The Profitable Accountant Podcast

#264 Why I’m Betting On Paid Ads Again (After Years Of Them Not Working)

Tue, 13 Oct 2026 09:00:00 +0100

In this episode, I lift the lid on something I haven’t enjoyed admitting.

The Google enquiries that built Capture Accounting have taken a nosedive.

So I’m doing something I’ve avoided recommending to accountants for years. Running paid ads again.

I break down:

Why our enquiries dropped from 5 to 7 a week to just 1 or 2 in the last 6 months
Why SEO isn’t dead, it’s become search everywhere optimisation
Why tactics without strategy is just noise, and the question to answer before you pick a platform
What a fish in a puddle and Amazon selling books can teach you about niching
The 3 systems behind a predictable pipeline of high quality enquiries
Why someone searching on Google is a very different prospect to someone who sees your ad
What’s changed in the ad algorithms, and why your copy now does the targeting for you
The maths behind a book ad I’ve been running for 2 years (look out for the balloon)
Why I give my book away rather than sell it on Amazon
How adding friction to our lead form is weeding out the tyre kickers, and what a qualified enquiry is costing us so far

I also share how Claude edited our Dubai ad videos in a few hours, a job that used to mean a week or two of back and forth with my editor.

And if you want a place on the next Power Positioning Accelerator in 2027, message me on LinkedIn. There are only 12 spaces and the waiting list is already building.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you’ve ever struggled to get a steady flow of enquiries into your firm, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

My inner-circle

Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you’re going to create an account and use OnlineJobs.ph use my affiliate link here and i’ll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven’t already, here’s a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#263 Everyone In Your Firm Is Busy (Your Pricing Might Be Why)

Thu, 08 Oct 2026 08:40:00 +0100

This week, I'm tackling something every firm owner hears on repeat.

"We're busy."

But busy doing what? And is it productive busy, or inefficient busy?

I break down:

Why timesheets won't tell you who's really productive (and what will)
The revenue allocation tracker we use to split every client fee across the team
The exact percentages we give each role, starting with 35% to the client manager
The 3x salary benchmark every team member should be hitting
What it means when someone isn't even covering their own cost
Why "it's not fair, I'm working all hours" usually points to a pricing problem
Why firms turning over £1m to £4m still keep pricing in the owner's head
Why your PDF proposal is losing you clients, and what to do instead
The 2 steps to building a pricing system and repricing your existing clients
How one client went from £16,000 to £40,000 a year, and what he said when we told him

I also share an update from Doha, why we've restructured the practice into pods, our new client manager hire, and how Power Pricing is moving faster than ever with a small team and AI doing the heavy lifting.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever struggled to work out where capacity really sits in your firm, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#262 Why Pricing Still Lives In Your Head (And How To Get It Out)

Tue, 29 Sep 2026 08:13:00 +0100

In this episode, I share a conversation I had with a coaching client this week that took me straight back to my PwC days.

A firm still billing every client from timesheets, and losing up to 2 days a month just deciding what to invoice.

With the owner stuck as the pricing bottleneck.

I break down:

Why billing by the hour means the faster AI makes you, the less you get paid
What my PwC days taught me about WIP reports, write-offs and made-up numbers
Why you are not a bank, and should never be financing your clients
The terms of business that get every client paying monthly by direct debit
Why clients who fear the meter ticking will never see you as a trusted advisor
The internal and external drivers that should shape every price you quote
Why "I'll get back to you in a couple of days" quietly costs you the deal
How I went from £100 a month clients to a £135,000 one-off fee
What a £50,000 bottle of perfume taught me about the ceiling on price
Why confidence in pricing comes from evidence, and why that means going first

I also give an update on hiring our new client manager, and explain why I'm flying 20 hours to Vegas next month to learn from people further ahead than me.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever felt like pricing lives in your head and nowhere else, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#261 How To Get Your Review Process Out Of Your Head (Using AI)

Tue, 22 Sep 2026 07:00:00 +0100

In this episode, I share what's been happening inside my firm this week.

A hiring decision, a tough conversation about accountability, and a simple AI idea that could change how your firm reviews work.

I break down:

Why your average performance drops to the level of your lowest performer
What tolerating mediocre work quietly does to your best people
Why you should strip a process back to the bare bones before you automate anything
Whether your clients actually read the PDF pack you send them, and what to send instead
How I got a team leader who was sceptical about AI to say "that was pretty clever"
The Loom trick that turns your senior reviewer's knowledge into an AI skill
How juniors can review their own work before it reaches you
Why AI should be your second brain, not your first
The calendar rule I use to protect my deep work every morning
The one alarm most firm owners never set, but should

I also share why I'm flying 20 hours to Las Vegas for Alex Hormozi's scaling workshop, and why investing in yourself has been the best return I've ever had.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever felt like the whole firm still runs through your head, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#260 Three People Left At Once (Here's How I'm Replacing Them Without A Recruiter)

Tue, 15 Sep 2026 07:00:00 +0100

This week, three people left my firm within weeks of each other.

A client manager. An onboarding manager who didn't last two months. A bookkeeping manager.

All while we're trying to grow.

So I got dragged back into the one thing I try hardest to stay out of: hiring.

I break down:

Why you will only ever have two real problems in your firm, no matter how big you get
The reason finding good people feels impossible (and why that has nothing to do with the market)
How I used AI to write the job spec, post the ad on Indeed and screen every application that came in
The LinkedIn outreach campaign I'm running for talent, exactly like I'd run one for new clients
Why I deliberately exclude PAC members and coaching clients from that search
The one qualifying question I ask every candidate before I'll give them an interview link
Two answers from real applicants this week, side by side, and what they told me about each person
Why the remote role attracted a completely different calibre of applicant
How to think about the cost of a hire so you stop procrastinating over the decision
The restructure we're making: back to a pod model, led by client managers

I also share what I'm doing instead of timesheets to measure the team, using a revenue allocation tracker that gives every person in the firm a number they own.

Mentioned in this episode: I'm running a live Claude workshop on Wednesday at 1pm UK time, building a website from scratch and deploying it on the web by the end of the session. One firm owner on the call gets their site built live and handed over on the day. PAC members are already included. Everyone else can grab a ticket here.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever told yourself it's too hard to find good people, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#259 Why AI Won't Replace You (But Will Replace Some Of Your Clients' Reasons To Pay You)

Tue, 08 Sep 2026 08:03:00 +0100

In this episode, I give my take on the Xero advert that set the whole profession off last week.

The one where an influencer said she'd stopped paying her accountant £800 a month because she'd connected her cloud accounting.

I'm not angry about it. I think it's a useful mirror.

I break down:

Why the software houses were never really "accountant first", and why that shouldn't surprise anyone
The reason Excel, cloud accounting and OCR didn't kill accounting, and why AI won't either
What clients are actually buying from you, and why it isn't the deliverable or the time
The single highest value thing you offer, which almost nobody puts on their proposal
Where you will genuinely lose clients to AI, and why you probably shouldn't want those clients anyway
Why AI being confidently wrong matters more for your clients than it does for you
The radiologist, the pilot and the £5m share sale: three analogies that explain why expertise still gets paid
Why positioning is your real protection, and what "inch wide, mile deep" looks like in practice
How to treat AI like a new employee, including the Loom trick for building skills your whole team can use
Why the efficiency gains are yours to bank, providing you've got your pricing right

I also talk about what I'm seeing inside the accelerator, including the member who went from nothing to being the go-to expert in children's care homes.

[SPONSOR CREDIT LINE GOES HERE: This episode is sponsored by [Name](clean link), wording as supplied.]

If you've been quietly anxious about what AI means for your firm, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#258 Why Your Team Isn't Doing What You Asked (And How To Fix It)

Fri, 28 Aug 2026 07:48:00 +0100

This week I'm talking about the pillar most firm owners ignore until it starts costing them money.

People.

I've just got back from two and a half weeks in South Africa, and the firm carried on perfectly well without me. That doesn't happen by accident.

But I'm not going to pretend it's all perfect. We've had people leave because they couldn't handle their roles, we're recruiting again, and we're pulling apart our structure because what worked at a team of four doesn't work at a team of twenty.

I break down:

The three real drivers of employee motivation, and why money is rarely one of them
Why hiring junior in the early days is a false economy that makes your bottleneck worse
The fear that stops firm owners hiring people better than them, and how often it actually plays out
The four questions to run through before you complain that your team hasn't delivered
Why your internal targets get missed when external deadlines never do
Why nobody ever trained you to manage, and what that costs you as you scale
How I get a process out of my head in the time it takes to do the job once
The one button that turns a screen recording into a full written SOP
Why increasing the speed of your check-ins gets work finished faster
The growing pains that hit at 200k, 500k and a million, and why they keep coming back

I also share the exact list of questions I send candidates before I'll even take an interview call with them, and how to get a copy for your own recruitment.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever wondered why your team isn't doing what you asked them to do, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#257 How Alex Grew A Remote-First Firm to £1m In 5 Years

Mon, 17 Aug 2026 07:00:00 +0100

In this episode I sit down in a Southampton studio with Alex Norian of IWN Accountancy.

Five years ago he was made redundant, had no savings, a newborn daughter and a wife who had stopped working.

He's now on track for seven figures in his fifth year of trading, with a team of 12 and not a single office.

Inside this episode you'll discover:

Why being made redundant in the middle of a pandemic turned out to be the best thing for his career
Why his first hire was a mistake, and the hire that changed everything
Why he'd rather his head of accounting prepared his firm's accounts than do them himself
How niching into property landlords let him win clients nationwide instead of within a 20 mile radius
The video system that's non-negotiable for every team member, and why it beats an hour-long sign-off meeting
Why he wrote his core values before he had a single employee, and the document that now runs to 50 pages
The three pillar framework that replaced timesheets and drives performance related pay
Why professional introducers have outperformed every other route to new business he's tried
What he did when growth doubled year on year, then suddenly stalled at half a million
The hiring mistake he says quietly damages the whole business if you cling on too long

We also get into why the post-pandemic shift to remote working created an opportunity most firm owners still haven't taken, and how a remote firm can charge premium fees rather than compete on price.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever wondered how a firm grows this fast without an office, a big team or a decade of grind, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#256 Why Good Service Isn't Enough To Keep Your Clients

Mon, 03 Aug 2026 07:00:00 +0100

This week, I'm talking about something I rarely cover on here.

Not how to win clients.

How to keep them.

We spend so much time obsessing over pricing, positioning and winning new work that we forget the thing that quietly makes or breaks a firm: whether our existing clients stay, and whether they shout about us to everyone they know.

I break down:

Why "we get their stuff in on time" is the bare minimum, not a selling point
The difference between customer service and customer experience (and why most firms only do one)
The two reasons clients actually leave their accountant
Why losing a client costs you far more than their annual fee
The Maya Angelou line that sums up client experience better than any textbook
The car hire company that gave me a genuine "wow" experience, and what accountants can steal from it
How to build proactivity into your team so it doesn't vanish the moment things get busy
The simple one-letter tracker I used to measure client contact (and why we binned timesheets for it)
How to give your team a bank of proactive ideas so they're never stuck for what to say

I also share a bit behind the scenes on this month's PAC deep dive into pricing compliance profitably, and why compliance is still the most scalable, most profitable foundation your firm has.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever taken a long-standing client for granted, this episode is for you.

If you've enjoyed my podcasts, here's how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#255 Why Outreach Feels So Cringe (And How To Do It Anyway)

Mon, 27 Jul 2026 07:00:00 +0100

In this episode, I'm talking about the thing that stops more accountants from winning clients than any lack of skill ever will.

Fear.

Specifically, the fear of putting yourself out there. Sending the message. Posting the content. Being seen.

I've just finished a 10 week accelerator cohort, and the last two weeks were all about activation, which meant outreach. I hadn't realised quite how hard people find it to press send.

I break down:

Why you only ever have two problems in an accounting firm, whether you're a sole practitioner or PwC
Why "this feels icky and salesy" is your brain protecting you from discomfort, not telling you the truth
The networking event test that instantly fixes bad outreach
Connect, compliment, question: the sequence that starts real conversations in the DMs
The three C's that turn strangers into booked calls
Why posting once or twice a week makes you invisible, and what I've actually done for five years
The order you have to get right before outreach will work at all
What happens when you send 50 to 100 DMs every single week
The worst thing that has ever come back to me from a cold message, which is not what you're imagining
Why we let what other people might be thinking cost us the things we say we want

I also share what's been going on behind the scenes, including a few weeks back in the UK with family, and a studio interview coming soon with a firm owner who went from a standing start to seven figures in five years.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've known for months that you should be doing outreach but haven't been able to bring yourself to press send, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#254 Why Your To Do List Is Quietly Killing Your Firm

Thu, 16 Jul 2026 07:00:00 +0100

In this episode, I'm back after a few weeks off, walking along the beach in Fareham on a 28 degree UK evening.

And I explain exactly why the podcast disappeared.

It wasn't discipline. It was friction.

I break down:

The real reason I stopped recording for weeks (and why it had nothing to do with motivation)
The four criteria every habit needs before it will ever stick
Why environment design beats willpower every single time
The reason your to do list guarantees you'll never feel finished
Why nobody can book a call with me before 1pm, and what that time is for
The difference between deep work and busy work your brain will lie to you about
Why your inbox is a place for other people's agendas
How I now run my businesses from my phone by talking to Claude instead of typing
The two high leverage activities you should be working on every single week
Why I stopped going to my own office and started working in a coffee shop

I also share what's been going on behind the scenes: the PAC LIVE event in Newbury on the 1st of July, our team day and the 2030 growth plan for Capture, and the Power Positioning Accelerator cohort that's just wrapped up.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever struggled to find time for the work that actually moves your firm forward, this episode is for you.

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#253 Which Social Media Platform Should You Actually Be On?

Fri, 19 Jun 2026 07:00:00 +0100

This week, I'm tackling a question I get asked more than almost any other.

Which social media platform should you actually be on?

And what on earth should you post once you're there?

I break down:

Why a podcast feels lonely while social media doesn't, and what that taught me about marketing
The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch
Why "when you confuse, you lose" should shape every post you write
The one platform I'd tell any accountant to start with, and why the algorithm is on your side
Why your audience is on LinkedIn even when you're convinced they're not
How to create content that gets a booked call, not just likes
The contrarian truth about using AI to write your posts, and why I ignore the people who say don't
Why video will make you stand out, especially if you're a female accountant
How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you've ever stared at a blank screen wondering what to post or where, this episode is for you.

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#252 I Just Replaced Part of My Team With AI

Fri, 12 Jun 2026 07:00:00 +0100

In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns.

More importantly, I explain what this means for accountants and firm owners.

Inside this episode you'll discover:

✅ Why I believe many accountants are still only scratching the surface of AI

✅ How I'm using Claude to save hours every week

✅ The AI-powered client acquisition system we're building inside Power Positioning Accelerator

✅ How AI can help you create content, dashboards, lead magnets and outreach campaigns

✅ Why LinkedIn remains the fastest route to winning new clients

✅ Practical examples you can start using immediately

If you're wondering how AI will impact your firm over the next few years, this episode is essential listening.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

#251 Why You Need A Pricing System (And How To Set It Up)

Mon, 18 May 2026 07:25:00 +0100

This week, I’m diving into one of the biggest bottlenecks inside accounting firms.

Pricing.

More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table.

I break down:

• Why charging by the hour makes less sense than ever in the AI era
• Why your real value is not the tax return or accounts
• The hidden value accountants forget to charge for
• Why access to you is the most valuable thing clients buy
• How pricing systems remove you as the bottleneck
• The variables that should drive pricing
• Why clients should pay upfront and monthly
• How to stop “making up fees” on the fly
• The psychology behind premium pricing and client choice
• How AI and agents are changing the future of accounting firms

I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits.

If you’ve ever struggled with pricing confidently, this episode is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

#250 Why The Best Accountants Still Struggle To Grow

Mon, 11 May 2026 07:11:00 +0100

In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession.

I share my thoughts on:

• Why most accountants still feel stuck despite working harder than ever
• How joining the right community changes your standards and beliefs
• Why human relationships still matter in an AI world
• The real reason some firms grow fast whilst others stay trapped in the weeds
• How I used Claude AI to prepare accounts, working papers, and financial statements
• Why the pace of AI change is much faster than most people realise
• What firm owners should actually focus on over the next few years

I also talk about buying back your time, building a business that gives you more freedom, and why the future belongs to accountants who learn to combine technology with strong business skills.

This one is part mindset, part strategy, and part glimpse into what’s coming next for the profession.

This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.

If you want a firm that gives you more time, money, and freedom, this episode is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#249 Why AI Might Be Slowing Down Your Firm (Not Scaling It)

Mon, 04 May 2026 07:00:00 +0100

In this episode, I break down what actually moves the needle in your firm.

The fundamentals that drive money, time, and freedom.

You’ll discover:

→ Why AI only works when you have a proper system behind it
→ The 3 core systems every firm must build first
→ How to attract high-quality clients without relying on referrals
→ Why pricing systems unlock serious profit (especially with existing clients)
→ The conversion mistakes keeping your fees stuck at low levels

I also share how I’m using AI daily to build, fix, and run systems faster than ever.

But more importantly, why sales and marketing are still your biggest leverage points.

If you’re distracted by tools but struggling to grow, this will refocus you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#248 This Changed How I See Money

Mon, 27 Apr 2026 07:00:00 +0100

In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up.

But the real topic today is something I see holding so many accountants back…

Money mindset.

If you’re struggling to raise your prices, it’s rarely about tactics.

It’s about belief.

I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can change everything:

👉 Money is just a “thank you token”.

We also touch on:

Why different clients value things differently
Why you must give pricing options
The link between investing and actually taking action
Real examples of how we’re using AI in the firm to save serious time

If you want to charge more, think differently about money, and stay ahead of what’s coming with AI… this one’s for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#247 The £299 Accountant And Why AI Will Eat Them First

Mon, 20 Apr 2026 08:05:00 +0100

Inside this episode:

Why you don’t need to be “special” to build a freedom firm
The real skills that actually grow a business (hint: not accounting)
How AI is changing everything and why now is the best time to build
The hiring ladder and how to buy back your time step by step
The trap of chasing too many ideas (and how to stay focused)
Why most accountants are racing to the bottom… and how to avoid it
The shift to VFO and how to land higher-value clients

And a big one:
You’re holding yourself back more than you think.

Not because of skill.
But because of what you think other people might say.

This episode will get your head straight and your focus back where it needs to be.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#246 Claude Is Blowing My Brain

Mon, 13 Apr 2026 08:08:00 +0100

In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results.

This one is raw. Practical. And a glimpse into where things are heading.

You’ll discover:
→ How I’ve used AI to help accountants generate leads within weeks, not months
→ Why knowing what “good” looks like is the real unlock with AI
→ The tools and systems I’ve built to shortcut execution for my clients
→ How AI is helping me build and launch a SaaS product from scratch

I also talk about:
→ The reality of building software, from fast wins to frustrating bugs
→ How to identify processes in your firm that AI can improve immediately
→ Why most people still aren’t using AI properly (and what to do instead)
→ Practical ways to automate admin, data entry, and client workflows

And towards the end, I break down:
→ How to safely use AI with client data (and what to check)
→ Simple prompts to get started if you’re unsure where to begin
→ Where AI agents and automation are heading next

If you want to save time, move faster, and actually implement what you already know you should be doing, this episode will open your eyes.

Message me “Reza’s Brain” if you want access to the AI tool I’ve built from my own content.

And if you’re ready to go deeper, keep an eye out for the next cohort of the accelerator.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#245 AI - The Hype Is Real

Mon, 06 Apr 2026 07:00:00 +0100

In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions.

I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days.

And it’s opened my eyes.

You’ll discover:

→ Why the AI hype is not hype at all and what most people are getting wrong.
→ The different levels of AI users and where you currently sit.
→ How I built a full software product, website, and marketing system without developers.
→ Why traditional roles like developers and even parts of the legal profession are under threat.

I also walk you through my latest project, Power Pricing.

From idea to live product.

From sales and pricing to onboarding and automation.

You’ll hear how I’ve embedded everything I’ve learned over the years into one system that saves time, removes friction, and improves client experience.

This isn’t theory.

This is real, happening now.

If you’re not leaning into AI yet, you risk being left behind.

If you are using it, this will show you what’s actually possible.

And why this might be the biggest opportunity you’ll see in your lifetime.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#244 What KPIs Should I Track?

Mon, 30 Mar 2026 07:00:00 +0100

In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things.

You’ll discover:

→ Why I believe KPIs should help you make better decisions, not just create more admin.

→ Why I don’t believe timesheets tell you anything useful.

→ How I think about measuring team output and capacity properly.

→ The revenue allocation method I use to work out whether team members are generating a real return.

→ The team-wide KPIs I track to drive the right behaviours, like Google reviews and referrals.

I also share a behind-the-scenes update on the accelerator, the results members are getting, and the progress I’m making with the Power Pricing tool.

If you want a more practical way to think about performance in your firm, this episode will give you plenty to work with.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#243 AI is blowing my mind 🤯

Mon, 23 Mar 2026 09:00:00 +0100

In this episode, I’m sharing how AI is changing the game for accountancy firm owners and why I genuinely think the firms that lean into it now will have a huge advantage over the ones that don’t.

I also give you a bit of a behind-the-scenes update on life in Qatar, what’s been going on over here lately, and how that has affected my routine over the last few weeks.

I’ll walk you through:

💥 How I’ve used AI to build a pricing, proposal and onboarding tool far quicker than traditional developers

💥 Why this could become one of the biggest leverage points in your firm

💥 How I’m using AI in marketing to create content, lead magnets and positioning tools

💥 The way I’m using transcripts to give AI real context so the outputs are actually useful

💥 How AI is helping with hiring, interviews, job specs and team feedback

💥 Why I now see AI as more than just a tool and more like a senior team member

💥 What I think is coming next with AI agents and how that could reshape bookkeeping and lower-level workflows

If you’ve been curious about AI but haven’t properly got stuck in yet, this episode should give you plenty of practical ideas.

Let me know what lands with you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#242 The Key To Getting Higher Prices

Mon, 23 Feb 2026 08:00:00 +0100

In this episode, I break down the real reason most accountants stay stuck on low fees.

It is not your market.
It is not your clients.
It is your pricing confidence.

I share a simple story from home that proves the point.
If you do not ask for a higher price, you will never get it.

You’ll discover:
→ Why pricing is emotional first, logical second
→ How your self belief sets your fee ceiling
→ The question that changes everything: have you actually asked
→ Why “people in my area won’t pay that” is just a limiting belief
→ What happens when you reprice properly and who usually leaves

I also explain why higher paying clients buy peace of mind, not cheap compliance.
And why the clients who pay the least often create the most noise.

If you want more profit, less stress, and a clearer path to a freedom firm, this one is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#241 I Lost A Long Standing Team Member

Tue, 10 Feb 2026 08:00:00 +0100

In this episode, I talk through exactly what happened when one of my longest-serving team members moved on and why it was the right move for everyone involved.

You’ll hear:

→ Why culture, not contracts, is what keeps great people around
→ How our business model shift changed the roles we could offer
→ What to focus on post-7 figures when you’re no longer the accountant
→ My approach to attracting A-players without using job boards

I also share:

→ The two levers to grow your firm and why people is the harder one
→ A behind-the-scenes look at the frameworks I use to build culture
→ How to align your team’s goals with your firm’s purpose

This episode is all about people — leading them, losing them, and creating a place where they can thrive. If you're serious about building a firm that makes you proud (and runs without you), this one's for you.

Tune in, take notes, and let me know your biggest takeaway on LinkedIn.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#240 The Do These 2 Things -> Make Real Progress

Tue, 03 Feb 2026 08:00:00 +0100

In this episode, I break down the two biggest levers that have helped me unlock growth in my firm – and they’re simpler than you think.

You’ll discover:
→ Why carving out thinking time will change everything
→ How to find the real bottleneck holding your firm back
→ What to work on first if you’re drowning in admin, delivery or pricing
→ Why it’s not about doing more, but doing what actually matters

If you want to make serious moves this year without burning out or staying stuck in busy work, this episode is for you.

----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#239 Marketing Tactics That Actually Work

Tue, 27 Jan 2026 08:00:00 +0100

In this episode, I break down exactly why most firm owners struggle with marketing — not because the tactics don’t work, but because the strategy is off.

You’ll discover:

→ Why cold outreach, SEO, paid ads, and social media can all work (and why they often don’t).
→ The one thing you must get right before any marketing tactic will deliver ROI.
→ The most important ratio in your business: LTV to CAC – and how to use it to grow with confidence.
→ The AI-powered systems I’ve built to create content at scale and dominate one platform at a time.

I also share what’s working right now in my firms – from YouTube to in-person events – and how we’re using AI meeting transcripts to turn sales calls into magnetic content.

If you're serious about building a firm that grows on autopilot, without you chasing leads, this one’s for you.

-----

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#238 My New 2026 Getting New Clients Programme

Mon, 19 Jan 2026 08:00:00 +0100

In this episode, I walk you through the exact system I’ve used to build a marketing engine that now brings in £25K to £30K per month in recurring fees. All without me.

You’ll discover:

→ Why fixing client acquisition is the one domino that knocks everything else down
→ How to finally price live on sales calls with confidence
→ The real reason you’re not converting high-value clients
→ The Power Positioning framework behind my 8-week accelerator

I also share what’s working right now inside my own firm. What’s generating leads on autopilot. And the exact system we built that lets the firm grow without me.

If you want your time, freedom, and profits back, this one’s for you.

🎯 Want my help to build your marketing and sales system once and for all?
DM me the word Accelerator and I’ll send you the full details.

------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#237 Do This To Grow Your Firm In 2026

Mon, 12 Jan 2026 08:00:00 +0100

In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026.

You’ll hear:
→ Why I flew out to meet content creators and what I learned from them
→ How to position yourself as the expert in your niche
→ Why most accountants are hanging out in the wrong rooms
→ The surprising power of WhatsApp for client communication and referrals

Plus:
→ The new referral system we launched (that actually works)
→ How to build meaningful relationships faster, online and offline
→ Why getting clear on your WHO is still the #1 thing to fix this year

I also talk through a brand new offer: my Accelerator Program for firm owners who want to finally build the 3 core systems that bring in high-quality leads and clients on autopilot.

If you’re tired of chasing work and ready to grow with clarity, confidence and speed, this one’s for you.

------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#236 6 Lessons I Learned In 2025

Sat, 27 Dec 2025 08:00:00 +0100

As we wrap up the year, I’m sharing the six biggest lessons I’ve learned in 2025 – each one shaped by real challenges, growth moments and practical wins inside the firm.

This episode is for you if:
→ You want to scale your firm without burning out.
→ You’re tired of shiny tactics and want strategies that compound over time.
→ You’re serious about building a business that can run without you.

You’ll hear:
→ Why “boring stuff done consistently” beats every shiny object.
→ How to invest in yourself and take action that actually moves the needle.
→ The power of repeating your message even when you’re tired of it.
→ Why targeting people with money is just better business.
→ How hiring A-players (and keeping them) is your biggest growth lever.
→ And my favourite one… the “hat, haircut, or tattoo” decision-making framework that’ll help you stop overthinking and start doing.

Plus – I share what’s coming in January and how I plan to help a small group of firm owners implement the Power Positioning System at speed.

If you’re ready to make 2026 your most profitable and purposeful year yet, start here.

Take a listen, then message me your favourite takeaway on LinkedIn.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#235 A Reminder To Myself (Don’t Get Distracted)

Mon, 15 Dec 2025 08:00:00 +0100

In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them.

You’ll discover:

→ The entrepreneur’s curse: why good ideas can be dangerous
→ How I deal with distraction (and remind myself of the bigger picture)
→ A practical analogy to help you niche down and build a freedom firm
→ Why you don’t need thousands of clients to hit your dream number

I also talk about the real reason your marketing might not be working, and what to do about it.

If you’ve been feeling pulled in a million directions, this episode will help you refocus and double down on what really matters.

Let me know your biggest takeaway on LinkedIn, I’d love to hear it.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#234 My 2 Areas Of Focus This Month

Sun, 07 Dec 2025 08:00:00 +0100

Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too.

In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time.

You'll discover:

→ Why I protect at least 2 weeks of white space in my diary every month (and what I use it for)

→ The real math behind paid ads, and why I've spent £10k+ without a return yet

→ A simple framework for diagnosing underperformance: What, How, When, Motivation

→ Why your best hires won't come from job boards, and what to do instead

→ The only two activities that actually move the needle in your firm

I also get candid about some tough team conversations we've had recently. When your managers are too busy to let go of underperformers, you've got a deeper problem to solve. I share how I'm tackling it.

If you ever feel like you're second-guessing yourself, tolerating average performance, or struggling to find time for the important stuff. This one will resonate.

Take a listen and drop me a message on LinkedIn with your biggest takeaway. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#233 How To Run A (Nearly) Perfect Sales Meeting

Sun, 30 Nov 2025 09:00:00 +0100

Let’s be honest — most accountants wing their sales calls. I used to be one of them.

In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers.

You’ll discover:

→ The 3-step framework I use to filter, run, and close sales meetings
→ Why giving a price live in the meeting changes everything
→ How to position yourself as the expert (so you’re not haggled on price)
→ Why your marketing needs to do the heavy lifting before the call

I also share behind-the-scenes stories from recent calls I’ve had — including how we signed a £2.5k client with under £50k income, just by showing value.

If sales calls feel awkward or hit-and-miss, this episode will give you clarity, confidence, and a repeatable process you can use straight away.

Take a listen — and let me know what you think on LinkedIn. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#232 I Lost A £60,000 Client 😮

Sat, 15 Nov 2025 08:00:00 +0100

In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm.

You’ll discover:

→ Why deep niche expertise beats generalism every time.
→ The danger of being too far removed from client relationships.
→ How client transcripts can become your most powerful content asset.
→ The difference between responsiveness and proactiveness (and why both matter).

I also talk about:
→ My Arabic lessons and the power of accountability.
→ Cold email wins – and why everything works when your positioning is spot on.
→ Why views don’t pay the bills (and what to focus on instead).

If you’re serious about building a business that runs without you, this one’s for you.

Let me know what you think – drop me a quick message on LinkedIn. Always love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#231 How This 26-Year-Old Built a £400k Accounting Practice (in Just 3 Years)

Sat, 08 Nov 2025 08:00:00 +0100

In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14.

You’ll discover:

→ How failure in other businesses led him to double down on accounting
→ The moment one yes changed everything — from a bar to a breakthrough
→ What it's really like building a practice from scratch with no clients, no team, and no clear path
→ How partnerships (and sheer grit) fast-tracked his growth

We also talk mindset, the inner battles, the burnout, and why rejection is just part of the game.

If you’re just starting out, or you’re in the messy middle of trying to grow, this one’s for you.

Josh’s story proves what’s possible when you keep showing up — even when it’s hard.
-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#230 How a Banker Built a 7-Figure Accounting Firm with Zero Experience

Sat, 01 Nov 2025 08:00:00 +0100

How do you go from zero clients and no accounting experience...
To running a 7-figure practice with a 20-person team?

In this episode, I sit down with Kully — someone who started his firm from scratch through a franchise. No prior practice experience. Just a deep desire to build something secure for his family.

You’ll hear:
→ How he survived the first 6 months with zero clients
→ The marketing tactics he used before he could afford a shop
→ Why getting out of a “little office” changed everything
→ How he grew to £250k in 3 years and 7 figures after that

This is a raw, real, and honest look at the early hustle of practice building.
If you're in the grind or thinking of starting, you’ll take a lot from this.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#229 Get More Done - With Less (Plus My Weekly Round-Up)

Sat, 25 Oct 2025 07:00:00 +0100

How do you regain momentum and build consistency when life throws off your rhythm?

In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings, podcasts, and expansion plans.

You’ll discover:
→ Why habits matter more than motivation.
→ How Capture Accounting Dubai came to life.
→ The magic of in-person meetings after building online connections.
→ Why evergreen content is a long-term marketing asset you can’t ignore.

I also talk about team challenges, hiring mistakes, and offshoring hurdles – plus how I’m building systems to reduce reliance on me.

If you’re an accountant juggling growth, clients, and life – this one’s for you.

Let me know your takeaway. Message me on LinkedIn or WhatsApp – I always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#228 What content should I produce to win clients?

Sat, 18 Oct 2025 07:00:00 +0100

What’s the final system that gives you true freedom in your firm?

In this episode, I share how I’ve built a hiring system that finally lets me step away without things falling apart.

You’ll discover:

→ The resource I built to transparently manage pay and progression in the team
→ Why documenting expectations is the key to long-term growth and team culture
→ How to shift from ad-hoc hiring to a systemised, proactive approach
→ What to include in your hiring toolkit to free yourself from being the bottleneck

I also break down:

→ Our latest wins from a cold email strategy targeting content creators
→ How to position yourself as the expert even before a sales call
→ What it really takes to build a team that runs your firm without you

If you’re serious about turning your practice into a freedom firm, you’ll love this episode.

Let me know what you think over on LinkedIn – I always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#227 What Is The Right Structure For My Firm?

Sat, 11 Oct 2025 07:00:00 +0100

From Client Chaos to Firm Flow: Structuring for Scale

How should you structure your firm as you grow?

In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck.

You’ll discover:

→ The role of a client manager and why it’s the first hire you need to make
→ How to structure your team for both delivery and development
→ When to recruit offshore and when to scale with more managers
→ Why not every “manager” should be managing people

I also break down the real team setup behind our £1M+ firm, and share how we balance experience, strengths, and culture across UK and offshore staff.

If you're feeling stuck between doing it all yourself or hiring blindly, this episode will give you clarity on how to build a team structure that fits your firm—and your goals.

Take a listen and let me know what you think. Message me on LinkedIn. I’d love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#226 “What if they leave and steal my clients..”

Sat, 27 Sep 2025 07:18:00 +0100

How to Retain Top Talent Without Losing Sleep Over Client Poaching

You want more time, more freedom, and less stress.

But handing over client control to your team feels like a risk, right?

In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore.

You'll learn:

→ Why giving autonomy is risky—but not giving it is riskier
→ How to keep entrepreneurial team members from walking away with clients
→ What big corporates do that accounting firms should copy
→ The leadership books that shaped how I build loyalty and culture

I also break down the one system I believe is the final step to building a true freedom firm—and how to use it to grow your practice without being chained to it.

This one’s all about trust, vision, and building a team that stays with you for the long haul.

If you’ve ever worried about team members jumping ship with your clients, this episode is for you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#225 How To Better Communicate Your Value

Sat, 20 Sep 2025 07:00:00 +0100

How do you protect your fees, justify your value, and stop discounting under pressure?

In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around.

You’ll discover:
→ Why clients push back on price (hint: it’s rarely about the money)
→ The simple value register you can use to remind clients what they’re getting
→ How to position subscription services like insurance — peace of mind, not paperwork
→ Why bundling your prices avoids awkward conversations at renewal time

I also break down the psychology behind pricing objections, what clients really want, and how to proactively communicate value before they even think to ask.

If you’re fed up with clients questioning your fees — and you want a clear system to prevent it — this episode is for you.

Take a listen and let me know what you think on LinkedIn. I'd love to hear from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#224 Life And Business Update

Sat, 13 Sep 2025 07:00:00 +0100

It’s been a while, but I’m back. And this episode is a bit of a brain dump.

I talk you through:

→ Why moving countries forced me to reassess my routines
→ The power of systems to free up your time (even during a major life move)
→ How to build habits with zero friction
→ What it really takes to grow a remote-first, freedom-focused firm
→ The marketing system that brings in leads — even when I’m off-grid

I also share the exciting switch we’ve made to a new practice management system — and why Karbon is now our go-to.

Plus: a reminder that if you want real growth, you’ve got to work on the business, not just in it.

If you’ve ever dreamed of building a firm that works without you, this one’s for you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#223 Want More Referrals? Do This…

Sat, 09 Aug 2025 07:00:00 +0100

Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly.

You’ll hear:

Why your specialisation is your secret weapon for attracting high-quality referrals
How hiring and personal branding connect to finding great people
The role LinkedIn content plays in opening doors — even for people who aren’t actively job hunting
Practical steps to make yourself memorable to your network

Whether you’re just starting or scaling, you’ll leave with actionable ways to position your firm so people think of you first.

🎧 Listen now and learn how to get more of the right referrals.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#222 How I’m Hiring Right Now (Without Using Agencies)

Sat, 02 Aug 2025 07:00:00 +0100

The Final Bottleneck: Building the Last System That’ll Free Me

After years of refining systems, there’s still one area I’ve been the bottleneck in — until now.

In this episode, I reveal:

→ The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day
→ The exact process I use to hire top talent without wasting time
→ How I’m using smart tools (LinkedIn, Indeed, Calendly, templates) to scale my hiring
→ And a little personal update — something big is happening behind the scenes 👀

If hiring is eating up your time, this one’s a must.

🎧 Hit play and let’s get into it.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#221 Building a £500K Practice with 50+ Staff: From Bangladesh to Global Success

Sat, 26 Jul 2025 07:00:00 +0100

From 50p an Hour to Building a Global Accounting Firm
How do you go from earning £80 a month to running a thriving offshore accounting business?

In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice.

You’ll discover:
→ The key decision he made early on that shaped his entire career
→ Why choosing low pay and high learning was his smartest move
→ How his mother’s home business shaped his mindset
→ What makes his offshoring team different — and why top firms trust them

We talk about mindset, global ambition, and staying relentless in the face of rejection. This one’s pure gold for any accountant building a firm from the ground up.

If you’ve ever felt stuck or questioned your path, this episode will reignite your fire.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#220 How To Fix Your Mindset For Pricing Higher

Sat, 19 Jul 2025 07:00:00 +0100

From WhatsApp Groups to £50k Clients
Why Webinars Still Work and How to Nail Them

This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting.

You’ll discover:

→ How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees.
→ Why going niche (and then even more niche) is the key to building trust fast.
→ How to get your clients to do your marketing for you inside WhatsApp groups.
→ The simple mindset shift that turns a small room into a big opportunity.
→ Why visual teaching helps you stick in your audience’s memory.

I also share how I used this same webinar formula back in 2013 with a flip chart and an ebook — and how the only thing that’s changed is now I do it from my laptop.

Whether you’ve done 10 webinars or none, this is the low-risk, high-reward tactic to get yourself seen as the expert — and get paid like one.

If you want to know the £50,000/hour activity that’s hiding in your calendar, this one’s for you.

Let me know your thoughts on LinkedIn. Always love hearing from you.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#219 The Only Two Areas You Should Be Spending Your Time

Sat, 12 Jul 2025 07:00:00 +0100

Get Clients or Get People: The Only Two Things That Matter

What should you really be focusing on as an accounting firm owner?

In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm.

You’ll discover:

→ Why 90% of your time, money and attention should go to just two things
→ The real value of your time – and how to buy it back
→ How to use lifetime value to reframe your entire marketing approach
→ The single most important decision you can make to attract the right clients

I also share how I track where my own time goes, the most overlooked marketing mindset shift, and what I learned from one of the UK's top marketing minds.

If you’ve ever felt overwhelmed by all the “things” you could be doing, this episode will help you cut through the noise and stay laser focused on what actually moves the needle.

Take a listen and let me know your biggest insight – I’d love to hear from you on LinkedIn

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#218 Why Most Accounting Firms Fail to Scale (And How to Fix It)

Sat, 05 Jul 2025 07:00:00 +0100

From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat Race

Still stuck doing all the work in your firm?

In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week.

You’ll hear:
→ Why 50% profit margins aren’t a dream — they’re a system
→ How I used digital workflows to scale without burnout
→ The real reason clients are leaving the UK for Dubai
→ How niching helped me charge premium fees
→ Why your "team culture" is killing your profits
→ The mistake most accountants make when pricing

If you’re serious about building a firm that works without you, not just for you, this episode is a must-listen.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#217 Scaling an Accounting Practice to £2M Revenue: The Power of Specialisation

Sat, 28 Jun 2025 07:00:00 +0100

From Garage to Growth: Building a 7-Figure Niche Firm
What happens when you trade rugby dreams for spreadsheets?

In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue.

You’ll hear:
→ Why Wes left a safe career path to serve startups
→ The mindset shift that led him to go all-in on a niche
→ How he scaled his team, set up pods, and built systems
→ The biggest lessons from going from generalist to tech specialist

We also talk:
→ Starting with no clients and no clue
→ Building confidence through proof points
→ Why clarity in messaging changed everything

If you’re thinking about niching, or wondering what it really takes to grow fast without losing your soul – this one’s for you.

Take a listen and message me on LinkedIn with your biggest takeaway.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#216 The AI That’s Blowing My Mind 🤯

Sat, 21 Jun 2025 07:00:00 +0100

This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you.

I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out.

You’ll discover:

→ How we’re creating marketing content at scale that still sounds 100% like me
→ Why AI-powered note takers are a goldmine for personalised content and internal knowledge
→ The one framework every team member needs to know before prompting ChatGPT
→ How we’re building a chatbot for internal use to replace Slack back-and-forths

I also give you a look behind the scenes at our upcoming software – Power Pricing – and how it’ll replace GoProposal for good.

If you’re serious about building a leaner, smarter, faster firm using AI, this episode is a must-listen.

Take a listen, then message me on LinkedIn and tell me what blew your mind the most.

-------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#215 I’m Burning Money On Ads! 😫

Sat, 14 Jun 2025 05:30:00 +0100

Burning Money on Ads: What I’ve Learnt the Hard Way

Tried paid ads and felt like you threw cash down the drain?

You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next.

You'll learn:

→ Why AI note-takers are the most underused goldmine in your firm
→ What paid ads are really good for (and when to avoid them)
→ The one simple tactic we’re now testing that might beat Meta at its own game
→ How to think clearly about CAC vs. lifetime value (and how to calculate yours)

I also share the internal systems I’ve been tweaking to hit our 32.5% growth target — including team reshuffles and our new transparent salary bands.

If you’re a firm owner spending money on marketing, this episode will save you time, cash, and stress.

--------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

#214 The Power of Niching (route to £5m ARR)

Sat, 07 Jun 2025 07:00:00 +0100

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling.

I’ll walk you through:

💥 Why I’m happy to let go of a client worth nearly 5% of turnover
💥 The real reason we’re growing faster (hint: it's not referrals)
💥 How niching has helped our team deliver better and charge more
💥 The 5-year plan to take the firm to £5M and beyond
💥 What you need to build influence in your sector (even without a big audience)
💥 And the tough lesson I learned after getting banned from LinkedIn

If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus.

--------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#213 How I Run My Business From Anywhere (2 Essential Tools)

Sat, 31 May 2025 07:00:00 +0100

In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office.

This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in.

Here’s what I cover:

💬 The power of asynchronous communication and why it’s a game-changer
📲 How I use tools like Slack, Notion, and Frame to run everything from my phone
📦 How I manage 1,000+ pieces of content with just one assistant
🎥 Why context-driven systems save time and reduce errors
💡 The mindset shift that made freedom my #1 business goal

If you’ve ever dreamt of working less while getting more done and doing it all from anywhere in the world, this one’s for you.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#212 The Power of Focus

Sat, 24 May 2025 07:00:00 +0100

In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner.

You'll hear:

Why one of our biggest clients might be leaving—and why I'm okay with it
The mindset shift that allows you to stop fearing client loss
How to protect your time like your most valuable asset
Why focus and saying “no” leads to faster growth
A behind-the-scenes look at our highest-revenue month yet

I also share how I batch meetings, how I approach big decisions, and why building a pipeline of ideal clients changes the game. Whether you're still chasing new work or worried about losing a big client, this episode will give you a calm, focused path forward.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#211 Take Imperfect Action

Sat, 17 May 2025 07:00:00 +0100

This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex.

But that stressful journey turned into a powerful lesson.

In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated.

I talk about:

The mindset shift that helped me go from overthinking to taking bold action
Why waiting until everything is “perfect” will keep you stuck
How to build momentum even when you don’t have clarity
Why caring what others think is holding you back more than you realise
And a simple way to create accountability to follow through

If you’ve been putting off a key decision or waiting for the ideal moment to start — this episode is your sign.

You don’t need to be great to start.
But to be great, you have to start.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#210 How To Build An Accounting Firm That Can Run And Grow Without You With Jeri Williams (Smooth) & Reza Hooda (Capture Accounting)

Tue, 13 May 2025 07:00:00 +0100

What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat?

You get real talk. No fluff.

In this episode, Jeri from Smooth Accounting and I dive into:

The hiring mistakes that cost us time and sanity
How we've built lean, flexible teams using AI and results-only work environments
Why setting high standards isn’t “harsh” — it’s the fairest thing you can do
What KPIs actually matter when you’re managing people remotely
How marketing isn’t just for clients — it’s how you attract the right team

Plus, we open up about how we run businesses that don’t need us — even while soaking up the sun in Dubai.

If you’re struggling to hire, feeling burnt out managing people, or curious about how to build a results-driven culture… this episode is packed with insights you won’t hear anywhere else.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#209 Get Out Of Your Comfort Zone

Sat, 10 May 2025 07:00:00 +0100

What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage?

In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed:

Why getting out of your comfort zone is the only way to grow
How I went from nearly getting sacked at PwC to being flown across the world to teach firm owners
Why you don’t need to be a “natural” to create content or become known
The power of long-term thinking and what’s possible in just a decade
A reminder that marketing still matters — even in the age of AI

Whether you’re feeling stuck, unsure where to start, or questioning if you’ll ever “make it” — this episode is your reminder that the only thing separating you from your goals is action.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#208 How This Accounting Firm Owner Went From £0 to £100k in just 6 months of starting her firm

Sat, 03 May 2025 07:00:00 +0100

In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue.

We dive deep into:

💥 The exact moment Amy decided to launch her firm (on a train, with a book!)
💥 How she found the courage to leave her senior job and go all in
💥 Why she picked recruitment as her niche — and how it’s paid off
💥 What she did to attract her first clients and land a £38K/year fee
💥 How she’s building a full outsourced finance team for her clients
💥 Why niching has helped her stand out, price confidently, and scale faster
💥 The steps she’s taking now to bring in her first team members and move into an office

If you’re in your first year of practice — or wondering whether to finally go all in on a niche — this conversation is a must-listen. Amy's story is packed with honest lessons, mindset shifts, and actionable takeaways.

Let me know what stands out to you — I love hearing which part hits home.

---------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#207 7 Habits Of Highly Successful Entrepreneurs

Sat, 26 Apr 2025 07:00:00 +0100

In this episode, I’m giving you a behind-the-scenes look at what’s been going on this past week — including a new client win (closed after one call) and some powerful insights from my own learning and coaching.

I’ll walk you through:

💥 How one podcast episode led to a £10k+ per year client — and why long-form content is so powerful
💥 The 7 habits I see highly successful entrepreneurs consistently practice
💥 How I structure my health, learning, and mentorship to keep scaling
💥 Why thinking in decades (not months) is the secret to compounding growth
💥 The real reason building a personal brand feels uncomfortable — and why you need to do it anyway

If you’ve been wondering how to stay consistent, keep growing, and build something meaningful over the long term, I think you’ll find this one packed with practical takeaways.

Let me know what you think — always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#206 The power of Vod-casting

Sat, 19 Apr 2025 09:27:00 +0100

In this episode, I’m sharing why podcasting (or vodcasting) is one of the highest-leverage strategies I’m doubling down on — and why you should seriously consider it too.

I’ll walk you through:

🎙 Why I flew to Dubai for just 24 hours to record 4 episodes
🎙 How podcasting is helping me grow both my accountancy firm and coaching business
🎙 What makes podcast content so powerful (and how it stacks up to social media)
🎙 The easy way to get started — even if you don’t know what to say or feel uncomfortable on camera
🎙 Why podcasting works even better before you niche down
🎙 How to turn a single episode into weeks of marketing content

If content creation feels overwhelming or inconsistent — but you know you need to build authority, trust, and visibility — this episode is packed with simple ways to do it with minimal time investment.

Let me know if it sparks something for you — and if you record your first episode, send me the link. I’d love to give it a watch.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#205 The BIG Domino

Sat, 12 Apr 2025 07:00:00 +0100

In this episode, I’m talking to you about the one big domino — the single problem that, if you solve it, knocks down everything else in your firm that’s been keeping you stuck.

I’ll walk you through:

💥 Why most accountants avoid marketing (and what it’s costing them)
💥 The one system I built that means we win new clients every week — even when I’m abroad
💥 How niching into content creators opened the door to expansion in Dubai and now Qatar
💥 Why referrals stop working (and what to replace them with)
💥 The psychology behind pricing fears — and how to overcome it
💥 Why ads can work for accountants — and the math that proves it
💥 What to focus on each week if you want to build a system that brings in clients on autopilot

If you know marketing is the thing you keep avoiding — but also the thing that would change everything — this episode is your permission slip (and the game plan) to finally take action.

Let me know what you think — I always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#204 My New Team Structure (Team Of 16)

Sat, 05 Apr 2025 07:00:00 +0100

In this episode, I’m giving you a full behind-the-scenes look at how we’ve just restructured our team — now 15 people strong — and what that means for how we run the practice day to day.

I’ll walk you through:

💥 Why we split the team into Compliance and Client Services
💥 How we made 3 key hires (including our first qualified chartered accountant)
💥 The exact structure of the team — who's reporting to who and why
💥 When hiring apprentices does and doesn’t make sense
💥 Why I don’t believe in practice managers anymore
💥 Our gross margins and how we’re planning to maintain them as we grow
💥 The mindset shift that helps me hire confidently — even when it feels risky

If you’re thinking about growing your team (or feeling stuck with the one you have), I think you’ll find this one really useful.

Let me know what you think — always love hearing from you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#203 How We’re Using AI In Our Firm

Sat, 29 Mar 2025 08:00:00 +0100

AI is moving fast — but are you keeping up?

In this episode, I share how I’m using tools like ChatGPT and Claude in my firm (and coaching business) to:

✅ Draft emails, reports, and even legal replies
✅ Supercharge my team’s productivity
✅ Handle tax research and onboarding in minutes
✅ Move away from report-based pricing to something way more valuable

I also reveal the one new feature that blew my mind — and how it's changing how I approach complex tax planning.

If you’ve been meaning to experiment with AI but haven’t quite got around to it… this one’s for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#202 Every Marketing Tactic Works (And Doesn’t)

Sat, 22 Mar 2025 08:05:00 +0100

Tried every marketing tactic and still not seeing results?

In this episode, I reveal the real reason your SEO, ads, cold emails, and networking efforts aren’t working—and how to fix it.

You'll learn:

✅ Why every marketing tactic works (and doesn’t)

✅ The one shift I made that transformed my results

✅ How positioning trumps all when it comes to winning better clients

If you’re tired of throwing spaghetti at the wall and want a marketing strategy that actually works—this one’s for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#201 The Power Of Creating Content (After 200 Episodes!)

Sat, 15 Mar 2025 08:00:00 +0100

📢 New Podcast Episode: Why You NEED to Create Content 🎙️

I just hit 201 podcast episodes—that’s over 4 years of weekly content!

But here’s the thing… I wasn’t always a content creator. A few years ago, I hadn’t even recorded a single video.

Now? My content brings in leads on autopilot, builds trust at scale, and helps me grow my businesses without chasing clients.

In this episode, I share:
✅ How to start creating content (even if you hate being on camera)
✅ Why video, podcasts & blogs help you stand out from the competition
✅ My simple system for turning content into clients

If you’ve been hesitant to put yourself out there, this is your sign to start. You don’t have to be great to start, but you have to start to be great.

🎧 Listen here

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#200 Making Employee Onboarding A Breeze

Sat, 08 Mar 2025 08:00:00 +0100

How to Onboard Employees Without the Headache

Bringing in new employees is exciting—but it can also feel like a massive headache. The admin, the training, the constant hand-holding… it’s enough to make you put off hiring altogether.

But what if you could completely remove yourself from the onboarding process?

That’s exactly what I’ve done in my firm. In this episode, I break down:
✅ The step-by-step system I use to onboard employees seamlessly
✅ How I ensure new hires hit the ground running—without me being involved
✅ The tools I use to automate and document training, so I never repeat myself

If you’re growing your firm and want to make hiring easy, this episode is for you.

🎧 Listen now

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#199 My Week In Qatar (Double Downing On Our Niche)

Sat, 01 Mar 2025 08:00:00 +0100

This week, I’m recording from the Qatar Airways lounge in Doha—just wrapping up a week at the Web Summit and setting up a new business entity in Qatar.

Why? Because niching down has opened doors I never expected.

In this episode, I break down:
✅ How focusing on one niche (content creators) led to massive growth
✅ Why specializing in relocations to Dubai created even more opportunities
✅ The surprising business incentives in Qatar—and why we’re expanding there
✅ The simple strategy that will help you stand out, attract clients, and charge more

Most accountants make the mistake of trying to be everything to everyone. The truth? That keeps you stuck as a commodity. When you become the go-to expert in one area, clients come to you.

Listen now

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#198 Is Trusting People Worth The Risk?

Sat, 22 Feb 2025 08:00:00 +0100

One of the biggest fears I hear from accountants is, “What if I hand off client relationships and my team leaves with my clients?”

I get it—I used to think the same way. But over time, I realized that holding on too tightly was actually holding me back.

In this episode, recorded from the Heathrow lounge before I head to the Web Summit in Doha, I break down:
✅ Why the fear of losing clients is overblown
✅ How trusting my team gave me more freedom and a stronger firm
✅ The key to creating a practice that runs without you
✅ The 3 drivers of employee motivation (and how to use them)

I’ve built a firm where I no longer check emails, take client calls, or manage day-to-day work—and my business is stronger than ever. If you want that kind of freedom too, you need to hear this.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#197 How To Buy Back Your Time

Sat, 15 Feb 2025 08:00:00 +0100

🕒 How to Buy Back Your Time – And Get More Done 💡

Ever feel like there’s never enough time in the day? 😩 You’re juggling client work, admin tasks, and trying to grow your business—but nothing really moves the needle.

🎙️ In this episode, I share a simple framework from Dan Martell’s Buy Back Your Time and explain how I’ve applied it to buy back hours every week so I can focus on high-value work (without burning out).

🔑 Here’s what we cover:
✅ The Time & Energy Audit: How to track where your time goes
✅ The DEA Method: Delegate, Eliminate, Automate
✅ Your First Hire: Why hiring an admin assistant is the game-changer you need
✅ The £25 Rule: How to decide what tasks you should never do again

🚀 Plus, I share how this approach has helped me build a firm that runs without me—and how you can do the same.

Don't miss this episode

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#196 Should I Invest £100,000 In Developing Software?

Sat, 08 Feb 2025 08:00:00 +0100

In today’s episode, I’m doing something a little different—I’m thinking out loud and taking you through my decision-making process on a BIG business move I’m considering.

📌 The dilemma? Whether or not to invest £100K+ into developing my own pricing and proposal software for accountants.

🚀 In this episode, I break down:
✅ How I evaluate big financial and business decisions
✅ The risks and rewards of launching a software product
✅ Why niching down and solving real problems is key to business growth
✅ The role of AI in modern accounting practices

This is a real behind-the-scenes look at my thought process—would you do it? Let me know what you think!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#195 Using AI In Marketing (Listen To This TODAY)

Fri, 31 Jan 2025 08:11:00 +0100

New Podcast Out Today! 🎙️

Is your marketing strategy keeping up with the AI revolution? This episode is a must-listen if you want to attract high-value clients effortlessly and stay ahead of the competition.

We dive into:
🚀 Why relying on referrals alone isn’t sustainable
🤖 How AI is changing the game for accountants
📈 The exact system to generate consistent leads on autopilot
💡 Real examples of AI in action—including how it can write content that sounds just like you!

Plus, I’m giving podcast listeners an exclusive offer to finally build a marketing system that works for YOU.

Don’t miss out

🔹 Want access to my AI-powered tools and systems? DM me ‘Podcast’ on LinkedIn, and I’ll send you the details!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#194 My Weekly Productive Routine (And How To Avoid Distraction)

Sat, 25 Jan 2025 08:00:00 +0100

My Weekly Productivity Routine

Struggling to stick to your goals and make meaningful progress? In this episode, I’m sharing my personal productivity routine, packed with lessons from books like Atomic Habits, Indistractable, and Make Time.

Here’s what you’ll learn:
✔️ How I structure my week for maximum productivity.
✔️ Why living by your calendar is a game-changer.
✔️ Simple strategies to manage distractions and reclaim your focus.
✔️ The role of environment design in boosting creativity and focus.
✔️ How accountability (and investing in coaching) can fast-track your success.

Whether you're battling tax season chaos or just looking to get back on track with your 2025 goals, this episode is your guide to working smarter, not harder.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#193 90% of Accountants Are Rubbish

Fri, 17 Jan 2025 09:00:00 +0100

🎙️ 90% of Accountants Are Letting Clients Down – Here’s How to Stand Out

In this episode, I’m fresh off a 2.5-day mastermind event packed with insights, connections, and game-changing ideas. My mind is buzzing with strategies to grow my coaching business and bring even more value to the accounting world.

But let me tell you—what I heard at this event about accountants shocked me. A staggering 90% of business owners shared negative experiences with their accountants, from lack of guidance to poor communication. While this might sound disheartening, it’s a massive opportunity for proactive, value-driven accountants like you to stand out.

What you’ll learn in this episode:

Why most accountants struggle to deliver value and how you can be different.
The power of niching and specializing to serve your clients better and charge premium fees.
A step-by-step overview of how my Power Positioning System attracts £30K+ in recurring fees each month—on autopilot.
Real-life success stories of accountants breaking through barriers and growing their practices.

📌 Special Offer: Loyal podcast listeners can use code PODCAST10 to get 10% off for life when joining the PAC this month! Visit https://www.rezahooda.com/jointhepac to claim your spot and start building your marketing system for 2025.

💡 If you’ve been relying on referrals and struggling to attract quality clients, this episode is your wake-up call. Let’s transform your business together.

🎧 Tune in now and take the first step toward creating a practice that thrives!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#192 My 2025 Marketing Strategy

Tue, 14 Jan 2025 10:47:00 +0100

🌟 Mid-January Check-In: Building Marketing Systems for 2025

In this episode, I’m reflecting on my personal growth journey, why I joined a £25K marketing mastermind, and how self-development plays a critical role in building a successful business.

The main focus? My 2025 marketing strategy—a system that’s already brought in £36K of recurring fees last month alone. I’ll share how niching down, leveraging Google and YouTube, and positioning yourself as an expert can create a marketing engine that works for you—even while you sleep.

As always, this is about working smarter, not harder, and unlocking the big domino that can knock down the rest of your challenges.

What you’ll hear in this episode:

Why marketing systems are the key to predictable growth.
How niching helps you stand out and attract higher-paying clients.
Real-life examples of success from accountants in the PAC.
The 3 steps I use to simplify marketing and build a practice that scales.

If you’re ready to stop worrying about where your next client is coming from and start focusing on growth, this one’s for you.

🎁 Special Offer for Podcast Listeners: Use code PODCAST10 for 10% off for life when you join the PAC this month at www.rezahooda.com/jointhepac

🎧 Tune in now, and let’s make 2025 the year you transform your business.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#191 My Goals For 2025 And Goal Setting Process

Thu, 09 Jan 2025 11:30:00 +0100

In this episode, we're kicking off the new year with a focus on goal-setting and strategies to make 2025 your best year yet. Fresh from a holiday in Qatar, I’m sharing insights on how time away allowed me to reflect, reset, and prepare for the months ahead.

Here’s what we cover in this packed session:

A new methodology I’m adopting: the 12-Week Year approach to supercharge focus and execution.
Why writing down your goals can be a game-changer (and what happened when I did it last year!).
The importance of protecting your most precious resource—time—and how to carve out strategic blocks to move the needle in your business.
My three big goals across my practice, coaching business, and software venture—and how you can use similar strategies to achieve yours.
A book recommendation you won’t want to miss: Surrounded by Idiots, and how understanding personality types can transform team dynamics.

If you’re ready to make 2025 the year you finally achieve the vision you’ve been working towards, tune in for practical tips, inspiring stories, and a special offer for my podcast listeners. 🎉

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#190 What Good Employees Are Looking For

Sat, 21 Dec 2024 08:00:00 +0100

What Good Employees Want and Building Your Personal Brand

Struggling to find the right team members for your practice? This episode dives into what makes top talent choose you—and how your personal brand can make all the difference.

Fresh off the success of hiring a senior client manager, I share the key learnings and strategies from the process.

You’ll discover:
→ Why alignment of values and goals is the foundation of successful hiring.
→ How to create an Employee Value Proposition (EVP) that attracts A-players.
→ The critical role of multiple touchpoints in the hiring process for senior roles.
→ Why showcasing your workplace culture online is non-negotiable.

I also explore:
→ How building a personal brand can help you attract both clients and team members.
→ The power of social media for accountants—and why only 1% are creating content.
→ Practical steps to start documenting your journey and building your online presence.

If you’ve been hesitant about putting yourself out there, make it your New Year’s resolution to start. Building a personal brand isn’t just for influencers; it’s for leaders like you who want to create opportunities and stand out in a crowded market.

Have feedback or want to share your journey? Send me a message on LinkedIn—I’d love to hear from you.

Enjoy the festive season and get ready to make 2025 your best year yet!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#189 The Final System To A Freedom Firm

Sat, 14 Dec 2024 08:00:00 +0100

The Final System for Building a Freedom Firm

Ever wondered what it really takes to run an accountancy practice that doesn’t rely on you?

In this episode, I reveal the final system I’ve implemented that’s unlocking true freedom for my firm—and it’s all about hiring.

You’ll discover:
→ Why a transparent salary and progression structure transforms team dynamics.
→ How I’m building a hiring system to recruit top talent on autopilot.
→ The importance of aligning roles with clear expectations and responsibilities.
→ The tools and processes I use to streamline interviews and onboarding.

I also share:
→ How I created a salary framework that ensures fairness while encouraging growth.
→ The benefits of proactive hiring six months before you need it.
→ Insights from my recent cold email success, where positioning made all the difference.

Plus, for those keen to refine their own hiring strategies, I’ve crafted a cold email template and a comprehensive role expectations framework. Send me a message on LinkedIn if you’d like a copy.

If you’re ready to elevate your practice and take a step closer to building a true freedom firm, this episode is for you.

Let me know your thoughts on LinkedIn—I’d love to hear where you are in your journey!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#188 My Hiring Process

Sat, 07 Dec 2024 08:00:00 +0100

How to Attract and Hire Top Talent for Your Accountancy Firm

Struggling to find the right people for your growing practice? You’re not alone. Hiring top talent is one of the biggest challenges firm owners face, and in this episode, I’m sharing exactly how I tackle it.

From leveraging LinkedIn Sales Navigator to crafting irresistible job ads, I walk you through my hiring process step by step.

You’ll learn:
→ How to position your firm to attract A-players who share your values.
→ The importance of creating an Employee Value Proposition (EVP).
→ Why you should always be recruiting – even before you need to hire.
→ My proven LinkedIn strategy to connect with potential candidates.

I also discuss:
→ The benefits of using tools like Fathom AI to streamline the hiring process.
→ How to structure interviews to focus on alignment and culture fit.
→ Why hiring slow and firing fast can save your business.

If you’re ready to build a team that can grow with your firm and provide exceptional service to your clients, this episode is for you.

Take a listen and let me know your thoughts on LinkedIn. I’d love to hear your feedback!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#187 My Onboarding System + Software Project

Sat, 30 Nov 2024 08:00:00 +0100

From Great Processes to Even Better Profits

How do you streamline your accountancy practice while delivering an exceptional client experience?

In this episode, I walk you through the systems I’ve built to automate workflows and onboard clients with ease.

You’ll discover:
→ Why first impressions in the sales process matter more than anything else.
→ The tools I use to create a seamless prospect-to-client journey.
→ How to integrate pricing, CRM, and onboarding into one efficient system.
→ The mindset shift needed to hire the right people and build a culture fit.

I also share my latest project: developing software to centralise sales, pricing, and onboarding. You'll hear about the challenges, lessons, and why I believe taking risks is worth it.

If you’re an accountant ready to elevate your practice and save time while increasing profits, this episode is for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#186 From A Garage To An Award-Winning Accounting Firm - Interview With Arun Sachdev

Sat, 23 Nov 2024 08:00:00 +0100

From Garage Beginnings to an Award-Winning Firm

How do you take a family business from a garage to an award-winning accounting firm?

In this episode, Reza speaks with Arun Sachdev of Sachdev Accountants.

Arun shares how he transformed the firm his grandfather started in 1972 into a modern, thriving practice.

You’ll discover:
→ How to position yourself to charge higher fees.
→ The mindset shift needed to transition from accountant to entrepreneur.
→ The key hires that allow your firm to run smoothly without you.
→ Why specialising can be the turning point for your business.

Arun also reveals how a trip to Dubai inspired his vision, the bold decision to purchase a building with no funds to develop it, and how creating an unforgettable client experience changed everything.

If you’re an accounting firm owner looking to take your practice to the next level, this episode is for you.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#185 My Advice To A Top 10 Firm

Sat, 16 Nov 2024 08:00:00 +0100

In this episode, I’m taking you behind the scenes of a unique experience: a meeting with a top 10 accounting firm and the surprising challenges they face.

I’ll share my candid advice to them and reveal how their struggles are actually similar to those of smaller firms. We discuss the limitations of hourly billing, the benefits of value-based pricing, and how their resistance to change is holding them back. For firms like yours, this is a reminder of the advantage you have in being nimble and adaptable.

I also walk you through a busy week at my practice, from leading an important strategy meeting with my “generals” (my key managers) to taking back the reins on sales calls. You’ll hear how I coach my team to improve their sales skills using real call recordings and scripts, as well as the ways we use our content to pre-qualify leads, making our sales process more effective.

We’ll dig into why I believe in creating a culture of appreciation, how I communicate my vision to my team, and why I’m committed to maintaining a flexible, supportive work environment.

Tune in to learn:

The inside story of my meeting with a top 10 firm and what we discussed
My method for coaching my team on sales and conversion skills
The importance of aligning your team with your vision and values
Why value-based pricing is the future and how to apply it to grow profits

This episode is packed with strategies you can use to lead your team, elevate your sales approach, and get paid fairly for the value you bring. Dive in, and as always, let me know what you think—I’d love to hear from you!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#184 When And How Do We Charge For Ad Hoc Advice?

Sat, 09 Nov 2024 08:00:00 +0100

In this episode, I’m diving deep into one of the biggest challenges accountants face: how to charge for all that “off-the-cuff” advice we often give away for free.

I’m breaking down my approach to getting paid for the value you provide without resorting to hourly billing. I walk you through my “give away advice, charge for implementation” model – a method that helps you support clients with valuable insights while making sure you’re compensated when it’s time to take action.

We’ll cover real-world examples, like turning those quick tax-saving tips into paid services. Instead of throwing out advice in a meeting and hoping clients see the value, I show you how to position your expertise so that when they want results, they’re ready to pay for it.

You’ll learn the art of communicating value upfront so that clients don’t see you as a “free advice hotline.” We’ll also explore how to create a structure around advice-based services, including simple ways to package these as part of your monthly fees, so clients know access to your brainpower is baked into their investment with you.

If you’re ready to stop giving away your expertise for free and start charging for every bit of value you bring to the table, this episode is for you!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#183 How To Get More And Better Quality Referrals

Sat, 02 Nov 2024 08:00:00 +0100

In this episode, I’m giving you a behind-the-scenes look at everything I’ve been up to, from a deep-dive session on building a referral system to my journey back from sunny Dubai to cloudy England.

I dive into the essentials of creating a referral process that works. I share tips on systemising referral requests through client meetings, feedback surveys, and a simple language shift to get more immediate introductions.

Plus, I’m exploring how building a niche can naturally attract more of your ideal clients, creating partnerships that keep referrals coming in without relying on constant posting or networking.

If you’re curious about setting up an effortless referral system and becoming the go-to expert in your field, tune in to learn the exact steps I’m using to make it happen!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#182 My Week In Dubai Creating Content

Sat, 26 Oct 2024 07:00:00 +0100

This week, I’ve been all about making the most of my time in Dubai and Muscat for Capture Accounting.

I met up with clients and connected with industry experts, ensuring our relationships remain strong and beneficial. I’m also creating content that builds credibility—think in-depth podcasts and YouTube videos—so that people find us easily when searching for advice on setting up and doing business in Dubai.

I’m going deeper into serving content creators and influencers, helping them navigate the move to tax-free destinations like Dubai. With a niche focus, I’m building authority that generates leads on autopilot, instead of relying solely on social media posts.

I even took a quick trip to Oman to explore potential opportunities and meet contacts, making this week all about growth and valuable connections.

Curious about creating strategic, long-lasting content and attracting ideal clients without chasing referrals or daily posts? Tune in to this episode to learn more!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#181 What content should I produce to win clients?

Sat, 19 Oct 2024 07:00:00 +0100

This week, I’ve been all about growth and content creation strategies for accounting firm owners.

I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works.

I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m building evergreen content—blogs, YouTube videos—that answers key questions for my audience and keeps driving leads. It’s all about creating valuable content that ranks on Google and works for you long-term, unlike fleeting social media posts.

Now, I’m heading to Dubai to film more interviews and content around the biggest questions clients ask about living and doing business in Dubai.

Want to know how to build lasting content, attract high-value clients, and scale your firm without the grind? Tune in to this episode to find out!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#180 What I Learned From A $25,000 Mastermind

Sat, 12 Oct 2024 07:00:00 +0100

I recently joined a high-level mastermind that’s completely changed the game for me.

In just the last few months, I’ve invested 25k into my own growth and the results have been incredible. From scaling through YouTube ads to sharpening my public speaking skills, I’m seeing real, measurable growth.

I’ve stepped away from the daily grind, and now I’m focused on working ON my business, not just in it. It’s all about finding shortcuts, investing in yourself, and working smarter, not harder.

Curious how I’m doing it? Listen to this episode to find out!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#179 How I Built A 7 Figure Accounting Firm And Spend Less Than 5 Hours A Week Running It

Sat, 05 Oct 2024 07:00:00 +0100

I left PwC in January 2008 to buy a small accounting firm.

Just weeks later, the world went into financial meltdown—the 2008 crisis. I was the guy mortgaged to the hilt, taking a 70% pay cut, trading my cozy PwC job for the unknown, right in the middle of the worst financial crisis since the Great Depression.

People thought I was crazy. But what’s even crazier? How I ran that business in the first 5 years!

I made every mistake possible. No one teaches you how to price, win work, or manage a team in accountancy training. I was working crazy hours, undercutting to win clients, and micromanaging everything.

It took a chance webinar in 2014 to completely change my business. I scaled to £1 million and finally got out of the day-to-day grind.

Hear the full story in this 60-minute interview with my star student, Tej Gill. It’s all on my YouTube channel. Check it out👇

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#178 How THIS Accountant Doubled Turnover To £1.3 Million In Just 2.5 Years

Sat, 28 Sep 2024 07:00:00 +0100

I recently sat down with a brilliant accounting firm owner who's absolutely smashing it.

In just 2.5 years, this chap has more than doubled his practice, turning it into a 7-figure firm. Impressive, right?

He's taken a traditional 3-person outfit and transformed it into a modern 10-person powerhouse. No more trading time for money - he's now all about taking a share of the value.

This savvy owner's stepped away from the daily grind and is now focusing on working ON the business. He's invested in himself, found shortcuts to growth, and even managed to cut down his hours. Talk about working smarter, not harder!

But wait, there's more! He's positioned himself as an expert, which led to him being featured in The Times. Fancy that!

Want to know who this superstar is? It's none other than my star student, Tej Gill. You've got to hear his story - it's proper inspiring stuff.

Listen in to this episode and you'll get the full scoop on how Tej's transformed his business and pick up some top tips for your own accounting practice.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#177 How To Get More Prospects To Say YES

Sat, 21 Sep 2024 07:00:00 +0100

Want to know how to get more prospects to say YES? In this episode, I'm sharing my tried-and-tested method for running effective sales meetings that convert.

You'll learn how to ask the right questions in the right order, positioning yourself as the guide who can help your prospects achieve their goals.

I'll walk you through the psychology of getting prospects to admit they need your help, and show you how to tailor your solution to their specific needs.

Plus, I'll reveal why your marketing efforts are crucial for making sales a breeze.

Tune in to discover how to make your sales process smoother, more confident, and ultimately more successful. It's time to turn those prospects into clients!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

#176 Should I Give A Discount

Sat, 14 Sep 2024 07:00:00 +0100

Should you give a discount to your clients? In this episode, I share my recent experience buying a car and how it relates to pricing in your accounting firm.

You'll learn why giving discounts can be harmful to your business. I explain three key reasons to avoid discounting: it sets a precedent, affects trust, and undermines your pricing integrity.

Discover how standing firm on your prices can actually increase client trust and respect. I'll show you why clients asking for discounts often still want to buy from you.

Listen for practical insights on maintaining strong pricing strategies and building more profitable client relationships. This episode will help you confidently handle discount requests and protect your firm's value.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

Follow me on Instagram here

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#175 Making Profit From Compliance Services

Sat, 07 Sep 2024 07:00:00 +0100

Are you looking to boost your profits from compliance services? In this episode, I share valuable insights on how to make your accounting practice more profitable.

I discuss the importance of pricing your services correctly and explain why you should charge monthly fees instead of annual lump sums. You'll learn about the benefits of using a pricing system and how it can help you avoid leaving money on the table.

I also reveal how my firm has achieved significant growth through annual price increases and by offering a one-stop-shop service model. This approach includes compliance, financial advisory, and VFO services.

Tune in to discover how you can transform your accounting practice into a more profitable and scalable business. Don't miss out on these game-changing strategies!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#174 I Paid £20,000 To Sponsor A Video

Sat, 24 Aug 2024 07:00:00 +0100

In this episode, I share my experience of paying £20,000 to sponsor a video.

You’ll learn about the importance of understanding your target audience before investing in marketing tactics.

I discuss the value of clarity in your marketing strategy and how it can lead to better results.

I also dive into the decision-making process behind choosing the right sponsorships and ads to get in front of the right audience.

Tune in to hear my insights and advice on effective marketing for your business.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#173 How To Get Started With Creating Content

Sat, 17 Aug 2024 07:00:00 +0100

Struggling to get started with creating content? You’re not alone.

In this episode, I’ll share my personal journey and tips to help you overcome your fears. Whether it’s video, audio, or the written word, I’ve got you covered.

I’ll discuss the importance of just getting started, using simple tools like your phone, and the stop-pause technique to make recording easier.

Learn how to create engaging content that resonates with your audience and helps you achieve your goals faster.

Join me for practical advice and a friendly chat on how to break through those barriers and start creating content today.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#172 My Favourite Books, Podcasts & YouTube Channels

Sat, 10 Aug 2024 07:00:00 +0100

In this episode, I share my top recommendations for books, podcasts, and YouTube channels that have had a huge impact on my professional growth.

You'll hear about my favourite marketing, sales, and productivity resources. I also dive into leadership and culture, sharing the best reads and listens to help you build a stronger team.

I talk about the benefits of investing in a YouTube subscription and how it can be a goldmine for learning. Plus, I give you tips on how to get the most value from books and podcasts.

Listen in to find out which resources can help you level up your skills and grow your accounting firm.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1500+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#171 Only 2 Things To Focus On To Grow Your Firm

Tue, 06 Aug 2024 07:00:00 +0100

In this episode, I share what I've been up to over the past few weeks, including dealing with some personal challenges and my ongoing journey of growing my accounting firm and coaching business.

I talk about the importance of investing in yourself and learning from others to advance your business faster.

I discuss the two key skills you need to focus on to grow your accounting firm: marketing and hiring.

I also share my plans for joining a seven-figure mastermind to help take my business to the next level.

Tune in for practical tips and real-life insights to help you shortcut your success and achieve your goals.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#170 My Top Sales Tips For Converting Prospects To Clients

Sat, 20 Jul 2024 07:20:00 +0100

In this episode, I share my top sales tips for converting prospects into clients.

You'll learn how to let your marketing do the heavy lifting, making the sales process smoother and more effective.

I cover the importance of specialization and pre-qualifying your prospects to ensure you're talking to the right people.

Discover how to use questions and routing forms to filter out time-wasters and focus on high-quality leads.

I'll walk you through the steps of a successful sales call, from understanding your prospect's pain points to positioning yourself as the solution.

You'll also hear my tips on presenting your pricing live during the call and handling objections confidently.

Tune in to find out how to make sales easier and more productive for your accounting firm.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#169 This Will KILL Your Profitability

Sat, 13 Jul 2024 07:00:00 +0100

In this episode, I dive into what can kill your profitability.

I share insights from a recent team meeting and discuss how focusing on niche markets can significantly enhance your business's efficiency and profitability.

You'll hear examples from my own practice and get actionable tips on how to avoid common pitfalls that drain your resources.

Tune in to find out how specializing can transform your business and help you achieve higher profits with less effort.

Don't miss this one!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Outbooks click here: https://outbooks.com/

#168 How To Overcome Your Fear Of Repricing Existing Clients

Sat, 06 Jul 2024 07:00:00 +0100

Are you struggling with the fear of repricing your existing clients?

In this episode, I share my insights on how to overcome this fear and drive your business profitability.

You'll learn about rejection therapy and how facing rejection head-on can build your resilience.

I also walk you through my three-step repricing process to help you get the fees you deserve.

Real-life success stories from my members will inspire you to take action and transform your practice.

Tune in to find out how to reprice confidently and efficiently.

Let's get you the income you deserve!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Outbooks click here: https://outbooks.com/

#167 Why Do I Coach Instead Of Growing My Firm?

Sat, 29 Jun 2024 07:00:00 +0100

In this episode, I'll take you on a journey through my career, explaining why I chose to coach instead of focusing solely on growing my accounting firm. You'll get insights into my passion for learning and teaching, and how I've been able to run two successful businesses simultaneously.

I'll also share some exciting stories about achieving significant results, implementing new strategies, and the joy I get from helping others succeed.

Plus, you'll learn about my Four Pillar Framework, a formula I've developed to help accountants like you build a firm that gives you more time, money, and freedom.

If you've ever wondered how to balance your passions and grow your firm, this episode is for you!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#166 Are Accountants Ashamed Of Making Money?

Sat, 22 Jun 2024 07:00:00 +0100

Are you holding back from showing your success? Is there an underlying fear that your clients or team might judge you if they see you driving a nice car or living in a nice house? In this episode, I challenge these limiting beliefs and explain why showing success can actually attract better clients and inspire your team. Remember, success breeds success. So let's break free from these fears and embrace the rewards of our hard work. Tune in and let's talk about why it's okay to be a successful accountant!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#165 Using LinkedIn To Win Business

Sat, 15 Jun 2024 07:00:00 +0100

In this episode, I dive deep into how to use LinkedIn to win business and attract your ideal clients. I discuss the importance of understanding your audience, optimizing your profile, and creating content that resonates with them. I also share my experiences with posting on LinkedIn and offer tips on how to experiment with content to see what lands. If you've ever wondered how to use LinkedIn effectively for your business, this episode is for you. Join me as I share my insights and help you get started on your LinkedIn journey.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#164 I Got Banned From Instagram!

Sat, 08 Jun 2024 07:00:00 +0100

In this episode, I share an unexpected turn of events - I got banned from Instagram! You'll hear the peculiar reason behind this surprising ban, and how it led me to some important realizations.

We'll delve into the transient nature of social media and why you should never put all your eggs in one basket. I'll share my insights on why building your email list is crucial, and how you can leverage social media to do that.

You'll also hear about the power positioning system and how it can help you attract premium clients, paying premium fees. It's all about creating an ecosystem that you control, and I'll share my strategies on how to do just that.

Don't worry, I'm not crying over my lost Instagram account. Instead, I'm taking this as a learning opportunity and sharing my lessons with you. So join me, and let's learn how to navigate the unpredictable world of social media together.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Outbooks click here: https://outbooks.com/

#163 Is Your Pricing Mindset Holding You Back?

Sat, 01 Jun 2024 07:00:00 +0100

Join me on a deep dive discussion about the 'pricing mindset' that may be holding you back. We explore why you could be undervaluing your services and how to overcome these limiting beliefs.

You'll discover how to better understand and communicate your worth, and why it's crucial to detach from the time-for-money equation. We chat about the importance of solving bigger problems for clients and why this helps justify higher prices.

I also share personal anecdotes about my own transformation in pricing strategy and how it revolutionized my results. Find out how challenging your mindset around money can lead to a more profitable and successful practice!

Tune in for an insightful conversation that could transform the way you look at pricing in your practice.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Outbooks click here: https://outbooks.com/

#162 What I Do To Get 4-5 Qualified Prospect Meetings A Week

Sat, 25 May 2024 07:00:00 +0100

In this episode, I share the secrets behind getting 4-5 qualified prospects a week. You'll discover the power of content generation and SEO in attracting leads, and why it’s critical to focus your efforts here.

I also expose the step-by-step process I use to tap into a niche market and become the solution people are searching for on Google.

Ever wondered why some ads work and others don't? I delve into this too, offering insights on why organic reach often wins over paid advertising.

Finally, I share a real-life example of how my accounting firm not only runs without me but also grows without me, thanks to the systems I've put in place.

Join me, as I reveal the last bottleneck I had to overcome and how I finally cracked the code to steady lead generation. This is a must-listen for anyone wanting to grow their firm without being stuck in the day-to-day.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#161 Stop Wasting Time On The Latest Shiny APP!

Sat, 18 May 2024 07:00:00 +0100

Tired of chasing the latest shiny APP? In this episode, we dive into why you should stop worrying about missing out on the next shiny toy and focus on the core of your business. We explore the importance of niching down, specialising, and communicating your value.

You'll also discover how building your marketing system on autopilot can significantly move the needle in your business. Join me as I share tips on how to avoid app overwhelm and concentrate on what really matters - growing your business.

Ready to save time and focus on what truly drives your business? Tune in now!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#160 What I’m Investing In Right Now

Sat, 11 May 2024 07:00:00 +0100

Ready to take your business to the next level and want to know how? You're at the right place! In this episode, I share personal insights from my journey.

I discuss how I invest in myself through coaching and why you should too. Learn how I optimize my LinkedIn profile, improve my public speaking, and get specific advice from experts.

Hear about why investing in yourself is the best decision you'll ever make. I believe that everyone should have a coach, and this episode might just convince you too.

Join in as I reveal how you can grow, learn, and upskill yourself to be a better business owner. And remember, the best investment you'll ever make is in yourself.

Excited? Tune in now!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Outbooks click here: https://outbooks.com/

#159 How A PAC Member Won A Fee of £51,500

Sat, 04 May 2024 07:00:00 +0100

In this podcast episode, I reveal how you can communicate the value of your services to win big fees. I share real success stories, including how one member of my PAC (Profitable Accountants Community) earned a whopping fee of £51,500! I also walk you through my unique pricing system and strategies that could radically transform your accounting practice. If you're looking to multiply your turnover, this episode is a must-listen. Remember, you're not just a bookkeeper or an accountant – you're the key to managing your client's entire finance function. Let me show you how to unlock your full potential.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book: The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

To find out more about today's sponsors Outbooks click here: https://outbooks.com/

#158 5 Critical Interview Questions To Ask Your Next Candidate

Sat, 27 Apr 2024 07:00:00 +0100

In this episode, I dive into the art of asking the right questions during interviews to separate the problem solvers from the problem bringers. You'll learn how to phrase your questions to get honest and revealing answers about a candidate's character and attitude.

I also share my journey of potentially starting some software development, aiming to create a solution that streamlines the process from inquiry to client onboarding.

If you're tired of using multiple apps to manage these processes, this might pique your interest. You're invited to join me on this journey! Let's collectively create something genuinely useful for our practices.

Tune in, and let's explore these ideas together!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#157 How We’ll Add £100k This Year (Without Taking On Any New Clients)

Sat, 20 Apr 2024 07:00:00 +0100

In this episode, I pull back the curtain on how my firm is adding £100k this year without taking on any new clients. You'll hear an honest discussion about the power of price increases and the impact on your bottom line.

I also share a behind-the-scenes look at a recent webinar and the lessons learned about our ad campaign.

This episode is a must-listen if you've been hesitant to raise your prices or are unsure about the quality of your leads.

Expect to walk away with tangible takeaways on how to grow your firm without always needing to bring on new clients.

Join me for a deep dive into the realities of running an accounting practice and the ways we can make our firms more profitable and successful.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#156 How I’m Recruiting For Our Next Role

Sun, 14 Apr 2024 08:00:00 +0100

Building a Top-Heavy Team and Mastering Recruitment

In this episode, I’m diving into one of the biggest challenges for practice owners—recruiting top talent to reduce your workload and scale effectively.

I share:
✔️ My personal strategy for creating a top-heavy team structure.
✔️ Why client managers are the key to running a firm in less than 5 hours a week.
✔️ How to craft compelling job ads that sell your firm and attract the best candidates.
✔️ The power of LinkedIn headhunting and why your profile matters.
✔️ Insider tips on hiring for attitude over experience.

If you're looking to free yourself from the daily grind and build a team that can handle the growth, this episode is packed with actionable insights.

Tune in now and learn how to set your recruitment process apart!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#155 What To Put (And Not To Put) On Your Website

Tue, 02 Apr 2024 10:25:00 +0100

Join me in this episode where I dive deep into the art of creating an effective website for your firm. I'll be sharing the real purpose of a website and how it can be a game-changer for your business.

You don't need a flashy site; what you need is a clear message that speaks directly to your audience. I'll walk you through the elements your website needs to have, and what it doesn't.

From calling out your target audience, articulating the problem you solve, introducing yourself as the solution, to adding social proof, I cover it all.

I'll also share some tips on how to get your prospects to feel they are in the right place, and how to use testimonials effectively.

Remember, your website is your digital shopfront. Let's make sure it’s doing its job. Tune in now!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#154 Move From Commodity To Authority

Sat, 09 Mar 2024 05:00:00 +0100

Are you struggling to convert prospects into clients? In this episode, I share my secret formula for making sales feel easy! You'll hear about my recent sales call where I managed to convert a prospective client in just 20 minutes. You'll learn how perceived value, content creation, and urgency can skyrocket your conversion rates. Plus, you'll discover how a well-crafted proposal and a clear onboarding process can seal the deal. This episode is packed with actionable insights that could transform your sales process and boost your profitability. So, tune in and let's dive right in!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#153 The Quickest Way To Make More Profit

Sat, 02 Mar 2024 08:00:00 +0100

In this episode, I chat about the easiest way to increase profit in your business - repricing your services. I share my insights on how structuring your day can lead to significant progress and how you can make the most out of your time. I also delve into the importance of annual pricing reviews and how this can lead to growth in your business.

I take you through our pricing system, providing practical advice on how to implement your own. We talk about the advantages of monthly billing, and I give you tips on how to communicate price increases with your clients effectively.

The episode is packed with practical advice and actionable tips. If you're looking to boost your bottom line without having to put in more work, this is the episode for you. Tune in to learn more about how to leverage pricing for profit.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#152 Why Your Meetings Suck & The Solution: 4 Types Of Meeting

Sat, 24 Feb 2024 08:00:00 +0100

Tired of long, unproductive meetings in your firm?

I use 4 types of meetings:

The daily huddle
The weekly tactical
The monthly ad hoc
The quarterly offsite.

I explain in todays podcast why these meetings are crucial for managing capacity, keeping everyone on track, and fostering team accountability.

I'll share my experiences and give you practical advice on how to make your meetings engaging, relevant, and ultimately, more productive.

Whether you're a growing practice or just starting out, this episode will equip you with the insights to avoid 'meeting stew' and make the most out of your team's time. Tune in and let's make meetings matter!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#151 The Easiest Way To Get Higher Prices

Sat, 17 Feb 2024 08:00:00 +0100

In this episode, we delve into the transformative journey of setting and achieving your priorities, not just the urgent but the truly important ones that align with your personal and professional goals. As February ushers in a fresh start for many, including accountants embarking on their new year, we explore the significance of maintaining focus on your key objectives amidst the chaos of daily demands.

Discover the power of a marketing masterclass designed to revolutionize the way you attract, engage, and retain clients. Learn about the strategic approach to marketing that allows for a seamless flow of high-quality clients, enabling you to charge premium prices and grow your business effortlessly.

We also introduce an upcoming course, "Power Positioning," which promises to equip you with the tools to create a marketing system that works on autopilot, ensuring a steady stream of inquiries even as you focus on what you do best. This episode is not just about marketing tactics; it's about building a sustainable, profitable practice that thrives on its own merits.

Finally, we touch upon the personal side of managing work-life balance, especially during times like school holidays, highlighting the importance of being able to take time off without worrying about your business. This episode is a blend of professional growth strategies and personal insights, offering a comprehensive guide to achieving success in both realms.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#150 Why You Need To Have A Pricing System

Sat, 10 Feb 2024 08:00:00 +0100

Hey there! Welcome to today's episode, where we dive deep into the hustle of the week and share some golden nuggets that might just change your game.

This week, I've been all over the place, from hosting a buzzing webinar on winning clients at higher prices to sharing the success story of my accounting firm. We're talking a turnover close to 300,000 in just 2.5 years, and all this without the daily grind on social media. Impressive, right?

I spilled the beans on my "Power Positioning System" that's been the backbone of this success. It's a cocktail of attraction, conversion, and referral systems designed to bring in the right clients and keep them coming. I even shared some doodling fun from the webinar (despite my handwriting).

For my fellow podcast listeners, there's a special offer waiting for you - a sneak peek into my upcoming course, designed to put your marketing on autopilot and attract those high-paying clients without breaking a sweat. But hurry, the offer won't last forever.

I also touched on the importance of positioning yourself as an expert in your niche. It's not just about what you do but how you present it. And guess what? We're using AI to make content creation a breeze. No more staring at a blank screen, trying to come up with the perfect words.

But it wasn't all work and no play. I caught a cold, proving I'm human after all. Yet, it didn't stop me from delivering value, from webinars to coaching calls. Speaking of growth, I've joined a coaching program myself because hey, even coaches need coaches. It's all about leveling up and pushing through those pesky plateaus.

So, if you're feeling stuck, whether it's about pricing, client acquisition, or just feeling overwhelmed, this episode is for you. I'm here to share the tools, the strategies, and the mindset shifts that have worked for me and can work for you too.

Don't let another year slip by doing the same old things. It's time to invest in yourself, to learn from those who've been in your shoes, and to make this year the year you finally break through.

So, what are you waiting for? Dive in, soak up the wisdom, and let's make magic happen. Catch you in the next one!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#149 The Power Positioning System To Get New Clients

Sat, 03 Feb 2024 08:00:00 +0100

In this episode, we explore the transformative journey of mastering client acquisition and effective marketing in the accounting world. As tax season wraps up, we reflect on the lessons learned and how to apply them for a smoother experience next year. We invite you to join our Facebook group or email list for updates on our annual tax return challenge, designed to bring a gamified and competitive edge to tax planning.

Diving into the core of the episode, we share insights from my Marketing Masterclass, focusing on the crucial role of marketing in attracting and retaining clients. I share my personal transition from a novice to a marketing expert, emphasizing the importance of specializing and creating niche content. This approach not only sets you apart in the market but also attracts ideal clients who value your expertise.

We also discuss the significance of having a solid referral system, which ensures a consistent influx of quality clients. The analogy of being a 'farmer' in business is introduced, highlighting the benefits of cultivating long-term assets and relationships that yield sustainable results, as opposed to the short-term 'hunter' approach.

Moreover, I share personal anecdotes and lessons learned, encouraging you to learn from others' experiences. We extend an invitation to join our upcoming program, aimed at revolutionizing your marketing strategies and fostering business growth.

This episode is a treasure trove of insights for anyone looking to elevate their business in the accounting sector. Whether you're struggling with client acquisition, seeking to refine your marketing approach, or simply looking for effective strategies post-tax season, this episode has something valuable.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#148 My Week: Winning Clients Webinar, Investing In Myself

Sat, 27 Jan 2024 08:00:00 +0100

In this week's episode, I dive deep into the exciting developments and insights from my busy schedule. I kick off by sharing the success of my recent webinar focused on winning new clients at higher prices without heavy reliance on marketing agencies. The positive response was overwhelming, with 15 new members joining the PAC, eager for the upcoming Power Positioning Course 2.0.

I reflect on the impressive growth of Capture Accounting, emphasizing the power of a well-structured marketing system that generates leads on autopilot. I highlight the three mini-systems: Attraction, Conversion, and Referral, detailing how each contributes to consistent, qualified inquiries and substantial client onboardings.

You'll hear about my innovative approach to content creation, leveraging AI to streamline and enhance the process. I share my excitement about integrating a custom GPT model into the program, making content generation easier and more efficient for all members.

I discuss the importance of investing in oneself, sharing my own experiences with coaching and mentoring. I stress the value of guidance and accountability in breaking through growth plateaus and achieving one's business goals.

I introduce a game-changing AI tool, Fathom AI, and its transformative impact on recording and summarizing important meetings and coaching sessions. The accuracy and convenience it offers are genuinely impressive, revolutionizing how we review and learn from each interaction.

Tune in, take notes, and get ready to transform your practice with the insights and opportunities shared in this episode. Join me as we explore the power of strategic marketing, effective coaching, and the latest AI tools in pushing your practice to new heights.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#147 Is Working From Home Working?

Sat, 20 Jan 2024 05:00:00 +0100

Hey there!

Hello, hope you're doing well and had a great start to your day.

This week has been quite interesting for me, from being drafted into a full day at the practice to a mastermind meet in London with fellow business owners. In my latest podcast episode, I dive into the details of these experiences and share insights from a mastermind group where we discussed challenges, strategies, and business growth.

Wednesday in London: I met up with a diverse group of entrepreneurs, including real estate fund managers, business performance coaches, software SAS business founders, and more. We exchanged ideas, tackled challenges, and learned from each other. Mastermind groups are invaluable for gaining different perspectives and insights, especially in areas like organizational leadership and strategy.

Thursday Team Day: This week marked a significant moment – the first time my entire team gathered in the office together after almost three years. While we've been working remotely successfully, I sensed a need to strengthen our team cohesion. In this episode, I share the leadership strategies and exercises I used to build trust, foster open communication, and address challenges within the team.

Trust-Building Exercises: I draw inspiration from Patrick Lencioni's work, particularly "The Five Dysfunctions of a Team." One exercise we did was the "Personal Histories Exercise," where team members shared where they grew up, their siblings, and unique childhood challenges. This vulnerability-based trust is crucial for fostering healthy conflict, commitment, accountability, and achieving collective results.

Redefining Remote Work: While I still advocate for autonomy in work, I've realized the importance of occasional in-person interactions. Our team day reinforced the benefits of face-to-face communication and personal connections. It's about finding the right balance and understanding that remote work doesn't mean sacrificing the value of shared physical space.

Looking Ahead: I've committed to more regular team meetings, sharing achievements, discussing challenges, and reinforcing our collective vision. Additionally, I'll delve into Patrick Lencioni's "Death by Meeting" principles in future episodes, exploring the four types of meetings for maximum productivity.

So, join me in this episode as I reflect on the nuances of remote work, the power of team dynamics, and the strategies to build a cohesive and thriving work environment.

Don't miss out on the special offer for my community this month – use the code "Podcast20" to access exclusive content, including the full presentation I delivered to my team.

Your feedback and thoughts on remote work are highly appreciated. Connect with me on LinkedIn and let's continue this conversation!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#144 Is Paying For Coaching Really Worth It?

Sat, 13 Jan 2024 05:00:00 +0100

Hey there!

Hope you're having a fantastic start to your day. We're already into the second week of January, back to the grind and reality. Have you kicked off your January 2024 with a bang, executing those goals you set last week?

I've been on a quest to level up my coaching business, searching for the right coach to take it to the next level. In today's session, I share my thoughts on whether paying for coaching is really worth it.

Personally, coaching has been pivotal for me. Two years ago, I hired a book coach, Jenny Carter, to guide me through writing my book. Her accountability and guidance were instrumental in making my goal a reality.

Success requires three elements: knowledge, skills, and action. Without a plan and the necessary skills, goals can remain just aspirations. That's where coaching comes in – someone to guide, mentor, and hold you accountable.

Reflecting on my own journey, I've invested over £100,000 in self-improvement. Why? Because the best investment is in oneself. It's about gaining the knowledge and skills needed to take the right actions for tangible results.

This week, I invested $14,000 to unlock a specific aspect of my marketing and elevate my coaching business. The goal? To double the business in the next few years.

If you're feeling stuck, frustrated, or uncertain about your progress, consider investing in yourself. The cost of inaction far outweighs the investment in knowledge, skills, and coaching. It's not about spending, it's about fast-tracking your success.

As a friend and fellow accountant, my best advice is to believe in yourself, trust in your ability to take action, and invest in a coach or program that aligns with your goals. Make 2024 your best year yet!

I've got a special offer for podcast listeners – use the code "podcast20" to join my Profitable Accountants Community at a discounted rate. Also, check out my upcoming course, Power Positioning 2.0, to learn how to generate inquiries on autopilot.

Invest in yourself, take action, and let's make 2024 a year of meaningful progress towards your goals. Join me inside the community or the mastermind program – your success story awaits!

Thanks for tuning in. Until next time, take care and make it a great day!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#143 Make 2024 Your Best Ever Year

Sat, 06 Jan 2024 05:00:00 +0100

Hey there!

Welcome back to the podcast! Can you believe it's 2024 already?

Apologies for missing last week – hope your Christmas and New Year break was fantastic.

Let's talk goals. Setting them can make a significant difference. Personally, my results soared when I started setting goals a few years ago.

Dream big. Envision your life 10 years from now. Reflect on the past year and plan for the future.

Connect emotionally with your goals. Understand the "why" behind them – it's your motivation.

Focus on 90-day cycles. Live by your calendar; it's your productivity secret.

Consider joining our Profitable Accounts Pack with code "podcast20" for a special offer. Connect with a supportive community.

This is the best time to be an accounting firm owner. Make a commitment to yourself – dream big, set goals, plan, develop good habits, and find an accountability partner or coach.

Envision where you want to be this time next year. Write down your goals, stay focused, and trust the process.

Excited for what you'll achieve! Take care, and talk to you soon. Bye for now!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#142 Do Google and Facebook Ads Work?

Sat, 23 Dec 2023 05:00:00 +0100

In this episode, I share insights on whether Google and Facebook ads work for accountants based on my recent experiences. I delve into the importance of clarity in your audience (the "who"), the value of investing in SEO, and how understanding the lifetime value of a client influences your marketing strategy.

I also provide a special offer for loyal podcast listeners – use the code "podcast20" to access an exclusive discount for my upcoming Power Positioning 2.0 course, starting in February 2024. Don't miss this opportunity to boost your marketing skills and make 2024 your best year yet.

For more details and to claim your discount, visit https://www.rezahooda.com/jointhepac

Thanks for tuning in, and let's make 2024 extraordinary together!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#141 How I scaled my firm to £1m in just 3 years, aged 30 with Rachel Harris

Sat, 16 Dec 2023 08:00:00 +0100

🗣️ From £0 - £1million in just 3 years!! 😮

That’s the incredible story and journey of an awesome accountant called Rachel Harris.

Rachel’s has built her firm StriveX into not only a 7 figure firm in just 3 years but also an enviable waiting list of applicants and clients wanting to join!

A truly inspiring story of determination, entrepreneurialism and self-belief.

In this podcast I've interviewed Rachel about her story and asking her questions around how she grew so fast, took on clients, recruited and built her personal brand which allows her to do some incredible stuff within the accountancy profession.

And all this, aged just 30! She’s really an inspiration 🙌 Listen to the episode to find out how she did this

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#140 What’s Working To Win New Clients

Sat, 09 Dec 2023 08:00:00 +0100

In this episode, I dived into mastering webinars, attended a mindset conference, and addressed the age-old question: How do we win new clients?

The key is differentiation and intentional action. Niche down using the PPPV formula: Profit, Passion, and Value. Consistently create content that addresses your audience's concerns.

Here's a link to my GoProposal session recording

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#139 How I Get 100% Of Our Tax Returns Done By 31 October With Nicola Sorrell

Sat, 02 Dec 2023 08:00:00 +0100

How this accountant gets 100% of tax returns DONE by 31 October 😮

Impossible?

Nope…

Our guest for our podcast session has done just that..

And it’s not an anomaly either

For the last 4 years, Nicola Sorrell and her team at Effective Accounting have been getting all their tax returns done sooner and sooner

You must be thinking - how on EARTH does she do it??! 🤷‍♂️

She has shared tips in this podcast, sit back and listen to the whole episode

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#138 How I Recruited Someone In 48 Hours

Sat, 25 Nov 2023 08:00:00 +0100

In this episode, I spill the details on a recent mastermind day in London, rubbing shoulders with successful individuals from diverse industries. The insights shared were nothing short of phenomenal, emphasizing the power of investing in personal development.

I also share a rapid-fire story about recruiting someone in just 48 hours using the online jobs platform. Whether you're considering offshoring or looking to enhance your team, this episode provides insights into crafting effective job posts, utilizing apply points, and conducting background checks.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

#137 How I Doubled My Revenue To £1.4m In Just 2 Years With Tej Gill

Sat, 18 Nov 2023 08:00:00 +0100

🔇 How this accountant doubled his revenue to £1.4m in just two years! 😮

I’ve been fortunate working with Tej Gill over the last two years

In that period Tej has doubled his revenue to £1.4m 🤯

Tej is an avid learner and someone who takes action

It’s no surprise that he’s got such amazing results…

In this podcast I talk to Tej about his journey, what he implemented and how he got such amazing results in such a short space of time

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

#136 The Only 3 Things You Should Be Doing As The Practice Owner

Sat, 11 Nov 2023 08:00:00 +0100

In this episode I share the three key activities that will drive exponential results for your business. In this podcast, I'll guide you through the importance of hiring the right team, honing your sales skills, and creating valuable content. Discover how to attract top talent, convert prospects into high-paying clients, and build assets that generate income independently of your time. Don't miss out on this opportunity to take your accounting firm to the next level. Tune in now and start transforming your business today!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

#135 Should You Buy An Accounting Firm To Grow?

Sat, 04 Nov 2023 08:00:00 +0100

In this episode, I dive deep into the idea of buying an accounting firm to accelerate growth. You'll hear my insights on the pros and cons, and learn from my personal experience.

If you're considering this route, we'll explore important factors like client demographics, average fees, software compatibility, and team dynamics.

Are you a newbie or a seasoned practitioner? I share different perspectives based on where you stand.

Join me as we explore this exciting topic. I hope to give you the clarity you need to make the right decision for your business.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

#134 Is Networking Really Worth It To Win Business?

Sat, 28 Oct 2023 07:00:00 +0100

Join me as I delve into the world of networking in this episode. I'll share my personal experiences from my longest solo trip in Dubai where I've met more people in a week than I have in the last six months in the UK.

You'll hear about the importance of making yourself memorable in networking meetings. How can you stand out from the crowd? How do you position yourself to be remembered?

I'll shed light on the power of LinkedIn and other social platforms for online networking. You'll learn how to make connections that can yield significant business rewards.

There's also a discussion about the role of referrals and introductions in your networking strategy. Plus, hear an interesting anecdote about a member of my network who used a unique way to generate referrals.

Whether you love networking or dread it, this episode is packed with insights and practical advice to help you navigate the networking landscape effectively.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

#133 What ‘A’ Players Want - Interview With Brendan (From My Team)

Sat, 21 Oct 2023 07:00:00 +0100

In this episode of the podcast, I'm joined by my colleague, Brendan. We're here in Dubai, setting up our Capture Accounting operations. It's been a hectic few days as we navigated the bureaucratic process to obtain the necessary permits and licenses. Once we secure our Emirates ID, we'll be all set to begin property trading and expand our services to our Capture Accounting clients.

Our time in Dubai has been well spent. Brendan, who leads our Capture Accounting brand and manages most of our client relationships, and I have been meeting with key intermediaries and clients. Meeting them in person is a rare and valuable experience. Dubai's landscape, weather, and skyscrapers have left us in awe, making this business trip quite enjoyable, especially since we're here without our kids.

In today's episode, I've decided to deviate from our usual content and bring Brendan onto the podcast. We've just wrapped up some meetings, and I thought it would be a great opportunity to ask Brendan about his journey with our team, his role, and his experiences. I believe his insights can offer valuable lessons for others in the accounting field.

Brendan shares his reasons for leaving his previous employer, focusing on workload and a lack of training and support within the team. He emphasizes the importance of client relationships, and how a client-centered focus led him to our team. Brendan also discusses how our results-based approach, which doesn't fixate on hours and timesheets, allows for greater flexibility and productivity. He appreciates the freedom to work when and where he's most productive.

We delve into the benefits of specialization, as Brendan has played a pivotal role in growing our Capture Accounting brand, focusing on serving creators and influencers. This specialization has allowed us to streamline processes and develop a deep knowledge of the industry.

Brendan also highlights the significance of trust and appreciation within a team. Trusting your colleagues and showing appreciation for their work are key factors for job satisfaction and building strong, motivated teams.

Throughout the episode, Brendan's insights provide a unique perspective on the journey of building a successful accounting practice with a client-centered approach, specialization, and a supportive team.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

#132 Why You Need To Overcome Your Fear Of Public Speaking

Sat, 14 Oct 2023 07:00:00 +0100

Are you someone who wants to overcome your fear of public speaking? In this episode, I share my personal journey and how conquering this fear can transform your results. Join me as I discuss the impact of public speaking on your perceived value, generating inquiries, and driving new business. Discover the power of speaking engagements, seminars, webinars, and podcast appearances. Don't let fear hold you back from unlocking your full potential. Tune in now and start your journey to becoming a confident public speaker.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here

#131 Compliance Is Your Superpower

Sat, 07 Oct 2023 07:00:00 +0100

In this episode, I share my thoughts on the power of compliance and why it is essential for your success. Join me as I discuss various topics, including evaluating user feedback, user research methods, and understanding user needs. I also provide insights on how to maximize the value of compliance work and build a profitable practice.

In the episode, I talk about my recent experiences, including recording in a different location due to technical challenges. I also share exciting news about my upcoming trip to Dubai to set up Capture Accounting and expand our services to creators and influencers. Additionally, I discuss the importance of mindset, understanding your value, and effective pricing strategies for compliance services.

Tune in to discover how compliance can be your superpower and how it can contribute to the growth and success of your accounting firm. Don't miss out on valuable insights and actionable tips that can help you thrive in the industry. Join me on this episode and harness the power of compliance!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#130 What Is The Right Structure For My Firm?

Sat, 30 Sep 2023 07:00:00 +0100

As I start my day, I share snippets of my daily life, including managing house renovations and planning a trip to Dubai. Then, I discuss my upcoming speaking engagements for Quickbooks' Get Connected event.

Moving on to the main topic, I delve into the question of what is the best structure for your firm. I emphasize the importance of having client managers who serve as the main point of contact for clients. These managers should possess strong interpersonal skills and be able to handle client relationships effectively.

I also touch on the concept of a year-end team, consisting of individuals with expertise in handling complex tax planning and year-end accounts. Additionally, I highlight the significance of assigning responsibilities based on individual skill sets and experience.

Ultimately, there is no one-size-fits-all solution when it comes to determining the right structure for your firm. It depends on the type of work you undertake, the level of complexity involved, and the technical expertise required.

Finally, I stress the importance of giving clients a home within your firm, ensuring that they have a dedicated point of contact for all their needs. By establishing this structure and providing exceptional client service, your firm will thrive and grow.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#129 Exactly How Much Should I Charge?

Sat, 23 Sep 2023 07:00:00 +0100

In this episode, we talk about pricing and how much you should charge for your services. I share my own experience and insights on determining the right price for your clients. We discuss the value you provide and how to convey it effectively. Whether you're an accountant or in any service-based profession, this episode will help you understand the factors to consider when setting your prices.

We explore the concept of value and how it differs from costs. I explain the importance of understanding your client's perspective and finding a price that represents value for money. Pricing is not a one-size-fits-all approach, and I guide you through the process of testing and adjusting your prices to maximize your revenue.

I share my journey of transitioning to fixed pricing and the benefits it brings. We discuss the significance of quoting monthly fees and the value of being accessible to your clients throughout the year. I emphasize the importance of pricing based on the value you deliver, including your expertise, thinking time, and acting as a client's agent with tax authorities.

If you're wondering how to price your services or looking to increase your prices, this episode provides practical tips and strategies. Join me as we delve into the world of pricing and discover how to charge what you're worth. Tune in now and take your pricing game to the next level!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#128 How I Spend 40 Hours A Month Learning (And Which Podcasts I Listen To)

Sat, 16 Sep 2023 07:00:00 +0100

Hey there, it's me. In this podcast, I share my experience of spending 40 hours a month on self-education and which podcasts I listen to. I talk about how investing in my own education has helped me launch and scale my businesses, manage my family life, and still have time for myself.

In the transcript, you'll hear about my routine of reading books, listening to podcasts, attending courses, and learning from others. I also share some of the podcasts I listen to regularly, including those on marketing, entrepreneurship, and self-management.

If you're looking to improve your skills, grow your business, or just learn something new, this podcast is for you. Tune in to discover how investing in your own education can pay off in the long run.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#127 Xero or QuickBooks (Plus My Weekly Roundup)

Sat, 09 Sep 2023 07:00:00 +0100

Hey there, it's me. In this episode, I talk about my weekly roundup, including the challenges of back-to-school week with four kids in four different schools. I also discuss attending a lunch with Zero and my upcoming speaking engagements with Quickbooks' Get Connected events.

Then, I dive into the hot debate of Zero vs. Quickbooks, sharing my perspective as a software-agnostic accountant. I explain how our practice uses a mix of both software and caution against becoming too evangelical about one particular software.

Finally, I wrap up with a reminder to keep an open mind about software and to focus on making your life easier and covering the cost of subscriptions within your monthly fees. Thanks for listening!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#126 The Secret To Closing A Sale

Sat, 02 Sep 2023 07:00:00 +0100

Hey there,

In this episode, I share my tips and techniques for closing a sale. I discuss how to get in front of the right people, run effective sales meetings, and position yourself as a guide who can help prospects achieve their desired outcomes.

As usual, I share some personal anecdotes, including my recent coaching session with a team member and my experience talking to a content creator who is interested in our services.

I also offer some practical advice, such as using profiling techniques to identify good prospects, asking the right questions to uncover pain points and desired outcomes, and giving pricing information in person.

So if you're looking to improve your sales skills, this episode is for you. Tune in to learn the secrets to closing a sale and take your business to the next level.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#125 You’re Not Responsible For The Work, You’re Responsible For The….

Sat, 26 Aug 2023 07:00:00 +0100

In this episode, I share a personal update on my cancelled Bali trip due to my daughter's illness. Despite the setback, I discuss the importance of being able to drop everything and be there for family when needed, all while keeping my businesses running smoothly.

Next, I dive into the topic of leadership and the quote "You're not responsible for the work, you're responsible for the people who are responsible for the work." I share insights from my recent coaching session with a team member and how I used recordings of his sales calls to provide valuable feedback.

If you're struggling with converting prospects or managing a team, this episode is for you. I share actionable tips and techniques on how to effectively train and manage your team, and how to have productive conversations with prospects to convert them into clients.

As always, I appreciate your feedback and support, and would love to hear from you. Drop me a line on LinkedIn and let me know what you think of the episode.

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#124 What Software We Use In The Practice

Sat, 19 Aug 2023 07:00:00 +0100

🎙️ In this episode, I talk about the different software systems that we use in our practice to manage our workflow, client data, and knowledge hub. I break down the three areas of our firm (factory, office, and brains) and explain the importance of having systems in all three areas.

🔍 In the factory, we use Glide to manage our workflow, including deadlines, job stages, and quality control. In the office, we use TaxCalc for our CRM and Virtual Cabinet for document management and client correspondence. We also use Signable, integrated within TaxCalc, for electronic signatures. For our knowledge hub, we use Notion to create a database of all our process notes, tutorials, and useful links that help us work smarter and more efficiently.

👨‍💼 Throughout the episode, I stress the importance of having a knowledge hub to capture and share intellectual capital between team members in the most efficient way possible. I encourage you to build out your own knowledge hub to improve your team's efficiency and profitability.

👍 If you found this episode helpful, please leave a rating and review on your favorite podcast platform. Thank you for listening!

----------

If you’ve enjoyed my podcasts, here’s how you can get more value from me:

Free stuff

Get a free copy of my book The Four Pillars from here

Watch a short 8 min video on how you can win new clients whilst you sleep here

Join 1200+ accountants owners in the Profitable Accountant Free Facebook group

My inner-circle

For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me

#123 Why I Don’t Hire Trainees Anymore

Sat, 12 Aug 2023 07:00:00 +0100

In this episode, I discuss why I no longer hire trainees in my accounting practice. I share my personal experiences and thoughts on the alternatives available to small firms, including outsourcing and offshoring. I explain the challenges and risks involved in training inexperienced employees and why it's often better to recruit people with some years of experience under their belt. I also highlight the benefits of hiring offshore employees, such as cost savings and the availability of experienced candidates. If you're a small accounting firm owner, this episode will give you insight into the pros and cons of hiring trainees and alternative hiring strategies to consider.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#122 How Do I Know How Much Work To Give My Team?

Sat, 05 Aug 2023 07:00:00 +0100

Join me as I discuss how to allocate work to your team members in your accounting firm. I'll share insights on building a team, retaining high performers, and creating a culture of high performance. Learn how to delegate responsibilities, allocate work, and manage client portfolios for maximum efficiency and profitability. Plus, find out how to position your firm for success and build a business that can run without you. Don't miss this valuable episode!

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#121 Things I DON’T Do In My Practice

Sat, 29 Jul 2023 07:00:00 +0100

Hi there! In this episode, I'm sharing with you some of the things I don't do in my practice that might help you determine what to eliminate from your plate. As practice owners, we often do things the way they've always been done, but there might be ways to streamline and free up your time. I hope this episode gives you some ideas.

I start by discussing the technical work I don't do, including preparing tax returns, accounts, and bookkeeping. I also don't review work anymore, as I trust my team to handle it.

Client contact is another area I don't do anymore. I don't have any client meetings or even client emails or calls. Instead, I've passed off client relationships to my client managers, who handle the bulk of client communication.

I also don't handle any administration, AML work, risk assessments, or employee and client onboarding. Instead, I focus on marketing and driving inquiries into the business. I handle the high-level strategy and direction of our marketing efforts and work with agencies to deploy tactics.

If you're interested in learning more about what I don't do in my practice, give this episode a listen. It might inspire you to reevaluate what's on your plate and delegate more effectively.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#120 Should You Outsource Or Offshore?

Sat, 22 Jul 2023 07:00:00 +0100

Hey there! In this episode, I talk about offshoring and outsourcing. These are great options to manage operations throughout your firm, especially if you're struggling to find and retain good talent.

Outsourcing involves engaging an outsourcing outfit, normally a company based overseas, to outsource some of your work to. This is great for things like payroll or year-end accounts, where you need some extra help.

Offshoring, on the other hand, involves engaging an employee or team member who sits offshore, away from your shores. They become part of your team and work under your direct supervision and control.

I share my personal experiences of using both outsourcing and offshoring, as well as stories and experiences from others. I also discuss the difference between outsourcing and offshoring, and how to find talent directly and through an agency.

If you're struggling to find good talent, I highly recommend checking out offshoring and outsourcing options. It's becoming harder than ever to recruit in the UK and these options can be a great way to manage your operations effectively.

Listen in to learn more about my experiences and tips for making offshoring or outsourcing work for you.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#119 Growing By Acquisition To 18 People In 3.5 Years With Julie Wilkinson

Sat, 15 Jul 2023 07:00:00 +0100

From start-up to 18 people and on track to hit £1million after just 3 years! 🤯

That’s the incredible story of julie Wilkinson of Wilkinson Accounting Solutions.

In this episode i’ll be speaking to Julie on:

how she managed to get such phenomenal growth in such a short space of time
how she grew by acquisition and continues to do so with her aim of building a £5m in the next 5 years before exiting 🚀
how she manages a completely virtual team of 18 people including 7 in-house CFO’s
how she wins high value fees with a focus on management accounting and M&A activity
how she fits all the above in together an active lifestyle and taking out several weeks a year from the practice!

Listen to this episode and get tangible takeaways that you can implement in your practice and life to get results 👌

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#118 PAC Members LIVE Event - Debrief

Sat, 08 Jul 2023 07:00:00 +0100

Welcome to my debrief of the PAC members LIVE event! During the event, we discussed various topics related to user research and how to effectively evaluate user feedback. We also compiled a document containing different user research methods.

One of the key takeaways from the event was the importance of understanding user needs. We talked about how to design and implement projects that address those needs and how to analyze data and interpret results to inform future decision-making.

I was particularly excited about the session on winning new clients. We had a panel of practice owners share their experiences and insights on how they were able to attract new business. It was great to hear about the successes they had using the power positioning course and how they were able to find their niche.

We also talked about pricing and re-pricing strategies for existing clients. This is an area where many accountants struggle, but we heard from members who had gone through the process and increased their revenue by £80,000 to £100,000 using the gap analysis approach.

Finally, we discussed how to attract and retain the best talent for our teams. This session was particularly valuable for me, as a practice owner, and I appreciated hearing from other members who had successfully scaled their businesses and shared their experiences on how to structure their teams.

Overall, it was a fantastic event that provided a lot of value and inspiration for me and other members. I'm looking forward to implementing some of the strategies and techniques I learned and can't wait for the next event!

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#117 Timesheets Are Not Giving You The Information You Think

Sat, 01 Jul 2023 07:00:00 +0100

In this episode, I discuss why time sheets aren't giving you the information you think they are. I share my journey of using time sheets and how I eventually got rid of them. I explain the three reasons why people use time sheets and why they're a lousy measure for pricing and profitability. Instead, I suggest focusing on the value you create for clients and maximizing what you get at the top end. I also share how to hold your employees accountable to work, and how to attract and retain the highest performers in your team. Tune in to learn more about the problems with time sheets and how to move towards an environment where only results matter.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#116 Productise Your Solutions And Lead With The Problem

Sat, 24 Jun 2023 07:00:00 +0100

In this podcast episode, you will learn about the importance of leading with the problem and productizing your solutions. The speaker discusses real-life scenarios and demonstrates how to identify and address the pain points of potential clients. You will also learn how to present your solutions in a way that resonates with your target audience and encourages engagement. If you're looking for effective marketing strategies for your business, this podcast is a must-listen.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#115 Be Proactive - Or Risk Losing Your Best Clients

Sat, 17 Jun 2023 07:00:00 +0100

Join a conversation about proactive client management, where I talk about how to become a trusted advisor to your clients. In this episode, I talk about the importance of being proactive, building a network of experts, and identifying the right clients to serve. I also share insights from recent prospect calls. Listen now to learn how to take your accounting firm to the next level

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#114 Struggling With Overwhelm? Try This..

Sat, 10 Jun 2023 07:00:00 +0100

Are you feeling overwhelmed and stressed out by your workload? In this episode, we discuss how to manage your time and prioritize your tasks to be more productive and less stressed. We share tips on how to use the 80/20 rule, learn to say no, and live life by your calendar. Plus, we reveal the most powerful lever in the profit equation and how to use it to work less, earn more, and enjoy life more. If you're ready to take control of your time and your practice, this episode is for you.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#113 How To Get More Referrals

Sat, 03 Jun 2023 07:00:00 +0100

In this episode, you'll hear some quick tips on how to get more referrals for your business. We'll cover why referrals are important, how to ask for them in a systemized way, and how to build up your network of intermediaries online. You'll also hear some real-life examples of how these strategies have worked for other professionals. If you're looking to generate more business for your firm, this episode is for you. Don't forget to grab a copy of the Four Pillars if you haven't already. You'll find a link in the description below.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#112 How We Run Our Weekly Team Meeting

Sat, 27 May 2023 07:00:00 +0100

Join me as a describe how we run a weekly team meeting in my accounting firm. Learn tips for making meetings efficient and effective, including the importance of knowledge sharing, building relationships with team members, and tracking key metrics.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#111 NEW Podcast Name! Accountex Talk Summary + Book Launch

Sat, 20 May 2023 08:00:00 +0100

Welcome to the latest episode of the Profitable Accountant Podcast! In this episode, Reza Hooda shares his experience at the Accountex conference and book launch. He talks about how the stars aligned for him to launch his new book and do a book signing at the conference. Reza also shares the importance of understanding your target audience, getting clear on who you serve, and increasing your perceived value to charge higher fees.

He discusses how rebranding his podcast to "The Profitable Accountant" and niching down into a particular sector or activity can make marketing easier and more effective. Reza also emphasizes the opportunity to take on the full finance function and reframe bookkeeping as a virtual finance office or a full finance function handling.

Listen in to learn more about how to build an accounting firm to win clients, charge higher fees, and outperform the competition even in harsh economic climates. Don't forget to follow the podcast and drop Reza a line on social media to let him know your thoughts!

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#110 How To Increase Your Perceived Value

Sat, 06 May 2023 08:00:00 +0100

Join me in this episode as I discuss the three phases of your customer's journey and how to deliver a wow experience in each.

Learn how to increase the perceived value of your services and ultimately drive up the price you can charge.

I share tips on what to do in the prospecting phase, such as specializing in a niche and offering valuable content.

I also discuss the importance of the meeting phase, where you can position yourself as a problem solver, and the onboarding phase, where you can offer touchpoints to maintain a high perception of value.

Listen now to learn how to increase your value in the eyes of your clients.

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#109 Why You Need To Write A Book (It’s Easier Than You Think)

Sat, 29 Apr 2023 06:47:00 +0100

Are you thinking about writing a book but don't know where to start?

In this podcast, you'll learn how easy it is to write and publish a book, even if you're not a professional writer.

I share my experience of writing my first ebook and how it helped me elevate my credibility and authority in my field.

I discussed the importance of leading with value, not waiting for perfection, and using tools like AI to help you overcome writer's block.

I also talk about the impact a book can have on your marketing efforts, including using it as a lead magnet and repurposing the content for social media and blog posts.

If you're ready to take your business to the next level, writing a book might just be the thing you need to set yourself apart from the competition.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#108 Hitting £1m+ turnover with just 5 people with Tej Gill

Sat, 22 Apr 2023 07:00:00 +0100

Welcome to this episode where we delve into the story of Tej Gill, a PAC Mastermind member and successful Accountrepreneur who managed to hit over £1m in revenue with just five people, all while working fewer hours!

Tej took over a traditional practice and transformed its results in just a few years, including growing from £650k to over £1m in just over 12 months.

In this episode, you'll hear exactly how Tej achieved this incredible growth and what he did to make it happen.

We'll also dive into what a £1million firm can look like and give you a chance to join the conversation and ask Tej any questions you might have to help you on your own journey and inspire you as to what's possible.

Don't miss out on this incredible episode!

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#107 How Reza Built a Profitable Accounting Business That Runs on 15 Hours a Week -GoProposal

Sat, 15 Apr 2023 07:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#105 How I Run My Firm On 4 Hours A Week And Make Over $500k In Profit With Scott Scarano

Sun, 09 Apr 2023 08:00:00 +0100

How I run my firm on a 4 hours a week and make over $500k in net profit!

That’s what guest talks about in this episode.

My man Scott Scarano has transformed his firm in recent years

He’s got it to run without him so he can spend more time doing his podcast and rapping!

Listen to this episode so you can hear Scott’s journey and as always take away some tangible takeaways for you to implement

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#106 Winning Clients Even In Recessionary Times

Sun, 02 Apr 2023 00:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#104 Systems: The Brains, the Factory & the Office

Sat, 25 Mar 2023 08:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#103 How I Grew to $1million in Revenue in just 18m with Shanita Jones CPA

Sat, 18 Mar 2023 08:00:00 +0100

From $0 to $1million in 18m!

That’s the story of Shanita Jones who’s the guest on my Accountants Live show

I spoke to Shanita about how she managed to get such awesome growth in such a short space of time

Although she’s based in the USA the techniques she’s adopted to generate enquiries and clients will apply to you too

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#102 The Fear Of Repricing And How To Overcome It

Sat, 11 Mar 2023 08:00:00 +0100

Hey there, it's time for a new episode of my podcast! In this episode, I talk about the fear of repricing and how to overcome it.

Do you ever feel like you should increase your prices, but you're afraid of losing clients or getting into uncomfortable conversations? You're not alone. We all have a deep-seated fear of rejection, and it's holding us back from making more profit.

In this podcast, I explain the origin of this fear and how to develop immunity against it. I also share a three-step pricing framework to help you stop worrying and start preparing for those important conversations with clients.

If you want to learn how to increase your prices and generate more profit, this episode is for you. Tune in now and take the first step towards overcoming your fear of repricing.

And if you're not a podcast listener, don't worry! You can [click here] to opt out of podcast emails and keep your inbox focused on the weekly value content you receive.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#101 What Really Makes You Profitable (Hint: It’s Not Timesheets)

Sat, 04 Mar 2023 08:00:00 +0100

Hey there! In this episode, I talk about what really makes you profitable. Hint: it's not timesheets.

We discuss why relying on timesheets can be problematic, and how focusing on inputs rather than outputs can lead to inefficiency. Instead, we explore how maximizing revenue and minimizing costs can help drive profitability.

I dive into the importance of positioning and pricing to attract the right clients and charge the right fees. We also explore how to minimize costs by being selective about the clients you take on and by leveraging intellectual capital within your team.

Ultimately, we discuss how understanding employee motivation and harnessing individual strengths can help you get the best out of your team, and in turn, make them more productive and engaged.

Listen now to learn how to reframe your thinking and drive profitability in your practice.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#100 From £0 - £500k in 18m with Stuart Hurst

Sat, 25 Feb 2023 08:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#99 3 Things To Boost Your Productivity

Mon, 20 Feb 2023 13:30:00 +0100

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it.

Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the use of software are like having extra team members. So, for me, I never see spending money on software as a cost, but rather an investment.

In this episode, I'll go through the top three paid apps that I use regularly. These apps have helped me save time and money, and I'm excited to share them with you. They're not accountancy specific, but I consider them supportive apps that are well worth the investment.

Now, you might think that spending money on software is unnecessary, but the potential upside and benefit can be significant. I want to help you see the value in these apps and how they can help you be more productive and efficient.

So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life!

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#98 Using Routing Forms In Calendly To Get Rid Of Time Wasters

Sat, 11 Feb 2023 08:00:00 +0100

In this episode, we're going to talk about a topic that can save you a lot of time and headaches: routing forms in Calendly.

Do you ever find yourself getting bombarded with requests that are irrelevant or time-wasting? Or struggle to manage scheduling appointments efficiently?

Well, in this podcast, we'll explore how routing forms in Calendly can help you get rid of those time-wasters and streamline your appointment scheduling process.

By the end of this episode, you'll learn how to create routing forms that ensure your meetings are only booked with the right people, at the right time.

You'll discover how to customize questions, set up notifications, and use conditional logic to guide people to the appropriate meeting types.

So, if you're tired of wasting time on meetings that don't matter, or you want to optimize your appointment scheduling process, then this episode is for you.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#97 The Value Iceberg - and pricing

Sat, 04 Feb 2023 08:00:00 +0100

Studies show that ninety percent of an iceberg is below the waterline while ten percent of it remains above the waterline.

I liken an iceberg to the total value your prospects get from your services.

The ninety percent of the iceberg below is akin to the actual value your prospects would get from working with you while the ten percent is the perceived value they can see, feel, and believe they will get from working with you.

How much you can charge for your services is first tied to the perceived value (the tip of the iceberg) they can see and feel.

So if your prospects can’t perceive enough value from working with you, they won’t agree to be charged a higher price, but if they can see it, they will agree with the price.

Are you curious about the relationship between value and price?

Do you want to learn how pricing strategies can impact your prospect’s buying decisions?

Then you won't want to miss this episode!

In this episode, we dive into the factors that determine the value of products and services, and how pricing captures a share of that value.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#96 3 Paid Apps I Can’t Do Without

Sat, 28 Jan 2023 08:00:00 +0100

So, make sure to tune in to hear about these apps and how they've helped me. You never know, you might discover an app that you've never heard of before that can change your life!

#95 Is It Worth Going To Accounting Conferences?

Sat, 21 Jan 2023 08:00:00 +0100

So, what do you do when you hear about or get invited to an accounting conference?

Do you attend? Or do you discard it as not valuable?

I’ve been attending accounting conferences for some time now and have gotten quite an amount of value from it that has benefited me and what I do.

Join me in this episode as I explore the value of attending accounting conferences. Are they worth the time and money investment?

Find out if it’s worth making the trip in this episode.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#94 The Big Opportunity To 10x Fees - Even In A Recession!

Sat, 14 Jan 2023 08:00:00 +0100

Have you seen the news around lately?

There’s doom and gloom everywhere. We’ve got the highest inflation on record in living memory, fuel prices at an all-time high, interest rates rising, government debts at record levels, and taxes going up.

Things are getting worse right before our very eyes.

But amidst it all, is a great opportunity for practice owners to 10X their fees, to expand, and to build a practice of their dreams.

In this episode, I’m going to share with you why this impending doom is actually a blessing in disguise for accounting firm owners, and how to take advantage of the situation.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#93 How To Make Sure You Hit Your Goals This Year

Sat, 07 Jan 2023 08:00:00 +0100

How do we make the year 2023 our best year ever? What do we do to set ourselves up for success?

And I’m not talking about setting resolutions that you’re probably going to have forgotten by the end of February.

I’m talking about setting clear goals and being intentional about what you want to achieve and how you want to look and feel by the end of the year.

In this episode, I’m going to share with you how to set goals and achieve them.

You’re going to learn the big secret behind achieving goals and how you can have your goals pull you towards them instead of leaving you depressed for failing.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#92 From £0 - £500k In 5 Years From A Niche Brand - Stephen Pell

Sat, 31 Dec 2022 00:00:00 +0100

#91 How To Get Inside The Head Of Your Ideal Client

Sat, 24 Dec 2022 08:00:00 +0100

Do you want to connect with your ideal clients on a DEEPER level? Do you want to have them bring out their wallets to get what you offer?

Then you need to get inside their heads.

You need to understand their feelings, problems, and desires so that you can best position yourself as the solution they are looking for.

In this episode, I’m going to share with you what I do to get inside my ideal clients’ heads and become the person they run to for help.

In fact, I’m even using one of the strategies right now on you!

Listen to find out which one.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#90 Work Isn’t A Place You Go, It’s Something You DO

Sat, 10 Dec 2022 08:00:00 +0100

Many people are still of the mindset that unless you are seen working in the office then you’re not really working at all.

I get a lot of people asking me whether I even work at all because I seem to spend most of my time outside the office.

I think that is ridiculous. Work isn’t a place you go, it’s something you do. Many people can’t fathom how possible that is because they don’t know how to make it work for themselves.

This is why in today’s episode, I’m going to reveal the secret to building a firm that allows you to work wherever you please, when you please.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#89 How To Build A Second Brain

Sat, 03 Dec 2022 08:00:00 +0100

Often most people think you need to put in more hours to get more work done. But they are wrong. Because it’s not about working more hours, it’s about optimizing the output and the work you get done in those hours.

And to do that you need a second brain. A place where you can store information and retrieve it easily. A second brain will help you be more efficient in your work, and allow you to get more done within your usual working hours or save that extra time for other important things.

In this episode, I will share with you exactly why you need a second brain and the immense benefits it adds to your productivity.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#88 I Lost A £15,000 A Year Client

Sat, 26 Nov 2022 08:00:00 +0100

It’s easy to think that because of the many consistent wins shared on social media that highly successful accounting firms don’t lose clients or experience losses.

Well, you’d be wrong. No firm is perfect no matter how successful they are. And there is always more room for improvement.

In this episode, I’m going to share with you how I lost a £15,000 client.

I will share with you both the learnings and the takeaways, so you get an insight into the kind of clients to go after and the best way to retain clients.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#87 Build A Workplace Culture Like Netflix

Sat, 19 Nov 2022 08:00:00 +0100

Netflix, one of the most valuable businesses in the world, has an interesting workplace culture that fully satisfies its employees and compels their loyalty in a positive way that leads to high performance.

What are they doing right? And what can we learn from them and incorporate into our own businesses?

In this episode, I’m going to be sharing with you Netflix’s workplace culture principles that I learnt from its founder, Reed Hastings.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#86 Managing 1600 clients, 19 people aged just 30 with Eriona Bajrakutaj

Sat, 12 Nov 2022 08:00:00 +0100

Think you have a lot to handle in your firm? Think again 😆

In this episode I spoke to Eriona Bajrakutaj who runs Majors Accounts.

She’s ultimately responsible for 1,600 clients and 19 team members whilst aged just 30 🤯

Eriona spoke about her journey to taking over the practice and transitioning a very traditional practice into a dynamic modern practice

And how the firm used to actually have 2000 clients (!!) and Eriona underwent a process where 20% of the client base had to go when changes were brought in

If you’re thinking you have clients that are hard to change or are worried about losing clients if you put their fees up then this will be a good episode for you! 😄

#85 Practical Steps To Delegate More And Free Up Your Time

Sat, 05 Nov 2022 08:00:00 +0100

If you struggle to grow your firm beyond where you were years ago, then it could be that you don’t have a slick system in place. You’re probably preventing growth in your firm by handling tasks you shouldn’t be handling.

As a business owner, your time is better spent working on the business, in casting the vision, building processes, and ensuring everything work smoothly.

You are not to be the technician involved in handling every single activity.

In this episode, I’m going to show you how to separate yourself from the business by creating processes that allow tasks to get done effectively and free up time for you in the process.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#84 Creating A Slick Sales And Onboarding System

Sat, 29 Oct 2022 07:00:00 +0100

Have you ever been turned down by a potential client after a sales meeting because you were slow in getting back to them? Or because they were not clear on how you were going to help them get results?

Well, that’s because you don’t have a slick sales and onboarding system in place to make things efficient and do the heavy lifting for you.

In this episode, I’m going to share with you my sales and onboarding system, and also show you how I use it to impress clients and increase my perceived value.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#83 How Tom Doubled Fees For An Existing Client To £2700 A Month!

Sat, 22 Oct 2022 07:00:00 +0100

Do you know the reason why you are still stuck facing the same problems in your accounting firm year after year?

It’s because you don’t know what is possible. What if you take the time to see how others, who have gone through the same problem you have, overcame these problems?

Wouldn’t that give you a fresh perspective on how to handle the problem better?

In this episode, I’ll share with you one of the successes I had with my mentoring client, Tom. You are going to learn about his struggles and how we got over them, as well as the results we got in the process.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#82 The 3 Fundamental Systems Every Firm Should Have

Sat, 15 Oct 2022 07:00:00 +0100

If you find that you’re always overwhelmed with the amount of work in your firm, you’re constantly putting out fires, and having to be actively involved before anything gets done in your firm, then it’s most likely that you’re suffering from a poor system.

In this episode, you’re going to discover the 3 fundamental systems you absolutely must have if you want to run a successful accounting firm.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#81 From $200K Timesheet Revenue to $2M Recurring Revenue with Harvee Pene

Sat, 08 Oct 2022 07:00:00 +0100

If you’re looking to generate More Income, More Impact and More Inbound Opportunities you’ll want to hear the inspiring story of our next guest Harvee Pene.

He is an Australian Accountant, 2x TEDx Speaker and best-selling author of ‘The STANDOUT Accounting Firm’, ‘Accountants Be 1% Better’ and ‘GET LEADS: 6 steps to more leads, more fun and a more lucrative Accounting Firm.’

In this episode Harvee talked about how he bought a standard accountancy practice and transformed it into ‘Inspire - Life Changing Accountants’, twice recognised as one of the “Top 100 Companies in Australia”.

Although going from Standard to Standout resulted in a 10x increase in Revenue (for which he has a 9 step process) he says the highlights he’ll share are -

Making an extra $2,500 / week by going from giving away advice to giving guarantees.
Moving from $1,800 to $9,000 / client / year by becoming known for R.E.S.U.L.T.S instead of Red-Tape.
Giving 10 Million Days of access to Food, Water, Health and Sanitation to Families in need to help End Poverty by 2030.

“All because”, Harvee said in a recent conversation with me, “we went from being Accountants to Authors.”

Listen to this episode to find out more

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#80 How Improving Client Experience Can Make You Millions

Sat, 01 Oct 2022 07:00:00 +0100

Most of the time we accounting firm owners spend the majority of our time trying to win new business, trying to get that lead, and convert that prospect… that we completely forget to take good care of our existing clients.

And this could be dangerous to us because we are ignoring the lifetime value of that client by doing so.

Improving the experience of your existing clients is very important and it could lead to more opportunities for you in the future if you do it right.

In this episode, you’re going to learn why improving client experience is extremely important and how to create those ‘WOW’ experiences that make clients stay with you for a long time.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#79 How Much Profit Should I Be Making?

Sat, 24 Sep 2022 07:00:00 +0100

Many accounting firm owners spend much time trying to figure out how much profit they should be making in a month or a year and very little time understanding the factors that drive-up profitability itself.

The truth is, there is no set amount of profit you should be making.

So the better question is … ‘What are the drivers of profitability?’

This is what I will be addressing in this episode. You’re going to learn the key factors that drive-up profitability in your firm.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#78 Why You Need To Include Unlimited Telephone And Email Support

Sat, 17 Sep 2022 07:00:00 +0100

Clients don’t pay to spend time with you – they pay for access to you, and the ability to call you when they have a problem. If you put barriers to that by charging them every time you spend solving their problems then, they won’t call you anymore and instead call your competitors.

But offering unlimited telephone & e-mail support looks burdensome. How do you rationalize giving clients such support? How do you strike that perfect balance where you both benefit from it?

There are 2 ways to do that.

In this episode, you’ll learn what they are and why applying them would make unlimited telephone & email support a really valuable service for your firm.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#77 Becoming an Award Winner with Pamela Phillips

Sat, 10 Sep 2022 07:00:00 +0100

🗣️ Ever wondered what it takes to become an ‘award winning’ firm?

Listen yo this episode with Pamela Phillips of de jong Phillips - a MULTI award winning practice ⭐

As well as recently winning Xero small firm of the year award for 2022, Pamela and her team also won the Accounting Excellence award for the same category back in 2020.

Not only that but Pamela actually lives in Germany and runs her firm remotely with a team of 10 based in the UK

I spoke to Pamela around how they achieve 30%-40% growth year on year and manage to achieve average fees of £10,000+

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#76 From £0 - £1million in less than 3 years With Ben Sztejka

Sat, 03 Sep 2022 07:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#75 Which Pricing Software Is Best

Sat, 27 Aug 2022 07:00:00 +0100

Do you use pricing software in your accounting firm? What pricing software is out there? And which one is the best one to use?

For someone who has been running his firm since as far back as 2008 when most of the things we had to do were done manually, I appreciate the existence of these pricing software and I’ve come across a number of good ones in the past.

In this episode, I’m gonna share why using pricing software is a good idea, and also some of the good ones I know (including the best one out there).

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#74 Do Performance Related Bonuses Work?

Sat, 20 Aug 2022 08:03:00 +0100

How do you motivate your employees to do better work? Do you give them performance-related bonuses? And does that work?

From my years of study on the subject and dealing with employees, I have found that giving performance-related bonuses does NOT work – and that knowledge workers aren’t really driven by money but by certain other factors.

In this episode, I’m going to share my beliefs on this and also let you know the downside of giving performance-related bonuses.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#73 The Best Books I’ve Read

Sat, 13 Aug 2022 07:00:00 +0100

The best investment I ever made was not in software, stocks, property, or crypto. The best investment I ever made was in myself. And books played a major part in that.

Books contain the years and years of experimentation, research, and findings of the author which can be condensed into our brains in a number of hours.

Books changed my life and changed my business for good.

In this episode, I’m going to be sharing with you the incredible books I read that turned things around for me. Be sure to grab a pen and paper and jot like crazy because these books would change your life too.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#72 The Roadmap To Winning Work At Higher Prices

Sat, 06 Aug 2022 07:00:00 +0100

Have you ever wondered how those other accounting firm owners consistently score new clients at higher prices while you struggle to get a measly amount every month?

I can assure you that it’s not magic or rocket science either.

It comes down to an understanding of the relationship between price and value, and how to create a premium perception of your services in the eyes of your prospects.

In this episode, I’ll explain what all that means and give you a roadmap to doing this for your firm.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#71 How To Choose Your Niche

Sat, 30 Jul 2022 07:00:00 +0100

You hear many ‘gurus’ out there emphasize the importance of choosing a niche. How it helps you boost your expertise, add more value to your target audience, and charge more.

And now, you’re considering doing the same but don’t know how to go about it.

I believe the best way to grow your practice is by saying NO to the wrong type of clients and getting clear on who you serve and how you serve them. In other words, choosing a Niche.

In this episode, you’ll learn some of the things to look out for when you go about choosing your niche.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#70 Focus On The Pain

Sat, 23 Jul 2022 07:00:00 +0100

Many accounting firm owners struggle to get clients because they do not know this simple truth.

Behind every sale is a pain that needs solving. If people are not in pain they’re not going to be interested in your solution. Your job is to uncover what that pain is and craft your messaging to address it.

In this episode, you’re going to learn why pain is essential to making a sale, how to uncover the pain your prospects are going through and how to use it to win more clients in a sales meeting.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#69 Do I Have To Do Advisory?

Tue, 19 Jul 2022 07:00:00 +0100

We hear all around these days from social media and emails from software providers wanting to sell their software that compliance is dead and that we need to be doing advisory…

But is compliance really dead, though? And do we all need to be doing advisory?

In this episode, I’m going to share my views on the subject and let you know what I’m doing to help my clients get results and also get compensated well for.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#68 Busting The Myths Of Profitability And Timesheets With Reginald Tomas Lee

Sat, 16 Jul 2022 07:00:00 +0100

🗣️ Are you using timesheets? ⌚

🗣️ Do you try and work out profitability by client?

In this episode I have someone who is going to blow your MIND 🤯 with everything you’ve ever thought true about timesheets and measuring profitability

My guest is Reginald Tomas Lee - a professor, TEDx speaker, author and consultant helping organisations make better business decisions through banishing myths around cost accounting and profitability.

He has written several books including one called Lies, Damned lies and Cost Accounting which was a real eye opener for me 👀

Be prepared to have everything you knew about cost accounting, measuring profitability and using timesheets to be completely shattered!

This is going to be a cracking podcast which will get you certainly get you thinking about how you are currently using information to manage your business

You will learn:

✅ Why cost accounting is flawed - and what we ought to be looking at instead

✅ The problem with how we look at profitability - and how it’s actually losing us money

✅ The real numbers we need to be looking at to guide our business decisions

✅ What we need to be doing to drive efficiency

#67 Have Few Rules But High Standards

Tue, 12 Jul 2022 07:00:00 +0100

One of the questions I get asked often by other practice owners is how to attract and retain talented high-performers in their practice.

In my years of running my own practice, I’ve hired and sacked a total of up to 10-15 people, and I’m going to share with you all I’ve learned in the process.

In this episode, you’ll learn the mistakes I’ve made in both hiring and retaining employees and the secret I learned to build a great working environment where the client’s interests are kept at heart.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#66 How To Get Paid For Your Initial Consultations

Sat, 09 Jul 2022 07:00:00 +0100

Have you ever given so much value on a prospect meeting before and yet they still didn’t become clients?

Unfortunately, this happens most of the time. We give so much value & time and yet have nothing to show for it. But what if there was a way to charge for initial consultations? A way to get paid upfront for the value and time we give.

In this episode, you’re going to learn my special method for charging for strategic consultations. Use this method to get paid upfront for your initial consultations.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#65 Using LinkedIn To Generate Enquiries

Tue, 05 Jul 2022 07:00:00 +0100

Getting clients and growing your business is a lot easier these days because of the many social networking platforms out there and the different opportunities it allows us to connect with our ideal clients.

In this episode, I will show you why you need to use LinkedIn (in case you’re not on it or active there) and how to use it to win new business.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#64 How To Get Started With Video To Generate More Enquiries

Sat, 02 Jul 2022 07:00:00 +0100

The one thing you can do to put yourself out there as an authority, as a credible expert to ramp up the number of inquiries you get or interested prospects that come into your email list is to make videos.

In this episode, I’ll explain the benefits of doing so and why you need to start doing it, and some practical tips on how you can do it better.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#63: The Problem With Timesheets

Tue, 28 Jun 2022 07:00:00 +0100

Do you still use timesheets in your firm? There are so many problems wrong with using a timesheet that you should be aware of.

In this episode, I’m going to be highlighting some of the major problems wrong with it and also letting you know what you should do instead.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#62: How To Stop Being A Control Freak

Sat, 25 Jun 2022 07:00:00 +0100

Do you find it hard to let go of certain tasks in your firm because you think no one can do them better than you?

Well, maybe you’re right. No one can do it better than you. But if you always feel this way and keep on handling these tasks all by yourself, you’ll always be overwhelmed with work and never have that free time to live the life you want.

What if there was a way to delegate these tasks to your team members and still get the quality results your clients want?

In this episode, you’re going to learn the art of delegation and learning to let go.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#61: Track These 4 Metrics

Tue, 21 Jun 2022 07:00:00 +0100

There are so many metrics you can track in your firm to ensure that you’re going in the right direction. But I recommend four ones in particular that will help you stay in control and keep track of growth.

In this episode, you’re going to learn what these four metrics are and how you should go about using them to get the best results possible.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#60: Do You Really Want A £1m Firm?

Sat, 18 Jun 2022 07:00:00 +0100

What does a £1m firm mean for you? And are you really sure you want to have one?

I realized some years back that what I was really after wasn’t really a £1m firm and the status that came with it, but a firm that was profitable enough to allow me the freedom to live the life I want.

And the key to making this happen is to focus on profitability and sustained manageable growth.

In this episode, you’re going to learn exactly what this means and how focusing on this will allow you to live the life you want.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#59: What I Would Do Differently If I Started Again Part 2

Tue, 14 Jun 2022 07:00:00 +0100

What would I do differently if I were to start all over again? Well, one thing is for certain, now that I know what I know I won’t make all the mistakes I made while trying to run my firm in its earlier days.

I’d make smarter decisions, work with the right kind of clients, and put more effort into the right things that actually move my firm forward.

This podcast episode continues from the previous episode to give an additional list of things I would do differently if I started all over again.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#58: What I Would Do Differently If I Started Again

Tue, 07 Jun 2022 07:00:00 +0100

It is a lot easier now to grow your accountancy practice. In fact, it’s much easier than it has ever been! And this is largely due to the changing buyer behaviour resulting from the pandemic.

People have become very comfortable with sending things electronically, and how people find their accountants have changed.

If I were to start all over again building my accountancy firm from the scratch there are some things I’d do differently now to grow faster.

In this episode, you’re going to learn what those things are and see if you can apply them (if you aren’t already) to grow even faster.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#57: Your Prices Reflect The Quality Of Clients You Attract

Sat, 04 Jun 2022 07:00:00 +0100

The reason why you have been attracting the wrong type of clients all this while is most likely because of your prices.

You see, what you don’t know is that your prices say something about you and the quality of service you provide. Every prospect of yours makes a judgement on the quality of your service based on the prices you charge for it.

If the price is high it says something. If it is low it also says something.

The reason for this is because of what I call the prestige phenomenon.

In this episode, I’m going to tell you more about it, and how you should go about setting your prices to attract your ideal kind of clients.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#56: How To Double Your Profits (Without Working Any Harder)

Thu, 02 Jun 2022 07:00:00 +0100

Most times we think that to increase our profit we have to keep adding in more and more services that we can provide. But that’s not always true, and besides, it’s a lot harder to deliver on such.

You can double your profits while still providing the same services you’re providing now, just only packaged in a different way.

And one key service you could repackage to do this is Bookkeeping.

In this episode, you’re going to learn the true value of bookkeeping to your clients and how to portray that value in a way that attracts higher fees.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#55: The 3 Step Repricing Framework

Mon, 30 May 2022 23:00:00 +0100

Have you ever felt that you should’ve charged more to an existing client for the services you’re providing them? Perhaps, you were desperate at the time and were willing to take anything they could pay, but now, you feel the work is just not worth the pay.

Well, it’s never too late to reprice.

In this episode, I will show you the 3-step repricing framework I use to match the price I charge with the value I provide. And also, to get them to agree to this new price of mine.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#54: 2 Things You Need To Run Your Practice On 5 Hours A Week

Sat, 28 May 2022 07:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#53: The Benefits Of Masterminding

Thu, 26 May 2022 07:00:00 +0100

It can get really lonely being a business owner. It sometimes feels like no one really understands you or what you’re going through on a daily basis while trying to keep your firm afloat.

But it doesn’t have to be that way. There’s something that can help solve this. Something that can fill that void in you while providing the support you need to help your business grow at the same time. And what is that?

The power of a Mastermind.

In this episode, you’ll learn about the benefits of a Mastermind and how being in one can help transform your profits and your life.

Enjoy!

Find what you hear exciting and want to learn more on how to build a successful firm.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#52: The 4 Fundamentals Of Pricing Anything

Tue, 24 May 2022 07:00:00 +0100

When setting your prices, four fundamentals must be accounted for. These four fundamentals help you make sure that the price you give is the best price you can possibly give that captures the greatest share of the value you are creating.

Simply put, these four fundamentals will help you set the best prices that are a true reflection of what you’re really worth.

That’s why in this episode, I’ll be sharing what these four fundamentals are and how to use them in setting up your price.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#51: How To Avoid Tyre Kickers & TIme Suckers

Sat, 21 May 2022 07:00:00 +0100

Not everyone who gets on a call with you will become a client. Many of them who get on the call are just time wasters and tyre kickers. And in business where time is a major constraint, your time is best spent on things that move the ‘needle’ forward in your firm.

So, how do you tell the difference between those time wasters and those who truly need your help and value what you offer?

In this episode, I’m going to share with you how I do it with the aid of booking software and how you can do it too.

Plus, I’m going to share with you how you can charge for an initial consultation.

Enjoy!

Find what you hear exciting and want to learn more on how to build a successful firm.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#50: How To Become More Productive

Thu, 19 May 2022 07:00:00 +0100

There are many tricks and tactics to be more productive and get more done. But many of them are simply time hacks, and only a very few of them actually go deep enough to explain how to remain productive consistently.

The secret to being more productive is actually living life by the calendar and making out time for 3 things.

In this episode, you will find out what it means to live life by the calendar and what these three things mean.

Enjoy!

Find what you hear exciting and want to learn more on how to build a successful firm.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#49: Don’t Make This One Big Mistake When Pricing

Tue, 17 May 2022 07:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#48: My BEST Investment By Far Is…

Sat, 14 May 2022 07:00:00 +0100

What’s the best investment you can make now as a business owner? Should you invest in property? Stock? Bonds? Cryptocurrency? Well, hold on a bit. Before you decide I'll tell you THE best investment I ever made. And I mean the very best. It’s an investment that is responsible for the success of my business till date. I don’t know where I’d be if I never made such an investment.

In this episode, I’m going to be sharing with you what that investment is. And hopefully, you decide to make such an investment too and get the results that I got.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#47: Which Social Media Platform Is Best

Tue, 10 May 2022 07:00:00 +0100

Using social media to win new business is something every business should look into and have a strategy for. Because it can be a great source of getting clients into a business. But sometimes the question arises as to which social media platform is the best to be used or the most suitable for a particular target audience.

It is with this in mind that I’ve created this episode. To let you know how to select the platform you should be using in your firm and the most important thing to keep in mind when using them to win new business.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#46: This ONE Thing Will Help To Generate Leads Whilst You Sleep

Sat, 07 May 2022 07:00:00 +0100

Many accounting firm owners today struggle with generating new business. And that’s because they don’t have a system that brings in leads on autopilot. You see the bitter truth is if you don’t have a system for bringing in leads on a consistent basis then how can you even say you’re in business? Being able to generate leads on a consistent and predictable basis is a huge part of what makes you IN business.

In today’s episode, you’ll discover the ONE thing you need to do to create a system that scoops in leads into your business on autopilot.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#45: One Price or 3?

Tue, 03 May 2022 07:00:00 +0100

How are your services priced? Do you have one particular price or allow for an option of three prices? And which one works better between the two of them? In this episode we are going to go through the difference between having one price and three prices, and which one works better.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#44: Give Away Advice - CHARGE For Implementation

Sat, 30 Apr 2022 07:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#43: How I Won A Fee Of £135,000!

Thu, 28 Apr 2022 07:00:00 +0100

Does earning 5-6 figure fees in your firm seem like some far-fetched dream for you now? What if I told you that there is a process to winning such massive fees… and that if you follow this process you, too, can win such fees in your firm? Well, that’s what this episode is about.

In this episode, I’m going to be sharing with you how I won a massive fee of £135,000 and also how you can win such too.

Enjoy!

Find what you hear exciting and want to learn more on how to build a successful firm.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#42: Pricing Lessons From Louis Vuitton

Tue, 26 Apr 2022 07:00:00 +0100

What does your prices say about your services? Are you the expensive professional or the cheap solution?There’s a general belief that “Expensive = Quality.” So whether you believe it or not, your prices reflect the quality of your services to your audience. This is in line with an experience I had in a Luis Vuitton store in Paris.

In this episode, I share with you the powerful pricing lessons I learnt from this experience.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#41: What Really Drives Employee Motivation

Sat, 23 Apr 2022 07:00:00 +0100

One of the pillars involved in building a profitable, successful, and impactful accounting firm is People. If you know how to motivate your employees to do their best work, your business would thrive. On the contrary, if you can’t motivate them and get them to key into your vision, you’ll end up putting fires out regularly.

In this podcast, you will learn the secret to driving employee motivation, and getting them to do their best work ever!

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#40: How To Earn High 5 Digit Recurring Fees!

Thu, 21 Apr 2022 07:00:00 +0100

Don’t think winning high 5 digit recurring fees is possible? Well don’t rule yourself out just yet. In this podcast episode I’ll show you exactly how you can do this by offering a special “high-value service” to your clients that they just can’t do without.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#38: How To Reprice Existing Clients

Tue, 19 Apr 2022 07:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#39: Health Is Wealth & Stop Exchanging Time for Money!

Sat, 16 Apr 2022 07:00:00 +0100

When you get sick, does your business continue to function properly or does it face a setback in growth and activities because you aren’t there?

Health is wealth. And as much as we don’t like getting sick we do get sick. But what happens to your business during that period? How do we ensure our business is health proof? How do we build a business that does not require our physical presence?

In this episode, you’ll learn how to build a business that runs on its own... profitably!

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#37: From £100k To Over £2m In 8 Years With Jon Tait & Matt McConnell

Thu, 14 Apr 2022 07:00:00 +0100

From £100k to over £2million in 8 years!!

That’s the story of two incredible accountants from the North East - Jon Tait and Matt McConnell of Kudos Accountants

In this podcast, you’ll get to hear how these two young lads (only just into their 30’s) have over 10x’d their business to grow to a multi million company in just 8 years.

How they’ve gone from just 1 admin and apprentice back in 2013 to a team of over 40 now!

Make sure you listen to it as this will help you in your journey and inspire you to hit for greater heights and fulfil your potential

Here’s a glance at this episode…

[3:00] Jon and Matt's inspiring journey of starting their firm

[5:42] How Jon and Matt raised the capital to buy out their firm

[7:00] Jon and Matt's experience for the first few years

[13:28] How Jon and Matt get clients for their accounting firm

[21:28] How Matt and Jon deal with client's wanting them to do the work instead of their team

[23:48] How Jon and Matt have maintained margins whilst scaling and the structure within their firm

[26:58] Tips on recruitment by Jon and Matt

[30:07] How Jon and Matt train their new employees

[33:11] How they free themselves from being the bottleneck whilst scaling

[41:29] How often Matt and Jon reprice their clients

[45:46] Advice to accountancy firm owners to scale their firm

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#36: How To Get Paid UP FRONT By Clients

Tue, 12 Apr 2022 07:00:00 +0100

How do you get your new clients to pay you upfront? Do you have to wait to get the work done first? Or is there always a hassle in getting them to pay you then? Whatever it is getting your clients to pay you before the work is done is still one of the best times to do so.

In this episode, I’ll show you why it is and give you a few tips on how to get paid upfront, as well as show you how to treat them for the first few days so they stay with you.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#35: How To Build A Website That WORKS

Sat, 09 Apr 2022 07:00:00 +0100

Your website is your digital storefront. It’s the first place a prospect comes to when looking for you. The problem is people don’t read websites anymore, they scan them. You basically have less than 60 seconds to hold their attention before they leave for good.

To avoid this from happening you’ll need to know the necessary things your website needs to have to keep them long enough to take the action you want.

And this is what you’ll learn in this episode.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#34: What Is The Right Price?

Thu, 07 Apr 2022 07:00:00 +0100

What is the right price to charge for your services? How do you know whether your current price is the price you ought to be charging… and that you’re not losing money by charging a lower price?

If you’re going to put in the work to deliver, you at least need to be paid your full value’s worth, right?

In this episode, I’ll share with you how to come up with the right price for the value you’re offering, and the two kind of pricing you should have to ensure you’re not losing any money.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#33: What I Do All Day..

Mon, 04 Apr 2022 23:00:00 +0100

Want to know what a day in the life of Reza Hooda looks like? You’d be surprised to see it’s a lot different from what you think. You’ll find out what I do on a daily basis to keep the business up and running, how I get work done, and how my systems look like and function.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#32: How To Get Higher Prices

Sat, 02 Apr 2022 07:00:00 +0100

Ever wondered how some accountants are able to charge huge amounts for the same services you offer while you can’t? Well, it’s obvious they know something you don’t.

But not to worry in this podcast episode, I’ll reveal to you what they know that you don’t and how you can use that information to charge higher fees for your services.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#31 I’m Sorry…

Tue, 29 Mar 2022 10:00:00 +0100

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#30: The 4 Value Umbrellas

Tue, 29 Mar 2022 07:00:00 +0100

In today’s episode I’ll show you exactly how by teaching you about the 4 Value Umbrellas. These are value drivers that can help you instantly increase the value of your services before your clients.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#29: How to Win New Clients

Sat, 26 Mar 2022 08:00:00 +0100

The biggest question I get asked by accountants all over is, “How do I win new clients?” And I understand why it’s difficult to find the answer to that because there’s so much information out there teaching this that it’s easy to get confused.

That’s why in this episode I intend to clarify the steps for you and tell you exactly what you need to do to get more of your ideal clients into your firm.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

#28: The Big Opportunity For Accountants

Thu, 24 Mar 2022 08:00:00 +0100

Remember the saying, “In every cloud there is a silver lining.” Well, the pandemic has its silver lining. It’s a BIG opportunity it has created for us Accountants. One that if taken advantage of would help our firm thrive for years to come.

In today’s episode, I share with you what this BIG opportunity is and how you can take advantage of it.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

Pricing Lessons From A Car Wash Operator

Tue, 22 Mar 2022 13:00:00 +0100

What can a car wash operator teach you about pricing in your accounting firm? You’d be surprised to find out. In this episode, I share with you my experience with a certain car wash operator, specifically, the pricing tactics they use to satisfy their customers preferences and how you can use a similar approach in your firm to satisfy your clients needs as well.

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

The 4 Pillar Framework

Fri, 18 Mar 2022 00:00:00 +0100

After more than a decade of trial and error running my accounting firm and learning from different mentors and books, I discovered what it really takes to make an accounting firm successful. So I compiled and organized all my learnings into a simple 4 pillars framework that any accounting firm owner can use as a guide to build a profitable, impactful and successful accounting firm.

In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

You're Not Competing With Other Accountants

Tue, 15 Mar 2022 13:00:00 +0100

In this podcast episode you're going to be learning what these 4 pillars are about and how you can take advantage of it to scale your accounting firm.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

What Is Value? The 2 Types - Explained.

Fri, 11 Mar 2022 13:00:00 +0100

Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain?

Well, that’s because people value things differently, and are willing to spend on what they think they will get more value from not less.

This is why knowing what value means to your clients and even more importantly, how to increase that value before their eyes is paramount to success. In this episode you’ll discover the two types of value and what they both mean to your clients… and how you can increase it to get a better price for your services.

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

Stop Charging By The Hour! We Don't Sell Time.

Wed, 09 Mar 2022 13:00:00 +0100

Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the VALUE they are getting higher than the PRICE they paying - if so, then they buy. They only care what VALUE they get from you

So get better at portraying and communicating your VALUE and you’ll be able to get higher prices and please, STOP charging for hours because that’s not what your clients are buying. To find out more listen to this podcast.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

My Story

Sat, 05 Mar 2022 08:00:00 +0100

Ever been so overworked and underpaid that you feel like quitting your accounting firm and going back to your job? Well don’t give up just yet. In today’s episode I share what I did in a similar position some years ago to turn things around for good.

Here’s a glance at this episode…

[1:15] Reza’s journey into accountancy and entrepreneurship

[3:10] How the accountancy practice ran before I joined

[3:50] How I started advertising my business

[5:46] Struggles with the new business

[6:39] The turning point in my life

[8:10] My success story

Enjoy!

Find what you hear interesting and want to learn more on how to build a successful firm?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

From 50 - 400 Clients In Less Than 12m With Rachel Martin (StriveX)

Thu, 13 Jan 2022 08:00:00 +0100

From 50 - 400 clients in just 12m!!

That’s the journey and story of Rachel Martin and her firm StriveX that she runs with her partner James

Rachel’s had incredible success growing her firm using social media in particular so if you want to know the secret to her growth make sure you listen to this podcast.

We’ll be delving into Rachel’s story including how she’s also grown her team from just her and James to a team of 9 people in the last year alone

Time-stamped show notes

[2:16] Rachel introduces herself, her achievements and speaks about her brand accountant_she
[4:06] How Rachel was able to go from 0 to 400 clients in 18 months
[7: 42] How Rachel grew her clients base, what she did to get referrals and her best source for new clients
[12:42] Rachel's content strategy
[24:06] Rachel's tips on doing videos and equipment advice
[29:51] How Rachel built her team, when she decided to take on employees and the structure within her firm
[35:00] Where does Rachel see StriveX in the next 5 years
[38:12] Biggest challenge of running an accounting firm

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How I Tripled My Average Fees In Less Than 12m With Bev Flanagan

Thu, 18 Nov 2021 10:00:00 +0100

Want to know how you can significantly increase your fees as a small firm?

Listen to this episode where I interview Bev Flanagan, Founder of Mind Your Assets accountants - and winner of Yorkshire's Best Accountant award!

Bev spoke about her journey over the last 12m where she has enjoyed amazing growth, tripling her average fees, winning recurring fees of over £24,000 and adding high value one off project work to her repertoire (not to mention winning some awards along the way!)

Time-stamped show notes

[3:00] Bev's journey and how she started her accounting firm coming from an industry background
[7:00] How Bev got her first clients and how she priced her clients initially
[11:53] Bev's challenges before she went on her pricing journey
[17:00] Monetary results that Bev has got after being able to communicate her value better
[21:00] The systems Bev has in place to run her accounting firm
[28:00] Which sofware solution Bev uses and how is better than others
[32:54] The biggest fear when repricing clients and the biggest learning
[35:40] Quickbooks vs Xero
[37:40] Where Bev gets her accounting industry information
[39:39] Advice Bev would give to her younger self

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How I Scaled From 0 - 2000 Clients wWth Lucy Cohen

Wed, 22 Sep 2021 08:00:00 +0100

Listen to this podcast where Lucy Cohen who has grown her firm from 0 to 2000 clients speaks about her journey and story of how she achieved the growth that she did - the challenges she faced and the opportunities she took to get from where she was to where she is today.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[2:15] Jeff's accounting journey and how JLA came about

[3:00] Introduction to Lucy and her how her journey started

[9:50] What made Lucy's firm different from her competition anf made it easier for her to scale as fast as she did

[18:10] How Lucy uses low cost leadership for her accounting firm and is still profitable

[20:00] How Lucy uses subscription payment model in her accounting firm

[29:35] How to bring your team along your vision and make them more accountable when you are scaling

[45:05] Advice from Lucy

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

The Results Only Work Environment with Jody Thomson (Founder of the ROWE and Author or Work Sucks (and how to fix it)

Thu, 08 Jul 2021 13:00:00 +0100

You can work when, where and how you want .... as long as the WORK gets done!

That's the premise of a ROWE (Results Only Work Environment)

In this episode, Jody Thompson and I spoke about the ROWE and how you can take steps to implement.

Download my free guide on how to create an awesome workplace culture here https://go.rezahooda.com/optin1636443421756

Reading Jody's book was hugely eye-opening for me and led to us completely transforming the way we approached work back in 2017.

We moved to a model where our team can work when, where and how they want as long as the work gets done

If you're not happy with the culture in your firm, struggling to get your people to do their best, still perhaps keeping timesheets and encouraging presenteeism then you'll want hear this.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

From £200k to a £2m+ Turnover Firm With Jeffrey Lermer

Thu, 24 Jun 2021 08:00:00 +0100

Listen to this podcast where Jeffrey Lermer who has grown his firm from £200k to £2million+! speaks about his journey and story of how he achieved the growth that he did - the challenges he faced and the opportunities he took to get from where he was to where he is today.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[2:15] Jeff's accounting journey and how JLA came about

[7:30] How Jeff grew his turnover from £200k to a £2m+

[13:49] How to get infront of potential clients

[17:05] Jeff's refferal strategy

[18:30] How long it took Jeff to reach here

[19:22] Jeff's recruitment strategy

[25:30] At what stage did Jeff take on people when he started

[28:00] If Jeff started again where would he get his first 5 clients

[33:18] How to outsource people

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

Timesheets Are The Wrong Measuring Tool (And How To Replace Them)

Wed, 26 May 2021 10:00:00 +0100

Listen to this podcast where the legend that is Ron Baker discussed the good, the bad and the ugly with timesheets (mostly the bad and ugly!)

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[4:26] Using timesheets as a measure for profitability

[11:20] How timesheets came about and how we should actually be measuring profitability

[15:35] Alternative to timesheets to keep check on slack employees

[20:22] How to avoid scope creep

[27:10] How to deal with paying employees by the hour but not using time sheets

[30:00] How not using timesheets alligns your employees and customers' objectives

[38.29] Subscription business model for accounting firms

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

Episode 15 - How I Grew From £0 - £100k In 12m - Neil Criddle

Tue, 11 May 2021 08:00:00 +0100

How Neil got from £0 to over £100,000 in revenue in just 12 months!

And all that during a global pandemic!

Listen to this episode to know what Neil has done to achieve this amazing growth in the short time he's been running his accounting firm.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[2:17] Introduction to Neil and his journey of growing his new business from 0-100k in 12 m
[12:07] How Neil positioned himself to get his first few clients
[15:24] How Neil generated enquiries from his Facebook group
[28:02] How Neil has generated the right type of enquiries for his business

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Set Up A 100% Remote Firm And Work From ANYWHERE With Alex Falcon-Huerta

Wed, 07 Apr 2021 08:00:00 +0100

In this podcast Alex falcon Huerta talks about her journey from Bedford (UK) to Bali!

How she has set up her firm with her team and processes so she can be anywhere in the world and the practice can continue to run without a glitch.

Listen to this podcast to hear how Alex is fulfilling her personal dreams by having a practice that works for her now so she can live the life that she wants.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[2:12] Introduction to Alex and more about her journey from Bedford to Bali
[5:24] The reason behind Alex wanting a remote firm and how she prepared for it
[14:11] How Alex structured her team to run the process and firm allowing her to work remotely
[18:39] How have Alex's clients reacted with remote working
[22:55] How Alex's team works and building a culture to make them feel a part of the team
[29:43] How Alex recruited her offshore team
[30:26] If Alex was to start her firm today, the software she would use
[31:12] Advice to people who plan to start their firm today
[39:41] What should someone lookout for when starting a remote firm or planning to go on a holiday
[42:39] How Alex recruits her remote employees

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

Building The Firm Of The Future With Dave Sellick

Wed, 10 Mar 2021 14:00:00 +0100

In this session, Dave shared his highly innovative and tech focused approach to running his accounting firm.

You'll also get to hear Dave's views on where he's focusing his efforts to continuously innovate and remain at the forefront of the tech accounting revolution that's taking place!

Listen to this podcast to learn how you can do the same in your firm.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[2:54] Introduction to Dave's accounting journey and how Sidgrove came about

[7:03] Dave speaks about how he is a different type of accountant from other accountants

[12:41] In reference to technology. where should an accountant start when they decide to offer finance services

[25:50] How Dave prices his finance services?

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How This Accountant Built a Profitable Business That Runs on 15 Hours a Week- GoProposal

Fri, 26 Feb 2021 17:00:00 +0100

In this episode, I spoke about my journey from when I bought my accounting practice back in 2008 till today.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Build And Scale A Digital Firm With Will Farnell

Thu, 11 Feb 2021 09:00:00 +0100

In this session, Will shared his story of building his digital firm over the last decade.

He also talked of where one should focus their efforts to ensure their digital firm is constantly evolving in our ever changing world.

Listen to this podcast to learn how you can do the same in your firm.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processes right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:57] introduction to Will and his journey of making his firm 100% cloud

[4:20] How does Farnell Clark look as a digital firm today and what they aspire to be in the future

[6:57] The structure used at Farnell Clark to grow it to 50 people

[11:17] How the pods are recruited, trained and issues with having a pod systems at Farnell Clark.

[16:06] How soon after Will started his firm did he hire his first employee, What triggered the move, How many clients/income was Farnell Clark at when it first hired

[23:23] How does Will charge his clients and his journey of repricing his old clients

[33:30] How is Will ensuring that client experience is great at his firm so all his clients are happy with Farnell Clark

[41:34] Where does Will plan to take Farnell Clark in the next 5 years

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How I Built My Practice From £0 to £200k In Less Than 2 Years Aged 26

Wed, 13 Jan 2021 09:00:00 +0100

Are you struggling to get new enquiries? Have your referrals dried up?

And does this make it worse for you especially due to the pandemic?

Luckily, there are a few minor tweaks that you can make and start to get enquiries for all over the nation.

In this episode, I interviewed Joshua Tharby of JSM Partners and we spoke about how he built his practice from nothing to £200k in less than 24 months! We spoke about how he has achieved success and also got some practical tips and lessons from his journey that you can implement to in your firm and transform your profits as your client base grows exponentially.

When it comes to a running s successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your positioning right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[00:29] Introduction to the topic, Joshua's journey in accounting and how he got started with JSM Partners

[05:06] Joshua's reason for niching into the property niche and how that has helped him position himself better. And how long after he started to niche his firm did he completely niche into just property investors?

[09:50] Joshua's way of gaining traction for his firm, enquiries from his Facebook group and his video journey.

[15:39] Joshua' advice to other accountants to get their marketing right.

[17:20] Joshua talking about hoe to best use Facebook for business purposes, dealing with algorithm changes on social media platforms and the downsides to being the face of your company.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Deliver Business Advisory By Joe David

Wed, 11 Nov 2020 15:00:00 +0100

In this podcast Joe from Nephos Accountants spoke about how he delivers business advisory services to his clients and the direction he is taking his practice in.

Listen to this podcast to learn how you can do the same in your firm.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:26] Introductio to Joe and his journey with building his firm Nephos

[4:01] How did Joe ensure that he offered accounting as well as advisory services. How he trained his team to ensure he achived that. How he got started with his firm?

[7:49] How did Joe package your services

[9:31] How Joe priced his services earlier and how he does it do now

[11:50] Packages at Nephos for business owners and how much they cost and what do the packages include.

[20:53] What is Joe's profit margin

[21:46] Does Nephos niche?

[23:08] How Joe finds new advisory clients

[25:40] What marketing is Joe doing to build his brand and attract the right kind of enquiries

[28:17] Where does most of Joe's new business come from

[28:30] How Joe delivers advisory services

[32:58] Opportunity for accountants

[35:01] Advise from Joe for accountants who want to start with advisory

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Build A Practice That Can (Almost) Run Without You With Paul Barnes

Thu, 05 Nov 2020 10:00:00 +0100

Is your firm overly dependent on you?

Do you feel that you are over working?

In this podcast, I was joined by Paul Barnes and he speaks about how to systemise your practice so it can run (almost) without you with Paul Barnes.

Listen to this podcast to learn how you can do the same for your firm.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:47] Introduction to Paul and his accounting journey

[7:16] When did you first realise that you needed to systemise your firm in order for it to be able to run without you

[9:16] How long after starting MAP did Paul take up his first hire

[11:10] How Paul first started to get his systems right

[13:02] What inspired Paul to create a system

[16:02] How Paul trains his team to ensure that they keep building the system.

[18:55] The way that Paul uses to create his systems

[22:33] How Paul deals with objections from his team when it comes to building systems

[24:26] The benefits of having a systems

[28:02] The systems Paul has in place

[30:03] System that Paul uses for onboarding

[32:28] Software used by Paul for his firm

Rate, Review, & Subscribe on Apple Podcasts

"This is a really informative podcast. If you are looking to run your practice more efficiently AND improve profits and/or free time, then this is your first port of call..."<– If that sounds like you, please consider leaving us a review. This helps me support more people — just like you — and help them transform their practice. Click here to rate our podcast and leave us a review.

Also, if you haven’t subscribed to my podcast already please do so. I have planned lots of exciting and new content for my podcast, so if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Want access to a framework to help you increase the value you offer and therefore charge higher prices with confidence? Click here to download 🤜https://go.rezahooda.com/pricing

If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms: https://bit.ly/3tQJG6M

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3yi7NhR

Check out my YouTube channel: https://bit.ly/3tMWElW

Importance Of Your Personal Brand To Grow Your Accounting Firm With Alastair Barlow

Thu, 05 Nov 2020 09:00:00 +0100

Do you need to build a personal brand as an accounting firm owner?

In this podcast Alastair spoke about how he has grown his firm and client base through using his personal brand and focusing on his firm's profile.

Listen to this podcast to learn how you can do the same for your firm.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[2:18] Introduction to Alastair and a bit more about his accounting and marketing journey

[8:52] How Alastair offers finance function in his firm and how other firms can position themselves to offer this service.

[15:59] Core applications that are used in Alastair's firm and how they determine what application would work best for each client

[22:11] Does Alastair do the finance work himself or does he delegate it to his staffand how he trains his staff

[27:04] How the name Flinder came up, how has building a brand has helped the firm.

[30:21] Alastair's advice to accountants on building their personal brand. The benefits of having their own brand

[35:30] How Alastair attracts the right talent for his firm

[42:34] Future plans for Flinder

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To build An Accounting Firm That Can Run Without You With Carl Reader (D&T Accountants)

Fri, 23 Oct 2020 12:00:00 +0100

Is your firm overly dependent on you?

Do you feel that you are over working?

In this podcast, I was joined by the Chairman at multi-award winning firm d&t Chartered Accountants, Carl Reader. Carl is widely recognised as a thought leader in the accounting profession and has been recognised as one of the leading voices on social media by ICAEW. And in this episode, we discussed how to build an accounting firm that can run without you.

Listen to this podcast to learn how you can do the same for your firm.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:34] Introduction to Carl and his accounting journey

[10:57] How Carl began his journey to build a practice that could run without him, the systems he used to achieve this

[15:04] The thing Carl would have done differently had he started his firm again

[16:39] How did Carl determine when to increase the number of employees in his firm

[19:31] What structure does Carl's firm have i.e number of managers to employees and what roles he created that helped him create a firm that could run without him

[21:34] What a pod system is

[23:16] The metrics used to see how well employees are performing

[25:03] D & T's journey with niching and Carl's advice to other firms on niching

[43:47] What would Carl's priorities' be to achieve a firm that can run without him if he started his firm all over gain

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Develop An App Advisory Practice In Your Accounting Firm With Caroline Harridence

Fri, 23 Oct 2020 12:00:00 +0100

Do you get app overwhelm with the countless number of accounting apps out there?

Caroline specialises in advising accountants on delivering app advisory. In this podcast, I asked her how accountants can develop an app advisory service in their firms, where to start and how it can become a profitable service line.

Listen to this podcast to learn how you can start a profitable app advisory service in your firm.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:30] Introduction of Caroline and her accounting journey

[4:55] How far does Caroline think accountants have come in their journey to make their practice digital

[7:03] Which app is Caroline's favourite and what app would she recommend a firm to start with?

[12:49] What are your favourite apps for management reporting management?

[18:38] How to get your clients to use these apps

[20:23] Case study of how by using cloud technology helped a client free up so much of his time

[24:51] the opportunity for accountants to offer full finance function to their clients and adding value to your clients.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Systemise The Tax Return Process And Get 98% Done By Xmas With Nicola Sorrell

Fri, 09 Oct 2020 15:00:00 +0100

Would you like to get 98% of your tax returns done by Xmas?

In this podcast Nicola shared how she has systemised the tax return information collection process to get 98% of her tax returns done by Xmas -meaning that she can use January to further grow her business instead of stressing out about tax returns.

Listen to this podcast to learn how you can do the same in your firm

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:37] Introduction to Nicola Sorell and her accounting journey

[5:59] How many tax returns do you have to complete

[6:12] Nicola's strategy to ensure she gets her tax returns done in time

[8:10] When does Nicola first send out a request to her clients for information to prepare their tax retuns

[9:04] What tax return software Nicolla uses to get such amazing results

[9:51] How Nicola asks her clients for information to prepare their tax returns

[11:50] How often Nicolla sends her clients a reminder for information

[15:21] How Nicolla manages to motivate her employees to get the tax return done

[16:46] How Nicola manages to juggle tax returns and other work

[18:46] How Nicola trains her team to get tax returns done in time

[20:11] What is their turn around time for tax retruns

[20:39] What system is used to show that the information is recieved from the client or that the tax return has been completed

[23:00] How to deal with a lot of tax returns information coming at the same time

[24:42] Is email the only means of communication

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Digitally Transform Your Practice To 100% Cloud Based With Kieran Phelan

Fri, 09 Oct 2020 15:00:00 +0100

Do you struggle convince clients to move to cloud?

In this session Kieran spoke about how to digitally transform your practice to become 100% cloud based.

If you’re still struggling to convince clients of the how cloud accounting can benefit them, then hear how Kieran has successfully done it in his firm.

When it comes to a running a successful accounting firm there are only 4 things that move the needle forward i.e pricing, positioning, process and people. In this episode we have focused on getting your processing right. To know more about the other three pillars hear my other podcasts here.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:10] Introduction to Kieran's journey of becoming self employed.

[7:02] Strategy Kieran uses with clients who are reluctant to becoming cloud based.

[13:14] Does being a digital firm using Xero mean that Kieran drives potential clients who don't use Xero away?

[16:56] Receipt Bank vs Autoentry, which one is better value for money?

[20:45] How Kieran charges his clients for software that he uses.

[28:40] Kieran's advice to accountants who are still contemplating whether they should become cloud based.

Rate, Review, & Subscribe on Apple Podcasts

In this session, Kieran talks about how to digitally transform your practice to become 100% cloud based. If you’re still struggling to convince clients of how cloud accounting can benefit them, then hear howKieran has successfully done it in his firm.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Use LinkedIn To Grow Your Audience And Win New Business With Karl Roberts

Fri, 09 Oct 2020 15:00:00 +0100

Do you struggle with using LinkedIn?

Do you struggle getting leads from LinkedIn?

In this session Karl will talked about how he has used LinkedIn to grow his practice by adding £54,379 in new business in the last 12 months. Karl also shared the type of content he has used to help him to grow his audience and generate enquires from ideal clients.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[1:42] Introduction to the topic and Karl's journey of how he got started with an accounting firm.

[3:53] What strategy did Karl use prior to discovering linkedIn and the number of enquiries that strategy generated from it.

[5:30] How linkedin changed things for Karl's firm

[7:25] How many enquiries Karl got from linkedIn in 2019 alone.

[9:27] What content strategy Karl uses to attract the right kind of clients

[14:55] How often Karl posts on LinkedIn.

[17:13] Text vs Video posts, what works better?

[22:21] How Karl used Linkedin to advertise his lead magnet for free and how you can do the same for your lead magnet.

[28:02] Are all of Karl's videos work related or does he do personal ones as well and what should the balance between the two be.

[31:10] How to choose the right hashtags for your posts to increase your reach

[34:04] The system Karl uses to track marketing efforts

Rate, Review, & Subscribe on Apple Podcasts

In this session Karl talks about how he has used LinkedIn to grow his practice in the last 12 months. Karl also shares the type of content he has used to help him to grow his audience and generate enquires from ideal clients.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Win Business From Social Media With Jeri Williams

Fri, 09 Oct 2020 15:00:00 +0100

Do you know you need to be social media but don't know what to post?

In this session, Jeri revealed the strategy she uses to generate an enormous amount of interest on social media which results in a steady stream of enquiries to her accounting firm - so much so that she has a waiting list.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[01:47] Introduction to the topic, Jeri's journey of how she got started and how she got her first few clients

[04:32] What strategy did Jeri use on social media and what kind of content did she put out there.

[09:24] How many enquiries Jeri gets on average from social media

[12:12] When did Jeri join Linkedin and what strategy is she using to generate leads for her business from it

[18:43] Where do most of Jeri's leads come from

[19:24] How to come up with social media content

[24:44] Jeri's advice to accountants on how to use social media to generate new business enquiries

[31:00] How to get 5-star reviews on Google

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW

How To Get Started With Video With Francesca Tricarico

Thu, 08 Oct 2020 14:00:00 +0100

Are you struggling to get new enquiries? Have your referrals dried up?

Are your blogs not gaining traction? All these are issues most business owners are currently facing as networking events are not happening due to the pandemic.

Luckily, there is another way that you can adopt to generate more business for your firm.

In this episode Francesca talked about her journey since she started her firm less than a year ago. And how she started using video and social media to document her journey and position herself as a trusted advisor.

Once you get these 4 pillars sorted, you will have a successful accounting firm.

Time-stamped show notes

[01:47] Introduction to the topic, Fancesca's journey of starting her own firm.

[04:25] How Francesca gained her first clients when she opened up her firm.

[06:00] How Francesca's journey with video started.

[11:46] Has doing videos and being active on social media generated Francesca new business enquiries?

[17:00] The opportunities that have come her way due to having a strong social media presence

[18:40] How social media presence and videos have helped Francesca become a trusted advisor within the accounting industry.

[20:28] How to plan social media content

[23:36] Francesca's advice to accountants on getting started with video

Rate, Review, & Subscribe on Apple Podcasts

Just released a brand new FREE Masterclass training that you can watch on demand and find out how you can build a profitable accounting firm - without making the mistakes I did. Access it here https://bit.ly/podcastmasterclass2022

In this session, Francesca talks about her journey when she started her firm less than a year ago and how she grew it incredibly by documenting her journey and consistently posting video content on social media.

You can get a copy of my book for FREE here: https://go.rezahooda.com/sales-pageoiyfi8wu

Click here to download 🤜 https://go.rezahooda.com/9stepframework

Sign-up to my monthly mentoring programme to join a group of dozens of other like-minded accountants and bookkeepers on the same journey! https://bit.ly/3Pt2mIa

Check out my YouTube channel: https://bit.ly/3tMWElW