The Resilient Retail Game Plan - retail insights, retail trends and best practices

How to build a profitable online shop while ignoring 'best practices'

Thu, 15 Jan 2026 06:00:00 +0100

How Artichoke Built a Profitable Online Shop by Ignoring “Best Practice”

If you’ve been told that online retail growth means more ads, more automation, and more noise — this episode will quietly challenge that.

With thanks to this episode’s sponsor SumUp.

Get 10% off SumUp hardware with the code GamePlan10 at https://sumup.co.uk

I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.

This isn’t about scaling fast or chasing the latest ecommerce tactic.

It’s about building an online business that actually works for the people running it.

In this episode, I’m joined by Sarah Simonds, founder of Artichoke and winner of Online Shop of the Year at the Boutique Star Awards.

Sarah runs an online fashion business in a way most people would say doesn’t scale.

She calls every new online customer.

She designs systems to protect customer service, not replace it.

And she focuses relentlessly on a demographic the industry largely ignores.

After 25 years working with retailers, I see this pattern again and again.

The businesses that perform best long term aren’t always the loudest or the most automated. They’re the clearest.

In this conversation, we explore:

Why slowing down parts of the online experience can increase profit
How calling customers dramatically reduces returns and boosts lifetime value
What good systems actually look like in a small retail business
How Sarah uses AI to support decisions without losing human judgement
Why community, service, and clarity still outperform “best practice”

We also talk about the less glamorous side of growth — becoming the bottleneck, building resilience into the team, and creating structure so the business doesn’t rely on one person holding everything together.

If you run a product business and want online sales that feel sustainable rather than exhausting, this episode will give you a lot to think about.

Chapters

00:00 Why “more marketing” isn’t always the answer

03:10 Serving an ignored customer demographic

06:20 Calling every new online customer

10:45 Reducing returns and increasing lifetime value

15:30 From pop-ups to online growth

21:10 Removing the founder bottleneck

27:40 Systems, structure, and ClickUp

33:30 Using AI without losing the human touch

41:50 Community, collaboration, and long-term growth

Links

Artichoke: https://www.artichoke-online.co.uk

Retail by Design: https://www.resilientretailclub.com/retail-by-design

Catherine’s book — Tame Your Tiger: https://www.amazon.co.uk/dp/1912300096

Resilient Retail Club: https://www.resilientretailclub.com

Enjoying the show?

DM your takeaways or questions to @resilientretailclub on Instagram.

And if the podcast’s useful, please follow, rate, and review — it helps more product businesses find us.

Mentioned in this episode:

Mailchimp

resilientretailclub.com/mailchimp

Why Retail Business Growth Starts to Feel Heavy at Six Figures!

Thu, 08 Jan 2026 06:00:00 +0100

Why Retail Business Growth Starts to Feel Heavy at Six Figures

If your retail business is doing well on paper, but somehow feels heavier than it used to, this episode is for you.

With thanks to this episode’s sponsor SumUp.com.

Get 10% off hardware with the code GamePlan10.

I’m Catherine Erdly, and this is the Resilient Retail Game Plan — product business advice with a healthy dose of reality.

This isn’t about chasing more sales or adding more tactics.

It’s about the moment growth stops feeling exciting and starts feeling risky.

When decisions feel heavier.

When stock, cash flow and planning won’t switch off in your head.

And when everyone assumes you’re doing brilliantly, but you’re quietly feeling stretched.

After 25 years in retail, I’ve seen this pattern again and again. Hitting six figures doesn’t magically make things easier. For many founders, it’s the point where relying on instinct stops working and structure becomes essential.

In this episode, I talk through why growth often starts to feel heavy at this stage, why it’s not a motivation problem, and what actually helps founders move from reacting to leading again. I also explain how Retail by Design and Stock Doctor work together to bring clarity, calm and confidence back into growing product businesses — without overwhelm or fluff.

If you’re tired of winging it, second-guessing decisions, or carrying everything in your head, this episode will help you understand what’s really going on — and what support should look like at this stage of growth.

Chapters:

00:00 The 'Heaviness' Struggle for Product Retailers

05:42 Stock & Strategy Solutions

06:49 "Retail Growth Through Stock Insight"

10:06 "Retail by Design Program"

Links:

Website: https://resilientretailclub.com

Retail Sales Game Plan: https://www.resilientretailclub.com/retailsales/

Enjoy the episode?

DM me your takeaways or questions @resilientretailclub on Instagram. And if you find the show useful, please follow, rate and review — it helps more product businesses find us.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Meta Ads Have Changed: What will actually work in 2026!

Thu, 01 Jan 2026 06:00:00 +0100

Meta Ads Have Changed – What Actually Works in 2026

If Meta ads feel like a wild goose chase lately, you’re not alone—and you’re not imagining things.

With thanks to this episode's sponsor SumUp (https://sumup.com) Use the code 'GamePlan10' to get 10% off hardware from their online shop!

Hi, I'm Catherine Erdly, and this week on The Resilient Retail Game Plan, I’m rolling up my sleeves with Meta Ad strategist CJ Sinclair to dig into why product business advice for retailers is evolving fast.

Algorithms have turned upside down.

Forget the old playbook; smaller brands now have the nimble edge over the big guns. From creative diversity to new ways to track ROAS and cash flow for retailers, we break down what actually moves the needle in 2026. I’m bringing my 25 years in the trade—plus CJ Sinclair’s day-to-day on the ground—for an episode that’s equal parts practical know-how and myth-busting.

Why listen?

Squeeze more margin from your Meta ad spend, even with a modest budget
Nail creative that cuts through—no high-gloss needed
Get independent retailer tips to speed up pivoting, not just scaling a product business
Avoid common ROAS mistakes and measure what matters for profit
Connect your email, website and socials for rich marketing strategies that don’t break the bank
Learn how to improve cash flow in a small product business while boosting conversion rates

Links:

Website: https://resilientretailclub.com

Retail Sales Game Plan: https://www.resilientretailclub.com/retailsales/

Enjoy the episode?

DM me your takeaways or questions @resilientretailclub on Instagram. And if you find the show useful, please follow, rate and review — it helps more product businesses find us.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

How Christmas 2025 Really Felt In Retail (and why that matters for 2026)

Thu, 25 Dec 2025 07:30:00 +0100

Ever wondered what Christmas really felt like at the sharp end of retail—and what it’s whispering about your 2026 playbook?

This episode of "The Resilient Retail Game Plan" is brought to you by SumUp. Get 10% off their hardware by clicking the link and using the coupon code "GamePlan10"

I’m Catherine Erdly, and welcome to this festive edition of the Resilient Retail Game Plan—your product business advice, with a side of reality.

This isn’t a spreadsheet post-mortem, it’s an honest (sometimes wry) look at how Christmas truly landed for independent retailers.

After 25 years in retail, I know December isn’t just numbers, it’s stories, triumphs and warnings we need to catch while they’re fresh—because come January, all that noise gets buried under new-year resolutions and stocktakes.

In this episode, I’ll invite you, not just to audit your cash flow for retailers or nit-pick inventory management, but to actually feel your festive season.

Think: one sentence gut-checks, inspiration scavenger hunts, and surprisingly useful lessons from your own inbox, shopping habits and the businesses that quietly wowed you.

Your January Stock Clearance Strategy

Thu, 18 Dec 2025 06:00:00 +0100

January clearance doesn’t have to feel like a panic move, a brand compromise, or an admission of failure.

This episode of "The Resilient Retail Game Plan" is brought to you by SumUp. Get 10% off their hardware by clicking the link and using the coupon code "GamePlan10"

Hi, I’m Catherine Erdly.

This week on the Resilient Retail Game Plan, I’m walking you through how to run a proper stock clearance. Not a blanket discount. Not a last-minute scramble. But a strategic, cash-releasing reset that helps you start the year lighter, clearer, and more profitable.

If the idea of discounting makes you nervous, you’re not alone. I hear it all the time. Fear of damaging your brand. Fear of training customers to wait for sales. Fear of “doing it wrong”.

So in this episode, I break down exactly how experienced retailers approach January clearance, and how small product businesses can do the same, without ending up on a discount treadmill.

We talk about when to run your sale, what should and shouldn’t go into it, how deep to discount, and what to do if stock still isn’t shifting.

This is about releasing trapped cash, reducing mental load, and giving your business the space it needs to move forward.

We cover:

– Why clearance is a strategic tool, not a failure

– What stock belongs in a clearance sale (and what absolutely doesn’t)

– How to decide your discount levels without obsessing over margin

– Why January is different in the customer’s mind

– How to plan and promote your sale so it actually works

– What to do if products still don’t sell

– How clearance can increase full-price sales

– Turning stuck stock into space, cash and clarity

If you’re heading into January with a stockroom that feels heavy, overwhelming, or quietly stressful, this episode will help you take control of it properly.

Links:

Website: https://resilientretailclub.com

Retail Sales Game Plan: https://www.resilientretailclub.com/retailsales/

Enjoy the episode?

DM me your takeaways or questions @resilientretailclub on Instagram. And if you find the show useful, please follow, rate and review — it helps more product businesses find us.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Retail Profit vs Turnover: When £3 Million Nearly Broke the Business

Thu, 11 Dec 2025 06:00:00 +0100

On paper, Anna Scaife's business Anna Lou of London looked unstoppable — multi–seven-figure turnover, dream stockists like Selfridges and Harvey Nichols, celebrity customers, even a Carnaby Street shop. But behind the scenes, the numbers were quietly telling a very different story.

This episode of "The Resilient Retail Game Plan" is brought to you by SumUp. Get 10% off their hardware by clicking the link and using the coupon code "GamePlan10"

Hi, I'm Catherine Erdly.

This week on the Resilient Retail Game Plan, I’m digging into the real retail profit vs turnover conversation.

What happens when the visibility shoots up, the orders explode, but the margins… don’t?

Anna shares how she scaled too fast, drowned in stock, tried to please every buyer, and chased the kind of “success” that looks incredible on Instagram — but nearly cost her the entire business.

We talk about the ego hits, the financial shocks, the burnout, and the moment she finally rebuilt everything from a place of alignment, clarity and actual profit.

If you’ve ever felt the pressure to keep growing, keep adding more, keep saying yes — even when it’s draining your cashflow — this one’s going to land. Hard.

We cover:

– Why high turnover means nothing without margin

– How stockists can destroy cashflow without you noticing

– When “busy” becomes a red flag

– The emotional cost of maintaining the illusion of success

– Rebuilding with a made-to-order model

– Why alignment and nervous system regulation matter more than people admit

– What sustainable retail growth really looks like

This is the story behind the story.

And it’s one every product founder needs to hear.

Timestamped summary

00:00 "Anna's Untold Business Struggles"

04:23 "Pivoting to Sustainable Simplicity"

06:29 "Misalignment and Rediscovering Purpose"

09:45 "Wholesaling: Shuffling Stock Globally"

16:03 "Staying Aligned in Business"

19:32 "Intentional Business Growth Insights"

Enjoy the episode? DM me your lightbulb moments or next guest wish list @resilientretailclub on Instagram. Please rate, follow, and review this podcast in your app—it helps more indie founders decide to give us a try!

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Retail Trends 2026: Four Shifts Retail Businesses Need To Prepare For

Thu, 04 Dec 2025 06:00:00 +0100

The shopfront of retail is about to change—will you be on the right side when the robots come knocking?

Hi, I'm Catherine Erdly.

This week on the Resilient Retail Game Plan, I’m laying out the four seismic shifts set to hit independent retailers by 2026.

Think agentic AI that shops for your customers, TikTok Shop turning the high street digital, trust as your most valuable currency, and the resale boom rewriting what “new” means.

With 25 years of retail trenches behind me, I’m sharing not just the what, but the how—so you can cut through the noise, strengthen cash flow for retailers, and make sure your product business survives (and thrives) in the new landscape.

Grab your notebook and come behind the counter—these are the independent retailer tips that matter.

Make sure you grab my freebie at http://resilientretailclub.com/freebie

Enjoy the episode? DM me your lightbulb moments or next guest wish list @resilientretailclub on Instagram. Please rate, follow, and review this podcast in your app—it helps more indie founders decide to give us a try!

00:00 "Top Retail Trends for 2026"

06:05 "Future of Shopping: AI & Shoptainment"

10:07 "Shoppable Live Streams on TikTok"

14:16 TikTok Shop: Creator-Brand Strategies

16:33 "AI Pets and Trust Issues"

18:42 Building Trust for Small Businesses

22:44 "Building Trust Through TikTok"

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Dead Stock to Cash Flow: Access Trapped Cash Tied Up in Inventory

Thu, 27 Nov 2025 06:00:00 +0100

Ever feel like your money’s gone missing—but you know you’ve already spent it?

In this episode, I’m diving into one of the most common and costly problems I see in product-based businesses: trapped stock. That unsold inventory piling up in your stockroom, storeroom, or studio? It’s not just taking up space—it’s tying up thousands of pounds you could be using to pay yourself, invest in your bestsellers, or boost your marketing.

I share a story that’s stuck with me for years: a shop owner who discovered over £7,000 worth of untouched stock hidden away in plastic totes. We’ll unpack why this happens (spoiler: buying on gut, not data), how to spot the mental and emotional weight of dead stock, and why clearing it isn’t failure—it’s smart, strategic retailing.

If you want to start freeing up cash in your business right now, this episode is your clean slate moment.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Christmas Stock Management: How to shift slow sellers and avoid brown bananas

Thu, 20 Nov 2025 06:00:00 +0100

Christmas is close enough to smell the cinnamon, but I know for many indie retailers this is also the “please don’t let me be stuck with this stock in January” moment.

In this episode, I’m talking you through the three big troublemakers you need to get on top of right now: slow sellers, overstocks, and the infamous “brown bananas” — those products that basically lose all their value the second Christmas week ends.

I’ll show you how to read your Shopify reports properly, how to spot the items that won’t budge in January no matter how hopeful you are, and why targeted discounts nearly always beat the big “panic discount” button.

If you want to protect your cash flow, avoid a messy January, and make smarter decisions while the footfall is still high, this one will help.

Perfect for any product business juggling stock levels, nerves, and the final push of the Golden Weeks.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

What Shopify and Klaviyo Agree On: Christmas 2025 Spending

Thu, 13 Nov 2025 06:00:00 +0100

Christmas 2025 is shaping up to be a season of cautious confidence — and coziness.

Hi, I'm Catherine Erdly.

In this episode of The Resilient Retail Game Plan, I'm sharing insights from my Forbes.com research, drawing on data from Shopify, Etsy, Klaviyo, LoyaltyLion and more to reveal what shoppers are really planning this festive season.

Discover why UK consumers are expected to spend over £91 billion, how AI is reshaping holiday shopping, and why “comfort, connection and coziness” are the emotional triggers driving this year’s trends.

I'll also break down what all this means for independent retailers — from loyalty strategies to smarter stock planning — so you can make this Christmas your most profitable yet.

Make sure you grab my freebie at http://resilientretailclub.com/freebie

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Get more sales with less stock!

Thu, 06 Nov 2025 06:00:00 +0100

Ever wish a retail expert would walk into your stockroom, pull up your numbers, and just tell you exactly what to do?

Hi, I'm Catherine Erdly.

This week on the Resilient Retail Game Plan, I’m tearing down the myths and fears behind a stock audit and showing why getting your inventory under control is the most powerful move a product-based business owner can make.

After 25 years in retail, I’ve seen it all: wasted cash in stagnant shelves, business owners drowning in data but starving for answers.

So I created Stock Doctor — a done-for-you service that cuts through overwhelm with actionable clarity.

Click play to hear real-world product business advice, cash flow for retailers, and inventory management tips that make strategy feel personal.

If you want independent retailer tips with zero judgement, this audit episode is your toolkit.

Why Listen

Discover how to squeeze more margin from your current stockholding
See why smart inventory management means better cash flow—and a healthier bank balance
Get simple, practical techniques to clear excess stock without damaging your brand
Learn demand forecasting tricks specifically for small product businesses
Find out how to price products for wholesale, set minimum order quantities, and scale a product business confidently
Hear success stories from real retailers who’ve used Stock Doctor to boost sales, decrease surplus, and claim more owner pay

DM your biggest takeaway or guest suggestions to @resilientretailclub on Instagram. Rate/follow the Resilient Retail Club Podcast in your favourite app to stay ahead.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

The Power of Planning Your Retail Sales Year: How Structure Creates Freedom (and Profit)

Thu, 30 Oct 2025 06:00:00 +0100

If you’re tired of winging it with your retail sales, this episode of The Resilient Retail Game Plan is your turning point.

I'm Catherine Erdly, and in this episode I'm revealing how mapping out your sales year gives you more creativity, not less.

Plus, we're all about calmer launches, better cash flow, and loyal customers.

Learn how to replace last-minute panic with a confident plan that fits your life, not the other way around.

Timestamped overview

00:00 Planning Enhances Creativity

03:40 Avoid Reactive Selling Strategies

07:09 Predictive Marketing Example

10:57 Plan Themes, Fill Gaps

15:07 "Planning Ahead for Success"

18:14 Holiday Planning for Retail Success

Website: https://www.resilientretailclub.com

Invite: https://resilientretailclub.com/retailsales

Podcast: https://www.resilientretailclub.com/podcast

Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

When Numbers Finally Tell the Truth - Retail Reality Check That Changed Everything for My Client

Thu, 23 Oct 2025 06:00:00 +0100

Resilient Retail Club member Petrina Reddy from "Saints at Sea" thought she was doing everything right — until the numbers told a different story.

In this episode, she joins me, Catherine Erdly, to share the moment she realised her retail business wasn’t actually working the way she thought it was.

We talk honestly about the emotional side of facing your figures, the hard decisions that come next, and how Petrina rebuilt her business with clarity and confidence.

If you’ve ever avoided looking too closely at your sales or stock levels, this is the wake-up call you didn’t know you needed.

Timestamped summary

00:00 "Balancing Creativity and Growth"

03:18 Multitasking Beyond Comfort Zones

06:40 "Business Growth Light Bulb Moments"

10:24 Seasonal Travel and Road Trips

15:22 "Promoting Portugal's Culture Creatively"

18:18 "Saints at Sea Spotlight"

Website: https://www.resilientretailclub.com

Invite: https://www.resilientretailclub.com/waitlist

Podcast: https://www.resilientretailclub.com/podcast

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Overcome 'feast or famine' in your product retail business!

Thu, 16 Oct 2025 06:00:00 +0100

Sound familiar? Ever felt your sales rhythm drop from celebration to silence overnight?

Welcome to the Resilient Retail Game Plan podcast, where I, Catherine Erdly, cut through the feast-or-famine fog so many independent retailers face.

In this episode, I crack open the real reasons your product business swings from record months to radio silence and arm you with retail-savvy strategies that’ve worked for multi-billion pound chains—plus the lean, scrappy shops braving the UK high street right now.

Why listen?

Ditch the rollercoaster: Learn why you’re stuck in boom-bust and how to end it
Build calm, repeatable sales systems—no chasing your own tail at payday or peak season
Squeeze more margin by syncing launches with simple, effective marketing
Create a retail sales plan that powers up even on slow, confidence-testing days
Spot the “cycle of doom” before it derails your cash flow for retailers
Walk away with independent retailer tips you can action before opening hours

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

3 mistakes that keep small product retail businesses stuck!

Thu, 09 Oct 2025 06:00:00 +0100

Ever wondered why your sales are stuck in first gear – and what you can actually do to shift them?

I'm Catherine Erdly and this episode of the Resilient Retail Game Plan drills into three mistakes I see again and again with small product businesses. If you’re posting on Instagram, trying in-person markets, running the odd promotion yet still seeing stubbornly flat sales month after month, you’re not alone. I draw on 25 years in retail, from big business stockrooms to indie brands, to break down what’s really holding back your growth – and what needs to change if you want momentum, not just busy work.

Why listen?

Diagnose the hidden traps behind sales plateaus – and get clarity on what to fix first
Craft a retail planning mindset that supports creative not cookie-cutter growth
Pinpoint how to build a product strategy rooted in data (not guesswork or feast/famine launches)
Sift fact from feeling so your decisions support cash flow for retailers
Walk away with indie retailer tips to create your own resilient retail game plan

Let’s turn product business advice into action: DM me your thoughts or episode ideas on Instagram @resilientretailclub. If you’re finding the retail podcast UK series useful, hit follow and leave a rating – it’s the best way to help more makers and shop owners discover the Resilient Retail Club podcast.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Black Friday 2025: smart strategies for small product businesses to protect profit

Thu, 02 Oct 2025 06:00:00 +0100

Black Friday: Profit or Pitfall? The Retail Game Plan for Indie Brands

Black Friday isn’t designed for indies, so why do so many small retail business owners still feel pressure to play?

In this episode of the Resilient Retail Game Plan, I pull you behind the screens and into the real numbers; sharing where the opportunities actually lie for UK product businesses come November, what the headlines miss, and how you can plan Black Friday on your own terms.

No boss babe myths.

No one-size-fits-all answers.

Just straight-talking product business advice from 25 years in the retail trenches.

I’ll help you squeeze more margin, build customer loyalty, and avoid the stress spiral—whatever you decide about Black Friday.

Why listen?

Flip mainstream Black Friday thinking and capture the month’s biggest wins—for your bottom line and your values
Squeeze more profit from your Q4, not just turnover
Tame your promotions calendar, reduce customer “discount fatigue”
Reward loyal customers in a way that fits your brand
Use cash flow for retailers and inventory management podcast tactics to plan stock (not just hope for the best)
Hear exactly how successful indie retailers choose, pace, and communicate their Black Friday offers—without losing themselves in the noise

DM me @resilientretailclub on Instagram with your Black Friday takeaways or guest ideas for the podcast. If this episode clears the fog, rate and follow the show in your favourite retail podcast UK app.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Get loyalty from your retail business customers

Thu, 25 Sep 2025 06:00:00 +0100

Loyalty in retail isn’t just about discounts anymore — it’s about creating experiences customers remember. In this episode, Catherine Erdly talks with Charlie Casey, CEO of LoyaltyLion, about what loyalty means in 2025.

You’ll learn:

Why discounts alone don’t drive loyalty

How experiences like VIP drops & events keep customers coming back

Real examples from brands using loyalty to boost sales

Why loyal customers spend 4× more in tough economies

How to balance short-term sales with long-term trust

Companies mentioned in this episode:

Loyalty Lion
Never Fully Dressed
Represent Clothing
The Inkey List
John's Crazy Socks

Links referenced in this episode:

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

https://youtu.be/Xox17sgis_Q

How to Manage Cash Flow During Seasonal Peaks in Retail

Thu, 18 Sep 2025 06:00:00 +0100

Teetering bank balance, shelves groaning with unsold stock, and a to-do list that rustles louder than tissue wrap? Lean in—this festive crunch is survival mode for indie retailers.

Christmas is coming, and with it, that age-old retail cash flow pinch. I’m Catherine Erdly—host of the Resilient Retail Game Plan and twenty-five years deep in this glorious, gritty industry.

In this episode, I break down why September and October send even the most seasoned retailers’ stomachs flipping and how you can manage cash flow during seasonal peaks without losing sleep or profit. From real talk about why “big guys” don’t have it any easier to practical advice for negotiating terms, avoiding stock pile-ups, and clearing out that dreaded dead stock (think: cash stuck in hibernation), this conversation is your no-nonsense lifeline. [cash-register-ding]

Why listen?

Get honest, human product business advice for weathering the Christmas crunch
Squeeze more margin from your range (and finally pay yourself as a product-based business owner)
Learn how to use a retail cash flow template (grab the free download)
Discover negotiation strategies for small retailers and indie retailer tips only a retail podcast UK like ours digs into
Find out how to clear excess stock without damaging your brand—or losing your mind

Prefer to watch?

Have takeaways, sticky situations or guest ideas?

DM @resilientretailclub on Instagram—I read every message.

Don’t miss future episodes of the Resilient Retail Club podcast: rate and follow in your favourite app. For more scaling a product business insight, catch my latest Forbes feature on funding options for indie retailers UK.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Scaling your product retail business beyond six figures

Thu, 11 Sep 2025 06:00:00 +0100

Are you running your retail business – or is it running you into the ground?

I’m Catherine Erdly, and on this episode of the Resilient Retail Game Plan, I peel back the glossy sales charts to reveal what really comes after that six-figure milestone.

I’ve seen it firsthand: when independent product business owners hit £100K or more, the chaos, decision fatigue and burnout can hit even harder – unless you’re ready to swap the founder hustle for actual strategy.

Through candid stories and my Focus Framework, I’ll show you how growing past six figures doesn’t have to mean drowning under to-do lists or turning your business into a bottleneck. There’s a smarter, healthier way to scale your retail brand.

Why listen?

Pinpoint why scaling a product business is nothing like starting one
Spot the four founder traps (burnout, overwhelm, plateau… and more)
Shift from gut-feel chaos to data-led, confident growth [quiet stockroom rustle]
Tame your stock monster with inventory management tips from a 25-year retail expert

**Share your “aha” moments — DM me @resilientretailclub on Instagram. If this episode gives you a retail reality check, rate and follow the Resilient Retail Club Podcast in your favourite app.

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Your Q4 Retail Marketing Plan (PR, email, ads, social) That Works!

Thu, 04 Sep 2025 06:00:00 +0100

Will your Q4 plan make or break your Christmas sales?

I’m Catherine Erdly, drawing on 25 years in retail trenches, and this episode of the Resilient Retail Game Plan podcast is your hands-on guide to prepping a joined-up Q4 marketing plan.

Featuring insights from PR guru Rosie Davis Smith, email strategist Katie Farrell, ad creative powerhouse Narada McCoy, and social storytelling pro Emily Hansen.

We cut past the shiny distractions to give you product business advice you can bank on, including practical inventory management tips, cash flow strategies for indie retailers, and bite-size marketing moves that punch above their weight.

Whether you’re chasing a Black Friday bounce or looking to scale your product business without burning out, you’ll get a real-world playbook—no jargon, no hype.

Why listen?

Build a Q4 campaign that links PR, email, paid ads, and social to tell a story customers remember
Land genuine press coverage (gift guides included) even if PR feels alien
Craft emails that sell when you’re too busy to write another draft in December
Squeeze more margin out of seasonal ads—and shift your budget like a pro
Batch social content in one afternoon so you’ve always got stockroom-fresh posts, even in peak chaos
Spot (and dodge) the biggest cash flow traps retailers fall into at peak

Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app.

And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/

Mentioned in this episode:

Retail Roar

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Christmas Stock Planning For Product Retail Businesses: Avoid Sell outs & overbuying

Thu, 28 Aug 2025 06:00:00 +0100

Will your Christmas cash flow jingle or stall?

Hi! Catherine Erdly here, host of the Resilient Retail Game Plan. It’s that time of year when indie retailers either outsmart January’s excess stock blues or get a cash flow headache that lingers long past the mince pies.

In this episode of the resilient retail club podcast, I’m rolling up my sleeves with a no-fluff checklist for peak season stock planning, tested across 25 years and countless Q4s. Forget gut feeling; I’ll help you tune into hard data, smart forecasting, and those golden “hero products” that turn browsers into loyal gift buyers—no corporate jargon, just straight-talking product business advice for real shop floors.

Timestamped summary

00:00 "Prepare Adequately for Christmas Sales"

03:20 "Stock Planning: Gut Feel vs. Data"

09:14 "Focus on HERO Products"

10:12 Optimise Holiday Product Strategy

15:21 Conservative Christmas Sales Planning

16:32 "Planning for Increased Sales Capacity"

19:34 Stock Forecasting Strategy Tips

And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

The four best ways to grow your small product retail business

Thu, 21 Aug 2025 06:00:00 +0100

Four levers, infinite impact: Which one’s your sales superpower?

Ever feel like you’re pouring all your energy into driving new traffic but your sales aren’t leaping as much as you hoped? You’re not alone. In this episode of the Resilient Retail Game Plan, I pull back the curtain on the actual four ways to grow a product business—ways that go way beyond just chasing new customers.

With 25 years in the retail trenches (and plenty of stockroom tales to prove it), I’ll walk you through the no-fluff reality of sales growth: what really works, what puts profit first, and why the most valuable sale in your universe might be the one you never even thought about.

Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future Catherine Erdly podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app - and if you want fresh industry insight, check out my Forbes article on retail trends.

Timestamped summary

00:00 "Understanding Customer Journey in Sales"

04:29 Audience Growth Strategies Overview

09:56 "Boosting Sales via Conversion Optimization"

11:17 Boosting E-commerce Conversion and Sales

16:36 Boosting Sales Through Transaction Value

18:46 Nurturing Your VIP Customers

21:50 Free Sales Growth Resource

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Just £170 could save your retail business from disaster!

Thu, 14 Aug 2025 06:00:00 +0100

Could missing a simple £170 expense cost you your entire business overnight?

This week on The Resilient Retail Game Plan, I sit down with the sharp, straight-talking Lucy Wheeler of Lucy Legal to tackle the legal booby traps hiding in plain sight for indie retailers.

Hi, I'm Catherine Erdly and I’ve seen it too many times: stock room full, launch morning on the horizon… only for a cease-and-desist email to land and unravel months of work.

From that infamous £170 mistake to new rules around AI, GPSR, refund policies and more, we cover the real-life slip-ups that keep shop owners awake at 2am—and exactly how to sidestep them.

Why listen?

• Hear the heartbreak of a last-minute legal disaster (and the £170 fix you can make today)

• Demystify refund policies, legal basics, and essential legal templates for product businesses

• Ground your cash flow for retailers and prevent “sunk cost” pain with practical product business advice

• Learn how to future-proof with Lucy’s toolkit tips for AI and upcoming safety regulations (GPSR, GDPR, and more)

• Get independent retailer tips to scale confidently—from your first Etsy sale to six-figure growth

Timestamped summary

00:00 Clarify Refund and Return Policy

05:13 Refund Policy Considerations

06:43 Customer-Centric Legal Support

13:01 AI Legal Toolkit Overview

14:44 Negotiating Supplier Contract Terms

17:59 Freelancers vs. Employees: Business Decisions

21:12 New Product Safety Compliance Challenges

25:40 Trademark and Targeted Facebook Ads

26:49 Lucy Legal: Business Protection Tools

Keep the conversation going—DM me your questions or takeaways @resilientretailclub on Instagram. If you found this episode helpful, leave a quick rating or follow in your favourite app; it helps other indie retailers discover the podcast.

For bonus product business trends, check out my latest Forbes article on retail cash flow and funding options for indie retailers UK.

And here's this episode's freebie: https://resilientretailclub.com/sales

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

Controlling Cash Flow - The SHOPS Framework

Thu, 07 Aug 2025 06:00:00 +0100

Ever feel like your till’s ringing, but your bank balance is whispering “not this month”?

I’m Catherine Erdly, and this episode of the Resilient Retail Game Plan gets painfully real about the truth behind cash flow for retailers.

If you’ve ever panicked at 3am, wondering how to pay that looming supplier invoice, you’re not alone.

I break down my “SHOPS” framework;

Sales, Having It Mapped Out, Overheads, Profit, Stock.

Turning the messy, anxiety-inducing side of product business finance into a clear action plan.

This is practical product business advice forged from 25 years on the retail shop floor and in boardrooms.

If you want genuine independent retailer tips from a UK retail podcast, you’re in the right place.

Let’s keep talking:

DM me on Instagram @resilientretailclub—share your next cash-flow move, or nominate a guest for the Resilient Retail Club Podcast. Drop a follow or review in your favourite retail podcast app. Want more shop owner know-how? Check out my latest Forbes article on funding options for indie retailers UK (link in show notes).

[fade out as a spreadsheet cell totals up, quietly but with that perfect clack]

Mentioned in this episode:

Retail Roar

Have you signed up yet? retailroar.co.uk

👉 https://futureretail.lpages.co/stop-stock-eating-profit/

The Jellycat drama explained

Thu, 31 Jul 2025 06:00:00 +0100

When your best-selling supplier pulls the rug out, what’s your next move?

I’m Catherine Erdly and this week’s Resilient Retail Game Plan episode dives straight into the Jellycat drama that’s rocking UK indie retail. Plush toys flying off the shelves one day, a curt rejection letter from your biggest brand partner the next. So how did Jellycat, the darling of TikTok and Instagram, go from indie retailers’ secret weapon to their biggest heartache? You’ll hear first-hand from shop owners blindsided by sudden cuts, dig into what this shock move reveals about scaling a product business, and learn hard-won lessons on loyalty, stock planning, and brand control. Plus my own take after 25 years in retail trenches.

Why listen?

Discover how Jellycat’s decision upended cash flow for retailers—and what resilient retail really looks like in a storm
Hear real talk on demand forecasting, inventory management, and pricing products for wholesale when the rules change overnight
Unpack honest product business advice from guests who’ve been both championed and ghosted by hot brands
Squeeze out independent retailer tips for strengthening supplier relationships—and never relying on one source again
Reflect on indie shop survival and the community power that outlasts any viral craze

DM @resilientretailclub on Instagram with your biggest takeaway or who you’d love to hear next. If this episode hit home, rate and follow the Resilient Retail Club Podcast on your favourite app. Want even more? Read my latest Forbes article for funding options and fresh retail trend insights.

Not every plush is as soft as it looks. So let’s get into the real story.

Mentioned in this episode:

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Product pricing and the value triangle

Thu, 24 Jul 2025 06:00:00 +0100

Welcome to another episode of the Resilient Retail Game Plan podcast, hosted by me, retail expert Catherine Erdly. In this episode, I'm getting right to the heart of one of the biggest challenges for independent product business owners: pricing your products with confidence.

Whether you’re creating your own products or reselling others’, pricing often brings up tricky questions, self-doubt, and even a touch of money mindset drama.

I'll be explaining why undercharging is so common and why your customer’s wallet isn’t your business.

I'll also walk you through the concept of the value triangle—covering price, quality, and desirability—to help you feel empowered to set prices that are sustainable for your business and resonate with your customers.

If you want to grow a profitable retail business, feel more confident about your pricing decisions, and learn how to explain your value in a way that truly connects, you’re in exactly the right place.

Click play and let's get started.

Tell me what hit home:

Once you've listened, DM @resilientretailclub on Instagram and tell me what resonated most with you.

Please rate, follow, and share the Resilient Retail Club podcast in your app. It all helps us grow the show!

Useful links:

My freebie: http://www.resilientretailclub.com/freebie

The Stock Doctor: https://resilientretailclub.com/stockdoctor

My website: https://www.resilientretailclub.com/podcast

My Forbes page: https://www.forbes.com/sites/catherineerdly/

Timestamped summary

00:00 "Pricing Challenges for Small Businesses"

06:06 The Risks of Underpricing Products

07:20 Retail Pricing Indicator for Undervaluation

10:39 "Wholesale Pricing Strategy Essentials"

15:55 "Understanding Your Ideal Customer"

17:55 Reducing Costs Without Compromise

22:33 "Impactful Story Elevates Bag's Value"

25:38 Maximizing Product Pricing Strategy

This title captures the dual focus of the text: encouraging bravery in trying new strategies and encouraging listeners to engage with the podcast by following, subscribing, and reviewing.

Mentioned in this episode:

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Sell Less, Make More: Pricing and Profit Margin Tips for Retailers

Thu, 17 Jul 2025 06:00:00 +0100

Why Strong Profit Margins Matter More Than Sales in Your Product Business

Let’s be honest. Selling more doesn’t always mean you’re making more. In this episode of the Resilient Retail Game Plan podcast I share why strong profit margins are the foundation of a sustainable product business.

I’ll walk you through how to calculate your real margins how to spot the most common mistakes including ones I’ve seen big retailers make and what you can do to improve your pricing without sacrificing sales.

In this episode I cover:

The difference between 'in' margin and 'out' margin
How discounting impacts your bottom line
How often I recommend reviewing your prices
Why your top sellers might be hurting your profits
My practical tips for protecting margin and growing sustainably

If you’ve ever looked at your sales numbers and thought "it still feels like I’m not earning enough" this is the episode for you.

Tell me what hit home:

DM @resilientretailclub on Instagram and tell me what resonated most with you.

Please rate, follow, and share the Resilient Retail Club podcast in your app. It all helps us grow the show!

Useful links:

My freebie: http://www.resilientretailclub.com/freebie

My website: https://www.resilientretailclub.com/podcast

My Forbes page: https://www.forbes.com/sites/catherineerdly/

Timestamped summary:

00:00 Understanding Profit Margins

03:46 Why Profit Margins Are Key to Business Success

09:25 Calculate Costs for Profit Clarity

12:06 Minimise Discounts, Maximise Margins

15:31 Ideal Profit Margin Guidelines

17:47 Optimise Profits: Check Best Sellers

21:18 Monthly Margin Management Insights

Mentioned in this episode:

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5 retail lessons from 5 years of this podcast

Thu, 10 Jul 2025 06:00:00 +0100

Hear that stockroom hum? Let's talk about it

Ever felt like you’re building your indie product business with one hand on the till and the other on the panic button?

This week on the Resilient Retail Game Plan, I’m cracking open five years of the Resilient Retail Game Plan podcast vault to bring you the biggest, most valuable independent retailer tips I’ve learned (and lived through) across 25 years in retail.

Whether you’re tripping over boxes in your spare room or juggling inventory management on Shopify, I’m sharing the core product business advice that actually shifts the dial; from cash flow for retailers to pricing products for wholesale, and right through to scaling a product business without losing your mind (or your margins).

You’ll hear some brass-tacks truths (yes, stock is more than 'buy and sell'), some guest wisdom, and honestly, a fair few mistakes I’d rather you skipped.

Why listen?

• Squeeze more profit and ditch “busy fool” turnover, get clear on bottom-line sanity

• Tame your 'stock monster' with strategies for better inventory management when the money seems to vanish

• Surf the trends, don’t drown in them and learn how to spot what matters and what’s just noise

• Market with heart and stop forcing yourself into social platforms that make you miserable

• Armour up your mindset and get the resilience you need to ride out the rollercoaster

Tell me what hit home:

DM @resilientretailclub on Instagram with your favourite insight or guest wish list.

Please rate, follow, and share the Resilient Retail Club podcast in your app and for extra sparkle, dive into my Forbes retail trends article (link below).

Here’s to another five years of the realest retail podcast UK founders can trust.

Useful links:

My freebie: http://www.resilientretailclub.com/freebie

My website: https://www.resilientretailclub.com/podcast

My Forbes page: https://www.forbes.com/sites/catherineerdly/

Timestamped summary:

00:00 Understanding Product Business Profitability

03:22 Profitability and Pricing Focus

07:27 "Retail Industry Trends Insight"

12:57 Consumer Stories Drive Business Strategy

14:00 Focus on Your Circle of Control

19:06 Mindset's Impact on Business Success

24:03 Building Profitable, Sustainable Businesses

26:50 "Podcast Feedback and Future Ideas"

Companies mentioned in this episode:

Woolworths
Toys R Us
Forbes
TikTok
Instagram
Pinterest
Shopify
Sainsbury's
Next
Children in Need
Eleanor Boma
Astrid and Mew
Air and Grace
Lucy and Yak

Mentioned in this episode:

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Sure-fire Shopify Conversion Rate Improvements with Pip Hounslow

Thu, 03 Jul 2025 05:00:00 +0100

In this episode of the Resilient Retail Game Plan, I’m joined by Shopify web design expert Pip Hounslow for a deep dive into website conversion rates.

We chat about what’s considered “normal”, why your conversion rate might be lower than you’d expect, and the small tweaks that can make a big difference to your sales.

Pip also shares tips on improving your add-to-basket button, ensuring your website works beautifully on mobile, and why your founder story could be the key to connecting with customers.

Whether you’re on Shopify or another platform, you’ll come away with practical ideas to help your product-based business convert more visitors into buyers.

Mentioned in this episode:

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How Bird and Blend Turned Tea into an Experience at Retail ROAR with Mike Turner

Thu, 26 Jun 2025 05:00:00 +0100

It’s no secret I’m a big fan of Bird & Blend, so chatting with co-founder Mike Turner at Retail ROAR was a real treat. From a single market stall to 25+ shops across the UK, Mike and his co-founder Krisi have built something truly unique.

In this episode—a sneak peek from our Retail ROAR 2025 summit—Mike shares how Bird & Blend grew from iced tea samples and hand-packed blends into a beloved national brand, all while staying people-focused and rooted in community.

We cover:

What “experiential retail” actually looks like (and what it doesn’t)
How thinking omnichannel from day one set them up for growth
The joy of unexpected blends (think rhubarb and custard tea!)
Using crowdfunding, customer feedback, and team ideas to scale
Why real loyalty comes from inclusion—not discounts

Whether you’re planning your first shop, growing your brand, or simply after a dose of retail inspiration—this one’s worth a listen.

🎟️ Want more content like this? Get on the waitlist for Retail ROAR 2026!

Mentioned in this episode:

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Turn Comments Into Sales: Using Social Listening to Grow Revenue with Brooke Sellas

Thu, 19 Jun 2025 05:00:00 +0100

What if your next sale is hiding in your Instagram comments? This week on the podcast, I’m diving into social listening and social care with the brilliant Brooke Sellas, founder of B Squared Media and host of the Social Media CX Podcast.

We get into the real reason you need to respond to those “Do you ship to ___?” questions—and how your answers could be the tipping point for someone making a purchase.

Brooke shares practical, no-cost ways small business owners can start using social media conversations to reduce churn, support sales, and improve customer experience (without hiring a whole new team).

If you’re feeling overwhelmed by all things social, this episode is packed with human-first strategies you can actually use.

🔗 Mentioned in This Episode:

Let me know what stood out to you from this episode over on Instagram @resilientretailclub!

Don’t forget to rate, review, and subscribe—and tag me when you’re listening!

Timestamps:

[00:00:00] What your customers say that you might be overlooking

[00:03:32] What social listening actually means

[00:05:46] Gen Z and millennials shop differently—here’s how

[00:07:56] People expect replies outside of 9-5. Now what?

[00:10:32] The questions buyers are asking that you might be overlooking

[00:11:46] Social listening that drives sales

[00:13:41] What to do with negative feedback

[00:17:20] A real-world example of social listening driving sales

[00:20:19] Your competitors reviews are full of clues

[00:22:23] The free focus group you’re probably not using

[00:24:00] One simple way to start social listening

Mentioned in this episode:

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Stop Bleeding Cash - Fix Your Stock System

Thu, 12 Jun 2025 05:00:00 +0100

If managing your stock feels like a total guessing game, you’re not alone. And it’s not your fault. In this episode, I’m breaking down why so many product business owners feel completely overwhelmed by stock decisions and what you can start doing about it.

We’re talking about:

Why “gut instinct” isn’t a stock strategy
The silent cost of overbuying (or underbuying) stock
How to break out of the cash flow hamster wheel

And if this hits home for you, I’ve got something that will help…

🎉 Join me for a free talk on Monday, 16th June at 10:00 AM. It’s called Stop Letting Stock Eat Your Profit. In this free session, I’ll show you three quick fixes that can immediately help you feel more in control of your stock.

Resources

Book: Tame Your Tiger

Webinar: Stop Letting Stock Eat Your Profit

Mentioned in this episode:

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5 Lessons in Growing with Your Customers from Retail ROAR with Claire Burrows

Thu, 05 Jun 2025 05:00:00 +0100

Get a look at how one founder built a product business with staying power. This episode is a sneak peek into Retail ROAR, my free annual virtual summit for product business owners.

I’m joined by Claire Burrows, founder of Air & Grace. She shares how she built a values-led footwear brand known for comfort, quality, and loyal customers.

We talk about manufacturing setbacks, staying close to your customer, and why refusing to compromise on quality can fuel your long-term growth.

If you’d like early access to the next Retail ROAR, you can sign up here to be the first to know when it opens.

[02:18] The “wardrobe of regret” moment that sparked her mission

[06:38] How Claire overcame early manufacturing setbacks

[08:14] Why face-to-face customer feedback shaped her direction

[10:37] How one customer request turned into half the product line

[14:06] Claire's most memorable pinch-me moments in business

[14:51] How she secured early investment in the business

[17:09] The financial realities of managing your cash flow

[18:39] Why strong supplier relationships matter

Resources:

Get Early Access to ROAR 2026

Air & Grace

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Storytelling That Sells (Without Sounding Salesy) with Char Dixon

Thu, 29 May 2025 05:00:00 +0100

Storytelling gets talked about a lot, but what does it actually look like day to day?

With AI-generated content flooding our feeds, original stories are more powerful than ever. Today, Char Dixon is here to tell us why.

We talk about how to make your content feel more like a conversation, why your behind-the-scenes moments are more valuable than you think, and how to stop overthinking your posts and start sharing what’s already happening in your business.

If you’ve been second-guessing your content or feeling stuck on what to say, this advice might just help you get out of your own way.

Char spent two decades in marketing for major retailers before shifting her focus to small businesses. Now she helps founders find their voice and share their stories in a way that feels natural, not forced.

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Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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How Retail by Design Helped a Founder Fall Back in Love With Her Business with Katie Glickman

Thu, 22 May 2025 05:00:00 +0100

What do you do when your business looks like a success, but doesn’t feel like one?

Katie Glickman started Bibbilyboo after struggling to find a bib that worked for her own child. What began with a sewing machine at the kitchen table grew into an award-winning business, with over 64,000 bibs sold and stockists across the UK, including the country’s largest baby store.

But success doesn’t always feel the way we expect it to. After years of sewing, scaling, and saying yes to every opportunity, Katie hit a point where the business felt more draining than energising. She was navigating a factory partnership, juggling cash flow, and questioning what came next.

That’s when she joined Retail By Design. She shares what happens when your shop reaches a transition point—and how she reconnected with her purpose and started enjoying her business again.

[01:35] The everyday parenting struggle that sparked a business idea

[07:48] The biggest pinch-me moments in business

[10:43] Why joining Retail By Design felt like the right next step

[14:32] What it looks like to grow and evolve in your business

[17:48] How Katie stopped second-guessing her stock decisions

[19:57] How she reconnected with the parts of the business that bring her joy

Resources:

Bibbilyboo

Retail By Design

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Holiday? Heck Yes! 3 Systems That Keep Sales Rolling

Thu, 15 May 2025 05:00:00 +0100

As a product business owner, taking time off can feel like a luxury you simply can’t afford. There’s always something that needs your attention—customers, orders, stock, marketing. The idea of stepping away can feel more stressful than restful.

In this special 250th episode, I’m sharing a rare behind-the-scenes look at my own business. Last month, I took three separate trips, and it made me reflect on what success really means. Yes, turnover matters. But so does the ability to take a proper break without everything falling apart.

Although I run a service-based business, I’ve worked with hundreds of indie retailers over the years, and I realize how difficult it is to carve out that space.

If stepping back feels impossible, I want you to know it doesn’t have to be. And if you’d like help creating a business that truly works for you, Retail By Design might be just what you need. There are still a few places left!

[00:00] Why taking time off can feel impossible for product business owners

[01:49] What three trips in one month taught me about success and balance

[03:27] The real cost of not taking proper breaks from your business

[11:44] How to plan ahead so you can step away with confidence

[17:05] How support and clear priorities make time off possible

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Stop winging it. Take your business to the next level of growth.

Retail by Design is a high-performance, six-month programme, combining award-winning business mentoring with the magic of masterminding. It’s built for ambitious, established small business owners turning over £100K+ who are ready to step out of survival mode and grow with clarity, structure and calm confidence. Learn More at https://www.resilientretailclub.com/retail-business-mentoring/

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Idea → Aisle: Ship Your Product Faster

Thu, 08 May 2025 05:00:00 +0100

Today, I’m joined by luxury knitwear designer Genevieve Sweeney, who’s been part of both our Retail By Design mastermind and the Stock Doctors programme.

In this conversation, she shares how those programmes helped her move a long-held idea into action, which was bringing part of her production in-house after nearly a decade in business. It’s a shift that’s given her more control over stock, space to test new products, and the ability to respond to demand more quickly.

We also talk about planning around seasonal sales, building customer loyalty, and managing creative work alongside the day-to-day demands of running a business.

[02:55] What kept Genevieve rooted in British manufacturing

[05:56] Why in-house production changed how Genevieve plans and sells

[07:39] The hardest parts of running her business over the last decade

[09:13] What happens when your customer base grows with you

[15:07] Why Genevieve joined the mastermind after Goldman Sachs

[17:16] What she learned from Retail By Design and Stock Doctors

Resources:

Genevieve Sweeney Knitwear

Retail by Design

Profit First by Mike Michalowicz

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Payday for the Boss: Cash-Flow Moves to Fund You

Thu, 01 May 2025 05:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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What do you do when your business grows, but your pay doesn’t? It’s a common issue for product business owners. Today, we’re talking about how to pay yourself sustainably.

Paying yourself from your product business isn’t always straightforward. In this episode, I’ll explain why it’s more complicated than it seems and walk you through some common mistakes and how to avoid them.

We’ll also address myths, like the idea that reaching six figures means you can automatically pay yourself more. It’s not always that simple. You might see your sales grow but still struggle with cash flow.

By the end of this episode, you’ll understand why cash flow can feel chaotic and what you can do to get it back on track. If you’re ready to start paying yourself properly, this episode is for you!

What's Inside?

[02:32] Why product businesses need different strategies

[06:10] Money myths and the metrics that matter

[08:02] The importance of cash flow forecasting

[15:02] What business owners need to pay themselves

[18:46] How to start letting go of your financial fears

[22:56] Get 1:1 support to sort out your retail finances

Resources Mentioned in This Episode:

Retail By Design

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Stuck at Six Figures? Why Retailers Must Shift Gears to Scale (Without Burning Out)

Thu, 24 Apr 2025 05:00:00 +0100

Join my Free Webinar - Scale To 7 Figures Without The Overwhelm on Wednesday April 30, 2025, at 10am UK time. Discover proven strategies that help you grow your business sustainably and profitably.

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In this episode, I’m breaking down a hard truth for product-based business owners: What got you here, won’t get you there. If you're a retailer stuck at six figures—or feel like your business is running you instead of the other way around—this one's for you.

I dive into the essential mindset and structural shifts that independent retailers need to make to grow their business sustainably, without sacrificing their sanity or freedom.

Plus, I invite you to my free live webinar on how to scale your product business to seven figures without burnout. 🎧 Tune in for insights and actionable steps!

What's Inside:

00:00 The hard truth about growth 01:40 Why sales growth alone won’t solve everything 02:54 The toughest part of product-based business growth 06:12 How the skills that got you here can hold you back 07:08 The “new level, new devil” concept in retail 11:35 Burnout signals and the trap of doing it all 12:41 Defining your “there”—what success really looks like 16:30 Structure, support, and sanity: The real game-changers 18:47 Why leadership mindset matters more at scale 22:41 Join my free webinar: Scale to 7 Figures Without The Overwhelm

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TikTok Till-Ringer: Retail Hacks That Sell

Thu, 17 Apr 2025 05:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Thinking about using TikTok for your retail business, but unsure where to start—or if it's worth your time? In this week's episode, I talk to Penny Walker, TikTok strategist and founder of BarBrusa Social, about how to get started (or smarter) on the app.

She breaks down how TikTok’s search features are transforming how people shop, why you don’t need to dance or go viral to succeed, and how to build a strategy that actually drives sales.

What’s Inside:

[00:00] Why TikTok still matters for retailers in 2025

[01:25] Meet Penny Walker: TikTok trainer & content strategist at BarBrusa Social

[01:56] What’s trending now (and how to reuse old trends)

[04:54] TikTok is now a search engine—here’s how to use it

[09:41] How realistic is it for small businesses to drive sales directly through the TikTok app?

[15:08] Real-world retail TikTok success stories

[17:15] What type of content is working on TikTok?

[20:23] Where to start: Penny’s step-by-step intro TikTok strategy

[24:04] Connect with Penny

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How to Create Irresistible Displays That Drive Sales with Michelle Sherrier

Thu, 10 Apr 2025 05:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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You don’t need a hefty budget to create displays that customers can’t resist.

How you present your products in a physical space can directly impact how customers shop and what they spend. Whether you’re running a brick-and-mortar store, setting up at pop-ups, or showcasing at events, visual merchandising is key to drawing customers in and driving sales.

In today’s episode, I’m joined by Michelle Sherrier. She’s a seasoned visual merchandising expert who’s transformed independent retailers and wholesale showrooms across the U.S. Michelle shares some fascinating insights and unexpected tips from her work with both big and small retailers.

We’ll uncover the psychology behind product placement, dive into clever merchandising tricks, and arm you with actionable strategies to make your displays irresistible.

[02:44] What visual merchandising involves

[04:43] Tips to create a strong presence in a small retail space

[06:50] Creative high-impact visual merchandising on a budget

[11:05] Merchandising by category vs. lifestyle merchandising

[14:43] How visual merchandising affects the way your customers shop

[18:16] Tips for driving add-on purchases with your merchandising

[22:08] How to find that spark of inspiration for a display

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Track the Right Numbers to Reach Your Q2 Goals

Thu, 03 Apr 2025 06:00:00 +0100

We’re in Q2 already! Time to take a step back, have a proper look at your numbers, and set yourself up for a strong second quarter.

In today’s episode, we’re going to chat about why it’s so important to know your numbers right now. Let’s review how Q1 went, make any necessary adjustments, and get you ready for the next 90 days.

For many of us, Q2 can be a bit quieter, which makes it the perfect time to dive into your metrics and make sure you’re on track for the rest of the year.

Today, I’ll take you through the key numbers to focus on and how to use them to plan your next quarter.

What's Inside:

[00:00] Why you need to know your store’s numbers

[05:42] The key numbers you need to know

[07:33] How often should you review your profit & margins?

[14:47] How to use Q2 as a reset button on your business

[21:00] What to do if numbers feel overwhelming

Resources:

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The Wholesale Strategies That Took Bare Kind to One Thousand Retailers with Andrew Kemp

Thu, 27 Mar 2025 06:00:00 +0100

How do you go from zero to over a thousand stockists in under two years? That is exactly what we are talking about today. I am joined by Andrew Kemp, co-founder of Bare Kind and Candid Founders, a YouTube channel helping businesses grow through wholesale. Bare Kind is not your average sock company. They sell socks that save animals, supporting 40 different charities along the way, and they have successfully expanded into over a thousand retailers. In this episode, we look at the strategies behind that growth—using B2B ecommerce platforms, targeting niche markets, and building trust through certifications. Even if you do not sell wholesale, there is plenty here for you! Andrew’s approach to finding and keeping customers is valuable no matter how you sell.

[02:20] How Andrew scaled the brand so quickly in the early days

[06:04] The biggest mistakes businesses make on the Faire platform

[10:22] How Andrew helps retailers succeed with wholesale

[12:49] One lesson Andrew wants founders to learn about retail

[15:31] How to find contacts in your niche market

[26:19] Ways that retailers can stay ahead in the wholesale market

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The Email Strategy That Keeps Customers Coming Back with Hannah Spicer

Thu, 20 Mar 2025 06:00:00 +0100

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For small businesses, every customer counts. But how do you turn a one-time buyer into a loyal customer? It’s not just in having great products, but it’s in your emails.

Today, I’m joined by Hannah Spicer, an email marketing strategist who knows what it takes to keep customers coming back. She’s worked with top luxury and premium brands, and she’s here to share what really works.

We’ll break down how email marketing goes beyond sales. From automated flows to post-purchase messages, small tweaks in timing and personalisation can make all the difference. Plus, Hannah shares simple, effective ways to use Klaviyo and other tools.

If you want to build better customer relationships and make your emails work harder, this episode is for you.

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The Talks You Can't Miss at Retail ROAR 2025

Thu, 13 Mar 2025 06:00:00 +0100

Signup for the Must-Attend Summit for Small Product Businesses - its FREE and designed for YOUR business!

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What if I told you that in just two days, you could completely transform the way you run your retail business? After working with countless retailers, I know one thing for sure—the right strategies can make all the difference. And that’s exactly why I created Retail ROAR.

And now, it’s almost here! On the 20th and 21st of March, the Retail ROAR Summit is bringing together top experts, inspiring stories, and invaluable insights—all for free. If you haven’t signed up yet, now’s the time!

I’ve spent the past year researching the biggest trends and curating an incredible lineup of speakers, all dedicated to helping you grow. In today’s episode, I’ll walk you through the must-attend sessions, the experts you won’t want to miss, and how to make the most of the event.

Whether you’re tuning in live or catching the replays in our private Facebook group, this is your chance to connect, learn, and take your business to the next level.

Resources:

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How a Stock Doctor Helps Small Businesses Think Like Big Retailers

Thu, 06 Mar 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Why do big retailers manage stock so differently from small businesses? Their approach can seem like a completely different world, but there’s a lot to learn. Especially about cash flow and profitability.

Today, I’m joined by Paola Maggiulli, a merchandising expert and one of our Stock Doctors at The Resilient Retail Club. With years of big retail experience and her own business, she knows exactly how both sides think.

We’ll dive into how big retailers make stock decisions, why data matters, and the common struggles small business owners face with promotions and markdowns.

Most importantly, we’ll talk about how Stock Doctor takes the guesswork out of inventory, pricing, and cash flow. So you can stop winging it and start feeling confident in your numbers.

What's Inside:

[02:58] How merchandising really works

[06:48] The role of merchandising in retail

[10:19] The transition from corporate to small business

[13:16] Challenges and rewards of small business

[17:44] The biggest difference between how small vs. big brands deal with stock

[24:52] What you should know about markdowns

Resources:

The Tiny Italian

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RETAIL ROAR 2025: The Must-Attend Summit for Small Product Businesses

Thu, 27 Feb 2025 06:00:00 +0100

Signup for the Must-Attend Summit for Small Product Businesses - its FREE and designed for YOUR!

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I couldn’t be more excited to introduce you to Retail ROAR 2025! If you run a product-based business, whether as an independent retailer, e-commerce seller, or brand, this is the event you cannot afford to miss.

Retail ROAR is a free, two-day online summit happening on March 20th and 21st, designed specifically for small product businesses. I created this event because I saw a gap—big retail summits cater to massive corporations, while small business events often focus on service-based industries. But what about the small retailers, the e-commerce entrepreneurs, and the creative product founders? That’s exactly who this summit is for.

This year, we’re going even bigger, with an incredible lineup of expert speakers and successful product business founders who have built their brands from the ground up. Some of the inspiring names joining us this year include:

Saira Khan (Founder of Saira Skin) – Built a 7-figure brand organically in under two years.
Paige Williams (Founder of P Louise Cosmetics) – Turned a side hustle into a multi-million-pound empire with no outside investment.
Daniel Priestley (Best-selling Author & Entrepreneur) – Teaching you how to attract and convert more customers in 2025.
… and many more amazing speakers!

We’ll be covering everything you need to know to grow your business this year: ✅ Building a strong community around your brand ✅ Converting visitors into loyal customers ✅ Leveraging the latest consumer trends ✅ Selling more in 2025 with real, actionable strategies

How does it work? 💡 It’s completely free – just head to RetailROAR.co.uk and sign up. 💡 The event happens in a private Facebook group, so you can join live or catch the replays over the weekend. 💡 Talks are 30-45 minutes long, making it easy to fit into your schedule.

If you’re serious about making 2025 your best year yet for your product business, I promise you, this summit will be worth your time.

So don’t wait—go to RetailROAR.co.uk and sign up now! And if you know other product business owners who could benefit, please share this episode with them.

I can’t wait to see you at Retail ROAR 2025! 🎉

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Scroll → Sale: 2025 Social Moves That Ring Up Revenue

Thu, 20 Feb 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Social media moves fast. It can feel overwhelming to keep up with, especially when you're running a product business. But staying ahead of the trends doesn’t mean spending all your time online.

I sat down with Janine Hardy, freelance social media manager and owner of Connected Inspired, to cut through the noise and highlight what actually matters in 2025. We’re talking short-form video, TikTok Shops, and how user-generated content (UGC) can do the heavy lifting in your marketing.

Janine also shares practical strategies for using automation and working with the algorithm instead of against it. And if you’ve been struggling to make Instagram Stories work for your business, she has some advice you won’t want to miss.

If you’re ready to get more strategic with your social media, Janine will be teaching inside the Resilient Retail Club membership during the first week of March. It’s the perfect chance to dive deeper and get hands-on guidance for your business!

[00:00] How to Make Social Media Work for You in 2025 with Janine Hardy

[02:41] What small businesses need to know about 2025 social media trends

[07:17] What retailers should look for in UGC creators

[10:35] Is there such a thing as a sustainable social media presence?

[15:03] The best way to use AI and automated for social media

[19:34] The most common social media mistakes small businesses make

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Retail Stock Stress to Profit Pop: Beat Inventory Pain

Thu, 13 Feb 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Have you ever found yourself wondering whether you’re truly making the most of your stock? Or perhaps questioned why a certain buying decision didn’t quite work out when that stock arrives? Then you’ll relate to Victoria Clark’s story today.

Victoria is the founder of Readymoney Beach Shop in Fowey, Cornwall. She turned an old public toilet block by a popular beach into a year-round shop that serves locals and visitors alike. On top of that, she runs a thriving e-commerce business selling locally sourced gifts, souvenirs, and homewares.

Her journey has had its fair share of challenges, particularly with stock management. Victoria’s here to share how the Stock Doctor service helped her move from feeling overwhelmed by inventory to gaining more control and running a more profitable business.

We’ll talk about how she navigates seasonal demand, selects the right products, and makes smarter decisions with data.

[00:00] Meet beach shop owner Victoria Clark

[02:33] The ups and downs of growing a souvenir shop

[09:57] What business was like before Victoria joined Stock Doctor

[14:47] Learning to manage numbers and stock with confidence

[18:38] How Victoria's peak season stock management has changed

[21:25] The merchandising strategy she used to sell through overstock

Resources:

5-Day Plan Your Sales Challenge

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The Power of Setting Goals: Why Your Retail Business Needs a Clear Vision

Thu, 06 Feb 2025 06:00:00 +0100

Unleash your sales potential in 2025 with a tailor-made retail sales plan! Join the 5-day challenge - 10th - 14th February 2025 inside the Resilient Retail Club Membership!

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Do you have a plan for the year? If not, you're not alone. A lot of planning-your-year advice out there is geared toward service businesses that often suggest December as the time to plan, right when retailers are focused on the holiday rush.

That’s why I believe January and February are actually the perfect months to take a step back and plan ahead for the year. If you're ready to get organized and take charge of your business in 2025, you're in the right place.

If you’ve felt like you’ve been reacting to problems instead of planning for success, this episode is for you. We’ll explore why setting goals is so important, how it can help guide your business, and I’ll share some practical tips for setting goals that are achievable and meaningful for the year ahead.

[00:00] Q1 is the best time to plan in retail

[02:15] Why we need goals

[04:39] Four mistakes we often make when setting goals

[10:16] How to create goals that lead to success

[12:39] Goal-setting without the overwhelm

[15:03] Action steps for planning your 2025 goals

Resources:

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The Link Between Mindset and Sales Performance with Sophie French

Thu, 30 Jan 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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How does your mindset affect your sales? That’s what we’ll unpack in today’s episode with Sophie French. She’s a mindset coach and healer who works with women in business to overcome self-doubt and reach their full potential.

In this episode, we dive into how subconscious beliefs can hold you back, the fears of judgment and rejection that many business owners face, and practical strategies for building resilience and confidence.

Sophie also shares her journey from copywriting to coaching and how entrepreneurs can cultivate a healthier mindset to thrive.

[00:00] The impact of a sales mindset

[02:51] How mindset drives success in business

[05:05] What stops most people from promoting themselves

[06:39] How unconscious beliefs shape business decisions

[13:56] Becoming aware of your deep-rooted beliefs

[18:53] The entrepreneurial journey

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Four Seasonal Events Every Retailer Should Use to Drive Sales

Thu, 23 Jan 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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With Christmas behind us, you might think the big seasonal event of the year is over, and it’s back to business as usual. But today, I want to shine a light on the many seasonal opportunities throughout the year that can help you create excitement and drive more sales.

Seasonal events like Valentine’s Day, Mother’s Day, Easter, and Father’s Day are fantastic opportunities to connect with your audience in fresh, creative ways— without relying on discounts.

And don’t overlook more niche events that might align perfectly with your business. As you listen, think about how these moments can inspire your marketing and spark your customer’s imagination.

[0:00] 4 seasonal events to drive sales early in the year

[05:01] Why seasonal events matter for growth

[07:55] How to work out which seasonal events are right for you

[10:53] 3 ways to build a campaign with real impact

[18:59] Make sure your campaign can keep delivering over time

[21:04] Why opting out of seasonal emails might not be as effective anymore

[23:08] What to avoid when planning seasonal events

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Can retail owners learn to be successful?

Thu, 16 Jan 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Can success be learned, or is it something you’re born with? That’s the big question we’re exploring today. I’m so excited to welcome back to the podcast, Annabel Gonifas, a coach who specialises in mindset. Annabel brings her wealth of expertise to today’s conversation, where we discuss how overcoming limiting beliefs and cultivating a growth-focused mindset can truly transform your business journey. We’ll also explore the power of reflection and the importance of having the right mindset for sustainable business growth while avoiding burnout. If you’re looking to strengthen your mindset and grow your business with confidence, you’re in for a real treat—this episode is packed with insights! [00:00] Welcome back Annabel

[04:30] The difference between self-belief and self-respect

[05:54] How to navigate fast growth with sustainability

[08:12] Overcoming the invisible walls and mindset barriers

[13:00] Rediscovering the self-belief you already have

[27:04] Habits to cultivate a strong business mindset

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How to Clear Out Dead Stock While Protecting Your Brand

Thu, 09 Jan 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Do you have more stock than you’d like but worry that discounting might harm your brand? If so, you’re in the right place. Today, we’re diving into one of my favourite topics: stock management. If you’re sitting on extra inventory, now is the perfect time to take action. January sales are a long-standing tradition—customers expect them. So, if you’re feeling hesitant about running discounts, rest assured that this is the prime time to clear excess dead stock without compromising your brand. In this episode, I’ll share seven practical tips to help you maximise your January sale and make smart, strategic moves for your business. [02:35] Why this is the perfect time to clear out stock

[03:25] Review your five buckets of stock

[06:54] How to elevate your sales messaging

[08:01] Set your sales cadence

[12:18] Make your sale easy to understand

[13:48] Give your VIPs early acess

[14:20] Highlight the ethical urgency to shop

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Turn a Side Project into a Profitable Retail Brand

Thu, 02 Jan 2025 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Turning a passion project into a recognized brand isn’t easy. But Jamie Watkins of Divine Savages is here to share how they did it, including how they used PR and great imagery to stand out. Divine Savages is a bold and innovative interiors brand known for its striking wallpapers and fabrics. Jamie and his husband Tom turned their side project into a thriving business that has captured the attention of prestigious names like the Natural History Museum and Heal’s. In this episode, Jamie shares their journey from humble beginnings to industry recognition. He also offers practical insights on leveraging PR, creating standout imagery, and navigating the ever-changing retail landscape. Plus, he reflects on his experience in the mastermind. [00:00] Meet Jamie Watkins

[02:06] What led Jamie decide to start an interior business

[07:42] The highlights of running an interior business

[10:58] How important is PR for an interior brand?

[14:36] Tips from Jamie on how brands can approach partnerships

[21:45] How they're navigating Instagram's changes

[25:14] What Jamie has learned through the mastermind

Resources:

Show Notes

The Resilient Retail Club

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Four Retail Trends Shaping 2025

Thu, 26 Dec 2024 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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The holiday rush is behind us, and if you’ve been busy running your business up until Christmas, you’re probably taking a well-deserved breather, pulling yourself together, and getting your sanity back.

But before you get too comfortable, let’s take a moment to look ahead at what’s coming for 2025. In this episode, I want to talk you through what’s on the horizon for next year.

I’ll walk you through the key shifts that will shape the retail landscape and, more importantly, what they mean for your business. We’ll explore how to navigate the upcoming changes, and I’ll share some tips on how to prepare now to stay ahead of the curve.

[00:00] What's ahead in retail for 2025

[02:49] The shift towards younger consumers

[08:13] How brands can adapt to fickle consumers

[10:42] Why considered purchasing matters

[16:09] Looking at hybrid retail: how people mix online and in-person shopping

[21:03] Integrating generative AI into your retail operations

Resources:

The Resilient Retail Club

Catherine Erdly Forbes

NearSt

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How retail businesses can leverage Meta ads and ad trends

Thu, 19 Dec 2024 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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In this episode, I’m joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the surprising success of employee-generated content. Catherine and Aggie also explore future strategies for advertising, emphasizing a human touch and intentional content planning. [01:32] Meet Aggie Moroni: Paid Ad Specialist and Founder of White Bee Digital

[01:59] Black Friday Ad Insights

[05:06] 2024 Advertising Landscape

[11:44] Meta Platform Changes and Strategies

[18:43] Boosting Ad Performance: Practical Tips for Retailers

[24:53] Looking Ahead to 2025

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Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

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How retail businesses can leverage PR

Thu, 12 Dec 2024 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

In this episode of the Resilient Retail Game Plan, I dive into the impact of effective PR for retailers with Fiona Minnett, the founder of Boss Your PR.

We discuss various types of PR such as product placement, founder profiling, and leveraging expertise, as well as strategies specifically for brick-and-mortar stores. I also provide practical tips for integrating PR into business plans for 2025.

Fiona emphasizes that many business owners are already engaging in PR without realizing it and offers her support to help them identify their unique stories and expertise angles.

[00:07] Meet Fiona Minnett: Small Business PR Expert

[01:44] Fiona's PR Journey and Expertise

[04:14] Fiona’s Mission to Democratize PR

[08:00] Types of PR for Product Businesses

[14:50] PR Strategies for Bricks and Mortar Stores

[20:53] Getting Started with PR in 2025

[28:00] Final Tips and How to Connect with Fiona

Links:

Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

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Want your product retail or e-commerce business ranking on Google?

Thu, 05 Dec 2024 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

If you have a website but wonder why you aren’t ranking on the first page of google search results. Or if you have a local shop, but can’t seem to get your customers to find you online? Then the answer might be its time to take a look at your SEO.

In this episode, I’m joined by Amy Cook of Mango&Wild, an SEO and paid ad specialist.

We are discussing the latest trends in search engine optimization (SEO) for 2024. We explore the importance of SEO for both e-commerce and bricks-and-mortar stores, particularly focusing on local SEO strategies to boost sales and visibility.

This episode offers valuable insights for business owners looking to improve their online presence and drive more traffic to their websites.

[00:00] Why its so important for retailers to understand SEO

[00:16] Meet Amy from Mango&Wild

[02:43] The Importance of SEO in 2024

[08:49] Common SEO Mistakes to Avoid

[13:42] Understanding Local SEO

[16:32] Practical Tips for Local SEO

[19:34] How to Connect with Mango&Wild

Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

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Simplifying Small Business Marketing with Constant Contact

Thu, 28 Nov 2024 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant Contact is aiming to solve with its services. We're joined by the UK general manager for Constant Contact, Erika Robinson. She's going to be telling us about her experiences as a small business owner, what she sees as the main challenges for marketing for small businesses, and how Constant Contact can help. Learn how technology and AI can level the playing field, giving small businesses the tools to compete with larger companies. [00:00] Introduction to Marketing Challenges for Small Businesses

[00:15] Meet Erika Robinson from Constant Contact

[02:15] Erika's Journey as a Small Business Owner

[04:39] Marketing Challenges for Small Business Owners

[06:22] How Constant Contact Simplifies Marketing

[07:50] The Power of AI in Marketing

[13:49] Email Marketing and Lead Generation

[17:28] Constant Contact's UK Launch and Future Plans

[21:08] A Special Offer from Constant Contact

Links:

Learn more about Constant Contact: https://www.constantcontact.com/uk

Learn more about Stock Doctor: https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

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Have you ever felt overwhelmed by your business numbers?

Thu, 21 Nov 2024 06:00:00 +0100

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

Have you ever felt overwhelmed by your business numbers?

Maybe it seems like there's endless amounts of information that you can get your hands on, but you don't actually know what you're supposed to be doing with it.

Maybe your cashflow has felt really tight and unmanageable and that sometimes you are just robbing Peter to pay Paul and keep moving money around the business in order to keep things above water.

If the answer to that is yes, then today's episode with Kate Tompsett from Happy and Glorious may be a familiar story.

Kate is one of the first businesses to go through my new stock doctor program, and she has been working with her stock doctor since the summer and has been kind enough to come onto the podcast to share her experiences being a business owner.

And what I'm sure is a very common situation of feeling overwhelmed and how the stock doctors service has helped her out.

If you're interested in the Stock Doctor service, then do go check out resilientretailclub.com where you can find out all of the information and book in for a chat.

[00:31] Meet Kate Tompsett from Happy and Glorious

[02:16] The Journey of Happy and Glorious

[06:34] Why did Kate start working with the Stock Doctor?

[12:37] Impact of Stock Doctor on Happy and Glorious

[18:33] How Stock Doctor has changed the way Kate thinks about her business

[21:59] What advice would Kate give to anyone else considering the Stock Doctor program?

[24:17] Future Plans and Conclusion

Links:

Learn more about Stock Doctor

Learn more about my mastermind for product business owners

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How Instagram Chatbots can transform your retail business

Thu, 14 Nov 2024 06:00:00 +0100

Have you ever chatted with a bot on Instagram? Chances are if you connected on a post of mine and got a link sent to you in your DMs, then you've interacted with my Resilient Retail Club Instabot.

But what is an Chatbot and how can it be useful for retailers?

In this episode, we are talking with Mel Eilers about the transformative potential of chatbots for retailers.

We delve into the benefits of using chatbots to enhance customer engagement, streamline operations, and boost sales. Mel offers practical examples and strategies, such as automating social media interactions and prioritizing marketing objectives. Additionally, we highlight the importance of compliance and the growing trend of conversational marketing among retailers.

This episode is a must-listen for small business owners looking to leverage technology to build a resilient retail business.

[01:43] Meet Mel Eilers: Chatbot Expert

[02:18] Understanding Chatbots and Their Benefits for Retailers

[03:57] Implementing Chatbots in E-commerce

[05:09] Building Effective Chatbot Strategies

[09:39] Expanding Chatbot Use Beyond Instagram

[10:47] Success Stories and Case Studies

[15:34] Compliance and Best Practices

[18:04] Future of Chatbots in Retail

[19:39] Getting Started with Chatbots

[30:12] Chatup with Mel Eilers

Links:

Get all of the details on the show notes

Learn more about Stock Doctor

Learn more about my mastermind for product business owners

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How to use Black Friday to Clear Your Dead Stock

Thu, 07 Nov 2024 06:00:00 +0100

Do you have too much stock in your business right now?

If you feel like a lot of money is tied up in stock and there is not quite enough in your bank account right now, you are not alone.

So I thought with the Christmas season fast approaching I would give you some practical ideas about how you can change that fast. Particularly, I am going to focus on how you can leverage all the fuss around Black Friday to clear your slow-selling dead stock without damaging your brand.

[02:14] The Impact of Discounts on Brand Perception

[03:29] Effective Stock Management Strategies

[06:49] Identifying and Categorizing Stock

[13:39] Promotional Tactics for Slow Sellers

[17:57] Final Tips and Recommendations

Links:

Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

Mentioned in this episode:

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Retail Customer Service Horror Stories

Thu, 31 Oct 2024 06:00:00 +0100

It’s Halloween! And today’s episode is all about the horrors of customer service.

And I wanted to do it from both sides, not just from what you've experienced as business owners. And lots of you have shared your horror stories of what your customers have said and done, but also how it feels as a customer.

And just reflecting a little bit on what great customer service looks like and how to navigate some of these things because it can be really really difficult!

You'll discover how great customer service can significantly boost your business, alongside practical tips for handling more difficult situations so customer service doesn’t have to be the nightmare of your business!

[00:00] A Customer Service Nightmare: The Faulty Frame

[02:47] Reflective Listening: A Customer Service Technique

[04:26] Halloween Special: Horrors of Customer Service

[05:58] Tips for Handling Unhappy Customers

[07:20] Real-Life Customer Service Horror Stories

[08:43] Refund Policies and Customer Retention

[09:56] The Importance of Communication

[11:37] Handling Lost Parcels and Fraudulent Claims

[13:30] Dealing with Difficult Customers

[16:39] Setting Boundaries and Outsourcing Your Customer Service

Links:

Get all the resources in the show notes on our website Get How to Talk so Kids Will Listen…and Listen so Kids Will Talk Learn more about Stock Doctor

Learn more about the Resilient Retail Club Learn more about my mastermind for product business owners

Mentioned in this episode:

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resilientretailclub.com/mailchimp

Retailer Survival Guide: managing cash flow from September to November

Thu, 24 Oct 2024 05:00:00 +0100

In this episode of the Resilient Retail Game Plan podcast, I tackle the challenges retailers face from September to November, focusing on cash flow management and strategic stock handling.

I delve into the reasons behind the cash flow pinch during this period, such as holiday season stocking and payment timing issues. I share practical advice on delaying expenses, collecting owed payments, and using detailed cash flow forecasts. I also introduce my 'Stock Doctor' service to help manage underperforming stock and emphasize the importance of balanced inventory year-round.

Tune in for actionable insights to navigate cash flow challenges and boost your retail success during the holiday season.

[00:00] The Seasonal Cash Flow Crunch

[00:33] Understanding the Retail Cash Flow Pinch

[02:15] The Impact of Holiday Preparations

[05:39] Strategies for Managing Payments

[09:20] Creating a Sales and Stock Plan

[10:46] Importance of Cashflow Forecasting

[12:09] Optimizing Stock for Better Cashflow

[13:03] Strategies for Managing Excess Stock

[13:41] Planning for Seasonal Inventory

[15:36] Final Tips for Cashflow Management

[17:03] Resources and Support

Links:

Get all of the details on our website.

Learn more about Stock Doctor

Learn more about my mastermind for product business owners

Mentioned in this episode:

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resilientretailclub.com/mailchimp

Is the High Street Dead? A Look at the Future of UK Retail

Thu, 17 Oct 2024 05:00:00 +0100

We often hear headlines that the UK High Street is in decline and all kinds of scare stories for brick-and-mortar stores. So in today's episode, I wanted to take the time to go through some recent numbers so we can see what's actually happening in the UK high street. As well as share my thoughts about what's ahead for bricks and mortar.

I don’t think it is all sunshine and roses for the high street.

There are lots of challenges from rising costs and consumers shift to purchasing online does have some impact. But I think we will see many more independent retailers. I'd love to see more retailers being able to experiment with having their customers come to them, and learn more about their brand.

I think people really crave that ability to touch, feel, and see things. And I also think that for a lot of people, the numbers are going to add up for them to have a physical retail space, especially if you're somebody who's established online. So I'm going to say I'm cautiously optimistic about the future.

This is purely my opinion based on what I've read and what I believe to be true. But I'd love to hear what you think, what your experiences are, what it's like in your local area. Do you have a really thriving independent retail scene? Or have you seen it decline? Do you shop at local retailers? What's your experience like? How do you feel that the retail industry is going to be shifting?

[01:42] Analyzing the Decline of UK High Street

[02:44] The Rise of Independent Retailers

[04:28] Impact of Online Shopping on Retail

[07:22] Chore Shopping vs. Cherish Shopping

[08:28] Challenges in E-commerce and Retail Trends

[09:41] The Rise of E-commerce

[10:18] Challenges of E-commerce Profitability

[15:02] The Future of the UK High Street

[16:10] The Need for Vision and Flexibility

[17:34] The Impact of Business Rates

Links:

Get all of the resources on our website