In reality… it usually creates new ones.

In this episode, I break down why your first sales hire often costs you money, how it impacts your margins, and what you need in place before you even think about bringing someone on.

If you’re doing $1M–$4M and thinking about hiring—or already have salespeople and things aren’t working the way you expected—this episode will help you take back control.

Show Notes

In this episode, we cover:

• Why most contractors screw up their first sales hire
• The truth about “commission-only” salespeople
• How hiring too early actually reduces your profit
• The math behind what a salesperson really needs to produce
• Why this is a control problem—not a sales problem
• What needs to be in place before you hire

Links

Free 1-Page Business Plan:

https://theroofercoach.com

2026 Roofing Business Success Audit:

https://theroofercoach.com/resources/

ProLine CRM:

https://useproline.com

SMA Support:

https://smasupport.us

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most roofing contractors say the same thing:

“There’s no good people out there.”

But that’s not the real problem.

The truth is — there ARE good people.

They’re just not working for you.

In this episode, I sit down with Paul from Contractor Staffing Source to break down how to actually build a recruiting system that attracts better people, responds faster, and helps you stop the revolving door.

We cover:

• Why writing a job post doesn’t work (and what to do instead)
• The biggest mistake contractors make when hiring
• Why speed matters more than you think
• How to filter and assess the right candidates
• Why hiring the wrong person can cost you $50,000+

If you want to build a business that doesn’t rely on you for everything, this is a must-listen.

👉 Want help building a more profitable roofing business?

Book a free strategy call:

https://theroofercoach.com

🔖 SHOW NOTES

Guest: Paul Sandeman – Contractor Staffing Source

Key Takeaways:

• Always be recruiting
• Write an ad, not a job post
• Speed to lead applies to hiring
• You can’t fix character — hire for it
• Build a system or expect a revolving door

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

But what if that’s actually the problem?

In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn’t working like it used to — and what contractors should be doing instead.

We break down how to build your own in-house marketing machine so you’re not dependent on agencies, lead services, or constantly chasing new leads.

In this episode, we cover:

1. Why blindly outsourcing marketing doesn’t work anymore
2. The idea of becoming the “general contractor” of your marketing
3. Why homeowners are more skeptical than ever
4. The importance of speed to lead and answering the phone
5. How to become “five mile famous” in your market
6. What marketing is actually working right now

If you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.

Resources & Links:

Contractor Dynamics

https://contractordynamics.com/

Call to Action:

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

Schedule Now

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

In this episode of The Roofer Show, Dave Sullivan talks with financing expert Chris Scoville about how roofing contractors can use financing to close more jobs.

With roofing prices higher than ever, many homeowners don’t have the cash available to pay for a new roof upfront. Contractors who offer financing give customers more options and remove one of the biggest barriers to saying yes.

Chris explains why contractors should offer financing early, always, and often, and how monthly payment options help homeowners move forward with roofing projects.

They also discuss how financing can be integrated into proposals, websites, and CRM systems like ProLine to make the process simple for both contractors and homeowners.

If you're not offering financing, you may be losing jobs to competitors who are.

Episode Highlights

• Why many roofing contractors lose jobs because they don’t offer financing

• The rule: offer financing early, always, and often

• Why homeowners respond better to monthly payments than total price

• How financing helps contractors close more jobs without lowering their price

• Simple ways to integrate financing into proposals and websites

Show Notes

Many roofing contractors struggle with price objections when presenting large projects to homeowners.

Financing can remove one of the biggest barriers to closing roofing jobs by giving customers options and spreading payments over time.

In this episode, Dave Sullivan sits down with financing expert Chris Scoville to discuss how contractors can use financing effectively to grow their business and close more jobs.

Chris shares practical advice on how financing works, why contractors should present it early in the sales process, and how showing monthly payment options can dramatically change how homeowners make decisions.

If you’re not offering financing today, this conversation may change the way you approach selling roofing projects.

Host

Dave Sullivan

The Roofer Coach

Helping roofing contractors grow their businesses, make more money, and have more free time.

If you're looking for help building a more profitable roofing business, let’s talk.

Visit:

https://theroofercoach.com

Podcast Links

Website

https://theroofercoach.com

YouTube

https://www.youtube.com/@DaveSullivanRooferShow

Roofing Business Podcast Topics Covered

This episode discusses topics important to roofing contractors including:

• roofing financing

• roofing sales strategies

• selling high-ticket roofing projects

• roofing business growth

• contractor marketing and sales

• closing more roofing jobs

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

In this episode, I’m joined by Michael Stone, author of Markup & Profit, to talk about the real reason so many roofing contractors go broke: they don’t charge enough and they don’t know their numbers. We break down markup vs. profit, why job costing is mandatory, how to set pricing to cover overhead + owner pay + net profit, and how to market to the right customer so you can charge what you’re worth.

EPISODE DESCRIPTION

Most roofing contractors don’t go out of business because they can’t sell.

They go out of business because they don’t charge enough, don’t job cost, and don’t know their real numbers.

In this episode, I’m joined by Michael Stone, author of the classic book Markup & Profit, to talk about the fundamentals that never change — and why “the market price” mentality keeps contractors broke.

We cover:

1. Why 9 out of 10 contractors go broke (and what the profitable ones do differently)
2. The difference between markup and gross profit (and why it matters)
3. Why job costing is non-negotiable if you want consistent profit
4. How to set pricing to cover overhead, owner pay, and net profit
5. Why “being competitive” is optional — but being profitable isn’t
6. How to market to the right customer so you can charge what you’re worth
7. Cash flow and payment schedules: why contractors run out of cash even when they’re busy
8. Building a business that’s actually sellable (systems + financials + profit)

Connect with Michael Stone:

Website: markupandprofit.com

Connect with Dave / The Roofer Coach:

Free Strategy Call: Schedule Now

Free Resource (1-Page Business Plan): theroofercoach.com/plan

Text Dave: (510) 612-1450

SPONSORS:

✅ ProLine — Automate follow-up and close more jobs with text + email. Try it FREE and save 50% off your first month with code DAVE50 → useproline.com

✅ SMA Support — Virtual assistants for roofing companies (calls, admin, lead follow-up) → smasupport.us

Thinking about starting a roofing business? Or trying to run yours more professionally?

In this episode, Dave sits down with former co-host and roofing business owner John Delaurier to talk about what it actually takes to build a profitable roofing company in 2026.

They cover profit margins, speed to lead, branding, hiring your first sales rep, neighborhood domination marketing, and the key KPIs every contractor must track.

If you want to build it right — this episode is for you.

📄 SHOW NOTES

How to Start a Roofing Business in 2026: Profit, Systems & What Most Get Wrong

A lot of contractors want to start a roofing company.

Very few understand what it actually takes to build one that’s profitable, stable, and scalable.

In this episode, Dave Sullivan sits down with former co-host and former coaching client John Delaurier — who started a roofing company from scratch, built it to $3M, ran it profitably, and eventually sold it.

Now working with contractors across the country, John shares what he’s seeing in today’s market and what separates contractors who win from those who struggle.

What We Cover:

1. Why “slow market” doesn’t mean you can’t win
2. The importance of defining your “why” before starting
3. Why revenue means nothing without margin
4. Why 35% gross profit should be your minimum target (retail)
5. The 4–5M revenue sweet spot for lifestyle + profitability
6. Speed-to-lead and why seconds matter
7. Branding mistakes most contractors make
8. Why you must dominate neighborhoods
9. Why the owner should sell the first $1M
10. Hiring and training your first sales rep
11. The three KPIs that drive everything:
12. Close rate
13. Average ticket size
14. Gross profit margin
15. Why job costing must happen on every single job
16. Key Takeaways
17. You don’t grow into profitability — you build it intentionally.
18. If you’re not tracking your numbers, you’re guessing.
19. Speed to lead wins in a shrinking market.
20. Branding is about your customer — not your ego.
21. You must learn to sell before you hire salespeople.

Sponsors

Ruby

If your phone isn’t getting answered live, you’re losing jobs.

Ruby provides professional virtual receptionists who answer calls and book appointments so you never miss an opportunity.

👉 theroofercoach.com/ruby

SMA Support

As your roofing business grows, operations get messy fast.

SMA Support helps simplify and systemize your back-end operations so you can scale without chaos.

👉 smasupport.us

Resources Mentioned

ProLine CRM – useproline.com

Top Rep

STG (Sales Transformation Group)

KickCharge Branding (Dan Antonelli)

Brad Akers – Neighborhood Domination Strategy

Looking for Mentorship?

If you’re serious about building a profitable roofing business and want accountability and guidance…

👉 Head over to theroofercoach.com and schedule a call.

⏱ TIMESTAMPS (Chapters)

00:00 – Intro

03:00 – State of the roofing market in 2025–2026

10:54 – Defining your “why” before starting

13:51 – Reverse engineering income goals

15:30 – Revenue per capita and staffing

17:00 – Why 35% gross profit matters

23:00 – Branding mistakes contractors make

32:00 – Speed to lead and instant response systems

37:40 – Neighborhood domination marketing

48:18 – Why the owner sells the first $1M

57:04 – The 3 KPIs every contractor must track

1:00:20 – Financials, bookkeeping, and keeping score

What actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak.

EPISODE DESCRIPTION

Most roofing websites are built to look good.

The only thing that matters is whether they generate qualified appointments.

In this episode of The Roofer Show, I sit down with Cody from Hook Agency to break down what actually makes a roofing website convert in 2026.

We cover:

• What a roofing website is actually supposed to do

• What makes a homepage convert in the first 5 seconds

• Why your About page builds trust (or kills it)

• Service pages and location pages (and why most contractors get this wrong)

• Google Ads vs Meta Ads

• The biggest DIY advertising mistakes

• What transparent marketing reporting should look like

• How to measure ROI the right way

If you’re spending money on SEO or paid ads and not seeing results, this episode will help you rethink your foundation.

Your website is the hub of your marketing.

If it doesn’t convert, everything else struggles.

KEY TAKEAWAYS

1. A roofing website must confirm, build trust, and drive a clear action.
2. Most contractors design for ego instead of conversion.
3. Location pages are essential for local SEO.
4. Clicks and impressions don’t matter — appointments do.
5. DIY Google Ads without strategy wastes money.
6. Marketing reporting must focus on ROI, not vanity metrics.

RESOURCES & LINKS

Hook Agency

https://hookagency.com

Ruby Receptionists

Live, professional phone answering that converts calls into appointments

theroofercoach.com/ruby (Get $150 off your first month – tell them Dave sent you)

ProLine CRM

Follow-up automation, quotes, updates, and review requests — done for you

useproline.com (Tell them you heard about ProLine on The Roofer Show)

SMA Support

Inside sales and operations support so nothing falls through the cracks

smasupport.us (Tell them Dave sent you)

Download Dave’s Free 1-Page Business Plan

https://theroofercoach.com

Book a Coaching Call

https://theroofercoach.com

Most roofers think they need more leads.

But leads don’t fix a broken roofing business — they amplify the chaos.

In this episode, Dave Sullivan explains why the “boring” foundation work — answering the phone, follow-up, systems, process, and finishing jobs the right way — is what actually creates profit, control, and time off.

This episode ties directly to last week’s show (Your Roofing Company Isn’t Ready for More Leads) and sets the stage for upcoming episodes on markup vs profit and what a website is really supposed to do.

If you’re tired of being busy, stressed, and wondering where the money went, this is a Start Here episode.

EPISODE DESCRIPTION

Roofing contractors love exciting goals: more leads, more sales, bigger numbers.

But here’s the truth — if your systems can’t handle growth, growth will punish you.

In this episode, Dave breaks down why most roofing businesses struggle even when revenue is up and what must be fixed before you chase more leads or scale.

Dave also shares a real-world lesson from a recent home renovation project and why the last 5–10% of a job — the walkthrough, closeout, and customer experience — is what actually drives 5-star reviews, referrals, and long-term brand value.

This is the foundation work most contractors avoid because it feels boring — and exactly why it works.

IN THIS EPISODE, YOU’LL LEARN

1. Why more leads don’t solve broken systems
2. The real job of your website (and what it’s NOT)
3. Why speed-to-lead and live phone answering matter
4. How follow-up automation changes close rates
5. Why most contractors struggle to convert opportunities
6. The “2-week vacation test” to see who really owns the business
7. Why finishing strong is what earns reviews and referrals
8. Why mentoring beats one-time courses when plans change

RESOURCES & LINKS

1. Free 2026 Roofing Business Success Audit
2. (50 yes/no questions + a score you can compare to other companies)
3. Visit the Resources page at TheRooferCoach.com
4. Ruby Receptionists
5. Live, professional phone answering that converts calls into appointments
6. theroofercoach.com/ruby
7. (Get $150 off your first month – tell them Dave sent you)
8. ProLine CRM
9. Follow-up automation, quotes, updates, and review requests — done for you
10. useproline.com
11. (Tell them you heard about ProLine on The Roofer Show)
12. SMA Support
13. Inside sales and operations support so nothing falls through the cracks
14. smasupport.us
15. (Tell them Dave sent you)

Most roofers think they need more leads.

In reality, most have a foundation problem.

In this episode, Dave Sullivan explains why missed calls, weak follow-up, messy books, and lack of planning are the real reasons roofing companies struggle — and why buying more leads only makes the problem worse.

EPISODE DESCRIPTION

Roofers are obsessed with leads.

But more leads won’t fix a broken business.

If your roofing company feels busy but broke, the problem usually isn’t marketing — it’s systems, sales process, job costing, and financial clarity.

In this solo episode, Dave Sullivan walks through his Roofing Business Success Audit and One-Page Business Plan, and explains why every contractor must master the fundamentals before trying to scale.

Dave breaks down:

Why most roofing companies aren’t ready for growth

How to improve results by raising your close rate

Why missed calls and poor follow-up quietly kill profits

The Three-Legged Stool: Sell Work / Do Work / Keep Score

Why messy books force CPAs to file extensions

How bad job costing destroys pricing and margins

Why top-line revenue is vanity and profit is reality

If you want a business that actually makes money — not just looks busy — this episode is your reality check.

YOU’LL LEARN

Why more leads won’t solve your problems

How to close more deals without spending more on ads

Why sales process matters more than marketing

How job costing affects your pricing

Why QuickBooks out-of-the-box doesn’t work for contractors

How to use financial statements to make decisions

Why planning beats reacting

How to use the Roofing Business Audit as a diagnostic tool

TIMESTAMPS

00:00 – Sponsor: Ruby Receptionists

01:25 – Busy but broke: the real problem

04:16 – Why leads aren’t the issue

05:46 – Close rate and sales fundamentals

08:05 – Back to basics (golf analogy)

09:05 – The business checkup mindset

09:49 – Sponsor: ProLine CRM

11:00 – Sell Work: sales process and follow-up

14:20 – Do Work: production and job costing

15:23 – Keep Score: financials and reports

17:06 – Why QuickBooks isn’t set up for contractors

18:09 – Bookkeeping cleanup and Tisha

19:20 – Workers’ comp and miscategorized job costs

21:25 – Sponsor: SMA Support

22:19 – Why business plans matter

23:46 – Why scaling without profit fails

26:21 – Scott Tebay story on success

27:43 – John DeLorian and annual planning

29:36 – Mike Tyson quote: planning vs reacting

32:02 – Download the Audit and Plan

33:02 – Tax season warning: extensions

34:05 – Final takeaways and contact info

RESOURCES

The Roofer Coach

https://theroofercoach.com

Free 1-Page Business Plan

https://theroofercoach.com/plan

2026 Roofing Business Success Audit

https://theroofercoach.com/resources/

LINKS

Work with Dave / Mentoring

https://theroofercoach.com/mentoring/

Free Resources

https://theroofercoach.com/resources/

Text Dave

(510) 612-1450

Free Strategy Call

https://davesullivan.as.me/free-strategy-call

TRUSTED & VETTED SPONSORS

Ruby Receptionists

US-based professionals who answer your phones live and tee up the sale

Get $150 off → https://theroofercoach.com/ruby

ProLine

Automated follow-up, texts, emails, and CRM for roofers

50% off first month with code DAVE50 → https://useproline.com

SMA Support

Roofing-specific virtual assistants

https://smasupport.us

Most roofers chase leads. The best roofers build a brand.

In this episode, Dave and Crystal Williams explain why branding—not just ads—is what makes leads cheaper, customers more loyal, and businesses more valuable over time.

EPISODE DESCRIPTION

Roofers are obsessed with leads.

But leads get more expensive every year — unless you build something that makes people remember you, trust you, and look for you by name.

That’s called branding.

In this episode, Dave Sullivan sits down with Crystal Williams of Lemon Seed Marketing to explain what branding actually means for roofing companies — and how to build it while still generating leads today.

They break down:

1. Why most roofers look the same
2. How differentiation keeps you out of price wars
3. How mascots, billboards, trucks, and storytelling really work
4. Why “direct search” is the real scorecard for branding
5. And why marketing cannot fix broken operations

Crystal also shares the real-world case study of Eminem Roofing and Rufus the Armadillo, showing how consistent branding helped turn a small roofing company into a dominant regional player.

If you want cheaper leads, better customers, and a business that’s worth more than its trucks — this is where it starts.

YOU’LL LEARN

1. What branding actually means (it’s not your logo)
2. Why differentiation lets you charge more
3. How branding and lead gen should run together
4. Why mascots work — if you commit
5. How to measure branding using direct search
6. Why marketing exposes bad operations
7. When it’s time to rebrand
8. How consistent branding lowers your cost per lead

TIMESTAMPS

00:00 – Why branding matters

01:16 – What branding really is

03:45 – Storytelling and emotional connection

06:45 – Differentiation vs being a commodity

09:02 – Brand personality and origin stories

13:29 – Eminem Roofing case study

17:16 – Rufus the Armadillo and mascots

23:24 – When mascots work (and when they don’t)

29:47 – Ideal customer avatars and audits

35:21 – How to measure brand ROI

41:14 – Branding is a long-term commitment

43:09 – Why marketing can’t fix bad operations

48:15 – When to rebrand

53:45 – Final takeaways

54:19 – How to reach Crystal

RESOURCES

Lemon Seed Marketing

https://lemonseedmarketing.com

Email: hello@lemonseedmarketing.com

Email: crystal@lemonseedmarketing.com

LINKS

Work with Dave / Mentoring

https://theroofercoach.com/mentoring/

Free Resources

https://theroofercoach.com/resources/

Text Dave

(510) 612-1450

Free Strategy Call

https://davesullivan.as.me/free-strategy-call

Free 1-Page Business Plan

https://theroofercoach.com/plan

TRUSTED & VETTED SPONSORS

Ruby Receptionists

US-based professionals who answer your phones live and tee up the sale

Get $150 off → https://theroofercoach.com/ruby

ProLine

Automated follow-up, texts, emails, and CRM for roofers

50% off first month with code DAVE50 → https://useproline.com

SMA Support

Roofing-specific virtual assistants

https://smasupport.us

This episode was recorded during the roofing boom—when being busy hid bad numbers. Today, work is slower and margins are tighter. Dave explains why job costing is now the difference between surviving and disappearing, and why “gut feel” leaves contractors broke even even when they’re busy.

EPISODE DESCRIPTION

This interview was recorded a few years ago when the roofing market was on fire. Phones were ringing, jobs were everywhere, and being busy hid a lot of sins.

Today it’s different.

Jobs are harder to get. Margins are thinner. And the contractors who don’t truly understand their numbers—what jobs actually make money, what crews are profitable, what their real labor cost is—those companies won’t survive this market.

I hear it every week:

“Dave, we’re working like crazy… but there’s never any money in the bank.”

That’s not bad luck. That’s no job costing.

Successful contractors job cost every job. Unsuccessful ones run on gut feel—and in this market, gut feel will put you out of business.

In this conversation, Dave Sullivan sits down with construction finance expert Leslie Shiner to break down the simple job costing system profitable roofers use to protect margins and make real decisions.

You’ll Learn

1. Why “gut feel” lies—and cash proves it
2. The real reason busy roofers still have no money
3. How to calculate true labor cost (labor burden)
4. Paid hours vs billable hours = labor utilization
5. Why labor overruns destroy profit faster than materials
6. How estimate vs actual fixes bad pricing
7. How to see which crews and job types make money
8. Two KPIs every roofer must track

TIMESTAMPS

00:00 – Why this matters now

02:20 – Gut feel vs real profit

06:20 – What job costing actually means

10:15 – True labor cost & labor burden

17:30 – Labor utilization explained

24:15 – Estimate vs actual the right way

30:25 – Fixing downtime & productivity

36:40 – Sales to production handoff

40:35 – KPIs that matter

44:15 – Improving your system

RESOURCES

Shiner Group: https://www.shinergroup.com

Free Labor Burden Calculator (on Leslie’s site)

LINKS

Work with Dave / Mentoring: https://theroofercoach.com/mentoring/

Free resources: https://theroofercoach.com/resources/

Connect with Dave!

Text Dave: (510) 612-1450

Free Strategy Call

Want to grow a more profitable roofing business?

Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofercoach.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists

US-based professionals who answer your phones live, leave a great first impression, and tee up the sale.

Get $150 off your first month → theroofercoach.com/ruby

ProLine

Automate your follow-up and close more jobs with text, email, and CRM integration.

Try it FREE + save 50% off your first month with code DAVE50 → useproline.com

SMA Support

Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us

GUEST

Leslie Shiner – Shiner Group

https://www.shinergroup.com

In this episode, Dave Sullivan sits down with Tim Brown of Hook Agency, who’s doing something unexpected: launching his own roofing company, Owl Roofing. Dave walks Tim through the One-Page Business Plan framework to pressure-test the idea, clarify the strategy, and uncover the real challenges that come with starting a roofing business the right way.

This conversation goes far beyond marketing. Tim and Dave dig into storm work vs. retail, branding and positioning, financing-first selling, leadership depth, production risks, and what it really takes to build a roofing company that can grow without relying on the owner every day.

If you’re planning your 2026 strategy—or thinking about starting, scaling, or eventually stepping back from your business—this episode will sharpen your thinking fast.

What you’ll hear in this episode:

1. Why Tim Brown is launching Owl Roofing and what he hopes to build
2. Using the One-Page Business Plan to create clarity and direction
3. Storm work vs. retail roofing and how to think about the mix
4. Why being “five-mile-famous” beats spreading marketing thin
5. The two biggest homeowner complaints: communication and clean-up
6. Financing-first selling: why homeowners buy payments, not prices
7. Dave’s three-legged stool framework: Sell Work, Do Work, Keep Score
8. The real risks in roofing: hiring, production handoffs, insurance tightening, and cash flow
9. Building a business that creates options—sell it, step back, or keep it cash flowing

Resources mentioned:

1. Free One-Page Business Plan for Roofing Contractors → https://theroofercoach.com/resources
2. Roofing Success Audit → https://theroofercoach.com/resources
3. Hook Agency → https://hookagency.com

Trusted & Vetted Sponsors:

1. Ruby Receptionists – US-based professionals who answer your phones live, create a great first impression, and tee up the sale so you can focus on running your business.
2. Get $150 off your first month → https://theroofercoach.com/ruby
3. ProLine – The roofing CRM that sells more jobs and helps you make it home for dinner. Automate follow-up, quoting, and communication in one simple platform.
4. Try it FREE + save 50% off your first month with code DAVE50 → https://useproline.com
5. SMA Support – Roofing-specific virtual assistants who understand the business. Outsource admin, marketing, and customer service tasks to free up your time.
6. Learn more → https://smasupport.us

Connect with Tim:

1. Facebook: https://facebook.com/invigorated
2. OwlRoofing.com

Work with Dave (2026):

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

Book a free strategy call → https://davesullivan.as.me/free-strategy-call

Watch on YouTube:

Subscribe for full episodes and short-form roofing business insights → @DaveSullivanRooferShow

If homeowners can’t find you on Google, you don’t exist.

In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most, Google Maps and local search.

We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and how simple changes can dramatically improve visibility without chasing gimmicks or shortcuts.

This episode is about building a strong local presence that consistently generates qualified leads, not just clicks.

Local SEO isn’t optional for roofing contractors; it’s foundational.

In this episode, Dave Sullivan talks with Dima Sobovoy about what actually drives local rankings for roofers and home service businesses. They break down the common mistakes contractors make with SEO, why “set it and forget it” marketing doesn’t work, and how Google Maps has become one of the most powerful lead sources in local markets.

Dima explains the importance of Google Business Profiles, reviews, proximity, relevance, and consistency, and how contractors can improve their local presence without massive ad budgets. The conversation also covers how SEO fits into a broader business system, so leads don’t go to waste once the phone starts ringing.

If you want more inbound leads from homeowners actively searching for a roofer in your area, this episode lays out the fundamentals you need to understand.

This episode is a replay of a previously published episode of The Roofer Show. We’re bringing it back because the message is especially relevant as contractors plan for 2026.

Original episode: https://theroofershow.com/418

What you’ll hear in this episode:

1. Google Maps visibility is critical for roofing contractors
2. Local SEO drives higher-intent leads than many paid ads
3. Google Business Profiles must be actively managed, not ignored
4. Reviews, consistency, and relevance matter more than tricks
5. SEO only works when paired with strong follow-up systems
6. Long-term local visibility beats short-term marketing hacks

Resources:

Connect with Dave!

Text Dave: (510) 612-1450

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

One of the biggest decisions roofing contractors wrestle with is whether to focus on residential, commercial, or try to do both.

In this episode, I break down the real differences between residential and commercial roofing, the hidden challenges of each, and why trying to do everything often leads to confusion, thin margins, and burnout.

This isn’t about which is “better.”

It’s about choosing the right lane for your business, your goals, and your lifestyle — and building systems that actually support it.

Many roofing contractors believe that doing both residential and commercial work will diversify risk and increase profits — but in reality, it often creates complexity, cash flow problems, and operational strain.

In this episode, Dave Sullivan walks through the pros and cons of residential vs. commercial roofing based on decades of real-world experience. He explains how sales cycles, margins, staffing, systems, and customer expectations differ between the two — and why contractors often underestimate what it takes to run both successfully.

Dave also introduces the idea of focus as a growth strategy, explaining how specialization can improve marketing, operations, profitability, and even business value. The goal isn’t to limit opportunity, it’s to build a business that runs cleanly, predictably, and profitably without constant firefighting.

If you’ve ever felt torn between chasing bigger commercial jobs or sticking with residential work, this episode will help you make a clearer, more confident decision.

This episode is a replay of a previously published episode of The Roofer Show. We’re bringing it back because the message is especially relevant as contractors plan for 2026.

Original episode: https://theroofershow.com/417

What you’ll hear in this episode:

1. Residential and commercial roofing require very different systems
2. Trying to do both often increases complexity and stress
3. Focus leads to better margins and stronger execution
4. Cash flow and sales cycles differ dramatically between markets
5. Specialization improves marketing clarity and positioning
6. The right choice depends on your goals, not industry hype

Resources:

Connect with Dave!

Text Dave: (510) 612-1450

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

This episode is a replay of a previously published episode of The Roofer Show. We’re bringing it back because the message is especially relevant heading into 2025.

Original episode: https://theroofershow.com/416

In this episode, I sit down with Greg DeSimone to break down what truly creates value in a roofing business, and why so many contractors end up walking away with far less than they expected when it’s time to exit.

This conversation isn’t just about selling your business. It’s about building a company that’s profitable, transferable, and not dependent on you showing up every day.

Many roofing contractors assume that revenue alone determines business value, but buyers and private equity groups see things very differently.

Today, Dave Sullivan and Greg DeSimone discuss the real drivers of business valuation in the roofing and home services industry. They unpack why systems, leadership depth, clean financials, and predictable profits matter far more than top-line sales.

Dave shares firsthand insight from building and exiting his own roofing company, explaining how contractors can unintentionally trap themselves inside their business by failing to delegate, document processes, and build a leadership team.

The key takeaway is simple:

You don’t build value at the end; you build it years in advance.

Whether you plan to sell, step back, or just run a stronger business, this episode lays out what needs to be in place to make your company valuable, on your terms.

What you’ll hear in this episode:

1. Revenue alone does not equal business value
2. Buyers look for systems, leadership, and clean financials
3. A business dependent on the owner has limited value
4. Profitability and predictability matter more than growth
5. Exit planning should start years before you plan to sell
6. Strong businesses are built to run without the owner

Resources:

Connect with Dave!

Text Dave: (510) 612-1450

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Most roofing contractors don’t have a marketing problem — they have a clarity problem.

In this episode, I break down the biggest red flags I see when contractors say, “My marketing isn’t working.” We talk about why spending more money won’t fix a broken system, how to spot underperforming vendors, and which KPIs actually matter if you want profitable growth.

If you’re heading into 2026 without a clear plan, clean numbers, and accountability around your marketing spend, this episode will help you reset, refocus, and stop guessing.

Show Notes

Roofing marketing is full of noise, promises, and shiny tactics — but very little accountability.

In this episode, Dave Sullivan pulls back the curtain on what’s really happening behind the scenes in many roofing companies’ marketing efforts. He explains why contractors often feel frustrated with agencies, SEO providers, and lead vendors, and how the real issue usually isn’t marketing — it’s the lack of clear goals, tracking, and ownership.

Dave walks through the most common marketing red flags, including:

• Not knowing your true cost per lead or cost per sale
• No connection between marketing spend and financial results
• Relying on “activity” instead of performance
• Making decisions based on emotion instead of numbers

The conversation shifts into what contractors should be tracking, including the KPIs that tie marketing directly to sales, production, and profitability. Dave also explains why marketing must be built on a solid operational foundation — because leads don’t fix broken systems.

This episode is especially valuable for contractors planning ahead for 2026 who want fewer surprises, better margins, and marketing that actually supports a profitable business.

Takeaways

• Marketing problems are usually business clarity problems
• If you don’t know your numbers, marketing will always feel broken
• Cost per lead means nothing without cost per sale
• Systems and follow-up matter more than lead volume
• Marketing should support profit, not just growth
• Clear KPIs create better decisions and less stress

Chapters

00:00 – Introduction to Roofing Marketing Reality

05:42 – Common Marketing Red Flags Contractors Miss

12:18 – Why “More Leads” Isn’t the Answer

19:07 – KPIs That Actually Matter in Roofing

27:34 – Connecting Marketing to Sales and Profit

35:10 – Why Broken Systems Kill Good Marketing

44:02 – Planning Smarter for 2026

52:41 – Final Thoughts on Marketing Clarity

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

https://smasupport.us

https://useproline.com

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download the Roofing Business Success Audit at

theroofercoach.com/resources

For a long time, I thought bigger was always better.

More revenue. More locations. More chaos.

In this episode, I explain why I intentionally walked away from a $100M roofing goal — and why building a focused, profitable $10M lifestyle business turned out to be the smarter move.

This isn’t an anti-growth conversation. It’s about intentional growth, profit, freedom, and building a business that actually supports your life instead of consuming it.

Show Notes

In the roofing industry, growth is often treated as the ultimate scoreboard — but revenue alone doesn’t equal success.

In this episode, Dave Sullivan shares the real story behind walking away from an aggressive $100M growth target and choosing to build a highly profitable, well-run $10M roofing business instead. He breaks down the hidden costs of chasing scale too early, including stress, operational breakdowns, thin margins, and losing control of your time.

Dave explains why many contractors feel trapped despite strong sales numbers, and how growth without systems, leadership, and financial clarity often leads to burnout rather than freedom. The conversation focuses on aligning business goals with personal goals — something most contractors never stop to consider.

This episode challenges the idea that “bigger is always better” and offers a different framework: build a business that’s profitable, stable, and capable of running without you at the center.

If you’ve ever questioned whether your current growth path is actually worth it, this episode will help you think differently.

Takeaways

• Revenue alone is not a measure of success
• Growth without systems creates stress, not freedom
• Profit and control matter more than top-line numbers
• Lifestyle goals should drive business decisions
• A smaller, well-run business can be far more valuable
• Intentional growth beats uncontrolled expansion

Chapters

00:00 – Introduction

04:32 – The $100M Goal and Why It Looked Attractive

10:18 – The Hidden Cost of Scaling Too Fast

18:44 – What Contractors Don’t See About Big Growth

26:11 – Redefining Success in Roofing

34:27 – Building a Lifestyle Business on Purpose

42:06 – Profit, Control, and Freedom

49:55 – Final Thoughts on Intentional Growth

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download the Roofing Business Success Audit at

theroofercoach.com/resources

Scaling a roofing business isn’t about working harder — it’s about building the right foundation.

In this episode, I sit down with a roofing contractor who successfully scaled his business in just three years by focusing on technology, company culture, and systems, instead of chasing chaos or volume.

We talk about what actually drives sustainable growth, how to avoid common scaling mistakes, and why leadership and structure matter more than leads.

Show Notes

Most roofing contractors want to scale, but very few do it without breaking their business in the process.

In this episode, Dave Sullivan talks with a roofing contractor who scaled his company in just three years by focusing on the fundamentals: the right technology, a strong company culture, and repeatable systems. Instead of chasing every opportunity or growing too fast, this business focused on clarity, accountability, and building a team that could execute consistently.

The conversation covers how technology can support — not replace — good leadership, why culture becomes more important as a business grows, and how systems create consistency across sales, production, and customer experience.

Dave also breaks down common scaling traps that cause contractors to stall or burn out, including hiring too fast, skipping financial discipline, and trying to grow without structure.

This episode is a practical look at what sustainable growth actually looks like in the roofing industry.

Takeaways

• Sustainable growth starts with systems, not speed
• Technology supports leadership — it doesn’t replace it
• Culture drives accountability and performance
• Clear processes reduce chaos as a business scales
• Scaling without structure leads to burnout
• Strong foundations create repeatable results

Chapters

00:00 – Introduction

05:11 – The First 3 Years of Growth

12:44 – The Role of Technology in Scaling

21:08 – Building and Protecting Company Culture

29:36 – Systems That Support Growth

37:54 – Leadership Challenges During Expansion

46:02 – Lessons Learned From Scaling

54:31 – Final Thoughts on Sustainable Growth

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download the Roofing Business Success Audit at

theroofercoach.com/resources

Big results don’t come from secret tactics — they come from doing the fundamentals better than everyone else.

In this episode, I sit down with Matt Tyner to break down how a $200 million roofing company consistently generates leads — and more importantly, how those same principles apply to contractors at any size.

This conversation isn’t about hacks or hype. It’s about systems, brand, consistency, and doing the right things long enough to win.

Show Notes

Many roofing contractors believe that large companies have access to special lead sources that smaller operators don’t.

That’s not true.

In this episode, Dave Sullivan talks with Matt Tyner about how a $200 million roofing company actually generates leads — and why most of those strategies are available to any contractor willing to focus on the fundamentals.

They discuss the importance of brand recognition, speed to lead, consistent follow-up, and marketing that’s built to support long-term growth instead of short-term spikes. Matt shares insights into how large roofing companies think about lead generation differently — not as a one-time tactic, but as a system that supports sales, operations, and customer experience.

Dave also explains why most contractors struggle with lead generation not because of traffic or spend, but because of breakdowns after the phone rings.

This episode is a reality check for contractors chasing the next marketing trick instead of building a repeatable lead engine.

Takeaways

• Big roofing companies win by executing fundamentals consistently
• Lead generation is a system, not a tactic
• Brand recognition compounds over time
• Speed to lead is still one of the biggest advantages
• Follow-up and process matter more than volume
• Smaller contractors can apply the same principles at their scale

Chapters

00:00 – Introduction

04:58 – How Big Roofing Companies Think About Leads

12:41 – Brand vs. Tactics in Lead Generation

20:36 – Why Speed to Lead Still Wins

29:14 – Follow-Up Systems That Convert

38:07 – Applying Big-Company Lessons at Any Size

46:52 – Common Mistakes Contractors Make

55:11 – Final Thoughts on Sustainable Lead Generation

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download the Roofing Business Success Audit at

theroofercoach.com/resources

Most roofing contractors are busy — but they’re not clear.

They’re reacting instead of planning.

In this episode, I break down the One-Page Roofing Business Plan, a simple system designed to help contractors stop guessing and start making intentional decisions as they head into 2026.

This isn’t about long, complicated business plans. It’s about clarity, focus, and creating a roadmap your team can actually follow.

Show Notes

Too many roofing contractors run their businesses without a written plan — and it shows up as stress, inconsistency, and missed opportunities.

In this episode, Dave Sullivan introduces the One-Page Roofing Business Plan, a practical framework built specifically for roofing contractors and home service business owners. Instead of overwhelming spreadsheets or thick binders that never get used, this plan focuses on the few things that actually drive results.

Dave explains why clarity beats complexity, how a simple plan creates alignment across marketing, sales, production, and finances, and why most contractors struggle not because they lack effort — but because they lack direction.

The episode walks through how a one-page plan helps contractors set priorities, make better decisions, and stop chasing distractions. It also explains how planning ahead — especially going into 2026 — allows business owners to be proactive instead of constantly reacting to problems.

If you want more control, better margins, and a business that doesn’t rely entirely on you, this episode gives you a simple place to start.

Takeaways

• Clarity is more powerful than complexity
• A simple written plan beats no plan at all
• One page creates focus and accountability
• Planning reduces stress and reactive decision-making
• Alignment across the business improves execution
• Intentional planning leads to better profitability

Chapters

00:00 – Introduction

04:12 – Why Most Contractors Don’t Have a Plan

10:46 – The Problem With Traditional Business Plans

18:22 – What Belongs on a One-Page Plan

26:41 – How Planning Creates Better Decisions

35:05 – Using the Plan to Align Your Team

43:18 – Planning Ahead for 2026

50:54 – Final Thoughts on Business Clarity

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download the One-Page Roofing Business Plan at

theroofercoach.com/resources

Most roofing contractors blame their CRM when things feel messy.

But the problem usually isn’t the software — it’s how the business is running.

In this episode, I break down why CRMs fail in roofing businesses and what actually needs to be fixed for them to work properly. We talk about systems, data discipline, follow-up, and why technology only works when leadership and processes come first.

If you’re frustrated with your CRM, this episode will help you understand what to fix before switching tools.

Show Notes

Roofing contractors switch CRMs all the time, hoping the next platform will magically fix their problems. But without clear systems, accurate data, and consistent follow-up, no CRM will ever deliver results.

In this episode, Dave Sullivan explains why most CRM frustrations come from process issues—not software limitations. He breaks down the most common mistakes contractors make when using a CRM, including poor data entry, lack of accountability, and no defined workflow from lead to close.

Dave also explains how CRMs should support the business—not run it—and why leadership, systems, and discipline must come first. When those are in place, a CRM becomes a powerful tool instead of an expensive headache.

This episode is essential listening for contractors who want clarity, better follow-up, and systems that actually support growth.

Takeaways

CRMs fail when systems are unclear or inconsistent

Clean data is required for meaningful reports and decisions

Follow-up systems matter more than software features

Leadership and accountability drive CRM success

Technology supports systems — it doesn’t replace them

Chapters

00:00 – Why CRMs Get Blamed

05:30 – The Real Reasons CRMs Fail

12:10 – Data Discipline and Follow-Up

18:45 – Systems Before Software

26:30 – Making Your CRM Actually Work

Links Referenced

https://theroofercoach.com

https://theroofercoach.com/resources

https://useproline.com

https://smasupport.us

Companies Mentioned

Proline

SMA Support

Ruby Receptionists

👉 Download the Roofing Business Success Audit at

theroofercoach.com/resources

Most roofing contractors don’t have a sales problem — they have a sales system problem.

In this episode, I sit down with Ryan Groth to break down what it actually takes to build a roofing sales organization that converts consistently, not just when the owner is involved.

We talk about structure, accountability, training, and why most sales teams fail before they ever get a real chance to succeed.

Show Notes

Hiring salespeople doesn’t automatically fix your sales issues — and in many roofing businesses, it actually creates new ones.

In this episode, Dave Sullivan and sales expert Ryan Groth break down how to build a roofing sales organization that consistently converts leads into profitable jobs. They explain why most contractors struggle with sales despite having plenty of leads, and how the lack of structure, accountability, and clear expectations causes sales teams to underperform.

Ryan shares practical insights into building repeatable sales systems, training sales reps the right way, and setting up accountability without micromanaging. Dave adds real-world perspective from decades in the roofing business, explaining how sales leadership must evolve as a company grows.

This conversation goes beyond scripts and closes — it focuses on building a sales organization that works even when the owner isn’t involved in every deal.

If you want higher close rates, less chaos, and a sales team you can trust, this episode lays out the foundation.

Takeaways

• Sales problems usually come from system problems
• Clear expectations improve sales performance
• Accountability beats motivation alone
• Training must be ongoing, not one-time
• Structure allows sales teams to scale
• Owners must shift from selling to leading

Chapters

00:00 – Introduction

03:15 – Why Roofing Sales Teams Struggle

10:51 – Building a Repeatable Sales Process

18:02 – Accountability Without Micromanagement

27:48 – Training and Coaching Sales Reps

36:10 – Owner Transition: From Sales to Leadership

44:32 – Common Mistakes in Roofing Sales Teams

52:05 – Final Advice for Building a Sales Organization

Links Referenced in This Episode

https://theroofercoach.com

https://salestransformationgroup.com

Companies Mentioned

Sales Transformation Group

Ruby Receptionists

SMA Support

Proline

👉 Learn more about building systems, leadership, and accountability at

theroofercoach.com

Most roofing contractors outsource their marketing — and still don’t know what’s working.

In this episode, I sit down with Joseph Hughes to break down how roofing companies can build an in-house marketing machine that creates consistent leads, brand awareness, and long-term growth.

We talk about control, clarity, systems, and why understanding your own marketing is critical if you want predictable results instead of guessing every month.

Show Notes

Many roofing businesses spend thousands on marketing every month without truly understanding where their leads come from or how to improve results.

In this episode, Dave Sullivan talks with marketing strategist Joseph Hughes about how roofing contractors can bring marketing in-house without turning it into chaos. They discuss why relying entirely on agencies often leads to frustration, poor transparency, and inconsistent performance.

Joseph explains how contractors can build simple, repeatable marketing systems that focus on brand, trust, and long-term visibility instead of chasing quick wins. Dave adds perspective from working with hundreds of contractors who struggle because marketing isn’t aligned with their operations, sales process, or capacity.

This episode is about ownership — owning your message, your data, and your growth — so marketing becomes an asset instead of an expense.

Takeaways

• Marketing works best when you understand and control it
• In-house marketing creates clarity and accountability
• Brand consistency improves trust and conversion
• Systems matter more than tactics
• Marketing must align with sales and operations
• Long-term visibility beats short-term lead chasing

Chapters

00:00 – Introduction

04:12 – Why Most Roofing Marketing Fails

11:06 – The Case for In-House Marketing

19:40 – Systems vs Tactics in Marketing

27:18 – Brand, Trust, and Consistency

35:52 – Tracking What Actually Works

43:09 – Aligning Marketing With Operations

50:41 – Final Advice for Roofing Contractors

Links Referenced in This Episode

https://theroofercoach.com

https://contractordynamics.com

Companies Mentioned

Contractor Dynamics

Ruby Receptionists

SMA Support

Proline

👉 Get tools, frameworks, and systems for roofing business growth at

theroofercoach.com

Many roofing contractors think growth means spending more on marketing.

In reality, most businesses don’t have a lead problem — they have a foundation problem.

In this episode, I break down how roofing contractors can do more with what they already have by strengthening their systems, tightening operations, and lowering customer acquisition costs without burning cash or chasing every new lead source.

Show Notes

Too many roofing businesses try to grow by pouring money into marketing before their foundation is solid.

In this episode, Dave Sullivan explains why contractors who focus on systems, process, and execution can dramatically reduce customer acquisition costs while increasing profitability. Instead of constantly chasing new leads, Dave walks through how improving conversion, follow-up, customer experience, and internal clarity allows businesses to grow smarter — not harder.

The conversation focuses on identifying leaks in your business: missed calls, slow response times, unclear messaging, poor handoffs between sales and production, and lack of tracking. Fixing these issues allows contractors to get more value from every lead they already generate.

This episode is for roofing contractors who want to scale responsibly, protect cash flow, and build a business that isn’t dependent on nonstop spending to survive.

Takeaways

• Growth starts with a strong foundation, not more leads
• Lowering customer acquisition cost increases profitability fast
• Better systems improve conversion without more ad spend
• Speed, clarity, and follow-up matter more than volume
• Fixing internal leaks creates immediate ROI
• Sustainable growth comes from execution, not hustle

Chapters

00:00 – Introduction

05:02 – Why Marketing Costs Keep Rising

12:14 – Foundation vs Lead Generation

19:36 – Where Contractors Lose Money

27:08 – Improving Conversion Without More Leads

35:41 – Systems That Reduce CAC

44:22 – Doing More With What You Have

52:10 – Final Thoughts on Sustainable Growth

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and frameworks at

theroofercoach.com/resources

What you’ll hear in this episode:

• Importance of finishing the fourth quarter strong for business growth
• Need for a one-page business plan for the upcoming year (2026)
• Monthly financial reviews and understanding key performance indicators (KPIs)
• The significance of consistent marketing and sales efforts
• Importance of diligent follow-up on open quotes to maximize sales
• The "three-legged stool" concept: selling work, doing work, and keeping score
• Utilizing CRM systems for effective lead management and follow-up
• Strategies for improving job efficiency and maximizing profit margins
• Importance of securing customer satisfaction and obtaining positive reviews
• Planning for growth by understanding financial implications and setting clear goals

Resources:

Connect with Dave

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Most roofing sales problems don’t come from bad reps — they come from bad systems.

In this episode, I sit down with Adam Bensman to break down what it really takes to build a high-performing roofing sales team. We cover hiring the right people, structuring pay plans that actually drive behavior, and training sales reps so they perform consistently instead of relying on talent or luck.

If you want predictable sales, better close rates, and a sales team that doesn’t depend on you to survive, this episode lays out the foundation.

Show Notes

Building a successful roofing sales organization requires more than hiring “closers” and hoping for the best.

In this episode, Dave Sullivan and Adam Bensman dive deep into what separates struggling sales teams from scalable, professional organizations. They discuss why most roofing companies fail at sales hiring, how misaligned compensation plans create chaos, and why training and accountability are non-negotiable if you want consistent results.

Adam explains how to identify the right sales talent, structure compensation that rewards the right behavior, and build a repeatable sales process that works across markets and personalities. The conversation also highlights the importance of leadership, expectations, and systems that allow sales reps to succeed without constant micromanagement.

This episode is essential listening for contractors who want to grow revenue responsibly, improve margins, and stop riding the sales roller coaster.

Takeaways

• Sales success starts with systems, not personalities
• Hiring without a process leads to turnover and inconsistency
• Pay plans drive behavior — whether you intend them to or not
• Training creates confidence, consistency, and higher close rates
• Accountability improves performance across the entire team
• A strong sales system reduces owner dependence

Chapters

00:00 – Introduction

06:11 – Why Most Roofing Sales Teams Struggle

14:28 – Hiring the Right Salespeople

23:45 – Designing Effective Pay Plans

33:17 – Training vs Talent

42:06 – Accountability and Expectations

51:34 – Scaling a Sales Organization

59:22 – Final Thoughts on Sales Leadership

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Roof Strategist

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and frameworks at

theroofercoach.com/resources

You’ll hear Remko explain how the SuppTrax software makes managing these claims way easier, and how it can even sync up with the CRM systems you’re already using. Plus, Dave shares some insights about his own mentoring program, designed to help contractors not just grow their businesses, but also boost profits and carve out more free time.

If you’re a roofing contractor looking to get the most out of your insurance claims and your business, this is one episode you won’t want to miss!

What you’ll hear in this episode:

• Importance of supplementing in insurance claims for roofing contractors
• Overview of the insurance claim supplementing process
• Challenges faced by contractors in managing insurance claims
• Development and features of a specialized supplement management software
• Benefits of faster payment and improved cash flow through supplementing
• Integration of supplement management with existing CRM systems
• Strategies for contractors to maximize insurance claim payouts
• The role of inside sales support in enhancing contractor operations
• Personal anecdotes and insights from industry experiences
• Resources available for contractors to improve their business practices and supplementing capabilities

Resources:

Connect with Remko

Info@supptrax.com

(937) 869-1536

www.supptrax.com

Facebook

Connect with Dave

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Dave and Teddy dive into the ups and downs of running a family business, why having solid systems and learning to delegate are game-changers, and how you can set your roofing company apart as you scale up. They also share why business education, finding the right mentors, and making smart moves are absolutely essential if you want to stand out in the crowded roofing industry. Don’t miss this episode packed with actionable insights and inspiration for roofers ready to take their business to the next level!

What you’ll hear in this episode:

• Strategies for rapid business growth using innovative marketing techniques, such as early pay-per-click (PPC) advertising
• Challenges faced in family businesses and personal hardships impacting business decisions
• Focusing on core, profitable services rather than spreading too thin across multiple ventures
• Lessons learned from failures, including the significance of understanding financials and cash flow management
• Building a business that can operate independently of the owner's constant involvement
• Differentiation in marketing strategies, with an emphasis on local SEO and content creation over traditional advertising
• Accountability and effective management in scaling a business
• Lead generation, sales strategies, and nurturing customer relationships for repeat business.
• Importance of continuous education and mentorship in developing business acumen and achieving long-term success

Resources:

Connect with Teddy

Modern Contractor

Biz Score

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Scott Tebay is the owner/operator of Rainstoppers Roofing, and he’s been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife and two young sons in Marietta, Ohio. 

What you’ll hear in this episode:

• Understand the WHY of a CRM in light of your entire sales process
• The best question to ask: “What problems do I have that I need to solve with a piece of software?”
• What is a CRM—and why do I need one?
• What is most important in a CRM?
• The key that is missing in most CRMs is the communication tool that builds the know, like, and trust factor.
• Scott’s perspective on eliminating company phones for his employees
• Accountability for every single team member through a CRM
• John’s perspective on the advantages of ProLine regarding speed to lead, customized proposals, and 5-star reviews
• Automated follow-ups let the customer know that you want to work with them. Automations work!
• Your CRM can help track your KPIs.
• Scott’s take on how a CRM performs a sales manager role for his company

Resources:

Connect with Scott Tebay: Website, Email, and the Small Town Roofer Podcast

Resources:

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Most roofing contractors don’t actually own a business — they own a job with a lot of stress.

In this episode, I break down the 12 essential fundamentals every roofing contractor must have to build a profitable business that runs without constant owner involvement. These aren’t hacks or shortcuts. They’re the proven building blocks that create clarity, stability, and long-term value.

If your business depends on you to sell every job, solve every problem, and make every decision, this episode will help you start fixing that — one system at a time.

Show Notes

Running a roofing business without clear fundamentals is exhausting — and unnecessary.

In this episode, Dave Sullivan walks through the 12 essentials required to build a roofing business that’s profitable, sustainable, and not dependent on the owner. These essentials touch every part of the business, including leadership, sales systems, operations, financial clarity, accountability, and team structure.

Dave explains why most contractors stay stuck despite working hard, and how missing just one or two fundamentals can cause constant stress, cash flow problems, and burnout. The focus isn’t on growth for growth’s sake — it’s on building a business that works even when the owner steps away.

This episode is ideal for contractors who want fewer fires, more control, and a business that supports their life instead of consuming it.

Takeaways

• A real business should not rely entirely on the owner
• Clear systems reduce stress and increase profitability
• Financial clarity is required before meaningful growth
• Leadership means building people, not doing everything yourself
• Consistency beats hustle in the long run
• Strong foundations create long-term business value

Chapters

00:00 – Introduction

04:52 – Why Most Roofing Businesses Stay Stuck

12:15 – The Role of Leadership in Business Success

21:40 – Systems vs Hustle

31:06 – Financial Clarity and Scorekeeping

41:18 – Building Accountability Into the Business

52:10 – Creating a Business That Runs Without You

01:02:45 – Final Thoughts on Roofing Success

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and frameworks at

theroofercoach.com/resources

Most roofing contractors think they know their customer acquisition cost.

They don’t.

In this episode, I break down why CAC is almost always higher than contractors realize, what most people leave out when calculating it, and how misunderstanding this number quietly destroys profitability.

If you’re spending money on marketing, salespeople, or agencies — and not truly tracking what it costs to land a customer — this episode will open your eyes and help you protect your margins.

Show Notes

Customer Acquisition Cost (CAC) is one of the most misunderstood — and most dangerous — numbers in a roofing business.

In this episode, Dave Sullivan explains why many contractors believe their marketing is “working” while profits continue to disappear. The problem isn’t leads — it’s the failure to understand the true cost of acquiring a customer.

Dave walks through what must be included in CAC, including marketing spend, sales costs, overhead, follow-up systems, missed calls, and poor conversion rates. He explains how small improvements in close rate can dramatically reduce CAC without spending another dollar on marketing.

This episode is essential listening for contractors who want to stop guessing, stop overspending, and start making decisions based on real numbers instead of gut feel.

Takeaways

• Customer acquisition cost is more than just ad spend
• Sales costs and overhead must be included in CAC
• Poor follow-up and missed calls increase CAC dramatically
• Improving close rate is often cheaper than buying more leads
• Knowing your CAC protects profitability and cash flow
• You can’t scale profitably without understanding this number

Chapters

00:00 – Introduction

05:40 – Why Most Contractors Miscalculate CAC

13:12 – What Should Be Included in Customer Acquisition Cost

24:05 – How Missed Calls and Poor Follow-Up Increase Costs

34:18 – Improving Close Rate vs Buying More Leads

44:30 – Using CAC to Make Smarter Business Decisions

56:10 – Final Thoughts on Profitability

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and resources at

theroofercoach.com/resources

Discover how the pandemic turbocharged technology adoption and transformed what homeowners expect from contractors. Jon shares how Owens Corning is leading the way with investments in contractor education, cutting-edge technology, and business audits through Owens Corning University.

Tune in as they break down the top growth drivers for contractors: warranties, insights, resources, technology, and training, and reveal why operational excellence, financial know-how, and lightning-fast lead response are the keys to thriving in today’s competitive market. Don’t miss these actionable insights to future-proof your roofing business!

What you’ll hear in this episode:

• Significant changes in the roofing industry over the past five years, particularly due to the COVID-19 pandemic
• Shifts in homeowner expectations for faster, more transparent service and seamless communication
• Increasing role of private equity in the roofing industry and its impact on efficiency and technology adoption
• Owens Corning's investments in resources and tools to support contractors, including educational programs
• Importance of fundamentals in roofing application and operational excellence for contractors
• Critical role of speed in lead response and its effect on closing sales
• The roofing industry's reputation, including its high ranking in customer complaints despite positive reviews
• The comprehensive training and audit programs offered by Owens Corning to help contractors improve their businesses
• Key factors for contractors to prioritize for growth including warranties, insights, resources, technology, and ongoing training
• The necessity of mentorship and continuous education for contractors to adapt and thrive in a competitive market

Resources:

Owenscorning.com (Go to the Pro section to become a contractor rewards member!)

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://youtu.be/N7F2wJVbfwk

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Check out this episode on our YouTube channel at @DaveSullivanRooferShow. 

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: theroofercoach.com/ruby.          

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “DAVE50” to get 50% off your first month’s service.

Most roofing contractors don’t have a business plan — they have ideas, goals, and good intentions.

That was me too… until everything changed.

In this episode, I share how working with my coach, Rick Dutmer, and implementing a simple, disciplined business plantook my roofing company from chaos and stress to clarity, profitability, and ultimately a successful exit.

If you’ve ever felt overwhelmed, reactive, or unsure whether all your hard work will actually pay off someday, this episode will show you what’s possible when you stop winging it and start running your business on purpose.

Show Notes

Running a roofing company without a clear business plan almost guarantees stress, burnout, and uncertainty — even when sales are strong.

In this episode, Dave Sullivan explains how working with business coach Rick Dutmer helped him step back, gain clarity, and build a real plan that transformed his roofing company. What started as a chaotic operation turned into a structured, profitable business that no longer depended on Dave being involved in every decision.

Dave breaks down why most contractors avoid business planning, why complicated plans fail, and how a simple, focused plan can create massive momentum. He also explains how planning impacts leadership, delegation, financial discipline, and ultimately business value.

This episode is especially important for contractors who want their business to work for them — not trap them — and for those who want the option to sell, step back, or take real time off in the future.

Takeaways

• A business plan creates clarity, not restriction
• Chaos often comes from lack of direction, not lack of effort
• Simple plans outperform complex ones
• Planning allows you to delegate with confidence
• Businesses with systems and plans are far more valuable
• You can’t cash out of chaos — value requires structure

Chapters

00:00 – Introduction

06:45 – Life Before a Real Business Plan

14:20 – Meeting Rick Dutmer and Shifting Perspective

22:40 – Why Most Contractors Resist Planning

32:15 – How Planning Created Clarity and Profit

41:05 – Building a Business That Doesn’t Rely on You

52:30 – Preparing for Exit and Cash-Out

01:02:10 – Final Lessons on Leadership and Planning

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Rick Dutmer Coaching

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and resources at

theroofercoach.com/resources

One of the biggest mistakes roofing contractors make happens early — their first hire.

In this episode, I break down who you should hire first in your roofing business, who you should absolutely avoid hiring too early, and why getting this decision wrong creates years of stress, wasted money, and stalled growth.

If your business still depends heavily on you for sales, phones, scheduling, or finances, this episode will help you make a smarter move and build a company that doesn’t fall apart when you step away.

Show Notes

Hiring your first employee is one of the most important decisions you’ll ever make as a roofing contractor — and it’s also where many contractors go wrong.

In this episode, Dave Sullivan explains why hiring a salesperson too early is usually a mistake, and why your first hire should focus on removing you from the day-to-day chaos, not adding more volume you can’t support.

Dave walks through real-world examples from his own business and from contractors he coaches, showing how the wrong first hire leads to confusion, poor cash flow, and burnout. He explains how outsourcing and administrative support can often be a smarter first step than hiring full-time sales or production roles.

This episode gives you a clear framework to decide when you’re ready to hire, who to hire first, and how to build systems that support growth instead of magnifying problems.

Takeaways

• Your first hire should buy back your time, not add complexity
• Hiring sales too early usually creates more problems than profit
• Systems must come before scaling
• Administrative and operational support often delivers the fastest ROI
• Clear roles and expectations prevent hiring regret
• The goal is a business that runs without you

Chapters

00:00 – Introduction

04:17 – Why the First Hire Matters So Much

13:51 – The Mistake of Hiring Sales Too Early

24:21 – Outsourcing vs Full-Time Hiring

31:36 – Financial Clarity Before Growth

42:07 – Transitioning from Chaos to Structure

50:30 – Building a Business That Doesn’t Rely on You

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

https://smasupport.us

https://useproline.com

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and resources at

theroofercoach.com/resources

What you’ll hear in this episode:

• Importance of having a reliable Customer Relationship Management (CRM) system for roofing contractors
• Brian Huff's journey into the roofing industry and his experiences working for various companies
• Challenges of starting a roofing business during the COVID-19 pandemic with limited financial resources
• Significance of maintaining a strong reputation in a competitive market
• Value of networking and being part of a mastermind group for contractors
• Innovative strategies for business growth through technology and automation
• Lead generation techniques and the importance of quality leads over quantity
• Tracking return on investment (ROI) for marketing strategies and adapting to regional market conditions
• Use of automation in managing customer interactions and streamlining operations
• Importance of continuous learning and adaptation in the roofing industry for sustained success

Resources:

Connect with Brian Huff and Modern Roofing Group!

Modern Roofing Group, 

Call Brian! (720) 334-3449

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Check out this episode on our YouTube channel at @DaveSullivanRooferShow. 

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: theroofercoach.com/ruby.          

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “DAVE50” to get 50% off your first month’s service.

Most roofing contractors work hard, stay busy, and still feel like they’re stuck.

The problem usually isn’t effort — it’s clarity.

In this episode, I walk you through the Roofing Business Success Audit, a simple framework designed to help contractors identify what’s actually holding their business back. We cover the key areas that most roofing companies struggle with, including finances, leadership, systems, and personal decision-making.

This isn’t about adding more tools or chasing more leads. It’s about understanding where your foundation is weak so you can fix the right things, in the right order, and build a business that’s profitable, sustainable, and doesn’t depend entirely on you.

Show Notes

Running a roofing business without regularly auditing it is like driving without a dashboard — you might be moving fast, but you don’t really know where you’re headed.

In this episode, Dave Sullivan breaks down the Roofing Business Success Audit, a practical tool built specifically for roofing contractors and home service business owners. The audit helps you evaluate where your business stands today across several critical areas, including financial management, leadership structure, operations, marketing, and personal clarity.

Dave explains why so many contractors stay busy but never feel in control, and how a lack of clear systems and financial understanding often leads to stress, cash flow problems, and burnout. The audit uses simple yes/no questions to expose blind spots and spark honest conversations about what needs attention.

The goal isn’t perfection — it’s awareness. Once you know what’s broken or missing, you can prioritize fixes that actually move the needle instead of guessing or reacting.

This episode is a starting point for contractors who want more profit, more freedom, and a business that works without constant firefighting.

Takeaways

• You can’t fix what you don’t measure — clarity starts with honest assessment
• Profit problems usually come from system problems, not lack of work
• Understanding your financials is essential to making good decisions
• Clear roles and structure improve leadership and accountability
• Simple systems create smoother operations and better customer experience
• Knowing your key numbers helps you focus on what really matters

Chapters

00:00 – Introduction to The Roofer Show

06:18 – Understanding Business Profitability

06:57 – Building a Strong Foundation for Business Success

15:10 – Starting Point: Understanding Your Business Today

19:43 – Personal Finance Education and Training

31:28 – Transitioning to Effective Business Leadership

33:45 – Financial Management Essentials

37:55 – Understanding Cash Flow and Financial Management

44:35 – Understanding Financial Statements and Marketing Budgets

49:02 – Optimizing Your Website for Sales

58:41 – Operations and Customer Engagement Strategies

01:03:20 – Analyzing Budget Versus Actual Results

Links Referenced in This Episode

• https://theroofercoach.com
• https://theroofercoach.com/resources
• https://smasupport.us
• https://useproline.com

Companies Mentioned

• Ruby Receptionists
• SMA Support
• Proline

👉 Download the Roofing Business Success Audit at theroofercoach.com/resources

Emily also shares how she’s built a strong team and found ways to balance work and life. She emphasizes the need for strategic, sustainable growth, creative branding, and consistently prioritizing quality and integrity. Her story is packed with practical advice for contractors who want to grow their businesses while staying true to their values and supporting their teams.

What you’ll hear in this episode:

• Transition from nursing to roofing entrepreneurship
• Acquisition of an existing roofing company through seller financing
• Importance of marketing, branding, and technology in the roofing industry
• Strategies for business growth and expansion
• Challenges of hiring, training, and retaining quality employees
• Emphasis on customer education and transparency in roofing sales
• The role of networking and learning from industry peers
• Balancing work-life commitments and setting boundaries
• Importance of building a strong company culture and team investment
• Insights on maintaining quality and integrity in business practices

Resources:

Connect with Emily May

M&M Roofing

Get in touch with M&M Roofing.

M&M Roofing YouTube

Instagram

Facebook

Connect with Dave

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: theroofershow.com/ruby.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

For many roofing contractors, labor compliance is one of the most stressful — and misunderstood — parts of the business.

In this episode, I’m joined by labor and employment attorney Philip Siegel to talk about what really happens when ICE shows up at a roofing job site, what your rights are as a business owner, and how to protect yourself before a problem ever arises.

This is a must-listen for contractors who want to reduce risk, stay compliant, and avoid mistakes that can shut down a business overnight.

Show Notes

Labor shortages and immigration enforcement are realities every roofing contractor must take seriously.

In this episode, Dave Sullivan sits down with Philip Siegel, a labor attorney who specializes in the construction and roofing industries, to break down exactly what contractors need to know about ICE audits, I-9 compliance, and employment verification.

Philip explains the difference between a job-site visit and a formal audit, what contractors are legally required to do (and not do), and the common mistakes that turn manageable situations into costly disasters. The conversation also covers misclassification issues, documentation best practices, and how proactive self-audits can significantly reduce fines and liability.

This episode isn’t about fear — it’s about preparation. Contractors who have systems, documentation, and legal guidance in place sleep better at night and protect the long-term value of their businesses.

Takeaways

• ICE audits are increasing in construction and roofing
• Knowing your rights prevents costly mistakes during inspections
• Proper I-9 documentation is critical to business survival
• Self-audits can significantly reduce penalties and risk
• Misclassification issues often trigger deeper investigations
• Strong systems protect both profitability and peace of mind

Chapters

00:10 – The Reality of Labor Challenges in Roofing

07:24 – Understanding I-9 Audits

11:23 – Common Compliance Mistakes

23:12 – Misclassification and Worker Status

27:22 – What Happens During an ICE Audit

32:44 – Protecting Your Business Proactively

41:42 – From Compliance to Stronger Systems

Links Referenced in This Episode

https://theroofercoach.com

https://smasupport.us

https://useproline.com

https://pjslaw.com

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and resources at

theroofercoach.com/resources

Getting paid shouldn’t be the hardest part of running a roofing business — but for many contractors, it is.

In this episode, I sit down with construction attorney Alex Barthet to break down the legal and contractual mistakes that cause roofers to wait too long (or never get paid at all). We cover lien rights, contracts, payment timelines, and the systems contractors need in place to protect their cash flow.

If you’re tired of chasing checks and dealing with payment delays, this episode will give you practical steps to tighten things up and get paid faster.

Show Notes

Cash flow problems are one of the top reasons roofing contractors struggle — even when sales are strong.

In this episode, Dave Sullivan talks with Alex Barthet, a construction attorney who works extensively with roofing and home service contractors. Alex explains why many contractors unknowingly give up leverage before a job even starts and how simple contract language, lien rights, and documentation can dramatically improve payment speed and certainty.

The conversation covers how and when to send notices, why understanding lien laws matters even if you never plan to file one, and how contractors can protect themselves from stalled payments, scope disputes, and legal surprises. Alex also explains why having systems — not just good intentions — is critical when it comes to getting paid consistently.

This episode is about prevention, not conflict. Contractors who understand the rules and use them properly avoid stress, protect profit, and keep their businesses healthy.

Takeaways

• Getting paid starts with the contract, not the invoice
• Understanding lien rights gives contractors leverage — even if never used
• Clear documentation prevents payment disputes
• Delayed payments often come from weak systems, not bad customers
• Legal knowledge protects cash flow and long-term profitability
• Strong processes reduce stress and financial uncertainty

Chapters

00:00 – Introduction to The Roofer Show

05:18 – Why Contractors Struggle to Get Paid

15:34 – Understanding Lien Rights and Notices

29:16 – Contract Language That Protects You

43:25 – Subcontractor and Payment Pitfalls

51:24 – Legal Systems That Improve Cash Flow

59:14 – Avoiding Litigation Through Preparation

Links Referenced in This Episode

https://theroofercoach.com

https://contractdetective.com

https://smasupport.us

https://useproline.com

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and resources at

theroofercoach.com/resources

SEO is changing fast — and roofing contractors who don’t adapt are going to get left behind.

In this episode, I sit down with Aaron Hockel, SEO expert and founder of Roofing SEO Webmasters, to talk about how search is evolving from traditional Google results to AI-driven platforms like ChatGPT. We break down what actually matters for roofers in 2025 and beyond, what hasn’t changed, and where contractors are wasting time and money.

If you want more leads without chasing every new marketing trend, this episode will help you focus on the fundamentals that still drive visibility, trust, and sales.

Show Notes

The way homeowners search for roofing contractors is changing — but the fundamentals of SEO still matter more than ever.

In this episode, Dave Sullivan is joined by Aaron Hockel, a long-time SEO expert in the roofing industry, to discuss how contractors should think about search engines, AI tools like ChatGPT, and long-term visibility. Aaron explains why SEO isn’t about tricks or hacks, but about building authority, credibility, and clear messaging that both humans and algorithms understand.

The conversation covers how Google, AI search, and voice search are influencing buying behavior, why reviews and content matter more than ever, and how roofing contractors can position themselves as the obvious local expert. Dave and Aaron also discuss common SEO mistakes contractors make — including chasing rankings without tracking leads or ROI.

This episode is about clarity, not complexity. Contractors who focus on strong foundations, consistent messaging, and systems will win no matter how search technology evolves.

Takeaways

• SEO is evolving, but fundamentals like trust and authority still matter
• AI tools reward clear, helpful, expert-driven content
• Reviews and reputation are critical for visibility and conversions
• Contractors must track leads — not just rankings
• Strong branding improves both SEO and close rates
• Long-term strategy beats short-term SEO tactics

Chapters

00:00 – Introduction to The Roofer Show

06:46 – How Search Is Changing for Contractors

15:40 – AI, ChatGPT, and the Future of SEO

22:23 – Topical Authority and Content Strategy

29:09 – Google Maps and Local SEO

37:08 – Reviews, Reputation, and Trust

44:22 – Branding and First Impressions

54:15 – Tracking Leads and SEO ROI

01:12:26 – Video, YouTube, and Visibility

Links Referenced in This Episode

https://theroofercoach.com

https://roofingseowebmasters.com

https://smasupport.us

https://callruby.com

Companies Mentioned

Ruby Receptionists

SMA Support

Roofing SEO Webmasters

👉 Download free tools and resources at

theroofercoach.com/resources

Most roofing contractors think they’re making money — until they look at the numbers.

In this episode, I sit down with Michael Stone, one of the most respected voices in construction financial education, to break down one of the most misunderstood topics in roofing: markup vs. margin. We explain why confusing the two destroys profit, how contractors accidentally underprice jobs, and what it really takes to price work correctly.

If you want consistent profit instead of riding the gross profit roller coaster, this episode is required listening.

Show Notes

Pricing mistakes are one of the biggest reasons roofing contractors struggle — even when sales are strong.

In this episode, Dave Sullivan talks with Michael Stone about the financial fundamentals every roofing contractor must understand to stay profitable. The conversation centers on the critical difference between markup and margin, and why confusing these two concepts leads to chronic underpricing and cash flow problems.

Michael explains how overhead, job costing, and pricing discipline all work together — and why “industry averages” are dangerous if you don’t know your own numbers. Dave and Michael also discuss warning signs contractors miss, how profit fade happens over time, and why many businesses look busy on the outside but are bleeding internally.

This episode is about clarity. When contractors understand their numbers, they gain control — and control leads to profit, stability, and freedom.

Takeaways

• Markup and margin are not the same — confusing them kills profit
• Accurate job costing is essential for pricing correctly
• Overhead must be included in every pricing decision
• Gross profit should be consistent, not a guessing game
• Cash flow problems often start with pricing errors
• Knowing your numbers gives you control and confidence

Chapters

00:00 – Introduction to The Roofer Show

05:37 – Why Contractors Fail Financially

12:37 – Understanding Markup vs. Margin

18:33 – Overhead and True Job Costs

30:22 – Accounting Red Flags and Embezzlement

36:35 – Gross Profit Margins Explained

45:51 – Job Costing and Financial Discipline

55:22 – Coaching, Mentorship, and Accountability

Links Referenced in This Episode

https://theroofercoach.com

https://markupandprofit.com

https://smasupport.us

https://useproline.com

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

Markup & Profit

👉 Download free tools and resources at

theroofercoach.com/resources

What you’ll hear in this episode:

• Transition from IT to the roofing industry
• Importance of customer service in business growth
• Lead generation strategies and techniques
• Building a strong online presence and utilizing SEO
• Significance of having a robust CRM system
• Managing cash flow and financial planning
• Tracking key performance indicators (KPIs) for marketing effectiveness
• Creating a positive company culture to retain talent
• Implementing effective project management and communication strategies
• Emphasizing quality control and consistency in work standards

Resources:

Steadfast Roofing

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Most roofing companies look the same — and that’s a problem.

In this episode, we talk about why being “just another roofer” is killing your close rate and driving your marketing costs up. Homeowners don’t remember average, and they definitely don’t trust it.

We break down what branding really means for roofing contractors, why brand isn’t a logo or a truck wrap, and how the right brand positioning helps you book more jobs without racing to the bottom on price.

Show Notes

If your roofing business relies only on leads and price to win jobs, your brand is probably forgettable — even if your work is solid.

In this episode, Dave Sullivan explains why branding matters more than ever in the roofing and home services world. With increased competition and rising advertising costs, contractors who fail to differentiate themselves blend into the noise and struggle to convert leads into signed contracts.

Dave walks through the real purpose of branding: trust, clarity, and confidence. He explains how homeowners make decisions, why familiarity beats features, and how consistent messaging across your website, trucks, proposals, and sales process creates credibility before you ever show up at the house.

This episode challenges contractors to stop thinking like tradespeople and start thinking like business owners — building a brand that attracts the right customers, supports premium pricing, and makes sales easier.

Takeaways

• If you look like every other roofer, homeowners will shop you on price
• Branding is about trust and clarity, not just logos
• Strong brands shorten the sales cycle and improve close rates
• Consistency across marketing and sales builds confidence
• Being memorable helps you compete without racing to the bottom
• A clear message attracts better customers and better jobs

Chapters

00:00 – Introduction to The Roofer Show

05:10 – Why Most Roofing Brands Blend Together

12:45 – How Homeowners Choose Contractors

20:18 – Branding vs. Marketing: What’s the Difference

28:40 – Consistency Across Website, Trucks, and Proposals

36:22 – Pricing Power and Brand Trust

44:05 – How to Position Yourself in Your Market

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

https://useproline.com

https://smasupport.us

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Download free tools and resources at

theroofercoach.com/resources

The first question every homeowner asks is simple: “How much is this going to cost?”

In this episode, we talk about why roofing sales are changing fast — and why contractors who hide pricing or avoid the conversation are losing trust before they ever step foot on the property.

I’m joined by Mike Goldenstein from Roof Quote Pro to discuss how transparent pricing tools are reshaping the buying experience, improving lead quality, and helping contractors close more jobs with less friction.

Show Notes

Roofing sales are evolving, and homeowners expect faster answers, clearer pricing, and more transparency than ever before.

In this episode, Dave Sullivan sits down with Mike Goldenstein of Roof Quote Pro to break down how instant pricing tools are changing the way roofing contractors attract, qualify, and convert leads. Instead of forcing homeowners to wait days for an estimate, Roof Quote Pro allows contractors to provide real pricing ranges upfront — building trust before the first phone call.

Dave and Mike discuss why pricing transparency doesn’t hurt sales — it improves them. Contractors who embrace clear pricing often attract better leads, reduce tire-kickers, and shorten the sales cycle. The conversation also covers how technology fits into a larger system, supporting better marketing, stronger branding, and more efficient operations.

This episode is a must-listen for contractors who want to modernize their sales process, improve customer experience, and scale without burning out their sales team.

Takeaways

• Homeowners want pricing clarity early in the buying process
• Transparent pricing builds trust and improves lead quality
• Technology can shorten the sales cycle and reduce wasted appointments
• Clear systems make sales easier and more consistent
• Modern tools support growth without adding complexity

Chapters

00:00 – Introduction to The Roofer Show

02:51 – Why Homeowners Ask About Price First

10:45 – The Problem With Hiding Pricing

16:18 – How Roof Quote Pro Works

21:55 – Transparency, Trust, and Conversion

28:25 – Technology’s Role in Modern Roofing Sales

35:56 – The Future of Roofing Sales

Links Referenced in This Episode

https://theroofercoach.com

https://roofquotepro.com

https://smasupport.us

Companies Mentioned

Roof Quote Pro

SMA Support

👉 Download free tools and resources at

theroofercoach.com/resources

Most roofing businesses don’t fail because of a lack of work — they fail because of chaos.

In this episode, I sit down with John DeLaurier to talk about what it really takes to move from reacting all day to running a business with control, clarity, and confidence. We break down the systems every growing roofing company needs to handle more work without more stress.

Show Notes

Growth is exciting — until it isn’t.

Many roofing contractors hit a point where sales increase, but everything else starts to break. Jobs slip through the cracks, customers get frustrated, cash flow tightens, and the owner becomes the bottleneck. That’s not a growth problem — it’s a systems problem.

In this episode, Dave Sullivan talks with John DeLaurier about how contractors can move from daily chaos to operational control by installing simple, proven systems across sales, production, and administration. John shares real-world insights from working with contractors who scaled successfully — and those who didn’t — highlighting the key differences between the two.

They discuss why systems don’t slow you down, how clear processes improve accountability, and why documented workflows are essential if you want a business that can grow without relying on you for every decision.

If your business feels busy but fragile, this episode will help you understand what to fix — and where to start.

Takeaways

• Growth without systems creates stress, not freedom
• Clear processes improve accountability and consistency
• Systems reduce errors and improve customer experience
• Owners must stop being the bottleneck to scale
• Control comes from clarity, not working harder

Chapters

00:00 – Introduction to The Roofer Show

03:45 – Why Growth Creates Chaos

09:30 – The Difference Between Busy and Scalable

15:20 – Systems That Create Control

23:10 – Accountability Through Process

31:45 – Getting the Owner Out of the Bottleneck

39:20 – Building a Business That Runs Without You

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

The Roofer Coach

👉 Download free tools and resources at

theroofercoach.com/resources

If you’re not offering financing in your roofing business, you’re losing jobs — even when homeowners like you.

In this episode, I’m joined by Chris Scoville from Improvify to break down why financing is no longer optional for roofing contractors and how the best companies are using it as a sales system, not a last-minute add-on.

We talk about when to introduce financing, how to train your sales team to use it confidently, and why presenting payment options early creates trust instead of pressure. Financing isn’t about discounting your price — it’s about removing friction and helping homeowners say “yes” sooner.

This conversation is about building a smoother sales process, increasing close rates, and making it easier for good customers to move forward without stressing over the full upfront cost.

Show Notes

Most roofing contractors think financing is just a tool for customers who “can’t afford it.”

That mindset is costing them deals.

In this episode, Dave Sullivan sits down with Chris Scoville of Improvify to explain how financing should be built directly into your sales system — not treated as a backup option when a homeowner hesitates.

They discuss why homeowners expect financing today, how offering it early actually increases trust, and why waiting until the end of the sales conversation often kills momentum. Chris shares practical insights on training sales reps to confidently present financing, positioning it as a service rather than a pitch, and avoiding common mistakes that create confusion or resistance.

You’ll also hear how top roofing companies use financing to increase average job size, improve close rates, and create a better overall customer experience — without racing to the bottom on price.

This episode is essential listening if you want to close more jobs, reduce price objections, and build a more professional, modern roofing business.

Takeaways

• Financing should be introduced early — not as a last-minute save

• Homeowners expect payment options and trust contractors who offer them

• Financing increases close rates without lowering your price

• Sales reps need training and systems to present financing confidently

• Clear payment options reduce friction and shorten decision time

• Financing is a sales tool, not a desperation move

Chapters

00:00 – Introduction to Roofing Financing

01:49 – Why Financing Is No Longer Optional

08:02 – How Top Roofers Present Financing Early

18:31 – Training Sales Teams to Use Financing

22:52 – Removing Price Objections Without Discounting

27:19 – Building Financing Into Your Sales System

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

https://improvify.com

https://useproline.com

Companies Mentioned

Improvify

Proline

👉 Download free tools and resources for roofing contractors at

theroofercoach.com/resources

Most roofing contractors say the same thing:

“I just can’t find good people.”

But the real problem usually isn’t the labor market — it’s how you’re hiring.

In this episode, I’m joined by Paul Sandeman from Contractor Staffing Source to break down what it actually takes to attract, hire, and retain A-players in a roofing business. We talk about why most contractors hire out of desperation, why that cycle never works, and how to build a hiring system that brings in high-quality people consistently.

This isn’t about posting another job ad and hoping for the best. It’s about building a business that talented people want to work for — with clear roles, accountability, and leadership that doesn’t depend on the owner doing everything.

If you want a roofing company that runs without constant chaos, hiring right is not optional.

Show Notes

Hiring mistakes are one of the fastest ways to kill profit, culture, and momentum in a roofing business.

In this episode, Dave Sullivan sits down with Paul Sandeman of Contractor Staffing Source to explain why most roofing contractors struggle to find good people — and what to do instead. The conversation focuses on building a repeatable hiring system that attracts A-players rather than settling for whoever is available.

We cover why reactive hiring leads to turnover, burnout, and bad culture, and how proactive recruiting changes everything. Paul explains how top contractors think differently about hiring, including faster response times to applicants, better screening, and clearer expectations from day one.

This episode is especially important if you want a business that doesn’t rely on you personally — one that can grow, scale, or eventually be sold.

Key Takeaways

• Good people aren’t hard to find — good hiring systems are
• Hiring out of desperation almost always leads to costly mistakes
• A-players want clarity, structure, and leadership — not chaos
• You must always be recruiting, even when you’re “fully staffed”
• Strong culture and accountability attract better talent
• A business that depends on the owner can’t scale or be sold

Chapters

00:00 – Why Roofing Contractors Struggle to Hire

03:40 – The Real Cost of Bad Hires

08:15 – Why “Nobody Wants to Work” Is the Wrong Mindset

13:20 – What A-Players Actually Look For

18:45 – Building a Repeatable Hiring System

24:10 – Speed Matters: Responding to Applicants

30:05 – Screening, Assessments, and Fit

36:30 – Culture, Accountability, and Retention

43:15 – Hiring for a Business That Runs Without You

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

https://contractorstaffingsource.com

https://smasupport.us

https://useproline.com

Companies Mentioned

Contractor Staffing Source

SMA Support

Proline

👉 Looking to build a roofing business that doesn’t rely on you?

Download the Roofing Business Success Audit at

theroofercoach.com/resources

Most roofing contractors work hard for years assuming they’ll eventually sell their business or pass it on.

The reality?

Most businesses don’t sell — they simply shut down.

In this episode, I sit down with construction attorney Scott Calhoun to break down the four biggest business killers that quietly destroy roofing companies: divorce, disability, dissolution, and death.

These aren’t dramatic what-ifs. They’re predictable risks that can wipe out everything you’ve built if you don’t plan ahead.

We talk through real-world examples of contractors who didn’t have the right structure, agreements, or protections in place — and what you can do now to protect your company, your family, and your future. This episode is about building a business that survives real life, not just good years.

Show Notes

If your roofing business depends entirely on you, it’s more fragile than you think.

In this episode of The Roofer Show, Dave Sullivan is joined by construction attorney Scott Calhoun to discuss the Four Business Killers that end most contractor-owned companies long before retirement: divorce, disability, dissolution, and death.

They break down why most roofing businesses never sell and why failing to plan for these risks leads to forced closures, legal battles, and financial loss. Scott explains how proper entity structure, partnership agreements, buy-sell planning, and insurance can protect both the business and the people behind it.

This conversation isn’t about fear — it’s about foresight. With the right planning and systems in place, contractors can build businesses that withstand unexpected life events and continue operating without chaos. If you care about long-term stability, profitability, and protecting what you’ve built, this is a must-listen.

Takeaways

• Most roofing businesses don’t fail from lack of work — they fail from lack of planning
• Divorce, disability, dissolution, and death are predictable risks, not rare events
• Proper entity structure protects both the business and personal assets
• Partnership and buy-sell agreements prevent chaos during major life events
• Disability can be more financially damaging than death if not planned for
• A business that can’t survive without you isn’t a sellable or stable business

Chapters

00:04 – Understanding the Four Business Killers

09:41 – How the 4 Ds Impact Roofing Companies

25:12 – Real-World Contractor Scenarios

36:10 – Succession Planning and Business Continuity

42:42 – Disability Insurance and Risk Protection

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

SMA Support

Proline

👉 Download the free Roofing Business Success Audit at

theroofercoach.com/resources

Most roofing businesses don’t fail because of a lack of work — they fail because the fundamentals aren’t in place.

In this episode, I break down the core business essentials every roofing contractor needs to focus on to build a more profitable, stable, and sustainable company in 2025 and beyond. This isn’t about chasing the latest tactic or tool. It’s about strengthening the foundation that supports real growth.

We cover the critical areas that consistently separate profitable roofing companies from those stuck in constant firefighting: financial clarity, systems, leadership, and disciplined execution. If you want more control, better margins, and a business that doesn’t rely entirely on you, this episode lays out where to focus first.

Show Notes

Every year, roofing contractors set new goals — and many of them still end up frustrated, overworked, and wondering why the numbers don’t improve.

In this episode, Dave Sullivan outlines the essential business fundamentals roofing contractors must master to increase profitability and regain control of their companies. These principles apply whether you’re running a small operation or scaling a multi-million-dollar business.

Dave explains why growth without structure leads to chaos, how poor financial visibility creates stress and bad decisions, and why systems — not hustle — are what ultimately drive profits. He also discusses the importance of leadership, accountability, and reviewing the right numbers consistently instead of relying on gut instinct.

This episode is a reset for contractors who want to stop reacting and start running their business with intention, clarity, and confidence.

Takeaways

• Profit problems usually come from weak fundamentals, not lack of leads

• Financial clarity is required before growth makes sense

• Systems create freedom — not complexity

• Leadership means setting priorities, not doing everything yourself

• Reviewing key numbers regularly prevents expensive surprises

• Strong foundations allow your business to grow without breaking

Chapters

00:00 – Introduction to 2025 Business Essentials

05:12 – Why Growth Without Systems Fails

12:48 – Financial Clarity and Profitability

22:30 – Leadership and Accountability

33:15 – Building Systems That Support Growth

44:02 – Running the Business Instead of Reacting

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

https://useproline.com

https://smasupport.us

Companies Mentioned

Proline

SMA Support

👉 Download free tools and resources for roofing contractors at

theroofercoach.com/resources

What you’ll hear in this episode:

• John’s testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)
• Adam’s path from consulting and private equity to SMA Support
• Building a business of value by taking advantage of outsourcing opportunities
• Identify the WHY of your business
• Achieving your goals in an affordable, efficient way with a VA
• Characteristics of an engaged employee—like an SMA Support VA
• Eliminate the struggle and potential mistakes in the hiring process by employing a VA
• Repeatability structure, decision mapping, and nesting: how an SMA Support VA gets it done
• John’s perspective of Kathleen’s valuable role as the VA for Peach State Roofing
• No time to train a VA? SMA takes care of that!
• Adam’s take on managing people and offering incremental bonuses to exceptional VAs
• The role of a VA in getting reviews, getting faster payments, and providing excellent customer service
• What can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”
• Adam’s view of what’s going on right now in the private equity world

Connect with Adam Patterson and SMA Support:

Website

Resources:

Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link: https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for half off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

What you’ll hear in this episode:

• Differences between two roofing contractors generating similar revenue
• Importance of personalized coaching for contractors
• Necessity of a solid business plan, including financial understanding
• Emphasis on profit over sales volume for sustainable growth
• The franchise model versus independent business growth in roofing
• Building a roadmap for business success, including assessing current status and resources
• Lead generation strategies and the sales process
• Importance of effective communication and follow-up in sales
• Streamlining operations and outsourcing for efficiency
• Financial management and cash flow importance for business sustainability

Resources:

Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

What you’ll hear in this episode:

• Importance of a well-rounded business plan for roofing contractors
• Understanding the destination and "why" behind the business
• Significance of financial statements and cash flow management
• Common pitfalls faced by contractors in financial management
• Development of a mentoring program for ongoing support and accountability
• Eight essential steps to building a solid business plan
• Importance of customer service and operational efficiency
• Introduction of a free resource: the "one-page business plan"
• Emphasis on tracking key performance indicators (KPIs)
• Planning for long-term goals and exit strategies in business

Resources:

Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

What you’ll hear in this episode:

• Challenges faced by roofing contractors in implementing Customer Relationship Management (CRM) systems
• Importance of proper implementation and team adoption of technology to avoid inefficiencies
• The role of a fractional Chief Technology Officer (CTO) in providing technology expertise to contractors
• Need for structured processes and standardized operating procedures (SOPs) in business operations
• Significance of job costing and tracking financial metrics for profitability
• Strategies for scaling a business sustainably while maintaining profit margins
• The impact of technology, including AI and automation, on enhancing business operations
• Importance of adapting to changing customer interactions and expectations
• Risks associated with delayed payments and cash flow challenges in the storm work sector
• Value of mentorship and expert guidance for contractors seeking to improve their business practices

Resources:

Connect with Nick Peret and Better Boss! 

Better Boss

Facebook

YouTube

Connect with Dave and The Roofer Show!

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

What you’ll hear in this episode:

• Importance of having a reliable Customer Relationship Management (CRM) system for roofing contractors
• Brian Huff's journey into the roofing industry and his experiences working for various companies
• Challenges of starting a roofing business during the COVID-19 pandemic with limited financial resources
• Significance of maintaining a strong reputation in a competitive market
• Value of networking and being part of a mastermind group for contractors
• Innovative strategies for business growth through technology and automation
• Lead generation techniques and the importance of quality leads over quantity
• Tracking return on investment (ROI) for marketing strategies and adapting to regional market conditions
• Use of automation in managing customer interactions and streamlining operations
• Importance of continuous learning and adaptation in the roofing industry for sustained success

Resources:

Connect with Brian Huff and Modern Roofing Group!

Modern Roofing Group, 

Call Brian! (720) 334-3449

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

If you’re a roofing contractor relying on Google to drive leads, your Google Business Profile may be your most important marketing asset — and most roofers aren’t using it correctly.

In this episode, I’m joined by Tim Brown from Hook Agency to break down the most effective Google Business Profile strategies roofing contractors can use to get more visibility, more calls, and better-quality leads — without spending more on ads.

We cover what actually matters today with Google Maps, reviews, photos, service areas, and content, and how small changes can create a big competitive advantage in your local market.

Show Notes

Google Business Profile is one of the most powerful — and misunderstood — tools available to roofing contractors.

In this episode, Dave Sullivan sits down with Tim Brown of Hook Agency to discuss what roofers need to know to win in Google Maps and local search. Tim explains why many contractors struggle to rank, even when they have good reviews, and how Google evaluates trust, relevance, and activity.

You’ll learn how consistent updates, strong reviews, proper categories, and real-world signals impact visibility — and why treating your Google Business Profile like a static listing is a mistake. Dave and Tim also discuss how Google Business Profile fits into your broader marketing system, including your website, SEO, and follow-up processes.

This episode is a must-listen for roofing contractors who want predictable inbound leads without relying entirely on paid ads.

Takeaways

• Google Business Profile is often the #1 source of inbound roofing leads

• Activity and consistency matter more than tricks or shortcuts

• Reviews, photos, and updates build trust with both Google and homeowners

• Service areas and categories must be set up correctly to rank

• Google visibility only works if your systems can handle the leads

• Local SEO supports long-term growth, not quick wins

Chapters

00:00 – Why Google Business Profile Matters for Roofers

06:42 – How Google Decides Who Ranks

15:18 – Reviews, Photos, and Trust Signals

24:37 – Common Google Business Profile Mistakes

34:05 – Service Areas, Categories, and Optimization

48:32 – How Google Fits Into Your Marketing System

Links Referenced in This Episode

https://hookagency.com

https://theroofercoach.com

https://smasupport.us

https://useproline.com

Companies Mentioned

Hook Agency

Proline

SMA Support

👉 Download free tools and resources for roofing contractors at

theroofercoach.com/resources

What you’ll hear in this episode:

• Challenges of finding qualified labor in the roofing industry
• Legal implications of immigration laws for roofing contractors
• Importance of I-9 audits and compliance requirements
• Increased enforcement of immigration laws and I-9 audits under the current administration
• Misclassification of workers and its legal consequences
• Liability concerns for contractors hiring subcontractors with undocumented workers
• Need for proactive measures and self-audits to ensure compliance
• Record retention rules for I-9 forms
• Importance of coaching and mentoring for contractors
• Strategies for maintaining accountability and focus in business development

Resources Mentioned:

Connect with Philip Siegel

Philip’s Website, Email

Call Philip! (404) 469-9197

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Most roofing contractors work hard every day — but very few actually know if they’re winning.

In this episode, I sit down with Diane Gilson to talk about one of the most overlooked parts of running a profitable roofing business: keeping score.

We break down why so many contractors feel busy but still stressed, confused, or broke — and how the lack of clear financial scorekeeping is usually the root cause. This conversation isn’t about accounting jargon or complex spreadsheets. It’s about understanding the few numbers that actually tell you whether your business is healthy or heading for trouble.

If you’ve ever said “I think we’re doing okay” or “I’ll know at the end of the year,” this episode will challenge that mindset and show you a better way.

Show Notes

Running a roofing business without clear financial scorekeeping is like playing a game without a scoreboard — you might be putting in effort, but you don’t know if you’re winning or losing.

In this episode, Dave Sullivan is joined by Diane Gilson to break down why “keeping score” is one of the most important responsibilities of a roofing business owner. Together, they explain why many contractors avoid their numbers, how that avoidance leads to cash flow problems and stress, and what simple systems can bring clarity and control back into the business.

Diane shares practical insights on the difference between being busy and being profitable, why gut feel is dangerous in business decisions, and how consistent financial review helps contractors make smarter choices. This episode focuses on clarity — knowing your revenue, margins, overhead, and cash position — so you can lead with confidence instead of reacting to problems after they show up.

This conversation is especially valuable for contractors who want a business that runs on facts, not feelings.

Takeaways

• You can’t run a profitable roofing business without clear scorekeeping
• Being busy does not mean you’re making money
• Regular review of financials prevents surprises and cash flow issues
• Simple systems create clarity and better decision-making
• Knowing your numbers makes you a stronger leader
• Consistent scorekeeping reduces stress and improves confidence

Chapters

00:00 – Introduction to The Roofer Show

04:32 – Why Contractors Avoid Their Numbers

10:15 – The Cost of Not Keeping Score

18:40 – Busy vs Profitable

27:05 – What Numbers Actually Matter

36:12 – Creating Simple Scorekeeping Systems

45:50 – Leading With Confidence Through Clarity

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Get clarity in your business. Download free tools at

theroofercoach.com/resources

Tune in!

What you’ll hear in this episode:

• Challenges of addiction within the roofing industry
• Mission and services provided by Roofers in Recovery
• Personal stories of addiction and recovery from industry professionals
• Importance of breaking the stigma surrounding addiction
• Creating a supportive community for individuals in recovery
• Financial barriers to addiction treatment and support options
• Role of mentorship and coaching in the roofing business
• Insights on private equity's impact on the roofing industry
• Educational initiatives through the Commercial Roofing Academy
• Encouragement for individuals to seek help and support for addiction issues

Connect with Kim and Paul Reed

Roofers In Recovery

The Commercial Roofing Academy

(The next class is March 13th-15th in Denver, Colorado.)

Call Kahli Reed: (720) 633-6700 or Paul (719) 588-4361

Resources Mentioned: 

Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

If homeowners can’t find you on Google, you don’t exist.

In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most — Google Maps and local search.

We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and how simple changes can dramatically improve visibility without chasing gimmicks or shortcuts.

This episode is about building a strong local presence that consistently brings in qualified leads — not just clicks.

Show Notes

Local SEO isn’t optional for roofing contractors — it’s foundational.

In this episode, Dave Sullivan talks with Dima Sobovoy about what actually drives local rankings for roofers and home service businesses. They break down the common mistakes contractors make with SEO, why “set it and forget it” marketing doesn’t work, and how Google Maps has become one of the most powerful lead sources in local markets.

Dima explains the importance of Google Business Profiles, reviews, proximity, relevance, and consistency — and how contractors can improve their local presence without massive ad budgets. The conversation also covers how SEO fits into a bigger business system, so leads don’t get wasted once the phone starts ringing.

If you want more inbound leads from homeowners actively searching for a roofer in your area, this episode lays out the fundamentals you need to understand.

Takeaways

• Google Maps visibility is critical for roofing contractors
• Local SEO drives higher-intent leads than many paid ads
• Google Business Profiles must be actively managed, not ignored
• Reviews, consistency, and relevance matter more than tricks
• SEO only works when paired with strong follow-up systems
• Long-term local visibility beats short-term marketing hacks

Chapters

00:00 – Introduction to The Roofer Show

03:58 – Why Local SEO Matters for Roofers

10:12 – Common SEO Mistakes Contractors Make

18:45 – Google Business Profile Optimization

26:30 – Reviews, Trust, and Local Authority

35:10 – Turning Local Visibility Into Real Leads

44:05 – SEO as Part of a Bigger Business System

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Build a stronger local foundati

One of the biggest decisions roofing contractors wrestle with is whether to focus on residential, commercial — or try to do both.

In this episode, I break down the real differences between residential and commercial roofing, the hidden challenges of each, and why trying to do everything often leads to confusion, thin margins, and burnout.

This isn’t about which is “better.”

It’s about choosing the right lane for your business, your goals, and your lifestyle — and building systems that actually support it.

Show Notes

Many roofing contractors believe that doing both residential and commercial work will diversify risk and increase profits — but in reality, it often creates complexity, cash flow problems, and operational strain.

In this episode, Dave Sullivan walks through the pros and cons of residential vs. commercial roofing based on decades of real-world experience. He explains how sales cycles, margins, staffing, systems, and customer expectations differ between the two — and why contractors often underestimate what it takes to run both successfully.

Dave also introduces the idea of focus as a growth strategy, explaining how specialization can improve marketing, operations, profitability, and even business value. The goal isn’t to limit opportunity — it’s to build a business that runs cleanly, predictably, and profitably without constant firefighting.

If you’ve ever felt torn between chasing bigger commercial jobs or sticking with residential work, this episode will help you make a clearer, more confident decision.

Takeaways

• Residential and commercial roofing require very different systems
• Trying to do both often increases complexity and stress
• Focus leads to better margins and stronger execution
• Cash flow and sales cycles differ dramatically between markets
• Specialization improves marketing clarity and positioning
• The right choice depends on your goals, not industry hype

Chapters

00:00 – Introduction to The Roofer Show

04:18 – Residential vs. Commercial Roofing Overview

12:40 – Sales Cycles and Cash Flow Differences

22:55 – Operational Complexity and Staffing

34:10 – Why Focus Beats “Doing Everything”

43:20 – Choosing the Right Path for Your Business

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Ruby Receptionists

SMA Support

Proline

👉 Build clarity and focus in your roofing business. Get free resources at

theroofercoach.com/resources

Most roofing contractors work for decades and never stop to ask a critical question:

What is my business actually worth?

In this episode, I sit down with Greg DeSimone to break down what truly creates value in a roofing business — and why so many contractors end up walking away with far less than they expected when it’s time to exit.

This conversation isn’t just about selling your business. It’s about building a company that’s profitable, transferable, and not dependent on you showing up every day.

Show Notes

Many roofing contractors assume that revenue alone determines business value — but buyers and private equity groups see things very differently.

In this episode, Dave Sullivan and Greg DeSimone discuss the real drivers of business valuation in the roofing and home services industry. They unpack why systems, leadership depth, clean financials, and predictable profits matter far more than top-line sales.

Dave shares firsthand insight from building and exiting his own roofing company, explaining how contractors can unintentionally trap themselves inside their business by failing to delegate, document processes, and build a leadership team.

The key takeaway is simple:

You don’t build value at the end — you build it years in advance.

Whether you plan to sell, step back, or just run a stronger business, this episode lays out what needs to be in place to make your company valuable — on your terms.

Takeaways

• Revenue alone does not equal business value
• Buyers look for systems, leadership, and clean financials
• A business dependent on the owner has limited value
• Profitability and predictability matter more than growth
• Exit planning should start years before you plan to sell
• Strong businesses are built to run without the owner

Chapters

00:00 – Introduction to The Roofer Show

04:55 – What Creates Real Business Value

12:20 – Why Revenue Isn’t Enough

22:10 – Systems, Leadership, and Transferability

33:40 – Private Equity vs. Owner-Operators

44:05 – Preparing Your Business for an Exit

56:15 – Building a Business That Works Without You

Links Referenced in This Episode

https://theroofercoach.com

https://theroofercoach.com/resources

Companies Mentioned

Catapult Advisory Group

Ruby Receptionists

SMA Support

Proline

👉 If you want to build a roofing business with real value, start with clarity.

Get free tools and resources at

theroofercoach.com/resources

What you’ll hear in this episode:

• Challenges in lead generation and customer acquisition for roofing contractors
• Importance of maximizing the value of existing leads rather than just increasing lead volume
• Effective marketing strategies for roofing contractors, including SEO and content creation
• Building relationships and trust with potential clients
• The role of video content in marketing and establishing connections with customers
• Impact of traditional marketing methods, such as yard signs and postcards, on customer engagement
• The necessity of understanding key metrics, such as customer acquisition costs and lead-to-appointment ratios
• Value of referrals and exceptional customer service in generating high-quality leads
• Strategies for creating a sustainable marketing approach that adapts to changing market conditions
• Having a clear business plan and proactive leadership in achieving business goals

Resources Mentioned: 

Connect with Brad Akers:  Website, The Built Right Contractor, and 832-275-0581

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

What you’ll hear in this episode:

• The critical role of financing in the roofing industry
• Changes in the financing landscape and consumer preferences
• Importance of offering financing options to increase sales
• Strategies for effectively presenting financing to customers
• Common misconceptions among contractors regarding financing
• Significance of training and education for contractors on financing
• Impact of financing on customer satisfaction and project accessibility
• Tools and technologies to streamline the financing application process
• Building authentic relationships with consumers through financing discussions

Resources Mentioned: 

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Connect with Christopher Scoville

Improvifi

LinkedIn

Facebook

We hope what is shared with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2025!

What you’ll hear in this episode:

• Reflection on the past year (2024) and preparation for the upcoming year (2025)
• Common mistakes made by roofing contractors
• Importance of having a clear business plan and understanding success metrics
• Understanding and targeting the ideal customer for effective marketing
• Strategies for appropriate pricing and avoiding under-pricing services
• Building a business that allows for personal freedom and work-life balance
• Emphasis on learning from past mistakes and experiences
• Importance of financial understanding, including cash flow and gross profit
• Implementation of processes and systems for operational efficiency

Resources Mentioned: 

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. 

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.

Before they talk with Mike, Dave and John discuss the latest developments in the rebranding of DeLaurier Roofing to Peach State Roofing, along with why rebranding is a BIG deal with many details to consider.

What you’ll hear in this episode:

• How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractors
• How Roof Quote PRO works like no other tool in the roofing industry
• How to give the customer a great experience with Roof Quote PRO
• John’s perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various ways
• Why customers trust a roofing business more if you are transparent with your price
• Why price is just one of the pillars that customers consider in the value their roofing contractor can bring them
• How Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leads
• What Mike sees in lead magnets that actually work
• Why the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”
• Mike’s overview of the new features in Roof Quote PRO that will enhance the customer experience

Resources:

Connect with Mike Goldenstein:

Website, Instagram, Facebook, and LinkedIn

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s take on working with insurance companies and how he’s learned to make this relationship work. His attorney, Michelle Le, joins us to give valuable insight from her role in the process. She is the owner of her practice, the Law Offices of Michelle C. Le, and is licensed to practice law in four states: Texas, Colorado, Kansas, and Mississippi.     

What you’ll hear in this episode:

• What Brian gets out of our residential mastermind group at The Roofer Coach
•  Brian’s background and work as the owner of Modern Roofing Group
• Michelle’s background and work as the owner of her law practice
• What Brian sees as the problem AND the solution in working with insurance companies
• How Brian gains the trust of the homeowner by being transparent and educating them about the roofing and insurance claim process
• Why Brian works with Michelle to address problems when insurance companies don’t want to pay    
• How Brian works with insurance adjusters and gets paid
• How Michelle works on a contingency fee agreement to get paid
• What roofing contractors can do to improve their process and get paid
• Brian’s recent rebrand and how it’s made him easier for people to find

Resources Mentioned: 

Connect with Brian Huf: Modern Roofing Group website  or text 720-334-3449  

Connect with Michelle C. Le: The Law Offices of Michelle C. Le website  or text 210-491-2054  

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

What you’ll hear in this episode:

• Importance of business planning for roofing contractors in preparation for 2025
• Understanding financials and the necessity of regular financial reviews
• The concept of the "three-legged stool" of business: selling work, doing work, and keeping score
• Job costing and financial tracking to improve profitability
• The significance of accurate estimating and managing labor costs
• Development of structured marketing strategies for lead generation
• Importance of tracking key performance indicators (KPIs) for business health
• The role of customer reviews in building trust and credibility
• Strategies for setting realistic sales and profit goals based on historical data
• Encouragement for contractors to seek support through coaching and CRM solutions

Resources

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

your business. Why do you want to run a roofing business in the first place? Knowing and

understanding your why is the best way to come into 2025 prepared for success. Join us to

learn more about aligning with your why and having a plan to accomplish it in the coming year.

What you’ll hear in this episode:

● What’s new with John DeLaurier? Learn why John’s company has rebranded to

Roofvana.

● The value in consulting a trademark attorney and prioritizing your brand (Spend the

money to protect yourself!)

● Identify your WHY.

● John’s perspective on his WHY about income and what he wants his days and weeks to

look like

● Risks, being relentless, and learning from your failures

● Want to be a wise business owner? Be willing to learn and educate yourself.

● Become a great leader in your business.

● The value of mentors and accountability partners for EVERY business owner

● More profit over more sales!

Resources

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth. 

What you’ll hear in this episode

• Why a relationship with an ad agency doesn’t work for roofing contractors: “YOU need to steer that ship!”
• Why in-house marketing allows for more clarity, transparency, and tracking the numbers
• How to get started with a marketing program through Contractor Dynamics
• Why a business owner has to take extreme ownership of their marketing
• How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.)
• Why success happens when the marketing team and sales team are collaborating
• Why you should be marketing all year long and always align with your core values
• How to begin with a marketing budget
• How to focus on differentiating your business and demonstrating your value
• How to be “5-mile famous”