The Savvy Host Advantage

Overcoming Marketing Burnout: Strategies for Consistency

Tue, 16 Apr 2024 09:00:00 -0400

Links Mentioned:

Conrad O'Connel -

1. Introduction to the Episode

- Jodi, marks the podcast's 1st anniversary and reflects on her journey, including hiring a podcast coach to help with confidence.

2. Addressing the Host’s Absence

- Jodi shares her 6-month hiatus from the podcast.

- Discusses the challenges she faced, including personal loss, family health issues, and battling depression.

3. Authenticity in Marketing

- Jodi admits to her struggles with maintaining consistency in her own marketing efforts.

- A candid discussion on feeling disingenuous when preaching consistency but failing to stay on course.

4. Marketing Strategies for Busy Times

- Hire an influencer or content creator to produce video and drone footage for lasting summer content.

- Save and organize social media content for easy reuse.

- Engage in marketing education and stay abreast of new trends.

- Gather emails for future campaigns and consider influencer collaborations.

5. Social Media Engagement

- Encouraging interactions with followers by commenting on their content.

- Partner with local businesses to help each other grow online.

- Feature top content with pinned and featured posts on platforms like Instagram and Facebook.

6. Content Creation Tips

- Utilize user-generated content, highlight reels, and share reviews.

- Keep capturing photos and videos for future posts.

- Update existing blog posts regularly.

7. Automation and Scheduling

- Importance of automated welcome messages in communication strategy.

- Using scheduling tools for consistent content posting.

8. Staying Visible Online

- Running Facebook and Instagram ads for continuous visibility.

- Keeping the engagement level high even during busy seasons.

9. Connection Building

- Building real relationships with followers through social media interactions.

- Authentic sharing through personal anecdotes and casual updates.

10. Efficient Use of Social Media

- Utilizing stories on Instagram and Facebook for effortless updates.

- Creative low-effort content ideas for times when energy and time are limited.

11. Additional Resources and Takeaways

- A guide to additional resources, courses, programs, and book recommendations provided in the show notes.

- Jodi imparts 10 actionable tips to maintain audience engagement without a detailed strategy.

12. Conclusion

- Jodi wraps up the episode by reiterating the importance of staying genuine, engaging with the audience, and finding manageable strategies to keep marketing effective even when it’s challenging to be consistent.

Get Started Blogging With This FREE Tool!

Sun, 08 Oct 2023 09:00:00 -0400

Jodibourne.com/success

Jodibourne.com/workshop

Jodibourne.com/booklee (use code "jodi" to save 15% off one-year)

Blogger.com

3 Reasons You Need A Blog ASAP - Vacation Rental Marketing Foundations

Mon, 02 Oct 2023 09:00:00 -0400

Today's episode is all about why you should start a blog. I go into detail about how SEO works, how you can be more competitive with your content, and how you can write better, more personal content that creates trust. Finally, i share ideas for repurposing your blog to other types of marketing.

Jodibourne.com/waitlist

Jodibourne.com

instagram.com/heyjodibourne

Facebook Success: Episode 2

Fri, 29 Sep 2023 09:00:00 -0400

In this episode, I cover questions asked about Facebook marketing, including - How to choose between Facebook and Instagram. Should you start a Facebook Group? And how do you start with Facebook ads.

Unlock Facebook Success | Vacation Rental Marketing Foundations

Mon, 25 Sep 2023 08:30:00 -0400

Join the Savvy Host Marketing Roadmap Group Coaching Waitlist

Email Marketing Foundations - Part 2

Fri, 22 Sep 2023 09:00:00 -0400

Blog post - Email marketing

Lead magnet ideas

Marketing Action Plan

Creating Touchpoints: Email Marketing Essentials - Vacation Rental Marketing Foundations

Mon, 18 Sep 2023 09:00:00 -0400

Jodi Bourne Instagram

Jodi Bourne Facebook

Email - Jodi@jodibourne.com

Savvy Host's Vacation Rental Marketing Accelerator Waitlist

Lead Magnets

Boost Your Vacation Rental Bookings With 4 Key Types of Content

Wed, 13 Sep 2023 08:00:00 -0400

Welcome back to another episode of The Savvy Host Podcast! I'm your host, Jodi Bourne, and in today's episode, we're diving into the world of content marketing. I'll share four key types of content to help you grow your audience and book your vacation rental. But before we get started, I want to emphasize that you don't need to be overwhelmed by all the strategies mentioned in this episode. In our next episode, we'll discuss how to decide which methods are right for you. So sit back and let's explore the world of content marketing and how it can benefit your vacation rental business.

Savvy Host Marketing Roadmap Group Coaching Waitlist

Marketing Action Plan - Free Guide

Jodi Bourne Instagram

Fall Into Success: Creative Ideas for Seasonal Bookings

Fri, 18 Aug 2023 09:00:00 -0400

Welcome back to the Savvy Host Podcast, the show where I dive deep into all things vacation rentals and help you level up your hosting game. In today's episode, titled "Creative Marketing Ideas For Seasonal Bookings," I'm going to explore seasonal marketing and how you can make your property stand out during the upcoming fall and winter months.

Even thought it is still August, and still hot in many places around the world / country, people are already beginning to think about and buy for fall. So, it's the perfect time to get ahead of the game and capture the attention of potential guests.

In this recording, I'll share various strategies to enhance your listing, including adding enticing amenities, updating headlines and calls to action, and utilizing eye-catching photos and videos.

I'll aslo show you how to optimize your presence on social media and how to incorporate your fall photos and updates into your email marketing plan. This episode is packed with tips, so grab a pumpkin spiced whatever and get ready to learn how to make your property stand out and get more bookings this fall! Get ready to become a savvy host! Let's dive in.

Key Topics:

- Adding amenities to enhance the guest experience

- Creating a cozy atmosphere with throws and blankets

- Decorating for fall with tasteful touches

- Updating game collections for indoor entertainment

- Providing TV packages for sports enthusiasts

- Mentioning and highlighting value-added features in OTA headlines and listings

- Creative calls to action

- Taking photos and videos to update listings and social media

- Tips for capturing effective photo and video shots

- Utilizing b-roll for creating reels and TikToks

- Reaching out to previous guests via email marketing

- Black Friday ideas

SO MUCH GOODNESS!

Marketing Links & Tools For Hosts

Group Coaching Waitlist - The Savvy Host Marketing Roadmap

Coolors - Color generating tool

Instagram Action Plan - Free Audio & Workbook

Canva - Facebook Cover Collage

Insta-Worthy Vacation Rentals: A Guide to Engaging Content Themes

Thu, 27 Jul 2023 09:00:00 -0400

Be sure and check out my FREE Instagram Action Plan Audio & Workbook

Find me and follow me on Instagram:

Follow Happy In The Keys

Follow The Yurtopian

Follow Spoon Mountain Glamping

Follow The Lodge On Twinkle Lane

Follow Cooper Landing Lodge

Tips To Showcase Your Amazing Hospitality To Future Guests & Followers

Thu, 06 Jul 2023 09:00:00 -0400

Hello Savvy Hosts!

Welcome to another exciting episode of our Savvy Host Roadmap Podcast! In this episode, we are diving deep into hospitality marketing and sharing valuable tips to showcase your exceptional hosting skills.

Links:

Canva Templates

Theyurtopian.com

twistedhornsridge.com

10 Social Media Marketing Tips For Vacation Rental Hosts

Wed, 21 Jun 2023 09:00:00 -0400

On this episode of Savvy Host Podcast, host Jodi shares 10 social media marketing tips for vacation rental hosts. She emphasizes the importance of using social media to connect with people, rather than just throwing content out there.

While social media is not the primary platform for booking vacation rentals, Jodi recommends using Instagram for engagement strategies and learning about content to post. She also cautions that TikTok is easy to share content on, but harder to build relationships.

Instagram Action Plan Audio

Perfect Guest Avatar Workbook

Buffer

Linktree

Linkinbio

Facebook Business Suite

Jodi's Blog Content About Social Media

Steps To Create And Use A Destination Guide For Vacation Rental Marketing

Wed, 14 Jun 2023 09:00:00 -0400

In this episode, we're focusing on the creation and utilization of Destination Guides. Destination guides are a powerful tool that can attract potential guests and enhance your marketing efforts across various platforms. Join us as we explore the importance of destination guides and walk you through the step-by-step process of creating your own.

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Create & Market A Welcoming Pet Friendly Vacation Rental

Tue, 06 Jun 2023 15:30:00 -0400

Dogs Welcome Facebook Group

Dog's Welcome Website / Certification

Jolene's Instagram

Jodi's Instagram

Pet-Friendly Amenities:

Food dishes, water bowls
Pet beds
Dog treats / healthy
Dog beds
Extra leashes
Outdoor play areas (fenced yard)
Pooper scooper and waste bags.
Shaded yard with dog pool, dog water.
Chew Toys, snugglies
Swimming pool, water, ladder, skimming tool, dog floats
Extra towels for pets (colored towels)
Crates
Waterproof blanket for sofa or beds
Vacuum and enzyme cleaner for pet hair and stains.
First aid kit
Cat scratch thingy/cat toys?
Dog-friendly restaurants and shops
Emergency Vet and groomer recommendations, doggy daycare,
Info about nearby trails, beaches, and parks

Guest Communication and Rules

Be clear about pet rules. If they can’t get on the sofa, where can they hang out - pet beds? Blankets? If they sleep on the bed, they are going to sleep on the bed… you can’t stop them, so make it easier.
Where do they dispose of dog poop? Do you have bags? A specific trash can?
Pet fees - consider both options - does it cost you more money to allow pets? Does it cost you more to allow 2? Why not big dogs? Consider extra cleaning fees if there is a problem (deposit)
Pet communication - a letter to the dogs about rules and where they can go. (from your pet to theirs?)
Add a section to your guest guide and send an email out before the stay reminding them of where they can take their pet - trails, beaches, times, restaurants, parks, etc.

Marketing your dog-friendly vacation rental

Website and listing sites:

Optimize your listing. Use those terms pet-friendly, dog-friendly, love dogs, pets welcome, we love our dogs and we will love yours, Do keyword research.
Pet-friendly filter on your website. (cottage stays )
Add a full paragraph about your pet-friendly features to your listing description
Lots of photos of dogs enjoying your home and the amenities you provide. Stayed at a place because of a photo of a dog in the pool.
Blog posts about dog-friendly things to do. Articles about dog-friendly restaurants, hiking trails, etc.

Social Media

Share engaging content featuring pets enjoying your property,
post helpful tips for traveling with pets, and
engage with pet-related communities
Consider pet travel influencers.
Use pet-related hashtags on Instagram (show notes) #dogfriendlyairbnb huge, but think of smaller more specific hashtags like “#dogfriendlyaustin
Consider sharing photos and reels of your own pets to increase your following.
This can help you reach a wider audience of pet owners.
Ask guests to send photos and videos of their pets playing and make this a reel or highlight series.
Collect specific reviews from dog parents and display those on social media
Dog-friendly travel groups on Facebook
Share your love of pets with your audience.

Email marketing

lead magnet - dog-friendly things to do.

Leveraging Instagram For Vacation Rental Marketing

Tue, 30 May 2023 09:00:00 -0400

In this episode, I help you understand how to use Instagram successfully for marketing your vacation rental property and explain five important understandings you should have about Instagram.

Take the Instagram Action Plan Audio Course for free through July 2023.

jodibourne.com/instagram

Follow me on Instagram @heyjodibourne

Tips For Creating A Guest First Vacation Rental Brand

Tue, 23 May 2023 09:00:00 -0400

In this episode, I discuss some ideas for creating a better guest experience for your guests by offering the comforts of home, amazing hospitality, excellent guest communications, and personalized services.

When you know your Perfect Guest Avatar and create the Perfect Guest Experience, your guests will treat your property better, give you amazing reviews (even if something goes wrong), share your property with their friends and book again!

Once you have your guest experience dialed in, you can create a brand around this experience - your offer, your USP (differentiation), your social media and other marketing messages all become centered around the guest first experience you've created.

The first step in creating a better guest experience is having a deep understanding of who your guests are. Use the Perfect Guest Avatar Workbook to figure this out.

Download the workbook here: Perfect Guest Avatar Workbook

GAME CHANGER - Create And Use A Guest Avatar For Your Business

Tue, 09 May 2023 09:00:00 -0400

One of the first things you need to do when you start a vacation rental business - or when you are ready to uplevel your business is to create a specific guest avatar. This will help you with every single aspect of your business - from creating a better experience to adding amenities, communicating before the guest stay, and creating better content and marketing materials and creating your vacation rental brand.

Use the Perfect Guest Avatar Workbook to help you create a guest avatar that will love your property, treat it like their own, leave amazing reviews and share it with their friends.

Three Steps To Get Started With Email Marketing

Tue, 02 May 2023 09:00:00 -0400

Email marketing is one of the best ways to get more direct bookings for your vacation rentals. Email marketing not only to previous guests but also to prospective guests - your future guests. But the best way to do that is not by sending a generic "book your getaway" email. You need to be sending valuable content in the form of a regular newsletter, encouraging your subscribers to have conversations and reminding them to book.

The three steps to get started with email marketing:

Create A Lead Magnet (an offer on your website that you give them in exchange for their email address.)
Sign up for Mailchimp or Convertkit or another email marketing platform.
Set up automation in your email marketing platform that gives your subscribers the lead magnet you promised and welcomes them to learn more about you and your business and begins to build trust in you and your business.

destination guide template in Canva

The Professional Vacation Rental Business Roadmap

Wed, 26 Apr 2023 09:00:00 -0400

There are a lot of different paths vacation rental business owners take and directions they want to take their brand. This episode shares the roadmap or strategy I use to create a professional hosting business.

Values Matter: Build a Heart Centered Vacation Rental Brand

Tue, 25 Apr 2023 09:00:00 -0400

Your brand promise

The key to building a successful and memorable brand. It is the promise you make to your guests, future guests, employees, community members, yourself and anyone else who comes into contact with your brand. Your mission will clearly communicate your brand's purpose, your guest experience and how you serve your people.

Values are what you stand for.

Why should people trust you and what is important to you as a brand? Defining clear values for your brand has a few key benefits. For one, it helps give your brand structure and consistency. Secondly, and perhaps most importantly, it helps your brand connect with your target audience. People tend to naturally gravitate toward those who share similar values. The same is true for brands. And thirdly, having clear values helps you differentiate your brand from your competitors.

If you value safety, for example, then this will guide you as you buy amenities, create safety protocols, and market these safety features. Parents will appreciate this value and what you do to protect their family.

Brand Value Examples: