<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/the-small-business/" rel="self" type="application/rss+xml"/><title><![CDATA[The Small Business Lounge With Tracy Heatley]]></title><podcast:guid>22d42d6d-4d9b-5528-b576-2e7c3394fc8a</podcast:guid><lastBuildDate>Fri, 06 Feb 2026 13:58:36 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Tracy Heatley]]></copyright><managingEditor>Tracy Heatley</managingEditor><itunes:summary><![CDATA[Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now.  With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.]]></itunes:summary><image><url>https://artwork.captivate.fm/bc0ae982-ea31-40f1-9e9d-de0531f825cb/small-business-lounge-podcast-cover-january-2024-2-20240117-kty.png</url><title>The Small Business Lounge With Tracy Heatley</title><link><![CDATA[https://the-small-business.captivate.fm]]></link></image><itunes:image href="https://artwork.captivate.fm/bc0ae982-ea31-40f1-9e9d-de0531f825cb/small-business-lounge-podcast-cover-january-2024-2-20240117-kty.png"/><itunes:owner><itunes:name>Tracy Heatley</itunes:name></itunes:owner><itunes:author>Tracy Heatley</itunes:author><description>Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now.  With each episode being short, yet impactful, you&apos;ll gain actionable tips and strategies to propel your business forward. Don&apos;t miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.</description><link>https://the-small-business.captivate.fm</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"></itunes:category><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/the-small-business/</itunes:new-feed-url><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>Ethical Marketing - The Balance Between Profit And Purpose</title><itunes:title>Ethical Marketing - The Balance Between Profit And Purpose</itunes:title><description><![CDATA[<p>Welcome to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast, hosted by Tracy Heatley, an accomplished Chartered Marketer and Chartered Manager, with over twenty-five years of experience. In today's episode, we delve into the topic of Ethical Marketing And Finding The Balance Between Profit and Purpose.</p> <p>As the world becomes increasingly digitised, businesses must be mindful of how they present their brands both online and offline. Customers now demand ethical and responsible marketing that aligns with their values and beliefs. Authenticity and transparency are at the heart of ethical marketing, building trust, credibility, and customer loyalty.</p> <p>Sustainability is another vital aspect of ethical marketing. Businesses should strive to reduce their environmental impact, producing eco-friendly products and investing in renewable energy. Corporate social responsibility is also crucial when it comes to Ethical Marketing, as companies must be aware of their impact on communities and societies. Supporting local causes and respecting workers' rights can enhance a brand's reputation and public image.</p> <p>Taking care of employees is essential for ethical marketing, creating a positive company culture that improves satisfaction and productivity. Striking a balance between profit and purpose is essential for long-term business success. By integrating ethical marketing practices, businesses can create a fairer, more sustainable, and just business environment.</p> <p>Are you interested in implementing ethical marketing into your strategy? Tracy offers consultancy services, online mentoring, and training programs to help you achieve Better Strategy, Better Marketing, and Better Networking. Visit www.tracyheatley.com to find out more.</p> <p>Thank you for tuning in to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast. Subscribe and leave a review for more insightful marketing and networking strategies to help your business thrive. Until next time, keep striving for greatness and being better in business and in yourself. Better Business, Better You!</p>]]></description><content:encoded><![CDATA[<p>Welcome to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast, hosted by Tracy Heatley, an accomplished Chartered Marketer and Chartered Manager, with over twenty-five years of experience. In today's episode, we delve into the topic of Ethical Marketing And Finding The Balance Between Profit and Purpose.</p> <p>As the world becomes increasingly digitised, businesses must be mindful of how they present their brands both online and offline. Customers now demand ethical and responsible marketing that aligns with their values and beliefs. Authenticity and transparency are at the heart of ethical marketing, building trust, credibility, and customer loyalty.</p> <p>Sustainability is another vital aspect of ethical marketing. Businesses should strive to reduce their environmental impact, producing eco-friendly products and investing in renewable energy. Corporate social responsibility is also crucial when it comes to Ethical Marketing, as companies must be aware of their impact on communities and societies. Supporting local causes and respecting workers' rights can enhance a brand's reputation and public image.</p> <p>Taking care of employees is essential for ethical marketing, creating a positive company culture that improves satisfaction and productivity. Striking a balance between profit and purpose is essential for long-term business success. By integrating ethical marketing practices, businesses can create a fairer, more sustainable, and just business environment.</p> <p>Are you interested in implementing ethical marketing into your strategy? Tracy offers consultancy services, online mentoring, and training programs to help you achieve Better Strategy, Better Marketing, and Better Networking. Visit www.tracyheatley.com to find out more.</p> <p>Thank you for tuning in to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast. Subscribe and leave a review for more insightful marketing and networking strategies to help your business thrive. Until next time, keep striving for greatness and being better in business and in yourself. Better Business, Better You!</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">59980348-cfce-4b3c-9bd3-f0c104d02754</guid><itunes:image href="https://artwork.captivate.fm/0f08219a-05e6-4146-a014-560f31908872/podcast-cover-2023-to-2024-5.png"/><pubDate>Wed, 19 Jul 2023 23:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/11cf01b9-6a57-4919-8ab0-fa0e73d3575e.mp3" length="8275218" type="audio/mpeg"/><itunes:duration>08:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>67</itunes:episode><podcast:episode>67</podcast:episode><podcast:season>3</podcast:season></item><item><title>Strategies To Get Started On Threads</title><itunes:title>Strategies To Get Started On Threads</itunes:title><description><![CDATA[<p>Welcome to the show notes for the latest episode of the "Be Better With Tracy Heatley" podcast, hosted by award-winning Chartered Marketer, business owners, and Broadcaster, Tracy Heatley. In this episode, Tracy delves into the world of Threads, the newly launched social network from Meta. She shares seven strategies that can help small business owners leverage Threads for their businesses. For more valuable insights, tune in to this episode and remember to visit <a href= "http://www.tracyheatley.com/" target= "_new">www.tracyheatley.com</a> for additional resources.</p> <p> </p>]]></description><content:encoded><![CDATA[<p>Welcome to the show notes for the latest episode of the "Be Better With Tracy Heatley" podcast, hosted by award-winning Chartered Marketer, business owners, and Broadcaster, Tracy Heatley. In this episode, Tracy delves into the world of Threads, the newly launched social network from Meta. She shares seven strategies that can help small business owners leverage Threads for their businesses. For more valuable insights, tune in to this episode and remember to visit <a href= "http://www.tracyheatley.com/" target= "_new">www.tracyheatley.com</a> for additional resources.</p> <p> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">08e44e29-4ff1-47e9-9840-2be0f77cbed1</guid><itunes:image href="https://artwork.captivate.fm/8a8fd050-67e0-4634-ba3a-952c3ca3e788/latest-podcast-cover-20230712-za4x9ux20o.png"/><pubDate>Thu, 13 Jul 2023 06:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/80ca3d09-e10a-4fda-94ed-dadb556a8084.mp3" length="7183509" type="audio/mpeg"/><itunes:duration>07:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>66</itunes:episode><podcast:episode>66</podcast:episode><podcast:season>3</podcast:season></item><item><title>Small Business Marketing Success - 7 Essential FAQs Answered</title><itunes:title>Small Business Marketing Success - 7 Essential FAQs Answered</itunes:title><description><![CDATA[<p>Are you a small business owner looking to take your business to new heights? Welcome to this Be Better With Tracy Heatley podcast episode, where we explore the world of marketing and networking to help you succeed. I'm Tracy Heatley, your host, and I'm thrilled to bring you another exciting episode today. We'll be tackling the essential frequently asked questions (FAQs) of small business marketing, providing you with valuable insights and actionable strategies that my marketing clients ask me about all the time. Get ready to level up your marketing game!</p> <p> </p> <p>www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Are you a small business owner looking to take your business to new heights? Welcome to this Be Better With Tracy Heatley podcast episode, where we explore the world of marketing and networking to help you succeed. I'm Tracy Heatley, your host, and I'm thrilled to bring you another exciting episode today. We'll be tackling the essential frequently asked questions (FAQs) of small business marketing, providing you with valuable insights and actionable strategies that my marketing clients ask me about all the time. Get ready to level up your marketing game!</p> <p> </p> <p>www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">255a56f1-b641-4736-97c0-19d67c7fa31a</guid><itunes:image href="https://artwork.captivate.fm/5e9a6f6f-b9e1-4760-8fae-ae021b6c0a2d/latest-podcast-cover-20230706-j2dxcwseoj.png"/><pubDate>Thu, 06 Jul 2023 12:16:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/75779ad2-f390-4d5a-8116-690125304aa2.mp3" length="8373857" type="audio/mpeg"/><itunes:duration>06:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>65</itunes:episode><podcast:episode>65</podcast:episode><podcast:season>3</podcast:season></item><item><title>Segmentation Secrets: How To Elevate Your Small Business Marketing</title><itunes:title>Segmentation Secrets: How To Elevate Your Small Business Marketing</itunes:title><description><![CDATA[<p>Welcome to another captivating episode of the Be Better With Tracy Heatley podcast, your ultimate destination for small business marketing and networking insights. In this episode, Tracy Heatley delves into the intriguing world of marketing segmentation, revealing how it can propel your small business to new heights. Whether you're a newbie seeking clarity or a seasoned entrepreneur aiming to refine your understanding, Tracy has you covered. Get ready to unlock the power of marketing segmentation and revolutionise your business success using this indespensible marketing tool. With Tracy's expertise and years of experience as a Chartered Marketer, you can elevate your marketing segmentation endeavors to new heights. Don't miss out on this invaluable opportunity to transform your business.</p> <p>Tracy's website, which is packed full of powerful resources to help small business owners, is <a href= "https://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></description><content:encoded><![CDATA[<p>Welcome to another captivating episode of the Be Better With Tracy Heatley podcast, your ultimate destination for small business marketing and networking insights. In this episode, Tracy Heatley delves into the intriguing world of marketing segmentation, revealing how it can propel your small business to new heights. Whether you're a newbie seeking clarity or a seasoned entrepreneur aiming to refine your understanding, Tracy has you covered. Get ready to unlock the power of marketing segmentation and revolutionise your business success using this indespensible marketing tool. With Tracy's expertise and years of experience as a Chartered Marketer, you can elevate your marketing segmentation endeavors to new heights. Don't miss out on this invaluable opportunity to transform your business.</p> <p>Tracy's website, which is packed full of powerful resources to help small business owners, is <a href= "https://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">9310d5f3-7cd1-4926-8f18-52fc1107783b</guid><itunes:image href="https://artwork.captivate.fm/ff4aeeb7-710e-4a72-a811-1d8ba3c6b08a/latest-podcast-cover-20230628-ruemtssv6b.png"/><pubDate>Wed, 28 Jun 2023 23:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/bba56614-6d2c-4c79-9306-a98fbb529d2c.mp3" length="6392312" type="audio/mpeg"/><itunes:duration>06:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>64</itunes:episode><podcast:episode>64</podcast:episode><podcast:season>3</podcast:season></item><item><title>How To Successfully Launch A New Product Or Service</title><itunes:title>How To Successfully Launch A New Product Or Service</itunes:title><description><![CDATA[<p>As a small business owner, you know the importance of creating something fresh and unique for your target customers. Launching a new product, or service, can be an exciting but daunting task with many potential pitfalls. But there's no need to fear; with some careful planning and marketing know-how, any small business can have success in launching their latest product. This episode, from Chartered Marketer and award winning broadcaster, Tracy Heatley, will guide you step by step through creating a winning strategy that maximises your chances of achieving the highest possible sales numbers for your new offering!</p> <p> </p> <p><a href= "https://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></description><content:encoded><![CDATA[<p>As a small business owner, you know the importance of creating something fresh and unique for your target customers. Launching a new product, or service, can be an exciting but daunting task with many potential pitfalls. But there's no need to fear; with some careful planning and marketing know-how, any small business can have success in launching their latest product. This episode, from Chartered Marketer and award winning broadcaster, Tracy Heatley, will guide you step by step through creating a winning strategy that maximises your chances of achieving the highest possible sales numbers for your new offering!</p> <p> </p> <p><a href= "https://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">984a4263-6e20-4814-a523-6b4e33e4ed1c</guid><itunes:image href="https://artwork.captivate.fm/7dd3f750-933c-4ced-af09-13bcce37b0a3/podcast-cover-20230621-6w85vq79xi.png"/><pubDate>Wed, 21 Jun 2023 23:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/e96968a6-0eb1-4825-a0d3-9893eaa62397.mp3" length="12365367" type="audio/mpeg"/><itunes:duration>12:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>63</itunes:episode><podcast:episode>63</podcast:episode><podcast:season>3</podcast:season></item><item><title>How To Craft An Impactful Small Business Value Proposition</title><itunes:title>How To Craft An Impactful Small Business Value Proposition</itunes:title><description><![CDATA[<p>As a small business owner, having an impactful value proposition is key to differentiate your business from competitors and gain the attention of potential customers. An effective value proposition will articulate both the tangible benefits - such as quality products or services- and intangible values - such as cutting-edge technology or customer service excellence - that your small business offers. Crafting compelling yet concise messaging can help you stand out in the marketplace while convincing buyers to choose your services over others. In this episode, you'll learn the basics of creating an impactful small business value proposition which can convert more leads into loyal customers who become raving fans of your brand.</p> <p> </p> <p><a href="https://www.tracy">www.tracyheatley.com </a></p>]]></description><content:encoded><![CDATA[<p>As a small business owner, having an impactful value proposition is key to differentiate your business from competitors and gain the attention of potential customers. An effective value proposition will articulate both the tangible benefits - such as quality products or services- and intangible values - such as cutting-edge technology or customer service excellence - that your small business offers. Crafting compelling yet concise messaging can help you stand out in the marketplace while convincing buyers to choose your services over others. In this episode, you'll learn the basics of creating an impactful small business value proposition which can convert more leads into loyal customers who become raving fans of your brand.</p> <p> </p> <p><a href="https://www.tracy">www.tracyheatley.com </a></p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">b9fafd42-6932-4b23-9426-52cc42a02947</guid><itunes:image href="https://artwork.captivate.fm/6573c06b-d17c-4e50-9581-56ec49eade71/latest-podcast-cover-20230614-0062gki5gd.png"/><pubDate>Thu, 15 Jun 2023 06:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/591026b4-1407-414d-aeb3-f0226f15ebe4.mp3" length="8893798" type="audio/mpeg"/><itunes:duration>09:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>62</itunes:episode><podcast:episode>62</podcast:episode><podcast:season>3</podcast:season></item><item><title>Exploring The Power Of Networking With People You Know</title><itunes:title>Exploring The Power Of Networking With People You Know</itunes:title><description><![CDATA[<p>Hi, I'm Tracy Heatley, your small business marketing and networking specialist, and welcome you to this episode of my Be Better With Tracy Heatley podcast. In this episode, I will be exploring the importance of networking with people you know and the benefits it can bring to your business. Networking is an essential part of building a successful business – it allows you to connect with like-minded individuals, gain new insights, and find potential customers and business partners. However, some business owners mistakenly think that networking with people they already know is a waste of time. This couldn't be further from the truth! The key to success is in building strong relationships; by nurturing existing relationships with those you already know – through regular communication and added value – you can significantly increase referrals for your business. This episode will focus on how to boost relationships to get results. </p>]]></description><content:encoded><![CDATA[<p>Hi, I'm Tracy Heatley, your small business marketing and networking specialist, and welcome you to this episode of my Be Better With Tracy Heatley podcast. In this episode, I will be exploring the importance of networking with people you know and the benefits it can bring to your business. Networking is an essential part of building a successful business – it allows you to connect with like-minded individuals, gain new insights, and find potential customers and business partners. However, some business owners mistakenly think that networking with people they already know is a waste of time. This couldn't be further from the truth! The key to success is in building strong relationships; by nurturing existing relationships with those you already know – through regular communication and added value – you can significantly increase referrals for your business. This episode will focus on how to boost relationships to get results. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">80490b2f-89d6-4e39-9397-7a5587f90826</guid><itunes:image href="https://artwork.captivate.fm/cd1bae18-7295-48d5-b32b-9530a19e979e/latest-podcast-cover.png"/><pubDate>Wed, 31 May 2023 23:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/2ee9fc7f-30bb-4621-a4bd-0d7b5524bef0.mp3" length="5776672" type="audio/mpeg"/><itunes:duration>06:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>61</itunes:episode><podcast:episode>61</podcast:episode><podcast:season>3</podcast:season></item><item><title>The Power of Personal Branding</title><itunes:title>The Power of Personal Branding</itunes:title><description><![CDATA[<p>This episode focuses on personal branding. In a highly competitive market, small businesses need a brand that communicates values, mission, and goals, allowing for customer engagement and long-term relationships. Your brand can help create marketing consistency and a strong presence in the minds of your target audience. Tracy Heatley will guide you through the powerful tool of personal branding and explain how it can help small businesses like yours.</p> <p>www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>This episode focuses on personal branding. In a highly competitive market, small businesses need a brand that communicates values, mission, and goals, allowing for customer engagement and long-term relationships. Your brand can help create marketing consistency and a strong presence in the minds of your target audience. Tracy Heatley will guide you through the powerful tool of personal branding and explain how it can help small businesses like yours.</p> <p>www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">47e13409-3d81-46cd-9fa4-e5add5266bae</guid><itunes:image href="https://artwork.captivate.fm/d5a8c416-7234-4adc-b17d-1645e665e838/latest-podcast-cover.png"/><pubDate>Wed, 24 May 2023 23:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/611a2e32-0584-4127-b8ed-c0c94bf66ec5.mp3" length="7357380" type="audio/mpeg"/><itunes:duration>07:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>60</itunes:episode><podcast:episode>60</podcast:episode><podcast:season>3</podcast:season></item><item><title>Marketing Methods To Create Sensational Communications With Your Target Market</title><itunes:title>Marketing Methods To Create Sensational Communications With Your Target Market</itunes:title><description><![CDATA[<p>Looking to market your small business, but getting overwhelmed by the ever-increasing presence of digital platforms? Fear not, as traditional forms of marketing can still prove to be highly effective in reaching potential customers, generating new business, and increasing sales. With my expertise in both running networking groups, marketing mentoring and digital marketing, I'm happy to share seven proven ways of using time-tested marketing methods to create sensational communications with your target market. Tune in to this podcast episode to learn more!</p>]]></description><content:encoded><![CDATA[<p>Looking to market your small business, but getting overwhelmed by the ever-increasing presence of digital platforms? Fear not, as traditional forms of marketing can still prove to be highly effective in reaching potential customers, generating new business, and increasing sales. With my expertise in both running networking groups, marketing mentoring and digital marketing, I'm happy to share seven proven ways of using time-tested marketing methods to create sensational communications with your target market. Tune in to this podcast episode to learn more!</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">658d95c7-6d84-49e5-90e6-ce2d1a290c30</guid><itunes:image href="https://artwork.captivate.fm/a4eaab09-8949-4f71-b15f-25bdac5b5b00/latest-podcast-cover.png"/><pubDate>Wed, 10 May 2023 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/d8a4e7fa-8cc9-4d28-8dbe-81df80576dbb.mp3" length="13210984" type="audio/mpeg"/><itunes:duration>13:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>59</itunes:episode><podcast:episode>59</podcast:episode><podcast:season>3</podcast:season></item><item><title>Boost Your Small Business Performance with Internal Marketing</title><itunes:title>Boost Your Small Business Performance with Internal Marketing</itunes:title><description><![CDATA[<p class="MsoNormal"> Small businesses often face a tough time in the competitive marketplace. However, there are several strategies that can help them succeed. One such strategy is internal marketing. When businesses focus on internal marketing, they involve and engage their employees to meet marketing goals that ultimately drive customer satisfaction and revenue growth. In this episode, we will explore the importance of internal marketing, how employees can influence customer perceptions, opinions, and reviews. Here is the seven essential steps that businesses can take to embrace internal marketing, increase small business marketing success, and boost performance.</p> <p class="MsoNormal"> </p> <p class="MsoNormal"> www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p class="MsoNormal"> Small businesses often face a tough time in the competitive marketplace. However, there are several strategies that can help them succeed. One such strategy is internal marketing. When businesses focus on internal marketing, they involve and engage their employees to meet marketing goals that ultimately drive customer satisfaction and revenue growth. In this episode, we will explore the importance of internal marketing, how employees can influence customer perceptions, opinions, and reviews. Here is the seven essential steps that businesses can take to embrace internal marketing, increase small business marketing success, and boost performance.</p> <p class="MsoNormal"> </p> <p class="MsoNormal"> www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">4b4b2a65-ba26-48fe-bcc0-fdf6f558102c</guid><itunes:image href="https://artwork.captivate.fm/70e16bd2-6e40-4b0b-97cd-a2ec4d7bfd10/latest-podcast-cover.png"/><pubDate>Wed, 03 May 2023 23:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/99d1166e-883d-49a8-af65-1bf001473d11.mp3" length="11254291" type="audio/mpeg"/><itunes:duration>11:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>58</itunes:episode><podcast:episode>58</podcast:episode><podcast:season>3</podcast:season></item><item><title>How To Stand Out In A Crowded Market With Sustainability</title><itunes:title>How To Stand Out In A Crowded Market With Sustainability</itunes:title><description><![CDATA[<p>Unlock growth potential for your small business through sustainable marketing. How small business owners can stay relevant and competitive. Learn the importance of sustainability from a small business marketing expert. Enhance your marketing and improve your sustainable marketing strategy today. Get tips to power your small business ahead. Hear Chartered Marketer, Tracy Heatley's insights on sustainability and success. Get this podcast episode for business advice worth hearing.</p>]]></description><content:encoded><![CDATA[<p>Unlock growth potential for your small business through sustainable marketing. How small business owners can stay relevant and competitive. Learn the importance of sustainability from a small business marketing expert. Enhance your marketing and improve your sustainable marketing strategy today. Get tips to power your small business ahead. Hear Chartered Marketer, Tracy Heatley's insights on sustainability and success. Get this podcast episode for business advice worth hearing.</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">c6eb79ae-8215-4c1e-ae19-7e4186ddb965</guid><itunes:image href="https://artwork.captivate.fm/ca20f24f-aa88-415c-baea-25488364d180/latest-podcast-cover.png"/><pubDate>Wed, 26 Apr 2023 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/2b8d19b1-a58d-45c3-a1ad-541b3c5517d3.mp3" length="8654307" type="audio/mpeg"/><itunes:duration>09:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>57</itunes:episode><podcast:episode>57</podcast:episode><podcast:season>3</podcast:season></item><item><title>The Power Of Outsourcing For Success And Increased Profits</title><itunes:title>The Power Of Outsourcing For Success And Increased Profits</itunes:title><description><![CDATA[<p class="MsoNormal">As a small business owner, there is never enough time in the day to get everything done. That's why outsourcing can be a game changer. By delegating tasks that you don't have time for, you're not only freeing up your schedule, but you're also tapping into specialised expertise that can benefit your business. From accounting to graphic design, outsourcing allows you to focus on what you do best - growing your business. Plus, with more time on your hands, you can finally prioritise essential marketing efforts that were put on hold due to lack of time. In the end, outsourcing can give you more control over your time, help boost business performance, and improve your overall wellbeing. It's not always easy delegating and letting go. Here's some vital must know essentials to get you on the right track to outsourcing for a better mindset, boosting business performance and increased profitability. </p> <p class="MsoNormal">Don't be the same - Be Better! </p> <p class="MsoNormal">Better Business, Better You! </p> <p class="MsoNormal"> </p> <p class="MsoNormal">www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p class="MsoNormal">As a small business owner, there is never enough time in the day to get everything done. That's why outsourcing can be a game changer. By delegating tasks that you don't have time for, you're not only freeing up your schedule, but you're also tapping into specialised expertise that can benefit your business. From accounting to graphic design, outsourcing allows you to focus on what you do best - growing your business. Plus, with more time on your hands, you can finally prioritise essential marketing efforts that were put on hold due to lack of time. In the end, outsourcing can give you more control over your time, help boost business performance, and improve your overall wellbeing. It's not always easy delegating and letting go. Here's some vital must know essentials to get you on the right track to outsourcing for a better mindset, boosting business performance and increased profitability. </p> <p class="MsoNormal">Don't be the same - Be Better! </p> <p class="MsoNormal">Better Business, Better You! </p> <p class="MsoNormal"> </p> <p class="MsoNormal">www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">3de5ca02-a5fc-449c-ae66-52d2a15f9f51</guid><itunes:image href="https://artwork.captivate.fm/9018ca4b-71c5-49b6-ad4c-f07522988b82/podcast-cover.png"/><pubDate>Wed, 19 Apr 2023 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/da9c28ea-f470-48a9-98b6-a00c58152e3b.mp3" length="15235493" type="audio/mpeg"/><itunes:duration>15:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>56</itunes:episode><podcast:episode>56</podcast:episode><podcast:season>3</podcast:season></item><item><title>The 7 Essential Strategies For Marketing On A Shoestring Budget</title><itunes:title>The 7 Essential Strategies For Marketing On A Shoestring Budget</itunes:title><description><![CDATA[<p>As a small business, success means making the most of limited resources - and that includes your marketing budget. This podcast episode identifies seven essential tactics to consider when creating an effective plan without breaking the bank. From optimising existing materials to identifying areas for improvement, you can gain more leads and higher profit margins with these smart strategies! So if you want to drive results – without spending too much money along the way - look no further than this helpful guide! Done right, Tracy's essential strategies will have you maximising your marketing opportunities in no time!</p> <p>To find out more about Tracy Heatley visit www.tracyheatley.com</p> <p> </p>]]></description><content:encoded><![CDATA[<p>As a small business, success means making the most of limited resources - and that includes your marketing budget. This podcast episode identifies seven essential tactics to consider when creating an effective plan without breaking the bank. From optimising existing materials to identifying areas for improvement, you can gain more leads and higher profit margins with these smart strategies! So if you want to drive results – without spending too much money along the way - look no further than this helpful guide! Done right, Tracy's essential strategies will have you maximising your marketing opportunities in no time!</p> <p>To find out more about Tracy Heatley visit www.tracyheatley.com</p> <p> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">276b7f84-df0e-410f-a35f-112dea11f5be</guid><itunes:image href="https://artwork.captivate.fm/d5600620-b725-422a-8dce-4a8f42ac409e/latest-podcast-cover.png"/><pubDate>Wed, 05 Apr 2023 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/fd62993d-f0d3-4379-812f-7f22efd232a7.mp3" length="14282048" type="audio/mpeg"/><itunes:duration>14:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>55</itunes:episode><podcast:episode>55</podcast:episode><podcast:season>3</podcast:season></item><item><title>Harnessing Motivation and Mindset to Overcome Burnout and Achieve Success.</title><itunes:title>Harnessing Motivation and Mindset to Overcome Burnout and Achieve Success.</itunes:title><description><![CDATA[<p>Struggling to stay motivated and inspired?</p> <p>If you want to get ahead in your marketing and networking, then be sure to tune into this Be Better With Tracy Heatley podcast episode. This amazing show is full of inspiring stories, insights into positive intelligence, emotional intelligence, and mindset, plus advice on how to beat illness and the dream stealers of this world. Also hear about her keynote speaking experience at the Digital Women Conference, in Birmingham, as well as her fire walking/arrow breaking experience!</p> <p>Learn a host of tips for time efficiency; gain insights on staying consistent despite external pressures; discover proven methods for controlling own destiny amid negativity so that limitations are eliminated and growth is accelerated - all while having fun!</p> <p>Download the Be Better With Tracy Heatley Podcast today - it's guaranteed to provide inspiration from start to finish!</p> <p>Find out more about Tracy Heatley at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Struggling to stay motivated and inspired?</p> <p>If you want to get ahead in your marketing and networking, then be sure to tune into this Be Better With Tracy Heatley podcast episode. This amazing show is full of inspiring stories, insights into positive intelligence, emotional intelligence, and mindset, plus advice on how to beat illness and the dream stealers of this world. Also hear about her keynote speaking experience at the Digital Women Conference, in Birmingham, as well as her fire walking/arrow breaking experience!</p> <p>Learn a host of tips for time efficiency; gain insights on staying consistent despite external pressures; discover proven methods for controlling own destiny amid negativity so that limitations are eliminated and growth is accelerated - all while having fun!</p> <p>Download the Be Better With Tracy Heatley Podcast today - it's guaranteed to provide inspiration from start to finish!</p> <p>Find out more about Tracy Heatley at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">de644271-4e89-4e91-9e08-b0cfab0546c9</guid><itunes:image href="https://artwork.captivate.fm/c91ed9a7-6217-4c39-a3a7-acea00450a5d/podcast-cover.png"/><pubDate>Wed, 29 Mar 2023 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/5d706aa8-9faa-44a6-9b19-0eaa4edb7ab6.mp3" length="12676329" type="audio/mpeg"/><itunes:duration>13:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>54</itunes:episode><podcast:episode>54</podcast:episode><podcast:season>3</podcast:season></item><item><title>Why Relationship Marketing</title><itunes:title>Why Relationship Marketing Works</itunes:title><description><![CDATA[<p>As a small business owner or CEO, you're always looking for ways to say ahead of the competition. You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Here is why relationship marketing works. </p>]]></description><content:encoded><![CDATA[<p>As a small business owner or CEO, you're always looking for ways to say ahead of the competition. You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Here is why relationship marketing works. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">7cfbe2c2-da0f-4e49-8f1d-034afaf23c91</guid><itunes:image href="https://artwork.captivate.fm/71964dbc-6539-4d77-9cb5-ec3067a7fd3b/podcast-cover.png"/><pubDate>Thu, 02 Mar 2023 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/eb139524-677f-4617-a75c-ce20c9a3c99b.mp3" length="7556747" type="audio/mpeg"/><itunes:duration>07:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>53</itunes:episode><podcast:episode>53</podcast:episode><podcast:season>3</podcast:season></item><item><title>Talking Instagram For Business With Best Selling Author Corey Walker</title><itunes:title>Talking Instagram For Business With Best Selling Author Corey Walker</itunes:title><description><![CDATA[<p>If you want to get ahead of the competition and make your mark on the world with Instagram, then tuning into this episode of Be Better With Tracy Heatley is a must. In this episode, Corey Walker, author of the best-selling Instagram for Business and Instagram for Dummies books, shares her expertise on all things Instagram, and how to create an effective marketing strategy for your business. Corey has helped countless small businesses and CEOs gain followers, traction and results with her effective strategies. So don't miss out on the opportunity to learn from an expert and get the insights you need to make your Instagram stand out from the rest. Tune in now and get ahead of your competition with Instagram!</p>]]></description><content:encoded><![CDATA[<p>If you want to get ahead of the competition and make your mark on the world with Instagram, then tuning into this episode of Be Better With Tracy Heatley is a must. In this episode, Corey Walker, author of the best-selling Instagram for Business and Instagram for Dummies books, shares her expertise on all things Instagram, and how to create an effective marketing strategy for your business. Corey has helped countless small businesses and CEOs gain followers, traction and results with her effective strategies. So don't miss out on the opportunity to learn from an expert and get the insights you need to make your Instagram stand out from the rest. Tune in now and get ahead of your competition with Instagram!</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">afbc49de-16e7-4f92-b649-987deb22a6e7</guid><itunes:image href="https://artwork.captivate.fm/e4b238a6-0e21-4a3f-92c8-d3a9ce3b6052/podcast-cover.png"/><pubDate>Thu, 23 Feb 2023 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/b6625417-e7e9-44c8-8b9f-d3dd01fb6d4c.mp3" length="23328593" type="audio/mpeg"/><itunes:duration>27:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>52</itunes:episode><podcast:episode>52</podcast:episode><podcast:season>3</podcast:season></item><item><title>The Importance Of Social Media Planning</title><itunes:title>The Importance Of Social Media Planning</itunes:title><description><![CDATA[<p>Without a doubt, social media is an essential part of our lives. Whilst social media can be a powerful tool, it can also be a huge time suck if you don't have a plan. That's why it's the topic of this episode. By taking the time to develop a plan, small business owners and CEO's can make sure that social media efforts are focused and effective, and that you're not wasting valuable time. It's full of hints on tips to help you maximise the potential of your social media planning. Actionable advice that you can implement now!</p>]]></description><content:encoded><![CDATA[<p>Without a doubt, social media is an essential part of our lives. Whilst social media can be a powerful tool, it can also be a huge time suck if you don't have a plan. That's why it's the topic of this episode. By taking the time to develop a plan, small business owners and CEO's can make sure that social media efforts are focused and effective, and that you're not wasting valuable time. It's full of hints on tips to help you maximise the potential of your social media planning. Actionable advice that you can implement now!</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">20458f81-fd71-4823-8113-9e5536709589</guid><itunes:image href="https://artwork.captivate.fm/b01acde6-24da-4c78-bab3-b9560493dbba/podcast-cover.png"/><pubDate>Thu, 16 Feb 2023 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/7d7c2052-66fb-4acc-9a8e-955431d8b023.mp3" length="15817292" type="audio/mpeg"/><itunes:duration>16:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>51</itunes:episode><podcast:episode>51</podcast:episode><podcast:season>3</podcast:season></item><item><title>Sporadic Marketing Syndrome And How To Avoid It</title><itunes:title>Sporadic Marketing Syndrome And How To Avoid It</itunes:title><description><![CDATA[<p>Sporadic Marketing Syndrome™ can be a real problem for small businesses, resulting in sporadic profits and limited success. That is why it is important to learn effective marketing strategies that can ensure consistent progress. This podcast episode offers actionable tips on how to battle Sporadic Marketing, with powerful time hacks that will optimise your workload and change the way you work for good. From strategising more effectively with fresh ideas, to getting the most out of automation services, everyone could benefit from diving into this informational episode. Don't let Sporadic Marketing Syndrome™ prevent you from success - take control of your marketing and start growing today!</p>]]></description><content:encoded><![CDATA[<p>Sporadic Marketing Syndrome™ can be a real problem for small businesses, resulting in sporadic profits and limited success. That is why it is important to learn effective marketing strategies that can ensure consistent progress. This podcast episode offers actionable tips on how to battle Sporadic Marketing, with powerful time hacks that will optimise your workload and change the way you work for good. From strategising more effectively with fresh ideas, to getting the most out of automation services, everyone could benefit from diving into this informational episode. Don't let Sporadic Marketing Syndrome™ prevent you from success - take control of your marketing and start growing today!</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">eaf51232-2025-4897-b4d0-758c90422aef</guid><itunes:image href="https://artwork.captivate.fm/59d9781c-4aab-47df-9a25-949b15d203a4/podcast-cover.png"/><pubDate>Thu, 09 Feb 2023 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/905134cb-8a47-4edd-94ac-e588b13ae3a2.mp3" length="12640802" type="audio/mpeg"/><itunes:duration>13:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>50</itunes:episode><podcast:episode>50</podcast:episode><podcast:season>3</podcast:season></item><item><title>Season Three Trailer</title><itunes:title>Season Three Trailer</itunes:title><description><![CDATA[<p>Here's an insight into what season three of the Be Better With Tracy Heatley podcast will bring you. There will be some amazing guests delivering vauable insights and actionable tips on their areas of expertise, including a best selling business author. Find out what, why, and when this new season starts! Subscribe now, if you haven't done so already, so that you don't miss the notifications. </p> <p>For more information visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Here's an insight into what season three of the Be Better With Tracy Heatley podcast will bring you. There will be some amazing guests delivering vauable insights and actionable tips on their areas of expertise, including a best selling business author. Find out what, why, and when this new season starts! Subscribe now, if you haven't done so already, so that you don't miss the notifications. </p> <p>For more information visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">db13245f-3ddf-4b04-9045-f616ddf4468a</guid><itunes:image href="https://artwork.captivate.fm/d8194ce8-345f-4b1e-ba75-122b34af0545/podcast-cover.png"/><pubDate>Thu, 02 Feb 2023 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/2eadf3fa-9ad9-47ab-9bb5-0b7f6439c00b.mp3" length="3183339" type="audio/mpeg"/><itunes:duration>02:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>50</itunes:episode><podcast:episode>50</podcast:episode><podcast:season>3</podcast:season></item><item><title>Top Tips For Appearing On TV And Video</title><itunes:title>Top Tips For Appearing On TV And Video</itunes:title><description><![CDATA[<p>This episode is full of top tips on what to do if you're appearing on TV, or video, for the first time. After appearing of GB News for the first time and recording her How To Be A Networking Ninja on demand training course, Tracy has got some nuggets to share with you that will save you time, boost your confidence, deal with the practicalities, marketing, and help you to create a much better experience for yourself. </p>]]></description><content:encoded><![CDATA[<p>This episode is full of top tips on what to do if you're appearing on TV, or video, for the first time. After appearing of GB News for the first time and recording her How To Be A Networking Ninja on demand training course, Tracy has got some nuggets to share with you that will save you time, boost your confidence, deal with the practicalities, marketing, and help you to create a much better experience for yourself. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">c7f68b4d-677f-41d3-8090-5c0c9151fa0e</guid><itunes:image href="https://artwork.captivate.fm/a1597867-604c-436f-a568-10d65c113d87/podcast-cover.png"/><pubDate>Thu, 26 Jan 2023 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/41778f5c-60d8-4309-ac5d-825a0f25c01b.mp3" length="19006089" type="audio/mpeg"/><itunes:duration>19:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>46</itunes:episode><podcast:episode>46</podcast:episode><podcast:season>2</podcast:season></item><item><title>Goal Setting &amp; Time Hacks For Success</title><itunes:title>Goal Setting &amp;amp; Time Hacks For Success</itunes:title><description><![CDATA[<p>Must know goal setting and time hacks for success because 90% of small business owners struggle to make time for marketing. This podcast episode will give you a fresh perspective and help you make time for important tasks that will contribute to your business success. Plus, free up time for important marketing activities. </p> <p>For more information about the author and her marketing and networking services visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Must know goal setting and time hacks for success because 90% of small business owners struggle to make time for marketing. This podcast episode will give you a fresh perspective and help you make time for important tasks that will contribute to your business success. Plus, free up time for important marketing activities. </p> <p>For more information about the author and her marketing and networking services visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">00e4d106-66be-4f7a-9530-52f13d32d5bf</guid><itunes:image href="https://artwork.captivate.fm/f36c6fda-e491-446e-8405-b952bfedeca4/podcast-cover.png"/><pubDate>Thu, 19 Jan 2023 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/51652a0b-a385-4e78-9193-2c55e3d87efc.mp3" length="15497127" type="audio/mpeg"/><itunes:duration>16:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode><podcast:season>2</podcast:season></item><item><title>Humanising Your Marketing</title><itunes:title>Humanising Your Marketing</itunes:title><description><![CDATA[<p>Humanising Your Marketing is all about using Tracy's tried and tested marketing strategy formulas, with a sprinkle of a humanstic approach. Tracy talks about why and how to humanise your marketing to win new customers. </p>]]></description><content:encoded><![CDATA[<p>Humanising Your Marketing is all about using Tracy's tried and tested marketing strategy formulas, with a sprinkle of a humanstic approach. Tracy talks about why and how to humanise your marketing to win new customers. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">977888de-9a12-47ef-a487-f2a52dca25fe</guid><itunes:image href="https://artwork.captivate.fm/5e9ac309-aabd-4339-b7ed-41d042fdc398/podcast-cover.png"/><pubDate>Thu, 15 Dec 2022 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/72db97b6-7237-4fa7-b406-2a6e230234c1.mp3" length="12888431" type="audio/mpeg"/><itunes:duration>13:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>44</itunes:episode><podcast:episode>44</podcast:episode><podcast:season>2</podcast:season></item><item><title>Communicating Culture And Values Through Marketing</title><itunes:title>Communicating Culture And Values Through Marketing</itunes:title><description><![CDATA[<p>Culture and values are at the heart of businesses. Often, defining them is good way to differentiate your business and stand out from the crowd. In this episode, Chartered Marketer, Tracy Heatley defines why it's important to embed culture and values. As always, there's easy to action advice too. This includes a few key ways to communicate your culture and values through your marketing to boost your marketing effectiveness. </p>]]></description><content:encoded><![CDATA[<p>Culture and values are at the heart of businesses. Often, defining them is good way to differentiate your business and stand out from the crowd. In this episode, Chartered Marketer, Tracy Heatley defines why it's important to embed culture and values. As always, there's easy to action advice too. This includes a few key ways to communicate your culture and values through your marketing to boost your marketing effectiveness. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">ca9efc3f-ab1d-48b9-8567-74b7ee98a125</guid><itunes:image href="https://artwork.captivate.fm/d948c739-e563-4bcc-b3ca-ea46e201e846/podcast-cover.png"/><pubDate>Thu, 01 Dec 2022 06:45:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/4d65ab29-8b77-4202-8231-397118303c5d.mp3" length="14448648" type="audio/mpeg"/><itunes:duration>15:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>43</itunes:episode><podcast:episode>43</podcast:episode><podcast:season>2</podcast:season></item><item><title>Who&apos;s Watching?</title><itunes:title>Who&apos;s Watching?</itunes:title><description><![CDATA[<p>In a digital age where every company is trying to grab customers attention, how do we stay on top? In a world where likes and comments determine our popularity, what is really important when it comes to social media marketing. Who's really watching and what does it matter? A new persepctive is right here for small buisness owners interested in social media marketing.</p>]]></description><content:encoded><![CDATA[<p>In a digital age where every company is trying to grab customers attention, how do we stay on top? In a world where likes and comments determine our popularity, what is really important when it comes to social media marketing. Who's really watching and what does it matter? A new persepctive is right here for small buisness owners interested in social media marketing.</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">81fd793e-128a-4804-82a3-816b044c8d14</guid><itunes:image href="https://artwork.captivate.fm/8e6ace6f-4f56-49d9-b10e-2f4d388da2ff/podcast-cover.png"/><pubDate>Thu, 24 Nov 2022 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/90c9b5a9-a92f-47eb-9d23-2450b06a6a30.mp3" length="11075545" type="audio/mpeg"/><itunes:duration>11:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>42</itunes:episode><podcast:episode>42</podcast:episode><podcast:season>2</podcast:season></item><item><title>Avoiding Marketing Mayhem</title><itunes:title>Avoiding Marketing Mayhem</itunes:title><description><![CDATA[<p>Sporadic marketing is a common problem for many small business owners. Tracy Heatley talks about the perils of, what she refers to as, Sporadic Marketing Syndrome. This can cause havoc with marketing success and result in marketing mayhem. Tracy gives actionable tips that small businesses can implement to avoid marketing mayhem and reap the rewards of small business marketing success! </p>]]></description><content:encoded><![CDATA[<p>Sporadic marketing is a common problem for many small business owners. Tracy Heatley talks about the perils of, what she refers to as, Sporadic Marketing Syndrome. This can cause havoc with marketing success and result in marketing mayhem. Tracy gives actionable tips that small businesses can implement to avoid marketing mayhem and reap the rewards of small business marketing success! </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">bf941ea9-41c3-4041-927a-5b76923598db</guid><itunes:image href="https://artwork.captivate.fm/a8f3a204-6193-47e0-b138-6e5943f2389a/podcast-cover.png"/><pubDate>Thu, 17 Nov 2022 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/d5083bd7-2317-4698-abcc-e48b9d770aff.mp3" length="7845556" type="audio/mpeg"/><itunes:duration>08:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode><podcast:season>2</podcast:season></item><item><title>Mastering Your Marketing Mission</title><itunes:title>Mastering Your Marketing Mission</itunes:title><description><![CDATA[<p>Many small business owners have a distinct lack of clarity and focus when it comes to marketing. Small Business marketing mentor, Tracy Heatley, gives some practical, and easy to apply, tips to develop a marketing mission, which will help to achieve overall business objectives. As always, there are ways that small business owners can implement these immediately, and start reaping the rewards of having a focused marketing mission. </p>]]></description><content:encoded><![CDATA[<p>Many small business owners have a distinct lack of clarity and focus when it comes to marketing. Small Business marketing mentor, Tracy Heatley, gives some practical, and easy to apply, tips to develop a marketing mission, which will help to achieve overall business objectives. As always, there are ways that small business owners can implement these immediately, and start reaping the rewards of having a focused marketing mission. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">1d46ea94-4875-4c81-a04d-c261f4b9a82a</guid><itunes:image href="https://artwork.captivate.fm/098efc18-0b36-4ad9-bae5-9daf3bed5985/podcast-cover.png"/><pubDate>Thu, 10 Nov 2022 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/cc5555fa-4862-461e-807a-58ff9bff7157.mp3" length="16908069" type="audio/mpeg"/><itunes:duration>14:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode><podcast:season>2</podcast:season></item><item><title>Black Friday Marketing Preparation</title><itunes:title>Black Friday Marketing Preparation</itunes:title><description><![CDATA[<p>In this episode, Chartered Marketer, Tracy Heatley gives easy to action tips on preparing and marketing your Black Friday and Cyber Monday promotions. This business and marketing podcast is specifically for small business owners who want more customers, better marketing and a better business. </p>]]></description><content:encoded><![CDATA[<p>In this episode, Chartered Marketer, Tracy Heatley gives easy to action tips on preparing and marketing your Black Friday and Cyber Monday promotions. This business and marketing podcast is specifically for small business owners who want more customers, better marketing and a better business. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">1ddb375c-f571-4931-910f-c4807b2fba02</guid><itunes:image href="https://artwork.captivate.fm/740e1457-db48-480f-bf72-ea0ad1a450a3/podcast-cover.png"/><pubDate>Thu, 03 Nov 2022 00:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/8bf909ea-740d-4439-b52e-6b56b252b0f4.mp3" length="15645466" type="audio/mpeg"/><itunes:duration>16:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>39</itunes:episode><podcast:episode>39</podcast:episode><podcast:season>2</podcast:season></item><item><title>Choosing Your Vibe Tribe</title><itunes:title>Choosing Your Vibe Tribe</itunes:title><description><![CDATA[<p>In this, Choosing Your Vibe Tribe episode, Tracy Heatley talks about the importance of surrounding yourself with the right people. There are practical strategies about how to develop your vibe tride to progress in life and business. As always, there are tips on how to get started and continue to grow by attracting and having the right people linked to you and your business. </p>]]></description><content:encoded><![CDATA[<p>In this, Choosing Your Vibe Tribe episode, Tracy Heatley talks about the importance of surrounding yourself with the right people. There are practical strategies about how to develop your vibe tride to progress in life and business. As always, there are tips on how to get started and continue to grow by attracting and having the right people linked to you and your business. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">d1cfb7ac-235d-4122-84bb-ffdae5858363</guid><itunes:image href="https://artwork.captivate.fm/43435a0e-2a8a-4a7a-989d-2b86cdc48679/podcast-cover.png"/><pubDate>Wed, 26 Oct 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/82f7bd7d-6bc7-4341-ad4a-a27537aceef2.mp3" length="9192639" type="audio/mpeg"/><itunes:duration>09:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode><podcast:season>2</podcast:season></item><item><title>Dealing With Negative Feedback On Social Media</title><itunes:title>Dealing With Negative Feedback On Social Media</itunes:title><description><![CDATA[<p>The more we put ourselves out there to promote our businesses, on social media, the more chance there is of attracting some negative feedback. Those keyboard warriors are everywhere. Here are some tips on how to deal with it, to resolve problems, and stop it negatively impacting your marketing activities. </p>]]></description><content:encoded><![CDATA[<p>The more we put ourselves out there to promote our businesses, on social media, the more chance there is of attracting some negative feedback. Those keyboard warriors are everywhere. Here are some tips on how to deal with it, to resolve problems, and stop it negatively impacting your marketing activities. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">a2d43699-658a-46f8-a6f6-3acf77c4d236</guid><itunes:image href="https://artwork.captivate.fm/b4ef3039-25b8-471c-a6ba-057c4b47114f/podcast-cover.png"/><pubDate>Wed, 19 Oct 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/c88a2f50-99be-4fef-9ee0-215109330829.mp3" length="12243720" type="audio/mpeg"/><itunes:duration>12:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode><podcast:season>2</podcast:season></item><item><title>The Rewards Of Business Awards</title><itunes:title>The Rewards Of Business Awards</itunes:title><description><![CDATA[<p>As she recently became an award winning broadcaster, Tracy Heatley, gives top tips on entering business awards and how to win. Having been a judge for multiple business awards, included is what judges are looking for, too. A short, to the point and punchy marketing podcast episode for small business owners who may be thinking about entering business awards for the first time. </p>]]></description><content:encoded><![CDATA[<p>As she recently became an award winning broadcaster, Tracy Heatley, gives top tips on entering business awards and how to win. Having been a judge for multiple business awards, included is what judges are looking for, too. A short, to the point and punchy marketing podcast episode for small business owners who may be thinking about entering business awards for the first time. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">4a013701-c172-4a07-93c3-21043460cf6f</guid><itunes:image href="https://artwork.captivate.fm/722875e6-57a2-42e9-b2f6-1ab6d8cb6909/podcast-cover.png"/><pubDate>Wed, 12 Oct 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/3852b9db-3e65-4a09-b267-cdd59c9ed69b.mp3" length="12211976" type="audio/mpeg"/><itunes:duration>12:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>36</itunes:episode><podcast:episode>36</podcast:episode><podcast:season>2</podcast:season></item><item><title>How To Monitor Your Marketing Activities</title><itunes:title>How To Monitor Your Marketing Activities</itunes:title><description><![CDATA[<p>Three game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas. </p> <p>Knowing why and how to monitor your marketing activities is crucial. It could be the difference between marketing success and spending precious time wondering what's working, and what's not. </p> <p>Here are some actionable ways that you can implement some simple measures to monitor your marketing activities, so that you know exactly what works best for your business. </p>]]></description><content:encoded><![CDATA[<p>Three game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas. </p> <p>Knowing why and how to monitor your marketing activities is crucial. It could be the difference between marketing success and spending precious time wondering what's working, and what's not. </p> <p>Here are some actionable ways that you can implement some simple measures to monitor your marketing activities, so that you know exactly what works best for your business. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">5bfb27a8-00fc-4033-b4b7-5cb49598431f</guid><itunes:image href="https://artwork.captivate.fm/0489ff41-ab62-4cc1-8a95-358ae2296515/podcast-cover.png"/><pubDate>Wed, 20 Jul 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/fad890b1-43ae-4e21-9566-fc4b9a3f87a9.mp3" length="11686183" type="audio/mpeg"/><itunes:duration>12:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode><podcast:season>2</podcast:season></item><item><title>Managing Change To Impact Marketing</title><itunes:title>Managing Change To Impact Marketing</itunes:title><description><![CDATA[<p>This episode is about managing change to have a positive impact on small business marketing. Tracy talks about the fundamentals of managing change and takes you through key steps that you can take to prepare for marketing success. </p>]]></description><content:encoded><![CDATA[<p>This episode is about managing change to have a positive impact on small business marketing. Tracy talks about the fundamentals of managing change and takes you through key steps that you can take to prepare for marketing success. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">d309f796-3054-4c16-8dca-201455f95260</guid><itunes:image href="https://artwork.captivate.fm/d63369a3-e318-4b52-9bcb-a606769ccbb0/podcast-cover.png"/><pubDate>Wed, 13 Jul 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/9f67b979-6f84-4c49-93dc-d03f2a64d312.mp3" length="11345965" type="audio/mpeg"/><itunes:duration>11:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode><podcast:season>2</podcast:season></item><item><title>The Magic Of Mistakes</title><itunes:title>The Magic Of Mistakes</itunes:title><description><![CDATA[<p>Business owners often long to have the perfect business, magnificent marketing and properous profits. No one likes to make mistakes. Plus, we often link them to failure. This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing. Actionable tips that you can implement now, with an honest review of how you can reframe your focus to achieve a positive outcome.</p>]]></description><content:encoded><![CDATA[<p>Business owners often long to have the perfect business, magnificent marketing and properous profits. No one likes to make mistakes. Plus, we often link them to failure. This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing. Actionable tips that you can implement now, with an honest review of how you can reframe your focus to achieve a positive outcome.</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">97ab5e43-cb5a-4288-9e82-9f361ed7605c</guid><itunes:image href="https://artwork.captivate.fm/a9307234-8c50-4058-bb60-1ffca5aecbd5/podcast-cover.png"/><pubDate>Wed, 06 Jul 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/e5e09178-d24f-4b2b-b04a-79845b1e4457.mp3" length="8658905" type="audio/mpeg"/><itunes:duration>09:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><podcast:season>2</podcast:season></item><item><title>Large Business Versus Small Business Marketing</title><itunes:title>Large Business Versus Small Business Marketing</itunes:title><description><![CDATA[<p>There are distinct differences between large business and small business marketing. There is, however, a place for both. This episode highlights core differences and pinpoints the key advantages that business owners can embrace when it comes to small business marketing. As always, you'll get some cracking tips that are fundamental to your marketing success. </p>]]></description><content:encoded><![CDATA[<p>There are distinct differences between large business and small business marketing. There is, however, a place for both. This episode highlights core differences and pinpoints the key advantages that business owners can embrace when it comes to small business marketing. As always, you'll get some cracking tips that are fundamental to your marketing success. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">c4e77239-caf0-473d-bbb2-6859ec2002d1</guid><itunes:image href="https://artwork.captivate.fm/f7f59abb-f626-41c6-9a65-242e18672bac/podcast-cover.png"/><pubDate>Wed, 29 Jun 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/6250c26d-68f7-44b9-b8e0-eb22d55dbab5.mp3" length="11634023" type="audio/mpeg"/><itunes:duration>12:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode><podcast:season>2</podcast:season></item><item><title>Recession Proof Marketing</title><itunes:title>Recession Proof Marketing</itunes:title><description><![CDATA["There's a recession coming", they say! Here's some actionable, easy and cost effective ways to implement recession proof marketing for your small business. Marketing doesn't have to cost the earth and here's how.]]></description><content:encoded><![CDATA["There's a recession coming", they say! Here's some actionable, easy and cost effective ways to implement recession proof marketing for your small business. Marketing doesn't have to cost the earth and here's how.]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">52c06d58-0272-49fa-8bf4-149809020887</guid><itunes:image href="https://artwork.captivate.fm/bfaa5c97-9b85-4e55-8abd-c5761f89cee7/podcast-cover.png"/><pubDate>Wed, 22 Jun 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/fc0b7b6b-7293-476d-8d4c-62efd66f0ffe.mp3" length="12300350" type="audio/mpeg"/><itunes:duration>12:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><podcast:season>2</podcast:season></item><item><title>How To Develop Your Marketing Mindset</title><itunes:title>How To Develop Your Marketing Mindset</itunes:title><description><![CDATA[Mindset matters in all aspects of business but especially marketing. This episode guides you through why having a marketing mindset is important. Plus, it's packed full of easy-to-use techniques to develop your marketing mindset, so that you get better results. It's a game changer!]]></description><content:encoded><![CDATA[Mindset matters in all aspects of business but especially marketing. This episode guides you through why having a marketing mindset is important. Plus, it's packed full of easy-to-use techniques to develop your marketing mindset, so that you get better results. It's a game changer!]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">9b66b087-9e23-4b1a-973a-5e6861c73f23</guid><itunes:image href="https://artwork.captivate.fm/8f4ef0f6-6f4e-456c-97c4-dc2847c7f2ce/podcast-cover.png"/><pubDate>Wed, 15 Jun 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/60147242-3841-4fc4-a699-293c0a7e5411.mp3" length="12395796" type="audio/mpeg"/><itunes:duration>12:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode><podcast:season>2</podcast:season></item><item><title>Service Providers Know Your Worth</title><itunes:title>Service Providers Know Your Worth</itunes:title><description><![CDATA[<p>This episode is specifically for small business owners who have a service based business. It's packed full of actionable tips and advice to know your value when it comes to marketing your services, and how to avoid the 'worthless trap' that many service providers fall into. </p>]]></description><content:encoded><![CDATA[<p>This episode is specifically for small business owners who have a service based business. It's packed full of actionable tips and advice to know your value when it comes to marketing your services, and how to avoid the 'worthless trap' that many service providers fall into. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">974cbc0a-ef69-4090-90e5-6436b13b8bd7</guid><itunes:image href="https://artwork.captivate.fm/bea39b23-beaa-4b9d-988a-c6fc69c9d346/podcast-cover.png"/><pubDate>Wed, 08 Jun 2022 23:05:08 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/099d17ec-23db-4cf5-84ee-36f2c4fd8a7b.mp3" length="17924924" type="audio/mpeg"/><itunes:duration>18:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode><podcast:season>2</podcast:season></item><item><title>Differences Between Sales And Marketing - How One Can&apos;t Exist Without The Other</title><itunes:title>Differences Between Sales And Marketing - How One Can&apos;t Exist Without The Other</itunes:title><description><![CDATA[The age old dilemas of sales and marketing. Which comes first? What's most important? How can they both work together? This episode outlines the difference between the two and how both must exist in harmony for a small business to be successful. Hints, tips and actionalable suggestions on how to have both working together in your business, so that you maximise every opportunity and offer your customers what they require.]]></description><content:encoded><![CDATA[The age old dilemas of sales and marketing. Which comes first? What's most important? How can they both work together? This episode outlines the difference between the two and how both must exist in harmony for a small business to be successful. Hints, tips and actionalable suggestions on how to have both working together in your business, so that you maximise every opportunity and offer your customers what they require.]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">374e0d4a-45c0-4ce3-9595-68e42decc6f5</guid><itunes:image href="https://artwork.captivate.fm/a1e9e862-9c33-48e6-8767-df0466cb4dff/podcast-cover.png"/><pubDate>Wed, 01 Jun 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/502b0f36-3927-4298-b3f8-0eb63852a360.mp3" length="9336878" type="audio/mpeg"/><itunes:duration>09:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode><podcast:season>2</podcast:season></item><item><title>Small Business Marketing Mix Part Three</title><itunes:title>Small Business Marketing Mix Part Three</itunes:title><description><![CDATA[<p>This is the third and final part of the marketing mix trilogy episodes. This episode is all about packing, physical evidence and positioning. It's packed full of guidance on how to finalise your small business marketing mix. Useful and actionable tips will be offered, so that you can apply the suggestions to your small business. This is best used in conjuction with episods 25 and 26. </p>]]></description><content:encoded><![CDATA[<p>This is the third and final part of the marketing mix trilogy episodes. This episode is all about packing, physical evidence and positioning. It's packed full of guidance on how to finalise your small business marketing mix. Useful and actionable tips will be offered, so that you can apply the suggestions to your small business. This is best used in conjuction with episods 25 and 26. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">9745fd60-fb96-4910-af1d-d3a947b83090</guid><itunes:image href="https://artwork.captivate.fm/65bbd2dd-c65a-4896-942b-a03c3095b034/podcast-cover.png"/><pubDate>Thu, 26 May 2022 09:21:47 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/a56c414c-4495-418a-9077-3fa6afb6a42e.mp3" length="8550260" type="audio/mpeg"/><itunes:duration>08:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode><podcast:season>2</podcast:season></item><item><title>Marketing Mix Part Two</title><itunes:title>Marketing Mix Part Two</itunes:title><description><![CDATA[<p>Your Markeitng Mix part two of three episodes. This episode is all about the place and promotion elements of the marketing mix. Included is marketing strategy guidance on how to develop your own marketing mix for your small business. Diverse approahes are offered, so that you can choose what's right for you and your business. Actionable tips that are easy to use are included. </p> <p>Find out more about the author Chartered Marketer, Tracy Heatley, and her Better Marketing services at <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></description><content:encoded><![CDATA[<p>Your Markeitng Mix part two of three episodes. This episode is all about the place and promotion elements of the marketing mix. Included is marketing strategy guidance on how to develop your own marketing mix for your small business. Diverse approahes are offered, so that you can choose what's right for you and your business. Actionable tips that are easy to use are included. </p> <p>Find out more about the author Chartered Marketer, Tracy Heatley, and her Better Marketing services at <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">e4c46333-564a-47de-b1a9-23c98671d3c7</guid><itunes:image href="https://artwork.captivate.fm/d5e0d156-0552-4795-84b9-6a8c8ff5cd63/podcast-cover.png"/><pubDate>Wed, 18 May 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/7d694940-8b70-4c60-b7d7-0baa95c15f53.mp3" length="13442006" type="audio/mpeg"/><itunes:duration>11:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode><podcast:season>2</podcast:season></item><item><title>Marketing Mix Part One</title><itunes:title>Marketing Mix Part One</itunes:title><description><![CDATA[<p>This is part one of three episodes that helps you explore the different marketing mix approaches for your business. You'll learn what the marketing mix is and what it means to your small business. It's full of tips on how to apply different strategies too. </p> <p>Find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>This is part one of three episodes that helps you explore the different marketing mix approaches for your business. You'll learn what the marketing mix is and what it means to your small business. It's full of tips on how to apply different strategies too. </p> <p>Find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">62df38f1-1818-40ed-9ebf-4100bf4feada</guid><itunes:image href="https://artwork.captivate.fm/c00d30a1-7ddf-416c-b693-d34427fb7e1e/podcast-cover.png"/><pubDate>Wed, 11 May 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/3e1f72d5-50de-48da-a633-6751fb108ff0.mp3" length="11789838" type="audio/mpeg"/><itunes:duration>12:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode><podcast:season>2</podcast:season></item><item><title>Developing A Marketing Strategy</title><itunes:title>Developing A Marketing Strategy</itunes:title><description><![CDATA[<p>In this episode, Chartered Marketer, Tracy Heatley, guides you through how to develop your small business marketing strategy. It's packed full of actionable and useful tips that you can apply to your small business. </p> <p>For more information about Tracy Heatley and her Better Marketing services visit <a href= "http://www.tracy">www.tracyheatley.com</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Chartered Marketer, Tracy Heatley, guides you through how to develop your small business marketing strategy. It's packed full of actionable and useful tips that you can apply to your small business. </p> <p>For more information about Tracy Heatley and her Better Marketing services visit <a href= "http://www.tracy">www.tracyheatley.com</a></p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">3c3033b5-271f-4a5b-bf10-fa86cd2f7222</guid><itunes:image href="https://artwork.captivate.fm/7dac1423-2352-446a-93ee-e4a84319afbf/podcast-cover.png"/><pubDate>Wed, 04 May 2022 23:05:08 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/62cc8a47-268a-4e64-bfe7-ff63aed41c68.mp3" length="10376263" type="audio/mpeg"/><itunes:duration>10:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode><podcast:season>2</podcast:season></item><item><title>Drip Feed Marketing</title><itunes:title>Drip Feed Marketing</itunes:title><description><![CDATA[<p>This episode is all about how to create impact with your marketing over time. Drip feed marketing can generate amazing results and here is how to do it. </p> <p>To find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing Mentoring and Consultancy services, visit <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></description><content:encoded><![CDATA[<p>This episode is all about how to create impact with your marketing over time. Drip feed marketing can generate amazing results and here is how to do it. </p> <p>To find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing Mentoring and Consultancy services, visit <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">c1790ee4-138f-454c-8ef1-3d887bbf2499</guid><itunes:image href="https://artwork.captivate.fm/2eb73e76-b968-4e12-990f-3b073b554a4c/podcast-cover.png"/><pubDate>Wed, 27 Apr 2022 22:39:47 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/c77e806e-56d8-4953-9c7f-ec9ec9057fa3.mp3" length="9635579" type="audio/mpeg"/><itunes:duration>10:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode><podcast:season>2</podcast:season></item><item><title>Direct Response Versus Brand Marketing</title><itunes:title>Direct Response Versus Brand Marketing</itunes:title><description><![CDATA[<p>In this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing. Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out what's the right approach for your business. </p> <p>To find out more about the author, Tracy Heatley, and her Better Marketing mentoring and consultancy services, visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>In this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing. Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out what's the right approach for your business. </p> <p>To find out more about the author, Tracy Heatley, and her Better Marketing mentoring and consultancy services, visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">8fe0cfdb-4abd-4f35-ae1c-9d9d12bfbae9</guid><itunes:image href="https://artwork.captivate.fm/13fa40b7-4b4c-44f1-aa44-095b2d9b3964/podcast-cover.png"/><pubDate>Wed, 20 Apr 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/d2cf0e2e-f48d-49d1-b0e2-fc430b43e3ae.mp3" length="11106474" type="audio/mpeg"/><itunes:duration>11:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode><podcast:season>2</podcast:season></item><item><title>Imposter Syndrome And The Impact On Your Marketing</title><itunes:title>Imposter Syndrome And The Impact On Your Marketing</itunes:title><description><![CDATA[<p>In this episode Tracy Heatley talks about imposter syndrome and how it can impact business owners. This can be a massive problem when it comes to marketing, especially amongst service providers. There's understanding, relateability and useful tips to help any business owner who sometimes suffer from imposter syndrome. </p> <p>To find out more about Tracy Heatley and her Better Marketing mentoring services visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>In this episode Tracy Heatley talks about imposter syndrome and how it can impact business owners. This can be a massive problem when it comes to marketing, especially amongst service providers. There's understanding, relateability and useful tips to help any business owner who sometimes suffer from imposter syndrome. </p> <p>To find out more about Tracy Heatley and her Better Marketing mentoring services visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">337f3f35-9022-404a-9947-c30af494b45f</guid><itunes:image href="https://artwork.captivate.fm/ca25efae-711b-4d10-a5a1-5310e8e2db58/podcast-cover.png"/><pubDate>Wed, 13 Apr 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/7895f965-7537-4525-9608-dd013ccb4dc3.mp3" length="11937756" type="audio/mpeg"/><itunes:duration>12:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode><podcast:season>2</podcast:season></item><item><title>Marketing On A Shoe String Budget</title><itunes:title>Marketing On A Shoe String Budget</itunes:title><description><![CDATA[<p>In this episode, Tracy Heatley talks about small business marketing budgets, and how doing something is better than doing nothing at all. She dispells the myth that successful marketing requires a big budget. Plus, Tracy describes how you can have successful marketing campaigns at little or no cost. </p> <p>Find out more about Chartered Marketer Tracy Heatley and her Better Marketing services at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>In this episode, Tracy Heatley talks about small business marketing budgets, and how doing something is better than doing nothing at all. She dispells the myth that successful marketing requires a big budget. Plus, Tracy describes how you can have successful marketing campaigns at little or no cost. </p> <p>Find out more about Chartered Marketer Tracy Heatley and her Better Marketing services at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">9823ee85-ba36-4c66-a36c-9fb0fd1cdffa</guid><itunes:image href="https://artwork.captivate.fm/dde5969d-8fa0-4cf0-a347-f9b0f2c855bf/podcast-cover.png"/><pubDate>Wed, 06 Apr 2022 23:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/7ae807cd-713e-4dfa-8282-663d0bc72843.mp3" length="7861439" type="audio/mpeg"/><itunes:duration>08:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>20</itunes:episode><podcast:episode>20</podcast:episode><podcast:season>2</podcast:season></item><item><title>Branding And Straplines - Who Gives A Crap?</title><itunes:title>Branding And Straplines - Who Gives A Crap?</itunes:title><description><![CDATA[<p>This episode is all about branding, straplines and Who Gives A Crap? Genius marketing not to be missed.</p> <p>Presented and produced by Chartered Marketer Tracy Heatley. Find out more about Tracy and her Better Marketing services at <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></description><content:encoded><![CDATA[<p>This episode is all about branding, straplines and Who Gives A Crap? Genius marketing not to be missed.</p> <p>Presented and produced by Chartered Marketer Tracy Heatley. Find out more about Tracy and her Better Marketing services at <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">78e77166-0244-4146-9688-befb913028e9</guid><itunes:image href="https://artwork.captivate.fm/1fd6e056-7f36-4b13-a894-4e650dd1169c/podcast-cover.png"/><pubDate>Wed, 30 Mar 2022 23:05:46 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/c477a574-e848-47db-911d-45e05a8b8d34.mp3" length="9628047" type="audio/mpeg"/><itunes:duration>10:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode><podcast:season>2</podcast:season></item><item><title>Competitor Analysis &amp; How To Use It</title><itunes:title>Competitor Analysis &amp;amp; How To Use It</itunes:title><description><![CDATA[<p>Competitor analysis is a big part of developing your business and marketing strategy. In this episode, Tracy Heatley identifies the importance of a competitor anlaysis and shares details on how to perform one for your own business. Find out more about Chartered Marketer Tracy Heatley, and her Better Marketing services, at <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></description><content:encoded><![CDATA[<p>Competitor analysis is a big part of developing your business and marketing strategy. In this episode, Tracy Heatley identifies the importance of a competitor anlaysis and shares details on how to perform one for your own business. Find out more about Chartered Marketer Tracy Heatley, and her Better Marketing services, at <a href= "http://www.tracyheatley.com">www.tracyheatley.com</a> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">9850e03c-0e7f-49b3-b80f-d5c67266d7c9</guid><itunes:image href="https://artwork.captivate.fm/98f23582-9213-4cd0-9355-0caaa3d31aa3/podcast-cover.png"/><pubDate>Thu, 24 Mar 2022 00:16:21 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/50311341-32b8-4e85-96b6-78baeb3b68ef.mp3" length="14101569" type="audio/mpeg"/><itunes:duration>14:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode><podcast:season>2</podcast:season></item><item><title>When Marketing Goes Wrong And Getting It Right</title><itunes:title>When Marketing Goes Wrong And Getting It Right</itunes:title><description><![CDATA[<p>When marketing goes wrong and geetting it right! In this episode Chartered Marketer, Tracy Heatley, discusses what can happen when marketing goes wrong. Plus, the positivie impact when marketing goes right. Also, included is practical and actionable things you can do to get your marketing strategy right. </p> <p>To find out more about the author, Tracy Heatley, and her Better Marketing services visit www.tracyheatley.com</p> <p> </p>]]></description><content:encoded><![CDATA[<p>When marketing goes wrong and geetting it right! In this episode Chartered Marketer, Tracy Heatley, discusses what can happen when marketing goes wrong. Plus, the positivie impact when marketing goes right. Also, included is practical and actionable things you can do to get your marketing strategy right. </p> <p>To find out more about the author, Tracy Heatley, and her Better Marketing services visit www.tracyheatley.com</p> <p> </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">54d748c6-6bcc-4699-a1d3-97c01c10c9b8</guid><itunes:image href="https://artwork.captivate.fm/2a35f928-e059-4586-8e29-d4aad97dde9a/podcast-cover.png"/><pubDate>Thu, 17 Mar 2022 00:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/eb3474e8-828c-420a-922b-c99e00956907.mp3" length="11030353" type="audio/mpeg"/><itunes:duration>11:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode><podcast:season>2</podcast:season></item><item><title>Tap Into Your Customer Base</title><itunes:title>Tap Into Your Customer Base</itunes:title><description><![CDATA[<p>As a starting point to building your marketing strategy, this episode guides you through a few practical measures you can take by tapping into your customer base and why it's important to do so. </p> <p>Find out more about Tracy Heatley and her Better Marketing at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>As a starting point to building your marketing strategy, this episode guides you through a few practical measures you can take by tapping into your customer base and why it's important to do so. </p> <p>Find out more about Tracy Heatley and her Better Marketing at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">3bdd2376-73b3-4964-ae3e-4b4266c61afd</guid><itunes:image href="https://artwork.captivate.fm/0f982254-2d43-4987-8f68-9f42c91c73f6/podcast-cover.jpg"/><pubDate>Thu, 10 Mar 2022 11:50:38 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/0b7ad075-9d58-4fdc-9792-f617d85782de.mp3" length="7317185" type="audio/mpeg"/><itunes:duration>07:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode><podcast:season>2</podcast:season></item><item><title>Be Better With Tracy Heatley Trailer</title><itunes:title>Be Better With Tracy Heatley Trailer</itunes:title><description><![CDATA[<p>This is the trailer for Tracy Heatley's rebranded, Be Better With Tracy Heatley podcast. </p> <p>Following on from the popular Better Networking - How To Be A Networking Ninja episodes, Chartered Marketer and business owner, Tracy Heatley, will be launching the new version on 10th March 2022. </p> <p>It will be packed full of business banter, marketing magic, networking know-how and general business tips. </p> <p>There will be frequent Be Better guests sharing their business insights too. </p> <p>Better business, better you! </p>]]></description><content:encoded><![CDATA[<p>This is the trailer for Tracy Heatley's rebranded, Be Better With Tracy Heatley podcast. </p> <p>Following on from the popular Better Networking - How To Be A Networking Ninja episodes, Chartered Marketer and business owner, Tracy Heatley, will be launching the new version on 10th March 2022. </p> <p>It will be packed full of business banter, marketing magic, networking know-how and general business tips. </p> <p>There will be frequent Be Better guests sharing their business insights too. </p> <p>Better business, better you! </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">5bd598a7-d010-4cc5-a174-0c3dbedb9197</guid><itunes:image href="https://artwork.captivate.fm/c235601d-e97d-4312-a870-dfd8360ba18e/podcast-cover-2.png"/><pubDate>Tue, 01 Mar 2022 21:48:09 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/da5e84aa-c0e8-438b-b62b-c89c8946d37b.mp3" length="2348511" type="audio/mpeg"/><itunes:duration>01:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>trailer</itunes:episodeType></item><item><title>Unspoken Communications Of Body Language</title><itunes:title>Unspoken Communications Of Body Language</itunes:title><description><![CDATA[<p>Whether we mean to our not, we communicate through our body language, without speaking a word. In this episode, Tracy Heatley, highlights important aspects of body language and gives you useful tips to help you communicate with impact during business and networking meetings. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Whether we mean to our not, we communicate through our body language, without speaking a word. In this episode, Tracy Heatley, highlights important aspects of body language and gives you useful tips to help you communicate with impact during business and networking meetings. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">36d553ab-2ab8-49d6-ae42-cb9ceb530cfc</guid><itunes:image href="https://artwork.captivate.fm/f4e6b142-2e10-4f65-ba00-75f6c7aa4cbc/better-networking-podcast-cover-2.png"/><pubDate>Thu, 24 Jun 2021 18:28:40 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/9e8a95fe-c932-41b6-896d-ee66c1e6dfbc.mp3" length="16632603" type="audio/mpeg"/><itunes:duration>17:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode><podcast:season>1</podcast:season></item><item><title>Revving Up Referrals</title><itunes:title>Revving Up Referrals</itunes:title><description><![CDATA[<p>Referrals are 'King' when it comes to networking. This episode focuses on how to rev up your referrals. Included are some networking nuggets about getting referrals for others, useful examples, as well as techniques to maximise referrals for you and your business. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Referrals are 'King' when it comes to networking. This episode focuses on how to rev up your referrals. Included are some networking nuggets about getting referrals for others, useful examples, as well as techniques to maximise referrals for you and your business. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">9ab4365d-6f56-40ea-871e-75d59d92e0e3</guid><itunes:image href="https://artwork.captivate.fm/27092f7b-33be-4dd6-9e7d-85c9cbb24593/better-networking-podcast-cover-2.png"/><pubDate>Thu, 10 Jun 2021 04:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/ffb59778-eb8f-4264-845e-8ba536b40450.mp3" length="19011583" type="audio/mpeg"/><itunes:duration>19:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode><podcast:season>1</podcast:season></item><item><title>Netwalking Is Networking</title><itunes:title>Netwalking Is Networking</itunes:title><description><![CDATA[<p>Netwalking has become a new phenomenon that I encouraged my clients and networking members to do during the 2020 pandemic. It's something that's worked for many business owners and professionals, who have been searching for an alternative way to keep in touch, boost relationships and continue networking. Netwalking is networking! Here's how to give it a try, get fit, and to get more business!</p> <p>To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Netwalking has become a new phenomenon that I encouraged my clients and networking members to do during the 2020 pandemic. It's something that's worked for many business owners and professionals, who have been searching for an alternative way to keep in touch, boost relationships and continue networking. Netwalking is networking! Here's how to give it a try, get fit, and to get more business!</p> <p>To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">45b34b45-ac72-42b1-a9ee-7db28102e614</guid><itunes:image href="https://artwork.captivate.fm/41994899-f7b5-49c9-b363-9041c9e7a827/better-networking-podcast-cover-2.png"/><pubDate>Thu, 03 Jun 2021 17:37:40 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/361702b3-8ec9-480e-92ec-74d6bfe542a0.mp3" length="7275552" type="audio/mpeg"/><itunes:duration>07:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><podcast:season>1</podcast:season></item><item><title>Networking - The Power Of Two</title><itunes:title>Networking - The Power Of Two</itunes:title><description><![CDATA[<p>Networking success comes from building one relationship at a time. The power of two is incredible, but you have to make the time to have one-to-one meetings with people you meet through networking. It's not the amount of people you know that matters; it's the strength of the professional relationships that counts. That's what gets results. Here's how to maximise your time, efforts and energy by getting those one-to-one meetings right first time.</p> <p>To find out more about the author Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Networking success comes from building one relationship at a time. The power of two is incredible, but you have to make the time to have one-to-one meetings with people you meet through networking. It's not the amount of people you know that matters; it's the strength of the professional relationships that counts. That's what gets results. Here's how to maximise your time, efforts and energy by getting those one-to-one meetings right first time.</p> <p>To find out more about the author Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">32cf8398-1a91-42c6-9cf9-08287215cede</guid><itunes:image href="https://artwork.captivate.fm/88cb4a83-c2a1-4120-952e-b4a53f43962f/better-networking-podcast-cover-2.png"/><pubDate>Thu, 27 May 2021 04:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/5040f0a7-8853-472b-b46f-a3d2f788c32f.mp3" length="12801080" type="audio/mpeg"/><itunes:duration>13:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><podcast:season>1</podcast:season></item><item><title>Proactive Versus Reactive Networking</title><itunes:title>Proactive Versus Reactive Networking</itunes:title><description><![CDATA[<p>There's a difference between proactive and reactive networking. Both work, but it's good to know the difference, so that you can make a conscious decision to choose what's right for you. Referral business is the best business, so let's get those referrals flowing and growing. </p> <p>To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>There's a difference between proactive and reactive networking. Both work, but it's good to know the difference, so that you can make a conscious decision to choose what's right for you. Referral business is the best business, so let's get those referrals flowing and growing. </p> <p>To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">72db7b44-bdb8-4446-9ba1-faff96d00974</guid><itunes:image href="https://artwork.captivate.fm/3b6ec87e-7c19-4156-8f5e-87ccb73eefc6/better-networking-podcast-cover-2.png"/><pubDate>Thu, 20 May 2021 11:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/35adba14-199d-464f-9cb6-05d0ebc5af02.mp3" length="9225523" type="audio/mpeg"/><itunes:duration>09:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><podcast:season>1</podcast:season></item><item><title>Share Your Stories</title><itunes:title>Share Your Stories</itunes:title><description><![CDATA[<p>Sharing your stories is an effective way of communicating how you help your customers, the benefits they get from doing business with you, and what makes you different from your competitors. Here are some new and impactful ways to help you convey your marketing messages when you're networking. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Sharing your stories is an effective way of communicating how you help your customers, the benefits they get from doing business with you, and what makes you different from your competitors. Here are some new and impactful ways to help you convey your marketing messages when you're networking. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">93ca6dfd-910b-430a-8740-07b3c1c7e163</guid><itunes:image href="https://artwork.captivate.fm/c3d51763-0534-4ebb-86a2-d7697f913b0e/better-networking-podcast-new.png"/><pubDate>Thu, 13 May 2021 11:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/0d376c2a-2719-409d-afa4-e5bb75aaca14.mp3" length="12534526" type="audio/mpeg"/><itunes:duration>13:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><podcast:season>1</podcast:season></item><item><title>How To Be A Successful Connector</title><itunes:title>How To Be A Successful Connector</itunes:title><description><![CDATA[<p>Effective networking is not just about attending networking events and meetings. It's about relationships and making connections. The most successful networkers become master connectors. They know that connecting and helping other people brings the greatest of rewards. This episode talks you through how to be a successful connector to become even better at networking. </p> <p>To find out more about the author and business networking training visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Effective networking is not just about attending networking events and meetings. It's about relationships and making connections. The most successful networkers become master connectors. They know that connecting and helping other people brings the greatest of rewards. This episode talks you through how to be a successful connector to become even better at networking. </p> <p>To find out more about the author and business networking training visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">75803194-8038-4590-afdf-6b26ab99f073</guid><itunes:image href="https://artwork.captivate.fm/9d0aaa35-9fbe-4782-a335-0752ec4ca965/better-networking-podcast-new.png"/><pubDate>Thu, 06 May 2021 11:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/51a61803-d728-4f7c-ba98-20c27ace94e4.mp3" length="14988538" type="audio/mpeg"/><itunes:duration>15:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>1</podcast:season></item><item><title>Becoming A Master Conversationalist</title><itunes:title>Becoming A Master Conversationalist</itunes:title><description><![CDATA[<p>We have two ears and one mouth for a reason is a popular phrase. There's a massive difference between listening to respond and active listening to communicate with impact. Listening is a key networking skill that can be learned and improved. Becoming an active listener will help you become a master conversationalist and here's how...</p> <p>To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>We have two ears and one mouth for a reason is a popular phrase. There's a massive difference between listening to respond and active listening to communicate with impact. Listening is a key networking skill that can be learned and improved. Becoming an active listener will help you become a master conversationalist and here's how...</p> <p>To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">fc731545-20d1-46af-83d1-2b3b12770d2d</guid><itunes:image href="https://artwork.captivate.fm/62211071-e1c2-4d9d-87b0-555dfcb96ac1/better-networking-podcast-new.png"/><pubDate>Thu, 29 Apr 2021 11:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/6fe45daa-d1d3-4c7e-bd7e-0bb947bde52a.mp3" length="13612975" type="audio/mpeg"/><itunes:duration>14:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><podcast:season>1</podcast:season></item><item><title>How To Elevate Your 60 Second Pitch</title><itunes:title>How To Elevate Your 60 Second Pitch</itunes:title><description><![CDATA[<p>This episode helps you to deliver an impactful 60 second pitch that helps you to communicate with impact and get the results you want when you're networking. </p> <p>Find out more about the author, Tracy Heatley, and her Better Networking training at <a href= "http://www.tracy">www.tracyheatley.com</a></p>]]></description><content:encoded><![CDATA[<p>This episode helps you to deliver an impactful 60 second pitch that helps you to communicate with impact and get the results you want when you're networking. </p> <p>Find out more about the author, Tracy Heatley, and her Better Networking training at <a href= "http://www.tracy">www.tracyheatley.com</a></p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">5a3d422a-93a9-4703-9d59-d246fb5828d1</guid><itunes:image href="https://artwork.captivate.fm/70d76ca6-cfe1-43a2-98f9-7b9892466de6/better-networking-podcast-new.png"/><pubDate>Thu, 22 Apr 2021 10:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/92a71bec-b881-49d8-9774-8a71cd32654b.mp3" length="15001482" type="audio/mpeg"/><itunes:duration>15:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><podcast:season>1</podcast:season></item><item><title>Be Your Own Brand</title><itunes:title>Be Your Own Brand</itunes:title><description><![CDATA[<p>Being your own brand is all about you because it's you who will be networking and building relationships. Whilst you're representing your business, it's you, as a person, who people will get to know and trust. Becoming your own brand will add value to your networking success. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Being your own brand is all about you because it's you who will be networking and building relationships. Whilst you're representing your business, it's you, as a person, who people will get to know and trust. Becoming your own brand will add value to your networking success. </p> <p>Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">c46f58e0-3afd-4af1-9b5f-6ff9e7575bf9</guid><itunes:image href="https://artwork.captivate.fm/2e9714c4-c376-4764-9641-593c6ecb96a2/better-networking-podcast-new.png"/><pubDate>Thu, 15 Apr 2021 04:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/fd5f7f60-ff06-44d2-886f-7efa5811a9ec.mp3" length="10262880" type="audio/mpeg"/><itunes:duration>10:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><podcast:season>1</podcast:season></item><item><title>Introverts Versus Extroverts</title><itunes:title>Introverts Versus Extroverts</itunes:title><description><![CDATA[<p>This episode focuses on the characteristics of introverts and extroverts. Knowledge and an understanding of both are invaluable when it comes to networking and communicating successfully.</p> <p>To find out more about the author and her Better Networking training visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>This episode focuses on the characteristics of introverts and extroverts. Knowledge and an understanding of both are invaluable when it comes to networking and communicating successfully.</p> <p>To find out more about the author and her Better Networking training visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">e0db2344-b503-4da8-a4c9-820f26179ce6</guid><itunes:image href="https://artwork.captivate.fm/ebf7172b-e409-486f-9aaa-14ba3d2aee67/better-networking-podcast-new.png"/><pubDate>Thu, 08 Apr 2021 11:00:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/6dc0a354-9a7b-4f8b-b546-66d671ef2750.mp3" length="10388099" type="audio/mpeg"/><itunes:duration>10:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><podcast:season>1</podcast:season></item><item><title>Building Powerful Relationships</title><itunes:title>Building Powerful Relationships</itunes:title><description><![CDATA[<p>Networking isn't a painful and unpleasant sales experience. It's a valuable tool to build powerful relationships. In this episode, Tracy Heatley, talks you through the process of building business relationships that last, so that you can win business without ever selling! It's relationship marketing at its best! </p> <p>To find out more about Better Networking, training, blogs and other free stuff visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>Networking isn't a painful and unpleasant sales experience. It's a valuable tool to build powerful relationships. In this episode, Tracy Heatley, talks you through the process of building business relationships that last, so that you can win business without ever selling! It's relationship marketing at its best! </p> <p>To find out more about Better Networking, training, blogs and other free stuff visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">d66472e5-1a5c-4a34-ba2d-8f5ea81fd279</guid><itunes:image href="https://artwork.captivate.fm/01141bd2-dc24-40f9-8d33-c0da9fccd93a/better-networking-podcast-new.png"/><pubDate>Thu, 01 Apr 2021 04:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/394e7e68-a8d7-4a6a-a725-ff81a3a26703.mp3" length="10087658" type="audio/mpeg"/><itunes:duration>10:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><podcast:season>1</podcast:season></item><item><title>Knowing Your Customer</title><itunes:title>Knowing Your Customer</itunes:title><description><![CDATA[<p>In this episode, business networking and marketing expert, Tracy Heatley, talks about the importance of knowing your customer when networking. This will help you to understand your current customers, desired customers and who you need introductions to. Largely because you can't expect to get referrals, to increase sales, if you don't know who you need to be referred to. </p> <p>To find out more about the author visit www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>In this episode, business networking and marketing expert, Tracy Heatley, talks about the importance of knowing your customer when networking. This will help you to understand your current customers, desired customers and who you need introductions to. Largely because you can't expect to get referrals, to increase sales, if you don't know who you need to be referred to. </p> <p>To find out more about the author visit www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">ee63fb48-0b20-4452-b0cc-fbac698b5204</guid><itunes:image href="https://artwork.captivate.fm/d529d3a6-6d3d-46f5-8a6b-a64b3b5a3661/better-networking-podcast-new.png"/><pubDate>Thu, 25 Mar 2021 04:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/2cd287fb-c78d-45fe-b991-5846e395a423.mp3" length="11552452" type="audio/mpeg"/><itunes:duration>12:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>1</podcast:season></item><item><title>Developing Your Networking Roadmap</title><itunes:title>Developing Your Networking Roadmap</itunes:title><description><![CDATA[<p>This episode takes you through a process to develop your networking roadmap. Success happens when you plan, and your networking achievements are no different. Here are some essential networking planning tips to help you on your networking and marketing journey.</p> <p>To find out more about my networking training or make a suggestion for a podcast topic contact me via my website www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>This episode takes you through a process to develop your networking roadmap. Success happens when you plan, and your networking achievements are no different. Here are some essential networking planning tips to help you on your networking and marketing journey.</p> <p>To find out more about my networking training or make a suggestion for a podcast topic contact me via my website www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">0a303eb0-f6cc-4c3d-bf60-e1e2b469402d</guid><itunes:image href="https://artwork.captivate.fm/9b7ad832-0043-4fde-aafc-83155865a232/better-networking-podcast-new.png"/><pubDate>Thu, 18 Mar 2021 04:05:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/d4d71936-07e6-4717-832f-7b8cf95a62ef.mp3" length="11220690" type="audio/mpeg"/><itunes:duration>11:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>1</podcast:season></item><item><title>How To Start Networking</title><itunes:title>How To Start Networking</itunes:title><description><![CDATA[<p>In this episode you will learn about how to get started with networking. You will work out what is the right type of networking for you and your business, and making the first steps. </p> <p>For more information go to www.tracyheatley.com</p>]]></description><content:encoded><![CDATA[<p>In this episode you will learn about how to get started with networking. You will work out what is the right type of networking for you and your business, and making the first steps. </p> <p>For more information go to www.tracyheatley.com</p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">0bd35c8e-a793-47f1-8b99-c94c5b5ca668</guid><itunes:image href="https://artwork.captivate.fm/5819a174-3d7c-4cd9-84e5-3c3fae19073d/better-networking-podcast-cover.jpg"/><pubDate>Tue, 09 Mar 2021 13:24:30 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/886d4bae-25cc-448f-9648-0aff230eaae6.mp3" length="17359658" type="audio/mpeg"/><itunes:duration>10:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season></item><item><title>Welcome To The Better Networking Podcast</title><itunes:title>Welcome To The Better Networking Podcast</itunes:title><description><![CDATA[<p>In this trailer episode, Tracy Heatley is introducing the Better Networking podcast, why she started it, who it's for and what to expect from future episodes. Find out more about <a href= "https://www.better-networking.co.uk/about/">Tracy</a> and <a href= "http://www.better-networking.co.uk">Better Networking</a>. </p>]]></description><content:encoded><![CDATA[<p>In this trailer episode, Tracy Heatley is introducing the Better Networking podcast, why she started it, who it's for and what to expect from future episodes. Find out more about <a href= "https://www.better-networking.co.uk/about/">Tracy</a> and <a href= "http://www.better-networking.co.uk">Better Networking</a>. </p>]]></content:encoded><link><![CDATA[https://the-small-business.captivate.fm]]></link><guid isPermaLink="false">349bf578-219d-4bd7-8c7c-40aded1d937a</guid><itunes:image href="https://artwork.captivate.fm/c4a94e74-d487-47be-88d4-8e381b363a9a/main-podcast-artwork.jpg"/><pubDate>Wed, 08 Jan 2020 05:30:00 -0500</pubDate><enclosure url="https://episodes.captivate.fm/episode/444a0b68-b5d6-4e0e-8f34-7ae46ac28d73.mp3" length="3952372" type="audio/mpeg"/><itunes:duration>03:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode></item></channel></rss>