What truths would the aviation industry rather you didn't know? In this episode we find out.

This week I sat down with Katie Thompson. Twenty years in the cockpit. Head of Flight Safety at NetJets. Responsible for hundreds of aircraft and thousands of pilots. An insider. And someone who walked away from a career she loved.

Katie isn't criticising or finger pointing from the outside. She's here to create change and share the solutions which already exist. Including how to reduce aviation emissions by up to 50%, today. Not as a promise of tomorrow.

Want to learn more and equip yourself with the facts? A brand new MASTERCLASS on this topic drops in spring 2026, developed with leading researchers, professors and experts. Available only at thetourismreset.com

If you'd like to read the book Katie recommended:

1. All We Can Save - Katharine Wilkinson & Ayana Elizabeth Johnson (Editors)

This week I sat down with Tina O'Dwyer from Ireland, a renowned strategic advisor in tourism, and one of the few people I've heard put vulnerability and leadership in the same sentence in this industry. Find out why that matters more than you think.

Why this is worth a listen:

🌍 The three eras of tourism, what the era of navigation means and why you need to know this to make sense of what you're probably feeling right now

🌍 Why vulnerability and leadership belong in the same sentence, and what that really means for how we lead

🌍 Why someone said to Tina "stewardship is on all our policy documents but we don't know what it means" and why that gap matters more than you think

If what you've been hearing on the podcast resonates with you, join us over at thetourismreset.com. On-demand video learning built for tourism pros, teams and students, where the world's leading voices and experts come together on the topics shaping the future of the industry.

Lyla’s creativity and passion have engaged audiences around the globe. She blends her study of Human Ecology at Stanford with doctoral research focused on how pre-colonial Indigenous Nations shaped Turtle Island (now called the Americas). Lyla’s wisdom and guidance have completely reshaped how I think about the tourism industry.

Here's what you'll discover in this episode:

🌍 What Turtle Island really means, and why understanding this is foundational for anyone promoting travel in North America

🌍 How generational trauma shapes Indigenous communities, and why tourism professionals and businesses need this context to shape how we see the world

🌍 Three key challenges Indigenous communities face, and how tourism done right can support regeneration rather than extraction

🌍 The critical Indigenous principles of solidarity and reciprocity

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

What began as a deep knowing for Vitoria grew into Cristalino Lodge, now safeguarding 11,399 hectares of rainforest (equal in size to two Manhattans). It's a world-leading research hotspot, a sanctuary of immense biodiversity, and a living classroom where over 13,000 children have explored its trails.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Freya helped create the Code of Conduct for Tourism in the Holy Land, she's co-authored books on climate justice and community empowerment, and she's working with communities worldwide to reimagine what's possible.

Here's what you'll discover in this episode:

🌍 Why Freya believes traditional tourism has been hijacked and by whom

🌍 Why community-owned AND community-led aren't the same as community-based

🌍 Real world examples where local communities are self-determining their futures

🌍 How to inform yourself. Understand what you're missing. Then choose a pathway.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

For two decades, Alessandra has been championing women in tourism. It started when she noticed she was always the only woman in the boardroom. Women are 54% of tourism's workforce, yet rarely are they in decision-making roles (even today). So, she built the Tour Guiding Academy to change that. It trains women like Florbela, who at almost 50 reinvented herself as a tour guide fuelled by passion, cultural heritage, and storytelling.

Here's what you'll discover in this episode:

🌍 "There is a lot of talent still totally invisible to industry" - where we're missing out

🌍 Alessandra's journey: from being the only woman in every boardroom to building an academy that transforms lives

🌍 Why curiosity matters: "Don't do things how they've always been done"

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Here's what you'll hear in this episode:

🌍 "All we want is a hill to die on, and if we die on that hill, so be it." (6:00 mins)

🌍 "I actually walked into the interview thinking The Travel Foundation was TUI's non-profit... it left the Travel Foundation in a precarious position" (9:00 mins)

🌍 "It doesn't feel right and it doesn't feel fair..." (28:03 mins)

🌍 "Adaptation doesn't inspire anyone. Crisis is an endpoint to create something new" (31:30 mins)

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Hear from Sara King from Intrepid Travel, Shannon Guihan from The Travel Corporation, and Kasia Morgan from Exodus Adventure Travels, part of the Travelopia group, as we discuss the misconceptions surrounding their roles, why communication is critical to driving change and touch on climate anxiety and pet peeves that come with the territory.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this episode, I sat down with Helen Bateman, founder of Firecrest Travel, a UK-based boutique agency with transformative travel and adventure at its heart.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Carbon. Tom is the Co-owner of Finca Luna Nueva Lodge, who is leading the way in regenerative farming and tourism in not only Costa Rica, but the world.

A seasoned expert and public speaker. Previously the chair of the Greenpeace Fund of the United States. Board chair of the American Botanical Council. And Co‑founder and Board Chair of the Soil Carbon Initiative. Thomas brings decades of wisdom, and he’s not afraid to challenge the status quo.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this episode we dive into the fascinating founding story of Untours and the radical vision of its founder Hal Taussig. As well as what most people don’t realise about how private foundations often work. This episode pulls back the curtain on the traditional model of philanthropy and how Untours Foundation flips the script.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Today I'm joined by Dr. Sonali Ghosh, the first-ever female Field Director of Kaziranga National Park in India. Dr. Ghosh is the 2024 recipient of the World Female Ranger Trailblazer Award for her groundbreaking work, including the creation of an all-female rhino protection unit and leading the park to its first-ever zero-poaching year.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Dr. Xavier Font has served as an advisor to some of the world's biggest travel brands including, Booking.com, Google, Expedia, Skyscanner, and TripAdvisor where he uses his research experience to inform efforts that can ultimately influence travellers and therefore contribute more positively to the places they visit.

Tune in to learn about...

1. The unfiltered truth about what matters to your customers (5:07 mins)
2. Why the language we use matters, & what green hushing is (11:37 mins)
3. Why 50% of British & German travellers felt information overload (16.34 mins)
4. Beyond blame: A smarter way to engage travellers, with a hotel example (29:31)

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In an incredibly rare interview, Joe Stevens shares his journey of being inspired by Sir David Attenborough, to later working with him in the Galapagos, as well as why filming the world’s largest savannah has become one of his most important missions to date.

Tune in to uncover:

1. Why the world's most biodiverse savannah's is often overlooked by tourism pros
2. How ecotourism can be a catalyst for conservation with a powerful example
3. Joe's journey to becoming a wildlife filmmaker & working with David Attenborough
4. The transformative potential of tourism in safeguarding biodiversity in Brazil

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Tune in to discover...

1. Why it's time to redefine luxury - not as excess, but as impact and connection
2. How mindful travel can lead to more meaningful, memorable experiences
3. How facing our biggest fears leads to incredible opportunities and growth
4. Slower travel, Nina's best experiences to help inspire your own trip designs

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Beth Santos is also the creator of the WITS Travel Creator Summit, a leading event for women and gender diverse travel creators. In this episode, discover...

1. Who makes 85% of travel purchasing decisions
2. The myths to bust about who can travel and the questions we need to ask
3. How to empower more women to discover places for themselves, by themselves

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this episode, discover...

1. What it means to be a B Corp travel business. The good, as well as the challenges
2. Why governance is crucial for accountability and purpose-driven business
3. How tourism can uplift marginalised communities and women
4. Why 'good' business can be profitable and much more

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this episode, discover...

1. Justin's fascinating story and journey to becoming a pioneer of responsible tourism
2. Why we should feel 'fabulous' about working within tourism as a great connector
3. Why regulation is crucial for addressing aviation's carbon emissions

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Jeremy Smith, is the author of 'Transforming Travel' and 'Clean Breaks, 500 Ways to See the World', he was the co-founder of Tourism Declares a Climate Emergency, and is the co-author of the UN Tourism-led Glasgow Declaration for Climate Action in Tourism.

In this episode, discover...

1. How storytelling can help us all address climate anxiety
2. How Jeremy inspired 100's of travel companies to create a climate action plan
3. Why my guest said "this is the first time I've ever talked publicly on this.."

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this episode, discover...

1. What inspired Tom to spend 7 years walking around the world
2. Why walking is the ONLY way to truly see a place, whatever the destination
3. The realisation Tom had of passport privilege during the journey
4. Why it's worth checking out his book World Walk

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this episode, learn about...

1. Tourism leakage and colonial frameworks in the safari industry in Tanzania
2. The dark side of the safari industry and how to best navigate a responsible trip
3. How to begin to turn the tide on the pervasive economic leakage and exploitation

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes.

Hannah Methven is not just any sustainability manager, she led the most comprehensive carbon measurement project in the history of the travel industry, measuring the footprint of over 500 trips and counting.

In this episode discover...

1. What leading the largest ever carbon measurement project in travel was like
2. Why transparency is everything and why they focused on carbon reduction first
3. How starting with the smallest actions can lead to significant change in business

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Awarded a Lifetime Achievement Award for her contribution to tourism, my guest today, Anna Pollock, has over 50 years of experience. An acclaimed thought leader in the emerging field of Regenerative Tourism, she's also the Founder of Conscious Travel.

In this episode discover...

1. Why the current tourism model is like a teenager that needs to quickly grow up
2. What regenerative tourism embodies and what it is NOT - to set the record straight
3. Why the only way forward in this industry is to reconnect with ancient wisdom

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

From a ground-breaking conservation programme to bring back Condors from the edge of extinction, to a rich family history spanning 140 years; there is no place on earth quite like Zuleta in Ecuador. In this conversation, Fernando shares the rich history of his family and their unshakeable commitment to environmental stewardship and community, rooted in the powerful legacy of his grandfather, a former president of Ecuador.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Fabrizio shares his journey from his home in Italy to Argentina in search of adventure and how he built Socompa into a premier travel company focused on responsible tourism. The conversation delves into the transformative power of travel, the importance of sustainability, and the challenges and successes of running a socially responsible business in a complex economic environment.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In 2011, at the age of 23, Shivya Nath waved goodbye to a corporate job, sold her possessions and embarked on an adventure of a lifetime, sparked by her curious nature.

For the next 7 years Shivya lived out of her bag, immersing herself in local communities from Guatemala to Uzbekistan; those experiences shaped her into a passionate advocate for slow, solo travel and community tourism.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

Dr. Harold Goodwin is the Managing Director of the Responsible Tourism Partnership, chairs the panels of judges for the Global Responsible Tourism Awards and is the Director of the International Centre for Responsible Tourism. In this episode we talk about over tourism, real-world examples, inspiring stories of hope and why 'sustainable' is a word best to avoid.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this conversation, Paula discusses her family's fierce commitment to Mallín Colorado, how it all started with a camping trip, and their exciting reforestation project. Paula also shares insights on the impact of climate change on the region, the fragility of nature, and the importance of adapting tourism practices to protect the environment.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

In this episode we unpack the principles of permaculture. We also explore the connections between soil health and human health. As well as how multi-generational education at his eco-lodge in Costa Rica is creating a ripple effect. I hope you enjoy this episode!

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

Elisa is a community tourism consultant, community connector, and storyteller. She is fiercely passionate about involving local communities in the development of tourism, be it in rural communities, or urban settings. In this episode we talk about elevating the invisible narratives within tourism and the intangible benefits that local communities can receive through the right kind of tourism. I hope you enjoy this episode!

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

In this episode Tom talks about community tourism, where travel experiences are owned, led and run by communities and social enterprises. We discuss nuances between community-based, community-led, and community tourism and Tom highlights the interconnectedness of climate change, biodiversity, and human health.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

In this episode Tricia shares the realities of gender inequality in tourism including: unequal pay, limited access to training, and the lack of work-life balance. We uncover why sustainability in tourism can NEVER be achieved without gender equality and hear about the incredible 'Farm for Future' project in Tanzania which is empowering female farmers.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

Tune in to hear how to vote with your wallet when travelling to this biodiverse region, as well as the number ONE trust signal to help you source a hotel or lodge, full of soul and heart.

What you'll learn in this episode:

1. 3 tips for navigating greenwashing on a trip to Costa Rica
2. Why tropical fruits like bananas and pineapples are something I stay away from
3. The connection between Healthy Soil, Climate Change & The Food we eat

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

Working for some of the world’s most ‘luxurious’ hotel brands Ronald's experience left him feeling unfulfilled. In his pursuit of happiness, he finally found what he’d been looking for in the rolling hills of Andalusia. An organic farm and eco-retreat like nothing I've seen before...

'Luxury' in travel has long been defined by abundance, opulence and excess, often at any cost. Now luxury travel experiences are being redefined, driven by a profound shift in what we value. From the superficial surface level, many travellers now seek experiences that go deeper. Moving from ‘consuming’ to ‘conserving’.

What you'll learn in this episode:

1. Why this eco retreat and organic farm is the perfect example of redefining luxury
2. Why ‘The skin of our planet' is directly linked to both the climate crisis and the solution
3. Examples of Finca La Donaira's sustainability projects and visions for the future
4. Why authentic, meaningful travel experiences now trump opulence, and lavish luxury

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

To better understand how Costa Rica became a success story, returning its ravaged land back to health, we go back in time with the help of my knowledgeable guest who knows the story better than most. Glenn Jampol is an author, organic coffee farmer, public speaker, and proud owner of Finca Rosa Blanca (named by National Geographic as one of the unique lodges of the world).

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

A destination which often conjures up images of cloud forests, pristine jungle, and gorgeous beaches, not everything is 'pura vida' here. Did you know? Costa Rica is the country that uses the most pesticides per hectare, according to data from the Food and Agriculture Organization of the United Nations (FAO). Specifically, the increase is linked to three crops: banana, coffee, and pineapple.

That's why we travelled to Finca Luna Nueva Lodge (aka the Mother Moon) the pioneers of soil health, serving 100% organic food and who are hands down the leaders in conscious travel in Costa Rica.

In this episode with Kimberly Farrell, general manager at Finca Luna Nueva we talk about greenwashing, the detrimental effects of heavy pesticide, and how we can work with the land to draw down carbon.

What you'll learn in this episode:

1. Why everything begins with the soil and how this influences the feeling of a place
2. The connection between the health of the soil, the food we eat, and our well-being
3. How Finca Luna Nueva engages guests through living classroom experiences

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

My guest is the incredible Renato Machado, founder and visionary of Ibiti project in Brazil. A blueprint for ecotourism, a conservation project with rural regeneration and reforestation at its heart.

What you'll learn in this episode:

1. How Ibiti has become one of Brazil's leading rewilding success projects
2. Renato's conservation efforts to bring back the endangered spider monkeys
3. Why the initial vision of creating a greenbelt around Ibitipoca Park didn't work

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

Roberto is an incredible force of nature, for nature in the Pantanal. Ranchers and jaguars have clashed for more than 300 years in the Pantanal. Roberto's ongoing struggle to safeguard the incredible biodiversity in a place he loves is both moving and inspiring.

What you'll learn in this episode:

1. From carbon credits to biodiversity credits - Everything you need to know
2. How cattle became the mega fauna in the Pantanal, a biodiverse wetland
3. Uncover the story about a leading conservation project featured on Planet Earth 3
4. Why Roberto was called 'crazy' by his friends and family in his fight for nature

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

Her work lies at the intersection between ecotourism, conservation and biology. Featured in the TV series Planet Earth, Onçafari's conservation efforts are recognised around the world.

What you'll learn in this episode:

1. Lili's work with jaguars & how she successfully reintroduced 2 Jaguars to the wild
2. What the habituation process looks like with jaguars and why it's key for tourism
3. The complex relationship between ecotourism, conservation and cowboy culture

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

Today, an estimated 550,000 wild animals are being exploited to entertain holidaymakers.

What you'll learn in this episode:

1. Why some household travel brand are still failing wildlife
2. Why captivity is bad for both dolphins and the tourists that visit the venues
3. Where Europe's largest dolphin prison is and why it still exists
4. The challenges and the solutions to creating positive change

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).

One of the biggest challenges and opportunities for tourism is to rethink the goal and shift its purpose from simply growing in size to becoming better in outcome. But where do we start? Well, by changing the narrative. Today we need better, more accurate and less harmful storytelling in tourism.

What you'll learn in this episode:

1. Why we need to switch FROM ‘community-based’ TO 'community-led' tourism
2. Inspiring case studies and trips that put women's empowerment front and centre
3. How witnessing a culmination of negative impacts from tourism changed JoAnna
4. The problems with travel brands focusing on ‘locals' and why it's super nuanced

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!

What you'll learn in this episode:

1. Why walking with women on the frontlines made Everest feel like child's play
2. How a necklace is connecting global audiences to the daily elephant poaching rate
3. Who Africa's first all-female anti-poaching unit are and what they have achieved
4. Only 11% of the world's wildlife rangers are women, what the common barriers are

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!