In this episode of The Visual Lounge, Matt sits down with Donald Taylor to unpack the latest findings from the Global Sentiment Survey, one of the longest-running studies tracking trends in L&D, which he co-authored.

With nearly 3,800 responses from over 100 countries, this year’s survey reveals how the conversation around AI is changing. The rapid rise hasn’t stopped, but it has slowed, and what’s emerging in its place is quite complex.

AI still leads as the top trend, but the conversation is shifting. Concerns around job security, ethics, and long-term impact are becoming harder to ignore, while the pressure to prove value is rising fast. At the same time, areas like learning analytics are starting to slip.

Throughout the discussion, Matt and Donald unpack what’s driving both the excitement and the uncertainty, from that growing need to demonstrate impact, to why some of the most traditionally important areas are also the ones being left behind.

They also dig into what this moment means in practice. Not just how AI is being used day to day, but how it’s starting to reshape the role of L&D itself.

Learning points from the episode include:

• 00:00 - 00:35 - Intro
• 00:35 - 01:40 - What is the Global Sentiment Survey?
• 01:40 - 02:46 - Why the rise of AI is starting to slow down
• 02:46 - 04:27 - Rising survey annual response rates and what they tell us
• 04:27 - 06:52 - How AI in L&D is currently being used
• 06:52 - 10:09 - AI in L&D: the drivers behind industry pushback and excitement
• 10:09 - 13:43 - How priorities in L&D are changing
• 13:43 - 15:33 - The rising pressure on professionals
• 15:33 - 18:57 - Marketing in L&D and predictions of a data-driven future
• 18:57 - 21:13 - Why “showing value” is paramount today
• 21:13 - 24:52 - The core groups of respondents for the Global Sentiment Survey
• 24:52 - 26:29 - Next steps and future plans for the Global Sentiment Survey
• 26:29 - 27:28 - Tracking global trends within the L&D industry
• 27:28 - 31:20 - Navigating emerging industry shifts
• 31:20 - 32:20 - Donald’s final take
• 32:20 - 33:05 Matt’s outro

Important links and mentions:

• Connect with Donald Taylor on LinkedIn: https://www.linkedin.com/in/donaldhtaylor/
• Visit Donald Taylor’s website: https://www.donaldhtaylor.co.uk
• Check out the 2026 Global Sentiment Survey Report: https://donaldhtaylor.co.uk/research_base/global-sentiment-survey-2026/

In this episode, Matt sits down with Chris King, Principal Consultant at CRK Learning LLC, to explore how project managers working in L&D can use video to communicate more effectively.

Chris manages a multimillion-dollar e-learning project with a team of around 25 people, and he’s found that recording video walkthroughs of spreadsheets, creating how-to videos for SMEs, and sharing quick video updates in place of emails can transform how a project runs.

The conversation covers Chris’s take on the three core types of PM communication, the tools he relies on day-to-day, and why working with the right team matters as much as having the right process.

Chris also shares his thoughts on using visuals in presentations, why he prefers icons and process flows over cinematic imagery, and what the future of AI-driven video could look like in learning experiences.

Learning points from the episode include:

1. 00:00 – 00:48 Introduction
2. 00:48 – 01:27 Chris’s background and PMP certification
3. 01:27 – 03:12 Being a ‘gist person’ as a project manager
4. 03:12 – 05:41 The three types of project management communication
5. 05:41 – 07:07 Chris' preferred tools: ClickUp, Excel, PowerPoint, and Slack
6. 07:07 – 09:05 Using video for project reports and leadership meetings
7. 09:05 – 10:42 Using video to onboard subject matter experts
8. 10:42 – 12:55 How teams respond to video communication
9. 12:55 – 16:16 Visuals in presentations, AI image generation, and Chris’s visual style
10. 16:16 – 18:07 Experimenting with AI video in practice modules
11. 18:07 – 20:39 Using video like an email and advice for the hesitant
12. 20:39 – 23:13 Speed round
13. 23:13 – 24:03 How to connect with Chris
14. 24:03 – 24:23 Chris’s final take
15. 24:23 Outro

Important links and mentions:

1. Connect with Chris on LinkedIn: https://www.linkedin.com/in/kingpin/
2. Learn more about Camtasia: https://www.techsmith.com/camtasia/
3. Explore Snagit: https://www.techsmith.com/snagit/
4. Learn more about Audiate: https://www.techsmith.com/camtasia/audiate/

Whether you’re in training, in learning development, or you’re a creator making videos for your own YouTube channel, learning and understanding are non-negotiable.

This idea especially rings true in an age when people consume media across an ever-expanding variety of channels. How do you hold their attention? How do you present information in a way that people truly understand?

Dr Clark Quinn, PHD provides learning experiences and design strategies to corporations, higher education institutions, government, and not-for-profit organizations. In this revisited episode of The Visual Lounge, he dives deep into cognitive media and how to create meaningful learning experiences.

He also talks about how to transpose your knowledge into the media you make, and why creating video for video’s sake rarely achieves the best outcomes.

Join us (or rejoin us) for a greater understanding of how to integrate thinking and learning with technology to improve organizational execution, innovation and, of course, performance.

Learning points from the episode include:

1. 00:00 - 01:10 Dr Quinn’s perspective on cognitive science
2. 01:10 - 03:09 Matt’s intro
3. 03:09 - 04:33 When and when not to use video for the best outcomes
4. 04:33 - 06:19 Making media choices that communicate your story in the best compelling way
5. 06:19 - 11:04 Understanding and applying dynamic and static cognitive properties
6. 11:04 - 16:08 Improving learning outcomes by giving context and examples
7. 16:08 - 20:57 Should you use video templates that can be repurposed?
8. 20:57 - 25:11 Other things to know and consider about cognitive properties
9. 25:11 - 28:55 How to iterate what you’ve created effectively
10. 28:55 - 33:16 Speed round questions
11. 33:16 - 36:52 Outro

Important links and mentions:

1. Check out Dr Clark Quinn’s website: https://www.quinnovation.com
2. Follow Clark’s blog: https://blog.learnlets.com
3. Connect with Clark on LinkedIn: https://www.linkedin.com/in/quinnovator/

In this episode, host Matt Pierce sits down with Gabrielle Dolan, global business storytelling expert and author of eight books, to unpack why storytelling is one of the most underused skills in any professional's toolkit and what to do about it.

Gabrielle shares why personal stories outperform facts and data every time, how to overcome the fear of being "too vulnerable" at work, and the simple rules that separate a forgettable story from one people retell for years.

She also offers practical tips on how to start and end a story well, why authenticity is non-negotiable, and how even a short, imperfect attempt is always better than no story at all.

Learning points from the episode include:

1. 00:00 – 01:58 Intro
2. 01:58 – 04:13 Gabrielle’s origin story
3. 04:13 – 06:55 What is the essence of a good story?
4. 06:55 – 08:43 An example of storytelling in action
5. 08:43 – 11:10 Using stories to help people understand, remember and retell
6. 11:10 – 14:35 How to use visuals in storytelling
7. 14:35 – 18:27 Why vulnerability is scary, but worth it
8. 18:27 – 20:16 The power of sharing stories around values in business
9. 20:16 – 23:11 Why you should share stories about mistakes
10. 23:11 – 26:41 Tips for telling stories well
11. 26:41 – 30:40 Speed round questions
12. 30:40 – 32:48 Matt’s final take and outro

Important links and mentions:

1. Connect with Gabrielle Dolan on LinkedIn: https://www.linkedin.com/in/gabrielledolan/
2. Follow Gabrielle on Instagram: https://www.instagram.com/gabrielledolan.1/
3. Subscribe to Gabrielle on YouTube: https://www.youtube.com/@KeepingItRealwithJacandRal
4. Check out Gabrielle’s website: https://gabrielledolan.com/

In this episode, host Matt Pierce shares his tips for writing training video scripts that keep viewers engaged. Drawing on years of scriptwriting experience, Matt breaks down the fundamentals of writing a strong hook to building an outline that reinforces the value and learning goals from start to finish.

Matt touches on when and how to use AI while writing training video scripts. He explains how AI can help check your structure and flow, spot missing information, remove redundancy, or get you past the first blank page.

You’ll also learn two key principles for writing and recording better training videos, how to edit your work, and the importance of creating human-centred content, even if you do use AI tools to speed up your workflow.

Learning points from the episode include:

1. 00:00 – 01:34 Intro
2. 01:34 – 01:54 Using AI for writing scripts
3. 01:54 – 06:22 How to write compelling hooks for videos
4. 06:22 – 08:16 Creating a strong structure and flow
5. 08:16 – 09:01 Using AI prompts in your scripting process
6. 09:01 – 11:18 Why your videos need to be easy to follow
7. 11:18 – 13:00 Adding your outcomes to your video script
8. 13:00 – 13:44 Why it’s important to always double-check your instructions
9. 13:44 – 15:44 What’s in it for your audience and reinforcing value
10. 15:44 – 17:29 Using specific phrases for signaling
11. 17:29 – 18:20 Using the personalization principle
12. 18:20 – 19:25 Using the “Hey Mom” principle
13. 19:25 – 20:32 Checking your script for redundancy and jargon
14. 20:32 – 21:57 Be ruthless with your editing
15. 21:57 – 23:12 Adding your call-to-action
16. 23:12 – 24:36 Bringing humanity into your scripts
17. 24:36 – 25:22 Matt’s final take
18. 25:22 – 26:07 Outro

Important links and mentions:

1. Learn more about the Human Framework for AI training videos: https://www.techsmith.com/blog/human-framework-for-ai-training-videos/

In this episode, we revisit a conversation with Peter Hopwood, a speaking coach who works with presenters, sales teams, founders, and TEDx presenters on how to be more confident and credible on screen. Peter shares what helps people connect through a camera, especially when the usual in-person cues aren’t there.

The conversation covers why curiosity is key to building trust, how voice and small physical movements influence engagement, and why many people misread audience reactions in virtual settings.

Peter also shares practical advice on eye contact, standing versus sitting, recording yourself to improve, and avoiding common distractions that can undermine your credibility without you even noticing.

Learning points from the episode include:

1. 00:00 - 01:29 Intro
2. 01:29 - 04:22 Peter’s roots in the industry
3. 04:22 - 09:23 Defining success on camera
4. 09:23 - 13:50 Peter’s one tip for being on camera
5. 13:50 -18:25 Why is trust so important on video?
6. 18:25 - 23:43 Defining the role of visual aids
7. 23:43 - 27:07 Things Peter has seen that can break trust and why setting matters
8. 27:06 - 27:51 How to connect with Peter
9. 27:51 - 29:02 Peter's final take
10. 29:02 - 29:38 Outro

Important links and mentions:

1. Check out Peter’s website: http://www.peter-hopwood.com/
2. Connect with Peter on LinkedIn: https://www.linkedin.com/in/peterhopwoodpublicspeaking
3. Follow Peter on Twitter: https://twitter.com/HopwoodMedia
4. Follow Peter on Instagram: https://www.instagram.com/peterhopwood/
5. Listen to Peter’s first appearance on The Visual Lounge: https://the-visual-lounge.captivate.fm/episode/how-to-break-your-viewers-trust

In part two of this research series on The Visual Lounge, host Matt Pierce is joined again by TechSmith Senior Market Researcher Stephanie Warnoff to discuss the latest findings from TechSmith's research on AI avatars in instructional video.

Building on episode 275 about AI voices, this conversation explores how different on-screen presenter styles affect viewer perception and information retention.

The study compares multiple formats, including human presenters, AI avatars, and alternative visual approaches. You’ll learn about common misconceptions teams have about avatars, why viewer reactions often differ from stated preferences, and where avatars may help or hurt depending on context.

Learning points from the episode include:

1. 00:00 – 01:40 Intro
2. 01:40 – 03:45 What surprised Stephanie most in her findings on AI avatars
3. 03:45 – 05:20 The five video snippets used during the study
4. 05:20 – 08:27 How are perspectives around AI changing?
5. 08:27 – 11:25 When to use avatars, and when not to use avatars
6. 11:25 – 13:35 The impact of avatars on learning
7. 13:35 – 15:17 Stephanie’s advice on implementing AI avatars into work
8. 15:17 – 17:03 Stephanie's tips to people who are reluctant to use AI avatars
9. 17:03 – 18:29 Questions that Stephanie would like to answer in future research
10. 18:29 – 19:42 Matt's take on the research
11. 19:42 – 21:14 Stephanie's advice for people interested and how to get involved with TechSmith research
12. 21:14 – 21:59 Stephanie's final take
13. 21:59 Outro

Important links and mentions:

1. Connect with Stephanie: research@techsmith.com
2. Learn more about the study in this blog post: https://www.techsmith.com/blog/ai-voices-avatars-in-training-videos/
3. Check out part one of this research series, episode 275, on AI voices: https://the-visual-lounge.captivate.fm/episode/275-ai-voices-impact-on-learning/

In this episode, Matt sits down with Stephanie Warnoff, Senior Market Researcher at TechSmith, to walk through new research that looks at how audio quality and AI narration influence learning outcomes, perceived professionalism, and retention in instructional video.

The study, conducted by TechSmith, was built around a simple experiment. Participants watched the same 45-second how-to video, with the visuals kept the same each time. The only variable was the audio. Viewers heard one of four versions: high-quality human narration, low-quality human narration, high-quality AI narration, and low-quality AI narration. What the team found was...surprising.

Throughout the conversation, Matt and Stephanie explore what the results mean for teams creating training and instructional content, especially as AI tools become easier to access.

This episode is part 1 of a two-part research series. Stay tuned for episode 2, where Matt and Stephanie take a closer look at the second half of the study, focusing on AI avatars, and how different avatar styles compare with human presenters in real learning contexts.

Learning points from the episode include:

1. 00:00 - 01:19 Intro
2. 01:19 - 02:53 Stephanie's background
3. 02:53 - 04:59 TechSmith’s research on AI voices
4. 04:59 - 06:14 The four audio versions used during the study and how the experiment was structured
5. 06:14 - 07:47 What surprised Stephanie about the AI voices
6. 07:47 - 10:58 Is there a need for disclosure with AI?
7. 10:58 - 15:37 Signals for high quality voices
8. 15:37 - 18:04 Why poor audio quality performed better than high audio quality
9. 18:04 - 20:34 Other considerations for effectiveness of learning through AI
10. 20:34 - 23:08 Future research
11. 23:08 - 26:22 Closing thoughts
12. 26:22 - 27:01 Stephanie's final take
13. 27:01 - 28:00 Outro

Important links and mentions:

1. Connect with Stephanie: research@techsmith.com
2. Learn more about the study in this blog post: https://www.techsmith.com/blog/ai-voices-avatars-in-training-videos/

In this episode, host Matt Pierce explores what subject matter experts actually need from instructional designers (IDs) to do their best work. Drawing from his experience on both sides of the dynamic, Matt breaks down seven key principles for building a strong SME-ID partnership that leads to better learning outcomes.

From being specific with requests and setting clear boundaries, to giving early feedback and closing the loop on how information gets used, Matt offers practical guidance for creating a smoother, more productive working relationship.

Matt also explores how video can strengthen communication between SMEs and IDs, whether that's recording verbal feedback, providing quick status updates, or simply adding a personal touch that helps you stand out in a busy SME's inbox.

Learning points from the episode include:

1. 00:00 - 01:26 Introduction and the SME-ID dynamic
2. 01:26 - 03:25 Respecting SME time and being specific with requests
3. 03:25 - 05:57 Setting clear guardrails and context before asking for content
4. 05:57 - 08:11 Helping SMEs remember what it's like to be a beginner
5. 08:11 - 09:57 The importance of early, actionable feedback
6. 09:57 - 12:18 Pushing back when expertise doesn't serve the learner
7. 12:18 - 14:06 Giving SMEs something to react to rather than starting from nothing
8. 14:06 - 18:22 Closing the loop and using video to strengthen communication
9. 18:22 - 21:01 Matt’s final take and outro

Important links and mentions:

1. Camtasia: https://www.techsmith.com/camtasia/
2. Snagit: https://www.techsmith.com/snagit/
3. Audiate: https://www.techsmith.com/camtasia/audiate/

In this revisited episode of The Visual Lounge (originally Episode 168), Matt sits down with Jake Gittleson, who leads McKinsey’s Learning Research and Innovation Lab. Jake shares why storytelling is one of the most effective tools L&D teams have for supporting change inside organisations.

Instead of trying to persuade people in one big moment, Jake explains why change stories should be shared over time, through small experiments, human insights, and incremental updates that meet people where they are.

He also breaks down practical ways to gather stories through interviews, outline your narrative, and use video and audio to create connection, without needing expensive gear or a polished production setup.

Learning points from the episode include:

1. 00:00 - 01:21 Introduction
2. 01:21 - 02:03 Jake’s background
3. 02:03 - 04:14 How Jake started using audio and video
4. 04:14 - 07:01 What does a successful change look like
5. 07:01 - 08:45 Creativity as a tip for using video at work
6. 08.45 - 11:55 Jake’s role and expertise in change and innovation
7. 11:55 - 15:11 Why human connection matters in change
8. 15:11 - 18:13 Operationalizing storytelling without big budgets
9. 18:13 - 21:13 Building the right stories
10. 21:13 - 27:10 Visual approaches to telling stories
11. 27:10 - 30:21 Capturing real voices
12. 30:21 - 39:51 Speed round
13. 39:51 - 40:46 Jake’s final take
14. 40:46 Outro

Important links and mentions:

1. Connect with Jake on LinkedIn: https://www.linkedin.com/in/jake-gittleson/
2. Check out The Learning Geeks podcast: https://www.learninggeekspod.com/
3. Listen to Jake’s first appearance on The Visual Lounge in episode 168: https://player.captivate.fm/episode/ee9c311f-7f51-4a6c-a749-c2d7090a1274

In this special episode of The Visual Lounge, Matt is joined by some TechSmith team members (or TechSmithies!) who share their favourite tips, shortcuts, and features in Snagit and Camtasia. These are real workflows used every day to support creators, teams, and organizations.

From speeding up video editing with simple keyboard shortcuts, to collaborating without meetings, to building consistency across projects, this episode is packed with practical insider tips from our TechSmithies that you can start using right away.

It’s also a moment to say thank you to The Visual Lounge community for tuning in, sharing feedback, and being part of the conversation throughout the year.

Learning points from the episode include:

1. 00:00 - 00:39 Intro
2. 00:39 - 01:31 Matt’s most used features in Camtasia
3. 01:31 - 02:55 A look back on a great year
4. 02:55 - 03:20 Happy Holidays from Cameron, Senior Customer Care Specialist at TechSmith
5. 03:20 - 05:41 Collaboration workflow in Camtasia Online
6. 05:41 - 08:20 How presets in SnagIt make your life easier
7. 08:20 - 08:48 Capturing text directly with Snagit
8. 08:48 - 10:51 Using placeholders in Camtasia
9. 10:51 Looking forward to the year ahead

Important links and mentions:

1. Explore TechSmith: https://www.techsmith.com/
2. Learn more about Snagit: https://www.techsmith.com/snagit/
3. Learn more about Camtasia: https://www.techsmith.com/camtasia/
4. Explore Camtasia AI: https://camtasia.ai/

In this episode, Matt speaks with Josh Cavalier, an AI and L&D expert with more than two decades of experience helping organizations modernize the way they design learning. Josh is also the author of Applying AI in Learning and Development, a practical guide for teams looking to build confidence, capability and structure around AI-powered work.

Josh shares real-world insights on handling rapid change inside organizations, understanding how AI affects creative and instructional output, and building the skills to keep up. He explores how the role of L&D is shifting, why integrity matters more than ever, and what it looks like to create a personal AI training plan for 2026.

You'll also hear how to identify your 'sources of truth' so you can keep up with changes in your industry and in AI without getting overwhelmed, plus why having access to multiple AI models can dramatically improve the quality of your work.

Learning points from the episode include:

• 00:55 – 02:17 Introduction to Josh’s book
• 02:17 – 05:37 How do we apply AI to the jobs that we do?
• 05:37 – 08:13 How do we keep up and use AI in the day-to-day?
• 08:13 – 13:41 Why adaptability is paramount with AI
• 13:41 – 17:49 How AI has raised the bar in work
• 17:49 – 19:39 AI as an enabler for creativity
• 19:39 – 25:08 Maintaining your integrity
• 25:08 – 28:48 Avatars vs humans in video
• 28:48 – 30:30 The HUMAN framework
• 30:30 – 34:25 Faster? Or faster and better?
• 34:25 – 37:08 Josh’s final take

Important links and mentions:

• Find Josh’s book on Amazon: https://www.amazon.com/Applying-Learning-Development-Platforms-Performance
• Visit Josh’s website: https://www.joshcavalier.com/
• Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcavalier/
• Learn more about The HUMAN framework: https://www.techsmith.com/blog/human-framework-for-ai-training-videos/

In this episode, we’re revisiting a conversation with Patti Shank, an internationally recognized learning designer, researcher, and author who has spent years studying how people really take in information. Patti knows that effective learning isn’t about the video itself, it’s about how the viewer processes it. 

She unpacks the hidden reasons instructional videos fall short, why cognitive overload is more common than we think, and how simple design choices can make or break viewer understanding. 

You’ll hear Patti explain the critical role of learner control, the pitfalls of combining text, visuals, and narration, and why background music (even the relaxed kind) can silently derail understanding. Plus, she shares practical ways to design video, so it supports effective thinking, processing, and learning. 

Learning points from the episode include:  

• 00:00 - 01:12 Introduction 
• 01:12 - 01:59 The difference between reading and listening 
• 01:59 - 02:57 The importance of learner control 
• 02:57 - 04:28 Why background music usually hurts learning 
• 04:28 - 05:07 Why video is powerful when designed well 
• 05:07 - Outro 

Important links and mentions: 

• Connect with Patti on LinkedIn: https://www.linkedin.com/in/pattishank  
• Check out Patti’s website: https://www.pattishank.com/  
• Listen to Patti’s first appearance on The Visual Lounge in episode 155: https://the-visual-lounge.captivate.fm/episode/research-learning-from-videos  

The explosion of AI video tools has brought incredible capabilities to content creators, but alongside these innovations comes a new challenge: complex pricing models that make it difficult to budget, explain costs to your boss, or know if you're getting sustainable value from your tools.

Joining us in this episode is Daniel Foster, Director of Monetization at TechSmith, who studies the evolution of software pricing and has been closely watching how AI tools are being packaged and priced.

Daniel shares practical advice for evaluating AI tools beyond just their features, looking at the "whole product" including support, documentation, and pricing sustainability. He explains how to navigate credit-based systems, and why bundled solutions might save you both money and headaches.

Learning points from the episode include:

• 00:38 - 01:52 Introduction to Daniel
• 01:52 - 03:06 Daniel's tip for using images and video in work
• 03:06 - 05:05 Why pricing decisions matter as much as features
• 05:05 - 07:51 Current AI pricing models emerging in the market
• 07:51 - 10:56 The complexity of credit-based systems
• 10:56 - 13:47 Alternatives and features to look for in pricing
• 13:47 - 19:54 Evaluating all-in-one vs. specialized tools
• 19:54 - 22:29 Support and documentation considerations
• 22:29 - 23:23 The most popular AI feature: Voice generation
• 23:23 - 27:56 Speed round questions
• 27:56 - 28:53 Daniel's final take
• 28:53 - 30:14 Outro

Important links and mentions:

• Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielfoster/
• Camtasia: https://www.techsmith.com/camtasia/

We’re entering the “watch bait era” where AI-generated short clips may start dominating social media feeds, making it harder to distinguish between AI content, misinformation, and reality.

The technology is improving but still has real limitations. While AI avatars and lip-sync are getting better, we’re still dealing with 8-second clip restrictions, consistency issues (your character might lose their glasses between scenes), and the ongoing challenge of writing effective prompts.

Joining us is Myra Roldan, Founder and Chief AI Officer at UnDesto AI, who’s been working in the AI space for 12 years. She shares practical insights on what AI video can actually do today, why you need authorization before using these tools with company data, and why storyboarding remains essential.

Learning points from the episode include:

• 00:00 - 02:45 Introduction to Myra Roldan
• 02:45 - 03:41 12 years in AI: pushing limits and finding considerations
• 03:41 - 05:18 Current state: better avatars, but still limited
• 05:18 - 06:58 Understanding the "watch bait era"
• 06:58 - 08:52 Corporate AI use: authorization and strategy first
• 08:52 - 10:11 Cheap, fast or good, pick two
• 10:11 - 12:38 Consistency challenges with AI characters
• 12:38 - 16:00 Writing effective short prompts and accepting waste
• 16:00 - 17:05 Generation costs and platform caps
• 17:05 - 18:08 The "drunk intern" analogy
• 18:08 - 20:14 Moving from experimentation to everyday use
• 20:14 - 23:45 Why video editing skills still matter
• 23:45 - 29:12 Speed round questions
• 29:12 - 29:19 Myra's final take
• 29:19 - 31:04 Outro

Important links and mentions:

• Connect with Myra on LinkedIn: https://www.linkedin.com/in/myraroldan/
• Find out more about UnDesto AI: https://intelligence.undesto.ai/
• Watch Hey It’s Myra on YouTube: https://www.youtube.com/@learnwithmyra
• Camtasia: https://www.techsmith.com/camtasia/  

For this episode, we're revisiting a conversation with Leslie Chamberlain, Head of Customer Success at Gibbs Smith Education. Leslie knows that great presentations aren't about perfection, they're about connection.

She shares why infusing your personality into presentations matters more than hitting every bullet point, and reveals the secret to keeping audiences engaged through authentic delivery.

You'll hear Leslie's approach to making presentations "sense-rich," her take on scripting versus speaking naturally, and practical tips for condensing information without losing impact. Plus, she reveals why being authentic beats being polished every time.

Learning points from the episode include:

• 00:00 - 02:49 Introduction
• 02:49 - 05:13 How Leslie became involved in customer success
• 05:13 - 06:49 Making learning presentations successful
• 06:49 - 09:04 Leslie's tip for using videos and images in presentations
• 09:04 - 10:43 Brand vs individual in your presentations
• 10:43 - 16:14 The first steps towards a great presentation
• 16:14 - 19:06 Making your ideas sense-rich
• 19:06 - 24:54 Where people get stuck making presentations
• 24:54 - 26:47 Should you script presentations?
• 26:47 - 31:40 How to condense information and keep things short
• 31:40 - 35:57 Hear Leslie's Speed Round answers
• 35:57 - 36:36 Leslie's final take
• 36:36 Outro

Important links and mentions:

• Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-chamberlain-a3475121/
• Snagit: https://www.techsmith.com/snagit/  

We're seeing a shift where smart L&D teams are borrowing from marketing playbooks, and it's working. The secret isn't creating more content; it's strategically repurposing what you already have.

Joining this episode is Mike Taylor, Learning Consultant at Nationwide and co-author of "Think Like a Marketer, Train Like an L&D Pro."

Mike's been pioneering the campaign approach to learning, and shows us how one webinar recording can become email sequences, infographics, GIFs, and micro-learning moments.

He explains why thinking in campaigns rather than courses changes everything, introduces the SURE model for creating content that sticks, and shows how to overcome the "we don't have time" objection with smart repurposing strategies.

Learning points from the episode include:

• 00:00 - 02:22 Introduction to repurposing and spawning multiple content pieces
• 02:22 - 05:15 Why repurposing isn't more work and how to expand your reach
• 05:15 - 06:56 Think campaigns not courses: the hero content pyramid
• 06:56 - 09:19 Leaving breadcrumb trails across multiple channels
• 09:19 - 11:51 Setting hooks and the SURE model for relevant content
• 11:51 - 12:39 Why content creates feelings whether you know it or not
• 12:39 - 14:23 Turning annual compliance into year-round micro-learning
• 14:23 - 16:37 Using AI and A/B testing data to sell repurposing internally
• 16:37 - 17:58 Finding small experiments to build credibility
• 17:58 - 21:13 Visual repurposing: webinars to GIFs, polls to graphics
• 21:13 - 23:13 Using Camtasia for Microsoft Office tips and animated GIFs
• 23:13 - 25:00 Why even simple content benefits from repurposing
• 25:00 - 26:53 Making subject matter expert content digestible
• 26:53 - 31:15 Outro

Important links and mentions:

• Connect with Mike Taylor on LinkedIn: https://www.linkedin.com/in/miketaylor/
• Find out more about Train Like a Marketer: https://trainlikeamarketer.com/
• Camtasia: https://www.techsmith.com/camtasia/  
• Snagit: https://www.techsmith.com/snagit/
• Audiate: https://www.techsmith.com/camtasia/audiate/

Host Matt Pierce introduces Cognitive Load Theory (CLT), a framework that explains how our brains process information and, more importantly, how we can design learning experiences that work with our cognitive limitations rather than against them.

Matt breaks down the three types of cognitive load: intrinsic (the inherent difficulty of the material), extraneous (unnecessary mental effort caused by poor design), and germane (the beneficial mental effort that leads to real learning).

Throughout the episode, Matt shares practical, actionable strategies that video creators can implement immediately to create videos that teach rather than overwhelm.

Learning points from the episode include:

• 00:00 - 01:00 Introduction to cognitive overload in learning videos
• 01:00 - 02:30 What cognitive load theory is
• 02:30 - 03:45 A closer look at the three types of cognitive load in practice
• 03:45 - 05:17 Managing content difficulty
• 05:17 - 07:00 Timing actions for visual clarity
• 07:00 - 09:46 Removing distractions and simplifying visuals
• 09:46 - 11:00 Simplifying learning for better retention
• 11:00 - 11:50 Promoting deeper understanding in videos
• 11:50 - 13:10 Practical application and resources for creating effective training videos
• 13:10 - 13:30 Outro

Important links and mentions:

• Learn more about Dr Richard Mayer’s principles for multimedia learning: https://www.digitallearninginstitute.com/blog/mayers-principles-multimedia-learning
• Find more resources from Jonathan Halls: https://jonathanhalls.com/

In this episode of The Visual Lounge, host Matt Pierce explores how creators, educators, and businesses can borrow the best parts of short-form video to make any kind of video more effective. Matt unpacks why lo-fi, authentic content often outperforms polished production, how to apply short-form storytelling techniques to training and learning videos, and what it means to create “content like short-form” rather than “for short-form.”

He also shares practical insights on hooks, energy, experimentation, and repurposing, plus how AI tools are helping teams create faster without losing their human touch.

Learning points from the episode include:

• 00:00 – 02:14 The rise and impact of lo-fi, authentic short-form video
• 02:14 – 03:08 Why short-form video matters for all creators 
• 03:08 – 05:05 Make content like short-form, not for short-form
• 05:05 – 07:01 How to make any topic engaging
• 07:01 – 07:27 Keep things moving to keep viewers engaged 
• 07:27 – 08:20 Why energy makes your videos more engaging
• 08:20 – 09:13 Experiment often and use feedback to improve
• 09:13 – 12:31 Hook your audience early with curiosity and story
• 12:31 – 16:04 Batch produce and repurpose your videos  
• 16:04 – 16:59 How AI can help you create and edit faster
• 16:59 – 18:23 Choose the right video length for your audience
• 18:23 – 18:48 Keep learning from short-form creators as trends evolve  
• 18:48 – 20:17 Lo-fi and authentic content builds real connection 
• 20:17 – 21:27 Outro 

Important links and mentions:

• TechSmith Unlocked: https://discover.techsmith.com/techsmith-unlocked-2025/   
• Camtasia: https://www.techsmith.com/camtasia/  

For this episode, we're revisiting a fantastic conversation with Doug Brunner, Customer Education Manager at TechSmith. Doug knows firsthand what makes instructional content work (and what makes viewers click away). He shares why leading with the 'how' beats starting with the 'why,' and reveals the secret to keeping audiences engaged from the first second.

You'll hear Doug's biggest pet peeves about instructional videos, his take on the webinar vs. video debate, and some insider tips on using Camtasia and Snagit features that can transform your content.

Learning points from the episode include:

• 00:00 - 05:06 Introduction
• 05:06 - 10:01 Maximizing impact and the power of saying "no" to requests
• 10:01 - 14:03 Webinars vs videos: Pros, cons, and when to use each
• 14:03 - 17:31 Why defining your goals first changes everything about your content
• 17:31 - 21:58 Doug's biggest instructional video pet peeve
• 21:58 - 25:15 The truth about attention spans, how long do you really have?
• 25:15 - 31:09 Three go-to features in Camtasia you should be using
• 31:09 - 32:18 Why the viewer is the hero of your story, not the cursor
• 32:18 - 37:30 Doug's three go-to tools in Snagit for better visuals
• 37:30 - 42:32 Opinions on human avatars and generated voices in educational content
• 42:32 - 43:34 How to determine the perfect video length
• 43:34 - 46:36 What really counts as "bad video" and "bad audio"
• 46:36 - 48:06 Using rounded corners in Snagit and Camtasia
• 48:06 - 49:05 Outro and final thoughts

Important links and mentions:

• Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-brunner-b193abb
• Explore our Tutorials and Training: www.techsmith.com/learn
• Check out our Webinars: www.techsmith.com/webinars
• Camtasia: https://www.techsmith.com/camtasia/  
• Snagit: https://www.techsmith.com/snagit/

Host Matt Pierce introduces TechSmith’s HUMAN Framework, a practical approach to keeping the human element at the center of AI-assisted content creation.  

We hear why your expertise and lived experience gives you access to nuance that AI can’t replicate, how authenticity has become currency in content creation, and why treating AI as a thought partner rather than a replacement leads to better outcomes.  

Matt also shares TechSmith’s philosophy on AI integration, including their approach to control and customization in tools like Camtasia AI. While AI is the worst it's ever going to be (meaning it will only get better), the choices we make now about how we use it will determine whether we're creating valuable content or just more noise. 

Learning points from the episode include: 

• 00:00 - 02:01 What AI slop is and why being able to identify it is crucial 
• 02:01 - 02:28 TechSmith Unlocked event announcement  
• 02:28 - 03:23 Introducing the HUMAN Framework acronym  
• 03:23 - 04:40 H - Harness your expertise 
• 04:40 - 05:38 How humans have access to nuance through lived experiences 
• 05:38 - 07:47 U - Understand your audience.  
• 07:47 - 09:00 M - Make it authentic, not artificial  
• 09:00 - 10:31 A - Aim for better, not just faster  
• 10:31 - 11:52 N - Never skip reviews  
• 11:52 - 12:30 How to use the framework as your guide 
• 12:30 - 13:00 Why you need to choose tools that keep you in control of the output 
• 13:00 - 13:28 The importance of ethical AI partnerships  
• 13:28 - 15:40 Control and customization in Camtasia AI  
• 15:40 - 16:30 AI as an augmentation tool 
• 16:30 - 17:17 Outro  

 Important links and mentions: 

• TechSmith Unlocked: https://discover.techsmith.com/techsmith-unlocked-2025/   
• Camtasia: https://www.techsmith.com/camtasia/  

We're living through a moment where AI video generation has gone from science fiction to "just about usable" reality. The technology is still rough around the edges (and yes, you might find yourself shouting at your computer.) But we're witnessing the evolution of something new. 

Joining us in this episode is Ellis Pratt, Director at Cherryleaf, a UK-based technical writing and training services company, and host of the Cherryleaf Podcast. He’s been actively testing Google's VEO 3 and figuring out how to make AI-generated video actually work for real-world business applications. 

He talks us through his creative process of combining VEO 3 with tools like Camtasia and Audiate and gives us an honest look at what it's really like to work with this technology.  

Learning points from the episode include: 

• 00:00 - 02:27 Introduction to  Ellis Pratt 
• 02:27 - 03:09 Ellis’ favorite exhibit at the British Museum 
• 03:09 - 04:13 Ellis’ biggest tip for using images and videos in their work
• 04:13 - 05:49 How technical writing is changing with video content  
• 05:49 - 08:48 Why Ellis started exploring AI-generated videos 
• 08:48 - 12:24 Why VEO 3 beats other AI video tools 
• 12:24 - 16:18 The process from prompts to final video 
• 16:18 - 18:02 How Camtasia solves VEO 3’s limitations  
• 18:02 - 23:02 The French New Wave Video example 
• 23:02 - 25:09 Ellis’ advice for starting out with AI video 
• 25:09 - 29:34 The e-learning video example  
• 29:34 - 31:08 Final advice for working with VEO 3 
• 31:08 - 35:42 Speed round questions  
• 35:42 - 36:54 Ellis’ final take on AI video 
• 36:54 - 37:57 Outro 

Important links and mentions: 

• Connect with Ellis Pratt on LinkedIn: https://www.linkedin.com/in/ellispratt  
• Find out more about Cherryleaf on the website: https://www.cherryleaf.com 
• Watch the Cherryleaf Podcast on YouTube: https://www.youtube.com/@cherryleafltd 

So what’s the key to great customer education?

For this episode, we look back at an older conversation we had with Greg Mead. Back then, he was Senior Instructional Designer at ClickUp, so we talked about ClickUp’s approach to instructional videos and the power of GIFs in learning design. Since the episode first went out, Greg has moved on to become a Learning Experience Designer at FloQast.

You’ll hear a bit about Greg’s background in video, how ClickUp experimented with different learning mediums, his advice for making engaging videos, and the best times to use GIFs.

Learning points from the episode include:

• 00:00 - 01:30 One tip for improving how you use GIFs or short videos
• 01:30 - 03:33 GIF vs video: How to decide what media to use
• 03:33 - 05:09 Why should we lean into visual mediums?
• 05:09 - 07:30 The tipping point that took Greg from written instructions to video
• 07:30 - 09:21 Continuous improvement in video
• 09:21 - 11:50 How to make sure the videos are engaging and helpful
• 11:50 - 15:05 How GIFs help to communicate advanced concepts
• 15:05 - 16:53 Greg’s background as a video creator
• 16:53 - 21:57 Speed round questions
• 21:57 - 26:04 How to connect with Greg
• 26:04 - 26:50 Greg’s final take

Important links and mentions:

• Connect with Greg on LinkedIn: https://www.linkedin.com/in/gdmead
• Follow Greg on X: https://x.com/gdmead
• Follow Greg on Instagram: https://www.instagram.com/gregmead20/
• Subscribe to Greg’s YouTube: https://www.youtube.com/@gdmead

There have been rumblings in the L&D world that roles are gradually going to be replaced by AI. While we don’t predict an L&D apocalypse coming our way, maybe it’s time to start thinking differently about the role of L&D in broader business terms. 

Joining this episode is Tracie Cantu, Chief Learning Strategist at her company, Your CLO, and a Training Advisory Board Member at TechSmith. Tracie comes on the show with two decades of experience leading L&D transformation at organizations like Meta, Atlassian, and Whole Foods Market.

Tracie shares a bold vision for the future of L&D – we need to start thinking like business partners, not just L&D. She explains what she’d like to see more and less of in L&D, why we need a service catalog, and why the intake stage is the most important step in a consultation.

Learning points from the episode include:

• 00:00 – 01:52 Introduction to Tracie
• 01:52 – 02:47 Tracie’s biggest tip for using images and video
• 02:47 – 07:23 How Tracie would rebuild L&D from scratch as a team of business partners
• 07:23 – 12:13 How smaller L&D teams can do more with less
• 12:13 – 18:28 The most repeatable tasks you can do to scale your impact
• 18:28 – 23:23 Skills all L&D professionals should start focusing on
• 23:23 – 24:54 Tracie’s challenge for L&D people
• 24:54 – 28:31 Speed round questions
• 28:31 - 29:57 How to connect with Tracie and Your CLO
• 29:57 - 31:00Tracie’s final take
• 31:00 - 31:57 Outro

Important links and mentions:

• Connect with Tracie on LinkedIn: https://www.linkedin.com/in/traciemcantu/
• Your CLO website: https://www.yourclo.net/

But luckily, we have Andy Crestodina, Co-Founder and CMO of Orbit Media Studios, on the show to share his current strategies on how to make your visuals truly effective.  

Andy explains some of the top content mistakes he sees people make, how to use visuals to better deliver your message, and the number one thing you should never do with your website’s videos. We also hear his take on using AI as a “thought partner” to enhance your work by testing ideas, finding content gaps, and acting as your target audience, so you can talk to them whenever you need their perspective. 

Learning points from the episode include:

• 00:00 – 02:10 Introduction to Andy
• 02:10 – 03:39 Andy’s biggest tip for using images or video
• 03:39 – 05:50 How AI has changed how we use the internet and video
• 05:50 – 07:37 Why you need to develop an elevator pitch for AI
• 07:37 – 09:26 One mistake to avoid when using videos on your website
• 09:26 – 12:18 Why you need to pretend to be your audience every week
• 12:18 – 14:35 How to get better results with AI
• 14:35 – 18:15 How Andy’s use of images and video has evolved
• 18:15 – 20:30 The secret to continuous improvement when recording videos
• 20:30 – 24:23 Why authentic is better than perfect
• 24:23 – 25:10 Why Andy uses AI to improve quality rather than boost speed and efficiency
• 25:10 – 29:12 Speed round questions
• 29:12 – 29:55 How to connect with Andy and Orbit Media
• 29:55 – 31:17 Andy’s final take
• 31:17 – 32:14 Outro 

Important links and mentions:

• Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
• Follow Andy on Instagram: https://www.instagram.com/crestodina/
• Follow Andy on X: https://x.com/crestodina
• Orbit Media Studios: https://www.orbitmedia.com/
• Orbit Media Studios on YouTube: https://www.youtube.com/Orbitmedia

We revisit a great past episode with Diane Elkins, instructional design pro and owner of Artisan Learning. There’s so much solid advice in this episode on what works, what to avoid, and how visuals impact the learning experience (probably more than you think).

Diane explains how bad visuals inhibit learning, why simpler is often better, and why “slides” are due a name change. Plus, she gets on her soapbox to explain the real goal of e-learning. We also look at some examples of pretty, plain, and hideous slides to compare, based on a real experiment Diane used to test out visual design. 

One thing to note: We do share some visuals in this episode of good and bad design choices, so for the full experience, we recommend checking out the episode on YouTube.

Learning points from the episode include:

• 00:00 – 02:44 Introduction to Diane and her work
• 02:44 – 04:57 The role in visuals in e-learning
• 04:57 - 07:33 Best practices for visuals and what to avoid
• 07:33 – 11:11 Mindset shifts to avoid over-the-top visuals
• 11:11 – 13:20 Why visuals are even more important in e-learning scenarios
• 13:20 – 16:25 How to decide what information to put on a slide
• 16:25 – 21:53 Diane’s pretty, plain, and hideous visual design experiment
• 21:53 – 25:00 Why simple is often better for learning
• 25:00 – 29:34 Why “is it helpful?” is the most important question to ask
• 29:34 – 31:31 Why visual aids should always be in service of the audience
• 31:31 – 38:42 An example of whether we should decorate or illustrate with visuals
• 38:42 – 46:18 Can we fix it? Diane’s advice to bad design examples
• 46:18 – 49:49 Speed round questions
• 49:49 – 51:40 Outro

Important links and mentions:

• Visit e-Learning Uncovered: www.elearninguncovered.com
• Visit Artisan Learning: www.artisanelearning.com
• Connect with Diane on LinkedIn: https://www.linkedin.com/in/dpelkins/

Dr. Karl Kapp introduces us to action-based learning in this episode – his go-to tactic for making learning more engaging, useful, and practical. Karl is a Professor of Instructional Technology at Bloomsburg University and the author of multiple books, including Action-First Learning and Learning in 3D.

He explains what action-based learning really looks like and why front-loading learners with bags of information is the wrong approach. His method is to throw learners into realistic scenarios and activities that break down the barrier of failure-avoidance.

Karl also talks about the missing piece of most training sessions: reflection. He shares what good reflection activities look like and why it needs to be an ongoing process to get that new knowledge to stick.

Learning points from the episode include:

• 00:00 - 01:19 Introduction to Karl
• 01:19 – 03:30 Karl’s number one tip for using images or video in learning
• 03:30 – 05:35 What is action first learning? How it ties to psychology 
• 05:35 – 09:15 How to avoid the feeling of failing in adult learning
• 09:15 – 13:02 The ideal time for action-based learning
• 13:02 – 17:57 Why reflection is essential to turn learning into action
• 17:57 – 20:43 When to schedule reflection after a learning session
• 20:43 – 25:34 How images and video add visual cues that support learning
• 25:34 – 28:08 Speed round questions
• 28:08 – 29:46 How to connect and learn more from Karl
• 29:46 – 30:46 Karl’s final take
• 30:46 – 31:38 Outro

Important links and mentions:

• Connect with Karl on LinkedIn: https://www.linkedin.com/in/karlkapp/
• Subscribe to L&D Easter Eggs LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6599686641453977600
• Subscribe to Karl’s YouTube channel: https://www.youtube.com/@ProfKapp01
• Discover the Power of Coloring and Comics in Adult Learning! https://www.youtube.com/watch?v=J4mP7RFgoTc
• Action-First Learning Video Playlist from Karl’s channel: https://www.youtube.com/playlist?list=PLVi60d2W1s2bE8RKKRdOe4vViSITluUX8
• Curriculum for Getting Started with Action-First Learning https://www.linkedin.com/pulse/curriculum-getting-started-action-first-learning-karl-kapp-bq6pe/?trackingId=TPK40f%2BVTzmP6VL2fvMwlQ%3D%3D
• New Kind of Super Hero Movie-A New Kind of Training? https://www.linkedin.com/pulse/new-kind-super-hero-movie-a-training-karl-kapp-auh6e/?trackingId=Sg17J0QWSz%2BoaWIfOAc7aQ%3D%3D

Dr. Dustin York, who's worked with everyone from the Obama campaign to Nike, breaks down the science behind personal branding and shares actionable tips you can start using today. Today he’s a Professor at Maryville University of St. Louis and a professional speaker for his business Dr. York Training where he shares advice on how to communicate more effectively.

He talks about the power of body language, consistent visual style, and how to build trust with your audience. Dustin also reveals some of his strategies for balancing consistency with trying new things, and how you can use the content creation pros of any industry for inspiration.

Whether you're starting a YouTube channel, creating instructional content, or just want to show up more confidently in meetings, this episode is a must-listen for personal branding tips.  

Learning points from the episode include:

• 00:00 - 01:58 An introduction to Dustin
• 01:58 – 04:07 Dustin’s top tip for using images or video
• 04:07 – 08:30 Identifying characteristics you want to emulate for your brand
• 08:30 – 11:58 How individuals can nail their own visual brand
• 11:58 – 14:03 How much attention should you pay to color? 
• 14:03 – 17:23 Dustin’s advice for interacting with a camera and why AI won’t replace the need for human connection
• 17:23 – 20:15 Dustin’s 3 quick tips for improving your visual and personal branding
• 20:15 – 21:34 Dustin picks one image that represents him best
• 21:34 – 22:11 Connect with Dustin to learn more
• 22:11 – 23:15 Dustin’s final take
• 23:15 – 23:33 Outro

Important links and mentions:

• Visit Dustin’s website: https://www.drdustinyork.com/
• Connect with Dustin on LinkedIn: https://www.linkedin.com/in/dryork/

For this episode, we’re at the U.S. Distance Learning Association’s (USDLA) latest conference, to talk with Dr. Joe Sallustio, veteran higher ed expert and Co-Founder and Host of The EdUp Experience podcast. We chat about how learning has fundamentally changed and why it may be time for higher education to wise up to the trend of video-based learning.  

After all, YouTube, TikTok, and Reddit are the go-to places for millions of people to get answers or to learn new skills. So if you pour hours and hours into learning a topic, shouldn’t that count for something?

Joe explains how ‘Credit for Prior Learning’ (CPL) could help to bridge the gap between how people actually learn today and higher education by awarding credits for lived experience and skills. Joe also shares his advice for anyone new to making videos, and explains how AI can knock down the barriers to entry if you’re ready to start making training videos.

Learning points from the episode include:

• 00:00 – 02:13 Introduction to Joe and his background in higher ed
• 02:13 – Joe’s biggest tip for using images and video in learning content
• 03:05 – 04:55 How teachers can start to use images and videos as part of training
• 04:55 – 06:30 How new video creators can get past the barriers to entry
• 06:30 – 07:47 How to create viewer-friendly content based around their expectations
• 07:47 – 08:16 Why video subject and viewer intention determine the ideal length
• 08:16 – 10:28 How ‘credit for prior learning’ could bridge the gap between traditional education and online learning
• 10:28 -13:03 Should higher ed offer ways to prove knowledge outside the norm?
• 13:03 – 13:15 How to connect with Joe
• 13:15 – 14:08 Joe’s final take
• 14:08 – 14:27 Outro 

Important links and mentions:

• Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesallustio/

We’ve all seen videos that don’t quite click for us (and perhaps made a few of them ourselves). So, in this episode, we look at common instructional video mistakes to avoid to keep your learners watching. It’s an older episode and one of our most popular ones but is still packed with plenty of must-know tips.

Host Matt Pierce sits down with Andrew DeBell (Sr. Learning Solutions Strategist at Atlassian), Cara North (Founder and Chief Learning Consultant for The Learning Camel), and Chandra Owen (our former Lead Instructional Designer), to hear their biggest tips on pacing, audio, editing, and how to make sure viewers get the most valuable information. And because this is a safe space here, everyone shares their own common mistakes and things they’re still working on. After all, even the pros can make mistakes.

P.S. Matt also reveals news about a brand new free TechSmith tool – Camtasia Online. Listen out for details in the intro or click the link below. 

Learning points from the episode include:

• 00:00 – 04:00 Introduction to Cara, Andrew and Chandra
• 04:00 – 08:23 When do you choose to use video?
• 08:23 – 11:37 One tip for improving how they use video or images in their work
• 11:37 – 12:27 Ad break
• 12:27 – 15:22 The number one thing that ruins a good video
• 15:22 – 21:09 Small mistakes that can make a video hard to watch
• 21:09 – 26:04 The top reasons people stop watching videos
• 26:04 – 30:34 Music at the top/tail end of a video
• 30:34 – 34:07 Using picture in picture in video best practices
• 34:07 – 39:09 The mistakes we’ve made and are still working on
• 39:09 – 43:08 Speed round questions
• 43:08 – 43:58 Best place to connect with Cara, Chandra and Andrew
• 43:58 – 46:08 Final takes
• 46:08 – 47:04 Outro

Important links and mentions:

• Connect with Andrew: https://www.linkedin.com/in/andrewdebell/
• Connect with Cara: https://www.linkedin.com/in/caranorth11/
• Connect with Chandra: https://www.linkedin.com/in/chandraowen/
• Get started with Camtasia online: https://camtasia.techsmith.com/

Host Matt Pierce sits down with David Kelly, former Chairman and CEO of The Learning Guild, to explore how L&D has changed over his career and why the role of an L&D professional needs to go beyond just creating content.

David brings over two decades of learning and performance leadership to this episode, sharing his take on how AI and modern communication tools are transforming the way we learn and share our messages across workplaces.

We talk about the cultural shifts happening in L&D (and workplaces in general) in the age of AI and visual communication, plus how leaders can model those behaviors for their teams. He also breaks down the key skills that L&D people need today, including innate curiosity and the ability to articulate well.

Learning points from the episode include:

• 00:00 – 01:47 Introduction to David
• 01:47 – 03:21 David’s biggest tip for using images or video in learning and development
• 03:21 – 05:42 How to embrace areas of discomfort in modern learning design
• 05:42 – 09:45 Why L&D pros need to move beyond the mindset of just producing content
• 09:45 – 14:10 The must-have skills that L&D people need today
• 14:10 – 16:43 The role of visuals in modern workplaces and L&D
• 16:43 – 20:34 How to get people to embrace using visuals as part of their everyday lives 
• 20:34 – 25:00 What leaders can do to push that culture forward
• 25:00 – 29:50 David’s speed round questions
• 29:50 – 30:41 David’s final take on L&D
• 30:41 – 31:34 Outro

Important links and mentions:

• Connect with David on LinkedIn: https://www.linkedin.com/in/lnddave/

Become an even better visual designer today with these simple, quick tips for improving your approach to creating content. We hear from three visual design and learning strategy experts in part two of our special 250th episode celebration.

Hear how to escape the “curse of knowledge” from Abbey Cooke, Director of Training & Onboarding at Effective School Solutions, why visuals should be the supporting act not the star of the show from Jeff Weaver, Expert in L&D, Training, Culture, and OD, and how to stay organized with your content strategy from Robyn Defelice, Intrapreneur, Author & Presenter, Learning Strategist for her company RADLearning.

Learning points from the episode include:

• 00:00 - 01:32 Introduction
• 01:32 - 03:06 Abbey’s advice for overcoming the “curse of knowledge”
• 03:06 - 05:03 2 tips for being more effective with your learning design
• 05:03 - 09:37 Jeff’s advice on how to use visuals to support the message
• 09:37 - 14:03 Robyn’s process of using templates, batching, and staying on track
• 14:03 - 18:05 Tools that help Robyn stay organized and productive
• 18:05 - 18:24 Outro

Important links and mentions:

• Connect with Abbey on LinkedIn: https://www.linkedin.com/in/abbey-like-the-road/
• Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffreybweaver/
• Connect with Robyn on LinkedIn: https://www.linkedin.com/in/rdefelice/

To celebrate our 250th episode milestone, we bring together friends of The Visual Lounge to ask them this question.  

In part one of this episode, you’ll hear from: 

• Betty Dannewitz, Learning Solutions Architect at Blanchard  
• Jeff Batt, Course Author & Owner at Learning Dojo 
• Destery Hildenbrand, Learning & Development Consultant at Destery1Kenobi 
• Kassy Laborie, Speaker, Author, Virtual Training Pioneer at Kassy LaBorie Consulting 
• Nick Floro, Learning Architect, CEO at SealWorks Interactive Studios 

Each one offers insights into their own processes and fresh and valuable advice. We talk about everything from pushing through creative blocks, using AI to help with storyboarding or writing, gathering feedback from learners, to becoming a repurposing pro. Tune in to hear from experts who are living and breathing the world of video and visual design.

For part two, we’ll be talking to more great people to hear their thoughts and advice on how they approach content creation. Stay tuned for more coming soon!

Learning points from the episode include: 

• 00:00 - 00:46 Introduction 
• 00:46 - 01:30 Jeff Batt shares backstory on his career 
• 01:30 - 02:47 Why you need to be an artisan 
• 02:47 - 04:29 What to do when you feel stuck in a creative rut 
• 04:29 - 08:34 Destery’s advice for staying up to date with the latest tech   
• 08:34 - 09:45 Concrete benefits of using AI  
• 09:45 - 11:08 Why Kassy Laborie sees AI as a handy writing partner 
• 11:08 - 12:33 How using AI helps Kassy achieve her goals 
• 12:33 - 13:36 How AI helps Kassy assess writing  
• 13:36 - 15:59 Nick Floro talks about how easy it is to get feedback these days 
• 15:59 - 17:30 How you can get L&D departments to buy into using new tech  
• 17:30 - 20:22 The trend of AI tool integration in everyday tools  
• 20:22 - 22:10 Betty Dannewitz’s tips for creating extra content  
• 22:10 - 23:16 How repurposing content affects how you build it in the first place  
• 23:16 - 24:08 Outro 

 Important links and mentions: 

• Camtasia: https://www.techsmith.com/camtasia/audiate 
• Betty Dannewitz: https://www.linkedin.com/in/ifyouaskbetty/  
• Betty’s website: https://ifyouaskbetty.com  
• Jeff Batt: https://www.linkedin.com/in/jeffbatt/ 
• Destery Hildenbrand: https://www.linkedin.com/in/desteryhildenbrand/ 
• Kassy Laborie: https://www.linkedin.com/in/kassylaborie/  
• Kassy’s website: https://kassylaborie.com/  
• Nick Floro: https://www.linkedin.com/in/nickfloro/  
• Sealworks Interactive Studios: https://www.sealworks.com/ 

In this throwback episode of The Visual Lounge, host Matt Pierce revisits a conversation with Jonathan Halls, author and head of his own company as a workplace learning and talent development consultant.

Jonathan breaks down the three questions to ask to determine whether video is the right medium to use and his take on why overly polished content isn’t always necessary. We get a little geeky about learning science to explore how learning actually occurs in the viewer’s minds and how this shaped Jonathan’s whole mindset on training content.

Learning points from the episode include:

• 00:00 – 01:08 Why we’re revisiting this episode
• 01:08 – 03:56 Introduction to Jonathan
• 03:56 – 04:52 Jonathan’s quick tips for using video in workplace learning
• 04:52 – 06:04 The mindset shift Jonathan recommends
• 06:04 – 09:24 Three questions to ask to decide on a learning medium
• 09:24 – 14:47 How to provoke learning with video and why “learning” requires context
• 14:47 – 18:06 Where video is most effective in the learning journey
• 18:06 – 22:38 Do learning videos need to be overly polished?
• 22:38 – 29:41 Jonathan gives a quick breakdown on why he wrote his book
• 29:41 – 33:14 Speed round questions
• 33:14 – 34:30 Jonathan’s final take
• 34:30 – 35:55 Outro

Important links and mentions:

• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanhalls

In this episode, Matt Pierce takes us back to 2023 when many of us were still experimenting with AI and had bold predictions about its future. He asked the audience on LinkedIn for predictions, fears, and insights into how people were using AI for video content.

How much has changed since then? Were our predictions right? Matt unpacks some of the top trends people were discussing, including AI for accessibility, dynamic learning, user-generated content, and the ins and outs of video production. A common theme that’s still relevant today is the role of authenticity and the human voice in our content. While AI can do a lot of the grunt work and can help us turn ideas into finished products, the human voice is still king.

Learning points from the episode include:

• 00:00 - 01:53 Introduction to the “State of the Union” of AI today
• 01:53 - 03:45 A look back at the LinkedIn conversation and how things have changed
• 03:45 - 04:42 How tech specifications have changed
• 04:42 - 07:51 AI’s role in enhancing video production
• 07:51 - 08:42 Why automation hasn’t eliminated the need for authentic voices
• 08:42 - 09:25 How future videos might adjust content for dynamic learning
• 09:25 - 10:13 Accessibility enhancements with AI tools
• 10:13 - 11:36 The future of interactive video
• 11:36 - 16:15 The rise of user-generated content in learning
• 16:15 - 17:10 How more digitization will affect learning content
• 17:10 - 23:18 The value of human connection and authenticity
• 23:18 - 26:21 Future tech and platform-specific considerations
• 26:21 - 27:33 Join the conversation
• 27:33 - 27:59 Outro

Important links and mentions:

• Audiate: https://www.techsmith.com/camtasia/audiate/
• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Host Matt Pierce shares his experience as someone used to creating training content, adapting to creating content for a commercial. We hear about the script drafting process, the challenges of balancing feasibility, including budget and resources, with creative ideas, and the different stages of storyboarding.

Naturally, we should always look at tools to help us out in unfamiliar territory. So Matt breaks down how he’s been using AI for tasks like creating casting calls, storyboarding, script analysis and prop identification, plus audio adjustments.

While AI is great at doing some things, Matt’s clear about one thing. It’s not able to (nor should it) do everything. But it's getting genuinely good at lifting specific parts of the video creation process to new heights. Matt also highlights our growing AI toolkit across Camtasia, Screencast, and Audiate to help you achieve what you want to do with your videos faster and more efficiently.

Learning points from the episode include:

• 00:00 - 01:26 Introduction
• 01:26 - 04:07 The process of learning to write scripts for commercial videos
• 04:07 - 07:39 Storyboarding your video – from stick figures to AI-generated characters
• 07:39 - 09:13 Other ways you could use AI in the scripting and storyboarding stage
• 09:13 - 10:19 How AI can improve background noise quality
• 10:19 - 11:18 What’s coming in Camtasia and Audiate that will help you make high-level videos
• 11:18 - 12:29 We’re at a turning point with AI
• 12:29 - 13:52 Matt’s favorite use cases for AI in making videos
• 13:52 - 15:26 Tools to help you create and share videos
• 15:26 - 16:16 Outro

Important links and mentions:

• Camtasia: https://www.techsmith.com/camtasia/
• Audiate: https://www.techsmith.com/camtasia/audiate/
• Screencast: https://www.techsmith.com/screencast.html/

The truth is that training and learning design are complicated. It’s a balancing act between the learners themselves (how they learn, their interests and attention span), the designers (their desire to create engaging content), subject matter experts (who have the knowledge but aren’t always the best teachers), and then the organization, which has its own goals to achieve.

So where does learning design typically fall short? In this episode, we welcome Sara Sorenson, Product Enablement Manager at Muck Rack, and Tim Slade, Founder of The eLearning Designer’s Academy, to explore the top mistakes they see in learning design, how we can get better at creating training, plus some things learners could do to help that information stick.

Learning points from the episode include:

• 00:00 - 02:45 Introduction to Sara and Tim
• 02:45 - 05:50 The biggest thing organizations are getting wrong about learning
• 05:50 - 11:01 How should organizations use subject matter experts?
• 11:01 - 14:29 Why sometimes organizations need processes, not training
• 14:29 - 20:37 What are learners getting wrong
• 20:37 - 25:20 Why learning at work is different to the learning experience in school or college
• 25:20 - 30:07 How can learning designers help learners feel okay about mistakes
• 30:07 - 37:17 What else can we do to help learners achieve the ideal outcome
• 37:17 - 38:13 Outro

Important links and mentions:

• Connect with Sara on LinkedIn: https://www.linkedin.com/in/sarasorensonid/
• Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/
• Visit The eLearning Designer’s Academy: https://elearningacademy.io/
• Subscribe to The eLearning Designer's Academy by Tim Slade: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1

Starting with a clear hook isn’t just for YouTubers looking to make it big. Even if you’re creating instructional videos that people have to watch for their job, you have just a few seconds to grab attention. If you don’t, the video might still play but their concentration will be long gone.

When you put all that effort into creating a video, the last thing you want is for your viewer to click away or leave it playing in the background while they’re thinking about what to have for dinner that night.

The short attention span thing is real. We all have 101 other things on our minds on any given day. So how do you grab attention and keep it? It all starts with a powerful hook.

Host of The Visual Lounge, Matt Pierce, breaks down the power of hooks, including three tactics you can use to make your first few seconds count. You’ll learn about how and when to use hooks and some common mistakes to avoid for your next video.

Learning points from the episode include:

• 00:00 - 00:58 Introduction to video hooks
• 00:58 - 02:03 Why the first five seconds are the most important
• 02:03 - 02:38 The battle for viewer attention
• 02:38 - 03:35 Hook tactic 1: The bold statement
• 03:35 - 04:17 Hook tactic 2: Pain points
• 04:17 - 05:01 Hook tactic 3: Instant wins
• 05:01 - 05:37 Beware of clickbait
• 05:37 - 06:51 Top video introduction mistakes to avoid
• 06:51 - 08:15 Making internal videos people want to watch
• 08:15 - 09:27 Tie your hook to your internal audience
• 09:27 - 10:11 When flashy hooks aren’t needed
• 10:11 - 11:08 Outro

Important links and mentions:

• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

For many, it can be daunting and can even hold us back from trying to make videos in the first place. But if you’re running training or making content, video is no doubt a part of your job.

So how do you look good on camera? It’s a question we hear a lot, so we pulled this 2022 episode from out of the archive, which has some great tips from Diana Howles, the CEO and Co-Owner of Howles Associates.

You’ll hear practical tips on how to feel more confident, look more professional, and connect more authentically without feeling like you're faking it. We talk about how to “clean up” your on-camera image and get your message across more effectively, whether you’re doing live or pre-recorded videos.

Diana is an award-winning speaker, author, and international virtual trainer with 25 years of experience in the learning industry. She has conducted live online training for clients since 2000 and has taught virtual classes in more than a dozen countries. Diana is also the author of the book Next Level Virtual Training.

Learning points from the episode include:

• 00:00 - 03:14 Introduction to Diana
• 03:15 - 04:58 Diana explains the premise of her book, Next Level Virtual Training
• 04:58 - 08:25 What is an on-camera presence and why is it important?
• 08:25 - 12:55 What to do if you’re not comfortable on camera
• 12:55 - 15:11 How to tweak your on-camera presence for live vs. pre-recorded video
• 15:11 - 21:04 Steps to take to get more comfortable on camera
• 21:04 - 23:17 Standing vs. sitting while on camera: which is best?
• 23:17 - 29:30 Common mistakes people make on camera
• 29:30 - 41:04 How to use the B.L.E.A.C.H method to clean up your on-camera presence
• 41:04 - 43:18 Where to find more tips from Diana
• 43:18 - 49:07 Diana’s speed round
• 49:07 - 50:00 Outro

Important links and mentions:

• Connect with Diana on LinkedIn: https://www.linkedin.com/in/dianahowles/
• Visit Diana's Website: https://howlesassociates.com/

The L&D Global Sentiment Survey is now in its 12th year and records the trends, attitudes, top challenges, and priorities in the L&D space. This year, over 3,000 voters from almost 100 countries participated in the research, sharing their experiences and thoughts on L&D today.

We invited the author of the report Donald Taylor onto the show to get his thoughts on the biggest trends and insights revealed by the study. We talk about the ongoing focus on AI, and Donald shares his advice for those afraid of AI’s impact on their jobs. A theme throughout our conversation is that some in L&D could benefit from a mindset shift – away from singular tasks and individual tools and toward a greater focus on overall goals.

Download the full report in the links below.

Learning points from the episode include:

• 00:00 - 02:25 Introduction
• 02:25 - 03:47 Donald’s biggest tip for using images or video in L&D
• 03:47 - 07:00 Background on the study and why it became so important
• 07:00 - 10:51 How accurate is it to predict L&D trends from the study?
• 10:51 - 16:23 What influences early adopters to abandon new tools/ideas?
• 16:23 - 19:35 What the study reveals about AI’s influence in L&D
• 19:35 - 26:12 How L&D pros can change their mindset around using AI
• 26:12 - 29:00 Speed round questions
• 29:00 - 29:49 Where to find out more about the study
• 29:49 - 30:47 Donald’s final take
• 30:47 - 31:41 Outro

Important links and mentions:

• Connect with Donald on LinkedIn: https://www.linkedin.com/in/donaldhtaylor/
• Visit Donald’s Website: https://donaldhtaylor.co.uk/
• Download the Global Sentiment Survey 2025: https://donaldhtaylor.co.uk/research_base/global-sentiment-survey-2025/

Mike Parkinson, Principal of 24 Hour Company and Owner of Billion Dollar Graphics, joins us for a special live show of The Visual Lounge, hosted at Training 2025, a conference and expo produced by Training Magazine.

We chat about where AI can fit into visual design and content creation and why Mike calls it a “friction fixer” or a “smart start” rather than a replacement for creative talent. His take on AI is to view it like a “drunk intern” – something that could help you in the creative process but not something you’d want to hand full control to.

For those who have struggled with AI prompts and results, Mike shares the three rules of using AI to get the most out of it. The running theme in this episode is that context is key and that always has to come from humans themselves. With context and the right approach, you can make AI a fundamental part of the creative process.

Learning points from the episode include:

• 00:00 - 01:22 Introduction to Mike
• 01:22 - 02:58 How to get better at using AI for images
• 02:58 - 04:02 Does AI follow the Ballmer curve?
• 04:02 - 06:23 What to do if you’re struggling with AI
• 06:23 - 09:36 Where most people get AI wrong
• 09:36 - 11:59 The best use cases of AI in visual design
• 11:59 - 14:24 Using AI to enhance usability, dopamine hit
• 14:24 - 16:20 Is using AI creative?
• 16:20 - 19:00 The dos and don’ts for those in the training space using AI
• 19:00 - 22:16 Speed round questions
• 22:16 - 22:55 How to connect with Mike
• 22:55 - 23:27 Mike’s final take
• 23:27 - 23:59 Outro

Important links and mentions:

• Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-parkinson-bb364/
• Visit the Billion Dollar Graphics Website: https://billiondollargraphics.com/
• Follow Mike on Instagram: https://www.instagram.com/mikeparkinson_bdg/
• Subscribe to Mike Parkinson and Billion Dollar Graphics on YouTube: https://www.youtube.com/channel/UCRDQaYfze62MYQ_CO5rjo1w/

With AI changing the way we create and edit videos, there’s never been a better time to embrace video content. The latest TechSmith research shows that audiences are demanding more authentic, concise, and engaging content – so if you’ve been holding off on making videos, consider this your sign to start!

Edie packs lots of advice into our discussion, including her top tips and go-to methods for scripting and shooting video, how to get over the fear of being on camera and how to avoid the perfectionism trap.

We also get a glimpse into the kind of coaching she provides to clients who want to improve their video skills, along with some of the tools she uses daily with clients to create videos and run her business.

Learning points from the episode include:

• 00:00 - 02:58 Intro
• 02:59 - 05:10 How Edie started using video
• 05:10 - 08:38 What success looks like for Edie
• 08:38 - 12:22 Edie’s tip for improving how you use video
• 12:22 - 16:06 Tips for keeping video simple
• 16:06 - 16:38 Why audio is the most important part of creating videos
• 16:38 - 19:46 Edie’s advice on writing scripts
• 19:46 - 23:49 Common hangups people have when starting videos
• 23:49 - 27:44 How to deal with perfectionism
• 27:44 - 31:04 Hard lessons from a career of video creation
• 31:04 - 32:00 Borrowing ideas and inspiration from other videos
• 32:00 - 38:07 Speed round questions
• 38:07 - 39:46 Edie’s final take on why you should embrace video
• 39:46 - 41:13 Outro

Important links and mentions:

• Connect with Edie on LinkedIn: https://www.linkedin.com/in/virtuallyinsync/
• Edie's Website: https://edieclarke.com/
• Subscribe to Edie on YouTube: https://youtube.com/@VirtuallyInSync/

The CEO of Cinécraft, Dan Keckan, heads up a learning solutions company that’s been around since 1939! As one of the first corporate training film companies, Cinécraft has evolved alongside the technology changes in video to become a training solution truly fitting in with the modern age of learning.

We welcomed Dan on the show to share a little backstory of the company and what he thinks has changed most about video as a learning medium. Dan emphasizes the importance of story above all else and shares his view that video training has increasingly moved away from passive productions to more interactive, gamified, and scenario-based learning models.

He also shares his take on where he sees video changing in the future and how generative AI is likely to impact learning design going forward.

Learning points from the episode include:

• 00:00 - 02:20 Introduction to Dan and Cinécraft
• 02:20 - 03:54 Dan’s number one tip for using images or video
• 03:54 - 06:30 The evolution of video and how Cinécraft has changed since 1939
• 06:30 - 08:24 How industry changes led Cinécraft to adapt their approach to storytelling
• 08:24 - 11:26 How Cinécraft thinks about learners differently today
• 11:26 - 13:56 Dan’s predictions for the future of learning design
• 13:56 - 18:29 How the role of video will continue to change
• 18:29 - 20:37 Dan’s favorite production in the Cinécraft archive
• 20:37 - 25:07 Speed round questions
• 25:07 - 26:18 Dan’s final take
• 26:18 - 27:25 Outro

Important links and mentions:

• Connect with Dan on LinkedIn: https://www.linkedin.com/in/dankeckan/
• Visit the Cinécraft Website: http://www.cinecraft.com/
• Subscribe to Cinécraft on YouTube: https://www.youtube.com/@Cinecraft/

Christy Tucker is a learning experience design consultant who forges engaging learning experiences with the power of storytelling and multimedia content. She joins The Visual Lounge to take us through her tips for writing, using storytelling elements, and when to use multimedia to enhance your messaging.

We explore why knowing your audience and context is the starting point of all successful content and how you can learn more about your audience’s challenges, scenarios, and goals (even when you don’t have direct access to the information).

Learning points from the episode include:

• 00:00 - 01:40 Introduction to Christy
• 01:40 - 02:34 Christy’s top tip for using images or video
• 02:34 - 05:41 How do you get started in multimedia production?
• 05:41 - 09:13 How to know what makes good writing for multimedia scenarios
• 09:13 - 11:50 Advice for getting better at writing
• 11:50 - 15:30 How to balance realistic dialogue with concise messaging
• 15:30 - 20:40 How to nail your audience focus when you don’t have all the information
• 20:40 - 23:08 When to use multimedia content in certain training scenarios
• 23:08 - 26:30 Speed round question
• 26:30 - 27:04 How to connect with Christy
• 27:04 - 27:32 Christy’s final take
• 27:32 - 28:30 Outro

Important links and mentions:

• Connect with Christy on LinkedIn: https://www.linkedin.com/in/christytucker/
• Follow Christy on Bluesky: https://bsky.app/profile/christytucker.bsky.social
• Subscribe to Christy’s YouTube channel: https://www.youtube.com/@christytucker
• Visit Christy’s blog: https://christytuckerlearning.com/ 

For this episode, we head back to 2023 to our episode with Josh Cavalier, L&D expert and long-time friend of The Visual Lounge. While we chat about the trends and predictions we had in 2023 (which feels like ancient history in this AI world), Josh’s message for our listeners is still just as relevant today.

Josh shared his advice for anyone hesitant to use AI in video creation and how to overcome those common AI anxieties that leave content creators twitching. He has plenty of tips about crafting prompts, finding the right tools, and the best practices for getting the most out of gen AI. Plus, you’ll get to hear if our predictions on the future of AI were right or wrong.

Learning points from the episode include:

• 00:00 - 02:38 Introduction
• 02:38 - 03:27 Josh’s process for using video content
• 03:27 - 04:44 How to succeed in video content creation
• 04:44 - 06:17 Josh’s number one tip for creating videos
• 06:17 - 10:23 How AI helps Josh’s video processes
• 10:23 - 14:48 Getting the best results from AI
• 14:48 - 21:51 AI for scripting: the best practices and prompts
• 21:51 - 27:39 Where to start with AI
• 27:39 - 39:57 Combating AI anxiety
• 39:57 - 47:36 Josh’s speed round
• 47:36 - 48:05 Josh’s final take
• 48:05 - 49:02 Outro

Important links and mentions:

• Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcavalier/
• Josh’s Website: https://www.joshcavalier.com/
• Eleven Labs: https://beta.elevenlabs.io/
• Future Tools: https://www.futuretools.io/
• Subscribe to Josh on YouTube: https://www.youtube.com/joshcavalier/

Christopher introduces us to what a CLO really is and offers a peek into his main responsibilities. He explains how L&D teams can work with their CLO (or do well without one) and how a CLO defines great content. The AI topic naturally comes up and we look at how it can improve processes or even make things slower if your process isn’t already working.

Christopher also shares his tips on using video tools, what makes great content, and how emotion should be at the heart of every piece of content.

Learning points from the episode include:

• 00:00 - 02:42 Introduction to Christopher
• 02:42 - 03:44 Christopher’s top tip for using images or video effectively
• 03:44 - 04:42 The emotional component of training content
• 04:42 - 07:03 What is a Chief Learning Officer really responsible for?
• 07:03 - 09:04 How to work with your CLO (and what to do if you don’t have one)
• 09:04 - 12:00 How leaders and L&D teams should approach AI and automation
• 12:00 - 15:02 How do we avoid being replaced in the AI age?
• 15:02 - 17:19 Why AI is like jet fuel to a process
• 17:19 - 19:41 Is AI a natural solution to the skills gap?
• 19:41 - 21:49 How AI is changing the nature of our professions and responsibilities
• 21:49 - 24:04 Advice from the C-suite: what makes content good?
• 24:04 - 27:40 Speed round questions
• 27:40 - 29:35 Why Christopher has been a long-time lover of TechSmith tools like Snagit
• 29:35 - 30:17 How to connect with Christopher
• 30:17 - 31:16 Christopher’s inspiring final take
• 31:16 - 32:02 Outro

Important links and mentions:

• Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherlind/
• Subscribe to Christopher on Substack: https://substack.com/@christopherlind
• Follow Christopher on X: https://x.com/ctlind?lang=en
• Visit Christopher’s Website: https://christopherlind.co/
• Subscribe to Christopher’s channel: https://www.youtube.com/@Christopher_Lind

Attention spans are getting shorter and shorter, which is why you need to deliver value as soon as possible. This means a clear narrative, great video quality, and authenticity.

In this episode of The Visual Lounge, Matt Pierce meets with Doug Brunner, the Customer Education Manager at TechSmith. They discuss why video is the most effective way to deliver content, their biggest pet peeves when it comes to instructional videos, and some of the best features of Camtasia and Snagit.

Learning points from the episode include:

• 00:00 - 00:43 Introduction
• 05:06 - 06:25 Maximizing impact and saying “no”
• 10:01 - 13:34 The pros and cons of webinars and videos
• 14:03 - 17:12 The importance of first deciding on goals to hit with instructional content
• 17:31 – 21:46 Biggest instructional video pet peeve
• 21:58 – 23:24 How long you are given to grab someone’s attention
• 25:15 - 30:48 Three go-to features in Camtasia
• 31:09 - 32:01 Why the cursor is not the ‘hero’ of the story - the viewer is
• 32:18 - 37:10 Three go-to tools inside Snagit
• 37:30 – 42:28 Opinions on human AI avatars and AI-generated voices
• 42:32 – 43:34 Why content and the purpose should set the length of a video
• 43:34 - 45:15 Defining “bad video” and “bad audio”
• 46:36 - 47:55 Using the rounding corners function in Snagit or Camtasia
• 48:06 – 49:05 Outro

Important links and mentions:

• Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-brunner-b193abb/
• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/
• Camtasia: https://www.techsmith.com/camtasia/
• Snagit: https://www.techsmith.com/snagit/

By communicating value and involving your audience, training videos can be an engaging part of your development strategy, as well as, dare we say, something to look forward to?

In this episode of The Visual Lounge, Matt Pierce discusses widespread beliefs about training videos and debunks some myths. He highlights ways that training videos can be both useful and fun, and offers some suggestions about how to tackle common problems with their creation and delivery. 

Learning points from the episode include:

• 00:00 – 00:19 Introduction
• 02:08 – 03:16 The pros and cons of using AI avatars in training videos 
• 04:14 – 04:20 Gamifying training videos – turning them into a puzzle or a mystery 
• 04:21 – 04:42 Communicating a training video’s value to the audience  
• 05:42 – 06:47 Inclusivity in training videos is important – be intentional and thoughtful, especially with storytelling
• 07:01 – 08:15 The importance of talking speed in a training video – not too slow, not too fast
• 08:18 – 08:54 Training video content isn’t boring, but the delivery can be
• 11:21 – 12:03 Creating interactive training videos 
• 13:04 – 14:21 Why understanding your audience is the key to creating great training videos
• 14:28 – 15:27 Outro

But just because those features are there doesn’t mean you have to use them… Sometimes less is more.

Matt Pierce dives into the art of simplicity in video production in this week’s episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process.

But don’t worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience.

Learning points from the episode include:

• 00:00 - 00:43 Introduction
• 00:43 - 03:23 What we can learn from Notion’s videos
• 03:23 - 06:31 How to focus on the right things
• 06:31 - 09:21 How to decide what should and shouldn’t be in your videos
• 09:31 - 10:48 The trick to making your wording simpler
• 10:48 - 13:20 How to make your videos simpler in the editing room
• 13:20 - 14:29 Why simple doesn’t mean boring
• 14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos
• 16:02 - 17:28 What we can learn from other videos
• 17:28 - 19:17 Ask yourself this important question
• 19:17 - 19:52 Outro

Important links and mentions:

• Notion’s Video: https://youtu.be/vH3Rp3wky-U?si=khf1-ZX5zF0zwUVc

In this episode, we revisit a fascinating discussion with Julie Dirksen, Learning Strategy Consultant at Usable Learning and author of two brilliant books, Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change.

Julie joined us back in episode 138 to talk about how instructional designers can tap into the psychology behind learning to make more effective content. She talks about the importance of getting to know your audience and receiving feedback to make sure you’re on the right path. We hear how she first got into instructional design, how she defines success, and her top tips for instructional designers to continue honing their craft. Julie also shares more about her book and recommends some great resources that inspired her. Since coming on the show, she’s released her new book, so be sure to check out all the links below.

Learning points from the episode include:

• 00:00 - 03:06 Introduction
• 03:06 - 05:51 How Julie got started in instructional design
• 05:51 - 09:59 Defining success in learning design
• 09:59 - 17:20 One tip for image and video in learning design
• 17:20 - 18:28 Ad break – check out the Video Viewer Trends report
• 18:28 - 21:21 Julie explains her book
• 21:21 - 25:24 What trips people up in learning design?
• 25:24 - 32:00 Simple vs cursive fonts and keeping learning design clear
• 32:00 - 35:40 What learning design pros need to improve on
• 35:40 - 39:48 The resistance to practice design
• 39:48 - 46:17 Are different learning styles a myth?
• 46:17 - 50:51 Where Julie turns to for self-development
• 50:51 - 52:12 Where to learn more about Julie’s work
• 52:12 - 53:08 Julie’s final take
• 53:08 - 53:39 Outro

Important links and mentions:

• TechSmith Academy: https://academy.techsmith.com/
• Book by Clark Quinn: https://www.amazon.com/Millennials-Goldfish-Other-Training-Misconceptions/dp/1947308378
• Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliedirksen/
• Usable Learning: https://usablelearning.com/
• Design for How People Learn: https://www.amazon.com/Design-People-Learn-Voices-Matter/dp/0134211286
• Talk to the Elephant: Design Learning for Behavior Change: https://www.amazon.com/Talk-Elephant-Design-Learning-Behavior-ebook/dp/B0C7ZFRRFH
• 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html

He also teases an upcoming video mastery workshop at DevLearn in Las Vegas, a great opportunity for those looking to level up their video skills.

Matt tops off this short episode with an important reminder about the power of practice. Great tools and workshops can help you improve your video creation skills, but consistent practice is essential. There's no shortcut to success, even in the age of AI, and the effort we put into honing our craft is what makes it all worthwhile.

Learning points from the episode include:

• 00:00 - 01:30 Announcing the new minor version of Camtasia 2024
• 01:30 - 02:28 TechSmith’s video mastery workshop at DevLearn
• 02:28 - 05:46 The value of consistent practice and why there’s no quick path to success
• 05:46 - 06:20 Outro

Important links and mentions:

• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/
• Check out Camtasia 2024: https://www.techsmith.com/camtasia/
• DevLearn: https://devlearn.com/

Host Matt Pierce and Rance explore the essential elements of compelling stories, including conflict and relatable characters, and how they can be used to drive behavior change in training. Rance shares practical tips on using visuals effectively and provides insights into creating engaging characters and scenarios, even for technical topics like system rollouts.

Whether you're an instructional designer, L&D leader, or an entrepreneur, Rance's tips in this episode will help you become a better storyteller and improve your training outcomes.

Learning points from the episode include:

• 00:00 - 02:18 Introduction
• 02:18 - 06:07 The power of visuals in storytelling
• 06:07 - 08:22 Common mistakes in storytelling
• 08:22 - 13:17 Creating relatable characters and strong conflict
• 13:17 - 18:02 Using stories in systems training
• 18:02 - 24:59 Visuals in eLearning
• 24:59 - 27:55 Naming characters in your story
• 27:55 - 31:32 Speed round questions
• 31:32 - 33:29 Conclusion and final thoughts

Important links and mentions:

• Connect with Rance on LinkedIn: https://www.linkedin.com/in/rancegreene/
• School of Story Design: https://www.schoolofstorydesign.com/
• Subscribe to Rance's YouTube Channel: https://www.youtube.com/@rancegreene

Ever wondered how to coach a camera-shy subject-matter expert to shine on screen? Matt's got you covered with tips that'll turn even the most reluctant expert into a video pro. And for those battling with stubborn colleagues who think they know better than the "rules of video," fear not! Matt shares diplomatic strategies to work with differing opinions without rocking the boat.

We also address whether to update or remake outdated videos, why talking heads seem to dominate videos, and how to think about video analytics like engagement and viewer retention. Matt also gives his take on whether you really need to drop thousands on a new camera to make a great video.

Learning points from the episode include:

• 00:00 - 01:56 Introduction
• 01:56 - 06:00 How to make subject-matter experts feel comfortable on camera
• 06:00 - 08:35 How to work with differing opinions on how to make a great video
• 08:35 - 12:03 Should you update or remake older videos?
• 12:03 - 14:47 Why are talking head videos so popular?
• 14:47 - 16:59 How to think about data analytics
• 16:59 - 20:15 First 5 seconds are critical for engagement
• 20:15 - 25:14 How to make videos engaging
• 25:14 - 27:05 What equipment is really needed to make a good video?
• 27:05 - 30:04 How can you get colleagues to understand the power of pre-planning?
• 30:04 - 30:16 Outro

Important links and mentions:

• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/
• Video Viewer Study: https://www.techsmith.com/2024-video-viewer-trends-report.html
• TechSmith Academy Course with Info About Metrics and Data: https://academy.techsmith.com/path/basics-of-screen-recording/screen-recording-basics-publishing-and-analytics

But what do people want to see in videos? The good news is you don’t have to guess! We look at what the average video viewer prefers in our Video Viewer Trends Report each year to get an up-to-date picture of how people are responding to video content in the here and now.

This year, we surveyed over 1,000 people and asked all the key questions any video creator wants to know, including how long videos should be, what the most important elements of a video are, where they watch, why they watch (and stop watching) and even what they think about AI tools used to create content. In this episode of The Visual Lounge, host Matt Pierce breaks down some of the top findings to help you create content that people respond to.

Download the full report in the link below for free, or tune in for an overview of video viewer trends.

Learning points from the episode include:

• 00:00 - 02:20 Intro to the new Video Viewer Trends Report
• 02:20 - 03:42 Why video is a preferred medium for consuming content
• 03:42 - 04:52 What types of videos are people watching?
• 04:52 - 05:45 Where and how often are people watching videos?
• 05:45 - 09:20 The top reasons people watch videos
• 09:20 - 11:02 Why video creators need to know this data
• 11:02 - 15:10 How long should a video be?
• 15:10 - 19:09 Why people want short vs. long instructional videos
• 19:09 - 22:44 The most important video elements that keep people watching
• 22:44 - 25:59 Which elements of videos are most important to viewers?
• 25:59 - 28:25 The most common reasons people stop watching videos (the good and the bad)
• 28:25 - 30:24 What viewers think about AI in video creation
• 30:24 - 34:29 Why TechSmith makes this report and what else you can learn if you download it
• 34:29 - 36:41 Outro

Important links and mentions:

• Download the 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html
• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

But just like many things in the world of video, it’s a skill you can learn and this episode breaks down how to improve your on-camera presence.

Joining the podcast is Meredith Marsh, an awesome video creator who helps people get better on camera and grow their audiences through her online courses and YouTube channel. She breaks down her top tips for looking, feeling, and speaking better on camera—whether you’re a YouTuber or creating corporate videos at work. We hear about her approach to editing and the BFF framework she uses to turn rough footage into high-value content that her audience loves.

Learning points from the episode include:

• 00:00 - 01:42 Introduction
• 01:42 - 03:03 Meredith’s top tip for improving how you use video
• 03:03 - 05:19 Why people struggle on camera
• 05:19 - 09:55 Where to start if you want to appear on camera
• 09:55 - 14:59 Meredith’s framework for making the editing process easier
• 14:59 - 17:10 Advice for those who are not confident on camera
• 17:10 - 25:13 How to manage your energy when filming videos
• 25:13 - 29:00 Speed round questions
• 29:00 - 30:00 Where to learn more and connect with Meredith
• 30:00 - 30:32 Meredith’s final take
• 30:32 - 31:16 Outro

Important links and mentions:

• Connect with Meredith on LinkedIn: https://www.linkedin.com/in/meredithpaynemarsh/
• Meredith’s Websites: http://meredithmarsh.co/ and http://vidpromom.com/
• Follow Meredith on Instagram: https://www.instagram.com/meredithmarsh.co
• Subscribe to Meredith's YouTube Channel: https://www.youtube.com/@meredithmarsh

In this episode, host Matt Pierce sits down with Tim Slade, Founder of The eLearning Designer’s Academy and renowned expert in visual communications. His top tip for creators using images or videos? Tap into your creativity. Remember when you were a kid and could dream up just about anything? Don’t lose sight of that! As adults, many of us lose the natural creativity and imagination we explored as kids, but Tim explains that we can tap into that again by trying something a bit different (and being okay if it doesn’t work out).

Tim shares how he uses modern tools to bring his imagination to life and how he gets inspiration from just about anywhere he looks, from TV commercials to ads at airport kiosks. He explains why he approaches animation design like a theater production, seeing each little element as its own character telling a story.

Tim offers some great insights into his processes, why he values simplicity, and how he gauges whether his work will be effective. We also talk about the elephant in the room… AI and its impact on learning design. Tim cautions us against over-reliance on AI and explains that human creativity is what will really set your design apart.

Learning points from the episode include:

• 00:00 - 00:23 Introduction
• 00:23 - 01:55 Tim’s top tip for getting better at using images or video
• 01:55 - 03:40 Why sometimes simple tools are the best way to bring your imagination to life
• 03:40 - 05:33 How Tim finds inspiration everywhere he looks
• 05:33 - 07:17 Tim’s balanced method of using repeatable processes and new ideas
• 07:17 - 09:02 How to know when to stop – the signal vs. noise test
• 09:02 - 10:27 How to assess whether your work will be effective or not
• 10:27 - 12:41 The role of AI in learning design and why it’s no replacement for creativity
• 12:41 - 14:35 Tim’s advice on experimenting with new ideas
• 14:35 - 18:18 How to find the time to play with new ideas
• 18:18 - 21:35 Speed round questions
• 21:35 - 22:17 Tim’s final take
• 22:17 - 23:11 Outro

Important links and mentions:

• Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/
• The eLearning Designer's Academy: https://elearningacademy.io/
• Subscribe to The eLearning Designer's Academy YouTube Channel: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1

In other words, there’s a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, understand, and retain your message. But how do we make sure we’re using visuals effectively?

Joining this episode of The Visual Lounge is Nicky Pasquier, a marketer, YouTuber, and certified Canva whizz. She explores how to tie your visual content closely to your business and branding aims, and explains what brands often get wrong about visual content. We also hear about her process of using Canva and TechSmith tools to create consistently great imagery for her brand.

Learning points from the episode include:

• 00:00 - 02:34 Nicky’s top tip for using visuals effectively
• 02:34 - 03:48 Nicky’s advice for staying consistent with visual branding
• 03:48 - 06:16 Why businesses are still struggling with visual branding
• 06:16 - 07:53 How to find a balance between entertaining content and content that drives results
• 07:53 - 09:27 How businesses can create more effective content
• 09:27 - 14:37 The role of emotion in images and videos
• 14:37 - 16:58 Common pitfalls for using images consistently
• 16:58 - 18:20 The role of color in visuals
• 18:20 - 21:30 Advice for learning about the psychology of color
• 21:30 - 23:09 How color fits into Nicky’s content
• 23:09 - 24:50 Speed round questions
• 28:38 - 29:52 How to connect with and learn more about Nicky’s work
• 29:52 - 31:09 Nicky’s final take
• 31:09 - 32:17 Outro

Important links and mentions:

• Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickypasquier
• Follow Nicky on Instagram: https://www.instagram.com/nicky.pasquier
• Visit Nicky's Website: https://www.nickypasquier.com
• Subscribe to Nicky's YouTube Channel: https://www.youtube.com/@NickyPasquier

Jeff talks about the challenges of maintaining a certification program and making sure videos can be easily updated after feedback and software tweaks. His method involves a modular approach to content, where videos are designed as independent modules rather than a linear sequence. This method allows for easier updates and additions without disrupting the entire training flow.

While embarking on this project, Jeff learned the value of scripting videos, explaining how it not only helps ensure they’re concise but also makes it easier to update them so they’re relevant and valuable for learners.

Learning points from the episode include:

• 00:00 - 02:25 Introduction
• 02:25 - 03:28 Jeff’s top tip for using images or video in your work
• 03:28 - 07:28 Where to begin when creating a certification program
• 07:28 - 10:20 Advice and guidelines for creating a certification program
• 10:20 - 14:02 What Jeff learned by working on the Camtasia program
• 14:02 - 17:15 Processes to make sure you can replicate your work when updating videos
• 17:15 - 19:40 Why Trello is Jeff’s secret weapon for staying organized
• 19:40 - 22:13 Jeff discusses the type of videos he was asked to create
• 22:13 - 25:23 How Camtasia helped the creation process
• 25:23 - 31:30 How he helped to redesign the quizzing aspect of the program
• 31:30 - 35:32 Speed round questions
• 35:32 - 36:23 How to connect with Jeff
• 36:23 - 38:02 Jeff’s final take
• 38:02 - 39:07 Outro

Important links and mentions:

• Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffbatt/
• Follow Jeff on X: https://x.com/JeffBattLXD
• Learning Dojo: https://learningdojo.ninja
• Subscribe to Learning Dojo’s YouTube Channel: https://www.youtube.com/@LearningDojo
• Camtasia: https://www.techsmith.com/camtasia/

In this episode of The Visual Lounge, host Matt Pierce sits down with Richard Fleming, a seasoned filmmaker and learning designer for his company Sage Media, to dig into what truly makes effective content.

Richard explores the need for videos to make an emotional impact to influence learning and decision-making and why understanding the feelings you want to evoke in your audience is crucial for learning design.

Richard introduces the concept of the self-determination theory, highlighting the importance of fostering autonomy, competence, and relatedness in training design. He also talks about innovative ways to assess content effectiveness, including wearable technology that measures engagement through physiological responses like dopamine and oxytocin levels. Groundbreaking tech like this allows creators to gauge not just if learners are watching, but whether they are emotionally connected to the material.

Learning points from the episode include:

• 00:00 – 01:48 Introduction
• 01:48 – 02:37 Richard’s top tip for using video in your work
• 02:37 – 05:17 His advice for people hesitant about working with emotion in corporate spaces
• 05:17 – 08:27 How do we know if our content is effective?
• 08:27 – 11:05 How tech can measure interest and emotional reaction to content
• 11:05 – 16:55 Richard explains the self-determination theory
• 16:55 – 20:31 Why we need to give learners something to do
• 20:31 – 30:01 Short or long videos – which works best in training content?
• 30:01 – 34:45 Speed round questions
• 34:45 – 36:40 What it was like working on a Super Bowl commercial
• 36:40 – 38:00 Why Richard decided to pivot his career from marketing to training 
• 38:00 – 39:07 How to connect with Richard
• 39:07 – 41:09 Outro

Important links and mentions:

• Connect with Richard on LinkedIn: https://www.linkedin.com/in/visualstoryteller/
• Follow Richard on Instagram: https://www.instagram.com/director.fleming/
• Visit Sage Media’s Website: https://sage.media/
• Subscribe to Sage Media’s YouTube Channel: https://www.youtube.com/@sagemedia/

Josh is quick to point out that AI isn’t a replacement for our expertise and skills, but it can act as a handy partner to help you streamline your process. The key to getting the most out of AI is in your prompting approach, which Josh prefers to call “prompt design” rather than “prompt engineering.” He encourages anyone who wants to use AI to experiment with prompts and try to make them as detailed as possible to yield consistent results.

We hear about his process and unique method for testing new AI tools, and the advice he has for people getting started with AI prompting. Whether you’re an L&D designer or content creator, Josh’s tips are a great starting point for experimenting with AI.

Learning points from the episode include:

• 00:00 - 00:59 Introduction
• 00:59 - 02:42 Josh talks about his background in L&D
• 02:42 - 04:33 How people can get started with AI
• 04:33 - 06:30 Using AI to help with educational videos
• 06:30 - 07:44 How to vet results once you see some success
• 07:44 - 09:26 Scaling and repeatable work with AI
• 09:26 - 11:48 Why he prefers the term prompt “design” over engineering
• 11:48 - 13:06 How to experiment with prompting in everyday life
• 13:06 - 14:00 Where to connect with Josh to learn more
• 14:00 - 14:37 Outro

Important links and mentions:

• Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcavalier/
• Josh Cavalier's Website: https://www.joshcavalier.com/

We hear about Sarah’s journey and insights on making educational content more accessible to all learners, when she realized just how important it is, and her tips for getting started with your own content.

She discusses how accessibility isn't just about accommodating specific disabilities, but about removing barriers for everyone. Sarah provides practical tips for content creators, such as incorporating closed captions, transcripts, and audio descriptions into video production. She encourages a "progress over perfection" approach and suggests starting with small steps and continuously improving accessibility practices.

Learning points from the episode include:

• 00:00 - 01:28 Introduction
• 01:28 - 07:20 Why is it important to get better at accessibility?
• 07:20 - 12:50 How to make accessibility a part of your practice
• 12:50 - 16:10 Getting started with accessibility and dealing with feedback
• 16:10 - 17:08 How to find out more about Sarah and her resources
• 17:08 - 17:32 Outro

Important links and mentions:

• Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmercier/
• Build Capable: https://buildcapable.com/

Debbie Richards, Chief Technology Officer at Creative Interactive Ideas, sits down with Matt Pierce on The Visual Lounge to talk about the practical applications of video in instructional design and development.

Recorded as part of the Learning DevCamp series, this conversation sheds light on how video can be a powerful tool beyond just creating tutorials or marketing content. We hear about Debbie’s experiences working on a VR project in Oklahoma, where she and her team used various video techniques to capture elements for an immersive learning environment. From recording ambient sounds to taking 360-degree footage, Debbie explains how these practical video applications help developers recreate realistic scenarios without physically being on-site. The episode also touches on the cost-effectiveness of using video for remote development work, especially in industries like oil and gas, where on-site visits can be tricky.

Learning points from the episode include:

• 00:00 - 00:57 Introduction
• 00:57 - 03:52 What is practical video?
• 03:52 - 07:10 Debbie’s advice for capturing practical video
• 07:10 - 08:17 Making things realistic when capturing video
• 08:17 - 09:38 Debbie shares an example of working with oil and gas companies
• 09:38 - 09:53 Outro

Important links and mentions:

• Connect with Debbie on LinkedIn: https://www.linkedin.com/in/cre8iveii/
• Learning DevCamp: https://learningdevcamp.com/

Join host Matt Pierce on The Visual Lounge as he sits down with Stella Lee, a seasoned expert in education technology at the Learning DevCamp. Together, they explore the importance of involving end users early in the ideation stage, the significance of a well-rounded strategy for learning and development, and the evolving role of video content in today's AI-driven landscape.

Stella offers practical advice for leaders on setting realistic goals, understanding organizational culture, and navigating the challenges that come with implementing educational technology solutions. Whether you're a developer or an organizational leader, this conversation is packed with valuable insights you won't want to miss.

Learning points from the episode include:

• 00:00 - 00:15 Introduction
• 00:15 - 01:34 Meet Stella Lee
• 01:34 - 03:36 Understanding learning strategy
• 03:36 - 05:16 Key considerations for leaders in learning strategy
• 05:16 - 08:36 Challenges in implementing learning strategies
• 08:36 - 12:07 The role of video in learning and development
• 12:07 - 13:28 The impact of AI on video and learning
• 13:28 - 13:48 How to connect with Stella
• 13:48 - 14:24 Conclusion and final thoughts

Important links and mentions:

• Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellal/
• Learning DevCamp: https://learningdevcamp.com/

In this episode of The Visual Lounge, we sit down with Megan Torrance, CEO of TorranceLearning, to explore how she's revolutionized video production for her small business. Megan shares her journey of adapting to the challenges posed by the pandemic, transforming her video setup into a one-person operation that's both efficient and versatile.

Megan dives into the nitty-gritty of her streamlined process, from using shot lists to expedite editing to leveraging review tools for collaborative work. She explains how this newfound efficiency has dramatically improved their turnaround time, allowing them to update course content, respond to client needs, and create marketing materials in record time. But it's not all business - Megan also emphasizes the importance of injecting fun and authenticity into their videos, keeping things engaging for their audience.

Learning points from the episode include:

• 00:00 - 00:52 Introduction
• 00:52 - 02:18 How the pandemic forced TorranceLearning to change how it produces videos
• 02:18 - 03:12 The benefits of streamlining the production process
• 03:12 - 04:54 Why it pays to inject a little fun into your videos
• 04:54 - 05:50 How TorranceLearning saves time with its new process
• 05:50 - 08:40 How her new process has enhanced her business
• 08:40 - 08:52 How to connect with Megan and TorranceLearning
• 08:52 - 09:09 Outro

Important links and mentions:

• Connect with Megan on LinkedIn: https://www.linkedin.com/in/megantorrance/
• TorranceLearning: https://www.torrancelearning.com/

Many video editors focus on visuals first, which are definitely important. But audio is just as (if not more) important to your videos. In fact, the number one reason why people stop watching a video is poor audio.

Joining this episode of The Visual Lounge is Sam Rogers, President & Principal Consultant of Snap Synapse, a content production company that specializes in learning and development. He’s also a musician, so it’s safe to say that audio is a big part of his life.

In this episode, Sam explains why video editors need to take an ear-first approach to editing videos. His approach isn’t just about audio quality. It’s also about whether that audio is helping your video tell a story, get a message across, and make your audience feel what you want them to feel. He shares some tips for leading with audio in this episode, whether that be voice, music, or sound effects, to help you make the most impactful videos.

Learning points from the episode include:

• 00:00 - 01:32 Introduction to Sam
• 01:32 - 02:55 Why Sam takes an ear-first approach and what it means
• 02:55 - 04:31 The role of things beyond voice in videos
• 04:31 - 06:32 The role of music in supporting a story
• 06:32 - 07:34 Tips for leading with the ear when editing
• 07:34 - 08:08 Outro

Important links and mentions:

• Connect with Sam on LinkedIn: https://www.linkedin.com/in/samrogers/
• Snap Synapse: https://snapsynapse.com/

In this episode of The Visual Lounge, Matt has a great conversation with Grant Crowell from Design Laboratory Inc, a Senior Training Specialist at Microsoft, and author of the book, GRANTASMS: Creative twisted words for cool people!

Grant explains his approach to making workplace communication more fun and engaging – and why that results in better information absorption. He explores why storytelling is so important as well as the use of visuals, video, and what he calls “playful mindfulness.” We also hear his thoughts on using AI and acronym-speak in the corporate world, plus why he prefers to come up with his own fun names for corporate terms.

Learning points from the episode include:

• 00:00 - 01:51 Introduction
• 01:51 - 03:21 Grant’s top tip for making images or video better
• 03:21 - 05:11 The importance of story in communication
• 05:11 - 11:53 Why workplace communication is often boring
• 11:53 - 17:12 Practical steps for transforming your communication style
• 17:12 - 20:42 How to help people overcome resistance and hesitancy to make communication more fun
• 20:42 - 24:59 The role of video in avoiding boring content 
• 24:59 - 32:44 Speed round
• 32:44 - 33:21 Grant’s final take
• 33:21 - 34:29 Outro

Important links and mentions:

• Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantcrowell/
• Subscribe to Grant’s YouTube channel: https://www.youtube.com/grantcrowell/
• Grant’s book, GRANTASMS: Creative twisted words for cool people!: https://www.amazon.com/GRANTASMS-Creative-twisted-words-people/dp/0578523469/

Hosted by Matt Pierce, this episode dives deep into tips and best practices for creators, focusing on visual efficiency, the innovative use of AI tools, and enhancing video and audio quality. Ephraim emphasizes the need for continuous learning and making time to hone your craft despite busy schedules. From the benefits of teleprompter technology and camera streaming apps to advanced features in Snagit and Camtasia, this episode is packed with practical advice for L&D professionals and marketers alike.

Learning points from the episode include:

• 00:00 - 02:15 Introduction
• 02:15 - 05:02 First tip: make time to take time
• 05:02 - 05:42 Tools, tips and temperaments
• 05:42 - 14:41 Camera streaming apps and AI tools
• 14:41 - 17:44 Snagit tips and tricks
• 17:44 - 22:13 Camtasia tips and tricks
• 22:13 - 28:52 Speed round questions
• 28:52 - 32:46 Final take and conclusion

Important links and mentions:

• Connect with Ephraim on LinkedIn: https://www.linkedin.com/in/ephraimross/
• Email The Visual Lounge on: thevisuallounge@techsmith.com

In this episode, Matt explains why he believes that attention spans aren’t the problem. It’s just that there’s so much content battling for our attention (never mind our busy daily lives!)

Matt explores why you need to know the fundamentals of what makes a good video and how to tell a story with your content to keep people watching. He explains why it’s often the first five seconds of a video that determines whether someone will stick around and why you may need to make the effort to re-engage viewers for longer videos.

AI is a big topic in the content creation world. But while AI spells opportunity for video creators, it doesn’t mean we can get away with not knowing the basics. You need to know how to tell a story and what your audience is looking for to maintain viewer interest.

Learning points from the episode include:

• 00:00 - 01:21 Introduction
• 01:21 - 02:50 Reflecting on past guests and the lessons they’ve shared
• 02:50 - 04:11 The fundamentals of video creation
• 04:11 - 07:51 Why attention spans aren’t shrinking
• 07:51 - 08:58 How to keep audiences engaged past the first five seconds
• 08:58 - 13:26 Why you need to know your audience
• 13:26 - 16:51 Why video creation is a learnable skill
• 16:51 - 19:03 AI may help but you still need to know the fundamentals
• 19:03 - 20:16 Outro and final thoughts

Important links and mentions:

• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

Poorly translated materials could put a spanner in the works of what you’re trying to achieve. But even if the translation is word-for-word perfect, without intentional efforts to localize that content, it’s easy for your message to get lost in translation.

In this episode, we sit down with Roberto Aiello, the Senior Learning Experience Designer at Personio, about realities, challenges, and his tips for localizing content effectively. He explains why localization is about much more than just translation. For the message of your content to be translated and absorbed by your audience, it needs to feel native to that person.

Roberto talks about the common difficulties that can come up while localizing content including cultural references and phrases that don’t translate well into other languages. He shares some examples he’s come across as a native Italian speaker now living in Dublin. Roberto has some great advice for anyone involved in localizing content, and explores what to watch out for and why you need to know your audience well.

Learning points from the episode include:

• 00:00 - 01:56 Introduction
• 01:56 - 02:55 Roberto’s tip for using images and video
• 02:55 - 04:30 Roberto’s background as a non-native English speaker
• 04:30 - 08:36 What it means to localize content and why it’s more than just translation
• 08:36 - 11:29 How you can begin translating and localizing content
• 11:29 - 13:19 Common issues that cause translation difficulties
• 13:19 - 17:20 How to find balance in a localization project
• 17:20 - 19:39 Things to be aware of when localizing
• 19:39 - 23:26 Why you need to understand your audience well
• 23:26 - 27:28 Speed round questions
• 27:28 - 28:00 Roberto’s final take
• 28:00 - 29:08 Outro

Important links and mentions:

• Connect with Roberto on LinkedIn: https://www.linkedin.com/in/robertoaiello/

And having your audience find it is a critical piece of the puzzle!

Of course, we’re referring to search engine optimization (SEO). In this episode, we welcome SEO coach and entrepreneur Samantha North. She talks about the importance of SEO in video distribution, the interplay between written content and video for better SEO, and how to start and succeed in SEO. Samantha shares insights from her extensive background in digital marketing and her journey toward mastering video SEO.

She also provides practical tips on keyword research, video optimization, and leveraging AI tools. The episode rounds out with Samantha’s advice on building a diverse online presence to enrich your brand and safeguard against algorithm changes.

Learning points from the episode include:

• 00:00 - 01:14 Introduction
• 01:14 - 04:40 Tips for using video to enhance your SEO
• 04:40 - 07:10 The basics and the importance of understanding SEO
• 07:10 - 10:14 Practical steps and tools for starting with SEO
• 10:14 - 17:00 Creating SEO-optimized content
• 17:00 - 21:47 The power of video in SEO and content strategy
• 21:47 - 24:26 Building an online brand universe
• 24:26 - 29:27 Speed round questions
• 29:27 - 30:55 Final thoughts and takeaways

Important links and mentions:

• Connect with Samantha on LinkedIn: https://www.linkedin.com/in/northsamantha/
• Connect with Samantha on Twitter: https://twitter.com/sjnrth/
• Visit Samantha’s Website: https://samanthanorth.com/
• Find Samantha on YouTube: https://www.youtube.com/channel/UCaOtpoJyMj18q31bdHqP-Ug/

In this episode of The Visual Lounge, host Matt Pierce discusses the importance and practical uses of AI with Brian Sykes, the founder of AdJourney, plus a seasoned branding and marketing strategist and expert in generative AI.

They cover ways to integrate AI into everyday tasks, explore various AI tools, and address common concerns about AI, such as job displacement and copyright issues. Brian emphasizes the significance of AI as an amplifier for human capabilities and shares advice for leveraging AI effectively. The conversation also touches on the rapid advancements in AI technology and its potential positive impact on various industries.

Learning points from the episode include:

• 00:00 - 01:39: Introduction
• 01:39 - 02:48 Brian’s advice for creatives using images or video
• 02:48 - 03:46 Brian’s journey with AI
• 03:46 - 07:29 What AI is best at doing right now
• 07:29 - 12:08 The questions people should be asking AI now to get it to do the best job
• 13:20 - 22:41 Some of the concerns with AI around copyright, creativity, and the future of work
• 22:41 - 27:28 Speed round Q&A
• 27:28 - 28:17 How to connect with Brian
• 28:17 - 29:00 Brian’s final take
• 29:00 - 29:49 Outro

Important links and mentions:

• Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianwsykes/
• Follow Brian on Instagram: https://www.instagram.com/theBrianSykes
• AI Explore’s YouTube: https://www.youtube.com/@AI.Explore
• Visit Brian’s Website: https://thebriansykes.com/
• A.I. Explore: https://www.aiexplore.co/
• A.I. Lab: the-AI-Lab.com

In this episode of The Visual Lounge, we welcome Anastasia McCune, Instructional Designer for ChalkDust Consulting and eLearning Media Consulting, to talk about interactive videos and instructional design.

Videos are a fantastic tool for training and development, but interactive scenarios can take things one step further. Anastasia discusses where regular videos shine, but also where interactive videos can help viewers put those lessons into practice. She talks about how interactive videos that prompt the viewer to do something can help the message stick far better in your viewers’ minds than regular videos.

She explains her process for designing interactive eLearning experiences with the use of storyboards and shares some examples of her favorite projects, including Deloitte’s interactive recruitment experience (linked below!)

Learning points from the episode include:

• 00:00 – 02:22 Introduction
• 02:22 – 04:14 One tip Anastasia has for improving how you make videos
• 04:14 – 06:13 Where video shines as the best medium
• 06:07 – 07:03 Why interactive learning methods help viewers practice the lessons they learn
• 07:03 – 09:31 How making and planning interactive videos is different from regular content
• 09:31 – 15:55 How often Anastasia uses interactive videos and when it works best
• 15:55 – 21:42 Weighing up when to use interactive elements vs. regular training videos
• 21:42 – 23:54 Advice for making better screen-recorded content
• 23:54 – 28:26 Speed round questions
• 28:26 – 29:18 Anastasia’s final take
• 29:18 – 30:02 Outro

Important links and mentions:

• Connect with Anastasia on LinkedIn: https://www.linkedin.com/in/anastasia-mccune/
• Anastasia’s website: http://anastasiamccune.com/

Interactive Examples:

• Deloitte’s Interactive Recruitment Experience: Will You Fit In at Deloitte?
• https://corp.kaltura.com/resources/videos/interactive-video-example-recruiting-for-deloitte/
• Broken Co-Worker: https://www.elearningsecrets.com/broken-coworker - about 10 minutes to complete
• Life Saver: https://life-saver.org.uk/ - multiple scenarios about 10 minutes each
• https://corp.kaltura.com/resources/videos/interactive-video-example-recruiting-for-deloitte/ - about 10 minutes
• Teddy (created for a contest for Adobe): - https://anastasiamccune.net/Teddy/ - Less than 10 minutes
• Mountain Mayhem: - http://mountainmayhemstory.com/ - about 10 minutes
• Tell Me Your Secrets: - https://www.bbc.co.uk/teach/articles/zdwd382 - about 20 minutes

In this episode of The Visual Lounge, we’re joined by Jonathan Halls, the President and CEO of Jonathan Halls LLC, a Professor at George Washington University, and a best-selling author.

Jonathan reveals his top tips for using video in training scenarios, what he’s learned from his background in the BBC, and what people often get wrong about using video. We hear his insights into how we can use videos to provoke learning and what true learning really means in different contexts.

Jonathan shares his take on one of the top questions in the video creation world – how polished do videos really need to be? He also breaks down the three principles of training video creation – purpose, polished, and professional – and how they can guide you when creating your own content.

Learning points from the episode include:

• 00:00 – 02:40 Introduction
• 02:40 – 03:49 Jonathan’s tip for using video in training scenarios
• 03:49 – 04:55 What he learned from his TV background
• 04:55 – 08:16 What people get wrong about using video and how to decide when to use it
• 08:16 – 17:00 How to provoke learning with videos (and what it really means)
• 17:00 – 21:29 How polished do training videos need to be?
• 21:29 – 28:35 An overview of Jonathan’s book
• 28:35 – 32:05 Speed round questions
• 32:05 – 33:20 Jonathan’s final take
• 33:20 – 34:47 Outro

Important links and mentions:

• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanhalls/
• Jonathan’s website: http://www.jonathanhalls.com/
• Read the book, Creating Training Videos: Professional Quality With a Smartphone: https:/www.amazon.com/Creating-Training-Videos-Professional-Smartphone/dp/1953946968/

In this episode of The Visual Lounge, we welcome back Mike Parkinson, keynote speaker and trainer, Principal of 24 Hour Company, and Owner of Billion Dollar Graphics. Mike gives an in-depth look at how you can tap into the nature of the human brain to create the best visuals. We hear how to work with the automatic and manual sides of our brains to deliver information effectively.

He explains his step-by-step process, starting with goals and audience to working out your means and motivators – all before you even start thinking about how your visuals will look. For a masterclass in creative visuals and visual messaging, don’t miss this episode!

Learning points from the episode include:

• 00:00 – 01:55 Introduction
• 01:55 – 02:54 Mike’s tip for making images better
• 02:54 – 06:21 Why should you deliver your message in visual form
• 06:21 – 09:27 How to start crafting your message
• 09:27 – 14:00 Tying messages to emotions to engage people
• 14:00 – 17:16 Means and motivators in your messaging
• 17:16 – 22:05 Taking chunks of information and turning it into a story
• 22:05 – 24:24 How to convey a message visually
• 24:24 – 26:14 The benefits of following a clear process
• 26:14 – 29:45 Why AI can be a “smart start” but not a replacement for creatives
• 29:45 – 33:50 Speed round questions
• 33:50 – 34:32 Mike’s final take on using visuals
• 34:32 – 35:27 Outro

Important links and mentions:

• Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-parkinson-bb364/
• Follow Mike on X: https://twitter.com/Mike_Parkinson
• Follow Mike on Instagram: https://www.instagram.com/mikeparkinson_bdg/
• Mike Parkinson and Billion Dollar Graphics YouTube channel: https://www.youtube.com/channel/UCRDQaYfze62MYQ_CO5rjo1w
• Billion Dollar Graphics: https://billiondollargraphics.com/

Taim began his channel as a way to learn and remember information in med school, but quickly realized that he wasn’t the only one benefiting from his videos…

The Taim Talks Med YouTube channel has built a following of over 150k subs with hundreds of videos on anatomy. What started as a channel of humble presentations for his own benefit has grown into a library of engaging and helpful animated medical lectures. We hear about his journey from med school to media and the process he uses to craft each video.

Learning points from the episode include:

• 00:00 – 01:40 Introduction
• 01:40 – 02:46 One tip for creating videos
• 02:46 – 06:30 Why Taim started a YouTube channel
• 06:30 – 08:15 The main thing that made a difference to his videos
• 08:15 – 10:34 Making learning content in the way you like to learn
• 10:34 – 15:34 How Taim decides what content topics to cover
• 15:34 – 19:47 Taim’s step-by-step process for creating videos
• 19:47 – 21:12 How Taim balances making videos with his job as a doctor
• 21:12 – 24:23 How Taim battles with the expectation to upload and found a healthier approach
• 24:23 – 26:46 Tips for medical students looking to make content
• 26:46 -34:16 Speed round questions
• 34:16 – 35:06 Taim’s final take
• 35:06 – 36:16 Outro

Important links and mentions:

• Follow Taim on Instagram: https://www.instagram.com/taimtalksmed/
• Subscribe to Taim Talks Med on YouTube: https://www.youtube.com/@TaimTalksMed
• Watch Taim’s video - How I Make Educational Videos (2024) – 7 Steps: https://www.youtube.com/watch?v=NZx5UWhkHaI

You might think you’re safe in the L&D space. After all, workplace educational content means you have a somewhat captive audience. But is that audience really engaging with and absorbing the content? Or is that content competing for brain space with the latest MrBeast video?

In this episode, we welcomed Matt Gjertsen, Founder of Better Every Day Studios, a learning and development consultancy that teaches people how to create better content. We explore the challenges that L&D creators are up against, how we can create better videos, and the lessons we can take from successful content creators on YouTube. He explains how L&D creators can scale their efforts, speed up content iteration, and develop a pre-planning strategy for videos.

Learning points from the episode include:

• 00:00 – 01:57 Introduction
• 01:57 – 03:24 Matt’s top tip for creating better videos
• 03:24 – 05:53 Why L&D should take lessons from YouTube creators
• 05:53 – 08:54 How L&D can scale and speed up content iteration
• 08:54 – 12:42 Why a solid pre-planning strategy is essential before you hit record
• 12:42 – 16:27 What YouTubers and content creators get right when it comes to grabbing attention
• 16:27 – 19:32 Why your videos’ titles and descriptions shouldn’t be an afterthought
• 19:32 – 21:21 Why better videos mean better learning
• 21:21 – 24:22 Does L&D content need to be entertaining?
• 24:22 – 26:42 What not to copy from YouTube as an L&D creator
• 26:42 – 30:12 Speed round questions
• 30:12 – 31:00 Matt’s final take
• 31:00 – 32:05 Outro

Important links and mentions:

• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewgjertsen/
• Better Every Day Studios: https://www.bettereverydaystudios.com/
• Better Every Day Studios YouTube channel: https://www.youtube.com/channel/UC6sHpKEkdnD0-VKOIBAxcMA
• Making Better podcast: https://www.bettereverydaystudios.com/making-better

We sit down with the Co-Founders of Millbrook Studios, Carl Lechner and Tripp Green, to hear about what makes a great video and how you can improve the performance of your content.

Carl and Tripp share tips on how creators can battle with audiences’ dwindling attention spans to get the message across and how to keep people engaged with your content. They also explain why the best way to learn is to learn from the best.

Learning points from the episode include:

• 00:00 – 02:38 Introduction
• 02:38 – 05:33 Top tips for creating videos
• 05:33 – 07:59 What to know before working with a studio like Millbrook Studios
• 07:59 – 11:02 Advice on how to get started making videos
• 11:02 – 14:35 How to make videos engaging
• 14:35 – 17:24 How Millbrook Studios works with clients on idea generation
• 17:24 – 19:23 Common issues when working with clients and creators
• 19:23 – 21:55 How Carl and Tripp help clients narrow down ideas for content
• 21:55 – 24:34 Where Carl and Tripp go for inspiration
• 24:34 – 27:53 Speed round questions
• 27:53 – 28:59 Carl and Tripp’s final take on creating videos
• 28:59 – 30:02 Outro

Important links and mentions:

• Connect with Carl on LinkedIn: https://www.linkedin.com/in/carllechner4/
• Connect with Tripp on LinkedIn: https://www.linkedin.com/in/trippgreen/
• Follow Millbrook Studios on LinkedIn: https://www.linkedin.com/company/millbrook-studios/
• Millbrook Studios: https://www.millbrookstudios.com/

We published the 2024 Workplace Flexibility Trends Report recently to dig into what the data says about workplace flexibility today. To talk through the findings, we welcomed two experts on workplace flexibility and analytics – Nida Mehtab, the CEO and Founder of Caryatid, and Kate Lister, President of Global Workplace Analytics, to the podcast.

We explore what the data says about workplace trends around remote and hybrid work, flexible hours, how different generations of workers prefer to work and take part in meetings, and much more.

Download the report today to learn more. You can find the link in the resources section below.

Learning points from the episode include:

• 00:00 – 03:03 Introduction
• 03:04 – 03:58 What the Workplace Flexibility Trends Report is about
• 03:59 – 06:30 The standout findings from our research
• 06:31 – 08:32 How to find a balance between remote and office working
• 08:33 – 11:23 Tapping into the “why” of returning to the office
• 11:24 – 16:41 Why companies aren’t providing the resources to return to the office
• 16:41 – 24:13 How to bring flexibility into meetings
• 24:13 – 26:18 How AI tools can help you give everyone a voice in meetings
• 26:19 – 36:18 Accommodating mixed feelings on commuting to the office and meetings
• 36:19 – 42:01 How younger generations prefer to communicate
• 42:02 – 43:16 Why workplaces need to find a middle ground that works for the organization and employees
• 43:17 – 46:48 How to connect with and learn more from Nida and Kate

Important links and mentions:    

• Download the 2024 Workplace Flexibility Trends Report: https://www.techsmith.com/research-2024-workplace-flexibility-trends-report.html
• Connect with Nida on LinkedIn: https://www.linkedin.com/in/nida-mehtab-26499672/
• Connect with Kate on LinkedIn: https://www.linkedin.com/in/klister/
• Caryatid: https://www.caryatid-space.com/
• Global Workplace Analytics: https://globalworkplaceanalytics.com/
• Follow FutureWorkforce on X: https://twitter.com/FutureWorkforce

So, what can L&D creators learn from marketing? It turns out a lot! In this episode of The Visual Lounge, we speak with Bianca Baumann, VP of Learning Solutions & Innovation at Ardent, and Mike Taylor, Learning Consultant at Nationwide, to get their thoughts on using marketing tools and techniques to create great educational videos and eLearning materials.

We look at some of the lessons we can take from marketing around getting audience attention and building audience personas to drive your message home. We look at tools and tactics commonly used in marketing that can be applied to anyone creating learning content and why, like in marketing, we need to think about the audience’s thoughts and feelings.

Learning points from the episode include:

• 00:00 – 02:33 Introduction
• 02:33 – 03:38 Bianca and Mike’s top tips for using video
• 03:38 – 05:09 Why Bianca and Mike borrow marketing strategies for L&D content
• 05:09 – 07:52 How L&D professionals can grab attention with their content
• 07:52 – 11:45 How can L&D start to learn from marketing?
• 11:45 – 14:02 Why L&D people are hesitant about using marketing tactics
• 14:02 – 16:15 What L&D creators can learn about audience emotion
• 16:15 – 18:36 Questions that L&D can ask learners to improve learning content
• 18:36 – 21:48 How L&D can avoid getting hung up on having limited budgets
• 21:48 – 25:39 Why we need to look beyond the L&D world for tools and tech
• 25:39 – 29:48 Speed round questions
• 29:48 – 30:40 Mike and Bianca’s final takes
• 30:40 – 31:40 Outro

Important links and mentions:

• Connect with Mike on LinkedIn: https://www.linkedin.com/in/miketaylor/
• Connect with Bianca on LinkedIn: https://www.linkedin.com/in/biancabaumann/

So, is your imagery – whether that’s images or videos – resonating with your audience?

We invited Leanna Pham, Director & Executive Producer of the widely popular Social Pros Podcast, to The Visual Lounge to share her insights and expertise on creating imagery that engages audiences. 

In this episode, she shares some great advice for using images and video to reflect your brand more effectively and how brands can get started with visual content. We hear her thoughts on creating content that fits the platform and audience rather than trying to post everything everywhere and what the seven-second rule means for video content. 

Learning points from the episode include:

• 00:00 – 02:00 Introduction
• 02:00 – 03:14 Advice for using images in the workplace
• 03:14 – 05:46 Practical production tips on video, lighting, and audio
• 05:46 – 11:05 How brands can let their personality shine through
• 11:05 – 16:51 Why you should adjust content to fit the platform 
• 16:51 – 18:21 Why you can’t please everyone
• 18:21 – 20:36 How to follow the seven-second rule in video
• 20:36 – 24:05 Lessons from MrBeast
• 24:05 – 26:37 Being “real” on social media and in your content
• 26:37 – 32:20 Speed round questions
• 32:20 – 33:11 Leanna’s final take
• 33:11 – 34:12 Outro

Important links and mentions:

• Connect with Leanna on LinkedIn: https://www.linkedin.com/in/leanna-pham/

Whether you’re a content creator, an influencer, or are creating videos in a corporate setting, you should still aim to master the basics of what makes a good video. After all, the goal of your video is to deliver value and solutions to your audience. 

But how we approach shooting, scripting, editing, and everything in between is ripe for experimentation. 

In this episode, host of The Visual Lounge, Matt Pierce, looks at the evolution of video and breaks down the best practices today. Tune in to hear about the latest video trends and how you can run with them to create engaging videos your audience will love. 

Learning points from the episode include:

• 00:00 – 01:21 Introduction
• 01:21 – 02:20 How video has evolved 
• 02:20 – 03:03 Why you should learn the “rules” so you can break them
• 03:03 – 04:03 Should you script your videos?
• 04:03 – 06:45 The benefits of templatizing elements of your videos
• 06:45 – 08:14 Should you use AI to help you create videos?
• 08:14 – 10:40 Why the audience’s needs are still the top priority 
• 10:40 – 15:01 The benefits of creating multi-purpose content 
• 15:01 – 16:40 Why quality of production is irrelevant if you don’t have the basics 
• 16:40 – 20:23 The evolution of editing videos 
• 20:23 - 21:33 How restraints in the creative process impact video (for better or worse)
• 21:33 – 22:37 What really makes a good video
• 22:37 – 23:37 Outro

Important links and mentions:

• Connect with Matt on LinkedIn

In this episode of The Visual Lounge, we hear from Brandon Burtner, the Senior Director of Learning Strategies and Solutions at Scaled Agile, on his approach to accelerating workflows in video creation.  

A big takeaway from this episode is to not just focus on the production side of things but to also be mindful of the planning process, project management, file management, and everything that needs to happen before you hit record. 

Brandon takes us through some steps in the agile work method and explains how you can accelerate your workflows and collaborate with stakeholders and contributors more efficiently.  

Learning points from the episode include: 

• 00:00 – 02:18 Introduction
• 02:18 – 05:09 Brandon’s top tip for improving how you create videos
• 05:09 – 07:02 What it means to accelerate flow
• 07:02 – 11:19 How to start accelerating flow for your videos
• 11:19 – 12:32 How to approach project management in a team
• 12:32 – 15:04 How to weigh up “busy work” vs. important project management work
• 15:04 – 18:31 The importance of minimizing handoffs and dependencies
• 18:31 – 21:41 Using templates to accelerate workflows
• 21:41 – 27:10 Optimizing practices for production
• 27:10 – 31:07 Speed round questions
• 31:07 – 31:47 Brandon’s final take
• 31:47 – 32:46 Outro

Important links and mentions: 

• Connect with Brandon on LinkedIn: https://www.linkedin.com/in/brandon-burtner/ 
• Scaled Agile: https://scaledagile.com/ 

Aaron King, an entrepreneur and filmmaker of the DeepSnap YouTube channel, joins this episode of The Visual Lounge to give his take on what makes scroll-stopping videos. We hear about how he got started in content creation, coming in from the world of entrepreneurship, and what he’s learned about content in the past few years.  

Aaron talks about the power of video in helping to build his brand and why he thinks that being yourself and true to your brand will help you forge a deeper connection with your audience.  

This episode marks 200 and counting of The Visual Lounge! It was great to hear that Aaron shares the TechSmith philosophy of leveling up your skills with every video you create.  

Learning points from the episode include: 

• 00:00 – 01:47 Introduction 
• 01:47 – 03:13 Aaron’s top tip for improving your videos 
• 03:13 – 07:03 What is a video hook and how can you start using them? 
• 07:03 – 11:21 How to create interesting content, no matter your topic 
• 11:21 – 15:11 How to make sure your video has great audio that draws people in 
• 15:11 – 16:29 Stumbling across new ideas in the comment section 
• 16:29 – 24:27 Why Aaron decided to become a content creator  
• 24:27 – 25:29 Why speed is so important when you’re starting out in your journey 
• 25:29 – 28:43 Speed round questions  
• 28:43 – 29:22 Where to find Aaron and information about his brands 
• 29:22 – 30:11 Aaron’s final take on creating great videos 
• 30:11 – 31:21 Outro 

Important links and mentions: 

• Connect with Aaron on LinkedIn: https://www.linkedin.com/in/deepsnap/ 
• Follow Deep Snap on X: https://twitter.com/deepsnap  
• Deep Snap: https://deepsnap.com 
• Subscribe to Aaron’s channel: https://www.youtube.com/@deepsnap 

Dr Quinn provides learning experiences and design strategy to corporations, higher education government, and not-for-profit organizations. He joins this episode to take a deep dive into the idea of cognitive properties as it relates to media, how to translate this knowledge into the media you create and why no one should be creating video for video’s sake.    

Join us for this episode to get a deeper understanding of how to integrate thinking and learning with technology to improve organizational execution, innovation and ultimately performance.  

Learning points from the episode include: 

• An introduction to Dr Clark Quinn PhD 
• Why you shouldn’t make video for videos sake  
• What are cognitive properties in relation to media  
• How to translate this knowledge into video  
• Should you use templates for video creation that can be repurposed? 
• Other things to understand about cognitive properties  
• Advice for creators struggling to find time to iterate on what they’ve created  
• Speed round questions 
• Clark’s final take 
• Outro  

Important links and mentions: 

• Connect with Clark at Quinnovation.com Quinnovation.com 
• Follow Clark’s blog Learnlets.com  
• Connect with Clark on LinkedIn https://www.linkedin.com/in/quinnovator/ 

Joining this episode of The Visual Lounge is Britt Carter, the Creator Success Manager at GigaStar and one-half of the duo behind The Betting Belle YouTube channel. Britt’s career has seen her work with big-name content creators, including MrBeast and Ryan Christopher Slots. Now, she runs her own YouTube channel featuring casino and gambling content.  

Fully immersed in the world of content creation, Britt has some great advice for creators on video creation, networking, using analytics, and learning to use video editing tools. Tune in to hear why she believes that building solid relationships in your industry and consistency are the keys to success.  

Learning points from the episode include: 

• Introduction 
• Britt’s top tip for improving your videos 
• Advice for staying consistent with your content 
• Why content creation is no easy feat 
• What new content creators should focus on  
• Britt’s advice for building relationships in the content creator world 
• How to become more comfortable on camera  
• The challenge of creating gambling content  
• Britt’s journey to becoming a video editor  
• Why it’s important to find the right tool for your needs 
• Speed round questions  
• Where to connect with Britt and her content  
• Britt’s final take on content creation 
• Outro 

Important links and mentions: 

• Connect with Britt on LinkedIn: https://www.linkedin.com/in/brittanyjocarter/ 
• Follow Britt and The Betting Belle on Instagram: https://www.instagram.com/thebrittc/  and https://www.instagram.com/bettingbelle/   
• The Betting Belle: http://bettingbelle.com 
• The Betting Belle YouTube channel: http://youtube.com/@bettingbelle 

In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators. 

Rob explains why collaboration, not competition, is key to succeeding in the creator space and shares stories of how he’s managed his own creator journey. We also hear his advice on working with brands as a creator and then, on the flip side, how brands can hire creators themselves. He also breaks down the top two trends that he’s seen grow in the video space. 

Learning points from the episode include:

• 00:00 – 02:31 Introduction to Rob
• 02:31 – 04:42 – Why we should learn from other creators
• 04:42 – 06:29 Why collaboration is so important in video 
• 06:29 – 10:30 The top thing that video creators are struggling with
• 10:30 – 12:07 The benefits of bring guests onto a podcast
• 12:07 – 18:12 Rob’s advice for creators working with brands 
• 18:12 – 22:50 How brands can approach creators 
• 22:50 – 26:59 The biggest trends in content creation right now
• 26:59 – 31:33 Speed round questions 
• 31:33 – 32:32 Rob’s final take 
• 32:32 – 33:28 Outro

Important links and mentions:

• Connect with Rob on LinkedIn: https://www.linkedin.com/in/robbalasabas
• Follow Rob on Twitter/X: https://twitter.com/rob_balasabas?lang=en
• Follow Rob on Instagram: https://www.instagram.com/robsotheraccount/
• Rob’s YouTube channel: https://www.youtube.com/c/socialmediaclub

It’s one of the top debates in the video creation world, and there’s no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode. 

Joining the debate are TechSmith’s Ryan Knott, Marketing Content Strategist, and Andy Owen, Video Producer, to share their thoughts on whether scripts are necessary and the best times to use one. 

As a video producer, Andy shares his experience of editing videos without a script, and Ryan explains why sitting in on recordings as a writer can help you reshape your scripts to sound more natural. While Andy and Ryan are firmly team script, they explain that it depends on the type of video you want to make, how much time you want to spend on it, and why you should always consider your viewer when deciding.  

Key Moments: 

• 00:00 – 02:18 Introduction 
• 02:18 – 03:41 Ryan and Andy describe their roles in making videos for TechSmith 
• 03:41 – 05:10 Why Ryan and Andy started experimenting with the no-script approach 
• 05:10 – 06:55 The benefits of having a writer in the recording studio  
• 06:55 – 09:30 Andy describes the transition from working with scripts to working without 
• 09:30 – 10:25 How scripting helps to keep you on track  
• 10:25 – 14:35 Striking a balance between having a script vs. no script  
• 14:35 – 18:56 Why saving time by not writing a script could take longer overall 
• 18:56 – 20:40 The challenges of editing unscripted videos 
• 20:40 – 28:30 Scripted videos vs. unscripted – Andy and Ryan share their votes and advice 
• 28:30 – 29:19 Outro 

Key Links:  

• YouTube Reaction Videos Made Easy with Camtasia Rev 
• Learn more about Camtasia 

On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other social platforms and how it could help build rapport with your peers before meetings and talks. 

But how do you get started? Well, Finn says a little experimentation is OK! It doesn’t matter if your first video doesn’t explode, so long as you’re providing something valuable to your audience. 

Learning points from the episode include: 

• 00:00 – Introduction 
• 02:17 – Finn’s tip for making better videos 
• 03:15 – What role YouTube can play in the growth of your business 
• 06:19 – Why YouTube shouldn’t be your “dumping ground”  
• 07:12 – How important is personality on corporate YouTube? 
• 11:31 – Is consistency important? 
• 16:24 – How to get started on YouTube 
• 22:00 – What constitutes success on YouTube? 
• 23:18 – Finn’s Speed Round 
• 26:38 – The final take 
• 27:10 – Outro   

Important links and mentions: 

• Connect with Finn on LinkedIn 
• Follow Finn on Instagram 
• Find Finn’s website 
• Subscribe to Finn on YouTube 

Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at ClickUp. 

Greg joins The Visual Lounge to share how he creates content to engage thousands of learners with learning tool, ClickUp University. He tells us his top tips for defining and generating engagement, the advantages of visual content over text and how customer feedback shapes the path his content takes.  

Learning points from the episode include: 

• 00:00 – Introduction 
• 01:36 – Greg’s tip for using videos and GIFs 
• 02:56 – Unpacking findings from ClickUp University surveys 
• 03:36 – When to use video and when to use GIFs 
• 05:54 – Why use video and GIFs instead of text? 
• 07:36 – How customer feedback led Greg to shift his content focus 
• 09:24 – The first steps toward making video content that scales 
• 12:08 – Defining and generating engagement  
• 17:03 – Greg’s career as a video creator 
• 22:03 – Greg answers Speed Round questions 
• 26:59 – The final take 
• 27:25 – Outro  

Important links and mentions: 

• Connect with Greg on LinkedIn 
• Follow Greg on Twitter/X 
• Follow Greg on Instagram 
• Visit ClickUp University 
• Subscribe to Greg on YouTube 

Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge.  

He says your first step should be to form a strong, clear idea that you’re happy with and that won’t be misunderstood by your management. Asynchronous communication is his go-to method to communicate ideas, as it allows you to combine the energy of live calls with the clarity of emails. 

Plus, hear Guy’s top tips for growing your creative tastes…and why Weezer is still a great band! 

Learning points from the episode include: 

• 00:00 – Introduction 
• 04:39 – Guy’s tip for video creators 
• 06:48 – Why you need clear ideas and strategies before making videos 
• 11:52 – Why creative ideas should be discussed asynchronously 
• 17:38 – Allowing your stakeholders to previsualize your ideas 
• 21:07 – Making sure you have confidence in your ideas 
• 23:18 – Controlling variables in your pitches and processes 
• 26:55 – How to grow your creative taste 
• 32:27 – Hear Guy’s Speed Round answers 
• 39:22 – The final take 
• 40:45 – Outro  

Important links and mentions: 

• Follow Umault on LinkedIn 
• Follow Umault on Twitter/X 
• Follow Umault on Instagram 
• Visit the Umault website 
• Subscribe to the Umault YouTube channel 

It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new things with the videos you create.

Thanks for being a viewer of the channel. From all of us at TechSmith & The Visual Lounge podcast, we want to wish you a wonderful and successful 2024!

Key points from this episode:

• 00:00 - Introduction
• 00:30 - Thinking about scheduling
• 01:00 - Put together the idea of Leveling Up and Scheduling.
• 01:35 - Build in time and space to play around with and explore new ideas
• 02:05 - How I learned from building the TechSmith Academy
• 02:40 - If you want to get better - do this!
• 03:08 Video is about exploring and learning through experimentation, leading to better problem-solving skills.
• 04:00 - Give yourself time!
• 04:58 - What are you thinking about?

Important links and mentions:

Want to get better at video? Check out TechSmith Academy - free learning about creating and using video.

Looking for video editing software? Try Camtasia

#podcast #videocreation #learnin

So how can professionals fight their fears and take those all-important first steps towards growing their business through video? 

On this episode of The Visual Lounge, we ask someone who has been there and done it – Texas master plumber, entrepreneur and YouTuber Roger Wakefield. Roger is a plumber by trade but chose to expand his marketing strategy by creating simple, direct videos that help out his audience. 

Roger shares the lightbulb moment that prompted him to start making videos and how we went from knowing nothing about video to becoming the go-to guy for DIY and plumbing tutorials on YouTube. 

If you’re thinking about creating video content, but have a list of reasons why you shouldn’t – this episode is for you! 

Learning points from the episode include: 

• 00:00 – Introduction 
• 03:10 – Roger’s top tip for improving your videos 
• 04:18 – Sharing your mistakes and growing from them 
• 05:05 – Why Roger chose to make YouTube content 
• 06:45 – Roger’s lightbulb moment! 
• 10:10 – The first challenges Roger faced as a creator 
• 11:20 – The benefits of hiring a YouTube consultant 
• 14:57 – What makes Roger great at his job? 
• 16:58 – What makes a good video? 
• 19:20 – The number one thing for video success 
• 20:41 – A look at Roger’s team 
• 24:30 – Roger shares his Speed Round answers 
• 32:14 – Roger’s final take 
• 33:05 – Outro  

Important links and mentions: 

• Subscribe to Roger’s YouTube channel 
• Subscribe to TheTradeTalks on YouTube 
• Follow Roger on LinkedIn 
• Follow Roger on Twitter/X 
• Follow Roger on Instagram 
• Visit Roger’s website 

YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be the beating heart of your content. 

She explains how to showcase your authentic self on camera, align your personality with company values on brand channels and reminds us of something super-important…aim to improve your videos 1% every single time. 

Learning points from the episode include: 

• 00:00 – Introduction 
• 02:17 – One tip for improving your videos 
• 04:12 – Why storytelling really matters in video 
• 06:47 – The do’s and don’ts of storytelling 
• 10:15 – Making quality videos with simpler equipment 
• 11:27 – Where story comes into video creation 
• 16:11 – Explaining energetic transfers during video creation 
• 17:38 – Sharing your personality on brand channels 
• 21:56 – Aligning with your company’s values and goals 
• 25:42 – Amanda’s Speed Round answers 
• 31:09 – Amanda shares her final take 
• 31:40 – Outro  

Important links and mentions: 

• Subscribe to Amanda’s YouTube channel 
• Connect with Amanda on LinkedIn 
• Follow Amanda on Instagram 
• Visit Amanda’s website 

Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author Lisa Childs. 

Lisa joins this episode of The Visual Lounge to share her recipe for success, detailing her introduction to video creation and how she built her YouTube channel to reach 250,000+ subscribers – plus the challenges in between! 

Learning points from the episode include: 

• 00:00 – Introduction 
• 02:30 – Lisa’s top tip for improving your videos 
• 04:14 – How Lisa started making cooking videos 
• 05:00 – Why video creators should learn and adapt 
• 06:35 – What Lisa’s previous career taught her 
• 10:47 – Lisa’s first steps as a creator 
• 12:09 – Lisa’s biggest challenges as a creator 
• 15:57 – Does Lisa use templates and structures for her videos? 
• 19:41 – Providing value without high-tech equipment 
• 22:00 – The moment Lisa realized her success as a creator 
• 26:36 – Lisa’s experience with Camtasia 
• 29:19 – Speed Round questions 
• 38:11 – Lisa’s final take 
• 38:49 – Outro   

Important links and mentions: 

• Connect with Lisa on LinkedIn 
• Follow Lisa on Instagram 
• Visit Lisa’s website 
• Subscribe to Lisa on YouTube

Each stage of production takes consideration, time and effort, so what tools and processes can you put in place to streamline your workflow and create fantastic videos faster?

This is part 2 of our fascinating conversation with YouTube creator, speaker and entrepreneur, Nick Nimmin. In it he explains his super-organized video creation process and takes us through the tips, tricks and hacks that make his work easier.

Nick tells us the benefits of keeping things simple, why your main goal should be to provide your audience with maximum value and tips on how to do that. Plus he explores how AI tools can help with ideation and shares a welcome reminder – don’t expect instant results. Even the seasoned pros are always learning!

Learning points from the episode include:

• 00:00 – Introduction
• 01:34 – Nick’s tips for speeding up video creation
• 06:08 – ChatGPT’s helpful feature for ideation
• 09:24 – Discussing Nick’s set-up
• 12:44 – What you need to get started making videos
• 15:36 – The beauty of simplicity
• 17:57 – Focus on providing value to your audience
• 21:44 – Does every YouTube creator need to consider brand?
• 27:30 – Don’t expect instant results!
• 33:02 – A quick tip for designing thumbnails
• 36:24 – Nick’s final tips
• 42:29 – Outro 

Important links and mentions:

• Connect with Nick on LinkedIn
• Subscribe to Nick’s YouTube channel
• Visit Nick’s website

On this episode, we ask Nick Nimmin, YouTube creator, entrepreneur and speaker for his tips and tricks. He takes a deep dive into his content creation strategy, explaining how he leverages audience feedback to form ideas for his videos and uses AI tools to speed up his workflow. 

Plus, he shows us his content file structure, guides us through his editing process and provides one tip that could save you tons of time.

Learning points from the episode include:

·       00:00 – Introduction

·       03:06 – Why time can be a challenge for video creators

·       05:16 – Top tips on ideating for video creation

·       10:41 – Using AI for video creation, good or bad?

·       19:07 – How Nick keeps his video creation fast and efficient

·       23:04 – Why Nick creates more than one video in a day

·       26:34 – Nick’s content file structure

·       31:42 – How long does it take to edit videos?

·       38:30 – Outro 

Important links and mentions:

·       Connect with Nick on LinkedIn

·       Subscribe to Nick’s YouTube channel

·       Visit Nick’s website

But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact? 

On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audience. 

Remember: bring them in, create content for them and keep them watching. 

Learning points from the episode include: 

• 00:00 – Introduction 
• 00:57 – Fighting for attention on YouTube 
• 02:45 – The YouTube creator mindset 
• 05:44 – Applying a creator mindset to internal training content 
• 07:29 – How AI could impact video creation 
• 08:53 – The power of jump cuts 
• 11:33 – Find your style 
• 11:52 – Experimenting with TechSmith content 
• 13:13 – What’s on screen in your videos? 
• 15:52 – Knowing your audience 
• 16:54 – Bring them in, create content for them and keep them watching 
• 17:00 – Outro  

Important links and mentions: 

• Connect with Matt on LinkedIn 
• Follow Matt on Twitter

Leslie joins this episode of The Visual Lounge to guide us through making effective, “sense rich” presentations faster, from concept to completion. She provides tips on keeping things clear and concise and balancing individualism with brand values. Leslie also dives into the importance of appealing to your audience’s senses in order to make presentations more memorable. 

Learning points from the episode include: 

• 00:00 – Introduction 
• 02:49 – How Leslie became involved in customer success 
• 05:13 – Making learning presentations successful 
• 06:49 – Leslie’s tip for using videos and images in presentations 
• 09:04 – Brand vs individual in your presentations 
• 10:43 – The first steps towards a great presentation 
• 16:14 – Making your ideas sense-rich 
• 19:06 – Where people get stuck making presentations 
• 24:54 – Should you script presentations? 
• 26:47 – How to condense information and keep things short 
• 31:40 – Hear Leslie’s Speed Round answers 
• 35:57 – Leslie’s final take 
• 36:36 – Outro   

Important links and mentions: 

• Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-chamberlain-a3475121/ 

We asked Jane Bozarth, Director of Research at Learning Guild, to join us on The Visual Lounge and help unpack our recent research report, ‘Chaos to Clarity: How to Thrive in the Modern Workplace’. 

Jane shares her thoughts on the most interesting findings from the research, explaining how to make meetings more productive, leverage the benefits of asynchronous videos and use visuals to enhance your communication. 

Plus, she shares why it could be time to change the medium you’re using to better connect with your team. 

Learning points from the episode include: 

• 00:00 – Introduction 
• 02:00 – Introducing the research report 
• 03:58 – Are meetings still popular? 
• 05:53 – How to make meetings more productive 
• 07:46 – When to use asynchronous video 
• 10:07 – Are meetings always the right medium to convey information? 
• 12:32 – How to make asynchronous video effective 
• 17:39 – Sending better emails 
• 22:15 – Visuals make your messages more effective 
• 25:51 – Jane’s final thoughts on the report 
• 28:49 – Jane’s Speed Round 
• 36:45 – The final take  

Important links and mentions: 

• Connect with Jane on LinkedIn 
• Visit the Learning Guild website 
• Find the research report here

Communication is key to success in any workplace, so we asked Jeremie Brecheisen, Managing Director at Gallup, on The Visual Lounge, to share his expert advice. 

Jeremie shares what good communication means to him and how we can prevent proximity bias as teams continue to mix remote and onsite working. Plus, hear how asynchronous communication can boost productivity and cut out distractions. 

Learning points from the episode include: 

• 00:00 – Introduction 
• 02:57 – Getting to know Jeremie 
• 04:57 – Defining healthy communication in the workplace 
• 08:12 – Using visuals to breed strong communication 
• 11:55 – Dealing with proximity bias 
• 21:03 – Do we have too many meetings? 
• 27:26 – Benefits and drawbacks of asynchronous communication 
• 31:50 – Practical advice on workplace communication 
• 33:54 – Speed Round Questions 
• 38:48 – Jeremie’s final take 
• 40:26 – Outro  

Important links and mentions: 

• Connect with Jeremie on LinkedIn: https://www.linkedin.com/in/jeremiekbrecheisen/  
• Jeremie’s Gallup articles: https://www.gallup.com/people/JeremieBrecheisen.aspx?a=246527&p=1  
• Jeremie’s Gallup piece on the Four Essential Dynamics of Hybrid Work: https://www.gallup.com/workplace/390944/four-essential-dynamics-hybrid-work.aspx  

In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what makes good graphic design and how to tell stories through your visuals. 

Plus, Lainey gives us insights into her own career, what graphic design trends are on the horizon and shares details about her contribution to our Snagit update.  

Learning points from the episode include: 

• 00:00 – Introduction 
• 02:19 – How Lainey began her career in illustration 
• 03:51 – Why everyone is creative 
• 04:47 – What makes a project successful? 
• 06:52 – Advice for being successful with images 
• 08:42 – Why are more organizations using illustrations? 
• 11:17 – The power of storytelling through illustration 
• 12:07 – Outlining the creative process from concept to final product 
• 15:06 – Keeping up with illustration trends 
• 16:52 – How Lainey illustrates 
• 20:27 – Exploring Lainey’s work for TechSmith 
• 22:14 – Does she have creative freedom? 
• 23:46 – Incorporating diversity and inclusion 
• 25:07 – The importance of accessibility 
• 26:48 – The top trends to look out for 
• 29:17 – Lainey’s Speed Round 
• 34:29 – Final take 
• 35:05 – Outro  

Important links and mentions: 

• Connect with Lainey on LinkedIn 
• Follow Lainey on Instagram 
• Visit Lainey’s website 

On this episode of The Visual Lounge, we are joined by Abbey Cooke, Learning and Digital Collaboration Manager at Southern States Cooperative and owner of Lizard Brain Learning. 

Abbey shares how she got started in her industry, why she prioritizes the social aspects of training and how she measures her success. 

Plus, she provides tips on adding a touch of creativity to training content and gives us the top secrets behind her 60k+ follower TikTok profile.  

Learning points from the episode include: 

• 0:00 – Intro 
• 01:45 – How Abbey got started making videos and images 
• 03:51 – How to define success in video creation and social media 
• 06:16 – A tip for video and image production 
• 07:33 – How short-form video has impacted Abbey’s work 
• 10:55 – The social aspect of training 
• 14:18 – What helps build bridges between remote trainees? 
• 15:50 – What should be a video vs another type of content? 
• 20:37 – Metrics and indicators 
• 22:10 – Applying creativity to corporate social media content 
• 26:37 – Extra advice from Abbey 
• 28:36 – Abbey’s TikTok tips and tricks 
• 30:56 – Abbey’s Speed Round questions 
• 36:57 – Final take 
• 37:41 – Outro  

Important links and mentions: 

• Connect with Abbey on LinkedIn 
• Visit the Lizard Brain Learning website 
• Follow Abbey on Instagram 
• Follow Abbey on TikTok 
• Subscribe to Lizard Brain Learning on YouTube 

Snagit 2024 is out and packed full of new and improved features to help you make video a part of your everyday toolkit – whether you’re a beginner or a video pro.  

In this episode of The Visual Lounge, we sat down with TechSmith’s Nick Rich, Associate Technical Product Manager, who has been responsible for helping us launch these brilliant new features. Hear Nick explain how our new mouse cursor options, timeline display, combined videos, and sharing features can help to take the hassle out of creating videos.  

Learning points from the episode include: 

• 02:39 – How Nick got his role at TechSmith 
• 04:05 – What makes successful images and videos? 
• 06:00- Nick’s top tip for working with images and videos 
• 10:43 – Snagit 2024’s new cursor features 
• 14:09 – A look at the new Snagit timeline display 
• 16:40 – How Snagit users can combine videos  
• 21:59 – How to share Snagit captures with Microsoft Teams and more 
• 25:35 – Features you may have missed in Snagit 
• 26:30 – Why we decided to enhance Snagit’s onboarding experience 
• 27:12 – How to use Snagit’s share link feature 
• 29:59 - Nick’s favorite Snagit 2024 feature 
• 30:45 – Speed round questions 
• 36:21 – Nick’s final take  

Important links and mentions: 

• Download Snagit 2024: https://www.techsmith.com/screen-capture.html 
• Connect with Nick on LinkedIn: https://www.linkedin.com/in/nicholas-rich/ 

Nicole Papaioannou Lugara, Learning Strategist and founder of Your Instructional Designer, joins this episode of The Visual Lounge to share top tips on implementing social learning, pitching it to your C-suite and determining whether it’s doing its job. 

Plus, she explores why video is so effective for social learning and why authenticity should always be front of mind. 

Learning points from the episode include: 

• 0:00 – Introduction 
• 2:14 – How Nicole got into instructional design 
• 4:25 – What defines success for social learning? 
• 6:23 – Nicole’s tip for using video and images in the workplace 
• 9:16 – What good social learning could look like 
• 10:41 – Can social learning just be natural? 
• 11:49 – What makes it work/not work? 
• 13:29 – What can prevent social learning from working well? 
• 15:01 – The most creative ways to implement social learning 
• 17:32 – The best ways to measure social learning’s success 
• 22:08 – Why video works for social learning 
• 28:33 – Be inspired! 
• 30:21 – Speed round 
• 35:51 – Nicole’s final take 
• 36:36 – Outro  

Important links and mentions: 

• Connect with Nicole on LinkedIn 
• Follow Nicole on Instagram 
• Visit Nicole’s website 
• Subscribe to Nicole’s YouTube channel 

On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers. 

Plus, she tells us the best ways to get to know your audience, spread the customer-first mindset across your organization and reap the benefits of generative AI.  

Learning points from the episode include: 

• 00:00 – Intro 
• 02:20 – How Sunny got started in customer experience 
• 03:39 – Defining success in her work 
• 05:09 – Advice on using videos and images to bridge the gap with customers 
• 07:10 – What content Sunny focuses on 
• 08:27 – How knowing your audience leads to better content 
• 10:16 – Building a better connection with customers (the first steps) 
• 14:01 – Make building better customer connections a team-wide mindset 
• 16:30 – Sunny’s views on AI to help build customer connections 
• 20:46 – The potential authenticity hazards of generative AI 
• 26:12 – Sunny’s favorite tools to connect with customers 
• 28:47 – Sunny’s Speed Round answers 
• 38:11 – Final take 
• 39:21 – Outro  

Important links and mentions: 

• Connect with Sunny on LinkedIn 
• Follow Sunny on Twitter 
• Visit Sunny’s website 

That’s what we chat about in this episode of The Visual Lounge with Mike Simmons, Speaker, Advisor, Coach, Fractional CRO/Sales Leader, and Enabler for Catalyst A.C.T.S. Mike shares how he first got started with images and video, and why simply starting can be the hardest but most important step. 

We hear about his method for balancing impact vs. energy when creating content and why you need to create and get feedback to find that sweet spot and level up your skills.  

Learning points from the episode include: 

• 00:00 – Introduction 
• 03:31 – How Mike first started using images and video 
• 05:01 – What makes a successful video 
• 06:45 – Mike’s method for getting feedback  
• 09:19 – Mike’s top tip for making images and videos  
• 11:36 – How Mike defines “accelerating impact” with video 
• 14:08 – The tools Mike uses to help him create videos  
• 19:29 – Mike’s advice for getting started  
• 24:30 – How you build momentum after getting started 
• 26:31 – Overcoming the risks of experimenting with videos  
• 31:52 – Questions to ask yourself to motivate you to start creating 
• 33:51 – Speed round questions  
• 39:38 – Mike’s final take 

Important links and mentions: 

• Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikesimmons/ 
• Catalyst A.C.T.S: findmycatalyst.com 
• Catalyst A.C.T.S’ YouTube channel: https://www.youtube.com/channel/UCa66Q2SqaPCA_TbhrOVNOCA 

To celebrate, host Matt Pierce shares some of the most memorable and insightful moments from the past three years. 

This episode features clips from Brian Fanzo, Cara North, Josh Cavalier and plenty of other incredible guests discussing the importance of understanding your viewers, making the first jump into video, why accessibility is essential and lots more. 

A huge thank you to all of our guests and every listener who has tuned in. Here’s to another three years! 

Learning points from the episode include: 

• 00:00 – Introduction 
• 00:10 – A message from Matt Pierce 
• 02:12 – Josh Cavalier on understanding your audience 
• 03:10 – Owen Hemseth/Owen Video on the G.R.E.A.T. principle 
• 05:00 – Brian Fanzo on identifying what makes you great on video 
• 07:09 – Jonathan Halls on taking inspiration from TV 
• 08:58 – Lee LeFever on storytelling on video 
• 11:22 – Diana Howells explains B.L.E.A.C.H.  
• 13:26 – Matt Pierce on making the most of your equipment 
• 15:17 – Peter Hopwood on the benefits of being self-critical 
• 16:45 – Elizabeth Pierce on using video to engage an audience 
• 18:28 – Matt Pierce and Jayne Davids on speeding up your video production 
• 21:50 – Paul Wilson on why quality is key 
• 23:37 – Andrew DeBell on making videos look better 
• 25:07 – Matt Pierce on why you should cut more from videos 
• 26:22 – Emily Weiss on using interaction to engage with your audience 
• 28:28 – Cara North on the value of accessibility 
• 31:20 – Edie Clark on why now is the time to create videos 
• 33:03 – Josh Cavalier on aiming high in video 
• 34:43 – Troy Hunt on why perfect is the enemy of good 
• 35:57 – Matt Tidwell on how to make your first video 
• 37:36 – Matt Pierce on getting better every day 
• 38:02 – Outro