Known for her soulful, "St. Louis-meets-Nashville" sound, Jenny dives deep into the creative journey behind her latest album release. But the conversation doesn’t stop at the studio—we’re exploring how her viral hit, "Rhinestone Rock,"became a certified elite line dance sensation, taking over dance floors across the country.

But the real storm? It was brewing at the 2026 Grammys. The duo breaks down:

• Billie Eilish’s polarizing "F*** ICE" acceptance speech that has the internet on fire.
• Trevor Noah’s final stint as host—was the comedy actually "funny" or just safe?
• Nicki Minaj’s digital "unleashing" as she took to social media to drop bombshell allegations and conspiracy theories while the show aired.

From the nature of award shows in a hyper-political era to the resilience of the Nashville music scene, Jason and Shelby aren't holding anything back.

From Austria’s horned nightmare Krampus, to Spain’s infamous poop log, and other festive customs that make caroling seem tame nothing is off-limits.

It’s funny, slightly unhinged, and the perfect reminder that Christmas gets weird everywhere. Tune in and laugh along.

It’s a joyful, uplifting conversation with plenty of heart. Tune in!

From personal milestones to musical breakthroughs, they open up about the moments that shaped them and the dreams they’re carrying into the future. Pull up a chair, grab a slice of pie, and join the conversation. It’s a warm, honest, and very on brand holiday hang.

They dive into who you are at your core, the power of genuine human connection, and why Sophie believes work and play should be woven together instead of kept apart. Her quick wit keeps the whole episode electric, and Jason and Shelby couldn’t stop laughing as she brought her humor and heart to every moment.

A fun, honest, and energizing conversation you won’t want to miss.

From the shrimp boat–style lunch where Ben and Jason first connected to the deeper questions behind the real X-factor—do we truly know ourselves?—Ben explores why the Relational Economy may matter more than talent alone.

You’ll hear why choosing your “spot” is everything, how one decision can redirect a life, and why what’s meant for you somehow finds its way.

Plus, get a first look at the new At Depth podcast launching January 1st.

Over an hour of insight, stories, and reflection—don’t miss it.

He opens up about the pivotal moment when legendary artist Billy B stepped into his life and shifted everything, offering the inspiration and direction that helped Charlie step fully into his artistry.

From those early sparks to the surreal experience of working with Dolly Parton, Charlie talks about what it is like to be trusted with iconic faces, the pressure, the joy, and the unexpected lessons learned along the way.

It is an episode filled with creativity, mentorship, and the magic that happens when someone finally steps into who they were meant to be.

It’s light, fun, and full of those “only on The Vocal Lab” moments. Tune in wherever you get your podcasts.

A little sass, a little shade, and a lot of laughs — only on The Vocal Lab Podcast.

This week, Jason, Shelby, and even Carlos dive into one of the biggest headlines in music: Higgsfield Records has officially signed its first AI artist, KION. What does this mean for singers, songwriters, and the industry at large? Is AI a threat, a tool, or the future of collaboration? We unpack the possibilities, the risks, and where human artistry still shines brightest.

Join us as Conor shares the journey behind his music, the lessons that keep him grounded, and maybe even a little sneak peek at what’s next.

Is it soothing? Is it terrifying? Or is it both?

Join us as we celebrate new beginnings, spill behind-the-scenes stories, and tiptoe into the whispery world of audio that might just give you chills — for better or worse.

Because behind every icon... is a very questionable snack. 😏🎶

Join us as we dive into Alex’s journey from Toronto to the global stage, unpack his creative process behind hits like Bored Games and Act Natural, and explore how he’s connecting with a rapidly growing fanbase around the world.

From songwriting secrets to the challenges of carving out an authentic voice in today’s music scene, this episode is packed with insight, laughter, and inspiration for artists and music lovers alike.

🗣️ Hit play. You might be an outlaw… just for singing.

From touring with Green Day and opening for Fergie, to laying it all down and finding her place in the local church, Bekah shares her raw, redemptive journey of faith. She opens up about how discovering whose she was in Christ unlocked her holy roar in worship—and changed everything.

This is a story of surrender, purpose, and the power of identity in Jesus. If you need inspiration, clarity, or just a reminder that God can use every part of your story, this episode is for you.

But the real moment? When Shelby learns what really happened at Fyre Festival… and what Andy almost did to get those water bottles through customs 😳💧

But just as things start to get real… Jason’s stomach makes a dramatic entrance. Will he recover in time to finish the episode? Will Shelby keep it together while Jason fights off an apparent snack-related crisis?

Whether you're a long-time listener or just joining the lab, don’t miss this heartfelt conversation as they look back with gratitude and dream forward with passion for what’s next.

Tune in for laughs, friendly competition, and some wild musical what-ifs.

🪑 Pull up a chair—it’s dinner time at The Vocal Lab!

Tune in and discover the heart behind the hustle.

From writing songs that break hearts (Yearbook) to ones that fill stadiums (Single Man), Derrick opens up about the realstories behind his lyrics, his creative process, and what it takes to write a song that cuts deep and climbs charts.

It’s raw, inspiring, and packed with insight. Don’t miss this powerful conversation about resilience, reinvention, and the power of owning your story.

In this episode of The Vocal Lab Collective, Jason and Shelby are getting real—and really vulnerable. They’re spilling the tea on their most embarrassing live performance moments, from confidence monitor malfunctions to tiny head gigs in the lower east side.

But it’s not all cringe and chaos! They’re also sharing the valuable lessons they learned from those not-so-glamorous moments on stage, and how each hiccup helped them grow as performers.

Whether you’re a seasoned singer or just love a good behind-the-scenes story, this one’s full of laughs, insight, and the reminder that even the pros have “oops” moments.

🎧 Tune in, cringe with us, and maybe even learn something new!

This week, hosts Jason Catron and Shelby Rollins flip the script and bring Vocal Lab’s very own producer and editor Carlos out from behind the lens and into the spotlight!

Carlos opens up about his unforgettable journey on The Voice — from the moment his dad told him about the callback, to the life-changing phone call before his blind audition, all the way through the high-stakes knockout rounds.

Don’t miss this behind-the-scenes peek into Carlos’s personal story, filled with heart, hustle, and a whole lot of harmony.

Want a more casual or dramatic tone? I can tweak it!

From there, Clark shares the highs and pressures of his time on American Idol, giving listeners an inside look at what it’s like to perform on one of the biggest stages in the world — and the lessons that experience taught him about himself, both as a singer and as a person.

But perhaps the most powerful part of the episode is Clark’s reflection on discovering his authentic artistry — letting go of external expectations, finding his voice, and learning to create music that’s honest, meaningful, and true to who he really is.

“I spent so much time trying to be what I thought people wanted. The real breakthrough came when I stopped performing and started expressing. That’s when everything changed.” — Clark Beckham

In this episode, Jason and Shelby dive into the fascinating world of studio singing vs. live performance. What makes them so different? Which one demands more precision—or more emotion? Join us as we explore the unique challenges, unexpected perks, and behind-the-scenes realities of both settings. Whether you're a seasoned singer or just curious about the craft, this convo is packed with insights, laughs, and real talk from two pros who’ve done it all.

Hit play and step into the lab! 🎧

Join expert vocal coaches Jason Catron and Shelby Rollins as they break down the worst singing advice you’ve ever heard—like “Push more!”, “Don’t sing at all!”, and “Breathe this way… or else!” 🚫🎶

If you've ever been confused by vocal tips that just don’t work, this is the show for you. Get ready for laughs, expert insights, and real solutions to help you sing better, not harder.

Subscribe now and start unlearning the bad to unlock your best voice! 🎶🔥

Some notable highlights of her career include her 2021 single "Got It From My Mama," which gained traction with over a million Spotify streams and was later re-released as a bilingual version with Mexican-American singer Chiquis in 2023. Her songs have appeared on TV shows like Yellowstone and True Blood, and she’s performed at major festivals such as Stagecoach and CMA Fest. Rolling Stone, Billboard, and People Magazine have praised her work, with standout moments like her performance of "Country Strong" at Stagecoach 2019 alongside 150 line dancers, honoring victims of the Route 91 Harvest Festival tragedy. In 2023, she sang the National Anthem at Dodger Stadium and announced a country Christmas show in Los Angeles.

Her recent releases, like the 2024 single "Good Mourning," showcase a bold, evolving style—its music video features her staging her own funeral as a metaphor for a new chapter in her life and career.

Join hosts Jason Catron and Shelby Rollins as they dive deep into the rising trend of Cursive Singing — a style that’s sweeping the charts and sparking debate. Why is everyone suddenly embracing this fluid, melismatic approach? Is it an authentic expression of vocal artistry, or just another passing trend?

In this episode, Jason and Shelby break down:

- Why cursive singing is everywhere right now**

- What makes a vocal performance "authentic" or "fake"

- The real impact of vocal runs, riffs, and embellishments on artistry

Is it true emotion or just a sound that's in style? Tune in for a candid discussion on what makes a voice *real*, and where the lines blur between art and artifice in modern music. 🎶

Hosts Jason Catron and Shelby Rollins dive into the age-old debate: Do artists really face tougher challenges in improving their voices due to the pressures of today's music industry, or is it a matter of putting in the work? Join them for an insightful conversation as they unpack the evolving demands of the modern musical landscape and explore whether it’s really harder to grow as a vocalist or if some are simply slacking off. Tune in now! 🎧

Don’t miss this fun, thought-provoking episode. 🎧🎤

From her comical yet bold departure from Liberty University—where she literally packed up and left in the middle of the night to chase her dreams in Nashville—to her battle with the brutal, chronic pain of Lyme disease, Alisa’s story is one of resilience, faith, and raw vulnerability. In this episode, Alisa shares how she has harnessed pain as an unexpected teacher, transforming her struggles into powerful music that speaks to the heart of her listeners.

As she opens up about the highs and lows of her journey, Alisa reflects on how her experiences have guided her through it all and how her artistry continues to evolve through the lessons life has taught her—often, in the hardest ways.

Join Jason, Shelby, and Alisa for a conversation about finding purpose in pain, the unpredictable road to becoming an artist, and how even the toughest battles can lead to breakthrough.

In this episode, Rick shares his journey in the music industry, from his collaborations with artists like Bethel Music, We The Kingdom, and Phil Wickham, to his massive success in film and TV. His music has been featured in Super Bowl commercials, global ads, and hit shows like Grey's Anatomy!

Rick also talks about his work with bands Sun Heat, Carry the Throne, and 3 One Oh, and his passion for educating and mentoring fellow artists through online courses and lectures worldwide.

Tune in for an inspiring conversation about navigating the modern music industry, creating for TV and film, and making an impact as an artist. 🌟🎧

Don’t miss this episode!

In this week's episode of The Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins sit down with Madison Watkins, a rising star who first caught the spotlight on American Idol and has since made waves as a singer-songwriter in Nashville. Madison shares her journey from her early days performing at Jazz nights in LA, where she met Jason, to navigating the competitive music scene. She opens up about the lessons learned during those first nights in LA, and how they shaped her growth as an artist. Now based in Nashville, Madison reflects on how social media has been key to her success, allowing her to connect with fans and expand her reach in ways that helped fuel her transition to Music City. She also discusses her songwriting process and what it means to finally be living her dream. Don’t miss this inspiring conversation with one of country and pop's most promising voices!

Tune in now for all the behind-the-scenes stories on The Vocal Lab Podcast!

Tune in to The Vocal Lab Podcast– your backstage pass to the heart of the stage!

Together, Jason and Shelby unpack how these iconic artists have redefined the sound of the holidays and shaped our holiday traditions. From the warmth of Bublé's smooth crooning to the jubilant high notes of Mariah’s “All I Want for Christmas Is You,” they’ll show you how music has the power to transform the holiday season—bringing joy, nostalgia, and a sense of unity to all who listen. Don’t miss out on this festive conversation! 

Tune in now!

Don't miss this fun, behind-the-scenes look at one of the voices you hear every week on The Vocal Lab Podcast!

Join host Jason Catron as he dives deep with producer and editor of the Vocal Lab Collective, Carlos Santiago in this inspiring episode. Together, they reflect on their journey from friendship to touring partners, sharing the highs and lows of life on the road. Discover what it truly takes to step into the unknown and pursue your dreams. Whether you're an aspiring artist or simply seeking motivation, this conversation is packed with wisdom, laughter, and the power of following your passion. Tune in and get ready to be inspired!

Learn how to be proactive with your prophylactic—because a healthy voice means a healthy you! Whether you’re a performer, a speaker, or just someone who loves to sing in the shower, we’ve got the insights you need to stay in top vocal shape. Tune in and let’s keep those vocal cords thriving together!

Ready to dive deep into the world where music meets media? Join us on The Vocal Lab Collective as we sit down with the dynamic Paul Logan, SVP of Sync and Brand Partnerships at Big Loud Records. Paul is about to pull back the curtain on the intricate dance of music placement across video games, movies, and commercials. Discover how tracks are chosen, the behind-the-scenes negotiations, and the magic that turns music into a powerful storytelling tool. Tune in for a front-row seat to the art and business of syncing music with visual media!

In this episode, we tackle Steven Tyler’s career-threatening vocal injury and the incredible journey to recovery for Celine Dion as she made her triumphant return to the world stage during the Paris summer olympics. Discover how these vocal giants face challenges with grace and courage.

And just when you think we’re all business, we add a dash of whimsy with some fainting goats to keep things light and lively. Tune in for a mix of expert insights, inspiring stories, and a touch of the unexpected!

Listen now and join the conversation on how to keep your voice in top shape, all while having a bit of fun!

Welcome to The Vocal Lab Collective! 

In this episode, we dive into an incredible journey with Bobby Morgan—an industry executive whose path is as diverse as it is inspiring. From milking cows on a farm to working at the White House and making films, Bobby’s story is a testament to the power of embracing chaos, staying authentic, and being fully present.

Tune in as Bobby shares how these elements guided him through unexpected twists and turns, and discover how they can help you navigate your own life adventure. Whether you’re in a rut or seeking fresh inspiration, this episode is your guide to finding clarity in the midst of chaos.

Don’t miss this compelling conversation—subscribe now and let’s explore the art of thriving in uncertainty together! 

Get ready for a sensational episode of The Vocal Lab Collective as we sit down with iconic  Nashville musician, Danny Rader! From his roots in Panama City Beach to strumming alongside icons like Jason Aldean, Keith Urban, and Kenny Chesney, Danny’s journey is nothing short of extraordinary. 

Join us as Danny shares stories of his early days, the unforgettable moment he met the Man in Black himself, and his pivotal role in the CMA Awards. Plus, don’t miss the scoop on his latest passion project, Rosie & the Revival!, a passion endeavor that’s bringing newfound joy to his career.

Tune in for a deep dive into the life and sounds of a true Nashville legend. 

In this exciting episode, we're thrilled to host Heidi Calmus, a dynamic force behind "Dude Dad." From her early days in nonprofit work to the viral success of their creative online presence, Heidi's journey is nothing short of inspiring.

Join us as we delve into Heidi’s humble beginnings, explore the meteoric rise of "Dude Dad" across the internet, and discover her ambitious plans for the future. Whether you're a fan of her content or curious about how passion and purpose can reshape lives, this episode is a must-listen!

Tune in to hear Heidi's story and get a front-row seat to her vision of making a positive impact on the world. 🎧✨

Join your hosts, Jason Catron and Shelby Rollins, as they dive into the latest episode exploring the dynamic world of touring in 2024. From the highs and lows of the road to practical advice for emerging artists, we’ve got you covered!

In this episode:

**🎤 The State of Touring in 2024**

Discover how the touring landscape has transformed in recent years, including rising costs and new opportunities.

**💸 Jason’s Tour Troubles**

Hear Jason’s candid story of nearly going broke while on the road—an inside look at the financial and logistical hurdles faced by touring musicians.

**🌟 Tips for Beginning Artists**

Planning your first tour? Get essential advice on budgeting, logistics, and balancing your creative and business sides to set yourself up for success.

Don’t miss this deep dive into the realities of touring and practical strategies for making your tour dreams a reality. Tune in, subscribe, and join the conversation!

---

For more updates and behind-the-scenes content, follow us on social media and visit our website. 🎧

Dive into the rich tapestry of artistry and culture with "The Vocal Lab Podcast," where we blend history, creativity, and passion into every episode. Join us as we uncover intriguing stories that have shaped the world we live in today.

In our latest episode, we unravel the mystery behind Queen Elizabeth's favorite drink—a tale that spans centuries and cultures, revealing the tastes of royalty and the customs of an era long past.

Meet Jason, our resident mixologist, as he shares his infectious enthusiasm for martini shakers. Discover why this simple yet elegant tool holds a special place in his heart and how it has become a symbol of style and sophistication.

But that's not all. At "The Vocal Lab Podcast," we understand that behind every great artist lies a compelling story. Join us as we explore how narratives serve as the bedrock of an artist's career. From inspiration to creation, our guests divulge the pivotal moments and personal anecdotes that have shaped their artistic journeys.

Whether you're a history buff, a cocktail enthusiast, or an aspiring artist, "The Vocal Lab Podcast" promises to entertain, enlighten, and inspire. Tune in to discover the stories that connect us all and ignite your passion for knowledge and creativity.

Don't miss out—subscribe now and join us on this fascinating journey through culture, history, and the arts. Welcome to "The Vocal Lab Podcast," where stories come alive.

**Episode Focus: Streaming Services, Artist Management, and Entrepreneurship**

In our latest episode, we delve into the intricate landscape of streaming services, examining their impact on artists and listeners alike. We also dissect the art of artist management, uncovering the strategies and challenges faced by managers in nurturing talent and navigating the industry.

Additionally, we explore the entrepreneurial spirit inherent in new artists, discussing how they leverage creativity and business acumen to carve their niche in the competitive music market.

**Special Guest: Angela Abbott, Music Executive**

We are thrilled to be joined by Angela Abbott, a seasoned music executive renowned for her expertise in artist development and industry insights. Angela will share her wealth of experience and insider knowledge, offering invaluable perspectives on the evolving music landscape and the pathways to success for emerging artists.

Join us on "The Vocal Lab Collective" as we empower our listeners with actionable insights and inspiring stories from the forefront of the music industry. Whether you're an artist, a manager, or a passionate music enthusiast, our podcast promises engaging discussions that illuminate the journey from creativity to commercial success.

Don't miss out - subscribe now and embark on a journey of discovery with "The Vocal Lab Collective." Welcome to a podcast where innovation meets artistry, and where every episode promises to enrich your understanding of the music world.

Taylor Lindsey is the SVP, A&R at Sony Music Nashville, where she oversees the label’s dynamic new A&R team as well as signs and develops a diverse roster that includes recorded music icons, breakthrough acts and newcomers.

Kipp is a Nashville-based producer/songwriter signed to Dr. Luke’s Prescription Songs. Kipp has had success across multiple genres producing and writing for artists such as Echosmith, Nick Carter, RaeLynn, and Newsboys. Kipp also specializes in artist development - “starting early” - with emerging pop artists in Nashville (Quinn Lewis, AnnaMae Hoffbeck) and Norway, where he organizes writing camps, conferences, community building and develops artists, writers and producers.

Whether you're an aspiring artist or a seasoned professional, this episode offers valuable insights into how personalized training and ongoing mentorship can transform your vocal performance and career.

Episode Highlights:

- Mindset Matters: Discover how mental blocks can impede your singing progress and how a coach can help you overcome these challenges.

- Training Fundamentals: Learn about the essential techniques that every singer should prioritize, from muscle coordination to resonance.

- Personalized Coaching: Understand the unique benefits of one-on-one coaching, tailored to address your specific needs and goals.

- Ongoing Growth: Hear why continuous training and mentorship are crucial, even for professional singers, to maintain and enhance vocal performance.

Quotes:

- Shelby Rollins:"If you think that it's hard, you will approach it with striving. But if you know that it's easy, you will approach it with authority."

- Jason Catron: "Training is everything, whether it's the voice, your body, or your brain. The only way to reach true potential is through consistent and dedicated training."

- Shelby Rollins: "The voice is a muscle, not just an aesthetic. If you train it like a muscle, it will function aesthetically."

- Jason Catron: "Finding the right mentor and eliminating as much noise as possible is key to growing together and achieving your fullest potential."

Connect and Follow Us:

• Follow us on YouTube: Vocal Lab Collective
• Follow Jason Catron on Instagram: @jasoncatron
• Follow Shelby Rollins on Instagram: @shelbyrollinsm

Key Themes Discussed:

1. Building a Personal Brand:

Sarah emphasizes the importance of having a cohesive personal brand. She advises aspiring artists to use tools like Pinterest to create a brand board that captures the essence of their creative vision. This brand board can serve as a foundation for all visual and marketing efforts.

2. Practical Tips for Starting Out:

Sarah shares her journey of starting in wedding photography and transitioning into music photography. She highlights the significance of learning on the job, taking on internships, and being open to various experiences. Her story underscores the importance of persistence and seizing opportunities.

3. Leveraging Free Tools:

For creatives on a budget, Sarah recommends utilizing free resources like Pinterest and Canva. Pinterest is great for finding inspiration and creating brand boards, while Canva can help in designing professional-looking graphics that align with your brand.

4. Overcoming Challenges:

Sarah candidly talks about the challenges she faced, including the pressure of professional critiques and the mishap at her best friend's wedding. She discusses how these experiences taught her valuable lessons and contributed to her growth as a creative professional.

5. Finding Your Unique Path:

Sarah encourages artists to embrace their individuality and not be swayed by trends or external pressures. She believes that clarity in one's creative direction is crucial and advises staying true to one's vision while being open to new ideas and collaborations.

Quotes:

From the Hosts:

• "You have to mine for the golden people in your artists and find the beauty in every subject that you're working with." - Shelby Rollins
• "It's important to have clarity in your personal branding and creative direction." - Jason Catron

From Sarah Barlow:

• "I believe in the philosophy of photography where the subject emulates the photographer’s energy."
• "Pinterest is amazing and free for building your overall brand board."

Follow And Connect with Us:

• Follow us on YouTube for more exclusive content: Vocal Lab Collective YouTube
• Connect with Jason on Instagram: Jason Catron Instagram
• Connect with Shelby on Instagram: Shelby Rollins Instagram
• Connect with Sarah on Instagram: Sarah Barlow Instagram

Episode Highlights:

• Jason's Musical Roots: Jason Jenkins discusses his early exposure to music through his family's country band in Georgia and his fascination with both country and R&B music. He shares how these experiences shaped his career in the music industry.
• Balancing Authenticity and Success: Jason emphasizes the struggle artists face in maintaining their authenticity while achieving commercial success. He explains how artists can navigate the pressures of the industry without losing their creative integrity.
• The Role of Social Media: The conversation delves into the critical role of social media in today's music landscape. Jason highlights how artists can use these platforms to express their genuine selves and connect with their audience, despite the challenges it presents.
• Supporting Artists: Jason talks about the supportive environment at Curb Records, where the focus is on nurturing artists' creativity and passion. He provides insights into how labels can help artists find their unique voice and sustain their authenticity.
• Advice for Artists: Jason offers valuable advice for emerging artists on how to stay true to their art. He stresses the importance of consistency, relationship-building, and embracing one's unique journey in the music industry.

Quotes:

• Jason Catron: "The creative industry can be somewhat self-indulgent, but we need to see outside of ourselves and look at other people."
• Shelby Rollins: "Our job is to remove obstacles from people that are overthinking stuff. It's easier than you think; you just need to reframe."
• Jason Jenkins: "You have to care more about the art. Why would you not want to talk about what you're passionate about?"
• Jason Jenkins: "Express your authenticity. Be as authentic as possible and just do what feels most comfortable."

Connect and Follow Us:

• Follow us on YouTube: Vocal Lab Collective
• Follow Jason Catron on Instagram: @jasoncatron
• Follow Shelby Rollins on Instagram: @shelbyrollinsm

Some Key Takeaways:

- The Importance of Authenticity:

Shelby and Jason emphasize that authenticity is vital not only for artists but for anyone striving to live a genuine life. They highlight how true self-expression resonates more profoundly with audiences and can lead to a more sustainable and fulfilling career.

- Challenges of Being Authentic:

The hosts discuss the societal pressures and influences, especially from social media, that can make it difficult for artists to stay true to themselves. They share personal anecdotes and insights on how to navigate these challenges.

- Finding Your Vocal Thumbprint:

Jason introduces the concept of a "vocal thumbprint," a unique vocal identity that each artist possesses. They discuss how recognizing and embracing this uniqueness is a key aspect of being authentic.

- Role of Technique in Authenticity:

While authenticity is about being true to oneself, having solid vocal technique is crucial to express that authenticity effectively. Shelby and Jason share their experiences and the transformation they witnessed in their own careers through proper vocal coaching.

- Artist Development:

Both hosts underline the importance of artist development, which includes not just vocal coaching but also nurturing the artist’s overall growth. They talk about how they have naturally moved into artist development and how it has helped their clients.

Quotes:

Shelby Rollins:

1. "Good technique is the gateway to authentic artistry."

2. "When your technique sucks, you can't be authentic. You cannot."

Jason Catron:

1. "If you're you, you always win. That doesn't mean you're going to get the role, but you're going to get the roles that are meant for you."

2. "Our worth is really built in helping each of you find your true authentic voice, whether you sing, speak, make sushi, I don't care what you do to truly be you."

Follow and Connect With Us:

- Follow the Vocal Lab Podcast on [YouTube](https://www.youtube.com/@VocalLabCollective)

- Connect with Jason Catron on [Instagram](https://www.instagram.com/jasoncatron)

- Connect with Shelby Rollins on [Instagram](https://www.instagram.com/shelbyrollinsmv)

Episode Highlights:

- Introduction to Sarah Robbins:

  - Shelby introduces Sarah, sharing how they met and highlighting her impressive journey in the music industry.

  - Sarah discusses her background, from working at Big Machine and Big Yellow Dog to founding Mailbox Money Music, which offers publishing, label services, and management.

- The Power of Networking:

  - Sarah emphasizes the importance of building and maintaining relationships in the music industry.

  - The conversation covers how genuine connections can lead to unexpected opportunities and collaborations.

  - Sarah shares her experiences and stories of how networking has played a crucial role in her career and the success of Mailbox Money Music.

- Advice for Aspiring Artists:

  - Sarah offers practical tips for artists looking to break into the industry, including the importance of being proactive and reaching out to industry professionals.

  - The discussion highlights the benefits of playing live shows, engaging on social media, and seeking mentorship and advice from experienced professionals.

- Building a Supportive Community:

  - The episode explores the concept of finding your "people" and the value of creative collaboration.

  - Sarah talks about the significance of working with like-minded individuals who share your vision and passion.

- Leveraging Social Media:

  - The hosts and Sarah discuss how social media has transformed the way artists connect with their audience and industry professionals.

  - Tips on how to effectively use social media to showcase talent and build a following are shared.

Quotes:

Shelby Rollins:

"You need to know who you are because if you don't, someone else in the industry will pop you into the vending machine and out pops the artist they want you to be."

Jason Catron:

"It's crazy how many of my artists don't even take advantage of the relationships and opportunities they have. If you really want to do this, you have to ask and put yourself out there."

Sarah Robbins:

"Social media is a very valuable tool. You don't have to spend a bunch of money. Learn how to market yourself within reason, modestly, and consistently put your music out there."

"Control what you can control and don't worry about the rest so much. Everyone thinks they need to meet this executive or get signed by this major label, but really, it starts with playing shows and putting yourself out there."

Follow And Connect with Us:

- Follow us on YouTube for more exclusive content: [Vocal Lab Collective YouTube](https://www.youtube.com/@VocalLabCollective)

- Connect with Jason on Instagram: [Jason Catron Instagram](https://www.instagram.com/jasoncatron)

- Connect with Shelby on Instagram: [Shelby Rollins Instagram](https://www.instagram.com/shelbyrollinsmv)

Connect with Sarah Robbins and learn more about Mailbox Money Music:

- Website: [Mailbox Money Music](https://www.mailboxmoneymusic.com/)

- Instagram: [Sarah Robbins](https://www.instagram.com/sarahrabbins)

Key Points Discussed:

1. Personal Journeys:

   - Shelby and Jason share their individual paths in the music industry, highlighting pivotal moments and key decisions that shaped their careers. From early performances to professional achievements, their stories provide inspiration and practical guidance.

2. The Role of Mentorship:

   - The hosts emphasize the significance of having mentors in the music industry. They recount their experiences with renowned vocal coach Brett Manning and discuss how mentorship has been crucial in their development as vocal coaches and artists.

3. Building a Sustainable Career:

   - Shelby and Jason discuss essential strategies for sustaining a career in music, including the importance of authenticity, continuous learning, and networking. They offer practical tips for artists to stand out and thrive in a competitive industry.

4. Challenges and Triumphs:

   - The conversation touches on the common challenges faced by musicians, such as overcoming scarcity mindset and navigating industry politics. Shelby and Jason share their triumphs and setbacks, providing valuable lessons for listeners.

Notable Quotes:

Shelby Rollins:

- "Mentorship has been a cornerstone of my career. Having someone guide you through the complexities of the music industry is invaluable."

- "Authenticity is key. When you bring your true self to your music, you connect with your audience on a deeper level."

Jason Catron:

- "The music industry is tough, but with the right mindset and support, you can achieve great things. It's all about perseverance and passion."

- "Continuous learning and adapting are crucial. The industry evolves, and so should you if you want to stay relevant and successful."

Follow And Connect with Us:

- Follow us on YouTube for more exclusive content: [Vocal Lab Collective YouTube](https://www.youtube.com/@VocalLabCollective)

- Connect with Jason on Instagram: [Jason Catron Instagram](https://www.instagram.com/jasoncatron)

- Connect with Shelby on Instagram: [Shelby Rollins Instagram](https://www.instagram.com/shelbyrollinsmv)