<![CDATA[The Voice In My HED]]>df9e904f-53a8-51ec-ab9f-5592dd02cebcMon, 09 Sep 2024 07:05:22 +0000Captivate.fmKNOPP Studioshttps://artwork.captivate.fm/a45142a4-3108-4a04-b82a-c117fa9635cd/uj0i-X7S1mKXUcJaDAmgvEtD.pngThe Voice In My HEDKNOPP StudiosKNOPP StudiosAdvertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.https://the-voice-in-my-hed.captivate.fmfalseepisodicnopodcastThe Keys to a Great Interview - Part OneThe Keys to a Great Interview - Part OneAfter 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.

]]>After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.

]]>be5ad2ea-d613-4c8d-995e-c8d158c2ae2cMon, 09 Sep 2024 00:05:00 -070011:46falsefull1411411KNOPP StudiosForking GeniusForking GeniusEverybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

]]>Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

]]>dc3af2c8-7ea6-4da6-8c21-7ffcb10fa6f2Mon, 10 Jun 2024 00:05:00 -070006:06falsefull1401401KNOPP StudiosWhat Anyone Who Uses a Microphone Can Learn from Van HalenWhat Anyone Who Uses a Microphone Can Learn from Van HalenNope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

]]>Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

]]>a040cd1e-9631-496d-8e80-2682bdb79789Mon, 03 Jun 2024 00:05:00 -070010:18falsefull1391391KNOPP StudiosWhat Broadcasters & Podcasters Can Learn from Barbra StreisandWhat Broadcasters & Podcasters Can Learn from Barbra StreisandThere's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

]]>There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

]]>a4393a90-d4bc-4de3-8425-31f38e1fa673Mon, 27 May 2024 00:05:00 -070010:15falsefull1381381KNOPP StudiosHey Podcaster! Show Me Your Deck!Hey Podcaster! Show Me Your Deck!I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

]]>I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

]]>5f0d03fa-a0a7-4bd2-b981-620ab01fe63fWed, 03 Jan 2024 00:05:00 -070005:40falsefull1371371KNOPP StudiosThey Lied To UsThey Lied To UsThey knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped. 

LINK: Toward the end of this episode, Neil mentions this link: https://enhancementmarketing.com

]]>They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped. 

LINK: Toward the end of this episode, Neil mentions this link: https://enhancementmarketing.com

]]>ee23e521-2fa5-4032-8bd8-c233d78995feMon, 21 Aug 2023 00:05:00 -070014:06falsefull1361361KNOPP StudiosHey, Where's My Biscotti?Hey, Where's My Biscotti?Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

]]>Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

]]>a374015f-6e34-436f-bf06-4e620da0047bMon, 12 Jun 2023 00:05:00 -070008:17falsefull1351351KNOPP StudiosThe Gorilla In The RoomThe Gorilla In The RoomIt's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.

]]>It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.

]]>bcb69434-203c-4cbd-aef1-783c91cb53acMon, 22 May 2023 00:05:00 -070006:45falsefull1341341KNOPP StudiosIn Defense Of DefensibilityIn Defense Of DefensibilityDoing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)

]]>Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)

]]>8738e142-1a59-4f2f-8992-9e393eaab8f9Mon, 01 May 2023 00:05:00 -070006:29falsefull1331331KNOPP StudiosThe Consumer Is Always Right - Even When They're IdiotsThe Consumer Is Always Right - Even When They're IdiotsBut keeping that in mind, you have to choose which hills to die on.

]]>But keeping that in mind, you have to choose which hills to die on.

]]>cfa342d0-2de7-4dc9-9a47-bc24028e2a98Mon, 17 Apr 2023 00:05:00 -070008:16falsefull1321321KNOPP StudiosIs It Podcasting's Pendulum? Or Is It A Wrecking Ball?Is It Podcasting's Pendulum? Or Is It A Wrecking Ball?We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

]]>We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

]]>f7a4c000-4943-445b-98f5-64288f84a7caMon, 03 Apr 2023 00:05:00 -070012:26falsefull1311311KNOPP StudiosHiatus Hysteria & The Myth of the Publishing ScheduleHiatus Hysteria & The Myth of the Publishing ScheduleIt's been four months since the last episode of this show.

Certainly it has podfaded and will never recover, right?

]]>It's been four months since the last episode of this show.

Certainly it has podfaded and will never recover, right?

]]>7e43aee7-cdae-415b-922d-635aa570778cMon, 20 Mar 2023 00:05:00 -070010:09falsefull1301301KNOPP StudiosGoing Through The MotionsGoing Through The MotionsNot everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

]]>Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

]]>e5372475-6741-47a3-9859-a3ef09a1eaddMon, 21 Nov 2022 00:05:00 -070011:00falsefull1291291KNOPP StudiosWhy Your A/B Testing Isn't WorkingWhy Your A/B Testing Isn't WorkingA/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

]]>A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

]]>56094a17-15f3-4acf-96d8-b340bb5bf317Mon, 14 Nov 2022 00:05:00 -070008:17falsefull1281281KNOPP StudiosAdvertising Fails On This One MistakeAdvertising Fails On This One MistakeAdvertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

]]>Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

]]>f86c3938-a25c-476e-8fc3-ff4ccd4f6315Mon, 07 Nov 2022 00:05:00 -070010:36falsefull1271271KNOPP StudiosContent Creation and the Genesis of a CurmudgeonContent Creation and the Genesis of a CurmudgeonContent creation is supposed to be fun... isn't it?

]]>Content creation is supposed to be fun... isn't it?

]]>3ad3c2be-fc2d-460c-9fe0-9db3a505c4fdMon, 17 Oct 2022 00:05:00 -070009:22falsefull1261261KNOPP StudiosAttention As CurrencyAttention As CurrencyWe use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

]]>We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

]]>dcbc0505-9ce3-4621-a6f4-c7f8125dbc4bMon, 10 Oct 2022 00:05:00 -070010:22falsefull1251251KNOPP StudiosStop Selling Me StuffStop Selling Me StuffThere comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

]]>There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

]]>8506c51f-15bf-41fa-a5d7-2a674409b727Mon, 03 Oct 2022 03:00:00 -070007:01falsefull1241241KNOPP StudiosIntroducing Enhancement Marketing™Introducing Enhancement Marketing™Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.

Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

]]>Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.

Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

]]>4af5ed39-5622-4430-99c8-c2db69552061Tue, 13 Sep 2022 03:10:00 -070012:06falsefull1231231KNOPP StudiosFunny Advertising Doesn't Work... Does It?Funny Advertising Doesn't Work... Does It?"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

]]>"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

]]>7242fdbd-ae25-454f-b630-e6f230d15c2eMon, 05 Sep 2022 03:00:00 -070009:02falsefull1221221KNOPP StudiosGoogle Says "You Should Have Listened To Neil Hedley"Google Says "You Should Have Listened To Neil Hedley"For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

]]>For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

]]>447bfff9-ec75-42a5-917c-b50472acc73eMon, 29 Aug 2022 03:00:00 -070013:16falsefull1211211KNOPP StudiosThe Hollywood Quote We All Got WrongThe Hollywood Quote We All Got WrongWhen famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

]]>When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

]]>b4ee316b-19a0-4b83-92d9-f5246e76e4fdMon, 27 Jun 2022 03:05:00 -070011:57falsefull1201201KNOPP StudiosMy Lifetime Ban from the Podcasting Cool Kids ClubMy Lifetime Ban from the Podcasting Cool Kids ClubSPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.

]]>SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.

]]>662d8a45-df10-4ae4-a9ae-fd3bcf4a4e4bMon, 13 Jun 2022 03:00:00 -070011:09falsefull1191191KNOPP StudiosWhat Podcasters Can Learn From Their Golf GameWhat Podcasters Can Learn From Their Golf GameAs we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.

]]>As we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.

]]>bf99f485-8fef-4f18-8981-9b1bfdc90473Mon, 30 May 2022 00:10:00 -070008:15falsefull1818KNOPP StudiosWhat's Your Favorite Position?What's Your Favorite Position?Your position is different from your niche, but equally critical to your success. And if you're not careful, someone will assign a position to you.

]]>Your position is different from your niche, but equally critical to your success. And if you're not careful, someone will assign a position to you.

]]>59228e10-d3e7-4f96-8236-3d9f52b4f85eMon, 23 May 2022 00:10:00 -070011:07falsefull1171171KNOPP StudiosSoufflé As A Teaching ToolSoufflé As A Teaching ToolI hope that disagreeing with Jim from "Ask The Podcast Coach" goes better than disagreeing with Chef Gordon Ramsay.

]]>I hope that disagreeing with Jim from "Ask The Podcast Coach" goes better than disagreeing with Chef Gordon Ramsay.

]]>7c2a151e-9887-4196-8e77-474c22eeae48Mon, 09 May 2022 00:10:00 -070015:24falsefull1161161KNOPP StudiosThe Art of Not CreatingThe Art of Not CreatingJust because you can do a thing, doesn't always mean you should.

]]>Just because you can do a thing, doesn't always mean you should.

]]>5254fe30-4045-4b6d-96b2-256c486d40f4Mon, 02 May 2022 00:10:00 -070015:23falsefull1151151KNOPP StudiosAre You Talkin' To Me?!Are You Talkin' To Me?!For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking some habits that aren't serving you.

]]>For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking some habits that aren't serving you.

]]>a97a73ab-5eac-4577-9586-344cd16b9378Mon, 25 Apr 2022 00:10:00 -070007:30falsefull1141141KNOPP StudiosNormalizing MediocrityNormalizing MediocrityWhile it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?

]]>While it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?

]]>b996b992-dda3-442b-8cac-4a9908437367Tue, 19 Apr 2022 00:10:00 -070015:00falsefull1131131KNOPP StudiosThe Connection ReflectionThe Connection ReflectionYou can make the argument - and I will here - that connection might be the single most important aspect of human life. But maybe we should look at the quality of those connections.

]]>You can make the argument - and I will here - that connection might be the single most important aspect of human life. But maybe we should look at the quality of those connections.

]]>3c8377ae-b0aa-4814-9634-c7856b5005cdMon, 11 Apr 2022 00:10:00 -070009:40falsefull1121121KNOPP StudiosIterating VS QuitteratingIterating VS QuitteratingIt used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.

]]>It used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.

]]>6cdd9d50-a5c5-4596-a78f-c819ec2a6927Mon, 04 Apr 2022 00:10:00 -070008:16falsefull1111111KNOPP StudiosZen and the Art of Ambulance ChasingZen and the Art of Ambulance ChasingKnowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse.

To see the photo Neil talks about in this week's episode, click here.

Or find it by following us on Twitter: https://twitter.com/KNOPPStudios

]]>Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse.

To see the photo Neil talks about in this week's episode, click here.

Or find it by following us on Twitter: https://twitter.com/KNOPPStudios

]]>0f506aeb-ffe1-466e-8016-f6454012d9c9Mon, 28 Mar 2022 00:10:00 -070010:23falsefull1101101KNOPP StudiosWhat Most People Get Wrong In Front Of A MicrophoneWhat Most People Get Wrong In Front Of A MicrophoneLet's have this conversation now, one time, and then we never have to cover it again.

]]>Let's have this conversation now, one time, and then we never have to cover it again.

]]>a3bb85fe-05eb-488b-8cd9-c86ce78c4d57Mon, 21 Mar 2022 00:10:00 -070009:07falsefull19191KNOPP StudiosDon't Find A Niche. Find The Right Niche.Don't Find A Niche. Find The Right Niche.Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.

]]>Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.

]]>1ff53e3c-fcc7-4b6a-b6ab-d13566cd30e6Mon, 14 Mar 2022 00:10:00 -070011:06falsefull18181KNOPP StudiosWhat Marketers Can Learn From My 3-Year-OldWhat Marketers Can Learn From My 3-Year-OldToddlers should attend more board meetings. We'd wind up with much smarter content.

]]>Toddlers should attend more board meetings. We'd wind up with much smarter content.

]]>de324460-11fa-4c70-8e52-fdaf7eca93e8Mon, 07 Mar 2022 00:10:00 -070009:59falsefull17171KNOPP StudiosWhy On Earth Would You Call It "The Blog"?Why On Earth Would You Call It "The Blog"?Or, how being the smartest kid in the room might be hurting you.

]]>Or, how being the smartest kid in the room might be hurting you.

]]>8e015419-7f4a-4548-9878-072074766cc5Mon, 28 Feb 2022 00:10:00 -070012:11falsefull16161KNOPP StudiosThe One Thing That's Killing Your WritingThe One Thing That's Killing Your WritingA media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

]]>A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

]]>78071f83-05a9-4f10-8015-79401cda026fMon, 14 Feb 2022 00:15:00 -070010:42falsefull15151KNOPP StudiosNorm MacDonald, Marketing GeniusNorm MacDonald, Marketing GeniusIn the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

]]>In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

]]>1cbebc8e-8d62-4095-9c3a-d8a2e88faf92Mon, 07 Feb 2022 00:30:00 -070010:52falsefull14141KNOPP StudiosHow To Get "Natural Sound"How To Get "Natural Sound"Audio producers have long been obsessed with how to recreate naturally-occuring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

]]>Audio producers have long been obsessed with how to recreate naturally-occuring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

]]>223e5608-f01a-411b-95ee-1927e624a791Mon, 31 Jan 2022 00:30:00 -070013:25falsefull13131KNOPP StudiosThe Uncomfortable Truth About Podcast AdvertisingThe Uncomfortable Truth About Podcast AdvertisingWe'll probably catch considerable heat for this. But somebody's got to say it.

Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

]]>We'll probably catch considerable heat for this. But somebody's got to say it.

Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

]]>1d25097a-190c-4bfa-b824-e64e0fa23cbcMon, 31 Jan 2022 00:15:00 -070014:15falsefull12121KNOPP StudiosThe Awesomeness Of HyperboleThe Awesomeness Of HyperboleHyperbole is literally the worst thing in the entire history of the Universe.

(SPOILER ALERT: It isn't, really. But don't tell that to some advertisers.)

]]>Hyperbole is literally the worst thing in the entire history of the Universe.

(SPOILER ALERT: It isn't, really. But don't tell that to some advertisers.)

]]>0b458afc-62ab-4c32-9007-95b008f642fbMon, 31 Jan 2022 00:00:00 -070008:40falsefull11111KNOPP Studios