<![CDATA[The Way Through]]>938c65f5-a2ce-559b-832b-1eb1b0afaa93Wed, 23 Jul 2025 03:45:05 +0000Captivate.fmCrescendo Studiohttps://artwork.captivate.fm/6f9e787e-3fc2-443b-a19d-f3c7fb82ed3e/37686390-1684289475403-d2ea864b7c00a.jpgThe Way ThroughCrescendo StudioCrescendo StudioThe Way Through is a Crescendo podcast. Created for emerging musicians and producers, it aims to bring light to the many different roles there are in the music industry and the part each can play to support artists on their way through. Each podcast episode is a conversation with an established professional in the NZ music industry from Music Managers, Producers, Musicians, Record Labels and PR agencies who share their experiences and give advice to those wanting to work in the field or how emerging artists can monetise what they do. Hosted by veterans Dave Atai and Reece Muir from Crescendo https://the-way-through.captivate.fmfalseepisodichttps://feeds.captivate.fm/the-way-through/nopodcastAll around the industry, labels, management with Teresa PattersonAll around the industry, labels, management with Teresa PattersonIn the Final episode in this season of "The Way Through" we chat to Teresa Patterson. Current Head of NZ Music on Air. Teresa has held positions in the most pivotal sectors of the music industry. Labels, management, sales, promotion and more. We discuss artist collaboration, who you need on your team, getting your music funded and what the new music landscape looks like.

Connect with Teresa through ⁠MMF⁠

]]>In the Final episode in this season of "The Way Through" we chat to Teresa Patterson. Current Head of NZ Music on Air. Teresa has held positions in the most pivotal sectors of the music industry. Labels, management, sales, promotion and more. We discuss artist collaboration, who you need on your team, getting your music funded and what the new music landscape looks like.

Connect with Teresa through ⁠MMF⁠

]]>993ac81c-cdd8-42c3-bd76-bc9cfc57f788Thu, 22 Feb 2024 01:12:00 -040041:34falsefull17171Crescendo StudioLevel up - Music production and Music law with - Choice VaughnLevel up - Music production and Music law with - Choice VaughnIn this episode of "The Way Through" we are talking to Joel Tashkoff. Joel produces under the name Choice Vaughn and is both a Music lawyer and Music producer. We discuss how his music production journey crossed over into music Law, some tips on best practice in the industry, stories about collaboration going wrong (and right) and, what you need to level up your music game.

Connect with Joel through ⁠MMF⁠

]]>In this episode of "The Way Through" we are talking to Joel Tashkoff. Joel produces under the name Choice Vaughn and is both a Music lawyer and Music producer. We discuss how his music production journey crossed over into music Law, some tips on best practice in the industry, stories about collaboration going wrong (and right) and, what you need to level up your music game.

Connect with Joel through ⁠MMF⁠

]]>8efa4899-c748-4e09-81e5-8f4c6dbb8c6eThu, 22 Feb 2024 01:05:00 -040001:08:34falsefull16161Crescendo StudioMusic Education & Production - Noema Te Hau IIIMusic Education & Production - Noema Te Hau IIIIn today’s episode of ‘The Way Through’ we are talking with Noema. Noema was a student at MAINZ then returned as a tutor. During this time he began producing with his students and peers. He produced tracks for artists Alayna and Paige among others. Noema now manages the studio at Big Fan and continues to be a guiding figure in many artists careers.

The conversation covers a range of topics, from the evolving landscape of music education to the importance of mentorship in nurturing young talent

With a focus on music technology, creative processes, and the significance of studio environments, this episode provides valuable insights for aspiring musicians, producers, and anyone passionate about the world of music.

⁠Noema's Instagram⁠

]]>In today’s episode of ‘The Way Through’ we are talking with Noema. Noema was a student at MAINZ then returned as a tutor. During this time he began producing with his students and peers. He produced tracks for artists Alayna and Paige among others. Noema now manages the studio at Big Fan and continues to be a guiding figure in many artists careers.

The conversation covers a range of topics, from the evolving landscape of music education to the importance of mentorship in nurturing young talent

With a focus on music technology, creative processes, and the significance of studio environments, this episode provides valuable insights for aspiring musicians, producers, and anyone passionate about the world of music.

⁠Noema's Instagram⁠

]]>d37fcb2b-7031-4191-9e49-dfefb269dea4Thu, 22 Feb 2024 00:56:00 -040045:40falsefull15151Crescendo StudioRising Stars - Sapati and KeeganRising Stars - Sapati and KeeganIn today’s episode of ‘The Way Through’ we are talking with Keegan Tunks AKA Velveteen Shakes and Pati AF, both young artists, both have worked on music at Crescendo under the guidance of Dave Atai.  

They share what they learnt from Crescendo Mentors and how they applied this as they started out in their independent careers.


Both artists speak about the development of their musical genres, the challenges of making time to work on material, and the challenges of making money as an artist.


Velveteen Shakes:


https://www.instagram.com/velveteenshakes


https://www.tiktok.com/@velveteenshakes


https://open.spotify.com/artist/190SkvZtJCDPo1rbDpOtac


Pati AF:


https://www.instagram.com/patii.af/


https://www.tiktok.com/@pati.af


https://open.spotify.com/artist/3xOm4ehLUD14B3QQ5LsavM


]]>In today’s episode of ‘The Way Through’ we are talking with Keegan Tunks AKA Velveteen Shakes and Pati AF, both young artists, both have worked on music at Crescendo under the guidance of Dave Atai.  

They share what they learnt from Crescendo Mentors and how they applied this as they started out in their independent careers.


Both artists speak about the development of their musical genres, the challenges of making time to work on material, and the challenges of making money as an artist.


Velveteen Shakes:


https://www.instagram.com/velveteenshakes


https://www.tiktok.com/@velveteenshakes


https://open.spotify.com/artist/190SkvZtJCDPo1rbDpOtac


Pati AF:


https://www.instagram.com/patii.af/


https://www.tiktok.com/@pati.af


https://open.spotify.com/artist/3xOm4ehLUD14B3QQ5LsavM


]]>f609844f-442b-43db-86af-0ca9281399f7Mon, 21 Aug 2023 03:28:00 -040001:09:03falsefull44In today’s episode of ‘The Way Through’ we are talking with Keegan Tunks AKA Velveteen Shakes and Pati AF, both young artists, both have worked on music at Crescendo under the guidance of Dave Atai. They share what they learnt from Crescendo Mentors and how they applied this as they started out in their independent careers. Both artists speak about the development of their musical genres, the challenges of making time to work on material, and the challenges of making money as an artist. Velveteen Shakes: https://www.instagram.com/velveteenshakes (https://www.instagram.com/velveteenshakes) https://www.tiktok.com/@velveteenshakes (https://www.tiktok.com/@velveteenshakes) https://open.spotify.com/artist/190SkvZtJCDPo1rbDpOtac Pati AF: https://www.instagram.com/patii.af/ (https://www.instagram.com/patii.af/) https://www.tiktok.com/@pati.af (https://www.tiktok.com/@pati.af) https://open.spotify.com/artist/3xOm4ehLUD14B3QQ5LsavM Crescendo StudioMusic Management and Publicity: NicNak MediaMusic Management and Publicity: NicNak MediaIn episode 3, we chat to Paula Yeoman and Nicky Thomas  from NicNak Media. NicNak Media is an Auckland based record label offering PR and music management. Recently, they launched ‘Lil Sister’ - a one stop media and communications initiative catering to emerging and unsigned artists.

Listen as we chat to Paula and Nicky about the role of a music manager and ways to get your music noticed.

This podcast is funded by Recorded Music NZ.



]]>In episode 3, we chat to Paula Yeoman and Nicky Thomas  from NicNak Media. NicNak Media is an Auckland based record label offering PR and music management. Recently, they launched ‘Lil Sister’ - a one stop media and communications initiative catering to emerging and unsigned artists.

Listen as we chat to Paula and Nicky about the role of a music manager and ways to get your music noticed.

This podcast is funded by Recorded Music NZ.



]]>1b652287-03d9-43c5-92a0-c2b9ec08ea51Thu, 03 Aug 2023 01:33:18 -040001:20:44falsefull13131<p>In episode 3, we chat to Paula Yeoman and Nicky Thomas  from NicNak Media. NicNak Media is an Auckland based record label offering PR and music management. Recently, they launched ‘Lil Sister’ - a one stop media and communications initiative catering to emerging and unsigned artists.</p> <p>Listen as we chat to Paula and Nicky about the role of a music manager and ways to get your music noticed.</p> <p>This podcast is funded by Recorded Music NZ.</p> <p><br><br></p> Crescendo StudioTalking Labels with Joost LangeveldTalking Labels with Joost LangeveldIn episode 2, we chat to Joost Langeveld about where and when emerging artists should release their music and what should be considered in a release strategy. He also shares his career history, from musician to co-owner of a record label. Joost is a musician, songwriter, producer, label owner and co-director of Bigpop Studio in Auckland. 

This podcast is funded by Recorded Music NZ.


]]>In episode 2, we chat to Joost Langeveld about where and when emerging artists should release their music and what should be considered in a release strategy. He also shares his career history, from musician to co-owner of a record label. Joost is a musician, songwriter, producer, label owner and co-director of Bigpop Studio in Auckland. 

This podcast is funded by Recorded Music NZ.


]]>bef2ca09-8ac2-40e9-ac58-17734a200724Wed, 17 May 2023 20:48:23 -040001:21:12falsefull12121<p>In episode 2, we chat to Joost Langeveld about where and when emerging artists should release their music and what should be considered in a release strategy. He also shares his career history, from musician to co-owner of a record label. Joost is a musician, songwriter, producer, label owner and co-director of Bigpop Studio in Auckland. </p> <p>This podcast is funded by Recorded Music NZ.</p> <p><br></p> Crescendo StudioTalking Music Production with Greg Haver - Part 2 of 2Talking Music Production with Greg Haver - Part 2 of 2In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. 

Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Opshop and is a founder of the Music Producers Guild NZ.

This podcast is funded by Recorded Music NZ.

]]>In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. 

Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Opshop and is a founder of the Music Producers Guild NZ.

This podcast is funded by Recorded Music NZ.

]]>35162753-a326-4c91-be02-ff7ec76f8b4fWed, 17 May 2023 01:55:34 -040055:03falsefull11111<p>In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. </p> <p>Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Opshop and is a founder of the Music Producers Guild NZ. </p> <p>This podcast is funded by Recorded Music NZ.</p> Crescendo StudioTalking Music Production with Greg Haver - Part 1 of 2Talking Music Production with Greg Haver - Part 1 of 2In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. 

Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Opshop and is a founder of the Music Producers Guild NZ.

This podcast is funded by Recorded Music NZ.

]]>In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. 

Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Opshop and is a founder of the Music Producers Guild NZ.

This podcast is funded by Recorded Music NZ.

]]>061ed491-79bd-4b28-8dc7-2ede9fc53d43Wed, 17 May 2023 01:47:38 -040058:29falsefull11111<p>In this episode legendary producer Greg Haver reflects on his career as a producer, lessons learned the hard way, the importance of contracts and realities of life as a producer. </p> <p>Greg has produced hit albums for Manic Street Preachers, Melanie C, The Chills and Opshop and is a founder of the Music Producers Guild NZ. </p> <p>This podcast is funded by Recorded Music NZ.</p> Crescendo Studio