<![CDATA[The Workhorse Podcast]]>f961c1b0-1fde-5afe-9dcf-66cc023b88dbThu, 05 Feb 2026 11:02:22 +0000Captivate.fmJessica Garza and Kendall Ballantinehttps://artwork.captivate.fm/3679902d-9046-4045-954b-956a9ba9801b/54I1qeY8yQl8u-xK6H9QW_mW.jpgThe Workhorse PodcastJessica Garza and Kendall BallantineJessica Garza and Kendall BallantineWelcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses. From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses. If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. https://www.marketingforfarmers.co/business-coaching-for-farmers https://www.marketingforfarmers.cofalseepisodicnopodcastThe Big Reveal (That Got Outed on Facebook Already)35. The Big Reveal (That Got Outed on Facebook Already)In today’s episode, Kendall and Jess wrap up the Market in the Mountains catch-up series with a jaw-dropping update that Jess has been keeping under wraps for MONTHS. (Seriously, Kendall has been dying to spill the beans.)

What starts as a failed attempt to buy an old gas station turns into an unexpected whirlwind of small-town gossip, real estate rollercoasters, and—yep—a surprise commercial property purchase just five miles from the ranch.

Spoiler: Jess now owns a restaurant. And it’s at the most iconic corner in Springdale.

What We Dive Into:

  1. The dream Jess had for revitalizing an abandoned gas station—and why the deal fell apart just before Market.
  2. The wild series of events that led to buying a totally different building… in under a week.
  3. The iconic corner property that’s been everything from a diner to a town eyesore—and what it’s about to become.
  4. Small-town Facebook drama, including a strip club rumor and LED lights so bright Jess snuck out at night to turn them off.
  5. The emotional weight of suddenly becoming a business owner in a town you’ve never felt fully welcome in.
  6. What it means to take responsibility for a place, even when the timing is messy and the community is skeptical.

You’ll hear us unpack what it really looks like to follow a gut instinct, even when the plan you thought you had falls apart. This isn’t just a cute fixer-upper story—it’s about being bold enough to build something beautiful where people don’t expect it, and stubborn enough to stay when it would be easier to walk away.

If you've ever had big dreams that felt “too much” for your small town—or worried about how people might talk when you try to raise the bar—you’re going to feel SEEN in this one.

We hope you walk away reminded that:

  1. You don’t need anyone’s permission to make something beautiful.
  2. You’re not “too much” for your community.
  3. Sometimes the most meaningful work is exactly where you never thought you'd end up.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website

Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website

]]>In today’s episode, Kendall and Jess wrap up the Market in the Mountains catch-up series with a jaw-dropping update that Jess has been keeping under wraps for MONTHS. (Seriously, Kendall has been dying to spill the beans.)

What starts as a failed attempt to buy an old gas station turns into an unexpected whirlwind of small-town gossip, real estate rollercoasters, and—yep—a surprise commercial property purchase just five miles from the ranch.

Spoiler: Jess now owns a restaurant. And it’s at the most iconic corner in Springdale.

What We Dive Into:

  1. The dream Jess had for revitalizing an abandoned gas station—and why the deal fell apart just before Market.
  2. The wild series of events that led to buying a totally different building… in under a week.
  3. The iconic corner property that’s been everything from a diner to a town eyesore—and what it’s about to become.
  4. Small-town Facebook drama, including a strip club rumor and LED lights so bright Jess snuck out at night to turn them off.
  5. The emotional weight of suddenly becoming a business owner in a town you’ve never felt fully welcome in.
  6. What it means to take responsibility for a place, even when the timing is messy and the community is skeptical.

You’ll hear us unpack what it really looks like to follow a gut instinct, even when the plan you thought you had falls apart. This isn’t just a cute fixer-upper story—it’s about being bold enough to build something beautiful where people don’t expect it, and stubborn enough to stay when it would be easier to walk away.

If you've ever had big dreams that felt “too much” for your small town—or worried about how people might talk when you try to raise the bar—you’re going to feel SEEN in this one.

We hope you walk away reminded that:

  1. You don’t need anyone’s permission to make something beautiful.
  2. You’re not “too much” for your community.
  3. Sometimes the most meaningful work is exactly where you never thought you'd end up.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website

Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website

]]>459062a5-4534-4044-8457-426bab74fd50Thu, 05 Feb 2026 03:00:00 -080031:56falsefull235352Why Jess Almost Walked Away from Market in the Mountains34. Why Jess Almost Walked Away from Market in the MountainsWhew. Buckle up, friend, this episode is a RIDE.

In today’s episode, we pick up with part two of the Market in the Mountains deep dive, and it’s way more than a recap. Jess gets real about what was happening behind the scenes leading up to—and during—this year’s market, and it’s not all cute banners and happy vendors. From family tensions to land control to a ripped-down banner (yep, during the event), this episode is raw, emotional, and so dang relatable for anyone navigating business inside a family dynamic.

What We Dive Into:

  1. Why Jess almost didn’t bring Market in the Mountains back this year—and how deep the challenges ran behind that hesitation.
  2. The brutal realities of working on land you don’t own (and don’t control), especially when family and traditional agriculture are part of the equation.
  3. The sibling dynamic that made it impossible to keep growing—and the personal toll that came with trying to stay small to avoid conflict.
  4. Making the leap: leasing land + buying a tractor to finally gain autonomy over her event and her business’s future.

You’ll hear us unpack the emotional weight of being caught in the middle of generational expectations, pressure to grow, and being a woman in ag who doesn’t get a seat at the decision-making table—until she makes one herself.

If you’ve ever felt like you had to shrink to keep the peace, or wrestled with whether to walk away from something you love to protect your peace—you’re going to feel seen in this one.

We hope you take Jess’s story as a reminder that you’re allowed to set boundaries in your business—even when it’s hard. And sometimes, the best way to honor your business and your sanity is by doing the scariest, most freeing thing: taking control.

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website

Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website

]]>Whew. Buckle up, friend, this episode is a RIDE.

In today’s episode, we pick up with part two of the Market in the Mountains deep dive, and it’s way more than a recap. Jess gets real about what was happening behind the scenes leading up to—and during—this year’s market, and it’s not all cute banners and happy vendors. From family tensions to land control to a ripped-down banner (yep, during the event), this episode is raw, emotional, and so dang relatable for anyone navigating business inside a family dynamic.

What We Dive Into:

  1. Why Jess almost didn’t bring Market in the Mountains back this year—and how deep the challenges ran behind that hesitation.
  2. The brutal realities of working on land you don’t own (and don’t control), especially when family and traditional agriculture are part of the equation.
  3. The sibling dynamic that made it impossible to keep growing—and the personal toll that came with trying to stay small to avoid conflict.
  4. Making the leap: leasing land + buying a tractor to finally gain autonomy over her event and her business’s future.

You’ll hear us unpack the emotional weight of being caught in the middle of generational expectations, pressure to grow, and being a woman in ag who doesn’t get a seat at the decision-making table—until she makes one herself.

If you’ve ever felt like you had to shrink to keep the peace, or wrestled with whether to walk away from something you love to protect your peace—you’re going to feel seen in this one.

We hope you take Jess’s story as a reminder that you’re allowed to set boundaries in your business—even when it’s hard. And sometimes, the best way to honor your business and your sanity is by doing the scariest, most freeing thing: taking control.

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website

Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website

]]>2307d2cf-9e2c-4f98-bb7c-be65888a4c71Thu, 29 Jan 2026 03:00:00 -080048:43falsefull234342Catch Up On Market In The Mountains33. Catch Up On Market In The MountainsWe knew this one was going to be big, but we had no idea how big until Jess started talking. In today’s episode, we are diving deep into what it takes to run a record-breaking rural event: Market in the Mountains. From broken tents and last-minute rentals to carving a 9-foot foam cow skull (yes, you read that right), Jess takes us behind the scenes of building a literal pop-up city in the middle of a hayfield.

Grab your coffee, because this is the ultimate peek behind the curtain of what it really looks like to lead, build, and survive a major rural market when the stakes (and emotions) are sky high.

In this episode, we talk about:

  1. How Market in the Mountains smashed attendance and sales records (hello 6,000 people!)
  2. What went wrong the week of the event—and how Jess and her team pulled it off anyway
  3. Vendor check-in drama, internet meltdowns, and why she now swears by a 10-pack of walkie-talkies
  4. Creating a jaw-dropping gold “skull sculpture” out of foam board and hair foils at 2am because… of course she did
  5. The real-life toll of managing expectations (and family dynamics) when you're the one making it all happen
  6. Why the fashion, the VIP tent, and the ranch race still made it all worth it

This one is honest, hilarious, and so real—and if you’ve ever tried to build something big in a small town, you’re going to feel seen.

We hope this episode reminds you that even when it’s hard, even when it’s messy, even when you’re crying in the garage with gold foil stuck to your arms, you can still build something unforgettable.

Don’t miss part two next week, where we get into the emotional aftermath, family pressure, and why Jess wasn’t sure if Market in the Mountains would even come back.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website

Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website

]]>We knew this one was going to be big, but we had no idea how big until Jess started talking. In today’s episode, we are diving deep into what it takes to run a record-breaking rural event: Market in the Mountains. From broken tents and last-minute rentals to carving a 9-foot foam cow skull (yes, you read that right), Jess takes us behind the scenes of building a literal pop-up city in the middle of a hayfield.

Grab your coffee, because this is the ultimate peek behind the curtain of what it really looks like to lead, build, and survive a major rural market when the stakes (and emotions) are sky high.

In this episode, we talk about:

  1. How Market in the Mountains smashed attendance and sales records (hello 6,000 people!)
  2. What went wrong the week of the event—and how Jess and her team pulled it off anyway
  3. Vendor check-in drama, internet meltdowns, and why she now swears by a 10-pack of walkie-talkies
  4. Creating a jaw-dropping gold “skull sculpture” out of foam board and hair foils at 2am because… of course she did
  5. The real-life toll of managing expectations (and family dynamics) when you're the one making it all happen
  6. Why the fashion, the VIP tent, and the ranch race still made it all worth it

This one is honest, hilarious, and so real—and if you’ve ever tried to build something big in a small town, you’re going to feel seen.

We hope this episode reminds you that even when it’s hard, even when it’s messy, even when you’re crying in the garage with gold foil stuck to your arms, you can still build something unforgettable.

Don’t miss part two next week, where we get into the emotional aftermath, family pressure, and why Jess wasn’t sure if Market in the Mountains would even come back.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website

Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website

]]>e2b7aa40-539d-4242-9160-1f4e9b9c80edThu, 22 Jan 2026 03:00:00 -080001:09:55falsefull233332Lessons from Kendall’s Real First Season in Brick-and-Mortar32. Lessons from Kendall’s First Real Season in Brick-and-MortarWe’re BACK with Season 2, Episode 2—and oh boy, there’s a lot to catch up on. If you’ve been curious about what it actually looks like to grow a retail store alongside a busy farm business, this is the episode to hit play on.

In today’s episode, Kendall gives us the full download on what’s changed since Central Park Farms opened their brand new farm store back in October. And spoiler alert: it’s been a whirlwind. From $20 maple syrup flying off the shelves to last-minute elderberry syrup bundles for teachers (because kids are gross), we get into all the unexpected lessons that come from growing a rural retail business fast. And as always, Jessica brings the real talk and the thoughtful questions that help unpack what this growth really means for small business owners like you.

Here’s what we dive into:

  1. The farm store retail pivot: How Kendall went from a tiny farm stand to 50/50 retail vs. meat sales—plus how they’re using the kitchen and prepared foods to reduce waste and increase profits.
  2. Margins, mistakes, and money stuff: What’s working, what didn’t sell (mushroom kits, anyone?), and the real margins behind products like sourdough and specialty cheese.
  3. Collaborations that make sense: Why working with Chef Adrian has been a game-changer—and how Kendall is structuring kitchen partnerships to work for everyone.
  4. How to retail like a human: From pricing fears to supporting local producers, Kendall shares how to sell with integrity without undercharging or over-explaining.
  5. What might be going away: A little teaser on potentially moving away from home delivery and going all-in on the in-store experience.

If you’re a rural woman in business thinking about adding retail—or feeling like your retail side is a hot mess—this episode will give you the behind-the-scenes look you need. It's strategy meets heart, and a whole lot of “learn as you go.”

Make sure to hit follow or subscribe so you don’t miss what’s coming next—including the very juicy episodes where we get into what’s been going on in Jessica’s world. See you next time!

Connect with Kendall:

  1. Follow on Instagram @marketingforfarmers and @centralparkfarms
  2. Check out her website

Connect with Jessica:

  1. Follow on Instagram @moosevalleyranch
  2. Check out her website

*IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Resources & Links:

  1. We’re BACK with Season 2, Episode 2—and oh boy, there’s a lot to catch up on. If you’ve been curious about what it actually looks like to grow a retail store alongside a busy farm business, this is the episode to hit play on.

    In today’s episode, Kendall gives us the full download on what’s changed since Central Park Farms opened their brand new farm store back in October. And spoiler alert: it’s been a whirlwind. From $20 maple syrup flying off the shelves to last-minute elderberry syrup bundles for teachers (because kids are gross), we get into all the unexpected lessons that come from growing a rural retail business fast. And as always, Jessica brings the real talk and the thoughtful questions that help unpack what this growth really means for small business owners like you.

    Here’s what we dive into:

    1. The farm store retail pivot: How Kendall went from a tiny farm stand to 50/50 retail vs. meat sales—plus how they’re using the kitchen and prepared foods to reduce waste and increase profits.
    2. Margins, mistakes, and money stuff: What’s working, what didn’t sell (mushroom kits, anyone?), and the real margins behind products like sourdough and specialty cheese.
    3. Collaborations that make sense: Why working with Chef Adrian has been a game-changer—and how Kendall is structuring kitchen partnerships to work for everyone.
    4. How to retail like a human: From pricing fears to supporting local producers, Kendall shares how to sell with integrity without undercharging or over-explaining.
    5. What might be going away: A little teaser on potentially moving away from home delivery and going all-in on the in-store experience.

    If you’re a rural woman in business thinking about adding retail—or feeling like your retail side is a hot mess—this episode will give you the behind-the-scenes look you need. It's strategy meets heart, and a whole lot of “learn as you go.”

    Make sure to hit follow or subscribe so you don’t miss what’s coming next—including the very juicy episodes where we get into what’s been going on in Jessica’s world. See you next time!

    Connect with Kendall:

    1. Follow on Instagram @marketingforfarmers and @centralparkfarms
    2. Check out her website

    Connect with Jessica:

    1. Follow on Instagram @moosevalleyranch
    2. Check out her website

    *IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

    Resources & Links:


    2. Anonymous Questions Submission
    3. Guest Spot on the Podcast
    4. The Workhorse Collective Group Coaching

    ]]>    1a15899c-b51a-4878-86a9-23f9ef690682Thu, 15 Jan 2026 03:00:00 -080052:04falsefull232322Surprise, We're Back! Catch Up With Central Park Farms pt.131. Surprise, We're Back! Catch Up With Central Park Farms pt.1We didn’t mean to ghost you, but here’s what happened.

    In today’s episode, we finally come back after a wild ride that started with “we just need a walk-in freezer” and ended with an atmospheric-rain, brass-fitting-busted, rogue-kitchen-reno adventure that only Kendall could tell. We catch up on why the break from the podcast was longer than planned (spoiler: it involves government red tape, overwhelmed husbands, and some low-key denial), and we dive deep into what really went down behind the scenes of Central Park Farms’ brand new store launch.

    Here’s what we get into:

    1. The full, chaotic, hilarious, and hard-earned story of transforming a 50-year-old horse barn into a fully functioning farm store and commercial kitchen, complete with homey vibes, antique furniture, and a giant island where customers check out.
    2. The reality of running a major construction project without a budget (Kendall’s controller found out via Instagram, yikes).
    3. A “grand opening” that almost didn’t happen because Kendall was convinced they wouldn’t pass health inspection... only to sell half a year’s revenue in one day.
    4. Honest talk about overextending during build season, what they would (and wouldn’t) do differently, and how Central Park Farms ended up with food-only retail that still feels like home.

    If you’re juggling growth, red tape, and the rollercoaster of rural entrepreneurship, this one’s going to make you laugh, nod, and probably gasp once or twice.

    Takeaway? Sometimes you don’t need a full plan, you need grit, community, and just enough chaos to build something incredible.

    Make sure to follow the show so you don’t miss part two, where we dive into what’s happened since the store opened and what’s next for Central Park Farms.

    Make sure to hit follow/subscribe so you never miss an episode!

    Connect with Kendall:

    1. Follow on Instagram @marketingforfarmers and @centralparkfarms
    2. Check out her website

    Connect with Jessica:

    1. Follow on Instagram @moosevalleyranch
    2. Check out her website

    Resources & Links:

    1. Anonymous Questions Submission
    2. Guest Spot on the Podcast

    ]]>    We didn’t mean to ghost you, but here’s what happened.

    In today’s episode, we finally come back after a wild ride that started with “we just need a walk-in freezer” and ended with an atmospheric-rain, brass-fitting-busted, rogue-kitchen-reno adventure that only Kendall could tell. We catch up on why the break from the podcast was longer than planned (spoiler: it involves government red tape, overwhelmed husbands, and some low-key denial), and we dive deep into what really went down behind the scenes of Central Park Farms’ brand new store launch.

    Here’s what we get into:

    1. The full, chaotic, hilarious, and hard-earned story of transforming a 50-year-old horse barn into a fully functioning farm store and commercial kitchen, complete with homey vibes, antique furniture, and a giant island where customers check out.
    2. The reality of running a major construction project without a budget (Kendall’s controller found out via Instagram, yikes).
    3. A “grand opening” that almost didn’t happen because Kendall was convinced they wouldn’t pass health inspection... only to sell half a year’s revenue in one day.
    4. Honest talk about overextending during build season, what they would (and wouldn’t) do differently, and how Central Park Farms ended up with food-only retail that still feels like home.

    If you’re juggling growth, red tape, and the rollercoaster of rural entrepreneurship, this one’s going to make you laugh, nod, and probably gasp once or twice.

    Takeaway? Sometimes you don’t need a full plan, you need grit, community, and just enough chaos to build something incredible.

    Make sure to follow the show so you don’t miss part two, where we dive into what’s happened since the store opened and what’s next for Central Park Farms.

    Make sure to hit follow/subscribe so you never miss an episode!

    Connect with Kendall:

    1. Follow on Instagram @marketingforfarmers and @centralparkfarms
    2. Check out her website

    Connect with Jessica:

    1. Follow on Instagram @moosevalleyranch
    2. Check out her website

    Resources & Links:

    1. Anonymous Questions Submission
    2. Guest Spot on the Podcast

    ]]>    fb202bf5-af3e-47d4-aea7-d555fa565bc8Thu, 08 Jan 2026 03:00:00 -080044:05falsefull231312    Never Have I Ever30. Never Have I EverIn today's episode, Kendall and Jess are spilling the tea on all the business "nevers" they've completely 180'd on.

    From Jessica's adamant stance against TikTok (spoiler: she's now on there with 3,700 followers) to admitting some serious judgment calls that came back to bite them, they're sharing the business moves they swore they'd never make—that turned out to be game-changers.

    Get ready for some serious humble pie moments, including Jessica's epic crow-eating session about email responses and Kendall's journey from "never anything restaurant-related" to shopping for food trucks and opening a commercial kitchen.

    They talk about:

    1. Why Jessica finally joined TikTok after years of saying "absolutely never"
    2. The genius hack for reposting content without watermarks (you'll want to write this down)
    3. How "the customer is always right" evolved into "sometimes we fire customers"
    4. Why AI-generated content is ruining Pinterest and recipe sites
    5. Jessica's brutal honesty about judging businesses who didn't respond to emails (and why she's eating crow now)
    6. The reality of managing 6,000+ unread emails while still trying to market your business
    7. When to give grace vs. when it's truly unacceptable to drop the ball
    8. Kendall's complete 180 from avoiding restaurants to planning a commercial kitchen and food truck
    9. How government loopholes make you park a food truck INSIDE a building (because that makes total sense)
    10. Why changing your mind is actually a sign of business growth, not weakness

    Whether you've ever said "I'll never do [insert business thing here]" or you're judging other businesses for things you don't understand yet, this episode is your reminder that growth means being willing to eat humble pie.

    Reminder: You don't know what you don't know until you know it—and there's no shame in changing your mind when you learn better.

    Recap

    Make sure to hit follow/subscribe so you never miss an episode!

    Connect with Kendall:

    1. Follow on Instagram @marketingforfarmers and @centralparkfarms
    2. Check out her website

    Connect with Jessica:

    1. Follow on Instagram @moosevalleyranch
    2. Check out her website

    *IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this]]>In today's episode, Kendall and Jess are spilling the tea on all the business "nevers" they've completely 180'd on.

    From Jessica's adamant stance against TikTok (spoiler: she's now on there with 3,700 followers) to admitting some serious judgment calls that came back to bite them, they're sharing the business moves they swore they'd never make—that turned out to be game-changers.

    Get ready for some serious humble pie moments, including Jessica's epic crow-eating session about email responses and Kendall's journey from "never anything restaurant-related" to shopping for food trucks and opening a commercial kitchen.

    They talk about:

    1. Why Jessica finally joined TikTok after years of saying "absolutely never"
    2. The genius hack for reposting content without watermarks (you'll want to write this down)
    3. How "the customer is always right" evolved into "sometimes we fire customers"
    4. Why AI-generated content is ruining Pinterest and recipe sites
    5. Jessica's brutal honesty about judging businesses who didn't respond to emails (and why she's eating crow now)
    6. The reality of managing 6,000+ unread emails while still trying to market your business
    7. When to give grace vs. when it's truly unacceptable to drop the ball
    8. Kendall's complete 180 from avoiding restaurants to planning a commercial kitchen and food truck
    9. How government loopholes make you park a food truck INSIDE a building (because that makes total sense)
    10. Why changing your mind is actually a sign of business growth, not weakness

    Whether you've ever said "I'll never do [insert business thing here]" or you're judging other businesses for things you don't understand yet, this episode is your reminder that growth means being willing to eat humble pie.

    Reminder: You don't know what you don't know until you know it—and there's no shame in changing your mind when you learn better.

    Recap

    Make sure to hit follow/subscribe so you never miss an episode!

    Connect with Kendall:

    1. Follow on Instagram @marketingforfarmers and @centralparkfarms
    2. Check out her website

    Connect with Jessica:

    1. Follow on Instagram @moosevalleyranch
    2. Check out her website

    *IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

    Resources & Links:

    1. The video Jess has reused so many times
    2. Episode 1 - Balance in Rural Business: How We Do It All Skip to Minute 40
    3. Jess's new Tik Tok
    4. Join the Workhorse Collective Email Newsletter on Marketing for Farmers
    5. Anonymous Questions Submission
    6. Guest Spot on the Podcast
    7. The Workhorse Collective Group Coaching

    ]]>e2fab5ee-21c2-4117-bba5-b7e66d43a1c6Thu, 31 Jul 2025 07:00:00 -080052:48truefull3030    Being Present in Hard Times29. Being Present in Hard TimesIn today's episode, Kendall and Jess tackle one of the heaviest questions they've received: how do you show up on social media when the world feels like it's on fire?

    With wildfires, natural disasters, tragic events, and constant crisis news flooding everyone's feeds, they're diving into the real struggle of how to navigate being a business owner when everything around you feels overwhelming.

    From Jessica's personal experience going completely dark after a local tragedy involving first responders to the challenge of knowing when to pause, when to post, and when to stay silent, they share honest perspectives on managing business content during hard times.


    They talk about:

    1. Why sometimes the best thing you can do is add nothing to the noise
    2. The difference between performative posting and genuine response
    3. How to handle pre-scheduled content when emergencies happen
    4. Why "prayers and posts" don't actually help those affected
    5. The challenge of balancing business needs with sensitivity during tragedies
    6. When to go completely offline for your mental health
    7. How your local vs. distant connection to events should affect your response
    8. Why it's not your story to tell (and when to step back)
    9. The reality that you can't please everyone no matter what you do
    10. Practical tips for navigating content during crisis without being tone-deaf

    Whether you've struggled with knowing what to say during national tragedies, felt guilty for posting regular content during hard times, or wondered if you should acknowledge every crisis, this episode gives you permission to trust your gut and do what feels right for your business and community.

    Reminder: You don't have to show up for everything. Sometimes the most respectful thing you can do is give people space to grieve without adding your voice to the mix.


    Connect with Kendall:

    1. Follow on Instagram @marketingforfarmers and @centralparkfarms
    2. Check out her website

    Connect with Jessica:

    1. Follow on Instagram @moosevalleyranch
    2. Check out her website

    *IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

    Resources & Links:

      In today's episode, Kendall and Jess tackle one of the heaviest questions they've received: how do you show up on social media when the world feels like it's on fire?

      With wildfires, natural disasters, tragic events, and constant crisis news flooding everyone's feeds, they're diving into the real struggle of how to navigate being a business owner when everything around you feels overwhelming.

      From Jessica's personal experience going completely dark after a local tragedy involving first responders to the challenge of knowing when to pause, when to post, and when to stay silent, they share honest perspectives on managing business content during hard times.


      They talk about:

      1. Why sometimes the best thing you can do is add nothing to the noise
      2. The difference between performative posting and genuine response
      3. How to handle pre-scheduled content when emergencies happen
      4. Why "prayers and posts" don't actually help those affected
      5. The challenge of balancing business needs with sensitivity during tragedies
      6. When to go completely offline for your mental health
      7. How your local vs. distant connection to events should affect your response
      8. Why it's not your story to tell (and when to step back)
      9. The reality that you can't please everyone no matter what you do
      10. Practical tips for navigating content during crisis without being tone-deaf

      Whether you've struggled with knowing what to say during national tragedies, felt guilty for posting regular content during hard times, or wondered if you should acknowledge every crisis, this episode gives you permission to trust your gut and do what feels right for your business and community.

      Reminder: You don't have to show up for everything. Sometimes the most respectful thing you can do is give people space to grieve without adding your voice to the mix.


      Connect with Kendall:

      1. Follow on Instagram @marketingforfarmers and @centralparkfarms
      2. Check out her website

      Connect with Jessica:

      1. Follow on Instagram @moosevalleyranch
      2. Check out her website

      *IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

      Resources & Links:

      1. Anonymous Questions Submission
      2. Guest Spot on the Podcast
      3. The Workhorse Collective Group Coaching

      ]]>      21a014e7-cf9a-4b8c-82be-deff9722413aThu, 24 Jul 2025 03:00:00 -080054:55falsefull2929Straight Talk: Value Add, Email Marketing and Mother In Law Drama28. Straight Talk: Value Add, Email Marketing and Mother In Law DramaIn today's episode, we're digging into your questions and serving up some good old-fashioned straight talk, with a side of strategy and a whole lot of honesty. We love these Q&A episodes because they let us get right to the heart of what you're dealing with in your rural businesses. No fluff, no filters. Just real conversations, straight from the inbox.

      We kick things off with a big one: marketing beef nationwide when you have limited time, four kids under 12, and a whole lot on your plate. From why going hyper-local can actually make your life easier to how Kendall uses pop-up freezers and mailers to bring in customers, we talk through what works (and what doesn't) when you're not a fan of social media.

      From there, we dive into a few more listener-submitted questions about everything from the logistics of transitioning away from in-person sales to what to do when your mother-in-law just won’t stop offering unsolicited advice about your farm store (we had thoughts!).

      This one goes a little long, but we cover a lot of ground, and we hope it gives you some practical ideas and the encouragement to trust your gut in building a business that actually works for your life.

      Make sure to hit follow/subscribe so you never miss an episode!

      In this episode, we cover:

      • Why marketing nationwide is so dang hard without time or social media
      • Smart alternatives to in-person selling like pop-up freezers and mailers
      • What to do when your family doesn't support your pricing or vision
      • Whether value-added products (like cheese or honey) are worth it
      • Real talk on starting and growing an email list
      • The power of boundaries, especially when working with family
      • How Kendall transitioned from market sales to online (and what she learned)

      Want your question answered in a future straight talk episode? Hit the link below and submit it anonymously!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      In today's episode, we're digging into your questions and serving up some good old-fashioned straight talk, with a side of strategy and a whole lot of honesty. We love these Q&A episodes because they let us get right to the heart of what you're dealing with in your rural businesses. No fluff, no filters. Just real conversations, straight from the inbox.

      We kick things off with a big one: marketing beef nationwide when you have limited time, four kids under 12, and a whole lot on your plate. From why going hyper-local can actually make your life easier to how Kendall uses pop-up freezers and mailers to bring in customers, we talk through what works (and what doesn't) when you're not a fan of social media.

      From there, we dive into a few more listener-submitted questions about everything from the logistics of transitioning away from in-person sales to what to do when your mother-in-law just won’t stop offering unsolicited advice about your farm store (we had thoughts!).

      This one goes a little long, but we cover a lot of ground, and we hope it gives you some practical ideas and the encouragement to trust your gut in building a business that actually works for your life.

      Make sure to hit follow/subscribe so you never miss an episode!

      In this episode, we cover:

      • Why marketing nationwide is so dang hard without time or social media
      • Smart alternatives to in-person selling like pop-up freezers and mailers
      • What to do when your family doesn't support your pricing or vision
      • Whether value-added products (like cheese or honey) are worth it
      • Real talk on starting and growing an email list
      • The power of boundaries, especially when working with family
      • How Kendall transitioned from market sales to online (and what she learned)

      Want your question answered in a future straight talk episode? Hit the link below and submit it anonymously!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      27480a9f-d8d9-4650-8eac-be4e1147c065Thu, 17 Jul 2025 03:00:00 -080057:39falsefull2828      The Mid Year Business Audit You Need27. The Mid Year Business Audit You NeedSix Small Fixes That Make a Big Business Impact (Yes, Right Now)

      In today’s episode, we’re hitting pause on the big ideas and zooming in on six very doable things you can take action on this week to clean up your business presence and boost your customer experience—especially if you’re selling through social media. Jessica and Kendall are in full-on checklist mode (don’t worry, it’s in the show notes) and delivering that honest, slightly salty, always encouraging energy we all need mid-year.

      What we dive into:

      • The power of being findable: Jessica shares her late-night rage-clicking rabbit hole trying to locate a dreamy-sounding flower farm (spoiler: it was in the wrong state). We talk about how missing location info in your bio could be costing you sales—and how to fix it in five minutes.
      • Simplify the buying process: If your followers can’t figure out how or where to buy from you in under three clicks, they’re out. We talk direct links, pinned posts, smart homepage design, and real talk about reading comprehension and attention spans in 2025.
      • Do a content cleanup: Outdated dates, dead links, last year’s info—oh my. We’ve all been there. We walk through how to quickly audit your website and socials so you’re not accidentally sending customers to 2023.
      • Face your numbers: Kendall gets real about what it took to stop avoiding her financial data—and how understanding her metrics saved her business. If you’ve been dodging spreadsheets or feeling embarrassed about not “getting” your numbers, this one’s for you.
      • Audit your time: Whether you’re a Kendall-style calendar spreadsheet-er or more of a “that event was a waste” gut-checker like Jessica, we talk about how to find what’s draining your time without delivering results.
      • Promote. Your. Stuff.: When’s the last time you talked about your actual product on social media? If your feed is all cute kids and summer fun, it might be time to bring your business front and center again—especially before those fall markets roll around.
      • We hope you take this list, carve out an hour, and knock out these six mini audits in your business. You’ll be amazed what a difference these small fixes can make—especially when they’re done before the holiday hustle kicks in.

      Connect with Kendall:


      Connect with Jessica:


      Episode Links:


      ]]>      Six Small Fixes That Make a Big Business Impact (Yes, Right Now)

      In today’s episode, we’re hitting pause on the big ideas and zooming in on six very doable things you can take action on this week to clean up your business presence and boost your customer experience—especially if you’re selling through social media. Jessica and Kendall are in full-on checklist mode (don’t worry, it’s in the show notes) and delivering that honest, slightly salty, always encouraging energy we all need mid-year.

      What we dive into:

      • The power of being findable: Jessica shares her late-night rage-clicking rabbit hole trying to locate a dreamy-sounding flower farm (spoiler: it was in the wrong state). We talk about how missing location info in your bio could be costing you sales—and how to fix it in five minutes.
      • Simplify the buying process: If your followers can’t figure out how or where to buy from you in under three clicks, they’re out. We talk direct links, pinned posts, smart homepage design, and real talk about reading comprehension and attention spans in 2025.
      • Do a content cleanup: Outdated dates, dead links, last year’s info—oh my. We’ve all been there. We walk through how to quickly audit your website and socials so you’re not accidentally sending customers to 2023.
      • Face your numbers: Kendall gets real about what it took to stop avoiding her financial data—and how understanding her metrics saved her business. If you’ve been dodging spreadsheets or feeling embarrassed about not “getting” your numbers, this one’s for you.
      • Audit your time: Whether you’re a Kendall-style calendar spreadsheet-er or more of a “that event was a waste” gut-checker like Jessica, we talk about how to find what’s draining your time without delivering results.
      • Promote. Your. Stuff.: When’s the last time you talked about your actual product on social media? If your feed is all cute kids and summer fun, it might be time to bring your business front and center again—especially before those fall markets roll around.
      • We hope you take this list, carve out an hour, and knock out these six mini audits in your business. You’ll be amazed what a difference these small fixes can make—especially when they’re done before the holiday hustle kicks in.

      Connect with Kendall:


      Connect with Jessica:


      Episode Links:


      ]]>      d6fc6da0-73c1-4a08-b013-d9074ce3328cThu, 10 Jul 2025 03:00:00 -080042:31falsefull2727      Numbers Are In: Moose Valley Ranch Part 226. Numbers Are In: Moose Valley Ranch Part 2From a 4-Hour Field Pop-Up to a $2M Economic Powerhouse: Jess’s Business Journey

      Ever wonder how a failed pumpkin patch and some wedding gigs turned into one of the most impactful rural events in the region? In today’s episode, we (finally!) stick to the script and dive into Jess’s business story—how Gather was born, how Market in the Mountains exploded, and how this whole thing somehow started with a cold chicken lunch and a DM.

      We talk about what it really means to build community from scratch when you live way out of town. Jess shares the “aha moment” that made her realize rural women needed more than a Facebook group, they needed a room, a seat, and a steak knife that didn’t snap. And you’ll hear the backstory on how a few flower centerpieces, a busted name tag system, and a spark of rebellion against crappy hotel banquet rooms led to a full-blown rural movement.

      You’ll hear us unpack:

      • The not-so-glamorous start of Gather and the surprising inspiration behind it
      • How dressing up to connect turned into a six-figure market with over 3,500 attendees
      • Why listening to your community beats any fancy business plan
      • The real economic impact of Market in the Mountains (spoiler: $2 million!)
      • What it means to be seen—by your dad, your neighbors, and your local FFA teens

      We hope this episode inspires you to trust your gut, even if it starts with a four-hour field idea that nobody thinks will work. Because you might just be the one to put your small town on the map.

      👉 Make sure to follow the podcast so you never miss an episode! And if this one hit home, we’d love for you to leave a review—it means the world to us.

      Connect with GUEST:

      • Guest links

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      From a 4-Hour Field Pop-Up to a $2M Economic Powerhouse: Jess’s Business Journey

      Ever wonder how a failed pumpkin patch and some wedding gigs turned into one of the most impactful rural events in the region? In today’s episode, we (finally!) stick to the script and dive into Jess’s business story—how Gather was born, how Market in the Mountains exploded, and how this whole thing somehow started with a cold chicken lunch and a DM.

      We talk about what it really means to build community from scratch when you live way out of town. Jess shares the “aha moment” that made her realize rural women needed more than a Facebook group, they needed a room, a seat, and a steak knife that didn’t snap. And you’ll hear the backstory on how a few flower centerpieces, a busted name tag system, and a spark of rebellion against crappy hotel banquet rooms led to a full-blown rural movement.

      You’ll hear us unpack:

      • The not-so-glamorous start of Gather and the surprising inspiration behind it
      • How dressing up to connect turned into a six-figure market with over 3,500 attendees
      • Why listening to your community beats any fancy business plan
      • The real economic impact of Market in the Mountains (spoiler: $2 million!)
      • What it means to be seen—by your dad, your neighbors, and your local FFA teens

      We hope this episode inspires you to trust your gut, even if it starts with a four-hour field idea that nobody thinks will work. Because you might just be the one to put your small town on the map.

      👉 Make sure to follow the podcast so you never miss an episode! And if this one hit home, we’d love for you to leave a review—it means the world to us.

      Connect with GUEST:

      • Guest links

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      05363825-2032-4fce-a895-09e2dee40a22Fri, 04 Jul 2025 03:00:00 -080047:36falsefull2626      Telling Your Story Even When It Isn't Pretty25. Telling Your Story Even When It Isn't PrettyIn today’s episode, we flip the script a bit, Kendall takes the mic as interviewer and Jess shares the raw, behind-the-scenes story of Moose Valley Ranch. From law enforcement in Montana to hosting thousands of shoppers in a hayfield-turned-market, this one’s a ride.

      And spoiler: it’s not all Instagram-perfect market days. We dive into the reality of what it’s like to run a business on family land when not everyone in the family is on board.

      What we get into:

      • Jess’s unexpected journey from highway patrol to founder of Moose Valley Ranch
      • The heartbreak and grit of building a business where you weren’t always seen as part of the plan
      • Honest talk about family dynamics, sibling tension, and what succession planning actually looks like in real life
      • Why agritourism can be a game-changer but also bring its own kind of heat

      We talk about the mental load of building a dream that doesn’t just rely on hard work, but also on family dynamics and generational land. If you’ve ever felt like the “outsider” in your own family’s operation or like your ideas get treated more like hobbies than businesses, this one will hit close to home.

      We hope you walk away from this episode feeling less alone, and more empowered to carve your own path (even if it’s through the thorn bushes on the back corner of the family ranch).

      Make sure to hit follow so you never miss an episode, and if Jess’s story resonated with you, send her a message or leave us a review. We love hearing from you.!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      In today’s episode, we flip the script a bit, Kendall takes the mic as interviewer and Jess shares the raw, behind-the-scenes story of Moose Valley Ranch. From law enforcement in Montana to hosting thousands of shoppers in a hayfield-turned-market, this one’s a ride.

      And spoiler: it’s not all Instagram-perfect market days. We dive into the reality of what it’s like to run a business on family land when not everyone in the family is on board.

      What we get into:

      • Jess’s unexpected journey from highway patrol to founder of Moose Valley Ranch
      • The heartbreak and grit of building a business where you weren’t always seen as part of the plan
      • Honest talk about family dynamics, sibling tension, and what succession planning actually looks like in real life
      • Why agritourism can be a game-changer but also bring its own kind of heat

      We talk about the mental load of building a dream that doesn’t just rely on hard work, but also on family dynamics and generational land. If you’ve ever felt like the “outsider” in your own family’s operation or like your ideas get treated more like hobbies than businesses, this one will hit close to home.

      We hope you walk away from this episode feeling less alone, and more empowered to carve your own path (even if it’s through the thorn bushes on the back corner of the family ranch).

      Make sure to hit follow so you never miss an episode, and if Jess’s story resonated with you, send her a message or leave us a review. We love hearing from you.!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      11bfc390-238f-4beb-b6a7-36366c33af86Thu, 26 Jun 2025 03:00:00 -080049:32falsefull2525      Boxes to Barn Doors: Is Local In?24. Boxes to Barn Doors: Is Local In?In today’s episode, Kendall and Jessica are peeling back the layers on a trend we’re seeing everywhere—and feeling in our own businesses too: local is back, baby. From conversations in the DMs to storefronts popping up in tiny towns, it seems like more and more rural women are asking the same thing: do I even want to ship anymore?

      We dive deep into the nitty-gritty of what it actually costs to run a delivery model—from shipping meat across provinces to packing gelato for cross-country trips. Kendall shares the real math behind their farm’s margins (spoiler: growth doesn’t always mean profit), and Jessica reflects on the emotional weight of pivoting when things just don’t align anymore. Whether you’re wondering if it’s time to raise your prices, shut down shipping, or open a farm store, this one’s for you.

      You’ll hear us unpack:

      • Why convenience doesn’t always pay off (for the business owner)
      • The emotional and financial weight of changing business models
      • How pricing creep and unexamined expenses can slowly drain profit
      • The myth of “just open an Instagram and sell meat boxes”
      • And why there’s no shame in going hyper local

      We hope you take this conversation as permission to rethink what success looks like—for your business, your family, and your actual life. If it doesn’t feel good anymore, maybe it’s time to shift. That’s not failure. That’s wisdom.

      Make sure to hit follow/subscribe so you never miss an episode of real talk like this!

      Connect with Kendall:


      Connect with Jessica:


      ]]>      In today’s episode, Kendall and Jessica are peeling back the layers on a trend we’re seeing everywhere—and feeling in our own businesses too: local is back, baby. From conversations in the DMs to storefronts popping up in tiny towns, it seems like more and more rural women are asking the same thing: do I even want to ship anymore?

      We dive deep into the nitty-gritty of what it actually costs to run a delivery model—from shipping meat across provinces to packing gelato for cross-country trips. Kendall shares the real math behind their farm’s margins (spoiler: growth doesn’t always mean profit), and Jessica reflects on the emotional weight of pivoting when things just don’t align anymore. Whether you’re wondering if it’s time to raise your prices, shut down shipping, or open a farm store, this one’s for you.

      You’ll hear us unpack:

      • Why convenience doesn’t always pay off (for the business owner)
      • The emotional and financial weight of changing business models
      • How pricing creep and unexamined expenses can slowly drain profit
      • The myth of “just open an Instagram and sell meat boxes”
      • And why there’s no shame in going hyper local

      We hope you take this conversation as permission to rethink what success looks like—for your business, your family, and your actual life. If it doesn’t feel good anymore, maybe it’s time to shift. That’s not failure. That’s wisdom.

      Make sure to hit follow/subscribe so you never miss an episode of real talk like this!

      Connect with Kendall:


      Connect with Jessica:


      ]]>      a933f9dc-fe25-45b0-988d-4cfd82d855b7Thu, 19 Jun 2025 03:00:00 -080045:44falsefull2424      Catching Up With Our Kids23. Catching Up With Our KidsThis week on The Workhorse Podcast, we’re handing the mic to the next generation—literally! Jessica and Kendall are joined by Jagger, Kendall’s (almost) 18-year-old stepson, for a heartfelt and hilarious look at what it’s really like growing up on a working farm.

      From his earliest memories helping build the Central Park Farms sign, to his first job cleaning farrowing pens, Jagger shares what he’s learned, what he loves, and what he’d do differently if he were in charge tomorrow. We talk nap schedules, excavator dreams, tractor crashes, and launching his own business.

      Whether you’re a farm mama wondering what legacy your kids are absorbing or you're dreaming of starting your own family business, this episode will give you the laughs, insight, and inspiration you didn’t know you needed.

      To round it out, Jessica’s own two boys hop on the mic to share what farm life means to them—freedom, egg stands, and a future full of silver coins and pickles.

      Key Takeaways:

      • What it’s really like growing up with entrepreneurial farm moms
      • Jagger’s journey from pig pen duty to running weekend farm ops
      • Behind the scenes of launching his own brand: Jagger’s Jerky
      • Balancing teen life, school, and butcher shop responsibilities
      • The generational pride and weight of keeping the legacy alive
      • Bonus: A peek into the Garza kids’ egg stand and pickle business dreams

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:



      ]]>      This week on The Workhorse Podcast, we’re handing the mic to the next generation—literally! Jessica and Kendall are joined by Jagger, Kendall’s (almost) 18-year-old stepson, for a heartfelt and hilarious look at what it’s really like growing up on a working farm.

      From his earliest memories helping build the Central Park Farms sign, to his first job cleaning farrowing pens, Jagger shares what he’s learned, what he loves, and what he’d do differently if he were in charge tomorrow. We talk nap schedules, excavator dreams, tractor crashes, and launching his own business.

      Whether you’re a farm mama wondering what legacy your kids are absorbing or you're dreaming of starting your own family business, this episode will give you the laughs, insight, and inspiration you didn’t know you needed.

      To round it out, Jessica’s own two boys hop on the mic to share what farm life means to them—freedom, egg stands, and a future full of silver coins and pickles.

      Key Takeaways:

      • What it’s really like growing up with entrepreneurial farm moms
      • Jagger’s journey from pig pen duty to running weekend farm ops
      • Behind the scenes of launching his own brand: Jagger’s Jerky
      • Balancing teen life, school, and butcher shop responsibilities
      • The generational pride and weight of keeping the legacy alive
      • Bonus: A peek into the Garza kids’ egg stand and pickle business dreams

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:



      ]]>      d6385d08-bb56-43eb-88fa-d79bc47afcb8Thu, 12 Jun 2025 03:00:00 -080056:42falsefull2323      Straight Talk: Rapid Fire22. Straight Talk: Rapid FireJoin Jessica Garza and Kendall Ballantine for another candid episode of Straight Talk, where they tackle your anonymous questions with unfiltered honesty. In this 45-minute deep dive, they cover everything from social media consistency and decision fatigue to controversial business opinions and the realities of running multiple companies.

      What You'll Get:

      • Real strategies for social media consistency during burnout
      • Practical tips for managing decision fatigue as an entrepreneur
      • Behind-the-scenes look at their actual daily schedules
      • AI applications for rural business owners
      • Their controversial business 'hill to die on'


      Make sure to hit follow/subscribe so you never miss an episode!

      Resources & Links:


      Connect with Kendall:


      Connect with Jessica:


      *IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 


      ]]>      Join Jessica Garza and Kendall Ballantine for another candid episode of Straight Talk, where they tackle your anonymous questions with unfiltered honesty. In this 45-minute deep dive, they cover everything from social media consistency and decision fatigue to controversial business opinions and the realities of running multiple companies.

      What You'll Get:

      • Real strategies for social media consistency during burnout
      • Practical tips for managing decision fatigue as an entrepreneur
      • Behind-the-scenes look at their actual daily schedules
      • AI applications for rural business owners
      • Their controversial business 'hill to die on'


      Make sure to hit follow/subscribe so you never miss an episode!

      Resources & Links:


      Connect with Kendall:


      Connect with Jessica:


      *IF APPLICABLE* Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 


      ]]>      6ddca3f2-095d-4585-9097-67b35f8ce373Thu, 05 Jun 2025 03:00:00 -080045:32falsefull2222      Big Shifts in Business21. Big Shifts in BusinessIn today's episode, Jessica and Kendall share the big news about major changes coming to their business partnership and coaching model. What started as a four-hour financial meeting for Kendall turned into a complete pivot away from their monthly group coaching membership to an entirely new approach focused on implementation and results.

      The hosts get candid about recognizing when something isn't serving your business anymore - even when it's profitable and successful. They discuss the guilt of seeing members pay monthly without logging in, the challenge of serving women at vastly different business stages, and the realization that constant education without implementation creates a hamster wheel of learning without progress.

      Drawing from Kendall's personal experience taking two different types of courses in 2024 - one monthly subscription style and one intensive container - they discovered the power of structured, time-bound programs with built-in accountability. The new model will focus on helping women execute specific goals within their businesses rather than consuming endless content.

      They reveal their first two program topics: AI for rural businesses (which has fundamentally changed how Kendall operates and recently helped Jessica secure $17,000 in grant funding) and starting a rural business from idea to implementation. Both programs are designed to move women from learning to doing, with homework, accountability, and real business outcomes.

      The episode offers valuable insights for anyone questioning whether their current business model still serves their goals and community, showing that sometimes the boldest move is burning it all down to build something better.

      • Make sure to hit follow/subscribe so you never miss an episode!

      Join the Workshop!

      Make AI Your New Business Workhorse

      Connect with Kendall:


      Connect with Jessica:


      ]]>      In today's episode, Jessica and Kendall share the big news about major changes coming to their business partnership and coaching model. What started as a four-hour financial meeting for Kendall turned into a complete pivot away from their monthly group coaching membership to an entirely new approach focused on implementation and results.

      The hosts get candid about recognizing when something isn't serving your business anymore - even when it's profitable and successful. They discuss the guilt of seeing members pay monthly without logging in, the challenge of serving women at vastly different business stages, and the realization that constant education without implementation creates a hamster wheel of learning without progress.

      Drawing from Kendall's personal experience taking two different types of courses in 2024 - one monthly subscription style and one intensive container - they discovered the power of structured, time-bound programs with built-in accountability. The new model will focus on helping women execute specific goals within their businesses rather than consuming endless content.

      They reveal their first two program topics: AI for rural businesses (which has fundamentally changed how Kendall operates and recently helped Jessica secure $17,000 in grant funding) and starting a rural business from idea to implementation. Both programs are designed to move women from learning to doing, with homework, accountability, and real business outcomes.

      The episode offers valuable insights for anyone questioning whether their current business model still serves their goals and community, showing that sometimes the boldest move is burning it all down to build something better.

      • Make sure to hit follow/subscribe so you never miss an episode!

      Join the Workshop!

      Make AI Your New Business Workhorse

      Connect with Kendall:


      Connect with Jessica:


      ]]>      444a4c8b-6eab-4546-91a1-80ffcb1e8d7fThu, 29 May 2025 03:00:00 -080034:32falsefull2121      Stumped By The AlgorithmStumped By The AlgorithmIn today's episode, Kendall and Jess are spilling the tea on what's really happening with social media right now.

      With members asking questions about plummeting engagement, vanity metrics diving, and the dreaded "algorithm struggles," they're here to set the record straight on what's actually happening with your content—and what you can do about it.

      From the good old days of guaranteed reach (remember when you just posted a picture of dinner with that terrible rainbow filter?) to today's demanding content landscape, they break down the real reasons your posts might not be performing and how to fix it.

      They talk about:

      • Why follower count doesn't equal business success (and when it actually matters)
      • The difference between being an influencer and running a product-based business
      • How to turn down brand deals that don't align with your revenue goals
      • Why your "boring" content might be your biggest sales driver
      • The real reason people aren't seeing your posts (hint: it's probably not shadowbanning)
      • How consumers are engaging differently now—and what that means for your content
      • Why your store hours post matters even if it gets zero likes
      • The step-by-step approach to actually improving your content strategy

      Whether you're frustrated with low engagement or trying to figure out if social media is even worth your time, this episode breaks down exactly how to approach content creation as a rural business owner.

      Reminder: You're not creating content for yourself—you're creating it for your customers. Every post should have a purpose they can connect with.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      In today's episode, Kendall and Jess are spilling the tea on what's really happening with social media right now.

      With members asking questions about plummeting engagement, vanity metrics diving, and the dreaded "algorithm struggles," they're here to set the record straight on what's actually happening with your content—and what you can do about it.

      From the good old days of guaranteed reach (remember when you just posted a picture of dinner with that terrible rainbow filter?) to today's demanding content landscape, they break down the real reasons your posts might not be performing and how to fix it.

      They talk about:

      • Why follower count doesn't equal business success (and when it actually matters)
      • The difference between being an influencer and running a product-based business
      • How to turn down brand deals that don't align with your revenue goals
      • Why your "boring" content might be your biggest sales driver
      • The real reason people aren't seeing your posts (hint: it's probably not shadowbanning)
      • How consumers are engaging differently now—and what that means for your content
      • Why your store hours post matters even if it gets zero likes
      • The step-by-step approach to actually improving your content strategy

      Whether you're frustrated with low engagement or trying to figure out if social media is even worth your time, this episode breaks down exactly how to approach content creation as a rural business owner.

      Reminder: You're not creating content for yourself—you're creating it for your customers. Every post should have a purpose they can connect with.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      53316d14-f76d-4109-abe2-a3e3bd293873Thu, 22 May 2025 08:00:00 -080044:02falsefull2020      So You Want To Be A Boss19. So You Want To Be A BossIn today’s solo episode, Kendall is pulling back the curtain on what it really takes to hire and manage a team on the farm.

      With Jess deep in the final stretch of launching her Geodome project, Kendall jumps on the mic alone to tackle one of the most-requested topics from listeners: how do you know when it’s time to hire—and what do you need in place before you do?

      From her first hires (spoiler: they were her step-kids) to growing a team of 11 at Central Park Farms, Kendall walks through the lessons, mistakes, systems, and safety requirements that come with building a team in agriculture.

      She talks about:

      • Why hiring doesn’t magically make things easier (and often makes things harder first)
      • How much revenue you really need to generate before bringing someone on
      • VAs vs. in-house help—and why Kendall's a self-declared terrible VA client
      • The key systems to set up before you ever post a job
      • WorkSafeBC rules you probably don’t know kick in at 11+ employees
      • Why an employee handbook isn’t just paperwork—it’s protection
      • How Kendall builds a workplace culture her staff want to be part of

      Whether you’re about to hire your first part-time helper or you’ve got a team and are trying to get more organized, this episode is packed with the hard-won insights Kendall wishes she had when she started out.

      Reminder: it’s not just about growing a business—it’s about creating a workplace people actually enjoy.Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Resources & Links:


      ]]>      In today’s solo episode, Kendall is pulling back the curtain on what it really takes to hire and manage a team on the farm.

      With Jess deep in the final stretch of launching her Geodome project, Kendall jumps on the mic alone to tackle one of the most-requested topics from listeners: how do you know when it’s time to hire—and what do you need in place before you do?

      From her first hires (spoiler: they were her step-kids) to growing a team of 11 at Central Park Farms, Kendall walks through the lessons, mistakes, systems, and safety requirements that come with building a team in agriculture.

      She talks about:

      • Why hiring doesn’t magically make things easier (and often makes things harder first)
      • How much revenue you really need to generate before bringing someone on
      • VAs vs. in-house help—and why Kendall's a self-declared terrible VA client
      • The key systems to set up before you ever post a job
      • WorkSafeBC rules you probably don’t know kick in at 11+ employees
      • Why an employee handbook isn’t just paperwork—it’s protection
      • How Kendall builds a workplace culture her staff want to be part of

      Whether you’re about to hire your first part-time helper or you’ve got a team and are trying to get more organized, this episode is packed with the hard-won insights Kendall wishes she had when she started out.

      Reminder: it’s not just about growing a business—it’s about creating a workplace people actually enjoy.Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Resources & Links:


      ]]>      ab09d375-36b6-4134-b6e3-092f66d70579Thu, 15 May 2025 03:00:00 -080052:54falsefull1919      More Money, Less Problems with Value-Add Products18. More Money, Less Problems with Value-Add ProductsIn today's episode, we dive deep with Kendall as she shares the evolution of Central Park Farms from humble beginnings to the thriving diversified business it is today. Starting with "slinging chickens out of the driveway" before expanding to pork, beef, farmer's markets, and eventually bringing on her mom as the first employee, Kendall reveals how each strategic pivot was driven by necessity and opportunity.

      The conversation highlights one of the farm's most successful diversification strategies - their prepared foods line created in partnership with chef Adrian. Kendall breaks down the impressive numbers behind transforming unsellable chicken backs worth $2 into $14.95 containers of bone broth, capturing an 89% increase in revenue with minimal additional work. This partnership has grown from just a few initial products to a comprehensive line that now includes items that don't even contain their farm products.

      Looking toward the future, Kendall shares exciting plans for their farm store renovation, which will include building a commercial kitchen on-site that will bring their prepared foods production in-house. The episode offers practical insights for farmers seeking to increase revenue without increasing workload, with Kendall emphasizing how value-added products can dramatically improve margins while reducing waste.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.

      Prepared Foods: Value-Add Products Workshop

      ]]>      In today's episode, we dive deep with Kendall as she shares the evolution of Central Park Farms from humble beginnings to the thriving diversified business it is today. Starting with "slinging chickens out of the driveway" before expanding to pork, beef, farmer's markets, and eventually bringing on her mom as the first employee, Kendall reveals how each strategic pivot was driven by necessity and opportunity.

      The conversation highlights one of the farm's most successful diversification strategies - their prepared foods line created in partnership with chef Adrian. Kendall breaks down the impressive numbers behind transforming unsellable chicken backs worth $2 into $14.95 containers of bone broth, capturing an 89% increase in revenue with minimal additional work. This partnership has grown from just a few initial products to a comprehensive line that now includes items that don't even contain their farm products.

      Looking toward the future, Kendall shares exciting plans for their farm store renovation, which will include building a commercial kitchen on-site that will bring their prepared foods production in-house. The episode offers practical insights for farmers seeking to increase revenue without increasing workload, with Kendall emphasizing how value-added products can dramatically improve margins while reducing waste.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.

      Prepared Foods: Value-Add Products Workshop

      ]]>      cd56ee6f-f333-4467-9457-996a93bb1274Thu, 08 May 2025 03:00:00 -080001:01:17falsefull1818      Fear of Failure and Imposter Syndrome17. Fear of Failure and Imposter SyndromeIn today’s episode, Jessica and Kendall peel back the curtain on the raw, emotional side of entrepreneurship—what it really looks like when you’re launching something big. Jessica shares her journey behind the much-anticipated launch of her Geodome rental project and opens up about the paralyzing fear that’s crept in as the finish line approaches.

      From the realities of sending that one email that changes everything to the emotional weight of being publicly visible, this conversation is a must-listen for any woman balancing big dreams, business pressure, and a small-town audience that might not always understand.

      We talk about:

      • The fear that hits right before a big launch

      • Why it’s hard to “just hit send” on that email—even when everything’s ready

      • The unseen work behind making a project live

      • Community dynamics, local judgment, and pricing guilt

      • How we both use public accountability as a tool for action

      • The myth that confidence comes before action (hint: it doesn’t)

      Whether you’re launching a glamping retreat, building a new farm store, or putting your first offer out into the world, this episode is a permission slip to do it scared. Done beats perfect. Always.

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      ]]>      In today’s episode, Jessica and Kendall peel back the curtain on the raw, emotional side of entrepreneurship—what it really looks like when you’re launching something big. Jessica shares her journey behind the much-anticipated launch of her Geodome rental project and opens up about the paralyzing fear that’s crept in as the finish line approaches.

      From the realities of sending that one email that changes everything to the emotional weight of being publicly visible, this conversation is a must-listen for any woman balancing big dreams, business pressure, and a small-town audience that might not always understand.

      We talk about:

      • The fear that hits right before a big launch

      • Why it’s hard to “just hit send” on that email—even when everything’s ready

      • The unseen work behind making a project live

      • Community dynamics, local judgment, and pricing guilt

      • How we both use public accountability as a tool for action

      • The myth that confidence comes before action (hint: it doesn’t)

      Whether you’re launching a glamping retreat, building a new farm store, or putting your first offer out into the world, this episode is a permission slip to do it scared. Done beats perfect. Always.

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      ]]>      19583bc2-3d7a-48a1-acca-d58061b969b8Thu, 01 May 2025 03:00:00 -080046:22falsefull1717      Straight Talk: Time Off, Mom Guilt, and Dealing with Copycats16. Straight Talk: Time Off, Mom Guilt, and Dealing with CopycatsIn today's episode, Jessica and Kendall are back with another round of "Straight Talk" - answering your anonymous questions about rural business life. From the challenges of taking actual days off to phone addiction struggles with kids, competition anxiety, and imposter syndrome - they tackle these real issues with honesty and practical advice.

      The hosts dive deep into what "balance" really means when you're building a business, sharing their different approaches to unplugging (or not). They also address the guilt many business owners feel about phone usage around their children, offering strategies they've personally implemented to manage this common struggle.

      When it comes to local competition and copycats, Jessica and Kendall provide perspective on distinguishing between true copying and similar business models, along with tips for focusing on what makes your business uniquely yours. They wrap up with candid advice about raising prices - acknowledging it's a difficult but necessary step for sustainable business, sharing their different approaches to communicating price increases.

      Whether you're struggling with work-life boundaries, comparing yourself to others on social media, or needing to adjust your pricing strategy, this episode delivers the straight talk you need to hear.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      In today's episode, Jessica and Kendall are back with another round of "Straight Talk" - answering your anonymous questions about rural business life. From the challenges of taking actual days off to phone addiction struggles with kids, competition anxiety, and imposter syndrome - they tackle these real issues with honesty and practical advice.

      The hosts dive deep into what "balance" really means when you're building a business, sharing their different approaches to unplugging (or not). They also address the guilt many business owners feel about phone usage around their children, offering strategies they've personally implemented to manage this common struggle.

      When it comes to local competition and copycats, Jessica and Kendall provide perspective on distinguishing between true copying and similar business models, along with tips for focusing on what makes your business uniquely yours. They wrap up with candid advice about raising prices - acknowledging it's a difficult but necessary step for sustainable business, sharing their different approaches to communicating price increases.

      Whether you're struggling with work-life boundaries, comparing yourself to others on social media, or needing to adjust your pricing strategy, this episode delivers the straight talk you need to hear.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      602ad4c8-20b8-445d-9dc7-63a808a180f3Thu, 24 Apr 2025 03:00:00 -080052:31falsefull1616      5 Things to Consider for Your Business Presence15. 5 Things to Consider for Your Business PresenceIn today's episode, we're circling back into business with a teaching session on the five things you need to consider when it comes to your business presence. From branded photos to logos and payment processing, we're sharing why these five things are important and some tips we've learned along the way.

      And, disclaimer: this is in no way judgy. We might have strong opinions on some things, but you have to start with where you are. And if that's being brand new to business, you might not have any of these things. We hope that by the end of this episode, you can focus on just one to help get you and your business to where you want to go.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      In today's episode, we're circling back into business with a teaching session on the five things you need to consider when it comes to your business presence. From branded photos to logos and payment processing, we're sharing why these five things are important and some tips we've learned along the way.

      And, disclaimer: this is in no way judgy. We might have strong opinions on some things, but you have to start with where you are. And if that's being brand new to business, you might not have any of these things. We hope that by the end of this episode, you can focus on just one to help get you and your business to where you want to go.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      ad091056-418f-4134-8da9-c3b068d924efThu, 17 Apr 2025 03:00:00 -080049:09truefull1515      Safety and Security: Perspectives to Consider14. Safety and Security: Perspectives to Consider"We are not owed real-time updates on somebody else's life." In today's episode, we're picking up the thread from episode 8 (about showing your kids online) and continuing the conversation about safety and security with some perspectives to consider when you have a local business or property with an online presence, specifically on social media.

      We're sharing our personal experiences with property crimes, how we show up on social media to not give too much away about our real-time locations, and ways you can protect your own properties. Between Jessica's background in law enforcement and Kendall's wake-up call and going dark on social media after getting a protection order, we hope we can give you some things to think about. If anything similar has happened to you, know that you are not alone.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      "We are not owed real-time updates on somebody else's life." In today's episode, we're picking up the thread from episode 8 (about showing your kids online) and continuing the conversation about safety and security with some perspectives to consider when you have a local business or property with an online presence, specifically on social media.

      We're sharing our personal experiences with property crimes, how we show up on social media to not give too much away about our real-time locations, and ways you can protect your own properties. Between Jessica's background in law enforcement and Kendall's wake-up call and going dark on social media after getting a protection order, we hope we can give you some things to think about. If anything similar has happened to you, know that you are not alone.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      70f1e169-5816-4d9c-b55c-cbdc54b25350Thu, 10 Apr 2025 03:00:00 -080056:32falsefull1414      Straight Talk: Your Questions Answered13. Straight Talk: Your Questions AnsweredNow that we've given you guys time to catch up on the podcast and learn who we are, it's time to answer your anonymous questions. In today's episode, we're going off the cuff with straight talk, non-rehearsed answers. Hear us chat about how we work together despite having different views (AKA how to find the Jessica to your Kendall), the strategies Kendall implemented before quitting farmers markets, how to show up confidently on social media, and more!

      We had so much fun answering your questions, but we couldn't get to them all. So stay tuned for future Q&A episodes! And don't forget to leave your own anonymous question below.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      Now that we've given you guys time to catch up on the podcast and learn who we are, it's time to answer your anonymous questions. In today's episode, we're going off the cuff with straight talk, non-rehearsed answers. Hear us chat about how we work together despite having different views (AKA how to find the Jessica to your Kendall), the strategies Kendall implemented before quitting farmers markets, how to show up confidently on social media, and more!

      We had so much fun answering your questions, but we couldn't get to them all. So stay tuned for future Q&A episodes! And don't forget to leave your own anonymous question below.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      94ca4536-7999-412c-848c-b9ce9757de45Thu, 03 Apr 2025 03:00:00 -080046:38falsefull1313      Husband Hotseat: Getting Comfortable on Social Media12. Husband Hotseat: Getting Comfortable on Social MediaYou've heard from Jess and her husband CJ on episode 10, and now it's time for Kendall to bring on her husband Jay to talk all about running a business together and getting comfortable on social media. Hear them chat about Jay's background as a fifth-generation farmer, how Kendall became a first-generation farmer, how Central Park Farms came to be, and how Jay came to see the value of social media.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Jay:

      • Connect with Jay on Instagram @centralparkfarms (because if he had his own account, it would be way too popular!)

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      You've heard from Jess and her husband CJ on episode 10, and now it's time for Kendall to bring on her husband Jay to talk all about running a business together and getting comfortable on social media. Hear them chat about Jay's background as a fifth-generation farmer, how Kendall became a first-generation farmer, how Central Park Farms came to be, and how Jay came to see the value of social media.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Jay:

      • Connect with Jay on Instagram @centralparkfarms (because if he had his own account, it would be way too popular!)

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      b5d99a86-2583-4678-94dc-0cb17e6679d8Thu, 27 Mar 2025 03:00:00 -080047:47falsefull1212      Our Take on Hustle Culture11. Our Take on Hustle CultureThere is a time and a place for hustle, and there is a time and a place not to hustle. Today, we're tackling the concept of hustle culture (and girl-bossing) and the impact it's had on our lives and businesses. This episode quickly turned into a 2:00 AM retreat-style chat (which we love), but we still came full circle with some really good business tips for you.

      Don't forget to catch the next episode with Kendall and her husband, Jay, which is all about getting comfortable on social media!

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.

      Prepared Foods: Value-Add Products Workshop

      ]]>      There is a time and a place for hustle, and there is a time and a place not to hustle. Today, we're tackling the concept of hustle culture (and girl-bossing) and the impact it's had on our lives and businesses. This episode quickly turned into a 2:00 AM retreat-style chat (which we love), but we still came full circle with some really good business tips for you.

      Don't forget to catch the next episode with Kendall and her husband, Jay, which is all about getting comfortable on social media!

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.

      Prepared Foods: Value-Add Products Workshop

      ]]>      4e37330b-9326-4222-ab8b-d10ea2c8f631Thu, 20 Mar 2025 03:00:00 -080049:24falsefull1111      Husband Hotseat: Supporting Your Wife's Business Dreams10. Husband Hotseat: Supporting Your Wife's Business DreamsWe've been referencing our unicorn husbands enough that we thought it was time to bring them on the podcast! Today, Jessica's husband CJ (known to some as Chris) is in the hot seat answering all her questions about how he supports her in business and his role in their family.

      You'll hear his thoughts on when Jessica first brought up the idea of Moose Valley Ranch, how she's the brains and he's the brawn (his words), the biggest source of friction in their relationship, their best advice for couples going into business together, and so much more.

      Make sure to hit follow/subscribe so you never miss an episode! 

      (And stay tuned for a future episode with Kendall and her husband, Jay!)

      Connect with CJ:


      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

      ]]>      We've been referencing our unicorn husbands enough that we thought it was time to bring them on the podcast! Today, Jessica's husband CJ (known to some as Chris) is in the hot seat answering all her questions about how he supports her in business and his role in their family.

      You'll hear his thoughts on when Jessica first brought up the idea of Moose Valley Ranch, how she's the brains and he's the brawn (his words), the biggest source of friction in their relationship, their best advice for couples going into business together, and so much more.

      Make sure to hit follow/subscribe so you never miss an episode! 

      (And stay tuned for a future episode with Kendall and her husband, Jay!)

      Connect with CJ:


      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

      ]]>      8dffbd08-c862-488c-b435-a58e03c3f26bThu, 13 Mar 2025 03:00:00 -080046:51truefull1010      Feedback Matters: How to Get It, Use It, and Grow From It9. Feedback Matters: How to Get It, Use It, and Grow From ItCustomer feedback may be the biggest free way to grow bigger, stronger, and faster as a business owner. In this episode, we're covering how we've gathered feedback in our own businesses and giving you tips and ideas to do the same in yours. 

      We're also discussing how to differentiate between valuable feedback and meaningless criticism, the importance of responding thoughtfully, and how to leave your own constructive feedback for small businesses.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

      ]]>      Customer feedback may be the biggest free way to grow bigger, stronger, and faster as a business owner. In this episode, we're covering how we've gathered feedback in our own businesses and giving you tips and ideas to do the same in yours. 

      We're also discussing how to differentiate between valuable feedback and meaningless criticism, the importance of responding thoughtfully, and how to leave your own constructive feedback for small businesses.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      If you're looking for direct feedback and teaching on your specific business needs, assistance navigating a difficult time, or just need a second set of eyes on your business, we both offer 1:1 coaching calls. Click below to learn more. One-on-One Coaching Session with Kendall: https://the-workhorse-podcast.captivate.fm/one-on-one-kendall Strategy Sesh with Jessica: https://the-workhorse-podcast.captivate.fm/one-on-one-with-jess

      ]]>      7cd43906-9953-4b01-a12c-1b7b34dae901Thu, 06 Mar 2025 03:00:00 -080047:04falsefull99      Hard Conversations About Showing Your Kids Online8. Hard Conversations About Showing Your Kids OnlineIn this episode, we're discussing the topic of online safety and privacy when it comes to showing your kids online as business owners. (Disclaimer: If your kiddos are around you, this is probably not the best episode to listen to.)

      Jessica shares how her background in law enforcement and Internet Crimes Against Children has impacted her approach to sharing her kids online. Kendall's experience as a stepmom has been a bit different, and she talks about what she's had to consider regarding her stepkids.

      Every family situation is different, so only you can decide where your line is and your comfort level when sharing your kids online.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      In this episode, we're discussing the topic of online safety and privacy when it comes to showing your kids online as business owners. (Disclaimer: If your kiddos are around you, this is probably not the best episode to listen to.)

      Jessica shares how her background in law enforcement and Internet Crimes Against Children has impacted her approach to sharing her kids online. Kendall's experience as a stepmom has been a bit different, and she talks about what she's had to consider regarding her stepkids.

      Every family situation is different, so only you can decide where your line is and your comfort level when sharing your kids online.

      Make sure to hit follow/subscribe so you never miss an episode!

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      ]]>      804e3104-2fa7-49df-aa14-715a1ee20eddThu, 27 Feb 2025 03:00:00 -080044:14truefull88      Where's the Tipping Point: Going All In on Your Business7. Where's the Tipping Point: Going All In on Your Business"Success comes when you can do your business full-time."

      In this episode, we're challenging this false narrative by diving into what it actually looks like to leave your full-time job and go all in on your business. We're sharing both of our experiences of having regular employment (Jessica) and relying solely on the business income (Kendall).

      There is no one-size-fits-all advice here. If you're currently closing in on that tipping point of going all in on your business, tune in to hear the ups and downs we've had over the years to help you decide what would make the most sense for you, your family, and your business.

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      "Success comes when you can do your business full-time."

      In this episode, we're challenging this false narrative by diving into what it actually looks like to leave your full-time job and go all in on your business. We're sharing both of our experiences of having regular employment (Jessica) and relying solely on the business income (Kendall).

      There is no one-size-fits-all advice here. If you're currently closing in on that tipping point of going all in on your business, tune in to hear the ups and downs we've had over the years to help you decide what would make the most sense for you, your family, and your business.

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      8754da1a-a1fd-494d-82ab-5bf11f9ac234Thu, 20 Feb 2025 03:00:00 -080042:33falsefull77      Own Your Online Presence6. Own Your Online PresenceThe biggest mistake you can make when it comes to marketing your business is paying too much attention to social media and not enough to the places on the internet that you have ownership of. 

      Today, we're talking about the importance of owning your online presence, specifically in the form of a website and an email list. Getting your customers off of an area of real estate you don't own (and could lose at any point) and getting them somewhere where you truly own the connection you have with them, enables you to leverage that connection for your business whenever you need it.

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      Flodesk

      Click below to get 50% off your first year of Flodesk - the email service provider we both use and love.

      Flodesk

      ]]>      The biggest mistake you can make when it comes to marketing your business is paying too much attention to social media and not enough to the places on the internet that you have ownership of. 

      Today, we're talking about the importance of owning your online presence, specifically in the form of a website and an email list. Getting your customers off of an area of real estate you don't own (and could lose at any point) and getting them somewhere where you truly own the connection you have with them, enables you to leverage that connection for your business whenever you need it.

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

      Resources & Links:


      Mentioned in this episode:

      Flodesk

      Click below to get 50% off your first year of Flodesk - the email service provider we both use and love.

      Flodesk

      ]]>      8c1e4c33-9c4f-4218-b543-03520883baefThu, 13 Feb 2025 03:00:00 -080044:49falsefull66      Integrity in Action: The True Cost of Overcommitting5. Integrity in Action: The True Cost of OvercommittingIn this episode, we're talking about why one of the most important things about being in community is showing up when you say you're going to show up. So, we're sharing our own personal stories of what happens when you overcommit, the impact that can have on your business, and how to have a little grace for others when you don't know the whole story. We get it; the people-pleasing factor in business is strong, but don't let it lead you out of integrity and not show up how you say you're going to. 

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      In this episode, we're talking about why one of the most important things about being in community is showing up when you say you're going to show up. So, we're sharing our own personal stories of what happens when you overcommit, the impact that can have on your business, and how to have a little grace for others when you don't know the whole story. We get it; the people-pleasing factor in business is strong, but don't let it lead you out of integrity and not show up how you say you're going to. 

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      5f152f73-5e71-45ed-8c5e-f6105608e0e9Thu, 06 Feb 2025 03:00:00 -080050:18truefull55      The Stepmom, The Sibling, and The Succession Plan4. The Stepmom, The Sibling, and The Succession PlanIn today's episode, we're talking about the complexities of family business succession planning, arguably one of the most difficult topics in agriculture. Kendall (the stepmom) shares what she's dealing with running a business with her husband on her in-law's land, and Jessica (the sibling) shares how her law enforcement background has given her a unique view on family business conflicts. We have been talking about this topic for our entire relationship, and we can't stress enough the importance of having early, ongoing conversations about succession. 

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      In today's episode, we're talking about the complexities of family business succession planning, arguably one of the most difficult topics in agriculture. Kendall (the stepmom) shares what she's dealing with running a business with her husband on her in-law's land, and Jessica (the sibling) shares how her law enforcement background has given her a unique view on family business conflicts. We have been talking about this topic for our entire relationship, and we can't stress enough the importance of having early, ongoing conversations about succession. 

      Make sure to hit follow/subscribe so you never miss an episode! 

      Connect with Kendall:


      Connect with Jessica:


      Resources & Links:


      Mentioned in this episode:

      The Workhorse Collective

      Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

      Workhorse Collective Group Coaching

      ]]>      74138452-ddc0-419a-9569-c71e3bc14afeThu, 30 Jan 2025 03:00:00 -080044:03truefull44      Lessons in Failing3. Lessons in FailingNo one in the history of anyone ever speaking about the two of us would accuse us of staying in one spot for too long. And that means that we don’t always get a chance to talk about all the spots we’ve been in, including failing. Like, entire businesses failing. 

      In today’s episode, we’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons in failing. Because they don’t get mentioned enough in the highlight reel that is social media. You see the wins over and over, but what about how many times the people you follow have started, stopped, quit, failed, and been served up some humble pie in a big way?

      We think it’s so important to share these “failures” because they’re where the lessons come from. Where you learn something. And what ends up making you a much better business person. 

      So tune in to hear what Jessica learned from growing pumpkins (and sunflowers) and what Kendall learned from selling lobsters on the West Coast.

      In this episode, we cover: 

      • Jessica's lessons learned from pumpkins and sunflowers (AKA why she will never be a pumpkin farmer)
      • Kendall's lessons learned from lobsters (AKA why being a lobster mom is harder than it sounds)

      Connect with Kendall:



      Connect with Jessica:



      Resources & Links:


      Mentioned in this episode:

      Interested in the next Workhorse Retreat? Click below!

      Workhorse Retreat

      ]]>      No one in the history of anyone ever speaking about the two of us would accuse us of staying in one spot for too long. And that means that we don’t always get a chance to talk about all the spots we’ve been in, including failing. Like, entire businesses failing. 

      In today’s episode, we’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons in failing. Because they don’t get mentioned enough in the highlight reel that is social media. You see the wins over and over, but what about how many times the people you follow have started, stopped, quit, failed, and been served up some humble pie in a big way?

      We think it’s so important to share these “failures” because they’re where the lessons come from. Where you learn something. And what ends up making you a much better business person. 

      So tune in to hear what Jessica learned from growing pumpkins (and sunflowers) and what Kendall learned from selling lobsters on the West Coast.

      In this episode, we cover: 

      • Jessica's lessons learned from pumpkins and sunflowers (AKA why she will never be a pumpkin farmer)
      • Kendall's lessons learned from lobsters (AKA why being a lobster mom is harder than it sounds)

      Connect with Kendall:



      Connect with Jessica:



      Resources & Links:


      Mentioned in this episode:

      Interested in the next Workhorse Retreat? Click below!

      Workhorse Retreat

      ]]>      c25c59cf-46af-4df3-b857-206740348f47Thu, 23 Jan 2025 03:10:00 -080048:30truefull33      Five Ways to Set Yourself Apart at Markets2. Five Ways to Set Yourself Apart at MarketsIn today's episode, we're boiling down our gobsmacking market experience (as both vendors and organizers) to bring you five ways to set yourself apart at markets. We asked ourselves what we would really want to tell someone if we could sit down with you for 45 minutes and just braindump. 

      And what we came up with for this value-packed episode are the five most important things that will work no matter the market you're at. Tune in to hear us dive deep and share examples of how you should prepare, market the market, slay your setup, hustle, and go beyond the market. 

      Markets have been such a huge part of both of our businesses, and we love teaching and sharing about them. If markets are on your heart and you’re just starting, know there is a learning curve here. So, take something from this episode and figure out how to apply it to your own business so you can set yourself apart at future markets. 

      In this episode, we cover: 

      • Our collective experience running markets
      • Why you should prepare, prepare, and prepare some more
      • Your new mantra: market the market
      • SLAYING your market setup
      • How to hustle at markets
      • Thinking long-game and going beyond the market

      Connect with Kendall:



      Connect with Jessica:



      Resources & Links:


      Mentioned in this episode:

      Save the Date for the next Market in the Mountains! Sept 27-28, 2025 at the ranch near Springdale, WA.

      Market in the Mountains

      ]]>      In today's episode, we're boiling down our gobsmacking market experience (as both vendors and organizers) to bring you five ways to set yourself apart at markets. We asked ourselves what we would really want to tell someone if we could sit down with you for 45 minutes and just braindump. 

      And what we came up with for this value-packed episode are the five most important things that will work no matter the market you're at. Tune in to hear us dive deep and share examples of how you should prepare, market the market, slay your setup, hustle, and go beyond the market. 

      Markets have been such a huge part of both of our businesses, and we love teaching and sharing about them. If markets are on your heart and you’re just starting, know there is a learning curve here. So, take something from this episode and figure out how to apply it to your own business so you can set yourself apart at future markets. 

      In this episode, we cover: 

      • Our collective experience running markets
      • Why you should prepare, prepare, and prepare some more
      • Your new mantra: market the market
      • SLAYING your market setup
      • How to hustle at markets
      • Thinking long-game and going beyond the market

      Connect with Kendall:



      Connect with Jessica:



      Resources & Links:


      Mentioned in this episode:

      Save the Date for the next Market in the Mountains! Sept 27-28, 2025 at the ranch near Springdale, WA.

      Market in the Mountains

      ]]>      40e2681f-b62d-42b9-9495-6f2d9fed217cThu, 23 Jan 2025 03:05:00 -080047:09falsefull22      Balance In Rural Business: How We Do It All1. Balance In Rural Business: How We Do It AllOn today's episode, we are talking about the number one thing that we hear in our DMs: how we find balance in rural business. We decided to hit the nail on the head in our first podcast episode since it's not easy to answer this in 10 seconds by DM!

      How we do it all is by far our most asked question, so we're spilling the tea and giving you a more complete and nuanced answer. Our struggles and successes are not your struggles and successes. We are all different, and we hope that by sharing more of our story, we can help you stop comparing yourself to everyone you see on social media who seems to be balancing and doing all the things. Because what you don't see are the million and one things going on in the background.

      We're so excited to share this podcast with you and really dive deep with so much more behind-the-scenes as rural women entrepreneurs; like how we're making it work on the farm, off the farm, with the farm animals, the farm kids, and everything in between. 

      Make sure to hit follow/subscribe so you never miss an episode!

      In this episode about, we cover: 

      • Why we don’t actually like the term “work-life balance”
      • Kendall’s home life as a step-parent to older boys and Jessica’s as a mom to younger boys
      • The power of a supportive spouse
      • Why balance is not the goal
      • Loose time blocking, backend administrative processes, and the magic of Quickbooks
      • The different ways we outsource our tasks to save time
      • How to start fresh with a Z folder


      Connect with Kendall:



      Connect with Jessica:



      Resources & Links:


      ]]>      On today's episode, we are talking about the number one thing that we hear in our DMs: how we find balance in rural business. We decided to hit the nail on the head in our first podcast episode since it's not easy to answer this in 10 seconds by DM!

      How we do it all is by far our most asked question, so we're spilling the tea and giving you a more complete and nuanced answer. Our struggles and successes are not your struggles and successes. We are all different, and we hope that by sharing more of our story, we can help you stop comparing yourself to everyone you see on social media who seems to be balancing and doing all the things. Because what you don't see are the million and one things going on in the background.

      We're so excited to share this podcast with you and really dive deep with so much more behind-the-scenes as rural women entrepreneurs; like how we're making it work on the farm, off the farm, with the farm animals, the farm kids, and everything in between. 

      Make sure to hit follow/subscribe so you never miss an episode!

      In this episode about, we cover: 

      • Why we don’t actually like the term “work-life balance”
      • Kendall’s home life as a step-parent to older boys and Jessica’s as a mom to younger boys
      • The power of a supportive spouse
      • Why balance is not the goal
      • Loose time blocking, backend administrative processes, and the magic of Quickbooks
      • The different ways we outsource our tasks to save time
      • How to start fresh with a Z folder


      Connect with Kendall:



      Connect with Jessica:



      Resources & Links:


      ]]>      567f9b62-0b74-4c09-ae18-8bfd8de3458fThu, 23 Jan 2025 03:00:00 -080044:36falsefull11      Welcome to The Workhorse Podcast!Welcome to The Workhorse Podcast!Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses.

      From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses.

      If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. 

      https://www.marketingforfarmers.co/business-coaching-for-farmers

      ]]>      Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses.

      From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses.

      If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. 

      https://www.marketingforfarmers.co/business-coaching-for-farmers

      ]]>      0c545398-c446-4dc2-b3b9-5d332e0a6b6eSun, 12 Jan 2025 05:41:00 -080004:04falsetrailer