ㅤ Adam opens up about the reality of podcasting that most people get wrong. He shares that of the 4.9 million podcasts in existence, only 15% ever make it past nine episodes, meaning the bar to stand out is far lower than the noise would suggest. The opportunity is hiding in plain sight, and most brands are too intimidated to take it.

ㅤ This conversation covers the full lifecycle of content strategy. Adam breaks down why YouTube has overtaken Spotify and Apple as the number one podcast discovery platform, how AI tools can get your content 75% of the way there without replacing the human who takes it the rest of the way, and why the moment you are exhausted saying something is exactly when your audience is just starting to hear it. It is a blueprint for building a content operation that compounds over time, not just one that looks good for a quarter.

ㅤ About Adam Sockel Adam Sockel is the VP of Marketing at Share Your Genius, a video-first content agency specializing in podcast production, executive thought leadership, and full-funnel content strategy for B2B brands. With a background in brand and content strategy, Adam helps companies transform their recordings into newsletters, blogs, short-form video, and pillar reports — turning a single show into an always-on content engine. He is also a decade-long podcast host, a dedicated runner, a vegetarian lasagna enthusiast, and a self-described yapper.

ㅤ What We Cover

1. The 85% Opportunity: Why the podcasting landscape is far less crowded than it feels, and how showing up consistently puts you ahead of the vast majority of competitors before you even hit publish.
2. YouTube as the Discovery Engine: How YouTube surpassed Spotify and Apple as the number one place people find new podcasts — and why brands that ignore video are leaving their most valuable discovery channel on the table.
3. The Content Multiplication Framework: How Share Your Genius transforms a single podcast recording into written thought leadership, short-form clips, newsletters, and pillar reports that reach every corner of your ICP.
4. AI as a 75% Solution: The right way to use AI clipping and writing tools — not as a replacement for human judgment, but as a starting point that a skilled content person finishes.
5. Consistency as a Habit, Not a Grind: Why posting 3–5 short-form videos per week from content you have already recorded is more sustainable than it sounds, and how to batch and schedule your way into making it stick.
6. Content About Content is the Enemy: Adam's hill-to-die-on take on why LinkedIn meta-commentary — "this is dead," "I can tell this was written by AI" — is the most boring and counterproductive thing a creator can do.

ㅤ Resources Mentioned

1. Share Your Genius
2. Wait For It — The Annual State of Podcasting Episode

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Kaleigh opens up about the friction of monetizing art. She explains how the "dream" of destination wedding photography often results in lonely weekends and creative fatigue. To combat this, she is pivoting again: splitting her focus between capturing memories for families and solving problems for businesses through her design agency.

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This conversation covers the practical side of creativity. Kaleigh breaks down why "free work" was the catalyst for her success, not a hindrance. She also challenges the industry obsession with technical perfection, arguing that blurry, messy, and "unusable" photos are often the ones that hold the most emotional weight. It is a look at how to build a business that reflects who you are, rather than just what you sell.

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About Kaleigh Schouten

Kaleigh Schouten is a professional photographer and the founder of Kaleigh Madison Photography and Resqueue Studio based in Huntsville, Alabama. A former construction engineer who helped build data centers for Facebook, Kaleigh pivoted to photography full-time in 2022. She specializes in capturing authentic moments for couples and families, while her sister company, Resqueue Studio, focuses on branding and web design for small businesses.

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What We Cover

1. The Engineer’s Approach to Art: How a background in construction engineering and coding influenced Kaleigh's initial obsession with technically "clean" images and systems.
2. The Trap of the "Dream Job": Why traveling for work isn't always a vacation and how the wedding industry can lead to becoming ungrateful for the craft.
3. Free Work as Strategy: Why shooting for free is essential for building a portfolio, practicing skills, and networking when you are starting from zero.
4. Audience Misalignment: The common mistake photographers make when trying to sell educational content to an audience that is made up of brides and moms, not peers.
5. Prompting Over Posing: Moving away from rigid perfection to capture "messy" storytelling moments that feel like a memory rather than a stock photo.
6. Personality as a Differentiator: Why solo founders need to inject their specific voice, wardrobe, and habits into their brand to stand out against corporate competitors.

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Resources Mentioned

1. Kaleigh Madison Photography
2. Resqueue Studio (Branding & Design)

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This conversation bridges the gap between B2B strategy and the raw, emotional approach of an independent artist. Wanda discusses the anxiety of hitting publish, the importance of longevity over quick hits, and how she took advice to lean into her queer identity to finally find her true audience in the South.

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Guest Bio

Wanda Wesolowski is a singer, songwriter, and the manager of The Wanda Band based in Huntsville, Alabama. Known for her "iconic" and "catchy" Southern pop-rock sound, she has been a fixture in the local music scene since she was 14. She is a "spacemaker" who co-founded Boardman HSV and recently released the album Only Feeling. Wanda champions DIY production, sobriety, and queer joy through her music and community work.

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What We Cover

1. The Wanda Van as branding: How painting a Ford Transit Connect became a moving landmark in Huntsville and a better use of free will than driving a standard car.
2. The trap of viral metrics: Why getting 300,000 followers from a single viral video often leads to empty venues because the audience doesn't actually know who you are.
3. Performance vs. Content Creation: Wanda argues that recording a perfect 30-second take for social media does not prepare you to hold a room's attention or handle a soundcheck professionally.
4. Finding your specific crowd: How leaning into her identity as a gay woman helped Wanda connect with a dedicated audience that needed a space, rather than alienating listeners.
5. Longevity requires consistency: A look at Wanda's digital footprint from 2005 vlogs to today, proving that showing up over time matters more than immediate perfection.
6. Overcoming posting anxiety: Why you have to sit with the discomfort of vulnerability after posting and realize that 60% of the internet is just bots anyway.

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Resources Mentioned

1. The Wanda Band
2. Patreon
3. Pomplamoose & Jack Conte
4. Lowe Mill ARTS & Entertainment

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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That aimlessness is scary. It is also wasteful because it looks like you are doing everything right from the outside. You are consistent. You are showing up. Yet, you are left asking what it was all for.

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In this solo episode, Trevor Grimes argues that content needs a job, not just better vibes or more polish. He explains why posting without purpose quietly burns people out and how to shift your focus from performance metrics to creative curiosity.

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Trevor explains how to use content pillars as boundaries to save your energy. He also covers how to set goals that actually support your business—such as having thoughtful conversations or clarifying your thinking—rather than chasing follower counts that stifle creativity.

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What We Cover

1. Why content needs a job: Every piece of content should answer the question: "What is this here to do?" It could be to start conversations, clarify thinking, or attract a specific type of person.
2. The real cause of burnout: Burnout doesn't usually come from doing too much. It comes from doing things that feel aimless or from putting effort in without direction.
3. Content pillars as boundaries: Pillars aren't just topics. They are how you decide what not to spend energy on. Ideas must earn their way into your story.
4. The Note Card Method filter: Before turning an idea into content, ask one question: "Does this belong in the story I'm telling right now?"
5. Goals that don't kill creativity: Avoid goals that suffocate you, like arbitrary follower counts. Choose goals such as deepening your understanding of a topic or aligning yourself with a specific problem you solve.
6. Performance vs. Curiosity: Performance asks, "How did this do?" Creative curiosity asks, "What did I learn?" The latter keeps you moving.
7. The Creator Transformation: Becoming someone who notices ideas instead of forcing them, and creates without waiting for permission.

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Resources Mentioned

1. Previous Episode: How to Create More Content (referenced for volume strategies).
2. The Note Card Method: Referenced as a tool for filtering ideas (Check previous episodes/videos).
3. 30-Day Content Sprint: Available in the show notes (referenced in outro).

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Trevor Grimes keeps it simple: create more content in 2026 by designing systems that make creation the default. The note card method is a thinking tool—one idea per card, organized and labeled so you reduce decision-making anxiety later. Then the 30-day Content Sprint replaces overthinking with movement: proof that you can finish things, publish things imperfectly, and survive low engagement. Finally, design your environment so content is always one decision away—sit down and press record.

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What We Cover

1. The real reason that content dies: you finally have time to create, you sit down, and you don’t know what to work on
2. Fear shows up after something else fails: doubt → delay → guilt → avoidance → weeks go by
3. “That’s not necessarily a confidence problem… that’s an idea storage problem.”
4. The note card method: physical note cards, one idea per card—thought, question, frustration, something you learned, something you disagree with
5. Label and organize cards (story, lesson, hot take, how-to, question, behind the scenes) to reduce decision-making anxiety later
6. “You’re not building content… you’re just building inventory,” so the inventory removes panic for later
7. The 30-day Content Sprint: proof you can finish things, publish imperfectly, survive low engagement, and replace overthinking with momentum
8. Designing your environment so content is “always just one decision away”: keep the tripod ready, use the window/light, don’t negotiate with yourself—press record

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Resources Mentioned

1. Episode 19: “the note card method for endless content ideas”
2. The 30-day Content Sprint (Trevor says it’s free and he’ll link it in the episode description)
3. Platforms/tools mentioned: LinkedIn, Instagram, Notion doc, Excel, AI prompt library (as examples of what the note card method is not)
4. Set up tools mentioned: tripod, phone/camera, good lighting/window, multicolor pen/highlighter for color coordination

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

ㅤ

Greg talks about shifting from managing content teams to actually writing again—and realizing how different that muscle is. Trevor shares how Greg’s “context sandwich” changed his own writing: if you stop in the middle, you should know where you’re at and why you’re there. They go from open loops and closed loops, to flowcharts and yes/no questions, to the “cost of entry versus the benefit of entry.”

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Through it all, Greg’s two tenets remain simple: content should build trust and give value—and people buy from people.

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👤 Guest Bio

Greg Toler is a consultant on operations and go-to-market and the founder of BoostIdeal, an early-stage startup. He’s been consulting for almost 10 years and has worked in and out in a few different ways—most recently as the fractional COO at Scrappy ABM, transitioning into full-time, then back into fractional. He’s kicking off the new year doing full-time consulting and also full-time work on Boost.

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📌 What We Cover

1. Why writing “very strategically” feels different than actually being in the writing seat—and why the same piece can take “hours” for one person and “days” for another
2. The context sandwich: “context to details, context,” so the reader knows where they are
3. “Open loop and closed loop” writing—mention it, close it, and don’t leave the reader hanging
4. “Write the way that I talk” vs. “structured and organized” content—and making a “boring blog” a “joy to read.”
5. Creativity as tone and style vs. creativity as “constructs,” “organization,” and “solving problems.”
6. Turning subjective decisions into objective ones: yes/no questions, flowcharts, and finding the bottleneck
7. Getting started with personal content: topic → subtopic → type, building something repeatable, and the “shame bone.”
8. “Content should build trust,” and “content should give value”—plus the conversion theory of cost of entry vs benefit
9. A real experiment that didn’t land: a bot with “super high value,” and the feedback that changed everything—“I didn’t come to work with your bot. I came to work with you.”
10. “Not playing tennis” with clients and why “awkward working sessions” are the point

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🔗 Resources Mentioned

1. Podcast sponsor: Scrappy ABM
2. Scrappy ABM Case Studies
3. Scrappy ABM Podcast
4. Scrappy ABM Contact
5. Greg’s company: BoostIdeal
6. Tool mentioned: Lucidchart
7. Platform mentioned: LinkedIn
8. Reference mentioned: “the old school, A-Team” (“I love it when a plan comes together.”)

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

ㅤ

Benji shares a simple content strategy: record a full season every six months, plus 30 minutes once a month to answer questions, cut video clips, and turn the rest into LinkedIn posts. The through line is pre-production: the stuff you do before you hit record—why you’re creating what you’re making, the first 30 seconds, titles, and thumbnail—so it’s less of a headache and more “you,” not an arms race for people’s attention.

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Guest Bio

Benji Block says he helps companies build impact through video. He’s spent the last five years helping build 55+ podcasts from scratch, and he’s coached 100+ business leaders on communication and using video to grow their businesses. Before that, he spent years in the agency and nonprofit church sectors, leading creative teams. In 2025, he launched his own venture through Signature Series, producing numerous video podcasts.

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What we cover

• Podcasts in the business world skyrocketed when COVID happened, and a lot of people thought audio-only was “really easy.”
• Video is not for everyone—it depends on your strategy.
• “As soon as they can see your face,” there’s personalization: it feels like being a fly on the wall in the conversation.
• Two 30: record long-form content in a two-day sprint, then a 30-minute recurring meeting to ask 10 to 15 questions, cut clips, and turn the rest into LinkedIn written posts.
• “Your brain turns into mush” after too many topics—most people can’t record more than four in a day.
• Pre-production is the most important and often overlooked thing: hook / first 30 seconds/thumbnail/three to five different titles for YouTube.
• Three-by-three method: three main points and three mini points for each.
• Fear, curiosity, and desire drive people to click—and it’s not clickbait if the content is actually helpful and you deliver after that one line.

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Things mentioned

• Scrappy ABM
• Chat GPT
• CapCut
• LinkedIn
• YouTube + YouTube Shorts
• TikTok
• Creator Hooks (Jake Thomas)
• My First Million (Sam Parr)
• Alex Hormozi + MrBeast
• iTunes
• Facebook
• Series of Unfortunate Events
• Jesus (parables)

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

ㅤ

Tylor shares the long journey from 35 years of fixed cost reduction data to Spend Brain, a niche LLM that lets you “have a conversation with your spend,” plus how he borrows the B2C playbook, spends $100,000 a month on Meta, and uses UGC videos to make a complex offer feel simple.

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They walk through painful PLG and FBA reimbursement flops, the almond milk story, Reddit threads, cults, The Wandering Home Podcast, and why most teams under $20 million should stop chasing podcasts and ebooks and move the needle with honest structure, clear distribution, and real communities.

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👤 Guest Bio — Tylor Jones

Elder Emo, 3X demand gen leader, and self-described Gandalf of growth marketing, Tylor Jones is Director of Digital Acquisition at SIB Fixed Cost Reduction, a private equity–backed cost reduction and spend management firm. He builds and scales modern demand generation engines across high-growth B2B SaaS and B2B e-commerce, owning pipeline targets, budget, multichannel strategy, and executive-level reporting.

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Tylor also leads growth marketing for Getida, the largest FBA reimbursements auditor on the globe, and helps drive 3X inbound and 2X marketing-sourced pipeline. Outside of work, he co-hosts The Wandering Home Podcast, where a former pastor and a secular friend talk church, cults, and everything in between.

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📌 What We Cover

• Content that actually resonates vs. content that just talks: why “stop mimicking and start making content that actually matters” is the starting point for both personal brand and company brand.
• Productizing fixed cost reduction into Spend Brain: how 35 years of enterprise spend data, an in-house AI and LLM, and “a conversation with your spend” turned a gray-hat-feeling service into extreme clarity for $100M+ businesses.
• Category busting content and the almond milk example: putting yourself “next to milk in the refrigerator” even when you don’t have to be there, fighting for that position, and using competitors’ categories as the comparison point.
• Borrowing the B2C playbook for B2B: why Tylor spends around $100,000 a month on Meta, runs UGC videos, blends product led and sales led motions, and treats category creation like a busy experiment instead of a static play.
• Two big flops and what they changed: a 10-video PLG onboarding series nobody watched, and an Amazon FBA reimbursement launch with a great deck, landing page, and CGO video—but weak distribution and wrong message order.
• UGC talent vs. “just use your webcam”: how Billo actors, stable spokespeople, consistent lighting, strong audio, and screen-cap product tours set the quality standard brands can’t drop below—while BDRs still use lo-fi 1:1 video in outreach.
• PLG, support, and that missing 70%: what happens when only ~30% of signups become paying customers, why interactive tours and in-product video libraries matter, and how support teams and qualifying questions help move people before the fish is off the hook.
• Reddit, Quora, and communities vs. brand-only content: using fp&a threads, Amazon seller conversations, and community posts to show up where people already care, plus how that helps Chat GPT recommend Spend Brain as an emerging platform.
• The Wandering Home Podcast and side projects: turning church hurt, cult stories from Hamilton, Alabama, and long-form conversations into a book, shirts, Reddit content, and 3–4K monthly website visitors without chasing a “perfect” funnel.
• The under-$20M hill to die on: why most teams with small marketing orgs and under $20 million in revenue should focus on structural things that move the needle—distribution, pipeline, communities—before they start a company podcast or crank out ebook after ebook.

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🔗 Resources Mentioned

• SIB Fixed Cost Reduction – market leading provider of cost reduction and spend management services; more at aboutsib.com
• Spend Brain – SIB’s AI and LLM-powered spend platform that lets you “have a conversation with your spend”
• Getida – FBA reimbursements auditor for Amazon sellers and FBA shipments
• “Crossing the Chasm” – product marketing book on early adopters, the middle hump, and crossing the gap
• The Wandering Home Podcast – Tylor’s side project with a former pastor; also referenced as the wandering home dot com
• The Ramp (Hamilton, Alabama) – church / cult story mentioned around TikTok, Bible network, and viral clips
• Chris Walker and Refine Labs – category and almond milk story, plus the early webcam-to-agency path
• Riverside – recording tool they use for the podcast
• Reddit and Quora – communities Tylor uses for fp&a, Amazon FBA, and AI spend intelligence conversations
• Asana, Figma, Slack – PLG product examples used to talk about onboarding, interactive tours, and product usage
• ZoomInfo and Lucia – data platforms in the PLG story around signups and paid conversions
• Pendo – product tool for in-app tours and triggered video popups
• Meta – where Tylor spends about $100,000 a month on B2C-style campaigns for B2B offers
• Chat GPT / GPT – LLMs and AI models compared to Spend Brain and used as a referral channel
• Sammy Kershaw – “Queen of My Double Wide Trailer” – where “Charlie Daniels of the torque wrench” inspired the “Charlie Daniels of demand gen” line

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

ㅤ

Evan shares a simple line that shapes everything: “the highest motive brings the greatest motivation.” From lead gen CTAs that don’t default to “book a call,” to free products that unlock bigger, more expensive problems, they zoom in on relationship and revenue, quick wins, and logical reasons to ask for an email address. You’ll hear how to create the kind of content you want people to expect from you, why different is better than better, and how to move through crowded spaces like YouTube, Threads, and X without burning out or watering down what you do best.

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Guest Bio

Evan Cox is a fellow marketer, content creator, and Scrappy ABMer who spends a lot of his time writing, creating, and designing content so brands stay well connected with their audience based on the content they produce. He and Trevor have worked together in a couple of settings and share a love for dogs (especially pugs) and back-and-forth riffs about Vietnamese food. Evan is also a huge football fan and brings that “different plays for different moments” mindset into how he thinks about account-based marketing, lead gen, and content offers.

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What We Cover

• How Trevor and Evan rethink traditional lead gen so every CTA doesn’t have to be “book a meeting” or “schedule a demo”
• Why a conversion can be as simple as a reply to an email, a question before a webinar, or a visit to your site—not just a booked call
• Different plays for free vs paid: starting with a free thing and turning it into a paid thing, or starting with a paid thing and later making it free
• How solving an immediate pain point with a product can unlock a bigger problem where you become the go-to problem solver
• Evan’s line: “the highest motive brings the greatest motivation”—and what that means for roofing guides, ABM workshops, and everyday content
• Trevor’s YouTube cohort story: offering a free email sequence template, then getting asked for a proposal and paid project from the same group
• Using logical reasons to request an email address (pre-registering kids, podcast Q&A, better estimates) so it feels like a benefit, not a trap
• Standing out in crowded spaces with “clear, compelling, and relevant” content and the idea that “different is better than better,” plus the “whereas our competitors…, we prefer to…” framing

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Resources Mentioned

• Scrappy ABM (sponsor and ABM framework / “ABM in a day” workshop reference)
• StoryBrand (book and “StoryBrand guide” framework referenced by Trevor)
• Petfinder (used in Evan’s dog adoption example)
• Coke / Coca-Cola (Santa Claus and polar bear holiday billboard example)
• Amazon (as an example of a site with lots of paid products)
• Stand store (mentioned as a place to sell small guides)
• Gumroad (mentioned as a place to sell guides and products)

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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In this solo episode of The Content Crowd, Trevor shares the NoteCard Method, a simple, wildly tactical pen to paper system that became an absolute game changer for his content creation life and a fix for that “I’ve got nothing to post” panic. He walks through how a notebook and a stack of 3x5 or 4x6 cards can give you endless content ideas, make your process smoother, and help you stop treating content like a last minute chore.

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From perfectionism and procrastination to weekly brain dumps, categories, and deck sorting, Trevor shows how to hand yourself 20+ ideas in 10 minutes, recycle and remix posts that pop or flop, and destroy blank-page syndrome with a scrappy, no-tech, high-impact method.

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What We Cover

• Why creativity doesn’t die because you’re not talented, but because you sit down to create and think you have absolutely nothing to say.
• The real reason most creators quit: not content creation, but idea generation mixed with procrastination and perfectionism.
• How Trevor uses a notebook plus a stack of 3x5 or 4x6 note cards to move ideas from his brain to paper and never start from a blank page.
• The weekly 10–15 minute brain dump: one idea per card—stories, questions, lessons, frustrations, hooks, hot takes, tactical breakdowns, and behind-the-scenes moments.
• Using a legend card and simple labels like story, lesson, hot take, how-to, question, and behind-the-scenes (with highlighters or numbers) so you remember you need more than one type of content.
• Deck sorting: pulling specific mixes of cards (story, lesson, hot take, hooks, how-to) to build podcast scripts, long form videos, short form clips, blogs, emails, and posts on LinkedIn, Facebook, Threads, X, or Blue Sky.
• Recycling and merging cards so one or two “mediocre” ideas can turn into huge hits once everything is out on paper and you let yourself find a narrative arc.
• Using prompts like questions your audience always asks, mistakes you made early in your journey, stories from your work or creative life, things that annoy you about your industry, and skills or tools you wish somebody told you about sooner to instantly create a 25-card deck.

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Resources Mentioned

• Scrappy ABM – Sponsor that helps you build repeatable account based marketing plays and teaches you how to do them so that you can bring ABM in-house when you’re ready.
• “Do Over” by John Acuff – The book where Trevor first saw a note card method used to create a personal job network and categorize people, resources, and ideas on cards.
• “Chris Talks Cash Flow” with Chris Brown – Conversation about budgets where the note card method for money helped Trevor see how note cards could map content.
• 30-Day Content Sprint / Content Creation Sprint – Trevor’s sprint that helps you come up with 20+ ideas in about 10 minutes and feeds directly into your NoteCard stack.

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Tools & Supplies Mentioned

• Notes app in your phone
• A physical ideation notebook or planner
• A stack of 3x5 or 4x6 note cards
• Sharpie pen and regular pen
• Highlighters or binder tabs for color coding and sorting

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How to Use the NoteCard Method for Unlimited Content Ideas

If you struggle with running out of content ideas, the NoteCard Method is your no-tech, high-impact fix. Here's how to start:

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1. Grab NoteCards (Physical or Digital)

You only need a stack of 3x5 cards (I prefer 4x6), or their equivalent in a notes app.

Use the top card as the legend for categorizing the rest of your cards.

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2. Brain Dump (10–15 Minutes)

Write one idea per card: stories, questions, lessons, frustrations, hooks with no filters or structure. Just ideas that fit into one of those categories.

Bonus: If you are stuck at this part, grab my 30-Day Content Sprint to help you come up with 20+ ideas in 10 minutes.

Examples:

• 5 questions your audience always asks you
• 5 mistakes you made early in your content journey
• 5 stories from your work or creative life
• 5 things that annoy you about your industry

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3. Categorize Your Cards

Label them at the top as one of these:

• Story
• Lesson
• Hot take
• How-to
• Question
• Behind-the-scenes

(Optional: Use highlighters or binder tabs for quicker sorting.)

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4. Shuffle the Deck

Once a week, sort cards by content type or theme based on what you're publishing that week.

Need a podcast script? Pull 2 story cards + 1 lesson + 1 hot take.

Writing Reels/TikToks? Grab 3 hooks + 1 how-to.

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5. Recycle + Remix

If a post pops, turn that card into a YouTube video, email, blog, or podcast.

If it flops? Combine it with another card and create a new angle.

This method gives you infinite content fuel and destroys blank-page syndrome for good.

Try it this week, and let me know how your first stack turns out 👊

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Guest Bio

Phil Pilalas is Trevor’s colleague and a fellow content creator at Scrappy ABM. Previously featured on Episode 3 (May 29), Phil brings hands-on experiments (including posting that SOA video), real talk on posts that “hit 11,000 impressions,” and a practical framework for balancing entertainment with detailed value so audiences first pay attention—and then grow.

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What We Cover

• How accountability (a producer or editor waiting on your file) gets you to “do the thing” and keep publishing.
• Turning a late-night riff into a 30-day content sprint—and why short solo episodes still count.
• The “Nothing burger vs. Everything sandwich” lesson: being proud of work that flops and shipping anyway.
• A simple split: entertainment content to “create intrigue and eyeballs” vs. educational content that helps people “do their job better.”
• When personal brand meets product: make it an extension of you—not just a quote on a shirt.
• Why some influencer products stall: quality, ease of buying, and trust (ghost kitchens vs. grabbing something at the store).
• Audiences that age with you vs. audiences that age out—and how that shapes what you sell.
• Word of mouth still matters: “These are the best peanut butter cups I’ve ever had” only spreads if real people say it.

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Resources Mentioned

• Scrappy ABM
• LinkedIn
• Notion
• Fiverr
• YouTube
• Prime (hydration/energy)
• Beast Burger
• Five Guys
• Domino’s
• Trader Joe’s
• Costco
• Safeway
• Incog
• MYNA Snacks
• Squarespace
• Ryan Trahan
• MrBeast
• PewDiePie
• Drew Gooden
• Carl’s gummies
• Lunchables / “Lunchie” (mentioned as a reference)

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Trevor gets practical with a 30 day content practice plan: idea dumps, five posts in seven days, choosing a core topic, and building a simple system that trades motivation for discipline. Expect straight talk on posting when the lighting’s weird, showing up when it’s quiet, and building trust in yourself—1% better each time. If you’ve been waiting for permission, this is the decision: post it, learn, and keep going.

Content creation sprint — 30 Day Content System (download): https://komorebimtg.notion.site/30-Day-Content-System-29b468a0ddbf81019b5dfa6415af1fc1?pvs=143

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What We Cover

• The shift from consumer to creator and why it’s “all in your mind.”
• Identity-based habits: “I’m the kind of person who shares ideas online.”
• Quantity over clarity: clarity comes from doing, not waiting.
• Inspiration is earned, not found: systems over motivation.
• Your story is a strategy: point of view, messy middle, tiny wins, and failures.
• Consistency builds confidence: reps over results, 1% better.
• Done is better than perfect: action over perfection.
• The 30 day content practice plan: idea dump, five posts in seven days, pick a core topic, batch and schedule.

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Resources Mentioned

• Notes app / Google Docs (idea bank and daily capture)
• YouTube, LinkedIn (posting, feedback, and connection)
• Content creation sprint — 30 Day Content System (download): https://komorebimtg.notion.site/30-Day-Content-System-29b468a0ddbf81019b5dfa6415af1fc1?pvs=143

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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👤 Guest Bio

Wael Davis has worked in the social media and digital landscape for 12–13 years. He started in fashion — his first “big boy job” was with Donna Karan International while it was under the LVMH umbrella — followed by roles with Perellis and Steve Madden. Over the last three to four years he moved into B2B and currently works at the Naso National Association of Marketers as the Director of Social Media and Communication Strategy. He also creates across Instagram, TikTok, and Substack, where he writes Clickbait Therapy.

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📌 What We Cover

• “No effort goes unnoticed”: stepping into the arena builds confidence, notches reps, and removes the fear of posting.
• “Be findable”: show multifaceted interests across platforms so people can actually find you.
• “You do not have to be active on every single platform”: find what works for you and don’t cave to pressure.
• Substack and the desire for long form; TikTok as the documentary go-to that normalized making content.
• Make it simple and strategic: a weekly live conversation that turns into clips and audio for exponential growth.
• Let go of perfection: post even when views are 17, 20, 30 — there’s no such thing as a flop.
• Train your algorithms: use “not interested,” don’t engage with what you don’t want, and prioritize content that brings you joy.
• “Be kind to yourself”: positively encourage yourself and keep going.

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🔗 Resources Mentioned

• TikTok, Instagram, YouTube, LinkedIn, Substack, newsletters, email marketing (general mentions)
• Clickbait Therapy (Substack): https://waeldavis.substack.com/
• Wael on Instagram: https://www.instagram.com/waeldavis
• Scrappy ABM (podcast sponsor)
• MrBeast, Mark Rober (examples)
• Bug of the Week (newsletter reference)

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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This week, Trevor pulls back the curtain on what he calls the messy middle. He shares why documenting your imperfect process builds more trust and relatability than any “I made it” post ever could. From treating failures as your Museum of Failures to reframing stuckness as actual content, Trevor shows why being a few steps ahead—not miles—makes you worth listening to.

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If you’ve been waiting to “figure it all out” before hitting publish, this episode is your reminder: you don’t have to be done to be helpful. You just have to be honest.

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📌 What We Cover

• Why showing only the “after” makes your wins less believable
• How the messy middle builds trust, relatability, and community
• Why documenting your process makes your future success credible
• The danger of copying creators who are in a completely different phase
• How to reframe pivots, burnout, and restarts as valuable content
• Why failures belong in your “Museum of Failures” and not in the trash
• The mindset shift from waiting for milestones to creating right now
• How being just three steps ahead makes you worth following

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🔗 Resources Mentioned

• P90X (referenced as an example of before-and-after marketing)
• MrBeast (referenced as an example of different creator phases)
• Museum of Failures (an Instagram post Trevor saw right before recording)

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Drawing from his own messy middle of podcasting and content creation, Trevor shares the three silent killers of resonance: writing for everyone, teaching instead of showing, and skipping the middle part of the story. He walks through examples of content that misses the mark and offers a practical framework — relatable, emotional, and specific — for creating work that actually resonates.

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Whether you’re writing LinkedIn posts, starting a podcast, or trying to convince a skeptical CEO of the value of content, this conversation will give you specific ways to move beyond generic advice and start showing the real, human side of your journey.

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📌 What We Cover

• Why writing for everyone dilutes connection and how to get specific about your audience’s real-life moments
• The difference between teaching and showing — and why social proof, stories, and personal experience matter
• How skipping the messy middle erodes trust and why documenting the journey builds connection
• The “Prince Charles vs. Ozzy Osborne” example that proves demographics aren’t enough for resonance
• Why frameworks alone aren’t enough — and how to ground them in lived experiences
• A simple three-part framework (Relatable, Emotional, Specific) to guide your next piece of content
• How Trevor is applying these lessons in real time while growing this podcast

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Amanda shares how creating simple, problem-focused one-pagers became her most effective sales enablement tool, why convincing a CEO to update messaging requires both empathy and A/B testing, and how customer feedback drove every piece of content she produced. From live demos to FAQs to onboarding guides, Amanda shows how resourceful teams can build trust and adoption through content-led strategies that focus less on features and more on real customer needs.

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Listeners will walk away with actionable ideas for building content that speaks the customer’s language, avoids wasted effort, and drives both sales and long-term product adoption.

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👤 Guest Bio

Amanda Hall is an Account Manager at Scrappy ABM with a background spanning education, UX design, and edtech product strategy. She began her career as a teacher before transitioning into the startup world, where she became the first full-time employee at an edtech company. Amanda is passionate about creating content that connects with customers, building tools that support adoption, and advocating for accessibility and universal design for learning.

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📌 What We Cover

• The messy but meaningful career shift from education to edtech startups
• How customer conversations shaped messaging, positioning, and content direction
• The surprising power of one-pagers when focused on solving real problems
• Why A/B testing messaging helped bridge the gap between a CEO’s vision and customer reality
• Content that carries beyond sales — from onboarding to implementation to adoption
• Why FAQs and knowledge bases matter as much as flashy features
• The biggest content hill Amanda would die on: listen to your customers first

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Fresh off welcoming his second child and recording ahead of paternity leave, Trevor reflects on lessons he’s absorbed from past guests and how they’ve reshaped his own philosophies. He talks candidly about messy beginnings, why bad audio is worse than bad video, and why consistency is more about commitment than daily posting.

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Listeners will also get access to a free self-interview questionnaire template, a practical tool to help break through creative blocks and generate content directly from your own answers.

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📌 What We Cover

• A simple technique for generating content ideas by interviewing yourself
• Why describing what you do to a stranger is harder (and more helpful) than it sounds
• The importance of recentering content to the right ICP or persona
• How to stretch and repurpose existing content instead of starting from scratch
• The balance between “just create” and raising your quality standards
• Low-cost, DIY ways to improve audio and video setup for more professional content
• Why consistency doesn’t mean posting daily—it means staying committed
• The overlooked power of emails that simply ask for a reply

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🔗 Resources Mentioned

• Scrappy ABM – Podcast sponsor
• Free questionnaire template (DM Trevor on LinkedIn)

ㅤ

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Briana shares candid lessons from years of balancing account management, project timelines, and client relationships. She breaks down why organic, scrappy content often outperforms polished production, how to scope projects in ways that protect both sides, and why showing up consistently—even with small actions—is the key to earning long-term trust.

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Listeners will come away with simple, repeatable ways to stay accountable, avoid scope creep, and build processes that make creative work sustainable.

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👤 Guest Bio

Briana Yates is a Project Manager at Vers Creative, an agency working with nonprofits and faith-based organizations across the U.S. Over the last five years, she’s managed client relationships, led marketing initiatives, and supported creative teams in producing consistent, meaningful results. With experience spanning project management, account direction, and even stepping into a marketing director role, Briana brings a grounded perspective on what it takes to deliver creative work that actually gets done.

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📌 What We Cover

• The real difference between an account manager and a project manager—and why Briana often plays both roles
• How to wrangle creatives and clients while still keeping projects on brand and on point
• Why scrappy, organic content often performs better than polished production
• Simple ways to overcome hesitation when filming yourself or encouraging clients to create video content
• Building processes in real time: why “figure it out as you go” can be the best approach
• The importance of clear project scoping and how to handle scope creep with clients
• Why consistency and fast replies build trust that lasts longer than any single campaign
• The “pennies in the bank” approach to showing up for clients and teammates

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🔗 Resources Mentioned

• Vers Creative
• Jaden Young’s idea of “walk in the park content”
• Alex Hormozi’s short-form video approach

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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In this episode, Trevor Grimes sits down with Erika Bryant, marketing strategist and business advisor at Piece of Cake Marketing, to talk about how genuine networking can drive business growth without relying on endless posts, blogs, or videos. Erika shares her “30 Coffees in 30 Days” method—a simple, human-centered framework for building relationships that lead to real opportunities.

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Together, Trevor and Erika break down how to find the right people to talk to, what to do when someone says no, and why anchoring yourself in someone’s mind with just a few words can completely change how they refer and remember you. Whether you’re just starting out or looking for a fresh way to grow, Erika’s approach proves that authentic connection often outperforms any content strategy.

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Guest Bio

Erika Bryant is a marketing strategist and business advisor, and founder of Piece of Cake Marketing. With 20 years of marketing experience and 13 years running her own business, she helps companies under $10 million without a marketing team make smarter decisions through advisory sessions, masterminds, and done-for-you marketing strategies. Erika also leads The Network, a 480+ member Slack community built on generosity, collaboration, and meaningful connection.

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What We Cover

• How the 30 Coffees in 30 Days method works as a relationship-driven sales funnel
• Four “low-hanging fruit” groups to reconnect with when growing your business
• Why a “no” today doesn’t mean the relationship is over—and how to keep it alive
• The know, show up, give, ask framework for building trust before making an ask
• How to leverage gatekeepers and associations to meet the right people
• Why following your curiosity leads to the right networking opportunities
• The three-step formula for describing what you do so it sticks in people’s minds
• How generosity and giving turn your network into a sales team without feeling transactional

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Resources Mentioned

• Piece of Cake Marketing – The Network
• StoryBrand (mentioned as part of Erika and Trevor’s background)
• Do Over by Jon Acuff (referenced during the conversation)

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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In this candid conversation, Sydney explains why the heart of a successful campaign lies in people’s relationship to the story, not just the story itself. She reveals how to create content that makes people stop scrolling, why apps may disappear in the next five years, and the one hill she’ll die on: distribution is everything. Listeners will leave with a fresh perspective on what it means to create content that truly resonates and how to bring others along for the ride.

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👤 Guest Bio

Sydney Webber is a B2B SaaS marketer specializing in Proptech and currently leading marketing at Venn. With over a decade in the multifamily real estate industry—from leasing agent to tech marketing leader—Sydney blends deep industry expertise with a passion for storytelling. Her background in theater and podcasting fuels her ability to craft authentic marketing strategies that connect with audiences on a human level.

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📌 What We Cover

• The surprising reason your content may not resonate (and how to fix it)
• Why apps might disappear within five years and what this means for marketers
• The difference between a great story and a story people actually share
• How to build authentic relationships that power distribution
• Sydney’s creative process—big ideas, deadlines, and lessons learned from both wins and flops
• Why understanding your customer’s motivations is non-negotiable
• The freedom of creating content knowing “nobody cares” (and why that’s a good thing)
• The power of consistency and why distribution is just as important as the story

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🔗 Resources Mentioned

• Scrappy ABM Workshop
• Built Rewards
• Venn

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Together they unpack why social posts are low-risk labs, the three must-haves for ghost-writing an exec’s voice, and how memes can “sneak vegetables into mac-and-cheese” by serving insight without the hard sell. Expect straight talk on pricing creative work, turning “not right now” into future deals, and why self-advocacy beats viral wish-casting. Actionable, human, and refreshingly unpretentious.

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Guest Bio

Kate (Brady) Erwin is an extroverted writer who has “lived on LinkedIn” for over twelve years. An English major turned slam-poetry award-winner, she now helps B2B tech brands and their executives grow reach and mindshare on LinkedIn—often via her consultancy, Ghost Megaphone. A big performer and part-time karaoke DJ, Kate blends storytelling, meme culture, and honest strategy to make business content actually resonate.

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What We Cover

• Why social media is the safest place to experiment—if a post flops, almost nobody sees it.
• Kate’s “big three” for successful ghostwriting: firm executive buy-in, an internal project manager, and leaders with real stories.
• Using memes to “sneak in your message without shoving it down their throats.”
• The value of “test the weird thing” and letting LinkedIn lag on trends so you look original.
• Pricing creative work: why ghostwriting for execs “always costs more—higher, higher.”
• Turning a “not right now” reply into future business through consistent, chill follow-ups.
• Lessons from Chili Piper and Close on brand voice, collaboration, and embracing edgy ideas.
• Self-advocacy: posting your wins and simply asking past contacts for new work.

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Resources Mentioned

• Scrappy ABM – ABM in a Day workshop – free live session, Aug 7
• Chili Piper
• Close
• Ghost Megaphone
• Will Aitken & Travis Tyler
• Gong
• ThePath
• Silicon Valley (TV)
• TikTok & YouTube Shorts
• Facebook Marketplace
• Ted Lasso (TV)

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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Jakob breaks down their go-to-market journey, from buying portable courts before even getting approval, to turning temporary activations into scalable events at breweries, festivals, and trade shows. Along the way, he shares insights on product-market fit, the value of iterative feedback, and why content should come from what’s genuinely happening—not manufactured for the sake of it. If you want practical takeaways on connecting with your audience, building momentum, and growing with authenticity, Jakob’s story is packed with actionable wisdom.

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👤 Guest Bio

Jakob Eliason is the co-founder of Pickleball Popups, a company that transforms empty spaces into pickleball courts for events nationwide. Based in Memphis, Tennessee, Jakob leverages his marketing background to build a unique business blending logistics, community-building, and event activation.

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📌 What We Cover

• How Jakob and his partner pivoted from launching a permanent pickleball facility to creating a mobile popup concept, buying portable courts before even securing venue approvals.
• The logistics challenge behind transporting modular pickleball courts nationwide and the role of operations leadership in their success.
• Branding strategies for events: from decals on courts and nets to custom paddles and backstops that enhance sponsor visibility.
• Why “making noise” through memorable events and documenting everything has been central to growing their brand and audience.
• The importance of product-market fit validated through inbound leads and customer feedback before investing heavily in advertising.
• Insights on managing wait times and manufacturing crowd excitement to build energy and anticipation at free events.
• Jakob’s marketing philosophy: balancing quality and quantity in content, using paid ads to amplify authentic moments rather than manufactured posts.
• The role of continuous iteration and humility—embracing feedback, testing variables carefully, and evolving based on what people actually want.
• How the temporary popup model informed opening an indoor facility without costly renovations, using the same modular court system.
• Why Jakob plans to stay focused on pickleball rather than expanding into other sports, emphasizing pickleball’s unique accessibility and growth potential.
• The power of community-building through events, whether in-person or virtual, as a source for creating meaningful, resonant content.
• Jakob’s “hill to die on”: Make lots of good noise, document everything authentically, and create something worth capturing.

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🔗 Resources Mentioned

• Pickleball Popups website and events (implicitly referenced)
• Pickleball 901 — the Memphis-based pickleball facility Jakob co-founded
• Gary Vaynerchuk’s “Document, Don’t Create” philosophy (referenced)
• Red Bull’s content marketing approach as a case study in making noise without overt selling

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If you want to build something meaningful that resonates, Jakob’s journey offers a masterclass in the art of listening to your audience, executing with boldness, and letting authentic stories lead the way.

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

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👤 Guest Bio

Justin Price is the principal and founder of Vers Creative, a consulting agency helping faith-based nonprofits and for-profits grow through brand, marketing, and AI integration strategies. After 12 years as a creative director at top-tier nonprofits, Justin launched Vers to bring “special forces” expertise—tackling the hard stuff so clients can backfill and sustain success. He’s also the author of The Creative Squeeze, a leadership guide for getting the most from emotionally driven creative teams.

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📌 What We Cover

• How being “productive, not busy” fuels intentional growth for agencies and clients alike
• Vers Creative’s “special forces” model: advancing the line, then graduating clients to run on their own
• Why tight constraints and guardrails spark breakthrough creativity rather than stifle it
• Real-world budget examples: from $4,000 CAC on a $1 M spend to the challenge of a $50 CPA goal
• The power of “ship excellence”: ruthless editing and doing less, better, rather than more, mediocre work
• Lessons from The Creative Squeeze on leading emotionally driven creators versus other teams
• Balancing timeless brand DNA against fleeting trends in design, messaging, and voice
• Building a sustainable creative culture that prioritizes collaboration, risk-taking, and mentorship

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🔗 Resources Mentioned

• The Creative Squeeze by Justin Price: https://www.verscreative.com/book
• Justin Price’s LinkedIn: https://www.linkedin.com/in/justin-price-053a27b1/
• Trevor Grimes’s LinkedIn: https://www.linkedin.com/in/trevor-grimes/

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

In this episode, host Trevor Grimes sits down with Hannah Green, the internal marketing lead behind Patient Care Marketing Pros and Nick the Marketer, to unpack what it really takes to grow authentic, long-game content in a niche industry like urgent care.

Hannah shares what’s worked (a weekly podcast that clients quote in meetings), what hasn’t (an intricately folded direct mailer that got zero response), and how her team blends grassroots trust with digital presence to make clinics more findable and human. They also get real about content fatigue, internal buy-in, and why 4.7 stars beats 5.0 every time.

If you’ve ever struggled to keep showing up when no one’s clicking—or wondered how to make medical marketing not feel sterile—this one’s for you.

👤 Guest Bio

Hannah Green is the Internal Marketing Coordinator at Nick the Marketer and Patient Care Marketing Pros, where she leads content across social, email, podcast, and webinar channels. With a background in graphic design and a knack for getting things done even without a playbook, Hannah’s the human behind much of the brand’s approachable, personality-driven presence. She’s also the co-creator of Walk-Ins Welcome, a podcast for healthcare marketers.

📌 What We Cover

• Why their “Doc in the Box” reputation still holds clinics back—and how to change that
• The one rule Hannah applies to all her content: educate, entertain, or engage
• How a hyper-targeted direct mail campaign completely flopped—and what she learned
• Why 4.7-star reviews are more trustworthy than perfect 5.0s
• The surprising power of Reddit for urgent care reputation research
• How Patient Care Marketing Pros uses content as a brand trust funnel, not a vanity metric
• What happened when their podcast listeners became their warmest leads
• The role of personal posts in building connection on LinkedIn (even if it’s just about counting dogs on a walk)

🔗 Resources Mentioned

• Walk-Ins Welcome – their weekly healthcare marketing podcast
• MailChimp – used for their email newsletter
• Strava – mentioned in reference to personal walks + book recaps
• Urgent Care Association (UCA) – for community and event presence
• Alex Hormozi’s $100M Leads – referenced in a discussion on reviews and proof of concept

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

Trevor and Chris reflect on their early creative projects, lessons from Alex Hormozi and Gary Vee, and why cringey content is part of the process. They break down how to balance volume with authenticity, why capturing ideas matters more than polishing them, and what it means to keep showing up—even when the algorithm doesn’t care.

Listeners will walk away with permission to create something imperfect, refine it later, and build a body of work that actually means something.

👤 Guest Bio

Chris Brown is a Solutions Engineer at Trovata.io, a cash management platform that helps companies gain visibility across multiple banks. With a background in finance and a long history of experimenting with writing, freelancing, and creative side projects, Chris shares a rare blend of practical clarity and creative courage.

📌 What We Cover

• Why “just testing it” matters more than finding your perfect why
• How Chris helps companies like Krispy Kreme manage cash across dozens of banks
• The tension between financial privacy and building trust through content
• Why writing became Chris’s go-to format for processing and sharing ideas
• How capturing your thoughts (not just publishing them) builds momentum
• The underestimated power of showing up—accent, cringe, and all
• Balancing full-time work and family life with sustainable content creation
• Why expressing yourself matters, even if it’s just 7 minutes a day

🔗 Resources Mentioned

• Trovata.io
• The Total Money Makeover by Dave Ramsey
• Gary Vaynerchuk
• Alex Hormozi
• The 4-Hour Workweek by Tim Ferriss

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

Phil unpacks why content that tries to “be a friend to everyone” often ends up resonating with no one. He shares how safe messaging erodes brand voice, why marketers must fight to keep the founder’s original intent intact, and how to translate brain dumps from subject matter experts into content that actually says something.

Whether you're building a brand guide or trying to write one strong LinkedIn post, this conversation reminds us that meaningful content starts with a clear perspective—and the courage to stick to it.

👤 Guest Bio

Phil Pilalas is a messaging and content strategist at Scrappy ABM. He helps companies say important things to important people—by turning subject matter expertise into clear, compelling content. With a background in broadcast communications and leadership roles in marketing, Phil’s known for distilling messy brain dumps into tight, audience-ready narratives.

📌 What We Cover

• Why content needs a clear point of view to matter
• How trying to “stay safe” waters down your message
• What to ask when building a brand voice (that actually reflects your brand)
• How to distill hours of SME talk into a week’s worth of content
• The role of the CEO’s voice in brand communication
• Why marketers need face time with product and sales teams
• How to validate your tone with real customer language
• What “dying on the wrong hill” looks like for content distribution

🔗 Resources Mentioned

• Simon Sinek – Start With Why
• LinkedIn (as a key content platform)
• TikTok, YouTube – as examples of finding the right hill for your content
• “Brand archetypes” (mentioned, not followed)

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

What unfolds is part origin story, part playbook for how creative minds can build meaningful systems without sacrificing heart. Jessica shares how her background in graphic design and art direction shaped her transition into creative operations—and how she’s redefining leadership by respecting both creative time and business goals.

You’ll hear why WITH dropped “agency” from their name, how they structure timelines around real data (not guesswork), and why project managers are the unsung heroes of creative work. Jessica also breaks down her move from agency ops to business ops, including how she helped launch a strategic advisory model with major clients like Coca-Cola and AT&T.

This episode is a guide for anyone trying to balance artistic integrity with sustainable, human-centered strategy.

👤 Guest Bio

Jessica Jackson Tait is VP of Business Operations at WITH, a strategic and creative firm based in Atlanta. Starting her career in graphic design and art direction, Jessica brings a rare blend of creative intuition and operational precision to her role. With over a decade at WITH, she now oversees systems, tools, and business decisions that help teams do great work—on time and with purpose.

📌 What We Cover

• Why WITH stopped calling itself an “agency”—and what that shift unlocked
• How to build project plans around real creative timelines (not just client deadlines)
• The power of time tracking as a creative growth tool—not a policing tactic
• Tips for bridging the gap between creatives and project managers
• What it actually means to operationalize value-driven content strategy
• The human reason behind WITH’s new advisory offering
• How to balance efficiency with empathy when managing creative teams
• Why content must earn trust—not just attention

🔗 Resources Mentioned

• monday.com (project management tool used by WITH)
• Harvest (time tracking tool)
• QuickBooks
• Jessica’s LinkedIn: https://www.linkedin.com/in/jessicajacksontait/
• WITH on LinkedIn: https://www.linkedin.com/company/with-agency

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.

In this inaugural episode of The Content Crowd, host Trevor Grimes sits down with Joseph Lewin, Head of Podcast Strategy at Scrappy ABM, to talk about why creating content with people you want to know is the fastest way to meaningful results.

Joseph breaks down the mindset shift that changed everything: stop chasing audience growth and start building real relationships—with future clients, partners, collaborators, even employers. From account-based podcasting to low-lift live shows, he shares the strategies that helped clients close over $2M in deals through conversation-first content.

If you’ve been stuck thinking your show needs a massive following to be valuable, this one’s your permission slip to go live, go scrappy, and start building something real—one guest at a time.

👤 Guest Bio

Joseph Lewin is Head of Podcast Strategy at Scrappy ABM, where he helps B2B companies launch and scale relationship-driven shows. He’s launched 25 shows in the past year alone, with clients closing over $2 million directly from their podcasts and live shows. He’s a champion of account-based podcasting and believes content should start conversations—not just collect views.

📌 What We Cover

• What makes a podcast “account-based” and why that matters for B2B
• The myth of needing an audience before you can start a show
• How to use your podcast as a strategic re-engagement tool for pipeline
• The difference between audience growth and network growth
• Real ways to turn your show into a referral engine
• Why hosting guests is the ultimate shortcut to job offers, deals, and trust
• How to show up consistently—even if you're just getting started
• The “set the table” mindset that flips traditional podcasting on its head

🔗 Resources Mentioned

• Scrappy ABM
• LinkedIn Live
• Apple Podcasts Marketing Chart

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.