The Gambling Files

RTFM 257: Crash Games: The Future of iGaming, with Aviatrix’s Anastasia Rimskaya

Thu, 16 Apr 2026 07:00:00 +0100

Join us for an insightful conversation with Anastasia Rimskaya, Chief Account Officer at Aviatrix, as we delve into the evolution of crash games, their integration into mainstream iGaming, and the innovative features shaping the industry’s future. We get into the category’s rise (and rise), innovations within crash games, the difficulties of regulation and licensing, how the company might grow and move forward, and some neat new tricks we will be seeing soon… Of course, we go into way more than this, but you get the idea.

Chapters (but add a bit, like 30 seconds, for the intro. Mind you, I chopped some out of it as well later on so… Hey, maybe these are just right!):

00:00 - Welcome and guest introduction
01:17 - What does Aviatrix do and their core product
02:55 - Mechanics of the crash game and NFT airplane customisation
04:42 - Mainstream adoption and market evolution
06:33 - Social features: Skins, clans, and community engagement
08:52 - Licensing and regulatory landscape
11:14 - Dealing with regulators and compliance
13:32 - Reputation and perception of crash games
16:03 - Future trends and innovations in crash and iGaming
18:47 - Expanding into slots, instant games, and metaverse experiences
21:05 - Key markets and player demographics
23:24 - The simplicity and universality of crash games
25:00 - The concept of crash games as a 'perfection' in game design
27:38 - Closing thoughts and upcoming game titles
37:40 - Final remarks and contact information

This episode offers a comprehensive look at how innovation, social features, and strategic regulation are shaping the future of crash and iGaming. Whether you're a game developer, operator, or enthusiast, you'll gain valuable insights into what makes these games engaging, compliant, and scalable across global markets.

Choice Quotes:

"The simplicity of crash games is their genius; anyone can pick it up in seconds."
"NFT-enabled airplanes bring a unique customisation to the gaming experience."
"Our focus is on creating AAA products with high-quality design and gamification."
"Crash games have become a staple in casinos worldwide, a must-have in any portfolio."
"We are always adding different gamifications and features to entertain players."

Anastasia on LinkedIn - https://www.linkedin.com/in/anastasia-rimskaya/

https://www.aviatrix.bet/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 256: Inside cruise ship casinos, with Brad Broderick

Thu, 09 Apr 2026 07:00:00 +0100

Join us for an engaging conversation with Brad Broderick, Director of Casino Business Development at Norwegian Cruise Line Holdings. Discover the mechanics of casino operations at sea, how cruise lines adapt to regulations, and the unique demographic and cultural aspects of cruising. Plus, explore Canadian icons, industry resilience post-COVID, and Brad’s personal stories from the industry. What’s not to love?

Stuff we talk about but in a bullet-point list:

The logistics of casino operations on international waters, including currency and licensing
How Norwegian Cruise Line's onboard casino limits and game variety compare to land-based casinos
The demographic trends of cruise passengers, focusing on North American and European markets
Trends in themed cruises and large-scale charters for events and industry groups
The impact of COVID-19 on cruising and expected future industry evolution
The importance of networks, reputation, and personal style in the casino industry
Brad's reflections on Canadian culture, icons, and his favourite places

Chapters – but you might want to add 30 seconds or so because of the music and all that:

(00:00) - Introduction to the podcast and Brad Broderick
(02:08) - Industry gratitude and the importance of organizations like GLI
(04:02) - Sponsorship shoutouts: Gaming Laboratories International and OptiMove
(07:36) - Brad’s role and background, how he's shaped by UK influences
(12:14) - Brad's foundation in the industry and Canadian influences
(15:50) - The impact of Terry Fox as a Canadian hero
(20:42) - Norwegian Cruise Line's fleet size and brands
(23:37) - How onboard casino operations work, including currency and limits
(27:37) - The demographic makeup of cruise passengers and future trends
(31:56) - Cruise industry resilience and COVID-19 impacts
(38:19) - Legal regulations and licensing for onboard casinos
(45:11) - Game variety and the appeal of cruise ship gaming
(50:54) - The allure of cruise destinations and activities
(62:43) - Canadian culture, movies, and favourite icons
(75:45) - Canadian film and music influences
(77:35) - Brad’s favourite Canadian mountains
(78:55) - Final thoughts on cruise industry advantages and future

Brad on LinkedIn - https://www.linkedin.com/in/bradbroderick/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 255: Is ChatBet AI revolutionising betting in messaging apps?

Thu, 26 Mar 2026 07:00:00 +0100

In this episode of the Gambling Files Podcast, hosts Jon Bruford and Fintan Costello engage in ‘humorous banter’ while introducing their guest, Josh, co-founder and CEO of ChatBet AI. The conversation covers various topics, including sponsorships, personal updates, and the innovative functionalities of ChatBet AI, which allows users to place bets directly within messaging apps. The hosts explore the significance of user engagement in the gambling industry and how technology is reshaping the betting landscape.

In this conversation, the speakers delve into the innovative technology behind sports betting interactions, focusing on the integration of AI and messaging platforms. They discuss how AI can enhance user experience by allowing for intent-driven interactions, the importance of responsible gambling measures, and the evolution of user behaviour in betting. The conversation also touches on the challenges of regulatory compliance and the future prospects of AI in the betting industry.

What we talk about, but in a list:

The podcast opens with humorous banter between the hosts.
Sponsorships play a crucial role in the podcast's funding.
Personal updates reveal Jon's move to a disabled-adapted house.
ChatBet AI allows betting through messaging apps like WhatsApp.
Operators can engage users more effectively through personalized messaging.
Messaging apps have a high user engagement rate.
The importance of reducing friction in the betting process is emphasized.
Operators can create one-to-one conversations with users.
The podcast highlights the evolving landscape of iGaming.
The hosts express excitement about the future of technology in gambling. The technology allows for direct messaging with betting companies.
AI can autonomously place bets without human intervention.
Messaging platforms are becoming the primary interface for betting.
User intent can be captured more effectively through natural language.
Responsible gambling measures are integrated into the AI system.
The evolution of user behaviour is shifting towards messaging apps.
AI systems must be trained to understand user language and intent.
Regulatory compliance remains a critical aspect of AI in betting.
The market is seeing a shift towards personalised user experiences.
ChatBet is currently operational in regulated markets like Peru and Mexico.

Choice quotes:

"Sponsorships are available"
"Messaging is the new interface."
"Intent-driven execution is the future."
"Messaging is not just another channel."
"We are capturing intent at the source."

Chapters (but add 30 seconds or so because of the music, innit):

00:00 Introduction and Banter
01:28 Sponsorships and Promotions
05:58 Personal Updates and Life Changes
08:17 Guest Introduction and ChatBet AI Overview
10:31 ChatBet AI Functionality and User Engagement
14:53 Understanding the Technology Behind Betting Interactions
17:02 The Role of AI in Sports Betting
20:57 Transforming User Experience with Intent-Driven Interaction
24:51 Addressing Responsible Gambling and Regulatory Challenges
30:43 The Evolution of User Behavior in Betting
37:29 Building a Robust AI System for Betting
40:27 Current Market Applications and Future Prospects

Josh on LinkedIn - https://www.linkedin.com/in/joshuaswerdlow/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 254: Fintan and Jon talk smack

Thu, 12 Mar 2026 07:00:00 +0100

Join hosts Jon Bruford and Fintan Costello as they explore a wide range of topics from marketing strategies, AI innovations, gambling industry insights, to humorous stories about marathons, mountaineering, and quirky sports team names. This episode offers industry analysis, industry humour, and future trends in gambling and gaming.

Choice quotes:

"My knees are great, really."
"Great mugs, though."
"AI can't touch me, Fint."

Chapters (but add 30 seconds or so on because of the music and all that innit)

00:00 Introduction and Guest Fatigue
03:01 Endurance Training and Humbling Experiences
05:56 Smoking and Quitting: Personal Stories
09:00 Sponsorships and Marketing Insights
12:06 Merchandise and Listener Engagement
15:09 AI and Its Impact on Daily Life
18:49 The Rise of AI Agents
19:30 Introducing the Gambling Book Club
22:44 Engaging Authors and Readers
27:40 Exploring the Gambling Industry
29:33 Caesars Entertainment Takeover Discussion
39:47 The Mystery of REIT Money
40:45 Regulatory Challenges in Gambling
42:49 Innovation in Gaming: The Unregulated Edge
44:37 Game Discovery and Player Engagement
46:30 The Role of Game Developers
52:12 March Madness and the Future of Betting Markets

Useful resources

Gaming Laboratories International (GLI) - https://gaminglabs.com

OptiMove - https://optimove.com

World Gaming – www.worldgaming.com

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 253: How Liquidity Provision is Transforming Online Casinos with iBankroll

Thu, 05 Mar 2026 07:00:00 +0100

In this decadent, luxurious episode of The Gambling Files, we explore innovative approaches to risk management in online gambling, featuring insights from Hayden Bowman of iBankroll and Bernard Marantelli of White Swan Data. Discover how liquidity provision, data analytics, and regulation are shaping the future of gaming and betting industries.

Chapters (but add maybe 25 seconds for the music and that):

00:00 Introduction and Podcast Hosts

01:09 Guest Introductions: Hayden Bowman and Bernard Marantelli

01:41 Overview of GLI and Sponsorships

04:17 Introduction to iBankroll and its Core Services

05:39 What is Bankroll as a Service (BaaS)?

07:03 Mechanics of Liquidity Provision in Gambling

09:00 Handling Large Payouts and Risk Scenarios

10:41 Fraud Risks and Player Retention Strategies

12:07 Liquidity Constraints in Crypto and Top Operators

13:16 The Commoditisation of House Bankroll Management

14:32 Player Experience and Liquidity Challenges

15:34 Deliberate Casino Management and Payout Delays

16:22 Building Trust and Industry Transparency

17:29 Funding and Business Model of iBankroll

18:22 Future Plans and Expansion of Liquidity Services

20:12 Sportsbook Liquidity and Risk Hedging

21:52 Whiteswan Data: Market Mispricing and Opportunities

22:53 Market Efficiency and Data Analytics in Betting

23:48 The Shift from Predatory to Gamekeeper Models

25:34 Adding Value Across the Gaming Ecosystem

27:32 Prediction Markets and Future Trends

31:33 Regulation and the Future of Prediction Markets

33:56 Volatility, Entertainment, and Social Betting

36:17 Recruitment of Quantitative and Data Science Talent

39:24 Advice for Young Professionals in Gaming and Gambling

41:14 The Importance of Surrounding Yourself with Driven People

44:37 Lottery Payouts, Taxation, and Risk

47:52 Michael Owen and Personal Anecdotes

48:33 Closing Remarks and Thanks

Useful resources

Gaming Laboratories International (GLI) - https://gaminglabs.com

OptiMove - https://optimove.com

World Gaming – www.worldgaming.com

White Swan Data - https://whiteswandata.com/

iBankroll - https://ibankroll.com

Hayden on LinkedIn - https://www.linkedin.com/in/hayden-bowman/

Bernard on LinkedIn - https://linkedin.com/in/bernardmarantelli

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 252: Inside Sports Management: Building a Program from the Ground Up with Matt Bakowicz

Thu, 26 Feb 2026 07:00:00 +0100

Join Fintan and Jon for an insightful discussion with Professor Matt Bakowicz, program director of the sports management program at American University in Washington D.C. Matt shares his extensive industry experience in sports betting, casino management, and academia, alongside the evolving landscape of gaming regulations, integrity in sports, and the future of entertainment. Whether you're into sports management, gambling regulation, or the intersection of entertainment and responsibility, this episode offers valuable perspectives from a seasoned expert. The integrity segment is particularly excellent.

Things we talk about, but in a list:

Matt's background in casino operations, sports betting, and esports management
Designing a sports management program focused on commercial and operational skills
The importance of industry experience in academic teaching
Challenges and strategies in maintaining integrity in sports betting
Advances in detecting and addressing match-fixing and prop bet manipulation
Regulatory landscape in U.S. sports betting and prediction markets
Responsible gambling, education, and the role of regulation versus personal responsibility
The influence of media, marketing, and terminology on industry perception
Future of the Super Bowl halftime shows and the blending of music and entertainment
Tips for beginners in golf: focusing on short game and mental discipline
The impact of sports betting trends on baseball, golf, and college sports
The importance of niche expertise and sustained passion in career success

Choice quotes:

"Welcome to the Gambling Files podcast."
"Prediction markets need strict regulation."
"Find your niche and lean into it."

Chapters (but add 30 seconds or so because I added the music):

00:00 - Welcome and episode overview: industry insights with Prof. Matt Bakowicz
02:10 - Matt's career transition from casino management to academia
04:12 - Building a practical, industry-connected sports management program
06:16 - Course tracks: operations, analytics, sports gaming, and marketing
09:12 - Inside the sports betting industry: operations, regulation, and integrity
11:25 - Industry and academic experience: the value of real-world insight
12:22 - Managing ethical challenges in casino and sports betting environments
16:53 - Managing client interactions and the gray areas in the gaming industry
18:02 - Prop bet manipulation: detection, regulation, and enforcement
20:18 - Vulnerabilities in college sports and the importance of education on integrity
23:48 - Strategies to prevent match-fixing and manipulation
26:23 - The regulatory evolution in U.S. sports betting and prediction markets
28:27 - The analogy with crypto markets: manipulation and regulation
30:02 - The "Safe Bet Act" and proposed regulation changes in the U.S.
32:19 - How betting on predictable events could be regulated in the future
35:23 - Responsible gambling, personal responsibility, and regulatory balance
37:54 - Impact of regulation on prediction markets and betting behavior
43:02 - The future of Super Bowl halftime shows: entertainment as spectacle
45:44 - Music, entertainment, and media predicting future trends
47:48 - Matt’s experience in golf and tips for improving short game
50:08 - How industry experience influences golf betting strategies
52:02 - The importance of passion and niche expertise in career development
55:45 - The mindset of obsessive pursuit and chasing success in sports-related fields
56:55 - Industry terminology and marketing’s influence on perception
60:43 - The ongoing challenge of responsible marketing and self-regulation
62:21 - Player protection tools: setting limits and emotional decision-making
64:07 - Regulation and personal responsibility: learning from road safety laws
66:18 - Closing remarks: the value of passion, expertise, and continuous learning

Stuff:

Gaming Laboratories International - https://gaminglabs.com

American University - https://www.american.edu/

Prediction Market Regulation - CFTC - https://www.cftc.gov

Safe Bet Act search: https://www.congress.gov/search?q=%7B"source"%3A"legislation","congress"%3A"all","search"%3A"safe+bet+act"%7D

Prince's Purple Rain Performance - https://www.youtube.com/watch?v=xxxxxx

Springsteen’s halftime show: https://www.youtube.com/watch?v=i4-0nbHFi4o&list=RDi4-0nbHFi4o&start_radio=1

Matthew Bakowicz on LinkedIn: https://www.linkedin.com/in/matthew-bakowicz-b016a738a/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 251: Get ready for the World Cup, with Jeevan Jeyaratnam

Thu, 19 Feb 2026 07:00:00 +0100

In this episode of The Gambling Files podcast, hosts Jon Bruford and Fintan Costello explore various themes related to gambling, sports betting, and the upcoming World Cup. Joined by guest Jeevan Jeyaratnam from Abelson Sports, they discuss the adaptability of the brain, the importance of marketing in engaging casual bettors, and the evolving landscape of prediction markets. The conversation also touches on the ethical implications of celebrity involvement in betting and the strategies operators can use to attract and retain customers during major sporting events.

The things we talk about, but in a list:

The brain is incredibly adaptable, adjusting to new experiences like wearing contact lenses.
World Cup 2026 is expected to have a significant impact on North American sports betting.
Engaging casual bettors requires building narratives around less popular matches.
Prediction markets are gaining traction, but their long-term sustainability is uncertain.
Celebrity involvement in betting raises questions about ethics and insider information.
The importance of marketing strategies in the gambling industry cannot be overstated.
Casual bettors are more likely to engage with narratives and stories around games.
The betting landscape is evolving with new technologies and market dynamics.
Understanding customer behaviour is crucial for operators during major sporting events.
The future of sports betting will likely involve more integration of technology and data analytics.

Choice quotes:

"The brain is incredibly adaptable."
"World Cup 2026 will be a big deal."
"Engaging casual bettors is key."

Chapters (but add 30 seconds because of the music, probably)

00:00 Introduction and New Format Exploration
03:05 Contact Lenses and Vision Adjustments
05:58 The Brain's Adaptability and Surgery Insights
11:59 Podcast Sponsors and Marketing Insights
14:54 Introducing the Guest and Podcast Evolution
16:10 Introduction and Background of Abelson Sports
22:10 The Impact of Major Sporting Events
30:02 World Cup Dynamics and U.S. Engagement
36:59 Betting Patterns and Market Engagement Strategies
42:02 Emerging Trends in Betting and Customer Engagement
43:19 The Rise of Prediction Markets
45:51 Market Manipulation and Its Implications
48:58 Impact of Non-Regulated States on Betting Markets
50:51 Novelty Markets and Their Appeal
55:58 The Future of Prediction Markets
01:00:01 Closing Thoughts and Reflections

Jeevan Jeyaratnam on LinkedIn: https://www.linkedin.com/in/jeevan-jeyaratnam-abelsonodds/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 250: Quarter of a thousand in and we are still no wiser

Thu, 12 Feb 2026 07:00:00 +0100

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello don’t even appear to realise it’s their 250th episode. Oh well, at least we spotted it. The duo discuss significant changes in the gambling industry, including the departure of Michael ‘The Doog’ Dugher from the Betting and Gaming Council, and Andrew Rhodes from the Gambling Commission. They analyse the implications of recent budget changes on online operators and the horse racing industry. The conversation also covers the recent $1.2 billion acquisition of Legend by Genius, highlighting the negotiation strategies involved. Finally, they preview upcoming events and conferences in the gambling sector, emphasising the importance of networking and knowledge sharing.

Choice quotes:

"We would love to have you on."
"It's a tough gig. It's a tough gig."
"It's only held every three years."

Chapters, but you might want to add on 30 seconds because of the music:

00:00 Introduction to the Gambling Industry News
00:51 Leadership Changes in Gambling Organizations
07:06 Impact of Regulatory Changes on the Gambling Sector
11:04 The Future of Gambling Leadership
18:57 Recent Major Deals in the Gambling Industry
25:36 Market Reactions to SEO Assets
26:25 Challenges in Affiliate Asset Management
27:32 The Impact of Price Tags in Negotiations
28:53 The Value of Reputation and Integrity
29:23 Sponsorships and Industry Events
34:53 Upcoming Conferences and Networking Opportunities
39:52 The Significance of the World Cup in North America

Yeah, we’re on LinkedIn. And so is Pini!: https://www.linkedin.com/in/piniyakuel/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 249: Fintan and Jon talk Barcelona and more

Fri, 06 Feb 2026 15:10:00 +0100

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss Jon's recent trip to Barcelona, sharing experiences from the ICE event, dining adventures, and encounters with pickpockets. They also delve into the highlights of the Gambling Book Awards, including the presentation of awards and the excitement surrounding the event. The episode concludes with discussions about new sponsorships and upcoming events in the gambling industry. We’ve kept it simple this episode.

Choice quotes:

"I went to Barcelona with Snoopy."
"The crowd went wild!"
"It's a nice endorsement."

Chapters, but you might want to add 30 seconds to these because of the music…

00:00 Welcome and Barcelona Adventures

03:02 Dining Experiences in Barcelona

05:57 Encounters with Pickpockets

12:11 The Gambling Book Awards

24:00 New Sponsorships and Future Events

Yeah, we’re on LinkedIn. And so is Pini!: https://www.linkedin.com/in/piniyakuel/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services around the world.

GLI provides suppliers, operators, and regulators with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 248: The End of the Assembly Line: Pini Yakuel on the Rise of the Artisan Marketer

Fri, 23 Jan 2026 23:49:00 +0100

OK, no intro on this episode for a bunch of excellent reasons. First, Fintan could not be there (WE MISSED YOU GOOD, BRAH); second, as it was at ICE do you really need us to tell you awesome things about Clarion and how they made the industry’s best show somehow even better?; and third, we introduce a new sponsor onto the podcast next week and it’s nice to build towards that. Oh, and fourth, this is an interview with the top man at one of our current excellent corporate overlords. I’ll let AI give you the bones of what we talked about, it’s topical after all…

In this episode, Jon sits down with Pini Yakuel to discuss the state of the gambling industry as we head into early 2026. Pini reflects on the lessons learned from the massive AI investments of 2025 and introduces his core philosophy for the future: Positionless Marketing.

The conversation covers how AI is shifting the industry back toward "artisan" values, the importance of incremental self-improvement, and what operators should be analysing ahead of the 2026 World Cup.

Oh, and a phrase you will want to take away for future use: “Good, better, best; never let it rest”.

Chapters (which we can do because there was no separately recorded intro, you see)

0:00 The scone debate

4:15 Sophisticated vs. Complex: Pini explains why he prefers the word "sophisticated" when describing powerful software and how users often surprise developers.

7:50 Reflections on 2025: A look at the "continuum" of learning and the evolving hype vs. reality of AI.

9:30 The M&A Landscape: Pini discusses why Optimove passed on several acquisitions in 2025 and the current valuation of SaaS companies.

11:00 "Good, Better, Best": The philosophy of "Kaizen" (continuous improvement) and why progress is the key to happiness.

13:50 Delayed Gratification: The challenge of focus in a "cheap dopamine" world and how environment impacts the brain's ability to work.

16:45 The desk, feng shui and the Black Museum – a detour.

20:55 Why the positionless marketer is an artisan, not a factory worker.

26:40 The 2026 World Cup: Preparation strategies for operators, focusing on past behavioural data and managing "generosity budgets".

Choice quotes:

"Positionless marketing is about expanding our range and versatility, allowing us to change the organizational structure we’ve been confined to since the Industrial Revolution."

"Happiness is an upward trend line of your development... whether it's skill-based, spiritual, or just being a kinder person.”

Pini Yakuel on LinkedIn: https://www.linkedin.com/in/piniyakuel/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

We also say goodbye to the lovely folks at EveryMatrix this episode. It's been a genuine pleasure, and regardless of sponsorship, they're a terrific group of people with some wonderful product. Get the demo, you'll see exactly what we mean.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 247: Inside ICE 2026 with Stuart Hunter

Thu, 15 Jan 2026 07:00:00 +0100

After a mercifully brief introduction [0:00 – 7:26], Fintan and Jon welcome Clarion Gaming’s (OR IS IT?) Stuart Hunter to talk about next week’s big ICE show.

He shares insights on the preparations, challenges, and innovations that will enhance the attendee experience, highlights the importance of the StandOut Awards, the (surprise!) rebranding of Clarion, and the strategic partnerships that will shape the event. Additionally, he provides practical tips for attendees on navigating the venue and transportation options, emphasising the growth and evolution of the gaming industry [7:27 – 50:30]

Choice quotes:

"The StandOut awards recognise those people."

"It's a lighthouse moment once a year."

"We're excited. We'll be there."

Stuart Hunter on LinkedIn: https://www.linkedin.com/in/stuart-hunter-6456691b/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 246: Exploring the Future of Gambling with Bitcoin

Thu, 08 Jan 2026 13:10:00 +0100

It’s a lightning – pun intended – intro this week, with Jon and Fintan discussing Fintan being blurry. It’s so good it even works without video! [0:00 – 3:57]

Then we meet Bruce Horner – minus The Range – director of sales from Voltage to discuss the implications of the Lightning Network in the iGaming industry. The conversation covers the evolution of Bitcoin as a payment method, the advantages of using the Lightning Network for faster and cheaper transactions, and the importance of privacy and compliance in the gambling sector. Bruce shares insights on how Voltage is facilitating these transactions and the future of cryptocurrency in regulated gaming environments.

Choice quotes:

"It's a strong name alright."
"It's extremely private."
"It's a two-sided marketplace."

Bruce Horner on LinkedIn: https://www.linkedin.com/in/brucelhorner/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 245: Inside the Game Creation Process with OpenSlots

Thu, 01 Jan 2026 07:00:00 +0100

We open with Jon still sounding a bit sad without Fintan, but he really is trying his hardest [0:00 – 4:48].

Then the chaps meet Thomas Smallwood, CCO, and Daniela Lanzolla, COO of OpenSlots. The conversation delves into the structured process of game creation, emphasizing the importance of initial documentation and the rapid turnaround for mockups and animations. Daniela Lanzolla outlines how the game creation process is organized into milestones, with a focus on collaboration between various teams, including graphic design and marketing, to ensure that the final product aligns with the client's vision [4:49 – 45:48].

Thomas Smallwood on LinkedIn: https://www.linkedin.com/in/thomassmallwood/

Daniela Lanzolla on LinkedIn: https://www.linkedin.com/in/daniela-lanzolla-741457145/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 244: BONUS EPISODE – Unveiling The Devil's Playbook with Markus Heitz

Thu, 25 Dec 2025 07:30:00 +0100

First off, Fintan and Jon talk about some things, and a few other things, but not too many things [0:00 – 13:05].

Then they’re joined by author Markus Heitz to talk about his Gambling Book Awards-longlisted novel The Devil's Playbook, a complex thriller that intertwines elements of card games and historical fiction. He shares insights into his writing process, the significance of historical accuracy, and more. The discussion also touches on literary influences, the symbolism of the Ace of Spades, and the portrayal of vampires in literature. Heitz emphasizes his passion for storytelling and the importance of research in crafting compelling narratives. Oh, and we get into medieval Hungarian nobility for a while there too [13:06 – 53:04].

Oh, and for more info... Here's the song Markus mentions that they did a video for to promote the book: https://www.youtube.com/watch?v=BuVci-j31tc

And the Hungarian queen we talk about is here: https://en.wikipedia.org/wiki/Barbara_of_Cilli

Choice quotes:

"It's a complex thriller."
"I invented the game."

Markus’s website: https://www.mahet.de/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble (but delicious) reindeer selves.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 243: The Future of AI in the Gambling Industry with Xgenia

Thu, 25 Dec 2025 07:00:00 +0100

We kick off with just Jon talking about stuff and things [0:00 – 5:09], before the episode proper. He sounds kind of sad without Fintan there though.

In this episode, Mark Flores Martin and Adam Davis from Xgenia discuss the evolution of their AI-driven game development platform, the importance of integrating AI into business processes, and the future of automation in the gambling industry. They explore the challenges and opportunities presented by AI, emphasizing the need for a solid foundation in AI integration and the potential for agentic AI to revolutionize workflows. The conversation highlights the balance between human oversight and AI capabilities, as well as the growth and adaptation of Xgenia in a rapidly changing technological landscape [5:10 – 59:09].

Choice quotes:

"We're an AI-first company."
"AIs can make errors."
"We need more AI."

Mark Flores Martin on LinkedIn: https://www.linkedin.com/in/markfm/

Adam Davis on LinkedIn: https://www.linkedin.com/in/adamodavis/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 242 BONUS: Author Connor Hutchinson talks about his book, Dead Lucky

Thu, 18 Dec 2025 23:16:00 +0100

We kick off with some kind of intro or other, Jon and Fintan talking about something probably [0:00 – 8:56], before meeting the latest author with a book up for the inaugural Gambling Book Awards.

We meet the lovely Connor Hutchinson, a writer whose first novel, Dead Lucky, has won many plaudits. It’s about a young man who works as a professional embalmer, and is also a gambling addict. Yes, you read that right and yes, it’s a very dark comedy. But Connor did his homework on addiction before starting the book, and that’s part of what makes it so interesting and so perfect for the Gambling Book Awards. So while it may be a very funny book, it also contains many raw elements and realities.

Our conversation also gets into grief and funerals, because well, embalming [8:57 – 1:01:13].

Connor Hutchinson on LinkedIn: https://www.linkedin.com/in/connor-hutchinson-347528167/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Vixio’s James Kilsby: Navigating the Future of Gambling Compliance and more

Thu, 18 Dec 2025 22:58:00 +0100

We kick off with some fluff, nonsense and frippery from Fintan and Jon [0:00 – 10:42] before meeting our exalted guest. Now, apologies for a couple of things on this episode. Fintan’s mic goes weird (most noticeable on the intro), and our guest is a tiny bit quiet.

We discuss the evolving landscape of gambling compliance with James Killsby from Vixio Gambling Compliance, getting into the recent tax changes in the UK gambling industry, the implications for horse racing, the rise of the black market, and the challenges faced by suppliers in obtaining licenses. The conversation also touches on the fragmented nature of the US gambling market and the potential need for federal oversight to create a more cohesive regulatory environment. Finally, they explore the declining popularity of horse racing and the political dynamics that influence its future.

Choice quotes:

"It's a dark day for the UK industry."
"Horse racing is declining worldwide."
"Horse racing is the sport of kings."

James Kilsby on LinkedIn: https://www.linkedin.com/in/james-kilsby/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 240: Life lessons from Eddie Jordan, via Keith O’Loughlin

Thu, 11 Dec 2025 07:00:00 +0100

You can consider this episode an early Christmas present from us. Seriously, it’s that good. I’m not kidding, listen to the whole thing, then you’ll know what Jon and Fintan are eulogising about in the intro [0:00 – 26:44]. And wait til you get to the DHL story! Mindblowing.

This episode’s guest is Keith O'Loughlin, a veteran of the gambling industry and author of a new book Eddie Jordan: Full Throttle. They explore the life lessons learned from Eddie Jordan's experiences, the impact of Keith's book and its charitable contributions, and insights into business and sponsorships. The conversation emphasises the importance of empathy, motivation, and the belief that one person can make a difference in the world.

Keith also explains the huge role Eddie played in former F1 world champion and all-round legend Michael Schumacher’s career, and regales us with some frankly wonderful stories from their friendship and business dealings – including the time they almost bought Playtech… [26:45 – 1:29:34]

Choice quotes:

"What would Eddie Jordan do?"
"It's a three-step plan."
"He was a talent scout."
"We cycled all over the world."
"We were fucking doing it."
"Eddie was the first person to give Michael Schumacher a drive."

Keith O’Loughlin on LinkedIn: https://www.linkedin.com/in/keitholoughlin/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Eddie Jordan to our Michael Schumacher. No, hang on, that can’t be right.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

BONUS EPISODE: RTFM 239 – The Gambler: A Unique Memoir of Betting and Love

Thu, 11 Dec 2025 06:30:00 +0100

We kick off with Fintan and Jon talking about some things, then some other things; Fintan and Jon reflect on the year, discuss news highlights, and delve into the implications of privatisation in the UK. We also get into the importance of player retention in the industry and may even mention support from sponsors that make the podcast possible [0:00 – 25:08].

Then we’re joined by author Rob Furber, to discuss his memoir 'The Gambler,' which intertwines his unique experiences in betting on unconventional events like Eurovision and reality TV with a personal love story. The discussion delves into the intricacies of TV betting, the influence of politics on Eurovision, and the challenges faced by new authors in the publishing world. Rob shares insights into his betting strategies, the impact of reviews on book success, and the potential for future projects, including a sequel and adaptation of his memoir [25:09 – 1:05:18].

Rob Furber on LinkedIn: https://www.linkedin.com/in/rob-furber-b2717916/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Terry Wogan to our Lordi.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 238: Unpacking the US with Steve Ruddock

Thu, 04 Dec 2025 14:47:00 +0100

This week’s episode proper sees Jon and returning interim stand-in temporary co-host Melanie Ellis – of Northridge Law fame – get right into it. Well, Jon does as he has a rant about the new tax regime coming to the UK and the sheer arrogance of politicians in suggesting the gambling industry should be helping children out of poverty. Yes, poverty that was created by these very same politicians over decades, some of them directly. He’s angry. They probably talk about other stuff as well… [0:00 – 39:18]

In the main conversation, Fintan and guest Steve Ruddock explore the distinctions between betting and gambling, emphasizing the legal implications of these terms as defined by the Commodities Exchange Act. Steve discusses how betting on predetermined events differs from creating games solely for gambling purposes, highlighting the nuances in legal definitions and their impact on the gaming industry. And Jon tells them both who Quentin Tarantino’s favourite crime writer is [39:19 – 1:21:55].

Choice quotes:

"There's no reason to roll dice other than to gamble on it, right?"
"The Packers are gonna play the Lions no matter what."
"Those are different things."

Steve Ruddock on LinkedIn: https://www.linkedin.com/in/steve-ruddock-23148138/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. They’re the wind beneath the wings of some of the industry’s biggest names.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating hit singles/karaoke favourites like ‘Wind Beneath My Wings’, and to support friends in need in lifelong relationships. And if you haven’t seen the movie Beaches, why haven’t you???

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where Bette Midler shows up at the end and realises her quiet friend has been everything in her life all along; and Debra Winger realises how much she really is valued. But I warn you, bring tissues. Not to ICE, to a screening of Beaches.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 237 – BONUS episode with author Jon D Cohen on how the US got it wrong

Thu, 04 Dec 2025 14:29:00 +0100

Yep, it’s a special bonus episode, and it kicks off with Jon chatting with special interim stand-in temporary co-host Melanie Ellis of Northridge Law fame, and they somehow manage to not talk about tax in the UK [0:00 – 18:45]. No, they saved that for 238…

Then Jon and Fintan meet Jonathan D Cohen, whose book Losing Big: America’s reckless bet on sports gambling is an incisive look at how things progressed post-PASPA – and how the US got crucial aspects really, really wrong. It’s not an anti-gambling book by any stretch, it’s a realistic look at how things could have been done, and the human cost of how they were actually done.

We get into the issues caused by insufficient or poorly thought-out regulations, a lack of accountability for regulators, the adversarial relationship that is often there between businesses and regulators, and much more. It’s a good, bonus listen. Hey, it’s Christmas soon and we are just thinking of you [18:46 – 1:13:15].

Jonathan Cohen on LinkedIn: https://www.linkedin.com/in/jonathan-cohen-6219b989/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 236: John Caldwell on… everything, and gaming

Thu, 27 Nov 2025 16:39:00 +0100

We kick off with Jon and Fintan discussing a bit of everything, with some exasperation reserved for past events in Vegas where there were zero arrests despite money laundering and lax AML on a grand scale, allegedly; Fintan also reminisces about his time on a building site, when he actually worked for a living [0:00 – 19:13].

Then we meet star guest John Caldwell of i3Soft, a company building casino software and games that they say will change the way people play for money. Unfortunately for John, he also worked for Atlantic Records at a key point in Jon’s life, managing a band Jon likes very much, so you know that also gets into the conversation. We discuss playing Pop-A-Shot against Living Colour, and John’s crazy origin story of his path to the gambling industry. It’s well worth a listen, and a reminder of how many fantastic personalities we have in this industry [19:14 – 1:10:09].

Choice quotes:

"I was actually killing members of Living Colour at Pop-A-Shot."
"I was destroying, destroying Will Calhoun."

John Caldwell on LinkedIn: https://www.linkedin.com/in/john-caldwell-5909791/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Rocky IV to our No Retreat, No Surrender.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I were in a beatdown in some back alley bar, you bet your sweet tush I’d want EveryMatrix watching my back.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to punch baddies in the face repeatedly, then make a pithy one-liner while looking very cool indeed.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where everybody is there and we all have a big rumble at the end. I’m kidding, I’m kidding…

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 235: The Smart Money behind Brentford FC

Thu, 20 Nov 2025 07:00:00 +0100

We kick off with one of those ‘allsorts’ conversations between Fintan and Jon, and this one comes with a warning – nothing graphic is covered, but a cyst being lanced is discussed. Or should that be disgust? Either-or. [0:00 – 24:56]

Then, we welcome another author on to the podcast, with a book submitted to the Gambling Book Awards. Alex Duff is our guest, to discuss his terrific book 'Smart Money: The Fall and Rise of Brentford FC'. The conversation explores Brentford's unique journey in football, the impact of data analytics and gambling on the club's success, and the rivalry between key figures Matthew Benham and Tony Bloom. The hosts delve into the Moneyball approach in football, emphasizing the importance of finding value in players and maximizing their potential. The episode concludes with reflections on the future of Brentford FC and the broader implications of their story in the world of sports [24:57 – 1:09:18].

Choice quotes:

"Brentford's success is down to being smart."
"It's a tribute to that sort of thinking."
"I think it basically comes down to money."

Alex Duff on LinkedIn: https://www.linkedin.com/in/alex-duff-35489133/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix’s Val Kilmer/Iceman, I’m choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 234: The Data Behind the Game: Measuring Sports Fandom with Neil Schwartz

Thu, 13 Nov 2025 07:00:00 +0100

Jon and Fintan get into the recent appearance by the BGC’s Grainne Hurst in front of British Parliament, and Jon is unusually full of praise and has an idea that the casino industry should be uniting to change the narrative… Among other things, of course, including Fintan’s executive slouch, being a supple panther and much much more, including of course our delicious sponsors, the always-sexy EveryMatrix; the permanently virile Optimove; and the expo tyrannosaurs Clarion Gaming [0:00 – 24:01].

Then we get into it (I say we, but it’s just Jon) with SBRnet President Neil Schwartz, a first-time guest. We dive deep into the world of sports fandom data, discussing everything from the US sports gambling landscape to the massive economic ripples created by major global events.

We discuss:

Why “sports fandom” is a better growth lever than chasing promos
The US sports betting picture through a fan-data lens
How mega-events (hello, World Cup) ripple into betting and team strategy
What an annual national survey of fans actually measures — and how operators/teams use it
Practical ways to turn fan insights into better product, CRM and media planning.

And much more, of course. [24:02 – 1:23:49]

Neil Schwartz on LinkedIn: https://www.linkedin.com/in/neil-schwartz-96a4816/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix’s Val Kilmer/Iceman, I’m choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 233: Building Dreams: Peter Venison talks Sol Kerzner

Thu, 06 Nov 2025 07:00:00 +0100

We kick off with the usual shenanigans from Fintan and Jon, mostly Fintan though as Jon is generally the voice of reason here [0:00 – 19:00].

Then we come to our second guest of the Gambling Book Awards era (www.gamblingbookawards.com).

The magnificent Peter Venison shares his experiences working with the legendary Sol Kerzner, a titan in the hospitality and gambling industries. Peter’s experiences led to him writing the book Sol: My Friend and Adversary, which came out in early 2025. The discussion covers Kerzner's visionary approach to building resorts, the evolution of the gambling landscape in South Africa, and the cultural and social changes during that era.

Venison reflects on the challenges and successes of creating Sun City, the marketing strategies employed, and the impact of Nelson Mandela on the industry. The conversation concludes with insights into Venison's excellent memoir about Kerzner and the book's reception, and possibly the greatest tax wheeze we have ever heard of [19:01 – 1:18:43].

Choice quote:

"We were agents of change."

Peter Venison on LinkedIn: https://www.linkedin.com/in/peter-venison-b4849630/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 232: Huw Thomas talks addiction and much more

Thu, 30 Oct 2025 07:00:00 +0100

First up, we're joined by stand-in interim temporary agency co-host Melanie Ellis of Northridge Law fame, and we talk a bit about things in the UK. Mel luckily brings her brand of common sense to the table, which is definitely an area Jon is lacking [0:00 – 29:24]. We get into the social impact of tax hikes for the UK industry, among many other things – including the revelation that Melanie is no longer baking pastries. I KNOW RIGHT.

Then we're joined by the genuinely excellent Huw Thomas of Recovery in Gaming. Jon revels in the chance to speak to a fellow addict and they get into what a good support network means for people, and how Huw's growing organisation can support people in the industry at events, conferences and the like. Huw also points out that with a bit of funding, they can help a lot more people… Huw is, as ever, candid and frank in conversation [29:25 – 1:13:47]. It's all well worth a listen.

Huw Thomas on LinkedIn: https://www.linkedin.com/in/huwowenthomas/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 231: The Truth Detective: Alex O’Brien on the lessons we can learn from poker

Thu, 23 Oct 2025 07:00:00 +0100

It’s an epic episode this week, with one extra-long intro and a really special main guest. Oooh, maybe we could call it an epicsode!

The brilliant Scott Longley steps in for Fintan in the intro, and it developed into quite a long chat about the state of things in the UK at the moment. We got right into the implications of taxation, the rise of the black market, and the historical context of gambling regulation. We delve into the importance of betting shops to local communities and the relationship between the racing industry and betting operators, then the challenges faced by regulators and the potential consequences of government actions on the gambling landscape. We go far and wide in this one [0:00 – 49:39].

Then we meet our special guest, the first of our author guests with a book submitted for the inaugural Gambling Book Awards. Meet Alex O’Brien, science writer and passionate poker player. Alex’s book The Truth Detective: Lessons from Poker on Risk, Reward and Imperfect Information is available from all good bookshops right now and it’s well worth a read.

In this episode, Alex discusses the importance of critical thinking, the overlap between science writing and poker, and the role of women in the poker industry. Alex shares insights on parenting, teaching children critical thinking through poker, and the evolution of women's poker tournaments. The conversation also touches on misinformation, perfectionism, and the future of poker and parenting [49:40 – 1:38:32].

Choice quotes:

“Hey, it’s Enrico Palazzo!”
"Practice makes progress, not perfect."
"Poker is a game of understanding others."

Alex O’Brien on LinkedIn: https://www.linkedin.com/in/alex-o-brien-8876686/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

TGF RTFM 230: Is Vegas REALLY dead? With Howard Stutz

Thu, 16 Oct 2025 15:35:00 +0100

First up, Fintan and Jon reveal their new thing, the Gambling Industry Journalist of the Year award that will also make its debut at ICE, and this bad boy comes with a stonking cash prize of £4000 for the winner [0:00 – 26:45]. Yeah, I know right? Jon’s a shoo-in. Or deserves a shoeing, one or the other.

Then the chaps are joined by Howard Stutz, senior reporter (and utter legend) from The Nevada Independent, to discuss the current state of Las Vegas, including the controversial narrative that 'Vegas is dead.' With an 8% drop in visitation in July, international numbers crashing, and people generally having a good old moan about the cost of things, they explore room rates, visitor trends, the impact of resort fees, and the entertainment landscape, including the Sphere. The conversation also touches on international visitor trends, the future of conventions and sports events, and the dynamics between local casinos and the Strip. Finally, they discuss the A's move to Las Vegas and the implications for the city's future [26:46 – 1:19:37].

Howard Stutz on LinkedIn: https://www.linkedin.com/in/howard-stutz-b3b0219/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 229: The Future of Gambling: AI and Live Dealers, with Ady Totah

Thu, 09 Oct 2025 07:00:00 +0100

It’s another BIG NEWS episode!!!! We kick off the latest episode with Fintan and Jon discussing all manner of waffle, including the upcoming Gambling Book Awards, sponsorship opportunities at ICE, and the importance of celebrating journalistic excellence in the gambling industry.

Additionally, we also announce a new podcast focused on addiction, exploring various aspects of the topic beyond just gambling addiction. It’s called Addiction: An Hour With Auer, is co-hosted by Dr Michael Auer, and will be appearing very soon [0:00 – 25:22].

Then guest Ady Totah joins us to discuss what’s going on in the world of live dealers in iGaming, and the dichotomy we are seeing with some land-based gambling veering away from live dealers. We explore the implications of AI in various sectors (including medicine) and discuss the potential impact on employment and the future of capitalism. The conversation also delves into the importance of human interaction in gambling, the challenges of game aggregation, and the need for personalization in online gambling experiences. Ady shares insights on how Lucky Streak is adapting to these changes and the opportunities that lie ahead [25:23 – 1:12:14].

Choice quotes:

"Sponsorships are available."
"We're launching a new podcast."
"AI is the cryptocurrency of 2025."
"We are in a race to the bottom."
"Live dealer allows you to feel not-alone."

Ady Totah on LinkedIn: https://www.linkedin.com/in/ady-t-7b55983b/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 228: Understanding Sweepstakes with Jeff Laniado

Thu, 02 Oct 2025 07:00:00 +0100

First up, Jon and Fintan share some exciting news with listeners about how sexy the website just got – check it out at www.thegamblingfiles.com. [0:00 – 11:25]

Then we welcome Jeff Laniado, Director of Sales at Optimove, discusses the evolving landscape of the online gaming industry, particularly focusing on sweepstakes casinos. He highlights the importance of player retention, the critical first 48 hours of player engagement, and the role of CRM in enhancing player experiences. We get into the challenges faced by operators in a competitive market and the need for personalized engagement strategies to retain players. Jeff shares insights on the distinct player types within the gaming ecosystem and the significance of understanding these differences for effective marketing strategies. It’s very good, we promise [11:26 – 1:00:38].

Sign up for Optimove's awesome egg-related breakfast here: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=DVoQZSrtVEeKfSSYgnrG7_GV1ngBAmZBpK5N-V9i3ERUOVg4NzhWR1UzQkxGSjdXUllWWEJNQjE0NC4u

Choice quotes:

"Player attention is fragile."
"CRM fundamentals do matter."
"I love working at OptiMove."

Jeff Laniado on LinkedIn: https://www.linkedin.com/in/jeff-laniado-911b6052/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

The Gambling Files RTFM 227: The Intersection of AI and Gambling

Thu, 25 Sep 2025 07:00:00 +0100

We kick off in the usual fashion, with some blather from Fintan and Jon, and a little about the GC’s recent report on why people go to offshore operators [0:00 – 17:01].

Then Jon has the pleasure of meeting Nasim Binesh, an Assistant Professor at the University of Florida, who discusses the transformative impact of AI on the gambling industry, highlighting the ethicalrisks involved. We get into the importance of transparency, fairness, and accountability in AI applications, as well as the need for comprehensive regulations. Binesh shares insights from her research on identifying risks in AI and gambling, the role of AI in early intervention systems for problem gambling, and the broader implications of AI on society and human interaction. The conversation concludes with a focus on the future of AI in gambling and the importance of responsible technology use [17:02 – 1:26:09]. It’s very grown-up.

Choice quotes:

"Transparency and fairness are crucial."
"Human-AI collaboration is essential."
"AI can enhance customer experience."

Nasim Binesh on LinkedIn: https://www.linkedin.com/in/nasimbinesh/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 226: Harry Milas on the magic of game protection

Thu, 18 Sep 2025 12:57:00 +0100

Jon kicks off with another menage-a-un, but… is that Fintan?... No, it’s not, it’s a craptacular ‘impersonation’ [0:00 – 4:39].

Then we meet Harry Milas, a magician and sleight of hand artist, who shares his unique journey from game protection to performance art. He discusses his early fascination with magic, the transition from cheating in games to creating a theatrical experience, and the cultural differences in gambling and magic across various regions. The discussion also touches on the evolution of gambling in America, the social dynamics of poker, and the importance of audience engagement in his performances [4:40 – 49:25].

Harry’s show can currently be seen in London at Soho Place until October 11th 2025 – if you’re in the area, check it out. You might want to book though, it’s a close-up show and tickets are extremely limited.

Harry Milas Magic on LinkedIn: https://www.linkedin.com/company/harry-milas-magic/about/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 225: Jay Sayta with an update on India

Thu, 11 Sep 2025 07:00:00 +0100

First off, we have Jon trying to pull off an intro on his own, or as he describes it (and I think possibly feminises himself in French, because he says une. That's how that works, isn't it?), a menage a un. But it’s 2025 and we’re embracing all kinds of fluidity here on The Gambling Files, because we love absolutely everyone [0:00 – 4:08].

Then we welcome back Jay Sayta, a top gambling and gaming lawyer from India with his keen eye trained on the absolute upheaval of recent weeks. Jay estimates (though not on the recording) that over 200,000 jobs have already been lost in India thanks to the very recent announcements by parliament. Absolute madness. Our conversation explores the rapid legislative changes in India regarding online gaming, highlighting the speed and secrecy of the government's actions, and we discuss the implications for the gaming industry, including the prohibition of online money games, the potential rise of offshore and crypto gambling, and the challenges of enforcing new laws. The taxation on gaming activities is also addressed, raising concerns about the viability of the market. The discussion concludes with reflections on the uncertain future of online gaming in India and ongoing legal challenges.

Choice quote:

"The law is unconstitutional."

Jay Sayta on LinkedIn: https://www.linkedin.com/in/jay-sayta-95477529/

As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

TGF RTFM 224: The upcoming NFL season with Optimove

Wed, 03 Sep 2025 13:03:00 +0100

We kick off – see what I did there? – the new episode by greeting the return of our hero, Fintan Costello, to these shores. Some say his return is what inspired Christopher Nolan to make his new epic ‘The Odyssey’ because he’s a fan; I can’t speak for that nice Mr Nolan but let’s just say it’s possible. We discuss the newly-announced Gambling Book Awards (www.gamblingbookawards.com), talk a bit about sponsors, and many other things [0:00 – 13:25].

Then we meet guest Sam Zerfoss, VP of Customer Success for the Americas, at Optimove. His appearance is in no way connected to that company’s financial support as our corporate overlords, by the way.

Anyway, we talk about the upcoming NFL season and its significance for sportsbooks and operators in the US and elsewhere. We get in to market trends, the evolution of bonuses and promotions, and the importance of personalisation in engaging customers. We explore the role of data in sports betting, the challenges of retaining fickle fans, and the cultural impact of sports and betting in the U.S. The episode concludes with insights into the future of sports betting and upcoming events in the industry [13:26 – 59:10].

Choice quotes:

"This is the most tingly moment."
"It's a big week."
"Personalization never hurts."

Sam Zerfoss on LinkedIn: https://www.linkedin.com/in/sam-zerfoss/

As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 223: The Future of Table Games: Automation vs. Tradition

Thu, 28 Aug 2025 14:32:00 +0100

This episode, we kick off with a chat between Jon and interim stand-in co-host Melanie Ellis, who claims she is neither a doctor nor a professor. Who knew??? We get into personal experiences with mental health, the implications of blind boxes and loot boxes in retail, and the importance of live dealers in casinos. The conversation also touches on the role of casinos in local communities and the evolving nature of player engagement in the gambling industry [0:00 – 30:50].

Then we meet superstar returning guest Richard Marcus, who could also be a professor. It’s hard to say for certain, but he has a certain professorial elegance about him. We discuss the future of table games in casinos, particularly in light of the recent trend towards automation. Richard shares his concerns about the loss of human interaction and the potential negative impact on the casino experience, and we touch on the economic implications of automated games, the role of dealers in player protection, and the broader social consequences of reducing skilled jobs in the industry. Marcus emphasizes the need to preserve traditional table games while adapting to technological advancements [30:51 – 1:37:32].

Choice quotes:

"It's not a great idea."
"Humans are social animals."
"Loneliness is a big deal."

Richard Marcus on LinkedIn: https://www.linkedin.com/in/richardmarcusgameprotection/

As ever, we thank all of our sponsors for their vibrant and excellent support. Rhythm may be a dancer, but our sponsors are the funky funky beat.

Optimove,who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us an d you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Deepfakes and the New Age of Fraud: Au10tix’s Ofer Friedman talks, RTFM 222

Thu, 21 Aug 2025 07:00:00 +0100

We kick off with a chat between Jon and current interim stand-in host Melanie Ellis [0:00 – 21:08] which takes in lots of things: tax, sponsors, and the glow of a cow to name just a few.

Then we meet episode guest Ofer Friedman, Chief Business Development Officer at AU10TIX. We discuss the evolving landscape of identity verification, particularly in the context of gambling and the rise of deepfakes; the challenges posed by organized fraud, the importance of regulatory compliance, and the future of digital identities. The discussion also touches on the need for better user experience in verification processes and the role of technology in combating fraud. And Ofer answers a key question for the industry, authentication and fakes: what if someone has an evil twin? [21:09 – 1:26:40]

Choice quotes:

"The death of trust."

"It's a strategy, not a weapon."

"Bovine luminescence."

Ofer Friedman on LinkedIn: https://www.linkedin.com/in/ofriedman/

As ever, we thank all of our sponsors for their vibrant and excellent support.

In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is so, so sweet…

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

AI ethics in gambling with Earle G Hall: TGF RTFM 221

Thu, 14 Aug 2025 07:00:00 +0100

First up this week, we have Jon and stand-in interim co-host Melanie Ellis, partner at Northridge Law discussing… well, lots of things, really. You know how it goes [0:00 – 26:03].

Then we follow that with returning guest Earle G Hall, CEO at AXES.ai, to discuss the ethical use of AI within the gambling industry. We go elbow-deep into the implications of AI in the industry, particularly focusing on the ethical guidelines proposed by the IGSA. We discuss the importance of data integrity, the role of blockchain, and the challenges of implementing ethical AI practices, the current uses of AI in gambling, the balance between responsible gambling and marketing strategies, and the future of AI regulations.

Speaking of AI, it tells me that: “Throughout the discussion, personal anecdotes and humour are interwoven, making for a lively and thought-provoking dialogue.” [26:04 – 1:50:18]

Choice quotes:

"AI without blockchain is complete chaos."

"You cannot code fog."

Earle G Hall on LinkedIn: https://www.linkedin.com/in/earlehall/

As ever, we thank all of our sponsors for their vibrant and excellent support.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

TGF RTFM 220: Jonathan Aiwazian at IDPair – fixing big problems

Thu, 07 Aug 2025 08:49:00 +0100

Cross-operator self-exclusion for US players – it's a reality! I KNOW RIGHT.

We kick off with some flim-flam or other between Jon and interim host Harry, and also mention our incredible sponsors (see below for links to their wares, and for those not in the know it’s OddsMatrix, Optimove and Clarion Gaming) [0:00 – 19:19].

Then we meet IDPair founder Jonathan Aiwazian to talk about cross-operator self-exclusion in the US, and all the obstacles that make things like this quite awkward. The conversation does of course head in many directions, I won’t spoil the surprise here though [19:20 – 1:24:21].

Jonathan Aiwazian on LinkedIn: https://www.linkedin.com/in/aiwazian/

As ever, we thank all of our sponsors for their wonderful, virile support.

Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys bigger than the sky, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Brandie E. Black: Sustainable Gaming Leader, TGF RTFM 219

Thu, 31 Jul 2025 13:17:00 +0100

HOLAAAAAAA and willkommen!

First up there is some stuff and meandering nonsense with longtime host Jon and interim co-host Harry C Lang [0:00 – 20:53], in the midst of which Jon tells you how awesome the sponsors are (OddsMatrix, Optimove and Clarion Gaming – all absolute titans in their respective fields).

Then Jon is joined by the excellent Brandie E Black, of Brand E Media fame and the recently-launched ESGiGaming.com. We discuss the evolution of content creation in the gambling industry, the impact of AI on quality, and the importance of authenticity in storytelling. Brandy shares her journey in the iGaming sector, her sustainability initiatives, and the role of ESG in shaping the future of gambling. The conversation also touches on community impact, accountability in business, and the need for human oversight in AI-generated content.

Choice quotes:

"AI content creation has led to a decline in quality."

"Quality over quantity is essential in content creation."

Brandie E Black on LinkedIn: https://www.linkedin.com/in/brandieeblack/

As ever, we thank all of our sponsors for their support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys bigly, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Payments, sweeps, and Jason Statham – a wide-ranging chat with Jonathan Michaels

Thu, 24 Jul 2025 14:17:00 +0100

First, ignore what Jon says. It's definitely episode 218.

So we kick off with stand-in (interim?) co-host Harry Lang and here-all-too-often Jon Bruford discussing sports tourism, exercise, crime in Shropshire, and much much more [0:00 – 34.51]. Then they’re joined by the excellent and super-smart Jonathan Michaels, principal and founder of Michaels Strategies, to discuss: watches, Eton vs Harrow, Michael Caine and The Rock being the same kind of actor, the merits of Jason Statham movies, Jon’s awful wetsuit story, moobs and more. Oh, and in an industry sense, we also talk about sweeps casinos, taxes being capped instead of rising forever, gambling losses as a tax issues in the US, and what the industry might be able to do better regarding payments [34:52 – 1:08:54].

Then we have a commercial break and the episode resumes at [1:09:01 – 1:46:54].

Jonathan Michaels on LinkedIn: https://www.linkedin.com/in/jonathan-michaels-77461013/

Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove,

your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Revolutionising Betting with Chaos Events: 155.io

Thu, 17 Jul 2025 11:26:00 +0100

Welcome to another information-packed episode of the industry’s number one podcast. Of course, that depends on what metric you’re using but we’re definitely number one by our measurement methods. And we’re not using any bots to boost traffic, so there’s that.

We kick off with Fintan and Jon talking smack, getting into watches and their executive status, mental health, status symbols in travel and much more. You know the drill [0:00 – 30:55].

Then Jon meets guest Sam Jones, and Fintan will be kicking himself for missing this one. Sam is an entrepreneur and founder of 155.io, a company supplying ‘chaos events’ as gambling opportunities. So this is real-world events like rubber duck races, stair pong, all manner of things with variable outcomes and it’s proper genius. Sam gets into how they arrived at race lengths, worked the courses, all of it, and it’s fascinating. As a growing industry sector, this is going places, and 155.io is going to be right at the front of the charge.

Sam shares insights into the future of the gambling industry, the challenges of compliance, and the exciting new game concepts they are developing. The discussion highlights the potential for growth in alternative betting markets and the unique appeal of their offerings.

Choice quote:

"Simplicity is the key."

Sam Jones on LinkedIn: https://www.linkedin.com/in/sam-jones-0a16533/

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

The Genesis of iGaming: A Conversation with Ian Sherrington, RTFM 216

Thu, 10 Jul 2025 08:27:00 +0100

There’s an intro, with some waffling, most likely, with Fintan and Jon. But then we get to the meat of the episode…

In yet another wildly engaging conversation, gambling industry royalty Ian Sherrington shares his journey in the world of iGaming, detailing his early fascination with gambling, his programming career, and the pivotal moments that led to the establishment of the first online sportsbook. The discussion also explores the unique blend of intelligence and imagination required for innovation in technology and gambling and as ever, much more.

Ian Sherrington on LinkedIn: https://www.linkedin.com/in/ian-sherrington/

As ever, we thank all of our sponsors for their support. In no particular order they are: Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!

Then of course there is the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and iGB Live! in London. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Head of operations = not a surgeon: The Gambling Files RTFM 215

Mon, 30 Jun 2025 14:27:00 +0100

In this engaging conversation, Richard Logan, Head of Operations at Clarion Gaming, shares insights into the complexities of managing large-scale events like iGB LIVE! and ICE Barcelona. He discusses the challenges of moving events to new venues, the importance of attendee experience, and the role of technology in event planning. Richard emphasises the need for effective navigation and flow within event spaces, as well as the significance of feedback and continuous improvement. The conversation also touches on personal anecdotes and the lighter side of event management [05:04 - 45:50].

Choice quotes:

"It's all fairly idiot proof."
"I'm not a Wi-Fi technician."
"You need to remap everything."

Richard Logan on LinkedIn: https://www.linkedin.com/in/richard-logan-21650686/

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and iGB Live! in London. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

The UK needs regulatory clarity: The Gambling Files RTFM 214

Thu, 26 Jun 2025 12:49:00 +0100

First up, we are graced by the presence of top gambling industry executive Fintan Costello, who somehow successfully guesses the kind of watch Jon wants to buy – seriously, it's a bit freaky – and we talk about time mastery, which is better late than never [0:00 – 13:54].

Then Jon is joined by Northridge Law's superstar partner Melanie Ellis, who discusses the current state of UK gambling regulations, including updates on the long-awaited white paper, the challenges surrounding affordability checks, and the implications of credit card bans. The conversation also touches on changes in casino regulations and the overall impact on the gambling industry. Melanie provides insights into the regulatory landscape and the need for clarity in the rules governing operators [13:55 – 1:01:49].

Melanie Ellis on LinkedIn: https://www.linkedin.com/in/melanie-ellis/

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Brazil: a tough nut to crack, Alan – TGF RTFM 213

Thu, 19 Jun 2025 11:25:00 +0100

In this episode of the Gambling Files podcast, we kick off with hosts Jon Bruford and Fintan Costello in a lively discussion covering various topics ‘related’ to the gambling industry. They explore personal anecdotes, regulatory challenges, market dynamics, and the importance of accountability within organizations. The conversation also touches on sponsorships, innovations in the market, and much more [0:00 – 37:11].

Then they’re joined by none other than the Ginger Prince, iGB’s Kyle Goldsmith who’s here to talk up his epic new report on Brazil’s burgeoning gambling market (you can get free access to the report here). He explains the topsy-turvy nature of this beast, and highlights some of the issues and the progress that has been made in recent months.

We talk about new regulations, the impact of advertising restrictions, and the dynamics of the illegal market, plus key findings related to KYC regulations and the public perception of gambling. The discussion also touches on the future of land-based gambling, tax structures, and the evolving preferences of Brazilian gamblers [37:12 – 1:20:55].

Choice quotes:

"You're going to start."

"What do regulators do all day?"

"It's the same shit again."

"It's a bit of a weird one."

"I think the general feeling is ‘happy’."

"It's still 43% though. It's still big."

Kyle Goldsmith on LinkedIn: https://www.linkedin.com/in/kyle-goldsmith/

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Voices of change in gambling recovery: The Gambling Files RTFM 212

Thu, 12 Jun 2025 14:27:00 +0100

Another bumper episode! So we kick off with Jon and Fintan talking about stuff and things [0:00 – 16:48], followed by the last of the interviews from Jon’s recent trip to EveryMatrix towers and a chat with Friend of the Podcast Mark Schmidt [16:49 – 37:35]. And that thing about the Eye of Sauron? Obviously it’s a joke…

Our headline act though is (are?) Lorraine Perrons and Claire Jones, co-founders of Gambling Recovery Therapy and Gambling Recovery for All CIC. They discuss their personal journeys that led them to create a unique approach to gambling recovery, emphasising holistic healing and individualised support. We explore the challenges faced in the gambling recovery landscape, the importance of funding and accessibility, and the need for collaboration within the community to effectively support those affected by gambling addiction. Lorraine and Claire discuss the challenges and strategies in the field of gambling recovery therapy, the importance of making their voices heard, the need for better funding, and the systemic issues surrounding gambling addiction. The conversation also touches on the necessity for transparency in financial systems and the importance of education in mental health awareness [37:36 – 1:21:57].

Choice quotes:

"I was married to a gambling addict"

"We want people to uncover who they are"

"How do you make your voices heard?"

"The messaging is fucked up."

"It's the transparency that matters."

Gambling Recovery Therapy on LinkedIn: https://www.linkedin.com/in/gamblingrecoverytherapy/

Mark Schmidt on LinkedIn: https://www.linkedin.com/in/mark-schmidt-aa27398b/

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Creating Cohesive Customer Journeys with Optimove Engage: The Gambling Files RTFM 211

Fri, 30 May 2025 13:32:00 +0100

In no way is this week’s episode a nod to our corporate overlords in any way, shape or form.

That said, first up in this episode there’s a brief chat between Fintan and Jon [0:00 – 10:22], followed by another interview from Jon’s recent visit to Everymatrix’s shiny new London offices, this time with Russell Colvin, Commercial Director, and Mark Wilson, Head of Trading, to talk about the FSB acquisition and more. Jon finds out why they bought FSB then built their own solution, because you’ve got to ask, am I right? [10:23 – 21:50]

Then the hosts welcome Rony Vexelman, VP of Marketing at OptiMove, to discuss their new product, Optimove Engage, designed for modern marketers. The conversation explores the challenges of content creation and management in marketing, the role of AI in optimising marketing efforts, and the importance of maintaining brand consistency across customer journeys. Rony emphasizes the need for quality control in marketing automation and shares best practices for leveraging AI effectively. We get into the importance of customer engagement and optimisation in marketing, introducing Ignite+, a program designed to support emerging operators in the iGaming industry. The discussion emphasises the need for personalisation in CRM strategies while also addressing the philosophical implications of reducing individuals to mere data points. The conversation concludes with reflections on the human element in digital interactions and the importance of community in business.

Choice quotes:

"Creating content is no longer the problem."

"Quality control on steroids."

"Trust but verify, as Reagan said."

"We believe we can help them come and grow."

"This is how we're going to do it."

"The King's English is way behind…"

"You got honey trapped, mate."

Russell Colvin on LinkedIn: https://www.linkedin.com/in/russellcolvin/

Mark Wilson on LinkedIn: https://www.linkedin.com/in/mark-wilson-b1778763/

Rony Vexelman on LinkedIn: https://www.linkedin.com/in/ronyvexelman/

As ever, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!

The cool kids of the podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, every guy wants to be them… and so does every girl.

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Exploring the Canadian Gaming Landscape with Steve McAllister: The Gambling Files RTFM 210

Thu, 22 May 2025 16:36:00 +0100

In the intro for this episode, we get Jon’s recent interview with Richardt Funch, EveryMatrix’s global commercial director, which was done during the visit to the opening of the firm’s new London offices. It’s worth a listen by itself [0:00 – 20:14], but honestly when we package it with the main event it’s an irresistible bundle of joy!

Our guest this week is the brilliant Steve McAllister who joins us to discuss the current state of the gaming industry in Canada, focusing on the regulatory changes in Ontario and anticipated developments in Alberta. We explore the impact of these changes on operators and players, the booming market in Ontario, and the role of charitable gaming. The discussion also touches on emerging trends and challenges within the industry, highlighting the dynamic nature of gaming regulation and market competition. We get into the evolving landscape of the gambling industry, focusing on legal battles, the integration of cryptocurrency, advertising strategies, and public perception. The speakers discuss the implications of legal resources in gambling disputes, the challenges and opportunities presented by cryptocurrency, and the impact of advertising on consumer attitudes towards gambling. They also explore the future of gambling media and regulation, highlighting the need for a balanced approach to advertising and responsible gambling messaging.

Richardt Funch on LinkedIn: https://www.linkedin.com/in/richardt-funch-7374882/

Steve McAllister on LinkedIn: https://www.linkedin.com/in/steve-mcallister-011a1213/

The cool kids of the podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re turning heads every time they walk in the room…

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Navigating the Finnish Gambling Landscape with Antti Koivula: TGF RTFM 209

Thu, 15 May 2025 13:35:00 +0100

Fintan’s here! And he’s mocking Jon’s weight! The chaps talk about the wonderful term kummerspeck, which apparently translates from German as ‘grief bacon’, and it's something Jon's been enjoying a little too much. Also, as usual we talk about lots of other things too [0:00 – 18:43].

Our returning guest, Legal Gaming’s Antti Koivula, discusses the evolving landscape of Finnish gambling legislation, highlighting the current status of regulatory changes, the rarity of prohibition orders, and the implications of marketing restrictions. He emphasizes the challenges posed by taxation laws on gambling winnings and the limited enforcement capabilities against black market operations. The discussion provides insights into the complexities of regulating gambling in Finland and the potential impact on operators and players alike. We also get into tax implications for players, marketing restrictions, the role of influencers, and the future of Veikkaus amid new competition [18:44 – 1:04:05].

Choice quotes:

"Finns still lose a lot of money on gambling."
"Crypto money just becomes better for me to keep gambling."
"Anti-social-media concept in Finnish gambling."
"Influencers are prohibited on their own social media channels."
"Player acquisition costs will be interesting to see."
"It will be a good time to be a newspaper, TV channel, or radio station."

Antti on LI: https://www.linkedin.com/in/koivula-antti/

https://legal-gaming.com/

The cool kids of the podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re turning heads every time they walk in the room…

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Walter Bugno: STRANDED! RTFM 208 or DID#4

Thu, 08 May 2025 12:17:00 +0100

We catch up with Games Global's legendary CEO Walter Bugno to ask "Hey Walter, if you were stranded on a tropical island, what would you want to have with you?"

He chooses:

3 movies
3 books
3 albums
1 song
1 pet
1 object
1 dessert
…and advice: one piece to give to his younger self, and one from his younger self to his older self.

Walter is engaging as ever, and we hope you enjoy this offshoot episode while we prepare its own feed and landing page et cetera…

The 'I Will Always Love You' of sponsors, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into soaring ballads of love that give you goosebumps, with tools that make businesses simply work better. Optimove, your support helps us make things that don't sound anywhere near as good as Whitney Houston's voice.

The Greatest Love of All sponsors are undoubtedly OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s software is so sexy, even Kevin Costner can't stay away. Down Costner, down!

Clarion Gaming wants to dance with somebody, wants to feel the heat with somebody, possibly at iGB LIVE! in London this July. Pretty sure Fintan will be there, perhaps Jon too, but Clarion will definitely be there.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

The Crazy Journey of Gary Green - casinos and much, much more… The Gambling Files RTFM 207

Thu, 01 May 2025 07:30:00 +0100

Seriously, this episode takes in - but is not limited to - the following subjects: Gambling, Casinos, Folk Music, Trump, Tupac Shakur, Community Engagement, Environmental Issues, Casino Management, Political Polarization, Lithium Mining, entertainment, community impact, tribal sovereignty, economic development, lottery laws, music authenticity, historical roots, personal connections… It's a wild ride, and our guest Gary Green is here to show us the path.

In this episode Jon speaks with Gary Green, a multifaceted figure in the gambling industry with a rich background in journalism, music, and casino development. They discuss Green's unique career path, his experiences in the folk music scene, and his surprising connection with Tupac Shakur. The conversation shifts to the controversial history of Trump's casino ventures, exploring the mechanics of bankruptcy in the casino industry. As the discussion progresses, they touch on political polarization, community engagement, and Green's new venture in McDermitt, Nevada, where he plans to establish a union casino while addressing environmental concerns. In this engaging conversation, Gary Green discusses his passion for building an entertainment venue that reflects his roots in folk and country music. He emphasizes the importance of community impact through casinos, particularly in tribal areas, and the potential for economic development. The discussion also touches on the challenges of construction timelines, the significance of historical connections, and the authenticity of music as an art form.

Gary on LI: https://www.linkedin.com/in/garygreen/

http://www.garygreen.com/

Choice quotes:

"I have had a bizarre career."
"I only do fun things in life."
"This is going to rock and roll."
"We are going to be a union casino."
"Casinos can be a force for good."
"I have a cat in my family tree."

The Pink Ladies of our 1950s high school, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into Greased Lightnin’, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which.

The T-Birds at Rydell High podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re turning heads every time they comb their slick hair. These really are the cool kids…

Clarion Gaming is surely the Principal McGee of our podcast family, helping keep the industry on track, and we thank them for sponsoring our podcast. Now they’re looking forward to July’s iGB Live! after a hugely successful ICE in Barna.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Navigating the Gambling Landscape: Insights from Steve Ruddock

Thu, 24 Apr 2025 08:00:00 +0100

Steve Ruddock from Straight To The Point joins Jon and Fintan to discuss various aspects of the gambling industry, focusing on responsible gaming initiatives in North America, the importance of agency and accountability, and the challenges faced by regulators. They explore the new messaging strategies for responsible gaming, the need for transparency in gambling odds, and the holistic approaches required to address gambling addiction. The conversation also touches on the regulatory landscape and the complexities surrounding Kalshi. Steve gets into the complexities and challenges surrounding sports betting exchanges, regulatory barriers, market dynamics, user experience, and the potential future of sports betting regulation. The conversation also touches on the imitative nature of the gambling industry and cultural reflections on gambling practices.

Steve on LI: https://www.linkedin.com/in/steve-ruddock-23148138/

Steve’s newsletter, subscribe for free on Substack or get a sexy, sexy paid sub:

https://straighttothepoint.substack.com/

Choice quotes:

"RG is your catastrophe insurance."
"If you need that, then aren't you betting?"
"Is it really that big a deal?"
"It's hard to say what their market is."
"The bookies have way more firepower."

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

IGT's Jen Bowman gets ready for life in exile

Thu, 17 Apr 2025 14:30:00 +0100

OK, so it's not really as dramatic as the title suggests… We had a cancellation this week for a great episode, so what we thought we would do is give listeners to the main podcast an episode of the offshoot so they can see what it's all about. This is definitely not replacing the existing podcast, we just had a gap. We are back on that horse next week.

Meet Jen Bowman of IGT fame. Jen talks us through her choices to take to a deserted tropical island:

3 albums
3 books
3 movies
1 song
1 pet
1 object
1 dessert
…and one piece of advice to give her younger self.

Have to say, this episode is completely worth it just for the pet part. Brilliant.

Anyway, you can find the RSS for the offshoot here: https://feeds.captivate.fm/tgf-did/

And it's available at all good podcast outlets. Probably the dodgy ones too. And if you have a guest suggestion, we are all ears. Fintan especially, that's why he keeps his hair all bushy.

Regulatory Frustrations: The Black Market Dilemma in Germany; TGF RTFM 204

Thu, 03 Apr 2025 13:30:00 +0100

In this episode of the Gambling Files podcast, a Fintanless Jon Bruford discusses the current state of online gambling regulation in Germany with returning guest Michelle Hembury. They explore the evolution of gambling legislation since 2021, the challenges faced by operators, and the ongoing issues with the black market. Jon laughs a lot at the country’s hugely optimistic channelisation hopes. The conversation highlights the frustrations of the industry regarding regulatory restrictions and the need for more effective enforcement measures. They also touch on the importance of dialogue between regulators and operators to improve the gambling landscape in Germany. We also get into the recent story with Merkur and The Mill Adventure, with a huge data breach and more.

Choice quotes:

"It's not just a sponsorship, it's an endorsement."
"The German regulator announced a channelization rate of 100%."
"The regulator says they've achieved 95% channelization."
"The regulator is interpreting restrictions more restrictively."
"Operators are resigned to a certain degree saying, what now?"
"Players are scared off by the registration flow in Germany."
"The relationship between consumers and operators is changing."

The alchemists of CRM, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data – aka lead – into PURE GOLD, with tools that make businesses work better. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was simply not true.

Clarion Gaming are both court jester and shaman to the industry, and we thank them for keeping the gaming industry buzzing and sponsoring our podcast! Now they’re looking forward to July’s iGB Live! after a hugely successful ICE in Barna. Every day with Clarion is laughter and magic, in a good way.

Last but definitely not least we come to OddsMatrix Sports Betting Software Solutions — the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re not a part of the king’s court – they are the court.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Firesand’s Chris Blake talks IT insecurity, suppliers and much more: The Gambling Files RTFM 203

Fri, 28 Mar 2025 15:40:00 +0100

Another week, another chance for us to caress your ears with our words and wisdom. Well, the wisdom of our guests. No Fintan this episode though, our apologies. He's executiving.

In this episode of the Gambling Files podcast, host Jon Bruford welcomes Chris Blake, a director at FireSand, to discuss the critical issues surrounding cybersecurity in the iGaming industry. They explore a recent data breach incident involving a German operator, the vulnerabilities that were exploited, and the importance of proper API security and penetration testing.

The conversation also delves into regulatory frameworks, the challenges of supply chain security, and the necessity for proactive security measures to protect sensitive data. We get into the vulnerabilities inherent in software security, the evolution of security practices, and the importance of continuous security measures. The conversation highlights real-world challenges faced by casinos, the intersection of physical and cyber security, and the brand responsibility that comes with managing these risks. They emphasize the need for a deeper understanding of security within organizations and the unique challenges faced by the gambling sector in addressing cybersecurity effectively.

Choice quotes:

"It's marking your own homework"
"The gaming sector is a bit behind."
"It's a supply chain problem."
"It's only got to go wrong once, right?"
"It's not a chain, it's a fucking web."
"Security isn't well understood."

Chapters:

00:00 Introduction and Sponsor Acknowledgment
02:48 Guest Introduction and Background
06:02 Cybersecurity in the iGaming Industry
09:01 Vulnerabilities in German Operator's Data
11:59 Understanding API Security and Misconfigurations
14:50 Regulatory Frameworks and Penetration Testing
17:48 In-House vs. Outsourced Security Testing
21:00 The Importance of Proactive Security Measures
23:55 Supply Chain Security Challenges
29:45 Understanding Supply Chain Vulnerabilities
31:49 The Evolution of Software Security
33:41 The Challenge of Code Security
35:46 The Importance of Continuous Security Practices
36:53 Real-World Security Challenges in Casinos
39:04 Brand Responsibility in Security
42:00 The Intersection of Physical and Cyber Security
46:12 The Complexity of Security in Organizations
51:59 Addressing Cybersecurity in the Gambling Industry

The Rembrandt of CRM, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach.

Clarion Gaming is of course the industry’s Da Vinci, and we thank them for keeping the gaming industry buzzing and sponsoring our podcast! If you’ve been at ICE in Barcelona, you’ll know they knocked it out of the park. Every day is a Vitruvian Man with Clarion.

And of course there’s our wonderful Van Gogh-like sponsors at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, it makes Wheatfield With Crows look rubbish.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Alex Pratt looks back at ICE and forward to iGB Live, and more! RTFM 202

Thu, 20 Mar 2025 07:00:00 +0100

Another slice of pure gold pie for your ears, the latest episode of The Gambling Files features Jon and Fintan talking a bit [0:00 – 08:35], then we meet returning guest Alex Pratt of Clarion fame.

We discuss the recent ICE Barcelona event's success, the economic impact on the city, and the logistics of navigating the venue. There’s talk about positive feedback from attendees, challenges faced, and the importance of local engagement. The discussion also touches on personal experiences at the event and suggestions for improvement, emphasizing the ambition to create a landmark event in the gaming industry. In this conversation, the speakers delve into the evolving landscape of event technology, discussing the integration of real-time data, AI, and digital marketing strategies to enhance attendee experiences. They explore the importance of understanding audience behaviour through data analytics and the potential for creating a seamless connection between digital and live events.

The discussion also highlights upcoming events and innovations in the gaming industry, emphasizing the need for adaptability and strategic thinking in a competitive market. And other stuff, obv [08:36 – 59:56].

A big slice of apple crumble with custard to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach.

A chocolate brownie to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you’ve been at ICE in Barcelona, you’ll know they knocked it out of the park. Every day is a brownie day with Clarion.

We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if it were a dessert it would be the ginger cheesecake my ex’s dad made. Pure brilliance.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Dabble: Revolutionizing Sports Betting: The Gambling Files RTFM 201

Wed, 12 Mar 2025 14:11:00 +0100

We kick off with some burbling from Fintan Costello and Jon Bruford [0:00 – 7:57] before we meet our guest, Dabble’s Jon Robin, executive director and co-founder.

Dabble is a sports betting platform that merges traditional wagering with community engagement. We explore the journey of Dabble from its inception, the challenges of building a platform, the importance of user feedback, and the strategic decision to expand into the US market. Jon shares insights on the affiliate marketing background that led to the creation of Dabble, the lessons learned during the development process, and the significance of community in shaping the platform's features and user experience. We discuss their international expansion strategy, particularly into the US and UK markets, the challenges and opportunities in launching a daily fantasy sports product, the importance of community features, and the competitive landscape. Jon emphasizes the significance of building a differentiated sportsbook experience and navigating regulatory challenges while remaining optimistic about the potential for growth in the UK market [07:58 – 1:15:33].

Fintan really nerds out in this one.

Jon Robin on LinkedIn.

A big slice of love pie to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach.

A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you’ve been at ICE in Barcelona, you’ll know they knocked it out of the park. Every day is your 21st birthday with Clarion.

We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Telling it like it is, Africa, and much more! EveryMatrix's Mark Schmidt on RTFM 200

Thu, 06 Mar 2025 11:24:00 +0100

We celebrate our 200th episode today, and with that milestone, it's only appropriate that Fintan isn't here to record the intro [0:00 – 4:06], so it's just Jon. Yeah, we're skipping that bit too.

But wait! Then we're joined by both Fintan and top-guest-who-is-in-no-way-here-because-he-works-for-a-top-sponsor, Mark Schmidt. He's head of sales, Africa for EveryMatrix, and is on to share his insights on the gaming industry, his personal journey through addiction, and the importance of attention to detail in business. He discusses the evolution of the industry, the challenges faced by operators, and the need for authenticity in a world often dominated by superficiality. Mark also opens up about his struggles with addiction and mental health, emphasizing the importance of support and understanding within the industry. In this conversation, the speakers delve into the critical topics of mental health, addiction, and the culture surrounding alcohol in the gaming industry. They discuss the importance of therapy, the normalization of alcohol consumption in business settings, and the need for community support for those struggling with addiction. The conversation also touches on the authenticity of engagement on platforms like LinkedIn and the challenges faced by individuals in the industry. In this conversation, Mark Schmidt discusses the importance of community engagement, personal branding, and integrity in business practices within the gaming industry. He emphasizes the need for continuous improvement and adaptation to market demands, particularly in Africa, where EverMatrix is expanding its presence. The discussion also touches on the significance of building long-term relationships and maintaining a good reputation in a small industry. Networking at events like Sigma Africa is highlighted as a crucial aspect of business growth.

Choice quotes – guess which one is Jon:

"Seriously, mushrooms. Fucking amazing."
"Business doesn't get done on the stand."
"90% of the shows in Africa are rubbish."
"Let's get real about what's going on."
"This industry is all about long-term."

We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

The Future of Social Casinos and Sweepstakes: The Gambling Files RTFM 199

Thu, 27 Feb 2025 09:00:00 +0100

In this episode of the Gambling Files we enjoy the usual flim-flam, see how everybody is doing, discuss favourite cities [0:00 – 18:21]…

Then Fintan and Jon meet Gavin Walters and Al Turner, the CCO and CEO of CogniPlay respectively, about their innovative approach to the social casino and sweepstakes market. They discuss the origins of CogniPlay, the unique aspects of their platform, and the current landscape of the gaming industry, particularly in the US. The conversation delves into the cultural significance of sweepstakes in North America, the challenges of operating in a regulated environment, and the importance of a well-structured coin ecosystem for their business model. We discuss the complexities of the online gaming industry, focusing on live dealer products, client expectations, marketing strategies, and the importance of responsible gambling. They explore the evolving landscape of advertising policies, the future growth of their business, and the opportunities available for affiliates in the booming sweeps market. The discussion highlights the need for compliance and the long-term vision of creating a responsible gaming platform [18:22 – 58:28].

CogniPlay website is here; Gavin is here, and Allan is here.

We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

RTFM 198: The Lawsuit Edition

Thu, 13 Feb 2025 00:00:00 +0100

As generated by AI – you’ve got to love the technology: “everyday experiences like toilet paper choices”, and “the unpredictable nature of nightlife and personal encounters”. Yes, Jon finally tells the whole sordid story of his karaoke night in Las Vegas. Be warned though, the story is not to everyone’s taste and has, ahem, adult themes. The AI bit:

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss various topics including Fintan's new executive assistant, the importance of leadership and delegation, their personal health journeys, and the recent news of Gavin Isaacs stepping down as CEO of Entain. They also speculate on the future of Entain and the corporate politics involved in such high-level changes. In this engaging conversation, Jon Bruford and Fintan explore various themes ranging from corporate challenges in publicly listed companies to the humorous yet insightful life lessons drawn from everyday experiences like toilet paper choices. They delve into the complexities of gambling regulation, the scrutiny of supply chains, and the intersection of sports and gambling sponsorships. The discussion culminates in a light-hearted yet revealing story from Las Vegas, highlighting the unpredictable nature of nightlife and personal encounters.

Key quotes:

"I'm losing weight, gaining muscle."

"Taking over the world in 2025."

"Nobody's hands are clean."

"Life's like a roll of toilet paper."

"Welcome to the world of CBT."

"I should probably leave now."

Chapters

00:00 Introduction to the Lawsuit and Executive Edition

03:00 Fintan's New Executive Assistant

05:57 The Importance of Leadership and Delegation

09:03 Fitness and Health Journey

12:00 Industry News: Gavin Isaacs Steps Down

16:00 Speculations on Entain's Future

21:52 The Game of Thrones of Corporate Politics

23:10 Navigating Corporate Challenges

25:08 Life Lessons from Toilet Paper

28:15 The Stakes of Gambling Regulation

32:26 Supply Chain Scrutiny in Gambling

36:55 The Intersection of Sports and Gambling

38:07 A Night Out in Las Vegas: Karaoke and Consequences

Never judge a book by its cover – Daniel Crouch on the world's largest private collection of playing cards. TGF RTFM 197

Thu, 30 Jan 2025 12:20:00 +0100

We kick off with the chaps discussing the recent ICE event in Barcelona, which Jon missed some of because he couldn't get in but maintains it's not his fault. Except it really clearly obviously is. We have some of the usual flim-flam and shennanigans [0:00 - 27:05] before we are joined by a really special guest.

In this conversation, rare book, map and atlas dealer Daniel Crouch discusses the incredible playing card collection he has been entrusted to sell by a private collector [27:06 – 1:03:11]. The collection includes 3,000 decks dating from 1480 to 2024. Daniel shares insights into the history and evolution of playing cards, the art of curating a collection, and the importance of preserving historical artifacts, with advice for aspiring collectors, emphasizing the need to pursue personal passions and focus on quality. The discussion highlights the changing landscape of collectibles and the fascinating stories behind various card designs. In this engaging conversation, Daniel Crouch shares his passion for cartography, both fictional and real, and discusses the evolution of collecting in the digital age. He recounts a delightful father-daughter project that blossomed into a business venture focused on fantasy maps, leading to exhibitions and collaborations. The discussion also delves into the historical significance and artistic value of real maps, including the most expensive map ever sold. Crouch reflects on the impact of the internet on the collecting landscape, emphasizing the challenges and opportunities it presents. Finally, he highlights the universal appeal of playing cards and their cultural significance, showcasing the breadth of his expertise in the world of rare books and collectibles.

Daniel on LinkedIn; see the beautiful card collection catalogue here; and find Daniel’s lovely website here.

A big slice of love cake to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach.

We’re thrilled to be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Optimove's Moshe Demri on the OptiLive launch: TGF RTFM 196

Wed, 22 Jan 2025 00:15:00 +0100

Moshe Demri, Optimove’s SVP of revenue and GM, joined us at ICE after we totally coincidentally bumped into him in a recording studio. I know, right? It was the strangest thing, we were just there mooching about and there was this guy and he looked like he knew things so we asked him hey man, do you know about things and he said like yeah, sure I do so we got to talking and like WOAH dude, we should totally record this! So we did.

We discuss Optimove’s two announcements at ICE, one of which is OptiLive, combining data management and live betting to create a personalised experience for your players that will help you boost revenue and more. It’s very, very sexy indeed.

Moshe on LinkedIn.

In an entirely unrelated note, we send a huge man-hug to sponsors Optimove for their assistance in keeping this podcast alive. They turn customer data into marketing gold with tools that make businesses shine. Optimove, your support helps us bring comfort and joy to all our listeners!

We’re thrilled to be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions—your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so competitive, it should be allowed to compete at the Olympics. A big, shiny thanks to them for their support and we love you long time.

The Gambling Files podcast delves into the business side of the betting

world. Each week, join Jon Bruford and Fintan Costello as they discuss current

hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Special episode: Toby Hadoke talks about being friends with Jon, and lots of other stuff. TGF RTFM 195

Mon, 20 Jan 2025 07:00:00 +0100

This is a bit os a step outside the usual; it started life intending to be an intro to another episode, but we were enjoying ourselves and it just ran away with us. You could say that this is the punchline to a very long-running joke in this podcast, so for long-time listeners, this is Jon proving that his spectacular schoolfriend Toby is a real live human being. We do not, however, talk about gambling. At all. I mean, Fintan and Jon do a bit in the intro [0:00 - 35:00], but not like the norm. Don't worry though, we will be back to gambling next week; this is just a bonus while we're at ICE.

In this episode of the Gambling Files podcast, Jon welcomes comedian, actor and writer Toby Hadoke, who shares his journey from a childhood filled with storytelling to becoming a writer and comedian. The conversation explores Toby's upcoming book on Quatermass, his experiences running a comedy club, and his passion for Doctor Who. They discuss the challenges and joys of creative endeavours, the influence of iconic figures like John Carpenter and Nigel Kneale, and the importance of personal connections in the arts. The episode is filled with humour, nostalgia, and insights into the world of comedy and writing [00:35:01 - 01:45:00].

In a nutshell:

Toby's journey began with writing letters to actors at a young age.
Persistence in writing can lead to eventual success.
Toby's comedy club has been running for 27 years, showcasing emerging talent.
The importance of creating a welcoming environment for audiences and performers.
Toby's Doctor Who podcast emerged from a need for connection during lockdown.
Personal stories and experiences shape creative works.
The influence of classic sci-fi on modern storytelling is significant.
Collaboration and networking are key in the entertainment industry.
Toby's experiences in theatre highlight the unique challenges of live performance.
The importance of preserving artistic legacies and stories.

Choice quotes:

"Toby is real."
"I may be incompetent, but I get there in the end."

Toby on LinkedIn: https://www.linkedin.com/in/toby-hadoke-7b616328/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Inside Slot Game Design with Christine Parkhill

Tue, 14 Jan 2025 01:00:00 +0100

In this episode, Jon sits down with Christine Parkhill, the Chief Commercial Officer (CCO) of Just Slots, a slot game designer, to explore the fascinating world of online slot development. Christine shares how her team leverages data to create player-centric games and dives into the challenges and rewards of competing in a crowded market. From the psychology of play to the future of personalization, this conversation is packed with insights for anyone curious about the gaming industry.

A huge high-five to Optimove for keeping this podcast alive and kicking! They’re all about turning customer data into marketing gold with tools that make businesses shine. Optimove, your support means the world to us and to all our listeners!

A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! They’re the superheroes of gambling, connecting businesses with unmatched energy and expertise. Let’s be real, they make the gaming world feel like a jackpot every day.

We’re thrilled to be sponsored by OddsMatrix Sports Betting Software Solutions—your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so competitive, it might even give our banter a run for its money. Thanks for helping us keep the odds ever in our favor!

This episode (The Gambling Files RTFM 194) in a nutshell:

* The unique challenges of launching a new slot in a highly competitive industry.

* How Just Slots uses data to create more player-friendly and engaging games.

* The importance of understanding player behavior, from session lengths to game preferences.

* The evolving role of personalization in gaming.

* Why some games have a short lifespan, while others become classics.

* The untapped potential of social features in slot games.

* Why metrics like returning players are key to evaluating a slot’s success.

Choice quotes:

* Christine Parkhill: “[When developing slot machine games], it’s not just about how much money the game makes. When we look at other factors, we end up making better games.”

* Christine Parkhill: “[With slot machines,] there are many different players. Some players want high-risk thrills. Others want low volatility.”

* Jon Bruford: “The gambling industry generates so much data and we rarely use it—but that’s definitely changing.”

Thanks to Christine Parkhill for being on the show!

Learn more about Christine at https://www.linkedin.com/in/christine-parkhill-03558529/

Visit Just Slots: https://www.just-slots.com/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

The Bible Belt’s Gambling Conundrum with Alabama’s Josh Moon

Tue, 07 Jan 2025 05:00:00 +0100

This episode dives into the complexities and quirks of gambling legislation in Alabama, with investigative journalist Josh Moon sharing insightful stories and sharp commentary. Josh and host Jon (Fintan was away today) have a wide-ranging discussion, from the history of gambling in Alabama to the potential for transformative legislative changes.

Josh Moon is an investigative journalist with the Alabama Political Reporter who loves tackling the tough questions and digging into the heart of the matter

Big thanks to Optimove for sponsoring us! They’re the maestros of marketing, orchestrating campaigns that hit all the right notes and resonate with customers. Optimove, we couldn’t do this without your support, and we’re so glad to have you on board.

Clarion Gaming, you legends! Thanks for sponsoring us and being the champions of the gaming world. From live events to digital connections, they’ve got the network, the know-how, and the mojo to tackle anything the gambling industry throws at them.

A huge shout-out-you to OddsMatrix Sports Betting Software Solutions for sponsoring our little show! EveryMatrix brings us real-time betting data so reliable, we’re thinking of hiring them as our personal life coaches. OddsMatrix, you’re the best wingman we could ask for in the gambling world.

This episode (The Gambling Files RTFM 193) in a nutshell:

* Gambling in Alabama, including dog tracks, electronic bingo, and the impact of religious influence on Alabama’s gambling legislation.

* Competing interests among private casinos, Native American tribes, and other stakeholders.

* Stories of underground gambling operations and the sheer scale of untaxed cash flows.

* The rise of neighboring states’ lotteries and casinos pulling money out of Alabama.

* Insights into the politics and lobbying efforts shaping Alabama’s gambling landscape.

* The Poarch Band of Creek Indians’ growing influence in the gambling sector.

* Broader cultural observations about Alabama’s relationship with gambling and change.

A quote by Josh Moon: “In Alabama, there's so much money being made under the table [with illegal gambling] and the laws are so screwed up that it incentivizes people to keep doing the illegal stuff instead of properly taxing everything.”

Thanks to Josh Moon for being on the show!

Read Josh’s articles at https://www.alreporter.com/author/j-moon/

Follow Josh at Bluesky: https://bsky.app/profile/joshmoonal.bsky.social

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Building a Business with Generative AI: Insights from Andrew Cardno

Tue, 31 Dec 2024 05:00:00 +0100

In this episode, Jon chats with Andrew Cardno, co-founder and CTO of Quick Custom Intelligence (QCI), about the groundbreaking ways AI and data activation are revolutionizing the gaming and resort industries.

We’re thrilled to have Clarion Gaming as a sponsor, the go-to source for all things gaming and gambling! Their dedication to connecting businesses and fostering innovation makes them the MVP of the industry.

Shoutout to Optimove, the superheroes of CRM marketing! They help businesses save the day with smarter customer insights and real-time decision-making powers.

Big thanks EveryMatrix! From their competitive sports and esports coverage to their industry-leading accuracy, they offer everything you need in the betting world. Hey listeners, learn more about their OddsMatrix Sports Betting Software Solutions.

This episode (The Gambling Files RTFM 192) in a nutshell:

* The creation and impact of QCI’s AI-powered simulacra.

* The difference between co-pilot and simulacra models of generative AI.

* How QCI automates data integration for resorts, reducing years of work to days.

* The importance of calculating lift in marketing campaigns for casinos and resorts.

* The role of AI in fostering human creativity rather than replacing it.

* How AI is making advanced analytics accessible to businesses of all sizes.

Choice quotes:

* Andrew Cardno: “We decided not to employ a chief operating officer, and instead build one using generative artificial intelligence.”

* Andrew Cardno: “In business, people still want to do creative stuff [instead of giving that over to AI]. But they want everything around the company to be automated.”

* Jon Bruford: “You don’t learn anything by getting it right.”

* Jon Bruford: “I don't want AI to do the shit that I enjoy doing, like writing fiction and drawing pictures. I want AI to do the laundry and clean the floors to give me time to write and paint.”

Thanks to Andrew Cardno for being on the show!

Learn more about Andrew at https://www.linkedin.com/in/andrewcardno/

Learn about Quick Custom Intelligence: https://quickcustomintelligence.com/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Betting Big on Africa: Insights from Tekkorp Capital’s Conor O'Donovan

Tue, 24 Dec 2024 01:00:00 +0100

In this episode, Jon and Fintan chat with Conor O'Donovan, African Partner at Tekkorp Capital, about navigating Africa’s diverse gambling markets. Conor shares insights into the challenges of market entry, the role of mobile money in the region’s growth, and Tekkorp’s strategy to create a unified, de-risked portfolio. With a blend of humor and deep expertise, the conversation highlights Africa’s complexity and promise in the global gaming industry.

Thanks to Optimove for sponsoring this episode! They’re the marketing wizards who turn customer data into magical, personalized campaigns that drive real growth. We appreciate Optimove for keeping this podcast running and for helping businesses build better relationships.

Shoutout to our sponsor, Clarion Gaming, the heartbeat of the gaming and gambling world! They’re the glue that keeps this industry connected 365 days a year, whether it’s through their amazing live events, digital platforms, or their all-star team. If there’s a challenge in gaming, you better believe Clarion has the insight to solve it.

Special thanks to EveryMatrix for sponsoring this episode! With OddsMatrix Sports Betting Software Solutions, their real-time data and extensive coverage of sports and esports give bettors the edge they need. Whether you need a full sportsbook solution or just data feeds, EveryMatrix is the gold standard. We appreciate their support for the show!

This episode (The Gambling Files RTFM 191) in a nutshell:

* Understanding Africa’s diverse gambling markets.

* Why South Africa, Kenya, and Nigeria are the top focus areas for some operators.

* Challenges of market entry, including regulatory complexity and payment integration.

* How Tekkorp Capital’s fund aims to create a de-risked portfolio by integrating local operators.

* Why local brands dominate African gambling markets and the challenges faced by foreign operators.

* How Tekkorp leverages technology to navigate Africa’s fragmented ecosystem.

Choice quotes:

* Conor O'Donovan: “There's a graveyard of gambling brands that tried to enter the African market organically. But there's been some success stories.”

* Conor O'Donovan: “In Africa, industries like environmental and healthcare have a lot of foreign direct investment, but gambling, less so. But it's certainly going to go that way.”

* Jon Bruford: “Right now is possibly the most interesting time for the South African gambling market in decades.”

Thanks to Conor O'Donovan for being on the show!

Learn more about Conor at https://www.linkedin.com/in/tribe/

Check out Tekkorp Capital: https://www.tekkorp.com/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

AI Meets iGaming: A Conversation with Optimove’s Motti Colman

Tue, 17 Dec 2024 01:00:00 +0100

In this episode (The Gambling Files RTFM 190), Motti Colman, VP of iGaming at Optimove, joins Fintan and Jon to explore the intersection of AI and the gambling industry. They discuss how predictive modeling and hyper-personalization are transforming marketing strategies, improving customer experiences, and addressing responsible gambling concerns.

In iGaming, players may think the big win is the highlight, but behind the scenes, it’s Optimove’s CRM software—that's the true MVP. With Optimove, you can juggle players, promotions, and data with the finesse of a Vegas croupier. Thanks Optimove, for being a sponsor. We owe you a standing ovation!

Also, thanks to EveryMatrix! Whether you're into sports or esports, their platform offers reliable data and an unmatched number of markets to choose from. Plus, their industry-leading accuracy ensures you stay ahead of the game. Thanks for backing the podcast! Hey listeners, check them out: OddsMatrix Sports Betting Software Solutions!

And thanks to Clarion Gaming. They’re like a well-timed boost in a race, making sure you’re not only in the game but winning it. Thanks for being the secret weapon we can count on, even when we hit those podcasting speed bumps!

In a nutshell:

* The evolution of AI from predictive modeling to mainstream buzzword status.

* How Optimove pioneered hyper-personalization in iGaming.

* The concept of the "positionless marketer."

* AI’s role in identifying and mitigating problem gambling behaviors.

* Balancing responsible gambling with player value maximization.

* Using AI to create highly personalized customer experiences.

* How Optimove’s predictive modeling helps marketers understand their customers.

* Combining AI capabilities with human creativity.

* Why some applications of AI, like content generation, still suck.

* Predictions for the next wave of AI innovation in iGaming.

Choice quotes:

* Motti Colman: “It seems like every business is telling their customers: We are AI, or We have AI. But quite a lot of that is BS.”

* Motti Colman: “At Optimove, we were doing AI before it was cool. And I always talk with our sales team about not throwing around fancy buzzwords, but to talk about how we utilize AI.”

* Fintan Costello: “One-to-one marketing and personalization makes for a great presentation to the exec team. But for the boots on the ground, delivering it is a nightmare. You can't do it without automation.”

* Jon Bruford: “What companies tell us is personalization is often them just trying to sell us more of the same stuff, which is the opposite of personalization.”

Thanks to Motti Colman for being on the show!

Learn more about Motti at https://www.linkedin.com/in/motticolman

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Behind the Scenes of ICE Barcelona: A Conversation with Alex Pratt

Tue, 10 Dec 2024 08:34:00 +0100

In this episode (The Gambling Files RTFM 189), Alex Pratt of Clarion Gaming and Jon Bruford discuss the monumental task of moving ICE to Barcelona and creating a globally immersive gaming experience.

A warm shoutout to EveryMatrix. Their OddsMatrix Sports Betting Software Solutions delivers cutting-edge solutions for sportsbook platforms and data feeds, offering real-time and highly accurate data across a variety of markets. We’re proud to have such an innovative partner supporting the podcast!

In the wild world of iGaming, a reliable CRM can feel like the holy grail. But thanks to Optimove, you’ve hit the motherlode! Their software will help stay on top of customer relationships like a high-stakes gambler who never loses!

Some sponsors just do their thing and disappear—not Clarion Gaming. They’re always there, 365 days a year, making sure the gaming and gambling industry stays connected. Thanks for being the sponsor who never logs out, and for making our podcast feel like a winning bet every time!

In a nutshell:

* ICE Barcelona 2025 is an international gaming industry trade event set to take place from January 20–22, 2025, at the Fira Barcelona Gran Via in Barcelona, Spain.

* Clarion Gaming’s focus on safer gambling, cybersecurity, and new technology as essential event themes.

* The growing importance of creating holistic attendee journeys, inspired by experiences like Disney and music festivals.

* The challenges of managing global events in spaces not always built for modern exhibitions.

* How Clarion is fostering innovation by collaborating with local governments and tech ecosystems.

* Trends in attendee behavior, including the rise in interest in safer gambling workshops and customer journeys.

Choice quotes:

* Alex Pratt: “From a financial and employee perspective, gambling is a massive industry. But at its core, it's a small industry. And it's easy to not do well if you're obnoxious. But if you're transparent and kind, you'll do okay.”

* Alex Pratt: “In the gambling industry, having a finger on the pulse is never easy. But trying to understand all the nuances and insights that are changing in the market is crucial, and it’s what ICE Barcelona 2025 is all about.”

* Jon Bruford: “These days, there are a heck of a lot of gambling events out there that are on a grand scale. It’s exciting that Clarion Gaming decided to go through such a big change—different country, different venue, etc.”

Thanks to Alex Pratt for being on the show!

Learn more about Alex at https://www.linkedin.com/in/alex-pratt/

Go to ICE Barcelona 2025: https://www.icegaming.com/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Transformative Leadership with Paul Speirs-Hernandez

Tue, 03 Dec 2024 01:00:00 +0100

In this episode (The Gambling Files RTFM 188), Jon speaks with Paul Speirs-Hernandez about leadership, communication, and cultural transformation. Paul shares insights from his two decades in the gaming industry and his leadership training initiatives, highlighting the importance of positivity and adaptability in personal and professional growth.

Big thanks to EveryMatrix and their OddsMatrix Sports Betting Software Solutions! With industry-leading accuracy and a wide range of betting markets, you’re revolutionizing the sports betting space. We're lucky to have you as a sponsor!

Clarion Gaming, you keep the dice rolling and the cards in play. Whether it’s live or digital, you’ve got this industry covered, and because of you, we get to sound like we know what we’re talking about on our podcast!

We’ve hit the CRM jackpot, and it’s all thanks to Optimove! No more worrying about losing track of players, bonuses, or promotions. You’ve turned customer management into a seamless game, and for that, we’re doubling down on our appreciation!

In a nutshell:

* There’s a big difference between "genius culture" and "growth culture" in organizations.

* Shortened attention spans are (you guessed it!) reshaping messaging and outreach.

* The power of removing words like "can't," "try," and "but" from team vocabularies.

* Strategies for fostering trust and relationships across all levels of a company.

Choice quotes:

* Paul Speirs-Hernandez: “People forget who they are all the time. They get wrapped up in the tactics of things, and they forget the strategy of things. And strategy is based on who you are.”

* Paul Speirs-Hernandez: “Everyone needs to be a leader, period.”

* Jon Bruford: “Culture's this amorphous, constantly shifting thing. It's difficult to define. But it's easy to see when it's wrong or when it's right.”

* Jon Bruford: “One of the best things that ever happened to me was Hobbits on the cinema screen. I felt so seen.”

* Jon Bruford: “If you do what you love, you’ll never work a day in your life—especially if what you love is sitting on your ass and not working.”

Thanks to Paul Speirs-Hernandez for being on the show! Paul is the Master Trainer at Red Wagon Institute and President of Steinbeck Communications.

Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-speirs-hernandez/

Check out the Red Wagon Institute: https://www.redwagoninstitute.com/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Let's Look Under The Bonnet of Gambling Addiction

Tue, 26 Nov 2024 05:00:00 +0100

This episode (The Gambling Files RTFM 187) features a conversation with Matt Smith, the Director of External Affairs for Bet No More, who shares his personal journey of recovery from gambling and alcoholism.

Thanks to our amazing sponsor, EveryMatrix! Their OddsMatrix Sports Betting Software Solutions provides an unmatched number of betting markets, combined with real-time data you can trust. Whether you need full sportsbook services or just top-tier data feeds, they’ve got you covered!

Let’s be real—while we discuss all things gaming, Clarion Gaming are out there championing businesses, connecting people, and handling all the hard stuff. Meanwhile, we get to sit here and yap on about it. Thanks for doing the heavy lifting, Clarion. We’ll see you in Barcelona for ICE 2025!

In a world where players love unpredictability, Optimove’s CRM is always reliable, always smooth, and never jammed like an old slot machine. Thanks for powering us up with a platform that’s as thrilling as a huge win but as consistent as a dealer’s shuffle!

In a nutshell:

* Matt discusses the importance of addressing addiction holistically, considering root causes such as mental health and social isolation, rather than solely focusing on the behavior itself.

* Our society (sorry to get on our high horse here!) needs more empathy and understanding so we can support those affected by gambling harm.

* Lived experiences—such as Matt’s—can help shape effective responsible gambling initiatives.

Choice quotes:

* Matt Smith: “If you just treat gambling issues in isolation, then there’s a big chance you'll miss something else that’s going on, like alcoholism or another related problem.”

* Matt Smith: “I wasn't showering. My mental health had deteriorated. I had no income and no hope. I reached out to someone at a treatment center for alcohol. I said, I need help. He said, Come.”

* Jon Bruford: “Critics treat gambling as the problem in and of itself. But we need an interagency approach to gambling treatment. A main driver for gambling issues among women is domestic abuse. So, if all you treat is the gambling addiction, you're pissing in the wind because you're avoiding the root cause of the problem.”

Thanks to Matt Smith for being on the show!

Learn more about Betknowmore: https://www.betknowmoreuk.org/

Connect with Matt: https://www.linkedin.com/in/matt-smith-betknowmoreuk/

UK National Gambling Helpline: 0808 8020 133.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

From Player to Powerhouse: iGaming Leader Tips from Leo Judkins

Tue, 19 Nov 2024 05:00:00 +0100

In this episode (The Gambling Files RTFM 186), Leo Judkins, a performance coach and iGaming leader, joins Fintan and Jon to discuss self-care and sustainable performance in iGaming. He also shares practical tips on how to manage distractions, prioritize tasks, and build healthy habits to achieve both personal and professional success.

Shoutout to EveryMatrix for sponsoring this episode! Check out their OddsMatrix Sports Betting Software Solutions! Their accurate and real-time data truly sets them apart in the industry. Whether you’re a business or a bettor, their solutions can elevate your game!

With Optimove’s CRM software, managing customers feels as exciting as a free spin on slot machines! No more pulling the lever and hoping for the best—we’re on a winning streak, and it's all thanks to Optimove. Cheers to keeping things as fun as the games we manage!

Ready for ICE Barcelona 2025? Clarion Gaming certainly are, and our podcast is eternally grateful to them! I mean, who else can keep an industry connected every single day of the year? It’s like having the cheat code to infinite support. You guys are the unsung heroes behind the scenes, making sure everything runs smoothly, including our ramblings!

In a nutshell:

* Taking breaks and prioritizing your mental and physical health.

* The impact of distractions on productivity and focus.

* How to manage your environment to promote better habits.

* The benefits of setting realistic goals and making small, incremental changes.

* The power of mindset and self-talk.

* The role of leadership in promoting a healthy and productive work environment.

Choice quotes:

* Leo Judkins: “Identifying your biggest roadblocks, then making small changes to them is usually more effective rather than trying to do a full 180.”

* Fintan Costello: “My rule of thumb is everyone should do therapy and everyone should have a coach. Otherwise, we get too caught up in our own heads.”

* Jon Bruford: “In the middle of things, it's easy to lose perspective. And shit doesn't stop raining down on you, does it? And sometimes, you need outside forces—like a therapist or a coach—to help you restore perspective.”

* Jon Bruford: “I wanted to do some photo stories of a badger living his life as a human. But I couldn’t find a human-sized badger outfit. Weirdest thing.”

Thanks to Leo Judkins for being on the show!

Join Leo’s iGaming Leader Mastermind and listen to The iGaming Leader Podcast: https://www.igamingleader.com/

Learn more about Leo at https://www.linkedin.com/in/leo-judkins/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

The Role of Tech in Gambling Harm Minimization with Duncan Garvie

Tue, 22 Oct 2024 17:03:00 +0100

Join us in this episode (The Gambling Files RTFM 185) for a fascinating conversation with Duncan Garvie, a true pioneer in the online gambling industry. From his early days with ThePOGG.com to his current work with Bet Blocker, Duncan talks about the evolving landscape of online gambling, and how we can create a safer and more responsible industry for all.

A huge thank you to our sponsor, EveryMatrix! They offer a sportsbook platform—OddsMatrix Sports Betting Software Solutions—that covers sports and esports, paired with real-time data and unmatched accuracy. Whether you're looking for complete solutions or specific features, EveryMatrix has your back. Thanks for powering our podcast!

Optimove is the ace up your sleeve! When it comes to keeping track of players, promotions, and everything else in iGaming, you couldn’t have better CRM software than Optimove. Thanks for helping us stay ahead of the game!

Clarion Gaming is like that rare power-up in a game that boosts everything! They fuel businesses, connect the industry, and somehow keep our podcast running like a well-oiled machine. It’s a mystery to us how they do it all—but we’re just here to say a huge thank you! Clarion Gaming makes it all look easy—see you at ICE Barcelona 2025!

In a nutshell:

* The challenges of regulating the black market and the need for a multi-faceted approach.

* The need for greater transparency and accountability from operators and software providers.

* The importance of empowering consumers with the knowledge and tools to make responsible gambling choices.

* The impact of cryptocurrencies and the rise of unregulated online casinos.

* The effectiveness of responsible gambling tools, such as blocking software and deposit limits.

* Addressing the root causes of gambling harm, such as financial distress and social isolation.

Choice quotes:

* Duncan Garvie: “Sometimes, problem gamblers who are vulnerable and most desperately need the support—they’re the least able to access it.”

* Duncan Garvie: “If a problem gambler has to pay for blocking software, they’ll sometimes gamble that money to try to win back what they've lost.”

* Fintan Costello: “I love entrepreneurs. I love people who go out and build stuff.”

* Jon Bruford: “If grey market operators are doing any kind of banking services, then there's leverage. Pressure can be applied. You can say to them either behave or f**k off.”

* Jon Bruford: “I like to not shit my pants, but it just takes a sneeze at the wrong time.”

* Jon Bruford: “I don't like admitting that I don't know as much as somebody else, especially people with hair.”

Thanks to Duncan Garvie for being on the show!

Learn more about Duncan at https://www.linkedin.com/in/duncan-garvie-588658199/

Get the free gambling blocker software, Bet Blocker: https://www.betblocker.org/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

The Science Behind Trade Shows in the Gaming Industry with Kate Chambers

Tue, 15 Oct 2024 00:00:00 +0100

In this episode (The Gambling Files RTFM 184), Jon Bruford and Fintan chat with Kate Chambers to discuss the science behind trade shows in the gaming industry. They explore the importance of evaluating trade show effectiveness, the changing landscape of events, and the power of partnerships and community.

We'd like to give a special shoutout to our sponsor, EveryMatrix, and to their OddsMatrix Sports Betting Software Solutions! If you're in the world of sports betting, their top-notch coverage and reliable data are second to none. With a wide range of markets and an unparalleled level of accuracy, they offer everything you need to enhance your betting experience. Thanks for supporting our show!

Some companies roll the dice when it comes to CRM software, but not us. With Optimove, we’ve landed on a winning streak that’s turned every interaction into a jackpot. Thank you Optimove for making customer relationship management feel as thrilling as a high-stakes roulette spin (and for sponsoring our show)!

Kate Chambers, founder of the Gaming Boardroom, is a seasoned professional in the gaming industry, known for her expertise in events and trade shows.

In a nutshell:

* Evaluating trade show effectiveness and setting clear objectives.

* The changing landscape of gaming industry events, with a focus on smaller, more targeted events.

* The need for accountability and feedback loops in trade show planning and execution.

* The role of trade shows in building brand awareness and generating leads.

* The challenges of measuring the ROI of trade show participation.

* The need for better communication and collaboration between marketing and sales teams.

* The future of trade shows in the gaming industry and the rise of silent exhibiting.

Choice quotes:

* Kate Chambers: “In the gaming industry, marketing campaigns are about brands, visibility, and selling stuff. And there’s no doubt that events are an essential part of a marketing mix.”

* Kate Chambers: “There's a lot of talk in the gaming industry about how there are too many events and conferences. And yet people still turn up to all of them.”

* Fintan Costello: “With B2B sales, there's a long lead time—6 months, 12 months, years to close a deal. So with gaming industry events, it’s difficult to evaluate whether to invest in them as an exhibitor.”

* Jon Bruford: “Smaller, more targeted events are undoubtedly the future of the gaming industry.”

* Fintan Costello: “You can run empires on spreadsheets.”

Thanks to Kate Chambers for being on the show!

Connect with Kate on LinkedIn: https://www.linkedin.com/in/katechambers/

Check out The Gaming Boardroom: https://thegamingboardroom.com/

Check out our previous chat with Kate: https://www.thegamblingfiles.com/kate-chambers-launches-the-gaming-boardroom-the-gambling-files-rtfm-72/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Free-to-Play Casino Games for Healthier Habits with Sina Azeri

Tue, 08 Oct 2024 04:00:00 +0100

In this episode (The Gambling Files RTFM 183), Jon and Fintan talk with the CEO of Transform Gaming. They discuss the company's mission to create safer, free-to-play casino-style games for problem gamblers. They also explore how new technology could be used to detect risky gambling behaviors and offer solutions that promote responsible gaming.

Today’s guest is Sina Azeri, a man on a mission to help problem gamblers by creating safer gaming environments. With a passion for innovative technology, Sina is reshaping the gaming industry, one player at a time.

Thanks to our new sponsor EveryMatrix and their OddsMatrix Sports Betting Software Solutions! Their cutting-edge platform provides competitive sports and esports coverage, real-time betting data, and industry-leading accuracy. Whether you're looking for a full sportsbook solution or just data feeds, they have you covered. We’re proud to have them supporting the podcast!

And thanks to our sponsor Optimove! If CRM software were a game of poker, Optimove would be holding a royal flush. You've taken us from folding under pressure to calling all the shots with your system. Thank you!

This episode in a nutshell:

* The growing problem of gambling addiction in the UK and worldwide.

* Sina and Transform Gaming’s free-to-play alternative for problem gamblers.

* Using touchscreen data to monitor emotional states and prevent risky behavior.

* A vision for social casino games that engage without aggressive monetization.

* How social casino gaming differs from real-money gambling in terms of user spending.

* The challenges of preventing relapses for self-excluded gamblers.

* Transform Gaming’s strategy of acquiring and consolidating social casino companies.

* Developing a fun and innovative gaming experience for free-to-play users.

* The importance of maintaining customer loyalty over quick profits.

Choice quotes:

* Sina Azeri: “Solutions [to problem gaming] won't just present themselves. You need to create them and test them to see if they work.”

* Sina Azeri: “We aim to work with gambling operators. When they determine that a user is showing problematic gaming behaviors, the operator can then promote our product, a free-to-play social casino game.”

* Jon Bruford: “My beauty is on the inside.”

Thanks to Sina Azeri for being on the show!

Learn more about Sina at https://www.linkedin.com/in/sina-azeri/

Learn more about Transform Gaming: https://transformgaming.com/

This podcast is presented by EveryMatrix. If you’re looking for sports data feeds and a feed aggregator, look no further than OddsMatrix Sports Betting Software Solution!

This podcast is also presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s frickin’ awesome.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Betting on Trouble: When VIP Gamblers Go Too Far, with Katherine Sayre

Tue, 01 Oct 2024 14:23:00 +0100

You bet, we thank our sponsor, Optimove! We hit the ultimate payout with Optimove! With their CRM software, you’re not just tracking customers—you’re managing high-rollers and casual gamers with the finesse of a blackjack dealer. Now you can double down on personalized offers and never worry about going bust. Thank you Optimove for stacking the deck in our favor!

Also big thanks to our sponsor Clarion Gaming and ICE Barcelona 2025 for not only keeping the gaming world connected 365 days a year, but also for making sure Jon and Fintan can keep talking about it! You guys really are the master key to this chaotic, wonderful gaming universe, and without you, we'd all be lost in a sea of buttons, screens, and confusing strategies. Thank you Clarion Gaming for being the champions of connection, and we’ll see you in Barcelona for ICE 2025!

How do gambling companies balance VIP treatment with responsible gaming practices? Also, what role do gambling companies play in exacerbating addiction among high-rollers?

In this episode (The Gambling Files RTFM 182), reporter Katherine Sayre of The Wall Street Journal returns to discuss her investigative reporting on gambling addiction within the high-roller VIP circles.

This episode in a nutshell:

* Katherine’s investigation into a psychiatrist's gambling addiction and the VIP treatment she received (link to the article below).

* VIP programs: When perks and bonuses cross the line.

* Differences in regulatory approaches between the U.S. and the UK/Europe.

* The role of state regulators in curbing gambling addiction.

* High-roller bettors and their influence on operator revenues.

* The fine line between entertainment and exploitation in gambling marketing.

* The growing scrutiny around sweepstakes casinos in the U.S.

* The rise of unregulated sweepstakes in the online casino space.

Choice quotes:

* Fintan Costello: “The VIP team play a very, very important part of every operator.”

* Katherine Sayre: “Back in 2019, PointsBet reported internally that a half a percent of their sports betting customer base generated 70% of its revenue. So that stuck out to me as proof of how important high rollers are [to digital gambling platforms].”

* Katherine Sayre: “The gambling industry has always promised to do something about this [problem gambling]. It's [now] time to see how they are actually going to handle this.”

* Jon Bruford: “If gambling businesses say that they take responsible gambling seriously, and then don't, there's going to be repercussions—especially when it's part of their licensing.”

* Jon Bruford: “VIP high rollers and problem gamblers do share some commonalities in how they play.

But they also share them with money launderers, and that doesn't mean that every problem gambler is a money launderer.”

Thanks to Katherine Sayre for being on the show!

Read Katherine Sayre’s The Wall Street Journal article, “A Psychiatrist Tried to Quit Gambling. Betting Apps Kept Her Hooked,” that was discussed in this episode: https://www.wsj.com/business/hospitality/gambling-addiction-sports-betting-apps-4463cde0

Connect with Katherine at LinkedIn: https://www.linkedin.com/in/katherinesayre

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Use AI to Level Up Your Affiliate Game with Roo Wright

Tue, 24 Sep 2024 04:00:00 +0100

Let’s take a spin and land on the perfect CRM marketing solution for iGaming—Optimove! Thanks to Optimove’s software, iGaming and Sports Betting operators can keep track of everything without rolling the dice. They make customer retention feel like hitting the jackpot every single day, and for that, we’re throwing confetti their way!

In this episode (The Gambling Files RTFM 181), Fintan interviews a seasoned affiliate marketer and entrepreneur to discuss his journey from building a successful bingo affiliate empire to founding BoostBox, a new AI-driven content creation tool for affiliates.

Today’s guest is Roo Wright. Roo’s love for all things tech and affiliate marketing shines through in his witty anecdotes and deep industry knowledge.

In a nutshell:

* Roo’s transition from affiliate marketing to building AI-driven tools.

* How BoostBox helps affiliates create optimized content faster.

* SEO’s future in an AI-driven world.

* How AI can assist affiliates with content, compliance, and conversions.

* The challenges smaller affiliates face in a competitive market.

* The balance between using AI tools and maintaining human oversight

Choice quotes:

* Roo Wright: “Use AI as a research tool and as the basis for your content. But never just copy it word for word.”

* Roo Wright: “We have generations of users who are familiar with Google and won’t change over to ChatGPT or other LLMs because—Why would they?”

* Fintan Costello: “If a new product is actually going to disrupt a core, existing product, then the new one doesn’t need to label itself as a disruptor.”

Thanks to Roo Wright for being on the show!

Connect with Roo: https://www.linkedin.com/in/roowright/

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s remarkable.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

The Evolution of Online Poker with Chris Straghalis

Tue, 17 Sep 2024 04:00:00 +0100

Have you ever needed a toaster that also walks your dog? Yeah, us neither (well, maybe Jon). But you know what you do need? Optimove’s awesome CRM marketing solution. Also, you definitely need to check out Clarion Gaming’s cool network and brands. They actually make useful stuff for gamers!

How has the integration of AI changed the landscape of online poker? What is the future of poker in a world where technology, regulation, and player behavior are constantly evolving?

In today’s episode (The Gambling Files RTFM 180), Fintan and Jon talk with poker legend Chris Straghalis about the evolution of poker, both online and live. They delve into the impact of technology, including AI and bots, on the game, while highlighting how poker's unique blend of skill and luck has contributed to its enduring appeal. Chris is the Director of Online Poker Experience at PokerStars.

In a nutshell:

* Online poker faces unique challenges due to regulations, player liquidity, and the rise of AI tools.

* Live poker is experiencing a resurgence, with record-breaking events happening worldwide.

* The global player pool in online poker has shrunk due to the segmentation of regulated markets.

* Bots and AI are a growing challenge in online poker, but platforms like PokerStars are working hard to maintain fair play.

* The future of poker lies in embracing new formats and incorporating more excitement, like quick outcomes and high-risk, high-reward opportunities.

* Modern poker players increasingly focus on their physical and mental health to maintain an edge in the game, with many adopting strict routines and coaching.

Choice quotes:

* Fintan Costello: “Chris Straghalis is the poker expert's poker expert.”

* Chris Straghalis: “When you're playing a hand of poker, you're telling a story. A poker hand is a beautiful motif for a story. It's got a beginning, a middle, and an end.”

* Chris Straghalis: “Poker is a beautiful game because it's a perfect mix of skill and luck.”

* Fintan Costello: “If you can’t spot the idiot at the poker table, it's probably you.”

* Jon Bruford: “No two games of poker are the same. No two hands of poker are the same.”

Thanks to Chris Straghalis for being on the show!

Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-straghalis-4587974/

Play poker games at PokerStars: https://www.pokerstars.com/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Redefining Compliance: Isabelle Zanzer on Balancing Ethics and Profit in Gambling: The Gambling Files RTFM 179

Tue, 10 Sep 2024 04:00:00 +0100

If we were forced to choose between Optimove and Clarion Gaming, we’d be screwed—because we can’t live without Optimove’s awesome CRM marketing solution or without Clarion Gaming’s cool network and brands. Hey sponsors, we see you, and we thank you.

Today’s guest is Isabelle Zanzer, a Regulatory Compliance Specialist and Sustainability Integrator with CompliancePlay, a regulatory consultancy firm for the iGaming industry.

Isabelle discusses her unique approach to compliance, focusing on solutions rather than simply saying no, and how her team works to help businesses thrive while meeting regulatory requirements.

In a nutshell:

* Jon and Fintan yabber on about Jon’s new persona, the so-called “seagull effect” (which relates to a boss coming in, making a lot of noise, sh!tting over everything, and leaving), and whether they should get Cobra Kai tattoos. .

* Isabelle shares her insights on "health washing," where companies pretend to act responsibly without addressing the core issues. She highlighted her research into this phenomenon within the gambling industry, discussing how gambling companies might be masking issues under the guise of responsible gambling.

* Isabelle shares insights from her ongoing PhD research on problem gambling in Ukraine during times of conflict, highlighting the impact of war on gambling behavior.

* Can self-regulation work effectively in the gambling industry? Isabelle argues for a balanced approach that includes open dialogue between operators and regulators.

* There’s a need for companies to adopt proactive measures to stay ahead of regulatory changes and maintain good standing within the industry.

Choice quotes:

* Fintan Costello on proactive compliance in the iGaming industry:“You travel to where the puck is going, not to where it is. You need to be scanning the regulatory landscape, looking ahead to what’s coming next.”

* Isabelle Zanzer: “In times of war, every recognized comorbidity for gambling is increased massively. There's so much stress and uncertainty; it’s like a super magnifier for gambling problems.”

* Isabelle Zanzer on working in compliance: “I always tell clients, I’m not your mom, I’m not your wife. I’m not going to be like, ‘you have to do this, you have to do that.’ [But we are] here to help you.”

* Jon Bruford on self-regulation in the iGaming industry: “No industry is going to unilaterally agree to make changes across the board that it doesn't have to.”

Thanks to Isabelle Zanzer for being on the show!

Connect with Isabelle: https://www.linkedin.com/in/isabelle-zanzer/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Is AI Coming For Your Gambling Industry Job?: The Gambling Files RTFM 178

Tue, 03 Sep 2024 04:00:00 +0100

Fintan and Jon were this close to broadcasting from a cardboard box when Optimove and Clarion Gaming burst in with their sponsorships, amazing CRM marketing solution (Optimove), and awesome multi-platform network of live and digital brands (Clarion Gaming). They’re the real MVPs—Most Valuable Podcasters!

How is artificial intelligence currently being used in gambling? Also, in the future, what do we have to look forward to (and to fear)?

Your hosts spoke with two AI/gambling experts to get some answers. Joining us for this episode is Mark Flores Martin (CEO of XGENIA) and Adam Davis (CRO of XGENIA). Oh, and XGENIA develops AI-powered tools to create and deploy AI-generated online slot games and personalized gaming experiences for the iGaming industry.

In a nutshell:

* Currently in gambling, AI is used for entertainment-side story-building and video creation, and for taking over certain boring tasks like slot mathematics.

* The guests and hosts talk about using AI ethically in the gambling industry.

* AI will potentially revolutionize the gambling industry by enabling faster, more efficient game development and distribution.

* What will be some of the practical implications of AI, including its role in entertainment and compliance?

* Jon once again successfully and seamlessly sneaks the word “cromulent” into the conversation.

Choice quotes:

* Mark Flores Martin: “One of my favorite sayings about Ai is: the moment we invent an AI that is smarter than us, it’ll be the last thing we invent.”

* Mark Flores Martin: “One of the current key issues for AI is that when people aren’t educated in prompt writing and how to write effective prompts.”

* Fintan Costello: “Technology should work for me, not the other way around—that’s my view on all technology.”

* Jon Bruford: “If I'm walking up a big hill, I break it down into groups of four steps. I pull my hat low so that I can see four steps in front of me. Before I know it, I’m in the rhythm.”

* Jon’s ex-girlfriend: “Life's a cow. Then you realize you have a milk allergy.”

Thanks to Mark and Adam for being on the show!

Visit XGENIA: https://www.xgenia.ai/

Mark Flores Martin, CEO of XGENIA: https://www.linkedin.com/in/markfm/

Adam Davis, CRO of XGENIA: https://www.linkedin.com/in/adamodavis/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

What Impacts will Thailand’s Legalized Casinos Have?: The Gambling Files RTFM 177 with Rosalind Wade

Tue, 27 Aug 2024 04:00:00 +0100

Just when Jon and Fintan thought they had run out of brilliant yet awkward banter, Optimove and Clarion Gaming swooped in and saved the day! Faster than a speeding bullet, more reliable than a Wi-Fi connection, they’re the hero sponsors we all need!

Rosalind Wade is today’s guest. Roz is the CEO of Winna Media, which creates small, intimate, bespoke events that promote relationship building and networking (as compared to ginormous expos that often fail at actually building meaningful relationships between people).

In a nutshell:

* After talking about dehydrating beef in air fryers, various humorous anecdotes about using knives and spoons in various contexts, and a Simpsons joke, Jon and Fintan get down to business by discussing two epic war films: "The Longest Day" (1962) and "A Bridge Too Far" (1977).

* When their guest comes on, Roz provides details on Thailand's decision to legalize casinos, the potential revenue it could bring to the tourism industry, and the goal of addressing the issue of illegal gambling.

* The upcoming Thai Entertainment Complex Summit, which is being held in December, in Bangkok, Thailand. You can register via: https://winnamedia.com/thai-entertainment-complex-summit/

* Roz discusses the Philippine Offshore Gaming Operators (POGO) situation in the Philippines, including the potential inquiry into the links between POGOs, drugs, and extrajudicial killings.

* The political and regulatory landscape in the Philippines, including the recent scandals and investigations.

* The potential for other Asian countries might follow similar regulatory changes, such as Cambodia's shutdown of gambling establishments.

Choice quotes:

* Rosalind Wade: “[Thailand] had a sort of lesson in international entertainment when Taylor Swift was recently in Singapore. And I think Thailand is now very determined to step up onto the global entertainment stage.” (Editor’s note: Singapore provided Taylor Swift a financial incentive to make the country the only stop in south-east Asia on her world tour.)

* Jon Bruford: “Malta is still a very popular tourist destination, but tourism tends to be a seasonal thing, whereas Malta has high gaming revenue all year round. And I'm pretty sure I know which one the Maltese government prefers.”

* Rosalind Wade: “The Philippines is very resilient. Also, in terms of revenue, PAGCOR is actually the second biggest provider to the government tax coffers.” (Editor’s note: PAGCOR stands for the Philippine Amusement and Gaming Corporation.)

Thanks to Rosalind Wade for being on the show!

Connect with Roz: https://www.linkedin.com/in/rosalind-wade-6376684/

Register for Roz’s Thai Entertainment Complex Summit in Bangkok: https://winnamedia.com/thai-entertainment-complex-summit/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Can Social Responsibility Thrive in Gambling? Malcolm Wilkinson Thinks So: The Gambling Files RTFM 176

Tue, 20 Aug 2024 04:00:00 +0100

Three cheers to the peeps at Optimove and Clarion Gaming for helping The Gambling Files Podcast share our wisdom directly into your earbuds or onto your screens.

Today’s guest is Malcolm Wilkinson, the founder of We The Bookie, a socially responsible bookmaker. You might ask: How responsible are they? Well, at the end of each month, We The Bookie returns 50% of all gross revenue back to customers.

In a nutshell:

* Jon learns that he’s got an avoidant attachment type of personality (whatever that is).

* How Clayton Christensen’s book, The Innovator's Dilemma, relates to the gambling industry and today’s guest’s business, We The Bookie.

* Launching We The Bookie in Ireland, with the intention of launching in a country that has an established betting market, including Paddy Power, the Irish gambling behemoth.

* Malcolm explains how incumbent bookmakers may struggle to switch to a new model due to their cost structure and affiliate agreements.

* The challenges of raising funds for a startup in the gaming industry.

Choice quotes:

* Malcolm Wilkinson: “At the end of each month, We The Bookie gives half of the accumulated gross gaming revenue (GGR) back to our losing customers in direct proportion to their loss that month.”

* Malcolm Wilkinson: “There's nothing really to stop a new company coming in and doing what We The Booking is doing. But incumbents would have a really hard time switching into this model because they weren't designed that way.”

* Fintan Costello: “With punters, there's a point where odds aren't the most important thing. Convenience, service, and things like that can actually be way more important.”

* Jon Bruford: “I'm generally optimistic. Otherwise, why would I get out of bed? But I do set the bar quite low.”

* Fintan said to Jon, “I wouldn't call you emotionally distant or unavailable.” And Jon replied, “I don't care.”

Thanks to Malcolm Wilkinson for being on the show!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Optimove Insights Post-UEFA Euro 2024: The Gambling Files RTFM 175

Tue, 13 Aug 2024 04:00:00 +0100

Behind the scenes with gambling, what happened with the 2024 UEFA European Football Championship and England’s loss to Spain?

One of our wonderful sponsors—Optimove—provided us with this episode’s guest. But that doesn’t mean that we’re any less grateful to Clarion Gaming for also helping us bring you The Gambling Files Podcast.

Optimove’s Jonathan Collins joins Fintan in the Gambling Files studio today. Our guest is a Strategic Services Team Leader at Optimove, a leading customer relationship management (CRM) and marketing automation platform that we unabashedly recommend to everyone, but especially you.

(Co-host Jon Bruford missed this episode, but he’ll be back, don’t worry!)

This episode in a nutshell:

* Yes, England’s heart is broken. Yes, Gareth Southgate, England’s manager, has stepped down. But what happened behind the scenes at Euro 2024 with gambling?

* Query trends for big football tournaments are generally predictable

* Sports betting trends during the tournament, including deposits and bet amounts, and how the Italians generally don't like to bet on non-Italian teams at tournaments.

* The popularity of weird Olympic sports like kayaking and canoeing.

* NFL betting trends.

* HBO's Hard Knocks series and Netflix's Receiver documentary, and how they link with the NFL's popularity in America.

* How there is no clear second sport in America, with multiple sports having significant betting activity, including baseball, basketball, and soccer.

* There is some movement in women's basketball betting, driven by personalities like Caitlin Clark.

* The shift towards mobile-first betting platforms.

Choice quotes by our guest:

* “We just saw a huge upswell of interest on the final [of Euro 2024]. For example, in Italy, there were 20% more betters on the final than any other day.”

* “Excluding England, we saw a decrease in terms of the average deposit amount and the number of depositors through the [2023 Euro] tournament after group stage games.”

Choice quotes by Fintan:

* “Bookies who aren’t official sponsors of the Olympics aren’t allowed to say the word ‘Olympics’ [in marketing and advertisements]. They’ve got to talk about, for instance, sport in Paris. So it’s tricky from a marketing perspective.”

* “I always like to call the start of the NFL season, the start of gambling season. Everyone’s fired up. They're salivating. The numbers go up. Everything just gets more gambling—I just invented that word.”

* “I was joking with a friend that I'm going to be watching the Olympics, sitting on my sofa, eating chocolate, and critiquing somebody's gymnastics routine.”

Thanks to Jon Collins for being on the show!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Understanding Problem Gambling Statistics with Melanie Ellis: The Gambling Files RTFM 174

Tue, 06 Aug 2024 04:00:00 +0100

Have you clicked on our sponsors yet? Don’t do it. Optimove is here, and Clarion Gaming is here. Whatever you do, don’t click on ’em, thanks. (Please let us know if our reverse psychology worked on you ... or didn’t!)

The UK’s Gambling Commission recently released some statistics on the prevalence of problem and at-risk gambling. What do these stats mean? And how are these stats different from the results of previous studies?

Returning to the show to discuss these messy numbers is Melanie Ellis, numbers whiz and gambling regulatory lawyer for Northridge Law.

In a nutshell:

* Melanie shares insights on UK gambling industry's "sh!tty mess" of statistics and implications for casino operators.

* The Gambling Commission has switched from a phone survey to an online survey to measure problem gambling rates, with the new methodology yielding a rate of 2.5%.

* The Commission has cautioned against comparing the new rate with previous figures, citing risks of inaccuracy.

* The Gambling Commission's survey methodology is flawed and not representative of the gambling industry.

* Melanie expresses caution about new survey results, suggesting they may not accurately represent problem gambling rates.

* Problem gambling is a significant issue and needs actionable insights rather than perfect surveys.

* Will policymakers take action based on these survey results?

* The gambling industry and the tobacco industry both cause harm and should both be restricted.

Choice quotes:

* “I think the NHS survey gives us a more representative result [on problem gamblers in the UK]. Whereas the Gambling Commission's survey has some self-selection bias, which is an issue.” — Melanie Ellis.

* “I think that policymakers will take the [Gambling Commission's] survey results with a grain of salt.” — Melanie Ellis.

* “The UK Gambling Commission is damned if they do and damned if they don’t. Whenever they release a survey, people always complain that they got it wrong and that it’s flawed.” — Fintan Costello.

* “One of the issues that both the UK Government and the Gambling Commission have had is that, because of bureaucracy, it takes so long for things to happen [to address problem gambling].” — Jon Bruford.

* “[The facial recognition tech on my phone] doesn't recognize me if I'm smiling. That tells you about my life, doesn't it?” — Jon Bruford

Thanks to Melanie Ellis for being on the show!

Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-ellis/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

The podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Chapters in this episode:

8:45 UK casino industry, slot machines, and the upcoming ICE Barcelona 2015 event.

15:17 Gambling industry statistics and technology.

22:40 Gambling statistics and methodology changes.

32:07 Gambling survey potential biases.

36:47 Problem gambling rates.

41:24 Gambling harm.

53:10 Gambling industry's short-term focus.

58:36 Gambling industry regulation.

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Earning revenue from markets you don’t even operate in, with Björn Nilsson: The Gambling Files RTFM 173

Tue, 30 Jul 2024 04:00:00 +0100

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.

In this episode, Jon, Fintan, and their guest Björn Nilsson explore options for companies that have no operations or legal footprint in particular regions of the world, yet can still earn revenue related to traffic exchanges between brands in different markets.

With over 20 years in the online gaming industry, Björn is the CEO of FTDx, a platform that converts visits from regions outside your business scope into revenue.

In a nutshell:

* Björn’s background and involvement in currency trading and gambling ventures, including smaller casinos and poker sites.

* The challenges of normalizing data and using AI tools.

* Björn's work at Triggy, a hub for development for the interactive betting industry.

* What is Grace Jones' song "Pull Up to the Bumper" actually about?!

* Björn's difficulty in getting clients onboarded to FTDx, a company that wants to help businesses earn revenue from regions of the world that are outside their normal operations.

* Watching “Cobra Kai”!

* FTDx’s technology and solutions that address unutilized traffic from non-legal jurisdictions.

* Potential benefits of sending traffic to competitors and learning from their data.

* The practical aspect of traffic exchange and revenue generation.

Choice banter #1 between your hosts: Jon started saying, “There was a documentary on Fox where a simple, working-class family in America got their hands on an autodialer. Somebody—” At that point Fintan interrupted and said, “That was an episode of The Simpsons.”

Choice banter #2 between your hosts: “All songs are about sex,” Fintan said. “No, some songs are about sex and money,” Jon said.

Choice quotes by our guest:

* “If you send traffic to 4 or 5 different brands [that aren't in your market], and one of them converts much better than the others, then you can dig down into why it converts much better.” — Björn Nilsson.

* “We've done a proof of concept [of FTDx] in Finland and Brazil, and we converted about 2% of all the visitors. That was much higher than expected. I expected it to be sub 1% or around 1%.” — Björn Nilsson.

Thanks to Björn Nilsson for being on the show!

Unlocking new revenue streams with FTDx: https://www.ftdx.io/

Connect with Björn on LinkedIn: https://www.linkedin.com/in/bj%C3%B6rn-nilsson-2a98789/

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172

Tue, 23 Jul 2024 04:00:00 +0100

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.

In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we’ve also got two guests on today’s show—Paul Sculpher and Harry Lang.

Paul is a consultant who works on existing and proposed casino projects all around the world.

Harry is a marketing guru who transforms digital B2C, D2C, and B2B brands.

In a nutshell:

* Discussion on layoffs in the gambling industry's marketing sector and their revenue impact.

* Challenges of short CMO tenures and job changes, with advice for job interviews.

* The rise of so-called fractional CMOs and consultancy roles.

* Discussion on ageism in marketing and the need for older professionals to stay updated.

* Lessons for the gambling industry in influencer marketing and in-app advertising.

* Miss Shilling's orifice

* Paul's roles at Gaming Recruitment Solutions (GRS)

* Harry's positive approach to unemployment.

Choice quotes:

“In offline gaming, there's something yet to be achieved, from the influencer side of things. Somewhere, there's a way of making it work, but no one's found it yet.” — Paul Sculpher.

“With sports betting apps and casino apps, there's a huge opportunity for advertising within those kinds of apps.” — Harry Lang.

“For a marketing leader, you're never the expert. Your team are the experts. You know the benefits, opportunities, costs, and KPIs. But the people [on your team who] execute it are the subject-matter experts.” — Harry Lang.

“I read David Ogilvy’s book [Ogilvy On Advertising], and he was doing A/B testing with print catalogs. And I'm like, there's nothing new here. I can just do it faster.” — Fintan Costello.

Thanks to our guests for being on our show!

Paul Sculpher on LinkedIn: https://www.linkedin.com/in/paul-sculpher-4054436/

Paul’s website: https://www.paulsculpher.com/

Gaming Recruitment Solutions (GRS; where Paul works): https://www.grs-recruit.com/

Harry Lang on LinkedIn: https://www.linkedin.com/in/mrharrylang/

Harry’s website: https://www.marketingbook.co.uk/

Get Harry Lang’s book, Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career planning and professional understanding.

Amazon UK: https://amzn.to/4cD3q52

Amazon US: https://amzn.to/3S6yDoU

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

Christina Cook’s mission: Help Women with Gambling Addiction: The Gambling Files RTFM 171

Tue, 16 Jul 2024 04:00:00 +0100

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.

This episode opens with tales of accidentally sending very personal messages to colleagues. Oops.

That silliness out of the way, Jon and Fintan get into the heart of the episode—a chat with Christina Cook, a compulsive gambling addict who is living in recovery and is three years gambling-free.

In a nutshell:

* Christina shares her personal story of being a gambling addict in recovery, starting with occasional visits to a nearby casino, which later became a coping mechanism during a mentally and verbally abusive relationship.

* She criticizes the gambling industry's response to the harm caused by creating a Responsible Gambling Council and discusses the Gambling Recovery Investment Treatment Act (aka the GRIT Act).

* Christina started the Broke Girls Society podcast to share her story, which received positive feedback from women worldwide.

* There’s a stigma surrounding gambling addiction for women that still needs to be addressed.

* There’s a need for more resources for addressing gambling harm.

Choice quotes:

“Gambling became a coping mechanism for me.” — Christina Cook.

“I decided I'm going to have to fight for myself.” — Christina Cook.

“Domestic abuse is one of the primary drivers for women developing gambling issues, which makes perfect sense [when you think about it], but people don't necessarily join those dots.” — Jon Bruford.

“How did something [gambling] that was supposed to be fun and entertaining become so harmful? For me, the addiction was a symptom of my internal issues.” — Christina Cook.

“Gambling addiction is a comorbidity. It's a symptom of another ill.” — Jon Bruford.

“Gambling needs more safety rails.” — Fintan Costello.

Thanks to Christina Cook for being on the show!

Listen to Christina’s podcast, The Broke Girl Society: https://thebrokegirlsociety.com/

Watch Christina’s show on YouTube, The Bet Free Life with Brian and Christina: https://www.youtube.com/@thebetfreelife/

This podcast is presented by Optimove, the gaming industry's CRM of choice. Don’t believe us? It’s used by a whopping 56% of the EGR Power50 to personalize player experiences. Visit Optimove for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

We dangle the news carrot before your donkey! The Gambling Files RTFM 170

Thu, 11 Jul 2024 14:57:00 +0100

We bring The Gambling Files Podcast to you thanks to our tremendous sponsors Optimove and Clarion Gaming.

As we gear up for the complete sexification of the podcast (next week!), we thought we would do a news roundup episode because there was quite a lot of interesting news going on. Unsurprisingly, Fintan and Jon disagree about it. Oh well.

Anyway, discussion in the episode includes Jon’s birthday cake, a national ad framework for sports betting advertising in Canada, a pub closing in Vegas, The Mirage closure, jackpot mechanics, whether properties closing should affect room rates, and the business acumen of Tony Hawk and Michael Jordan. Oh, and the importance of investing in new content in the gambling industry.

In a nutshell:

Cake – exciting!
They discuss the potential nationalization of sports betting advertising in Canada and the opposing views on the matter.
The closure of a British pub in Vegas with cultural significance is mentioned, along with the story of how Brandon Flowers of The Killers wrote 'Mr. Brightside' after witnessing infidelity at the pub.
The hosts mention their podcast sponsors and joke about potential sponsorship opportunities for themselves.
The Mirage resort in Las Vegas is closing, leading to speculation about the impact on room rates in the city.
The mechanics of hitting jackpots in casinos depend on the type of jackpot and can vary.
The appointment of a new gambling minister in the UK and the response of the betting and gaming council.
The SBC Summit in Lisbon is investing in content by inviting Tony Hawk as a keynote speaker.

Double episode – Naomi Barton talks iGB Live! and Sarah Ramanauskas has the tools to fix RG - and much more! The Gambling Files RTFM 169

Tue, 02 Jul 2024 15:29:00 +0100

We bring The Gambling Files Podcast to you thanks to our kind, generous and loving sponsors Optimove and Clarion Gaming.

We kick off with Jon and Fintan joined by Naomi Barton, portfolio director at Clarion Gaming. They discuss the upcoming iGB Live! event in Amsterdam and the plans for the event in London in 2025. They also talk about the importance of face-to-face networking in the iGaming industry and the various activities and parties that will be taking place at the event. The conversation also touches on running as a way to balance a busy life and the anticipation of Jon's upcoming school reunion. IGB Live is the biggest event in the iGaming industry and is expected to be even bigger this year with a 30-40% increase in pre-registrations. The event will feature new areas such as the Launch Pad for tech startups and the Sustainable Gambling Zone to support operators earlier in the player journey [0:00 – 27:53].

"Regulate the product, not the player."

Then we’re joined by the eminent Sarah Ramanauskas, of the Game Safety Institute, who has had even more brilliant ideas about how we can change our approach as operators and suppliers to ingrain a more effective and relatively invisible level of RG and player protection. The conversation revolves around the idea of incorporating safety features into gambling games to promote responsible gambling. We discuss the concept of providing players with more information and warnings within the game itself, rather than relying on external responsible gambling measures. They suggest incorporating features like health bars, bet limits, and prompts to help players make better decisions. The conversation also touches on the challenges of implementing these features in the gambling industry and the need for long-term thinking and player-centric design. The conversation covers various topics including the appeal of jackpots in slot games, the need for clearer explanations of jackpot odds, the role of regulators in product safety, the potential of psychedelic substances for mental health treatment, and the value of a broad education.

In a nutshell:

Incorporating safety features into gambling games can promote responsible gambling.
Providing players with more information and warnings within the game itself can help them make better decisions.
Features like health bars, bet limits, and prompts can be incorporated into games to enhance player safety.
The gambling industry should prioritize long-term thinking and player-centric design.
Implementing these features may face challenges due to short-term financial considerations and the need for industry-wide adoption. Clear explanations of jackpot odds can help slot players make more informed decisions.
Regulators should focus on regulating the product rather than the player.
Psychedelic substances like mushrooms and ketamine show promise in treating mental health issues.
A broad education that includes the humanities can provide valuable skills for any career.

Choice quotes:

"Why don't we try something different? Like actually put stuff in the product to make the product safer – rather than saying put your seatbelt on, why don't we just build airbags?"

"Incorporating more things into the actual play model makes far more sense than just doing your regulatory stipulation, meeting your license requirements and putting the onus on the player."

"Regulate the product, not the player."

Euro 24 STATS SPECIAL with Optimove – The Gambling Files RTFM 168

Fri, 28 Jun 2024 13:36:00 +0100

We bring The Gambling Files Podcast to you with the benevolence of our virile sponsors Optimove and Clarion Gaming.

No intro this episode, so no need to press that 'skip' button! We dive straight into the action with this special episode.

We have joined forces with one of our beautiful sponsors Optimove to talk stats, the Euros, and what operators can do during this crazy summer of sport. And we’re not even doing it because they’re sponsors, but because IT’S INTERESTING. I know, right!

Jon Collins, Optimove’s strategic services team leader, discusses the betting patterns and trends during the Euro 2024 tournament. We talk about the rise of underdog teams like Austria and the potential marketing opportunities around them, the betting behaviour of fans supporting national teams and the strategies operators can use to maximize engagement and revenue. The conversation touches on topics such as player numbers, gamification, retention, and the unpredictability of the tournament.

In a nutshell:

Underdog teams like Austria can create marketing opportunities and attract bettors
Fans tend to bet more on their national teams during major tournaments
Gamification and promotions can help retain and engage bettors
Operators should focus on mobile and live betting offerings
The start of the domestic football season can be a challenge for retention

Choice quotes:

"Austria has scored more goals than England and France combined."
"Austria is playing some of the best football at the tournament."
"40% of bets were made before the tournament, the rest were live in-match."

Casino Game Development talks developing casino games and much more! The Gambling Files RTFM 167

Thu, 27 Jun 2024 10:41:00 +0100

As ever we begin by thanking our benevolent sponsors, who are not only more handsome than their competitors, they also spend more time with elderly relatives, and petting animals. We are talking about the legendary Optimove and Clarion Gaming, and their loveliness and fluffiness is what makes podcasts like ours possible. Oh, and of course iGB Live! is right on the doorstep. Get on it!

This episode, we have Fintan and Jon talking a bit before the guests arrive [0:00 – 24:27], then they’re joined by the excellent Angel Espino and Colin Feindt from Casino Gaming Development (CGD). The chaps discuss the process of developing new table games for the casino industry, the importance of clear communication and quick training on new games for both players and dealers. They also talk about the role of mathematics in game development and the need for games to hit certain key performance indicators (KPIs) to be successful in casinos. The conversation touches on the challenges of monetizing new game ideas and the potential for adjusting pay tables based on different market conditions. They also mention their success in winning the Best Game of the Year award at the Table Game Protection event. Casino Gaming Development has created a new game called Three Shot Poker, which combines elements of different games to create a unique and exciting experience. The game involves players trying to make three independent three-card poker hands using their two hole cards and three community cards. The game has been well-received and is currently being trialed in several properties, including the Flamingo and Harrah’s properties in Las Vegas. The company is also planning to launch the game online, as well as explore opportunities in the Asian and cruise ship markets. The game's simplicity, high hit frequency, and potential for longer player engagement make it a promising addition to the casino industry [24:28 – 1:34:58].

In the shell of a nut:

Clear communication and quick training are crucial for the success of new table games in casinos.
Mathematics plays a significant role in game development, and games must hit certain KPIs to be successful.
Adjusting pay tables based on market conditions can be beneficial, but frequent changes can lead to confusion and mistakes.
Developers should build relationships with dealers and involve them in the game development process.
Winning awards and receiving positive feedback from industry professionals can boost the reputation and success of a game.

Choice quotes:

"Dealers are the deal breakers when it comes to a game."

"If a dealer can't communicate how to play a game in about 30 seconds or less, they're on to the next."

"The math has to dictate everything because we could have a great idea, but if the math doesn't work, it's not a viable game."

"Our first game we just signed with Oddsworks and we're about to launch; we're in the final phases of launching Three Shot Poker, we think this is our strongest game so far."

Jason Ziernicki and Kyle Scott, Herd Capital, talk Google and affiliates, and much more: The Gambling Files RTFM 166

Tue, 18 Jun 2024 15:17:00 +0100

Special thanks as always to the two Euro 2024 finalists, Optimove and Clarion Gaming. It’s fair to say that no matter what the outcome, football is the only true winner today.

We kick off with Fintan and Jon doing that thing they do [0:00 – 10:48], then we’re joined by two guests: Herd Capital’s Jason Ziernicki and Kyle Scott, to talk turkey. Well, affiliates. And other stuff.

The conversation covers the recent changes in Google's newspaper partnerships and the impact on media publishers and affiliates in the gambling industry, the impact of Google and SEO on affiliates and gambling operators, the challenges faced by traditional newspapers and the rise of sports blogs. The conversation also delves into the future of search and the potential fragmentation of Google's dominance.

We get into the role of influencers in the gambling industry, highlighting the value they bring in driving top-of-funnel awareness and building brand loyalty. The conversation concludes with advice for college students starting an affiliate business, emphasizing the importance of building an audience on platforms like TikTok and Instagram and leveraging first-party data through newsletters and messaging platforms. The conversation explores the evolution of platforms and the role of influencers in capturing niche audiences. It discusses how platforms like TikTok and Facebook have expanded beyond their initial target demographics and how influencers can leverage algorithms to reach specific niche markets. The conversation also touches on the potential of Twitter as a platform for live content and affiliate marketing.

Our esteemed guests share their experiences with investments and their plans for Herd Capital, a business focused on sports media, sports gambling, and affiliate marketing.

In a nutshell:

Jason and Kyle share their backgrounds in the gambling industry and their experiences as partners of Herd Capital.
The conversation highlights the need for media companies to adapt and invest in their own content creation to maintain visibility in search results. Google's dominance in search and SEO has a significant impact on affiliates and gambling operators.
Sports blogs and influencers play a crucial role in driving top-of-funnel awareness and building brand loyalty in the gambling industry.
The future of search is uncertain, and there is a potential for the fragmentation of Google's dominance.
College students starting an affiliate business should focus on building an audience on platforms like TikTok and Instagram and leverage first-party data through newsletters and messaging platforms.
Twitter has the potential to become a platform for live content and affiliate marketing.
The top of the funnel for casinos is more fragmented compared to sports, making it challenging to capture and retain audiences.
The importance of having opinions and being brave enough to express them, even if they are occasionally wrong.

Optimove's Pini Yakuel talks 'the positionless marketer': The Gambling Files RTFM 165

Wed, 12 Jun 2024 16:19:00 +0100

Special thanks as always to our two top of the league sponsors, Optimove and Clarion Gaming. Both utter legends and, funnily enough – total coincidence, too – Optimove’s CEO and founder is on this episode!

First up there is a short intro, in which both Jon and Fintan completely lose it because of some inappropriate comments [0:00 – 6:05]. And they’re comments for which Fintan certainly apologises.

Then we meet Pini Yakuel, of Optimove CEO fame. Our conversation covers a wide range of topics, including the OptiMove Connect event, the concept of the positionless marketer, the impact of AI and no-code solutions, and the evolution of skills in sports and marketing. The discussion also delves into the benefits of a positionless approach and the challenges faced by traditional marketing departments, the democratization of decision-making, the art of boxing, and hunger for success. We also discuss the challenges of maintaining hunger and motivation after achieving success. I say ‘we’, but Jon can clearly not contribute to that discussion [6:06 – 1:06:26].

In a nutshell:

The concept of the positionless marketer is a key focus, emphasizing the impact of AI and no-code solutions on marketing roles and processes.
The conversation explores the evolution of skills in sports and marketing, highlighting the benefits of a positionless approach and the challenges faced by traditional marketing departments.
The conversation provides insights into the changing landscape of marketing, the role of technology, and the potential for greater efficiency and innovation in marketing processes. The impact of self-service capabilities on democratization and decision-making
The challenges of maintaining hunger and motivation after achieving success
The impact of democratization on growth and scale in organizations

Choice quotes:

"The game of basketball has become positionless, emphasizing versatility of play and velocity, which wasn't the case in the past."

"The future of marketing is positionless, steering towards greater efficiency and innovation, leveraging AI and no-code solutions."

"Good communication solves most problems."

"I'm still waiting for mine."

Gaming In Holland LIVE conference special! The Gambling Files RTFM 164

Mon, 10 Jun 2024 15:31:00 +0100

Fintan and Jon take to the stage in Amsterdam to interview Frank Kastelijns of Circus.nl, an online and land-based operator, to discuss the doom and gloom surrounding the country's industry following several knee-jerk decisions from those in power. Frank doesn't hold back… And this is our first-ever live performance with the podcast, so it was interesting.

Feedback always appreciated. Enjoy the episode.

Washington Post's Gus Garcia-Roberts talks sports betting scandals and more: The Gambling Files RTFM 163

Tue, 04 Jun 2024 11:41:00 +0100

"We're making licenses and regulations worthless."

So says Washington Post journalist Gus Garcia-Roberts. And you know what, he may have a point.

In conversation with Jon, Gus delves into the scandal involving baseball player Shohei Otani, his interpreter, and a bookie named Matt Boyer. The conversation explores the role of casinos in money laundering and the lack of regulation and enforcement in the gambling industry. They also touch on the cultural impact of sports betting and the interconnectedness of the legal and illegal gambling sectors. The conversation explores the changing landscape of sports fandom and the impact of sports betting. It discusses the broadening desire for content related to sports betting and the integration of gambling into sports culture. The conversation also touches on the challenges of regulating sports betting and the need for education and responsible gambling practices. The power dynamics between sports leagues, casinos, and tribes are examined, highlighting the influence of money and the complexities of the industry.

In a nutshell:

The journalism industry has undergone significant changes, with many news organizations struggling and smaller newspapers dying off.
Casinos have a responsibility to monitor their customers and prevent money laundering, but there are concerns about their complicity in illegal activities.
The rise of sports betting has led to cultural changes and increased interest in sports among the general public.
There is a need for stronger regulation and enforcement in the gambling industry to prevent illegal activities and protect consumers.
The legal and illegal gambling sectors are interconnected, raising questions about the integrity of the industry as a whole. The rise of sports betting has broadened the desire for sports-related content.
Sports fandom has changed, with fans now engaging in betting and considering odds.
The integration of gambling into sports culture raises integrity and addiction concerns.
Regulating sports betting requires educating players and establishing responsible gambling practices.
Power dynamics between sports leagues, casinos, and tribes impact the industry.
The conversation concludes with a lighthearted discussion about personal appearances.

Choice quotes:

"How complicit were the casinos in money laundering?"

"We've all become little bookies."

"The mistake that they made was going in swinging their dicks."

"The tribes gave those tribes a common enemy."

Blask: one-stop B2B gambling industry analytics – The Gambling Files RTFM 162

Wed, 29 May 2024 15:18:00 +0100

We don’t know which is Cagney and which is Lacey, but we know that in the hands of top crime-fighting duo Optimove and Clarion Gaming, the city of Gaming is in the safest possible hands. Oh, and they are our eminent sponsors, and we love them bigly. Note: neither entity fights crime. One has industry-leading CRM software, the other organises industry-leading gambling events. But we believe they could fight crime, if they chose to.

Apologies for the delay in a new episode, all Jon’s fault. He’s old, so he is breaking earlier than Fintan.

We are joined by the magnificently-named Max Tesla, CEO and co-founder of Blask.com, a new B2B gaming analytics platform. Blask provides a one-stop shop for operators looking to launch brands in new countries by offering insights into the total available market, competitive landscape, and trends driving the market. The platform uses the BLASK index, which measures the share of search for individual brands within a country, to track user interest and online visibility. Blask also utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry. Max says the platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends. It also offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events.

Useful info links from Blask so you can check it out:

https://blask.com/blog/

https://blask.com/faq/blask-index/

https://blask.com/blog/share-of-search-a-new-metric-for-understanding-market-volume/

In a nutshell:

Blask is a B2B gaming analytics platform that provides insights into the total available market, competitive landscape, and trends driving the market for operators looking to launch their brands in new countries.
The BLASK index measures the share of search for individual brands within a country, reflecting online visibility and customer interest.
Blask utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry.
The platform collects data from multiple sources, including Google APIs, to provide accurate and up-to-date information for decision-making.
Blask's goal is to scale up to tracking 50 countries by midsummer and 100 countries by the end of the year, with plans to expand to the US market in the future.
The platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends.
Blask offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events.

Ken Robertson's Marketing Masterclass: How Paddy Power won everything, RTFM 161

Tue, 14 May 2024 08:00:00 +0100

We don’t know which is Starsky and which is Hutch, to be honest, but our glorious sponsors Optimove and Clarion Gaming are the crime-fighting duo we would all like to be when we grow up.

After a brief introduction with Jon and Fintan [0:00 – 9:44], they’re joined by a genuine superstar guest: former PaddyPower Head of Mischief Ken Robertson (now founder and CEO of The Tenth Man), who regales the pair with tales of derring-do and madness from a time of huge creativity and (relative) freedom in gambling marketing. This is genuinely one of our favourite episodes ever, give it a listen and see if you disagree.

We discuss the creative and innovative marketing strategies employed by Paddy Power, including controversial campaigns and memorable stunts, such as parachuting a jockey into a racecourse and the North Korean ‘basketball diplomacy’. They also touch on the importance of having a founder-mandated North Star and the ability to push boundaries while staying true to the brand's values. Ken discusses the power of generating controversy in marketing, his decision to leave Paddy Power and start his own thriving agency, The Tenth Man. Ken shares some of the successful marketing stunts he has worked on, including the promotion of the film 'Kneecap' at Sundance. He also mentions the expansion of The 10th Man to London and their plans for future growth. [9:45 – 1:13:34]

In a nutshell:

Paddy Power's marketing success was driven by a combination of creativity, risk-taking, and a willingness to challenge the status quo. Generating controversy can be a powerful marketing strategy, but it must be carefully executed to avoid negative backlash.
Paddy Power is known for its creative and innovative marketing strategies, often pushing boundaries and courting controversy.
Paddy Power's campaigns aimed to provoke and generate earned media coverage, keeping the brand top of mind.
Success was measured by the number of complaints received and the level of earned media coverage generated.
The company's campaigns often tackled social issues, such as homophobia in football, and aimed to make a positive impact.
The concept of the 10th man, or having a contrarian voice, can help avoid groupthink and lead to more innovative ideas.
Successful marketing stunts can generate significant publicity and attention for brands and projects.

Choice quotes:

"What I'm thinking is kind of, shove a horse out of an airplane with a parachute and we land the horse in the middle of Aintree."

"…it remains the most complained about ad in British advertising history, by a multiple of three. And that was due to its headline, Money Back If He Walks."

"…the ad was purely a vehicle to promote the fact that, you know, we were betting on a guilty or not guilty verdict."

David Danzis saves Atlantic City! The Gambling Files RTFM 160

Tue, 07 May 2024 16:53:00 +0100

The Dom Toretto and Brian O’Conner of this podcast are our glorious sponsors Optimove and Clarion Gaming. We won’t ruin your work by introducing The Rock (or even Jason Statham. Don’t get me started on Momoa) any time soon, we promise!

After a brief introduction [0:00 – 10:47], Fintan and Jon are joined by journalist David Danzis to talk about his specialism, Atlantic City. David recently wrote a column explaining what needs to be done to save AC in the face of NY casinos and more; you can read that here: https://www.playnj.com/news/fixing-atlantic-city-not-difficult-heres-how-to-do-it-today/80035/

David explains how an arcane old law can be utilised today to save the future of the city and its casinos, how a simple reallocation of police resources could have a profound impact, and much more. And you know what? It all makes sense [10:48 – 1:12:06].

Dr Sally Gainsbury talks RG, and what we're doing wrong, and more: The Gambling Files RTFM 159

Tue, 30 Apr 2024 16:06:00 +0100

The Luke Skywalker and Frodo Baggins of this podcast are our magnificent sponsors Optimove and Clarion Gaming. We love you in the way that some people love Star Wars and LOTR.

No Fintan!

This episode’s guest is Dr. Sally Gainsbury, Director at Gambling Treatment & Research Clinic and Professor of Psychology, University of Sydney. Dr Gainsbury discusses the importance of language in gambling research and the need for more responsible terminology. Sally and Jon also touch on the flaws of the peer review system in academia, and the unique gambling landscape in Australia. The conversation explores the need for a commercial approach to problem gambling and the importance of effective communication to prevent gambling harm. It discusses the metrics for success in addressing problem gambling and the role of marketing in shaping consumer behaviour. The conversation also touches on the challenges of understanding gambling costs, the impact of lottery advertising, and the need for transparency in gambling inducements. The role of regulators in addressing deceptive practices and the potential for gambling to be a gateway activity are also discussed.

Also worth noting: Sally does not disclose the identity of Australia’s greatest music act, but there is bonding over the genius of Bluey, and a bit of Strictly Ballroom. Oh, and Democracy Sausages get in the conversation. If you don’t know what they are, press play…

In a nutshell:

Language is important in shaping perceptions and behaviors related to gambling.
The peer review system in academia has its flaws and requires checks and balances.
Australia has a high rate of gambling participation, particularly in pokies (electronic gaming machines).
Advertising for online wagering has increased, targeting younger men.
There is a need for a shift in the responsibility of operators and players in promoting responsible gambling.
The gambling industry needs to adapt and change, as seen with previous bans on tobacco advertising. Problem gambling should be approached as a commercial problem, with metrics for success that focus on marketing effectiveness.
Effective communication is crucial in preventing gambling harm, including providing information on the costs of play and the chances of winning.
Transparency is needed in gambling inducements, such as bonusing, to ensure consumers are fully aware of the terms and conditions.
Regulators play a vital role in addressing deceptive practices and promoting responsible gambling.
While gambling can provide hope and entertainment, it is important for individuals to have a critical appraisal of their gambling behavior and make informed choices.

Choice quotes from the episode:

"Language is at the bottom of everything we do."

"The way we talk about something, even casually, has a strong impact on individual behaviour."

"Problem gambling terminology implies something inherent about the person that can't be changed."

"If you look at it as a commercial problem, then the metrics for success change completely. If you look at it as a marketing issue, because it's getting the right words to the right person at the right time in the right way. And that is marketing, pretty much."

RTFM 158: Fints and Jon talk NEWS!

Thu, 25 Apr 2024 12:28:00 +0100

The true heroes of our story are the magnificent sponsors Optimove and Clarion Gaming. We love you in a fraternal but very real and very lovely way.

In this episode, Jon and Fintan have a casual conversation about various topics, including books, unions, and the challenges faced by Atlantic City. These challenges include the potential impact of a New York City casino, which is a biggie. Oh, and Jon’s therapist has retired, so there is a decent chance the podcast might be his new therapist.

In a nutshell:

Atlantic City is facing challenges due to competition from neighboring states and the potential opening of a casino in New York.
The role of unions in the gaming industry is complex, with both positive and negative aspects.
Personalization and exclusivity in online gaming offerings can help differentiate operators in a crowded market.
The conversation highlights the importance of context and perspective in understanding and evaluating situations.

Choice quotes from the episode:

"Unions are essential, but they can be too influential and too powerful."

"What if Atlantic City casinos could stay smoking spaces? What if that's their niche?"

"We don't deserve dogs."

Brett Smiley of CasinoReports talks USA, USA, USA – The Gambling Files RTFM 157

Thu, 18 Apr 2024 15:48:00 +0100

As ever, the accolades go to our benevolent sponsors Optimove and Clarion Gaming. We love you in a big, real kinda way.

Thankfully this episode’s intro is considerably less fanciful than last; Jon has new neighbours, and some hedgehogs have had a dodgy meal in his back garden [0:00 – 14:07].

Then our hosts are joined by Brett Smiley, Chief Content Officer of CasinoReports.com, a publication focused on comprehensively covering the US iGaming industry. They aim to offer quality journalism and unique perspectives in a crowded marketplace. Brett brings us up to date on some of what’s going on in the US right now, including the current legislative season, with Maryland and Maine failing to legalize casinos. How the industry is facing negative blowback from scandals and oversaturation of advertising is discussed too, then tangents might be gone off on, including Jon’s experiences working at QVC in the early 2000s. Online drunk shopping mishaps also come up [14:08 – 1:10:03].

In a nutshell:

CasinoReports.com aims to provide quality journalism and unique perspectives in the crowded US iGaming and online casino industry.
The current legislative season has not resulted in any wins for the industry, with Maryland and Maine failing to legalize casinos.
The industry is facing negative blowback from scandals and oversaturation of advertisements.
There is still potential for growth and opportunities for independent media outlets to provide in-depth reporting and differentiate themselves.
Online shopping can lead to unexpected purchases and regrets.

Martin Calladine talks sport sponsorships and crypto scams, and more: The Gambling Files RTFM 156

Wed, 17 Apr 2024 14:02:00 +0100

As ever, huge thanks and big love to our benevolent sponsors Optimove and Clarion Gaming. We love you bigly.

Ok, the intro to this one is maybe a bit weird – it spans a lot of things, but begins with a Google search for ‘whale sputum’ and pretty much goes downhill from there [0:00 – 25:27].

Then we welcome guest Martin Calladine, a football writer and author who does not shy away from the less salubrious side of the industry. We explore the involvement of football clubs in cryptocurrency scams and tokenized fan engagement, highlighting the lack of due diligence by world-famous football clubs in partnering with fraudulent crypto companies, resulting in financial losses for fans. The discussion covers examples such as Manchester City's sponsorship deal with a non-existent company and Fulham's partnership with a pyramid scheme. The conversation also delves into the pitfalls of tokenized fan engagement, where schemes exploit fans' desire for involvement while prioritizing trading volume and profit. We also explore the lack of regard for fans and the failure of football clubs to protect themselves and their supporters from fraudulent schemes, highlight the need for better governance and cost control in football, as well as the prevalence of corruption and gambling sponsorships. The conversation concludes with a reflection on the unsustainable nature of the current football model and the potential for future scandals [25:28 – 1:39:32].

Martin's new book is called No Questions Asked and is available from all good book outlets, and Amazon.

In a nutshell:

Football clubs have shown a lack of due diligence in partnering with fraudulent cryptocurrency companies, resulting in financial losses for fans.
Tokenized fan engagement schemes that prioritize trading volume and profit over meaningful fan involvement.
The promise of fan participation in club decision-making often falls short, with voting on trivial matters and limited impact on club operations.
The crypto market's volatility and the lack of regulation make it susceptible to scams and manipulation. Football clubs have shown a lack of regard for fans and have failed to protect them from fraudulent schemes.
The proposed football regulator is a step towards better governance, but it may not address the underlying issues in the industry.
There is a need for better cost control and sustainability in football to prevent financial instability.
Corruption and gambling sponsorships are prevalent in the industry, and there is a lack of action to address these issues.
The current football model is unsustainable and may lead to future scandals.

RTFM 155: Fintan and Jon discuss the week's gambling news

Thu, 04 Apr 2024 14:46:00 +0100

As ever, huge thanks, virility and blessings bestowed on our benevolent sponsors Optimove and Clarion Gaming. We love you bigly.

In a side-step from the norm, Fintan and Jon discuss the news among themselves, focussing mainly on recent events around Bally’s, the Chicago casino plan, and a potential takeover, and also a lawsuit being brought against AC gambling resorts for alleged price collusion. We also discuss various topics including Easter celebrations, the challenges of being a parent, the high severance packages of top executives, and more. We also explore the idea of joint ventures between online operators and land-based casinos, why they might or might not work, Bally’s high debt and what it means going forward; the potential sale of GameSys, and sport stadiums in Chicago. We also touch on the role of algorithms in AI and the gambling industry, and the marketing strategies of gambling companies, the importance of transparency and accountability in algorithmic decision-making, car bumper stickers and niche clothing. It’s everything you could want and more.

Some choice quotes from the episode:

"I paid a fortune in therapy to learn what you've just done automatically as a nine-year-old."
"For that kind of money, you could give me whatever nickname you wanted. Who's the real winner here?"
"This must be what it's like to be one of your nipples. I feel so dirty."
"Cash is king. You can't be bleeding cash if you've got a ton of debt."
"If they're not having those conversations already, they are mental."
"The problem with AI is even the AI companies don't really understand how the algorithm works."

Michael Schaus explains F1 failings, Vegas cigar bars and much more – The Gambling Files RTFM 154

Thu, 28 Mar 2024 16:21:00 +0100

As ever, huge thanks to our benevolent sponsors Optimove and Clarion Gaming. WE LOVE YOU.

It’s a step into the Twilight Zone this week – Fintan hosts without Jon! He is here for the intro, though, sadly, in which he explains apropos of very little to Fintan about how some movies were blockbusters on video after doing nothing in cinemas [0:00 – 22:03].

Fintan is joined by guest Michael Schaus of Schaus Creative to discuss the impact of Formula 1 (F1) in Las Vegas, following Michael’s recent op-ed piece in The Nevada Independent. They explore the evolution of Las Vegas as a destination beyond the casino floor, the negative consequences of F1 on small businesses, and the financial losses incurred by the county. They also discuss the future of F1 in Las Vegas and potential remedies for the challenges faced by small resorts. Additionally, they touch on the possibility of a baseball team coming to Vegas and the challenges of highly paid athletes in the city. The episode concludes with a discussion on cigars and whiskey in Las Vegas, including recommendations for cigar bars, and how beginners should choose their smoke.

And as promised, Michael’s Substack is here: https://creativediscourse.substack.com/

So, in summary:

Las Vegas has great cigar bars, such as Davidoff of Geneva and a cigar bar in Caesars with a Cuban-inspired bar.
When choosing cigars, consider factors like smoking time, flavour profile, and the expertise of the staff at the cigar shop.
Nicaraguan cigars are a good choice for beginners, as they tend to be smoother and have a milder flavour.
Rye whiskey, such as Whistle Pig, is a favourite of Michael’s, and he recommends enjoying it with a little ice and water.
The Cromwell and Davidoff of Geneva are recommended places for old fashioned cocktails in Las Vegas
Michael's creative agency focuses on helping brands tell their stories through digital art, graphic design, photography, videography, and coaching.

Alan Hardacre talks public affairs – The Gambling Files RTFM 153

Tue, 19 Mar 2024 17:08:00 +0100

We kick off, as ever, with some chit-chat between Jon and Fintan [0:00 – 9:23] about stuff, and things. They definitely mention our excellent sponsor overlords though, Optimove and Clarion Gaming.

Then they are joined by the most excellent Alan Hardacre, a public affairs consultant with extensive experience in the gambling and tobacco industries. Alan explains the role of public affairs in the gambling industry and how it shapes government relations pro- and reactively. It’s Alan’s opinion that organisations should seriously consider investing in public affairs as part of their team. We also get in to lobbying and the importance of engaging politicians, the challenges of regulation on marketing and advertising, the impact of marketing strategies, the concept of denormalization, the black market and much, much, much more. [9:24 – 1:15:21]

For people that like lists better, the episode includes how…:

Public affairs involves shaping and organizing relationships with governments, both proactively and reactively.
Investing in public affairs can be beneficial for organizations in the gambling industry, especially those with long-term goals.
Determining the legitimacy of a lobbyist requires evaluating their approach, experience, and references from policymakers.
Proactive lobbying for regulatory change is relatively rare, with most lobbying being reactive to events and crises. Regulating the online gambling industry is challenging, with marketing and advertising practices being a major focus.
Engagement with politicians is crucial, but the approach may vary depending on the country and the industry's reputation.
Denormalization of the gambling industry can occur when there is a perception that the activity is undesirable.
Lessons can be learned from other regulated industries, such as alcohol and tobacco, in terms of responsible marketing and addressing public concerns.
The presence of illegal operators poses risks to the industry and can undermine regulatory efforts. Quantifying the black market in gambling is challenging and requires a better methodology.
Humanizing the impact of the black market can help in raising awareness and addressing the issue.
The industry needs to take bold action and engage in self-regulation to stay ahead of legislation.
The transition from a gray to a black or white market is happening, and market consolidation is expected.
Further education and qualifications can provide valuable insights and expertise in the gambling industry.

Jon Bourke talks psychographics, first-party data monetization and more: The Gambling Files RTFM 152

Thu, 14 Mar 2024 14:00:00 +0100

A teeny tiny intro as it’s just Bruford this episode [0:00 – 2:38]. Pretty sure he mentions our excellent sponsor overlords though, Optimove and Clarion Gaming. WE LOVE THEM.

Jon is then joined by Jon Bourke, CEO of Encompass Digital and Value Privacy, here to discuss the monetization of first-party data and the power of personalization in the iGaming industry. The Bourkemeister also introduces a brand-new buzzword to the podcast: psychographics! Jon explains the concept of psychographics and how it can be used to influence behaviour and encourage brand engagement. Bourke emphasizes the importance of creative messaging in attracting and retaining customers, and the need for granular data analysis to effectively target audiences. He also discusses the limitations of personalization and the importance of surprise and chemistry in customer interactions. Bourke highlights the potential for expanding the addressable audience and acquiring new players through data-driven marketing strategies [2:39 – 59:48].

There’s a lot to unpick here… But fundamentally, data-driven businesses can acquire entirely new players quickly and elegantly, and it will leave you wondering just how much autonomy we have as humans when it really boils down to it.

Alex Pratt talks ICE success, Barcelona and more; The Gambling Files RTFM 151

Wed, 13 Mar 2024 09:15:00 +0100

We begin with idle chit-chat between Jon and Fintan [0:00 – 7:43] some of which may involve beautiful sponsors Optimove and Clarion Gaming. They’re just so wholesome and virile!

Then the chaps are joined by Alex Pratt, MD of Clarion Gaming, to discuss various topics related to the gaming industry. The conversation covers the genius business decision to sponsor the Gambling Files podcast, the subsequent success of ICE London, the impact of the event on the city, the importance of event staff, the plans for moving ICE to Barcelona, the acquisition of Global Gaming Business, and future plans for ICE. We also touch on sand theft, Married at First Sight Australia and a tattooed watch, among other things.

Antti Koivula on Betsson, Finland and more: The Gambling Files RTFM 150

Mon, 11 Mar 2024 19:07:00 +0100

There’s the usual nonsense to kick off, Jon apologising for not doing an episode last week, that kind of thing [0:00 – 20:30], then the chaps meet their latest guest, the excellent Antti Koivula, legal advisor for Legal Gaming, of Finland.

Antti covers the surprising news about Betsson in Finland and the subsequent blacklisting; we delve into the background of the Betsson case, the legislative reform for gambling advertisement, and the administrative proceedings against the company. Antti explains the advertising restrictions in Finland and some of the nuances around affiliate marketing. The conversation also explores PSP blocking and its potential impact on Betsson. Finally, the timelines and licensing process in Finland are discussed, and Antti is surprisingly optimistic about the future of the country’s legal gambling market [20:31 – 1:07:18].

Charles Cohen explains: it's not 'affordability', and more – The Gambling Files RTFM 149

Thu, 29 Feb 2024 17:46:00 +0100

We begin with more small talk between Jon and Fintan [0:00 – 14:00] some of which may involve premier sponsors Optimove and Clarion Gaming. They’re just so hot right now!

Another returning guest this episode, it’s the brilliant Charles Cohen of Department of Trust fame. We do start this one – and it’s on Charles – talking about Ludlow and its influence on video games despite being in the arse-end of nowhere. But then we get into it: frictionless affordability checks. Charles explains that these checks are aimed at identifying financial vulnerability rather than determining what individuals can afford, and we discuss the upcoming changes to UK legislation and the potential impact on operators and consumers. The conversation explores the identification of financially vulnerable customers and the need for resilience in the gambling industry. It also discusses adverse life events and long-term health as factors that contribute to financial vulnerability. The focus is on identifying financially vulnerable customers rather than setting levels of affordability. We highlight the importance of risk-based approaches and the need for operators to develop policies and criteria for identifying and supporting financially vulnerable customers. The standardization of assessments and the potential for innovation in the industry are also discussed [14:01 – 1:07:35].

Melanie Ellis on UK regulatory changes: The Gambling Files RTFM 148

Wed, 28 Feb 2024 15:31:00 +0100

First up, Fintan and Jon talk about some stuff or other, a bit of this and that, plus their benevolent sponsor overlords Optimove and Clarion Gaming [0:00 – 22:44].

Then star guest and UK gambling law scion Melanie Ellis, of Northridge Law fame, joins the chat. We discuss the newly-minted online slot stake limits, debate the effectiveness of stake limits, the lack of evidence for the impact of same, and have a brief look at the recent WSJ article about a psychiatrist's gambling addiction. This leads to discussing where the responsibility of player and operator overlap, the responsibility of gambling companies and the government, the debate on financial risk checks, the illegal bookie story, the impact of stake limits on customers, the debate on affordability checks in horse racing, and more.

The challenges in measuring the impact of stake limits are highlighted, along with the opportunity for intervention and checks with lower stake limits. The introduction of new affordability and financial risk checks is also discussed. The conversation concludes with a timeline for implementing stake limits and financial risk checks, as well as a brief off-topic discussion on pastries, baking, fire alarms, and Amsterdam architecture [22:45 – 58:16].

Frank's Netherlands update: The Gambling Files RTFM 147

Wed, 21 Feb 2024 18:32:00 +0100

OK, joking aside – this episode, it’s well worth skipping the intro, even though we discuss our benevolent and beloved sponsors Optimove and Clarion Gaming. Jon talks absolute waffle, even going into a race he once organised, and a wedding fayre (that’s how they spell it, really), and bigging up his own credentials to run ICE as a result. Fintan is not convinced [0:00 – 37:37].

Then they’re joined by the lovely and knowledgable Frank Op de Woerd of www.CasinoNieuws.nl – basically if Frank doesn’t know it about the Netherlands industry, it’s not worth knowing. The conversation covers various gambling industry topics in the Netherlands, kicking off with the return of Betsson to the Dutch market and the history of their involvement. The discussion then moves on to the court case involving Entain and BetCity, where undisclosed investigations and fines are causing legal issues. The conversation also touches on the advertising restrictions for individuals under 24 and the challenges faced by affiliates. Finally, there is a discussion on societal polarity and the role of faith in shaping people's beliefs and ideologies. The conversation explores the demonization of others, negative prospects for the future, the importance of faith, creating a cause for the disenfranchised, the appeal of Trump, the role of dark money, dysfunctional government and corporate influence, the historical angle of voting, and the choice between Biden and Trump. Yeah, we go all over the place. We finish up with a discussion about the upcoming Dutch Online Casino Awards [37:38 – 1:26:51].

It's another winner! Except for Jon droning on in the intro.

OddsJam's new CEO Matt Restivo talks training, life and, well, work obviously: The Gambling Files RTFM 146

Thu, 15 Feb 2024 14:10:00 +0100

First post-ICE edition and it’s a doozy. Thanks, Ned*! First up, Fintan and Jon talk about their very different experiences of ICE. Clue: one included golf, socialising and nice dinners and lunches, and one included recording the podcast, editing it, staying in a shitty hotel and almost no socialising [0:00 – 20:10].

Then we’re joined by top guest and newly-minted CEO of OddsJam.com, Matt Restivo.

He discusses his passion for running marathons and participating in endurance races (mostly with Fintan; Jon’s glory days are long gone, and were not very glorious anyway). He shares his journey from running to triathlon and the challenges and rewards of training for these events. Matt also talks about his personal health and fitness regimen and the importance of maintaining a balanced lifestyle. He then introduces OddsJam, a data-driven platform that provides tools and educational content for sports bettors. Matt explains how OddsJam helps users identify value in the betting market and make informed decisions, and discusses the target audience and customer success stories of OddsJam. Finally, Matt shares the future plans for OddsJam and his participation in the ICE conference (yes, we recorded this just before ICE). In this conversation, the hosts and guest discuss various topics related to attending conferences and customer retention. They start by joking about swag and conference preparations, including laptop stickers and jam. But we left all this stuff in anyway because it’s GOLD [20:12 – 1:03:09].

*Ryerson, not Flanders

XPRIZO! TESTA! OPTIMOVE! ICE Day 3 extravaganza: The Gambling Files RTFM 145

Fri, 09 Feb 2024 13:50:00 +0100

Jon flies solo in the week's third outing, as Fintan responds to Chairman emergencies around the globe in his role as some kind of chair-superhero. I guess his name would be simply, Chair Man. That works.

Anyway, first guest on Thursday was the lovely Chief Vision Officer from Xprizo, Richard Mifsud, with their genius product which not only helps businesses wanting to enter potentially difficult markets with transaction handling, it also helps people without access to traditional banking. It's proper genius [0:00 - 17:25].

Second up, the excellent and virile Kyle Wiltshire, CEO of Testa. It's a brilliant business idea and honestly, I have no idea why it's not been done before. Also, Terry Fox gets mentioned again because any excuse for Jon and he's right there [17:26 - 39:39].

And finally, drum roll please… Optimove CEO Pini Yakuel chats to Jon about how the business started, why Israel is so good at tech innovation, and more. We will be having Pini on again for sure, as this just scratches the surface [39:41 – 1:05:38].

Coincidentally, this podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

RTFM 144: ICE day two, Rob Mabbett, Mel Ellis

Wed, 07 Feb 2024 20:10:00 +0100

Well, Jon messed up and left his car keys at the hotel, which would have been fine but his mic was locked in the car, which is at ExCeL. So a slightly more rustic feel to today's episode, not least because Fintan is busy doing chairman things. It also means no intro, so we go straight into the action with Better Change's Rob Mabbett. Rob joins Jon to talk about the team's tie-up with RG24/7, as they now offer the latter's training free of charge. How to spell Leeds also comes up, along with tales of Deb The Greek and Mick The Coin off Ludlow market, and even Terry Fox. But mainly, it's about the training stuff and why it's valuable [0:00 - 25:05].

Then the Mighty Mel Ellis joins Jon as he eulogises about the excellent Optimove software, and the pair get into how the consultation on the UK white paper is going. Norwegian pastries make an appearance, and of course, ICE is discussed. Just what does a top gambling industry lawyer do at a top gambling industry trade event, exactly? Find out here! [25:06 - 53:20]

More tomorrow!

Reda Seiliute; Stuart Simms; Mark Flores-Martin – ICE DAY ONE with The Gambling Files RTFM 143

Tue, 06 Feb 2024 19:22:00 +0100

It's been a banging first day at ICE 2024; the place is absolutely heaving, ExCeL is buzzing and if you're not here, why not?

We're doing an episode a day in theory, as our benevolent wonders Clarion Gaming kindly found us a room to record in. So, the intro is Fintan and Jon talking about stuff including Optimove, the other wonder sponsor, as the room is very close to their stand (which is at the entrance to N5, you can't miss it, go and mention the podcast for an amazon voucher. But also, get a demo. You will not regret it.) [0:00 - 11:17].

First guest is Jon's friend Reda Seiliute, to talk about how people use ICE in different ways; Reda is looking for her next project in gaming, so is here for the networking and is pounding the floor in sensible shoes [11:18 - 23:11].

Next up is Stuart Simms of Fair Play Sports Media, talking about their growing presence in the gambling industry and the world of Oddschecker, among their many brands. It's a many-tailed conversation that occasionally rambles, in a good way [23:12 - 51:19].

Finally, we are graced by the magnificent combination of Mark Flores-Martin and Adam Davis of XGENIA. These guys are part of a team creating AI software so that the end user can customise their own slots for the ultimate in personalisation. The conversation takes in the need for AI regulation, and what the gambling industry should bear in mind on this path. It brings up some hard subjects (that's what she said). Also, is the CMO role really dying out? [51:20 - 1:25:07]

More tomorrow!

Paul Sculpher returns: The Gambling Files RTFM 142

Fri, 02 Feb 2024 13:40:00 +0100

Helloooooo!

First up, Jon shares some of what he’s learned using dating apps, which is useful for all mankind. Then Fintan shushes him before it goes entirely off the rails [0:00 – 14:05].

The guest this episode is the returning Paul Sculpher of Gaming Recruitment Solutions, with his varied observations on all things industry and recruitment. We discuss career aspirations, recruitment trends, and challenges in the gaming industry. We also explore the importance of networking, making connections, and leveraging LinkedIn for job opportunities. The conversation also touches on the difficulties and sacrifices of senior roles, the value of character in hiring decisions, and the support available for employees in casino closures. The hosts share their favourite and least-favourite casinos, and the episode concludes with a lighthearted discussion about strip clubs and the Hippodrome’s Magic Mike show. Oh, and Las Vegas; we talk Vegas too [14:06 – 1:21:19].

Howard Stutz on the evolution and future of Las Vegas: The Gambling Files RTFM 141

Wed, 31 Jan 2024 12:56:00 +0100

Jon and Fintan are joined in a star-studded intro this episode – it’s a bit like guest stars coming on Kojak, I suppose, or one of those Agatha Christie movies from the 1970s where it’s got all the big names in – as they’re joined by two of podcast sponsor Clarion’s top cheeses. Sadie Walters is the genius behind ICE Vox, and Andy Ventris is ICE Event Director. They discuss whether books are available outside London, how keeping a good work-life balance results in a healthy head of hair, and more! Not least the highlights you can expect to see in London next week at ICE [0:00 – 28:31].

Then Jon is joined by the brilliant Howard Stutz, a long-time reporter covering the Las Vegas beat, Now with The Nevada Independent, who comes to discuss the evolution of gambling in the US and the transformation of Las Vegas. He shares his background in reporting and covers the expansion of gambling beyond Nevada, including the growth of tribal casinos and the legalization of sports betting. The conversation also explores the changing perception of gambling and the challenges faced by the industry. The episode concludes with a discussion on the future of Las Vegas and the potential for new developments and events [28:32 – 1:26: 00].

Rank's David Williams on why the UK industry needs changes yesterday – and more!

Tue, 23 Jan 2024 19:39:00 +0100

To kick off, Fintan and Jon discuss salt in food. Yeah, we don’t know why either. Then they talk a bit about Optimove, which segues nicely into Clarion Gaming, because they organise ICE and Optimove are at ICE. I know right! And then they talk about listener messages; and the possibility of Gambling Files merch appearing, because it’s a thing now [0:00 – 22:01].

Then David Williams, Director of Public Affairs at the Rank Group, joins the hosts. They discuss David's appearance in a book and the excitement of being a character, something David and Fintan have both experienced, while Jon is merely a psychic dugong. The conversation then shifts to the need for gambling reforms in the UK and the urgency to implement them. They also explore the potential of sports betting in UK casinos and the role of the Betting and Gaming Council. The episode concludes with a discussion on the potential of event sports venues in the UK. The conversation covers various topics including paninis and sticker collections, favourite films and actors, arts and Bluey, neighbourhood connections, and a hypothetical question about Justin Fletcher and Jamiroquai [22:02 – 1:14:05].

This podcast is presented by Optimove which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours.

Links:

You can read David's excellent article here: https://bettingandgamingcouncil.com/news/the-clock-is-ticking-for-casino-reforms

and connect with David on LinkedIn here: https://www.linkedin.com/in/david-williams-b6276112/

Aideen Shortt gives the inside track on Curacao: The Gambling Files RTFM 139

Wed, 17 Jan 2024 17:37:00 +0100

If you want the inside track on Curacao, you’ve come to the right place.

This episode, the chaps have big news, something different to show you, and much more. Jon’s big news is that he went to see the new Godzilla film, and it was apparently really good. Fintan’s news is bigger though: a new sponsor has joined the podcast family in the shape of Optimove, and after an in-depth product demo the chaps are bedazzled. Bedazzled! The gents discuss the product, and Optimove’s presence at ICE, and Amazon gift vouchers, and more [0:00 - 20:14]. Oh, and our something different is, we’ve done video this time. It might not be live when this goes live, but you can see the channel here.

Then the week’s very special guest is the wonderful Aideen Shortt, advisor to Curacao’s Minister of Finance and who has been at the heart of the island’s regulatory overhaul. Aideen has had a long and impressive career in gambling, with many big-name companies and quality job titles on her resumé. Aideen discusses the changes to Curacao's gambling licensing regime, clarifying that the LOK has not been rejected and explains the parliamentary process it is going through. She emphasises the need for modernization and the economic, social, and reputational benefits it will bring to Curacao, discusses the timeline and process for existing and new licensees, and explains the flexibility and transparency of the GCB portal. Rather excitingly, we talk about the draft crypto legislation and the involvement of experts in shaping it, the game-changing potential of Curacao and the importance of forward-looking legislation.

At ICE, Curacao’s Gaming Control Board will be at N9-260 so stop by and say hello, tell them we sent you. No reason though, it’s just nice to be mentioned, so thanks in advance for that. And you can find the gaming control portal here.

This podcast is presented by Optimove. 56% of the EGR Power 50 Personalize Player Experiences with Optimove. Visit Optimove here, not least because it helps to support independent podcasts like ours.

Our other key sponsor is the excellent Clarion Gaming, organisers of the legendary ICE event. Registration for the final London event is now open!

Lorand Minyo talks Neveli Foundation, and we're back

Tue, 09 Jan 2024 12:10:00 +0100

In this episode, Fintan and Jon discuss the concept of taking a sabbatical (which Fintan is doing) and the challenges of burnout in the workplace (which Jon has done), and getting bad references. They also share personal stories of job difficulties and the importance of prioritizing social connections. The conversation then shifts to the upcoming ICE conference and our plans for the event [0:00 – 28:54].

Then we meet the fabulously bearded Lorand Minyo, founder and chairman of the Neveli Foundation, which aims to make a positive impact in the world by focusing on philanthropy, advisory services, and impact investing. Laurent explains the three tracks of the foundation and how they work together to achieve their goals. He also emphasizes the importance of teaching children about AI and the need to address biases in AI systems. Laurent shares the foundation's goals for 2024 and encourages listeners to spread the message and do good in their own lives [28:55 – 1:14:29].

Tony Kelly gives us the Red Card treatment: The Gambling Files RTFM 137

Wed, 20 Dec 2023 14:44:00 +0100

In the year’s final episode, Fintan and Jon reflect on the highlights of the gambling industry in 2023 and discuss the controversy surrounding Entain. We also talk about the divisive announcement of Clarion's move and the upcoming ICE London 2024, plus the TV series After Life, and some personal stuff from the year [0:00 – 38:52].

Then the chaps are joined by former professional footballer Tony Kelly, who shares his journey from a promising career to the depths of gambling addiction. He discusses the challenges of the football environment, the void after retirement, and the role of faith in his recovery. Tony emphasizes the importance of personal responsibility in gambling and highlights the need for operators to show social responsibility. He also reflects on the changes in gambling culture in football and shares his experiences playing against top players.

Tony has pioneered The Red Card Gambling Support Project as a response to the lack of education and awareness about gambling-related harm in the game. The funding landscape and the role of gambling operators in supporting initiatives is also discussed. The conversation also touches on the challenges faced by professional football clubs in addressing gambling addiction and the potential impact on young athletes [38:53 – 1:57:07].

As ever, huge thanks to our sponsors, BWise Media and Clarion Gaming, without which none of this would be possible. So you can blame them if you want to blame anybody.

Holle Games' Robert Lenzhofer talks turkey: The Gambling Files RTFM 136

Wed, 13 Dec 2023 14:35:00 +0100

We kick off with Fintan and Jon talking about stuff, with some things thrown in there too; Chairman School probably gets a mention, it's hard to say for sure [0:00 - 12:53].

Then the chaps are joined by Robert Lenzhofer co-founder and CEO of Hölle Games, to talk about the company's rapid rise and genuinely novel take on things. Hölle Games focuses on two main areas: Slot Studio, which creates games specifically for the German market, and Hinterzimmer, a back-end platform for game development. The company has taken a bootstrapped approach and has grown steadily, with plans to expand into the UK and US markets.

The conversation explores the role of machine learning and AI in game development and the potential for fully automated game development in the future. The importance of a platform for game development and the power of AI in optimizing games are also discussed. The limitations of AI in creative fields and the potential of AI in artwork and design are explored. The rapid pace of AI development and the impact of AI on affiliates and SEO are also considered [12:54 - 1:24:27].

God bless AI.

StatsDrone's John Wright talks about business intelligence and data for affiliates. And other stuff.

Thu, 07 Dec 2023 19:58:00 +0100

First up, it's Fintan and Jon, with Fintan scaring the jeepers out of Jon with some of the ghostly experiences from his life. WOOOOOOOOOOOO. Then Jon tries to tell the Mayfair Sex Bus story AGAIN, but luckily Fintan stops him in time [0:00 - 22:31]. Then there's some other talk about stuff and things.

Then we meet guest John Wright, CEO and co-founder of StatsDrone. John discusses the challenges and opportunities in affiliate marketing reporting, highlighting the lack of API and real-time reporting in affiliate software, which hinders affiliates' ability to optimize their campaigns effectively. John emphasizes the importance of data optimization and conversion rate optimization in the industry. He also discusses the potential for AI and CRM tools to enhance player value and improve affiliate-operator relationships, and touches on what the future might hold for it to be shiny and bright for everyone [22:32 - 1:11:12].

Oh, and his favourite Canadian things are also discussed. Obv.

Germany update with Michelle Hembury: RTFM 134

Thu, 30 Nov 2023 12:33:00 +0100

First up there's some chit-chat between Jon and Fintan, discussing the Sands/Mavericks deal and the comedy ruin that is Jon's personal life. Jon has also recorded – in the style of a professional agency – some new ads for BWise Media and Clarion Gaming, our benevolent and virile sponsors [0:00 – 21:16].

Then we're joined by returning guest Michelle Hembury, a lawyer at Melchers Law Firm in Germany, to discuss the ongoing debate about the size of the black market in the German gambling industry. She also talks about the Lottoland case currently before the European Court of Justice and the potential for advertising restrictions on sports betting in Germany [21:17 – 01:01:00]. There's some other stuff too, of course, including an argument about Christmas Markets on dating apps. It's a thing, apparently.

Betsmart's Kirsty Caldwell talks compliance, risk-based approach, affordability… and much more! The Gambling Files RTFM 133

Fri, 24 Nov 2023 09:43:00 +0100

Fintan and Jon talk first off, with Jon realising why dating apps just aren't working for him [0:00 - 16:01] and with some kind words about the podcast's benevolent sponsors, BWise Media and Clarion Gaming. Which reminds me, ICE registration is now open!

Then the chaps are joined by the excellent Kirsty Caldwell, CEO and founder of Betsmart Consulting. Kirsty discusses the challenges and complexities of compliance in the gambling industry. She shares her insights on the UK regulatory environment, the importance of a risk-based approach, and the need for operators to have a holistic view of customer management. Kirsty also highlights the key issues in the recent white paper, including financial risk checks and greater financial penalties for operators. She emphasizes the need for more constructive conversations and discussions among industry stakeholders to drive progress in safer gambling practices [16:02 - 1:14:51].

Kirsty also reveals a disturbing lack of TV watching habits, preferring something she calls 'books'. Huh.

Seth Schorr talks Nevada eSports changes, Vegas projects and more! The Gambling Files RTFM 132

Thu, 23 Nov 2023 13:05:00 +0100

First off, Fintan and Jon talk [0:00 - 19:47]. Some of it may even make sense. ICE definitely gets a mention, and not just because of corporate overlords Clarion Gaming and BWise Media, oh no!

Then they're joined by Las Vegas royalty in the form of Seth Schorr, who discusses the recent amendment of Regulation 22 in Nevada, which allows sportsbook operators to accept wagers on esports. He explains the process of getting the regulation approved and the impact it will have on the industry. Seth also talks about his experience serving the Latino community in Las Vegas and developing a Latino-focused casino. He also reveals his favourite Kevin Costner movie, and a damning Cobra Kai fact [19:49 - 1:09:07].

Scott Longley talks Reputation Matters, affordability checks and much more: The Gambling Files RTFM 131

Thu, 09 Nov 2023 15:07:00 +0100

First up, Fintan and Jon talk nonsense, then pure unadulterated sense [0:00 - 11:57]. Then the chaps are joined by guest Scott Longley of publishing overlords +More Media. Scott joins the podcast to discuss the recent Reputation Matters event, which focused on the UK Gambling Commission's white paper and the issue of frictionless checks. He highlights the discrepancy between the government's desire for frictionless checks and the reality of what is feasible. Scott also emphasizes the importance of trust and transparency in the industry and the need for clear communication between regulators, operators, and the betting public. The conversation touches on the role of media in shaping public perception and the lack of representation for punters in decision-making processes [11:59 - 1:10:24].

Truth be told, Scott's a bit of a legend, and we at the podcast would like to express our thanks to his parents for their creation.

Armalytix's Jeremy Lever talks about frictionless checks, open banking and much more: RTFM 130

Fri, 03 Nov 2023 07:30:00 +0100

The intro on today's episode is, to quote Ned Ryerson, "a doozy". Jon and Fintan talk about running a bit, as Fintan has a race this weekend; they also get into the socialist tendencies of orca pods, and... well, it just goes everywhere. Jon also shares one of his favourite-ever stories [0:00 - 42:36].

Then the chaps are joined by Armalytix' Jeremy Lever; Jon also incorrectly states that he's the only guest this week, sorry Layla. He got confused! Jeremy talks about a really hot topic – open banking, frictionless checks, and what we could and perhaps should be doing. What are the issues, and why? We do it all on this episode [42:37 - 1:37:46].

Thanks as ever to our wonderful sponsors, the virile and alluring BWise Media and the nubile but coquettish Clarion Gaming. Slainte!

SkyBet's Layla O'Hara talks about developing Acca Freeze and more: The Gambling Files RTFM 129

Wed, 01 Nov 2023 13:37:00 +0100

First up, Jon and Fintan talk about some things, and some other things, while thanking our corporate overlords at Clarion Gaming and BWise Media [0:00 - 7:56], then they're joined by the immensely excellent Layla O'Hara of SkyBet fame.

You go along thinking some things can't change, they are already optimised, and then BAM – Acca Freeze pops up and changes the landscape. Layla was the creative brain behind their recent Acca Freeze initiative, and she tells us how she got to where she is, how developing new ideas within a gambling giant works, and much, much more [7:57 - 51:26]. We also discuss how vets get placed in abattoirs, which is a pretty freaky place for a gambling-based podcast to go.

WPA's Scales and Craigie talk the treatment of women in poker rooms; The Gambling Files RTFM 128

Thu, 26 Oct 2023 07:00:00 +0100

Jon and Fintan talk a little bit in the intro. Not too much, though [0:00 - 4:21], but they do shoehorn in mentions of podcast sponsors BWise Media and Clarion Gaming, of course.

Then it's Jon flying solo in the company of the excellent Rebbecca Scales and KerryJane Craigie. Rebbecca has been a part of the Women's Poker Association's growth for some time, while Kerry Jane has recently been voted on to the organisation's board, while also serbving as Director of Poker Operations at London's much-loved Hippodrome Casino. They discuss issues with getting womeon in the door for poker, and then getting them to return a second time and beyond; what dirves female players away from poker rooms? And what can be done about it? We also talk about the WPA's Raise It Up campaign, so poker rooms around the world can establish a baseline for players to feel protected and for standards to be maintained [4:22 - 42:01].

Rivalry's David King talks player experience, chickens and much more: The Gambling Files RTFM 127

Tue, 24 Oct 2023 11:36:22 +0100

First up, Jon and Fintan discuss their recent elevation to the upper echelons of the podcast charts in various countries [0:00 - 15:07]. Madness, I know, but they say it's good for such excellent sponsors as BWise Media, and Clarion Gaming - both giants in their respective fields.

Then the gents are joined by David King, Chief Product Officer at Rivalry, who Fintan goes full fanboy over. David discusses the innovative approach that Rivalry takes to esports betting and casino gaming, how Rivalry has been able to appeal to the millennial and Gen Z audience by understanding the esports community and creating a unique and entertaining user experience. David also highlights some of Rivalry's standout features, such as the "Chicken Out" cash out feature and the "Casino Exe" concept, which brings a nostalgic gaming experience to the online casino. The conversation also touches on the potential for esports to drive growth in the US market, the importance of engaging with the audience, and the long-term strategy of building brand loyalty with a younger demographic [15:08 - 1:15:02].

https://youtu.be/XVEVZUSZxK8

https://www.rivalry.com/casino

Brad Allen of EKG talks apps, analysis, media and much more: The Gambling Files RTFM 126

Thu, 19 Oct 2023 14:22:09 +0100

The intro sees Jon joined by Stephen Carter, of benevolent sponsorship overlords Clarion Gaming, to discuss the really-very-close-now iGaming Affiliate Awards [0:00 - 16:56], how you can nominate entries and all that jazz – go to https://www.igbaffiliate.com/igba-awards/ to cast yours. NOW.

This week’s guest is Brad Allen, senior analyst at Eilers and Krejcik, who joins Jon on TGF’s casting couch to discuss the state of modern business-to-business publishing, the importance of data in the gambling industry, and Brad's role in the Zero Latency podcast. The quality of casino apps in the US is a hot topic, with many apps having broken journeys and glitches – Brad unveils the surprising top-rated casino app in a recent test, and much more [16:57 - 1:18:32]!

Thank to our benevolent sponsors BWise Media – for all your sports media buying needs – and Clarion Gaming. Both legends.

Andrew Rhodes, part 2: HE REVEALS MORE! The Gambling Files RTFM 125

Thu, 12 Oct 2023 07:00:00 +0100

"We're not here to try and thwart the industry. We're trying to make sure the industry can succeed and exist in an entirely compliant way."

We left the first episode on such a cliffhanger, you will be champing at the bit – no pun intended – to get at part two... Fintan and Jon keep the intro short and sweet [0:00 - 5:39], though they do of course mention graceful champion sponsors Clarion Gaming, the elegant sports media buying specialists BWise Media, and returning for one week only, the dynamic pirouetters Gaming Recruitment Solutions.

Then it's on to round two, where we discuss – with Andrew Rhodes, no less!: the implementation of the White Paper and the ongoing consultation process, how the Gambling Commission reviews and responds to the feedback received, concerns about the impact of affordability checks on the high-end casino industry, cashless technology, and the potential for the illegitimate market to thrive if regulations become too strict [5:40 - 1:17:50]. We also learn Andrew's spiritual dojo, and I think this is the episode where Jon warns everyone off vegan lager.

UK Gambling Commission's Andrew Rhodes REVEALS ALL: The Gambling Files RTFM 124

Tue, 10 Oct 2023 11:32:27 +0100

First up, Fintan and Jon discuss the potential for hypnotising listeners; it's possible, in fact, they may already have hypnotised you [0:00 - 9:34]. They also mention their wonderful sponsors, the virile Clarion Gaming, the ultra-potent BWise Media, and returning for one week only, the ever-fertile Gaming Recruitment Solutions. Then the chaps are joined by superstar guest Andrew Rhodes who discusses the changing approach of the Gambling Commission towards the industry, emphasizing the importance of open engagement and dialogue. He highlights the need for evidence-based decision-making and the challenges of navigating social media in the context of the gambling industry. Rhodes addresses the complexity of gambling addiction, the responsibility of operators to prevent excessive gambling, and the ongoing trials of data sharing for public protection purposes. He also crucially reveals which dinosaur he would be, and why [9:35 - 1:19:27].

Jen Gaynor's Vegas Update – strikes, sports, Spheres and more: The Gambling Files RTFM 123

Wed, 04 Oct 2023 17:32:44 +0100

First off, thanks - big, big thanks - to our sponsors Clarion Gaming and the excellent BWise Media, new kids on the block for sponsors and we will tell you more about them next episode...

The chaps kick off with Jon talking about his dream of seeing The B-52s in Vegas, plus talk of the disturbing issues reported in Australia with gambling issues in young people, in ammong the usual babble and burble [0:00 - 26:43].

High-flying Las Vegas lawyer Jen Gaynor (of jgaynorlaw.com) joins Jon and Fintan to discuss what's going on in the world's gambling capital. This includes but is not limited to:

The strike
The Sphere
F1
Super Bowl
Hacking
Stadiums
Fontainebleu

It's a lot. And it's all good [26:44 - 1:17:57].

Steve Ruddock talks Florida, and sweepstake madness: The Gambling Files RTFM 122

Thu, 28 Sep 2023 07:30:00 +0100

"All fantasy sports products are sports betting, but not all sports betting is fantasy sports." - Steve Ruddock

We kick off with a conversation about corporate overlords Clarion Gaming and how a non-bouncy floor is conducive to a happy gaming event [0:00 - 17:18], among other things of course. And we allude to something Fintan learns in the upcoming talk: did you know what a proboscis is?

Then Jon and Fintan speak with Steve Ruddock about complexity of online gambling laws in the US, which vary from state to state. They also explore the legal gray area of sweepstakes casinos and the ongoing debates surrounding the legality of online sports betting and fantasy sports in states like Florida. The conversation highlights the need for regulators to update and clarify laws to keep up with the rapidly evolving gambling industry [17:19 - 1:06:29].

Key Takeaways:

Online gambling laws in the United States are complex and vary from state to state.
Sweepstakes casinos operate in a legal gray area, using sweepstakes laws to offer casino-style games.
The legality of online sports betting and fantasy sports is still being debated in many states, including Florida.
Regulators need to update and clarify laws to keep up with the rapidly evolving gambling industry.

Em Stroud: Corporate Clown Coach - The Gambling Files RTFM 121

Tue, 26 Sep 2023 15:21:22 +0100

Fintan's only in the intro on today's podcast because, well, you know [0:00 - 18:44]. Then Jon is joined by the most excellent Em Stroud, Corporate Clown Coach and co-founder of Laugh Think Play. Em joins the podcast to discuss the importance of bringing play, joy, and wonder into the business world. She shares her unique perspective as a clown and coach, helping individuals and companies improve their wellbeing and create a more positive and authentic culture. Em emphasises the significance of being fully present and engaged in the moment, as well as the need for authenticity and meaningful change in organizational culture [18:45 - 1:07:27].

Stuff we learned:

Play, joy, and wonder can have a profound impact on individuals and organisations, improving wellbeing and creating a more positive culture.
Being fully present and engaged in the moment is a key aspect of play, allowing individuals to experience joy and creativity.
Cultivating a sense of play and connection in the workplace can lead to increased collaboration, creativity, and overall happiness.
Authenticity is crucial in creating meaningful change in organizational culture.
HR systems often focus on grievances and complaints, neglecting the importance of praise and joy in the workplace.
By giving people genuine options to feel better every day, organisations can create a positive and thriving work environment.

SportRadar's Luka Pataky discusses AI, the future and sports betting: The Gambling Files RTFM 120

Thu, 21 Sep 2023 07:00:00 +0100

More AI joy! I mean it's just SO GOOD. Anyway, Fintan and Jon blah blah, hasn't read the book, bad neighbour [0:00 - 8:45] But then they meet:

Luka Pataky, Senior Vice President for Automated Content at Sportradar. He leads a team that focuses on creating AI algorithms and computer vision technology to extract data from video content and generate raw data for various sports applications.

Summary:

Luka Pataky, Senior Vice President for Automated Content at Sportradar, discusses the use of AI and computer vision in sports data collection and analysis. He explains how his team uses deep learning algorithms to extract data from video content and create raw material for various sports applications. Luka also highlights the importance of providing more data and insights to engage fans and improve their sports experiences.

Key Takeaways:

Sportradar uses AI and computer vision to extract data from video content and generate raw material for various sports applications.
The focus is on creating more data and insights to engage fans and improve their sports experiences.
Micro betting and augmented streaming are two exciting areas where AI and computer vision can enhance the sports industry.
Sportradar works closely with federations, leagues, and teams to ensure the ethical and responsible use of data in sports.

Ben Dellaca talks RubyPlay, the future of social, and much more: The Gambling Files RTFM 119

Tue, 19 Sep 2023 15:42:19 +0100

Check it out – we're trying out some AI stuff for making the notes and everything!

In the intro, the handsome one – Jon – talks to his inferior and less manly colleague, Fintron, about some things [0:00 - 11:36].

Then we meet Ben Dellaca, Group CEO of Ruby Play, a New Zealand-based gaming company. Ben has extensive experience in the gaming industry and is passionate about creating responsible and user-friendly gaming experiences.

Summary: Ben Dellaca, the Group CEO of Ruby Play, joins the podcast to discuss the company's focus on creating responsible and user-friendly gaming experiences. They talk about the challenges of making games more responsible and cutting back on microtransactions and loot boxes. Ben shares insights into the world of social casinos and how they offer real money outcomes through sweepstakes. He also discusses the importance of considering the impact of gaming on players, especially in the context of children and vulnerable individuals.

Key Takeaways:

Ruby Play is focused on creating responsible and user-friendly gaming experiences.
The company is exploring ways to cut back on microtransactions and loot boxes in order to make games more responsible.
Social casinos offer real money outcomes through sweepstakes, providing a unique gaming experience.
It is important to consider the impact of gaming on players, especially children and vulnerable individuals.

Quotes:

"We really don't want to do harm in the universe." - Ben Dellaca
"We're rushing to put all this stuff in now, get it across absolutely everything so that when it does come time to do some kind of M and A action, it's already baked in." - Ben Dellaca

Sarah Ramanauskas talks next step in RG: The Gambling Files RTFM 118

Thu, 14 Sep 2023 07:30:00 +0100

Hey, have you seen any podcasts sponsored by Clarion Gaming? YOU HAVE NOW. Because this one is. I know, right? WOAH NELLY! So this episode, Fintan and Jon talk about some things [0:00 - 15:54] like what's in a name, and child tantrums. Then they're joined by the excellent Sarah Ramanauskas to talk about her new project The Game Safety Institute (https://safer.games/). It's genuinely a fresh step forward, very interesting to hear about, and sounds awesome [15:55 - 53:47].

David Danzis talks Atlantic City, and hiding problems: The Gambling Files RTFM 117

Tue, 12 Sep 2023 13:51:35 +0100

Why hello! Welcome to The Gambling Files podcast, sponsored by those fine folks at Clarion Gaming. Come and meet your hosts, Fintan Costello and Jon Bruford. Ah, here they come now; and you can hear Jon lure Fintan into a book-related trap using only a true story as bait [0:00 - 6:26]. Then we meet David Danzis, writer for PlayNJ.com, who explains why the supposed success story of Atlantic City's post-COVID recovery is not all it appears to be [6:27 - 38:58].

Enjoy the episode!

Dmitry Belianin talks Growe, Pari, his path and much more: The Gambling Files RTFM 116

Tue, 05 Sep 2023 15:22:32 +0100

It's quite a long episode this week, but there's just the one so maybe you could listen in bite-sized chunks. Oh, and we also officially welcome our new corporate overlords podcast sponsor, Clarion Gaming. In the intro, Jon and Fintan discuss what's going on at the moment in the world and the industry, a glance at the UAE and InTouch issues that have popped up in the news, that kind of thing [0:00 - 32:31].

Then they're joined by star guest Dmitry Belianin, CCO of Growe, who talks about his path to this point, the PariMatch days and much, much more. It's a really engaging and fun talk with a really good guy. And we're not saying that just because he listens to the podcast [32:32 - 1:58:06].

Enjoy this epic episode!

EPIC's Joanna Whitehall and Mark Potter talk education, sport and Costner: The Gambling Files RTFM 115

Tue, 29 Aug 2023 14:53:18 +0100

Slight change this week - no intro, as Fintan was just too busy and had too many chairman duties to perform; luckily Jon is nobody and was available. Phew! Jon is joined by EPIC Risk Management's Joanna Whitehall and Mark Potter to discuss the company's work in US college sports, and their recent announcement working with the Hippodrome in the UK to train staff on how to engage with people in difficult moments. It's an interesting chat, taking in motivations, structure, triggers, confidence, training, education and of course, Kevin Costner. And Cobra Kai. Enjoy the episode!

Fintan and Jon discuss MGMBetMGM in the UK and more; The Gambling Files RTFM 114

Tue, 22 Aug 2023 13:36:27 +0100

In a late flurry after they realised neither one had booked a guest, Fintan and Jon discuss some of the industry's hot recent stories, starting with BetMGM - or is it MGMBet? - deciding to launch in the UK. What the... Also discussed are ICE relocating, plus Stephen King's books when he got sober, never having your phone off silent, and more.

Steve Ruddock talks ESPN, WynnBet and more; The Gambling Files RTFM 113

Tue, 15 Aug 2023 16:15:22 +0100

First up, Fintan and Jon talk about stuff, and things, incuding the nascent football league in Saudi Arabia and what it might mean longer term [0:00 - 21:49]. Then they're joined by number one guest Steve Ruddock of Straight To The Point newsletter fame, who visits to get into the nitty-gritty of the ESPenN deal, and the recent WynnBET announcement. Steve is smart, knows the industry inside-out, and is always worth listening to [21:50 - 1:25:02]. Oh, and Jon finally gets to share one of his favourite joke punchlines when the stars align in a once-in-a-lifetime opportunity. Enjoy the episode!

Tony Plaskow talks jackpots and Black Cow, and more: The Gambling Files RTFM 112

Wed, 09 Aug 2023 17:05:28 +0100

To kick off, Fintan and Jon discuss the freshly-announced deal for ESPN and Penn, and the Barstool angle, and Fintan has a new hero. Talk may wander around a few topics, including the actual content of Disney+, and what they've both watched recently [0:00 - 24:32].

Then they're joined by the mighty Tony Plaskow of Black Cow Technology, who has a jackpot product they can apparently put on anything. ANYTHING. Well, let's find out, shall we… [24:33 - 1:09:42] Worth noting that Jon is very quiet this episode as there was a digger digging outside his window. True story.

Kindred's Tom Banks talks the 0% project and more; The Gambling Files RTFM 111

Mon, 07 Aug 2023 16:33:20 +0100

Fintan and Jon discuss the recently-announced relocation of ICE to Barcelona from 2025 because, well, they're nothing if not crowd-followers [0:00 - 20:44]. Then Jon is joined by Kindred's Tom Banks to talk about the company's 0% proceeds from problem gamblers initiative, among other things [20:45 - 1:32:00]. Enjoy the episode!

Cody Luongo on THAT Roblox story; The Gambling Files RTFM 110

Thu, 03 Aug 2023 10:38:44 +0100

First up, Jon and Fintan explain why Saipan is amusing to many Irish people, and talk about other bits and bobs [0:00 - 21:06].

Then it's time for Cody Luongo, who joins us from his Sharpr Newsletter, which explores the junction between gaming and gambling, and so inveitably hits eSports. But today we're talking about the story that Cody broke a couple of weeks ago about Roblox and illegal, under-age gambling in the game. It's an absolutely bonkers and stunning story, and we are delighted to have Cody come on and explain the ins and outs of it [21:07 - 1:09:57]. Genuinely, it's a corker.

Mel Ellis talks UK white paper consultations, affordability checks and more; The Gambling Files RTFM 109

Tue, 01 Aug 2023 16:32:08 +0100

Fintan and Jon talk some rubbish at the start; hang on, there might be something good in there. Might be worth a listen [0:00 - 21:15]. Then superstar guest Melanie Ellis, from Northridge (AKA The Artist Formerly Known As Northridge Law) joins them to discuss the recent news about the UK gambling white paper consultation and all that jazz. They talk affordability checks, Norwegian pastry (again!) and much more [21:16 - 1:12:22].

Lewis Civin talks DeepCI and more: The Gambling files RTFM 108

Tue, 25 Jul 2023 13:31:31 +0100

First up, Jon and Fintan talk about stuff, and things [0:00 - 12:52].

Then, DeepCI's Lewis Civin joins Jon and Fintan to talk about the company's work in the affiliate space. It's a bit mindblowing – I mean, how often do you hear about really new stuff? [12:53 - 59:00] Also, TIN CUP, and the vagaries of New Zealand cinema crop up.

Alex Dixon talks non-profit casinos and DE&I: The Gambling Files RTFM 107

Wed, 19 Jul 2023 15:24:21 +0100

We kick off with Jon and Fintan talking nonsense [0:00 - 12:51] but then... drum roll please... Superstar guest Alex Dixon joins the chaps to discuss non-profit casinos in North America. Alex is the CEO at DRA, based in Dubuque, Iowa, and he's part of an organisation making this a reality [12:52 - 01:11:03]. It's a brilliant concept, and it's going to catch on, we reckon. We also talk about DE&I and Alex's capitalist take on that will have everyone wondering why they haven't embraced it already. Alex blew us away, we think it's a great episode and you'll all be fans by the end of it too.

Dan Stone speaks! Sportingtech legend reveals ALL! The Gambling Files RTFM 106

Thu, 13 Jul 2023 08:00:00 +0100

We open with Jon and Fintan laughing quite a lot at Jon's Short Man Syndrome [0:00 - 17:01].

FINALLY the episode we have all been waiting for, Dan Stone of former corporate overlords Sportingtech! Dan talks about his 'career' to date, his time in events, and much much more [17:02 - 1:30:35]. Jon shares some stories from when he used to drink and all conclude it's probably best that he doesn't drink any more.

Michelle Hembury brings a Germany update; The Gambling Files RTFM 105

Tue, 11 Jul 2023 16:01:05 +0100

Jon and Fintan talk bits and bobs to begin with [0:00 - 16:34], including a bit of this and that; then they are joined by superstar German lawyer Michelle Hembury of Melchers, who discusses changes afoot in German gambling law and regulation, plus the ripples from recent happenings in Malta, and mass suits against gambling companies [16:35 - 59:11]. Jon also tells a couple of fairly crappy jokes.

John Holden talks sports betting taxes, stadia and more: The Gambling Files RTFM 104

Wed, 05 Jul 2023 13:01:00 +0100

Fintan and Jon discuss stuff and things, and Jon doesn't tell any discriminatory jokes because he's an adult [0:00 - 16:54]

We – well, Jon – welcome John Holden, Associate Professor at Oklahoma State University, to discuss that alarming tax number that came out of Kansas post-Super Bowl, how this happens and how it blots the industry's otherwise blemish-free record; we also discuss sports stadia, and whether Fintan exists or not [16:55 - 1:06:47].

Ollie Ring talks eSports and eSprouts: The Gambling Files RTFM 103

Thu, 29 Jun 2023 09:30:00 +0100

After some meaningful waffle and flim-flammery [0:00 - 23:38], Fintan and Jon are joined by the ebullient Ollie Ring, the man behind the @esprouts substack and newsletter. Ollie talks about some of the more interesting/peculiar 'sponsorships' in the space, and some of the controversy around esports. He cuts through the bluster, and also tells us a bit about his project. It's good [23:39 - 1:03:38].

Tom Farrell talks Clearstake, onboarding and stuff: The Gambling Files RTFM 102

Tue, 27 Jun 2023 13:55:38 +0100

First off, Jon and Fintan talk guff [0:00 - 10:54] but it's mercifully brief. Then the chaps are joined by ClearStake CMO Tom Farrell, who Fintan worked with in a past life. Tom discusses... Well, lots of stuff, but onboarding issues, banking issues, open banking, that kind of thing. You get the idea. [10:55 - 54:00]

Antti Koivula updates us on Finland: The Gambling Files RTFM 101

Tue, 20 Jun 2023 07:30:00 +0100

So, Jon and Fintan in the intro, as ever [0:00 - 17:42] but then Jon has to leave as his hair transplant is not taking root as it should; the guy Fintan recommended isn't what he was led to believe, despite sterling work on Fintan.

Then the excellent and very knowledgeable Antti Koivula, legal advisor at Legal Gaming Attorneys At Law, talks to Fintan about what's going on in the country. Spoiler alert, it's a lot of stuff right there.

Antti has also kindly shared some links with us for some of what is discussed, for context:

"Sell your kidneys"- video: https://igamingnext.com/news/finnish-police-boards-social-media-ads-controversy/ Link without pay-wall: https://www.linkedin.com/posts/koivula-antti_gambling-gamblingindustry-gamblingnews-activity-7021744157115191296-L4B5?utm_source=share&utm_medium=member_desktop

Antti's LinkedIn post with details of their event during iGaming NEXT: https://www.linkedin.com/feed/update/urn:li:activity:7074256592795295744/?actorCompanyId=86577494 Antti's "Lateksituppi"-influencer case LinkedIn posts: https://www.linkedin.com/posts/koivula-antti_gambling-gamblingindustry-gamblingnews-activity-7072082257573740545-o3gn?utm_source=share&utm_medium=member_desktop https://www.linkedin.com/posts/koivula-antti_gambling-gamblingindustry-gamblingnews-activity-7072082257573740545-o3gn?utm_source=share&utm_medium=member_desktop

Gavin Isaacs talks Vegas, IGT/L&W, chit-chats industry and more: The Gambling Files RTFM 100

Thu, 15 Jun 2023 11:00:00 +0100

In this HUGE landmark episode, Fintan and Jon are joined by a very special guest in the form of Gavin Isaacs. Well, kind of. Hang on.

So, Fintan and Jon recorded the intro, the usual frippery [0:00 - 20:06], but Fintan is sadly missing from the talk with Gavin as he was simply too 'ill' to be able to do the recording. Everyone involved understood and were both forgiving and empathetic to his plight. Anyway, then it was time for superstar DJ Gavin Isaacs to chat to Jon about his role in the megastar line-up at Games Global, what's happening in Vegas and how the city is developing as a destination and its sports stadia soap opera, the break-up of IGT, his thoughts on the UAE, seeing Metallica live and much more [20:07 - 1:16:37].

Enjoy the episode, and fingers crossed we can make it to 200...

Paul Sculpher talks table tightening and more: The Gambling Files RTFM 99

Wed, 14 Jun 2023 14:06:18 +0100

Jon and Fintan kick off discussing the recent OpenBet/Neccton deal, and Jon's sudden free time [0:00 - 14:45].

We are then joined by corporate overlord Paul Sculpher of www.grs-recruit.com (for all your gambling industry recruitment needs) [14:46 - 1:15:50] who discusses the tightening of table odds in Las Vegas, and why it happens, what it means for the odds, and player perception. And lots of other things too.

Enjoy the episode!

Pierre Lindh of iGaming NEXT: Total Legend. The Gambling Files RTFM 98

Thu, 08 Jun 2023 10:00:00 +0100

First up, Jon rambles. Like, really rambles. Starts with The Matrix and winds up with Buffy the Vampire Slayer, but the under-appreciated movie not the series. Yeah. Go figure [0:00 - 17:47].

Then in a week of episodes on a single theme (LEGENDS), the chaps are joined by Pierre Lindh, co-founder and Managing Director at iGaming NEXT, and we talk rather predictably about running. We do talk about other stuff as well though, I promise [17:48 - 1:32:42]. Cobra Kai may be mentioned, for example.

Fitzdares CEO Will Woodham talks smack like a legend – The Gambling Files RTFM 97

Tue, 06 Jun 2023 20:36:31 +0100

This week's intro features Jon and Fintan discussing a reader-proposed idea that firms could be taxed on the proportion of staff in the taxing country to promote hiring and keeping skilled teams in the licensed country. Would it work? We find out, kind of [0:00 - 20:38].

Then up steps the venerable Will Woodhams, CEO of everyone's favourite bookmaker and more, Fitzdares. If ever bookmaking were sexy, these guys are the ones making it that way. RAWR. Come and get your listen on [20:39 - 1:16:24].

Scott Longley talks M&A and earnings season; The Gambling Files RTFM 96

Thu, 01 Jun 2023 15:23:44 +0100

This episode – powered by Gaming Recruitment Solutions (www.grs-recruit.com) and driven by Cole Trickle's natural heirs, +More Media - sees Fintan and Jon tackle Disney+, Jon confesses his Macau photobombing hobby, and much more [0:00 - 22:21]. Then the fellows are joined by publishing overlord Scott Longley as he checks in to make sure they're working. Scott also talks the recent spate of earnings calls, and what's going on with Kindred, plus other M&A talk [22:22 - 1:04:30]. It's all good, clean and very interesting fun.

Patrick Svitek explains Texas law: The Gambling Files RTFM 95

Thu, 25 May 2023 07:00:00 +0100

In Fintan's absence we do away with (most of) the usual blather and invite proper, serious political reporter Patrick Svitek of The Texas Tribune on. Patrick kindly explains the ins and outs of Texas law, and why we won't see movement there for casinos before the decade's end, though mobile sports betting may come a little sooner [0:00 - 42:32].

As always thanks to our publishing overlords +More Media, and our recruitment/corporate overlords Gaming Recruitment Solutions (www.grs-recruit.com).

Frank Op de Woerd updates us on Netherlands: The Gambling Files RTFM 94

Tue, 23 May 2023 14:30:13 +0100

Fintan and Jon begin by talking about the state of modern journalism. Well, Jon does and he might rant a little bit [0:00 - 13:20]. Then the chaps are joined by the ever-eloquent Frank Op de Woerd, of CasinoNieuws.nl fame. Frank brings us up to date about what's going on in the country, changes to legislation that are coming in to play now and problematic areas to be considered [13:21 - 50:59]. Frank is his usual knowledgeable and charming self!

Brought to you in association with the +More media empire and the GRS-Recruit.com recruitment empire.

Kim Cohn talks L&W game design and career; The Gambling Files RTFM 93

Thu, 18 May 2023 15:50:45 +0100

No Fintan for the intro so Jon updates on his dog's digestion [0:00 - 2:35], then Fintan magically reappears for the interview with Light & Wonder's Kimberly Cohn. Kim talks the chaps through her animation career then her path into gaming, and brings them up to date; she talks about what makes games a success, what she brings to the table and much more [2:36 - 58:17].

Special thanks to our beloved sponsors Gaming Recruitment Solutions - they're at www.grs-recruit.com and yes, it's a hyphen.

Ismail Vali talks Yield Sec and... Michael Douglas; The Gambling Files RTFM 92

Wed, 10 May 2023 14:50:51 +0100

Well, he's been on every other podcast this year so Ismail Vali finally decides it's time to slum it with Fintan and Jon on the Gaming Recruitment Solutions-sponsored The Gambling Files podcast. In the intro, Jon gets everything wrong [0:00 - 19:47] and then Ismail comes on and we talk Yield Sec, what they do, how it works, black, grey and white markets, and lots of other things [19:48 - 1:16:49]. Jon solves money laundering as an issue, we remember a largely forgotten Michael Douglas film, and, well, you know how it goes.

Jennifer Gaynor on Vegas: F1, MGS, the A's, revenues and Wynn: The Gambling Files RTFM 91

Thu, 04 May 2023 09:00:00 +0100

Another thankfully relatively brief intro [0:00 - 13:04], then Jon and Fintan are joined by Las Vegas resident and super-lawyer Jennifer Gaynor. They discuss all things Vegas, including the success of turning the city into a truly all-encompassing experiential venue, the sports teams, the F1 race, the new beach ball event venue (MSG? You know the one. A big ball thing), cannabis, the 25th straight month of $1bn+ revenues, and Wynn's look to the UAE [13:05 - 1:17:25]. We go far and wide, as you might expect.

Melanie Ellis on the UK white paper - yay! The Gambling Files RTFM 90

Tue, 02 May 2023 15:51:49 +0100

After a mercifully brief intro [0:00 - 10:41] Fintan and Jon are joined by the always-excellent Melanie Ellis of Northridge Law fame. Mel joins to discuss the just-landed and much-feared UK gambling white paper, which has solved all our problems in one fell swoop [10:42 - 1:00:04]. Special thanks to our corporate overlords at www.grs-recruit.com, as ever.

Oh, there might be some talk about Jon's dog's sensitive stomach in this one but it's all towards the end. And Sex And The City 2; you decide which is the more offensive topic.

Ron Atzmon of AU10TIX talks KYC and much more - The Gambling Files RTFM 89

Wed, 26 Apr 2023 12:15:23 +0100

This week, Jon tells Fintan about some stuff that's coming up for him, which is rather exciting [0:00 - 20:05], before the chaps are joined by the effervescent Ron Atzmon who talks KYC, payments, technology and much more. He also explains why Tina Turner is a queen, and tries to convince Jon that Return of the Jedi is the best Star Wars film. Yeah, right. Like that's a thing. [20:06 - 1:15:46]. Enjoy the episode, Ron is a character! In a good way.

Leo Judkins talks wellstuff and more! The Gambling Files RTFM 88

Wed, 19 Apr 2023 13:22:51 +0100

Another banger of an episode, as Jon reveals his million-dollar business idea in the intro – and Fintan agrees! AMAZING. The past tense of cling film, Fintan's next race and more are also discussed. There is even a mention of corporate overlords Gaming Recruitment Solutions (www.grs-recruit.com) in there.

Then... It's Leo time! Leo Judkins talk about his brilliant new project aimed at those of us with sedentary jobs who want to make a change. We talk sleep coaching, habit changing, everything. It's a winner and it's a pleasure to talk to someone so devoted to making positive change in the world.

Richard Marcus talks GTGGPC and more! The Gambling Files RTFM 87

Thu, 13 Apr 2023 12:52:58 +0100

Fintan and Jon talk about the poor affiliates, embattled in North America in a situation that… Well, is probably fine. If only we had an expert to talk about it though! [0:00 - 28:30]

Then the guest appears from above, His Eminence Richard Marcus, the legend. Richard is talking about his event, the Global Table Games and Game Protection Conference (GTGGPC for short, obv) which takes place in Las Vegas in a couple of weeks, with an absolutely stellar line-up. He also tells the story of becoming the most famous man in Peru for a day, and we talk music, which might be new for the podcast and came quite out of nowhere [28:31 - 1:34:46].

Find details on the event here: https://globaltablegamesprotection.com/

Paul Sculpher talks ETGs, slots, Waterworld and much more - The Gambling Files RTFM 86

Thu, 06 Apr 2023 15:54:15 +0100

It's a bonanza this episode! Fintan and Jon discuss the hilarious and sadly oh-so-predictable news out of the UK government regarding less-than-stellar corruption, plus Jon is relieved to learn that hypnotists are sometimes faking and he can go to shows in much greater comfort now [0:00 - 37:17].

Then the chaps are joined by Corporate Overlord Paul Sculpher of Gaming Recruitment Solutions (www.grs-recruit.com, yes it is a hyphen) who, in a wide-ranging conversation, sets Jon straight on the rules in the UK, talks about the perils of an increased number of slots, the benefits of ETGs, and how Waterworld is in fact not a terrible film despite everyone else thinking it is [37:18 - 1:42:13]. Enjoy a very wide-ranging episode!

Ros Wade talks Asia, UAE and cake; The Gambling Files RTFM 85

Tue, 04 Apr 2023 14:57:38 +0100

The new episode – sponsored by Corporate Overlords Gaming Recruitment Solutions (www.grs-recruit.com), and published by Publishing Overlords +More Media – starts with Fintan and Jon talking about stuff, some of which may or may not be gambling related [0:00 - 19:00].

Then, thankfully, they're joined by Ros Wade who discusses Asia, with some Philippines specifics, the UAE and its potential impact on Asian revenues, and cake [19:01 - 1:05:46].

Mel Ellis talks UK record fines and language, plus cake: The Gambling Files RTFM 84

Wed, 29 Mar 2023 14:33:05 +0100

Fintan and Jon do, sadly, get up to some waffling in this intro; it encompasses the previous episode and how Jon's hair plugs are doing, what happened to Dakky after his op, Joe's birthday, and Heathers: The Musical [0:00 - 30:56].

Then the Very Reverend Melanie Ellis, partner at Northridge Law joins the chaps to discuss both the language of a recent release by the UK Gambling Commission, and the huge fine levied against William Hill this week [30:58 - 1:37:22]. Mel also reveals she bakes her own favourite pastry, which blows Fintan and Jon's minds.

Also, the URL Jon couldn't remember is: https://thegamingboardroom.com/rg-mastermind/

Affiliate Marketing Discussion between Fintan & Kim Lund

Tue, 21 Mar 2023 12:21:00 +0100

So Jon is off doing some medical tourism stuff in Manila and Fintan is left to press the buttons AND ask questions at the same time.

Kim Lund CEO & Founder of Aftermath Interactive joins fintan to discuss, debate and chat about his thoughts on affiliate marketing and how he thinks things should be done.

Big thank you to Paul and Steven at Gaming Recruitment Solutions for their on-going support of the podcast, check them out for your gambling industry recrutiment needs!

The Gambling Files podcast is part of +More.Media

David Spragg talks casino collectibles and more +More; The Gambling Files RTFM 82

Wed, 15 Mar 2023 17:27:52 +0100

It's been a big week. First, Fintan and Jon have agreed a deal to become part of the excellent AndMore Media stable of studs, which is nice. Check out their newsletters if you haven't already - Earnings + More, Compliance + More, and Sharpr. They're all bloody great and that's not bias for our new publishing overlords.

This episode fintan and Jon discuss stuff, including a motoring fine and the merits of Robin Hood; Prince of Thieves [0:00 - 27:05]. THey are then joined by the fascinating David Spragg, of the Casino Collectibles Association, who talks about... well, collectible casino stuff. We learn the scarce, super-valuable chips from the past, what makes a good collectible, and so much more. It's a proper nerd-out, and we also learn a bit about the CCA's forthcoming event in Vegas [27:06 - 1:10:24]. Enjoy the episode!

Sebastian Paris talks Bwise, ICE service and more - The Gambling Files RTFM 81

Thu, 09 Mar 2023 09:00:00 +0100

It's a glorious second episode for the week, with Jon and Fintan on intro duties which take in - somehow - parenting, therapy, and executive recruitment [0:00 - 28:56]. Then they welcome top guest Sebastian Paris, COO of Bwise Media who comes to discuss his recent thought provoking LinkedIn post about ICE and the issues he had there. But as ever, the conversation takes many, many turns [28:57 - 1:32:35]…

WSJ's Katherine Sayre talks dodgy slots in the US and much more - The Gambling Files RTFM 80

Wed, 08 Mar 2023 13:10:37 +0100

This week's first episode sees Fintan and Jon tee off talking about all kinds of stuff, including the recent bonkers Videoslots issue in Netherlands [0:00 - 23:53] before they are joined by the most excellent - nay, venerable - Katherine Sayre of the Wall Street Journal. Katherine talks about the burgeoning not-a-slot-but-looks-a-lot-like-a-slot industry that has sprung up in many US states, issues with sportsbook expansion and tribal gaming, and more. She also explains that her version of coconut cake is probably more coconut than cake [23:54 - 1:16:00].

Also - check out a slot in action, like the ones Katherine describes, here.

Fintan talks BGC and more - The Gambling Files RTFM 79

Wed, 01 Mar 2023 14:44:39 +0100

An episode with a difference. First, the intro is Jon and Corporate Overlord Paul Sculpher of Gaming Recruitment Solutions (www.grs-recruit.com) who discuss some recruitment stuff, some cake-related things, all sorts [0:00 - 20:53].

Then our guest Fintan turns up, to discuss the news of the day. In this episode we actually explore a subject and research in real time, and you will hear the horror unfold as we look at the Betting And Gaming Council's latest press release [20:54 - 1:05:49]. You can see the release here and you can see the relevant page on the Gambling Commission website here - where you can also download the Excel document Fintan is looking at during the episode. We discuss issues with how information is presented, and how that can help arm industry critics.

Scott Longley talks 888, NY iCasino, + More and more; The Gambling Files RTFM 78

Tue, 21 Feb 2023 15:58:35 +0100

It's just Jon this week, Fintan and his hair are away being a Proper Dad. Doing away with the old intro format, Jon gets right into it with guest Scott Longley of the +More media empire, finding out about their newest product, Compliance + More; then they discuss recent events around 888, and the likelihood of iCasino ever appearing in New York State.

It's another winner. But we miss Fintan.

Bonus abuse: Ed Dickerson talks Greco, Fintan talks hamster: The Gambling Files RTFM 77

Thu, 16 Feb 2023 14:02:16 +0100

Well, a second superlative episode in a week. What a time to be alive! Fintan and Jon begin by talking about whether or not hamsters might be delicious, among other things, in a tightly-scripted opening exchange [0:00 - 17:12] before being joined by guest Ed Dickerson. Ed joins us from Greco, a company fighting bonus abuse in the industry and tells us his poacher-turned-gamekeeper tale. It's a great episode, Fintan nerds out and we learn whether Greco is named for former early 90s teen idol Richard Greco, or some more spurious reason [17:13 - 1:22:12].

Jamie Salsburg talks branding RG and much more; The Gambling Files RTFM 76

Tue, 14 Feb 2023 15:32:21 +0100

What an episode this week... It kicks off with Fintan and Jon discussing their first-ever in-person meeting, which happened at ICE; they also discuss ICE itself, and how Jon thought Fintan would be taller. Conversation switches to the cost of things for exhibitors/price gouging as highlighted in a recent LI post [0:00 - 26:52]. Then in swishes guest Jamie Salsburg to talk SMACK. We get into the branding of RG, why sometimes it's just completely unsuccessful and what can be done about that; we even get into the role of parenting on the next generation of players could mean. This conversation goes many, many places [26:53 - 1:38:10].

Enjoy the episode!

Steven DeMar explains the brilliance of ODDSWorks: The Gambling Files RTFM 75

Tue, 07 Feb 2023 15:00:00 +0100

Fintan and Jon kick off by talking about the hot topics going on in the world - this time it's about dishonest politicians being dishonest, among other things [0:00 - 14:09]. Then we meet the honestly excellent Steven DeMar to learn about his also-excellent brother (who invented the arcade game Defender! For real!) and their business, ODDSWorks. The gents have created a gaming conduit for North America, effectively, which allows smaller studios to get their games out to a much, much wider market. It's proper genius, and he's an absolutely lovely man. But does he watch Cobra Kai??? [14:10 - 1:09:16]

NoNoxa - new RG company aiming for change: The Gambling Files RTFM 74

Thu, 02 Feb 2023 15:35:54 +0100

This week, Jon manages to alienate two whole British cities in the intro [0:00 - 14:06], before he and Fintan are joined by Dominika and Nicolas Renaux, founders of new RG company NoNoxa. The pair explain how the company came about, their complementary industry backgrounds, their exciting partners (Maris! Karim!) and just how it all works [14:07 - 1:12:23]. Just two questions remain - what's their favourite Christmas film, and have they seen Cobra Kai? Listen and find out.

India draft law update with Jay Sayta; The Gambling Files RTFM 73

Wed, 25 Jan 2023 14:13:37 +0100

Fintan and Jon kick off with discussing the recent rumours about Entain and MGM renewing their will they-won't-they dance, plus they probably talk about some other unconnected stuff [0:00 - 23:53]. Then Jay Sayta, the pie-fingered genius himself, swoops in to bring us up to date on some confusing changes to the gaming laws in India and to hopefully clarify some of the more confusing bits for us [23:54 - 53:01]. Enjoy the episode!

Kate Chambers launches The Gaming Boardroom; The Gambling Files RTFM 72

Thu, 19 Jan 2023 10:00:00 +0100

No time stamps on this episode as guest Kate Chambers is with us from the beginning. First off, Jon brings us up to date on what he's actually doing at the moment, which brings us nicely to Kate joining the conversation to talk about the new resource she has just launched, The Gaming Boardroom (www.thegamingboardroom.com). It's a unique resource combining L&D, news, wider business insight, online and in-person events, reporting and much more. And Jon's part of it as well. So have a listen!

Paul Sculpher of Gaming Recruitment Solutions talks... recruitment! The Gambling Files RTFM 71

Wed, 18 Jan 2023 14:18:58 +0100

Jon gets proper told off by Fintan, who explains that the term Insect Overlord is not nearly as flattering as he thinks it is [0:00 - 14:45]. Then, our new overlord joins us from his recruitment castle in the shape of Paul Sculpher of GRS-Recruit.com, to talk about his many years in the industry and the hazards of recruitment [14:46 - 1:01:06]. Jon and Fintan chip in with some horror stories of their years of being headhunted (Fintan) and unemployable (the rest of the team).

Startups: Jesse Learmonth talks about them and other stuff; The Gambling Files RTFM 70

Thu, 12 Jan 2023 14:04:17 +0100

It's the start of season 2, episode 70 (or episode 1? I really need to work that out), and we kick off with Fintan and Jon talking some rubbish or other. I mean, having a highly-focussed conversation which is probably about gaming but might be in quite an oblique fashion.

Then we welcome the lovely Jesse Learmonth, host of The Betting Startup Podcast, who talks startups, favourites, what's going on for startups right now and all kinds of stuff. We even get into the top five Canadians *ever*. Enjoy the episode!

Phil Pearson talks '23 predictions, Jon confesses; The Gambling Files RTFM 69

Wed, 11 Jan 2023 19:57:44 +0100

Finally we reach the end of season 1 with the 69th episode, as our own small tribute to Bill & Ted. It's a big episode, kicking off with Fintan and Jon discussing all sorts of stuff, and Jon revealing he was once interviewed by the police over a serious allegation [0:00 - 32:24]. We then meet our guest, to discuss 2023 predictions with WhiteLabelCasinos.com CEO Phil Pearson, including what will happen to... well, pretty much everything [32:25 - 1:46:14]. It's a wide-ranging conversation, and Jon has kindly left all of Fintan's technical issues in there for your enjoyment.

Michelle Hembury updates us on Germany; The Gambling Files RTFM 68

Thu, 05 Jan 2023 13:26:10 +0100

Fintan and Jon discuss recent BGC comms [0:00 - 7:52], then we get to the good stuff. Brilliant German gambling lawyer Michelle Hembury, of Melchers Law, brings the latest developments from Germany and explains the ramifications [7:53 - 40:50]. It's all solid gold.

Antti Koivula updates us on Finland's BIG NEWS; we discuss Ohio; The Gambling Files RTFM 67

Wed, 04 Jan 2023 14:44:09 +0100

You asked, we listened! We've done an even longer intro this episode thanks to public demand. Fintan and Jon discuss New Year's resolutions (well, Fintan does), then get in to talking Ohio, and potential game changers in the state. Or not [0:00 - 43:17]. Then we're joined by the excellent Antti Koivula to bring us up to date on the big recent news from Finland [43:18 - 1:26:04], so this is an episode not to be missed. Happy new year, here's to 2023 not being rubbish!

John Holden talks REITs and risk, and much more; The Gambling Files RTFM 66

Thu, 22 Dec 2022 09:00:00 +0100

A twisty-turny episode today... Well, it's not really. It's much more straightforward. No intro, straight into a peach of an episode with Oklahoma State University's Associate Professor of Management, John Holden. Jon and John discuss REITs, how they may in fact be a highly flawed and dangerous path for a business to tread in the long term; John also talks about the fairly recent-ish NYT story about dubious marketing practises of gambling companies onto US university campuses, and we also discuss something Jon may have in fact completely dreamt up. Still no Fintan, but his amateur love of Adult Leisure magazines is also discussed. 54 minutes of pure gold. Enjoy the episode, and see you in 2023!

Brian Smillie talks 2Mee and influencers; The Gambling Files RTFM 65

Wed, 21 Dec 2022 13:00:00 +0100

No Fintan this episode, as he's gadding about, gallivanting and doing things 'dads' do around Christmas. Bah, and humbug. Jon keeps the waffle to a minimum (I KNOW RIGHT) in the intro, [0:00 - 2:51] before introducing Brian Smillie, of 2Mee fame. Brian says the company is experiencing huge growth with a relatively simple offering; it's easy to see how it could resonate with users, not least, as Jon suggests, in an RG context. Ben explains how the talent part works, the potential for building a brand's own comms talent, and much more [2:52 - 35:44].

Varun talks BetDEX and more - The Gambling Files RTFM 64

Tue, 20 Dec 2022 18:43:20 +0100

It's time to talk business, but first Fintan and Jon waffle [0:00 - 6:17] before being joined by this episode's guest, Varun Sudhakar of BetDEX fame. Varun explains the concept and execution of the recently-launched blockchain-based betting exchange [6:18 - 47:28].

This episode was scheduled to go out last week, but Jon had to move his office into his house so it was delayed. Sorry about that.

Scott Longley talks Earnings and More, and more; The Gambling Files RTFM 63

Thu, 15 Dec 2022 12:21:58 +0100

Fintan and Jon, unsponsored as they are, discuss the alleged shortcomings of the UK's Betting and Gaming Council - and invite them onto the podcast if they fancy it [0:00 - 34:52], then they're joined by the excellent Scott Longley of the wildly well-respected Earnings and More newsletter, so Fintan gets a chance to fanboy and we talk industry finance [34:53 - 1:25:14]. Enjoy the episode!

Jay Sayta updates on India, the Goa event and tax; The Gambling Files RTFM 62

Tue, 13 Dec 2022 18:41:01 +0100

A short one to kick the week off; we begin with Fintan and Jon exchanging pleasantries [0:00 - 13:09], followed by the legendary Jay Sayta who joins Fintan and Jon to discuss the recent G2G event in Goa, plus an update on the status of a few things going on in the India gaming industry [13:10 - 37:13]. And tax! He talks about tax. That bit is important. Enjoy Jay!

David Bartram talks FTX, crypto collapse and more; The Gambling Files RTFM 61

Fri, 09 Dec 2022 09:00:00 +0100

In this week's unsponsored bonanza, Fintan and Jon are talking pap [0:00 - 15:28] before being joined by David Bartram, founder of CryptoGamblingNews.com and all-round crypto genius. He explains what happened with the recently-fallen crypto exchange FTX, and the ripples this has caused, including within the world of crypto casinos/gambling [15:29 - 1:07:40]. He's brilliant as ever. Enjoy the episode!

Mike Leuchtenberg talks about life as a slot influencer; The Gambling Files RTFM 60

Wed, 07 Dec 2022 13:23:34 +0100

In our first unsponsored episode for quite a while, Fintan and Jon talk in the usual fashion [0:00 - 29:36] before being joined by slot influencer Mike Leuchtenberg. Mike is the man behind YouTube channel Oklahoma Casino Review Slots, a specialist channel for a particular type of slot machine. His channel has been growing since launch just over a year ago; he talks us through the project, issues he has had, and about being an influencer [29:37 - 1:12:32]. DAMMIT WE FORGOT TO ASK ABOUT COBRA KAI

Harry Lang discuss the rise of the influencer; The Gambling Files RTFM 59

Thu, 01 Dec 2022 19:05:39 +0100

Our last episode with sponsors Sportingtech, and with technical difficulties for Fintan, which Jon has kindly left in so everyone can enjoy. In the intro there is the usual catch-up, everyone seems well [0:00 - 8:19].

The inimitable Harry Lang is on board to discuss marketing, referencing his own experiences of recruiting influencers and how the whole thing works. It's a fascinating look behind the curtain, frankly. Plus we find time to discuss football and the best Guinness in London [8:30 - 59:02].

Per talks about clearing landmines and munitions in Ukraine; The Gamlbing Files RTFM 58

Fri, 25 Nov 2022 15:27:29 +0100

Brought to you by those folks with pearly white teeth at Sportingtech!

Fintan and Jon babble [0:00 - 22:56] and are then joined in a break from the norm by Per Rangaard, a board member of the Danish Support Group Ukraine, a team dedicated to clearing land mines and munitions from the war in Ukraine. As an industry we have all know people who have been impacted directly by the war - here we speak to someone that explains how we can best help on the ground [22:57 - 1:01].

Steve Ruddock talks Sands online, midterms and more – The Gambling Files RTFM 57

Tue, 15 Nov 2022 15:35:39 +0100

Steve Ruddock is back, discussing his new work overlords, shedding some light on the decision by Sands to not do online things or something, and discussing the midterm elections in the US before the polls had opened. I guess we will know when you hear this whether Steve is psychic or not, amiright?? Fintan and Jon start off by talking pap [0:00 - 23:00], then it's Steve [23:30 - 1:06:31] talking many North American things indeed.

Jennifer Gaynor's Vegas Update - The Gambling Files RTFM 56

Thu, 10 Nov 2022 20:13:37 +0100

In our rather wonderfully sponsored-by-Sportingtech podcast we welcome back top gambling industry lawyer Jennifer Gaynor to discuss what's been going on in the city, including a discussion of what Tilman Fertitta is up to, sports franchises, and more. The intro is brief this episode [0:00 - 6:30] before they get into the action [6:50 - 42:05]. Enjoy the episode!

Leigh Nissim talks FutureAnthem; Jon explains his absence. The Gambling Files RTFM 55

Thu, 03 Nov 2022 15:03:04 +0100

Sorry folks, it's been a while, but we explain the absence of the podcast, talk some smack [0:00 - 40:55], then we are joined by guest Leigh Nissim of Future Anthem fame who talks about Future Anthem, and other stuff [41:37 - 1:16:36]. Enjoy the episode! We're back!

Tom Nieman updates on Chicago and more; The Gambling Files RTFM 54

Thu, 22 Sep 2022 17:24:21 +0100

Sponsored by those utter legends at Sportingtech, for all your iGaming needs!

The podcast is graced once more by the magnificent Tom Nieman, who joins Jon to update us on Chicago, and talk a little about some other US-based bits and bobs. Fintan is here but only for the intro, in which we discuss his role to Jon's organ-grinder, sobriety, sponsoring athletes, and more. Enjoy the episode!

Steve Ruddock talks Wire Act in light of recent court case; The Gambling Files RTFM 53

Wed, 21 Sep 2022 16:28:41 +0100

Dario Gimenez talks LatAm and Pow Gaming - The Gambling Files RTFM 52

Tue, 20 Sep 2022 17:15:26 +0100

52 episodes - that's a year, kinda. Happy birthday to us! And thanks to our sponsor Sportingtech for, you know, just being you.

First episode this week we talk to the excellent Dario Gimenez, co-founder of Pow Gaming about both his company and what's worth knowing in iGaming in LatAm right now.

Feedback on this format very welcome, enjoy the episode!

Paul Burns talks Ontario - The Gambling Files RTFM 51

Tue, 13 Sep 2022 13:41:10 +0100

Brought to you by the wonderful folks at Sportingtech, for all your igaming platform needs.

This episode, Fintan and Jon welcome back Paul Burns, President and CEO of the Canadian Gaming Association. Paul talks about the recently announced figures, and what we might expect next, and about lots of other stuff that's really interesting and salient. Including, but not limited to, his rumoured tattoo.

Before Paul, there is some talk about things and stuff. Enjoy the episode.

Melanie Ellis talks new UK overlords, and the Gambling Commission - The Gambling Files RTFM 50

Fri, 09 Sep 2022 15:52:29 +0100

Did you know this podcast is sponsored by Sportingtech? It is! In this new shorter episode format, Jon discusses the big changes in gaming in his 17 years at Casino International. Plus, this episode Jon and Fintan are joined by Her Excellence Melanie Ellis, Partner at Northridge Law. Mel discusses the new English Prime Minister and what the appointment might mean for the industry, then Fintan asks a sensible question and Mel gives another brilliant answer.

Apologies for this episode coming out late, Jon had multiple deadlines this week... Sorry!

Frank Op De Woerd talks Curacao and Netherlands changes: The Gambling Files RTFM 49 - RTFM 49

Wed, 31 Aug 2022 13:25:12 +0100

We just thought we would try a shorter form this week and see how it goes; feedback appreciated. But somehow we still managed to gas in the intro for nearly 20 minutes... But then how would we ever find out about Jon's history of selling handbags at a poetry festival??? This week Fintan is back a little bit too, but the star is Frank Op De Woerd of CasinoNieuws.nl, he talks about his industry influencing but mostly it's about changes in Curacao, and the recent changes in Netherlands. He's great, but we do also discuss his wallpaper which we couldn't show you on the podcast. Because it's audio. But it was *very* nice. So, shorter episode. Let us know your thoughts.

Jamie Mitchell talks Low6; Clare Cogan talks recruiting and retaining; The Gambling Files RTFM 48

Thu, 25 Aug 2022 15:53:17 +0100

Did we mention we are presently sponsored by Sportingtech? They're great. But after the chat I just had with the garage, we might need another sponsor. Gah. Anyway, jon keeps chit-chat light but asks for feedback [0:00 - 4:30] then is joined by Jamie Mitchell of Low6 fame to talk, well, Low6 and other stuff. Luckily Fintan emailed some questions in and you should probably listen just to see how that turns out. It's not pretty [4:31 - 1:03:07]. Then Clare Cogan rolls in to discuss the difficulties of recruitment and retaining staff in present times, also candidate ghosting is now a thing, and she's in a book club that sounds pretty decent [1:03:48 - 2:01:14]. Ooooh, shall we have a TGFP book club? Now you're talking.

Prof John Holden talks US iGaming tax, Eliot Jacobson talks about his card counting past - The Gambling Files RTFM 47

Tue, 16 Aug 2022 08:00:00 +0100

Boy do we have a surprise for you... In assocation with our most excellent and fabulous sponsors Sportingtech, I mean. Jon kicks off with a seance to try and find Fintan [0:00 - 30:50], then is joined by University of Oklahoma research professor John Holden who discusses the regulatory oversight that's led to player acquisition costs becoming tax write-offs [31:34 - 1:19:06]. Then we're joined by man of many talents Eliot Jacobson who discusses his past life as a card counter and consultant to the industry [1:19:38 - 2:25:16]. Two of the nicest and most interesting guests in our illustrious history, we think you will agree. Oh, and two new ads created for your pleasure.

Antti on the Finland monopoly; Steve Ruddock on MA and CA and superheroes - The Gambling Files RTFM 46

Tue, 09 Aug 2022 16:10:29 +0100

Welcome back, another new episode in association with MEGA SPONSORS Sportingtech, for all your iGaming platform needs! Episode kicks off with Jon rambling (still no Fintan, best life etc) but not actually saying much [0:00 - 8:53], then we meet the very nice indeed Antti Koivula of Legal Gaming to learn about the state of Finland's gambling monopoly. It's a strange one, but luckily we got an expert in to discuss [9:52 - 54:59]. Then we welcome back the legend that is Steve Ruddock, and he explains what's going on in Massachusetts, and also look at California's thorny issues. And we decide pretty much on the top five superhero movies ever [55:18 - 1:48:02].

Jennifer on Vegas and bad weather, YGAM and BKM on their new training scheme, and Jay on a new India event - The Gambling Files RTFM 45

Tue, 02 Aug 2022 17:40:49 +0100

More free-of-charge treats, you lucky people! And all in association with Sportingtech, who we love and stuff. We have some intro burble from Jon - probably best skipped this episode, and that's being generous [0:00 - 10:35] followed by the always wonderful Jennifer Gaynor who joins us to talk Vegas and what's been going on there - bodies in the lake, casinos being demolished, all sorts [10:54 - 46:44]. Then we're joined by hang on that can't be right no it is, Jennifer Gaynor to talk about the weather in Las Vegas last week [46:45 - 1:07:41]. Then it's on to a trio of legends in YGAM's Dan Bliss and Ian Shanahan, and BetKnowMore's Ben Davies to discuss their awesome collaborative RG training project. Very interesting, and all three are Netflix users. But could that mean... Well, listen and find out [1:08:21 - 2:01:49]! Finally we have the lovely Jay Sayta, joining us for a brief chat to announce Gateway2Gaming's inaugural gaming expo and conference in Goa later this year. It's going to be a winner - find out more here [2:01:49 - 2:08:40].

There are also, hidden among the guests, two shiny new Sportingtech ad spots in there, featuring high quality professional standard production and content. Ha.

Frank op de Woerd on changes in NL; Leo talks industry fitness and wellness - The Gambling Files RTFM 43

Tue, 26 Jul 2022 14:39:49 +0100

It's a musical feast this episode, it really is - sponsored by Sportingtech of course! We have Mara Carlyle's excellent Bowlface en Provence as intro music, then Jon muses on smoking bans in casinos, which customers didn't return after covid shutdowns, and his recent car accident; Jon is also joined by top rapper Fur Q who opines on his preferred iGaming platform provider [0:00 - 16:14]. Then we welcome back the always-excellent Frank op de Woerd of CasinoNews.nl to talk about recent developments in the Netherlands, and a bit about iGB Live! too [16:15 - 35:35]; then we have a musical advert (a word from our sponsors!), then it's on to Leo Judkins, who is shaking up the industry's fitness and has a programme running on LinkedIn and online right now. Well worth a listen, though Jon may have overshared [35:50 - 1:31:38]. Finally Jon explains where you can find us online [1:31:40 - 1:32:18]. Enjoy!

James Bennett talks smack, Paul Foster talks Gibraltar's 'greylisting' - The Gambling Files RTFM 43

Mon, 18 Jul 2022 15:27:05 +0100

New and improved, and somehow worse! Welcome back. Jon is joined by a kinda guest host in the shape of James Bennett of Receptional, and they talk about... well, allsorts, including PR, marketing, Eminem's bestie Proof and James's bestie Bixente Lizarazu [0:00 - 53:42]. Then we have Paul Foster of Crucial Compliance - he's also CEO of the Gibraltar Betting & Gaming Association and in pole position to talk about the recent 'greylisting' of the peninsula. This is also where the difference between a good mic and a headset is illustrated, as this one was done with mic! [53:43 - 1:36:50]. Finally, you can enjoy the full instrumental of our new music - the gorgeous Bowlface en Provence by Mara Carlyle [1:36:51 - 1:41:09].

Michelle on Germany, Julia on alcohol-free wine, Ros and Sharon on Macau: The Gambling Files RTFM 42

Wed, 13 Jul 2022 18:31:47 +0100

It's a beauty this week, brought to you in association with Sportingtech, who would probably get your bike back if it got stolen. We begin with Jon talking about the opening lines of books for no discerible reason [0:00 - 10:34], then the always-excellent Michelle Hembury joins Jon to discuss recent enforcement and progress in Germany's iGaming [10:35 - 42:01]. Julia Wilson then educates us about alcohol-free wine, how it's made and why it's a solid addition to your F&B offering [42:16 - 1:24:50]; finally the effervescent Sharon Singleton and Ros Wade join the fun from Asia Gaming Brief to discuss the recent events in Macau - you know, where everything got closed [1:24:51 - 1:45:48]. Oh, then we explain where you can find/follow us [1:45:49 - 1:46:38]. Enjoy!

Jake & Dean talk Prophet Exchange, Alan on Spotlight Sports' report, Lorraine explains RT Therapy - The Gambling Files RTFM 41

Tue, 05 Jul 2022 13:48:48 +0100

It's a strange one this week... But it's also our first with a sponsor, yay! Welcome to Sportingtech.com and all the good shit they do. Jon is on his own for the intro so it's thankfully short, not unlike him [0:00 - 10:39], then Jake Benzaquin and Dean Sisun join the cahps to discuss Prophet Exchange [10:49 - 43:37]. Alan Davis stops by to explain what the hell Spotlight Sports' new report is about and to hear Jon tell a joke that's actually quite good [43:38 - 1:24:10]; finally we are joined by Lorraine Perrons of Gambling Recovery Therapy who explains to Jon about Rapid Transformational Therapy, and how it may seriously help treatment in the sector [1:24:11 - 2:28:24]. Finally we explain where you can find us [2:28:27 - 2:29:44].

Sharon on Philippines, Aus and Macau; Lloyd Danzig on VC; David Bartram on the crypto crash and more - The Gambling Files RTFM 40

Wed, 29 Jun 2022 18:28:50 +0100

A reasonably epic episode. Fintan and Jon kick off discussing Jon's sexercise moves (they're actually for mobility and leg strength) and more [0:00 - 19:37], then they're joined by the wonderful Sharon Singleton of Asia Gaming Brief fame, discussing recent bizarre events in Philippines, an update on Australia's long-running soap opera, and Macau's 'recovery' [19:38 - 56:09]. Then star VC bloke Lloyd Danzig pops in to talk all things VC and investing, with a dash of American Psycho in there [56:10 - 1:36:53] somehow… Finally we are blessed with the presence of our crypto expert David Bartram, discussing the whys of the crypto crash and how it has or has not affected crypto casinos, plus the fall of the mighty NFT and a possible NEW crypto that you should totally invest in [1:36:54 - 2:31:24]. Then Jon explains how you can follow the podcast. Well, it's more of a beg [2:31:25 - 2:32:25]. Enjoy!

Debra Nutton on life and career lessons; Kim Lund talks game development - The Gambling Files RTFM 39

Wed, 22 Jun 2022 12:42:35 +0100

This week we have Jon's book recommendations for Fintan - yes, really - and exciting news about sponsorship [0:00 - 31:51]; then they chaps are joined by the excellent Debra Nutton, a gaming exec who has long stints in the boardrooms of MGM and Wynn Resorts on her resumé. Debra talks about a stellar career and what she's learned [31:52 - 1:25:33]. Then Kim Lund emerges like the sun to warm our souls, discussing the space between gaming and gambling, game development, and his hopes for Aftermath Interactive's new game, Hands of Victory [1:25:34 - 2:19:47]. Finally Jon asks a small favour... [2:19:49 - 2:20:42]

Andrew Tottenham on gambling stuff; Harry Lang talks branding - The Gambling Files RTFM 38

Wed, 15 Jun 2022 17:06:08 +0100

We return for more shenanigans. Fintan and Jon discuss depilation and Spotify, among other things [0:00 - 19:56]; then the chaps are joined by Andrew Tottenham who discusses many things - the role of an outside consultant, which markets excite him globally, and much more [19:58 - 1:26:41]. Then Harry 'Clubber' Lang pops up for a return visit, talking muchos smack, and also branding - who's nailing it and who isn't [1:26:42 - 2:03:26]. Then there's some bits at the end about where to find us etc [2:03:27 - 2:04:08]. Enjoy the episode.

Mel Ellis and Gambling Act Review Bingo; Saracen Casino and Global Payments on sports betting; more tat - The Gambling Files RTFM 37

Wed, 08 Jun 2022 14:18:47 +0100

Another week, another episode of pure unexpurgated joy. The chaps talk some nonsense, and discuss the episode, first [0:00 - 19:54]. Then Fintan and Jon have a brainwave, which they unleash on the unfortunate but great Melanie Ellis, and decide to formulate Gaming Act Review Bingo; Mel discusses some of the things we are likely to see in the review, should it ever emerge, and some things that seem less likely now [19:55 - 53:08]. Then Jon is joined by the excellently named Chris Justice of Global Payments, and Carlton Saffa of Arkansas' Saracen Casino. They talk about the casino's new sports betting app, the market, and more [53:09 - 1:45:08]. Finally, Jon advises where you can follow, subscribe etc [1:45:09 - 1:45:57]. But WHO HAS BEEN WATCHING NETFLIX???

Kate Chambers on ICE and her new project; Tom Waterhouse on being a legend; Jed Corenthal on Phenix and streaming - The Gambling Files RTFM 36

Wed, 01 Jun 2022 09:00:00 +0100

Another week, another video trail, and yet again Jon gets away with Fintan not realising they've started recording. This week, the Indiana Jones and Short Round of the gambling industry talk smack [0:00 - 15:31] then meet the legendary Kate Chambers to discuss ICE and her new project, The Gaming Boardroom [15:32 - 1:14:03]. Then Tom Waterhouse pops in to talk about his career and life as a 4th generation bookie, plus some tales of his amazing grandfather and their ties to Tonga [1:14:04 - 1:58:49]. Finally we meet Jed Corenthal of Phenix, who discusses streaming and in-play betting with Fintan while Jon is waylaid for the entirety of the actual interview [1:58:50 - 2:26:23] but luckily, his mic is off. Finally, you can learn where to follow and subscribe [2:26:24]. Do they all watch Cobra Kai? Listen to find out! Enjoy the episode!

Simon Thomas talks Gambling Act review and Hippodrome birthday; Alun Bowden talks black markets; cake - The Gambling Files RTFM 35

Thu, 26 May 2022 12:48:51 +0100

It's another winner. And this one has a video trailer! Fintan and Jon talk trash to start, including Fintan's next challenge, the destruction of the traditional news network, and some other stuff [0:00 - 38:18]. Then Simon Thomas joins the podcast, The Don at The Hippodrome Casino. Simon discusses the upcoming Gambling Act review in the UK, and talks about the first 10 years of the Hippodrome's life, and drops the odd name here and there. Prince, for example [38:19 - 1:36:10]. Finally, we are outclassed and outwitted by Eilers and Krejcik's Alun Bowden who explains the real deal with gambling black markets and why they're often used as political weapons [1:36:11 - 2:23:13]. Finally, how and where you can find us [2:23:14 - 2:24:12]. Enjoy!

Tom talks Chicago; Symplify on Hyper-individualisation; Sharon and Ros discuss Philippines, Macau and more - The Gambling Files RTFM 34

Tue, 17 May 2022 15:30:46 +0100

Ohhhh this is a good episode. Fintan and Jon talk about, you know, what's in the episode first [0:00 - 11:35], followed by the great Tom Nieman explaining what's going on with Chicago and its planned casino, and why the nay-sayers are circling [11:36 - 46:27]. Then we're joined by the excellent Alberto Alfieri of Jada Gaming and Paul Crisp of Symplify to explain why their AI-driven hyper-individualisation software is great for customer service - and 50% of these guests watch Cobra Kai - plus a new movement is formed [46:28 - 1:32:14]. Finally, we are graced with the company of Asia Gaming Brief's Sharon Singleton and Ros Wade to talk us through expectations in the Philippines post-election, the new president's urban myth, and more Macau Madness [1:32:15 - 2:08:31]. Finally, the subs stuff [2:08:32 - 2:09:05]. Enjoy a packed episode.

Jay Sayta explains gambling in India; J Gaynor talks recent Vegas events; – The Gambling Files RTFM 33

Wed, 11 May 2022 13:11:09 +0100

We kick off with Fintan trying to decide the next punishing race he wants to do, while Jon is highly supportive [0:00 - 31:21], then we're joined by top new guest Jay Sayta, who explains both the land-based and online sides of the industry in India [31:22 - 1:18:55]. It's an education. Then Jennifer Gaynor stops by to discuss what's been happening in Vegas - the Palms re-opening, the recent Strip proerty purchase by that nice Mr Fertita, the blossom of sports teams in Vegas (and F1!), and the dead bodies popping up in Lake Mead [1:18:56 - 1:52:51]. That's followed by the bit at the end [1:52:52 - 1:53:21]

How has New York gone so far? And what's up in Germany? – The Gambling Files RTFM 32

Wed, 04 May 2022 15:43:11 +0100

This week Fintan and Jon discuss some random stuff at the start [0:01] before welcoming the always-excellent Steve Ruddock of Wagers.com to talk about how the NY online market is developing, and the MGM bid for LeoVegas [16:17]; then they are graced by the presence of Michelle Hembury of German law firm Melchers to discuss the recent case involving Entain, and explain why it's not as disturbing as it may first appear [1:08:21]. Littered throughout are also references to Cobra Kai, of course. And right at the end, you can find out how to follow the podcast. It's all good, dawg.

Sports odds, eSports and Stallone – The Gambling Files RTFM 31

Tue, 26 Apr 2022 15:35:04 +0100

Fintan is entirely present this episode, discussing with Jon the noticeable decline in the quality of free stuff at expos [0:00 - 17:19] before they are joined by Jeevan Jeyaratnam, COO at Abelson Odds to talk sports betting and odds setting [17:21 - 1:11:41]. Then Luke Cotton from Code Red Esports pops up to explain, well, Esports, how it works, what works and doesn't work, and much more. We also ask both guests the crucial Cobra Kai question, with shocking results, and Sylvester Stallone pops up, thought not IRL.

Earle G Hall talks cashless; Fintan and Jon talk ICE and more – The Gambling Files RTFM 30

Wed, 20 Apr 2022 16:01:43 +0100

Fintan's return was only partial, it seems; he's here for the intro today, but not the interview. *sigh* He's getting too big for us I think. Anyway, he and Jon discuss the recent ICE show, and The Casino Awards [0:00 - 28:45], then Jon is joined by Earle G Hall to discuss cashless gaming. Earle is a part of the GSA and is also CEO of AXES, so he speaks with authority to enlighten us to the issues that surround the adoption of cashless, why it should happen, and what to be wary of when it does [28:46 - 1:48:17]. It's another winner.

Michelle on Germany; Dr Auer on game mechanics; Fintan on MdS – The Gambling Files RTFM 29

Tue, 12 Apr 2022 09:00:00 +0100

FINTAN RETURNS! This must be what it was like making Lord of the Rings. Intro chit-chat with a dash of ICE is at the beginning [0:00 - 13:45], then we are joined by Michelle Hembury of German law firm Melchers to discuss just what's gone wrong with the regulatory side of gambling there [13:46 - 38:02]. Dr Michael Auer returns too, discussing his academic paper on the impact of game mechanics on problematic gambling behaviour, in a truly exceptional study using real player data [38:04 - 1:18:14]; finally, Fintan tells us about his adventures while he was off getting a tan in the Sahara [1:18:15 - 2:14:06]. Enjoy!

Paul Ryder talks The Casino Awards, Jon talks crap – the Gambling Files RTFM 28

Wed, 06 Apr 2022 16:29:37 +0100

Jon - still on his lonesome - finds the time to talk to himself about the genius of using the ampersand/and in a company name [0:00 - 5:44], and complains about having a sore throat. Then he's joined by the one and only guest this week, Casino International publisher Paul Ryder, who's here to discuss next week's Casino Awards, and to explain why they're not crap [5:45 - 46:09].

Sharon talks Aus and Asia, Jen Bowman talks beluga whales and inspiration - The Gambling Files RTFM 27

Thu, 31 Mar 2022 13:09:42 +0100

Talking smack goes solo this week without Fintan as he yomps through the desert instead of doing this, so Jon thinks up some cool new names for gambling companies [0:00 - 5:38]; Asia Gaming Brief's Sharon Singleton comes on to discuss events in Australia, what may be happening in Saipan and of course, Macau [5:39 - 33:36]; and IGT's Jennifer Bowman talks about inspiration, beluga whales, her career and the benefits of mentorship, and a lot more [33:38 - 1:43:46]. No narwhals though.

Gordon Moody world first, Rob Davies has a book – The Gambling Files RTFM 26

Tue, 22 Mar 2022 15:42:14 +0100

Another twofer, as our American cousins say; Jon and Fintan meet two guests but it's two superb guests. First they talk smack [0:00 - 9:23]. Then the brilliant Harp Edwards explains the work at Gordon Moody, where she works on the world's first ever residential treatment centre for women with gambling problems. This could be industry-changing, and it's a great listen [9:24 - 1:01:47]. And the data! Second, we have The Guardian's Rob Davies talking about his recent book, Jackpot: How Gambing Conquered Britain. It's a wide-ranging conversation with a very smart and funny man [1:01:48 - 2:18:55].

Security with Synectics, Ontario with the Canadian Gaming Association – The Gambling Files RTFM 25

Tue, 15 Mar 2022 11:00:00 +0100

Just two guests this week but we're pretty sure the show is a winner. Jon and Fintan talk smack [0:00 - 18:28], then get comfortable with David Aindow of Synectics to chizzle-chazzle about security, the cloud, data sharing, and all kinds of things [18:29 - 58:44]. And then Jon mocks Fintan and gets his chat on with Paul Burns of the Canadian Gaming Association to talk about Ontario opening up and what's going on there [58:46 - 1:50:53]. Not to be missed, in our not-very-humble opinion.

Sarah talks NHS, Matt talks everything – The Gambling Files RTFM 23

Wed, 02 Mar 2022 16:15:05 +0100

Fintan and Jon talk to returning superstar Sarah Ramanauskas about the UK NHS decision to no longer accept funding from an industry-backed source [16:16 - 49:41], and Matt Zarb-Cousin joins us to find common ground and discuss his lived experience, and stuff [49:43 - 1:44:15]. Enjoy!

ICE laid bare, and Texas explained – The Gambling Files RTFM 22

Tue, 22 Feb 2022 19:57:17 +0100

Fintan and Jon meet Alex Pratt from Clarion Gaming to talk turkey, and what ICE might actually be this year - plus where it will wind up in future among other things [06:02 - 01:01:59]. Then Sean Chaffin stops in to explain what's going on with both the potential for casinos in Texas, and the state's existing poker clubs, plus shares some pretty amazing history of the state regarding gambling [01:02:00 - 01:37:15].

Affordability checks solved; problem gambling solved - The Gambling Files RTFM 21

Tue, 15 Feb 2022 18:36:37 +0100

Fintan talks truffles, Jon talks leaks, both talk half-time shows and ICE [0.00 - 17:44]. We decided we needed to just fix things this episode, so we got on experts to help us fix two of the big issues facing gaming: affordability checks, and problem gambling. And we only bloody did it! Charles Cohen talks about his latest project Department of Trust, which amazingly appears to have resolved affordability [17:45 - 1:05:55]; and we talk with Dr Michael Auer of Neccton fame about his work in data analysis, the origins of AI and its role in problem gambling detection [1:05:57 - 2:08:14]. It's another winner from The Gambling Files.

Selling out, Single Customer View, CSR, and recruitment - The Gambling Files

Wed, 09 Feb 2022 18:14:24 +0100

Fintan dips in and out this week, when he's not getting a Shuffle Trampoo. Four guests this week, starting with Fintan talking about the sale of BonusFinder.com [0.00 - 17:34]; then we move on to the great Melanie Ellis discussing Single Customer View [17:36 - 56:07]. Then we're joined by the legendary Richard Schuetz to talk about CSR and the role a casino can play in the community [56:08 - 1:21:47]; and we wrap things up with the utterly lovely Ben Farber shedding some light on executive recruitment [1:21:48 - 2:09:03]. Enjoy the episode.

Data, Games Global, Leadership - RTFM 19

Wed, 02 Feb 2022 17:08:35 +0100

No Fintan this week as he bathes in champagne and truffles; it's just Jon [0:00-2:07] and three great guests. We kick off with Bob Dix discussing the recent report and subsequent skewed news reporting on data and player tracking at Sky Bet [2:08-34:28]; follow that up with the great Walter Bugno talking about his new project at Games Global, and of course some football talk [34:30-1:12:12]; and we round things off with a chat about leadership and heroes, with Earle G Hall [1:12:14-2:10:50]. Enjoy the episode!

Macau, RG from the operator side, crypto in football and more

Thu, 27 Jan 2022 13:08:52 +0100

Back with a bang AND a whimper, the gambling industry's number one cocktail of sex, drugs and rock and roll is back, minus the sex, drugs and rock. And roll, actually. Fintan and Jon discuss some stuff at the start [0:00-22:44], then Sharon Singleton and Ros Wade join us from Asia Gaming Brief to talk over recent major developments in Macau [22:46-55:24]; Maris Catania chats with us about her role as Head of RG and Research at Kindred Group, and her recent PhD paper [55:26-1:39:52]; and we close with author and journalist Martin Calladine discussing his book about fan-owned football clubs, and his in-depth knowledge of crypto and how it is making inroads into the football world [1:39:54-2:23:15]. Don't miss it!

PlayStar, Omnico's survey, and Judge Cheryl Moss - The Gambling Files RTFM 17

Thu, 13 Jan 2022 15:51:12 +0100

Slightly different format this week, and slightly late - sorry folks - but worth it, we believe. This week, no TL;DR episode, instead we have summarised some of the later content in a longer intro [0.00 - 15:51]. See what you think. Fintan and Jon meet Per Hellberg, PlayStar CEO, to talk through the company's focus on North America despite being mostly European [15:52 - 0:54:26]; Omnico's Keith Dunphy to learn more about the company's recent survey on casino hygiene and customer preference [0:54:28 - 1:16:07], and finally the legendary Judge Cheryl Moss to talk about Nevada's revolutionary Gambling Diversion Court [1:16:09 - 02:21:06]. Enjoy the episode.

US sports betting predictions, Chicago status - The Gambling Files RTFM 16

Wed, 22 Dec 2021 12:00:00 +0100

It's the final episode of 2021! Jon – still no Fintan, we now just call him Monsieur Grosse Bottes – has a chat with Steve Ruddock of Betting USA and Gaming Law Review about his predictions for the Sports Betting market in the US for 2022 [0:00 - 1:07:31], then catches up with Tom Nieman to talk about Tom's home town Chicago and what's going on with the casino process there [1:07:32 - 1:27:52].

US Sports betting predictions, Chicago status - The Gambling Files TL;DR 16

Tue, 21 Dec 2021 17:43:50 +0100

Jon – no Fintan, he's just got too big for the show, I'm expecting a spin-off any day now – has a chat with Steve Ruddock of Betting USA and Gaming Law Review about his predictions for the Sports Betting market in the US for 2022 [0:00 - 04:49], then catches up with Tom Nieman to talk about Tom's home town Chicago and what's going on with the casino process there [04:12 - 09:48]. Penultimate episode before Christmas and, well, it's a gift...

Better Change's mission, Casino Royale Antigua - The Gambling Files RTFM 15

Thu, 16 Dec 2021 13:00:00 +0100

This week we meet Victoria Reed, co-founder of Better Change to discuss the company's mission and what makes them stand out. It's good. Well, that's why we asked her on. They're awesome.

Then we meet Sergio Porcasi, MD of Casino Royale Antigua, the newly-opened casino on this island paradise. Sergio tells us about the gaming operation, and a little about the local market.

No Fintan sadly on this episode, but Jon says 'to be sure' several times to try and pay homage to his be-haired co-host.

Better Change's mission, Casino Royale Antigua - The Gambling Files TL;DR 15

Wed, 15 Dec 2021 15:33:24 +0100

A look ahead with Jon Bruford - NO FINTAN (ladies, I'm sorry to disappoint) - to what's coming in the RTFM episode. This week we meet Victoria Reed, co-founder of Better Change to discuss the company's mission and what makes them stand out. It's good. Well, that's why we asked her on. They're awesome.

Then we meet Sergio Porcasi, MD of Casino Royale Antigua, the newly-opened casino on this island paradise. Sergio tells us about the gaming operation, and a little about the local market.

New York Problem Gambling, UK gambling history – The Gambling Files RTFM 14

Wed, 08 Dec 2021 14:30:00 +0100

Fintan 'Fun Tool' Costello and Jon 'NO' Bruford are joined by the excellent Robin Fetterman and Amy McBride from the New York Council on Problem Gambling [0:00-41:23], and Dr Seamus Murphy, who talks about his academic opus The Casino and Society in Modern Britain [41:25-1:30:20]. The spectre of Big Marmalade also raises its head.

New York Problem Gambling, UK gambling history – The Gambling Files TL;DR 14

Tue, 07 Dec 2021 19:55:42 +0100

Fintan 'Fun Tool' Costello and Jon 'Bruford' Bruford are joined by the excellent Robin Fetterman and Amy McBride from the New York Council on Problem Gambling [0:00-2:30], and Dr Seamus Murphy, who talks about his academic opus The Casino and Society in Modern Britain [2:31-5:21].

Ontario, Macau, Las Vegas – The Gambling Files RTFM 13

Wed, 01 Dec 2021 13:00:00 +0100

We're really rather pleased with this episode. Fintan and Jon meet Kindred Group's Amanda Brewer who discusses the potential for Ontario as an iGaming market, and just what makes it so special [0:00-33:56], the wonderful Ros Wade and Sharon Singleton from Asia Gaming Brief join us to discuss the explosive recent events in Macau [33:58-1:03:38], and we close this episode with Jennifer Gaynor discussing her book 'That (Expletive) Broad: Women Who Broke Barriers in the Casino and Gaming Industry'; she tells us some stories of female pioneers in our industry, both historical and contemporary [1:03:40-1:43:40].

Ontario, Macau, Las Vegas – The Gambling Files TL;DR 13

Tue, 30 Nov 2021 18:28:43 +0100

This is an absolute peach of a TL;DR - we have Kindred Group's Amanda Brewer giving a heads-up about what we will be discussing on the next (RTFM) episode [0:00-07:23], the wonderful Ros Wade and Sharon Singleton from Asia Gaming Brief join us to discuss the explosive recent events in Macau [07:25-10:12], and we close this episode with a tease from Jennifer Gaynor's book 'That (Expletive) Broad: Women Who Broke Barriers in the Casino and Gaming Industry' [10:15-15:22].

The rise of Paddy Power, blackjack tales – The Gambling Files RTFM 12

Wed, 24 Nov 2021 12:30:00 +0100

In The Gambling Files deeper dive this week, Fintan and Jon go author crazy, with Business Post journalist Aaron Rogan discussing his excellent book Punters: how Paddy Power bet millions and changed gambling forever, and the ebullient Arnold Snyder talks about his final Blackjack book, Radical Blackjack. Arnold talks about some of his techniques to beat the house over the years, and his adventures at the table.

The rise of Paddy Power, blackjack tales – The Gambling Files TL;DR 12

Tue, 23 Nov 2021 17:38:15 +0100

Fintan and Jon go author crazy this week, with Business Post journalist Aaron Rogan discussing his excellent book Punters: how Paddy Power bet millions and changed gambling forever, and the ebullient Arnold Snyder talks about his final Blackjack book, Radical Blackjack. Arnold talks about some of his techniques to beat the house over the years, and his adventures at the table.

Data wrangling, table game protection – The Gambling Files RTFM 11

Thu, 18 Nov 2021 12:00:00 +0100

Ahhhh, the deeper dive... Fintan and Jon are joined in this week's longer episode by Push Technology's Sean Bowen, discussing the mechanics of data wrangling and the importance of efficiency for operators of all kinds, and Richard Marcus, poacher turned gamekeeper, practitioner of the Dark Arts of table game manipulation and master storyteller. Join us...

Data wrangling, table game protection – The Gambling Files TL;DR 11

Wed, 17 Nov 2021 16:13:14 +0100

Fintan and Jon are joined in this week's TL;DR episode by Push Technology's Sean Bowen, discussing the mechanics of data wrangling and the importance of efficiency for operators of all kinds, and Richard Marcus, poacher turned gamekeeper, practitioner of the Dark Arts of table game manipulation and master storyteller. Join us...

The Caesars Palace Coup - The Gambling Files RTFM 10

Thu, 11 Nov 2021 11:00:00 +0100

This is it, the big one, RTFM, the deep dive. Fintan and Jon have just the one guest this week, but what a guest - author and journalist Max Frumes discusses his superb book The Caesars Palace Coup: How A Billionaire Brawl Over The Famous Casino Exposed The Power and Greed of Wall Street. As you can see, the book also has an excellent title. Max co-authored the book with Sujeet Indap who unfortunately couldn't join us.

The Caesars Palace Coup - The Gambling Files TL;DR 10

Wed, 10 Nov 2021 17:15:33 +0100

Fintan and Jon have just the one guest this week, but what a guest - author and journalist Max Frumes discusses his superb book The Caesars Palace Coup: How A Billionaire Brawl Over The Famous Casino Exposed The Power and Greed of Wall Street. As you can see, the book also has an excellent title. Max co-authored the book with Sujeet Indap who unfortunately couldn't join us.

BGO & UK licensing; Problem gambling slogans – The Gambling Files RTFM 9

Wed, 03 Nov 2021 10:30:00 +0100

Fintan and Jon are joined by Melanie Ellis to discuss licensing requirements for the UK iGaming market, and what it takes to surrender one - and should Ray Winstone be the one requesting it be handed over? [00:00-38:12]

Our second guest this week is Sarah Ramanauskas of Gambling Integrity, who discusses the failures of the UK industry's last public campaign slogan, and the hopes for the new one, and much more. [38:13]

BGO & UK licensing; Problem gambling slogans & effectiveness – The Gambling Files TL;DR 9

Tue, 02 Nov 2021 15:41:15 +0100

Our second guest this week is Sarah Ramanauskas of Gambling Integrity, who discusses the failures of the UK industry's last public campaign slogan, and the hopes for the new one, and much more.

The Gambling Files - RTFM 8: Goa, problems in Aus, XLMedia, IPO stuff

Wed, 27 Oct 2021 11:54:37 +0100

Fintan and Jon welcome back superstar experts Sharon Singleton and Ros Wade of AGBrief, discussing events in Goa and looking at some of the issues going on in Australia in light of recent news. Ory Weihs joins the circus to talk about his successes at XLMedia and the nuts and bolts of an IPO.

The Gambling Files - TL;DR 8: Goa, XLMedia, IPO stuff

Tue, 26 Oct 2021 19:12:19 +0100

Fintan and Jon find out what's up with Sharon Singleton and Ros Wade of AGBrief, discussing events in Goa, while Ory Weihs talks about his successes at XLMedia. This is of course a teaser for the deeper dive, which follows soon...

The Gambling Files - RTFM 7: G2E, NCPG, & Buzz Bingo rocking it

Wed, 20 Oct 2021 14:27:55 +0100

This week's deeper dive is another peach. RX's Korbi Carrison, Event Director for G2E joins Jon and Fintan to talk shop (0.00-29mins), plus Keith Whyte drops in for an illuminating chat about the National Council on Problem Gambling and their work in the US (29:10-1:26.11), and how the market is opening faster than anyone can react. Finally we speak to the brilliant Harry Lang about his innovative marketing work for Buzz Bingo (1:26.15-end).

The Gambling Files - TL;DR 7: G2E, NCPG, Buzz Bingo rocking it

Tue, 19 Oct 2021 18:48:05 +0100

RX's Korbi Carrison, Event Director for G2E joins Jon and Fintan to talk shop, plus Keith Whyte drops in for an illuminating chat about the National Council on Problem Gambling and their work in the US, and how the market is opening faster than anyone can react. Finally we speak to the brilliant Harry Lang about his innovative marketing work for Buzz Bingo.

The Gambling Files - RTFM 6: Single Customer View, Japan, Inuvo

Wed, 13 Oct 2021 12:09:40 +0100

Fintan and Jon meet Melanie Ellis of Northridge Law, who discusses the proposed Single Customer View for UK iGaming, and its controversies (0-47 minutes); Tom Nieman returns to discuss developments in Japan (47:06-56:35); and Rich Howe, CEO of Inuvo, explains why their AI-driven system is the future of marketing for the gaming industry (56:39-end).

The Gambling Files - TL;DR 6: Single Customer View, Japan, Inuvo

Tue, 12 Oct 2021 15:58:58 +0100

Fintan and Jon meet Melanie Ellis of Northridge Law, who discusses the proposed Single Customer View for UK iGaming, and its controversies; Tom Nieman returns to discuss developments in Japan; and Rich Howe, CEO of Inuvo, explains why their AI-driven system is the future of marketing for the gaming industry.

The Gambling Files - RTFM 5: Germany, Netherlands, and The Hippodrome

Tue, 05 Oct 2021 16:14:23 +0100

No TL;DR this week, we're trying something new. Fintan and Jon speak with Robert Lenzhofer of Hölle Games about recent legislatory issue for iGaming in the country, and what Robert is doing to ease some of the resulting pain for operators; to Frank Op de Woerd of www.casinonieuws.nl about the country's newly-minted online gambling industry; and The Hippodrome Casino's George Constantinou about their superb app, phasing out the traditional loyalty card and bringing myriad benefits.

The Gambling Files – RTFM 4: Fintech, running, M&A, reinventing slot buttons

Thu, 30 Sep 2021 12:40:49 +0100

In this week's deeper dive, Fintan and Jon meet Martyn Holman of Augmentum Fintech to talk, well, fintech and running after Martyn's Dragon's Back experience; the wonderful Jennifer Gaynor (J Gaynor Law) to discuss recent North American mergers and acquisitions; and the ebullient Christy Lemons talks to us about her excellent company and her new invention - reinventing the slot button. And much more, of course.

The Gambling Files – TL;DR 4: Fintech, running, M&A, reinventing the slot button

Wed, 29 Sep 2021 17:58:58 +0100

Fintan and Jon meet Martyn Holman of Augmentum Fintech to talk, well, fintech and running after Martyn's Dragon's Back experience; the wonderful Jennifer Gaynor (J Gaynor Law) to discuss recent North American mergers and acquisitions; and the ebullient Christy Lemons talks to us about her excellent company and her new invention - reinventing the slot button.

The Gambling Files - RTFM 3 - Gambling NFTs and SPACs deep dive

Fri, 24 Sep 2021 10:22:40 +0100

Fintan Costello and Jon Bruford talk with David Bartram of cryptogamblingnews.com to discuss NFTs, Zed.Run and crypto gambling while the very reverend Gavin Isaacs tells us what he's up to and explains the guts of a SPAC. Not to be missed.

The Gambling Files - TL;DR 3 - Gambling NFTs and SPACs

Tue, 21 Sep 2021 17:32:45 +0100

Fintan Costello and Jon Bruford talk to David Bartram of cryptogamblingnews.com discusses NFTs, Zed.Run and crypto gambling while the very reverend Gavin Isaacs tells us what he's up to and explains the guts of a SPAC. Not to be missed.

The Gambling Files - RTFM 2

Thu, 16 Sep 2021 16:37:09 +0100

Fintan Costello and Jon Bruford talk to Jennifer Gaynor about the recovery of Las Vegas and how it's going; to Alex Barter about the status of the watch as the modern pissing contest; and to The Guardian's Rob Davies about the recent sale of William Hill's non-US estate to 888. It's a doozy.

The Gambling Files - TL;DR 2

Wed, 15 Sep 2021 16:05:47 +0100

The Gambling Files – RTFM

Thu, 09 Sep 2021 17:00:04 +0100

The deeper dive. We welcome guests Tom Nieman, discussing the ramifications of recent elections in Japan for the IR bids, plus Ros Wade and Sharon Singleton from AG Brief discussing the industry through the Philippines, and the potential Boracay development. Finally, our own Fintan Costello taslks about potential regulatory changes in Australia, while looking sideways at Spain, Sweden and Germany's recent iGaming mis-steps.

The Gambling Files - TL;DR

Wed, 08 Sep 2021 16:48:12 +0100

We talk about the impact of elections in Japan with Tom Nieman, the Philippines and the proposals for Boracay with Ros Wade and Sharon Singleton from AG Brief, and proposed Australian regulatory changes with Fintan himself. Join us for the ride, you know you want to.

Find our guests here:

Tom Nieman LinkedIn

AGBrief Website