<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/theindustrialtalkpodcastwithscottmackenzie/" rel="self" type="application/rss+xml"/><title><![CDATA[The Industrial Talk Podcast Network]]></title><podcast:guid>7d20849f-a173-5e7f-9ab2-ff7ed91b6dc4</podcast:guid><lastBuildDate>Fri, 06 Mar 2026 14:25:25 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 The Industrial Talk Podcast with Scott MacKenzie]]></copyright><managingEditor>The Industrial Talk Podcast with Scott MacKenzie</managingEditor><itunes:summary><![CDATA[Industrial Talk is about celebrating the women and men of industry and manufacturing.  We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better!  These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world.  Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, Industry 4.0, IoT, IIoT, AI, ML, Optimization, Edge, Cloud, Asset Reliability, Maintenance, 5G, Sales, Marketing and Branding and strategies for success. This is a podcast that is focused on Getting Stuff Done and learning from individuals and companies that have been there and have a track record of success.  We celebrate a bright future in industry and manufacturing from with women and men dedicated to making our communities and world a better place.]]></itunes:summary><image><url>https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg</url><title>The Industrial Talk Podcast Network</title><link><![CDATA[https://industrialtalk.com/episodes/]]></link></image><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><itunes:owner><itunes:name>The Industrial Talk Podcast with Scott MacKenzie</itunes:name></itunes:owner><itunes:author>The Industrial Talk Podcast with Scott MacKenzie</itunes:author><description>Industrial Talk is about celebrating the women and men of industry and manufacturing.  We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better!  These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world.  Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, Industry 4.0, IoT, IIoT, AI, ML, Optimization, Edge, Cloud, Asset Reliability, Maintenance, 5G, Sales, Marketing and Branding and strategies for success. This is a podcast that is focused on Getting Stuff Done and learning from individuals and companies that have been there and have a track record of success.  We celebrate a bright future in industry and manufacturing from with women and men dedicated to making our communities and world a better place.</description><link>https://industrialtalk.com/episodes/</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[We Celebrate Industrial Professional and Companies That Want to Collaborate, Innovate and Educate!]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"></itunes:category><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><itunes:category text="Technology"></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/theindustrialtalkpodcastwithscottmackenzie/</itunes:new-feed-url><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>Nancy Regan and Corey Dickens Discussing Asset Management</title><itunes:title>Nancy Regan and Corey Dickens Discussing Asset Management</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Nancy Regan and Corey Dickens </strong>about "The future of operational excellence"<strong>.</strong>
<div>

Scott Mackenzie introduces Elevotec ERP, EAM, and business intelligence solutions on the Industrial Talk Podcast. The episode features Nancy and Corey, industry veterans discussing their careers in reliability and maintenance. Nancy, with 27 years of experience, emphasizes the importance of mentorship and simple explanations in reliability. Corey, with 13 years in the Navy and industry, highlights the need for leadership, mentorship, and workforce development. They stress the importance of overcoming comfort zones, embracing failure, and leveraging technology while maintaining foundational skills. Both advocate for inspiring the next generation and the value of conferences like SMRP for professional growth.
<h2>Outline</h2>
<h3>Introduction to Elevotec and Industrial Talk Podcast</h3>
<ul><li>Scott introduces Elevotec, highlighting their ERP, EAM, and business intelligence solutions.</li><li>Scott thanks listeners for joining the podcast, celebrating industrial professionals and their contributions.</li><li>Scott mentions the SMRP 33 conference in Fort Worth, Texas, and introduces guests Nancy and Corey.</li></ul><br/>
<h3>Backgrounds of Nancy and Corey</h3>
<ul><li>Scott asks Nancy and Corey to introduce themselves.</li><li>Nancy shares her 27-year journey in reliability-centered maintenance (RCM) and her passion for the field.</li><li>Corey discusses his 13-year career in maintenance and reliability, starting in the Navy and transitioning to the industrial sector.</li><li>Both guests highlight their experiences and the impact of mentorship on their careers.</li></ul><br/>
<h3>Challenges and Opportunities in Mentorship</h3>
<ul><li>Scott emphasizes the importance of inspiring the next generation and addressing the skills gap.</li><li>Nancy stresses the significance of mentorship and the impact of her mentors, particularly John Mowbray.</li><li>Corey talks about the need for vision, leadership, and ongoing support to develop talent.</li><li>Both guests agree on the importance of mentorship and the role of experienced professionals in guiding the next generation.</li></ul><br/>
<h3>Inspiring the Next Generation</h3>
<ul><li>Corey discusses the need for workforce development, including training and recruitment efforts.</li><li>He highlights the importance of mentorship and the role of military veterans in the workforce.</li><li>Nancy shares her approach to simplifying complex concepts to make them accessible to new professionals.</li><li>Both guests emphasize the need for practical experience and the value of hands-on training.</li></ul><br/>
<h3>Overcoming Comfort Zones and Embracing Failure</h3>
<ul><li>Nancy talks about the importance of getting out of one's comfort zone to achieve personal and professional growth.</li><li>Corey shares his experience with failure and how it has shaped his approach to leadership and problem-solving.</li><li>Both guests discuss the challenges of middle management and the need for effective leadership.</li><li>They emphasize the importance of embracing failure as a learning opportunity and not being afraid to take risks.</li></ul><br/>
<h3>The Role of Technology and Certification</h3>
<ul><li>Corey discusses the role of technology in training and developing the next generation of professionals.</li><li>He highlights the importance of certification programs like the Certified Maintenance and Reliability Technician (CMRT).</li><li>Nancy shares her approach to explaining complex concepts using simple analogies.</li><li>Both guests agree on the need for a balanced approach to technology and traditional training methods.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott thanks Nancy and Corey for their insights and encourages listeners to reach out to them for mentorship and guidance.</li><li>Nancy provides her contact information and mentions her availability on LinkedIn.</li><li>Corey also encourages listeners to connect with him on LinkedIn for further discussions.</li><li>Scott wraps up the podcast, emphasizing the importance of attending conferences like SMRP to network and learn from industry professionals.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NANCY REGAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thenancyregan/" target="_blank" rel="noopener">https://www.linkedin.com/in/thenancyregan/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/theforceinc/" target="_blank" rel="noopener">https://www.linkedin.com/company/theforceinc/</a>

<strong>Company Website:</strong> <a href="https://theforceinc.com/" target="_blank" rel="noopener">https://theforceinc.com/</a>
<h2>COREY DICKENS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/coreydickens/" target="_blank" rel="noopener">https://www.linkedin.com/in/coreydickens/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/brightlysoftware/" target="_blank" rel="noopener">https://www.linkedin.com/company/brightlysoftware/</a>

<strong>Company Website:</strong> <a href="https://www.brightlysoftware.com/" target="_blank" rel="noopener">https://www.brightlysoftware.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Fu54DdXmA9g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Nancy Regan and Corey Dickens </strong>about "The future of operational excellence"<strong>.</strong>
<div>

Scott Mackenzie introduces Elevotec ERP, EAM, and business intelligence solutions on the Industrial Talk Podcast. The episode features Nancy and Corey, industry veterans discussing their careers in reliability and maintenance. Nancy, with 27 years of experience, emphasizes the importance of mentorship and simple explanations in reliability. Corey, with 13 years in the Navy and industry, highlights the need for leadership, mentorship, and workforce development. They stress the importance of overcoming comfort zones, embracing failure, and leveraging technology while maintaining foundational skills. Both advocate for inspiring the next generation and the value of conferences like SMRP for professional growth.
<h2>Outline</h2>
<h3>Introduction to Elevotec and Industrial Talk Podcast</h3>
<ul><li>Scott introduces Elevotec, highlighting their ERP, EAM, and business intelligence solutions.</li><li>Scott thanks listeners for joining the podcast, celebrating industrial professionals and their contributions.</li><li>Scott mentions the SMRP 33 conference in Fort Worth, Texas, and introduces guests Nancy and Corey.</li></ul><br/>
<h3>Backgrounds of Nancy and Corey</h3>
<ul><li>Scott asks Nancy and Corey to introduce themselves.</li><li>Nancy shares her 27-year journey in reliability-centered maintenance (RCM) and her passion for the field.</li><li>Corey discusses his 13-year career in maintenance and reliability, starting in the Navy and transitioning to the industrial sector.</li><li>Both guests highlight their experiences and the impact of mentorship on their careers.</li></ul><br/>
<h3>Challenges and Opportunities in Mentorship</h3>
<ul><li>Scott emphasizes the importance of inspiring the next generation and addressing the skills gap.</li><li>Nancy stresses the significance of mentorship and the impact of her mentors, particularly John Mowbray.</li><li>Corey talks about the need for vision, leadership, and ongoing support to develop talent.</li><li>Both guests agree on the importance of mentorship and the role of experienced professionals in guiding the next generation.</li></ul><br/>
<h3>Inspiring the Next Generation</h3>
<ul><li>Corey discusses the need for workforce development, including training and recruitment efforts.</li><li>He highlights the importance of mentorship and the role of military veterans in the workforce.</li><li>Nancy shares her approach to simplifying complex concepts to make them accessible to new professionals.</li><li>Both guests emphasize the need for practical experience and the value of hands-on training.</li></ul><br/>
<h3>Overcoming Comfort Zones and Embracing Failure</h3>
<ul><li>Nancy talks about the importance of getting out of one's comfort zone to achieve personal and professional growth.</li><li>Corey shares his experience with failure and how it has shaped his approach to leadership and problem-solving.</li><li>Both guests discuss the challenges of middle management and the need for effective leadership.</li><li>They emphasize the importance of embracing failure as a learning opportunity and not being afraid to take risks.</li></ul><br/>
<h3>The Role of Technology and Certification</h3>
<ul><li>Corey discusses the role of technology in training and developing the next generation of professionals.</li><li>He highlights the importance of certification programs like the Certified Maintenance and Reliability Technician (CMRT).</li><li>Nancy shares her approach to explaining complex concepts using simple analogies.</li><li>Both guests agree on the need for a balanced approach to technology and traditional training methods.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott thanks Nancy and Corey for their insights and encourages listeners to reach out to them for mentorship and guidance.</li><li>Nancy provides her contact information and mentions her availability on LinkedIn.</li><li>Corey also encourages listeners to connect with him on LinkedIn for further discussions.</li><li>Scott wraps up the podcast, emphasizing the importance of attending conferences like SMRP to network and learn from industry professionals.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NANCY REGAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thenancyregan/" target="_blank" rel="noopener">https://www.linkedin.com/in/thenancyregan/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/theforceinc/" target="_blank" rel="noopener">https://www.linkedin.com/company/theforceinc/</a>

<strong>Company Website:</strong> <a href="https://theforceinc.com/" target="_blank" rel="noopener">https://theforceinc.com/</a>
<h2>COREY DICKENS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/coreydickens/" target="_blank" rel="noopener">https://www.linkedin.com/in/coreydickens/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/brightlysoftware/" target="_blank" rel="noopener">https://www.linkedin.com/company/brightlysoftware/</a>

<strong>Company Website:</strong> <a href="https://www.brightlysoftware.com/" target="_blank" rel="noopener">https://www.brightlysoftware.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Fu54DdXmA9g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/nancy-regan-and-corey-dickens-rcmtrainingonline-siemens]]></link><guid isPermaLink="false">ebef8586-11e7-42be-97bd-7530544d8653</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 06 Mar 2026 07:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/ebef8586-11e7-42be-97bd-7530544d8653.mp3" length="43260742" type="audio/mpeg"/><itunes:duration>22:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/5c5e920c-f5b4-4d54-97e8-213abdd16278/index.html" type="text/html"/></item><item><title>Max Meegan with FPT Industrial</title><itunes:title>Max Meegan with FPT Industrial</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Max Meegan, Head of Sales, North America at FPT Industrial</strong> about "Powering the future of industry".
<div>
<div>
<div>

Scott Mackenzie interviews Max Meegan, Head of Sales North America at Fiat Powertrain Technologies (FPT), at the Power Gen event in San Antonio, Texas. FPT, a leading diesel engine manufacturer, produces 300,000 engines annually, ranging from 30 kW to nearly 800 kW. Meegan highlights FPT's innovative solutions, such as an exhaust break to prevent underloading issues in rental and prime power generators, and their advanced after-treatment system that avoids the need for a DPF. FPT's flexible offerings include various engine packages and a service network of 300-400 dealers across North America. Meegan emphasizes the growing demand for rental assets and the importance of uptime in the rental market.
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast and Power Gen Event</h3>
<ul><li>Scott Mackenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their contributions.</li><li>Scott welcomes listeners to the podcast and highlights the importance of industrial professionals in solving problems and making the world a better place.</li><li>The podcast is broadcasting live from the Power Gen event in San Antonio, Texas, where industry professionals gather to discuss solutions for power generation.</li><li>Scott introduces Max Meegan, head of sales for North America at FPT, and mentions the company's involvement in the event.</li></ul><br/>
<h3>Max Meegan's Background and Role at FPT</h3>
<ul><li>Max Meegan shares his background, mentioning his technical degree in engineering and his 12-year tenure with FPT.</li><li>He explains his transition from quality engineering to customer management and then to sales, highlighting his people skills.</li><li>Max provides an overview of FPT, describing it as a diesel engine manufacturer with a significant global presence.</li><li>He details FPT's product portfolio, which ranges from 30 kilowatt to almost 800 kilowatt engines, serving various industries including on-road, off-road, marine, and power generation.</li></ul><br/>
<h3>FPT's Market Presence and Customer Collaboration</h3>
<ul><li>Max discusses FPT's participation in the Power Gen event, noting the increased attendance and interest in the show post-COVID.</li><li>He emphasizes the importance of collaboration with customers and OEMs to understand industry trends and meet market demands.</li><li>Max highlights FPT's flexibility in offering various engine options, from unregulated engines for export to tier four final engines for mobile and prime power applications.</li><li>He explains FPT's approach to customer service, offering options from self-servicing to a standing service network across North America.</li></ul><br/>
<h3>Challenges and Solutions in the Power Generation Market</h3>
<ul><li>Max identifies two main challenges in the power generation market: underloading of rental and prime power generators and the demand for data center power.</li><li>He explains FPT's solution to underloading issues through an exhaust break system that maintains engine performance and reliability.</li><li>Max discusses the growing demand for rental assets and the importance of uptime for rental yards to maximize revenue.</li><li>He highlights FPT's ability to provide short lead times for smaller generators, which can be used in parallel to meet higher power demands in data centers.</li></ul><br/>
<h3>FPT's Unique Technology and Market Differentiation</h3>
<ul><li>Max elaborates on FPT's unique technology, which focuses on optimized fuel combustion to minimize particulate matter and avoid the need for a DPF.</li><li>He explains how FPT's stage five technology is widely adopted in North America due to its efficiency and reduced maintenance requirements.</li><li>Max emphasizes the importance of FPT's after-treatment system as a key differentiator in the market.</li><li>He encourages listeners to reach out to him on LinkedIn for further discussions and information about FPT's products and services.</li></ul><br/>
<h3>Conclusion and Final Thoughts</h3>
<ul><li>Scott Mackenzie wraps up the conversation, expressing his appreciation for Max's insights and the importance of the power generation market.</li><li>He highlights the growing demand for power solutions and the role of events like Power Gen in bringing together industry professionals to address these needs.</li><li>Scott encourages listeners to stay tuned for more conversations from the Power Gen event and to follow the Industrial Talk podcast for more industry updates.</li><li>The podcast concludes with a reminder of the importance of collaboration, innovation, and problem-solving in the industrial sector.</li></ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAX MEEGAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/max-meegan-2970a19b/" target="_blank" rel="noopener">https://www.linkedin.com/in/max-meegan-2970a19b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fpt-industrial/" target="_blank" rel="noopener">https://www.linkedin.com/company/fpt-industrial/</a>

<strong>Company Website:</strong> <a href="https://www.fptindustrial.com/en" target="_blank" rel="noopener">https://www.fptindustrial.com/en</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/O_T-1sfiVI0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Max Meegan, Head of Sales, North America at FPT Industrial</strong> about "Powering the future of industry".
<div>
<div>
<div>

Scott Mackenzie interviews Max Meegan, Head of Sales North America at Fiat Powertrain Technologies (FPT), at the Power Gen event in San Antonio, Texas. FPT, a leading diesel engine manufacturer, produces 300,000 engines annually, ranging from 30 kW to nearly 800 kW. Meegan highlights FPT's innovative solutions, such as an exhaust break to prevent underloading issues in rental and prime power generators, and their advanced after-treatment system that avoids the need for a DPF. FPT's flexible offerings include various engine packages and a service network of 300-400 dealers across North America. Meegan emphasizes the growing demand for rental assets and the importance of uptime in the rental market.
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast and Power Gen Event</h3>
<ul><li>Scott Mackenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their contributions.</li><li>Scott welcomes listeners to the podcast and highlights the importance of industrial professionals in solving problems and making the world a better place.</li><li>The podcast is broadcasting live from the Power Gen event in San Antonio, Texas, where industry professionals gather to discuss solutions for power generation.</li><li>Scott introduces Max Meegan, head of sales for North America at FPT, and mentions the company's involvement in the event.</li></ul><br/>
<h3>Max Meegan's Background and Role at FPT</h3>
<ul><li>Max Meegan shares his background, mentioning his technical degree in engineering and his 12-year tenure with FPT.</li><li>He explains his transition from quality engineering to customer management and then to sales, highlighting his people skills.</li><li>Max provides an overview of FPT, describing it as a diesel engine manufacturer with a significant global presence.</li><li>He details FPT's product portfolio, which ranges from 30 kilowatt to almost 800 kilowatt engines, serving various industries including on-road, off-road, marine, and power generation.</li></ul><br/>
<h3>FPT's Market Presence and Customer Collaboration</h3>
<ul><li>Max discusses FPT's participation in the Power Gen event, noting the increased attendance and interest in the show post-COVID.</li><li>He emphasizes the importance of collaboration with customers and OEMs to understand industry trends and meet market demands.</li><li>Max highlights FPT's flexibility in offering various engine options, from unregulated engines for export to tier four final engines for mobile and prime power applications.</li><li>He explains FPT's approach to customer service, offering options from self-servicing to a standing service network across North America.</li></ul><br/>
<h3>Challenges and Solutions in the Power Generation Market</h3>
<ul><li>Max identifies two main challenges in the power generation market: underloading of rental and prime power generators and the demand for data center power.</li><li>He explains FPT's solution to underloading issues through an exhaust break system that maintains engine performance and reliability.</li><li>Max discusses the growing demand for rental assets and the importance of uptime for rental yards to maximize revenue.</li><li>He highlights FPT's ability to provide short lead times for smaller generators, which can be used in parallel to meet higher power demands in data centers.</li></ul><br/>
<h3>FPT's Unique Technology and Market Differentiation</h3>
<ul><li>Max elaborates on FPT's unique technology, which focuses on optimized fuel combustion to minimize particulate matter and avoid the need for a DPF.</li><li>He explains how FPT's stage five technology is widely adopted in North America due to its efficiency and reduced maintenance requirements.</li><li>Max emphasizes the importance of FPT's after-treatment system as a key differentiator in the market.</li><li>He encourages listeners to reach out to him on LinkedIn for further discussions and information about FPT's products and services.</li></ul><br/>
<h3>Conclusion and Final Thoughts</h3>
<ul><li>Scott Mackenzie wraps up the conversation, expressing his appreciation for Max's insights and the importance of the power generation market.</li><li>He highlights the growing demand for power solutions and the role of events like Power Gen in bringing together industry professionals to address these needs.</li><li>Scott encourages listeners to stay tuned for more conversations from the Power Gen event and to follow the Industrial Talk podcast for more industry updates.</li><li>The podcast concludes with a reminder of the importance of collaboration, innovation, and problem-solving in the industrial sector.</li></ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAX MEEGAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/max-meegan-2970a19b/" target="_blank" rel="noopener">https://www.linkedin.com/in/max-meegan-2970a19b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fpt-industrial/" target="_blank" rel="noopener">https://www.linkedin.com/company/fpt-industrial/</a>

<strong>Company Website:</strong> <a href="https://www.fptindustrial.com/en" target="_blank" rel="noopener">https://www.fptindustrial.com/en</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/O_T-1sfiVI0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/max-meegan-with-fptindustrial]]></link><guid isPermaLink="false">18a956a0-f6ea-48a0-a3eb-458dd0689ed3</guid><itunes:image href="https://artwork.captivate.fm/681c051e-fe0e-4752-a654-f609961666e0/Max-Meegan-Player-Graphic.png"/><pubDate>Wed, 04 Mar 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/18a956a0-f6ea-48a0-a3eb-458dd0689ed3.mp3" length="32464192" type="audio/mpeg"/><itunes:duration>16:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/a85d3b34-14e8-4b4d-a3f3-98da0e4a6dd4/index.html" type="text/html"/></item><item><title>Adrienne Zepeda with MD&amp;M West and Informa Markets</title><itunes:title>Adrienne Zepeda with MD&amp;M West and Informa Markets</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>Adrienne Zepeda, VP, Growth Portfolio Lead at Informa Markets </strong>about "Manufacturing, a community built on connections"<strong>.</strong>
<div>

The conversation highlights the success and impact of the MD&amp;M West event, organized by Informa. Adrienne Zepeda, Vice President at Informa, discusses the event's significance, noting over 12,000 attendees and the extensive planning involved, starting two to four weeks post-event. Adrienne emphasizes the importance of continuous improvement, leveraging feedback from exhibitors and attendees, and planning events up to two years in advance. Despite challenges, such as COVID-19, the event maintained its schedule, showcasing innovative technologies and fostering human connections. Adrienne's role involves overseeing six events, including MD&amp;M West, and ensuring the success of each event through meticulous planning and collaboration.
<h2>Outline</h2>
<h3>MD&amp;M West Event Overview and Introduction</h3>
<ul><li>Industrial Talk, sponsored by MD&amp;M West and News and Brews, highlighting the event's focus on medtech automation, packaging, plastics, and design.</li><li>Scott emphasizes the importance of attending MD&amp;M West, describing it as a significant event for manufacturers solving market challenges.</li><li>Scott mentions the involvement of Informa in organizing MD&amp;M West and introduces Adrienne Zepeda, a professional from Informa, to discuss the event's details.</li></ul><br/>
<h3>Adrienne Zepeda's Role and Event Planning</h3>
<ul><li>Scott and Adrienne discuss the scale of MD&amp;M West, with over 12,000 attendees and still one more day to go.</li><li>Adrienne explains the extensive planning involved in organizing the event, starting as early as two to four weeks after the current event.</li><li>Adrienne shares his background, mentioning his role as Vice President at Informa, overseeing six events, including MD&amp;M West.</li><li>Adrienne describes the cross-collaborative nature of his team, involving sales, operations, digital marketing, and event technology teams, totaling around 50 to 60 people.</li></ul><br/>
<h3>Measuring Success and Event Impact</h3>
<ul><li>Adrienne measures success through feedback from exhibitors and attendees, such as increased booth activity and lead generation.</li><li>Adrienne highlights the importance of creating experiences that resonate with attendees and provide value throughout the year.</li><li>Scott and Adrienne discuss the challenges and rewards of organizing such a large-scale event, including the need for continuous planning and improvement.</li><li>Adrienne shares his personal motivation for organizing the event, focusing on the impact on the industry and the lives of people.</li></ul><br/>
<h3>Impact of COVID-19 and Event Adaptation</h3>
<ul><li>Scott inquires about the impact of COVID-19 on MD&amp;M West and the industry's resilience.</li><li>Adrienne explains that the need for manufacturing products remained constant during the pandemic, allowing the event to continue with some adjustments.</li><li>The event schedule was adjusted to accommodate the changing circumstances, with shows held in February 2020, August 2021, and April 2022.</li><li>Adrienne emphasizes the importance of maintaining human connections and the unique value of in-person events.</li></ul><br/>
<h3>Innovation and Technology at MD&amp;M West</h3>
<ul><li>Scott and Adrienne discuss the rapid pace of innovation and technology in the manufacturing industry.</li><li>Adrienne shares his fascination with the industry's continuous advancements and the impact of new technologies on manufacturing processes.</li><li>Scott highlights specific examples of innovative products and technologies showcased at MD&amp;M West, such as the magnetic maintenance device.</li><li>The conversation touches on the importance of maintaining a forward-thinking approach to stay ahead of industry trends.</li></ul><br/>
<h3>Future Plans and Industry Trends</h3>
<ul><li>Scott asks about Adrienne's plans for the next year and the future of MD&amp;M West.</li><li>Adrienne expresses excitement about bringing the industry together again and incorporating feedback from surveys and advisory boards into future planning.</li><li>The discussion includes the importance of adapting to changing industry needs and maintaining a focus on creating valuable experiences for attendees and exhibitors.</li><li>Scott and Adrienne reflect on the significance of the event in fostering connections and driving innovation in the manufacturing industry.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Adrienne wrap up the conversation, expressing mutual appreciation for the work done at MD&amp;M West.</li><li>Adrienne provides contact information for those interested in participating in future events, including the MD&amp;M West website and social media links.</li><li>Scott encourages listeners to reach out to Adrienne and explore the various events organized by Informa.</li><li>The episode concludes with a reminder of the importance of attending industry events to build meaningful connections and drive success.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ADRIENNE ZEPEDA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/adriennezepeda/" target="_blank" rel="noopener">https://www.linkedin.com/in/adriennezepeda/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/informamarketsmanufacturing/" target="_blank" rel="noopener">https://www.linkedin.com/company/informamarketsmanufacturing/</a>

<strong>Company Website:</strong> <a href="https://www.imeeventscalendar.com/" target="_blank" rel="noopener">https://www.imeeventscalendar.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fPwarC3Xo7g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>Adrienne Zepeda, VP, Growth Portfolio Lead at Informa Markets </strong>about "Manufacturing, a community built on connections"<strong>.</strong>
<div>

The conversation highlights the success and impact of the MD&amp;M West event, organized by Informa. Adrienne Zepeda, Vice President at Informa, discusses the event's significance, noting over 12,000 attendees and the extensive planning involved, starting two to four weeks post-event. Adrienne emphasizes the importance of continuous improvement, leveraging feedback from exhibitors and attendees, and planning events up to two years in advance. Despite challenges, such as COVID-19, the event maintained its schedule, showcasing innovative technologies and fostering human connections. Adrienne's role involves overseeing six events, including MD&amp;M West, and ensuring the success of each event through meticulous planning and collaboration.
<h2>Outline</h2>
<h3>MD&amp;M West Event Overview and Introduction</h3>
<ul><li>Industrial Talk, sponsored by MD&amp;M West and News and Brews, highlighting the event's focus on medtech automation, packaging, plastics, and design.</li><li>Scott emphasizes the importance of attending MD&amp;M West, describing it as a significant event for manufacturers solving market challenges.</li><li>Scott mentions the involvement of Informa in organizing MD&amp;M West and introduces Adrienne Zepeda, a professional from Informa, to discuss the event's details.</li></ul><br/>
<h3>Adrienne Zepeda's Role and Event Planning</h3>
<ul><li>Scott and Adrienne discuss the scale of MD&amp;M West, with over 12,000 attendees and still one more day to go.</li><li>Adrienne explains the extensive planning involved in organizing the event, starting as early as two to four weeks after the current event.</li><li>Adrienne shares his background, mentioning his role as Vice President at Informa, overseeing six events, including MD&amp;M West.</li><li>Adrienne describes the cross-collaborative nature of his team, involving sales, operations, digital marketing, and event technology teams, totaling around 50 to 60 people.</li></ul><br/>
<h3>Measuring Success and Event Impact</h3>
<ul><li>Adrienne measures success through feedback from exhibitors and attendees, such as increased booth activity and lead generation.</li><li>Adrienne highlights the importance of creating experiences that resonate with attendees and provide value throughout the year.</li><li>Scott and Adrienne discuss the challenges and rewards of organizing such a large-scale event, including the need for continuous planning and improvement.</li><li>Adrienne shares his personal motivation for organizing the event, focusing on the impact on the industry and the lives of people.</li></ul><br/>
<h3>Impact of COVID-19 and Event Adaptation</h3>
<ul><li>Scott inquires about the impact of COVID-19 on MD&amp;M West and the industry's resilience.</li><li>Adrienne explains that the need for manufacturing products remained constant during the pandemic, allowing the event to continue with some adjustments.</li><li>The event schedule was adjusted to accommodate the changing circumstances, with shows held in February 2020, August 2021, and April 2022.</li><li>Adrienne emphasizes the importance of maintaining human connections and the unique value of in-person events.</li></ul><br/>
<h3>Innovation and Technology at MD&amp;M West</h3>
<ul><li>Scott and Adrienne discuss the rapid pace of innovation and technology in the manufacturing industry.</li><li>Adrienne shares his fascination with the industry's continuous advancements and the impact of new technologies on manufacturing processes.</li><li>Scott highlights specific examples of innovative products and technologies showcased at MD&amp;M West, such as the magnetic maintenance device.</li><li>The conversation touches on the importance of maintaining a forward-thinking approach to stay ahead of industry trends.</li></ul><br/>
<h3>Future Plans and Industry Trends</h3>
<ul><li>Scott asks about Adrienne's plans for the next year and the future of MD&amp;M West.</li><li>Adrienne expresses excitement about bringing the industry together again and incorporating feedback from surveys and advisory boards into future planning.</li><li>The discussion includes the importance of adapting to changing industry needs and maintaining a focus on creating valuable experiences for attendees and exhibitors.</li><li>Scott and Adrienne reflect on the significance of the event in fostering connections and driving innovation in the manufacturing industry.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Adrienne wrap up the conversation, expressing mutual appreciation for the work done at MD&amp;M West.</li><li>Adrienne provides contact information for those interested in participating in future events, including the MD&amp;M West website and social media links.</li><li>Scott encourages listeners to reach out to Adrienne and explore the various events organized by Informa.</li><li>The episode concludes with a reminder of the importance of attending industry events to build meaningful connections and drive success.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ADRIENNE ZEPEDA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/adriennezepeda/" target="_blank" rel="noopener">https://www.linkedin.com/in/adriennezepeda/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/informamarketsmanufacturing/" target="_blank" rel="noopener">https://www.linkedin.com/company/informamarketsmanufacturing/</a>

<strong>Company Website:</strong> <a href="https://www.imeeventscalendar.com/" target="_blank" rel="noopener">https://www.imeeventscalendar.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fPwarC3Xo7g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/adrienne-zepeda-with-informa-markets]]></link><guid isPermaLink="false">deaecc89-84c4-4864-bf38-9ac5236da158</guid><itunes:image href="https://artwork.captivate.fm/a67c4015-0266-4bd6-89db-6ef6a47065a5/Adrienne-Zepeda-Player-Graphic.png"/><pubDate>Tue, 03 Mar 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/deaecc89-84c4-4864-bf38-9ac5236da158.mp3" length="44930742" type="audio/mpeg"/><itunes:duration>23:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/6b4593a5-603f-46ec-a2a2-1ff0d4eb1045/index.html" type="text/html"/></item><item><title>Brandon Neer, Tait Stensrud and Matt Redden with Hexagon</title><itunes:title>Brandon Neer, Tait Stensrud and Matt Redden with Hexagon</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>Brandon Neer, Tait Stensrud and Matt Redden at Hexagon Manufacturing Intelligence.</strong>
<div>

The Industrial Talk podcast, sponsored by MD&amp;M West and News and Brews, features a discussion with Brandon, Tait, and Matt from Hexagon Manufacturing Intelligence. Brandon manages portable devices sales, Tait oversees stationary device measurement, and Matt focuses on production software. They discuss the importance of measurement in various industries, including automotive, aerospace, and medical, emphasizing quality control and automation. Hexagon's solutions integrate AI to enhance efficiency and accuracy, reducing costs through automated processes. The team highlights the significant ROI from integrating quality into manufacturing, leveraging AI to assist programmers and improve production. Listeners are encouraged to connect with them on LinkedIn for more information.
<h2>Outline</h2>
<h3>MD&amp;M West and News and Brews Introduction</h3>
<ul><li>Scott introduces the episode of Industrial Talk, sponsored by MD&amp;M West and News and Brews, highlighting the event's focus on medtech automation, packaging, plastics, and design.</li><li>Scott reiterates the podcast's mission to celebrate industrial professionals and the solutions they bring to manufacturing.</li><li>Scott mentions the importance of attending MD&amp;M West to connect with industry leaders and discover innovative solutions.</li></ul><br/>
<h3>Introducing the Guests: Brandon, Tait, and Matt</h3>
<ul><li>Scott introduces the three guests: Brandon, Tait, and Matt, and suggests using their first names for ease of conversation.</li><li>Brandon shares his background, mentioning his 16 years with Hexagon and his role in managing the portable devices sales team.</li><li>Tait introduces himself, stating his 26 years with Hexagon and his management of the stationary device measurement team in the southwest.</li><li>Matt shares his experience, mentioning his three and a half years with Hexagon and his expertise in production software and CAD CAM solutions.</li></ul><br/>
<h3>Hexagon's Role in Manufacturing and Quality Control</h3>
<ul><li>Brandon explains Hexagon's role in manufacturing intelligence, focusing on measurement, sensors, and software.</li><li>Tait emphasizes the importance of quality control and measurement in critical industries like aerospace and medical devices.</li><li>Matt discusses the role of production software in driving CNC machines and ensuring part quality.</li><li>Scott shares a personal anecdote about his brother-in-law's CNC shop, highlighting the precision and quality of the manufactured parts.</li></ul><br/>
<h3>Future of Automation and ROI in Manufacturing</h3>
<ul><li>Brandon discusses the future of automation in manufacturing, aiming for full cycle automation in inspection and reverse engineering.</li><li>Tait highlights the significant ROI in automating quality control, reducing future rejects and costs.</li><li>Matt explains how Hexagon integrates AI tools into production software, assisting in automating programming processes.</li><li>The discussion touches on the importance of AI as an assistant to programmers, leveraging decades of data for high-confidence results.</li></ul><br/>
<h3>AI Integration in Hexagon's Solutions</h3>
<ul><li>Matt elaborates on the integration of AI tools in production software, using partnerships with companies like Microsoft Copilot.</li><li>Tait emphasizes the role of AI in assisting programmers and measuring features with high confidence.</li><li>Brandon adds that AI can visualize geometric features in parts, driving programming accuracy.</li><li>The conversation concludes with a discussion on the necessity of human interaction in manufacturing and the efficiency gains from AI tools.</li></ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul><li>Scott asks the guests how listeners can connect with them, suggesting LinkedIn as the best platform.</li><li>The guests agree, mentioning their individual LinkedIn profiles and the Hexagon Manufacturing Intelligence page.</li><li>Scott thanks the guests for their flexibility and participation, mentioning the importance of building a network in manufacturing.</li><li>The episode concludes with a reminder to attend MD&amp;M West and connect with the News and Brews crew for more insights and solutions.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRANDON NEER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brandonneer/" target="_blank" rel="noopener">https://www.linkedin.com/in/brandonneer/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/company/divisions/manufacturing-intelligence" target="_blank" rel="noopener">https://hexagon.com/company/divisions/manufacturing-intelligence</a>
<h2>TAIT STENSRUD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tait-12a366234/" target="_blank" rel="noopener">https://www.linkedin.com/in/tait-12a366234/</a>
<h2>MATT REDDEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattredden1/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattredden1/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/B4eLqv_zzWs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>Brandon Neer, Tait Stensrud and Matt Redden at Hexagon Manufacturing Intelligence.</strong>
<div>

The Industrial Talk podcast, sponsored by MD&amp;M West and News and Brews, features a discussion with Brandon, Tait, and Matt from Hexagon Manufacturing Intelligence. Brandon manages portable devices sales, Tait oversees stationary device measurement, and Matt focuses on production software. They discuss the importance of measurement in various industries, including automotive, aerospace, and medical, emphasizing quality control and automation. Hexagon's solutions integrate AI to enhance efficiency and accuracy, reducing costs through automated processes. The team highlights the significant ROI from integrating quality into manufacturing, leveraging AI to assist programmers and improve production. Listeners are encouraged to connect with them on LinkedIn for more information.
<h2>Outline</h2>
<h3>MD&amp;M West and News and Brews Introduction</h3>
<ul><li>Scott introduces the episode of Industrial Talk, sponsored by MD&amp;M West and News and Brews, highlighting the event's focus on medtech automation, packaging, plastics, and design.</li><li>Scott reiterates the podcast's mission to celebrate industrial professionals and the solutions they bring to manufacturing.</li><li>Scott mentions the importance of attending MD&amp;M West to connect with industry leaders and discover innovative solutions.</li></ul><br/>
<h3>Introducing the Guests: Brandon, Tait, and Matt</h3>
<ul><li>Scott introduces the three guests: Brandon, Tait, and Matt, and suggests using their first names for ease of conversation.</li><li>Brandon shares his background, mentioning his 16 years with Hexagon and his role in managing the portable devices sales team.</li><li>Tait introduces himself, stating his 26 years with Hexagon and his management of the stationary device measurement team in the southwest.</li><li>Matt shares his experience, mentioning his three and a half years with Hexagon and his expertise in production software and CAD CAM solutions.</li></ul><br/>
<h3>Hexagon's Role in Manufacturing and Quality Control</h3>
<ul><li>Brandon explains Hexagon's role in manufacturing intelligence, focusing on measurement, sensors, and software.</li><li>Tait emphasizes the importance of quality control and measurement in critical industries like aerospace and medical devices.</li><li>Matt discusses the role of production software in driving CNC machines and ensuring part quality.</li><li>Scott shares a personal anecdote about his brother-in-law's CNC shop, highlighting the precision and quality of the manufactured parts.</li></ul><br/>
<h3>Future of Automation and ROI in Manufacturing</h3>
<ul><li>Brandon discusses the future of automation in manufacturing, aiming for full cycle automation in inspection and reverse engineering.</li><li>Tait highlights the significant ROI in automating quality control, reducing future rejects and costs.</li><li>Matt explains how Hexagon integrates AI tools into production software, assisting in automating programming processes.</li><li>The discussion touches on the importance of AI as an assistant to programmers, leveraging decades of data for high-confidence results.</li></ul><br/>
<h3>AI Integration in Hexagon's Solutions</h3>
<ul><li>Matt elaborates on the integration of AI tools in production software, using partnerships with companies like Microsoft Copilot.</li><li>Tait emphasizes the role of AI in assisting programmers and measuring features with high confidence.</li><li>Brandon adds that AI can visualize geometric features in parts, driving programming accuracy.</li><li>The conversation concludes with a discussion on the necessity of human interaction in manufacturing and the efficiency gains from AI tools.</li></ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul><li>Scott asks the guests how listeners can connect with them, suggesting LinkedIn as the best platform.</li><li>The guests agree, mentioning their individual LinkedIn profiles and the Hexagon Manufacturing Intelligence page.</li><li>Scott thanks the guests for their flexibility and participation, mentioning the importance of building a network in manufacturing.</li><li>The episode concludes with a reminder to attend MD&amp;M West and connect with the News and Brews crew for more insights and solutions.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRANDON NEER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brandonneer/" target="_blank" rel="noopener">https://www.linkedin.com/in/brandonneer/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/company/divisions/manufacturing-intelligence" target="_blank" rel="noopener">https://hexagon.com/company/divisions/manufacturing-intelligence</a>
<h2>TAIT STENSRUD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tait-12a366234/" target="_blank" rel="noopener">https://www.linkedin.com/in/tait-12a366234/</a>
<h2>MATT REDDEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattredden1/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattredden1/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/B4eLqv_zzWs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brandon-neer-tait-stensrud-and-matt-redden-with-hexagon]]></link><guid isPermaLink="false">6ca996a0-1031-4674-8cc0-cf31bb27a12a</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Thu, 26 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/6ca996a0-1031-4674-8cc0-cf31bb27a12a.mp3" length="35608802" type="audio/mpeg"/><itunes:duration>18:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/a6fc4d14-88cf-4734-ab9c-4f7976a39e47/index.html" type="text/html"/></item><item><title>Joe Patch IV with Confio Group</title><itunes:title>Joe Patch IV with Confio Group</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Joe Patch IV, Founder of Confio Group</strong> about "The need for industry to tell their story - human connection".
<div>

The conversation revolves around the Industrial Talk podcast, hosted by Scott Mackenzie, and the PowerGen conference in San Antonio. Scott celebrates industry professionals and discusses the importance of authenticity in leadership and communication to attract talent. Joe Patch, a guest, highlights the growing interest in nuclear energy, particularly small modular reactors (SMRs), and the challenges of regulatory approval and workforce shortages, particularly the need for 1 million engineers in the next 5 years. They also discuss the role of AI in enhancing efficiency but stress the importance of maintaining authentic human connection in business. Joe's son, interested in engineering, is also mentioned.
<h2>Outline</h2>
<h3>PowerGen San Antonio and Conference Highlights</h3>
<ul><li>Scott introduces the podcast, Industrial Talk, and highlights the importance of the propane Education and Research Council in advancing cleaner, safer, and more efficient energy technology.</li><li>Scott welcomes listeners to the podcast, celebrating industry professionals and encouraging them to attend PowerGen San Antonio.</li><li>Scott, Joe Patch, expresses his positive experience at the conference, noting the increased floor plan and buzz compared to the previous year.</li></ul><br/>
<h3>Gas Market and Nuclear Energy Discussions</h3>
<ul><li>Joe mentions the high demand for gas turbines and transformers, with lead times extending up to three years.</li><li>Joe discusses the importance of data centers in driving the current market trends and the role of nuclear energy.</li><li>Scott and Joe talk about the challenges and opportunities in the nuclear energy sector, including small modular reactors (SMRs) and molten salt technologies.</li><li>Joe highlights the involvement of companies like Meta in supporting nuclear energy projects.</li></ul><br/>
<h3>Challenges in Nuclear Energy and Regulatory Hurdles</h3>
<ul><li>Scott and Joe discuss the regulatory challenges and the need for faster licensing processes for new nuclear projects.</li><li>Joe explains the differences between traditional large-scale nuclear projects and SMRs, suggesting that SMRs may face fewer regulatory hurdles.</li><li>Scott and Joe discuss the political and interconnection challenges in the energy sector, emphasizing the complexity of the regulatory environment.</li><li>Scott highlights the need for modernizing the grid and the challenges of gaining public acceptance for new infrastructure projects.</li></ul><br/>
<h3>Workforce Shortages and the Importance of Authentic Connection</h3>
<ul><li>Joe discusses the significant workforce shortages in the energy sector, particularly the need for more engineers and electricians.</li><li>Scott emphasizes the importance of companies telling their story and creating authentic connections to attract young talent.</li><li>Joe shares his company's approach to capturing CEO visions in video interviews to attract top talent.</li><li>Scott and Joe agree on the value of authentic leadership and the competitive advantage it provides in attracting talent.</li></ul><br/>
<h3>The Role of AI in the Energy Sector</h3>
<ul><li>Speaker 3 discusses the potential benefits of AI in improving efficiencies and scaling operations for smaller companies.</li><li>Scott and Speaker 3 agree that AI should not replace the authentic voice and human connection in leadership and communication.</li><li>Scott shares his concerns about the potential atrophy of critical thinking skills if companies rely too heavily on AI for routine tasks.</li><li>Speaker 3 emphasizes the importance of maintaining human skills and connections to stay competitive in the energy sector.</li></ul><br/>
<h3>Family and Personal Insights</h3>
<ul><li>Joe shares insights into his family life, mentioning his four children and their involvement in the conference.</li><li>Joe discusses the importance of spending time with his children and providing them with a better understanding of his work.</li><li>Scott and Joe talk about the challenges of balancing work and family life, especially in the fast-paced energy sector.</li><li>Joe highlights the value of conferences like PowerGen in providing unique experiences and creating lasting memories for his family.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Joe wrap up the conversation, emphasizing the importance of authentic communication and human connection in the energy sector.</li><li>Joe provides his contact information for listeners interested in learning more about his company, Can Feel Group.</li><li>Scott encourages listeners to reach out to Joe Patch for further discussions and insights.</li><li>Scott concludes the podcast by thanking listeners and encouraging them to stay tuned for future episodes.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE PATCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joepatchiv/" target="_blank" rel="noopener">https://www.linkedin.com/in/joepatchiv/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/confio-group/" target="_blank" rel="noopener">https://www.linkedin.com/company/confio-group/</a>

<strong>Company Website:</strong> <a href="https://www.confiogroup.com/" target="_blank" rel="noopener">https://www.confiogroup.com/</a>

<strong>Company Podcast</strong>: <a href="https://www.confiogroup.com/podcast" target="_blank" rel="noopener">https://www.confiogroup.com/podcast</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/U3SHbivQSpQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Joe Patch IV, Founder of Confio Group</strong> about "The need for industry to tell their story - human connection".
<div>

The conversation revolves around the Industrial Talk podcast, hosted by Scott Mackenzie, and the PowerGen conference in San Antonio. Scott celebrates industry professionals and discusses the importance of authenticity in leadership and communication to attract talent. Joe Patch, a guest, highlights the growing interest in nuclear energy, particularly small modular reactors (SMRs), and the challenges of regulatory approval and workforce shortages, particularly the need for 1 million engineers in the next 5 years. They also discuss the role of AI in enhancing efficiency but stress the importance of maintaining authentic human connection in business. Joe's son, interested in engineering, is also mentioned.
<h2>Outline</h2>
<h3>PowerGen San Antonio and Conference Highlights</h3>
<ul><li>Scott introduces the podcast, Industrial Talk, and highlights the importance of the propane Education and Research Council in advancing cleaner, safer, and more efficient energy technology.</li><li>Scott welcomes listeners to the podcast, celebrating industry professionals and encouraging them to attend PowerGen San Antonio.</li><li>Scott, Joe Patch, expresses his positive experience at the conference, noting the increased floor plan and buzz compared to the previous year.</li></ul><br/>
<h3>Gas Market and Nuclear Energy Discussions</h3>
<ul><li>Joe mentions the high demand for gas turbines and transformers, with lead times extending up to three years.</li><li>Joe discusses the importance of data centers in driving the current market trends and the role of nuclear energy.</li><li>Scott and Joe talk about the challenges and opportunities in the nuclear energy sector, including small modular reactors (SMRs) and molten salt technologies.</li><li>Joe highlights the involvement of companies like Meta in supporting nuclear energy projects.</li></ul><br/>
<h3>Challenges in Nuclear Energy and Regulatory Hurdles</h3>
<ul><li>Scott and Joe discuss the regulatory challenges and the need for faster licensing processes for new nuclear projects.</li><li>Joe explains the differences between traditional large-scale nuclear projects and SMRs, suggesting that SMRs may face fewer regulatory hurdles.</li><li>Scott and Joe discuss the political and interconnection challenges in the energy sector, emphasizing the complexity of the regulatory environment.</li><li>Scott highlights the need for modernizing the grid and the challenges of gaining public acceptance for new infrastructure projects.</li></ul><br/>
<h3>Workforce Shortages and the Importance of Authentic Connection</h3>
<ul><li>Joe discusses the significant workforce shortages in the energy sector, particularly the need for more engineers and electricians.</li><li>Scott emphasizes the importance of companies telling their story and creating authentic connections to attract young talent.</li><li>Joe shares his company's approach to capturing CEO visions in video interviews to attract top talent.</li><li>Scott and Joe agree on the value of authentic leadership and the competitive advantage it provides in attracting talent.</li></ul><br/>
<h3>The Role of AI in the Energy Sector</h3>
<ul><li>Speaker 3 discusses the potential benefits of AI in improving efficiencies and scaling operations for smaller companies.</li><li>Scott and Speaker 3 agree that AI should not replace the authentic voice and human connection in leadership and communication.</li><li>Scott shares his concerns about the potential atrophy of critical thinking skills if companies rely too heavily on AI for routine tasks.</li><li>Speaker 3 emphasizes the importance of maintaining human skills and connections to stay competitive in the energy sector.</li></ul><br/>
<h3>Family and Personal Insights</h3>
<ul><li>Joe shares insights into his family life, mentioning his four children and their involvement in the conference.</li><li>Joe discusses the importance of spending time with his children and providing them with a better understanding of his work.</li><li>Scott and Joe talk about the challenges of balancing work and family life, especially in the fast-paced energy sector.</li><li>Joe highlights the value of conferences like PowerGen in providing unique experiences and creating lasting memories for his family.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Joe wrap up the conversation, emphasizing the importance of authentic communication and human connection in the energy sector.</li><li>Joe provides his contact information for listeners interested in learning more about his company, Can Feel Group.</li><li>Scott encourages listeners to reach out to Joe Patch for further discussions and insights.</li><li>Scott concludes the podcast by thanking listeners and encouraging them to stay tuned for future episodes.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE PATCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joepatchiv/" target="_blank" rel="noopener">https://www.linkedin.com/in/joepatchiv/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/confio-group/" target="_blank" rel="noopener">https://www.linkedin.com/company/confio-group/</a>

<strong>Company Website:</strong> <a href="https://www.confiogroup.com/" target="_blank" rel="noopener">https://www.confiogroup.com/</a>

<strong>Company Podcast</strong>: <a href="https://www.confiogroup.com/podcast" target="_blank" rel="noopener">https://www.confiogroup.com/podcast</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/U3SHbivQSpQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/joe-patch-iv-with-confiogroup]]></link><guid isPermaLink="false">1b6d77c3-d631-4f67-97e1-f60d2e25bf58</guid><itunes:image href="https://artwork.captivate.fm/ad52f9e7-26c7-4615-8b1d-c1b7797a78cc/Joe-Patch-Player-Graphic.png"/><pubDate>Wed, 25 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/1b6d77c3-d631-4f67-97e1-f60d2e25bf58.mp3" length="48327522" type="audio/mpeg"/><itunes:duration>25:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Seth Ratner with East Hills Instruments</title><itunes:title>Seth Ratner with East Hills Instruments</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Seth Ratner, CEO at East Hills Instruments </strong>about "Telling the story of advanced precision measurement solutions"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie promotes Wildcat Generation's unmatched power generation expertise on the Industrial Talk Podcast. Seth Ratner from East Hill Instruments discusses his journey of promoting his company through an RV tour, emphasizing the importance of storytelling in business. Seth's company manufactures handheld test and measurement equipment for pressure and vacuum, highlighting their unique auto-ranging technology that eliminates the need for multiple devices. Despite challenges from large distributors, Seth's direct approach and innovative products are gaining traction. He encourages proactive asset maintenance and offers his contact details for further engagement.
<h2>Outline</h2>
<h3>Introduction to Wildcat Generation and Industrial Talk Podcast</h3>
<ul><li>Scott reiterates the importance of celebrating industry professionals and introduces Seth Ratner from East Hill Instruments, who is sharing his journey of promoting his company through an RV tour.</li><li>Scott praises Seth for his efforts in telling his story and emphasizes the importance of companies telling their stories to connect with their audience.</li></ul><br/>
<h3>Seth Ratner's Journey and the Importance of Storytelling</h3>
<ul><li>Scott discusses the significance of storytelling in today's fast-paced technology landscape, urging companies to find their voice and connect with their audience.</li><li>Scott offers support and resources to help companies create content and tell their stories, emphasizing the importance of human connection in building trust.</li><li>Scott introduces Seth Ratner, who is on the road promoting his company, and highlights the value of Seth's approach in creating a personal connection with his audience.</li><li>Seth Ratner, expresses his gratitude for being on the show and shares his background, including his family and career in the gas and oil industry.</li></ul><br/>
<h3>Background of East Hill Instruments and Testing Equipment</h3>
<ul><li>Seth Ratner provides a brief history of East Hill Instruments, mentioning its origins in East Hills, Long Island, and its current location in Westbury, Long Island.</li><li>Seth explains the focus of East Hill Instruments on handheld test and measurement equipment for gas, oil, nuclear, pharmaceutical, and wastewater treatment industries.</li><li>Seth describes the specific equipment they manufacture, including pressure and vacuum measurement tools, and their unique features like ergonomic design and patented technologies.</li><li>Scott, who works with various testing equipment companies, asks for clarification on the specific focus of East Hill Instruments, and Seth explains their niche in pressure and vacuum measurement.</li></ul><br/>
<h3>Details of East Hill Instruments' Products and Solutions</h3>
<ul><li>Seth explains the two main components of their solution: a portable source of pressure or vacuum and a digital gage that auto-ranges and auto-calibrates.</li><li>Seth highlights the advanced features of their digital gage, such as high-resolution color screens, rechargeable batteries, and data logging capabilities.</li><li>Seth discusses the importance of metrology and calibration work, emphasizing the need for patience, methodical approach, and attention to detail.</li><li>Seth explains how their equipment helps technicians verify the accuracy of pressure and vacuum measurements, and the importance of maintaining equipment within specification.</li></ul><br/>
<h3>Challenges and Opportunities in the Industry</h3>
<ul><li>Seth shares the challenges his company faces, including competition from large corporations and the difficulty of gaining access to large distributors.</li><li>Seth describes his strategy of going direct to customers and launching a reality show called "On Site and Off the Grid" to promote his products and educate the industry.</li><li>Seth discusses the positive feedback he has received from customers and the importance of shedding light on the industry and its critical role in keeping the world running.</li><li>Seth emphasizes the need for proactive insights into the health of assets and the importance of efficient and reliable tools for maintenance professionals.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Seth provides details about his current road trip and the locations he will be visiting, encouraging listeners to reach out and share their experiences.</li><li>Seth shares contact information for East Hill Instruments, including their website, YouTube channel, and LinkedIn profile, inviting listeners to connect and learn more about their products.</li><li>Scott wraps up the conversation, expressing admiration for Seth's journey and emphasizing the importance of storytelling for companies in the industry.</li><li>Scott encourages listeners to reach out to Seth and take advantage of the resources available on the Industrial Talk Podcast to tell their own stories and connect with their audience.</li></ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SETH RATNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/seth-ratner-595738aa/" target="_blank" rel="noopener">https://www.linkedin.com/in/seth-ratner-595738aa/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/east-hills-instruments/" target="_blank" rel="noopener">https://www.linkedin.com/company/east-hills-instruments/</a>

<strong>Company Website:</strong> <a href="https://easthillsinstruments.com/" target="_blank" rel="noopener">https://easthillsinstruments.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xRtnl0eIfLU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Seth Ratner, CEO at East Hills Instruments </strong>about "Telling the story of advanced precision measurement solutions"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie promotes Wildcat Generation's unmatched power generation expertise on the Industrial Talk Podcast. Seth Ratner from East Hill Instruments discusses his journey of promoting his company through an RV tour, emphasizing the importance of storytelling in business. Seth's company manufactures handheld test and measurement equipment for pressure and vacuum, highlighting their unique auto-ranging technology that eliminates the need for multiple devices. Despite challenges from large distributors, Seth's direct approach and innovative products are gaining traction. He encourages proactive asset maintenance and offers his contact details for further engagement.
<h2>Outline</h2>
<h3>Introduction to Wildcat Generation and Industrial Talk Podcast</h3>
<ul><li>Scott reiterates the importance of celebrating industry professionals and introduces Seth Ratner from East Hill Instruments, who is sharing his journey of promoting his company through an RV tour.</li><li>Scott praises Seth for his efforts in telling his story and emphasizes the importance of companies telling their stories to connect with their audience.</li></ul><br/>
<h3>Seth Ratner's Journey and the Importance of Storytelling</h3>
<ul><li>Scott discusses the significance of storytelling in today's fast-paced technology landscape, urging companies to find their voice and connect with their audience.</li><li>Scott offers support and resources to help companies create content and tell their stories, emphasizing the importance of human connection in building trust.</li><li>Scott introduces Seth Ratner, who is on the road promoting his company, and highlights the value of Seth's approach in creating a personal connection with his audience.</li><li>Seth Ratner, expresses his gratitude for being on the show and shares his background, including his family and career in the gas and oil industry.</li></ul><br/>
<h3>Background of East Hill Instruments and Testing Equipment</h3>
<ul><li>Seth Ratner provides a brief history of East Hill Instruments, mentioning its origins in East Hills, Long Island, and its current location in Westbury, Long Island.</li><li>Seth explains the focus of East Hill Instruments on handheld test and measurement equipment for gas, oil, nuclear, pharmaceutical, and wastewater treatment industries.</li><li>Seth describes the specific equipment they manufacture, including pressure and vacuum measurement tools, and their unique features like ergonomic design and patented technologies.</li><li>Scott, who works with various testing equipment companies, asks for clarification on the specific focus of East Hill Instruments, and Seth explains their niche in pressure and vacuum measurement.</li></ul><br/>
<h3>Details of East Hill Instruments' Products and Solutions</h3>
<ul><li>Seth explains the two main components of their solution: a portable source of pressure or vacuum and a digital gage that auto-ranges and auto-calibrates.</li><li>Seth highlights the advanced features of their digital gage, such as high-resolution color screens, rechargeable batteries, and data logging capabilities.</li><li>Seth discusses the importance of metrology and calibration work, emphasizing the need for patience, methodical approach, and attention to detail.</li><li>Seth explains how their equipment helps technicians verify the accuracy of pressure and vacuum measurements, and the importance of maintaining equipment within specification.</li></ul><br/>
<h3>Challenges and Opportunities in the Industry</h3>
<ul><li>Seth shares the challenges his company faces, including competition from large corporations and the difficulty of gaining access to large distributors.</li><li>Seth describes his strategy of going direct to customers and launching a reality show called "On Site and Off the Grid" to promote his products and educate the industry.</li><li>Seth discusses the positive feedback he has received from customers and the importance of shedding light on the industry and its critical role in keeping the world running.</li><li>Seth emphasizes the need for proactive insights into the health of assets and the importance of efficient and reliable tools for maintenance professionals.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Seth provides details about his current road trip and the locations he will be visiting, encouraging listeners to reach out and share their experiences.</li><li>Seth shares contact information for East Hill Instruments, including their website, YouTube channel, and LinkedIn profile, inviting listeners to connect and learn more about their products.</li><li>Scott wraps up the conversation, expressing admiration for Seth's journey and emphasizing the importance of storytelling for companies in the industry.</li><li>Scott encourages listeners to reach out to Seth and take advantage of the resources available on the Industrial Talk Podcast to tell their own stories and connect with their audience.</li></ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SETH RATNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/seth-ratner-595738aa/" target="_blank" rel="noopener">https://www.linkedin.com/in/seth-ratner-595738aa/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/east-hills-instruments/" target="_blank" rel="noopener">https://www.linkedin.com/company/east-hills-instruments/</a>

<strong>Company Website:</strong> <a href="https://easthillsinstruments.com/" target="_blank" rel="noopener">https://easthillsinstruments.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xRtnl0eIfLU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/seth-ratner-with-easthillsinstruments]]></link><guid isPermaLink="false">434404ac-da1b-4958-bb0a-5045be21b30a</guid><itunes:image href="https://artwork.captivate.fm/6f10c1f6-831c-40cd-8a86-45c345b424b8/Sabine-Erlinghagen-HL-2026-02-24T180405-401.png"/><pubDate>Tue, 24 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/434404ac-da1b-4958-bb0a-5045be21b30a.mp3" length="64498967" type="audio/mpeg"/><itunes:duration>33:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/0e33f34d-b1e8-4cb9-9a84-4f350e10687d/index.html" type="text/html"/></item><item><title>Frederic Borne with Resonetics</title><itunes:title>Frederic Borne with Resonetics</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>Frederic Borne, VP at Resonetics </strong>about "Medtech manufacturing and microfabrication solutions"<strong>.</strong>
<div>

Fred Borne, a physics engineer and leader at Resonetics, discussed the company's expertise in medtech manufacturing, particularly in interventional cardiology, advanced diagnostics, minimally invasive surgeries, and bioelectronics. Resonetics specializes in microfabrication, including laser micromachining, and has expanded its capabilities through acquisitions, such as MemorySays for nitinol production. Borne highlighted the company's role in developing fiber optic sensors and implantable batteries, emphasizing their applications in neuromodulation and cardiac devices. He also touched on the potential of brain-computer interfaces and the future of neuromodulation technology.
<h2>Outline</h2>
<h3>MD&amp;M West Event Introduction</h3>
<ul><li>Industrial Talk, sponsored by MD&amp;M West and the News and Brews team.</li><li>Highlights the importance of MD&amp;M West in delivering medtech automation, packaging, plastics, and design under one roof.</li><li>Emphasizes the innovation, energy, and conversation at the event.</li><li>Thanks the listeners for tuning in and celebrating the people driving industrial innovation.</li></ul><br/>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott reiterates the podcast's dedication to celebrating industry professionals worldwide.</li><li>Encourages listeners to put MD&amp;M West on their calendar for next year.</li><li>Mentions the importance of meeting people like Fred Borne at the event.</li></ul><br/>
<h3>Introduction of Fred Borne</h3>
<ul><li>Fred shares his background as a physics engineer specializing in fiber optics.</li><li>Mentions his education at Laval University in Quebec City, one of the top photonics optics schools in North America.</li><li>Discusses his career in fiber optics and the acquisition of memory says by Resonetics.</li></ul><br/>
<h3>Resonetics and Market Solutions</h3>
<ul><li>Fred explains that Resonetics is a top 10 contract design manufacturing company for the medtech industry.</li><li>Specializes in interventional cardiology, advanced diagnostics, minimally invasive surgeries, and bioelectronics.</li><li>Highlights the company's expertise in microfabrication and the acquisition of memory says for the production of nitinol.</li><li>Discusses the company's ability to provide micro components of nitinol, stainless steel, and other materials.</li></ul><br/>
<h3>Microfabrication and Medical Applications</h3>
<ul><li>Scott and Fred discuss the concept of microfabrication and its applications in medical devices.</li><li>Fred explains the use of laser micro machining for creating extremely small components.</li><li>Mentions the company's ability to handle various materials and the importance of precision in their work.</li><li>Discusses the challenges and innovations in the medical device manufacturing process.</li></ul><br/>
<h3>Fiber Optic Sensors and Medical Implantable Batteries</h3>
<ul><li>Fred explains his role at Resonetics, managing the fiber optic sensors and medical implantable batteries divisions.</li><li>Discusses the use of fiber optic sensors in blood pressure monitoring and other medical devices.</li><li>Highlights the applications of fiber optic sensors in diagnostics and heart pumps.</li><li>Explains the use of medical implantable batteries in cardiac applications and neuromodulation devices.</li></ul><br/>
<h3>Neuromodulation and Future Technologies</h3>
<ul><li>Fred discusses the growing field of neuromodulation and its applications in medical devices.</li><li>Explains the use of neuromodulation devices to treat conditions like urinary incontinence and asthma.</li><li>Mentions the use of neuromodulation devices for sleep apnea treatment.</li><li>Discusses the future potential of combining neuromodulation with brain-computer interfaces (BCI).</li></ul><br/>
<h3>Battery Technology and Innovations</h3>
<ul><li>Fred explains the advancements in battery technology and the company's focus on increasing capacity.</li><li>Discusses the differences between rechargeable and primary batteries based on application requirements.</li><li>Mentions the use of rechargeable batteries in neuromodulation devices due to their non-life-sustaining nature.</li><li>Highlights the importance of reliable battery technology in medical devices.</li></ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul><li>Scott asks Fred Borne for the best way to contact him, and Fred suggests LinkedIn.</li><li>Scott expresses his admiration for Fred's work and encourages listeners to connect with him.</li><li>Reiterates the importance of attending MD&amp;M West and meeting industry professionals like Fred.</li><li>Concludes the podcast with a reminder to put MD&amp;M West on the calendar for next year.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>FRED BORNE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/fredbornegm/" target="_blank" rel="noopener">https://www.linkedin.com/in/fredbornegm/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/resonetics/" target="_blank" rel="noopener">https://www.linkedin.com/company/resonetics/</a>

<strong>Company Website:</strong> <a href="https://resonetics.com/" target="_blank" rel="noopener">https://resonetics.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fApCxG558h0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>Frederic Borne, VP at Resonetics </strong>about "Medtech manufacturing and microfabrication solutions"<strong>.</strong>
<div>

Fred Borne, a physics engineer and leader at Resonetics, discussed the company's expertise in medtech manufacturing, particularly in interventional cardiology, advanced diagnostics, minimally invasive surgeries, and bioelectronics. Resonetics specializes in microfabrication, including laser micromachining, and has expanded its capabilities through acquisitions, such as MemorySays for nitinol production. Borne highlighted the company's role in developing fiber optic sensors and implantable batteries, emphasizing their applications in neuromodulation and cardiac devices. He also touched on the potential of brain-computer interfaces and the future of neuromodulation technology.
<h2>Outline</h2>
<h3>MD&amp;M West Event Introduction</h3>
<ul><li>Industrial Talk, sponsored by MD&amp;M West and the News and Brews team.</li><li>Highlights the importance of MD&amp;M West in delivering medtech automation, packaging, plastics, and design under one roof.</li><li>Emphasizes the innovation, energy, and conversation at the event.</li><li>Thanks the listeners for tuning in and celebrating the people driving industrial innovation.</li></ul><br/>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott reiterates the podcast's dedication to celebrating industry professionals worldwide.</li><li>Encourages listeners to put MD&amp;M West on their calendar for next year.</li><li>Mentions the importance of meeting people like Fred Borne at the event.</li></ul><br/>
<h3>Introduction of Fred Borne</h3>
<ul><li>Fred shares his background as a physics engineer specializing in fiber optics.</li><li>Mentions his education at Laval University in Quebec City, one of the top photonics optics schools in North America.</li><li>Discusses his career in fiber optics and the acquisition of memory says by Resonetics.</li></ul><br/>
<h3>Resonetics and Market Solutions</h3>
<ul><li>Fred explains that Resonetics is a top 10 contract design manufacturing company for the medtech industry.</li><li>Specializes in interventional cardiology, advanced diagnostics, minimally invasive surgeries, and bioelectronics.</li><li>Highlights the company's expertise in microfabrication and the acquisition of memory says for the production of nitinol.</li><li>Discusses the company's ability to provide micro components of nitinol, stainless steel, and other materials.</li></ul><br/>
<h3>Microfabrication and Medical Applications</h3>
<ul><li>Scott and Fred discuss the concept of microfabrication and its applications in medical devices.</li><li>Fred explains the use of laser micro machining for creating extremely small components.</li><li>Mentions the company's ability to handle various materials and the importance of precision in their work.</li><li>Discusses the challenges and innovations in the medical device manufacturing process.</li></ul><br/>
<h3>Fiber Optic Sensors and Medical Implantable Batteries</h3>
<ul><li>Fred explains his role at Resonetics, managing the fiber optic sensors and medical implantable batteries divisions.</li><li>Discusses the use of fiber optic sensors in blood pressure monitoring and other medical devices.</li><li>Highlights the applications of fiber optic sensors in diagnostics and heart pumps.</li><li>Explains the use of medical implantable batteries in cardiac applications and neuromodulation devices.</li></ul><br/>
<h3>Neuromodulation and Future Technologies</h3>
<ul><li>Fred discusses the growing field of neuromodulation and its applications in medical devices.</li><li>Explains the use of neuromodulation devices to treat conditions like urinary incontinence and asthma.</li><li>Mentions the use of neuromodulation devices for sleep apnea treatment.</li><li>Discusses the future potential of combining neuromodulation with brain-computer interfaces (BCI).</li></ul><br/>
<h3>Battery Technology and Innovations</h3>
<ul><li>Fred explains the advancements in battery technology and the company's focus on increasing capacity.</li><li>Discusses the differences between rechargeable and primary batteries based on application requirements.</li><li>Mentions the use of rechargeable batteries in neuromodulation devices due to their non-life-sustaining nature.</li><li>Highlights the importance of reliable battery technology in medical devices.</li></ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul><li>Scott asks Fred Borne for the best way to contact him, and Fred suggests LinkedIn.</li><li>Scott expresses his admiration for Fred's work and encourages listeners to connect with him.</li><li>Reiterates the importance of attending MD&amp;M West and meeting industry professionals like Fred.</li><li>Concludes the podcast with a reminder to put MD&amp;M West on the calendar for next year.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>FRED BORNE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/fredbornegm/" target="_blank" rel="noopener">https://www.linkedin.com/in/fredbornegm/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/resonetics/" target="_blank" rel="noopener">https://www.linkedin.com/company/resonetics/</a>

<strong>Company Website:</strong> <a href="https://resonetics.com/" target="_blank" rel="noopener">https://resonetics.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fApCxG558h0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/frederic-borne-with-resonetics]]></link><guid isPermaLink="false">598364be-a0eb-4b66-87b3-ea3ad93b869f</guid><itunes:image href="https://artwork.captivate.fm/042af915-723c-4376-8932-18b6b3f5423c/Fred-Borne-Player-Graphic.png"/><pubDate>Wed, 18 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/598364be-a0eb-4b66-87b3-ea3ad93b869f.mp3" length="37329736" type="audio/mpeg"/><itunes:duration>19:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/97a35c9a-dc8b-45cb-a8a5-190b37e029ef/index.html" type="text/html"/></item><item><title>Klaus Andersen and Nils Olsson with Tacton</title><itunes:title>Klaus Andersen and Nils Olsson with Tacton</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Klaus Andersen and Nils Olsson with Tacton </strong>about "Redefining buyers engagement for manufactures of complex products"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie introduces Elevo Tech, a company offering ERP, EAM, and business intelligence solutions, and then transitions to discussing Tacton, a Swedish company specializing in advanced manufacturing configuration. Tacton's CPQ solutions help customers configure complex equipment, supporting both direct sales and omnichannel interactions. The platform integrates with existing systems like CRM, PLM, and ERP, aiming to increase win rates, efficiency, and reduce errors. Tacton's AI capabilities can cut configuration time by up to 80% by structuring unstructured product data. Implementation times vary, typically between six months and a year, depending on the project's scope.
<h2>Outline</h2>
<h3>Introduction to Elevotec and Industrial Talk Podcast</h3>
<ul><li>Scott Mackenzie introduces Elevotec, highlighting their ERP, EAM, and business intelligence solutions.</li><li>Scott Mackenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.</li><li>Scott Mackenzie introduces Klaus and Nils from Tacton, discussing their platform and its solutions for today's challenges.</li><li>Scott Mackenzie expresses excitement about the renaissance in industrial solutions and the importance of human-to-human connection in marketing.</li></ul><br/>
<h3>Challenges and Solutions in Advanced Manufacturing</h3>
<ul><li>Nils explains Tacton's specialization in configuring complex equipment, comparing it to configuring consumer products like computers or cars.</li><li>Klaus describes Tacton's CPQ solutions for advanced manufacturing, supporting both direct sales and omnichannel support.</li><li>Scott Mackenzie and Klaus discuss the importance of making the configuration process easy for customers while ensuring technical accuracy.</li><li>Nils emphasizes the need for a buyer-centric smart factory, making it easy for customers to navigate the solution space without technical expertise.</li></ul><br/>
<h3>Integration and Flexibility of Tacton's Solutions</h3>
<ul><li>Scott Mackenzie inquires about Tacton's integration with existing IT systems like CRM, PLM, and ERP.</li><li>Nils explains that Tacton is an agnostic player, able to augment existing systems without complete reconfiguration.</li><li>Scott Mackenzie and Nils discuss the financial benefits of Tacton's solutions, including increased win rates, efficiency, and reduced errors.</li><li>Klaus highlights the importance of accurate quotes and the impact of errors on warranty costs and rework.</li></ul><br/>
<h3>Customer-Centric Pricing and Data Management</h3>
<ul><li>Scott Mackenzie asks about the flexibility of Tacton's pricing methods, including value-based pricing and detailed bill of materials.</li><li>Nils explains that Tacton supports various pricing methods, depending on the business needs.</li><li>Scott Mackenzie inquires about how Tacton ensures the system stays updated with the latest product changes and data.</li><li>Nils describes the typical setup of connecting PLM and CPQ systems to ensure data accuracy and timeliness.</li></ul><br/>
<h3>Implementation Time and AI Integration</h3>
<ul><li>Scott Mackenzie asks about the implementation time for Tacton's solutions.</li><li>Klaus estimates the implementation time to be between six months and a year, depending on the project's scope.</li><li>Scott Mackenzie inquires about Tacton's use of AI in their solutions.</li><li>Nils explains that AI is used to structure unstructured product data, significantly reducing the time required for configuration.</li></ul><br/>
<h3>Future Challenges and Market Reception</h3>
<ul><li>Scott Mackenzie asks about the future challenges and opportunities for Tacton.</li><li>Klaus and Nils discuss the increasing use of AI in their solutions and the expansion into configuration lifecycle management and production configuration.</li><li>Scott Mackenzie inquires about the market reception and any roadblocks to adoption.</li><li>Nils mentions that companies are eager to adopt Tacton's solutions, and the main challenge is ensuring widespread awareness.</li></ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul><li>Scott Mackenzie asks about the best way to contact Klaus and Nils.</li><li>Klaus and Nils provide their contact information, emphasizing their visibility on various platforms and their willingness to engage with potential clients.</li><li>Scott Mackenzie wraps up the conversation, highlighting the importance of Tacton's solutions and encouraging listeners to connect with them.</li><li>Scott Mackenzie emphasizes the need for industry professionals to tell their stories and use platforms like Industrial Talk to share their experiences.</li></ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KLAUS ANDERSEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/klaus-andersen-8445121/" target="_blank" rel="noopener">https://www.linkedin.com/in/klaus-andersen-8445121/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/tacton-systems-ab/" target="_blank" rel="noopener">https://www.linkedin.com/company/tacton-systems-ab/</a>

<strong>Company Website:</strong> <a href="https://www.tacton.com/" target="_blank" rel="noopener">https://www.tacton.com/</a>
<h2>NILS OLSSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nils-olsson-400715/" target="_blank" rel="noopener">https://www.linkedin.com/in/nils-olsson-400715/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/iba1RbZ52uk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Klaus Andersen and Nils Olsson with Tacton </strong>about "Redefining buyers engagement for manufactures of complex products"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie introduces Elevo Tech, a company offering ERP, EAM, and business intelligence solutions, and then transitions to discussing Tacton, a Swedish company specializing in advanced manufacturing configuration. Tacton's CPQ solutions help customers configure complex equipment, supporting both direct sales and omnichannel interactions. The platform integrates with existing systems like CRM, PLM, and ERP, aiming to increase win rates, efficiency, and reduce errors. Tacton's AI capabilities can cut configuration time by up to 80% by structuring unstructured product data. Implementation times vary, typically between six months and a year, depending on the project's scope.
<h2>Outline</h2>
<h3>Introduction to Elevotec and Industrial Talk Podcast</h3>
<ul><li>Scott Mackenzie introduces Elevotec, highlighting their ERP, EAM, and business intelligence solutions.</li><li>Scott Mackenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.</li><li>Scott Mackenzie introduces Klaus and Nils from Tacton, discussing their platform and its solutions for today's challenges.</li><li>Scott Mackenzie expresses excitement about the renaissance in industrial solutions and the importance of human-to-human connection in marketing.</li></ul><br/>
<h3>Challenges and Solutions in Advanced Manufacturing</h3>
<ul><li>Nils explains Tacton's specialization in configuring complex equipment, comparing it to configuring consumer products like computers or cars.</li><li>Klaus describes Tacton's CPQ solutions for advanced manufacturing, supporting both direct sales and omnichannel support.</li><li>Scott Mackenzie and Klaus discuss the importance of making the configuration process easy for customers while ensuring technical accuracy.</li><li>Nils emphasizes the need for a buyer-centric smart factory, making it easy for customers to navigate the solution space without technical expertise.</li></ul><br/>
<h3>Integration and Flexibility of Tacton's Solutions</h3>
<ul><li>Scott Mackenzie inquires about Tacton's integration with existing IT systems like CRM, PLM, and ERP.</li><li>Nils explains that Tacton is an agnostic player, able to augment existing systems without complete reconfiguration.</li><li>Scott Mackenzie and Nils discuss the financial benefits of Tacton's solutions, including increased win rates, efficiency, and reduced errors.</li><li>Klaus highlights the importance of accurate quotes and the impact of errors on warranty costs and rework.</li></ul><br/>
<h3>Customer-Centric Pricing and Data Management</h3>
<ul><li>Scott Mackenzie asks about the flexibility of Tacton's pricing methods, including value-based pricing and detailed bill of materials.</li><li>Nils explains that Tacton supports various pricing methods, depending on the business needs.</li><li>Scott Mackenzie inquires about how Tacton ensures the system stays updated with the latest product changes and data.</li><li>Nils describes the typical setup of connecting PLM and CPQ systems to ensure data accuracy and timeliness.</li></ul><br/>
<h3>Implementation Time and AI Integration</h3>
<ul><li>Scott Mackenzie asks about the implementation time for Tacton's solutions.</li><li>Klaus estimates the implementation time to be between six months and a year, depending on the project's scope.</li><li>Scott Mackenzie inquires about Tacton's use of AI in their solutions.</li><li>Nils explains that AI is used to structure unstructured product data, significantly reducing the time required for configuration.</li></ul><br/>
<h3>Future Challenges and Market Reception</h3>
<ul><li>Scott Mackenzie asks about the future challenges and opportunities for Tacton.</li><li>Klaus and Nils discuss the increasing use of AI in their solutions and the expansion into configuration lifecycle management and production configuration.</li><li>Scott Mackenzie inquires about the market reception and any roadblocks to adoption.</li><li>Nils mentions that companies are eager to adopt Tacton's solutions, and the main challenge is ensuring widespread awareness.</li></ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul><li>Scott Mackenzie asks about the best way to contact Klaus and Nils.</li><li>Klaus and Nils provide their contact information, emphasizing their visibility on various platforms and their willingness to engage with potential clients.</li><li>Scott Mackenzie wraps up the conversation, highlighting the importance of Tacton's solutions and encouraging listeners to connect with them.</li><li>Scott Mackenzie emphasizes the need for industry professionals to tell their stories and use platforms like Industrial Talk to share their experiences.</li></ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KLAUS ANDERSEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/klaus-andersen-8445121/" target="_blank" rel="noopener">https://www.linkedin.com/in/klaus-andersen-8445121/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/tacton-systems-ab/" target="_blank" rel="noopener">https://www.linkedin.com/company/tacton-systems-ab/</a>

<strong>Company Website:</strong> <a href="https://www.tacton.com/" target="_blank" rel="noopener">https://www.tacton.com/</a>
<h2>NILS OLSSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nils-olsson-400715/" target="_blank" rel="noopener">https://www.linkedin.com/in/nils-olsson-400715/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/iba1RbZ52uk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/klaus-andersen-and-nils-olsson-with-tacton]]></link><guid isPermaLink="false">31fa92f6-7a9a-45df-a00d-8cb773e71363</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 17 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/31fa92f6-7a9a-45df-a00d-8cb773e71363.mp3" length="70307227" type="audio/mpeg"/><itunes:duration>36:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/46b4a20c-9168-4b18-8790-5c1f0bfd5fc1/index.html" type="text/html"/></item><item><title>Paul Crocker with ReliabilityX</title><itunes:title>Paul Crocker with ReliabilityX</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Paul Crocker, Sr. Reliability Engineer at ReliabilityX </strong>about "Cultural alignment with your reliability strategy"<strong>.</strong>
<div>

Paul Crocker emphasizes the importance of storytelling and podcasting for creating human connections in business, especially in the context of AI. He suggests using Industrial Talk as a platform to amplify voices and build resilient businesses. Crocker discusses his career journey, starting with the Board of Public Utilities in Kansas City, Kansas, and his role in implementing Maximo systems for reliability and maintenance. He highlights the need for effective training and cultural alignment between operations and maintenance. Crocker also touches on the challenges of sustaining success and the potential of AI to assist in maintenance processes.
<h2>Outline</h2>
<h3>Podcasting as a Marketing Strategy</h3>
<ul><li>Scott emphasizes the importance of storytelling and podcasting to create a human connection with the market.</li><li>Podcasting is recommended as a marketing platform to open doors and create long-term relationships.</li><li>Industrial Talk is suggested as a platform to amplify voices and promote business resilience.</li><li>Scott encourages businesses to consider podcasting to tell their story and build trust with their audience.</li></ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Scott humorously questions the year and the background noise, setting a casual tone for the podcast.</li><li>The podcast is broadcasting on-site at SMRP, with Speaker 1 mentioning the reliability and asset management focus.</li><li>Scott humorously comments on the lack of carpet and the constant backing up of forklifts, adding to the informal atmosphere.</li></ul><br/>
<h3>Paul Crocker's Background and Career Journey</h3>
<ul><li>Scott introduces Paul Crocker, who has been in the hot seat 27 times, and comments on his changing appearance.</li><li>Paul Crocker shares his career journey, starting with the Board of Public Utilities in Kansas City, Kansas.</li><li>He describes his transition from administrative services to power generation, working with heavy equipment.</li><li>Paul pursued a Bachelor of Science in Network and Communication Management and later took over the maintenance department.</li></ul><br/>
<h3>Transition to ReliabilityX and Maximo Implementation</h3>
<ul><li>Paul discusses his role at ReliabilityX, focusing on training and assessments, particularly EAM implementation.</li><li>He mentions the Maximo mass nine rollout for half of the utilities plants in Missouri, with plans to expand to Kansas.</li><li>Paul highlights the importance of training and the support from top management in ensuring the success of the training programs.</li><li>He emphasizes the need for a culture shift and proper training to avoid pushback from the crafts.</li></ul><br/>
<h3>Challenges and Solutions in Training and Implementation</h3>
<ul><li>Scott and Paul discuss the different types of training, including system training and reliability training.</li><li>Paul explains the importance of integrating system training with reliability training to ensure practical application.</li><li>He shares his approach to training, focusing on the day-to-day life of maintenance supervisors and crafts.</li><li>Paul emphasizes the need for basic pieces like work initiation and asset location hierarchy to be right before adding more complex features.</li></ul><br/>
<h3>Addressing Resistance and Sustaining Success</h3>
<ul><li>Scott and Paul discuss how to address resistance and sustain success in training and implementation.</li><li>Paul mentions the importance of having supervisors who can identify and engage problematic individuals.</li><li>He highlights the need for top management support and the role of supervisors in ensuring the system works well.</li><li>Paul shares his experience with user acceptance testing and the visual cues that indicate successful training.</li></ul><br/>
<h3>The Role of AI and Future of ReliabilityX</h3>
<ul><li>Scott and Paul discuss the potential of AI in improving reliability and maintenance processes.</li><li>Paul views AI as an assistant that can provide better answers than Google but acknowledges its limitations.</li><li>They discuss the importance of understanding operations and maintenance working together and the challenges of disconnected management.</li><li>Paul emphasizes the need for passionate doers in the organization and the role of leadership in fostering a culture of innovation and improvement.</li></ul><br/>
<h3>Passion and Innovation in Manufacturing</h3>
<ul><li>Scott and Paul discuss the importance of passion and innovation in manufacturing and industry.</li><li>Paul shares his experience in the water and utilities sector, highlighting the complexity and importance of water systems.</li><li>They discuss the need for better public perception of the value of water and the challenges faced by water and wastewater treatment plants.</li><li>Paul emphasizes the importance of accurate and reliable operations in water systems to ensure public health and safety.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, highlighting the importance of storytelling and human connection in business.</li><li>Paul provides his contact information, including his email and LinkedIn profile, for those interested in learning more about ReliabilityX.</li><li>Scott encourages listeners to reach out to Paul and to consider podcasting on Industrial Talk to amplify their voices.</li><li>The podcast ends with a plug for the SMRP event and the importance of attending industry events to network and learn.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL CROCKER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pcrockerkck/" target="_blank" rel="noopener">https://www.linkedin.com/in/pcrockerkck/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yAftrBuEEL8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success....]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Paul Crocker, Sr. Reliability Engineer at ReliabilityX </strong>about "Cultural alignment with your reliability strategy"<strong>.</strong>
<div>

Paul Crocker emphasizes the importance of storytelling and podcasting for creating human connections in business, especially in the context of AI. He suggests using Industrial Talk as a platform to amplify voices and build resilient businesses. Crocker discusses his career journey, starting with the Board of Public Utilities in Kansas City, Kansas, and his role in implementing Maximo systems for reliability and maintenance. He highlights the need for effective training and cultural alignment between operations and maintenance. Crocker also touches on the challenges of sustaining success and the potential of AI to assist in maintenance processes.
<h2>Outline</h2>
<h3>Podcasting as a Marketing Strategy</h3>
<ul><li>Scott emphasizes the importance of storytelling and podcasting to create a human connection with the market.</li><li>Podcasting is recommended as a marketing platform to open doors and create long-term relationships.</li><li>Industrial Talk is suggested as a platform to amplify voices and promote business resilience.</li><li>Scott encourages businesses to consider podcasting to tell their story and build trust with their audience.</li></ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Scott humorously questions the year and the background noise, setting a casual tone for the podcast.</li><li>The podcast is broadcasting on-site at SMRP, with Speaker 1 mentioning the reliability and asset management focus.</li><li>Scott humorously comments on the lack of carpet and the constant backing up of forklifts, adding to the informal atmosphere.</li></ul><br/>
<h3>Paul Crocker's Background and Career Journey</h3>
<ul><li>Scott introduces Paul Crocker, who has been in the hot seat 27 times, and comments on his changing appearance.</li><li>Paul Crocker shares his career journey, starting with the Board of Public Utilities in Kansas City, Kansas.</li><li>He describes his transition from administrative services to power generation, working with heavy equipment.</li><li>Paul pursued a Bachelor of Science in Network and Communication Management and later took over the maintenance department.</li></ul><br/>
<h3>Transition to ReliabilityX and Maximo Implementation</h3>
<ul><li>Paul discusses his role at ReliabilityX, focusing on training and assessments, particularly EAM implementation.</li><li>He mentions the Maximo mass nine rollout for half of the utilities plants in Missouri, with plans to expand to Kansas.</li><li>Paul highlights the importance of training and the support from top management in ensuring the success of the training programs.</li><li>He emphasizes the need for a culture shift and proper training to avoid pushback from the crafts.</li></ul><br/>
<h3>Challenges and Solutions in Training and Implementation</h3>
<ul><li>Scott and Paul discuss the different types of training, including system training and reliability training.</li><li>Paul explains the importance of integrating system training with reliability training to ensure practical application.</li><li>He shares his approach to training, focusing on the day-to-day life of maintenance supervisors and crafts.</li><li>Paul emphasizes the need for basic pieces like work initiation and asset location hierarchy to be right before adding more complex features.</li></ul><br/>
<h3>Addressing Resistance and Sustaining Success</h3>
<ul><li>Scott and Paul discuss how to address resistance and sustain success in training and implementation.</li><li>Paul mentions the importance of having supervisors who can identify and engage problematic individuals.</li><li>He highlights the need for top management support and the role of supervisors in ensuring the system works well.</li><li>Paul shares his experience with user acceptance testing and the visual cues that indicate successful training.</li></ul><br/>
<h3>The Role of AI and Future of ReliabilityX</h3>
<ul><li>Scott and Paul discuss the potential of AI in improving reliability and maintenance processes.</li><li>Paul views AI as an assistant that can provide better answers than Google but acknowledges its limitations.</li><li>They discuss the importance of understanding operations and maintenance working together and the challenges of disconnected management.</li><li>Paul emphasizes the need for passionate doers in the organization and the role of leadership in fostering a culture of innovation and improvement.</li></ul><br/>
<h3>Passion and Innovation in Manufacturing</h3>
<ul><li>Scott and Paul discuss the importance of passion and innovation in manufacturing and industry.</li><li>Paul shares his experience in the water and utilities sector, highlighting the complexity and importance of water systems.</li><li>They discuss the need for better public perception of the value of water and the challenges faced by water and wastewater treatment plants.</li><li>Paul emphasizes the importance of accurate and reliable operations in water systems to ensure public health and safety.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, highlighting the importance of storytelling and human connection in business.</li><li>Paul provides his contact information, including his email and LinkedIn profile, for those interested in learning more about ReliabilityX.</li><li>Scott encourages listeners to reach out to Paul and to consider podcasting on Industrial Talk to amplify their voices.</li><li>The podcast ends with a plug for the SMRP event and the importance of attending industry events to network and learn.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL CROCKER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pcrockerkck/" target="_blank" rel="noopener">https://www.linkedin.com/in/pcrockerkck/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yAftrBuEEL8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/paul-crocker-with-reliabilityx]]></link><guid isPermaLink="false">3fddb597-bd9d-48f1-9a58-46c2f6739d02</guid><itunes:image href="https://artwork.captivate.fm/975d2dcc-cfea-4f7e-8ece-1a9953f77102/Paul-Crocker-Player-Graphic.png"/><pubDate>Thu, 12 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/3fddb597-bd9d-48f1-9a58-46c2f6739d02.mp3" length="53074497" type="audio/mpeg"/><itunes:duration>27:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/adca3328-699f-445f-aedc-bbe9908aa71c/index.html" type="text/html"/></item><item><title>Bert Warner with Propane Education and Research Council</title><itunes:title>Bert Warner with Propane Education and Research Council</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Bert Warner, Director of Commercial Business Development at Propane Education &amp; Research Council.</strong>
<div>
<div>

The Industrial Talk podcast, sponsored by the Propane Education and Research Council, discusses the growing role of propane in power generation. At Power Gen in San Antonio, industry professionals highlight the advantages of propane, including its speed of deployment, cost-effectiveness, and environmental benefits. Propane is a byproduct of natural gas extraction, with the U.S. using only about 10 billion gallons annually, while the rest is exported. The conversation emphasizes propane's potential to replace diesel and natural gas in certain applications, offering flexibility and economic benefits. The discussion also touches on the need for infrastructure and equipment to meet growing demand.
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul><li>Scott introduces the episode of Industrial Talk, sponsored by the Propane Education and Research Council, highlighting their commitment to safety, training, and innovative propane power technology.</li><li>Scott Mackenzie, welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industry innovations and trends.</li><li>Scott thanks listeners for joining the top industrial podcast, celebrating industry professionals who solve daily problems in power generation.</li><li>The podcast is broadcasting from PowerGen in San Antonio, with Scott encouraging listeners to attend future events.</li></ul><br/>
<h3>Discussion on Power Generation and Propane</h3>
<ul><li>Scott introduces Bert Warner from the Propane Education and Research Council, focusing on the role of propane in power generation.</li><li>Bert Warner, comments on the increased size and interest at PowerGen, emphasizing the need for diverse equipment solutions.</li><li>Scott discuss the challenges of meeting immediate power demands in a fast-paced world, highlighting the importance of pragmatic solutions.</li><li>Bert Warner explains the advantages of propane, particularly its speed of deployment compared to traditional infrastructure build-outs.</li></ul><br/>
<h3>Propane as a Prime Power Source</h3>
<ul><li>Bert Warner discusses the potential for propane to be a prime power source, not just a backup or emergency fuel.</li><li>He explains the flexibility of using propane for base loading, peak shaving, and other applications, providing economic and environmental benefits.</li><li>Scott and Bert Warner delve into the historical use of propane in remote and emergency situations, and its growing potential in urban areas.</li><li>Bert Warner highlights the abundant supply of propane and its clean, safe, and affordable nature, making it a viable first choice for energy needs.</li></ul><br/>
<h3>Propane Extraction and Market Potential</h3>
<ul><li>Bert Warner explains that propane is a byproduct of natural gas extraction, with a significant amount exported globally.</li><li>He discusses the increasing demand for natural gas and propane due to electrification efforts, emphasizing the abundant supply available.</li><li>Scott and Bert Warner explore the shift from natural gas to propane in urban areas, highlighting the advantages of propane over diesel and other fuels.</li><li>Bert Warner emphasizes the resiliency and cost-effectiveness of propane, making it an attractive option for commercial and industrial applications.</li></ul><br/>
<h3>Infrastructure and Distribution of Propane</h3>
<ul><li>Bert Warner discusses the extensive infrastructure of propane companies in the US, ensuring reliable delivery and support.</li><li>He highlights the advancements in tank monitoring and automatic deliveries, enhancing the convenience and efficiency of propane use.</li><li>Scott and Bert Warner discuss the potential for propane to compete with natural gas and other fuels, emphasizing the need for responsible energy diversification.</li><li>Bert Warner encourages companies to consider propane as a strategic fuel option, providing flexibility and cost benefits.</li></ul><br/>
<h3>Challenges and Opportunities in Propane Market</h3>
<ul><li>Bert Warner identifies the potential bottleneck in equipment manufacturing as a challenge in meeting demand for propane.</li><li>He discusses the export of propane to Asia and Europe, highlighting the global demand and the role of LNG terminals in propane transportation.</li><li>Scott and Bert Warner explore the complexities of the energy market, including the need for diverse fuel sources and the role of propane in meeting market demands.</li><li>Bert Warner emphasizes the importance of education and awareness in promoting the benefits of propane as a primary energy source.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott thanks Bert Warner for the insightful conversation, expressing excitement about the future of propane in power generation.</li><li>Bert Warner provides his contact information for further inquiries, encouraging listeners to reach out for more information.</li><li>Scott encourages listeners to attend future Power Gen events and to stay informed about the latest developments in the industry.</li><li>The podcast concludes with a reminder of the importance of propane in meeting global energy demands and the role of the Propane Education and Research Council in promoting its use.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BERT WARNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bert-warner-7a08a9134/" target="_blank" rel="noopener">https://www.linkedin.com/in/bert-warner-7a08a9134/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/propane-education-research-council/" target="_blank" rel="noopener">https://www.linkedin.com/company/propane-education-research-council/</a>

<strong>Company Website:</strong> <a href="https://propane.com/" target="_blank" rel="noopener">https://propane.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/poz4bkpIC9I
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Bert Warner, Director of Commercial Business Development at Propane Education &amp; Research Council.</strong>
<div>
<div>

The Industrial Talk podcast, sponsored by the Propane Education and Research Council, discusses the growing role of propane in power generation. At Power Gen in San Antonio, industry professionals highlight the advantages of propane, including its speed of deployment, cost-effectiveness, and environmental benefits. Propane is a byproduct of natural gas extraction, with the U.S. using only about 10 billion gallons annually, while the rest is exported. The conversation emphasizes propane's potential to replace diesel and natural gas in certain applications, offering flexibility and economic benefits. The discussion also touches on the need for infrastructure and equipment to meet growing demand.
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul><li>Scott introduces the episode of Industrial Talk, sponsored by the Propane Education and Research Council, highlighting their commitment to safety, training, and innovative propane power technology.</li><li>Scott Mackenzie, welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industry innovations and trends.</li><li>Scott thanks listeners for joining the top industrial podcast, celebrating industry professionals who solve daily problems in power generation.</li><li>The podcast is broadcasting from PowerGen in San Antonio, with Scott encouraging listeners to attend future events.</li></ul><br/>
<h3>Discussion on Power Generation and Propane</h3>
<ul><li>Scott introduces Bert Warner from the Propane Education and Research Council, focusing on the role of propane in power generation.</li><li>Bert Warner, comments on the increased size and interest at PowerGen, emphasizing the need for diverse equipment solutions.</li><li>Scott discuss the challenges of meeting immediate power demands in a fast-paced world, highlighting the importance of pragmatic solutions.</li><li>Bert Warner explains the advantages of propane, particularly its speed of deployment compared to traditional infrastructure build-outs.</li></ul><br/>
<h3>Propane as a Prime Power Source</h3>
<ul><li>Bert Warner discusses the potential for propane to be a prime power source, not just a backup or emergency fuel.</li><li>He explains the flexibility of using propane for base loading, peak shaving, and other applications, providing economic and environmental benefits.</li><li>Scott and Bert Warner delve into the historical use of propane in remote and emergency situations, and its growing potential in urban areas.</li><li>Bert Warner highlights the abundant supply of propane and its clean, safe, and affordable nature, making it a viable first choice for energy needs.</li></ul><br/>
<h3>Propane Extraction and Market Potential</h3>
<ul><li>Bert Warner explains that propane is a byproduct of natural gas extraction, with a significant amount exported globally.</li><li>He discusses the increasing demand for natural gas and propane due to electrification efforts, emphasizing the abundant supply available.</li><li>Scott and Bert Warner explore the shift from natural gas to propane in urban areas, highlighting the advantages of propane over diesel and other fuels.</li><li>Bert Warner emphasizes the resiliency and cost-effectiveness of propane, making it an attractive option for commercial and industrial applications.</li></ul><br/>
<h3>Infrastructure and Distribution of Propane</h3>
<ul><li>Bert Warner discusses the extensive infrastructure of propane companies in the US, ensuring reliable delivery and support.</li><li>He highlights the advancements in tank monitoring and automatic deliveries, enhancing the convenience and efficiency of propane use.</li><li>Scott and Bert Warner discuss the potential for propane to compete with natural gas and other fuels, emphasizing the need for responsible energy diversification.</li><li>Bert Warner encourages companies to consider propane as a strategic fuel option, providing flexibility and cost benefits.</li></ul><br/>
<h3>Challenges and Opportunities in Propane Market</h3>
<ul><li>Bert Warner identifies the potential bottleneck in equipment manufacturing as a challenge in meeting demand for propane.</li><li>He discusses the export of propane to Asia and Europe, highlighting the global demand and the role of LNG terminals in propane transportation.</li><li>Scott and Bert Warner explore the complexities of the energy market, including the need for diverse fuel sources and the role of propane in meeting market demands.</li><li>Bert Warner emphasizes the importance of education and awareness in promoting the benefits of propane as a primary energy source.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott thanks Bert Warner for the insightful conversation, expressing excitement about the future of propane in power generation.</li><li>Bert Warner provides his contact information for further inquiries, encouraging listeners to reach out for more information.</li><li>Scott encourages listeners to attend future Power Gen events and to stay informed about the latest developments in the industry.</li><li>The podcast concludes with a reminder of the importance of propane in meeting global energy demands and the role of the Propane Education and Research Council in promoting its use.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BERT WARNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bert-warner-7a08a9134/" target="_blank" rel="noopener">https://www.linkedin.com/in/bert-warner-7a08a9134/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/propane-education-research-council/" target="_blank" rel="noopener">https://www.linkedin.com/company/propane-education-research-council/</a>

<strong>Company Website:</strong> <a href="https://propane.com/" target="_blank" rel="noopener">https://propane.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/poz4bkpIC9I
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/bert-warner-with-propane-education-and-research-council-2]]></link><guid isPermaLink="false">e7404adf-0683-4a75-9020-c9c4ee53ac59</guid><itunes:image href="https://artwork.captivate.fm/4002659f-a914-491d-b73e-c20a052cef5c/Burt-Werner-Player-Graphic.png"/><pubDate>Wed, 11 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/e7404adf-0683-4a75-9020-c9c4ee53ac59.mp3" length="42650357" type="audio/mpeg"/><itunes:duration>22:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/0c984c6e-4440-4049-b651-8dbd39a9dbf2/index.html" type="text/html"/></item><item><title>John Shegda with KMM Group</title><itunes:title>John Shegda with KMM Group</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>John Shegda, CEO at KMM Group </strong>about "Solving complex, high-precision manufacturing challenges"<strong>.</strong>
<div>
<div>

John Schegda, CEO of KMM Group, discussed the company's unique capabilities in high-tolerance machining and grinding, emphasizing their role in solving complex manufacturing challenges. KMM Group, formed by integrating three companies, specializes in difficult-to-manufacture parts, particularly in the medical device and aerospace sectors. Schegda highlighted a notable project involving a NASA component with stringent tolerances, illustrating their expertise. He also touched on the future of manufacturing, stressing the importance of right-sizing in the supply chain and the potential transformative impact of AI on the industry.
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Scott introduces the episode of Industrial Talk, sponsored by MD&amp;M West and News and Brews.</li><li>The podcast is broadcasting live from MD&amp;M West in Anaheim, showcasing a collection of problem solvers and innovations.</li></ul><br/>
<h3>Introduction of John Schegda and KMM Group</h3>
<ul><li>Scott mentions John Schegda, CEO of KMM Group, and the upcoming conversation.</li><li>John Schegda introduces himself and explains the formation of KMM Group, each letter representing a different company.</li><li>John shares his background, starting with his family business, M&amp;S Centerless Grinding, in the late 1950s.</li><li>He discusses his decision to stay in the family business instead of pursuing medical school.</li></ul><br/>
<h3>John's Passion for Manufacturing</h3>
<ul><li>John expresses his dedication to the manufacturing industry, describing it as rewarding despite its challenges.</li><li>He references a book, "Smart People Should Make Things," which he believes highlights the importance of hands-on innovation.</li><li>John explains the capabilities of KMM Group, focusing on high-tolerance machining and grinding.</li><li>He emphasizes the company's ability to solve difficult manufacturing challenges for customers.</li></ul><br/>
<h3>KMM Group's Capabilities and Projects</h3>
<ul><li>John details the different companies under KMM Group, each with unique capabilities in machining and grinding.</li><li>He describes the company's consolidation into a single 100,000 square foot facility.</li><li>John shares a story about a complex component for NASA, highlighting the tight tolerances required.</li><li>He discusses the company's involvement in various industries, including medical devices, aerospace, and space exploration.</li></ul><br/>
<h3>Unique Manufacturing Challenges</h3>
<ul><li>John recounts a project involving grinding stone core samples for Schlumberger Technologies.</li><li>He describes the challenges of working with large stone samples and the importance of meeting exact specifications.</li><li>John shares another story about a project for NASA, involving a tightly tolerated component for a Mars water loop compressor.</li><li>He highlights the company's ability to handle unique and challenging manufacturing projects.</li></ul><br/>
<h3>Future of Manufacturing and Supply Chain</h3>
<ul><li>John discusses the future of manufacturing, emphasizing the importance of right-sizing in the supply chain.</li><li>He explains the impact of M&amp;A activity on the industry and the need for boutique contract manufacturers.</li><li>John talks about the potential of AI in transforming the manufacturing industry, both as a tool and a source of competition.</li><li>He emphasizes the importance of maintaining a balance between specialized capabilities and the ability to scale.</li></ul><br/>
<h3>John's Vision for KMM Group</h3>
<ul><li>John outlines his vision for KMM Group, focusing on leveraging AI while maintaining the company's unique capabilities.</li><li>He discusses the importance of finding the right spot in the supply chain to provide value.</li><li>John highlights the company's commitment to innovation and problem-solving in the manufacturing industry.</li><li>He expresses his passion for the industry and the impact KMM Group has on various sectors, including medical technology and aerospace.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, expressing admiration for John's storytelling and expertise.</li><li>John provides contact information, encouraging listeners to reach out on LinkedIn.</li><li>Scott reiterates the importance of attending events like MD&amp;M West to meet industry professionals like John.</li><li>The podcast concludes with a reminder to stay tuned for more conversations from MD&amp;M West.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOHN SHEGDA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-shegda-a3846515/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-shegda-a3846515/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/kmm-group/" target="_blank" rel="noopener">https://www.linkedin.com/company/kmm-group/</a>

<strong>Company Website:</strong> <a href="https://kmmgrp.com/" target="_blank" rel="noopener">https://kmmgrp.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/XO7rffb6R-w
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&amp;M West</a> and talking to <strong>John Shegda, CEO at KMM Group </strong>about "Solving complex, high-precision manufacturing challenges"<strong>.</strong>
<div>
<div>

John Schegda, CEO of KMM Group, discussed the company's unique capabilities in high-tolerance machining and grinding, emphasizing their role in solving complex manufacturing challenges. KMM Group, formed by integrating three companies, specializes in difficult-to-manufacture parts, particularly in the medical device and aerospace sectors. Schegda highlighted a notable project involving a NASA component with stringent tolerances, illustrating their expertise. He also touched on the future of manufacturing, stressing the importance of right-sizing in the supply chain and the potential transformative impact of AI on the industry.
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Scott introduces the episode of Industrial Talk, sponsored by MD&amp;M West and News and Brews.</li><li>The podcast is broadcasting live from MD&amp;M West in Anaheim, showcasing a collection of problem solvers and innovations.</li></ul><br/>
<h3>Introduction of John Schegda and KMM Group</h3>
<ul><li>Scott mentions John Schegda, CEO of KMM Group, and the upcoming conversation.</li><li>John Schegda introduces himself and explains the formation of KMM Group, each letter representing a different company.</li><li>John shares his background, starting with his family business, M&amp;S Centerless Grinding, in the late 1950s.</li><li>He discusses his decision to stay in the family business instead of pursuing medical school.</li></ul><br/>
<h3>John's Passion for Manufacturing</h3>
<ul><li>John expresses his dedication to the manufacturing industry, describing it as rewarding despite its challenges.</li><li>He references a book, "Smart People Should Make Things," which he believes highlights the importance of hands-on innovation.</li><li>John explains the capabilities of KMM Group, focusing on high-tolerance machining and grinding.</li><li>He emphasizes the company's ability to solve difficult manufacturing challenges for customers.</li></ul><br/>
<h3>KMM Group's Capabilities and Projects</h3>
<ul><li>John details the different companies under KMM Group, each with unique capabilities in machining and grinding.</li><li>He describes the company's consolidation into a single 100,000 square foot facility.</li><li>John shares a story about a complex component for NASA, highlighting the tight tolerances required.</li><li>He discusses the company's involvement in various industries, including medical devices, aerospace, and space exploration.</li></ul><br/>
<h3>Unique Manufacturing Challenges</h3>
<ul><li>John recounts a project involving grinding stone core samples for Schlumberger Technologies.</li><li>He describes the challenges of working with large stone samples and the importance of meeting exact specifications.</li><li>John shares another story about a project for NASA, involving a tightly tolerated component for a Mars water loop compressor.</li><li>He highlights the company's ability to handle unique and challenging manufacturing projects.</li></ul><br/>
<h3>Future of Manufacturing and Supply Chain</h3>
<ul><li>John discusses the future of manufacturing, emphasizing the importance of right-sizing in the supply chain.</li><li>He explains the impact of M&amp;A activity on the industry and the need for boutique contract manufacturers.</li><li>John talks about the potential of AI in transforming the manufacturing industry, both as a tool and a source of competition.</li><li>He emphasizes the importance of maintaining a balance between specialized capabilities and the ability to scale.</li></ul><br/>
<h3>John's Vision for KMM Group</h3>
<ul><li>John outlines his vision for KMM Group, focusing on leveraging AI while maintaining the company's unique capabilities.</li><li>He discusses the importance of finding the right spot in the supply chain to provide value.</li><li>John highlights the company's commitment to innovation and problem-solving in the manufacturing industry.</li><li>He expresses his passion for the industry and the impact KMM Group has on various sectors, including medical technology and aerospace.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, expressing admiration for John's storytelling and expertise.</li><li>John provides contact information, encouraging listeners to reach out on LinkedIn.</li><li>Scott reiterates the importance of attending events like MD&amp;M West to meet industry professionals like John.</li><li>The podcast concludes with a reminder to stay tuned for more conversations from MD&amp;M West.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOHN SHEGDA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-shegda-a3846515/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-shegda-a3846515/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/kmm-group/" target="_blank" rel="noopener">https://www.linkedin.com/company/kmm-group/</a>

<strong>Company Website:</strong> <a href="https://kmmgrp.com/" target="_blank" rel="noopener">https://kmmgrp.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/XO7rffb6R-w
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/john-shegda-with-kmmgrp]]></link><guid isPermaLink="false">4363d03a-ea14-423c-86fe-86d755ba09f1</guid><itunes:image href="https://artwork.captivate.fm/c43619e4-e31e-4946-a2e3-7475efbdfdbe/John-Schegda-Player-Graphic.png"/><pubDate>Tue, 10 Feb 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/4363d03a-ea14-423c-86fe-86d755ba09f1.mp3" length="47122617" type="audio/mpeg"/><itunes:duration>24:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/af50b31b-fc8d-4c1d-b406-799da7628ba1/index.html" type="text/html"/></item><item><title>Martin Weber with SPARETECH</title><itunes:title>Martin Weber with SPARETECH</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Martin Weber, CEO at SPARETECH </strong>about "Tools to effectively manage spare parts inventory to reduce cost and improve optimization"<strong>.</strong>
<div>
<div>

Martin Weber from SPARETECH discussed their innovative spare parts management solution on the Industrial Talk podcast. Weber highlighted the challenges of managing spare parts, including high inventory levels and inefficient procurement. SPARETECH's software integrates with ERP and CMMS systems to optimize inventory, reduce costs, and improve efficiency. They have a database of 40 million parts and use AI to standardize part descriptions. Weber emphasized the importance of manual data extraction for the first six months to achieve ROI within a year. The company successfully rolled out their solution in 300 factories globally in 2022.
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul><li>Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Scott Mackenzie, welcomes listeners and highlights the podcast's focus on industry innovations and trends.</li><li>Scott expresses gratitude to listeners and introduces Martin Weber from SPARETECH, highlighting the company's advanced technology.</li><li>Scott encourages listeners to connect with SPARETECH and Martin, describing the industry as an exciting roller coaster.</li></ul><br/>
<h3>Encouragement to Start a Podcast in 2026</h3>
<ul><li>Scott urges listeners to start their own podcast in 2026, emphasizing its strategic value and return on investment (ROI).</li><li>The podcast is seen as a way to build subject matter expertise and humanize business communication.</li><li>Scott believes that human interaction will remain crucial even with advancements in automation and AI.</li><li>The podcast is presented as a cost-effective way to differentiate and connect with customers and prospects.</li></ul><br/>
<h3>Technical Setup and Personal Background of Martin Weber</h3>
<ul><li>Scott shares his experience with starting a podcast, including the challenges of setting up equipment.</li><li>Martin Weber, introduces himself, mentioning his background at Porsche and his role in building a new factory.</li><li>Martin explains his transition to SPARETECH and his passion for the spare parts industry.</li><li>Martin highlights the complexities of managing spare parts and the potential for significant cost savings.</li></ul><br/>
<h3>Challenges and Opportunities in the Spare Parts Industry</h3>
<ul><li>Martin discusses the challenges of managing spare parts, including the need for accurate data and efficient inventory management.</li><li>He explains how SPARETECH helps companies audit their spare parts and optimize their inventory levels.</li><li>Martin emphasizes the importance of accurate data to avoid unnecessary costs and waste.</li><li>The conversation touches on the potential for significant cost savings by optimizing spare parts management.</li></ul><br/>
<h3>Implementation and Integration of SPARETECH Solutions</h3>
<ul><li>Martin describes the process of integrating SPARETECH's software with existing ERP and CMMS systems.</li><li>The software helps companies manage their spare parts inventory more efficiently, reducing costs and improving availability.</li><li>Martin highlights the importance of involving decision-makers in the change management process.</li><li>The software's powerful search and identification features help users quickly find and manage spare parts.</li></ul><br/>
<h3>Efficiency Gains and Return on Investment</h3>
<ul><li>Martin explains how SPARETECH's software helps companies optimize their inventory levels and reduce capital tied up in spare parts.</li><li>The software provides access to a database of 40 million parts, including supplier information, to help companies find the best deals.</li><li>Martin discusses the potential for significant cost savings by optimizing spare parts procurement.</li><li>The conversation emphasizes the importance of strategic procurement to balance cost and availability.</li></ul><br/>
<h3>AI and Automation in SPARETECH's Solutions</h3>
<ul><li>Martin explains how AI is used to generate standardized descriptions for spare parts, improving accuracy and efficiency.</li><li>The AI training process involves using data from 40 million parts to ensure high accuracy.</li><li>Martin highlights the importance of maintaining accuracy in spare parts management to avoid inefficiencies.</li><li>The conversation touches on the potential for further automation and integration with other systems.</li></ul><br/>
<h3>Timeline and Implementation of SPARETECH Solutions</h3>
<ul><li>Martin provides an estimate of six to eight months for a full integration of SPARETECH's software with existing systems.</li><li>The initial phase involves manual data extraction to accelerate value creation.</li><li>Martin shares an example of a successful global rollout of 300 factories in one year.</li><li>The conversation emphasizes the importance of proving value before investing in a full integration.</li></ul><br/>
<h3>Challenges and Roadblocks in Implementation</h3>
<ul><li>Martin identifies the status quo and resistance to change as significant roadblocks in implementing SPARETECH's solutions.</li><li>He emphasizes the need for bottom-up support and involvement from factory employees.</li><li>The conversation highlights the importance of executive support and the long-term nature of the program.</li><li>Martin discusses the potential for significant cost savings and the need to overcome resistance to change.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Martin provides contact information for listeners interested in learning more about SPARETECH and its solutions.</li><li>He encourages listeners to connect with him on LinkedIn and visit the SPARETECH website for more information.</li><li>Scott reiterates the importance of connecting with Martin and the SPARETECH team.</li><li>The conversation concludes with a reminder of the benefits of SPARETECH's solutions and the importance of human interaction in business.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARTIN WEBER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/martin-weber-716abb10a/" target="_blank" rel="noopener">https://www.linkedin.com/in/martin-weber-716abb10a/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/sparetech-io/" target="_blank" rel="noopener">https://www.linkedin.com/company/sparetech-io/</a>

<strong>Company Website:</strong> <a href="https://sparetech.io/" target="_blank" rel="noopener">https://sparetech.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nTFq9CGlGS0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Martin Weber, CEO at SPARETECH </strong>about "Tools to effectively manage spare parts inventory to reduce cost and improve optimization"<strong>.</strong>
<div>
<div>

Martin Weber from SPARETECH discussed their innovative spare parts management solution on the Industrial Talk podcast. Weber highlighted the challenges of managing spare parts, including high inventory levels and inefficient procurement. SPARETECH's software integrates with ERP and CMMS systems to optimize inventory, reduce costs, and improve efficiency. They have a database of 40 million parts and use AI to standardize part descriptions. Weber emphasized the importance of manual data extraction for the first six months to achieve ROI within a year. The company successfully rolled out their solution in 300 factories globally in 2022.
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul><li>Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Scott Mackenzie, welcomes listeners and highlights the podcast's focus on industry innovations and trends.</li><li>Scott expresses gratitude to listeners and introduces Martin Weber from SPARETECH, highlighting the company's advanced technology.</li><li>Scott encourages listeners to connect with SPARETECH and Martin, describing the industry as an exciting roller coaster.</li></ul><br/>
<h3>Encouragement to Start a Podcast in 2026</h3>
<ul><li>Scott urges listeners to start their own podcast in 2026, emphasizing its strategic value and return on investment (ROI).</li><li>The podcast is seen as a way to build subject matter expertise and humanize business communication.</li><li>Scott believes that human interaction will remain crucial even with advancements in automation and AI.</li><li>The podcast is presented as a cost-effective way to differentiate and connect with customers and prospects.</li></ul><br/>
<h3>Technical Setup and Personal Background of Martin Weber</h3>
<ul><li>Scott shares his experience with starting a podcast, including the challenges of setting up equipment.</li><li>Martin Weber, introduces himself, mentioning his background at Porsche and his role in building a new factory.</li><li>Martin explains his transition to SPARETECH and his passion for the spare parts industry.</li><li>Martin highlights the complexities of managing spare parts and the potential for significant cost savings.</li></ul><br/>
<h3>Challenges and Opportunities in the Spare Parts Industry</h3>
<ul><li>Martin discusses the challenges of managing spare parts, including the need for accurate data and efficient inventory management.</li><li>He explains how SPARETECH helps companies audit their spare parts and optimize their inventory levels.</li><li>Martin emphasizes the importance of accurate data to avoid unnecessary costs and waste.</li><li>The conversation touches on the potential for significant cost savings by optimizing spare parts management.</li></ul><br/>
<h3>Implementation and Integration of SPARETECH Solutions</h3>
<ul><li>Martin describes the process of integrating SPARETECH's software with existing ERP and CMMS systems.</li><li>The software helps companies manage their spare parts inventory more efficiently, reducing costs and improving availability.</li><li>Martin highlights the importance of involving decision-makers in the change management process.</li><li>The software's powerful search and identification features help users quickly find and manage spare parts.</li></ul><br/>
<h3>Efficiency Gains and Return on Investment</h3>
<ul><li>Martin explains how SPARETECH's software helps companies optimize their inventory levels and reduce capital tied up in spare parts.</li><li>The software provides access to a database of 40 million parts, including supplier information, to help companies find the best deals.</li><li>Martin discusses the potential for significant cost savings by optimizing spare parts procurement.</li><li>The conversation emphasizes the importance of strategic procurement to balance cost and availability.</li></ul><br/>
<h3>AI and Automation in SPARETECH's Solutions</h3>
<ul><li>Martin explains how AI is used to generate standardized descriptions for spare parts, improving accuracy and efficiency.</li><li>The AI training process involves using data from 40 million parts to ensure high accuracy.</li><li>Martin highlights the importance of maintaining accuracy in spare parts management to avoid inefficiencies.</li><li>The conversation touches on the potential for further automation and integration with other systems.</li></ul><br/>
<h3>Timeline and Implementation of SPARETECH Solutions</h3>
<ul><li>Martin provides an estimate of six to eight months for a full integration of SPARETECH's software with existing systems.</li><li>The initial phase involves manual data extraction to accelerate value creation.</li><li>Martin shares an example of a successful global rollout of 300 factories in one year.</li><li>The conversation emphasizes the importance of proving value before investing in a full integration.</li></ul><br/>
<h3>Challenges and Roadblocks in Implementation</h3>
<ul><li>Martin identifies the status quo and resistance to change as significant roadblocks in implementing SPARETECH's solutions.</li><li>He emphasizes the need for bottom-up support and involvement from factory employees.</li><li>The conversation highlights the importance of executive support and the long-term nature of the program.</li><li>Martin discusses the potential for significant cost savings and the need to overcome resistance to change.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Martin provides contact information for listeners interested in learning more about SPARETECH and its solutions.</li><li>He encourages listeners to connect with him on LinkedIn and visit the SPARETECH website for more information.</li><li>Scott reiterates the importance of connecting with Martin and the SPARETECH team.</li><li>The conversation concludes with a reminder of the benefits of SPARETECH's solutions and the importance of human interaction in business.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARTIN WEBER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/martin-weber-716abb10a/" target="_blank" rel="noopener">https://www.linkedin.com/in/martin-weber-716abb10a/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/sparetech-io/" target="_blank" rel="noopener">https://www.linkedin.com/company/sparetech-io/</a>

<strong>Company Website:</strong> <a href="https://sparetech.io/" target="_blank" rel="noopener">https://sparetech.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nTFq9CGlGS0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/martin-weber-with-sparetech]]></link><guid isPermaLink="false">941409a2-d481-475e-aa8b-f0246a3766e1</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Thu, 29 Jan 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/941409a2-d481-475e-aa8b-f0246a3766e1.mp3" length="65974412" type="audio/mpeg"/><itunes:duration>34:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/585a9e08-d517-499d-90ab-e769a921143e/index.html" type="text/html"/></item><item><title>Matthew Roeser with Wildcat Power Gen</title><itunes:title>Matthew Roeser with Wildcat Power Gen</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Matthew Roeser, President at Wildcat Power Gen </strong>about "Power Generation leadership in a changing market"<strong>.</strong>
<div>

Scott Mackenzie and Matt Roeser discuss the growth and expertise of Wildcat Generation, a power generation company founded in 2013. Wildcat has evolved from selling generators to providing comprehensive solutions, including stationary, mobile, and engineered products. They emphasize their focus on reliability, efficiency, and innovation. Roeser highlights the importance of branding, the company's 13-year journey, and their commitment to long-term customer support. They also discuss market trends, such as the rise of data centers, the potential of microgrids, and the future of nuclear power. Wildcat's team, led by experienced engineers, is key to their success.
<h2>Outline</h2>
<h3>Introduction to Wildcat Generation</h3>
<ul><li>Scott Mackenzie and Wildcat Generation, highlighting their expertise in power generation and their commitment to delivering results without hype.</li><li>Scott thanks listeners for joining the podcast, celebrating industry professionals and their contributions to solving global problems.</li><li>Scott mentions the location of the Power Gen conference in San Antonio and introduces the guest, Matt Roeser from Wildcat Generation.</li></ul><br/>
<h3>Recollections of Past Conferences</h3>
<ul><li>Scott and Matt reminisce about past conferences, including Dallas and New Orleans, and the challenges of remembering specific details.</li><li>Matt shares his experience of the Dallas show, noting the chaos and the difficulty of leaving the booth.</li><li>Scott and Matt discuss the layout and overall experience of the Power Gen conference, noting its growth and the quality of attendees.</li><li>Scott asks Matt about his current experience at the conference and the value he derives from attending.</li></ul><br/>
<h3>Background of Wildcat Generation</h3>
<ul><li>Matt provides a background of Wildcat Generation, starting in 2013 with the name "Engines LPG."</li><li>Matt explains the rebranding process to "Wildcat" and the significance of the new logo and name.</li><li>Matt discusses the evolution of the company from selling generators to becoming a comprehensive power solutions provider.</li><li>Scott and Matt talk about the importance of branding and the effort put into creating a memorable and effective logo.</li></ul><br/>
<h3>Wildcat's Product Lineup and Solutions</h3>
<ul><li>Matt outlines Wildcat's product lineup, including stationary, mobile, and engineered solutions.</li><li>Matt explains the company's focus on providing comprehensive solutions, from products to engineering services.</li><li>Scott inquires about the engineering solutions, and Speaker 3 elaborates on the custom-made products and applications.</li><li>Matt emphasizes the company's ability to provide long-term support and maintenance, ensuring customer satisfaction.</li></ul><br/>
<h3>Market Trends and Future Projections</h3>
<ul><li>Scott and Matt discuss the current market trends, including the demand for data centers and the role of turbines.</li><li>Matt mentions the potential for a bubble in the power generation market but believes it will remain strong for the next 10-15 years.</li><li>Matt predicts the reemergence of cooperative utilities and the growth of microgrids in the US.</li><li>Scott and Matt agree on the need for more microgrids and the challenges utilities face in meeting demand.</li></ul><br/>
<h3>Challenges and Solutions in Power Generation</h3>
<ul><li>Scott asks about the challenges Wildcat faces in managing various aspects of power generation, including supply chain and customer expectations.</li><li>Matt highlights the importance of having an investigative mindset and the ability to understand complex issues.</li><li>Matt shares a story about his sister's hypochondria to illustrate the dangers of self-diagnosis in power generation.</li><li>Matt emphasizes the need for strong cash flow and the importance of understanding the full scope of customer needs.</li></ul><br/>
<h3>Team and Company Culture</h3>
<ul><li>Scott and Matt discuss the importance of having a strong team and the role of trust and partnership within the company.</li><li>Matt mentions his least people-oriented nature and the role of his CFO, Monica Rosier, in handling people-related tasks.</li><li>Matt talks about the company's focus on attracting and inspiring the next generation of power generation professionals.</li><li>Matt highlights the company's focus on batteries and the potential for battery systems to become more affordable and efficient.</li></ul><br/>
<h3>Future Trends and Technologies</h3>
<ul><li>Scott and Matt discuss the potential for nuclear power to return to the forefront, with a focus on micro nuclear modules.</li><li>Matt believes that public acceptance and legislative support will play a crucial role in the future of nuclear power.</li><li>Scott and Matt agree on the importance of staying informed about market trends and being prepared for future developments.</li><li>Matt provides contact information for Wildcat Generation and encourages listeners to reach out for more information.</li></ul><br/>
<h3>Closing Remarks and Final Thoughts</h3>
<ul><li>Scott thanks Matt Roeser for the conversation and praises the Wildcat Generation team.</li><li>Scott encourages listeners to connect with Matt Roeser on LinkedIn and to support Wildcat Generation.</li><li>Scott wraps up the podcast, mentioning the location of the Power Gen conference in San Antonio and the positive experience of attending.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATTHEW ROOESER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/engineslpg/" target="_blank" rel="noopener">https://www.linkedin.com/in/engineslpg/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/wildcatpowergen/" target="_blank" rel="noopener">https://www.linkedin.com/company/wildcatpowergen/</a>

<strong>Company Website:</strong> <a href="https://www.wildcatpowergen.com/" target="_blank" rel="noopener">https://www.wildcatpowergen.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/T0WUSzLb2Rg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Matthew Roeser, President at Wildcat Power Gen </strong>about "Power Generation leadership in a changing market"<strong>.</strong>
<div>

Scott Mackenzie and Matt Roeser discuss the growth and expertise of Wildcat Generation, a power generation company founded in 2013. Wildcat has evolved from selling generators to providing comprehensive solutions, including stationary, mobile, and engineered products. They emphasize their focus on reliability, efficiency, and innovation. Roeser highlights the importance of branding, the company's 13-year journey, and their commitment to long-term customer support. They also discuss market trends, such as the rise of data centers, the potential of microgrids, and the future of nuclear power. Wildcat's team, led by experienced engineers, is key to their success.
<h2>Outline</h2>
<h3>Introduction to Wildcat Generation</h3>
<ul><li>Scott Mackenzie and Wildcat Generation, highlighting their expertise in power generation and their commitment to delivering results without hype.</li><li>Scott thanks listeners for joining the podcast, celebrating industry professionals and their contributions to solving global problems.</li><li>Scott mentions the location of the Power Gen conference in San Antonio and introduces the guest, Matt Roeser from Wildcat Generation.</li></ul><br/>
<h3>Recollections of Past Conferences</h3>
<ul><li>Scott and Matt reminisce about past conferences, including Dallas and New Orleans, and the challenges of remembering specific details.</li><li>Matt shares his experience of the Dallas show, noting the chaos and the difficulty of leaving the booth.</li><li>Scott and Matt discuss the layout and overall experience of the Power Gen conference, noting its growth and the quality of attendees.</li><li>Scott asks Matt about his current experience at the conference and the value he derives from attending.</li></ul><br/>
<h3>Background of Wildcat Generation</h3>
<ul><li>Matt provides a background of Wildcat Generation, starting in 2013 with the name "Engines LPG."</li><li>Matt explains the rebranding process to "Wildcat" and the significance of the new logo and name.</li><li>Matt discusses the evolution of the company from selling generators to becoming a comprehensive power solutions provider.</li><li>Scott and Matt talk about the importance of branding and the effort put into creating a memorable and effective logo.</li></ul><br/>
<h3>Wildcat's Product Lineup and Solutions</h3>
<ul><li>Matt outlines Wildcat's product lineup, including stationary, mobile, and engineered solutions.</li><li>Matt explains the company's focus on providing comprehensive solutions, from products to engineering services.</li><li>Scott inquires about the engineering solutions, and Speaker 3 elaborates on the custom-made products and applications.</li><li>Matt emphasizes the company's ability to provide long-term support and maintenance, ensuring customer satisfaction.</li></ul><br/>
<h3>Market Trends and Future Projections</h3>
<ul><li>Scott and Matt discuss the current market trends, including the demand for data centers and the role of turbines.</li><li>Matt mentions the potential for a bubble in the power generation market but believes it will remain strong for the next 10-15 years.</li><li>Matt predicts the reemergence of cooperative utilities and the growth of microgrids in the US.</li><li>Scott and Matt agree on the need for more microgrids and the challenges utilities face in meeting demand.</li></ul><br/>
<h3>Challenges and Solutions in Power Generation</h3>
<ul><li>Scott asks about the challenges Wildcat faces in managing various aspects of power generation, including supply chain and customer expectations.</li><li>Matt highlights the importance of having an investigative mindset and the ability to understand complex issues.</li><li>Matt shares a story about his sister's hypochondria to illustrate the dangers of self-diagnosis in power generation.</li><li>Matt emphasizes the need for strong cash flow and the importance of understanding the full scope of customer needs.</li></ul><br/>
<h3>Team and Company Culture</h3>
<ul><li>Scott and Matt discuss the importance of having a strong team and the role of trust and partnership within the company.</li><li>Matt mentions his least people-oriented nature and the role of his CFO, Monica Rosier, in handling people-related tasks.</li><li>Matt talks about the company's focus on attracting and inspiring the next generation of power generation professionals.</li><li>Matt highlights the company's focus on batteries and the potential for battery systems to become more affordable and efficient.</li></ul><br/>
<h3>Future Trends and Technologies</h3>
<ul><li>Scott and Matt discuss the potential for nuclear power to return to the forefront, with a focus on micro nuclear modules.</li><li>Matt believes that public acceptance and legislative support will play a crucial role in the future of nuclear power.</li><li>Scott and Matt agree on the importance of staying informed about market trends and being prepared for future developments.</li><li>Matt provides contact information for Wildcat Generation and encourages listeners to reach out for more information.</li></ul><br/>
<h3>Closing Remarks and Final Thoughts</h3>
<ul><li>Scott thanks Matt Roeser for the conversation and praises the Wildcat Generation team.</li><li>Scott encourages listeners to connect with Matt Roeser on LinkedIn and to support Wildcat Generation.</li><li>Scott wraps up the podcast, mentioning the location of the Power Gen conference in San Antonio and the positive experience of attending.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATTHEW ROOESER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/engineslpg/" target="_blank" rel="noopener">https://www.linkedin.com/in/engineslpg/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/wildcatpowergen/" target="_blank" rel="noopener">https://www.linkedin.com/company/wildcatpowergen/</a>

<strong>Company Website:</strong> <a href="https://www.wildcatpowergen.com/" target="_blank" rel="noopener">https://www.wildcatpowergen.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/T0WUSzLb2Rg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/matthew-roeser-with-wildcatpowergen]]></link><guid isPermaLink="false">ef87b9d1-7bea-4892-b4f7-0e1b5adecefd</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 27 Jan 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/ef87b9d1-7bea-4892-b4f7-0e1b5adecefd.mp3" length="51671697" type="audio/mpeg"/><itunes:duration>26:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/5e23c5b9-400c-4352-8f35-05f2f6c623a8/index.html" type="text/html"/></item><item><title>Jason Kruger with Citrin Cooperman</title><itunes:title>Jason Kruger with Citrin Cooperman</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jason Kruger, Partner at Citrin Cooperman </strong>about "Capital access starts with a trusted advisor focused on your success"<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, featuring industry professionals like Jason Kruger from Citrin Cooperman. The conversation covers the importance of podcasting for business, emphasizing its role in building authority, trust, and engagement. Jason discusses his firm's services, focusing on outsourced accounting and CFO advisory, and their unique approach to client support. He highlights the impact of tariffs on manufacturing profitability and the necessity of accurate financial reporting for accessing capital. Jason also touches on the role of AI in enhancing efficiency and decision-making in financial processes. The discussion underscores the value of human connection and strategic financial planning in business success.
<h2>Action Items</h2>
<ul><li>[ ] Publish the guest's contact information on the Industrial Talk website and episode page so listeners can reach the guest</li><li>[ ] Provide placement of a guest's podcast on the Industrial Talk platform upon the guest's request (listener must ask to proceed)</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul><li>Scott welcomes listeners and highlights the importance of celebrating innovators and problem solvers in the industry.</li><li>The podcast aims to tell the stories of industry professionals and discuss topics like access to capital and financial strategies.</li><li>Scott shares his passion for finance and the importance of financial conversations in every organization.</li></ul><br/>
<h3>The Value of Podcasting</h3>
<ul><li>Scott expresses frustration with companies that do not see the value in podcasting.</li><li>He shares his personal journey into podcasting, inspired by the widespread popularity of podcasts.</li><li>Podcasting is presented as a way to create human connections, build authority, and improve engagement.</li><li>Speaker 2 emphasizes the tangible financial rewards and SEO benefits of podcasting.</li></ul><br/>
<h3>Challenges and Opportunities in Podcasting</h3>
<ul><li>Scott discusses common objections to starting a podcast, such as lack of personnel or time.</li><li>He encourages companies to prioritize creating content and human connections through podcasting.</li><li>The podcasting process is described as relatively inexpensive and straightforward.</li><li>Scott offers to help companies distribute their podcasts on the Industrial Talk platform for greater exposure.</li></ul><br/>
<h3>Introduction of Jason Kruger</h3>
<ul><li>Scott introduces Jason Kruger, a partner at Citrin Cooperman, and sets the stage for a discussion on financial topics.</li><li>Jason Kruger joins the conversation, mentioning his location in San Diego, California.</li><li>Scott and Jason share personal anecdotes about San Diego and their experiences there.</li><li>Jason provides a brief overview of his background and his current role at Citrin Cooperman.</li></ul><br/>
<h3>Citrin Cooperman's Services and Approach</h3>
<ul><li>Jason explains that Citrin Cooperman is a top 15 national CPA firm, specializing in tax, financial statement audits, and advisory services.</li><li>He highlights his focus on outsourced accounting and CFO advisory services, as well as valuation work and mergers and acquisitions.</li><li>Jason shares his experience at Deloitte and the inspiration behind starting Signature Analytics in 2008.</li><li>The company was acquired by Citrin Cooperman a year ago, and Jason continues to support clients in a partner role.</li></ul><br/>
<h3>Differentiating Citrin Cooperman</h3>
<ul><li>Jason discusses how Citrin Cooperman differentiates itself from other CPA firms by focusing on the client's specific needs and pain points.</li><li>The firm does not just provide bodies but offers a tailored approach to address the client's financial environment and infrastructure.</li><li>Jason emphasizes the importance of understanding the client's short-term and long-term goals and providing leadership and support.</li><li>The goal is to make clients feel like Citrin Cooperman is part of their team, even if they are not physically present.</li></ul><br/>
<h3>Focus on Mid-Market Clients</h3>
<ul><li>Jason explains that Citrin Cooperman focuses on mid-market clients with revenues between $10 million and $100 million.</li><li>The firm provides more resources and support than local CPA firms while still offering personalized service.</li><li>Jason highlights the significant need for good talent in the mid-market space and the success Citrin Cooperman has had in this area.</li><li>The firm's growth is attributed to the high demand for quality financial services in the mid-market sector.</li></ul><br/>
<h3>Navigating Capital Markets</h3>
<ul><li>Jason discusses the challenges and opportunities in the capital markets, particularly in the context of tariffs and their impact on manufacturing.</li><li>He explains how tariffs have created uncertainty and affected the profitability of manufacturing companies.</li><li>The importance of providing credible and confident financial information to capital providers is emphasized.</li><li>Jason advises clients to build long-term relationships with bankers to secure better financing terms in the future.</li></ul><br/>
<h3>Strategic Financial Planning</h3>
<ul><li>Jason highlights the importance of having a strategic financial plan and understanding market trends.</li><li>He explains the need for accurate financial reporting and forecasting to make informed decisions.</li><li>The cash flow cycle in manufacturing is critical for understanding capital needs and planning for the future.</li><li>Jason emphasizes the importance of having a reliable financial infrastructure to support strategic planning and decision-making.</li></ul><br/>
<h3>Leveraging Technology and AI</h3>
<ul><li>Jason discusses the role of technology and AI in improving efficiency and providing real-time financial insights.</li><li>He mentions the use of generative AI tools like Copilot and the security measures in place to protect client data.</li><li>The firm also leverages AI capabilities built into systems like NetSuite and Sage to enhance reporting and analysis.</li><li>Jason believes that AI will help clients make better decisions and achieve their business goals more effectively.</li></ul><br/>
<h3>Future of Financial Services</h3>
<ul><li>Jason predicts that the mid-market will eventually catch up to the larger firms in terms of technology and AI adoption.</li><li>He sees an opportunity for smaller companies to invest in technology to gain a competitive advantage.</li><li>Jason emphasizes the importance of being forward-thinking and leveraging technology to stay ahead of competitors.</li><li>He believes that the small and mid-market companies have an advantage in terms of agility and the ability to pivot quickly.</li></ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul><li>Jason provides his contact information, encouraging listeners to reach out on LinkedIn or via email.</li><li>He expresses his willingness to help business owners and provide advice on financial and entrepreneurial topics.</li><li>Scott wraps up the conversation, emphasizing the importance of connecting with Jason and leveraging his expertise.</li><li>The podcast concludes with a reminder of the benefits of podcasting and the importance of human connection in business.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JASON KRUGER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-kruger-a0b159b/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-kruger-a0b159b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/citrin-cooperman/" target="_blank" rel="noopener">https://www.linkedin.com/company/citrin-cooperman/</a>

<strong>Company Website:</strong> <a href="https://www.citrincooperman.com/" target="_blank" rel="noopener">https://www.citrincooperman.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/JuXJWEnHJuw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jason Kruger, Partner at Citrin Cooperman </strong>about "Capital access starts with a trusted advisor focused on your success"<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, featuring industry professionals like Jason Kruger from Citrin Cooperman. The conversation covers the importance of podcasting for business, emphasizing its role in building authority, trust, and engagement. Jason discusses his firm's services, focusing on outsourced accounting and CFO advisory, and their unique approach to client support. He highlights the impact of tariffs on manufacturing profitability and the necessity of accurate financial reporting for accessing capital. Jason also touches on the role of AI in enhancing efficiency and decision-making in financial processes. The discussion underscores the value of human connection and strategic financial planning in business success.
<h2>Action Items</h2>
<ul><li>[ ] Publish the guest's contact information on the Industrial Talk website and episode page so listeners can reach the guest</li><li>[ ] Provide placement of a guest's podcast on the Industrial Talk platform upon the guest's request (listener must ask to proceed)</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul><li>Scott welcomes listeners and highlights the importance of celebrating innovators and problem solvers in the industry.</li><li>The podcast aims to tell the stories of industry professionals and discuss topics like access to capital and financial strategies.</li><li>Scott shares his passion for finance and the importance of financial conversations in every organization.</li></ul><br/>
<h3>The Value of Podcasting</h3>
<ul><li>Scott expresses frustration with companies that do not see the value in podcasting.</li><li>He shares his personal journey into podcasting, inspired by the widespread popularity of podcasts.</li><li>Podcasting is presented as a way to create human connections, build authority, and improve engagement.</li><li>Speaker 2 emphasizes the tangible financial rewards and SEO benefits of podcasting.</li></ul><br/>
<h3>Challenges and Opportunities in Podcasting</h3>
<ul><li>Scott discusses common objections to starting a podcast, such as lack of personnel or time.</li><li>He encourages companies to prioritize creating content and human connections through podcasting.</li><li>The podcasting process is described as relatively inexpensive and straightforward.</li><li>Scott offers to help companies distribute their podcasts on the Industrial Talk platform for greater exposure.</li></ul><br/>
<h3>Introduction of Jason Kruger</h3>
<ul><li>Scott introduces Jason Kruger, a partner at Citrin Cooperman, and sets the stage for a discussion on financial topics.</li><li>Jason Kruger joins the conversation, mentioning his location in San Diego, California.</li><li>Scott and Jason share personal anecdotes about San Diego and their experiences there.</li><li>Jason provides a brief overview of his background and his current role at Citrin Cooperman.</li></ul><br/>
<h3>Citrin Cooperman's Services and Approach</h3>
<ul><li>Jason explains that Citrin Cooperman is a top 15 national CPA firm, specializing in tax, financial statement audits, and advisory services.</li><li>He highlights his focus on outsourced accounting and CFO advisory services, as well as valuation work and mergers and acquisitions.</li><li>Jason shares his experience at Deloitte and the inspiration behind starting Signature Analytics in 2008.</li><li>The company was acquired by Citrin Cooperman a year ago, and Jason continues to support clients in a partner role.</li></ul><br/>
<h3>Differentiating Citrin Cooperman</h3>
<ul><li>Jason discusses how Citrin Cooperman differentiates itself from other CPA firms by focusing on the client's specific needs and pain points.</li><li>The firm does not just provide bodies but offers a tailored approach to address the client's financial environment and infrastructure.</li><li>Jason emphasizes the importance of understanding the client's short-term and long-term goals and providing leadership and support.</li><li>The goal is to make clients feel like Citrin Cooperman is part of their team, even if they are not physically present.</li></ul><br/>
<h3>Focus on Mid-Market Clients</h3>
<ul><li>Jason explains that Citrin Cooperman focuses on mid-market clients with revenues between $10 million and $100 million.</li><li>The firm provides more resources and support than local CPA firms while still offering personalized service.</li><li>Jason highlights the significant need for good talent in the mid-market space and the success Citrin Cooperman has had in this area.</li><li>The firm's growth is attributed to the high demand for quality financial services in the mid-market sector.</li></ul><br/>
<h3>Navigating Capital Markets</h3>
<ul><li>Jason discusses the challenges and opportunities in the capital markets, particularly in the context of tariffs and their impact on manufacturing.</li><li>He explains how tariffs have created uncertainty and affected the profitability of manufacturing companies.</li><li>The importance of providing credible and confident financial information to capital providers is emphasized.</li><li>Jason advises clients to build long-term relationships with bankers to secure better financing terms in the future.</li></ul><br/>
<h3>Strategic Financial Planning</h3>
<ul><li>Jason highlights the importance of having a strategic financial plan and understanding market trends.</li><li>He explains the need for accurate financial reporting and forecasting to make informed decisions.</li><li>The cash flow cycle in manufacturing is critical for understanding capital needs and planning for the future.</li><li>Jason emphasizes the importance of having a reliable financial infrastructure to support strategic planning and decision-making.</li></ul><br/>
<h3>Leveraging Technology and AI</h3>
<ul><li>Jason discusses the role of technology and AI in improving efficiency and providing real-time financial insights.</li><li>He mentions the use of generative AI tools like Copilot and the security measures in place to protect client data.</li><li>The firm also leverages AI capabilities built into systems like NetSuite and Sage to enhance reporting and analysis.</li><li>Jason believes that AI will help clients make better decisions and achieve their business goals more effectively.</li></ul><br/>
<h3>Future of Financial Services</h3>
<ul><li>Jason predicts that the mid-market will eventually catch up to the larger firms in terms of technology and AI adoption.</li><li>He sees an opportunity for smaller companies to invest in technology to gain a competitive advantage.</li><li>Jason emphasizes the importance of being forward-thinking and leveraging technology to stay ahead of competitors.</li><li>He believes that the small and mid-market companies have an advantage in terms of agility and the ability to pivot quickly.</li></ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul><li>Jason provides his contact information, encouraging listeners to reach out on LinkedIn or via email.</li><li>He expresses his willingness to help business owners and provide advice on financial and entrepreneurial topics.</li><li>Scott wraps up the conversation, emphasizing the importance of connecting with Jason and leveraging his expertise.</li><li>The podcast concludes with a reminder of the benefits of podcasting and the importance of human connection in business.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JASON KRUGER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-kruger-a0b159b/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-kruger-a0b159b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/citrin-cooperman/" target="_blank" rel="noopener">https://www.linkedin.com/company/citrin-cooperman/</a>

<strong>Company Website:</strong> <a href="https://www.citrincooperman.com/" target="_blank" rel="noopener">https://www.citrincooperman.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/JuXJWEnHJuw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jason-kruger-with-citrincooperman]]></link><guid isPermaLink="false">5fceca2c-8743-431d-8ebc-12765f8cfd04</guid><itunes:image href="https://artwork.captivate.fm/76cda12c-8158-4f5c-a65f-95f086548640/Jason-Kruger-Player-Graphic.png"/><pubDate>Thu, 15 Jan 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/5fceca2c-8743-431d-8ebc-12765f8cfd04.mp3" length="68608837" type="audio/mpeg"/><itunes:duration>35:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/8696a282-9bce-4aea-9735-92ca197cf4e0/index.html" type="text/html"/></item><item><title>Shon Isenhour with Eruditio</title><itunes:title>Shon Isenhour with Eruditio</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Shon Isenhour, Owner/Founder at Eruditio </strong>about "Inspired Blended Learning in Asset Management"<strong>.</strong>
<div>
<div>

Scott Mackenzie emphasizes the importance of companies having a podcast to tell their story and create a strategic advantage. He highlights the benefits of podcasting as a content-generating machine and a platform to build emotional connections with the market. At the SMRP conference, Scott interviews Shon Isenhour, owner of Eruditio, an education-first training company. Shon discusses their new Inspired Blended Learning Plus (IBL Plus) program, which integrates downloadable resources, animations, and simulations to enhance learning. They also touch on the role of AI in the industry, emphasizing the need for human engagement and the importance of personalized education for future success.
<h2>Action Items</h2>
<ul><li>[ ] Maintain and execute multi-year project plans to regularly update Eruditio curriculum and keep training content current (schedule ongoing content revisions and new downloadable resources to reflect industry changes).</li><li>[ ] Deliver and enforce project-based IBL programs where learners complete facility projects and submit results to an assigned coach for feedback to ensure application and measurable ROI.</li><li>[ ] Publish Shon Isenhour's contact information on the Industrial Talk website so listeners can connect with him after the conference.</li></ul><br/>
<h2>Outline</h2>
<h3>Importance of Company Podcasts</h3>
<ul><li>Scott emphasizes the importance of companies having a dedicated podcast to generate content easily.</li><li>Podcasting is presented as a platform that can help companies tell their story consistently.</li><li>Scott argues that companies that tell their story consistently have a strategic advantage.</li><li>The podcast allows companies to create an emotional connection with their market and stand out against larger competitors.</li></ul><br/>
<h3>Introduction to SMRP Conference</h3>
<ul><li>Scott introduces the SMRP conference, focusing on asset management, supply chain, and maintenance and reliability.</li><li>The conference is described as a must-attend event for professionals in these fields.</li><li>Scott highlights the importance of meeting industry leaders and networking at the conference.</li><li>The conversation transitions to introducing Shon, the owner of Eruditio, as a guest on the podcast.</li></ul><br/>
<h3>Shon's Background and Eruditio's Mission</h3>
<ul><li>Shon introduces himself as the owner of Eruditio, an education-first training company based in Charleston, South Carolina.</li><li>Eruditio works with various industries worldwide and focuses on mentoring and training.</li><li>Shon discusses the importance of mentoring in their curriculum, helping professionals transition to new roles.</li><li>Eruditio is unveiling their Inspired Blended Learning Plus (IBL Plus) at the conference, which includes new resources and simulations.</li></ul><br/>
<h3>Adapting to Industry Changes</h3>
<ul><li>Shon talks about the challenges of keeping educational material relevant in a rapidly changing industry.</li><li>The focus is on integrating AI effectively without replacing human roles.</li><li>Shon emphasizes the importance of human engagement and soft skills in the industry.</li><li>Eruditio's approach includes regular updates to their curriculum and the use of new technologies to explain complex topics.</li></ul><br/>
<h3>Inspiring the Next Generation</h3>
<ul><li>Shon discusses the need for edutainment to keep the attention of the next generation of professionals.</li><li>Eruditio's IBL products are project-based, allowing learners to apply their knowledge in real-world scenarios.</li><li>The importance of having a coach for feedback and support is highlighted.</li><li>Shon shares examples of how Eruditio uses downloadable resources and tools to help learners retain information.</li></ul><br/>
<h3>Future of Education and Personalization</h3>
<ul><li>Shon predicts that future education will be personalized to individual needs, driven by technology.</li><li>The goal is to create a learning story that adapts to the student's progress.</li><li>Scott and Shon discuss the challenges and benefits of personalized education.</li><li>The conversation concludes with Shon providing his contact information for further engagement.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SHON ISENHOUR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/shonisenhour/" target="_blank" rel="noopener">https://www.linkedin.com/in/shonisenhour/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/eruditio-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/eruditio-llc/</a>

<strong>Company Website:</strong> <a href="https://www.eruditio.com/" target="_blank" rel="noopener">https://www.eruditio.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/00JvhtP4g9A
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Shon Isenhour, Owner/Founder at Eruditio </strong>about "Inspired Blended Learning in Asset Management"<strong>.</strong>
<div>
<div>

Scott Mackenzie emphasizes the importance of companies having a podcast to tell their story and create a strategic advantage. He highlights the benefits of podcasting as a content-generating machine and a platform to build emotional connections with the market. At the SMRP conference, Scott interviews Shon Isenhour, owner of Eruditio, an education-first training company. Shon discusses their new Inspired Blended Learning Plus (IBL Plus) program, which integrates downloadable resources, animations, and simulations to enhance learning. They also touch on the role of AI in the industry, emphasizing the need for human engagement and the importance of personalized education for future success.
<h2>Action Items</h2>
<ul><li>[ ] Maintain and execute multi-year project plans to regularly update Eruditio curriculum and keep training content current (schedule ongoing content revisions and new downloadable resources to reflect industry changes).</li><li>[ ] Deliver and enforce project-based IBL programs where learners complete facility projects and submit results to an assigned coach for feedback to ensure application and measurable ROI.</li><li>[ ] Publish Shon Isenhour's contact information on the Industrial Talk website so listeners can connect with him after the conference.</li></ul><br/>
<h2>Outline</h2>
<h3>Importance of Company Podcasts</h3>
<ul><li>Scott emphasizes the importance of companies having a dedicated podcast to generate content easily.</li><li>Podcasting is presented as a platform that can help companies tell their story consistently.</li><li>Scott argues that companies that tell their story consistently have a strategic advantage.</li><li>The podcast allows companies to create an emotional connection with their market and stand out against larger competitors.</li></ul><br/>
<h3>Introduction to SMRP Conference</h3>
<ul><li>Scott introduces the SMRP conference, focusing on asset management, supply chain, and maintenance and reliability.</li><li>The conference is described as a must-attend event for professionals in these fields.</li><li>Scott highlights the importance of meeting industry leaders and networking at the conference.</li><li>The conversation transitions to introducing Shon, the owner of Eruditio, as a guest on the podcast.</li></ul><br/>
<h3>Shon's Background and Eruditio's Mission</h3>
<ul><li>Shon introduces himself as the owner of Eruditio, an education-first training company based in Charleston, South Carolina.</li><li>Eruditio works with various industries worldwide and focuses on mentoring and training.</li><li>Shon discusses the importance of mentoring in their curriculum, helping professionals transition to new roles.</li><li>Eruditio is unveiling their Inspired Blended Learning Plus (IBL Plus) at the conference, which includes new resources and simulations.</li></ul><br/>
<h3>Adapting to Industry Changes</h3>
<ul><li>Shon talks about the challenges of keeping educational material relevant in a rapidly changing industry.</li><li>The focus is on integrating AI effectively without replacing human roles.</li><li>Shon emphasizes the importance of human engagement and soft skills in the industry.</li><li>Eruditio's approach includes regular updates to their curriculum and the use of new technologies to explain complex topics.</li></ul><br/>
<h3>Inspiring the Next Generation</h3>
<ul><li>Shon discusses the need for edutainment to keep the attention of the next generation of professionals.</li><li>Eruditio's IBL products are project-based, allowing learners to apply their knowledge in real-world scenarios.</li><li>The importance of having a coach for feedback and support is highlighted.</li><li>Shon shares examples of how Eruditio uses downloadable resources and tools to help learners retain information.</li></ul><br/>
<h3>Future of Education and Personalization</h3>
<ul><li>Shon predicts that future education will be personalized to individual needs, driven by technology.</li><li>The goal is to create a learning story that adapts to the student's progress.</li><li>Scott and Shon discuss the challenges and benefits of personalized education.</li><li>The conversation concludes with Shon providing his contact information for further engagement.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SHON ISENHOUR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/shonisenhour/" target="_blank" rel="noopener">https://www.linkedin.com/in/shonisenhour/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/eruditio-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/eruditio-llc/</a>

<strong>Company Website:</strong> <a href="https://www.eruditio.com/" target="_blank" rel="noopener">https://www.eruditio.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/00JvhtP4g9A
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/shon-isenhour-eruditio]]></link><guid isPermaLink="false">60b7dffc-0a50-4707-8d94-ceea02e105b1</guid><itunes:image href="https://artwork.captivate.fm/9386e0ac-276f-43a4-afeb-5bec054c372d/Shon-Isenhour-Player-Graphic.png"/><pubDate>Tue, 13 Jan 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/60b7dffc-0a50-4707-8d94-ceea02e105b1.mp3" length="40269772" type="audio/mpeg"/><itunes:duration>21:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/0ce68c45-4841-4e78-bdd7-568aa5d9e368/index.html" type="text/html"/></item><item><title>George Williams with ReliabilityX</title><itunes:title>George Williams with ReliabilityX</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>George Williams, CEO at ReliabilityX </strong>about "Successful Reliability begins with people"<strong>.</strong>
<div>

Scott Mackenzie announced upcoming events where Industrial Talk will broadcast, including Power Gen January 20-22 and MD&amp;M West February 3-5. He introduced George Williams, who discussed his career progression from a painter to a global asset manager and co-founder of ReliabilityX. George emphasized the importance of growing "doers" through education, training, and mentoring to improve plant performance and reliability. He highlighted the need for practical applications of technology, such as using vibration sensors to prevent product giveaway. George also stressed the importance of collaboration, innovation, and adapting to the changing workforce to ensure sustainability and relevance in the industry.
<h2>Action Items</h2>
<ul><li>[ ] Broadcast Industrial Talk on site at PowerGen (January 20–22) and host conversations at booth 349 during the event</li><li>[ ] Broadcast Industrial Talk on site at MD&amp;M West (February 3–5) in Anaheim and engage attendees on the show floor</li><li>[ ] Publish George Williams / ReliabilityX contact information and link on the Industrial Talk website and include it with the episode content</li><li>[ ] Build and maintain the members-only area on the ReliabilityX website with a growing library of Kahoot quizzes (pneumatics, hydraulics, power transmission, etc.) for team training and engagement</li></ul><br/>
<h2>Outline</h2>
<h3>Upcoming Events and Broadcasts</h3>
<ul><li>Scott announces upcoming events where Industrial Talk will be broadcasting on-site, including Power Gen January 20-22 at booth 349 and MD&amp;M West February 3-5 in Anaheim, California.</li><li>Emphasizes the importance of attending these events for manufacturing professionals and encourages listeners to look him up for specific discussions.</li><li>Scott welcomes listeners to the Industrial Talk podcast, celebrating industry professionals and their contributions to making the world a better place.</li></ul><br/>
<h3>Introduction of George Williams and ReliabilityX</h3>
<ul><li>Scott introduces George Williams, a key figure at ReliabilityX, and praises the organization for its commitment to storytelling and roundtable discussions.</li><li>George Williams shares his background, starting as a painter in a large pharmaceutical plant and eventually becoming responsible for global asset management.</li><li>Discusses his transition to a $17 billion medical device company and eventually starting his own business with his partner, Joe.</li><li>Highlights the passion of George and Joe for seeing people grow and succeed in their careers.</li></ul><br/>
<h3>Core Business of ReliabilityX</h3>
<ul><li>George explains that ReliabilityX's core business is the growth of doers, focusing on educating, training, coaching, and mentoring individuals to improve plant performance and reliability.</li><li>Emphasizes the importance of understanding and focusing on the growth of individuals rather than just the technical aspects of reliability.</li><li>Discusses the need for executive support to scale business and the importance of simplifying reliability for broader understanding and application.</li><li>Outlines the three key principles of reliability: stopping being the source of problems, doing the right preventive maintenance, and managing degradation.</li></ul><br/>
<h3>Challenges and Solutions in Reliability</h3>
<ul><li>Scott and George discuss the challenges of maintaining focus in a rapidly changing market and the importance of practical applications of technology.</li><li>George shares examples of practical applications, such as using vibration sensors to prevent product giveaway and automating processes to improve efficiency.</li><li>Emphasizes the need for companies to focus on the relevance of technology to their business and to avoid being distracted by shiny objects.</li><li>Highlights the importance of a people-centric approach to reliability and the challenges of getting executives to support reliability initiatives.</li></ul><br/>
<h3>Building a Community of Reliability Professionals</h3>
<ul><li>George discusses the importance of building a community of reliability professionals and the role of ReliabilityX in providing resources and support.</li><li>Mentions the creation of a members-only area on their website, including a Kahoot platform for team building and knowledge checks.</li><li>Emphasizes the need for collaboration within the community to raise awareness of reliability and to share best practices.</li><li>Highlights the importance of innovation in solving reliability problems and the role of ReliabilityX in providing practical solutions.</li></ul><br/>
<h3>Addressing the Aging Workforce and Inspiring Young Professionals</h3>
<ul><li>Scott and George discuss the challenge of inspiring young professionals to enter the reliability field and the impact of an aging workforce.</li><li>George shares insights on the generational differences and the need to adapt communication and engagement strategies to reach younger professionals.</li><li>Emphasizes the importance of storytelling and creating a sense of belonging for young professionals to feel part of the reliability community.</li><li>Highlights the role of ReliabilityX in growing 10,000 doers and the importance of a people-centric approach to reliability.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>George shares his contact information and encourages listeners to reach out to ReliabilityX for support and resources.</li><li>Scott wraps up the podcast, emphasizing the importance of collaboration, innovation, and education in the reliability field.</li><li>Encourages listeners to attend the SMRP conference and to reach out to Industrial Talk for further support and amplification of their voices.</li><li>Concludes with a call to action for listeners to be bold, brave, and innovative in their reliability efforts.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GEORGE WILLIAMS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/georgewilliamscmrp/" target="_blank" rel="noopener">https://www.linkedin.com/in/georgewilliamscmrp/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/RNAmmXmlvH0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>George Williams, CEO at ReliabilityX </strong>about "Successful Reliability begins with people"<strong>.</strong>
<div>

Scott Mackenzie announced upcoming events where Industrial Talk will broadcast, including Power Gen January 20-22 and MD&amp;M West February 3-5. He introduced George Williams, who discussed his career progression from a painter to a global asset manager and co-founder of ReliabilityX. George emphasized the importance of growing "doers" through education, training, and mentoring to improve plant performance and reliability. He highlighted the need for practical applications of technology, such as using vibration sensors to prevent product giveaway. George also stressed the importance of collaboration, innovation, and adapting to the changing workforce to ensure sustainability and relevance in the industry.
<h2>Action Items</h2>
<ul><li>[ ] Broadcast Industrial Talk on site at PowerGen (January 20–22) and host conversations at booth 349 during the event</li><li>[ ] Broadcast Industrial Talk on site at MD&amp;M West (February 3–5) in Anaheim and engage attendees on the show floor</li><li>[ ] Publish George Williams / ReliabilityX contact information and link on the Industrial Talk website and include it with the episode content</li><li>[ ] Build and maintain the members-only area on the ReliabilityX website with a growing library of Kahoot quizzes (pneumatics, hydraulics, power transmission, etc.) for team training and engagement</li></ul><br/>
<h2>Outline</h2>
<h3>Upcoming Events and Broadcasts</h3>
<ul><li>Scott announces upcoming events where Industrial Talk will be broadcasting on-site, including Power Gen January 20-22 at booth 349 and MD&amp;M West February 3-5 in Anaheim, California.</li><li>Emphasizes the importance of attending these events for manufacturing professionals and encourages listeners to look him up for specific discussions.</li><li>Scott welcomes listeners to the Industrial Talk podcast, celebrating industry professionals and their contributions to making the world a better place.</li></ul><br/>
<h3>Introduction of George Williams and ReliabilityX</h3>
<ul><li>Scott introduces George Williams, a key figure at ReliabilityX, and praises the organization for its commitment to storytelling and roundtable discussions.</li><li>George Williams shares his background, starting as a painter in a large pharmaceutical plant and eventually becoming responsible for global asset management.</li><li>Discusses his transition to a $17 billion medical device company and eventually starting his own business with his partner, Joe.</li><li>Highlights the passion of George and Joe for seeing people grow and succeed in their careers.</li></ul><br/>
<h3>Core Business of ReliabilityX</h3>
<ul><li>George explains that ReliabilityX's core business is the growth of doers, focusing on educating, training, coaching, and mentoring individuals to improve plant performance and reliability.</li><li>Emphasizes the importance of understanding and focusing on the growth of individuals rather than just the technical aspects of reliability.</li><li>Discusses the need for executive support to scale business and the importance of simplifying reliability for broader understanding and application.</li><li>Outlines the three key principles of reliability: stopping being the source of problems, doing the right preventive maintenance, and managing degradation.</li></ul><br/>
<h3>Challenges and Solutions in Reliability</h3>
<ul><li>Scott and George discuss the challenges of maintaining focus in a rapidly changing market and the importance of practical applications of technology.</li><li>George shares examples of practical applications, such as using vibration sensors to prevent product giveaway and automating processes to improve efficiency.</li><li>Emphasizes the need for companies to focus on the relevance of technology to their business and to avoid being distracted by shiny objects.</li><li>Highlights the importance of a people-centric approach to reliability and the challenges of getting executives to support reliability initiatives.</li></ul><br/>
<h3>Building a Community of Reliability Professionals</h3>
<ul><li>George discusses the importance of building a community of reliability professionals and the role of ReliabilityX in providing resources and support.</li><li>Mentions the creation of a members-only area on their website, including a Kahoot platform for team building and knowledge checks.</li><li>Emphasizes the need for collaboration within the community to raise awareness of reliability and to share best practices.</li><li>Highlights the importance of innovation in solving reliability problems and the role of ReliabilityX in providing practical solutions.</li></ul><br/>
<h3>Addressing the Aging Workforce and Inspiring Young Professionals</h3>
<ul><li>Scott and George discuss the challenge of inspiring young professionals to enter the reliability field and the impact of an aging workforce.</li><li>George shares insights on the generational differences and the need to adapt communication and engagement strategies to reach younger professionals.</li><li>Emphasizes the importance of storytelling and creating a sense of belonging for young professionals to feel part of the reliability community.</li><li>Highlights the role of ReliabilityX in growing 10,000 doers and the importance of a people-centric approach to reliability.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>George shares his contact information and encourages listeners to reach out to ReliabilityX for support and resources.</li><li>Scott wraps up the podcast, emphasizing the importance of collaboration, innovation, and education in the reliability field.</li><li>Encourages listeners to attend the SMRP conference and to reach out to Industrial Talk for further support and amplification of their voices.</li><li>Concludes with a call to action for listeners to be bold, brave, and innovative in their reliability efforts.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GEORGE WILLIAMS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/georgewilliamscmrp/" target="_blank" rel="noopener">https://www.linkedin.com/in/georgewilliamscmrp/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/RNAmmXmlvH0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/george-williams-with-reliabilityx]]></link><guid isPermaLink="false">b3bc028a-6614-42f7-8267-6999a851b172</guid><itunes:image href="https://artwork.captivate.fm/a87d534a-8140-4ad6-bc45-b94dd3003bc2/George-Williams-Player-Graphic.png"/><pubDate>Tue, 06 Jan 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/b3bc028a-6614-42f7-8267-6999a851b172.mp3" length="51957267" type="audio/mpeg"/><itunes:duration>27:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/24744d09-54cd-4281-9281-a637ad6270d3/index.html" type="text/html"/></item><item><title>Greg Perry with Fluke</title><itunes:title>Greg Perry with Fluke</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Greg Perry, Sr. Maintenance Reliability and CMMS Coach at Fluke </strong>about "Actualize Intelligence in Asset Management"<strong>.</strong>
<div>

Greg Perry discussed the importance of humanization in Industry 5.0, emphasizing the need to integrate actualized intelligence with artificial intelligence. He highlighted the significance of mapping workflows and the symbiotic relationship between people, processes, and technology. Perry shared insights from his 25 years of experience in computer maintenance management, stressing the importance of continuous improvement and learning. He also touched on the challenges of inspiring the next generation of asset management professionals and the role of community practice in peer review. The conversation concluded with a call to action for industry professionals to stay engaged and adapt to rapid technological changes.
<h2>Action Items</h2>
<ul><li>[ ] Publish Gregory Perry's contact information on the Industrial Talk website so listeners can reach him (post contact details on the episode page).</li><li>[ ] Make LinkedIn profile available as the primary contact channel for Gregory Perry so listeners can connect directly.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction of New Podcasts</h3>
<ul><li>Scott introduces three new podcasts: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity.</li><li>Emphasizes the importance of staying current in marketing and sales, and the unique approach of "Business Beatitudes" on leadership from the heart.</li><li>"The Human Patch" aims to highlight the human element in cybersecurity, working with Farah Barcelona.</li></ul><br/>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott welcomes listeners to the Industrial Talk Podcast, celebrating industry professionals and their contributions.</li><li>Highlights the importance of the SMRP event for asset management, maintenance, and reliability professionals.</li><li>Introduces Greg Perry, a legend in the industry, and sets the stage for their conversation.</li><li>Greg Perry humorously clarifies his name, preferring to be called Greg.</li></ul><br/>
<h3>Greg Perry's Experience and Insights</h3>
<ul><li>Greg Perry shares his 25 years of experience in attending and speaking at conferences, describing SMRP as a homecoming for the maintenance, reliability, and asset management community.</li><li>Emphasizes the importance of understanding customer needs and the value of face-to-face interactions at events like SMRP.</li><li>Scott and Greg Perry discuss the excitement of meeting people from various industries, such as a company that manufactures pasta.</li><li>Greg Perry uses a metaphor to describe his appetite for learning and staying engaged in the industry.</li></ul><br/>
<h3>The Importance of Mapping Workflows</h3>
<ul><li>Greg Perry explains the importance of mapping workflows and understanding the fundamentals of people, process, and technology.</li><li>Shares an example of an engagement where a team had to map out their workflows to understand inefficiencies and improve their processes.</li><li>Highlights the need for continuous improvement and learning, and the importance of not faking it till you make it.</li><li>Discusses the symbiotic relationship between people, process, and technology, and the need for alignment.</li></ul><br/>
<h3>Challenges and Opportunities in Industry 5.0</h3>
<ul><li>Scott and Greg Perry discuss the challenges of inspiring the next generation of asset management professionals.</li><li>Greg Perry emphasizes the importance of humanization in Industry 5.0 and the need to break down silos and connect pockets of excellence.</li><li>Highlights the role of actualized intelligence versus artificial intelligence, and the importance of capturing tribal knowledge.</li><li>Discusses the need for continuous improvement and the role of community practice in peer review and learning.</li></ul><br/>
<h3>The Role of AI and Humanization</h3>
<ul><li>Greg Perry explains the role of AI as a tool for reliability engineers and the importance of human involvement in decision-making.</li><li>Emphasizes the need for actualized intelligence and the importance of human involvement in AI models.</li><li>Discusses the challenges of trust in AI and the importance of maintaining human involvement in asset management.</li><li>Highlights the need for consistent storytelling and the importance of peer review in the industry.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, emphasizing the importance of humanization in AI and the need for continuous improvement.</li><li>Greg Perry provides his contact information, encouraging listeners to reach out to him on LinkedIn.</li><li>Scott encourages listeners to attend upcoming conferences and stay engaged with the Industrial Talk Podcast.</li><li>The podcast concludes with a reminder of the importance of industry professionals and their contributions to the field.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG PERRY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gregory-perry-cmrp-crl/" target="_blank" rel="noopener">https://www.linkedin.com/in/gregory-perry-cmrp-crl/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/" target="_blank" rel="noopener">https://www.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/GoaVP0KU4wY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Greg Perry, Sr. Maintenance Reliability and CMMS Coach at Fluke </strong>about "Actualize Intelligence in Asset Management"<strong>.</strong>
<div>

Greg Perry discussed the importance of humanization in Industry 5.0, emphasizing the need to integrate actualized intelligence with artificial intelligence. He highlighted the significance of mapping workflows and the symbiotic relationship between people, processes, and technology. Perry shared insights from his 25 years of experience in computer maintenance management, stressing the importance of continuous improvement and learning. He also touched on the challenges of inspiring the next generation of asset management professionals and the role of community practice in peer review. The conversation concluded with a call to action for industry professionals to stay engaged and adapt to rapid technological changes.
<h2>Action Items</h2>
<ul><li>[ ] Publish Gregory Perry's contact information on the Industrial Talk website so listeners can reach him (post contact details on the episode page).</li><li>[ ] Make LinkedIn profile available as the primary contact channel for Gregory Perry so listeners can connect directly.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction of New Podcasts</h3>
<ul><li>Scott introduces three new podcasts: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity.</li><li>Emphasizes the importance of staying current in marketing and sales, and the unique approach of "Business Beatitudes" on leadership from the heart.</li><li>"The Human Patch" aims to highlight the human element in cybersecurity, working with Farah Barcelona.</li></ul><br/>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott welcomes listeners to the Industrial Talk Podcast, celebrating industry professionals and their contributions.</li><li>Highlights the importance of the SMRP event for asset management, maintenance, and reliability professionals.</li><li>Introduces Greg Perry, a legend in the industry, and sets the stage for their conversation.</li><li>Greg Perry humorously clarifies his name, preferring to be called Greg.</li></ul><br/>
<h3>Greg Perry's Experience and Insights</h3>
<ul><li>Greg Perry shares his 25 years of experience in attending and speaking at conferences, describing SMRP as a homecoming for the maintenance, reliability, and asset management community.</li><li>Emphasizes the importance of understanding customer needs and the value of face-to-face interactions at events like SMRP.</li><li>Scott and Greg Perry discuss the excitement of meeting people from various industries, such as a company that manufactures pasta.</li><li>Greg Perry uses a metaphor to describe his appetite for learning and staying engaged in the industry.</li></ul><br/>
<h3>The Importance of Mapping Workflows</h3>
<ul><li>Greg Perry explains the importance of mapping workflows and understanding the fundamentals of people, process, and technology.</li><li>Shares an example of an engagement where a team had to map out their workflows to understand inefficiencies and improve their processes.</li><li>Highlights the need for continuous improvement and learning, and the importance of not faking it till you make it.</li><li>Discusses the symbiotic relationship between people, process, and technology, and the need for alignment.</li></ul><br/>
<h3>Challenges and Opportunities in Industry 5.0</h3>
<ul><li>Scott and Greg Perry discuss the challenges of inspiring the next generation of asset management professionals.</li><li>Greg Perry emphasizes the importance of humanization in Industry 5.0 and the need to break down silos and connect pockets of excellence.</li><li>Highlights the role of actualized intelligence versus artificial intelligence, and the importance of capturing tribal knowledge.</li><li>Discusses the need for continuous improvement and the role of community practice in peer review and learning.</li></ul><br/>
<h3>The Role of AI and Humanization</h3>
<ul><li>Greg Perry explains the role of AI as a tool for reliability engineers and the importance of human involvement in decision-making.</li><li>Emphasizes the need for actualized intelligence and the importance of human involvement in AI models.</li><li>Discusses the challenges of trust in AI and the importance of maintaining human involvement in asset management.</li><li>Highlights the need for consistent storytelling and the importance of peer review in the industry.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, emphasizing the importance of humanization in AI and the need for continuous improvement.</li><li>Greg Perry provides his contact information, encouraging listeners to reach out to him on LinkedIn.</li><li>Scott encourages listeners to attend upcoming conferences and stay engaged with the Industrial Talk Podcast.</li><li>The podcast concludes with a reminder of the importance of industry professionals and their contributions to the field.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG PERRY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gregory-perry-cmrp-crl/" target="_blank" rel="noopener">https://www.linkedin.com/in/gregory-perry-cmrp-crl/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/" target="_blank" rel="noopener">https://www.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/GoaVP0KU4wY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/greg-perry-with-fluke]]></link><guid isPermaLink="false">88270433-ead4-4d97-b8ae-ef6a9700c125</guid><itunes:image href="https://artwork.captivate.fm/f994fb52-ae8b-4627-8067-a49ae7521eb7/Greg-Perry-Player-Graphic.png"/><pubDate>Fri, 02 Jan 2026 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/88270433-ead4-4d97-b8ae-ef6a9700c125.mp3" length="46428732" type="audio/mpeg"/><itunes:duration>24:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/3c0641b3-092e-4367-bb3c-8f605ff5f6f1/index.html" type="text/html"/></item><item><title>Ask Molly - Are We Making Marketing Too Difficult?</title><itunes:title>Ask Molly - Are We Making Marketing Too Difficult?</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

The discussion centers on the complexity of modern marketing and the need to simplify it. Scott emphasizes the importance of human connection and storytelling over technical jargon. They argue that overcomplicating marketing with tech stacks and AI-generated content can dilute the human element, leading to inefficiency and reduced trust. Molly agrees, highlighting the need for a well-defined marketing message and strategic tech use. They stress the importance of maintaining a personal touch and being nimble, especially for smaller companies. The conversation concludes with a call to focus on human-centric marketing to build trust and achieve success.
<h2>Action Items</h2>
<ul><li>[ ] Use an AI/program to summarize this Ask Molly conversation and produce a concise summary of key points</li><li>[ ] Publish another Ask Molly episode shortly and notify listeners when it is available</li><li>[ ] Launch and publish the new podcast series 'Business Beatitudes' and promote it to listeners</li></ul><br/>
<h2>Outline</h2>
<h3>Simplifying Marketing Complexity</h3>
<ul><li>Scott introduces the podcast, emphasizing the goal of simplifying marketing to help companies succeed.</li><li>Scott expresses frustration with the complexity of marketing conversations, likening it to needing a decoder ring.</li><li>The discussion highlights the overwhelming amount of information and the tendency to ignore it due to inundation.</li><li>Scott stresses the importance of connecting with individuals through the principles of know, like, and trust.</li></ul><br/>
<h3>The Role of Human Element in Marketing</h3>
<ul><li>Scott argues that marketing should be simplified to focus on personal connections and human elements.</li><li>The conversation touches on the importance of storytelling and creating a personal brand for companies.</li><li>Scott believes that the market depends on companies to succeed and that simplifying marketing can lead to tremendous success.</li><li>The discussion emphasizes the need for companies to be human and relatable in their marketing efforts.</li></ul><br/>
<h3>Challenges of Modern Marketing Technologies</h3>
<ul><li>Scott and Molly discuss the complexity of the marketing tech stack and its impact on progress.</li><li>Molly explains how the focus on technology can lead to neglecting the core marketing message and customer engagement.</li><li>The conversation highlights the inefficiency of spending too much time on technology integration without making progress in marketing.</li><li>Molly suggests that companies should focus on specific and strategic technology purchases and address needs as they arise.</li></ul><br/>
<h3>Balancing Technology and Human Touch</h3>
<ul><li>Scott and Molly discuss the importance of maintaining a balance between technology and human interaction in marketing.</li><li>Molly emphasizes the need for a well-defined marketing message and foundation to avoid chaos and inefficiency.</li><li>The conversation touches on the challenges of working with large companies and their slower decision-making processes.</li><li>Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.</li></ul><br/>
<h3>Impact of AI on Marketing</h3>
<ul><li>Scott and Molly discuss the role of AI in marketing and its potential to remove the human element.</li><li>Molly shares an example of how AI can quickly generate marketing content but lacks the personal touch.</li><li>The conversation highlights the importance of editing and personalizing AI-generated content to maintain authenticity.</li><li>Scott expresses concern that over-reliance on AI could lead to a lack of trust and engagement from customers.</li></ul><br/>
<h3>The Importance of Human Connection in Marketing</h3>
<ul><li>Scott and Molly agree that the human element is crucial in marketing and should not be replaced by technology.</li><li>The conversation emphasizes the need for companies to tell their story and create a personal connection with their audience.</li><li>Molly suggests that smaller companies have an advantage in maintaining a human touch due to their size and agility.</li><li>The discussion highlights the importance of being disciplined and resisting the temptation to rely solely on AI for marketing efforts.</li></ul><br/>
<h3>Simplifying Marketing for Better Results</h3>
<ul><li>Scott and Molly discuss strategies for simplifying marketing to achieve better results.</li><li>Molly suggests focusing on a small, well-defined tech stack and addressing needs as they arise.</li><li>The conversation highlights the importance of having a clear marketing message and foundation to avoid chaos and inefficiency.</li><li>Scott emphasizes the need for companies to be human and relatable in their marketing efforts to build trust and engagement.</li></ul><br/>
<h3>The Role of AI in Marketing Efficiency</h3>
<ul><li>Scott and Molly discuss the potential of AI to improve marketing efficiency and reduce the workload.</li><li>Molly shares an example of using AI to summarize conversations, which saves time and effort.</li><li>The conversation highlights the importance of using AI as a tool to enhance human efforts rather than replacing them.</li><li>Scott and Molly agree that AI should be used to support human marketing efforts, not replace them.</li></ul><br/>
<h3>The Future of Marketing with AI</h3>
<ul><li>Scott and Molly discuss the potential future impact of AI on marketing and its implications.</li><li>Molly shares concerns about the potential for AI to water down marketing content and reduce its effectiveness.</li><li>The conversation highlights the importance of maintaining a balance between technology and human interaction in marketing.</li><li>Scott and Molly agree that the human element will always be crucial in marketing and should not be overlooked.</li></ul><br/>
<h3>Conclusion and Final Thoughts</h3>
<ul><li>Scott summarizes the key points of the conversation, emphasizing the importance of simplifying marketing and maintaining the human element.</li><li>The discussion highlights the need for companies to focus on storytelling and personal connections in their marketing efforts.</li><li>Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.</li><li>The conversation concludes with a call to action for companies to embrace their human side and simplify their marketing efforts for better results.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MOLLY FINCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/molly-finch-mba/" target="_blank" rel="noopener">https://www.linkedin.com/in/molly-finch-mba/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hz6fIED3_4E
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the...]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

The discussion centers on the complexity of modern marketing and the need to simplify it. Scott emphasizes the importance of human connection and storytelling over technical jargon. They argue that overcomplicating marketing with tech stacks and AI-generated content can dilute the human element, leading to inefficiency and reduced trust. Molly agrees, highlighting the need for a well-defined marketing message and strategic tech use. They stress the importance of maintaining a personal touch and being nimble, especially for smaller companies. The conversation concludes with a call to focus on human-centric marketing to build trust and achieve success.
<h2>Action Items</h2>
<ul><li>[ ] Use an AI/program to summarize this Ask Molly conversation and produce a concise summary of key points</li><li>[ ] Publish another Ask Molly episode shortly and notify listeners when it is available</li><li>[ ] Launch and publish the new podcast series 'Business Beatitudes' and promote it to listeners</li></ul><br/>
<h2>Outline</h2>
<h3>Simplifying Marketing Complexity</h3>
<ul><li>Scott introduces the podcast, emphasizing the goal of simplifying marketing to help companies succeed.</li><li>Scott expresses frustration with the complexity of marketing conversations, likening it to needing a decoder ring.</li><li>The discussion highlights the overwhelming amount of information and the tendency to ignore it due to inundation.</li><li>Scott stresses the importance of connecting with individuals through the principles of know, like, and trust.</li></ul><br/>
<h3>The Role of Human Element in Marketing</h3>
<ul><li>Scott argues that marketing should be simplified to focus on personal connections and human elements.</li><li>The conversation touches on the importance of storytelling and creating a personal brand for companies.</li><li>Scott believes that the market depends on companies to succeed and that simplifying marketing can lead to tremendous success.</li><li>The discussion emphasizes the need for companies to be human and relatable in their marketing efforts.</li></ul><br/>
<h3>Challenges of Modern Marketing Technologies</h3>
<ul><li>Scott and Molly discuss the complexity of the marketing tech stack and its impact on progress.</li><li>Molly explains how the focus on technology can lead to neglecting the core marketing message and customer engagement.</li><li>The conversation highlights the inefficiency of spending too much time on technology integration without making progress in marketing.</li><li>Molly suggests that companies should focus on specific and strategic technology purchases and address needs as they arise.</li></ul><br/>
<h3>Balancing Technology and Human Touch</h3>
<ul><li>Scott and Molly discuss the importance of maintaining a balance between technology and human interaction in marketing.</li><li>Molly emphasizes the need for a well-defined marketing message and foundation to avoid chaos and inefficiency.</li><li>The conversation touches on the challenges of working with large companies and their slower decision-making processes.</li><li>Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.</li></ul><br/>
<h3>Impact of AI on Marketing</h3>
<ul><li>Scott and Molly discuss the role of AI in marketing and its potential to remove the human element.</li><li>Molly shares an example of how AI can quickly generate marketing content but lacks the personal touch.</li><li>The conversation highlights the importance of editing and personalizing AI-generated content to maintain authenticity.</li><li>Scott expresses concern that over-reliance on AI could lead to a lack of trust and engagement from customers.</li></ul><br/>
<h3>The Importance of Human Connection in Marketing</h3>
<ul><li>Scott and Molly agree that the human element is crucial in marketing and should not be replaced by technology.</li><li>The conversation emphasizes the need for companies to tell their story and create a personal connection with their audience.</li><li>Molly suggests that smaller companies have an advantage in maintaining a human touch due to their size and agility.</li><li>The discussion highlights the importance of being disciplined and resisting the temptation to rely solely on AI for marketing efforts.</li></ul><br/>
<h3>Simplifying Marketing for Better Results</h3>
<ul><li>Scott and Molly discuss strategies for simplifying marketing to achieve better results.</li><li>Molly suggests focusing on a small, well-defined tech stack and addressing needs as they arise.</li><li>The conversation highlights the importance of having a clear marketing message and foundation to avoid chaos and inefficiency.</li><li>Scott emphasizes the need for companies to be human and relatable in their marketing efforts to build trust and engagement.</li></ul><br/>
<h3>The Role of AI in Marketing Efficiency</h3>
<ul><li>Scott and Molly discuss the potential of AI to improve marketing efficiency and reduce the workload.</li><li>Molly shares an example of using AI to summarize conversations, which saves time and effort.</li><li>The conversation highlights the importance of using AI as a tool to enhance human efforts rather than replacing them.</li><li>Scott and Molly agree that AI should be used to support human marketing efforts, not replace them.</li></ul><br/>
<h3>The Future of Marketing with AI</h3>
<ul><li>Scott and Molly discuss the potential future impact of AI on marketing and its implications.</li><li>Molly shares concerns about the potential for AI to water down marketing content and reduce its effectiveness.</li><li>The conversation highlights the importance of maintaining a balance between technology and human interaction in marketing.</li><li>Scott and Molly agree that the human element will always be crucial in marketing and should not be overlooked.</li></ul><br/>
<h3>Conclusion and Final Thoughts</h3>
<ul><li>Scott summarizes the key points of the conversation, emphasizing the importance of simplifying marketing and maintaining the human element.</li><li>The discussion highlights the need for companies to focus on storytelling and personal connections in their marketing efforts.</li><li>Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.</li><li>The conversation concludes with a call to action for companies to embrace their human side and simplify their marketing efforts for better results.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MOLLY FINCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/molly-finch-mba/" target="_blank" rel="noopener">https://www.linkedin.com/in/molly-finch-mba/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hz6fIED3_4E
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ask-molly-are-we-making-marketing-too-difficult]]></link><guid isPermaLink="false">5ae3bba8-a24f-4f77-b2ef-1240c4d64d71</guid><itunes:image href="https://artwork.captivate.fm/9aab484f-d5c8-4d6f-a456-bd50c0bd442b/Favicon-IT-Rebrand-1.png"/><pubDate>Wed, 31 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/5ae3bba8-a24f-4f77-b2ef-1240c4d64d71.mp3" length="95277067" type="audio/mpeg"/><itunes:duration>49:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/23f8bba1-dcdd-4e9d-8ea5-fe36ea79d9f0/index.html" type="text/html"/></item><item><title>Chris Chuang with Relay</title><itunes:title>Chris Chuang with Relay</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Chris Chuang, Co-Founder and CEO at Relay </strong>about "Reliable communication solution for improved organizational safety"<strong>.</strong>
<div>

Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay's device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay's five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation.
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul><li>Scott welcomes Chris Chuang from Relay and highlights the importance of communication in safety, especially in manufacturing.</li><li>The conversation aims to discuss the necessity of proper communication and its impact on safety, particularly in the context of reshoring and nearshoring.</li><li>Scott mentions technical difficulties faced at the beginning but expresses satisfaction with the eventual conversation.</li></ul><br/>
<h3>Chris Chuang's Background and Relay's Mission</h3>
<ul><li>Scott shares information about Chris, including his background in consulting, venture capital, and entrepreneurship.</li><li>Chris discusses his professional journey, starting with consulting in telecom and venture capital, and his involvement in companies like Matricity and Bandwidth.</li><li>Chris explains the creation of Republic Wireless, which aimed to save consumers money by merging Wi-Fi and cellular networks.</li><li>The discussion transitions to Relay, a solution designed for frontline workers, emphasizing the importance of communication and safety.</li></ul><br/>
<h3>Relay's Technology and Manufacturing</h3>
<ul><li>Scott inquires about the manufacturing process of Relay's communication device.</li><li>Chris explains that Relay manufactures the device in-house, focusing on simplicity and durability.</li><li>The device is designed to be compact, durable, and easy to use, with features like waterproofing and location tracking.</li><li>Chris shares anecdotes about the device's durability, including drop testing and real-world scenarios where the device performed well.</li></ul><br/>
<h3>Safety Features and AI Integration</h3>
<ul><li>Chris discusses the safety features of Relay, including a panic button that triggers a dynamic radio channel and location broadcasting.</li><li>The device is designed to enhance safety by providing real-time communication and location tracking during emergencies.</li><li>Chris explains how AI is integrated into the platform to proactively check on workers in potentially dangerous situations.</li><li>The conversation touches on the importance of human interaction in maintaining trust and building relationships, even in the context of AI-driven solutions.</li></ul><br/>
<h3>Future Plans and Vision for Relay</h3>
<ul><li>Chris outlines Relay's future plans, focusing on leveraging AI to unlock the power of data and digitize workflows.</li><li>The company aims to integrate AI with their cloud-based platform to provide more efficient and actionable insights for frontline workers.</li><li>Chris mentions the importance of earning trust by delivering a reliable radio solution before introducing advanced features.</li><li>The discussion concludes with Chris expressing his enthusiasm for the future of Relay and the potential for AI to enhance human productivity.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RYAN CHUANG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/chrischuang1/" target="_blank" rel="noopener">https://www.linkedin.com/in/chrischuang1/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/relaypro/" target="_blank" rel="noopener">https://www.linkedin.com/company/relaypro/</a>

<strong>Company Website:</strong> <a href="https://relaypro.com/" target="_blank" rel="noopener">https://relaypro.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xZHm3yFwhsM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Chris Chuang, Co-Founder and CEO at Relay </strong>about "Reliable communication solution for improved organizational safety"<strong>.</strong>
<div>

Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay's device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay's five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation.
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul><li>Scott welcomes Chris Chuang from Relay and highlights the importance of communication in safety, especially in manufacturing.</li><li>The conversation aims to discuss the necessity of proper communication and its impact on safety, particularly in the context of reshoring and nearshoring.</li><li>Scott mentions technical difficulties faced at the beginning but expresses satisfaction with the eventual conversation.</li></ul><br/>
<h3>Chris Chuang's Background and Relay's Mission</h3>
<ul><li>Scott shares information about Chris, including his background in consulting, venture capital, and entrepreneurship.</li><li>Chris discusses his professional journey, starting with consulting in telecom and venture capital, and his involvement in companies like Matricity and Bandwidth.</li><li>Chris explains the creation of Republic Wireless, which aimed to save consumers money by merging Wi-Fi and cellular networks.</li><li>The discussion transitions to Relay, a solution designed for frontline workers, emphasizing the importance of communication and safety.</li></ul><br/>
<h3>Relay's Technology and Manufacturing</h3>
<ul><li>Scott inquires about the manufacturing process of Relay's communication device.</li><li>Chris explains that Relay manufactures the device in-house, focusing on simplicity and durability.</li><li>The device is designed to be compact, durable, and easy to use, with features like waterproofing and location tracking.</li><li>Chris shares anecdotes about the device's durability, including drop testing and real-world scenarios where the device performed well.</li></ul><br/>
<h3>Safety Features and AI Integration</h3>
<ul><li>Chris discusses the safety features of Relay, including a panic button that triggers a dynamic radio channel and location broadcasting.</li><li>The device is designed to enhance safety by providing real-time communication and location tracking during emergencies.</li><li>Chris explains how AI is integrated into the platform to proactively check on workers in potentially dangerous situations.</li><li>The conversation touches on the importance of human interaction in maintaining trust and building relationships, even in the context of AI-driven solutions.</li></ul><br/>
<h3>Future Plans and Vision for Relay</h3>
<ul><li>Chris outlines Relay's future plans, focusing on leveraging AI to unlock the power of data and digitize workflows.</li><li>The company aims to integrate AI with their cloud-based platform to provide more efficient and actionable insights for frontline workers.</li><li>Chris mentions the importance of earning trust by delivering a reliable radio solution before introducing advanced features.</li><li>The discussion concludes with Chris expressing his enthusiasm for the future of Relay and the potential for AI to enhance human productivity.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RYAN CHUANG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/chrischuang1/" target="_blank" rel="noopener">https://www.linkedin.com/in/chrischuang1/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/relaypro/" target="_blank" rel="noopener">https://www.linkedin.com/company/relaypro/</a>

<strong>Company Website:</strong> <a href="https://relaypro.com/" target="_blank" rel="noopener">https://relaypro.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xZHm3yFwhsM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/chris-chuang-with-relaypro]]></link><guid isPermaLink="false">694a664c-a6bd-4563-b97e-ecdefcf9edf3</guid><itunes:image href="https://artwork.captivate.fm/20c5f9fa-0cd5-4738-8311-6f279072524d/Chris-Chuang-Player-Graphic.png"/><pubDate>Tue, 23 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/694a664c-a6bd-4563-b97e-ecdefcf9edf3.mp3" length="76097117" type="audio/mpeg"/><itunes:duration>39:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/952c58ec-f2fc-4a6a-bc44-5c1732bfdd5a/index.html" type="text/html"/></item><item><title>Max Cundiff with Chevron</title><itunes:title>Max Cundiff with Chevron</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Max Cundiff, Industrial Sector Manager at Chevron </strong>about "Asset Management Lubrication Solution"<strong>.</strong>
<div>

The conversation features an introduction to three new podcasts within the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity. The main discussion is with Max Cundiff from Chevron Lubricants, who explains the company's integrated oil production process and the importance of lubricant quality. He highlights the issue of varnish in lubricants, which can be mitigated by Chevron's products, and discusses the company's research and development efforts. Cundiff also touches on the importance of fluid analysis and the potential for energy efficiency improvements in manufacturing.
<h2>Action Items</h2>
<ul><li>[ ] @Scott Mackenzie - Post Max Cundiff's contact information and LinkedIn profile on the Industrial Talk website so listeners can easily reach him.</li><li>[ ] Help customers enroll in Chevron's Lube Watch fluid analysis program, including advising on which tests to run, sampling frequency, and proper sample collection procedures.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction of New Podcasts</h3>
<ul><li>Speaker 1 introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," centered on leadership virtues, and "The Human Patch," discussing cybersecurity from a human perspective.</li><li>"Ask Molly" aims to provide straight, jargon-free insights into the world of marketing and sales from an industrial perspective.</li><li>"Business Beatitudes" will explore leadership from a heartfelt perspective, focusing on virtues like generosity and humility.</li><li>"The Human Patch" will delve into the human aspects of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts.</li></ul><br/>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott Mackenzie, introduces the Industrial Talk Podcast, highlighting its focus on transferring industry-focused innovations and trends.</li><li>The podcast is recorded live at the SMRP conference in Fort Worth, Texas, focusing on asset management, reliability, and maintenance.</li><li>Scott mentions the importance of the conference for professionals in these fields and introduces the guest, Max Cundiff from Chevron Lubricants.</li></ul><br/>
<h3>Max Cundiff's Background and Role at Chevron</h3>
<ul><li>Max Cundiff introduces himself as the industrial sector manager at Chevron Lubricants, responsible for developing go-to-market strategies for industrial products and services.</li><li>Max has been with Chevron for 14 years, spending the last 10 years in customer-facing roles, understanding operational challenges and solving them.</li><li>Chevron is the only fully integrated oil company, refining crude oil into base oil, the main ingredient in lubricants, and controlling the process in-house.</li><li>Max explains the importance of research and development, spending years testing technology before commercializing it to solve specific industry challenges.</li></ul><br/>
<h3>Challenges and Solutions in Lubricant Industry</h3>
<ul><li>Max discusses the issue of varnish in circulating oil systems, a byproduct of degraded lubricant, and the challenges it poses to equipment.</li><li>Traditional methods of dealing with varnish, like disassembling equipment or using solvents, can be costly and cause downtime.</li><li>Chevron's product, Bar Tech ISC, allows systems to run for extended periods without immediate downtime, reducing the impact of varnish.</li><li>Max explains the factors that contribute to varnish formation, such as temperature and water contamination, and how Chevron's products can help mitigate these issues.</li></ul><br/>
<h3>Chevron's Product Development and Customer Support</h3>
<ul><li>Max highlights Chevron's commitment to research and development, constantly pushing the envelope to provide new products and solutions.</li><li>Chevron collaborates with industry committees and customers to understand and address the challenges faced by different segments.</li><li>Max emphasizes the importance of understanding the problem before developing a solution, ensuring that Chevron's products are tailored to specific industry needs.</li><li>Chevron provides detailed processes and support, including lubrication engineers, to help customers manage the transition to new products and maintain equipment.</li></ul><br/>
<h3>Future of Lubricant Technology and Sustainability</h3>
<ul><li>Max discusses the future of lubricant technology, focusing on extending drain intervals and improving energy efficiency.</li><li>Chevron's product, Clarity Elites, a synthetic product, has shown significant improvements in energy efficiency, benefiting both the bottom line and sustainability goals.</li><li>Max explains the importance of fluid analysis in determining the health of oil and the machine, similar to taking blood tests for human health.</li><li>Chevron's sampling program, Lube Watch Fluid Analysis, helps customers set up the right tests and interpret results accurately.</li></ul><br/>
<h3>Environmental Considerations and Customer Support</h3>
<ul><li>Max addresses the environmental impact of lubricants, mentioning Chevron's introduction of bio-based products and renewable base stocks.</li><li>Chevron does not currently use recycled oil in its products but focuses on sustainability through bio-based solutions.</li><li>Max emphasizes the importance of proper storage of lubricants to prevent contamination and ensure longevity.</li><li>Chevron provides comprehensive support to customers, including guidance on storing lubricants and ensuring proper maintenance.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, highlighting the importance of the SMRP conference and the value of industry professionals sharing their stories.</li><li>Max provides contact information for Chevron Lubricants, encouraging listeners to visit the website for more resources and to reach out for further information.</li><li>Scott encourages listeners to connect with Max on LinkedIn and to attend the SMRP conference in 2026 to learn more about industry innovations and trends.</li><li>The podcast concludes with a reminder of the importance of celebrating industry professionals and their contributions to the field.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAX CUNDIFF'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/max-cundiff-66865224/" target="_blank" rel="noopener">https://www.linkedin.com/in/max-cundiff-66865224/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/chevron/" target="_blank" rel="noopener">https://www.linkedin.com/company/chevron/</a>

<strong>Company Website:</strong> <a href="https://www.chevron.com/" target="_blank" rel="noopener">https://www.chevron.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/pM-pxFWh_dw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Max Cundiff, Industrial Sector Manager at Chevron </strong>about "Asset Management Lubrication Solution"<strong>.</strong>
<div>

The conversation features an introduction to three new podcasts within the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity. The main discussion is with Max Cundiff from Chevron Lubricants, who explains the company's integrated oil production process and the importance of lubricant quality. He highlights the issue of varnish in lubricants, which can be mitigated by Chevron's products, and discusses the company's research and development efforts. Cundiff also touches on the importance of fluid analysis and the potential for energy efficiency improvements in manufacturing.
<h2>Action Items</h2>
<ul><li>[ ] @Scott Mackenzie - Post Max Cundiff's contact information and LinkedIn profile on the Industrial Talk website so listeners can easily reach him.</li><li>[ ] Help customers enroll in Chevron's Lube Watch fluid analysis program, including advising on which tests to run, sampling frequency, and proper sample collection procedures.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction of New Podcasts</h3>
<ul><li>Speaker 1 introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," centered on leadership virtues, and "The Human Patch," discussing cybersecurity from a human perspective.</li><li>"Ask Molly" aims to provide straight, jargon-free insights into the world of marketing and sales from an industrial perspective.</li><li>"Business Beatitudes" will explore leadership from a heartfelt perspective, focusing on virtues like generosity and humility.</li><li>"The Human Patch" will delve into the human aspects of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts.</li></ul><br/>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott Mackenzie, introduces the Industrial Talk Podcast, highlighting its focus on transferring industry-focused innovations and trends.</li><li>The podcast is recorded live at the SMRP conference in Fort Worth, Texas, focusing on asset management, reliability, and maintenance.</li><li>Scott mentions the importance of the conference for professionals in these fields and introduces the guest, Max Cundiff from Chevron Lubricants.</li></ul><br/>
<h3>Max Cundiff's Background and Role at Chevron</h3>
<ul><li>Max Cundiff introduces himself as the industrial sector manager at Chevron Lubricants, responsible for developing go-to-market strategies for industrial products and services.</li><li>Max has been with Chevron for 14 years, spending the last 10 years in customer-facing roles, understanding operational challenges and solving them.</li><li>Chevron is the only fully integrated oil company, refining crude oil into base oil, the main ingredient in lubricants, and controlling the process in-house.</li><li>Max explains the importance of research and development, spending years testing technology before commercializing it to solve specific industry challenges.</li></ul><br/>
<h3>Challenges and Solutions in Lubricant Industry</h3>
<ul><li>Max discusses the issue of varnish in circulating oil systems, a byproduct of degraded lubricant, and the challenges it poses to equipment.</li><li>Traditional methods of dealing with varnish, like disassembling equipment or using solvents, can be costly and cause downtime.</li><li>Chevron's product, Bar Tech ISC, allows systems to run for extended periods without immediate downtime, reducing the impact of varnish.</li><li>Max explains the factors that contribute to varnish formation, such as temperature and water contamination, and how Chevron's products can help mitigate these issues.</li></ul><br/>
<h3>Chevron's Product Development and Customer Support</h3>
<ul><li>Max highlights Chevron's commitment to research and development, constantly pushing the envelope to provide new products and solutions.</li><li>Chevron collaborates with industry committees and customers to understand and address the challenges faced by different segments.</li><li>Max emphasizes the importance of understanding the problem before developing a solution, ensuring that Chevron's products are tailored to specific industry needs.</li><li>Chevron provides detailed processes and support, including lubrication engineers, to help customers manage the transition to new products and maintain equipment.</li></ul><br/>
<h3>Future of Lubricant Technology and Sustainability</h3>
<ul><li>Max discusses the future of lubricant technology, focusing on extending drain intervals and improving energy efficiency.</li><li>Chevron's product, Clarity Elites, a synthetic product, has shown significant improvements in energy efficiency, benefiting both the bottom line and sustainability goals.</li><li>Max explains the importance of fluid analysis in determining the health of oil and the machine, similar to taking blood tests for human health.</li><li>Chevron's sampling program, Lube Watch Fluid Analysis, helps customers set up the right tests and interpret results accurately.</li></ul><br/>
<h3>Environmental Considerations and Customer Support</h3>
<ul><li>Max addresses the environmental impact of lubricants, mentioning Chevron's introduction of bio-based products and renewable base stocks.</li><li>Chevron does not currently use recycled oil in its products but focuses on sustainability through bio-based solutions.</li><li>Max emphasizes the importance of proper storage of lubricants to prevent contamination and ensure longevity.</li><li>Chevron provides comprehensive support to customers, including guidance on storing lubricants and ensuring proper maintenance.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, highlighting the importance of the SMRP conference and the value of industry professionals sharing their stories.</li><li>Max provides contact information for Chevron Lubricants, encouraging listeners to visit the website for more resources and to reach out for further information.</li><li>Scott encourages listeners to connect with Max on LinkedIn and to attend the SMRP conference in 2026 to learn more about industry innovations and trends.</li><li>The podcast concludes with a reminder of the importance of celebrating industry professionals and their contributions to the field.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAX CUNDIFF'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/max-cundiff-66865224/" target="_blank" rel="noopener">https://www.linkedin.com/in/max-cundiff-66865224/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/chevron/" target="_blank" rel="noopener">https://www.linkedin.com/company/chevron/</a>

<strong>Company Website:</strong> <a href="https://www.chevron.com/" target="_blank" rel="noopener">https://www.chevron.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/pM-pxFWh_dw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/max-cundiff-with-chevron]]></link><guid isPermaLink="false">8022d292-b143-4ef0-af0e-50016f976db6</guid><itunes:image href="https://artwork.captivate.fm/80c4a0cc-12f7-4676-934d-9dd2e02ee6b5/Max-Cundiff-Player-Graphic.png"/><pubDate>Thu, 18 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/8022d292-b143-4ef0-af0e-50016f976db6.mp3" length="34279482" type="audio/mpeg"/><itunes:duration>17:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/dfbb10ff-c7f3-4f73-9afe-05958cde3502/index.html" type="text/html"/></item><item><title>Ryan Hiss with Better Engineering</title><itunes:title>Ryan Hiss with Better Engineering</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Ryan Hiss, VP of Sales and Marketing at Better Engineering </strong>about "Industrial Parts Washers"<strong>.</strong>
<div>

Ryan Hiss, VP of Sales and Marketing at Better Engineering, discussed their industrial wash systems on the Industrial Talk Podcast. Better Engineering, founded in 1960, specializes in aqueous parts washers for various industries, including automotive, aerospace, and food and pharmaceutical. Hiss highlighted the importance of cleanliness in manufacturing, noting that their systems can process parts at high throughputs, ensuring quality control. The company also employs sensors to monitor equipment and proactively alert customers to maintenance needs. Better Engineering is expanding into automation and traceability in food and pharmaceutical industries to improve efficiency and sustainability.
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott introduces Ryan Hiss from Better Engineering, highlighting their expertise in industrial washers.</li><li>Scott suggests an on-site conversation with Ryan to discuss industrial washers further.</li></ul><br/>
<h3>Discussion on AI and Human Interaction in Business</h3>
<ul><li>Scott discusses the role of AI in business and emphasizes the importance of human interaction in maintaining trust and engagement.</li><li>Scott argues that companies need to tell their stories with a human face to build trust and authenticity.</li><li>Scott shares his experience of creating content that reflects the human side of business.</li><li>Scott encourages listeners to reach out to Industrial Talk for help in telling their stories effectively.</li></ul><br/>
<h3>Introduction of Ryan Hiss and Better Engineering</h3>
<ul><li>Scott introduces Ryan Hiss, VP of Sales and Marketing at Better Engineering, and discusses his background.</li><li>Ryan shares his journey from Baltimore to California, his education, and his career in software sales before joining Better Engineering.</li><li>Ryan talks about his father's retirement and his role in taking over the family business.</li><li>Ryan provides a brief history of Better Engineering, founded in 1960 by his grandfather, and its evolution over the years.</li></ul><br/>
<h3>Better Engineering's Products and Services</h3>
<ul><li>Ryan explains Better Engineering's focus on industrial wash systems, also known as aqueous parts washers.</li><li>Better Engineering offers a variety of wash systems, including small parts washers, conveyor washers, rotary basket washers, and custom units.</li><li>Ryan highlights the company's work with major space, aerospace, automotive, and food and pharmaceutical OEMs.</li><li>Ryan discusses the importance of cleanliness in manufacturing and the role of industrial washers in maintaining quality control.</li></ul><br/>
<h3>Challenges and Solutions in Industrial Washing</h3>
<ul><li>Ryan explains the need for high-throughput wash systems in automotive and aerospace manufacturing.</li><li>Better Engineering's systems are designed to meet specific cleanliness standards and are tested using standard equipment.</li><li>Ryan discusses the flexibility of Better Engineering's wash systems, which are modular by design to accommodate different customer requirements.</li><li>Ryan shares examples of how Better Engineering modifies existing systems to meet new application needs.</li></ul><br/>
<h3>Data Collection and AI in Manufacturing</h3>
<ul><li>Ryan talks about the use of sensors in Better Engineering's wash systems to monitor and maintain equipment.</li><li>Better Engineering collects data on various parameters, such as vibration, temperature, and chemistry concentration, to ensure optimal performance.</li><li>Ryan explains the importance of traceability in food and pharmaceutical industries, where data is used to track and verify cleanliness.</li><li>Better Engineering provides interfaces to send data to customers' SCADA systems or offers their own UI for data reporting.</li></ul><br/>
<h3>Future of Better Engineering and Industrial Washers</h3>
<ul><li>Ryan discusses the company's focus on automation and the integration of sensors and data collection in their wash systems.</li><li>Better Engineering is expanding its work in the food and pharmaceutical industries, where automation is increasingly important.</li><li>Ryan highlights the challenges of cleaning large containers by hand and the benefits of automating this process.</li><li>Better Engineering aims to improve efficiency, reduce labor costs, and ensure consistent cleanliness in manufacturing.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Ryan provides contact information for Better Engineering, including email and phone number, and encourages listeners to connect on LinkedIn.</li><li>Scott thanks Ryan for the conversation and emphasizes the importance of telling the human story in industry.</li><li>Scott invites listeners to reach out to Industrial Talk for more information and to schedule on-site interviews.</li><li>The podcast concludes with a reminder of the importance of human interaction and storytelling in industrial manufacturing.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RYAN HISS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ryanhiss/" target="_blank" rel="noopener">https://www.linkedin.com/in/ryanhiss/</a>

<strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/better-engineering-mfg.-inc./" target="_blank" rel="noopener"> https://www.linkedin.com/company/better-engineering-mfg.-inc./</a>

<strong>Company Website:</strong> <a href="https://www.betterengineering.com/" target="_blank" rel="noopener">https://www.betterengineering.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/0nrvmbKWNkY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Ryan Hiss, VP of Sales and Marketing at Better Engineering </strong>about "Industrial Parts Washers"<strong>.</strong>
<div>

Ryan Hiss, VP of Sales and Marketing at Better Engineering, discussed their industrial wash systems on the Industrial Talk Podcast. Better Engineering, founded in 1960, specializes in aqueous parts washers for various industries, including automotive, aerospace, and food and pharmaceutical. Hiss highlighted the importance of cleanliness in manufacturing, noting that their systems can process parts at high throughputs, ensuring quality control. The company also employs sensors to monitor equipment and proactively alert customers to maintenance needs. Better Engineering is expanding into automation and traceability in food and pharmaceutical industries to improve efficiency and sustainability.
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott introduces Ryan Hiss from Better Engineering, highlighting their expertise in industrial washers.</li><li>Scott suggests an on-site conversation with Ryan to discuss industrial washers further.</li></ul><br/>
<h3>Discussion on AI and Human Interaction in Business</h3>
<ul><li>Scott discusses the role of AI in business and emphasizes the importance of human interaction in maintaining trust and engagement.</li><li>Scott argues that companies need to tell their stories with a human face to build trust and authenticity.</li><li>Scott shares his experience of creating content that reflects the human side of business.</li><li>Scott encourages listeners to reach out to Industrial Talk for help in telling their stories effectively.</li></ul><br/>
<h3>Introduction of Ryan Hiss and Better Engineering</h3>
<ul><li>Scott introduces Ryan Hiss, VP of Sales and Marketing at Better Engineering, and discusses his background.</li><li>Ryan shares his journey from Baltimore to California, his education, and his career in software sales before joining Better Engineering.</li><li>Ryan talks about his father's retirement and his role in taking over the family business.</li><li>Ryan provides a brief history of Better Engineering, founded in 1960 by his grandfather, and its evolution over the years.</li></ul><br/>
<h3>Better Engineering's Products and Services</h3>
<ul><li>Ryan explains Better Engineering's focus on industrial wash systems, also known as aqueous parts washers.</li><li>Better Engineering offers a variety of wash systems, including small parts washers, conveyor washers, rotary basket washers, and custom units.</li><li>Ryan highlights the company's work with major space, aerospace, automotive, and food and pharmaceutical OEMs.</li><li>Ryan discusses the importance of cleanliness in manufacturing and the role of industrial washers in maintaining quality control.</li></ul><br/>
<h3>Challenges and Solutions in Industrial Washing</h3>
<ul><li>Ryan explains the need for high-throughput wash systems in automotive and aerospace manufacturing.</li><li>Better Engineering's systems are designed to meet specific cleanliness standards and are tested using standard equipment.</li><li>Ryan discusses the flexibility of Better Engineering's wash systems, which are modular by design to accommodate different customer requirements.</li><li>Ryan shares examples of how Better Engineering modifies existing systems to meet new application needs.</li></ul><br/>
<h3>Data Collection and AI in Manufacturing</h3>
<ul><li>Ryan talks about the use of sensors in Better Engineering's wash systems to monitor and maintain equipment.</li><li>Better Engineering collects data on various parameters, such as vibration, temperature, and chemistry concentration, to ensure optimal performance.</li><li>Ryan explains the importance of traceability in food and pharmaceutical industries, where data is used to track and verify cleanliness.</li><li>Better Engineering provides interfaces to send data to customers' SCADA systems or offers their own UI for data reporting.</li></ul><br/>
<h3>Future of Better Engineering and Industrial Washers</h3>
<ul><li>Ryan discusses the company's focus on automation and the integration of sensors and data collection in their wash systems.</li><li>Better Engineering is expanding its work in the food and pharmaceutical industries, where automation is increasingly important.</li><li>Ryan highlights the challenges of cleaning large containers by hand and the benefits of automating this process.</li><li>Better Engineering aims to improve efficiency, reduce labor costs, and ensure consistent cleanliness in manufacturing.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Ryan provides contact information for Better Engineering, including email and phone number, and encourages listeners to connect on LinkedIn.</li><li>Scott thanks Ryan for the conversation and emphasizes the importance of telling the human story in industry.</li><li>Scott invites listeners to reach out to Industrial Talk for more information and to schedule on-site interviews.</li><li>The podcast concludes with a reminder of the importance of human interaction and storytelling in industrial manufacturing.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RYAN HISS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ryanhiss/" target="_blank" rel="noopener">https://www.linkedin.com/in/ryanhiss/</a>

<strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/better-engineering-mfg.-inc./" target="_blank" rel="noopener"> https://www.linkedin.com/company/better-engineering-mfg.-inc./</a>

<strong>Company Website:</strong> <a href="https://www.betterengineering.com/" target="_blank" rel="noopener">https://www.betterengineering.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/0nrvmbKWNkY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ryan-hiss-with-betterengineering]]></link><guid isPermaLink="false">fab92a91-3f8a-4479-b959-4d595966f6cf</guid><itunes:image href="https://artwork.captivate.fm/6e45c2bd-22bd-44db-a665-6bce2de473bc/Ryan-Hiss-Player-Graphic.png"/><pubDate>Tue, 16 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/fab92a91-3f8a-4479-b959-4d595966f6cf.mp3" length="70024997" type="audio/mpeg"/><itunes:duration>36:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/7fde3585-2760-48fa-a739-11e8e8067e5c/index.html" type="text/html"/></item><item><title>Maureen Gribble with UE System</title><itunes:title>Maureen Gribble with UE System</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Maureen Gribble, CMRP, N.A. Sales Enablement Lead at UE Systems </strong>about "Ultrasound Condition Monitoring"<strong>.</strong>
<div>

The conversation introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity. Maureen Gribble from UE Systems discusses her 14-year tenure with the company, emphasizing their ultrasound technology and customer support. She highlights the increasing presence of women in the industry and UE Systems' use of AI in their On Track system for predictive maintenance. The discussion also touches on the importance of marketing in the industry and the need for continuous innovation to address workforce shortages.
<h2>Action Items</h2>
<ul><li>[ ] Connect with Maureen Gribble on LinkedIn</li><li>[ ] Explore the possibility of adding a marketing track to the SMRP conference</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction of New Podcasts</h3>
<ul><li>Scott introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity.</li><li>"Ask Molly" aims to provide straight, jargon-free insights into marketing and sales from an industrial perspective.</li><li>"Business Beatitudes" will discuss leadership virtues like generosity and humility and how they contribute to business success.</li><li>"The Human Patch" will explore the human aspect of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts.</li></ul><br/>
<h3>Welcome to Industrial Talk</h3>
<ul><li>The platform celebrates industry professionals for their boldness, bravery, innovation, and problem-solving skills.</li><li>Scott mentions the broadcast from the SMRP conference, emphasizing its importance for engineering, asset management, maintenance, and reliability professionals.</li><li>The excitement of meeting people like Maureen Gribble is highlighted, with Scott expressing enthusiasm for the conversation.</li></ul><br/>
<h3>Maureen Gribble's Background and Role</h3>
<ul><li>Scott introduces Maureen Gribble, who works at UE Systems, and mentions her previous appearances on the show.</li><li>Maureen shares her background, mentioning her 14 years at UE Systems and her involvement in the maintenance and reliability world since 2006.</li><li>Scott and Maureen discuss the changes in the industry, noting the increased presence of women at the SMRP conference.</li><li>Maureen emphasizes the importance of women in the industry and the need for them to step up and take on leadership roles.</li></ul><br/>
<h3>UE Systems and Its Innovations</h3>
<ul><li>Maureen explains that UE Systems manufactures and sells ultrasound technology, with over 50 years of experience in the field.</li><li>The company focuses on providing the best ultrasound solutions for customers, emphasizing customer support and excellence.</li><li>Maureen highlights the company's commitment to innovation, mentioning their latest technologies like ultrasound for auto and IoT solutions.</li><li>The conversation touches on the importance of making technology user-friendly and ensuring it is not left unused.</li></ul><br/>
<h3>Marketing and Technology in Industry</h3>
<ul><li>Speaker 1 and Maureen discuss the challenges of marketing in the industry, noting that many companies do not do it well.</li><li>Maureen mentions UE Systems' marketing team, led by Brittany Stover, and their efforts to stay current with new marketing trends.</li><li>The conversation covers the impact of AI on search results, with Maureen noting the need for companies to adapt to new marketing strategies.</li><li>Speaker 1 and Maureen agree on the importance of continuous innovation and marketing to stay relevant in the industry.</li></ul><br/>
<h3>AI and Data Insights at UE Systems</h3>
<ul><li>Maureen explains how UE Systems uses AI with their on-track system to analyze data from bearings and other assets.</li><li>The company employs data scientists to interpret the data and provide valuable insights to customers.</li><li>Scott and Maureen discuss the potential disruptions in the industry due to AI and data insights.</li><li>The conversation highlights the importance of using technology to make operations more efficient and reduce the need for human resources.</li></ul><br/>
<h3>Conclusion and Future Plans</h3>
<ul><li>Scott and Maureen wrap up the conversation, emphasizing the importance of attending the SMRP conference and connecting with industry professionals.</li><li>Maureen encourages listeners to connect with her on LinkedIn for further discussions.</li><li>Scott reiterates the importance of the Industrial Talk Podcast Network and its three new podcasts: "Ask Molly," "Business Beatitudes," and "The Human Patch."</li><li>The conversation ends with a call to action for listeners to stay bold, brave, and innovative in their respective fields.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAUREEN GRIBBLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maureen-gribble-cmrp-a87a2513/" target="_blank" rel="noopener">https://www.linkedin.com/in/maureen-gribble-cmrp-a87a2513/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ue-systems/" target="_blank" rel="noopener">https://www.linkedin.com/company/ue-systems/</a>

<strong>Company Website:</strong> <a href="https://www.uesystems.com/en-gb/" target="_blank" rel="noopener">https://www.uesystems.com/en-gb/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/S3T7d6wB7rg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Maureen Gribble, CMRP, N.A. Sales Enablement Lead at UE Systems </strong>about "Ultrasound Condition Monitoring"<strong>.</strong>
<div>

The conversation introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity. Maureen Gribble from UE Systems discusses her 14-year tenure with the company, emphasizing their ultrasound technology and customer support. She highlights the increasing presence of women in the industry and UE Systems' use of AI in their On Track system for predictive maintenance. The discussion also touches on the importance of marketing in the industry and the need for continuous innovation to address workforce shortages.
<h2>Action Items</h2>
<ul><li>[ ] Connect with Maureen Gribble on LinkedIn</li><li>[ ] Explore the possibility of adding a marketing track to the SMRP conference</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction of New Podcasts</h3>
<ul><li>Scott introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity.</li><li>"Ask Molly" aims to provide straight, jargon-free insights into marketing and sales from an industrial perspective.</li><li>"Business Beatitudes" will discuss leadership virtues like generosity and humility and how they contribute to business success.</li><li>"The Human Patch" will explore the human aspect of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts.</li></ul><br/>
<h3>Welcome to Industrial Talk</h3>
<ul><li>The platform celebrates industry professionals for their boldness, bravery, innovation, and problem-solving skills.</li><li>Scott mentions the broadcast from the SMRP conference, emphasizing its importance for engineering, asset management, maintenance, and reliability professionals.</li><li>The excitement of meeting people like Maureen Gribble is highlighted, with Scott expressing enthusiasm for the conversation.</li></ul><br/>
<h3>Maureen Gribble's Background and Role</h3>
<ul><li>Scott introduces Maureen Gribble, who works at UE Systems, and mentions her previous appearances on the show.</li><li>Maureen shares her background, mentioning her 14 years at UE Systems and her involvement in the maintenance and reliability world since 2006.</li><li>Scott and Maureen discuss the changes in the industry, noting the increased presence of women at the SMRP conference.</li><li>Maureen emphasizes the importance of women in the industry and the need for them to step up and take on leadership roles.</li></ul><br/>
<h3>UE Systems and Its Innovations</h3>
<ul><li>Maureen explains that UE Systems manufactures and sells ultrasound technology, with over 50 years of experience in the field.</li><li>The company focuses on providing the best ultrasound solutions for customers, emphasizing customer support and excellence.</li><li>Maureen highlights the company's commitment to innovation, mentioning their latest technologies like ultrasound for auto and IoT solutions.</li><li>The conversation touches on the importance of making technology user-friendly and ensuring it is not left unused.</li></ul><br/>
<h3>Marketing and Technology in Industry</h3>
<ul><li>Speaker 1 and Maureen discuss the challenges of marketing in the industry, noting that many companies do not do it well.</li><li>Maureen mentions UE Systems' marketing team, led by Brittany Stover, and their efforts to stay current with new marketing trends.</li><li>The conversation covers the impact of AI on search results, with Maureen noting the need for companies to adapt to new marketing strategies.</li><li>Speaker 1 and Maureen agree on the importance of continuous innovation and marketing to stay relevant in the industry.</li></ul><br/>
<h3>AI and Data Insights at UE Systems</h3>
<ul><li>Maureen explains how UE Systems uses AI with their on-track system to analyze data from bearings and other assets.</li><li>The company employs data scientists to interpret the data and provide valuable insights to customers.</li><li>Scott and Maureen discuss the potential disruptions in the industry due to AI and data insights.</li><li>The conversation highlights the importance of using technology to make operations more efficient and reduce the need for human resources.</li></ul><br/>
<h3>Conclusion and Future Plans</h3>
<ul><li>Scott and Maureen wrap up the conversation, emphasizing the importance of attending the SMRP conference and connecting with industry professionals.</li><li>Maureen encourages listeners to connect with her on LinkedIn for further discussions.</li><li>Scott reiterates the importance of the Industrial Talk Podcast Network and its three new podcasts: "Ask Molly," "Business Beatitudes," and "The Human Patch."</li><li>The conversation ends with a call to action for listeners to stay bold, brave, and innovative in their respective fields.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAUREEN GRIBBLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maureen-gribble-cmrp-a87a2513/" target="_blank" rel="noopener">https://www.linkedin.com/in/maureen-gribble-cmrp-a87a2513/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ue-systems/" target="_blank" rel="noopener">https://www.linkedin.com/company/ue-systems/</a>

<strong>Company Website:</strong> <a href="https://www.uesystems.com/en-gb/" target="_blank" rel="noopener">https://www.uesystems.com/en-gb/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/S3T7d6wB7rg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/maureen-gribble-with-uesystem]]></link><guid isPermaLink="false">84f22b20-ec6f-4c77-888d-8215c3c3df70</guid><itunes:image href="https://artwork.captivate.fm/c8f622de-b11e-4e6f-8eee-5c9b7ebc28d4/Maureen-Gribble-Player-Graphic.png"/><pubDate>Thu, 11 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/84f22b20-ec6f-4c77-888d-8215c3c3df70.mp3" length="36390362" type="audio/mpeg"/><itunes:duration>18:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/269af32d-8fea-4255-991e-d806c32dc28e/index.html" type="text/html"/></item><item><title>Nikki Gonzales with Weintek USA</title><itunes:title>Nikki Gonzales with Weintek USA</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Nikki Gonzales, Director of Business Development at Weintek USA </strong>about "HMI - Human Machine Interface"<strong>.</strong>
<div>
<div>

Scott Mackenzie hosts Nikki Gonzales on the Industrial Talk Podcast to discuss the human-machine interface (HMI). Nikki shares her background, including her Icelandic roots and career journey in sales engineering and AI startups. She highlights <strong>Weintek </strong>, a Taiwanese company specializing in HMIs, which manufactures over 2 million HMIs annually. <strong>Weintek</strong>'s HMIs are known for their durability, connectivity, and cost-effectiveness. Nikki emphasizes the importance of continuous learning and the challenges in industrial B2B sales. She also mentions her podcast, Automation Ladies, and encourages listeners to connect with her on LinkedIn.
<h2>Action Items</h2>
<ul><li>[ ] Check out the<strong>Weintek</strong>website at automation.io</li><li>[ ] Listen to Nikki's podcast "Automation Ladies"</li><li>[ ] Reach out to Nikki Gonzales</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul><li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li><li>Scott welcomes listeners and expresses gratitude for their support, highlighting the importance of continuous learning in the industry.</li><li>Scott introduces Nikki Gonzales , the guest for the episode, and mentions the topic of discussion: the human-machine interface (HMI).</li><li>Scott shares his personal experience with learning Spanish and the importance of passion and desire for continuous learning in the industry.</li></ul><br/>
<h3>Scott's Journey and Podcast Insights</h3>
<ul><li>Scott discusses his journey into podcasting, starting eight years ago to understand marketing better.</li><li>He mentions the importance of communicating company stories in an approachable and human way.</li><li>Scott introduces two of his podcasts: "Ask Molly" and "Business Beatitudes," highlighting their focus on marketing insights and the soul of the industrial sector, respectively.</li><li>Scott encourages listeners to check out these podcasts for valuable industry insights.</li></ul><br/>
<h3>Nikki Gonzales's Background and Career Journey</h3>
<ul><li>Nikki shares her background, mentioning her move from Iceland to the U.S. in middle school and her father's career as an electrical engineer.</li><li>She describes her early work experiences, starting with her father's small business and progressing through various roles in sales engineering and marketing.</li><li>Nikki discusses her career path, including her work with sensor manufacturers, machine vision, motion control, software design, and AI startups.</li><li>She highlights her recent role with a startup focused on supply chain software and inventory management, and her current position with<strong>Weintek</strong>, an HMI manufacturer.</li></ul><br/>
<h3>Challenges in Industrial B2B Sales</h3>
<ul><li>Scott and Nikki discuss the challenges of industrial B2B sales, particularly the complex landscape shaped by historical laws and regulations.</li><li>Nikki explains the historical context of industrial sales, including the restrictions on manufacturers selling directly to consumers and the reliance on regional distributors.</li><li>They discuss the differences in sales practices between the U.S. and Europe, where such restrictions are considered anti-competitive.</li><li>Nikki shares her experiences with the complexities of industrial B2B sales, including the difficulties in digitalizing and simplifying the buying process.</li></ul><br/>
<h3>WeinTek and HMI Technology</h3>
<ul><li>Nikki provides an overview of<strong>Weintek</strong>, a Taiwanese company specializing in HMIs, and its history of innovation in touchscreen technology.</li><li>She explains the role of HMIs in industrial automation, describing them as the interface between humans and machines.</li><li>Nikki highlights<strong>Weintek</strong>'s focus on manufacturing high-quality, long-lasting HMIs and their software, which is available for free to users.</li><li>She discusses the versatility of<strong>Weintek'</strong>s HMIs, which can serve as both operator interfaces and connectivity gateways for industrial machines.</li></ul><br/>
<h3><strong>Weintek</strong>'s Impact and Innovations</h3>
<ul><li>Nikki shares examples of<strong>Weintek</strong>'s impact, including their work with major manufacturers like FANUC and their role in connecting old and new industrial assets.</li><li>She describes<strong>Weintek</strong>'s approach to manufacturing, emphasizing quality and the ability to adapt to changing market needs.</li><li>Nikki highlights the company's commitment to continuous innovation and their ability to deliver products quickly, even during supply chain disruptions.</li><li>She discusses the benefits of<strong>Weintek</strong>'s HMIs, including their cost-effectiveness, ease of use, and advanced features for industrial automation.</li></ul><br/>
<h3>Nikki's Personal and Professional Insights</h3>
<ul><li>Nikki reflects on her career journey, emphasizing the importance of continuous learning and adapting to new challenges.</li><li>She shares her experiences with balancing work and family life, particularly during her time with the startup.</li><li>Nikki discusses her passion for automation and her efforts to educate and inspire others in the industry.</li><li>She highlights the importance of networking and collaboration in the industry, encouraging listeners to connect with her and other professionals.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, expressing gratitude to Nikki for her insights and engaging discussion.</li><li>He provides contact information for Nikki, including her LinkedIn profile and the<strong>Weintek</strong>website.</li><li>Scott encourages listeners to reach out to Nikki and explore the resources available through<strong>Weintek</strong>and the Industrial Talk Podcast Network.</li><li>He reiterates the importance of continuous learning and collaboration in the industry, emphasizing the value of platforms like Industrial Talk in fostering these connections.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NIKKI GONZALES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nikki-gonzales/" target="_blank" rel="noopener">https://www.linkedin.com/in/nikki-gonzales/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/weintek-usa-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/weintek-usa-inc./</a>

<strong>Company Website:</strong> <a href="https://www.weintekusa.com/" target="_blank" rel="noopener">https://www.weintekusa.com/</a>

<strong>Podcast Link:</strong> <a href="https://www.linkedin.com/company/automation-ladies/" target="_blank" rel="noopener">https://www.linkedin.com/company/automation-ladies/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/CaW_0HZJ5jc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Nikki Gonzales, Director of Business Development at Weintek USA </strong>about "HMI - Human Machine Interface"<strong>.</strong>
<div>
<div>

Scott Mackenzie hosts Nikki Gonzales on the Industrial Talk Podcast to discuss the human-machine interface (HMI). Nikki shares her background, including her Icelandic roots and career journey in sales engineering and AI startups. She highlights <strong>Weintek </strong>, a Taiwanese company specializing in HMIs, which manufactures over 2 million HMIs annually. <strong>Weintek</strong>'s HMIs are known for their durability, connectivity, and cost-effectiveness. Nikki emphasizes the importance of continuous learning and the challenges in industrial B2B sales. She also mentions her podcast, Automation Ladies, and encourages listeners to connect with her on LinkedIn.
<h2>Action Items</h2>
<ul><li>[ ] Check out the<strong>Weintek</strong>website at automation.io</li><li>[ ] Listen to Nikki's podcast "Automation Ladies"</li><li>[ ] Reach out to Nikki Gonzales</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul><li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li><li>Scott welcomes listeners and expresses gratitude for their support, highlighting the importance of continuous learning in the industry.</li><li>Scott introduces Nikki Gonzales , the guest for the episode, and mentions the topic of discussion: the human-machine interface (HMI).</li><li>Scott shares his personal experience with learning Spanish and the importance of passion and desire for continuous learning in the industry.</li></ul><br/>
<h3>Scott's Journey and Podcast Insights</h3>
<ul><li>Scott discusses his journey into podcasting, starting eight years ago to understand marketing better.</li><li>He mentions the importance of communicating company stories in an approachable and human way.</li><li>Scott introduces two of his podcasts: "Ask Molly" and "Business Beatitudes," highlighting their focus on marketing insights and the soul of the industrial sector, respectively.</li><li>Scott encourages listeners to check out these podcasts for valuable industry insights.</li></ul><br/>
<h3>Nikki Gonzales's Background and Career Journey</h3>
<ul><li>Nikki shares her background, mentioning her move from Iceland to the U.S. in middle school and her father's career as an electrical engineer.</li><li>She describes her early work experiences, starting with her father's small business and progressing through various roles in sales engineering and marketing.</li><li>Nikki discusses her career path, including her work with sensor manufacturers, machine vision, motion control, software design, and AI startups.</li><li>She highlights her recent role with a startup focused on supply chain software and inventory management, and her current position with<strong>Weintek</strong>, an HMI manufacturer.</li></ul><br/>
<h3>Challenges in Industrial B2B Sales</h3>
<ul><li>Scott and Nikki discuss the challenges of industrial B2B sales, particularly the complex landscape shaped by historical laws and regulations.</li><li>Nikki explains the historical context of industrial sales, including the restrictions on manufacturers selling directly to consumers and the reliance on regional distributors.</li><li>They discuss the differences in sales practices between the U.S. and Europe, where such restrictions are considered anti-competitive.</li><li>Nikki shares her experiences with the complexities of industrial B2B sales, including the difficulties in digitalizing and simplifying the buying process.</li></ul><br/>
<h3>WeinTek and HMI Technology</h3>
<ul><li>Nikki provides an overview of<strong>Weintek</strong>, a Taiwanese company specializing in HMIs, and its history of innovation in touchscreen technology.</li><li>She explains the role of HMIs in industrial automation, describing them as the interface between humans and machines.</li><li>Nikki highlights<strong>Weintek</strong>'s focus on manufacturing high-quality, long-lasting HMIs and their software, which is available for free to users.</li><li>She discusses the versatility of<strong>Weintek'</strong>s HMIs, which can serve as both operator interfaces and connectivity gateways for industrial machines.</li></ul><br/>
<h3><strong>Weintek</strong>'s Impact and Innovations</h3>
<ul><li>Nikki shares examples of<strong>Weintek</strong>'s impact, including their work with major manufacturers like FANUC and their role in connecting old and new industrial assets.</li><li>She describes<strong>Weintek</strong>'s approach to manufacturing, emphasizing quality and the ability to adapt to changing market needs.</li><li>Nikki highlights the company's commitment to continuous innovation and their ability to deliver products quickly, even during supply chain disruptions.</li><li>She discusses the benefits of<strong>Weintek</strong>'s HMIs, including their cost-effectiveness, ease of use, and advanced features for industrial automation.</li></ul><br/>
<h3>Nikki's Personal and Professional Insights</h3>
<ul><li>Nikki reflects on her career journey, emphasizing the importance of continuous learning and adapting to new challenges.</li><li>She shares her experiences with balancing work and family life, particularly during her time with the startup.</li><li>Nikki discusses her passion for automation and her efforts to educate and inspire others in the industry.</li><li>She highlights the importance of networking and collaboration in the industry, encouraging listeners to connect with her and other professionals.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, expressing gratitude to Nikki for her insights and engaging discussion.</li><li>He provides contact information for Nikki, including her LinkedIn profile and the<strong>Weintek</strong>website.</li><li>Scott encourages listeners to reach out to Nikki and explore the resources available through<strong>Weintek</strong>and the Industrial Talk Podcast Network.</li><li>He reiterates the importance of continuous learning and collaboration in the industry, emphasizing the value of platforms like Industrial Talk in fostering these connections.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NIKKI GONZALES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nikki-gonzales/" target="_blank" rel="noopener">https://www.linkedin.com/in/nikki-gonzales/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/weintek-usa-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/weintek-usa-inc./</a>

<strong>Company Website:</strong> <a href="https://www.weintekusa.com/" target="_blank" rel="noopener">https://www.weintekusa.com/</a>

<strong>Podcast Link:</strong> <a href="https://www.linkedin.com/company/automation-ladies/" target="_blank" rel="noopener">https://www.linkedin.com/company/automation-ladies/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/CaW_0HZJ5jc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/nikki-gonzales-with-weintekusa]]></link><guid isPermaLink="false">38eb7bbf-8db4-4715-bd57-834b433d1566</guid><itunes:image href="https://artwork.captivate.fm/25e673f1-6b67-467c-966b-024e732a8873/Nikki-Gonzales-Player-Graphic.png"/><pubDate>Tue, 09 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/38eb7bbf-8db4-4715-bd57-834b433d1566.mp3" length="95619417" type="audio/mpeg"/><itunes:duration>49:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Dan Anderson with ReliabilityX</title><itunes:title>Dan Anderson with ReliabilityX</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Dan Anderson, Director of Business Development at ReliabilityX </strong>about "Asset management and Reliability best practices"<strong>.</strong>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Dan Anderson, a reliability and asset management expert. Dan discusses the importance of integrating asset management and maintenance reliability practices within organizations. He emphasizes the need for a high-level policy and strategic asset management plan (SAMP) to drive these efforts. Dan highlights the benefits of proactive maintenance, citing a case study where a company saved significant costs by implementing best practices. He also stresses the importance of top-down management commitment and continuous reassessment to sustain these improvements. Dan provides contact information for further discussions on these topics.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Dan Anderson at ReliabilityX to further discuss reliability and asset management best practices for the organization.</li><li>[ ] Conduct a loss analysis to quantify the financial impact of downtime and short/stop times on production</li><li>[ ] Develop a business case to justify investment in reliability improvement initiatives like planners, reliability engineers, and predictive maintenance technologies</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott introduces Dan Anderson, highlighting his expertise in asset management, reliability, and his role as the chairman of the board of SMRP.</li><li>Scott praises Dan's insights and passion for reliability and asset management, describing him as a delightful and knowledgeable individual.</li><li>Scott mentions upcoming events, including Power Gen in January, MD&amp;M West in February, and Accelerate with Fluke Reliability in March, encouraging listeners to attend.</li></ul><br/>
<h3>Upcoming Events and Their Importance</h3>
<ul><li>Scott discusses Power Gen, emphasizing its relevance to the power industry and its location in San Antonio, Texas.</li><li>Scott highlights MD&amp;M West, focusing on its significance for the manufacturing and med tech sectors and his excitement about broadcasting from the event.</li><li>Scott talks about Accelerate with Fluke Reliability, praising its user conference and encouraging listeners to attend if they are interested in asset management and maintenance.</li><li>Scott introduces the Barcelona Cyber Security Congress, emphasizing its importance for cyber security and digitalization in the industry.</li></ul><br/>
<h3>Introduction of Dan Anderson and His Background</h3>
<ul><li>Scott reintroduces Dan Anderson, emphasizing his expertise in asset management and reliability.</li><li>Dan provides a brief background, mentioning his role as the Director of Business Development at ReliabilityX and his position as the chairman of the board of SMRP.</li><li>Scott and Dan discuss the importance of the SMRP annual conference and the positive interactions they had there.</li><li>Dan shares his experience of dressing up for the SMRP annual conference, highlighting the professional atmosphere.</li></ul><br/>
<h3>Differences Between Asset Management and Reliability</h3>
<ul><li>Dan explains the differences between asset management and reliability, noting that asset management is more strategic and driven by executive leadership.</li><li>Dan describes the importance of a policy and a strategic asset management plan (SAMP) in asset management.</li><li>Dan contrasts this with reliability, which involves day-to-day maintenance and proactive measures to ensure equipment is running smoothly.</li><li>Scott and Dan discuss the importance of having a policy that is well-thought-out and not overly complex.</li></ul><br/>
<h3>Best Practices for Reliability and Asset Management</h3>
<ul><li>Dan shares insights from Bruce Western at PGT Windows, who implemented best practices in asset management and reliability.</li><li>Dan explains the process of developing a policy and a strategic asset management plan, emphasizing the importance of executive leadership.</li><li>Dan discusses the need for a business case to justify investments in reliability and asset management, using examples of cost savings from reduced downtime and overtime expenses.</li><li>Scott and Dan talk about the challenges of sustaining these practices over time and the importance of top-down management commitment.</li></ul><br/>
<h3>Challenges and Solutions in Implementing Best Practices</h3>
<ul><li>Scott and Dan discuss the challenges of changing organizational culture to be more proactive and less reactive.</li><li>Dan emphasizes the importance of change management and the need to reward proactive behaviors to sustain best practices.</li><li>Scott shares an example of a company with unused thermography equipment, highlighting the need for proper implementation and execution.</li><li>Dan explains the financial benefits of reliability and asset management, especially for companies operating at full capacity.</li></ul><br/>
<h3>Engaging with ReliabilityX for Improvement</h3>
<ul><li>Scott poses a challenge to Dan about how to sustain reliability and asset management practices over time.</li><li>Dan suggests starting with education and assessments to develop a business case and understand the organization's current state.</li><li>Dan explains the importance of reassessments and re-energizing the workforce to maintain best practices.</li><li>Scott and Dan discuss the role of third-party consultants like ReliabilityX in providing ongoing support and training.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Dan wrap up the conversation, emphasizing the importance of proactive maintenance and asset management.</li><li>Dan provides his contact information, encouraging listeners to reach out to him for further discussions.</li><li>Scott thanks Dan for his insights and encourages listeners to reach out to ReliabilityX for their expertise.</li><li>Scott promotes other podcasts in the Industrial Talk Podcast Network, including Ask Molly and the Business Beatitudes Podcast.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAN ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/danandersonlinkedinprofile/" target="_blank" rel="noopener">https://www.linkedin.com/in/danandersonlinkedinprofile/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/P7ZvCLkrEX4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Dan Anderson, Director of Business Development at ReliabilityX </strong>about "Asset management and Reliability best practices"<strong>.</strong>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Dan Anderson, a reliability and asset management expert. Dan discusses the importance of integrating asset management and maintenance reliability practices within organizations. He emphasizes the need for a high-level policy and strategic asset management plan (SAMP) to drive these efforts. Dan highlights the benefits of proactive maintenance, citing a case study where a company saved significant costs by implementing best practices. He also stresses the importance of top-down management commitment and continuous reassessment to sustain these improvements. Dan provides contact information for further discussions on these topics.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Dan Anderson at ReliabilityX to further discuss reliability and asset management best practices for the organization.</li><li>[ ] Conduct a loss analysis to quantify the financial impact of downtime and short/stop times on production</li><li>[ ] Develop a business case to justify investment in reliability improvement initiatives like planners, reliability engineers, and predictive maintenance technologies</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott introduces Dan Anderson, highlighting his expertise in asset management, reliability, and his role as the chairman of the board of SMRP.</li><li>Scott praises Dan's insights and passion for reliability and asset management, describing him as a delightful and knowledgeable individual.</li><li>Scott mentions upcoming events, including Power Gen in January, MD&amp;M West in February, and Accelerate with Fluke Reliability in March, encouraging listeners to attend.</li></ul><br/>
<h3>Upcoming Events and Their Importance</h3>
<ul><li>Scott discusses Power Gen, emphasizing its relevance to the power industry and its location in San Antonio, Texas.</li><li>Scott highlights MD&amp;M West, focusing on its significance for the manufacturing and med tech sectors and his excitement about broadcasting from the event.</li><li>Scott talks about Accelerate with Fluke Reliability, praising its user conference and encouraging listeners to attend if they are interested in asset management and maintenance.</li><li>Scott introduces the Barcelona Cyber Security Congress, emphasizing its importance for cyber security and digitalization in the industry.</li></ul><br/>
<h3>Introduction of Dan Anderson and His Background</h3>
<ul><li>Scott reintroduces Dan Anderson, emphasizing his expertise in asset management and reliability.</li><li>Dan provides a brief background, mentioning his role as the Director of Business Development at ReliabilityX and his position as the chairman of the board of SMRP.</li><li>Scott and Dan discuss the importance of the SMRP annual conference and the positive interactions they had there.</li><li>Dan shares his experience of dressing up for the SMRP annual conference, highlighting the professional atmosphere.</li></ul><br/>
<h3>Differences Between Asset Management and Reliability</h3>
<ul><li>Dan explains the differences between asset management and reliability, noting that asset management is more strategic and driven by executive leadership.</li><li>Dan describes the importance of a policy and a strategic asset management plan (SAMP) in asset management.</li><li>Dan contrasts this with reliability, which involves day-to-day maintenance and proactive measures to ensure equipment is running smoothly.</li><li>Scott and Dan discuss the importance of having a policy that is well-thought-out and not overly complex.</li></ul><br/>
<h3>Best Practices for Reliability and Asset Management</h3>
<ul><li>Dan shares insights from Bruce Western at PGT Windows, who implemented best practices in asset management and reliability.</li><li>Dan explains the process of developing a policy and a strategic asset management plan, emphasizing the importance of executive leadership.</li><li>Dan discusses the need for a business case to justify investments in reliability and asset management, using examples of cost savings from reduced downtime and overtime expenses.</li><li>Scott and Dan talk about the challenges of sustaining these practices over time and the importance of top-down management commitment.</li></ul><br/>
<h3>Challenges and Solutions in Implementing Best Practices</h3>
<ul><li>Scott and Dan discuss the challenges of changing organizational culture to be more proactive and less reactive.</li><li>Dan emphasizes the importance of change management and the need to reward proactive behaviors to sustain best practices.</li><li>Scott shares an example of a company with unused thermography equipment, highlighting the need for proper implementation and execution.</li><li>Dan explains the financial benefits of reliability and asset management, especially for companies operating at full capacity.</li></ul><br/>
<h3>Engaging with ReliabilityX for Improvement</h3>
<ul><li>Scott poses a challenge to Dan about how to sustain reliability and asset management practices over time.</li><li>Dan suggests starting with education and assessments to develop a business case and understand the organization's current state.</li><li>Dan explains the importance of reassessments and re-energizing the workforce to maintain best practices.</li><li>Scott and Dan discuss the role of third-party consultants like ReliabilityX in providing ongoing support and training.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Dan wrap up the conversation, emphasizing the importance of proactive maintenance and asset management.</li><li>Dan provides his contact information, encouraging listeners to reach out to him for further discussions.</li><li>Scott thanks Dan for his insights and encourages listeners to reach out to ReliabilityX for their expertise.</li><li>Scott promotes other podcasts in the Industrial Talk Podcast Network, including Ask Molly and the Business Beatitudes Podcast.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAN ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/danandersonlinkedinprofile/" target="_blank" rel="noopener">https://www.linkedin.com/in/danandersonlinkedinprofile/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/P7ZvCLkrEX4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/dan-anderson-with-reliabilityx]]></link><guid isPermaLink="false">f60912de-aeea-4f34-9047-d7e6a0aefdc3</guid><itunes:image href="https://artwork.captivate.fm/8710b075-2335-4ea8-b4c4-238242a1c212/Dan-Anderson-Player-Graphic.png"/><pubDate>Thu, 04 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f60912de-aeea-4f34-9047-d7e6a0aefdc3.mp3" length="72668607" type="audio/mpeg"/><itunes:duration>37:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/0bab01e2-cbb4-491f-a8a6-c4e81fc674f3/index.html" type="text/html"/></item><item><title>Greg Raglin and Bill Broderick with AssetWatch</title><itunes:title>Greg Raglin and Bill Broderick with AssetWatch</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Greg Raglin and Bill Broderick with AssetWatch </strong>about "Bringing context to your asset management data"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Greg RaglIn and Bill Broderick from AssetWatch, a company specializing in predictive maintenance and reliability solutions. Greg, a solutions architect, and Bill, a vibration analyst, discuss their experiences and the benefits of AssetWatch's technology, which integrates AI and human intelligence to provide actionable insights from condition-based monitoring of assets. They emphasize the importance of accurate data analysis to avoid false alarms and the need for continuous engagement with clients to ensure the success of predictive maintenance programs. The conversation highlights the evolving role of AI in industrial settings and the potential for future technological advancements.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Greg Raglin to discuss AssetWatch's solutions further.</li><li>[ ] Connect with Bill Broderick on LinkedIn to stay updated on the company's developments.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott welcomes listeners and highlights the importance of celebrating industry heroes who solve daily problems.</li><li>The podcast is broadcasting live from the SMRP conference in Fort Worth, Texas, where Scott has been discussing asset management, reliability, and maintenance.</li><li>Scott introduces Greg and Bill from AssetWatch, who will share their experiences and insights from the conference.</li></ul><br/>
<h3>Backgrounds of Greg and Bill</h3>
<ul><li>Greg Raglin shares his career journey, starting in psychology, moving to logistics, and eventually to fluid motion control and automation.</li><li>Greg has been with AssetWatch for three years as a solutions architect, helping customers solve problems with practical solutions.</li><li>Bill Broderick has been with AssetWatch for over a year, with a background in manufacturing automation and predictive maintenance.</li><li>Bill emphasizes his passion for finding inefficiencies and optimizing processes to help companies save costs and improve efficiency.</li></ul><br/>
<h3>Overview of AssetWatch</h3>
<ul><li>Greg explains that AssetWatch is a reliability partner, focusing on condition-based monitoring and using data, AI, and machine learning to provide actionable insights.</li><li>The company has a team of 30+ dedicated engineers who analyze data and provide recommendations to fix issues.</li><li>Bill adds that AssetWatch uses AI to monitor data and filter out false alarms, ensuring that plant-level teams receive accurate and timely information.</li><li>The human element behind the technology is crucial for AssetWatch, as experienced engineers can communicate effectively with plant operators.</li></ul><br/>
<h3>Data Analysis and Integration</h3>
<ul><li>Scott asks about the types of data AssetWatch can analyze, and Greg mentions that they focus on vibration and temperature data, with plans to expand to other modalities.</li><li>Bill explains that AssetWatch integrates with other systems like CMS to provide a comprehensive solution for predictive maintenance.</li><li>The company aims to be a one-stop shop for reliability, using data from various sources to reduce downtime and improve efficiency.</li><li>AssetWatch manufactures their own devices, ensuring that all components are state-side and of high quality.</li></ul><br/>
<h3>Deployment and Training</h3>
<ul><li>Greg discusses the deployment process, where AssetWatch's reliability technicians lead the charge in installing and training plant staff.</li><li>The company provides ongoing support, including site visits and training within their platform to ensure effective change management.</li><li>Bill emphasizes the importance of tracking engagement and providing support to drive the success of predictive maintenance programs.</li><li>AssetWatch partners with customers to build the right monitoring programs, focusing on critical assets and providing cost-effective solutions.</li></ul><br/>
<h3>Future of AssetWatch</h3>
<ul><li>Scott asks about the future of AssetWatch, and Greg predicts a continued expansion with new technologies and industries.</li><li>Bill mentions that the company is listening to customer needs and exploring new technologies to integrate into their platform.</li><li>The goal is to become a comprehensive reliability solution, not just for predictive maintenance but for various industrial needs.</li><li>Scott concludes the conversation by encouraging listeners to connect with Greg and Bill on LinkedIn and to attend the SMRP conference for valuable insights and networking opportunities.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG RAGLIN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gregory-raglin-41245b9b/" target="_blank" rel="noopener">https://www.linkedin.com/in/gregory-raglin-41245b9b/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/goassetwatch/" target="_blank" rel="noopener">https://www.linkedin.com/company/goassetwatch/</a>

<strong>Company Website:</strong> <a href="https://www.assetwatch.com/" target="_blank" rel="noopener">https://www.assetwatch.com/</a>
<h2>BILL BRODERICK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bill-broderick-83721a3b/" target="_blank" rel="noopener">https://www.linkedin.com/in/bill-broderick-83721a3b/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xsJz-JSbkVw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Greg Raglin and Bill Broderick with AssetWatch </strong>about "Bringing context to your asset management data"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Greg RaglIn and Bill Broderick from AssetWatch, a company specializing in predictive maintenance and reliability solutions. Greg, a solutions architect, and Bill, a vibration analyst, discuss their experiences and the benefits of AssetWatch's technology, which integrates AI and human intelligence to provide actionable insights from condition-based monitoring of assets. They emphasize the importance of accurate data analysis to avoid false alarms and the need for continuous engagement with clients to ensure the success of predictive maintenance programs. The conversation highlights the evolving role of AI in industrial settings and the potential for future technological advancements.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Greg Raglin to discuss AssetWatch's solutions further.</li><li>[ ] Connect with Bill Broderick on LinkedIn to stay updated on the company's developments.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott welcomes listeners and highlights the importance of celebrating industry heroes who solve daily problems.</li><li>The podcast is broadcasting live from the SMRP conference in Fort Worth, Texas, where Scott has been discussing asset management, reliability, and maintenance.</li><li>Scott introduces Greg and Bill from AssetWatch, who will share their experiences and insights from the conference.</li></ul><br/>
<h3>Backgrounds of Greg and Bill</h3>
<ul><li>Greg Raglin shares his career journey, starting in psychology, moving to logistics, and eventually to fluid motion control and automation.</li><li>Greg has been with AssetWatch for three years as a solutions architect, helping customers solve problems with practical solutions.</li><li>Bill Broderick has been with AssetWatch for over a year, with a background in manufacturing automation and predictive maintenance.</li><li>Bill emphasizes his passion for finding inefficiencies and optimizing processes to help companies save costs and improve efficiency.</li></ul><br/>
<h3>Overview of AssetWatch</h3>
<ul><li>Greg explains that AssetWatch is a reliability partner, focusing on condition-based monitoring and using data, AI, and machine learning to provide actionable insights.</li><li>The company has a team of 30+ dedicated engineers who analyze data and provide recommendations to fix issues.</li><li>Bill adds that AssetWatch uses AI to monitor data and filter out false alarms, ensuring that plant-level teams receive accurate and timely information.</li><li>The human element behind the technology is crucial for AssetWatch, as experienced engineers can communicate effectively with plant operators.</li></ul><br/>
<h3>Data Analysis and Integration</h3>
<ul><li>Scott asks about the types of data AssetWatch can analyze, and Greg mentions that they focus on vibration and temperature data, with plans to expand to other modalities.</li><li>Bill explains that AssetWatch integrates with other systems like CMS to provide a comprehensive solution for predictive maintenance.</li><li>The company aims to be a one-stop shop for reliability, using data from various sources to reduce downtime and improve efficiency.</li><li>AssetWatch manufactures their own devices, ensuring that all components are state-side and of high quality.</li></ul><br/>
<h3>Deployment and Training</h3>
<ul><li>Greg discusses the deployment process, where AssetWatch's reliability technicians lead the charge in installing and training plant staff.</li><li>The company provides ongoing support, including site visits and training within their platform to ensure effective change management.</li><li>Bill emphasizes the importance of tracking engagement and providing support to drive the success of predictive maintenance programs.</li><li>AssetWatch partners with customers to build the right monitoring programs, focusing on critical assets and providing cost-effective solutions.</li></ul><br/>
<h3>Future of AssetWatch</h3>
<ul><li>Scott asks about the future of AssetWatch, and Greg predicts a continued expansion with new technologies and industries.</li><li>Bill mentions that the company is listening to customer needs and exploring new technologies to integrate into their platform.</li><li>The goal is to become a comprehensive reliability solution, not just for predictive maintenance but for various industrial needs.</li><li>Scott concludes the conversation by encouraging listeners to connect with Greg and Bill on LinkedIn and to attend the SMRP conference for valuable insights and networking opportunities.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG RAGLIN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gregory-raglin-41245b9b/" target="_blank" rel="noopener">https://www.linkedin.com/in/gregory-raglin-41245b9b/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/goassetwatch/" target="_blank" rel="noopener">https://www.linkedin.com/company/goassetwatch/</a>

<strong>Company Website:</strong> <a href="https://www.assetwatch.com/" target="_blank" rel="noopener">https://www.assetwatch.com/</a>
<h2>BILL BRODERICK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bill-broderick-83721a3b/" target="_blank" rel="noopener">https://www.linkedin.com/in/bill-broderick-83721a3b/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xsJz-JSbkVw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/greg-raglin-and-bill-broderick-with-assetwatch]]></link><guid isPermaLink="false">60727d28-4085-4b5c-8a33-8ee912bd8c6b</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 02 Dec 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/60727d28-4085-4b5c-8a33-8ee912bd8c6b.mp3" length="43432752" type="audio/mpeg"/><itunes:duration>22:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/8da32d8b-d352-41f7-ac59-f503304a4042/index.html" type="text/html"/></item><item><title>Jay Limburn with Ataccama</title><itunes:title>Jay Limburn with Ataccama</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jay Limburn, Chief Product Officer at Ataccama </strong>about "Unleashing the power of data for operational excellence"<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk Podcast, featuring industry professionals like Jay Limburn from Ataccama, who discusses the importance of data trust and AI initiatives. Atacama's platform helps organizations integrate and enrich data from various sources, providing a unified view and a trust score to ensure data reliability. This is crucial for AI and automation, which are essential for business efficiency and competitive advantage. Upcoming events include Power Gen in January and M D and M West in February. The conversation emphasizes the need for clean data to support AI and automation, which is vital for resilient businesses.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Jay Limburn on LinkedIn to learn more about Atacama's solutions.</li><li>[ ] Visit the Atacama website at atacama.com to explore their data trust platform.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes industry professionals and stresses the importance of storytelling to inspire the next generation of industrial leaders.</li><li>Scott highlights the excitement in the industry and the need for advocates to share their stories.</li><li>Scott introduces Jay Limburn from Atacama, focusing on the importance of data and the role of companies like Atacama in data insights.</li></ul><br/>
<h3>Announcements and Upcoming Events</h3>
<ul><li>Scott announces two new podcasts: "Ask Molly" and "The Business Beatitudes."</li><li>"Ask Molly" features Scott's daughter Molly, who helps him with marketing challenges.</li><li>"The Business Beatitudes" focuses on seven components of success in industry, emphasizing virtues like humility and selflessness.</li><li>Scott mentions upcoming events: Power Gen in January and M D and M West in February, highlighting the importance of power generation and manufacturing.</li></ul><br/>
<h3>Introduction of Jay Limburn and Atacama</h3>
<ul><li>Scott introduces Jay Limburn, Chief Product Officer at Atacama, and discusses the importance of data in the industry.</li><li>Jay explains Atacama's focus on Data Trust, which involves giving meaning to data to make better decisions.</li><li>Jay shares his 25-year background in data and AI, emphasizing the importance of data in AI initiatives.</li><li>Scott and Jay discuss the challenges of data cleanliness and the importance of a solid data foundation for AI success.</li></ul><br/>
<h3>Challenges of Legacy Systems and Data Integration</h3>
<ul><li>Scott and Jay discuss the challenges of integrating legacy systems with modern data sources.</li><li>Jay explains how Atacama connects to various data sources, enriches metadata, and provides data quality and observability.</li><li>Jay emphasizes the importance of having a unified view of data from different sources to support AI initiatives.</li><li>Scott and Jay discuss the human aspect of data management and the need for trust in data to drive automation and efficiency.</li></ul><br/>
<h3>Trust and Quality in Data</h3>
<ul><li>Jay explains the concept of a trust score, which measures the reliability of data, and how it can be configured based on industry standards.</li><li>Scott and Jay discuss the importance of trust in data for decision-making and the impact of data quality on business processes.</li><li>Jay highlights the role of anomaly detection and auto-correction in maintaining data quality.</li><li>Scott and Jay discuss the importance of trust in data for automation and the competitive advantage it provides.</li></ul><br/>
<h3>Evolution of Data and Change Management</h3>
<ul><li>Scott and Jay discuss the dynamic nature of data and the need for continuous data management.</li><li>Jay explains how Atacama's Data Trust Index helps organizations evolve their data usage and trust over time.</li><li>Scott and Jay discuss the importance of change management in incorporating new data sources and maintaining data quality.</li><li>Jay emphasizes the role of automation in data management and the need for consistent data programs as data volumes increase.</li></ul><br/>
<h3>Impact of Data on Business Efficiency</h3>
<ul><li>Scott and Jay discuss the impact of data on business efficiency and the importance of trust in data for decision-making.</li><li>Jay explains how Atacama's platform helps organizations automate data management processes and improve data quality.</li><li>Scott and Jay discuss the competitive advantage of having trusted data and the importance of data innovation in AI and analytics.</li><li>Jay emphasizes the role of data in driving business efficiency and the need for a data-driven culture in organizations.</li></ul><br/>
<h3>Future of Data and AI</h3>
<ul><li>Scott and Jay discuss the future of data and AI, emphasizing the importance of getting data right for successful AI initiatives.</li><li>Jay explains how data-driven AI will lead to successful automation and lower costs in manufacturing.</li><li>Scott and Jay discuss the role of AI in augmenting human capabilities and the importance of a human-in-the-loop approach.</li><li>Jay emphasizes the need for a solid data foundation to support AI and automation initiatives.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott thanks Jay for the insightful conversation and emphasizes the importance of data in creating resilient businesses.</li><li>Jay provides contact information for Atacama and encourages listeners to reach out for more information.</li><li>Scott encourages listeners to visit industrialtalk.com for more resources and to connect with Jay on LinkedIn.</li><li>Scott wraps up the podcast, emphasizing the importance of storytelling and inspiring the next generation of industrial leaders.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAY LIMBURN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jaylimburn/" target="_blank" rel="noopener">https://www.linkedin.com/in/jaylimburn/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ataccama/" target="_blank" rel="noopener">https://www.linkedin.com/company/ataccama/</a>

<strong>Company Website:</strong> <a href="https://www.ataccama.com/" target="_blank" rel="noopener">https://www.ataccama.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/rcCyszD2RLg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jay Limburn, Chief Product Officer at Ataccama </strong>about "Unleashing the power of data for operational excellence"<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk Podcast, featuring industry professionals like Jay Limburn from Ataccama, who discusses the importance of data trust and AI initiatives. Atacama's platform helps organizations integrate and enrich data from various sources, providing a unified view and a trust score to ensure data reliability. This is crucial for AI and automation, which are essential for business efficiency and competitive advantage. Upcoming events include Power Gen in January and M D and M West in February. The conversation emphasizes the need for clean data to support AI and automation, which is vital for resilient businesses.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Jay Limburn on LinkedIn to learn more about Atacama's solutions.</li><li>[ ] Visit the Atacama website at atacama.com to explore their data trust platform.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes industry professionals and stresses the importance of storytelling to inspire the next generation of industrial leaders.</li><li>Scott highlights the excitement in the industry and the need for advocates to share their stories.</li><li>Scott introduces Jay Limburn from Atacama, focusing on the importance of data and the role of companies like Atacama in data insights.</li></ul><br/>
<h3>Announcements and Upcoming Events</h3>
<ul><li>Scott announces two new podcasts: "Ask Molly" and "The Business Beatitudes."</li><li>"Ask Molly" features Scott's daughter Molly, who helps him with marketing challenges.</li><li>"The Business Beatitudes" focuses on seven components of success in industry, emphasizing virtues like humility and selflessness.</li><li>Scott mentions upcoming events: Power Gen in January and M D and M West in February, highlighting the importance of power generation and manufacturing.</li></ul><br/>
<h3>Introduction of Jay Limburn and Atacama</h3>
<ul><li>Scott introduces Jay Limburn, Chief Product Officer at Atacama, and discusses the importance of data in the industry.</li><li>Jay explains Atacama's focus on Data Trust, which involves giving meaning to data to make better decisions.</li><li>Jay shares his 25-year background in data and AI, emphasizing the importance of data in AI initiatives.</li><li>Scott and Jay discuss the challenges of data cleanliness and the importance of a solid data foundation for AI success.</li></ul><br/>
<h3>Challenges of Legacy Systems and Data Integration</h3>
<ul><li>Scott and Jay discuss the challenges of integrating legacy systems with modern data sources.</li><li>Jay explains how Atacama connects to various data sources, enriches metadata, and provides data quality and observability.</li><li>Jay emphasizes the importance of having a unified view of data from different sources to support AI initiatives.</li><li>Scott and Jay discuss the human aspect of data management and the need for trust in data to drive automation and efficiency.</li></ul><br/>
<h3>Trust and Quality in Data</h3>
<ul><li>Jay explains the concept of a trust score, which measures the reliability of data, and how it can be configured based on industry standards.</li><li>Scott and Jay discuss the importance of trust in data for decision-making and the impact of data quality on business processes.</li><li>Jay highlights the role of anomaly detection and auto-correction in maintaining data quality.</li><li>Scott and Jay discuss the importance of trust in data for automation and the competitive advantage it provides.</li></ul><br/>
<h3>Evolution of Data and Change Management</h3>
<ul><li>Scott and Jay discuss the dynamic nature of data and the need for continuous data management.</li><li>Jay explains how Atacama's Data Trust Index helps organizations evolve their data usage and trust over time.</li><li>Scott and Jay discuss the importance of change management in incorporating new data sources and maintaining data quality.</li><li>Jay emphasizes the role of automation in data management and the need for consistent data programs as data volumes increase.</li></ul><br/>
<h3>Impact of Data on Business Efficiency</h3>
<ul><li>Scott and Jay discuss the impact of data on business efficiency and the importance of trust in data for decision-making.</li><li>Jay explains how Atacama's platform helps organizations automate data management processes and improve data quality.</li><li>Scott and Jay discuss the competitive advantage of having trusted data and the importance of data innovation in AI and analytics.</li><li>Jay emphasizes the role of data in driving business efficiency and the need for a data-driven culture in organizations.</li></ul><br/>
<h3>Future of Data and AI</h3>
<ul><li>Scott and Jay discuss the future of data and AI, emphasizing the importance of getting data right for successful AI initiatives.</li><li>Jay explains how data-driven AI will lead to successful automation and lower costs in manufacturing.</li><li>Scott and Jay discuss the role of AI in augmenting human capabilities and the importance of a human-in-the-loop approach.</li><li>Jay emphasizes the need for a solid data foundation to support AI and automation initiatives.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott thanks Jay for the insightful conversation and emphasizes the importance of data in creating resilient businesses.</li><li>Jay provides contact information for Atacama and encourages listeners to reach out for more information.</li><li>Scott encourages listeners to visit industrialtalk.com for more resources and to connect with Jay on LinkedIn.</li><li>Scott wraps up the podcast, emphasizing the importance of storytelling and inspiring the next generation of industrial leaders.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAY LIMBURN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jaylimburn/" target="_blank" rel="noopener">https://www.linkedin.com/in/jaylimburn/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ataccama/" target="_blank" rel="noopener">https://www.linkedin.com/company/ataccama/</a>

<strong>Company Website:</strong> <a href="https://www.ataccama.com/" target="_blank" rel="noopener">https://www.ataccama.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/rcCyszD2RLg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jim-limburn-with-ataccama]]></link><guid isPermaLink="false">ad48b91e-a785-4d15-b3f4-cf8a0f34f0e7</guid><itunes:image href="https://artwork.captivate.fm/189d60f3-b284-49b2-995f-f2141f34578f/Jay-Limburn-Player-Graphic.png"/><pubDate>Tue, 25 Nov 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/ad48b91e-a785-4d15-b3f4-cf8a0f34f0e7.mp3" length="58846852" type="audio/mpeg"/><itunes:duration>30:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/00df0f0f-f7ca-4b08-a521-b985df350c5a/index.html" type="text/html"/></item><item><title>Does Email Marketing Work? Molly Finch and Scott MacKenzie</title><itunes:title>Does Email Marketing Work? Molly Finch and Scott MacKenzie</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies.
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Assess the emails you receive and analyze what makes you click on them.</li><li>[ ] @Scott MacKenzie - Write down the words and email structures that appeal to you and incorporate them into your own email copy.</li><li>[ ] @Scott MacKenzie - Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.</li><li>[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.</li><li>[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Its Purpose</h3>
<ul><li>Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.</li><li>Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.</li><li>He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.</li><li>Scott discusses the iterative process of developing the podcast and the initial focus on email marketing.</li></ul><br/>
<h3>Challenges with Email Marketing</h3>
<ul><li>Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.</li><li>He shares his experience of creating email campaigns and the minimal impact they seem to have.</li><li>Scott poses the question of how to make email marketing more effective and mentions Molly's insights.</li><li>The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed.</li></ul><br/>
<h3>The Role of Social Platforms in Marketing</h3>
<ul><li>Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.</li><li>He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.</li><li>Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.</li><li>He invites listeners to join the journey of developing the podcast and learning about marketing strategies.</li></ul><br/>
<h3>Molly's Perspective on Email Marketing</h3>
<ul><li>Molly joins the conversation, discussing the importance of email marketing despite its age.</li><li>She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.</li><li>Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.</li><li>They explore the impact of AI on email marketing, including the use of AI-generated images and language.</li></ul><br/>
<h3>Balancing AI and Human Touch in Email Campaigns</h3>
<ul><li>Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.</li><li>She discusses the potential drawbacks of relying too heavily on AI, such as losing the unique voice of the business.</li><li>Scott and Molly agree on the need for emails to be relatable and human, avoiding AI-generated content.</li><li>They discuss the importance of being genuine and providing value in emails, rather than just using them for tracking metrics.</li></ul><br/>
<h3>Strategies for Effective Email Campaigns</h3>
<ul><li>Molly suggests taking stock of the emails that are opened and analyzing what makes them effective.</li><li>She advises against relying solely on AI and emphasizes the importance of personal touch in emails.</li><li>Scott and Molly discuss the role of outbound links in emails and the potential impact of tracking engagement.</li><li>They explore the idea of sending emails at consistent times to build trust and recognition with subscribers.</li></ul><br/>
<h3>The Importance of Consistency and Relevance</h3>
<ul><li>Molly stresses the need for consistent and relevant content in email campaigns.</li><li>She suggests testing different approaches to see what works best for the audience.</li><li>Scott and Molly discuss the importance of being top of mind for subscribers and the potential benefits of sending emails on weekends.</li><li>They agree on the need for a long-term strategy that focuses on building relationships with subscribers.</li></ul><br/>
<h3>Final Thoughts and Next Steps</h3>
<ul><li>Molly provides practical advice for improving email campaigns, including assessing what makes emails effective and using personal language.</li><li>She emphasizes the importance of staying away from AI-generated content and maintaining a unique voice.</li><li>Scott and Molly discuss the potential for future conversations on topics like webinars and social media platforms.</li><li>Scott concludes the conversation by expressing his enthusiasm for the podcast and the opportunity to help listeners succeed.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MOLLY FINCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/molly-finch-mba/" target="_blank" rel="noopener">https://www.linkedin.com/in/molly-finch-mba/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/bNdZD8pqHj8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies.
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Assess the emails you receive and analyze what makes you click on them.</li><li>[ ] @Scott MacKenzie - Write down the words and email structures that appeal to you and incorporate them into your own email copy.</li><li>[ ] @Scott MacKenzie - Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.</li><li>[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.</li><li>[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Its Purpose</h3>
<ul><li>Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.</li><li>Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.</li><li>He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.</li><li>Scott discusses the iterative process of developing the podcast and the initial focus on email marketing.</li></ul><br/>
<h3>Challenges with Email Marketing</h3>
<ul><li>Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.</li><li>He shares his experience of creating email campaigns and the minimal impact they seem to have.</li><li>Scott poses the question of how to make email marketing more effective and mentions Molly's insights.</li><li>The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed.</li></ul><br/>
<h3>The Role of Social Platforms in Marketing</h3>
<ul><li>Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.</li><li>He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.</li><li>Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.</li><li>He invites listeners to join the journey of developing the podcast and learning about marketing strategies.</li></ul><br/>
<h3>Molly's Perspective on Email Marketing</h3>
<ul><li>Molly joins the conversation, discussing the importance of email marketing despite its age.</li><li>She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.</li><li>Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.</li><li>They explore the impact of AI on email marketing, including the use of AI-generated images and language.</li></ul><br/>
<h3>Balancing AI and Human Touch in Email Campaigns</h3>
<ul><li>Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.</li><li>She discusses the potential drawbacks of relying too heavily on AI, such as losing the unique voice of the business.</li><li>Scott and Molly agree on the need for emails to be relatable and human, avoiding AI-generated content.</li><li>They discuss the importance of being genuine and providing value in emails, rather than just using them for tracking metrics.</li></ul><br/>
<h3>Strategies for Effective Email Campaigns</h3>
<ul><li>Molly suggests taking stock of the emails that are opened and analyzing what makes them effective.</li><li>She advises against relying solely on AI and emphasizes the importance of personal touch in emails.</li><li>Scott and Molly discuss the role of outbound links in emails and the potential impact of tracking engagement.</li><li>They explore the idea of sending emails at consistent times to build trust and recognition with subscribers.</li></ul><br/>
<h3>The Importance of Consistency and Relevance</h3>
<ul><li>Molly stresses the need for consistent and relevant content in email campaigns.</li><li>She suggests testing different approaches to see what works best for the audience.</li><li>Scott and Molly discuss the importance of being top of mind for subscribers and the potential benefits of sending emails on weekends.</li><li>They agree on the need for a long-term strategy that focuses on building relationships with subscribers.</li></ul><br/>
<h3>Final Thoughts and Next Steps</h3>
<ul><li>Molly provides practical advice for improving email campaigns, including assessing what makes emails effective and using personal language.</li><li>She emphasizes the importance of staying away from AI-generated content and maintaining a unique voice.</li><li>Scott and Molly discuss the potential for future conversations on topics like webinars and social media platforms.</li><li>Scott concludes the conversation by expressing his enthusiasm for the podcast and the opportunity to help listeners succeed.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MOLLY FINCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/molly-finch-mba/" target="_blank" rel="noopener">https://www.linkedin.com/in/molly-finch-mba/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/bNdZD8pqHj8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/does-email-marketing-work-molly-finch-and-scott-mackenzie]]></link><guid isPermaLink="false">85c15102-ab28-498b-ba51-159863e97bdf</guid><itunes:image href="https://artwork.captivate.fm/cb701a5c-ae64-4596-ad7e-39e61e5d9208/Favicon-IT-Rebrand-1.png"/><pubDate>Fri, 21 Nov 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/85c15102-ab28-498b-ba51-159863e97bdf.mp3" length="97548266" type="audio/mpeg"/><itunes:duration>50:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/469ecdb2-1b14-4f22-8623-d7b092db91bc/index.html" type="text/html"/></item><item><title>Kevin Clark with Naonprecise</title><itunes:title>Kevin Clark with Naonprecise</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Kevin Clark, Chief Evangelist Officer at Nanoprecise </strong>about "AI solutions for asset management"<strong>.</strong>
<div>
<div>

Scott MacKenzie and Kevin Clark discuss the evolving landscape of asset management and maintenance at the SMRP conference in Fort Worth, Texas. They highlight the significant increase in vendors from 130 to 220, indicating a growing interest in innovative solutions. Kevin emphasizes the importance of data quality, noting that much of the data collected is irrelevant for AI and that system-generated data can reduce errors. They also discuss the cultural shift needed for AI adoption, the potential for false positives to undermine trust, and the role of human oversight. The conversation concludes with a focus on the growing importance of data in industrial processes.
<h2>Action Items</h2>
<ul><li>[ ] Attend the SMRP conference in 2026</li><li>[ ] Connect with Kevin Clark</li></ul><br/>
<h2>Outline</h2>
<h3>Kevin Clark's Introduction and Conference Overview</h3>
<ul><li>Scott MacKenzie introduces the podcast and its focus on industrial innovations and trends.</li><li>Scott welcomes listeners and highlights the importance of the SMRP conference in Fort Worth, Texas.</li><li>Kevin Clark is introduced as a guest, and his company, Nanoprecise, is mentioned.</li><li>The conversation begins with light-hearted banter about Kevin's attendance at the conference.</li></ul><br/>
<h3>Growth and Quality of Vendors at SMRP</h3>
<ul><li>Kevin Clark notes the significant increase in vendors from 130 to 220 at the conference.</li><li>Scott MacKenzie and Kevin discuss the high quality of practitioners attending the conference.</li><li>The conversation touches on the renaissance in the industry, with Nancy Reagan being a notable figure in RCM.</li><li>Kevin explains how RCM is evolving with the help of technology, making it more programmatic and data-driven.</li></ul><br/>
<h3>Challenges and Opportunities in Data Collection</h3>
<ul><li>Scott MacKenzie and Kevin Clark discuss the challenges of data quality and the importance of contextual data for AI.</li><li>Kevin explains how system-generated data can reduce errors and improve data quality.</li><li>Scott shares a personal story about the challenges of handling large amounts of data in real-time.</li><li>The conversation highlights the need for better data management and the role of AI in improving data quality.</li></ul><br/>
<h3>AI and Human Interface in Maintenance</h3>
<ul><li>Kevin Clark emphasizes the importance of human involvement in AI-driven maintenance processes.</li><li>Scott and Kevin discuss the cultural shift needed for AI adoption and the potential for false positives to undermine trust.</li><li>Kevin shares a story about a personal experience with AI and the importance of using AI in daily life to understand its capabilities.</li><li>The conversation explores the balance between AI and human expertise in maintaining trust and reliability in maintenance processes.</li></ul><br/>
<h3>AI's Role in Business Decisions and Personal Use</h3>
<ul><li>Kevin Clark shares an anecdote about a colleague using AI for car maintenance and the importance of personal experience with AI.</li><li>Scott MacKenzie and Kevin discuss the role of AI in business decisions and the need for objective views of AI.</li><li>The conversation touches on the potential for AI to replace traditional search methods like Google.</li><li>Kevin highlights the importance of continuous learning and updating AI models to maintain accuracy and relevance.</li></ul><br/>
<h3>Trust and Reliability in AI-Driven Systems</h3>
<ul><li>Kevin Clark discusses the challenges of trusting AI-driven systems and the potential for false positives to disrupt operations.</li><li>Scott MacKenzie and Kevin explore the importance of maintaining human oversight in AI-driven processes.</li><li>The conversation highlights the need for continuous monitoring and validation of AI-generated data.</li><li>Kevin shares insights on the cultural shift required for successful AI adoption in maintenance and operations.</li></ul><br/>
<h3>The Future of AI and Data Management</h3>
<ul><li>Scott MacKenzie and Kevin Clark discuss the future of AI and its role in data management and maintenance processes.</li><li>Kevin emphasizes the importance of contextual data and the need for better data management practices.</li><li>The conversation touches on the potential for AI to reduce the volume of data while improving its quality.</li><li>Scott and Kevin explore the challenges and opportunities of integrating AI with existing systems and processes.</li></ul><br/>
<h3>Quantum Computing and Cybersecurity</h3>
<ul><li>Scott MacKenzie brings up the topic of quantum computing and its potential impact on cybersecurity.</li><li>Kevin Clark discusses the challenges of protecting assets and technology from nefarious actors.</li><li>The conversation highlights the need for continuous updates in cybersecurity measures to keep up with new technologies.</li><li>Scott and Kevin explore the potential for quantum computing to revolutionize data management and maintenance processes.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott MacKenzie wraps up the conversation by emphasizing the importance of connecting with industry professionals like Kevin Clark.</li><li>Kevin provides his contact information and encourages listeners to reach out to him on LinkedIn.</li><li>Scott highlights the value of the SMRP conference and encourages listeners to plan their attendance for the next year.</li><li>The podcast concludes with a reminder of the importance of data in driving innovation and improving maintenance processes.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KEVIN CLARK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/clarkk/" target="_blank" rel="noopener">https://www.linkedin.com/in/clarkk/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nanoprecise-sci-corp/" target="_blank" rel="noopener">https://www.linkedin.com/company/nanoprecise-sci-corp/</a>

<strong>Company Website:</strong> <a href="https://nanoprecise.io/" target="_blank" rel="noopener">https://nanoprecise.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3WMdWkHbFsM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Kevin Clark, Chief Evangelist Officer at Nanoprecise </strong>about "AI solutions for asset management"<strong>.</strong>
<div>
<div>

Scott MacKenzie and Kevin Clark discuss the evolving landscape of asset management and maintenance at the SMRP conference in Fort Worth, Texas. They highlight the significant increase in vendors from 130 to 220, indicating a growing interest in innovative solutions. Kevin emphasizes the importance of data quality, noting that much of the data collected is irrelevant for AI and that system-generated data can reduce errors. They also discuss the cultural shift needed for AI adoption, the potential for false positives to undermine trust, and the role of human oversight. The conversation concludes with a focus on the growing importance of data in industrial processes.
<h2>Action Items</h2>
<ul><li>[ ] Attend the SMRP conference in 2026</li><li>[ ] Connect with Kevin Clark</li></ul><br/>
<h2>Outline</h2>
<h3>Kevin Clark's Introduction and Conference Overview</h3>
<ul><li>Scott MacKenzie introduces the podcast and its focus on industrial innovations and trends.</li><li>Scott welcomes listeners and highlights the importance of the SMRP conference in Fort Worth, Texas.</li><li>Kevin Clark is introduced as a guest, and his company, Nanoprecise, is mentioned.</li><li>The conversation begins with light-hearted banter about Kevin's attendance at the conference.</li></ul><br/>
<h3>Growth and Quality of Vendors at SMRP</h3>
<ul><li>Kevin Clark notes the significant increase in vendors from 130 to 220 at the conference.</li><li>Scott MacKenzie and Kevin discuss the high quality of practitioners attending the conference.</li><li>The conversation touches on the renaissance in the industry, with Nancy Reagan being a notable figure in RCM.</li><li>Kevin explains how RCM is evolving with the help of technology, making it more programmatic and data-driven.</li></ul><br/>
<h3>Challenges and Opportunities in Data Collection</h3>
<ul><li>Scott MacKenzie and Kevin Clark discuss the challenges of data quality and the importance of contextual data for AI.</li><li>Kevin explains how system-generated data can reduce errors and improve data quality.</li><li>Scott shares a personal story about the challenges of handling large amounts of data in real-time.</li><li>The conversation highlights the need for better data management and the role of AI in improving data quality.</li></ul><br/>
<h3>AI and Human Interface in Maintenance</h3>
<ul><li>Kevin Clark emphasizes the importance of human involvement in AI-driven maintenance processes.</li><li>Scott and Kevin discuss the cultural shift needed for AI adoption and the potential for false positives to undermine trust.</li><li>Kevin shares a story about a personal experience with AI and the importance of using AI in daily life to understand its capabilities.</li><li>The conversation explores the balance between AI and human expertise in maintaining trust and reliability in maintenance processes.</li></ul><br/>
<h3>AI's Role in Business Decisions and Personal Use</h3>
<ul><li>Kevin Clark shares an anecdote about a colleague using AI for car maintenance and the importance of personal experience with AI.</li><li>Scott MacKenzie and Kevin discuss the role of AI in business decisions and the need for objective views of AI.</li><li>The conversation touches on the potential for AI to replace traditional search methods like Google.</li><li>Kevin highlights the importance of continuous learning and updating AI models to maintain accuracy and relevance.</li></ul><br/>
<h3>Trust and Reliability in AI-Driven Systems</h3>
<ul><li>Kevin Clark discusses the challenges of trusting AI-driven systems and the potential for false positives to disrupt operations.</li><li>Scott MacKenzie and Kevin explore the importance of maintaining human oversight in AI-driven processes.</li><li>The conversation highlights the need for continuous monitoring and validation of AI-generated data.</li><li>Kevin shares insights on the cultural shift required for successful AI adoption in maintenance and operations.</li></ul><br/>
<h3>The Future of AI and Data Management</h3>
<ul><li>Scott MacKenzie and Kevin Clark discuss the future of AI and its role in data management and maintenance processes.</li><li>Kevin emphasizes the importance of contextual data and the need for better data management practices.</li><li>The conversation touches on the potential for AI to reduce the volume of data while improving its quality.</li><li>Scott and Kevin explore the challenges and opportunities of integrating AI with existing systems and processes.</li></ul><br/>
<h3>Quantum Computing and Cybersecurity</h3>
<ul><li>Scott MacKenzie brings up the topic of quantum computing and its potential impact on cybersecurity.</li><li>Kevin Clark discusses the challenges of protecting assets and technology from nefarious actors.</li><li>The conversation highlights the need for continuous updates in cybersecurity measures to keep up with new technologies.</li><li>Scott and Kevin explore the potential for quantum computing to revolutionize data management and maintenance processes.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott MacKenzie wraps up the conversation by emphasizing the importance of connecting with industry professionals like Kevin Clark.</li><li>Kevin provides his contact information and encourages listeners to reach out to him on LinkedIn.</li><li>Scott highlights the value of the SMRP conference and encourages listeners to plan their attendance for the next year.</li><li>The podcast concludes with a reminder of the importance of data in driving innovation and improving maintenance processes.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KEVIN CLARK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/clarkk/" target="_blank" rel="noopener">https://www.linkedin.com/in/clarkk/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nanoprecise-sci-corp/" target="_blank" rel="noopener">https://www.linkedin.com/company/nanoprecise-sci-corp/</a>

<strong>Company Website:</strong> <a href="https://nanoprecise.io/" target="_blank" rel="noopener">https://nanoprecise.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3WMdWkHbFsM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kevin-clark-with-naonprecise]]></link><guid isPermaLink="false">eac25a25-e62f-4378-b4ec-dea6d80aa2b9</guid><itunes:image href="https://artwork.captivate.fm/e31efb9f-3324-47f9-82d6-ee859447c42b/Kevin-Clark-Player-Graphic.png"/><pubDate>Tue, 18 Nov 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/eac25a25-e62f-4378-b4ec-dea6d80aa2b9.mp3" length="44676067" type="audio/mpeg"/><itunes:duration>23:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/f25c64f8-2ee4-474a-8681-7ccfeee4e90e/index.html" type="text/html"/></item><item><title>Danny Gonzales with Industrial Sage</title><itunes:title>Danny Gonzales with Industrial Sage</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Danny Gonzales, CEO and Host of Industrial Sage </strong>about "The power behind industrial storytelling"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, celebrating industrial professionals and their innovations. In this episode, he discusses the importance of storytelling in the industry with Danny Gonzales, founder of Industrial Sage. Gonzales emphasizes the need for compelling narratives to change perceptions of manufacturing and inspire the next generation. He highlights various storytelling methods, including podcasts, documentaries, and internal communications. They also discuss the challenges of innovation, the impact of AI and automation, and the necessity of human interaction in the workplace. Gonzales encourages leaders to communicate effectively and involve frontline workers to foster a culture of innovation and improve retention.
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Review your internal communication strategies to ensure leadership is actively engaging employees and fostering a culture of innovation.</li><li>[ ] @Scott MacKenzie - Implement a feedback loop to involve frontline workers in identifying areas for process improvements and technology implementations.</li><li>[ ] Reach out to Danny Gonzales at Industrial Sage to discuss how to effectively tell the story of your manufacturing or industrial company.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott MacKenzie welcomes listeners to the podcast, highlighting its global reach and celebrating industrial professionals for their boldness and innovation.</li><li>The podcast aims to help industrial professionals tell their stories in an engaging way, emphasizing the importance of storytelling in the industry.</li><li>Scott encourages listeners to connect with him on the podcast platform to discuss their stories and experiences.</li></ul><br/>
<h3>The Importance of Storytelling in Industry</h3>
<ul><li>Scott MacKenzie stresses the need for industrial professionals to step out of their comfort zones and tell their stories boldly and radically.</li><li>He believes that storytelling is crucial for inspiring the next generation of industrial leaders and motivating them to join the industry.</li><li>Scott introduces Danny Gonzales, an industrial sage who creates compelling video productions to tell the story of the manufacturing industry.</li><li>He expresses his admiration for industrial professionals and their work, urging them to appreciate and elevate their contributions.</li></ul><br/>
<h3>Danny Gonzales' Background and Industrial Sage</h3>
<ul><li>Danny Gonzales shares his background, starting a video production company called Optimum Productions and later founding Industrial Sage in 2017.</li><li>He explains his passion for storytelling, which began during his time as a missionary in Mexico, and how he transitioned to creating videos for B2B and industrial purposes.</li><li>Danny discusses the mission of Industrial Sage to change the perception of the manufacturing industry, highlighting its innovation and impact on daily life.</li><li>He emphasizes the importance of great storytelling in showcasing the true nature of the manufacturing industry and its significance.</li></ul><br/>
<h3>Storytelling Techniques and Content Creation</h3>
<ul><li>Danny explains the various storytelling techniques used by Industrial Sage, including podcasts, news content, mini-documentary series, and bi-weekly shows.</li><li>He shares examples of their content, such as the "Industries of the Future" series with Schneider Electric and the "American Makers" podcast.</li><li>Danny highlights the importance of targeting different audiences, from executives to frontline workers, to provide a comprehensive view of the manufacturing industry.</li><li>He discusses the role of storytelling in inspiring the next generation of industrial professionals and showcasing the meaningful work being done in the industry.</li></ul><br/>
<h3>Challenges and Opportunities in Industrial Storytelling</h3>
<ul><li>Scott MacKenzie and Danny Gonzales discuss the challenges of communicating the importance of the manufacturing industry to the next generation.</li><li>They emphasize the need for radical passion and meaningful communication to inspire young people to join the industry.</li><li>Danny shares a personal story about an employee who was inspired by their work and decided to pursue a career in programming within the manufacturing industry.</li><li>They agree that showing the impact and purpose of industrial work is crucial for attracting and retaining talent in the industry.</li></ul><br/>
<h3>The Role of Leadership and Communication</h3>
<ul><li>Danny discusses the importance of leadership and communication in fostering a culture of innovation and change within organizations.</li><li>He explains how effective communication from top leadership can drive engagement and inspire employees to embrace new technologies and processes.</li><li>Danny shares examples of successful internal communication strategies that have led to increased employee engagement and reduced turnover.</li><li>They emphasize the need for leaders to be present and involved in the day-to-day operations to ensure that employees feel heard and valued.</li></ul><br/>
<h3>Impact of AI and Automation on Human Interaction</h3>
<ul><li>Danny and Scott discuss the impact of AI and automation on human interaction within the manufacturing industry.</li><li>They acknowledge the trepidation and uncertainty surrounding AI and the potential for it to replace jobs, but also see it as an opportunity for growth and innovation.</li><li>Danny shares a theory that in-person events will become more important in the coming years due to the need for face-to-face interaction.</li><li>They agree that maintaining human-to-human contact is essential, especially in an era of increasing automation and remote work.</li></ul><br/>
<h3>Overcoming Roadblocks to Innovation</h3>
<ul><li>Danny identifies several roadblocks to innovation in the manufacturing industry, including the focus on short-term ROI and the presence of bureaucracy in larger organizations.</li><li>He explains how private equity companies often prioritize short-term gains over long-term investments, which can hinder innovation and cultural change.</li><li>Danny emphasizes the importance of having a culture that values innovation and is willing to take risks, supported by effective communication from leadership.</li><li>They discuss the need for organizations to balance efficiency and innovation, ensuring that employees feel empowered to contribute to the decision-making process.</li></ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul><li>Scott MacKenzie wraps up the conversation by reiterating the importance of storytelling and the need for industrial professionals to tell their stories boldly.</li><li>He encourages listeners to connect with Danny Gonzales and Industrial Sage to help them tell their stories and inspire the next generation of industrial leaders.</li><li>Scott emphasizes the role of leaders in fostering a culture of innovation and communication, urging them to get out of their comfort zones and take action.</li><li>The podcast aims to provide a platform for industrial professionals to share their stories and connect with others in the industry, promoting collaboration and innovation.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DANNY GONZALES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dannygonzales/" target="_blank" rel="noopener">https://www.linkedin.com/in/dannygonzales/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industrialsage/" target="_blank" rel="noopener">https://www.linkedin.com/company/industrialsage/</a>

<strong>Company Website:</strong> <a href="https://www.industrialsage.com/" target="_blank" rel="noopener">https://www.industrialsage.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/L5QhXow_5S0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Danny Gonzales, CEO and Host of Industrial Sage </strong>about "The power behind industrial storytelling"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, celebrating industrial professionals and their innovations. In this episode, he discusses the importance of storytelling in the industry with Danny Gonzales, founder of Industrial Sage. Gonzales emphasizes the need for compelling narratives to change perceptions of manufacturing and inspire the next generation. He highlights various storytelling methods, including podcasts, documentaries, and internal communications. They also discuss the challenges of innovation, the impact of AI and automation, and the necessity of human interaction in the workplace. Gonzales encourages leaders to communicate effectively and involve frontline workers to foster a culture of innovation and improve retention.
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Review your internal communication strategies to ensure leadership is actively engaging employees and fostering a culture of innovation.</li><li>[ ] @Scott MacKenzie - Implement a feedback loop to involve frontline workers in identifying areas for process improvements and technology implementations.</li><li>[ ] Reach out to Danny Gonzales at Industrial Sage to discuss how to effectively tell the story of your manufacturing or industrial company.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul><li>Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott MacKenzie welcomes listeners to the podcast, highlighting its global reach and celebrating industrial professionals for their boldness and innovation.</li><li>The podcast aims to help industrial professionals tell their stories in an engaging way, emphasizing the importance of storytelling in the industry.</li><li>Scott encourages listeners to connect with him on the podcast platform to discuss their stories and experiences.</li></ul><br/>
<h3>The Importance of Storytelling in Industry</h3>
<ul><li>Scott MacKenzie stresses the need for industrial professionals to step out of their comfort zones and tell their stories boldly and radically.</li><li>He believes that storytelling is crucial for inspiring the next generation of industrial leaders and motivating them to join the industry.</li><li>Scott introduces Danny Gonzales, an industrial sage who creates compelling video productions to tell the story of the manufacturing industry.</li><li>He expresses his admiration for industrial professionals and their work, urging them to appreciate and elevate their contributions.</li></ul><br/>
<h3>Danny Gonzales' Background and Industrial Sage</h3>
<ul><li>Danny Gonzales shares his background, starting a video production company called Optimum Productions and later founding Industrial Sage in 2017.</li><li>He explains his passion for storytelling, which began during his time as a missionary in Mexico, and how he transitioned to creating videos for B2B and industrial purposes.</li><li>Danny discusses the mission of Industrial Sage to change the perception of the manufacturing industry, highlighting its innovation and impact on daily life.</li><li>He emphasizes the importance of great storytelling in showcasing the true nature of the manufacturing industry and its significance.</li></ul><br/>
<h3>Storytelling Techniques and Content Creation</h3>
<ul><li>Danny explains the various storytelling techniques used by Industrial Sage, including podcasts, news content, mini-documentary series, and bi-weekly shows.</li><li>He shares examples of their content, such as the "Industries of the Future" series with Schneider Electric and the "American Makers" podcast.</li><li>Danny highlights the importance of targeting different audiences, from executives to frontline workers, to provide a comprehensive view of the manufacturing industry.</li><li>He discusses the role of storytelling in inspiring the next generation of industrial professionals and showcasing the meaningful work being done in the industry.</li></ul><br/>
<h3>Challenges and Opportunities in Industrial Storytelling</h3>
<ul><li>Scott MacKenzie and Danny Gonzales discuss the challenges of communicating the importance of the manufacturing industry to the next generation.</li><li>They emphasize the need for radical passion and meaningful communication to inspire young people to join the industry.</li><li>Danny shares a personal story about an employee who was inspired by their work and decided to pursue a career in programming within the manufacturing industry.</li><li>They agree that showing the impact and purpose of industrial work is crucial for attracting and retaining talent in the industry.</li></ul><br/>
<h3>The Role of Leadership and Communication</h3>
<ul><li>Danny discusses the importance of leadership and communication in fostering a culture of innovation and change within organizations.</li><li>He explains how effective communication from top leadership can drive engagement and inspire employees to embrace new technologies and processes.</li><li>Danny shares examples of successful internal communication strategies that have led to increased employee engagement and reduced turnover.</li><li>They emphasize the need for leaders to be present and involved in the day-to-day operations to ensure that employees feel heard and valued.</li></ul><br/>
<h3>Impact of AI and Automation on Human Interaction</h3>
<ul><li>Danny and Scott discuss the impact of AI and automation on human interaction within the manufacturing industry.</li><li>They acknowledge the trepidation and uncertainty surrounding AI and the potential for it to replace jobs, but also see it as an opportunity for growth and innovation.</li><li>Danny shares a theory that in-person events will become more important in the coming years due to the need for face-to-face interaction.</li><li>They agree that maintaining human-to-human contact is essential, especially in an era of increasing automation and remote work.</li></ul><br/>
<h3>Overcoming Roadblocks to Innovation</h3>
<ul><li>Danny identifies several roadblocks to innovation in the manufacturing industry, including the focus on short-term ROI and the presence of bureaucracy in larger organizations.</li><li>He explains how private equity companies often prioritize short-term gains over long-term investments, which can hinder innovation and cultural change.</li><li>Danny emphasizes the importance of having a culture that values innovation and is willing to take risks, supported by effective communication from leadership.</li><li>They discuss the need for organizations to balance efficiency and innovation, ensuring that employees feel empowered to contribute to the decision-making process.</li></ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul><li>Scott MacKenzie wraps up the conversation by reiterating the importance of storytelling and the need for industrial professionals to tell their stories boldly.</li><li>He encourages listeners to connect with Danny Gonzales and Industrial Sage to help them tell their stories and inspire the next generation of industrial leaders.</li><li>Scott emphasizes the role of leaders in fostering a culture of innovation and communication, urging them to get out of their comfort zones and take action.</li><li>The podcast aims to provide a platform for industrial professionals to share their stories and connect with others in the industry, promoting collaboration and innovation.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DANNY GONZALES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dannygonzales/" target="_blank" rel="noopener">https://www.linkedin.com/in/dannygonzales/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industrialsage/" target="_blank" rel="noopener">https://www.linkedin.com/company/industrialsage/</a>

<strong>Company Website:</strong> <a href="https://www.industrialsage.com/" target="_blank" rel="noopener">https://www.industrialsage.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/L5QhXow_5S0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/danny-gonzales-with-industrialsage]]></link><guid isPermaLink="false">90d76e43-a4c5-484c-911d-7d2d611ee344</guid><itunes:image href="https://artwork.captivate.fm/d2b5ec56-93ed-4526-8655-35e3085e2f82/Danny-Gonzales-Player-Graphic.png"/><pubDate>Thu, 13 Nov 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/90d76e43-a4c5-484c-911d-7d2d611ee344.mp3" length="58973772" type="audio/mpeg"/><itunes:duration>30:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/c0cd3fda-baa6-49f7-9c74-13ea9e7ed381/index.html" type="text/html"/></item><item><title>Ashley Donohoo and Darin Greifenkamp with Multi Skill Training</title><itunes:title>Ashley Donohoo and Darin Greifenkamp with Multi Skill Training</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Ashley Donohoo and Darin Greifenkamp with Multi-Skill Training </strong>about "Training the future of Industry"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, featuring Ashley and Darren from Multi-Skill Training Services. Ashley, with 12 years at the company, focuses on client training programs, while Darren, a senior project engineer for 17 years, aligns training with customer needs. The company, in business for over 30 years, offers customized training tailored to specific industries and plant needs, including food and beverage, automotive, and chemical plants. They employ retired engineers with extensive experience and use an independent contractor model for instructors. The company also provides online assessments and refresher courses to ensure knowledge retention. They emphasize the importance of training to meet the demands of the rapidly evolving industry.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Ashley Donahue on LinkedIn to learn more about the company's services.</li><li>[ ] Contact Darren Gray from Multi Skill Training Services at dgray@mstservices.net or on LinkedIn to discuss potential training needs.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their contributions.</li><li>Scott welcomes listeners and highlights the importance of asset management, reliability, and maintenance in the industry.</li><li>The podcast is broadcasting live from the SMRP conference in Fort Worth, Texas, showcasing the gathering of professionals solving industry challenges.</li><li>Scott mentions the presence of Ashley and Darren from Multi-Skill Training Services, who won the booth contest.</li></ul><br/>
<h3>Background of Multi-Skill Training Services</h3>
<ul><li>Ashley shares her background, mentioning her 12 years with Multi-Skill Training Services and her passion for helping clients find the right training programs.</li><li>Darren introduces himself as a senior project engineer, responsible for aligning training with customer needs, including skills training, machinery-specific operator training, and world-class maintenance.</li><li>Darren's background includes 20 years as an engineer at Dean Foods and 17 years with Multi Skill Training Services.</li><li>Scott and the guests discuss the importance of training in the industry, with Scott sharing his personal experience as a journeyman lineman.</li></ul><br/>
<h3>Customized Training Programs</h3>
<ul><li>Ashley explains how Multi-Skill Training Services customizes training programs based on job task analyses to meet specific industry needs.</li><li>The company focuses on skills trades across various industries, starting with the food and beverage industry but expanding to other sectors.</li><li>Darren elaborates on the customization process, detailing how they identify and address specific needs in different plants, such as electrical, power, controls, instrumentation, and VLC.</li><li>The training is tailored to each customer's requirements, ensuring relevance and effectiveness.</li></ul><br/>
<h3>Engagement and Assessment Process</h3>
<ul><li>Ashley describes the engagement process, where companies identify skills gaps and contact Multi Skill Training Services for customized assessments and training.</li><li>The company conducts pre-training assessments to understand the technicians' current skill levels and tailor the training accordingly.</li><li>Darren discusses the criteria for selecting instructors, emphasizing the need for experienced electrical or mechanical engineers with at least 25 years in manufacturing.</li><li>Instructors undergo a rigorous onboarding process, including training with existing instructors and demonstrating their capabilities before becoming full-time instructors.</li></ul><br/>
<h3>Travel and Training Logistics</h3>
<ul><li>Darren explains the logistics of training, including traveling to different parts of the US and shipping equipment for remote locations.</li><li>The company has a model where instructors are independent contractors, allowing them to choose the weeks they want to teach.</li><li>Scott and Darren discuss the challenges of maintaining a consistent training program with the ongoing retirement of experienced instructors.</li><li>Ashley mentions the use of online assessment tools and skill confirmations to ensure the effectiveness of the training and its application on the plant floor.</li></ul><br/>
<h3>Inspiring the Next Generation</h3>
<ul><li>Scott raises the topic of inspiring the next generation to join the trades, emphasizing the importance of skilled individuals in the industry.</li><li>Ashley and Darren discuss the roadmap they provide for young individuals to learn and develop the necessary skills.</li><li>Darren shares the company's origins, starting from the founder's frustration with the vocational school's outdated training programs.</li><li>The conversation touches on the need for educational systems to adapt to current industry demands and the role of training organizations in bridging the skills gap.</li></ul><br/>
<h3>Staying Current with Industry Needs</h3>
<ul><li>Scott and Darren discuss the challenges of staying current with rapidly changing industry needs.</li><li>Darren explains the company's continuous evolution, constantly updating training equipment, curriculum, and hands-on exercises to meet customer requirements.</li><li>The company has a dedicated team that rewrites curriculum and re-engineers training boards to ensure relevance and effectiveness.</li><li>Scott and Darren agree on the importance of adaptability and responsiveness in training programs to meet the evolving needs of the industry.</li></ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul><li>Scott asks Ashley and Darren for their contact information for listeners interested in their services.</li><li>Ashley provides her LinkedIn profile and the company's website, Industrial Maintenance Training.</li><li>Darren shares his LinkedIn profile and contact information, emphasizing the importance of reaching out to Multi Skill Training Services for industry training needs.</li><li>Scott wraps up the podcast, encouraging listeners to connect with Ashley and Darren and highlighting the importance of skilled training in the industry.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ASHLEY DONOHOO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ashley-donohoo-01a66ab3/" target="_blank" rel="noopener">https://www.linkedin.com/in/ashley-donohoo-01a66ab3/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/multi-skill-training-services-inc-/" target="_blank" rel="noopener">https://www.linkedin.com/company/multi-skill-training-services-inc-/</a>

<strong>Company Website:</strong> <a href="https://industrialmaintenancetraining.com/" target="_blank" rel="noopener">https://industrialmaintenancetraining.com/</a>
<h2>DARIN GREIFENKAMP'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/darin-greifenkamp-486494161/" target="_blank" rel="noopener">https://www.linkedin.com/in/darin-greifenkamp-486494161/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xrcjbmvQjxo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 –...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Ashley Donohoo and Darin Greifenkamp with Multi-Skill Training </strong>about "Training the future of Industry"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, featuring Ashley and Darren from Multi-Skill Training Services. Ashley, with 12 years at the company, focuses on client training programs, while Darren, a senior project engineer for 17 years, aligns training with customer needs. The company, in business for over 30 years, offers customized training tailored to specific industries and plant needs, including food and beverage, automotive, and chemical plants. They employ retired engineers with extensive experience and use an independent contractor model for instructors. The company also provides online assessments and refresher courses to ensure knowledge retention. They emphasize the importance of training to meet the demands of the rapidly evolving industry.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Ashley Donahue on LinkedIn to learn more about the company's services.</li><li>[ ] Contact Darren Gray from Multi Skill Training Services at dgray@mstservices.net or on LinkedIn to discuss potential training needs.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their contributions.</li><li>Scott welcomes listeners and highlights the importance of asset management, reliability, and maintenance in the industry.</li><li>The podcast is broadcasting live from the SMRP conference in Fort Worth, Texas, showcasing the gathering of professionals solving industry challenges.</li><li>Scott mentions the presence of Ashley and Darren from Multi-Skill Training Services, who won the booth contest.</li></ul><br/>
<h3>Background of Multi-Skill Training Services</h3>
<ul><li>Ashley shares her background, mentioning her 12 years with Multi-Skill Training Services and her passion for helping clients find the right training programs.</li><li>Darren introduces himself as a senior project engineer, responsible for aligning training with customer needs, including skills training, machinery-specific operator training, and world-class maintenance.</li><li>Darren's background includes 20 years as an engineer at Dean Foods and 17 years with Multi Skill Training Services.</li><li>Scott and the guests discuss the importance of training in the industry, with Scott sharing his personal experience as a journeyman lineman.</li></ul><br/>
<h3>Customized Training Programs</h3>
<ul><li>Ashley explains how Multi-Skill Training Services customizes training programs based on job task analyses to meet specific industry needs.</li><li>The company focuses on skills trades across various industries, starting with the food and beverage industry but expanding to other sectors.</li><li>Darren elaborates on the customization process, detailing how they identify and address specific needs in different plants, such as electrical, power, controls, instrumentation, and VLC.</li><li>The training is tailored to each customer's requirements, ensuring relevance and effectiveness.</li></ul><br/>
<h3>Engagement and Assessment Process</h3>
<ul><li>Ashley describes the engagement process, where companies identify skills gaps and contact Multi Skill Training Services for customized assessments and training.</li><li>The company conducts pre-training assessments to understand the technicians' current skill levels and tailor the training accordingly.</li><li>Darren discusses the criteria for selecting instructors, emphasizing the need for experienced electrical or mechanical engineers with at least 25 years in manufacturing.</li><li>Instructors undergo a rigorous onboarding process, including training with existing instructors and demonstrating their capabilities before becoming full-time instructors.</li></ul><br/>
<h3>Travel and Training Logistics</h3>
<ul><li>Darren explains the logistics of training, including traveling to different parts of the US and shipping equipment for remote locations.</li><li>The company has a model where instructors are independent contractors, allowing them to choose the weeks they want to teach.</li><li>Scott and Darren discuss the challenges of maintaining a consistent training program with the ongoing retirement of experienced instructors.</li><li>Ashley mentions the use of online assessment tools and skill confirmations to ensure the effectiveness of the training and its application on the plant floor.</li></ul><br/>
<h3>Inspiring the Next Generation</h3>
<ul><li>Scott raises the topic of inspiring the next generation to join the trades, emphasizing the importance of skilled individuals in the industry.</li><li>Ashley and Darren discuss the roadmap they provide for young individuals to learn and develop the necessary skills.</li><li>Darren shares the company's origins, starting from the founder's frustration with the vocational school's outdated training programs.</li><li>The conversation touches on the need for educational systems to adapt to current industry demands and the role of training organizations in bridging the skills gap.</li></ul><br/>
<h3>Staying Current with Industry Needs</h3>
<ul><li>Scott and Darren discuss the challenges of staying current with rapidly changing industry needs.</li><li>Darren explains the company's continuous evolution, constantly updating training equipment, curriculum, and hands-on exercises to meet customer requirements.</li><li>The company has a dedicated team that rewrites curriculum and re-engineers training boards to ensure relevance and effectiveness.</li><li>Scott and Darren agree on the importance of adaptability and responsiveness in training programs to meet the evolving needs of the industry.</li></ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul><li>Scott asks Ashley and Darren for their contact information for listeners interested in their services.</li><li>Ashley provides her LinkedIn profile and the company's website, Industrial Maintenance Training.</li><li>Darren shares his LinkedIn profile and contact information, emphasizing the importance of reaching out to Multi Skill Training Services for industry training needs.</li><li>Scott wraps up the podcast, encouraging listeners to connect with Ashley and Darren and highlighting the importance of skilled training in the industry.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ASHLEY DONOHOO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ashley-donohoo-01a66ab3/" target="_blank" rel="noopener">https://www.linkedin.com/in/ashley-donohoo-01a66ab3/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/multi-skill-training-services-inc-/" target="_blank" rel="noopener">https://www.linkedin.com/company/multi-skill-training-services-inc-/</a>

<strong>Company Website:</strong> <a href="https://industrialmaintenancetraining.com/" target="_blank" rel="noopener">https://industrialmaintenancetraining.com/</a>
<h2>DARIN GREIFENKAMP'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/darin-greifenkamp-486494161/" target="_blank" rel="noopener">https://www.linkedin.com/in/darin-greifenkamp-486494161/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xrcjbmvQjxo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ashley-donohoo-and-darin-greifenkamp-with-multi-skill-training]]></link><guid isPermaLink="false">7c5d7616-cc5c-41a9-828f-5dde0fb24615</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 11 Nov 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/7c5d7616-cc5c-41a9-828f-5dde0fb24615.mp3" length="35162912" type="audio/mpeg"/><itunes:duration>18:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/48adfcc3-f96d-4b8f-b34c-4d1eb8409a00/index.html" type="text/html"/></item><item><title>Colin Morris with MaintainX</title><itunes:title>Colin Morris with MaintainX</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Colin Morris, Sr. Director of Solution Consulting at MaintainX </strong>about "Mobile first asset management platform"<strong>.</strong>
<div>

Scott MacKenzie interviews Colin from MaintainX at the SMRP conference in Fort Worth, Texas. Colin discusses Maintain X's mobile-first platform, which integrates with various systems like SCADA, ERPs, and wireless sensors to enhance maintenance decisions and asset availability. The platform, which has a three-week implementation period, supports voice summaries to capture technician knowledge and offers a full web client. MaintainX recently raised funding to enhance AI and mobility features. Colin emphasizes the importance of data strategy and extensibility in modern maintenance practices. Listeners can learn more at gomaintainx.com.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Colin on LinkedIn or the maintain X website to learn more about the platform.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Scott MacKenzie welcomes listeners to the podcast, highlighting the SMRP conference in Fort Worth, Texas, and introduces Colin from MaintainX.</li><li>Colin shares his experience of working with Maintain X for over two years and his background in the software industry, including his time at Rockwell Automation.</li></ul><br/>
<h3>Colin's Background and MaintainX's Funding</h3>
<ul><li>Colin discusses his career journey, including his 10 years in the software business before joining MaintainX.</li><li>Scott MacKenzie inquires about Colin's first SMRP experience, and Colin expresses his excitement and impressions of the conference.</li><li>Colin explains MaintainX's recent funding round, which will enhance AI and mobility features, and improve the product's strength.</li><li>Scott MacKenzie asks about MaintainX's strategic vision and priorities, focusing on AI and mobility.</li></ul><br/>
<h3>MaintainX's Features and Differentiation</h3>
<ul><li>Colin elaborates on MaintainX's mobile-first application, which is designed for technicians and other business users.</li><li>Scott MacKenzie asks how MaintainX differentiates itself from other solutions, and Colin emphasizes the platform's extensibility and connectivity.</li><li>Colin explains MaintainX's ability to ingest information from various sources, including wireless sensors, SCADA, and ERPs, to improve maintenance decisions.</li><li>Scott MacKenzie and Colin discuss the importance of bidirectional connectivity and API bridges to integrate with existing systems.</li></ul><br/>
<h3>Data Strategy and Implementation</h3>
<ul><li>Colin highlights the importance of understanding data strategy and building integrations with other systems.</li><li>MaintainX offers in-house integration teams and self-serve tools for customers to connect their systems.</li><li>Colin discusses the challenges of OEE and the need for real-time analytics to improve asset availability.</li><li>Scott MacKenzie inquires about the point of diminishing returns with data, and Colin explains the need to balance data collection with business impact.</li></ul><br/>
<h3>Implementation Period and Third-Party Solutions</h3>
<ul><li>Colin explains MaintainX's average implementation period of three weeks, emphasizing outcome-based goals.</li><li>MaintainX has a team of over 40 implementation consultants, most of whom are engineers, to ensure successful setups.</li><li>Colin confirms that Maintain X supports third-party solutions, including vibration vendors, Ignition, Kepware, and industrial protocols like MQTT.</li><li>MaintainX is an SAP partner and connects with Oracle and other ERPs, offering fast implementation times for integrations.</li></ul><br/>
<h3>Mobile Application and Voice Summaries</h3>
<ul><li>Colin explains that MaintainX is available on iOS and Android devices, with over 90% of technicians using the mobile application.</li><li>The platform offers a full web client with feature parity, but reporting is only available on the desktop version.</li><li>Colin discusses the benefits of using the mobile application to capture accurate data and eliminate pencil whipping.</li><li>MaintainX's voice summaries feature allows technicians to use voice commands to summarize their work, enhancing data accuracy and reducing manual entry.</li></ul><br/>
<h3>Future of AI and Industry Trends</h3>
<ul><li>Colin predicts a shift towards more willingness to use AI and other tools in the industry.</li><li>He emphasizes the need for best-in-class solutions that leverage tools from various service providers and build a data platform for better maintenance.</li><li>Scott MacKenzie and Colin discuss the importance of capturing tribal knowledge and using AI to enhance maintenance practices.</li><li>Colin provides contact information for MaintainX, encouraging listeners to visit their website or reach out on social media for more information.</li></ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul><li>Scott MacKenzie wraps up the conversation, highlighting the importance of the SMRP conference and the need for asset management, maintenance, and reliability professionals.</li><li>He encourages listeners to connect with Colin and other industry professionals to stay informed about the latest trends and innovations.</li><li>Scott MacKenzie emphasizes the value of the Industrial Talk podcast in sharing insights and connecting with industry leaders.</li><li>The podcast concludes with a reminder to mark next year's SMRP conference on the calendar and to stay tuned for more conversations.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>COLIN MORRIS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/colingmorris/" target="_blank" rel="noopener">https://www.linkedin.com/in/colingmorris/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getmaintainx/" target="_blank" rel="noopener">https://www.linkedin.com/company/getmaintainx/</a>

<strong>Company Website:</strong> <a href="https://www.getmaintainx.com/" target="_blank" rel="noopener">https://www.getmaintainx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/axW-0q6JTXc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success....]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Colin Morris, Sr. Director of Solution Consulting at MaintainX </strong>about "Mobile first asset management platform"<strong>.</strong>
<div>

Scott MacKenzie interviews Colin from MaintainX at the SMRP conference in Fort Worth, Texas. Colin discusses Maintain X's mobile-first platform, which integrates with various systems like SCADA, ERPs, and wireless sensors to enhance maintenance decisions and asset availability. The platform, which has a three-week implementation period, supports voice summaries to capture technician knowledge and offers a full web client. MaintainX recently raised funding to enhance AI and mobility features. Colin emphasizes the importance of data strategy and extensibility in modern maintenance practices. Listeners can learn more at gomaintainx.com.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Colin on LinkedIn or the maintain X website to learn more about the platform.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Scott MacKenzie welcomes listeners to the podcast, highlighting the SMRP conference in Fort Worth, Texas, and introduces Colin from MaintainX.</li><li>Colin shares his experience of working with Maintain X for over two years and his background in the software industry, including his time at Rockwell Automation.</li></ul><br/>
<h3>Colin's Background and MaintainX's Funding</h3>
<ul><li>Colin discusses his career journey, including his 10 years in the software business before joining MaintainX.</li><li>Scott MacKenzie inquires about Colin's first SMRP experience, and Colin expresses his excitement and impressions of the conference.</li><li>Colin explains MaintainX's recent funding round, which will enhance AI and mobility features, and improve the product's strength.</li><li>Scott MacKenzie asks about MaintainX's strategic vision and priorities, focusing on AI and mobility.</li></ul><br/>
<h3>MaintainX's Features and Differentiation</h3>
<ul><li>Colin elaborates on MaintainX's mobile-first application, which is designed for technicians and other business users.</li><li>Scott MacKenzie asks how MaintainX differentiates itself from other solutions, and Colin emphasizes the platform's extensibility and connectivity.</li><li>Colin explains MaintainX's ability to ingest information from various sources, including wireless sensors, SCADA, and ERPs, to improve maintenance decisions.</li><li>Scott MacKenzie and Colin discuss the importance of bidirectional connectivity and API bridges to integrate with existing systems.</li></ul><br/>
<h3>Data Strategy and Implementation</h3>
<ul><li>Colin highlights the importance of understanding data strategy and building integrations with other systems.</li><li>MaintainX offers in-house integration teams and self-serve tools for customers to connect their systems.</li><li>Colin discusses the challenges of OEE and the need for real-time analytics to improve asset availability.</li><li>Scott MacKenzie inquires about the point of diminishing returns with data, and Colin explains the need to balance data collection with business impact.</li></ul><br/>
<h3>Implementation Period and Third-Party Solutions</h3>
<ul><li>Colin explains MaintainX's average implementation period of three weeks, emphasizing outcome-based goals.</li><li>MaintainX has a team of over 40 implementation consultants, most of whom are engineers, to ensure successful setups.</li><li>Colin confirms that Maintain X supports third-party solutions, including vibration vendors, Ignition, Kepware, and industrial protocols like MQTT.</li><li>MaintainX is an SAP partner and connects with Oracle and other ERPs, offering fast implementation times for integrations.</li></ul><br/>
<h3>Mobile Application and Voice Summaries</h3>
<ul><li>Colin explains that MaintainX is available on iOS and Android devices, with over 90% of technicians using the mobile application.</li><li>The platform offers a full web client with feature parity, but reporting is only available on the desktop version.</li><li>Colin discusses the benefits of using the mobile application to capture accurate data and eliminate pencil whipping.</li><li>MaintainX's voice summaries feature allows technicians to use voice commands to summarize their work, enhancing data accuracy and reducing manual entry.</li></ul><br/>
<h3>Future of AI and Industry Trends</h3>
<ul><li>Colin predicts a shift towards more willingness to use AI and other tools in the industry.</li><li>He emphasizes the need for best-in-class solutions that leverage tools from various service providers and build a data platform for better maintenance.</li><li>Scott MacKenzie and Colin discuss the importance of capturing tribal knowledge and using AI to enhance maintenance practices.</li><li>Colin provides contact information for MaintainX, encouraging listeners to visit their website or reach out on social media for more information.</li></ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul><li>Scott MacKenzie wraps up the conversation, highlighting the importance of the SMRP conference and the need for asset management, maintenance, and reliability professionals.</li><li>He encourages listeners to connect with Colin and other industry professionals to stay informed about the latest trends and innovations.</li><li>Scott MacKenzie emphasizes the value of the Industrial Talk podcast in sharing insights and connecting with industry leaders.</li><li>The podcast concludes with a reminder to mark next year's SMRP conference on the calendar and to stay tuned for more conversations.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>COLIN MORRIS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/colingmorris/" target="_blank" rel="noopener">https://www.linkedin.com/in/colingmorris/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getmaintainx/" target="_blank" rel="noopener">https://www.linkedin.com/company/getmaintainx/</a>

<strong>Company Website:</strong> <a href="https://www.getmaintainx.com/" target="_blank" rel="noopener">https://www.getmaintainx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/axW-0q6JTXc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/colin-morris-with-getmaintainx]]></link><guid isPermaLink="false">f31bc831-be64-4037-ae75-135b90143fdb</guid><itunes:image href="https://artwork.captivate.fm/ec527c6e-e9fd-4ee5-9ea7-2ce5d588c322/Colin-Morris-Player-Graphic.png"/><pubDate>Thu, 06 Nov 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f31bc831-be64-4037-ae75-135b90143fdb.mp3" length="30668941" type="audio/mpeg"/><itunes:duration>15:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/2e1c27aa-93bf-4d98-8a28-fb8c180ab661/index.html" type="text/html"/></item><item><title>Joe Caetano with Elevotec</title><itunes:title>Joe Caetano with Elevotec</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Joe Caetano, Practice Director at Elevotec </strong>about "Chasing the game in Asset Management"<strong>.</strong>
<div>

Scott MacKenzie and Joe Caetano discuss the importance of avoiding "chasing the game" in asset management and maintenance. Joe emphasizes the value of strategic investment over reactive decision-making, highlighting the role of Hexagon EAM in providing robust solutions. He shares insights from his experience at SMRP conferences, stressing the need for collaboration and learning. Joe also discusses the significance of understanding business processes and addressing "business trauma" to ensure successful implementation of new systems. He advocates for incremental changes and transparency to sustain efficiency and improve operational reliability.
<h2>Action Items</h2>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and encouraging them to attend the SMRP conference.</li><li>Scott introduces Joe Caetano, the guest for the episode, and sets the stage for discussing "chasing the game."</li></ul><br/>
<h3>Joe Caetano's Background and SMRP Experience</h3>
<ul><li>Joe shares his background, mentioning his multiple visits to the SMRP conference and his appreciation for the energy and solutions available.</li><li>Scott and Joe discuss the friendly and collaborative nature of the SMRP event, likening it to a family.</li><li>Joe talks about the importance of connecting with people and solutions at the conference, emphasizing the value of the event.</li><li>Joe mentions his company's focus on solutions and their partnership with Hexagon EAM, highlighting the benefits of using a tier-one platform.</li></ul><br/>
<h3>Discussion on AI and Hexagon EAM</h3>
<ul><li>Joe explains how Hexagon EAM acts as a "quarterback" for AI solutions, providing the necessary data and information.</li><li>He discusses the different stages of maturity in asset management, from starting out to advanced sensor integration.</li><li>Joe uses a hockey analogy to describe "chasing the game," where good teams invest in strategic practices rather than making rash decisions.</li><li>He emphasizes the importance of listening to machines and people to avoid chasing the game and improve business efficiency.</li></ul><br/>
<h3>Challenges of Sustaining Efficiency and Change Management</h3>
<ul><li>Scott raises a concern about sustaining efficiency after achieving initial success, fearing that changes might disrupt progress.</li><li>Joe advises recognizing the aspects that led to success and making small, incremental changes to avoid negative repercussions.</li><li>He warns against replicating success from one situation to another without considering the unique factors of each business.</li><li>Joe stresses the importance of understanding the business and its critical control points to ensure successful change management.</li></ul><br/>
<h3>Importance of Business-First Approach and Collaboration</h3>
<ul><li>Joe shares his company's approach of living with and supporting solutions until they are successful, emphasizing the need for a business-first mindset.</li><li>He discusses the importance of transparency, collaboration, and contribution in managing service delivery.</li><li>Joe introduces the concept of "business trauma," where past negative experiences can hinder progress and collaboration.</li><li>He highlights the need for constructive conversations to identify and address gaps in solutions, ensuring better adoption and success.</li></ul><br/>
<h3>Implementation of Solutions and Overcoming Resistance</h3>
<ul><li>Scott and Joe discuss the importance of process mapping and gap analysis to identify and address business trauma.</li><li>Joe explains their methodology of using blueprint templates to facilitate constructive conversations and identify gaps.</li><li>He emphasizes the need for contributors to own the solution and work together to achieve the desired outcomes.</li><li>Joe shares how their approach has led to better adoption and success in implementing solutions, highlighting the importance of collaboration.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, reiterating the importance of the SMRP conference and the value of attending.</li><li>Joe provides his contact information, encouraging listeners to reach out for help or to discuss solutions.</li><li>Scott thanks Joe for the conversation and encourages listeners to reach out to Joe and other industry professionals.</li><li>The podcast concludes with a reminder to put the SMRP conference on the calendar for the next year, emphasizing its importance for industry professionals.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE CAETANO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jose-c-caetano/" target="_blank" rel="noopener">https://www.linkedin.com/in/jose-c-caetano/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/elevotec/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/elevotec/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.elevotec.com/" target="_blank" rel="noopener">https://www.elevotec.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nvp1yyYC1KQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Joe Caetano, Practice Director at Elevotec </strong>about "Chasing the game in Asset Management"<strong>.</strong>
<div>

Scott MacKenzie and Joe Caetano discuss the importance of avoiding "chasing the game" in asset management and maintenance. Joe emphasizes the value of strategic investment over reactive decision-making, highlighting the role of Hexagon EAM in providing robust solutions. He shares insights from his experience at SMRP conferences, stressing the need for collaboration and learning. Joe also discusses the significance of understanding business processes and addressing "business trauma" to ensure successful implementation of new systems. He advocates for incremental changes and transparency to sustain efficiency and improve operational reliability.
<h2>Action Items</h2>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and encouraging them to attend the SMRP conference.</li><li>Scott introduces Joe Caetano, the guest for the episode, and sets the stage for discussing "chasing the game."</li></ul><br/>
<h3>Joe Caetano's Background and SMRP Experience</h3>
<ul><li>Joe shares his background, mentioning his multiple visits to the SMRP conference and his appreciation for the energy and solutions available.</li><li>Scott and Joe discuss the friendly and collaborative nature of the SMRP event, likening it to a family.</li><li>Joe talks about the importance of connecting with people and solutions at the conference, emphasizing the value of the event.</li><li>Joe mentions his company's focus on solutions and their partnership with Hexagon EAM, highlighting the benefits of using a tier-one platform.</li></ul><br/>
<h3>Discussion on AI and Hexagon EAM</h3>
<ul><li>Joe explains how Hexagon EAM acts as a "quarterback" for AI solutions, providing the necessary data and information.</li><li>He discusses the different stages of maturity in asset management, from starting out to advanced sensor integration.</li><li>Joe uses a hockey analogy to describe "chasing the game," where good teams invest in strategic practices rather than making rash decisions.</li><li>He emphasizes the importance of listening to machines and people to avoid chasing the game and improve business efficiency.</li></ul><br/>
<h3>Challenges of Sustaining Efficiency and Change Management</h3>
<ul><li>Scott raises a concern about sustaining efficiency after achieving initial success, fearing that changes might disrupt progress.</li><li>Joe advises recognizing the aspects that led to success and making small, incremental changes to avoid negative repercussions.</li><li>He warns against replicating success from one situation to another without considering the unique factors of each business.</li><li>Joe stresses the importance of understanding the business and its critical control points to ensure successful change management.</li></ul><br/>
<h3>Importance of Business-First Approach and Collaboration</h3>
<ul><li>Joe shares his company's approach of living with and supporting solutions until they are successful, emphasizing the need for a business-first mindset.</li><li>He discusses the importance of transparency, collaboration, and contribution in managing service delivery.</li><li>Joe introduces the concept of "business trauma," where past negative experiences can hinder progress and collaboration.</li><li>He highlights the need for constructive conversations to identify and address gaps in solutions, ensuring better adoption and success.</li></ul><br/>
<h3>Implementation of Solutions and Overcoming Resistance</h3>
<ul><li>Scott and Joe discuss the importance of process mapping and gap analysis to identify and address business trauma.</li><li>Joe explains their methodology of using blueprint templates to facilitate constructive conversations and identify gaps.</li><li>He emphasizes the need for contributors to own the solution and work together to achieve the desired outcomes.</li><li>Joe shares how their approach has led to better adoption and success in implementing solutions, highlighting the importance of collaboration.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott wraps up the conversation, reiterating the importance of the SMRP conference and the value of attending.</li><li>Joe provides his contact information, encouraging listeners to reach out for help or to discuss solutions.</li><li>Scott thanks Joe for the conversation and encourages listeners to reach out to Joe and other industry professionals.</li><li>The podcast concludes with a reminder to put the SMRP conference on the calendar for the next year, emphasizing its importance for industry professionals.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE CAETANO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jose-c-caetano/" target="_blank" rel="noopener">https://www.linkedin.com/in/jose-c-caetano/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/elevotec/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/elevotec/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.elevotec.com/" target="_blank" rel="noopener">https://www.elevotec.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nvp1yyYC1KQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/joe-caetano-with-elevotec]]></link><guid isPermaLink="false">c354cd2b-ab1e-4f13-8485-427a96a381e6</guid><itunes:image href="https://artwork.captivate.fm/06bc3979-2fe9-4c60-8f47-0b8357052530/Joe-Caetano-Player-Graphic.png"/><pubDate>Tue, 04 Nov 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/c354cd2b-ab1e-4f13-8485-427a96a381e6.mp3" length="42752227" type="audio/mpeg"/><itunes:duration>22:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/2ffead4a-e1a1-4c10-be33-38e4a300803c/index.html" type="text/html"/></item><item><title>Gregorio Hadad with Skyler</title><itunes:title>Gregorio Hadad with Skyler</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Gregorio Hadad, General Manager at Skyler </strong>about "3rd Party Asset Management Solutions"<strong>.</strong>
<div>
<div>

Scott Mackenzie and Gregorio Hadad discuss the evolution of asset management and reliability at the SMRP conference. Gregorio, General Manager at Skyler, highlights Skyler's IoT platform, which collects and analyzes vibration and temperature data to provide actionable insights for customers. Skyler's partnerships with maintenance and repair organizations enhance their ability to support customers effectively. The platform integrates with existing CMMS systems and uses AI to optimize maintenance processes. Gregorio emphasizes the importance of collaboration and human expertise in achieving reliability and efficiency in asset management.
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Attend the SMRP conference in 2026 to connect with industry professionals and learn about the latest developments in asset management and reliability.</li><li>[ ] Reach out to Gregorio Hadad to learn more about Skylar's solutions and explore potential collaboration opportunities.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to SMRP Conference</h3>
<ul><li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and their innovations.</li><li>Scott emphasizes the importance of the SMRP conference, describing it as a spectacular event that professionals should attend.</li><li>Gregorio, thanks Scott for the invitation and expresses excitement about the conference.</li><li>Scott and Gregorio discuss the positive atmosphere and the learning opportunities at the conference.</li></ul><br/>
<h3>Scott's Observations on Industry Renaissance</h3>
<ul><li>Scott reflects on the evolution of asset management and reliability, noting a shift from being seen as a cost to a competitive advantage.</li><li>Scott mentions the need for greater efficiency, insights, and optimization of human capital in the industry.</li><li>Gregorio agrees, noting the changing perception of asset management from a cost to a competitive advantage.</li><li>Scott and Gregorio discuss the importance of finding and supporting existing workforces to ensure success.</li></ul><br/>
<h3>Gregorio's Background and Role at Schuyler</h3>
<ul><li>Gregorio shares his background, mentioning his origins in Argentina and his current role as General Manager at Skyler.</li><li>Schuyler focuses on improving the reliability of end customers through various tools and partnerships.</li><li>Gregorio explains Skyler's IoT platform, which includes hardware partners and in-house AI and analytics.</li><li>Schuyler collects and analyzes data, providing actionable insights and detailed reports to end customers.</li></ul><br/>
<h3>Skyler's IoT Platform and Data Collection</h3>
<ul><li>Scott and Gregorio discuss the data collection process, focusing on vibration and temperature data.</li><li>Gregorio mentions the goal of including more data types in the future.</li><li>The importance of partnerships with CMS companies is highlighted, with plans to integrate Skyler's platform with existing systems.</li><li>Scott emphasizes the need for seamless integration to avoid additional work for end users.</li></ul><br/>
<h3>Partnerships and Collaboration in Asset Management</h3>
<ul><li>Gregorio talks about Skyler's partnerships with maintenance and repair organizations, which are critical for success.</li><li>These partnerships provide local support and understanding of customer pain points.</li><li>Skyler's platform is designed to collaborate with other asset management solutions without friction.</li><li>The importance of collaboration in the industry is reiterated, with a focus on avoiding additional systems for end users.</li></ul><br/>
<h3>Skyler's Approach to Asset Criticality and Monitoring</h3>
<ul><li>Gregorio explains Skyler's approach to assessing asset criticality and determining the right monitoring solutions.</li><li>Schuyler helps customers balance monitoring costs and avoid under-monitoring critical assets.</li><li>The platform provides detailed reports and recommendations for maintenance actions.</li><li>Scott and Gregorio discuss the importance of accurate asset registry and the role of human analysts in interpreting data.</li></ul><br/>
<h3>Skyler's AI and Human Collaboration</h3>
<ul><li>Gregorio highlights the role of Skyler's AI in providing initial alerts and detailed analysis by human vibration analysts.</li><li>The platform aims to make reliability teams more efficient by reducing the time spent on troubleshooting.</li><li>Skyler's system learns from the actions taken by maintenance teams, improving its accuracy over time.</li><li>Scott appreciates the balance between sophisticated technology and the human element in asset management.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott and Gregorio wrap up the conversation, with Scott praising Gregorio's insights and the importance of the SMRP conference.</li><li>Gregorio provides his contact information for listeners interested in learning more about Skyler.</li><li>Scott encourages listeners to attend the SMRP conference in 2026 and highlights the value of meeting industry professionals.</li><li>The Industrial Talk Podcast is promoted as a platform for industry professionals to share their stories and successes.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREGORIO HADAD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/hadadgregorio/" target="_blank" rel="noopener">https://www.linkedin.com/in/hadadgregorio/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/skyler-rotate/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/skyler-rotate/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://goskyler.com/" target="_blank" rel="noopener">https://goskyler.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/jmXjCRxlEbI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Gregorio Hadad, General Manager at Skyler </strong>about "3rd Party Asset Management Solutions"<strong>.</strong>
<div>
<div>

Scott Mackenzie and Gregorio Hadad discuss the evolution of asset management and reliability at the SMRP conference. Gregorio, General Manager at Skyler, highlights Skyler's IoT platform, which collects and analyzes vibration and temperature data to provide actionable insights for customers. Skyler's partnerships with maintenance and repair organizations enhance their ability to support customers effectively. The platform integrates with existing CMMS systems and uses AI to optimize maintenance processes. Gregorio emphasizes the importance of collaboration and human expertise in achieving reliability and efficiency in asset management.
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Attend the SMRP conference in 2026 to connect with industry professionals and learn about the latest developments in asset management and reliability.</li><li>[ ] Reach out to Gregorio Hadad to learn more about Skylar's solutions and explore potential collaboration opportunities.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to SMRP Conference</h3>
<ul><li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and their innovations.</li><li>Scott emphasizes the importance of the SMRP conference, describing it as a spectacular event that professionals should attend.</li><li>Gregorio, thanks Scott for the invitation and expresses excitement about the conference.</li><li>Scott and Gregorio discuss the positive atmosphere and the learning opportunities at the conference.</li></ul><br/>
<h3>Scott's Observations on Industry Renaissance</h3>
<ul><li>Scott reflects on the evolution of asset management and reliability, noting a shift from being seen as a cost to a competitive advantage.</li><li>Scott mentions the need for greater efficiency, insights, and optimization of human capital in the industry.</li><li>Gregorio agrees, noting the changing perception of asset management from a cost to a competitive advantage.</li><li>Scott and Gregorio discuss the importance of finding and supporting existing workforces to ensure success.</li></ul><br/>
<h3>Gregorio's Background and Role at Schuyler</h3>
<ul><li>Gregorio shares his background, mentioning his origins in Argentina and his current role as General Manager at Skyler.</li><li>Schuyler focuses on improving the reliability of end customers through various tools and partnerships.</li><li>Gregorio explains Skyler's IoT platform, which includes hardware partners and in-house AI and analytics.</li><li>Schuyler collects and analyzes data, providing actionable insights and detailed reports to end customers.</li></ul><br/>
<h3>Skyler's IoT Platform and Data Collection</h3>
<ul><li>Scott and Gregorio discuss the data collection process, focusing on vibration and temperature data.</li><li>Gregorio mentions the goal of including more data types in the future.</li><li>The importance of partnerships with CMS companies is highlighted, with plans to integrate Skyler's platform with existing systems.</li><li>Scott emphasizes the need for seamless integration to avoid additional work for end users.</li></ul><br/>
<h3>Partnerships and Collaboration in Asset Management</h3>
<ul><li>Gregorio talks about Skyler's partnerships with maintenance and repair organizations, which are critical for success.</li><li>These partnerships provide local support and understanding of customer pain points.</li><li>Skyler's platform is designed to collaborate with other asset management solutions without friction.</li><li>The importance of collaboration in the industry is reiterated, with a focus on avoiding additional systems for end users.</li></ul><br/>
<h3>Skyler's Approach to Asset Criticality and Monitoring</h3>
<ul><li>Gregorio explains Skyler's approach to assessing asset criticality and determining the right monitoring solutions.</li><li>Schuyler helps customers balance monitoring costs and avoid under-monitoring critical assets.</li><li>The platform provides detailed reports and recommendations for maintenance actions.</li><li>Scott and Gregorio discuss the importance of accurate asset registry and the role of human analysts in interpreting data.</li></ul><br/>
<h3>Skyler's AI and Human Collaboration</h3>
<ul><li>Gregorio highlights the role of Skyler's AI in providing initial alerts and detailed analysis by human vibration analysts.</li><li>The platform aims to make reliability teams more efficient by reducing the time spent on troubleshooting.</li><li>Skyler's system learns from the actions taken by maintenance teams, improving its accuracy over time.</li><li>Scott appreciates the balance between sophisticated technology and the human element in asset management.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott and Gregorio wrap up the conversation, with Scott praising Gregorio's insights and the importance of the SMRP conference.</li><li>Gregorio provides his contact information for listeners interested in learning more about Skyler.</li><li>Scott encourages listeners to attend the SMRP conference in 2026 and highlights the value of meeting industry professionals.</li><li>The Industrial Talk Podcast is promoted as a platform for industry professionals to share their stories and successes.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREGORIO HADAD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/hadadgregorio/" target="_blank" rel="noopener">https://www.linkedin.com/in/hadadgregorio/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/skyler-rotate/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/skyler-rotate/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://goskyler.com/" target="_blank" rel="noopener">https://goskyler.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/jmXjCRxlEbI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/gregorio-hadad-goskyler]]></link><guid isPermaLink="false">5d90bcec-fa92-4265-912a-55eaad3df7f7</guid><itunes:image href="https://artwork.captivate.fm/02218d64-9160-4f13-9bc2-96fe3e1cc37e/Gregorio-Hadad-Player-Graphic.png"/><pubDate>Thu, 30 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/5d90bcec-fa92-4265-912a-55eaad3df7f7.mp3" length="42752227" type="audio/mpeg"/><itunes:duration>22:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/045a3623-20b8-4527-81d8-6785843f7b11/index.html" type="text/html"/></item><item><title>Paige Haddy with Mobius Institute and Noria</title><itunes:title>Paige Haddy with Mobius Institute and Noria</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Paige Haddy, Vice President of Marketing at Mobius Institute and Noria </strong>about "Inspiring the next generation through education"<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk Podcast, celebrating industry professionals and their relentless efforts in asset management, reliability, and maintenance. At the SMRP conference, he interviews Paige Haddy, Vice President of Marketing for Mobius Institute and Noria Corporation. Paige emphasizes the importance of mentorship, especially for the younger generation, and the need for reliable education and training. She highlights the significance of consistent, trustworthy information and the role of events like SMRP in fostering connections and professional development. Paige also discusses the value of asking questions and nurturing relationships to inspire the next generation.
<h2>Action Items</h2>
<ul><li>[ ] Extend an olive branch to new speakers and presenters to give them a platform to share their stories and expertise.</li><li>[ ] Explore using TikTok or other social media platforms to connect with and inspire the younger generation.</li><li>[ ] Find two or three people to loop in and give them a platform to share their knowledge and experiences.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their relentless efforts in solving daily problems.</li><li>Scott mentions the current broadcasting location at SMRP, describing the event as a collection of problem solvers in asset management, reliability, and maintenance.</li><li>Scott introduces Paige Haddy, Vice President of Marketing for Mobius Institute and Noria Corporation, and expresses excitement about her involvement.</li></ul><br/>
<h3>Discussion on Upcoming Conferences and Personal Experiences</h3>
<ul><li>Paige shares that they are leaving for a conference in Las Vegas at 4 AM the next morning, highlighting the relentless nature of their work.</li><li>Scott and Paige discuss their experiences with Las Vegas, including personal anecdotes about gambling and dining.</li><li>Paige expresses a desire to visit the Hoover Dam and the Grand Canyon, which are on their list of places to see.</li><li>Scott recalls his first visit to the Grand Canyon, describing the experience as awe-inspiring.</li></ul><br/>
<h3>Introduction of Paige Hattie and Her Role at Mobius Institute</h3>
<ul><li>Paige Hattie introduces herself as the Vice President of Marketing for Mobius Institute and Noria Corporation, expressing excitement about her new role.</li><li>Paige explains her responsibilities, including marketing, publishing events, and content-related activities.</li><li>She emphasizes the importance of connecting with people and continuing education in the industry.</li><li>Paige mentions her 12-year experience in the industry and her passion for people and education.</li></ul><br/>
<h3>Challenges and Opportunities in Industry Events and Mentorship</h3>
<ul><li>Scott and Paige discuss the challenges of industry events, including the need for new blood and mentorship for the younger generation.</li><li>Paige suggests a mentorship role to help bring up people who might not be in that role already, emphasizing the importance of leading by example.</li><li>They talk about the importance of inspiring the next generation and overcoming the fear of sharing stories.</li><li>Paige encourages embracing uncertainty and using it as fuel for forward progress.</li></ul><br/>
<h3>The Importance of Reliable Education and Training</h3>
<ul><li>Scott and Paige discuss the current education system's ability to be nimble and relevant, emphasizing the need for reliable and consistent training.</li><li>Paige highlights the importance of trustworthy education partners, such as SMRP, Mobius Institute, and Noria, for providing reliable and accurate information.</li><li>They discuss the challenges of staying up to date with varying opinions and the importance of ISO accreditation.</li><li>Paige emphasizes the value of events like SMRP for providing a platform for diverse perspectives and reliable education.</li></ul><br/>
<h3>Investing in Workforce Education and Inspiring the Next Generation</h3>
<ul><li>Scott and Paige discuss the need for companies to invest in their workforce consistently, not just through one-time meetings.</li><li>Paige emphasizes the importance of building a culture of education, which is an ongoing process.</li><li>They talk about the role of leadership in setting the tone for the younger generation and the importance of consistency in communication.</li><li>Paige shares her experience at the Empowering Women in Industry event, highlighting the importance of asking questions and nurturing relationships.</li></ul><br/>
<h3>Leveraging Social Media and Digital Platforms for Outreach</h3>
<ul><li>Scott expresses concerns about the effectiveness of different social media platforms in reaching the younger generation.</li><li>Paige encourages Scott to explore platforms like TikTok, emphasizing the importance of meeting the audience where they are.</li><li>They discuss the potential of using digital platforms to inspire and educate the younger generation.</li><li>Paige shares her own experiences with social media and the importance of starting conversations and taking action.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Paige wrap up the conversation, emphasizing the importance of connecting with people and building relationships.</li><li>Paige provides her contact information, including her LinkedIn page and email, encouraging listeners to reach out to her.</li><li>Scott encourages listeners to attend the SMRP event in 2026 and to make connections with industry professionals.</li><li>The podcast concludes with Scott reiterating the importance of telling one's story and the role of industrial professionals in shaping the future.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAIGE HADDY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paige-haddy-cmp-6265a534/" target="_blank" rel="noopener">https://www.linkedin.com/in/paige-haddy-cmp-6265a534/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/mobius-institute/" target="_blank" rel="noopener">https://www.linkedin.com/company/mobius-institute/</a>

<strong>Company Website:</strong> <a href="https://www.mobiusinstitute.com/mina/" target="_blank" rel="noopener">https://www.mobiusinstitute.com/mina/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/owUTEMRXSBQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Paige Haddy, Vice President of Marketing at Mobius Institute and Noria </strong>about "Inspiring the next generation through education"<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk Podcast, celebrating industry professionals and their relentless efforts in asset management, reliability, and maintenance. At the SMRP conference, he interviews Paige Haddy, Vice President of Marketing for Mobius Institute and Noria Corporation. Paige emphasizes the importance of mentorship, especially for the younger generation, and the need for reliable education and training. She highlights the significance of consistent, trustworthy information and the role of events like SMRP in fostering connections and professional development. Paige also discusses the value of asking questions and nurturing relationships to inspire the next generation.
<h2>Action Items</h2>
<ul><li>[ ] Extend an olive branch to new speakers and presenters to give them a platform to share their stories and expertise.</li><li>[ ] Explore using TikTok or other social media platforms to connect with and inspire the younger generation.</li><li>[ ] Find two or three people to loop in and give them a platform to share their knowledge and experiences.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their relentless efforts in solving daily problems.</li><li>Scott mentions the current broadcasting location at SMRP, describing the event as a collection of problem solvers in asset management, reliability, and maintenance.</li><li>Scott introduces Paige Haddy, Vice President of Marketing for Mobius Institute and Noria Corporation, and expresses excitement about her involvement.</li></ul><br/>
<h3>Discussion on Upcoming Conferences and Personal Experiences</h3>
<ul><li>Paige shares that they are leaving for a conference in Las Vegas at 4 AM the next morning, highlighting the relentless nature of their work.</li><li>Scott and Paige discuss their experiences with Las Vegas, including personal anecdotes about gambling and dining.</li><li>Paige expresses a desire to visit the Hoover Dam and the Grand Canyon, which are on their list of places to see.</li><li>Scott recalls his first visit to the Grand Canyon, describing the experience as awe-inspiring.</li></ul><br/>
<h3>Introduction of Paige Hattie and Her Role at Mobius Institute</h3>
<ul><li>Paige Hattie introduces herself as the Vice President of Marketing for Mobius Institute and Noria Corporation, expressing excitement about her new role.</li><li>Paige explains her responsibilities, including marketing, publishing events, and content-related activities.</li><li>She emphasizes the importance of connecting with people and continuing education in the industry.</li><li>Paige mentions her 12-year experience in the industry and her passion for people and education.</li></ul><br/>
<h3>Challenges and Opportunities in Industry Events and Mentorship</h3>
<ul><li>Scott and Paige discuss the challenges of industry events, including the need for new blood and mentorship for the younger generation.</li><li>Paige suggests a mentorship role to help bring up people who might not be in that role already, emphasizing the importance of leading by example.</li><li>They talk about the importance of inspiring the next generation and overcoming the fear of sharing stories.</li><li>Paige encourages embracing uncertainty and using it as fuel for forward progress.</li></ul><br/>
<h3>The Importance of Reliable Education and Training</h3>
<ul><li>Scott and Paige discuss the current education system's ability to be nimble and relevant, emphasizing the need for reliable and consistent training.</li><li>Paige highlights the importance of trustworthy education partners, such as SMRP, Mobius Institute, and Noria, for providing reliable and accurate information.</li><li>They discuss the challenges of staying up to date with varying opinions and the importance of ISO accreditation.</li><li>Paige emphasizes the value of events like SMRP for providing a platform for diverse perspectives and reliable education.</li></ul><br/>
<h3>Investing in Workforce Education and Inspiring the Next Generation</h3>
<ul><li>Scott and Paige discuss the need for companies to invest in their workforce consistently, not just through one-time meetings.</li><li>Paige emphasizes the importance of building a culture of education, which is an ongoing process.</li><li>They talk about the role of leadership in setting the tone for the younger generation and the importance of consistency in communication.</li><li>Paige shares her experience at the Empowering Women in Industry event, highlighting the importance of asking questions and nurturing relationships.</li></ul><br/>
<h3>Leveraging Social Media and Digital Platforms for Outreach</h3>
<ul><li>Scott expresses concerns about the effectiveness of different social media platforms in reaching the younger generation.</li><li>Paige encourages Scott to explore platforms like TikTok, emphasizing the importance of meeting the audience where they are.</li><li>They discuss the potential of using digital platforms to inspire and educate the younger generation.</li><li>Paige shares her own experiences with social media and the importance of starting conversations and taking action.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Paige wrap up the conversation, emphasizing the importance of connecting with people and building relationships.</li><li>Paige provides her contact information, including her LinkedIn page and email, encouraging listeners to reach out to her.</li><li>Scott encourages listeners to attend the SMRP event in 2026 and to make connections with industry professionals.</li><li>The podcast concludes with Scott reiterating the importance of telling one's story and the role of industrial professionals in shaping the future.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAIGE HADDY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paige-haddy-cmp-6265a534/" target="_blank" rel="noopener">https://www.linkedin.com/in/paige-haddy-cmp-6265a534/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/mobius-institute/" target="_blank" rel="noopener">https://www.linkedin.com/company/mobius-institute/</a>

<strong>Company Website:</strong> <a href="https://www.mobiusinstitute.com/mina/" target="_blank" rel="noopener">https://www.mobiusinstitute.com/mina/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/owUTEMRXSBQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/paige-haddy-with-mobiusinstitute-and-noria]]></link><guid isPermaLink="false">7ea3a456-db92-4b42-86a3-e23b686b9a96</guid><itunes:image href="https://artwork.captivate.fm/d624d1c8-da7a-43fe-83d9-bdecc677e22a/Paige-Haddy-Player-Graphic.png"/><pubDate>Tue, 28 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/7ea3a456-db92-4b42-86a3-e23b686b9a96.mp3" length="40025117" type="audio/mpeg"/><itunes:duration>20:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/b435686d-71bf-4966-9813-63784b67cd63/index.html" type="text/html"/></item><item><title>Asad Malik with Fluke Reliability</title><itunes:title>Asad Malik with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Asad Malik, Senior Manager at Fluke Reliability </strong>about "AI enabled asset management solutions and insights"<strong>.</strong>
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Scott MacKenzie and Asad Malik discuss the transformative impact of AI on maintenance and reliability in the industrial sector. Asad shares his background in mechanical engineering and his role at Fluke Reliability, emphasizing the importance of AI in enhancing efficiency and work enjoyment. A report by Microsoft and LinkedIn revealed that 75% of AI users are self-reliant, and AI tools have significantly improved efficiency. Asad highlights the evolution from reactive to proactive maintenance strategies, leveraging AI to analyze vast data sets. He advocates for hybrid systems combining AI with human expertise to optimize maintenance processes and predictive capabilities.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Asad Malik on LinkedIn to discuss further opportunities in leveraging AI for maintenance and reliability.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Speaker 1 provides background on Scott MacKenzie, highlighting his dedication to industry innovations and trends.</li><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and encouraging them to join the SMRP community.</li><li>Scott introduces Asad Malik from Fluke Reliability, emphasizing his commitment to industry success.</li></ul><br/>
<h3>Asad Malik's Background and Career Journey</h3>
<ul><li>Asad Malik shares his educational and professional background, starting with a degree in mechanical engineering and moving up to various roles in the Middle East.</li><li>He discusses his transition from plant engineering to vendor roles, including senior application engineer, training manager, and sales leader.</li><li>Asad mentions his relocation to the United States and his current role as a senior reliability sales manager at Fluke Reliability.</li><li>Scott and Asad discuss the harsh environment of the cement and mining industry, where best practices in maintenance and predictive maintenance are crucial.</li></ul><br/>
<h3>Transforming Maintenance and Reliability Using AI</h3>
<ul><li>Scott and Asad delve into the topic of transforming maintenance and reliability using AI and predictive maintenance.</li><li>Asad references a report by Microsoft and LinkedIn, which surveyed over 30,000 people about AI usage in the workplace.</li><li>The report found that 75% of people using AI tools were doing so without company support, highlighting the importance of personal AI adoption.</li><li>Asad emphasizes the benefits of AI in increasing efficiency, boosting focus, and improving work enjoyment, leading to higher retention.</li></ul><br/>
<h3>Challenges and Opportunities in AI Adoption</h3>
<ul><li>Scott and Asad discuss the challenges of AI adoption, including the need for large data sets and the potential for information starvation.</li><li>Asad argues that industrial research and papers will continue to contribute to AI development, ensuring its transformative impact on maintenance and daily life.</li><li>They explore the evolution of maintenance strategies from reactive to proactive, with AI playing a crucial role in analyzing vast amounts of data.</li><li>Asad shares a case study of Azima vibration monitoring, where AI helps in analyzing data from thousands of machines, significantly increasing efficiency.</li></ul><br/>
<h3>Hybrid Systems and Human-AI Collaboration</h3>
<ul><li>Scott and Asad discuss the importance of hybrid systems in maintenance, combining human expertise with AI tools.</li><li>Asad explains how AI can handle large data sets, allowing human experts to focus on critical issues.</li><li>They highlight the role of AI in enhancing human efficiency and decision-making in maintenance tasks.</li><li>Scott shares his personal experience with AI tools, such as Copilot, which have transformed the way he seeks information and answers.</li></ul><br/>
<h3>Future of AI in Maintenance and Reliability</h3>
<ul><li>Asad predicts significant improvements in maintenance and reliability over the next decade, driven by AI and other advanced technologies.</li><li>He emphasizes the need for companies to proactively adopt AI and other technologies to stay competitive and improve operational efficiency.</li><li>Scott reflects on the rapid evolution of AI, from initial skepticism to widespread adoption, and the potential for future breakthroughs like quantum computing.</li><li>They conclude with a discussion on the importance of continuous learning and adaptation to leverage AI in the industrial sector.</li></ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul><li>Scott encourages listeners to reach out to Asad Malik on LinkedIn for further discussions on AI and maintenance.</li><li>He reiterates the importance of attending events like SMRP to stay current with industry trends and innovations.</li><li>Scott wraps up the podcast, expressing excitement about future conversations and the transformative potential of AI in the industrial sector.</li><li>The podcast concludes with a reminder to stay tuned for more insights and discussions from the SMRP event.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ASAD MALIK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/asadmmalik/" target="_blank" rel="noopener">https://www.linkedin.com/in/asadmmalik/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/VRuFV5r-218
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Asad Malik, Senior Manager at Fluke Reliability </strong>about "AI enabled asset management solutions and insights"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie and Asad Malik discuss the transformative impact of AI on maintenance and reliability in the industrial sector. Asad shares his background in mechanical engineering and his role at Fluke Reliability, emphasizing the importance of AI in enhancing efficiency and work enjoyment. A report by Microsoft and LinkedIn revealed that 75% of AI users are self-reliant, and AI tools have significantly improved efficiency. Asad highlights the evolution from reactive to proactive maintenance strategies, leveraging AI to analyze vast data sets. He advocates for hybrid systems combining AI with human expertise to optimize maintenance processes and predictive capabilities.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Asad Malik on LinkedIn to discuss further opportunities in leveraging AI for maintenance and reliability.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>Speaker 1 provides background on Scott MacKenzie, highlighting his dedication to industry innovations and trends.</li><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and encouraging them to join the SMRP community.</li><li>Scott introduces Asad Malik from Fluke Reliability, emphasizing his commitment to industry success.</li></ul><br/>
<h3>Asad Malik's Background and Career Journey</h3>
<ul><li>Asad Malik shares his educational and professional background, starting with a degree in mechanical engineering and moving up to various roles in the Middle East.</li><li>He discusses his transition from plant engineering to vendor roles, including senior application engineer, training manager, and sales leader.</li><li>Asad mentions his relocation to the United States and his current role as a senior reliability sales manager at Fluke Reliability.</li><li>Scott and Asad discuss the harsh environment of the cement and mining industry, where best practices in maintenance and predictive maintenance are crucial.</li></ul><br/>
<h3>Transforming Maintenance and Reliability Using AI</h3>
<ul><li>Scott and Asad delve into the topic of transforming maintenance and reliability using AI and predictive maintenance.</li><li>Asad references a report by Microsoft and LinkedIn, which surveyed over 30,000 people about AI usage in the workplace.</li><li>The report found that 75% of people using AI tools were doing so without company support, highlighting the importance of personal AI adoption.</li><li>Asad emphasizes the benefits of AI in increasing efficiency, boosting focus, and improving work enjoyment, leading to higher retention.</li></ul><br/>
<h3>Challenges and Opportunities in AI Adoption</h3>
<ul><li>Scott and Asad discuss the challenges of AI adoption, including the need for large data sets and the potential for information starvation.</li><li>Asad argues that industrial research and papers will continue to contribute to AI development, ensuring its transformative impact on maintenance and daily life.</li><li>They explore the evolution of maintenance strategies from reactive to proactive, with AI playing a crucial role in analyzing vast amounts of data.</li><li>Asad shares a case study of Azima vibration monitoring, where AI helps in analyzing data from thousands of machines, significantly increasing efficiency.</li></ul><br/>
<h3>Hybrid Systems and Human-AI Collaboration</h3>
<ul><li>Scott and Asad discuss the importance of hybrid systems in maintenance, combining human expertise with AI tools.</li><li>Asad explains how AI can handle large data sets, allowing human experts to focus on critical issues.</li><li>They highlight the role of AI in enhancing human efficiency and decision-making in maintenance tasks.</li><li>Scott shares his personal experience with AI tools, such as Copilot, which have transformed the way he seeks information and answers.</li></ul><br/>
<h3>Future of AI in Maintenance and Reliability</h3>
<ul><li>Asad predicts significant improvements in maintenance and reliability over the next decade, driven by AI and other advanced technologies.</li><li>He emphasizes the need for companies to proactively adopt AI and other technologies to stay competitive and improve operational efficiency.</li><li>Scott reflects on the rapid evolution of AI, from initial skepticism to widespread adoption, and the potential for future breakthroughs like quantum computing.</li><li>They conclude with a discussion on the importance of continuous learning and adaptation to leverage AI in the industrial sector.</li></ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul><li>Scott encourages listeners to reach out to Asad Malik on LinkedIn for further discussions on AI and maintenance.</li><li>He reiterates the importance of attending events like SMRP to stay current with industry trends and innovations.</li><li>Scott wraps up the podcast, expressing excitement about future conversations and the transformative potential of AI in the industrial sector.</li><li>The podcast concludes with a reminder to stay tuned for more insights and discussions from the SMRP event.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ASAD MALIK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/asadmmalik/" target="_blank" rel="noopener">https://www.linkedin.com/in/asadmmalik/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/VRuFV5r-218
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/asad-malik-with-fluke-reliability]]></link><guid isPermaLink="false">778dd08b-c001-404c-b765-f5c43a989cc6</guid><itunes:image href="https://artwork.captivate.fm/88972e71-c926-4b76-8763-70177c619fe7/Asad-Malik-Player-Graphic.png"/><pubDate>Thu, 23 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/778dd08b-c001-404c-b765-f5c43a989cc6.mp3" length="42048322" type="audio/mpeg"/><itunes:duration>21:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/41f51b9c-7981-4b79-8980-57c0c95876dc/index.html" type="text/html"/></item><item><title>Sabira Lakhani and Jack Reinke with Sparetech</title><itunes:title>Sabira Lakhani and Jack Reinke with Sparetech</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Sabira Lakhani and Jack Reinke with Sparetech </strong>about "Insights and transparency on inventory"<strong>.</strong>
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<div>

Scott MacKenzie hosts the Industrial Talk podcast, sponsored by CAP Logistics, celebrating industry professionals. At the SMRP event in Fort Worth, he interviews Sabira Lakhani and Jack Reinke from Sparetech. Sabira, VP of Product, discusses their technology for reusing commercial furniture and lab equipment, aiming to reduce waste and costs. Jack, an account executive, highlights their software for managing spare parts, reducing downtime by providing transparency on inventory. They discuss the importance of innovation, overcoming tribal knowledge barriers, and the role of AI in future industry solutions. Spirit Tech's software can be deployed in weeks, offering significant savings through data consolidation and improved efficiency.
<h2>Action Items</h2>
<ul><li>[ ] Connect with Jack Reinke on LinkedIn.</li><li>[ ] Connect with Sabira Lakhani on LinkedIn.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>The podcast aims to celebrate industry professionals and their contributions to solving global problems.</li><li>Scott MacKenzie welcomes listeners to the event, SMRP, held in Fort Worth, Texas, highlighting its significance for asset management, reliability, and maintenance professionals.</li><li>Scott introduces the guests, Sabira and Jack from Spirit Tech, and expresses excitement about their participation in the podcast.</li></ul><br/>
<h3>Guest Introductions and Backgrounds</h3>
<ul><li>Sabira introduces herself as the VP of Product at Sparetech, new to the company but with a background in circular economy technology focused on reusing commercial furniture and lab equipment.</li><li>Jack introduces himself as an account executive at Sparetech, the first US employee, and shares his background in manufacturing and commercial printing.</li><li>Scott MacKenzie discusses the importance of inspiring the next generation of industry leaders and the challenges of communicating the value of innovation within the industry.</li><li>Sabira and Jack share their thoughts on the need for a culture of innovation and the importance of bridging the gap between old and new technology.</li></ul><br/>
<h3>Challenges in Industry and Technology Adoption</h3>
<ul><li>Scott MacKenzie emphasizes the need for better communication and understanding of the importance of innovation within the industry.</li><li>Jack discusses the challenges of confidence and communication among industry professionals, especially when it comes to new technology.</li><li>Sabira highlights the importance of creating a scalable way to pass on tribal knowledge within the industry.</li><li>The conversation touches on the need for industry professionals to adapt to new technology and the importance of making technology user-friendly and accessible.</li></ul><br/>
<h3>Sparetech's Solution and Value Proposition</h3>
<ul><li>Sabira explains Spirit Tech's focus on eliminating downtime in factories by providing transparency on spare parts data.</li><li>Jack discusses the challenges of maintaining accurate inventory data and the importance of preventing the creation of duplicate parts.</li><li>Scott MacKenzie inquires about the company's ability to integrate with existing systems like CMMS and ERPs, and Jack explains the flexibility of their solution, including manual file exchange for initial data uploads.</li><li>Sabira and Jack discuss the potential savings and efficiency gains from using Spirit Tech's solution, including avoiding unnecessary spend and improving team effectiveness.</li></ul><br/>
<h3>Future of Technology and Industry Innovation</h3>
<ul><li>Sabira shares her vision of future technology, including the use of VR glasses to provide real-time data and insights in storerooms.</li><li>Scott MacKenzie shares an example of VR technology used in another event, highlighting the potential of such technology in the industry.</li><li>Sabira and Jack discuss the role of AI in standardizing and searching data, and the importance of connecting the dots in the industry for better decision-making.</li><li>The conversation touches on the potential for AI to provide transparency in spare parts data, including where to buy and sell parts, and the importance of real-time decision-making.</li></ul><br/>
<h3>Deployment and Implementation of Sparetech's Solution</h3>
<ul><li>Jack explains the fast deployment time of Sparetech's solution, typically taking weeks rather than months.</li><li>Scott MacKenzie emphasizes the importance of stability and ongoing value in inventory management and spare parts solutions.</li><li>Sabira and Jack discuss the recurring value of their solution in preventing the creation of bad data and ensuring accurate spare parts data.</li><li>The conversation highlights the importance of process and discipline in maintaining accurate inventory data and the role of software in supporting these efforts.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott MacKenzie wraps up the conversation, emphasizing the importance of inspiring the next generation of industry leaders.</li><li>Sabira and Jack provide their contact information, including LinkedIn profiles, for listeners interested in learning more about Spirit Tech.</li><li>Scott encourages listeners to reach out to Sabira and Jack and to stay tuned for more conversations from the SMRP event.</li><li>The podcast concludes with a reminder of the importance of inspiring the next generation and the role of industry professionals in driving innovation and efficiency.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SABIRA LAKHANI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sabira-lakhani/" target="_blank" rel="noopener">https://www.linkedin.com/in/sabira-lakhani/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/sparetech-io/" target="_blank" rel="noopener">https://www.linkedin.com/company/sparetech-io/</a>

<strong>Company Website:</strong> <a href="https://sparetech.io/" target="_blank" rel="noopener">https://sparetech.io/</a>
<h2>JACK REINKE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jack-reinke-41b30329/" target="_blank" rel="noopener">https://www.linkedin.com/in/jack-reinke-41b30329/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/w6k39_CLieQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Sabira Lakhani and Jack Reinke with Sparetech </strong>about "Insights and transparency on inventory"<strong>.</strong>
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Scott MacKenzie hosts the Industrial Talk podcast, sponsored by CAP Logistics, celebrating industry professionals. At the SMRP event in Fort Worth, he interviews Sabira Lakhani and Jack Reinke from Sparetech. Sabira, VP of Product, discusses their technology for reusing commercial furniture and lab equipment, aiming to reduce waste and costs. Jack, an account executive, highlights their software for managing spare parts, reducing downtime by providing transparency on inventory. They discuss the importance of innovation, overcoming tribal knowledge barriers, and the role of AI in future industry solutions. Spirit Tech's software can be deployed in weeks, offering significant savings through data consolidation and improved efficiency.
<h2>Action Items</h2>
<ul><li>[ ] Connect with Jack Reinke on LinkedIn.</li><li>[ ] Connect with Sabira Lakhani on LinkedIn.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP logistics, emphasizing the importance of 24/7 insights into supply chains.</li><li>The podcast aims to celebrate industry professionals and their contributions to solving global problems.</li><li>Scott MacKenzie welcomes listeners to the event, SMRP, held in Fort Worth, Texas, highlighting its significance for asset management, reliability, and maintenance professionals.</li><li>Scott introduces the guests, Sabira and Jack from Spirit Tech, and expresses excitement about their participation in the podcast.</li></ul><br/>
<h3>Guest Introductions and Backgrounds</h3>
<ul><li>Sabira introduces herself as the VP of Product at Sparetech, new to the company but with a background in circular economy technology focused on reusing commercial furniture and lab equipment.</li><li>Jack introduces himself as an account executive at Sparetech, the first US employee, and shares his background in manufacturing and commercial printing.</li><li>Scott MacKenzie discusses the importance of inspiring the next generation of industry leaders and the challenges of communicating the value of innovation within the industry.</li><li>Sabira and Jack share their thoughts on the need for a culture of innovation and the importance of bridging the gap between old and new technology.</li></ul><br/>
<h3>Challenges in Industry and Technology Adoption</h3>
<ul><li>Scott MacKenzie emphasizes the need for better communication and understanding of the importance of innovation within the industry.</li><li>Jack discusses the challenges of confidence and communication among industry professionals, especially when it comes to new technology.</li><li>Sabira highlights the importance of creating a scalable way to pass on tribal knowledge within the industry.</li><li>The conversation touches on the need for industry professionals to adapt to new technology and the importance of making technology user-friendly and accessible.</li></ul><br/>
<h3>Sparetech's Solution and Value Proposition</h3>
<ul><li>Sabira explains Spirit Tech's focus on eliminating downtime in factories by providing transparency on spare parts data.</li><li>Jack discusses the challenges of maintaining accurate inventory data and the importance of preventing the creation of duplicate parts.</li><li>Scott MacKenzie inquires about the company's ability to integrate with existing systems like CMMS and ERPs, and Jack explains the flexibility of their solution, including manual file exchange for initial data uploads.</li><li>Sabira and Jack discuss the potential savings and efficiency gains from using Spirit Tech's solution, including avoiding unnecessary spend and improving team effectiveness.</li></ul><br/>
<h3>Future of Technology and Industry Innovation</h3>
<ul><li>Sabira shares her vision of future technology, including the use of VR glasses to provide real-time data and insights in storerooms.</li><li>Scott MacKenzie shares an example of VR technology used in another event, highlighting the potential of such technology in the industry.</li><li>Sabira and Jack discuss the role of AI in standardizing and searching data, and the importance of connecting the dots in the industry for better decision-making.</li><li>The conversation touches on the potential for AI to provide transparency in spare parts data, including where to buy and sell parts, and the importance of real-time decision-making.</li></ul><br/>
<h3>Deployment and Implementation of Sparetech's Solution</h3>
<ul><li>Jack explains the fast deployment time of Sparetech's solution, typically taking weeks rather than months.</li><li>Scott MacKenzie emphasizes the importance of stability and ongoing value in inventory management and spare parts solutions.</li><li>Sabira and Jack discuss the recurring value of their solution in preventing the creation of bad data and ensuring accurate spare parts data.</li><li>The conversation highlights the importance of process and discipline in maintaining accurate inventory data and the role of software in supporting these efforts.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott MacKenzie wraps up the conversation, emphasizing the importance of inspiring the next generation of industry leaders.</li><li>Sabira and Jack provide their contact information, including LinkedIn profiles, for listeners interested in learning more about Spirit Tech.</li><li>Scott encourages listeners to reach out to Sabira and Jack and to stay tuned for more conversations from the SMRP event.</li><li>The podcast concludes with a reminder of the importance of inspiring the next generation and the role of industry professionals in driving innovation and efficiency.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SABIRA LAKHANI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sabira-lakhani/" target="_blank" rel="noopener">https://www.linkedin.com/in/sabira-lakhani/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/sparetech-io/" target="_blank" rel="noopener">https://www.linkedin.com/company/sparetech-io/</a>

<strong>Company Website:</strong> <a href="https://sparetech.io/" target="_blank" rel="noopener">https://sparetech.io/</a>
<h2>JACK REINKE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jack-reinke-41b30329/" target="_blank" rel="noopener">https://www.linkedin.com/in/jack-reinke-41b30329/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/w6k39_CLieQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/sabira-lakhani-and-jack-reinke-sparetech]]></link><guid isPermaLink="false">5d83b799-cee4-4bc2-8520-a851a8389ce4</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 21 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/5d83b799-cee4-4bc2-8520-a851a8389ce4.mp3" length="50580352" type="audio/mpeg"/><itunes:duration>26:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/093d5cf2-9f14-4227-af13-f912852adeae/index.html" type="text/html"/></item><item><title>Manpreet Singh with Nanoprecise</title><itunes:title>Manpreet Singh with Nanoprecise</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Manpreet Singh, CEO/CTO at Nanoprecise </strong>about "Energy Centered Maintenance"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Manpreet Singh, CEO of Nanoprecise, about their energy-centric maintenance technology. Nanoprecise's "Machine Doctor" uses sensors to diagnose and prescribe maintenance for machines, linking mechanical issues to energy consumption. Singh highlights that 75% of a machine's life cycle cost is electricity, and even minor faults can increase energy consumption by 5%. The platform integrates with existing systems like CMMS and uses AI algorithms to improve efficiency and reduce energy waste. Singh emphasizes the importance of augmenting maintenance professionals' skills to address the industry's talent crunch.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Manpreet Singh (CEO, Nanoprecise) to learn more about the company's solutions.</li><li>[ ] Connect with Manpreet Singh on LinkedIn.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Speaker 1 introduces Scott Mackenzie as the host of the Industrial Talk Podcast, highlighting his dedication to industry innovations and trends.</li><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions to changing lives.</li><li>Scott mentions the current location at the SMRP event, noting the ongoing work and the need to lay down carpet.</li><li>Scott introduces the guest, Manpreet Singh, and the topic of energy-centered maintenance, expressing excitement about the discussion.</li></ul><br/>
<h3>Manpreet Singh's Background and Career Journey</h3>
<ul><li>Manpreet Singh shares his background as an engineer, starting in the manufacturing industry with pressure vessels and heat exchangers.</li><li>He discusses his transition to renewable projects, his interest in IoT, and his experience in health tech before moving to Canada.</li><li>Manpreet joined Nanoprecise as CTO in early 2023 and has since taken over as CEO, leading the company's growth and development.</li><li>Scott and Manpreet discuss their shared background in renewable energy, specifically in solar projects.</li></ul><br/>
<h3>Overview of Nanoprecise and Energy-Centered Maintenance</h3>
<ul><li>Manpreet explains Nanoprecise's technology, called Machine Doctor, which senses and diagnoses machine parameters and prescribes necessary actions.</li><li>He highlights the importance of energy-centered maintenance, linking mechanical issues to energy consumption.</li><li>Scott inquires about the applicability of Nanoprecise's solution to assets in motion, and Manpreet confirms their focus on rotary equipment.</li><li>Manpreet provides insights into the significant energy waste due to inefficiencies and faults in machines, emphasizing the need for better maintenance practices.</li></ul><br/>
<h3>Energy Consumption and Life Cycle Costs</h3>
<ul><li>Manpreet discusses the impact of minor and major faults on energy consumption, noting that a minor issue can increase energy consumption by 5%, while a major fault can increase it by 25-40%.</li><li>Scott and Manpreet agree on the importance of reducing energy consumption to improve overall efficiency.</li><li>Manpreet explains that 75% of the life cycle cost of a motor-driven machine is electricity, making energy efficiency crucial.</li><li>The conversation shifts to the paradigm shift in maintenance practices, focusing on both mechanical health and energy consumption.</li></ul><br/>
<h3>Data Integration and Platform Capabilities</h3>
<ul><li>Manpreet describes Nanoprecise's platform, which integrates sensor data and provides actionable insights.</li><li>He explains the importance of correlating mechanical health with energy consumption to make informed decisions.</li><li>Scott and Manpreet discuss the need for seamless integration with existing systems like CMMS to avoid disrupting workflows.</li><li>Manpreet highlights the flexibility of Nano Precise's system, which allows for bi-directional data flow and continuous improvement of algorithms.</li></ul><br/>
<h3>AI and Machine Learning in Nanoprecise's Solutions</h3>
<ul><li>Manpreet shares that Nanoprecise has been using AI algorithms for years, now leveraging LLMs for advanced analysis.</li><li>He explains the multi-agent system that analyzes patterns, diagnoses issues, and provides conversational insights to shop floor professionals.</li><li>The platform aims to augment the skills of maintenance professionals, addressing the talent crunch in the industry.</li><li>Scott emphasizes the importance of inspiring the next generation to join the maintenance profession and the role of technology in improving efficiency.</li></ul><br/>
<h3>Future Directions and Contact Information</h3>
<ul><li>Manpreet discusses the future direction of Nanoprecise, focusing on continuous improvement and expanding their solutions.</li><li>He invites listeners to reach out to him for more information, providing his email and LinkedIn profile.</li><li>Scott thanks Manpreet for the insightful conversation and encourages listeners to follow Nanoprecise and reach out for more information.</li><li>The podcast concludes with a reminder of the importance of energy-centered maintenance and the role of Nanoprecise in driving industry innovation.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MANPREET SINGH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/manpreetsingh83/" target="_blank" rel="noopener">https://www.linkedin.com/in/manpreetsingh83/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nanoprecise-sci-corp/" target="_blank" rel="noopener"> https://www.linkedin.com/company/nanoprecise-sci-corp/</a>

<strong>Company Website:</strong> <a href="https://nanoprecise.io/" target="_blank" rel="noopener">https://nanoprecise.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hYPMV8qTzuk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2025</a> and talking to <strong>Manpreet Singh, CEO/CTO at Nanoprecise </strong>about "Energy Centered Maintenance"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Manpreet Singh, CEO of Nanoprecise, about their energy-centric maintenance technology. Nanoprecise's "Machine Doctor" uses sensors to diagnose and prescribe maintenance for machines, linking mechanical issues to energy consumption. Singh highlights that 75% of a machine's life cycle cost is electricity, and even minor faults can increase energy consumption by 5%. The platform integrates with existing systems like CMMS and uses AI algorithms to improve efficiency and reduce energy waste. Singh emphasizes the importance of augmenting maintenance professionals' skills to address the industry's talent crunch.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Manpreet Singh (CEO, Nanoprecise) to learn more about the company's solutions.</li><li>[ ] Connect with Manpreet Singh on LinkedIn.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Speaker 1 introduces Scott Mackenzie as the host of the Industrial Talk Podcast, highlighting his dedication to industry innovations and trends.</li><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions to changing lives.</li><li>Scott mentions the current location at the SMRP event, noting the ongoing work and the need to lay down carpet.</li><li>Scott introduces the guest, Manpreet Singh, and the topic of energy-centered maintenance, expressing excitement about the discussion.</li></ul><br/>
<h3>Manpreet Singh's Background and Career Journey</h3>
<ul><li>Manpreet Singh shares his background as an engineer, starting in the manufacturing industry with pressure vessels and heat exchangers.</li><li>He discusses his transition to renewable projects, his interest in IoT, and his experience in health tech before moving to Canada.</li><li>Manpreet joined Nanoprecise as CTO in early 2023 and has since taken over as CEO, leading the company's growth and development.</li><li>Scott and Manpreet discuss their shared background in renewable energy, specifically in solar projects.</li></ul><br/>
<h3>Overview of Nanoprecise and Energy-Centered Maintenance</h3>
<ul><li>Manpreet explains Nanoprecise's technology, called Machine Doctor, which senses and diagnoses machine parameters and prescribes necessary actions.</li><li>He highlights the importance of energy-centered maintenance, linking mechanical issues to energy consumption.</li><li>Scott inquires about the applicability of Nanoprecise's solution to assets in motion, and Manpreet confirms their focus on rotary equipment.</li><li>Manpreet provides insights into the significant energy waste due to inefficiencies and faults in machines, emphasizing the need for better maintenance practices.</li></ul><br/>
<h3>Energy Consumption and Life Cycle Costs</h3>
<ul><li>Manpreet discusses the impact of minor and major faults on energy consumption, noting that a minor issue can increase energy consumption by 5%, while a major fault can increase it by 25-40%.</li><li>Scott and Manpreet agree on the importance of reducing energy consumption to improve overall efficiency.</li><li>Manpreet explains that 75% of the life cycle cost of a motor-driven machine is electricity, making energy efficiency crucial.</li><li>The conversation shifts to the paradigm shift in maintenance practices, focusing on both mechanical health and energy consumption.</li></ul><br/>
<h3>Data Integration and Platform Capabilities</h3>
<ul><li>Manpreet describes Nanoprecise's platform, which integrates sensor data and provides actionable insights.</li><li>He explains the importance of correlating mechanical health with energy consumption to make informed decisions.</li><li>Scott and Manpreet discuss the need for seamless integration with existing systems like CMMS to avoid disrupting workflows.</li><li>Manpreet highlights the flexibility of Nano Precise's system, which allows for bi-directional data flow and continuous improvement of algorithms.</li></ul><br/>
<h3>AI and Machine Learning in Nanoprecise's Solutions</h3>
<ul><li>Manpreet shares that Nanoprecise has been using AI algorithms for years, now leveraging LLMs for advanced analysis.</li><li>He explains the multi-agent system that analyzes patterns, diagnoses issues, and provides conversational insights to shop floor professionals.</li><li>The platform aims to augment the skills of maintenance professionals, addressing the talent crunch in the industry.</li><li>Scott emphasizes the importance of inspiring the next generation to join the maintenance profession and the role of technology in improving efficiency.</li></ul><br/>
<h3>Future Directions and Contact Information</h3>
<ul><li>Manpreet discusses the future direction of Nanoprecise, focusing on continuous improvement and expanding their solutions.</li><li>He invites listeners to reach out to him for more information, providing his email and LinkedIn profile.</li><li>Scott thanks Manpreet for the insightful conversation and encourages listeners to follow Nanoprecise and reach out for more information.</li><li>The podcast concludes with a reminder of the importance of energy-centered maintenance and the role of Nanoprecise in driving industry innovation.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MANPREET SINGH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/manpreetsingh83/" target="_blank" rel="noopener">https://www.linkedin.com/in/manpreetsingh83/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nanoprecise-sci-corp/" target="_blank" rel="noopener"> https://www.linkedin.com/company/nanoprecise-sci-corp/</a>

<strong>Company Website:</strong> <a href="https://nanoprecise.io/" target="_blank" rel="noopener">https://nanoprecise.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hYPMV8qTzuk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/manpreet-singh-with-nanoprecise]]></link><guid isPermaLink="false">f93475f2-ff9c-4ef9-a137-3a93a9560ed3</guid><itunes:image href="https://artwork.captivate.fm/f56d2daa-cd86-4cca-b795-a18e04470912/Manpreet-Singh-Player-Graphic.png"/><pubDate>Fri, 17 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f93475f2-ff9c-4ef9-a137-3a93a9560ed3.mp3" length="42929247" type="audio/mpeg"/><itunes:duration>22:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/f0c33054-7502-4959-897f-e3575cb5e661/index.html" type="text/html"/></item><item><title>Eduardo Langrafe with Netcon Americas</title><itunes:title>Eduardo Langrafe with Netcon Americas</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Eduardo Langrafe, COO at NETCON Americas </strong>about "Telecommunications and Grid Reliability "<strong>.</strong>
<div>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, featuring industry professionals like Eduardo from Netcon Americas. Eduardo, a computer engineer with 25 years in telecommunications, discusses Netcon's solutions for utilities, including turnkey ICT services and BSS/OSS operations support systems. He highlights the evolution from TDM to IP networks and the importance of telecommunications for grid reliability and corporate communications. Eduardo also explains Netcon's digital twin technology, which integrates data from various systems to simulate network performance and improve efficiency. He predicts a future with increased AI integration and larger capacity circuits.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Eduardo Langrafe on LinkedIn to discuss Netcon's solutions further.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>The podcast is sponsored by Siemens, focusing on smart infrastructure and grid software, encouraging listeners to visit siemens.com for more information.</li><li>Scott MacKenzie mentions the event location, Distribute Tech in Dallas, Texas, and introduces the guest, Eduardo, from Netcon.</li></ul><br/>
<h3>Eduardo's Background and Role at Netcon</h3>
<ul><li>Eduardo introduces himself as a computer engineer with an MBA in strategic IT management, working in the telecommunications industry for over 25 years.</li><li>He is the Operations Director at Netcon Americas, based out of Miami, providing solutions in telecommunications for utilities.</li><li>Eduardo shares his experience in various areas of telecommunications, including submarine cables and the evolution from TDM systems to IP-based networks.</li><li>Scott MacKenzie acknowledges the significant changes Eduardo has witnessed in the telecommunications industry over the years.</li></ul><br/>
<h3>Netcon's Business Units and Solutions</h3>
<ul><li>Eduardo explains Netcon's two major business units: ICT (Information and Communication Technology) and BSS/OSS (Business Support Systems).</li><li>The ICT unit provides turnkey solutions for utilities, representing multiple industry vendors and handling installation, commissioning, testing, training, and technical support.</li><li>The BSS/OSS unit represents software to manage telecommunications inventory and support the network lifecycle from planning to operations and maintenance.</li><li>Scott MacKenzie inquires about Netcon's role in the utility space and how they fit into the evolving demands of the market.</li></ul><br/>
<h3>Network Evolution and Utility Communications</h3>
<ul><li>Eduardo discusses the evolution of telecommunications systems from TDM-based systems to IP networks and the transformation of legacy systems.</li><li>Netcon supports utilities in improving their communication systems, including teleprotection and corporate communications between administrative buildings and substations.</li><li>Video monitoring systems are also evolving to assist operations remotely, reducing the need for field crews.</li><li>Scott MacKenzie shares an example of using telecommunications for communication between substations, highlighting its importance in utility operations.</li></ul><br/>
<h3>Data Collection and Digital Twin Solutions</h3>
<ul><li>Eduardo explains Netcon's solutions for data collection, including GIS-based software for mapping and documenting cable routes, splicing points, and substations.</li><li>The software manages both passive assets (cables, splice cans, racks) and active network elements (switches, routers, multiplexers).</li><li>Netcon's digital twin approach creates a live view of the network, integrating data from various systems like CRM and ERP.</li><li>Scott MacKenzie asks about the ability to run simulations with the digital twin model, and Eduardo confirms that simulations can help identify network outages and their impact.</li></ul><br/>
<h3>AI and Future Trends in Telecommunications</h3>
<ul><li>Eduardo highlights the integration of AI with Netcon's solutions, providing analytics and prescriptive insights to improve network efficiency.</li><li>He discusses the growth of AI in the telecommunications industry and the evolution towards larger capacity circuits and modern networks.</li><li>Scott MacKenzie inquires about the future of the industry, and Eduardo predicts continued growth and advancements in AI and network capabilities.</li><li>Eduardo shares that Netcon is representing new software specifically for data centers, allowing for 3D models and simulations of power consumption and rack utilization.</li></ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul><li>Scott MacKenzie asks how listeners can contact Eduardo, and Eduardo provides his LinkedIn profile for further communication.</li><li>Scott MacKenzie encourages listeners to reach out to Eduardo and highlights the importance of networking and collaboration in the industry.</li><li>The podcast is sponsored by Siemens, promoting their smart infrastructure and grid software solutions.</li><li>Scott MacKenzie wraps up the episode, emphasizing the importance of events like Distribute Tech and the growth of the industry, encouraging listeners to stay tuned for future conversations.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>EDUARDO LANGRAFE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/eduardolangrafe/" target="_blank" rel="noopener">https://www.linkedin.com/in/eduardolangrafe/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/netcon-americas-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/netcon-americas-llc/</a>

<strong>Company Website:</strong>  <a href="https://netconamericas.com/en/" target="_blank" rel="noopener">https://netconamericas.com/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6_cB5i7cAaA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Eduardo Langrafe, COO at NETCON Americas </strong>about "Telecommunications and Grid Reliability "<strong>.</strong>
<div>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, featuring industry professionals like Eduardo from Netcon Americas. Eduardo, a computer engineer with 25 years in telecommunications, discusses Netcon's solutions for utilities, including turnkey ICT services and BSS/OSS operations support systems. He highlights the evolution from TDM to IP networks and the importance of telecommunications for grid reliability and corporate communications. Eduardo also explains Netcon's digital twin technology, which integrates data from various systems to simulate network performance and improve efficiency. He predicts a future with increased AI integration and larger capacity circuits.
<h2>Action Items</h2>
<ul><li>[ ] Reach out to Eduardo Langrafe on LinkedIn to discuss Netcon's solutions further.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>The podcast is sponsored by Siemens, focusing on smart infrastructure and grid software, encouraging listeners to visit siemens.com for more information.</li><li>Scott MacKenzie mentions the event location, Distribute Tech in Dallas, Texas, and introduces the guest, Eduardo, from Netcon.</li></ul><br/>
<h3>Eduardo's Background and Role at Netcon</h3>
<ul><li>Eduardo introduces himself as a computer engineer with an MBA in strategic IT management, working in the telecommunications industry for over 25 years.</li><li>He is the Operations Director at Netcon Americas, based out of Miami, providing solutions in telecommunications for utilities.</li><li>Eduardo shares his experience in various areas of telecommunications, including submarine cables and the evolution from TDM systems to IP-based networks.</li><li>Scott MacKenzie acknowledges the significant changes Eduardo has witnessed in the telecommunications industry over the years.</li></ul><br/>
<h3>Netcon's Business Units and Solutions</h3>
<ul><li>Eduardo explains Netcon's two major business units: ICT (Information and Communication Technology) and BSS/OSS (Business Support Systems).</li><li>The ICT unit provides turnkey solutions for utilities, representing multiple industry vendors and handling installation, commissioning, testing, training, and technical support.</li><li>The BSS/OSS unit represents software to manage telecommunications inventory and support the network lifecycle from planning to operations and maintenance.</li><li>Scott MacKenzie inquires about Netcon's role in the utility space and how they fit into the evolving demands of the market.</li></ul><br/>
<h3>Network Evolution and Utility Communications</h3>
<ul><li>Eduardo discusses the evolution of telecommunications systems from TDM-based systems to IP networks and the transformation of legacy systems.</li><li>Netcon supports utilities in improving their communication systems, including teleprotection and corporate communications between administrative buildings and substations.</li><li>Video monitoring systems are also evolving to assist operations remotely, reducing the need for field crews.</li><li>Scott MacKenzie shares an example of using telecommunications for communication between substations, highlighting its importance in utility operations.</li></ul><br/>
<h3>Data Collection and Digital Twin Solutions</h3>
<ul><li>Eduardo explains Netcon's solutions for data collection, including GIS-based software for mapping and documenting cable routes, splicing points, and substations.</li><li>The software manages both passive assets (cables, splice cans, racks) and active network elements (switches, routers, multiplexers).</li><li>Netcon's digital twin approach creates a live view of the network, integrating data from various systems like CRM and ERP.</li><li>Scott MacKenzie asks about the ability to run simulations with the digital twin model, and Eduardo confirms that simulations can help identify network outages and their impact.</li></ul><br/>
<h3>AI and Future Trends in Telecommunications</h3>
<ul><li>Eduardo highlights the integration of AI with Netcon's solutions, providing analytics and prescriptive insights to improve network efficiency.</li><li>He discusses the growth of AI in the telecommunications industry and the evolution towards larger capacity circuits and modern networks.</li><li>Scott MacKenzie inquires about the future of the industry, and Eduardo predicts continued growth and advancements in AI and network capabilities.</li><li>Eduardo shares that Netcon is representing new software specifically for data centers, allowing for 3D models and simulations of power consumption and rack utilization.</li></ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul><li>Scott MacKenzie asks how listeners can contact Eduardo, and Eduardo provides his LinkedIn profile for further communication.</li><li>Scott MacKenzie encourages listeners to reach out to Eduardo and highlights the importance of networking and collaboration in the industry.</li><li>The podcast is sponsored by Siemens, promoting their smart infrastructure and grid software solutions.</li><li>Scott MacKenzie wraps up the episode, emphasizing the importance of events like Distribute Tech and the growth of the industry, encouraging listeners to stay tuned for future conversations.</li></ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>EDUARDO LANGRAFE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/eduardolangrafe/" target="_blank" rel="noopener">https://www.linkedin.com/in/eduardolangrafe/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/netcon-americas-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/netcon-americas-llc/</a>

<strong>Company Website:</strong>  <a href="https://netconamericas.com/en/" target="_blank" rel="noopener">https://netconamericas.com/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6_cB5i7cAaA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/eduardo-langrafe-with-netcon-americas]]></link><guid isPermaLink="false">1f6ba9f9-4f10-4504-b1e2-80145431e8cd</guid><itunes:image href="https://artwork.captivate.fm/543276c8-d71c-4190-857d-18039d497471/Eduardo-Langrafe-Player-Graphic.png"/><pubDate>Wed, 15 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/1f6ba9f9-4f10-4504-b1e2-80145431e8cd.mp3" length="30834271" type="audio/mpeg"/><itunes:duration>16:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Dan Anderson with SMRP and ReliabilityX</title><itunes:title>Dan Anderson with SMRP and ReliabilityX</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Dan Anderson, Chairman of the Board of SMRP and Director of Business Development at ReliabilityX </strong>about "The Future of SMRP"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie and Dan Anderson discuss the importance of the SMRP conference for maintenance, reliability, and asset management professionals. Dan, now the president of SMRP, highlights the need to revamp the body of knowledge and make it more accessible through micro-learning series. They emphasize the significance of human interaction in the field, despite the advancements in AI and technology. Dan shares his career journey, from early CMMS software to his current role at Reliability X. They also stress the importance of inspiring the next generation and the synergies between SMRP and the Institute of Asset Management (IAM).
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Plan to attend the SMRP conference in 2026</li><li>[ ] Connect with Dan Anderson</li></ul><br/>
<h2>Outline</h2>
<h3>SMRP Event Overview and Introduction of Dan Anderson</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk Podcast and highlights the importance of the SMRP event for maintenance, reliability, and asset management professionals.</li><li>Scott emphasizes the significance of attending the SMRP event, especially for those who missed it last year due to Hurricane Milton.</li><li>Dan Anderson is introduced as a key figure at the event, known for his impactful work and collegial nature.</li><li>Scott and Dan reminisce about their past interactions and Dan's career journey, highlighting his current role as the head of SMRP.</li></ul><br/>
<h3>Community and Collegiality at SMRP</h3>
<ul><li>Scott praises the collegial and supportive community at SMRP, noting the willingness of attendees to share their knowledge and experiences.</li><li>Dan reflects on the challenges of the previous year's cancellation and the joy of reconnecting with the community at this year's event.</li><li>Scott and Dan discuss the importance of LinkedIn in fostering connections and excitement among attendees.</li><li>The conversation touches on the tight-knit sense of community at SMRP and Scott's enthusiasm for the closing panels, particularly the workforce discussion.</li></ul><br/>
<h3>Workforce and Future Leadership</h3>
<ul><li>Scott expresses his excitement about the workforce conversation at the closing panel, focusing on inspiring the next generation of leaders.</li><li>Dan agrees on the importance of making the field fresh and fun for younger professionals.</li><li>Scott emphasizes the need for ambassadors to inspire the next generation and the role of SMRP in leading the way.</li><li>The discussion highlights the challenges of reaching out to future leaders and the importance of consistent efforts in inspiring them.</li></ul><br/>
<h3>Dan Anderson's Career Journey</h3>
<ul><li>Dan provides a detailed account of his career journey, starting with a software company in the early 90s and transitioning through various roles in CMMS, lifecycle engineering, and asset investment planning.</li><li>Scott praises Dan's current organization, Reliability X, and its team of great minds.</li><li>Dan shares his experience of working with Ramesh Galati and George Williams, emphasizing the importance of collaboration and community.</li><li>Dan discusses his recent role at Reliability X and his return to the maintenance and reliability community.</li></ul><br/>
<h3>Dan Anderson's Role at SMRP</h3>
<ul><li>Scott announces Dan's recent election as the president of SMRP and his new role as the chairman of the board.</li><li>Dan explains his responsibilities, including leading the board of directors and coordinating meetings to provide value to the membership.</li><li>Dan reflects on his long-term involvement with SMRP, starting as the communications chair and progressing through various roles.</li><li>Scott and Dan discuss the importance of SMRP's success in supporting efficiency, insights, and responsiveness in the industry.</li></ul><br/>
<h3>Challenges and Opportunities for SMRP</h3>
<ul><li>Dan identifies the need to revamp SMRP's body of knowledge and make it more accessible through micro-learning series.</li><li>Scott and Dan discuss the challenges of fragmented messaging in the industry and the need for a common vision of help and success.</li><li>Dan emphasizes the importance of partnerships and the synergies between SMRP and the Institute of Asset Management (IAM).</li><li>The conversation highlights the need for clear communication and collaboration to address the challenges faced by the industry.</li></ul><br/>
<h3>AI and Technology in Maintenance and Reliability</h3>
<ul><li>Scott and Dan discuss the role of AI and augmented reality (AR) in the maintenance and reliability field.</li><li>Dan shares his experience with AI and AR, noting their potential to enhance efficiency and decision-making.</li><li>Scott emphasizes the importance of human interaction in the context of AI and technology, highlighting the need for a balanced approach.</li><li>The conversation touches on the rapid adoption of AI and the need for continuous learning and adaptation in the industry.</li></ul><br/>
<h3>Education, Collaboration, and Innovation</h3>
<ul><li>Scott outlines his three key principles for success: educate, collaborate, and innovate.</li><li>Dan agrees on the importance of continuous learning and the need for collaboration to achieve greater success.</li><li>Scott and Dan discuss the challenges of navigating the fragmented landscape of knowledge and the need for a unified approach.</li><li>The conversation highlights the importance of inspiring the next generation and the role of SMRP in providing valuable resources and support.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Dan wrap up the conversation, emphasizing the importance of attending the SMRP event and connecting with passionate professionals like Dan.</li><li>Dan provides his contact information, encouraging listeners to reach out to him via LinkedIn or email.</li><li>Scott reiterates the value of the SMRP event and the need for industry professionals to plan for next year's event.</li><li>The conversation concludes with a call to action for listeners to connect with Dan and participate in the SMRP community.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAN ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danandersonlinkedinprofile/" target="_blank" rel="noopener">https://www.linkedin.com/in/danandersonlinkedinprofile/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/smrp/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/smrp/posts/?feedView=all</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/18cpORW0M6E
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 2026</a> and talking to <strong>Dan Anderson, Chairman of the Board of SMRP and Director of Business Development at ReliabilityX </strong>about "The Future of SMRP"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie and Dan Anderson discuss the importance of the SMRP conference for maintenance, reliability, and asset management professionals. Dan, now the president of SMRP, highlights the need to revamp the body of knowledge and make it more accessible through micro-learning series. They emphasize the significance of human interaction in the field, despite the advancements in AI and technology. Dan shares his career journey, from early CMMS software to his current role at Reliability X. They also stress the importance of inspiring the next generation and the synergies between SMRP and the Institute of Asset Management (IAM).
<h2>Action Items</h2>
<ul><li>[ ] @Scott MacKenzie - Plan to attend the SMRP conference in 2026</li><li>[ ] Connect with Dan Anderson</li></ul><br/>
<h2>Outline</h2>
<h3>SMRP Event Overview and Introduction of Dan Anderson</h3>
<ul><li>Scott MacKenzie introduces the Industrial Talk Podcast and highlights the importance of the SMRP event for maintenance, reliability, and asset management professionals.</li><li>Scott emphasizes the significance of attending the SMRP event, especially for those who missed it last year due to Hurricane Milton.</li><li>Dan Anderson is introduced as a key figure at the event, known for his impactful work and collegial nature.</li><li>Scott and Dan reminisce about their past interactions and Dan's career journey, highlighting his current role as the head of SMRP.</li></ul><br/>
<h3>Community and Collegiality at SMRP</h3>
<ul><li>Scott praises the collegial and supportive community at SMRP, noting the willingness of attendees to share their knowledge and experiences.</li><li>Dan reflects on the challenges of the previous year's cancellation and the joy of reconnecting with the community at this year's event.</li><li>Scott and Dan discuss the importance of LinkedIn in fostering connections and excitement among attendees.</li><li>The conversation touches on the tight-knit sense of community at SMRP and Scott's enthusiasm for the closing panels, particularly the workforce discussion.</li></ul><br/>
<h3>Workforce and Future Leadership</h3>
<ul><li>Scott expresses his excitement about the workforce conversation at the closing panel, focusing on inspiring the next generation of leaders.</li><li>Dan agrees on the importance of making the field fresh and fun for younger professionals.</li><li>Scott emphasizes the need for ambassadors to inspire the next generation and the role of SMRP in leading the way.</li><li>The discussion highlights the challenges of reaching out to future leaders and the importance of consistent efforts in inspiring them.</li></ul><br/>
<h3>Dan Anderson's Career Journey</h3>
<ul><li>Dan provides a detailed account of his career journey, starting with a software company in the early 90s and transitioning through various roles in CMMS, lifecycle engineering, and asset investment planning.</li><li>Scott praises Dan's current organization, Reliability X, and its team of great minds.</li><li>Dan shares his experience of working with Ramesh Galati and George Williams, emphasizing the importance of collaboration and community.</li><li>Dan discusses his recent role at Reliability X and his return to the maintenance and reliability community.</li></ul><br/>
<h3>Dan Anderson's Role at SMRP</h3>
<ul><li>Scott announces Dan's recent election as the president of SMRP and his new role as the chairman of the board.</li><li>Dan explains his responsibilities, including leading the board of directors and coordinating meetings to provide value to the membership.</li><li>Dan reflects on his long-term involvement with SMRP, starting as the communications chair and progressing through various roles.</li><li>Scott and Dan discuss the importance of SMRP's success in supporting efficiency, insights, and responsiveness in the industry.</li></ul><br/>
<h3>Challenges and Opportunities for SMRP</h3>
<ul><li>Dan identifies the need to revamp SMRP's body of knowledge and make it more accessible through micro-learning series.</li><li>Scott and Dan discuss the challenges of fragmented messaging in the industry and the need for a common vision of help and success.</li><li>Dan emphasizes the importance of partnerships and the synergies between SMRP and the Institute of Asset Management (IAM).</li><li>The conversation highlights the need for clear communication and collaboration to address the challenges faced by the industry.</li></ul><br/>
<h3>AI and Technology in Maintenance and Reliability</h3>
<ul><li>Scott and Dan discuss the role of AI and augmented reality (AR) in the maintenance and reliability field.</li><li>Dan shares his experience with AI and AR, noting their potential to enhance efficiency and decision-making.</li><li>Scott emphasizes the importance of human interaction in the context of AI and technology, highlighting the need for a balanced approach.</li><li>The conversation touches on the rapid adoption of AI and the need for continuous learning and adaptation in the industry.</li></ul><br/>
<h3>Education, Collaboration, and Innovation</h3>
<ul><li>Scott outlines his three key principles for success: educate, collaborate, and innovate.</li><li>Dan agrees on the importance of continuous learning and the need for collaboration to achieve greater success.</li><li>Scott and Dan discuss the challenges of navigating the fragmented landscape of knowledge and the need for a unified approach.</li><li>The conversation highlights the importance of inspiring the next generation and the role of SMRP in providing valuable resources and support.</li></ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul><li>Scott and Dan wrap up the conversation, emphasizing the importance of attending the SMRP event and connecting with passionate professionals like Dan.</li><li>Dan provides his contact information, encouraging listeners to reach out to him via LinkedIn or email.</li><li>Scott reiterates the value of the SMRP event and the need for industry professionals to plan for next year's event.</li><li>The conversation concludes with a call to action for listeners to connect with Dan and participate in the SMRP community.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAN ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danandersonlinkedinprofile/" target="_blank" rel="noopener">https://www.linkedin.com/in/danandersonlinkedinprofile/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/smrp/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/smrp/posts/?feedView=all</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/18cpORW0M6E
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/dan-anderson-with-smrp-and-reliabilityx]]></link><guid isPermaLink="false">7c10a54f-5a53-40c7-be6b-ad1177b5022c</guid><itunes:image href="https://artwork.captivate.fm/549d3299-32fa-4ddc-b1d2-1c257591c472/Dan-Anderson-Player-Graphic.png"/><pubDate>Mon, 13 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/7c10a54f-5a53-40c7-be6b-ad1177b5022c.mp3" length="49180892" type="audio/mpeg"/><itunes:duration>25:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/fed5f028-3297-4563-88fd-4b5c176eb573/index.html" type="text/html"/></item><item><title>Matt Bradbury with Business Acquisition and Merger Associates</title><itunes:title>Matt Bradbury with Business Acquisition and Merger Associates</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Matt Bradbury, Managing Director at Business Acquisition &amp; Merger Associates </strong>about "Sound Merger/Acquisition Solutions "<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, celebrating industry professionals and featuring Matt Bradbury, a seasoned M&amp;A expert with 20 years of experience and $2 billion in transaction value. Bradbury's firm focuses on manufacturing, distribution, and B2B services, with 80% of clients having blue-collar workforces. He discusses the growing demand for electrical infrastructure due to increased data center needs and the impact of reshoring and nearshoring on manufacturing. Bradbury emphasizes the importance of smart power generation and automation in meeting these demands. He can be reached at matt@buysellyourbusiness.com or 704-905-0565.
<h2>Action Items</h2>
<ul><li>[ ] Follow up with Matt Bradbury on LinkedIn (Matthew Bradbury) to stay updated on his firm's activities and industry insights.</li><li>[ ] Connect with Matt Bradbury at Buy, Sell Your Business (matt@buysell-yourbusiness.com) to discuss potential M&amp;A opportunities in the utility services space.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions.</li><li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software Services, encouraging listeners to visit siemens.com for more information.</li><li>Scott MacKenzie mentions the podcast is being broadcasted from Distribute Tech in Dallas, Texas, and expresses his enthusiasm for utility-related topics.</li></ul><br/>
<h3>Introduction of Matt Bradbury and His Firm</h3>
<ul><li>Scott MacKenzie introduces Matt Bradbury, who has extensive experience in mergers and acquisitions (M&amp;A) in the utility services space.</li><li>Matt Bradbury shares his background, mentioning he started his firm 20 years ago and has sold about 215 companies, with a total transaction value of almost $2 billion.</li><li>His firm focuses on manufacturing, distribution, and B2B services, with 80% of their clients having a blue-collar workforce.</li><li>Matt Bradbury is based in Charlotte, North Carolina, and discusses the importance of the utility industry and the need for infrastructure updates.</li></ul><br/>
<h3>Expectations and Importance of Distribute Tech</h3>
<ul><li>Scott MacKenzie asks Matt Bradbury about his expectations and the importance of Distribute Tech.</li><li>Matt Bradbury explains the 20-year tailwind of needing to update electrical infrastructure due to increased demand from data centers and AI.</li><li>He shares an anecdote about a data center operator in California who mentioned the lack of available power during a fishing trip.</li><li>Matt Bradbury discusses the importance of private equity groups and the qualities he looks for in partners, emphasizing the need for smart, humble, and approachable groups.</li></ul><br/>
<h3>Challenges and Opportunities in the Utility Industry</h3>
<ul><li>Scott MacKenzie and Matt Bradbury discuss the challenges and opportunities in the utility industry, including the need for more power generation and the impact of reshoring and nearshoring manufacturing.</li><li>Matt Bradbury mentions the importance of retaining tribal knowledge and marketing the trades as a viable career option.</li><li>Scott MacKenzie highlights the innovation and automation taking place in the industry, which offers global opportunities for professionals.</li><li>They discuss the complexities of managing distributed solutions and connected generation, and the role of technology in improving efficiency.</li></ul><br/>
<h3>Future Trends and Technological Solutions</h3>
<ul><li>Scott MacKenzie and Matt Bradbury discuss future trends and technological solutions in the utility industry.</li><li>Matt Bradbury mentions GE Vernova's role in smart power generation and the importance of having a one-stop solution for power companies.</li><li>They talk about the inefficiencies in the current system and the need for better monitoring and management of the grid.</li><li>Scott MacKenzie shares an example of a technology solution that improves the call-out process for utility workers, highlighting the potential for innovation.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott MacKenzie asks Matt Bradbury about his future plans and what he sees on the horizon.</li><li>Matt Bradbury emphasizes the importance of investing in the United States and the role of smart power generation in meeting future demand.</li><li>Scott MacKenzie provides Matt Bradbury's contact information, encouraging listeners to reach out to him for business opportunities.</li><li>The podcast concludes with Scott MacKenzie encouraging listeners to amplify their voices and inspire the next generation of industrial leaders.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATT BRADBURY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bradburymatt/" target="_blank" rel="noopener">https://www.linkedin.com/in/bradburymatt/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/aAPjMnLMziA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Matt Bradbury, Managing Director at Business Acquisition &amp; Merger Associates </strong>about "Sound Merger/Acquisition Solutions "<strong>.</strong>
<div>

Scott Mackenzie hosts the Industrial Talk podcast, celebrating industry professionals and featuring Matt Bradbury, a seasoned M&amp;A expert with 20 years of experience and $2 billion in transaction value. Bradbury's firm focuses on manufacturing, distribution, and B2B services, with 80% of clients having blue-collar workforces. He discusses the growing demand for electrical infrastructure due to increased data center needs and the impact of reshoring and nearshoring on manufacturing. Bradbury emphasizes the importance of smart power generation and automation in meeting these demands. He can be reached at matt@buysellyourbusiness.com or 704-905-0565.
<h2>Action Items</h2>
<ul><li>[ ] Follow up with Matt Bradbury on LinkedIn (Matthew Bradbury) to stay updated on his firm's activities and industry insights.</li><li>[ ] Connect with Matt Bradbury at Buy, Sell Your Business (matt@buysell-yourbusiness.com) to discuss potential M&amp;A opportunities in the utility services space.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions.</li><li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software Services, encouraging listeners to visit siemens.com for more information.</li><li>Scott MacKenzie mentions the podcast is being broadcasted from Distribute Tech in Dallas, Texas, and expresses his enthusiasm for utility-related topics.</li></ul><br/>
<h3>Introduction of Matt Bradbury and His Firm</h3>
<ul><li>Scott MacKenzie introduces Matt Bradbury, who has extensive experience in mergers and acquisitions (M&amp;A) in the utility services space.</li><li>Matt Bradbury shares his background, mentioning he started his firm 20 years ago and has sold about 215 companies, with a total transaction value of almost $2 billion.</li><li>His firm focuses on manufacturing, distribution, and B2B services, with 80% of their clients having a blue-collar workforce.</li><li>Matt Bradbury is based in Charlotte, North Carolina, and discusses the importance of the utility industry and the need for infrastructure updates.</li></ul><br/>
<h3>Expectations and Importance of Distribute Tech</h3>
<ul><li>Scott MacKenzie asks Matt Bradbury about his expectations and the importance of Distribute Tech.</li><li>Matt Bradbury explains the 20-year tailwind of needing to update electrical infrastructure due to increased demand from data centers and AI.</li><li>He shares an anecdote about a data center operator in California who mentioned the lack of available power during a fishing trip.</li><li>Matt Bradbury discusses the importance of private equity groups and the qualities he looks for in partners, emphasizing the need for smart, humble, and approachable groups.</li></ul><br/>
<h3>Challenges and Opportunities in the Utility Industry</h3>
<ul><li>Scott MacKenzie and Matt Bradbury discuss the challenges and opportunities in the utility industry, including the need for more power generation and the impact of reshoring and nearshoring manufacturing.</li><li>Matt Bradbury mentions the importance of retaining tribal knowledge and marketing the trades as a viable career option.</li><li>Scott MacKenzie highlights the innovation and automation taking place in the industry, which offers global opportunities for professionals.</li><li>They discuss the complexities of managing distributed solutions and connected generation, and the role of technology in improving efficiency.</li></ul><br/>
<h3>Future Trends and Technological Solutions</h3>
<ul><li>Scott MacKenzie and Matt Bradbury discuss future trends and technological solutions in the utility industry.</li><li>Matt Bradbury mentions GE Vernova's role in smart power generation and the importance of having a one-stop solution for power companies.</li><li>They talk about the inefficiencies in the current system and the need for better monitoring and management of the grid.</li><li>Scott MacKenzie shares an example of a technology solution that improves the call-out process for utility workers, highlighting the potential for innovation.</li></ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul><li>Scott MacKenzie asks Matt Bradbury about his future plans and what he sees on the horizon.</li><li>Matt Bradbury emphasizes the importance of investing in the United States and the role of smart power generation in meeting future demand.</li><li>Scott MacKenzie provides Matt Bradbury's contact information, encouraging listeners to reach out to him for business opportunities.</li><li>The podcast concludes with Scott MacKenzie encouraging listeners to amplify their voices and inspire the next generation of industrial leaders.</li></ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATT BRADBURY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bradburymatt/" target="_blank" rel="noopener">https://www.linkedin.com/in/bradburymatt/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/aAPjMnLMziA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/matt-bradbury-with-business-acquisition-and-merger-associates]]></link><guid isPermaLink="false">d4f1aab8-4fa3-4645-a787-84d61bf4659c</guid><itunes:image href="https://artwork.captivate.fm/49412e42-1823-4698-9486-81bed297d143/Matt-Bradbury-Player-Graphic.png"/><pubDate>Fri, 03 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/d4f1aab8-4fa3-4645-a787-84d61bf4659c.mp3" length="27546876" type="audio/mpeg"/><itunes:duration>14:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/95c11a34-0956-4685-8108-45505d34686b/index.html" type="text/html"/></item><item><title>Michael DeMaria with Fluke Reliability</title><itunes:title>Michael DeMaria with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Michael DeMaria, Director, Product Management at Fluke Reliability </strong>about "Prepare, Predict, Prevail"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie and Michael DeMaria discuss the industrial trends and innovations at the Xcelerate 2025 event in Austin, Texas. Michael, a product manager at Fluke Reliability, highlights the importance of collaboration and learning from each other in the industry. He outlines the "Prepare, Predict, Prevail" theme, emphasizing the need for data-driven insights and automation to manage work orders effectively. Michael also addresses the generational gap in the workforce, stressing the importance of technology and communication to bridge this divide. The conversation underscores the role of Industry 5.0 in integrating human expertise with advanced technology.
<h2>Action Items</h2>
<ul><li>[ ] Explore ways to automate the work order creation and management process to handle the increasing volume of data and insights.</li><li>[ ] Investigate how to better communicate the value of reliability and maintenance initiatives to upper management.</li><li>[ ] Develop strategies to bridge the generational gap and enable knowledge transfer from the retiring workforce to the new generation of workers.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott MacKenzie welcomes listeners to the podcast, highlighting the importance of industry professionals and their contributions.</li><li>The podcast is broadcasting live from Accelerate 2025 in Austin, Texas, sponsored by Fluke Reliability.</li><li>Scott MacKenzie introduces Michael de Maria, a seasoned industry professional, and sets the stage for their discussion.</li></ul><br/>
<h3>Michael de Maria's Background and Role at Fluke</h3>
<ul><li>Michael DeMaria shares his extensive experience in the industry, starting in 1980.</li><li>He discusses his role as the product manager for the software and services solution at Fluke.</li><li>Michael explains the three pillars of Fluke: Reliability Proof, Technic, Azema DLI, and Emerson.</li><li>He provides a brief history of Azema DLI, its origins, and its significant Navy contracts.</li></ul><br/>
<h3>Discussion on Prepare, Predict, and Prevail</h3>
<ul><li>Michael outlines the theme of the event: Prepare, Predict, and Prevail.</li><li>He explains the importance of identifying needs and understanding machinery in the Prepare phase.</li><li>The Predict phase focuses on making insights from data and creating actionable understanding.</li><li>The Prevail phase involves automating work orders and ensuring efficient execution.</li></ul><br/>
<h3>Challenges and Solutions in Data Management</h3>
<ul><li>Michael discusses the challenges of managing a vast amount of data, including 100 trillion data points.</li><li>He emphasizes the importance of prioritizing data and leveraging limited skilled resources.</li><li>The conversation touches on the criticality assessment of assets and its impact on data analysis.</li><li>Michael highlights the automation of data capture and analysis to streamline processes.</li></ul><br/>
<h3>Automation and Work Order Management</h3>
<ul><li>Michael explains the automation of work order creation and its benefits.</li><li>He discusses the challenges of managing a backlog of work orders and the importance of prioritization.</li><li>The conversation covers the need for daily management of data and work orders.</li><li>Michael emphasizes the role of dashboards in presenting actionable information.</li></ul><br/>
<h3>Generational Gap and Technology Adoption</h3>
<ul><li>Michael and Scott discuss the generational gap in the workforce and its impact on reliability culture.</li><li>They highlight the importance of investing in innovation and technology to attract new talent.</li><li>The conversation touches on the need for effective communication and training to bridge the generational gap.</li><li>Michael emphasizes the role of technology in making manufacturing processes more efficient and sustainable.</li></ul><br/>
<h3>Industry 5.0 and Human-Centric Approach</h3>
<ul><li>Michael introduces the concept of Industry 5.0, focusing on bringing humans back into the process.</li><li>He discusses the importance of leveraging technology to bridge the generational gap.</li><li>The conversation highlights the need for a human-centric approach to industrial automation.</li><li>Scott and Michael agree on the importance of storytelling and inspiring the next generation of leaders.</li></ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul><li>Scott MacKenzie wraps up the podcast, encouraging listeners to connect with Michael DeMaria.</li><li>He reiterates the importance of attending events like Xcelerate 2025 and staying connected with industry professionals.</li><li>Scott emphasizes the need for continuous innovation and collaboration in the industry.</li><li>The podcast concludes with a reminder to stay tuned for future episodes and events.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MICHAEL DEMARIA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michaeldemaria98370/" target="_blank" rel="noopener">https://www.linkedin.com/in/michaeldemaria98370/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/EPWUvsCvsqc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Michael DeMaria, Director, Product Management at Fluke Reliability </strong>about "Prepare, Predict, Prevail"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie and Michael DeMaria discuss the industrial trends and innovations at the Xcelerate 2025 event in Austin, Texas. Michael, a product manager at Fluke Reliability, highlights the importance of collaboration and learning from each other in the industry. He outlines the "Prepare, Predict, Prevail" theme, emphasizing the need for data-driven insights and automation to manage work orders effectively. Michael also addresses the generational gap in the workforce, stressing the importance of technology and communication to bridge this divide. The conversation underscores the role of Industry 5.0 in integrating human expertise with advanced technology.
<h2>Action Items</h2>
<ul><li>[ ] Explore ways to automate the work order creation and management process to handle the increasing volume of data and insights.</li><li>[ ] Investigate how to better communicate the value of reliability and maintenance initiatives to upper management.</li><li>[ ] Develop strategies to bridge the generational gap and enable knowledge transfer from the retiring workforce to the new generation of workers.</li></ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul><li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li><li>Scott MacKenzie welcomes listeners to the podcast, highlighting the importance of industry professionals and their contributions.</li><li>The podcast is broadcasting live from Accelerate 2025 in Austin, Texas, sponsored by Fluke Reliability.</li><li>Scott MacKenzie introduces Michael de Maria, a seasoned industry professional, and sets the stage for their discussion.</li></ul><br/>
<h3>Michael de Maria's Background and Role at Fluke</h3>
<ul><li>Michael DeMaria shares his extensive experience in the industry, starting in 1980.</li><li>He discusses his role as the product manager for the software and services solution at Fluke.</li><li>Michael explains the three pillars of Fluke: Reliability Proof, Technic, Azema DLI, and Emerson.</li><li>He provides a brief history of Azema DLI, its origins, and its significant Navy contracts.</li></ul><br/>
<h3>Discussion on Prepare, Predict, and Prevail</h3>
<ul><li>Michael outlines the theme of the event: Prepare, Predict, and Prevail.</li><li>He explains the importance of identifying needs and understanding machinery in the Prepare phase.</li><li>The Predict phase focuses on making insights from data and creating actionable understanding.</li><li>The Prevail phase involves automating work orders and ensuring efficient execution.</li></ul><br/>
<h3>Challenges and Solutions in Data Management</h3>
<ul><li>Michael discusses the challenges of managing a vast amount of data, including 100 trillion data points.</li><li>He emphasizes the importance of prioritizing data and leveraging limited skilled resources.</li><li>The conversation touches on the criticality assessment of assets and its impact on data analysis.</li><li>Michael highlights the automation of data capture and analysis to streamline processes.</li></ul><br/>
<h3>Automation and Work Order Management</h3>
<ul><li>Michael explains the automation of work order creation and its benefits.</li><li>He discusses the challenges of managing a backlog of work orders and the importance of prioritization.</li><li>The conversation covers the need for daily management of data and work orders.</li><li>Michael emphasizes the role of dashboards in presenting actionable information.</li></ul><br/>
<h3>Generational Gap and Technology Adoption</h3>
<ul><li>Michael and Scott discuss the generational gap in the workforce and its impact on reliability culture.</li><li>They highlight the importance of investing in innovation and technology to attract new talent.</li><li>The conversation touches on the need for effective communication and training to bridge the generational gap.</li><li>Michael emphasizes the role of technology in making manufacturing processes more efficient and sustainable.</li></ul><br/>
<h3>Industry 5.0 and Human-Centric Approach</h3>
<ul><li>Michael introduces the concept of Industry 5.0, focusing on bringing humans back into the process.</li><li>He discusses the importance of leveraging technology to bridge the generational gap.</li><li>The conversation highlights the need for a human-centric approach to industrial automation.</li><li>Scott and Michael agree on the importance of storytelling and inspiring the next generation of leaders.</li></ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul><li>Scott MacKenzie wraps up the podcast, encouraging listeners to connect with Michael DeMaria.</li><li>He reiterates the importance of attending events like Xcelerate 2025 and staying connected with industry professionals.</li><li>Scott emphasizes the need for continuous innovation and collaboration in the industry.</li><li>The podcast concludes with a reminder to stay tuned for future episodes and events.</li></ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MICHAEL DEMARIA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michaeldemaria98370/" target="_blank" rel="noopener">https://www.linkedin.com/in/michaeldemaria98370/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/EPWUvsCvsqc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/michael-demaria-with-fluke-reliability]]></link><guid isPermaLink="false">161c94b2-7843-45e5-a20f-7b001cc59776</guid><itunes:image href="https://artwork.captivate.fm/8023ac04-50c2-47e7-af05-b3c7cc9d425a/Michael-DeMaria-Player-Graphic.png"/><pubDate>Wed, 01 Oct 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/161c94b2-7843-45e5-a20f-7b001cc59776.mp3" length="42592742" type="audio/mpeg"/><itunes:duration>22:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/f70fd0ce-9968-4618-ad95-cc6d2a02f0a8/index.html" type="text/html"/></item><item><title>Arthur Field with Machine Shop Tech Talk</title><itunes:title>Arthur Field with Machine Shop Tech Talk</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts the Industrial Talk Podcast, celebrating industry professionals and their innovations. He emphasizes the importance of amplifying voices in manufacturing, particularly in attracting and inspiring the next generation of leaders. Scott discusses the need for a resilient business culture and the role of people in driving success. Arthur Field, a guest on the podcast, shares his journey from machinist to sales and now to promoting manufacturing through videos and podcasts. He highlights the impact of consistent communication and the importance of trust in building successful manufacturing businesses. Both Scott and Arthur stress the necessity of education, collaboration, and innovation in the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Subscribe to the Machine Shop Tech Talk podcast</li>
 	<li>[ ] Explore the resources and stories shared by Arthur and MTDCNC to learn about successful manufacturing companies and technology solutions</li>
 	<li>[ ] Connect with Arthur Field on LinkedIn</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of amplifying voices in the industry and celebrating the contributions of individuals.</li>
 	<li>The podcast aims to inspire the next generation of industrial leaders by sharing stories and insights from industry influencers.</li>
 	<li>Scott sets the stage for the conversation with Arthur Field, the voice behind Machine Shop Tech Talk.</li>
</ul><br/>
<h3>Challenges and Opportunities in Modern Manufacturing</h3>
<ul>
 	<li>Scott discusses the current economic boom in the industry and the need to bring more manufacturing back to the forefront.</li>
 	<li>He emphasizes the importance of people in the industry, despite advancements in automation.</li>
 	<li>Scott talks about the need for a resilient business culture and the importance of inspiring young professionals to join the industry.</li>
 	<li>He challenges listeners to inspire the next generation and invest in education from an early age.</li>
</ul><br/>
<h3>Introduction of Arthur Field and His Background</h3>
<ul>
 	<li>Scott introduces Arthur Field, the guest for the episode, and highlights his contributions to the industry.</li>
 	<li>Arthur shares his journey from starting in an assembly plant to becoming a machinist and eventually moving into sales.</li>
 	<li>He discusses the challenges of entering the sales market during a downturn and the importance of perseverance.</li>
 	<li>Arthur talks about his current role with MTD CNC and his passion for helping high-level shops succeed.</li>
</ul><br/>
<h3>The Role of MTD CNC and Its Impact on the Industry</h3>
<ul>
 	<li>Arthur explains the origins of MTD CNC, which started as Machine Tools Direct to provide better information about machine tools in the UK.</li>
 	<li>He discusses the importance of awareness in manufacturing and how MTD CNC helps shops make informed decisions.</li>
 	<li>Arthur shares success stories of shops that have benefited from the information provided by MTD CNC.</li>
 	<li>He emphasizes the need for trust and effective communication in the industry.</li>
</ul><br/>
<h3>The Importance of Video and Podcasting in Industry Communication</h3>
<ul>
 	<li>Arthur explains his transition from direct sales to creating videos and podcasts to reach a larger audience.</li>
 	<li>He discusses the challenges of traveling to meet shop owners and the limitations of physical presence.</li>
 	<li>Arthur highlights the benefits of video content in breaking down barriers and providing quick, actionable information.</li>
 	<li>He shares his experiences with teaching first aid and public speaking to improve his communication skills.</li>
</ul><br/>
<h3>The Impact of Trust and Consistent Communication</h3>
<ul>
 	<li>Arthur emphasizes the importance of trust in building relationships with shop owners and decision-makers.</li>
 	<li>He discusses the challenges of getting shop owners to trust new solutions and the role of consistent communication.</li>
 	<li>Arthur shares examples of successful implementations and the significant ROI achieved by adopting new technologies.</li>
 	<li>He encourages shop owners to share their stories and experiences to inspire others in the industry.</li>
</ul><br/>
<h3>The Role of Social Media and Online Presence</h3>
<ul>
 	<li>Arthur talks about the importance of having an online presence and using social media to reach a wider audience.</li>
 	<li>He shares his experiences with LinkedIn and other platforms to connect with industry professionals.</li>
 	<li>Arthur discusses the impact of consistent posting and the importance of not being discouraged by a lack of immediate feedback.</li>
 	<li>He highlights the potential for making meaningful connections and advancing one's career through online engagement.</li>
</ul><br/>
<h3>The Importance of Education, Collaboration, and Innovation</h3>
<ul>
 	<li>Scott and Arthur discuss the three key elements of success in the industry: education, collaboration, and innovation.</li>
 	<li>They emphasize the need for continuous learning and staying updated with the latest technologies and trends.</li>
 	<li>Arthur shares his approach to finding solutions by collaborating with experts and asking insightful questions.</li>
 	<li>They discuss the importance of creating a culture of innovation and encouraging employees to think outside the box.</li>
</ul><br/>
<h3>The Role of Passion and Personal Growth in Industry Success</h3>
<ul>
 	<li>Arthur shares his personal journey of overcoming his fear of people and becoming a confident communicator.</li>
 	<li>He discusses the importance of finding passion in one's work and the impact it has on personal and professional growth.</li>
 	<li>Scott and Arthur talk about the challenges of balancing work and personal life and the importance of taking time for reflection.</li>
 	<li>They emphasize the need for self-care and finding ways to recharge and stay motivated.</li>
</ul><br/>
<h3>Final Thoughts and Call to Action</h3>
<ul>
 	<li>Arthur encourages listeners to consistently share their stories and engage with their audience to build trust and credibility.</li>
 	<li>He highlights the importance of showing up and being consistent in one's communication efforts.</li>
 	<li>Scott and Arthur discuss the potential impact of their work on the next generation of industrial leaders.</li>
 	<li>They conclude with a call to action for listeners to join the Industrial Talk community and contribute to the ongoing conversation.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ARTHUR FIELD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/meetarthur/" target="_blank" rel="noopener">https://www.linkedin.com/in/meetarthur/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/machine-shop-tech-talk/" target="_blank" rel="noopener">https://www.linkedin.com/company/machine-shop-tech-talk/</a>

<strong>Company Website:</strong> <a href="https://mtdcnc.com/" target="_blank" rel="noopener">https://mtdcnc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/j_EJkPm8whg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts the Industrial Talk Podcast, celebrating industry professionals and their innovations. He emphasizes the importance of amplifying voices in manufacturing, particularly in attracting and inspiring the next generation of leaders. Scott discusses the need for a resilient business culture and the role of people in driving success. Arthur Field, a guest on the podcast, shares his journey from machinist to sales and now to promoting manufacturing through videos and podcasts. He highlights the impact of consistent communication and the importance of trust in building successful manufacturing businesses. Both Scott and Arthur stress the necessity of education, collaboration, and innovation in the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Subscribe to the Machine Shop Tech Talk podcast</li>
 	<li>[ ] Explore the resources and stories shared by Arthur and MTDCNC to learn about successful manufacturing companies and technology solutions</li>
 	<li>[ ] Connect with Arthur Field on LinkedIn</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of amplifying voices in the industry and celebrating the contributions of individuals.</li>
 	<li>The podcast aims to inspire the next generation of industrial leaders by sharing stories and insights from industry influencers.</li>
 	<li>Scott sets the stage for the conversation with Arthur Field, the voice behind Machine Shop Tech Talk.</li>
</ul><br/>
<h3>Challenges and Opportunities in Modern Manufacturing</h3>
<ul>
 	<li>Scott discusses the current economic boom in the industry and the need to bring more manufacturing back to the forefront.</li>
 	<li>He emphasizes the importance of people in the industry, despite advancements in automation.</li>
 	<li>Scott talks about the need for a resilient business culture and the importance of inspiring young professionals to join the industry.</li>
 	<li>He challenges listeners to inspire the next generation and invest in education from an early age.</li>
</ul><br/>
<h3>Introduction of Arthur Field and His Background</h3>
<ul>
 	<li>Scott introduces Arthur Field, the guest for the episode, and highlights his contributions to the industry.</li>
 	<li>Arthur shares his journey from starting in an assembly plant to becoming a machinist and eventually moving into sales.</li>
 	<li>He discusses the challenges of entering the sales market during a downturn and the importance of perseverance.</li>
 	<li>Arthur talks about his current role with MTD CNC and his passion for helping high-level shops succeed.</li>
</ul><br/>
<h3>The Role of MTD CNC and Its Impact on the Industry</h3>
<ul>
 	<li>Arthur explains the origins of MTD CNC, which started as Machine Tools Direct to provide better information about machine tools in the UK.</li>
 	<li>He discusses the importance of awareness in manufacturing and how MTD CNC helps shops make informed decisions.</li>
 	<li>Arthur shares success stories of shops that have benefited from the information provided by MTD CNC.</li>
 	<li>He emphasizes the need for trust and effective communication in the industry.</li>
</ul><br/>
<h3>The Importance of Video and Podcasting in Industry Communication</h3>
<ul>
 	<li>Arthur explains his transition from direct sales to creating videos and podcasts to reach a larger audience.</li>
 	<li>He discusses the challenges of traveling to meet shop owners and the limitations of physical presence.</li>
 	<li>Arthur highlights the benefits of video content in breaking down barriers and providing quick, actionable information.</li>
 	<li>He shares his experiences with teaching first aid and public speaking to improve his communication skills.</li>
</ul><br/>
<h3>The Impact of Trust and Consistent Communication</h3>
<ul>
 	<li>Arthur emphasizes the importance of trust in building relationships with shop owners and decision-makers.</li>
 	<li>He discusses the challenges of getting shop owners to trust new solutions and the role of consistent communication.</li>
 	<li>Arthur shares examples of successful implementations and the significant ROI achieved by adopting new technologies.</li>
 	<li>He encourages shop owners to share their stories and experiences to inspire others in the industry.</li>
</ul><br/>
<h3>The Role of Social Media and Online Presence</h3>
<ul>
 	<li>Arthur talks about the importance of having an online presence and using social media to reach a wider audience.</li>
 	<li>He shares his experiences with LinkedIn and other platforms to connect with industry professionals.</li>
 	<li>Arthur discusses the impact of consistent posting and the importance of not being discouraged by a lack of immediate feedback.</li>
 	<li>He highlights the potential for making meaningful connections and advancing one's career through online engagement.</li>
</ul><br/>
<h3>The Importance of Education, Collaboration, and Innovation</h3>
<ul>
 	<li>Scott and Arthur discuss the three key elements of success in the industry: education, collaboration, and innovation.</li>
 	<li>They emphasize the need for continuous learning and staying updated with the latest technologies and trends.</li>
 	<li>Arthur shares his approach to finding solutions by collaborating with experts and asking insightful questions.</li>
 	<li>They discuss the importance of creating a culture of innovation and encouraging employees to think outside the box.</li>
</ul><br/>
<h3>The Role of Passion and Personal Growth in Industry Success</h3>
<ul>
 	<li>Arthur shares his personal journey of overcoming his fear of people and becoming a confident communicator.</li>
 	<li>He discusses the importance of finding passion in one's work and the impact it has on personal and professional growth.</li>
 	<li>Scott and Arthur talk about the challenges of balancing work and personal life and the importance of taking time for reflection.</li>
 	<li>They emphasize the need for self-care and finding ways to recharge and stay motivated.</li>
</ul><br/>
<h3>Final Thoughts and Call to Action</h3>
<ul>
 	<li>Arthur encourages listeners to consistently share their stories and engage with their audience to build trust and credibility.</li>
 	<li>He highlights the importance of showing up and being consistent in one's communication efforts.</li>
 	<li>Scott and Arthur discuss the potential impact of their work on the next generation of industrial leaders.</li>
 	<li>They conclude with a call to action for listeners to join the Industrial Talk community and contribute to the ongoing conversation.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ARTHUR FIELD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/meetarthur/" target="_blank" rel="noopener">https://www.linkedin.com/in/meetarthur/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/machine-shop-tech-talk/" target="_blank" rel="noopener">https://www.linkedin.com/company/machine-shop-tech-talk/</a>

<strong>Company Website:</strong> <a href="https://mtdcnc.com/" target="_blank" rel="noopener">https://mtdcnc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/j_EJkPm8whg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/arthur-field-with-machine-shop-tech-talk]]></link><guid isPermaLink="false">c2d9c269-4fc0-4d2e-8098-d0acb4a360b8</guid><itunes:image href="https://artwork.captivate.fm/777bedfe-90fe-4f3e-aabc-b42450bf39f7/Arthur-Field-Player-Graphic.png"/><pubDate>Mon, 29 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/c2d9c269-4fc0-4d2e-8098-d0acb4a360b8.mp3" length="69768652" type="audio/mpeg"/><itunes:duration>36:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/14c462a9-0d0e-4572-ab13-504411b155c4/index.html" type="text/html"/></item><item><title>Curt Chamberlain with Utility Performance Consultants</title><itunes:title>Curt Chamberlain with Utility Performance Consultants</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Curt Chamberlain, Managing Consultant at Utility Performance Consultants </strong>about "Leveraging the EMaint solution for the Utility Market"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Curt Chamberlain, a consultant with extensive experience in the energy and utility sectors. Chamberlain discusses his work with utilities like OG&amp;E and a large Northeast utility, focusing on SAP implementations to cut OPEX by a billion dollars. He also details his projects with EMaint and Deep Blue, including a tight five-month implementation of EMaint for a pipeline company and a subsequent 18-month transition to EMaint's X5. Chamberlain highlights the challenges of regulatory compliance and the potential of AI in maintenance, emphasizing the need for substantial data to drive AI effectiveness.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Curt Chamberlain on LinkedIn to continue the conversation.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to the Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott Mackenzie as the host of the industrial talk podcast, highlighting his dedication to industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the podcast, emphasizing the importance of industry professionals and their contributions.</li>
 	<li>Scott mentions the early morning conversation at the Accelerate conference, sponsored by Fluke Reliability.</li>
 	<li>Scott promotes Fluke Reliability, encouraging listeners to visit their website for more information on asset management, maintenance, and reliability.</li>
</ul><br/>
<h3>Discussion on Autonomous Vehicles and Personal Experiences</h3>
<ul>
 	<li>Scott and Curt discuss their experiences with autonomous vehicles, including taking one to a cigar shop and a short ride in another one.</li>
 	<li>They share their thoughts on the comfort and safety of autonomous vehicles, with Speaker 2 expressing a desire to take one to the airport.</li>
 	<li>Scott and Speaker 2 talk about the strange feeling of being in a car with no visible driver and the future of autonomous vehicles.</li>
</ul><br/>
<h3>Background on Curt Chamberlain</h3>
<ul>
 	<li>Curt introduces himself as a consultant with extensive experience in the energy and utility business, particularly in maintenance and process improvement.</li>
 	<li>He shares his background in the utility industry, starting in the mid-90s, and his work with various utilities, including OG and E.</li>
 	<li>Curt describes his role in implementing SAP for OG and E, including payroll, maintenance, and other business systems.</li>
 	<li>He mentions his recent work with a large utility in the Northeast, focusing on cutting a billion dollars in operating costs through SAP implementation.</li>
</ul><br/>
<h3>Implementation of E-Mate and Challenges</h3>
<ul>
 	<li>Curt discusses his work with EMaint, a crude pipeline company, and the implementation of their asset management system.</li>
 	<li>He describes the tight deadline and the challenges of transferring 389,000 historical work orders from the old system to E-Mate.</li>
 	<li>Curt explains the regulatory requirements for maintaining historical data and the complexity of the implementation process.</li>
 	<li>He shares the success of the implementation and the transition to E-Mate's new product, X5, which was pioneered by his team.</li>
</ul><br/>
<h3>Transition to Deep Blue and Current Projects</h3>
<ul>
 	<li>Curt talks about his retirement and subsequent return to work with Deep Blue, a company in the water business.</li>
 	<li>He describes the company's operations in Midland, Texas, and their role in treating and disposing of water used in hydraulic fracking.</li>
 	<li>Curt explains the challenges of treating water to meet regulatory standards and the company's goal of using 100% treated water.</li>
 	<li>He mentions the potential for future acquisitions and the increase in work orders, currently running at 1500 per month.</li>
</ul><br/>
<h3>Exploration of AI and Technology in Maintenance</h3>
<ul>
 	<li>Scott asks Curt about his thoughts on AI and its potential in the maintenance industry.</li>
 	<li>Curt expresses skepticism about the current hype around AI, emphasizing the need for a significant amount of data for AI to be effective.</li>
 	<li>He discusses the potential for AI in industries with established data collections, such as big refineries, but sees limited immediate use for AI in his current company.</li>
 	<li>Curt highlights the importance of operational excellence and the challenges of getting companies to invest in preventive maintenance.</li>
</ul><br/>
<h3>Observations from the Reliability Lab Floor</h3>
<ul>
 	<li>Scott asks Speaker 2 about his impressions of the Reliability Lab Floor at the conference.</li>
 	<li>Curt praises the Fluke tools and the potential for vibration analysis and other maintenance technologies.</li>
 	<li>He discusses the challenges of getting companies to adopt new maintenance practices and the importance of data in improving reliability.</li>
 	<li>Curt shares his experiences with spin-off companies from large oil companies and the run-to-fail mentality that often prevails.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Curt for the conversation and asks how listeners can get in touch with him.</li>
 	<li>Curt provides his LinkedIn profile and expresses his willingness to connect and discuss industry topics.</li>
 	<li>Scott wraps up the podcast, promoting the Xcelerate 2026 conference and encouraging listeners to visit the Fluke Reliability website.</li>
 	<li>The podcast ends with a reminder to stay tuned for future episodes and to connect with Scott and other industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CURT CHAMBERLAIN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/curt-chamberlain-74b65b50/" target="_blank" rel="noopener">https://www.linkedin.com/in/curt-chamberlain-74b65b50/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/NyI83DPmJZQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW!...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Curt Chamberlain, Managing Consultant at Utility Performance Consultants </strong>about "Leveraging the EMaint solution for the Utility Market"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Curt Chamberlain, a consultant with extensive experience in the energy and utility sectors. Chamberlain discusses his work with utilities like OG&amp;E and a large Northeast utility, focusing on SAP implementations to cut OPEX by a billion dollars. He also details his projects with EMaint and Deep Blue, including a tight five-month implementation of EMaint for a pipeline company and a subsequent 18-month transition to EMaint's X5. Chamberlain highlights the challenges of regulatory compliance and the potential of AI in maintenance, emphasizing the need for substantial data to drive AI effectiveness.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Curt Chamberlain on LinkedIn to continue the conversation.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to the Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott Mackenzie as the host of the industrial talk podcast, highlighting his dedication to industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the podcast, emphasizing the importance of industry professionals and their contributions.</li>
 	<li>Scott mentions the early morning conversation at the Accelerate conference, sponsored by Fluke Reliability.</li>
 	<li>Scott promotes Fluke Reliability, encouraging listeners to visit their website for more information on asset management, maintenance, and reliability.</li>
</ul><br/>
<h3>Discussion on Autonomous Vehicles and Personal Experiences</h3>
<ul>
 	<li>Scott and Curt discuss their experiences with autonomous vehicles, including taking one to a cigar shop and a short ride in another one.</li>
 	<li>They share their thoughts on the comfort and safety of autonomous vehicles, with Speaker 2 expressing a desire to take one to the airport.</li>
 	<li>Scott and Speaker 2 talk about the strange feeling of being in a car with no visible driver and the future of autonomous vehicles.</li>
</ul><br/>
<h3>Background on Curt Chamberlain</h3>
<ul>
 	<li>Curt introduces himself as a consultant with extensive experience in the energy and utility business, particularly in maintenance and process improvement.</li>
 	<li>He shares his background in the utility industry, starting in the mid-90s, and his work with various utilities, including OG and E.</li>
 	<li>Curt describes his role in implementing SAP for OG and E, including payroll, maintenance, and other business systems.</li>
 	<li>He mentions his recent work with a large utility in the Northeast, focusing on cutting a billion dollars in operating costs through SAP implementation.</li>
</ul><br/>
<h3>Implementation of E-Mate and Challenges</h3>
<ul>
 	<li>Curt discusses his work with EMaint, a crude pipeline company, and the implementation of their asset management system.</li>
 	<li>He describes the tight deadline and the challenges of transferring 389,000 historical work orders from the old system to E-Mate.</li>
 	<li>Curt explains the regulatory requirements for maintaining historical data and the complexity of the implementation process.</li>
 	<li>He shares the success of the implementation and the transition to E-Mate's new product, X5, which was pioneered by his team.</li>
</ul><br/>
<h3>Transition to Deep Blue and Current Projects</h3>
<ul>
 	<li>Curt talks about his retirement and subsequent return to work with Deep Blue, a company in the water business.</li>
 	<li>He describes the company's operations in Midland, Texas, and their role in treating and disposing of water used in hydraulic fracking.</li>
 	<li>Curt explains the challenges of treating water to meet regulatory standards and the company's goal of using 100% treated water.</li>
 	<li>He mentions the potential for future acquisitions and the increase in work orders, currently running at 1500 per month.</li>
</ul><br/>
<h3>Exploration of AI and Technology in Maintenance</h3>
<ul>
 	<li>Scott asks Curt about his thoughts on AI and its potential in the maintenance industry.</li>
 	<li>Curt expresses skepticism about the current hype around AI, emphasizing the need for a significant amount of data for AI to be effective.</li>
 	<li>He discusses the potential for AI in industries with established data collections, such as big refineries, but sees limited immediate use for AI in his current company.</li>
 	<li>Curt highlights the importance of operational excellence and the challenges of getting companies to invest in preventive maintenance.</li>
</ul><br/>
<h3>Observations from the Reliability Lab Floor</h3>
<ul>
 	<li>Scott asks Speaker 2 about his impressions of the Reliability Lab Floor at the conference.</li>
 	<li>Curt praises the Fluke tools and the potential for vibration analysis and other maintenance technologies.</li>
 	<li>He discusses the challenges of getting companies to adopt new maintenance practices and the importance of data in improving reliability.</li>
 	<li>Curt shares his experiences with spin-off companies from large oil companies and the run-to-fail mentality that often prevails.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Curt for the conversation and asks how listeners can get in touch with him.</li>
 	<li>Curt provides his LinkedIn profile and expresses his willingness to connect and discuss industry topics.</li>
 	<li>Scott wraps up the podcast, promoting the Xcelerate 2026 conference and encouraging listeners to visit the Fluke Reliability website.</li>
 	<li>The podcast ends with a reminder to stay tuned for future episodes and to connect with Scott and other industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CURT CHAMBERLAIN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/curt-chamberlain-74b65b50/" target="_blank" rel="noopener">https://www.linkedin.com/in/curt-chamberlain-74b65b50/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/NyI83DPmJZQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/curt-chamberlain-with-utility-performance-consultants]]></link><guid isPermaLink="false">f41a58e4-7141-48d8-921e-a97d27d89941</guid><itunes:image href="https://artwork.captivate.fm/764a086c-ee0d-4267-8f2a-ad6ae984278a/Curt-Chamberlain-Player-Graphic.png"/><pubDate>Fri, 26 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f41a58e4-7141-48d8-921e-a97d27d89941.mp3" length="40592917" type="audio/mpeg"/><itunes:duration>21:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/b6b70c0e-4247-42b5-acff-2f8839d062b1/index.html" type="text/html"/></item><item><title>Kevin Kucera with RPM Electric</title><itunes:title>Kevin Kucera with RPM Electric</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Kevin Kucera, CEO at RPM Electric </strong>about "Hardening the Grid and Electrical Safety"<strong>.</strong>
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<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts Kevin Kucera on the Industrial Talk Podcast, discussing safety and innovation at the Distribute Tech event in Dallas, Texas. Kucera highlights the importance of grid hardening technology, which protects against fast transients and electromagnetic pulses, operating in six nanoseconds and guaranteed for 1000 events. He shares a personal story about a near-fatal electrical incident, emphasizing the need for safety protocols. The conversation also touches on the significance of proper grounding and the dangers of working with electrical systems, underscoring the importance of professional training and adherence to safety standards.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Provide information about Kevin's company's product, the ultra-fast surge arrester, to interested parties.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Distribute Tech Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and highlights the importance of industry professionals.</li>
 	<li>Scott MacKenzie mentions the sponsor, Siemens, and encourages listeners to visit siemens.com for more information.</li>
 	<li>Scott MacKenzie introduces Kevin Kucera , who will discuss safety and his experiences at Distribute Tech.</li>
 	<li>Kevin Kucera spells his last name and Scott MacKenzie jokes about the pronunciation.</li>
</ul><br/>
<h3>Event Attendance and Activity</h3>
<ul>
 	<li>Kevin Kucera mentions the large attendance at Distribute Tech, with 600 exhibitors and 18,000 attendees.</li>
 	<li>Scott MacKenzie expresses surprise at the large number of attendees and describes the event as a "zoo."</li>
 	<li>Kevin Kucera describes Distribute Tech as the number one show for utility, with significant interest and innovation.</li>
 	<li>Scott MacKenzie and Kevin Kucera discuss the buzz around grid hardening technology and the importance of resilience in medium voltage systems.</li>
</ul><br/>
<h3>Grid Hardening Technology</h3>
<ul>
 	<li>Kevin Kucera explains the technology developed by Advanced Fusion Systems to protect against fast transients and electromagnetic pulses.</li>
 	<li>The devices operate in six nanoseconds and are guaranteed for 1000 events, with no metal oxide or silicon internally.</li>
 	<li>Scott MacKenzie asks for a real-life use case, and Kevin Kucera provides an example of a nuclear event and directed energy weapons.</li>
 	<li>The technology protects against catastrophic failures by shunting pulses to the ground quickly.</li>
</ul><br/>
<h3>Installation and Safety Considerations</h3>
<ul>
 	<li>Kevin Kucera describes the installation process, which involves using a meter of wire and connecting to the ground.</li>
 	<li>The devices can be placed at transformers, rectifiers, or as EMP scouts on the line.</li>
 	<li>Scott MacKenzie and Kevin Kucera discuss the importance of proper grounding and the use of bonding poles.</li>
 	<li>Kevin Kucera shares his background in the electrical industry and his passion for electricity.</li>
</ul><br/>
<h3>Electrical Safety Incident</h3>
<ul>
 	<li>Kevin Kucera shares a personal story about a close call with electrical safety at a dry dock in downtown Seattle.</li>
 	<li>He describes the incident where a rod fell and hit a phase, causing a 14-foot fireball.</li>
 	<li>Kevin Kucera explains how the breaker tripped instantly, saving him from severe injury.</li>
 	<li>The incident highlights the importance of safety and the potential dangers in the electrical industry.</li>
</ul><br/>
<h3>Subsequent Safety Measures</h3>
<ul>
 	<li>Kevin Kucera describes the subsequent repairs and safety measures taken after the incident.</li>
 	<li>He emphasizes the importance of not taking safety for granted and the need for proper training.</li>
 	<li>Scott MacKenzie and Kevin Kucera discuss the challenges of working in the electrical industry and the importance of professionalism.</li>
 	<li>Kevin Kucera shares another story about the dangers of hydrogen sulfide in underground vaults and the importance of sniffer tests.</li>
</ul><br/>
<h3>Professionalism and Training</h3>
<ul>
 	<li>Scott MacKenzie and Kevin Kucera discuss the need for proper training and professionalism in the electrical industry.</li>
 	<li>They highlight the importance of ventilating underground vaults and the dangers of hydrogen sulfide.</li>
 	<li>Kevin Kucera shares a tragic story about three electricians who died in a vault due to hydrogen sulfide.</li>
 	<li>Scott MacKenzie and Kevin Kucera emphasize the need for proper safety measures and training to prevent accidents.</li>
</ul><br/>
<h3>Climbing and Safety Precautions</h3>
<ul>
 	<li>Scott MacKenzie and Kevin Kucera discuss the dangers of climbing poles and the importance of safety precautions.</li>
 	<li>They share experiences of climbing poles and the challenges of working at height.</li>
 	<li>Scott MacKenzie explains the importance of grounding lines properly to avoid electrical hazards.</li>
 	<li>Kevin Kucera emphasizes the need for proper training and safety measures to prevent accidents.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Kevin Kucera for sharing his experiences and insights.</li>
 	<li>Kevin Kucera provides contact information for Advanced Fusion Systems and encourages listeners to visit their website.</li>
 	<li>Scott MacKenzie wraps up the podcast, encouraging listeners to attend Distribute Tech and highlighting the importance of safety in the electrical industry.</li>
 	<li>The podcast concludes with a reminder of the sponsor, Siemens, and their solutions for smart infrastructure and grid software.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KEVIN KUCERA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kevin-kucera-b3b8105/" target="_blank" rel="noopener">https://www.linkedin.com/in/kevin-kucera-b3b8105/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rpm-electric-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/rpm-electric-inc./</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/5ESjEDCN7QI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Kevin Kucera, CEO at RPM Electric </strong>about "Hardening the Grid and Electrical Safety"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts Kevin Kucera on the Industrial Talk Podcast, discussing safety and innovation at the Distribute Tech event in Dallas, Texas. Kucera highlights the importance of grid hardening technology, which protects against fast transients and electromagnetic pulses, operating in six nanoseconds and guaranteed for 1000 events. He shares a personal story about a near-fatal electrical incident, emphasizing the need for safety protocols. The conversation also touches on the significance of proper grounding and the dangers of working with electrical systems, underscoring the importance of professional training and adherence to safety standards.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Provide information about Kevin's company's product, the ultra-fast surge arrester, to interested parties.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Distribute Tech Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and highlights the importance of industry professionals.</li>
 	<li>Scott MacKenzie mentions the sponsor, Siemens, and encourages listeners to visit siemens.com for more information.</li>
 	<li>Scott MacKenzie introduces Kevin Kucera , who will discuss safety and his experiences at Distribute Tech.</li>
 	<li>Kevin Kucera spells his last name and Scott MacKenzie jokes about the pronunciation.</li>
</ul><br/>
<h3>Event Attendance and Activity</h3>
<ul>
 	<li>Kevin Kucera mentions the large attendance at Distribute Tech, with 600 exhibitors and 18,000 attendees.</li>
 	<li>Scott MacKenzie expresses surprise at the large number of attendees and describes the event as a "zoo."</li>
 	<li>Kevin Kucera describes Distribute Tech as the number one show for utility, with significant interest and innovation.</li>
 	<li>Scott MacKenzie and Kevin Kucera discuss the buzz around grid hardening technology and the importance of resilience in medium voltage systems.</li>
</ul><br/>
<h3>Grid Hardening Technology</h3>
<ul>
 	<li>Kevin Kucera explains the technology developed by Advanced Fusion Systems to protect against fast transients and electromagnetic pulses.</li>
 	<li>The devices operate in six nanoseconds and are guaranteed for 1000 events, with no metal oxide or silicon internally.</li>
 	<li>Scott MacKenzie asks for a real-life use case, and Kevin Kucera provides an example of a nuclear event and directed energy weapons.</li>
 	<li>The technology protects against catastrophic failures by shunting pulses to the ground quickly.</li>
</ul><br/>
<h3>Installation and Safety Considerations</h3>
<ul>
 	<li>Kevin Kucera describes the installation process, which involves using a meter of wire and connecting to the ground.</li>
 	<li>The devices can be placed at transformers, rectifiers, or as EMP scouts on the line.</li>
 	<li>Scott MacKenzie and Kevin Kucera discuss the importance of proper grounding and the use of bonding poles.</li>
 	<li>Kevin Kucera shares his background in the electrical industry and his passion for electricity.</li>
</ul><br/>
<h3>Electrical Safety Incident</h3>
<ul>
 	<li>Kevin Kucera shares a personal story about a close call with electrical safety at a dry dock in downtown Seattle.</li>
 	<li>He describes the incident where a rod fell and hit a phase, causing a 14-foot fireball.</li>
 	<li>Kevin Kucera explains how the breaker tripped instantly, saving him from severe injury.</li>
 	<li>The incident highlights the importance of safety and the potential dangers in the electrical industry.</li>
</ul><br/>
<h3>Subsequent Safety Measures</h3>
<ul>
 	<li>Kevin Kucera describes the subsequent repairs and safety measures taken after the incident.</li>
 	<li>He emphasizes the importance of not taking safety for granted and the need for proper training.</li>
 	<li>Scott MacKenzie and Kevin Kucera discuss the challenges of working in the electrical industry and the importance of professionalism.</li>
 	<li>Kevin Kucera shares another story about the dangers of hydrogen sulfide in underground vaults and the importance of sniffer tests.</li>
</ul><br/>
<h3>Professionalism and Training</h3>
<ul>
 	<li>Scott MacKenzie and Kevin Kucera discuss the need for proper training and professionalism in the electrical industry.</li>
 	<li>They highlight the importance of ventilating underground vaults and the dangers of hydrogen sulfide.</li>
 	<li>Kevin Kucera shares a tragic story about three electricians who died in a vault due to hydrogen sulfide.</li>
 	<li>Scott MacKenzie and Kevin Kucera emphasize the need for proper safety measures and training to prevent accidents.</li>
</ul><br/>
<h3>Climbing and Safety Precautions</h3>
<ul>
 	<li>Scott MacKenzie and Kevin Kucera discuss the dangers of climbing poles and the importance of safety precautions.</li>
 	<li>They share experiences of climbing poles and the challenges of working at height.</li>
 	<li>Scott MacKenzie explains the importance of grounding lines properly to avoid electrical hazards.</li>
 	<li>Kevin Kucera emphasizes the need for proper training and safety measures to prevent accidents.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Kevin Kucera for sharing his experiences and insights.</li>
 	<li>Kevin Kucera provides contact information for Advanced Fusion Systems and encourages listeners to visit their website.</li>
 	<li>Scott MacKenzie wraps up the podcast, encouraging listeners to attend Distribute Tech and highlighting the importance of safety in the electrical industry.</li>
 	<li>The podcast concludes with a reminder of the sponsor, Siemens, and their solutions for smart infrastructure and grid software.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KEVIN KUCERA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kevin-kucera-b3b8105/" target="_blank" rel="noopener">https://www.linkedin.com/in/kevin-kucera-b3b8105/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rpm-electric-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/rpm-electric-inc./</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/5ESjEDCN7QI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kevin-kucera-with-rpm-electric]]></link><guid isPermaLink="false">fa8862a9-ad7e-48c3-a4f3-260b8013db07</guid><itunes:image href="https://artwork.captivate.fm/bc889343-9891-496a-92cb-8134028402ca/Kevin-Kucera-Player-Graphic.png"/><pubDate>Wed, 24 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/fa8862a9-ad7e-48c3-a4f3-260b8013db07.mp3" length="46818677" type="audio/mpeg"/><itunes:duration>24:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/07e05e43-6067-4afb-b81a-5ea67ebfa46f/index.html" type="text/html"/></item><item><title>Drew Walts with IRISS</title><itunes:title>Drew Walts with IRISS</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Drew Walts from IRISS, discussing their ultrasound technology for identifying electrical challenges before failure. Drew, with 25 years of experience in ultrasound and infrared, highlights IRISS' Sonus product line, including the compact Sonus XT and the cloud-based SonusVIZ for data analysis. They emphasize the importance of integrating various inspection technologies for comprehensive asset management. Drew also mentions IRISS' IoT solutions for continuous monitoring and predictive maintenance, aiming to enhance safety and efficiency in industrial settings.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Drew Walts via email (d.walts@iriss.com) or LinkedIn to learn more about IRISS' solutions and get technical support.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes listeners, highlighting the importance of industrial professionals and their contributions to society.</li>
 	<li>Scott expresses excitement about the current state of the industry, mentioning the rapid pace of change, innovation, and technology.</li>
 	<li>Scott introduces Drew Walt from IRISS, focusing on their technology for identifying electrical challenges before failure.</li>
</ul><br/>
<h3>Drew Walts' Background and IRISS' Solutions</h3>
<ul>
 	<li>Drew Walt introduces himself as a subject matter enthusiast with 25 years of experience in ultrasound and infrared technology.</li>
 	<li>Drew shares his background, starting with infrared in the military and later working with UE Systems for 16 years.</li>
 	<li>Drew discusses his transition to IRISS, where he now develops training and provides service work.</li>
 	<li>Scott and Drew talk about IRISS' history, its expansion, and its commitment to providing comprehensive solutions for industrial inspection.</li>
</ul><br/>
<h3>IRISS' Products and Technologies</h3>
<ul>
 	<li>Drew explains the Sonus product line, including the Sonus XT, a compact ultrasound device with various probes.</li>
 	<li>Drew highlights the SonusVIZ, a tablet-based acoustic camera, and the Sonus View recorder for sound analysis.</li>
 	<li>Scott and Drew discuss the benefits of these products, such as their compact size, affordability, and versatility.</li>
 	<li>Drew emphasizes the importance of combining different technologies like ultrasound, infrared, and TEV detection for comprehensive inspections.</li>
</ul><br/>
<h3>Data Analysis and AI Integration</h3>
<ul>
 	<li>Scott inquires about data analytics solutions for the Sonus products.</li>
 	<li>Drew explains the cloud-based data platform of the SonusVIZ, which stores and analyzes data collected in the field.</li>
 	<li>Drew discusses the potential of AI in enhancing electrical inspection, particularly in identifying harmonic patterns and electrical failures.</li>
 	<li>Scott and Drew talk about the future of IoT solutions and the integration of various sensors for continuous monitoring and predictive maintenance.</li>
</ul><br/>
<h3>Field Applications and Real-World Examples</h3>
<ul>
 	<li>Drew shares a real-world example of using the Sonus products to inspect a facility with multiple faults.</li>
 	<li>Drew describes the process of collecting data from various technologies and presenting findings to the client.</li>
 	<li>Scott and Drew discuss the importance of timely and accurate data analysis to prevent catastrophic failures.</li>
 	<li>Drew highlights the role of human technicians in interpreting data and making critical decisions based on the findings.</li>
</ul><br/>
<h3>Future of IRISS and Industry Trends</h3>
<ul>
 	<li>Drew talks about the development of new products like the DTU for continuous monitoring of electrical systems.</li>
 	<li>Scott and Drew discuss the potential of drone-based platforms for inspecting hazardous environments and reducing human risk.</li>
 	<li>Drew emphasizes the importance of integrating different technologies into one platform for efficient and comprehensive inspections.</li>
 	<li>Scott and Drew conclude the conversation by discussing the future of the industry, the role of AI, and the importance of continuous innovation.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DREW WALTS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/drew-walts-38b9579/" target="_blank" rel="noopener">https://www.linkedin.com/in/drew-walts-38b9579/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://iriss.com/" target="_blank" rel="noopener">https://iriss.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/kUph_qnJum0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Drew Walts from IRISS, discussing their ultrasound technology for identifying electrical challenges before failure. Drew, with 25 years of experience in ultrasound and infrared, highlights IRISS' Sonus product line, including the compact Sonus XT and the cloud-based SonusVIZ for data analysis. They emphasize the importance of integrating various inspection technologies for comprehensive asset management. Drew also mentions IRISS' IoT solutions for continuous monitoring and predictive maintenance, aiming to enhance safety and efficiency in industrial settings.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Drew Walts via email (d.walts@iriss.com) or LinkedIn to learn more about IRISS' solutions and get technical support.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes listeners, highlighting the importance of industrial professionals and their contributions to society.</li>
 	<li>Scott expresses excitement about the current state of the industry, mentioning the rapid pace of change, innovation, and technology.</li>
 	<li>Scott introduces Drew Walt from IRISS, focusing on their technology for identifying electrical challenges before failure.</li>
</ul><br/>
<h3>Drew Walts' Background and IRISS' Solutions</h3>
<ul>
 	<li>Drew Walt introduces himself as a subject matter enthusiast with 25 years of experience in ultrasound and infrared technology.</li>
 	<li>Drew shares his background, starting with infrared in the military and later working with UE Systems for 16 years.</li>
 	<li>Drew discusses his transition to IRISS, where he now develops training and provides service work.</li>
 	<li>Scott and Drew talk about IRISS' history, its expansion, and its commitment to providing comprehensive solutions for industrial inspection.</li>
</ul><br/>
<h3>IRISS' Products and Technologies</h3>
<ul>
 	<li>Drew explains the Sonus product line, including the Sonus XT, a compact ultrasound device with various probes.</li>
 	<li>Drew highlights the SonusVIZ, a tablet-based acoustic camera, and the Sonus View recorder for sound analysis.</li>
 	<li>Scott and Drew discuss the benefits of these products, such as their compact size, affordability, and versatility.</li>
 	<li>Drew emphasizes the importance of combining different technologies like ultrasound, infrared, and TEV detection for comprehensive inspections.</li>
</ul><br/>
<h3>Data Analysis and AI Integration</h3>
<ul>
 	<li>Scott inquires about data analytics solutions for the Sonus products.</li>
 	<li>Drew explains the cloud-based data platform of the SonusVIZ, which stores and analyzes data collected in the field.</li>
 	<li>Drew discusses the potential of AI in enhancing electrical inspection, particularly in identifying harmonic patterns and electrical failures.</li>
 	<li>Scott and Drew talk about the future of IoT solutions and the integration of various sensors for continuous monitoring and predictive maintenance.</li>
</ul><br/>
<h3>Field Applications and Real-World Examples</h3>
<ul>
 	<li>Drew shares a real-world example of using the Sonus products to inspect a facility with multiple faults.</li>
 	<li>Drew describes the process of collecting data from various technologies and presenting findings to the client.</li>
 	<li>Scott and Drew discuss the importance of timely and accurate data analysis to prevent catastrophic failures.</li>
 	<li>Drew highlights the role of human technicians in interpreting data and making critical decisions based on the findings.</li>
</ul><br/>
<h3>Future of IRISS and Industry Trends</h3>
<ul>
 	<li>Drew talks about the development of new products like the DTU for continuous monitoring of electrical systems.</li>
 	<li>Scott and Drew discuss the potential of drone-based platforms for inspecting hazardous environments and reducing human risk.</li>
 	<li>Drew emphasizes the importance of integrating different technologies into one platform for efficient and comprehensive inspections.</li>
 	<li>Scott and Drew conclude the conversation by discussing the future of the industry, the role of AI, and the importance of continuous innovation.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DREW WALTS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/drew-walts-38b9579/" target="_blank" rel="noopener">https://www.linkedin.com/in/drew-walts-38b9579/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://iriss.com/" target="_blank" rel="noopener">https://iriss.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/kUph_qnJum0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/drew-walts-with-iriss]]></link><guid isPermaLink="false">e4b02924-5c11-426d-9bc0-390b885b9ec4</guid><itunes:image href="https://artwork.captivate.fm/74e22df1-9ab5-4bd2-a51b-eee8bc1635be/Drew-Walts-Player-Graphic.png"/><pubDate>Mon, 22 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/e4b02924-5c11-426d-9bc0-390b885b9ec4.mp3" length="69245942" type="audio/mpeg"/><itunes:duration>36:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/4237da6b-82c9-4705-a33c-39dfd3c568f6/index.html" type="text/html"/></item><item><title>Jim Vinoski with the Manufacturing Talks Web Show and Podcast</title><itunes:title>Jim Vinoski with the Manufacturing Talks Web Show and Podcast</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jim Vinoski, Founder and Host of the Manufacturing Talks Web Show and Podcast </strong>about "Passion voice, powerful advocate, manufacturing success"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Jim Vanoski on the Industrial Talk Podcast, discussing the importance of amplifying industrial voices and inspiring the next generation of leaders. Jim shares his extensive manufacturing background, including 16 years with General Mills, and his transition to writing for Forbes and podcasting. They discuss the challenges in the food industry, including cost-cutting and the rise of private labels, and the need for innovation and skilled labor. Jim emphasizes the importance of responsible investment in manufacturing and the role of culture and policy in shaping the industry's future.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Reach out to Jim to continue the conversation and explore opportunities to collaborate.</li>
 	<li>[ ] Connect with Jim on LinkedIn to share information on responsible investment firms in manufacturing.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott highlights the importance of amplifying industrial voices and inspiring the next generation of industrial leaders.</li>
 	<li>The podcast aims to celebrate industry professionals and provide resources for listeners.</li>
 	<li>Scott introduces Jim Vanoski, a manufacturing expert, and sets the stage for their conversation.</li>
</ul><br/>
<h3>Jim Vanoski's Background and Career</h3>
<ul>
 	<li>Jim Vanoski shares his extensive career in manufacturing, starting with chemicals, paints, coatings, and food ingredients.</li>
 	<li>He worked for 16 years with General Mills, progressing from engineering to plant management.</li>
 	<li>Jim emphasizes his close connection with the factory floor and his writing for Forbes on manufacturing.</li>
 	<li>He discusses his transition to podcasting and the launch of his own show, Manufacturing Talks.</li>
</ul><br/>
<h3>Challenges in the Food Industry</h3>
<ul>
 	<li>Scott and Jim discuss the challenges faced by the food industry, including the rise of private labels and store brands.</li>
 	<li>Jim explains how cost-cutting measures by big brands have led to a decline in quality and innovation.</li>
 	<li>They discuss the impact of price pressures and the loss of value for consumers.</li>
 	<li>Jim mentions a marketing guru, Peter McDonald, who highlighted the importance of creating value for consumers.</li>
</ul><br/>
<h3>The Role of Innovation and Disruption</h3>
<ul>
 	<li>Scott and Jim discuss the concept of innovation and disruption, using Kodak as an example.</li>
 	<li>Jim explains the challenges of staying innovative while maintaining profitability.</li>
 	<li>They talk about the importance of continuous improvement and the role of new technologies in manufacturing.</li>
 	<li>Jim shares his experience with Clayton Christensen's book, "The Innovator's Dilemma," and its relevance to modern manufacturing.</li>
</ul><br/>
<h3>Journey into Podcasting</h3>
<ul>
 	<li>Jim shares his journey into podcasting, inspired by seeing others in the industry doing it.</li>
 	<li>He describes his initial setup with a webcam and microphone from Best Buy.</li>
 	<li>Scott and Jim discuss the challenges and rewards of podcasting, including overcoming self-doubt and technical hurdles.</li>
 	<li>Jim emphasizes the importance of having street cred and relevant experience in manufacturing.</li>
</ul><br/>
<h3>Impact of Manufacturing on Society</h3>
<ul>
 	<li>Scott and Jim discuss the broader impact of manufacturing on society, including job creation and economic growth.</li>
 	<li>They talk about the need to change perceptions of manufacturing jobs and the importance of storytelling.</li>
 	<li>Jim shares his efforts to highlight positive stories in manufacturing through his podcast and writing.</li>
 	<li>They discuss the role of policy makers and parents in shaping the future of manufacturing.</li>
</ul><br/>
<h3>Addressing the Skills Gap</h3>
<ul>
 	<li>Jim and Scott discuss the skills gap in manufacturing and the need for better training and education.</li>
 	<li>They talk about the decline of shop classes and the importance of alternative training programs.</li>
 	<li>Jim shares examples of successful training programs and the role of community colleges and trade schools.</li>
 	<li>They emphasize the need for manufacturers to actively engage with training institutions and invest in workforce development.</li>
</ul><br/>
<h3>The Role of Culture and Company Values</h3>
<ul>
 	<li>Jim and Scott discuss the importance of company culture and values in attracting and retaining talent.</li>
 	<li>They talk about the need to create a positive work environment and address issues like rule by fear.</li>
 	<li>Jim shares his article, "If we want more people in manufacturing, we have to make it suck less," and its relevance to modern manufacturing.</li>
 	<li>They discuss the role of responsible investment firms in supporting manufacturing companies.</li>
</ul><br/>
<h3>The Future of Manufacturing</h3>
<ul>
 	<li>Scott and Jim discuss the future of manufacturing and the opportunities for growth and innovation.</li>
 	<li>They talk about the importance of strategic planning and investment in new technologies.</li>
 	<li>Jim shares his vision for manufacturing supremacy and the role of responsible investment in achieving it.</li>
 	<li>They emphasize the need for collaboration and partnerships to address the challenges facing the industry.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott thanks Jim for the conversation and highlights the importance of inspiring the next generation of industrial leaders.</li>
 	<li>Jim shares his contact information and encourages listeners to connect with him on LinkedIn.</li>
 	<li>Scott encourages listeners to subscribe to Jim's podcast and stay engaged with the industrial community.</li>
 	<li>They wrap up the conversation with a commitment to continue the conversation and support the industry.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JIM VINOSKI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jimvinoski/" target="_blank" rel="noopener">https://www.linkedin.com/in/jimvinoski/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/manufacturing-talks-webshow-and-podcast/" target="_blank" rel="noopener">https://www.linkedin.com/company/manufacturing-talks-webshow-and-podcast/</a>

<strong>Company Website:</strong> <a href="https://www.manufacturingtalks.com/" target="_blank" rel="noopener">https://www.manufacturingtalks.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/BkxAHexSlOY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jim Vinoski, Founder and Host of the Manufacturing Talks Web Show and Podcast </strong>about "Passion voice, powerful advocate, manufacturing success"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Jim Vanoski on the Industrial Talk Podcast, discussing the importance of amplifying industrial voices and inspiring the next generation of leaders. Jim shares his extensive manufacturing background, including 16 years with General Mills, and his transition to writing for Forbes and podcasting. They discuss the challenges in the food industry, including cost-cutting and the rise of private labels, and the need for innovation and skilled labor. Jim emphasizes the importance of responsible investment in manufacturing and the role of culture and policy in shaping the industry's future.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Reach out to Jim to continue the conversation and explore opportunities to collaborate.</li>
 	<li>[ ] Connect with Jim on LinkedIn to share information on responsible investment firms in manufacturing.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott highlights the importance of amplifying industrial voices and inspiring the next generation of industrial leaders.</li>
 	<li>The podcast aims to celebrate industry professionals and provide resources for listeners.</li>
 	<li>Scott introduces Jim Vanoski, a manufacturing expert, and sets the stage for their conversation.</li>
</ul><br/>
<h3>Jim Vanoski's Background and Career</h3>
<ul>
 	<li>Jim Vanoski shares his extensive career in manufacturing, starting with chemicals, paints, coatings, and food ingredients.</li>
 	<li>He worked for 16 years with General Mills, progressing from engineering to plant management.</li>
 	<li>Jim emphasizes his close connection with the factory floor and his writing for Forbes on manufacturing.</li>
 	<li>He discusses his transition to podcasting and the launch of his own show, Manufacturing Talks.</li>
</ul><br/>
<h3>Challenges in the Food Industry</h3>
<ul>
 	<li>Scott and Jim discuss the challenges faced by the food industry, including the rise of private labels and store brands.</li>
 	<li>Jim explains how cost-cutting measures by big brands have led to a decline in quality and innovation.</li>
 	<li>They discuss the impact of price pressures and the loss of value for consumers.</li>
 	<li>Jim mentions a marketing guru, Peter McDonald, who highlighted the importance of creating value for consumers.</li>
</ul><br/>
<h3>The Role of Innovation and Disruption</h3>
<ul>
 	<li>Scott and Jim discuss the concept of innovation and disruption, using Kodak as an example.</li>
 	<li>Jim explains the challenges of staying innovative while maintaining profitability.</li>
 	<li>They talk about the importance of continuous improvement and the role of new technologies in manufacturing.</li>
 	<li>Jim shares his experience with Clayton Christensen's book, "The Innovator's Dilemma," and its relevance to modern manufacturing.</li>
</ul><br/>
<h3>Journey into Podcasting</h3>
<ul>
 	<li>Jim shares his journey into podcasting, inspired by seeing others in the industry doing it.</li>
 	<li>He describes his initial setup with a webcam and microphone from Best Buy.</li>
 	<li>Scott and Jim discuss the challenges and rewards of podcasting, including overcoming self-doubt and technical hurdles.</li>
 	<li>Jim emphasizes the importance of having street cred and relevant experience in manufacturing.</li>
</ul><br/>
<h3>Impact of Manufacturing on Society</h3>
<ul>
 	<li>Scott and Jim discuss the broader impact of manufacturing on society, including job creation and economic growth.</li>
 	<li>They talk about the need to change perceptions of manufacturing jobs and the importance of storytelling.</li>
 	<li>Jim shares his efforts to highlight positive stories in manufacturing through his podcast and writing.</li>
 	<li>They discuss the role of policy makers and parents in shaping the future of manufacturing.</li>
</ul><br/>
<h3>Addressing the Skills Gap</h3>
<ul>
 	<li>Jim and Scott discuss the skills gap in manufacturing and the need for better training and education.</li>
 	<li>They talk about the decline of shop classes and the importance of alternative training programs.</li>
 	<li>Jim shares examples of successful training programs and the role of community colleges and trade schools.</li>
 	<li>They emphasize the need for manufacturers to actively engage with training institutions and invest in workforce development.</li>
</ul><br/>
<h3>The Role of Culture and Company Values</h3>
<ul>
 	<li>Jim and Scott discuss the importance of company culture and values in attracting and retaining talent.</li>
 	<li>They talk about the need to create a positive work environment and address issues like rule by fear.</li>
 	<li>Jim shares his article, "If we want more people in manufacturing, we have to make it suck less," and its relevance to modern manufacturing.</li>
 	<li>They discuss the role of responsible investment firms in supporting manufacturing companies.</li>
</ul><br/>
<h3>The Future of Manufacturing</h3>
<ul>
 	<li>Scott and Jim discuss the future of manufacturing and the opportunities for growth and innovation.</li>
 	<li>They talk about the importance of strategic planning and investment in new technologies.</li>
 	<li>Jim shares his vision for manufacturing supremacy and the role of responsible investment in achieving it.</li>
 	<li>They emphasize the need for collaboration and partnerships to address the challenges facing the industry.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott thanks Jim for the conversation and highlights the importance of inspiring the next generation of industrial leaders.</li>
 	<li>Jim shares his contact information and encourages listeners to connect with him on LinkedIn.</li>
 	<li>Scott encourages listeners to subscribe to Jim's podcast and stay engaged with the industrial community.</li>
 	<li>They wrap up the conversation with a commitment to continue the conversation and support the industry.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JIM VINOSKI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jimvinoski/" target="_blank" rel="noopener">https://www.linkedin.com/in/jimvinoski/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/manufacturing-talks-webshow-and-podcast/" target="_blank" rel="noopener">https://www.linkedin.com/company/manufacturing-talks-webshow-and-podcast/</a>

<strong>Company Website:</strong> <a href="https://www.manufacturingtalks.com/" target="_blank" rel="noopener">https://www.manufacturingtalks.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/BkxAHexSlOY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jim-vinoski-with-the-manufacturing-talks-web-show-and-podcast]]></link><guid isPermaLink="false">7743dcac-c4e2-4e31-9be6-18513c0ca069</guid><itunes:image href="https://artwork.captivate.fm/929775c9-3249-47c5-9fbf-2196daeac0ba/Jim-Vinoski-Player-Graphic.png"/><pubDate>Fri, 19 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/7743dcac-c4e2-4e31-9be6-18513c0ca069.mp3" length="83137002" type="audio/mpeg"/><itunes:duration>43:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/3004ed00-3404-4664-b1c6-47a2c1df3e3e/index.html" type="text/html"/></item><item><title>Kenneth Munson with Rhythmos.io</title><itunes:title>Kenneth Munson with Rhythmos.io</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Ken Munson, Founder and CEO at Rhythmos.io </strong>about "Grid-Edge solutions to respond to the increase electrification devices"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Ken Munson, a serial entrepreneur and former private equity professional, discussed his company Rhythmos, which focuses on grid edge technologies. He highlighted the significant growth in load due to electric vehicles and the electrification of various devices, emphasizing the need for better visibility and management of this load. Rhythmos uses advanced analytics and machine learning to optimize load distribution, enhancing utility planning and operational efficiency. The company leverages Advanced Meter Infrastructure (AMI) data to profile and characterize load impacts, providing utilities with the flexibility to manage their networks more effectively. Munson also mentioned the importance of AI in forecasting and load management.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Ken Munson on LinkedIn</li>
 	<li>[ ] Visit Rhythmos' website at Rhythmos.io</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industry professionals in solving daily problems and making the world a better place.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and introduces the guest, Ken Munson.</li>
 	<li>Ken Munson corrects his name and jokes about being in trouble with his mom, leading to a light-hearted exchange.</li>
</ul><br/>
<h3>Ken Munson's Background and Achievements</h3>
<ul>
 	<li>Ken Munson describes himself as a serial entrepreneur with three companies under his belt, including Sun Virgin Energy and Rhythmos.</li>
 	<li>Ken explains his entry into the energy sector in 2006 to solve grid edge challenges and the formation of Sun Virgin Energy.</li>
 	<li>He mentions his transition to a company in the skater world and the subsequent formation of Rhythmos.</li>
 	<li>Scott provides the correct spelling of Rhythmos and asks Ken to elaborate on the company's mission.</li>
</ul><br/>
<h3>Understanding Grid Edge Technologies</h3>
<ul>
 	<li>Ken defines grid edge technologies, which include electric vehicles, solar, storage, and service transformers.</li>
 	<li>He highlights the significant growth in load due to electric vehicles and the electrification of various devices.</li>
 	<li>Ken discusses the challenges utilities face with visibility below the substation and the impact of service transformer costs and lead times.</li>
 	<li>Scott shares his perspective as a former transmission lineman, emphasizing the linear nature of power generation and delivery.</li>
</ul><br/>
<h3>Challenges and Solutions in Grid Edge Management</h3>
<ul>
 	<li>Ken explains the bi-directional challenge utilities face with the growth of new load and the role of automation, AI, and machine learning in improving forecasting and asset management.</li>
 	<li>He describes the lack of granular visibility at the service transformer level and the impact of increased load growth.</li>
 	<li>Ken introduces Rhythmos' platform, which provides granular visibility and optimizes load to prevent premature overload of assets.</li>
 	<li>The platform creates a dynamic operating envelope on the distribution network, enabling utilities to manage load more effectively.</li>
</ul><br/>
<h3>Implementation and Regulatory Considerations</h3>
<ul>
 	<li>Scott inquires about the complexity of setting up Rhythmos' solution and the communication with system operators.</li>
 	<li>Ken explains the use of Advanced Meter Infrastructure (AMI) data for advanced analytics and machine learning to profile and characterize load data.</li>
 	<li>He emphasizes the importance of pulling data from the operational realm to avoid predicting human behavior in real-time.</li>
 	<li>Ken discusses the regulatory environment and the role of Rhythmos in providing visibility and flexibility to utilities without being directly involved in operational decisions.</li>
</ul><br/>
<h3>Future Prospects and Technological Advancements</h3>
<ul>
 	<li>Ken predicts the continued growth of AI and machine learning in the utility sector, particularly in forecasting and load management.</li>
 	<li>He highlights the importance of managing the electrification of various devices and the role of Rhythmos in enabling utilities to optimize their distribution networks.</li>
 	<li>Ken mentions the partnerships with virtual power plants and aggregators to enhance the capacity and efficiency of the distribution network.</li>
 	<li>Scott and Ken discuss the future of electric vehicles and the ongoing electrification of various devices, emphasizing the need for effective load management.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Ken for the insightful conversation and asks how listeners can get in touch with him.</li>
 	<li>Ken provides his LinkedIn profile and mentions the Rhythmos website, rhythmos.io.</li>
 	<li>Scott wraps up the podcast, mentioning the importance of events like Distribute Tech and the impact of industry professionals on the world.</li>
 	<li>The podcast concludes with a reminder of the upcoming Distribute Tech event and a call to action for listeners to stay bold, brave, and innovative.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KEN MUNSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kennethmunson/" target="_blank" rel="noopener">https://www.linkedin.com/in/kennethmunson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rhythmosio/" target="_blank" rel="noopener">https://www.linkedin.com/company/rhythmosio/</a>

<strong>Company Website:</strong> <a href="https://rhythmos.io/" target="_blank" rel="noopener">https://rhythmos.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/48IACrjYkDw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Ken Munson, Founder and CEO at Rhythmos.io </strong>about "Grid-Edge solutions to respond to the increase electrification devices"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Ken Munson, a serial entrepreneur and former private equity professional, discussed his company Rhythmos, which focuses on grid edge technologies. He highlighted the significant growth in load due to electric vehicles and the electrification of various devices, emphasizing the need for better visibility and management of this load. Rhythmos uses advanced analytics and machine learning to optimize load distribution, enhancing utility planning and operational efficiency. The company leverages Advanced Meter Infrastructure (AMI) data to profile and characterize load impacts, providing utilities with the flexibility to manage their networks more effectively. Munson also mentioned the importance of AI in forecasting and load management.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Ken Munson on LinkedIn</li>
 	<li>[ ] Visit Rhythmos' website at Rhythmos.io</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industry professionals in solving daily problems and making the world a better place.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and introduces the guest, Ken Munson.</li>
 	<li>Ken Munson corrects his name and jokes about being in trouble with his mom, leading to a light-hearted exchange.</li>
</ul><br/>
<h3>Ken Munson's Background and Achievements</h3>
<ul>
 	<li>Ken Munson describes himself as a serial entrepreneur with three companies under his belt, including Sun Virgin Energy and Rhythmos.</li>
 	<li>Ken explains his entry into the energy sector in 2006 to solve grid edge challenges and the formation of Sun Virgin Energy.</li>
 	<li>He mentions his transition to a company in the skater world and the subsequent formation of Rhythmos.</li>
 	<li>Scott provides the correct spelling of Rhythmos and asks Ken to elaborate on the company's mission.</li>
</ul><br/>
<h3>Understanding Grid Edge Technologies</h3>
<ul>
 	<li>Ken defines grid edge technologies, which include electric vehicles, solar, storage, and service transformers.</li>
 	<li>He highlights the significant growth in load due to electric vehicles and the electrification of various devices.</li>
 	<li>Ken discusses the challenges utilities face with visibility below the substation and the impact of service transformer costs and lead times.</li>
 	<li>Scott shares his perspective as a former transmission lineman, emphasizing the linear nature of power generation and delivery.</li>
</ul><br/>
<h3>Challenges and Solutions in Grid Edge Management</h3>
<ul>
 	<li>Ken explains the bi-directional challenge utilities face with the growth of new load and the role of automation, AI, and machine learning in improving forecasting and asset management.</li>
 	<li>He describes the lack of granular visibility at the service transformer level and the impact of increased load growth.</li>
 	<li>Ken introduces Rhythmos' platform, which provides granular visibility and optimizes load to prevent premature overload of assets.</li>
 	<li>The platform creates a dynamic operating envelope on the distribution network, enabling utilities to manage load more effectively.</li>
</ul><br/>
<h3>Implementation and Regulatory Considerations</h3>
<ul>
 	<li>Scott inquires about the complexity of setting up Rhythmos' solution and the communication with system operators.</li>
 	<li>Ken explains the use of Advanced Meter Infrastructure (AMI) data for advanced analytics and machine learning to profile and characterize load data.</li>
 	<li>He emphasizes the importance of pulling data from the operational realm to avoid predicting human behavior in real-time.</li>
 	<li>Ken discusses the regulatory environment and the role of Rhythmos in providing visibility and flexibility to utilities without being directly involved in operational decisions.</li>
</ul><br/>
<h3>Future Prospects and Technological Advancements</h3>
<ul>
 	<li>Ken predicts the continued growth of AI and machine learning in the utility sector, particularly in forecasting and load management.</li>
 	<li>He highlights the importance of managing the electrification of various devices and the role of Rhythmos in enabling utilities to optimize their distribution networks.</li>
 	<li>Ken mentions the partnerships with virtual power plants and aggregators to enhance the capacity and efficiency of the distribution network.</li>
 	<li>Scott and Ken discuss the future of electric vehicles and the ongoing electrification of various devices, emphasizing the need for effective load management.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Ken for the insightful conversation and asks how listeners can get in touch with him.</li>
 	<li>Ken provides his LinkedIn profile and mentions the Rhythmos website, rhythmos.io.</li>
 	<li>Scott wraps up the podcast, mentioning the importance of events like Distribute Tech and the impact of industry professionals on the world.</li>
 	<li>The podcast concludes with a reminder of the upcoming Distribute Tech event and a call to action for listeners to stay bold, brave, and innovative.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KEN MUNSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kennethmunson/" target="_blank" rel="noopener">https://www.linkedin.com/in/kennethmunson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rhythmosio/" target="_blank" rel="noopener">https://www.linkedin.com/company/rhythmosio/</a>

<strong>Company Website:</strong> <a href="https://rhythmos.io/" target="_blank" rel="noopener">https://rhythmos.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/48IACrjYkDw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kenneth-munson-with-rhythmos-io]]></link><guid isPermaLink="false">cc9cc37f-79f5-4042-8bd0-f953fb6cc841</guid><itunes:image href="https://artwork.captivate.fm/aa546a6c-6c3f-4beb-b367-83d31b5ce044/Ken-Munson-Player-Graphic-1.png"/><pubDate>Wed, 17 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/cc9cc37f-79f5-4042-8bd0-f953fb6cc841.mp3" length="34790502" type="audio/mpeg"/><itunes:duration>18:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/c568311c-026b-4234-be43-1696f15e7049/index.html" type="text/html"/></item><item><title>Jeremy Toeman with Augie Studio</title><itunes:title>Jeremy Toeman with Augie Studio</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jeremy Toeman, Founder of Augie Studio </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Powerful and nimble AI video editing solutions</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Jeremy Toeman, founder of Augie , an AI-powered video editing platform. Augie simplifies video editing by creating transcripts, analyzing content, and suggesting clips for social media. Toeman explains the platform's evolution, including its integration with AI technologies like ChatGPT and synthetic voices. He emphasizes the importance of human interaction in refining clips and the potential for Augie's API to automate video editing across various platforms. Toeman also discusses the broader implications of AI in content creation, balancing automation with human creativity and the potential impact on jobs.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Check out the Augie website at Augie.studio and try out the free video clipping feature.</li>
 	<li>[ ] Reach out to Jeremy Toeman on LinkedIn.</li>
 	<li>[ ] Subscribe to Jeremy's podcast "Founder at 50" to hear more entrepreneurial stories.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie expresses his passion for marketing and efficiency, highlighting the importance of storytelling and marketing for industrial professionals.</li>
 	<li>Scott MacKenzie introduces Jeremy Toeman, founder and head of Augie, an AI platform for creating and editing videos.</li>
 	<li>Scott MacKenzie encourages industrial professionals to visit industrialtalk.com for opportunities to amplify their messages and gain greater visibility.</li>
</ul><br/>
<h3>Jeremy Toeman's Background and Career Journey</h3>
<ul>
 	<li>Jeremy Toeman provides a detailed overview of his career, starting with his work at Mediabolic and Sling Media, where he helped build streaming media platforms.</li>
 	<li>Jeremy Toeman discusses his experience as a consultant and his own startup, Digit, which developed the Next Guide app for iPad.</li>
 	<li>Jeremy Toeman shares his time at CBS Interactive, Etsy, and Warner Media, where he led the innovation team.</li>
 	<li>Jeremy Toeman explains his transition to starting Augie in January 2022, following his departure from Warner Media in October 2021.</li>
</ul><br/>
<h3>Development and Purpose of Augie</h3>
<ul>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the name "Augie," which was derived from "Aug X Labs" and later simplified to "Auggie."</li>
 	<li>Jeremy Toeman explains that Augie is designed as a video editor for busy business professionals, aiming to simplify video editing for non-professionals.</li>
 	<li>Jeremy Toeman shares his experience of struggling with video editing tools like Premiere Pro and the inspiration behind creating Augie.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the integration of AI in Augie, which helps in creating transcripts, analyzing content, and suggesting clips.</li>
</ul><br/>
<h3>AI Integration and Features of Augie</h3>
<ul>
 	<li>Jeremy Toeman explains how Augie uses AI to create transcripts with speaker voice detection and analyze content to suggest clips.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the importance of human interaction in refining the suggested clips and the role of AI in enhancing the editing process.</li>
 	<li>Jeremy Toeman highlights the paradox of choice and the decision to limit the number of suggested clips to three for better user experience.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the potential for integrating Augie with other platforms like Zapier and the importance of creating partnerships for seamless automation.</li>
</ul><br/>
<h3>Future Vision and Potential of Augie</h3>
<ul>
 	<li>Jeremy Toeman shares his vision for Augie, including the development of an API to integrate with other platforms and the potential for using MCP (Multi-Modal Content Platform) for agentic AI control.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the future of AI in content creation and the potential impact on white-collar jobs.</li>
 	<li>Jeremy Toeman expresses concerns about the over-reliance on AI for content creation and the risk of creating a monotonous internet filled with algorithmically designed content.</li>
 	<li>Scott MacKenzie and Jeremy Toeman emphasize the importance of using AI to level the playing field for content creators and the need for human oversight to ensure quality and authenticity.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie and Jeremy Toeman wrap up the conversation, highlighting the benefits of Augie for industrial professionals and the importance of storytelling and marketing.</li>
 	<li>Jeremy Toeman provides contact information for Augie and himself, encouraging listeners to visit Augie.studio and connect with him on LinkedIn.</li>
 	<li>Scott MacKenzie promotes Jeremy Toeman's podcast, "Founder at 50," and encourages listeners to subscribe and engage with the content.</li>
 	<li>Scott MacKenzie thanks Jeremy Toeman for the insightful conversation and expresses his excitement about the future of AI and Augie.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JEREMY TOEMAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jtoeman/" target="_blank" rel="noopener">https://www.linkedin.com/in/jtoeman/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/augiestudio/" target="_blank" rel="noopener">https://www.linkedin.com/company/augiestudio/</a>

<strong>Company Website:</strong> <a href="https://augie.studio/" target="_blank" rel="noopener">https://augie.studio/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/T-aPpB9PA4U
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jeremy Toeman, Founder of Augie Studio </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Powerful and nimble AI video editing solutions</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Jeremy Toeman, founder of Augie , an AI-powered video editing platform. Augie simplifies video editing by creating transcripts, analyzing content, and suggesting clips for social media. Toeman explains the platform's evolution, including its integration with AI technologies like ChatGPT and synthetic voices. He emphasizes the importance of human interaction in refining clips and the potential for Augie's API to automate video editing across various platforms. Toeman also discusses the broader implications of AI in content creation, balancing automation with human creativity and the potential impact on jobs.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Check out the Augie website at Augie.studio and try out the free video clipping feature.</li>
 	<li>[ ] Reach out to Jeremy Toeman on LinkedIn.</li>
 	<li>[ ] Subscribe to Jeremy's podcast "Founder at 50" to hear more entrepreneurial stories.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie expresses his passion for marketing and efficiency, highlighting the importance of storytelling and marketing for industrial professionals.</li>
 	<li>Scott MacKenzie introduces Jeremy Toeman, founder and head of Augie, an AI platform for creating and editing videos.</li>
 	<li>Scott MacKenzie encourages industrial professionals to visit industrialtalk.com for opportunities to amplify their messages and gain greater visibility.</li>
</ul><br/>
<h3>Jeremy Toeman's Background and Career Journey</h3>
<ul>
 	<li>Jeremy Toeman provides a detailed overview of his career, starting with his work at Mediabolic and Sling Media, where he helped build streaming media platforms.</li>
 	<li>Jeremy Toeman discusses his experience as a consultant and his own startup, Digit, which developed the Next Guide app for iPad.</li>
 	<li>Jeremy Toeman shares his time at CBS Interactive, Etsy, and Warner Media, where he led the innovation team.</li>
 	<li>Jeremy Toeman explains his transition to starting Augie in January 2022, following his departure from Warner Media in October 2021.</li>
</ul><br/>
<h3>Development and Purpose of Augie</h3>
<ul>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the name "Augie," which was derived from "Aug X Labs" and later simplified to "Auggie."</li>
 	<li>Jeremy Toeman explains that Augie is designed as a video editor for busy business professionals, aiming to simplify video editing for non-professionals.</li>
 	<li>Jeremy Toeman shares his experience of struggling with video editing tools like Premiere Pro and the inspiration behind creating Augie.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the integration of AI in Augie, which helps in creating transcripts, analyzing content, and suggesting clips.</li>
</ul><br/>
<h3>AI Integration and Features of Augie</h3>
<ul>
 	<li>Jeremy Toeman explains how Augie uses AI to create transcripts with speaker voice detection and analyze content to suggest clips.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the importance of human interaction in refining the suggested clips and the role of AI in enhancing the editing process.</li>
 	<li>Jeremy Toeman highlights the paradox of choice and the decision to limit the number of suggested clips to three for better user experience.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the potential for integrating Augie with other platforms like Zapier and the importance of creating partnerships for seamless automation.</li>
</ul><br/>
<h3>Future Vision and Potential of Augie</h3>
<ul>
 	<li>Jeremy Toeman shares his vision for Augie, including the development of an API to integrate with other platforms and the potential for using MCP (Multi-Modal Content Platform) for agentic AI control.</li>
 	<li>Scott MacKenzie and Jeremy Toeman discuss the future of AI in content creation and the potential impact on white-collar jobs.</li>
 	<li>Jeremy Toeman expresses concerns about the over-reliance on AI for content creation and the risk of creating a monotonous internet filled with algorithmically designed content.</li>
 	<li>Scott MacKenzie and Jeremy Toeman emphasize the importance of using AI to level the playing field for content creators and the need for human oversight to ensure quality and authenticity.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie and Jeremy Toeman wrap up the conversation, highlighting the benefits of Augie for industrial professionals and the importance of storytelling and marketing.</li>
 	<li>Jeremy Toeman provides contact information for Augie and himself, encouraging listeners to visit Augie.studio and connect with him on LinkedIn.</li>
 	<li>Scott MacKenzie promotes Jeremy Toeman's podcast, "Founder at 50," and encourages listeners to subscribe and engage with the content.</li>
 	<li>Scott MacKenzie thanks Jeremy Toeman for the insightful conversation and expresses his excitement about the future of AI and Augie.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JEREMY TOEMAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jtoeman/" target="_blank" rel="noopener">https://www.linkedin.com/in/jtoeman/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/augiestudio/" target="_blank" rel="noopener">https://www.linkedin.com/company/augiestudio/</a>

<strong>Company Website:</strong> <a href="https://augie.studio/" target="_blank" rel="noopener">https://augie.studio/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/T-aPpB9PA4U
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jeremy-toeman-with-augie-studio]]></link><guid isPermaLink="false">f6662c7c-c828-4a33-8d8a-dd04b611cebe</guid><itunes:image href="https://artwork.captivate.fm/7a2cc412-3f3a-4313-aa80-5adf6cf4af9a/Jeremy-Toeman-Player-Graphic.png"/><pubDate>Mon, 15 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f6662c7c-c828-4a33-8d8a-dd04b611cebe.mp3" length="75074242" type="audio/mpeg"/><itunes:duration>39:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ecc993db-c401-47ae-9ed2-52adceb996f5/index.html" type="text/html"/></item><item><title>Michael Mills with Fluke Reliability</title><itunes:title>Michael Mills with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Michael Mills, Technical Sales Manager at Fluke Reliability </strong>about "Connected Reliability with EMaint"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie interviews Michael Mills, Technical Sales Manager at Fluke Reliability, about the eMaint X5 system. X5, the third version in three years, is a scalable, cloud-based system designed for global deployment, integrating data from various locations and currencies. It supports standardized benchmarking and offers a unified dashboard for executive views. X5 also includes a spare parts inventory section and integrates with Azima's vibration analysis for automated work order generation. Future developments focus on standardization, mobile enhancements, and AI/machine learning to improve data accuracy and user experience.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Michael Mills on LinkedIn to connect and learn more about email and Fluke Reliability's solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, mentioning the platform's celebration of industry professionals.</li>
 	<li>Scott MacKenzie announces the broadcast from the Xcelerate 2025 event, sponsored by Fluke Reliability.</li>
 	<li>Scott MacKenzie introduces Michael Mills, the Technical Sales Manager with Fluke Reliability, and expresses excitement about discussing various topics.</li>
</ul><br/>
<h3>Discussion on Autonomous Cars and Personal Backgrounds</h3>
<ul>
 	<li>Scott MacKenzie and Michael Mills discuss their experiences with autonomous cars, specifically Waymo.</li>
 	<li>Michael Mills shares his positive experience with the autonomous car, noting the absence of a driver.</li>
 	<li>Scott MacKenzie mentions his son's experience with the autonomous car and expresses excitement about the future of such technology.</li>
 	<li>Michael Mills provides a brief background on himself, mentioning his 10-year tenure with Fluke Reliability and his focus on software and integrated systems.</li>
</ul><br/>
<h3>Overview of eMaint X5 System</h3>
<ul>
 	<li>Scott MacKenzie expresses enthusiasm for the connected reliability effort at Fluke Reliability.</li>
 	<li>Michael Mills explains the evolution of the eMaint system, from X3 to X5, highlighting the modern technology and scalability of X5.</li>
 	<li>Michael Mills discusses the global deployment capabilities of X5, including support for different currencies and time zones.</li>
 	<li>Scott MacKenzie inquires about the system's ability to provide an executive view of data across multiple sites, and Michael Mills confirms its capabilities.</li>
</ul><br/>
<h3>Currency and Scalability of eMaint X5</h3>
<ul>
 	<li>Scott MacKenzie asks about the system's handling of currency and exchange rates, and Michael Mills confirms its ability to pull and translate data from different databases.</li>
 	<li>Michael Mills discusses the ongoing development and integration of new technologies like Zima and Proof Technica into the eMaint system.</li>
 	<li>Scott MacKenzie and Michael Mills discuss the architectural vision of eMate as a hub for seamless connectivity and integration with other systems.</li>
 	<li>Michael Mills emphasizes the importance of standardization and the ability to scale the system across multiple locations.</li>
</ul><br/>
<h3>Cloud Transition and Support</h3>
<ul>
 	<li>Scott MacKenzie and Michael Mills discuss the transition from on-premise to cloud-based systems, with eMaint being one of the first to adopt a SaaS platform.</li>
 	<li>Michael Mills highlights the benefits of cloud-based systems, including faster updates and reduced maintenance requirements.</li>
 	<li>Scott MacKenzie expresses amazement at companies still reluctant to adopt cloud solutions, and Michael Mills explains the ease of updates and support in cloud environments.</li>
 	<li>Michael Mills mentions the support team's ability to access and manage the system remotely, enhancing efficiency and reducing travel time.</li>
</ul><br/>
<h3>Integration with Azima and Vibration Analysis</h3>
<ul>
 	<li>Scott MacKenzie inquires about the integration of Azima's vibration expertise with eMaint, and Michael Mills explains the proof of concept integration.</li>
 	<li>Michael Mills describes how Azima's analysis results can generate work orders within eMaint, streamlining maintenance processes.</li>
 	<li>Scott MacKenzie and Michael Mills discuss the automation of work orders and the removal of human intervention in mundane tasks.</li>
 	<li>Michael Mills emphasizes the importance of accurate data and the role of Azima in providing actionable insights for maintenance planning.</li>
</ul><br/>
<h3>Inventory Management and Tool Tracking</h3>
<ul>
 	<li>Scott MacKenzie asks about the warehouse component of eMaint, and Michael Mills explains the system's spare parts inventory management.</li>
 	<li>Michael Mills discusses the integration of purchasing processes with ERPs and other resource planning software.</li>
 	<li>Scott MacKenzie highlights the importance of having all necessary tools and equipment readily available for technicians.</li>
 	<li>Michael Mills explains the role of eMaint in managing inventory and tool tracking, ensuring accurate data and efficient maintenance processes.</li>
</ul><br/>
<h3>Minimizing Pencil Whipping and Future Directions</h3>
<ul>
 	<li>Scott MacKenzie inquires about minimizing pencil whipping, and Michael Mills explains the use of structured data and audit trails to prevent inaccurate data entry.</li>
 	<li>Michael Mills discusses the importance of reinforcing business processes to ensure compliance and accurate data.</li>
 	<li>Scott MacKenzie asks about the future direction of eMaint, and Michael Mills outlines three key themes: standardization, mobile enhancements, and AI/machine learning.</li>
 	<li>Michael Mills highlights the ongoing development of eMaint's mobile app, integration with food tools, and the use of AI to improve data querying and user experience.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie expresses excitement about the future of eMaint and the ongoing innovations in the industry.</li>
 	<li>Michael Mills provides his contact information, encouraging listeners to connect with him on LinkedIn.</li>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of building a network of industry professionals and the value of the Xcelerate 2025 event.</li>
 	<li>Scott MacKenzie thanks Michael Mills for the conversation and encourages listeners to visit the Industrial Talk website for more information.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MICHAEL MILLS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michaelmills-technicalsales/" target="_blank" rel="noopener">https://www.linkedin.com/in/michaelmills-technicalsales/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fQlby9IHi8Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Michael Mills, Technical Sales Manager at Fluke Reliability </strong>about "Connected Reliability with EMaint"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie interviews Michael Mills, Technical Sales Manager at Fluke Reliability, about the eMaint X5 system. X5, the third version in three years, is a scalable, cloud-based system designed for global deployment, integrating data from various locations and currencies. It supports standardized benchmarking and offers a unified dashboard for executive views. X5 also includes a spare parts inventory section and integrates with Azima's vibration analysis for automated work order generation. Future developments focus on standardization, mobile enhancements, and AI/machine learning to improve data accuracy and user experience.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Michael Mills on LinkedIn to connect and learn more about email and Fluke Reliability's solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, mentioning the platform's celebration of industry professionals.</li>
 	<li>Scott MacKenzie announces the broadcast from the Xcelerate 2025 event, sponsored by Fluke Reliability.</li>
 	<li>Scott MacKenzie introduces Michael Mills, the Technical Sales Manager with Fluke Reliability, and expresses excitement about discussing various topics.</li>
</ul><br/>
<h3>Discussion on Autonomous Cars and Personal Backgrounds</h3>
<ul>
 	<li>Scott MacKenzie and Michael Mills discuss their experiences with autonomous cars, specifically Waymo.</li>
 	<li>Michael Mills shares his positive experience with the autonomous car, noting the absence of a driver.</li>
 	<li>Scott MacKenzie mentions his son's experience with the autonomous car and expresses excitement about the future of such technology.</li>
 	<li>Michael Mills provides a brief background on himself, mentioning his 10-year tenure with Fluke Reliability and his focus on software and integrated systems.</li>
</ul><br/>
<h3>Overview of eMaint X5 System</h3>
<ul>
 	<li>Scott MacKenzie expresses enthusiasm for the connected reliability effort at Fluke Reliability.</li>
 	<li>Michael Mills explains the evolution of the eMaint system, from X3 to X5, highlighting the modern technology and scalability of X5.</li>
 	<li>Michael Mills discusses the global deployment capabilities of X5, including support for different currencies and time zones.</li>
 	<li>Scott MacKenzie inquires about the system's ability to provide an executive view of data across multiple sites, and Michael Mills confirms its capabilities.</li>
</ul><br/>
<h3>Currency and Scalability of eMaint X5</h3>
<ul>
 	<li>Scott MacKenzie asks about the system's handling of currency and exchange rates, and Michael Mills confirms its ability to pull and translate data from different databases.</li>
 	<li>Michael Mills discusses the ongoing development and integration of new technologies like Zima and Proof Technica into the eMaint system.</li>
 	<li>Scott MacKenzie and Michael Mills discuss the architectural vision of eMate as a hub for seamless connectivity and integration with other systems.</li>
 	<li>Michael Mills emphasizes the importance of standardization and the ability to scale the system across multiple locations.</li>
</ul><br/>
<h3>Cloud Transition and Support</h3>
<ul>
 	<li>Scott MacKenzie and Michael Mills discuss the transition from on-premise to cloud-based systems, with eMaint being one of the first to adopt a SaaS platform.</li>
 	<li>Michael Mills highlights the benefits of cloud-based systems, including faster updates and reduced maintenance requirements.</li>
 	<li>Scott MacKenzie expresses amazement at companies still reluctant to adopt cloud solutions, and Michael Mills explains the ease of updates and support in cloud environments.</li>
 	<li>Michael Mills mentions the support team's ability to access and manage the system remotely, enhancing efficiency and reducing travel time.</li>
</ul><br/>
<h3>Integration with Azima and Vibration Analysis</h3>
<ul>
 	<li>Scott MacKenzie inquires about the integration of Azima's vibration expertise with eMaint, and Michael Mills explains the proof of concept integration.</li>
 	<li>Michael Mills describes how Azima's analysis results can generate work orders within eMaint, streamlining maintenance processes.</li>
 	<li>Scott MacKenzie and Michael Mills discuss the automation of work orders and the removal of human intervention in mundane tasks.</li>
 	<li>Michael Mills emphasizes the importance of accurate data and the role of Azima in providing actionable insights for maintenance planning.</li>
</ul><br/>
<h3>Inventory Management and Tool Tracking</h3>
<ul>
 	<li>Scott MacKenzie asks about the warehouse component of eMaint, and Michael Mills explains the system's spare parts inventory management.</li>
 	<li>Michael Mills discusses the integration of purchasing processes with ERPs and other resource planning software.</li>
 	<li>Scott MacKenzie highlights the importance of having all necessary tools and equipment readily available for technicians.</li>
 	<li>Michael Mills explains the role of eMaint in managing inventory and tool tracking, ensuring accurate data and efficient maintenance processes.</li>
</ul><br/>
<h3>Minimizing Pencil Whipping and Future Directions</h3>
<ul>
 	<li>Scott MacKenzie inquires about minimizing pencil whipping, and Michael Mills explains the use of structured data and audit trails to prevent inaccurate data entry.</li>
 	<li>Michael Mills discusses the importance of reinforcing business processes to ensure compliance and accurate data.</li>
 	<li>Scott MacKenzie asks about the future direction of eMaint, and Michael Mills outlines three key themes: standardization, mobile enhancements, and AI/machine learning.</li>
 	<li>Michael Mills highlights the ongoing development of eMaint's mobile app, integration with food tools, and the use of AI to improve data querying and user experience.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie expresses excitement about the future of eMaint and the ongoing innovations in the industry.</li>
 	<li>Michael Mills provides his contact information, encouraging listeners to connect with him on LinkedIn.</li>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of building a network of industry professionals and the value of the Xcelerate 2025 event.</li>
 	<li>Scott MacKenzie thanks Michael Mills for the conversation and encourages listeners to visit the Industrial Talk website for more information.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MICHAEL MILLS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michaelmills-technicalsales/" target="_blank" rel="noopener">https://www.linkedin.com/in/michaelmills-technicalsales/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fQlby9IHi8Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/michael-mills-with-fluke-reliability]]></link><guid isPermaLink="false">59748b7f-ae7f-4295-be5a-f29431fb972e</guid><itunes:image href="https://artwork.captivate.fm/0401d8a9-81e1-4356-8eae-d17e6f404637/Michael-Mills-Player-Graphic.png"/><pubDate>Wed, 10 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/59748b7f-ae7f-4295-be5a-f29431fb972e.mp3" length="35871827" type="audio/mpeg"/><itunes:duration>18:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ad4508dd-bbf6-47c4-8c0e-e50966d5e65b/index.html" type="text/html"/></item><item><title>Chris Luecke with Manufacturing Happy Hour Podcast</title><itunes:title>Chris Luecke with Manufacturing Happy Hour Podcast</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Chris Luecke, Founder and Host of Manufacturing Happy Hour Podcast </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Complete focus on manufacturing success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Chris Luecke about his "Manufacturing Happy Hour" podcast. Chris, an engineer with a background in manufacturing and automation, discusses the podcast's origins, its evolution from a YouTube series to a leadership podcast, and its focus on collaboration and idea-sharing in the manufacturing industry. He emphasizes the importance of leveraging technology, such as AI and digital transformation, to enhance productivity and attract young talent. Chris also highlights the need for manufacturers to engage with the tech community and innovate to stay competitive. The conversation is punctuated by power outages but remains engaging and insightful.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Subscribe to the Manufacturing Happy Hour podcast.</li>
 	<li>[ ] @Scott MacKenzie - Explore the concept of "exponential improvements" in manufacturing through automation and AI.</li>
 	<li>[ ] @Scott MacKenzie - Consider ways for manufacturers to engage more actively with the broader tech community.</li>
 	<li>[ ] Connect with Chris Luecke on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Technical Difficulties</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and highlights the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the technical difficulties faced during the recording due to power outages.</li>
 	<li>Scott expresses gratitude to Chris Luecke for his participation and sets the stage for the conversation.</li>
 	<li>Scott acknowledges the resilience of Chris and himself in continuing the conversation despite the technical issues.</li>
</ul><br/>
<h3>Chris Luecke's Background and Manufacturing Happy Hour</h3>
<ul>
 	<li>Chris Luecke shares his background, starting as an engineer at Marquette University and working with Anheuser Busch and Rockwell Automation.</li>
 	<li>Chris explains the origin of Manufacturing Happy Hour, a podcast that started as a YouTube series recorded on his iPhone.</li>
 	<li>The podcast evolved into a leadership podcast, focusing on manufacturing and automation technology.</li>
 	<li>Chris discusses his transition from a full-time job to a full-time content creator and community builder.</li>
</ul><br/>
<h3>The Journey to Podcasting</h3>
<ul>
 	<li>Scott MacKenzie and Chris Luecke discuss their experiences with podcasting, including initial challenges and equipment choices.</li>
 	<li>Chris shares his early podcasting journey with Pub Cast Worldwide, a podcast about drinking culture and craft beer.</li>
 	<li>Chris emphasizes the importance of starting with basic equipment and gradually upgrading as the audience grows.</li>
 	<li>Scott and Chris agree on the value of podcasting as a relationship-building tool in the B2B world.</li>
</ul><br/>
<h3>Impact and Purpose of Manufacturing Happy Hour</h3>
<ul>
 	<li>Chris explains the purpose of Manufacturing Happy Hour, which is to bring people together to collaborate and share ideas over a beverage.</li>
 	<li>The podcast aims to equip manufacturing leaders with tools, technologies, and insights through interviews with experts.</li>
 	<li>Chris highlights the importance of the community aspect, where listeners can engage and learn from each other.</li>
 	<li>Scott asks about the tangible benefits of the platform, and Chris shares examples of connections made through the podcast and events.</li>
</ul><br/>
<h3>Future of Manufacturing and Industry 4.0</h3>
<ul>
 	<li>Chris discusses the future of manufacturing, emphasizing the importance of automation and digital transformation.</li>
 	<li>He explains the concept of Industry 4.0 and the role of artificial intelligence in contextualizing data for manufacturing decisions.</li>
 	<li>Chris highlights the potential for exponential increases in productivity through advanced automation and digital tools.</li>
 	<li>Scott and Chris agree on the need for manufacturers to innovate and leverage technology to stay competitive.</li>
</ul><br/>
<h3>Challenges and Opportunities in Manufacturing</h3>
<ul>
 	<li>Chris talks about the challenges of attracting young talent to the manufacturing industry and the importance of changing perceptions.</li>
 	<li>He emphasizes the need for manufacturers to show up in places where young tech talent is present, such as meetups and events.</li>
 	<li>Scott and Chris discuss the importance of having an innovative mindset and leveraging technology to attract capital and investment.</li>
 	<li>Chris shares his vision of a resurgence in manufacturing, driven by new technologies and skilled trades.</li>
</ul><br/>
<h3>Personal Insights and Final Thoughts</h3>
<ul>
 	<li>Chris shares his personal insights on the future of manufacturing, including the potential for humanoid robots and autonomous mobile robots.</li>
 	<li>He emphasizes the importance of focusing on low-hanging fruit opportunities in automation and digital transformation.</li>
 	<li>Scott and Chris discuss the maturity of the IoT market and the need for practical applications of technology in manufacturing.</li>
 	<li>The conversation concludes with Chris sharing his favorite beer and Scott expressing gratitude for the insights shared during the podcast.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRIS LUECKE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/cwluecke/" target="_blank" rel="noopener">https://www.linkedin.com/in/cwluecke/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/manufacturinghappyhour/" target="_blank" rel="noopener">https://www.linkedin.com/company/manufacturinghappyhour/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/FYU1F8la-FY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener">...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Chris Luecke, Founder and Host of Manufacturing Happy Hour Podcast </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Complete focus on manufacturing success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Chris Luecke about his "Manufacturing Happy Hour" podcast. Chris, an engineer with a background in manufacturing and automation, discusses the podcast's origins, its evolution from a YouTube series to a leadership podcast, and its focus on collaboration and idea-sharing in the manufacturing industry. He emphasizes the importance of leveraging technology, such as AI and digital transformation, to enhance productivity and attract young talent. Chris also highlights the need for manufacturers to engage with the tech community and innovate to stay competitive. The conversation is punctuated by power outages but remains engaging and insightful.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Subscribe to the Manufacturing Happy Hour podcast.</li>
 	<li>[ ] @Scott MacKenzie - Explore the concept of "exponential improvements" in manufacturing through automation and AI.</li>
 	<li>[ ] @Scott MacKenzie - Consider ways for manufacturers to engage more actively with the broader tech community.</li>
 	<li>[ ] Connect with Chris Luecke on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Technical Difficulties</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and highlights the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the technical difficulties faced during the recording due to power outages.</li>
 	<li>Scott expresses gratitude to Chris Luecke for his participation and sets the stage for the conversation.</li>
 	<li>Scott acknowledges the resilience of Chris and himself in continuing the conversation despite the technical issues.</li>
</ul><br/>
<h3>Chris Luecke's Background and Manufacturing Happy Hour</h3>
<ul>
 	<li>Chris Luecke shares his background, starting as an engineer at Marquette University and working with Anheuser Busch and Rockwell Automation.</li>
 	<li>Chris explains the origin of Manufacturing Happy Hour, a podcast that started as a YouTube series recorded on his iPhone.</li>
 	<li>The podcast evolved into a leadership podcast, focusing on manufacturing and automation technology.</li>
 	<li>Chris discusses his transition from a full-time job to a full-time content creator and community builder.</li>
</ul><br/>
<h3>The Journey to Podcasting</h3>
<ul>
 	<li>Scott MacKenzie and Chris Luecke discuss their experiences with podcasting, including initial challenges and equipment choices.</li>
 	<li>Chris shares his early podcasting journey with Pub Cast Worldwide, a podcast about drinking culture and craft beer.</li>
 	<li>Chris emphasizes the importance of starting with basic equipment and gradually upgrading as the audience grows.</li>
 	<li>Scott and Chris agree on the value of podcasting as a relationship-building tool in the B2B world.</li>
</ul><br/>
<h3>Impact and Purpose of Manufacturing Happy Hour</h3>
<ul>
 	<li>Chris explains the purpose of Manufacturing Happy Hour, which is to bring people together to collaborate and share ideas over a beverage.</li>
 	<li>The podcast aims to equip manufacturing leaders with tools, technologies, and insights through interviews with experts.</li>
 	<li>Chris highlights the importance of the community aspect, where listeners can engage and learn from each other.</li>
 	<li>Scott asks about the tangible benefits of the platform, and Chris shares examples of connections made through the podcast and events.</li>
</ul><br/>
<h3>Future of Manufacturing and Industry 4.0</h3>
<ul>
 	<li>Chris discusses the future of manufacturing, emphasizing the importance of automation and digital transformation.</li>
 	<li>He explains the concept of Industry 4.0 and the role of artificial intelligence in contextualizing data for manufacturing decisions.</li>
 	<li>Chris highlights the potential for exponential increases in productivity through advanced automation and digital tools.</li>
 	<li>Scott and Chris agree on the need for manufacturers to innovate and leverage technology to stay competitive.</li>
</ul><br/>
<h3>Challenges and Opportunities in Manufacturing</h3>
<ul>
 	<li>Chris talks about the challenges of attracting young talent to the manufacturing industry and the importance of changing perceptions.</li>
 	<li>He emphasizes the need for manufacturers to show up in places where young tech talent is present, such as meetups and events.</li>
 	<li>Scott and Chris discuss the importance of having an innovative mindset and leveraging technology to attract capital and investment.</li>
 	<li>Chris shares his vision of a resurgence in manufacturing, driven by new technologies and skilled trades.</li>
</ul><br/>
<h3>Personal Insights and Final Thoughts</h3>
<ul>
 	<li>Chris shares his personal insights on the future of manufacturing, including the potential for humanoid robots and autonomous mobile robots.</li>
 	<li>He emphasizes the importance of focusing on low-hanging fruit opportunities in automation and digital transformation.</li>
 	<li>Scott and Chris discuss the maturity of the IoT market and the need for practical applications of technology in manufacturing.</li>
 	<li>The conversation concludes with Chris sharing his favorite beer and Scott expressing gratitude for the insights shared during the podcast.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRIS LUECKE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/cwluecke/" target="_blank" rel="noopener">https://www.linkedin.com/in/cwluecke/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/manufacturinghappyhour/" target="_blank" rel="noopener">https://www.linkedin.com/company/manufacturinghappyhour/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/FYU1F8la-FY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/chris-luecke-with-manufacturing-happy-hour-podcast]]></link><guid isPermaLink="false">2f80a97e-4eb0-4f5e-8a2c-01330d2fd3cc</guid><itunes:image href="https://artwork.captivate.fm/00d3ff6d-2027-4e94-9e7d-d85b070b1984/Chris-Luecke-Player-Graphic.png"/><pubDate>Mon, 08 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/2f80a97e-4eb0-4f5e-8a2c-01330d2fd3cc.mp3" length="94682547" type="audio/mpeg"/><itunes:duration>49:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/01bcbe86-cedb-404b-82fe-43f2b8ad5a06/index.html" type="text/html"/></item><item><title>Jason Cunningham with Power Grid Components</title><itunes:title>Jason Cunningham with Power Grid Components</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Jason Cunningham, VP Business Development at Power Grid Components </strong>about "Ensuring Power Quality"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast from Distribute Tech in Dallas, Texas, sponsored by Siemens. He interviews Jason Cunningham from Power Grid Components (PGC), who has 19 years of experience in the industry. PGC, formed in 2017, owns eight to nine companies and focuses on providing compatible solutions for utilities and renewables. Cunningham discusses the Syncrotec MDX, a device that mitigates inrush current when switching into a transformer, addressing voltage sags. The device, which has been on the market for about 10 years, can be installed in various switchgear and is compatible with different manufacturers. It stores operational data for up to 500 operations, with the Supertech Plus storing up to 2000 operations. Cunningham can be contacted via LinkedIn for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Siemens for more information on their smart infrastructure and grid software solutions.</li>
 	<li>[ ] Connect with Jason Cunningham on LinkedIn to learn more about the Syncrotec MDX product.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott MacKenzie welcomes listeners, highlighting the importance of industry professionals and their contributions to making the world better.</li>
 	<li>The podcast is broadcasting from Distribute Tech in Dallas, Texas, and is sponsored by Siemens, smart infrastructure, and grid software.</li>
 	<li>Scott MacKenzie introduces Jason Cunningham from PGC, who is in the "hot seat" for the interview.</li>
</ul><br/>
<h3>Jason Cunningham's Background and Role at PGC</h3>
<ul>
 	<li>Jason Cunningham introduces himself, mentioning his 19 years of experience in the industry, including selling high-voltage circuit breakers and circuit switchers.</li>
 	<li>Jason recently joined Power Grid Components (PGC) to help integrate products into the US market.</li>
 	<li>PGC owns about eight or nine companies within the industry, formed in 2017 to provide compatible solutions for utilities and renewables.</li>
 	<li>Jason explains that PGC's goal is to offer compatible products that can support each other, providing solutions to end-users.</li>
</ul><br/>
<h3>Introduction to Syncrotec MDX and Its Functionality</h3>
<ul>
 	<li>Jason introduces the Syncrotec MDX, a device that can be applied to any switchgear component, such as a circuit breaker, recloser, or circuit switcher.</li>
 	<li>The Syncrotec MDX mitigates the inrush current when switching into a transformer, addressing the issue of voltage sags or drops.</li>
 	<li>Scott MacKenzie and Jason discuss the importance of power quality and how the Syncrotec MDX helps maintain it.</li>
 	<li>Jason mentions the IEEE 1547 standard, which is gaining traction and addresses power quality issues in large wind or solar farms.</li>
</ul><br/>
<h3>Installation and Compatibility of Syncrotec MDX</h3>
<ul>
 	<li>Jason explains the installation process of the Syncrotec MDX, which involves working with the manufacturer of the switchgear to set the timing of the unit.</li>
 	<li>The device can be installed remotely, and PGC can dial it in slightly on-site to ensure it is ready to go.</li>
 	<li>Jason highlights the agnostic nature of the Syncrotec MDX, which can be used with various switchgear manufacturers and voltage levels.</li>
 	<li>The Syncrotec MDX can handle voltage levels up to 1100 KV, making it suitable for a wide range of applications.</li>
</ul><br/>
<h3>Future Prospects and Additional Devices</h3>
<ul>
 	<li>Jason discusses the future of the Syncrotec MDX and mentions another device called the Supertech Plus, which can handle independent pole operation.</li>
 	<li>The industry's growth, particularly with the increasing number of farms and data centers, necessitates maximizing power quality within the system.</li>
 	<li>Jason emphasizes the importance of power quality for data centers, as poor quality can damage equipment and disrupt operations.</li>
 	<li>The Syncrotec MDX can store up to 500 operations, while the Supertech Plus can store 2000 operations, providing valuable data for troubleshooting and maintenance.</li>
</ul><br/>
<h3>Data Collection and Insights from Syncrotec MDX</h3>
<ul>
 	<li>Jason explains that the Syncrotec MDX can report up to 500 operations and store them for analysis.</li>
 	<li>The device can detect any miss or off-calibration and provide waveforms for adjustment.</li>
 	<li>The Supertech Plus can store 2000 operations, offering more detailed data for analysis.</li>
 	<li>Scott MacKenzie and Jason discuss the potential insights that can be gained from the data, such as identifying mechanical failures or unusual switching patterns.</li>
</ul><br/>
<h3>Contact Information and Conclusion</h3>
<ul>
 	<li>Jason provides his contact information, recommending that interested parties reach out to him on LinkedIn.</li>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of education, collaboration, and innovation in the industry.</li>
 	<li>The podcast is sponsored by Siemens, smart infrastructure, and grid software, and all contact information for Jason will be available on the Industrial Talk website.</li>
 	<li>Scott encourages listeners to be bold, brave, and innovative, and to reach out to him for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JASON CONNINGHAM'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-cunningham-245b9214/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-cunningham-245b9214/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/power-grid-components-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/power-grid-components-inc/</a>

<strong>Company Website:</strong> <a href="https://pgc.com/" target="_blank" rel="noopener">https://pgc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZNLIz1Q4lG4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Jason Cunningham, VP Business Development at Power Grid Components </strong>about "Ensuring Power Quality"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast from Distribute Tech in Dallas, Texas, sponsored by Siemens. He interviews Jason Cunningham from Power Grid Components (PGC), who has 19 years of experience in the industry. PGC, formed in 2017, owns eight to nine companies and focuses on providing compatible solutions for utilities and renewables. Cunningham discusses the Syncrotec MDX, a device that mitigates inrush current when switching into a transformer, addressing voltage sags. The device, which has been on the market for about 10 years, can be installed in various switchgear and is compatible with different manufacturers. It stores operational data for up to 500 operations, with the Supertech Plus storing up to 2000 operations. Cunningham can be contacted via LinkedIn for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Siemens for more information on their smart infrastructure and grid software solutions.</li>
 	<li>[ ] Connect with Jason Cunningham on LinkedIn to learn more about the Syncrotec MDX product.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott MacKenzie welcomes listeners, highlighting the importance of industry professionals and their contributions to making the world better.</li>
 	<li>The podcast is broadcasting from Distribute Tech in Dallas, Texas, and is sponsored by Siemens, smart infrastructure, and grid software.</li>
 	<li>Scott MacKenzie introduces Jason Cunningham from PGC, who is in the "hot seat" for the interview.</li>
</ul><br/>
<h3>Jason Cunningham's Background and Role at PGC</h3>
<ul>
 	<li>Jason Cunningham introduces himself, mentioning his 19 years of experience in the industry, including selling high-voltage circuit breakers and circuit switchers.</li>
 	<li>Jason recently joined Power Grid Components (PGC) to help integrate products into the US market.</li>
 	<li>PGC owns about eight or nine companies within the industry, formed in 2017 to provide compatible solutions for utilities and renewables.</li>
 	<li>Jason explains that PGC's goal is to offer compatible products that can support each other, providing solutions to end-users.</li>
</ul><br/>
<h3>Introduction to Syncrotec MDX and Its Functionality</h3>
<ul>
 	<li>Jason introduces the Syncrotec MDX, a device that can be applied to any switchgear component, such as a circuit breaker, recloser, or circuit switcher.</li>
 	<li>The Syncrotec MDX mitigates the inrush current when switching into a transformer, addressing the issue of voltage sags or drops.</li>
 	<li>Scott MacKenzie and Jason discuss the importance of power quality and how the Syncrotec MDX helps maintain it.</li>
 	<li>Jason mentions the IEEE 1547 standard, which is gaining traction and addresses power quality issues in large wind or solar farms.</li>
</ul><br/>
<h3>Installation and Compatibility of Syncrotec MDX</h3>
<ul>
 	<li>Jason explains the installation process of the Syncrotec MDX, which involves working with the manufacturer of the switchgear to set the timing of the unit.</li>
 	<li>The device can be installed remotely, and PGC can dial it in slightly on-site to ensure it is ready to go.</li>
 	<li>Jason highlights the agnostic nature of the Syncrotec MDX, which can be used with various switchgear manufacturers and voltage levels.</li>
 	<li>The Syncrotec MDX can handle voltage levels up to 1100 KV, making it suitable for a wide range of applications.</li>
</ul><br/>
<h3>Future Prospects and Additional Devices</h3>
<ul>
 	<li>Jason discusses the future of the Syncrotec MDX and mentions another device called the Supertech Plus, which can handle independent pole operation.</li>
 	<li>The industry's growth, particularly with the increasing number of farms and data centers, necessitates maximizing power quality within the system.</li>
 	<li>Jason emphasizes the importance of power quality for data centers, as poor quality can damage equipment and disrupt operations.</li>
 	<li>The Syncrotec MDX can store up to 500 operations, while the Supertech Plus can store 2000 operations, providing valuable data for troubleshooting and maintenance.</li>
</ul><br/>
<h3>Data Collection and Insights from Syncrotec MDX</h3>
<ul>
 	<li>Jason explains that the Syncrotec MDX can report up to 500 operations and store them for analysis.</li>
 	<li>The device can detect any miss or off-calibration and provide waveforms for adjustment.</li>
 	<li>The Supertech Plus can store 2000 operations, offering more detailed data for analysis.</li>
 	<li>Scott MacKenzie and Jason discuss the potential insights that can be gained from the data, such as identifying mechanical failures or unusual switching patterns.</li>
</ul><br/>
<h3>Contact Information and Conclusion</h3>
<ul>
 	<li>Jason provides his contact information, recommending that interested parties reach out to him on LinkedIn.</li>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of education, collaboration, and innovation in the industry.</li>
 	<li>The podcast is sponsored by Siemens, smart infrastructure, and grid software, and all contact information for Jason will be available on the Industrial Talk website.</li>
 	<li>Scott encourages listeners to be bold, brave, and innovative, and to reach out to him for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JASON CONNINGHAM'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-cunningham-245b9214/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-cunningham-245b9214/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/power-grid-components-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/power-grid-components-inc/</a>

<strong>Company Website:</strong> <a href="https://pgc.com/" target="_blank" rel="noopener">https://pgc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZNLIz1Q4lG4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jason-cunningham-with-pgc]]></link><guid isPermaLink="false">b1c2ad1e-f891-47f0-8663-b53d4bedb031</guid><itunes:image href="https://artwork.captivate.fm/5978eb91-e89b-44d8-84b7-275da648537d/Jason-Cunningham-Player-Graphic.png"/><pubDate>Fri, 05 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/b1c2ad1e-f891-47f0-8663-b53d4bedb031.mp3" length="24885730" type="audio/mpeg"/><itunes:duration>12:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/a78e205c-7778-48a4-b6fc-c0b98bcebe33/index.html" type="text/html"/></item><item><title>Leandro Escobar with Timenow</title><itunes:title>Leandro Escobar with Timenow</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Leandro Escobar, Director, Business Development at Timenow </strong>about "AI Driven Project Management Solution"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Leandro Escobar from Time Now, a Brazilian consulting firm expanding in the US, at the Xcelerate 2025 conference in Austin, Texas. Leandro discusses the firm's AI-driven solutions, including their large language model, Keno, and project management tool, Time Connect. Time Now offers consulting services for asset management, reliability, and project management, helping clients with criticality assessments, training, and technology integration. They also provide temporary skilled labor to address industry shortages. Leandro emphasizes the importance of bridging generational knowledge gaps and leveraging AI to improve industrial asset management and reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Visit Time Now's website at www.timenowglobal.com.</li>
 	<li>[ ] Connect with Leandro Escobar on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, highlighting its focus on industry professionals and their innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the platform's celebration of industry professionals.</li>
 	<li>The podcast is broadcasting live from Xcelerate 2025 in Austin, Texas, showcasing problem solvers and innovations.</li>
 	<li>Scott MacKenzie introduces Leandro Escobar, a problem solver and former neighbor, to the conversation.</li>
</ul><br/>
<h3>Leandro Escobar's Experience at Xcelerate 2025</h3>
<ul>
 	<li>Leandro Escobar shares his positive experience at the conference, mentioning insights on AI and machine learning in asset management.</li>
 	<li>Leandro discusses the importance of understanding market trends and positioning companies ahead of the competition.</li>
 	<li>Scott MacKenzie clarifies the difference between large and small language models, with Leandro explaining their role in reliability and training technicians.</li>
 	<li>Leandro mentions their AI-based tool, Keno, which uses historical data to support clients in project and asset management.</li>
</ul><br/>
<h3>Overview of Time Now and Its Services</h3>
<ul>
 	<li>Leandro provides an overview of TimeNow, a large consulting engineering firm in South America, now expanding in the US.</li>
 	<li>Time Now started as a project management consulting firm and has grown to include engineering, asset management, and reliability tools.</li>
 	<li>The company supports clients from the beginning of a project's life cycle to its commissioning, covering all aspects of asset management.</li>
 	<li>Scott MacKenzie asks if Time Now's services are more suited for Greenfield projects or existing manufacturers, with Leandro confirming they support both.</li>
</ul><br/>
<h3>Consulting and Technology Solutions by TimeNow</h3>
<ul>
 	<li>Leandro explains that Time Now offers consulting services, including program management and asset management support for existing clients.</li>
 	<li>The company partners with Fluke Reliability to provide training and support for clients implementing their solutions.</li>
 	<li>TimeNow helps clients revise their equipment criticality, hierarchy, and response plans, and integrates real-time monitoring sensors.</li>
 	<li>Scott MacKenzie inquires about TimeNow's technology solutions, with Leandro mentioning their AI-based tools like Keno and Time Connect.</li>
</ul><br/>
<h3>AI and Technology Integration in Time Now's Solutions</h3>
<ul>
 	<li>Leandro describes Time Connect as a project management and shutdown planning tool that integrates schedules from different sources.</li>
 	<li>The tool provides a one-page report for better management of interventions during shutdowns.</li>
 	<li>Time Now's AI tools include large language models and statistical neural networks for improved planning and scheduling.</li>
 	<li>The company also invests in startups to bring innovative software solutions for shutdowns and equipment health monitoring.</li>
</ul><br/>
<h3>Future Prospects and Business Model for TimeNow</h3>
<ul>
 	<li>Leandro discusses the importance of providing skilled experts to clients, especially in the current market with a shortage of maintenance and project management professionals.</li>
 	<li>TimeNow sees opportunities in both new investments and renovations, where their expertise and technology can add value.</li>
 	<li>The company aims to help clients with temporary peaks in maintenance and project management needs, providing both expertise and technology solutions.</li>
 	<li>Scott MacKenzie and Leandro discuss the importance of bridging the gap between generations in the industry, with Time Now helping clients transition knowledge and experience.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Leandro provides contact information for Time Now, including their website and LinkedIn profiles.</li>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of connecting with organizations like TimeNow for asset management and reliability.</li>
 	<li>The podcast concludes with Scott MacKenzie promoting the Industrial Talk Podcast Network and encouraging listeners to reach out for more information.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LEANDRO ESCOBAR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/leandroescobar/" target="_blank" rel="noopener">https://www.linkedin.com/in/leandroescobar/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/somostimenow/" target="_blank" rel="noopener">https://www.linkedin.com/company/somostimenow/</a>

<strong>Company Website: </strong><a href="https://timenowglobal.com/" target="_blank" rel="noopener">https://timenowglobal.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/PCATVYBfsAk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Leandro Escobar, Director, Business Development at Timenow </strong>about "AI Driven Project Management Solution"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Leandro Escobar from Time Now, a Brazilian consulting firm expanding in the US, at the Xcelerate 2025 conference in Austin, Texas. Leandro discusses the firm's AI-driven solutions, including their large language model, Keno, and project management tool, Time Connect. Time Now offers consulting services for asset management, reliability, and project management, helping clients with criticality assessments, training, and technology integration. They also provide temporary skilled labor to address industry shortages. Leandro emphasizes the importance of bridging generational knowledge gaps and leveraging AI to improve industrial asset management and reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Visit Time Now's website at www.timenowglobal.com.</li>
 	<li>[ ] Connect with Leandro Escobar on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, highlighting its focus on industry professionals and their innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the platform's celebration of industry professionals.</li>
 	<li>The podcast is broadcasting live from Xcelerate 2025 in Austin, Texas, showcasing problem solvers and innovations.</li>
 	<li>Scott MacKenzie introduces Leandro Escobar, a problem solver and former neighbor, to the conversation.</li>
</ul><br/>
<h3>Leandro Escobar's Experience at Xcelerate 2025</h3>
<ul>
 	<li>Leandro Escobar shares his positive experience at the conference, mentioning insights on AI and machine learning in asset management.</li>
 	<li>Leandro discusses the importance of understanding market trends and positioning companies ahead of the competition.</li>
 	<li>Scott MacKenzie clarifies the difference between large and small language models, with Leandro explaining their role in reliability and training technicians.</li>
 	<li>Leandro mentions their AI-based tool, Keno, which uses historical data to support clients in project and asset management.</li>
</ul><br/>
<h3>Overview of Time Now and Its Services</h3>
<ul>
 	<li>Leandro provides an overview of TimeNow, a large consulting engineering firm in South America, now expanding in the US.</li>
 	<li>Time Now started as a project management consulting firm and has grown to include engineering, asset management, and reliability tools.</li>
 	<li>The company supports clients from the beginning of a project's life cycle to its commissioning, covering all aspects of asset management.</li>
 	<li>Scott MacKenzie asks if Time Now's services are more suited for Greenfield projects or existing manufacturers, with Leandro confirming they support both.</li>
</ul><br/>
<h3>Consulting and Technology Solutions by TimeNow</h3>
<ul>
 	<li>Leandro explains that Time Now offers consulting services, including program management and asset management support for existing clients.</li>
 	<li>The company partners with Fluke Reliability to provide training and support for clients implementing their solutions.</li>
 	<li>TimeNow helps clients revise their equipment criticality, hierarchy, and response plans, and integrates real-time monitoring sensors.</li>
 	<li>Scott MacKenzie inquires about TimeNow's technology solutions, with Leandro mentioning their AI-based tools like Keno and Time Connect.</li>
</ul><br/>
<h3>AI and Technology Integration in Time Now's Solutions</h3>
<ul>
 	<li>Leandro describes Time Connect as a project management and shutdown planning tool that integrates schedules from different sources.</li>
 	<li>The tool provides a one-page report for better management of interventions during shutdowns.</li>
 	<li>Time Now's AI tools include large language models and statistical neural networks for improved planning and scheduling.</li>
 	<li>The company also invests in startups to bring innovative software solutions for shutdowns and equipment health monitoring.</li>
</ul><br/>
<h3>Future Prospects and Business Model for TimeNow</h3>
<ul>
 	<li>Leandro discusses the importance of providing skilled experts to clients, especially in the current market with a shortage of maintenance and project management professionals.</li>
 	<li>TimeNow sees opportunities in both new investments and renovations, where their expertise and technology can add value.</li>
 	<li>The company aims to help clients with temporary peaks in maintenance and project management needs, providing both expertise and technology solutions.</li>
 	<li>Scott MacKenzie and Leandro discuss the importance of bridging the gap between generations in the industry, with Time Now helping clients transition knowledge and experience.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Leandro provides contact information for Time Now, including their website and LinkedIn profiles.</li>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of connecting with organizations like TimeNow for asset management and reliability.</li>
 	<li>The podcast concludes with Scott MacKenzie promoting the Industrial Talk Podcast Network and encouraging listeners to reach out for more information.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LEANDRO ESCOBAR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/leandroescobar/" target="_blank" rel="noopener">https://www.linkedin.com/in/leandroescobar/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/somostimenow/" target="_blank" rel="noopener">https://www.linkedin.com/company/somostimenow/</a>

<strong>Company Website: </strong><a href="https://timenowglobal.com/" target="_blank" rel="noopener">https://timenowglobal.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/PCATVYBfsAk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/leandro-escobar-with-timenowglobal]]></link><guid isPermaLink="false">c7cb4201-1518-4a78-a134-a31d6e5955a7</guid><itunes:image href="https://artwork.captivate.fm/b802fd3f-535b-434e-ae55-5df4d11fe0ea/Leandro-Escobar-Player-Graphic.png"/><pubDate>Wed, 03 Sep 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/c7cb4201-1518-4a78-a134-a31d6e5955a7.mp3" length="38168077" type="audio/mpeg"/><itunes:duration>19:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/92380b66-e1c6-485c-bc44-c78bfa9618fd/index.html" type="text/html"/></item><item><title>Eneko de Irala and Alejandro Borges with Nomad Solar Energy</title><itunes:title>Eneko de Irala and Alejandro Borges with Nomad Solar Energy</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Eneko de Irala and Alejandro Borges with Nomad Solar Energy </strong>about "Solar power solution anytime, anywhere".
<div>
<div>
<div>

Scott Mackenzie interviews Eneko de Irala, VP of Sales, and Alejandro Borges from Nomad Solar Energy at Power Gen in Dallas, Texas. Nomad Solar Energy offers a mobile solar energy solution in a 20-foot container, deployable in under two hours, which can reduce diesel consumption by 30,000 liters annually. The system includes 184 solar panels, providing 107 kWh per hour, and can be scaled up with additional containers. It is designed for heavy-duty use, including remote areas and harsh climates. The company also offers battery storage solutions and aims to adapt to new solar technologies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Follow up with Nomad Solar Energy through their website at nomadsolar.energy or connect with Alejandro Borges on LinkedIn.</li>
 	<li>[ ] Explore opportunities to deploy Nomad Solar Energy's solutions in remote power generation applications, such as oil and gas rigs.</li>
 	<li>[ ] Investigate integrating Nomad Solar Energy's containerized solar systems with battery storage to create hybrid power solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott Mackenzie introduces the podcast, highlighting its focus on industrial innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the importance of industry professionals.</li>
 	<li>The podcast is broadcasting from Power Gen in Dallas, Texas, showcasing advanced technology and individuals dedicated to solving problems.</li>
 	<li>Scott MacKenzie introduces the guests from Nomad Solar Energy and humorously mentions chasing them down for the interview.</li>
</ul><br/>
<h3>Background of Nomad Solar Energy</h3>
<ul>
 	<li>Eneko introduces himself as the VP of Sales at Nomad Solar Energy, with a background in international markets.</li>
 	<li>Eneko explains the company's mission to provide sustainable energy solutions, reducing diesel consumption and bringing electricity to remote areas.</li>
 	<li>The company participates in industrial and humanitarian projects, showcasing their products at Power Gen in Dallas.</li>
 	<li>Eneko highlights the significant savings in diesel consumption achievable with their products, emphasizing the positive reception at the event.</li>
</ul><br/>
<h3>Introduction of Alejandro Borges</h3>
<ul>
 	<li>Alejandro Borges introduces himself and his role in marketing and strategy at Nomad Solar Energy.</li>
 	<li>Alejandro explains the company's goal to turn on the green lights in Dallas and the United States, providing innovative energy solutions.</li>
 	<li>Scott MacKenzie asks for a simple explanation of Nomad Solar Energy's solution.</li>
 	<li>Eneko describes the company's container-based solar energy solution, designed for easy deployment and maintenance.</li>
</ul><br/>
<h3>Details of the Solar Energy Solution</h3>
<ul>
 	<li>Eneko explains the design of the solar panel container, which can be deployed in about two hours with two people.</li>
 	<li>The container includes all necessary components, such as inverters, and is pre-wired for easy setup.</li>
 	<li>The solution is designed to be scalable, allowing for multiple containers to be used together for increased power.</li>
 	<li>Alejandro adds that the solution can also include battery storage for continuous power supply.</li>
</ul><br/>
<h3>Deployment and Maintenance</h3>
<ul>
 	<li>Scott MacKenzie inquires about the deployment process and the size of the typical solution.</li>
 	<li>Eneko explains that the solution comes in two sizes: a 20-foot container with 184 solar panels, providing 107 kilowatts per hour.</li>
 	<li>The panels are designed to be deployed on an East-West axis for maximum efficiency.</li>
 	<li>Alejandro mentions that the solution can be deployed in parallel and is scalable, with options for battery storage.</li>
</ul><br/>
<h3>Applications and Market Potential</h3>
<ul>
 	<li>Scott MacKenzie asks about the application of the solution in remote areas and standby modes.</li>
 	<li>Eneko explains that the solution is ideal for remote locations, such as oil rigs, where it can replace or complement existing generators.</li>
 	<li>The solution is designed for heavy-duty use and can withstand harsh climates, making it suitable for areas prone to natural disasters.</li>
 	<li>Alejandro highlights the flexibility of the solution, which can be transported by truck or ship and deployed quickly.</li>
</ul><br/>
<h3>Future of Solar Technology</h3>
<ul>
 	<li>Scott MacKenzie inquires about the future of solar technology and how Nomad Solar Energy plans to adapt.</li>
 	<li>Alejandro explains that the company can adapt to new technologies and improve their solutions based on market demands.</li>
 	<li>Eneko emphasizes the rapid pace of innovation in the solar industry and the need for Nomad Solar Energy to stay updated.</li>
 	<li>The company aims to provide the best available technology to their customers, ensuring they receive the most efficient and reliable solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the interview, expressing excitement about the potential of Nomad Solar Energy's solutions.</li>
 	<li>Eneko, Alejandro provide their contact information, encouraging listeners to reach out for more information.</li>
 	<li>Scott MacKenzie encourages listeners to get involved in the power generation market and highlights the importance of the Power Gen event.</li>
 	<li>The podcast concludes with a reminder of the importance of industrial professionals and their contributions to solving global energy challenges.</li>
</ul><br/>
</div>
</div>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ENEKO DE IRALA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/enekodeirala/" target="_blank" rel="noopener">https://www.linkedin.com/in/enekodeirala/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nomad-solar-energy/" target="_blank" rel="noopener">https://www.linkedin.com/company/nomad-solar-energy/</a>

<strong>Company Website:</strong> <a href="https://nomadsolar.energy/en/" target="_blank" rel="noopener">https://nomadsolar.energy/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/wpczDtcMbDE
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank"...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Eneko de Irala and Alejandro Borges with Nomad Solar Energy </strong>about "Solar power solution anytime, anywhere".
<div>
<div>
<div>

Scott Mackenzie interviews Eneko de Irala, VP of Sales, and Alejandro Borges from Nomad Solar Energy at Power Gen in Dallas, Texas. Nomad Solar Energy offers a mobile solar energy solution in a 20-foot container, deployable in under two hours, which can reduce diesel consumption by 30,000 liters annually. The system includes 184 solar panels, providing 107 kWh per hour, and can be scaled up with additional containers. It is designed for heavy-duty use, including remote areas and harsh climates. The company also offers battery storage solutions and aims to adapt to new solar technologies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Follow up with Nomad Solar Energy through their website at nomadsolar.energy or connect with Alejandro Borges on LinkedIn.</li>
 	<li>[ ] Explore opportunities to deploy Nomad Solar Energy's solutions in remote power generation applications, such as oil and gas rigs.</li>
 	<li>[ ] Investigate integrating Nomad Solar Energy's containerized solar systems with battery storage to create hybrid power solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott Mackenzie introduces the podcast, highlighting its focus on industrial innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the importance of industry professionals.</li>
 	<li>The podcast is broadcasting from Power Gen in Dallas, Texas, showcasing advanced technology and individuals dedicated to solving problems.</li>
 	<li>Scott MacKenzie introduces the guests from Nomad Solar Energy and humorously mentions chasing them down for the interview.</li>
</ul><br/>
<h3>Background of Nomad Solar Energy</h3>
<ul>
 	<li>Eneko introduces himself as the VP of Sales at Nomad Solar Energy, with a background in international markets.</li>
 	<li>Eneko explains the company's mission to provide sustainable energy solutions, reducing diesel consumption and bringing electricity to remote areas.</li>
 	<li>The company participates in industrial and humanitarian projects, showcasing their products at Power Gen in Dallas.</li>
 	<li>Eneko highlights the significant savings in diesel consumption achievable with their products, emphasizing the positive reception at the event.</li>
</ul><br/>
<h3>Introduction of Alejandro Borges</h3>
<ul>
 	<li>Alejandro Borges introduces himself and his role in marketing and strategy at Nomad Solar Energy.</li>
 	<li>Alejandro explains the company's goal to turn on the green lights in Dallas and the United States, providing innovative energy solutions.</li>
 	<li>Scott MacKenzie asks for a simple explanation of Nomad Solar Energy's solution.</li>
 	<li>Eneko describes the company's container-based solar energy solution, designed for easy deployment and maintenance.</li>
</ul><br/>
<h3>Details of the Solar Energy Solution</h3>
<ul>
 	<li>Eneko explains the design of the solar panel container, which can be deployed in about two hours with two people.</li>
 	<li>The container includes all necessary components, such as inverters, and is pre-wired for easy setup.</li>
 	<li>The solution is designed to be scalable, allowing for multiple containers to be used together for increased power.</li>
 	<li>Alejandro adds that the solution can also include battery storage for continuous power supply.</li>
</ul><br/>
<h3>Deployment and Maintenance</h3>
<ul>
 	<li>Scott MacKenzie inquires about the deployment process and the size of the typical solution.</li>
 	<li>Eneko explains that the solution comes in two sizes: a 20-foot container with 184 solar panels, providing 107 kilowatts per hour.</li>
 	<li>The panels are designed to be deployed on an East-West axis for maximum efficiency.</li>
 	<li>Alejandro mentions that the solution can be deployed in parallel and is scalable, with options for battery storage.</li>
</ul><br/>
<h3>Applications and Market Potential</h3>
<ul>
 	<li>Scott MacKenzie asks about the application of the solution in remote areas and standby modes.</li>
 	<li>Eneko explains that the solution is ideal for remote locations, such as oil rigs, where it can replace or complement existing generators.</li>
 	<li>The solution is designed for heavy-duty use and can withstand harsh climates, making it suitable for areas prone to natural disasters.</li>
 	<li>Alejandro highlights the flexibility of the solution, which can be transported by truck or ship and deployed quickly.</li>
</ul><br/>
<h3>Future of Solar Technology</h3>
<ul>
 	<li>Scott MacKenzie inquires about the future of solar technology and how Nomad Solar Energy plans to adapt.</li>
 	<li>Alejandro explains that the company can adapt to new technologies and improve their solutions based on market demands.</li>
 	<li>Eneko emphasizes the rapid pace of innovation in the solar industry and the need for Nomad Solar Energy to stay updated.</li>
 	<li>The company aims to provide the best available technology to their customers, ensuring they receive the most efficient and reliable solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the interview, expressing excitement about the potential of Nomad Solar Energy's solutions.</li>
 	<li>Eneko, Alejandro provide their contact information, encouraging listeners to reach out for more information.</li>
 	<li>Scott MacKenzie encourages listeners to get involved in the power generation market and highlights the importance of the Power Gen event.</li>
 	<li>The podcast concludes with a reminder of the importance of industrial professionals and their contributions to solving global energy challenges.</li>
</ul><br/>
</div>
</div>
</div>
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<div>
<div>
<div>
<div>
<div>
<div>
<div>
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<div>
<div>
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<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ENEKO DE IRALA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/enekodeirala/" target="_blank" rel="noopener">https://www.linkedin.com/in/enekodeirala/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nomad-solar-energy/" target="_blank" rel="noopener">https://www.linkedin.com/company/nomad-solar-energy/</a>

<strong>Company Website:</strong> <a href="https://nomadsolar.energy/en/" target="_blank" rel="noopener">https://nomadsolar.energy/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/wpczDtcMbDE
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/eneko-de-irala-and-alejandro-borges-with-nomadsolar-energy]]></link><guid isPermaLink="false">1c463588-271e-4089-b976-edf97e9af6b7</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Thu, 28 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/1c463588-271e-4089-b976-edf97e9af6b7.mp3" length="45238021" type="audio/mpeg"/><itunes:duration>23:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/8ff2a7b8-224a-4eb7-a1e5-f093f6046d5d/index.html" type="text/html"/></item><item><title>Jim Mayer with The Manufacturing Connector</title><itunes:title>Jim Mayer with The Manufacturing Connector</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jim Mayer, Founder and Host of The Manufacturing Culture Podcast </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">His passion and drive for manufacturing success</span>"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie interviews Jim Mayer, a manufacturing industry expert and podcaster, on the Industrial Talk Podcast. Jim shares his journey from construction to manufacturing, highlighting his roles at Fastenal, West Coast Aerospace, Keyence, MSC Industrial, and NTMA. He discusses his transition to running his own company, focusing on employee engagement and culture in manufacturing. Jim emphasizes the importance of authenticity and human connection in his podcast, "The Manufacturing Culture Podcast," and "The Manufacturing Connector" YouTube channel. He also touches on the challenges of digital transformation, the need for employee buy-in, and the role of AI in enhancing industry processes.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Jim Mayer on LinkedIn.</li>
 	<li>[ ] Check out Jim's website, The MFG Connector, for more information.</li>
 	<li>[ ] Subscribe to Jim's podcasts, including the Manufacturing Culture Podcast and the Manufacturing Connector YouTube channel.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Initial Greetings</h3>
<ul>
 	<li>Scott Mackenzie introduces the podcast and the guest, Jim Mayer, highlighting his role in the manufacturing industry.</li>
 	<li>Scott emphasizes the importance of amplifying one's voice and using modern marketing platforms for future success.</li>
 	<li>Jim Mayer expresses his admiration for Scott's voice and shares a humorous anecdote about their first meeting.</li>
 	<li>Scott and Jim discuss the weather in Phoenix, sharing personal experiences and humorous stories about the heat.</li>
</ul><br/>
<h3>Jim's Background and Career Journey</h3>
<ul>
 	<li>Jim shares his background, mentioning his 25 years in the industry and his initial struggles after leaving college.</li>
 	<li>He describes his journey from retail and restaurant jobs to construction work and eventually finding his passion in manufacturing.</li>
 	<li>Jim recounts his experiences working in construction, including the dangers of roofing and the influence of a Fastenal rep who encouraged him to sell supplies.</li>
 	<li>He talks about his transition to working in machine shops and his successful career with various companies, including MSC Industrial and NTMA.</li>
</ul><br/>
<h3>Transition to Podcasting and Culture Consulting</h3>
<ul>
 	<li>Jim explains his decision to leave the corporate world and start his own company, focusing on employee engagement and talent management in manufacturing.</li>
 	<li>He discusses the challenges of positioning himself as a culture consultant and the initial failures he faced.</li>
 	<li>Jim describes his shift to creating content through podcasting, starting with the Manufacturing Culture Podcast.</li>
 	<li>He shares the story of how a friend encouraged him to start a podcast and the initial success of his first episode.</li>
</ul><br/>
<h3>The Manufacturing Culture Podcast and Its Impact</h3>
<ul>
 	<li>Jim details the structure and content of his podcast, emphasizing the importance of creating a narrative arc and engaging stories.</li>
 	<li>He explains how he conducts research on his guests and their companies to ensure the content is informative and engaging.</li>
 	<li>Jim discusses the feedback he received from listeners, highlighting the importance of addressing both solutions and personal stories.</li>
 	<li>He mentions the creation of the Manufacturing Connector YouTube channel to focus on tools, technology, and solutions for the industry.</li>
</ul><br/>
<h3>Challenges and Solutions in Digital Transformation</h3>
<ul>
 	<li>Scott and Jim discuss the challenges of digital transformation in manufacturing, emphasizing the importance of involving employees in the process.</li>
 	<li>Jim shares his experience with the Shop Floor Shark Tank exercise, which encourages employees to identify and solve departmental issues.</li>
 	<li>They talk about the importance of understanding the "why" behind new technologies and ensuring employees see the value in adopting them.</li>
 	<li>Jim highlights the role of AI in enhancing data collection and analysis, but stresses the need for human involvement in implementing solutions.</li>
</ul><br/>
<h3>The Role of AI and the Importance of Authenticity</h3>
<ul>
 	<li>Scott and Jim discuss the potential of AI in creating content and the risks of relying too heavily on AI-generated material.</li>
 	<li>Jim emphasizes the importance of authenticity and human connection in content creation, especially in the manufacturing industry.</li>
 	<li>They talk about the impact of social media and the need for creators to maintain their integrity and purpose.</li>
 	<li>Jim shares his thoughts on the social dilemma and the addictive nature of social media engagement, advocating for a balanced approach to technology use.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Jim reflect on the importance of the human element in manufacturing and the beauty of the industry.</li>
 	<li>Jim shares his contact information, encouraging listeners to reach out to him on LinkedIn or through his website, the MFG Connector.</li>
 	<li>Scott wraps up the conversation, emphasizing the value of podcasting and the importance of amplifying one's message.</li>
 	<li>They both express their gratitude for the conversation and look forward to future collaborations.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JIM MAYER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jamesgmayer/" target="_blank" rel="noopener">https://www.linkedin.com/in/jamesgmayer/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mfgconnector/" target="_blank" rel="noopener">https://www.linkedin.com/company/mfgconnector/</a>

<strong>Podcast LinkedIn:  </strong><a href="https://www.linkedin.com/company/manufacturing-culture-podcast/" target="_blank" rel="noopener">https://www.linkedin.com/company/manufacturing-culture-podcast/</a>

<strong>Company Website:</strong>  <a href="https://themfgconnector.com/" target="_blank" rel="noopener">https://themfgconnector.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/zFqYJ8ZSEAg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Jim Mayer, Founder and Host of The Manufacturing Culture Podcast </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">His passion and drive for manufacturing success</span>"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie interviews Jim Mayer, a manufacturing industry expert and podcaster, on the Industrial Talk Podcast. Jim shares his journey from construction to manufacturing, highlighting his roles at Fastenal, West Coast Aerospace, Keyence, MSC Industrial, and NTMA. He discusses his transition to running his own company, focusing on employee engagement and culture in manufacturing. Jim emphasizes the importance of authenticity and human connection in his podcast, "The Manufacturing Culture Podcast," and "The Manufacturing Connector" YouTube channel. He also touches on the challenges of digital transformation, the need for employee buy-in, and the role of AI in enhancing industry processes.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Jim Mayer on LinkedIn.</li>
 	<li>[ ] Check out Jim's website, The MFG Connector, for more information.</li>
 	<li>[ ] Subscribe to Jim's podcasts, including the Manufacturing Culture Podcast and the Manufacturing Connector YouTube channel.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Initial Greetings</h3>
<ul>
 	<li>Scott Mackenzie introduces the podcast and the guest, Jim Mayer, highlighting his role in the manufacturing industry.</li>
 	<li>Scott emphasizes the importance of amplifying one's voice and using modern marketing platforms for future success.</li>
 	<li>Jim Mayer expresses his admiration for Scott's voice and shares a humorous anecdote about their first meeting.</li>
 	<li>Scott and Jim discuss the weather in Phoenix, sharing personal experiences and humorous stories about the heat.</li>
</ul><br/>
<h3>Jim's Background and Career Journey</h3>
<ul>
 	<li>Jim shares his background, mentioning his 25 years in the industry and his initial struggles after leaving college.</li>
 	<li>He describes his journey from retail and restaurant jobs to construction work and eventually finding his passion in manufacturing.</li>
 	<li>Jim recounts his experiences working in construction, including the dangers of roofing and the influence of a Fastenal rep who encouraged him to sell supplies.</li>
 	<li>He talks about his transition to working in machine shops and his successful career with various companies, including MSC Industrial and NTMA.</li>
</ul><br/>
<h3>Transition to Podcasting and Culture Consulting</h3>
<ul>
 	<li>Jim explains his decision to leave the corporate world and start his own company, focusing on employee engagement and talent management in manufacturing.</li>
 	<li>He discusses the challenges of positioning himself as a culture consultant and the initial failures he faced.</li>
 	<li>Jim describes his shift to creating content through podcasting, starting with the Manufacturing Culture Podcast.</li>
 	<li>He shares the story of how a friend encouraged him to start a podcast and the initial success of his first episode.</li>
</ul><br/>
<h3>The Manufacturing Culture Podcast and Its Impact</h3>
<ul>
 	<li>Jim details the structure and content of his podcast, emphasizing the importance of creating a narrative arc and engaging stories.</li>
 	<li>He explains how he conducts research on his guests and their companies to ensure the content is informative and engaging.</li>
 	<li>Jim discusses the feedback he received from listeners, highlighting the importance of addressing both solutions and personal stories.</li>
 	<li>He mentions the creation of the Manufacturing Connector YouTube channel to focus on tools, technology, and solutions for the industry.</li>
</ul><br/>
<h3>Challenges and Solutions in Digital Transformation</h3>
<ul>
 	<li>Scott and Jim discuss the challenges of digital transformation in manufacturing, emphasizing the importance of involving employees in the process.</li>
 	<li>Jim shares his experience with the Shop Floor Shark Tank exercise, which encourages employees to identify and solve departmental issues.</li>
 	<li>They talk about the importance of understanding the "why" behind new technologies and ensuring employees see the value in adopting them.</li>
 	<li>Jim highlights the role of AI in enhancing data collection and analysis, but stresses the need for human involvement in implementing solutions.</li>
</ul><br/>
<h3>The Role of AI and the Importance of Authenticity</h3>
<ul>
 	<li>Scott and Jim discuss the potential of AI in creating content and the risks of relying too heavily on AI-generated material.</li>
 	<li>Jim emphasizes the importance of authenticity and human connection in content creation, especially in the manufacturing industry.</li>
 	<li>They talk about the impact of social media and the need for creators to maintain their integrity and purpose.</li>
 	<li>Jim shares his thoughts on the social dilemma and the addictive nature of social media engagement, advocating for a balanced approach to technology use.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Jim reflect on the importance of the human element in manufacturing and the beauty of the industry.</li>
 	<li>Jim shares his contact information, encouraging listeners to reach out to him on LinkedIn or through his website, the MFG Connector.</li>
 	<li>Scott wraps up the conversation, emphasizing the value of podcasting and the importance of amplifying one's message.</li>
 	<li>They both express their gratitude for the conversation and look forward to future collaborations.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JIM MAYER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jamesgmayer/" target="_blank" rel="noopener">https://www.linkedin.com/in/jamesgmayer/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mfgconnector/" target="_blank" rel="noopener">https://www.linkedin.com/company/mfgconnector/</a>

<strong>Podcast LinkedIn:  </strong><a href="https://www.linkedin.com/company/manufacturing-culture-podcast/" target="_blank" rel="noopener">https://www.linkedin.com/company/manufacturing-culture-podcast/</a>

<strong>Company Website:</strong>  <a href="https://themfgconnector.com/" target="_blank" rel="noopener">https://themfgconnector.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/zFqYJ8ZSEAg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jim-mayer-with-themfgconnector]]></link><guid isPermaLink="false">6351835f-57ed-4be9-b690-3b366847d9b1</guid><itunes:image href="https://artwork.captivate.fm/671389dd-9d54-4895-bcd9-e1817005b795/Jim-Mayer-Player-Graphic.png"/><pubDate>Tue, 26 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/6351835f-57ed-4be9-b690-3b366847d9b1.mp3" length="117583257" type="audio/mpeg"/><itunes:duration>01:01:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/7fc5c052-6355-4751-a679-ff53a29bb8bb/index.html" type="text/html"/></item><item><title>Ben Lanz with Osmose</title><itunes:title>Ben Lanz with Osmose</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Ben Lanz, Sr. Director, Industry &amp; External Affairs at Osmose </strong>about "Power reliability and resiliency"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Ben Lanz from Osmose, discussing the challenges and innovations in the utility industry. They highlight the aging infrastructure in Texas, with ERCOT needing gigawatts for data centers. Osmose has expanded from wood pole diagnostics to underground assessments, including vaults, transformers, and cables. Ben explains the use of AI and machine learning to improve efficiency, particularly in detecting defects in underground cables. They also discuss the importance of human intervention alongside AI for accurate assessments. Ben provides his contact information for further inquiries.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Investigate Osmose's use of AI and machine learning in their diagnostic processes.</li>
 	<li>[ ] Connect with Ben Lanz on LinkedIn or at ben.lanz@osmose.com to discuss potential collaboration opportunities.</li>
 	<li>[ ] Explore Osmose's capabilities in assessing and upgrading aging utility infrastructure.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, highlighting its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and thanks them for their support, emphasizing the platform's celebration of bold and innovative professionals.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, with Scott expressing excitement about the event and the guests.</li>
 	<li>Scott introduces Ben Lanz from Osmose, hinting at a deep dive into industry topics and challenges.</li>
</ul><br/>
<h3>Discussion on Texas Infrastructure and ERCOT</h3>
<ul>
 	<li>Ben Lanz discusses the significant challenges faced by Texas, particularly in the utility business, with ERCOT looking for gigawatts of power for data centers.</li>
 	<li>Scott and Ben talk about the aging infrastructure in Texas, with Scott sharing his experience of working with transmission lines built in 1916.</li>
 	<li>Ben mentions the challenges of upgrading aging infrastructure and the need for innovative solutions to meet the growing demand.</li>
 	<li>The conversation touches on the importance of collaboration and innovation in addressing these infrastructure issues.</li>
</ul><br/>
<h3>Osmose's Role in Infrastructure Diagnostics and Upgrades</h3>
<ul>
 	<li>Ben explains Osmose's long-standing presence in the industry, focusing on diagnostics and upgrades for wood poles and other infrastructure.</li>
 	<li>Osmose has expanded its portfolio to include underground assessments, covering vaults, transformers, cables, and low-voltage wiring.</li>
 	<li>Ben shares his background in dielectrics and how Osmose is leveraging expertise in various areas to help utilities maintain and upgrade their assets.</li>
 	<li>The discussion highlights the importance of having a deep understanding of deterioration mechanisms and effective upgrade strategies.</li>
</ul><br/>
<h3>Challenges and Solutions in Underground Cable Testing</h3>
<ul>
 	<li>Scott and Ben delve into the challenges of testing underground cables, particularly in detecting deterioration mechanisms.</li>
 	<li>Ben explains the limitations of past testing methods and the advancements in technology that allow for more accurate assessments.</li>
 	<li>The conversation covers the use of partial discharge tests and the importance of digitally filtering background noise to detect microarching.</li>
 	<li>Ben describes the process of locating defects in cables and the significance of meeting industry standards for quality control.</li>
</ul><br/>
<h3>AI and Machine Learning in Utility Grid Inspections</h3>
<ul>
 	<li>Ben discusses the early adoption of AI and machine learning by Osmos, emphasizing the importance of having a clean dataset for effective training.</li>
 	<li>The use of AI has significantly improved the efficiency of diagnostics, reducing the need for extensive human analysis.</li>
 	<li>Ben highlights the collaboration between Osmos and other companies like Brian Reed and NEERA to further advance AI applications in the industry.</li>
 	<li>The conversation touches on the future of AI, with a focus on making advanced technologies more accessible in the field.</li>
</ul><br/>
<h3>Future of AI and Efficiency in Utility Grid Management</h3>
<ul>
 	<li>Ben envisions the continued evolution of AI, with a focus on making advanced technologies more accessible in the field.</li>
 	<li>The discussion includes the potential for AI to enhance the efficiency of utility grid management and maintenance.</li>
 	<li>Scott and Ben agree on the importance of human intervention in conjunction with AI to ensure accurate and reliable assessments.</li>
 	<li>The conversation concludes with a discussion on the broader implications of AI and machine learning for the utility industry.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of connecting with industry professionals like Ben Lanz.</li>
 	<li>Ben provides his contact information, encouraging listeners to reach out for further discussions and collaboration.</li>
 	<li>Scott encourages listeners to leverage social platforms and the Industrial Talk Podcast to share their stories and connect with others in the industry.</li>
 	<li>The podcast concludes with a reminder of the importance of innovation, collaboration, and efficiency in addressing the challenges of aging infrastructure.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BEN LANZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/benjaminlanz/" target="_blank" rel="noopener">https://www.linkedin.com/in/benjaminlanz/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/osmose/" target="_blank" rel="noopener">https://www.linkedin.com/company/osmose/</a>

<strong>Company Website:</strong> <a href="https://www.osmose.com/" target="_blank" rel="noopener">https://www.osmose.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6Y9nKzhOK3M
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Ben Lanz, Sr. Director, Industry &amp; External Affairs at Osmose </strong>about "Power reliability and resiliency"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Ben Lanz from Osmose, discussing the challenges and innovations in the utility industry. They highlight the aging infrastructure in Texas, with ERCOT needing gigawatts for data centers. Osmose has expanded from wood pole diagnostics to underground assessments, including vaults, transformers, and cables. Ben explains the use of AI and machine learning to improve efficiency, particularly in detecting defects in underground cables. They also discuss the importance of human intervention alongside AI for accurate assessments. Ben provides his contact information for further inquiries.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Investigate Osmose's use of AI and machine learning in their diagnostic processes.</li>
 	<li>[ ] Connect with Ben Lanz on LinkedIn or at ben.lanz@osmose.com to discuss potential collaboration opportunities.</li>
 	<li>[ ] Explore Osmose's capabilities in assessing and upgrading aging utility infrastructure.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, highlighting its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and thanks them for their support, emphasizing the platform's celebration of bold and innovative professionals.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, with Scott expressing excitement about the event and the guests.</li>
 	<li>Scott introduces Ben Lanz from Osmose, hinting at a deep dive into industry topics and challenges.</li>
</ul><br/>
<h3>Discussion on Texas Infrastructure and ERCOT</h3>
<ul>
 	<li>Ben Lanz discusses the significant challenges faced by Texas, particularly in the utility business, with ERCOT looking for gigawatts of power for data centers.</li>
 	<li>Scott and Ben talk about the aging infrastructure in Texas, with Scott sharing his experience of working with transmission lines built in 1916.</li>
 	<li>Ben mentions the challenges of upgrading aging infrastructure and the need for innovative solutions to meet the growing demand.</li>
 	<li>The conversation touches on the importance of collaboration and innovation in addressing these infrastructure issues.</li>
</ul><br/>
<h3>Osmose's Role in Infrastructure Diagnostics and Upgrades</h3>
<ul>
 	<li>Ben explains Osmose's long-standing presence in the industry, focusing on diagnostics and upgrades for wood poles and other infrastructure.</li>
 	<li>Osmose has expanded its portfolio to include underground assessments, covering vaults, transformers, cables, and low-voltage wiring.</li>
 	<li>Ben shares his background in dielectrics and how Osmose is leveraging expertise in various areas to help utilities maintain and upgrade their assets.</li>
 	<li>The discussion highlights the importance of having a deep understanding of deterioration mechanisms and effective upgrade strategies.</li>
</ul><br/>
<h3>Challenges and Solutions in Underground Cable Testing</h3>
<ul>
 	<li>Scott and Ben delve into the challenges of testing underground cables, particularly in detecting deterioration mechanisms.</li>
 	<li>Ben explains the limitations of past testing methods and the advancements in technology that allow for more accurate assessments.</li>
 	<li>The conversation covers the use of partial discharge tests and the importance of digitally filtering background noise to detect microarching.</li>
 	<li>Ben describes the process of locating defects in cables and the significance of meeting industry standards for quality control.</li>
</ul><br/>
<h3>AI and Machine Learning in Utility Grid Inspections</h3>
<ul>
 	<li>Ben discusses the early adoption of AI and machine learning by Osmos, emphasizing the importance of having a clean dataset for effective training.</li>
 	<li>The use of AI has significantly improved the efficiency of diagnostics, reducing the need for extensive human analysis.</li>
 	<li>Ben highlights the collaboration between Osmos and other companies like Brian Reed and NEERA to further advance AI applications in the industry.</li>
 	<li>The conversation touches on the future of AI, with a focus on making advanced technologies more accessible in the field.</li>
</ul><br/>
<h3>Future of AI and Efficiency in Utility Grid Management</h3>
<ul>
 	<li>Ben envisions the continued evolution of AI, with a focus on making advanced technologies more accessible in the field.</li>
 	<li>The discussion includes the potential for AI to enhance the efficiency of utility grid management and maintenance.</li>
 	<li>Scott and Ben agree on the importance of human intervention in conjunction with AI to ensure accurate and reliable assessments.</li>
 	<li>The conversation concludes with a discussion on the broader implications of AI and machine learning for the utility industry.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of connecting with industry professionals like Ben Lanz.</li>
 	<li>Ben provides his contact information, encouraging listeners to reach out for further discussions and collaboration.</li>
 	<li>Scott encourages listeners to leverage social platforms and the Industrial Talk Podcast to share their stories and connect with others in the industry.</li>
 	<li>The podcast concludes with a reminder of the importance of innovation, collaboration, and efficiency in addressing the challenges of aging infrastructure.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BEN LANZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/benjaminlanz/" target="_blank" rel="noopener">https://www.linkedin.com/in/benjaminlanz/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/osmose/" target="_blank" rel="noopener">https://www.linkedin.com/company/osmose/</a>

<strong>Company Website:</strong> <a href="https://www.osmose.com/" target="_blank" rel="noopener">https://www.osmose.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6Y9nKzhOK3M
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ben-lanz-with-osmos]]></link><guid isPermaLink="false">30d2a4b2-9d98-4c02-919a-e06170c018bc</guid><itunes:image href="https://artwork.captivate.fm/9e5c87eb-4b2c-491f-880b-a8329366ff0f/Ben-Lanz-Player-Graphic.png"/><pubDate>Fri, 22 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/30d2a4b2-9d98-4c02-919a-e06170c018bc.mp3" length="36048847" type="audio/mpeg"/><itunes:duration>18:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/465924f0-3112-4b2a-aad4-9e7550b5c755/index.html" type="text/html"/></item><item><title>Greg Christensen with CMMSRadio Podcast</title><itunes:title>Greg Christensen with CMMSRadio Podcast</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Greg Christensen, Founder and Host of CMMS Radio Podcast </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Your source for all things Asset Management</span>"<strong>.</strong>
<div>
<div>

Scott Mackenzie interviews Greg Christensen about his podcast, CMMS Radio, which focuses on asset management and reliability systems. Greg shares his background in building maintenance and software development, leading to the creation of CMMS Radio in 2021. He emphasizes the importance of people, process, and technology in maintenance management. Greg discusses the challenges of sustaining reliability efforts, the impact of leadership changes, and the need for meaningful data collection. He also highlights the complexity of integrating various maintenance management systems and the importance of collaboration among industry professionals.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Attend the SMRP conference in Fort Worth, TX in October and take advantage of the 10% discount using the code "CMMS10".</li>
 	<li>[ ] Reach out to Greg Christensen on LinkedIn to connect and potentially be a guest on the CMMS Radio podcast.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of celebrating industry professionals who solve problems and collaborate.</li>
 	<li>Scott introduces Greg Christensen, the guest for the episode, and his podcast, CMMS Radio.</li>
 	<li>Scott mentions the common threads among industry professionals and the importance of their passion and vulnerability.</li>
</ul><br/>
<h3>Greg Christensen's Background and CMMS Radio</h3>
<ul>
 	<li>Greg Christensen shares his background, starting in the building maintenance industry in the 90s.</li>
 	<li>Greg discusses his experience working in various skilled trades and manufacturing environments.</li>
 	<li>Greg talks about starting a software company to manage the process of account management and work orders.</li>
 	<li>Greg explains the inception of CMMS Radio in 2021, focusing on maintenance management, people, and process, rather than just technology.</li>
</ul><br/>
<h3>The Evolution of CMMS Radio</h3>
<ul>
 	<li>Greg describes the initial idea of starting CMMS Radio with monologs and the transition to including guests and videos.</li>
 	<li>Greg mentions the inspiration from other podcasters and the importance of adding value without selling.</li>
 	<li>Scott and Greg discuss the challenges of starting a podcast and the importance of perseverance.</li>
 	<li>Greg emphasizes the importance of having real conversations and not trying to satisfy everyone.</li>
</ul><br/>
<h3>Challenges in Asset Management and Reliability</h3>
<ul>
 	<li>Scott and Greg discuss the challenges of maintaining asset management and reliability programs over time.</li>
 	<li>Greg talks about the impact of leadership changes and the importance of preserving effective systems.</li>
 	<li>Scott shares his experience with deploying systems like Indus Passport and the challenges of sustaining reliability efforts.</li>
 	<li>Greg highlights the importance of continuous process improvement and the need for incremental changes.</li>
</ul><br/>
<h3>The Role of Technology in Asset Management</h3>
<ul>
 	<li>Scott and Greg discuss the role of technology in asset management and the challenges of implementing comprehensive systems.</li>
 	<li>Greg explains the similarities and differences between various asset management systems like CMMS, EAM, and APM.</li>
 	<li>Greg emphasizes the importance of meaningful data collection and the role of frontline maintenance technicians.</li>
 	<li>Scott and Greg discuss the limitations of overly complex systems and the need for straightforward solutions.</li>
</ul><br/>
<h3>The Importance of People in Asset Management</h3>
<ul>
 	<li>Scott and Greg discuss the critical role of people in the success of asset management and reliability programs.</li>
 	<li>Greg shares his experience with companies that have effective systems and the importance of understanding client needs.</li>
 	<li>Scott talks about the challenges of getting buy-in from employees and the importance of engaged and passionate individuals.</li>
 	<li>Greg emphasizes the need for companies to deliver on outcomes and not just sell solutions.</li>
</ul><br/>
<h3>The Future of Asset Management and Reliability</h3>
<ul>
 	<li>Scott and Greg discuss the future of asset management and reliability, including the potential for collaboration among different systems.</li>
 	<li>Greg shares his vision of companies working together to provide better solutions for clients.</li>
 	<li>Scott and Greg discuss the importance of having a minimal mindset and focusing on straightforward solutions.</li>
 	<li>Greg emphasizes the need for companies to be transparent about their capabilities and not just focus on selling.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Greg wrap up the conversation, emphasizing the importance of highlighting the cool things happening in the industry.</li>
 	<li>Greg shares his contact information and encourages listeners to connect with him on LinkedIn.</li>
 	<li>Scott thanks Greg for the conversation and encourages listeners to subscribe to CMMS Radio.</li>
 	<li>Scott emphasizes the importance of amplifying the voices of industrial professionals and the need for a bigger platform for their solutions.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG CHRISTENSEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/greg-c-7b97648/" target="_blank" rel="noopener">https://www.linkedin.com/in/greg-c-7b97648/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/cmmsradio/" target="_blank" rel="noopener">https://www.linkedin.com/company/cmmsradio/</a>

<strong>Company Website:</strong> <a href="https://cmmsradio.com/" target="_blank" rel="noopener">https://cmmsradio.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/J3tRcQoLekE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Greg Christensen, Founder and Host of CMMS Radio Podcast </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Your source for all things Asset Management</span>"<strong>.</strong>
<div>
<div>

Scott Mackenzie interviews Greg Christensen about his podcast, CMMS Radio, which focuses on asset management and reliability systems. Greg shares his background in building maintenance and software development, leading to the creation of CMMS Radio in 2021. He emphasizes the importance of people, process, and technology in maintenance management. Greg discusses the challenges of sustaining reliability efforts, the impact of leadership changes, and the need for meaningful data collection. He also highlights the complexity of integrating various maintenance management systems and the importance of collaboration among industry professionals.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Attend the SMRP conference in Fort Worth, TX in October and take advantage of the 10% discount using the code "CMMS10".</li>
 	<li>[ ] Reach out to Greg Christensen on LinkedIn to connect and potentially be a guest on the CMMS Radio podcast.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of celebrating industry professionals who solve problems and collaborate.</li>
 	<li>Scott introduces Greg Christensen, the guest for the episode, and his podcast, CMMS Radio.</li>
 	<li>Scott mentions the common threads among industry professionals and the importance of their passion and vulnerability.</li>
</ul><br/>
<h3>Greg Christensen's Background and CMMS Radio</h3>
<ul>
 	<li>Greg Christensen shares his background, starting in the building maintenance industry in the 90s.</li>
 	<li>Greg discusses his experience working in various skilled trades and manufacturing environments.</li>
 	<li>Greg talks about starting a software company to manage the process of account management and work orders.</li>
 	<li>Greg explains the inception of CMMS Radio in 2021, focusing on maintenance management, people, and process, rather than just technology.</li>
</ul><br/>
<h3>The Evolution of CMMS Radio</h3>
<ul>
 	<li>Greg describes the initial idea of starting CMMS Radio with monologs and the transition to including guests and videos.</li>
 	<li>Greg mentions the inspiration from other podcasters and the importance of adding value without selling.</li>
 	<li>Scott and Greg discuss the challenges of starting a podcast and the importance of perseverance.</li>
 	<li>Greg emphasizes the importance of having real conversations and not trying to satisfy everyone.</li>
</ul><br/>
<h3>Challenges in Asset Management and Reliability</h3>
<ul>
 	<li>Scott and Greg discuss the challenges of maintaining asset management and reliability programs over time.</li>
 	<li>Greg talks about the impact of leadership changes and the importance of preserving effective systems.</li>
 	<li>Scott shares his experience with deploying systems like Indus Passport and the challenges of sustaining reliability efforts.</li>
 	<li>Greg highlights the importance of continuous process improvement and the need for incremental changes.</li>
</ul><br/>
<h3>The Role of Technology in Asset Management</h3>
<ul>
 	<li>Scott and Greg discuss the role of technology in asset management and the challenges of implementing comprehensive systems.</li>
 	<li>Greg explains the similarities and differences between various asset management systems like CMMS, EAM, and APM.</li>
 	<li>Greg emphasizes the importance of meaningful data collection and the role of frontline maintenance technicians.</li>
 	<li>Scott and Greg discuss the limitations of overly complex systems and the need for straightforward solutions.</li>
</ul><br/>
<h3>The Importance of People in Asset Management</h3>
<ul>
 	<li>Scott and Greg discuss the critical role of people in the success of asset management and reliability programs.</li>
 	<li>Greg shares his experience with companies that have effective systems and the importance of understanding client needs.</li>
 	<li>Scott talks about the challenges of getting buy-in from employees and the importance of engaged and passionate individuals.</li>
 	<li>Greg emphasizes the need for companies to deliver on outcomes and not just sell solutions.</li>
</ul><br/>
<h3>The Future of Asset Management and Reliability</h3>
<ul>
 	<li>Scott and Greg discuss the future of asset management and reliability, including the potential for collaboration among different systems.</li>
 	<li>Greg shares his vision of companies working together to provide better solutions for clients.</li>
 	<li>Scott and Greg discuss the importance of having a minimal mindset and focusing on straightforward solutions.</li>
 	<li>Greg emphasizes the need for companies to be transparent about their capabilities and not just focus on selling.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Greg wrap up the conversation, emphasizing the importance of highlighting the cool things happening in the industry.</li>
 	<li>Greg shares his contact information and encourages listeners to connect with him on LinkedIn.</li>
 	<li>Scott thanks Greg for the conversation and encourages listeners to subscribe to CMMS Radio.</li>
 	<li>Scott emphasizes the importance of amplifying the voices of industrial professionals and the need for a bigger platform for their solutions.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG CHRISTENSEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/greg-c-7b97648/" target="_blank" rel="noopener">https://www.linkedin.com/in/greg-c-7b97648/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/cmmsradio/" target="_blank" rel="noopener">https://www.linkedin.com/company/cmmsradio/</a>

<strong>Company Website:</strong> <a href="https://cmmsradio.com/" target="_blank" rel="noopener">https://cmmsradio.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/J3tRcQoLekE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/greg-christensen-with-cmmsradio-podcast]]></link><guid isPermaLink="false">ec9871ac-db89-412e-b73c-4037382d5dd4</guid><itunes:image href="https://artwork.captivate.fm/a9c37e9d-00f3-4a27-a947-5e2aee520ad2/Greg-Christensen-Player-Graphic.png"/><pubDate>Wed, 20 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/ec9871ac-db89-412e-b73c-4037382d5dd4.mp3" length="94456262" type="audio/mpeg"/><itunes:duration>49:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/c1d364a6-171a-40bc-ac37-00b1fcc268ed/index.html" type="text/html"/></item><item><title>Adile Ajaja with EVLO Energy Storage</title><itunes:title>Adile Ajaja with EVLO Energy Storage</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Adile Ajaja, Director of Digital Technology at EVLO Energy </strong>about "Securing Energy Storage"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Adile, an electrical engineer and expert in grid-scale energy storage systems. Adil discusses his background with Hydro Quebec and the evolution of his company, EVLO, which focuses on innovative and cost-efficient energy solutions. They delve into the importance of cybersecurity in energy systems, emphasizing a life-cycle approach to protect against attacks and failures. Adile highlights the challenges of integrating legacy systems with modern cybersecurity measures, as well as the increasing demand for power due to data centers and AI processing. He also touches on Hydro Quebec's strategies to manage this demand through efficiency and renewable energy sources.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Adil on LinkedIn to connect and learn more about EVLO's energy storage solutions and cybersecurity approaches.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Podcast Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott mentions the new intro and the sponsorship by Siemens, highlighting their role in solving distribution and transmission challenges.</li>
 	<li>Scott introduces the guest, Adile, and discusses the conference's energy and the challenges in the industry.</li>
 	<li>Adil shares his background, mentioning his work with Hydro Quebec and his involvement in smart grids and energy storage systems.</li>
</ul><br/>
<h3>Adile's Background and EVLO's Mission</h3>
<ul>
 	<li>Adile explains his career path, starting as a power system engineer at Hydro Quebec and working on smart grids.</li>
 	<li>He describes the joint venture between Hydro Quebec and Sony to create grid-scale energy storage systems.</li>
 	<li>Adile details the evolution of the company, from a joint venture to a fully capable commercial operation called EVLO.</li>
 	<li>Evelo's mission is to provide innovative and cost-efficient energy solutions to utility customers, integrating electrical, mechanical, and software engineering.</li>
</ul><br/>
<h3>Cybersecurity in Energy Storage Systems</h3>
<ul>
 	<li>Scott and Adile discuss the importance of cybersecurity in energy storage systems, emphasizing the need for digitalization and data protection.</li>
 	<li>Adile explains the cybersecurity measures implemented at each stage of the product life cycle, from design to operation.</li>
 	<li>They discuss the challenges of protecting legacy systems and the role of NERC in ensuring grid stability and cybersecurity.</li>
 	<li>Adil highlights the importance of creating a secure perimeter around energy assets and conducting regular audits and penetration tests.</li>
</ul><br/>
<h3>Addressing Increased Demand for Power</h3>
<ul>
 	<li>Scott and Adile discuss the increasing demand for power due to data centers, AI processing, and other technological advancements.</li>
 	<li>Adile explains Hydro Quebec's strategies to address this demand, including demand response programs and the installation of electronic devices to control energy consumption.</li>
 	<li>They discuss the challenges of balancing generation and demand, especially during peak periods.</li>
 	<li>Adile mentions the shift towards renewable energy sources and the need for cybersecurity in these systems.</li>
</ul><br/>
<h3>Future Insights and Contact Information</h3>
<ul>
 	<li>Scott asks Adile about his future insights on energy demand and cybersecurity.</li>
 	<li>Adil predicts continued growth in energy demand due to population growth and technological advancements.</li>
 	<li>He emphasizes the importance of renewable energy sources and the need for cybersecurity in these systems.</li>
 	<li>Adile provides his contact information, recommending LinkedIn as the best way to reach him.</li>
 	<li>Scott concludes the podcast, encouraging listeners to reach out to Adile and highlighting the importance of cybersecurity in the energy and utility space.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ADILE AJAJA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/adile-ajaja/" target="_blank" rel="noopener">https://www.linkedin.com/in/adile-ajaja/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/evloenergie/" target="_blank" rel="noopener">https://www.linkedin.com/company/evloenergie/</a>

<strong>Company Website:</strong> <a href="https://evloenergy.com/" target="_blank" rel="noopener">https://evloenergy.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/529Y4hCw8YU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Adile Ajaja, Director of Digital Technology at EVLO Energy </strong>about "Securing Energy Storage"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Adile, an electrical engineer and expert in grid-scale energy storage systems. Adil discusses his background with Hydro Quebec and the evolution of his company, EVLO, which focuses on innovative and cost-efficient energy solutions. They delve into the importance of cybersecurity in energy systems, emphasizing a life-cycle approach to protect against attacks and failures. Adile highlights the challenges of integrating legacy systems with modern cybersecurity measures, as well as the increasing demand for power due to data centers and AI processing. He also touches on Hydro Quebec's strategies to manage this demand through efficiency and renewable energy sources.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Adil on LinkedIn to connect and learn more about EVLO's energy storage solutions and cybersecurity approaches.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Podcast Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott mentions the new intro and the sponsorship by Siemens, highlighting their role in solving distribution and transmission challenges.</li>
 	<li>Scott introduces the guest, Adile, and discusses the conference's energy and the challenges in the industry.</li>
 	<li>Adil shares his background, mentioning his work with Hydro Quebec and his involvement in smart grids and energy storage systems.</li>
</ul><br/>
<h3>Adile's Background and EVLO's Mission</h3>
<ul>
 	<li>Adile explains his career path, starting as a power system engineer at Hydro Quebec and working on smart grids.</li>
 	<li>He describes the joint venture between Hydro Quebec and Sony to create grid-scale energy storage systems.</li>
 	<li>Adile details the evolution of the company, from a joint venture to a fully capable commercial operation called EVLO.</li>
 	<li>Evelo's mission is to provide innovative and cost-efficient energy solutions to utility customers, integrating electrical, mechanical, and software engineering.</li>
</ul><br/>
<h3>Cybersecurity in Energy Storage Systems</h3>
<ul>
 	<li>Scott and Adile discuss the importance of cybersecurity in energy storage systems, emphasizing the need for digitalization and data protection.</li>
 	<li>Adile explains the cybersecurity measures implemented at each stage of the product life cycle, from design to operation.</li>
 	<li>They discuss the challenges of protecting legacy systems and the role of NERC in ensuring grid stability and cybersecurity.</li>
 	<li>Adil highlights the importance of creating a secure perimeter around energy assets and conducting regular audits and penetration tests.</li>
</ul><br/>
<h3>Addressing Increased Demand for Power</h3>
<ul>
 	<li>Scott and Adile discuss the increasing demand for power due to data centers, AI processing, and other technological advancements.</li>
 	<li>Adile explains Hydro Quebec's strategies to address this demand, including demand response programs and the installation of electronic devices to control energy consumption.</li>
 	<li>They discuss the challenges of balancing generation and demand, especially during peak periods.</li>
 	<li>Adile mentions the shift towards renewable energy sources and the need for cybersecurity in these systems.</li>
</ul><br/>
<h3>Future Insights and Contact Information</h3>
<ul>
 	<li>Scott asks Adile about his future insights on energy demand and cybersecurity.</li>
 	<li>Adil predicts continued growth in energy demand due to population growth and technological advancements.</li>
 	<li>He emphasizes the importance of renewable energy sources and the need for cybersecurity in these systems.</li>
 	<li>Adile provides his contact information, recommending LinkedIn as the best way to reach him.</li>
 	<li>Scott concludes the podcast, encouraging listeners to reach out to Adile and highlighting the importance of cybersecurity in the energy and utility space.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ADILE AJAJA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/adile-ajaja/" target="_blank" rel="noopener">https://www.linkedin.com/in/adile-ajaja/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/evloenergie/" target="_blank" rel="noopener">https://www.linkedin.com/company/evloenergie/</a>

<strong>Company Website:</strong> <a href="https://evloenergy.com/" target="_blank" rel="noopener">https://evloenergy.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/529Y4hCw8YU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/adile-ajaja-with-evloenergy-storage]]></link><guid isPermaLink="false">73f216e8-6f44-49dd-87e0-6aa595c4e173</guid><itunes:image href="https://artwork.captivate.fm/195499e6-5fd8-4ece-9c8c-8152bf8920ad/Adile-Ajaja-Player-Graphic.png"/><pubDate>Mon, 18 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/73f216e8-6f44-49dd-87e0-6aa595c4e173.mp3" length="35885187" type="audio/mpeg"/><itunes:duration>18:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/e6a52992-f268-4986-8c1e-c828d05a8c65/index.html" type="text/html"/></item><item><title>Sandy Carielli with Forrester Research</title><itunes:title>Sandy Carielli with Forrester Research</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Sandy Carielli, Vice President at Forrester Research </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Quantum Computing Cybersecurity</span>"<strong>.</strong>
<div>

Scott Mackenzie and Sandy Carielli discuss the implications of quantum computing on cybersecurity. Quantum computers could potentially break today's public key cryptography, compromising data security. Carielli highlights the importance of transitioning to new, quantum-resistant algorithms, such as those developed by NIST. She emphasizes the urgency for organizations, especially government agencies and financial institutions, to start this migration process. Carielli also warns of the "harvest now, decrypt later" attack scenario, where data is intercepted today and decrypted later with a future quantum computer. The conversation underscores the need for proactive measures to ensure digital trust and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Conduct a cryptographic discovery exercise to inventory the algorithms and protocols currently in use across the organization.</li>
 	<li>[ ] Bring together a cross-functional team to assess the organization's exposure to quantum computing threats and start the process of migrating to post-quantum cryptography.</li>
 	<li>[ ] Incorporate requirements for quantum-resistant cryptography in procurement processes and vendor SLAs.</li>
 	<li>[ ] Prioritize the migration of high-value, long-term data and systems that rely on digital signatures.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie thanks listeners for their support and highlights the platform's dedication to celebrating achievements and amplifying messages.</li>
 	<li>Scott MacKenzie praises Sandy Carielli from Forrester Research for her contributions to quantum computing and cybersecurity.</li>
 	<li>The conversation aims to explore the transformative impact of quantum computing on cybersecurity.</li>
</ul><br/>
<h3>Scott MacKenzie's Perspective on Innovation and Technology</h3>
<ul>
 	<li>Scott MacKenzie discusses the importance of creating content and demonstrating the human side of professionals in various industries.</li>
 	<li>He emphasizes the need for companies to adapt to new technologies and innovations to remain successful.</li>
 	<li>Scott MacKenzie shares themes from his conversations with industrial leaders, such as the importance of education, collaboration, and innovation.</li>
 	<li>He highlights the need for companies to be nimble, trusted, and passionate about solving challenges.</li>
</ul><br/>
<h3>Introduction to Sandy Carielli and Quantum Computing</h3>
<ul>
 	<li>Scott MacKenzie introduces Sandy Carielli and her work at Forrester Research on quantum computing and cybersecurity.</li>
 	<li>Sandy Carielli explains the process of selecting topics for research at Forrester, including trends, market exposure, and regulatory changes.</li>
 	<li>The conversation touches on the rapid evolution of technologies and the importance of staying current.</li>
 	<li>Sandy Carielli mentions the annual top 10 emerging technologies report published by Forrester.</li>
</ul><br/>
<h3>Quantum Computing and Its Impact on Cybersecurity</h3>
<ul>
 	<li>Sandy Carielli provides an overview of quantum computing and its potential to break today's public key cryptography.</li>
 	<li>She explains the concept of public key cryptography and its role in securing communications and transactions.</li>
 	<li>The discussion covers the potential risks posed by nation-states developing quantum computers and the need for cybersecurity measures.</li>
 	<li>Sandy Carielli highlights the efforts to develop new cryptographic algorithms resistant to quantum computers.</li>
</ul><br/>
<h3>Preparing for Quantum Computing and Cybersecurity Measures</h3>
<ul>
 	<li>Sandy Carielli discusses the "harvest now, decrypt later" attack scenario and the importance of prioritizing data that will remain valuable in the future.</li>
 	<li>She emphasizes the need for organizations to migrate to new cryptographic algorithms to protect their data.</li>
 	<li>The conversation covers the role of government agencies and financial institutions in leading the migration to quantum-resistant algorithms.</li>
 	<li>Sandy Carielli advises organizations to conduct cryptographic discovery to identify and prioritize the algorithms in their environment.</li>
</ul><br/>
<h3>Challenges and Practical Steps for Quantum-Resistant Security</h3>
<ul>
 	<li>Scott MacKenzie and Sandy Carielli discuss the challenges of getting stakeholders in an organization to recognize and address quantum computing risks.</li>
 	<li>Sandy Carielli highlights the importance of involving various departments, such as development, infrastructure, and procurement, in the migration process.</li>
 	<li>The conversation covers the need for organizations to ensure their vendors and partners are quantum-ready.</li>
 	<li>Sandy Carielli mentions the role of regulatory bodies in mandating migration timelines to ensure compliance.</li>
</ul><br/>
<h3>Future of Quantum Computing and Its Applications</h3>
<ul>
 	<li>Scott MacKenzie and Sandy Carielli discuss the potential timeline for the development of practical quantum computers.</li>
 	<li>Sandy Carielli shares insights from cryptographers and experts predicting a timeline of under 10 years for significant advancements.</li>
 	<li>The conversation touches on the potential for quantum computers to accelerate deep analysis in fields like pharmaceuticals and drug development.</li>
 	<li>Sandy Carielli emphasizes the importance of addressing digital signatures to maintain trust and non-repudiation in digital communications.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation by expressing his admiration for Sandy Carielli's expertise and insights.</li>
 	<li>He encourages listeners to connect with Sandy Carielli and stay informed about quantum computing and cybersecurity.</li>
 	<li>Scott MacKenzie highlights the importance of being proactive and prepared for future technological advancements.</li>
 	<li>The conversation ends with a call to action for organizations to start the migration process and ensure their systems are quantum-resistant.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SANDY CARIELLI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sandra-carielli-251599/" target="_blank" rel="noopener">https://www.linkedin.com/in/sandra-carielli-251599/</a>

<strong>Sandy's Latest Blog:</strong>  <a href="https://www.forrester.com/blogs/author/sandy_carielli/">Sandy Carielli - Forrester</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/forrester-research/" target="_blank" rel="noopener">https://www.linkedin.com/company/forrester-research/</a>

<strong>Company Website:</strong> <a href="https://www.forrester.com/bold/?utm_source=linkedin&amp;utm_medium=social" target="_blank" rel="noopener">https://www.forrester.com/bold/?utm_source=linkedin&amp;utm_medium=social</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nV26umIOmJE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Sandy Carielli, Vice President at Forrester Research </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Quantum Computing Cybersecurity</span>"<strong>.</strong>
<div>

Scott Mackenzie and Sandy Carielli discuss the implications of quantum computing on cybersecurity. Quantum computers could potentially break today's public key cryptography, compromising data security. Carielli highlights the importance of transitioning to new, quantum-resistant algorithms, such as those developed by NIST. She emphasizes the urgency for organizations, especially government agencies and financial institutions, to start this migration process. Carielli also warns of the "harvest now, decrypt later" attack scenario, where data is intercepted today and decrypted later with a future quantum computer. The conversation underscores the need for proactive measures to ensure digital trust and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Conduct a cryptographic discovery exercise to inventory the algorithms and protocols currently in use across the organization.</li>
 	<li>[ ] Bring together a cross-functional team to assess the organization's exposure to quantum computing threats and start the process of migrating to post-quantum cryptography.</li>
 	<li>[ ] Incorporate requirements for quantum-resistant cryptography in procurement processes and vendor SLAs.</li>
 	<li>[ ] Prioritize the migration of high-value, long-term data and systems that rely on digital signatures.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie thanks listeners for their support and highlights the platform's dedication to celebrating achievements and amplifying messages.</li>
 	<li>Scott MacKenzie praises Sandy Carielli from Forrester Research for her contributions to quantum computing and cybersecurity.</li>
 	<li>The conversation aims to explore the transformative impact of quantum computing on cybersecurity.</li>
</ul><br/>
<h3>Scott MacKenzie's Perspective on Innovation and Technology</h3>
<ul>
 	<li>Scott MacKenzie discusses the importance of creating content and demonstrating the human side of professionals in various industries.</li>
 	<li>He emphasizes the need for companies to adapt to new technologies and innovations to remain successful.</li>
 	<li>Scott MacKenzie shares themes from his conversations with industrial leaders, such as the importance of education, collaboration, and innovation.</li>
 	<li>He highlights the need for companies to be nimble, trusted, and passionate about solving challenges.</li>
</ul><br/>
<h3>Introduction to Sandy Carielli and Quantum Computing</h3>
<ul>
 	<li>Scott MacKenzie introduces Sandy Carielli and her work at Forrester Research on quantum computing and cybersecurity.</li>
 	<li>Sandy Carielli explains the process of selecting topics for research at Forrester, including trends, market exposure, and regulatory changes.</li>
 	<li>The conversation touches on the rapid evolution of technologies and the importance of staying current.</li>
 	<li>Sandy Carielli mentions the annual top 10 emerging technologies report published by Forrester.</li>
</ul><br/>
<h3>Quantum Computing and Its Impact on Cybersecurity</h3>
<ul>
 	<li>Sandy Carielli provides an overview of quantum computing and its potential to break today's public key cryptography.</li>
 	<li>She explains the concept of public key cryptography and its role in securing communications and transactions.</li>
 	<li>The discussion covers the potential risks posed by nation-states developing quantum computers and the need for cybersecurity measures.</li>
 	<li>Sandy Carielli highlights the efforts to develop new cryptographic algorithms resistant to quantum computers.</li>
</ul><br/>
<h3>Preparing for Quantum Computing and Cybersecurity Measures</h3>
<ul>
 	<li>Sandy Carielli discusses the "harvest now, decrypt later" attack scenario and the importance of prioritizing data that will remain valuable in the future.</li>
 	<li>She emphasizes the need for organizations to migrate to new cryptographic algorithms to protect their data.</li>
 	<li>The conversation covers the role of government agencies and financial institutions in leading the migration to quantum-resistant algorithms.</li>
 	<li>Sandy Carielli advises organizations to conduct cryptographic discovery to identify and prioritize the algorithms in their environment.</li>
</ul><br/>
<h3>Challenges and Practical Steps for Quantum-Resistant Security</h3>
<ul>
 	<li>Scott MacKenzie and Sandy Carielli discuss the challenges of getting stakeholders in an organization to recognize and address quantum computing risks.</li>
 	<li>Sandy Carielli highlights the importance of involving various departments, such as development, infrastructure, and procurement, in the migration process.</li>
 	<li>The conversation covers the need for organizations to ensure their vendors and partners are quantum-ready.</li>
 	<li>Sandy Carielli mentions the role of regulatory bodies in mandating migration timelines to ensure compliance.</li>
</ul><br/>
<h3>Future of Quantum Computing and Its Applications</h3>
<ul>
 	<li>Scott MacKenzie and Sandy Carielli discuss the potential timeline for the development of practical quantum computers.</li>
 	<li>Sandy Carielli shares insights from cryptographers and experts predicting a timeline of under 10 years for significant advancements.</li>
 	<li>The conversation touches on the potential for quantum computers to accelerate deep analysis in fields like pharmaceuticals and drug development.</li>
 	<li>Sandy Carielli emphasizes the importance of addressing digital signatures to maintain trust and non-repudiation in digital communications.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation by expressing his admiration for Sandy Carielli's expertise and insights.</li>
 	<li>He encourages listeners to connect with Sandy Carielli and stay informed about quantum computing and cybersecurity.</li>
 	<li>Scott MacKenzie highlights the importance of being proactive and prepared for future technological advancements.</li>
 	<li>The conversation ends with a call to action for organizations to start the migration process and ensure their systems are quantum-resistant.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SANDY CARIELLI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sandra-carielli-251599/" target="_blank" rel="noopener">https://www.linkedin.com/in/sandra-carielli-251599/</a>

<strong>Sandy's Latest Blog:</strong>  <a href="https://www.forrester.com/blogs/author/sandy_carielli/">Sandy Carielli - Forrester</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/forrester-research/" target="_blank" rel="noopener">https://www.linkedin.com/company/forrester-research/</a>

<strong>Company Website:</strong> <a href="https://www.forrester.com/bold/?utm_source=linkedin&amp;utm_medium=social" target="_blank" rel="noopener">https://www.forrester.com/bold/?utm_source=linkedin&amp;utm_medium=social</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nV26umIOmJE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/sandy-carrielli-with-forrester-research]]></link><guid isPermaLink="false">63d8b524-2ad2-4c6c-98f2-178fd37a2926</guid><itunes:image href="https://artwork.captivate.fm/cceb2026-72f0-4254-8ad4-194dda8bfd83/Sandy-Carielli-Player-Graphic.png"/><pubDate>Fri, 15 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/63d8b524-2ad2-4c6c-98f2-178fd37a2926.mp3" length="70619517" type="audio/mpeg"/><itunes:duration>36:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ae9443f9-6fdb-4e36-9e0e-1b502581895e/index.html" type="text/html"/></item><item><title>Gary Wood with Fluke Reliability</title><itunes:title>Gary Wood with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Gary Wood, Customer Success Manager at Fluke Reliability </strong>about "You reliability journey today into the future"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie interviews Gary Wood, a passionate industry professional and Customer Success Manager at Fluke Reliability, at the Accelerate 2025 event in Austin, Texas. Gary shares his journey from a military background to a career in manufacturing, emphasizing the importance of personal connections and team buy-in in maintenance and reliability. He discusses the challenges of implementing and sustaining condition-based monitoring (CBM) systems, the role of technology in improving asset management, and the necessity of demonstrating return on investment (ROI) to executive leadership. Gary also highlights the evolving capabilities of CBM tools like Azima, Connect Assets in enhancing predictive maintenance and reducing downtime.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Gary Wood on LinkedIn to connect and learn more about Fluke's solutions.</li>
 	<li>[ ] Explore the use of condition-based monitoring and Azima technology to improve asset management and maintenance practices.</li>
 	<li>[ ] Prepare financial data and "receipts" to demonstrate the return on investment of a reliable maintenance program when presenting to executives.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Technical Issues</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott mentions the current event, Accelerate 2025, and the technical issues faced during the broadcast.</li>
 	<li>Scott humorously suggests using older versions of technology to resolve issues.</li>
 	<li>Scott introduces Gary Wood, highlighting his passion and experience in the industry.</li>
</ul><br/>
<h3>Gary Wood's Background</h3>
<ul>
 	<li>Gary Wood shares his background, mentioning his military service and his father's influence in the manufacturing industry.</li>
 	<li>Gary describes his career progression from a maintenance technician to a plant manager.</li>
 	<li>He emphasizes the importance of learning and the relationships built throughout his career.</li>
 	<li>Scott and Gary discuss the long-standing issues of maintenance, reliability, and asset management in the industry.</li>
</ul><br/>
<h3>Challenges in Maintenance and Reliability</h3>
<ul>
 	<li>Gary talks about the current state of the industry, noting that people are less focused on internal improvements.</li>
 	<li>He stresses the importance of personal connections and care within maintenance teams.</li>
 	<li>Gary shares his experience with a technician who was initially resistant to change but later became a dedicated team member.</li>
 	<li>Scott and Gary discuss the necessity of creating a culture of pride and focus in maintenance and reliability.</li>
</ul><br/>
<h3>Gary's Role at Fluke</h3>
<ul>
 	<li>Gary explains his role as a Customer Success Manager at Fluke, focusing on implementing and nurturing CMS systems.</li>
 	<li>He describes the importance of taking clients through the future and adapting CMS systems to their evolving needs.</li>
 	<li>Gary discusses the challenges of preventing pencil whipping and the importance of internal strength and KPIs.</li>
 	<li>He emphasizes the human factor in maintenance and the need for continuous improvement.</li>
</ul><br/>
<h3>Creating a Reliability Culture</h3>
<ul>
 	<li>Scott asks about creating a reliability culture within an organization.</li>
 	<li>Gary shares an example of a successful transformation in a Michigan-based company.</li>
 	<li>He explains the importance of explaining the benefits of new technologies and gaining team buy-in.</li>
 	<li>Gary highlights the need for strong leadership and continuous improvement to sustain a reliability culture.</li>
</ul><br/>
<h3>Overcoming Executive Challenges</h3>
<ul>
 	<li>Scott discusses the challenge of maintaining a reliability culture when new executives want to cut costs.</li>
 	<li>Gary suggests showing proof of return on investment (ROI) and profit margins to justify the importance of reliability.</li>
 	<li>He emphasizes the need to be prepared with data and reports to demonstrate the value of reliability programs.</li>
 	<li>Gary shares his experience with a press in Michigan, where condition-based monitoring helped reduce downtime and costs.</li>
</ul><br/>
<h3>Future of Maintenance and Reliability</h3>
<ul>
 	<li>Scott asks about future developments at Fluke.</li>
 	<li>Gary expresses his interest in the Azima Connect Assets and its capabilities in data gathering and condition-based monitoring.</li>
 	<li>He discusses the importance of using condition-based monitoring to determine preventive maintenance (PM) intervals.</li>
 	<li>Gary highlights the benefits of reducing corrective downtime and unrecorded downtime through better monitoring.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Gary discuss the importance of continuous improvement and the role of technology in maintenance.</li>
 	<li>Gary shares an example of an operator who failed to report a machine issue, leading to significant downtime.</li>
 	<li>Scott asks how listeners can contact Gary, and Gary provides his LinkedIn profile and contact information.</li>
 	<li>Scott wraps up the conversation, encouraging listeners to reach out to Gary and emphasizing the importance of success in maintenance and reliability.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GARY WOOD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gary-wood-09a3b670/" target="_blank" rel="noopener">https://www.linkedin.com/in/gary-wood-09a3b670/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/D5W5gDTg_Sw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Gary Wood, Customer Success Manager at Fluke Reliability </strong>about "You reliability journey today into the future"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie interviews Gary Wood, a passionate industry professional and Customer Success Manager at Fluke Reliability, at the Accelerate 2025 event in Austin, Texas. Gary shares his journey from a military background to a career in manufacturing, emphasizing the importance of personal connections and team buy-in in maintenance and reliability. He discusses the challenges of implementing and sustaining condition-based monitoring (CBM) systems, the role of technology in improving asset management, and the necessity of demonstrating return on investment (ROI) to executive leadership. Gary also highlights the evolving capabilities of CBM tools like Azima, Connect Assets in enhancing predictive maintenance and reducing downtime.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Gary Wood on LinkedIn to connect and learn more about Fluke's solutions.</li>
 	<li>[ ] Explore the use of condition-based monitoring and Azima technology to improve asset management and maintenance practices.</li>
 	<li>[ ] Prepare financial data and "receipts" to demonstrate the return on investment of a reliable maintenance program when presenting to executives.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Technical Issues</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott mentions the current event, Accelerate 2025, and the technical issues faced during the broadcast.</li>
 	<li>Scott humorously suggests using older versions of technology to resolve issues.</li>
 	<li>Scott introduces Gary Wood, highlighting his passion and experience in the industry.</li>
</ul><br/>
<h3>Gary Wood's Background</h3>
<ul>
 	<li>Gary Wood shares his background, mentioning his military service and his father's influence in the manufacturing industry.</li>
 	<li>Gary describes his career progression from a maintenance technician to a plant manager.</li>
 	<li>He emphasizes the importance of learning and the relationships built throughout his career.</li>
 	<li>Scott and Gary discuss the long-standing issues of maintenance, reliability, and asset management in the industry.</li>
</ul><br/>
<h3>Challenges in Maintenance and Reliability</h3>
<ul>
 	<li>Gary talks about the current state of the industry, noting that people are less focused on internal improvements.</li>
 	<li>He stresses the importance of personal connections and care within maintenance teams.</li>
 	<li>Gary shares his experience with a technician who was initially resistant to change but later became a dedicated team member.</li>
 	<li>Scott and Gary discuss the necessity of creating a culture of pride and focus in maintenance and reliability.</li>
</ul><br/>
<h3>Gary's Role at Fluke</h3>
<ul>
 	<li>Gary explains his role as a Customer Success Manager at Fluke, focusing on implementing and nurturing CMS systems.</li>
 	<li>He describes the importance of taking clients through the future and adapting CMS systems to their evolving needs.</li>
 	<li>Gary discusses the challenges of preventing pencil whipping and the importance of internal strength and KPIs.</li>
 	<li>He emphasizes the human factor in maintenance and the need for continuous improvement.</li>
</ul><br/>
<h3>Creating a Reliability Culture</h3>
<ul>
 	<li>Scott asks about creating a reliability culture within an organization.</li>
 	<li>Gary shares an example of a successful transformation in a Michigan-based company.</li>
 	<li>He explains the importance of explaining the benefits of new technologies and gaining team buy-in.</li>
 	<li>Gary highlights the need for strong leadership and continuous improvement to sustain a reliability culture.</li>
</ul><br/>
<h3>Overcoming Executive Challenges</h3>
<ul>
 	<li>Scott discusses the challenge of maintaining a reliability culture when new executives want to cut costs.</li>
 	<li>Gary suggests showing proof of return on investment (ROI) and profit margins to justify the importance of reliability.</li>
 	<li>He emphasizes the need to be prepared with data and reports to demonstrate the value of reliability programs.</li>
 	<li>Gary shares his experience with a press in Michigan, where condition-based monitoring helped reduce downtime and costs.</li>
</ul><br/>
<h3>Future of Maintenance and Reliability</h3>
<ul>
 	<li>Scott asks about future developments at Fluke.</li>
 	<li>Gary expresses his interest in the Azima Connect Assets and its capabilities in data gathering and condition-based monitoring.</li>
 	<li>He discusses the importance of using condition-based monitoring to determine preventive maintenance (PM) intervals.</li>
 	<li>Gary highlights the benefits of reducing corrective downtime and unrecorded downtime through better monitoring.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Gary discuss the importance of continuous improvement and the role of technology in maintenance.</li>
 	<li>Gary shares an example of an operator who failed to report a machine issue, leading to significant downtime.</li>
 	<li>Scott asks how listeners can contact Gary, and Gary provides his LinkedIn profile and contact information.</li>
 	<li>Scott wraps up the conversation, encouraging listeners to reach out to Gary and emphasizing the importance of success in maintenance and reliability.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GARY WOOD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gary-wood-09a3b670/" target="_blank" rel="noopener">https://www.linkedin.com/in/gary-wood-09a3b670/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/D5W5gDTg_Sw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/gary-wood-fluke-reliability]]></link><guid isPermaLink="false">39ea45d2-0936-4095-bade-ec40cf757d79</guid><itunes:image href="https://artwork.captivate.fm/ab6d8cd3-e2c5-4fa8-ade1-6ef59b17c926/ZJUV2RaHoITow3-ppVGrsEUb.png"/><pubDate>Wed, 13 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/39ea45d2-0936-4095-bade-ec40cf757d79.mp3" length="41214157" type="audio/mpeg"/><itunes:duration>21:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/58f40d30-f67b-4941-9641-3253ed8c8dfa/index.html" type="text/html"/></item><item><title>Brian Baker with Sentry Equipment</title><itunes:title>Brian Baker with Sentry Equipment</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Brian Baker, President and CEO of Sentry Equipment </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Achieving manufacturing excellence with high employee satisfaction</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Brian Baker, CEO of Sentry Equipment, highlighting the company's 100-year history and its role in power generation and water sampling. Baker discusses Sentry's evolution from supporting dairy boilers to power plants and other industries, emphasizing the importance of low-cost energy, a skilled workforce, advanced technology, and the U.S. being the largest market. He also explains Sentry's transition to employee ownership in 1986, which has motivated employees and improved customer service. Baker advocates for employee ownership as a fair and effective transition strategy for business owners.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brian Baker on LinkedIn or email him at Brian.Baker@Sentry-Equip.com to discuss employee ownership and transitioning businesses to employee ownership.</li>
 	<li>[ ] Reach out to Brian to learn more about Sentry Equipment's manufacturing capabilities and how they can support your business.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie thanks listeners for their support and highlights the excitement in various industries like manufacturing, oil and gas, and power generation.</li>
 	<li>Scott MacKenzie introduces Brian Baker, CEO of Sentry Equipment, and expresses excitement about the conversation.</li>
 	<li>Scott MacKenzie encourages listeners to amplify their voices and messages through Industrial Talk, offering to have conversations on various industry topics.</li>
</ul><br/>
<h3>Introduction of Brian Baker and Sentry Equipment</h3>
<ul>
 	<li>Scott MacKenzie welcomes Brian Baker to the podcast and highlights Sentry Equipment's 100-year history of providing solutions and services.</li>
 	<li>Brian Baker shares his background, mentioning his transition from being a CPA to a financial position at Sentry Equipment in 1995.</li>
 	<li>Brian Baker discusses his role as President and CEO for the past 13 years and his enjoyment of the strategic aspects of managing the business.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the evolution of Sentry Equipment from supporting dairy boilers to power generation and other industries.</li>
</ul><br/>
<h3>Sentry Equipment's Role in Power Generation</h3>
<ul>
 	<li>Brian Baker explains how Sentry Equipment's products and services help power stations maintain efficient operations by monitoring water chemistry.</li>
 	<li>Scott MacKenzie relates his background in power generation and asks for a specific use case.</li>
 	<li>Brian Baker describes how Sentry Equipment's equipment helps moderate heat, flow, and pressure in power plants, ensuring precise water chemistry monitoring.</li>
 	<li>Brian Baker highlights the company's dual role as a manufacturer and a full-service provider, offering installation, training, and maintenance contracts.</li>
</ul><br/>
<h3>Sentry Equipment's History and Evolution</h3>
<ul>
 	<li>Brian Baker shares the history of Sentry Equipment, starting with its founder Roy Henze and the company's initial focus on dairy boilers.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the company's evolution from supporting dairies to power plants as the electric grid became more reliable.</li>
 	<li>Brian Baker talks about the company's diversification in the 2000s due to the Enron scandal and the subsequent decline in the power industry.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the company's continued evolution and its current position in the market.</li>
</ul><br/>
<h3>Responding to Increased Demand for Power</h3>
<ul>
 	<li>Scott MacKenzie asks about Sentry Equipment's response to the increased demand for power due to data centers and other factors.</li>
 	<li>Brian Baker explains the challenges faced by the power industry over the past 12 years, including the impact of green energy and deferred investments.</li>
 	<li>Brian Baker discusses how Sentry Equipment developed service capabilities to stay relevant during a flat or declining industry.</li>
 	<li>Scott MacKenzie and Brian Baker talk about the current high demand for power products and the company's position to take advantage of this boom period.</li>
</ul><br/>
<h3>Manufacturing Capabilities and Employee Ownership</h3>
<ul>
 	<li>Scott MacKenzie asks about Sentry Equipment's manufacturing capabilities and its response to stimulating manufacturing in the U.S.</li>
 	<li>Brian Baker describes the company's world-class manufacturing facility in Okanomo, Wisconsin, and its advanced technology and skilled workforce.</li>
 	<li>Brian Baker explains the company's manufacturing of steam and water sampling systems for various industries, including power generation, wastewater treatment, and petrochemical processing.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the benefits of employee ownership, including the company's transition to an ESOP (Employee Stock Ownership Plan) in 1986.</li>
</ul><br/>
<h3>Benefits of Employee Ownership</h3>
<ul>
 	<li>Brian Baker explains how employee ownership motivates employees to care about the business and serve customers better.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the financial planning required for succession and the benefits of employee ownership for employees' retirement plans.</li>
 	<li>Brian Baker shares his passion for employee ownership and his willingness to help other business owners consider this transition option.</li>
 	<li>Scott MacKenzie and Brian Baker wrap up the conversation, emphasizing the importance of connecting with industry professionals and sharing their stories.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN BAKER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/briantbaker1963/" target="_blank" rel="noopener">https://www.linkedin.com/in/briantbaker1963/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/sentry-equipment-corp/" target="_blank" rel="noopener">https://www.linkedin.com/company/sentry-equipment-corp/</a>

<strong>Company Website:</strong> <a href="https://www.sentry-equip.com/" target="_blank" rel="noopener">https://www.sentry-equip.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/zz1nDiuXcDE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Brian Baker, President and CEO of Sentry Equipment </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Achieving manufacturing excellence with high employee satisfaction</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Brian Baker, CEO of Sentry Equipment, highlighting the company's 100-year history and its role in power generation and water sampling. Baker discusses Sentry's evolution from supporting dairy boilers to power plants and other industries, emphasizing the importance of low-cost energy, a skilled workforce, advanced technology, and the U.S. being the largest market. He also explains Sentry's transition to employee ownership in 1986, which has motivated employees and improved customer service. Baker advocates for employee ownership as a fair and effective transition strategy for business owners.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brian Baker on LinkedIn or email him at Brian.Baker@Sentry-Equip.com to discuss employee ownership and transitioning businesses to employee ownership.</li>
 	<li>[ ] Reach out to Brian to learn more about Sentry Equipment's manufacturing capabilities and how they can support your business.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott Mackenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie thanks listeners for their support and highlights the excitement in various industries like manufacturing, oil and gas, and power generation.</li>
 	<li>Scott MacKenzie introduces Brian Baker, CEO of Sentry Equipment, and expresses excitement about the conversation.</li>
 	<li>Scott MacKenzie encourages listeners to amplify their voices and messages through Industrial Talk, offering to have conversations on various industry topics.</li>
</ul><br/>
<h3>Introduction of Brian Baker and Sentry Equipment</h3>
<ul>
 	<li>Scott MacKenzie welcomes Brian Baker to the podcast and highlights Sentry Equipment's 100-year history of providing solutions and services.</li>
 	<li>Brian Baker shares his background, mentioning his transition from being a CPA to a financial position at Sentry Equipment in 1995.</li>
 	<li>Brian Baker discusses his role as President and CEO for the past 13 years and his enjoyment of the strategic aspects of managing the business.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the evolution of Sentry Equipment from supporting dairy boilers to power generation and other industries.</li>
</ul><br/>
<h3>Sentry Equipment's Role in Power Generation</h3>
<ul>
 	<li>Brian Baker explains how Sentry Equipment's products and services help power stations maintain efficient operations by monitoring water chemistry.</li>
 	<li>Scott MacKenzie relates his background in power generation and asks for a specific use case.</li>
 	<li>Brian Baker describes how Sentry Equipment's equipment helps moderate heat, flow, and pressure in power plants, ensuring precise water chemistry monitoring.</li>
 	<li>Brian Baker highlights the company's dual role as a manufacturer and a full-service provider, offering installation, training, and maintenance contracts.</li>
</ul><br/>
<h3>Sentry Equipment's History and Evolution</h3>
<ul>
 	<li>Brian Baker shares the history of Sentry Equipment, starting with its founder Roy Henze and the company's initial focus on dairy boilers.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the company's evolution from supporting dairies to power plants as the electric grid became more reliable.</li>
 	<li>Brian Baker talks about the company's diversification in the 2000s due to the Enron scandal and the subsequent decline in the power industry.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the company's continued evolution and its current position in the market.</li>
</ul><br/>
<h3>Responding to Increased Demand for Power</h3>
<ul>
 	<li>Scott MacKenzie asks about Sentry Equipment's response to the increased demand for power due to data centers and other factors.</li>
 	<li>Brian Baker explains the challenges faced by the power industry over the past 12 years, including the impact of green energy and deferred investments.</li>
 	<li>Brian Baker discusses how Sentry Equipment developed service capabilities to stay relevant during a flat or declining industry.</li>
 	<li>Scott MacKenzie and Brian Baker talk about the current high demand for power products and the company's position to take advantage of this boom period.</li>
</ul><br/>
<h3>Manufacturing Capabilities and Employee Ownership</h3>
<ul>
 	<li>Scott MacKenzie asks about Sentry Equipment's manufacturing capabilities and its response to stimulating manufacturing in the U.S.</li>
 	<li>Brian Baker describes the company's world-class manufacturing facility in Okanomo, Wisconsin, and its advanced technology and skilled workforce.</li>
 	<li>Brian Baker explains the company's manufacturing of steam and water sampling systems for various industries, including power generation, wastewater treatment, and petrochemical processing.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the benefits of employee ownership, including the company's transition to an ESOP (Employee Stock Ownership Plan) in 1986.</li>
</ul><br/>
<h3>Benefits of Employee Ownership</h3>
<ul>
 	<li>Brian Baker explains how employee ownership motivates employees to care about the business and serve customers better.</li>
 	<li>Scott MacKenzie and Brian Baker discuss the financial planning required for succession and the benefits of employee ownership for employees' retirement plans.</li>
 	<li>Brian Baker shares his passion for employee ownership and his willingness to help other business owners consider this transition option.</li>
 	<li>Scott MacKenzie and Brian Baker wrap up the conversation, emphasizing the importance of connecting with industry professionals and sharing their stories.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN BAKER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/briantbaker1963/" target="_blank" rel="noopener">https://www.linkedin.com/in/briantbaker1963/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/sentry-equipment-corp/" target="_blank" rel="noopener">https://www.linkedin.com/company/sentry-equipment-corp/</a>

<strong>Company Website:</strong> <a href="https://www.sentry-equip.com/" target="_blank" rel="noopener">https://www.sentry-equip.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/zz1nDiuXcDE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brian-baker-with-sentry-equip]]></link><guid isPermaLink="false">dfbae7b0-e46a-4fbf-a290-3897148a04f4</guid><itunes:image href="https://artwork.captivate.fm/5bab0e84-a354-4bba-8b48-791dc6fe0226/5mguxnSXsTopWppadxUGQE1r.png"/><pubDate>Mon, 11 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/dfbae7b0-e46a-4fbf-a290-3897148a04f4.mp3" length="66845317" type="audio/mpeg"/><itunes:duration>34:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/16a7887a-a0fc-407e-ba3c-e55870cfd06b/index.html" type="text/html"/></item><item><title>Allan Schurr with Enchanted Rock</title><itunes:title>Allan Schurr with Enchanted Rock</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Allan Schurr, Chief Commercial Officer at Enchanted Rock </strong>about "Microgrids and onsite generation"<strong>.</strong>
<div>
<div>

Scott MacKenzie interviews Allan Schurr, Chief Commercial Officer at Enchanted Rock, about their on-site generation solutions using natural gas reciprocating engines. Enchanted Rock provides backup power for data centers and other industrial customers, offering services to the grid when needed. They have 370 microgrid sites and 2,000 generators, with the largest sites having over 100 generators. Schurr discusses the benefits of natural gas over diesel, the importance of proactive maintenance using data analytics, and the potential for nuclear power in the future. Enchanted Rock is vertically integrated, handling EPC, manufacturing, O&amp;M, and market-facing work.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Connect with Allan Schurr on LinkedIn.</li>
 	<li>[ ] @Scott MacKenzie - Provide Allan Schurr's contact information (email: aschurr@enchantedrock.com) on the Industrial Talk podcast website.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for joining and mentions the podcast's sponsor, Siemens, and their involvement in the Dallas event.</li>
 	<li>Scott introduces the guest, Allan Schurr, Chief Commercial Officer at Enchanted Rock, and sets the stage for the conversation.</li>
</ul><br/>
<h3>Allan Schurr's Background</h3>
<ul>
 	<li>Allan Schurr shares his background, starting with his work in the power generation department at PG&amp;E and moving to customer-side energy solutions.</li>
 	<li>He discusses his experience with deregulation in California and his roles at various companies, including Silicon Energy, Itron, IBM, and Edison International.</li>
 	<li>Allan mentions his current role at Enchanted Rock and his extensive experience in the energy sector.</li>
</ul><br/>
<h3>Enchanted Rock's Solutions and Market Position</h3>
<ul>
 	<li>Allan explains Enchanted Rock's focus on on-site generation using natural gas reciprocating engines for backup power.</li>
 	<li>He highlights the company's ability to provide services to the grid and their involvement in large projects, particularly with data centers.</li>
 	<li>Scott and Allan discuss the challenges faced by data centers in terms of power requirements and the need for backup solutions.</li>
</ul><br/>
<h3>Grid Stress and Data Center Solutions</h3>
<ul>
 	<li>Allan elaborates on how data centers can provide backup power during grid stress and the benefits of on-site generation.</li>
 	<li>He explains the role of grid operators in managing capacity and the potential for data centers to provide interconnection faster.</li>
 	<li>Scott and Allan discuss the technical aspects of dispatching on-site generation and the advantages of natural gas over diesel.</li>
</ul><br/>
<h3>Vertical Integration and Market Strategy</h3>
<ul>
 	<li>Allan details Enchanted Rock's vertical integration, including EPC, manufacturing, O&amp;M, and market-facing work.</li>
 	<li>He emphasizes the importance of assurance in providing backup power and the company's ability to finance projects if needed.</li>
 	<li>Scott and Allan discuss the role of on-site generation as a peaker reserve and the benefits of scarcity pricing models.</li>
</ul><br/>
<h3>Future of Energy and Technological Advancements</h3>
<ul>
 	<li>Scott and Allan discuss the future of energy, with a focus on nuclear power and its potential to become a significant part of the energy mix.</li>
 	<li>They touch on the role of solar, batteries, and dispatchable gas assets in the energy landscape.</li>
 	<li>Allan explains the benefits of reciprocating engines for on-site generation and their ability to handle cycling and maintenance.</li>
</ul><br/>
<h3>Data Management and Proactive Maintenance</h3>
<ul>
 	<li>Allan describes Enchanted Rock's data management practices, including the monitoring of 370 microgrid sites and 2000 generators.</li>
 	<li>He explains how the company uses data for pattern recognition and proactive maintenance to avoid failures.</li>
 	<li>Scott and Allan discuss the importance of standardizing on a single module generator for comparable data across all sites.</li>
</ul><br/>
<h3>Normalization and Location Considerations</h3>
<ul>
 	<li>Allan explains how Enchanted Rock normalizes data to account for environmental conditions, such as temperature and humidity.</li>
 	<li>He highlights the company's experience with sites across various locations, from California to the Mid-Atlantic and Texas.</li>
 	<li>Scott and Allan discuss the challenges and benefits of managing assets in different geographical locations.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Allan provides his contact information, including his email and LinkedIn profile, for listeners interested in connecting with him.</li>
 	<li>Scott thanks Allan for the conversation and highlights the importance of the work being done by Enchanted Rock in the energy sector.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to connect with Allan and emphasizing the rapid changes in the world of distribution and utilities.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALLAN SCHURR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/allan-schurr/" target="_blank" rel="noopener">https://www.linkedin.com/in/allan-schurr/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/enchanted-rock/" target="_blank" rel="noopener">https://www.linkedin.com/company/enchanted-rock/</a>

<strong>Company Website:</strong> <a href="https://enchantedrock.com/" target="_blank" rel="noopener">https://enchantedrock.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xjAyR7cLoVo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener">...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Allan Schurr, Chief Commercial Officer at Enchanted Rock </strong>about "Microgrids and onsite generation"<strong>.</strong>
<div>
<div>

Scott MacKenzie interviews Allan Schurr, Chief Commercial Officer at Enchanted Rock, about their on-site generation solutions using natural gas reciprocating engines. Enchanted Rock provides backup power for data centers and other industrial customers, offering services to the grid when needed. They have 370 microgrid sites and 2,000 generators, with the largest sites having over 100 generators. Schurr discusses the benefits of natural gas over diesel, the importance of proactive maintenance using data analytics, and the potential for nuclear power in the future. Enchanted Rock is vertically integrated, handling EPC, manufacturing, O&amp;M, and market-facing work.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Connect with Allan Schurr on LinkedIn.</li>
 	<li>[ ] @Scott MacKenzie - Provide Allan Schurr's contact information (email: aschurr@enchantedrock.com) on the Industrial Talk podcast website.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for joining and mentions the podcast's sponsor, Siemens, and their involvement in the Dallas event.</li>
 	<li>Scott introduces the guest, Allan Schurr, Chief Commercial Officer at Enchanted Rock, and sets the stage for the conversation.</li>
</ul><br/>
<h3>Allan Schurr's Background</h3>
<ul>
 	<li>Allan Schurr shares his background, starting with his work in the power generation department at PG&amp;E and moving to customer-side energy solutions.</li>
 	<li>He discusses his experience with deregulation in California and his roles at various companies, including Silicon Energy, Itron, IBM, and Edison International.</li>
 	<li>Allan mentions his current role at Enchanted Rock and his extensive experience in the energy sector.</li>
</ul><br/>
<h3>Enchanted Rock's Solutions and Market Position</h3>
<ul>
 	<li>Allan explains Enchanted Rock's focus on on-site generation using natural gas reciprocating engines for backup power.</li>
 	<li>He highlights the company's ability to provide services to the grid and their involvement in large projects, particularly with data centers.</li>
 	<li>Scott and Allan discuss the challenges faced by data centers in terms of power requirements and the need for backup solutions.</li>
</ul><br/>
<h3>Grid Stress and Data Center Solutions</h3>
<ul>
 	<li>Allan elaborates on how data centers can provide backup power during grid stress and the benefits of on-site generation.</li>
 	<li>He explains the role of grid operators in managing capacity and the potential for data centers to provide interconnection faster.</li>
 	<li>Scott and Allan discuss the technical aspects of dispatching on-site generation and the advantages of natural gas over diesel.</li>
</ul><br/>
<h3>Vertical Integration and Market Strategy</h3>
<ul>
 	<li>Allan details Enchanted Rock's vertical integration, including EPC, manufacturing, O&amp;M, and market-facing work.</li>
 	<li>He emphasizes the importance of assurance in providing backup power and the company's ability to finance projects if needed.</li>
 	<li>Scott and Allan discuss the role of on-site generation as a peaker reserve and the benefits of scarcity pricing models.</li>
</ul><br/>
<h3>Future of Energy and Technological Advancements</h3>
<ul>
 	<li>Scott and Allan discuss the future of energy, with a focus on nuclear power and its potential to become a significant part of the energy mix.</li>
 	<li>They touch on the role of solar, batteries, and dispatchable gas assets in the energy landscape.</li>
 	<li>Allan explains the benefits of reciprocating engines for on-site generation and their ability to handle cycling and maintenance.</li>
</ul><br/>
<h3>Data Management and Proactive Maintenance</h3>
<ul>
 	<li>Allan describes Enchanted Rock's data management practices, including the monitoring of 370 microgrid sites and 2000 generators.</li>
 	<li>He explains how the company uses data for pattern recognition and proactive maintenance to avoid failures.</li>
 	<li>Scott and Allan discuss the importance of standardizing on a single module generator for comparable data across all sites.</li>
</ul><br/>
<h3>Normalization and Location Considerations</h3>
<ul>
 	<li>Allan explains how Enchanted Rock normalizes data to account for environmental conditions, such as temperature and humidity.</li>
 	<li>He highlights the company's experience with sites across various locations, from California to the Mid-Atlantic and Texas.</li>
 	<li>Scott and Allan discuss the challenges and benefits of managing assets in different geographical locations.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Allan provides his contact information, including his email and LinkedIn profile, for listeners interested in connecting with him.</li>
 	<li>Scott thanks Allan for the conversation and highlights the importance of the work being done by Enchanted Rock in the energy sector.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to connect with Allan and emphasizing the rapid changes in the world of distribution and utilities.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALLAN SCHURR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/allan-schurr/" target="_blank" rel="noopener">https://www.linkedin.com/in/allan-schurr/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/enchanted-rock/" target="_blank" rel="noopener">https://www.linkedin.com/company/enchanted-rock/</a>

<strong>Company Website:</strong> <a href="https://enchantedrock.com/" target="_blank" rel="noopener">https://enchantedrock.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/xjAyR7cLoVo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/allan-schurr-with-enchantedrock]]></link><guid isPermaLink="false">7cb3984f-94db-4f0c-b637-5f864b108c16</guid><itunes:image href="https://artwork.captivate.fm/1f0da416-c7b8-4573-9bde-bf96a349b3f7/HT50iQgKow0vfxAWIdtItxTG.png"/><pubDate>Fri, 08 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/7cb3984f-94db-4f0c-b637-5f864b108c16.mp3" length="36247577" type="audio/mpeg"/><itunes:duration>18:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/c75a45a3-dc49-4e34-84f3-d2e6406733b8/index.html" type="text/html"/></item><item><title>Paula Courtney with The Verde Group</title><itunes:title>Paula Courtney with The Verde Group</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Paula Courtney, President and CEO of The Verde Group </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Eliminating Strategic Blind Spots</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts Paula Courtney from the Verde Group on the Industrial Talk Podcast to discuss customer experience insights and their role in growing and protecting revenue. Paula emphasizes the importance of understanding customer pain points and avoiding vanity metrics like "how much do you love us" surveys. The Verde Group uses AI to analyze unstructured data quickly, helping clients like a large retailer gain $350 million in revenue. Paula highlights the need for effective change management and continuous monitoring to address customer issues and improve business performance. She also discusses the challenges of incentivizing customer participation in surveys and the impact of AI on market research.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore how the Verde Group's approach to voice of customer insights could benefit your organization in protecting and growing revenue.</li>
 	<li>[ ] Reach out to Paula Courtney on LinkedIn or visit the Verde Group website to subscribe to their monthly newsletter.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industry professionals who solve problems and innovate.</li>
 	<li>Scott introduces Paula Courtney from the Verde Group, who specializes in eliminating strategic blind spots using customer experience insights.</li>
 	<li>Scott emphasizes the importance of listening to customers and analyzing their feedback to grow and protect revenue.</li>
</ul><br/>
<h3>Discussion on Customer Experience and Revenue Protection</h3>
<ul>
 	<li>Scott and Paula discuss the importance of listening to customers and analyzing their feedback to protect and grow revenue.</li>
 	<li>Scott shares his thoughts on the need to inspire the next generation of leaders in the industry.</li>
 	<li>Scott emphasizes the importance of making industry messages more entertaining and engaging to attract younger audiences.</li>
 	<li>Paula explains the Verde Group's approach to helping clients protect and grow revenue through voice of customer insights.</li>
</ul><br/>
<h3>Paula's Background and Verde Group Overview</h3>
<ul>
 	<li>Paula provides a brief background on herself and the Verde Group, a global market research consultancy.</li>
 	<li>The Verde Group helps clients protect and grow revenue by identifying blind spots in customer experiences.</li>
 	<li>Paula explains the broad range of industries the Verde Group works with, including financial services, agriculture, and retail.</li>
 	<li>Scott and Paula discuss the importance of understanding customer needs and expectations to improve business performance.</li>
</ul><br/>
<h3>Challenges in Customer Research and Data Analysis</h3>
<ul>
 	<li>Paula explains the challenges of conducting customer research and the importance of asking the right questions.</li>
 	<li>The Verde Group avoids vanity metrics like "how much do you love us" surveys and focuses on identifying real customer problems.</li>
 	<li>Paula discusses the importance of using customer language in surveys to get accurate responses.</li>
 	<li>Scott and Paula talk about the declining response rates to customer surveys and the need to incentivize participation.</li>
</ul><br/>
<h3>Incentivizing Customer Participation and Data Collection</h3>
<ul>
 	<li>Paula shares various techniques for incentivizing customer participation in surveys, such as financial incentives, donations to charity, and gift cards.</li>
 	<li>The Verde Group emphasizes the importance of making surveys easy and convenient for customers to complete.</li>
 	<li>Paula explains the process of collecting and analyzing survey data to identify key insights and areas for improvement.</li>
 	<li>Scott and Paula discuss the importance of having a large and diverse sample size to ensure accurate results.</li>
</ul><br/>
<h3>Change Management and Implementing Customer Insights</h3>
<ul>
 	<li>Paula explains the change management process involved in implementing customer insights to improve business performance.</li>
 	<li>The Verde Group helps clients develop action plans and roadmaps to address identified issues and recapture lost revenue.</li>
 	<li>Paula emphasizes the importance of ongoing monitoring and communication to ensure successful implementation.</li>
 	<li>Scott and Paula discuss the challenges of getting leadership teams to follow through on identified changes.</li>
</ul><br/>
<h3>Examples of Successful Implementation and Challenges</h3>
<ul>
 	<li>Paula shares an example of a large retail client that realized $350 million in revenue gains by addressing customer issues identified by the Verde Group.</li>
 	<li>Scott and Paula discuss the importance of leadership buy-in and the potential risks of ignoring customer feedback.</li>
 	<li>Paula explains the challenges of working with companies that are complacent and believe they already know everything about their customers.</li>
 	<li>Scott and Paula emphasize the importance of continuous improvement and staying ahead of customer needs.</li>
</ul><br/>
<h3>Impact of AI on Market Research and Data Analysis</h3>
<ul>
 	<li>Paula discusses the significant impact of AI on the market research industry, particularly in analyzing unstructured data.</li>
 	<li>The Verde Group has launched a new AI product called px IQ to analyze customer conversations and other unstructured data.</li>
 	<li>Paula explains the challenges clients face in implementing AI, such as security concerns and data privacy issues.</li>
 	<li>Scott and Paula discuss the potential of AI to revolutionize the way market research is conducted and analyzed.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Paula for her insights and contributions to the Industrial Talk Podcast.</li>
 	<li>Paula provides information on how listeners can connect with her and the Verde Group, including LinkedIn and the Verde Group website.</li>
 	<li>Scott encourages listeners to reach out to Paula and the Verde Group to learn more about customer insights and revenue protection.</li>
 	<li>The podcast concludes with a reminder of the importance of listening to customers and using their feedback to improve business performance.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAULA COURTNEY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paula-courtney-3b23861/" target="_blank" rel="noopener">https://www.linkedin.com/in/paula-courtney-3b23861/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/verde-group/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/verde-group/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://verdegroup.com/" target="_blank" rel="noopener">https://verdegroup.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6k97qNKPhYU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong>...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Paula Courtney, President and CEO of The Verde Group </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Eliminating Strategic Blind Spots</span>"<strong>.</strong>
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Scott Mackenzie hosts Paula Courtney from the Verde Group on the Industrial Talk Podcast to discuss customer experience insights and their role in growing and protecting revenue. Paula emphasizes the importance of understanding customer pain points and avoiding vanity metrics like "how much do you love us" surveys. The Verde Group uses AI to analyze unstructured data quickly, helping clients like a large retailer gain $350 million in revenue. Paula highlights the need for effective change management and continuous monitoring to address customer issues and improve business performance. She also discusses the challenges of incentivizing customer participation in surveys and the impact of AI on market research.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore how the Verde Group's approach to voice of customer insights could benefit your organization in protecting and growing revenue.</li>
 	<li>[ ] Reach out to Paula Courtney on LinkedIn or visit the Verde Group website to subscribe to their monthly newsletter.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industry professionals who solve problems and innovate.</li>
 	<li>Scott introduces Paula Courtney from the Verde Group, who specializes in eliminating strategic blind spots using customer experience insights.</li>
 	<li>Scott emphasizes the importance of listening to customers and analyzing their feedback to grow and protect revenue.</li>
</ul><br/>
<h3>Discussion on Customer Experience and Revenue Protection</h3>
<ul>
 	<li>Scott and Paula discuss the importance of listening to customers and analyzing their feedback to protect and grow revenue.</li>
 	<li>Scott shares his thoughts on the need to inspire the next generation of leaders in the industry.</li>
 	<li>Scott emphasizes the importance of making industry messages more entertaining and engaging to attract younger audiences.</li>
 	<li>Paula explains the Verde Group's approach to helping clients protect and grow revenue through voice of customer insights.</li>
</ul><br/>
<h3>Paula's Background and Verde Group Overview</h3>
<ul>
 	<li>Paula provides a brief background on herself and the Verde Group, a global market research consultancy.</li>
 	<li>The Verde Group helps clients protect and grow revenue by identifying blind spots in customer experiences.</li>
 	<li>Paula explains the broad range of industries the Verde Group works with, including financial services, agriculture, and retail.</li>
 	<li>Scott and Paula discuss the importance of understanding customer needs and expectations to improve business performance.</li>
</ul><br/>
<h3>Challenges in Customer Research and Data Analysis</h3>
<ul>
 	<li>Paula explains the challenges of conducting customer research and the importance of asking the right questions.</li>
 	<li>The Verde Group avoids vanity metrics like "how much do you love us" surveys and focuses on identifying real customer problems.</li>
 	<li>Paula discusses the importance of using customer language in surveys to get accurate responses.</li>
 	<li>Scott and Paula talk about the declining response rates to customer surveys and the need to incentivize participation.</li>
</ul><br/>
<h3>Incentivizing Customer Participation and Data Collection</h3>
<ul>
 	<li>Paula shares various techniques for incentivizing customer participation in surveys, such as financial incentives, donations to charity, and gift cards.</li>
 	<li>The Verde Group emphasizes the importance of making surveys easy and convenient for customers to complete.</li>
 	<li>Paula explains the process of collecting and analyzing survey data to identify key insights and areas for improvement.</li>
 	<li>Scott and Paula discuss the importance of having a large and diverse sample size to ensure accurate results.</li>
</ul><br/>
<h3>Change Management and Implementing Customer Insights</h3>
<ul>
 	<li>Paula explains the change management process involved in implementing customer insights to improve business performance.</li>
 	<li>The Verde Group helps clients develop action plans and roadmaps to address identified issues and recapture lost revenue.</li>
 	<li>Paula emphasizes the importance of ongoing monitoring and communication to ensure successful implementation.</li>
 	<li>Scott and Paula discuss the challenges of getting leadership teams to follow through on identified changes.</li>
</ul><br/>
<h3>Examples of Successful Implementation and Challenges</h3>
<ul>
 	<li>Paula shares an example of a large retail client that realized $350 million in revenue gains by addressing customer issues identified by the Verde Group.</li>
 	<li>Scott and Paula discuss the importance of leadership buy-in and the potential risks of ignoring customer feedback.</li>
 	<li>Paula explains the challenges of working with companies that are complacent and believe they already know everything about their customers.</li>
 	<li>Scott and Paula emphasize the importance of continuous improvement and staying ahead of customer needs.</li>
</ul><br/>
<h3>Impact of AI on Market Research and Data Analysis</h3>
<ul>
 	<li>Paula discusses the significant impact of AI on the market research industry, particularly in analyzing unstructured data.</li>
 	<li>The Verde Group has launched a new AI product called px IQ to analyze customer conversations and other unstructured data.</li>
 	<li>Paula explains the challenges clients face in implementing AI, such as security concerns and data privacy issues.</li>
 	<li>Scott and Paula discuss the potential of AI to revolutionize the way market research is conducted and analyzed.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Paula for her insights and contributions to the Industrial Talk Podcast.</li>
 	<li>Paula provides information on how listeners can connect with her and the Verde Group, including LinkedIn and the Verde Group website.</li>
 	<li>Scott encourages listeners to reach out to Paula and the Verde Group to learn more about customer insights and revenue protection.</li>
 	<li>The podcast concludes with a reminder of the importance of listening to customers and using their feedback to improve business performance.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAULA COURTNEY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paula-courtney-3b23861/" target="_blank" rel="noopener">https://www.linkedin.com/in/paula-courtney-3b23861/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/verde-group/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/verde-group/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://verdegroup.com/" target="_blank" rel="noopener">https://verdegroup.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6k97qNKPhYU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/paula-courtney-verdegroup]]></link><guid isPermaLink="false">ce1b3fd2-21b6-40f0-b4f3-09daf0549f78</guid><itunes:image href="https://artwork.captivate.fm/2b43af23-b15e-41ff-9270-29be8f28706f/6-YwfwsRuha7DNtKls2bYtXN.png"/><pubDate>Wed, 06 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/ce1b3fd2-21b6-40f0-b4f3-09daf0549f78.mp3" length="63937847" type="audio/mpeg"/><itunes:duration>33:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/d10a82f8-5063-47f9-97a4-ae336ec21fd0/index.html" type="text/html"/></item><item><title>Dilraj Kahai and Eric Shufelt with 21Tech</title><itunes:title>Dilraj Kahai and Eric Shufelt with 21Tech</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Dilraj Kahai and Eric Shufelt with 21Tech </strong>about "Data is gold and key to success"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Dilraj and Eric from 21 Tech, discussing asset management and AI solutions. They highlight the challenges of integrating AI into asset management due to incomplete and dirty data. 21 Tech's approach involves developing AI point solutions to automate processes and clean data incrementally, making it more manageable for clients. They focus on public sector industries like transit, utilities, and public works, offering pre-built solutions to expand market reach. Eric Shufelt emphasizes the importance of understanding client needs and processes to ensure successful implementations and continuous improvement of systems.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Follow up with Eric Shufelt on LinkedIn to discuss 21 Tech's professional services offerings and how they can help organizations improve their asset management processes.</li>
 	<li>[ ] @Scott MacKenzie - Connect with Dilraj Kahai and Eric Shufelt to learn more about 21 Tech's approach to leveraging AI and Hexagon's software to solve industry-specific challenges.</li>
 	<li>[ ] Explore opportunities to collaborate with 21 Tech on bringing AI-powered asset management solutions to the transportation, utilities, and public works sectors.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes the audience and highlights the importance of the industrial sector, including manufacturing, oil and gas, and data.</li>
 	<li>Scott introduces the guests, Dilraj and Eric, from 21 Tech, and praises their contributions to the industry.</li>
 	<li>The podcast aims to celebrate industry professionals and their contributions to solving daily problems.</li>
</ul><br/>
<h3>Introduction of Guests and Initial Discussion</h3>
<ul>
 	<li>Scott Mackenzie introduces Dilraj and Eric, highlighting their roles and contributions to the industry.</li>
 	<li>Dilraj introduces Eric Schmidt, Vice President of Professional Services at 21 Tech, as a brilliant mind in asset management.</li>
 	<li>Dilraj and Eric discuss the progress and changes in the industry since their last conversation.</li>
 	<li>Scott Mackenzie refers to the current industrial landscape as an "industrial Renaissance," indicating the rapid advancements and changes.</li>
</ul><br/>
<h3>Challenges in Asset Management and AI Integration</h3>
<ul>
 	<li>Dilraj discusses the challenges companies face in integrating AI into asset management, particularly the issue of incomplete and dirty data.</li>
 	<li>21 Tech has developed AI solutions to automate processes and clean up data, making it more efficient and reliable.</li>
 	<li>Scott Mackenzie and Dilraj discuss the importance of clean data in making informed decisions and avoiding bad decisions based on dirty data.</li>
 	<li>21 Tech's AI solutions help automate data entry and ensure pristine data, saving time and improving efficiency.</li>
</ul><br/>
<h3>Addressing Historical Data and Incremental AI Solutions</h3>
<ul>
 	<li>Dilraj explains how 21 Tech addresses the issue of historical data, either by starting clean from now or using AI to clean up old data.</li>
 	<li>The AI solutions provide incremental steps to clean data, making the process less overwhelming and more manageable.</li>
 	<li>Scott Mackenzie and Dilraj discuss the importance of having clean data for accurate insights and decision-making.</li>
 	<li>21 Tech's approach helps organizations incrementally improve their data quality without overwhelming them with the entire task at once.</li>
</ul><br/>
<h3>Impact of Octave and Market Expansion</h3>
<ul>
 	<li>Dilraj discusses the impact of Octave, a software company focused on improving their solutions, on 21 Tech's business.</li>
 	<li>Octave has partnered with 21 Tech to expand into new markets, particularly in public sector utilities, transit, and public works.</li>
 	<li>21 Tech has developed pre-built solutions for these markets, making it easier and more affordable for organizations to adopt their technology.</li>
 	<li>The partnership with Octave allows 21 Tech to focus on specific industries and provide tailored solutions, enhancing their credibility and market presence.</li>
</ul><br/>
<h3>Challenges in the Utility Sector</h3>
<ul>
 	<li>Scott Mackenzie and Dilraj discuss the challenges faced by the utility sector, including aging infrastructure, demand for power, and the need for smart grids.</li>
 	<li>Dilraj highlights the efficiency and operational challenges faced by utilities, particularly in power generation and water utilities.</li>
 	<li>21 Tech's solutions help utilities improve operational efficiency and manage diverse power sources, addressing specific problems like underground storage tanks.</li>
 	<li>The conversation emphasizes the importance of low-risk solutions and operational efficiency in the utility sector.</li>
</ul><br/>
<h3>AI and Data Management in Transit Agencies</h3>
<ul>
 	<li>Dilraj discusses the use of AI in transit agencies, including the use of iPhones to monitor rail tracks and improve maintenance efficiency.</li>
 	<li>The AI solutions help transit agencies save money and improve maintenance processes, making them more efficient and reliable.</li>
 	<li>Scott Mackenzie and Dilraj discuss the gap between technology advancements and user adoption, emphasizing the need for incremental steps.</li>
 	<li>21 Tech's approach helps organizations bridge this gap by providing manageable and consumable solutions.</li>
</ul><br/>
<h3>Introduction of Eric Shufelt and Professional Services</h3>
<ul>
 	<li>Eric Shufelt introduces himself, highlighting his 25-year experience in the industry and his role at 21 Tech.</li>
 	<li>Eric explains the concept of professional services, focusing on business process understanding and consultation.</li>
 	<li>The professional services team at 21 Tech combines industry experience and product knowledge to provide tailored solutions.</li>
 	<li>Eric emphasizes the importance of understanding organizational objectives and aligning solutions to meet these goals.</li>
</ul><br/>
<h3>Meeting Client Needs and Implementation Strategies</h3>
<ul>
 	<li>Eric discusses the importance of meeting clients where they are and taking a journey together to improve maintenance maturity.</li>
 	<li>Scott Mackenzie and Eric highlight the challenges of implementing new systems and the need for a structured approach.</li>
 	<li>Eric emphasizes the importance of continuous improvement and maintenance of the solution, treating it as an asset.</li>
 	<li>The conversation underscores the need for a process-driven approach to implementation and the importance of visibility and accountability.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Eric provides contact information for 21 Tech, including their new website and his personal contact details.</li>
 	<li>Scott Mackenzie encourages the audience to connect with Dilraj and Eric and to bring them into their decision-making processes.</li>
 	<li>The podcast aims to amplify the voices of industry professionals and celebrate their contributions to the industry.</li>
 	<li>Scott Mackenzie concludes the episode by emphasizing the importance of collaboration and innovation in the industrial sector.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DILRAJ KAHAI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dilraj-kahai-1082333/" target="_blank" rel="noopener">https://www.linkedin.com/in/dilraj-kahai-1082333/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/21tech/" target="_blank" rel="noopener">https://www.linkedin.com/company/21tech/</a>

<strong>Company Website:</strong> <a href="https://21tech.com/" target="_blank" rel="noopener">https://21tech.com/</a>
<h2>ERIC SHUFELT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/eric-shufelt-258b185/" target="_blank" rel="noopener">https://www.linkedin.com/in/eric-shufelt-258b185/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/t2Oqle2_eN4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Dilraj Kahai and Eric Shufelt with 21Tech </strong>about "Data is gold and key to success"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an industrial podcast featuring Dilraj and Eric from 21 Tech, discussing asset management and AI solutions. They highlight the challenges of integrating AI into asset management due to incomplete and dirty data. 21 Tech's approach involves developing AI point solutions to automate processes and clean data incrementally, making it more manageable for clients. They focus on public sector industries like transit, utilities, and public works, offering pre-built solutions to expand market reach. Eric Shufelt emphasizes the importance of understanding client needs and processes to ensure successful implementations and continuous improvement of systems.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Follow up with Eric Shufelt on LinkedIn to discuss 21 Tech's professional services offerings and how they can help organizations improve their asset management processes.</li>
 	<li>[ ] @Scott MacKenzie - Connect with Dilraj Kahai and Eric Shufelt to learn more about 21 Tech's approach to leveraging AI and Hexagon's software to solve industry-specific challenges.</li>
 	<li>[ ] Explore opportunities to collaborate with 21 Tech on bringing AI-powered asset management solutions to the transportation, utilities, and public works sectors.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes the audience and highlights the importance of the industrial sector, including manufacturing, oil and gas, and data.</li>
 	<li>Scott introduces the guests, Dilraj and Eric, from 21 Tech, and praises their contributions to the industry.</li>
 	<li>The podcast aims to celebrate industry professionals and their contributions to solving daily problems.</li>
</ul><br/>
<h3>Introduction of Guests and Initial Discussion</h3>
<ul>
 	<li>Scott Mackenzie introduces Dilraj and Eric, highlighting their roles and contributions to the industry.</li>
 	<li>Dilraj introduces Eric Schmidt, Vice President of Professional Services at 21 Tech, as a brilliant mind in asset management.</li>
 	<li>Dilraj and Eric discuss the progress and changes in the industry since their last conversation.</li>
 	<li>Scott Mackenzie refers to the current industrial landscape as an "industrial Renaissance," indicating the rapid advancements and changes.</li>
</ul><br/>
<h3>Challenges in Asset Management and AI Integration</h3>
<ul>
 	<li>Dilraj discusses the challenges companies face in integrating AI into asset management, particularly the issue of incomplete and dirty data.</li>
 	<li>21 Tech has developed AI solutions to automate processes and clean up data, making it more efficient and reliable.</li>
 	<li>Scott Mackenzie and Dilraj discuss the importance of clean data in making informed decisions and avoiding bad decisions based on dirty data.</li>
 	<li>21 Tech's AI solutions help automate data entry and ensure pristine data, saving time and improving efficiency.</li>
</ul><br/>
<h3>Addressing Historical Data and Incremental AI Solutions</h3>
<ul>
 	<li>Dilraj explains how 21 Tech addresses the issue of historical data, either by starting clean from now or using AI to clean up old data.</li>
 	<li>The AI solutions provide incremental steps to clean data, making the process less overwhelming and more manageable.</li>
 	<li>Scott Mackenzie and Dilraj discuss the importance of having clean data for accurate insights and decision-making.</li>
 	<li>21 Tech's approach helps organizations incrementally improve their data quality without overwhelming them with the entire task at once.</li>
</ul><br/>
<h3>Impact of Octave and Market Expansion</h3>
<ul>
 	<li>Dilraj discusses the impact of Octave, a software company focused on improving their solutions, on 21 Tech's business.</li>
 	<li>Octave has partnered with 21 Tech to expand into new markets, particularly in public sector utilities, transit, and public works.</li>
 	<li>21 Tech has developed pre-built solutions for these markets, making it easier and more affordable for organizations to adopt their technology.</li>
 	<li>The partnership with Octave allows 21 Tech to focus on specific industries and provide tailored solutions, enhancing their credibility and market presence.</li>
</ul><br/>
<h3>Challenges in the Utility Sector</h3>
<ul>
 	<li>Scott Mackenzie and Dilraj discuss the challenges faced by the utility sector, including aging infrastructure, demand for power, and the need for smart grids.</li>
 	<li>Dilraj highlights the efficiency and operational challenges faced by utilities, particularly in power generation and water utilities.</li>
 	<li>21 Tech's solutions help utilities improve operational efficiency and manage diverse power sources, addressing specific problems like underground storage tanks.</li>
 	<li>The conversation emphasizes the importance of low-risk solutions and operational efficiency in the utility sector.</li>
</ul><br/>
<h3>AI and Data Management in Transit Agencies</h3>
<ul>
 	<li>Dilraj discusses the use of AI in transit agencies, including the use of iPhones to monitor rail tracks and improve maintenance efficiency.</li>
 	<li>The AI solutions help transit agencies save money and improve maintenance processes, making them more efficient and reliable.</li>
 	<li>Scott Mackenzie and Dilraj discuss the gap between technology advancements and user adoption, emphasizing the need for incremental steps.</li>
 	<li>21 Tech's approach helps organizations bridge this gap by providing manageable and consumable solutions.</li>
</ul><br/>
<h3>Introduction of Eric Shufelt and Professional Services</h3>
<ul>
 	<li>Eric Shufelt introduces himself, highlighting his 25-year experience in the industry and his role at 21 Tech.</li>
 	<li>Eric explains the concept of professional services, focusing on business process understanding and consultation.</li>
 	<li>The professional services team at 21 Tech combines industry experience and product knowledge to provide tailored solutions.</li>
 	<li>Eric emphasizes the importance of understanding organizational objectives and aligning solutions to meet these goals.</li>
</ul><br/>
<h3>Meeting Client Needs and Implementation Strategies</h3>
<ul>
 	<li>Eric discusses the importance of meeting clients where they are and taking a journey together to improve maintenance maturity.</li>
 	<li>Scott Mackenzie and Eric highlight the challenges of implementing new systems and the need for a structured approach.</li>
 	<li>Eric emphasizes the importance of continuous improvement and maintenance of the solution, treating it as an asset.</li>
 	<li>The conversation underscores the need for a process-driven approach to implementation and the importance of visibility and accountability.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Eric provides contact information for 21 Tech, including their new website and his personal contact details.</li>
 	<li>Scott Mackenzie encourages the audience to connect with Dilraj and Eric and to bring them into their decision-making processes.</li>
 	<li>The podcast aims to amplify the voices of industry professionals and celebrate their contributions to the industry.</li>
 	<li>Scott Mackenzie concludes the episode by emphasizing the importance of collaboration and innovation in the industrial sector.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DILRAJ KAHAI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dilraj-kahai-1082333/" target="_blank" rel="noopener">https://www.linkedin.com/in/dilraj-kahai-1082333/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/21tech/" target="_blank" rel="noopener">https://www.linkedin.com/company/21tech/</a>

<strong>Company Website:</strong> <a href="https://21tech.com/" target="_blank" rel="noopener">https://21tech.com/</a>
<h2>ERIC SHUFELT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/eric-shufelt-258b185/" target="_blank" rel="noopener">https://www.linkedin.com/in/eric-shufelt-258b185/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/t2Oqle2_eN4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/dilraj-kahai-and-eric-shufelt-with-21tech]]></link><guid isPermaLink="false">fba93260-4d2e-4ab7-856e-b4cbe72483d7</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Mon, 04 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/fba93260-4d2e-4ab7-856e-b4cbe72483d7.mp3" length="53151317" type="audio/mpeg"/><itunes:duration>27:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/de2accea-c62b-44dd-95bb-ad85262db8df/index.html" type="text/html"/></item><item><title>Joe Anderson with ReliabilityX</title><itunes:title>Joe Anderson with ReliabilityX</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Joe Anderson, Chief Operating Officer at ReliabilityX </strong>about "Reliability is all about the people"<strong>.</strong>
<div>
<div>

At the Xcelerate 2024 conference in Austin, Texas, Scott Mackenzie and Joe Anderson discussed the importance of empathy and human connection in leadership. Joe, co-founder and COO of Reliability X, emphasized the need for leaders to treat employees with respect and invest in their development. He highlighted the challenges of organizational instability and the necessity of designating a champion for sustainable success. Joe shared a case where a successful pilot line was disrupted due to lack of investment in people. They also touched on the skilled trade shortage, the need for better PR in promoting trades, and the impact of educational systems on career choices.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Joe Anderson on LinkedIn</li>
 	<li>[ ] Reach out to Joe Anderson via email</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accelerate 2024 Conference Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and welcomes listeners to the Accelerate 2024 conference in Austin, Texas.</li>
 	<li>Scott highlights the conference's focus on celebrating industrial professionals who are bold, brave, innovative, and collaborative.</li>
 	<li>Joe Anderson is introduced as a positive and passionate industry professional who will be part of the conversation.</li>
 	<li>Scott and Joe discuss the conference's theme of integrating technology with people, emphasizing empathy and leadership.</li>
</ul><br/>
<h3>Leadership and Empathy in Industrial Settings</h3>
<ul>
 	<li>Joe Anderson discusses the importance of empathy in leadership, noting that leaders often treat employees like numbers rather than human beings.</li>
 	<li>Joe shares his experience of touring plants where senior leaders fail to acknowledge workers, which negatively impacts morale and retention.</li>
 	<li>Scott mentions a study by GE that showed improved production when management paid attention to frontline workers.</li>
 	<li>Joe emphasizes that showing care and acknowledgment can significantly improve employee morale and reduce mistakes.</li>
</ul><br/>
<h3>Introduction to Reliability X</h3>
<ul>
 	<li>Joe Anderson introduces himself as the co-founder and COO of Reliability X, a company that helps organizations become highly profitable by developing people.</li>
 	<li>Scott praises Reliability X's reputation in asset management and technology.</li>
 	<li>Joe explains that Reliability X focuses on the human element, emphasizing the importance of developing people rather than relying on technology alone.</li>
 	<li>Scott and Joe discuss the common pitfall of relying too heavily on technology without considering the human element.</li>
</ul><br/>
<h3>Challenges in Organizational Stability</h3>
<ul>
 	<li>Joe highlights the issue of instability in companies due to frequent management changes, which hinders the development of sustainable practices.</li>
 	<li>Joe explains that his business model is to develop champions within organizations to ensure long-term success.</li>
 	<li>Scott asks for an example of a successful implementation of Reliability X's methods, and Joe shares a story about a client who initially did not designate a champion.</li>
 	<li>Joe describes how the client's employees revolted when they were moved to other lines, highlighting the importance of investing in people.</li>
</ul><br/>
<h3>The Role of Champions in Organizational Success</h3>
<ul>
 	<li>Joe discusses the importance of selecting the right champion for Reliability X's programs, noting that not everyone may be suitable.</li>
 	<li>Scott and Joe talk about the process of identifying and developing champions within organizations.</li>
 	<li>Joe shares his experience of turning around plants and the challenges of getting organizations to adopt successful practices.</li>
 	<li>Joe mentions that seven out of seven plants he turned around were sold by the company, which highlights the lack of long-term commitment to successful practices.</li>
</ul><br/>
<h3>Future Outlook and Skilled Trade Shortage</h3>
<ul>
 	<li>Joe expresses cautious optimism about the future, noting that the industry is moving too fast and leaving many behind.</li>
 	<li>Joe discusses the skilled trade shortage and the need to promote trades as a viable career path.</li>
 	<li>Scott and Joe agree that the industry's PR is poor, and the university system is biased towards promoting college degrees over trade skills.</li>
 	<li>Joe shares an exercise he did at a conference, where only a few participants were pushing their kids towards trade careers.</li>
</ul><br/>
<h3>Education and Training in the Industrial Sector</h3>
<ul>
 	<li>Scott shares his experience as a PLC instructor at a technical college, noting the lack of reinforcement of training in the field.</li>
 	<li>Joe discusses the shift in perception towards trade jobs in the 70s and 80s, which has led to a negative view of trades among young people.</li>
 	<li>Joe mentions a survey by McKinley that showed 80% of 16 to 25-year-olds view trade jobs as undesirable.</li>
 	<li>Scott and Joe agree that the industry needs to change its PR strategy to promote trade careers more effectively.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Joe for the conversation and highlights the importance of Reliability X's work in asset management and reliability.</li>
 	<li>Scott provides contact information for Joe Anderson, including his LinkedIn profile and email address.</li>
 	<li>Scott encourages listeners to connect with Joe and Reliability X for insights and guidance in the industrial sector.</li>
 	<li>The podcast concludes with a reminder of the Industrial Talk Podcast's dedication to helping industrial professionals share their stories and make a difference.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joe-anderson-b06a5653/" target="_blank" rel="noopener">https://www.linkedin.com/in/joe-anderson-b06a5653/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/LjukSkPbQU0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Joe Anderson, Chief Operating Officer at ReliabilityX </strong>about "Reliability is all about the people"<strong>.</strong>
<div>
<div>

At the Xcelerate 2024 conference in Austin, Texas, Scott Mackenzie and Joe Anderson discussed the importance of empathy and human connection in leadership. Joe, co-founder and COO of Reliability X, emphasized the need for leaders to treat employees with respect and invest in their development. He highlighted the challenges of organizational instability and the necessity of designating a champion for sustainable success. Joe shared a case where a successful pilot line was disrupted due to lack of investment in people. They also touched on the skilled trade shortage, the need for better PR in promoting trades, and the impact of educational systems on career choices.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Joe Anderson on LinkedIn</li>
 	<li>[ ] Reach out to Joe Anderson via email</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accelerate 2024 Conference Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and welcomes listeners to the Accelerate 2024 conference in Austin, Texas.</li>
 	<li>Scott highlights the conference's focus on celebrating industrial professionals who are bold, brave, innovative, and collaborative.</li>
 	<li>Joe Anderson is introduced as a positive and passionate industry professional who will be part of the conversation.</li>
 	<li>Scott and Joe discuss the conference's theme of integrating technology with people, emphasizing empathy and leadership.</li>
</ul><br/>
<h3>Leadership and Empathy in Industrial Settings</h3>
<ul>
 	<li>Joe Anderson discusses the importance of empathy in leadership, noting that leaders often treat employees like numbers rather than human beings.</li>
 	<li>Joe shares his experience of touring plants where senior leaders fail to acknowledge workers, which negatively impacts morale and retention.</li>
 	<li>Scott mentions a study by GE that showed improved production when management paid attention to frontline workers.</li>
 	<li>Joe emphasizes that showing care and acknowledgment can significantly improve employee morale and reduce mistakes.</li>
</ul><br/>
<h3>Introduction to Reliability X</h3>
<ul>
 	<li>Joe Anderson introduces himself as the co-founder and COO of Reliability X, a company that helps organizations become highly profitable by developing people.</li>
 	<li>Scott praises Reliability X's reputation in asset management and technology.</li>
 	<li>Joe explains that Reliability X focuses on the human element, emphasizing the importance of developing people rather than relying on technology alone.</li>
 	<li>Scott and Joe discuss the common pitfall of relying too heavily on technology without considering the human element.</li>
</ul><br/>
<h3>Challenges in Organizational Stability</h3>
<ul>
 	<li>Joe highlights the issue of instability in companies due to frequent management changes, which hinders the development of sustainable practices.</li>
 	<li>Joe explains that his business model is to develop champions within organizations to ensure long-term success.</li>
 	<li>Scott asks for an example of a successful implementation of Reliability X's methods, and Joe shares a story about a client who initially did not designate a champion.</li>
 	<li>Joe describes how the client's employees revolted when they were moved to other lines, highlighting the importance of investing in people.</li>
</ul><br/>
<h3>The Role of Champions in Organizational Success</h3>
<ul>
 	<li>Joe discusses the importance of selecting the right champion for Reliability X's programs, noting that not everyone may be suitable.</li>
 	<li>Scott and Joe talk about the process of identifying and developing champions within organizations.</li>
 	<li>Joe shares his experience of turning around plants and the challenges of getting organizations to adopt successful practices.</li>
 	<li>Joe mentions that seven out of seven plants he turned around were sold by the company, which highlights the lack of long-term commitment to successful practices.</li>
</ul><br/>
<h3>Future Outlook and Skilled Trade Shortage</h3>
<ul>
 	<li>Joe expresses cautious optimism about the future, noting that the industry is moving too fast and leaving many behind.</li>
 	<li>Joe discusses the skilled trade shortage and the need to promote trades as a viable career path.</li>
 	<li>Scott and Joe agree that the industry's PR is poor, and the university system is biased towards promoting college degrees over trade skills.</li>
 	<li>Joe shares an exercise he did at a conference, where only a few participants were pushing their kids towards trade careers.</li>
</ul><br/>
<h3>Education and Training in the Industrial Sector</h3>
<ul>
 	<li>Scott shares his experience as a PLC instructor at a technical college, noting the lack of reinforcement of training in the field.</li>
 	<li>Joe discusses the shift in perception towards trade jobs in the 70s and 80s, which has led to a negative view of trades among young people.</li>
 	<li>Joe mentions a survey by McKinley that showed 80% of 16 to 25-year-olds view trade jobs as undesirable.</li>
 	<li>Scott and Joe agree that the industry needs to change its PR strategy to promote trade careers more effectively.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Joe for the conversation and highlights the importance of Reliability X's work in asset management and reliability.</li>
 	<li>Scott provides contact information for Joe Anderson, including his LinkedIn profile and email address.</li>
 	<li>Scott encourages listeners to connect with Joe and Reliability X for insights and guidance in the industrial sector.</li>
 	<li>The podcast concludes with a reminder of the Industrial Talk Podcast's dedication to helping industrial professionals share their stories and make a difference.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joe-anderson-b06a5653/" target="_blank" rel="noopener">https://www.linkedin.com/in/joe-anderson-b06a5653/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/reliabilityx/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/reliabilityx/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliabilityx.com/" target="_blank" rel="noopener">https://reliabilityx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/LjukSkPbQU0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/joe-anderson-reliabilityx]]></link><guid isPermaLink="false">0d8efc46-8acb-4555-b4ed-2c36b4f3efbc</guid><itunes:image href="https://artwork.captivate.fm/7db86ed5-61f5-40e4-a732-0cb9a4c38f86/kNno9W2yPbslLfYATGNTLQ1R.png"/><pubDate>Fri, 01 Aug 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/0d8efc46-8acb-4555-b4ed-2c36b4f3efbc.mp3" length="46312667" type="audio/mpeg"/><itunes:duration>24:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>James Soto with Industrial Strength Marketing</title><itunes:title>James Soto with Industrial Strength Marketing</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>James Soto, CEO at Industrial Strength Marketing </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Manufacturing resources for manufacturing success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts James Soto on the Industrial Talk Podcast to discuss the Manufacturing Extension Partnership (MEP). Soto highlights the MEP's role in supporting small and medium-sized manufacturers through resources like Lean Six Sigma and addressing skilled labor gaps. He emphasizes the MEP's importance in reshoring and nearshoring efforts and its collaboration with universities and advanced manufacturing institutes. Soto notes funding challenges and the need for continued support to maintain the MEP's impact. He advocates for manufacturers to engage with the MEP for efficiency, funding, and innovation, stressing the network's irreplaceable value.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the MEP national network and find the center closest to your manufacturing business to understand the resources and services they offer.</li>
 	<li>[ ] Advocate for continued funding and support of the MEP program by contacting your local representatives.</li>
 	<li>[ ] Reach out to James Soto on LinkedIn to learn more about the MEP program and how to get involved.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks listeners for their support and highlights the bravery and innovation of industrial professionals.</li>
 	<li>Scott introduces James Soto, a returning guest, and mentions their previous collaborations.</li>
 	<li>Scott emphasizes the importance of amplifying one's message and being aggressive in communication.</li>
</ul><br/>
<h3>James Soto's Background and Passion for Manufacturing</h3>
<ul>
 	<li>Scott MacKenzie praises James Soto's contributions to the manufacturing industry and his active presence on LinkedIn.</li>
 	<li>James Soto expresses his love for manufacturing and acknowledges the excitement and uncertainty in the industry.</li>
 	<li>Scott and James discuss the fluid nature of the manufacturing industry and the importance of reshoring and nearshoring.</li>
 	<li>James highlights the role of people in manufacturing and their potential to change the world for the better.</li>
</ul><br/>
<h3>Introduction to the Manufacturing Extension Partnership (MEP)</h3>
<ul>
 	<li>James Soto provides an overview of the Manufacturing Extension Partnership (MEP) and its centers across the country.</li>
 	<li>He explains the MEP's affiliation with the National Institute of Standards and Technology (NIST) and its focus on advanced manufacturing.</li>
 	<li>James shares his involvement with the MEP in launching Manufacturing Day and its efforts to attract the next generation of manufacturing workers.</li>
 	<li>He emphasizes the MEP's role in meeting with manufacturers, especially small and medium-sized ones, to help them grow and create jobs.</li>
</ul><br/>
<h3>Challenges and Threats to the MEP</h3>
<ul>
 	<li>James discusses the funding challenges and threats to the MEP, including the uncertainty around procurement and economic impact.</li>
 	<li>He mentions the efforts to reverse defunding and the importance of telling the MEP's story to encourage representatives to fight for funding.</li>
 	<li>Scott MacKenzie simplifies the premise for manufacturers, emphasizing the importance of the MEP as a resource for introducing new technologies and ensuring a resilient manufacturing business.</li>
 	<li>James explains the MEP's prioritization process based on the distinct nature of different manufacturing environments and the need to fill specific needs.</li>
</ul><br/>
<h3>The Role of the MEP in Supporting Manufacturers</h3>
<ul>
 	<li>James highlights the MEP's support, community, and expertise in helping manufacturers run more efficiently and address funding issues.</li>
 	<li>He discusses the MEP's role in providing services like Lean Six Sigma and addressing generational issues in small manufacturers.</li>
 	<li>James emphasizes the importance of the MEP's network and connections, especially in rural areas and remote locations.</li>
 	<li>Scott and James discuss the regulatory environment and its impact on manufacturers, highlighting the need for clarity and accurate insights.</li>
</ul><br/>
<h3>The Importance of Community and Networking in Manufacturing</h3>
<ul>
 	<li>James stresses the importance of community and networking in manufacturing, emphasizing the role of the MEP in providing support and resources.</li>
 	<li>He discusses the challenges of the regulatory environment and the need for clarity and accurate insights for manufacturers.</li>
 	<li>James highlights the MEP's role in promoting manufacturing and providing case studies and stories to help manufacturers understand the impact of policies and tariffs.</li>
 	<li>Scott and James discuss the importance of collaboration and innovation in the manufacturing industry and the role of the MEP in facilitating these efforts.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie emphasizes the importance of connecting with James Soto and the MEP for support and resources.</li>
 	<li>James provides his contact information, including his business, Industrial Strength Marketing, and his LinkedIn profile.</li>
 	<li>Scott encourages listeners to reach out to James and take advantage of the resources and support available through the MEP.</li>
 	<li>The podcast concludes with Scott thanking James for his contributions and emphasizing the importance of the MEP in the manufacturing industry.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAMES SOTO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jamessoto/" target="_blank" rel="noopener">https://www.linkedin.com/in/jamessoto/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industrial-strength-marketing" target="_blank" rel="noopener">https://www.linkedin.com/company/industrial-strength-marketing</a>

<strong>Company Website:</strong> <a href="https://industrialstrengthmarketing.com/" target="_blank" rel="noopener">https://industrialstrengthmarketing.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/uTaI72TxMS4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled,...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>James Soto, CEO at Industrial Strength Marketing </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Manufacturing resources for manufacturing success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts James Soto on the Industrial Talk Podcast to discuss the Manufacturing Extension Partnership (MEP). Soto highlights the MEP's role in supporting small and medium-sized manufacturers through resources like Lean Six Sigma and addressing skilled labor gaps. He emphasizes the MEP's importance in reshoring and nearshoring efforts and its collaboration with universities and advanced manufacturing institutes. Soto notes funding challenges and the need for continued support to maintain the MEP's impact. He advocates for manufacturers to engage with the MEP for efficiency, funding, and innovation, stressing the network's irreplaceable value.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the MEP national network and find the center closest to your manufacturing business to understand the resources and services they offer.</li>
 	<li>[ ] Advocate for continued funding and support of the MEP program by contacting your local representatives.</li>
 	<li>[ ] Reach out to James Soto on LinkedIn to learn more about the MEP program and how to get involved.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks listeners for their support and highlights the bravery and innovation of industrial professionals.</li>
 	<li>Scott introduces James Soto, a returning guest, and mentions their previous collaborations.</li>
 	<li>Scott emphasizes the importance of amplifying one's message and being aggressive in communication.</li>
</ul><br/>
<h3>James Soto's Background and Passion for Manufacturing</h3>
<ul>
 	<li>Scott MacKenzie praises James Soto's contributions to the manufacturing industry and his active presence on LinkedIn.</li>
 	<li>James Soto expresses his love for manufacturing and acknowledges the excitement and uncertainty in the industry.</li>
 	<li>Scott and James discuss the fluid nature of the manufacturing industry and the importance of reshoring and nearshoring.</li>
 	<li>James highlights the role of people in manufacturing and their potential to change the world for the better.</li>
</ul><br/>
<h3>Introduction to the Manufacturing Extension Partnership (MEP)</h3>
<ul>
 	<li>James Soto provides an overview of the Manufacturing Extension Partnership (MEP) and its centers across the country.</li>
 	<li>He explains the MEP's affiliation with the National Institute of Standards and Technology (NIST) and its focus on advanced manufacturing.</li>
 	<li>James shares his involvement with the MEP in launching Manufacturing Day and its efforts to attract the next generation of manufacturing workers.</li>
 	<li>He emphasizes the MEP's role in meeting with manufacturers, especially small and medium-sized ones, to help them grow and create jobs.</li>
</ul><br/>
<h3>Challenges and Threats to the MEP</h3>
<ul>
 	<li>James discusses the funding challenges and threats to the MEP, including the uncertainty around procurement and economic impact.</li>
 	<li>He mentions the efforts to reverse defunding and the importance of telling the MEP's story to encourage representatives to fight for funding.</li>
 	<li>Scott MacKenzie simplifies the premise for manufacturers, emphasizing the importance of the MEP as a resource for introducing new technologies and ensuring a resilient manufacturing business.</li>
 	<li>James explains the MEP's prioritization process based on the distinct nature of different manufacturing environments and the need to fill specific needs.</li>
</ul><br/>
<h3>The Role of the MEP in Supporting Manufacturers</h3>
<ul>
 	<li>James highlights the MEP's support, community, and expertise in helping manufacturers run more efficiently and address funding issues.</li>
 	<li>He discusses the MEP's role in providing services like Lean Six Sigma and addressing generational issues in small manufacturers.</li>
 	<li>James emphasizes the importance of the MEP's network and connections, especially in rural areas and remote locations.</li>
 	<li>Scott and James discuss the regulatory environment and its impact on manufacturers, highlighting the need for clarity and accurate insights.</li>
</ul><br/>
<h3>The Importance of Community and Networking in Manufacturing</h3>
<ul>
 	<li>James stresses the importance of community and networking in manufacturing, emphasizing the role of the MEP in providing support and resources.</li>
 	<li>He discusses the challenges of the regulatory environment and the need for clarity and accurate insights for manufacturers.</li>
 	<li>James highlights the MEP's role in promoting manufacturing and providing case studies and stories to help manufacturers understand the impact of policies and tariffs.</li>
 	<li>Scott and James discuss the importance of collaboration and innovation in the manufacturing industry and the role of the MEP in facilitating these efforts.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie emphasizes the importance of connecting with James Soto and the MEP for support and resources.</li>
 	<li>James provides his contact information, including his business, Industrial Strength Marketing, and his LinkedIn profile.</li>
 	<li>Scott encourages listeners to reach out to James and take advantage of the resources and support available through the MEP.</li>
 	<li>The podcast concludes with Scott thanking James for his contributions and emphasizing the importance of the MEP in the manufacturing industry.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAMES SOTO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jamessoto/" target="_blank" rel="noopener">https://www.linkedin.com/in/jamessoto/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industrial-strength-marketing" target="_blank" rel="noopener">https://www.linkedin.com/company/industrial-strength-marketing</a>

<strong>Company Website:</strong> <a href="https://industrialstrengthmarketing.com/" target="_blank" rel="noopener">https://industrialstrengthmarketing.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/uTaI72TxMS4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/james-soto-with-industrial-strength-marketing]]></link><guid isPermaLink="false">f424fef0-4c28-4c2f-baff-e9f27ceb00a4</guid><itunes:image href="https://artwork.captivate.fm/3405c850-a130-4f56-9efe-baa087d6703a/fXG7cqzPlbJQ_G3XgfDd_V5J.png"/><pubDate>Wed, 30 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f424fef0-4c28-4c2f-baff-e9f27ceb00a4.mp3" length="66710047" type="audio/mpeg"/><itunes:duration>34:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/b44cf40d-a0d0-4364-ad78-aafbcfe052d9/index.html" type="text/html"/></item><item><title>Maura Nespoli with Prysmian</title><itunes:title>Maura Nespoli with Prysmian</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Maura Nespoli, Vice President at Prysmian </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Cabling solution for energy transition</span>"<strong>.</strong>
<div>

Scott Mackenzie interviews Maura Nespoli, VP of Sales and Renewable and Sustainable Solutions at Prysmian, a leading cable industry company. Maura discusses Prisma's role in the energy transition, focusing on solar and wind farm solutions. She highlights the company's innovative technologies, such as the eatery X technology, which can reduce energy losses by 30% and CO2 emissions by 25%. Maura emphasizes the importance of digitalization in data centers and the need for sustainable practices in cable manufacturing. She also notes the significant demand for cables in the US, particularly in the data center market, and the challenges of meeting this demand while maintaining efficiency and sustainability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Connect with Maura on LinkedIn to learn more about Prysmian's sustainable cable solutions.</li>
 	<li>[ ] Explore opportunities to leverage existing infrastructure and optimize efficiency rather than just building new transmission lines.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of industry professionals and their contributions.</li>
 	<li>Scott mentions the sponsorship by Siemens and encourages listeners to visit siemens.com for more information.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, where industry professionals gather to discuss utilities, transmission, and distribution.</li>
</ul><br/>
<h3>Introduction of Maura Nespoli and Her Role</h3>
<ul>
 	<li>Scott introduces Maura Nespoli, who is in the hot seat for the interview.</li>
 	<li>Maura confirms her attendance at the conference and mentions she is from Kentucky, not Milan.</li>
 	<li>Scott and Maura discuss their experiences with bourbon, with Maura expressing her uncertainty about it.</li>
 	<li>Maura provides a brief background about her company, Prysmian, which is leading the cable industry.</li>
</ul><br/>
<h3>Maura's Background and Role at Prysmian</h3>
<ul>
 	<li>Maura shares that she is from Italy and has been working in the cable industry for seven years.</li>
 	<li>She explains her role as VP of Sales and Renewable and Sustainable Solutions at Prysmian.</li>
 	<li>Maura elaborates on the importance of the cable industry in the energy transition, focusing on solar and wind farm solutions.</li>
 	<li>She discusses the company's focus on innovation, digitalization, and sustainability, including reducing CO2 emissions and promoting recyclability.</li>
</ul><br/>
<h3>Digitalization and Innovation in the Cable Industry</h3>
<ul>
 	<li>Maura explains how digitalization plays a key role in the data center market, which is growing rapidly.</li>
 	<li>She describes the combination of large cables needed in data centers and those related to digitalization.</li>
 	<li>Scott and Maura discuss the various types of cables Prysmian deals with, including transmission, distribution, and specialty cables.</li>
 	<li>Maura highlights the importance of innovation in keeping up with the fast-paced market and the company's efforts to stay ahead.</li>
</ul><br/>
<h3>Sustainability and Innovation in Cable Manufacturing</h3>
<ul>
 	<li>Maura discusses the company's approach to sustainability, including reducing CO2 emissions and promoting recyclability.</li>
 	<li>She explains the role of R&amp;D in building cables that are more sustainable and efficient.</li>
 	<li>Maura introduces the company's eatery X technology, which can increase ampacity by 25% and reduce energy losses by 30%.</li>
 	<li>She emphasizes the combination of technology and raw materials to achieve significant reductions in energy losses and CO2 emissions.</li>
</ul><br/>
<h3>Challenges and Opportunities in the Cable Industry</h3>
<ul>
 	<li>Scott and Maura discuss the challenges of meeting the growing demand for cables, especially in the data center market.</li>
 	<li>Maura mentions the US Energy Department's requirement for 47,000 miles of new transmission lines to meet energy demand.</li>
 	<li>They compare the demand in the US with that in Europe, noting the significant difference in the data center market.</li>
 	<li>Maura highlights the importance of innovation in leveraging existing infrastructure and meeting the growing demand for cables.</li>
</ul><br/>
<h3>Future of the Cable Industry and Contact Information</h3>
<ul>
 	<li>Scott asks Maura about the future of the cable industry and the role of innovation in meeting the growing demand.</li>
 	<li>Maura emphasizes the need for innovation and the potential to work with existing infrastructure to meet the demand.</li>
 	<li>Scott inquires about the best way to contact Maura, and she mentions her presence on LinkedIn.</li>
 	<li>Scott concludes the interview by highlighting Maura's impressive background and encouraging listeners to connect with her on LinkedIn.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAURA NESPOLI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maura-nespoli-gemba-0163b24/" target="_blank" rel="noopener">https://www.linkedin.com/in/maura-nespoli-gemba-0163b24/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/prysmian/" target="_blank" rel="noopener">https://www.linkedin.com/company/prysmian/</a>

<strong>Company Website:</strong> <a href="https://www.prysmian.com/en" target="_blank" rel="noopener">https://www.prysmian.com/en</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3Svc1IdGkAM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Maura Nespoli, Vice President at Prysmian </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Cabling solution for energy transition</span>"<strong>.</strong>
<div>

Scott Mackenzie interviews Maura Nespoli, VP of Sales and Renewable and Sustainable Solutions at Prysmian, a leading cable industry company. Maura discusses Prisma's role in the energy transition, focusing on solar and wind farm solutions. She highlights the company's innovative technologies, such as the eatery X technology, which can reduce energy losses by 30% and CO2 emissions by 25%. Maura emphasizes the importance of digitalization in data centers and the need for sustainable practices in cable manufacturing. She also notes the significant demand for cables in the US, particularly in the data center market, and the challenges of meeting this demand while maintaining efficiency and sustainability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Connect with Maura on LinkedIn to learn more about Prysmian's sustainable cable solutions.</li>
 	<li>[ ] Explore opportunities to leverage existing infrastructure and optimize efficiency rather than just building new transmission lines.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of industry professionals and their contributions.</li>
 	<li>Scott mentions the sponsorship by Siemens and encourages listeners to visit siemens.com for more information.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, where industry professionals gather to discuss utilities, transmission, and distribution.</li>
</ul><br/>
<h3>Introduction of Maura Nespoli and Her Role</h3>
<ul>
 	<li>Scott introduces Maura Nespoli, who is in the hot seat for the interview.</li>
 	<li>Maura confirms her attendance at the conference and mentions she is from Kentucky, not Milan.</li>
 	<li>Scott and Maura discuss their experiences with bourbon, with Maura expressing her uncertainty about it.</li>
 	<li>Maura provides a brief background about her company, Prysmian, which is leading the cable industry.</li>
</ul><br/>
<h3>Maura's Background and Role at Prysmian</h3>
<ul>
 	<li>Maura shares that she is from Italy and has been working in the cable industry for seven years.</li>
 	<li>She explains her role as VP of Sales and Renewable and Sustainable Solutions at Prysmian.</li>
 	<li>Maura elaborates on the importance of the cable industry in the energy transition, focusing on solar and wind farm solutions.</li>
 	<li>She discusses the company's focus on innovation, digitalization, and sustainability, including reducing CO2 emissions and promoting recyclability.</li>
</ul><br/>
<h3>Digitalization and Innovation in the Cable Industry</h3>
<ul>
 	<li>Maura explains how digitalization plays a key role in the data center market, which is growing rapidly.</li>
 	<li>She describes the combination of large cables needed in data centers and those related to digitalization.</li>
 	<li>Scott and Maura discuss the various types of cables Prysmian deals with, including transmission, distribution, and specialty cables.</li>
 	<li>Maura highlights the importance of innovation in keeping up with the fast-paced market and the company's efforts to stay ahead.</li>
</ul><br/>
<h3>Sustainability and Innovation in Cable Manufacturing</h3>
<ul>
 	<li>Maura discusses the company's approach to sustainability, including reducing CO2 emissions and promoting recyclability.</li>
 	<li>She explains the role of R&amp;D in building cables that are more sustainable and efficient.</li>
 	<li>Maura introduces the company's eatery X technology, which can increase ampacity by 25% and reduce energy losses by 30%.</li>
 	<li>She emphasizes the combination of technology and raw materials to achieve significant reductions in energy losses and CO2 emissions.</li>
</ul><br/>
<h3>Challenges and Opportunities in the Cable Industry</h3>
<ul>
 	<li>Scott and Maura discuss the challenges of meeting the growing demand for cables, especially in the data center market.</li>
 	<li>Maura mentions the US Energy Department's requirement for 47,000 miles of new transmission lines to meet energy demand.</li>
 	<li>They compare the demand in the US with that in Europe, noting the significant difference in the data center market.</li>
 	<li>Maura highlights the importance of innovation in leveraging existing infrastructure and meeting the growing demand for cables.</li>
</ul><br/>
<h3>Future of the Cable Industry and Contact Information</h3>
<ul>
 	<li>Scott asks Maura about the future of the cable industry and the role of innovation in meeting the growing demand.</li>
 	<li>Maura emphasizes the need for innovation and the potential to work with existing infrastructure to meet the demand.</li>
 	<li>Scott inquires about the best way to contact Maura, and she mentions her presence on LinkedIn.</li>
 	<li>Scott concludes the interview by highlighting Maura's impressive background and encouraging listeners to connect with her on LinkedIn.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MAURA NESPOLI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maura-nespoli-gemba-0163b24/" target="_blank" rel="noopener">https://www.linkedin.com/in/maura-nespoli-gemba-0163b24/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/prysmian/" target="_blank" rel="noopener">https://www.linkedin.com/company/prysmian/</a>

<strong>Company Website:</strong> <a href="https://www.prysmian.com/en" target="_blank" rel="noopener">https://www.prysmian.com/en</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3Svc1IdGkAM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/maura-nespoli-prysmian]]></link><guid isPermaLink="false">45265815-3de2-4e17-9d19-3d4a72fe8c4b</guid><itunes:image href="https://artwork.captivate.fm/e6af9b62-c51b-4084-b803-1faca8b9b99f/DoKIiHOoYQDcMc8JQ0GASWAb.png"/><pubDate>Mon, 28 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/45265815-3de2-4e17-9d19-3d4a72fe8c4b.mp3" length="37761431" type="audio/mpeg"/><itunes:duration>19:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/e6f62aab-bccc-426e-bce9-d30ad830ef8c/index.html" type="text/html"/></item><item><title>Curtis Sutherland with TAB Bank</title><itunes:title>Curtis Sutherland with TAB Bank</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Curtis Sutherland, Senior Vice President at TAB Bank </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Financial Solutions for Scaling your Industrial Business</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an Industrial Talk podcast featuring Curtis Sutherland from Tab Bank, a virtual commercial bank serving small to medium-sized businesses across the U.S. since 1998. Curtis, with a background in computer programming and business development, explains Tab Bank's unique approach to lending, focusing on assets like receivables and inventory rather than cash flow. He highlights the bank's flexibility in providing customized financing solutions, especially for companies affected by tariffs and supply chain disruptions. Curtis emphasizes the importance of understanding regional business needs and the bank's responsiveness in supporting manufacturers through various economic challenges.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Stay informed on the latest developments in capital markets, tariffs, and other factors impacting the manufacturing industry through the Industrial News Network.</li>
 	<li>[ ] Reach out to Curtis Sutherland, Head of Business Development at TAB Bank, to discuss financing options for your business.</li>
 	<li>[ ] Explore TAB Bank's virtual banking model and how it can potentially benefit your manufacturing or industrial company.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for their support and highlights the importance of industrial professionals in solving today's problems.</li>
 	<li>Scott introduces Curtis Sutherland from Tab Bank, emphasizing the need for capital and financing in the industrial renaissance.</li>
 	<li>Scott discusses the development of an Industrial News Network to provide fast and trusted information about the market.</li>
</ul><br/>
<h3>Curtis Sutherland's Background and Role at Tab Bank</h3>
<ul>
 	<li>Curtis Sutherland introduces himself as the head of business development at Tab Bank, a commercial bank started in 1998 in Utah.</li>
 	<li>Curtis shares his background, starting in computer programming and transitioning to business development over 20 years.</li>
 	<li>Curtis explains Tab Bank's model, focusing on lending to small to medium-sized companies and being a virtual bank with a headquarters in Ogden.</li>
 	<li>Curtis highlights the benefits of being a virtual bank, such as lower overhead costs and the ability to serve customers nationwide.</li>
</ul><br/>
<h3>Challenges and Opportunities of Being a Virtual Bank</h3>
<ul>
 	<li>Scott and Curtis discuss the challenges of deposit gathering for virtual banks and the importance of a good deposit strategy.</li>
 	<li>Curtis explains how Tab Bank has been successful in deposit gathering and the benefits of being a virtual bank.</li>
 	<li>Scott and Curtis talk about the flexibility of Tab Bank in understanding the needs of businesses across the United States.</li>
 	<li>Curtis describes the role of business development officers in specific regions and their importance in understanding local market needs.</li>
</ul><br/>
<h3>Impact of Tariffs and Manufacturing Trends</h3>
<ul>
 	<li>Scott and Curtis discuss the impact of tariffs on manufacturing and the need for capital to reposition and build up inventory.</li>
 	<li>Curtis explains how Tab Bank helps companies release working capital locked up in inventory and provides financing programs.</li>
 	<li>Scott and Curtis talk about the uncertainty in the market and the optimism among companies despite the challenges.</li>
 	<li>Curtis shares an example of a well-known brand in home gym equipment considering different plans due to tariff uncertainties.</li>
</ul><br/>
<h3>Tab Bank's Flexibility and Customized Solutions</h3>
<ul>
 	<li>Scott and Curtis discuss Tab Bank's flexibility compared to traditional banks, which often have strict lending mandates.</li>
 	<li>Curtis explains how Tab Bank focuses on receivables, inventory, and other assets of the company rather than just cash flow.</li>
 	<li>Scott and Curtis share an example of a bottling company struggling post-COVID and how Tab Bank helped them with financing.</li>
 	<li>Curtis highlights the importance of understanding the unique story and needs of each company to provide customized solutions.</li>
</ul><br/>
<h3>Process of Working with Tab Bank</h3>
<ul>
 	<li>Scott asks about the process of working with Tab Bank for potential customers.</li>
 	<li>Curtis explains the different ways to contact Tab Bank, including the website, email, and phone calls.</li>
 	<li>Curtis describes the initial steps of learning about the company, reviewing information, and putting out a term sheet.</li>
 	<li>Scott appreciates the frictionless and painless process of working with Tab Bank.</li>
</ul><br/>
<h3>Curtis Sutherland's Contact Information</h3>
<ul>
 	<li>Scott asks Curtis how potential customers can get in touch with him.</li>
 	<li>Curtis provides his email address and cell phone number, encouraging potential customers to reach out to him directly.</li>
 	<li>Scott and Curtis discuss the importance of being responsive and available for potential customers.</li>
 	<li>Scott thanks Curtis for being on the podcast and highlights the importance of having experts like Curtis on the Industrial News Network.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott wraps up the podcast, emphasizing the importance of having experts like Curtis Sutherland on the Industrial News Network.</li>
 	<li>Scott encourages listeners to reach out to Curtis and connect with him for their financing needs.</li>
 	<li>Scott reiterates the importance of capital and financing in the industrial renaissance and the role of Tab Bank in providing solutions.</li>
 	<li>Scott thanks the listeners for joining the podcast and invites them to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CURTIS SUTHERLAND'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/curtissutherland/" target="_blank" rel="noopener">https://www.linkedin.com/in/curtissutherland/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/tab-bank/" target="_blank" rel="noopener">https://www.linkedin.com/company/tab-bank/</a>

<strong>Company Website:</strong> <a href="https://www.tabbank.com/" target="_blank" rel="noopener">https://www.tabbank.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/i2x4q_gFksQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Curtis Sutherland, Senior Vice President at TAB Bank </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Financial Solutions for Scaling your Industrial Business</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie hosts an Industrial Talk podcast featuring Curtis Sutherland from Tab Bank, a virtual commercial bank serving small to medium-sized businesses across the U.S. since 1998. Curtis, with a background in computer programming and business development, explains Tab Bank's unique approach to lending, focusing on assets like receivables and inventory rather than cash flow. He highlights the bank's flexibility in providing customized financing solutions, especially for companies affected by tariffs and supply chain disruptions. Curtis emphasizes the importance of understanding regional business needs and the bank's responsiveness in supporting manufacturers through various economic challenges.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Stay informed on the latest developments in capital markets, tariffs, and other factors impacting the manufacturing industry through the Industrial News Network.</li>
 	<li>[ ] Reach out to Curtis Sutherland, Head of Business Development at TAB Bank, to discuss financing options for your business.</li>
 	<li>[ ] Explore TAB Bank's virtual banking model and how it can potentially benefit your manufacturing or industrial company.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for their support and highlights the importance of industrial professionals in solving today's problems.</li>
 	<li>Scott introduces Curtis Sutherland from Tab Bank, emphasizing the need for capital and financing in the industrial renaissance.</li>
 	<li>Scott discusses the development of an Industrial News Network to provide fast and trusted information about the market.</li>
</ul><br/>
<h3>Curtis Sutherland's Background and Role at Tab Bank</h3>
<ul>
 	<li>Curtis Sutherland introduces himself as the head of business development at Tab Bank, a commercial bank started in 1998 in Utah.</li>
 	<li>Curtis shares his background, starting in computer programming and transitioning to business development over 20 years.</li>
 	<li>Curtis explains Tab Bank's model, focusing on lending to small to medium-sized companies and being a virtual bank with a headquarters in Ogden.</li>
 	<li>Curtis highlights the benefits of being a virtual bank, such as lower overhead costs and the ability to serve customers nationwide.</li>
</ul><br/>
<h3>Challenges and Opportunities of Being a Virtual Bank</h3>
<ul>
 	<li>Scott and Curtis discuss the challenges of deposit gathering for virtual banks and the importance of a good deposit strategy.</li>
 	<li>Curtis explains how Tab Bank has been successful in deposit gathering and the benefits of being a virtual bank.</li>
 	<li>Scott and Curtis talk about the flexibility of Tab Bank in understanding the needs of businesses across the United States.</li>
 	<li>Curtis describes the role of business development officers in specific regions and their importance in understanding local market needs.</li>
</ul><br/>
<h3>Impact of Tariffs and Manufacturing Trends</h3>
<ul>
 	<li>Scott and Curtis discuss the impact of tariffs on manufacturing and the need for capital to reposition and build up inventory.</li>
 	<li>Curtis explains how Tab Bank helps companies release working capital locked up in inventory and provides financing programs.</li>
 	<li>Scott and Curtis talk about the uncertainty in the market and the optimism among companies despite the challenges.</li>
 	<li>Curtis shares an example of a well-known brand in home gym equipment considering different plans due to tariff uncertainties.</li>
</ul><br/>
<h3>Tab Bank's Flexibility and Customized Solutions</h3>
<ul>
 	<li>Scott and Curtis discuss Tab Bank's flexibility compared to traditional banks, which often have strict lending mandates.</li>
 	<li>Curtis explains how Tab Bank focuses on receivables, inventory, and other assets of the company rather than just cash flow.</li>
 	<li>Scott and Curtis share an example of a bottling company struggling post-COVID and how Tab Bank helped them with financing.</li>
 	<li>Curtis highlights the importance of understanding the unique story and needs of each company to provide customized solutions.</li>
</ul><br/>
<h3>Process of Working with Tab Bank</h3>
<ul>
 	<li>Scott asks about the process of working with Tab Bank for potential customers.</li>
 	<li>Curtis explains the different ways to contact Tab Bank, including the website, email, and phone calls.</li>
 	<li>Curtis describes the initial steps of learning about the company, reviewing information, and putting out a term sheet.</li>
 	<li>Scott appreciates the frictionless and painless process of working with Tab Bank.</li>
</ul><br/>
<h3>Curtis Sutherland's Contact Information</h3>
<ul>
 	<li>Scott asks Curtis how potential customers can get in touch with him.</li>
 	<li>Curtis provides his email address and cell phone number, encouraging potential customers to reach out to him directly.</li>
 	<li>Scott and Curtis discuss the importance of being responsive and available for potential customers.</li>
 	<li>Scott thanks Curtis for being on the podcast and highlights the importance of having experts like Curtis on the Industrial News Network.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott wraps up the podcast, emphasizing the importance of having experts like Curtis Sutherland on the Industrial News Network.</li>
 	<li>Scott encourages listeners to reach out to Curtis and connect with him for their financing needs.</li>
 	<li>Scott reiterates the importance of capital and financing in the industrial renaissance and the role of Tab Bank in providing solutions.</li>
 	<li>Scott thanks the listeners for joining the podcast and invites them to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CURTIS SUTHERLAND'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/curtissutherland/" target="_blank" rel="noopener">https://www.linkedin.com/in/curtissutherland/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/tab-bank/" target="_blank" rel="noopener">https://www.linkedin.com/company/tab-bank/</a>

<strong>Company Website:</strong> <a href="https://www.tabbank.com/" target="_blank" rel="noopener">https://www.tabbank.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/i2x4q_gFksQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/curtis-sutherland-with-tabbank]]></link><guid isPermaLink="false">90d21209-48a9-4540-a980-082a50b4973d</guid><itunes:image href="https://artwork.captivate.fm/e608f1b8-a84f-4092-9ece-9fd5b6aa300d/4PxbFBYgOZsOaO-7WYurN_X6.png"/><pubDate>Fri, 25 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/90d21209-48a9-4540-a980-082a50b4973d.mp3" length="57544251" type="audio/mpeg"/><itunes:duration>30:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/495337ab-feec-40b5-9343-8a53a6479132/index.html" type="text/html"/></item><item><title>Austin Anderson with Fluke Reliability</title><itunes:title>Austin Anderson with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Austin Anderson, Product Owner, Condition Monitoring at Fluke Reliability </strong>about "Azima's Powerful AI Vibration Platform"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and trends. He introduces Austin Anderson, who discusses Azima's diagnostic system and its integration with Fluke Reliability. Anderson explains the standardization of data collection over 15 years, emphasizing the importance of accurate data for reliability. He details the integration of Azima's AI with human analysts for 85% accuracy and the development of a user-friendly interface. The conversation also covers the future of Azima, including expansion into oil analysis and thermography, and the importance of efficient data storage and management. Anderson can be contacted via LinkedIn for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Rebuild the Azima user interface to make it more user-friendly and easily accessible.</li>
 	<li>[ ] Integrate Azima's data and insights with Fluke's other reliability solutions, such as alignment and balancing, to provide an end-to-end connected reliability offering.</li>
 	<li>[ ] Enhance the Azima platform to include additional reliability data sources beyond just vibration, such as oil analysis and thermography.</li>
 	<li>[ ] Develop a solution that can automatically translate Azima's problem identifications into work orders in the customer's CMMS (e.g., eMaint).</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial innovations and trends.</li>
 	<li>Scott highlights the free ebook and workbook available on Industrial Talk, which expands on five elements of successful companies: educate, collaborate, innovate, invest in culture, and communicate effectively.</li>
 	<li>Scott MacKenzie thanks listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li>
</ul><br/>
<h3>Introduction of Austin Anderson and Azima</h3>
<ul>
 	<li>Scott MacKenzie introduces Austin Anderson, who will discuss the product Azima.</li>
 	<li>Austin Anderson shares his background, mentioning his three-year tenure with Azima and his role in developing the diagnostic system.</li>
 	<li>Scott MacKenzie inquires about the accuracy of the data stored in Azima, to which Austin explains the standardized method of data collection and its relevance over the years.</li>
 	<li>Austin discusses his background in vibration analysis and his previous work with the Navy, highlighting his expertise in the field.</li>
</ul><br/>
<h3>Strategic Path and User Experience of Azima</h3>
<ul>
 	<li>Austin outlines the strategic path for Azima, focusing on making reliability engineers superstars and providing useful insights for top-level executives.</li>
 	<li>Scott MacKenzie asks about the integration of Azima with Fluke Reliability, and Austin explains the goal of making the platform user-friendly and value-added.</li>
 	<li>Austin describes the end-to-end connected reliability solution offered by Fluke Reliability, including hardware, software, and alignment and balancing services.</li>
 	<li>Scott and Austin discuss the importance of user experience and the redesign of the user interface to make it more accessible and user-friendly.</li>
</ul><br/>
<h3>Data Accuracy and Integration with Fluke Reliability</h3>
<ul>
 	<li>Scott MacKenzie inquires about the accuracy of the diagnostic system, and Austin explains that AI can achieve 85% accuracy, with the remaining 15% covered by human analysts.</li>
 	<li>Austin discusses the integration of Azima with Fluke Reliability's x5 system, which allows for the automatic creation of work orders based on diagnostic results.</li>
 	<li>Scott and Austin talk about the importance of connecting different tools and solutions within Fluke Reliability to ensure efficient data flow and accurate results.</li>
 	<li>Austin explains the process of storing and managing large amounts of vibration data, emphasizing the use of modern database technologies to optimize storage and access.</li>
</ul><br/>
<h3>Future of Azima and Reliability Solutions</h3>
<ul>
 	<li>Scott MacKenzie asks about the future of Azima, and Austin expresses excitement about expanding the platform to include other reliability modalities like oil analysis and thermography.</li>
 	<li>Austin discusses the extensibility of the existing Azima architecture to accommodate different types of data and solutions.</li>
 	<li>Scott and Austin talk about the importance of connecting various reliability tools and solutions to provide a comprehensive and integrated approach to maintenance and reliability.</li>
 	<li>Austin provides his contact information for listeners interested in learning more about Azima and Fluke Reliability.</li>
</ul><br/>
<h3>Closing Remarks and Correction</h3>
<ul>
 	<li>Scott MacKenzie corrects his earlier mistake of calling Aaron Anderson "Aaron" and acknowledges that his name is actually "Austin."</li>
 	<li>Scott thanks Austin Anderson for his insights and encourages listeners to connect with him on LinkedIn for more information about Azima.</li>
 	<li>Scott wraps up the podcast, reminding listeners to check out the Industrial News Network and to stay tuned for future conversations.</li>
 	<li>The podcast concludes with a reminder to be bold, brave, and innovative, and to connect with industry professionals like Austin Anderson.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>AUSTIN ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/austin-anderson-151a04140/" target="_blank" rel="noopener">https://www.linkedin.com/in/austin-anderson-151a04140/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-qTKpP3vQP0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Austin Anderson, Product Owner, Condition Monitoring at Fluke Reliability </strong>about "Azima's Powerful AI Vibration Platform"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and trends. He introduces Austin Anderson, who discusses Azima's diagnostic system and its integration with Fluke Reliability. Anderson explains the standardization of data collection over 15 years, emphasizing the importance of accurate data for reliability. He details the integration of Azima's AI with human analysts for 85% accuracy and the development of a user-friendly interface. The conversation also covers the future of Azima, including expansion into oil analysis and thermography, and the importance of efficient data storage and management. Anderson can be contacted via LinkedIn for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Rebuild the Azima user interface to make it more user-friendly and easily accessible.</li>
 	<li>[ ] Integrate Azima's data and insights with Fluke's other reliability solutions, such as alignment and balancing, to provide an end-to-end connected reliability offering.</li>
 	<li>[ ] Enhance the Azima platform to include additional reliability data sources beyond just vibration, such as oil analysis and thermography.</li>
 	<li>[ ] Develop a solution that can automatically translate Azima's problem identifications into work orders in the customer's CMMS (e.g., eMaint).</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial innovations and trends.</li>
 	<li>Scott highlights the free ebook and workbook available on Industrial Talk, which expands on five elements of successful companies: educate, collaborate, innovate, invest in culture, and communicate effectively.</li>
 	<li>Scott MacKenzie thanks listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li>
</ul><br/>
<h3>Introduction of Austin Anderson and Azima</h3>
<ul>
 	<li>Scott MacKenzie introduces Austin Anderson, who will discuss the product Azima.</li>
 	<li>Austin Anderson shares his background, mentioning his three-year tenure with Azima and his role in developing the diagnostic system.</li>
 	<li>Scott MacKenzie inquires about the accuracy of the data stored in Azima, to which Austin explains the standardized method of data collection and its relevance over the years.</li>
 	<li>Austin discusses his background in vibration analysis and his previous work with the Navy, highlighting his expertise in the field.</li>
</ul><br/>
<h3>Strategic Path and User Experience of Azima</h3>
<ul>
 	<li>Austin outlines the strategic path for Azima, focusing on making reliability engineers superstars and providing useful insights for top-level executives.</li>
 	<li>Scott MacKenzie asks about the integration of Azima with Fluke Reliability, and Austin explains the goal of making the platform user-friendly and value-added.</li>
 	<li>Austin describes the end-to-end connected reliability solution offered by Fluke Reliability, including hardware, software, and alignment and balancing services.</li>
 	<li>Scott and Austin discuss the importance of user experience and the redesign of the user interface to make it more accessible and user-friendly.</li>
</ul><br/>
<h3>Data Accuracy and Integration with Fluke Reliability</h3>
<ul>
 	<li>Scott MacKenzie inquires about the accuracy of the diagnostic system, and Austin explains that AI can achieve 85% accuracy, with the remaining 15% covered by human analysts.</li>
 	<li>Austin discusses the integration of Azima with Fluke Reliability's x5 system, which allows for the automatic creation of work orders based on diagnostic results.</li>
 	<li>Scott and Austin talk about the importance of connecting different tools and solutions within Fluke Reliability to ensure efficient data flow and accurate results.</li>
 	<li>Austin explains the process of storing and managing large amounts of vibration data, emphasizing the use of modern database technologies to optimize storage and access.</li>
</ul><br/>
<h3>Future of Azima and Reliability Solutions</h3>
<ul>
 	<li>Scott MacKenzie asks about the future of Azima, and Austin expresses excitement about expanding the platform to include other reliability modalities like oil analysis and thermography.</li>
 	<li>Austin discusses the extensibility of the existing Azima architecture to accommodate different types of data and solutions.</li>
 	<li>Scott and Austin talk about the importance of connecting various reliability tools and solutions to provide a comprehensive and integrated approach to maintenance and reliability.</li>
 	<li>Austin provides his contact information for listeners interested in learning more about Azima and Fluke Reliability.</li>
</ul><br/>
<h3>Closing Remarks and Correction</h3>
<ul>
 	<li>Scott MacKenzie corrects his earlier mistake of calling Aaron Anderson "Aaron" and acknowledges that his name is actually "Austin."</li>
 	<li>Scott thanks Austin Anderson for his insights and encourages listeners to connect with him on LinkedIn for more information about Azima.</li>
 	<li>Scott wraps up the podcast, reminding listeners to check out the Industrial News Network and to stay tuned for future conversations.</li>
 	<li>The podcast concludes with a reminder to be bold, brave, and innovative, and to connect with industry professionals like Austin Anderson.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>AUSTIN ANDERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/austin-anderson-151a04140/" target="_blank" rel="noopener">https://www.linkedin.com/in/austin-anderson-151a04140/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-qTKpP3vQP0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability]]></link><guid isPermaLink="false">39b20228-2fa2-46ad-87da-f4c890bea838</guid><itunes:image href="https://artwork.captivate.fm/e9793018-7316-4936-825f-65198dc2fcd8/7ryI_wNOOeCDOnsVQ7LxZu-v.png"/><pubDate>Wed, 23 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/39b20228-2fa2-46ad-87da-f4c890bea838.mp3" length="37480036" type="audio/mpeg"/><itunes:duration>19:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/c05eefb3-a565-4155-b63c-0681af1cfd48/index.html" type="text/html"/></item><item><title>Tacoma Zach with MentorAPM</title><itunes:title>Tacoma Zach with MentorAPM</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Tacoma Zach, Co-Founder and CEO at MentorAPM </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Functionally unite end-to-end asset lifecycle management</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Tacoma Zach Mentor about Mentor APM, a comprehensive asset management solution. Tacoma shares his background in chemical engineering and asset management, highlighting his experience with Veolia and ExxonMobil. Mentor APM offers a 29-day implementation process, leveraging pre-loaded asset libraries and failure modes. The platform integrates with existing ERP systems and uses AI for rapid, accurate asset assessments. Tacoma emphasizes the importance of proactive asset management, prioritization, and the human component in change management. Mentor APM aims to enhance reliability, reduce costs, and improve operational stability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tacoma Zach at mentor APM to learn more about the solution.</li>
 	<li>[ ] Connect with Tacoma Zach on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the importance of celebrating industrial heroes.</li>
 	<li>Scott introduces Tacoma
<div></div></li>
 	<li>Scott encourages listeners to dive into the industry, emphasizing the need for education, collaboration, and innovation.</li>
 	<li>Scott announces the launch of the Industrial News Network (INN) to keep up with the fast-moving industry and connect people with the right information.</li>
</ul><br/>
<h3>Tacoma Zack Mentor's Background and Journey</h3>
<ul>
 	<li>Tacoma Zach Mentor shares his background, starting as a graduate chemical engineer from the University of Toronto.</li>
 	<li>Tacoma discusses his career in contract operations, eventually leading to Veolia, and his transition into asset management.</li>
 	<li>He explains the founding of his engineering company in 2005 and his involvement with Herbalytics, a spin-out from Veolia focused on risk and criticality analysis.</li>
 	<li>Tacoma describes the development of Mentor APM in 2017, aiming to unify various asset management functionalities into one comprehensive solution.</li>
</ul><br/>
<h3>Mentor APM's Unique Value Proposition</h3>
<ul>
 	<li>Scott and Tacoma discuss the crowded market of asset management platforms and what sets Mentor APM apart.</li>
 	<li>Tacoma explains the origins of the name "Mentor," derived from the best practices and experiences from Veolia and other companies.</li>
 	<li>He highlights the importance of automation and pre-loading data to reduce rework and manual processes.</li>
 	<li>Tacoma emphasizes the need for a unified solution that integrates various aspects of asset management, from failure modes to prioritization.</li>
</ul><br/>
<h3>Implementation and Adoption of Mentor APM</h3>
<ul>
 	<li>Scott inquires about the implementation process and timeline for Mentor APM.</li>
 	<li>Tacoma explains that Mentor APM can be implemented in as little as 29 days, thanks to pre-loaded asset libraries and failure modes.</li>
 	<li>He discusses the importance of prioritization and the ability to quickly assess and manage critical assets.</li>
 	<li>Tacoma highlights the flexibility of Mentor APM to adapt to different customer needs and the importance of change management in the adoption process.</li>
</ul><br/>
<h3>Integration with Existing Systems and AI Advancements</h3>
<ul>
 	<li>Scott asks about the integration of Mentor APM with existing ERP systems.</li>
 	<li>Tacoma explains that Mentor APM has published APIs to seamlessly integrate with various systems, including ERP solutions.</li>
 	<li>He introduces Mentor Lens, a tool that allows for quick and accurate asset data capture using mobile devices.</li>
 	<li>Tacoma discusses the future direction of Mentor APM, focusing on leveraging AI to enhance asset management capabilities and improve decision-making.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Tacoma wrap up the conversation, emphasizing the importance of proactive asset management and the benefits of Mentor APM.</li>
 	<li>Tacoma provides contact information for listeners interested in learning more about Mentor APM.</li>
 	<li>Scott encourages listeners to reach out to Tacoma and Mentor APM to explore how the solution can benefit their organizations.</li>
 	<li>The podcast concludes with a call to action for listeners to stay connected and engaged with the industrial community.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TACOMA ZACH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tacoma-zach-p-eng-0913514/" target="_blank" rel="noopener">https://www.linkedin.com/in/tacoma-zach-p-eng-0913514/</a>

Company LinkedIn: <a href="https://www.linkedin.com/company/mentorapm/" target="_blank" rel="noopener">https://www.linkedin.com/company/mentorapm/</a>

<strong>Company Website:</strong> <a href="https://mentorapm.com/" target="_blank" rel="noopener">https://mentorapm.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/VcGGS9Q2AfM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Tacoma Zach, Co-Founder and CEO at MentorAPM </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Functionally unite end-to-end asset lifecycle management</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott Mackenzie interviews Tacoma Zach Mentor about Mentor APM, a comprehensive asset management solution. Tacoma shares his background in chemical engineering and asset management, highlighting his experience with Veolia and ExxonMobil. Mentor APM offers a 29-day implementation process, leveraging pre-loaded asset libraries and failure modes. The platform integrates with existing ERP systems and uses AI for rapid, accurate asset assessments. Tacoma emphasizes the importance of proactive asset management, prioritization, and the human component in change management. Mentor APM aims to enhance reliability, reduce costs, and improve operational stability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tacoma Zach at mentor APM to learn more about the solution.</li>
 	<li>[ ] Connect with Tacoma Zach on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the importance of celebrating industrial heroes.</li>
 	<li>Scott introduces Tacoma
<div></div></li>
 	<li>Scott encourages listeners to dive into the industry, emphasizing the need for education, collaboration, and innovation.</li>
 	<li>Scott announces the launch of the Industrial News Network (INN) to keep up with the fast-moving industry and connect people with the right information.</li>
</ul><br/>
<h3>Tacoma Zack Mentor's Background and Journey</h3>
<ul>
 	<li>Tacoma Zach Mentor shares his background, starting as a graduate chemical engineer from the University of Toronto.</li>
 	<li>Tacoma discusses his career in contract operations, eventually leading to Veolia, and his transition into asset management.</li>
 	<li>He explains the founding of his engineering company in 2005 and his involvement with Herbalytics, a spin-out from Veolia focused on risk and criticality analysis.</li>
 	<li>Tacoma describes the development of Mentor APM in 2017, aiming to unify various asset management functionalities into one comprehensive solution.</li>
</ul><br/>
<h3>Mentor APM's Unique Value Proposition</h3>
<ul>
 	<li>Scott and Tacoma discuss the crowded market of asset management platforms and what sets Mentor APM apart.</li>
 	<li>Tacoma explains the origins of the name "Mentor," derived from the best practices and experiences from Veolia and other companies.</li>
 	<li>He highlights the importance of automation and pre-loading data to reduce rework and manual processes.</li>
 	<li>Tacoma emphasizes the need for a unified solution that integrates various aspects of asset management, from failure modes to prioritization.</li>
</ul><br/>
<h3>Implementation and Adoption of Mentor APM</h3>
<ul>
 	<li>Scott inquires about the implementation process and timeline for Mentor APM.</li>
 	<li>Tacoma explains that Mentor APM can be implemented in as little as 29 days, thanks to pre-loaded asset libraries and failure modes.</li>
 	<li>He discusses the importance of prioritization and the ability to quickly assess and manage critical assets.</li>
 	<li>Tacoma highlights the flexibility of Mentor APM to adapt to different customer needs and the importance of change management in the adoption process.</li>
</ul><br/>
<h3>Integration with Existing Systems and AI Advancements</h3>
<ul>
 	<li>Scott asks about the integration of Mentor APM with existing ERP systems.</li>
 	<li>Tacoma explains that Mentor APM has published APIs to seamlessly integrate with various systems, including ERP solutions.</li>
 	<li>He introduces Mentor Lens, a tool that allows for quick and accurate asset data capture using mobile devices.</li>
 	<li>Tacoma discusses the future direction of Mentor APM, focusing on leveraging AI to enhance asset management capabilities and improve decision-making.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Tacoma wrap up the conversation, emphasizing the importance of proactive asset management and the benefits of Mentor APM.</li>
 	<li>Tacoma provides contact information for listeners interested in learning more about Mentor APM.</li>
 	<li>Scott encourages listeners to reach out to Tacoma and Mentor APM to explore how the solution can benefit their organizations.</li>
 	<li>The podcast concludes with a call to action for listeners to stay connected and engaged with the industrial community.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TACOMA ZACH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tacoma-zach-p-eng-0913514/" target="_blank" rel="noopener">https://www.linkedin.com/in/tacoma-zach-p-eng-0913514/</a>

Company LinkedIn: <a href="https://www.linkedin.com/company/mentorapm/" target="_blank" rel="noopener">https://www.linkedin.com/company/mentorapm/</a>

<strong>Company Website:</strong> <a href="https://mentorapm.com/" target="_blank" rel="noopener">https://mentorapm.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/VcGGS9Q2AfM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/tacoma-zach-with-mentorapm]]></link><guid isPermaLink="false">009cb2f3-3cfb-4d92-b6ac-a7c3035d8077</guid><itunes:image href="https://artwork.captivate.fm/7d2fd8af-44fa-45eb-8cfa-6194275a2208/RaSKnivMDSyoTTYCkaP5KgHk.png"/><pubDate>Mon, 21 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/009cb2f3-3cfb-4d92-b6ac-a7c3035d8077.mp3" length="61092143" type="audio/mpeg"/><itunes:duration>42:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/08796316-7799-49d3-b07a-333c012c2cfe/index.html" type="text/html"/></item><item><title>Evelin Arnold and Luca Sala with Hexagon Manufacturing Intelligence</title><itunes:title>Evelin Arnold and Luca Sala with Hexagon Manufacturing Intelligence</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Dr. Evelin Arnold and Luca Sala with Hexagon Manufacturing Intelligence </strong>about "Precise metrology solutions"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie hosts a podcast discussing industrial innovations and trends with guests Evelin Arnold and Luca Sala from Hexagon Manufacturing Intelligence. They highlight the company's new coordinate measuring machine (CMM), Maestro, which uses a software called Metrology Mentor to automate programming and improve efficiency. Maestro is designed to be user-friendly, reducing programming time by 80% and overall measurement time by 40% compared to traditional CMMs. It also features a digital twin for simulation and real-time data sharing, enhancing productivity and adaptability. The conversation emphasizes the importance of educating, collaborating, and innovating in the industrial sector.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Evelyn Arnold (Director for Technical Sales Support) on LinkedIn to learn more about the Maestro technology.</li>
 	<li>[ ] Reach out to Luca Sala (Hexagon) on LinkedIn to discuss the industrial IoT capabilities and integration of the Maestro system.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of educating, collaborating, and innovating in the industrial sector.</li>
 	<li>He mentions the challenge of finding information and introduces the concept of an Industrial News Network to centralize information.</li>
 	<li>Scott promotes his e-book, which distills key success factors for companies, including education, collaboration, innovation, and a vibrant company culture.</li>
</ul><br/>
<h3>Introduction to Hexagon Live 2025</h3>
<ul>
 	<li>Scott introduces Evelin Arnold and Luca Sala from Hexagon Manufacturing Intelligence, who are at Hexagon Live 2025 in Las Vegas.</li>
 	<li>He describes the event as a hub of technology and innovation, encouraging listeners to attend next year.</li>
 	<li>Scott sets the stage for the conversation, emphasizing the rapid pace of innovation in the industry.</li>
 	<li>He introduces Evelyn and Luca, who will discuss their technology and its applications.</li>
</ul><br/>
<h3>Evelin Arnold's Background and Role</h3>
<ul>
 	<li>Evelyn Arnold introduces herself as the Director for Technical Sales Support in Hexagon for stationary devices.</li>
 	<li>She explains her role in managing various measuring machines and devices.</li>
 	<li>Evelyn shares her 10-year tenure with Hexagon, highlighting her experience and expertise.</li>
 	<li>She provides an overview of the coordinate measuring machine (CMM) used for quality assurance.</li>
</ul><br/>
<h3>Technical Details of the CMM</h3>
<ul>
 	<li>Evelin describes the CMM's capabilities, including its use for quality assurance and its ability to measure features on parts.</li>
 	<li>She explains the difference between tactile scanning probes and laser line sensors.</li>
 	<li>Evelin discusses the programming process, emphasizing the ease of use with the Maestro software.</li>
 	<li>She highlights the benefits of the CMM, such as reduced programming time and improved alignment and calibration.</li>
</ul><br/>
<h3>Market Applications and Efficiency Improvements</h3>
<ul>
 	<li>Evelin explains the broad market applications of the CMM, including injection molding, CNC machine-produced parts, and die and mold applications.</li>
 	<li>She addresses the efficiency improvements, such as high acceleration, speed, and scanning procedures.</li>
 	<li>Evelin describes how the CMM can identify and report deviations in measuring results, providing feedback to production colleagues.</li>
 	<li>She emphasizes the importance of quick and accurate measurements for improving production processes.</li>
</ul><br/>
<h3>Luca Sala on Maestro and Industrial IoT</h3>
<ul>
 	<li>Luca Sala introduces Maestro, a new technology developed from the ground up, offering significant improvements over existing products.</li>
 	<li>He explains the industrial IoT system's capabilities, including real-time data sharing and collaboration across departments.</li>
 	<li>Luca highlights the benefits of the digital twin, which allows for simulating measuring programs and reducing time before actual measurements.</li>
 	<li>He discusses the flexibility and adaptability of Maestro, allowing for upgrades and improvements without major hardware modifications.</li>
</ul><br/>
<h3>Integration and User-Friendliness</h3>
<ul>
 	<li>Luca emphasizes the ease of integration with various engineering platforms and shop floor ecosystems.</li>
 	<li>He explains the simplicity of Maestro, making it accessible to users with limited metrology experience.</li>
 	<li>Luca discusses the benefits of the digital twin, which allows for simulating and validating measuring programs before actual measurements.</li>
 	<li>He highlights the productivity gains and the ability to attract younger generations to the industry with user-friendly systems.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott Mackenzie wraps up the conversation, expressing his enthusiasm for the technology and its potential.</li>
 	<li>He encourages listeners to reach out to Evelin and Luca via LinkedIn for more information.</li>
 	<li>Scott promotes the Industrial News Network and invites listeners to stay tuned for more conversations from Hexagon Live 2025.</li>
 	<li>He concludes by emphasizing the importance of being part of the industrial renaissance and the benefits of collaborating with industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DR. EVELIN ARNOLD CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dr-evelin-arnold-6277151b/" target="_blank" rel="noopener">https://www.linkedin.com/in/dr-evelin-arnold-6277151b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/company/divisions/manufacturing-intelligence/" target="_blank" rel="noopener">https://hexagon.com/company/divisions/manufacturing-intelligence/</a>
<h2>LUCA SALA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lucasala-productmanager/" target="_blank" rel="noopener">https://www.linkedin.com/in/lucasala-productmanager/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/7iNKpS0dhas
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Dr. Evelin Arnold and Luca Sala with Hexagon Manufacturing Intelligence </strong>about "Precise metrology solutions"<strong>.</strong>
<div>
<div>
<div>

Scott Mackenzie hosts a podcast discussing industrial innovations and trends with guests Evelin Arnold and Luca Sala from Hexagon Manufacturing Intelligence. They highlight the company's new coordinate measuring machine (CMM), Maestro, which uses a software called Metrology Mentor to automate programming and improve efficiency. Maestro is designed to be user-friendly, reducing programming time by 80% and overall measurement time by 40% compared to traditional CMMs. It also features a digital twin for simulation and real-time data sharing, enhancing productivity and adaptability. The conversation emphasizes the importance of educating, collaborating, and innovating in the industrial sector.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Evelyn Arnold (Director for Technical Sales Support) on LinkedIn to learn more about the Maestro technology.</li>
 	<li>[ ] Reach out to Luca Sala (Hexagon) on LinkedIn to discuss the industrial IoT capabilities and integration of the Maestro system.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of educating, collaborating, and innovating in the industrial sector.</li>
 	<li>He mentions the challenge of finding information and introduces the concept of an Industrial News Network to centralize information.</li>
 	<li>Scott promotes his e-book, which distills key success factors for companies, including education, collaboration, innovation, and a vibrant company culture.</li>
</ul><br/>
<h3>Introduction to Hexagon Live 2025</h3>
<ul>
 	<li>Scott introduces Evelin Arnold and Luca Sala from Hexagon Manufacturing Intelligence, who are at Hexagon Live 2025 in Las Vegas.</li>
 	<li>He describes the event as a hub of technology and innovation, encouraging listeners to attend next year.</li>
 	<li>Scott sets the stage for the conversation, emphasizing the rapid pace of innovation in the industry.</li>
 	<li>He introduces Evelyn and Luca, who will discuss their technology and its applications.</li>
</ul><br/>
<h3>Evelin Arnold's Background and Role</h3>
<ul>
 	<li>Evelyn Arnold introduces herself as the Director for Technical Sales Support in Hexagon for stationary devices.</li>
 	<li>She explains her role in managing various measuring machines and devices.</li>
 	<li>Evelyn shares her 10-year tenure with Hexagon, highlighting her experience and expertise.</li>
 	<li>She provides an overview of the coordinate measuring machine (CMM) used for quality assurance.</li>
</ul><br/>
<h3>Technical Details of the CMM</h3>
<ul>
 	<li>Evelin describes the CMM's capabilities, including its use for quality assurance and its ability to measure features on parts.</li>
 	<li>She explains the difference between tactile scanning probes and laser line sensors.</li>
 	<li>Evelin discusses the programming process, emphasizing the ease of use with the Maestro software.</li>
 	<li>She highlights the benefits of the CMM, such as reduced programming time and improved alignment and calibration.</li>
</ul><br/>
<h3>Market Applications and Efficiency Improvements</h3>
<ul>
 	<li>Evelin explains the broad market applications of the CMM, including injection molding, CNC machine-produced parts, and die and mold applications.</li>
 	<li>She addresses the efficiency improvements, such as high acceleration, speed, and scanning procedures.</li>
 	<li>Evelin describes how the CMM can identify and report deviations in measuring results, providing feedback to production colleagues.</li>
 	<li>She emphasizes the importance of quick and accurate measurements for improving production processes.</li>
</ul><br/>
<h3>Luca Sala on Maestro and Industrial IoT</h3>
<ul>
 	<li>Luca Sala introduces Maestro, a new technology developed from the ground up, offering significant improvements over existing products.</li>
 	<li>He explains the industrial IoT system's capabilities, including real-time data sharing and collaboration across departments.</li>
 	<li>Luca highlights the benefits of the digital twin, which allows for simulating measuring programs and reducing time before actual measurements.</li>
 	<li>He discusses the flexibility and adaptability of Maestro, allowing for upgrades and improvements without major hardware modifications.</li>
</ul><br/>
<h3>Integration and User-Friendliness</h3>
<ul>
 	<li>Luca emphasizes the ease of integration with various engineering platforms and shop floor ecosystems.</li>
 	<li>He explains the simplicity of Maestro, making it accessible to users with limited metrology experience.</li>
 	<li>Luca discusses the benefits of the digital twin, which allows for simulating and validating measuring programs before actual measurements.</li>
 	<li>He highlights the productivity gains and the ability to attract younger generations to the industry with user-friendly systems.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott Mackenzie wraps up the conversation, expressing his enthusiasm for the technology and its potential.</li>
 	<li>He encourages listeners to reach out to Evelin and Luca via LinkedIn for more information.</li>
 	<li>Scott promotes the Industrial News Network and invites listeners to stay tuned for more conversations from Hexagon Live 2025.</li>
 	<li>He concludes by emphasizing the importance of being part of the industrial renaissance and the benefits of collaborating with industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DR. EVELIN ARNOLD CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dr-evelin-arnold-6277151b/" target="_blank" rel="noopener">https://www.linkedin.com/in/dr-evelin-arnold-6277151b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/company/divisions/manufacturing-intelligence/" target="_blank" rel="noopener">https://hexagon.com/company/divisions/manufacturing-intelligence/</a>
<h2>LUCA SALA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lucasala-productmanager/" target="_blank" rel="noopener">https://www.linkedin.com/in/lucasala-productmanager/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/7iNKpS0dhas
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/evelin-arnold-and-luca-sala-with-hexagon-manufacturing-intelligence]]></link><guid isPermaLink="false">313ebcc8-7fb8-406f-a1f8-c4ee1ef1afbe</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 18 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/313ebcc8-7fb8-406f-a1f8-c4ee1ef1afbe.mp3" length="36107567" type="audio/mpeg"/><itunes:duration>25:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Paul Bernard with ARCOS</title><itunes:title>Paul Bernard with ARCOS</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Paul Bernard, President/CEO at ARCOS </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Scaling technology companies for long-term success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, featuring Paul Bernard, President and CEO of ARCOS, a company that helps utilities manage call-outs, crew management, and damage assessment. Arcos' solutions integrate with various systems like asset management and GIS to provide linemen with real-time, situational awareness, enhancing safety and efficiency. The company, backed by Vista, has grown significantly, integrating acquisitions like Clearion for vegetation management. Arcos' platform is configurable and user-friendly, crucial for adoption by linemen. The company aims to expand beyond utilities into other industries with similar needs.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore expanding ARCOS' solutions to international markets.</li>
 	<li>[ ] Investigate acquiring a company to enhance ARCOS' vegetation management capabilities.</li>
 	<li>[ ] Make the Arcos platform more configurable and user-friendly for customers.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial innovations and trends.</li>
 	<li>Scott mentions a free ebook and workbook available on Industrial Talk, highlighting five elements of successful companies: educate, collaborate, innovate, invest in culture, and communicate effectively.</li>
 	<li>Speaker 1 provides a brief introduction to Scott MacKenzie, describing him as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, broadcasting from Distribute Tech in Dallas, Texas, and introduces Paul, the guest for the episode.</li>
</ul><br/>
<h3>Paul Bernard's Background and Role at Arcos</h3>
<ul>
 	<li>Paul Bernard introduces himself as the president and CEO of ARCOS, joining the company eight months ago.</li>
 	<li>Paul shares his extensive experience in growing and developing companies, particularly in software, and his background in taking companies from $5 million to over $100 million in revenue.</li>
 	<li>Paul explains his role at Arcos, focusing on understanding markets, competition, and creating a competitive moat, as well as driving operational execution and scalability.</li>
 	<li>Scott MacKenzie asks Paul to elaborate on ARCOS, its history, and its current offerings.</li>
</ul><br/>
<h3>Arcos' History and Solutions</h3>
<ul>
 	<li>Paul explains that ARCOS was founded 25 years ago to address the issue of call-out for utilities, particularly in situations where utility workers are needed at odd hours.</li>
 	<li>Arcos has sold its call-out solution to over 23 of the top 25 utilities in America, providing a plum job opportunity for young utility workers.</li>
 	<li>Paul discusses the acquisition of additional companies like Crew Manager, which helps manage resources and equipment once they are in the field.</li>
 	<li>ARCOS' solution integrates with various systems like asset management, workforce management, and outage management systems, providing linemen with situational awareness and the tools they need to work safely and effectively.</li>
</ul><br/>
<h3>Integration and Safety Features of Arcos' Solutions</h3>
<ul>
 	<li>Scott MacKenzie inquires about the agnostic nature of ARCOS' solutions and their ability to incorporate design requirements.</li>
 	<li>Paul confirms that ARCOS' solutions integrate with various systems, presenting information to linemen about different voltages, equipment, and other relevant details.</li>
 	<li>Paul emphasizes the importance of safety, particularly in de-energizing circuits, and shares a success story from Hurricane Helene where ARCOS' system helped avoid dangerous situations.</li>
 	<li>Paul highlights the mutual aid aspect of ARCOS' system, where different utilities can use the same system to coordinate restoration efforts, leading to significant lead generation for Arcos.</li>
</ul><br/>
<h3>Challenges and Opportunities in the Utility Space</h3>
<ul>
 	<li>Scott MacKenzie and Paul discuss the challenges and opportunities in the utility space, including the increasing demand for power due to data centers, AI, and climate change.</li>
 	<li>Paul explains the efficiency play that ARCOS offers, helping utilities manage their resources and infrastructure more effectively.</li>
 	<li>Scott and Paul discuss the importance of vegetation management, which typically consumes 30% of a utility's budget, and how Arcos' solutions can help with this.</li>
 	<li>Paul mentions the acquisition of Clearion, a company that helps with vegetation management, and the potential for future acquisitions to expand Arcos' capabilities.</li>
</ul><br/>
<h3>Expansion and Configurability of Arcos' Platform</h3>
<ul>
 	<li>Scott MacKenzie asks about the configurability of Arcos' platform and its potential to expand into other verticals.</li>
 	<li>Paul explains that the platform is configurable and that Arcos is looking at six different opportunities to expand its solutions.</li>
 	<li>Paul emphasizes the importance of simplicity and ease of use for Arcos' mobile app, especially for linemen working in challenging conditions.</li>
 	<li>Scott and Paul discuss the potential for Arcos' solutions to be used in other industries, such as pipeline and aviation, where coordinating field workers is crucial.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie asks Paul about the contact information for ARCOS and how listeners can get in touch.</li>
 	<li>Paul provides the website and LinkedIn information for ARCOS and himself.</li>
 	<li>Scott wraps up the episode, expressing his excitement about the conversation and the potential of Arcos' solutions.</li>
 	<li>Scott promotes the Industrial Talk podcast and the Industrial News Network, encouraging listeners to support the platform and stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL BERNARD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paulbernard2/" target="_blank" rel="noopener">https://www.linkedin.com/in/paulbernard2/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/arcos/" target="_blank" rel="noopener">https://www.linkedin.com/company/arcos/</a>

<strong>Company Website:</strong> <a href="https://www.arcos-inc.com/" target="_blank" rel="noopener">https://www.arcos-inc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/gURnnD_40nA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Paul Bernard, President/CEO at ARCOS </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Scaling technology companies for long-term success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, featuring Paul Bernard, President and CEO of ARCOS, a company that helps utilities manage call-outs, crew management, and damage assessment. Arcos' solutions integrate with various systems like asset management and GIS to provide linemen with real-time, situational awareness, enhancing safety and efficiency. The company, backed by Vista, has grown significantly, integrating acquisitions like Clearion for vegetation management. Arcos' platform is configurable and user-friendly, crucial for adoption by linemen. The company aims to expand beyond utilities into other industries with similar needs.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore expanding ARCOS' solutions to international markets.</li>
 	<li>[ ] Investigate acquiring a company to enhance ARCOS' vegetation management capabilities.</li>
 	<li>[ ] Make the Arcos platform more configurable and user-friendly for customers.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial innovations and trends.</li>
 	<li>Scott mentions a free ebook and workbook available on Industrial Talk, highlighting five elements of successful companies: educate, collaborate, innovate, invest in culture, and communicate effectively.</li>
 	<li>Speaker 1 provides a brief introduction to Scott MacKenzie, describing him as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, broadcasting from Distribute Tech in Dallas, Texas, and introduces Paul, the guest for the episode.</li>
</ul><br/>
<h3>Paul Bernard's Background and Role at Arcos</h3>
<ul>
 	<li>Paul Bernard introduces himself as the president and CEO of ARCOS, joining the company eight months ago.</li>
 	<li>Paul shares his extensive experience in growing and developing companies, particularly in software, and his background in taking companies from $5 million to over $100 million in revenue.</li>
 	<li>Paul explains his role at Arcos, focusing on understanding markets, competition, and creating a competitive moat, as well as driving operational execution and scalability.</li>
 	<li>Scott MacKenzie asks Paul to elaborate on ARCOS, its history, and its current offerings.</li>
</ul><br/>
<h3>Arcos' History and Solutions</h3>
<ul>
 	<li>Paul explains that ARCOS was founded 25 years ago to address the issue of call-out for utilities, particularly in situations where utility workers are needed at odd hours.</li>
 	<li>Arcos has sold its call-out solution to over 23 of the top 25 utilities in America, providing a plum job opportunity for young utility workers.</li>
 	<li>Paul discusses the acquisition of additional companies like Crew Manager, which helps manage resources and equipment once they are in the field.</li>
 	<li>ARCOS' solution integrates with various systems like asset management, workforce management, and outage management systems, providing linemen with situational awareness and the tools they need to work safely and effectively.</li>
</ul><br/>
<h3>Integration and Safety Features of Arcos' Solutions</h3>
<ul>
 	<li>Scott MacKenzie inquires about the agnostic nature of ARCOS' solutions and their ability to incorporate design requirements.</li>
 	<li>Paul confirms that ARCOS' solutions integrate with various systems, presenting information to linemen about different voltages, equipment, and other relevant details.</li>
 	<li>Paul emphasizes the importance of safety, particularly in de-energizing circuits, and shares a success story from Hurricane Helene where ARCOS' system helped avoid dangerous situations.</li>
 	<li>Paul highlights the mutual aid aspect of ARCOS' system, where different utilities can use the same system to coordinate restoration efforts, leading to significant lead generation for Arcos.</li>
</ul><br/>
<h3>Challenges and Opportunities in the Utility Space</h3>
<ul>
 	<li>Scott MacKenzie and Paul discuss the challenges and opportunities in the utility space, including the increasing demand for power due to data centers, AI, and climate change.</li>
 	<li>Paul explains the efficiency play that ARCOS offers, helping utilities manage their resources and infrastructure more effectively.</li>
 	<li>Scott and Paul discuss the importance of vegetation management, which typically consumes 30% of a utility's budget, and how Arcos' solutions can help with this.</li>
 	<li>Paul mentions the acquisition of Clearion, a company that helps with vegetation management, and the potential for future acquisitions to expand Arcos' capabilities.</li>
</ul><br/>
<h3>Expansion and Configurability of Arcos' Platform</h3>
<ul>
 	<li>Scott MacKenzie asks about the configurability of Arcos' platform and its potential to expand into other verticals.</li>
 	<li>Paul explains that the platform is configurable and that Arcos is looking at six different opportunities to expand its solutions.</li>
 	<li>Paul emphasizes the importance of simplicity and ease of use for Arcos' mobile app, especially for linemen working in challenging conditions.</li>
 	<li>Scott and Paul discuss the potential for Arcos' solutions to be used in other industries, such as pipeline and aviation, where coordinating field workers is crucial.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie asks Paul about the contact information for ARCOS and how listeners can get in touch.</li>
 	<li>Paul provides the website and LinkedIn information for ARCOS and himself.</li>
 	<li>Scott wraps up the episode, expressing his excitement about the conversation and the potential of Arcos' solutions.</li>
 	<li>Scott promotes the Industrial Talk podcast and the Industrial News Network, encouraging listeners to support the platform and stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL BERNARD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paulbernard2/" target="_blank" rel="noopener">https://www.linkedin.com/in/paulbernard2/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/arcos/" target="_blank" rel="noopener">https://www.linkedin.com/company/arcos/</a>

<strong>Company Website:</strong> <a href="https://www.arcos-inc.com/" target="_blank" rel="noopener">https://www.arcos-inc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/gURnnD_40nA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/paul-bernard-with-arcos-inc]]></link><guid isPermaLink="false">0281f835-6986-4b0b-91ee-8dd8d1b676ec</guid><itunes:image href="https://artwork.captivate.fm/83deddfd-3090-4d8d-ba06-9c5e8858f733/YUN4Knj-LYFkKT_TngjigH0h.png"/><pubDate>Wed, 16 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/0281f835-6986-4b0b-91ee-8dd8d1b676ec.mp3" length="31148783" type="audio/mpeg"/><itunes:duration>21:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Kevin Turpin with Weavix</title><itunes:title>Kevin Turpin with Weavix</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Kevin Turpin, Chief Executive Officer at Weavix </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Connecting a disconnected workforce for operational success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast celebrating professionals and their innovations. Kevin Turpin, CEO of Weavix, discusses their platform that enhances industrial communication and problem-solving. Weavix offers a real-time communication system that integrates data and translation, improving efficiency and safety. Turpin highlights a case where a five-minute reduction in pushback time for an airline could save $1.5 billion. Weavix's platform, which can be implemented quickly, aims to connect and empower the workforce, reducing incidents and improving operational efficiency. The platform also offers customer support directly on the device.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore how Weavix's platform could integrate with the company's existing systems and processes to drive operational improvements.</li>
 	<li>[ ] Consider implementing Weavix to enhance communication, collaboration, and problem-solving for the frontline workforce.</li>
 	<li>[ ] Reach out to hello@weavix.com or connect with Kevin Turpin on LinkedIn to learn more about Weavix's solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of industrial professionals in solving daily problems and making the world a better place.</li>
 	<li>The podcast aims to celebrate industry professionals and their contributions to the industry.</li>
 	<li>Scott introduces Kevin Turpin from Weavix, a company focused on better communication and insights in industrial operations.</li>
</ul><br/>
<h3>Challenges in Industrial Communication</h3>
<ul>
 	<li>Scott discusses the need for faster information exchange in the industry, emphasizing the importance of real-time insights.</li>
 	<li>Scott mentions the slow pace of traditional media and the need for immediate information to drive company success.</li>
 	<li>Scott introduces the Industrial News Network (INN) as a platform to provide real-time updates and insights for industrial professionals.</li>
 	<li>Scott expresses his passion for speed and the importance of solving problems quickly in the industry.</li>
</ul><br/>
<h3>Introduction of Kevin Turpin and Weavix</h3>
<ul>
 	<li>Kevin Turpin introduces himself as the CEO of Weavix, a company focused on connecting the disconnected workforce.</li>
 	<li>Kevin shares his background, mentioning his previous startups and his mission to help frontline workers.</li>
 	<li>Kevin explains the origin of the name Weavix, emphasizing the company's goal to weave together different parts of the workforce.</li>
 	<li>Scott and Kevin discuss the importance of communication and technology in solving industrial problems.</li>
</ul><br/>
<h3>Weavix's Solution for Industrial Communication</h3>
<ul>
 	<li>Kevin explains how Weavix addresses the limitations of traditional radio communication by providing a purpose-built device.</li>
 	<li>The device integrates various communication technologies, including cellular and Wi-Fi, to provide real-time data and translation.</li>
 	<li>Kevin highlights the importance of noise cancellation and other features to improve communication in noisy environments.</li>
 	<li>Weavix's platform orchestrates communication to solve problems quickly, reducing frustration and turnover among workers.</li>
</ul><br/>
<h3>Use Cases and Benefits of Weavix</h3>
<ul>
 	<li>Kevin provides a use case involving a tug problem at an airport, demonstrating how Weavix's platform can quickly resolve issues.</li>
 	<li>The platform identifies the right individuals to contact based on the user's role and location.</li>
 	<li>Weavix's data analytics help identify recurring problems, providing valuable insights for preventative maintenance.</li>
 	<li>Kevin emphasizes the importance of accurate data and the company's goal to help workers succeed in their roles.</li>
</ul><br/>
<h3>Implementation and Integration of Weavix</h3>
<ul>
 	<li>Kevin discusses the ease of implementing Weavix, mentioning a large auto manufacturer that implemented 1000 devices in two days.</li>
 	<li>Weavix's platform is designed to be intuitive and easy to use, with customer support available on the device.</li>
 	<li>The platform integrates with existing systems through APIs, allowing for seamless data transfer and analysis.</li>
 	<li>Kevin highlights the company's vision of being a hub for all communication and data needs, from the moment workers enter the facility until they leave.</li>
</ul><br/>
<h3>Value and Impact of Weavix</h3>
<ul>
 	<li>Kevin explains the significant cost savings that can be achieved through improved communication and problem-solving.</li>
 	<li>Weavix's platform ensures data accuracy, reducing the issue of bad data and providing long-term insights.</li>
 	<li>The platform enhances safety by reducing incidents and improving communication among workers.</li>
 	<li>Kevin emphasizes the importance of educating and engaging the workforce to achieve operational efficiency and improve overall performance.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Kevin discuss the importance of innovation, collaboration, and education in successful companies.</li>
 	<li>Kevin encourages listeners to reach out to Weavix for more information and to learn how the platform can benefit their operations.</li>
 	<li>Scott thanks Kevin for the conversation and highlights the importance of the Industrial News Network in providing timely information to industry professionals.</li>
 	<li>The podcast concludes with Scott encouraging listeners to connect with Kevin and explore the benefits of Weavix's platform.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALAN ROSS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/amrstr179/" target="_blank" rel="noopener">https://www.linkedin.com/in/amrstr179/</a>

<strong>Company Website:</strong> <a href="https://apc.media/" target="_blank" rel="noopener">https://apc.media/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Pu3ih_Gs3Hc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Kevin Turpin, Chief Executive Officer at Weavix </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Connecting a disconnected workforce for operational success</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast celebrating professionals and their innovations. Kevin Turpin, CEO of Weavix, discusses their platform that enhances industrial communication and problem-solving. Weavix offers a real-time communication system that integrates data and translation, improving efficiency and safety. Turpin highlights a case where a five-minute reduction in pushback time for an airline could save $1.5 billion. Weavix's platform, which can be implemented quickly, aims to connect and empower the workforce, reducing incidents and improving operational efficiency. The platform also offers customer support directly on the device.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore how Weavix's platform could integrate with the company's existing systems and processes to drive operational improvements.</li>
 	<li>[ ] Consider implementing Weavix to enhance communication, collaboration, and problem-solving for the frontline workforce.</li>
 	<li>[ ] Reach out to hello@weavix.com or connect with Kevin Turpin on LinkedIn to learn more about Weavix's solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of industrial professionals in solving daily problems and making the world a better place.</li>
 	<li>The podcast aims to celebrate industry professionals and their contributions to the industry.</li>
 	<li>Scott introduces Kevin Turpin from Weavix, a company focused on better communication and insights in industrial operations.</li>
</ul><br/>
<h3>Challenges in Industrial Communication</h3>
<ul>
 	<li>Scott discusses the need for faster information exchange in the industry, emphasizing the importance of real-time insights.</li>
 	<li>Scott mentions the slow pace of traditional media and the need for immediate information to drive company success.</li>
 	<li>Scott introduces the Industrial News Network (INN) as a platform to provide real-time updates and insights for industrial professionals.</li>
 	<li>Scott expresses his passion for speed and the importance of solving problems quickly in the industry.</li>
</ul><br/>
<h3>Introduction of Kevin Turpin and Weavix</h3>
<ul>
 	<li>Kevin Turpin introduces himself as the CEO of Weavix, a company focused on connecting the disconnected workforce.</li>
 	<li>Kevin shares his background, mentioning his previous startups and his mission to help frontline workers.</li>
 	<li>Kevin explains the origin of the name Weavix, emphasizing the company's goal to weave together different parts of the workforce.</li>
 	<li>Scott and Kevin discuss the importance of communication and technology in solving industrial problems.</li>
</ul><br/>
<h3>Weavix's Solution for Industrial Communication</h3>
<ul>
 	<li>Kevin explains how Weavix addresses the limitations of traditional radio communication by providing a purpose-built device.</li>
 	<li>The device integrates various communication technologies, including cellular and Wi-Fi, to provide real-time data and translation.</li>
 	<li>Kevin highlights the importance of noise cancellation and other features to improve communication in noisy environments.</li>
 	<li>Weavix's platform orchestrates communication to solve problems quickly, reducing frustration and turnover among workers.</li>
</ul><br/>
<h3>Use Cases and Benefits of Weavix</h3>
<ul>
 	<li>Kevin provides a use case involving a tug problem at an airport, demonstrating how Weavix's platform can quickly resolve issues.</li>
 	<li>The platform identifies the right individuals to contact based on the user's role and location.</li>
 	<li>Weavix's data analytics help identify recurring problems, providing valuable insights for preventative maintenance.</li>
 	<li>Kevin emphasizes the importance of accurate data and the company's goal to help workers succeed in their roles.</li>
</ul><br/>
<h3>Implementation and Integration of Weavix</h3>
<ul>
 	<li>Kevin discusses the ease of implementing Weavix, mentioning a large auto manufacturer that implemented 1000 devices in two days.</li>
 	<li>Weavix's platform is designed to be intuitive and easy to use, with customer support available on the device.</li>
 	<li>The platform integrates with existing systems through APIs, allowing for seamless data transfer and analysis.</li>
 	<li>Kevin highlights the company's vision of being a hub for all communication and data needs, from the moment workers enter the facility until they leave.</li>
</ul><br/>
<h3>Value and Impact of Weavix</h3>
<ul>
 	<li>Kevin explains the significant cost savings that can be achieved through improved communication and problem-solving.</li>
 	<li>Weavix's platform ensures data accuracy, reducing the issue of bad data and providing long-term insights.</li>
 	<li>The platform enhances safety by reducing incidents and improving communication among workers.</li>
 	<li>Kevin emphasizes the importance of educating and engaging the workforce to achieve operational efficiency and improve overall performance.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Kevin discuss the importance of innovation, collaboration, and education in successful companies.</li>
 	<li>Kevin encourages listeners to reach out to Weavix for more information and to learn how the platform can benefit their operations.</li>
 	<li>Scott thanks Kevin for the conversation and highlights the importance of the Industrial News Network in providing timely information to industry professionals.</li>
 	<li>The podcast concludes with Scott encouraging listeners to connect with Kevin and explore the benefits of Weavix's platform.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALAN ROSS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/amrstr179/" target="_blank" rel="noopener">https://www.linkedin.com/in/amrstr179/</a>

<strong>Company Website:</strong> <a href="https://apc.media/" target="_blank" rel="noopener">https://apc.media/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Pu3ih_Gs3Hc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kevin-trupin-with-weavix]]></link><guid isPermaLink="false">f2a6ac85-4be9-48f7-8be2-c10b4ae0d1a5</guid><itunes:image href="https://artwork.captivate.fm/4f5d039e-0117-4a0e-925a-f4f55154c8c4/0OQB3yiycoerklerjxiD-07A.png"/><pubDate>Mon, 14 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f2a6ac85-4be9-48f7-8be2-c10b4ae0d1a5.mp3" length="54329903" type="audio/mpeg"/><itunes:duration>37:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/c1f526e9-093a-4c5a-8697-aabaacb982d7/index.html" type="text/html"/></item><item><title>Meir and Tom Givon with GIV Solutions</title><itunes:title>Meir and Tom Givon with GIV Solutions</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Meir Givon and Tom Givon with GIV Solutions </strong>about "Hexagon's ALI solution in action"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals and their innovations. At Hexagon Live 2025 in Las Vegas, he interviews Meir and Tom from GIV Solutions, discussing their use of Hexagon AI for asset management and lifecycle intelligence. Meir highlights their change management approach, emphasizing the importance of psychology and training to empower users. Tom shares success stories, including the integration of 18 systems for the Tel Aviv metro line and the management of the National Police Academy's cadets. GIV Solutions' redundant, on-premises systems ensure reliability and continuous operation. The company's growth and customer trust are underscored by their long-term contracts and numerous references.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Meir and Tom at GIV Solutions to learn more about their solutions and partnership approach.</li>
 	<li>[ ] Understand how GIV Solutions is able to provide a stable, reliable platform that enables customers to manage change and adopt new technologies over the long term.</li>
 	<li>[ ] Discuss the redundancy and on-premise deployment approach used for critical infrastructure projects like the Tel Aviv metro line.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Hexagon Live 2025 Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, highlighting its focus on industry innovations and professionals.</li>
 	<li>Scott MacKenzie thanks the audience for their support and introduces the conversation from Hexagon Live 2025 in Las Vegas, Nevada.</li>
 	<li>Scott MacKenzie mentions GIV Solutions and their use of Hexagon AI, emphasizing their deployment for customer bases.</li>
 	<li>Scott MacKenzie sets the stage for a detailed conversation with Meir and Tom from GIV Solutions, highlighting their passion for problem-solving and solution deployment.</li>
</ul><br/>
<h3>Introduction to GIV Solutions and Their Team</h3>
<ul>
 	<li>Meir shares his excitement about the event and the evolution of technology and recognition for GIV Solutions.</li>
 	<li>Meir introduces Tom, highlighting his experience with complex projects in Tel Aviv and Jerusalem, which were successful and awarded.</li>
 	<li>Scott MacKenzie and Meir discuss the rapid pace of technological advancement and the challenge of human adoption.</li>
 	<li>Meir explains GIV Solutions' approach to change management, focusing on psychology and empowering customers to understand and adopt new technologies.</li>
</ul><br/>
<h3>Challenges and Solutions in Critical Infrastructure</h3>
<ul>
 	<li>Meir discusses the differences between manufacturing and service-intensive infrastructure organizations.</li>
 	<li>Meir explains why ERP systems are not ideal for service-intensive organizations and highlights the common challenges of life cycle management and intelligence.</li>
 	<li>Meir emphasizes the use of Hexagon AI as a platform for various industries, including smart cities, campuses, hospitals, energy, and utilities.</li>
 	<li>Meir explains how GIV Solutions' solutions help organizations manage their infrastructure and reduce risk, creating a holistic management tool.</li>
</ul><br/>
<h3>Transition to Octave and Its Impact</h3>
<ul>
 	<li>Scott MacKenzie asks about the impact of the transition from Hexagon AI to Octave on customers.</li>
 	<li>Meir explains the internal perspective of the transition, including the acquisition of EAM from Yep and the creation of a business opportunity.</li>
 	<li>Meir details the benefits of combining different divisions under one company, including alignment of targets and acceleration of solutions.</li>
 	<li>Meir reassures customers that the transition will not affect their operations and will actually improve the quality and go-to-market of solutions.</li>
</ul><br/>
<h3>Customer Trust and Long-Term Relationships</h3>
<ul>
 	<li>Scott MacKenzie emphasizes the importance of stability and trust for customers.</li>
 	<li>Meir highlights the long-term commitment of GIV Solutions, with contracts lasting up to 25 years and a focus on reliability and risk reduction.</li>
 	<li>Meir shares customer testimonials and case studies, showcasing the success and trust in GIV Solutions' solutions.</li>
 	<li>Meir explains the flexibility of GIV Solutions' platform and the ability to adapt to organizational changes quickly.</li>
</ul><br/>
<h3>GIV Solutions' Growth and Market Position</h3>
<ul>
 	<li>Meir discusses the growth of GIV Solutions, including the addition of new team members and the company's continuous expansion.</li>
 	<li>Meir highlights the company's innovation and the approval of innovation grants by the Israeli Innovation Authority.</li>
 	<li>Meir explains the company's ability to manage multiple projects globally and the trust they have built with customers.</li>
 	<li>Meir emphasizes the importance of being a reliable partner and the company's commitment to customer success.</li>
</ul><br/>
<h3>Tom's Role and Background at GIV Solutions</h3>
<ul>
 	<li>Tom introduces himself as the Global VP of Marketing and Solutions at GIV Solutions.</li>
 	<li>Tom shares his background, starting from the bottom and working his way up to his current role.</li>
 	<li>Tom highlights his experience with complex transportation projects, including the light rails in Tel Aviv and Jerusalem.</li>
 	<li>Tom explains the challenges and successes of these projects, emphasizing the integration of different systems and the smooth operation of the systems.</li>
</ul><br/>
<h3>Smart Cities and Integration Challenges</h3>
<ul>
 	<li>Tom discusses the implementation of smart cities, including the integration of various systems and the management of different departments.</li>
 	<li>Tom shares an example of the National Police Academy, where GIV Solutions manages the entire life cycle of police cadets.</li>
 	<li>Tom explains the benefits of the system, including proactive management and the prevention of issues.</li>
 	<li>Tom highlights the complexity of the project and the successful integration of different systems.</li>
</ul><br/>
<h3>Redundancy and Reliability in Critical Infrastructure</h3>
<ul>
 	<li>Tom discusses the redundancy and reliability of the systems implemented in critical infrastructure projects.</li>
 	<li>Tom explains the design of the systems to be 100% redundant, ensuring continuous operation even during updates.</li>
 	<li>Tom shares the challenges of managing updates in an on-premises system and the solutions they have implemented.</li>
 	<li>Tom emphasizes the importance of reliability and the ability to handle complex projects with multiple contractors.</li>
</ul><br/>
<h3>Conclusion and Future Plans</h3>
<ul>
 	<li>Scott MacKenzie thanks Tom and Meir for their insights and highlights the importance of their work in the industry.</li>
 	<li>Scott MacKenzie mentions the upcoming Industrial News Network and its goal to provide quick and relevant information to industry professionals.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to GIV Solutions and explore their solutions further.</li>
 	<li>Scott MacKenzie concludes the conversation, emphasizing the importance of innovation, collaboration, and problem-solving in the industry.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MEIR GIVON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/meir-givon-2b53b/" target="_blank" rel="noopener">https://www.linkedin.com/in/meir-givon-2b53b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/giv-solutions/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/giv-solutions/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://giv-solutions.com/" target="_blank" rel="noopener">https://giv-solutions.com/</a>
<h2>TOM GIVON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tom-givon/" target="_blank" rel="noopener">https://www.linkedin.com/in/tom-givon/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/0R7Gp9zqZfY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Meir Givon and Tom Givon with GIV Solutions </strong>about "Hexagon's ALI solution in action"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals and their innovations. At Hexagon Live 2025 in Las Vegas, he interviews Meir and Tom from GIV Solutions, discussing their use of Hexagon AI for asset management and lifecycle intelligence. Meir highlights their change management approach, emphasizing the importance of psychology and training to empower users. Tom shares success stories, including the integration of 18 systems for the Tel Aviv metro line and the management of the National Police Academy's cadets. GIV Solutions' redundant, on-premises systems ensure reliability and continuous operation. The company's growth and customer trust are underscored by their long-term contracts and numerous references.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Meir and Tom at GIV Solutions to learn more about their solutions and partnership approach.</li>
 	<li>[ ] Understand how GIV Solutions is able to provide a stable, reliable platform that enables customers to manage change and adopt new technologies over the long term.</li>
 	<li>[ ] Discuss the redundancy and on-premise deployment approach used for critical infrastructure projects like the Tel Aviv metro line.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Hexagon Live 2025 Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, highlighting its focus on industry innovations and professionals.</li>
 	<li>Scott MacKenzie thanks the audience for their support and introduces the conversation from Hexagon Live 2025 in Las Vegas, Nevada.</li>
 	<li>Scott MacKenzie mentions GIV Solutions and their use of Hexagon AI, emphasizing their deployment for customer bases.</li>
 	<li>Scott MacKenzie sets the stage for a detailed conversation with Meir and Tom from GIV Solutions, highlighting their passion for problem-solving and solution deployment.</li>
</ul><br/>
<h3>Introduction to GIV Solutions and Their Team</h3>
<ul>
 	<li>Meir shares his excitement about the event and the evolution of technology and recognition for GIV Solutions.</li>
 	<li>Meir introduces Tom, highlighting his experience with complex projects in Tel Aviv and Jerusalem, which were successful and awarded.</li>
 	<li>Scott MacKenzie and Meir discuss the rapid pace of technological advancement and the challenge of human adoption.</li>
 	<li>Meir explains GIV Solutions' approach to change management, focusing on psychology and empowering customers to understand and adopt new technologies.</li>
</ul><br/>
<h3>Challenges and Solutions in Critical Infrastructure</h3>
<ul>
 	<li>Meir discusses the differences between manufacturing and service-intensive infrastructure organizations.</li>
 	<li>Meir explains why ERP systems are not ideal for service-intensive organizations and highlights the common challenges of life cycle management and intelligence.</li>
 	<li>Meir emphasizes the use of Hexagon AI as a platform for various industries, including smart cities, campuses, hospitals, energy, and utilities.</li>
 	<li>Meir explains how GIV Solutions' solutions help organizations manage their infrastructure and reduce risk, creating a holistic management tool.</li>
</ul><br/>
<h3>Transition to Octave and Its Impact</h3>
<ul>
 	<li>Scott MacKenzie asks about the impact of the transition from Hexagon AI to Octave on customers.</li>
 	<li>Meir explains the internal perspective of the transition, including the acquisition of EAM from Yep and the creation of a business opportunity.</li>
 	<li>Meir details the benefits of combining different divisions under one company, including alignment of targets and acceleration of solutions.</li>
 	<li>Meir reassures customers that the transition will not affect their operations and will actually improve the quality and go-to-market of solutions.</li>
</ul><br/>
<h3>Customer Trust and Long-Term Relationships</h3>
<ul>
 	<li>Scott MacKenzie emphasizes the importance of stability and trust for customers.</li>
 	<li>Meir highlights the long-term commitment of GIV Solutions, with contracts lasting up to 25 years and a focus on reliability and risk reduction.</li>
 	<li>Meir shares customer testimonials and case studies, showcasing the success and trust in GIV Solutions' solutions.</li>
 	<li>Meir explains the flexibility of GIV Solutions' platform and the ability to adapt to organizational changes quickly.</li>
</ul><br/>
<h3>GIV Solutions' Growth and Market Position</h3>
<ul>
 	<li>Meir discusses the growth of GIV Solutions, including the addition of new team members and the company's continuous expansion.</li>
 	<li>Meir highlights the company's innovation and the approval of innovation grants by the Israeli Innovation Authority.</li>
 	<li>Meir explains the company's ability to manage multiple projects globally and the trust they have built with customers.</li>
 	<li>Meir emphasizes the importance of being a reliable partner and the company's commitment to customer success.</li>
</ul><br/>
<h3>Tom's Role and Background at GIV Solutions</h3>
<ul>
 	<li>Tom introduces himself as the Global VP of Marketing and Solutions at GIV Solutions.</li>
 	<li>Tom shares his background, starting from the bottom and working his way up to his current role.</li>
 	<li>Tom highlights his experience with complex transportation projects, including the light rails in Tel Aviv and Jerusalem.</li>
 	<li>Tom explains the challenges and successes of these projects, emphasizing the integration of different systems and the smooth operation of the systems.</li>
</ul><br/>
<h3>Smart Cities and Integration Challenges</h3>
<ul>
 	<li>Tom discusses the implementation of smart cities, including the integration of various systems and the management of different departments.</li>
 	<li>Tom shares an example of the National Police Academy, where GIV Solutions manages the entire life cycle of police cadets.</li>
 	<li>Tom explains the benefits of the system, including proactive management and the prevention of issues.</li>
 	<li>Tom highlights the complexity of the project and the successful integration of different systems.</li>
</ul><br/>
<h3>Redundancy and Reliability in Critical Infrastructure</h3>
<ul>
 	<li>Tom discusses the redundancy and reliability of the systems implemented in critical infrastructure projects.</li>
 	<li>Tom explains the design of the systems to be 100% redundant, ensuring continuous operation even during updates.</li>
 	<li>Tom shares the challenges of managing updates in an on-premises system and the solutions they have implemented.</li>
 	<li>Tom emphasizes the importance of reliability and the ability to handle complex projects with multiple contractors.</li>
</ul><br/>
<h3>Conclusion and Future Plans</h3>
<ul>
 	<li>Scott MacKenzie thanks Tom and Meir for their insights and highlights the importance of their work in the industry.</li>
 	<li>Scott MacKenzie mentions the upcoming Industrial News Network and its goal to provide quick and relevant information to industry professionals.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to GIV Solutions and explore their solutions further.</li>
 	<li>Scott MacKenzie concludes the conversation, emphasizing the importance of innovation, collaboration, and problem-solving in the industry.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MEIR GIVON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/meir-givon-2b53b/" target="_blank" rel="noopener">https://www.linkedin.com/in/meir-givon-2b53b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/giv-solutions/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/giv-solutions/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://giv-solutions.com/" target="_blank" rel="noopener">https://giv-solutions.com/</a>
<h2>TOM GIVON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tom-givon/" target="_blank" rel="noopener">https://www.linkedin.com/in/tom-givon/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/0R7Gp9zqZfY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/meir-and-tom-givon-with-giv-solutions]]></link><guid isPermaLink="false">d9d9001e-30dc-4e40-b66c-d27fe1d80ea7</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 11 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/d9d9001e-30dc-4e40-b66c-d27fe1d80ea7.mp3" length="54285551" type="audio/mpeg"/><itunes:duration>37:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/887d514d-af0a-4aa4-9423-3fb06752b1d2/index.html" type="text/html"/></item><item><title>Matt Neal and Sergey Kynev with Siemens Energy</title><itunes:title>Matt Neal and Sergey Kynev with Siemens Energy</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Matt Neal and Sergey Kynev with Siemens Energy </strong>about "E-STATCOM and Data Centers and Impact to Power Quality"<strong>.</strong>
<div></div>
<div>
<div>

Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses grid stability and solutions with Matt Neal and Sergey Kynev from Siemens Energy. They highlight the challenges of maintaining grid stability, particularly with the increasing demand from data centers. Siemens Energy's solutions, such as STATCOM and E-STATCOM, provide reactive and active power control, enhancing grid stability and efficiency. The conversation also touches on the need for collaboration among stakeholders, including utilities, technology providers, and data center owners, to address the growing demands on the grid.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Siemens Energy through their website or Matt on LinkedIn to discuss any challenges related to grid stability and data center impacts.</li>
 	<li>[ ] Reach out to Sergey on LinkedIn or contact Siemens Energy to discuss further about STATCOM and E-STATCOM solutions.</li>
 	<li>[ ] Attend the IEEE conference in Austin to engage with the task forces and standard development groups involved in these topics.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of collaboration, education, and innovation in the industrial sector.</li>
 	<li>Scott mentions the availability of an e-book on industrial talk, which covers core components of successful industrial companies.</li>
 	<li>Scott announces the launch of an Industrial News Network to centralize industry information and make it more accessible.</li>
</ul><br/>
<h3>Introduction of Matt and Sergey from Siemens Energy</h3>
<ul>
 	<li>Scott welcomes Matt Neal and Sergey Kynev from Siemens Energy to discuss challenges and solutions in the grid.</li>
 	<li>Matt provides a background on his role at Siemens Energy, focusing on grid solutions in North America.</li>
 	<li>Sergey shares his career journey with Siemens Energy, specializing in grid stability equipment.</li>
 	<li>Scott and the guests discuss the importance of grid stability and the role of transmission and power generation in maintaining it.</li>
</ul><br/>
<h3>Challenges and Solutions in Grid Stability</h3>
<ul>
 	<li>Scott and Matt discuss the need for more transmission lines and the challenges of building new infrastructure.</li>
 	<li>Sergey explains the concept of grid stability, focusing on frequency and voltage balance.</li>
 	<li>Sergey introduces STATCOM (Static Synchronous Compensator) as a solution to control voltage and provide reactive power.</li>
 	<li>The conversation touches on the importance of strategically placing STATCOM devices in key transmission substations.</li>
</ul><br/>
<h3>Modernization and Flexibility in Grid Solutions</h3>
<ul>
 	<li>Matt emphasizes the importance of working with partners and running studies to predict new load pockets and generation.</li>
 	<li>Sergey highlights the flexibility and adaptability of modern STATCOM devices compared to traditional solutions.</li>
 	<li>Scott and Matt discuss the need for nimble and automated solutions to meet the rapidly evolving demands of the grid.</li>
 	<li>The conversation covers the role of system operators and the importance of automation in maintaining grid stability.</li>
</ul><br/>
<h3>Impact of Data Centers on Grid Stability</h3>
<ul>
 	<li>Scott and Sergey discuss the significant demand for power from data centers and the challenges they pose to the grid.</li>
 	<li>Sergey explains the unique load behavior of AI data centers, which peak within milliseconds or seconds.</li>
 	<li>Sergey introduces the concept of E-STATCOM, which combines STATCOM with energy storage to smooth out load fluctuations.</li>
 	<li>The conversation highlights the need for collaboration among stakeholders, including utilities, technology providers, and data center owners.</li>
</ul><br/>
<h3>Future of Grid Solutions and Industry Collaboration</h3>
<ul>
 	<li>Matt and Sergey discuss the importance of aligning stakeholders to solve the challenges posed by data centers.</li>
 	<li>Scott emphasizes the need for a nimble mindset to address the rapid changes in the industry.</li>
 	<li>The conversation touches on the regulatory environment and the challenges of long-range planning in the utility sector.</li>
 	<li>Sergey and Matt encourage listeners to reach out and collaborate to find solutions to the challenges discussed.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Matt and Sergey for their insights and contributions to the conversation.</li>
 	<li>Sergey provides information on how to contact him through LinkedIn and upcoming events like the IEEE conference.</li>
 	<li>Matt suggests reaching out to Siemens Energy through their website or LinkedIn for further discussions.</li>
 	<li>Scott encourages listeners to stay connected and participate in the Industrial News Network to stay informed and succeed in the industry.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATT NEAL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/matt-neal-2aa75b7/" target="_blank" rel="noopener">https://www.linkedin.com/in/matt-neal-2aa75b7/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/siemens-energy/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens-energy/</a>

<strong>Company Website:</strong> <a href="https://www.siemens-energy.com/global/en/home.html" target="_blank" rel="noopener">https://www.siemens-energy.com/global/en/home.html</a>
<h2>SERGEY KYNEV'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sergeykynev/" target="_blank" rel="noopener">https://www.linkedin.com/in/sergeykynev/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fI--4BgAE7Q
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is talking to <strong>Matt Neal and Sergey Kynev with Siemens Energy </strong>about "E-STATCOM and Data Centers and Impact to Power Quality"<strong>.</strong>
<div></div>
<div>
<div>

Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses grid stability and solutions with Matt Neal and Sergey Kynev from Siemens Energy. They highlight the challenges of maintaining grid stability, particularly with the increasing demand from data centers. Siemens Energy's solutions, such as STATCOM and E-STATCOM, provide reactive and active power control, enhancing grid stability and efficiency. The conversation also touches on the need for collaboration among stakeholders, including utilities, technology providers, and data center owners, to address the growing demands on the grid.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Siemens Energy through their website or Matt on LinkedIn to discuss any challenges related to grid stability and data center impacts.</li>
 	<li>[ ] Reach out to Sergey on LinkedIn or contact Siemens Energy to discuss further about STATCOM and E-STATCOM solutions.</li>
 	<li>[ ] Attend the IEEE conference in Austin to engage with the task forces and standard development groups involved in these topics.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of collaboration, education, and innovation in the industrial sector.</li>
 	<li>Scott mentions the availability of an e-book on industrial talk, which covers core components of successful industrial companies.</li>
 	<li>Scott announces the launch of an Industrial News Network to centralize industry information and make it more accessible.</li>
</ul><br/>
<h3>Introduction of Matt and Sergey from Siemens Energy</h3>
<ul>
 	<li>Scott welcomes Matt Neal and Sergey Kynev from Siemens Energy to discuss challenges and solutions in the grid.</li>
 	<li>Matt provides a background on his role at Siemens Energy, focusing on grid solutions in North America.</li>
 	<li>Sergey shares his career journey with Siemens Energy, specializing in grid stability equipment.</li>
 	<li>Scott and the guests discuss the importance of grid stability and the role of transmission and power generation in maintaining it.</li>
</ul><br/>
<h3>Challenges and Solutions in Grid Stability</h3>
<ul>
 	<li>Scott and Matt discuss the need for more transmission lines and the challenges of building new infrastructure.</li>
 	<li>Sergey explains the concept of grid stability, focusing on frequency and voltage balance.</li>
 	<li>Sergey introduces STATCOM (Static Synchronous Compensator) as a solution to control voltage and provide reactive power.</li>
 	<li>The conversation touches on the importance of strategically placing STATCOM devices in key transmission substations.</li>
</ul><br/>
<h3>Modernization and Flexibility in Grid Solutions</h3>
<ul>
 	<li>Matt emphasizes the importance of working with partners and running studies to predict new load pockets and generation.</li>
 	<li>Sergey highlights the flexibility and adaptability of modern STATCOM devices compared to traditional solutions.</li>
 	<li>Scott and Matt discuss the need for nimble and automated solutions to meet the rapidly evolving demands of the grid.</li>
 	<li>The conversation covers the role of system operators and the importance of automation in maintaining grid stability.</li>
</ul><br/>
<h3>Impact of Data Centers on Grid Stability</h3>
<ul>
 	<li>Scott and Sergey discuss the significant demand for power from data centers and the challenges they pose to the grid.</li>
 	<li>Sergey explains the unique load behavior of AI data centers, which peak within milliseconds or seconds.</li>
 	<li>Sergey introduces the concept of E-STATCOM, which combines STATCOM with energy storage to smooth out load fluctuations.</li>
 	<li>The conversation highlights the need for collaboration among stakeholders, including utilities, technology providers, and data center owners.</li>
</ul><br/>
<h3>Future of Grid Solutions and Industry Collaboration</h3>
<ul>
 	<li>Matt and Sergey discuss the importance of aligning stakeholders to solve the challenges posed by data centers.</li>
 	<li>Scott emphasizes the need for a nimble mindset to address the rapid changes in the industry.</li>
 	<li>The conversation touches on the regulatory environment and the challenges of long-range planning in the utility sector.</li>
 	<li>Sergey and Matt encourage listeners to reach out and collaborate to find solutions to the challenges discussed.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Matt and Sergey for their insights and contributions to the conversation.</li>
 	<li>Sergey provides information on how to contact him through LinkedIn and upcoming events like the IEEE conference.</li>
 	<li>Matt suggests reaching out to Siemens Energy through their website or LinkedIn for further discussions.</li>
 	<li>Scott encourages listeners to stay connected and participate in the Industrial News Network to stay informed and succeed in the industry.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATT NEAL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/matt-neal-2aa75b7/" target="_blank" rel="noopener">https://www.linkedin.com/in/matt-neal-2aa75b7/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/siemens-energy/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens-energy/</a>

<strong>Company Website:</strong> <a href="https://www.siemens-energy.com/global/en/home.html" target="_blank" rel="noopener">https://www.siemens-energy.com/global/en/home.html</a>
<h2>SERGEY KYNEV'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sergeykynev/" target="_blank" rel="noopener">https://www.linkedin.com/in/sergeykynev/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/fI--4BgAE7Q
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/matt-neal-and-sergey-with-siemensenergy]]></link><guid isPermaLink="false">45e40fc4-280e-45db-9a5d-3c072316303d</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Wed, 09 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/45e40fc4-280e-45db-9a5d-3c072316303d.mp3" length="47787119" type="audio/mpeg"/><itunes:duration>33:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/d9dad416-cc83-4e8d-9b39-f7b366987fb3/index.html" type="text/html"/></item><item><title>Alan Ross with APC Media</title><itunes:title>Alan Ross with APC Media</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Alan Ross, Managing Editor at APC Media </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Insights into the Dynamic Utility/Energy Market</span>"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie and Alan Ross discuss the five elements of successful companies: education, collaboration, innovation, culture investment, and communication. They highlight the importance of trust and innovation in the power industry, noting Siemens' leadership. Ross emphasizes the need for condition-based maintenance and the formation of the Safety and Reliability Association (SARA) to address electrical safety and reliability. He also discusses the impact of renewable energy on the grid and the importance of promoting women in the industry. The conversation concludes with a call to action for industry professionals to engage with SARA and download free resources from Industrial Talk.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Alan Ross (alan.ross@apc.media) to learn more about SARA and get involved.</li>
 	<li>[ ] Download the free ebook and workbook from industrial talk.</li>
 	<li>[ ] Explore the Siemens website (siemens.com) to learn about their smart infrastructure and grid software solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Podcast Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott mentions a free ebook and workbook available on Industrial Talk, highlighting five elements of successful companies: education, collaboration, innovation, culture investment, and effective communication.</li>
 	<li>Scott MacKenzie, describing him as a passionate industry professional dedicated to sharing innovations and trends.</li>
 	<li>Scott MacKenzie thanks listeners for their support and celebrates industry professionals for their boldness, bravery, and problem-solving skills.</li>
</ul><br/>
<h3>Welcome to Distribute Tech and Siemens Sponsorship</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to Distribute Tech in Dallas, Texas, sponsored by Siemens Smart Infrastructure and Grid Software.</li>
 	<li>Scott and Alan Ross discuss their excitement about being at the event and their recent podcast appearances.</li>
 	<li>Scott and Alan Ross share light-hearted banter about their appearances and the importance of looking dapper in the industry.</li>
 	<li>Scott and Alan Ross discuss the busy nature of the event and the importance of smaller vendors in the industry.</li>
</ul><br/>
<h3>Discussion on Trust and Innovation in the Power Industry</h3>
<ul>
 	<li>Scott MacKenzie expresses concerns about finding trusted individuals in the renaissance of technology and innovation in the power generation and utilities sectors.</li>
 	<li>Alan Ross emphasizes the trustworthiness and character of people in the power industry, highlighting Siemens as a highly innovative company.</li>
 	<li>Alan Ross shares a saying about Siemens, "No one ever got fired for buying from Siemens," and discusses the consolidation of major players in the industry.</li>
 	<li>Alan Ross explains the shift from transactional sales to problem-solving and the importance of listening to customer needs.</li>
</ul><br/>
<h3>Renaissance in the Power Industry and Travel Opportunities</h3>
<ul>
 	<li>Alan Ross discusses the renaissance in the industrial, commercial, and utility power industry, noting its global impact.</li>
 	<li>Scott MacKenzie and Alan Ross talk about the travel opportunities in the industry and the exciting challenges it presents.</li>
 	<li>Alan Ross shares insights about his company, APC Media, and its operations in Croatia, highlighting the European tilt of their operations.</li>
 	<li>Alan Ross provides statistics about their readership, including the mix of professionals and the focus on various aspects of the power industry.</li>
</ul><br/>
<h3>Promoting Women in the Power Industry</h3>
<ul>
 	<li>Speaker 3 discusses the importance of promoting women in the power industry and the challenges they face.</li>
 	<li>Scott MacKenzie and Speaker 3 talk about the Women in Clean Tech event they sponsored and the profile of women in power systems.</li>
 	<li>Alan Ross shares examples of women in significant positions of authority in the industry, emphasizing the need for more promotion and recognition.</li>
 	<li>Scott MacKenzie and Speaker 3 discuss the demand for individuals in the industry and the role of women in meeting this demand.</li>
</ul><br/>
<h3>Formation of the Safety and Reliability Association</h3>
<ul>
 	<li>Alan Ross shares the story of forming the Safety and Reliability Association (SARA) after retiring from the Electric Power Reliability Alliance (EPRA).</li>
 	<li>The new organization aims to focus on electrical and mechanical safety and reliability, addressing the needs of the changing industry.</li>
 	<li>Alan Ross explains the board members and their roles, highlighting the importance of practical knowledge and better practices.</li>
 	<li>The first working group of SARA is focused on creating a gap analysis for implementing an Electrical Maintenance Program (EMP).</li>
</ul><br/>
<h3>Condition-Based Maintenance and Electrical Asset Management</h3>
<ul>
 	<li>Scott MacKenzie and Alan Ross discuss the shift from time-based to condition-based maintenance for electrical assets.</li>
 	<li>Alan Ross explains the benefits of using data to identify and address issues in electrical equipment, saving time and money.</li>
 	<li>The importance of proactive maintenance to prevent equipment failure and improve overall reliability is emphasized.</li>
 	<li>Alan Ross highlights the impact of renewable energy sources on the grid and the need for clean power to avoid aging equipment prematurely.</li>
</ul><br/>
<h3>Impact of Renewable Energy on the Grid</h3>
<ul>
 	<li>Alan Ross discusses the challenges posed by the influx of renewable energy sources and the need for clean power.</li>
 	<li>The conversion of DC power from renewable sources to AC for the grid introduces transients and harmonics that can impact industrial and commercial systems.</li>
 	<li>The importance of microgrids and the role of industrials and data centers in generating and managing power is highlighted.</li>
 	<li>Alan Ross emphasizes the need for an EMP program to address these challenges and improve the reliability and safety of electrical systems.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Alan Ross for the conversation and highlights his influence and contributions to the industry.</li>
 	<li>Alan Ross provides his contact information for those interested in connecting with him or learning more about SARA.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to Alan Ross and to download the free ebook and workbook available on Industrial Talk.</li>
 	<li>The podcast concludes with a reminder of the event sponsor, Siemens, and an invitation to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALAN ROSS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/amrstr179/" target="_blank" rel="noopener">https://www.linkedin.com/in/amrstr179/</a>

<strong>Company Website:</strong> <a href="https://apc.media/" target="_blank" rel="noopener">https://apc.media/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/J0tQ7ysDEhU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Alan Ross, Managing Editor at APC Media </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Insights into the Dynamic Utility/Energy Market</span>"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie and Alan Ross discuss the five elements of successful companies: education, collaboration, innovation, culture investment, and communication. They highlight the importance of trust and innovation in the power industry, noting Siemens' leadership. Ross emphasizes the need for condition-based maintenance and the formation of the Safety and Reliability Association (SARA) to address electrical safety and reliability. He also discusses the impact of renewable energy on the grid and the importance of promoting women in the industry. The conversation concludes with a call to action for industry professionals to engage with SARA and download free resources from Industrial Talk.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Alan Ross (alan.ross@apc.media) to learn more about SARA and get involved.</li>
 	<li>[ ] Download the free ebook and workbook from industrial talk.</li>
 	<li>[ ] Explore the Siemens website (siemens.com) to learn about their smart infrastructure and grid software solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Podcast Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott mentions a free ebook and workbook available on Industrial Talk, highlighting five elements of successful companies: education, collaboration, innovation, culture investment, and effective communication.</li>
 	<li>Scott MacKenzie, describing him as a passionate industry professional dedicated to sharing innovations and trends.</li>
 	<li>Scott MacKenzie thanks listeners for their support and celebrates industry professionals for their boldness, bravery, and problem-solving skills.</li>
</ul><br/>
<h3>Welcome to Distribute Tech and Siemens Sponsorship</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to Distribute Tech in Dallas, Texas, sponsored by Siemens Smart Infrastructure and Grid Software.</li>
 	<li>Scott and Alan Ross discuss their excitement about being at the event and their recent podcast appearances.</li>
 	<li>Scott and Alan Ross share light-hearted banter about their appearances and the importance of looking dapper in the industry.</li>
 	<li>Scott and Alan Ross discuss the busy nature of the event and the importance of smaller vendors in the industry.</li>
</ul><br/>
<h3>Discussion on Trust and Innovation in the Power Industry</h3>
<ul>
 	<li>Scott MacKenzie expresses concerns about finding trusted individuals in the renaissance of technology and innovation in the power generation and utilities sectors.</li>
 	<li>Alan Ross emphasizes the trustworthiness and character of people in the power industry, highlighting Siemens as a highly innovative company.</li>
 	<li>Alan Ross shares a saying about Siemens, "No one ever got fired for buying from Siemens," and discusses the consolidation of major players in the industry.</li>
 	<li>Alan Ross explains the shift from transactional sales to problem-solving and the importance of listening to customer needs.</li>
</ul><br/>
<h3>Renaissance in the Power Industry and Travel Opportunities</h3>
<ul>
 	<li>Alan Ross discusses the renaissance in the industrial, commercial, and utility power industry, noting its global impact.</li>
 	<li>Scott MacKenzie and Alan Ross talk about the travel opportunities in the industry and the exciting challenges it presents.</li>
 	<li>Alan Ross shares insights about his company, APC Media, and its operations in Croatia, highlighting the European tilt of their operations.</li>
 	<li>Alan Ross provides statistics about their readership, including the mix of professionals and the focus on various aspects of the power industry.</li>
</ul><br/>
<h3>Promoting Women in the Power Industry</h3>
<ul>
 	<li>Speaker 3 discusses the importance of promoting women in the power industry and the challenges they face.</li>
 	<li>Scott MacKenzie and Speaker 3 talk about the Women in Clean Tech event they sponsored and the profile of women in power systems.</li>
 	<li>Alan Ross shares examples of women in significant positions of authority in the industry, emphasizing the need for more promotion and recognition.</li>
 	<li>Scott MacKenzie and Speaker 3 discuss the demand for individuals in the industry and the role of women in meeting this demand.</li>
</ul><br/>
<h3>Formation of the Safety and Reliability Association</h3>
<ul>
 	<li>Alan Ross shares the story of forming the Safety and Reliability Association (SARA) after retiring from the Electric Power Reliability Alliance (EPRA).</li>
 	<li>The new organization aims to focus on electrical and mechanical safety and reliability, addressing the needs of the changing industry.</li>
 	<li>Alan Ross explains the board members and their roles, highlighting the importance of practical knowledge and better practices.</li>
 	<li>The first working group of SARA is focused on creating a gap analysis for implementing an Electrical Maintenance Program (EMP).</li>
</ul><br/>
<h3>Condition-Based Maintenance and Electrical Asset Management</h3>
<ul>
 	<li>Scott MacKenzie and Alan Ross discuss the shift from time-based to condition-based maintenance for electrical assets.</li>
 	<li>Alan Ross explains the benefits of using data to identify and address issues in electrical equipment, saving time and money.</li>
 	<li>The importance of proactive maintenance to prevent equipment failure and improve overall reliability is emphasized.</li>
 	<li>Alan Ross highlights the impact of renewable energy sources on the grid and the need for clean power to avoid aging equipment prematurely.</li>
</ul><br/>
<h3>Impact of Renewable Energy on the Grid</h3>
<ul>
 	<li>Alan Ross discusses the challenges posed by the influx of renewable energy sources and the need for clean power.</li>
 	<li>The conversion of DC power from renewable sources to AC for the grid introduces transients and harmonics that can impact industrial and commercial systems.</li>
 	<li>The importance of microgrids and the role of industrials and data centers in generating and managing power is highlighted.</li>
 	<li>Alan Ross emphasizes the need for an EMP program to address these challenges and improve the reliability and safety of electrical systems.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Alan Ross for the conversation and highlights his influence and contributions to the industry.</li>
 	<li>Alan Ross provides his contact information for those interested in connecting with him or learning more about SARA.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to Alan Ross and to download the free ebook and workbook available on Industrial Talk.</li>
 	<li>The podcast concludes with a reminder of the event sponsor, Siemens, and an invitation to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALAN ROSS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/amrstr179/" target="_blank" rel="noopener">https://www.linkedin.com/in/amrstr179/</a>

<strong>Company Website:</strong> <a href="https://apc.media/" target="_blank" rel="noopener">https://apc.media/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/J0tQ7ysDEhU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/alan-ross-apc-media]]></link><guid isPermaLink="false">f2daad00-6d1a-4861-802d-4a218bfa0f4e</guid><itunes:image href="https://artwork.captivate.fm/cce8c420-0a1a-47a3-9056-4c6fba945a20/UjO0F1sguV2wPgbIM-UCp1AF.png"/><pubDate>Mon, 07 Jul 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/f2daad00-6d1a-4861-802d-4a218bfa0f4e.mp3" length="37359791" type="audio/mpeg"/><itunes:duration>25:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Greg Holdsworth with Hexagon Manufacturing Intelligence</title><itunes:title>Greg Holdsworth with Hexagon Manufacturing Intelligence</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Greg Holdsworth, with at Hexagon Manufacturing Intelligence </strong>about "Game changing metrology solution"<strong>.</strong>
<div>Scott MacKenzie discusses the Industrial Talk podcast and the importance of education, collaboration, innovation, and effective communication in industrial success. He highlights a free ebook and workbook on these elements. At Hexagon Live in Las Vegas, Scott interviews Greg Holdsworth about Hexagon's autonomous metrology suite, which automates measurement processes to improve accuracy, speed, and standardization. Greg explains how the software imports CAD models and generates measurement programs, reducing human error. The technology, used in low-volume, highly engineered products, enhances quality control by validating parts against digital twins. Greg can be contacted via LinkedIn.</div>
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Greg Holdsworth on LinkedIn</li>
 	<li>[ ] Explore Hexagon's autonomous metrology suite for potential use in high-precision, low-volume manufacturing applications</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast and Event Highlights</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing the importance of education, collaboration, innovation, and effective communication in industrial success.</li>
 	<li>Scott highlights the free ebook and workbook available on Industrial Talk, focusing on the five elements of successful companies.</li>
 	<li>The podcast episode features a conversation with Greg Holdsworth from Hexagon Manufacturing Intelligence at Hexagon Live in Las Vegas.</li>
 	<li>Scott encourages listeners to check out the video of the event on YouTube and mentions the upcoming Boston Med Device event in September.</li>
</ul><br/>
<h3>Greg Holdsworth's Background and Role at Hexagon</h3>
<ul>
 	<li>Greg Holdsworth shares his 19-year tenure with Hexagon, starting as a contractor in 2006 and joining full-time in 2011.</li>
 	<li>Greg explains his role as the portfolio manager for the autonomous metrology suite, which includes various applications in autonomous metrology.</li>
 	<li>He describes metrology as the science of measurement, essential for ensuring accuracy and precision in manufacturing.</li>
 	<li>Greg provides a brief overview of his career progression from the shop floor to product management, focusing on cloud solutions.</li>
</ul><br/>
<h3>Challenges and Solutions in Metrology</h3>
<ul>
 	<li>Greg discusses the challenges of skill reduction in engineering and manufacturing, particularly in niche areas like metrology.</li>
 	<li>He emphasizes the importance of standardization to avoid human error in measurement, especially for parts with critical dimensions.</li>
 	<li>The autonomous metrology suite aims to address these challenges by automating the measurement process, ensuring consistency and speed.</li>
 	<li>Greg explains how the software imports the model and drawing intent, eliminating the need for manual measurements and ensuring accuracy.</li>
</ul><br/>
<h3>Technical Demonstration of Autonomous Metrology Suite</h3>
<ul>
 	<li>Greg demonstrates the autonomous metrology suite's capabilities, including the import of CAD models and the generation of measurement programs.</li>
 	<li>He explains how the software decides the most appropriate measurement methods based on the part's geometry and available hardware.</li>
 	<li>The simulation shows the machine's movements and measurements, highlighting the speed and standardization benefits of the autonomous metrology suite.</li>
 	<li>Greg discusses the integration of the solution with CNC machines and coordinate measuring machines (CMMs) for validation and quality control.</li>
</ul><br/>
<h3>Applications and Benefits of Autonomous Metrology Suite</h3>
<ul>
 	<li>Greg explains the benefits of the autonomous metrology suite, including increased accuracy, reduced measurement time, and standardized results.</li>
 	<li>He describes how the solution can be used in both high-volume and low-volume production, depending on the application.</li>
 	<li>The simulation demonstrates the use of both tactile and laser probes, highlighting the advantages of each in different scenarios.</li>
 	<li>Greg mentions the manufacturing capabilities of Hexagon, including the production of next-generation machines in Wetzlar, Germany.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Greg Holdsworth for the insightful conversation and encourages listeners to connect with Greg on LinkedIn.</li>
 	<li>Scott reiterates the importance of education, collaboration, and innovation in the industrial sector.</li>
 	<li>He invites listeners to check out the Industrial Talk platform for more conversations and updates on industry trends and innovations.</li>
 	<li>The episode concludes with a reminder of the upcoming Boston Med Device event and a call to action for listeners to engage with the Industrial Talk community.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG HOLDSWORTH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/greg-holdsworth-17896060/" target="_blank" rel="noopener">https://www.linkedin.com/in/greg-holdsworth-17896060/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/company/divisions/manufacturing-intelligence?utm_easyredir=www.hexagonmi.com" target="_blank" rel="noopener">https://hexagon.com/company/divisions/manufacturing-intelligence?utm_easyredir=www.hexagonmi.com</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/e4nXhbUh36Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Greg Holdsworth, with at Hexagon Manufacturing Intelligence </strong>about "Game changing metrology solution"<strong>.</strong>
<div>Scott MacKenzie discusses the Industrial Talk podcast and the importance of education, collaboration, innovation, and effective communication in industrial success. He highlights a free ebook and workbook on these elements. At Hexagon Live in Las Vegas, Scott interviews Greg Holdsworth about Hexagon's autonomous metrology suite, which automates measurement processes to improve accuracy, speed, and standardization. Greg explains how the software imports CAD models and generates measurement programs, reducing human error. The technology, used in low-volume, highly engineered products, enhances quality control by validating parts against digital twins. Greg can be contacted via LinkedIn.</div>
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Greg Holdsworth on LinkedIn</li>
 	<li>[ ] Explore Hexagon's autonomous metrology suite for potential use in high-precision, low-volume manufacturing applications</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast and Event Highlights</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing the importance of education, collaboration, innovation, and effective communication in industrial success.</li>
 	<li>Scott highlights the free ebook and workbook available on Industrial Talk, focusing on the five elements of successful companies.</li>
 	<li>The podcast episode features a conversation with Greg Holdsworth from Hexagon Manufacturing Intelligence at Hexagon Live in Las Vegas.</li>
 	<li>Scott encourages listeners to check out the video of the event on YouTube and mentions the upcoming Boston Med Device event in September.</li>
</ul><br/>
<h3>Greg Holdsworth's Background and Role at Hexagon</h3>
<ul>
 	<li>Greg Holdsworth shares his 19-year tenure with Hexagon, starting as a contractor in 2006 and joining full-time in 2011.</li>
 	<li>Greg explains his role as the portfolio manager for the autonomous metrology suite, which includes various applications in autonomous metrology.</li>
 	<li>He describes metrology as the science of measurement, essential for ensuring accuracy and precision in manufacturing.</li>
 	<li>Greg provides a brief overview of his career progression from the shop floor to product management, focusing on cloud solutions.</li>
</ul><br/>
<h3>Challenges and Solutions in Metrology</h3>
<ul>
 	<li>Greg discusses the challenges of skill reduction in engineering and manufacturing, particularly in niche areas like metrology.</li>
 	<li>He emphasizes the importance of standardization to avoid human error in measurement, especially for parts with critical dimensions.</li>
 	<li>The autonomous metrology suite aims to address these challenges by automating the measurement process, ensuring consistency and speed.</li>
 	<li>Greg explains how the software imports the model and drawing intent, eliminating the need for manual measurements and ensuring accuracy.</li>
</ul><br/>
<h3>Technical Demonstration of Autonomous Metrology Suite</h3>
<ul>
 	<li>Greg demonstrates the autonomous metrology suite's capabilities, including the import of CAD models and the generation of measurement programs.</li>
 	<li>He explains how the software decides the most appropriate measurement methods based on the part's geometry and available hardware.</li>
 	<li>The simulation shows the machine's movements and measurements, highlighting the speed and standardization benefits of the autonomous metrology suite.</li>
 	<li>Greg discusses the integration of the solution with CNC machines and coordinate measuring machines (CMMs) for validation and quality control.</li>
</ul><br/>
<h3>Applications and Benefits of Autonomous Metrology Suite</h3>
<ul>
 	<li>Greg explains the benefits of the autonomous metrology suite, including increased accuracy, reduced measurement time, and standardized results.</li>
 	<li>He describes how the solution can be used in both high-volume and low-volume production, depending on the application.</li>
 	<li>The simulation demonstrates the use of both tactile and laser probes, highlighting the advantages of each in different scenarios.</li>
 	<li>Greg mentions the manufacturing capabilities of Hexagon, including the production of next-generation machines in Wetzlar, Germany.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Greg Holdsworth for the insightful conversation and encourages listeners to connect with Greg on LinkedIn.</li>
 	<li>Scott reiterates the importance of education, collaboration, and innovation in the industrial sector.</li>
 	<li>He invites listeners to check out the Industrial Talk platform for more conversations and updates on industry trends and innovations.</li>
 	<li>The episode concludes with a reminder of the upcoming Boston Med Device event and a call to action for listeners to engage with the Industrial Talk community.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG HOLDSWORTH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/greg-holdsworth-17896060/" target="_blank" rel="noopener">https://www.linkedin.com/in/greg-holdsworth-17896060/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/company/divisions/manufacturing-intelligence?utm_easyredir=www.hexagonmi.com" target="_blank" rel="noopener">https://hexagon.com/company/divisions/manufacturing-intelligence?utm_easyredir=www.hexagonmi.com</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/e4nXhbUh36Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/greg-holdsworth-with-hexagon-manufacturing-intelligence]]></link><guid isPermaLink="false">6cbd7486-ddb4-4f4b-a662-4a01a17753e4</guid><itunes:image href="https://artwork.captivate.fm/bf216045-19ea-43ec-bf7e-d545b242f118/6R9saxl1rdvEcFrEmqk7n44p.png"/><pubDate>Mon, 30 Jun 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/6cbd7486-ddb4-4f4b-a662-4a01a17753e4.mp3" length="27817775" type="audio/mpeg"/><itunes:duration>19:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/4cf27d79-aeb8-4385-a51d-a700d98bcdb5/index.html" type="text/html"/></item><item><title>Jeremiah Woodford with Verusen AI</title><itunes:title>Jeremiah Woodford with Verusen AI</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Jeremiah Woodford, Chief Revenue Officer at Verusen AI </strong>about "MRO powered by AI"<strong>.</strong>
<div>
<div>

Scott MacKenzie introduces the Industrial Talk podcast, highlighting five elements of successful companies: education, collaboration, innovation, culture, and communication. At the Xcelerate 2025 event, hosted by Fluke Reliability, Scott interviews Jeremiah Woodford from Verison AI, a company leveraging AI to optimize industrial maintenance and inventory management. Versen's technology, trained on MRO data, helps companies determine stocking levels and optimize spare parts inventory by integrating with ERP and EAM systems. The AI identifies duplicates, normalizes data, and makes stocking recommendations, improving reliability and uptime. Verison aims to automate processes, reducing the need for manual data entry and increasing efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Jeremiah Woodford on LinkedIn or visit Versen.com to get a demo of the software.</li>
 	<li>[ ] Explore how Versen's AI-powered technology can help optimize MRO inventory and improve maintenance and reliability at your industrial facility.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast and Xcelerate 2025</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott thanks listeners for their support and highlights the importance of education, collaboration, innovation, and effective communication in industrial success.</li>
 	<li>Scott mentions the Accelerate 2025 event, hosted by Fluke Reliability, and encourages listeners to connect with them for better reliability, maintenance, and asset management.</li>
 	<li>Scott introduces Jeremiah Woodford, a key figure in the industrial maintenance field, and provides a brief background on his career and company, Verison.</li>
</ul><br/>
<h3>Jeremiah Woodford's Background and Career Journey</h3>
<ul>
 	<li>Jeremiah Woodford shares his 20+ years of experience in heavy industrial maintenance, starting in the oil fields of Southeast Texas.</li>
 	<li>He discusses his transition from being a roughneck to an outdoor machinist in refineries and chemical plants, and later earning a computer science degree.</li>
 	<li>Jeremiah explains his involvement in maintenance software and his return to the plant environment.</li>
 	<li>Scott and Jeremiah discuss the evolution of technology and its impact on leveraging solutions effectively in the industrial sector.</li>
</ul><br/>
<h3>Introduction to Versen and AI Technology</h3>
<ul>
 	<li>Jeremiah explains the origin and meaning of Versen, which means "truth" in Latin.</li>
 	<li>He describes Verison as an AI company focused on leveraging large language models trained on MRO (Maintenance, Repair, and Overhaul) data.</li>
 	<li>Jeremiah shares his excitement about the technology and how it was developed through a joint venture with Georgia Tech and Stanford.</li>
 	<li>Scott asks Jeremiah to explain MRO, and Jeremiah provides a detailed definition and its relevance to industrial maintenance.</li>
</ul><br/>
<h3>Versen's Mission and AI Capabilities</h3>
<ul>
 	<li>Jeremiah outlines Versen's goal of helping industrial companies determine the stocking levels of maintenance spare parts by integrating with ERP and EAM systems.</li>
 	<li>He explains how Versen's AI technology can make sense of large amounts of data, often perceived as bad, and improve inventory management.</li>
 	<li>Jeremiah provides an example of how the AI can normalize data and identify duplicates, optimizing inventory levels across multiple plants.</li>
 	<li>Scott and Jeremiah discuss the challenges of data normalization and the importance of accurate data for effective inventory management.</li>
</ul><br/>
<h3>Implementation and User Experience</h3>
<ul>
 	<li>Jeremiah describes the typical implementation process, where Versen's software pulls data from ERP and EAM systems to make stocking recommendations.</li>
 	<li>He explains the workflow for approving or rejecting recommendations, emphasizing the importance of user interaction and validation.</li>
 	<li>Jeremiah highlights the goal of reducing the time users spend in the software, allowing them to focus on more critical tasks.</li>
 	<li>Scott asks about the user interface, and Jeremiah explains that the system is designed for material managers and procurement personnel, with notifications for maintenance personnel.</li>
</ul><br/>
<h3>Optimizing Inventory and Supply Chain</h3>
<ul>
 	<li>Jeremiah discusses the importance of optimizing inventory levels to improve reliability and uptime, using a North Sea project as an example.</li>
 	<li>He explains how Versen's system can identify critical spares and optimize their placement, reducing the need for costly helicopter or fast boat deliveries.</li>
 	<li>Scott and Jeremiah talk about the criticality of assets and how Versen's system can integrate with existing asset management software.</li>
 	<li>Jeremiah emphasizes the importance of continuous monitoring and adjusting inventory levels based on changes in equipment criticality and usage.</li>
</ul><br/>
<h3>Future of AI in Industrial Maintenance</h3>
<ul>
 	<li>Jeremiah shares Versen's vision of building AI agents to automate inventory management, reducing the need for manual intervention.</li>
 	<li>He explains the goal of achieving management by exception, where the AI system makes recommendations and notifies users only when necessary.</li>
 	<li>Scott and Jeremiah discuss the potential for AI to revolutionize the industrial maintenance sector by automating menial tasks and improving efficiency.</li>
 	<li>Jeremiah provides contact information for Verison and encourages listeners to get a demo of the software to see its capabilities.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott thanks Jeremiah for sharing his insights and experiences on the podcast.</li>
 	<li>Scott reiterates the importance of education, collaboration, innovation, and effective communication in industrial success.</li>
 	<li>He encourages listeners to download the free ebook and workbook available on Industrial Talk.</li>
 	<li>Scott invites listeners to stay tuned for future episodes and to continue supporting industry professionals.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JEREMIAH WOODFORD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jeremiahwoodford/" target="_blank" rel="noopener">https://www.linkedin.com/in/jeremiahwoodford/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/verusenai/" target="_blank" rel="noopener">https://www.linkedin.com/company/verusenai/</a>

<strong>Company Website:</strong> <a href="https://verusen.com/" target="_blank" rel="noopener">https://verusen.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/sw6AO0z55tI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Jeremiah Woodford, Chief Revenue Officer at Verusen AI </strong>about "MRO powered by AI"<strong>.</strong>
<div>
<div>

Scott MacKenzie introduces the Industrial Talk podcast, highlighting five elements of successful companies: education, collaboration, innovation, culture, and communication. At the Xcelerate 2025 event, hosted by Fluke Reliability, Scott interviews Jeremiah Woodford from Verison AI, a company leveraging AI to optimize industrial maintenance and inventory management. Versen's technology, trained on MRO data, helps companies determine stocking levels and optimize spare parts inventory by integrating with ERP and EAM systems. The AI identifies duplicates, normalizes data, and makes stocking recommendations, improving reliability and uptime. Verison aims to automate processes, reducing the need for manual data entry and increasing efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Jeremiah Woodford on LinkedIn or visit Versen.com to get a demo of the software.</li>
 	<li>[ ] Explore how Versen's AI-powered technology can help optimize MRO inventory and improve maintenance and reliability at your industrial facility.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast and Xcelerate 2025</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott thanks listeners for their support and highlights the importance of education, collaboration, innovation, and effective communication in industrial success.</li>
 	<li>Scott mentions the Accelerate 2025 event, hosted by Fluke Reliability, and encourages listeners to connect with them for better reliability, maintenance, and asset management.</li>
 	<li>Scott introduces Jeremiah Woodford, a key figure in the industrial maintenance field, and provides a brief background on his career and company, Verison.</li>
</ul><br/>
<h3>Jeremiah Woodford's Background and Career Journey</h3>
<ul>
 	<li>Jeremiah Woodford shares his 20+ years of experience in heavy industrial maintenance, starting in the oil fields of Southeast Texas.</li>
 	<li>He discusses his transition from being a roughneck to an outdoor machinist in refineries and chemical plants, and later earning a computer science degree.</li>
 	<li>Jeremiah explains his involvement in maintenance software and his return to the plant environment.</li>
 	<li>Scott and Jeremiah discuss the evolution of technology and its impact on leveraging solutions effectively in the industrial sector.</li>
</ul><br/>
<h3>Introduction to Versen and AI Technology</h3>
<ul>
 	<li>Jeremiah explains the origin and meaning of Versen, which means "truth" in Latin.</li>
 	<li>He describes Verison as an AI company focused on leveraging large language models trained on MRO (Maintenance, Repair, and Overhaul) data.</li>
 	<li>Jeremiah shares his excitement about the technology and how it was developed through a joint venture with Georgia Tech and Stanford.</li>
 	<li>Scott asks Jeremiah to explain MRO, and Jeremiah provides a detailed definition and its relevance to industrial maintenance.</li>
</ul><br/>
<h3>Versen's Mission and AI Capabilities</h3>
<ul>
 	<li>Jeremiah outlines Versen's goal of helping industrial companies determine the stocking levels of maintenance spare parts by integrating with ERP and EAM systems.</li>
 	<li>He explains how Versen's AI technology can make sense of large amounts of data, often perceived as bad, and improve inventory management.</li>
 	<li>Jeremiah provides an example of how the AI can normalize data and identify duplicates, optimizing inventory levels across multiple plants.</li>
 	<li>Scott and Jeremiah discuss the challenges of data normalization and the importance of accurate data for effective inventory management.</li>
</ul><br/>
<h3>Implementation and User Experience</h3>
<ul>
 	<li>Jeremiah describes the typical implementation process, where Versen's software pulls data from ERP and EAM systems to make stocking recommendations.</li>
 	<li>He explains the workflow for approving or rejecting recommendations, emphasizing the importance of user interaction and validation.</li>
 	<li>Jeremiah highlights the goal of reducing the time users spend in the software, allowing them to focus on more critical tasks.</li>
 	<li>Scott asks about the user interface, and Jeremiah explains that the system is designed for material managers and procurement personnel, with notifications for maintenance personnel.</li>
</ul><br/>
<h3>Optimizing Inventory and Supply Chain</h3>
<ul>
 	<li>Jeremiah discusses the importance of optimizing inventory levels to improve reliability and uptime, using a North Sea project as an example.</li>
 	<li>He explains how Versen's system can identify critical spares and optimize their placement, reducing the need for costly helicopter or fast boat deliveries.</li>
 	<li>Scott and Jeremiah talk about the criticality of assets and how Versen's system can integrate with existing asset management software.</li>
 	<li>Jeremiah emphasizes the importance of continuous monitoring and adjusting inventory levels based on changes in equipment criticality and usage.</li>
</ul><br/>
<h3>Future of AI in Industrial Maintenance</h3>
<ul>
 	<li>Jeremiah shares Versen's vision of building AI agents to automate inventory management, reducing the need for manual intervention.</li>
 	<li>He explains the goal of achieving management by exception, where the AI system makes recommendations and notifies users only when necessary.</li>
 	<li>Scott and Jeremiah discuss the potential for AI to revolutionize the industrial maintenance sector by automating menial tasks and improving efficiency.</li>
 	<li>Jeremiah provides contact information for Verison and encourages listeners to get a demo of the software to see its capabilities.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott thanks Jeremiah for sharing his insights and experiences on the podcast.</li>
 	<li>Scott reiterates the importance of education, collaboration, innovation, and effective communication in industrial success.</li>
 	<li>He encourages listeners to download the free ebook and workbook available on Industrial Talk.</li>
 	<li>Scott invites listeners to stay tuned for future episodes and to continue supporting industry professionals.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JEREMIAH WOODFORD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jeremiahwoodford/" target="_blank" rel="noopener">https://www.linkedin.com/in/jeremiahwoodford/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/verusenai/" target="_blank" rel="noopener">https://www.linkedin.com/company/verusenai/</a>

<strong>Company Website:</strong> <a href="https://verusen.com/" target="_blank" rel="noopener">https://verusen.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/sw6AO0z55tI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jeremiah-woodford-with-verusen-ai]]></link><guid isPermaLink="false">89c43277-1eae-4919-b279-ea8554f64f78</guid><itunes:image href="https://artwork.captivate.fm/6f151d08-361f-4693-b300-961642e1b4cd/jPqQvoa0ntHvy69zpG_K-fLE.png"/><pubDate>Wed, 25 Jun 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/89c43277-1eae-4919-b279-ea8554f64f78.mp3" length="37120751" type="audio/mpeg"/><itunes:duration>25:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/7cf6455b-2352-4472-9bd3-3f4a23ff246d/index.html" type="text/html"/></item><item><title>Team Hexagon Asset Lifecycle Intelligence</title><itunes:title>Team Hexagon Asset Lifecycle Intelligence</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Kyle Wessells, Rahul Shinde, Ryan McOdrum and Matthew Peak at Hexagon ALI </strong>about "Game changing asset management platform"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, featuring discussions on industry innovations and trends. At Hexagon Live in Las Vegas, MacKenzie highlights the Asset Life Cycle Intelligence (ALI) platform and Asset Performance Management (APM) solutions. ALI integrates smart 3D design with SDx2 for continuous data synchronization, enhancing asset management. Hexagon EAM, a configurable system for enterprise asset management, supports compliance across various industries. APM uses machine learning to predict asset health and integrate sensor data, aiding in proactive maintenance. The conversation emphasizes the importance of data continuity and the role of AI in improving operational efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Rahul Shinde (Senior Solutions Consultant at Hexagon) on LinkedIn or at <a href="mailto:rahul.shinde@hexagon.com" target="_blank" rel="noopener">rahul.shinde@hexagon.com</a> to learn more about the integration of 3D design tools and STX2.</li>
 	<li>[ ] Connect with Ryan McOdrum (Sr. Solutions Consultant at Hexagon) on LinkedIn or at <a href="mailto:ryan.mcodrum@hexagon.com" target="_blank" rel="noopener">ryan.mcodrum@hexagon.com</a> to discuss Hexagon EAM and its configurability.</li>
 	<li>[ ] Follow up with Matt Peak (Solution Consultant at Hexagon) on LinkedIn or at <a href="mailto:matt.peak@hexagon.com" target="_blank" rel="noopener">matt.peak@hexagon.com</a> to understand the integration of Hexagon EAM, APM, and J5 Operations Management.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Hexagon Live Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and its focus on industry innovations and trends.</li>
 	<li>Scott MacKenzie recaps the Hexagon Live event in Las Vegas, highlighting the innovations and solutions showcased.</li>
 	<li>Scott MacKenzie mentions the Asset Life Cycle Intelligence Platform (ALI) from Hexagon and its significance.</li>
 	<li>Scott MacKenzie promotes an ebook and a workbook available for free download on the Industrial Talk website.</li>
</ul><br/>
<h3>Introduction to ALI and APM</h3>
<ul>
 	<li>Scott MacKenzie discusses the importance of ALI and APM (Asset Performance Management) in providing greater insights into assets and business operations.</li>
 	<li>Scott MacKenzie introduces Kyle and mentions the interactive art gallery at Hexagon Live.</li>
 	<li>Kyle explains the interactive art gallery's purpose in representing visibility and value drivers.</li>
 	<li>Kyle introduces the smart 3D design solution and its integration with SDx2, emphasizing data synchronization and contextualization.</li>
</ul><br/>
<h3>Smart 3D and SDx2 Integration</h3>
<ul>
 	<li>Rahul explains the integration of smart 3D and SDx2, including data synchronization from P&amp;IDs and 3D models.</li>
 	<li>Scott MacKenzie inquires about the digitization of P&amp;IDs and the use of legacy data.</li>
 	<li>Rahul details the process of digitizing P&amp;IDs and synchronizing data to SDx2 for better management and maintenance.</li>
 	<li>Rahul highlights the business rationale behind the integration, including the use of design tools for maintenance and operations.</li>
</ul><br/>
<h3>Business Rationale and Implementation</h3>
<ul>
 	<li>Rahul explains the business rationale for using design tools in maintenance and operations, enhancing sustainability.</li>
 	<li>Scott MacKenzie asks about the journey to achieving a common record for accurate data management.</li>
 	<li>Rahul outlines the infrastructure requirements for connecting design solutions to SDx2 and the benefits of a secure, scalable solution.</li>
 	<li>Rahul provides contact information for further inquiries and emphasizes the importance of a low-code, no-code approach for customization.</li>
</ul><br/>
<h3>Hexagon EAM and Compliance</h3>
<ul>
 	<li>Kyle introduces Hexagon EAM and its role in enterprise asset management, focusing on compliance.</li>
 	<li>Ryan explains the configurability of Hexagon EAM to meet various compliance standards, including government and industry regulations.</li>
 	<li>Ryan discusses the permit-to-work dashboard and its role in managing work activities and preventive maintenance schedules.</li>
 	<li>Scott MacKenzie and Ryan discuss the flexibility of Hexagon EAM in managing different types of assets across various industries.</li>
</ul><br/>
<h3>Hexagon EAM Configuration and Future Innovations</h3>
<ul>
 	<li>Scott MacKenzie inquires about the configuration process of Hexagon EAM and its flexibility.</li>
 	<li>Ryan explains the low-code, no-code approach to configuring Hexagon EAM to fit unique business needs.</li>
 	<li>Scott MacKenzie expresses admiration for Hexagon's continuous innovation and future plans.</li>
 	<li>Ryan introduces the concept of Alex, an AI assistant for navigating the EAM system and analyzing data, with plans for future enhancements.</li>
</ul><br/>
<h3>Hexagon APM and Integration with EAM</h3>
<ul>
 	<li>Kyle introduces Hexagon APM and its integration with Hexagon EAM to enhance asset health management.</li>
 	<li>Matt explains the role of APM in gathering data from operators and sensors, and its integration with EAM for work management.</li>
 	<li>Matt discusses the use of machine learning models in APM for pattern recognition and predictive maintenance.</li>
 	<li>Scott MacKenzie and Matt discuss the importance of simplifying data management for technicians and operators.</li>
</ul><br/>
<h3>Asset Twin Library and Data Continuity</h3>
<ul>
 	<li>Matt introduces the asset twin library in APM, which includes pre-configured failure modes and protections based on ISO standards.</li>
 	<li>Scott MacKenzie inquires about the continuity of data across different systems and the role of APM in maintaining a single source of truth.</li>
 	<li>Matt confirms that APM can act as the system of record for asset history and life cycle management.</li>
 	<li>Scott MacKenzie and Matt discuss the benefits of having a consistent and accurate data record for asset management.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks the participants and provides contact information for further inquiries.</li>
 	<li>Kyle Wessells provides his contact information for LinkedIn and email, <a href="mailto:kyle.wessells@hexagon.com" target="_blank" rel="noopener">kyle.wessells@hexagon.com</a></li>
 	<li>Scott MacKenzie encourages listeners to download the ebook and workbook available on the Industrial Talk website.</li>
 	<li>Scott MacKenzie concludes the podcast by promoting the Industrial Talk Network and its resources for industrial professionals.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KYLE WESSELLS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kylewessells/" target="_blank" rel="noopener">https://www.linkedin.com/in/kylewessells/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/hexagonassetlifecycleintelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagonassetlifecycleintelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>
<h2>RAHUL SHINDE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rahul-shinde-376b1112/" target="_blank" rel="noopener">https://www.linkedin.com/in/rahul-shinde-376b1112/</a>
<h2>RYAN MCODRUM'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ryan-mcodrum-84a30253/" target="_blank" rel="noopener">https://www.linkedin.com/in/ryan-mcodrum-84a30253/</a>
<h2>MATT PEAK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattpeak8282/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattpeak8282/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/q3dqkoUrma4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://hexagonlive.com/" target="_blank" rel="noopener">Hexagon LIVE</a> and talking to <strong>Kyle Wessells, Rahul Shinde, Ryan McOdrum and Matthew Peak at Hexagon ALI </strong>about "Game changing asset management platform"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, featuring discussions on industry innovations and trends. At Hexagon Live in Las Vegas, MacKenzie highlights the Asset Life Cycle Intelligence (ALI) platform and Asset Performance Management (APM) solutions. ALI integrates smart 3D design with SDx2 for continuous data synchronization, enhancing asset management. Hexagon EAM, a configurable system for enterprise asset management, supports compliance across various industries. APM uses machine learning to predict asset health and integrate sensor data, aiding in proactive maintenance. The conversation emphasizes the importance of data continuity and the role of AI in improving operational efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Rahul Shinde (Senior Solutions Consultant at Hexagon) on LinkedIn or at <a href="mailto:rahul.shinde@hexagon.com" target="_blank" rel="noopener">rahul.shinde@hexagon.com</a> to learn more about the integration of 3D design tools and STX2.</li>
 	<li>[ ] Connect with Ryan McOdrum (Sr. Solutions Consultant at Hexagon) on LinkedIn or at <a href="mailto:ryan.mcodrum@hexagon.com" target="_blank" rel="noopener">ryan.mcodrum@hexagon.com</a> to discuss Hexagon EAM and its configurability.</li>
 	<li>[ ] Follow up with Matt Peak (Solution Consultant at Hexagon) on LinkedIn or at <a href="mailto:matt.peak@hexagon.com" target="_blank" rel="noopener">matt.peak@hexagon.com</a> to understand the integration of Hexagon EAM, APM, and J5 Operations Management.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Hexagon Live Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast and its focus on industry innovations and trends.</li>
 	<li>Scott MacKenzie recaps the Hexagon Live event in Las Vegas, highlighting the innovations and solutions showcased.</li>
 	<li>Scott MacKenzie mentions the Asset Life Cycle Intelligence Platform (ALI) from Hexagon and its significance.</li>
 	<li>Scott MacKenzie promotes an ebook and a workbook available for free download on the Industrial Talk website.</li>
</ul><br/>
<h3>Introduction to ALI and APM</h3>
<ul>
 	<li>Scott MacKenzie discusses the importance of ALI and APM (Asset Performance Management) in providing greater insights into assets and business operations.</li>
 	<li>Scott MacKenzie introduces Kyle and mentions the interactive art gallery at Hexagon Live.</li>
 	<li>Kyle explains the interactive art gallery's purpose in representing visibility and value drivers.</li>
 	<li>Kyle introduces the smart 3D design solution and its integration with SDx2, emphasizing data synchronization and contextualization.</li>
</ul><br/>
<h3>Smart 3D and SDx2 Integration</h3>
<ul>
 	<li>Rahul explains the integration of smart 3D and SDx2, including data synchronization from P&amp;IDs and 3D models.</li>
 	<li>Scott MacKenzie inquires about the digitization of P&amp;IDs and the use of legacy data.</li>
 	<li>Rahul details the process of digitizing P&amp;IDs and synchronizing data to SDx2 for better management and maintenance.</li>
 	<li>Rahul highlights the business rationale behind the integration, including the use of design tools for maintenance and operations.</li>
</ul><br/>
<h3>Business Rationale and Implementation</h3>
<ul>
 	<li>Rahul explains the business rationale for using design tools in maintenance and operations, enhancing sustainability.</li>
 	<li>Scott MacKenzie asks about the journey to achieving a common record for accurate data management.</li>
 	<li>Rahul outlines the infrastructure requirements for connecting design solutions to SDx2 and the benefits of a secure, scalable solution.</li>
 	<li>Rahul provides contact information for further inquiries and emphasizes the importance of a low-code, no-code approach for customization.</li>
</ul><br/>
<h3>Hexagon EAM and Compliance</h3>
<ul>
 	<li>Kyle introduces Hexagon EAM and its role in enterprise asset management, focusing on compliance.</li>
 	<li>Ryan explains the configurability of Hexagon EAM to meet various compliance standards, including government and industry regulations.</li>
 	<li>Ryan discusses the permit-to-work dashboard and its role in managing work activities and preventive maintenance schedules.</li>
 	<li>Scott MacKenzie and Ryan discuss the flexibility of Hexagon EAM in managing different types of assets across various industries.</li>
</ul><br/>
<h3>Hexagon EAM Configuration and Future Innovations</h3>
<ul>
 	<li>Scott MacKenzie inquires about the configuration process of Hexagon EAM and its flexibility.</li>
 	<li>Ryan explains the low-code, no-code approach to configuring Hexagon EAM to fit unique business needs.</li>
 	<li>Scott MacKenzie expresses admiration for Hexagon's continuous innovation and future plans.</li>
 	<li>Ryan introduces the concept of Alex, an AI assistant for navigating the EAM system and analyzing data, with plans for future enhancements.</li>
</ul><br/>
<h3>Hexagon APM and Integration with EAM</h3>
<ul>
 	<li>Kyle introduces Hexagon APM and its integration with Hexagon EAM to enhance asset health management.</li>
 	<li>Matt explains the role of APM in gathering data from operators and sensors, and its integration with EAM for work management.</li>
 	<li>Matt discusses the use of machine learning models in APM for pattern recognition and predictive maintenance.</li>
 	<li>Scott MacKenzie and Matt discuss the importance of simplifying data management for technicians and operators.</li>
</ul><br/>
<h3>Asset Twin Library and Data Continuity</h3>
<ul>
 	<li>Matt introduces the asset twin library in APM, which includes pre-configured failure modes and protections based on ISO standards.</li>
 	<li>Scott MacKenzie inquires about the continuity of data across different systems and the role of APM in maintaining a single source of truth.</li>
 	<li>Matt confirms that APM can act as the system of record for asset history and life cycle management.</li>
 	<li>Scott MacKenzie and Matt discuss the benefits of having a consistent and accurate data record for asset management.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks the participants and provides contact information for further inquiries.</li>
 	<li>Kyle Wessells provides his contact information for LinkedIn and email, <a href="mailto:kyle.wessells@hexagon.com" target="_blank" rel="noopener">kyle.wessells@hexagon.com</a></li>
 	<li>Scott MacKenzie encourages listeners to download the ebook and workbook available on the Industrial Talk website.</li>
 	<li>Scott MacKenzie concludes the podcast by promoting the Industrial Talk Network and its resources for industrial professionals.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KYLE WESSELLS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kylewessells/" target="_blank" rel="noopener">https://www.linkedin.com/in/kylewessells/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/hexagonassetlifecycleintelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagonassetlifecycleintelligence/</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>
<h2>RAHUL SHINDE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rahul-shinde-376b1112/" target="_blank" rel="noopener">https://www.linkedin.com/in/rahul-shinde-376b1112/</a>
<h2>RYAN MCODRUM'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ryan-mcodrum-84a30253/" target="_blank" rel="noopener">https://www.linkedin.com/in/ryan-mcodrum-84a30253/</a>
<h2>MATT PEAK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattpeak8282/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattpeak8282/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/q3dqkoUrma4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/team-hexagon-asset-lifecycle-intelligence]]></link><guid isPermaLink="false">a33f71f7-33f6-4708-b20d-512483d6b23b</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Mon, 23 Jun 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/a33f71f7-33f6-4708-b20d-512483d6b23b.mp3" length="37247471" type="audio/mpeg"/><itunes:duration>25:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/f0366564-4f2a-46e5-9523-3c5fd0a2eebb/index.html" type="text/html"/></item><item><title>Charles Murray with Switched Source</title><itunes:title>Charles Murray with Switched Source</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Charles Murray, President and Founder at Switched Source </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Stable Microgrid integration solution</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie introduces Industrial Talk, a podcast focused on industrial professionals, and promotes free resources like an e-book and an evaluation tool. He interviews Charlie Murray, CEO of Switched Source, about their innovative power electronics solutions for distribution utilities. Switched Source's technology, called Phase EQ, balances electrical load on power lines, improving grid efficiency and reliability. The device, which operates up to 15,000 volts, can be deployed quickly without service interruptions. Charlie discusses the company's mission to unlock capacity for electric vehicle adoption and their future plans for international expansion.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Visit Switched Source's website at www.switchedsource.com to get more information.</li>
 	<li>[ ] Connect with Charlie Murray on LinkedIn.</li>
 	<li>[ ] Reach out to Charlie Murray, President of Switched Source, to learn more about the company's technology and solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk and Resources</h3>
<ul>
 	<li>Scott MacKenzie introduces Industrial Talk, emphasizing its focus on the success of industrial professionals.</li>
 	<li>He mentions two free resources: an e-book and an evaluation tool.</li>
 	<li>The e-book is a collection of solutions from industry leaders based on 3000 competitions.</li>
 	<li>The evaluation tool is a workbook that helps users assess if their solutions align with customer challenges.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 welcomes listeners to the Industrial Talk podcast with Scott MacKenzie.</li>
 	<li>Scott MacKenzie reiterates the podcast's focus on celebrating industrial professionals.</li>
 	<li>He highlights the importance of innovation, collaboration, and problem-solving in the industry.</li>
 	<li>Scott mentions the podcast's sponsor, Siemens, and encourages listeners to visit siemens.com for more information.</li>
</ul><br/>
<h3>Introduction of Charlie Murray and Switched Source</h3>
<ul>
 	<li>Scott MacKenzie introduces Charlie Murray, the CEO of Switched Source, and mentions the company's recent source switch.</li>
 	<li>Charlie Murray shares his background as an electrical engineer with expertise in renewable energy and power electronics.</li>
 	<li>Scott praises Charlie's credentials and transitions to discussing Switched Source.</li>
</ul><br/>
<h3>Overview of Switched Source and Its Mission</h3>
<ul>
 	<li>Charlie Murray explains the genesis of Switched Source, focusing on energy storage and capacity challenges for utilities.</li>
 	<li>He describes the concept of using power electronics as a controllable gateway to balance load pockets in distribution systems.</li>
 	<li>The company aims to help utilities make the most of their existing infrastructure using power electronics.</li>
</ul><br/>
<h3>Technical Details of Switched Source's Solutions</h3>
<ul>
 	<li>Charlie Murray provides a technical explanation of power electronics, including their ability to switch rapidly at high voltages.</li>
 	<li>He describes the Phase EQ device, which connects to power poles and balances the traffic on three-phase circuits.</li>
 	<li>The device dynamically updates and balances the loading, making the most of the infrastructure.</li>
</ul><br/>
<h3>Deployment and Benefits of Switched Source's Solutions</h3>
<ul>
 	<li>Charlie Murray discusses the process of deploying the Phase EQ device, including the electrical connection and the need for a foundation.</li>
 	<li>The device can be deployed quickly without requiring an outage for customers on the entire circuit.</li>
 	<li>The device is designed to be a shut device, meaning it does not affect the flow of electricity to downstream customers.</li>
</ul><br/>
<h3>Data Collection and Utility Collaboration</h3>
<ul>
 	<li>Charlie Murray explains how the Phase EQ device collects data on system conditions and electrical grid performance.</li>
 	<li>The device can be programmed to disconnect during certain system conditions, such as voltage sags.</li>
 	<li>The collected data helps utilities with long-term planning and informs them about customer usage patterns and system imbalances.</li>
</ul><br/>
<h3>Future Prospects and International Expansion</h3>
<ul>
 	<li>Charlie Murray shares his excitement about the future of Switched Source, particularly in the context of electric vehicle adoption and grid reliability.</li>
 	<li>The company aims to unlock load-serving capacity and improve the resiliency of the grid.</li>
 	<li>Switched Source is also looking to expand internationally, particularly in regions with similar electrical systems and population densities.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of distribution and transmission in the industry.</li>
 	<li>He encourages listeners to reach out to Charlie Murray and Switched Source for more information.</li>
 	<li>Scott provides contact information for Charlie Murray, including his LinkedIn profile and the Switched Source website.</li>
 	<li>The podcast is sponsored by Siemens, and Scott encourages listeners to visit siemens.com for more information.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHARLES MURRAY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/cmurray4/" target="_blank" rel="noopener">https://www.linkedin.com/in/cmurray4/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/switched-source-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/switched-source-llc/</a>

<strong>Company Website:</strong> <a href="https://www.switchedsource.com/" target="_blank" rel="noopener">https://www.switchedsource.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/odWGOEQ1jSg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Charles Murray, President and Founder at Switched Source </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Stable Microgrid integration solution</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie introduces Industrial Talk, a podcast focused on industrial professionals, and promotes free resources like an e-book and an evaluation tool. He interviews Charlie Murray, CEO of Switched Source, about their innovative power electronics solutions for distribution utilities. Switched Source's technology, called Phase EQ, balances electrical load on power lines, improving grid efficiency and reliability. The device, which operates up to 15,000 volts, can be deployed quickly without service interruptions. Charlie discusses the company's mission to unlock capacity for electric vehicle adoption and their future plans for international expansion.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Visit Switched Source's website at www.switchedsource.com to get more information.</li>
 	<li>[ ] Connect with Charlie Murray on LinkedIn.</li>
 	<li>[ ] Reach out to Charlie Murray, President of Switched Source, to learn more about the company's technology and solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk and Resources</h3>
<ul>
 	<li>Scott MacKenzie introduces Industrial Talk, emphasizing its focus on the success of industrial professionals.</li>
 	<li>He mentions two free resources: an e-book and an evaluation tool.</li>
 	<li>The e-book is a collection of solutions from industry leaders based on 3000 competitions.</li>
 	<li>The evaluation tool is a workbook that helps users assess if their solutions align with customer challenges.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 welcomes listeners to the Industrial Talk podcast with Scott MacKenzie.</li>
 	<li>Scott MacKenzie reiterates the podcast's focus on celebrating industrial professionals.</li>
 	<li>He highlights the importance of innovation, collaboration, and problem-solving in the industry.</li>
 	<li>Scott mentions the podcast's sponsor, Siemens, and encourages listeners to visit siemens.com for more information.</li>
</ul><br/>
<h3>Introduction of Charlie Murray and Switched Source</h3>
<ul>
 	<li>Scott MacKenzie introduces Charlie Murray, the CEO of Switched Source, and mentions the company's recent source switch.</li>
 	<li>Charlie Murray shares his background as an electrical engineer with expertise in renewable energy and power electronics.</li>
 	<li>Scott praises Charlie's credentials and transitions to discussing Switched Source.</li>
</ul><br/>
<h3>Overview of Switched Source and Its Mission</h3>
<ul>
 	<li>Charlie Murray explains the genesis of Switched Source, focusing on energy storage and capacity challenges for utilities.</li>
 	<li>He describes the concept of using power electronics as a controllable gateway to balance load pockets in distribution systems.</li>
 	<li>The company aims to help utilities make the most of their existing infrastructure using power electronics.</li>
</ul><br/>
<h3>Technical Details of Switched Source's Solutions</h3>
<ul>
 	<li>Charlie Murray provides a technical explanation of power electronics, including their ability to switch rapidly at high voltages.</li>
 	<li>He describes the Phase EQ device, which connects to power poles and balances the traffic on three-phase circuits.</li>
 	<li>The device dynamically updates and balances the loading, making the most of the infrastructure.</li>
</ul><br/>
<h3>Deployment and Benefits of Switched Source's Solutions</h3>
<ul>
 	<li>Charlie Murray discusses the process of deploying the Phase EQ device, including the electrical connection and the need for a foundation.</li>
 	<li>The device can be deployed quickly without requiring an outage for customers on the entire circuit.</li>
 	<li>The device is designed to be a shut device, meaning it does not affect the flow of electricity to downstream customers.</li>
</ul><br/>
<h3>Data Collection and Utility Collaboration</h3>
<ul>
 	<li>Charlie Murray explains how the Phase EQ device collects data on system conditions and electrical grid performance.</li>
 	<li>The device can be programmed to disconnect during certain system conditions, such as voltage sags.</li>
 	<li>The collected data helps utilities with long-term planning and informs them about customer usage patterns and system imbalances.</li>
</ul><br/>
<h3>Future Prospects and International Expansion</h3>
<ul>
 	<li>Charlie Murray shares his excitement about the future of Switched Source, particularly in the context of electric vehicle adoption and grid reliability.</li>
 	<li>The company aims to unlock load-serving capacity and improve the resiliency of the grid.</li>
 	<li>Switched Source is also looking to expand internationally, particularly in regions with similar electrical systems and population densities.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of distribution and transmission in the industry.</li>
 	<li>He encourages listeners to reach out to Charlie Murray and Switched Source for more information.</li>
 	<li>Scott provides contact information for Charlie Murray, including his LinkedIn profile and the Switched Source website.</li>
 	<li>The podcast is sponsored by Siemens, and Scott encourages listeners to visit siemens.com for more information.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHARLES MURRAY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/cmurray4/" target="_blank" rel="noopener">https://www.linkedin.com/in/cmurray4/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/switched-source-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/switched-source-llc/</a>

<strong>Company Website:</strong> <a href="https://www.switchedsource.com/" target="_blank" rel="noopener">https://www.switchedsource.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/odWGOEQ1jSg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/charles-murra-switchedsource]]></link><guid isPermaLink="false">333c4345-bedb-4ff2-8c43-00fa6c5edfbd</guid><itunes:image href="https://artwork.captivate.fm/23b82215-1c5e-4fff-80a6-838eedca0d99/xBkJd4XiQFdKJnUcq_lb_SdB.png"/><pubDate>Thu, 12 Jun 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/333c4345-bedb-4ff2-8c43-00fa6c5edfbd.mp3" length="26437679" type="audio/mpeg"/><itunes:duration>18:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/526e1116-3b6a-41e6-8d08-9af30362de14/index.html" type="text/html"/></item><item><title>Nuraddin Hajiev with Tecnica 80</title><itunes:title>Nuraddin Hajiev with Tecnica 80</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Nuraddin Hajiev, Commercial &amp; Marketing Specialist at Tecnica 80 </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Transformer Manufacturing and Maintenance</span>"<strong>.</strong>
<div>

Scott MacKenzie from Industrial Talk discusses the Industrial Renaissance e-book and a personalized business valuation program available on their website. At Power Gen in Dallas, Texas, he interviews Nuraddin Hajiyev from Technica80, a company that manufactures equipment for transformer manufacturing plants. Technica80 specializes in high-voltage transformers, providing customized tools like lifters and mandrels. Hajiyev highlights the company's founder's expertise and their international clientele, particularly in the U.S. due to American customers' appreciation for quality. Technica80 aims to expand in the U.S. market, leveraging their unique, high-quality products.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Provide Nuraddin Hajiyev's contact information on the Industrial Talk website.</li>
 	<li>[ ] Connect with Nuraddin Hajiyev on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk and Resources</h3>
<ul>
 	<li>Scott MacKenzie introduces Industrial Talk, emphasizing its purpose to help industrial professionals succeed.</li>
 	<li>He highlights two key resources: an e-book titled "Industrial Renaissance" and a personalized business valuation program.</li>
 	<li>The e-book focuses on leaders' solutions and strategies, while the valuation program helps align solutions with customer challenges.</li>
 	<li>Scott encourages listeners to visit Industrial Talk to download the e-book and utilize the valuation program.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions.</li>
 	<li>The podcast is broadcasting live from Power Gen in Dallas, Texas, showcasing the event's significance.</li>
 	<li>Scott mentions the presence of a gentleman from Italy, Dean Nora, and discusses the distribution of tech at the conference.</li>
</ul><br/>
<h3>Introduction of Nuraddin Hajiyev</h3>
<ul>
 	<li>Scott MacKenzie asks Nuraddin Hajiyev to introduce himself and his background.</li>
 	<li>Nuraddin shares his origins from Azerbaijan, his master's degree in Italy, and his current role at Technica 80.</li>
 	<li>Technica 80 specializes in equipment for transformer manufacturing plants, focusing on high-voltage transformers.</li>
 	<li>Nuraddin explains that Technica 80 does not manufacture transformers but provides equipment for those who do.</li>
</ul><br/>
<h3>Technica 80's Equipment and Customization</h3>
<ul>
 	<li>Nuraddin describes the equipment Technica 80 provides, such as lifters for coils, special cable conductors, and mandrels.</li>
 	<li>He emphasizes that all equipment is personalized and unique, tailored to the specific dimensions and needs of transformer manufacturers.</li>
 	<li>Technica 80's founder, Mr. Renzo Pamfilo, has extensive experience and a unique approach to troubleshooting.</li>
 	<li>American customers appreciate Technica 80's high-quality products and are easy to work with.</li>
</ul><br/>
<h3>International Presence and Future Goals</h3>
<ul>
 	<li>Scott MacKenzie inquires about Technica 80's international presence and future goals.</li>
 	<li>Nuraddin confirms that Technica 80 has been international for over 30 years, working with customers worldwide.</li>
 	<li>In 2024, Technica 80 focused on exploring the US market, aiming to find American customers and expand their business.</li>
 	<li>Nuraddin highlights the professionalism and open-mindedness of American transformer producers, making them easy to work with.</li>
</ul><br/>
<h3>Expansion Plans and Challenges</h3>
<ul>
 	<li>Scott asks about Technica 80's expansion plans, including the possibility of opening a shop in the US.</li>
 	<li>Nuraddin mentions their base in New York City, supported by the Italian trading agency, for meeting customers in person.</li>
 	<li>Technica 80 aims to provide high-quality products at competitive prices to American customers.</li>
 	<li>Nuraddin shows a brochure with pictures of a mandrel and Mr. Renzo Pamfilo, emphasizing the company's capabilities and history.</li>
</ul><br/>
<h3>Market Demand and Adaptation</h3>
<ul>
 	<li>Scott discusses the increasing demand for power and electricity and how Technica 80 adapts to market changes.</li>
 	<li>Nuraddin acknowledges the growing demand and the need for companies like Technica 80 to prepare for future booms.</li>
 	<li>Power Gen 2050 is highlighted as a significant event, with a focus on electricity-based industries.</li>
 	<li>Technica 80's equipment is essential for meeting the growing demand for transformers.</li>
</ul><br/>
<h3>Contact Information and Conclusion</h3>
<ul>
 	<li>Scott asks how listeners can contact Technica 80 for more information.</li>
 	<li>Nuraddin suggests reaching out via email or LinkedIn, providing his contact details.</li>
 	<li>Scott thanks Nuraddin for the opportunity to discuss Technica 80 and its capabilities.</li>
 	<li>The podcast concludes with Scott encouraging listeners to explore Industrial Talk's resources and stay tuned for future conversations.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NURADDIN HAJIYYEV'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/hajiyevn/" target="_blank" rel="noopener">https://www.linkedin.com/in/hajiyevn/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/tecnica80srl/" target="_blank" rel="noopener">https://www.linkedin.com/company/tecnica80srl/</a>

<strong>Company Website:</strong> <a href="https://www.tecnica80.com/" target="_blank" rel="noopener">https://www.tecnica80.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/E-2nO5nmXWs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Nuraddin Hajiev, Commercial &amp; Marketing Specialist at Tecnica 80 </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Transformer Manufacturing and Maintenance</span>"<strong>.</strong>
<div>

Scott MacKenzie from Industrial Talk discusses the Industrial Renaissance e-book and a personalized business valuation program available on their website. At Power Gen in Dallas, Texas, he interviews Nuraddin Hajiyev from Technica80, a company that manufactures equipment for transformer manufacturing plants. Technica80 specializes in high-voltage transformers, providing customized tools like lifters and mandrels. Hajiyev highlights the company's founder's expertise and their international clientele, particularly in the U.S. due to American customers' appreciation for quality. Technica80 aims to expand in the U.S. market, leveraging their unique, high-quality products.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Provide Nuraddin Hajiyev's contact information on the Industrial Talk website.</li>
 	<li>[ ] Connect with Nuraddin Hajiyev on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk and Resources</h3>
<ul>
 	<li>Scott MacKenzie introduces Industrial Talk, emphasizing its purpose to help industrial professionals succeed.</li>
 	<li>He highlights two key resources: an e-book titled "Industrial Renaissance" and a personalized business valuation program.</li>
 	<li>The e-book focuses on leaders' solutions and strategies, while the valuation program helps align solutions with customer challenges.</li>
 	<li>Scott encourages listeners to visit Industrial Talk to download the e-book and utilize the valuation program.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions.</li>
 	<li>The podcast is broadcasting live from Power Gen in Dallas, Texas, showcasing the event's significance.</li>
 	<li>Scott mentions the presence of a gentleman from Italy, Dean Nora, and discusses the distribution of tech at the conference.</li>
</ul><br/>
<h3>Introduction of Nuraddin Hajiyev</h3>
<ul>
 	<li>Scott MacKenzie asks Nuraddin Hajiyev to introduce himself and his background.</li>
 	<li>Nuraddin shares his origins from Azerbaijan, his master's degree in Italy, and his current role at Technica 80.</li>
 	<li>Technica 80 specializes in equipment for transformer manufacturing plants, focusing on high-voltage transformers.</li>
 	<li>Nuraddin explains that Technica 80 does not manufacture transformers but provides equipment for those who do.</li>
</ul><br/>
<h3>Technica 80's Equipment and Customization</h3>
<ul>
 	<li>Nuraddin describes the equipment Technica 80 provides, such as lifters for coils, special cable conductors, and mandrels.</li>
 	<li>He emphasizes that all equipment is personalized and unique, tailored to the specific dimensions and needs of transformer manufacturers.</li>
 	<li>Technica 80's founder, Mr. Renzo Pamfilo, has extensive experience and a unique approach to troubleshooting.</li>
 	<li>American customers appreciate Technica 80's high-quality products and are easy to work with.</li>
</ul><br/>
<h3>International Presence and Future Goals</h3>
<ul>
 	<li>Scott MacKenzie inquires about Technica 80's international presence and future goals.</li>
 	<li>Nuraddin confirms that Technica 80 has been international for over 30 years, working with customers worldwide.</li>
 	<li>In 2024, Technica 80 focused on exploring the US market, aiming to find American customers and expand their business.</li>
 	<li>Nuraddin highlights the professionalism and open-mindedness of American transformer producers, making them easy to work with.</li>
</ul><br/>
<h3>Expansion Plans and Challenges</h3>
<ul>
 	<li>Scott asks about Technica 80's expansion plans, including the possibility of opening a shop in the US.</li>
 	<li>Nuraddin mentions their base in New York City, supported by the Italian trading agency, for meeting customers in person.</li>
 	<li>Technica 80 aims to provide high-quality products at competitive prices to American customers.</li>
 	<li>Nuraddin shows a brochure with pictures of a mandrel and Mr. Renzo Pamfilo, emphasizing the company's capabilities and history.</li>
</ul><br/>
<h3>Market Demand and Adaptation</h3>
<ul>
 	<li>Scott discusses the increasing demand for power and electricity and how Technica 80 adapts to market changes.</li>
 	<li>Nuraddin acknowledges the growing demand and the need for companies like Technica 80 to prepare for future booms.</li>
 	<li>Power Gen 2050 is highlighted as a significant event, with a focus on electricity-based industries.</li>
 	<li>Technica 80's equipment is essential for meeting the growing demand for transformers.</li>
</ul><br/>
<h3>Contact Information and Conclusion</h3>
<ul>
 	<li>Scott asks how listeners can contact Technica 80 for more information.</li>
 	<li>Nuraddin suggests reaching out via email or LinkedIn, providing his contact details.</li>
 	<li>Scott thanks Nuraddin for the opportunity to discuss Technica 80 and its capabilities.</li>
 	<li>The podcast concludes with Scott encouraging listeners to explore Industrial Talk's resources and stay tuned for future conversations.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NURADDIN HAJIYYEV'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/hajiyevn/" target="_blank" rel="noopener">https://www.linkedin.com/in/hajiyevn/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/tecnica80srl/" target="_blank" rel="noopener">https://www.linkedin.com/company/tecnica80srl/</a>

<strong>Company Website:</strong> <a href="https://www.tecnica80.com/" target="_blank" rel="noopener">https://www.tecnica80.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/E-2nO5nmXWs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/nuraddin-hajiev-with-tecnica80]]></link><guid isPermaLink="false">bcf0b785-04f6-43b6-8a74-41d997e4184a</guid><itunes:image href="https://artwork.captivate.fm/70254447-eed7-447d-a1ba-891e5851aa7d/QVCD5AFlqkNTxARFOwdPYLGF.png"/><pubDate>Tue, 10 Jun 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/bcf0b785-04f6-43b6-8a74-41d997e4184a.mp3" length="27710063" type="audio/mpeg"/><itunes:duration>19:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/abedf860-18a5-4635-8d10-0a35ac64825c/index.html" type="text/html"/></item><item><title>Alexa Rodriguez and Angela Bello with Mobius Institute</title><itunes:title>Alexa Rodriguez and Angela Bello with Mobius Institute</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Alexa Rodriguez and Angela Bello at Mobius Institute </strong>about "Asset Management education for long-term success"<strong>.</strong>
<div>

Scott MacKenzie introduces an e-book titled "Today's Industrial Renaissance," a compilation of insights from industry leaders, available for free download on Industrial Talk. At the Xcelerate 2025 conference, hosted by Fluke Reliability, Scott interviews Alexa and Angela from Mobius Institute about their educational offerings. Mobius Institute, celebrating its 25th anniversary, offers various courses in vibration analysis, asset reliability, and other technologies, with over 9,000 students trained last year. They emphasize interactive, fun learning and keep their curriculum updated with new simulators and content. Contact information for Mobius Institute and Mobius Connect is provided for those interested in their courses and events.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Follow up with Angela Bello (angela.bello@mobiusinstitute.com) for more information about Mobius Institute's courses and educational offerings.</li>
 	<li>[ ] Check out the Mobius Institute website (mobiusinstitute.com) and Mobius Connect platform (mobiusconnect.com) to explore the available resources.</li>
 	<li>[ ] Consider reaching out to Mobius Institute if interested in having Scott MacKenzie as a voice for their events or content.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Industrial Renaissance E-Book</h3>
<ul>
 	<li>Scott MacKenzie introduces the e-book titled "Today's Industrial Renaissance," which is a compilation of conversations with industry leaders.</li>
 	<li>The e-book aims to address challenges, problems, solutions, strategies, and tools in the industrial sector.</li>
 	<li>Scott emphasizes that the e-book is free and available on the Industrial Talk website, encouraging listeners to download it.</li>
 	<li>The e-book is inspired by conversations with industry leaders over the past seven years.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Scott welcomes listeners to the Industrial Talk podcast, highlighting its focus on celebrating industry professionals.</li>
 	<li>Scott mentions the current event, Xcelerate 2025, sponsored by Fluke Reliability, and introduces the guests, Alexa and Angela from Mobius Institute.</li>
 	<li>The discussion will focus on education, which is crucial for the industrial sector.</li>
</ul><br/>
<h3>Experiences at Xcelerate 2025</h3>
<ul>
 	<li>Scott asks Alexa and Angela about their experiences at Xcelerate 2025, noting the importance of face-to-face interactions.</li>
 	<li>Angela shares that it's her second or third year attending the event, while Alexa is attending for the first time.</li>
 	<li>Angela mentions that meeting people in person helps resolve issues quickly, as seen in a specific case where a problem was solved in 10 minutes.</li>
 	<li>Scott highlights the interest in the education component of the event.</li>
</ul><br/>
<h3>Mobius Institute's Role in Education</h3>
<ul>
 	<li>Alexa explains that Mobius Institute is well-known for vibration analysis but also offers courses in other areas like condition monitoring.</li>
 	<li>Scott recalls a speaker at the event who was certified through Mobius Institute.</li>
 	<li>Angela introduces herself as the Business Development Director for North America and Australia, overseeing courses and partners.</li>
 	<li>Alexa describes her role as the Business Development and Events Manager, dealing with partners and instructors in North America and Australia.</li>
</ul><br/>
<h3>Mobius Institute's Certification Program</h3>
<ul>
 	<li>Scott asks about the differences between Mobius Institute's certification program and other certifications in the reliability field.</li>
 	<li>Angela explains that Mobius Institute makes learning fun and interactive, using simulators and animators.</li>
 	<li>The certification program is applicable to any industry, technology, or instrument, making it versatile.</li>
 	<li>Scott appreciates the emphasis on making learning fun and effective.</li>
</ul><br/>
<h3>Courses Offered by Mobius Institute</h3>
<ul>
 	<li>Alexa describes the various courses offered by Mobius Institute, starting with the "Vibe in a Day" course, which provides an overview of vibration analysis.</li>
 	<li>The institute offers four levels of vibration analysis courses, as well as non-certification short courses on specific topics like balancing.</li>
 	<li>Angela adds that these courses are beneficial for salespeople who need to understand technical aspects to sell products effectively.</li>
 	<li>Scott emphasizes the importance of having industry knowledge for asset management and collaboration.</li>
</ul><br/>
<h3>Keeping Up with Industry Changes</h3>
<ul>
 	<li>Scott inquires about how Mobius Institute keeps its curriculum current with industry changes.</li>
 	<li>Angela explains that the content is refreshed twice a year, and new simulators are created annually.</li>
 	<li>The institute has a team of experienced instructors and partners who ensure the courses are delivered effectively.</li>
 	<li>Scott asks about the number of courses available, and Alexa mentions that there are over 20 short courses and multiple levels for various topics.</li>
</ul><br/>
<h3>Strategic Vision of Mobius Institute</h3>
<ul>
 	<li>Scott asks about the strategic vision of Mobius Institute.</li>
 	<li>Angela shares that the institute has been around for 25 years and continues to develop new courses and technologies.</li>
 	<li>The institute aims to create more content and technologies, focusing on vibration and other areas.</li>
 	<li>Scott agrees with the importance of education, collaboration, and innovation in the industrial sector.</li>
</ul><br/>
<h3>Contact Information and Conclusion</h3>
<ul>
 	<li>Alexa provides information on how to contact Mobius Institute and Mobius Connect for more details about their courses and events.</li>
 	<li>Angela shares her email address and social media handles for further inquiries.</li>
 	<li>Scott encourages listeners to visit the Mobius Institute website and connect with them on LinkedIn.</li>
 	<li>The podcast concludes with Scott promoting the e-book and encouraging listeners to stay tuned for more conversations from Xcelerate 2025.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALEXA RODRIGUEZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/alexa-rodriguez-262719304/" target="_blank" rel="noopener">https://www.linkedin.com/in/alexa-rodriguez-262719304/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mobius-institute/" target="_blank" rel="noopener">https://www.linkedin.com/company/mobius-institute/</a>

<strong>Company Website:</strong> <a href="https://www.mobiusinstitute.com/mina/" target="_blank" rel="noopener">https://www.mobiusinstitute.com/mina/</a>
<h2>ANGELA BELLO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/angela-bello-business-development/" target="_blank" rel="noopener">https://www.linkedin.com/in/angela-bello-business-development/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/lsrvXOzHbDA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Alexa Rodriguez and Angela Bello at Mobius Institute </strong>about "Asset Management education for long-term success"<strong>.</strong>
<div>

Scott MacKenzie introduces an e-book titled "Today's Industrial Renaissance," a compilation of insights from industry leaders, available for free download on Industrial Talk. At the Xcelerate 2025 conference, hosted by Fluke Reliability, Scott interviews Alexa and Angela from Mobius Institute about their educational offerings. Mobius Institute, celebrating its 25th anniversary, offers various courses in vibration analysis, asset reliability, and other technologies, with over 9,000 students trained last year. They emphasize interactive, fun learning and keep their curriculum updated with new simulators and content. Contact information for Mobius Institute and Mobius Connect is provided for those interested in their courses and events.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Follow up with Angela Bello (angela.bello@mobiusinstitute.com) for more information about Mobius Institute's courses and educational offerings.</li>
 	<li>[ ] Check out the Mobius Institute website (mobiusinstitute.com) and Mobius Connect platform (mobiusconnect.com) to explore the available resources.</li>
 	<li>[ ] Consider reaching out to Mobius Institute if interested in having Scott MacKenzie as a voice for their events or content.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Industrial Renaissance E-Book</h3>
<ul>
 	<li>Scott MacKenzie introduces the e-book titled "Today's Industrial Renaissance," which is a compilation of conversations with industry leaders.</li>
 	<li>The e-book aims to address challenges, problems, solutions, strategies, and tools in the industrial sector.</li>
 	<li>Scott emphasizes that the e-book is free and available on the Industrial Talk website, encouraging listeners to download it.</li>
 	<li>The e-book is inspired by conversations with industry leaders over the past seven years.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Scott welcomes listeners to the Industrial Talk podcast, highlighting its focus on celebrating industry professionals.</li>
 	<li>Scott mentions the current event, Xcelerate 2025, sponsored by Fluke Reliability, and introduces the guests, Alexa and Angela from Mobius Institute.</li>
 	<li>The discussion will focus on education, which is crucial for the industrial sector.</li>
</ul><br/>
<h3>Experiences at Xcelerate 2025</h3>
<ul>
 	<li>Scott asks Alexa and Angela about their experiences at Xcelerate 2025, noting the importance of face-to-face interactions.</li>
 	<li>Angela shares that it's her second or third year attending the event, while Alexa is attending for the first time.</li>
 	<li>Angela mentions that meeting people in person helps resolve issues quickly, as seen in a specific case where a problem was solved in 10 minutes.</li>
 	<li>Scott highlights the interest in the education component of the event.</li>
</ul><br/>
<h3>Mobius Institute's Role in Education</h3>
<ul>
 	<li>Alexa explains that Mobius Institute is well-known for vibration analysis but also offers courses in other areas like condition monitoring.</li>
 	<li>Scott recalls a speaker at the event who was certified through Mobius Institute.</li>
 	<li>Angela introduces herself as the Business Development Director for North America and Australia, overseeing courses and partners.</li>
 	<li>Alexa describes her role as the Business Development and Events Manager, dealing with partners and instructors in North America and Australia.</li>
</ul><br/>
<h3>Mobius Institute's Certification Program</h3>
<ul>
 	<li>Scott asks about the differences between Mobius Institute's certification program and other certifications in the reliability field.</li>
 	<li>Angela explains that Mobius Institute makes learning fun and interactive, using simulators and animators.</li>
 	<li>The certification program is applicable to any industry, technology, or instrument, making it versatile.</li>
 	<li>Scott appreciates the emphasis on making learning fun and effective.</li>
</ul><br/>
<h3>Courses Offered by Mobius Institute</h3>
<ul>
 	<li>Alexa describes the various courses offered by Mobius Institute, starting with the "Vibe in a Day" course, which provides an overview of vibration analysis.</li>
 	<li>The institute offers four levels of vibration analysis courses, as well as non-certification short courses on specific topics like balancing.</li>
 	<li>Angela adds that these courses are beneficial for salespeople who need to understand technical aspects to sell products effectively.</li>
 	<li>Scott emphasizes the importance of having industry knowledge for asset management and collaboration.</li>
</ul><br/>
<h3>Keeping Up with Industry Changes</h3>
<ul>
 	<li>Scott inquires about how Mobius Institute keeps its curriculum current with industry changes.</li>
 	<li>Angela explains that the content is refreshed twice a year, and new simulators are created annually.</li>
 	<li>The institute has a team of experienced instructors and partners who ensure the courses are delivered effectively.</li>
 	<li>Scott asks about the number of courses available, and Alexa mentions that there are over 20 short courses and multiple levels for various topics.</li>
</ul><br/>
<h3>Strategic Vision of Mobius Institute</h3>
<ul>
 	<li>Scott asks about the strategic vision of Mobius Institute.</li>
 	<li>Angela shares that the institute has been around for 25 years and continues to develop new courses and technologies.</li>
 	<li>The institute aims to create more content and technologies, focusing on vibration and other areas.</li>
 	<li>Scott agrees with the importance of education, collaboration, and innovation in the industrial sector.</li>
</ul><br/>
<h3>Contact Information and Conclusion</h3>
<ul>
 	<li>Alexa provides information on how to contact Mobius Institute and Mobius Connect for more details about their courses and events.</li>
 	<li>Angela shares her email address and social media handles for further inquiries.</li>
 	<li>Scott encourages listeners to visit the Mobius Institute website and connect with them on LinkedIn.</li>
 	<li>The podcast concludes with Scott promoting the e-book and encouraging listeners to stay tuned for more conversations from Xcelerate 2025.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALEXA RODRIGUEZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/alexa-rodriguez-262719304/" target="_blank" rel="noopener">https://www.linkedin.com/in/alexa-rodriguez-262719304/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mobius-institute/" target="_blank" rel="noopener">https://www.linkedin.com/company/mobius-institute/</a>

<strong>Company Website:</strong> <a href="https://www.mobiusinstitute.com/mina/" target="_blank" rel="noopener">https://www.mobiusinstitute.com/mina/</a>
<h2>ANGELA BELLO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/angela-bello-business-development/" target="_blank" rel="noopener">https://www.linkedin.com/in/angela-bello-business-development/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/lsrvXOzHbDA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/alexa-rodriguez-and-angela-bello-mobiusinstitute]]></link><guid isPermaLink="false">d3c1a30f-9a6d-412a-88a4-2046cb846c3c</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Thu, 05 Jun 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/d3c1a30f-9a6d-412a-88a4-2046cb846c3c.mp3" length="27828719" type="audio/mpeg"/><itunes:duration>19:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Brandon Young with Young Management and Consulting</title><itunes:title>Brandon Young with Young Management and Consulting</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Brandon Young, President and CEO at Young Management and Consulting </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Challenges and solutions for the utility market</span>"<strong>.</strong>
<div>

Scott MacKenzie introduced his new eBook, "Today's Industrial Renaissance," highlighting challenges and strategies for industrial professionals. The podcast featured Brandon Young, President and CEO of Young Management and Consulting (YMC), discussing his company's growth, international presence, and innovative solutions in the utility sector. YMC focuses on capital projects, data analytics, and project management, employing 120 individuals across the US, UAE, and Dubai. Young emphasized the importance of technology, AI, and safety in the industry, noting YMC's zero-incident record. He also discussed recruitment strategies and the future of work in the utility industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Brandon Young to discuss potential collaboration opportunities.</li>
 	<li>[ ] Explore the use of technology and data analytics solutions offered by YMC to improve reliability and efficiency of utility operations.</li>
 	<li>[ ] Consider implementing a safety-first culture and leveraging technology to enhance field crew productivity and safety.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction of Scott MacKenzie's eBook</h3>
<ul>
 	<li>Scott MacKenzie introduces his new eBook titled "Today's Industrial Renaissance," which he wrote after 3000 conversations with industrial leaders.</li>
 	<li>The book addresses challenges, pain points, strategies, and tools for the industrial sector.</li>
 	<li>Scott encourages listeners to download the eBook from industrialtalk.com, emphasizing that he won't spam them.</li>
 	<li>The eBook is designed to help industrial professionals succeed without unnecessary complications.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the number one industrial-related podcast, celebrating industrial professionals who are bold, brave, and innovative.</li>
 	<li>Scott mentions the support from Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, targeting professionals in distribution, transmission, and related equipment.</li>
</ul><br/>
<h3>Interview with Brandon Young at Distribute Tech</h3>
<ul>
 	<li>Scott MacKenzie introduces Brandon Young, who is attending the conference for the fourth year, and highlights the conference's growth and importance.</li>
 	<li>Brandon Young shares his background, mentioning his education at Auburn University and his role as President and CEO of Young Management and Consulting (YMC).</li>
 	<li>YMC has grown internationally, serving a team of 120 individuals across the US, UAE, and Dubai.</li>
 	<li>Brandon discusses the company's focus on providing innovative solutions, data analytics, software solutions, and project management services.</li>
</ul><br/>
<h3>Technological and Industry Trends</h3>
<ul>
 	<li>Brandon Young discusses the technological boom in the energy sector and the challenges of leveraging AI to its full potential.</li>
 	<li>He emphasizes the need for grid reliability and affordability, noting the significant impact of power outages on revenue and business GDP.</li>
 	<li>Scott and Brandon discuss the balance between modernizing infrastructure and managing rate increases to avoid impacting consumers.</li>
 	<li>Brandon highlights the importance of innovation in project execution and the need for more competition in the market to drive efficiency and cost management.</li>
</ul><br/>
<h3>Recruitment and Leadership Development</h3>
<ul>
 	<li>Brandon Young explains the challenges of recruiting skilled professionals and the strategies YMC uses to find and develop talent.</li>
 	<li>He shares his approach of converting journeyman linemen into construction managers and hiring military veterans for their structured work ethic.</li>
 	<li>Brandon discusses the importance of natural skill sets and providing coaching and training to help employees grow into leadership roles.</li>
 	<li>He mentions the company's high school intern program as a way to attract future talent and the potential return of vocational programs to support the trades.</li>
</ul><br/>
<h3>Innovation and Technology in Field Operations</h3>
<ul>
 	<li>Brandon Young describes the deployment of iPads and the Fulcrum app to improve data collection and project management in the field.</li>
 	<li>The app allows team members to take photos, capture information, and track project progress in real-time.</li>
 	<li>Scott and Brandon discuss the importance of safety in field operations and the company's zero-incident record since inception.</li>
 	<li>Brandon emphasizes the need for regular safety briefings, tracking safety hours, and addressing near misses to prevent future incidents.</li>
</ul><br/>
<h3>Future of the Utility Industry</h3>
<ul>
 	<li>Brandon Young predicts a shift in how the industry hires talent, with a focus on attracting young professionals and reviving vocational programs.</li>
 	<li>He believes that entry-level jobs without context will be eliminated, and roles requiring innovation and process improvement will become more important.</li>
 	<li>Scott and Brandon discuss the role of AI in the industry, noting the need for utilities to figure out how to implement new technologies effectively.</li>
 	<li>Brandon highlights the challenges of managing multiple data projects and the need to break down silos to achieve holistic improvements.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, encouraging listeners to reach out to Brandon Young for collaboration opportunities.</li>
 	<li>Brandon provides his contact information, including social media handles and email, for those interested in working with YMC.</li>
 	<li>Scott reiterates the importance of attending events like Distribute Tech and the Boston Med Device Expo to stay updated on industry trends and opportunities.</li>
 	<li>The podcast concludes with a reminder of the support from Siemens Smart Infrastructure and Grid Software and an invitation to visit siemens.com for more information.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRANDON YOUNG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/byoungpmp/" target="_blank" rel="noopener">https://www.linkedin.com/in/byoungpmp/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ymc-young-management-consulting/" target="_blank" rel="noopener">https://www.linkedin.com/company/ymc-young-management-consulting/</a>

<strong>Company Website:</strong> <a href="https://www.workwithyoung.com/" target="_blank" rel="noopener">https://www.workwithyoung.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/AhEffSCrFB4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Brandon Young, President and CEO at Young Management and Consulting </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Challenges and solutions for the utility market</span>"<strong>.</strong>
<div>

Scott MacKenzie introduced his new eBook, "Today's Industrial Renaissance," highlighting challenges and strategies for industrial professionals. The podcast featured Brandon Young, President and CEO of Young Management and Consulting (YMC), discussing his company's growth, international presence, and innovative solutions in the utility sector. YMC focuses on capital projects, data analytics, and project management, employing 120 individuals across the US, UAE, and Dubai. Young emphasized the importance of technology, AI, and safety in the industry, noting YMC's zero-incident record. He also discussed recruitment strategies and the future of work in the utility industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Brandon Young to discuss potential collaboration opportunities.</li>
 	<li>[ ] Explore the use of technology and data analytics solutions offered by YMC to improve reliability and efficiency of utility operations.</li>
 	<li>[ ] Consider implementing a safety-first culture and leveraging technology to enhance field crew productivity and safety.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction of Scott MacKenzie's eBook</h3>
<ul>
 	<li>Scott MacKenzie introduces his new eBook titled "Today's Industrial Renaissance," which he wrote after 3000 conversations with industrial leaders.</li>
 	<li>The book addresses challenges, pain points, strategies, and tools for the industrial sector.</li>
 	<li>Scott encourages listeners to download the eBook from industrialtalk.com, emphasizing that he won't spam them.</li>
 	<li>The eBook is designed to help industrial professionals succeed without unnecessary complications.</li>
</ul><br/>
<h3>Welcome to the Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the number one industrial-related podcast, celebrating industrial professionals who are bold, brave, and innovative.</li>
 	<li>Scott mentions the support from Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, targeting professionals in distribution, transmission, and related equipment.</li>
</ul><br/>
<h3>Interview with Brandon Young at Distribute Tech</h3>
<ul>
 	<li>Scott MacKenzie introduces Brandon Young, who is attending the conference for the fourth year, and highlights the conference's growth and importance.</li>
 	<li>Brandon Young shares his background, mentioning his education at Auburn University and his role as President and CEO of Young Management and Consulting (YMC).</li>
 	<li>YMC has grown internationally, serving a team of 120 individuals across the US, UAE, and Dubai.</li>
 	<li>Brandon discusses the company's focus on providing innovative solutions, data analytics, software solutions, and project management services.</li>
</ul><br/>
<h3>Technological and Industry Trends</h3>
<ul>
 	<li>Brandon Young discusses the technological boom in the energy sector and the challenges of leveraging AI to its full potential.</li>
 	<li>He emphasizes the need for grid reliability and affordability, noting the significant impact of power outages on revenue and business GDP.</li>
 	<li>Scott and Brandon discuss the balance between modernizing infrastructure and managing rate increases to avoid impacting consumers.</li>
 	<li>Brandon highlights the importance of innovation in project execution and the need for more competition in the market to drive efficiency and cost management.</li>
</ul><br/>
<h3>Recruitment and Leadership Development</h3>
<ul>
 	<li>Brandon Young explains the challenges of recruiting skilled professionals and the strategies YMC uses to find and develop talent.</li>
 	<li>He shares his approach of converting journeyman linemen into construction managers and hiring military veterans for their structured work ethic.</li>
 	<li>Brandon discusses the importance of natural skill sets and providing coaching and training to help employees grow into leadership roles.</li>
 	<li>He mentions the company's high school intern program as a way to attract future talent and the potential return of vocational programs to support the trades.</li>
</ul><br/>
<h3>Innovation and Technology in Field Operations</h3>
<ul>
 	<li>Brandon Young describes the deployment of iPads and the Fulcrum app to improve data collection and project management in the field.</li>
 	<li>The app allows team members to take photos, capture information, and track project progress in real-time.</li>
 	<li>Scott and Brandon discuss the importance of safety in field operations and the company's zero-incident record since inception.</li>
 	<li>Brandon emphasizes the need for regular safety briefings, tracking safety hours, and addressing near misses to prevent future incidents.</li>
</ul><br/>
<h3>Future of the Utility Industry</h3>
<ul>
 	<li>Brandon Young predicts a shift in how the industry hires talent, with a focus on attracting young professionals and reviving vocational programs.</li>
 	<li>He believes that entry-level jobs without context will be eliminated, and roles requiring innovation and process improvement will become more important.</li>
 	<li>Scott and Brandon discuss the role of AI in the industry, noting the need for utilities to figure out how to implement new technologies effectively.</li>
 	<li>Brandon highlights the challenges of managing multiple data projects and the need to break down silos to achieve holistic improvements.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, encouraging listeners to reach out to Brandon Young for collaboration opportunities.</li>
 	<li>Brandon provides his contact information, including social media handles and email, for those interested in working with YMC.</li>
 	<li>Scott reiterates the importance of attending events like Distribute Tech and the Boston Med Device Expo to stay updated on industry trends and opportunities.</li>
 	<li>The podcast concludes with a reminder of the support from Siemens Smart Infrastructure and Grid Software and an invitation to visit siemens.com for more information.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRANDON YOUNG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/byoungpmp/" target="_blank" rel="noopener">https://www.linkedin.com/in/byoungpmp/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ymc-young-management-consulting/" target="_blank" rel="noopener">https://www.linkedin.com/company/ymc-young-management-consulting/</a>

<strong>Company Website:</strong> <a href="https://www.workwithyoung.com/" target="_blank" rel="noopener">https://www.workwithyoung.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/AhEffSCrFB4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brandon-young-workwithyoung]]></link><guid isPermaLink="false">6ee3bc14-a7ef-4abf-bb39-63241ff0c990</guid><itunes:image href="https://artwork.captivate.fm/adbecf84-470c-43e6-b3af-7badaf9fb3a6/BseVAyYEu3tyKl-2fSEhqOpY.png"/><pubDate>Tue, 03 Jun 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/6ee3bc14-a7ef-4abf-bb39-63241ff0c990.mp3" length="36802223" type="audio/mpeg"/><itunes:duration>25:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Arthur Jen and Carlos Gamarra PowerGen</title><itunes:title>Arthur Jen and Carlos Gamarra PowerGen</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Carlos Gamarra and Arthur Jen</strong><strong> </strong>about "Power Generation Technical Assistants".
<div>
<div>

Scott MacKenzie hosts an industrial talk podcast at PowerGen in Dallas, Texas, featuring Carlos Gamarra and Arthur Jen. Carlos, Vice President of the Houston Advanced Research Center, and Arthur, Program Coordinator for the Western Region of the DOE-funded On-Site Energy Technical Assistance Partnership (On-Site Energy TAP), discuss their roles in promoting distributed generation technologies and energy storage. They provide no-cost technical assistance, educational webinars, and case studies to help end users adopt these technologies. The program is technology-agnostic and region-specific, addressing the unique energy needs of different states. They emphasize the importance of a balanced energy portfolio and the challenges of finding the right mix of technologies for each location.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Carlos Gamarra (Vice President of Energy, HARC) or Arthur Jen (Program Coordinator, Western Region TAP) to learn more about the Onsite Energy Technical Assistance Partnership program.</li>
 	<li>[ ] Visit the DOE website to find the map and contact information for the regional directors of the Onsite Energy Technical Assistance Partnership program.</li>
 	<li>[ ] Connect with Arthur Jen on LinkedIn to learn more about his work in the Western region.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Power Gen</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners to Power Gen in Dallas, Texas, highlighting the exciting technology and solutions present at the event.</li>
 	<li>Scott introduces Carlos and Arthur, who are part of different companies but will clarify their roles and connections.</li>
 	<li>Carlos and Arthur discuss their business cards and the companies they represent, with Scott joking about a potential test.</li>
</ul><br/>
<h3>Backgrounds of Carlos and Arthur</h3>
<ul>
 	<li>Carlos shares his background in electrical and industrial engineering, his experience in building industrial plants, and his shift to research on Community Energy Systems.</li>
 	<li>Carlos is now the Vice President of the Houston Advanced Research Center (HARC).</li>
 	<li>Arthur introduces himself as the program coordinator for the Western Region of the On-Site Energy Technical Assistance Partnership (On-Site Energy TAP).</li>
 	<li>Arthur has a background in industrial and systems engineering, with a focus on sustainability and energy efficiency.</li>
</ul><br/>
<h3>Overview of On-Site Energy TAP Program</h3>
<ul>
 	<li>Carlos explains that he and Arthur lead the DOE-funded On-Site Energy TAP program, which promotes distributed generation technologies.</li>
 	<li>The program provides no-cost technical assistance, educational webinars, and case studies to encourage the adoption of on-site energy technologies.</li>
 	<li>Arthur adds that the program is valuable for facilities managers who are overwhelmed and need guidance on becoming 100% renewable energy.</li>
 	<li>The program is technology-agnostic, focusing on finding the best solutions for different sites based on their geographical and operational needs.</li>
</ul><br/>
<h3>Program Benefits and Cost</h3>
<ul>
 	<li>Scott inquires about the cost of the program, and Carlos confirms that it is free for end users, funded by the DOE.</li>
 	<li>Carlos emphasizes the importance of the program, as companies are experts in their main processes but not necessarily in power generation.</li>
 	<li>The program provides unbiased advice, helping end users navigate the complex landscape of energy technologies and proposals.</li>
 	<li>Scott asks how Carlos and Arthur's organizations became involved, and Carlos explains that it is a competitive funding opportunity released every few years.</li>
</ul><br/>
<h3>Regional Focus and Trends</h3>
<ul>
 	<li>Arthur explains that the program is divided into different regions to address specific geographical and technological needs.</li>
 	<li>Arthur highlights the importance of understanding regional differences in electricity prices, policies, and available resources.</li>
 	<li>Carlos discusses the diverse energy sources and technologies in the South Central Region, including wind, solar, and combined cycle.</li>
 	<li>Arthur notes the increasing demand for power and the need for a balanced approach to meet this demand with clean energy solutions.</li>
</ul><br/>
<h3>Challenges and Exciting Technologies</h3>
<ul>
 	<li>Carlos expresses excitement about the challenges of finding the right mix of technologies for each location.</li>
 	<li>He highlights the diversity of power sources and storage options available today.</li>
 	<li>Arthur is excited about the potential of using every part of the energy generation process, similar to Native American practices.</li>
 	<li>Both emphasize the importance of balancing different energy sources to ensure reliability and meet environmental and cost-saving goals.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Carlos and Arthur, and they provide information on the DOE's website and LinkedIn.</li>
 	<li>Carlos and Arthur encourage listeners to reach out for assistance with their energy needs.</li>
 	<li>Scott wraps up the conversation, emphasizing the importance of the power industry and the exciting opportunities it presents.</li>
 	<li>Scott mentions upcoming events and resources, encouraging listeners to stay engaged with the industry.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CARLOS GAMARRA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/carlosgamarra/" target="_blank" rel="noopener">https://www.linkedin.com/in/carlosgamarra/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/houston-advanced-research-center/" target="_blank" rel="noopener">https://www.linkedin.com/company/houston-advanced-research-center/</a>

<strong>Company Website:</strong> <a href="https://harcresearch.org/" target="_blank" rel="noopener">https://harcresearch.org/</a>
<h2>ARTHUR JEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/arthur-jen-53b3baa1/" target="_blank" rel="noopener">https://www.linkedin.com/in/arthur-jen-53b3baa1/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/delta-electronics-americas/" target="_blank" rel="noopener">https://www.linkedin.com/company/delta-electronics-americas/</a>

<strong>Company Website:</strong> <a href="https://www.delta-americas.com/en-US/index" target="_blank" rel="noopener">https://www.delta-americas.com/en-US/index</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/gOf5TuJ2ziw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Carlos Gamarra and Arthur Jen</strong><strong> </strong>about "Power Generation Technical Assistants".
<div>
<div>

Scott MacKenzie hosts an industrial talk podcast at PowerGen in Dallas, Texas, featuring Carlos Gamarra and Arthur Jen. Carlos, Vice President of the Houston Advanced Research Center, and Arthur, Program Coordinator for the Western Region of the DOE-funded On-Site Energy Technical Assistance Partnership (On-Site Energy TAP), discuss their roles in promoting distributed generation technologies and energy storage. They provide no-cost technical assistance, educational webinars, and case studies to help end users adopt these technologies. The program is technology-agnostic and region-specific, addressing the unique energy needs of different states. They emphasize the importance of a balanced energy portfolio and the challenges of finding the right mix of technologies for each location.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Carlos Gamarra (Vice President of Energy, HARC) or Arthur Jen (Program Coordinator, Western Region TAP) to learn more about the Onsite Energy Technical Assistance Partnership program.</li>
 	<li>[ ] Visit the DOE website to find the map and contact information for the regional directors of the Onsite Energy Technical Assistance Partnership program.</li>
 	<li>[ ] Connect with Arthur Jen on LinkedIn to learn more about his work in the Western region.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Power Gen</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners to Power Gen in Dallas, Texas, highlighting the exciting technology and solutions present at the event.</li>
 	<li>Scott introduces Carlos and Arthur, who are part of different companies but will clarify their roles and connections.</li>
 	<li>Carlos and Arthur discuss their business cards and the companies they represent, with Scott joking about a potential test.</li>
</ul><br/>
<h3>Backgrounds of Carlos and Arthur</h3>
<ul>
 	<li>Carlos shares his background in electrical and industrial engineering, his experience in building industrial plants, and his shift to research on Community Energy Systems.</li>
 	<li>Carlos is now the Vice President of the Houston Advanced Research Center (HARC).</li>
 	<li>Arthur introduces himself as the program coordinator for the Western Region of the On-Site Energy Technical Assistance Partnership (On-Site Energy TAP).</li>
 	<li>Arthur has a background in industrial and systems engineering, with a focus on sustainability and energy efficiency.</li>
</ul><br/>
<h3>Overview of On-Site Energy TAP Program</h3>
<ul>
 	<li>Carlos explains that he and Arthur lead the DOE-funded On-Site Energy TAP program, which promotes distributed generation technologies.</li>
 	<li>The program provides no-cost technical assistance, educational webinars, and case studies to encourage the adoption of on-site energy technologies.</li>
 	<li>Arthur adds that the program is valuable for facilities managers who are overwhelmed and need guidance on becoming 100% renewable energy.</li>
 	<li>The program is technology-agnostic, focusing on finding the best solutions for different sites based on their geographical and operational needs.</li>
</ul><br/>
<h3>Program Benefits and Cost</h3>
<ul>
 	<li>Scott inquires about the cost of the program, and Carlos confirms that it is free for end users, funded by the DOE.</li>
 	<li>Carlos emphasizes the importance of the program, as companies are experts in their main processes but not necessarily in power generation.</li>
 	<li>The program provides unbiased advice, helping end users navigate the complex landscape of energy technologies and proposals.</li>
 	<li>Scott asks how Carlos and Arthur's organizations became involved, and Carlos explains that it is a competitive funding opportunity released every few years.</li>
</ul><br/>
<h3>Regional Focus and Trends</h3>
<ul>
 	<li>Arthur explains that the program is divided into different regions to address specific geographical and technological needs.</li>
 	<li>Arthur highlights the importance of understanding regional differences in electricity prices, policies, and available resources.</li>
 	<li>Carlos discusses the diverse energy sources and technologies in the South Central Region, including wind, solar, and combined cycle.</li>
 	<li>Arthur notes the increasing demand for power and the need for a balanced approach to meet this demand with clean energy solutions.</li>
</ul><br/>
<h3>Challenges and Exciting Technologies</h3>
<ul>
 	<li>Carlos expresses excitement about the challenges of finding the right mix of technologies for each location.</li>
 	<li>He highlights the diversity of power sources and storage options available today.</li>
 	<li>Arthur is excited about the potential of using every part of the energy generation process, similar to Native American practices.</li>
 	<li>Both emphasize the importance of balancing different energy sources to ensure reliability and meet environmental and cost-saving goals.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Carlos and Arthur, and they provide information on the DOE's website and LinkedIn.</li>
 	<li>Carlos and Arthur encourage listeners to reach out for assistance with their energy needs.</li>
 	<li>Scott wraps up the conversation, emphasizing the importance of the power industry and the exciting opportunities it presents.</li>
 	<li>Scott mentions upcoming events and resources, encouraging listeners to stay engaged with the industry.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CARLOS GAMARRA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/carlosgamarra/" target="_blank" rel="noopener">https://www.linkedin.com/in/carlosgamarra/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/houston-advanced-research-center/" target="_blank" rel="noopener">https://www.linkedin.com/company/houston-advanced-research-center/</a>

<strong>Company Website:</strong> <a href="https://harcresearch.org/" target="_blank" rel="noopener">https://harcresearch.org/</a>
<h2>ARTHUR JEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/arthur-jen-53b3baa1/" target="_blank" rel="noopener">https://www.linkedin.com/in/arthur-jen-53b3baa1/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/delta-electronics-americas/" target="_blank" rel="noopener">https://www.linkedin.com/company/delta-electronics-americas/</a>

<strong>Company Website:</strong> <a href="https://www.delta-americas.com/en-US/index" target="_blank" rel="noopener">https://www.delta-americas.com/en-US/index</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/gOf5TuJ2ziw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/arthur-jen-and-carlos-gamarra-powergen]]></link><guid isPermaLink="false">9935037c-df1c-44c9-a90e-867a12321016</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Thu, 29 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/9935037c-df1c-44c9-a90e-867a12321016.mp3" length="32933231" type="audio/mpeg"/><itunes:duration>22:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/841805ce-2b25-4782-a05e-75b0241371c2/index.html" type="text/html"/></item><item><title>Lisa Pansing with Fluke Reliability</title><itunes:title>Lisa Pansing with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Lisa Pansing, Key Account Manager at Fluke Reliability </strong>about "Powerful Vibration Asset Management Solution"<strong>.</strong>
<div>

Scott MacKenzie promotes the <a href="https://www.medeviceboston.com/en/home.html" target="_blank" rel="noopener">MEDivice 2025</a> event in Boston, organized by Informa, highlighting its importance for the medical device industry. At the Xcelerate 2025 event in Austin, Texas, hosted by Fluke Reliability, Lisa from Azima discusses the advancements in maintenance, reliability, and operations. Lisa emphasizes the importance of continuous improvement, the role of AI and ML in predictive maintenance, and the benefits of Azima's wireless and wired solutions for vibration and temperature monitoring. She also touches on the future potential of augmented reality in maintenance. Scott encourages listeners to connect with industry professionals and stay updated on industry trends.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Promote the ME Device Boston event on September 30 - October 1, 2025.</li>
 	<li>[ ] Reach out to Lisa on LinkedIn to discuss Azima's solutions further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>MEDevice Boston Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the MEDevice Boston event, scheduled for September 30 through October 1, 2025.</li>
 	<li>The event is organized by Informa and is aimed at professionals in the medical device industry.</li>
 	<li>Scott emphasizes the importance of education, collaboration, and innovation at the event.</li>
 	<li>The event is described as a significant opportunity for networking and learning within the industry.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott thanks the audience for joining the top industry-related podcast in the universe.</li>
 	<li>The podcast celebrates industry professionals who innovate, collaborate, and solve problems daily.</li>
 	<li>Scott mentions the current location of the podcast, Xcelerate 2025 in Austin, Texas, organized by Fluke Reliability.</li>
</ul><br/>
<h3>Interview with Lisa from Fluke Reliability</h3>
<ul>
 	<li>Scott introduces Lisa, who is with the Azima brand at Fluke Reliability.</li>
 	<li>Lisa shares her background in maintenance, reliability, and operations, highlighting her experience over 20 years.</li>
 	<li>Discussion on the advancements in technology, such as AI, augmented reality, and virtual reality, in the manufacturing world.</li>
 	<li>Scott and Lisa talk about the ongoing conversations around reliability and the slow adoption of wireless technology by some companies.</li>
</ul><br/>
<h3>Challenges in Reliability and Maintenance</h3>
<ul>
 	<li>Lisa discusses the importance of understanding the reliability journey of companies.</li>
 	<li>Scott and Lisa talk about the challenges of reactive thinking and the need for continuous training and improvement.</li>
 	<li>The conversation touches on the importance of providing more than just financial compensation to retain employees.</li>
 	<li>Scott emphasizes the need for stringent technology solutions to address the challenges of attracting and retaining talent.</li>
</ul><br/>
<h3>Azima Solutions and Their Impact</h3>
<ul>
 	<li>Lisa explains the history and capabilities of Azima DLI, which started with analysis for the Navy in the 1960s.</li>
 	<li>Discussion on the various solutions offered by Azima, including wireless and wired solutions for vibration and temperature monitoring.</li>
 	<li>Scott and Lisa talk about the importance of catching equipment issues early to prevent catastrophic failures.</li>
 	<li>The conversation highlights the benefits of Azima's cloud-based solutions and the role of AI and ML in providing actionable insights.</li>
</ul><br/>
<h3>Future of Connected Reliability</h3>
<ul>
 	<li>Scott and Lisa discuss the vision of connected reliability and the potential for creating work orders based on predictive maintenance.</li>
 	<li>Lisa shares her excitement about the future of augmented reality in maintenance and repair processes.</li>
 	<li>The conversation touches on the potential for AR to streamline procedures and improve efficiency.</li>
 	<li>Scott and Lisa emphasize the importance of continuous improvement and staying ahead of technological advancements.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Lisa for the insightful conversation and highlights the importance of building a portfolio of trusted advisors for reliability journeys.</li>
 	<li>Lisa provides her contact information and encourages listeners to reach out with any questions.</li>
 	<li>Scott wraps up the podcast by promoting the upcoming book based on his conversations with industry leaders.</li>
 	<li>The podcast concludes with a reminder to stay connected and continue innovating in the industry.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LISA PANSING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lisapansing/" target="_blank" rel="noopener">https://www.linkedin.com/in/lisapansing/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/en-us" target="_blank" rel="noopener">https://www.fluke.com/en-us</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/FTIVvCLr7Rg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Lisa Pansing, Key Account Manager at Fluke Reliability </strong>about "Powerful Vibration Asset Management Solution"<strong>.</strong>
<div>

Scott MacKenzie promotes the <a href="https://www.medeviceboston.com/en/home.html" target="_blank" rel="noopener">MEDivice 2025</a> event in Boston, organized by Informa, highlighting its importance for the medical device industry. At the Xcelerate 2025 event in Austin, Texas, hosted by Fluke Reliability, Lisa from Azima discusses the advancements in maintenance, reliability, and operations. Lisa emphasizes the importance of continuous improvement, the role of AI and ML in predictive maintenance, and the benefits of Azima's wireless and wired solutions for vibration and temperature monitoring. She also touches on the future potential of augmented reality in maintenance. Scott encourages listeners to connect with industry professionals and stay updated on industry trends.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Promote the ME Device Boston event on September 30 - October 1, 2025.</li>
 	<li>[ ] Reach out to Lisa on LinkedIn to discuss Azima's solutions further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>MEDevice Boston Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the MEDevice Boston event, scheduled for September 30 through October 1, 2025.</li>
 	<li>The event is organized by Informa and is aimed at professionals in the medical device industry.</li>
 	<li>Scott emphasizes the importance of education, collaboration, and innovation at the event.</li>
 	<li>The event is described as a significant opportunity for networking and learning within the industry.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott thanks the audience for joining the top industry-related podcast in the universe.</li>
 	<li>The podcast celebrates industry professionals who innovate, collaborate, and solve problems daily.</li>
 	<li>Scott mentions the current location of the podcast, Xcelerate 2025 in Austin, Texas, organized by Fluke Reliability.</li>
</ul><br/>
<h3>Interview with Lisa from Fluke Reliability</h3>
<ul>
 	<li>Scott introduces Lisa, who is with the Azima brand at Fluke Reliability.</li>
 	<li>Lisa shares her background in maintenance, reliability, and operations, highlighting her experience over 20 years.</li>
 	<li>Discussion on the advancements in technology, such as AI, augmented reality, and virtual reality, in the manufacturing world.</li>
 	<li>Scott and Lisa talk about the ongoing conversations around reliability and the slow adoption of wireless technology by some companies.</li>
</ul><br/>
<h3>Challenges in Reliability and Maintenance</h3>
<ul>
 	<li>Lisa discusses the importance of understanding the reliability journey of companies.</li>
 	<li>Scott and Lisa talk about the challenges of reactive thinking and the need for continuous training and improvement.</li>
 	<li>The conversation touches on the importance of providing more than just financial compensation to retain employees.</li>
 	<li>Scott emphasizes the need for stringent technology solutions to address the challenges of attracting and retaining talent.</li>
</ul><br/>
<h3>Azima Solutions and Their Impact</h3>
<ul>
 	<li>Lisa explains the history and capabilities of Azima DLI, which started with analysis for the Navy in the 1960s.</li>
 	<li>Discussion on the various solutions offered by Azima, including wireless and wired solutions for vibration and temperature monitoring.</li>
 	<li>Scott and Lisa talk about the importance of catching equipment issues early to prevent catastrophic failures.</li>
 	<li>The conversation highlights the benefits of Azima's cloud-based solutions and the role of AI and ML in providing actionable insights.</li>
</ul><br/>
<h3>Future of Connected Reliability</h3>
<ul>
 	<li>Scott and Lisa discuss the vision of connected reliability and the potential for creating work orders based on predictive maintenance.</li>
 	<li>Lisa shares her excitement about the future of augmented reality in maintenance and repair processes.</li>
 	<li>The conversation touches on the potential for AR to streamline procedures and improve efficiency.</li>
 	<li>Scott and Lisa emphasize the importance of continuous improvement and staying ahead of technological advancements.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Lisa for the insightful conversation and highlights the importance of building a portfolio of trusted advisors for reliability journeys.</li>
 	<li>Lisa provides her contact information and encourages listeners to reach out with any questions.</li>
 	<li>Scott wraps up the podcast by promoting the upcoming book based on his conversations with industry leaders.</li>
 	<li>The podcast concludes with a reminder to stay connected and continue innovating in the industry.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LISA PANSING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lisapansing/" target="_blank" rel="noopener">https://www.linkedin.com/in/lisapansing/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/en-us" target="_blank" rel="noopener">https://www.fluke.com/en-us</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/FTIVvCLr7Rg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/lisa-pansing-with-fluke-reliability]]></link><guid isPermaLink="false">edad9312-27e4-4e29-ad76-f212c16ffa59</guid><itunes:image href="https://artwork.captivate.fm/f0dc9e1c-b21a-4975-8cca-7d49d697717e/4vIrlrsavW8xRAEA83WiTNH1.png"/><pubDate>Tue, 27 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/edad9312-27e4-4e29-ad76-f212c16ffa59.mp3" length="35711855" type="audio/mpeg"/><itunes:duration>24:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Mike Beehler with MBA, LLC</title><itunes:title>Mike Beehler with MBA, LLC</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Mike Beehler, Founder and COO at MBA, LLC </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Responding to the Rapidly Changing Utility Market</span>"<strong>.</strong>
<div>

Scott MacKenzie promotes the <a href="https://www.medeviceboston.com/en/home.html" target="_blank" rel="noopener">Boston MEDevice</a> event on September 30-October 1, 2025, organized by Informa, emphasizing education and collaboration in the medical device industry. At DistribuTech in Dallas, Mike Beehler discusses the Power Delivery Intelligence Initiative (PDI2). He highlights the need for significant investments in the electric grid, noting Texas's plan to double infrastructure spending. Beeler emphasizes the importance of efficient, resilient, and affordable grid systems, including the potential benefits of underground transmission lines. He also discusses the challenges of public safety power shutoffs and the advanced technology available today for grid maintenance and upgrades.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend the ME Device Boston event on September 30 - October 1, 2025.</li>
 	<li>[ ] Connect with Mike Beeler, Power Delivery Intelligence Initiative, at m.beeler@pdi2.org or on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Medical Device Event Announcement</h3>
<ul>
 	<li>Scott MacKenzie announces the ME Device Boston event from September 30 to October 1, 2025, emphasizing its importance for professionals in the medical device industry.</li>
 	<li>The event is organized by Informa, known for their educational and collaborative events.</li>
 	<li>Scott encourages attendees to mark their calendars and participate in the event.</li>
 	<li>The event aims to foster innovation and collaboration within the medical device industry.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott thanks listeners for their support and celebrates industrial professionals for their contributions to society.</li>
 	<li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and introduces Mike Beeler as a guest.</li>
</ul><br/>
<h3>Discussion with Mike Beehler on Power Delivery Intelligence</h3>
<ul>
 	<li>Mike Beehler introduces himself and his role in the Power Delivery Intelligence Initiative (PDI2).</li>
 	<li>Mike shares his experience moderating a panel on investment strategies for the electric grid, emphasizing the significant investments planned.</li>
 	<li>The Texas "miracle" is discussed, highlighting the state's economic growth and the need for increased infrastructure investment.</li>
 	<li>The conversation touches on the challenges of rate recovery and affordability in the context of grid modernization.</li>
</ul><br/>
<h3>Challenges and Solutions in Grid Modernization</h3>
<ul>
 	<li>Mike discusses the need for more efficient and resilient grid infrastructure, using newer technologies.</li>
 	<li>The regulatory process for setting utility rates is explained, including the importance of keeping rate increases below the cost of inflation.</li>
 	<li>The conversation highlights the impact of grid inefficiencies on affordability and the need for a more reliable and resilient grid.</li>
 	<li>Scott and Mike discuss the importance of consumer expectations for quality electricity and the challenges of public safety power shutoffs in wildfire areas.</li>
</ul><br/>
<h3>Underground vs. Overhead Transmission Lines</h3>
<ul>
 	<li>The discussion shifts to the pros and cons of underground vs. overhead transmission lines.</li>
 	<li>Mike explains the higher initial cost of underground lines but their lower long-term maintenance costs.</li>
 	<li>The conversation covers the challenges of converting an entire grid to underground lines and the need for a balanced approach.</li>
 	<li>Scott shares a personal anecdote about underground distribution work in Long Beach, California, and the advanced technology used today.</li>
</ul><br/>
<h3>Case Study: 500 kV Underground Transmission Line</h3>
<ul>
 	<li>Mike shares a case study of a 500 kV underground transmission line project in Chino Hills, California.</li>
 	<li>The project faced public opposition but was ultimately completed due to its importance for renewable energy transmission.</li>
 	<li>The conversation highlights the critical nature of splicing and termination processes in underground transmission lines.</li>
 	<li>Mike emphasizes the importance of advanced technology and material sciences in modern grid infrastructure.</li>
</ul><br/>
<h3>Future of the Power Industry</h3>
<ul>
 	<li>Mike discusses the future of the power industry, emphasizing the influx of talented young professionals with advanced degrees.</li>
 	<li>The conversation covers the electrification movement in the U.S. and the exciting opportunities in the power industry.</li>
 	<li>Mike shares his contact information for listeners interested in connecting with him.</li>
 	<li>Scott wraps up the conversation, encouraging listeners to connect with Mike and stay tuned for more content on Industrial Talk.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MIKE BEEHLER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mikebeehler/" target="_blank" rel="noopener">https://www.linkedin.com/in/mikebeehler/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/5-RI6ak577Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Mike Beehler, Founder and COO at MBA, LLC </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Responding to the Rapidly Changing Utility Market</span>"<strong>.</strong>
<div>

Scott MacKenzie promotes the <a href="https://www.medeviceboston.com/en/home.html" target="_blank" rel="noopener">Boston MEDevice</a> event on September 30-October 1, 2025, organized by Informa, emphasizing education and collaboration in the medical device industry. At DistribuTech in Dallas, Mike Beehler discusses the Power Delivery Intelligence Initiative (PDI2). He highlights the need for significant investments in the electric grid, noting Texas's plan to double infrastructure spending. Beeler emphasizes the importance of efficient, resilient, and affordable grid systems, including the potential benefits of underground transmission lines. He also discusses the challenges of public safety power shutoffs and the advanced technology available today for grid maintenance and upgrades.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend the ME Device Boston event on September 30 - October 1, 2025.</li>
 	<li>[ ] Connect with Mike Beeler, Power Delivery Intelligence Initiative, at m.beeler@pdi2.org or on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Medical Device Event Announcement</h3>
<ul>
 	<li>Scott MacKenzie announces the ME Device Boston event from September 30 to October 1, 2025, emphasizing its importance for professionals in the medical device industry.</li>
 	<li>The event is organized by Informa, known for their educational and collaborative events.</li>
 	<li>Scott encourages attendees to mark their calendars and participate in the event.</li>
 	<li>The event aims to foster innovation and collaboration within the medical device industry.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott thanks listeners for their support and celebrates industrial professionals for their contributions to society.</li>
 	<li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and introduces Mike Beeler as a guest.</li>
</ul><br/>
<h3>Discussion with Mike Beehler on Power Delivery Intelligence</h3>
<ul>
 	<li>Mike Beehler introduces himself and his role in the Power Delivery Intelligence Initiative (PDI2).</li>
 	<li>Mike shares his experience moderating a panel on investment strategies for the electric grid, emphasizing the significant investments planned.</li>
 	<li>The Texas "miracle" is discussed, highlighting the state's economic growth and the need for increased infrastructure investment.</li>
 	<li>The conversation touches on the challenges of rate recovery and affordability in the context of grid modernization.</li>
</ul><br/>
<h3>Challenges and Solutions in Grid Modernization</h3>
<ul>
 	<li>Mike discusses the need for more efficient and resilient grid infrastructure, using newer technologies.</li>
 	<li>The regulatory process for setting utility rates is explained, including the importance of keeping rate increases below the cost of inflation.</li>
 	<li>The conversation highlights the impact of grid inefficiencies on affordability and the need for a more reliable and resilient grid.</li>
 	<li>Scott and Mike discuss the importance of consumer expectations for quality electricity and the challenges of public safety power shutoffs in wildfire areas.</li>
</ul><br/>
<h3>Underground vs. Overhead Transmission Lines</h3>
<ul>
 	<li>The discussion shifts to the pros and cons of underground vs. overhead transmission lines.</li>
 	<li>Mike explains the higher initial cost of underground lines but their lower long-term maintenance costs.</li>
 	<li>The conversation covers the challenges of converting an entire grid to underground lines and the need for a balanced approach.</li>
 	<li>Scott shares a personal anecdote about underground distribution work in Long Beach, California, and the advanced technology used today.</li>
</ul><br/>
<h3>Case Study: 500 kV Underground Transmission Line</h3>
<ul>
 	<li>Mike shares a case study of a 500 kV underground transmission line project in Chino Hills, California.</li>
 	<li>The project faced public opposition but was ultimately completed due to its importance for renewable energy transmission.</li>
 	<li>The conversation highlights the critical nature of splicing and termination processes in underground transmission lines.</li>
 	<li>Mike emphasizes the importance of advanced technology and material sciences in modern grid infrastructure.</li>
</ul><br/>
<h3>Future of the Power Industry</h3>
<ul>
 	<li>Mike discusses the future of the power industry, emphasizing the influx of talented young professionals with advanced degrees.</li>
 	<li>The conversation covers the electrification movement in the U.S. and the exciting opportunities in the power industry.</li>
 	<li>Mike shares his contact information for listeners interested in connecting with him.</li>
 	<li>Scott wraps up the conversation, encouraging listeners to connect with Mike and stay tuned for more content on Industrial Talk.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MIKE BEEHLER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mikebeehler/" target="_blank" rel="noopener">https://www.linkedin.com/in/mikebeehler/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/5-RI6ak577Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/mike-beehler-with-mba-llc]]></link><guid isPermaLink="false">b8f07c87-4a73-4872-a41c-34516351baa5</guid><itunes:image href="https://artwork.captivate.fm/d3bfe06c-f463-4cf9-8408-0a6105d70a33/d7yKCV335n9uMCa9XLo4lycI.png"/><pubDate>Thu, 22 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/b8f07c87-4a73-4872-a41c-34516351baa5.mp3" length="28956527" type="audio/mpeg"/><itunes:duration>20:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Paul Jackson with Method</title><itunes:title>Paul Jackson with Method</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts Paul Jackson on the Industrial Talk Podcast, highlighting the renaissance in the industry and the importance of innovation, collaboration, and education. Paul Jackson, CEO of Method.me, discusses their no-code CRM platform designed for small businesses, particularly those using QuickBooks. Jackson shares a case study of a custom medical cabinet manufacturer who used Method.me to streamline their estimate process, saving time and costs. He emphasizes the potential of no-code solutions to adapt to business changes and predicts AI integration for future customization. Jackson also mentions the challenges of ERP systems and the importance of adopting technology to avoid business plateaus.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Consider attending the Boston ME Device conference in September 30 - October 1, 2025, as it may be relevant for businesses in the medical manufacturing industry.</li>
 	<li>[ ] Reach out to Paul Jackson at method.me/industrial-talk to learn more about the platform and how it could benefit your business.</li>
 	<li>[ ] Explore the evaluation process and checklist that method.me provides to help businesses determine their software needs.</li>
</ul><br/>
<h2>Budget</h2>
<ul>
 	<li>Custom estimate screen for a client cost $1,500.</li>
 	<li>Method is cheaper and less time-consuming than ERP solutions.</li>
</ul><br/>
<h2>Competition</h2>
<ul>
 	<li>ERPs were mentioned as complex and costly alternatives.</li>
 	<li>Excel and pen/paper are common alternatives used by 62% of Method's customers.</li>
 	<li>SOS inventory mentioned as complementary solution for stronger inventory management.</li>
</ul><br/>
<h2>Objections</h2>
<ul>
 	<li>Cost might be a shock for those not used to custom solutions.</li>
 	<li>Biggest competition is not using anything, relying on Excel or pen and paper.</li>
 	<li>Adoption of technology versus current practices can be challenging for small businesses.</li>
 	<li>Small business owners often become bottlenecks, struggling to automate processes.</li>
</ul><br/>
<h2>Need</h2>
<ul>
 	<li>Custom medical cabinet manufacturer struggled with complex estimation process.</li>
 	<li>Owner became bottleneck for company growth due to manual processes.</li>
 	<li>Businesses struggle to adopt technology, often using Excel or pen/paper.</li>
 	<li>Companies hit roadblocks when scaling, needing customizable software solutions.</li>
</ul><br/>
<h2>Sentiment</h2>
<ul>
 	<li>The tone was overwhelmingly positive, with Scott expressing excitement about the solution.</li>
 	<li>Paul shared success stories and benefits of Method's no-code platform enthusiastically.</li>
 	<li>Scott described the conversation as "great" and the solution as "impressive".</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces the Industrial Talk Podcast with Scott MacKenzie, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and highlights the importance of industrial professionals, encouraging them to own their achievements.</li>
 	<li>Scott MacKenzie discusses the current renaissance in the industry and the excitement surrounding new technologies and solutions.</li>
 	<li>Scott MacKenzie mentions his upcoming book, which will provide strategies for solving pain points in the industry, and encourages listeners to download it.</li>
</ul><br/>
<h3>Introduction of Paul Jackson and Method.me</h3>
<ul>
 	<li>Scott MacKenzie introduces Paul Jackson, founder and CEO of Method.me, a CRM platform designed for small businesses.</li>
 	<li>Paul Jackson's background is briefly discussed, including his experience in running a service business and his transition to software development.</li>
 	<li>Scott MacKenzie emphasizes the importance of educating, collaborating, and innovating in the industry.</li>
 	<li>Paul Jackson's company, Method.me, is highlighted as a nimble and powerful CRM platform that syncs well with QuickBooks.</li>
</ul><br/>
<h3>Paul Jackson's Background and Method.me's Purpose</h3>
<ul>
 	<li>Paul Jackson provides a detailed background, including his education in finance, his experience running a service business, and his transition to software development.</li>
 	<li>Paul Jackson explains the concept of Method.me as a no-code platform designed to help small businesses create their own apps and customize their CRM.</li>
 	<li>The initial idea behind Method.me was to solve the scaling problem faced by small businesses as they grow.</li>
 	<li>Paul Jackson discusses the importance of understanding customer pain points and providing relief through customizable solutions.</li>
</ul><br/>
<h3>Case Study: Custom Medical Cabinets</h3>
<ul>
 	<li>Paul Jackson shares a case study of a company that creates custom medical cabinets and uses Method.me to streamline their estimation process.</li>
 	<li>The company had outgrown their previous software and needed a more flexible solution to manage their complex estimation process.</li>
 	<li>Method.me helped the company create a custom app using drag-and-drop tools, which significantly improved their efficiency and accuracy.</li>
 	<li>The custom app allowed the company to track cabinet configurations, manage warranties, and provide better service to their customers.</li>
</ul><br/>
<h3>No-Code Solutions and QuickBooks Integration</h3>
<ul>
 	<li>Paul Jackson explains the concept of no-code solutions and how they allow small businesses to create their own apps without needing to code.</li>
 	<li>Method.me integrates well with QuickBooks, making it easier for businesses to manage their financial data and automate workflows.</li>
 	<li>Paul Jackson discusses the benefits of no-code solutions, including cost-effectiveness, flexibility, and the ability to customize software to meet specific business needs.</li>
 	<li>The conversation touches on the limitations of traditional ERP systems and how no-code solutions can provide a more tailored and efficient solution for small businesses.</li>
</ul><br/>
<h3>Future of No-Code and AI Integration</h3>
<ul>
 	<li>Paul Jackson discusses the future of no-code solutions and their potential integration with AI to create more customized and automated software.</li>
 	<li>The vision is for AI to be able to generate custom software based on user inputs, eliminating the need for traditional coding.</li>
 	<li>Paul Jackson shares his excitement about the potential of AI to revolutionize the way businesses create and manage software.</li>
 	<li>The conversation highlights the importance of staying ahead of technological advancements and adopting innovative solutions to improve business efficiency.</li>
</ul><br/>
<h3>Challenges and Adoption of No-Code Solutions</h3>
<ul>
 	<li>Paul Jackson identifies the main challenges in adopting no-code solutions, including the initial cost and the need for businesses to change their processes.</li>
 	<li>The biggest competition for no-code solutions is often the status quo, with many businesses still relying on Excel, pen, and paper for their operations.</li>
 	<li>Paul Jackson emphasizes the importance of educating businesses about the benefits of no-code solutions and helping them transition from outdated methods.</li>
 	<li>The conversation highlights the need for a cultural shift in the industry to embrace new technologies and improve overall efficiency.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation by encouraging listeners to connect with Paul Jackson and explore the benefits of Method.me.</li>
 	<li>Paul Jackson provides a specific link for listeners to access Method.me and download a checklist to help them evaluate their business needs.</li>
 	<li>Scott MacKenzie reiterates the importance of staying informed and adopting innovative solutions to succeed in the industry.</li>
 	<li>The conversation ends with a reminder of the upcoming medical device conference in Boston and the importance of continuous learning and collaboration.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL JACKSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paulalexjackson/" target="_blank" rel="noopener">https://www.linkedin.com/in/paulalexjackson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/method-integration/" target="_blank" rel="noopener">https://www.linkedin.com/company/method-integration/</a>

<strong>Company Website:</strong> <a href="https://www.method.me/" target="_blank" rel="noopener">https://www.method.me/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nb_zVuQnYdo
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank"...]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts Paul Jackson on the Industrial Talk Podcast, highlighting the renaissance in the industry and the importance of innovation, collaboration, and education. Paul Jackson, CEO of Method.me, discusses their no-code CRM platform designed for small businesses, particularly those using QuickBooks. Jackson shares a case study of a custom medical cabinet manufacturer who used Method.me to streamline their estimate process, saving time and costs. He emphasizes the potential of no-code solutions to adapt to business changes and predicts AI integration for future customization. Jackson also mentions the challenges of ERP systems and the importance of adopting technology to avoid business plateaus.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Consider attending the Boston ME Device conference in September 30 - October 1, 2025, as it may be relevant for businesses in the medical manufacturing industry.</li>
 	<li>[ ] Reach out to Paul Jackson at method.me/industrial-talk to learn more about the platform and how it could benefit your business.</li>
 	<li>[ ] Explore the evaluation process and checklist that method.me provides to help businesses determine their software needs.</li>
</ul><br/>
<h2>Budget</h2>
<ul>
 	<li>Custom estimate screen for a client cost $1,500.</li>
 	<li>Method is cheaper and less time-consuming than ERP solutions.</li>
</ul><br/>
<h2>Competition</h2>
<ul>
 	<li>ERPs were mentioned as complex and costly alternatives.</li>
 	<li>Excel and pen/paper are common alternatives used by 62% of Method's customers.</li>
 	<li>SOS inventory mentioned as complementary solution for stronger inventory management.</li>
</ul><br/>
<h2>Objections</h2>
<ul>
 	<li>Cost might be a shock for those not used to custom solutions.</li>
 	<li>Biggest competition is not using anything, relying on Excel or pen and paper.</li>
 	<li>Adoption of technology versus current practices can be challenging for small businesses.</li>
 	<li>Small business owners often become bottlenecks, struggling to automate processes.</li>
</ul><br/>
<h2>Need</h2>
<ul>
 	<li>Custom medical cabinet manufacturer struggled with complex estimation process.</li>
 	<li>Owner became bottleneck for company growth due to manual processes.</li>
 	<li>Businesses struggle to adopt technology, often using Excel or pen/paper.</li>
 	<li>Companies hit roadblocks when scaling, needing customizable software solutions.</li>
</ul><br/>
<h2>Sentiment</h2>
<ul>
 	<li>The tone was overwhelmingly positive, with Scott expressing excitement about the solution.</li>
 	<li>Paul shared success stories and benefits of Method's no-code platform enthusiastically.</li>
 	<li>Scott described the conversation as "great" and the solution as "impressive".</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces the Industrial Talk Podcast with Scott MacKenzie, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and highlights the importance of industrial professionals, encouraging them to own their achievements.</li>
 	<li>Scott MacKenzie discusses the current renaissance in the industry and the excitement surrounding new technologies and solutions.</li>
 	<li>Scott MacKenzie mentions his upcoming book, which will provide strategies for solving pain points in the industry, and encourages listeners to download it.</li>
</ul><br/>
<h3>Introduction of Paul Jackson and Method.me</h3>
<ul>
 	<li>Scott MacKenzie introduces Paul Jackson, founder and CEO of Method.me, a CRM platform designed for small businesses.</li>
 	<li>Paul Jackson's background is briefly discussed, including his experience in running a service business and his transition to software development.</li>
 	<li>Scott MacKenzie emphasizes the importance of educating, collaborating, and innovating in the industry.</li>
 	<li>Paul Jackson's company, Method.me, is highlighted as a nimble and powerful CRM platform that syncs well with QuickBooks.</li>
</ul><br/>
<h3>Paul Jackson's Background and Method.me's Purpose</h3>
<ul>
 	<li>Paul Jackson provides a detailed background, including his education in finance, his experience running a service business, and his transition to software development.</li>
 	<li>Paul Jackson explains the concept of Method.me as a no-code platform designed to help small businesses create their own apps and customize their CRM.</li>
 	<li>The initial idea behind Method.me was to solve the scaling problem faced by small businesses as they grow.</li>
 	<li>Paul Jackson discusses the importance of understanding customer pain points and providing relief through customizable solutions.</li>
</ul><br/>
<h3>Case Study: Custom Medical Cabinets</h3>
<ul>
 	<li>Paul Jackson shares a case study of a company that creates custom medical cabinets and uses Method.me to streamline their estimation process.</li>
 	<li>The company had outgrown their previous software and needed a more flexible solution to manage their complex estimation process.</li>
 	<li>Method.me helped the company create a custom app using drag-and-drop tools, which significantly improved their efficiency and accuracy.</li>
 	<li>The custom app allowed the company to track cabinet configurations, manage warranties, and provide better service to their customers.</li>
</ul><br/>
<h3>No-Code Solutions and QuickBooks Integration</h3>
<ul>
 	<li>Paul Jackson explains the concept of no-code solutions and how they allow small businesses to create their own apps without needing to code.</li>
 	<li>Method.me integrates well with QuickBooks, making it easier for businesses to manage their financial data and automate workflows.</li>
 	<li>Paul Jackson discusses the benefits of no-code solutions, including cost-effectiveness, flexibility, and the ability to customize software to meet specific business needs.</li>
 	<li>The conversation touches on the limitations of traditional ERP systems and how no-code solutions can provide a more tailored and efficient solution for small businesses.</li>
</ul><br/>
<h3>Future of No-Code and AI Integration</h3>
<ul>
 	<li>Paul Jackson discusses the future of no-code solutions and their potential integration with AI to create more customized and automated software.</li>
 	<li>The vision is for AI to be able to generate custom software based on user inputs, eliminating the need for traditional coding.</li>
 	<li>Paul Jackson shares his excitement about the potential of AI to revolutionize the way businesses create and manage software.</li>
 	<li>The conversation highlights the importance of staying ahead of technological advancements and adopting innovative solutions to improve business efficiency.</li>
</ul><br/>
<h3>Challenges and Adoption of No-Code Solutions</h3>
<ul>
 	<li>Paul Jackson identifies the main challenges in adopting no-code solutions, including the initial cost and the need for businesses to change their processes.</li>
 	<li>The biggest competition for no-code solutions is often the status quo, with many businesses still relying on Excel, pen, and paper for their operations.</li>
 	<li>Paul Jackson emphasizes the importance of educating businesses about the benefits of no-code solutions and helping them transition from outdated methods.</li>
 	<li>The conversation highlights the need for a cultural shift in the industry to embrace new technologies and improve overall efficiency.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation by encouraging listeners to connect with Paul Jackson and explore the benefits of Method.me.</li>
 	<li>Paul Jackson provides a specific link for listeners to access Method.me and download a checklist to help them evaluate their business needs.</li>
 	<li>Scott MacKenzie reiterates the importance of staying informed and adopting innovative solutions to succeed in the industry.</li>
 	<li>The conversation ends with a reminder of the upcoming medical device conference in Boston and the importance of continuous learning and collaboration.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL JACKSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paulalexjackson/" target="_blank" rel="noopener">https://www.linkedin.com/in/paulalexjackson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/method-integration/" target="_blank" rel="noopener">https://www.linkedin.com/company/method-integration/</a>

<strong>Company Website:</strong> <a href="https://www.method.me/" target="_blank" rel="noopener">https://www.method.me/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/nb_zVuQnYdo
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/paul-jackson-with-method]]></link><guid isPermaLink="false">18988bda-ad33-4419-ab8b-efb30a7aef03</guid><itunes:image href="https://artwork.captivate.fm/4fe56c4c-9d70-431e-bb90-431581d25d4f/06z576-7QvUgXfRCHRYTmC48.png"/><pubDate>Tue, 20 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/18988bda-ad33-4419-ab8b-efb30a7aef03.mp3" length="54494063" type="audio/mpeg"/><itunes:duration>37:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Dan Joe Barry with Configit</title><itunes:title>Dan Joe Barry with Configit</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, celebrating industry professionals and their innovations. He introduces Dan Joe Barry from Configit, discussing their advanced value-added solution for manufacturing. Configit's technology, developed over 25 years, addresses the complexity of configuring products with numerous options. They use virtual tabulation, a type of AI, to compile valid configurations, ensuring accuracy and efficiency. Dan Joe emphasizes the importance of aligning data from various systems like ERP and CRM. Configit's solution helps manufacturers manage product configurations, reducing errors and improving customer satisfaction. Scott also mentions his upcoming e-book and the Boston Med Device Conference.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Dan Joe Barry on LinkedIn to learn more about Configit's solution.</li>
 	<li>[ ] Check Configit's website for more information on their technology and approach.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the current industrial renaissance, describing it as a frothy and energetic period.</li>
 	<li>Scott mentions the upcoming e-book, which will summarize conversations with industry leaders and address pain points and solutions.</li>
 	<li>Scott promotes the Boston Med Device Conference, scheduled for September 30 to October 1, and encourages listeners to attend.</li>
</ul><br/>
<h3>Introduction of Dan Joe Barry and Configit</h3>
<ul>
 	<li>Scott introduces Dan Joe Barry, the guest for the episode, and emphasizes the importance of his company, Configit.</li>
 	<li>Dan Joe Barry is introduced as Dan Joe, and Scott advises listeners to refer to him as such.</li>
 	<li>Scott describes Configit's advanced value-added solution, which is particularly beneficial for the manufacturing industry.</li>
 	<li>Dan Joe Barry joins the conversation, and Scott thanks him for his time and insights.</li>
</ul><br/>
<h3>Dan Joe Barry's Background and Personal Life</h3>
<ul>
 	<li>Dan Joe Barry shares his background, mentioning that he moved from Ireland to Denmark in 1991 and has been living there since.</li>
 	<li>Dan Joe talks about his family, including his Danish wife and two daughters in their 20s.</li>
 	<li>Scott and Dan Joe discuss the differences in Guinness and Carlsberg between Ireland and Denmark, highlighting the impact of local water on beer quality.</li>
 	<li>Dan Joe shares an anecdote about a Guinness supply chain issue, illustrating the challenges of managing global demand.</li>
</ul><br/>
<h3>Configit's History and Purpose</h3>
<ul>
 	<li>Dan Joe explains the history of Configit, which has been focused on product configuration for 25 years.</li>
 	<li>He describes the complexity of managing product configurations, especially for complex products like cars, pumps, and valves.</li>
 	<li>Dan Joe explains the concept of configure-to-order (CTO) business models and their advantages.</li>
 	<li>He highlights the challenges of managing product configurations using traditional methods like Excel sheets and the benefits of Configit's approach.</li>
</ul><br/>
<h3>Configit's Technology and Implementation</h3>
<ul>
 	<li>Dan Joe introduces the concept of configuration lifecycle management and the importance of aligning information from different systems.</li>
 	<li>He explains how Configit's virtual tabulation technology compiles all valid configurations into a lookup file, ensuring accuracy and efficiency.</li>
 	<li>Dan Joe discusses the implementation process, including importing information from existing systems and building integrations for synchronization.</li>
 	<li>He emphasizes the importance of having a comprehensive product model that includes all relevant options and rules.</li>
</ul><br/>
<h3>AI and Configit's Future</h3>
<ul>
 	<li>Scott and Dan Joe discuss the role of AI in Configit's technology, with Dan Joe explaining the differences between Gen AI and neuro-symbolic AI.</li>
 	<li>Dan Joe highlights the predictability and accuracy of Configit's AI, which is designed to ensure valid configurations.</li>
 	<li>He mentions the ASCO pilot project, which uses AI to build product models quickly and efficiently.</li>
 	<li>Dan Joe shares his vision for the future of AI in manufacturing, emphasizing the importance of combining different AI technologies to achieve better results.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his admiration for Configit's solution and its potential to add value to the manufacturing industry.</li>
 	<li>Dan Joe provides his contact information, encouraging listeners to reach out to him on LinkedIn or through Configit's website.</li>
 	<li>Scott reiterates the importance of Configit's solution and encourages listeners to explore the company's website for more information.</li>
 	<li>The episode concludes with Scott thanking Dan Joe and listeners for their time and interest in the Industrial Talk Podcast.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAN JOE BARRY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danjoebarry/" target="_blank" rel="noopener">https://www.linkedin.com/in/danjoebarry/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/configit/" target="_blank" rel="noopener">https://www.linkedin.com/company/configit/</a>

<strong>Company Website:</strong> <a href="https://configit.com/" target="_blank" rel="noopener">https://configit.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/trzHEDcp_L8
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, celebrating industry professionals and their innovations. He introduces Dan Joe Barry from Configit, discussing their advanced value-added solution for manufacturing. Configit's technology, developed over 25 years, addresses the complexity of configuring products with numerous options. They use virtual tabulation, a type of AI, to compile valid configurations, ensuring accuracy and efficiency. Dan Joe emphasizes the importance of aligning data from various systems like ERP and CRM. Configit's solution helps manufacturers manage product configurations, reducing errors and improving customer satisfaction. Scott also mentions his upcoming e-book and the Boston Med Device Conference.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Dan Joe Barry on LinkedIn to learn more about Configit's solution.</li>
 	<li>[ ] Check Configit's website for more information on their technology and approach.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the current industrial renaissance, describing it as a frothy and energetic period.</li>
 	<li>Scott mentions the upcoming e-book, which will summarize conversations with industry leaders and address pain points and solutions.</li>
 	<li>Scott promotes the Boston Med Device Conference, scheduled for September 30 to October 1, and encourages listeners to attend.</li>
</ul><br/>
<h3>Introduction of Dan Joe Barry and Configit</h3>
<ul>
 	<li>Scott introduces Dan Joe Barry, the guest for the episode, and emphasizes the importance of his company, Configit.</li>
 	<li>Dan Joe Barry is introduced as Dan Joe, and Scott advises listeners to refer to him as such.</li>
 	<li>Scott describes Configit's advanced value-added solution, which is particularly beneficial for the manufacturing industry.</li>
 	<li>Dan Joe Barry joins the conversation, and Scott thanks him for his time and insights.</li>
</ul><br/>
<h3>Dan Joe Barry's Background and Personal Life</h3>
<ul>
 	<li>Dan Joe Barry shares his background, mentioning that he moved from Ireland to Denmark in 1991 and has been living there since.</li>
 	<li>Dan Joe talks about his family, including his Danish wife and two daughters in their 20s.</li>
 	<li>Scott and Dan Joe discuss the differences in Guinness and Carlsberg between Ireland and Denmark, highlighting the impact of local water on beer quality.</li>
 	<li>Dan Joe shares an anecdote about a Guinness supply chain issue, illustrating the challenges of managing global demand.</li>
</ul><br/>
<h3>Configit's History and Purpose</h3>
<ul>
 	<li>Dan Joe explains the history of Configit, which has been focused on product configuration for 25 years.</li>
 	<li>He describes the complexity of managing product configurations, especially for complex products like cars, pumps, and valves.</li>
 	<li>Dan Joe explains the concept of configure-to-order (CTO) business models and their advantages.</li>
 	<li>He highlights the challenges of managing product configurations using traditional methods like Excel sheets and the benefits of Configit's approach.</li>
</ul><br/>
<h3>Configit's Technology and Implementation</h3>
<ul>
 	<li>Dan Joe introduces the concept of configuration lifecycle management and the importance of aligning information from different systems.</li>
 	<li>He explains how Configit's virtual tabulation technology compiles all valid configurations into a lookup file, ensuring accuracy and efficiency.</li>
 	<li>Dan Joe discusses the implementation process, including importing information from existing systems and building integrations for synchronization.</li>
 	<li>He emphasizes the importance of having a comprehensive product model that includes all relevant options and rules.</li>
</ul><br/>
<h3>AI and Configit's Future</h3>
<ul>
 	<li>Scott and Dan Joe discuss the role of AI in Configit's technology, with Dan Joe explaining the differences between Gen AI and neuro-symbolic AI.</li>
 	<li>Dan Joe highlights the predictability and accuracy of Configit's AI, which is designed to ensure valid configurations.</li>
 	<li>He mentions the ASCO pilot project, which uses AI to build product models quickly and efficiently.</li>
 	<li>Dan Joe shares his vision for the future of AI in manufacturing, emphasizing the importance of combining different AI technologies to achieve better results.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his admiration for Configit's solution and its potential to add value to the manufacturing industry.</li>
 	<li>Dan Joe provides his contact information, encouraging listeners to reach out to him on LinkedIn or through Configit's website.</li>
 	<li>Scott reiterates the importance of Configit's solution and encourages listeners to explore the company's website for more information.</li>
 	<li>The episode concludes with Scott thanking Dan Joe and listeners for their time and interest in the Industrial Talk Podcast.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAN JOE BARRY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danjoebarry/" target="_blank" rel="noopener">https://www.linkedin.com/in/danjoebarry/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/configit/" target="_blank" rel="noopener">https://www.linkedin.com/company/configit/</a>

<strong>Company Website:</strong> <a href="https://configit.com/" target="_blank" rel="noopener">https://configit.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/trzHEDcp_L8
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/dan-joe-barry-configit]]></link><guid isPermaLink="false">2c1dace6-2d96-411a-95ca-c57fcb4e62c1</guid><itunes:image href="https://artwork.captivate.fm/2ebadd91-1018-4518-8086-7d4e8ea2258b/lujBDIbKn3RxdHjPO6gfzLOF.png"/><pubDate>Thu, 15 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/2c1dace6-2d96-411a-95ca-c57fcb4e62c1.mp3" length="61883567" type="audio/mpeg"/><itunes:duration>42:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/16da9d9f-6ec2-4f2f-bed3-f8b6da983875/index.html" type="text/html"/></item><item><title>David Moncur and Jordan Manalili with Moncur</title><itunes:title>David Moncur and Jordan Manalili with Moncur</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>David Moncur and Jordan Manalili with Moncur </strong>about "Branding for success".
<div>

David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to David Moncur on LinkedIn to discuss Moncur's branding and messaging services.</li>
 	<li>[ ] Connect with Jordan Manalili on LinkedIn to learn more about Moncur's process for translating technical information into compelling messaging.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes David and Jordan, highlighting their roles and the company they represent, Moncur.</li>
 	<li>Scott mentions the conference location, Power Gen in Dallas, Texas, and the purpose of the event.</li>
 	<li>David and Jordan provide brief introductions about their roles and backgrounds.</li>
</ul><br/>
<h3>David's Background and Company Overview</h3>
<ul>
 	<li>David explains his role as the principal of Moncur, a branding agency headquartered in Southfield, Detroit metro area.</li>
 	<li>He shares his career specialization in marketing, strategic messaging, and branding, with a team of 40.</li>
 	<li>David discusses the company's focus on construction, engineering, manufacturing, and tech SaaS sectors.</li>
 	<li>Scott and David talk about the challenges faced by power generation companies and the importance of differentiation.</li>
</ul><br/>
<h3>Challenges in Power Generation and Strategic Messaging</h3>
<ul>
 	<li>David identifies common challenges faced by B2B companies in the power generation sector, such as differentiation and broader awareness.</li>
 	<li>Jordan adds that strategic messaging is a significant issue for many companies, as they struggle to communicate their unique value proposition.</li>
 	<li>Scott and Jordan discuss the problem of commoditization in the industry and the need for effective messaging to avoid it.</li>
 	<li>David emphasizes the importance of differentiation and specialization to maintain pricing and market position.</li>
</ul><br/>
<h3>Brand Framework and Strategic Messaging Process</h3>
<ul>
 	<li>Jordan introduces the concept of Brand Framework and strategic messaging, which helps companies communicate effectively.</li>
 	<li>He explains the challenge of translating technical jargon into client-friendly language.</li>
 	<li>Jordan highlights the importance of understanding both the company's strengths and the client's pain points to create a compelling message.</li>
 	<li>Scott and Jordan discuss the process of shifting messaging to avoid commoditization and achieve premium positioning.</li>
</ul><br/>
<h3>Proactive vs. Reactive Branding Strategies</h3>
<ul>
 	<li>David advises companies to invest in branding proactively rather than waiting for problems to arise.</li>
 	<li>He explains that a strong brand helps attract top talent and maintain a competitive edge.</li>
 	<li>Scott and David discuss the importance of planning ahead and investing in brand strategy to avoid costly mistakes.</li>
 	<li>Jordan shares examples of companies that have benefited from their branding efforts and the positive impact on their business.</li>
</ul><br/>
<h3>Advocating for Clients and Overcoming Communication Barriers</h3>
<ul>
 	<li>Jordan talks about advocating for clients and helping them see the value in effective communication.</li>
 	<li>He explains that many clients are passionate about their work but struggle to communicate it effectively.</li>
 	<li>Jordan emphasizes the importance of proactive branding and strategic messaging to overcome these challenges.</li>
 	<li>David adds that a well-executed brand strategy makes it easier for companies to communicate their value proposition.</li>
</ul><br/>
<h3>The Role of Technology and Future Trends in Branding</h3>
<ul>
 	<li>Scott asks David about the impact of technology and future trends on branding in the manufacturing sector.</li>
 	<li>David highlights the importance of being present and engaging in industry dialogues to stay relevant.</li>
 	<li>He explains that companies need to develop a clear communication strategy and brand assets before going public.</li>
 	<li>David emphasizes the role of a strong brand in attracting top talent and maintaining a competitive edge.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott provides contact information for David and Jordan, encouraging listeners to reach out to them on LinkedIn.</li>
 	<li>Scott thanks David and Jordan for their insights and contributions to the podcast.</li>
 	<li>Scott reiterates the importance of effective marketing and branding for industrial professionals.</li>
 	<li>The podcast concludes with a reminder to stay tuned for future episodes and updates on industrial trends and solutions.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAVID MONCUR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/davidmoncur/" target="_blank" rel="noopener">https://www.linkedin.com/in/davidmoncur/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/moncur/" target="_blank" rel="noopener">https://www.linkedin.com/company/moncur/</a>

<strong>Company Website:</strong> <a href="https://www.thinkmoncur.com/" target="_blank" rel="noopener">https://www.thinkmoncur.com/</a>
<h2>JORDAN MANALILI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jordan-manalili-4932b716a/" target="_blank" rel="noopener">https://www.linkedin.com/in/jordan-manalili-4932b716a/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ekvwmHZJCKc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>David Moncur and Jordan Manalili with Moncur </strong>about "Branding for success".
<div>

David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to David Moncur on LinkedIn to discuss Moncur's branding and messaging services.</li>
 	<li>[ ] Connect with Jordan Manalili on LinkedIn to learn more about Moncur's process for translating technical information into compelling messaging.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes David and Jordan, highlighting their roles and the company they represent, Moncur.</li>
 	<li>Scott mentions the conference location, Power Gen in Dallas, Texas, and the purpose of the event.</li>
 	<li>David and Jordan provide brief introductions about their roles and backgrounds.</li>
</ul><br/>
<h3>David's Background and Company Overview</h3>
<ul>
 	<li>David explains his role as the principal of Moncur, a branding agency headquartered in Southfield, Detroit metro area.</li>
 	<li>He shares his career specialization in marketing, strategic messaging, and branding, with a team of 40.</li>
 	<li>David discusses the company's focus on construction, engineering, manufacturing, and tech SaaS sectors.</li>
 	<li>Scott and David talk about the challenges faced by power generation companies and the importance of differentiation.</li>
</ul><br/>
<h3>Challenges in Power Generation and Strategic Messaging</h3>
<ul>
 	<li>David identifies common challenges faced by B2B companies in the power generation sector, such as differentiation and broader awareness.</li>
 	<li>Jordan adds that strategic messaging is a significant issue for many companies, as they struggle to communicate their unique value proposition.</li>
 	<li>Scott and Jordan discuss the problem of commoditization in the industry and the need for effective messaging to avoid it.</li>
 	<li>David emphasizes the importance of differentiation and specialization to maintain pricing and market position.</li>
</ul><br/>
<h3>Brand Framework and Strategic Messaging Process</h3>
<ul>
 	<li>Jordan introduces the concept of Brand Framework and strategic messaging, which helps companies communicate effectively.</li>
 	<li>He explains the challenge of translating technical jargon into client-friendly language.</li>
 	<li>Jordan highlights the importance of understanding both the company's strengths and the client's pain points to create a compelling message.</li>
 	<li>Scott and Jordan discuss the process of shifting messaging to avoid commoditization and achieve premium positioning.</li>
</ul><br/>
<h3>Proactive vs. Reactive Branding Strategies</h3>
<ul>
 	<li>David advises companies to invest in branding proactively rather than waiting for problems to arise.</li>
 	<li>He explains that a strong brand helps attract top talent and maintain a competitive edge.</li>
 	<li>Scott and David discuss the importance of planning ahead and investing in brand strategy to avoid costly mistakes.</li>
 	<li>Jordan shares examples of companies that have benefited from their branding efforts and the positive impact on their business.</li>
</ul><br/>
<h3>Advocating for Clients and Overcoming Communication Barriers</h3>
<ul>
 	<li>Jordan talks about advocating for clients and helping them see the value in effective communication.</li>
 	<li>He explains that many clients are passionate about their work but struggle to communicate it effectively.</li>
 	<li>Jordan emphasizes the importance of proactive branding and strategic messaging to overcome these challenges.</li>
 	<li>David adds that a well-executed brand strategy makes it easier for companies to communicate their value proposition.</li>
</ul><br/>
<h3>The Role of Technology and Future Trends in Branding</h3>
<ul>
 	<li>Scott asks David about the impact of technology and future trends on branding in the manufacturing sector.</li>
 	<li>David highlights the importance of being present and engaging in industry dialogues to stay relevant.</li>
 	<li>He explains that companies need to develop a clear communication strategy and brand assets before going public.</li>
 	<li>David emphasizes the role of a strong brand in attracting top talent and maintaining a competitive edge.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott provides contact information for David and Jordan, encouraging listeners to reach out to them on LinkedIn.</li>
 	<li>Scott thanks David and Jordan for their insights and contributions to the podcast.</li>
 	<li>Scott reiterates the importance of effective marketing and branding for industrial professionals.</li>
 	<li>The podcast concludes with a reminder to stay tuned for future episodes and updates on industrial trends and solutions.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAVID MONCUR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/davidmoncur/" target="_blank" rel="noopener">https://www.linkedin.com/in/davidmoncur/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/moncur/" target="_blank" rel="noopener">https://www.linkedin.com/company/moncur/</a>

<strong>Company Website:</strong> <a href="https://www.thinkmoncur.com/" target="_blank" rel="noopener">https://www.thinkmoncur.com/</a>
<h2>JORDAN MANALILI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jordan-manalili-4932b716a/" target="_blank" rel="noopener">https://www.linkedin.com/in/jordan-manalili-4932b716a/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ekvwmHZJCKc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/david-moncur-and-jordan-manalili-with-moncur]]></link><guid isPermaLink="false">97bde1ea-8a0f-4346-b144-c59688c9069d</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 13 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/97bde1ea-8a0f-4346-b144-c59688c9069d.mp3" length="33002351" type="audio/mpeg"/><itunes:duration>22:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Robert Brook with Neara and Brian Reed with Osmose</title><itunes:title>Robert Brook with Neara and Brian Reed with Osmose</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Robert Brooks with Neara and Brian Reed with Osmose </strong>about "Technology and Pole Inspection".
<div>

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Dallas, highlighting the importance of data management in the utility sector. Guests Robert Brook and Brian Reed from Neara and Osmose, respectively, discuss their partnership to enhance utility data integration and decision-making. NIRA's platform creates a digital network model using various data sets, including LiDAR and GIS, to simulate asset performance under different conditions. Osmose provides detailed asset records and preservative treatments to ensure data accuracy. The collaboration aims to improve strategic resiliency plans by prioritizing asset upgrades and optimizing investment strategies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Discuss the process of keeping the digital network model up-to-date as utility assets change over time.</li>
 	<li>[ ] @Scott MacKenzie - Follow up with Brian Reed on LinkedIn to learn more about Osmose's pole inspection and maintenance services.</li>
 	<li>[ ] Explore the Neara platform and its capabilities further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott thanks the listeners for joining and highlights the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, describing it as a massive event for utilities and other related industries.</li>
</ul><br/>
<h3>Introduction of Guests and Event Overview</h3>
<ul>
 	<li>Scott introduces the guests, Robert Brook and Brian Reed, and mentions their roles in the industry.</li>
 	<li>Robert and Brian discuss the importance of data management in the utility sector and the significance of the Distribute Tech event.</li>
 	<li>Scott shares a personal anecdote about using Osmose services during his utility days, highlighting the reliability of their inspections.</li>
 	<li>Robert and Brian provide background information about their companies, Neara and Osmose, and their respective roles within them.</li>
</ul><br/>
<h3>Neara and Osmose Partnership and Data Integration</h3>
<ul>
 	<li>Brian explains the partnership between Neara and Osmose, focusing on the challenges utilities face in managing data across different departments.</li>
 	<li>The partnership aims to consolidate data into a single source, enhancing risk-based decision-making for utilities.</li>
 	<li>Robert describes Neara's platform, which builds a digital network model using various data sets, including LiDAR and GIS information.</li>
 	<li>The platform provides a highly accurate and engineering-based relationship between assets, enabling better decision-making for utilities.</li>
</ul><br/>
<h3>Use Cases and Practical Applications</h3>
<ul>
 	<li>Brian provides a use case for the partnership, focusing on strategic resiliency plans for Texas utilities.</li>
 	<li>The platform helps utilities prioritize assets for upgrades, considering factors like wind loads and storm conditions.</li>
 	<li>Scott inquires about the practical aspects of using the platform, including how utilities can access and interpret the data.</li>
 	<li>Brian explains the self-service capabilities of the platform, allowing utilities to perform simulations and prioritize circuits and structures.</li>
</ul><br/>
<h3>Data Management and Platform Capabilities</h3>
<ul>
 	<li>Robert discusses the scalability of the Neara platform, which can handle large-scale data analysis across millions of assets.</li>
 	<li>The platform offers a visual and interactive environment, combining GIS-style visuals with tabular outputs for easy communication.</li>
 	<li>Scott asks about the platform's ability to handle different types of assets, including distribution and transmission poles.</li>
 	<li>Robert explains the platform's flexibility in simulating various scenarios, such as wind conditions and vegetation management.</li>
</ul><br/>
<h3>Ensuring Data Accuracy and Currency</h3>
<ul>
 	<li>Scott raises concerns about keeping the data current, given the dynamic nature of utility assets.</li>
 	<li>Brian emphasizes the importance of proactive data capture and regular inspections to maintain the accuracy of the model.</li>
 	<li>Robert highlights the role of Osmose in providing detailed asset records and historical data, ensuring the platform's data is accurate and up-to-date.</li>
 	<li>The discussion touches on the importance of change management and coordination within utilities to ensure the model remains current.</li>
</ul><br/>
<h3>Pole Inspection and Maintenance Practices</h3>
<ul>
 	<li>Brian explains the decay hazard zones and the frequency of pole inspections, depending on the region.</li>
 	<li>The importance of preservative treatments to maintain pole strength and prevent decay is discussed.</li>
 	<li>Robert mentions the pole degradation models developed by Osmose, which predict future decay based on various factors.</li>
 	<li>The conversation highlights the role of these models in guiding investment strategies and ensuring the effectiveness of maintenance efforts.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Robert and Brian for more information.</li>
 	<li>Both guests provide their LinkedIn profiles as the best way to reach out to them.</li>
 	<li>Scott expresses his excitement about the conversation and the innovative solutions discussed.</li>
 	<li>The podcast concludes with a reminder of the event's location and sponsor, encouraging listeners to visit siemens.com for more information.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ROBERT BROOK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robbrook/" target="_blank" rel="noopener">https://www.linkedin.com/in/robbrook/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/neara/" target="_blank" rel="noopener">https://www.linkedin.com/company/neara/</a>

<strong>Company Website:</strong> <a href="https://neara.com/" target="_blank" rel="noopener">https://neara.com/</a>
<h2>BRIAN REED'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brian-reed-0324a06/" target="_blank" rel="noopener">https://www.linkedin.com/in/brian-reed-0324a06/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/osmose/" target="_blank" rel="noopener">https://www.linkedin.com/company/osmose/</a>

<strong>Company Website:</strong> <a href="https://www.osmose.com/" target="_blank" rel="noopener">https://www.osmose.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/SpZP3135cJs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Robert Brooks with Neara and Brian Reed with Osmose </strong>about "Technology and Pole Inspection".
<div>

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Dallas, highlighting the importance of data management in the utility sector. Guests Robert Brook and Brian Reed from Neara and Osmose, respectively, discuss their partnership to enhance utility data integration and decision-making. NIRA's platform creates a digital network model using various data sets, including LiDAR and GIS, to simulate asset performance under different conditions. Osmose provides detailed asset records and preservative treatments to ensure data accuracy. The collaboration aims to improve strategic resiliency plans by prioritizing asset upgrades and optimizing investment strategies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Discuss the process of keeping the digital network model up-to-date as utility assets change over time.</li>
 	<li>[ ] @Scott MacKenzie - Follow up with Brian Reed on LinkedIn to learn more about Osmose's pole inspection and maintenance services.</li>
 	<li>[ ] Explore the Neara platform and its capabilities further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott thanks the listeners for joining and highlights the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, describing it as a massive event for utilities and other related industries.</li>
</ul><br/>
<h3>Introduction of Guests and Event Overview</h3>
<ul>
 	<li>Scott introduces the guests, Robert Brook and Brian Reed, and mentions their roles in the industry.</li>
 	<li>Robert and Brian discuss the importance of data management in the utility sector and the significance of the Distribute Tech event.</li>
 	<li>Scott shares a personal anecdote about using Osmose services during his utility days, highlighting the reliability of their inspections.</li>
 	<li>Robert and Brian provide background information about their companies, Neara and Osmose, and their respective roles within them.</li>
</ul><br/>
<h3>Neara and Osmose Partnership and Data Integration</h3>
<ul>
 	<li>Brian explains the partnership between Neara and Osmose, focusing on the challenges utilities face in managing data across different departments.</li>
 	<li>The partnership aims to consolidate data into a single source, enhancing risk-based decision-making for utilities.</li>
 	<li>Robert describes Neara's platform, which builds a digital network model using various data sets, including LiDAR and GIS information.</li>
 	<li>The platform provides a highly accurate and engineering-based relationship between assets, enabling better decision-making for utilities.</li>
</ul><br/>
<h3>Use Cases and Practical Applications</h3>
<ul>
 	<li>Brian provides a use case for the partnership, focusing on strategic resiliency plans for Texas utilities.</li>
 	<li>The platform helps utilities prioritize assets for upgrades, considering factors like wind loads and storm conditions.</li>
 	<li>Scott inquires about the practical aspects of using the platform, including how utilities can access and interpret the data.</li>
 	<li>Brian explains the self-service capabilities of the platform, allowing utilities to perform simulations and prioritize circuits and structures.</li>
</ul><br/>
<h3>Data Management and Platform Capabilities</h3>
<ul>
 	<li>Robert discusses the scalability of the Neara platform, which can handle large-scale data analysis across millions of assets.</li>
 	<li>The platform offers a visual and interactive environment, combining GIS-style visuals with tabular outputs for easy communication.</li>
 	<li>Scott asks about the platform's ability to handle different types of assets, including distribution and transmission poles.</li>
 	<li>Robert explains the platform's flexibility in simulating various scenarios, such as wind conditions and vegetation management.</li>
</ul><br/>
<h3>Ensuring Data Accuracy and Currency</h3>
<ul>
 	<li>Scott raises concerns about keeping the data current, given the dynamic nature of utility assets.</li>
 	<li>Brian emphasizes the importance of proactive data capture and regular inspections to maintain the accuracy of the model.</li>
 	<li>Robert highlights the role of Osmose in providing detailed asset records and historical data, ensuring the platform's data is accurate and up-to-date.</li>
 	<li>The discussion touches on the importance of change management and coordination within utilities to ensure the model remains current.</li>
</ul><br/>
<h3>Pole Inspection and Maintenance Practices</h3>
<ul>
 	<li>Brian explains the decay hazard zones and the frequency of pole inspections, depending on the region.</li>
 	<li>The importance of preservative treatments to maintain pole strength and prevent decay is discussed.</li>
 	<li>Robert mentions the pole degradation models developed by Osmose, which predict future decay based on various factors.</li>
 	<li>The conversation highlights the role of these models in guiding investment strategies and ensuring the effectiveness of maintenance efforts.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Robert and Brian for more information.</li>
 	<li>Both guests provide their LinkedIn profiles as the best way to reach out to them.</li>
 	<li>Scott expresses his excitement about the conversation and the innovative solutions discussed.</li>
 	<li>The podcast concludes with a reminder of the event's location and sponsor, encouraging listeners to visit siemens.com for more information.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ROBERT BROOK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robbrook/" target="_blank" rel="noopener">https://www.linkedin.com/in/robbrook/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/neara/" target="_blank" rel="noopener">https://www.linkedin.com/company/neara/</a>

<strong>Company Website:</strong> <a href="https://neara.com/" target="_blank" rel="noopener">https://neara.com/</a>
<h2>BRIAN REED'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brian-reed-0324a06/" target="_blank" rel="noopener">https://www.linkedin.com/in/brian-reed-0324a06/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/osmose/" target="_blank" rel="noopener">https://www.linkedin.com/company/osmose/</a>

<strong>Company Website:</strong> <a href="https://www.osmose.com/" target="_blank" rel="noopener">https://www.osmose.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/SpZP3135cJs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/robert-brook-neara-brian-reed-osmose]]></link><guid isPermaLink="false">35dad103-517a-408d-94e4-15840ec1a261</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 09 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/35dad103-517a-408d-94e4-15840ec1a261.mp3" length="34184303" type="audio/mpeg"/><itunes:duration>23:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ea7ee753-108a-413d-98a8-06c2e12eaab7/index.html" type="text/html"/></item><item><title>Samantha LeSesne with Fluke Reliability</title><itunes:title>Samantha LeSesne with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Samantha LeSesne, Implementation and Services Director at Fluke Reliability </strong>about "Process Mapping, Successful Implementations"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, celebrating industrial professionals and their innovations. At the Accelerate 2025 event in Austin, Texas, sponsored by Fluke Reliability, he interviews Samantha LeSesne, who discusses her journey from teaching to her current role as Implementation and Service Director at Fluke. Samantha emphasizes the importance of process mapping, both internally and for customers, to identify gaps and improve efficiency. She highlights the need for customization in EAM (Enterprise Asset Management) solutions to meet specific customer needs. Samantha also touches on the role of AI in enhancing EAM, stressing the balance between technology and practical, on-the-floor applications.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Samantha LeSesne Fluke on LinkedIn to discuss processes and solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industrial professionals and their innovations.</li>
 	<li>Scott welcomes listeners to the podcast, highlighting the event Accelerate 2025 in Austin, Texas, sponsored by Fluke Reliability.</li>
 	<li>Scott provides information on how to find Fluke Reliability online, encouraging listeners to visit their website for asset management solutions.</li>
 	<li>Scott introduces Samantha, the guest for the episode, and asks her to pronounce her last name, which she spells out as "LeSesne."</li>
</ul><br/>
<h3>Samantha's Background and Role at Fluke</h3>
<ul>
 	<li>Samantha shares her background, mentioning her experience as a teacher in New York City and her transition to working with Fluke eight years ago.</li>
 	<li>She discusses her roles in product marketing, product management, and her current position as the implementation and service director for EAM.</li>
 	<li>Samantha explains her responsibilities, including working with teams and customers to ensure the successful implementation of EAM solutions.</li>
 	<li>Scott and Samantha discuss the importance of understanding and addressing customer needs to make EAM solutions effective.</li>
</ul><br/>
<h3>Understanding Processes and Mapping</h3>
<ul>
 	<li>Samantha explains the concept of a process, using a visual example of moving from point A to point B.</li>
 	<li>She emphasizes the importance of simplifying processes to make them more effective and less complicated.</li>
 	<li>Samantha discusses the importance of aligning processes with customer goals and timelines to avoid frustration and ensure successful implementation.</li>
 	<li>Scott and Samantha talk about the importance of mapping current and future states of processes to identify gaps and improve efficiency.</li>
</ul><br/>
<h3>Implementation and Customization of EAM Solutions</h3>
<ul>
 	<li>Samantha describes her two core teams: the implementation team and the product specialist team.</li>
 	<li>The implementation team focuses on getting customers up and running with EAM solutions, while the product specialist team handles customization and integration with other systems.</li>
 	<li>Samantha highlights the importance of customization to meet the unique needs of different sites within a company.</li>
 	<li>Scott and Samantha discuss the challenges of standardizing EAM solutions while accommodating individual site requirements.</li>
</ul><br/>
<h3>The Role of AI and Data in EAM</h3>
<ul>
 	<li>Samantha discusses the potential of AI in enhancing EAM solutions, emphasizing the need for AI to analyze large amounts of data.</li>
 	<li>She explains how AI can help technicians and maintenance managers make better decisions by providing actionable insights from data.</li>
 	<li>Samantha highlights the importance of balancing AI capabilities with human judgment to ensure practical and effective solutions.</li>
 	<li>Scott and Samantha discuss the rapid advancements in AI and the need for continuous adaptation to stay ahead in the industry.</li>
</ul><br/>
<h3>Future of EAM and AI Integration</h3>
<ul>
 	<li>Samantha shares her vision for the future of EAM, emphasizing the role of AI in improving efficiency and decision-making.</li>
 	<li>She discusses the importance of capturing practical insights from the floor to develop AI solutions that address real-world challenges.</li>
 	<li>Samantha highlights the need for collaboration between AI developers and maintenance professionals to create practical and effective solutions.</li>
 	<li>Scott and Samantha discuss the importance of focusing on practical applications of AI to ensure its successful integration into EAM solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by emphasizing the importance of process mapping and understanding customer needs.</li>
 	<li>Samantha provides her contact information, encouraging listeners to connect with her on LinkedIn for further discussions.</li>
 	<li>Scott thanks Samantha for her insights and highlights the importance of the Industrial Talk Podcast in celebrating industrial professionals.</li>
 	<li>The podcast concludes with a reminder of the event Accelerate 2025 and the sponsorship by Fluke Reliability, encouraging listeners to stay tuned for future episodes.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SAMANTHA LESESNE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/samanthalesesne/" target="_blank" rel="noopener">https://www.linkedin.com/in/samanthalesesne/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/en-us" target="_blank" rel="noopener">https://www.fluke.com/en-us</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Y2qNbW_zjBo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Samantha LeSesne, Implementation and Services Director at Fluke Reliability </strong>about "Process Mapping, Successful Implementations"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, celebrating industrial professionals and their innovations. At the Accelerate 2025 event in Austin, Texas, sponsored by Fluke Reliability, he interviews Samantha LeSesne, who discusses her journey from teaching to her current role as Implementation and Service Director at Fluke. Samantha emphasizes the importance of process mapping, both internally and for customers, to identify gaps and improve efficiency. She highlights the need for customization in EAM (Enterprise Asset Management) solutions to meet specific customer needs. Samantha also touches on the role of AI in enhancing EAM, stressing the balance between technology and practical, on-the-floor applications.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Samantha LeSesne Fluke on LinkedIn to discuss processes and solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industrial professionals and their innovations.</li>
 	<li>Scott welcomes listeners to the podcast, highlighting the event Accelerate 2025 in Austin, Texas, sponsored by Fluke Reliability.</li>
 	<li>Scott provides information on how to find Fluke Reliability online, encouraging listeners to visit their website for asset management solutions.</li>
 	<li>Scott introduces Samantha, the guest for the episode, and asks her to pronounce her last name, which she spells out as "LeSesne."</li>
</ul><br/>
<h3>Samantha's Background and Role at Fluke</h3>
<ul>
 	<li>Samantha shares her background, mentioning her experience as a teacher in New York City and her transition to working with Fluke eight years ago.</li>
 	<li>She discusses her roles in product marketing, product management, and her current position as the implementation and service director for EAM.</li>
 	<li>Samantha explains her responsibilities, including working with teams and customers to ensure the successful implementation of EAM solutions.</li>
 	<li>Scott and Samantha discuss the importance of understanding and addressing customer needs to make EAM solutions effective.</li>
</ul><br/>
<h3>Understanding Processes and Mapping</h3>
<ul>
 	<li>Samantha explains the concept of a process, using a visual example of moving from point A to point B.</li>
 	<li>She emphasizes the importance of simplifying processes to make them more effective and less complicated.</li>
 	<li>Samantha discusses the importance of aligning processes with customer goals and timelines to avoid frustration and ensure successful implementation.</li>
 	<li>Scott and Samantha talk about the importance of mapping current and future states of processes to identify gaps and improve efficiency.</li>
</ul><br/>
<h3>Implementation and Customization of EAM Solutions</h3>
<ul>
 	<li>Samantha describes her two core teams: the implementation team and the product specialist team.</li>
 	<li>The implementation team focuses on getting customers up and running with EAM solutions, while the product specialist team handles customization and integration with other systems.</li>
 	<li>Samantha highlights the importance of customization to meet the unique needs of different sites within a company.</li>
 	<li>Scott and Samantha discuss the challenges of standardizing EAM solutions while accommodating individual site requirements.</li>
</ul><br/>
<h3>The Role of AI and Data in EAM</h3>
<ul>
 	<li>Samantha discusses the potential of AI in enhancing EAM solutions, emphasizing the need for AI to analyze large amounts of data.</li>
 	<li>She explains how AI can help technicians and maintenance managers make better decisions by providing actionable insights from data.</li>
 	<li>Samantha highlights the importance of balancing AI capabilities with human judgment to ensure practical and effective solutions.</li>
 	<li>Scott and Samantha discuss the rapid advancements in AI and the need for continuous adaptation to stay ahead in the industry.</li>
</ul><br/>
<h3>Future of EAM and AI Integration</h3>
<ul>
 	<li>Samantha shares her vision for the future of EAM, emphasizing the role of AI in improving efficiency and decision-making.</li>
 	<li>She discusses the importance of capturing practical insights from the floor to develop AI solutions that address real-world challenges.</li>
 	<li>Samantha highlights the need for collaboration between AI developers and maintenance professionals to create practical and effective solutions.</li>
 	<li>Scott and Samantha discuss the importance of focusing on practical applications of AI to ensure its successful integration into EAM solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by emphasizing the importance of process mapping and understanding customer needs.</li>
 	<li>Samantha provides her contact information, encouraging listeners to connect with her on LinkedIn for further discussions.</li>
 	<li>Scott thanks Samantha for her insights and highlights the importance of the Industrial Talk Podcast in celebrating industrial professionals.</li>
 	<li>The podcast concludes with a reminder of the event Accelerate 2025 and the sponsorship by Fluke Reliability, encouraging listeners to stay tuned for future episodes.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SAMANTHA LESESNE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/samanthalesesne/" target="_blank" rel="noopener">https://www.linkedin.com/in/samanthalesesne/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/en-us" target="_blank" rel="noopener">https://www.fluke.com/en-us</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Y2qNbW_zjBo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/samantha-lesesne-with-fluke-reliability]]></link><guid isPermaLink="false">03b5e138-1d34-4024-8372-55c9c9d3f476</guid><itunes:image href="https://artwork.captivate.fm/7e4a8fb4-6d89-4972-9269-6840a8ab5759/aYJQ-YsbDDeMsAe2nWNIfdpg.png"/><pubDate>Tue, 06 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/03b5e138-1d34-4024-8372-55c9c9d3f476.mp3" length="35029871" type="audio/mpeg"/><itunes:duration>24:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee02705d-5769-4967-b8f0-207aca555784/index.html" type="text/html"/></item><item><title>Matt Burton with Siemens</title><itunes:title>Matt Burton with Siemens</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Matt Burton, Vice President at Siemens Grid Software </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Grid solutions that improves resiliency and reliability</span>"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Matt Burton, VP of Software Sales for Siemens' US and Mexico grid software. They discuss the shift from linear to non-linear power systems due to distributed energy resources (DER). Burton highlights the need for technology and change management to adapt to this new landscape. He emphasizes the importance of data management for efficiency and the role of regulatory bodies in facilitating these changes. Burton also notes the global nature of these challenges, with similar issues in Europe, Australia, and Asia. He concludes by discussing the potential for small modular reactors and the future of load growth and power conditioning.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend the Distributech conference next year to stay up-to-date on the latest trends and technologies in the power industry.</li>
 	<li>[ ] Reach out to Matt Burton at Siemens (matt.burton@siemens.com) to discuss grid software solutions.</li>
</ul><br/>
<h2>Need</h2>
<ul>
 	<li>Data management: centralizing data to improve efficiency and reduce manual updates.</li>
 	<li>Managing distributed energy resources and their impact on the grid.</li>
 	<li>Addressing load growth, particularly from data centers and sensitive industries.</li>
 	<li>Dealing with aging infrastructure and orchestrating diverse assets.</li>
 	<li>Maintaining grid stability with increased renewable and inverter-based resources.</li>
 	<li>Ensuring power reliability for sensitive industries like chip manufacturing and data centers.</li>
</ul><br/>
<h2>Sentiment</h2>
<ul>
 	<li>The tone was positive, discussing exciting developments in the power industry.</li>
 	<li>Matt expressed optimism about industry changes and technological advancements.</li>
 	<li>Scott described the event as "exciting" and "dazzling".</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for joining and highlights the importance of celebrating industry professionals.</li>
 	<li>The podcast is sponsored by Siemens, specifically Siemens Smart Infrastructure and Grid Software.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and encourages listeners to attend next year.</li>
</ul><br/>
<h3>Introduction of Matt Burton from Siemens</h3>
<ul>
 	<li>Scott introduces Matt Burton, VP of Software Sales for US and Mexico Grid Software at Siemens.</li>
 	<li>Matt provides a brief introduction about his role and responsibilities at Siemens.</li>
 	<li>Scott and Matt engage in a light-hearted conversation about their physical activities and health.</li>
 	<li>Matt explains his involvement in various aspects of grid software, including transmission, distribution planning, and distributed energy resources.</li>
</ul><br/>
<h3>Challenges and Changes in Grid Software</h3>
<ul>
 	<li>Scott discusses the linear nature of traditional power systems and the challenges of managing distributed energy resources (DER).</li>
 	<li>Matt explains the shift from centralized generation to distributed energy resources and the impact on the power grid.</li>
 	<li>Scott expresses concerns about the complexity of managing a non-linear power system and the need for technology solutions.</li>
 	<li>Matt emphasizes the importance of both technology and people in adapting to these changes.</li>
</ul><br/>
<h3>Change Management and Regulatory Environment</h3>
<ul>
 	<li>Scott highlights the significant change management required in the power industry due to the dynamic nature of the current system.</li>
 	<li>Matt discusses the consulting practice at Siemens, which helps integrate software and power systems expertise.</li>
 	<li>Scott inquires about the regulatory environment and its role in driving change.</li>
 	<li>Matt explains the need for regulatory frameworks to support regional connections and transmission line build-outs.</li>
</ul><br/>
<h3>Data Management and Efficiency</h3>
<ul>
 	<li>Scott and Matt discuss the importance of data management in driving efficiency in the power industry.</li>
 	<li>Matt explains the challenges of managing data across multiple teams and the benefits of centralized data management.</li>
 	<li>Scott emphasizes the need for reliable and clean power for consumers and manufacturers.</li>
 	<li>Matt mentions the role of regulatory agencies in keeping up with the rapid changes in the industry.</li>
</ul><br/>
<h3>Load Growth and Technological Solutions</h3>
<ul>
 	<li>Scott and Matt discuss the significant load growth expected in the future and its impact on the power industry.</li>
 	<li>Matt explains the role of software and hardware in addressing the challenges of load growth.</li>
 	<li>Scott compares the traditional large generators to smaller, more efficient generators and the benefits of distributed generation.</li>
 	<li>Matt highlights the advancements in power conditioning devices and analytics to stabilize the grid.</li>
</ul><br/>
<h3>Deployment of Solutions and Global Perspectives</h3>
<ul>
 	<li>Scott asks about the timeline for deploying solutions and the speed of the process.</li>
 	<li>Matt explains that the deployment time depends on the complexity of the project and the expertise available at Siemens.</li>
 	<li>Scott inquires about the global perspective on distributed energy resources and renewable energy.</li>
 	<li>Matt confirms that distributed energy resources are a global issue, with similar challenges in Europe, Australia, and Asia.</li>
</ul><br/>
<h3>Challenges in Mexico and Future Outlook</h3>
<ul>
 	<li>Scott asks about the specific challenges faced by Mexico and Central America in managing their power systems.</li>
 	<li>Matt explains the aging infrastructure and the need for better management and orchestration of assets in these regions.</li>
 	<li>Scott and Matt discuss the importance of reliable power for data centers and other critical loads.</li>
 	<li>Matt shares his optimistic outlook on the future of the power industry, including significant load growth, increased efficiency, and new generation resources.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Matt for the insightful conversation and asks how listeners can get in touch with him.</li>
 	<li>Matt provides his contact information, including his LinkedIn profile and email address.</li>
 	<li>Scott encourages listeners to attend Distribute Tech and highlights the importance of the event for industry professionals.</li>
 	<li>The podcast concludes with a reminder of the podcast's mission to amplify industry messages and bring more opportunities.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATT BURTON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/burtonm/" target="_blank" rel="noopener">https://www.linkedin.com/in/burtonm/</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en/products/energy/grid-software.html" target="_blank" rel="noopener">https://www.siemens.com/global/en/products/energy/grid-software.html</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/GSZwLbrZvkU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Matt Burton, Vice President at Siemens Grid Software </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Grid solutions that improves resiliency and reliability</span>"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Matt Burton, VP of Software Sales for Siemens' US and Mexico grid software. They discuss the shift from linear to non-linear power systems due to distributed energy resources (DER). Burton highlights the need for technology and change management to adapt to this new landscape. He emphasizes the importance of data management for efficiency and the role of regulatory bodies in facilitating these changes. Burton also notes the global nature of these challenges, with similar issues in Europe, Australia, and Asia. He concludes by discussing the potential for small modular reactors and the future of load growth and power conditioning.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend the Distributech conference next year to stay up-to-date on the latest trends and technologies in the power industry.</li>
 	<li>[ ] Reach out to Matt Burton at Siemens (matt.burton@siemens.com) to discuss grid software solutions.</li>
</ul><br/>
<h2>Need</h2>
<ul>
 	<li>Data management: centralizing data to improve efficiency and reduce manual updates.</li>
 	<li>Managing distributed energy resources and their impact on the grid.</li>
 	<li>Addressing load growth, particularly from data centers and sensitive industries.</li>
 	<li>Dealing with aging infrastructure and orchestrating diverse assets.</li>
 	<li>Maintaining grid stability with increased renewable and inverter-based resources.</li>
 	<li>Ensuring power reliability for sensitive industries like chip manufacturing and data centers.</li>
</ul><br/>
<h2>Sentiment</h2>
<ul>
 	<li>The tone was positive, discussing exciting developments in the power industry.</li>
 	<li>Matt expressed optimism about industry changes and technological advancements.</li>
 	<li>Scott described the event as "exciting" and "dazzling".</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for joining and highlights the importance of celebrating industry professionals.</li>
 	<li>The podcast is sponsored by Siemens, specifically Siemens Smart Infrastructure and Grid Software.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and encourages listeners to attend next year.</li>
</ul><br/>
<h3>Introduction of Matt Burton from Siemens</h3>
<ul>
 	<li>Scott introduces Matt Burton, VP of Software Sales for US and Mexico Grid Software at Siemens.</li>
 	<li>Matt provides a brief introduction about his role and responsibilities at Siemens.</li>
 	<li>Scott and Matt engage in a light-hearted conversation about their physical activities and health.</li>
 	<li>Matt explains his involvement in various aspects of grid software, including transmission, distribution planning, and distributed energy resources.</li>
</ul><br/>
<h3>Challenges and Changes in Grid Software</h3>
<ul>
 	<li>Scott discusses the linear nature of traditional power systems and the challenges of managing distributed energy resources (DER).</li>
 	<li>Matt explains the shift from centralized generation to distributed energy resources and the impact on the power grid.</li>
 	<li>Scott expresses concerns about the complexity of managing a non-linear power system and the need for technology solutions.</li>
 	<li>Matt emphasizes the importance of both technology and people in adapting to these changes.</li>
</ul><br/>
<h3>Change Management and Regulatory Environment</h3>
<ul>
 	<li>Scott highlights the significant change management required in the power industry due to the dynamic nature of the current system.</li>
 	<li>Matt discusses the consulting practice at Siemens, which helps integrate software and power systems expertise.</li>
 	<li>Scott inquires about the regulatory environment and its role in driving change.</li>
 	<li>Matt explains the need for regulatory frameworks to support regional connections and transmission line build-outs.</li>
</ul><br/>
<h3>Data Management and Efficiency</h3>
<ul>
 	<li>Scott and Matt discuss the importance of data management in driving efficiency in the power industry.</li>
 	<li>Matt explains the challenges of managing data across multiple teams and the benefits of centralized data management.</li>
 	<li>Scott emphasizes the need for reliable and clean power for consumers and manufacturers.</li>
 	<li>Matt mentions the role of regulatory agencies in keeping up with the rapid changes in the industry.</li>
</ul><br/>
<h3>Load Growth and Technological Solutions</h3>
<ul>
 	<li>Scott and Matt discuss the significant load growth expected in the future and its impact on the power industry.</li>
 	<li>Matt explains the role of software and hardware in addressing the challenges of load growth.</li>
 	<li>Scott compares the traditional large generators to smaller, more efficient generators and the benefits of distributed generation.</li>
 	<li>Matt highlights the advancements in power conditioning devices and analytics to stabilize the grid.</li>
</ul><br/>
<h3>Deployment of Solutions and Global Perspectives</h3>
<ul>
 	<li>Scott asks about the timeline for deploying solutions and the speed of the process.</li>
 	<li>Matt explains that the deployment time depends on the complexity of the project and the expertise available at Siemens.</li>
 	<li>Scott inquires about the global perspective on distributed energy resources and renewable energy.</li>
 	<li>Matt confirms that distributed energy resources are a global issue, with similar challenges in Europe, Australia, and Asia.</li>
</ul><br/>
<h3>Challenges in Mexico and Future Outlook</h3>
<ul>
 	<li>Scott asks about the specific challenges faced by Mexico and Central America in managing their power systems.</li>
 	<li>Matt explains the aging infrastructure and the need for better management and orchestration of assets in these regions.</li>
 	<li>Scott and Matt discuss the importance of reliable power for data centers and other critical loads.</li>
 	<li>Matt shares his optimistic outlook on the future of the power industry, including significant load growth, increased efficiency, and new generation resources.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Matt for the insightful conversation and asks how listeners can get in touch with him.</li>
 	<li>Matt provides his contact information, including his LinkedIn profile and email address.</li>
 	<li>Scott encourages listeners to attend Distribute Tech and highlights the importance of the event for industry professionals.</li>
 	<li>The podcast concludes with a reminder of the podcast's mission to amplify industry messages and bring more opportunities.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MATT BURTON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/burtonm/" target="_blank" rel="noopener">https://www.linkedin.com/in/burtonm/</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en/products/energy/grid-software.html" target="_blank" rel="noopener">https://www.siemens.com/global/en/products/energy/grid-software.html</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/GSZwLbrZvkU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/matt-burton-with-siemens]]></link><guid isPermaLink="false">a1e5d113-506f-4f88-9411-352562c62038</guid><itunes:image href="https://artwork.captivate.fm/b9d491ba-b215-48d3-924e-a9a5c707b993/g8X2KC0qbgRpithzeoACUZVh.png"/><pubDate>Fri, 02 May 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/a1e5d113-506f-4f88-9411-352562c62038.mp3" length="27630575" type="audio/mpeg"/><itunes:duration>19:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/e1285c38-483e-421e-92a9-9d2977a35fe8/index.html" type="text/html"/></item><item><title>Tom Poteet with Mesa Natural Gas Solutions</title><itunes:title>Tom Poteet with Mesa Natural Gas Solutions</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Tom Poteet, Sr. Vice President at Mesa Natural Gas Solutions </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Modular power solutions for a hungry energy market</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie interviews Tom Poteet, Senior VP of Corporate Development at Mesa Solutions, at Power Gen in Dallas, Texas. Mesa Solutions, celebrating its 11-year anniversary, specializes in natural gas generators for oil and gas sites, capable of running on unrefined gas and switching to propane without power interruption. Their generators can handle a wide BTU range, ensuring steady power output. Poteet discusses their expansion into commercial and industrial applications, including data centers, and their new venture with Modern Hydrogen to develop hydrogen-powered generators. Mesa Solutions is vertically integrated, with manufacturing facilities in Colorado and Wyoming.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore Mesa Solutions' natural gas and hydrogen-powered generator offerings for potential applications in the power generation industry.</li>
 	<li>[ ] Reach out to Thomas Poteet, Senior VP of Corporate Development at Mesa Solutions, on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of industry professionals in solving problems and collaborating.</li>
 	<li>The podcast is broadcasting from Power Gen in Dallas, Texas, showcasing a collection of problem solvers and solutions.</li>
 	<li>Scott introduces Tom Poteet, Senior VP of Corporate Development at Mesa Solutions, as the guest for the episode.</li>
</ul><br/>
<h3>Tom Poteet's Background and Company Overview</h3>
<ul>
 	<li>Tom Poteet shares that his company, Mesa Solutions, celebrated its 10-year anniversary last spring and is coming up on 11 years.</li>
 	<li>Mesa Solutions specializes in making generators that run off natural gas, primarily for production oil and gas sites.</li>
 	<li>The company's generators can run on prime power using unrefined gas, making them unique in the market.</li>
 	<li>Tom explains the innovation of their generators, which can switch from natural gas to propane without dropping the load, avoiding power interruptions.</li>
</ul><br/>
<h3>Technical Details and Market Applications</h3>
<ul>
 	<li>Scott inquires about the business reasons behind using both natural gas and propane.</li>
 	<li>Tom explains that their engine can run on a wide BTU range, making it suitable for varying fuel qualities.</li>
 	<li>The engine's control system rapidly reads the fuel composition, ensuring steady power output and preventing mechanical damage.</li>
 	<li>Tom discusses the reliability and high service levels required in the oil field, which has led to their success in other industrial and commercial applications.</li>
</ul><br/>
<h3>Expansion into Commercial and Industrial Applications</h3>
<ul>
 	<li>Tom mentions that their generators are now used in commercial and industrial sites, including retail markets and data centers.</li>
 	<li>Scott and Tom discuss the growing demand for power in data centers and the potential for large-scale energy solutions.</li>
 	<li>Tom explains the concept of "swarm resilience," where multiple generators can be paralleled to maintain power even if one fails.</li>
 	<li>The conversation touches on the scalability of their generators, which can be used in projects involving hundreds of generators.</li>
</ul><br/>
<h3>Manufacturing and Supply Chain</h3>
<ul>
 	<li>Tom provides details about Mesa Solutions' manufacturing facilities in Loveland, Colorado, and Casper, Wyoming.</li>
 	<li>The company has recently opened a new 200,000 square foot assembly center in San Antonio and plans to expand further.</li>
 	<li>Mesa Solutions sources long engine blocks from Doosan Corporation in South Korea, which they then assemble and market.</li>
 	<li>The company's ability to handle a wide range of fuels and their innovative control systems have positioned them well in the market.</li>
</ul><br/>
<h3>Future Innovations and Market Trends</h3>
<ul>
 	<li>Tom announces a new relationship with Modern Hydrogen, which has developed an engine that runs on 100% hydrogen.</li>
 	<li>The company plans to integrate this engine into their generators, expanding their fuel options.</li>
 	<li>Tom discusses the potential for using hydrogen as a dispatchable, carbon-free power source for data centers and other applications.</li>
 	<li>The conversation highlights the challenges and opportunities in handling and utilizing hydrogen as a fuel source.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Tom for the insightful discussion and encourages listeners to reach out to him for further conversations.</li>
 	<li>Scott emphasizes the importance of companies like Mesa Solutions in addressing the increasing demand for power.</li>
 	<li>The podcast concludes with a reminder to check out next year's Power Gen event and to stay tuned for more episodes.</li>
 	<li>Scott provides contact information for Tom Poteet and encourages listeners to visit the Industrial Talk website for more resources.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM POTEET'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thomaspoteet/" target="_blank" rel="noopener">https://www.linkedin.com/in/thomaspoteet/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/mesa-natural-gas-solutions/" target="_blank" rel="noopener">https://www.linkedin.com/company/mesa-natural-gas-solutions/</a>

<strong>Company Website:</strong> <a href="https://247mesa.com/" target="_blank" rel="noopener">https://247mesa.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hY1dqUw57s8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Tom Poteet, Sr. Vice President at Mesa Natural Gas Solutions </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Modular power solutions for a hungry energy market</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie interviews Tom Poteet, Senior VP of Corporate Development at Mesa Solutions, at Power Gen in Dallas, Texas. Mesa Solutions, celebrating its 11-year anniversary, specializes in natural gas generators for oil and gas sites, capable of running on unrefined gas and switching to propane without power interruption. Their generators can handle a wide BTU range, ensuring steady power output. Poteet discusses their expansion into commercial and industrial applications, including data centers, and their new venture with Modern Hydrogen to develop hydrogen-powered generators. Mesa Solutions is vertically integrated, with manufacturing facilities in Colorado and Wyoming.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore Mesa Solutions' natural gas and hydrogen-powered generator offerings for potential applications in the power generation industry.</li>
 	<li>[ ] Reach out to Thomas Poteet, Senior VP of Corporate Development at Mesa Solutions, on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of industry professionals in solving problems and collaborating.</li>
 	<li>The podcast is broadcasting from Power Gen in Dallas, Texas, showcasing a collection of problem solvers and solutions.</li>
 	<li>Scott introduces Tom Poteet, Senior VP of Corporate Development at Mesa Solutions, as the guest for the episode.</li>
</ul><br/>
<h3>Tom Poteet's Background and Company Overview</h3>
<ul>
 	<li>Tom Poteet shares that his company, Mesa Solutions, celebrated its 10-year anniversary last spring and is coming up on 11 years.</li>
 	<li>Mesa Solutions specializes in making generators that run off natural gas, primarily for production oil and gas sites.</li>
 	<li>The company's generators can run on prime power using unrefined gas, making them unique in the market.</li>
 	<li>Tom explains the innovation of their generators, which can switch from natural gas to propane without dropping the load, avoiding power interruptions.</li>
</ul><br/>
<h3>Technical Details and Market Applications</h3>
<ul>
 	<li>Scott inquires about the business reasons behind using both natural gas and propane.</li>
 	<li>Tom explains that their engine can run on a wide BTU range, making it suitable for varying fuel qualities.</li>
 	<li>The engine's control system rapidly reads the fuel composition, ensuring steady power output and preventing mechanical damage.</li>
 	<li>Tom discusses the reliability and high service levels required in the oil field, which has led to their success in other industrial and commercial applications.</li>
</ul><br/>
<h3>Expansion into Commercial and Industrial Applications</h3>
<ul>
 	<li>Tom mentions that their generators are now used in commercial and industrial sites, including retail markets and data centers.</li>
 	<li>Scott and Tom discuss the growing demand for power in data centers and the potential for large-scale energy solutions.</li>
 	<li>Tom explains the concept of "swarm resilience," where multiple generators can be paralleled to maintain power even if one fails.</li>
 	<li>The conversation touches on the scalability of their generators, which can be used in projects involving hundreds of generators.</li>
</ul><br/>
<h3>Manufacturing and Supply Chain</h3>
<ul>
 	<li>Tom provides details about Mesa Solutions' manufacturing facilities in Loveland, Colorado, and Casper, Wyoming.</li>
 	<li>The company has recently opened a new 200,000 square foot assembly center in San Antonio and plans to expand further.</li>
 	<li>Mesa Solutions sources long engine blocks from Doosan Corporation in South Korea, which they then assemble and market.</li>
 	<li>The company's ability to handle a wide range of fuels and their innovative control systems have positioned them well in the market.</li>
</ul><br/>
<h3>Future Innovations and Market Trends</h3>
<ul>
 	<li>Tom announces a new relationship with Modern Hydrogen, which has developed an engine that runs on 100% hydrogen.</li>
 	<li>The company plans to integrate this engine into their generators, expanding their fuel options.</li>
 	<li>Tom discusses the potential for using hydrogen as a dispatchable, carbon-free power source for data centers and other applications.</li>
 	<li>The conversation highlights the challenges and opportunities in handling and utilizing hydrogen as a fuel source.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Tom for the insightful discussion and encourages listeners to reach out to him for further conversations.</li>
 	<li>Scott emphasizes the importance of companies like Mesa Solutions in addressing the increasing demand for power.</li>
 	<li>The podcast concludes with a reminder to check out next year's Power Gen event and to stay tuned for more episodes.</li>
 	<li>Scott provides contact information for Tom Poteet and encourages listeners to visit the Industrial Talk website for more resources.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM POTEET'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thomaspoteet/" target="_blank" rel="noopener">https://www.linkedin.com/in/thomaspoteet/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/mesa-natural-gas-solutions/" target="_blank" rel="noopener">https://www.linkedin.com/company/mesa-natural-gas-solutions/</a>

<strong>Company Website:</strong> <a href="https://247mesa.com/" target="_blank" rel="noopener">https://247mesa.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hY1dqUw57s8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/tom-poteet-with-mesa-natural-gas-solutions]]></link><guid isPermaLink="false">a89e47f0-6f88-47f1-be11-da907ca283d3</guid><itunes:image href="https://artwork.captivate.fm/35009944-002e-47ab-a105-eb51c085ed4a/3QahCM1ikBcPkLjZkef9uQIw.png"/><pubDate>Wed, 30 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/a89e47f0-6f88-47f1-be11-da907ca283d3.mp3" length="29419631" type="audio/mpeg"/><itunes:duration>20:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/5a318c4f-9163-405f-bf0a-adc487840ecf/index.html" type="text/html"/></item><item><title>Frederic Baudart with Fluke</title><itunes:title>Frederic Baudart with Fluke</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Frederic Baudart, Product Program Manager at Fluke </strong>about "Advanced tools for Asset Management"<strong>.</strong>
<div>

Scott MacKenzie interviews Frederic Fluke at Xcelerate 2025 in Austin, Texas, about the Fluke Corporation's process tool and instrumentation business. Frederic explains the company's focus on user-friendly tools for technicians and engineers, emphasizing the importance of customer feedback and the integration of AI for advanced data analysis. He highlights the need for continuous learning and the role of Fluke as a thought leader in the industry. Frederic also discusses the challenges and opportunities post-COVID, including the importance of critical thinking and the development of the next generation of professionals.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Frederick Broad to discuss thought leadership, products, and other topics related to Fluke.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners to Accelerate 2025, an event in Austin, Texas, highlighting the Reliability Lab Floor's bustling activity.</li>
 	<li>Scott expresses excitement about the upcoming conversation with Frederic Fluke, noting the lack of preparation for the discussion.</li>
</ul><br/>
<h3>Overview of Fluke Corporation and Process Tool Business</h3>
<ul>
 	<li>Frederic explains his role at Fluke Industrial, leading the process tool and instrumentation business.</li>
 	<li>He describes the portfolio of tools designed for technicians, engineers, and reliability management professionals.</li>
 	<li>The tools include pressure transmitters, temperature transmitters, and voltmeters, with capabilities for measurement and calibration.</li>
 	<li>Frederic emphasizes the user-friendly nature of the tools, designed with the end-user's needs in mind.</li>
</ul><br/>
<h3>User-Friendly Tools and Market Needs</h3>
<ul>
 	<li>Scott inquires about the user-friendliness of the tools, noting the importance of intuitive design.</li>
 	<li>Frederic confirms that the tools are designed to be user-friendly, considering the knowledge and needs of the end-users.</li>
 	<li>He discusses the importance of iterating on tools based on customer feedback and market needs.</li>
 	<li>Frederic highlights the role of Voice of the Customer (VoC) in product development, emphasizing the need to understand customer requirements before creating new tools.</li>
</ul><br/>
<h3>Advancements in Technology and Customer Engagement</h3>
<ul>
 	<li>Scott and Frederic discuss the rapid advancements in technology and the need for continuous learning.</li>
 	<li>Frederic explains the importance of educating customers and providing expertise beyond just the tools.</li>
 	<li>He shares his experience of visiting customer facilities to understand their needs and challenges.</li>
 	<li>Frederic emphasizes the importance of customer partnerships in developing tools that meet their specific requirements.</li>
</ul><br/>
<h3>Incorporating AI and Digitalization</h3>
<ul>
 	<li>Scott and Frederic discuss the integration of AI and digitalization into Fluke's tools and processes.</li>
 	<li>Frederic explains the collaboration with Fortive and other Fluke divisions to incorporate AI into their products and workstreams.</li>
 	<li>He highlights the potential of AI in analyzing large datasets to provide actionable insights.</li>
 	<li>Frederic notes that the adoption of AI is still in its early stages, with significant potential for future growth.</li>
</ul><br/>
<h3>Challenges and Opportunities in AI Adoption</h3>
<ul>
 	<li>Scott and Frederic discuss the challenges of effectively analyzing large datasets to gain tactical insights.</li>
 	<li>Frederic emphasizes the importance of continuous learning and adapting to new technologies.</li>
 	<li>He predicts that the widespread adoption of AI will take 3-5 years, with a focus on understanding and applying its benefits.</li>
 	<li>Frederic highlights the need for critical thinking and ideation in the development and implementation of AI-driven solutions.</li>
</ul><br/>
<h3>Future of AI and Workforce Development</h3>
<ul>
 	<li>Frederic expresses excitement about the post-COVID era, with increased opportunities for knowledge sharing and collaboration.</li>
 	<li>He notes the impact of AI tools like ChatGPT and the need for continuous learning to adapt to new technologies.</li>
 	<li>Frederic emphasizes the importance of inspiring the next generation to develop critical thinking and problem-solving skills.</li>
 	<li>Scott and Frederic discuss the balance between bringing manufacturing back and addressing workforce development challenges.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Frederic for the insightful conversation and highlights the importance of trusted individuals in the industry.</li>
 	<li>Frederic provides his contact information for further discussions on thought leadership and product development.</li>
 	<li>Scott encourages listeners to connect with Frederic and other industry professionals through the Industrial Talk Podcast.</li>
 	<li>The podcast concludes with a reminder of the event's focus on asset management and user simplicity in Fluke's solutions.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>FREDERIC BAUDART'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/frederic-baudart-cmrp/" target="_blank" rel="noopener">https://www.linkedin.com/in/frederic-baudart-cmrp/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/en-us" target="_blank" rel="noopener">https://www.fluke.com/en-us</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/dK9yoIrLZVc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Frederic Baudart, Product Program Manager at Fluke </strong>about "Advanced tools for Asset Management"<strong>.</strong>
<div>

Scott MacKenzie interviews Frederic Fluke at Xcelerate 2025 in Austin, Texas, about the Fluke Corporation's process tool and instrumentation business. Frederic explains the company's focus on user-friendly tools for technicians and engineers, emphasizing the importance of customer feedback and the integration of AI for advanced data analysis. He highlights the need for continuous learning and the role of Fluke as a thought leader in the industry. Frederic also discusses the challenges and opportunities post-COVID, including the importance of critical thinking and the development of the next generation of professionals.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Frederick Broad to discuss thought leadership, products, and other topics related to Fluke.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners to Accelerate 2025, an event in Austin, Texas, highlighting the Reliability Lab Floor's bustling activity.</li>
 	<li>Scott expresses excitement about the upcoming conversation with Frederic Fluke, noting the lack of preparation for the discussion.</li>
</ul><br/>
<h3>Overview of Fluke Corporation and Process Tool Business</h3>
<ul>
 	<li>Frederic explains his role at Fluke Industrial, leading the process tool and instrumentation business.</li>
 	<li>He describes the portfolio of tools designed for technicians, engineers, and reliability management professionals.</li>
 	<li>The tools include pressure transmitters, temperature transmitters, and voltmeters, with capabilities for measurement and calibration.</li>
 	<li>Frederic emphasizes the user-friendly nature of the tools, designed with the end-user's needs in mind.</li>
</ul><br/>
<h3>User-Friendly Tools and Market Needs</h3>
<ul>
 	<li>Scott inquires about the user-friendliness of the tools, noting the importance of intuitive design.</li>
 	<li>Frederic confirms that the tools are designed to be user-friendly, considering the knowledge and needs of the end-users.</li>
 	<li>He discusses the importance of iterating on tools based on customer feedback and market needs.</li>
 	<li>Frederic highlights the role of Voice of the Customer (VoC) in product development, emphasizing the need to understand customer requirements before creating new tools.</li>
</ul><br/>
<h3>Advancements in Technology and Customer Engagement</h3>
<ul>
 	<li>Scott and Frederic discuss the rapid advancements in technology and the need for continuous learning.</li>
 	<li>Frederic explains the importance of educating customers and providing expertise beyond just the tools.</li>
 	<li>He shares his experience of visiting customer facilities to understand their needs and challenges.</li>
 	<li>Frederic emphasizes the importance of customer partnerships in developing tools that meet their specific requirements.</li>
</ul><br/>
<h3>Incorporating AI and Digitalization</h3>
<ul>
 	<li>Scott and Frederic discuss the integration of AI and digitalization into Fluke's tools and processes.</li>
 	<li>Frederic explains the collaboration with Fortive and other Fluke divisions to incorporate AI into their products and workstreams.</li>
 	<li>He highlights the potential of AI in analyzing large datasets to provide actionable insights.</li>
 	<li>Frederic notes that the adoption of AI is still in its early stages, with significant potential for future growth.</li>
</ul><br/>
<h3>Challenges and Opportunities in AI Adoption</h3>
<ul>
 	<li>Scott and Frederic discuss the challenges of effectively analyzing large datasets to gain tactical insights.</li>
 	<li>Frederic emphasizes the importance of continuous learning and adapting to new technologies.</li>
 	<li>He predicts that the widespread adoption of AI will take 3-5 years, with a focus on understanding and applying its benefits.</li>
 	<li>Frederic highlights the need for critical thinking and ideation in the development and implementation of AI-driven solutions.</li>
</ul><br/>
<h3>Future of AI and Workforce Development</h3>
<ul>
 	<li>Frederic expresses excitement about the post-COVID era, with increased opportunities for knowledge sharing and collaboration.</li>
 	<li>He notes the impact of AI tools like ChatGPT and the need for continuous learning to adapt to new technologies.</li>
 	<li>Frederic emphasizes the importance of inspiring the next generation to develop critical thinking and problem-solving skills.</li>
 	<li>Scott and Frederic discuss the balance between bringing manufacturing back and addressing workforce development challenges.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Frederic for the insightful conversation and highlights the importance of trusted individuals in the industry.</li>
 	<li>Frederic provides his contact information for further discussions on thought leadership and product development.</li>
 	<li>Scott encourages listeners to connect with Frederic and other industry professionals through the Industrial Talk Podcast.</li>
 	<li>The podcast concludes with a reminder of the event's focus on asset management and user simplicity in Fluke's solutions.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>FREDERIC BAUDART'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/frederic-baudart-cmrp/" target="_blank" rel="noopener">https://www.linkedin.com/in/frederic-baudart-cmrp/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-corporation/</a>

<strong>Company Website:</strong> <a href="https://www.fluke.com/en-us" target="_blank" rel="noopener">https://www.fluke.com/en-us</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/dK9yoIrLZVc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/frederic-baudart-with-fluke]]></link><guid isPermaLink="false">a8c6e132-bf5b-48ef-a0f9-d4ccf56cb739</guid><itunes:image href="https://artwork.captivate.fm/55649a1a-3fd7-47b2-abb1-985ba37bc99e/MVE1vEOIkVtWIuh1d9TDQ2CX.png"/><pubDate>Fri, 25 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/d757e1df-fdcb-46fa-a501-4a8dfc323ed7/Frederic-Fluke-Mp3.mp3" length="33906095" type="audio/mpeg"/><itunes:duration>23:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/b1aff4ac-3a4b-4c68-a0ac-006345f71dfb/index.html" type="text/html"/></item><item><title>Kellie De Pooter with G&amp;W Electric Company</title><itunes:title>Kellie De Pooter with G&amp;W Electric Company</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Kellie De Pooter, Director, Global Marketing and Internal Communications at G&amp;W Electric Co. </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">A resilient and reliable grid</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial talk podcast featuring Kellie De Pooter, Global Director of Marketing and Communications at G&amp;W Electric. Kellie discusses the growth of the DistribyTech event in Dallas, Texas, and the importance of collaboration with utilities. G&amp;W Electric's booth features an innovation corner for customer feedback on new products. They focus on resiliency, reliability, and digitalization, using sensing technology and condition-based monitoring to improve grid performance. Kellie highlights a successful collaboration with a customer on a 69 kV apparatus. The conversation also touches on the increasing demand for power due to AI and data centers, emphasizing the need for efficient data utilization.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Integrate G&amp;W's sensing technologies into their overhead reclosers and underground switches to provide more granular data to utilities.</li>
 	<li>[ ] Explore ways to seamlessly integrate the data from G&amp;W's solutions into utilities' own cloud/SCADA systems.</li>
 	<li>[ ] Collaborate with customers to pilot G&amp;W's new condition-based monitoring and asset management solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Kellie De Pooter G&amp;W Electric: Introduction and Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes listeners and mentions the event being broadcasted from DistribuTech in Dallas, Texas.</li>
 	<li>Scott introduces Kellie De Pooter, Global Director of Marketing and Communications for G&amp;W Electric, and praises her previous appearances on the show.</li>
 	<li>Kellie De Pooter confirms her presence at the event and discusses the growth of the event, noting its global expansion.</li>
</ul><br/>
<h3>Kellie De Pooter's Role and G&amp;W Electric's Booth</h3>
<ul>
 	<li>Kellie De Pooter explains her role at G&amp;W Electric, a 120-year-old company based in Chicago, and their products for utilities and commercial/industrial customers.</li>
 	<li>Scott comments on the impressive booth setup by G&amp;W Electric, which won an award last year.</li>
 	<li>Kellie describes the innovation corner in their booth, which is invite-only and used to gather customer feedback on new, unmarketed products.</li>
 	<li>The innovation corner allows for collaborative problem-solving and potential development of new solutions.</li>
</ul><br/>
<h3>Challenges in the Utility Sector</h3>
<ul>
 	<li>Scott and Kellie discuss the challenges faced by the utility sector, including increasing power demand and the need for modernization and digitalization.</li>
 	<li>Kellie emphasizes the importance of resiliency and reliability of the grid, and the role of AI and other technologies in addressing these challenges.</li>
 	<li>G&amp;W Electric is investing in sensing technology and condition-based monitoring to help utilities make better decisions and improve grid reliability.</li>
 	<li>The company is working with a partner to test and develop these technologies, with plans to scale them across the industry.</li>
</ul><br/>
<h3>Data Integration and Analytics</h3>
<ul>
 	<li>Scott inquires about the process of integrating data from G&amp;W Electric's apparatus into the cloud and how it is analyzed.</li>
 	<li>Kellie explains that the data is currently being pushed to the partner's cloud, but plans are in place to integrate with utilities' existing systems.</li>
 	<li>The analytics provided by the partner help utilities identify issues and make more informed decisions.</li>
 	<li>Scott and Kellie discuss the potential for real-time data to be fed to the ISO for better grid management.</li>
</ul><br/>
<h3>Impact of AI and Data Centers</h3>
<ul>
 	<li>Scott and Kellie discuss the impact of AI and data centers on the utility sector, noting the increasing demand for power and the need for efficient solutions.</li>
 	<li>Kellie highlights the importance of leveraging data to improve decision-making and grid reliability.</li>
 	<li>The conversation touches on the competition in the AI space and the need for rapid innovation to meet growing demands.</li>
 	<li>Scott shares his experience with neural nets and the challenges of data analysis, emphasizing the need for actionable insights.</li>
</ul><br/>
<h3>Customer Collaboration and Innovation</h3>
<ul>
 	<li>Kellie shares a success story about a collaboration with a customer to develop a 69 kV apparatus, highlighting G&amp;W Electric's focus on customer needs.</li>
 	<li>Scott and Kellie discuss the importance of collaboration and listening to customer feedback to drive innovation.</li>
 	<li>Kellie mentions the positive response from customers to the innovation corner and other solutions being showcased at the event.</li>
 	<li>The conversation concludes with Scott praising Kelly's contributions and encouraging listeners to connect with her and G&amp;W Electric.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KELLIE DE POOTER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kellie-de-pooter-profile/" target="_blank" rel="noopener">https://www.linkedin.com/in/kellie-de-pooter-profile/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/g&amp;w-electric-co-/" target="_blank" rel="noopener">https://www.linkedin.com/company/g&amp;w-electric-co-/</a>

<strong>Company Website:</strong> <a href="https://www.gwelectric.com/" target="_blank" rel="noopener">https://www.gwelectric.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/pCFV44tVJy4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Kellie De Pooter, Director, Global Marketing and Internal Communications at G&amp;W Electric Co. </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">A resilient and reliable grid</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial talk podcast featuring Kellie De Pooter, Global Director of Marketing and Communications at G&amp;W Electric. Kellie discusses the growth of the DistribyTech event in Dallas, Texas, and the importance of collaboration with utilities. G&amp;W Electric's booth features an innovation corner for customer feedback on new products. They focus on resiliency, reliability, and digitalization, using sensing technology and condition-based monitoring to improve grid performance. Kellie highlights a successful collaboration with a customer on a 69 kV apparatus. The conversation also touches on the increasing demand for power due to AI and data centers, emphasizing the need for efficient data utilization.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Integrate G&amp;W's sensing technologies into their overhead reclosers and underground switches to provide more granular data to utilities.</li>
 	<li>[ ] Explore ways to seamlessly integrate the data from G&amp;W's solutions into utilities' own cloud/SCADA systems.</li>
 	<li>[ ] Collaborate with customers to pilot G&amp;W's new condition-based monitoring and asset management solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Kellie De Pooter G&amp;W Electric: Introduction and Event Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes listeners and mentions the event being broadcasted from DistribuTech in Dallas, Texas.</li>
 	<li>Scott introduces Kellie De Pooter, Global Director of Marketing and Communications for G&amp;W Electric, and praises her previous appearances on the show.</li>
 	<li>Kellie De Pooter confirms her presence at the event and discusses the growth of the event, noting its global expansion.</li>
</ul><br/>
<h3>Kellie De Pooter's Role and G&amp;W Electric's Booth</h3>
<ul>
 	<li>Kellie De Pooter explains her role at G&amp;W Electric, a 120-year-old company based in Chicago, and their products for utilities and commercial/industrial customers.</li>
 	<li>Scott comments on the impressive booth setup by G&amp;W Electric, which won an award last year.</li>
 	<li>Kellie describes the innovation corner in their booth, which is invite-only and used to gather customer feedback on new, unmarketed products.</li>
 	<li>The innovation corner allows for collaborative problem-solving and potential development of new solutions.</li>
</ul><br/>
<h3>Challenges in the Utility Sector</h3>
<ul>
 	<li>Scott and Kellie discuss the challenges faced by the utility sector, including increasing power demand and the need for modernization and digitalization.</li>
 	<li>Kellie emphasizes the importance of resiliency and reliability of the grid, and the role of AI and other technologies in addressing these challenges.</li>
 	<li>G&amp;W Electric is investing in sensing technology and condition-based monitoring to help utilities make better decisions and improve grid reliability.</li>
 	<li>The company is working with a partner to test and develop these technologies, with plans to scale them across the industry.</li>
</ul><br/>
<h3>Data Integration and Analytics</h3>
<ul>
 	<li>Scott inquires about the process of integrating data from G&amp;W Electric's apparatus into the cloud and how it is analyzed.</li>
 	<li>Kellie explains that the data is currently being pushed to the partner's cloud, but plans are in place to integrate with utilities' existing systems.</li>
 	<li>The analytics provided by the partner help utilities identify issues and make more informed decisions.</li>
 	<li>Scott and Kellie discuss the potential for real-time data to be fed to the ISO for better grid management.</li>
</ul><br/>
<h3>Impact of AI and Data Centers</h3>
<ul>
 	<li>Scott and Kellie discuss the impact of AI and data centers on the utility sector, noting the increasing demand for power and the need for efficient solutions.</li>
 	<li>Kellie highlights the importance of leveraging data to improve decision-making and grid reliability.</li>
 	<li>The conversation touches on the competition in the AI space and the need for rapid innovation to meet growing demands.</li>
 	<li>Scott shares his experience with neural nets and the challenges of data analysis, emphasizing the need for actionable insights.</li>
</ul><br/>
<h3>Customer Collaboration and Innovation</h3>
<ul>
 	<li>Kellie shares a success story about a collaboration with a customer to develop a 69 kV apparatus, highlighting G&amp;W Electric's focus on customer needs.</li>
 	<li>Scott and Kellie discuss the importance of collaboration and listening to customer feedback to drive innovation.</li>
 	<li>Kellie mentions the positive response from customers to the innovation corner and other solutions being showcased at the event.</li>
 	<li>The conversation concludes with Scott praising Kelly's contributions and encouraging listeners to connect with her and G&amp;W Electric.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KELLIE DE POOTER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kellie-de-pooter-profile/" target="_blank" rel="noopener">https://www.linkedin.com/in/kellie-de-pooter-profile/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/g&amp;w-electric-co-/" target="_blank" rel="noopener">https://www.linkedin.com/company/g&amp;w-electric-co-/</a>

<strong>Company Website:</strong> <a href="https://www.gwelectric.com/" target="_blank" rel="noopener">https://www.gwelectric.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/pCFV44tVJy4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kellie-de-pooter-with-gwelectric-company]]></link><guid isPermaLink="false">ed315d4d-c8a9-4e1a-9c40-b08c72e51c8a</guid><itunes:image href="https://artwork.captivate.fm/d05a9221-91e4-42bd-bfb7-d0b8b623820f/KHrhgR21uldvuFpfXGg7zn7B.png"/><pubDate>Wed, 23 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/1093a4fc-98d5-4ccf-8ddc-9d7671c2ff53/Kelly-De-Pooter-G-and-W-Electric-Mp3.mp3" length="27839663" type="audio/mpeg"/><itunes:duration>19:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/4eadb1c3-fa8c-4969-baca-0d176e17706e/index.html" type="text/html"/></item><item><title>Efrain Garcia with Allstream Energy Partners</title><itunes:title>Efrain Garcia with Allstream Energy Partners</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Efrain Garcia, President and Co-Founder at Allstream Energy Partners </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Emerging Technology in the Power Industry</span>"<strong>.</strong>
<div>
<div>
<div>
<div>
<div>

Scott MacKenzie and Efrain Garcia discuss the evolving energy landscape, emphasizing the intersection of traditional oil and gas with emerging data center and AI demands. Efrain, founder of Allstream Insiders, highlights the significant announcement by Chevron and GE Vernova for 4 gigawatts of power, equivalent to supplying 3 million homes. They note the infrastructure challenges and the growing importance of natural gas for data centers. Efrain's platform, Allstream Insiders, aggregates industry news and events, aiming to foster collaboration and innovation. They also touch on the potential of small modular reactors and the need for proper cooling in data centers.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend future Power Gen events to stay connected with the latest industry trends and innovations.</li>
 	<li>[ ] Explore opportunities for traditional oil and gas companies to collaborate with data center operators and leverage their expertise in areas like computational fluid dynamics and smart contract development.</li>
 	<li>[ ] Reach out to Efrain Garcia on LinkedIn or visit allstreaminsiders.com to learn more about the emerging data center power market.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners to the event Power Gen in Dallas, Texas, and mentions the challenges of traffic in the city.</li>
 	<li>Scott highlights the importance of celebrating industry professionals who solve problems and make the world a better place.</li>
 	<li>Scott introduces Efrain Garcia, the founder of Allstream Insiders, and mentions their previous online interactions.</li>
</ul><br/>
<h3>Efrain Garcia's Background and Industry Insights</h3>
<ul>
 	<li>Efrain Garcia shares his background, mentioning his traditional oil and gas experience and his interest in the emerging market of data centers and AI.</li>
 	<li>Efrain discusses the significant announcements in the energy sector, such as Chevron's joint venture with GE Renova for up to four gigawatts of power.</li>
 	<li>Scott and Efrain discuss the challenges in the power generation sector, particularly the infrastructure needed to transport massive generating assets.</li>
 	<li>Efrain mentions the importance of manufacturing and engineering in catching up with the evolving technology in the energy sector.</li>
</ul><br/>
<h3>Allstream Insiders and Digital Magazine</h3>
<ul>
 	<li>Efrain introduces Allstream Insiders, a digital magazine focused on the positive aspects of the energy industry.</li>
 	<li>Efrain explains the origin of Allstream Insiders, inspired by a podcast on post-pandemic success and the importance of education and collaboration.</li>
 	<li>Efrain shares his experience in creating a platform for educational and entertaining content, which later evolved into a media production company.</li>
 	<li>Efrain discusses the creation of Midstream Calendar, a platform to help the industry keep track of events, which gained significant traction during COVID-19.</li>
</ul><br/>
<h3>Future Trends and Emerging Markets</h3>
<ul>
 	<li>Efrain talks about the future trends in the energy sector, emphasizing the growing demand for power from data centers and the role of natural gas.</li>
 	<li>Efrain mentions the collaboration between traditional midstream companies and data centers, such as Energy Transfer's long-term agreement for natural gas.</li>
 	<li>Scott and Efrain discuss the potential of small modular reactors (SMRs) and the rapid adoption of innovative solutions in the next 5-10 years.</li>
 	<li>Efrain highlights the importance of creating a platform like Allstream Insiders to provide a comprehensive view of the energy sector and help companies plan ahead.</li>
</ul><br/>
<h3>Challenges and Opportunities in Data Centers</h3>
<ul>
 	<li>Scott and Efrain discuss the challenges and opportunities in the data center sector, including the need for proper cooling systems and the potential for hot spots.</li>
 	<li>Efrain shares his experience with computational fluid dynamics to ensure proper cooling in data centers.</li>
 	<li>Scott mentions the presence of data centers in regular office buildings and the importance of efficient cooling systems.</li>
 	<li>Efrain talks about the partnership with an engineering group to bring high-value engineering to the US and help with peaks and valleys in data center operations.</li>
</ul><br/>
<h3>AI and Cybersecurity in the Energy Sector</h3>
<ul>
 	<li>Efrain discusses the role of AI in the energy sector, including the use of AI chips in hazardous area cameras.</li>
 	<li>Efrain mentions the concerns about AI models being trained on industry data and the need for cybersecurity measures.</li>
 	<li>Scott and Efrain discuss the potential of AI in contracts and the importance of protecting industry data.</li>
 	<li>Efrain highlights the need for continuous education and market analysis to stay updated with the evolving trends in the energy sector.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott emphasizes the importance of education, collaboration, and innovation in the energy sector.</li>
 	<li>Efrain provides his contact information and encourages listeners to reach out on LinkedIn or visit Allstream Insiders' website.</li>
 	<li>Scott thanks Efrain for the conversation and highlights the importance of connecting with industry leaders at events like Power Gen.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to stay tuned for more conversations and to connect with industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>EFRAIN GARCIA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/efrain-garcia-a5220527/" target="_blank" rel="noopener">https://www.linkedin.com/in/efrain-garcia-a5220527/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/allstream-energy-partners/posts/?feedView=all" target="_blank" rel="noopener"> https://www.linkedin.com/company/allstream-energy-partners/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://allstreamep.com/" target="_blank" rel="noopener">https://allstreamep.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-Ahc-Fe7bE8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Efrain Garcia, President and Co-Founder at Allstream Energy Partners </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Emerging Technology in the Power Industry</span>"<strong>.</strong>
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<div>
<div>
<div>
<div>

Scott MacKenzie and Efrain Garcia discuss the evolving energy landscape, emphasizing the intersection of traditional oil and gas with emerging data center and AI demands. Efrain, founder of Allstream Insiders, highlights the significant announcement by Chevron and GE Vernova for 4 gigawatts of power, equivalent to supplying 3 million homes. They note the infrastructure challenges and the growing importance of natural gas for data centers. Efrain's platform, Allstream Insiders, aggregates industry news and events, aiming to foster collaboration and innovation. They also touch on the potential of small modular reactors and the need for proper cooling in data centers.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend future Power Gen events to stay connected with the latest industry trends and innovations.</li>
 	<li>[ ] Explore opportunities for traditional oil and gas companies to collaborate with data center operators and leverage their expertise in areas like computational fluid dynamics and smart contract development.</li>
 	<li>[ ] Reach out to Efrain Garcia on LinkedIn or visit allstreaminsiders.com to learn more about the emerging data center power market.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners to the event Power Gen in Dallas, Texas, and mentions the challenges of traffic in the city.</li>
 	<li>Scott highlights the importance of celebrating industry professionals who solve problems and make the world a better place.</li>
 	<li>Scott introduces Efrain Garcia, the founder of Allstream Insiders, and mentions their previous online interactions.</li>
</ul><br/>
<h3>Efrain Garcia's Background and Industry Insights</h3>
<ul>
 	<li>Efrain Garcia shares his background, mentioning his traditional oil and gas experience and his interest in the emerging market of data centers and AI.</li>
 	<li>Efrain discusses the significant announcements in the energy sector, such as Chevron's joint venture with GE Renova for up to four gigawatts of power.</li>
 	<li>Scott and Efrain discuss the challenges in the power generation sector, particularly the infrastructure needed to transport massive generating assets.</li>
 	<li>Efrain mentions the importance of manufacturing and engineering in catching up with the evolving technology in the energy sector.</li>
</ul><br/>
<h3>Allstream Insiders and Digital Magazine</h3>
<ul>
 	<li>Efrain introduces Allstream Insiders, a digital magazine focused on the positive aspects of the energy industry.</li>
 	<li>Efrain explains the origin of Allstream Insiders, inspired by a podcast on post-pandemic success and the importance of education and collaboration.</li>
 	<li>Efrain shares his experience in creating a platform for educational and entertaining content, which later evolved into a media production company.</li>
 	<li>Efrain discusses the creation of Midstream Calendar, a platform to help the industry keep track of events, which gained significant traction during COVID-19.</li>
</ul><br/>
<h3>Future Trends and Emerging Markets</h3>
<ul>
 	<li>Efrain talks about the future trends in the energy sector, emphasizing the growing demand for power from data centers and the role of natural gas.</li>
 	<li>Efrain mentions the collaboration between traditional midstream companies and data centers, such as Energy Transfer's long-term agreement for natural gas.</li>
 	<li>Scott and Efrain discuss the potential of small modular reactors (SMRs) and the rapid adoption of innovative solutions in the next 5-10 years.</li>
 	<li>Efrain highlights the importance of creating a platform like Allstream Insiders to provide a comprehensive view of the energy sector and help companies plan ahead.</li>
</ul><br/>
<h3>Challenges and Opportunities in Data Centers</h3>
<ul>
 	<li>Scott and Efrain discuss the challenges and opportunities in the data center sector, including the need for proper cooling systems and the potential for hot spots.</li>
 	<li>Efrain shares his experience with computational fluid dynamics to ensure proper cooling in data centers.</li>
 	<li>Scott mentions the presence of data centers in regular office buildings and the importance of efficient cooling systems.</li>
 	<li>Efrain talks about the partnership with an engineering group to bring high-value engineering to the US and help with peaks and valleys in data center operations.</li>
</ul><br/>
<h3>AI and Cybersecurity in the Energy Sector</h3>
<ul>
 	<li>Efrain discusses the role of AI in the energy sector, including the use of AI chips in hazardous area cameras.</li>
 	<li>Efrain mentions the concerns about AI models being trained on industry data and the need for cybersecurity measures.</li>
 	<li>Scott and Efrain discuss the potential of AI in contracts and the importance of protecting industry data.</li>
 	<li>Efrain highlights the need for continuous education and market analysis to stay updated with the evolving trends in the energy sector.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott emphasizes the importance of education, collaboration, and innovation in the energy sector.</li>
 	<li>Efrain provides his contact information and encourages listeners to reach out on LinkedIn or visit Allstream Insiders' website.</li>
 	<li>Scott thanks Efrain for the conversation and highlights the importance of connecting with industry leaders at events like Power Gen.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to stay tuned for more conversations and to connect with industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>EFRAIN GARCIA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/efrain-garcia-a5220527/" target="_blank" rel="noopener">https://www.linkedin.com/in/efrain-garcia-a5220527/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/allstream-energy-partners/posts/?feedView=all" target="_blank" rel="noopener"> https://www.linkedin.com/company/allstream-energy-partners/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://allstreamep.com/" target="_blank" rel="noopener">https://allstreamep.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-Ahc-Fe7bE8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/efrain-garcia-with-allstreamep]]></link><guid isPermaLink="false">70b96b1e-3969-4d6e-989e-65fd34c1f70f</guid><itunes:image href="https://artwork.captivate.fm/11cf47d3-76d5-4b8d-af7b-6464b86c4ad2/AuboRGNr3cOsa_i8TinvFE_P.png"/><pubDate>Mon, 21 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/b97adbc9-6e70-4d2d-8db9-b2f81dbeb455/Efrain-Garcia-Allstream-Energy-Partners-Mp3.mp3" length="29166767" type="audio/mpeg"/><itunes:duration>20:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/eb2ff5f9-4b1f-4137-9a37-0ec11851b3ac/index.html" type="text/html"/></item><item><title>Tom Wilk with Endeavor Business Media</title><itunes:title>Tom Wilk with Endeavor Business Media</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Tom Wilk, Editor in Chief at Endeavor Business Media </strong>about "Emerging Industrial Technology"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie and Tom Wilk discuss the Xcelerate 2025 conference in Austin, Texas, highlighting the importance of asset management, maintenance, and reliability. Tom shares his experience with Plant Services Magazine and the evolution of the conference, emphasizing the adoption of Fluke's E-Maint system by SKF, which is rolling out to 81 plants. They discuss the benefits of a CMMS for sustaining best practices and the importance of AI and mobile components in modern maintenance. Tom also notes the growing interest among younger workers in professional certifications and the need for universities to adapt to industry changes.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tom Wilk (T Wilk) at Endeavor B2B.com or on LinkedIn to further discuss the topics covered in the meeting.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott MacKenzie as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, celebrating industry professionals worldwide.</li>
 	<li>Scott MacKenzie thanks the audience for their support and highlights the importance of innovation, collaboration, and making the world a better place.</li>
 	<li>The podcast is broadcasting from Xcelerate 2025 in Austin, Texas, hosted by Fluke Reliability.</li>
</ul><br/>
<h3>Introduction of Tom Wilkes and His Role</h3>
<ul>
 	<li>Scott MacKenzie introduces Tom Wilkes, who has been with Plant Services Magazine for 10 years.</li>
 	<li>Tom Wilkes shares his background, including his role at Plant Services Magazine and his involvement in the Accelerate conference.</li>
 	<li>Tom discusses the evolution of the conference from an EMA user group to a thought leadership event focusing on plant floor operations and best practices.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of connected reliability and the various solutions offered by Fluke Reliability.</li>
</ul><br/>
<h3>Customer Success Stories and Implementation of E-Main</h3>
<ul>
 	<li>Tom shares a press briefing from SKF about their successful implementation of E-Main across 81 plants worldwide.</li>
 	<li>The success of E-Main led SKF's management to mandate its use across all plants due to the return on investment and streamlined work processes.</li>
 	<li>Tom highlights the various ways different plants are using E-Main to optimize their maintenance programs and data management.</li>
 	<li>Scott MacKenzie and Tom discuss the sustainability of these solutions and the importance of a CMMS in maintaining best practices and collective memory for the plant.</li>
</ul><br/>
<h3>Challenges and Solutions in Reliability and Maintenance</h3>
<ul>
 	<li>Scott MacKenzie and Tom discuss the challenges of finding skilled individuals and the impact of the "silver tsunami" on organizational knowledge.</li>
 	<li>Tom emphasizes the importance of investing in systems like E-Main to reduce the learning curve for new employees and maintain organizational knowledge.</li>
 	<li>The mobile aspect of CMMS systems is highlighted as a key factor in getting buy-in from younger technicians.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of having a system like E-Main to capture and maintain organizational knowledge.</li>
</ul><br/>
<h3>Evolution of the Xcelerate Conference and Customer Focus</h3>
<ul>
 	<li>Tom notes the subtle but significant change in the messaging at the Xcelerate conference this year, focusing more on tools already being used rather than future visions.</li>
 	<li>The conference has shifted to a more customer-centric approach, meeting plants where they are and offering support and partnership.</li>
 	<li>Scott MacKenzie appreciates this approach, as it provides a clearer path for organizations to achieve their goals.</li>
 	<li>The conference fosters collaboration and community, with attendees sharing their success stories and learning from each other.</li>
</ul><br/>
<h3>Importance of Training and Professional Certifications</h3>
<ul>
 	<li>Tom discusses the interest of younger workers in professional certifications in reliability and maintenance, such as CMRP and CRL.</li>
 	<li>The conference emphasizes the importance of investing in both training and technology to build a sustainable program.</li>
 	<li>Scott MacKenzie and Tom discuss the three legs of a stool: education, collaboration, and innovation, which are all represented at the Xcelerate conference.</li>
 	<li>The future of the industry will see more adoption of AI assistance to help technicians with data input and decision-making.</li>
</ul><br/>
<h3>AI and Data Collection in Reliability and Maintenance</h3>
<ul>
 	<li>Tom highlights the adoption of AI chatbots to help technicians input work order instructions and capture data more consistently.</li>
 	<li>A presentation at the University of Tennessee demonstrated the use of AI chatbots to improve planning, scheduling, and inventory management.</li>
 	<li>Scott MacKenzie emphasizes the importance of minimizing "pencil whipping" and achieving accurate data collection.</li>
 	<li>The use of AI chatbots can help improve the bottom line and make it easier for maintenance managers to report positive results to leadership.</li>
</ul><br/>
<h3>Executive Buy-In and Process Improvement</h3>
<ul>
 	<li>Tom recommends going to the operations team to identify stoppages on the plant floor and implement process improvements.</li>
 	<li>Collaborative process improvement wins can help build a case for investing in technology to predict failures and improve efficiency.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of human interaction and the challenges of finding the right talent.</li>
 	<li>Universities need to be nimble and provide examples of the application of skills in various sectors to support industry.</li>
</ul><br/>
<h3>University Support and Industry Opportunities</h3>
<ul>
 	<li>Tom discusses the role of universities in supporting industry by demonstrating their engineering department's capabilities at trade shows.</li>
 	<li>Universities should provide examples of the application of skills in various sectors to advocate for manufacturing opportunities.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of having advocates on the teaching side who understand the applications of skills in industry.</li>
 	<li>There are significant opportunities for companies in the coming years, and universities need to support this growth.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Tom provides his contact information for listeners who want to reach out and discuss further.</li>
 	<li>Scott MacKenzie thanks Tom for his insights and encourages listeners to connect with Tom and Fluke Reliability.</li>
 	<li>The podcast is part of the Industrial Talk Podcast Network, which offers marketing strategies and tools to help companies succeed.</li>
 	<li>Scott MacKenzie emphasizes the importance of being bold, brave, and innovative in the industry.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM WILK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/wilkt/" target="_blank" rel="noopener">https://www.linkedin.com/in/wilkt/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/endeavor-business-media/" target="_blank" rel="noopener">https://www.linkedin.com/company/endeavor-business-media/</a>

<strong>Company Website:</strong> <a href="https://www.endeavorbusinessmedia.com/" target="_blank" rel="noopener">https://www.endeavorbusinessmedia.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/TbsbMJmof8A
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Tom Wilk, Editor in Chief at Endeavor Business Media </strong>about "Emerging Industrial Technology"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie and Tom Wilk discuss the Xcelerate 2025 conference in Austin, Texas, highlighting the importance of asset management, maintenance, and reliability. Tom shares his experience with Plant Services Magazine and the evolution of the conference, emphasizing the adoption of Fluke's E-Maint system by SKF, which is rolling out to 81 plants. They discuss the benefits of a CMMS for sustaining best practices and the importance of AI and mobile components in modern maintenance. Tom also notes the growing interest among younger workers in professional certifications and the need for universities to adapt to industry changes.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tom Wilk (T Wilk) at Endeavor B2B.com or on LinkedIn to further discuss the topics covered in the meeting.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 1 introduces Scott MacKenzie as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, celebrating industry professionals worldwide.</li>
 	<li>Scott MacKenzie thanks the audience for their support and highlights the importance of innovation, collaboration, and making the world a better place.</li>
 	<li>The podcast is broadcasting from Xcelerate 2025 in Austin, Texas, hosted by Fluke Reliability.</li>
</ul><br/>
<h3>Introduction of Tom Wilkes and His Role</h3>
<ul>
 	<li>Scott MacKenzie introduces Tom Wilkes, who has been with Plant Services Magazine for 10 years.</li>
 	<li>Tom Wilkes shares his background, including his role at Plant Services Magazine and his involvement in the Accelerate conference.</li>
 	<li>Tom discusses the evolution of the conference from an EMA user group to a thought leadership event focusing on plant floor operations and best practices.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of connected reliability and the various solutions offered by Fluke Reliability.</li>
</ul><br/>
<h3>Customer Success Stories and Implementation of E-Main</h3>
<ul>
 	<li>Tom shares a press briefing from SKF about their successful implementation of E-Main across 81 plants worldwide.</li>
 	<li>The success of E-Main led SKF's management to mandate its use across all plants due to the return on investment and streamlined work processes.</li>
 	<li>Tom highlights the various ways different plants are using E-Main to optimize their maintenance programs and data management.</li>
 	<li>Scott MacKenzie and Tom discuss the sustainability of these solutions and the importance of a CMMS in maintaining best practices and collective memory for the plant.</li>
</ul><br/>
<h3>Challenges and Solutions in Reliability and Maintenance</h3>
<ul>
 	<li>Scott MacKenzie and Tom discuss the challenges of finding skilled individuals and the impact of the "silver tsunami" on organizational knowledge.</li>
 	<li>Tom emphasizes the importance of investing in systems like E-Main to reduce the learning curve for new employees and maintain organizational knowledge.</li>
 	<li>The mobile aspect of CMMS systems is highlighted as a key factor in getting buy-in from younger technicians.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of having a system like E-Main to capture and maintain organizational knowledge.</li>
</ul><br/>
<h3>Evolution of the Xcelerate Conference and Customer Focus</h3>
<ul>
 	<li>Tom notes the subtle but significant change in the messaging at the Xcelerate conference this year, focusing more on tools already being used rather than future visions.</li>
 	<li>The conference has shifted to a more customer-centric approach, meeting plants where they are and offering support and partnership.</li>
 	<li>Scott MacKenzie appreciates this approach, as it provides a clearer path for organizations to achieve their goals.</li>
 	<li>The conference fosters collaboration and community, with attendees sharing their success stories and learning from each other.</li>
</ul><br/>
<h3>Importance of Training and Professional Certifications</h3>
<ul>
 	<li>Tom discusses the interest of younger workers in professional certifications in reliability and maintenance, such as CMRP and CRL.</li>
 	<li>The conference emphasizes the importance of investing in both training and technology to build a sustainable program.</li>
 	<li>Scott MacKenzie and Tom discuss the three legs of a stool: education, collaboration, and innovation, which are all represented at the Xcelerate conference.</li>
 	<li>The future of the industry will see more adoption of AI assistance to help technicians with data input and decision-making.</li>
</ul><br/>
<h3>AI and Data Collection in Reliability and Maintenance</h3>
<ul>
 	<li>Tom highlights the adoption of AI chatbots to help technicians input work order instructions and capture data more consistently.</li>
 	<li>A presentation at the University of Tennessee demonstrated the use of AI chatbots to improve planning, scheduling, and inventory management.</li>
 	<li>Scott MacKenzie emphasizes the importance of minimizing "pencil whipping" and achieving accurate data collection.</li>
 	<li>The use of AI chatbots can help improve the bottom line and make it easier for maintenance managers to report positive results to leadership.</li>
</ul><br/>
<h3>Executive Buy-In and Process Improvement</h3>
<ul>
 	<li>Tom recommends going to the operations team to identify stoppages on the plant floor and implement process improvements.</li>
 	<li>Collaborative process improvement wins can help build a case for investing in technology to predict failures and improve efficiency.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of human interaction and the challenges of finding the right talent.</li>
 	<li>Universities need to be nimble and provide examples of the application of skills in various sectors to support industry.</li>
</ul><br/>
<h3>University Support and Industry Opportunities</h3>
<ul>
 	<li>Tom discusses the role of universities in supporting industry by demonstrating their engineering department's capabilities at trade shows.</li>
 	<li>Universities should provide examples of the application of skills in various sectors to advocate for manufacturing opportunities.</li>
 	<li>Scott MacKenzie and Tom discuss the importance of having advocates on the teaching side who understand the applications of skills in industry.</li>
 	<li>There are significant opportunities for companies in the coming years, and universities need to support this growth.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Tom provides his contact information for listeners who want to reach out and discuss further.</li>
 	<li>Scott MacKenzie thanks Tom for his insights and encourages listeners to connect with Tom and Fluke Reliability.</li>
 	<li>The podcast is part of the Industrial Talk Podcast Network, which offers marketing strategies and tools to help companies succeed.</li>
 	<li>Scott MacKenzie emphasizes the importance of being bold, brave, and innovative in the industry.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM WILK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/wilkt/" target="_blank" rel="noopener">https://www.linkedin.com/in/wilkt/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/endeavor-business-media/" target="_blank" rel="noopener">https://www.linkedin.com/company/endeavor-business-media/</a>

<strong>Company Website:</strong> <a href="https://www.endeavorbusinessmedia.com/" target="_blank" rel="noopener">https://www.endeavorbusinessmedia.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/TbsbMJmof8A
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/tom-wilk-endeavorbusinessmedia]]></link><guid isPermaLink="false">a2e072ee-cd0f-45e5-adba-62bf6b63fdd0</guid><itunes:image href="https://artwork.captivate.fm/8c528205-866f-40bd-a0a0-0eb2d83a21b9/_Ri-jcHmvO1_daiyu30fxjyl.png"/><pubDate>Fri, 18 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/a2a3450e-7788-4a8e-8a04-f4ef0a9c90cb/Tom-Wilks-Mp3.mp3" length="33572015" type="audio/mpeg"/><itunes:duration>23:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/d4de9266-1cca-4a7c-b1a0-481f14d5ca28/index.html" type="text/html"/></item><item><title>Milouni Sheth and Jeff Foley with Siemens</title><itunes:title>Milouni Sheth and Jeff Foley with Siemens</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Milouni Sheth and Jeff Foley with Siemens </strong>about "RUGGEDCOM and securing utility assets.

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Dallas, Texas, featuring Jeff and Milouni from Siemens. They discuss the evolution of utility challenges, such as increased costs and digitalization, and the role of technology in addressing these issues. Jeff, with 24 years at Siemens, focuses on cybersecurity for critical infrastructures, while Milouni, with over 20 years in marketing, emphasizes the importance of secure, reliable, and redundant communication solutions. They highlight Siemens' efforts in digital substations, use cases, and AI integration to enhance efficiency and security. The conversation underscores the need for continuous innovation and collaboration in the utility sector.
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Milouni and Jeff on LinkedIn to discuss Siemens' offerings further.</li>
 	<li>[ ] Develop more collaboration and communication between interconnected utilities to drive innovation.</li>
 	<li>[ ] Assess legacy infrastructure and implement segmentation, firewalls, and intrusion detection to add security layers.</li>
 	<li>[ ] Explore use cases for digital substation solutions to address utility challenges.</li>
 	<li>[ ] Investigate how AI can be leveraged to enhance cybersecurity and efficiency, while addressing potential risks.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes listeners and highlights the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and introduces the guests, Jeff and Maloney from Siemens.</li>
</ul><br/>
<h3>Initial Impressions and Conference Overview</h3>
<ul>
 	<li>Jeff and Milouni express their excitement about the conference, noting its massive scale and high interest in the topics discussed.</li>
 	<li>Scott comments on the growth of the conference compared to previous years and reflects on the evolution of the utility industry.</li>
 	<li>Milouni discusses the ongoing challenges faced by utilities, including increased costs and digitalization, and the advancements in technology that help address these challenges.</li>
 	<li>Scott and Milouni agree on the significant progress made in technology over the past few decades, which has improved the ability to tackle utility issues.</li>
</ul><br/>
<h3>Professional Backgrounds and Roles</h3>
<ul>
 	<li>Milouni introduces herself, sharing her extensive experience in marketing, particularly in the electric power industry.</li>
 	<li>Milouni emphasizes the ever-evolving nature of the utility industry and the importance of communication infrastructure in digitalization.</li>
 	<li>Jeff shares his background, detailing his 24 years at Siemens, focusing on communications, telecom, and cybersecurity for critical infrastructures.</li>
 	<li>Jeff highlights the constant evolution and changing requirements in the utility sector, which necessitate continuous adaptation and innovation.</li>
</ul><br/>
<h3>Challenges and Solutions in Utility Modernization</h3>
<ul>
 	<li>Scott and Jeff discuss the challenges of modernizing utilities, including the need for more efficient and cost-effective solutions.</li>
 	<li>Milouni explains Siemens' approach to helping utilities transition to digital substations, which offers significant benefits in addressing current challenges.</li>
 	<li>Jeff elaborates on the use cases developed by Siemens to guide customers through the digitalization process, providing architectural and implementation insights.</li>
 	<li>The conversation touches on the importance of collaboration and communication between utilities and regulatory bodies to drive efficiency and compliance.</li>
</ul><br/>
<h3>Legacy Systems and Security</h3>
<ul>
 	<li>Scott inquires about the challenges of integrating legacy systems with modern solutions, particularly in terms of security.</li>
 	<li>Jeff explains that security can be added to existing networks through segmentation and the use of advanced firewalls and intrusion detection systems.</li>
 	<li>Milouni emphasizes the importance of secure, reliable, and redundant communication solutions in enabling digitalization and ensuring regulatory compliance.</li>
 	<li>The discussion highlights the need for a holistic approach to cybersecurity, considering both legacy and modern systems.</li>
</ul><br/>
<h3>Future Trends and AI in Utility Management</h3>
<ul>
 	<li>Milouni discusses the role of AI in enhancing cybersecurity and efficiency in the utility sector.</li>
 	<li>Scott and Jeff agree on the importance of trusted partners in implementing AI and other advanced technologies.</li>
 	<li>Jeff mentions Siemens' work on zero-touch and AI solutions, which help automate and secure utility networks.</li>
 	<li>The conversation underscores the need for continuous improvement and adaptation in cybersecurity and digitalization efforts.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Jeff and Milouni for their insights and contributions to the podcast.</li>
 	<li>Milouni provides her LinkedIn profile information for listeners interested in connecting with her.</li>
 	<li>Jeff does the same, encouraging listeners to reach out via LinkedIn for further discussions.</li>
 	<li>Scott wraps up the podcast, reiterating the importance of the topics discussed and the value of Siemens' solutions in the utility sector.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MILOUUNI SHETH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/milounisheth/" target="_blank" rel="noopener">https://www.linkedin.com/in/milounisheth/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/siemens/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>
<h2>JEFF FOLEY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jeff-foley-4042362/" target="_blank" rel="noopener">https://www.linkedin.com/in/jeff-foley-4042362/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZCAV97PubYQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Milouni Sheth and Jeff Foley with Siemens </strong>about "RUGGEDCOM and securing utility assets.

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Dallas, Texas, featuring Jeff and Milouni from Siemens. They discuss the evolution of utility challenges, such as increased costs and digitalization, and the role of technology in addressing these issues. Jeff, with 24 years at Siemens, focuses on cybersecurity for critical infrastructures, while Milouni, with over 20 years in marketing, emphasizes the importance of secure, reliable, and redundant communication solutions. They highlight Siemens' efforts in digital substations, use cases, and AI integration to enhance efficiency and security. The conversation underscores the need for continuous innovation and collaboration in the utility sector.
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Milouni and Jeff on LinkedIn to discuss Siemens' offerings further.</li>
 	<li>[ ] Develop more collaboration and communication between interconnected utilities to drive innovation.</li>
 	<li>[ ] Assess legacy infrastructure and implement segmentation, firewalls, and intrusion detection to add security layers.</li>
 	<li>[ ] Explore use cases for digital substation solutions to address utility challenges.</li>
 	<li>[ ] Investigate how AI can be leveraged to enhance cybersecurity and efficiency, while addressing potential risks.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes listeners and highlights the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and introduces the guests, Jeff and Maloney from Siemens.</li>
</ul><br/>
<h3>Initial Impressions and Conference Overview</h3>
<ul>
 	<li>Jeff and Milouni express their excitement about the conference, noting its massive scale and high interest in the topics discussed.</li>
 	<li>Scott comments on the growth of the conference compared to previous years and reflects on the evolution of the utility industry.</li>
 	<li>Milouni discusses the ongoing challenges faced by utilities, including increased costs and digitalization, and the advancements in technology that help address these challenges.</li>
 	<li>Scott and Milouni agree on the significant progress made in technology over the past few decades, which has improved the ability to tackle utility issues.</li>
</ul><br/>
<h3>Professional Backgrounds and Roles</h3>
<ul>
 	<li>Milouni introduces herself, sharing her extensive experience in marketing, particularly in the electric power industry.</li>
 	<li>Milouni emphasizes the ever-evolving nature of the utility industry and the importance of communication infrastructure in digitalization.</li>
 	<li>Jeff shares his background, detailing his 24 years at Siemens, focusing on communications, telecom, and cybersecurity for critical infrastructures.</li>
 	<li>Jeff highlights the constant evolution and changing requirements in the utility sector, which necessitate continuous adaptation and innovation.</li>
</ul><br/>
<h3>Challenges and Solutions in Utility Modernization</h3>
<ul>
 	<li>Scott and Jeff discuss the challenges of modernizing utilities, including the need for more efficient and cost-effective solutions.</li>
 	<li>Milouni explains Siemens' approach to helping utilities transition to digital substations, which offers significant benefits in addressing current challenges.</li>
 	<li>Jeff elaborates on the use cases developed by Siemens to guide customers through the digitalization process, providing architectural and implementation insights.</li>
 	<li>The conversation touches on the importance of collaboration and communication between utilities and regulatory bodies to drive efficiency and compliance.</li>
</ul><br/>
<h3>Legacy Systems and Security</h3>
<ul>
 	<li>Scott inquires about the challenges of integrating legacy systems with modern solutions, particularly in terms of security.</li>
 	<li>Jeff explains that security can be added to existing networks through segmentation and the use of advanced firewalls and intrusion detection systems.</li>
 	<li>Milouni emphasizes the importance of secure, reliable, and redundant communication solutions in enabling digitalization and ensuring regulatory compliance.</li>
 	<li>The discussion highlights the need for a holistic approach to cybersecurity, considering both legacy and modern systems.</li>
</ul><br/>
<h3>Future Trends and AI in Utility Management</h3>
<ul>
 	<li>Milouni discusses the role of AI in enhancing cybersecurity and efficiency in the utility sector.</li>
 	<li>Scott and Jeff agree on the importance of trusted partners in implementing AI and other advanced technologies.</li>
 	<li>Jeff mentions Siemens' work on zero-touch and AI solutions, which help automate and secure utility networks.</li>
 	<li>The conversation underscores the need for continuous improvement and adaptation in cybersecurity and digitalization efforts.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Jeff and Milouni for their insights and contributions to the podcast.</li>
 	<li>Milouni provides her LinkedIn profile information for listeners interested in connecting with her.</li>
 	<li>Jeff does the same, encouraging listeners to reach out via LinkedIn for further discussions.</li>
 	<li>Scott wraps up the podcast, reiterating the importance of the topics discussed and the value of Siemens' solutions in the utility sector.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MILOUUNI SHETH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/milounisheth/" target="_blank" rel="noopener">https://www.linkedin.com/in/milounisheth/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/siemens/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>
<h2>JEFF FOLEY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jeff-foley-4042362/" target="_blank" rel="noopener">https://www.linkedin.com/in/jeff-foley-4042362/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZCAV97PubYQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/milouni-sheth-and-jeff-foley-with-siemens]]></link><guid isPermaLink="false">2e8f295b-897a-4176-ac10-1aa052c78341</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Wed, 16 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/10d60dcb-d387-41f8-8ab1-6b2d129a5083/Jeff-Foley-and-Milouni-Sheth-Siemens-Mp3.mp3" length="35014895" type="audio/mpeg"/><itunes:duration>24:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/8c0fa5bc-fbc8-4a5f-b717-90f768a2301f/index.html" type="text/html"/></item><item><title>Buddy Lee with Mesa Associates</title><itunes:title>Buddy Lee with Mesa Associates</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Buddy Lee, Artificial Intelligence SME at Mesa Associates </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">AI and Asset Management</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast from Power Gen in Dallas, Texas, celebrating industry professionals and discussing innovations. Buddy Lee from Mesa Associates, an AI subject matter expert, shares his background in electrical engineering and reliability engineering. Buddy discusses the application of AI in asset management, particularly in detecting anomalies and predicting failures in industrial machinery. He highlights the importance of having a good data set for AI models, emphasizing the need for accurate and reliable data. Buddy also touches on the cultural challenges of implementing AI in industrial settings and the potential for AI to improve operational efficiency and reduce maintenance costs.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Buddy Lee to discuss further details on Mesa's AI-powered asset management solutions.</li>
 	<li>[ ] Explore opportunities to instrument industrial equipment and collect relevant sensor data for AI/ML model development.</li>
 	<li>[ ] Assess current maintenance practices and failure modes to determine if an FMEA-based AI approach could provide value.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners to the platform, highlighting the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is broadcasting from Power Gen in Dallas, Texas, showcasing the latest innovations in the power generation industry.</li>
 	<li>Scott mentions the excitement of the event and the opportunities to explore new technologies on the show floor.</li>
</ul><br/>
<h3>Introduction of Buddy Lee and His Background</h3>
<ul>
 	<li>Scott introduces Buddy Lee from Mesa Associates, who has previously been a guest on the show.</li>
 	<li>Buddy shares his background, mentioning his education at the University of Tennessee and Carson Newman College.</li>
 	<li>Buddy discusses his degrees in church music, electrical engineering, MBA, and Masters of Engineering in reliability engineering.</li>
 	<li>Scott notes Buddy's enthusiasm for Tennessee and his support for the University of Tennessee's football team.</li>
</ul><br/>
<h3>Discussion on Power Generation and AI in the Industry</h3>
<ul>
 	<li>Buddy talks about his positive experience at the Power Gen conference, highlighting the technical information and new equipment available.</li>
 	<li>They discuss the advancements in small modular reactors and AI in the hydro industry.</li>
 	<li>Scott and Buddy touch on the role of AI in driving power demand, particularly in data centers.</li>
 	<li>Buddy explains his role as the AI subject matter expert at Mesa Associates, focusing on industrial applications.</li>
</ul><br/>
<h3>Buddy's Thesis on AI Models and Data Sets</h3>
<ul>
 	<li>Buddy shares his thesis on using AI models with limited data sets, specifically vibration analysis from a paper machine.</li>
 	<li>He explains the process of comparing AI models to human analysts using a seven-year database of vibration data.</li>
 	<li>Buddy highlights the accuracy of five AI models in predicting bearing failures, achieving 95% accuracy.</li>
 	<li>Scott and Buddy discuss the differences between large language models and small data sets in AI applications.</li>
</ul><br/>
<h3>AI Applications in Industrial Asset Management</h3>
<ul>
 	<li>Buddy describes the use of Failure Modes and Effects Analysis (FMEA) templates in AI models to detect anomalies in industrial assets.</li>
 	<li>He explains how AI can predict the efficiency of boilers and identify early signs of failures, such as bearing issues.</li>
 	<li>Buddy emphasizes the benefits of early detection in terms of cost, labor, and supply chain management.</li>
 	<li>They discuss the importance of having a human in the loop to validate AI predictions and ensure accurate maintenance planning.</li>
</ul><br/>
<h3>Deployment of AI Models in Industrial Plants</h3>
<ul>
 	<li>Buddy explains the rapid deployment of AI models, which can take days to a week or two, depending on the data availability.</li>
 	<li>He addresses the trust issues and cultural challenges in implementing AI in industrial plants.</li>
 	<li>Buddy highlights the importance of vetting data for noise and signal-to-noise ratios to ensure accuracy.</li>
 	<li>They discuss the need for historical data and the challenges of obtaining reliable data from various sources.</li>
</ul><br/>
<h3>Pilot Programs and Data Collection</h3>
<ul>
 	<li>Buddy talks about the process of selecting a pilot asset for AI deployment, such as a hydro turbine or a specific machine.</li>
 	<li>He explains the importance of having a FMEA and a good data set to develop effective AI models.</li>
 	<li>Buddy emphasizes the need for continuous training and updating of AI models based on new data.</li>
 	<li>They discuss the regional differences in failure mechanisms and the importance of tailoring AI models to specific locations.</li>
</ul><br/>
<h3>Digitalization and Instrumentation in Industrial Plants</h3>
<ul>
 	<li>Buddy discusses the ongoing efforts in digitalization and instrumentation in industrial plants, particularly in the steel industry.</li>
 	<li>He highlights the importance of securing data and keeping it on-premises to avoid external threats.</li>
 	<li>Buddy explains the role of IT and OT teams in managing data and ensuring its integrity.</li>
 	<li>They discuss the potential of AI to improve operational efficiency and reduce human errors in industrial plants.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of leveraging AI to manage assets more effectively.</li>
 	<li>Buddy provides his contact information, including his email, phone number, and LinkedIn profile.</li>
 	<li>Scott encourages listeners to reach out to Buddy for more information on AI applications in the industry.</li>
 	<li>They highlight the benefits of attending events like Power Gen to stay updated on the latest innovations and technologies.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BUDDY LEE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/buddylee/" target="_blank" rel="noopener">https://www.linkedin.com/in/buddylee/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/mesa-associates-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/mesa-associates-inc/</a>

<strong>Company Website:</strong> <a href="https://www.mesainc.com/" target="_blank" rel="noopener">https://www.mesainc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8rak12Up9Pc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Buddy Lee, Artificial Intelligence SME at Mesa Associates </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">AI and Asset Management</span>"<strong>.</strong>
<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast from Power Gen in Dallas, Texas, celebrating industry professionals and discussing innovations. Buddy Lee from Mesa Associates, an AI subject matter expert, shares his background in electrical engineering and reliability engineering. Buddy discusses the application of AI in asset management, particularly in detecting anomalies and predicting failures in industrial machinery. He highlights the importance of having a good data set for AI models, emphasizing the need for accurate and reliable data. Buddy also touches on the cultural challenges of implementing AI in industrial settings and the potential for AI to improve operational efficiency and reduce maintenance costs.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Buddy Lee to discuss further details on Mesa's AI-powered asset management solutions.</li>
 	<li>[ ] Explore opportunities to instrument industrial equipment and collect relevant sensor data for AI/ML model development.</li>
 	<li>[ ] Assess current maintenance practices and failure modes to determine if an FMEA-based AI approach could provide value.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners to the platform, highlighting the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is broadcasting from Power Gen in Dallas, Texas, showcasing the latest innovations in the power generation industry.</li>
 	<li>Scott mentions the excitement of the event and the opportunities to explore new technologies on the show floor.</li>
</ul><br/>
<h3>Introduction of Buddy Lee and His Background</h3>
<ul>
 	<li>Scott introduces Buddy Lee from Mesa Associates, who has previously been a guest on the show.</li>
 	<li>Buddy shares his background, mentioning his education at the University of Tennessee and Carson Newman College.</li>
 	<li>Buddy discusses his degrees in church music, electrical engineering, MBA, and Masters of Engineering in reliability engineering.</li>
 	<li>Scott notes Buddy's enthusiasm for Tennessee and his support for the University of Tennessee's football team.</li>
</ul><br/>
<h3>Discussion on Power Generation and AI in the Industry</h3>
<ul>
 	<li>Buddy talks about his positive experience at the Power Gen conference, highlighting the technical information and new equipment available.</li>
 	<li>They discuss the advancements in small modular reactors and AI in the hydro industry.</li>
 	<li>Scott and Buddy touch on the role of AI in driving power demand, particularly in data centers.</li>
 	<li>Buddy explains his role as the AI subject matter expert at Mesa Associates, focusing on industrial applications.</li>
</ul><br/>
<h3>Buddy's Thesis on AI Models and Data Sets</h3>
<ul>
 	<li>Buddy shares his thesis on using AI models with limited data sets, specifically vibration analysis from a paper machine.</li>
 	<li>He explains the process of comparing AI models to human analysts using a seven-year database of vibration data.</li>
 	<li>Buddy highlights the accuracy of five AI models in predicting bearing failures, achieving 95% accuracy.</li>
 	<li>Scott and Buddy discuss the differences between large language models and small data sets in AI applications.</li>
</ul><br/>
<h3>AI Applications in Industrial Asset Management</h3>
<ul>
 	<li>Buddy describes the use of Failure Modes and Effects Analysis (FMEA) templates in AI models to detect anomalies in industrial assets.</li>
 	<li>He explains how AI can predict the efficiency of boilers and identify early signs of failures, such as bearing issues.</li>
 	<li>Buddy emphasizes the benefits of early detection in terms of cost, labor, and supply chain management.</li>
 	<li>They discuss the importance of having a human in the loop to validate AI predictions and ensure accurate maintenance planning.</li>
</ul><br/>
<h3>Deployment of AI Models in Industrial Plants</h3>
<ul>
 	<li>Buddy explains the rapid deployment of AI models, which can take days to a week or two, depending on the data availability.</li>
 	<li>He addresses the trust issues and cultural challenges in implementing AI in industrial plants.</li>
 	<li>Buddy highlights the importance of vetting data for noise and signal-to-noise ratios to ensure accuracy.</li>
 	<li>They discuss the need for historical data and the challenges of obtaining reliable data from various sources.</li>
</ul><br/>
<h3>Pilot Programs and Data Collection</h3>
<ul>
 	<li>Buddy talks about the process of selecting a pilot asset for AI deployment, such as a hydro turbine or a specific machine.</li>
 	<li>He explains the importance of having a FMEA and a good data set to develop effective AI models.</li>
 	<li>Buddy emphasizes the need for continuous training and updating of AI models based on new data.</li>
 	<li>They discuss the regional differences in failure mechanisms and the importance of tailoring AI models to specific locations.</li>
</ul><br/>
<h3>Digitalization and Instrumentation in Industrial Plants</h3>
<ul>
 	<li>Buddy discusses the ongoing efforts in digitalization and instrumentation in industrial plants, particularly in the steel industry.</li>
 	<li>He highlights the importance of securing data and keeping it on-premises to avoid external threats.</li>
 	<li>Buddy explains the role of IT and OT teams in managing data and ensuring its integrity.</li>
 	<li>They discuss the potential of AI to improve operational efficiency and reduce human errors in industrial plants.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of leveraging AI to manage assets more effectively.</li>
 	<li>Buddy provides his contact information, including his email, phone number, and LinkedIn profile.</li>
 	<li>Scott encourages listeners to reach out to Buddy for more information on AI applications in the industry.</li>
 	<li>They highlight the benefits of attending events like Power Gen to stay updated on the latest innovations and technologies.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BUDDY LEE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/buddylee/" target="_blank" rel="noopener">https://www.linkedin.com/in/buddylee/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/mesa-associates-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/mesa-associates-inc/</a>

<strong>Company Website:</strong> <a href="https://www.mesainc.com/" target="_blank" rel="noopener">https://www.mesainc.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8rak12Up9Pc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/buddy-lee-with-mesa-associates]]></link><guid isPermaLink="false">c90456fd-867c-4bc4-be6d-0735e9f74b71</guid><itunes:image href="https://artwork.captivate.fm/d41c5156-aa89-4adf-9bdb-31c179d6deed/pCWC1ZFFMWfC8uWNqAMoMgNA.png"/><pubDate>Mon, 14 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/e9cd09cc-cde0-4b00-b09a-c94518143a7a/Buddy-Lee-Mesa-Associates-Mp3.mp3" length="38902895" type="audio/mpeg"/><itunes:duration>27:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/481365e6-5834-46db-87d7-47eac1208325/index.html" type="text/html"/></item><item><title>Eric Thompson with IRISS</title><itunes:title>Eric Thompson with IRISS</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>

Scott MacKenzie hosts Eric Thompson on the Industrial Talk Podcast, highlighting IRISS' E-Sentry solution for asset management and reliability. Eric explains that E-Sentry is a condition-based monitoring software for critical electrical assets, integrating hardware and software to provide 24/7 monitoring. The solution includes sensors for ultrasound, temperature, humidity, and vibration, and can retrofit existing infrared (IR) windows with smart sensors. E-Sentry also offers a cloud-based platform for real-time alerts and AI assistance, aiming to enhance maintenance efficiency and safety. The conversation emphasizes the importance of digitalizing maintenance processes and the role of AI in addressing the "silver tsunami" of retiring experts.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the IRISS website at IRISS.com to get more information on their product offerings and solutions.</li>
 	<li>[ ] Connect with Eric Thompson on LinkedIn to stay updated on the latest developments in industrial IoT and asset management technologies.</li>
 	<li>[ ] Reach out to Eric Thompson at IRISS to learn more about E-Sentry and how it can solve challenges related to critical electrical asset management.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of celebrating industrial professionals and their contributions to solving daily problems.</li>
 	<li>The podcast aims to provide insights into asset management, reliability, and maintenance, encouraging listeners to up their game.</li>
 	<li>Scott mentions the marketing expertise of Industrial Talk, offering services to help industrial professionals amplify their messages and increase revenue.</li>
</ul><br/>
<h3>Introduction of Eric Thompson and IRISS</h3>
<ul>
 	<li>Scott introduces Eric Thompson, the Global AI OT Solutions Director at IRISS, and highlights Iris's focus on safety, reliability, and sustainability.</li>
 	<li>Eric Thompson's background includes military service, industrial IoT, and contact center as a service, contributing to IRISS' solutions.</li>
 	<li>Scott and Eric discuss Eric's military experience, specifically his service in the Coast Guard, and its impact on his career.</li>
 	<li>Eric provides a brief overview of IRISS' 30-year history in the condition maintenance industry for electrical assets and their transition to digital solutions.</li>
</ul><br/>
<h3>Overview of E-Sentry Solution</h3>
<ul>
 	<li>Eric explains that E-Sentry is a condition-based monitoring solution for critical electrical assets, combining hardware and software.</li>
 	<li>Iris creates its own sensors and gateways, providing 24/7 condition monitoring for electrical assets.</li>
 	<li>The solution includes software as a service for digitalizing work orders and creating sensors for IR windows.</li>
 	<li>Eric introduces the concept of a smart window, which embeds sensor technology into traditional IR windows, enhancing monitoring capabilities.</li>
</ul><br/>
<h3>Details of Smart Windows and Sensor Technology</h3>
<ul>
 	<li>Eric describes the smart window's ability to retrofit existing IR windows with sensors, providing real-time monitoring and alerts.</li>
 	<li>The smart window can be used to create work orders automatically based on sensor data, streamlining maintenance processes.</li>
 	<li>Scott and Eric discuss the benefits of the smart window, including improved safety and efficiency in electrical asset maintenance.</li>
 	<li>Eric explains the DTU sensor (Delta Ultrasound Sensor) and its role in retrofitting existing IR windows with sensor technology.</li>
</ul><br/>
<h3>Cloud vs. On-Premise Data Storage</h3>
<ul>
 	<li>Eric discusses the option of storing data on-premise or in the cloud, addressing concerns about data security and network restrictions.</li>
 	<li>The "tap and test" feature allows users to collect and view data locally without sending it to the cloud.</li>
 	<li>Eric highlights the benefits of cloud-based data storage, including real-time alerts and analytics, and the integration with AI assistants.</li>
 	<li>The AI assistant provides actionable insights and guidance for maintenance workers, bridging the gap left by the "silver tsunami" of retiring experts.</li>
</ul><br/>
<h3>Integration with CMMS and Historical Data</h3>
<ul>
 	<li>Eric explains how E-Sentry integrates with existing CMMS (Computerized Maintenance Management Systems) to enhance asset management.</li>
 	<li>The solution aims to be agnostic to specific CMMS systems, focusing on data aggregation and actionability.</li>
 	<li>Eric discusses the importance of historical data in training AI models and the availability of data from various sources.</li>
 	<li>The AI assistant leverages sensor data, manual data, and document data to provide maintenance guidance and create work orders.</li>
</ul><br/>
<h3>Future of AI in Maintenance</h3>
<ul>
 	<li>Eric shares his vision of AI assistants transforming the role of maintenance workers, making them more efficient and effective.</li>
 	<li>The concept of a "citizen maintenance worker" is introduced, where AI provides the necessary knowledge and support for less experienced workers.</li>
 	<li>Scott and Eric discuss the potential of AI to capture and preserve tribal knowledge, ensuring continuity in maintenance practices.</li>
 	<li>The conversation touches on the broader implications of AI in industry, including re-skilling and the evolving role of maintenance professionals.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of E-Sentry in enhancing safety and reliability in critical electrical assets.</li>
 	<li>Eric provides contact information for listeners interested in learning more about IRISS and E-Sentry.</li>
 	<li>Scott encourages listeners to visit the IRISS website for more details and to reach out for a discussion about their specific needs and challenges.</li>
 	<li>The podcast concludes with a reminder of Industrial Talk's commitment to supporting industrial professionals and helping them succeed.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ERIC THOMPSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/emt311/" target="_blank" rel="noopener">https://www.linkedin.com/in/emt311/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://iriss.com/" target="_blank" rel="noopener">https://iriss.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Y-xrPkYFghg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And...]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>

Scott MacKenzie hosts Eric Thompson on the Industrial Talk Podcast, highlighting IRISS' E-Sentry solution for asset management and reliability. Eric explains that E-Sentry is a condition-based monitoring software for critical electrical assets, integrating hardware and software to provide 24/7 monitoring. The solution includes sensors for ultrasound, temperature, humidity, and vibration, and can retrofit existing infrared (IR) windows with smart sensors. E-Sentry also offers a cloud-based platform for real-time alerts and AI assistance, aiming to enhance maintenance efficiency and safety. The conversation emphasizes the importance of digitalizing maintenance processes and the role of AI in addressing the "silver tsunami" of retiring experts.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the IRISS website at IRISS.com to get more information on their product offerings and solutions.</li>
 	<li>[ ] Connect with Eric Thompson on LinkedIn to stay updated on the latest developments in industrial IoT and asset management technologies.</li>
 	<li>[ ] Reach out to Eric Thompson at IRISS to learn more about E-Sentry and how it can solve challenges related to critical electrical asset management.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of celebrating industrial professionals and their contributions to solving daily problems.</li>
 	<li>The podcast aims to provide insights into asset management, reliability, and maintenance, encouraging listeners to up their game.</li>
 	<li>Scott mentions the marketing expertise of Industrial Talk, offering services to help industrial professionals amplify their messages and increase revenue.</li>
</ul><br/>
<h3>Introduction of Eric Thompson and IRISS</h3>
<ul>
 	<li>Scott introduces Eric Thompson, the Global AI OT Solutions Director at IRISS, and highlights Iris's focus on safety, reliability, and sustainability.</li>
 	<li>Eric Thompson's background includes military service, industrial IoT, and contact center as a service, contributing to IRISS' solutions.</li>
 	<li>Scott and Eric discuss Eric's military experience, specifically his service in the Coast Guard, and its impact on his career.</li>
 	<li>Eric provides a brief overview of IRISS' 30-year history in the condition maintenance industry for electrical assets and their transition to digital solutions.</li>
</ul><br/>
<h3>Overview of E-Sentry Solution</h3>
<ul>
 	<li>Eric explains that E-Sentry is a condition-based monitoring solution for critical electrical assets, combining hardware and software.</li>
 	<li>Iris creates its own sensors and gateways, providing 24/7 condition monitoring for electrical assets.</li>
 	<li>The solution includes software as a service for digitalizing work orders and creating sensors for IR windows.</li>
 	<li>Eric introduces the concept of a smart window, which embeds sensor technology into traditional IR windows, enhancing monitoring capabilities.</li>
</ul><br/>
<h3>Details of Smart Windows and Sensor Technology</h3>
<ul>
 	<li>Eric describes the smart window's ability to retrofit existing IR windows with sensors, providing real-time monitoring and alerts.</li>
 	<li>The smart window can be used to create work orders automatically based on sensor data, streamlining maintenance processes.</li>
 	<li>Scott and Eric discuss the benefits of the smart window, including improved safety and efficiency in electrical asset maintenance.</li>
 	<li>Eric explains the DTU sensor (Delta Ultrasound Sensor) and its role in retrofitting existing IR windows with sensor technology.</li>
</ul><br/>
<h3>Cloud vs. On-Premise Data Storage</h3>
<ul>
 	<li>Eric discusses the option of storing data on-premise or in the cloud, addressing concerns about data security and network restrictions.</li>
 	<li>The "tap and test" feature allows users to collect and view data locally without sending it to the cloud.</li>
 	<li>Eric highlights the benefits of cloud-based data storage, including real-time alerts and analytics, and the integration with AI assistants.</li>
 	<li>The AI assistant provides actionable insights and guidance for maintenance workers, bridging the gap left by the "silver tsunami" of retiring experts.</li>
</ul><br/>
<h3>Integration with CMMS and Historical Data</h3>
<ul>
 	<li>Eric explains how E-Sentry integrates with existing CMMS (Computerized Maintenance Management Systems) to enhance asset management.</li>
 	<li>The solution aims to be agnostic to specific CMMS systems, focusing on data aggregation and actionability.</li>
 	<li>Eric discusses the importance of historical data in training AI models and the availability of data from various sources.</li>
 	<li>The AI assistant leverages sensor data, manual data, and document data to provide maintenance guidance and create work orders.</li>
</ul><br/>
<h3>Future of AI in Maintenance</h3>
<ul>
 	<li>Eric shares his vision of AI assistants transforming the role of maintenance workers, making them more efficient and effective.</li>
 	<li>The concept of a "citizen maintenance worker" is introduced, where AI provides the necessary knowledge and support for less experienced workers.</li>
 	<li>Scott and Eric discuss the potential of AI to capture and preserve tribal knowledge, ensuring continuity in maintenance practices.</li>
 	<li>The conversation touches on the broader implications of AI in industry, including re-skilling and the evolving role of maintenance professionals.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of E-Sentry in enhancing safety and reliability in critical electrical assets.</li>
 	<li>Eric provides contact information for listeners interested in learning more about IRISS and E-Sentry.</li>
 	<li>Scott encourages listeners to visit the IRISS website for more details and to reach out for a discussion about their specific needs and challenges.</li>
 	<li>The podcast concludes with a reminder of Industrial Talk's commitment to supporting industrial professionals and helping them succeed.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ERIC THOMPSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/emt311/" target="_blank" rel="noopener">https://www.linkedin.com/in/emt311/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://iriss.com/" target="_blank" rel="noopener">https://iriss.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Y-xrPkYFghg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/eric-thompson-with-iriss]]></link><guid isPermaLink="false">08aa6f60-aa04-4dcd-8ff4-d0a2f54fb883</guid><itunes:image href="https://artwork.captivate.fm/27b62e22-a3b0-447f-bcfc-7b7f23ab1dd9/V9qM71QMzBu8rfdQHUZ9Iql6.png"/><pubDate>Fri, 11 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/2a911629-ca83-47cd-add5-405a0b09fcc6/Eric-Thompson-Conversation-Mp3.mp3" length="47588975" type="audio/mpeg"/><itunes:duration>33:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/082f4af1-ca97-43b8-9852-575da7a67af4/index.html" type="text/html"/></item><item><title>Tom Kurtz with Hexagon Asset Lifecycle Intelligence</title><itunes:title>Tom Kurtz with Hexagon Asset Lifecycle Intelligence</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Tom Kurtz, Vice President at Hexagon Asset Lifecycle Intelligence </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Utility Asset Management Solutions</span>"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie and Tom Kurtz discuss the importance of asset management in the utility space, highlighting the challenges of tracking and maintaining assets that are not easily visible. They emphasize the need for a comprehensive approach that integrates strategy and execution, leveraging technologies like Hexagon's EAM and network design systems. Kurtz explains how Hexagon's solutions help manage the entire asset life cycle, from maintenance requests to predictive reliability, and stresses the importance of user adoption and data management. They also touch on the benefits of visualizing assets in 3D for better field operations and the role of project portfolio planning in construction and capital investment.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tom Kurtz on LinkedIn to discuss Hexagon's solutions further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, highlighting its focus on industrial professionals and their innovations.</li>
 	<li>Scott MacKenzie mentions the sponsors, Siemens Smart Infrastructure and Grid Software, and encourages listeners to visit siemens.com.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, targeting professionals in the utility space.</li>
 	<li>Scott MacKenzie introduces Tom Kurtz from Hexagon, who is in the "hot seat" to discuss his company and its offerings.</li>
</ul><br/>
<h3>Tom Kurtz's Initial Impressions and Conference Experience</h3>
<ul>
 	<li>Tom Kurtz expresses his gratitude for the invitation and shares his excitement about the conference.</li>
 	<li>Tom Kurtz describes the diverse range of exhibits at the conference, including trucks, electrical poles, and software.</li>
 	<li>Scott MacKenzie and Tom Kurtz discuss the broad scope of the utility space and the various solutions on display.</li>
 	<li>Tom Kurtz mentions the importance of asset management and its role in strategic planning for utilities.</li>
</ul><br/>
<h3>Challenges in Asset Management and Regulatory Considerations</h3>
<ul>
 	<li>Scott MacKenzie and Tom Kurtz discuss the challenges of managing assets that are not easily visible, such as transformers.</li>
 	<li>Tom Kurtz shares a customer's perspective on managing the entire life cycle of assets, not just maintaining them.</li>
 	<li>The conversation touches on the importance of proactive and predictive asset management.</li>
 	<li>Tom Kurtz explains the need for a strategic approach to asset management, considering both reliability and risk.</li>
</ul><br/>
<h3>Strategic vs. Execution in Asset Management</h3>
<ul>
 	<li>Tom Kurtz emphasizes the importance of optimizing strategy and execution in asset management.</li>
 	<li>He explains that companies often struggle with executing strategies effectively.</li>
 	<li>Tom Kurtz suggests that companies should not wait to achieve 100% execution before implementing strategies.</li>
 	<li>The discussion highlights the need for a balanced approach, combining asset performance and maintenance efficiency.</li>
</ul><br/>
<h3>Change Management and Hexagon's Role</h3>
<ul>
 	<li>Scott MacKenzie raises the issue of change management and the human element in adopting new technologies.</li>
 	<li>Tom Kurtz explains that Hexagon's approach includes recognizing the human aspect and integrating it into the design and deployment process.</li>
 	<li>He stresses the importance of involving business and functional leaders in the conversation from the beginning.</li>
 	<li>Tom Kurtz discusses the adoption side of implementing new systems, focusing on usability and user adoption.</li>
</ul><br/>
<h3>Streamlining Work Management in Utilities</h3>
<ul>
 	<li>Scott MacKenzie asks how Hexagon's EAM platform can streamline work management in the utility space.</li>
 	<li>Tom Kurtz outlines the key components of a strong EAM solution, including work management processes and asset hierarchies.</li>
 	<li>He explains the importance of spare parts management and inventory planning.</li>
 	<li>Tom Kurtz introduces the concept of reality viewer, which allows technicians to visualize facilities and assets in 3D.</li>
</ul><br/>
<h3>Asset Networks and Hexagon Networks</h3>
<ul>
 	<li>Tom Kurtz introduces the concept of asset networks, linking EAM systems to network design and operation systems.</li>
 	<li>He explains how this integration can provide a broader perspective on asset management, including design and operations.</li>
 	<li>Tom Kurtz mentions Hexagon Networks, a product that supports this integration.</li>
 	<li>The discussion highlights the benefits of managing assets both within and outside of facilities.</li>
</ul><br/>
<h3>Data Management and Project Portfolio Planning</h3>
<ul>
 	<li>Scott MacKenzie asks about keeping current with information and managing data in the utility space.</li>
 	<li>Tom Kurtz emphasizes the importance of data management and having a robust data layer.</li>
 	<li>He introduces Hexagon Ecosystems, a product for project portfolio planning, which helps manage construction projects.</li>
 	<li>The conversation touches on the need for investment planning and tracking project progress.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the discussion, expressing his enthusiasm for asset management and its application in the utility space.</li>
 	<li>He encourages listeners to reach out to Tom Kurtz via LinkedIn for more information.</li>
 	<li>Scott MacKenzie thanks the sponsors, Siemens Smart Infrastructure and Grid Software, and mentions the upcoming broadcast from DistribuTech.</li>
 	<li>The podcast concludes with a reminder to be bold, brave, and innovative in the industrial space.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM KURTZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tom-kurtz-solutions/" target="_blank" rel="noopener">https://www.linkedin.com/in/tom-kurtz-solutions/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/hexagonassetlifecycleintelligence/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagonassetlifecycleintelligence/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/WR20s7ti4Ks
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Tom Kurtz, Vice President at Hexagon Asset Lifecycle Intelligence </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Utility Asset Management Solutions</span>"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie and Tom Kurtz discuss the importance of asset management in the utility space, highlighting the challenges of tracking and maintaining assets that are not easily visible. They emphasize the need for a comprehensive approach that integrates strategy and execution, leveraging technologies like Hexagon's EAM and network design systems. Kurtz explains how Hexagon's solutions help manage the entire asset life cycle, from maintenance requests to predictive reliability, and stresses the importance of user adoption and data management. They also touch on the benefits of visualizing assets in 3D for better field operations and the role of project portfolio planning in construction and capital investment.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tom Kurtz on LinkedIn to discuss Hexagon's solutions further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, highlighting its focus on industrial professionals and their innovations.</li>
 	<li>Scott MacKenzie mentions the sponsors, Siemens Smart Infrastructure and Grid Software, and encourages listeners to visit siemens.com.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Dallas, Texas, targeting professionals in the utility space.</li>
 	<li>Scott MacKenzie introduces Tom Kurtz from Hexagon, who is in the "hot seat" to discuss his company and its offerings.</li>
</ul><br/>
<h3>Tom Kurtz's Initial Impressions and Conference Experience</h3>
<ul>
 	<li>Tom Kurtz expresses his gratitude for the invitation and shares his excitement about the conference.</li>
 	<li>Tom Kurtz describes the diverse range of exhibits at the conference, including trucks, electrical poles, and software.</li>
 	<li>Scott MacKenzie and Tom Kurtz discuss the broad scope of the utility space and the various solutions on display.</li>
 	<li>Tom Kurtz mentions the importance of asset management and its role in strategic planning for utilities.</li>
</ul><br/>
<h3>Challenges in Asset Management and Regulatory Considerations</h3>
<ul>
 	<li>Scott MacKenzie and Tom Kurtz discuss the challenges of managing assets that are not easily visible, such as transformers.</li>
 	<li>Tom Kurtz shares a customer's perspective on managing the entire life cycle of assets, not just maintaining them.</li>
 	<li>The conversation touches on the importance of proactive and predictive asset management.</li>
 	<li>Tom Kurtz explains the need for a strategic approach to asset management, considering both reliability and risk.</li>
</ul><br/>
<h3>Strategic vs. Execution in Asset Management</h3>
<ul>
 	<li>Tom Kurtz emphasizes the importance of optimizing strategy and execution in asset management.</li>
 	<li>He explains that companies often struggle with executing strategies effectively.</li>
 	<li>Tom Kurtz suggests that companies should not wait to achieve 100% execution before implementing strategies.</li>
 	<li>The discussion highlights the need for a balanced approach, combining asset performance and maintenance efficiency.</li>
</ul><br/>
<h3>Change Management and Hexagon's Role</h3>
<ul>
 	<li>Scott MacKenzie raises the issue of change management and the human element in adopting new technologies.</li>
 	<li>Tom Kurtz explains that Hexagon's approach includes recognizing the human aspect and integrating it into the design and deployment process.</li>
 	<li>He stresses the importance of involving business and functional leaders in the conversation from the beginning.</li>
 	<li>Tom Kurtz discusses the adoption side of implementing new systems, focusing on usability and user adoption.</li>
</ul><br/>
<h3>Streamlining Work Management in Utilities</h3>
<ul>
 	<li>Scott MacKenzie asks how Hexagon's EAM platform can streamline work management in the utility space.</li>
 	<li>Tom Kurtz outlines the key components of a strong EAM solution, including work management processes and asset hierarchies.</li>
 	<li>He explains the importance of spare parts management and inventory planning.</li>
 	<li>Tom Kurtz introduces the concept of reality viewer, which allows technicians to visualize facilities and assets in 3D.</li>
</ul><br/>
<h3>Asset Networks and Hexagon Networks</h3>
<ul>
 	<li>Tom Kurtz introduces the concept of asset networks, linking EAM systems to network design and operation systems.</li>
 	<li>He explains how this integration can provide a broader perspective on asset management, including design and operations.</li>
 	<li>Tom Kurtz mentions Hexagon Networks, a product that supports this integration.</li>
 	<li>The discussion highlights the benefits of managing assets both within and outside of facilities.</li>
</ul><br/>
<h3>Data Management and Project Portfolio Planning</h3>
<ul>
 	<li>Scott MacKenzie asks about keeping current with information and managing data in the utility space.</li>
 	<li>Tom Kurtz emphasizes the importance of data management and having a robust data layer.</li>
 	<li>He introduces Hexagon Ecosystems, a product for project portfolio planning, which helps manage construction projects.</li>
 	<li>The conversation touches on the need for investment planning and tracking project progress.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the discussion, expressing his enthusiasm for asset management and its application in the utility space.</li>
 	<li>He encourages listeners to reach out to Tom Kurtz via LinkedIn for more information.</li>
 	<li>Scott MacKenzie thanks the sponsors, Siemens Smart Infrastructure and Grid Software, and mentions the upcoming broadcast from DistribuTech.</li>
 	<li>The podcast concludes with a reminder to be bold, brave, and innovative in the industrial space.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM KURTZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tom-kurtz-solutions/" target="_blank" rel="noopener">https://www.linkedin.com/in/tom-kurtz-solutions/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/hexagonassetlifecycleintelligence/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagonassetlifecycleintelligence/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/WR20s7ti4Ks
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/tom-kurtz-with-hexagon-asset-lifecycle-intelligence]]></link><guid isPermaLink="false">60030884-6908-4864-b5cb-5c8563480fce</guid><itunes:image href="https://artwork.captivate.fm/df34f27a-1628-481d-a827-000096c08813/KgPS6Og7IpjlR1PvwxWYe1NC.png"/><pubDate>Wed, 09 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/5fd1389e-6a21-4082-8212-d5d6f980c424/Tom-Kurtz-Hexigon-Mp3.mp3" length="30969071" type="audio/mpeg"/><itunes:duration>21:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/665e2379-4f96-4879-bf0b-64dc5b6e1a82/index.html" type="text/html"/></item><item><title>Sue-Ann Prentice with Fluke Reliability</title><itunes:title>Sue-Ann Prentice with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Sue-Ann Prentice, CMO at Fluke Reliability </strong>about "vibrant <span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">culture focused on solutions</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts an industrial podcast from the Xcelerate 2025 event by Fluke Reliability, celebrating industry professionals. Sue-Ann Prentice from Fluke discusses the success of the event, highlighting the energy, collaboration, and innovation among attendees. They discuss the importance of education, collaboration, and innovation in solving industry problems. Sue-Ann emphasizes the role of customer insights in driving innovation and the collective effort with partners to enhance technology. They also touch on the future of AI and machine learning in industrial applications. The conversation concludes with plans for the next Accelerate event and encourages listeners to connect with Fluke Reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Sue-Ann Prentice on LinkedIn to get involved with future Xcelerate events</li>
 	<li>[ ] Publish the date for Xcelerate 2026</li>
</ul><br/>
<h2>Outline</h2>
<h3>Xcelerate 2025 Event Overview</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and innovations.</li>
 	<li>Scott introduces Sue-Ann Prentice from Fluke Reliability, who shares her positive experience at the Xcelerate 2025 event.</li>
 	<li>Sue-Ann describes the event as the best yet, emphasizing the energy and collaboration among participants.</li>
 	<li>Scott and Sue-Ann discuss the positive atmosphere at Fluke, noting the absence of negativity and the high level of enthusiasm.</li>
</ul><br/>
<h3>Collaboration and Innovation at Xcelerate 2025</h3>
<ul>
 	<li>Sue-Ann highlights the importance of bringing together customers, sponsors, and partners to solve big problems.</li>
 	<li>Scott expresses his fascination with the cutting-edge tools and technology on display at the event.</li>
 	<li>Sue-Ann mentions the continuous improvement of the event, with more sessions and solutions being discussed each year.</li>
 	<li>Scott emphasizes the three pillars of education, collaboration, and innovation, noting the rapid learning and networking that takes place at the event.</li>
</ul><br/>
<h3>Customer Engagement and Technology Insights</h3>
<ul>
 	<li>Scott and Sue-Ann discuss the importance of customer engagement and the insights gained from direct interactions.</li>
 	<li>Sue-Ann explains how Fluke collaborates with customers to create solutions and improve their offerings.</li>
 	<li>Scott inquires about the process Fluke uses to incorporate customer feedback into their products.</li>
 	<li>Sue-Ann describes the iterative process of working with customers, including site visits and real-time feedback.</li>
</ul><br/>
<h3>Future of Fluke Reliability and Industry Trends</h3>
<ul>
 	<li>Scott asks Sue-Ann about the future of Fluke Reliability and the trends they are focusing on.</li>
 	<li>Sue-Ann mentions the importance of machine learning and collaboration with partners in driving innovation.</li>
 	<li>Scott and Sue-Ann discuss the broader innovation roadmap and the collective desire to solve customer problems.</li>
 	<li>Sue-Ann highlights the role of partners in bringing together different technologies to address complex issues.</li>
</ul><br/>
<h3>Chief Marketing Officer Role and Team Dynamics</h3>
<ul>
 	<li>Scott inquires about Sue Ann's role as Chief Marketing Officer and how she maintains the energy and focus of the team.</li>
 	<li>Sue Ann credits her team for their hard work and dedication, emphasizing the importance of staying close to customers.</li>
 	<li>Scott asks about the evaluation criteria for new team members and the special culture at Fluke Reliability.</li>
 	<li>Sue Ann explains the importance of having great partners and the collaborative nature of their work.</li>
</ul><br/>
<h3>Impact of Customer Feedback and Future Plans</h3>
<ul>
 	<li>Scott and Sue Ann discuss the impact of customer feedback on Fluke's product development and innovation.</li>
 	<li>Sue-Ann shares examples of how customer insights have led to significant improvements in their offerings.</li>
 	<li>Scott asks about the planning for the next Accelerate event, and Sue-Ann confirms that discussions have already started.</li>
 	<li>Sue-Ann expresses excitement about making the next event even better, based on the feedback and enthusiasm from this year's participants.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott reflects on the positive energy and optimism at Fluke Reliability, emphasizing the importance of collaboration and innovation.</li>
 	<li>Scott encourages listeners to connect with Fluke Reliability and participate in future events.</li>
 	<li>Sue-Ann provides her contact information, recommending LinkedIn as the best way to reach her.</li>
 	<li>Scott wraps up the podcast, thanking Sue-Ann and encouraging listeners to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SUE-ANN PRENTICE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sue-ann-prentice/" target="_blank" rel="noopener">https://www.linkedin.com/in/sue-ann-prentice/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/82CmviakOXA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Sue-Ann Prentice, CMO at Fluke Reliability </strong>about "vibrant <span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">culture focused on solutions</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts an industrial podcast from the Xcelerate 2025 event by Fluke Reliability, celebrating industry professionals. Sue-Ann Prentice from Fluke discusses the success of the event, highlighting the energy, collaboration, and innovation among attendees. They discuss the importance of education, collaboration, and innovation in solving industry problems. Sue-Ann emphasizes the role of customer insights in driving innovation and the collective effort with partners to enhance technology. They also touch on the future of AI and machine learning in industrial applications. The conversation concludes with plans for the next Accelerate event and encourages listeners to connect with Fluke Reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Sue-Ann Prentice on LinkedIn to get involved with future Xcelerate events</li>
 	<li>[ ] Publish the date for Xcelerate 2026</li>
</ul><br/>
<h2>Outline</h2>
<h3>Xcelerate 2025 Event Overview</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and innovations.</li>
 	<li>Scott introduces Sue-Ann Prentice from Fluke Reliability, who shares her positive experience at the Xcelerate 2025 event.</li>
 	<li>Sue-Ann describes the event as the best yet, emphasizing the energy and collaboration among participants.</li>
 	<li>Scott and Sue-Ann discuss the positive atmosphere at Fluke, noting the absence of negativity and the high level of enthusiasm.</li>
</ul><br/>
<h3>Collaboration and Innovation at Xcelerate 2025</h3>
<ul>
 	<li>Sue-Ann highlights the importance of bringing together customers, sponsors, and partners to solve big problems.</li>
 	<li>Scott expresses his fascination with the cutting-edge tools and technology on display at the event.</li>
 	<li>Sue-Ann mentions the continuous improvement of the event, with more sessions and solutions being discussed each year.</li>
 	<li>Scott emphasizes the three pillars of education, collaboration, and innovation, noting the rapid learning and networking that takes place at the event.</li>
</ul><br/>
<h3>Customer Engagement and Technology Insights</h3>
<ul>
 	<li>Scott and Sue-Ann discuss the importance of customer engagement and the insights gained from direct interactions.</li>
 	<li>Sue-Ann explains how Fluke collaborates with customers to create solutions and improve their offerings.</li>
 	<li>Scott inquires about the process Fluke uses to incorporate customer feedback into their products.</li>
 	<li>Sue-Ann describes the iterative process of working with customers, including site visits and real-time feedback.</li>
</ul><br/>
<h3>Future of Fluke Reliability and Industry Trends</h3>
<ul>
 	<li>Scott asks Sue-Ann about the future of Fluke Reliability and the trends they are focusing on.</li>
 	<li>Sue-Ann mentions the importance of machine learning and collaboration with partners in driving innovation.</li>
 	<li>Scott and Sue-Ann discuss the broader innovation roadmap and the collective desire to solve customer problems.</li>
 	<li>Sue-Ann highlights the role of partners in bringing together different technologies to address complex issues.</li>
</ul><br/>
<h3>Chief Marketing Officer Role and Team Dynamics</h3>
<ul>
 	<li>Scott inquires about Sue Ann's role as Chief Marketing Officer and how she maintains the energy and focus of the team.</li>
 	<li>Sue Ann credits her team for their hard work and dedication, emphasizing the importance of staying close to customers.</li>
 	<li>Scott asks about the evaluation criteria for new team members and the special culture at Fluke Reliability.</li>
 	<li>Sue Ann explains the importance of having great partners and the collaborative nature of their work.</li>
</ul><br/>
<h3>Impact of Customer Feedback and Future Plans</h3>
<ul>
 	<li>Scott and Sue Ann discuss the impact of customer feedback on Fluke's product development and innovation.</li>
 	<li>Sue-Ann shares examples of how customer insights have led to significant improvements in their offerings.</li>
 	<li>Scott asks about the planning for the next Accelerate event, and Sue-Ann confirms that discussions have already started.</li>
 	<li>Sue-Ann expresses excitement about making the next event even better, based on the feedback and enthusiasm from this year's participants.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott reflects on the positive energy and optimism at Fluke Reliability, emphasizing the importance of collaboration and innovation.</li>
 	<li>Scott encourages listeners to connect with Fluke Reliability and participate in future events.</li>
 	<li>Sue-Ann provides her contact information, recommending LinkedIn as the best way to reach her.</li>
 	<li>Scott wraps up the podcast, thanking Sue-Ann and encouraging listeners to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SUE-ANN PRENTICE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sue-ann-prentice/" target="_blank" rel="noopener">https://www.linkedin.com/in/sue-ann-prentice/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/82CmviakOXA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/sue-ann-prentice-with-flukereliability]]></link><guid isPermaLink="false">079d7620-d796-4b86-86ea-acbff4e0e96a</guid><itunes:image href="https://artwork.captivate.fm/9924e5d7-0d08-4029-9519-670039ecbc86/jskcHHzyQ0pld2Y821QFuHoF.png"/><pubDate>Mon, 07 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/5c13b976-71d7-4e15-980c-efc98d2acebd/Sue-Ann-Prentice-Fluke-Mp3.mp3" length="21686831" type="audio/mpeg"/><itunes:duration>15:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/337d7359-73f5-47c1-b0de-1748cd699aad/index.html" type="text/html"/></item><item><title>Darrell Dowd with Access Technology Group</title><itunes:title>Darrell Dowd with Access Technology Group</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Darrell Dowd, International BD at Access Technology Group </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Confined Space Safety</span>"<strong>.</strong>
<div>
<div>
<div>

Darrell Dowd, Country Manager for Access Technology Group, discussed their innovative solution for enhancing safety and efficiency in confined spaces during shutdowns, turnarounds, and outages. The system uses digital technology, including cameras and communication devices, to monitor and assist workers remotely. This reduces the need for physical observers, centralizing control and improving response times in emergencies. The setup typically takes six man-hours per space, and the system includes continuous gas monitoring. Despite initial pushback, workers appreciate the efficiency and safety benefits. Contact details for Access Technology Group are available on LinkedIn.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Darrell Dowd at darrell.dowd@accesstechnology.nl or connect with him on LinkedIn to learn more about the Access Technology Group solution.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Power Gen</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industry professionals and their innovations.</li>
 	<li>Scott thanks the audience for their support and highlights the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the buzz at Power Gen in Dallas, Texas, and introduces Darrell Dowd as a guest.</li>
 	<li>Darrell Dowd is introduced as the Country Manager for Access Technology Group in the USA, with a background in shutdown turnarounds and major maintenance.</li>
</ul><br/>
<h3>Background and Experience of Darrell Dowd</h3>
<ul>
 	<li>Darrell explains his extensive experience in shutdown turnarounds and major maintenance across various continents.</li>
 	<li>He describes the process of taking down facilities for repair to increase reliability.</li>
 	<li>Darrell highlights the importance of resource efficiency and the challenges of managing confined spaces.</li>
 	<li>He mentions the difficulties in attracting and retaining workers for high-risk, critical path work.</li>
</ul><br/>
<h3>Innovative Solutions for Confined Space Management</h3>
<ul>
 	<li>Darrell discusses the use of digital technology to enhance safety in confined spaces.</li>
 	<li>He explains the installation of cameras and communication devices to monitor and assist workers.</li>
 	<li>The system allows for centralized monitoring, reducing the need for multiple observers.</li>
 	<li>Darrell emphasizes the benefits of real-time information and wireless transmission for better control and response.</li>
</ul><br/>
<h3>Emergency Response and Workforce Adaptation</h3>
<ul>
 	<li>Scott and Darrell discuss the challenges of traditional observer systems and the benefits of the new technology.</li>
 	<li>Darrell explains how the system enhances emergency response by providing real-time information and improving communication.</li>
 	<li>He mentions the initial pushback from workers but notes that they quickly adapt and appreciate the benefits.</li>
 	<li>The system is designed to protect workers and enhance efficiency, reducing the need for physical presence in hazardous areas.</li>
</ul><br/>
<h3>Implementation and Setup of the System</h3>
<ul>
 	<li>Darrell provides details on the setup process, including the number of man-hours required.</li>
 	<li>He explains that the system is typically installed before the facility shutdown to ensure readiness.</li>
 	<li>The system includes continuous gas monitoring to ensure safe conditions inside the confined spaces.</li>
 	<li>Darrell highlights the ease of setting up the system and the benefits of having it ready before the actual work begins.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Scott and Darrell discuss the importance of the technology and its potential impact on the industry.</li>
 	<li>Darrell provides his contact information for those interested in learning more about the system.</li>
 	<li>Scott encourages listeners to reach out to Darrell and Access Technology Group for more information.</li>
 	<li>The podcast concludes with Scott thanking Darrell and emphasizing the importance of safety and innovation in the industry.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DARRELL DOWD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/darrell-dowd/" target="_blank" rel="noopener">https://www.linkedin.com/in/darrell-dowd/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/accesstechnologygroupnl/" target="_blank" rel="noopener">https://www.linkedin.com/company/accesstechnologygroupnl/</a>

<strong>Company Website:</strong> <a href="https://www.accesstechnology.nl/" target="_blank" rel="noopener">https://www.accesstechnology.nl/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/AO34dodXcrw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen 2025</a> and talking to <strong>Darrell Dowd, International BD at Access Technology Group </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Confined Space Safety</span>"<strong>.</strong>
<div>
<div>
<div>

Darrell Dowd, Country Manager for Access Technology Group, discussed their innovative solution for enhancing safety and efficiency in confined spaces during shutdowns, turnarounds, and outages. The system uses digital technology, including cameras and communication devices, to monitor and assist workers remotely. This reduces the need for physical observers, centralizing control and improving response times in emergencies. The setup typically takes six man-hours per space, and the system includes continuous gas monitoring. Despite initial pushback, workers appreciate the efficiency and safety benefits. Contact details for Access Technology Group are available on LinkedIn.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Darrell Dowd at darrell.dowd@accesstechnology.nl or connect with him on LinkedIn to learn more about the Access Technology Group solution.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Power Gen</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industry professionals and their innovations.</li>
 	<li>Scott thanks the audience for their support and highlights the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the buzz at Power Gen in Dallas, Texas, and introduces Darrell Dowd as a guest.</li>
 	<li>Darrell Dowd is introduced as the Country Manager for Access Technology Group in the USA, with a background in shutdown turnarounds and major maintenance.</li>
</ul><br/>
<h3>Background and Experience of Darrell Dowd</h3>
<ul>
 	<li>Darrell explains his extensive experience in shutdown turnarounds and major maintenance across various continents.</li>
 	<li>He describes the process of taking down facilities for repair to increase reliability.</li>
 	<li>Darrell highlights the importance of resource efficiency and the challenges of managing confined spaces.</li>
 	<li>He mentions the difficulties in attracting and retaining workers for high-risk, critical path work.</li>
</ul><br/>
<h3>Innovative Solutions for Confined Space Management</h3>
<ul>
 	<li>Darrell discusses the use of digital technology to enhance safety in confined spaces.</li>
 	<li>He explains the installation of cameras and communication devices to monitor and assist workers.</li>
 	<li>The system allows for centralized monitoring, reducing the need for multiple observers.</li>
 	<li>Darrell emphasizes the benefits of real-time information and wireless transmission for better control and response.</li>
</ul><br/>
<h3>Emergency Response and Workforce Adaptation</h3>
<ul>
 	<li>Scott and Darrell discuss the challenges of traditional observer systems and the benefits of the new technology.</li>
 	<li>Darrell explains how the system enhances emergency response by providing real-time information and improving communication.</li>
 	<li>He mentions the initial pushback from workers but notes that they quickly adapt and appreciate the benefits.</li>
 	<li>The system is designed to protect workers and enhance efficiency, reducing the need for physical presence in hazardous areas.</li>
</ul><br/>
<h3>Implementation and Setup of the System</h3>
<ul>
 	<li>Darrell provides details on the setup process, including the number of man-hours required.</li>
 	<li>He explains that the system is typically installed before the facility shutdown to ensure readiness.</li>
 	<li>The system includes continuous gas monitoring to ensure safe conditions inside the confined spaces.</li>
 	<li>Darrell highlights the ease of setting up the system and the benefits of having it ready before the actual work begins.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Scott and Darrell discuss the importance of the technology and its potential impact on the industry.</li>
 	<li>Darrell provides his contact information for those interested in learning more about the system.</li>
 	<li>Scott encourages listeners to reach out to Darrell and Access Technology Group for more information.</li>
 	<li>The podcast concludes with Scott thanking Darrell and emphasizing the importance of safety and innovation in the industry.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DARRELL DOWD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/darrell-dowd/" target="_blank" rel="noopener">https://www.linkedin.com/in/darrell-dowd/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/accesstechnologygroupnl/" target="_blank" rel="noopener">https://www.linkedin.com/company/accesstechnologygroupnl/</a>

<strong>Company Website:</strong> <a href="https://www.accesstechnology.nl/" target="_blank" rel="noopener">https://www.accesstechnology.nl/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/AO34dodXcrw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/darrell-dowd-with-accesstechnology-group]]></link><guid isPermaLink="false">63b410ac-d8be-4b44-9759-4ffb8e90035d</guid><itunes:image href="https://artwork.captivate.fm/886730ca-a795-4cfe-9c2d-ddf9135be02f/wrYJHVKQj2SRj-n-7YIKjYBY.png"/><pubDate>Fri, 04 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/a8408a93-7ef9-46f0-8a5e-2b7ee3434bc0/Darrell-Dowd-Access-Technology-Group-Mp3.mp3" length="26852399" type="audio/mpeg"/><itunes:duration>18:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/b0ead33d-6680-4094-af3c-f8f75dbf0f47/index.html" type="text/html"/></item><item><title>Marcus McCarthy with Siemens Grid Software</title><itunes:title>Marcus McCarthy with Siemens Grid Software</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Marcus McCarthy, Sr. Vice President at Siemens Grid Software </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Energy Solutions for the Future</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie and Marcus McCarthy discuss the evolving utility industry and the role of digital twins in improving efficiency and reliability. Marcus highlights the challenges of aging infrastructure, increased power demand, and the need for carbon removal. He emphasizes the importance of accurate digital models for better planning and decision-making. Marcus explains how Siemens' digital twin solutions enable real-time operations and scenario simulations, enhancing network management. They also touch on the practicality of cloud technology and the industry's readiness to adopt new technologies. The conversation underscores the urgency for utilities to invest in digital twins to meet future energy demands and optimize grid performance.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Marcus McCarthy on LinkedIn or at marcus.mccarthy@siemens.com to discuss further</li>
 	<li>[ ] Establish accurate digital models of the utility network (digital twins) with temporal stamping to simulate future scenarios</li>
 	<li>[ ] Explore how high-energy consumption facilities like data centers can optimize their interaction with the grid</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the celebration of industry professionals worldwide.</li>
 	<li>Scott mentions the podcast is brought to you by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott and Marcus discuss the massive scale of the Distribute Tech conference in Dallas, Texas, and Scott's limited time to explore the solutions.</li>
</ul><br/>
<h3>Background on Marcus McCarthy</h3>
<ul>
 	<li>Marcus shares his background, mentioning his move from Ireland to the US about 12 years ago.</li>
 	<li>Marcus discusses his career in utilities, focusing on distribution and transmission software systems.</li>
 	<li>Scott and Marcus agree on the positive aspects of the utility industry, including the people and the current market dynamics.</li>
 	<li>Marcus reflects on the industry's shift from a quiet period to a time of rapid change and innovation.</li>
</ul><br/>
<h3>Challenges and Pressures in the Utility Industry</h3>
<ul>
 	<li>Marcus highlights the increasing demand for power and the need for safe and reliable delivery.</li>
 	<li>Scott and Marcus discuss the challenges of aging infrastructure and the need for modernization.</li>
 	<li>Marcus explains the complexities of meeting future power demands while addressing carbon removal efforts.</li>
 	<li>Scott shares his experience as a lineman and the evolution of the utility industry from a linear design to a more distributed energy system.</li>
</ul><br/>
<h3>Digital Twin and Its Importance</h3>
<ul>
 	<li>Scott expresses his enthusiasm for digital twin technology and its potential for simulation and decision-making.</li>
 	<li>Marcus explains the critical role of digital twin in achieving faster, better decision-making in complex environments.</li>
 	<li>Marcus discusses the importance of standardized models and the sharing of planning data among different players in the industry.</li>
 	<li>Marcus highlights the need for real-time operations and the challenges of integrating planning and operations data.</li>
</ul><br/>
<h3>Cloud Technology and Latency</h3>
<ul>
 	<li>Scott and Marcus discuss the benefits and challenges of using cloud technology for utility operations.</li>
 	<li>Marcus explains the potential for hybrid solutions that combine local data storage with cloud processing.</li>
 	<li>Scott raises concerns about change management and the need for utilities to embrace new technologies.</li>
 	<li>Marcus emphasizes the practical nature of the utility industry and their willingness to adopt new solutions if they are fit for purpose.</li>
</ul><br/>
<h3>Interconnected Utilities and Innovation</h3>
<ul>
 	<li>Scott asks about the challenges of interconnected utilities with different levels of readiness for innovation.</li>
 	<li>Marcus reassures that there is no significant friction between utilities and that innovation is encouraged.</li>
 	<li>Marcus highlights the importance of practical problem-solving and the realistic approach of the utility industry.</li>
 	<li>Scott and Marcus discuss the role of AI and the need for trusted partners to help utilities navigate the technological landscape.</li>
</ul><br/>
<h3>Building a Digital Twin</h3>
<ul>
 	<li>Marcus emphasizes the importance of having a high-quality digital twin for accurate planning and decision-making.</li>
 	<li>Marcus explains the challenges of creating accurate digital models for distribution networks compared to transmission networks.</li>
 	<li>Scott shares his experience with outdated single-line maps and the need for better data management.</li>
 	<li>Marcus outlines the process of building a digital twin and the ongoing effort required to maintain and improve it.</li>
</ul><br/>
<h3>Future of Digital Twin and Utility Industry</h3>
<ul>
 	<li>Scott asks about the future of digital twin technology and its impact on the utility industry.</li>
 	<li>Marcus predicts a significant increase in demand, especially in high-energy consumption facilities like data centers.</li>
 	<li>Marcus discusses the importance of optimizing the interaction between these facilities and the grid.</li>
 	<li>Scott and Marcus agree on the need for utilities to start their digital twin journey now to be prepared for future challenges.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott encourages listeners to connect with Marcus McCarthy for more information and insights.</li>
 	<li>Marcus provides his contact information and mentions his presence on LinkedIn.</li>
 	<li>Scott wraps up the conversation, highlighting the importance of the Industrial Talk Podcast and the Distribute Tech event.</li>
 	<li>Scott invites listeners to visit industrialtalk.com and connect with him and other industry professionals.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARCUS MCCARTHY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marcusmccarthy/" target="_blank" rel="noopener">https://www.linkedin.com/in/marcusmccarthy/</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en/products/energy/grid-software.html" target="_blank" rel="noopener">https://www.siemens.com/global/en/products/energy/grid-software.html</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/KDI82GGgaRA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.distributech.com/">DistribuTech 2025</a> and talking to <strong>Marcus McCarthy, Sr. Vice President at Siemens Grid Software </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Energy Solutions for the Future</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie and Marcus McCarthy discuss the evolving utility industry and the role of digital twins in improving efficiency and reliability. Marcus highlights the challenges of aging infrastructure, increased power demand, and the need for carbon removal. He emphasizes the importance of accurate digital models for better planning and decision-making. Marcus explains how Siemens' digital twin solutions enable real-time operations and scenario simulations, enhancing network management. They also touch on the practicality of cloud technology and the industry's readiness to adopt new technologies. The conversation underscores the urgency for utilities to invest in digital twins to meet future energy demands and optimize grid performance.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Marcus McCarthy on LinkedIn or at marcus.mccarthy@siemens.com to discuss further</li>
 	<li>[ ] Establish accurate digital models of the utility network (digital twins) with temporal stamping to simulate future scenarios</li>
 	<li>[ ] Explore how high-energy consumption facilities like data centers can optimize their interaction with the grid</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.</li>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the celebration of industry professionals worldwide.</li>
 	<li>Scott mentions the podcast is brought to you by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.</li>
 	<li>Scott and Marcus discuss the massive scale of the Distribute Tech conference in Dallas, Texas, and Scott's limited time to explore the solutions.</li>
</ul><br/>
<h3>Background on Marcus McCarthy</h3>
<ul>
 	<li>Marcus shares his background, mentioning his move from Ireland to the US about 12 years ago.</li>
 	<li>Marcus discusses his career in utilities, focusing on distribution and transmission software systems.</li>
 	<li>Scott and Marcus agree on the positive aspects of the utility industry, including the people and the current market dynamics.</li>
 	<li>Marcus reflects on the industry's shift from a quiet period to a time of rapid change and innovation.</li>
</ul><br/>
<h3>Challenges and Pressures in the Utility Industry</h3>
<ul>
 	<li>Marcus highlights the increasing demand for power and the need for safe and reliable delivery.</li>
 	<li>Scott and Marcus discuss the challenges of aging infrastructure and the need for modernization.</li>
 	<li>Marcus explains the complexities of meeting future power demands while addressing carbon removal efforts.</li>
 	<li>Scott shares his experience as a lineman and the evolution of the utility industry from a linear design to a more distributed energy system.</li>
</ul><br/>
<h3>Digital Twin and Its Importance</h3>
<ul>
 	<li>Scott expresses his enthusiasm for digital twin technology and its potential for simulation and decision-making.</li>
 	<li>Marcus explains the critical role of digital twin in achieving faster, better decision-making in complex environments.</li>
 	<li>Marcus discusses the importance of standardized models and the sharing of planning data among different players in the industry.</li>
 	<li>Marcus highlights the need for real-time operations and the challenges of integrating planning and operations data.</li>
</ul><br/>
<h3>Cloud Technology and Latency</h3>
<ul>
 	<li>Scott and Marcus discuss the benefits and challenges of using cloud technology for utility operations.</li>
 	<li>Marcus explains the potential for hybrid solutions that combine local data storage with cloud processing.</li>
 	<li>Scott raises concerns about change management and the need for utilities to embrace new technologies.</li>
 	<li>Marcus emphasizes the practical nature of the utility industry and their willingness to adopt new solutions if they are fit for purpose.</li>
</ul><br/>
<h3>Interconnected Utilities and Innovation</h3>
<ul>
 	<li>Scott asks about the challenges of interconnected utilities with different levels of readiness for innovation.</li>
 	<li>Marcus reassures that there is no significant friction between utilities and that innovation is encouraged.</li>
 	<li>Marcus highlights the importance of practical problem-solving and the realistic approach of the utility industry.</li>
 	<li>Scott and Marcus discuss the role of AI and the need for trusted partners to help utilities navigate the technological landscape.</li>
</ul><br/>
<h3>Building a Digital Twin</h3>
<ul>
 	<li>Marcus emphasizes the importance of having a high-quality digital twin for accurate planning and decision-making.</li>
 	<li>Marcus explains the challenges of creating accurate digital models for distribution networks compared to transmission networks.</li>
 	<li>Scott shares his experience with outdated single-line maps and the need for better data management.</li>
 	<li>Marcus outlines the process of building a digital twin and the ongoing effort required to maintain and improve it.</li>
</ul><br/>
<h3>Future of Digital Twin and Utility Industry</h3>
<ul>
 	<li>Scott asks about the future of digital twin technology and its impact on the utility industry.</li>
 	<li>Marcus predicts a significant increase in demand, especially in high-energy consumption facilities like data centers.</li>
 	<li>Marcus discusses the importance of optimizing the interaction between these facilities and the grid.</li>
 	<li>Scott and Marcus agree on the need for utilities to start their digital twin journey now to be prepared for future challenges.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott encourages listeners to connect with Marcus McCarthy for more information and insights.</li>
 	<li>Marcus provides his contact information and mentions his presence on LinkedIn.</li>
 	<li>Scott wraps up the conversation, highlighting the importance of the Industrial Talk Podcast and the Distribute Tech event.</li>
 	<li>Scott invites listeners to visit industrialtalk.com and connect with him and other industry professionals.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARCUS MCCARTHY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marcusmccarthy/" target="_blank" rel="noopener">https://www.linkedin.com/in/marcusmccarthy/</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en/products/energy/grid-software.html" target="_blank" rel="noopener">https://www.siemens.com/global/en/products/energy/grid-software.html</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/KDI82GGgaRA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/marcus-mccarthy-with-siemens-grid-software]]></link><guid isPermaLink="false">5559db65-f593-45b0-86d4-f4253b322c30</guid><itunes:image href="https://artwork.captivate.fm/1b2b3356-cde3-462d-93d3-57bf87de33ad/wZbTZlK3Lrud_ACmMrYmIMjJ.png"/><pubDate>Wed, 02 Apr 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/372f1534-c60b-41cd-830e-75c07e8fb072/Marcus-Mccarthy-with-Siemens-Mp3.mp3" length="35081711" type="audio/mpeg"/><itunes:duration>24:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/771def51-9b4e-49c7-b5b4-ee2b81c60660/index.html" type="text/html"/></item><item><title>Jay Hack with Fluke Reliability</title><itunes:title>Jay Hack with Fluke Reliability</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Jay Hack, VP and Global Leader at Fluke Reliability </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Connected Reliability</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Jay Hack, Vice President and General Manager of Fluke Reliability, at the Accelerate 2025 event in Austin, Texas. Jay discusses Fluke's comprehensive reliability solutions, emphasizing the importance of transitioning from reactive to proactive maintenance. He highlights the company's flagship product, E Main, and its role in asset criticality assessments. Jay also mentions the integration of various modalities like vibration and thermography, and the introduction of the ECM portal for centralized condition monitoring. Fluke's strategy includes increased connectivity among portfolios, significant R&amp;D investment, and strategic partnerships to enhance customer value.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend the Accelerate 2025 user conference hosted by Fluke Reliability to learn more about their latest solutions and connect with their team.</li>
 	<li>[ ] Reach out to Jay Hack on LinkedIn or at j.hack@fluke.com to discuss Fluke Reliability's offerings and how they can help with your asset management and reliability needs.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes Jay Hack, the Vice President and General Manager of Fluke Reliability, to the podcast.</li>
 	<li>Jay Hack is introduced as a key figure in the company, with a significant role in its leadership and strategy.</li>
 	<li>The podcast is broadcasting live from the Accelerate 2025 event in Austin, Texas, sponsored by Fluke Reliability.</li>
</ul><br/>
<h3>Jay Hack's Background and Role at Fluke Reliability</h3>
<ul>
 	<li>Jay Hack shares his background, mentioning his eight years with Fluke and his recent transition to the reliability division.</li>
 	<li>He discusses his responsibilities, including leading the commercial side, M&amp;A strategy, and now overseeing the entire business.</li>
 	<li>Scott MacKenzie and Jay Hack reminisce about their first meeting, which was challenging due to Scott's inability to speak.</li>
 	<li>Jay Hack highlights his experience in various roles within Fluke, including his current position as Vice President.</li>
</ul><br/>
<h3>Strategy and Customer Engagement at Fluke Reliability</h3>
<ul>
 	<li>Scott MacKenzie asks Jay Hack about the strategy for helping customers navigate Fluke's extensive offerings.</li>
 	<li>Jay explains the importance of meeting customers where they are, starting with basic work order systems and asset criticality assessments.</li>
 	<li>He emphasizes the need for a commitment from leadership to change and improve maintenance practices.</li>
 	<li>Fluke offers various training modules and process mapping to support customers in their journey towards proactive maintenance.</li>
</ul><br/>
<h3>Fluke's Depth of Knowledge and Customer Support</h3>
<ul>
 	<li>Scott MacKenzie praises the depth of knowledge within Fluke, which gives him confidence in their solutions.</li>
 	<li>Jay Hack highlights the strength of Fluke's reliability division, with 750 professionals and a team of experts.</li>
 	<li>He provides an example of a large pharmaceutical customer benefiting from the expertise of Fluke's chief corporate metrologist.</li>
 	<li>Fluke's ability to provide tailored solutions and support, based on the customer's needs, is a key differentiator.</li>
</ul><br/>
<h3>Modalities and Tools in Fluke's Offerings</h3>
<ul>
 	<li>Jay Hack discusses the various modalities Fluke specializes in, including vibration, thermography, and more.</li>
 	<li>He explains the different tools and solutions Fluke offers, from route-based maintenance to advanced monitoring systems.</li>
 	<li>The ECM portal is introduced as a new offering that integrates vibration data and condition monitoring in one place.</li>
 	<li>Fluke's strategy of connecting different tools and systems to provide a comprehensive solution is highlighted.</li>
</ul><br/>
<h3>Connected Reliability and Partnering with Other Companies</h3>
<ul>
 	<li>Scott MacKenzie and Jay Hack discuss the concept of connected reliability and Fluke's approach to integrating various tools.</li>
 	<li>Jay explains that while Fluke doesn't connect to every device, they aim to make it easy for customers to connect their assets.</li>
 	<li>Fluke is increasing partnerships with other companies to augment their offerings and provide better solutions.</li>
 	<li>The importance of having a seamless experience for customers, with integrated tools and systems, is emphasized.</li>
</ul><br/>
<h3>Investment in R&amp;D and Future Product Development</h3>
<ul>
 	<li>Jay Hack shares that Fluke invests significantly in R&amp;D, almost double the industry average.</li>
 	<li>He mentions upcoming new products that will enhance the user experience and provide modern solutions.</li>
 	<li>The focus on organic development and continuous improvement is a key part of Fluke's strategy.</li>
 	<li>Fluke's commitment to bringing in new technologies and solutions to benefit their customers is highlighted.</li>
</ul><br/>
<h3>Jay Hack's Vision for Fluke's Future</h3>
<ul>
 	<li>Jay Hack outlines three main areas of focus for Fluke's future: increased connection among portfolios, investment in organic roadmap, and partnerships.</li>
 	<li>He emphasizes the importance of making Fluke's solutions easy for customers to consume and deploy.</li>
 	<li>The goal is to provide a seamless experience and better connect different tools and systems.</li>
 	<li>Fluke's strategy of continuous improvement and innovation is a key driver for their success.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, praising Fluke's comprehensive solutions and user-friendly tools.</li>
 	<li>Jay Hack provides his contact information for listeners who want to reach out to him.</li>
 	<li>Scott encourages listeners to connect with Fluke and participate in future events like Accelerate 2025.</li>
 	<li>The podcast concludes with a reminder of Fluke's commitment to helping industry professionals succeed.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAY HACK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jayhack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/jayhack1/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/_ViuAPgIDOg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Jay Hack, VP and Global Leader at Fluke Reliability </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Connected Reliability</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Jay Hack, Vice President and General Manager of Fluke Reliability, at the Accelerate 2025 event in Austin, Texas. Jay discusses Fluke's comprehensive reliability solutions, emphasizing the importance of transitioning from reactive to proactive maintenance. He highlights the company's flagship product, E Main, and its role in asset criticality assessments. Jay also mentions the integration of various modalities like vibration and thermography, and the introduction of the ECM portal for centralized condition monitoring. Fluke's strategy includes increased connectivity among portfolios, significant R&amp;D investment, and strategic partnerships to enhance customer value.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attend the Accelerate 2025 user conference hosted by Fluke Reliability to learn more about their latest solutions and connect with their team.</li>
 	<li>[ ] Reach out to Jay Hack on LinkedIn or at j.hack@fluke.com to discuss Fluke Reliability's offerings and how they can help with your asset management and reliability needs.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes Jay Hack, the Vice President and General Manager of Fluke Reliability, to the podcast.</li>
 	<li>Jay Hack is introduced as a key figure in the company, with a significant role in its leadership and strategy.</li>
 	<li>The podcast is broadcasting live from the Accelerate 2025 event in Austin, Texas, sponsored by Fluke Reliability.</li>
</ul><br/>
<h3>Jay Hack's Background and Role at Fluke Reliability</h3>
<ul>
 	<li>Jay Hack shares his background, mentioning his eight years with Fluke and his recent transition to the reliability division.</li>
 	<li>He discusses his responsibilities, including leading the commercial side, M&amp;A strategy, and now overseeing the entire business.</li>
 	<li>Scott MacKenzie and Jay Hack reminisce about their first meeting, which was challenging due to Scott's inability to speak.</li>
 	<li>Jay Hack highlights his experience in various roles within Fluke, including his current position as Vice President.</li>
</ul><br/>
<h3>Strategy and Customer Engagement at Fluke Reliability</h3>
<ul>
 	<li>Scott MacKenzie asks Jay Hack about the strategy for helping customers navigate Fluke's extensive offerings.</li>
 	<li>Jay explains the importance of meeting customers where they are, starting with basic work order systems and asset criticality assessments.</li>
 	<li>He emphasizes the need for a commitment from leadership to change and improve maintenance practices.</li>
 	<li>Fluke offers various training modules and process mapping to support customers in their journey towards proactive maintenance.</li>
</ul><br/>
<h3>Fluke's Depth of Knowledge and Customer Support</h3>
<ul>
 	<li>Scott MacKenzie praises the depth of knowledge within Fluke, which gives him confidence in their solutions.</li>
 	<li>Jay Hack highlights the strength of Fluke's reliability division, with 750 professionals and a team of experts.</li>
 	<li>He provides an example of a large pharmaceutical customer benefiting from the expertise of Fluke's chief corporate metrologist.</li>
 	<li>Fluke's ability to provide tailored solutions and support, based on the customer's needs, is a key differentiator.</li>
</ul><br/>
<h3>Modalities and Tools in Fluke's Offerings</h3>
<ul>
 	<li>Jay Hack discusses the various modalities Fluke specializes in, including vibration, thermography, and more.</li>
 	<li>He explains the different tools and solutions Fluke offers, from route-based maintenance to advanced monitoring systems.</li>
 	<li>The ECM portal is introduced as a new offering that integrates vibration data and condition monitoring in one place.</li>
 	<li>Fluke's strategy of connecting different tools and systems to provide a comprehensive solution is highlighted.</li>
</ul><br/>
<h3>Connected Reliability and Partnering with Other Companies</h3>
<ul>
 	<li>Scott MacKenzie and Jay Hack discuss the concept of connected reliability and Fluke's approach to integrating various tools.</li>
 	<li>Jay explains that while Fluke doesn't connect to every device, they aim to make it easy for customers to connect their assets.</li>
 	<li>Fluke is increasing partnerships with other companies to augment their offerings and provide better solutions.</li>
 	<li>The importance of having a seamless experience for customers, with integrated tools and systems, is emphasized.</li>
</ul><br/>
<h3>Investment in R&amp;D and Future Product Development</h3>
<ul>
 	<li>Jay Hack shares that Fluke invests significantly in R&amp;D, almost double the industry average.</li>
 	<li>He mentions upcoming new products that will enhance the user experience and provide modern solutions.</li>
 	<li>The focus on organic development and continuous improvement is a key part of Fluke's strategy.</li>
 	<li>Fluke's commitment to bringing in new technologies and solutions to benefit their customers is highlighted.</li>
</ul><br/>
<h3>Jay Hack's Vision for Fluke's Future</h3>
<ul>
 	<li>Jay Hack outlines three main areas of focus for Fluke's future: increased connection among portfolios, investment in organic roadmap, and partnerships.</li>
 	<li>He emphasizes the importance of making Fluke's solutions easy for customers to consume and deploy.</li>
 	<li>The goal is to provide a seamless experience and better connect different tools and systems.</li>
 	<li>Fluke's strategy of continuous improvement and innovation is a key driver for their success.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, praising Fluke's comprehensive solutions and user-friendly tools.</li>
 	<li>Jay Hack provides his contact information for listeners who want to reach out to him.</li>
 	<li>Scott encourages listeners to connect with Fluke and participate in future events like Accelerate 2025.</li>
 	<li>The podcast concludes with a reminder of Fluke's commitment to helping industry professionals succeed.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAY HACK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jayhack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/jayhack1/</a>

<strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/_ViuAPgIDOg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jay-hack-with-flukereliability]]></link><guid isPermaLink="false">3bf6b11f-cdd9-4b31-82da-48347cb95c27</guid><itunes:image href="https://artwork.captivate.fm/085f681e-a2a7-4714-8c24-f8fc7e70d8ee/flaHBNNwjXJv7qHTnrnQGzqT.png"/><pubDate>Mon, 31 Mar 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/3bdccf0d-6de3-4760-83b5-ed43bb983d3b/Jay-Hack-Fluke-Mp3.mp3" length="32986799" type="audio/mpeg"/><itunes:duration>22:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/eb28f690-c1f2-4a4f-a592-91a5b0837d71/index.html" type="text/html"/></item><item><title>Javier Garcia Lopez with i4-Tech</title><itunes:title>Javier Garcia Lopez with i4-Tech</itunes:title><description><![CDATA[<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial talk podcast featuring Javier Garcia Lopez, co-founder of i4Tech, a company based in Singapore with a focus on Industry 4.0 in Southeast Asia. Javier discusses the challenges and opportunities in the region, emphasizing the importance of breaking the barrier to entry for manufacturing digitalization projects. He highlights i4Tech's solution, ActivaSuite, which allows for scalable and composable data collection and application development. Javier also touches on the role of AI in manufacturing, noting the increased interest and the need for practical, business-focused solutions. The conversation concludes with Scott encouraging listeners to reach out for further discussions and support.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Javier Garcia Lopez on LinkedIn or through the i4Tech website.</li>
 	<li>[ ] Explore the i4Tech solutions and their approach to helping manufacturers in Southeast Asia adopt Industry 4.0.</li>
 	<li>[ ] Consider attending the IoT Solutions World Congress event in Barcelona in May to learn more about industry 4.0 and connected asset solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of adoption and efficiency in industry 4.0 and 5.0 technologies.</li>
 	<li>Scott mentions the upcoming IoT Solutions World Congress in Barcelona, May 13-15, and encourages listeners to attend.</li>
 	<li>Scott invites listeners to amplify their messages and podcasts on the Industrial Talk platform.</li>
</ul><br/>
<h3>Introduction of Javier Garcia Lopez and i4Tech</h3>
<ul>
 	<li>Scott introduces Javier Garcia Lopez, co-founder of i4Tech, and their solution, ActivaSuite.</li>
 	<li>Javier shares his background, including his education, work experience in Europe, and move to Southeast Asia.</li>
 	<li>Javier discusses the founding of i4Tech during the COVID-19 pandemic and their focus on accelerating Industry 4.0 in Southeast Asia.</li>
 	<li>Javier explains the challenges and opportunities in the region, highlighting the technical knowledge and business-friendliness of countries like Vietnam, Malaysia, and Indonesia.</li>
</ul><br/>
<h3>i4Tech's Approach to Industry 4.0 and Activa Sweet</h3>
<ul>
 	<li>Javier describes the initial frustration with traditional digitalization projects and the need for a more scalable and composable approach.</li>
 	<li>i4Tech's solution, ActivaSuite, aims to break the barrier to entry for Industry 4.0 projects by offering a phased and scalable approach.</li>
 	<li>Javier explains the importance of starting with clear business problems and using a unified data model for future applications.</li>
 	<li>The company focuses on making Industry 4.0 solutions accessible and efficient for manufacturers in Southeast Asia.</li>
</ul><br/>
<h3>Challenges and Solutions in Digitalization Projects</h3>
<ul>
 	<li>Javier discusses the challenges of change management and the importance of involving business users early in the process.</li>
 	<li>He emphasizes the need for clear communication and avoiding technical jargon to ensure adoption.</li>
 	<li>Javier shares examples of successful projects, such as digitalizing quality inspection processes and energy management, completed in six to eight weeks.</li>
 	<li>The company provides ongoing support and development to ensure the sustainability of digitalization projects.</li>
</ul><br/>
<h3>Future of Manufacturing and AI</h3>
<ul>
 	<li>Javier highlights the growing interest in AI and its impact on manufacturing, noting the confusion and hype around the term.</li>
 	<li>He discusses the importance of having a solid data backbone and digitalizing business processes before implementing AI solutions.</li>
 	<li>Javier mentions an upcoming seminar in Bangkok on implementing AI solutions for manufacturing, in collaboration with an Italian university.</li>
 	<li>The seminar will cover both traditional machine learning and generative AI, aiming to provide practical insights for manufacturers.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Javier discuss the importance of finding the right partners and companies to help navigate the digitalization journey.</li>
 	<li>Javier provides his contact information, encouraging listeners to reach out on LinkedIn or through the i4Tech website.</li>
 	<li>Scott reiterates the support and resources available on the Industrial Talk platform for manufacturers and industry professionals.</li>
 	<li>The conversation concludes with a reminder of the upcoming IoT Solutions World Congress and the importance of staying connected and informed.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAVIER GARCIA LOPEZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/javier-garcia-lopez-25197724/" target="_blank" rel="noopener">https://www.linkedin.com/in/javier-garcia-lopez-25197724/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/i4tech/" target="_blank" rel="noopener">https://www.linkedin.com/company/i4tech/</a>

<strong>Company Website:</strong> <a href="https://i4-tech.io/" target="_blank" rel="noopener">https://i4-tech.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/XUz7J4_IUiQ
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<div>
<div>
<div>
<div>

Scott MacKenzie hosts an industrial talk podcast featuring Javier Garcia Lopez, co-founder of i4Tech, a company based in Singapore with a focus on Industry 4.0 in Southeast Asia. Javier discusses the challenges and opportunities in the region, emphasizing the importance of breaking the barrier to entry for manufacturing digitalization projects. He highlights i4Tech's solution, ActivaSuite, which allows for scalable and composable data collection and application development. Javier also touches on the role of AI in manufacturing, noting the increased interest and the need for practical, business-focused solutions. The conversation concludes with Scott encouraging listeners to reach out for further discussions and support.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Javier Garcia Lopez on LinkedIn or through the i4Tech website.</li>
 	<li>[ ] Explore the i4Tech solutions and their approach to helping manufacturers in Southeast Asia adopt Industry 4.0.</li>
 	<li>[ ] Consider attending the IoT Solutions World Congress event in Barcelona in May to learn more about industry 4.0 and connected asset solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of adoption and efficiency in industry 4.0 and 5.0 technologies.</li>
 	<li>Scott mentions the upcoming IoT Solutions World Congress in Barcelona, May 13-15, and encourages listeners to attend.</li>
 	<li>Scott invites listeners to amplify their messages and podcasts on the Industrial Talk platform.</li>
</ul><br/>
<h3>Introduction of Javier Garcia Lopez and i4Tech</h3>
<ul>
 	<li>Scott introduces Javier Garcia Lopez, co-founder of i4Tech, and their solution, ActivaSuite.</li>
 	<li>Javier shares his background, including his education, work experience in Europe, and move to Southeast Asia.</li>
 	<li>Javier discusses the founding of i4Tech during the COVID-19 pandemic and their focus on accelerating Industry 4.0 in Southeast Asia.</li>
 	<li>Javier explains the challenges and opportunities in the region, highlighting the technical knowledge and business-friendliness of countries like Vietnam, Malaysia, and Indonesia.</li>
</ul><br/>
<h3>i4Tech's Approach to Industry 4.0 and Activa Sweet</h3>
<ul>
 	<li>Javier describes the initial frustration with traditional digitalization projects and the need for a more scalable and composable approach.</li>
 	<li>i4Tech's solution, ActivaSuite, aims to break the barrier to entry for Industry 4.0 projects by offering a phased and scalable approach.</li>
 	<li>Javier explains the importance of starting with clear business problems and using a unified data model for future applications.</li>
 	<li>The company focuses on making Industry 4.0 solutions accessible and efficient for manufacturers in Southeast Asia.</li>
</ul><br/>
<h3>Challenges and Solutions in Digitalization Projects</h3>
<ul>
 	<li>Javier discusses the challenges of change management and the importance of involving business users early in the process.</li>
 	<li>He emphasizes the need for clear communication and avoiding technical jargon to ensure adoption.</li>
 	<li>Javier shares examples of successful projects, such as digitalizing quality inspection processes and energy management, completed in six to eight weeks.</li>
 	<li>The company provides ongoing support and development to ensure the sustainability of digitalization projects.</li>
</ul><br/>
<h3>Future of Manufacturing and AI</h3>
<ul>
 	<li>Javier highlights the growing interest in AI and its impact on manufacturing, noting the confusion and hype around the term.</li>
 	<li>He discusses the importance of having a solid data backbone and digitalizing business processes before implementing AI solutions.</li>
 	<li>Javier mentions an upcoming seminar in Bangkok on implementing AI solutions for manufacturing, in collaboration with an Italian university.</li>
 	<li>The seminar will cover both traditional machine learning and generative AI, aiming to provide practical insights for manufacturers.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Javier discuss the importance of finding the right partners and companies to help navigate the digitalization journey.</li>
 	<li>Javier provides his contact information, encouraging listeners to reach out on LinkedIn or through the i4Tech website.</li>
 	<li>Scott reiterates the support and resources available on the Industrial Talk platform for manufacturers and industry professionals.</li>
 	<li>The conversation concludes with a reminder of the upcoming IoT Solutions World Congress and the importance of staying connected and informed.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAVIER GARCIA LOPEZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/javier-garcia-lopez-25197724/" target="_blank" rel="noopener">https://www.linkedin.com/in/javier-garcia-lopez-25197724/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/i4tech/" target="_blank" rel="noopener">https://www.linkedin.com/company/i4tech/</a>

<strong>Company Website:</strong> <a href="https://i4-tech.io/" target="_blank" rel="noopener">https://i4-tech.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/XUz7J4_IUiQ
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/javier-garcia-lopez-i4-tech]]></link><guid isPermaLink="false">30cc2a91-0dd8-4dc2-89aa-4889d80649ff</guid><itunes:image href="https://artwork.captivate.fm/77459d8b-a450-4014-8915-bcfa24f94aea/dSSwY9VHjy4q1Sll_wLSAwJy.png"/><pubDate>Wed, 12 Mar 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/e06bf082-c48b-452f-9815-59260faabe22/Javier-Garcia-Lopez-Conversation-Mp3.mp3" length="47132783" type="audio/mpeg"/><itunes:duration>32:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Joe Patch with Confio Group</title><itunes:title>Joe Patch with Confio Group</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Joe Patch, Founder at Confio Group </strong>about "Renewable and Clean Tech Recruiting".
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Joe Patch, CEO of Confio Group, a company specializing in energy recruiting and staffing. Joe discusses the challenges in the power industry, particularly the shortage of engineers and the importance of obtaining a Professional Engineer (PE) license. He highlights the growing demand for power, citing a need for 80 gigawatts of data center power in six years. Joe emphasizes the value of networking and retainer relationships in recruiting. He also touches on the diverse opportunities in the energy sector, including roles in finance, operations, and marketing. Joe encourages young professionals to explore the dynamic and mission-critical field of power generation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Joe Patch and the Confio Group team on LinkedIn or through their website at confiogroup.com.</li>
 	<li>[ ] Explore opportunities in the energy industry, particularly in emerging technologies like hydrogen, as potential career paths.</li>
 	<li>[ ] Consider obtaining a Professional Engineer (PE) license to open up more opportunities in the power and energy sectors.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and thanks them for their support, highlighting the podcast's dedication to celebrating industry professionals.</li>
 	<li>Scott mentions the Power Gen conference in Dallas, Texas, and encourages listeners to visit if they are in the power business.</li>
 	<li>Scott introduces Joe Patch, the guest for the episode, and sets the stage for the discussion on resources, people, and industry trends.</li>
</ul><br/>
<h3>Joe Patch's Background and Company Introduction</h3>
<ul>
 	<li>Joe Patch introduces himself and his company, Confio Group, which means "trust" in Spanish.</li>
 	<li>Joe shares his background, starting in the power business in the early 2000s after finishing graduate school and joining his father's firm.</li>
 	<li>Joe's father, who worked for Bechtel, started his own firm in the late 80s, focusing on power projects.</li>
 	<li>Joe discusses his non-engineering background but mentions the educational experience he received growing up in a household with a civil engineer.</li>
</ul><br/>
<h3>Joe's Early Experiences and Family Influence</h3>
<ul>
 	<li>Joe recounts bringing his 13-year-old son, Anthony, to the Power Gen conference to expose him to the dynamic world of energy.</li>
 	<li>Joe shares memories of accompanying his father to power projects, which provided him with a deep understanding of the industry.</li>
 	<li>Joe emphasizes the importance of being on job sites, understanding the culture, and building relationships with tradespeople.</li>
 	<li>Scott shares a similar experience, mentioning his father's work at Southern California Edison and the impact of early exposure to the industry.</li>
</ul><br/>
<h3>Staffing Challenges and Workforce Development</h3>
<ul>
 	<li>Scott and Joe discuss the challenges of staffing and workforce development in the power industry.</li>
 	<li>Joe highlights the difficulty of finding enough engineers, especially in hard engineering disciplines like structural, civil, mechanical, and electrical.</li>
 	<li>Joe advises graduating engineers to obtain a Professional Engineer (PE) license to open more career opportunities.</li>
 	<li>Joe emphasizes the importance of getting the word out about the opportunities in the energy sector to attract more talent.</li>
</ul><br/>
<h3>Hydrogen and New Technologies</h3>
<ul>
 	<li>Joe mentions the potential of the hydrogen space and the rapid career growth opportunities it offers.</li>
 	<li>Scott and Joe discuss the current state of hydrogen technology and its potential impact on the industry.</li>
 	<li>Joe talks about the importance of apprenticeships and trades in the power industry and the changing dynamics of project development.</li>
 	<li>Joe highlights the role of business and non-technical roles in the energy sector, such as finance, operations, and marketing.</li>
</ul><br/>
<h3>Confio Group's Role and Approach</h3>
<ul>
 	<li>Joe explains Confio Group's specialization in energy recruiting and staffing, leveraging their deep industry experience and relationships.</li>
 	<li>Joe emphasizes the importance of networking and organic discussions with industry leaders to gain insights and build credibility.</li>
 	<li>Joe discusses the value of retainer relationships with clients, which allow for deeper engagement and understanding of their needs.</li>
 	<li>Joe shares an example of a candidate interview process, highlighting the importance of matching technical skills with company culture and values.</li>
</ul><br/>
<h3>Client and Candidate Relationships</h3>
<ul>
 	<li>Joe describes the dynamic between clients and candidates, emphasizing the importance of mutual understanding and fit.</li>
 	<li>Joe explains how Confio Group helps clients identify and address their pain points, ensuring a good match for both parties.</li>
 	<li>Joe discusses the importance of treating candidates well throughout the recruitment process to maintain a positive reputation.</li>
 	<li>Joe shares a story about a candidate interviewing with a CEO, illustrating the company's commitment to transparency and thoroughness.</li>
</ul><br/>
<h3>Future of the Power Industry</h3>
<ul>
 	<li>Scott and Joe discuss the future of the power industry, highlighting the growing demand for power and the need for various energy sources.</li>
 	<li>Joe mentions a talk at Power Gen about the need for 80 gigawatts of data center power in six years, emphasizing the scale of the challenge.</li>
 	<li>Joe talks about the resurgence of gas turbines and the importance of a diverse energy mix, including gas, nuclear, battery storage, wind, solar, and biomass.</li>
 	<li>Joe highlights the role of high-voltage direct current (HVDC) in moving large amounts of power over long distances with lower line loss.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Joe provides his contact information, including the Confio Group website, LinkedIn, and YouTube channel.</li>
 	<li>Scott encourages listeners to reach out to Joe and highlights the importance of telling industry stories and amplifying messages.</li>
 	<li>Scott wraps up the episode by promoting the Power Gen conference and encouraging listeners to connect with Joe and the Industrial Talk Podcast.</li>
 	<li>Scott emphasizes the importance of being bold, brave, and innovative in the power industry, encouraging listeners to make a difference.</li>
</ul><br/>
</div>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE PATCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joepatchiv/" target="_blank" rel="noopener">https://www.linkedin.com/in/joepatchiv/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/confio-group/" target="_blank" rel="noopener">https://www.linkedin.com/company/confio-group/</a>

<strong>Company Website:</strong> <a href="https://www.confiogroup.com/" target="_blank" rel="noopener">https://www.confiogroup.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ocojNan-UTY
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Joe Patch, Founder at Confio Group </strong>about "Renewable and Clean Tech Recruiting".
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Joe Patch, CEO of Confio Group, a company specializing in energy recruiting and staffing. Joe discusses the challenges in the power industry, particularly the shortage of engineers and the importance of obtaining a Professional Engineer (PE) license. He highlights the growing demand for power, citing a need for 80 gigawatts of data center power in six years. Joe emphasizes the value of networking and retainer relationships in recruiting. He also touches on the diverse opportunities in the energy sector, including roles in finance, operations, and marketing. Joe encourages young professionals to explore the dynamic and mission-critical field of power generation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Joe Patch and the Confio Group team on LinkedIn or through their website at confiogroup.com.</li>
 	<li>[ ] Explore opportunities in the energy industry, particularly in emerging technologies like hydrogen, as potential career paths.</li>
 	<li>[ ] Consider obtaining a Professional Engineer (PE) license to open up more opportunities in the power and energy sectors.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and thanks them for their support, highlighting the podcast's dedication to celebrating industry professionals.</li>
 	<li>Scott mentions the Power Gen conference in Dallas, Texas, and encourages listeners to visit if they are in the power business.</li>
 	<li>Scott introduces Joe Patch, the guest for the episode, and sets the stage for the discussion on resources, people, and industry trends.</li>
</ul><br/>
<h3>Joe Patch's Background and Company Introduction</h3>
<ul>
 	<li>Joe Patch introduces himself and his company, Confio Group, which means "trust" in Spanish.</li>
 	<li>Joe shares his background, starting in the power business in the early 2000s after finishing graduate school and joining his father's firm.</li>
 	<li>Joe's father, who worked for Bechtel, started his own firm in the late 80s, focusing on power projects.</li>
 	<li>Joe discusses his non-engineering background but mentions the educational experience he received growing up in a household with a civil engineer.</li>
</ul><br/>
<h3>Joe's Early Experiences and Family Influence</h3>
<ul>
 	<li>Joe recounts bringing his 13-year-old son, Anthony, to the Power Gen conference to expose him to the dynamic world of energy.</li>
 	<li>Joe shares memories of accompanying his father to power projects, which provided him with a deep understanding of the industry.</li>
 	<li>Joe emphasizes the importance of being on job sites, understanding the culture, and building relationships with tradespeople.</li>
 	<li>Scott shares a similar experience, mentioning his father's work at Southern California Edison and the impact of early exposure to the industry.</li>
</ul><br/>
<h3>Staffing Challenges and Workforce Development</h3>
<ul>
 	<li>Scott and Joe discuss the challenges of staffing and workforce development in the power industry.</li>
 	<li>Joe highlights the difficulty of finding enough engineers, especially in hard engineering disciplines like structural, civil, mechanical, and electrical.</li>
 	<li>Joe advises graduating engineers to obtain a Professional Engineer (PE) license to open more career opportunities.</li>
 	<li>Joe emphasizes the importance of getting the word out about the opportunities in the energy sector to attract more talent.</li>
</ul><br/>
<h3>Hydrogen and New Technologies</h3>
<ul>
 	<li>Joe mentions the potential of the hydrogen space and the rapid career growth opportunities it offers.</li>
 	<li>Scott and Joe discuss the current state of hydrogen technology and its potential impact on the industry.</li>
 	<li>Joe talks about the importance of apprenticeships and trades in the power industry and the changing dynamics of project development.</li>
 	<li>Joe highlights the role of business and non-technical roles in the energy sector, such as finance, operations, and marketing.</li>
</ul><br/>
<h3>Confio Group's Role and Approach</h3>
<ul>
 	<li>Joe explains Confio Group's specialization in energy recruiting and staffing, leveraging their deep industry experience and relationships.</li>
 	<li>Joe emphasizes the importance of networking and organic discussions with industry leaders to gain insights and build credibility.</li>
 	<li>Joe discusses the value of retainer relationships with clients, which allow for deeper engagement and understanding of their needs.</li>
 	<li>Joe shares an example of a candidate interview process, highlighting the importance of matching technical skills with company culture and values.</li>
</ul><br/>
<h3>Client and Candidate Relationships</h3>
<ul>
 	<li>Joe describes the dynamic between clients and candidates, emphasizing the importance of mutual understanding and fit.</li>
 	<li>Joe explains how Confio Group helps clients identify and address their pain points, ensuring a good match for both parties.</li>
 	<li>Joe discusses the importance of treating candidates well throughout the recruitment process to maintain a positive reputation.</li>
 	<li>Joe shares a story about a candidate interviewing with a CEO, illustrating the company's commitment to transparency and thoroughness.</li>
</ul><br/>
<h3>Future of the Power Industry</h3>
<ul>
 	<li>Scott and Joe discuss the future of the power industry, highlighting the growing demand for power and the need for various energy sources.</li>
 	<li>Joe mentions a talk at Power Gen about the need for 80 gigawatts of data center power in six years, emphasizing the scale of the challenge.</li>
 	<li>Joe talks about the resurgence of gas turbines and the importance of a diverse energy mix, including gas, nuclear, battery storage, wind, solar, and biomass.</li>
 	<li>Joe highlights the role of high-voltage direct current (HVDC) in moving large amounts of power over long distances with lower line loss.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Joe provides his contact information, including the Confio Group website, LinkedIn, and YouTube channel.</li>
 	<li>Scott encourages listeners to reach out to Joe and highlights the importance of telling industry stories and amplifying messages.</li>
 	<li>Scott wraps up the episode by promoting the Power Gen conference and encouraging listeners to connect with Joe and the Industrial Talk Podcast.</li>
 	<li>Scott emphasizes the importance of being bold, brave, and innovative in the power industry, encouraging listeners to make a difference.</li>
</ul><br/>
</div>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE PATCH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joepatchiv/" target="_blank" rel="noopener">https://www.linkedin.com/in/joepatchiv/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/confio-group/" target="_blank" rel="noopener">https://www.linkedin.com/company/confio-group/</a>

<strong>Company Website:</strong> <a href="https://www.confiogroup.com/" target="_blank" rel="noopener">https://www.confiogroup.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ocojNan-UTY
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/joe-patch-confiogroup]]></link><guid isPermaLink="false">139d9de7-fe94-4241-b4c1-4c660c39c531</guid><itunes:image href="https://artwork.captivate.fm/20b06075-3d9f-4842-9049-d808ab853105/xa9nbzarYfXdEpRFm_yoSAJu.png"/><pubDate>Mon, 10 Mar 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/705113fd-8daf-4556-bb43-f4f9a5942f37/Joe-Patch-Configo-Mp3.mp3" length="39005423" type="audio/mpeg"/><itunes:duration>27:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Mark Paul with IRISS</title><itunes:title>Mark Paul with IRISS</itunes:title><description><![CDATA[<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Mark Paul from IRISS, a company specializing in electrical safety and asset management. IRISS offers a vertically integrated solution for assessing the health of electrical assets, including thermochromic devices that indicate overheating and ultrasound inspection tools for detecting issues. Mark Paul, a former engineer with extensive experience in automotive manufacturing and entrepreneurship, emphasizes the importance of proactive maintenance and operations-driven safety. IRISS' solutions aim to prevent costly mistakes and enhance reliability, with a focus on empowering operators to identify and address potential issues. The company's history, starting from a garage in the UK, highlights its growth into a global leader in safety and reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Mark Paul on LinkedIn to learn more about Iris and their solutions.</li>
 	<li>[ ] Visit the Iris website at www.iriss.com to explore their temperature indicator and ultrasound inspection products.</li>
 	<li>[ ] Schedule a follow-up conversation with Mark to dive deeper into Iris' AI-powered solutions for asset health monitoring.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and expresses gratitude to industry professionals for their contributions.</li>
 	<li>The podcast aims to highlight the importance of electrical assets in asset management.</li>
 	<li>Scott MacKenzie introduces IRISS, a company focused on safety and asset management in the electrical world.</li>
</ul><br/>
<h3>Overview of Iris and Mark Paul</h3>
<ul>
 	<li>IRISS offers a vertically integrated solution for asset management, focusing on electrical safety.</li>
 	<li>Scott MacKenzie shares his background as a former journeyman transmission lineman, expressing his interest in electrical power.</li>
 	<li>IRISS' solutions are described as essential for ensuring the health and safety of electrical assets.</li>
 	<li>Mark Paul is introduced as a key individual at IRISS, with a rich background in engineering and business.</li>
</ul><br/>
<h3>Mark Paul's Background and IRISS' History</h3>
<ul>
 	<li>Mark Paul shares his journey from being an electrical engineer to working with major automotive manufacturers like GM and GE.</li>
 	<li>He discusses his transition to entrepreneurship and his role at Iris, leveraging his experience in small, medium, and large businesses.</li>
 	<li>Scott MacKenzie praises Mark Paul's extensive LinkedIn profile and his background in the electrical space.</li>
 	<li>Mark Paul provides an overview of IRISS' history, starting from its beginnings in a garage in the UK to its global success.</li>
</ul><br/>
<h3>IRISS' Market Focus and Solutions</h3>
<ul>
 	<li>Iris focuses on providing solutions for electrical safety and asset management across various industries.</li>
 	<li>Scott MacKenzie and Mark Paul discuss the broad applicability of IRISS' solutions, from manufacturing to oil and gas.</li>
 	<li>Mark Paul explains the importance of assessing the health of electrical assets to prevent costly issues.</li>
 	<li>IRISS' thermochromic devices are highlighted as a cost-effective solution for monitoring electrical assets.</li>
</ul><br/>
<h3>Thermochromic Devices and Their Applications</h3>
<ul>
 	<li>Mark Paul explains the concept of thermochromic devices, which change color based on temperature to indicate potential issues.</li>
 	<li>He provides examples of how thermochromic devices can be used in everyday items like cell phone chargers to prevent fires.</li>
 	<li>Scott MacKenzie expresses interest in the simplicity and affordability of thermochromic devices.</li>
 	<li>Mark Paul discusses the broader implications of thermochromic devices in industrial settings, including their ability to detect loose connections and prevent electrical loss.</li>
</ul><br/>
<h3>Operations Driven Safety and Reliability</h3>
<ul>
 	<li>Mark Paul introduces the concept of Operations Driven Safety and Reliability (ODSR), emphasizing the importance of empowering operators.</li>
 	<li>He shares his experience at General Motors, where operator feedback was crucial in solving problems quickly.</li>
 	<li>ODSR encourages operators to provide feedback on changes in equipment behavior, enhancing safety and reliability.</li>
 	<li>Mark Paul highlights the importance of condition-based monitoring over time-based maintenance for better asset management.</li>
</ul><br/>
<h3>Ultrasound Inspection Solutions</h3>
<ul>
 	<li>Mark Paul introduces IRISS' new ultrasound inspection solution, which detects sounds in the electrical frequency range.</li>
 	<li>He explains how ultrasound inspection complements infrared inspection by providing another layer of safety.</li>
 	<li>The solution uses software to analyze ultrasound samples and compare them against known waveforms to identify issues.</li>
 	<li>Mark Paul emphasizes the importance of continuous monitoring to ensure the health and safety of electrical assets.</li>
</ul><br/>
<h3>Resilience and Future of Iris</h3>
<ul>
 	<li>Mark Paul discusses the importance of resilience in business, especially in the context of unexpected events like COVID-19.</li>
 	<li>He highlights the need for companies to design equipment that can be repaired without replacement and to maintain ongoing maintenance programs.</li>
 	<li>Mark Paul shares IRISS' goal of being a one-stop source for safety, reliability, and resilience solutions.</li>
 	<li>He expresses excitement about the future of IRISS and the potential for further innovation in the industry.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie and Mark Paul wrap up the conversation, emphasizing the importance of connecting with IRISS for safety and reliability solutions.</li>
 	<li>Mark Paul provides information on how to contact IRISS through their website and LinkedIn.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to IRISS and to stay tuned for future conversations on industrial safety and reliability.</li>
 	<li>The podcast aims to amplify the voices of industry professionals and share innovative solutions to common challenges.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARK PAUL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/markstevenpaul/" target="_blank" rel="noopener">https://www.linkedin.com/in/markstevenpaul/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://iriss.com/" target="_blank" rel="noopener">https://iriss.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/BIVlvqyiTYs
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a...]]></description><content:encoded><![CDATA[<div>
<div>
<div>

Scott MacKenzie hosts an industrial podcast featuring Mark Paul from IRISS, a company specializing in electrical safety and asset management. IRISS offers a vertically integrated solution for assessing the health of electrical assets, including thermochromic devices that indicate overheating and ultrasound inspection tools for detecting issues. Mark Paul, a former engineer with extensive experience in automotive manufacturing and entrepreneurship, emphasizes the importance of proactive maintenance and operations-driven safety. IRISS' solutions aim to prevent costly mistakes and enhance reliability, with a focus on empowering operators to identify and address potential issues. The company's history, starting from a garage in the UK, highlights its growth into a global leader in safety and reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Mark Paul on LinkedIn to learn more about Iris and their solutions.</li>
 	<li>[ ] Visit the Iris website at www.iriss.com to explore their temperature indicator and ultrasound inspection products.</li>
 	<li>[ ] Schedule a follow-up conversation with Mark to dive deeper into Iris' AI-powered solutions for asset health monitoring.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie welcomes listeners and expresses gratitude to industry professionals for their contributions.</li>
 	<li>The podcast aims to highlight the importance of electrical assets in asset management.</li>
 	<li>Scott MacKenzie introduces IRISS, a company focused on safety and asset management in the electrical world.</li>
</ul><br/>
<h3>Overview of Iris and Mark Paul</h3>
<ul>
 	<li>IRISS offers a vertically integrated solution for asset management, focusing on electrical safety.</li>
 	<li>Scott MacKenzie shares his background as a former journeyman transmission lineman, expressing his interest in electrical power.</li>
 	<li>IRISS' solutions are described as essential for ensuring the health and safety of electrical assets.</li>
 	<li>Mark Paul is introduced as a key individual at IRISS, with a rich background in engineering and business.</li>
</ul><br/>
<h3>Mark Paul's Background and IRISS' History</h3>
<ul>
 	<li>Mark Paul shares his journey from being an electrical engineer to working with major automotive manufacturers like GM and GE.</li>
 	<li>He discusses his transition to entrepreneurship and his role at Iris, leveraging his experience in small, medium, and large businesses.</li>
 	<li>Scott MacKenzie praises Mark Paul's extensive LinkedIn profile and his background in the electrical space.</li>
 	<li>Mark Paul provides an overview of IRISS' history, starting from its beginnings in a garage in the UK to its global success.</li>
</ul><br/>
<h3>IRISS' Market Focus and Solutions</h3>
<ul>
 	<li>Iris focuses on providing solutions for electrical safety and asset management across various industries.</li>
 	<li>Scott MacKenzie and Mark Paul discuss the broad applicability of IRISS' solutions, from manufacturing to oil and gas.</li>
 	<li>Mark Paul explains the importance of assessing the health of electrical assets to prevent costly issues.</li>
 	<li>IRISS' thermochromic devices are highlighted as a cost-effective solution for monitoring electrical assets.</li>
</ul><br/>
<h3>Thermochromic Devices and Their Applications</h3>
<ul>
 	<li>Mark Paul explains the concept of thermochromic devices, which change color based on temperature to indicate potential issues.</li>
 	<li>He provides examples of how thermochromic devices can be used in everyday items like cell phone chargers to prevent fires.</li>
 	<li>Scott MacKenzie expresses interest in the simplicity and affordability of thermochromic devices.</li>
 	<li>Mark Paul discusses the broader implications of thermochromic devices in industrial settings, including their ability to detect loose connections and prevent electrical loss.</li>
</ul><br/>
<h3>Operations Driven Safety and Reliability</h3>
<ul>
 	<li>Mark Paul introduces the concept of Operations Driven Safety and Reliability (ODSR), emphasizing the importance of empowering operators.</li>
 	<li>He shares his experience at General Motors, where operator feedback was crucial in solving problems quickly.</li>
 	<li>ODSR encourages operators to provide feedback on changes in equipment behavior, enhancing safety and reliability.</li>
 	<li>Mark Paul highlights the importance of condition-based monitoring over time-based maintenance for better asset management.</li>
</ul><br/>
<h3>Ultrasound Inspection Solutions</h3>
<ul>
 	<li>Mark Paul introduces IRISS' new ultrasound inspection solution, which detects sounds in the electrical frequency range.</li>
 	<li>He explains how ultrasound inspection complements infrared inspection by providing another layer of safety.</li>
 	<li>The solution uses software to analyze ultrasound samples and compare them against known waveforms to identify issues.</li>
 	<li>Mark Paul emphasizes the importance of continuous monitoring to ensure the health and safety of electrical assets.</li>
</ul><br/>
<h3>Resilience and Future of Iris</h3>
<ul>
 	<li>Mark Paul discusses the importance of resilience in business, especially in the context of unexpected events like COVID-19.</li>
 	<li>He highlights the need for companies to design equipment that can be repaired without replacement and to maintain ongoing maintenance programs.</li>
 	<li>Mark Paul shares IRISS' goal of being a one-stop source for safety, reliability, and resilience solutions.</li>
 	<li>He expresses excitement about the future of IRISS and the potential for further innovation in the industry.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie and Mark Paul wrap up the conversation, emphasizing the importance of connecting with IRISS for safety and reliability solutions.</li>
 	<li>Mark Paul provides information on how to contact IRISS through their website and LinkedIn.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to IRISS and to stay tuned for future conversations on industrial safety and reliability.</li>
 	<li>The podcast aims to amplify the voices of industry professionals and share innovative solutions to common challenges.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARK PAUL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/markstevenpaul/" target="_blank" rel="noopener">https://www.linkedin.com/in/markstevenpaul/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://iriss.com/" target="_blank" rel="noopener">https://iriss.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/BIVlvqyiTYs
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/mark-paul-iriss]]></link><guid isPermaLink="false">0f376320-a485-4515-ad15-71f8f590a691</guid><itunes:image href="https://artwork.captivate.fm/ef152c5c-bf3e-4e59-b042-e36856125e06/KzcJWxcy_w23ARHKhpy_MY7v.png"/><pubDate>Fri, 07 Mar 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/7b3d48ac-ebdc-4305-b670-6554d99de50f/Mark-Paul-Conversation-Mp3.mp3" length="56759471" type="audio/mpeg"/><itunes:duration>39:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/2fb1bc31-a0c7-4b09-8354-764f2633ecec/index.html" type="text/html"/></item><item><title>Robert Weiss with MultiVision Digital</title><itunes:title>Robert Weiss with MultiVision Digital</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Robert Weiss, President </strong><strong>of MultiVision Digital</strong><strong> </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Media is essential for your long-term success</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Connect with Video for Manufacturing to discuss video marketing strategies for the manufacturing industry.</li>
 	<li>[ ] Develop a strategic video content plan that aligns with business objectives and sales/marketing initiatives.</li>
 	<li>[ ] Incorporate more human elements and authentic voices in manufacturing videos, rather than just showcasing machines.</li>
 	<li>[ ] Explore creating a series of targeted video content (e.g. product overviews, FAQs) instead of a single corporate overview video.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie as the host of the Industrial Talk Podcast, emphasizing the platform's focus on industry innovations and trends.</li>
 	<li>Scott MacKenzie thanks the audience for their support and highlights the importance of problem-solving, innovation, and collaboration in the manufacturing industry.</li>
 	<li>Scott mentions the current location of the podcast at Fabtech in Orlando, clarifying a previous mistake about the event being in New Orleans.</li>
 	<li>Scott introduces Robert Weiss, a returning guest on the show, and expresses excitement about reconnecting with industry professionals.</li>
</ul><br/>
<h3>Connecting with Industry Professionals at Fabtech</h3>
<ul>
 	<li>Robert shares his positive experience of reconnecting with people he hasn't seen in a year and the importance of networking at events like FABTECH.</li>
 	<li>Scott and Robert discuss the value of "shooting the shit" (informal conversations) in building relationships and success in the industry.</li>
 	<li>Robert emphasizes the importance of connecting with people, whether for business or personal reasons, and the potential for future collaborations.</li>
 	<li>Scott asks Robert to provide background on his company, Video for Manufacturing, and its role in storytelling and marketing in the manufacturing industry.</li>
</ul><br/>
<h3>Digital Marketing and Video Production Strategies</h3>
<ul>
 	<li>Robert explains that his company, Video for Manufacturing, positions itself as a digital marketing company with a focus on video production to achieve sales and marketing goals.</li>
 	<li>Robert shares an example of a conversation he had with a client about the importance of SEO and how investing in multiple FAQ videos can be more effective than a single corporate overview video.</li>
 	<li>Scott and Robert discuss the importance of addressing specific problems in videos to attract and engage potential customers.</li>
 	<li>Robert highlights the shift in companies' approach to video marketing, moving from ad hoc to more deliberate and strategic planning.</li>
</ul><br/>
<h3>The Evolution of Video Marketing in Manufacturing</h3>
<ul>
 	<li>Scott inquires about the factors that led to the more strategic approach to video marketing in the manufacturing industry.</li>
 	<li>Robert attributes the change to the natural adoption curve of technology and the increasing understanding of video's importance among companies.</li>
 	<li>Scott and Robert discuss the need for companies to be pragmatic and human in their marketing approaches, emphasizing the importance of showing people behind the products.</li>
 	<li>Robert shares insights on the challenges companies face in getting their employees to appear in videos and the benefits of having people in videos for better engagement.</li>
</ul><br/>
<h3>The Role of Video in the Sales Process</h3>
<ul>
 	<li>Robert explains how video can mimic the sales process by providing detailed information that helps potential customers make informed decisions.</li>
 	<li>Scott and Robert discuss the importance of video in the decision-making process, especially for large purchases like manufacturing equipment.</li>
 	<li>Robert provides an example of a project where they created an eight-minute product overview video and several FAQ videos, which served as a comprehensive sales brochure for a $2-3 million product.</li>
 	<li>Scott and Robert agree that video is becoming increasingly important in the sales process, as it allows potential customers to get detailed information without spending as much time and effort as they would with traditional methods.</li>
</ul><br/>
<h3>Future of Video Marketing in Manufacturing</h3>
<ul>
 	<li>Scott asks Robert about the future of video marketing in the manufacturing industry.</li>
 	<li>Robert predicts that companies will continue to invest in video but will focus more on sales videos rather than just marketing videos.</li>
 	<li>Robert emphasizes the need for a strategic and planned integration of video content into the overall marketing and sales strategy.</li>
 	<li>Scott and Robert discuss the importance of aligning video content with the sales process to achieve better results.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by encouraging companies to adopt a more strategic approach to video marketing and to work with professionals like Robert from Video for Manufacturing.</li>
 	<li>Robert provides his contact information, including the company's website, phone number, and email, and mentions his presence on LinkedIn.</li>
 	<li>Scott thanks the audience for listening and encourages them to stay tuned for more conversations on the Industrial Talk Podcast.</li>
 	<li>The podcast ends with a reminder to attend FABTECH in Chicago next year and to amplify their stories and contributions to the industry.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ROBERT WEISS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robertweissnyc/" target="_blank" rel="noopener">https://www.linkedin.com/in/robertweissnyc/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/multivision-digital/" target="_blank" rel="noopener">https://www.linkedin.com/company/multivision-digital/</a>

<strong>Company Website:</strong> <a href="https://multivisiondigital.com/" target="_blank" rel="noopener">https://multivisiondigital.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/qz4qN2wumXQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Robert Weiss, President </strong><strong>of MultiVision Digital</strong><strong> </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Media is essential for your long-term success</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers.
<h2>Action Items</h2>
<ul>
 	<li>[ ] @Scott MacKenzie - Connect with Video for Manufacturing to discuss video marketing strategies for the manufacturing industry.</li>
 	<li>[ ] Develop a strategic video content plan that aligns with business objectives and sales/marketing initiatives.</li>
 	<li>[ ] Incorporate more human elements and authentic voices in manufacturing videos, rather than just showcasing machines.</li>
 	<li>[ ] Explore creating a series of targeted video content (e.g. product overviews, FAQs) instead of a single corporate overview video.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie as the host of the Industrial Talk Podcast, emphasizing the platform's focus on industry innovations and trends.</li>
 	<li>Scott MacKenzie thanks the audience for their support and highlights the importance of problem-solving, innovation, and collaboration in the manufacturing industry.</li>
 	<li>Scott mentions the current location of the podcast at Fabtech in Orlando, clarifying a previous mistake about the event being in New Orleans.</li>
 	<li>Scott introduces Robert Weiss, a returning guest on the show, and expresses excitement about reconnecting with industry professionals.</li>
</ul><br/>
<h3>Connecting with Industry Professionals at Fabtech</h3>
<ul>
 	<li>Robert shares his positive experience of reconnecting with people he hasn't seen in a year and the importance of networking at events like FABTECH.</li>
 	<li>Scott and Robert discuss the value of "shooting the shit" (informal conversations) in building relationships and success in the industry.</li>
 	<li>Robert emphasizes the importance of connecting with people, whether for business or personal reasons, and the potential for future collaborations.</li>
 	<li>Scott asks Robert to provide background on his company, Video for Manufacturing, and its role in storytelling and marketing in the manufacturing industry.</li>
</ul><br/>
<h3>Digital Marketing and Video Production Strategies</h3>
<ul>
 	<li>Robert explains that his company, Video for Manufacturing, positions itself as a digital marketing company with a focus on video production to achieve sales and marketing goals.</li>
 	<li>Robert shares an example of a conversation he had with a client about the importance of SEO and how investing in multiple FAQ videos can be more effective than a single corporate overview video.</li>
 	<li>Scott and Robert discuss the importance of addressing specific problems in videos to attract and engage potential customers.</li>
 	<li>Robert highlights the shift in companies' approach to video marketing, moving from ad hoc to more deliberate and strategic planning.</li>
</ul><br/>
<h3>The Evolution of Video Marketing in Manufacturing</h3>
<ul>
 	<li>Scott inquires about the factors that led to the more strategic approach to video marketing in the manufacturing industry.</li>
 	<li>Robert attributes the change to the natural adoption curve of technology and the increasing understanding of video's importance among companies.</li>
 	<li>Scott and Robert discuss the need for companies to be pragmatic and human in their marketing approaches, emphasizing the importance of showing people behind the products.</li>
 	<li>Robert shares insights on the challenges companies face in getting their employees to appear in videos and the benefits of having people in videos for better engagement.</li>
</ul><br/>
<h3>The Role of Video in the Sales Process</h3>
<ul>
 	<li>Robert explains how video can mimic the sales process by providing detailed information that helps potential customers make informed decisions.</li>
 	<li>Scott and Robert discuss the importance of video in the decision-making process, especially for large purchases like manufacturing equipment.</li>
 	<li>Robert provides an example of a project where they created an eight-minute product overview video and several FAQ videos, which served as a comprehensive sales brochure for a $2-3 million product.</li>
 	<li>Scott and Robert agree that video is becoming increasingly important in the sales process, as it allows potential customers to get detailed information without spending as much time and effort as they would with traditional methods.</li>
</ul><br/>
<h3>Future of Video Marketing in Manufacturing</h3>
<ul>
 	<li>Scott asks Robert about the future of video marketing in the manufacturing industry.</li>
 	<li>Robert predicts that companies will continue to invest in video but will focus more on sales videos rather than just marketing videos.</li>
 	<li>Robert emphasizes the need for a strategic and planned integration of video content into the overall marketing and sales strategy.</li>
 	<li>Scott and Robert discuss the importance of aligning video content with the sales process to achieve better results.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by encouraging companies to adopt a more strategic approach to video marketing and to work with professionals like Robert from Video for Manufacturing.</li>
 	<li>Robert provides his contact information, including the company's website, phone number, and email, and mentions his presence on LinkedIn.</li>
 	<li>Scott thanks the audience for listening and encourages them to stay tuned for more conversations on the Industrial Talk Podcast.</li>
 	<li>The podcast ends with a reminder to attend FABTECH in Chicago next year and to amplify their stories and contributions to the industry.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ROBERT WEISS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robertweissnyc/" target="_blank" rel="noopener">https://www.linkedin.com/in/robertweissnyc/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/multivision-digital/" target="_blank" rel="noopener">https://www.linkedin.com/company/multivision-digital/</a>

<strong>Company Website:</strong> <a href="https://multivisiondigital.com/" target="_blank" rel="noopener">https://multivisiondigital.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/qz4qN2wumXQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/robert-weiss-videoformanufacturing]]></link><guid isPermaLink="false">0a82b476-84d1-4da2-a0e9-e7fcd3e9fecd</guid><itunes:image href="https://artwork.captivate.fm/aa8f11ce-c033-4cc6-9ff7-8c28c645a8bb/1-oPllaFuA1EunQYqEcwiw1i.png"/><pubDate>Wed, 05 Mar 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/12f68d70-309d-4682-a0dd-0c9ba8b4c9a3/Robert-Weiss-Video-for-Manufacturing-Mp3.mp3" length="25409519" type="audio/mpeg"/><itunes:duration>17:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Emmanuel Penzes with The Qt Company</title><itunes:title>Emmanuel Penzes with The Qt Company</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Emmanuel Penzes, Sr. Solutions Engineer with The Qt Company </strong>about "The power behind improving the user interface"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie hosts Emmanuel Penzes, a solution engineer at the Qt Group, on the Industrial Talk Podcast. Emmanuel discusses the importance of user interfaces (UI) in software development, emphasizing simplicity and functionality. He highlights the role of designers over developers in UI design and the use of analytics to improve user experience. Emmanuel also touches on the need for flexibility in UI design to accommodate updates and hardware capabilities. Looking ahead, he sees potential in autonomous driving and digital twins. Scott stresses the critical role of well-designed UIs in user engagement and encourages listeners to connect with Emmanuel and attend the IoT Solutions World Congress in Barcelona.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Emmanuel Penzes on LinkedIn to continue the discussion on UI design best practices.</li>
 	<li>[ ] Explore the Qt Group's tools and solutions for creating optimized user interfaces, especially for IoT and embedded systems.</li>
 	<li>[ ] Consider incorporating user feedback and analytics into the UI design process to ensure a smooth and intuitive user experience.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to the Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry professionals and their innovations.</li>
 	<li>Scott thanks the audience for their continued support and highlights the importance of celebrating industry professionals.</li>
 	<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, and Scott encourages listeners to attend next year.</li>
 	<li>Scott introduces Emmanuel from the Qt Group, who will discuss user interfaces and their importance.</li>
</ul><br/>
<h3>Emmanuel's Background and Role</h3>
<ul>
 	<li>Emmanuel shares his background, mentioning his origins in France and his current residence in Paris.</li>
 	<li>Emmanuel has a decade of experience as a software developer, including a four-year stint in Australia to improve his English.</li>
 	<li>He has been with the Qt Group for the past five years, working as a solution engineer to help customers find the right software solutions.</li>
 	<li>Scott expresses his passion for well-designed user interfaces and asks Emmanuel to explain their importance.</li>
</ul><br/>
<h3>Defining a Good User Interface</h3>
<ul>
 	<li>Emmanuel explains that a good user interface is one that is easy and simple to use, minimizing frustration for the user.</li>
 	<li>He emphasizes the need to balance functionality without overcomplicating the interface, as too many features can confuse users.</li>
 	<li>Scott shares his personal frustration with complex user interfaces and pop-ups, highlighting the importance of simplicity.</li>
 	<li>Emmanuel discusses the role of designers in creating user interfaces, separate from developers who focus on coding.</li>
</ul><br/>
<h3>Balancing Functionality and User Experience</h3>
<ul>
 	<li>Emmanuel talks about the importance of using dedicated designers for user interfaces and user experience.</li>
 	<li>He mentions the use of tools and analytics to gather customer feedback and improve user interfaces.</li>
 	<li>Scott asks about the process of guiding clients through the design process, emphasizing the need for flexibility and responsiveness.</li>
 	<li>Emmanuel explains the importance of considering hardware limitations and ensuring smooth performance to avoid frustration.</li>
</ul><br/>
<h3>Future Trends and Automotive Applications</h3>
<ul>
 	<li>Scott and Emmanuel discuss the future of user interfaces, particularly in the context of autonomous driving and digital twins.</li>
 	<li>Emmanuel highlights the importance of creating a consistent environment inside the car to match what the car sees and does.</li>
 	<li>Scott emphasizes the critical role of user interface design in user engagement and product usability.</li>
 	<li>Emmanuel provides his contact information for listeners interested in reaching out for further discussions.</li>
</ul><br/>
<h3>Closing Remarks and Event Promotion</h3>
<ul>
 	<li>Scott wraps up the conversation, reiterating the importance of well-designed user interfaces for user engagement.</li>
 	<li>He encourages listeners to follow Emmanuel on LinkedIn and reach out to him for further discussions.</li>
 	<li>Scott promotes the IoT Solutions World Congress and the upcoming Barcelona Cyber Security Congress, urging listeners to attend.</li>
 	<li>The podcast concludes with a reminder to educate, collaborate, and innovate, emphasizing the importance of connecting with industry professionals like Emmanuel.</li>
</ul><br/>
</div>
</div>
</div>
<div>

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

</div>
<h2>EMMANUEL PENZES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/emmanuel-penzes/" target="_blank" rel="noopener">https://www.linkedin.com/in/emmanuel-penzes/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/qtgroup/" target="_blank" rel="noopener">https://www.linkedin.com/company/qtgroup/</a>

<strong>Company Website:  </strong><a href="https://www.qt.io/" target="_blank" rel="noopener">https://www.qt.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/5-rbF8yAI4M
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Emmanuel Penzes, Sr. Solutions Engineer with The Qt Company </strong>about "The power behind improving the user interface"<strong>.</strong>
<div>
<div>
<div>

Scott MacKenzie hosts Emmanuel Penzes, a solution engineer at the Qt Group, on the Industrial Talk Podcast. Emmanuel discusses the importance of user interfaces (UI) in software development, emphasizing simplicity and functionality. He highlights the role of designers over developers in UI design and the use of analytics to improve user experience. Emmanuel also touches on the need for flexibility in UI design to accommodate updates and hardware capabilities. Looking ahead, he sees potential in autonomous driving and digital twins. Scott stresses the critical role of well-designed UIs in user engagement and encourages listeners to connect with Emmanuel and attend the IoT Solutions World Congress in Barcelona.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Emmanuel Penzes on LinkedIn to continue the discussion on UI design best practices.</li>
 	<li>[ ] Explore the Qt Group's tools and solutions for creating optimized user interfaces, especially for IoT and embedded systems.</li>
 	<li>[ ] Consider incorporating user feedback and analytics into the UI design process to ensure a smooth and intuitive user experience.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to the Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry professionals and their innovations.</li>
 	<li>Scott thanks the audience for their continued support and highlights the importance of celebrating industry professionals.</li>
 	<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, and Scott encourages listeners to attend next year.</li>
 	<li>Scott introduces Emmanuel from the Qt Group, who will discuss user interfaces and their importance.</li>
</ul><br/>
<h3>Emmanuel's Background and Role</h3>
<ul>
 	<li>Emmanuel shares his background, mentioning his origins in France and his current residence in Paris.</li>
 	<li>Emmanuel has a decade of experience as a software developer, including a four-year stint in Australia to improve his English.</li>
 	<li>He has been with the Qt Group for the past five years, working as a solution engineer to help customers find the right software solutions.</li>
 	<li>Scott expresses his passion for well-designed user interfaces and asks Emmanuel to explain their importance.</li>
</ul><br/>
<h3>Defining a Good User Interface</h3>
<ul>
 	<li>Emmanuel explains that a good user interface is one that is easy and simple to use, minimizing frustration for the user.</li>
 	<li>He emphasizes the need to balance functionality without overcomplicating the interface, as too many features can confuse users.</li>
 	<li>Scott shares his personal frustration with complex user interfaces and pop-ups, highlighting the importance of simplicity.</li>
 	<li>Emmanuel discusses the role of designers in creating user interfaces, separate from developers who focus on coding.</li>
</ul><br/>
<h3>Balancing Functionality and User Experience</h3>
<ul>
 	<li>Emmanuel talks about the importance of using dedicated designers for user interfaces and user experience.</li>
 	<li>He mentions the use of tools and analytics to gather customer feedback and improve user interfaces.</li>
 	<li>Scott asks about the process of guiding clients through the design process, emphasizing the need for flexibility and responsiveness.</li>
 	<li>Emmanuel explains the importance of considering hardware limitations and ensuring smooth performance to avoid frustration.</li>
</ul><br/>
<h3>Future Trends and Automotive Applications</h3>
<ul>
 	<li>Scott and Emmanuel discuss the future of user interfaces, particularly in the context of autonomous driving and digital twins.</li>
 	<li>Emmanuel highlights the importance of creating a consistent environment inside the car to match what the car sees and does.</li>
 	<li>Scott emphasizes the critical role of user interface design in user engagement and product usability.</li>
 	<li>Emmanuel provides his contact information for listeners interested in reaching out for further discussions.</li>
</ul><br/>
<h3>Closing Remarks and Event Promotion</h3>
<ul>
 	<li>Scott wraps up the conversation, reiterating the importance of well-designed user interfaces for user engagement.</li>
 	<li>He encourages listeners to follow Emmanuel on LinkedIn and reach out to him for further discussions.</li>
 	<li>Scott promotes the IoT Solutions World Congress and the upcoming Barcelona Cyber Security Congress, urging listeners to attend.</li>
 	<li>The podcast concludes with a reminder to educate, collaborate, and innovate, emphasizing the importance of connecting with industry professionals like Emmanuel.</li>
</ul><br/>
</div>
</div>
</div>
<div>

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

</div>
<h2>EMMANUEL PENZES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/emmanuel-penzes/" target="_blank" rel="noopener">https://www.linkedin.com/in/emmanuel-penzes/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/qtgroup/" target="_blank" rel="noopener">https://www.linkedin.com/company/qtgroup/</a>

<strong>Company Website:  </strong><a href="https://www.qt.io/" target="_blank" rel="noopener">https://www.qt.io/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/5-rbF8yAI4M
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

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<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/emmanuel-penzes-the-qt-io]]></link><guid isPermaLink="false">3c41c048-87a9-4dc3-b961-91db0bbd8f7f</guid><itunes:image href="https://artwork.captivate.fm/b5e8a139-2507-4665-94f5-fa666931e927/4W4zdSzVtB-N5baQo5HXPcJ8.png"/><pubDate>Mon, 03 Mar 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/87b9a1ae-df58-458b-a6b9-67978387ffc9/Emmanuel-Penzes-Qt-Group-Mp3.mp3" length="17303471" type="audio/mpeg"/><itunes:duration>12:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Bill Green with Fluke Reliability</title><itunes:title>Bill Green with Fluke Reliability</itunes:title><description><![CDATA[Scott MacKenzie interviews Bill Green from Fluke Reliability about their upcoming event, <a href="https://events.bizzabo.com/638073" target="_blank" rel="noopener">Xcelerate 2025</a>, in Austin, Texas. Xcelerate is a premier reliability, asset management, and maintenance event, focusing on collaboration, education, and innovation. Bill highlights the event's history, starting with user conferences in 2007-2008, and its evolution into a significant networking and learning platform. He discusses the integration of Fluke and Azima technologies, emphasizing the importance of meaningful data and AI in enhancing user experience. The event aims to provide comprehensive solutions and insights for reliability professionals at all levels.
<div>
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Promote the Xcelerate 2025 event and provide the event details to interested parties.</li>
 	<li>[ ] Explore ways to capture and replicate the energy and collaborative spirit of the Xcelerate event throughout the year.</li>
 	<li>[ ] Continue to work closely with the product management team to prioritize customer feedback and incorporate it into the development of Fluke Reliability's solutions.</li>
 	<li>[ ] Highlight the connected, integrated nature of Fluke Reliability's suite of solutions and the benefits it provides to customers at the Xcelerate event.</li>
 	<li>[ ] Ensure the Xcelerate event caters to attendees at various stages of their reliability journey, from beginners to seasoned professionals.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast and thanks them for their support.</li>
 	<li>Scott emphasizes the importance of industry professionals in solving problems, collaborating, and innovating to make the world a better place.</li>
 	<li>Scott introduces Bill Green from Fluke Reliability to discuss their upcoming event, Accelerate.</li>
</ul><br/>
<h3>Overview of Xcelerate Event</h3>
<ul>
 	<li>Scott mentions that the Accelerate event is in Austin, Texas, and is a premier reliability, asset management, and maintenance event.</li>
 	<li>Scott highlights the importance of the event for networking, collaboration, and getting answers to questions.</li>
 	<li>Scott shares his excitement about the energy and innovation at these events, emphasizing the collegial spirit and desire to help each other succeed.</li>
 	<li>Scott encourages listeners to reach out to Bill Green for conversations and to be part of the network.</li>
</ul><br/>
<h3>Importance of Collaboration, Education, and Innovation</h3>
<ul>
 	<li>Scott discusses the three key components industry needs to focus on: collaboration, education, and innovation.</li>
 	<li>He emphasizes the importance of finding trusted individuals to collaborate with and keeping current with industry education.</li>
 	<li>Scott explains how education and collaboration lead to innovation, which helps in achieving bottom-line value and maintaining a competitive advantage.</li>
 	<li>Scott encourages listeners to reach out to Industrial Talk for conversations and to share their stories and innovations.</li>
</ul><br/>
<h3>Introduction of Bill Green from Fluke Reliability</h3>
<ul>
 	<li>Scott introduces Bill Green, Vice President of Customer Success at Fluke Reliability, and asks him to provide a background on his role.</li>
 	<li>Bill shares his 15-year tenure with Fluke Reliability and the acquisition of Fluke by eight years ago.</li>
 	<li>Bill expresses his passion for talking to customers and solving their problems with technology.</li>
 	<li>Scott praises the customer engagement and desire to find solutions at Fluke Reliability events.</li>
</ul><br/>
<h3>History and Purpose of Xcelerate Event</h3>
<ul>
 	<li>Bill explains the origins of the Accelerate event, starting with user conferences in 2007-2008 and rejuvenating the concept in 2009-2010.</li>
 	<li>The event initially focused on training, best practices, networking, and sharing customer success stories.</li>
 	<li>Bill highlights the growth of the event and its branding as Accelerate, emphasizing its importance in bringing customers together.</li>
 	<li>The event aims to provide added value outside of technology, including consulting and networking opportunities.</li>
</ul><br/>
<h3>Innovation and Customer Success Stories</h3>
<ul>
 	<li>Scott and Bill discuss the innovation and ingenuity of maintenance and reliability professionals.</li>
 	<li>Bill shares examples of customers using Fluke Reliability tools to solve complex problems and achieve success.</li>
 	<li>The event highlights big success stories and the role of customers in achieving these outcomes.</li>
 	<li>Bill emphasizes the importance of collaboration and support from Fluke Reliability in customer success.</li>
</ul><br/>
<h3>Integration of Fluke and Emerson Technologies</h3>
<ul>
 	<li>Scott and Bill discuss the integration of Fluke and Emerson technologies and the benefits for customers.</li>
 	<li>Bill explains how the integration allows for a comprehensive, seamless solution that provides meaningful insights.</li>
 	<li>The event showcases the entire suite of Fluke Reliability and tools, demonstrating their integration and benefits.</li>
 	<li>Bill highlights the importance of meaningful data and actions behind the insights provided by the integrated solutions.</li>
</ul><br/>
<h3>Future of Fluke Reliability and AI</h3>
<ul>
 	<li>Bill discusses the future of Fluke Reliability, including new platforms and integrations with other technologies.</li>
 	<li>The event will showcase connected solutions and the role of AI in enhancing user experience and productivity.</li>
 	<li>Bill emphasizes the importance of making the user experience better while providing valuable insights.</li>
 	<li>The event will feature discussions on the role of AI and how it can benefit users in the reliability space.</li>
</ul><br/>
<h3>User-Friendliness and Comprehensive Solutions</h3>
<ul>
 	<li>Scott praises the user-friendliness of Fluke Reliability's suite of solutions and the importance of island systems.</li>
 	<li>Bill explains the goal of providing comprehensive, seamless solutions that provide real, meaningful insights.</li>
 	<li>The event will demonstrate how Fluke Reliability's tools can be integrated into customers' processes and provide actionable insights.</li>
 	<li>Bill highlights the importance of meaningful data and the role of AI in enhancing the user experience.</li>
</ul><br/>
<h3>Target Audience and Tracks at Xcelerate Event</h3>
<ul>
 	<li>Bill explains the different tracks at the Accelerate event, catering to various personas and stages of the reliability journey.</li>
 	<li>The event will feature tracks on innovation, future trends, tailored monitoring, alignment, insights from the maintenance world, and excellence.</li>
 	<li>The event aims to provide value to C-level executives, technicians, and everyone in between, tailoring the agenda to their needs.</li>
 	<li>Bill emphasizes the importance of providing a comprehensive experience for all attendees, regardless of their stage in the reliability journey.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott thanks Bill for the conversation and highlights the importance of attending the Accelerate event.</li>
 	<li>Bill provides information on how to register for the event and emphasizes the value it provides to attendees.</li>
 	<li>Scott encourages listeners to connect with Bill and Fluke Reliability on LinkedIn and to attend the event to network and learn.</li>
 	<li>Scott wraps up the podcast, emphasizing the importance of collaboration, education, and innovation in the industry and the value of the Xcelerate event.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BILL GREEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bill-green-b2739228/" target="_blank" rel="noopener">https://www.linkedin.com/in/bill-green-b2739228/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/UxUKtbeK1lg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a...]]></description><content:encoded><![CDATA[Scott MacKenzie interviews Bill Green from Fluke Reliability about their upcoming event, <a href="https://events.bizzabo.com/638073" target="_blank" rel="noopener">Xcelerate 2025</a>, in Austin, Texas. Xcelerate is a premier reliability, asset management, and maintenance event, focusing on collaboration, education, and innovation. Bill highlights the event's history, starting with user conferences in 2007-2008, and its evolution into a significant networking and learning platform. He discusses the integration of Fluke and Azima technologies, emphasizing the importance of meaningful data and AI in enhancing user experience. The event aims to provide comprehensive solutions and insights for reliability professionals at all levels.
<div>
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Promote the Xcelerate 2025 event and provide the event details to interested parties.</li>
 	<li>[ ] Explore ways to capture and replicate the energy and collaborative spirit of the Xcelerate event throughout the year.</li>
 	<li>[ ] Continue to work closely with the product management team to prioritize customer feedback and incorporate it into the development of Fluke Reliability's solutions.</li>
 	<li>[ ] Highlight the connected, integrated nature of Fluke Reliability's suite of solutions and the benefits it provides to customers at the Xcelerate event.</li>
 	<li>[ ] Ensure the Xcelerate event caters to attendees at various stages of their reliability journey, from beginners to seasoned professionals.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast and thanks them for their support.</li>
 	<li>Scott emphasizes the importance of industry professionals in solving problems, collaborating, and innovating to make the world a better place.</li>
 	<li>Scott introduces Bill Green from Fluke Reliability to discuss their upcoming event, Accelerate.</li>
</ul><br/>
<h3>Overview of Xcelerate Event</h3>
<ul>
 	<li>Scott mentions that the Accelerate event is in Austin, Texas, and is a premier reliability, asset management, and maintenance event.</li>
 	<li>Scott highlights the importance of the event for networking, collaboration, and getting answers to questions.</li>
 	<li>Scott shares his excitement about the energy and innovation at these events, emphasizing the collegial spirit and desire to help each other succeed.</li>
 	<li>Scott encourages listeners to reach out to Bill Green for conversations and to be part of the network.</li>
</ul><br/>
<h3>Importance of Collaboration, Education, and Innovation</h3>
<ul>
 	<li>Scott discusses the three key components industry needs to focus on: collaboration, education, and innovation.</li>
 	<li>He emphasizes the importance of finding trusted individuals to collaborate with and keeping current with industry education.</li>
 	<li>Scott explains how education and collaboration lead to innovation, which helps in achieving bottom-line value and maintaining a competitive advantage.</li>
 	<li>Scott encourages listeners to reach out to Industrial Talk for conversations and to share their stories and innovations.</li>
</ul><br/>
<h3>Introduction of Bill Green from Fluke Reliability</h3>
<ul>
 	<li>Scott introduces Bill Green, Vice President of Customer Success at Fluke Reliability, and asks him to provide a background on his role.</li>
 	<li>Bill shares his 15-year tenure with Fluke Reliability and the acquisition of Fluke by eight years ago.</li>
 	<li>Bill expresses his passion for talking to customers and solving their problems with technology.</li>
 	<li>Scott praises the customer engagement and desire to find solutions at Fluke Reliability events.</li>
</ul><br/>
<h3>History and Purpose of Xcelerate Event</h3>
<ul>
 	<li>Bill explains the origins of the Accelerate event, starting with user conferences in 2007-2008 and rejuvenating the concept in 2009-2010.</li>
 	<li>The event initially focused on training, best practices, networking, and sharing customer success stories.</li>
 	<li>Bill highlights the growth of the event and its branding as Accelerate, emphasizing its importance in bringing customers together.</li>
 	<li>The event aims to provide added value outside of technology, including consulting and networking opportunities.</li>
</ul><br/>
<h3>Innovation and Customer Success Stories</h3>
<ul>
 	<li>Scott and Bill discuss the innovation and ingenuity of maintenance and reliability professionals.</li>
 	<li>Bill shares examples of customers using Fluke Reliability tools to solve complex problems and achieve success.</li>
 	<li>The event highlights big success stories and the role of customers in achieving these outcomes.</li>
 	<li>Bill emphasizes the importance of collaboration and support from Fluke Reliability in customer success.</li>
</ul><br/>
<h3>Integration of Fluke and Emerson Technologies</h3>
<ul>
 	<li>Scott and Bill discuss the integration of Fluke and Emerson technologies and the benefits for customers.</li>
 	<li>Bill explains how the integration allows for a comprehensive, seamless solution that provides meaningful insights.</li>
 	<li>The event showcases the entire suite of Fluke Reliability and tools, demonstrating their integration and benefits.</li>
 	<li>Bill highlights the importance of meaningful data and actions behind the insights provided by the integrated solutions.</li>
</ul><br/>
<h3>Future of Fluke Reliability and AI</h3>
<ul>
 	<li>Bill discusses the future of Fluke Reliability, including new platforms and integrations with other technologies.</li>
 	<li>The event will showcase connected solutions and the role of AI in enhancing user experience and productivity.</li>
 	<li>Bill emphasizes the importance of making the user experience better while providing valuable insights.</li>
 	<li>The event will feature discussions on the role of AI and how it can benefit users in the reliability space.</li>
</ul><br/>
<h3>User-Friendliness and Comprehensive Solutions</h3>
<ul>
 	<li>Scott praises the user-friendliness of Fluke Reliability's suite of solutions and the importance of island systems.</li>
 	<li>Bill explains the goal of providing comprehensive, seamless solutions that provide real, meaningful insights.</li>
 	<li>The event will demonstrate how Fluke Reliability's tools can be integrated into customers' processes and provide actionable insights.</li>
 	<li>Bill highlights the importance of meaningful data and the role of AI in enhancing the user experience.</li>
</ul><br/>
<h3>Target Audience and Tracks at Xcelerate Event</h3>
<ul>
 	<li>Bill explains the different tracks at the Accelerate event, catering to various personas and stages of the reliability journey.</li>
 	<li>The event will feature tracks on innovation, future trends, tailored monitoring, alignment, insights from the maintenance world, and excellence.</li>
 	<li>The event aims to provide value to C-level executives, technicians, and everyone in between, tailoring the agenda to their needs.</li>
 	<li>Bill emphasizes the importance of providing a comprehensive experience for all attendees, regardless of their stage in the reliability journey.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott thanks Bill for the conversation and highlights the importance of attending the Accelerate event.</li>
 	<li>Bill provides information on how to register for the event and emphasizes the value it provides to attendees.</li>
 	<li>Scott encourages listeners to connect with Bill and Fluke Reliability on LinkedIn and to attend the event to network and learn.</li>
 	<li>Scott wraps up the podcast, emphasizing the importance of collaboration, education, and innovation in the industry and the value of the Xcelerate event.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BILL GREEN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bill-green-b2739228/" target="_blank" rel="noopener">https://www.linkedin.com/in/bill-green-b2739228/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/UxUKtbeK1lg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/bill-green-with-fluke-reliability]]></link><guid isPermaLink="false">0e4b9e49-7bcc-482e-9458-5011f7f0a56b</guid><itunes:image href="https://artwork.captivate.fm/6a2c30dd-d0f5-4b83-aab5-23b3f5726303/GAdYC1Fw9_mz5fMVWcNNeajo.png"/><pubDate>Fri, 28 Feb 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/900e8b14-9ccc-4da4-b1f8-efecbbe09567/Bill-Green-Conversation-Mp3.mp3" length="47132783" type="audio/mpeg"/><itunes:duration>32:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Doug Morter with Northern Water</title><itunes:title>Doug Morter with Northern Water</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Doug Morter, Asset Manager at Northern Water </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Innovation that improves water quality and safety</span>"<strong>.</strong>
<div>
<div>
<div>

Doug Morter from Northern Water discussed the importance of water, which constitutes 80% of the human body, and the role of Northern Water in supplying water to 1.3 million end users in Colorado. He highlighted the use of Maintenance Connection software for asset management, which has been crucial since 2013 floods. Northern Water is building the largest dam in the U.S. in 30 years, using an asphalt core for environmental impact. Doug emphasized the need for AI and machine learning to optimize preventive maintenance schedules and the potential future migration to cloud solutions for better user experiences and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Northern Water to get in touch with Doug Morter, who can provide more information on their use of Maintenance Connection.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industry professionals who solve problems and make the world better.</li>
 	<li>Scott mentions the current broadcast location at a crew in San Antonio, Texas, and the anticipation of a barbecue lunch.</li>
 	<li>Scott introduces the guest, Doug Morton, from Northern Water, and the topic of discussion, maintenance connection and its use in Northern Water's business.</li>
</ul><br/>
<h3>Doug Morton's Background and Northern Water Overview</h3>
<ul>
 	<li>Doug Morton joins the conversation, and Scott thanks him for participating.</li>
 	<li>Doug shares his background, mentioning his four and a half years at Northern Water and his transition from operations to administration for maintenance connection.</li>
 	<li>Northern Water is described as a utility in Colorado, serving 1.3 million end users and being the fifth largest agricultural county in the US.</li>
 	<li>Doug explains the role of Northern Water in conveying water from the western to the eastern side of the Continental Divide and the historical significance of their projects.</li>
</ul><br/>
<h3>Technical Feats and Water Management</h3>
<ul>
 	<li>Doug discusses the engineering feat of building a tunnel under Rocky Mountain National Park in the 1940s, using a mirror to ensure alignment.</li>
 	<li>Scott expresses amazement at the technical achievement and the use of a mirror for alignment.</li>
 	<li>Doug elaborates on Northern Water's role in delivering high-quality water from snowmelt reservoirs to municipalities and agriculture, improving communities' water quality.</li>
 	<li>The conversation highlights the importance of water management and the challenges of delivering water to areas with limited rainfall.</li>
</ul><br/>
<h3>Maintenance Connection and Disaster Mitigation</h3>
<ul>
 	<li>Doug explains the critical role of Maintenance Connection in disaster mitigation, particularly after the 2013 floods, where they collaborated with FEMA.</li>
 	<li>The software helped Northern Water manage disaster recovery efforts by logging driver hours and other data to ensure full reimbursement.</li>
 	<li>Scott inquires about the asset management capabilities of Maintenance Connection, and Doug confirms its importance for managing a wide range of assets, from lawnmowers to a half-billion-dollar dam.</li>
 	<li>Doug shares details about the largest dam built in the US in the last 30 years, which is being constructed using an asphalt core for environmental and cost-efficiency reasons.</li>
</ul><br/>
<h3>AI and Machine Learning in Water Management</h3>
<ul>
 	<li>Doug discusses the use of AI and machine learning in optimizing preventive maintenance schedules for Northern Water's assets.</li>
 	<li>The conversation touches on the integration of AI with Power BI to allow managers to ask questions about data and get quick analytics.</li>
 	<li>Scott and Doug explore the potential of cloud solutions for data storage and the challenges of data security and foreign data concerns.</li>
 	<li>Doug emphasizes the importance of staying updated with technology to maintain secure, high-quality water delivery and prevent infrastructure failures.</li>
</ul><br/>
<h3>Future of Water Utility Management</h3>
<ul>
 	<li>Doug predicts the future of water utility management will involve more efficient AI-driven work order management due to potential labor crunches.</li>
 	<li>He highlights the increasing responsibilities of water utilities, including source water protection and managing wildfire risks.</li>
 	<li>Scott and Doug discuss the importance of using maintenance tools to ensure continuous water delivery and prevent failures.</li>
 	<li>Doug encourages collaboration with Northern Water for those interested in Maintenance Connection and its applications.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his enjoyment of the discussion and the importance of showcasing technology in action.</li>
 	<li>Scott invites listeners to reach out to Northern Water for more information and collaboration opportunities.</li>
 	<li>The podcast concludes with Scott thanking Doug and the audience, emphasizing the passion and engagement at the event.</li>
 	<li>Scott promotes the Industrial Talk podcast network and encourages listeners to share their stories and technologies to help others in the industry.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DOUG MORTER'S CONTACT INFORMATION:</h2>
<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/northern-water/" target="_blank" rel="noopener">https://www.linkedin.com/company/northern-water/</a>

<strong>Company Website:</strong> <a href="https://www.northernwater.org/" target="_blank" rel="noopener">https://www.northernwater.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8_JGTydUX9U
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Doug Morter, Asset Manager at Northern Water </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Innovation that improves water quality and safety</span>"<strong>.</strong>
<div>
<div>
<div>

Doug Morter from Northern Water discussed the importance of water, which constitutes 80% of the human body, and the role of Northern Water in supplying water to 1.3 million end users in Colorado. He highlighted the use of Maintenance Connection software for asset management, which has been crucial since 2013 floods. Northern Water is building the largest dam in the U.S. in 30 years, using an asphalt core for environmental impact. Doug emphasized the need for AI and machine learning to optimize preventive maintenance schedules and the potential future migration to cloud solutions for better user experiences and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Northern Water to get in touch with Doug Morter, who can provide more information on their use of Maintenance Connection.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industry professionals who solve problems and make the world better.</li>
 	<li>Scott mentions the current broadcast location at a crew in San Antonio, Texas, and the anticipation of a barbecue lunch.</li>
 	<li>Scott introduces the guest, Doug Morton, from Northern Water, and the topic of discussion, maintenance connection and its use in Northern Water's business.</li>
</ul><br/>
<h3>Doug Morton's Background and Northern Water Overview</h3>
<ul>
 	<li>Doug Morton joins the conversation, and Scott thanks him for participating.</li>
 	<li>Doug shares his background, mentioning his four and a half years at Northern Water and his transition from operations to administration for maintenance connection.</li>
 	<li>Northern Water is described as a utility in Colorado, serving 1.3 million end users and being the fifth largest agricultural county in the US.</li>
 	<li>Doug explains the role of Northern Water in conveying water from the western to the eastern side of the Continental Divide and the historical significance of their projects.</li>
</ul><br/>
<h3>Technical Feats and Water Management</h3>
<ul>
 	<li>Doug discusses the engineering feat of building a tunnel under Rocky Mountain National Park in the 1940s, using a mirror to ensure alignment.</li>
 	<li>Scott expresses amazement at the technical achievement and the use of a mirror for alignment.</li>
 	<li>Doug elaborates on Northern Water's role in delivering high-quality water from snowmelt reservoirs to municipalities and agriculture, improving communities' water quality.</li>
 	<li>The conversation highlights the importance of water management and the challenges of delivering water to areas with limited rainfall.</li>
</ul><br/>
<h3>Maintenance Connection and Disaster Mitigation</h3>
<ul>
 	<li>Doug explains the critical role of Maintenance Connection in disaster mitigation, particularly after the 2013 floods, where they collaborated with FEMA.</li>
 	<li>The software helped Northern Water manage disaster recovery efforts by logging driver hours and other data to ensure full reimbursement.</li>
 	<li>Scott inquires about the asset management capabilities of Maintenance Connection, and Doug confirms its importance for managing a wide range of assets, from lawnmowers to a half-billion-dollar dam.</li>
 	<li>Doug shares details about the largest dam built in the US in the last 30 years, which is being constructed using an asphalt core for environmental and cost-efficiency reasons.</li>
</ul><br/>
<h3>AI and Machine Learning in Water Management</h3>
<ul>
 	<li>Doug discusses the use of AI and machine learning in optimizing preventive maintenance schedules for Northern Water's assets.</li>
 	<li>The conversation touches on the integration of AI with Power BI to allow managers to ask questions about data and get quick analytics.</li>
 	<li>Scott and Doug explore the potential of cloud solutions for data storage and the challenges of data security and foreign data concerns.</li>
 	<li>Doug emphasizes the importance of staying updated with technology to maintain secure, high-quality water delivery and prevent infrastructure failures.</li>
</ul><br/>
<h3>Future of Water Utility Management</h3>
<ul>
 	<li>Doug predicts the future of water utility management will involve more efficient AI-driven work order management due to potential labor crunches.</li>
 	<li>He highlights the increasing responsibilities of water utilities, including source water protection and managing wildfire risks.</li>
 	<li>Scott and Doug discuss the importance of using maintenance tools to ensure continuous water delivery and prevent failures.</li>
 	<li>Doug encourages collaboration with Northern Water for those interested in Maintenance Connection and its applications.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his enjoyment of the discussion and the importance of showcasing technology in action.</li>
 	<li>Scott invites listeners to reach out to Northern Water for more information and collaboration opportunities.</li>
 	<li>The podcast concludes with Scott thanking Doug and the audience, emphasizing the passion and engagement at the event.</li>
 	<li>Scott promotes the Industrial Talk podcast network and encourages listeners to share their stories and technologies to help others in the industry.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DOUG MORTER'S CONTACT INFORMATION:</h2>
<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/northern-water/" target="_blank" rel="noopener">https://www.linkedin.com/company/northern-water/</a>

<strong>Company Website:</strong> <a href="https://www.northernwater.org/" target="_blank" rel="noopener">https://www.northernwater.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8_JGTydUX9U
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/doug-morter-with-northern-water]]></link><guid isPermaLink="false">76753064-1a3c-46bd-ad64-d3e884c02214</guid><itunes:image href="https://artwork.captivate.fm/c0dc81d8-5374-4cef-98b2-959fb84af47b/shDtucU_c6K_J1qbrFc-_6el.png"/><pubDate>Wed, 26 Feb 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/7f859fc7-9aa8-4bff-8eef-bc64ad8013a5/Doug-Morter-Northern-Water-Mp3.mp3" length="23967791" type="audio/mpeg"/><itunes:duration>16:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Robin and Paige Roberts with Central Power Systems and Services</title><itunes:title>Robin and Paige Roberts with Central Power Systems and Services</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Paige and Robin Roberts with Central Power Systems and Services </strong>about "Backup power solutions for a hungry market".
<div>
<div>

Robin and Paige Roberts from Central Power Systems and Services discussed their company's growth and innovations at Power Gen Dallas. Central Power, which Robin acquired 10 years ago, has grown from a $100 million to a projected $1 billion company by 2025. They specialize in mid-sized natural gas generators for oil fields, producing hundreds annually. The company is vertically integrated, handling manufacturing and services, a rarity in the industry. Paige highlighted their recent hiring of 100 new employees, emphasizing the importance of company culture. They also discussed the booming data center market and the challenges of distributed energy.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Robin Roberts on Facebook at <a href="https://www.robinrobertsracing.com/" target="_blank" rel="noopener">robinrobertsracing.com.</a></li>
 	<li>[ ] Connect with Paige Roberts on LinkedIn or visit the company website at Cpower.com.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industrial innovations and professionals.</li>
 	<li>The podcast is described as data-driven and celebrates industry professionals worldwide.</li>
 	<li>The event, Power Gen Dallas, is highlighted as a gathering of problem solvers and professionals.</li>
 	<li>Scott MacKenzie introduces the guests, Robin and Paige Roberts from Central Power Systems and Services.</li>
</ul><br/>
<h3>Overview of Central Power Systems and Services</h3>
<ul>
 	<li>Robin Roberts explains the company's presence at the conference and the equipment on display.</li>
 	<li>The equipment is described as a mid-sized generator producing 400 KW natural gas, designed for oil fields.</li>
 	<li>The company is vertically integrated, handling manufacturing and services, which is unusual in the industry.</li>
 	<li>Robin provides a brief history of the company, including its growth and future projections.</li>
</ul><br/>
<h3>Background of Robin and Paige Roberts</h3>
<ul>
 	<li>Robin Roberts shares his 32-year industry experience, starting in distribution and now leading a $100 million company.</li>
 	<li>The company is projected to break a billion dollars by 2025.</li>
 	<li>Paige Roberts recounts her journey of persistently seeking a job at the company, eventually joining after proving her determination.</li>
 	<li>Paige's role in recruiting and hiring is highlighted, with the company adding 100 new headcounts in the last four months.</li>
</ul><br/>
<h3>Challenges in Hiring and Company Culture</h3>
<ul>
 	<li>Scott MacKenzie and Paige discuss the challenges of finding key individuals for business expansion.</li>
 	<li>Paige emphasizes the importance of company culture in attracting talent.</li>
 	<li>The company's CEO and leadership team have a hands-on background, which resonates with potential employees.</li>
 	<li>Robin explains the innovative approach of integrating recruiting under the marketing team to enhance brand awareness.</li>
</ul><br/>
<h3>Expansion into Data Centers and Market Demand</h3>
<ul>
 	<li>Robin discusses the company's expansion into the data center market, providing backup power solutions.</li>
 	<li>The company has been in the data center market for 20 years, now moving from service provision to manufacturing.</li>
 	<li>The demand for data center power is growing, driven by the increasing need for backup power.</li>
 	<li>Robin highlights the company's presence in various locations, including major cities like Atlanta, Grand Rapids, and Phoenix.</li>
</ul><br/>
<h3>Future Projections and Market Trends</h3>
<ul>
 	<li>Paige shares her optimistic view on the future growth of the power generation industry.</li>
 	<li>The reliance on electricity is increasing, driven by advancements like EV cars and smart homes.</li>
 	<li>The need for backup power is emphasized due to the limitations of the existing grid.</li>
 	<li>Scott MacKenzie and Robin discuss the challenges of infrastructure and the potential for rolling blackouts.</li>
</ul><br/>
<h3>Distributed Energy and Market Opportunities</h3>
<ul>
 	<li>Scott MacKenzie inquires about the company's involvement in distributed energy solutions.</li>
 	<li>Robin explains that the company focuses on backup power generation in oil fields and remote sites.</li>
 	<li>The company does not extensively engage in distributed energy for manufacturing centers or warehousing.</li>
 	<li>The conversation touches on the company's ability to adapt to new opportunities and market demands.</li>
</ul><br/>
<h3>Financial Management and Expansion</h3>
<ul>
 	<li>Robin shares the financial strategy of the company, including borrowing from the bank and managing cash flow.</li>
 	<li>The company has built strong relationships with customers and investors, which support its growth.</li>
 	<li>Robin emphasizes the importance of focusing on what the company can be great at, rather than spreading resources thinly.</li>
 	<li>The company has turned down certain projects to maintain a high standard of excellence.</li>
</ul><br/>
<h3>Personal Reflections and Company Values</h3>
<ul>
 	<li>Robin reflects on the fun and excitement of running the company, despite initial thoughts of retirement.</li>
 	<li>The company's success is attributed to the growth and development of its people and teams.</li>
 	<li>Paige shares her favorite quote about winning, highlighting the joy of achieving success.</li>
 	<li>The conversation ends with contact information for Robin and Paige, encouraging listeners to reach out.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott MacKenzie thanks Robin and Paige for the conversation and highlights the importance of connecting with industry professionals.</li>
 	<li>The podcast is promoted as a platform for amplifying messages and celebrating industrial innovations.</li>
 	<li>Listeners are encouraged to reach out to Robin and Paige through the provided contact information.</li>
 	<li>The episode concludes with a call to action for listeners to engage with the podcast and its guests.</li>
</ul><br/>
</div>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAIGE ROBERTS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/cpowerpaige/" target="_blank" rel="noopener">https://www.linkedin.com/in/cpowerpaige/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/cpowersystems/" target="_blank" rel="noopener">https://www.linkedin.com/company/cpowersystems/</a>

<strong>Company Website:</strong> <a href="https://cpower.com/" target="_blank" rel="noopener">https://cpower.com/</a>
<h2>ROBIN ROBERTS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robin-roberts-5b374013/" target="_blank" rel="noopener">https://www.linkedin.com/in/robin-roberts-5b374013/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/InYFKrfwqvc
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Paige and Robin Roberts with Central Power Systems and Services </strong>about "Backup power solutions for a hungry market".
<div>
<div>

Robin and Paige Roberts from Central Power Systems and Services discussed their company's growth and innovations at Power Gen Dallas. Central Power, which Robin acquired 10 years ago, has grown from a $100 million to a projected $1 billion company by 2025. They specialize in mid-sized natural gas generators for oil fields, producing hundreds annually. The company is vertically integrated, handling manufacturing and services, a rarity in the industry. Paige highlighted their recent hiring of 100 new employees, emphasizing the importance of company culture. They also discussed the booming data center market and the challenges of distributed energy.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Robin Roberts on Facebook at <a href="https://www.robinrobertsracing.com/" target="_blank" rel="noopener">robinrobertsracing.com.</a></li>
 	<li>[ ] Connect with Paige Roberts on LinkedIn or visit the company website at Cpower.com.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industrial innovations and professionals.</li>
 	<li>The podcast is described as data-driven and celebrates industry professionals worldwide.</li>
 	<li>The event, Power Gen Dallas, is highlighted as a gathering of problem solvers and professionals.</li>
 	<li>Scott MacKenzie introduces the guests, Robin and Paige Roberts from Central Power Systems and Services.</li>
</ul><br/>
<h3>Overview of Central Power Systems and Services</h3>
<ul>
 	<li>Robin Roberts explains the company's presence at the conference and the equipment on display.</li>
 	<li>The equipment is described as a mid-sized generator producing 400 KW natural gas, designed for oil fields.</li>
 	<li>The company is vertically integrated, handling manufacturing and services, which is unusual in the industry.</li>
 	<li>Robin provides a brief history of the company, including its growth and future projections.</li>
</ul><br/>
<h3>Background of Robin and Paige Roberts</h3>
<ul>
 	<li>Robin Roberts shares his 32-year industry experience, starting in distribution and now leading a $100 million company.</li>
 	<li>The company is projected to break a billion dollars by 2025.</li>
 	<li>Paige Roberts recounts her journey of persistently seeking a job at the company, eventually joining after proving her determination.</li>
 	<li>Paige's role in recruiting and hiring is highlighted, with the company adding 100 new headcounts in the last four months.</li>
</ul><br/>
<h3>Challenges in Hiring and Company Culture</h3>
<ul>
 	<li>Scott MacKenzie and Paige discuss the challenges of finding key individuals for business expansion.</li>
 	<li>Paige emphasizes the importance of company culture in attracting talent.</li>
 	<li>The company's CEO and leadership team have a hands-on background, which resonates with potential employees.</li>
 	<li>Robin explains the innovative approach of integrating recruiting under the marketing team to enhance brand awareness.</li>
</ul><br/>
<h3>Expansion into Data Centers and Market Demand</h3>
<ul>
 	<li>Robin discusses the company's expansion into the data center market, providing backup power solutions.</li>
 	<li>The company has been in the data center market for 20 years, now moving from service provision to manufacturing.</li>
 	<li>The demand for data center power is growing, driven by the increasing need for backup power.</li>
 	<li>Robin highlights the company's presence in various locations, including major cities like Atlanta, Grand Rapids, and Phoenix.</li>
</ul><br/>
<h3>Future Projections and Market Trends</h3>
<ul>
 	<li>Paige shares her optimistic view on the future growth of the power generation industry.</li>
 	<li>The reliance on electricity is increasing, driven by advancements like EV cars and smart homes.</li>
 	<li>The need for backup power is emphasized due to the limitations of the existing grid.</li>
 	<li>Scott MacKenzie and Robin discuss the challenges of infrastructure and the potential for rolling blackouts.</li>
</ul><br/>
<h3>Distributed Energy and Market Opportunities</h3>
<ul>
 	<li>Scott MacKenzie inquires about the company's involvement in distributed energy solutions.</li>
 	<li>Robin explains that the company focuses on backup power generation in oil fields and remote sites.</li>
 	<li>The company does not extensively engage in distributed energy for manufacturing centers or warehousing.</li>
 	<li>The conversation touches on the company's ability to adapt to new opportunities and market demands.</li>
</ul><br/>
<h3>Financial Management and Expansion</h3>
<ul>
 	<li>Robin shares the financial strategy of the company, including borrowing from the bank and managing cash flow.</li>
 	<li>The company has built strong relationships with customers and investors, which support its growth.</li>
 	<li>Robin emphasizes the importance of focusing on what the company can be great at, rather than spreading resources thinly.</li>
 	<li>The company has turned down certain projects to maintain a high standard of excellence.</li>
</ul><br/>
<h3>Personal Reflections and Company Values</h3>
<ul>
 	<li>Robin reflects on the fun and excitement of running the company, despite initial thoughts of retirement.</li>
 	<li>The company's success is attributed to the growth and development of its people and teams.</li>
 	<li>Paige shares her favorite quote about winning, highlighting the joy of achieving success.</li>
 	<li>The conversation ends with contact information for Robin and Paige, encouraging listeners to reach out.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott MacKenzie thanks Robin and Paige for the conversation and highlights the importance of connecting with industry professionals.</li>
 	<li>The podcast is promoted as a platform for amplifying messages and celebrating industrial innovations.</li>
 	<li>Listeners are encouraged to reach out to Robin and Paige through the provided contact information.</li>
 	<li>The episode concludes with a call to action for listeners to engage with the podcast and its guests.</li>
</ul><br/>
</div>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAIGE ROBERTS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/cpowerpaige/" target="_blank" rel="noopener">https://www.linkedin.com/in/cpowerpaige/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/cpowersystems/" target="_blank" rel="noopener">https://www.linkedin.com/company/cpowersystems/</a>

<strong>Company Website:</strong> <a href="https://cpower.com/" target="_blank" rel="noopener">https://cpower.com/</a>
<h2>ROBIN ROBERTS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robin-roberts-5b374013/" target="_blank" rel="noopener">https://www.linkedin.com/in/robin-roberts-5b374013/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/InYFKrfwqvc
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/robin-and-paige-roberts-with-cpower]]></link><guid isPermaLink="false">736bcc51-4468-4377-98a9-59d12cdb2f0b</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Mon, 24 Feb 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/ac520e4f-cd47-479d-bfd0-d43be105930b/Robin-and-Paige-Roberts-Centrial-Power-Systems-Mp3.mp3" length="32644655" type="audio/mpeg"/><itunes:duration>22:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Ariadna Broquetas and Toni Serrano with Seven Sector Technologies</title><itunes:title>Ariadna Broquetas and Toni Serrano with Seven Sector Technologies</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Ariadna Broquetas and Toni Serrano with Seven Sector Technologies </strong>about "Making cybersecurity work for you"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, featuring Toni and Addie from Seven Sector Technologies at the IoT Solutions World Congress in Barcelona. Toni, a cybersecurity expert, and Addie, a marketing professional, discuss their product, XDR net, which provides active defense against cyberattacks. XDR net is a hardware device that monitors and blocks potential threats on local networks. It can handle up to 500 devices per unit and is easy to set up. They also mention the implementation of digital twins to enhance security. Toni and Addie emphasize the importance of cybersecurity in today's digital landscape and invite listeners to connect with them on LinkedIn for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Implement digital twin technology for the XDRnet product.</li>
 	<li>[ ] Integrate alert capabilities to notify customers of potential threats via email, phone, or other channels.</li>
 	<li>[ ] Reach out to Toni Serrano (LinkedIn: Toni Serrano) or Ariadna Broquetas (LinkedIn: Ariadna Broquetas) from Seven Sector Technology to discuss the XDRnet solution further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Event</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>The podcast is recorded on-site at the IoT Solutions World Congress in Barcelona, Spain.</li>
 	<li>Scott highlights the event as a must-attend for problem solvers in digital transformation.</li>
 	<li>The company featured in the episode is Seven Sector Technologies.</li>
</ul><br/>
<h3>Meeting the Guests: Toni and Addie</h3>
<ul>
 	<li>Scott introduces Toni and Addie, the guests from Seven Sector Technologies.</li>
 	<li>Toni and Addie are both from Barcelona, and Scott shares a humorous story about his arrival in Barcelona on a holiday.</li>
 	<li>The conference is in its first day, and Scott and the guests discuss the event's attendance and traffic.</li>
 	<li>Scott transitions to discussing the main topic: Seven Sector Technologies and their product, XDR net.</li>
</ul><br/>
<h3>Background of Tony and Addie</h3>
<ul>
 	<li>Toni shares his background in cybersecurity, having studied and worked in the field since childhood.</li>
 	<li>Addie is a student studying international business and marketing, and she is responsible for marketing at Seven Sector Technologies.</li>
 	<li>Both Toni and Addie express their belief in the importance of cybersecurity in today's digital world.</li>
 	<li>Scott and the guests discuss the increasing threats and the necessity of cybersecurity for all enterprises.</li>
</ul><br/>
<h3>Introduction to XDR Net and Active Defense</h3>
<ul>
 	<li>Toni explains XDR net, a hardware device that detects, monitors, and blocks potential attacks on local networks.</li>
 	<li>The device is designed to protect against various types of attacks, including those that target vulnerable parts of a network.</li>
 	<li>Scott inquires about the ease of setting up XDR net, and Toni assures that it is straightforward.</li>
 	<li>Addie adds that once the device is plugged into the network, their team takes care of the rest, ensuring minimal effort from the client.</li>
</ul><br/>
<h3>Use Cases and Scalability</h3>
<ul>
 	<li>Scott uses a manufacturing scenario to illustrate how XDR net can protect a company with numerous devices.</li>
 	<li>Toni and Addie confirm that XDR net can handle a large number of devices, with the need for additional devices as the number of assets increases.</li>
 	<li>Scott asks about the scalability of the solution, and Toni and Addie assure that it can protect thousands of devices.</li>
 	<li>The guests emphasize the importance of active defense, which involves alerting and isolating devices under attack.</li>
</ul><br/>
<h3>Active Defense and Threat Monitoring</h3>
<ul>
 	<li>Toni elaborates on active defense, explaining how XDR net can alert and block attacks in real-time.</li>
 	<li>Addie adds that their system also searches for potential threats and alerts clients before an attack occurs.</li>
 	<li>Scott inquires about how Seven Sector Technologies stays updated with new threats and protects their clients.</li>
 	<li>Toni explains that their system monitors the actions of attacks, not just the types, and they are working on implementing deception technology and digital twins to enhance their capabilities.</li>
</ul><br/>
<h3>Implementation of Digital Twins</h3>
<ul>
 	<li>Toni and Addie discuss the development and implementation of digital twins to create a fake environment that wastes attackers' time.</li>
 	<li>They assure that alerts from their system are always real and not false positives.</li>
 	<li>Scott asks about the timeline for implementing digital twins, and Toni estimates it will be within a few months.</li>
 	<li>The guests emphasize the importance of making their solutions easy to implement and manage for clients.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott praises Toni and Addie for their expertise and the potential of their solution.</li>
 	<li>Toni provides his LinkedIn profile for listeners who want to connect with him.</li>
 	<li>Scott wraps up the episode, encouraging listeners to reach out to Toni and Addie for more information about XDR net and Seven Sector Technologies.</li>
 	<li>The podcast concludes with Scott emphasizing the importance of cybersecurity and the benefits of the solution discussed.</li>
</ul><br/>
</div>
</div>
<div>

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

</div>
<h2>ARIADNA BROQUETAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ariadnabroquetas/" target="_blank" rel="noopener">https://www.linkedin.com/in/ariadnabroquetas/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/seven-sector-technologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/seven-sector-technologies/</a>

<strong>Company Website:</strong> <a href="https://www.sevensector.com/" target="_blank" rel="noopener">https://www.sevensector.com/</a>
<h2>TONY SERRANO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/toni-serrano-488005257/" target="_blank" rel="noopener">https://www.linkedin.com/in/toni-serrano-488005257/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Bp5M9hJPXTs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Ariadna Broquetas and Toni Serrano with Seven Sector Technologies </strong>about "Making cybersecurity work for you"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, featuring Toni and Addie from Seven Sector Technologies at the IoT Solutions World Congress in Barcelona. Toni, a cybersecurity expert, and Addie, a marketing professional, discuss their product, XDR net, which provides active defense against cyberattacks. XDR net is a hardware device that monitors and blocks potential threats on local networks. It can handle up to 500 devices per unit and is easy to set up. They also mention the implementation of digital twins to enhance security. Toni and Addie emphasize the importance of cybersecurity in today's digital landscape and invite listeners to connect with them on LinkedIn for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Implement digital twin technology for the XDRnet product.</li>
 	<li>[ ] Integrate alert capabilities to notify customers of potential threats via email, phone, or other channels.</li>
 	<li>[ ] Reach out to Toni Serrano (LinkedIn: Toni Serrano) or Ariadna Broquetas (LinkedIn: Ariadna Broquetas) from Seven Sector Technology to discuss the XDRnet solution further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Event</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>The podcast is recorded on-site at the IoT Solutions World Congress in Barcelona, Spain.</li>
 	<li>Scott highlights the event as a must-attend for problem solvers in digital transformation.</li>
 	<li>The company featured in the episode is Seven Sector Technologies.</li>
</ul><br/>
<h3>Meeting the Guests: Toni and Addie</h3>
<ul>
 	<li>Scott introduces Toni and Addie, the guests from Seven Sector Technologies.</li>
 	<li>Toni and Addie are both from Barcelona, and Scott shares a humorous story about his arrival in Barcelona on a holiday.</li>
 	<li>The conference is in its first day, and Scott and the guests discuss the event's attendance and traffic.</li>
 	<li>Scott transitions to discussing the main topic: Seven Sector Technologies and their product, XDR net.</li>
</ul><br/>
<h3>Background of Tony and Addie</h3>
<ul>
 	<li>Toni shares his background in cybersecurity, having studied and worked in the field since childhood.</li>
 	<li>Addie is a student studying international business and marketing, and she is responsible for marketing at Seven Sector Technologies.</li>
 	<li>Both Toni and Addie express their belief in the importance of cybersecurity in today's digital world.</li>
 	<li>Scott and the guests discuss the increasing threats and the necessity of cybersecurity for all enterprises.</li>
</ul><br/>
<h3>Introduction to XDR Net and Active Defense</h3>
<ul>
 	<li>Toni explains XDR net, a hardware device that detects, monitors, and blocks potential attacks on local networks.</li>
 	<li>The device is designed to protect against various types of attacks, including those that target vulnerable parts of a network.</li>
 	<li>Scott inquires about the ease of setting up XDR net, and Toni assures that it is straightforward.</li>
 	<li>Addie adds that once the device is plugged into the network, their team takes care of the rest, ensuring minimal effort from the client.</li>
</ul><br/>
<h3>Use Cases and Scalability</h3>
<ul>
 	<li>Scott uses a manufacturing scenario to illustrate how XDR net can protect a company with numerous devices.</li>
 	<li>Toni and Addie confirm that XDR net can handle a large number of devices, with the need for additional devices as the number of assets increases.</li>
 	<li>Scott asks about the scalability of the solution, and Toni and Addie assure that it can protect thousands of devices.</li>
 	<li>The guests emphasize the importance of active defense, which involves alerting and isolating devices under attack.</li>
</ul><br/>
<h3>Active Defense and Threat Monitoring</h3>
<ul>
 	<li>Toni elaborates on active defense, explaining how XDR net can alert and block attacks in real-time.</li>
 	<li>Addie adds that their system also searches for potential threats and alerts clients before an attack occurs.</li>
 	<li>Scott inquires about how Seven Sector Technologies stays updated with new threats and protects their clients.</li>
 	<li>Toni explains that their system monitors the actions of attacks, not just the types, and they are working on implementing deception technology and digital twins to enhance their capabilities.</li>
</ul><br/>
<h3>Implementation of Digital Twins</h3>
<ul>
 	<li>Toni and Addie discuss the development and implementation of digital twins to create a fake environment that wastes attackers' time.</li>
 	<li>They assure that alerts from their system are always real and not false positives.</li>
 	<li>Scott asks about the timeline for implementing digital twins, and Toni estimates it will be within a few months.</li>
 	<li>The guests emphasize the importance of making their solutions easy to implement and manage for clients.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott praises Toni and Addie for their expertise and the potential of their solution.</li>
 	<li>Toni provides his LinkedIn profile for listeners who want to connect with him.</li>
 	<li>Scott wraps up the episode, encouraging listeners to reach out to Toni and Addie for more information about XDR net and Seven Sector Technologies.</li>
 	<li>The podcast concludes with Scott emphasizing the importance of cybersecurity and the benefits of the solution discussed.</li>
</ul><br/>
</div>
</div>
<div>

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

</div>
<h2>ARIADNA BROQUETAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ariadnabroquetas/" target="_blank" rel="noopener">https://www.linkedin.com/in/ariadnabroquetas/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/seven-sector-technologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/seven-sector-technologies/</a>

<strong>Company Website:</strong> <a href="https://www.sevensector.com/" target="_blank" rel="noopener">https://www.sevensector.com/</a>
<h2>TONY SERRANO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/toni-serrano-488005257/" target="_blank" rel="noopener">https://www.linkedin.com/in/toni-serrano-488005257/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Bp5M9hJPXTs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ariadna-broquetas-toni-serrano-sevensector]]></link><guid isPermaLink="false">aa330f95-bfee-4593-aae9-f76a5cec03a7</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 21 Feb 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/5cfda9c1-d78d-4a09-9234-e16100c53be3/Seven-Sector-Technology-Mp3.mp3" length="28014767" type="audio/mpeg"/><itunes:duration>19:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Tania Schulze with Gradyent</title><itunes:title>Tania Schulze with Gradyent</itunes:title><description><![CDATA[<div>
<div>
<div>

Scott MacKenzie hosts a podcast celebrating industry professionals and their innovations. In this episode, he discusses the application of digital twins to steam networks with Tania Schulze from Gradyent.ai. Tania explains that digital twins are digital representations of physical assets, enabling real-time monitoring, optimization, and predictive maintenance. She highlights the benefits of using physics-based models combined with machine learning to create accurate digital twins for steam networks. Tania emphasizes the importance of data quality and the challenges of implementing digital twins in existing plants. She also discusses the potential for significant energy savings and improved safety through digital twin technology.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tania Schulze on LinkedIn or through the Gradyent website (Gradyent.ai) to discuss the digital twin solution for steam networks further.</li>
 	<li>[ ] Explore the potential benefits of implementing a digital twin for the steam network in your organization, such as improved efficiency, safety, and optimization.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of continuous education and collaboration in the industry.</li>
 	<li>He mentions the renaissance of innovation and the tools, strategies, and techniques available to help deploy innovation.</li>
 	<li>Scott discusses the benefits of podcasting for businesses, encouraging them to start or improve their podcasting efforts.</li>
</ul><br/>
<h3>Introduction to Digital Twin and Steam Networks</h3>
<ul>
 	<li>Scott introduces the topic of digital twin and its application to steam networks.</li>
 	<li>He emphasizes the importance of digital twin in optimizing physical assets and operations.</li>
 	<li>Scott mentions the potential for digital twin to provide significant benefits quickly.</li>
 	<li>He introduces Tania Schulze, an expert in digital twin applications, and invites her to discuss the topic.</li>
</ul><br/>
<h3>Tania Schulze's Background and Expertise</h3>
<ul>
 	<li>Tania shares her background, including her experience in the oil and gas, engineering, and energy sectors.</li>
 	<li>She discusses her roles in strategic consulting, startup consulting, and sales positions related to technical fields.</li>
 	<li>Tania highlights her work with a predictive maintenance startup and her current role at Gradyent, focusing on digital twins for heating networks.</li>
 	<li>Scott praises Tania's extensive experience and the evolution of technology in the industry.</li>
</ul><br/>
<h3>Challenges and Opportunities in Digital Twin Applications</h3>
<ul>
 	<li>Tania discusses the challenges of implementing digital twin applications in existing plants and the importance of practical solutions.</li>
 	<li>She explains the need for a data strategy and the importance of data quality and validation.</li>
 	<li>Tania shares an example of a client facing practical issues with sensor installation and the importance of feasibility on-site.</li>
 	<li>Scott and Tania discuss the benefits of having trusted professionals to guide the implementation of digital twin solutions.</li>
</ul><br/>
<h3>Understanding Digital Twin and Its Benefits</h3>
<ul>
 	<li>Tania explains the concept of digital twin, defining it as a digital representation of a physical asset.</li>
 	<li>She describes the different functions of digital twins, including monitoring, optimization, and predictive maintenance.</li>
 	<li>Tania emphasizes the importance of real-time data in digital twin applications and the benefits of running simulations in the digital world.</li>
 	<li>Scott and Tania discuss the efficiency and validation of digital twin scenarios compared to physical changes.</li>
</ul><br/>
<h3>Application of Digital Twin to Steam Networks</h3>
<ul>
 	<li>Tania describes the hybrid modeling approach used by Gradyent, combining physics-based models with machine learning and AR algorithms.</li>
 	<li>She explains the process of modeling steam networks, including the production, distribution, and end-users.</li>
 	<li>Tania highlights the challenges of closing the steam balance in industrial sites and the importance of sensor data.</li>
 	<li>Scott and Tanya discuss the benefits of digital twin in optimizing steam production and reducing costs.</li>
</ul><br/>
<h3>Implementation and Optimization of Digital Twin in Steam Networks</h3>
<ul>
 	<li>Tania explains the incremental approach to implementing digital twin in steam networks, focusing on optimization and decarbonization.</li>
 	<li>She describes the process of simulating future scenarios and testing new operating parameters.</li>
 	<li>Tania shares an example of a client simulating the impact of a pipeline change on steam network efficiency.</li>
 	<li>Scott and Tania discuss the importance of safety and the benefits of proactive optimization in steam networks.</li>
</ul><br/>
<h3>Data Strategy and Validation in Digital Twin Applications</h3>
<ul>
 	<li>Tania emphasizes the importance of a data strategy and the need for high-quality data for digital twin applications.</li>
 	<li>She describes the process of data cleaning, validation, and harmonization in building digital twins.</li>
 	<li>Tania shares examples of validating data and identifying issues, such as incorrect flow meters, through digital twin models.</li>
 	<li>Scott and Tania discuss the foundational role of data in digital twin applications and the importance of accurate data.</li>
</ul><br/>
<h3>Overcoming Challenges and Gaining Trust in Digital Twin Solutions</h3>
<ul>
 	<li>Tania identifies the challenges of gaining trust in digital twin solutions and the importance of demonstrating their benefits.</li>
 	<li>She discusses the pushbacks related to changing running systems and the need for live optimization.</li>
 	<li>Tania highlights the limited live optimization options in the market and the importance of constant calibration.</li>
 	<li>Scott and Tania discuss the potential of digital twin solutions to provide significant benefits in industrial settings.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott summarizes the benefits of digital twin applications and the importance of collaboration and innovation.</li>
 	<li>He encourages listeners to reach out to Tania and Gradyent for more information about digital twin solutions.</li>
 	<li>Scott provides contact information for Tania and Gradyent, emphasizing the importance of leveraging digital twin technology.</li>
 	<li>The conversation concludes with Scott's enthusiasm for the future of digital twin applications and the potential for industry transformation.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TANIA SCHULZE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tania-schulze/" target="_blank" rel="noopener">https://www.linkedin.com/in/tania-schulze/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/gradyent/" target="_blank" rel="noopener">https://www.linkedin.com/company/gradyent/</a>

<strong>Company Website:</strong> <a href="https://www.gradyent.ai/" target="_blank" rel="noopener">https://www.gradyent.ai/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/0gVhU9sF094
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>
]]></description><content:encoded><![CDATA[<div>
<div>
<div>

Scott MacKenzie hosts a podcast celebrating industry professionals and their innovations. In this episode, he discusses the application of digital twins to steam networks with Tania Schulze from Gradyent.ai. Tania explains that digital twins are digital representations of physical assets, enabling real-time monitoring, optimization, and predictive maintenance. She highlights the benefits of using physics-based models combined with machine learning to create accurate digital twins for steam networks. Tania emphasizes the importance of data quality and the challenges of implementing digital twins in existing plants. She also discusses the potential for significant energy savings and improved safety through digital twin technology.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tania Schulze on LinkedIn or through the Gradyent website (Gradyent.ai) to discuss the digital twin solution for steam networks further.</li>
 	<li>[ ] Explore the potential benefits of implementing a digital twin for the steam network in your organization, such as improved efficiency, safety, and optimization.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of continuous education and collaboration in the industry.</li>
 	<li>He mentions the renaissance of innovation and the tools, strategies, and techniques available to help deploy innovation.</li>
 	<li>Scott discusses the benefits of podcasting for businesses, encouraging them to start or improve their podcasting efforts.</li>
</ul><br/>
<h3>Introduction to Digital Twin and Steam Networks</h3>
<ul>
 	<li>Scott introduces the topic of digital twin and its application to steam networks.</li>
 	<li>He emphasizes the importance of digital twin in optimizing physical assets and operations.</li>
 	<li>Scott mentions the potential for digital twin to provide significant benefits quickly.</li>
 	<li>He introduces Tania Schulze, an expert in digital twin applications, and invites her to discuss the topic.</li>
</ul><br/>
<h3>Tania Schulze's Background and Expertise</h3>
<ul>
 	<li>Tania shares her background, including her experience in the oil and gas, engineering, and energy sectors.</li>
 	<li>She discusses her roles in strategic consulting, startup consulting, and sales positions related to technical fields.</li>
 	<li>Tania highlights her work with a predictive maintenance startup and her current role at Gradyent, focusing on digital twins for heating networks.</li>
 	<li>Scott praises Tania's extensive experience and the evolution of technology in the industry.</li>
</ul><br/>
<h3>Challenges and Opportunities in Digital Twin Applications</h3>
<ul>
 	<li>Tania discusses the challenges of implementing digital twin applications in existing plants and the importance of practical solutions.</li>
 	<li>She explains the need for a data strategy and the importance of data quality and validation.</li>
 	<li>Tania shares an example of a client facing practical issues with sensor installation and the importance of feasibility on-site.</li>
 	<li>Scott and Tania discuss the benefits of having trusted professionals to guide the implementation of digital twin solutions.</li>
</ul><br/>
<h3>Understanding Digital Twin and Its Benefits</h3>
<ul>
 	<li>Tania explains the concept of digital twin, defining it as a digital representation of a physical asset.</li>
 	<li>She describes the different functions of digital twins, including monitoring, optimization, and predictive maintenance.</li>
 	<li>Tania emphasizes the importance of real-time data in digital twin applications and the benefits of running simulations in the digital world.</li>
 	<li>Scott and Tania discuss the efficiency and validation of digital twin scenarios compared to physical changes.</li>
</ul><br/>
<h3>Application of Digital Twin to Steam Networks</h3>
<ul>
 	<li>Tania describes the hybrid modeling approach used by Gradyent, combining physics-based models with machine learning and AR algorithms.</li>
 	<li>She explains the process of modeling steam networks, including the production, distribution, and end-users.</li>
 	<li>Tania highlights the challenges of closing the steam balance in industrial sites and the importance of sensor data.</li>
 	<li>Scott and Tanya discuss the benefits of digital twin in optimizing steam production and reducing costs.</li>
</ul><br/>
<h3>Implementation and Optimization of Digital Twin in Steam Networks</h3>
<ul>
 	<li>Tania explains the incremental approach to implementing digital twin in steam networks, focusing on optimization and decarbonization.</li>
 	<li>She describes the process of simulating future scenarios and testing new operating parameters.</li>
 	<li>Tania shares an example of a client simulating the impact of a pipeline change on steam network efficiency.</li>
 	<li>Scott and Tania discuss the importance of safety and the benefits of proactive optimization in steam networks.</li>
</ul><br/>
<h3>Data Strategy and Validation in Digital Twin Applications</h3>
<ul>
 	<li>Tania emphasizes the importance of a data strategy and the need for high-quality data for digital twin applications.</li>
 	<li>She describes the process of data cleaning, validation, and harmonization in building digital twins.</li>
 	<li>Tania shares examples of validating data and identifying issues, such as incorrect flow meters, through digital twin models.</li>
 	<li>Scott and Tania discuss the foundational role of data in digital twin applications and the importance of accurate data.</li>
</ul><br/>
<h3>Overcoming Challenges and Gaining Trust in Digital Twin Solutions</h3>
<ul>
 	<li>Tania identifies the challenges of gaining trust in digital twin solutions and the importance of demonstrating their benefits.</li>
 	<li>She discusses the pushbacks related to changing running systems and the need for live optimization.</li>
 	<li>Tania highlights the limited live optimization options in the market and the importance of constant calibration.</li>
 	<li>Scott and Tania discuss the potential of digital twin solutions to provide significant benefits in industrial settings.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott summarizes the benefits of digital twin applications and the importance of collaboration and innovation.</li>
 	<li>He encourages listeners to reach out to Tania and Gradyent for more information about digital twin solutions.</li>
 	<li>Scott provides contact information for Tania and Gradyent, emphasizing the importance of leveraging digital twin technology.</li>
 	<li>The conversation concludes with Scott's enthusiasm for the future of digital twin applications and the potential for industry transformation.</li>
</ul><br/>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TANIA SCHULZE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tania-schulze/" target="_blank" rel="noopener">https://www.linkedin.com/in/tania-schulze/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/gradyent/" target="_blank" rel="noopener">https://www.linkedin.com/company/gradyent/</a>

<strong>Company Website:</strong> <a href="https://www.gradyent.ai/" target="_blank" rel="noopener">https://www.gradyent.ai/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/0gVhU9sF094
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/tania-schulze-gradyent-ai]]></link><guid isPermaLink="false">fa28e174-f52b-4e15-9a7a-1c3a337a8552</guid><itunes:image href="https://artwork.captivate.fm/ef847c34-216b-4c16-8627-90e6722daaac/nUXxGOaWxUPCMc1f5ySWqqDl.png"/><pubDate>Wed, 19 Feb 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/f66633f8-5b19-467a-84e6-84d42fa60518/Tania-Schulze-Conversation-Mp3.mp3" length="55078127" type="audio/mpeg"/><itunes:duration>38:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Bert Warner with Propane Education and Research Council</title><itunes:title>Bert Warner with Propane Education and Research Council</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Bert Warner, Director of Commercial BD with Propane Education &amp; Research Council </strong>about "abundant fuel for an expanding energy market".
<div>

Scott MacKenzie interviews Bert Warner, Director of Commercial Business Development at the Propane Education and Research Council (PERC), at the Power Gen event in Dallas, Texas. Bert discusses the abundance of propane in the U.S., with 40 billion gallons extracted annually, of which only 10 billion are used domestically. He emphasizes propane's green energy credentials, resiliency, and cost-effectiveness compared to natural gas and electricity. Bert highlights the importance of responsible energy diversification and the need for greater public education on energy sources. He encourages listeners to visit propane.com for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Provide more information about propane and its benefits to the public</li>
 	<li>[ ] Connect with Bert Warner on LinkedIn to discuss propane further</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of the PowerGen event in Dallas, Texas, and its significance for the power and fuel industries.</li>
 	<li>Scott introduces Bert Warner, Director of Commercial Business Development for the Propane Education and Research Council (PERC).</li>
 	<li>Bert provides a brief background on his role and the council's mission to promote propane use in commercial sectors, particularly in power generation.</li>
</ul><br/>
<h3>Current Energy Crisis and Propane's Role</h3>
<ul>
 	<li>Bert discusses the ongoing energy crisis, emphasizing the growing gap between energy demand and supply.</li>
 	<li>Scott and Bert agree on the need for a diverse energy mix, including natural gas, hydrogen, and propane.</li>
 	<li>Bert stresses the importance of keeping propane in the energy conversation due to its potential to address the current crisis.</li>
 	<li>Scott and Bert discuss the societal tendency to react to crises rather than being proactive in energy solutions.</li>
</ul><br/>
<h3>Propane's Abundance and Green Energy Aspects</h3>
<ul>
 	<li>Bert shares statistics on propane extraction and usage in the US, highlighting its abundance.</li>
 	<li>Bert explains that the US uses only a small fraction of the propane extracted, with a significant amount exported.</li>
 	<li>Bert emphasizes propane's green energy credentials compared to the national average electric grid.</li>
 	<li>Bert discusses the resiliency of propane, particularly in providing energy to remote or growing areas where traditional infrastructure is costly to extend.</li>
</ul><br/>
<h3>Propane's Flexibility and Market Competitiveness</h3>
<ul>
 	<li>Bert explains the flexibility of propane in terms of delivery and usage, making it an attractive option for various sectors.</li>
 	<li>Bert compares propane to diesel, highlighting its environmental friendliness and lower maintenance requirements.</li>
 	<li>Scott and Bert discuss the growing conversation around decarbonization and the role of propane in this context.</li>
 	<li>Bert emphasizes the need for responsible energy diversification to meet high energy demands without compromising on environmental impact.</li>
</ul><br/>
<h3>Retrofitting and Fuel Switching</h3>
<ul>
 	<li>Scott inquires about the ease of retrofitting systems to use propane instead of diesel or natural gas.</li>
 	<li>Bert explains that retrofitting involves bringing in new tanks and piping, but the process is not overly complex.</li>
 	<li>Bert clarifies that it is not necessarily fuel switching but rather building a new system for grid independence.</li>
 	<li>Bert highlights the competitive pricing of propane in many markets, making it a cost-effective option compared to electricity.</li>
</ul><br/>
<h3>Economic Considerations and Grid Independence</h3>
<ul>
 	<li>Bert shares his personal experience with high electric rates in Indiana and the cost-effectiveness of propane.</li>
 	<li>Bert discusses the benefits of controlling one's energy rate and budget with propane compared to utility rates.</li>
 	<li>Bert mentions a recent email from his utility about grid improvements and the associated cost increase.</li>
 	<li>Scott and Bert agree on the importance of considering economic factors in energy decisions.</li>
</ul><br/>
<h3>Future Prospects and Education</h3>
<ul>
 	<li>Bert expresses excitement about greater education on energy sources and their origins.</li>
 	<li>Bert highlights the lack of understanding among the public about where their energy comes from.</li>
 	<li>Bert believes that increased education will lead to more responsible energy decisions.</li>
 	<li>Scott and Bert discuss the role of PERC in promoting propane education and its importance in the energy conversation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott reiterates the importance of organizations like PERC in the power generation industry.</li>
 	<li>Scott provides contact information for Bert and encourages listeners to visit the PERC website for more information.</li>
 	<li>Scott thanks Bert for his insights and contributions to the podcast.</li>
 	<li>Scott signs off, emphasizing the value of events like Power Gen for networking and learning within the industry.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BERT WARNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bert-warner-7a08a9134/" target="_blank" rel="noopener">https://www.linkedin.com/in/bert-warner-7a08a9134/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/propane-education-research-council/" target="_blank" rel="noopener">https://www.linkedin.com/company/propane-education-research-council/</a>

<strong>Company Website:</strong> <a href="https://propane.com/" target="_blank" rel="noopener">https://propane.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/T2P9jEg2IPM
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Bert Warner, Director of Commercial BD with Propane Education &amp; Research Council </strong>about "abundant fuel for an expanding energy market".
<div>

Scott MacKenzie interviews Bert Warner, Director of Commercial Business Development at the Propane Education and Research Council (PERC), at the Power Gen event in Dallas, Texas. Bert discusses the abundance of propane in the U.S., with 40 billion gallons extracted annually, of which only 10 billion are used domestically. He emphasizes propane's green energy credentials, resiliency, and cost-effectiveness compared to natural gas and electricity. Bert highlights the importance of responsible energy diversification and the need for greater public education on energy sources. He encourages listeners to visit propane.com for more information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Provide more information about propane and its benefits to the public</li>
 	<li>[ ] Connect with Bert Warner on LinkedIn to discuss propane further</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of the PowerGen event in Dallas, Texas, and its significance for the power and fuel industries.</li>
 	<li>Scott introduces Bert Warner, Director of Commercial Business Development for the Propane Education and Research Council (PERC).</li>
 	<li>Bert provides a brief background on his role and the council's mission to promote propane use in commercial sectors, particularly in power generation.</li>
</ul><br/>
<h3>Current Energy Crisis and Propane's Role</h3>
<ul>
 	<li>Bert discusses the ongoing energy crisis, emphasizing the growing gap between energy demand and supply.</li>
 	<li>Scott and Bert agree on the need for a diverse energy mix, including natural gas, hydrogen, and propane.</li>
 	<li>Bert stresses the importance of keeping propane in the energy conversation due to its potential to address the current crisis.</li>
 	<li>Scott and Bert discuss the societal tendency to react to crises rather than being proactive in energy solutions.</li>
</ul><br/>
<h3>Propane's Abundance and Green Energy Aspects</h3>
<ul>
 	<li>Bert shares statistics on propane extraction and usage in the US, highlighting its abundance.</li>
 	<li>Bert explains that the US uses only a small fraction of the propane extracted, with a significant amount exported.</li>
 	<li>Bert emphasizes propane's green energy credentials compared to the national average electric grid.</li>
 	<li>Bert discusses the resiliency of propane, particularly in providing energy to remote or growing areas where traditional infrastructure is costly to extend.</li>
</ul><br/>
<h3>Propane's Flexibility and Market Competitiveness</h3>
<ul>
 	<li>Bert explains the flexibility of propane in terms of delivery and usage, making it an attractive option for various sectors.</li>
 	<li>Bert compares propane to diesel, highlighting its environmental friendliness and lower maintenance requirements.</li>
 	<li>Scott and Bert discuss the growing conversation around decarbonization and the role of propane in this context.</li>
 	<li>Bert emphasizes the need for responsible energy diversification to meet high energy demands without compromising on environmental impact.</li>
</ul><br/>
<h3>Retrofitting and Fuel Switching</h3>
<ul>
 	<li>Scott inquires about the ease of retrofitting systems to use propane instead of diesel or natural gas.</li>
 	<li>Bert explains that retrofitting involves bringing in new tanks and piping, but the process is not overly complex.</li>
 	<li>Bert clarifies that it is not necessarily fuel switching but rather building a new system for grid independence.</li>
 	<li>Bert highlights the competitive pricing of propane in many markets, making it a cost-effective option compared to electricity.</li>
</ul><br/>
<h3>Economic Considerations and Grid Independence</h3>
<ul>
 	<li>Bert shares his personal experience with high electric rates in Indiana and the cost-effectiveness of propane.</li>
 	<li>Bert discusses the benefits of controlling one's energy rate and budget with propane compared to utility rates.</li>
 	<li>Bert mentions a recent email from his utility about grid improvements and the associated cost increase.</li>
 	<li>Scott and Bert agree on the importance of considering economic factors in energy decisions.</li>
</ul><br/>
<h3>Future Prospects and Education</h3>
<ul>
 	<li>Bert expresses excitement about greater education on energy sources and their origins.</li>
 	<li>Bert highlights the lack of understanding among the public about where their energy comes from.</li>
 	<li>Bert believes that increased education will lead to more responsible energy decisions.</li>
 	<li>Scott and Bert discuss the role of PERC in promoting propane education and its importance in the energy conversation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott reiterates the importance of organizations like PERC in the power generation industry.</li>
 	<li>Scott provides contact information for Bert and encourages listeners to visit the PERC website for more information.</li>
 	<li>Scott thanks Bert for his insights and contributions to the podcast.</li>
 	<li>Scott signs off, emphasizing the value of events like Power Gen for networking and learning within the industry.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BERT WARNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bert-warner-7a08a9134/" target="_blank" rel="noopener">https://www.linkedin.com/in/bert-warner-7a08a9134/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/propane-education-research-council/" target="_blank" rel="noopener">https://www.linkedin.com/company/propane-education-research-council/</a>

<strong>Company Website:</strong> <a href="https://propane.com/" target="_blank" rel="noopener">https://propane.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/T2P9jEg2IPM
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/bert-warner-with-propane-education-and-research-council]]></link><guid isPermaLink="false">6974aaf6-dbad-4154-8732-336ecf04fa80</guid><itunes:image href="https://artwork.captivate.fm/e680e762-9790-4076-bb4b-d3c500002079/Wb_a4i0Xv2_XW_xgiV52VtM-.png"/><pubDate>Mon, 17 Feb 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/0a29f317-978e-4915-b38e-d110ed2f7acf/Bert-Warner-Conversation-Mp3.mp3" length="23585903" type="audio/mpeg"/><itunes:duration>16:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Nick Haase with MaintainX</title><itunes:title>Nick Haase with MaintainX</itunes:title><description><![CDATA[<div>
<div>

Scott MacKenzie hosts Nick Haase, co-founder of MaintainX, to discuss their mobile-first, frontline-friendly maintenance management software. MaintainX addresses the inefficiencies of traditional desktop-based CMMS systems by offering a mobile platform that streamlines workflows, reduces downtime, and integrates AI for predictive maintenance. Haas highlights the importance of capturing and digitizing data for AI tools to function effectively. He emphasizes the need for a solid data foundation and gradual AI integration. Maintain X aims to enhance efficiency, safety, and the onboarding of new workforce generations, leveraging IoT and AI to provide real-time insights and automate maintenance tasks.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Nick Haase on LinkedIn or Twitter to discuss MaintainX further.</li>
 	<li>[ ] Visit the MaintainX website at getmaintainx.com to learn more about the platform.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and highlights the importance of industrial professionals in changing lives and the world.</li>
 	<li>Scott expresses gratitude to listeners for their support and introduces the guest, Nick Haase, co-founder of MaintainX.</li>
 	<li>Scott mentions Nick's previous appearances on the show and his active participation in industry events.</li>
</ul><br/>
<h3>Promotion of Podcasting and Industrial Talk</h3>
<ul>
 	<li>Scott discusses the benefits of having a podcast for industry professionals, emphasizing its role in opening doors and creating opportunities.</li>
 	<li>Scott shares his personal experience with podcasting and how it helped his maintenance company succeed.</li>
 	<li>Scott encourages listeners to consider starting a podcast and offers to help them get started with Industrial Talk.</li>
 	<li>Scott highlights the importance of attention over marketing and how a podcast can leverage content to bring about opportunities.</li>
</ul><br/>
<h3>Introduction of Nick Haas and MaintainX</h3>
<ul>
 	<li>Nick Haas joins the conversation, reflecting on his previous appearance on the show and the changes in the industry since then.</li>
 	<li>Scott and Nick discuss the evolution of MaintainX, a mobile-first frontline maintenance management software.</li>
 	<li>Nick explains the gap in the market for mobile-friendly CMMS systems and how MaintainX addresses this need.</li>
 	<li>Nick describes the initial challenges and the importance of capturing data digitally for AI integration.</li>
</ul><br/>
<h3>MaintainX Workflow and Benefits</h3>
<ul>
 	<li>Nick outlines the basic workflow of MaintainX, starting with technicians receiving alerts and accessing contextual information on their devices.</li>
 	<li>Nick emphasizes the efficiency gains from having work instructions and parts lists readily available on the technician's tablet.</li>
 	<li>Nick explains how MaintainX helps save time by reducing the need for technicians to go back and forth to supply rooms.</li>
 	<li>Nick highlights the potential for predictive maintenance and AI integration to further enhance the platform's capabilities.</li>
</ul><br/>
<h3>AI Integration and Predictive Maintenance</h3>
<ul>
 	<li>Nick discusses the importance of having a solid data foundation for AI tools to be effective.</li>
 	<li>MaintainX offers an AI procedure generator to help build workflows and save time.</li>
 	<li>Nick explains how MaintainX can use AI to generate work orders based on sensor data and predictive alerts.</li>
 	<li>Nick emphasizes the importance of user-friendly interfaces and the goal of making technology a co-pilot for users.</li>
</ul><br/>
<h3>Challenges and Future of AI in Maintenance</h3>
<ul>
 	<li>Nick acknowledges the challenges of change management and the skepticism towards new technologies.</li>
 	<li>Nick stresses the importance of building a data foundation to support AI initiatives.</li>
 	<li>Nick shares MaintainX's approach to helping clients start with basic workflows and gradually integrate AI.</li>
 	<li>Nick highlights the potential for AI to drive significant improvements in efficiency and competitiveness.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Nick discuss the importance of finding quality partners to help with AI implementation.</li>
 	<li>Nick emphasizes the need for realistic expectations and a gradual approach to AI integration.</li>
 	<li>Nick provides contact information for listeners interested in learning more about MaintainX.</li>
 	<li>Scott wraps up the conversation, encouraging listeners to connect with Nick and explore the benefits of MaintainX.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NICK HAASE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nickhaase/" target="_blank" rel="noopener">https://www.linkedin.com/in/nickhaase/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getmaintainx/" target="_blank" rel="noopener">https://www.linkedin.com/company/getmaintainx/</a>

<strong>Company Website:</strong> <a href="https://www.getmaintainx.com/" target="_blank" rel="noopener">https://www.getmaintainx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/CeujkOWByD8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<div>
<div>

Scott MacKenzie hosts Nick Haase, co-founder of MaintainX, to discuss their mobile-first, frontline-friendly maintenance management software. MaintainX addresses the inefficiencies of traditional desktop-based CMMS systems by offering a mobile platform that streamlines workflows, reduces downtime, and integrates AI for predictive maintenance. Haas highlights the importance of capturing and digitizing data for AI tools to function effectively. He emphasizes the need for a solid data foundation and gradual AI integration. Maintain X aims to enhance efficiency, safety, and the onboarding of new workforce generations, leveraging IoT and AI to provide real-time insights and automate maintenance tasks.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Nick Haase on LinkedIn or Twitter to discuss MaintainX further.</li>
 	<li>[ ] Visit the MaintainX website at getmaintainx.com to learn more about the platform.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and highlights the importance of industrial professionals in changing lives and the world.</li>
 	<li>Scott expresses gratitude to listeners for their support and introduces the guest, Nick Haase, co-founder of MaintainX.</li>
 	<li>Scott mentions Nick's previous appearances on the show and his active participation in industry events.</li>
</ul><br/>
<h3>Promotion of Podcasting and Industrial Talk</h3>
<ul>
 	<li>Scott discusses the benefits of having a podcast for industry professionals, emphasizing its role in opening doors and creating opportunities.</li>
 	<li>Scott shares his personal experience with podcasting and how it helped his maintenance company succeed.</li>
 	<li>Scott encourages listeners to consider starting a podcast and offers to help them get started with Industrial Talk.</li>
 	<li>Scott highlights the importance of attention over marketing and how a podcast can leverage content to bring about opportunities.</li>
</ul><br/>
<h3>Introduction of Nick Haas and MaintainX</h3>
<ul>
 	<li>Nick Haas joins the conversation, reflecting on his previous appearance on the show and the changes in the industry since then.</li>
 	<li>Scott and Nick discuss the evolution of MaintainX, a mobile-first frontline maintenance management software.</li>
 	<li>Nick explains the gap in the market for mobile-friendly CMMS systems and how MaintainX addresses this need.</li>
 	<li>Nick describes the initial challenges and the importance of capturing data digitally for AI integration.</li>
</ul><br/>
<h3>MaintainX Workflow and Benefits</h3>
<ul>
 	<li>Nick outlines the basic workflow of MaintainX, starting with technicians receiving alerts and accessing contextual information on their devices.</li>
 	<li>Nick emphasizes the efficiency gains from having work instructions and parts lists readily available on the technician's tablet.</li>
 	<li>Nick explains how MaintainX helps save time by reducing the need for technicians to go back and forth to supply rooms.</li>
 	<li>Nick highlights the potential for predictive maintenance and AI integration to further enhance the platform's capabilities.</li>
</ul><br/>
<h3>AI Integration and Predictive Maintenance</h3>
<ul>
 	<li>Nick discusses the importance of having a solid data foundation for AI tools to be effective.</li>
 	<li>MaintainX offers an AI procedure generator to help build workflows and save time.</li>
 	<li>Nick explains how MaintainX can use AI to generate work orders based on sensor data and predictive alerts.</li>
 	<li>Nick emphasizes the importance of user-friendly interfaces and the goal of making technology a co-pilot for users.</li>
</ul><br/>
<h3>Challenges and Future of AI in Maintenance</h3>
<ul>
 	<li>Nick acknowledges the challenges of change management and the skepticism towards new technologies.</li>
 	<li>Nick stresses the importance of building a data foundation to support AI initiatives.</li>
 	<li>Nick shares MaintainX's approach to helping clients start with basic workflows and gradually integrate AI.</li>
 	<li>Nick highlights the potential for AI to drive significant improvements in efficiency and competitiveness.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Nick discuss the importance of finding quality partners to help with AI implementation.</li>
 	<li>Nick emphasizes the need for realistic expectations and a gradual approach to AI integration.</li>
 	<li>Nick provides contact information for listeners interested in learning more about MaintainX.</li>
 	<li>Scott wraps up the conversation, encouraging listeners to connect with Nick and explore the benefits of MaintainX.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NICK HAASE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nickhaase/" target="_blank" rel="noopener">https://www.linkedin.com/in/nickhaase/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getmaintainx/" target="_blank" rel="noopener">https://www.linkedin.com/company/getmaintainx/</a>

<strong>Company Website:</strong> <a href="https://www.getmaintainx.com/" target="_blank" rel="noopener">https://www.getmaintainx.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/CeujkOWByD8
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/nick-haase-with-maintainx]]></link><guid isPermaLink="false">bd4ad7b9-7426-45e2-bd07-c527f948df67</guid><itunes:image href="https://artwork.captivate.fm/73a659c0-ebe2-49da-8cc7-4dbe06baf98a/aGHUgY5HXuWKy0AuzJ1G-m3j.png"/><pubDate>Fri, 31 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/0151efb1-dee8-4a73-aa7b-37696d2630cf/Nick-Haase-Conversation-Mp3.mp3" length="57767471" type="audio/mpeg"/><itunes:duration>40:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/29d4cd46-64d9-40ae-9f25-c8982773612d/index.html" type="text/html"/></item><item><title>Meelad Nikpourian with Accruent</title><itunes:title>Meelad Nikpourian with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Meelad Nikpourian, Vice President, Commercial Software and Strategy at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Innovative suite of solution focused on success</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie and Meelad discuss the Accruent Insights conference in San Antonio, highlighting Accruent's global customer base and recent acquisitions, including a full SaaS EDMS product from Australia. Meelad, VP of Commercial Operations, explains Accruent's strategy to simplify the buying process and integrate solutions, emphasizing the importance of customer insights. They discuss the integration of Accruent's EDMS with Service Channel, enhancing retail maintenance and predicting asset degradation. Meelad notes the significant financial impact of food spoilage and the potential for insurance integration. Looking ahead, Meelad sees Accruent becoming more global and innovative, with a focus on customer-driven solutions.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the potential insurance benefits for customers by integrating Accruent's asset monitoring data.</li>
 	<li>[ ] Follow up on expanding Accruent's global reach and customer use cases across different markets.</li>
 	<li>[ ] Connect with Melan on LinkedIn to discuss further opportunities.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights Conference Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and highlights the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the current event at Accruent Insights in San Antonio, Texas, emphasizing the problem-solving atmosphere.</li>
 	<li>Scott and Meelad discuss the success of the conference and the importance of customer insights in driving solutions.</li>
 	<li>Meelad mentions the new leadership under Richard Lurick and the global reach of Accruent's customer base.</li>
</ul><br/>
<h3>Introduction of Speaker 2 and Role</h3>
<ul>
 	<li>Meelad introduces himself as the Vice President of Commercial Operations and Strategy at Accruent.</li>
 	<li>He explains his role in working closely with global go-to-market teams, marketing, sales, and product leaders.</li>
 	<li>Meelad emphasizes the importance of providing a seamless experience for both prospects and customers throughout the buying cycle.</li>
 	<li>He describes the conversion process from lead capture to nurturing and handing over to account executives.</li>
</ul><br/>
<h3>Challenges in the Buying Process</h3>
<ul>
 	<li>Scott and Meelad discuss the increasing complexity of the buying process with more stakeholders involved.</li>
 	<li>Meelad highlights Accruent's efforts to reduce complexity by making the buying process easier and integrating solutions.</li>
 	<li>They talk about the importance of providing combined packages that add more value to customers.</li>
 	<li>Meelad clarifies that Accruent still caters to single-point solutions and the importance of integrations with external products.</li>
</ul><br/>
<h3>Integration and Customization of Solutions</h3>
<ul>
 	<li>Meelad explains the integration of Accruent's solutions with leading CMS and EDMS products.</li>
 	<li>He emphasizes the importance of providing a holistic solution for customers, regardless of their portfolio.</li>
 	<li>Scott and Meelad discuss the potential for adding value by integrating existing products with new solutions.</li>
 	<li>Meelad mentions the bi-directional integration with Service Channel, a leading CMS for the retail space.</li>
</ul><br/>
<h3>Retail Use Case and AI Capabilities</h3>
<ul>
 	<li>Meelad provides a detailed use case for a grocery store using Accruent's solutions to monitor and predict asset degradation.</li>
 	<li>He explains how the system uses AI to analyze data and create work orders automatically.</li>
 	<li>The system can also provide real-time data to technicians on-site, ensuring effective repairs.</li>
 	<li>Scott and Meelad discuss the importance of historical data in setting control points and predicting work orders.</li>
</ul><br/>
<h3>Global Growth and Future Prospects</h3>
<ul>
 	<li>Meelad talks about Accruent's global expansion and the diverse customer use cases across different regions.</li>
 	<li>He highlights the company's focus on innovation and growth in various markets.</li>
 	<li>Scott expresses his enthusiasm for the energy and excitement at the event and the potential for career opportunities.</li>
 	<li>Meelad provides his contact information for further discussions and collaboration opportunities.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of education, collaboration, and innovation in the industry.</li>
 	<li>He encourages listeners to reach out to Meelad and other industry professionals for further discussions.</li>
 	<li>Scott reiterates the mission of the Industrial Talk Podcast to support and celebrate industry professionals.</li>
 	<li>The podcast concludes with a call to action for listeners to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN BRZINSKI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/meeladnikpourian/" target="_blank" rel="noopener">https://www.linkedin.com/in/meeladnikpourian/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/NK2xUoZzCdo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Meelad Nikpourian, Vice President, Commercial Software and Strategy at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Innovative suite of solution focused on success</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie and Meelad discuss the Accruent Insights conference in San Antonio, highlighting Accruent's global customer base and recent acquisitions, including a full SaaS EDMS product from Australia. Meelad, VP of Commercial Operations, explains Accruent's strategy to simplify the buying process and integrate solutions, emphasizing the importance of customer insights. They discuss the integration of Accruent's EDMS with Service Channel, enhancing retail maintenance and predicting asset degradation. Meelad notes the significant financial impact of food spoilage and the potential for insurance integration. Looking ahead, Meelad sees Accruent becoming more global and innovative, with a focus on customer-driven solutions.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the potential insurance benefits for customers by integrating Accruent's asset monitoring data.</li>
 	<li>[ ] Follow up on expanding Accruent's global reach and customer use cases across different markets.</li>
 	<li>[ ] Connect with Melan on LinkedIn to discuss further opportunities.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights Conference Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and highlights the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the current event at Accruent Insights in San Antonio, Texas, emphasizing the problem-solving atmosphere.</li>
 	<li>Scott and Meelad discuss the success of the conference and the importance of customer insights in driving solutions.</li>
 	<li>Meelad mentions the new leadership under Richard Lurick and the global reach of Accruent's customer base.</li>
</ul><br/>
<h3>Introduction of Speaker 2 and Role</h3>
<ul>
 	<li>Meelad introduces himself as the Vice President of Commercial Operations and Strategy at Accruent.</li>
 	<li>He explains his role in working closely with global go-to-market teams, marketing, sales, and product leaders.</li>
 	<li>Meelad emphasizes the importance of providing a seamless experience for both prospects and customers throughout the buying cycle.</li>
 	<li>He describes the conversion process from lead capture to nurturing and handing over to account executives.</li>
</ul><br/>
<h3>Challenges in the Buying Process</h3>
<ul>
 	<li>Scott and Meelad discuss the increasing complexity of the buying process with more stakeholders involved.</li>
 	<li>Meelad highlights Accruent's efforts to reduce complexity by making the buying process easier and integrating solutions.</li>
 	<li>They talk about the importance of providing combined packages that add more value to customers.</li>
 	<li>Meelad clarifies that Accruent still caters to single-point solutions and the importance of integrations with external products.</li>
</ul><br/>
<h3>Integration and Customization of Solutions</h3>
<ul>
 	<li>Meelad explains the integration of Accruent's solutions with leading CMS and EDMS products.</li>
 	<li>He emphasizes the importance of providing a holistic solution for customers, regardless of their portfolio.</li>
 	<li>Scott and Meelad discuss the potential for adding value by integrating existing products with new solutions.</li>
 	<li>Meelad mentions the bi-directional integration with Service Channel, a leading CMS for the retail space.</li>
</ul><br/>
<h3>Retail Use Case and AI Capabilities</h3>
<ul>
 	<li>Meelad provides a detailed use case for a grocery store using Accruent's solutions to monitor and predict asset degradation.</li>
 	<li>He explains how the system uses AI to analyze data and create work orders automatically.</li>
 	<li>The system can also provide real-time data to technicians on-site, ensuring effective repairs.</li>
 	<li>Scott and Meelad discuss the importance of historical data in setting control points and predicting work orders.</li>
</ul><br/>
<h3>Global Growth and Future Prospects</h3>
<ul>
 	<li>Meelad talks about Accruent's global expansion and the diverse customer use cases across different regions.</li>
 	<li>He highlights the company's focus on innovation and growth in various markets.</li>
 	<li>Scott expresses his enthusiasm for the energy and excitement at the event and the potential for career opportunities.</li>
 	<li>Meelad provides his contact information for further discussions and collaboration opportunities.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of education, collaboration, and innovation in the industry.</li>
 	<li>He encourages listeners to reach out to Meelad and other industry professionals for further discussions.</li>
 	<li>Scott reiterates the mission of the Industrial Talk Podcast to support and celebrate industry professionals.</li>
 	<li>The podcast concludes with a call to action for listeners to stay tuned for future conversations.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN BRZINSKI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/meeladnikpourian/" target="_blank" rel="noopener">https://www.linkedin.com/in/meeladnikpourian/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/NK2xUoZzCdo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/meelad-nikpourian-with-accruent]]></link><guid isPermaLink="false">9033c022-7b83-41a0-8ebd-4da64083d84b</guid><itunes:image href="https://artwork.captivate.fm/1c7e3841-fa7b-4b6d-a471-2f33d166d6d4/ByGxH6u022W-4JEh2tJi9RHT.png"/><pubDate>Wed, 29 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/cc22256a-41fc-4c5e-a751-40bb9e1cafb9/Meelad-Nikpourian-Conversation-Mp3.mp3" length="28235951" type="audio/mpeg"/><itunes:duration>19:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Ed Marsh with Ed Marsh Consulting</title><itunes:title>Ed Marsh with Ed Marsh Consulting</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Ed Marsh, Founder </strong><strong>of Ed Marsh Consulting</strong><strong> </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Real Tactical Solutions for Manufacturing Success</span>"<strong>.</strong>
<div>

Scott MacKenzie and Ed Marsh discuss the importance of edutainment and "cool content" in manufacturing sales and marketing. Ed emphasizes that traditional marketing methods are no longer effective, and companies need to create trust through engaging, passive content like videos and podcasts. He suggests focusing on topics that address known and unknown issues for businesses, such as employee retention and innovative benefits like on-site childcare. Ed highlights the need for top-down leadership to adopt these strategies and stresses the long-term nature of building trust. He also mentions the inefficiency of trade show leads and the importance of video content in capturing attention.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Ed Marsh to learn more about his "cool content" and "edutainment" approach.</li>
 	<li>[ ] Explore creating video and audio content that focuses on topics important to your customers' businesses, rather than just your own products and services.</li>
 	<li>[ ] Consider how the board of directors can be involved in overseeing the company's marketing and sales strategies.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Fabtech</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and welcomes Ed Marsh, highlighting his contributions to the industry.</li>
 	<li>Scott mentions the location of the podcast at Fabtech in Orlando, Florida, and the involvement of PMA.</li>
 	<li>Ed Marsh joins the conversation, mentioning he arrived in the morning and was informed about the need for a hard hat and work boots.</li>
 	<li>Scott and Ed engage in a light-hearted exchange about Ed's famous bronze handout and their previous meeting at the Orlando Convention Center.</li>
</ul><br/>
<h3>Ed Marsh's Background and Consulting Business</h3>
<ul>
 	<li>Ed shares his background, including his time in the army and transition to the packaging machinery business.</li>
 	<li>He explains his consulting business, which helps industrial manufacturers, particularly capital equipment companies, improve their sales processes.</li>
 	<li>Ed emphasizes the contrast between well-documented back-end processes and ad hoc marketing and sales efforts.</li>
 	<li>He discusses the importance of applying rigorous process engineering and continuous improvement mindsets to the front-end of the business.</li>
</ul><br/>
<h3>The Concept of Edutainment and Cool Content</h3>
<ul>
 	<li>Ed introduces the concept of edutainment, which combines education and entertainment to create engaging content that can be consumed passively.</li>
 	<li>He explains the shift in consumer behavior, where people no longer read articles but consume video and audio content while doing other activities.</li>
 	<li>Ed highlights the challenge of getting the first meeting with potential clients and the role of edutainment in building trust.</li>
 	<li>He introduces the idea of "cool content," which focuses on known unknowns and unknown unknowns, addressing topics that are important to the audience but may not be immediately obvious.</li>
</ul><br/>
<h3>Challenges and Strategies for Implementing Cool Content</h3>
<ul>
 	<li>Scott and Ed discuss the challenges of getting companies to focus on cool content and the importance of top-down leadership.</li>
 	<li>Ed explains that only a small percentage of companies will adopt new strategies, and the key is to identify leaders within those companies.</li>
 	<li>They discuss the evolving role of boards of directors and the need for them to understand contemporary sales and marketing practices.</li>
 	<li>Ed emphasizes that the board should push for building trust at the pre-awareness stage of the buying journey.</li>
</ul><br/>
<h3>Practical Examples and Implementation Steps</h3>
<ul>
 	<li>Ed provides practical examples, such as discussing on-site childcare facilities for manufacturing companies, to illustrate cool content topics.</li>
 	<li>He explains how such topics can help companies recruit and retain employees and create opportunities for the service providers.</li>
 	<li>Ed outlines the steps for implementing cool content, including identifying potential topics, building a faculty of industry experts, and creating engaging content.</li>
 	<li>He emphasizes the importance of video and audio content in building trust and engaging potential clients.</li>
</ul><br/>
<h3>Building Trust and Long-Term Strategies</h3>
<ul>
 	<li>Ed discusses the importance of building trust over time through video and audio content, rather than relying on cold calls.</li>
 	<li>He explains that the process can take 6 to 18 months, but it is essential for long-term success.</li>
 	<li>Scott and Ed agree that video content is particularly effective in capturing attention and building trust.</li>
 	<li>Ed suggests using AI-driven tools to clip and share video content on social media platforms like LinkedIn and Instagram.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Ed wrap up the conversation, with Scott emphasizing the importance of attending events like Fabtech to network and learn about innovations.</li>
 	<li>Scott highlights Ed's expertise and encourages listeners to reach out to him for more information.</li>
 	<li>Ed provides his contact information and website, encouraging listeners to explore his content and consulting services.</li>
 	<li>The podcast concludes with a reminder to stay bold, brave, and innovative in the industrial space.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ED MARSH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/edwardbmarsh/" target="_blank" rel="noopener">https://www.linkedin.com/in/edwardbmarsh/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ed-marsh-consulting/" target="_blank" rel="noopener">https://www.linkedin.com/company/ed-marsh-consulting/</a>

<strong>Company Website:</strong> <a href="https://www.edmarshconsulting.com/" target="_blank" rel="noopener">https://www.edmarshconsulting.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-we0RMqXhAs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Ed Marsh, Founder </strong><strong>of Ed Marsh Consulting</strong><strong> </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Real Tactical Solutions for Manufacturing Success</span>"<strong>.</strong>
<div>

Scott MacKenzie and Ed Marsh discuss the importance of edutainment and "cool content" in manufacturing sales and marketing. Ed emphasizes that traditional marketing methods are no longer effective, and companies need to create trust through engaging, passive content like videos and podcasts. He suggests focusing on topics that address known and unknown issues for businesses, such as employee retention and innovative benefits like on-site childcare. Ed highlights the need for top-down leadership to adopt these strategies and stresses the long-term nature of building trust. He also mentions the inefficiency of trade show leads and the importance of video content in capturing attention.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Ed Marsh to learn more about his "cool content" and "edutainment" approach.</li>
 	<li>[ ] Explore creating video and audio content that focuses on topics important to your customers' businesses, rather than just your own products and services.</li>
 	<li>[ ] Consider how the board of directors can be involved in overseeing the company's marketing and sales strategies.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Fabtech</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and welcomes Ed Marsh, highlighting his contributions to the industry.</li>
 	<li>Scott mentions the location of the podcast at Fabtech in Orlando, Florida, and the involvement of PMA.</li>
 	<li>Ed Marsh joins the conversation, mentioning he arrived in the morning and was informed about the need for a hard hat and work boots.</li>
 	<li>Scott and Ed engage in a light-hearted exchange about Ed's famous bronze handout and their previous meeting at the Orlando Convention Center.</li>
</ul><br/>
<h3>Ed Marsh's Background and Consulting Business</h3>
<ul>
 	<li>Ed shares his background, including his time in the army and transition to the packaging machinery business.</li>
 	<li>He explains his consulting business, which helps industrial manufacturers, particularly capital equipment companies, improve their sales processes.</li>
 	<li>Ed emphasizes the contrast between well-documented back-end processes and ad hoc marketing and sales efforts.</li>
 	<li>He discusses the importance of applying rigorous process engineering and continuous improvement mindsets to the front-end of the business.</li>
</ul><br/>
<h3>The Concept of Edutainment and Cool Content</h3>
<ul>
 	<li>Ed introduces the concept of edutainment, which combines education and entertainment to create engaging content that can be consumed passively.</li>
 	<li>He explains the shift in consumer behavior, where people no longer read articles but consume video and audio content while doing other activities.</li>
 	<li>Ed highlights the challenge of getting the first meeting with potential clients and the role of edutainment in building trust.</li>
 	<li>He introduces the idea of "cool content," which focuses on known unknowns and unknown unknowns, addressing topics that are important to the audience but may not be immediately obvious.</li>
</ul><br/>
<h3>Challenges and Strategies for Implementing Cool Content</h3>
<ul>
 	<li>Scott and Ed discuss the challenges of getting companies to focus on cool content and the importance of top-down leadership.</li>
 	<li>Ed explains that only a small percentage of companies will adopt new strategies, and the key is to identify leaders within those companies.</li>
 	<li>They discuss the evolving role of boards of directors and the need for them to understand contemporary sales and marketing practices.</li>
 	<li>Ed emphasizes that the board should push for building trust at the pre-awareness stage of the buying journey.</li>
</ul><br/>
<h3>Practical Examples and Implementation Steps</h3>
<ul>
 	<li>Ed provides practical examples, such as discussing on-site childcare facilities for manufacturing companies, to illustrate cool content topics.</li>
 	<li>He explains how such topics can help companies recruit and retain employees and create opportunities for the service providers.</li>
 	<li>Ed outlines the steps for implementing cool content, including identifying potential topics, building a faculty of industry experts, and creating engaging content.</li>
 	<li>He emphasizes the importance of video and audio content in building trust and engaging potential clients.</li>
</ul><br/>
<h3>Building Trust and Long-Term Strategies</h3>
<ul>
 	<li>Ed discusses the importance of building trust over time through video and audio content, rather than relying on cold calls.</li>
 	<li>He explains that the process can take 6 to 18 months, but it is essential for long-term success.</li>
 	<li>Scott and Ed agree that video content is particularly effective in capturing attention and building trust.</li>
 	<li>Ed suggests using AI-driven tools to clip and share video content on social media platforms like LinkedIn and Instagram.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Ed wrap up the conversation, with Scott emphasizing the importance of attending events like Fabtech to network and learn about innovations.</li>
 	<li>Scott highlights Ed's expertise and encourages listeners to reach out to him for more information.</li>
 	<li>Ed provides his contact information and website, encouraging listeners to explore his content and consulting services.</li>
 	<li>The podcast concludes with a reminder to stay bold, brave, and innovative in the industrial space.</li>
</ul><br/>
</div>
<div></div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ED MARSH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/edwardbmarsh/" target="_blank" rel="noopener">https://www.linkedin.com/in/edwardbmarsh/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ed-marsh-consulting/" target="_blank" rel="noopener">https://www.linkedin.com/company/ed-marsh-consulting/</a>

<strong>Company Website:</strong> <a href="https://www.edmarshconsulting.com/" target="_blank" rel="noopener">https://www.edmarshconsulting.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-we0RMqXhAs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ed-marsh-with-ed-marsh-consulting]]></link><guid isPermaLink="false">12013d86-0bbf-4c39-b6e9-4c1305699390</guid><itunes:image href="https://artwork.captivate.fm/3189281e-6130-4280-9035-78ce8b91d6fa/GPSHZGbcQ-59ON_tWu4BV2dc.png"/><pubDate>Mon, 27 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/d807ccaa-6206-4e5a-b56c-e719d5abd8e8/Ed-Marsh-Mp3.mp3" length="30738095" type="audio/mpeg"/><itunes:duration>21:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/c9db59da-9fd1-413a-8995-ca4773e411f9/index.html" type="text/html"/></item><item><title>Clint Padgett with Project Success</title><itunes:title>Clint Padgett with Project Success</itunes:title><description><![CDATA[<div>

Scott MacKenzie promotes the benefits of podcasting for business and emphasizes the importance of project management and leadership. Clint Padgett, founder and CEO of Project Success, Inc., discusses the challenges of project management, particularly the misconceptions around agile methodologies and the necessity of detailed planning. He highlights the importance of executive support, team collaboration, and the need for a balanced approach to project detail. Padgett also stresses the significance of conversations and relationships in project success and the necessity of adapting to changes. He offers his company's services for project management training and support.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Clint Padgett to discuss project management support for your organization.</li>
 	<li>[ ] Review your company's project portfolio and identify opportunities to improve planning and resource allocation.</li>
 	<li>[ ] Implement collaborative planning sessions to build alignment and accountability among project team members.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Podcast Promotion</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its global reach and celebration of industrial professionals.</li>
 	<li>Scott promotes the benefits of podcasting for business, urging companies to leverage this platform for marketing.</li>
 	<li>He mentions his series on leveraging podcasting for business and offers help to those who are struggling with their podcast's traction.</li>
 	<li>Scott highlights upcoming events, including the MD&amp;M event in Anaheim, and encourages listeners to connect with him at these events.</li>
</ul><br/>
<h3>Introduction of Clint Padgett</h3>
<ul>
 	<li>Scott introduces Clint Padgett, founder and CEO of Project Success, Inc., and sets the stage for a discussion on project management and leadership.</li>
 	<li>Clint confirms his participation and mentions his own podcast, "The Conversation with Clint Padgett," on Forbes Books Radio.</li>
 	<li>Scott invites Clint to share his background, leading Clint to recount his journey from the Navy to Georgia Tech, Duke University, and his career at Coca-Cola and Project Success, Inc.</li>
</ul><br/>
<h3>Discussion on PMP Certification</h3>
<ul>
 	<li>Scott inquires about the relevance of PMP certification in today's industry.</li>
 	<li>Clint explains that while PMP certification can be beneficial for pride, job searches, or salary negotiations, it does not necessarily reflect one's qualifications.</li>
 	<li>Clint emphasizes that project management roles focus more on real-life experience and problem-solving skills rather than just passing a test.</li>
</ul><br/>
<h3>Challenges in Project Management</h3>
<ul>
 	<li>Clint discusses the misconception that agile methodologies can deliver faster, cheaper, and higher-quality results.</li>
 	<li>He explains the interrelation of time, cost, and quality, noting that faster delivery often means compromising quality or spending more money.</li>
 	<li>Scott and Clint agree that agile should remain in the software development space rather than being applied broadly across industries.</li>
</ul><br/>
<h3>Importance of Executive Sponsorship and Planning</h3>
<ul>
 	<li>Scott and Clint discuss the importance of executive sponsorship in project success.</li>
 	<li>Clint highlights the need for detailed planning, especially for long-term projects, to understand the ripple effects of delays.</li>
 	<li>They emphasize the importance of conversations and collaboration in project management to ensure everyone understands their roles and responsibilities.</li>
</ul><br/>
<h3>Balancing Detail and Flexibility in Project Planning</h3>
<ul>
 	<li>Clint explains the balance between detailed planning for near-term tasks and less detailed planning for long-term tasks.</li>
 	<li>He stresses the importance of having a plan that allows for flexibility and adjustments as things change.</li>
 	<li>Clint shares an example of a project where a competitor's success led to the decision to abandon the current project, emphasizing the need to adapt based on market conditions.</li>
</ul><br/>
<h3>Collaborative Planning and Team Dynamics</h3>
<ul>
 	<li>Clint describes the collaborative planning process used by Project Success, Inc., where teams come together to build a plan and understand the interdependencies of their tasks.</li>
 	<li>He highlights the importance of forming connections and relationships within the team to ensure effective communication and collaboration.</li>
 	<li>Clint emphasizes that the planning process helps convert team members from email addresses to living, breathing human beings, fostering accountability and commitment.</li>
</ul><br/>
<h3>Handling Project Slippage and Adjustments</h3>
<ul>
 	<li>Clint discusses the challenges of handling project slippage and the importance of regular updates and adjustments.</li>
 	<li>He explains the need for flexibility in the plan to accommodate unexpected delays and changes.</li>
 	<li>Clint emphasizes the importance of teamwork and collaboration in making adjustments to keep the project on track.</li>
</ul><br/>
<h3>Overcoming Organizational Culture and Resistance</h3>
<ul>
 	<li>Scott and Clint discuss the cultural challenges in organizations that resist spending time on planning.</li>
 	<li>Clint highlights the need for senior leadership support to prioritize planning and ensure that time is invested upfront to avoid costly mistakes later.</li>
 	<li>They share examples of how lack of planning can lead to inefficient and expensive solutions, emphasizing the importance of a well-structured plan.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Clint shares his contact information and encourages listeners to reach out for project management support.</li>
 	<li>Scott thanks Clint for his insights and encourages listeners to connect with Clint and Project Success, Inc. for their project management needs.</li>
 	<li>Scott reiterates the importance of planning and collaboration in project management and promotes the Industrial Talk Podcast Network as a platform for industrial professionals.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CLINT PADGETT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/clintpadgett/" target="_blank" rel="noopener">https://www.linkedin.com/in/clintpadgett/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/project-success-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/project-success-inc/</a>

<strong>Company Website:</strong> <a href="http://projectsuccess.com/" target="_blank" rel="noopener">http://projectsuccess.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Z8rJSbg5Cfw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie promotes the benefits of podcasting for business and emphasizes the importance of project management and leadership. Clint Padgett, founder and CEO of Project Success, Inc., discusses the challenges of project management, particularly the misconceptions around agile methodologies and the necessity of detailed planning. He highlights the importance of executive support, team collaboration, and the need for a balanced approach to project detail. Padgett also stresses the significance of conversations and relationships in project success and the necessity of adapting to changes. He offers his company's services for project management training and support.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Clint Padgett to discuss project management support for your organization.</li>
 	<li>[ ] Review your company's project portfolio and identify opportunities to improve planning and resource allocation.</li>
 	<li>[ ] Implement collaborative planning sessions to build alignment and accountability among project team members.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Podcast Promotion</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its global reach and celebration of industrial professionals.</li>
 	<li>Scott promotes the benefits of podcasting for business, urging companies to leverage this platform for marketing.</li>
 	<li>He mentions his series on leveraging podcasting for business and offers help to those who are struggling with their podcast's traction.</li>
 	<li>Scott highlights upcoming events, including the MD&amp;M event in Anaheim, and encourages listeners to connect with him at these events.</li>
</ul><br/>
<h3>Introduction of Clint Padgett</h3>
<ul>
 	<li>Scott introduces Clint Padgett, founder and CEO of Project Success, Inc., and sets the stage for a discussion on project management and leadership.</li>
 	<li>Clint confirms his participation and mentions his own podcast, "The Conversation with Clint Padgett," on Forbes Books Radio.</li>
 	<li>Scott invites Clint to share his background, leading Clint to recount his journey from the Navy to Georgia Tech, Duke University, and his career at Coca-Cola and Project Success, Inc.</li>
</ul><br/>
<h3>Discussion on PMP Certification</h3>
<ul>
 	<li>Scott inquires about the relevance of PMP certification in today's industry.</li>
 	<li>Clint explains that while PMP certification can be beneficial for pride, job searches, or salary negotiations, it does not necessarily reflect one's qualifications.</li>
 	<li>Clint emphasizes that project management roles focus more on real-life experience and problem-solving skills rather than just passing a test.</li>
</ul><br/>
<h3>Challenges in Project Management</h3>
<ul>
 	<li>Clint discusses the misconception that agile methodologies can deliver faster, cheaper, and higher-quality results.</li>
 	<li>He explains the interrelation of time, cost, and quality, noting that faster delivery often means compromising quality or spending more money.</li>
 	<li>Scott and Clint agree that agile should remain in the software development space rather than being applied broadly across industries.</li>
</ul><br/>
<h3>Importance of Executive Sponsorship and Planning</h3>
<ul>
 	<li>Scott and Clint discuss the importance of executive sponsorship in project success.</li>
 	<li>Clint highlights the need for detailed planning, especially for long-term projects, to understand the ripple effects of delays.</li>
 	<li>They emphasize the importance of conversations and collaboration in project management to ensure everyone understands their roles and responsibilities.</li>
</ul><br/>
<h3>Balancing Detail and Flexibility in Project Planning</h3>
<ul>
 	<li>Clint explains the balance between detailed planning for near-term tasks and less detailed planning for long-term tasks.</li>
 	<li>He stresses the importance of having a plan that allows for flexibility and adjustments as things change.</li>
 	<li>Clint shares an example of a project where a competitor's success led to the decision to abandon the current project, emphasizing the need to adapt based on market conditions.</li>
</ul><br/>
<h3>Collaborative Planning and Team Dynamics</h3>
<ul>
 	<li>Clint describes the collaborative planning process used by Project Success, Inc., where teams come together to build a plan and understand the interdependencies of their tasks.</li>
 	<li>He highlights the importance of forming connections and relationships within the team to ensure effective communication and collaboration.</li>
 	<li>Clint emphasizes that the planning process helps convert team members from email addresses to living, breathing human beings, fostering accountability and commitment.</li>
</ul><br/>
<h3>Handling Project Slippage and Adjustments</h3>
<ul>
 	<li>Clint discusses the challenges of handling project slippage and the importance of regular updates and adjustments.</li>
 	<li>He explains the need for flexibility in the plan to accommodate unexpected delays and changes.</li>
 	<li>Clint emphasizes the importance of teamwork and collaboration in making adjustments to keep the project on track.</li>
</ul><br/>
<h3>Overcoming Organizational Culture and Resistance</h3>
<ul>
 	<li>Scott and Clint discuss the cultural challenges in organizations that resist spending time on planning.</li>
 	<li>Clint highlights the need for senior leadership support to prioritize planning and ensure that time is invested upfront to avoid costly mistakes later.</li>
 	<li>They share examples of how lack of planning can lead to inefficient and expensive solutions, emphasizing the importance of a well-structured plan.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Clint shares his contact information and encourages listeners to reach out for project management support.</li>
 	<li>Scott thanks Clint for his insights and encourages listeners to connect with Clint and Project Success, Inc. for their project management needs.</li>
 	<li>Scott reiterates the importance of planning and collaboration in project management and promotes the Industrial Talk Podcast Network as a platform for industrial professionals.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CLINT PADGETT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/clintpadgett/" target="_blank" rel="noopener">https://www.linkedin.com/in/clintpadgett/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/project-success-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/project-success-inc/</a>

<strong>Company Website:</strong> <a href="http://projectsuccess.com/" target="_blank" rel="noopener">http://projectsuccess.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Z8rJSbg5Cfw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/clint-padgett-projectsuccess]]></link><guid isPermaLink="false">34c88eac-0d3b-4d3e-9389-8a7c15fa68e4</guid><itunes:image href="https://artwork.captivate.fm/16a9a431-39f1-4abd-b4fd-af93f4ff6dca/I9tq6aKfzIFnMAQYaybJJjQG.png"/><pubDate>Fri, 24 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/cad6d128-8efb-415b-a1c8-09109b954897/Clint-Padgett-Conversation-Mp3.mp3" length="44265455" type="audio/mpeg"/><itunes:duration>30:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Technology for Effective Event Planning</title><itunes:title>Technology for Effective Event Planning</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Kate Fleming, Brittany Thompson and Tina Reagan with the Missouri's University System </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Deploying Technology for Effective Event Planning</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts a podcast discussing the University of Missouri's transition to a new event management software (EMS) and advanced space intelligence (ASI) system. Kate, Brittany, and Tina from the University of Missouri detail how the new system will streamline processes, save time, and improve efficiency. The current system is outdated and siloed, leading to inefficiencies in booking and managing events. The new EMS will centralize operations, provide better data, and enhance customer service. The transition is expected to take 6-8 months, with a focus on training and data import. The ASI system will help with space utilization and planning, aiding in future building design and event management.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Implement the EMS system within the next 2-3 months</li>
 	<li>[ ] Provide training to campus departments on the new EMS system</li>
 	<li>[ ] Explore the capabilities of the ASI system and provide feedback to Accruent to improve the product for higher education use</li>
 	<li>[ ] Involve the event management team in the design and planning of new campus buildings to ensure appropriate event spaces are included</li>
 	<li>[ ] Utilize the data and reporting capabilities of the EMS and ASI systems to make data-driven decisions about campus event space needs</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Event Context</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industrial innovations and trends.</li>
 	<li>The podcast is broadcasting from the site of the event, though there is some confusion about the location.</li>
 	<li>Scott introduces the three guests: Kate, Brittany, and Tina from the University of Missouri.</li>
 	<li>The event is described as a great opportunity for networking and problem-solving in higher education.</li>
</ul><br/>
<h3>Guest Introductions and Backgrounds</h3>
<ul>
 	<li>Kate shares her background, having been at the University of Missouri for over 15 years and playing a key role in configuring their event management software (EMS).</li>
 	<li>Kate's work on EMS led to a significant increase in revenue for the university.</li>
 	<li>Brittany discusses her background, including her military family and her roles at the University of Missouri, including her current position as Director of Events and Hospitality Management.</li>
 	<li>Tina provides a brief background, mentioning her role in managing operations at Missouri S&amp;T and her involvement in the transition to the new event management system.</li>
</ul><br/>
<h3>Current Systems and Challenges</h3>
<ul>
 	<li>Kate explains the current system used at the University of Missouri, which is not user-friendly and does not provide a centralized approach to event management.</li>
 	<li>The new system, EMS, is described as a comprehensive tool that includes communication, pricing, and booking features, making it easier for clients to use.</li>
 	<li>The current system does not allow for live availability checks, leading to inefficiencies and time-consuming processes.</li>
 	<li>The new system is expected to save significant time and improve the overall user experience.</li>
</ul><br/>
<h3>Transition to New System</h3>
<ul>
 	<li>Brittany and Tina discuss the transition to the new EMS system, which will centralize all event-related processes and improve efficiency.</li>
 	<li>The new system will allow clients to book events online, reducing the need for manual processes and saving time.</li>
 	<li>The transition is expected to take two to three months, with a focus on training and ensuring a smooth implementation.</li>
 	<li>The new system will also provide better data and reporting capabilities, which will be beneficial for managing and planning events.</li>
</ul><br/>
<h3>Impact of New System on Operations</h3>
<ul>
 	<li>The new system is expected to free up time for staff, allowing them to focus on more important tasks and improving customer service.</li>
 	<li>The system will also provide better data and reporting capabilities, which will help in making informed decisions and improving operations.</li>
 	<li>The new system will allow for better management of outdoor spaces and other facilities, improving the overall experience for clients.</li>
 	<li>The transition to the new system is seen as a significant opportunity to improve efficiency and service quality at the university.</li>
</ul><br/>
<h3>Space Intelligence and Future Plans</h3>
<ul>
 	<li>The new system, EMS, includes a feature called Space Intelligence, which provides utilization data and other insights to help manage spaces more effectively.</li>
 	<li>The Space Intelligence feature is designed to help manage people count in spaces and provide utilization data, which is valuable for planning and decision-making.</li>
 	<li>The university is looking forward to using the Space Intelligence feature to improve the management of their facilities and make better decisions.</li>
 	<li>The new system and Space Intelligence feature are seen as key tools for future growth and improvement at the university.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, highlighting the importance of the new system and the positive impact it will have on the university.</li>
 	<li>The guests provide contact information for those interested in learning more about the new system and their work.</li>
 	<li>The podcast encourages listeners to connect with the guests on LinkedIn for more insights and updates.</li>
 	<li>The conversation ends with a positive note, emphasizing the importance of innovation and collaboration in improving higher education operations.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KATE FLEMING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/kate-fleming-05b10328/" target="_blank" rel="noopener">https://www.linkedin.com/in/kate-fleming-05b10328/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/school/university-of-missouri/" target="_blank" rel="noopener">https://www.linkedin.com/school/university-of-missouri/</a>
<h2>BRITTANY THOMPSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/brittany-thompson-mba-63612336/" target="_blank" rel="noopener">https://www.linkedin.com/in/brittany-thompson-mba-63612336/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/school/missouri-university-of-science-and-technology/" target="_blank" rel="noopener">https://www.linkedin.com/school/missouri-university-of-science-and-technology/</a>
<h2>TINA REAGAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/tina-r-reagan-46503031/" target="_blank" rel="noopener">https://www.linkedin.com/in/tina-r-reagan-46503031/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3iDS8wVCu-c
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Kate Fleming, Brittany Thompson and Tina Reagan with the Missouri's University System </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Deploying Technology for Effective Event Planning</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts a podcast discussing the University of Missouri's transition to a new event management software (EMS) and advanced space intelligence (ASI) system. Kate, Brittany, and Tina from the University of Missouri detail how the new system will streamline processes, save time, and improve efficiency. The current system is outdated and siloed, leading to inefficiencies in booking and managing events. The new EMS will centralize operations, provide better data, and enhance customer service. The transition is expected to take 6-8 months, with a focus on training and data import. The ASI system will help with space utilization and planning, aiding in future building design and event management.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Implement the EMS system within the next 2-3 months</li>
 	<li>[ ] Provide training to campus departments on the new EMS system</li>
 	<li>[ ] Explore the capabilities of the ASI system and provide feedback to Accruent to improve the product for higher education use</li>
 	<li>[ ] Involve the event management team in the design and planning of new campus buildings to ensure appropriate event spaces are included</li>
 	<li>[ ] Utilize the data and reporting capabilities of the EMS and ASI systems to make data-driven decisions about campus event space needs</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Event Context</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industrial innovations and trends.</li>
 	<li>The podcast is broadcasting from the site of the event, though there is some confusion about the location.</li>
 	<li>Scott introduces the three guests: Kate, Brittany, and Tina from the University of Missouri.</li>
 	<li>The event is described as a great opportunity for networking and problem-solving in higher education.</li>
</ul><br/>
<h3>Guest Introductions and Backgrounds</h3>
<ul>
 	<li>Kate shares her background, having been at the University of Missouri for over 15 years and playing a key role in configuring their event management software (EMS).</li>
 	<li>Kate's work on EMS led to a significant increase in revenue for the university.</li>
 	<li>Brittany discusses her background, including her military family and her roles at the University of Missouri, including her current position as Director of Events and Hospitality Management.</li>
 	<li>Tina provides a brief background, mentioning her role in managing operations at Missouri S&amp;T and her involvement in the transition to the new event management system.</li>
</ul><br/>
<h3>Current Systems and Challenges</h3>
<ul>
 	<li>Kate explains the current system used at the University of Missouri, which is not user-friendly and does not provide a centralized approach to event management.</li>
 	<li>The new system, EMS, is described as a comprehensive tool that includes communication, pricing, and booking features, making it easier for clients to use.</li>
 	<li>The current system does not allow for live availability checks, leading to inefficiencies and time-consuming processes.</li>
 	<li>The new system is expected to save significant time and improve the overall user experience.</li>
</ul><br/>
<h3>Transition to New System</h3>
<ul>
 	<li>Brittany and Tina discuss the transition to the new EMS system, which will centralize all event-related processes and improve efficiency.</li>
 	<li>The new system will allow clients to book events online, reducing the need for manual processes and saving time.</li>
 	<li>The transition is expected to take two to three months, with a focus on training and ensuring a smooth implementation.</li>
 	<li>The new system will also provide better data and reporting capabilities, which will be beneficial for managing and planning events.</li>
</ul><br/>
<h3>Impact of New System on Operations</h3>
<ul>
 	<li>The new system is expected to free up time for staff, allowing them to focus on more important tasks and improving customer service.</li>
 	<li>The system will also provide better data and reporting capabilities, which will help in making informed decisions and improving operations.</li>
 	<li>The new system will allow for better management of outdoor spaces and other facilities, improving the overall experience for clients.</li>
 	<li>The transition to the new system is seen as a significant opportunity to improve efficiency and service quality at the university.</li>
</ul><br/>
<h3>Space Intelligence and Future Plans</h3>
<ul>
 	<li>The new system, EMS, includes a feature called Space Intelligence, which provides utilization data and other insights to help manage spaces more effectively.</li>
 	<li>The Space Intelligence feature is designed to help manage people count in spaces and provide utilization data, which is valuable for planning and decision-making.</li>
 	<li>The university is looking forward to using the Space Intelligence feature to improve the management of their facilities and make better decisions.</li>
 	<li>The new system and Space Intelligence feature are seen as key tools for future growth and improvement at the university.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, highlighting the importance of the new system and the positive impact it will have on the university.</li>
 	<li>The guests provide contact information for those interested in learning more about the new system and their work.</li>
 	<li>The podcast encourages listeners to connect with the guests on LinkedIn for more insights and updates.</li>
 	<li>The conversation ends with a positive note, emphasizing the importance of innovation and collaboration in improving higher education operations.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KATE FLEMING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/kate-fleming-05b10328/" target="_blank" rel="noopener">https://www.linkedin.com/in/kate-fleming-05b10328/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/school/university-of-missouri/" target="_blank" rel="noopener">https://www.linkedin.com/school/university-of-missouri/</a>
<h2>BRITTANY THOMPSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/brittany-thompson-mba-63612336/" target="_blank" rel="noopener">https://www.linkedin.com/in/brittany-thompson-mba-63612336/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/school/missouri-university-of-science-and-technology/" target="_blank" rel="noopener">https://www.linkedin.com/school/missouri-university-of-science-and-technology/</a>
<h2>TINA REAGAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/tina-r-reagan-46503031/" target="_blank" rel="noopener">https://www.linkedin.com/in/tina-r-reagan-46503031/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3iDS8wVCu-c
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/technology-for-effective-event-planning]]></link><guid isPermaLink="false">ae91fe70-a305-4899-a86d-147996fa7f58</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Wed, 22 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/60788b4c-37ee-4f33-9b11-12dce5cc0447/University-of-Missouri-Mp3.mp3" length="43358831" type="audio/mpeg"/><itunes:duration>30:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Maria Pardo and Andres Artigas with Integra Tecnologia</title><itunes:title>Maria Pardo and Andres Artigas with Integra Tecnologia</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Maria Mateo Pardo and Andres Mallada Artigas with Integra Tecnologia </strong>about "Solutions for s<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">mart cities and smart resorts</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts a podcast episode from the IoT Solutions World Congress in Barcelona, Spain, featuring Andres Malara and Maria Interact from Integra. They discuss the concept of a "smart ski resort," which involves integrating IoT and AI technologies to enhance efficiency and user experience across various resort facilities, including gondolas and lodging. The smart solutions aim to optimize energy consumption, improve safety with SOS buttons, and provide real-time insights for better decision-making. The project in Formula saved 30% energy by managing gondola speeds based on passenger numbers. Contact details for Integra are provided for those interested in learning more.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Andres to learn more about the smart ski resort solution.</li>
 	<li>[ ] Reach out to Maria to discuss IoT technology applications for smart ski resorts.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Event</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry innovations and professionals.</li>
 	<li>Scott thanks the listeners for their support and highlights the importance of industrial professionals in solving global problems.</li>
 	<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, showcasing the event's significance and the caliber of professionals attending.</li>
 	<li>Scott encourages listeners to mark their calendars for next year's event, describing it as a must-attend for industry enthusiasts.</li>
</ul><br/>
<h3>Introduction of Guests Andres and Maria</h3>
<ul>
 	<li>Scott introduces Andres and Maria, who are in the "hot seat" to discuss smart ski resorts.</li>
 	<li>Andres and Maria have previously showcased a smart vehicle at the event, and this year they have a smart gondola in their booth.</li>
 	<li>Scott asks Maria to provide a background on herself, and she shares her experience as a project manager in IoT and her current role as a Data Service Specialist.</li>
 	<li>Andres introduces himself as the technical lead project manager in IoT at Integra, with a background in telecommunications.</li>
</ul><br/>
<h3>Explanation of Smart Ski Resorts</h3>
<ul>
 	<li>Andres explains that a smart ski resort involves connecting all parts of the resort, including restaurants and hotels, to enhance efficiency and user experience.</li>
 	<li>Maria adds that smart technology can help optimize gondola speeds based on the number of people, improving efficiency and user experience.</li>
 	<li>Andres emphasizes the importance of insights over just data, explaining how monitoring various variables can lead to better decision-making.</li>
 	<li>The discussion highlights the broader impact of smart technology on the resort's efficiency and sustainability, reducing environmental impact.</li>
</ul><br/>
<h3>Deployment and Benefits of Smart Solutions</h3>
<ul>
 	<li>Andres discusses the challenges of deploying smart solutions in ski resorts, including the need for wireless technology to cover large areas.</li>
 	<li>Maria explains the timeline for deploying a smart solution, estimating it takes three to four months to set up the network and install sensors.</li>
 	<li>Andres shares that the first project was implemented in a ski resort in Formula, saving 30% energy compared to the previous year.</li>
 	<li>The savings are attributed to optimized gondola speeds and other energy-saving measures based on real-time data.</li>
</ul><br/>
<h3>User Experience and Future Prospects</h3>
<ul>
 	<li>Scott asks about the user experience benefits of smart technology, and Maria mentions that users appreciate the intelligent and seamless experience.</li>
 	<li>Andres explains the regulatory challenges of fully automating gondola speeds but emphasizes the importance of real-time data for better decision-making.</li>
 	<li>Scott expresses his enthusiasm for smart solutions and asks how listeners can get in touch with Andres and Maria.</li>
 	<li>Andres provides the contact information for Integra, encouraging listeners to reach out for more information on their smart solutions.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott wraps up the conversation, reiterating the benefits of smart solutions for cities and ski resorts.</li>
 	<li>He encourages listeners to reach out to Andres and Maria for more information and to stay tuned for future conversations on the Industrial Talk Podcast.</li>
 	<li>Scott thanks the listeners for their continued support and emphasizes the importance of celebrating industry professionals.</li>
 	<li>The podcast concludes with a reminder to mark next year's IoT Solutions World Congress on the calendar.</li>
</ul><br/>
</div>
<div>

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

</div>
<h2>MARIA MATEO PARDO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maria-mateo/" target="_blank" rel="noopener">https://www.linkedin.com/in/maria-mateo/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/integra-estrategia-tecnologia/" target="_blank" rel="noopener">https://www.linkedin.com/company/integra-estrategia-tecnologia/</a>

<strong>Company Website:</strong> <a href="https://www.integrainnovation.com/" target="_blank" rel="noopener">https://www.integrainnovation.com/</a>
<h2>ANDRES MALLADA ARTIGAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/andresmallada/" target="_blank" rel="noopener">https://www.linkedin.com/in/andresmallada/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/CykPcCi-GXk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Maria Mateo Pardo and Andres Mallada Artigas with Integra Tecnologia </strong>about "Solutions for s<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">mart cities and smart resorts</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts a podcast episode from the IoT Solutions World Congress in Barcelona, Spain, featuring Andres Malara and Maria Interact from Integra. They discuss the concept of a "smart ski resort," which involves integrating IoT and AI technologies to enhance efficiency and user experience across various resort facilities, including gondolas and lodging. The smart solutions aim to optimize energy consumption, improve safety with SOS buttons, and provide real-time insights for better decision-making. The project in Formula saved 30% energy by managing gondola speeds based on passenger numbers. Contact details for Integra are provided for those interested in learning more.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Andres to learn more about the smart ski resort solution.</li>
 	<li>[ ] Reach out to Maria to discuss IoT technology applications for smart ski resorts.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Event</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry innovations and professionals.</li>
 	<li>Scott thanks the listeners for their support and highlights the importance of industrial professionals in solving global problems.</li>
 	<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, showcasing the event's significance and the caliber of professionals attending.</li>
 	<li>Scott encourages listeners to mark their calendars for next year's event, describing it as a must-attend for industry enthusiasts.</li>
</ul><br/>
<h3>Introduction of Guests Andres and Maria</h3>
<ul>
 	<li>Scott introduces Andres and Maria, who are in the "hot seat" to discuss smart ski resorts.</li>
 	<li>Andres and Maria have previously showcased a smart vehicle at the event, and this year they have a smart gondola in their booth.</li>
 	<li>Scott asks Maria to provide a background on herself, and she shares her experience as a project manager in IoT and her current role as a Data Service Specialist.</li>
 	<li>Andres introduces himself as the technical lead project manager in IoT at Integra, with a background in telecommunications.</li>
</ul><br/>
<h3>Explanation of Smart Ski Resorts</h3>
<ul>
 	<li>Andres explains that a smart ski resort involves connecting all parts of the resort, including restaurants and hotels, to enhance efficiency and user experience.</li>
 	<li>Maria adds that smart technology can help optimize gondola speeds based on the number of people, improving efficiency and user experience.</li>
 	<li>Andres emphasizes the importance of insights over just data, explaining how monitoring various variables can lead to better decision-making.</li>
 	<li>The discussion highlights the broader impact of smart technology on the resort's efficiency and sustainability, reducing environmental impact.</li>
</ul><br/>
<h3>Deployment and Benefits of Smart Solutions</h3>
<ul>
 	<li>Andres discusses the challenges of deploying smart solutions in ski resorts, including the need for wireless technology to cover large areas.</li>
 	<li>Maria explains the timeline for deploying a smart solution, estimating it takes three to four months to set up the network and install sensors.</li>
 	<li>Andres shares that the first project was implemented in a ski resort in Formula, saving 30% energy compared to the previous year.</li>
 	<li>The savings are attributed to optimized gondola speeds and other energy-saving measures based on real-time data.</li>
</ul><br/>
<h3>User Experience and Future Prospects</h3>
<ul>
 	<li>Scott asks about the user experience benefits of smart technology, and Maria mentions that users appreciate the intelligent and seamless experience.</li>
 	<li>Andres explains the regulatory challenges of fully automating gondola speeds but emphasizes the importance of real-time data for better decision-making.</li>
 	<li>Scott expresses his enthusiasm for smart solutions and asks how listeners can get in touch with Andres and Maria.</li>
 	<li>Andres provides the contact information for Integra, encouraging listeners to reach out for more information on their smart solutions.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott wraps up the conversation, reiterating the benefits of smart solutions for cities and ski resorts.</li>
 	<li>He encourages listeners to reach out to Andres and Maria for more information and to stay tuned for future conversations on the Industrial Talk Podcast.</li>
 	<li>Scott thanks the listeners for their continued support and emphasizes the importance of celebrating industry professionals.</li>
 	<li>The podcast concludes with a reminder to mark next year's IoT Solutions World Congress on the calendar.</li>
</ul><br/>
</div>
<div>

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

</div>
<h2>MARIA MATEO PARDO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maria-mateo/" target="_blank" rel="noopener">https://www.linkedin.com/in/maria-mateo/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/integra-estrategia-tecnologia/" target="_blank" rel="noopener">https://www.linkedin.com/company/integra-estrategia-tecnologia/</a>

<strong>Company Website:</strong> <a href="https://www.integrainnovation.com/" target="_blank" rel="noopener">https://www.integrainnovation.com/</a>
<h2>ANDRES MALLADA ARTIGAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/andresmallada/" target="_blank" rel="noopener">https://www.linkedin.com/in/andresmallada/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/CykPcCi-GXk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/maria-pardo-and-andres-artigas-with-integrainnovation]]></link><guid isPermaLink="false">fb58cbf4-c1c1-4b4b-8534-430cbae42292</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 21 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/4a4f35ad-123e-4581-beaa-99944b6f0da3/Andres-and-Maria-Integra-Mp3.mp3" length="22869359" type="audio/mpeg"/><itunes:duration>15:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/0d73d85c-6528-4351-af31-4d1b5501ee34/index.html" type="text/html"/></item><item><title>Brian Brzinski with AMMS Consulting</title><itunes:title>Brian Brzinski with AMMS Consulting</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Brian Brzinski, Founder/CEO at AMSS Consulting </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Digital Transformation and need for Qualified Sherpas for the Journey</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Brian Brzinski, CEO of Advanced Management Systems and Services (AMSS), at the Insight event in San Antonio, Texas. Brzinski discusses his journey from a steel mill laborer to founding AMSS 14 years ago, which provides consulting services to manufacturers and facility managers. He emphasizes the importance of pragmatic approaches to AI and IoT implementation, helping clients optimize their systems without unnecessary expenditure. Brzinski also highlights the challenges of staffing and training in the industry, offering solutions like six-month trial periods for staffing. He concludes by discussing the future of AI in automating decision-making processes and the necessity of cybersecurity in digital transformation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brian Brzinski on LinkedIn.</li>
 	<li>[ ] Reach out to AMSS through their website at AMSSconsulting.com or by emailing Brian directly at B.brzinski@AMSSconsulting.com</li>
 	<li>[ ] Participate in AMSS's monthly roundtable discussions to hear from industry experts.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industry professionals.</li>
 	<li>Scott thanks the listeners for their support and highlights the importance of industry professionals.</li>
 	<li>The podcast is broadcasting live from the Insight event in San Antonio, Texas.</li>
 	<li>Scott introduces Brian Brzinski, the founder of Advanced Management Systems and Services, and sets the stage for the discussion.</li>
</ul><br/>
<h3>Brian Brzinski's Background</h3>
<ul>
 	<li>Brian shares his background, starting as a laborer in a steel mill in 1994.</li>
 	<li>He worked his way up to a journeyman electrician and then to a director in a $5 billion company.</li>
 	<li>Brian founded his consulting firm 14 years ago to support manufacturers and facility managers.</li>
 	<li>His firm has worked with clients like Blue Apron and GE Appliances, focusing on continuous improvement and pragmatic approaches.</li>
</ul><br/>
<h3>The Aha Moment and Company Vision</h3>
<ul>
 	<li>Brian discusses the aha moment that led him to start his consulting firm.</li>
 	<li>He noticed a gap in communication between technical and upper management levels.</li>
 	<li>Brian's firm helps clients optimize their processes and make them actionable.</li>
 	<li>The focus is on tailoring solutions to specific needs rather than a shotgun approach.</li>
</ul><br/>
<h3>Digital Transformation and AI</h3>
<ul>
 	<li>Scott and Brian discuss the importance of digital transformation and AI in manufacturing.</li>
 	<li>Brian explains how his firm helps clients optimize their AI and IoT systems.</li>
 	<li>The goal is to avoid buying unnecessary sensors and to ensure data is actionable.</li>
 	<li>Brian emphasizes the importance of training AI to be more efficient and effective.</li>
</ul><br/>
<h3>Staffing and Training Challenges</h3>
<ul>
 	<li>Brian highlights the challenges of staffing and training in the industry.</li>
 	<li>His firm offers a six-month trial period for staffing, with a guarantee to replace employees if they don't work out.</li>
 	<li>Training is offered in various formats, including on-site and online webinars.</li>
 	<li>The focus is on making training relevant to specific roles and needs within the organization.</li>
</ul><br/>
<h3>Cybersecurity and Cloud Solutions</h3>
<ul>
 	<li>Scott and Brian discuss the importance of cybersecurity in digital transformation.</li>
 	<li>Brian explains the benefits and challenges of on-prem and cloud-based solutions.</li>
 	<li>The focus is on maintaining security and ensuring data is protected.</li>
 	<li>Brian emphasizes the need for IT involvement in security assessments and protocols.</li>
</ul><br/>
<h3>Future of AI and Reporting</h3>
<ul>
 	<li>Brian predicts the future of AI will involve more robust learning and better reporting.</li>
 	<li>The goal is to automate responses and unburden technical resources.</li>
 	<li>Brian emphasizes the importance of making data actionable and efficient.</li>
 	<li>The focus is on making labor more effective and efficient through AI and automation.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott and Brian discuss the importance of connecting with industry experts and staying informed.</li>
 	<li>Brian provides his contact information and encourages listeners to reach out.</li>
 	<li>Scott thanks Brian for his insights and encourages listeners to connect with him on LinkedIn.</li>
 	<li>The podcast wraps up with a reminder of the importance of digital transformation and collaboration.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN BRZINSKI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> https://www.linkedin.com/in/brianbrzinski/

<strong>Company LinkedIn: </strong>https://www.linkedin.com/company/amssconsulting/

<strong>Company Website:</strong> https://amssconsulting.com/
<h2>PODCAST VIDEO:</h2>
https://youtu.be/KZANopA3ohw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Brian Brzinski, Founder/CEO at AMSS Consulting </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Digital Transformation and need for Qualified Sherpas for the Journey</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Brian Brzinski, CEO of Advanced Management Systems and Services (AMSS), at the Insight event in San Antonio, Texas. Brzinski discusses his journey from a steel mill laborer to founding AMSS 14 years ago, which provides consulting services to manufacturers and facility managers. He emphasizes the importance of pragmatic approaches to AI and IoT implementation, helping clients optimize their systems without unnecessary expenditure. Brzinski also highlights the challenges of staffing and training in the industry, offering solutions like six-month trial periods for staffing. He concludes by discussing the future of AI in automating decision-making processes and the necessity of cybersecurity in digital transformation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brian Brzinski on LinkedIn.</li>
 	<li>[ ] Reach out to AMSS through their website at AMSSconsulting.com or by emailing Brian directly at B.brzinski@AMSSconsulting.com</li>
 	<li>[ ] Participate in AMSS's monthly roundtable discussions to hear from industry experts.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industry professionals.</li>
 	<li>Scott thanks the listeners for their support and highlights the importance of industry professionals.</li>
 	<li>The podcast is broadcasting live from the Insight event in San Antonio, Texas.</li>
 	<li>Scott introduces Brian Brzinski, the founder of Advanced Management Systems and Services, and sets the stage for the discussion.</li>
</ul><br/>
<h3>Brian Brzinski's Background</h3>
<ul>
 	<li>Brian shares his background, starting as a laborer in a steel mill in 1994.</li>
 	<li>He worked his way up to a journeyman electrician and then to a director in a $5 billion company.</li>
 	<li>Brian founded his consulting firm 14 years ago to support manufacturers and facility managers.</li>
 	<li>His firm has worked with clients like Blue Apron and GE Appliances, focusing on continuous improvement and pragmatic approaches.</li>
</ul><br/>
<h3>The Aha Moment and Company Vision</h3>
<ul>
 	<li>Brian discusses the aha moment that led him to start his consulting firm.</li>
 	<li>He noticed a gap in communication between technical and upper management levels.</li>
 	<li>Brian's firm helps clients optimize their processes and make them actionable.</li>
 	<li>The focus is on tailoring solutions to specific needs rather than a shotgun approach.</li>
</ul><br/>
<h3>Digital Transformation and AI</h3>
<ul>
 	<li>Scott and Brian discuss the importance of digital transformation and AI in manufacturing.</li>
 	<li>Brian explains how his firm helps clients optimize their AI and IoT systems.</li>
 	<li>The goal is to avoid buying unnecessary sensors and to ensure data is actionable.</li>
 	<li>Brian emphasizes the importance of training AI to be more efficient and effective.</li>
</ul><br/>
<h3>Staffing and Training Challenges</h3>
<ul>
 	<li>Brian highlights the challenges of staffing and training in the industry.</li>
 	<li>His firm offers a six-month trial period for staffing, with a guarantee to replace employees if they don't work out.</li>
 	<li>Training is offered in various formats, including on-site and online webinars.</li>
 	<li>The focus is on making training relevant to specific roles and needs within the organization.</li>
</ul><br/>
<h3>Cybersecurity and Cloud Solutions</h3>
<ul>
 	<li>Scott and Brian discuss the importance of cybersecurity in digital transformation.</li>
 	<li>Brian explains the benefits and challenges of on-prem and cloud-based solutions.</li>
 	<li>The focus is on maintaining security and ensuring data is protected.</li>
 	<li>Brian emphasizes the need for IT involvement in security assessments and protocols.</li>
</ul><br/>
<h3>Future of AI and Reporting</h3>
<ul>
 	<li>Brian predicts the future of AI will involve more robust learning and better reporting.</li>
 	<li>The goal is to automate responses and unburden technical resources.</li>
 	<li>Brian emphasizes the importance of making data actionable and efficient.</li>
 	<li>The focus is on making labor more effective and efficient through AI and automation.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott and Brian discuss the importance of connecting with industry experts and staying informed.</li>
 	<li>Brian provides his contact information and encourages listeners to reach out.</li>
 	<li>Scott thanks Brian for his insights and encourages listeners to connect with him on LinkedIn.</li>
 	<li>The podcast wraps up with a reminder of the importance of digital transformation and collaboration.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN BRZINSKI'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> https://www.linkedin.com/in/brianbrzinski/

<strong>Company LinkedIn: </strong>https://www.linkedin.com/company/amssconsulting/

<strong>Company Website:</strong> https://amssconsulting.com/
<h2>PODCAST VIDEO:</h2>
https://youtu.be/KZANopA3ohw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brian-brzinski-with-ammsconsulting]]></link><guid isPermaLink="false">780c88c3-776b-4953-ba58-24512b15e85c</guid><itunes:image href="https://artwork.captivate.fm/c3e99002-daab-4ed6-bb9d-12bde78fc269/2Z4m2x3yyBSfJqHpg1g_jgo-.png"/><pubDate>Fri, 17 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/247695a5-dea8-4b30-a902-64251a4cc620/Brian-Brzinski-AMSS-Mp3.mp3" length="28814255" type="audio/mpeg"/><itunes:duration>20:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/7b3da616-fdbc-4536-b045-566176193939/index.html" type="text/html"/></item><item><title>Robin Daniels and Andy Roberts with Zensai</title><itunes:title>Robin Daniels and Andy Roberts with Zensai</itunes:title><description><![CDATA[<div>

Scott MacKenzie hosts a podcast discussing the Human Success Platform from Zensai with guests Robin Daniels and Andy Roberts. The platform aims to address the 70% employee dissatisfaction rate by focusing on continuous learning, high-performance culture, and employee engagement. Key features include weekly check-ins, AI-driven feedback, and seamless integration with Microsoft Teams. The platform allows for flexible goal setting, AI-generated training courses, and real-time performance tracking. Implementation is quick, typically taking a few days, and the platform supports both compliance and development training. The goal is to enhance employee satisfaction, retention, and overall organizational success.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Robin Daniels (robin@sensei.com) or Andy Roberts (LinkedIn) to learn more about the Zensai Human Success Platform.</li>
 	<li>[ ] Explore the Zensai platform and its features, such as the weekly check-ins and AI-powered learning content creation.</li>
 	<li>[ ] Consider implementing the Zensai platform to improve employee engagement, retention, and alignment with company goals within your organization.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industrial innovations and trends.</li>
 	<li>Scott mentions the podcast's goal to highlight industrial professionals and their contributions.</li>
 	<li>The episode is part of a webcast series, specifically focusing on the Human Success Platform from Sensei.</li>
 	<li>Scott introduces the guests, Robin Daniels and Andy Roberts, and sets the stage for discussing the platform.</li>
</ul><br/>
<h3>Overview of the Human Success Platform</h3>
<ul>
 	<li>Scott describes the Human Success Platform as a solution to ensure employees are aligned and productive.</li>
 	<li>The platform aims to make employees smarter, stronger, and faster, especially in a rapidly changing world.</li>
 	<li>Scott shares a personal note about becoming a grandfather and his excitement about it.</li>
 	<li>Scott promotes the importance of having a podcast for digital marketing and encourages listeners to consider starting one.</li>
</ul><br/>
<h3>Introduction of Robin and Andy</h3>
<ul>
 	<li>Scott welcomes Robin and Andy to the podcast and mentions their roles at Sensei.</li>
 	<li>Robin introduces himself as the Chief Business Officer at Sensei and explains the motivation behind the Human Success Platform.</li>
 	<li>Robin highlights the issue of employee dissatisfaction and the need for continuous learning and skill development.</li>
 	<li>Andy introduces himself as the EVP of Product and explains his previous role in founding Weekly 10, which contributed to the platform's development.</li>
</ul><br/>
<h3>Core Principles of the Human Success Platform</h3>
<ul>
 	<li>Robin outlines the three core principles of the platform: continuous learning, high performance culture, and employee engagement.</li>
 	<li>The platform provides tools for continuous learning, goal setting, and performance tracking.</li>
 	<li>Robin emphasizes the importance of clarity in goals and the need for regular check-ins to ensure alignment.</li>
 	<li>The platform aims to create a sense of belonging and purpose among employees, leading to better performance and retention.</li>
</ul><br/>
<h3>Weekly Check-Ins and AI Integration</h3>
<ul>
 	<li>Andy explains the concept of weekly check-ins and their importance in providing real-time feedback and insights.</li>
 	<li>The platform uses AI to guide managers in providing effective feedback and support.</li>
 	<li>Weekly check-ins are designed to be reflective and qualitative, encouraging employees to share their experiences and challenges.</li>
 	<li>The platform also includes peer-to-peer recognition, fostering a sense of community and collaboration.</li>
</ul><br/>
<h3>Implementation and Flexibility of the Platform</h3>
<ul>
 	<li>Andy demonstrates how easy it is to implement the platform within the Microsoft ecosystem.</li>
 	<li>The platform is designed to be user-friendly and accessible, reducing the need for additional software.</li>
 	<li>The platform allows for flexibility in setting and adjusting goals, aligning with the dynamic nature of business needs.</li>
 	<li>The platform supports both compliance training and developmental training, ensuring employees have the skills they need to succeed.</li>
</ul><br/>
<h3>Creating Custom Training Content</h3>
<ul>
 	<li>Andy shows how the platform can create custom training courses using AI.</li>
 	<li>The platform supports the creation of quizzes and other knowledge tests to ensure effective learning.</li>
 	<li>The platform allows for the integration of both off-the-shelf content and custom content created by the organization.</li>
 	<li>The AI-driven course creation process significantly reduces the time and effort required to develop training content.</li>
</ul><br/>
<h3>Benefits and Impact of the Platform</h3>
<ul>
 	<li>Robin and Andy discuss the benefits of the platform in terms of employee engagement, retention, and overall organizational success.</li>
 	<li>The platform helps managers identify and address issues early, leading to better performance and satisfaction.</li>
 	<li>The platform's focus on continuous learning and development aligns with the needs of both employees and the organization.</li>
 	<li>The platform's ability to provide real-time insights and feedback helps managers make informed decisions and improve team dynamics.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his enthusiasm for the platform and its potential impact.</li>
 	<li>Robin and Andy provide contact information for listeners interested in learning more about the Human Success Platform.</li>
 	<li>Scott encourages listeners to reach out to Robin and Andy and to explore the platform further.</li>
 	<li>The episode concludes with a reminder of the podcast's mission to amplify the voices of industrial professionals and support their success.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ROBIN DANIELS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robingdaniels/" target="_blank" rel="noopener">https://www.linkedin.com/in/robingdaniels/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/humansuccess/" target="_blank" rel="noopener">https://www.linkedin.com/company/humansuccess/</a>

<strong>Company Website:</strong> <a href="https://zensai.com/" target="_blank" rel="noopener">https://zensai.com/</a>
<h2>ROBIN DANIELS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/andyp-roberts/" target="_blank" rel="noopener">https://www.linkedin.com/in/andyp-roberts/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/WaxYs8uou8w
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie hosts a podcast discussing the Human Success Platform from Zensai with guests Robin Daniels and Andy Roberts. The platform aims to address the 70% employee dissatisfaction rate by focusing on continuous learning, high-performance culture, and employee engagement. Key features include weekly check-ins, AI-driven feedback, and seamless integration with Microsoft Teams. The platform allows for flexible goal setting, AI-generated training courses, and real-time performance tracking. Implementation is quick, typically taking a few days, and the platform supports both compliance and development training. The goal is to enhance employee satisfaction, retention, and overall organizational success.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Robin Daniels (robin@sensei.com) or Andy Roberts (LinkedIn) to learn more about the Zensai Human Success Platform.</li>
 	<li>[ ] Explore the Zensai platform and its features, such as the weekly check-ins and AI-powered learning content creation.</li>
 	<li>[ ] Consider implementing the Zensai platform to improve employee engagement, retention, and alignment with company goals within your organization.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industrial innovations and trends.</li>
 	<li>Scott mentions the podcast's goal to highlight industrial professionals and their contributions.</li>
 	<li>The episode is part of a webcast series, specifically focusing on the Human Success Platform from Sensei.</li>
 	<li>Scott introduces the guests, Robin Daniels and Andy Roberts, and sets the stage for discussing the platform.</li>
</ul><br/>
<h3>Overview of the Human Success Platform</h3>
<ul>
 	<li>Scott describes the Human Success Platform as a solution to ensure employees are aligned and productive.</li>
 	<li>The platform aims to make employees smarter, stronger, and faster, especially in a rapidly changing world.</li>
 	<li>Scott shares a personal note about becoming a grandfather and his excitement about it.</li>
 	<li>Scott promotes the importance of having a podcast for digital marketing and encourages listeners to consider starting one.</li>
</ul><br/>
<h3>Introduction of Robin and Andy</h3>
<ul>
 	<li>Scott welcomes Robin and Andy to the podcast and mentions their roles at Sensei.</li>
 	<li>Robin introduces himself as the Chief Business Officer at Sensei and explains the motivation behind the Human Success Platform.</li>
 	<li>Robin highlights the issue of employee dissatisfaction and the need for continuous learning and skill development.</li>
 	<li>Andy introduces himself as the EVP of Product and explains his previous role in founding Weekly 10, which contributed to the platform's development.</li>
</ul><br/>
<h3>Core Principles of the Human Success Platform</h3>
<ul>
 	<li>Robin outlines the three core principles of the platform: continuous learning, high performance culture, and employee engagement.</li>
 	<li>The platform provides tools for continuous learning, goal setting, and performance tracking.</li>
 	<li>Robin emphasizes the importance of clarity in goals and the need for regular check-ins to ensure alignment.</li>
 	<li>The platform aims to create a sense of belonging and purpose among employees, leading to better performance and retention.</li>
</ul><br/>
<h3>Weekly Check-Ins and AI Integration</h3>
<ul>
 	<li>Andy explains the concept of weekly check-ins and their importance in providing real-time feedback and insights.</li>
 	<li>The platform uses AI to guide managers in providing effective feedback and support.</li>
 	<li>Weekly check-ins are designed to be reflective and qualitative, encouraging employees to share their experiences and challenges.</li>
 	<li>The platform also includes peer-to-peer recognition, fostering a sense of community and collaboration.</li>
</ul><br/>
<h3>Implementation and Flexibility of the Platform</h3>
<ul>
 	<li>Andy demonstrates how easy it is to implement the platform within the Microsoft ecosystem.</li>
 	<li>The platform is designed to be user-friendly and accessible, reducing the need for additional software.</li>
 	<li>The platform allows for flexibility in setting and adjusting goals, aligning with the dynamic nature of business needs.</li>
 	<li>The platform supports both compliance training and developmental training, ensuring employees have the skills they need to succeed.</li>
</ul><br/>
<h3>Creating Custom Training Content</h3>
<ul>
 	<li>Andy shows how the platform can create custom training courses using AI.</li>
 	<li>The platform supports the creation of quizzes and other knowledge tests to ensure effective learning.</li>
 	<li>The platform allows for the integration of both off-the-shelf content and custom content created by the organization.</li>
 	<li>The AI-driven course creation process significantly reduces the time and effort required to develop training content.</li>
</ul><br/>
<h3>Benefits and Impact of the Platform</h3>
<ul>
 	<li>Robin and Andy discuss the benefits of the platform in terms of employee engagement, retention, and overall organizational success.</li>
 	<li>The platform helps managers identify and address issues early, leading to better performance and satisfaction.</li>
 	<li>The platform's focus on continuous learning and development aligns with the needs of both employees and the organization.</li>
 	<li>The platform's ability to provide real-time insights and feedback helps managers make informed decisions and improve team dynamics.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his enthusiasm for the platform and its potential impact.</li>
 	<li>Robin and Andy provide contact information for listeners interested in learning more about the Human Success Platform.</li>
 	<li>Scott encourages listeners to reach out to Robin and Andy and to explore the platform further.</li>
 	<li>The episode concludes with a reminder of the podcast's mission to amplify the voices of industrial professionals and support their success.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ROBIN DANIELS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/robingdaniels/" target="_blank" rel="noopener">https://www.linkedin.com/in/robingdaniels/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/humansuccess/" target="_blank" rel="noopener">https://www.linkedin.com/company/humansuccess/</a>

<strong>Company Website:</strong> <a href="https://zensai.com/" target="_blank" rel="noopener">https://zensai.com/</a>
<h2>ROBIN DANIELS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/andyp-roberts/" target="_blank" rel="noopener">https://www.linkedin.com/in/andyp-roberts/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/WaxYs8uou8w
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/robin-daniels-and-andy-roberts-zensai]]></link><guid isPermaLink="false">c749f03e-7d6f-4c56-b6e2-4a19c56024be</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Wed, 15 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/10af3fe3-b150-4c71-a498-90ce528219b1/Robin-and-Andy-with-Zensai-Mp3.mp3" length="74658671" type="audio/mpeg"/><itunes:duration>51:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/091dd76c-a3eb-4048-9d42-fd75e73295c8/index.html" type="text/html"/></item><item><title>Stacey Jaeger and Josh Erickson with FlexTrades</title><itunes:title>Stacey Jaeger and Josh Erickson with FlexTrades</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Stacey Jaeger and Josh Erickson with FlexTrades </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">On-demand workforce manufacturing solutions</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industrial professionals at the FABTECH conference in Orlando, Florida. Stacy, Director of Marketing, and Josh, Public Engagement and PR, from Flex Trades, discuss their company's role in bridging manufacturing workforce gaps. Flex Trades deploys skilled technicians across the U.S. to fill temporary needs, offering a consultative approach to understand client requirements and provide the best fit. They emphasize the importance of character, commitment, and continuous training for their technicians. The company, celebrating its 20th anniversary, has not yet ventured into international markets but focuses on capturing more U.S. market share. Contact information for Flex Trades is available on their website and social media platforms.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore opportunities for international expansion of Flex Trades' services.</li>
 	<li>[ ] Promote Flex Trades' services and connect with the company through their website, LinkedIn, Instagram, and YouTube.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industrial professionals who solve problems and make the world a better place.</li>
 	<li>The podcast is recorded at FABTECH in Orlando, Florida, with Scott noting the event's massive scale and its significance for the manufacturing industry.</li>
 	<li>Scott mentions the event's location is expected to shift to Chicago next year, encouraging listeners to attend and meet industry leaders.</li>
</ul><br/>
<h3>Introduction of Stacy and Josh from Flex Trades</h3>
<ul>
 	<li>Scott introduces Stacey and Josh from Flex Trades, a company specializing in manufacturing workforce solutions.</li>
 	<li>Stacey provides a brief background, mentioning her role as the Director of Marketing at Flex Trades for about eight years.</li>
 	<li>Josh describes his role in public engagement and public relations, emphasizing his passion for the manufacturing industry and his involvement in media activities.</li>
 	<li>Both Stacey and Josh express their enthusiasm for the conference and the importance of showcasing the cool and innovative aspects of the manufacturing industry.</li>
</ul><br/>
<h3>Overview of Flex Trades and Its Unique Offerings</h3>
<ul>
 	<li>Stacey explains that Flex Trades specializes in manufacturing workforce solutions, deploying highly skilled technicians across the US.</li>
 	<li>The company bridges production gaps for manufacturers, providing technicians who can hit the ground running and work for as long as needed.</li>
 	<li>Flex Trades has a national footprint, allowing them to deploy technicians from various locations to projects anywhere in the US.</li>
 	<li>The company's unique model allows manufacturers to fill temporary needs without relying solely on local talent.</li>
</ul><br/>
<h3>Consultancy Process and Client Engagement</h3>
<ul>
 	<li>Josh describes the consultancy process Flex Trades uses to understand client needs and match them with the right technicians.</li>
 	<li>The process involves a detailed interview with the client to identify specific technical requirements and the type of technician needed.</li>
 	<li>Flex Trades then matches these requirements with their bench of technicians, ensuring a good fit for both the client and the technician.</li>
 	<li>The company handles travel logistics, ensuring technicians can work on projects across the country.</li>
</ul><br/>
<h3>Vetting and Training of Technicians</h3>
<ul>
 	<li>Stacey outlines the vetting process for technicians, emphasizing the importance of finding the right skill sets and character traits.</li>
 	<li>Flex Trades uses specific interview questions and character assessments to ensure technicians have the necessary skills and are a good fit for the job.</li>
 	<li>Josh highlights the importance of technicians having the right personality and being able to integrate into new environments.</li>
 	<li>The company offers training reimbursement programs to help technicians upgrade their skills and stay current with industry developments.</li>
</ul><br/>
<h3>Incidental and Formal Training Programs</h3>
<ul>
 	<li>Stacey explains that technicians often receive incidental training on the job, learning new skills and processes as they work on different projects.</li>
 	<li>Flex Trades also provides formal training programs focused on safety, soft skills, and leadership development.</li>
 	<li>The tuition reimbursement program encourages technicians to pursue additional certifications and training, enhancing their career opportunities.</li>
 	<li>The company aims to flip the paradigm, viewing these roles as careers rather than just jobs, and supports technicians in their professional growth.</li>
</ul><br/>
<h3>Future Plans and International Expansion</h3>
<ul>
 	<li>Scott inquires about Flex Trades' plans for international expansion, with Josh and Stacy mentioning the company's focus on capturing more market share in the US.</li>
 	<li>The company has not yet ventured into international projects due to the complexities involved, but they are open to exploring these opportunities in the future.</li>
 	<li>Flex Trades is celebrating its 20th anniversary this year, highlighting the company's long-standing presence in the industry.</li>
 	<li>The company is committed to continuing its growth and innovation within the US market before expanding internationally.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott thanks Stacey and Josh for sharing their insights and emphasizes the importance of their work in the manufacturing industry.</li>
 	<li>Stacy provides contact information for Flex Trades, directing listeners to their website and various social media platforms.</li>
 	<li>Josh mentions his personal LinkedIn profile and encourages listeners to reach out for manufacturing-related discussions and marketing stories.</li>
 	<li>Scott reiterates the value of Flex Trades' solutions and encourages listeners to connect with the company for their manufacturing needs.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STACEY JAEGER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/staceyjaeger/" target="_blank" rel="noopener">https://www.linkedin.com/in/staceyjaeger/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/flextrades/" target="_blank" rel="noopener">https://www.linkedin.com/company/flextrades/</a>

<strong>Company Website:</strong> <a href="https://www.flextrades.com/" target="_blank" rel="noopener">https://www.flextrades.com/</a>
<h2>JOSH ERICKSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joshericksonnyl/" target="_blank" rel="noopener">https://www.linkedin.com/in/joshericksonnyl/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Qi_Qj94XAOs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Stacey Jaeger and Josh Erickson with FlexTrades </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">On-demand workforce manufacturing solutions</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industrial professionals at the FABTECH conference in Orlando, Florida. Stacy, Director of Marketing, and Josh, Public Engagement and PR, from Flex Trades, discuss their company's role in bridging manufacturing workforce gaps. Flex Trades deploys skilled technicians across the U.S. to fill temporary needs, offering a consultative approach to understand client requirements and provide the best fit. They emphasize the importance of character, commitment, and continuous training for their technicians. The company, celebrating its 20th anniversary, has not yet ventured into international markets but focuses on capturing more U.S. market share. Contact information for Flex Trades is available on their website and social media platforms.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore opportunities for international expansion of Flex Trades' services.</li>
 	<li>[ ] Promote Flex Trades' services and connect with the company through their website, LinkedIn, Instagram, and YouTube.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industrial professionals who solve problems and make the world a better place.</li>
 	<li>The podcast is recorded at FABTECH in Orlando, Florida, with Scott noting the event's massive scale and its significance for the manufacturing industry.</li>
 	<li>Scott mentions the event's location is expected to shift to Chicago next year, encouraging listeners to attend and meet industry leaders.</li>
</ul><br/>
<h3>Introduction of Stacy and Josh from Flex Trades</h3>
<ul>
 	<li>Scott introduces Stacey and Josh from Flex Trades, a company specializing in manufacturing workforce solutions.</li>
 	<li>Stacey provides a brief background, mentioning her role as the Director of Marketing at Flex Trades for about eight years.</li>
 	<li>Josh describes his role in public engagement and public relations, emphasizing his passion for the manufacturing industry and his involvement in media activities.</li>
 	<li>Both Stacey and Josh express their enthusiasm for the conference and the importance of showcasing the cool and innovative aspects of the manufacturing industry.</li>
</ul><br/>
<h3>Overview of Flex Trades and Its Unique Offerings</h3>
<ul>
 	<li>Stacey explains that Flex Trades specializes in manufacturing workforce solutions, deploying highly skilled technicians across the US.</li>
 	<li>The company bridges production gaps for manufacturers, providing technicians who can hit the ground running and work for as long as needed.</li>
 	<li>Flex Trades has a national footprint, allowing them to deploy technicians from various locations to projects anywhere in the US.</li>
 	<li>The company's unique model allows manufacturers to fill temporary needs without relying solely on local talent.</li>
</ul><br/>
<h3>Consultancy Process and Client Engagement</h3>
<ul>
 	<li>Josh describes the consultancy process Flex Trades uses to understand client needs and match them with the right technicians.</li>
 	<li>The process involves a detailed interview with the client to identify specific technical requirements and the type of technician needed.</li>
 	<li>Flex Trades then matches these requirements with their bench of technicians, ensuring a good fit for both the client and the technician.</li>
 	<li>The company handles travel logistics, ensuring technicians can work on projects across the country.</li>
</ul><br/>
<h3>Vetting and Training of Technicians</h3>
<ul>
 	<li>Stacey outlines the vetting process for technicians, emphasizing the importance of finding the right skill sets and character traits.</li>
 	<li>Flex Trades uses specific interview questions and character assessments to ensure technicians have the necessary skills and are a good fit for the job.</li>
 	<li>Josh highlights the importance of technicians having the right personality and being able to integrate into new environments.</li>
 	<li>The company offers training reimbursement programs to help technicians upgrade their skills and stay current with industry developments.</li>
</ul><br/>
<h3>Incidental and Formal Training Programs</h3>
<ul>
 	<li>Stacey explains that technicians often receive incidental training on the job, learning new skills and processes as they work on different projects.</li>
 	<li>Flex Trades also provides formal training programs focused on safety, soft skills, and leadership development.</li>
 	<li>The tuition reimbursement program encourages technicians to pursue additional certifications and training, enhancing their career opportunities.</li>
 	<li>The company aims to flip the paradigm, viewing these roles as careers rather than just jobs, and supports technicians in their professional growth.</li>
</ul><br/>
<h3>Future Plans and International Expansion</h3>
<ul>
 	<li>Scott inquires about Flex Trades' plans for international expansion, with Josh and Stacy mentioning the company's focus on capturing more market share in the US.</li>
 	<li>The company has not yet ventured into international projects due to the complexities involved, but they are open to exploring these opportunities in the future.</li>
 	<li>Flex Trades is celebrating its 20th anniversary this year, highlighting the company's long-standing presence in the industry.</li>
 	<li>The company is committed to continuing its growth and innovation within the US market before expanding internationally.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott thanks Stacey and Josh for sharing their insights and emphasizes the importance of their work in the manufacturing industry.</li>
 	<li>Stacy provides contact information for Flex Trades, directing listeners to their website and various social media platforms.</li>
 	<li>Josh mentions his personal LinkedIn profile and encourages listeners to reach out for manufacturing-related discussions and marketing stories.</li>
 	<li>Scott reiterates the value of Flex Trades' solutions and encourages listeners to connect with the company for their manufacturing needs.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STACEY JAEGER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/staceyjaeger/" target="_blank" rel="noopener">https://www.linkedin.com/in/staceyjaeger/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/flextrades/" target="_blank" rel="noopener">https://www.linkedin.com/company/flextrades/</a>

<strong>Company Website:</strong> <a href="https://www.flextrades.com/" target="_blank" rel="noopener">https://www.flextrades.com/</a>
<h2>JOSH ERICKSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/joshericksonnyl/" target="_blank" rel="noopener">https://www.linkedin.com/in/joshericksonnyl/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Qi_Qj94XAOs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/stacey-jaeger-and-josh-erickson-with-flextrades]]></link><guid isPermaLink="false">1e10355f-d800-43d0-a1c2-94568bab88e9</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 10 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/389a5931-2c4d-4dfe-889c-81a93d1074a2/Stacy-and-Josh-Flex-Trades-Mp3.mp3" length="29762927" type="audio/mpeg"/><itunes:duration>20:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/7bf10498-7f71-4161-a03c-0e78f4e2373a/index.html" type="text/html"/></item><item><title>Charlie Boyle with Fortive</title><itunes:title>Charlie Boyle with Fortive</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Charlie Boyle, VP of Global Data, Analytics and AI at Fortive </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Leveraging operational data and AI for improved insights</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial podcast discussing data analytics and AI with Charlie Boyle, VP of Advanced Solutions at Accruent. Boyle highlights the importance of data in decision-making, emphasizing the need for automated solutions to manage the vast amounts of data being generated. He discusses Accruent's mission to unify the built environment through IoT and advanced analytics, focusing on predictive maintenance, energy management, and space intelligence. Boyle also mentions the use of generative AI to assist aging technicians and improve maintenance efficiency. The conversation underscores the transformative power of data and AI in enhancing business operations and problem-solving.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore using generative AI to document maintenance technician knowledge and provide guidance to junior technicians.</li>
 	<li>[ ] Investigate using sensor data and analytics to audit energy usage and bills, and automate HVAC controls.</li>
 	<li>[ ] Connect with Charlie Boyle on LinkedIn to further discuss Accruent's data analytics and AI initiatives.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights Event Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and celebrating professionals.</li>
 	<li>Scott highlights the importance of data and AI in the industrial sector, setting the stage for the discussion.</li>
 	<li>The event, Accruent Insights, is taking place in San Antonio, Texas, with a focus on problem-solving and customer obsession.</li>
 	<li>Scott introduces Charlie Boyle, VP of Advanced Solutions at Accruent, who will discuss data analytics and AI.</li>
</ul><br/>
<h3>Charlie Boyle's Background and Experience</h3>
<ul>
 	<li>Charlie Boyle shares his background, including his role as VP and General Manager of Advanced Solutions at Accruent.</li>
 	<li>He has over 25 years of experience in advanced analytics and data science, previously serving as Chief Data Scientist at Honeywell and Chief Analytics Officer at a telematics company.</li>
 	<li>Charlie discusses his journey and the various analytic use cases he has encountered in different industries and verticals.</li>
 	<li>Scott and Charlie reflect on the rapid advancements in AI and generative AI, particularly with the advent of tools like ChatGPT.</li>
</ul><br/>
<h3>The Role of Data and AI in Business Efficiency</h3>
<ul>
 	<li>Charlie explains the importance of data in today's business environment, emphasizing the need for automated solutions to manage large data sets.</li>
 	<li>He discusses the concept of decision intelligence, which involves turning data into actionable insights.</li>
 	<li>Scott and Charlie delve into the challenges of managing large amounts of data and the role of AI in generating actionable insights.</li>
 	<li>They discuss the potential of AI in various industries, including retail and HVAC, and the importance of proactive maintenance.</li>
</ul><br/>
<h3>Accruent's Mission and Data Platform</h3>
<ul>
 	<li>Charlie outlines Accruent's mission to unify the built environment through IoT and advanced solutions.</li>
 	<li>He explains the role of Accruent's data platform in managing reporting, business intelligence, and insights generation.</li>
 	<li>Accruent's IoT analytics platform connects sensors to assets, providing telemetry data and predictive models to solve business challenges.</li>
 	<li>Scott and Charlie discuss the importance of proactive maintenance in industries like retail, where preventing food spoilage can save significant costs.</li>
</ul><br/>
<h3>Evaluating AI Use Cases and Customer Validation</h3>
<ul>
 	<li>Charlie describes Accruent's "dream process" for evaluating AI use cases, which includes problem validation, customer validation, and business model validation.</li>
 	<li>He mentions the partnership with Ford's Data Science Center of Excellence (Fort) in building rapid prototypes and MVPs.</li>
 	<li>The focus is on creating solutions that provide real value to customers, distinguishing between "nice to have" and essential solutions.</li>
 	<li>Scott emphasizes the importance of AI in providing actionable insights without requiring users to search for information.</li>
</ul><br/>
<h3>Future Use Cases and Generative AI</h3>
<ul>
 	<li>Charlie highlights three primary use cases for Accruent: space intelligence, occupancy analytics, and predictive maintenance.</li>
 	<li>He discusses the importance of generative AI in assisting aging technicians and transferring knowledge to the younger generation.</li>
 	<li>Scott and Charlie explore the potential of generative AI in providing accurate and actionable answers for maintenance tasks.</li>
 	<li>They discuss the challenges of validating generative AI solutions and ensuring accuracy in responses.</li>
</ul><br/>
<h3>Energy Management and HVAC Use Cases</h3>
<ul>
 	<li>Charlie introduces energy management as a key area for Accruent, focusing on auditing energy bills and reducing costs.</li>
 	<li>He explains how sensors can be used to compare meter readings with energy bills, leading to significant savings for clients.</li>
 	<li>Scott and Charlie discuss the potential of energy management in controlling HVAC systems and optimizing energy usage.</li>
 	<li>Charlie shares his personal experience with HVAC use cases from his time at Honeywell, highlighting the complexity of managing multiple HVAC units in large institutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of data collection and AI in generating tactical insights.</li>
 	<li>He encourages listeners to reach out to Charlie Boyle on LinkedIn for further collaboration and innovation.</li>
 	<li>Scott reiterates the key themes of the podcast: education, collaboration, and innovation.</li>
 	<li>The podcast concludes with a reminder of the importance of data in driving industrial innovations and solving real-world problems.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHARLIE BOYLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/charlesboyle2/" target="_blank" rel="noopener">https://www.linkedin.com/in/charlesboyle2/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/A_y1In_U7Us
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Charlie Boyle, VP of Global Data, Analytics and AI at Fortive </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Leveraging operational data and AI for improved insights</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial podcast discussing data analytics and AI with Charlie Boyle, VP of Advanced Solutions at Accruent. Boyle highlights the importance of data in decision-making, emphasizing the need for automated solutions to manage the vast amounts of data being generated. He discusses Accruent's mission to unify the built environment through IoT and advanced analytics, focusing on predictive maintenance, energy management, and space intelligence. Boyle also mentions the use of generative AI to assist aging technicians and improve maintenance efficiency. The conversation underscores the transformative power of data and AI in enhancing business operations and problem-solving.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore using generative AI to document maintenance technician knowledge and provide guidance to junior technicians.</li>
 	<li>[ ] Investigate using sensor data and analytics to audit energy usage and bills, and automate HVAC controls.</li>
 	<li>[ ] Connect with Charlie Boyle on LinkedIn to further discuss Accruent's data analytics and AI initiatives.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights Event Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and celebrating professionals.</li>
 	<li>Scott highlights the importance of data and AI in the industrial sector, setting the stage for the discussion.</li>
 	<li>The event, Accruent Insights, is taking place in San Antonio, Texas, with a focus on problem-solving and customer obsession.</li>
 	<li>Scott introduces Charlie Boyle, VP of Advanced Solutions at Accruent, who will discuss data analytics and AI.</li>
</ul><br/>
<h3>Charlie Boyle's Background and Experience</h3>
<ul>
 	<li>Charlie Boyle shares his background, including his role as VP and General Manager of Advanced Solutions at Accruent.</li>
 	<li>He has over 25 years of experience in advanced analytics and data science, previously serving as Chief Data Scientist at Honeywell and Chief Analytics Officer at a telematics company.</li>
 	<li>Charlie discusses his journey and the various analytic use cases he has encountered in different industries and verticals.</li>
 	<li>Scott and Charlie reflect on the rapid advancements in AI and generative AI, particularly with the advent of tools like ChatGPT.</li>
</ul><br/>
<h3>The Role of Data and AI in Business Efficiency</h3>
<ul>
 	<li>Charlie explains the importance of data in today's business environment, emphasizing the need for automated solutions to manage large data sets.</li>
 	<li>He discusses the concept of decision intelligence, which involves turning data into actionable insights.</li>
 	<li>Scott and Charlie delve into the challenges of managing large amounts of data and the role of AI in generating actionable insights.</li>
 	<li>They discuss the potential of AI in various industries, including retail and HVAC, and the importance of proactive maintenance.</li>
</ul><br/>
<h3>Accruent's Mission and Data Platform</h3>
<ul>
 	<li>Charlie outlines Accruent's mission to unify the built environment through IoT and advanced solutions.</li>
 	<li>He explains the role of Accruent's data platform in managing reporting, business intelligence, and insights generation.</li>
 	<li>Accruent's IoT analytics platform connects sensors to assets, providing telemetry data and predictive models to solve business challenges.</li>
 	<li>Scott and Charlie discuss the importance of proactive maintenance in industries like retail, where preventing food spoilage can save significant costs.</li>
</ul><br/>
<h3>Evaluating AI Use Cases and Customer Validation</h3>
<ul>
 	<li>Charlie describes Accruent's "dream process" for evaluating AI use cases, which includes problem validation, customer validation, and business model validation.</li>
 	<li>He mentions the partnership with Ford's Data Science Center of Excellence (Fort) in building rapid prototypes and MVPs.</li>
 	<li>The focus is on creating solutions that provide real value to customers, distinguishing between "nice to have" and essential solutions.</li>
 	<li>Scott emphasizes the importance of AI in providing actionable insights without requiring users to search for information.</li>
</ul><br/>
<h3>Future Use Cases and Generative AI</h3>
<ul>
 	<li>Charlie highlights three primary use cases for Accruent: space intelligence, occupancy analytics, and predictive maintenance.</li>
 	<li>He discusses the importance of generative AI in assisting aging technicians and transferring knowledge to the younger generation.</li>
 	<li>Scott and Charlie explore the potential of generative AI in providing accurate and actionable answers for maintenance tasks.</li>
 	<li>They discuss the challenges of validating generative AI solutions and ensuring accuracy in responses.</li>
</ul><br/>
<h3>Energy Management and HVAC Use Cases</h3>
<ul>
 	<li>Charlie introduces energy management as a key area for Accruent, focusing on auditing energy bills and reducing costs.</li>
 	<li>He explains how sensors can be used to compare meter readings with energy bills, leading to significant savings for clients.</li>
 	<li>Scott and Charlie discuss the potential of energy management in controlling HVAC systems and optimizing energy usage.</li>
 	<li>Charlie shares his personal experience with HVAC use cases from his time at Honeywell, highlighting the complexity of managing multiple HVAC units in large institutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of data collection and AI in generating tactical insights.</li>
 	<li>He encourages listeners to reach out to Charlie Boyle on LinkedIn for further collaboration and innovation.</li>
 	<li>Scott reiterates the key themes of the podcast: education, collaboration, and innovation.</li>
 	<li>The podcast concludes with a reminder of the importance of data in driving industrial innovations and solving real-world problems.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHARLIE BOYLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/charlesboyle2/" target="_blank" rel="noopener">https://www.linkedin.com/in/charlesboyle2/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/A_y1In_U7Us
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/charlie-boyle-with-fortive]]></link><guid isPermaLink="false">40846e2f-b43c-4d09-8f65-6b5b92a31d0e</guid><itunes:image href="https://artwork.captivate.fm/c67312bb-1bab-4171-8daf-3b4642655c13/AyDs0GaPF4tGZUXCqPPHQB7M.png"/><pubDate>Wed, 08 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/287cd470-2187-4ea7-a880-75319c96182b/Charlie-Boyle-Mp3.mp3" length="27391535" type="audio/mpeg"/><itunes:duration>19:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/22d07edb-0928-4bf2-8582-132b59cdbad6/index.html" type="text/html"/></item><item><title>Preston Johnson with Cutsforth</title><itunes:title>Preston Johnson with Cutsforth</itunes:title><description><![CDATA[<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating its success and encouraging listeners to share their stories and technology. He introduces Preston Johnson from Cutsforth, who discusses their asset management platform, Insight CM. Insight CM integrates various condition monitoring technologies, such as vibration, lubrication, and thermography, to provide a comprehensive view of equipment health. Preston emphasizes the importance of understanding asset failure modes and leveraging data to predict and plan maintenance. He highlights the benefits of workforce optimization, increased uptime, and reduced maintenance costs. Roadblocks include resource constraints, IT integration, and leadership buy-in. Preston provides contact information for further inquiries.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Understand the client's critical assets and failure modes.</li>
 	<li>[ ] Identify the appropriate sensors to detect developing defects.</li>
 	<li>[ ] Integrate the Insight CM platform with the client's existing data sources and systems.</li>
 	<li>[ ] Develop prognostic capabilities to predict remaining useful life of equipment.</li>
 	<li>[ ] Provide a business case and justification for implementing the Insight CM solution.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott thanks listeners for their support, highlighting the podcast's success and its mission to celebrate leaders in the industrial sector.</li>
 	<li>Scott discusses the exciting developments expected in 2025, including innovation, technology, and solutions in various industries.</li>
 	<li>The podcast aims to promote companies passionate about success and to provide a platform for sharing insights and solutions.</li>
</ul><br/>
<h3>Introduction of Preston Johnson and Cutsforth</h3>
<ul>
 	<li>Scott introduces Preston Johnson from Cutsforth, focusing on asset management and the importance of managing assets effectively.</li>
 	<li>Scott reflects on the success of the previous year, mentioning the numerous interviews with industry leaders and the global broadcasts.</li>
 	<li>Scott encourages listeners to create and share their stories, emphasizing the importance of amplifying messages through the Industrial Talk platform.</li>
 	<li>The podcast aims to support listeners in their success by providing a platform for sharing technology and solutions.</li>
</ul><br/>
<h3>Preston Johnson's Background and Cutsforth's History</h3>
<ul>
 	<li>Preston Johnson shares his extensive experience in the industrial instrumentation business, including his time at National Instruments.</li>
 	<li>Preston discusses his journey in condition monitoring and predictive maintenance, starting in the early 2000s.</li>
 	<li>Cutsforth's acquisition of the Insight CM software in 2022 is highlighted, expanding their business from generator support to a predictive maintenance platform.</li>
 	<li>Preston provides a brief history of Cutsforth and their involvement in various industries, including power generation and generator support.</li>
</ul><br/>
<h3>Insight CM Software and Its Unique Features</h3>
<ul>
 	<li>Preston explains the vision behind Insight CM, focusing on leveraging multiple condition monitoring technologies.</li>
 	<li>The software was developed in response to a large power generation company's need for fleet-wide condition monitoring across various technologies.</li>
 	<li>Insight CM's ability to digitize and compare trends from different technologies, such as vibration, lubrication, and temperature, is emphasized.</li>
 	<li>The software aims to identify defects in equipment by collaborating and comparing data from different monitoring technologies.</li>
</ul><br/>
<h3>Implementation of Insight CM and Typical Steps</h3>
<ul>
 	<li>Preston outlines the typical implementation steps for Insight CM, starting with understanding the assets in the plant.</li>
 	<li>The importance of identifying failure modes and selecting appropriate sensors to detect defects is discussed.</li>
 	<li>Preston explains the process of understanding the performance and defects in equipment through various sensors and data acquisition systems.</li>
 	<li>The software's ability to normalize and trend data from multiple sensors to provide actionable insights is highlighted.</li>
</ul><br/>
<h3>Challenges and Benefits of Implementing Insight CM</h3>
<ul>
 	<li>Preston discusses the challenges clients face in justifying the investment in continuous monitoring systems.</li>
 	<li>The potential benefits of workforce optimization and increased equipment uptime are highlighted.</li>
 	<li>The importance of leadership buy-in and the integration of IT and OT systems to support the implementation is emphasized.</li>
 	<li>Preston mentions the potential for reduced maintenance costs and improved safety through early detection and mitigation of defects.</li>
</ul><br/>
<h3>Prognostics and Predictive Maintenance</h3>
<ul>
 	<li>Preston introduces the concept of prognostics, which involves predicting the remaining useful life of equipment.</li>
 	<li>The challenge of predicting the trajectory of equipment degradation and the role of physics-based models in this process is discussed.</li>
 	<li>The potential for advanced statistics and artificial intelligence to enhance prognostics is mentioned.</li>
 	<li>The importance of understanding the specific failure modes and degradation patterns of equipment is emphasized.</li>
</ul><br/>
<h3>Roadblocks and Future Directions</h3>
<ul>
 	<li>Preston identifies the main roadblocks to implementing online monitoring systems, including resource constraints and the need for subject matter experts and IT support.</li>
 	<li>The importance of leadership buy-in and the integration of IT and OT systems is reiterated.</li>
 	<li>The potential for supply chain optimization and improved financial performance through better asset management is highlighted.</li>
 	<li>Preston discusses the exciting developments in the field, including the integration of artificial intelligence and advanced analytics.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott summarizes the key points of the conversation, emphasizing the importance of asset management and the potential benefits of Insight CM.</li>
 	<li>Preston provides his contact information for listeners interested in learning more about Cutsforth and Insight CM.</li>
 	<li>Scott thanks Preston for the insightful conversation and encourages listeners to reach out for further discussions.</li>
 	<li>The podcast concludes with a call to action for listeners to stay engaged and continue the conversation in the coming year.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PRESTON JOHNSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prestontoddjohnson/" target="_blank" rel="noopener">https://www.linkedin.com/in/prestontoddjohnson/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/cutsforth/" target="_blank" rel="noopener">https://www.linkedin.com/company/cutsforth/</a>

<strong>Company Website:</strong> <a href="https://www.cutsforth.com/" target="_blank" rel="noopener">https://www.cutsforth.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/znXQwpY94wE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating its success and encouraging listeners to share their stories and technology. He introduces Preston Johnson from Cutsforth, who discusses their asset management platform, Insight CM. Insight CM integrates various condition monitoring technologies, such as vibration, lubrication, and thermography, to provide a comprehensive view of equipment health. Preston emphasizes the importance of understanding asset failure modes and leveraging data to predict and plan maintenance. He highlights the benefits of workforce optimization, increased uptime, and reduced maintenance costs. Roadblocks include resource constraints, IT integration, and leadership buy-in. Preston provides contact information for further inquiries.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Understand the client's critical assets and failure modes.</li>
 	<li>[ ] Identify the appropriate sensors to detect developing defects.</li>
 	<li>[ ] Integrate the Insight CM platform with the client's existing data sources and systems.</li>
 	<li>[ ] Develop prognostic capabilities to predict remaining useful life of equipment.</li>
 	<li>[ ] Provide a business case and justification for implementing the Insight CM solution.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott thanks listeners for their support, highlighting the podcast's success and its mission to celebrate leaders in the industrial sector.</li>
 	<li>Scott discusses the exciting developments expected in 2025, including innovation, technology, and solutions in various industries.</li>
 	<li>The podcast aims to promote companies passionate about success and to provide a platform for sharing insights and solutions.</li>
</ul><br/>
<h3>Introduction of Preston Johnson and Cutsforth</h3>
<ul>
 	<li>Scott introduces Preston Johnson from Cutsforth, focusing on asset management and the importance of managing assets effectively.</li>
 	<li>Scott reflects on the success of the previous year, mentioning the numerous interviews with industry leaders and the global broadcasts.</li>
 	<li>Scott encourages listeners to create and share their stories, emphasizing the importance of amplifying messages through the Industrial Talk platform.</li>
 	<li>The podcast aims to support listeners in their success by providing a platform for sharing technology and solutions.</li>
</ul><br/>
<h3>Preston Johnson's Background and Cutsforth's History</h3>
<ul>
 	<li>Preston Johnson shares his extensive experience in the industrial instrumentation business, including his time at National Instruments.</li>
 	<li>Preston discusses his journey in condition monitoring and predictive maintenance, starting in the early 2000s.</li>
 	<li>Cutsforth's acquisition of the Insight CM software in 2022 is highlighted, expanding their business from generator support to a predictive maintenance platform.</li>
 	<li>Preston provides a brief history of Cutsforth and their involvement in various industries, including power generation and generator support.</li>
</ul><br/>
<h3>Insight CM Software and Its Unique Features</h3>
<ul>
 	<li>Preston explains the vision behind Insight CM, focusing on leveraging multiple condition monitoring technologies.</li>
 	<li>The software was developed in response to a large power generation company's need for fleet-wide condition monitoring across various technologies.</li>
 	<li>Insight CM's ability to digitize and compare trends from different technologies, such as vibration, lubrication, and temperature, is emphasized.</li>
 	<li>The software aims to identify defects in equipment by collaborating and comparing data from different monitoring technologies.</li>
</ul><br/>
<h3>Implementation of Insight CM and Typical Steps</h3>
<ul>
 	<li>Preston outlines the typical implementation steps for Insight CM, starting with understanding the assets in the plant.</li>
 	<li>The importance of identifying failure modes and selecting appropriate sensors to detect defects is discussed.</li>
 	<li>Preston explains the process of understanding the performance and defects in equipment through various sensors and data acquisition systems.</li>
 	<li>The software's ability to normalize and trend data from multiple sensors to provide actionable insights is highlighted.</li>
</ul><br/>
<h3>Challenges and Benefits of Implementing Insight CM</h3>
<ul>
 	<li>Preston discusses the challenges clients face in justifying the investment in continuous monitoring systems.</li>
 	<li>The potential benefits of workforce optimization and increased equipment uptime are highlighted.</li>
 	<li>The importance of leadership buy-in and the integration of IT and OT systems to support the implementation is emphasized.</li>
 	<li>Preston mentions the potential for reduced maintenance costs and improved safety through early detection and mitigation of defects.</li>
</ul><br/>
<h3>Prognostics and Predictive Maintenance</h3>
<ul>
 	<li>Preston introduces the concept of prognostics, which involves predicting the remaining useful life of equipment.</li>
 	<li>The challenge of predicting the trajectory of equipment degradation and the role of physics-based models in this process is discussed.</li>
 	<li>The potential for advanced statistics and artificial intelligence to enhance prognostics is mentioned.</li>
 	<li>The importance of understanding the specific failure modes and degradation patterns of equipment is emphasized.</li>
</ul><br/>
<h3>Roadblocks and Future Directions</h3>
<ul>
 	<li>Preston identifies the main roadblocks to implementing online monitoring systems, including resource constraints and the need for subject matter experts and IT support.</li>
 	<li>The importance of leadership buy-in and the integration of IT and OT systems is reiterated.</li>
 	<li>The potential for supply chain optimization and improved financial performance through better asset management is highlighted.</li>
 	<li>Preston discusses the exciting developments in the field, including the integration of artificial intelligence and advanced analytics.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott summarizes the key points of the conversation, emphasizing the importance of asset management and the potential benefits of Insight CM.</li>
 	<li>Preston provides his contact information for listeners interested in learning more about Cutsforth and Insight CM.</li>
 	<li>Scott thanks Preston for the insightful conversation and encourages listeners to reach out for further discussions.</li>
 	<li>The podcast concludes with a call to action for listeners to stay engaged and continue the conversation in the coming year.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PRESTON JOHNSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prestontoddjohnson/" target="_blank" rel="noopener">https://www.linkedin.com/in/prestontoddjohnson/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/cutsforth/" target="_blank" rel="noopener">https://www.linkedin.com/company/cutsforth/</a>

<strong>Company Website:</strong> <a href="https://www.cutsforth.com/" target="_blank" rel="noopener">https://www.cutsforth.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/znXQwpY94wE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/preston-johnson-with-cutsforth]]></link><guid isPermaLink="false">da6a3e7d-c647-45cd-acb4-35891b432629</guid><itunes:image href="https://artwork.captivate.fm/7e11b67b-db34-4c86-9394-b26ab17bdca1/Kc7XgZc7Jj8EREAFBPEKIqvG.png"/><pubDate>Mon, 06 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/7d6c808f-6461-4f70-b695-14cfd921a87b/Preston-Johnson-Cutsforth-Mp3.mp3" length="46758383" type="audio/mpeg"/><itunes:duration>32:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/0b6864aa-9178-405e-9421-7489867550af/index.html" type="text/html"/></item><item><title>Chris Harbaugh with FX3D</title><itunes:title>Chris Harbaugh with FX3D</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Chris Harbaugh, Vice President of Sales at FX3D </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Rapid QC of 3d Printed Parts</span>"<strong>.</strong>
<div>

Chris Harbaugh from FX3D discussed their innovative approach to manufacturing at Fabtech in Orlando. FX3D specializes in creating modular 3D printed fixtures for precision inspection, significantly reducing costs and time. They use a print farm with 30 printers, primarily PLA for plastic and laser sintering for metal components. This technology has cut throughput time by 25% and reduced rejections. Harbaugh emphasized the future direction towards AI-assisted fixture generation and digital twin technology for optimizing part designs and reducing shipping costs. Contact information for FX3D is available on their website and LinkedIn.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore opportunities to collaborate with FX 3D on digital twin and AI-enabled fixture design solutions.</li>
 	<li>[ ] Follow up with Chris Harbaugh on LinkedIn or through the FX 3D website to discuss potential partnerships.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and celebrates their contributions to the industry, highlighting their bravery and problem-solving skills.</li>
 	<li>The podcast is broadcasting live from Fab Tech in Orlando, with Scott noting the event's wrapping up and encouraging listeners to attend next year.</li>
 	<li>Scott introduces Chris Harbaugh from FX 3D, mentioning their shared attire and the magnets Chris handed out.</li>
</ul><br/>
<h3>Chris Harbaugh's Background and Family</h3>
<ul>
 	<li>Chris Harbaugh shares his background, mentioning he is from Arkansas and is one of 13 children.</li>
 	<li>Chris's father started the aerospace company Mundo Tech, which later changed its name to Ethics.</li>
 	<li>Chris explains the necessity of precision and cost reduction in their high-profile military aircraft contracts.</li>
 	<li>The company focused on reducing cycle time and inspection costs by creating modular 3D printed fixtures.</li>
</ul><br/>
<h3>Development of 3D Printed Fixtures</h3>
<ul>
 	<li>Chris describes the challenge of scanning each part for 100% inspection, leading to the idea of using 3D printed fixtures.</li>
 	<li>Initially, they printed a small fixture, but faced limitations with larger, more complex parts.</li>
 	<li>They developed modular 3D printed fixtures that could be assembled on-site, reducing costs and time.</li>
 	<li>Chris explains the use of PLA and laser sintering for printing metal components, highlighting their in-house print farm.</li>
</ul><br/>
<h3>Expansion and Digital Twin Technology</h3>
<ul>
 	<li>Chris discusses the expansion of their solutions to include sheet metal components and major assemblies.</li>
 	<li>They have developed the ability to create digital twins of parts and fixtures, reducing the need for physical fixtures.</li>
 	<li>Chris envisions a future where digital twins and print-on-demand inventory could significantly reduce costs and time.</li>
 	<li>The digital twin technology allows for simulations and optimizations, improving quality and reducing rejections.</li>
</ul><br/>
<h3>AI and Automation in Fixture Generation</h3>
<ul>
 	<li>Chris mentions their work on auto-generating fixtures using AI, aiming to reduce the time engineers spend on specific tasks.</li>
 	<li>The goal is to have AI generate 80% of the fixture, with engineers finishing the final parts and validating the fixture.</li>
 	<li>Scott and Chris discuss the potential of AI to improve efficiency and reduce costs in the manufacturing process.</li>
 	<li>Chris emphasizes the importance of continuous improvement and staying ahead of customer demands.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his excitement about the discussion and the potential of FX3D's solutions.</li>
 	<li>Chris provides his contact information, encouraging listeners to reach out via LinkedIn or the FX3D website.</li>
 	<li>Scott reiterates the importance of attending events like Fab Tech to meet industry professionals and explore innovative solutions.</li>
 	<li>The podcast ends with Scott encouraging listeners to connect with him and the FX3D team to learn more about their offerings.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRIS HARBAUGH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/chris-harbaugh-b36aba1b/" target="_blank" rel="noopener">https://www.linkedin.com/in/chris-harbaugh-b36aba1b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fx3d/" target="_blank" rel="noopener">https://www.linkedin.com/company/fx3d/</a>

<strong>Company Website:</strong> <a href="https://www.fx3d.com/" target="_blank" rel="noopener">https://www.fx3d.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/z3MGOCziArs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Chris Harbaugh, Vice President of Sales at FX3D </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Rapid QC of 3d Printed Parts</span>"<strong>.</strong>
<div>

Chris Harbaugh from FX3D discussed their innovative approach to manufacturing at Fabtech in Orlando. FX3D specializes in creating modular 3D printed fixtures for precision inspection, significantly reducing costs and time. They use a print farm with 30 printers, primarily PLA for plastic and laser sintering for metal components. This technology has cut throughput time by 25% and reduced rejections. Harbaugh emphasized the future direction towards AI-assisted fixture generation and digital twin technology for optimizing part designs and reducing shipping costs. Contact information for FX3D is available on their website and LinkedIn.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore opportunities to collaborate with FX 3D on digital twin and AI-enabled fixture design solutions.</li>
 	<li>[ ] Follow up with Chris Harbaugh on LinkedIn or through the FX 3D website to discuss potential partnerships.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and celebrates their contributions to the industry, highlighting their bravery and problem-solving skills.</li>
 	<li>The podcast is broadcasting live from Fab Tech in Orlando, with Scott noting the event's wrapping up and encouraging listeners to attend next year.</li>
 	<li>Scott introduces Chris Harbaugh from FX 3D, mentioning their shared attire and the magnets Chris handed out.</li>
</ul><br/>
<h3>Chris Harbaugh's Background and Family</h3>
<ul>
 	<li>Chris Harbaugh shares his background, mentioning he is from Arkansas and is one of 13 children.</li>
 	<li>Chris's father started the aerospace company Mundo Tech, which later changed its name to Ethics.</li>
 	<li>Chris explains the necessity of precision and cost reduction in their high-profile military aircraft contracts.</li>
 	<li>The company focused on reducing cycle time and inspection costs by creating modular 3D printed fixtures.</li>
</ul><br/>
<h3>Development of 3D Printed Fixtures</h3>
<ul>
 	<li>Chris describes the challenge of scanning each part for 100% inspection, leading to the idea of using 3D printed fixtures.</li>
 	<li>Initially, they printed a small fixture, but faced limitations with larger, more complex parts.</li>
 	<li>They developed modular 3D printed fixtures that could be assembled on-site, reducing costs and time.</li>
 	<li>Chris explains the use of PLA and laser sintering for printing metal components, highlighting their in-house print farm.</li>
</ul><br/>
<h3>Expansion and Digital Twin Technology</h3>
<ul>
 	<li>Chris discusses the expansion of their solutions to include sheet metal components and major assemblies.</li>
 	<li>They have developed the ability to create digital twins of parts and fixtures, reducing the need for physical fixtures.</li>
 	<li>Chris envisions a future where digital twins and print-on-demand inventory could significantly reduce costs and time.</li>
 	<li>The digital twin technology allows for simulations and optimizations, improving quality and reducing rejections.</li>
</ul><br/>
<h3>AI and Automation in Fixture Generation</h3>
<ul>
 	<li>Chris mentions their work on auto-generating fixtures using AI, aiming to reduce the time engineers spend on specific tasks.</li>
 	<li>The goal is to have AI generate 80% of the fixture, with engineers finishing the final parts and validating the fixture.</li>
 	<li>Scott and Chris discuss the potential of AI to improve efficiency and reduce costs in the manufacturing process.</li>
 	<li>Chris emphasizes the importance of continuous improvement and staying ahead of customer demands.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his excitement about the discussion and the potential of FX3D's solutions.</li>
 	<li>Chris provides his contact information, encouraging listeners to reach out via LinkedIn or the FX3D website.</li>
 	<li>Scott reiterates the importance of attending events like Fab Tech to meet industry professionals and explore innovative solutions.</li>
 	<li>The podcast ends with Scott encouraging listeners to connect with him and the FX3D team to learn more about their offerings.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRIS HARBAUGH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/chris-harbaugh-b36aba1b/" target="_blank" rel="noopener">https://www.linkedin.com/in/chris-harbaugh-b36aba1b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fx3d/" target="_blank" rel="noopener">https://www.linkedin.com/company/fx3d/</a>

<strong>Company Website:</strong> <a href="https://www.fx3d.com/" target="_blank" rel="noopener">https://www.fx3d.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/z3MGOCziArs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/chris-harbaugh-with-fx3d]]></link><guid isPermaLink="false">c538f5e1-e01c-47e2-b831-a8f41c486aab</guid><itunes:image href="https://artwork.captivate.fm/a0ee9b2f-efc4-4a3d-a0d8-02120b0fe3bf/elyw2JGvroFh_YGhJAl_2JWi.png"/><pubDate>Fri, 03 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/0b2f1972-41bf-48ef-a110-4e58fdfbedb8/Chris-Harbaugh-FX3D-Mp3.mp3" length="25789679" type="audio/mpeg"/><itunes:duration>17:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/50fec2c4-6669-42a4-b2b7-b4af4aa15a35/index.html" type="text/html"/></item><item><title>Cisco Sara with Accruent</title><itunes:title>Cisco Sara with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Cisco Sara, Sr. Product Marketing Manager at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Industrial documents at your fingertips</span>"<strong>.</strong>
<div>
<div>Scott MacKenzie hosts an episode of the Industrial Talk Podcast at the Accruing Insights event in San Antonio, featuring Cisco Sara from RedEye, a document management system. RedEye, built for collaboration and democratizing information, stands out for its unlimited user license, making it accessible to all team members without additional costs. It offers a user-friendly interface with features like Google-like search, QR codes, and GPS to easily locate documents. The system also ensures version control and accuracy through workflow approvals. Integration with Accruent's Asset Management Suite and potential AI enhancements are discussed for future improvements. Red Eye's intuitive nature requires minimal training, and personalized onboarding helps customers transition their data effectively.</div>
</div>
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore opportunities for integrating RedEye with other systems to create a more connected workflow.</li>
 	<li>[ ] Provide training and ongoing support to customers to ensure successful adoption of the RedEye solution.</li>
 	<li>[ ] Follow up with Cisco on LinkedIn to discuss further collaboration opportunities.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Event</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the audience for their support and mentions the podcast's data-backed popularity.</li>
 	<li>The podcast is broadcasting live from the Accruing Insights event in San Antonio, highlighting the event's atmosphere and purpose.</li>
 	<li>Scott introduces Cisco Sara, the guest for the episode, and sets the stage for discussing the RedEye product.</li>
</ul><br/>
<h3>Overview of Red Eye and Its Origins</h3>
<ul>
 	<li>Cisco Sara shares that RedEye is an Australian product developed by two engineers to address information accessibility issues in their company.</li>
 	<li>The founders discovered that existing solutions did not meet their needs, leading them to create RedEye.</li>
 	<li>Red Eye aims to make it easy for users to find and access the information they need for their jobs.</li>
 	<li>The product is built for collaboration and does not charge per user, allowing unlimited access to the platform.</li>
</ul><br/>
<h3>Unique Features and Collaborative Capabilities of RedEye</h3>
<ul>
 	<li>RedEye is designed for collaboration and does not charge per user, unlike most document management systems.</li>
 	<li>The platform democratizes information, making it accessible to various teams like engineering, operations, maintenance, construction, legal, marketing, and procurement.</li>
 	<li>RedEye uses a Google-like search functionality to quickly locate documents, making it user-friendly even for non-experts.</li>
 	<li>The system supports various methods to access documents, including QR codes and GPS, enhancing usability in the field.</li>
</ul><br/>
<h3>Version Control and Workflow Management</h3>
<ul>
 	<li>Red Eye uses version control to ensure the accuracy and reliability of documents, especially in the field.</li>
 	<li>The system identifies the correct version of a document based on approval workflows, maintaining data integrity.</li>
 	<li>Users can mark up documents in the field and submit them for review and approval through various methods, including mobile solutions and QR codes.</li>
 	<li>The system includes tools to prevent "pencil whipping" and ensure proper updates and approvals.</li>
</ul><br/>
<h3>Integration with Accruent and Future Directions</h3>
<ul>
 	<li>Red Eye has been acquired by Accruent, which brings additional support and integration opportunities.</li>
 	<li>Accruent's Asset Management Suite allows for seamless integration with other systems like Maintenance Connection, enhancing workflows.</li>
 	<li>The future of Red Eye includes exploring AI capabilities to improve document management and data relevance.</li>
 	<li>AI can help in data cleanup, validation, and making recommendations based on historical data, enhancing the system's functionality.</li>
</ul><br/>
<h3>Challenges and Onboarding Process</h3>
<ul>
 	<li>The initial process of digitizing and cleaning up documents can be challenging, depending on the health of the organization's data.</li>
 	<li>RedEye provides a personalized approach to onboarding, helping customers get their data in a usable format.</li>
 	<li>The system is designed to be intuitive and requires minimal training, making it easy for users to adopt.</li>
 	<li>RedEye offers ongoing support and training to ensure customer success and maximize the system's benefits.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the episode, expressing his admiration for RedEye and its capabilities.</li>
 	<li>Cisco Sara provides his contact information, inviting listeners to connect on LinkedIn for further discussions.</li>
 	<li>Scott encourages collaboration and problem-solving within the industrial community.</li>
 	<li>The podcast thanks the audience for their support and participation, promoting future episodes and the Industrial Talk family.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CISCO SARA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ciscosara/" target="_blank" rel="noopener">https://www.linkedin.com/in/ciscosara/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/C7duvaQKWOg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Cisco Sara, Sr. Product Marketing Manager at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Industrial documents at your fingertips</span>"<strong>.</strong>
<div>
<div>Scott MacKenzie hosts an episode of the Industrial Talk Podcast at the Accruing Insights event in San Antonio, featuring Cisco Sara from RedEye, a document management system. RedEye, built for collaboration and democratizing information, stands out for its unlimited user license, making it accessible to all team members without additional costs. It offers a user-friendly interface with features like Google-like search, QR codes, and GPS to easily locate documents. The system also ensures version control and accuracy through workflow approvals. Integration with Accruent's Asset Management Suite and potential AI enhancements are discussed for future improvements. Red Eye's intuitive nature requires minimal training, and personalized onboarding helps customers transition their data effectively.</div>
</div>
<div>
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore opportunities for integrating RedEye with other systems to create a more connected workflow.</li>
 	<li>[ ] Provide training and ongoing support to customers to ensure successful adoption of the RedEye solution.</li>
 	<li>[ ] Follow up with Cisco on LinkedIn to discuss further collaboration opportunities.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to the Podcast and Event</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the audience for their support and mentions the podcast's data-backed popularity.</li>
 	<li>The podcast is broadcasting live from the Accruing Insights event in San Antonio, highlighting the event's atmosphere and purpose.</li>
 	<li>Scott introduces Cisco Sara, the guest for the episode, and sets the stage for discussing the RedEye product.</li>
</ul><br/>
<h3>Overview of Red Eye and Its Origins</h3>
<ul>
 	<li>Cisco Sara shares that RedEye is an Australian product developed by two engineers to address information accessibility issues in their company.</li>
 	<li>The founders discovered that existing solutions did not meet their needs, leading them to create RedEye.</li>
 	<li>Red Eye aims to make it easy for users to find and access the information they need for their jobs.</li>
 	<li>The product is built for collaboration and does not charge per user, allowing unlimited access to the platform.</li>
</ul><br/>
<h3>Unique Features and Collaborative Capabilities of RedEye</h3>
<ul>
 	<li>RedEye is designed for collaboration and does not charge per user, unlike most document management systems.</li>
 	<li>The platform democratizes information, making it accessible to various teams like engineering, operations, maintenance, construction, legal, marketing, and procurement.</li>
 	<li>RedEye uses a Google-like search functionality to quickly locate documents, making it user-friendly even for non-experts.</li>
 	<li>The system supports various methods to access documents, including QR codes and GPS, enhancing usability in the field.</li>
</ul><br/>
<h3>Version Control and Workflow Management</h3>
<ul>
 	<li>Red Eye uses version control to ensure the accuracy and reliability of documents, especially in the field.</li>
 	<li>The system identifies the correct version of a document based on approval workflows, maintaining data integrity.</li>
 	<li>Users can mark up documents in the field and submit them for review and approval through various methods, including mobile solutions and QR codes.</li>
 	<li>The system includes tools to prevent "pencil whipping" and ensure proper updates and approvals.</li>
</ul><br/>
<h3>Integration with Accruent and Future Directions</h3>
<ul>
 	<li>Red Eye has been acquired by Accruent, which brings additional support and integration opportunities.</li>
 	<li>Accruent's Asset Management Suite allows for seamless integration with other systems like Maintenance Connection, enhancing workflows.</li>
 	<li>The future of Red Eye includes exploring AI capabilities to improve document management and data relevance.</li>
 	<li>AI can help in data cleanup, validation, and making recommendations based on historical data, enhancing the system's functionality.</li>
</ul><br/>
<h3>Challenges and Onboarding Process</h3>
<ul>
 	<li>The initial process of digitizing and cleaning up documents can be challenging, depending on the health of the organization's data.</li>
 	<li>RedEye provides a personalized approach to onboarding, helping customers get their data in a usable format.</li>
 	<li>The system is designed to be intuitive and requires minimal training, making it easy for users to adopt.</li>
 	<li>RedEye offers ongoing support and training to ensure customer success and maximize the system's benefits.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the episode, expressing his admiration for RedEye and its capabilities.</li>
 	<li>Cisco Sara provides his contact information, inviting listeners to connect on LinkedIn for further discussions.</li>
 	<li>Scott encourages collaboration and problem-solving within the industrial community.</li>
 	<li>The podcast thanks the audience for their support and participation, promoting future episodes and the Industrial Talk family.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CISCO SARA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ciscosara/" target="_blank" rel="noopener">https://www.linkedin.com/in/ciscosara/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/C7duvaQKWOg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/cisco-sara-accruent]]></link><guid isPermaLink="false">1633b2ed-7c9e-4426-960d-43bcb4e30e2a</guid><itunes:image href="https://artwork.captivate.fm/f069b668-2256-401e-97f3-dcb8628ffdf9/5g6Fk8t0Wuhysu6ai3sttAgN.png"/><pubDate>Thu, 02 Jan 2025 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/c4ef48ad-ea6e-4b92-866a-c70f2b3e6382/Cisco-Sara-Redeye-Mp3.mp3" length="25912943" type="audio/mpeg"/><itunes:duration>18:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/8b10ba1c-7bf6-4c52-9426-07c901adce8d/index.html" type="text/html"/></item><item><title>Gunar Gossard with BLM Group USA</title><itunes:title>Gunar Gossard with BLM Group USA</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Gunar Gossard, Director of Sales at BLM Group </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Innovative Manufacturing Solutions</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts an episode of the Industrial Talk podcast from Fabtech in Orlando, Florida, highlighting innovations and trends in the manufacturing industry. Gunar Gossard from BLM Group discusses their cutting-edge technology, including laser-cutting tubes and a four-person arcade game made using their equipment. Gossard explains the advancements in laser technology, such as reduced production time and improved edge quality, and the integration of automation and AI in manufacturing processes. He emphasizes the importance of flexibility and easy programming for robots in modern fabrication. Gossard provides his contact information for those interested in learning more about BLM Group's products and services.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Gunar Gossard at G.Gossard@BLMGroupUSA.com or connect with him on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Fabtech Conference Overview and Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the importance of celebrating industrial professionals who innovate and solve problems.</li>
 	<li>Scott highlights the Fabtech conference in Orlando, Florida, describing it as a must-attend event with a wide range of innovations and technologies.</li>
 	<li>Scott introduces Gunar Gossard from the BLM Group, setting the stage for a discussion about their products and experiences at the conference.</li>
 	<li>Gunar Gossard shares his positive experience at the conference, noting initial concerns about overstaffing and how the booth filled up by 10:30 AM.</li>
</ul><br/>
<h3>BLM Group's Innovative Products</h3>
<ul>
 	<li>Scott MacKenzie showcases BLM Group's on-site manufacturing of laser-cut tubes, emphasizing the precision and quality of their products.</li>
 	<li>Gunar Gossard explains the "round ball" product, which comes in sizes from half an inch to 12 inches and is a popular conversation piece.</li>
 	<li>The design of the "round ball" has evolved over the years, with various logos and etchings to mark different events and locations.</li>
 	<li>Gunner describes the process of etching designs on the tubes using laser technology, highlighting the creativity and technical expertise involved.</li>
</ul><br/>
<h3>Creative Applications and Arcade Game</h3>
<ul>
 	<li>Gunar discusses the creative applications of their technology, including an arcade game made using cut-and-fold technology on laser-cut flat sheets.</li>
 	<li>The arcade game, which does not require welding, showcases the versatility and precision of their manufacturing processes.</li>
 	<li>Scott MacKenzie expresses his excitement about the innovative products and the creative thinking behind them.</li>
 	<li>Gunner provides a brief background on himself, mentioning his role at BLM Group and his responsibilities across North America.</li>
</ul><br/>
<h3>Advancements in Laser Technology</h3>
<ul>
 	<li>Gunar Gossard explains the significant advancements in laser technology over the past 12 years, including the integration of multiple processes into one.</li>
 	<li>He highlights the benefits of using assist gasses like nitrogen and high-pressure dry air, which improve edge quality and reduce secondary operations.</li>
 	<li>The conversation touches on the comparison between laser, plasma, and water jet cutting, emphasizing the speed and quality advantages of laser technology.</li>
 	<li>Gunar discusses the limitations of laser cutting for thicker materials and the ongoing developments to push these limits further.</li>
</ul><br/>
<h3>Future of Manufacturing and Automation</h3>
<ul>
 	<li>Gunar shares his vision for the future of manufacturing, focusing on automation and the integration of robots with their machines.</li>
 	<li>He emphasizes the importance of flexibility and easy programming for robots to meet the needs of different fabricators.</li>
 	<li>The discussion includes the potential role of AI in processing data quickly and providing insights for better decision-making.</li>
 	<li>Gunar notes that while the specifics of AI's impact are still unclear, the industry is moving towards more efficient data processing and automation.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, expressing his excitement about the future of manufacturing and the innovative products showcased at Fabtech.</li>
 	<li>Gunar Gossard provides his contact information for listeners interested in learning more about BLM Group's products and services.</li>
 	<li>Scott encourages listeners to visit the Industrial Talk website for more information and to stay tuned for future conversations from Fabtech.</li>
 	<li>The podcast concludes with a reminder of the importance of celebrating industrial professionals and the positive impact they have on the world.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GUNAR GOSSARD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gunargossard/" target="_blank" rel="noopener">https://www.linkedin.com/in/gunargossard/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/blmgroup/" target="_blank" rel="noopener">https://www.linkedin.com/company/blmgroup/</a>

<strong>Company Website:</strong> <a href="https://www.blmgroup.com/en-us/blm-group-usa" target="_blank" rel="noopener">https://www.blmgroup.com/en-us/blm-group-usa</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/JZIg9d_q2eY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Gunar Gossard, Director of Sales at BLM Group </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Innovative Manufacturing Solutions</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts an episode of the Industrial Talk podcast from Fabtech in Orlando, Florida, highlighting innovations and trends in the manufacturing industry. Gunar Gossard from BLM Group discusses their cutting-edge technology, including laser-cutting tubes and a four-person arcade game made using their equipment. Gossard explains the advancements in laser technology, such as reduced production time and improved edge quality, and the integration of automation and AI in manufacturing processes. He emphasizes the importance of flexibility and easy programming for robots in modern fabrication. Gossard provides his contact information for those interested in learning more about BLM Group's products and services.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Gunar Gossard at G.Gossard@BLMGroupUSA.com or connect with him on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Fabtech Conference Overview and Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the importance of celebrating industrial professionals who innovate and solve problems.</li>
 	<li>Scott highlights the Fabtech conference in Orlando, Florida, describing it as a must-attend event with a wide range of innovations and technologies.</li>
 	<li>Scott introduces Gunar Gossard from the BLM Group, setting the stage for a discussion about their products and experiences at the conference.</li>
 	<li>Gunar Gossard shares his positive experience at the conference, noting initial concerns about overstaffing and how the booth filled up by 10:30 AM.</li>
</ul><br/>
<h3>BLM Group's Innovative Products</h3>
<ul>
 	<li>Scott MacKenzie showcases BLM Group's on-site manufacturing of laser-cut tubes, emphasizing the precision and quality of their products.</li>
 	<li>Gunar Gossard explains the "round ball" product, which comes in sizes from half an inch to 12 inches and is a popular conversation piece.</li>
 	<li>The design of the "round ball" has evolved over the years, with various logos and etchings to mark different events and locations.</li>
 	<li>Gunner describes the process of etching designs on the tubes using laser technology, highlighting the creativity and technical expertise involved.</li>
</ul><br/>
<h3>Creative Applications and Arcade Game</h3>
<ul>
 	<li>Gunar discusses the creative applications of their technology, including an arcade game made using cut-and-fold technology on laser-cut flat sheets.</li>
 	<li>The arcade game, which does not require welding, showcases the versatility and precision of their manufacturing processes.</li>
 	<li>Scott MacKenzie expresses his excitement about the innovative products and the creative thinking behind them.</li>
 	<li>Gunner provides a brief background on himself, mentioning his role at BLM Group and his responsibilities across North America.</li>
</ul><br/>
<h3>Advancements in Laser Technology</h3>
<ul>
 	<li>Gunar Gossard explains the significant advancements in laser technology over the past 12 years, including the integration of multiple processes into one.</li>
 	<li>He highlights the benefits of using assist gasses like nitrogen and high-pressure dry air, which improve edge quality and reduce secondary operations.</li>
 	<li>The conversation touches on the comparison between laser, plasma, and water jet cutting, emphasizing the speed and quality advantages of laser technology.</li>
 	<li>Gunar discusses the limitations of laser cutting for thicker materials and the ongoing developments to push these limits further.</li>
</ul><br/>
<h3>Future of Manufacturing and Automation</h3>
<ul>
 	<li>Gunar shares his vision for the future of manufacturing, focusing on automation and the integration of robots with their machines.</li>
 	<li>He emphasizes the importance of flexibility and easy programming for robots to meet the needs of different fabricators.</li>
 	<li>The discussion includes the potential role of AI in processing data quickly and providing insights for better decision-making.</li>
 	<li>Gunar notes that while the specifics of AI's impact are still unclear, the industry is moving towards more efficient data processing and automation.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, expressing his excitement about the future of manufacturing and the innovative products showcased at Fabtech.</li>
 	<li>Gunar Gossard provides his contact information for listeners interested in learning more about BLM Group's products and services.</li>
 	<li>Scott encourages listeners to visit the Industrial Talk website for more information and to stay tuned for future conversations from Fabtech.</li>
 	<li>The podcast concludes with a reminder of the importance of celebrating industrial professionals and the positive impact they have on the world.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GUNAR GOSSARD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gunargossard/" target="_blank" rel="noopener">https://www.linkedin.com/in/gunargossard/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/blmgroup/" target="_blank" rel="noopener">https://www.linkedin.com/company/blmgroup/</a>

<strong>Company Website:</strong> <a href="https://www.blmgroup.com/en-us/blm-group-usa" target="_blank" rel="noopener">https://www.blmgroup.com/en-us/blm-group-usa</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/JZIg9d_q2eY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/gunar-gossard-blmgroup-usa]]></link><guid isPermaLink="false">7fa5b7aa-e1e2-4af5-a1e1-cfab982bfdda</guid><itunes:image href="https://artwork.captivate.fm/f3a39cb2-1f95-43ca-aad4-a77b7dc8d0a5/H_GehzQtDukvLhLh5tVwqQrJ.png"/><pubDate>Fri, 27 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/05dfc7c4-84b2-4aca-ad86-8b4a2106f750/Gunar-Gossard-BLM-Group-Mp3.mp3" length="25786799" type="audio/mpeg"/><itunes:duration>17:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/f6a976a3-a159-4894-9325-d93ddb9f223c/index.html" type="text/html"/></item><item><title>Dave Harrington with Accruent</title><itunes:title>Dave Harrington with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Dave Harrington, Global Workplace Management Solutions Architect at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Complete insights into your building assets</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industrial professionals and their innovations. At the Accruent Insight user conference in San Antonio, Texas, he interviews Dave Harrington, a solution consultant at Accruent, about workplace management solutions. Harrington explains that these solutions help manage physical assets, buildings, and critical equipment, emphasizing the importance of proactive maintenance to avoid issues like HVAC breakdowns. He highlights the role of AI in predictive maintenance and decision-making, sourcing data from various real estate platforms. Harrington also notes the challenge of re-educating the workforce post-pandemic. The conversation underscores the evolving landscape of workplace management and the impact of AI.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Dave Harrington on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industrial professionals in changing lives and the world.</li>
 	<li>The podcast is broadcasting from the Accruent Insight user conference in San Antonio, Texas.</li>
 	<li>Scott sets the stage for the conversation with Dave Harrington about workplace management solutions.</li>
</ul><br/>
<h3>Introduction of Dave Harrington</h3>
<ul>
 	<li>Scott introduces Dave Harrington, a solution consultant at Accruent, who will discuss workplace management solutions.</li>
 	<li>Dave shares his background, mentioning his role in working with customers and prospects to showcase solutions.</li>
 	<li>Dave has been in this role for about 10 years and enjoys meeting with customers and keeping up with industry changes.</li>
 	<li>Scott inquires about how Dave stays updated with the latest innovations and trends.</li>
</ul><br/>
<h3>Learning and Staying Updated</h3>
<ul>
 	<li>Dave explains that internal teams at Accruent provide extensive training on new and innovative solutions.</li>
 	<li>He emphasizes the importance of repetition and hands-on experience in perfecting the delivery of value to customers.</li>
 	<li>Scott shares his experience of feeling overwhelmed by the ever-evolving nature of the industry.</li>
 	<li>The conversation transitions to discussing workplace management systems and their importance.</li>
</ul><br/>
<h3>Overview of Workplace Management Systems</h3>
<ul>
 	<li>Dave describes workplace management systems as a collection of solutions for managing physical assets, buildings, and critical equipment.</li>
 	<li>The solutions help customers manage their facilities, including HVAC units, chillers, boilers, and other essential equipment.</li>
 	<li>Dave's role involves showcasing these solutions to customers and demonstrating their value.</li>
 	<li>Scott and Dave discuss the importance of maintaining and updating these systems, especially post-COVID.</li>
</ul><br/>
<h3>Impact of COVID-19 on Facilities Management</h3>
<ul>
 	<li>Dave notes that the pandemic has led to a lack of maintenance and updates in facilities due to reduced occupancy.</li>
 	<li>There has been a surge in demand for quick updates and maintenance to prepare for face-to-face events.</li>
 	<li>AI is emerging as a significant topic in the real estate and facilities management world, with a focus on predictive maintenance.</li>
 	<li>Dave explains how AI can help predict issues with equipment before they become critical, allowing for proactive maintenance.</li>
</ul><br/>
<h3>Application of AI in Real Estate and Facilities Management</h3>
<ul>
 	<li>Dave elaborates on the use of AI in predicting issues with HVAC units and other equipment using sensor data.</li>
 	<li>AI can provide early alerts, enabling proactive maintenance and reducing the risk of critical failures.</li>
 	<li>AI is also being used in evaluating properties and making informed decisions about new locations.</li>
 	<li>Scott and Dave discuss the importance of feeding AI models with data to improve their accuracy and usefulness.</li>
</ul><br/>
<h3>Data Sources and AI Integration</h3>
<ul>
 	<li>Dave mentions various data sources, such as Green Street and CoStar, that provide information for AI models.</li>
 	<li>AI models help in making better and faster decisions by interpreting data and providing insights.</li>
 	<li>Scott and Dave discuss the early stages of AI integration and the need for confidence in AI-generated insights.</li>
 	<li>Accruent is leading the way in AI integration, ensuring that AI tools are accurate and provide valuable insights to customers.</li>
</ul><br/>
<h3>Challenges and Future of AI in Real Estate</h3>
<ul>
 	<li>Scott raises the question of developing guardrails for AI to ensure accurate and reliable insights.</li>
 	<li>Dave acknowledges the early stages of AI development and the need for continuous improvement.</li>
 	<li>Customers are eager to adopt AI but want to ensure it provides valuable insights and doesn't replace human expertise.</li>
 	<li>Accruent is focused on evaluating use cases and ensuring AI tools are practical and beneficial for customers.</li>
</ul><br/>
<h3>Impact of AI on Business Operations</h3>
<ul>
 	<li>Dave highlights the importance of AI in making sense of large amounts of data and providing actionable insights.</li>
 	<li>AI helps in quicker decision-making and reducing the time spent on data analysis.</li>
 	<li>Scott and Dave discuss the broader impact of AI on business operations and the need for connected companies to leverage AI.</li>
 	<li>The conversation shifts to the importance of people and the challenges in re-educating the workforce post-pandemic.</li>
</ul><br/>
<h3>People and Workforce Challenges</h3>
<ul>
 	<li>Dave notes the impact of the pandemic on the real estate workforce, with many experienced professionals retiring.</li>
 	<li>There is a need for re-education and reintroduction of new tools and technologies to the workforce.</li>
 	<li>Scott and Dave discuss the importance of passing on knowledge and experience to the next generation.</li>
 	<li>The conversation concludes with a focus on the importance of continuous learning and adapting to new technologies.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott thanks Dave for the insightful conversation and highlights the importance of workplace management systems.</li>
 	<li>Dave provides his contact information, recommending LinkedIn for reaching out.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to explore the Accruent Insight user conference.</li>
 	<li>The podcast aims to highlight the contributions of industrial professionals and invites listeners to join the platform.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAVE HARRINGTON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/david-harrington-b7a37a3/" target="_blank" rel="noopener">https://www.linkedin.com/in/david-harrington-b7a37a3/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/elBPgUa4oJI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Dave Harrington, Global Workplace Management Solutions Architect at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Complete insights into your building assets</span>"<strong>.</strong>
<div>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industrial professionals and their innovations. At the Accruent Insight user conference in San Antonio, Texas, he interviews Dave Harrington, a solution consultant at Accruent, about workplace management solutions. Harrington explains that these solutions help manage physical assets, buildings, and critical equipment, emphasizing the importance of proactive maintenance to avoid issues like HVAC breakdowns. He highlights the role of AI in predictive maintenance and decision-making, sourcing data from various real estate platforms. Harrington also notes the challenge of re-educating the workforce post-pandemic. The conversation underscores the evolving landscape of workplace management and the impact of AI.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Dave Harrington on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industrial professionals in changing lives and the world.</li>
 	<li>The podcast is broadcasting from the Accruent Insight user conference in San Antonio, Texas.</li>
 	<li>Scott sets the stage for the conversation with Dave Harrington about workplace management solutions.</li>
</ul><br/>
<h3>Introduction of Dave Harrington</h3>
<ul>
 	<li>Scott introduces Dave Harrington, a solution consultant at Accruent, who will discuss workplace management solutions.</li>
 	<li>Dave shares his background, mentioning his role in working with customers and prospects to showcase solutions.</li>
 	<li>Dave has been in this role for about 10 years and enjoys meeting with customers and keeping up with industry changes.</li>
 	<li>Scott inquires about how Dave stays updated with the latest innovations and trends.</li>
</ul><br/>
<h3>Learning and Staying Updated</h3>
<ul>
 	<li>Dave explains that internal teams at Accruent provide extensive training on new and innovative solutions.</li>
 	<li>He emphasizes the importance of repetition and hands-on experience in perfecting the delivery of value to customers.</li>
 	<li>Scott shares his experience of feeling overwhelmed by the ever-evolving nature of the industry.</li>
 	<li>The conversation transitions to discussing workplace management systems and their importance.</li>
</ul><br/>
<h3>Overview of Workplace Management Systems</h3>
<ul>
 	<li>Dave describes workplace management systems as a collection of solutions for managing physical assets, buildings, and critical equipment.</li>
 	<li>The solutions help customers manage their facilities, including HVAC units, chillers, boilers, and other essential equipment.</li>
 	<li>Dave's role involves showcasing these solutions to customers and demonstrating their value.</li>
 	<li>Scott and Dave discuss the importance of maintaining and updating these systems, especially post-COVID.</li>
</ul><br/>
<h3>Impact of COVID-19 on Facilities Management</h3>
<ul>
 	<li>Dave notes that the pandemic has led to a lack of maintenance and updates in facilities due to reduced occupancy.</li>
 	<li>There has been a surge in demand for quick updates and maintenance to prepare for face-to-face events.</li>
 	<li>AI is emerging as a significant topic in the real estate and facilities management world, with a focus on predictive maintenance.</li>
 	<li>Dave explains how AI can help predict issues with equipment before they become critical, allowing for proactive maintenance.</li>
</ul><br/>
<h3>Application of AI in Real Estate and Facilities Management</h3>
<ul>
 	<li>Dave elaborates on the use of AI in predicting issues with HVAC units and other equipment using sensor data.</li>
 	<li>AI can provide early alerts, enabling proactive maintenance and reducing the risk of critical failures.</li>
 	<li>AI is also being used in evaluating properties and making informed decisions about new locations.</li>
 	<li>Scott and Dave discuss the importance of feeding AI models with data to improve their accuracy and usefulness.</li>
</ul><br/>
<h3>Data Sources and AI Integration</h3>
<ul>
 	<li>Dave mentions various data sources, such as Green Street and CoStar, that provide information for AI models.</li>
 	<li>AI models help in making better and faster decisions by interpreting data and providing insights.</li>
 	<li>Scott and Dave discuss the early stages of AI integration and the need for confidence in AI-generated insights.</li>
 	<li>Accruent is leading the way in AI integration, ensuring that AI tools are accurate and provide valuable insights to customers.</li>
</ul><br/>
<h3>Challenges and Future of AI in Real Estate</h3>
<ul>
 	<li>Scott raises the question of developing guardrails for AI to ensure accurate and reliable insights.</li>
 	<li>Dave acknowledges the early stages of AI development and the need for continuous improvement.</li>
 	<li>Customers are eager to adopt AI but want to ensure it provides valuable insights and doesn't replace human expertise.</li>
 	<li>Accruent is focused on evaluating use cases and ensuring AI tools are practical and beneficial for customers.</li>
</ul><br/>
<h3>Impact of AI on Business Operations</h3>
<ul>
 	<li>Dave highlights the importance of AI in making sense of large amounts of data and providing actionable insights.</li>
 	<li>AI helps in quicker decision-making and reducing the time spent on data analysis.</li>
 	<li>Scott and Dave discuss the broader impact of AI on business operations and the need for connected companies to leverage AI.</li>
 	<li>The conversation shifts to the importance of people and the challenges in re-educating the workforce post-pandemic.</li>
</ul><br/>
<h3>People and Workforce Challenges</h3>
<ul>
 	<li>Dave notes the impact of the pandemic on the real estate workforce, with many experienced professionals retiring.</li>
 	<li>There is a need for re-education and reintroduction of new tools and technologies to the workforce.</li>
 	<li>Scott and Dave discuss the importance of passing on knowledge and experience to the next generation.</li>
 	<li>The conversation concludes with a focus on the importance of continuous learning and adapting to new technologies.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott thanks Dave for the insightful conversation and highlights the importance of workplace management systems.</li>
 	<li>Dave provides his contact information, recommending LinkedIn for reaching out.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to explore the Accruent Insight user conference.</li>
 	<li>The podcast aims to highlight the contributions of industrial professionals and invites listeners to join the platform.</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAVE HARRINGTON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/david-harrington-b7a37a3/" target="_blank" rel="noopener">https://www.linkedin.com/in/david-harrington-b7a37a3/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/elBPgUa4oJI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/dave-harrington-accruent]]></link><guid isPermaLink="false">eea101b9-5651-46f8-9e04-a7d2ed6787f8</guid><itunes:image href="https://artwork.captivate.fm/72e182d1-517b-4ac3-8617-3dd9701f2cce/5tYOQlz8eJ0BXnLORb7SdBLZ.png"/><pubDate>Thu, 26 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/a3f33cac-6c92-43f0-81ab-40973fd0a99f/Dave-Harrington-Mp3.mp3" length="26067311" type="audio/mpeg"/><itunes:duration>18:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/744c60e7-f443-4618-a4c3-0a6f06ecac70/index.html" type="text/html"/></item><item><title>Paul Oberly and Tangi Meyer with Dassault Systems</title><itunes:title>Paul Oberly and Tangi Meyer with Dassault Systems</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Paul Oberly and Tangi Meyer with Dassault Systemes </strong>about "Virtual Twin and digitization of processes!"
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts the Industrial Talk podcast, featuring Tangi Mayer and Paul Oberly from Dassault Systems. Tangi, a senior strategic planner, and Paul, the lead for Delmia augmented experience in North America, discuss the integration of advanced technologies like computer vision and AI to create a "virtual twin" of real-world manufacturing processes. This digital representation allows for efficient, error-free production by connecting the virtual and real worlds, enhancing safety, and optimizing workflows. They emphasize the importance of data in driving business operations and the potential for AR to revolutionize manufacturing and inspection processes, making them more intuitive and efficient.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Tangi Meyer</li>
 	<li>[ ] Connect with Paul Oberly</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industrial professionals in solving global problems.</li>
 	<li>The podcast is broadcasting from the OMG q1 meeting in Reston, Virginia, showcasing a collection of problem solvers.</li>
 	<li>Scott sets the stage for the conversation, mentioning the presence of two guests, Tangi Mayer and Paul Oberly.</li>
</ul><br/>
<h3>Guest Introductions</h3>
<ul>
 	<li>Tangi Mayer introduces himself as French, working for Dassault Systemes, specifically Demi are, the manufacturing brand.</li>
 	<li>Tangi describes his role as a senior strategic planner, focusing on anticipating trends and supporting future product and market developments.</li>
 	<li>Paul Oberly introduces himself as the lead for Delmia augmented experience in North America, covering Canada, the US, and Mexico.</li>
 	<li>Paul mentions the positive outcomes of their meetings at the OMG q1 meeting, including exceeding objectives and having productive discussions.</li>
</ul><br/>
<h3>Overview of Dassault Systemes' Work</h3>
<ul>
 	<li>Tangi explains that Dassault Systemes uses advanced technologies like computer vision and AI to connect the virtual world with the real world through augmented reality.</li>
 	<li>Paul emphasizes the importance of this connection, especially in the context of automation and Industry 4.0, bringing the digital twin to the production floor.</li>
 	<li>Scott inquires about the bottom-line value and efficiencies gained from this approach.</li>
 	<li>Paul highlights the benefits of getting things done right the first time and digitizing tribal knowledge to ensure quality and cohesive execution.</li>
</ul><br/>
<h3>Tangi's Background and Dassault Systemes' Acquisition</h3>
<ul>
 	<li>Tangi shares his background, mentioning his previous work with Dita, a startup supporting the industry with augmented reality solutions.</li>
 	<li>Dita was acquired by Dassault Systemes in July 2022, marking Tangi's official joining of the company.</li>
 	<li>Scott asks Tangi about the process of creating a digital twin for a manufacturer.</li>
 	<li>Paul explains that the product is the foundation for the business, and data is the driving force behind it.</li>
</ul><br/>
<h3>The Role of Data and Virtual Twin</h3>
<ul>
 	<li>Paul discusses the importance of data in driving the business and connecting various systems like CAD, IoT, and Enterprise.</li>
 	<li>The virtual twin serves as the foundation for the business, integrating diverse subject matter areas into a holistic view.</li>
 	<li>Scott mentions the heavy lifting involved in maintaining clean and accurate data for the virtual twin.</li>
 	<li>Paul agrees, emphasizing the need for organizing and aggregating data into a unified space.</li>
</ul><br/>
<h3>Applications of Virtual Twin in Manufacturing</h3>
<ul>
 	<li>Paul explains that the virtual twin can be used for both greenfield and brownfield manufacturing processes.</li>
 	<li>For greenfield, virtual commissioning allows for laying out the plant, testing functionality, and evaluating factory flow before any physical investment.</li>
 	<li>For brownfield, existing data like plan drawings and laser scanning can be augmented to create a virtual twin and simulate the plant.</li>
 	<li>Scott and Paul discuss the value of having a virtual twin for efficient and optimized manufacturing processes.</li>
</ul><br/>
<h3>OMG Q1 Meeting and Aerospace Applications</h3>
<ul>
 	<li>Paul shares his experience at the OMG q1 meeting, focusing on speaking with aerospace leaders and discussing the proliferation of augmented reality solutions.</li>
 	<li>Scott expresses familiarity with companies using AR for plane identification and safety.</li>
 	<li>Paul highlights the importance of having a good foundation for AR, allowing for quick implementation and practical use on the production floor.</li>
 	<li>The discussion emphasizes the role of AR in making work safer and more intuitive, with traceable evidence of job completion.</li>
</ul><br/>
<h3>Future of AR and Manufacturing</h3>
<ul>
 	<li>Paul discusses the potential of AR in various applications beyond manufacturing, such as assembly, inspection, and quality control.</li>
 	<li>AR is becoming a requirement for next-generation manufacturing execution systems, essential for complex assembly and quality control.</li>
 	<li>Paul explains the challenges of tracking hundreds of brackets and bolts in aerospace structures, emphasizing the need for practical tools.</li>
 	<li>The conversation concludes with Paul providing his contact information and Scott thanking the guests for their insights.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott wraps up the podcast, encouraging listeners to connect with Paul and Tangi from Dassault Systemes.</li>
 	<li>Scott emphasizes the importance of collecting good, clean, and accurate data for making great decisions.</li>
 	<li>The podcast promotes the Industrial Talk platform, inviting listeners to join and engage in conversations with industry professionals.</li>
 	<li>Scott signs off, expressing gratitude to the guests and listeners, and teasing future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL OBERLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/poberle/" target="_blank" rel="noopener">https://www.linkedin.com/in/poberle/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/dassaultsystemes/" target="_blank" rel="noopener">https://www.linkedin.com/company/dassaultsystemes/</a>

<strong>Company Website:</strong> <a href="https://www.3ds.com/" target="_blank" rel="noopener">https://www.3ds.com/</a>
<h2>TANGI MEYER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tangimeyer/" target="_blank" rel="noopener">https://www.linkedin.com/in/tangimeyer/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/t4gdNQkigLM
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank"...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Paul Oberly and Tangi Meyer with Dassault Systemes </strong>about "Virtual Twin and digitization of processes!"
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts the Industrial Talk podcast, featuring Tangi Mayer and Paul Oberly from Dassault Systems. Tangi, a senior strategic planner, and Paul, the lead for Delmia augmented experience in North America, discuss the integration of advanced technologies like computer vision and AI to create a "virtual twin" of real-world manufacturing processes. This digital representation allows for efficient, error-free production by connecting the virtual and real worlds, enhancing safety, and optimizing workflows. They emphasize the importance of data in driving business operations and the potential for AR to revolutionize manufacturing and inspection processes, making them more intuitive and efficient.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Tangi Meyer</li>
 	<li>[ ] Connect with Paul Oberly</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industrial professionals in solving global problems.</li>
 	<li>The podcast is broadcasting from the OMG q1 meeting in Reston, Virginia, showcasing a collection of problem solvers.</li>
 	<li>Scott sets the stage for the conversation, mentioning the presence of two guests, Tangi Mayer and Paul Oberly.</li>
</ul><br/>
<h3>Guest Introductions</h3>
<ul>
 	<li>Tangi Mayer introduces himself as French, working for Dassault Systemes, specifically Demi are, the manufacturing brand.</li>
 	<li>Tangi describes his role as a senior strategic planner, focusing on anticipating trends and supporting future product and market developments.</li>
 	<li>Paul Oberly introduces himself as the lead for Delmia augmented experience in North America, covering Canada, the US, and Mexico.</li>
 	<li>Paul mentions the positive outcomes of their meetings at the OMG q1 meeting, including exceeding objectives and having productive discussions.</li>
</ul><br/>
<h3>Overview of Dassault Systemes' Work</h3>
<ul>
 	<li>Tangi explains that Dassault Systemes uses advanced technologies like computer vision and AI to connect the virtual world with the real world through augmented reality.</li>
 	<li>Paul emphasizes the importance of this connection, especially in the context of automation and Industry 4.0, bringing the digital twin to the production floor.</li>
 	<li>Scott inquires about the bottom-line value and efficiencies gained from this approach.</li>
 	<li>Paul highlights the benefits of getting things done right the first time and digitizing tribal knowledge to ensure quality and cohesive execution.</li>
</ul><br/>
<h3>Tangi's Background and Dassault Systemes' Acquisition</h3>
<ul>
 	<li>Tangi shares his background, mentioning his previous work with Dita, a startup supporting the industry with augmented reality solutions.</li>
 	<li>Dita was acquired by Dassault Systemes in July 2022, marking Tangi's official joining of the company.</li>
 	<li>Scott asks Tangi about the process of creating a digital twin for a manufacturer.</li>
 	<li>Paul explains that the product is the foundation for the business, and data is the driving force behind it.</li>
</ul><br/>
<h3>The Role of Data and Virtual Twin</h3>
<ul>
 	<li>Paul discusses the importance of data in driving the business and connecting various systems like CAD, IoT, and Enterprise.</li>
 	<li>The virtual twin serves as the foundation for the business, integrating diverse subject matter areas into a holistic view.</li>
 	<li>Scott mentions the heavy lifting involved in maintaining clean and accurate data for the virtual twin.</li>
 	<li>Paul agrees, emphasizing the need for organizing and aggregating data into a unified space.</li>
</ul><br/>
<h3>Applications of Virtual Twin in Manufacturing</h3>
<ul>
 	<li>Paul explains that the virtual twin can be used for both greenfield and brownfield manufacturing processes.</li>
 	<li>For greenfield, virtual commissioning allows for laying out the plant, testing functionality, and evaluating factory flow before any physical investment.</li>
 	<li>For brownfield, existing data like plan drawings and laser scanning can be augmented to create a virtual twin and simulate the plant.</li>
 	<li>Scott and Paul discuss the value of having a virtual twin for efficient and optimized manufacturing processes.</li>
</ul><br/>
<h3>OMG Q1 Meeting and Aerospace Applications</h3>
<ul>
 	<li>Paul shares his experience at the OMG q1 meeting, focusing on speaking with aerospace leaders and discussing the proliferation of augmented reality solutions.</li>
 	<li>Scott expresses familiarity with companies using AR for plane identification and safety.</li>
 	<li>Paul highlights the importance of having a good foundation for AR, allowing for quick implementation and practical use on the production floor.</li>
 	<li>The discussion emphasizes the role of AR in making work safer and more intuitive, with traceable evidence of job completion.</li>
</ul><br/>
<h3>Future of AR and Manufacturing</h3>
<ul>
 	<li>Paul discusses the potential of AR in various applications beyond manufacturing, such as assembly, inspection, and quality control.</li>
 	<li>AR is becoming a requirement for next-generation manufacturing execution systems, essential for complex assembly and quality control.</li>
 	<li>Paul explains the challenges of tracking hundreds of brackets and bolts in aerospace structures, emphasizing the need for practical tools.</li>
 	<li>The conversation concludes with Paul providing his contact information and Scott thanking the guests for their insights.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott wraps up the podcast, encouraging listeners to connect with Paul and Tangi from Dassault Systemes.</li>
 	<li>Scott emphasizes the importance of collecting good, clean, and accurate data for making great decisions.</li>
 	<li>The podcast promotes the Industrial Talk platform, inviting listeners to join and engage in conversations with industry professionals.</li>
 	<li>Scott signs off, expressing gratitude to the guests and listeners, and teasing future conversations.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAUL OBERLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/poberle/" target="_blank" rel="noopener">https://www.linkedin.com/in/poberle/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/dassaultsystemes/" target="_blank" rel="noopener">https://www.linkedin.com/company/dassaultsystemes/</a>

<strong>Company Website:</strong> <a href="https://www.3ds.com/" target="_blank" rel="noopener">https://www.3ds.com/</a>
<h2>TANGI MEYER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tangimeyer/" target="_blank" rel="noopener">https://www.linkedin.com/in/tangimeyer/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/t4gdNQkigLM
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/paul-oberly-and-tangi-meyer-with-3ds]]></link><guid isPermaLink="false">e195762f-7ff1-4c48-b712-1600c2d053dc</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 24 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/5e6ac77e-af0c-4bae-9531-24892d6b909f/Tangi-and-Paul-with-Dassault-Systems-Mp3.mp3" length="30327983" type="audio/mpeg"/><itunes:duration>21:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/f16d5b15-3012-4ea4-af68-8f07e5f88dfe/index.html" type="text/html"/></item><item><title>Alex Flournoy with Baseline Energy Services</title><itunes:title>Alex Flournoy with Baseline Energy Services</itunes:title><description><![CDATA[<div>

Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and professionals. He promotes CAP Logistics for supply chain insights and encourages industry professionals to share their stories through podcasting. Scott discusses the importance of energy as a service with Alex Flournoy from Baseline Energy Services. Alex explains their business model of renting portable natural gas generators, offering a flat monthly fee that includes maintenance and parts. They have grown from 12 units in 2012 to 1200 today, meeting the increasing demand for electricity in oil fields. Alex emphasizes the importance of remote monitoring and quick response times for maintenance. He also mentions their recent foray into manufacturing their own generators to meet demand.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Alex Flournoy to discuss Baseline Energy Services' solutions.</li>
 	<li>[ ] Explore opportunities to work with Baseline Energy Services for power generation needs.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk and Alex Flournoy</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of the industry, including manufacturing, oil and gas, and mining, and the role of Industrial Talk in amplifying their stories.</li>
 	<li>Scott introduces Alex Flournoy from Baseline Energy Services, based in Denver, Colorado, and expresses excitement about the conversation on energy as a service.</li>
 	<li>Scott mentions his upcoming attendance at Distribute Tech and Power Gen events in Dallas and encourages listeners to reach out if they plan to attend.</li>
</ul><br/>
<h3>Scott MacKenzie's Enthusiasm for Industry and Podcasting</h3>
<ul>
 	<li>Scott discusses the importance of industry to the world and the role of Industrial Talk as a platform for industry professionals to share their stories.</li>
 	<li>He emphasizes the ease and benefits of podcasting for amplifying messages and reaching a wider audience.</li>
 	<li>Scott compares Industrial Talk to Spotify, highlighting the lack of industrial-related content in other podcast platforms.</li>
 	<li>He encourages listeners to use Industrial Talk to share their stories and connect with other industry professionals.</li>
</ul><br/>
<h3>Alex Flournoy's Background and Transition to Power Generation</h3>
<ul>
 	<li>Alex Flournoy shares his background, including his education in petroleum engineering and his experience in natural gas compression in Texas and Canada.</li>
 	<li>He describes his transition to power generation with Baseline Energy Services in 2018, focusing on natural gas power generation for oil field services.</li>
 	<li>Alex explains the similarities between compressors and generators, making the transition to power generation a natural progression.</li>
 	<li>He outlines his role in building the northern business unit for Baseline Energy Services and his responsibilities in the power generation sector.</li>
</ul><br/>
<h3>Explanation of Energy as a Service</h3>
<ul>
 	<li>Alex provides an overview of Baseline Energy Services' energy as a service model, which involves renting portable trailer-mounted generators ranging from 50 to 350 kilowatts.</li>
 	<li>He explains the flat-rate monthly service fee that includes all maintenance, parts, and service, making it easier for customers to budget.</li>
 	<li>Alex highlights the benefits of this model for customers, including predictable costs and reduced variability in utility bills.</li>
 	<li>He discusses the optimization of generator sizes based on customer needs and the ability to adjust generator sizes without additional charges.</li>
</ul><br/>
<h3>Use Cases and Applications of Energy as a Service</h3>
<ul>
 	<li>Alex describes the typical use cases for Baseline Energy Services' generators, including powering production facilities and electric motors on oil field sites.</li>
 	<li>He explains the process of using natural gas from the wells to power the generators, which then distribute electricity to the necessary equipment.</li>
 	<li>Alex mentions the ability to sync multiple generators together to meet larger power demands and the flexibility in sizing based on customer needs.</li>
 	<li>He provides an example of a use case where multiple generators were used to power a large-scale operation, highlighting the scalability of their solution.</li>
</ul><br/>
<h3>Remote Monitoring and Maintenance of Generators</h3>
<ul>
 	<li>Alex discusses the remote monitoring capabilities of Baseline Energy Services' generators, which allow for proactive maintenance and optimization.</li>
 	<li>He explains the use of telemetry data to monitor various parameters, such as temperatures, pressures, and voltages, and the ability to respond quickly to issues.</li>
 	<li>Alex highlights the importance of having a control room in Fort Worth, Texas, that monitors these parameters 24/7.</li>
 	<li>He describes the process of dispatching technicians based on telemetry alerts and the efficiency of using telemetry data to optimize power usage.</li>
</ul><br/>
<h3>Future Prospects and Expansion of Baseline Energy Services</h3>
<ul>
 	<li>Alex talks about the growing demand for electricity in various sectors, including the oil field, data centers, and commercial and industrial applications.</li>
 	<li>He mentions the trend of replacing natural gas and diesel engines with electric motors, which increases the need for reliable power sources.</li>
 	<li>Alex outlines Baseline Energy Services' growth from 12-15 units in 2012-2013 to 1200 units today and the need to build hundreds more to meet demand.</li>
 	<li>He discusses the company's strategy of bridging the gap between current power needs and future grid availability, providing flexible solutions for customers.</li>
</ul><br/>
<h3>Manufacturing and Customization of Generators</h3>
<ul>
 	<li>Alex reveals that Baseline Energy Services has started manufacturing their own generators, allowing for more control over production and lead times.</li>
 	<li>He explains that while they still purchase engines and other components, they now package the units themselves, differentiating their product in the market.</li>
 	<li>Alex highlights the benefits of in-house manufacturing, including improved lead times and the ability to customize units to meet specific customer needs.</li>
 	<li>He emphasizes the importance of this strategy in meeting the growing demand for their generators and maintaining a competitive edge.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Alex provides his contact information, including his LinkedIn profile, email address, phone number, and the company's website, for those interested in reaching out.</li>
 	<li>He mentions the ease of contacting Baseline Energy Services through their website and the quick response time for customer inquiries.</li>
 	<li>Scott MacKenzie thanks Alex for the conversation and encourages listeners to reach out to Alex for more information about Baseline Energy Services.</li>
 	<li>Scott reiterates the importance of the power generation and energy sectors and the value of attending industry events like DistributeTech and PowerGen.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALEX FLOURNOY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/alex-flournoy-3aa2b730/" target="_blank" rel="noopener">https://www.linkedin.com/in/alex-flournoy-3aa2b730/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/baseline-energy-services/" target="_blank" rel="noopener">https://www.linkedin.com/company/baseline-energy-services/</a>

<strong>Company Website:</strong> <a href="https://www.baseline-enserv.com/" target="_blank" rel="noopener">https://www.baseline-enserv.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/gws7alQdALs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and professionals. He promotes CAP Logistics for supply chain insights and encourages industry professionals to share their stories through podcasting. Scott discusses the importance of energy as a service with Alex Flournoy from Baseline Energy Services. Alex explains their business model of renting portable natural gas generators, offering a flat monthly fee that includes maintenance and parts. They have grown from 12 units in 2012 to 1200 today, meeting the increasing demand for electricity in oil fields. Alex emphasizes the importance of remote monitoring and quick response times for maintenance. He also mentions their recent foray into manufacturing their own generators to meet demand.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Alex Flournoy to discuss Baseline Energy Services' solutions.</li>
 	<li>[ ] Explore opportunities to work with Baseline Energy Services for power generation needs.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk and Alex Flournoy</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of the industry, including manufacturing, oil and gas, and mining, and the role of Industrial Talk in amplifying their stories.</li>
 	<li>Scott introduces Alex Flournoy from Baseline Energy Services, based in Denver, Colorado, and expresses excitement about the conversation on energy as a service.</li>
 	<li>Scott mentions his upcoming attendance at Distribute Tech and Power Gen events in Dallas and encourages listeners to reach out if they plan to attend.</li>
</ul><br/>
<h3>Scott MacKenzie's Enthusiasm for Industry and Podcasting</h3>
<ul>
 	<li>Scott discusses the importance of industry to the world and the role of Industrial Talk as a platform for industry professionals to share their stories.</li>
 	<li>He emphasizes the ease and benefits of podcasting for amplifying messages and reaching a wider audience.</li>
 	<li>Scott compares Industrial Talk to Spotify, highlighting the lack of industrial-related content in other podcast platforms.</li>
 	<li>He encourages listeners to use Industrial Talk to share their stories and connect with other industry professionals.</li>
</ul><br/>
<h3>Alex Flournoy's Background and Transition to Power Generation</h3>
<ul>
 	<li>Alex Flournoy shares his background, including his education in petroleum engineering and his experience in natural gas compression in Texas and Canada.</li>
 	<li>He describes his transition to power generation with Baseline Energy Services in 2018, focusing on natural gas power generation for oil field services.</li>
 	<li>Alex explains the similarities between compressors and generators, making the transition to power generation a natural progression.</li>
 	<li>He outlines his role in building the northern business unit for Baseline Energy Services and his responsibilities in the power generation sector.</li>
</ul><br/>
<h3>Explanation of Energy as a Service</h3>
<ul>
 	<li>Alex provides an overview of Baseline Energy Services' energy as a service model, which involves renting portable trailer-mounted generators ranging from 50 to 350 kilowatts.</li>
 	<li>He explains the flat-rate monthly service fee that includes all maintenance, parts, and service, making it easier for customers to budget.</li>
 	<li>Alex highlights the benefits of this model for customers, including predictable costs and reduced variability in utility bills.</li>
 	<li>He discusses the optimization of generator sizes based on customer needs and the ability to adjust generator sizes without additional charges.</li>
</ul><br/>
<h3>Use Cases and Applications of Energy as a Service</h3>
<ul>
 	<li>Alex describes the typical use cases for Baseline Energy Services' generators, including powering production facilities and electric motors on oil field sites.</li>
 	<li>He explains the process of using natural gas from the wells to power the generators, which then distribute electricity to the necessary equipment.</li>
 	<li>Alex mentions the ability to sync multiple generators together to meet larger power demands and the flexibility in sizing based on customer needs.</li>
 	<li>He provides an example of a use case where multiple generators were used to power a large-scale operation, highlighting the scalability of their solution.</li>
</ul><br/>
<h3>Remote Monitoring and Maintenance of Generators</h3>
<ul>
 	<li>Alex discusses the remote monitoring capabilities of Baseline Energy Services' generators, which allow for proactive maintenance and optimization.</li>
 	<li>He explains the use of telemetry data to monitor various parameters, such as temperatures, pressures, and voltages, and the ability to respond quickly to issues.</li>
 	<li>Alex highlights the importance of having a control room in Fort Worth, Texas, that monitors these parameters 24/7.</li>
 	<li>He describes the process of dispatching technicians based on telemetry alerts and the efficiency of using telemetry data to optimize power usage.</li>
</ul><br/>
<h3>Future Prospects and Expansion of Baseline Energy Services</h3>
<ul>
 	<li>Alex talks about the growing demand for electricity in various sectors, including the oil field, data centers, and commercial and industrial applications.</li>
 	<li>He mentions the trend of replacing natural gas and diesel engines with electric motors, which increases the need for reliable power sources.</li>
 	<li>Alex outlines Baseline Energy Services' growth from 12-15 units in 2012-2013 to 1200 units today and the need to build hundreds more to meet demand.</li>
 	<li>He discusses the company's strategy of bridging the gap between current power needs and future grid availability, providing flexible solutions for customers.</li>
</ul><br/>
<h3>Manufacturing and Customization of Generators</h3>
<ul>
 	<li>Alex reveals that Baseline Energy Services has started manufacturing their own generators, allowing for more control over production and lead times.</li>
 	<li>He explains that while they still purchase engines and other components, they now package the units themselves, differentiating their product in the market.</li>
 	<li>Alex highlights the benefits of in-house manufacturing, including improved lead times and the ability to customize units to meet specific customer needs.</li>
 	<li>He emphasizes the importance of this strategy in meeting the growing demand for their generators and maintaining a competitive edge.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Alex provides his contact information, including his LinkedIn profile, email address, phone number, and the company's website, for those interested in reaching out.</li>
 	<li>He mentions the ease of contacting Baseline Energy Services through their website and the quick response time for customer inquiries.</li>
 	<li>Scott MacKenzie thanks Alex for the conversation and encourages listeners to reach out to Alex for more information about Baseline Energy Services.</li>
 	<li>Scott reiterates the importance of the power generation and energy sectors and the value of attending industry events like DistributeTech and PowerGen.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ALEX FLOURNOY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/alex-flournoy-3aa2b730/" target="_blank" rel="noopener">https://www.linkedin.com/in/alex-flournoy-3aa2b730/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/baseline-energy-services/" target="_blank" rel="noopener">https://www.linkedin.com/company/baseline-energy-services/</a>

<strong>Company Website:</strong> <a href="https://www.baseline-enserv.com/" target="_blank" rel="noopener">https://www.baseline-enserv.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/gws7alQdALs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/alex-flournoy-with-baseline-energy-services]]></link><guid isPermaLink="false">98565639-af98-45b4-b31e-125bcc0fb8e4</guid><itunes:image href="https://artwork.captivate.fm/b7396bc8-0da6-471f-a5c7-5fd767138c30/MRO3ERe6aNa9N9hHL05vtLQz.png"/><pubDate>Fri, 20 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/912497e7-97a2-4c0d-92bb-98b2bb4f6016/Alex-Flournoy-Conversation-Mp3.mp3" length="39549167" type="audio/mpeg"/><itunes:duration>27:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/026eb670-e67a-4813-9f49-783e1dc26900/index.html" type="text/html"/></item><item><title>Noah Reding with Accruent</title><itunes:title>Noah Reding with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Noah Reding, Vice President/GM at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Smart buildings - optimizing the efficiency and value of building assets</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industrial professionals who innovate and solve problems. At the Accruent Insights event in San Antonio, Texas, Scott interviews Noah Reding, General Manager for Accruent's Workplaces Business. Noah discusses the importance of customer-centricity and collaboration, highlighting the complementary products EMS and Famous 360, which focus on space management and facility maintenance. He explains the concept of smart buildings, emphasizing predictive maintenance and energy optimization. Noah also touches on the future of space management, the impact of hybrid work, and the use of data from sensors and Wi-Fi to optimize space utilization.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Noah Reding on LinkedIn (Noah Reding) to collaborate further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie, highlighting his passion for industry innovations and trends.</li>
 	<li>Scott welcomes listeners to the Industrial Talk Podcast, celebrating industrial professionals for their boldness and problem-solving skills.</li>
 	<li>The podcast is being broadcasted on-site at Accruent Insights in San Antonio, Texas, surrounded by problem solvers and collaborators.</li>
 	<li>Scott humorously mentions making the new guest, Noah, feel uncomfortable in the "hot seat."</li>
</ul><br/>
<h3>Noah Reding's Background and Role</h3>
<ul>
 	<li>Scott asks Noah to introduce himself, and Noah shares his background as the General Manager for Accruent's Workplaces Business.</li>
 	<li>Noah has 15-20 years of experience in product management and is excited to work with customers at Accruent.</li>
 	<li>Scott inquires about Noah's thoughts on the event, and Noah highlights the enthusiasm of the almost 500 attendees.</li>
 	<li>Noah emphasizes the importance of understanding customer problems and learning from them.</li>
</ul><br/>
<h3>Overview of EMS and Famous 360 Products</h3>
<ul>
 	<li>Scott asks Noah to explain EMS and Famous 360, which are products focused on space management and facility maintenance.</li>
 	<li>Noah describes EMS as a space management system and Famous 360 as a maintenance management system that work together to streamline workflows.</li>
 	<li>EMS handles space reservations and maintenance, while Famous 360 focuses on the health and maintenance of the facility.</li>
 	<li>Noah explains that Famous 360 approaches facility management from a facility-first perspective, rather than an asset-first view.</li>
</ul><br/>
<h3>Defining Smart Buildings and Their Benefits</h3>
<ul>
 	<li>Scott asks Noah to define a smart building, and Noah explains that it involves making buildings more self-aware and intelligent.</li>
 	<li>Smart buildings use predictive maintenance and data from space management systems to optimize usage and reduce burden on facilities teams.</li>
 	<li>Noah provides an example of how smart buildings can save money by optimizing HVAC systems based on occupancy data.</li>
 	<li>Scott and Noah discuss the potential bottom-line impact of smart buildings, particularly in terms of sustainability and energy consumption.</li>
</ul><br/>
<h3>Current Trends and Future of Smart Buildings</h3>
<ul>
 	<li>Scott inquires about the future of smart buildings, given the current challenges and changes in work environments.</li>
 	<li>Noah describes the current state as a period of experimentation and flexibility, with companies and universities testing different policies.</li>
 	<li>Noah emphasizes the importance of flexibility and iterative processes in managing smart buildings.</li>
 	<li>Scott asks how Accruent stays current with industry trends, and Noah mentions the importance of customer interaction and market research.</li>
</ul><br/>
<h3>Optimizing Space and Utilizing Data</h3>
<ul>
 	<li>Scott asks about strategies for optimizing space and gathering data in facilities.</li>
 	<li>Noah explains the use of sensors and Wi-Fi access points to monitor occupancy and usage.</li>
 	<li>Scott and Noah discuss the continuous evolution of smart building strategies and the need for iterative adjustments.</li>
 	<li>Noah highlights the importance of using data from tools like EMS to make informed decisions about space optimization.</li>
</ul><br/>
<h3>Creative Uses of Space and Revenue Generation</h3>
<ul>
 	<li>Scott asks about the impact of vacant assets and creative uses of space.</li>
 	<li>Noah suggests using space for revenue-generating activities, such as hosting small conferences or events.</li>
 	<li>Scott and Noah discuss the potential for generating revenue from underutilized space, making it a valuable asset.</li>
 	<li>Noah emphasizes the importance of being creative and flexible in managing space and resources.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks Noah for his contact information, and Noah provides his LinkedIn profile.</li>
 	<li>Scott thanks Noah for the interview and encourages listeners to reach out to him for collaboration.</li>
 	<li>Scott wraps up the podcast, emphasizing the importance of managing assets and buildings in the current environment.</li>
 	<li>The podcast ends with a call to action for listeners to reach out and collaborate with the Industrial Talk community.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NOAH REDING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/noahreding/" target="_blank" rel="noopener">https://www.linkedin.com/in/noahreding/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/QIMPkiGlZyY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Noah Reding, Vice President/GM at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Smart buildings - optimizing the efficiency and value of building assets</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industrial professionals who innovate and solve problems. At the Accruent Insights event in San Antonio, Texas, Scott interviews Noah Reding, General Manager for Accruent's Workplaces Business. Noah discusses the importance of customer-centricity and collaboration, highlighting the complementary products EMS and Famous 360, which focus on space management and facility maintenance. He explains the concept of smart buildings, emphasizing predictive maintenance and energy optimization. Noah also touches on the future of space management, the impact of hybrid work, and the use of data from sensors and Wi-Fi to optimize space utilization.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Noah Reding on LinkedIn (Noah Reding) to collaborate further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie, highlighting his passion for industry innovations and trends.</li>
 	<li>Scott welcomes listeners to the Industrial Talk Podcast, celebrating industrial professionals for their boldness and problem-solving skills.</li>
 	<li>The podcast is being broadcasted on-site at Accruent Insights in San Antonio, Texas, surrounded by problem solvers and collaborators.</li>
 	<li>Scott humorously mentions making the new guest, Noah, feel uncomfortable in the "hot seat."</li>
</ul><br/>
<h3>Noah Reding's Background and Role</h3>
<ul>
 	<li>Scott asks Noah to introduce himself, and Noah shares his background as the General Manager for Accruent's Workplaces Business.</li>
 	<li>Noah has 15-20 years of experience in product management and is excited to work with customers at Accruent.</li>
 	<li>Scott inquires about Noah's thoughts on the event, and Noah highlights the enthusiasm of the almost 500 attendees.</li>
 	<li>Noah emphasizes the importance of understanding customer problems and learning from them.</li>
</ul><br/>
<h3>Overview of EMS and Famous 360 Products</h3>
<ul>
 	<li>Scott asks Noah to explain EMS and Famous 360, which are products focused on space management and facility maintenance.</li>
 	<li>Noah describes EMS as a space management system and Famous 360 as a maintenance management system that work together to streamline workflows.</li>
 	<li>EMS handles space reservations and maintenance, while Famous 360 focuses on the health and maintenance of the facility.</li>
 	<li>Noah explains that Famous 360 approaches facility management from a facility-first perspective, rather than an asset-first view.</li>
</ul><br/>
<h3>Defining Smart Buildings and Their Benefits</h3>
<ul>
 	<li>Scott asks Noah to define a smart building, and Noah explains that it involves making buildings more self-aware and intelligent.</li>
 	<li>Smart buildings use predictive maintenance and data from space management systems to optimize usage and reduce burden on facilities teams.</li>
 	<li>Noah provides an example of how smart buildings can save money by optimizing HVAC systems based on occupancy data.</li>
 	<li>Scott and Noah discuss the potential bottom-line impact of smart buildings, particularly in terms of sustainability and energy consumption.</li>
</ul><br/>
<h3>Current Trends and Future of Smart Buildings</h3>
<ul>
 	<li>Scott inquires about the future of smart buildings, given the current challenges and changes in work environments.</li>
 	<li>Noah describes the current state as a period of experimentation and flexibility, with companies and universities testing different policies.</li>
 	<li>Noah emphasizes the importance of flexibility and iterative processes in managing smart buildings.</li>
 	<li>Scott asks how Accruent stays current with industry trends, and Noah mentions the importance of customer interaction and market research.</li>
</ul><br/>
<h3>Optimizing Space and Utilizing Data</h3>
<ul>
 	<li>Scott asks about strategies for optimizing space and gathering data in facilities.</li>
 	<li>Noah explains the use of sensors and Wi-Fi access points to monitor occupancy and usage.</li>
 	<li>Scott and Noah discuss the continuous evolution of smart building strategies and the need for iterative adjustments.</li>
 	<li>Noah highlights the importance of using data from tools like EMS to make informed decisions about space optimization.</li>
</ul><br/>
<h3>Creative Uses of Space and Revenue Generation</h3>
<ul>
 	<li>Scott asks about the impact of vacant assets and creative uses of space.</li>
 	<li>Noah suggests using space for revenue-generating activities, such as hosting small conferences or events.</li>
 	<li>Scott and Noah discuss the potential for generating revenue from underutilized space, making it a valuable asset.</li>
 	<li>Noah emphasizes the importance of being creative and flexible in managing space and resources.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks Noah for his contact information, and Noah provides his LinkedIn profile.</li>
 	<li>Scott thanks Noah for the interview and encourages listeners to reach out to him for collaboration.</li>
 	<li>Scott wraps up the podcast, emphasizing the importance of managing assets and buildings in the current environment.</li>
 	<li>The podcast ends with a call to action for listeners to reach out and collaborate with the Industrial Talk community.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>NOAH REDING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/noahreding/" target="_blank" rel="noopener">https://www.linkedin.com/in/noahreding/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/QIMPkiGlZyY
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/noah-reding-accruent]]></link><guid isPermaLink="false">e17879f9-8e54-43dc-b99c-7cb9b95b060a</guid><itunes:image href="https://artwork.captivate.fm/b4bb5fa6-939e-478f-ac4e-eef8e341ea4a/_nnyo2tdS1oWY0-tAa9evFVW.png"/><pubDate>Wed, 18 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/48258150-803c-477f-ad7b-3782783e1bb3/Noah-Reding-Mp3.mp3" length="23434415" type="audio/mpeg"/><itunes:duration>16:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Ana Diez and Oscar Vaquero Vines with ERNI</title><itunes:title>Ana Diez and Oscar Vaquero Vines with ERNI</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Ana Diez and Oscar Vaquero Vines with ERNI </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Increasing performance through innovation and digitizing business critical processes</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts a podcast at IoT Solutions World Congress Barcelona, featuring Oscar and Anna from ERNI, a Swiss company specializing in software development for IoT and cloud solutions. ERNI does not own IP but helps clients develop and integrate software into their systems, including legacy systems. They emphasize long-term relationships and continuous improvement through Agile methodologies. In the medical sector, ERNI faces challenges with data security and resistance to cloud adoption. Trends include AI and image processing for cancer diagnostics. ERNI's approach balances innovation with practical, secure solutions, making them a valuable partner for companies seeking to enhance their technology capabilities.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Ana on LinkedIn</li>
 	<li>[ ] Connect with Oscar on LinkedIn</li>
</ul><br/>
<h2>Outline</h2>
<h3>IoT Solutions World Congress Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on celebrating industry professionals.</li>
 	<li>The event is held at IoT Solutions World Congress Barcelona, emphasizing its importance and relevance.</li>
 	<li>Scott highlights the conference as a must-attend event for the following year.</li>
 	<li>The conference is described as a collection of individuals solving today's industrial challenges.</li>
</ul><br/>
<h3>Introduction of Oscar and Ana from ERNI</h3>
<ul>
 	<li>Scott introduces Oscar and Ana from ERNI, a company with a unique name.</li>
 	<li>Oscar explains that the name ERNI is an acronym for the owner's son.</li>
 	<li>Scott and the team discuss the benefits of attending the conference, including competition insights and trend identification.</li>
 	<li>Oscar emphasizes that ERNI helps companies elevate their game by making their competition better.</li>
</ul><br/>
<h3>Background of ERNI and Its Unique Approach</h3>
<ul>
 	<li>Oscar shares his seven-year experience in the med tech sector and IoT.</li>
 	<li>Ana, an account manager, has a master's degree in telecommunications and has been with ERNI for 10 years.</li>
 	<li>ERNI is a Swiss company with a presence in Spain for almost 13 years.</li>
 	<li>Oscar explains that ERNI provides services to customers without developing their own IP, focusing on software and IoT solutions.</li>
</ul><br/>
<h3>Discovery Meetings and Customer Needs</h3>
<ul>
 	<li>Anna discusses the importance of discovery meetings to understand customer needs and identify their technology requirements.</li>
 	<li>ERNI is not a product company but develops software for other companies, allowing them to work with competitors.</li>
 	<li>Scott inquires about the integration of legacy systems with new solutions, and Oscar explains the challenges and solutions.</li>
 	<li>The team emphasizes the importance of long-term relationships with customers to provide continuous support and improvement.</li>
</ul><br/>
<h3>Medical Industry Trends and Challenges</h3>
<ul>
 	<li>Scott shifts the conversation to trends in the medical industry, particularly the need for custom solutions.</li>
 	<li>Oscar highlights the resistance to cloud-based solutions due to security concerns.</li>
 	<li>The team discusses the challenges of ensuring data security and the traditional resistance to new technologies in the medical field.</li>
 	<li>Scott and the team explore the potential of AI and other technologies to improve medical processes and efficiency.</li>
</ul><br/>
<h3>AI and IoT in the Medical Sector</h3>
<ul>
 	<li>Oscar and Anna discuss the potential of AI in image processing and cancer diagnosis.</li>
 	<li>The team compares the initial resistance to new technologies like mobile phones to the current skepticism around AI.</li>
 	<li>Scott emphasizes the need for standards and guardrails in the AI space to ensure reliable and effective implementation.</li>
 	<li>The team agrees that AI can help doctors by processing large amounts of data and improving diagnostic accuracy.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his appreciation for the insights provided by Oscar and Ana.</li>
 	<li>The team shares their contact information for further collaboration and innovation.</li>
 	<li>Scott encourages listeners to attend the IoT Solutions World Congress and connect with ERNI for their expertise.</li>
 	<li>The podcast concludes with a reminder of the importance of innovation and collaboration in the industrial sector.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ANA DIEZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/anadiezrisson/" target="_blank" rel="noopener">https://www.linkedin.com/in/anadiezrisson/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/erni/" target="_blank" rel="noopener">https://www.linkedin.com/company/erni/</a>

<strong>Company Website:</strong> <a href="https://www.betterask.erni/" target="_blank" rel="noopener">https://www.betterask.erni/</a>
<h2>OSCAR VAQUERO VINES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/oscar-vaquero-viñes/" target="_blank" rel="noopener">https://www.linkedin.com/in/oscar-vaquero-viñes/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yfZSf3mQmGk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Ana Diez and Oscar Vaquero Vines with ERNI </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Increasing performance through innovation and digitizing business critical processes</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts a podcast at IoT Solutions World Congress Barcelona, featuring Oscar and Anna from ERNI, a Swiss company specializing in software development for IoT and cloud solutions. ERNI does not own IP but helps clients develop and integrate software into their systems, including legacy systems. They emphasize long-term relationships and continuous improvement through Agile methodologies. In the medical sector, ERNI faces challenges with data security and resistance to cloud adoption. Trends include AI and image processing for cancer diagnostics. ERNI's approach balances innovation with practical, secure solutions, making them a valuable partner for companies seeking to enhance their technology capabilities.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Ana on LinkedIn</li>
 	<li>[ ] Connect with Oscar on LinkedIn</li>
</ul><br/>
<h2>Outline</h2>
<h3>IoT Solutions World Congress Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on celebrating industry professionals.</li>
 	<li>The event is held at IoT Solutions World Congress Barcelona, emphasizing its importance and relevance.</li>
 	<li>Scott highlights the conference as a must-attend event for the following year.</li>
 	<li>The conference is described as a collection of individuals solving today's industrial challenges.</li>
</ul><br/>
<h3>Introduction of Oscar and Ana from ERNI</h3>
<ul>
 	<li>Scott introduces Oscar and Ana from ERNI, a company with a unique name.</li>
 	<li>Oscar explains that the name ERNI is an acronym for the owner's son.</li>
 	<li>Scott and the team discuss the benefits of attending the conference, including competition insights and trend identification.</li>
 	<li>Oscar emphasizes that ERNI helps companies elevate their game by making their competition better.</li>
</ul><br/>
<h3>Background of ERNI and Its Unique Approach</h3>
<ul>
 	<li>Oscar shares his seven-year experience in the med tech sector and IoT.</li>
 	<li>Ana, an account manager, has a master's degree in telecommunications and has been with ERNI for 10 years.</li>
 	<li>ERNI is a Swiss company with a presence in Spain for almost 13 years.</li>
 	<li>Oscar explains that ERNI provides services to customers without developing their own IP, focusing on software and IoT solutions.</li>
</ul><br/>
<h3>Discovery Meetings and Customer Needs</h3>
<ul>
 	<li>Anna discusses the importance of discovery meetings to understand customer needs and identify their technology requirements.</li>
 	<li>ERNI is not a product company but develops software for other companies, allowing them to work with competitors.</li>
 	<li>Scott inquires about the integration of legacy systems with new solutions, and Oscar explains the challenges and solutions.</li>
 	<li>The team emphasizes the importance of long-term relationships with customers to provide continuous support and improvement.</li>
</ul><br/>
<h3>Medical Industry Trends and Challenges</h3>
<ul>
 	<li>Scott shifts the conversation to trends in the medical industry, particularly the need for custom solutions.</li>
 	<li>Oscar highlights the resistance to cloud-based solutions due to security concerns.</li>
 	<li>The team discusses the challenges of ensuring data security and the traditional resistance to new technologies in the medical field.</li>
 	<li>Scott and the team explore the potential of AI and other technologies to improve medical processes and efficiency.</li>
</ul><br/>
<h3>AI and IoT in the Medical Sector</h3>
<ul>
 	<li>Oscar and Anna discuss the potential of AI in image processing and cancer diagnosis.</li>
 	<li>The team compares the initial resistance to new technologies like mobile phones to the current skepticism around AI.</li>
 	<li>Scott emphasizes the need for standards and guardrails in the AI space to ensure reliable and effective implementation.</li>
 	<li>The team agrees that AI can help doctors by processing large amounts of data and improving diagnostic accuracy.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his appreciation for the insights provided by Oscar and Ana.</li>
 	<li>The team shares their contact information for further collaboration and innovation.</li>
 	<li>Scott encourages listeners to attend the IoT Solutions World Congress and connect with ERNI for their expertise.</li>
 	<li>The podcast concludes with a reminder of the importance of innovation and collaboration in the industrial sector.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ANA DIEZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/anadiezrisson/" target="_blank" rel="noopener">https://www.linkedin.com/in/anadiezrisson/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/erni/" target="_blank" rel="noopener">https://www.linkedin.com/company/erni/</a>

<strong>Company Website:</strong> <a href="https://www.betterask.erni/" target="_blank" rel="noopener">https://www.betterask.erni/</a>
<h2>OSCAR VAQUERO VINES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/oscar-vaquero-viñes/" target="_blank" rel="noopener">https://www.linkedin.com/in/oscar-vaquero-viñes/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yfZSf3mQmGk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ana-diez-and-oscar-vaquero-vines-erni]]></link><guid isPermaLink="false">859b3a7c-0087-4f47-b91d-7dd606d876bb</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 17 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/bd2eebc2-7c25-41d3-a4a6-60cec0ac23f6/Erni-Mp3.mp3" length="30456431" type="audio/mpeg"/><itunes:duration>21:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Joe Caetano with Elevotec</title><itunes:title>Joe Caetano with Elevotec</itunes:title><description><![CDATA[<div>

Scott MacKenzie hosts Joe Caetano from Elevotec to discuss their EAM Hexagon mobile product. Joe demonstrates the app's features, including single sign-on, offline capabilities, and real-time updates. He highlights the app's efficiency in reducing paper usage and improving data accuracy. A case study from a water and wastewater company shows a significant reduction in work orders from 2530 to 1, enhancing operational efficiency. Joe emphasizes the importance of digital tools in modern maintenance, predicting future advancements like AI and potential wearable tech. He encourages organizations to adopt digital solutions to stay competitive and improve asset performance.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the potential of AI integration within the Hexagon EAM Digital Works mobile solution.</li>
 	<li>[ ] Follow Elevotec on social media (LinkedIn) to stay updated on the latest developments and educational content.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and expresses gratitude for their support.</li>
 	<li>Scott introduces Joe Caetano from Elevotec, who will discuss a mobile product called EAM Hexagon.</li>
 	<li>Scott mentions the importance of staying updated with industry technology and encourages listeners to engage with the platform.</li>
</ul><br/>
<h3>Joe Caetano's Introduction and Background</h3>
<ul>
 	<li>Joe Caetano introduces himself as the Practice Director for Elevotec, with extensive experience in maintenance engineering and asset management.</li>
 	<li>Joe highlights the evolution of technology from paper to digital solutions, emphasizing the benefits of digital work apps.</li>
 	<li>Scott and Joe discuss the inefficiencies and challenges of relying on paper for maintenance records.</li>
 	<li>Joe explains the concept of offline apps and their importance in maintaining productivity without a constant internet connection.</li>
</ul><br/>
<h3>Demonstration of EAM Hexagon Mobile App</h3>
<ul>
 	<li>Joe begins demonstrating the EAM Hexagon mobile app on his phone, showing how it syncs data both online and offline.</li>
 	<li>Scott and Joe discuss the user-friendly interface and the ability to resize the app for different devices.</li>
 	<li>Joe demonstrates the single sign-on feature, which simplifies the login process for users.</li>
 	<li>Joe shows how the app provides a call to action with inbox notifications for service requests and approvals.</li>
</ul><br/>
<h3>Day in the Life of a Technician</h3>
<ul>
 	<li>Joe explains the day-to-day activities of a technician using the EAM Hexagon app, including starting and stopping timers for tasks.</li>
 	<li>Joe highlights the importance of accurate barcode scanning for inventory management and precision.</li>
 	<li>Joe demonstrates how the app tracks activities and generates follow-up work orders, reducing the need for paper.</li>
 	<li>Joe emphasizes the benefits of having all data in one centralized location, improving efficiency and accuracy.</li>
</ul><br/>
<h3>Real-Life Implementation and Feedback</h3>
<ul>
 	<li>Joe shares a real-life example of a water and wastewater company that reduced work orders from 2530 to 1 using the mobile app.</li>
 	<li>Scott and Joe discuss the significant reduction in administrative work and the improved data quality.</li>
 	<li>Joe explains the implementation process, including modernizing configurations and providing training.</li>
 	<li>Joe mentions the positive feedback from technicians who appreciate the ease of use and efficiency of the mobile app.</li>
</ul><br/>
<h3>Handling Historical Data and Future Developments</h3>
<ul>
 	<li>Joe discusses the process of importing historical data into the EAM Hexagon system, emphasizing the importance of accurate data transposition.</li>
 	<li>Joe shares the story of a company that took over two months to modernize their configuration and successfully implement the mobile app.</li>
 	<li>Joe talks about the future potential of AI in improving maintenance forecasting and efficiency.</li>
 	<li>Joe speculates on the possibility of future devices like Google Glasses enhancing maintenance work.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Joe wrap up the discussion, with Scott expressing his admiration for the mobile app and its benefits.</li>
 	<li>Joe shares his experience of using cue cards and paper for maintenance schedules in the past and how the EAM Hexagon app has revolutionized the process.</li>
 	<li>Joe emphasizes the importance of adopting digital tools for maintenance to stay ahead and improve efficiency.</li>
 	<li>Joe provides contact information for Elevotec and encourages listeners to follow them on social media for more updates and educational content.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE CAETANO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jose-c-caetano/" target="_blank" rel="noopener">https://www.linkedin.com/in/jose-c-caetano/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/elevotec/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/elevotec/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.elevotec.com/" target="_blank" rel="noopener">https://www.elevotec.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/aU4GGnpXeAs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie hosts Joe Caetano from Elevotec to discuss their EAM Hexagon mobile product. Joe demonstrates the app's features, including single sign-on, offline capabilities, and real-time updates. He highlights the app's efficiency in reducing paper usage and improving data accuracy. A case study from a water and wastewater company shows a significant reduction in work orders from 2530 to 1, enhancing operational efficiency. Joe emphasizes the importance of digital tools in modern maintenance, predicting future advancements like AI and potential wearable tech. He encourages organizations to adopt digital solutions to stay competitive and improve asset performance.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the potential of AI integration within the Hexagon EAM Digital Works mobile solution.</li>
 	<li>[ ] Follow Elevotec on social media (LinkedIn) to stay updated on the latest developments and educational content.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and expresses gratitude for their support.</li>
 	<li>Scott introduces Joe Caetano from Elevotec, who will discuss a mobile product called EAM Hexagon.</li>
 	<li>Scott mentions the importance of staying updated with industry technology and encourages listeners to engage with the platform.</li>
</ul><br/>
<h3>Joe Caetano's Introduction and Background</h3>
<ul>
 	<li>Joe Caetano introduces himself as the Practice Director for Elevotec, with extensive experience in maintenance engineering and asset management.</li>
 	<li>Joe highlights the evolution of technology from paper to digital solutions, emphasizing the benefits of digital work apps.</li>
 	<li>Scott and Joe discuss the inefficiencies and challenges of relying on paper for maintenance records.</li>
 	<li>Joe explains the concept of offline apps and their importance in maintaining productivity without a constant internet connection.</li>
</ul><br/>
<h3>Demonstration of EAM Hexagon Mobile App</h3>
<ul>
 	<li>Joe begins demonstrating the EAM Hexagon mobile app on his phone, showing how it syncs data both online and offline.</li>
 	<li>Scott and Joe discuss the user-friendly interface and the ability to resize the app for different devices.</li>
 	<li>Joe demonstrates the single sign-on feature, which simplifies the login process for users.</li>
 	<li>Joe shows how the app provides a call to action with inbox notifications for service requests and approvals.</li>
</ul><br/>
<h3>Day in the Life of a Technician</h3>
<ul>
 	<li>Joe explains the day-to-day activities of a technician using the EAM Hexagon app, including starting and stopping timers for tasks.</li>
 	<li>Joe highlights the importance of accurate barcode scanning for inventory management and precision.</li>
 	<li>Joe demonstrates how the app tracks activities and generates follow-up work orders, reducing the need for paper.</li>
 	<li>Joe emphasizes the benefits of having all data in one centralized location, improving efficiency and accuracy.</li>
</ul><br/>
<h3>Real-Life Implementation and Feedback</h3>
<ul>
 	<li>Joe shares a real-life example of a water and wastewater company that reduced work orders from 2530 to 1 using the mobile app.</li>
 	<li>Scott and Joe discuss the significant reduction in administrative work and the improved data quality.</li>
 	<li>Joe explains the implementation process, including modernizing configurations and providing training.</li>
 	<li>Joe mentions the positive feedback from technicians who appreciate the ease of use and efficiency of the mobile app.</li>
</ul><br/>
<h3>Handling Historical Data and Future Developments</h3>
<ul>
 	<li>Joe discusses the process of importing historical data into the EAM Hexagon system, emphasizing the importance of accurate data transposition.</li>
 	<li>Joe shares the story of a company that took over two months to modernize their configuration and successfully implement the mobile app.</li>
 	<li>Joe talks about the future potential of AI in improving maintenance forecasting and efficiency.</li>
 	<li>Joe speculates on the possibility of future devices like Google Glasses enhancing maintenance work.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Joe wrap up the discussion, with Scott expressing his admiration for the mobile app and its benefits.</li>
 	<li>Joe shares his experience of using cue cards and paper for maintenance schedules in the past and how the EAM Hexagon app has revolutionized the process.</li>
 	<li>Joe emphasizes the importance of adopting digital tools for maintenance to stay ahead and improve efficiency.</li>
 	<li>Joe provides contact information for Elevotec and encourages listeners to follow them on social media for more updates and educational content.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOE CAETANO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jose-c-caetano/" target="_blank" rel="noopener">https://www.linkedin.com/in/jose-c-caetano/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/elevotec/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/elevotec/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.elevotec.com/" target="_blank" rel="noopener">https://www.elevotec.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/aU4GGnpXeAs
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/joe-caetano-elevotec]]></link><guid isPermaLink="false">8477cc3b-3b3a-4064-82a3-4486214d78ba</guid><itunes:image href="https://artwork.captivate.fm/71d2e772-f690-4c9d-9842-3edf68d27818/VXjHANgP43Uvxvc057rq2F8S.png"/><pubDate>Fri, 13 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/288d7db7-b232-484a-8a51-e850c4c18098/Joe-Caetano-Conversation-Mp3.mp3" length="56345327" type="audio/mpeg"/><itunes:duration>39:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/e009a608-c1c9-4170-ad62-8b944f0e8b42/index.html" type="text/html"/></item><item><title>Rik Muschamp with Accruent</title><itunes:title>Rik Muschamp with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Rik Muschamp, Document GM at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Online, real-time document access for field professional success</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Rik Muschamp at the Crew and Insights conference in San Antonio. Rik, with 20 years in product, discusses his role at a current, focusing on Meridian and Red Eye document management systems. Meridian, an on-premises solution, is feature-rich but limited to document controllers, while Red Eye, a cloud-native system, promotes broad access for collaboration. Red Eye's unlimited user license model encourages collaboration, as seen in Las Vegas Valley Water's transition from milk crates to digital documents. Rik emphasizes the importance of integrations, like with Maintenance Connection, for efficient document access and updates.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore integration opportunities between document management solutions and other enterprise applications.</li>
 	<li>[ ] Investigate the use of digital twins and BIM to enhance document management capabilities.</li>
 	<li>[ ] Connect with Rik on LinkedIn to continue the discussion.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and highlights the event's purpose, which is to celebrate industry professionals and promote education, collaboration, and innovation.</li>
 	<li>Scott introduces Rik Muschamp, noting the spelling of his name and the challenges it poses for AI transcription.</li>
 	<li>Scott and Rik engage in light-hearted banter about the conference and the importance of in-person interactions.</li>
</ul><br/>
<h3>Rik Muschamp's Background and Role</h3>
<ul>
 	<li>Rik provides a brief overview of his career, mentioning his 20 years in product and his recent tenure at a current.</li>
 	<li>Rik explains his responsibilities, including managing Meridian and Red Eye, focusing on engineering and document management.</li>
 	<li>Scott inquires about the differences between Meridian and Red Eye, prompting Rik to elaborate on their features and target audiences.</li>
 	<li>Rik describes Meridian as a feature-rich, on-premises solution for document controllers, while Red Eye is a cloud-native solution designed for broader access.</li>
</ul><br/>
<h3>Integration and Workflow Differences</h3>
<ul>
 	<li>Rik discusses the integration between Meridian and Maintenance Connection, highlighting the benefits for technicians accessing the latest drawings.</li>
 	<li>Scott asks about the workflow associated with Meridian, and Rik explains the challenges of pre-integration and the improvements post-integration.</li>
 	<li>Rik shares a customer success story about Las Vegas Valley Water, which digitized their documents and improved efficiency significantly.</li>
 	<li>Scott and Rik discuss the outdated methods still used by some companies, such as carrying physical documents in milk crates.</li>
</ul><br/>
<h3>Democratization and Unlimited User Licenses</h3>
<ul>
 	<li>Rik explains the concept of democratization, emphasizing the importance of making information accessible to everyone.</li>
 	<li>Rik highlights the unlimited user license model of Red Eye, which encourages collaboration and accessibility without additional costs.</li>
 	<li>Scott and Rik discuss examples of companies using Red Eye for collaboration, such as utilities in Australia and New Zealand.</li>
 	<li>Rik emphasizes the value of having as many people as possible using the system, as it increases the system's overall utility.</li>
</ul><br/>
<h3>City of Seattle Case Study and Access Control</h3>
<ul>
 	<li>Rik shares a case study about the City of Seattle, which allows public access to digitized documents through Red Eye.</li>
 	<li>Scott inquires about access control in Red Eye, and Rik explains the ability to set different access levels for users.</li>
 	<li>Rik discusses the importance of maintaining an audit trail for all document changes and markups.</li>
 	<li>Scott and Rik explore the potential for increased user adoption due to the ease of access and collaboration enabled by Red Eye.</li>
</ul><br/>
<h3>Future of Building Information Modeling (BIM)</h3>
<ul>
 	<li>Rik talks about the growing interest in BIM and its potential to improve construction and operations.</li>
 	<li>Scott and Rick discuss the challenges of integrating BIM with existing systems and the importance of seamless integration.</li>
 	<li>Rik mentions the potential for partnerships with AI companies to enhance BIM capabilities.</li>
 	<li>Scott highlights the opportunities for asset owners to create digital representations and simulate changes before physical implementation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks Rik how listeners can get in touch with him, and Rik suggests LinkedIn as the best platform.</li>
 	<li>Scott thanks Rik for the insightful conversation and encourages listeners to connect with Rick on LinkedIn.</li>
 	<li>Scott wraps up the podcast, reflecting on the progress of the industry and the importance of accurate documentation in the field.</li>
 	<li>Scott invites listeners to visit industrialtalk.com to connect with Rik and other industry professionals, emphasizing the platform's mission to tell industry stories.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RIK MUSCHAMP'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rik-muschamp/" target="_blank" rel="noopener">https://www.linkedin.com/in/rik-muschamp/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/b4b91nhQgjM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Rik Muschamp, Document GM at Accruent </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Online, real-time document access for field professional success</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Rik Muschamp at the Crew and Insights conference in San Antonio. Rik, with 20 years in product, discusses his role at a current, focusing on Meridian and Red Eye document management systems. Meridian, an on-premises solution, is feature-rich but limited to document controllers, while Red Eye, a cloud-native system, promotes broad access for collaboration. Red Eye's unlimited user license model encourages collaboration, as seen in Las Vegas Valley Water's transition from milk crates to digital documents. Rik emphasizes the importance of integrations, like with Maintenance Connection, for efficient document access and updates.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore integration opportunities between document management solutions and other enterprise applications.</li>
 	<li>[ ] Investigate the use of digital twins and BIM to enhance document management capabilities.</li>
 	<li>[ ] Connect with Rik on LinkedIn to continue the discussion.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and highlights the event's purpose, which is to celebrate industry professionals and promote education, collaboration, and innovation.</li>
 	<li>Scott introduces Rik Muschamp, noting the spelling of his name and the challenges it poses for AI transcription.</li>
 	<li>Scott and Rik engage in light-hearted banter about the conference and the importance of in-person interactions.</li>
</ul><br/>
<h3>Rik Muschamp's Background and Role</h3>
<ul>
 	<li>Rik provides a brief overview of his career, mentioning his 20 years in product and his recent tenure at a current.</li>
 	<li>Rik explains his responsibilities, including managing Meridian and Red Eye, focusing on engineering and document management.</li>
 	<li>Scott inquires about the differences between Meridian and Red Eye, prompting Rik to elaborate on their features and target audiences.</li>
 	<li>Rik describes Meridian as a feature-rich, on-premises solution for document controllers, while Red Eye is a cloud-native solution designed for broader access.</li>
</ul><br/>
<h3>Integration and Workflow Differences</h3>
<ul>
 	<li>Rik discusses the integration between Meridian and Maintenance Connection, highlighting the benefits for technicians accessing the latest drawings.</li>
 	<li>Scott asks about the workflow associated with Meridian, and Rik explains the challenges of pre-integration and the improvements post-integration.</li>
 	<li>Rik shares a customer success story about Las Vegas Valley Water, which digitized their documents and improved efficiency significantly.</li>
 	<li>Scott and Rik discuss the outdated methods still used by some companies, such as carrying physical documents in milk crates.</li>
</ul><br/>
<h3>Democratization and Unlimited User Licenses</h3>
<ul>
 	<li>Rik explains the concept of democratization, emphasizing the importance of making information accessible to everyone.</li>
 	<li>Rik highlights the unlimited user license model of Red Eye, which encourages collaboration and accessibility without additional costs.</li>
 	<li>Scott and Rik discuss examples of companies using Red Eye for collaboration, such as utilities in Australia and New Zealand.</li>
 	<li>Rik emphasizes the value of having as many people as possible using the system, as it increases the system's overall utility.</li>
</ul><br/>
<h3>City of Seattle Case Study and Access Control</h3>
<ul>
 	<li>Rik shares a case study about the City of Seattle, which allows public access to digitized documents through Red Eye.</li>
 	<li>Scott inquires about access control in Red Eye, and Rik explains the ability to set different access levels for users.</li>
 	<li>Rik discusses the importance of maintaining an audit trail for all document changes and markups.</li>
 	<li>Scott and Rik explore the potential for increased user adoption due to the ease of access and collaboration enabled by Red Eye.</li>
</ul><br/>
<h3>Future of Building Information Modeling (BIM)</h3>
<ul>
 	<li>Rik talks about the growing interest in BIM and its potential to improve construction and operations.</li>
 	<li>Scott and Rick discuss the challenges of integrating BIM with existing systems and the importance of seamless integration.</li>
 	<li>Rik mentions the potential for partnerships with AI companies to enhance BIM capabilities.</li>
 	<li>Scott highlights the opportunities for asset owners to create digital representations and simulate changes before physical implementation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks Rik how listeners can get in touch with him, and Rik suggests LinkedIn as the best platform.</li>
 	<li>Scott thanks Rik for the insightful conversation and encourages listeners to connect with Rick on LinkedIn.</li>
 	<li>Scott wraps up the podcast, reflecting on the progress of the industry and the importance of accurate documentation in the field.</li>
 	<li>Scott invites listeners to visit industrialtalk.com to connect with Rik and other industry professionals, emphasizing the platform's mission to tell industry stories.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RIK MUSCHAMP'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rik-muschamp/" target="_blank" rel="noopener">https://www.linkedin.com/in/rik-muschamp/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/b4b91nhQgjM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/rik-muschamp-with-accruent]]></link><guid isPermaLink="false">683f2615-f8a3-4604-9556-ff79d895df87</guid><itunes:image href="https://artwork.captivate.fm/e6c61cf5-a16a-4042-88bf-7bacfc88d31b/9bUZYMjajjoLRop0MjvI-ARq.png"/><pubDate>Wed, 11 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/396ab7e6-d6fe-4028-a1b3-768b516f3795/Rik-Muschamp-Mp3.mp3" length="27364463" type="audio/mpeg"/><itunes:duration>19:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/e3f9339a-c29b-4030-a2ac-4459ffe570fe/index.html" type="text/html"/></item><item><title>Steve MacLaird with OMG</title><itunes:title>Steve MacLaird with OMG</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Steve MacLaird, Sr. VP, Government and Industry Strategy with OMG  </strong>about "Delivering industry standard to help businesses succeed!"
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie interviews Steve MacLaird, Senior Vice President of Government and Industry Strategy at OMG, about the organization's role in developing and maintaining standards for various industries. OMG, which has been around for over 35 years, has created standards like CORBA, used in 5 billion devices worldwide. They focus on adaptable standards, such as the Software Communication Architecture (SCA) and Systems Modeling Language (SysML), which have been adopted and modified by NASA and the Department of Defense. MacLaird emphasizes the importance of collaboration with government, industry, and academia to identify and address evolving needs. OMG's standards are free and accessible, encouraging broad participation and influence in their development.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Finalize the release of the RFP for the Statistics Metadata Interface Interoperability standard.</li>
 	<li>[ ] Promote the upcoming release of the Standard Business Report Model standard.</li>
 	<li>[ ] Continue engaging with government, industry, and academia to identify their needs for new standards.</li>
</ul><br/>
<h2>Outline</h2>
<h3>OMG Q1 Meeting Introduction and Purpose</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and the people behind them.</li>
 	<li>Scott thanks the audience for their support and highlights the importance of problem-solving and collaboration in the industry.</li>
 	<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, and Scott encourages listeners to visit omg.org for more information.</li>
 	<li>Scott introduces Steve, the senior vice president of government and industry strategy at OMG, and sets the stage for a discussion on government and industry strategy.</li>
</ul><br/>
<h3>Steve's Background and OMG's History</h3>
<ul>
 	<li>Steve provides a brief introduction, mentioning his role at OMG and his responsibilities in government, industry, and university engagement.</li>
 	<li>OMG has been around for over 35 years and has developed standards like the Common Object Request Broker Architecture (CORBA), which is widely used in various technologies.</li>
 	<li>CORBA is used in numerous devices, including cell phones, laptops, submarines, and satellites, with over 5 billion instantiations worldwide.</li>
 	<li>Scott asks Steve about the process of engaging with government, industry, and universities, and Steve explains the hands-on approach of meeting people and understanding their needs.</li>
</ul><br/>
<h3>Government and Industry Collaboration</h3>
<ul>
 	<li>Steve shares his experience in developing software-defined radios and small unmanned aerial vehicles (UAVs) for the military.</li>
 	<li>He describes how these technologies were used in Afghanistan, allowing special operations personnel to see what was on the other side of a mountain using a laptop and a drone.</li>
 	<li>OMG's standards, such as the Data Distribution Service (DDS), have been adopted by NASA for launching rockets and by the Department of Defense for communication architecture.</li>
 	<li>Steve emphasizes the importance of collaboration with various government agencies, including the Department of Defense, NASA, and the Office of Federal Financial Research.</li>
</ul><br/>
<h3>Adapting Standards to Changing Needs</h3>
<ul>
 	<li>Scott inquires about how OMG keeps its standards up-to-date with rapidly changing government needs.</li>
 	<li>Steve explains that OMG does not build shelfware and regularly reviews its standards to ensure they remain relevant.</li>
 	<li>He provides an example of how the software communication architecture (SCA) was adapted by NASA for space use and later updated for terrestrial applications.</li>
 	<li>OMG's Systems Modeling Language (SysML) is another example of a standard that has been adopted by Congress for model-based systems engineering in both the Department of Defense and NASA.</li>
</ul><br/>
<h3>Engagement and Influence in Standard Development</h3>
<ul>
 	<li>Steve discusses his role in engaging with government, industry, and academia to identify needs and develop relevant standards.</li>
 	<li>He shares an example of how the Space and Missile Center adopted an alert and alarm system for satellites after evaluating an existing standard used by the C4I defensive military group.</li>
 	<li>OMG's standards are available for free on its website, encouraging membership and collaboration in the standard-setting process.</li>
 	<li>Scott asks about OMG's marketing efforts to keep users informed about updates and new standards, and Steve mentions regular marketing campaigns and awareness efforts.</li>
</ul><br/>
<h3>Trust and Data Interoperability</h3>
<ul>
 	<li>Scott and Steve discuss the growing demand for standards in the era of AI and data interoperability.</li>
 	<li>Steve highlights the importance of trust in data and the need for standards to ensure data quality and provenance.</li>
 	<li>OMG is working on a standard for statistics and metadata interoperability, which will help address questions about data origin and changes.</li>
 	<li>The standard business report model, expected to be released in June, will also help in understanding the context and quality of data.</li>
</ul><br/>
<h3>Ontology and Precise Definitions</h3>
<ul>
 	<li>Steve explains the concept of ontology, which is crucial for precise definitions in AI and data management.</li>
 	<li>Ontology helps in asking the right questions to get the right information, especially in different environments like agriculture, logistics, and space.</li>
 	<li>OMG has a group dedicated to precise definitions, which can be challenging and complex.</li>
 	<li>Scott expresses his admiration for the passion and dedication of OMG members in solving complex problems.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Scott asks Steve how people can get in touch with him, and Steve provides his email address and mentions his active presence on LinkedIn.</li>
 	<li>Scott wraps up the conversation, emphasizing the importance of OMG's work and encouraging listeners to visit omg.org to learn more.</li>
 	<li>Scott encourages listeners to be bold and brave, collaborate, and solve problems, highlighting the impact of OMG on everyday life.</li>
 	<li>The podcast concludes with a reminder to stay tuned for more conversations and to connect with Industrial Talk for future opportunities.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STEVE MACLAIRD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/steven-steve-maclaird-97967933/" target="_blank" rel="noopener">https://www.linkedin.com/in/steven-steve-maclaird-97967933/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/omg/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/omg/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.omg.org/" target="_blank" rel="noopener">https://www.omg.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/SQJSxTTWPOA
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank"...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Steve MacLaird, Sr. VP, Government and Industry Strategy with OMG  </strong>about "Delivering industry standard to help businesses succeed!"
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie interviews Steve MacLaird, Senior Vice President of Government and Industry Strategy at OMG, about the organization's role in developing and maintaining standards for various industries. OMG, which has been around for over 35 years, has created standards like CORBA, used in 5 billion devices worldwide. They focus on adaptable standards, such as the Software Communication Architecture (SCA) and Systems Modeling Language (SysML), which have been adopted and modified by NASA and the Department of Defense. MacLaird emphasizes the importance of collaboration with government, industry, and academia to identify and address evolving needs. OMG's standards are free and accessible, encouraging broad participation and influence in their development.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Finalize the release of the RFP for the Statistics Metadata Interface Interoperability standard.</li>
 	<li>[ ] Promote the upcoming release of the Standard Business Report Model standard.</li>
 	<li>[ ] Continue engaging with government, industry, and academia to identify their needs for new standards.</li>
</ul><br/>
<h2>Outline</h2>
<h3>OMG Q1 Meeting Introduction and Purpose</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and the people behind them.</li>
 	<li>Scott thanks the audience for their support and highlights the importance of problem-solving and collaboration in the industry.</li>
 	<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, and Scott encourages listeners to visit omg.org for more information.</li>
 	<li>Scott introduces Steve, the senior vice president of government and industry strategy at OMG, and sets the stage for a discussion on government and industry strategy.</li>
</ul><br/>
<h3>Steve's Background and OMG's History</h3>
<ul>
 	<li>Steve provides a brief introduction, mentioning his role at OMG and his responsibilities in government, industry, and university engagement.</li>
 	<li>OMG has been around for over 35 years and has developed standards like the Common Object Request Broker Architecture (CORBA), which is widely used in various technologies.</li>
 	<li>CORBA is used in numerous devices, including cell phones, laptops, submarines, and satellites, with over 5 billion instantiations worldwide.</li>
 	<li>Scott asks Steve about the process of engaging with government, industry, and universities, and Steve explains the hands-on approach of meeting people and understanding their needs.</li>
</ul><br/>
<h3>Government and Industry Collaboration</h3>
<ul>
 	<li>Steve shares his experience in developing software-defined radios and small unmanned aerial vehicles (UAVs) for the military.</li>
 	<li>He describes how these technologies were used in Afghanistan, allowing special operations personnel to see what was on the other side of a mountain using a laptop and a drone.</li>
 	<li>OMG's standards, such as the Data Distribution Service (DDS), have been adopted by NASA for launching rockets and by the Department of Defense for communication architecture.</li>
 	<li>Steve emphasizes the importance of collaboration with various government agencies, including the Department of Defense, NASA, and the Office of Federal Financial Research.</li>
</ul><br/>
<h3>Adapting Standards to Changing Needs</h3>
<ul>
 	<li>Scott inquires about how OMG keeps its standards up-to-date with rapidly changing government needs.</li>
 	<li>Steve explains that OMG does not build shelfware and regularly reviews its standards to ensure they remain relevant.</li>
 	<li>He provides an example of how the software communication architecture (SCA) was adapted by NASA for space use and later updated for terrestrial applications.</li>
 	<li>OMG's Systems Modeling Language (SysML) is another example of a standard that has been adopted by Congress for model-based systems engineering in both the Department of Defense and NASA.</li>
</ul><br/>
<h3>Engagement and Influence in Standard Development</h3>
<ul>
 	<li>Steve discusses his role in engaging with government, industry, and academia to identify needs and develop relevant standards.</li>
 	<li>He shares an example of how the Space and Missile Center adopted an alert and alarm system for satellites after evaluating an existing standard used by the C4I defensive military group.</li>
 	<li>OMG's standards are available for free on its website, encouraging membership and collaboration in the standard-setting process.</li>
 	<li>Scott asks about OMG's marketing efforts to keep users informed about updates and new standards, and Steve mentions regular marketing campaigns and awareness efforts.</li>
</ul><br/>
<h3>Trust and Data Interoperability</h3>
<ul>
 	<li>Scott and Steve discuss the growing demand for standards in the era of AI and data interoperability.</li>
 	<li>Steve highlights the importance of trust in data and the need for standards to ensure data quality and provenance.</li>
 	<li>OMG is working on a standard for statistics and metadata interoperability, which will help address questions about data origin and changes.</li>
 	<li>The standard business report model, expected to be released in June, will also help in understanding the context and quality of data.</li>
</ul><br/>
<h3>Ontology and Precise Definitions</h3>
<ul>
 	<li>Steve explains the concept of ontology, which is crucial for precise definitions in AI and data management.</li>
 	<li>Ontology helps in asking the right questions to get the right information, especially in different environments like agriculture, logistics, and space.</li>
 	<li>OMG has a group dedicated to precise definitions, which can be challenging and complex.</li>
 	<li>Scott expresses his admiration for the passion and dedication of OMG members in solving complex problems.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Scott asks Steve how people can get in touch with him, and Steve provides his email address and mentions his active presence on LinkedIn.</li>
 	<li>Scott wraps up the conversation, emphasizing the importance of OMG's work and encouraging listeners to visit omg.org to learn more.</li>
 	<li>Scott encourages listeners to be bold and brave, collaborate, and solve problems, highlighting the impact of OMG on everyday life.</li>
 	<li>The podcast concludes with a reminder to stay tuned for more conversations and to connect with Industrial Talk for future opportunities.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STEVE MACLAIRD'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/steven-steve-maclaird-97967933/" target="_blank" rel="noopener">https://www.linkedin.com/in/steven-steve-maclaird-97967933/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/omg/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/omg/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.omg.org/" target="_blank" rel="noopener">https://www.omg.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/SQJSxTTWPOA
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/steve-maclaird-with-omg]]></link><guid isPermaLink="false">f2efeacf-aaa9-4238-b8fe-80a84a85661d</guid><itunes:image href="https://artwork.captivate.fm/e30947a3-b38a-42b6-90b7-a8b6bb0a267d/N9GOb6Xcuon02wPYoIB798Uv.png"/><pubDate>Mon, 09 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/015ca085-9f84-4f0d-9f6f-887dd1eaa508/Steve-MacLaird-OMG-Mp3.mp3" length="28787183" type="audio/mpeg"/><itunes:duration>19:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Ed Youdell with Fabricators and Manufacturers Association</title><itunes:title>Ed Youdell with Fabricators and Manufacturers Association</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Ed Youdell, President and CEO at Fabricators &amp; Manufacturers Association (FMA) </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Inspiring future manufacturing professionals by attracting, developing and engaging</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Ed Youdell, President and CEO of the Fabricators and Manufacturers Association International (FMA), at FABTECH in Orlando. Ed discusses FMA's mission to attract, develop, and engage the next generation of manufacturing professionals through scholarships, summer camps, and inclusion camps for diverse groups. He highlights the importance of combating outdated perceptions of manufacturing and emphasizes the role of AI and advanced technology in the industry. Ed also mentions FMA's annual meeting in Phoenix and encourages manufacturers to stay updated with technology through FMA's resources and events.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to FMA through their website at www.fma-mfg.org to learn more about their programs and how to get involved.</li>
 	<li>[ ] Connect with Ed Youdell on LinkedIn to continue the discussion.</li>
 	<li>[ ] Attend FABTECH, the must-attend event for the manufacturing industry, either in Orlando this year or in Chicago next year.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes industrial professionals and appreciates their contributions to the ecosystem.</li>
 	<li>The podcast is recorded at FABTECH in Orlando, with plans to move to Chicago next year.</li>
 	<li>Scott introduces Ed Youdell, President and CEO of FMA, as the guest for the episode.</li>
</ul><br/>
<h3>Ed Youdell's Background and Role at FMA</h3>
<ul>
 	<li>Ed Youdell shares his background, mentioning his role as President and CEO of FMA since 2012.</li>
 	<li>He discusses his early career in publishing operations and the flagship magazine, "The Fabricator."</li>
 	<li>Ed talks about his Midwest roots and his father's influence in the manufacturing industry.</li>
 	<li>He expresses his mission to provide opportunities in manufacturing and help people understand its benefits.</li>
</ul><br/>
<h3>FABTECH and Space Exploration</h3>
<ul>
 	<li>Scott and Ed discuss the excitement of Fabtech and the innovative technologies showcased there.</li>
 	<li>Ed shares his experience of meeting Dr. Peggy Whitson, a renowned astronaut and keynote speaker at Fabtech.</li>
 	<li>They talk about the advancements in space exploration and the engineering marvels of SpaceX.</li>
 	<li>Scott expresses his admiration for the engineering feats and the impact on the manufacturing industry.</li>
</ul><br/>
<h3>Overview of FMA and Its Mission</h3>
<ul>
 	<li>Ed explains the three core initiatives of FMA: Attract, Develop, and Engage.</li>
 	<li>He details the charitable foundation's efforts in providing scholarships and funding for technical schools and community colleges.</li>
 	<li>Ed highlights the importance of community college and technical school programs in preparing the workforce quickly.</li>
 	<li>He discusses the organization's efforts to attract students to manufacturing careers through scholarships and summer camps.</li>
</ul><br/>
<h3>FMA's Educational and Training Programs</h3>
<ul>
 	<li>Ed describes the summer manufacturing camps for kids aged 10 to 16, focusing on various manufacturing skills.</li>
 	<li>He mentions the inclusion camps for high-functioning autistic kids and those with disabilities to develop soft skills and practical manufacturing training.</li>
 	<li>Ed emphasizes the importance of providing opportunities for young people to explore manufacturing careers.</li>
 	<li>He discusses the organization's role in providing technical training and education programs for mid-career professionals.</li>
</ul><br/>
<h3>Engagement and Networking Opportunities</h3>
<ul>
 	<li>Ed talks about the annual meeting of FMA, scheduled for the end of February at the Gila River resort near Phoenix.</li>
 	<li>He highlights the importance of peer-to-peer networking and learning from industry leaders at events like Fabtech.</li>
 	<li>Scott and Ed discuss the rapid changes in technology and the need for manufacturers to stay current.</li>
 	<li>Ed mentions the technology tours organized by FMA to help members understand the latest advancements.</li>
</ul><br/>
<h3>Measuring Success and Overcoming Perceptions</h3>
<ul>
 	<li>Scott asks about measuring the success of FMA's programs in inspiring the next generation of manufacturers.</li>
 	<li>Ed acknowledges the difficulty in measuring success but emphasizes the importance of exposing students to manufacturing careers.</li>
 	<li>They discuss the need to combat outdated perceptions of manufacturing as dark, dangerous, and dirty.</li>
 	<li>Ed encourages young people to explore manufacturing careers and highlights the advanced technology and safety measures in the industry.</li>
</ul><br/>
<h3>Future Trends and AI in Manufacturing</h3>
<ul>
 	<li>Scott and Ed discuss the potential of artificial intelligence (AI) in the manufacturing industry.</li>
 	<li>Ed explains that AI will primarily benefit advanced manufacturing equipment and software, helping manufacturers perform better.</li>
 	<li>They talk about the practical applications of AI and the importance of having a technology plan for job shop owners.</li>
 	<li>Ed mentions the role of FMA in providing insights and guidance on AI through their publications and websites.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Ed and FMA for more information.</li>
 	<li>Ed provides the website, www.fma.org, as the main contact point for FMA.</li>
 	<li>Scott encourages listeners to reach out to FMA for support and resources.</li>
 	<li>They wrap up the conversation, emphasizing the importance of Fabtech and the role of FMA in supporting the manufacturing industry.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ED YOUDELL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ed-youdell-930a756/" target="_blank" rel="noopener">https://www.linkedin.com/in/ed-youdell-930a756/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fabricators-&amp;-manufacturers-association-int'l-fma-/" target="_blank" rel="noopener">https://www.linkedin.com/company/fabricators-&amp;-manufacturers-association-int'l-fma-/</a>

<strong>Company Website:</strong> <a href="https://www.fmamfg.org/" target="_blank" rel="noopener">https://www.fmamfg.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-ZV-Q89MzV0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Ed Youdell, President and CEO at Fabricators &amp; Manufacturers Association (FMA) </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Inspiring future manufacturing professionals by attracting, developing and engaging</span>"<strong>.</strong>
<div>

Scott MacKenzie interviews Ed Youdell, President and CEO of the Fabricators and Manufacturers Association International (FMA), at FABTECH in Orlando. Ed discusses FMA's mission to attract, develop, and engage the next generation of manufacturing professionals through scholarships, summer camps, and inclusion camps for diverse groups. He highlights the importance of combating outdated perceptions of manufacturing and emphasizes the role of AI and advanced technology in the industry. Ed also mentions FMA's annual meeting in Phoenix and encourages manufacturers to stay updated with technology through FMA's resources and events.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to FMA through their website at www.fma-mfg.org to learn more about their programs and how to get involved.</li>
 	<li>[ ] Connect with Ed Youdell on LinkedIn to continue the discussion.</li>
 	<li>[ ] Attend FABTECH, the must-attend event for the manufacturing industry, either in Orlando this year or in Chicago next year.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott welcomes industrial professionals and appreciates their contributions to the ecosystem.</li>
 	<li>The podcast is recorded at FABTECH in Orlando, with plans to move to Chicago next year.</li>
 	<li>Scott introduces Ed Youdell, President and CEO of FMA, as the guest for the episode.</li>
</ul><br/>
<h3>Ed Youdell's Background and Role at FMA</h3>
<ul>
 	<li>Ed Youdell shares his background, mentioning his role as President and CEO of FMA since 2012.</li>
 	<li>He discusses his early career in publishing operations and the flagship magazine, "The Fabricator."</li>
 	<li>Ed talks about his Midwest roots and his father's influence in the manufacturing industry.</li>
 	<li>He expresses his mission to provide opportunities in manufacturing and help people understand its benefits.</li>
</ul><br/>
<h3>FABTECH and Space Exploration</h3>
<ul>
 	<li>Scott and Ed discuss the excitement of Fabtech and the innovative technologies showcased there.</li>
 	<li>Ed shares his experience of meeting Dr. Peggy Whitson, a renowned astronaut and keynote speaker at Fabtech.</li>
 	<li>They talk about the advancements in space exploration and the engineering marvels of SpaceX.</li>
 	<li>Scott expresses his admiration for the engineering feats and the impact on the manufacturing industry.</li>
</ul><br/>
<h3>Overview of FMA and Its Mission</h3>
<ul>
 	<li>Ed explains the three core initiatives of FMA: Attract, Develop, and Engage.</li>
 	<li>He details the charitable foundation's efforts in providing scholarships and funding for technical schools and community colleges.</li>
 	<li>Ed highlights the importance of community college and technical school programs in preparing the workforce quickly.</li>
 	<li>He discusses the organization's efforts to attract students to manufacturing careers through scholarships and summer camps.</li>
</ul><br/>
<h3>FMA's Educational and Training Programs</h3>
<ul>
 	<li>Ed describes the summer manufacturing camps for kids aged 10 to 16, focusing on various manufacturing skills.</li>
 	<li>He mentions the inclusion camps for high-functioning autistic kids and those with disabilities to develop soft skills and practical manufacturing training.</li>
 	<li>Ed emphasizes the importance of providing opportunities for young people to explore manufacturing careers.</li>
 	<li>He discusses the organization's role in providing technical training and education programs for mid-career professionals.</li>
</ul><br/>
<h3>Engagement and Networking Opportunities</h3>
<ul>
 	<li>Ed talks about the annual meeting of FMA, scheduled for the end of February at the Gila River resort near Phoenix.</li>
 	<li>He highlights the importance of peer-to-peer networking and learning from industry leaders at events like Fabtech.</li>
 	<li>Scott and Ed discuss the rapid changes in technology and the need for manufacturers to stay current.</li>
 	<li>Ed mentions the technology tours organized by FMA to help members understand the latest advancements.</li>
</ul><br/>
<h3>Measuring Success and Overcoming Perceptions</h3>
<ul>
 	<li>Scott asks about measuring the success of FMA's programs in inspiring the next generation of manufacturers.</li>
 	<li>Ed acknowledges the difficulty in measuring success but emphasizes the importance of exposing students to manufacturing careers.</li>
 	<li>They discuss the need to combat outdated perceptions of manufacturing as dark, dangerous, and dirty.</li>
 	<li>Ed encourages young people to explore manufacturing careers and highlights the advanced technology and safety measures in the industry.</li>
</ul><br/>
<h3>Future Trends and AI in Manufacturing</h3>
<ul>
 	<li>Scott and Ed discuss the potential of artificial intelligence (AI) in the manufacturing industry.</li>
 	<li>Ed explains that AI will primarily benefit advanced manufacturing equipment and software, helping manufacturers perform better.</li>
 	<li>They talk about the practical applications of AI and the importance of having a technology plan for job shop owners.</li>
 	<li>Ed mentions the role of FMA in providing insights and guidance on AI through their publications and websites.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Ed and FMA for more information.</li>
 	<li>Ed provides the website, www.fma.org, as the main contact point for FMA.</li>
 	<li>Scott encourages listeners to reach out to FMA for support and resources.</li>
 	<li>They wrap up the conversation, emphasizing the importance of Fabtech and the role of FMA in supporting the manufacturing industry.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ED YOUDELL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ed-youdell-930a756/" target="_blank" rel="noopener">https://www.linkedin.com/in/ed-youdell-930a756/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fabricators-&amp;-manufacturers-association-int'l-fma-/" target="_blank" rel="noopener">https://www.linkedin.com/company/fabricators-&amp;-manufacturers-association-int'l-fma-/</a>

<strong>Company Website:</strong> <a href="https://www.fmamfg.org/" target="_blank" rel="noopener">https://www.fmamfg.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/-ZV-Q89MzV0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/ed-youdell-with-fabricators-and-manufacturers-association]]></link><guid isPermaLink="false">94e86cc5-9f8d-4510-b451-25b4a5012f4c</guid><itunes:image href="https://artwork.captivate.fm/27c1fcb3-0f47-4a7c-b02b-e132aaf6d40a/iIbGH4HENhBT69F82-ar41SM.png"/><pubDate>Fri, 06 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/cf4ae0cc-95f8-414a-a135-1701dd4423bc/Ed-Youdell-FMA-Mp3.mp3" length="34661231" type="audio/mpeg"/><itunes:duration>24:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/20786ba1-0222-473c-a1de-82d59f1abdde/index.html" type="text/html"/></item><item><title>Jason Meshell with Microsoft</title><itunes:title>Jason Meshell with Microsoft</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Jason, Client Director at Microsoft </strong>about "The demands for AI and need for a powerful infrastructure"<strong>.</strong>
<div>

Scott MacKenzie interviews Jason Meshell from Microsoft Azure at the Accruent Insights user conference in San Antonio. Meshell discusses the evolution of cloud computing, emphasizing its benefits over on-premises solutions, such as data security, scalability, and cost-effectiveness. He highlights Microsoft's strategic partnership with Accruent, which has enabled Accruent to leverage AI and cloud services for data-intensive tasks without the need for extensive on-site infrastructure. Meshell also touches on the environmental considerations, like power optimization and the strategic placement of data centers near power sources. He concludes by encouraging listeners to reach out to him on LinkedIn for further discussions.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Jason Meshell on LinkedIn (Jason Meshell) to discuss further collaboration opportunities.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights User Conference Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of celebrating industry professionals.</li>
 	<li>The podcast is recorded on-site at the Accruent Insights user conference in San Antonio, highlighting the event's focus on customer-centric solutions.</li>
 	<li>Scott MacKenzie introduces Jason Meshell from Microsoft Azure, noting his extensive experience and contributions to the industry.</li>
 	<li>The conversation begins with Scott MacKenzie and Jason Meshell discussing the positive atmosphere and customer-focused approach of the conference.</li>
</ul><br/>
<h3>Jason Meshell's Background and Microsoft Azure's Evolution</h3>
<ul>
 	<li>Jason Meshell shares his 25-year career in IT, including a decade at IBM and his transition to Microsoft during the cloud revolution.</li>
 	<li>He explains the evolution of Microsoft's cloud strategy, from the early days under Steve Ballmer to the current focus on cloud and mobile first.</li>
 	<li>Jason Meshell provides a detailed explanation of the transition from mainframe computing to the cloud, emphasizing the benefits of centralized data storage and processing.</li>
 	<li>He highlights the economic and security advantages of the cloud, comparing it to the physical mainframe setup.</li>
</ul><br/>
<h3>The Importance of Cloud Adoption</h3>
<ul>
 	<li>Scott MacKenzie expresses curiosity about the reluctance of some organizations to adopt the cloud, seeking Jason Meshell's insights.</li>
 	<li>Jason Meshell uses a personal anecdote about data storage on phones to illustrate the benefits of cloud storage, including data replication and protection.</li>
 	<li>He emphasizes the scalability and reliability of cloud storage, contrasting it with the limitations of on-premises storage.</li>
 	<li>The conversation touches on the increasing demand for power to support server farms and the strategic placement of data centers near power sources.</li>
</ul><br/>
<h3>Microsoft's Strategic Partnership with Accruent</h3>
<ul>
 	<li>Jason Meshell discusses the early stages of Microsoft's partnership with Accruent, focusing on data cleanup and application transformation.</li>
 	<li>He highlights the importance of clean data for effective AI implementation, noting that Accruent's early efforts in data cleanup gave them a competitive advantage.</li>
 	<li>The partnership has grown rapidly due to Accruent's proactive data management and the emergence of AI as a critical technology.</li>
 	<li>Jason Meshell compares the process of moving data to the cloud with decluttering a home, emphasizing the need for careful refactoring and planning.</li>
</ul><br/>
<h3>The Role of AI and Data in Modern Business</h3>
<ul>
 	<li>Scott MacKenzie and Jason Meshell discuss the ongoing demand for data and AI solutions, with a focus on capturing and analyzing vast amounts of data.</li>
 	<li>Jason Meshell explains how Accruent uses IoT data to understand and optimize the use of facilities and assets, providing valuable insights for their clients.</li>
 	<li>He describes the benefits of cloud computing for temporary data processing, allowing organizations to rent compute power rather than owning it.</li>
 	<li>The conversation highlights the efficiency and cost-effectiveness of using cloud services for data-intensive projects.</li>
</ul><br/>
<h3>Microsoft's Infrastructure and AI Power Optimization</h3>
<ul>
 	<li>Jason Meshell discusses Microsoft's efforts to optimize power usage in data centers, including the use of AI for power management.</li>
 	<li>He explains the strategic placement of data centers near power sources like hydroelectric dams and nuclear power plants to meet the growing demand for compute power.</li>
 	<li>The conversation touches on the challenges of infrastructure and transmission, with a focus on the need for efficient data center locations.</li>
 	<li>Jason Meshell emphasizes the importance of AI in making informed decisions about data center placement and power optimization.</li>
</ul><br/>
<h3>The Future of Data and Cloud Computing</h3>
<ul>
 	<li>Scott MacKenzie and Jason Meshell discuss the exponential growth of data and the need for scalable cloud solutions.</li>
 	<li>Jason Meshell explains that Microsoft's capacity is limited by the speed at which concrete dries for new data centers, highlighting the demand for more capacity.</li>
 	<li>He mentions that Microsoft is actively seeking to purchase data centers from other companies to meet the growing demand for cloud services.</li>
 	<li>The conversation concludes with a discussion on the future of AI and cloud computing, emphasizing the importance of strategic planning and investment in infrastructure.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, expressing admiration for Jason Meshell's insights and the importance of being part of the AI and cloud revolution.</li>
 	<li>Jason Meshell provides his contact information for listeners interested in learning more about Microsoft's solutions and partnerships.</li>
 	<li>The podcast concludes with a reminder to reach out to Scott MacKenzie for future conversations and to stay engaged with the industrial talk community.</li>
 	<li>Scott MacKenzie reiterates the importance of celebrating industry professionals and the positive impact they have on the world.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JASON MESHELL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-meshell-8940051a2/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-meshell-8940051a2/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/microsoft/" target="_blank" rel="noopener">https://www.linkedin.com/company/microsoft/</a>

<strong>Company Website:</strong> <a href="https://www.microsoft.com/en-us/" target="_blank" rel="noopener">https://www.microsoft.com/en-us/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/k2aotBcty08
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Jason, Client Director at Microsoft </strong>about "The demands for AI and need for a powerful infrastructure"<strong>.</strong>
<div>

Scott MacKenzie interviews Jason Meshell from Microsoft Azure at the Accruent Insights user conference in San Antonio. Meshell discusses the evolution of cloud computing, emphasizing its benefits over on-premises solutions, such as data security, scalability, and cost-effectiveness. He highlights Microsoft's strategic partnership with Accruent, which has enabled Accruent to leverage AI and cloud services for data-intensive tasks without the need for extensive on-site infrastructure. Meshell also touches on the environmental considerations, like power optimization and the strategic placement of data centers near power sources. He concludes by encouraging listeners to reach out to him on LinkedIn for further discussions.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Jason Meshell on LinkedIn (Jason Meshell) to discuss further collaboration opportunities.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights User Conference Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of celebrating industry professionals.</li>
 	<li>The podcast is recorded on-site at the Accruent Insights user conference in San Antonio, highlighting the event's focus on customer-centric solutions.</li>
 	<li>Scott MacKenzie introduces Jason Meshell from Microsoft Azure, noting his extensive experience and contributions to the industry.</li>
 	<li>The conversation begins with Scott MacKenzie and Jason Meshell discussing the positive atmosphere and customer-focused approach of the conference.</li>
</ul><br/>
<h3>Jason Meshell's Background and Microsoft Azure's Evolution</h3>
<ul>
 	<li>Jason Meshell shares his 25-year career in IT, including a decade at IBM and his transition to Microsoft during the cloud revolution.</li>
 	<li>He explains the evolution of Microsoft's cloud strategy, from the early days under Steve Ballmer to the current focus on cloud and mobile first.</li>
 	<li>Jason Meshell provides a detailed explanation of the transition from mainframe computing to the cloud, emphasizing the benefits of centralized data storage and processing.</li>
 	<li>He highlights the economic and security advantages of the cloud, comparing it to the physical mainframe setup.</li>
</ul><br/>
<h3>The Importance of Cloud Adoption</h3>
<ul>
 	<li>Scott MacKenzie expresses curiosity about the reluctance of some organizations to adopt the cloud, seeking Jason Meshell's insights.</li>
 	<li>Jason Meshell uses a personal anecdote about data storage on phones to illustrate the benefits of cloud storage, including data replication and protection.</li>
 	<li>He emphasizes the scalability and reliability of cloud storage, contrasting it with the limitations of on-premises storage.</li>
 	<li>The conversation touches on the increasing demand for power to support server farms and the strategic placement of data centers near power sources.</li>
</ul><br/>
<h3>Microsoft's Strategic Partnership with Accruent</h3>
<ul>
 	<li>Jason Meshell discusses the early stages of Microsoft's partnership with Accruent, focusing on data cleanup and application transformation.</li>
 	<li>He highlights the importance of clean data for effective AI implementation, noting that Accruent's early efforts in data cleanup gave them a competitive advantage.</li>
 	<li>The partnership has grown rapidly due to Accruent's proactive data management and the emergence of AI as a critical technology.</li>
 	<li>Jason Meshell compares the process of moving data to the cloud with decluttering a home, emphasizing the need for careful refactoring and planning.</li>
</ul><br/>
<h3>The Role of AI and Data in Modern Business</h3>
<ul>
 	<li>Scott MacKenzie and Jason Meshell discuss the ongoing demand for data and AI solutions, with a focus on capturing and analyzing vast amounts of data.</li>
 	<li>Jason Meshell explains how Accruent uses IoT data to understand and optimize the use of facilities and assets, providing valuable insights for their clients.</li>
 	<li>He describes the benefits of cloud computing for temporary data processing, allowing organizations to rent compute power rather than owning it.</li>
 	<li>The conversation highlights the efficiency and cost-effectiveness of using cloud services for data-intensive projects.</li>
</ul><br/>
<h3>Microsoft's Infrastructure and AI Power Optimization</h3>
<ul>
 	<li>Jason Meshell discusses Microsoft's efforts to optimize power usage in data centers, including the use of AI for power management.</li>
 	<li>He explains the strategic placement of data centers near power sources like hydroelectric dams and nuclear power plants to meet the growing demand for compute power.</li>
 	<li>The conversation touches on the challenges of infrastructure and transmission, with a focus on the need for efficient data center locations.</li>
 	<li>Jason Meshell emphasizes the importance of AI in making informed decisions about data center placement and power optimization.</li>
</ul><br/>
<h3>The Future of Data and Cloud Computing</h3>
<ul>
 	<li>Scott MacKenzie and Jason Meshell discuss the exponential growth of data and the need for scalable cloud solutions.</li>
 	<li>Jason Meshell explains that Microsoft's capacity is limited by the speed at which concrete dries for new data centers, highlighting the demand for more capacity.</li>
 	<li>He mentions that Microsoft is actively seeking to purchase data centers from other companies to meet the growing demand for cloud services.</li>
 	<li>The conversation concludes with a discussion on the future of AI and cloud computing, emphasizing the importance of strategic planning and investment in infrastructure.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, expressing admiration for Jason Meshell's insights and the importance of being part of the AI and cloud revolution.</li>
 	<li>Jason Meshell provides his contact information for listeners interested in learning more about Microsoft's solutions and partnerships.</li>
 	<li>The podcast concludes with a reminder to reach out to Scott MacKenzie for future conversations and to stay engaged with the industrial talk community.</li>
 	<li>Scott MacKenzie reiterates the importance of celebrating industry professionals and the positive impact they have on the world.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JASON MESHELL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-meshell-8940051a2/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-meshell-8940051a2/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/microsoft/" target="_blank" rel="noopener">https://www.linkedin.com/company/microsoft/</a>

<strong>Company Website:</strong> <a href="https://www.microsoft.com/en-us/" target="_blank" rel="noopener">https://www.microsoft.com/en-us/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/k2aotBcty08
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jason-meshell-microsoft]]></link><guid isPermaLink="false">1de24546-1640-4fca-9f84-cb03a2987f11</guid><itunes:image href="https://artwork.captivate.fm/07140b0e-87b2-431c-b12b-31fc81d81b81/sFTions_iYq673s6Y91rCs8k.png"/><pubDate>Wed, 04 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/15187710-5d0d-458a-91fb-9245d5a3cf9c/Jason-Meshell-Microsoft-Mp3.mp3" length="27337967" type="audio/mpeg"/><itunes:duration>18:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/422f5c02-1528-4143-af0b-fd9db5c9375f/index.html" type="text/html"/></item><item><title>Justin Sirotin with OCTO Product Development</title><itunes:title>Justin Sirotin with OCTO Product Development</itunes:title><description><![CDATA[<div>

Scott MacKenzie interviews Justin Sirotin from OCTO, a company that designs complete customer experiences across various industries. OCTO, named after the octopus's adaptability, has been in operation for 15 years. Justin, with nearly 30 years in industrial design, emphasizes the importance of usability in technology. They discuss the challenges of integrating edge technology with utility grids to improve efficiency and user experience. Justin highlights the need for seamless, user-friendly designs to avoid user frustration. They also touch on the rapid prototyping and testing approach of companies like SpaceX and Formula One, which emphasize real-world testing and continuous improvement.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Justin on LinkedIn or through the Octo website to discuss further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the platform's mission to amplify messages and support industry professionals worldwide.</li>
 	<li>He expresses his admiration for industry professionals who solve problems and make the world a better place.</li>
 	<li>Scott mentions the ease of getting involved with Industrial Talk for those interested in amplifying their message or technology.</li>
</ul><br/>
<h3>Introduction of Justin and OCTO</h3>
<ul>
 	<li>Scott introduces Justin and his company, OCTO, and explains the company's name and its origin.</li>
 	<li>Justin shares the story behind the name OCTO, which was inspired by the adaptability of an octopus.</li>
 	<li>Justin explains that the name OCTO is a shortened version of octopus, as the full name was unavailable.</li>
 	<li>Scott and Justin engage in a light-hearted discussion about the name and its superhero-like connotations.</li>
</ul><br/>
<h3>Justin's Background and OCTO's Services</h3>
<ul>
 	<li>Justin provides a brief overview of his background in industrial design and his nearly 30 years of experience in the field.</li>
 	<li>He explains that OCTO designs complete customer experiences, including pre-product, product, and post-product services.</li>
 	<li>Justin mentions that he has started several companies and also teaches manufacturing techniques at the Rhode Island School of Design.</li>
 	<li>He emphasizes the importance of embracing constraints and building market-validated creative solutions.</li>
</ul><br/>
<h3>Challenges and Insights from Teaching Industrial Design</h3>
<ul>
 	<li>Justin discusses the challenges of staying current in the industry and the impact of his students on his learning.</li>
 	<li>He shares his experiences visiting factories in Vietnam and China to stay informed about production processes.</li>
 	<li>Justin highlights the generational differences in attitudes towards consumption and the environment.</li>
 	<li>He emphasizes the importance of efficiency and zero waste in the manufacturing sector.</li>
</ul><br/>
<h3>The Role of Design in Technology and User Experience</h3>
<ul>
 	<li>Scott and Justin discuss the importance of designing technology that is user-friendly and meets the needs of end-users.</li>
 	<li>Justin explains that OCTO's role is to connect technology with user needs, ensuring seamless integration and usability.</li>
 	<li>They discuss the evolution of the design field from being seen as just making things pretty to being integral to functionality.</li>
 	<li>Justin shares an anecdote about a client who believed that complex software should be hard to use, illustrating the shift in thinking.</li>
</ul><br/>
<h3>Designing for the Utility Grid and User Experience</h3>
<ul>
 	<li>Scott and Justin delve into the complexities of designing for the utility grid and the challenges of integrating new technologies.</li>
 	<li>Justin explains the role of OCTO in translating edge technology into software that utilities can consume.</li>
 	<li>They discuss the importance of understanding the needs of both the utility operators and the edge technology providers.</li>
 	<li>Justin shares the challenges of articulating the opportunity and building trust with clients.</li>
</ul><br/>
<h3>The Future of Design and Automation in Manufacturing</h3>
<ul>
 	<li>Justin predicts that the gap between the sophistication of consumer technology and industrial technology will continue to close.</li>
 	<li>He emphasizes the importance of automation and business practice automation in improving efficiency and margins.</li>
 	<li>Justin shares his observations from visiting factories in Vietnam, highlighting the focus on driving up margins through technology.</li>
 	<li>They discuss the competitive pressures on domestic manufacturers to adopt efficient practices quickly.</li>
</ul><br/>
<h3>SpaceX and the Impact of Rapid Prototyping and Testing</h3>
<ul>
 	<li>Scott and Justin discuss the rapid prototyping and testing approach of SpaceX, drawing parallels with consumer technology.</li>
 	<li>Justin highlights the importance of testing and learning in real-world conditions, as seen in Formula One racing.</li>
 	<li>They discuss the benefits of this approach in driving down costs and improving efficiency.</li>
 	<li>Justin shares his admiration for SpaceX's innovative approach and its impact on the space industry.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of design in creating user-friendly and efficient solutions.</li>
 	<li>Justin provides his contact information, including his LinkedIn profile and the OCTO website.</li>
 	<li>Scott encourages listeners to reach out to Justin and OCTO for further discussions and collaboration.</li>
 	<li>They express their enjoyment of the conversation and look forward to future interactions.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JUSTIN SIROTIN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/justin-sirotin-983b233/" target="_blank" rel="noopener">https://www.linkedin.com/in/justin-sirotin-983b233/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/octo-product-development/" target="_blank" rel="noopener">https://www.linkedin.com/company/octo-product-development/</a>

<strong>Company Website:</strong> <a href="https://www.octopd.com/" target="_blank" rel="noopener">https://www.octopd.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/rRbmdXqMPFU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie interviews Justin Sirotin from OCTO, a company that designs complete customer experiences across various industries. OCTO, named after the octopus's adaptability, has been in operation for 15 years. Justin, with nearly 30 years in industrial design, emphasizes the importance of usability in technology. They discuss the challenges of integrating edge technology with utility grids to improve efficiency and user experience. Justin highlights the need for seamless, user-friendly designs to avoid user frustration. They also touch on the rapid prototyping and testing approach of companies like SpaceX and Formula One, which emphasize real-world testing and continuous improvement.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Justin on LinkedIn or through the Octo website to discuss further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of Industrial Talk</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the platform's mission to amplify messages and support industry professionals worldwide.</li>
 	<li>He expresses his admiration for industry professionals who solve problems and make the world a better place.</li>
 	<li>Scott mentions the ease of getting involved with Industrial Talk for those interested in amplifying their message or technology.</li>
</ul><br/>
<h3>Introduction of Justin and OCTO</h3>
<ul>
 	<li>Scott introduces Justin and his company, OCTO, and explains the company's name and its origin.</li>
 	<li>Justin shares the story behind the name OCTO, which was inspired by the adaptability of an octopus.</li>
 	<li>Justin explains that the name OCTO is a shortened version of octopus, as the full name was unavailable.</li>
 	<li>Scott and Justin engage in a light-hearted discussion about the name and its superhero-like connotations.</li>
</ul><br/>
<h3>Justin's Background and OCTO's Services</h3>
<ul>
 	<li>Justin provides a brief overview of his background in industrial design and his nearly 30 years of experience in the field.</li>
 	<li>He explains that OCTO designs complete customer experiences, including pre-product, product, and post-product services.</li>
 	<li>Justin mentions that he has started several companies and also teaches manufacturing techniques at the Rhode Island School of Design.</li>
 	<li>He emphasizes the importance of embracing constraints and building market-validated creative solutions.</li>
</ul><br/>
<h3>Challenges and Insights from Teaching Industrial Design</h3>
<ul>
 	<li>Justin discusses the challenges of staying current in the industry and the impact of his students on his learning.</li>
 	<li>He shares his experiences visiting factories in Vietnam and China to stay informed about production processes.</li>
 	<li>Justin highlights the generational differences in attitudes towards consumption and the environment.</li>
 	<li>He emphasizes the importance of efficiency and zero waste in the manufacturing sector.</li>
</ul><br/>
<h3>The Role of Design in Technology and User Experience</h3>
<ul>
 	<li>Scott and Justin discuss the importance of designing technology that is user-friendly and meets the needs of end-users.</li>
 	<li>Justin explains that OCTO's role is to connect technology with user needs, ensuring seamless integration and usability.</li>
 	<li>They discuss the evolution of the design field from being seen as just making things pretty to being integral to functionality.</li>
 	<li>Justin shares an anecdote about a client who believed that complex software should be hard to use, illustrating the shift in thinking.</li>
</ul><br/>
<h3>Designing for the Utility Grid and User Experience</h3>
<ul>
 	<li>Scott and Justin delve into the complexities of designing for the utility grid and the challenges of integrating new technologies.</li>
 	<li>Justin explains the role of OCTO in translating edge technology into software that utilities can consume.</li>
 	<li>They discuss the importance of understanding the needs of both the utility operators and the edge technology providers.</li>
 	<li>Justin shares the challenges of articulating the opportunity and building trust with clients.</li>
</ul><br/>
<h3>The Future of Design and Automation in Manufacturing</h3>
<ul>
 	<li>Justin predicts that the gap between the sophistication of consumer technology and industrial technology will continue to close.</li>
 	<li>He emphasizes the importance of automation and business practice automation in improving efficiency and margins.</li>
 	<li>Justin shares his observations from visiting factories in Vietnam, highlighting the focus on driving up margins through technology.</li>
 	<li>They discuss the competitive pressures on domestic manufacturers to adopt efficient practices quickly.</li>
</ul><br/>
<h3>SpaceX and the Impact of Rapid Prototyping and Testing</h3>
<ul>
 	<li>Scott and Justin discuss the rapid prototyping and testing approach of SpaceX, drawing parallels with consumer technology.</li>
 	<li>Justin highlights the importance of testing and learning in real-world conditions, as seen in Formula One racing.</li>
 	<li>They discuss the benefits of this approach in driving down costs and improving efficiency.</li>
 	<li>Justin shares his admiration for SpaceX's innovative approach and its impact on the space industry.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of design in creating user-friendly and efficient solutions.</li>
 	<li>Justin provides his contact information, including his LinkedIn profile and the OCTO website.</li>
 	<li>Scott encourages listeners to reach out to Justin and OCTO for further discussions and collaboration.</li>
 	<li>They express their enjoyment of the conversation and look forward to future interactions.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JUSTIN SIROTIN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/justin-sirotin-983b233/" target="_blank" rel="noopener">https://www.linkedin.com/in/justin-sirotin-983b233/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/octo-product-development/" target="_blank" rel="noopener">https://www.linkedin.com/company/octo-product-development/</a>

<strong>Company Website:</strong> <a href="https://www.octopd.com/" target="_blank" rel="noopener">https://www.octopd.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/rRbmdXqMPFU
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/justin-sirotin-with-octo-product-development]]></link><guid isPermaLink="false">6cb953b7-12e5-46df-85a7-85b5f2d5e755</guid><itunes:image href="https://artwork.captivate.fm/9d6fe609-29eb-4a52-8937-deeefebfac00/3tkaAOUbHGWdCqD2awv8UpVd.png"/><pubDate>Tue, 03 Dec 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/51164aa1-f116-46e0-a023-d497e4ca0e78/Justin-Sirotin-Conversation-Mp3.mp3" length="76920047" type="audio/mpeg"/><itunes:duration>53:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/8752068c-b3b8-4e84-87ab-ed8e393c3c5d/index.html" type="text/html"/></item><item><title>Tom Mack and Darin Briskman with Imply</title><itunes:title>Tom Mack and Darin Briskman with Imply</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Tom Mack and Darin Briskman with Imply </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Your IoT strategy begins and ends with data and ability to access the insights</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings.</li>
 	<li>[ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions.</li>
 	<li>[ ] Visit Imply's website (imply.io) to download whitepapers and case studies.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Overview of Imply and IoT Data Analytics</h3>
<ul>
 	<li>Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets.</li>
 	<li>The discussion highlights the two main challenges: acquiring data and utilizing it effectively.</li>
 	<li>Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution.</li>
 	<li>Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships.</li>
</ul><br/>
<h3>Tom's Role and Use Cases</h3>
<ul>
 	<li>Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa.</li>
 	<li>Scott inquires about the use cases and how Imply's solutions can benefit manufacturers.</li>
 	<li>Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making.</li>
 	<li>The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts.</li>
</ul><br/>
<h3>Normalizing and Utilizing Data</h3>
<ul>
 	<li>Scott asks about normalizing data from multiple vendors and relationships.</li>
 	<li>Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains.</li>
 	<li>The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation.</li>
 	<li>Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods.</li>
</ul><br/>
<h3>Historical vs. Real-Time Data</h3>
<ul>
 	<li>Scott and Darin discuss the importance of real-time data over historical data for decision-making.</li>
 	<li>Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues.</li>
 	<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
 	<li>The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis.</li>
</ul><br/>
<h3>IoT and SCADA Systems</h3>
<ul>
 	<li>Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems.</li>
 	<li>Tom explains the history of SCADA systems and their expansion from electrical and water systems to various industrial applications.</li>
 	<li>The conversation touches on the importance of data-driven decision-making in the industrial world.</li>
 	<li>Tom emphasizes the need for a business-driven approach to data collection and analysis.</li>
</ul><br/>
<h3>Electric Vehicle Chargers and Consumer Data</h3>
<ul>
 	<li>Tom shares a case study of Wallbox, a client in Barcelona that uses Imply's solutions for electric vehicle chargers.</li>
 	<li>The discussion highlights the importance of real-time data for triaging and resolving issues with EV chargers.</li>
 	<li>Scott and Tom discuss the consumer's interest in real-time data, such as charging times and locations.</li>
 	<li>The conversation emphasizes the need for relevant and meaningful data presentation to improve user experience.</li>
</ul><br/>
<h3>Data Cleanliness and Relevance</h3>
<ul>
 	<li>Scott and Darin discuss the importance of clean data for effective analysis.</li>
 	<li>Tom advises focusing on current data rather than historical data for immediate decision-making.</li>
 	<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
 	<li>The discussion highlights the need for fast aggregation and roll-ups to manage large volumes of data.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by summarizing the importance of data in decision-making.</li>
 	<li>Tom and Darin provide their contact information for listeners interested in learning more about Imply.</li>
 	<li>Scott encourages listeners to reach out to Tom and Darin and to visit Imply's website for more information.</li>
 	<li>The podcast concludes with a reminder to put the IoT Solutions World Congress on next year's calendar and a thank you to the audience.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM MACK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tommack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/tommack1/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/imply/" target="_blank" rel="noopener">https://www.linkedin.com/company/imply/</a>

<strong>Company Website:</strong> <a href="https://imply.io/" target="_blank" rel="noopener">https://imply.io/</a>
<h2>DARIN BRISKMAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/briskmad/" target="_blank" rel="noopener">https://www.linkedin.com/in/briskmad/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/I29heqS6I0k
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Tom Mack and Darin Briskman with Imply </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Your IoT strategy begins and ends with data and ability to access the insights</span>"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings.</li>
 	<li>[ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions.</li>
 	<li>[ ] Visit Imply's website (imply.io) to download whitepapers and case studies.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Overview of Imply and IoT Data Analytics</h3>
<ul>
 	<li>Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets.</li>
 	<li>The discussion highlights the two main challenges: acquiring data and utilizing it effectively.</li>
 	<li>Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution.</li>
 	<li>Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships.</li>
</ul><br/>
<h3>Tom's Role and Use Cases</h3>
<ul>
 	<li>Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa.</li>
 	<li>Scott inquires about the use cases and how Imply's solutions can benefit manufacturers.</li>
 	<li>Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making.</li>
 	<li>The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts.</li>
</ul><br/>
<h3>Normalizing and Utilizing Data</h3>
<ul>
 	<li>Scott asks about normalizing data from multiple vendors and relationships.</li>
 	<li>Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains.</li>
 	<li>The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation.</li>
 	<li>Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods.</li>
</ul><br/>
<h3>Historical vs. Real-Time Data</h3>
<ul>
 	<li>Scott and Darin discuss the importance of real-time data over historical data for decision-making.</li>
 	<li>Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues.</li>
 	<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
 	<li>The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis.</li>
</ul><br/>
<h3>IoT and SCADA Systems</h3>
<ul>
 	<li>Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems.</li>
 	<li>Tom explains the history of SCADA systems and their expansion from electrical and water systems to various industrial applications.</li>
 	<li>The conversation touches on the importance of data-driven decision-making in the industrial world.</li>
 	<li>Tom emphasizes the need for a business-driven approach to data collection and analysis.</li>
</ul><br/>
<h3>Electric Vehicle Chargers and Consumer Data</h3>
<ul>
 	<li>Tom shares a case study of Wallbox, a client in Barcelona that uses Imply's solutions for electric vehicle chargers.</li>
 	<li>The discussion highlights the importance of real-time data for triaging and resolving issues with EV chargers.</li>
 	<li>Scott and Tom discuss the consumer's interest in real-time data, such as charging times and locations.</li>
 	<li>The conversation emphasizes the need for relevant and meaningful data presentation to improve user experience.</li>
</ul><br/>
<h3>Data Cleanliness and Relevance</h3>
<ul>
 	<li>Scott and Darin discuss the importance of clean data for effective analysis.</li>
 	<li>Tom advises focusing on current data rather than historical data for immediate decision-making.</li>
 	<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
 	<li>The discussion highlights the need for fast aggregation and roll-ups to manage large volumes of data.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by summarizing the importance of data in decision-making.</li>
 	<li>Tom and Darin provide their contact information for listeners interested in learning more about Imply.</li>
 	<li>Scott encourages listeners to reach out to Tom and Darin and to visit Imply's website for more information.</li>
 	<li>The podcast concludes with a reminder to put the IoT Solutions World Congress on next year's calendar and a thank you to the audience.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TOM MACK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tommack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/tommack1/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/imply/" target="_blank" rel="noopener">https://www.linkedin.com/company/imply/</a>

<strong>Company Website:</strong> <a href="https://imply.io/" target="_blank" rel="noopener">https://imply.io/</a>
<h2>DARIN BRISKMAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/briskmad/" target="_blank" rel="noopener">https://www.linkedin.com/in/briskmad/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/I29heqS6I0k
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply]]></link><guid isPermaLink="false">23041369-f85d-4038-abfb-ab6ccbc55145</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 29 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/ffd2889d-5d8e-4b9f-9342-50a30a4016d5/Darin-and-Tom-with-Imply-Mp3.mp3" length="27692207" type="audio/mpeg"/><itunes:duration>19:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Brooke Huling with Accruent</title><itunes:title>Brooke Huling with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Brooke Huling, Chief Product Officer at Accruent </strong>about "Developing a strategic North Star for your technology"<strong>.</strong>
<div>

Brooke Huling, Chief Product Officer at Accruent, discussed the company's customer-centric approach and strategic direction. Accruent's portfolio includes 14 products, each with unique needs, from large, complex use cases to SaaS solutions. Huling emphasized the importance of listening to customers and adapting strategies accordingly. For 2025, Accruent plans to enhance connectivity through an integration hub and data as a service, including using Snowflake for data storage. They are also focusing on AI-driven anomaly detection, such as predicting refrigeration leaks. Huling highlighted sustainability efforts, including a large carbon recapture plant in West Texas, supported by Accruent's engineering document management solution.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brooke on LinkedIn to discuss Accruent's products and solutions further.</li>
 	<li>[ ] Attend the Accruent Insights 2025 conference to learn more about the company's future plans.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction of Brooke Huling and Her Role</h3>
<ul>
 	<li>Brooke Huling explains her role as Chief Product Officer (CPO) and her extensive experience in product management.</li>
 	<li>She shares her background, including working at Dell and various startups, and her passion for solving global problems with software.</li>
 	<li>Brooke emphasizes the importance of customer conversations and collaboration with her team and executives.</li>
 	<li>Scott MacKenzie asks Brooke about her strategy for keeping products relevant and moving forward.</li>
</ul><br/>
<h3>Product Strategy and Customer-Centric Approach</h3>
<ul>
 	<li>Brooke discusses the different approaches needed for various products, from large, complex use cases to SaaS, cloud-based solutions.</li>
 	<li>She highlights the importance of listening to customers and adapting strategies based on their needs.</li>
 	<li>Brooke introduces the concept of the "North Star" as a guiding vision for the company's products and strategy.</li>
 	<li>She explains that the North Star involves moving products forward with a unified approach, including access to data, modern APIs, and common reporting.</li>
</ul><br/>
<h3>2025 Plans and Integration Hub</h3>
<ul>
 	<li>Brooke outlines the company's plans for 2025, including the development of an integration hub for easier product integration.</li>
 	<li>She mentions the use of Snowflake as a data repository to enhance integration and data accessibility.</li>
 	<li>Scott and Brooke discuss the challenges and benefits of APIs in connecting different applications and customer needs.</li>
 	<li>Brooke emphasizes the importance of a common API framework and data lake for seamless connectivity across products.</li>
</ul><br/>
<h3>Connectivity and AI Integration</h3>
<ul>
 	<li>Brooke talks about the company's efforts to achieve connectivity across their 14+ products and partner products.</li>
 	<li>She highlights the integration of various products, such as Service Channel, Lucerne, and Observe Red Eye, and the future plans for 2025.</li>
 	<li>Brooke discusses the role of AI in their products, including anomaly detection in refrigeration and predicting leaks.</li>
 	<li>She shares her personal interest in AI and the company's approach to integrating AI in a secure and meaningful way.</li>
</ul><br/>
<h3>Sustainability and AI Use Cases</h3>
<ul>
 	<li>Brooke shares a story about a customer in Houston using their products to build a large carbon recapture plant.</li>
 	<li>She explains how the plant recaptures carbon from the air and converts it into a powder for use in wells, helping to offset carbon emissions.</li>
 	<li>Brooke discusses the company's role in supporting sustainability and making a positive impact on the environment.</li>
 	<li>She highlights the importance of using AI for practical applications, such as predicting leaks and reducing environmental impact.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the interview, emphasizing the importance of collaboration, education, and innovation at events like Crew Insights.</li>
 	<li>Brooke provides her contact information, encouraging listeners to connect with her on LinkedIn.</li>
 	<li>Scott encourages listeners to attend Crew Insights 2025 and to reach out to Industrial Talk for more information.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BROOKE HULING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brooke-huling-0871028/" target="_blank" rel="noopener">https://www.linkedin.com/in/brooke-huling-0871028/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/GotgGRqkYkk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Brooke Huling, Chief Product Officer at Accruent </strong>about "Developing a strategic North Star for your technology"<strong>.</strong>
<div>

Brooke Huling, Chief Product Officer at Accruent, discussed the company's customer-centric approach and strategic direction. Accruent's portfolio includes 14 products, each with unique needs, from large, complex use cases to SaaS solutions. Huling emphasized the importance of listening to customers and adapting strategies accordingly. For 2025, Accruent plans to enhance connectivity through an integration hub and data as a service, including using Snowflake for data storage. They are also focusing on AI-driven anomaly detection, such as predicting refrigeration leaks. Huling highlighted sustainability efforts, including a large carbon recapture plant in West Texas, supported by Accruent's engineering document management solution.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brooke on LinkedIn to discuss Accruent's products and solutions further.</li>
 	<li>[ ] Attend the Accruent Insights 2025 conference to learn more about the company's future plans.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction of Brooke Huling and Her Role</h3>
<ul>
 	<li>Brooke Huling explains her role as Chief Product Officer (CPO) and her extensive experience in product management.</li>
 	<li>She shares her background, including working at Dell and various startups, and her passion for solving global problems with software.</li>
 	<li>Brooke emphasizes the importance of customer conversations and collaboration with her team and executives.</li>
 	<li>Scott MacKenzie asks Brooke about her strategy for keeping products relevant and moving forward.</li>
</ul><br/>
<h3>Product Strategy and Customer-Centric Approach</h3>
<ul>
 	<li>Brooke discusses the different approaches needed for various products, from large, complex use cases to SaaS, cloud-based solutions.</li>
 	<li>She highlights the importance of listening to customers and adapting strategies based on their needs.</li>
 	<li>Brooke introduces the concept of the "North Star" as a guiding vision for the company's products and strategy.</li>
 	<li>She explains that the North Star involves moving products forward with a unified approach, including access to data, modern APIs, and common reporting.</li>
</ul><br/>
<h3>2025 Plans and Integration Hub</h3>
<ul>
 	<li>Brooke outlines the company's plans for 2025, including the development of an integration hub for easier product integration.</li>
 	<li>She mentions the use of Snowflake as a data repository to enhance integration and data accessibility.</li>
 	<li>Scott and Brooke discuss the challenges and benefits of APIs in connecting different applications and customer needs.</li>
 	<li>Brooke emphasizes the importance of a common API framework and data lake for seamless connectivity across products.</li>
</ul><br/>
<h3>Connectivity and AI Integration</h3>
<ul>
 	<li>Brooke talks about the company's efforts to achieve connectivity across their 14+ products and partner products.</li>
 	<li>She highlights the integration of various products, such as Service Channel, Lucerne, and Observe Red Eye, and the future plans for 2025.</li>
 	<li>Brooke discusses the role of AI in their products, including anomaly detection in refrigeration and predicting leaks.</li>
 	<li>She shares her personal interest in AI and the company's approach to integrating AI in a secure and meaningful way.</li>
</ul><br/>
<h3>Sustainability and AI Use Cases</h3>
<ul>
 	<li>Brooke shares a story about a customer in Houston using their products to build a large carbon recapture plant.</li>
 	<li>She explains how the plant recaptures carbon from the air and converts it into a powder for use in wells, helping to offset carbon emissions.</li>
 	<li>Brooke discusses the company's role in supporting sustainability and making a positive impact on the environment.</li>
 	<li>She highlights the importance of using AI for practical applications, such as predicting leaks and reducing environmental impact.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the interview, emphasizing the importance of collaboration, education, and innovation at events like Crew Insights.</li>
 	<li>Brooke provides her contact information, encouraging listeners to connect with her on LinkedIn.</li>
 	<li>Scott encourages listeners to attend Crew Insights 2025 and to reach out to Industrial Talk for more information.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BROOKE HULING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brooke-huling-0871028/" target="_blank" rel="noopener">https://www.linkedin.com/in/brooke-huling-0871028/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/GotgGRqkYkk
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brooke-huling-with-accruent]]></link><guid isPermaLink="false">13b31e1d-7d1e-477c-8fc7-ccb99c6ee264</guid><itunes:image href="https://artwork.captivate.fm/6de8e763-572d-442e-a9c1-6905c1ab6a4e/tkwcHMtUQgDw3aEWwuCpAMo0.png"/><pubDate>Wed, 27 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/9fdcf611-0314-44d5-9604-3e50d14cc019/Brooke-Huling-Mp3.mp3" length="26726255" type="audio/mpeg"/><itunes:duration>18:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee4352ae-f345-4ba8-b2a5-6a070a494b7b/index.html" type="text/html"/></item><item><title>Donna Peterson with World Innovators, Inc.</title><itunes:title>Donna Peterson with World Innovators, Inc.</itunes:title><description><![CDATA[<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company's unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Donna Peterson to learn more about B2B marketing strategies for industrial companies.</li>
 	<li>[ ] Attend Fabtech conference to stay up-to-date on industry trends and innovations.</li>
 	<li>[ ] Explore the use of AI tools like ChatGPT and Descript to streamline content creation and video editing.</li>
 	<li>[ ] Consider ways to showcase the human side of your industrial company and build personal connections with customers.</li>
</ul><br/>
<h2>Outline</h2>
<h3>FABTECH Event Overview and Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the current location at FABTECH in Orlando, Florida, and the excitement of being in one of the event's concourses.</li>
 	<li>Donna Peterson from World Innovators is introduced as the guest, and the focus of the discussion is set on B2B marketing.</li>
 	<li>Donna and Scott exchange pleasantries, with Donna mentioning her previous experience at FABTECH in Chicago.</li>
</ul><br/>
<h3>The Importance of AI in Marketing</h3>
<ul>
 	<li>Donna highlights the significance of FABTECH for seeing equipment in motion and understanding advancements like AI.</li>
 	<li>Scott and Donna discuss the shift in conversation over the past year, particularly around leveraging AI in marketing.</li>
 	<li>Donna emphasizes the need for building relationships in marketing, rather than just sending generic messages.</li>
 	<li>Scott agrees, noting the importance of consistent and personalized marketing efforts for industrial professionals.</li>
</ul><br/>
<h3>Challenges and Strategies in Email Marketing</h3>
<ul>
 	<li>Donna shares her company's history and evolution from a list company to an email marketing company.</li>
 	<li>She stresses the importance of not just sending one-off emails but maintaining consistent communication with valuable content.</li>
 	<li>Scott and Donna discuss the challenges of getting people to read emails and the need for personalized subject lines.</li>
 	<li>Donna explains the process of understanding client audiences and using social media insights to tailor email marketing campaigns.</li>
</ul><br/>
<h3>The Role of AI in Marketing and Content Creation</h3>
<ul>
 	<li>Donna talks about using ChatGPT for analyzing documents and generating marketing outlines, emphasizing the need for human touch.</li>
 	<li>Scott and Donna discuss the benefits of using AI tools like Descript for video editing and noise reduction.</li>
 	<li>Donna highlights the importance of video content in trade shows and how it can help manufacturers showcase their equipment.</li>
 	<li>Scott and Donna agree on the value of stepping out of comfort zones and using technology to enhance marketing efforts.</li>
</ul><br/>
<h3>Building Relationships and Humanizing Brands</h3>
<ul>
 	<li>Donna shares her experience with public speaking and the benefits of joining Toastmasters.</li>
 	<li>She emphasizes the importance of humanizing B2B brands and showing the human side of companies.</li>
 	<li>Scott and Donna discuss the challenges companies face in showing their human side and the benefits of doing so.</li>
 	<li>Donna talks about the long-term relationships her company has built with clients by showing genuine interest and support.</li>
</ul><br/>
<h3>Future Trends in B2B Marketing</h3>
<ul>
 	<li>Donna mentions the growing importance of AI in marketing and the various platforms incorporating AI.</li>
 	<li>She discusses the potential of AI to analyze sketches and predict next product offerings.</li>
 	<li>Donna highlights the role of AI in improving equipment efficiency and reducing labor shortages.</li>
 	<li>Scott and Donna agree on the potential of AI to raise the level of jobs and enhance productivity.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott thanks Donna for sharing her insights and encourages listeners to reach out to her for more information.</li>
 	<li>Scott reiterates the importance of attending events like Fabtech and being active in the industrial community.</li>
 	<li>Donna provides her contact information and invites listeners to connect with her for further discussions.</li>
 	<li>Scott signs off, emphasizing the goal of Industrial Talk to help industrial professionals succeed through various marketing strategies.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DONNA PETERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/donnaapeterson/" target="_blank" rel="noopener">https://www.linkedin.com/in/donnaapeterson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/world-innovators-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/world-innovators-inc./</a>

<strong>Company Website:</strong> <a href="https://www.worldinnovators.com/" target="_blank" rel="noopener">https://www.worldinnovators.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hWHRIYTctSs
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company's unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Donna Peterson to learn more about B2B marketing strategies for industrial companies.</li>
 	<li>[ ] Attend Fabtech conference to stay up-to-date on industry trends and innovations.</li>
 	<li>[ ] Explore the use of AI tools like ChatGPT and Descript to streamline content creation and video editing.</li>
 	<li>[ ] Consider ways to showcase the human side of your industrial company and build personal connections with customers.</li>
</ul><br/>
<h2>Outline</h2>
<h3>FABTECH Event Overview and Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.</li>
 	<li>Scott mentions the current location at FABTECH in Orlando, Florida, and the excitement of being in one of the event's concourses.</li>
 	<li>Donna Peterson from World Innovators is introduced as the guest, and the focus of the discussion is set on B2B marketing.</li>
 	<li>Donna and Scott exchange pleasantries, with Donna mentioning her previous experience at FABTECH in Chicago.</li>
</ul><br/>
<h3>The Importance of AI in Marketing</h3>
<ul>
 	<li>Donna highlights the significance of FABTECH for seeing equipment in motion and understanding advancements like AI.</li>
 	<li>Scott and Donna discuss the shift in conversation over the past year, particularly around leveraging AI in marketing.</li>
 	<li>Donna emphasizes the need for building relationships in marketing, rather than just sending generic messages.</li>
 	<li>Scott agrees, noting the importance of consistent and personalized marketing efforts for industrial professionals.</li>
</ul><br/>
<h3>Challenges and Strategies in Email Marketing</h3>
<ul>
 	<li>Donna shares her company's history and evolution from a list company to an email marketing company.</li>
 	<li>She stresses the importance of not just sending one-off emails but maintaining consistent communication with valuable content.</li>
 	<li>Scott and Donna discuss the challenges of getting people to read emails and the need for personalized subject lines.</li>
 	<li>Donna explains the process of understanding client audiences and using social media insights to tailor email marketing campaigns.</li>
</ul><br/>
<h3>The Role of AI in Marketing and Content Creation</h3>
<ul>
 	<li>Donna talks about using ChatGPT for analyzing documents and generating marketing outlines, emphasizing the need for human touch.</li>
 	<li>Scott and Donna discuss the benefits of using AI tools like Descript for video editing and noise reduction.</li>
 	<li>Donna highlights the importance of video content in trade shows and how it can help manufacturers showcase their equipment.</li>
 	<li>Scott and Donna agree on the value of stepping out of comfort zones and using technology to enhance marketing efforts.</li>
</ul><br/>
<h3>Building Relationships and Humanizing Brands</h3>
<ul>
 	<li>Donna shares her experience with public speaking and the benefits of joining Toastmasters.</li>
 	<li>She emphasizes the importance of humanizing B2B brands and showing the human side of companies.</li>
 	<li>Scott and Donna discuss the challenges companies face in showing their human side and the benefits of doing so.</li>
 	<li>Donna talks about the long-term relationships her company has built with clients by showing genuine interest and support.</li>
</ul><br/>
<h3>Future Trends in B2B Marketing</h3>
<ul>
 	<li>Donna mentions the growing importance of AI in marketing and the various platforms incorporating AI.</li>
 	<li>She discusses the potential of AI to analyze sketches and predict next product offerings.</li>
 	<li>Donna highlights the role of AI in improving equipment efficiency and reducing labor shortages.</li>
 	<li>Scott and Donna agree on the potential of AI to raise the level of jobs and enhance productivity.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott thanks Donna for sharing her insights and encourages listeners to reach out to her for more information.</li>
 	<li>Scott reiterates the importance of attending events like Fabtech and being active in the industrial community.</li>
 	<li>Donna provides her contact information and invites listeners to connect with her for further discussions.</li>
 	<li>Scott signs off, emphasizing the goal of Industrial Talk to help industrial professionals succeed through various marketing strategies.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DONNA PETERSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/donnaapeterson/" target="_blank" rel="noopener">https://www.linkedin.com/in/donnaapeterson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/world-innovators-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/world-innovators-inc./</a>

<strong>Company Website:</strong> <a href="https://www.worldinnovators.com/" target="_blank" rel="noopener">https://www.worldinnovators.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/hWHRIYTctSs
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/donna-peterson-with-world-innovators-inc]]></link><guid isPermaLink="false">3006cde5-ff00-4e5c-b412-4bf2ca159e55</guid><itunes:image href="https://artwork.captivate.fm/56b08e58-22c0-4552-b9e9-26a9d43f2245/_iueOX05Tqommwh8k-IWigRy.png"/><pubDate>Mon, 25 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/befb23be-9c22-4ff4-a6b5-4f54946b3783/Donna-Peterson-World-Innovators-Mp3.mp3" length="34457903" type="audio/mpeg"/><itunes:duration>23:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/37008536-e382-482b-bc13-aa43b58b7092/index.html" type="text/html"/></item><item><title>Chuck Byers with OMG</title><itunes:title>Chuck Byers with OMG</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Chuck Byers, CTO with Industry IoT Consortium  </strong>about "Developing AI standards to insure market trustworthiness!"
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Chuck Byers, a seasoned industry professional, discussed the integration of AI and IoT technologies in the context of the Object Management Group (OMG) and the Digital Twin Consortium. Byers highlighted the importance of AI in real-time systems, emphasizing the need for prompt engineering and meta AI to ensure trustworthiness. He detailed the computational requirements of training large language models, noting that retraining the ChatGPT 3 model would require 195 NVIDIA DGX servers, costing $80 million and consuming 2.5 million watts. Byers also stressed the importance of sustainable energy sources and efficient cooling solutions for future data centers.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore ways to detect when AI results are not as trustworthy as they need to be, and develop methods to validate AI outputs</li>
 	<li>[ ] Investigate the use of small modular nuclear reactors to power data centers for AI model training</li>
 	<li>[ ] Promote the work of OMG and the Digital Twin Consortium in addressing the challenges of AI and the Internet of Things</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and mentions the broadcasting location at the OMG SQ1 meeting in Reston, Virginia.</li>
 	<li>Scott introduces Chuck Byers, highlighting his extensive background in electrical engineering and his contributions to Bell Labs and Cisco.</li>
 	<li>Chuck Byers joins the conversation, expressing his pleasure in being invited and his admiration for Scott's hosting style.</li>
</ul><br/>
<h3>Chuck Byers' Background and Contributions</h3>
<ul>
 	<li>Chuck Byers shares his educational background, including a Master's degree in electrical engineering and teaching at the University of Wisconsin.</li>
 	<li>He discusses his work at Bell Labs and his invention of a US patent for a device that alerts users to approaching badness.</li>
 	<li>Chuck talks about his tenure at Cisco, where he worked on computer control, IoT, edge computing, and drone technology.</li>
 	<li>He mentions his current role as Chief Technical Officer of the Industry IoT Consortium and its recent integration into the Digital Twin Consortium.</li>
</ul><br/>
<h3>Digital Twin Consortium and Industry IoT Consortium</h3>
<ul>
 	<li>Chuck explains the Digital Twin Consortium's focus on pairing simulation models with real-time physical systems.</li>
 	<li>He describes the Industry IoT Consortium's focus on sensors, actuators, and the computation necessary for IoT systems.</li>
 	<li>Chuck highlights the synergy between the two consortiums, emphasizing their combined potential to sense, network, and actuate the physical world into the digital world.</li>
 	<li>He provides an example of using simulation models to optimize oil refinery processes without physical experimentation.</li>
</ul><br/>
<h3>Challenges and Opportunities in AI</h3>
<ul>
 	<li>Scott MacKenzie and Chuck Byers discuss the challenges of AI, particularly the lack of standards and trustworthiness.</li>
 	<li>Chuck explains the different types of AI, including machine vision and generative AI, and the unique challenges of generative AI.</li>
 	<li>He describes the use of large language models in generative AI and their applications in tools like ChatGPT and Microsoft 365.</li>
 	<li>Chuck emphasizes the importance of prompt engineering and fact-checking to ensure the accuracy of AI-generated outputs.</li>
</ul><br/>
<h3>Meta AI and AI Trustworthiness</h3>
<ul>
 	<li>Chuck introduces the concept of meta AI, which involves using multiple independent AI systems to cross-validate results.</li>
 	<li>He explains how meta AI can help filter out biases and hallucinations by comparing results from different AI models.</li>
 	<li>Scott mentions a platform called h2o.ai that queries multiple AI engines and displays results, though it still requires human oversight.</li>
 	<li>Chuck discusses the potential of automating this process to achieve real-time, trustworthy AI results.</li>
</ul><br/>
<h3>Computational Power and Energy Efficiency</h3>
<ul>
 	<li>Chuck delves into the computational power required to train generative AI models, citing the example of the ChatGPT 3.5 model.</li>
 	<li>He explains the role of GPUs in handling the massive computational requirements and the efficiency of NVIDIA's GPGPU technology.</li>
 	<li>Chuck calculates the cost and energy consumption of training a generative AI model using NVIDIA DGX servers.</li>
 	<li>He highlights the importance of sustainable energy sources and efficient cooling solutions for data centers.</li>
</ul><br/>
<h3>Future of Data Centers and AI</h3>
<ul>
 	<li>Chuck outlines the future of data centers, including the use of renewable energy, small modular reactors, and immersion cooling.</li>
 	<li>He discusses the compact, fiber-optic interconnected data centers of the future and their potential cost.</li>
 	<li>Chuck emphasizes the need for efficient energy use and cooling solutions to support the growing demand for AI computational power.</li>
 	<li>He predicts that these advancements will make data centers more sustainable and cost-effective.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie expresses his hope for the success of AI and the role of organizations like OMG in defining standards.</li>
 	<li>Chuck Byers reiterates the importance of trustworthiness, sustainability, and affordability in AI development.</li>
 	<li>Scott invites listeners to engage with OMG and contact Chuck for more information on AI and the consortium.</li>
 	<li>The conversation concludes with Scott encouraging listeners to educate themselves and get involved in the industry.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHUCK BYERS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/charlesbyers/" target="_blank" rel="noopener">https://www.linkedin.com/in/charlesbyers/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industry-iot-consortium/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/industry-iot-consortium/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.omg.org/" target="_blank" rel="noopener">https://www.omg.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/2r_800a109g
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Chuck Byers, CTO with Industry IoT Consortium  </strong>about "Developing AI standards to insure market trustworthiness!"
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Chuck Byers, a seasoned industry professional, discussed the integration of AI and IoT technologies in the context of the Object Management Group (OMG) and the Digital Twin Consortium. Byers highlighted the importance of AI in real-time systems, emphasizing the need for prompt engineering and meta AI to ensure trustworthiness. He detailed the computational requirements of training large language models, noting that retraining the ChatGPT 3 model would require 195 NVIDIA DGX servers, costing $80 million and consuming 2.5 million watts. Byers also stressed the importance of sustainable energy sources and efficient cooling solutions for future data centers.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore ways to detect when AI results are not as trustworthy as they need to be, and develop methods to validate AI outputs</li>
 	<li>[ ] Investigate the use of small modular nuclear reactors to power data centers for AI model training</li>
 	<li>[ ] Promote the work of OMG and the Digital Twin Consortium in addressing the challenges of AI and the Internet of Things</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and its focus on industry innovations and trends.</li>
 	<li>Scott welcomes listeners and mentions the broadcasting location at the OMG SQ1 meeting in Reston, Virginia.</li>
 	<li>Scott introduces Chuck Byers, highlighting his extensive background in electrical engineering and his contributions to Bell Labs and Cisco.</li>
 	<li>Chuck Byers joins the conversation, expressing his pleasure in being invited and his admiration for Scott's hosting style.</li>
</ul><br/>
<h3>Chuck Byers' Background and Contributions</h3>
<ul>
 	<li>Chuck Byers shares his educational background, including a Master's degree in electrical engineering and teaching at the University of Wisconsin.</li>
 	<li>He discusses his work at Bell Labs and his invention of a US patent for a device that alerts users to approaching badness.</li>
 	<li>Chuck talks about his tenure at Cisco, where he worked on computer control, IoT, edge computing, and drone technology.</li>
 	<li>He mentions his current role as Chief Technical Officer of the Industry IoT Consortium and its recent integration into the Digital Twin Consortium.</li>
</ul><br/>
<h3>Digital Twin Consortium and Industry IoT Consortium</h3>
<ul>
 	<li>Chuck explains the Digital Twin Consortium's focus on pairing simulation models with real-time physical systems.</li>
 	<li>He describes the Industry IoT Consortium's focus on sensors, actuators, and the computation necessary for IoT systems.</li>
 	<li>Chuck highlights the synergy between the two consortiums, emphasizing their combined potential to sense, network, and actuate the physical world into the digital world.</li>
 	<li>He provides an example of using simulation models to optimize oil refinery processes without physical experimentation.</li>
</ul><br/>
<h3>Challenges and Opportunities in AI</h3>
<ul>
 	<li>Scott MacKenzie and Chuck Byers discuss the challenges of AI, particularly the lack of standards and trustworthiness.</li>
 	<li>Chuck explains the different types of AI, including machine vision and generative AI, and the unique challenges of generative AI.</li>
 	<li>He describes the use of large language models in generative AI and their applications in tools like ChatGPT and Microsoft 365.</li>
 	<li>Chuck emphasizes the importance of prompt engineering and fact-checking to ensure the accuracy of AI-generated outputs.</li>
</ul><br/>
<h3>Meta AI and AI Trustworthiness</h3>
<ul>
 	<li>Chuck introduces the concept of meta AI, which involves using multiple independent AI systems to cross-validate results.</li>
 	<li>He explains how meta AI can help filter out biases and hallucinations by comparing results from different AI models.</li>
 	<li>Scott mentions a platform called h2o.ai that queries multiple AI engines and displays results, though it still requires human oversight.</li>
 	<li>Chuck discusses the potential of automating this process to achieve real-time, trustworthy AI results.</li>
</ul><br/>
<h3>Computational Power and Energy Efficiency</h3>
<ul>
 	<li>Chuck delves into the computational power required to train generative AI models, citing the example of the ChatGPT 3.5 model.</li>
 	<li>He explains the role of GPUs in handling the massive computational requirements and the efficiency of NVIDIA's GPGPU technology.</li>
 	<li>Chuck calculates the cost and energy consumption of training a generative AI model using NVIDIA DGX servers.</li>
 	<li>He highlights the importance of sustainable energy sources and efficient cooling solutions for data centers.</li>
</ul><br/>
<h3>Future of Data Centers and AI</h3>
<ul>
 	<li>Chuck outlines the future of data centers, including the use of renewable energy, small modular reactors, and immersion cooling.</li>
 	<li>He discusses the compact, fiber-optic interconnected data centers of the future and their potential cost.</li>
 	<li>Chuck emphasizes the need for efficient energy use and cooling solutions to support the growing demand for AI computational power.</li>
 	<li>He predicts that these advancements will make data centers more sustainable and cost-effective.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie expresses his hope for the success of AI and the role of organizations like OMG in defining standards.</li>
 	<li>Chuck Byers reiterates the importance of trustworthiness, sustainability, and affordability in AI development.</li>
 	<li>Scott invites listeners to engage with OMG and contact Chuck for more information on AI and the consortium.</li>
 	<li>The conversation concludes with Scott encouraging listeners to educate themselves and get involved in the industry.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHUCK BYERS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/charlesbyers/" target="_blank" rel="noopener">https://www.linkedin.com/in/charlesbyers/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industry-iot-consortium/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/industry-iot-consortium/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.omg.org/" target="_blank" rel="noopener">https://www.omg.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/2r_800a109g
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/chuck-byers-with-omg]]></link><guid isPermaLink="false">3e56e2d0-f6e8-403a-8f62-0de717f975df</guid><itunes:image href="https://artwork.captivate.fm/b30eff37-d2dc-4b9e-95a6-13779b46d43f/e1ggRPGDcn7ztS2gVXmR67HJ.png"/><pubDate>Fri, 22 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/6ff56ff2-7f46-4492-bdec-9bacc63e6336/Chuck-Byers-IIC-Mp3.mp3" length="38708207" type="audio/mpeg"/><itunes:duration>26:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/0f993964-412c-4382-b01e-3b1f2913b0b8/index.html" type="text/html"/></item><item><title>Edgar Amaya with Accruent</title><itunes:title>Edgar Amaya with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Edgar Amaya, VP, Professional Services and Customer Experience at Accruent </strong>about "Customer <span>Obsessed in solving today's challenges</span>"<strong>.</strong>
<div>
<div>
<ul>
 	<li><b>Introduction and Welcome</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=0s">0:00</a>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes Edgar Amaya, Vice President of Professional Services and Customer Experience at Accruent, to discuss updates on AI and other topics.</li>
 	<li>Edgar shares his positive experience at the conference, mentioning the location in San Antonio, Texas, and the nearby River Walk.</li>
 	<li>Scott and Edgar engage in small talk about the conference, food, and weather, before delving into the main conversation.</li>
</ul><br/>
</li>
 	<li><b>Edgar's Role and Conference Experience</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=136s">2:15</a>
<ul>
 	<li>Edgar provides a brief background about his role at Accruent, focusing on customer satisfaction and experience.</li>
 	<li>He expresses his excitement about attending the conference and reconnecting with customers and friends.</li>
 	<li>Scott praises Accruent's customer-focused approach, highlighting their commitment to solving customer problems and making necessary modifications to their solutions.</li>
 	<li>Edgar emphasizes that Accruent is "customer obsessed," which aligns with their values and approach to business.</li>
</ul><br/>
</li>
 	<li><b>AI Updates and Customer Feedback</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=235s">3:54</a>
<ul>
 	<li>Scott and Edgar reflect on their last conversation at the previous year's conference in Nashville.</li>
 	<li>Edgar discusses the rapid advancements in AI over the past year, noting its complementary role in enhancing decision-making and space utilization.</li>
 	<li>He shares an example of a university managing 500 daily event requests, illustrating how AI could streamline these processes.</li>
 	<li>Scott and Edgar discuss the potential distractions and hype around AI, emphasizing the need for practical applications and careful consideration.</li>
</ul><br/>
</li>
 	<li><b>AI's Role in Business Processes</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=429s">7:09</a>
<ul>
 	<li>Edgar explains that AI should complement existing business processes rather than replace them, providing insights and aiding in decision-making.</li>
 	<li>He highlights the rapid advancements in AI models, such as ChatGPT, and their impact on various aspects of data processing.</li>
 	<li>Scott and Edgar discuss the challenges of managing the power requirements for AI processing and the broader implications of AI adoption.</li>
</ul><br/>
</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>EDGAR AMAYA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/edgar-amaya-/" target="_blank" rel="noopener">https://www.linkedin.com/in/edgar-amaya-/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/QYUEjeWD0xg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Edgar Amaya, VP, Professional Services and Customer Experience at Accruent </strong>about "Customer <span>Obsessed in solving today's challenges</span>"<strong>.</strong>
<div>
<div>
<ul>
 	<li><b>Introduction and Welcome</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=0s">0:00</a>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.</li>
 	<li>Scott welcomes Edgar Amaya, Vice President of Professional Services and Customer Experience at Accruent, to discuss updates on AI and other topics.</li>
 	<li>Edgar shares his positive experience at the conference, mentioning the location in San Antonio, Texas, and the nearby River Walk.</li>
 	<li>Scott and Edgar engage in small talk about the conference, food, and weather, before delving into the main conversation.</li>
</ul><br/>
</li>
 	<li><b>Edgar's Role and Conference Experience</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=136s">2:15</a>
<ul>
 	<li>Edgar provides a brief background about his role at Accruent, focusing on customer satisfaction and experience.</li>
 	<li>He expresses his excitement about attending the conference and reconnecting with customers and friends.</li>
 	<li>Scott praises Accruent's customer-focused approach, highlighting their commitment to solving customer problems and making necessary modifications to their solutions.</li>
 	<li>Edgar emphasizes that Accruent is "customer obsessed," which aligns with their values and approach to business.</li>
</ul><br/>
</li>
 	<li><b>AI Updates and Customer Feedback</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=235s">3:54</a>
<ul>
 	<li>Scott and Edgar reflect on their last conversation at the previous year's conference in Nashville.</li>
 	<li>Edgar discusses the rapid advancements in AI over the past year, noting its complementary role in enhancing decision-making and space utilization.</li>
 	<li>He shares an example of a university managing 500 daily event requests, illustrating how AI could streamline these processes.</li>
 	<li>Scott and Edgar discuss the potential distractions and hype around AI, emphasizing the need for practical applications and careful consideration.</li>
</ul><br/>
</li>
 	<li><b>AI's Role in Business Processes</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&amp;t=429s">7:09</a>
<ul>
 	<li>Edgar explains that AI should complement existing business processes rather than replace them, providing insights and aiding in decision-making.</li>
 	<li>He highlights the rapid advancements in AI models, such as ChatGPT, and their impact on various aspects of data processing.</li>
 	<li>Scott and Edgar discuss the challenges of managing the power requirements for AI processing and the broader implications of AI adoption.</li>
</ul><br/>
</li>
</ul><br/>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>EDGAR AMAYA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/edgar-amaya-/" target="_blank" rel="noopener">https://www.linkedin.com/in/edgar-amaya-/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/QYUEjeWD0xg
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/edgar-amaya-accruent]]></link><guid isPermaLink="false">96a560df-83a2-4325-ac6a-3e23ad393ee5</guid><itunes:image href="https://artwork.captivate.fm/34d60084-c10d-4ff8-8d23-fef7c0083516/SzwqCANfxartQtHW6OvZf4t0.png"/><pubDate>Wed, 20 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/484f43f6-d22b-4fda-a80b-1facfb0a6cf6/Edgar-Amaya-Accruent-Mp3.mp3" length="27530351" type="audio/mpeg"/><itunes:duration>19:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/6148edb3-f415-49d3-a894-9aaf52a6982f/index.html" type="text/html"/></item><item><title>Tara Holwegner with Life Cycle Engineering</title><itunes:title>Tara Holwegner with Life Cycle Engineering</itunes:title><description><![CDATA[<div>

Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. He then introduces Tara Holwegner to discuss the LCESmartr platform, which leverages 50 years of life cycle engineering knowledge into an educational platform. The platform includes an implementation guide, assessments, work stream packages, and e-learning courses. It has shown a 30% acceleration in reliability improvements and is available in multiple languages. Tara emphasizes the importance of employee engagement and continuous improvement, highlighting the platform's ability to support global operations and provide actionable insights for asset management and reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the LCESmartr platform by visiting lc.com or emailing info@lc.com to schedule an in-depth demo.</li>
 	<li>[ ] Reach out to Tara on LinkedIn to further discuss how the LCESmartr platform can benefit your organization.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Webinar Announcement and Introduction</h3>
<ul>
 	<li>Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" scheduled for Wednesday, November 20, 12 to 1 PM EST.</li>
 	<li>The webinar will feature Eric Millinger and Jorge Filio discussing metal casting and fabrication.</li>
 	<li>Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.</li>
 	<li>The webinar will be available on demand for those who cannot attend live.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott thanks listeners for joining and praises industrial professionals for their daily problem-solving and innovation.</li>
 	<li>Scott mentions a previous interview with Tara Holwegner at the SMRP event, which was canceled due to a hurricane.</li>
 	<li>The upcoming interview will focus on Tara's platform, LCESmartr, which leverages 50 years of life cycle engineering experience.</li>
</ul><br/>
<h3>Overview of LC Smarter Platform</h3>
<ul>
 	<li>Scott introduces Tara Holwegner and sets the stage for discussing the LCESmartr platform.</li>
 	<li>Tara expresses excitement about the platform and its potential to help listeners and viewers.</li>
 	<li>Scott mentions that the interview will include slides and encourages listeners to watch the YouTube recording for a better experience.</li>
 	<li>Tara reflects on the previous SMRP conference and looks forward to the upcoming event.</li>
</ul><br/>
<h3>Challenges and Opportunities in Asset Management</h3>
<ul>
 	<li>Tara discusses the challenges of workforce retirement and the need for effective onboarding and training of new workers.</li>
 	<li>She highlights the importance of stable, reliable systems and documentation to mitigate operational risks.</li>
 	<li>Tara mentions the significant capital investments in the industry and the need for strategic growth and expansion.</li>
 	<li>She emphasizes the maturing discipline of asset management and the growing interest in digital manufacturing and Industry 4.0.</li>
</ul><br/>
<h3>LC Smarter Platform and Its Benefits</h3>
<ul>
 	<li>Tara explains that the LCESmartr platform is a playbook that encapsulates 50 years of life cycle engineering knowledge.</li>
 	<li>The platform aims to address the challenges of workforce retirement and onboarding by providing a comprehensive toolkit for reliability and maintenance transformations.</li>
 	<li>Tara mentions that the platform has been tested with early adopters and has shown significant benefits in accelerating reliability improvements by 30%.</li>
 	<li>The platform includes best practices, tools, and resources to support organizations at various stages of maturity.</li>
</ul><br/>
<h3>Implementation and Assessments</h3>
<ul>
 	<li>Tara describes the implementation guide, which outlines the five stages of a transformation: visualize, plan, execute, sustain, and improve.</li>
 	<li>The guide includes resources, tools, and guidance for establishing a business case, leading a transformation, and tracking progress.</li>
 	<li>Tara highlights the importance of assessments in determining an organization's maturity level and tailoring improvement plans.</li>
 	<li>The platform includes assessments for work management, reliability engineering, materials management, and capital delivery design.</li>
</ul><br/>
<h3>Work Stream Packages and Practitioner Tools</h3>
<ul>
 	<li>Tara introduces the work stream packages, which provide detailed best practices and tools for various disciplines.</li>
 	<li>The platform includes practitioner tools such as critical spares analysis worksheets, asset criticality calculators, and FMEA/EMP tools.</li>
 	<li>Tara emphasizes the importance of continuous improvement and the ability to add new resources and tools over time.</li>
 	<li>The platform supports global operations with translations into multiple languages, including Japanese, German, French, and Italian.</li>
</ul><br/>
<h3>E-Learning and Certification</h3>
<ul>
 	<li>Tara discusses the e-learning courses available in the platform, which cover key topics in maintenance, reliability, and asset management.</li>
 	<li>The courses are modularized, allowing organizations to level set their workforce and provide professional development opportunities.</li>
 	<li>The platform also includes a reliability engineering certification program, which can be completed through the platform's coursework.</li>
 	<li>Tara highlights the benefits of e-learning, including high engagement rates and the ability to onboard new employees efficiently.</li>
</ul><br/>
<h3>Feedback and Support</h3>
<ul>
 	<li>Tara explains the feedback loop and support mechanisms available to users of the LCESmartr platform.</li>
 	<li>The platform includes a dedicated communications channel for customers to provide feedback and request support.</li>
 	<li>Tara mentions the reporting dashboard for leaders to monitor user activity and assess progress.</li>
 	<li>The platform supports multiple sites and groups, allowing organizations to measure and improve performance across different locations.</li>
</ul><br/>
<h3>Benefits and Success Stories</h3>
<ul>
 	<li>Tara shares success stories and the benefits of using the LCESmartr platform, including improved employee engagement and retention.</li>
 	<li>The platform has shown significant savings in spare parts and reduced carrying costs.</li>
 	<li>Tara emphasizes the importance of sustaining a culture of reliability and continuous improvement.</li>
 	<li>The platform focuses on people, processes, and technology to create safe and efficient work environments.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Tara encourages listeners to visit the LCE website or email for more information and to schedule a demo.</li>
 	<li>Scott praises the LC Smarter platform and its potential to transform organizations in the field of asset management and reliability.</li>
 	<li>Tara invites listeners to connect with her on LinkedIn and emphasizes the importance of collaboration and education in the industry.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to stay tuned for more conversations and to visit Industrial Talk for more resources and information.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TARA HOLWEGNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/taradenton/" target="_blank" rel="noopener">https://www.linkedin.com/in/taradenton/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/life-cycle-engineering/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/life-cycle-engineering/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.lce.com/" target="_blank" rel="noopener">https://www.lce.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yXmL-BBdhpM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. He then introduces Tara Holwegner to discuss the LCESmartr platform, which leverages 50 years of life cycle engineering knowledge into an educational platform. The platform includes an implementation guide, assessments, work stream packages, and e-learning courses. It has shown a 30% acceleration in reliability improvements and is available in multiple languages. Tara emphasizes the importance of employee engagement and continuous improvement, highlighting the platform's ability to support global operations and provide actionable insights for asset management and reliability.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the LCESmartr platform by visiting lc.com or emailing info@lc.com to schedule an in-depth demo.</li>
 	<li>[ ] Reach out to Tara on LinkedIn to further discuss how the LCESmartr platform can benefit your organization.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Webinar Announcement and Introduction</h3>
<ul>
 	<li>Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" scheduled for Wednesday, November 20, 12 to 1 PM EST.</li>
 	<li>The webinar will feature Eric Millinger and Jorge Filio discussing metal casting and fabrication.</li>
 	<li>Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.</li>
 	<li>The webinar will be available on demand for those who cannot attend live.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott thanks listeners for joining and praises industrial professionals for their daily problem-solving and innovation.</li>
 	<li>Scott mentions a previous interview with Tara Holwegner at the SMRP event, which was canceled due to a hurricane.</li>
 	<li>The upcoming interview will focus on Tara's platform, LCESmartr, which leverages 50 years of life cycle engineering experience.</li>
</ul><br/>
<h3>Overview of LC Smarter Platform</h3>
<ul>
 	<li>Scott introduces Tara Holwegner and sets the stage for discussing the LCESmartr platform.</li>
 	<li>Tara expresses excitement about the platform and its potential to help listeners and viewers.</li>
 	<li>Scott mentions that the interview will include slides and encourages listeners to watch the YouTube recording for a better experience.</li>
 	<li>Tara reflects on the previous SMRP conference and looks forward to the upcoming event.</li>
</ul><br/>
<h3>Challenges and Opportunities in Asset Management</h3>
<ul>
 	<li>Tara discusses the challenges of workforce retirement and the need for effective onboarding and training of new workers.</li>
 	<li>She highlights the importance of stable, reliable systems and documentation to mitigate operational risks.</li>
 	<li>Tara mentions the significant capital investments in the industry and the need for strategic growth and expansion.</li>
 	<li>She emphasizes the maturing discipline of asset management and the growing interest in digital manufacturing and Industry 4.0.</li>
</ul><br/>
<h3>LC Smarter Platform and Its Benefits</h3>
<ul>
 	<li>Tara explains that the LCESmartr platform is a playbook that encapsulates 50 years of life cycle engineering knowledge.</li>
 	<li>The platform aims to address the challenges of workforce retirement and onboarding by providing a comprehensive toolkit for reliability and maintenance transformations.</li>
 	<li>Tara mentions that the platform has been tested with early adopters and has shown significant benefits in accelerating reliability improvements by 30%.</li>
 	<li>The platform includes best practices, tools, and resources to support organizations at various stages of maturity.</li>
</ul><br/>
<h3>Implementation and Assessments</h3>
<ul>
 	<li>Tara describes the implementation guide, which outlines the five stages of a transformation: visualize, plan, execute, sustain, and improve.</li>
 	<li>The guide includes resources, tools, and guidance for establishing a business case, leading a transformation, and tracking progress.</li>
 	<li>Tara highlights the importance of assessments in determining an organization's maturity level and tailoring improvement plans.</li>
 	<li>The platform includes assessments for work management, reliability engineering, materials management, and capital delivery design.</li>
</ul><br/>
<h3>Work Stream Packages and Practitioner Tools</h3>
<ul>
 	<li>Tara introduces the work stream packages, which provide detailed best practices and tools for various disciplines.</li>
 	<li>The platform includes practitioner tools such as critical spares analysis worksheets, asset criticality calculators, and FMEA/EMP tools.</li>
 	<li>Tara emphasizes the importance of continuous improvement and the ability to add new resources and tools over time.</li>
 	<li>The platform supports global operations with translations into multiple languages, including Japanese, German, French, and Italian.</li>
</ul><br/>
<h3>E-Learning and Certification</h3>
<ul>
 	<li>Tara discusses the e-learning courses available in the platform, which cover key topics in maintenance, reliability, and asset management.</li>
 	<li>The courses are modularized, allowing organizations to level set their workforce and provide professional development opportunities.</li>
 	<li>The platform also includes a reliability engineering certification program, which can be completed through the platform's coursework.</li>
 	<li>Tara highlights the benefits of e-learning, including high engagement rates and the ability to onboard new employees efficiently.</li>
</ul><br/>
<h3>Feedback and Support</h3>
<ul>
 	<li>Tara explains the feedback loop and support mechanisms available to users of the LCESmartr platform.</li>
 	<li>The platform includes a dedicated communications channel for customers to provide feedback and request support.</li>
 	<li>Tara mentions the reporting dashboard for leaders to monitor user activity and assess progress.</li>
 	<li>The platform supports multiple sites and groups, allowing organizations to measure and improve performance across different locations.</li>
</ul><br/>
<h3>Benefits and Success Stories</h3>
<ul>
 	<li>Tara shares success stories and the benefits of using the LCESmartr platform, including improved employee engagement and retention.</li>
 	<li>The platform has shown significant savings in spare parts and reduced carrying costs.</li>
 	<li>Tara emphasizes the importance of sustaining a culture of reliability and continuous improvement.</li>
 	<li>The platform focuses on people, processes, and technology to create safe and efficient work environments.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Tara encourages listeners to visit the LCE website or email for more information and to schedule a demo.</li>
 	<li>Scott praises the LC Smarter platform and its potential to transform organizations in the field of asset management and reliability.</li>
 	<li>Tara invites listeners to connect with her on LinkedIn and emphasizes the importance of collaboration and education in the industry.</li>
 	<li>Scott wraps up the podcast, encouraging listeners to stay tuned for more conversations and to visit Industrial Talk for more resources and information.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TARA HOLWEGNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/taradenton/" target="_blank" rel="noopener">https://www.linkedin.com/in/taradenton/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/life-cycle-engineering/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/life-cycle-engineering/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.lce.com/" target="_blank" rel="noopener">https://www.lce.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yXmL-BBdhpM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/tara-holwegner-with-lce]]></link><guid isPermaLink="false">6306a93a-92bc-4c50-ab0b-af570ac098ea</guid><itunes:image href="https://artwork.captivate.fm/398b3114-d03d-4527-adad-54358b7c17b0/uZhx5hhXdMLjxXf4BO5ojUDA.png"/><pubDate>Mon, 18 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/94ca3a9f-3bc7-46de-a394-028779bb4870/Tara-Holwegner-Conversation-Mp3.mp3" length="69131951" type="audio/mpeg"/><itunes:duration>48:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/6f4d2d84-686f-47b8-b872-abd85221fccc/index.html" type="text/html"/></item><item><title>Laia Garcia Padro with Ackcent Cybersecurity</title><itunes:title>Laia Garcia Padro with Ackcent Cybersecurity</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Laia Garcia Padro, Security Awareness Manager at Ackcent Cybersecurity </strong>about "The human solution to cybersecurity"<strong>.</strong>
<div>

Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Promote the webinar and encourage attendance.</li>
 	<li>[ ] Provide tips on things to do and places to go in Barcelona.</li>
 	<li>[ ] Connect with Laia Garcia Padro on LinkedIn to learn more about the human aspect of cyber security.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Webinar Announcement and Introduction</h3>
<ul>
 	<li>Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" featuring Eric Millinger and Jorge Filio.</li>
 	<li>The webinar will focus on metal casting and fabrication, scheduled for Wednesday, November 20, from 12 to 1 PM Eastern Standard Time.</li>
 	<li>Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.</li>
 	<li>The webinar will be available on demand for those who cannot attend live, highlighting the support from Redstone Manufacturing.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 2 introduces Scott MacKenzie as a passionate industry professional dedicated to sharing innovations and trends in manufacturing.</li>
 	<li>Scott thanks the listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li>
 	<li>The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain, focusing on cybersecurity.</li>
 	<li>Scott introduces Laia Garcia Padro with Ackcent, the guest for the episode, and mentions her local connection to Barcelona.</li>
</ul><br/>
<h3>Laia Ackcent's Background and Role</h3>
<ul>
 	<li>Laia shares her background, including her education in law, management, and psychology, and her career shift into cybersecurity.</li>
 	<li>She explains her current role in securing the human part of cybersecurity, emphasizing the importance of understanding risks and changing behaviors.</li>
 	<li>Scott and Laia discuss the human component in technology and its significance in the manufacturing industry.</li>
 	<li>Laia mentions that her company, Ackcent, is celebrating its 10th anniversary and she has been with the company for eight years.</li>
</ul><br/>
<h3>The Human Component in Cybersecurity</h3>
<ul>
 	<li>Scott and Laia discuss the reluctance of manufacturers to address cybersecurity concerns, focusing on the human aspect.</li>
 	<li>Laia explains that early integration of security measures is crucial to avoid complications later on.</li>
 	<li>They talk about the common misconception that cybersecurity is an obstacle rather than a necessary precaution.</li>
 	<li>Laia highlights the importance of being aware of the risks and partnering with experts to stay updated on evolving threats.</li>
</ul><br/>
<h3>Educating and Training Employees</h3>
<ul>
 	<li>Laia emphasizes the need for continuous education and awareness among employees to prevent cybersecurity incidents.</li>
 	<li>She discusses the challenges of changing habits, such as reusing passwords, and the importance of using tools like password managers.</li>
 	<li>Scott and Laia talk about the role of new hires in maintaining security culture and the importance of starting from the basics.</li>
 	<li>Laia stresses the importance of creating a culture where employees feel responsible and comfortable reporting security issues.</li>
</ul><br/>
<h3>Handling Cybersecurity Incidents</h3>
<ul>
 	<li>Laia explains Ackcent's approach to handling cybersecurity incidents, including auditing environments for vulnerabilities and monitoring for threats.</li>
 	<li>She describes the role of the blue team in responding to alarms and addressing potential threats.</li>
 	<li>Scott and Laia discuss the importance of collaboration within the cybersecurity industry to share knowledge and address new threats.</li>
 	<li>Laia highlights the evolving nature of cybercrime and the need for organizations to stay vigilant and prepared.</li>
</ul><br/>
<h3>The Role of Trusted Individuals in Cybersecurity</h3>
<ul>
 	<li>Scott and Laia discuss the importance of finding trusted individuals to help with cybersecurity efforts.</li>
 	<li>Laia mentions that Ackcent provides various services beyond her role, including auditing and monitoring.</li>
 	<li>They talk about the importance of having a baseline of security measures to reduce the risk of cyberattacks.</li>
 	<li>Laia emphasizes the need for organizations to be ready for when, not if, a cybersecurity incident occurs.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by emphasizing the importance of having cybersecurity conversations and addressing the human component.</li>
 	<li>Laia provides her contact information and encourages listeners to reach out for more information.</li>
 	<li>Scott thanks Laia for her insights and encourages listeners to stay connected and informed about cybersecurity.</li>
 	<li>The podcast concludes with a reminder to be brave and innovative in addressing cybersecurity challenges.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LAIA GARCIA PADRO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/laia-garcia-padró-870790158/" target="_blank" rel="noopener">https://www.linkedin.com/in/laia-garcia-padró-870790158/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ackcent/" target="_blank" rel="noopener">https://www.linkedin.com/company/ackcent/</a>

<strong>Company Website:</strong> <a href="https://ackcent.com/" target="_blank" rel="noopener">https://ackcent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/1WVG7gUJ3Xc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success....]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Laia Garcia Padro, Security Awareness Manager at Ackcent Cybersecurity </strong>about "The human solution to cybersecurity"<strong>.</strong>
<div>

Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Promote the webinar and encourage attendance.</li>
 	<li>[ ] Provide tips on things to do and places to go in Barcelona.</li>
 	<li>[ ] Connect with Laia Garcia Padro on LinkedIn to learn more about the human aspect of cyber security.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Webinar Announcement and Introduction</h3>
<ul>
 	<li>Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" featuring Eric Millinger and Jorge Filio.</li>
 	<li>The webinar will focus on metal casting and fabrication, scheduled for Wednesday, November 20, from 12 to 1 PM Eastern Standard Time.</li>
 	<li>Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.</li>
 	<li>The webinar will be available on demand for those who cannot attend live, highlighting the support from Redstone Manufacturing.</li>
</ul><br/>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Speaker 2 introduces Scott MacKenzie as a passionate industry professional dedicated to sharing innovations and trends in manufacturing.</li>
 	<li>Scott thanks the listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li>
 	<li>The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain, focusing on cybersecurity.</li>
 	<li>Scott introduces Laia Garcia Padro with Ackcent, the guest for the episode, and mentions her local connection to Barcelona.</li>
</ul><br/>
<h3>Laia Ackcent's Background and Role</h3>
<ul>
 	<li>Laia shares her background, including her education in law, management, and psychology, and her career shift into cybersecurity.</li>
 	<li>She explains her current role in securing the human part of cybersecurity, emphasizing the importance of understanding risks and changing behaviors.</li>
 	<li>Scott and Laia discuss the human component in technology and its significance in the manufacturing industry.</li>
 	<li>Laia mentions that her company, Ackcent, is celebrating its 10th anniversary and she has been with the company for eight years.</li>
</ul><br/>
<h3>The Human Component in Cybersecurity</h3>
<ul>
 	<li>Scott and Laia discuss the reluctance of manufacturers to address cybersecurity concerns, focusing on the human aspect.</li>
 	<li>Laia explains that early integration of security measures is crucial to avoid complications later on.</li>
 	<li>They talk about the common misconception that cybersecurity is an obstacle rather than a necessary precaution.</li>
 	<li>Laia highlights the importance of being aware of the risks and partnering with experts to stay updated on evolving threats.</li>
</ul><br/>
<h3>Educating and Training Employees</h3>
<ul>
 	<li>Laia emphasizes the need for continuous education and awareness among employees to prevent cybersecurity incidents.</li>
 	<li>She discusses the challenges of changing habits, such as reusing passwords, and the importance of using tools like password managers.</li>
 	<li>Scott and Laia talk about the role of new hires in maintaining security culture and the importance of starting from the basics.</li>
 	<li>Laia stresses the importance of creating a culture where employees feel responsible and comfortable reporting security issues.</li>
</ul><br/>
<h3>Handling Cybersecurity Incidents</h3>
<ul>
 	<li>Laia explains Ackcent's approach to handling cybersecurity incidents, including auditing environments for vulnerabilities and monitoring for threats.</li>
 	<li>She describes the role of the blue team in responding to alarms and addressing potential threats.</li>
 	<li>Scott and Laia discuss the importance of collaboration within the cybersecurity industry to share knowledge and address new threats.</li>
 	<li>Laia highlights the evolving nature of cybercrime and the need for organizations to stay vigilant and prepared.</li>
</ul><br/>
<h3>The Role of Trusted Individuals in Cybersecurity</h3>
<ul>
 	<li>Scott and Laia discuss the importance of finding trusted individuals to help with cybersecurity efforts.</li>
 	<li>Laia mentions that Ackcent provides various services beyond her role, including auditing and monitoring.</li>
 	<li>They talk about the importance of having a baseline of security measures to reduce the risk of cyberattacks.</li>
 	<li>Laia emphasizes the need for organizations to be ready for when, not if, a cybersecurity incident occurs.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by emphasizing the importance of having cybersecurity conversations and addressing the human component.</li>
 	<li>Laia provides her contact information and encourages listeners to reach out for more information.</li>
 	<li>Scott thanks Laia for her insights and encourages listeners to stay connected and informed about cybersecurity.</li>
 	<li>The podcast concludes with a reminder to be brave and innovative in addressing cybersecurity challenges.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LAIA GARCIA PADRO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/laia-garcia-padró-870790158/" target="_blank" rel="noopener">https://www.linkedin.com/in/laia-garcia-padró-870790158/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ackcent/" target="_blank" rel="noopener">https://www.linkedin.com/company/ackcent/</a>

<strong>Company Website:</strong> <a href="https://ackcent.com/" target="_blank" rel="noopener">https://ackcent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/1WVG7gUJ3Xc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/laia-garcia-padro-with-ackcent-cybersecurity]]></link><guid isPermaLink="false">b7cd538d-f250-4182-9c9a-e6f79867f323</guid><itunes:image href="https://artwork.captivate.fm/1e2e616f-9f68-46f5-bb2b-eade67c1197d/Srt3gwcbn2ybn9WWIOaxQZf9.png"/><pubDate>Fri, 15 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/06743c6b-13e5-4db5-8802-2235d939ad94/Laia-Ackcent-Mp3.mp3" length="33274799" type="audio/mpeg"/><itunes:duration>23:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/f194e6ae-4d50-4bec-9d94-7d3238699d3b/index.html" type="text/html"/></item><item><title>Israel Ortiz with Accruent</title><itunes:title>Israel Ortiz with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Israel Ortiz, VP and GM at Accruent </strong>about "Accruent's Space Intelligence Platform for optimizing building assets"<strong>.</strong>
<div>

Scott MacKenzie and Israel Ortiz discuss the evolution of Accruent's Space Intelligence (ASI) platform, which helps organizations optimize their workplace utilization and property management. ASI integrates data from various sources, including booking information, facility costs, and leasing data, to provide comprehensive insights. This enables decision-making on space consolidation, expansion, and energy management. Future plans include AI enhancements for scenario planning and recommendations. The platform aims to improve employee experience, collaboration, and cost efficiency by providing visual tools and data-driven suggestions. Ortiz emphasizes the importance of customer feedback in driving product development and staying ahead in the fast-evolving technology landscape.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Israel Ortiz (IOrtiz@accruent.com) to learn more about Accruent's Space Intelligence solution.</li>
 	<li>[ ] Connect with Israel Ortiz on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights Event Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and the event, highlighting its importance and the presence of industrial professionals.</li>
 	<li>Scott mentions the location of the event in San Antonio, Texas, and the excitement surrounding it.</li>
 	<li>The platform is described as celebrating industrial professionals and their contributions to solving problems and changing the world.</li>
 	<li>Scott introduces Israel Ortiz, who is in the "hot seat" to discuss the event and his role.</li>
</ul><br/>
<h3>Introduction to Israel Ortiz and ASI</h3>
<ul>
 	<li>Israel Ortiz explains the changes in his life since the previous year, including a shift in focus to ASI (Accruent Space Intelligence).</li>
 	<li>Israel describes ASI as a tool that helps workplaces function better, whether in higher education or corporate settings.</li>
 	<li>Scott inquires about the relevance of ASI in managing property vacancy, especially in the current real estate market.</li>
 	<li>Israel clarifies the concept of an asset, differentiating between industrial and building assets, and discusses the impact of COVID-19 on workplace utilization.</li>
</ul><br/>
<h3>Challenges in Property Management and ASI Solutions</h3>
<ul>
 	<li>Israel discusses the challenges faced by property managers in determining the right portfolio of properties and the utilization of spaces.</li>
 	<li>He explains how ASI helps by providing a better snapshot of space utilization and occupancy, aiding in decision-making.</li>
 	<li>Scott asks for more details on how ASI works, prompting Israel to explain the manual processes previously used and how ASI streamlines these processes.</li>
 	<li>Israel highlights the integration of various data sources within ASI, including booking information, facility costs, and leasing data, to provide comprehensive insights.</li>
</ul><br/>
<h3>AI and Future Enhancements in ASI</h3>
<ul>
 	<li>Israel mentions the future integration of AI in ASI to automate scenario planning and decision-making.</li>
 	<li>Scott inquires about the potential for digital twins, and Israel explains the current and future capabilities of interactive maps and Wi-Fi data gathering.</li>
 	<li>Israel shares examples of how ASI helps in reimagining office spaces for better collaboration and employee engagement.</li>
 	<li>The discussion touches on the importance of employee experience and how ASI can enhance it by providing insights into space utilization and employee behavior.</li>
</ul><br/>
<h3>Energy Management and Customer Collaboration</h3>
<ul>
 	<li>Scott asks about energy management, and Israel confirms that it is a future area of exploration for ASI.</li>
 	<li>Israel explains the product line "Observe" and its potential for energy management integration.</li>
 	<li>Scott praises Accruent's customer-driven approach, emphasizing the importance of collaboration in developing effective solutions.</li>
 	<li>Israel reiterates the company's commitment to working closely with customers to ensure their needs are met and to stay ahead of market trends.</li>
</ul><br/>
<h3>Technological Evolution and AI Potential</h3>
<ul>
 	<li>Israel discusses the rapid evolution of technology and its impact on solving problems more effectively.</li>
 	<li>Scott and Israel talk about the limitations of Excel and the need for more advanced solutions.</li>
 	<li>Israel shares an example of how Accruent helps customers gather facility condition information more efficiently.</li>
 	<li>The conversation highlights the potential of AI in providing recommendations and automating decision-making processes.</li>
</ul><br/>
<h3>AI Applications and Customer Benefits</h3>
<ul>
 	<li>Israel explains how AI can provide recommendations for asset replacement and OEM selection based on data analysis.</li>
 	<li>He discusses the potential of AI in event management for higher education, using the example of the "bot Maurice" to streamline event planning.</li>
 	<li>Scott expresses confidence in Accruent's capabilities to deliver on AI-driven solutions.</li>
 	<li>The discussion concludes with Israel providing his contact information for listeners interested in learning more about ASI and Accruent.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of finding the right professionals to guide organizations through changes.</li>
 	<li>He highlights the value of the insights shared by Israel and the potential of ASI to help manage assets effectively.</li>
 	<li>Scott encourages listeners to connect with Israel and other professionals to stay ahead in the rapidly changing industry.</li>
 	<li>The podcast ends with a call to action for listeners to engage with the Industrial Talk network and its resources.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ISRAEL ORTIZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/isortiz/" target="_blank" rel="noopener">https://www.linkedin.com/in/isortiz/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/iDaiRH7CBmo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Israel Ortiz, VP and GM at Accruent </strong>about "Accruent's Space Intelligence Platform for optimizing building assets"<strong>.</strong>
<div>

Scott MacKenzie and Israel Ortiz discuss the evolution of Accruent's Space Intelligence (ASI) platform, which helps organizations optimize their workplace utilization and property management. ASI integrates data from various sources, including booking information, facility costs, and leasing data, to provide comprehensive insights. This enables decision-making on space consolidation, expansion, and energy management. Future plans include AI enhancements for scenario planning and recommendations. The platform aims to improve employee experience, collaboration, and cost efficiency by providing visual tools and data-driven suggestions. Ortiz emphasizes the importance of customer feedback in driving product development and staying ahead in the fast-evolving technology landscape.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Israel Ortiz (IOrtiz@accruent.com) to learn more about Accruent's Space Intelligence solution.</li>
 	<li>[ ] Connect with Israel Ortiz on LinkedIn.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights Event Introduction</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and the event, highlighting its importance and the presence of industrial professionals.</li>
 	<li>Scott mentions the location of the event in San Antonio, Texas, and the excitement surrounding it.</li>
 	<li>The platform is described as celebrating industrial professionals and their contributions to solving problems and changing the world.</li>
 	<li>Scott introduces Israel Ortiz, who is in the "hot seat" to discuss the event and his role.</li>
</ul><br/>
<h3>Introduction to Israel Ortiz and ASI</h3>
<ul>
 	<li>Israel Ortiz explains the changes in his life since the previous year, including a shift in focus to ASI (Accruent Space Intelligence).</li>
 	<li>Israel describes ASI as a tool that helps workplaces function better, whether in higher education or corporate settings.</li>
 	<li>Scott inquires about the relevance of ASI in managing property vacancy, especially in the current real estate market.</li>
 	<li>Israel clarifies the concept of an asset, differentiating between industrial and building assets, and discusses the impact of COVID-19 on workplace utilization.</li>
</ul><br/>
<h3>Challenges in Property Management and ASI Solutions</h3>
<ul>
 	<li>Israel discusses the challenges faced by property managers in determining the right portfolio of properties and the utilization of spaces.</li>
 	<li>He explains how ASI helps by providing a better snapshot of space utilization and occupancy, aiding in decision-making.</li>
 	<li>Scott asks for more details on how ASI works, prompting Israel to explain the manual processes previously used and how ASI streamlines these processes.</li>
 	<li>Israel highlights the integration of various data sources within ASI, including booking information, facility costs, and leasing data, to provide comprehensive insights.</li>
</ul><br/>
<h3>AI and Future Enhancements in ASI</h3>
<ul>
 	<li>Israel mentions the future integration of AI in ASI to automate scenario planning and decision-making.</li>
 	<li>Scott inquires about the potential for digital twins, and Israel explains the current and future capabilities of interactive maps and Wi-Fi data gathering.</li>
 	<li>Israel shares examples of how ASI helps in reimagining office spaces for better collaboration and employee engagement.</li>
 	<li>The discussion touches on the importance of employee experience and how ASI can enhance it by providing insights into space utilization and employee behavior.</li>
</ul><br/>
<h3>Energy Management and Customer Collaboration</h3>
<ul>
 	<li>Scott asks about energy management, and Israel confirms that it is a future area of exploration for ASI.</li>
 	<li>Israel explains the product line "Observe" and its potential for energy management integration.</li>
 	<li>Scott praises Accruent's customer-driven approach, emphasizing the importance of collaboration in developing effective solutions.</li>
 	<li>Israel reiterates the company's commitment to working closely with customers to ensure their needs are met and to stay ahead of market trends.</li>
</ul><br/>
<h3>Technological Evolution and AI Potential</h3>
<ul>
 	<li>Israel discusses the rapid evolution of technology and its impact on solving problems more effectively.</li>
 	<li>Scott and Israel talk about the limitations of Excel and the need for more advanced solutions.</li>
 	<li>Israel shares an example of how Accruent helps customers gather facility condition information more efficiently.</li>
 	<li>The conversation highlights the potential of AI in providing recommendations and automating decision-making processes.</li>
</ul><br/>
<h3>AI Applications and Customer Benefits</h3>
<ul>
 	<li>Israel explains how AI can provide recommendations for asset replacement and OEM selection based on data analysis.</li>
 	<li>He discusses the potential of AI in event management for higher education, using the example of the "bot Maurice" to streamline event planning.</li>
 	<li>Scott expresses confidence in Accruent's capabilities to deliver on AI-driven solutions.</li>
 	<li>The discussion concludes with Israel providing his contact information for listeners interested in learning more about ASI and Accruent.</li>
</ul><br/>
<h3>Closing Remarks and Call to Action</h3>
<ul>
 	<li>Scott wraps up the conversation, emphasizing the importance of finding the right professionals to guide organizations through changes.</li>
 	<li>He highlights the value of the insights shared by Israel and the potential of ASI to help manage assets effectively.</li>
 	<li>Scott encourages listeners to connect with Israel and other professionals to stay ahead in the rapidly changing industry.</li>
 	<li>The podcast ends with a call to action for listeners to engage with the Industrial Talk network and its resources.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ISRAEL ORTIZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/isortiz/" target="_blank" rel="noopener">https://www.linkedin.com/in/isortiz/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/iDaiRH7CBmo
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/israel-ortiz-with-accruent]]></link><guid isPermaLink="false">ef700b63-f26b-42f2-b304-b54ed31e83d2</guid><itunes:image href="https://artwork.captivate.fm/50cc8dc1-af0a-4e75-8d17-4fd20473cea8/VKvsOAdhOHoOdNYeOpsIKXzR.png"/><pubDate>Wed, 13 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/9ef6b6f3-b6a7-4a7e-b09e-b44d5f615951/Israel-Ortiz-Mp3.mp3" length="28307951" type="audio/mpeg"/><itunes:duration>19:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ed8d56e5-37f4-4ea0-922b-38d56302a307/index.html" type="text/html"/></item><item><title>Kieran Gilmurray with Technology Transformation Group</title><itunes:title>Kieran Gilmurray with Technology Transformation Group</itunes:title><description><![CDATA[<div>

Scott MacKenzie hosts an industrial podcast, emphasizing education, collaboration, and innovation. He interviews Kieran Gilmurray, an expert in business technology with 30 years of experience. They discuss generative AI, highlighting its potential in industries like manufacturing. Kieran explains that generative AI, unlike traditional AI, allows for natural language queries and is more accessible and cost-effective. He stresses the importance of AI literacy, change management, and strategic business planning. Despite the hype, Kieran advises focusing on practical applications and ensuring AI is tied to business goals. He encourages continuous learning and collaboration to stay ahead in the rapidly evolving tech landscape.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Kieran Gilmurray on his website KieranGilmurray.com or on LinkedIn to learn more about generative AI and its applications.</li>
 	<li>[ ] Explore ways to incorporate generative AI into your manufacturing or business processes, focusing on automating mundane tasks and improving decision-making.</li>
 	<li>[ ] Implement a comprehensive education and change management program to help your team understand the benefits and risks of generative AI and how to use it effectively.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott thanks listeners for their support and highlights the importance of education, collaboration, and innovation in the industry.</li>
 	<li>The podcast is described as the "Spotify for industry," aiming to amplify conversations and content related to industrial trends and innovations.</li>
 	<li>Scott mentions the importance of trusted professionals and the need for companies to be resilient and successful through innovation.</li>
</ul><br/>
<h3>Announcement of Upcoming Event and Generative AI Discussion</h3>
<ul>
 	<li>Scott promotes an upcoming event by Iris, focusing on thermographic sustainability and factory tours.</li>
 	<li>He encourages listeners to sign up for the event, which will be available on demand.</li>
 	<li>Scott introduces the main topic of the episode: a conversation with Kieran Gil Murray about generative AI.</li>
 	<li>Kieran is described as a professional with extensive experience in business technology, automation, AI, and data analytics.</li>
</ul><br/>
<h3>Kieran Gil Murray's Background and Experience</h3>
<ul>
 	<li>Kieran shares his background, mentioning his 30 years of experience in various roles and industries.</li>
 	<li>He emphasizes the importance of automation, AI, and data analytics in business transformation.</li>
 	<li>Kieran discusses his experience working with top organizations and the challenges of implementing technology in businesses.</li>
 	<li>He highlights the need for a balanced approach to technology, including running businesses during good and bad times to understand leadership effectively.</li>
</ul><br/>
<h3>Understanding Generative AI</h3>
<ul>
 	<li>Kieran explains generative AI as a subset of artificial intelligence that mimics human skills and intellect.</li>
 	<li>He contrasts generative AI with traditional AI, which required significant resources and time to build and maintain.</li>
 	<li>Kieran describes how generative AI models like GPT-3 can provide answers to a wide variety of questions in human-like language.</li>
 	<li>He emphasizes the accessibility and cost-effectiveness of generative AI, making it a democratized technology.</li>
</ul><br/>
<h3>Challenges and Accuracy of Generative AI</h3>
<ul>
 	<li>Scott asks about ensuring the accuracy of generative AI answers.</li>
 	<li>Kieran explains the concept of hallucinations in generative AI, where the model provides plausible but incorrect answers.</li>
 	<li>He shares examples of AI-generated content being used inappropriately, such as lawyers using AI-generated legal cases.</li>
 	<li>Kieran advises validating AI-generated answers by checking multiple sources, asking for references, and using other tools for cross-verification.</li>
</ul><br/>
<h3>Practical Applications of Generative AI in Industry</h3>
<ul>
 	<li>Scott inquires about how manufacturers can leverage generative AI.</li>
 	<li>Kieran discusses the potential of AI in manufacturing, including predictive maintenance, quality control, and production optimization.</li>
 	<li>He emphasizes the importance of AI education and change management to convince and train employees.</li>
 	<li>Kieran highlights the need for a balanced approach, combining AI with human expertise to achieve productive outcomes.</li>
</ul><br/>
<h3>Overcoming Resistance to Change and AI Adoption</h3>
<ul>
 	<li>Scott and Kieran discuss the challenges of overcoming resistance to change and AI adoption in organizations.</li>
 	<li>Kieran emphasizes the importance of change management and AI literacy for employees.</li>
 	<li>He shares examples of the decline in manufacturing jobs due to a lack of skills and the need for continuous education and training.</li>
 	<li>Kieran advises building teams for the future and considering a business strategy that includes people, technology, and skills development.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Kieran wrap up the conversation, emphasizing the importance of education, collaboration, and innovation.</li>
 	<li>Kieran provides his contact information, encouraging listeners to reach out for further discussions and collaboration.</li>
 	<li>Scott reiterates the importance of staying informed and active in the world of industry and AI.</li>
 	<li>The episode concludes with a reminder to visit industrialtalk.com for more information and resources.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KIERAN GILMURRAY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kierangilmurray/" target="_blank" rel="noopener">https://www.linkedin.com/in/kierangilmurray/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/thettg/" target="_blank" rel="noopener">https://www.linkedin.com/company/thettg/</a>

<strong>Company Website:</strong> <a href="https://thettg.com/" target="_blank" rel="noopener">https://thettg.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/_EMAYM9bso0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie hosts an industrial podcast, emphasizing education, collaboration, and innovation. He interviews Kieran Gilmurray, an expert in business technology with 30 years of experience. They discuss generative AI, highlighting its potential in industries like manufacturing. Kieran explains that generative AI, unlike traditional AI, allows for natural language queries and is more accessible and cost-effective. He stresses the importance of AI literacy, change management, and strategic business planning. Despite the hype, Kieran advises focusing on practical applications and ensuring AI is tied to business goals. He encourages continuous learning and collaboration to stay ahead in the rapidly evolving tech landscape.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Kieran Gilmurray on his website KieranGilmurray.com or on LinkedIn to learn more about generative AI and its applications.</li>
 	<li>[ ] Explore ways to incorporate generative AI into your manufacturing or business processes, focusing on automating mundane tasks and improving decision-making.</li>
 	<li>[ ] Implement a comprehensive education and change management program to help your team understand the benefits and risks of generative AI and how to use it effectively.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott thanks listeners for their support and highlights the importance of education, collaboration, and innovation in the industry.</li>
 	<li>The podcast is described as the "Spotify for industry," aiming to amplify conversations and content related to industrial trends and innovations.</li>
 	<li>Scott mentions the importance of trusted professionals and the need for companies to be resilient and successful through innovation.</li>
</ul><br/>
<h3>Announcement of Upcoming Event and Generative AI Discussion</h3>
<ul>
 	<li>Scott promotes an upcoming event by Iris, focusing on thermographic sustainability and factory tours.</li>
 	<li>He encourages listeners to sign up for the event, which will be available on demand.</li>
 	<li>Scott introduces the main topic of the episode: a conversation with Kieran Gil Murray about generative AI.</li>
 	<li>Kieran is described as a professional with extensive experience in business technology, automation, AI, and data analytics.</li>
</ul><br/>
<h3>Kieran Gil Murray's Background and Experience</h3>
<ul>
 	<li>Kieran shares his background, mentioning his 30 years of experience in various roles and industries.</li>
 	<li>He emphasizes the importance of automation, AI, and data analytics in business transformation.</li>
 	<li>Kieran discusses his experience working with top organizations and the challenges of implementing technology in businesses.</li>
 	<li>He highlights the need for a balanced approach to technology, including running businesses during good and bad times to understand leadership effectively.</li>
</ul><br/>
<h3>Understanding Generative AI</h3>
<ul>
 	<li>Kieran explains generative AI as a subset of artificial intelligence that mimics human skills and intellect.</li>
 	<li>He contrasts generative AI with traditional AI, which required significant resources and time to build and maintain.</li>
 	<li>Kieran describes how generative AI models like GPT-3 can provide answers to a wide variety of questions in human-like language.</li>
 	<li>He emphasizes the accessibility and cost-effectiveness of generative AI, making it a democratized technology.</li>
</ul><br/>
<h3>Challenges and Accuracy of Generative AI</h3>
<ul>
 	<li>Scott asks about ensuring the accuracy of generative AI answers.</li>
 	<li>Kieran explains the concept of hallucinations in generative AI, where the model provides plausible but incorrect answers.</li>
 	<li>He shares examples of AI-generated content being used inappropriately, such as lawyers using AI-generated legal cases.</li>
 	<li>Kieran advises validating AI-generated answers by checking multiple sources, asking for references, and using other tools for cross-verification.</li>
</ul><br/>
<h3>Practical Applications of Generative AI in Industry</h3>
<ul>
 	<li>Scott inquires about how manufacturers can leverage generative AI.</li>
 	<li>Kieran discusses the potential of AI in manufacturing, including predictive maintenance, quality control, and production optimization.</li>
 	<li>He emphasizes the importance of AI education and change management to convince and train employees.</li>
 	<li>Kieran highlights the need for a balanced approach, combining AI with human expertise to achieve productive outcomes.</li>
</ul><br/>
<h3>Overcoming Resistance to Change and AI Adoption</h3>
<ul>
 	<li>Scott and Kieran discuss the challenges of overcoming resistance to change and AI adoption in organizations.</li>
 	<li>Kieran emphasizes the importance of change management and AI literacy for employees.</li>
 	<li>He shares examples of the decline in manufacturing jobs due to a lack of skills and the need for continuous education and training.</li>
 	<li>Kieran advises building teams for the future and considering a business strategy that includes people, technology, and skills development.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and Kieran wrap up the conversation, emphasizing the importance of education, collaboration, and innovation.</li>
 	<li>Kieran provides his contact information, encouraging listeners to reach out for further discussions and collaboration.</li>
 	<li>Scott reiterates the importance of staying informed and active in the world of industry and AI.</li>
 	<li>The episode concludes with a reminder to visit industrialtalk.com for more information and resources.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KIERAN GILMURRAY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kierangilmurray/" target="_blank" rel="noopener">https://www.linkedin.com/in/kierangilmurray/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/thettg/" target="_blank" rel="noopener">https://www.linkedin.com/company/thettg/</a>

<strong>Company Website:</strong> <a href="https://thettg.com/" target="_blank" rel="noopener">https://thettg.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/_EMAYM9bso0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kieran-gilmurray]]></link><guid isPermaLink="false">358a2dbd-1271-4e20-b96c-20371ceaf3ca</guid><itunes:image href="https://artwork.captivate.fm/596eec6f-9cc9-4c48-be5a-b3625e16ddd5/tKCSWktKL3MfVfKQWEa3osIv.png"/><pubDate>Mon, 11 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/0cf03506-af22-447c-9547-cd79502c3018/Kieran-Gilmurray-Conversation-Mp3.mp3" length="50110127" type="audio/mpeg"/><itunes:duration>34:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Doug Trout with Precision Metalforming Association (PMA)</title><itunes:title>Doug Trout with Precision Metalforming Association (PMA)</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Doug Trout, Director of Exhibitions at Precision Metalforming Association (PMA) </strong>about "<span>PMA providing tools for manufacturing success</span>"<strong>.</strong>
<div>

Scott MacKenzie and Doug Trout discuss the importance of collaboration and innovation in the manufacturing industry, highlighting the Precision Metalforming Association (PMA) and its role in supporting industry professionals. They emphasize the value of trade shows like Fabtech, where exhibitors and attendees can connect, share knowledge, and showcase the latest technologies. Trout, the director of exhibitions, explains his role in organizing the metal forming section of FABTECH, which includes metal stamping, tool and die press automation, and robotics. He underscores the significance of having demonstrable products and the power of face-to-face interactions in fostering business relationships.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Get in touch with Doug Trout at PMA (dtrout@pma.org) to learn more about exhibiting at Fabtech.</li>
 	<li>[ ] Check out the FABTECH website at fabtech-expo.com for information and resources on exhibiting.</li>
 	<li>[ ] Connect with Doug Trout on LinkedIn to stay updated on Fabtech and PMA.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners and celebrates industry professionals for their boldness, bravery, innovation, collaboration, and problem-solving skills.</li>
 	<li>Scott MacKenzie mentions the sponsorship by PMA and encourages listeners to visit pma.org.</li>
 	<li>Scott MacKenzie highlights the excitement and passion at Fabtech in Orlando, Florida, emphasizing the vast technology on display.</li>
</ul><br/>
<h3>Introduction of Doug Trout</h3>
<ul>
 	<li>Scott MacKenzie introduces Doug Trout, the director of exhibitions, and expresses excitement about the event.</li>
 	<li>Doug Trout shares his positive experience at FABTECH, despite initial concerns about the hurricane.</li>
 	<li>Doug Trout describes the success of the event, with exhibitors and attendees being extremely excited.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the criteria for determining success at the event, focusing on interactions and solutions provided.</li>
</ul><br/>
<h3>Collaboration and Technology at FABTECH</h3>
<ul>
 	<li>Doug Trout emphasizes the collegial and collaborative nature of the event, where exhibitors are open to helping attendees.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the importance of finding trusted individuals to help with manufacturing challenges.</li>
 	<li>Doug Trout highlights the collaboration among exhibitors, with each contributing to the overall success of the event.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the wide range of technologies and solutions available at FABTECH, from metal stamping to robotics.</li>
</ul><br/>
<h3>Innovation and Evolution at FABTECH</h3>
<ul>
 	<li>Scott MacKenzie and Doug Trout discuss the evolution of technology and innovation at Fabtech, with a focus on precision and automation.</li>
 	<li>Doug Trout shares his experience of being amazed by the latest technologies and the genius behind them.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the role of AI and data analysis in enhancing manufacturing processes.</li>
 	<li>Doug Trout explains his role as the director of exhibitions, overseeing the metal forming section of the show.</li>
</ul><br/>
<h3>Support and Resources for Exhibitors</h3>
<ul>
 	<li>Doug Trout describes the strategic management team responsible for organizing FABTECH and their respective responsibilities.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the importance of having demonstrable products and starting conversations with attendees.</li>
 	<li>Doug Trout shares a personal anecdote about the complexity of a simple metal part, highlighting the intellectual horsepower behind such innovations.</li>
 	<li>Doug Trout emphasizes the support and resources available for first-time exhibitors, including hand-holding and guidance.</li>
</ul><br/>
<h3>Future of Trade Shows and Final Thoughts</h3>
<ul>
 	<li>Doug Trout discusses the ongoing relevance of trade shows, despite some skepticism about their future.</li>
 	<li>Scott MacKenzie and Doug Trout agree that face-to-face interactions and handshakes are irreplaceable in business relationships.</li>
 	<li>Doug Trout highlights the importance of exhibitors bringing their A game and making FABTECH their biggest marketing initiative of the year.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the importance of collaboration and finding organizations like PMA to help with the manufacturing journey.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the excitement and importance of FABTECH.</li>
 	<li>Doug Trout provides contact information for those interested in participating in Fabtech, including email and LinkedIn.</li>
 	<li>Scott MacKenzie thanks Doug Trout and encourages listeners to visit pma.org for more information.</li>
 	<li>The podcast concludes with a reminder to stay tuned for more conversations and to visit industrialtalk.com for more content.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DOUG TROUT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/doug-trout-2641441b/" target="_blank" rel="noopener">https://www.linkedin.com/in/doug-trout-2641441b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/precision-metalforming-association/" target="_blank" rel="noopener">https://www.linkedin.com/company/precision-metalforming-association/</a>

<strong>Company Website:</strong> <a href="https://www.pma.org/home/" target="_blank" rel="noopener">https://www.pma.org/home/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/UbjlVAcfYGE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>Doug Trout, Director of Exhibitions at Precision Metalforming Association (PMA) </strong>about "<span>PMA providing tools for manufacturing success</span>"<strong>.</strong>
<div>

Scott MacKenzie and Doug Trout discuss the importance of collaboration and innovation in the manufacturing industry, highlighting the Precision Metalforming Association (PMA) and its role in supporting industry professionals. They emphasize the value of trade shows like Fabtech, where exhibitors and attendees can connect, share knowledge, and showcase the latest technologies. Trout, the director of exhibitions, explains his role in organizing the metal forming section of FABTECH, which includes metal stamping, tool and die press automation, and robotics. He underscores the significance of having demonstrable products and the power of face-to-face interactions in fostering business relationships.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Get in touch with Doug Trout at PMA (dtrout@pma.org) to learn more about exhibiting at Fabtech.</li>
 	<li>[ ] Check out the FABTECH website at fabtech-expo.com for information and resources on exhibiting.</li>
 	<li>[ ] Connect with Doug Trout on LinkedIn to stay updated on Fabtech and PMA.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners and celebrates industry professionals for their boldness, bravery, innovation, collaboration, and problem-solving skills.</li>
 	<li>Scott MacKenzie mentions the sponsorship by PMA and encourages listeners to visit pma.org.</li>
 	<li>Scott MacKenzie highlights the excitement and passion at Fabtech in Orlando, Florida, emphasizing the vast technology on display.</li>
</ul><br/>
<h3>Introduction of Doug Trout</h3>
<ul>
 	<li>Scott MacKenzie introduces Doug Trout, the director of exhibitions, and expresses excitement about the event.</li>
 	<li>Doug Trout shares his positive experience at FABTECH, despite initial concerns about the hurricane.</li>
 	<li>Doug Trout describes the success of the event, with exhibitors and attendees being extremely excited.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the criteria for determining success at the event, focusing on interactions and solutions provided.</li>
</ul><br/>
<h3>Collaboration and Technology at FABTECH</h3>
<ul>
 	<li>Doug Trout emphasizes the collegial and collaborative nature of the event, where exhibitors are open to helping attendees.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the importance of finding trusted individuals to help with manufacturing challenges.</li>
 	<li>Doug Trout highlights the collaboration among exhibitors, with each contributing to the overall success of the event.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the wide range of technologies and solutions available at FABTECH, from metal stamping to robotics.</li>
</ul><br/>
<h3>Innovation and Evolution at FABTECH</h3>
<ul>
 	<li>Scott MacKenzie and Doug Trout discuss the evolution of technology and innovation at Fabtech, with a focus on precision and automation.</li>
 	<li>Doug Trout shares his experience of being amazed by the latest technologies and the genius behind them.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the role of AI and data analysis in enhancing manufacturing processes.</li>
 	<li>Doug Trout explains his role as the director of exhibitions, overseeing the metal forming section of the show.</li>
</ul><br/>
<h3>Support and Resources for Exhibitors</h3>
<ul>
 	<li>Doug Trout describes the strategic management team responsible for organizing FABTECH and their respective responsibilities.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the importance of having demonstrable products and starting conversations with attendees.</li>
 	<li>Doug Trout shares a personal anecdote about the complexity of a simple metal part, highlighting the intellectual horsepower behind such innovations.</li>
 	<li>Doug Trout emphasizes the support and resources available for first-time exhibitors, including hand-holding and guidance.</li>
</ul><br/>
<h3>Future of Trade Shows and Final Thoughts</h3>
<ul>
 	<li>Doug Trout discusses the ongoing relevance of trade shows, despite some skepticism about their future.</li>
 	<li>Scott MacKenzie and Doug Trout agree that face-to-face interactions and handshakes are irreplaceable in business relationships.</li>
 	<li>Doug Trout highlights the importance of exhibitors bringing their A game and making FABTECH their biggest marketing initiative of the year.</li>
 	<li>Scott MacKenzie and Doug Trout discuss the importance of collaboration and finding organizations like PMA to help with the manufacturing journey.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the excitement and importance of FABTECH.</li>
 	<li>Doug Trout provides contact information for those interested in participating in Fabtech, including email and LinkedIn.</li>
 	<li>Scott MacKenzie thanks Doug Trout and encourages listeners to visit pma.org for more information.</li>
 	<li>The podcast concludes with a reminder to stay tuned for more conversations and to visit industrialtalk.com for more content.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DOUG TROUT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/doug-trout-2641441b/" target="_blank" rel="noopener">https://www.linkedin.com/in/doug-trout-2641441b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/precision-metalforming-association/" target="_blank" rel="noopener">https://www.linkedin.com/company/precision-metalforming-association/</a>

<strong>Company Website:</strong> <a href="https://www.pma.org/home/" target="_blank" rel="noopener">https://www.pma.org/home/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/UbjlVAcfYGE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/doug-trout-precision-metalforming-association-pma]]></link><guid isPermaLink="false">21d445aa-0fcd-4813-baa8-2e1410595003</guid><itunes:image href="https://artwork.captivate.fm/40a30bc3-f1c4-4d50-b5d1-b962ce240a17/O4bnMTWg1bLqtG58ebxw7kdC.png"/><pubDate>Fri, 08 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/d0bb99e1-1856-4828-aecc-b1887e10239e/Doug-Trout-PMA-Mp3.mp3" length="25822511" type="audio/mpeg"/><itunes:duration>17:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType></item><item><title>Gilles Mepossi Noutcha with Accruent</title><itunes:title>Gilles Mepossi Noutcha with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Gilles Mepossi Noutcha, Vice President at Accruent </strong>about "Comprehensive solutions for managing telcom assets"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial talk podcast episode featuring Gilles Mepossi Noutcha, General Manager for the Sites Portfolio at Accruent. Mepossi discusses two of Accruent's products: Lucernex, a real estate management software for retailers, and Siterra, which manages telco tower assets. Lucernex helps retailers optimize their real estate portfolios by managing lease terms, project management, and lease accounting. Siterra assists telco companies in managing their tower assets, including lease management and joint usage. Mepossi also highlights Accruent's compliance with international lease accounting standards and their customer-centric approach, emphasizing global market knowledge and post-sale support.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Gilles Mepossi Noutcha on LinkedIn.</li>
 	<li>[ ] Explore Accruent's solutions for managing real estate assets, especially in the telecom and retail sectors.</li>
 	<li>[ ] Investigate how Accruent's products can help with integrating document management capabilities.</li>
 	<li>[ ] Follow up on Accruent's plans to incorporate AI into their real estate portfolio management solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the platform's focus on celebrating industry professionals.</li>
 	<li>Scott introduces the event, Insights on Site, highlighting the presence of problem solvers and the lively atmosphere.</li>
 	<li>Scott introduces the guest, Mepossi, who will be the main speaker for the session.</li>
 	<li>Mepossi greets the audience and confirms his home base is Houston, despite previous discussions about the UK.</li>
</ul><br/>
<h3>Mepossi's Background and Role</h3>
<ul>
 	<li>Mepossi introduces himself as Gilles Mepossi Noutcha, generally known as Mepossi.</li>
 	<li>He explains his role as the General Manager for the Sites Portfolio at Accruent, overseeing two products: Lucernex and Siterra.</li>
 	<li>Lucernex is a real estate management software for diverse clientele, including dialysis centers and corporate clients.</li>
 	<li>Siterra manages real estate for telco companies, helping them maintain their network infrastructure.</li>
</ul><br/>
<h3>Overview of Lucernex and Its Functionality</h3>
<ul>
 	<li>Mepossi describes Lucernex as a solution for managing the real estate portfolio of retailers, from planning and site selection to operations and optimization.</li>
 	<li>The software helps manage lease terms and critical dates, providing a one-stop shop for all real estate-related information.</li>
 	<li>Mepossi explains the importance of project management and lease administration in the retail industry.</li>
 	<li>He highlights the configurability of Lucernex, allowing it to customize to unique business use cases.</li>
</ul><br/>
<h3>Data Population and Integration with Red Eye</h3>
<ul>
 	<li>Scott inquires about how Lucernex populates data for both Greenfield and Brownfield locations.</li>
 	<li>Mepossi explains the straightforward process for Greenfield locations, involving uploading site information and configuring workflows.</li>
 	<li>For Brownfield locations, Lucernex can migrate data from existing systems, ensuring a smooth transition.</li>
 	<li>Mepossi mentions the recent acquisition of Red Eye, which will integrate with Lucernex to enhance document management capabilities.</li>
</ul><br/>
<h3>Introduction to Cytera and Telco Management</h3>
<ul>
 	<li>Scott shifts the conversation to Siterra, the second product in Mepossi's portfolio, focusing on telco tower management.</li>
 	<li>Mepossi explains that Siterra helps telco companies manage their assets, including renovation and expansion of towers.</li>
 	<li>He discusses the shift in the industry where telco companies offload tower assets to specialized operators for better optimization.</li>
 	<li>Siterra allows telco operators to market their assets to multiple end customers, enhancing efficiency and reducing costs.</li>
</ul><br/>
<h3>Changes in UK Lease Treatment and Compliance</h3>
<ul>
 	<li>Scott asks about changes in the UK regarding lease treatment, specifically the FRS 102 amendment.</li>
 	<li>Mepossi explains that the new standard aligns UK lease treatment with international standards, requiring lease liabilities to be reflected on the balance sheet.</li>
 	<li>He reassures that Lucernex is already compliant with the international standard, positioning it well to help UK and Irish customers comply with the new regulation.</li>
 	<li>Mepossi emphasizes Accruent's commitment to staying current with global regulations and supporting customers accordingly.</li>
</ul><br/>
<h3>Accruent's Global Strategy and Customer Focus</h3>
<ul>
 	<li>Scott inquires about how Accruent stays current with global changes and adapts its solutions.</li>
 	<li>Mepossi outlines Accruent's approach, focusing on a comprehensive offering beyond just the product, including local market knowledge, regulatory compliance, and post-sale support.</li>
 	<li>He highlights the importance of a strong product, local sales force, and customer success organization in supporting global customers.</li>
 	<li>Mepossi reiterates Accruent's commitment to continuous improvement and supporting customers in compliance with local regulations.</li>
</ul><br/>
<h3>Optimizing Property with Lucernex</h3>
<ul>
 	<li>Scott asks how Lucernex helps optimize property assets.</li>
 	<li>Mepossi explains that Lucernex provides data to help make decisions about renewing, exiting, or optimizing leases.</li>
 	<li>The system simplifies lease documents, providing insights into cost per square footage and lease obligations.</li>
 	<li>Lucernex helps users efficiently analyze data to make informed decisions about property management.</li>
</ul><br/>
<h3>Incorporating AI in Lucernex</h3>
<ul>
 	<li>Scott inquires about the potential for incorporating AI in Lucernex.</li>
 	<li>Mepossi shares that Accruent is exploring AI integration to enhance efficiency in workflows and decision-making.</li>
 	<li>He mentions ongoing discussions with customers to identify specific use cases for AI in real estate management.</li>
 	<li>The goal is to leverage AI to provide quicker access to necessary information and support more efficient decision-making.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Mepossi.</li>
 	<li>Mepossi provides his LinkedIn profile and encourages listeners to reach out for further discussions.</li>
 	<li>Scott wraps up the conversation, emphasizing the importance of problem solvers and the role of Accruent in managing telco assets.</li>
 	<li>The podcast concludes with a call to action for listeners to connect with Mepossi and explore Accruent's solutions.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GILLES MEPOSSI NOUTCHA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gilles-mepossi-noutcha-58a18550/" target="_blank" rel="noopener">https://www.linkedin.com/in/gilles-mepossi-noutcha-58a18550/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Svwk48MKc2g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Gilles Mepossi Noutcha, Vice President at Accruent </strong>about "Comprehensive solutions for managing telcom assets"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial talk podcast episode featuring Gilles Mepossi Noutcha, General Manager for the Sites Portfolio at Accruent. Mepossi discusses two of Accruent's products: Lucernex, a real estate management software for retailers, and Siterra, which manages telco tower assets. Lucernex helps retailers optimize their real estate portfolios by managing lease terms, project management, and lease accounting. Siterra assists telco companies in managing their tower assets, including lease management and joint usage. Mepossi also highlights Accruent's compliance with international lease accounting standards and their customer-centric approach, emphasizing global market knowledge and post-sale support.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Gilles Mepossi Noutcha on LinkedIn.</li>
 	<li>[ ] Explore Accruent's solutions for managing real estate assets, especially in the telecom and retail sectors.</li>
 	<li>[ ] Investigate how Accruent's products can help with integrating document management capabilities.</li>
 	<li>[ ] Follow up on Accruent's plans to incorporate AI into their real estate portfolio management solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the platform's focus on celebrating industry professionals.</li>
 	<li>Scott introduces the event, Insights on Site, highlighting the presence of problem solvers and the lively atmosphere.</li>
 	<li>Scott introduces the guest, Mepossi, who will be the main speaker for the session.</li>
 	<li>Mepossi greets the audience and confirms his home base is Houston, despite previous discussions about the UK.</li>
</ul><br/>
<h3>Mepossi's Background and Role</h3>
<ul>
 	<li>Mepossi introduces himself as Gilles Mepossi Noutcha, generally known as Mepossi.</li>
 	<li>He explains his role as the General Manager for the Sites Portfolio at Accruent, overseeing two products: Lucernex and Siterra.</li>
 	<li>Lucernex is a real estate management software for diverse clientele, including dialysis centers and corporate clients.</li>
 	<li>Siterra manages real estate for telco companies, helping them maintain their network infrastructure.</li>
</ul><br/>
<h3>Overview of Lucernex and Its Functionality</h3>
<ul>
 	<li>Mepossi describes Lucernex as a solution for managing the real estate portfolio of retailers, from planning and site selection to operations and optimization.</li>
 	<li>The software helps manage lease terms and critical dates, providing a one-stop shop for all real estate-related information.</li>
 	<li>Mepossi explains the importance of project management and lease administration in the retail industry.</li>
 	<li>He highlights the configurability of Lucernex, allowing it to customize to unique business use cases.</li>
</ul><br/>
<h3>Data Population and Integration with Red Eye</h3>
<ul>
 	<li>Scott inquires about how Lucernex populates data for both Greenfield and Brownfield locations.</li>
 	<li>Mepossi explains the straightforward process for Greenfield locations, involving uploading site information and configuring workflows.</li>
 	<li>For Brownfield locations, Lucernex can migrate data from existing systems, ensuring a smooth transition.</li>
 	<li>Mepossi mentions the recent acquisition of Red Eye, which will integrate with Lucernex to enhance document management capabilities.</li>
</ul><br/>
<h3>Introduction to Cytera and Telco Management</h3>
<ul>
 	<li>Scott shifts the conversation to Siterra, the second product in Mepossi's portfolio, focusing on telco tower management.</li>
 	<li>Mepossi explains that Siterra helps telco companies manage their assets, including renovation and expansion of towers.</li>
 	<li>He discusses the shift in the industry where telco companies offload tower assets to specialized operators for better optimization.</li>
 	<li>Siterra allows telco operators to market their assets to multiple end customers, enhancing efficiency and reducing costs.</li>
</ul><br/>
<h3>Changes in UK Lease Treatment and Compliance</h3>
<ul>
 	<li>Scott asks about changes in the UK regarding lease treatment, specifically the FRS 102 amendment.</li>
 	<li>Mepossi explains that the new standard aligns UK lease treatment with international standards, requiring lease liabilities to be reflected on the balance sheet.</li>
 	<li>He reassures that Lucernex is already compliant with the international standard, positioning it well to help UK and Irish customers comply with the new regulation.</li>
 	<li>Mepossi emphasizes Accruent's commitment to staying current with global regulations and supporting customers accordingly.</li>
</ul><br/>
<h3>Accruent's Global Strategy and Customer Focus</h3>
<ul>
 	<li>Scott inquires about how Accruent stays current with global changes and adapts its solutions.</li>
 	<li>Mepossi outlines Accruent's approach, focusing on a comprehensive offering beyond just the product, including local market knowledge, regulatory compliance, and post-sale support.</li>
 	<li>He highlights the importance of a strong product, local sales force, and customer success organization in supporting global customers.</li>
 	<li>Mepossi reiterates Accruent's commitment to continuous improvement and supporting customers in compliance with local regulations.</li>
</ul><br/>
<h3>Optimizing Property with Lucernex</h3>
<ul>
 	<li>Scott asks how Lucernex helps optimize property assets.</li>
 	<li>Mepossi explains that Lucernex provides data to help make decisions about renewing, exiting, or optimizing leases.</li>
 	<li>The system simplifies lease documents, providing insights into cost per square footage and lease obligations.</li>
 	<li>Lucernex helps users efficiently analyze data to make informed decisions about property management.</li>
</ul><br/>
<h3>Incorporating AI in Lucernex</h3>
<ul>
 	<li>Scott inquires about the potential for incorporating AI in Lucernex.</li>
 	<li>Mepossi shares that Accruent is exploring AI integration to enhance efficiency in workflows and decision-making.</li>
 	<li>He mentions ongoing discussions with customers to identify specific use cases for AI in real estate management.</li>
 	<li>The goal is to leverage AI to provide quicker access to necessary information and support more efficient decision-making.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott asks how listeners can get in touch with Mepossi.</li>
 	<li>Mepossi provides his LinkedIn profile and encourages listeners to reach out for further discussions.</li>
 	<li>Scott wraps up the conversation, emphasizing the importance of problem solvers and the role of Accruent in managing telco assets.</li>
 	<li>The podcast concludes with a call to action for listeners to connect with Mepossi and explore Accruent's solutions.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GILLES MEPOSSI NOUTCHA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gilles-mepossi-noutcha-58a18550/" target="_blank" rel="noopener">https://www.linkedin.com/in/gilles-mepossi-noutcha-58a18550/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Svwk48MKc2g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/gilles-mepossi-noutcha-accruent]]></link><guid isPermaLink="false">6353875f-9dee-4de9-a826-335327981171</guid><itunes:image href="https://artwork.captivate.fm/ff0634af-53fd-4e79-8ab5-6bb1ce79cc6a/NCMx61Nupj6O614EKwCExoDc.png"/><pubDate>Thu, 07 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/48b68889-7602-4327-8f3b-54d5dec432d5/Mepossi-Noutcha-Mp3.mp3" length="33067439" type="audio/mpeg"/><itunes:duration>22:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/ed4b3787-5a09-4537-aef6-36e33b9a47d8/index.html" type="text/html"/></item><item><title>Claudio Cataldo and Carlos Toro with NTT Data</title><itunes:title>Claudio Cataldo and Carlos Toro with NTT Data</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Carlos Toro and Claudio Soarzo Cataldo with NTT Data  </strong>about "Data and Analytics solutions that drive insights and operational success."
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts an industrial podcast featuring Claudio and Carlos from NTT DATA, discussing their work on digital twins and micro factories. Claudio, head of digital technology in Entity Data Chile, and Carlos, head of data and analytics, explain how digital twins enhance efficiency and safety in industries like mining. They highlight the importance of data management and the development of a composable digital twin methodology. Carlos introduces the concept of micro factories as training and showcasing tools, which can be used for remote monitoring and supply chain optimization. The conversation emphasizes the role of data analytics in driving industrial innovation and efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the possibility of bringing the micro factory to the OMG event in Las Vegas.</li>
 	<li>[ ] Investigate the feasibility of remotely monitoring the micro factory located in Chile from other locations.</li>
 	<li>[ ] Create a dynamic, web-based application for the OMG Capabilities Periodic Table, building on the micro factory project.</li>
 	<li>[ ] Investigate the capability to optimize operations across multiple micro factory locations.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is broadcasting live from the OMG Q1 meeting in Reston, Virginia, with potential background noise from the event.</li>
 	<li>Scott sets the stage for the conversation with Claudio and Carlos from NTT, hinting at their significant contributions to the industry.</li>
</ul><br/>
<h3>Background of Claudio and Carlos</h3>
<ul>
 	<li>Claudio introduces himself as the head of the digital technology unit in NTT Data Chile, overseeing four foundations: data and analytics, digital architecture, cybersecurity, and digital experience.</li>
 	<li>Claudio mentions the importance of digital twins and the role of Carlos in enhancing their maturity level over the past year.</li>
 	<li>Carlos provides his background, detailing his role in heading the data and analytics unit and supporting Latin region operations in various countries.</li>
 	<li>Both Claudio and Carlos emphasize the importance of digital twins as a new value offer for the company, bringing faster and better solutions to customers.</li>
</ul><br/>
<h3>Overview of NTT DATA and Digital Twins</h3>
<ul>
 	<li>Claudio explains that NTT DATA is part of the Japanese entity group, originally a telecommunications company that expanded into consultancy.</li>
 	<li>The company helps clients define, implement, and transform digital transformation processes end-to-end.</li>
 	<li>Carlos discusses the importance of user needs in driving digital twin projects and the need for a composable approach to build digital twins quickly and effectively.</li>
 	<li>The conversation touches on the challenges of developing digital twins in different industries and the importance of data management and machine learning.</li>
</ul><br/>
<h3>Challenges and Benefits of Digital Twins</h3>
<ul>
 	<li>Claudio shares the Chilean experience with digital twins, highlighting the benefits for mining processes, such as reducing friction, work accidents, and improving efficiency.</li>
 	<li>Scott acknowledges the cultural challenges of implementing new technologies in mature industries and the importance of leveraging data for better insights.</li>
 	<li>Carlos introduces the concept of micro factories as a training and showcasing tool for digital twins, explaining the need for a new profile of digital twin specialists.</li>
 	<li>The micro factory allows for the development and testing of services, such as connectivity to industrial protocols, and can be used for remote monitoring and marketing.</li>
</ul><br/>
<h3>Micro Factory and Remote Monitoring</h3>
<ul>
 	<li>Carlos elaborates on the micro factory's role in training people and showcasing digital twin capabilities without sharing confidential data.</li>
 	<li>The micro factory can be used to test and develop new technologies, such as predictive analytics for conveyor belts, and can be replicated in different regions.</li>
 	<li>Scott expresses interest in seeing standards and work in action, emphasizing the importance of practical demonstrations.</li>
 	<li>Claudio highlights the micro factory's role in creating new talent and developing new pathways for digital twin capabilities.</li>
</ul><br/>
<h3>Future Directions and Contact Information</h3>
<ul>
 	<li>Scott and the guests discuss the potential for optimizing operations across multiple micro factories and integrating supply chain capabilities.</li>
 	<li>Claudio mentions that this is a future idea for the company, focusing on different lines of production and factories.</li>
 	<li>Scott inquires about the best way to contact Claudio and Carlos, with Claudio providing the company's website and Carlos being active on LinkedIn.</li>
 	<li>The conversation concludes with Scott praising the guests' work and encouraging listeners to reach out and connect with them through the Industrial Talk platform.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CARLOS TORO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/claudio-soarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/claudio-soarzo/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ntt-data-europe-latam/" target="_blank" rel="noopener">https://www.linkedin.com/company/ntt-data-europe-latam/</a>

<strong>Company Website:</strong> <a href="https://www.nttdata.com/global/en/" target="_blank" rel="noopener">https://www.nttdata.com/global/en/</a>
<h2>CLAUDIO SOARZO CATALDO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/claudio-soarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/claudio-soarzo/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/mWRyISYjOeA
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Carlos Toro and Claudio Soarzo Cataldo with NTT Data  </strong>about "Data and Analytics solutions that drive insights and operational success."
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts an industrial podcast featuring Claudio and Carlos from NTT DATA, discussing their work on digital twins and micro factories. Claudio, head of digital technology in Entity Data Chile, and Carlos, head of data and analytics, explain how digital twins enhance efficiency and safety in industries like mining. They highlight the importance of data management and the development of a composable digital twin methodology. Carlos introduces the concept of micro factories as training and showcasing tools, which can be used for remote monitoring and supply chain optimization. The conversation emphasizes the role of data analytics in driving industrial innovation and efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the possibility of bringing the micro factory to the OMG event in Las Vegas.</li>
 	<li>[ ] Investigate the feasibility of remotely monitoring the micro factory located in Chile from other locations.</li>
 	<li>[ ] Create a dynamic, web-based application for the OMG Capabilities Periodic Table, building on the micro factory project.</li>
 	<li>[ ] Investigate the capability to optimize operations across multiple micro factory locations.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott welcomes listeners and highlights the importance of industry professionals in solving global problems.</li>
 	<li>The podcast is broadcasting live from the OMG Q1 meeting in Reston, Virginia, with potential background noise from the event.</li>
 	<li>Scott sets the stage for the conversation with Claudio and Carlos from NTT, hinting at their significant contributions to the industry.</li>
</ul><br/>
<h3>Background of Claudio and Carlos</h3>
<ul>
 	<li>Claudio introduces himself as the head of the digital technology unit in NTT Data Chile, overseeing four foundations: data and analytics, digital architecture, cybersecurity, and digital experience.</li>
 	<li>Claudio mentions the importance of digital twins and the role of Carlos in enhancing their maturity level over the past year.</li>
 	<li>Carlos provides his background, detailing his role in heading the data and analytics unit and supporting Latin region operations in various countries.</li>
 	<li>Both Claudio and Carlos emphasize the importance of digital twins as a new value offer for the company, bringing faster and better solutions to customers.</li>
</ul><br/>
<h3>Overview of NTT DATA and Digital Twins</h3>
<ul>
 	<li>Claudio explains that NTT DATA is part of the Japanese entity group, originally a telecommunications company that expanded into consultancy.</li>
 	<li>The company helps clients define, implement, and transform digital transformation processes end-to-end.</li>
 	<li>Carlos discusses the importance of user needs in driving digital twin projects and the need for a composable approach to build digital twins quickly and effectively.</li>
 	<li>The conversation touches on the challenges of developing digital twins in different industries and the importance of data management and machine learning.</li>
</ul><br/>
<h3>Challenges and Benefits of Digital Twins</h3>
<ul>
 	<li>Claudio shares the Chilean experience with digital twins, highlighting the benefits for mining processes, such as reducing friction, work accidents, and improving efficiency.</li>
 	<li>Scott acknowledges the cultural challenges of implementing new technologies in mature industries and the importance of leveraging data for better insights.</li>
 	<li>Carlos introduces the concept of micro factories as a training and showcasing tool for digital twins, explaining the need for a new profile of digital twin specialists.</li>
 	<li>The micro factory allows for the development and testing of services, such as connectivity to industrial protocols, and can be used for remote monitoring and marketing.</li>
</ul><br/>
<h3>Micro Factory and Remote Monitoring</h3>
<ul>
 	<li>Carlos elaborates on the micro factory's role in training people and showcasing digital twin capabilities without sharing confidential data.</li>
 	<li>The micro factory can be used to test and develop new technologies, such as predictive analytics for conveyor belts, and can be replicated in different regions.</li>
 	<li>Scott expresses interest in seeing standards and work in action, emphasizing the importance of practical demonstrations.</li>
 	<li>Claudio highlights the micro factory's role in creating new talent and developing new pathways for digital twin capabilities.</li>
</ul><br/>
<h3>Future Directions and Contact Information</h3>
<ul>
 	<li>Scott and the guests discuss the potential for optimizing operations across multiple micro factories and integrating supply chain capabilities.</li>
 	<li>Claudio mentions that this is a future idea for the company, focusing on different lines of production and factories.</li>
 	<li>Scott inquires about the best way to contact Claudio and Carlos, with Claudio providing the company's website and Carlos being active on LinkedIn.</li>
 	<li>The conversation concludes with Scott praising the guests' work and encouraging listeners to reach out and connect with them through the Industrial Talk platform.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CARLOS TORO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/claudio-soarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/claudio-soarzo/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ntt-data-europe-latam/" target="_blank" rel="noopener">https://www.linkedin.com/company/ntt-data-europe-latam/</a>

<strong>Company Website:</strong> <a href="https://www.nttdata.com/global/en/" target="_blank" rel="noopener">https://www.nttdata.com/global/en/</a>
<h2>CLAUDIO SOARZO CATALDO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/claudio-soarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/claudio-soarzo/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/mWRyISYjOeA
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/claudio-cataldo-and-carlos-toro-with-ntt-data]]></link><guid isPermaLink="false">579c76e7-ca0f-40b2-a86d-12c561222350</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Mon, 04 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/104c6370-64ad-4c94-9371-477adf91d20e/Claudio-Carlos-NTT-Mp3.mp3" length="38512367" type="audio/mpeg"/><itunes:duration>26:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/9b508bba-b556-4e03-9c31-cdbc93b35cbe/index.html" type="text/html"/></item><item><title>Stan Schneider with Real-Time Innovations</title><itunes:title>Stan Schneider with Real-Time Innovations</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Stan Schneider, CEO at Real-Time Innovations (RTI) </strong>about "Autonomous vehicles and real solutions for the future"<strong>.</strong>
<div>

Scott MacKenzie and Stan Schneider discuss the latest advancements in autonomous vehicles and teleoperation at the IoT Solutions World Congress in Barcelona. Schneider highlights the complexity of autonomous systems, noting that true autonomy is a spectrum and may take years to achieve. He explains the shift from traditional ECU-based vehicles to software-defined vehicles, which reduce wiring and increase computational power. Schneider also outlines RTI's role in creating intelligent, distributed systems, emphasizing the importance of low-latency, real-time data processing. He shares examples of RTI's projects, including NASA's launch control and Canada's air traffic control, and stresses the need for new architectures to handle modern challenges.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Stan Schneider on LinkedIn.</li>
 	<li>[ ] Follow up with Stan via email at stan@rti.com.</li>
</ul><br/>
<h2>Outline</h2>
<h3>IoT Solutions World Congress Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>The podcast is broadcasting live from IoT Solutions World Congress in Barcelona, Spain, highlighting the importance of attending the event.</li>
 	<li>Scott introduces Stan Schneider, a frequent guest on the podcast, and sets the stage for their discussion.</li>
 	<li>Stan acknowledges the invitation and expresses his appreciation for being on the podcast.</li>
</ul><br/>
<h3>Discussion on Autonomous Vehicles and Teleoperation</h3>
<ul>
 	<li>Stan mentions his session on data-centric technology for teleoperation, focusing on automotive systems and autonomous vehicles.</li>
 	<li>Scott and Stan discuss the complexity and sophistication of autonomous vehicle code and the importance of cybersecurity.</li>
 	<li>Stan explains the concept of autonomous vehicles and the varying levels of autonomy, using the example of different environments like snow or dirt roads.</li>
 	<li>They delve into the challenges of achieving full autonomy and the consumer's perspective on autonomous vehicles.</li>
</ul><br/>
<h3>Challenges and Future of Autonomous Vehicles</h3>
<ul>
 	<li>Stan emphasizes that true full autonomy may take years to achieve, depending on the environment and specific use cases.</li>
 	<li>He highlights the variety of autonomous vehicles his company works on, including flying, underwater, surface, mining, construction, and delivery robots.</li>
 	<li>The conversation touches on the importance of teleoperation and the challenges of handing off control between autonomous and human-driven segments.</li>
 	<li>Scott and Stan agree that autonomous vehicles are happening and are already in commercial operations, though not yet profitable.</li>
</ul><br/>
<h3>Software-Defined Vehicles and Industry Disruption</h3>
<ul>
 	<li>Stan explains the concept of software-defined vehicles, which involve reducing the number of electronic control units (ECUs) and increasing centralized computing power.</li>
 	<li>He describes the traditional ECU-based architecture and its limitations, contrasting it with the new software-defined approach.</li>
 	<li>The discussion covers the benefits of software-defined vehicles, including reduced wiring, higher performance, and the ability to update software without hardware recalls.</li>
 	<li>Stan mentions that most of their customers are focusing on new architectures for vehicles, rather than autonomous driving.</li>
</ul><br/>
<h3>RTI's Role in the Smart World</h3>
<ul>
 	<li>Stan introduces RTI, the largest infrastructure software company in the smart world, and their focus on making large systems more intelligent.</li>
 	<li>He provides examples of RTI's projects, including Canada's air traffic control system, NASA's launch control system, and power balancing in North America.</li>
 	<li>The conversation shifts to the three main markets in IoT: monitoring, distributed analytics, and edge autonomic systems.</li>
 	<li>Stan explains how RTI's software helps in real-time data processing and low-latency communication, essential for autonomous systems.</li>
</ul><br/>
<h3>Questions to Identify RTI's Value</h3>
<ul>
 	<li>Stan outlines five questions to determine if a project would benefit from RTI's software:</li>
 	<li>Is the system critical and cannot fail?</li>
 	<li>Does the project involve real-time, millisecond-level data processing?</li>
 	<li>Does the project require a large team of software engineers?</li>
 	<li>Is the project focused on data collection or real-time action?</li>
 	<li>Is the project willing to build a new architecture?</li>
 	<li>Scott and Stan discuss the challenges of retrofitting existing systems and the importance of starting with a well-designed architecture.</li>
</ul><br/>
<h3>Examples of RTI's Projects and Challenges</h3>
<ul>
 	<li>Stan shares examples of RTI's projects, including Grand Coulee Dam and NASA's launch control system, highlighting the complexity and scale of their work.</li>
 	<li>He explains the risks and challenges associated with building new architectures, including the high cost and the need for trustworthy partners.</li>
 	<li>The conversation touches on the importance of low latency and the ability to handle real-time data for critical systems.</li>
 	<li>Stan emphasizes RTI's role in providing trust and expertise to help customers navigate the challenges of building new architectures.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Stan wrap up the discussion, with Scott expressing his appreciation for Stan's insights and expertise.</li>
 	<li>Stan provides his contact information for listeners who want to connect with him, including his LinkedIn profile and email address.</li>
 	<li>Scott encourages listeners to attend IoT Solutions World Congress and highlights the value of the event for industry professionals.</li>
 	<li>The podcast concludes with a reminder to connect with Stan and stay tuned for future episodes of Industrial Talk.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STAN SCHNEIDER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/stan-a-schneider/" target="_blank" rel="noopener">https://www.linkedin.com/in/stan-a-schneider/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/rti/" target="_blank" rel="noopener">https://www.linkedin.com/company/rti/</a>

<strong>Company Website:</strong> <a href="https://www.rti.com/en/" target="_blank" rel="noopener">https://www.rti.com/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/y6KA50rDAyc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Stan Schneider, CEO at Real-Time Innovations (RTI) </strong>about "Autonomous vehicles and real solutions for the future"<strong>.</strong>
<div>

Scott MacKenzie and Stan Schneider discuss the latest advancements in autonomous vehicles and teleoperation at the IoT Solutions World Congress in Barcelona. Schneider highlights the complexity of autonomous systems, noting that true autonomy is a spectrum and may take years to achieve. He explains the shift from traditional ECU-based vehicles to software-defined vehicles, which reduce wiring and increase computational power. Schneider also outlines RTI's role in creating intelligent, distributed systems, emphasizing the importance of low-latency, real-time data processing. He shares examples of RTI's projects, including NASA's launch control and Canada's air traffic control, and stresses the need for new architectures to handle modern challenges.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Stan Schneider on LinkedIn.</li>
 	<li>[ ] Follow up with Stan via email at stan@rti.com.</li>
</ul><br/>
<h2>Outline</h2>
<h3>IoT Solutions World Congress Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>The podcast is broadcasting live from IoT Solutions World Congress in Barcelona, Spain, highlighting the importance of attending the event.</li>
 	<li>Scott introduces Stan Schneider, a frequent guest on the podcast, and sets the stage for their discussion.</li>
 	<li>Stan acknowledges the invitation and expresses his appreciation for being on the podcast.</li>
</ul><br/>
<h3>Discussion on Autonomous Vehicles and Teleoperation</h3>
<ul>
 	<li>Stan mentions his session on data-centric technology for teleoperation, focusing on automotive systems and autonomous vehicles.</li>
 	<li>Scott and Stan discuss the complexity and sophistication of autonomous vehicle code and the importance of cybersecurity.</li>
 	<li>Stan explains the concept of autonomous vehicles and the varying levels of autonomy, using the example of different environments like snow or dirt roads.</li>
 	<li>They delve into the challenges of achieving full autonomy and the consumer's perspective on autonomous vehicles.</li>
</ul><br/>
<h3>Challenges and Future of Autonomous Vehicles</h3>
<ul>
 	<li>Stan emphasizes that true full autonomy may take years to achieve, depending on the environment and specific use cases.</li>
 	<li>He highlights the variety of autonomous vehicles his company works on, including flying, underwater, surface, mining, construction, and delivery robots.</li>
 	<li>The conversation touches on the importance of teleoperation and the challenges of handing off control between autonomous and human-driven segments.</li>
 	<li>Scott and Stan agree that autonomous vehicles are happening and are already in commercial operations, though not yet profitable.</li>
</ul><br/>
<h3>Software-Defined Vehicles and Industry Disruption</h3>
<ul>
 	<li>Stan explains the concept of software-defined vehicles, which involve reducing the number of electronic control units (ECUs) and increasing centralized computing power.</li>
 	<li>He describes the traditional ECU-based architecture and its limitations, contrasting it with the new software-defined approach.</li>
 	<li>The discussion covers the benefits of software-defined vehicles, including reduced wiring, higher performance, and the ability to update software without hardware recalls.</li>
 	<li>Stan mentions that most of their customers are focusing on new architectures for vehicles, rather than autonomous driving.</li>
</ul><br/>
<h3>RTI's Role in the Smart World</h3>
<ul>
 	<li>Stan introduces RTI, the largest infrastructure software company in the smart world, and their focus on making large systems more intelligent.</li>
 	<li>He provides examples of RTI's projects, including Canada's air traffic control system, NASA's launch control system, and power balancing in North America.</li>
 	<li>The conversation shifts to the three main markets in IoT: monitoring, distributed analytics, and edge autonomic systems.</li>
 	<li>Stan explains how RTI's software helps in real-time data processing and low-latency communication, essential for autonomous systems.</li>
</ul><br/>
<h3>Questions to Identify RTI's Value</h3>
<ul>
 	<li>Stan outlines five questions to determine if a project would benefit from RTI's software:</li>
 	<li>Is the system critical and cannot fail?</li>
 	<li>Does the project involve real-time, millisecond-level data processing?</li>
 	<li>Does the project require a large team of software engineers?</li>
 	<li>Is the project focused on data collection or real-time action?</li>
 	<li>Is the project willing to build a new architecture?</li>
 	<li>Scott and Stan discuss the challenges of retrofitting existing systems and the importance of starting with a well-designed architecture.</li>
</ul><br/>
<h3>Examples of RTI's Projects and Challenges</h3>
<ul>
 	<li>Stan shares examples of RTI's projects, including Grand Coulee Dam and NASA's launch control system, highlighting the complexity and scale of their work.</li>
 	<li>He explains the risks and challenges associated with building new architectures, including the high cost and the need for trustworthy partners.</li>
 	<li>The conversation touches on the importance of low latency and the ability to handle real-time data for critical systems.</li>
 	<li>Stan emphasizes RTI's role in providing trust and expertise to help customers navigate the challenges of building new architectures.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Stan wrap up the discussion, with Scott expressing his appreciation for Stan's insights and expertise.</li>
 	<li>Stan provides his contact information for listeners who want to connect with him, including his LinkedIn profile and email address.</li>
 	<li>Scott encourages listeners to attend IoT Solutions World Congress and highlights the value of the event for industry professionals.</li>
 	<li>The podcast concludes with a reminder to connect with Stan and stay tuned for future episodes of Industrial Talk.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STAN SCHNEIDER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/stan-a-schneider/" target="_blank" rel="noopener">https://www.linkedin.com/in/stan-a-schneider/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/rti/" target="_blank" rel="noopener">https://www.linkedin.com/company/rti/</a>

<strong>Company Website:</strong> <a href="https://www.rti.com/en/" target="_blank" rel="noopener">https://www.rti.com/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/y6KA50rDAyc
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/stan-schneider-with-real-time-innovations-rti]]></link><guid isPermaLink="false">bde0179d-2521-4fc8-b0b8-7918d3b2956f</guid><itunes:image href="https://artwork.captivate.fm/3f494004-eb4e-4aad-84da-a3b2229e7603/eIP8ONvJ-ddNiMsdvVRz5Y6o.png"/><pubDate>Fri, 01 Nov 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/19cc06e6-4790-4cd4-a52c-c35ea60dd323/Stan-Schnider-RTI-Mp3.mp3" length="37999151" type="audio/mpeg"/><itunes:duration>26:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/a1cd8a19-7cd9-4666-a3f6-54990b4d406a/index.html" type="text/html"/></item><item><title>Pete Mansel with Accruent</title><itunes:title>Pete Mansel with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Pete Mansel, CSO at Accruent </strong>about "Providing a comprehensive technology suite to address today’s asset challenges"<strong>.</strong>
<div>

Pete Mansel, Chief Sales Officer at Accruent, discussed the evolution of their global sales strategy, emphasizing integrated solutions to meet client needs. He highlighted the importance of connected workflows and reducing vendor reliance. Mansel shared a success story of a pipeline company centralizing their engineering documents, which took nine months and continues with ongoing enhancements. He noted trends such as digital transformation, cloud adoption, and the regulatory landscape, particularly in Australia and New Zealand. Mansel also touched on the application of AI in predictive maintenance and the need for automation due to labor market challenges.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Pete Mansell on LinkedIn or email him at pete.mansell@accruent.com.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the platform's celebration of industrial professionals.</li>
 	<li>Scott mentions the event location in San Antonio, Texas, and notes the lively atmosphere.</li>
 	<li>Scott introduces Pete Mansel, Chief Sales Officer at Crew, and sets the stage for discussing sales trends.</li>
</ul><br/>
<h3>Pete Mansel's Background and Role</h3>
<ul>
 	<li>Pete Mansell provides a brief background, mentioning his six-year tenure at Crew and the transformation of the company into an enterprise software company.</li>
 	<li>Pete elaborates on the global nature of his role, mentioning teams in North America, Europe, Latin America, Australia, and New Zealand.</li>
 	<li>He discusses the collaboration required across different time zones and the importance of unifying the global team.</li>
 	<li>Pete highlights the diverse portfolio of solutions offered by Crew, including asset management and workplace solutions.</li>
</ul><br/>
<h3>Strategic Approach to Integrated Solutions</h3>
<ul>
 	<li>Scott and Pete discuss the strategic goal of providing comprehensive, integrated solutions rather than point solutions.</li>
 	<li>Pete explains that many clients prefer integrated suites to reduce the number of vendors and drive greater efficiencies.</li>
 	<li>He emphasizes the importance of connected workflows and bringing together best-of-breed technologies to provide a common platform.</li>
 	<li>Pete mentions the role of change management in helping clients transition to integrated solutions.</li>
</ul><br/>
<h3>Customer Relationships and Value Propositions</h3>
<ul>
 	<li>Pete discusses the importance of understanding customer pain points and developing a vision for their future needs.</li>
 	<li>He explains the process of collaborating with customers to create project plans and develop value propositions.</li>
 	<li>Pete highlights the importance of demonstrating quantifiable ROI and working with customers to refine business models.</li>
 	<li>He shares an example of a large pipeline company that centralized their engineering documents to improve efficiency and safety.</li>
</ul><br/>
<h3>Success Stories and Customer Partnerships</h3>
<ul>
 	<li>Pete shares a success story about a pipeline company that centralized their engineering documents using Crew's solutions.</li>
 	<li>He explains how the company standardized on a common platform, improving training, knowledge sharing, and maintenance.</li>
 	<li>Pete mentions the nine-month initial project and the ongoing partnership with the company for continuous improvement.</li>
 	<li>He discusses the importance of staying ahead of the curve with new capabilities and innovations.</li>
</ul><br/>
<h3>Trends and Future Directions</h3>
<ul>
 	<li>Pete identifies trends such as the push for holistic offerings, digital transformation, and a cloud-first mindset.</li>
 	<li>He mentions the regulatory landscape, particularly in Australia and New Zealand, and the need for cloud infrastructure.</li>
 	<li>Pete discusses the importance of integrated platform offerings and the role of AI in predictive maintenance.</li>
 	<li>He shares examples of clients looking to automate workflows and reduce the human element in processes.</li>
</ul><br/>
<h3>AI and Digital Transformation</h3>
<ul>
 	<li>Pete talks about the application of AI in predictive maintenance and the importance of leveraging technology to scale productivity.</li>
 	<li>He mentions internal experiments with AI at Crew and the goal of embedding AI within their products.</li>
 	<li>Pete shares an example of a client looking to automate work orders using IoT sensors and AI-based rules engines.</li>
 	<li>He discusses the impact of AI on addressing labor market challenges and the need for digital-first technologies.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of AI and aggregation in making organizations more efficient.</li>
 	<li>Pete Mansel provides his contact information, encouraging listeners to connect with him on LinkedIn or via email.</li>
 	<li>Scott thanks Pete for his insights and highlights the importance of reaching out to Pete for further discussions.</li>
 	<li>The podcast concludes with a call to action for listeners to engage with the platform and amplify their voices.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PETE MANSEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pmansel/" target="_blank" rel="noopener">https://www.linkedin.com/in/pmansel/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/jhXpZfWDQ_g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Pete Mansel, CSO at Accruent </strong>about "Providing a comprehensive technology suite to address today’s asset challenges"<strong>.</strong>
<div>

Pete Mansel, Chief Sales Officer at Accruent, discussed the evolution of their global sales strategy, emphasizing integrated solutions to meet client needs. He highlighted the importance of connected workflows and reducing vendor reliance. Mansel shared a success story of a pipeline company centralizing their engineering documents, which took nine months and continues with ongoing enhancements. He noted trends such as digital transformation, cloud adoption, and the regulatory landscape, particularly in Australia and New Zealand. Mansel also touched on the application of AI in predictive maintenance and the need for automation due to labor market challenges.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Pete Mansell on LinkedIn or email him at pete.mansell@accruent.com.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the platform's celebration of industrial professionals.</li>
 	<li>Scott mentions the event location in San Antonio, Texas, and notes the lively atmosphere.</li>
 	<li>Scott introduces Pete Mansel, Chief Sales Officer at Crew, and sets the stage for discussing sales trends.</li>
</ul><br/>
<h3>Pete Mansel's Background and Role</h3>
<ul>
 	<li>Pete Mansell provides a brief background, mentioning his six-year tenure at Crew and the transformation of the company into an enterprise software company.</li>
 	<li>Pete elaborates on the global nature of his role, mentioning teams in North America, Europe, Latin America, Australia, and New Zealand.</li>
 	<li>He discusses the collaboration required across different time zones and the importance of unifying the global team.</li>
 	<li>Pete highlights the diverse portfolio of solutions offered by Crew, including asset management and workplace solutions.</li>
</ul><br/>
<h3>Strategic Approach to Integrated Solutions</h3>
<ul>
 	<li>Scott and Pete discuss the strategic goal of providing comprehensive, integrated solutions rather than point solutions.</li>
 	<li>Pete explains that many clients prefer integrated suites to reduce the number of vendors and drive greater efficiencies.</li>
 	<li>He emphasizes the importance of connected workflows and bringing together best-of-breed technologies to provide a common platform.</li>
 	<li>Pete mentions the role of change management in helping clients transition to integrated solutions.</li>
</ul><br/>
<h3>Customer Relationships and Value Propositions</h3>
<ul>
 	<li>Pete discusses the importance of understanding customer pain points and developing a vision for their future needs.</li>
 	<li>He explains the process of collaborating with customers to create project plans and develop value propositions.</li>
 	<li>Pete highlights the importance of demonstrating quantifiable ROI and working with customers to refine business models.</li>
 	<li>He shares an example of a large pipeline company that centralized their engineering documents to improve efficiency and safety.</li>
</ul><br/>
<h3>Success Stories and Customer Partnerships</h3>
<ul>
 	<li>Pete shares a success story about a pipeline company that centralized their engineering documents using Crew's solutions.</li>
 	<li>He explains how the company standardized on a common platform, improving training, knowledge sharing, and maintenance.</li>
 	<li>Pete mentions the nine-month initial project and the ongoing partnership with the company for continuous improvement.</li>
 	<li>He discusses the importance of staying ahead of the curve with new capabilities and innovations.</li>
</ul><br/>
<h3>Trends and Future Directions</h3>
<ul>
 	<li>Pete identifies trends such as the push for holistic offerings, digital transformation, and a cloud-first mindset.</li>
 	<li>He mentions the regulatory landscape, particularly in Australia and New Zealand, and the need for cloud infrastructure.</li>
 	<li>Pete discusses the importance of integrated platform offerings and the role of AI in predictive maintenance.</li>
 	<li>He shares examples of clients looking to automate workflows and reduce the human element in processes.</li>
</ul><br/>
<h3>AI and Digital Transformation</h3>
<ul>
 	<li>Pete talks about the application of AI in predictive maintenance and the importance of leveraging technology to scale productivity.</li>
 	<li>He mentions internal experiments with AI at Crew and the goal of embedding AI within their products.</li>
 	<li>Pete shares an example of a client looking to automate work orders using IoT sensors and AI-based rules engines.</li>
 	<li>He discusses the impact of AI on addressing labor market challenges and the need for digital-first technologies.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of AI and aggregation in making organizations more efficient.</li>
 	<li>Pete Mansel provides his contact information, encouraging listeners to connect with him on LinkedIn or via email.</li>
 	<li>Scott thanks Pete for his insights and highlights the importance of reaching out to Pete for further discussions.</li>
 	<li>The podcast concludes with a call to action for listeners to engage with the platform and amplify their voices.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PETE MANSEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pmansel/" target="_blank" rel="noopener">https://www.linkedin.com/in/pmansel/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/jhXpZfWDQ_g
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/pete-mansel-with-accruent]]></link><guid isPermaLink="false">d4e24b81-89c4-490f-9424-0883969bd117</guid><itunes:image href="https://artwork.captivate.fm/32e104b8-ba81-4b37-865b-72cbaa809e0c/pQepLHILFpR7DSeSTyqJW6W2.png"/><pubDate>Wed, 30 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/768b4485-427e-4d06-a2c1-a6a045bc2d19/Pete-Mansel-Mp3.mp3" length="27330479" type="audio/mpeg"/><itunes:duration>18:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/2fb55a7b-f07e-4574-8c49-08844a6cac31/index.html" type="text/html"/></item><item><title>Linda Fanaras with B2B Brand180 Podcast</title><itunes:title>Linda Fanaras with B2B Brand180 Podcast</itunes:title><description><![CDATA[Linda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Download the 5-step SEO checklist from the speaker's website SEOwithsenthil.com</li>
 	<li>[ ] Implement the 5-step SEO process to rank for less competitive keywords and build authority</li>
 	<li>[ ] Focus on creating high-quality, valuable content that meets the needs of the target audience</li>
 	<li>[ ] Avoid going after highly competitive keywords right away and instead start with less competitive ones</li>
 	<li>[ ] Understand the fundamentals of how Google works and what it values in order to improve SEO efforts</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Speaker Background</h3>
<ul>
 	<li>Linda Fanaras introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.</li>
 	<li>Linda introduces Senthil Kumar, founder of SEO with Sentl, who will discuss his Five Step Jump Start SEO system.</li>
 	<li>Senthil shares his key achievement of ranking for over 100 keywords on Google's first page and making over a million in revenue using SEO and word of mouth.</li>
 	<li>Senthil confirms his success in his printing company and art studio without using any other marketing besides SEO and word of mouth.</li>
</ul><br/>
<h3>Importance of Ranking on Top Google Pages</h3>
<ul>
 	<li>Linda asks Senthil why ranking on the top Google pages is important.</li>
 	<li>Senthil explains that targeted traffic from SEO has a stronger buying intent compared to social media traffic.</li>
 	<li>He emphasizes that SEO is cost-effective and less time-consuming once initial rankings are established.</li>
 	<li>Senthil highlights the long-term benefits of SEO, which can continue to bring results even after reducing efforts.</li>
</ul><br/>
<h3>Strategies for Competitive Keywords</h3>
<ul>
 	<li>Linda inquires about strategies for companies facing competition in highly competitive keywords.</li>
 	<li>Senthil advises starting with less competitive keywords to build a foundation before targeting more competitive ones.</li>
 	<li>He compares this approach to starting in local leagues before competing in international competitions.</li>
 	<li>Senthil explains that less competitive keywords can provide baseline traffic and authority, which is crucial for future success.</li>
</ul><br/>
<h3>Understanding SEO Fundamentals</h3>
<ul>
 	<li>Linda asks Senthil what the first step is for businesses to rank on Google's first page.</li>
 	<li>Senthil emphasizes the importance of understanding SEO fundamentals and thinking from Google's perspective.</li>
 	<li>He explains that Google aims to show the most relevant and engaging content to attract more users and advertisers.</li>
 	<li>Senthil advises businesses to focus on creating high-quality content that meets the needs of users and aligns with Google's standards.</li>
</ul><br/>
<h3>Common SEO Mistakes and Keyword Research</h3>
<ul>
 	<li>Linda asks Senthil about common mistakes businesses make in SEO.</li>
 	<li>Senthil identifies keyword research as a critical step often overlooked by businesses.</li>
 	<li>He explains the importance of understanding keyword demand, competition, and profitability.</li>
 	<li>Senthil highlights the need to understand the intent behind keyword searches and create content that meets user needs.</li>
</ul><br/>
<h3>Creating Outstanding Content</h3>
<ul>
 	<li>Linda inquires about how to create outstanding content for SEO.</li>
 	<li>Senthil advises understanding the psychology behind the keyword and the needs of the target audience.</li>
 	<li>He emphasizes the importance of making content viewable, scannable, and comprehensive.</li>
 	<li>Senthil suggests asking customers for feedback and conducting competitor research to improve content quality.</li>
</ul><br/>
<h3>Balancing Long and Short Form Content</h3>
<ul>
 	<li>Linda asks if short form content can be as valuable as long form content.</li>
 	<li>Senthil acknowledges that long form content tends to perform better but emphasizes the importance of adding value with every word.</li>
 	<li>He advises against creating content for the sake of meeting a word count and compromising quality.</li>
 	<li>Senthil emphasizes focusing on quality over quantity to ensure content effectiveness.</li>
</ul><br/>
<h3>SEO Maintenance and Backlink Building</h3>
<ul>
 	<li>Linda asks about the frequency of updating SEO and the importance of images and alt tags.</li>
 	<li>Senthil clarifies that businesses do not need to constantly create new content once initial SEO efforts are in place.</li>
 	<li>He explains the importance of maintaining content quality and updating broken links.</li>
 	<li>Senthil outlines the five steps of SEO: keyword research, content creation, on-page optimization, internal linking, and backlink building.</li>
</ul><br/>
<h3>Simplifying SEO Terminology</h3>
<ul>
 	<li>Linda asks Senthil to simplify some common SEO terms for the audience.</li>
 	<li>Senthil explains that a title tag is essentially the title of an article with the focus keyword.</li>
 	<li>He defines search volume as the number of people searching for a keyword.</li>
 	<li>Senthil explains domain authority as a measure of a website's quality and reputation, which influences backlink value.</li>
</ul><br/>
<h3>Final Takeaways and Contact Information</h3>
<ul>
 	<li>Linda asks Senthil for final takeaways and how businesses can get in touch with him.</li>
 	<li>Senthil emphasizes the importance of targeting less competitive keywords that competitors may overlook.</li>
 	<li>He advises businesses to focus on keyword research and content quality to avoid missing out on potential traffic.</li>
 	<li>Senthil provides his website, SEO with Sentl, where businesses can download his five-step SEO checklist.</li>
</ul><br/>]]></description><content:encoded><![CDATA[Linda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Download the 5-step SEO checklist from the speaker's website SEOwithsenthil.com</li>
 	<li>[ ] Implement the 5-step SEO process to rank for less competitive keywords and build authority</li>
 	<li>[ ] Focus on creating high-quality, valuable content that meets the needs of the target audience</li>
 	<li>[ ] Avoid going after highly competitive keywords right away and instead start with less competitive ones</li>
 	<li>[ ] Understand the fundamentals of how Google works and what it values in order to improve SEO efforts</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Speaker Background</h3>
<ul>
 	<li>Linda Fanaras introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.</li>
 	<li>Linda introduces Senthil Kumar, founder of SEO with Sentl, who will discuss his Five Step Jump Start SEO system.</li>
 	<li>Senthil shares his key achievement of ranking for over 100 keywords on Google's first page and making over a million in revenue using SEO and word of mouth.</li>
 	<li>Senthil confirms his success in his printing company and art studio without using any other marketing besides SEO and word of mouth.</li>
</ul><br/>
<h3>Importance of Ranking on Top Google Pages</h3>
<ul>
 	<li>Linda asks Senthil why ranking on the top Google pages is important.</li>
 	<li>Senthil explains that targeted traffic from SEO has a stronger buying intent compared to social media traffic.</li>
 	<li>He emphasizes that SEO is cost-effective and less time-consuming once initial rankings are established.</li>
 	<li>Senthil highlights the long-term benefits of SEO, which can continue to bring results even after reducing efforts.</li>
</ul><br/>
<h3>Strategies for Competitive Keywords</h3>
<ul>
 	<li>Linda inquires about strategies for companies facing competition in highly competitive keywords.</li>
 	<li>Senthil advises starting with less competitive keywords to build a foundation before targeting more competitive ones.</li>
 	<li>He compares this approach to starting in local leagues before competing in international competitions.</li>
 	<li>Senthil explains that less competitive keywords can provide baseline traffic and authority, which is crucial for future success.</li>
</ul><br/>
<h3>Understanding SEO Fundamentals</h3>
<ul>
 	<li>Linda asks Senthil what the first step is for businesses to rank on Google's first page.</li>
 	<li>Senthil emphasizes the importance of understanding SEO fundamentals and thinking from Google's perspective.</li>
 	<li>He explains that Google aims to show the most relevant and engaging content to attract more users and advertisers.</li>
 	<li>Senthil advises businesses to focus on creating high-quality content that meets the needs of users and aligns with Google's standards.</li>
</ul><br/>
<h3>Common SEO Mistakes and Keyword Research</h3>
<ul>
 	<li>Linda asks Senthil about common mistakes businesses make in SEO.</li>
 	<li>Senthil identifies keyword research as a critical step often overlooked by businesses.</li>
 	<li>He explains the importance of understanding keyword demand, competition, and profitability.</li>
 	<li>Senthil highlights the need to understand the intent behind keyword searches and create content that meets user needs.</li>
</ul><br/>
<h3>Creating Outstanding Content</h3>
<ul>
 	<li>Linda inquires about how to create outstanding content for SEO.</li>
 	<li>Senthil advises understanding the psychology behind the keyword and the needs of the target audience.</li>
 	<li>He emphasizes the importance of making content viewable, scannable, and comprehensive.</li>
 	<li>Senthil suggests asking customers for feedback and conducting competitor research to improve content quality.</li>
</ul><br/>
<h3>Balancing Long and Short Form Content</h3>
<ul>
 	<li>Linda asks if short form content can be as valuable as long form content.</li>
 	<li>Senthil acknowledges that long form content tends to perform better but emphasizes the importance of adding value with every word.</li>
 	<li>He advises against creating content for the sake of meeting a word count and compromising quality.</li>
 	<li>Senthil emphasizes focusing on quality over quantity to ensure content effectiveness.</li>
</ul><br/>
<h3>SEO Maintenance and Backlink Building</h3>
<ul>
 	<li>Linda asks about the frequency of updating SEO and the importance of images and alt tags.</li>
 	<li>Senthil clarifies that businesses do not need to constantly create new content once initial SEO efforts are in place.</li>
 	<li>He explains the importance of maintaining content quality and updating broken links.</li>
 	<li>Senthil outlines the five steps of SEO: keyword research, content creation, on-page optimization, internal linking, and backlink building.</li>
</ul><br/>
<h3>Simplifying SEO Terminology</h3>
<ul>
 	<li>Linda asks Senthil to simplify some common SEO terms for the audience.</li>
 	<li>Senthil explains that a title tag is essentially the title of an article with the focus keyword.</li>
 	<li>He defines search volume as the number of people searching for a keyword.</li>
 	<li>Senthil explains domain authority as a measure of a website's quality and reputation, which influences backlink value.</li>
</ul><br/>
<h3>Final Takeaways and Contact Information</h3>
<ul>
 	<li>Linda asks Senthil for final takeaways and how businesses can get in touch with him.</li>
 	<li>Senthil emphasizes the importance of targeting less competitive keywords that competitors may overlook.</li>
 	<li>He advises businesses to focus on keyword research and content quality to avoid missing out on potential traffic.</li>
 	<li>Senthil provides his website, SEO with Sentl, where businesses can download his five-step SEO checklist.</li>
</ul><br/>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/linda-fanaras-with-b2b-brand180-podcast]]></link><guid isPermaLink="false">78e593e0-129e-45ec-b805-2225873a9284</guid><itunes:image href="https://artwork.captivate.fm/3ccb4e21-e583-4e73-90af-8f0ca0806a1d/G3uSm6Gfm7xasLDq-XIB4Vxu.png"/><pubDate>Mon, 28 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/49fbf266-da1b-4fdd-be6c-7c8a0a1b49f9/Jumpstart-your-B2B-SEO-Mp3.mp3" length="26253359" type="audio/mpeg"/><itunes:duration>18:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/fa7da480-80d1-4472-bc79-a4f5452dd3ea/index.html" type="text/html"/></item><item><title>Justin Wilson and Erik Hendriks</title><itunes:title>Justin Wilson and Erik Hendriks</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Justin Wilson and Erik Hendriks  </strong>about "Data Distribution Service (DDS) the middleware that enables the free flow of data".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. At the OMG SQ1 meeting in Reston, Virginia, he interviews Erik Hendriks and Justin Wilson about DDS (Data Distribution System). Erik, a senior architect at ZettaScale, has been involved with DDS for 20 years. Justin, a principal software engineer at Unity Foundation, explains the open-source implementation of DDS. DDS enables efficient data transfer without the need for applications to know the transport details. It supports a publish-subscribe model, ensuring data reliability and scalability. The conversation highlights DDS's role in modern data-intensive applications and its future focus on scalability, big data, and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the open DDS foundation website (open-dds.org) to learn more about the technology.</li>
 	<li>[ ] Connect with Erik Hendriks on LinkedIn to discuss DDS and ZettaScale's other products.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie thanks listeners for their support and celebrates industrial professionals for their bold and innovative work.</li>
 	<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, focusing on solving today's challenges.</li>
 	<li>Scott MacKenzie introduces Erik Hendriks and Justin Wilson, who will discuss DDS (Data Distribution System).</li>
</ul><br/>
<h3>Background of Eric and Justin</h3>
<ul>
 	<li>Erik Hendriks has been involved with DDS for 20 years and joined OMG during the standardization of DDS.</li>
 	<li>Justin Wilson is attending his first OMG meeting and has a background in IoT applications involving DDS.</li>
 	<li>Erik Hendricks is a senior architect at ZettaScale, fully involved in DDS for the last 20 years.</li>
 	<li>Justin Wilson is a principal software engineer at Unity Foundation and Open DDS Foundation, previously involved with Object Computing.</li>
</ul><br/>
<h3>Explanation of DDS (Data Distribution System)</h3>
<ul>
 	<li>DDS stands for Data Distribution System, which helps get data from its source to its destination efficiently.</li>
 	<li>DDS decouples applications to such an extent that they don't need to know about each other's existence.</li>
 	<li>DDS is unique compared to other middlewares due to its ability to efficiently and reliably distribute data.</li>
 	<li>Justin Wilson explains the open-source implementation of DDS and its benefits, including efficiency and productivity.</li>
</ul><br/>
<h3>How DDS Works and Its Benefits</h3>
<ul>
 	<li>DDS uses a data-centric approach, allowing applications to specify what data they need without knowing the source.</li>
 	<li>DDS middleware handles the discovery and delivery of data, making applications simpler and more efficient.</li>
 	<li>DDS can handle both unicast and multicast data delivery, optimizing data transmission based on the number of subscribers.</li>
 	<li>DDS contracts specify the quality and reliability of data, ensuring consistent and efficient data flow.</li>
</ul><br/>
<h3>Real-World Applications and Implementation</h3>
<ul>
 	<li>DDS is used in various industries, including manufacturing, where it simplifies data collection and distribution.</li>
 	<li>DDS can be integrated into existing systems, reducing the need for custom solutions and ongoing maintenance.</li>
 	<li>DDS offers flexibility in data collection, allowing for easy integration of new data sources and applications.</li>
 	<li>DDS is often used in standards for specific industries, such as automotive and transportation, providing interoperability and flexibility.</li>
</ul><br/>
<h3>Future of DDS and Security Considerations</h3>
<ul>
 	<li>Scalability and big data are key focus areas for the future of DDS, ensuring systems can handle growing data volumes.</li>
 	<li>DDS is evolving to support higher-level programming languages like Python, making it more accessible to developers.</li>
 	<li>Security is a critical aspect of DDS, ensuring data is only accessible to authorized users and not intercepted during transmission.</li>
 	<li>DDS is growing to meet the demands of modern data-intensive applications, providing robust and secure data distribution solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Erik and Justin for the insightful conversation and highlights the importance of DDS in modern data collection.</li>
 	<li>Justin Wilson provides information on how to contact the Open DDS Foundation through their website.</li>
 	<li>Erik Hendricks can be found on LinkedIn under Erik Hendricks (without CK) at ZettaScale.</li>
 	<li>Scott MacKenzie encourages listeners to engage with OMG and connect with industry professionals like Erik and Justin.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ERIK HENDRIKS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/erik-hendriks-7b1a96b/" target="_blank" rel="noopener">https://www.linkedin.com/in/erik-hendriks-7b1a96b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/zettascaletech/" target="_blank" rel="noopener">https://www.linkedin.com/company/zettascaletech/</a>

<strong>Company Website:</strong> <a href="https://www.zettascale.tech/" target="_blank" rel="noopener">https://www.zettascale.tech/</a>
<h2>JUSTIN WILSON'S CONTACT INFORMATION:</h2>
<strong>Company Website: </strong><a href="https://opendds.org/" target="_blank" rel="noopener">https://opendds.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/pJ6lW6bcUVw
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Justin Wilson and Erik Hendriks  </strong>about "Data Distribution Service (DDS) the middleware that enables the free flow of data".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. At the OMG SQ1 meeting in Reston, Virginia, he interviews Erik Hendriks and Justin Wilson about DDS (Data Distribution System). Erik, a senior architect at ZettaScale, has been involved with DDS for 20 years. Justin, a principal software engineer at Unity Foundation, explains the open-source implementation of DDS. DDS enables efficient data transfer without the need for applications to know the transport details. It supports a publish-subscribe model, ensuring data reliability and scalability. The conversation highlights DDS's role in modern data-intensive applications and its future focus on scalability, big data, and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore the open DDS foundation website (open-dds.org) to learn more about the technology.</li>
 	<li>[ ] Connect with Erik Hendriks on LinkedIn to discuss DDS and ZettaScale's other products.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
 	<li>Scott MacKenzie thanks listeners for their support and celebrates industrial professionals for their bold and innovative work.</li>
 	<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, focusing on solving today's challenges.</li>
 	<li>Scott MacKenzie introduces Erik Hendriks and Justin Wilson, who will discuss DDS (Data Distribution System).</li>
</ul><br/>
<h3>Background of Eric and Justin</h3>
<ul>
 	<li>Erik Hendriks has been involved with DDS for 20 years and joined OMG during the standardization of DDS.</li>
 	<li>Justin Wilson is attending his first OMG meeting and has a background in IoT applications involving DDS.</li>
 	<li>Erik Hendricks is a senior architect at ZettaScale, fully involved in DDS for the last 20 years.</li>
 	<li>Justin Wilson is a principal software engineer at Unity Foundation and Open DDS Foundation, previously involved with Object Computing.</li>
</ul><br/>
<h3>Explanation of DDS (Data Distribution System)</h3>
<ul>
 	<li>DDS stands for Data Distribution System, which helps get data from its source to its destination efficiently.</li>
 	<li>DDS decouples applications to such an extent that they don't need to know about each other's existence.</li>
 	<li>DDS is unique compared to other middlewares due to its ability to efficiently and reliably distribute data.</li>
 	<li>Justin Wilson explains the open-source implementation of DDS and its benefits, including efficiency and productivity.</li>
</ul><br/>
<h3>How DDS Works and Its Benefits</h3>
<ul>
 	<li>DDS uses a data-centric approach, allowing applications to specify what data they need without knowing the source.</li>
 	<li>DDS middleware handles the discovery and delivery of data, making applications simpler and more efficient.</li>
 	<li>DDS can handle both unicast and multicast data delivery, optimizing data transmission based on the number of subscribers.</li>
 	<li>DDS contracts specify the quality and reliability of data, ensuring consistent and efficient data flow.</li>
</ul><br/>
<h3>Real-World Applications and Implementation</h3>
<ul>
 	<li>DDS is used in various industries, including manufacturing, where it simplifies data collection and distribution.</li>
 	<li>DDS can be integrated into existing systems, reducing the need for custom solutions and ongoing maintenance.</li>
 	<li>DDS offers flexibility in data collection, allowing for easy integration of new data sources and applications.</li>
 	<li>DDS is often used in standards for specific industries, such as automotive and transportation, providing interoperability and flexibility.</li>
</ul><br/>
<h3>Future of DDS and Security Considerations</h3>
<ul>
 	<li>Scalability and big data are key focus areas for the future of DDS, ensuring systems can handle growing data volumes.</li>
 	<li>DDS is evolving to support higher-level programming languages like Python, making it more accessible to developers.</li>
 	<li>Security is a critical aspect of DDS, ensuring data is only accessible to authorized users and not intercepted during transmission.</li>
 	<li>DDS is growing to meet the demands of modern data-intensive applications, providing robust and secure data distribution solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Erik and Justin for the insightful conversation and highlights the importance of DDS in modern data collection.</li>
 	<li>Justin Wilson provides information on how to contact the Open DDS Foundation through their website.</li>
 	<li>Erik Hendricks can be found on LinkedIn under Erik Hendricks (without CK) at ZettaScale.</li>
 	<li>Scott MacKenzie encourages listeners to engage with OMG and connect with industry professionals like Erik and Justin.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ERIK HENDRIKS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/erik-hendriks-7b1a96b/" target="_blank" rel="noopener">https://www.linkedin.com/in/erik-hendriks-7b1a96b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/zettascaletech/" target="_blank" rel="noopener">https://www.linkedin.com/company/zettascaletech/</a>

<strong>Company Website:</strong> <a href="https://www.zettascale.tech/" target="_blank" rel="noopener">https://www.zettascale.tech/</a>
<h2>JUSTIN WILSON'S CONTACT INFORMATION:</h2>
<strong>Company Website: </strong><a href="https://opendds.org/" target="_blank" rel="noopener">https://opendds.org/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/pJ6lW6bcUVw
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/justin-wilson-erik-hendriks-omg]]></link><guid isPermaLink="false">1845b662-0f00-44ae-9efe-b26a387a492f</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 25 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/f80603d0-1895-44c4-8251-cf3bb460d133/Erik-Hendriks-and-Justin-Wilson-DDS-Mp3.mp3" length="35704367" type="audio/mpeg"/><itunes:duration>24:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/713b0fef-21d1-4808-bdd2-43ecbc704dc3/index.html" type="text/html"/></item><item><title>Kristi Flores with Accruent</title><itunes:title>Kristi Flores with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Kristi Flores, CMO at Accruent </strong>about "It’s all about listening and solving today’s customer’s challenges"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial talk podcast episode featuring Christie Flores, head of marketing and SVP of partner programs at Accruent. Christie discusses the importance of customer engagement and collaboration at the Accruent Insights 2024 conference in San Antonio, highlighting the event's significance for the company and its 500 attendees. She emphasizes the company's focus on innovation, user-friendly products, and cloud-first strategy. Christie also mentions the integration of AI and machine learning, supported by Ford of, to enhance business operations across various departments. The conversation underscores the value of community, networking, and continuous improvement in technology.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Kristi Flores, SVP of Marketing and Partner Programs at Accruent, on LinkedIn or through the company website to discuss Accruent's solutions and how they can help your business.</li>
 	<li>[ ] Explore how Accruent is leveraging AI and cloud technology to enhance their products and services, and understand how these capabilities can benefit your organization.</li>
 	<li>[ ] Participate in Accruent's future user conferences and events to stay engaged with the company's product roadmap, provide feedback, and collaborate with other customers.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights 2024 Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of industrial professionals and their contributions.</li>
 	<li>Scott mentions the current event, Accruent Insights 2024, held in San Antonio, Texas, highlighting its significance and the company's impact.</li>
 	<li>Kristi Flores, the head of marketing and SVP of partner programs, joins the conversation, expressing her excitement about the event.</li>
 	<li>Scott and Kristi discuss the venue's suitability for bringing people together, contrasting it with last year's venue at the Gaylord.</li>
</ul><br/>
<h3>Kristi Flores' Role and Event Importance</h3>
<ul>
 	<li>Kristi introduces herself, detailing her responsibilities as the head of marketing and SVP of partner programs.</li>
 	<li>Scott inquires about how Christie and her team distill the insights from the event into actionable items for customers.</li>
 	<li>Kristi explains the various ways information is gathered, including one-on-one meetings and larger conferences, emphasizing the value of customer feedback.</li>
 	<li>Kristi shares an example of a meeting where customer ideas sparked significant breakthroughs, highlighting the power of collaboration.</li>
</ul><br/>
<h3>Roadmaps and Innovation</h3>
<ul>
 	<li>Scott asks about the roadmaps for each platform and solution, seeking clarification on how they are communicated to customers.</li>
 	<li>Kristi describes the holistic vision for the company, focusing on connected ecosystems and efficient workflows.</li>
 	<li>She provides examples of how products like Red Eye Maintenance are integrated to enhance customer experience.</li>
 	<li>Kristi emphasizes the company's commitment to innovation, mentioning disruptive technologies like current space intelligence.</li>
</ul><br/>
<h3>User Experience and Cloud Strategy</h3>
<ul>
 	<li>Scott and Kristi discuss the importance of user experience, aiming for intuitive interfaces that minimize clicks and provide immediate insights.</li>
 	<li>Kristi highlights the company's focus on making products user-friendly and predictive, enhancing customer efficiency.</li>
 	<li>Scott inquires about the company's transition to a cloud-first strategy, and Kristi confirms the shift, citing security and innovation as key drivers.</li>
 	<li>Kristi explains the benefits of cloud-based updates, including continuous delivery and reduced downtime for customers.</li>
</ul><br/>
<h3>Customer Feedback and Collaboration</h3>
<ul>
 	<li>Scott asks if the company looks back at customer feedback to implement requested features, and Kristi confirms that it is a gratifying process.</li>
 	<li>Kristi emphasizes the value of community and networking at the event, where customers share tips and ideas to help each other.</li>
 	<li>Scott and Kristi discuss the importance of collaboration and the willingness to talk, given the rapid pace of technological change.</li>
 	<li>Kristi shares an example of a collaborative dinner with customers, highlighting the generosity and support within the community.</li>
</ul><br/>
<h3>AI and Innovation with Fortive</h3>
<ul>
 	<li>Scott inquires about the company's relationship with Fortive and how AI is being integrated into their solutions.</li>
 	<li>Kristi explains the various ways they collaborate with Fortive, including access to a team of data scientists and digital marketing support.</li>
 	<li>She describes a recent hackathon focused on AI, where teams pitched ideas to accelerate business goals and challenges.</li>
 	<li>Kristi emphasizes the importance of making AI approachable and providing space for teams to think big and share ideas.</li>
</ul><br/>
<h3>AI Impact and Prioritization</h3>
<ul>
 	<li>Scott asks how the company prioritizes AI and its impact on business, seeking examples of deployed AI solutions.</li>
 	<li>Kristi explains that AI is used to address business priorities, aiming to enhance efficiency, creativity, and productivity.</li>
 	<li>She provides examples of AI use across different departments, including product engineering, legal, and marketing.</li>
 	<li>Kristi highlights the importance of using AI as an accelerant and enabler, driving faster and better solutions.</li>
</ul><br/>
<h3>Connecting with Kristi Flores</h3>
<ul>
 	<li>Scott asks how listeners can connect with Kristi if they want to be part of the company's solutions or have needs they want to discuss.</li>
 	<li>Kristi suggests connecting via LinkedIn or finding her information on the company's website.</li>
 	<li>Scott reiterates the importance of collaboration, innovation, and education, encouraging listeners to reach out and have conversations.</li>
 	<li>Scott wraps up the podcast, emphasizing the value of technology and solutions provided by companies like Accruent, and invites listeners to stay tuned for more conversations.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KRISTI FLORES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kristiflores/" target="_blank" rel="noopener">https://www.linkedin.com/in/kristiflores/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ch_JLZ7FcVw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Kristi Flores, CMO at Accruent </strong>about "It’s all about listening and solving today’s customer’s challenges"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial talk podcast episode featuring Christie Flores, head of marketing and SVP of partner programs at Accruent. Christie discusses the importance of customer engagement and collaboration at the Accruent Insights 2024 conference in San Antonio, highlighting the event's significance for the company and its 500 attendees. She emphasizes the company's focus on innovation, user-friendly products, and cloud-first strategy. Christie also mentions the integration of AI and machine learning, supported by Ford of, to enhance business operations across various departments. The conversation underscores the value of community, networking, and continuous improvement in technology.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Kristi Flores, SVP of Marketing and Partner Programs at Accruent, on LinkedIn or through the company website to discuss Accruent's solutions and how they can help your business.</li>
 	<li>[ ] Explore how Accruent is leveraging AI and cloud technology to enhance their products and services, and understand how these capabilities can benefit your organization.</li>
 	<li>[ ] Participate in Accruent's future user conferences and events to stay engaged with the company's product roadmap, provide feedback, and collaborate with other customers.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Accruent Insights 2024 Overview</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of industrial professionals and their contributions.</li>
 	<li>Scott mentions the current event, Accruent Insights 2024, held in San Antonio, Texas, highlighting its significance and the company's impact.</li>
 	<li>Kristi Flores, the head of marketing and SVP of partner programs, joins the conversation, expressing her excitement about the event.</li>
 	<li>Scott and Kristi discuss the venue's suitability for bringing people together, contrasting it with last year's venue at the Gaylord.</li>
</ul><br/>
<h3>Kristi Flores' Role and Event Importance</h3>
<ul>
 	<li>Kristi introduces herself, detailing her responsibilities as the head of marketing and SVP of partner programs.</li>
 	<li>Scott inquires about how Christie and her team distill the insights from the event into actionable items for customers.</li>
 	<li>Kristi explains the various ways information is gathered, including one-on-one meetings and larger conferences, emphasizing the value of customer feedback.</li>
 	<li>Kristi shares an example of a meeting where customer ideas sparked significant breakthroughs, highlighting the power of collaboration.</li>
</ul><br/>
<h3>Roadmaps and Innovation</h3>
<ul>
 	<li>Scott asks about the roadmaps for each platform and solution, seeking clarification on how they are communicated to customers.</li>
 	<li>Kristi describes the holistic vision for the company, focusing on connected ecosystems and efficient workflows.</li>
 	<li>She provides examples of how products like Red Eye Maintenance are integrated to enhance customer experience.</li>
 	<li>Kristi emphasizes the company's commitment to innovation, mentioning disruptive technologies like current space intelligence.</li>
</ul><br/>
<h3>User Experience and Cloud Strategy</h3>
<ul>
 	<li>Scott and Kristi discuss the importance of user experience, aiming for intuitive interfaces that minimize clicks and provide immediate insights.</li>
 	<li>Kristi highlights the company's focus on making products user-friendly and predictive, enhancing customer efficiency.</li>
 	<li>Scott inquires about the company's transition to a cloud-first strategy, and Kristi confirms the shift, citing security and innovation as key drivers.</li>
 	<li>Kristi explains the benefits of cloud-based updates, including continuous delivery and reduced downtime for customers.</li>
</ul><br/>
<h3>Customer Feedback and Collaboration</h3>
<ul>
 	<li>Scott asks if the company looks back at customer feedback to implement requested features, and Kristi confirms that it is a gratifying process.</li>
 	<li>Kristi emphasizes the value of community and networking at the event, where customers share tips and ideas to help each other.</li>
 	<li>Scott and Kristi discuss the importance of collaboration and the willingness to talk, given the rapid pace of technological change.</li>
 	<li>Kristi shares an example of a collaborative dinner with customers, highlighting the generosity and support within the community.</li>
</ul><br/>
<h3>AI and Innovation with Fortive</h3>
<ul>
 	<li>Scott inquires about the company's relationship with Fortive and how AI is being integrated into their solutions.</li>
 	<li>Kristi explains the various ways they collaborate with Fortive, including access to a team of data scientists and digital marketing support.</li>
 	<li>She describes a recent hackathon focused on AI, where teams pitched ideas to accelerate business goals and challenges.</li>
 	<li>Kristi emphasizes the importance of making AI approachable and providing space for teams to think big and share ideas.</li>
</ul><br/>
<h3>AI Impact and Prioritization</h3>
<ul>
 	<li>Scott asks how the company prioritizes AI and its impact on business, seeking examples of deployed AI solutions.</li>
 	<li>Kristi explains that AI is used to address business priorities, aiming to enhance efficiency, creativity, and productivity.</li>
 	<li>She provides examples of AI use across different departments, including product engineering, legal, and marketing.</li>
 	<li>Kristi highlights the importance of using AI as an accelerant and enabler, driving faster and better solutions.</li>
</ul><br/>
<h3>Connecting with Kristi Flores</h3>
<ul>
 	<li>Scott asks how listeners can connect with Kristi if they want to be part of the company's solutions or have needs they want to discuss.</li>
 	<li>Kristi suggests connecting via LinkedIn or finding her information on the company's website.</li>
 	<li>Scott reiterates the importance of collaboration, innovation, and education, encouraging listeners to reach out and have conversations.</li>
 	<li>Scott wraps up the podcast, emphasizing the value of technology and solutions provided by companies like Accruent, and invites listeners to stay tuned for more conversations.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>KRISTI FLORES' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/kristiflores/" target="_blank" rel="noopener">https://www.linkedin.com/in/kristiflores/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ch_JLZ7FcVw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kristi-flores-with-accruent]]></link><guid isPermaLink="false">b8cd1f2d-439a-49b3-afd5-05fa6cdaa06d</guid><itunes:image href="https://artwork.captivate.fm/171ac028-6c4e-4763-9758-b7274a401494/z2s5xCfYNkxvYTyCCR7oLzX9.png"/><pubDate>Wed, 23 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/0a236cde-cc55-44b3-9725-41f2a31dec0a/Kristi-Flores-Mp3.mp3" length="26331119" type="audio/mpeg"/><itunes:duration>18:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at Accruent Insights and talking to Kristi Flores, CMO at Accruent about &quot;It’s all about listening and solving today’s customer’s challenges&quot;.

Scott MacKenzie hosts an industrial talk podcast episode featuring Christie Flores, head of marketing and SVP of partner programs at Accruent. Christie discusses the importance of customer engagement and collaboration at the Accruent Insights 2024 conference in San Antonio, highlighting the event&apos;s significance for the company and its 500 attendees. She emphasizes the company&apos;s focus on innovation, user-friendly products, and cloud-first strategy. Christie also mentions the integration of AI and machine learning, supported by Ford of, to enhance business operations across various departments. The conversation underscores the value of community, networking, and continuous improvement in technology.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/e571c483-9816-453d-801f-89f8887f521c/index.html" type="text/html"/></item><item><title>David Klotz with Precision Metalforming Association</title><itunes:title>David Klotz with Precision Metalforming Association</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>David Klotz, President at Precision Metalforming Association (PMA) </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Supporting the metalforming community for manufacturing success</span>"<strong>.</strong>
<div>

Scott MacKenzie and David Klotz discuss the Precision Metalforming Association (PMA) and its role in the manufacturing industry. They highlight the impact of Hurricane Milton on Fabtech Orlando, noting a strong turnout of 16,000 attendees on the first day, with a total expected attendance of 30,000. PMA represents over 1,000 member companies, focusing on metalforming, fabrication, and AI integration. They emphasize the importance of AI in reducing quoting times and the role of PMA in providing training and networking opportunities. PMA also publishes a magazine and offers various resources to its members.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Diana Novak and the PMA membership team to discuss membership options.</li>
 	<li>[ ] Follow up on getting a digital subscription to the Metalforming magazine.</li>
 	<li>[ ] Explore PMA's online training platform, Metalform Edu, and how it can incorporate AI tools.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for their support and highlights the platform's dedication to industrial professionals worldwide.</li>
 	<li>The podcast is sponsored by the Precision Metalforming Association (PMA).</li>
 	<li>Scott mentions the current broadcasting location, FABTECH Orlando, and its significance.</li>
</ul><br/>
<h3>Introduction to David and FABTECH Orlando</h3>
<ul>
 	<li>Scott introduces David, who is knowledgeable about PMA and its activities.</li>
 	<li>David shares his excitement about the conference and mentions the impact of Hurricane Milton on the event.</li>
 	<li>PMA and FABTECH partners are contributing to a relief fund for affected areas.</li>
 	<li>David provides a QR code for attendees to contribute to the relief fund.</li>
</ul><br/>
<h3>FABTECH Orlando Attendance and Exhibitors</h3>
<ul>
 	<li>David discusses the attendance and exhibitor numbers at FABTECH Orlando.</li>
 	<li>Despite the hurricane, 2800 people registered for the show, and 16,000 attended the first day.</li>
 	<li>The total expected attendance is around 30,000, with 1500 exhibitors and over 300 in the metalforming area.</li>
 	<li>Scott praises the show for its variety of solutions and opportunities to "kick the tires" on new equipment.</li>
</ul><br/>
<h3>Explanation of Metalforming and Fabrication</h3>
<ul>
 	<li>David explains the difference between metalforming and fabrication.</li>
 	<li>Metalforming involves making parts using dies, often for high-volume production.</li>
 	<li>Fabrication is for low-volume parts, typically using lasers to cut sheets of metal.</li>
 	<li>PMA members often engage in both metal forming and fabrication, catering to various customer needs.</li>
</ul><br/>
<h3>Impact of AI on Manufacturing</h3>
<ul>
 	<li>David highlights the growing interest in AI among PMA members.</li>
 	<li>AI tools are being used for tasks like quoting, reducing the time from days to minutes.</li>
 	<li>PMA is exploring AI training for members to help retain and transfer valuable knowledge.</li>
 	<li>Scott and David discuss the hype around AI and the importance of practical training.</li>
</ul><br/>
<h3>PMA's Training and Networking Efforts</h3>
<ul>
 	<li>PMA offers various training programs, including assessments and on-demand training through Metalform Edu.</li>
 	<li>Training is a significant focus even when the economy is flat, with many members engaging in it.</li>
 	<li>PMA provides access to subject matter experts and networking opportunities through events and districts.</li>
 	<li>The organization has expanded to include a district in Mexico, adding to its global reach.</li>
</ul><br/>
<h3>Benefits of PMA Membership</h3>
<ul>
 	<li>Networking and best practice sharing are key benefits of PMA membership.</li>
 	<li>Members can attend events, tour facilities, and learn from each other's experiences.</li>
 	<li>PMA's executive-level networking groups are similar to YPO, offering valuable insights and feedback.</li>
 	<li>The organization aims to foster a collaborative environment where members help each other grow.</li>
</ul><br/>
<h3>Publication and Marketing</h3>
<ul>
 	<li>PMA publishes a magazine, Metal Forming, focusing on technology and best practices.</li>
 	<li>The magazine is available in print and digital formats, catering to different reader preferences.</li>
 	<li>Scott and David discuss the magazine's popularity and its role in educating the community.</li>
 	<li>PMA's marketing efforts include a strong presence on LinkedIn and social media.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and David reflect on the importance of education, collaboration, and innovation in manufacturing.</li>
 	<li>PMA's magazine and other resources help keep members informed and engaged.</li>
 	<li>David thanks Scott for his support and highlights the benefits of PMA membership.</li>
 	<li>Scott encourages listeners to reach out to PMA for more information and to attend FABTECH events.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAVID KLOTZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/klotzdavid/" target="_blank" rel="noopener">https://www.linkedin.com/in/klotzdavid/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/precision-metalforming-association/" target="_blank" rel="noopener">https://www.linkedin.com/company/precision-metalforming-association/</a>

<strong>Company Website:</strong> <a href="https://www.pma.org/home/" target="_blank" rel="noopener">https://www.pma.org/home/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/UIYwr0GYxbE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener">FABTECH </a>and talking to <strong>David Klotz, President at Precision Metalforming Association (PMA) </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Supporting the metalforming community for manufacturing success</span>"<strong>.</strong>
<div>

Scott MacKenzie and David Klotz discuss the Precision Metalforming Association (PMA) and its role in the manufacturing industry. They highlight the impact of Hurricane Milton on Fabtech Orlando, noting a strong turnout of 16,000 attendees on the first day, with a total expected attendance of 30,000. PMA represents over 1,000 member companies, focusing on metalforming, fabrication, and AI integration. They emphasize the importance of AI in reducing quoting times and the role of PMA in providing training and networking opportunities. PMA also publishes a magazine and offers various resources to its members.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Diana Novak and the PMA membership team to discuss membership options.</li>
 	<li>[ ] Follow up on getting a digital subscription to the Metalforming magazine.</li>
 	<li>[ ] Explore PMA's online training platform, Metalform Edu, and how it can incorporate AI tools.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott thanks the listeners for their support and highlights the platform's dedication to industrial professionals worldwide.</li>
 	<li>The podcast is sponsored by the Precision Metalforming Association (PMA).</li>
 	<li>Scott mentions the current broadcasting location, FABTECH Orlando, and its significance.</li>
</ul><br/>
<h3>Introduction to David and FABTECH Orlando</h3>
<ul>
 	<li>Scott introduces David, who is knowledgeable about PMA and its activities.</li>
 	<li>David shares his excitement about the conference and mentions the impact of Hurricane Milton on the event.</li>
 	<li>PMA and FABTECH partners are contributing to a relief fund for affected areas.</li>
 	<li>David provides a QR code for attendees to contribute to the relief fund.</li>
</ul><br/>
<h3>FABTECH Orlando Attendance and Exhibitors</h3>
<ul>
 	<li>David discusses the attendance and exhibitor numbers at FABTECH Orlando.</li>
 	<li>Despite the hurricane, 2800 people registered for the show, and 16,000 attended the first day.</li>
 	<li>The total expected attendance is around 30,000, with 1500 exhibitors and over 300 in the metalforming area.</li>
 	<li>Scott praises the show for its variety of solutions and opportunities to "kick the tires" on new equipment.</li>
</ul><br/>
<h3>Explanation of Metalforming and Fabrication</h3>
<ul>
 	<li>David explains the difference between metalforming and fabrication.</li>
 	<li>Metalforming involves making parts using dies, often for high-volume production.</li>
 	<li>Fabrication is for low-volume parts, typically using lasers to cut sheets of metal.</li>
 	<li>PMA members often engage in both metal forming and fabrication, catering to various customer needs.</li>
</ul><br/>
<h3>Impact of AI on Manufacturing</h3>
<ul>
 	<li>David highlights the growing interest in AI among PMA members.</li>
 	<li>AI tools are being used for tasks like quoting, reducing the time from days to minutes.</li>
 	<li>PMA is exploring AI training for members to help retain and transfer valuable knowledge.</li>
 	<li>Scott and David discuss the hype around AI and the importance of practical training.</li>
</ul><br/>
<h3>PMA's Training and Networking Efforts</h3>
<ul>
 	<li>PMA offers various training programs, including assessments and on-demand training through Metalform Edu.</li>
 	<li>Training is a significant focus even when the economy is flat, with many members engaging in it.</li>
 	<li>PMA provides access to subject matter experts and networking opportunities through events and districts.</li>
 	<li>The organization has expanded to include a district in Mexico, adding to its global reach.</li>
</ul><br/>
<h3>Benefits of PMA Membership</h3>
<ul>
 	<li>Networking and best practice sharing are key benefits of PMA membership.</li>
 	<li>Members can attend events, tour facilities, and learn from each other's experiences.</li>
 	<li>PMA's executive-level networking groups are similar to YPO, offering valuable insights and feedback.</li>
 	<li>The organization aims to foster a collaborative environment where members help each other grow.</li>
</ul><br/>
<h3>Publication and Marketing</h3>
<ul>
 	<li>PMA publishes a magazine, Metal Forming, focusing on technology and best practices.</li>
 	<li>The magazine is available in print and digital formats, catering to different reader preferences.</li>
 	<li>Scott and David discuss the magazine's popularity and its role in educating the community.</li>
 	<li>PMA's marketing efforts include a strong presence on LinkedIn and social media.</li>
</ul><br/>
<h3>Final Thoughts and Contact Information</h3>
<ul>
 	<li>Scott and David reflect on the importance of education, collaboration, and innovation in manufacturing.</li>
 	<li>PMA's magazine and other resources help keep members informed and engaged.</li>
 	<li>David thanks Scott for his support and highlights the benefits of PMA membership.</li>
 	<li>Scott encourages listeners to reach out to PMA for more information and to attend FABTECH events.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DAVID KLOTZ'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/klotzdavid/" target="_blank" rel="noopener">https://www.linkedin.com/in/klotzdavid/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/precision-metalforming-association/" target="_blank" rel="noopener">https://www.linkedin.com/company/precision-metalforming-association/</a>

<strong>Company Website:</strong> <a href="https://www.pma.org/home/" target="_blank" rel="noopener">https://www.pma.org/home/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/UIYwr0GYxbE
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/david-klotz-with-precision-metalforming-association]]></link><guid isPermaLink="false">5af07bd4-6ab4-4832-9725-5be673eb6bc7</guid><itunes:image href="https://artwork.captivate.fm/683b119f-127b-43fb-9309-4229a53fbd98/wLb6254k7_xbrN_yOrD10jgn.png"/><pubDate>Tue, 22 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/ffb42e1f-df2e-4099-9099-8d5d1ef503f9/David-Klotz-PMA-Mp3.mp3" length="24901487" type="audio/mpeg"/><itunes:duration>17:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at FABTECH and talking to David Klotz, President at Precision Metalforming Association (PMA) about &quot;Supporting the metalforming community for manufacturing success&quot;.

Scott MacKenzie and David Klotz discuss the Precision Metalforming Association (PMA) and its role in the manufacturing industry. They highlight the impact of Hurricane Milton on Fabtech Orlando, noting a strong turnout of 16,000 attendees on the first day, with a total expected attendance of 30,000. PMA represents over 1,000 member companies, focusing on metalforming, fabrication, and AI integration. They emphasize the importance of AI in reducing quoting times and the role of PMA in providing training and networking opportunities. PMA also publishes a magazine and offers various resources to its members.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/8763c0da-5e33-4a69-aad6-427de4b5c04a/index.html" type="text/html"/></item><item><title>Yasmin Cofan with PAL Robotics</title><itunes:title>Yasmin Cofan with PAL Robotics</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Yasmin Cofan, Marketing Specialist at PAL Robotics </strong>about "How robotics are deployed to improve efficiency and address the mundane"<strong>.</strong>
<div>

Scott MacKenzie interviews Yasmin Cofan from PAL Robotics at the IoT Solutions World Congress in Barcelona. Yasmin, originally from Brazil, has been with Pal for two years and is based in Barcelona. Pal Robotics, celebrating its 20th anniversary, designs and manufactures robots in Barcelona, with offices in France and Italy. They have three business units: intra logistics, mobile interaction, and select. Their retail solution, Stockbot, uses RFID technology to count and track stock, and can be deployed in one day. Pal Robotics employs around 100 people and is growing rapidly. Yasmin emphasizes the company's commitment to enhancing human life through robotics.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Yasmin on LinkedIn</li>
 	<li>[ ] Reach out to PAL Robotics to learn more about their robotics solutions</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Speaker 1 introduces Scott MacKenzie, highlighting his role in the industrial talk podcast.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the importance of industrial professionals.</li>
 	<li>The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain.</li>
 	<li>Scott MacKenzie introduces Yasmin from PAL Robotics, setting the stage for the discussion about robotics.</li>
</ul><br/>
<h3>Yasmin's Background and Role</h3>
<ul>
 	<li>Yasmin shares her background, mentioning she is from Brazil and has been working at PAL for two years.</li>
 	<li>She is in the marketing department and has been living in Barcelona for about four years.</li>
 	<li>Yasmin expresses her love for Barcelona, mentioning the weather and food.</li>
 	<li>Scott MacKenzie and Yasmin discuss the importance of not eating paella for dinner, as it is traditionally a lunchtime dish.</li>
</ul><br/>
<h3>Overview of PAL Robotics</h3>
<ul>
 	<li>Yasmin provides an overview of PAL Robotics, mentioning that the company is based in Barcelona and has offices in France and Italy.</li>
 	<li>PAL Robotics was founded in 2004 and is celebrating its 20th anniversary.</li>
 	<li>The company started with the first humanoid biped in Europe, designed to play chess.</li>
 	<li>Yasmin explains that PAL Robotics has three business units: intra logistics, mobile interaction, and select.</li>
</ul><br/>
<h3>PAL Robotics' Retail Solution</h3>
<ul>
 	<li>Yasmin discusses Stockbot, PAL Robotics' retail solution, which uses RFID technology to count and track stock.</li>
 	<li>Stockbot can map out store settings and identify the most profitable areas.</li>
 	<li>The robot can locate misplaced or missing items and provide accurate stock information.</li>
 	<li>Scott MacKenzie inquires about the deployment time for Stockbot, and Yasmin explains it takes one day to install and can work autonomously in a store environment.</li>
</ul><br/>
<h3>Technology and Compliance at PAL Robotics</h3>
<ul>
 	<li>Yasmin highlights that PAL Robotics is almost 90% engineers, making it a technology-oriented company.</li>
 	<li>The company designs and manufactures its robots in-house, ensuring full integration and control.</li>
 	<li>Yasmin mentions the challenges of obtaining CE marking for their robots and the importance of compliance with standards.</li>
 	<li>Scott MacKenzie and Yasmin discuss the evolution of robots and their increasing integration into various industries.</li>
</ul><br/>
<h3>Future of Robotics and PAL Robotics</h3>
<ul>
 	<li>Yasmin talks about the future of robotics, mentioning the advancements in humanoid robots and their applications in healthcare and assisted living.</li>
 	<li>Scott MacKenzie and Yasmin discuss the growing importance of robots in less complex applications, such as delivery in restaurants.</li>
 	<li>Yasmin shares that PAL Robotics is focusing on growing in technology and people, exploring new applications, and participating in European collaborative projects.</li>
 	<li>Scott MacKenzie praises the PAL Robotics booth and encourages listeners to connect with Yasmin on LinkedIn.</li>
</ul><br/>
<h3>Closing Remarks</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of educating oneself about robots and collaborating with industry professionals.</li>
 	<li>He encourages listeners to attend IoT Solutions World Congress and other related events.</li>
 	<li>Scott MacKenzie promotes the industrial talk podcast and invites listeners to reach out for future conversations.</li>
 	<li>The podcast ends with a reminder to be bold, brave, and innovative in the industrial field.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>YASMIN COFAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/yasmin-cofan-81089620a/" target="_blank" rel="noopener">https://www.linkedin.com/in/yasmin-cofan-81089620a/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/pal-robotics/" target="_blank" rel="noopener">https://www.linkedin.com/company/pal-robotics/</a>

<strong>Company Website:</strong> <a href="https://pal-robotics.com/" target="_blank" rel="noopener">https://pal-robotics.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/eK63zq1xE5A
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Yasmin Cofan, Marketing Specialist at PAL Robotics </strong>about "How robotics are deployed to improve efficiency and address the mundane"<strong>.</strong>
<div>

Scott MacKenzie interviews Yasmin Cofan from PAL Robotics at the IoT Solutions World Congress in Barcelona. Yasmin, originally from Brazil, has been with Pal for two years and is based in Barcelona. Pal Robotics, celebrating its 20th anniversary, designs and manufactures robots in Barcelona, with offices in France and Italy. They have three business units: intra logistics, mobile interaction, and select. Their retail solution, Stockbot, uses RFID technology to count and track stock, and can be deployed in one day. Pal Robotics employs around 100 people and is growing rapidly. Yasmin emphasizes the company's commitment to enhancing human life through robotics.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Yasmin on LinkedIn</li>
 	<li>[ ] Reach out to PAL Robotics to learn more about their robotics solutions</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Speaker 1 introduces Scott MacKenzie, highlighting his role in the industrial talk podcast.</li>
 	<li>Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the importance of industrial professionals.</li>
 	<li>The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain.</li>
 	<li>Scott MacKenzie introduces Yasmin from PAL Robotics, setting the stage for the discussion about robotics.</li>
</ul><br/>
<h3>Yasmin's Background and Role</h3>
<ul>
 	<li>Yasmin shares her background, mentioning she is from Brazil and has been working at PAL for two years.</li>
 	<li>She is in the marketing department and has been living in Barcelona for about four years.</li>
 	<li>Yasmin expresses her love for Barcelona, mentioning the weather and food.</li>
 	<li>Scott MacKenzie and Yasmin discuss the importance of not eating paella for dinner, as it is traditionally a lunchtime dish.</li>
</ul><br/>
<h3>Overview of PAL Robotics</h3>
<ul>
 	<li>Yasmin provides an overview of PAL Robotics, mentioning that the company is based in Barcelona and has offices in France and Italy.</li>
 	<li>PAL Robotics was founded in 2004 and is celebrating its 20th anniversary.</li>
 	<li>The company started with the first humanoid biped in Europe, designed to play chess.</li>
 	<li>Yasmin explains that PAL Robotics has three business units: intra logistics, mobile interaction, and select.</li>
</ul><br/>
<h3>PAL Robotics' Retail Solution</h3>
<ul>
 	<li>Yasmin discusses Stockbot, PAL Robotics' retail solution, which uses RFID technology to count and track stock.</li>
 	<li>Stockbot can map out store settings and identify the most profitable areas.</li>
 	<li>The robot can locate misplaced or missing items and provide accurate stock information.</li>
 	<li>Scott MacKenzie inquires about the deployment time for Stockbot, and Yasmin explains it takes one day to install and can work autonomously in a store environment.</li>
</ul><br/>
<h3>Technology and Compliance at PAL Robotics</h3>
<ul>
 	<li>Yasmin highlights that PAL Robotics is almost 90% engineers, making it a technology-oriented company.</li>
 	<li>The company designs and manufactures its robots in-house, ensuring full integration and control.</li>
 	<li>Yasmin mentions the challenges of obtaining CE marking for their robots and the importance of compliance with standards.</li>
 	<li>Scott MacKenzie and Yasmin discuss the evolution of robots and their increasing integration into various industries.</li>
</ul><br/>
<h3>Future of Robotics and PAL Robotics</h3>
<ul>
 	<li>Yasmin talks about the future of robotics, mentioning the advancements in humanoid robots and their applications in healthcare and assisted living.</li>
 	<li>Scott MacKenzie and Yasmin discuss the growing importance of robots in less complex applications, such as delivery in restaurants.</li>
 	<li>Yasmin shares that PAL Robotics is focusing on growing in technology and people, exploring new applications, and participating in European collaborative projects.</li>
 	<li>Scott MacKenzie praises the PAL Robotics booth and encourages listeners to connect with Yasmin on LinkedIn.</li>
</ul><br/>
<h3>Closing Remarks</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of educating oneself about robots and collaborating with industry professionals.</li>
 	<li>He encourages listeners to attend IoT Solutions World Congress and other related events.</li>
 	<li>Scott MacKenzie promotes the industrial talk podcast and invites listeners to reach out for future conversations.</li>
 	<li>The podcast ends with a reminder to be bold, brave, and innovative in the industrial field.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>YASMIN COFAN'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/yasmin-cofan-81089620a/" target="_blank" rel="noopener">https://www.linkedin.com/in/yasmin-cofan-81089620a/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/pal-robotics/" target="_blank" rel="noopener">https://www.linkedin.com/company/pal-robotics/</a>

<strong>Company Website:</strong> <a href="https://pal-robotics.com/" target="_blank" rel="noopener">https://pal-robotics.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/eK63zq1xE5A
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/yasmin-cofan-with-pal-robotics]]></link><guid isPermaLink="false">a20994d9-540f-47fe-a70f-95b9571db66e</guid><itunes:image href="https://artwork.captivate.fm/fa52eee2-b6a5-41d0-952c-d4fa8a20f57d/50qOVBGjN50oVE6MgKVvOiwY.png"/><pubDate>Thu, 10 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/db33f43f-2844-4808-b7e6-84c7512fd4ee/Yasmin-Cofan-Pal-Robotics-Mp3.mp3" length="19525679" type="audio/mpeg"/><itunes:duration>13:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Yasmin Cofan, Marketing Specialist at PAL Robotics about &quot;How robotics are deployed to improve efficiency and address the mundane&quot;.

Scott MacKenzie interviews Yasmin Cofan from PAL Robotics at the IoT Solutions World Congress in Barcelona. Yasmin, originally from Brazil, has been with Pal for two years and is based in Barcelona. Pal Robotics, celebrating its 20th anniversary, designs and manufactures robots in Barcelona, with offices in France and Italy. They have three business units: intra logistics, mobile interaction, and select. Their retail solution, Stockbot, uses RFID technology to count and track stock, and can be deployed in one day. Pal Robotics employs around 100 people and is growing rapidly. Yasmin emphasizes the company&apos;s commitment to enhancing human life through robotics.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/83790ac2-3cdd-4c72-bac2-90aefbd644b4/index.html" type="text/html"/></item><item><title>Marvin Clark with Accruent</title><itunes:title>Marvin Clark with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Marvin Clark, CIO at Accruent </strong>about "Customer centric innovation to solve today’s industrial challenges"<strong>.</strong>
<div>

Scott MacKenzie interviews Marvin Clark, CIO of Accruent, at the Accruent Insights 2024 conference in San Antonio. Clark discusses his background in financial services and his current role at Accruent, emphasizing the company's focus on innovation, customer experience, and employee success. Accruent offers 14 products, with a focus on eight, and is working on integrating them further. Clark highlights the importance of big data, AI, and modern user interfaces, stressing the need for robust infrastructure to support these advancements. He advocates for cloud solutions over on-premises systems for better security and scalability. Clark can be contacted at marvin.clark@accruent.com.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Marvin Clark at marvin.clark@accruent.com or on LinkedIn.</li>
 	<li>[ ] Explore Accruent's product offerings and their approach to delivering innovative solutions to customers.</li>
 	<li>[ ] Understand how Accruent is leveraging cloud technologies and data analytics to enhance the customer experience.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and the people behind them.</li>
 	<li>Scott welcomes listeners and thanks them for their support, highlighting the platform's mission to celebrate industry professionals.</li>
 	<li>Scott describes the lively atmosphere at the conference in San Antonio, noting the buzz of people solving problems.</li>
 	<li>Scott introduces Marvin Clark, CIO of Accruent, and sets the stage for the interview.</li>
</ul><br/>
<h3>Barbara Clark's Passion for Customer Engagement</h3>
<ul>
 	<li>Marvin expresses his love for being around customers, enjoying the opportunity to hear about their struggles and successes.</li>
 	<li>Scott notes the high level of engagement and energy among attendees, describing the atmosphere as infectious.</li>
 	<li>Marvin appreciates the hard work and energy of the Accruent team, contributing to the positive vibe at the conference.</li>
 	<li>Scott and Barbara engage in a light-hearted exchange about the love fest atmosphere.</li>
</ul><br/>
<h3>Marvin Clark's Background and Role at Accruent</h3>
<ul>
 	<li>Marvin shares his background, detailing his 30 years in financial services before joining Accruent.</li>
 	<li>He expresses his enthusiasm for facility management and Accruent's product offerings.</li>
 	<li>Marvin highlights the support he receives from Accruent's parent company, Afford, and his positive experience working for the company.</li>
 	<li>Scott inquires about the number of solutions Accruent offers, and Marvin explains they focus on their top eight products out of 14.</li>
</ul><br/>
<h3>Prioritizing Initiatives and Focusing on the Critical Few</h3>
<ul>
 	<li>Scott asks Marvin about prioritizing initiatives as the CIO, given the numerous customer requests and internal strategies.</li>
 	<li>Marvin explains Accruent's approach of focusing on the critical few, building a clear roadmap for the year, and sticking to it.</li>
 	<li>He emphasizes the importance of delivering on promises to customers and improving the back office and employee experience.</li>
 	<li>Marvin outlines the three pillars of Accruent's mission: innovation, customer experience, and employee success.</li>
</ul><br/>
<h3>Customer Feedback and Focus Areas</h3>
<ul>
 	<li>Marvin discusses the feedback from the user community, highlighting their interest in big data, AI, and modern user interfaces.</li>
 	<li>He stresses the importance of protecting customer data and having the right infrastructure to support new technologies.</li>
 	<li>Marvin mentions the shift towards cloud-based solutions and the benefits they offer in terms of security and scalability.</li>
 	<li>Scott and Barbara discuss the challenges of on-premise solutions and the advantages of cloud-based offerings from providers like Microsoft.</li>
</ul><br/>
<h3>Future Directions and AI Integration</h3>
<ul>
 	<li>Marvin talks about the future direction of Accruent, emphasizing a thoughtful approach to integrating AI and big data.</li>
 	<li>He praises the product and engineering teams for their work in implementing AI in a meaningful way.</li>
 	<li>Marvin highlights the importance of having the right infrastructure to support new capabilities and enhance the user experience.</li>
 	<li>Scott expresses his desire for seamless, connected technology that drives business efficiency and continuous improvement.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott asks Marvin for his contact information, and Marvin provides his email and LinkedIn profile.</li>
 	<li>Scott reiterates the importance of connecting with Marvin and the Accruent team to learn more about their solutions.</li>
 	<li>Scott wraps up the conversation, expressing his admiration for the user-centric approach at the conference.</li>
 	<li>Scott encourages listeners to connect with Marvin Clark and the Accruent team, emphasizing the importance of building a community of passionate professionals.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARVIN CLARK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marvinjclark/" target="_blank" rel="noopener">https://www.linkedin.com/in/marvinjclark/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/W5OocdhEm5Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Marvin Clark, CIO at Accruent </strong>about "Customer centric innovation to solve today’s industrial challenges"<strong>.</strong>
<div>

Scott MacKenzie interviews Marvin Clark, CIO of Accruent, at the Accruent Insights 2024 conference in San Antonio. Clark discusses his background in financial services and his current role at Accruent, emphasizing the company's focus on innovation, customer experience, and employee success. Accruent offers 14 products, with a focus on eight, and is working on integrating them further. Clark highlights the importance of big data, AI, and modern user interfaces, stressing the need for robust infrastructure to support these advancements. He advocates for cloud solutions over on-premises systems for better security and scalability. Clark can be contacted at marvin.clark@accruent.com.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Marvin Clark at marvin.clark@accruent.com or on LinkedIn.</li>
 	<li>[ ] Explore Accruent's product offerings and their approach to delivering innovative solutions to customers.</li>
 	<li>[ ] Understand how Accruent is leveraging cloud technologies and data analytics to enhance the customer experience.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and the people behind them.</li>
 	<li>Scott welcomes listeners and thanks them for their support, highlighting the platform's mission to celebrate industry professionals.</li>
 	<li>Scott describes the lively atmosphere at the conference in San Antonio, noting the buzz of people solving problems.</li>
 	<li>Scott introduces Marvin Clark, CIO of Accruent, and sets the stage for the interview.</li>
</ul><br/>
<h3>Barbara Clark's Passion for Customer Engagement</h3>
<ul>
 	<li>Marvin expresses his love for being around customers, enjoying the opportunity to hear about their struggles and successes.</li>
 	<li>Scott notes the high level of engagement and energy among attendees, describing the atmosphere as infectious.</li>
 	<li>Marvin appreciates the hard work and energy of the Accruent team, contributing to the positive vibe at the conference.</li>
 	<li>Scott and Barbara engage in a light-hearted exchange about the love fest atmosphere.</li>
</ul><br/>
<h3>Marvin Clark's Background and Role at Accruent</h3>
<ul>
 	<li>Marvin shares his background, detailing his 30 years in financial services before joining Accruent.</li>
 	<li>He expresses his enthusiasm for facility management and Accruent's product offerings.</li>
 	<li>Marvin highlights the support he receives from Accruent's parent company, Afford, and his positive experience working for the company.</li>
 	<li>Scott inquires about the number of solutions Accruent offers, and Marvin explains they focus on their top eight products out of 14.</li>
</ul><br/>
<h3>Prioritizing Initiatives and Focusing on the Critical Few</h3>
<ul>
 	<li>Scott asks Marvin about prioritizing initiatives as the CIO, given the numerous customer requests and internal strategies.</li>
 	<li>Marvin explains Accruent's approach of focusing on the critical few, building a clear roadmap for the year, and sticking to it.</li>
 	<li>He emphasizes the importance of delivering on promises to customers and improving the back office and employee experience.</li>
 	<li>Marvin outlines the three pillars of Accruent's mission: innovation, customer experience, and employee success.</li>
</ul><br/>
<h3>Customer Feedback and Focus Areas</h3>
<ul>
 	<li>Marvin discusses the feedback from the user community, highlighting their interest in big data, AI, and modern user interfaces.</li>
 	<li>He stresses the importance of protecting customer data and having the right infrastructure to support new technologies.</li>
 	<li>Marvin mentions the shift towards cloud-based solutions and the benefits they offer in terms of security and scalability.</li>
 	<li>Scott and Barbara discuss the challenges of on-premise solutions and the advantages of cloud-based offerings from providers like Microsoft.</li>
</ul><br/>
<h3>Future Directions and AI Integration</h3>
<ul>
 	<li>Marvin talks about the future direction of Accruent, emphasizing a thoughtful approach to integrating AI and big data.</li>
 	<li>He praises the product and engineering teams for their work in implementing AI in a meaningful way.</li>
 	<li>Marvin highlights the importance of having the right infrastructure to support new capabilities and enhance the user experience.</li>
 	<li>Scott expresses his desire for seamless, connected technology that drives business efficiency and continuous improvement.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott asks Marvin for his contact information, and Marvin provides his email and LinkedIn profile.</li>
 	<li>Scott reiterates the importance of connecting with Marvin and the Accruent team to learn more about their solutions.</li>
 	<li>Scott wraps up the conversation, expressing his admiration for the user-centric approach at the conference.</li>
 	<li>Scott encourages listeners to connect with Marvin Clark and the Accruent team, emphasizing the importance of building a community of passionate professionals.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARVIN CLARK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marvinjclark/" target="_blank" rel="noopener">https://www.linkedin.com/in/marvinjclark/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/W5OocdhEm5Y
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/marvin-clark-with-accruent]]></link><guid isPermaLink="false">227b4afc-74df-4daf-9413-505beb0ab0e5</guid><itunes:image href="https://artwork.captivate.fm/8222c19a-0df6-4673-97ff-22ba1643fde6/wMlrY6Qzq1mSeQtGvZVapEQe.png"/><pubDate>Wed, 09 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/79c71536-547c-4cdb-969b-057e2e9bfcc2/Marvin-Clark-Mp3.mp3" length="28340783" type="audio/mpeg"/><itunes:duration>19:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at Accruent Insights and talking to Marvin Clark, CIO at Accruent about &quot;Customer centric innovation to solve today’s industrial challenges&quot;.

Scott MacKenzie interviews Marvin Clark, CIO of Accruent, at the Accruent Insights 2024 conference in San Antonio. Clark discusses his background in financial services and his current role at Accruent, emphasizing the company&apos;s focus on innovation, customer experience, and employee success. Accruent offers 14 products, with a focus on eight, and is working on integrating them further. Clark highlights the importance of big data, AI, and modern user interfaces, stressing the need for robust infrastructure to support these advancements. He advocates for cloud solutions over on-premises systems for better security and scalability. Clark can be contacted at marvin.clark@accruent.com.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/cf13bbb0-c978-4fa5-8f9e-c24588c00d40/index.html" type="text/html"/></item><item><title>Kevin Kucera with NW Signal Maintenance</title><itunes:title>Kevin Kucera with NW Signal Maintenance</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Kevin Kucera with NW Signal Maintenance </strong>about "Ultra-Rapid Surge Arrester".
<div>

Scott MacKenzie interviews Kevin Kucera from NW Signal Maintenance at Distribute Tech in Orlando, Florida. Kevin, a 34-year veteran in the electrical industry, discusses their niche services, including rail services and ultra-fast surge arresters. These arresters, developed in collaboration with Advanced Fusion Systems, operate in 300 nanoseconds and prevent electromagnetic pulse damage. They are compact, with a current range of 4-18 kV, and are designed to extend the life of lightning arrestor systems. Kevin emphasizes their importance in preventing equipment failures and reducing operational expenses. Contact details for NW Signal Maintenance are provided for those interested in their products.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Kevin Kucera to learn more about the ultra-fast surge arrester product.</li>
 	<li>[ ] Connect with Kevin Kucera on LinkedIn to stay updated on the EMP protection technology.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industrial innovations and professionals.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industry professionals.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Orlando, Florida, with around 17,000 attendees.</li>
 	<li>Scott introduces Kevin Kucera, the guest, and mentions his company, NW Signal Maintenance.</li>
</ul><br/>
<h3>Kevin Kucera's Background</h3>
<ul>
 	<li>Kevin shares his background, mentioning his 34-year career in the electrical industry and his experience in electrified transportation.</li>
 	<li>He holds master electrical licenses in seven states and general engineering and contractor licenses in California.</li>
 	<li>Kevin humorously recounts a story about meeting the president of the IBEW, Lonnie Stevenson, during a teacher training event in Ann Arbor.</li>
 	<li>The story involves Kevin singing the national anthem and receiving a pen from Lonnie Stevenson.</li>
</ul><br/>
<h3>NW Signal Maintenance Overview</h3>
<ul>
 	<li>Kevin provides an overview of NW Signal Maintenance, focusing on their rail services contract and specialized equipment.</li>
 	<li>The company installs cell phone systems and tunnels, and they perform wheel flat detection and under-bridge truck equipment maintenance.</li>
 	<li>NW Signal Maintenance is also developing a new business unit around ultra-fast surge arresters in collaboration with Advanced Fusion Systems.</li>
 	<li>Scott and Kevin discuss the importance of ultra-fast surge arresters, which operate in 300 nanoseconds and prevent electromagnetic pulse damage.</li>
</ul><br/>
<h3>Technical Details of Ultra-Fast Surge Arresters</h3>
<ul>
 	<li>Kevin explains that ultra-fast surge arresters extend the life of lightning arrestor systems and reduce operational expenses by minimizing equipment failures.</li>
 	<li>The arresters shunt transients to Earth without interrupting the system, meeting and exceeding Mil Spec requirements.</li>
 	<li>The technology is relatively new, with a low end of 4000 volts and an upper end of 18 KV, aiming to reach 72 KV in the future.</li>
 	<li>Installation varies depending on whether it's done in an OEM switchgear or in the field, with live installations requiring shutdown procedures.</li>
</ul><br/>
<h3>Applications and Future Prospects</h3>
<ul>
 	<li>Kevin sees the ultra-fast surge arresters being integrated into the grid to protect medium voltage equipment over the next 50 to 100 years.</li>
 	<li>He compares the size of their product to a large coffee cup, contrasting it with a 15 KV device that is much larger.</li>
 	<li>The product is easy to install in OEM switchgear but requires careful planning for live installations.</li>
 	<li>Kevin provides contact information for NW Signal Maintenance and encourages interested parties to reach out for more information.</li>
</ul><br/>
<h3>Closing Remarks and Event Promotion</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of Distribute Tech and the energy utility space.</li>
 	<li>He encourages listeners to connect with Kevin and explore the ultra-fast surge arresters for their applications.</li>
 	<li>Scott promotes the Industrial Talk Podcast Network and invites listeners to be part of future conversations.</li>
 	<li>The podcast concludes with a call to action for listeners to be bold, brave, and innovative in their fields.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PODCAST VIDEO:</h2>
https://youtu.be/N3BQXbx10Tg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Kevin Kucera with NW Signal Maintenance </strong>about "Ultra-Rapid Surge Arrester".
<div>

Scott MacKenzie interviews Kevin Kucera from NW Signal Maintenance at Distribute Tech in Orlando, Florida. Kevin, a 34-year veteran in the electrical industry, discusses their niche services, including rail services and ultra-fast surge arresters. These arresters, developed in collaboration with Advanced Fusion Systems, operate in 300 nanoseconds and prevent electromagnetic pulse damage. They are compact, with a current range of 4-18 kV, and are designed to extend the life of lightning arrestor systems. Kevin emphasizes their importance in preventing equipment failures and reducing operational expenses. Contact details for NW Signal Maintenance are provided for those interested in their products.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Kevin Kucera to learn more about the ultra-fast surge arrester product.</li>
 	<li>[ ] Connect with Kevin Kucera on LinkedIn to stay updated on the EMP protection technology.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industrial innovations and professionals.</li>
 	<li>Scott welcomes listeners and highlights the importance of celebrating industry professionals.</li>
 	<li>The podcast is broadcasting live from Distribute Tech in Orlando, Florida, with around 17,000 attendees.</li>
 	<li>Scott introduces Kevin Kucera, the guest, and mentions his company, NW Signal Maintenance.</li>
</ul><br/>
<h3>Kevin Kucera's Background</h3>
<ul>
 	<li>Kevin shares his background, mentioning his 34-year career in the electrical industry and his experience in electrified transportation.</li>
 	<li>He holds master electrical licenses in seven states and general engineering and contractor licenses in California.</li>
 	<li>Kevin humorously recounts a story about meeting the president of the IBEW, Lonnie Stevenson, during a teacher training event in Ann Arbor.</li>
 	<li>The story involves Kevin singing the national anthem and receiving a pen from Lonnie Stevenson.</li>
</ul><br/>
<h3>NW Signal Maintenance Overview</h3>
<ul>
 	<li>Kevin provides an overview of NW Signal Maintenance, focusing on their rail services contract and specialized equipment.</li>
 	<li>The company installs cell phone systems and tunnels, and they perform wheel flat detection and under-bridge truck equipment maintenance.</li>
 	<li>NW Signal Maintenance is also developing a new business unit around ultra-fast surge arresters in collaboration with Advanced Fusion Systems.</li>
 	<li>Scott and Kevin discuss the importance of ultra-fast surge arresters, which operate in 300 nanoseconds and prevent electromagnetic pulse damage.</li>
</ul><br/>
<h3>Technical Details of Ultra-Fast Surge Arresters</h3>
<ul>
 	<li>Kevin explains that ultra-fast surge arresters extend the life of lightning arrestor systems and reduce operational expenses by minimizing equipment failures.</li>
 	<li>The arresters shunt transients to Earth without interrupting the system, meeting and exceeding Mil Spec requirements.</li>
 	<li>The technology is relatively new, with a low end of 4000 volts and an upper end of 18 KV, aiming to reach 72 KV in the future.</li>
 	<li>Installation varies depending on whether it's done in an OEM switchgear or in the field, with live installations requiring shutdown procedures.</li>
</ul><br/>
<h3>Applications and Future Prospects</h3>
<ul>
 	<li>Kevin sees the ultra-fast surge arresters being integrated into the grid to protect medium voltage equipment over the next 50 to 100 years.</li>
 	<li>He compares the size of their product to a large coffee cup, contrasting it with a 15 KV device that is much larger.</li>
 	<li>The product is easy to install in OEM switchgear but requires careful planning for live installations.</li>
 	<li>Kevin provides contact information for NW Signal Maintenance and encourages interested parties to reach out for more information.</li>
</ul><br/>
<h3>Closing Remarks and Event Promotion</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of Distribute Tech and the energy utility space.</li>
 	<li>He encourages listeners to connect with Kevin and explore the ultra-fast surge arresters for their applications.</li>
 	<li>Scott promotes the Industrial Talk Podcast Network and invites listeners to be part of future conversations.</li>
 	<li>The podcast concludes with a call to action for listeners to be bold, brave, and innovative in their fields.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PODCAST VIDEO:</h2>
https://youtu.be/N3BQXbx10Tg
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/kevin-kucera-with-nw-signal-maintenance]]></link><guid isPermaLink="false">d49d8c14-2d69-450a-8a76-cdba4a29b775</guid><itunes:image href="https://artwork.captivate.fm/97d4fd9d-346b-45ed-b2d0-7d3ff594dcdf/yIV5xYhsmDncTlxUrvCWpR9Y.png"/><pubDate>Tue, 08 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/9f197419-6a08-47ff-8244-c0316a4f3722/Kevin-Kucera-NWSignal-Mp3.mp3" length="17726255" type="audio/mpeg"/><itunes:duration>12:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at DistribuTech and talking to Kevin Kucera with NW Signal Maintenance about &quot;Ultra-Rapid Surge Arrester&quot;.

Scott MacKenzie interviews Kevin Kucera from NW Signal Maintenance at Distribute Tech in Orlando, Florida. Kevin, a 34-year veteran in the electrical industry, discusses their niche services, including rail services and ultra-fast surge arresters. These arresters, developed in collaboration with Advanced Fusion Systems, operate in 300 nanoseconds and prevent electromagnetic pulse damage. They are compact, with a current range of 4-18 kV, and are designed to extend the life of lightning arrestor systems. Kevin emphasizes their importance in preventing equipment failures and reducing operational expenses. Contact details for NW Signal Maintenance are provided for those interested in their products.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/c0e88718-8949-4cbd-bd1f-e4074e2a5e56/index.html" type="text/html"/></item><item><title>Greg Porter and Chris Tranchina with Sev1Tech</title><itunes:title>Greg Porter and Chris Tranchina with Sev1Tech</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Greg Porter and Chris Tranchina with Sev1Tech </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Digital Twin solutions applied to the manufacturing of rockets</span>".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industry professionals and their innovations. At the OMG q1 meeting, Greg Porter and Chris Tranchina from Sev1Tech discuss their work on a digital twin of the Michoud Assembly Facility, funded by a NASA grant through LSU. The digital twin aims to simulate the manufacturing process of rockets for the Artemis program, using 3D laser scanning to capture the facility's current state. The project, still in progress, has scanned half the facility and is addressing issues like equipment tracking and optimizing crane operations. The ultimate goal is to simulate rocket builds, enhancing efficiency and reducing errors.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Greg Porter (greg.porter@sev1tech.com) to learn more about the project.</li>
 	<li>[ ] Reach out to Chris Tranchina (christopher.tranchina@sev1tech.com) to learn more about the project.</li>
 	<li>[ ] Connect with Greg and Chris on LinkedIn to stay updated on their work.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the passion and dedication of industry professionals.</li>
 	<li>The podcast is broadcasting from the OMG q1 meeting, a gathering of problem solvers passionate about education, collaboration, and innovation.</li>
 	<li>Scott introduces Greg Porter and Chris Tranchina, who are part of the digital twin Consortium and have presented earlier at the meeting.</li>
</ul><br/>
<h3>Background of Greg Porter and Chris Tranchina</h3>
<ul>
 	<li>Greg Porter introduces himself as a senior systems architect with Sev1Tech.</li>
 	<li>Chris Tranchina describes himself as a 3D animator and modeler, brought in for real-time expertise in rendering the digital twin.</li>
 	<li>Scott MacKenzie asks about the digital thread and how it ensures data trust by leaving data in its authoritative system.</li>
 	<li>Greg explains the digital thread's role in connecting source systems through APIs and exposing metadata to understand data relationships.</li>
</ul><br/>
<h3>Collaboration with LSU and NASA</h3>
<ul>
 	<li>Greg discusses the partnership with LSU to build a digital twin of the Michoud Assembly Facility, funded by a NASA grant.</li>
 	<li>The facility is used for assembling rockets for the Artemis program, including the Space Launch System, the Exploration Upper Stage, and the Orion spacecraft.</li>
 	<li>The objective is to simulate the build of the rockets by understanding the current state of the facility through 3D laser scanning.</li>
 	<li>The project is still a work in progress, with roughly half of the facility scanned so far.</li>
</ul><br/>
<h3>Challenges and Progress in the Digital Twin Project</h3>
<ul>
 	<li>Scott MacKenzie inquires about the challenges faced in digitizing the facility without existing blueprints.</li>
 	<li>Greg explains the importance of understanding the current state of the building to simulate the build process.</li>
 	<li>The project includes scanning platforms, tooling, flight hardware, and the building itself to create a detailed digital model.</li>
 	<li>Chris adds that the digital twin helps in optimizing manufacturing processes and addressing issues like missing equipment.</li>
</ul><br/>
<h3>Simulation and Optimization of Manufacturing Processes</h3>
<ul>
 	<li>The digital twin is used to simulate complex lifts involving cranes to ensure efficient and safe operations.</li>
 	<li>Scott asks about the efficiency of current manufacturing processes and the role of experienced professionals.</li>
 	<li>Chris explains that while experienced professionals are valuable, new technologies help optimize processes for larger and more powerful rockets.</li>
 	<li>The digital twin also addresses issues like missing equipment by providing real-time location tracking and optimizing factory workflows.</li>
</ul><br/>
<h3>Future Goals and Success Criteria</h3>
<ul>
 	<li>Scott asks about the timeline and success criteria for the digital twin project.</li>
 	<li>Greg states that success would be achieving a full replica of the Michoud Assembly Facility, capable of simulating the build of rockets.</li>
 	<li>The project is expected to continue for several years, with the ultimate goal of optimizing manufacturing processes and ensuring efficient operations.</li>
 	<li>The digital twin will help in planning and executing complex lifts, reducing the risk of equipment breakdowns and improving overall efficiency.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott MacKenzie provides contact information for Greg and Chris, encouraging listeners to reach out on LinkedIn or via email.</li>
 	<li>Greg's email is greg.porter@sev1tech.com, and Chris's email is christopher.trencina@sev1tech.com.</li>
 	<li>Scott thanks Gary for his contributions to the podcast and emphasizes the importance of the OMG q1 meeting in fostering collaboration and innovation.</li>
 	<li>The podcast concludes with a call to action for listeners to engage with the OMG community and explore the digital twin project further.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG PORTER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gregporter-ai/" target="_blank" rel="noopener">https://www.linkedin.com/in/gregporter-ai/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/sev1tech/" target="_blank" rel="noopener">https://www.linkedin.com/company/sev1tech/</a>

<strong>Company Website:</strong> <a href="https://sev1tech.com/" target="_blank" rel="noopener">https://sev1tech.com/</a>
<h2>CHRIS TRANCHINA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/christranchinaanimator/" target="_blank" rel="noopener">https://www.linkedin.com/in/christranchinaanimator/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/TNOB9Ka4S3I
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Greg Porter and Chris Tranchina with Sev1Tech </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Digital Twin solutions applied to the manufacturing of rockets</span>".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
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Scott MacKenzie hosts the Industrial Talk podcast, celebrating industry professionals and their innovations. At the OMG q1 meeting, Greg Porter and Chris Tranchina from Sev1Tech discuss their work on a digital twin of the Michoud Assembly Facility, funded by a NASA grant through LSU. The digital twin aims to simulate the manufacturing process of rockets for the Artemis program, using 3D laser scanning to capture the facility's current state. The project, still in progress, has scanned half the facility and is addressing issues like equipment tracking and optimizing crane operations. The ultimate goal is to simulate rocket builds, enhancing efficiency and reducing errors.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Greg Porter (greg.porter@sev1tech.com) to learn more about the project.</li>
 	<li>[ ] Reach out to Chris Tranchina (christopher.tranchina@sev1tech.com) to learn more about the project.</li>
 	<li>[ ] Connect with Greg and Chris on LinkedIn to stay updated on their work.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes listeners and highlights the passion and dedication of industry professionals.</li>
 	<li>The podcast is broadcasting from the OMG q1 meeting, a gathering of problem solvers passionate about education, collaboration, and innovation.</li>
 	<li>Scott introduces Greg Porter and Chris Tranchina, who are part of the digital twin Consortium and have presented earlier at the meeting.</li>
</ul><br/>
<h3>Background of Greg Porter and Chris Tranchina</h3>
<ul>
 	<li>Greg Porter introduces himself as a senior systems architect with Sev1Tech.</li>
 	<li>Chris Tranchina describes himself as a 3D animator and modeler, brought in for real-time expertise in rendering the digital twin.</li>
 	<li>Scott MacKenzie asks about the digital thread and how it ensures data trust by leaving data in its authoritative system.</li>
 	<li>Greg explains the digital thread's role in connecting source systems through APIs and exposing metadata to understand data relationships.</li>
</ul><br/>
<h3>Collaboration with LSU and NASA</h3>
<ul>
 	<li>Greg discusses the partnership with LSU to build a digital twin of the Michoud Assembly Facility, funded by a NASA grant.</li>
 	<li>The facility is used for assembling rockets for the Artemis program, including the Space Launch System, the Exploration Upper Stage, and the Orion spacecraft.</li>
 	<li>The objective is to simulate the build of the rockets by understanding the current state of the facility through 3D laser scanning.</li>
 	<li>The project is still a work in progress, with roughly half of the facility scanned so far.</li>
</ul><br/>
<h3>Challenges and Progress in the Digital Twin Project</h3>
<ul>
 	<li>Scott MacKenzie inquires about the challenges faced in digitizing the facility without existing blueprints.</li>
 	<li>Greg explains the importance of understanding the current state of the building to simulate the build process.</li>
 	<li>The project includes scanning platforms, tooling, flight hardware, and the building itself to create a detailed digital model.</li>
 	<li>Chris adds that the digital twin helps in optimizing manufacturing processes and addressing issues like missing equipment.</li>
</ul><br/>
<h3>Simulation and Optimization of Manufacturing Processes</h3>
<ul>
 	<li>The digital twin is used to simulate complex lifts involving cranes to ensure efficient and safe operations.</li>
 	<li>Scott asks about the efficiency of current manufacturing processes and the role of experienced professionals.</li>
 	<li>Chris explains that while experienced professionals are valuable, new technologies help optimize processes for larger and more powerful rockets.</li>
 	<li>The digital twin also addresses issues like missing equipment by providing real-time location tracking and optimizing factory workflows.</li>
</ul><br/>
<h3>Future Goals and Success Criteria</h3>
<ul>
 	<li>Scott asks about the timeline and success criteria for the digital twin project.</li>
 	<li>Greg states that success would be achieving a full replica of the Michoud Assembly Facility, capable of simulating the build of rockets.</li>
 	<li>The project is expected to continue for several years, with the ultimate goal of optimizing manufacturing processes and ensuring efficient operations.</li>
 	<li>The digital twin will help in planning and executing complex lifts, reducing the risk of equipment breakdowns and improving overall efficiency.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott MacKenzie provides contact information for Greg and Chris, encouraging listeners to reach out on LinkedIn or via email.</li>
 	<li>Greg's email is greg.porter@sev1tech.com, and Chris's email is christopher.trencina@sev1tech.com.</li>
 	<li>Scott thanks Gary for his contributions to the podcast and emphasizes the importance of the OMG q1 meeting in fostering collaboration and innovation.</li>
 	<li>The podcast concludes with a call to action for listeners to engage with the OMG community and explore the digital twin project further.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GREG PORTER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gregporter-ai/" target="_blank" rel="noopener">https://www.linkedin.com/in/gregporter-ai/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/sev1tech/" target="_blank" rel="noopener">https://www.linkedin.com/company/sev1tech/</a>

<strong>Company Website:</strong> <a href="https://sev1tech.com/" target="_blank" rel="noopener">https://sev1tech.com/</a>
<h2>CHRIS TRANCHINA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/christranchinaanimator/" target="_blank" rel="noopener">https://www.linkedin.com/in/christranchinaanimator/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/TNOB9Ka4S3I
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/greg-porter-and-chris-tranchina-with-sev1tech]]></link><guid isPermaLink="false">bedb97f5-b94e-400a-a049-1d81e4128df3</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 04 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/e9883680-30ac-45a1-ba0d-3f8cbd7d5e46/Greg-Porter-and-Chris-Tranchina-Sev1tech-Mp3.mp3" length="23509871" type="audio/mpeg"/><itunes:duration>16:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Greg Porter and Chris Tranchina with Sev1Tech about &quot;Digital Twin solutions applied to the manufacturing of rockets&quot;.

Scott MacKenzie hosts the Industrial Talk podcast, celebrating industry professionals and their innovations. At the OMG q1 meeting, Greg Porter and Chris Tranchina from Sev1Tech discuss their work on a digital twin of the Michoud Assembly Facility, funded by a NASA grant through LSU. The digital twin aims to simulate the manufacturing process of rockets for the Artemis program, using 3D laser scanning to capture the facility&apos;s current state. The project, still in progress, has scanned half the facility and is addressing issues like equipment tracking and optimizing crane operations. The ultimate goal is to simulate rocket builds, enhancing efficiency and reducing errors.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/27d1eb73-7481-47e5-86c3-4e71b15b85b8/index.html" type="text/html"/></item><item><title>John Turner with Gafcon Digital</title><itunes:title>John Turner with Gafcon Digital</itunes:title><description><![CDATA[<div>

Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM and integrating data from various sources like reality capture. Turner explains the benefits of a digital twin, including predictability in safety, cost, and schedule, and mentions that buildings consume 41% of the energy in the US. He advocates for a transformational approach to organizational change management to achieve these efficiencies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Send paper on digital twins and building energy usage.</li>
 	<li>[ ] Reach out to John Turner at jturner@gafcondigital.com to discuss further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of the podcast in educating and collaborating within the industrial community.</li>
 	<li>The episode features John Turner, CEO of Gafcon Digital, who is a leading voice in the world of digital twins.</li>
 	<li>Scott encourages listeners to visit the Industrial Talk YouTube channel for additional slides and information.</li>
</ul><br/>
<h3>Introduction of John Turner and Gafcon Digital</h3>
<ul>
 	<li>Scott MacKenzie welcomes John Turner to the podcast and asks for a brief introduction about himself and his company.</li>
 	<li>John explains that Gafcon Digital focuses on developing a digital building lifecycle to improve efficiency in design, construction, and operations.</li>
 	<li>John emphasizes the inefficiencies in the current design-construction-operational process due to silos and legal enforcement.</li>
 	<li>Gafcon Digital targets serial builder-owner operators, particularly hyperscalers, retail, and life science sectors.</li>
</ul><br/>
<h3>Standardization and Efficiency in Construction</h3>
<ul>
 	<li>Scott and John discuss the concept of standardizing construction processes, using McDonald's as an analogy for optimized design and building processes.</li>
 	<li>John compares the construction industry's lack of standardization to the automotive industry's use of lean techniques.</li>
 	<li>Scott and John explore the potential for standardizing data centers and other large-scale construction projects.</li>
 	<li>John introduces the idea of digitizing the construction process to create a foundational data model using BIM (Building Information Modeling).</li>
</ul><br/>
<h3>Digital Twin and Reality Capture</h3>
<ul>
 	<li>John explains the importance of digitizing the construction process to create a foundational data model using BIM.</li>
 	<li>He discusses the role of BIM in integrating 2D, 3D, cost, schedule, embodied carbon, and document properties.</li>
 	<li>John introduces the concept of reality capture, including 360 cameras, photogrammetry, laser scanning, and LIDAR, to bring real-time data into the design process.</li>
 	<li>John differentiates between a visual twin and a digital twin, explaining the real-time monitoring and control capabilities of a digital twin.</li>
</ul><br/>
<h3>Challenges and Organizational Change Management</h3>
<ul>
 	<li>Scott and John discuss the challenges of shifting the construction industry to a more efficient, digital-twin-based approach.</li>
 	<li>John emphasizes that the transformation has more to do with organizational change management than technology.</li>
 	<li>He explains the need for serial builders to change their processes to scale efficiently, especially for data centers.</li>
 	<li>John outlines the three-step evolution of the construction process: planning, design, construction, and operation, with a focus on a manufacturing perspective.</li>
</ul><br/>
<h3>Benefits of a Digital-Twin Approach</h3>
<ul>
 	<li>John highlights the benefits of a digital-twin approach, including predictability in safety, cost, schedule, and quality.</li>
 	<li>He mentions that a BIM-centric approach can lead to cost savings of 10-15% in construction.</li>
 	<li>John explains that 80-85% of the cost of a building post-construction is in its life cycle operations.</li>
 	<li>He provides examples of how a digital-twin approach can improve efficiency, such as upgrading air conditioning systems in a university building.</li>
</ul><br/>
<h3>Data Standards and Collaboration</h3>
<ul>
 	<li>John discusses the importance of data standards and communication among different teams involved in the construction process.</li>
 	<li>He explains the 3C approach: communication, collaboration, and correlation of data to improve overall performance.</li>
 	<li>John emphasizes the difficulty of implementing these changes in practice but highlights the benefits of predictability and efficiency.</li>
 	<li>Scott and John discuss the receptiveness of different industries to digitization and the importance of a holistic approach.</li>
</ul><br/>
<h3>Energy Efficiency and Future Directions</h3>
<ul>
 	<li>John mentions that buildings consume 41% of the energy in the US, highlighting the potential for energy savings through digital twins.</li>
 	<li>He discusses the role of AI data centers in reducing energy consumption by being located near renewable energy sources.</li>
 	<li>Scott and John explore the potential for digital twins to predict and monitor energy use in buildings.</li>
 	<li>John offers to send Scott a paper on the subject and emphasizes the importance of addressing energy use in the digital-twin conversation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of the topics discussed and the benefits of a digital-twin approach.</li>
 	<li>John provides his contact information for anyone interested in learning more about Gafcon Digital and their services.</li>
 	<li>Scott encourages listeners to reach out to John and to continue the education journey through the Industrial Talk Podcast.</li>
 	<li>The episode concludes with Scott thanking John for his insights and contributions to the discussion.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOHN TURNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-turner-2b616/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-turner-2b616/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/gafcondigital/" target="_blank" rel="noopener">https://www.linkedin.com/company/gafcondigital/</a>

<strong>Company Website:</strong> <a href="https://www.gafcondigital.com/" target="_blank" rel="noopener">https://www.gafcondigital.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8yi_HQ74oFw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft"...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM and integrating data from various sources like reality capture. Turner explains the benefits of a digital twin, including predictability in safety, cost, and schedule, and mentions that buildings consume 41% of the energy in the US. He advocates for a transformational approach to organizational change management to achieve these efficiencies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Send paper on digital twins and building energy usage.</li>
 	<li>[ ] Reach out to John Turner at jturner@gafcondigital.com to discuss further.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.</li>
 	<li>Scott highlights the importance of the podcast in educating and collaborating within the industrial community.</li>
 	<li>The episode features John Turner, CEO of Gafcon Digital, who is a leading voice in the world of digital twins.</li>
 	<li>Scott encourages listeners to visit the Industrial Talk YouTube channel for additional slides and information.</li>
</ul><br/>
<h3>Introduction of John Turner and Gafcon Digital</h3>
<ul>
 	<li>Scott MacKenzie welcomes John Turner to the podcast and asks for a brief introduction about himself and his company.</li>
 	<li>John explains that Gafcon Digital focuses on developing a digital building lifecycle to improve efficiency in design, construction, and operations.</li>
 	<li>John emphasizes the inefficiencies in the current design-construction-operational process due to silos and legal enforcement.</li>
 	<li>Gafcon Digital targets serial builder-owner operators, particularly hyperscalers, retail, and life science sectors.</li>
</ul><br/>
<h3>Standardization and Efficiency in Construction</h3>
<ul>
 	<li>Scott and John discuss the concept of standardizing construction processes, using McDonald's as an analogy for optimized design and building processes.</li>
 	<li>John compares the construction industry's lack of standardization to the automotive industry's use of lean techniques.</li>
 	<li>Scott and John explore the potential for standardizing data centers and other large-scale construction projects.</li>
 	<li>John introduces the idea of digitizing the construction process to create a foundational data model using BIM (Building Information Modeling).</li>
</ul><br/>
<h3>Digital Twin and Reality Capture</h3>
<ul>
 	<li>John explains the importance of digitizing the construction process to create a foundational data model using BIM.</li>
 	<li>He discusses the role of BIM in integrating 2D, 3D, cost, schedule, embodied carbon, and document properties.</li>
 	<li>John introduces the concept of reality capture, including 360 cameras, photogrammetry, laser scanning, and LIDAR, to bring real-time data into the design process.</li>
 	<li>John differentiates between a visual twin and a digital twin, explaining the real-time monitoring and control capabilities of a digital twin.</li>
</ul><br/>
<h3>Challenges and Organizational Change Management</h3>
<ul>
 	<li>Scott and John discuss the challenges of shifting the construction industry to a more efficient, digital-twin-based approach.</li>
 	<li>John emphasizes that the transformation has more to do with organizational change management than technology.</li>
 	<li>He explains the need for serial builders to change their processes to scale efficiently, especially for data centers.</li>
 	<li>John outlines the three-step evolution of the construction process: planning, design, construction, and operation, with a focus on a manufacturing perspective.</li>
</ul><br/>
<h3>Benefits of a Digital-Twin Approach</h3>
<ul>
 	<li>John highlights the benefits of a digital-twin approach, including predictability in safety, cost, schedule, and quality.</li>
 	<li>He mentions that a BIM-centric approach can lead to cost savings of 10-15% in construction.</li>
 	<li>John explains that 80-85% of the cost of a building post-construction is in its life cycle operations.</li>
 	<li>He provides examples of how a digital-twin approach can improve efficiency, such as upgrading air conditioning systems in a university building.</li>
</ul><br/>
<h3>Data Standards and Collaboration</h3>
<ul>
 	<li>John discusses the importance of data standards and communication among different teams involved in the construction process.</li>
 	<li>He explains the 3C approach: communication, collaboration, and correlation of data to improve overall performance.</li>
 	<li>John emphasizes the difficulty of implementing these changes in practice but highlights the benefits of predictability and efficiency.</li>
 	<li>Scott and John discuss the receptiveness of different industries to digitization and the importance of a holistic approach.</li>
</ul><br/>
<h3>Energy Efficiency and Future Directions</h3>
<ul>
 	<li>John mentions that buildings consume 41% of the energy in the US, highlighting the potential for energy savings through digital twins.</li>
 	<li>He discusses the role of AI data centers in reducing energy consumption by being located near renewable energy sources.</li>
 	<li>Scott and John explore the potential for digital twins to predict and monitor energy use in buildings.</li>
 	<li>John offers to send Scott a paper on the subject and emphasizes the importance of addressing energy use in the digital-twin conversation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie wraps up the conversation, emphasizing the importance of the topics discussed and the benefits of a digital-twin approach.</li>
 	<li>John provides his contact information for anyone interested in learning more about Gafcon Digital and their services.</li>
 	<li>Scott encourages listeners to reach out to John and to continue the education journey through the Industrial Talk Podcast.</li>
 	<li>The episode concludes with Scott thanking John for his insights and contributions to the discussion.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOHN TURNER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-turner-2b616/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-turner-2b616/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/gafcondigital/" target="_blank" rel="noopener">https://www.linkedin.com/company/gafcondigital/</a>

<strong>Company Website:</strong> <a href="https://www.gafcondigital.com/" target="_blank" rel="noopener">https://www.gafcondigital.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8yi_HQ74oFw
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/john-turner-with-gafcondigital-2]]></link><guid isPermaLink="false">bf4d6c74-e9b5-41a7-ba62-6eb4aa5ecb75</guid><itunes:image href="https://artwork.captivate.fm/d2a65c8c-3cd7-46c9-9969-67114d77ef79/Riogt1n0CoJLJlX5_updMeyu.png"/><pubDate>Wed, 02 Oct 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/d86e9a15-c24c-4fe4-ad15-bd7009504f95/John-Turner-Conversation-Mp3.mp3" length="54556271" type="audio/mpeg"/><itunes:duration>37:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM and integrating data from various sources like reality capture. Turner explains the benefits of a digital twin, including predictability in safety, cost, and schedule, and mentions that buildings consume 41% of the energy in the US. He advocates for a transformational approach to organizational change management to achieve these efficiencies.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/52634a41-01cb-44dc-92ae-2f4f278cebf9/index.html" type="text/html"/></item><item><title>Giuseppe Serio with Upstream Security</title><itunes:title>Giuseppe Serio with Upstream Security</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Giuseppe Serio, Vice President at Upstream Security </strong>about "Active cybersecurity visibility into your connected assets!"<strong>.</strong>
<div>

Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Giuseppe Serio on LinkedIn to further discuss cybersecurity in the automotive and IoT industries.</li>
 	<li>[ ] Explore the services and solutions offered by Upstream.auto to address cybersecurity challenges.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome and Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie thanks listeners and highlights the importance of industrial professionals in solving global problems.</li>
 	<li>The podcast is being recorded at the IoT Solutions World Congress in Barcelona, Spain, with a strong recommendation for attendees to mark their calendars for the next event.</li>
 	<li>Scott MacKenzie introduces Giuseppe from Upstream Security, focusing on cybersecurity in the automotive industry.</li>
</ul><br/>
<h3>Giuseppe's Background and Role in Cybersecurity</h3>
<ul>
 	<li>Giuseppe introduces himself, mentioning his work with Upstream Security in Frankfurt, Germany, and their focus on making mobility safe and secure.</li>
 	<li>Giuseppe explains his 20-year background in the automotive industry, including roles at IBM and consulting.</li>
 	<li>The conversation shifts to the complexity of modern vehicles, with up to 100 million lines of code, compared to the 2 million lines in an F-15 fighter jet.</li>
 	<li>Giuseppe emphasizes the importance of cybersecurity in the context of autonomous vehicles, given their increasing complexity and potential vulnerabilities.</li>
</ul><br/>
<h3>The Necessity of Cybersecurity in Autonomous Vehicles</h3>
<ul>
 	<li>Scott MacKenzie and Giuseppe discuss the sophistication of autonomous vehicles and the need for robust cybersecurity measures.</li>
 	<li>Giuseppe highlights the potential risks associated with cyber attacks on autonomous vehicles, including the possibility of causing widespread congestion or harm.</li>
 	<li>The conversation touches on the importance of continuous monitoring and understanding of cyber threats to ensure vehicle safety.</li>
 	<li>Giuseppe mentions the regulatory changes in 2022 and 2024, requiring compliance and risk management in the automotive industry.</li>
</ul><br/>
<h3>Approaches to Cybersecurity in the Automotive Industry</h3>
<ul>
 	<li>Giuseppe outlines the steps for building resiliency against cyber attacks, including raising the bar, building secure by design, and constant monitoring.</li>
 	<li>The discussion includes the importance of understanding and addressing anomalies, as sophisticated cyber attacks can be difficult to distinguish from normal vehicle behavior.</li>
 	<li>Giuseppe provides examples of how cyber attacks can manifest in real-world scenarios, such as remote car control and the potential for misuse.</li>
 	<li>The conversation emphasizes the need for a proactive approach to cybersecurity, with regular training and preparedness for potential attacks.</li>
</ul><br/>
<h3>The Role of Digital Twins in Cybersecurity</h3>
<ul>
 	<li>Scott MacKenzie and Giuseppe discuss the use of digital twins to simulate and test potential cyber attacks on autonomous vehicles.</li>
 	<li>Giuseppe explains how Upstream Security provides stateful digital twins to understand vehicle behavior and perform forensic investigations.</li>
 	<li>The conversation highlights the importance of fixing the root cause of problems rather than just addressing symptoms.</li>
 	<li>Giuseppe shares an example of how safety and security measures in vehicles can have unintended cybersecurity implications, such as the consolidation of functions in the head unit.</li>
</ul><br/>
<h3>The Importance of Cybersecurity in Connected Assets</h3>
<ul>
 	<li>Scott MacKenzie and Giuseppe agree that cybersecurity must be a priority from the design phase of connected assets, not an afterthought.</li>
 	<li>The conversation emphasizes the interconnectedness of cybersecurity and digital connectivity, with cybersecurity being essential for successful IoT implementation.</li>
 	<li>Giuseppe compares the current state of cybersecurity in the automotive industry to the early days of space exploration, acknowledging the challenges and the need for continuous improvement.</li>
 	<li>The discussion concludes with a call to awareness and preparedness for cybersecurity risks, encouraging listeners to stay informed and proactive.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Giuseppe for the insightful conversation and provides contact information for listeners to connect with him.</li>
 	<li>The podcast reiterates the importance of cybersecurity in the context of connected assets and encourages listeners to reach out to Giuseppe for further discussions.</li>
 	<li>Scott MacKenzie promotes the IoT Solutions World Congress as a must-attend event for industry professionals.</li>
 	<li>The podcast wraps up with a reminder to stay tuned for future conversations and to continue supporting the Industrial Talk Podcast.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GIUSEPPE SERIO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/giuseppe-serio/" target="_blank" rel="noopener">https://www.linkedin.com/in/giuseppe-serio/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/upstream-security/" target="_blank" rel="noopener">https://www.linkedin.com/company/upstream-security/</a>

<strong>Company Website:</strong> <a href="https://upstream.auto/" target="_blank" rel="noopener">https://upstream.auto/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yj0yLdHs4c0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Giuseppe Serio, Vice President at Upstream Security </strong>about "Active cybersecurity visibility into your connected assets!"<strong>.</strong>
<div>

Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Giuseppe Serio on LinkedIn to further discuss cybersecurity in the automotive and IoT industries.</li>
 	<li>[ ] Explore the services and solutions offered by Upstream.auto to address cybersecurity challenges.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome and Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie thanks listeners and highlights the importance of industrial professionals in solving global problems.</li>
 	<li>The podcast is being recorded at the IoT Solutions World Congress in Barcelona, Spain, with a strong recommendation for attendees to mark their calendars for the next event.</li>
 	<li>Scott MacKenzie introduces Giuseppe from Upstream Security, focusing on cybersecurity in the automotive industry.</li>
</ul><br/>
<h3>Giuseppe's Background and Role in Cybersecurity</h3>
<ul>
 	<li>Giuseppe introduces himself, mentioning his work with Upstream Security in Frankfurt, Germany, and their focus on making mobility safe and secure.</li>
 	<li>Giuseppe explains his 20-year background in the automotive industry, including roles at IBM and consulting.</li>
 	<li>The conversation shifts to the complexity of modern vehicles, with up to 100 million lines of code, compared to the 2 million lines in an F-15 fighter jet.</li>
 	<li>Giuseppe emphasizes the importance of cybersecurity in the context of autonomous vehicles, given their increasing complexity and potential vulnerabilities.</li>
</ul><br/>
<h3>The Necessity of Cybersecurity in Autonomous Vehicles</h3>
<ul>
 	<li>Scott MacKenzie and Giuseppe discuss the sophistication of autonomous vehicles and the need for robust cybersecurity measures.</li>
 	<li>Giuseppe highlights the potential risks associated with cyber attacks on autonomous vehicles, including the possibility of causing widespread congestion or harm.</li>
 	<li>The conversation touches on the importance of continuous monitoring and understanding of cyber threats to ensure vehicle safety.</li>
 	<li>Giuseppe mentions the regulatory changes in 2022 and 2024, requiring compliance and risk management in the automotive industry.</li>
</ul><br/>
<h3>Approaches to Cybersecurity in the Automotive Industry</h3>
<ul>
 	<li>Giuseppe outlines the steps for building resiliency against cyber attacks, including raising the bar, building secure by design, and constant monitoring.</li>
 	<li>The discussion includes the importance of understanding and addressing anomalies, as sophisticated cyber attacks can be difficult to distinguish from normal vehicle behavior.</li>
 	<li>Giuseppe provides examples of how cyber attacks can manifest in real-world scenarios, such as remote car control and the potential for misuse.</li>
 	<li>The conversation emphasizes the need for a proactive approach to cybersecurity, with regular training and preparedness for potential attacks.</li>
</ul><br/>
<h3>The Role of Digital Twins in Cybersecurity</h3>
<ul>
 	<li>Scott MacKenzie and Giuseppe discuss the use of digital twins to simulate and test potential cyber attacks on autonomous vehicles.</li>
 	<li>Giuseppe explains how Upstream Security provides stateful digital twins to understand vehicle behavior and perform forensic investigations.</li>
 	<li>The conversation highlights the importance of fixing the root cause of problems rather than just addressing symptoms.</li>
 	<li>Giuseppe shares an example of how safety and security measures in vehicles can have unintended cybersecurity implications, such as the consolidation of functions in the head unit.</li>
</ul><br/>
<h3>The Importance of Cybersecurity in Connected Assets</h3>
<ul>
 	<li>Scott MacKenzie and Giuseppe agree that cybersecurity must be a priority from the design phase of connected assets, not an afterthought.</li>
 	<li>The conversation emphasizes the interconnectedness of cybersecurity and digital connectivity, with cybersecurity being essential for successful IoT implementation.</li>
 	<li>Giuseppe compares the current state of cybersecurity in the automotive industry to the early days of space exploration, acknowledging the challenges and the need for continuous improvement.</li>
 	<li>The discussion concludes with a call to awareness and preparedness for cybersecurity risks, encouraging listeners to stay informed and proactive.</li>
</ul><br/>
<h3>Closing Remarks and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Giuseppe for the insightful conversation and provides contact information for listeners to connect with him.</li>
 	<li>The podcast reiterates the importance of cybersecurity in the context of connected assets and encourages listeners to reach out to Giuseppe for further discussions.</li>
 	<li>Scott MacKenzie promotes the IoT Solutions World Congress as a must-attend event for industry professionals.</li>
 	<li>The podcast wraps up with a reminder to stay tuned for future conversations and to continue supporting the Industrial Talk Podcast.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GIUSEPPE SERIO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/giuseppe-serio/" target="_blank" rel="noopener">https://www.linkedin.com/in/giuseppe-serio/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/upstream-security/" target="_blank" rel="noopener">https://www.linkedin.com/company/upstream-security/</a>

<strong>Company Website:</strong> <a href="https://upstream.auto/" target="_blank" rel="noopener">https://upstream.auto/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yj0yLdHs4c0
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/giuseppe-serio-with-upstream-security]]></link><guid isPermaLink="false">f5c7e97d-fc23-43f7-8a3d-76e1788ada6c</guid><itunes:image href="https://artwork.captivate.fm/86162756-efa3-41f2-9729-11f5191e6336/dCBJevU2doiH898f71qb4N9L.png"/><pubDate>Mon, 30 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/bf71d168-7bb1-4a04-ae98-5f8fdf26094f/Giuseppe-Serio-Upstream-Mp3.mp3" length="27335087" type="audio/mpeg"/><itunes:duration>18:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Giuseppe Serio, Vice President at Upstream Security about &quot;Active cybersecurity visibility into your connected assets!&quot;.

Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/b10b4ba7-1e6e-403b-9464-cddb087c84d4/index.html" type="text/html"/></item><item><title>Richard Leurig with Accruent</title><itunes:title>Richard Leurig with Accruent</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Richard Leurig, President of Accruent </strong>about "A comprehensive connected asset management solution"<strong>.</strong>
<div>

Scott MacKenzie and Richard Leurig discuss the Accruent Insights 2024 conference in San Antonio, emphasizing the importance of customer feedback and innovation. Richard, the new president of Accruent, highlights the company's shift from individual products to interconnected ecosystems, known as the "better everyday way." Accruent serves diverse industries, including higher education and asset management, offering solutions for space planning, facilities maintenance, and asset management. The conversation also touches on the rapid pace of technological change, the role of AI, and the importance of cybersecurity. Richard emphasizes Accruent's commitment to continuous improvement and customer-centric innovation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Richard Leurig on LinkedIn or email him at richard.laurg@accruent.com to learn more about Accruent.</li>
 	<li>[ ] Explore Accruent's solutions and how they can help manage facilities and assets across the entire lifecycle.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome and Introduction to the Event</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast and introduces the event, Accruent Insights 2024, being held in San Antonio.</li>
 	<li>Scott and Richard discuss the Riverwalk in San Antonio, expressing their admiration for the area.</li>
 	<li>Scott sets the stage for the podcast, mentioning the focus on Accruent and the users at the event.</li>
 	<li>Richard shares his excitement about the conference and its purpose.</li>
</ul><br/>
<h3>Insights from the Conference</h3>
<ul>
 	<li>Richard explains that the conference is not just about roadmaps but also about gathering insights from customers.</li>
 	<li>He mentions that feedback from the previous year's conference significantly influenced their innovation.</li>
 	<li>The conference aims to understand common trends across different customer segments.</li>
 	<li>Scott acknowledges the importance of customer feedback and insights in driving innovation.</li>
</ul><br/>
<h3>Richard's Role and Vision for Accruent</h3>
<ul>
 	<li>Scott asks Richard about his role as the new president of Accruent and his vision for the company.</li>
 	<li>Richard emphasizes building an innovation culture and maintaining a customer-first approach.</li>
 	<li>He discusses the transition from individual point products to interconnected ecosystems, known as the "better everyday way."</li>
 	<li>Richard highlights the importance of continuous improvement and adapting to the ever-changing needs of their customers.</li>
</ul><br/>
<h3>Overview of Accruent's Products and Services</h3>
<ul>
 	<li>Scott inquires about Accruent and the technologies that make up the company.</li>
 	<li>Richard explains that Accruent serves a diverse group of customers, primarily in workplace and higher education.</li>
 	<li>He details the various products and services offered, including space planning, facilities maintenance, lease administration, and asset management.</li>
 	<li>Richard mentions the integration of IoT, predictive maintenance, and anomaly detection in their solutions.</li>
</ul><br/>
<h3>Change Management and Internal Transformation</h3>
<ul>
 	<li>Scott asks how Accruent helps companies transition to their comprehensive solutions.</li>
 	<li>Richard describes the internal transformation process, which involved combining best-in-class products into cohesive solutions.</li>
 	<li>He explains the concept of "de-silification" and the importance of serving customers with a full set of solutions.</li>
 	<li>Richard notes that the momentum behind this transformation was evident at the previous year's conference.</li>
</ul><br/>
<h3>Consulting and Partner Network</h3>
<ul>
 	<li>Scott inquires about the support Accruent provides for customers looking to transition to their solutions.</li>
 	<li>Richard confirms that they have solution consultants and a professional services team to assist with transformations.</li>
 	<li>He mentions the importance of channel partners and technology partners in providing industry-specific consulting.</li>
 	<li>Richard emphasizes the holistic approach to installing and supporting Accruent products.</li>
</ul><br/>
<h3>Customer Adoption and Business Challenges</h3>
<ul>
 	<li>Scott asks about customer concerns regarding the speed of innovation and technology changes.</li>
 	<li>Richard explains that customers adopt changes for various reasons, such as business challenges, sustainability, or productivity mandates.</li>
 	<li>He mentions the importance of making business cases to executives for adopting new technologies.</li>
 	<li>Richard highlights examples of how Accruent's solutions help customers with predictive maintenance and energy efficiency.</li>
</ul><br/>
<h3>Future Trends and Generative AI</h3>
<ul>
 	<li>Scott asks about future trends and technologies that Accruent is focusing on.</li>
 	<li>Richard discusses the emergence of generative AI and its potential impact on maintenance technicians.</li>
 	<li>He emphasizes the importance of ensuring the safety and security of AI-driven solutions.</li>
 	<li>Richard mentions the need for segmenting AI to prevent it from pulling information from the public internet.</li>
</ul><br/>
<h3>Cybersecurity and Information Security</h3>
<ul>
 	<li>Scott and Richard discuss the importance of cybersecurity in the context of connected environments.</li>
 	<li>Richard explains that Accruent has a robust cybersecurity and information security practice, leveraging resources from Fortive.</li>
 	<li>He highlights the importance of staying up-to-date with emerging trends and vulnerabilities.</li>
 	<li>Richard mentions the transition to cloud and SaaS solutions and the need for customers to feel secure with these products.</li>
</ul><br/>
<h3>Relationship with Fortive and Facilities and Asset Life Cycle (FAL)</h3>
<ul>
 	<li>Scott inquires about Accruent's relationship with Fortive and the FAL group.</li>
 	<li>Richard explains that Fortive is made up of 18 operating companies, each with its own focus.</li>
 	<li>He describes the FAL group, which includes Accruent, Service Channel, and Gordian, and their focus on the entire life cycle of facilities and assets.</li>
 	<li>Richard highlights the integration of Fortive tools and practices to build products more efficiently and innovatively.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his admiration for the event and Accruent's innovation culture.</li>
 	<li>He provides Richard's contact information for listeners interested in learning more about Accruent.</li>
 	<li>Scott thanks Richard for his time and insights, and they conclude the podcast.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RICHARD LEURIG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rkleurig/" target="_blank" rel="noopener">https://www.linkedin.com/in/rkleurig/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/c0PMYtgvbdM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Richard Leurig, President of Accruent </strong>about "A comprehensive connected asset management solution"<strong>.</strong>
<div>

Scott MacKenzie and Richard Leurig discuss the Accruent Insights 2024 conference in San Antonio, emphasizing the importance of customer feedback and innovation. Richard, the new president of Accruent, highlights the company's shift from individual products to interconnected ecosystems, known as the "better everyday way." Accruent serves diverse industries, including higher education and asset management, offering solutions for space planning, facilities maintenance, and asset management. The conversation also touches on the rapid pace of technological change, the role of AI, and the importance of cybersecurity. Richard emphasizes Accruent's commitment to continuous improvement and customer-centric innovation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Richard Leurig on LinkedIn or email him at richard.laurg@accruent.com to learn more about Accruent.</li>
 	<li>[ ] Explore Accruent's solutions and how they can help manage facilities and assets across the entire lifecycle.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome and Introduction to the Event</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast and introduces the event, Accruent Insights 2024, being held in San Antonio.</li>
 	<li>Scott and Richard discuss the Riverwalk in San Antonio, expressing their admiration for the area.</li>
 	<li>Scott sets the stage for the podcast, mentioning the focus on Accruent and the users at the event.</li>
 	<li>Richard shares his excitement about the conference and its purpose.</li>
</ul><br/>
<h3>Insights from the Conference</h3>
<ul>
 	<li>Richard explains that the conference is not just about roadmaps but also about gathering insights from customers.</li>
 	<li>He mentions that feedback from the previous year's conference significantly influenced their innovation.</li>
 	<li>The conference aims to understand common trends across different customer segments.</li>
 	<li>Scott acknowledges the importance of customer feedback and insights in driving innovation.</li>
</ul><br/>
<h3>Richard's Role and Vision for Accruent</h3>
<ul>
 	<li>Scott asks Richard about his role as the new president of Accruent and his vision for the company.</li>
 	<li>Richard emphasizes building an innovation culture and maintaining a customer-first approach.</li>
 	<li>He discusses the transition from individual point products to interconnected ecosystems, known as the "better everyday way."</li>
 	<li>Richard highlights the importance of continuous improvement and adapting to the ever-changing needs of their customers.</li>
</ul><br/>
<h3>Overview of Accruent's Products and Services</h3>
<ul>
 	<li>Scott inquires about Accruent and the technologies that make up the company.</li>
 	<li>Richard explains that Accruent serves a diverse group of customers, primarily in workplace and higher education.</li>
 	<li>He details the various products and services offered, including space planning, facilities maintenance, lease administration, and asset management.</li>
 	<li>Richard mentions the integration of IoT, predictive maintenance, and anomaly detection in their solutions.</li>
</ul><br/>
<h3>Change Management and Internal Transformation</h3>
<ul>
 	<li>Scott asks how Accruent helps companies transition to their comprehensive solutions.</li>
 	<li>Richard describes the internal transformation process, which involved combining best-in-class products into cohesive solutions.</li>
 	<li>He explains the concept of "de-silification" and the importance of serving customers with a full set of solutions.</li>
 	<li>Richard notes that the momentum behind this transformation was evident at the previous year's conference.</li>
</ul><br/>
<h3>Consulting and Partner Network</h3>
<ul>
 	<li>Scott inquires about the support Accruent provides for customers looking to transition to their solutions.</li>
 	<li>Richard confirms that they have solution consultants and a professional services team to assist with transformations.</li>
 	<li>He mentions the importance of channel partners and technology partners in providing industry-specific consulting.</li>
 	<li>Richard emphasizes the holistic approach to installing and supporting Accruent products.</li>
</ul><br/>
<h3>Customer Adoption and Business Challenges</h3>
<ul>
 	<li>Scott asks about customer concerns regarding the speed of innovation and technology changes.</li>
 	<li>Richard explains that customers adopt changes for various reasons, such as business challenges, sustainability, or productivity mandates.</li>
 	<li>He mentions the importance of making business cases to executives for adopting new technologies.</li>
 	<li>Richard highlights examples of how Accruent's solutions help customers with predictive maintenance and energy efficiency.</li>
</ul><br/>
<h3>Future Trends and Generative AI</h3>
<ul>
 	<li>Scott asks about future trends and technologies that Accruent is focusing on.</li>
 	<li>Richard discusses the emergence of generative AI and its potential impact on maintenance technicians.</li>
 	<li>He emphasizes the importance of ensuring the safety and security of AI-driven solutions.</li>
 	<li>Richard mentions the need for segmenting AI to prevent it from pulling information from the public internet.</li>
</ul><br/>
<h3>Cybersecurity and Information Security</h3>
<ul>
 	<li>Scott and Richard discuss the importance of cybersecurity in the context of connected environments.</li>
 	<li>Richard explains that Accruent has a robust cybersecurity and information security practice, leveraging resources from Fortive.</li>
 	<li>He highlights the importance of staying up-to-date with emerging trends and vulnerabilities.</li>
 	<li>Richard mentions the transition to cloud and SaaS solutions and the need for customers to feel secure with these products.</li>
</ul><br/>
<h3>Relationship with Fortive and Facilities and Asset Life Cycle (FAL)</h3>
<ul>
 	<li>Scott inquires about Accruent's relationship with Fortive and the FAL group.</li>
 	<li>Richard explains that Fortive is made up of 18 operating companies, each with its own focus.</li>
 	<li>He describes the FAL group, which includes Accruent, Service Channel, and Gordian, and their focus on the entire life cycle of facilities and assets.</li>
 	<li>Richard highlights the integration of Fortive tools and practices to build products more efficiently and innovatively.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation, expressing his admiration for the event and Accruent's innovation culture.</li>
 	<li>He provides Richard's contact information for listeners interested in learning more about Accruent.</li>
 	<li>Scott thanks Richard for his time and insights, and they conclude the podcast.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>RICHARD LEURIG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rkleurig/" target="_blank" rel="noopener">https://www.linkedin.com/in/rkleurig/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a>

<strong>Company Website:</strong> <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/c0PMYtgvbdM
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/richard-leurig-accruent-accruentinsights]]></link><guid isPermaLink="false">f83e86d6-6f44-45a5-91d5-356629b2b7c4</guid><itunes:image href="https://artwork.captivate.fm/9448afb0-7213-4cfd-b2e7-94bcef68aebb/5A02-p0Vuy_wvjmxZLZztdw5.png"/><pubDate>Fri, 27 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/f4bdca64-2615-4688-9657-5a8c64378fb9/Richard-Leurig-Accruent-24-Mp3.mp3" length="31407407" type="audio/mpeg"/><itunes:duration>21:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at Accruent Insights and talking to Richard Leurig, President of Accruent about &quot;A comprehensive connected asset management solution&quot;.

Scott MacKenzie and Richard Leurig discuss the Accruent Insights 2024 conference in San Antonio, emphasizing the importance of customer feedback and innovation. Richard, the new president of Accruent, highlights the company&apos;s shift from individual products to interconnected ecosystems, known as the &quot;better everyday way.&quot; Accruent serves diverse industries, including higher education and asset management, offering solutions for space planning, facilities maintenance, and asset management. The conversation also touches on the rapid pace of technological change, the role of AI, and the importance of cybersecurity. Richard emphasizes Accruent&apos;s commitment to continuous improvement and customer-centric innovation.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/96601c13-4086-41cf-b672-44a0709e9697/index.html" type="text/html"/></item><item><title>Abby Smith and Ronn Cort with Team Pennsylvania</title><itunes:title>Team PA&apos;s Factory of the Future resource</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is talking to <strong>Abby Smith with Team Pennsylvania and Ronn Cort with Dunmore </strong>about "Team PA's Factory of the Future resource".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses with Abby Kantor and Ronn Cort from Team Pennsylvania the importance of collaboration in manufacturing. Team Pennsylvania, a nonprofit since 1997, fosters collaboration between government, business, and education to support Pennsylvania's economy, particularly in manufacturing. They offer resources like the "Factory of the Future" website, which helps manufacturers integrate technology and connect with local support. Ronn shares how his company, Dunmore, restructured its maintenance and engineering teams using these resources. The conversation emphasizes the need for actionable, long-term strategies to support manufacturers' digital transformation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Manufacturers can visit PAmanufacturingfuture.com to take a quiz and identify where they are on their technology integration journey and find local resources to help them.</li>
 	<li>[ ] Dunmore will continue working to restructure their organization to better focus on automation, including potentially creating an on-site training center.</li>
 	<li>[ ] Manufacturers can contact Team Pennsylvania via their website or email if interested in getting involved.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of manufacturing and the platform's goal to celebrate industrial professionals.</li>
 	<li>The episode features Abby and Ronn from Team Pennsylvania, an organization dedicated to manufacturing solutions.</li>
 	<li>Scott encourages listeners to visit the Team Pennsylvania website and reach out for collaboration opportunities.</li>
</ul><br/>
<h3>Introduction of Abby and Ronn</h3>
<ul>
 	<li>Scott MacKenzie welcomes Abby and Ronn to the podcast, emphasizing their roles at Team Pennsylvania.</li>
 	<li>Abby introduces herself as the President and CEO of Team Pennsylvania, a nonprofit organization focused on collaboration for Pennsylvania's economy.</li>
 	<li>Ronn introduces himself as the President of Dunmore, a mid-sized manufacturer specializing in specialty films, foils, tapes, textiles, and specialized coatings.</li>
 	<li>Scott and Ronn discuss the importance of collaboration and the role of Team Pennsylvania in supporting manufacturers.</li>
</ul><br/>
<h3>Overview of Team Pennsylvania</h3>
<ul>
 	<li>Abby explains that Team Pennsylvania was founded in 1997 and focuses on collaboration between government, business, and education for Pennsylvania's economy.</li>
 	<li>The organization hosts the Manufacturing Competitiveness Collaborative, involving manufacturers, business leaders, government leaders, organized labor, and education institutions.</li>
 	<li>The goal is to ensure the health of manufacturing in Pennsylvania through collaboration and technology integration.</li>
 	<li>Ronn shares his experience with Team Pennsylvania, highlighting the organization's role in supporting manufacturers and its public-private partnership model.</li>
</ul><br/>
<h3>Manufacturing Competitiveness Collaborative</h3>
<ul>
 	<li>Abby describes the Manufacturing Competitiveness Collaborative as a platform for manufacturers to work together on common challenges.</li>
 	<li>The collaborative focuses on integrating technology into manufacturing and ensuring that manufacturers have the resources they need.</li>
 	<li>Ronn emphasizes the importance of action-oriented collaboration and the need for immediate results while also considering long-term benefits.</li>
 	<li>Scott and Ronn discuss the challenges manufacturers face in navigating government processes and the role of Team Pennsylvania in facilitating this.</li>
</ul><br/>
<h3>Factory of the Future Resource</h3>
<ul>
 	<li>Abby introduces the "Factory of the Future" resource, available at PAmanufacturingfuture.com, to help manufacturers integrate technology.</li>
 	<li>The resource provides a quiz to help manufacturers identify their current stage in the technology integration process.</li>
 	<li>The resource also lists vetted organizations that can provide local support for technology integration, ensuring manufacturers connect with reliable partners.</li>
 	<li>Ronn shares his experience with the resource, highlighting how it helped his organization restructure and improve their technology integration efforts.</li>
</ul><br/>
<h3>Impact of Team Pennsylvania on Manufacturers</h3>
<ul>
 	<li>Ronn discusses how the "Factory of the Future" resource helped his organization restructure their maintenance and engineering teams.</li>
 	<li>The resource provided best practices and local support, leading to more efficient and effective technology integration.</li>
 	<li>Abby adds that the resource also helps manufacturers secure funding by providing comprehensive strategies and demonstrating readiness for technology integration.</li>
 	<li>Scott and Ronn emphasize the importance of collaboration and the role of Team Pennsylvania in supporting manufacturers' digital transformation.</li>
</ul><br/>
<h3>Abby's Leadership and Team Pennsylvania's Agility</h3>
<ul>
 	<li>Abby explains that Team Pennsylvania's small size and high altitude allow for nimble and responsive decision-making.</li>
 	<li>The organization balances long-term vision with short-term action, ensuring they remain relevant and effective in supporting manufacturers.</li>
 	<li>Ronn praises Abby's leadership and the diverse talent within Team Pennsylvania, highlighting their commitment to driving innovation and collaboration.</li>
 	<li>Scott and Ronn discuss the importance of staying current and adapting to the rapid pace of change in the manufacturing industry.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Abby provides contact information for Team Pennsylvania, encouraging manufacturers to reach out for collaboration opportunities.</li>
 	<li>Ronn shares his contact information, including his LinkedIn profile, and invites listeners to connect with him for further discussions.</li>
 	<li>Scott emphasizes the importance of collaboration and encourages listeners to visit the Team Pennsylvania website and reach out for support.</li>
 	<li>The episode concludes with a reminder of the importance of supporting manufacturers and the role of platforms like Industrial Talk in fostering collaboration and innovation.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ABBY SMITH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/abbykantorsmith/" target="_blank" rel="noopener">https://www.linkedin.com/in/abbykantorsmith/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/team-pennsylvania/" target="_blank" rel="noopener">https://www.linkedin.com/company/team-pennsylvania/</a>

<strong>Company Website:</strong> <a href="https://teampa.com/" target="_blank" rel="noopener">https://teampa.com/</a>
<h2>RONN CORT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ronncort/" target="_blank" rel="noopener">https://www.linkedin.com/in/ronncort/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/dunmore/" target="_blank" rel="noopener">https://www.linkedin.com/company/dunmore/</a>

<strong>Company Website:</strong> <a href="https://www.dunmore.com/" target="_blank" rel="noopener">https://www.dunmore.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8Z6zYeneUPI
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is talking to <strong>Abby Smith with Team Pennsylvania and Ronn Cort with Dunmore </strong>about "Team PA's Factory of the Future resource".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses with Abby Kantor and Ronn Cort from Team Pennsylvania the importance of collaboration in manufacturing. Team Pennsylvania, a nonprofit since 1997, fosters collaboration between government, business, and education to support Pennsylvania's economy, particularly in manufacturing. They offer resources like the "Factory of the Future" website, which helps manufacturers integrate technology and connect with local support. Ronn shares how his company, Dunmore, restructured its maintenance and engineering teams using these resources. The conversation emphasizes the need for actionable, long-term strategies to support manufacturers' digital transformation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Manufacturers can visit PAmanufacturingfuture.com to take a quiz and identify where they are on their technology integration journey and find local resources to help them.</li>
 	<li>[ ] Dunmore will continue working to restructure their organization to better focus on automation, including potentially creating an on-site training center.</li>
 	<li>[ ] Manufacturers can contact Team Pennsylvania via their website or email if interested in getting involved.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of manufacturing and the platform's goal to celebrate industrial professionals.</li>
 	<li>The episode features Abby and Ronn from Team Pennsylvania, an organization dedicated to manufacturing solutions.</li>
 	<li>Scott encourages listeners to visit the Team Pennsylvania website and reach out for collaboration opportunities.</li>
</ul><br/>
<h3>Introduction of Abby and Ronn</h3>
<ul>
 	<li>Scott MacKenzie welcomes Abby and Ronn to the podcast, emphasizing their roles at Team Pennsylvania.</li>
 	<li>Abby introduces herself as the President and CEO of Team Pennsylvania, a nonprofit organization focused on collaboration for Pennsylvania's economy.</li>
 	<li>Ronn introduces himself as the President of Dunmore, a mid-sized manufacturer specializing in specialty films, foils, tapes, textiles, and specialized coatings.</li>
 	<li>Scott and Ronn discuss the importance of collaboration and the role of Team Pennsylvania in supporting manufacturers.</li>
</ul><br/>
<h3>Overview of Team Pennsylvania</h3>
<ul>
 	<li>Abby explains that Team Pennsylvania was founded in 1997 and focuses on collaboration between government, business, and education for Pennsylvania's economy.</li>
 	<li>The organization hosts the Manufacturing Competitiveness Collaborative, involving manufacturers, business leaders, government leaders, organized labor, and education institutions.</li>
 	<li>The goal is to ensure the health of manufacturing in Pennsylvania through collaboration and technology integration.</li>
 	<li>Ronn shares his experience with Team Pennsylvania, highlighting the organization's role in supporting manufacturers and its public-private partnership model.</li>
</ul><br/>
<h3>Manufacturing Competitiveness Collaborative</h3>
<ul>
 	<li>Abby describes the Manufacturing Competitiveness Collaborative as a platform for manufacturers to work together on common challenges.</li>
 	<li>The collaborative focuses on integrating technology into manufacturing and ensuring that manufacturers have the resources they need.</li>
 	<li>Ronn emphasizes the importance of action-oriented collaboration and the need for immediate results while also considering long-term benefits.</li>
 	<li>Scott and Ronn discuss the challenges manufacturers face in navigating government processes and the role of Team Pennsylvania in facilitating this.</li>
</ul><br/>
<h3>Factory of the Future Resource</h3>
<ul>
 	<li>Abby introduces the "Factory of the Future" resource, available at PAmanufacturingfuture.com, to help manufacturers integrate technology.</li>
 	<li>The resource provides a quiz to help manufacturers identify their current stage in the technology integration process.</li>
 	<li>The resource also lists vetted organizations that can provide local support for technology integration, ensuring manufacturers connect with reliable partners.</li>
 	<li>Ronn shares his experience with the resource, highlighting how it helped his organization restructure and improve their technology integration efforts.</li>
</ul><br/>
<h3>Impact of Team Pennsylvania on Manufacturers</h3>
<ul>
 	<li>Ronn discusses how the "Factory of the Future" resource helped his organization restructure their maintenance and engineering teams.</li>
 	<li>The resource provided best practices and local support, leading to more efficient and effective technology integration.</li>
 	<li>Abby adds that the resource also helps manufacturers secure funding by providing comprehensive strategies and demonstrating readiness for technology integration.</li>
 	<li>Scott and Ronn emphasize the importance of collaboration and the role of Team Pennsylvania in supporting manufacturers' digital transformation.</li>
</ul><br/>
<h3>Abby's Leadership and Team Pennsylvania's Agility</h3>
<ul>
 	<li>Abby explains that Team Pennsylvania's small size and high altitude allow for nimble and responsive decision-making.</li>
 	<li>The organization balances long-term vision with short-term action, ensuring they remain relevant and effective in supporting manufacturers.</li>
 	<li>Ronn praises Abby's leadership and the diverse talent within Team Pennsylvania, highlighting their commitment to driving innovation and collaboration.</li>
 	<li>Scott and Ronn discuss the importance of staying current and adapting to the rapid pace of change in the manufacturing industry.</li>
</ul><br/>
<h3>Contact Information and Final Thoughts</h3>
<ul>
 	<li>Abby provides contact information for Team Pennsylvania, encouraging manufacturers to reach out for collaboration opportunities.</li>
 	<li>Ronn shares his contact information, including his LinkedIn profile, and invites listeners to connect with him for further discussions.</li>
 	<li>Scott emphasizes the importance of collaboration and encourages listeners to visit the Team Pennsylvania website and reach out for support.</li>
 	<li>The episode concludes with a reminder of the importance of supporting manufacturers and the role of platforms like Industrial Talk in fostering collaboration and innovation.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>ABBY SMITH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/abbykantorsmith/" target="_blank" rel="noopener">https://www.linkedin.com/in/abbykantorsmith/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/team-pennsylvania/" target="_blank" rel="noopener">https://www.linkedin.com/company/team-pennsylvania/</a>

<strong>Company Website:</strong> <a href="https://teampa.com/" target="_blank" rel="noopener">https://teampa.com/</a>
<h2>RONN CORT'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ronncort/" target="_blank" rel="noopener">https://www.linkedin.com/in/ronncort/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/dunmore/" target="_blank" rel="noopener">https://www.linkedin.com/company/dunmore/</a>

<strong>Company Website:</strong> <a href="https://www.dunmore.com/" target="_blank" rel="noopener">https://www.dunmore.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/8Z6zYeneUPI
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/abby-smith-and-ronn-cort-with-teampa]]></link><guid isPermaLink="false">4b3635be-bf14-4458-a36b-2fcdb1ff167a</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Fri, 20 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/577ff763-eebc-4726-a4a1-56f97ef115fb/Abby-and-Ronn-Conversation-Mp3.mp3" length="48562991" type="audio/mpeg"/><itunes:duration>33:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is talking to Abby Smith with Team Pennsylvania and Ronn Cantor with Dunmore about &quot;Team PA&apos;s Factory of the Future resource&quot;.

Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses with Abby Kantor and Ronn Cort from Team Pennsylvania the importance of collaboration in manufacturing. Team Pennsylvania, a nonprofit since 1997, fosters collaboration between government, business, and education to support Pennsylvania&apos;s economy, particularly in manufacturing. They offer resources like the &quot;Factory of the Future&quot; website, which helps manufacturers integrate technology and connect with local support. Ronn shares how his company, Dunmore, restructured its maintenance and engineering teams using these resources. The conversation emphasizes the need for actionable, long-term strategies to support manufacturers&apos; digital transformation.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/5082ef2f-a9da-419e-83c1-cab43846ecbf/index.html" type="text/html"/></item><item><title>Claude Baudoin with cebe IT</title><itunes:title>Claude Baudoin with cebe IT</itunes:title><description><![CDATA[Claude Baudoin, co-chair of several OMG task forces, including the AI Platform Task Force, discussed the timeliness of AI standards. He highlighted the need for standards to address interoperability and portability issues in AI, citing examples like the portability of neural network models and standardization of image classifiers. Baudoin emphasized OMG's open process for determining standards through RFIs, contrasting it with ISO's more guideline-focused approach. He encouraged active participation in OMG to shape standards, offering a competitive advantage in the market. OMG's efforts aim to provide concrete, technical standards, unlike ISO's general advice.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Issue a request for information to determine needed AI standards.</li>
 	<li>[ ] Get involved in OMG's standards development process by becoming a member and attending meetings.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Participant Roles</h3>
<ul>
 	<li>Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman, the OMG CEO and chairman.</li>
 	<li>Claude Baudoin introduces himself as the owner and principal at cebe IT and Knowledge Management, based in San Rafael, California.</li>
 	<li>Claude mentions his extensive background in software engineering, IT management, and his long association with OMG, including his roles in various task forces and working groups.</li>
 	<li>The focus of the podcast is on AI standards, and Claude is co-chairing the AI Platform Task Force for OMG.</li>
</ul><br/>
<h3>Timing of AI Standards</h3>
<ul>
 	<li>Bill Hoffman discusses the rapid evolution of AI and the timeliness of discussing AI standards.</li>
 	<li>Claude shares an anecdote from 1993 about the premature standardization debate and how it eventually led to the development of the Unified Modeling Language (UML).</li>
 	<li>The fundamental issue is that lack of standards can lead to significant time wasted on interoperability and portability issues, hindering innovation.</li>
 	<li>The goal is to identify when standards are needed to allow developers to focus more on innovation rather than technical challenges.</li>
</ul><br/>
<h3>Examples of AI Standards Needed</h3>
<ul>
 	<li>Claude explains the current work on portability of neural network models with the help of Zephyr Solutions.</li>
 	<li>The challenge is that neural network models cannot be easily moved from one platform to another due to the lack of a standard representation.</li>
 	<li>Another area of interest is image classifiers, where there is a need for a standard to handle large datasets and descriptions of images.</li>
 	<li>Other potential standards include metadata for data sets and semantic tagging of information, which are widely needed.</li>
</ul><br/>
<h3>Determining AI Standards</h3>
<ul>
 	<li>Bill asks how OMG determines which AI standards are needed.</li>
 	<li>OMG has an open process that involves issuing requests for information (RFIs) to gather input from the general public, not just OMG members.</li>
 	<li>In 2019, NIST issued an RFI, but it was five years old and did not address the current landscape, including the rise of large language models.</li>
 	<li>OMG is considering issuing a new RFI to gather more up-to-date input on needed standards.</li>
</ul><br/>
<h3>OMG's Approach to AI Standards</h3>
<ul>
 	<li>Bill inquires about how OMG's efforts differ from other organizations like ISO and IEEE.</li>
 	<li>ISO's standards are more like guidelines, while OMG focuses on more precise, technically detailed standards.</li>
 	<li>OMG collaborates with ISO and IEEE, feeding specifications to ISO and having a liaison with IEEE's project group on AI terminology and data formats.</li>
 	<li>OMG's work is more concrete and provides specific models and formats for users and developers.</li>
</ul><br/>
<h3>Getting Involved in OMG</h3>
<ul>
 	<li>Bill asks how listeners can get involved in OMG.</li>
 	<li>OMG is a member-driven organization, and involvement requires active participation in creating standards.</li>
 	<li>Listeners can subscribe to updates and attend quarterly meetings to generate RFPs and standards.</li>
 	<li>The benefits of membership include shaping the standards and gaining early knowledge of their development, giving an advantage in the market.</li>
</ul><br/>
<h3>Conclusion and Closing Remarks</h3>
<ul>
 	<li>Bill emphasizes the importance of being an active participant rather than a passive observer in the standards development process.</li>
 	<li>Claude thanks Bill for the discussion and highlights the importance of AI standards for the future.</li>
 	<li>Karen Quatromoni concludes the podcast, thanking Claude and Bill for their insights on AI standards.</li>
</ul><br/>]]></description><content:encoded><![CDATA[Claude Baudoin, co-chair of several OMG task forces, including the AI Platform Task Force, discussed the timeliness of AI standards. He highlighted the need for standards to address interoperability and portability issues in AI, citing examples like the portability of neural network models and standardization of image classifiers. Baudoin emphasized OMG's open process for determining standards through RFIs, contrasting it with ISO's more guideline-focused approach. He encouraged active participation in OMG to shape standards, offering a competitive advantage in the market. OMG's efforts aim to provide concrete, technical standards, unlike ISO's general advice.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Issue a request for information to determine needed AI standards.</li>
 	<li>[ ] Get involved in OMG's standards development process by becoming a member and attending meetings.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Participant Roles</h3>
<ul>
 	<li>Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman, the OMG CEO and chairman.</li>
 	<li>Claude Baudoin introduces himself as the owner and principal at cebe IT and Knowledge Management, based in San Rafael, California.</li>
 	<li>Claude mentions his extensive background in software engineering, IT management, and his long association with OMG, including his roles in various task forces and working groups.</li>
 	<li>The focus of the podcast is on AI standards, and Claude is co-chairing the AI Platform Task Force for OMG.</li>
</ul><br/>
<h3>Timing of AI Standards</h3>
<ul>
 	<li>Bill Hoffman discusses the rapid evolution of AI and the timeliness of discussing AI standards.</li>
 	<li>Claude shares an anecdote from 1993 about the premature standardization debate and how it eventually led to the development of the Unified Modeling Language (UML).</li>
 	<li>The fundamental issue is that lack of standards can lead to significant time wasted on interoperability and portability issues, hindering innovation.</li>
 	<li>The goal is to identify when standards are needed to allow developers to focus more on innovation rather than technical challenges.</li>
</ul><br/>
<h3>Examples of AI Standards Needed</h3>
<ul>
 	<li>Claude explains the current work on portability of neural network models with the help of Zephyr Solutions.</li>
 	<li>The challenge is that neural network models cannot be easily moved from one platform to another due to the lack of a standard representation.</li>
 	<li>Another area of interest is image classifiers, where there is a need for a standard to handle large datasets and descriptions of images.</li>
 	<li>Other potential standards include metadata for data sets and semantic tagging of information, which are widely needed.</li>
</ul><br/>
<h3>Determining AI Standards</h3>
<ul>
 	<li>Bill asks how OMG determines which AI standards are needed.</li>
 	<li>OMG has an open process that involves issuing requests for information (RFIs) to gather input from the general public, not just OMG members.</li>
 	<li>In 2019, NIST issued an RFI, but it was five years old and did not address the current landscape, including the rise of large language models.</li>
 	<li>OMG is considering issuing a new RFI to gather more up-to-date input on needed standards.</li>
</ul><br/>
<h3>OMG's Approach to AI Standards</h3>
<ul>
 	<li>Bill inquires about how OMG's efforts differ from other organizations like ISO and IEEE.</li>
 	<li>ISO's standards are more like guidelines, while OMG focuses on more precise, technically detailed standards.</li>
 	<li>OMG collaborates with ISO and IEEE, feeding specifications to ISO and having a liaison with IEEE's project group on AI terminology and data formats.</li>
 	<li>OMG's work is more concrete and provides specific models and formats for users and developers.</li>
</ul><br/>
<h3>Getting Involved in OMG</h3>
<ul>
 	<li>Bill asks how listeners can get involved in OMG.</li>
 	<li>OMG is a member-driven organization, and involvement requires active participation in creating standards.</li>
 	<li>Listeners can subscribe to updates and attend quarterly meetings to generate RFPs and standards.</li>
 	<li>The benefits of membership include shaping the standards and gaining early knowledge of their development, giving an advantage in the market.</li>
</ul><br/>
<h3>Conclusion and Closing Remarks</h3>
<ul>
 	<li>Bill emphasizes the importance of being an active participant rather than a passive observer in the standards development process.</li>
 	<li>Claude thanks Bill for the discussion and highlights the importance of AI standards for the future.</li>
 	<li>Karen Quatromoni concludes the podcast, thanking Claude and Bill for their insights on AI standards.</li>
</ul><br/>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/claude-baudoin-with-cebe-it]]></link><guid isPermaLink="false">c2513339-ee5f-44f2-b02b-5aebe68a47c5</guid><itunes:image href="https://artwork.captivate.fm/e6d299d2-ed04-4bcd-bd19-e08f4f128a04/v3ZMfSeK0tQKXuvPKsBYV2gg.png"/><pubDate>Thu, 19 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/c3b7cc3e-89e1-4147-ac7f-b0b211ae0966/OMG-Podcast-Claude-Baudoin-Standardsbl1wq-Mp3.mp3" length="22424204" type="audio/mpeg"/><itunes:duration>15:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Claude Baudoin, co-chair of several OMG task forces, including the AI Platform Task Force, discussed the timeliness of AI standards. He highlighted the need for standards to address interoperability and portability issues in AI, citing examples like the portability of neural network models and standardization of image classifiers. Baudoin emphasized OMG&apos;s open process for determining standards through RFIs, contrasting it with ISO&apos;s more guideline-focused approach. He encouraged active participation in OMG to shape standards, offering a competitive advantage in the market. OMG&apos;s efforts aim to provide concrete, technical standards, unlike ISO&apos;s general advice.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/6e34868c-04ed-483b-b68a-466e079691b6/index.html" type="text/html"/></item><item><title>Chris Ganacoplos with Preforce and Tim Schilbach with Penacity</title><itunes:title>Chris Ganacoplos with Preforce and Tim Schilbach with Penacity</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Chris Ganacoplos with Preforce and Tim Schilbach with Penacity </strong>about "A connected industrial world requires sound cyber protection and compliance".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts an industrial podcast featuring Chris Ganacoplos and Tim Schilbach. Chris, from Perforce, discusses DevSecOps and continuous compliance standards, emphasizing the importance of secure infrastructure and policy frameworks like NIST 800-171. Tim, from Penacity, highlights the Cybersecurity Maturity Model Certification (CMMC) designed to protect industrial secrets from adversaries. They stress the need for dynamic, adaptive security measures that balance innovation with compliance. Both experts advise businesses to seek professional help, consult authoritative sources, and establish a robust corporate governance program to navigate cybersecurity effectively.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Educate yourself on applicable frameworks like NIST SP 800-171.</li>
 	<li>[ ] Consult with certified professionals to assess your organization's security gaps and develop a roadmap.</li>
 	<li>[ ] Reach out to Chris and Tim on LinkedIn for cybersecurity guidance.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Meeting Setup</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>The meeting is held at OMG Reston, Virginia, and is the Q1 meeting with a focus on problem solvers.</li>
 	<li>Scott introduces Chris and Tim, who are in the hot seat for the discussion.</li>
 	<li>Chris and Tim share their backgrounds: Chris from Perforce, focusing on DevSecOps and continuous compliance, and Tim from Penacity, specializing in industrial security and critical infrastructure.</li>
</ul><br/>
<h3>Background on DevSecOps and CMMC</h3>
<ul>
 	<li>Chris explains his role at Perforce, focusing on DevSecOps and continuous compliance standards.</li>
 	<li>Tim provides a detailed background on CMMC (Cybersecurity Maturity Model Certification), its purpose, and its relevance to the defense industrial base.</li>
 	<li>Tim highlights the importance of CMMC in protecting industrial secrets and the implications for national security.</li>
 	<li>The discussion touches on the dynamic nature of cybersecurity standards and the need for continuous compliance.</li>
</ul><br/>
<h3>Challenges in Maintaining Compliance</h3>
<ul>
 	<li>Chris discusses the importance of securing infrastructure and the role of policies in maintaining compliance.</li>
 	<li>Tim explains the complexity of dynamic environments and the need for continuous documentation and monitoring.</li>
 	<li>The conversation covers the challenges of ensuring compliance in rapidly changing environments and the importance of having a robust change control process.</li>
 	<li>Tim emphasizes the role of technology platforms like Puppet in automating compliance checks and maintaining security baselines.</li>
</ul><br/>
<h3>Creating a Culture of Compliance</h3>
<ul>
 	<li>Scott and Tim discuss the importance of creating a culture of compliance within organizations.</li>
 	<li>Tim highlights the role of leadership in driving a culture of compliance and the need for effective communication and collaboration.</li>
 	<li>The conversation touches on the importance of automation in reducing costs and improving compliance.</li>
 	<li>Tim shares insights on the role of consultants and technology partners in helping organizations navigate compliance challenges.</li>
</ul><br/>
<h3>Practical Steps for Small Businesses</h3>
<ul>
 	<li>Scott asks about practical steps for small businesses to start their compliance journey.</li>
 	<li>Tim advises small business owners to get educated, consult with experts, and seek out certified professionals.</li>
 	<li>The discussion includes the importance of understanding the business case for compliance and aligning technology with corporate governance.</li>
 	<li>Tim emphasizes the need for authoritative sources of information and the role of the cyber accreditation board in providing guidance.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the discussion by emphasizing the importance of cybersecurity and the need for collaboration with experts like Chris and Tim.</li>
 	<li>Scott provides contact information for Chris and Tim, encouraging listeners to reach out to them for further guidance.</li>
 	<li>The podcast concludes with a reminder of the importance of staying informed and connected in the ever-evolving world of cybersecurity.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRIS GANACOPLOS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/chris-ganacoplos-6776923/" target="_blank" rel="noopener">https://www.linkedin.com/in/chris-ganacoplos-6776923/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/puppet/" target="_blank" rel="noopener">https://www.linkedin.com/company/puppet/</a>

<strong>Company Website:</strong> <a href="https://www.puppet.com/" target="_blank" rel="noopener">https://www.puppet.com/</a>
<h2>TIM SCHILBACH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dr-timothy-schilbach/" target="_blank" rel="noopener">https://www.linkedin.com/in/dr-timothy-schilbach/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/penacity-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/penacity-llc/</a>

<strong>Company Website:</strong> <a href="https://www.penacity.us/" target="_blank" rel="noopener">https://www.penacity.us/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZTuvN1QcjQ0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Chris Ganacoplos with Preforce and Tim Schilbach with Penacity </strong>about "A connected industrial world requires sound cyber protection and compliance".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts an industrial podcast featuring Chris Ganacoplos and Tim Schilbach. Chris, from Perforce, discusses DevSecOps and continuous compliance standards, emphasizing the importance of secure infrastructure and policy frameworks like NIST 800-171. Tim, from Penacity, highlights the Cybersecurity Maturity Model Certification (CMMC) designed to protect industrial secrets from adversaries. They stress the need for dynamic, adaptive security measures that balance innovation with compliance. Both experts advise businesses to seek professional help, consult authoritative sources, and establish a robust corporate governance program to navigate cybersecurity effectively.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Educate yourself on applicable frameworks like NIST SP 800-171.</li>
 	<li>[ ] Consult with certified professionals to assess your organization's security gaps and develop a roadmap.</li>
 	<li>[ ] Reach out to Chris and Tim on LinkedIn for cybersecurity guidance.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Meeting Setup</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>The meeting is held at OMG Reston, Virginia, and is the Q1 meeting with a focus on problem solvers.</li>
 	<li>Scott introduces Chris and Tim, who are in the hot seat for the discussion.</li>
 	<li>Chris and Tim share their backgrounds: Chris from Perforce, focusing on DevSecOps and continuous compliance, and Tim from Penacity, specializing in industrial security and critical infrastructure.</li>
</ul><br/>
<h3>Background on DevSecOps and CMMC</h3>
<ul>
 	<li>Chris explains his role at Perforce, focusing on DevSecOps and continuous compliance standards.</li>
 	<li>Tim provides a detailed background on CMMC (Cybersecurity Maturity Model Certification), its purpose, and its relevance to the defense industrial base.</li>
 	<li>Tim highlights the importance of CMMC in protecting industrial secrets and the implications for national security.</li>
 	<li>The discussion touches on the dynamic nature of cybersecurity standards and the need for continuous compliance.</li>
</ul><br/>
<h3>Challenges in Maintaining Compliance</h3>
<ul>
 	<li>Chris discusses the importance of securing infrastructure and the role of policies in maintaining compliance.</li>
 	<li>Tim explains the complexity of dynamic environments and the need for continuous documentation and monitoring.</li>
 	<li>The conversation covers the challenges of ensuring compliance in rapidly changing environments and the importance of having a robust change control process.</li>
 	<li>Tim emphasizes the role of technology platforms like Puppet in automating compliance checks and maintaining security baselines.</li>
</ul><br/>
<h3>Creating a Culture of Compliance</h3>
<ul>
 	<li>Scott and Tim discuss the importance of creating a culture of compliance within organizations.</li>
 	<li>Tim highlights the role of leadership in driving a culture of compliance and the need for effective communication and collaboration.</li>
 	<li>The conversation touches on the importance of automation in reducing costs and improving compliance.</li>
 	<li>Tim shares insights on the role of consultants and technology partners in helping organizations navigate compliance challenges.</li>
</ul><br/>
<h3>Practical Steps for Small Businesses</h3>
<ul>
 	<li>Scott asks about practical steps for small businesses to start their compliance journey.</li>
 	<li>Tim advises small business owners to get educated, consult with experts, and seek out certified professionals.</li>
 	<li>The discussion includes the importance of understanding the business case for compliance and aligning technology with corporate governance.</li>
 	<li>Tim emphasizes the need for authoritative sources of information and the role of the cyber accreditation board in providing guidance.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the discussion by emphasizing the importance of cybersecurity and the need for collaboration with experts like Chris and Tim.</li>
 	<li>Scott provides contact information for Chris and Tim, encouraging listeners to reach out to them for further guidance.</li>
 	<li>The podcast concludes with a reminder of the importance of staying informed and connected in the ever-evolving world of cybersecurity.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRIS GANACOPLOS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/chris-ganacoplos-6776923/" target="_blank" rel="noopener">https://www.linkedin.com/in/chris-ganacoplos-6776923/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/puppet/" target="_blank" rel="noopener">https://www.linkedin.com/company/puppet/</a>

<strong>Company Website:</strong> <a href="https://www.puppet.com/" target="_blank" rel="noopener">https://www.puppet.com/</a>
<h2>TIM SCHILBACH'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dr-timothy-schilbach/" target="_blank" rel="noopener">https://www.linkedin.com/in/dr-timothy-schilbach/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/penacity-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/penacity-llc/</a>

<strong>Company Website:</strong> <a href="https://www.penacity.us/" target="_blank" rel="noopener">https://www.penacity.us/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZTuvN1QcjQ0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/chris-ganacoplos-with-preforce-and-tim-schilbach-with-penacity]]></link><guid isPermaLink="false">4ec11ad0-2699-4165-a5f7-4adafda0c399</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Wed, 18 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/93aae0de-24b4-4ea8-a3e2-7bc0329e5189/Chris-and-Tim-CMMC-Mp3.mp3" length="32528303" type="audio/mpeg"/><itunes:duration>22:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chris Ganacoplos with Preforce and Tim Schilbach with Penacity about &quot;A connected industrial world requires sound cyber protection and compliance&quot;.

Scott MacKenzie hosts an industrial podcast featuring Chris Ganacoplos and Tim Schilbach. Chris, from Perforce, discusses DevSecOps and continuous compliance standards, emphasizing the importance of secure infrastructure and policy frameworks like NIST 800-171. Tim, from Penacity, highlights the Cybersecurity Maturity Model Certification (CMMC) designed to protect industrial secrets from adversaries. They stress the need for dynamic, adaptive security measures that balance innovation with compliance. Both experts advise businesses to seek professional help, consult authoritative sources, and establish a robust corporate governance program to navigate cybersecurity effectively.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/aaf7aafd-1cec-4981-8346-9560959f5039/index.html" type="text/html"/></item><item><title>Brad Nanna with IRISS</title><itunes:title>Brad Nanna with IRISS</itunes:title><description><![CDATA[Lee Murray hosts a podcast episode discussing Operator Driven Safety and Reliability (ODSR) with Brad Nanna, Senior Vice President of Sales and Marketing for Iris. ODSR empowers operators, who are closest to the equipment, to identify and address potential issues before they become problems, reducing downtime, costs, and risks. The approach combines elements of condition-based and preventive maintenance, emphasizing operator involvement over traditional maintenance programs. Training for ODSR includes safety protocols, environmental awareness, communication skills, and continuous process improvements. Resistance to ODSR stems from a shift in mindset and management practices. Safety devices are crucial for maintaining safety and reliability in ODSR.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Address potential sources of resistance to ODSR like changing traditional mindsets.</li>
 	<li>[ ] Discuss how electrical safety devices factor into ODSR.</li>
 	<li>[ ] Continue future podcast discussions on ODSR in more detail.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Operator Driven Safety and Reliability (ODSR)</h3>
<ul>
 	<li>Lee Murray introduces the podcast episode, focusing on operator-driven safety and reliability (ODSR).</li>
 	<li>Lee welcomes Brad Nanna, Senior Vice President of Sales and Marketing for IRISS, to discuss ODSR.</li>
 	<li>Brad Nanna explains that ODSR is about empowering operators to take ownership of equipment and processes.</li>
 	<li>The goal is to allow operators to identify potential issues and implement corrective action plans before problems occur.</li>
</ul><br/>
<h3>Empowering Operators Over Traditional Maintenance Approaches</h3>
<ul>
 	<li>Lee compares the operator's close relationship with equipment to a car owner's familiarity with their vehicle.</li>
 	<li>Brad Nanna discusses the traditional maintenance programs: break-fix, time-based, and condition-based maintenance.</li>
 	<li>He explains that ODSR combines elements of condition-based maintenance and empowers operators to act on issues.</li>
 	<li>The focus is on operators, who are closest to the equipment and best suited to address issues efficiently.</li>
</ul><br/>
<h3>Training and Skills for ODSR</h3>
<ul>
 	<li>Lee inquires about the specialized training required for operators involved in ODSR.</li>
 	<li>Brad Nanna outlines the training needed, including safety protocols, environmental awareness, and communication skills.</li>
 	<li>He emphasizes the importance of continuous process improvements to enhance safety and reliability.</li>
 	<li>The training program aims to save time, resources, and money while ensuring safety and reliability.</li>
</ul><br/>
<h3>Challenges and Resistance in Implementing ODSR</h3>
<ul>
 	<li>Lee asks about potential sources of resistance when implementing ODSR.</li>
 	<li>Brad Nanna identifies a change in mindset as the primary challenge, requiring a shift from traditional maintenance approaches.</li>
 	<li>He stresses the importance of involving operators, who are often overlooked in traditional programs.</li>
 	<li>The goal is to help facilities and plant managers think differently about safety and preventive maintenance programs.</li>
</ul><br/>
<h3>Integration of Safety Devices in ODSR</h3>
<ul>
 	<li>Lee asks how electrical maintenance safety devices fit into the ODSR concept.</li>
 	<li>Brad Nanna explains the importance of safety equipment and protocols in ensuring safety at work and home.</li>
 	<li>He mentions various associations, such as NEC, NFPA, IEEE, and NESA, that provide safety standards.</li>
 	<li>The focus is on keeping people safe while maintaining facility uptime and protecting mechanical and electrical assets.</li>
</ul><br/>
<h3>Conclusion and Future Discussions</h3>
<ul>
 	<li>Lee thanks Brad Nanna for the overview of ODSR and expresses interest in discussing it further in future podcasts.</li>
 	<li>Brad Nanna encourages listeners to reach out to Iris for more information and support.</li>
 	<li>Lee concludes the podcast, thanking the audience and signing off.</li>
</ul><br/>]]></description><content:encoded><![CDATA[Lee Murray hosts a podcast episode discussing Operator Driven Safety and Reliability (ODSR) with Brad Nanna, Senior Vice President of Sales and Marketing for Iris. ODSR empowers operators, who are closest to the equipment, to identify and address potential issues before they become problems, reducing downtime, costs, and risks. The approach combines elements of condition-based and preventive maintenance, emphasizing operator involvement over traditional maintenance programs. Training for ODSR includes safety protocols, environmental awareness, communication skills, and continuous process improvements. Resistance to ODSR stems from a shift in mindset and management practices. Safety devices are crucial for maintaining safety and reliability in ODSR.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Address potential sources of resistance to ODSR like changing traditional mindsets.</li>
 	<li>[ ] Discuss how electrical safety devices factor into ODSR.</li>
 	<li>[ ] Continue future podcast discussions on ODSR in more detail.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Operator Driven Safety and Reliability (ODSR)</h3>
<ul>
 	<li>Lee Murray introduces the podcast episode, focusing on operator-driven safety and reliability (ODSR).</li>
 	<li>Lee welcomes Brad Nanna, Senior Vice President of Sales and Marketing for IRISS, to discuss ODSR.</li>
 	<li>Brad Nanna explains that ODSR is about empowering operators to take ownership of equipment and processes.</li>
 	<li>The goal is to allow operators to identify potential issues and implement corrective action plans before problems occur.</li>
</ul><br/>
<h3>Empowering Operators Over Traditional Maintenance Approaches</h3>
<ul>
 	<li>Lee compares the operator's close relationship with equipment to a car owner's familiarity with their vehicle.</li>
 	<li>Brad Nanna discusses the traditional maintenance programs: break-fix, time-based, and condition-based maintenance.</li>
 	<li>He explains that ODSR combines elements of condition-based maintenance and empowers operators to act on issues.</li>
 	<li>The focus is on operators, who are closest to the equipment and best suited to address issues efficiently.</li>
</ul><br/>
<h3>Training and Skills for ODSR</h3>
<ul>
 	<li>Lee inquires about the specialized training required for operators involved in ODSR.</li>
 	<li>Brad Nanna outlines the training needed, including safety protocols, environmental awareness, and communication skills.</li>
 	<li>He emphasizes the importance of continuous process improvements to enhance safety and reliability.</li>
 	<li>The training program aims to save time, resources, and money while ensuring safety and reliability.</li>
</ul><br/>
<h3>Challenges and Resistance in Implementing ODSR</h3>
<ul>
 	<li>Lee asks about potential sources of resistance when implementing ODSR.</li>
 	<li>Brad Nanna identifies a change in mindset as the primary challenge, requiring a shift from traditional maintenance approaches.</li>
 	<li>He stresses the importance of involving operators, who are often overlooked in traditional programs.</li>
 	<li>The goal is to help facilities and plant managers think differently about safety and preventive maintenance programs.</li>
</ul><br/>
<h3>Integration of Safety Devices in ODSR</h3>
<ul>
 	<li>Lee asks how electrical maintenance safety devices fit into the ODSR concept.</li>
 	<li>Brad Nanna explains the importance of safety equipment and protocols in ensuring safety at work and home.</li>
 	<li>He mentions various associations, such as NEC, NFPA, IEEE, and NESA, that provide safety standards.</li>
 	<li>The focus is on keeping people safe while maintaining facility uptime and protecting mechanical and electrical assets.</li>
</ul><br/>
<h3>Conclusion and Future Discussions</h3>
<ul>
 	<li>Lee thanks Brad Nanna for the overview of ODSR and expresses interest in discussing it further in future podcasts.</li>
 	<li>Brad Nanna encourages listeners to reach out to Iris for more information and support.</li>
 	<li>Lee concludes the podcast, thanking the audience and signing off.</li>
</ul><br/>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brad-nanna-with-iriss]]></link><guid isPermaLink="false">d161c72f-8948-4ae7-b6a0-b25f40e9cb31</guid><itunes:image href="https://artwork.captivate.fm/a95ac5c8-09f9-4c6d-aebc-9a340ad6566e/OdygXLtT2XB9J6cJ7sGLkvk2.png"/><pubDate>Tue, 17 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/952e36cb-32dd-40e2-b1b7-788e945df01e/RED-Talks-Episode-4-Brad-Nanna-Mp3.mp3" length="15914735" type="audio/mpeg"/><itunes:duration>11:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Lee Murray hosts a podcast episode discussing Operator Driven Safety and Reliability (ODSR) with Brad Nanna, Senior Vice President of Sales and Marketing for Iris. ODSR empowers operators, who are closest to the equipment, to identify and address potential issues before they become problems, reducing downtime, costs, and risks. The approach combines elements of condition-based and preventive maintenance, emphasizing operator involvement over traditional maintenance programs. Training for ODSR includes safety protocols, environmental awareness, communication skills, and continuous process improvements. Resistance to ODSR stems from a shift in mindset and management practices. Safety devices are crucial for maintaining safety and reliability in ODSR.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/c7188391-3cb0-470a-9f01-a4690888e6f8/index.html" type="text/html"/></item><item><title>Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering</title><itunes:title>Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener"><strong>PowerGen 24</strong></a> and talking to <strong>Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering </strong>about "Carbon Capture Sequestration for Enhanced Oil Recovery".
<div>

Scott MacKenzie hosts an industrial podcast from PowerGen 24 in New Orleans, highlighting the importance of carbon capture in power generation. Clarke Ellis and Caitlin DeBoer from Gas Liquid Engineering discuss their work in carbon capture, emphasizing the need for reliable and affordable energy. They explain the process of capturing CO2 from flue gas using amine solutions, purifying it, and either sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The conversation also touches on the challenges and potential of renewable energy, particularly sustainable aviation fuel and renewable diesel from canola oil. Gas Liquid Engineering's EPCM services span various energy sectors, including oil and gas, power generation, and renewables.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Clarke or Caitlin through Gas Liquid Engineering's website or booth at Power Gen for more information.</li>
 	<li>[ ] Visit Power Gen 2025 to learn more about developments in the power generation industry.</li>
 	<li>[ ] Continue innovation efforts to improve carbon capture technologies and find commercial applications for captured carbon.</li>
</ul><br/>
<h2>Outline</h2>
<h3>PowerGen 24 and Conference Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the event's focus on industry professionals and innovations.</li>
 	<li>The podcast is broadcasting live from PowerGen 24 in New Orleans, Louisiana, with a reminder to mark Power Gen 25 on the calendar.</li>
 	<li>Scott introduces Clarke Ellis and Caitlin DeBoer, who are attending the conference to discuss carbon capture in power generation projects.</li>
 	<li>Caitlin and Clark share their positive experiences at the conference, noting the busy schedule and industry support.</li>
</ul><br/>
<h3>Discussion on Reliable and Affordable Energy</h3>
<ul>
 	<li>Scott MacKenzie asks Caitlin about the goal of having both reliable and affordable energy.</li>
 	<li>Caitlin emphasizes the importance of consumers not having to sacrifice essentials like groceries or sports for affordable energy.</li>
 	<li>Clarke adds that the goal is to provide energy that doesn't cost more than necessary.</li>
 	<li>The conversation highlights the challenges and consumer perspectives on energy costs.</li>
</ul><br/>
<h3>Carbon Capture Technologies and Applications</h3>
<ul>
 	<li>Scott MacKenzie transitions to discussing carbon capture with Clark Ellis.</li>
 	<li>Clarke explains the high-level process of capturing CO2 from flue gas, including the use of amine solutions and the need to purify and dehydrate the captured gas.</li>
 	<li>Caitlin elaborates on the options for carbon utilization, including sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications.</li>
 	<li>The discussion covers the various applications and commercial partnerships for carbon utilization.</li>
</ul><br/>
<h3>Challenges and Improvements in Carbon Capture</h3>
<ul>
 	<li>Scott MacKenzie inquires about the current state of carbon capture technology and its impact.</li>
 	<li>Clarke mentions a large project sequestering 2 million tons of CO2 per year, emphasizing the need for continuous improvement and economic viability.</li>
 	<li>The conversation touches on the challenges of making carbon capture economically feasible for power producers.</li>
 	<li>Clarke highlights the ongoing efforts of bright minds globally to solve these challenges.</li>
</ul><br/>
<h3>Gas Liquid Engineering's Business Model and Expansion</h3>
<ul>
 	<li>Scott MacKenzie asks Caitlin to explain Gas Liquid Engineering's business model.</li>
 	<li>Caitlin describes the company's role in engineering, procurement, and construction management (EPCM) for various projects.</li>
 	<li>The company partners with other construction divisions and fabricators to provide comprehensive solutions for clients.</li>
 	<li>Gas Liquid Engineering's projects span across Western Canada, North America, and the Midwest, with a focus on carbon capture, hydrogen, and renewable fuels.</li>
</ul><br/>
<h3>Diversification into Renewable Energy and Other Industries</h3>
<ul>
 	<li>Caitlin discusses the company's expansion into renewable energy and other industries, including hydrogen and natural gas projects.</li>
 	<li>Scott MacKenzie asks for examples of renewable energy projects, and Clarke explains their focus on sustainable aviation fuel, ethanol to jet fuel, and renewable diesel.</li>
 	<li>The conversation highlights the importance of consistent feedstock for renewable energy projects, such as canola oil for renewable diesel.</li>
 	<li>Clarke shares insights into the challenges and opportunities in the renewable energy sector.</li>
</ul><br/>
<h3>Business Development and Contact Information</h3>
<ul>
 	<li>Caitlin outlines the company's traditional focus on midstream gas processing and its continued support for these projects.</li>
 	<li>Scott MacKenzie asks how listeners can get in touch with Caitlin and Clarke.</li>
 	<li>Both Caitlin and Clarke provide their contact information and encourage listeners to visit their booth at PowerGen.</li>
 	<li>The podcast concludes with a reminder to connect with Caitlin and Clarke through Industrial Talk and to attend future events like PowerGen.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CAITLIN deBOER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/caitlin-deboer-8a490778/" target="_blank" rel="noopener">https://www.linkedin.com/in/caitlin-deboer-8a490778/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/gas-liquids-engineering-ltd./" target="_blank" rel="noopener">https://www.linkedin.com/company/gas-liquids-engineering-ltd./</a>

<strong>Company Website</strong>: <a href="https://www.gasliquids.com/" target="_blank" rel="noopener">https://www.gasliquids.com/</a>
<h2>CLARKE ELLIS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/clarke-ellis-p-eng-p-e-22407383/" target="_blank" rel="noopener">https://www.linkedin.com/in/clarke-ellis-p-eng-p-e-22407383/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/proactive-power-and-automation/" target="_blank" rel="noopener">https://www.linkedin.com/company/proactive-power-and-automation/</a>

<strong>Company Website</strong>: <a href="https://proactive-power.com/" target="_blank" rel="noopener">https://proactive-power.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/l7KC2GfRgUE
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank"...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener"><strong>PowerGen 24</strong></a> and talking to <strong>Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering </strong>about "Carbon Capture Sequestration for Enhanced Oil Recovery".
<div>

Scott MacKenzie hosts an industrial podcast from PowerGen 24 in New Orleans, highlighting the importance of carbon capture in power generation. Clarke Ellis and Caitlin DeBoer from Gas Liquid Engineering discuss their work in carbon capture, emphasizing the need for reliable and affordable energy. They explain the process of capturing CO2 from flue gas using amine solutions, purifying it, and either sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The conversation also touches on the challenges and potential of renewable energy, particularly sustainable aviation fuel and renewable diesel from canola oil. Gas Liquid Engineering's EPCM services span various energy sectors, including oil and gas, power generation, and renewables.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Clarke or Caitlin through Gas Liquid Engineering's website or booth at Power Gen for more information.</li>
 	<li>[ ] Visit Power Gen 2025 to learn more about developments in the power generation industry.</li>
 	<li>[ ] Continue innovation efforts to improve carbon capture technologies and find commercial applications for captured carbon.</li>
</ul><br/>
<h2>Outline</h2>
<h3>PowerGen 24 and Conference Introduction</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the event's focus on industry professionals and innovations.</li>
 	<li>The podcast is broadcasting live from PowerGen 24 in New Orleans, Louisiana, with a reminder to mark Power Gen 25 on the calendar.</li>
 	<li>Scott introduces Clarke Ellis and Caitlin DeBoer, who are attending the conference to discuss carbon capture in power generation projects.</li>
 	<li>Caitlin and Clark share their positive experiences at the conference, noting the busy schedule and industry support.</li>
</ul><br/>
<h3>Discussion on Reliable and Affordable Energy</h3>
<ul>
 	<li>Scott MacKenzie asks Caitlin about the goal of having both reliable and affordable energy.</li>
 	<li>Caitlin emphasizes the importance of consumers not having to sacrifice essentials like groceries or sports for affordable energy.</li>
 	<li>Clarke adds that the goal is to provide energy that doesn't cost more than necessary.</li>
 	<li>The conversation highlights the challenges and consumer perspectives on energy costs.</li>
</ul><br/>
<h3>Carbon Capture Technologies and Applications</h3>
<ul>
 	<li>Scott MacKenzie transitions to discussing carbon capture with Clark Ellis.</li>
 	<li>Clarke explains the high-level process of capturing CO2 from flue gas, including the use of amine solutions and the need to purify and dehydrate the captured gas.</li>
 	<li>Caitlin elaborates on the options for carbon utilization, including sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications.</li>
 	<li>The discussion covers the various applications and commercial partnerships for carbon utilization.</li>
</ul><br/>
<h3>Challenges and Improvements in Carbon Capture</h3>
<ul>
 	<li>Scott MacKenzie inquires about the current state of carbon capture technology and its impact.</li>
 	<li>Clarke mentions a large project sequestering 2 million tons of CO2 per year, emphasizing the need for continuous improvement and economic viability.</li>
 	<li>The conversation touches on the challenges of making carbon capture economically feasible for power producers.</li>
 	<li>Clarke highlights the ongoing efforts of bright minds globally to solve these challenges.</li>
</ul><br/>
<h3>Gas Liquid Engineering's Business Model and Expansion</h3>
<ul>
 	<li>Scott MacKenzie asks Caitlin to explain Gas Liquid Engineering's business model.</li>
 	<li>Caitlin describes the company's role in engineering, procurement, and construction management (EPCM) for various projects.</li>
 	<li>The company partners with other construction divisions and fabricators to provide comprehensive solutions for clients.</li>
 	<li>Gas Liquid Engineering's projects span across Western Canada, North America, and the Midwest, with a focus on carbon capture, hydrogen, and renewable fuels.</li>
</ul><br/>
<h3>Diversification into Renewable Energy and Other Industries</h3>
<ul>
 	<li>Caitlin discusses the company's expansion into renewable energy and other industries, including hydrogen and natural gas projects.</li>
 	<li>Scott MacKenzie asks for examples of renewable energy projects, and Clarke explains their focus on sustainable aviation fuel, ethanol to jet fuel, and renewable diesel.</li>
 	<li>The conversation highlights the importance of consistent feedstock for renewable energy projects, such as canola oil for renewable diesel.</li>
 	<li>Clarke shares insights into the challenges and opportunities in the renewable energy sector.</li>
</ul><br/>
<h3>Business Development and Contact Information</h3>
<ul>
 	<li>Caitlin outlines the company's traditional focus on midstream gas processing and its continued support for these projects.</li>
 	<li>Scott MacKenzie asks how listeners can get in touch with Caitlin and Clarke.</li>
 	<li>Both Caitlin and Clarke provide their contact information and encourage listeners to visit their booth at PowerGen.</li>
 	<li>The podcast concludes with a reminder to connect with Caitlin and Clarke through Industrial Talk and to attend future events like PowerGen.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CAITLIN deBOER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/caitlin-deboer-8a490778/" target="_blank" rel="noopener">https://www.linkedin.com/in/caitlin-deboer-8a490778/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/gas-liquids-engineering-ltd./" target="_blank" rel="noopener">https://www.linkedin.com/company/gas-liquids-engineering-ltd./</a>

<strong>Company Website</strong>: <a href="https://www.gasliquids.com/" target="_blank" rel="noopener">https://www.gasliquids.com/</a>
<h2>CLARKE ELLIS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/clarke-ellis-p-eng-p-e-22407383/" target="_blank" rel="noopener">https://www.linkedin.com/in/clarke-ellis-p-eng-p-e-22407383/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/proactive-power-and-automation/" target="_blank" rel="noopener">https://www.linkedin.com/company/proactive-power-and-automation/</a>

<strong>Company Website</strong>: <a href="https://proactive-power.com/" target="_blank" rel="noopener">https://proactive-power.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/l7KC2GfRgUE
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/caitlin-deboer-and-clarke-ellis-with-gasliquids]]></link><guid isPermaLink="false">4ce7ed3a-073c-4619-b5f3-af70d8f4fa87</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Mon, 16 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/086cd20d-5c87-47c0-82d1-9a0e62ed648b/Clarke-Ellis-and-Caitlin-deBoer-Mp3.mp3" length="24901487" type="audio/mpeg"/><itunes:duration>17:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at PowerGen 24 and talking to Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering about &quot;Carbon Capture Sequestration for Enhanced Oil Recovery&quot;.

Scott MacKenzie hosts an industrial podcast from PowerGen 24 in New Orleans, highlighting the importance of carbon capture in power generation. Clarke Ellis and Caitlin DeBoer from Gas Liquid Engineering discuss their work in carbon capture, emphasizing the need for reliable and affordable energy. They explain the process of capturing CO2 from flue gas using amine solutions, purifying it, and either sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The conversation also touches on the challenges and potential of renewable energy, particularly sustainable aviation fuel and renewable diesel from canola oil. Gas Liquid Engineering&apos;s EPCM services span various energy sectors, including oil and gas, power generation, and renewables.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/a7a308af-ea16-4b16-9561-fb7c2b47b4e0/index.html" type="text/html"/></item><item><title>Barry LaBov with LaBov</title><itunes:title>Barry LaBov with LaBov</itunes:title><description><![CDATA[<div>

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, "The Power of Differentiation," provides case studies of successful differentiation strategies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies.</li>
 	<li>[ ] Purchase and read Barry's book on differentiation on Amazon and leave a review.</li>
 	<li>[ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals.</li>
 	<li>The episode's theme is introduced: differentiation and its importance in business success.</li>
 	<li>Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation.</li>
</ul><br/>
<h3>Barry LeBeau's Introduction and Background</h3>
<ul>
 	<li>Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications.</li>
 	<li>He mentions his book, "The Power of Differentiation," and the company's focus on helping companies differentiate themselves.</li>
 	<li>Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP.</li>
 	<li>He highlights the importance of finding and promoting what makes a company unique.</li>
</ul><br/>
<h3>Defining Differentiation</h3>
<ul>
 	<li>Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors.</li>
 	<li>He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees.</li>
 	<li>Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability.</li>
 	<li>Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch.</li>
</ul><br/>
<h3>Implementing Differentiation in Manufacturing</h3>
<ul>
 	<li>Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery.</li>
 	<li>He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention.</li>
 	<li>Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation.</li>
 	<li>Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement.</li>
</ul><br/>
<h3>Challenges and Roadblocks in Implementing Differentiation</h3>
<ul>
 	<li>Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out.</li>
 	<li>Barry shares that clients must be willing to be vulnerable and open to new ideas to succeed with differentiation.</li>
 	<li>He recounts instances where clients initially resisted his recommendations but later saw significant improvements.</li>
 	<li>Scott MacKenzie and Barry discuss the importance of a cultural shift within organizations to embrace differentiation.</li>
</ul><br/>
<h3>The Role of Leaders in Differentiation</h3>
<ul>
 	<li>Barry emphasizes that leaders must be willing to roll up their sleeves and understand the significance of differentiation for their employees.</li>
 	<li>He highlights the importance of involving distributors and dealers in the differentiation process to ensure a consistent customer experience.</li>
 	<li>Scott MacKenzie and Barry discuss the need for leaders to be actively seeking differentiation and the consequences of becoming a commodity.</li>
 	<li>Barry shares that his book, "The Power of Differentiation," contains stories of 50 companies that have successfully implemented differentiation strategies.</li>
</ul><br/>
<h3>Barry's Process for Implementing Differentiation</h3>
<ul>
 	<li>Barry outlines the steps involved in his process: conducting a brand assessment, walking through the manufacturing process, and having a jam session with the client.</li>
 	<li>He explains that the process often involves validating unique features and executing a plan that may not always involve a new logo or tagline.</li>
 	<li>Barry emphasizes the importance of giving unique differentiators a personality to make them more relatable and memorable.</li>
 	<li>He discusses the need to launch differentiation internally to employees first and then to distributors and the public.</li>
</ul><br/>
<h3>Maintaining Differentiation and Adapting to Market Changes</h3>
<ul>
 	<li>Scott MacKenzie asks about maintaining differentiation over time, and Barry explains the importance of frequent check-ins to stay ahead of competitors.</li>
 	<li>Barry shares that differentiation should be a foundation that can be updated or upgraded as needed.</li>
 	<li>He discusses the importance of connecting new products to the brand's unique differentiators to maintain consistency.</li>
 	<li>Scott MacKenzie and Barry agree that leaders must be proactive in seeking differentiation and adapting to market changes.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie summarizes the key points of the conversation and encourages listeners to reach out to Barry for further discussion.</li>
 	<li>Barry provides his contact information, including his website, personal site, LinkedIn, and book on Amazon.</li>
 	<li>Scott MacKenzie reiterates the importance of differentiation and the platform's support for industry professionals and innovations.</li>
 	<li>The episode concludes with a reminder to listeners to stay tuned for more conversations and resources on the Industrial Talk Podcast.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BARRY LABOV'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/barry-labov-6965241/" target="_blank" rel="noopener">https://www.linkedin.com/in/barry-labov-6965241/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/labov-&amp;-beyond/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/labov-&amp;-beyond/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.labov.com/" target="_blank" rel="noopener">https://www.labov.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/v9mP0kgadt0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank"...]]></description><content:encoded><![CDATA[<div>

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, "The Power of Differentiation," provides case studies of successful differentiation strategies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies.</li>
 	<li>[ ] Purchase and read Barry's book on differentiation on Amazon and leave a review.</li>
 	<li>[ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals.</li>
 	<li>The episode's theme is introduced: differentiation and its importance in business success.</li>
 	<li>Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation.</li>
</ul><br/>
<h3>Barry LeBeau's Introduction and Background</h3>
<ul>
 	<li>Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications.</li>
 	<li>He mentions his book, "The Power of Differentiation," and the company's focus on helping companies differentiate themselves.</li>
 	<li>Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP.</li>
 	<li>He highlights the importance of finding and promoting what makes a company unique.</li>
</ul><br/>
<h3>Defining Differentiation</h3>
<ul>
 	<li>Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors.</li>
 	<li>He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees.</li>
 	<li>Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability.</li>
 	<li>Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch.</li>
</ul><br/>
<h3>Implementing Differentiation in Manufacturing</h3>
<ul>
 	<li>Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery.</li>
 	<li>He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention.</li>
 	<li>Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation.</li>
 	<li>Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement.</li>
</ul><br/>
<h3>Challenges and Roadblocks in Implementing Differentiation</h3>
<ul>
 	<li>Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out.</li>
 	<li>Barry shares that clients must be willing to be vulnerable and open to new ideas to succeed with differentiation.</li>
 	<li>He recounts instances where clients initially resisted his recommendations but later saw significant improvements.</li>
 	<li>Scott MacKenzie and Barry discuss the importance of a cultural shift within organizations to embrace differentiation.</li>
</ul><br/>
<h3>The Role of Leaders in Differentiation</h3>
<ul>
 	<li>Barry emphasizes that leaders must be willing to roll up their sleeves and understand the significance of differentiation for their employees.</li>
 	<li>He highlights the importance of involving distributors and dealers in the differentiation process to ensure a consistent customer experience.</li>
 	<li>Scott MacKenzie and Barry discuss the need for leaders to be actively seeking differentiation and the consequences of becoming a commodity.</li>
 	<li>Barry shares that his book, "The Power of Differentiation," contains stories of 50 companies that have successfully implemented differentiation strategies.</li>
</ul><br/>
<h3>Barry's Process for Implementing Differentiation</h3>
<ul>
 	<li>Barry outlines the steps involved in his process: conducting a brand assessment, walking through the manufacturing process, and having a jam session with the client.</li>
 	<li>He explains that the process often involves validating unique features and executing a plan that may not always involve a new logo or tagline.</li>
 	<li>Barry emphasizes the importance of giving unique differentiators a personality to make them more relatable and memorable.</li>
 	<li>He discusses the need to launch differentiation internally to employees first and then to distributors and the public.</li>
</ul><br/>
<h3>Maintaining Differentiation and Adapting to Market Changes</h3>
<ul>
 	<li>Scott MacKenzie asks about maintaining differentiation over time, and Barry explains the importance of frequent check-ins to stay ahead of competitors.</li>
 	<li>Barry shares that differentiation should be a foundation that can be updated or upgraded as needed.</li>
 	<li>He discusses the importance of connecting new products to the brand's unique differentiators to maintain consistency.</li>
 	<li>Scott MacKenzie and Barry agree that leaders must be proactive in seeking differentiation and adapting to market changes.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie summarizes the key points of the conversation and encourages listeners to reach out to Barry for further discussion.</li>
 	<li>Barry provides his contact information, including his website, personal site, LinkedIn, and book on Amazon.</li>
 	<li>Scott MacKenzie reiterates the importance of differentiation and the platform's support for industry professionals and innovations.</li>
 	<li>The episode concludes with a reminder to listeners to stay tuned for more conversations and resources on the Industrial Talk Podcast.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BARRY LABOV'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/barry-labov-6965241/" target="_blank" rel="noopener">https://www.linkedin.com/in/barry-labov-6965241/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/labov-&amp;-beyond/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/labov-&amp;-beyond/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.labov.com/" target="_blank" rel="noopener">https://www.labov.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/v9mP0kgadt0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/barry-labov-with-labov-marketing]]></link><guid isPermaLink="false">72a8868f-2cdc-44d0-b78f-08289c3f7454</guid><itunes:image href="https://artwork.captivate.fm/cbe2ed35-c71c-48ec-a794-441bdab5b596/0AogBJRW1MBUi6Y2MR6CkEin.png"/><pubDate>Fri, 13 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/df8dc27d-e3b0-41f7-9e06-53acf3ab06ec/Barry-Labov-Conversation-Mp3.mp3" length="38945519" type="audio/mpeg"/><itunes:duration>27:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry&apos;s book, &quot;The Power of Differentiation,&quot; provides case studies of successful differentiation strategies.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/3579101e-2656-49c5-aef2-b7778360ca13/index.html" type="text/html"/></item><item><title>Doug Kiehl with Eli Lilly</title><itunes:title>Doug Kiehl with Eli Lilly</itunes:title><description><![CDATA[Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attract other pharmaceutical companies to join the Digital Twin Consortium and contribute to working group efforts.</li>
 	<li>[ ] Develop a charter and focus areas for the Pharma and Regulatory Working Group.</li>
 	<li>[ ] Explore applications of digital twins across the pharmaceutical product development and manufacturing lifecycle.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman and Doug Kiehl to the OMG podcast series.</li>
 	<li>Karen highlights OMG's role in driving industry standards and building tech communities, and introduces the focus on the Digital Twin Consortium (DTC).</li>
 	<li>Bill Hoffman introduces Doug Kiehl, Senior Director at Eli Lilly and Company's Disruptive/Transformative Team and Digital Twin Center of Excellence, and chair of the DTC's new pharma and regulatory Working Group.</li>
 	<li>Doug Kiehl thanks Karen and Bill for the introduction and expresses his gratitude for organizing the podcast.</li>
</ul><br/>
<h3>Doug Kiehl's Background and Role at Eli Lilly</h3>
<ul>
 	<li>Doug Kiehl shares his 30-year tenure at Eli Lilly, his experience in product development, and his roles in various capacities with government and private industry.</li>
 	<li>He mentions his background as a mass spectrometrist and analytical chemist, and his role in forming the Disruptive/Transformative Technologies team at Eli Lilly.</li>
 	<li>Doug explains the two main drivers for forming the Disruptive/Transformative Technologies team: industry trajectory and regulatory expectations.</li>
 	<li>He highlights his involvement with the Product Quality Research Institute (PQRI) and his role as the chair for the PQRI steering committee, which includes FDA and Health Canada stakeholders.</li>
</ul><br/>
<h3>Formation of the Disruptive/Transformative Technologies Team</h3>
<ul>
 	<li>Doug discusses the formation of the Disruptive/Transformative Technologies team one year ago, driven by the need for digital transformation in the pharmaceutical industry.</li>
 	<li>He emphasizes the importance of cross-collaborative partnerships, mentioning his liaison with various industries, including defense, Air Force Research Labs, Army Research Labs, and NASA.</li>
 	<li>Doug expresses his satisfaction with the Digital Twin Consortium for enabling access to these partnerships and advancing their goals.</li>
 	<li>Bill Hoffman acknowledges Doug's impressive background and the strong connection between different industries applying digital twin technology.</li>
</ul><br/>
<h3>Charter and Importance of Digital Twins in Pharma</h3>
<ul>
 	<li>Doug outlines the charter of the new working group, focusing on attracting other pharmaceutical companies to join the Digital Twin Consortium.</li>
 	<li>He highlights the broad application of digital twin technology throughout the pharmaceutical product development and manufacturing life cycle, including supply chain and post-launch life cycle management.</li>
 	<li>Doug mentions the importance of modeling clinical trials to minimize human intervention and expedite decision-making using readily accessible data.</li>
 	<li>He expresses his enthusiasm for the working group's potential to achieve substantial milestones and bring forward goals aligned with each company's digital transformation roadmap.</li>
</ul><br/>
<h3>Manufacturing and Regulatory Compliance</h3>
<ul>
 	<li>Bill Hoffman inquires about the significance of manufacturing as a major application for digital twins in pharmaceuticals.</li>
 	<li>Doug explains the regulatory perspective, mentioning the FDA's partnership with PQRI and the publication of a white paper on AI in advanced manufacturing.</li>
 	<li>He discusses the prioritization of manufacturing, supply chain, and point-of-care manufacturing by the FDA, emphasizing the importance of developing standards and guidance.</li>
 	<li>Doug highlights the role of digital twins in making manufacturing processes more consistent and robust, particularly in distributed, continuous, and agile manufacturing.</li>
</ul><br/>
<h3>Compliance and Process Validation</h3>
<ul>
 	<li>Bill Hoffman asks about the role of digital twins in ensuring compliance.</li>
 	<li>Doug clarifies that digital twins can help achieve process validation in a virtual environment, reducing the need for physical product demonstrations.</li>
 	<li>He explains the potential cost savings and sustainability benefits of using digital twins for process validation, which can expedite the production of life-saving or life-improving medicines.</li>
 	<li>Doug emphasizes the importance of digital twins in meeting regulatory expectations and improving overall industry efficiency.</li>
</ul><br/>
<h3>Challenges and Future Outlook</h3>
<ul>
 	<li>Doug discusses the challenges of introducing new technology and the importance of education and collaboration.</li>
 	<li>He mentions the need for critical mass and the value of showing examples of successful implementation by other companies.</li>
 	<li>Doug highlights the role of the Digital Twin Consortium and OMG in providing tools and resources to help bring digital twin technology forward.</li>
 	<li>He reflects on the progress made in the past year and the importance of continued collaboration and education to drive adoption and success.</li>
</ul><br/>
<h3>Conclusion and Final Thoughts</h3>
<ul>
 	<li>Bill Hoffman and Doug Kiehl discuss the potential impact of digital twins on the pharmaceutical industry and the broader benefits for patients and society.</li>
 	<li>Doug emphasizes the importance of passion and commitment in driving innovation and collaboration within the industry.</li>
 	<li>Karen Quatromoni thanks Doug for his insights and concludes the podcast, encouraging listeners to learn more about digital twins and their potential impact.</li>
 	<li>The podcast ends with a reminder of the benefits of joining the Digital Twin Consortium and the importance of collaboration in driving digital transformation.</li>
</ul><br/>]]></description><content:encoded><![CDATA[Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Attract other pharmaceutical companies to join the Digital Twin Consortium and contribute to working group efforts.</li>
 	<li>[ ] Develop a charter and focus areas for the Pharma and Regulatory Working Group.</li>
 	<li>[ ] Explore applications of digital twins across the pharmaceutical product development and manufacturing lifecycle.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
 	<li>Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman and Doug Kiehl to the OMG podcast series.</li>
 	<li>Karen highlights OMG's role in driving industry standards and building tech communities, and introduces the focus on the Digital Twin Consortium (DTC).</li>
 	<li>Bill Hoffman introduces Doug Kiehl, Senior Director at Eli Lilly and Company's Disruptive/Transformative Team and Digital Twin Center of Excellence, and chair of the DTC's new pharma and regulatory Working Group.</li>
 	<li>Doug Kiehl thanks Karen and Bill for the introduction and expresses his gratitude for organizing the podcast.</li>
</ul><br/>
<h3>Doug Kiehl's Background and Role at Eli Lilly</h3>
<ul>
 	<li>Doug Kiehl shares his 30-year tenure at Eli Lilly, his experience in product development, and his roles in various capacities with government and private industry.</li>
 	<li>He mentions his background as a mass spectrometrist and analytical chemist, and his role in forming the Disruptive/Transformative Technologies team at Eli Lilly.</li>
 	<li>Doug explains the two main drivers for forming the Disruptive/Transformative Technologies team: industry trajectory and regulatory expectations.</li>
 	<li>He highlights his involvement with the Product Quality Research Institute (PQRI) and his role as the chair for the PQRI steering committee, which includes FDA and Health Canada stakeholders.</li>
</ul><br/>
<h3>Formation of the Disruptive/Transformative Technologies Team</h3>
<ul>
 	<li>Doug discusses the formation of the Disruptive/Transformative Technologies team one year ago, driven by the need for digital transformation in the pharmaceutical industry.</li>
 	<li>He emphasizes the importance of cross-collaborative partnerships, mentioning his liaison with various industries, including defense, Air Force Research Labs, Army Research Labs, and NASA.</li>
 	<li>Doug expresses his satisfaction with the Digital Twin Consortium for enabling access to these partnerships and advancing their goals.</li>
 	<li>Bill Hoffman acknowledges Doug's impressive background and the strong connection between different industries applying digital twin technology.</li>
</ul><br/>
<h3>Charter and Importance of Digital Twins in Pharma</h3>
<ul>
 	<li>Doug outlines the charter of the new working group, focusing on attracting other pharmaceutical companies to join the Digital Twin Consortium.</li>
 	<li>He highlights the broad application of digital twin technology throughout the pharmaceutical product development and manufacturing life cycle, including supply chain and post-launch life cycle management.</li>
 	<li>Doug mentions the importance of modeling clinical trials to minimize human intervention and expedite decision-making using readily accessible data.</li>
 	<li>He expresses his enthusiasm for the working group's potential to achieve substantial milestones and bring forward goals aligned with each company's digital transformation roadmap.</li>
</ul><br/>
<h3>Manufacturing and Regulatory Compliance</h3>
<ul>
 	<li>Bill Hoffman inquires about the significance of manufacturing as a major application for digital twins in pharmaceuticals.</li>
 	<li>Doug explains the regulatory perspective, mentioning the FDA's partnership with PQRI and the publication of a white paper on AI in advanced manufacturing.</li>
 	<li>He discusses the prioritization of manufacturing, supply chain, and point-of-care manufacturing by the FDA, emphasizing the importance of developing standards and guidance.</li>
 	<li>Doug highlights the role of digital twins in making manufacturing processes more consistent and robust, particularly in distributed, continuous, and agile manufacturing.</li>
</ul><br/>
<h3>Compliance and Process Validation</h3>
<ul>
 	<li>Bill Hoffman asks about the role of digital twins in ensuring compliance.</li>
 	<li>Doug clarifies that digital twins can help achieve process validation in a virtual environment, reducing the need for physical product demonstrations.</li>
 	<li>He explains the potential cost savings and sustainability benefits of using digital twins for process validation, which can expedite the production of life-saving or life-improving medicines.</li>
 	<li>Doug emphasizes the importance of digital twins in meeting regulatory expectations and improving overall industry efficiency.</li>
</ul><br/>
<h3>Challenges and Future Outlook</h3>
<ul>
 	<li>Doug discusses the challenges of introducing new technology and the importance of education and collaboration.</li>
 	<li>He mentions the need for critical mass and the value of showing examples of successful implementation by other companies.</li>
 	<li>Doug highlights the role of the Digital Twin Consortium and OMG in providing tools and resources to help bring digital twin technology forward.</li>
 	<li>He reflects on the progress made in the past year and the importance of continued collaboration and education to drive adoption and success.</li>
</ul><br/>
<h3>Conclusion and Final Thoughts</h3>
<ul>
 	<li>Bill Hoffman and Doug Kiehl discuss the potential impact of digital twins on the pharmaceutical industry and the broader benefits for patients and society.</li>
 	<li>Doug emphasizes the importance of passion and commitment in driving innovation and collaboration within the industry.</li>
 	<li>Karen Quatromoni thanks Doug for his insights and concludes the podcast, encouraging listeners to learn more about digital twins and their potential impact.</li>
 	<li>The podcast ends with a reminder of the benefits of joining the Digital Twin Consortium and the importance of collaboration in driving digital transformation.</li>
</ul><br/>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/doug-kiehl-with-elililly]]></link><guid isPermaLink="false">e2817f3f-1b1d-4d93-ae6e-ce2aff58334a</guid><itunes:image href="https://artwork.captivate.fm/6fc5c066-1793-4991-bdb4-ff346e399513/CRtWIX6X1qogoDCtmvzbh-tH.png"/><pubDate>Thu, 12 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/7f082c27-1ca7-4f8a-9c9b-ee89b7f49ac4/Doug-Kiehl-DTC-Mp3.mp3" length="22714415" type="audio/mpeg"/><itunes:duration>15:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC&apos;s new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/91a605e7-7fc5-4393-8aec-e91a8174efbd/index.html" type="text/html"/></item><item><title>Marc Tarrago with Fira Barcelona</title><itunes:title>Marc Tarrago with Fira Barcelona</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Marc Tarrago, Event Director at Fira Barcelona </strong>about "Bringing global leaders together in digital transformation and cybersecurity!"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Analyze trends and technologies to cover for next year's event.</li>
 	<li>[ ] Look into potentially adding healthcare as a focus vertical.</li>
 	<li>[ ] Promote and provide information on next year's event.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>The podcast aims to highlight the efforts of men and women in various industries.</li>
 	<li>Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.</li>
 	<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.</li>
</ul><br/>
<h3>Introduction of Mark and Event Overview</h3>
<ul>
 	<li>Scott introduces Mark, the head of the event, and asks him about his experience.</li>
 	<li>Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.</li>
 	<li>Scott mentions the shift from theoretical AI discussions to practical applications.</li>
 	<li>Mark highlights the international focus of the event, with delegations from China, India, and the US.</li>
</ul><br/>
<h3>International Focus and Program Changes</h3>
<ul>
 	<li>Marc explains the effort to make the event more international, including bringing in delegations from various countries.</li>
 	<li>The program direction has shifted from the IIC to the International Society of Automation (ISA).</li>
 	<li>Scott praises the event's layout and the level of knowledge gained from attending.</li>
 	<li>Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.</li>
</ul><br/>
<h3>Digital Transformation and Cybersecurity</h3>
<ul>
 	<li>Scott discusses the importance of digital transformation and connected strategies in manufacturing.</li>
 	<li>Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.</li>
 	<li>The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.</li>
 	<li>Scott appreciates the comprehensive approach to cybersecurity at the event.</li>
</ul><br/>
<h3>Disruptive Technologies and Future Trends</h3>
<ul>
 	<li>Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.</li>
 	<li>Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.</li>
 	<li>Scott praises the team's efforts in organizing the event and the positive feedback from participants.</li>
 	<li>Marc highlights the importance of the team in making the event successful.</li>
</ul><br/>
<h3>Plans for Next Year's Event</h3>
<ul>
 	<li>Scott asks Marc about plans for next year's event, with Marc mentioning the focus on trends and technologies.</li>
 	<li>Marc expresses interest in covering healthcare and sustainability in the next event.</li>
 	<li>Scott provides contact information for the event and encourages listeners to be part of it next year.</li>
 	<li>Scott concludes by emphasizing the importance of the event and the opportunities it provides for industry professionals.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARC TARRAGO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marc-tarrago/" target="_blank" rel="noopener">https://www.linkedin.com/in/marc-tarrago/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fira-barcelona/" target="_blank" rel="noopener">https://www.linkedin.com/company/fira-barcelona/</a>

<strong>Company Website:</strong> <a href="https://www.firabarcelona.com/" target="_blank" rel="noopener">https://www.firabarcelona.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/00QDAZPH8uA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Marc Tarrago, Event Director at Fira Barcelona </strong>about "Bringing global leaders together in digital transformation and cybersecurity!"<strong>.</strong>
<div>

Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Analyze trends and technologies to cover for next year's event.</li>
 	<li>[ ] Look into potentially adding healthcare as a focus vertical.</li>
 	<li>[ ] Promote and provide information on next year's event.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>The podcast aims to highlight the efforts of men and women in various industries.</li>
 	<li>Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.</li>
 	<li>The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.</li>
</ul><br/>
<h3>Introduction of Mark and Event Overview</h3>
<ul>
 	<li>Scott introduces Mark, the head of the event, and asks him about his experience.</li>
 	<li>Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.</li>
 	<li>Scott mentions the shift from theoretical AI discussions to practical applications.</li>
 	<li>Mark highlights the international focus of the event, with delegations from China, India, and the US.</li>
</ul><br/>
<h3>International Focus and Program Changes</h3>
<ul>
 	<li>Marc explains the effort to make the event more international, including bringing in delegations from various countries.</li>
 	<li>The program direction has shifted from the IIC to the International Society of Automation (ISA).</li>
 	<li>Scott praises the event's layout and the level of knowledge gained from attending.</li>
 	<li>Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.</li>
</ul><br/>
<h3>Digital Transformation and Cybersecurity</h3>
<ul>
 	<li>Scott discusses the importance of digital transformation and connected strategies in manufacturing.</li>
 	<li>Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.</li>
 	<li>The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.</li>
 	<li>Scott appreciates the comprehensive approach to cybersecurity at the event.</li>
</ul><br/>
<h3>Disruptive Technologies and Future Trends</h3>
<ul>
 	<li>Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.</li>
 	<li>Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.</li>
 	<li>Scott praises the team's efforts in organizing the event and the positive feedback from participants.</li>
 	<li>Marc highlights the importance of the team in making the event successful.</li>
</ul><br/>
<h3>Plans for Next Year's Event</h3>
<ul>
 	<li>Scott asks Marc about plans for next year's event, with Marc mentioning the focus on trends and technologies.</li>
 	<li>Marc expresses interest in covering healthcare and sustainability in the next event.</li>
 	<li>Scott provides contact information for the event and encourages listeners to be part of it next year.</li>
 	<li>Scott concludes by emphasizing the importance of the event and the opportunities it provides for industry professionals.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARC TARRAGO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marc-tarrago/" target="_blank" rel="noopener">https://www.linkedin.com/in/marc-tarrago/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fira-barcelona/" target="_blank" rel="noopener">https://www.linkedin.com/company/fira-barcelona/</a>

<strong>Company Website:</strong> <a href="https://www.firabarcelona.com/" target="_blank" rel="noopener">https://www.firabarcelona.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/00QDAZPH8uA
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/marc-tarrago-with-firabarcelona]]></link><guid isPermaLink="false">8ca2fd41-0acb-43b2-942c-170bdd1a8f3b</guid><itunes:image href="https://artwork.captivate.fm/7cac95eb-fb12-4f0f-b67a-db44eab569dc/ZTjzW7XwN-yGZ2hlZx6Yov0_.png"/><pubDate>Wed, 11 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/2aaf320e-3a57-430e-9620-c73ad403a7b6/Marc-T-Fira-Barcelona-Mp3.mp3" length="16518383" type="audio/mpeg"/><itunes:duration>11:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about &quot;Bringing global leaders together in digital transformation and cybersecurity!&quot;.

Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team&apos;s efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/b32ef647-ad7e-4d30-be5a-6532f5cc11ab/index.html" type="text/html"/></item><item><title>Linda Fanaras and Naomi Soman with Storylogick Consulting</title><itunes:title>Linda Fanaras and Naomi Soman with Storylogick Consulting</itunes:title><description><![CDATA[<div>
<h1>Optimize B2B Email Messaging</h1>
Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas.</li>
 	<li>[ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails.</li>
 	<li>[ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Guest Background</h3>
<ul>
 	<li>Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.</li>
 	<li>Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth.</li>
 	<li>Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing.</li>
 	<li>Naomi thanks Linda for having her and expresses her excitement for the conversation.</li>
</ul><br/>
<h3>Addressing Email Marketing Misconceptions</h3>
<ul>
 	<li>Linda asks Naomi to address common misconceptions about email marketing in the B2B space.</li>
 	<li>Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text.</li>
 	<li>She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks.</li>
 	<li>Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging.</li>
</ul><br/>
<h3>Email Marketing Funnel and Techniques</h3>
<ul>
 	<li>Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it.</li>
 	<li>Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails.</li>
 	<li>She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted.</li>
 	<li>Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users.</li>
</ul><br/>
<h3>Personalizing Email Campaigns</h3>
<ul>
 	<li>Linda asks Naomi about the number of emails to send and how to personalize them effectively.</li>
 	<li>Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority.</li>
 	<li>She recommends including details like their location, university, and relevant business news to make the emails more personal.</li>
 	<li>Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate.</li>
</ul><br/>
<h3>Building Buyer Personas and Research Methods</h3>
<ul>
 	<li>Linda asks Naomi about research methods for building accurate buyer personas.</li>
 	<li>Naomi explains the challenges of B2B research and suggests using tools like Gong, Chorus, and recorded sales calls to gather information.</li>
 	<li>She outlines three categories of information to gather: pain points, image of success, and concerns holding them back.</li>
 	<li>Naomi emphasizes the importance of using this information to build a detailed buyer persona and make emails feel personalized and authentic.</li>
</ul><br/>
<h3>Handling Large Lists and Multiple Personas</h3>
<ul>
 	<li>Linda inquires about handling large lists and addressing multiple personas.</li>
 	<li>Naomi advises tagging actions taken by the recipient, such as signing up for a newsletter or attending a webinar, to personalize emails based on their interests.</li>
 	<li>She explains the importance of asking for job title and company information to segment the list appropriately.</li>
 	<li>Naomi suggests using HubSpot to track actions and segment the list based on specific interests and behaviors.</li>
</ul><br/>
<h3>Standing Out in a Crowded Marketplace</h3>
<ul>
 	<li>Linda asks Naomi how B2B companies can stand out in a crowded marketplace.</li>
 	<li>Naomi suggests using customer voice and avoiding corporate jargon to make emails more relatable.</li>
 	<li>She emphasizes the importance of using visual language to communicate effectively and stand out in a busy market.</li>
 	<li>Naomi provides examples of using abstract images and metaphors to convey complex ideas and capture attention quickly.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Linda thanks Naomi for her insights and asks her to share her contact information.</li>
 	<li>Naomi provides her LinkedIn profile, website, and email address for further contact.</li>
 	<li>Linda thanks the audience for listening and encourages them to review the podcast and connect with her directly.</li>
 	<li>The meeting concludes with Speaker 1 expressing gratitude to the guest and the audience.</li>
</ul><br/>
</div>]]></description><content:encoded><![CDATA[<div>
<h1>Optimize B2B Email Messaging</h1>
Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas.</li>
 	<li>[ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails.</li>
 	<li>[ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Guest Background</h3>
<ul>
 	<li>Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.</li>
 	<li>Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth.</li>
 	<li>Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing.</li>
 	<li>Naomi thanks Linda for having her and expresses her excitement for the conversation.</li>
</ul><br/>
<h3>Addressing Email Marketing Misconceptions</h3>
<ul>
 	<li>Linda asks Naomi to address common misconceptions about email marketing in the B2B space.</li>
 	<li>Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text.</li>
 	<li>She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks.</li>
 	<li>Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging.</li>
</ul><br/>
<h3>Email Marketing Funnel and Techniques</h3>
<ul>
 	<li>Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it.</li>
 	<li>Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails.</li>
 	<li>She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted.</li>
 	<li>Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users.</li>
</ul><br/>
<h3>Personalizing Email Campaigns</h3>
<ul>
 	<li>Linda asks Naomi about the number of emails to send and how to personalize them effectively.</li>
 	<li>Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority.</li>
 	<li>She recommends including details like their location, university, and relevant business news to make the emails more personal.</li>
 	<li>Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate.</li>
</ul><br/>
<h3>Building Buyer Personas and Research Methods</h3>
<ul>
 	<li>Linda asks Naomi about research methods for building accurate buyer personas.</li>
 	<li>Naomi explains the challenges of B2B research and suggests using tools like Gong, Chorus, and recorded sales calls to gather information.</li>
 	<li>She outlines three categories of information to gather: pain points, image of success, and concerns holding them back.</li>
 	<li>Naomi emphasizes the importance of using this information to build a detailed buyer persona and make emails feel personalized and authentic.</li>
</ul><br/>
<h3>Handling Large Lists and Multiple Personas</h3>
<ul>
 	<li>Linda inquires about handling large lists and addressing multiple personas.</li>
 	<li>Naomi advises tagging actions taken by the recipient, such as signing up for a newsletter or attending a webinar, to personalize emails based on their interests.</li>
 	<li>She explains the importance of asking for job title and company information to segment the list appropriately.</li>
 	<li>Naomi suggests using HubSpot to track actions and segment the list based on specific interests and behaviors.</li>
</ul><br/>
<h3>Standing Out in a Crowded Marketplace</h3>
<ul>
 	<li>Linda asks Naomi how B2B companies can stand out in a crowded marketplace.</li>
 	<li>Naomi suggests using customer voice and avoiding corporate jargon to make emails more relatable.</li>
 	<li>She emphasizes the importance of using visual language to communicate effectively and stand out in a busy market.</li>
 	<li>Naomi provides examples of using abstract images and metaphors to convey complex ideas and capture attention quickly.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Linda thanks Naomi for her insights and asks her to share her contact information.</li>
 	<li>Naomi provides her LinkedIn profile, website, and email address for further contact.</li>
 	<li>Linda thanks the audience for listening and encourages them to review the podcast and connect with her directly.</li>
 	<li>The meeting concludes with Speaker 1 expressing gratitude to the guest and the audience.</li>
</ul><br/>
</div>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/linda-fanaras-and-naomi-soman-with-storylogick]]></link><guid isPermaLink="false">3a101713-08a8-4106-899f-ed54eeed431a</guid><itunes:image href="https://artwork.captivate.fm/8591b6c1-6c8d-4dc9-9d83-9fc29c5ce84b/CpqaGbhJXuvmhflMeh0nlGpJ.png"/><pubDate>Tue, 10 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/3e0da4a0-8de1-4b08-9f7e-ae5de1ee91d1/Optimize-B2B-Email-Messaging-Mp3.mp3" length="29283119" type="audio/mpeg"/><itunes:duration>20:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/34393186-7835-470a-b5cf-e5828b461873/index.html" type="text/html"/></item><item><title>Jay Hack with Fluke Reliability</title><itunes:title>Jay Hack with Fluke Reliability</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Jay Hack, Vice President of Operations with Fluke Reliability </strong>about "Investing in innovation to significantly improve asset reliability".
<div>
<div>

Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company's non-destructive testing (NDT) business, which focuses on eddy current inspection of steel rods. He highlighted the recent acquisition of Azima, which uses AI to enhance predictive maintenance, allowing customers to monitor thousands of assets more efficiently. The acquisition, completed in August 2023, is ahead of expectations. Hack also mentioned ongoing efforts to integrate Azima's technology with Fluke's existing solutions and explore new partnerships to expand their connected reliability ecosystem.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Integrate Azima acquisition more fully within 1 year to allow seamless data integration between Fluke's existing solutions and Azima's AI capabilities.</li>
 	<li>[ ] Continue exploring partnerships around areas like spare parts management, connected worker solutions, and other modalities to expand Fluke's predictive maintenance offerings.</li>
 	<li>[ ] Connect with Jay Hack via email (jayhack@fluke.com) or LinkedIn to learn more about Fluke reliability's solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Accelerate 2024</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, highlighting the event's focus on industry professionals and their contributions.</li>
 	<li>Scott introduces the guest, Jay Hack, and mentions Jay's role as Vice President of Business Operations for Fluke Reliability.</li>
 	<li>Jay shares his experience from the previous year's event, where he lost his voice due to excessive celebrating.</li>
 	<li>Scott and Jay engage in small talk about the event's atmosphere and the busy schedule.</li>
</ul><br/>
<h3>Jay Hack's Role and Fluke Reliability Overview</h3>
<ul>
 	<li>Jay provides a background on his role, including leading MNA and partnerships, general management of the non-destructive testing (NDT) business, and overseeing the Florida Business System (FBS).</li>
 	<li>Scott asks Jay to explain NDT, and Jay describes it as non-destructive testing, focusing on eddy current inspection of steel rods.</li>
 	<li>Jay explains the niche market of NDT and its importance in the steel production process.</li>
 	<li>Jay mentions that Fluke Reliability is a global leader in this niche market, with a long-standing business model.</li>
</ul><br/>
<h3>Discussion on AI and Azima Acquisition</h3>
<ul>
 	<li>Scott shifts the conversation to AI, noting its ubiquity and the challenges in applying it across various applications.</li>
 	<li>Jay explains the acquisition of Azima and its integration with Fluke Reliability's existing offerings.</li>
 	<li>Jay describes how Azima's AI technology enhances predictive maintenance by making vibration analysts more efficient.</li>
 	<li>Jay highlights the benefits of Azima's business processes and AI architecture in improving maintenance efficiency.</li>
</ul><br/>
<h3>Integration of Azima and Future Expectations</h3>
<ul>
 	<li>Scott inquires about the integration of Azima with Fluke Reliability's existing solutions.</li>
 	<li>Jay explains that the integration is still in progress but is ahead of expectations, with a focus on enhancing current offerings.</li>
 	<li>Jay discusses the future expectations of Azima, including expanding and deepening predictive maintenance capabilities.</li>
 	<li>Jay mentions the exploration of new partnerships and categories, such as spare parts management and connected worker solutions.</li>
</ul><br/>
<h3>Challenges and Opportunities in AI and Predictive Maintenance</h3>
<ul>
 	<li>Scott asks about the types of data Azima can handle, and Jay clarifies that it focuses on vibration data.</li>
 	<li>Jay mentions the potential for bundling vibration data with other modalities, such as ultrasound and thermography.</li>
 	<li>Jay highlights the importance of conferences and meetings with customers to understand their needs and explore new possibilities.</li>
 	<li>Scott and Jay discuss the strategic direction of Azima and its potential to create a robust ecosystem of solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by asking Jay about his contact information for listeners interested in connecting with him.</li>
 	<li>Jay provides his email and LinkedIn profile, making it easy for listeners to reach out.</li>
 	<li>Scott thanks Jay for joining the podcast and encourages listeners to connect with Jay and explore the Industrial Talk platform.</li>
 	<li>The podcast concludes with Scott promoting the Industrial Talk network and its mission to highlight industry professionals.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAY HACK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jayhack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/jayhack1/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Fe47ZKZFz9w
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Jay Hack, Vice President of Operations with Fluke Reliability </strong>about "Investing in innovation to significantly improve asset reliability".
<div>
<div>

Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company's non-destructive testing (NDT) business, which focuses on eddy current inspection of steel rods. He highlighted the recent acquisition of Azima, which uses AI to enhance predictive maintenance, allowing customers to monitor thousands of assets more efficiently. The acquisition, completed in August 2023, is ahead of expectations. Hack also mentioned ongoing efforts to integrate Azima's technology with Fluke's existing solutions and explore new partnerships to expand their connected reliability ecosystem.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Integrate Azima acquisition more fully within 1 year to allow seamless data integration between Fluke's existing solutions and Azima's AI capabilities.</li>
 	<li>[ ] Continue exploring partnerships around areas like spare parts management, connected worker solutions, and other modalities to expand Fluke's predictive maintenance offerings.</li>
 	<li>[ ] Connect with Jay Hack via email (jayhack@fluke.com) or LinkedIn to learn more about Fluke reliability's solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Accelerate 2024</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, highlighting the event's focus on industry professionals and their contributions.</li>
 	<li>Scott introduces the guest, Jay Hack, and mentions Jay's role as Vice President of Business Operations for Fluke Reliability.</li>
 	<li>Jay shares his experience from the previous year's event, where he lost his voice due to excessive celebrating.</li>
 	<li>Scott and Jay engage in small talk about the event's atmosphere and the busy schedule.</li>
</ul><br/>
<h3>Jay Hack's Role and Fluke Reliability Overview</h3>
<ul>
 	<li>Jay provides a background on his role, including leading MNA and partnerships, general management of the non-destructive testing (NDT) business, and overseeing the Florida Business System (FBS).</li>
 	<li>Scott asks Jay to explain NDT, and Jay describes it as non-destructive testing, focusing on eddy current inspection of steel rods.</li>
 	<li>Jay explains the niche market of NDT and its importance in the steel production process.</li>
 	<li>Jay mentions that Fluke Reliability is a global leader in this niche market, with a long-standing business model.</li>
</ul><br/>
<h3>Discussion on AI and Azima Acquisition</h3>
<ul>
 	<li>Scott shifts the conversation to AI, noting its ubiquity and the challenges in applying it across various applications.</li>
 	<li>Jay explains the acquisition of Azima and its integration with Fluke Reliability's existing offerings.</li>
 	<li>Jay describes how Azima's AI technology enhances predictive maintenance by making vibration analysts more efficient.</li>
 	<li>Jay highlights the benefits of Azima's business processes and AI architecture in improving maintenance efficiency.</li>
</ul><br/>
<h3>Integration of Azima and Future Expectations</h3>
<ul>
 	<li>Scott inquires about the integration of Azima with Fluke Reliability's existing solutions.</li>
 	<li>Jay explains that the integration is still in progress but is ahead of expectations, with a focus on enhancing current offerings.</li>
 	<li>Jay discusses the future expectations of Azima, including expanding and deepening predictive maintenance capabilities.</li>
 	<li>Jay mentions the exploration of new partnerships and categories, such as spare parts management and connected worker solutions.</li>
</ul><br/>
<h3>Challenges and Opportunities in AI and Predictive Maintenance</h3>
<ul>
 	<li>Scott asks about the types of data Azima can handle, and Jay clarifies that it focuses on vibration data.</li>
 	<li>Jay mentions the potential for bundling vibration data with other modalities, such as ultrasound and thermography.</li>
 	<li>Jay highlights the importance of conferences and meetings with customers to understand their needs and explore new possibilities.</li>
 	<li>Scott and Jay discuss the strategic direction of Azima and its potential to create a robust ecosystem of solutions.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott wraps up the conversation by asking Jay about his contact information for listeners interested in connecting with him.</li>
 	<li>Jay provides his email and LinkedIn profile, making it easy for listeners to reach out.</li>
 	<li>Scott thanks Jay for joining the podcast and encourages listeners to connect with Jay and explore the Industrial Talk platform.</li>
 	<li>The podcast concludes with Scott promoting the Industrial Talk network and its mission to highlight industry professionals.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAY HACK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jayhack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/jayhack1/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/Fe47ZKZFz9w
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jay-hack-flukereliability]]></link><guid isPermaLink="false">5683dc96-9b76-48c5-a29a-380125e03777</guid><itunes:image href="https://artwork.captivate.fm/f213f750-e3c2-4a6b-a838-f8a38f07e2b3/6ok9AUfLnpWfA0a9HMDaLK3f.png"/><pubDate>Mon, 09 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/2caf50cb-5ac6-4933-a6cb-824c5702f227/Jay-Hack-Xcelerate-Mp3.mp3" length="24544943" type="audio/mpeg"/><itunes:duration>17:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><podcast:transcript url="https://transcripts.captivate.fm/transcript/dfbffe51-d10a-4661-ad6d-4eb9dab226b7/index.html" type="text/html"/></item><item><title>James Smejkal with CAP Logistics</title><itunes:title>James Smejkal with CAP Logistics</itunes:title><description><![CDATA[Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics' unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices.
<h2>Action Items</h2>
<ul>
 	<li>[ ] James to speak at an upcoming outage conference in Calgary on downtime and reliability.</li>
 	<li>[ ] CAP Logistics to help customers with rapid response for emergencies like a $20k/minute well outage.</li>
 	<li>[ ] Listeners to connect with James on LinkedIn to learn more about CAP Logistics.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning.</li>
 	<li>Scott highlights the importance of integrating uptime solutions to improve reliability and minimize downtime.</li>
 	<li>Scott encourages listeners to use the Industrial Talk platform to amplify their messages and connect with the industrial community.</li>
</ul><br/>
<h3>Introduction of James Mickle and CAP Logistics</h3>
<ul>
 	<li>Scott MacKenzie asks James Smejkal about his background and current role at CAP Logistics.</li>
 	<li>James shares his 28-year tenure at CAP Logistics, starting as a salesperson and rising to his current position.</li>
 	<li>James explains CAP Logistics' approach to transportation, emphasizing their customized solutions and long-term employee tenure.</li>
 	<li>James discusses the company's focus on technology and understanding customer needs to provide personalized service.</li>
</ul><br/>
<h3>CAP Logistics' Unique Approach to Logistics</h3>
<ul>
 	<li>James elaborates on CAP Logistics' technology-driven approach, developed by their in-house IT team.</li>
 	<li>He emphasizes the importance of understanding customer needs and integrating with their operations to provide seamless service.</li>
 	<li>James mentions the company's commitment to continuous improvement and innovation in the logistics industry.</li>
 	<li>Scott and James discuss the concept of "logistics as a service" and how CAP Logistics provides comprehensive solutions to address customer pain points.</li>
</ul><br/>
<h3>Challenges and Opportunities in the Logistics Industry</h3>
<ul>
 	<li>James talks about the dynamic nature of the logistics industry and the impact of technology on business practices.</li>
 	<li>He highlights the importance of having a reliable logistics partner to ensure timely delivery and minimize downtime.</li>
 	<li>James mentions the upcoming Outages Conference in Calgary, where he will speak on downtime and reliability.</li>
 	<li>Scott and James discuss the critical role of logistics in maintaining business continuity and the importance of planning for outages.</li>
</ul><br/>
<h3>Planning for Outages and Reliability Strategies</h3>
<ul>
 	<li>James outlines the importance of having a plan for outages to minimize downtime and maximize efficiency.</li>
 	<li>He shares statistics on the prevalence of unplanned outages in industrial companies and their financial impact.</li>
 	<li>James emphasizes the need for proactive maintenance and monitoring to prevent unplanned outages.</li>
 	<li>Scott and James discuss the role of diagnostic equipment and AI in improving asset management and reliability.</li>
</ul><br/>
<h3>The Role of Logistics in Asset Management and Reliability</h3>
<ul>
 	<li>James explains how CAP Logistics can support asset management by providing logistics solutions during planned outages.</li>
 	<li>He highlights the importance of having a reliable logistics partner to ensure timely delivery of critical parts and equipment.</li>
 	<li>James discusses the company's approach to understanding customer needs and providing customized solutions.</li>
 	<li>Scott and James emphasize the importance of having a comprehensive plan for asset management and logistics to ensure business continuity.</li>
</ul><br/>
<h3>The Impact of Technology on Logistics and Asset Management</h3>
<ul>
 	<li>James talks about the advancements in technology and its role in improving logistics and asset management.</li>
 	<li>He mentions the use of AI and diagnostic equipment to monitor and maintain critical assets.</li>
 	<li>James discusses the importance of having accurate data and measurements to optimize maintenance and reduce downtime.</li>
 	<li>Scott and James highlight the need for continuous improvement and innovation in the logistics and asset management industries.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott and James wrap up the conversation by emphasizing the importance of planning and proactive maintenance in logistics and asset management.</li>
 	<li>James encourages listeners to reach out to him on LinkedIn for more information and to discuss potential solutions.</li>
 	<li>Scott reiterates the importance of having a trusted logistics partner to handle complex logistics and supply chain challenges.</li>
 	<li>The podcast concludes with a call to action for listeners to connect with James and explore the Industrial Talk platform for further insights and resources.</li>
</ul><br/>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAMES SMEJKAL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/james-smejkal-749723b/" target="_blank" rel="noopener">https://www.linkedin.com/in/james-smejkal-749723b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/cap-logistics/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/cap-logistics/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ALD8eBKSqNE
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring...]]></description><content:encoded><![CDATA[Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics' unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices.
<h2>Action Items</h2>
<ul>
 	<li>[ ] James to speak at an upcoming outage conference in Calgary on downtime and reliability.</li>
 	<li>[ ] CAP Logistics to help customers with rapid response for emergencies like a $20k/minute well outage.</li>
 	<li>[ ] Listeners to connect with James on LinkedIn to learn more about CAP Logistics.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott welcomes James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning.</li>
 	<li>Scott highlights the importance of integrating uptime solutions to improve reliability and minimize downtime.</li>
 	<li>Scott encourages listeners to use the Industrial Talk platform to amplify their messages and connect with the industrial community.</li>
</ul><br/>
<h3>Introduction of James Mickle and CAP Logistics</h3>
<ul>
 	<li>Scott MacKenzie asks James Smejkal about his background and current role at CAP Logistics.</li>
 	<li>James shares his 28-year tenure at CAP Logistics, starting as a salesperson and rising to his current position.</li>
 	<li>James explains CAP Logistics' approach to transportation, emphasizing their customized solutions and long-term employee tenure.</li>
 	<li>James discusses the company's focus on technology and understanding customer needs to provide personalized service.</li>
</ul><br/>
<h3>CAP Logistics' Unique Approach to Logistics</h3>
<ul>
 	<li>James elaborates on CAP Logistics' technology-driven approach, developed by their in-house IT team.</li>
 	<li>He emphasizes the importance of understanding customer needs and integrating with their operations to provide seamless service.</li>
 	<li>James mentions the company's commitment to continuous improvement and innovation in the logistics industry.</li>
 	<li>Scott and James discuss the concept of "logistics as a service" and how CAP Logistics provides comprehensive solutions to address customer pain points.</li>
</ul><br/>
<h3>Challenges and Opportunities in the Logistics Industry</h3>
<ul>
 	<li>James talks about the dynamic nature of the logistics industry and the impact of technology on business practices.</li>
 	<li>He highlights the importance of having a reliable logistics partner to ensure timely delivery and minimize downtime.</li>
 	<li>James mentions the upcoming Outages Conference in Calgary, where he will speak on downtime and reliability.</li>
 	<li>Scott and James discuss the critical role of logistics in maintaining business continuity and the importance of planning for outages.</li>
</ul><br/>
<h3>Planning for Outages and Reliability Strategies</h3>
<ul>
 	<li>James outlines the importance of having a plan for outages to minimize downtime and maximize efficiency.</li>
 	<li>He shares statistics on the prevalence of unplanned outages in industrial companies and their financial impact.</li>
 	<li>James emphasizes the need for proactive maintenance and monitoring to prevent unplanned outages.</li>
 	<li>Scott and James discuss the role of diagnostic equipment and AI in improving asset management and reliability.</li>
</ul><br/>
<h3>The Role of Logistics in Asset Management and Reliability</h3>
<ul>
 	<li>James explains how CAP Logistics can support asset management by providing logistics solutions during planned outages.</li>
 	<li>He highlights the importance of having a reliable logistics partner to ensure timely delivery of critical parts and equipment.</li>
 	<li>James discusses the company's approach to understanding customer needs and providing customized solutions.</li>
 	<li>Scott and James emphasize the importance of having a comprehensive plan for asset management and logistics to ensure business continuity.</li>
</ul><br/>
<h3>The Impact of Technology on Logistics and Asset Management</h3>
<ul>
 	<li>James talks about the advancements in technology and its role in improving logistics and asset management.</li>
 	<li>He mentions the use of AI and diagnostic equipment to monitor and maintain critical assets.</li>
 	<li>James discusses the importance of having accurate data and measurements to optimize maintenance and reduce downtime.</li>
 	<li>Scott and James highlight the need for continuous improvement and innovation in the logistics and asset management industries.</li>
</ul><br/>
<h3>Conclusion and Call to Action</h3>
<ul>
 	<li>Scott and James wrap up the conversation by emphasizing the importance of planning and proactive maintenance in logistics and asset management.</li>
 	<li>James encourages listeners to reach out to him on LinkedIn for more information and to discuss potential solutions.</li>
 	<li>Scott reiterates the importance of having a trusted logistics partner to handle complex logistics and supply chain challenges.</li>
 	<li>The podcast concludes with a call to action for listeners to connect with James and explore the Industrial Talk platform for further insights and resources.</li>
</ul><br/>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JAMES SMEJKAL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/james-smejkal-749723b/" target="_blank" rel="noopener">https://www.linkedin.com/in/james-smejkal-749723b/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/cap-logistics/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/cap-logistics/posts/?feedView=all</a>

<strong>Company Website:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ALD8eBKSqNE
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/james-smejkal-caplogistics]]></link><guid isPermaLink="false">2af56047-8a85-4c27-9cea-4bfdda32be7b</guid><itunes:image href="https://artwork.captivate.fm/0351c275-7a56-4fa1-ac76-751844261a11/QAtIv-8hkUotfBJRGNwLLPtL.png"/><pubDate>Fri, 06 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/624a8a67-c2ee-470d-a2df-94d3c55b24ed/James-Smejkal-Conversation-Mp3.mp3" length="42826607" type="audio/mpeg"/><itunes:duration>29:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics&apos; unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/3bdf1d6d-eb60-4a44-bc56-5d1bf53ecc7b/index.html" type="text/html"/></item><item><title>Brian Hamilton and Nima Shams with DigiLens</title><itunes:title>Brian Hamilton and Nima Shams with DigiLens</itunes:title><description><![CDATA[Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens' Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Develop alternative modules and form factors beyond the Argo platform to serve diverse verticals and use cases.</li>
 	<li>[ ] Integrate additional sensors like pressure sensors, microphones, and cameras optimized for different environments into Argo and partner devices.</li>
 	<li>[ ] Focus on building enterprise-grade solutions from the start with considerations for durability, safety, and workforce needs.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of the Meeting</h3>
<ul>
 	<li>Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes the participants to the OMG podcast series.</li>
 	<li>The focus of the meeting is on the augmented reality for enterprise Alliance (AREA), an OMG program aimed at accelerating AR adoption.</li>
 	<li>Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, particularly focusing on hardware.</li>
 	<li>Brian Hamilton and Nima Shams are introduced as key speakers, with Brian being the Head of Marketing and Sales for DigiLens and Nima the Vice President and GM of DigiLens.</li>
</ul><br/>
<h3>Discussion on Augmented Reality and Video Pass-Through</h3>
<ul>
 	<li>Christine Paray discusses the importance of seeing the real world in AR and questions the relevance of video pass-through in industrial environments.</li>
 	<li>Brian Hamilton emphasizes that there is no one-size-fits-all approach in AR and VR, highlighting the diverse use cases in industrial and enterprise settings.</li>
 	<li>Brian mentions the impact of the Apple Vision Pro and other products on the AR space, noting the importance of spatial computing and the need for true AR in real-world applications.</li>
 	<li>Nima Shams elaborates on the concept of synthetic AR, contrasting it with true AR, and discusses the limitations of video pass-through in industrial settings.</li>
</ul><br/>
<h3>Sensors and Sensory Capabilities in AR Devices</h3>
<ul>
 	<li>Christine Paray shifts the conversation to the importance of sensors in AR devices, comparing the evolution of cell phones to the current state of AR eyewear.</li>
 	<li>Nima Shams explains the role of sensors in the Argo platform, including multiple cameras, GNSS radio, pressure sensors, and microphones, to ensure ambient awareness and spatial computing.</li>
 	<li>The discussion highlights the need for devices to be aware of the user's environment and present information at the right time without distracting from reality.</li>
 	<li>Brian Hamilton adds that sensors are use case-specific and need to be vertically focused, emphasizing the importance of integrating sensors for different industries and applications.</li>
</ul><br/>
<h3>Diversity of Devices and Customization</h3>
<ul>
 	<li>Christine Paray discusses the need for a diverse range of devices and displays in AR, noting that current offerings tend to be limited to specific form factors.</li>
 	<li>Brian Hamilton outlines DigiLens' three lines of business: manufacturing waveguides, partnering with other companies, and developing their own products like the Argo platform.</li>
 	<li>Nima Shams emphasizes the importance of building an ecosystem around the Argo platform, allowing for customization and adaptability to different use cases.</li>
 	<li>The conversation touches on the challenges of hardware development and the need for a rich ecosystem to support the adoption of AR devices.</li>
</ul><br/>
<h3>Challenges and Future of AR Hardware</h3>
<ul>
 	<li>Brian Hamilton and Nima Shams discuss the challenges of hardware development, including the difficulty of raising funds for hardware companies and the need for diverse devices.</li>
 	<li>The conversation highlights the importance of considering compliance and personal protective equipment when designing AR devices.</li>
 	<li>Nima Shams explains DigiLens' vertically integrated approach, allowing for the development of core components and bespoke solutions for different markets.</li>
 	<li>The discussion concludes with a focus on the need for a mature market and the importance of addressing security, privacy, and ethical considerations in AR development.</li>
</ul><br/>]]></description><content:encoded><![CDATA[Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens' Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Develop alternative modules and form factors beyond the Argo platform to serve diverse verticals and use cases.</li>
 	<li>[ ] Integrate additional sensors like pressure sensors, microphones, and cameras optimized for different environments into Argo and partner devices.</li>
 	<li>[ ] Focus on building enterprise-grade solutions from the start with considerations for durability, safety, and workforce needs.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Overview of the Meeting</h3>
<ul>
 	<li>Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes the participants to the OMG podcast series.</li>
 	<li>The focus of the meeting is on the augmented reality for enterprise Alliance (AREA), an OMG program aimed at accelerating AR adoption.</li>
 	<li>Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, particularly focusing on hardware.</li>
 	<li>Brian Hamilton and Nima Shams are introduced as key speakers, with Brian being the Head of Marketing and Sales for DigiLens and Nima the Vice President and GM of DigiLens.</li>
</ul><br/>
<h3>Discussion on Augmented Reality and Video Pass-Through</h3>
<ul>
 	<li>Christine Paray discusses the importance of seeing the real world in AR and questions the relevance of video pass-through in industrial environments.</li>
 	<li>Brian Hamilton emphasizes that there is no one-size-fits-all approach in AR and VR, highlighting the diverse use cases in industrial and enterprise settings.</li>
 	<li>Brian mentions the impact of the Apple Vision Pro and other products on the AR space, noting the importance of spatial computing and the need for true AR in real-world applications.</li>
 	<li>Nima Shams elaborates on the concept of synthetic AR, contrasting it with true AR, and discusses the limitations of video pass-through in industrial settings.</li>
</ul><br/>
<h3>Sensors and Sensory Capabilities in AR Devices</h3>
<ul>
 	<li>Christine Paray shifts the conversation to the importance of sensors in AR devices, comparing the evolution of cell phones to the current state of AR eyewear.</li>
 	<li>Nima Shams explains the role of sensors in the Argo platform, including multiple cameras, GNSS radio, pressure sensors, and microphones, to ensure ambient awareness and spatial computing.</li>
 	<li>The discussion highlights the need for devices to be aware of the user's environment and present information at the right time without distracting from reality.</li>
 	<li>Brian Hamilton adds that sensors are use case-specific and need to be vertically focused, emphasizing the importance of integrating sensors for different industries and applications.</li>
</ul><br/>
<h3>Diversity of Devices and Customization</h3>
<ul>
 	<li>Christine Paray discusses the need for a diverse range of devices and displays in AR, noting that current offerings tend to be limited to specific form factors.</li>
 	<li>Brian Hamilton outlines DigiLens' three lines of business: manufacturing waveguides, partnering with other companies, and developing their own products like the Argo platform.</li>
 	<li>Nima Shams emphasizes the importance of building an ecosystem around the Argo platform, allowing for customization and adaptability to different use cases.</li>
 	<li>The conversation touches on the challenges of hardware development and the need for a rich ecosystem to support the adoption of AR devices.</li>
</ul><br/>
<h3>Challenges and Future of AR Hardware</h3>
<ul>
 	<li>Brian Hamilton and Nima Shams discuss the challenges of hardware development, including the difficulty of raising funds for hardware companies and the need for diverse devices.</li>
 	<li>The conversation highlights the importance of considering compliance and personal protective equipment when designing AR devices.</li>
 	<li>Nima Shams explains DigiLens' vertically integrated approach, allowing for the development of core components and bespoke solutions for different markets.</li>
 	<li>The discussion concludes with a focus on the need for a mature market and the importance of addressing security, privacy, and ethical considerations in AR development.</li>
</ul><br/>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brian-hamilton-and-nima-shams-with-digilens]]></link><guid isPermaLink="false">ba6a31c7-85a9-4613-91ac-c3a60ac1a6e6</guid><itunes:image href="https://artwork.captivate.fm/fa368db6-9cea-407b-ac6f-48c87ba42221/w-QQJjBgFdPeZ9qAquDLmdFk.png"/><pubDate>Thu, 05 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/c7576537-25e8-4d40-92f9-16d5498578b9/AREA-Brian-Hamilton-and-Nima-Shams-DigiLens-Mp3.mp3" length="30947183" type="audio/mpeg"/><itunes:duration>21:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens&apos; Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/526dac65-6869-4c5f-b36e-5c8afa49ede1/index.html" type="text/html"/></item><item><title>Sarah Causey with Implexus Lab</title><itunes:title>Sarah Causey with Implexus Lab</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Sarah Causey, CEO of Implexus Lab </strong>about "Digital Twin - Real efficiency, real savings to optimizing your building assets".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Sarah Causey at Sarah.Causey@implexislab.com for more information about Implexus Labs and digital twins.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, highlighting the attendees as problem solvers.</li>
 	<li>Scott MacKenzie introduces Sarah Causey from Implexus Labs, who will discuss digital twins and her involvement in the consortium.</li>
 	<li>Sarah Causey humorously mentions feeling comfortable being the "dumbest fish in the pond" and shares her background.</li>
</ul><br/>
<h3>Sarah Causey's Background and Career Journey</h3>
<ul>
 	<li>Sarah Causey shares her background, including her upbringing in the South, living in Houston, Texas, and now residing in Raleigh, North Carolina.</li>
 	<li>She discusses her transition from the architecture and design industry to working as a design technology expert, focusing on BIM, VR, AR, and animations.</li>
 	<li>Sarah mentions her drone pilot license and her natural transition into digital twins, given her experience in various design fields.</li>
 	<li>She explains the evolution of design from pen and paper to 3D models and the integration of live data from IoT.</li>
</ul><br/>
<h3>Joining the Digital Twin Consortium</h3>
<ul>
 	<li>Scott MacKenzie appreciates Sarah's involvement in the digital twin consortium and acknowledges the rapid pace of market changes.</li>
 	<li>Sarah explains that Implexus Labs, founded in 2023, is a startup with a team of experienced professionals in visualization, gaming, and virtual design.</li>
 	<li>The consortium offers a platform for young professionals to contribute to the future of the industry without dominating it.</li>
 	<li>Sarah emphasizes the passion and belief within the team about the potential of digital twins.</li>
</ul><br/>
<h3>Passion for Digital Twins and Energy Efficiency</h3>
<ul>
 	<li>Scott MacKenzie questions the necessity of digital twins and their potential to create problems or solve them.</li>
 	<li>Sarah shares her passion for digital twins, citing the misconception that energy consumption decreased during the pandemic due to remote work.</li>
 	<li>She explains that buildings still operated on mechanical schedules, leading to increased energy consumption.</li>
 	<li>Sarah believes digital twins can help facilities operate more efficiently and effectively through AI and real-time data collection.</li>
</ul><br/>
<h3>Financial ROI and Practical Implementation</h3>
<ul>
 	<li>Scott MacKenzie and Sarah discuss the financial return on investment (ROI) of digital twins, especially in workplace facilities.</li>
 	<li>Sarah highlights the potential for energy savings and the importance of collecting data from various sources like occupancy sensors and security systems.</li>
 	<li>She explains that digital twins can provide a holistic view of building operations, making it easier for owners to understand and make decisions.</li>
 	<li>Sarah mentions the use of gaming engines like Unreal Engine to create visual representations of buildings, making the data accessible and understandable.</li>
</ul><br/>
<h3>Simulation and Scenario Testing</h3>
<ul>
 	<li>Scott MacKenzie expresses his interest in running scenarios and testing different what-if scenarios using digital twins.</li>
 	<li>Sarah agrees, noting that iteration and simulation are common in the design industry and can be applied to digital twins.</li>
 	<li>She shares an example of working with Argonne National Laboratories to simulate past conditions and draw conclusions.</li>
 	<li>Scott MacKenzie appreciates the ability to run simulations and the value of vetting solutions against specific KPIs.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott MacKenzie asks Sarah how listeners can reach out to her for further discussions.</li>
 	<li>Sarah provides her contact information and encourages listeners to visit plexislab.com for more details.</li>
 	<li>Scott MacKenzie emphasizes the importance of reaching out to professionals like Sarah for guidance on digital twins and building efficiencies.</li>
 	<li>The podcast concludes with a call to action for listeners to stay current and engage with industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SARAH CAUSEY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sarahelizabethmiller/" target="_blank" rel="noopener">https://www.linkedin.com/in/sarahelizabethmiller/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/implexus-lab/" target="_blank" rel="noopener">https://www.linkedin.com/company/implexus-lab/</a>

<strong>Company Website:</strong> <a href="https://www.implexuslab.com/" target="_blank" rel="noopener">https://www.implexuslab.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/_nvlPJL_rnk
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP...]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Sarah Causey, CEO of Implexus Lab </strong>about "Digital Twin - Real efficiency, real savings to optimizing your building assets".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Sarah Causey at Sarah.Causey@implexislab.com for more information about Implexus Labs and digital twins.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to the Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, highlighting the attendees as problem solvers.</li>
 	<li>Scott MacKenzie introduces Sarah Causey from Implexus Labs, who will discuss digital twins and her involvement in the consortium.</li>
 	<li>Sarah Causey humorously mentions feeling comfortable being the "dumbest fish in the pond" and shares her background.</li>
</ul><br/>
<h3>Sarah Causey's Background and Career Journey</h3>
<ul>
 	<li>Sarah Causey shares her background, including her upbringing in the South, living in Houston, Texas, and now residing in Raleigh, North Carolina.</li>
 	<li>She discusses her transition from the architecture and design industry to working as a design technology expert, focusing on BIM, VR, AR, and animations.</li>
 	<li>Sarah mentions her drone pilot license and her natural transition into digital twins, given her experience in various design fields.</li>
 	<li>She explains the evolution of design from pen and paper to 3D models and the integration of live data from IoT.</li>
</ul><br/>
<h3>Joining the Digital Twin Consortium</h3>
<ul>
 	<li>Scott MacKenzie appreciates Sarah's involvement in the digital twin consortium and acknowledges the rapid pace of market changes.</li>
 	<li>Sarah explains that Implexus Labs, founded in 2023, is a startup with a team of experienced professionals in visualization, gaming, and virtual design.</li>
 	<li>The consortium offers a platform for young professionals to contribute to the future of the industry without dominating it.</li>
 	<li>Sarah emphasizes the passion and belief within the team about the potential of digital twins.</li>
</ul><br/>
<h3>Passion for Digital Twins and Energy Efficiency</h3>
<ul>
 	<li>Scott MacKenzie questions the necessity of digital twins and their potential to create problems or solve them.</li>
 	<li>Sarah shares her passion for digital twins, citing the misconception that energy consumption decreased during the pandemic due to remote work.</li>
 	<li>She explains that buildings still operated on mechanical schedules, leading to increased energy consumption.</li>
 	<li>Sarah believes digital twins can help facilities operate more efficiently and effectively through AI and real-time data collection.</li>
</ul><br/>
<h3>Financial ROI and Practical Implementation</h3>
<ul>
 	<li>Scott MacKenzie and Sarah discuss the financial return on investment (ROI) of digital twins, especially in workplace facilities.</li>
 	<li>Sarah highlights the potential for energy savings and the importance of collecting data from various sources like occupancy sensors and security systems.</li>
 	<li>She explains that digital twins can provide a holistic view of building operations, making it easier for owners to understand and make decisions.</li>
 	<li>Sarah mentions the use of gaming engines like Unreal Engine to create visual representations of buildings, making the data accessible and understandable.</li>
</ul><br/>
<h3>Simulation and Scenario Testing</h3>
<ul>
 	<li>Scott MacKenzie expresses his interest in running scenarios and testing different what-if scenarios using digital twins.</li>
 	<li>Sarah agrees, noting that iteration and simulation are common in the design industry and can be applied to digital twins.</li>
 	<li>She shares an example of working with Argonne National Laboratories to simulate past conditions and draw conclusions.</li>
 	<li>Scott MacKenzie appreciates the ability to run simulations and the value of vetting solutions against specific KPIs.</li>
</ul><br/>
<h3>Contact Information and Closing Remarks</h3>
<ul>
 	<li>Scott MacKenzie asks Sarah how listeners can reach out to her for further discussions.</li>
 	<li>Sarah provides her contact information and encourages listeners to visit plexislab.com for more details.</li>
 	<li>Scott MacKenzie emphasizes the importance of reaching out to professionals like Sarah for guidance on digital twins and building efficiencies.</li>
 	<li>The podcast concludes with a call to action for listeners to stay current and engage with industry professionals.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SARAH CAUSEY'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sarahelizabethmiller/" target="_blank" rel="noopener">https://www.linkedin.com/in/sarahelizabethmiller/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/implexus-lab/" target="_blank" rel="noopener">https://www.linkedin.com/company/implexus-lab/</a>

<strong>Company Website:</strong> <a href="https://www.implexuslab.com/" target="_blank" rel="noopener">https://www.implexuslab.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/_nvlPJL_rnk
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/sarah-causey-with-implexus-lab]]></link><guid isPermaLink="false">3d9764ba-8d98-421e-8fc2-ffa985e2bec5</guid><itunes:image href="https://artwork.captivate.fm/2aa48998-a784-4a29-953e-d8c83def8738/fnuBrVndX9zCNa3XSGB4KC11.png"/><pubDate>Wed, 04 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/c8d0d92d-eb6c-4847-aebf-ef898fb970ba/Sarah-Causey-Implexus-Labs-Mp3.mp3" length="29105711" type="audio/mpeg"/><itunes:duration>20:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Sarah Causey, CEO of Implexus Lab about &quot;Digital Twin - Real efficiency, real savings to optimizing your building assets&quot;.

Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/1393d110-c1e4-484d-95a4-442c0ab2140c/index.html" type="text/html"/></item><item><title>Todd Beckerdite with Ajinomoto Foods</title><itunes:title>Todd Beckerdite with Ajinomoto Foods</itunes:title><description><![CDATA[The discussion with Todd Beckerdite, a Senior Manager of Maintenance Foundation at Ajinomoto Foods, focused on the integration of AI in maintenance and reliability. Richard Leurig highlighted the evolution of generative AI, emphasizing its seamless integration into workflows. Todd discussed the potential of AI in creating decision trees for maintenance, reducing downtime, and predictive maintenance. He also mentioned the importance of connecting older equipment to modern communication devices for data collection. The conversation also touched on the interplay of AI, IoT, and sustainability, and the need for accurate data gathering for regulatory reporting and energy efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Investigate adopting AI technologies to help with maintenance tasks like decision trees for troubleshooting</li>
 	<li>[ ] Continue conversations on how emerging AI capabilities can be integrated into day-to-day work without users knowing they interact with AI</li>
 	<li>[ ] Evaluate ability to connect existing equipment sensors to gather more operational data for predictive maintenance</li>
</ul><br/>
<h2>Outline</h2>
<h3>In the News: AI and Facilities Management</h3>
<ul>
 	<li>Eric Cook introduces the episode and the guest, Todd Beckerdite, who is an expert in maintenance and operations.</li>
 	<li>Richard Leurig discusses the evolution of generative AI (Gen AI) and its seamless integration into workflows.</li>
 	<li>Richard inquires if AI will become so commonplace that users won't know they're interacting with it.</li>
 	<li>Eric believes AI will become part of daily life, with future developments still to be seen.</li>
</ul><br/>
<h3>Challenges and Accuracy of AI in Maintenance</h3>
<ul>
 	<li>Richard mentions issues with AI tools like ChatGPT and Google Bard, questioning how to ensure accuracy.</li>
 	<li>Eric explains the evolution of AI models towards accuracy and the importance of getting information right in facilities management.</li>
 	<li>Richard imagines AI tools helping with factory floor repairs, referencing Microsoft HoloLens.</li>
 	<li>Eric agrees, noting AI's potential to summarize information from multiple sources and guide technicians.</li>
</ul><br/>
<h3>Todd Beckerdite on AI Adoption in Maintenance</h3>
<ul>
 	<li>Richard introduces Todd Beckerdite and asks about AI adoption in maintenance and reliability.</li>
 	<li>Todd Beckerdite mentions limited AI use in his company but expresses interest in AI for decision trees and troubleshooting.</li>
 	<li>Todd discusses the potential for AI to reduce downtime by eliminating guesswork in maintenance.</li>
 	<li>Todd also mentions VR in oil and gas and the military, suggesting AI could interface with VR for maintenance.</li>
</ul><br/>
<h3>Predictive Maintenance and IoT Integration</h3>
<ul>
 	<li>Eric asks Todd about the interplay of AI, IoT, and other automation in predictive maintenance.</li>
 	<li>Todd discusses the goal of true predictive maintenance and the current state of predictive technologies like SCADA, oil analysis, and vibration analysis.</li>
 	<li>Todd emphasizes the need for AI to build its own upper and lower limits for alerts based on equipment performance.</li>
 	<li>Todd highlights the importance of connecting older equipment to modern communication devices for data collection.</li>
</ul><br/>
<h3>Sustainability and Energy Efficiency in Manufacturing</h3>
<ul>
 	<li>Richard and Todd discuss the integration of sustainability initiatives with predictive maintenance and energy usage.</li>
 	<li>Todd explains Ajinomoto's initiatives to reduce energy footprint and waste, including recycling and optimizing utility bills.</li>
 	<li>Todd inquires about the impact of equipment failures and replacements on sustainability.</li>
 	<li>Todd mentions the company's efforts to recycle materials and reduce wastewater and food solids.</li>
</ul><br/>
<h3>Regulatory Reporting and Energy Consumption</h3>
<ul>
 	<li>Eric asks Richard Lurie about regulatory requirements and sustainability reporting.</li>
 	<li>Richard explains the global initiatives and mandates for energy consumption and regulatory reporting.</li>
 	<li>Richard discusses the benefits of gathering data for regulatory reporting, which can improve equipment reliability and efficiency.</li>
 	<li>Richard highlights the cost efficiency of proactive energy management and the integration of sustainability with predictive maintenance.</li>
</ul><br/>
<h3>Rapid Fire Questions and Innovations</h3>
<ul>
 	<li>Eric initiates a rapid fire question round with Todd and Richard.</li>
 	<li>Eric asks about favorite innovations, with Todd mentioning CMMS and SCADA systems, and Richard mentioning the PC and mobile devices.</li>
 	<li>Eric asks about innovations they wish would go away, with Todd mentioning smartphones and Richard mentioning excessive messaging.</li>
 	<li>Eric asks about AI voices, with Todd and Richard sharing their preferences for authoritative and humorous voices, respectively.</li>
</ul><br/>
<h3>Final Thoughts and Takeaways</h3>
<ul>
 	<li>Eric asks Todd about something unknown from his LinkedIn profile, revealing his love for travel.</li>
 	<li>Eric wraps up the conversation, with Richard emphasizing the rapid pace of AI and predictive maintenance evolution.</li>
 	<li>Eric highlights the importance of balancing technology with the human element in maintenance and operations.</li>
 	<li>Eric thanks Todd and Richard for their contributions and concludes the episode.</li>
</ul><br/>]]></description><content:encoded><![CDATA[The discussion with Todd Beckerdite, a Senior Manager of Maintenance Foundation at Ajinomoto Foods, focused on the integration of AI in maintenance and reliability. Richard Leurig highlighted the evolution of generative AI, emphasizing its seamless integration into workflows. Todd discussed the potential of AI in creating decision trees for maintenance, reducing downtime, and predictive maintenance. He also mentioned the importance of connecting older equipment to modern communication devices for data collection. The conversation also touched on the interplay of AI, IoT, and sustainability, and the need for accurate data gathering for regulatory reporting and energy efficiency.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Investigate adopting AI technologies to help with maintenance tasks like decision trees for troubleshooting</li>
 	<li>[ ] Continue conversations on how emerging AI capabilities can be integrated into day-to-day work without users knowing they interact with AI</li>
 	<li>[ ] Evaluate ability to connect existing equipment sensors to gather more operational data for predictive maintenance</li>
</ul><br/>
<h2>Outline</h2>
<h3>In the News: AI and Facilities Management</h3>
<ul>
 	<li>Eric Cook introduces the episode and the guest, Todd Beckerdite, who is an expert in maintenance and operations.</li>
 	<li>Richard Leurig discusses the evolution of generative AI (Gen AI) and its seamless integration into workflows.</li>
 	<li>Richard inquires if AI will become so commonplace that users won't know they're interacting with it.</li>
 	<li>Eric believes AI will become part of daily life, with future developments still to be seen.</li>
</ul><br/>
<h3>Challenges and Accuracy of AI in Maintenance</h3>
<ul>
 	<li>Richard mentions issues with AI tools like ChatGPT and Google Bard, questioning how to ensure accuracy.</li>
 	<li>Eric explains the evolution of AI models towards accuracy and the importance of getting information right in facilities management.</li>
 	<li>Richard imagines AI tools helping with factory floor repairs, referencing Microsoft HoloLens.</li>
 	<li>Eric agrees, noting AI's potential to summarize information from multiple sources and guide technicians.</li>
</ul><br/>
<h3>Todd Beckerdite on AI Adoption in Maintenance</h3>
<ul>
 	<li>Richard introduces Todd Beckerdite and asks about AI adoption in maintenance and reliability.</li>
 	<li>Todd Beckerdite mentions limited AI use in his company but expresses interest in AI for decision trees and troubleshooting.</li>
 	<li>Todd discusses the potential for AI to reduce downtime by eliminating guesswork in maintenance.</li>
 	<li>Todd also mentions VR in oil and gas and the military, suggesting AI could interface with VR for maintenance.</li>
</ul><br/>
<h3>Predictive Maintenance and IoT Integration</h3>
<ul>
 	<li>Eric asks Todd about the interplay of AI, IoT, and other automation in predictive maintenance.</li>
 	<li>Todd discusses the goal of true predictive maintenance and the current state of predictive technologies like SCADA, oil analysis, and vibration analysis.</li>
 	<li>Todd emphasizes the need for AI to build its own upper and lower limits for alerts based on equipment performance.</li>
 	<li>Todd highlights the importance of connecting older equipment to modern communication devices for data collection.</li>
</ul><br/>
<h3>Sustainability and Energy Efficiency in Manufacturing</h3>
<ul>
 	<li>Richard and Todd discuss the integration of sustainability initiatives with predictive maintenance and energy usage.</li>
 	<li>Todd explains Ajinomoto's initiatives to reduce energy footprint and waste, including recycling and optimizing utility bills.</li>
 	<li>Todd inquires about the impact of equipment failures and replacements on sustainability.</li>
 	<li>Todd mentions the company's efforts to recycle materials and reduce wastewater and food solids.</li>
</ul><br/>
<h3>Regulatory Reporting and Energy Consumption</h3>
<ul>
 	<li>Eric asks Richard Lurie about regulatory requirements and sustainability reporting.</li>
 	<li>Richard explains the global initiatives and mandates for energy consumption and regulatory reporting.</li>
 	<li>Richard discusses the benefits of gathering data for regulatory reporting, which can improve equipment reliability and efficiency.</li>
 	<li>Richard highlights the cost efficiency of proactive energy management and the integration of sustainability with predictive maintenance.</li>
</ul><br/>
<h3>Rapid Fire Questions and Innovations</h3>
<ul>
 	<li>Eric initiates a rapid fire question round with Todd and Richard.</li>
 	<li>Eric asks about favorite innovations, with Todd mentioning CMMS and SCADA systems, and Richard mentioning the PC and mobile devices.</li>
 	<li>Eric asks about innovations they wish would go away, with Todd mentioning smartphones and Richard mentioning excessive messaging.</li>
 	<li>Eric asks about AI voices, with Todd and Richard sharing their preferences for authoritative and humorous voices, respectively.</li>
</ul><br/>
<h3>Final Thoughts and Takeaways</h3>
<ul>
 	<li>Eric asks Todd about something unknown from his LinkedIn profile, revealing his love for travel.</li>
 	<li>Eric wraps up the conversation, with Richard emphasizing the rapid pace of AI and predictive maintenance evolution.</li>
 	<li>Eric highlights the importance of balancing technology with the human element in maintenance and operations.</li>
 	<li>Eric thanks Todd and Richard for their contributions and concludes the episode.</li>
</ul><br/>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/todd-beckerdite-ajinomoto-foods]]></link><guid isPermaLink="false">f10251e2-f0d0-4eee-8cc4-1cf0417d1700</guid><itunes:image href="https://artwork.captivate.fm/46ced591-96f3-4d01-a43a-9abc56b64e9e/UBJ5ruBdF-HhBCMYVgZ4YVnv.png"/><pubDate>Tue, 03 Sep 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/4450cba2-10ba-49f0-a7f2-b37032610189/final-AC001-Todd-Beckerdite-converted.mp3" length="95633634" type="audio/mpeg"/><itunes:duration>39:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>The discussion with Todd Beckerdite, a Senior Manager of Maintenance Foundation at Ajinomoto Foods, focused on the integration of AI in maintenance and reliability. Richard Leurig highlighted the evolution of generative AI, emphasizing its seamless integration into workflows. Todd discussed the potential of AI in creating decision trees for maintenance, reducing downtime, and predictive maintenance. He also mentioned the importance of connecting older equipment to modern communication devices for data collection. The conversation also touched on the interplay of AI, IoT, and sustainability, and the need for accurate data gathering for regulatory reporting and energy efficiency.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/69033c0e-429b-41a6-bc0f-1be278d9bcc2/index.html" type="text/html"/></item><item><title>Linda Fanaras with Millennium Agency</title><itunes:title>Linda Fanaras with Millennium Agency</itunes:title><description><![CDATA[Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Linda Fanaras and her agency Millennium for marketing support.</li>
 	<li>[ ] Listen to Linda's B2B Brand 180 podcast for educational content.</li>
 	<li>[ ] Connect with Linda on LinkedIn or via her website for further discussions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of marketing, sales, and branding in differentiating businesses in a commoditized market.</li>
 	<li>Scott shares his background and the genesis of Industrial Talk, emphasizing the need for a platform to amplify industry stories.</li>
 	<li>Scott invites listeners to connect with him and the Industrial Talk Podcast Network to share their stories and solutions.</li>
</ul><br/>
<h3>Introduction of Linda Fanaras</h3>
<ul>
 	<li>Scott introduces Linda Fanaras, CEO of Millennium Agency and host of the B to B Brand 180 podcast.</li>
 	<li>Scott praises Linda's expertise in marketing, sales, and branding, and encourages listeners to connect with her.</li>
 	<li>Scott sets the stage for a conversation about marketing, sales, and branding, emphasizing their importance for business success.</li>
 	<li>Scott expresses his excitement about the upcoming conversation with Linda.</li>
</ul><br/>
<h3>Linda Fanaras' Background and Millennium Agency</h3>
<ul>
 	<li>Linda introduces herself as the CEO and strategist at Millennium Agency, a B to B brand, web development, and public relations firm.</li>
 	<li>Linda explains that Millennium Agency primarily works with tech manufacturers and logistics companies to build brands and drive revenue.</li>
 	<li>Linda discusses the importance of marketing and branding in a competitive market, especially for manufacturers who have neglected their marketing efforts.</li>
 	<li>Scott and Linda discuss the challenges manufacturers face in adapting to new marketing strategies and the importance of a responsive website.</li>
</ul><br/>
<h3>The Importance of a Responsive Website</h3>
<ul>
 	<li>Linda emphasizes the need for a responsive website that loads quickly and is recognized by Google.</li>
 	<li>Linda shares an example of a website that took five minutes to load, highlighting the frustration it causes for potential customers.</li>
 	<li>Scott and Linda discuss the importance of SEO and how outdated websites can hinder a company's ability to rank well on search engines.</li>
 	<li>Linda explains that a responsive website is crucial for attracting and retaining customers, as well as for driving new business and leads.</li>
</ul><br/>
<h3>The Role of Social Media and Public Relations</h3>
<ul>
 	<li>Linda discusses the importance of social media, especially LinkedIn, for B to B marketing.</li>
 	<li>Linda explains that social media can help companies build a strong online presence and engage with their audience.</li>
 	<li>Linda shares examples of how Millennium Agency helps clients develop social media strategies and execute them effectively.</li>
 	<li>Scott and Linda discuss the role of public relations in building a company's brand and reputation, especially for companies looking to go public or be acquired.</li>
</ul><br/>
<h3>The Process of Rebranding and Repositioning</h3>
<ul>
 	<li>Linda explains the process of rebranding and repositioning a company to align its brand messaging with its current identity.</li>
 	<li>Linda shares examples of companies that have rebranded to improve their brand image and increase their value before going public or being acquired.</li>
 	<li>Scott and Linda discuss the importance of having a consistent brand message and how it can help companies differentiate themselves in the market.</li>
 	<li>Linda introduces the concept of Brand 180, a proprietary process that helps companies rebrand and reposition themselves in about 180 days.</li>
</ul><br/>
<h3>Maintaining Brand Consistency and Cultural Change</h3>
<ul>
 	<li>Linda discusses the importance of internal buy-in and cultural change to ensure the success of a rebranding effort.</li>
 	<li>Linda explains that Millennium Agency works with clients to develop brand guidelines and ensure that the new brand message is adopted internally.</li>
 	<li>Scott and Linda discuss the challenges of maintaining brand consistency and the importance of having a clear brand strategy.</li>
 	<li>Linda emphasizes the need for companies to have a structured approach to brand management and to involve key stakeholders in the process.</li>
</ul><br/>
<h3>Future Trends in Marketing and Branding</h3>
<ul>
 	<li>Scott and Linda discuss the future of marketing and branding, focusing on emerging trends like AI and video content.</li>
 	<li>Linda explains that AI is becoming increasingly important in various industries and that companies need to adopt it in a safe and effective way.</li>
 	<li>Scott and Linda discuss the challenges of video content for manufacturers and how to overcome them.</li>
 	<li>Linda emphasizes the importance of having a well-planned and executed social media strategy, especially for B to B marketing.</li>
</ul><br/>
<h3>The Role of Email Marketing and Consistency</h3>
<ul>
 	<li>Scott and Linda discuss the role of email marketing in building brand awareness and driving leads.</li>
 	<li>Linda emphasizes the importance of consistency and relevance in email marketing to avoid being perceived as spam.</li>
 	<li>Scott shares his strategy for using email marketing to build brand awareness and maintain engagement with his audience.</li>
 	<li>Linda and Scott agree that email marketing can be effective if done correctly and consistently.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Linda for the conversation and highlights the importance of marketing, branding, and sales for industry professionals.</li>
 	<li>Scott encourages listeners to reach out to Linda and Millennium Agency for marketing and branding solutions.</li>
 	<li>Linda provides her contact information and invites listeners to connect with her on LinkedIn or her website.</li>
 	<li>Scott wraps up the episode by emphasizing the importance of educating, collaborating, and innovating in the industrial sector.</li>
</ul><br/>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LINDA FANARAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lindafanaras/" target="_blank" rel="noopener">https://www.linkedin.com/in/lindafanaras/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/millagency/" target="_blank" rel="noopener">https://www.linkedin.com/company/millagency/</a>

<strong>Company Website:</strong> <a href="https://mill.agency/" target="_blank" rel="noopener">https://mill.agency/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/kGtljlhz6dQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank"...]]></description><content:encoded><![CDATA[Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Linda Fanaras and her agency Millennium for marketing support.</li>
 	<li>[ ] Listen to Linda's B2B Brand 180 podcast for educational content.</li>
 	<li>[ ] Connect with Linda on LinkedIn or via her website for further discussions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
 	<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
 	<li>Scott highlights the importance of marketing, sales, and branding in differentiating businesses in a commoditized market.</li>
 	<li>Scott shares his background and the genesis of Industrial Talk, emphasizing the need for a platform to amplify industry stories.</li>
 	<li>Scott invites listeners to connect with him and the Industrial Talk Podcast Network to share their stories and solutions.</li>
</ul><br/>
<h3>Introduction of Linda Fanaras</h3>
<ul>
 	<li>Scott introduces Linda Fanaras, CEO of Millennium Agency and host of the B to B Brand 180 podcast.</li>
 	<li>Scott praises Linda's expertise in marketing, sales, and branding, and encourages listeners to connect with her.</li>
 	<li>Scott sets the stage for a conversation about marketing, sales, and branding, emphasizing their importance for business success.</li>
 	<li>Scott expresses his excitement about the upcoming conversation with Linda.</li>
</ul><br/>
<h3>Linda Fanaras' Background and Millennium Agency</h3>
<ul>
 	<li>Linda introduces herself as the CEO and strategist at Millennium Agency, a B to B brand, web development, and public relations firm.</li>
 	<li>Linda explains that Millennium Agency primarily works with tech manufacturers and logistics companies to build brands and drive revenue.</li>
 	<li>Linda discusses the importance of marketing and branding in a competitive market, especially for manufacturers who have neglected their marketing efforts.</li>
 	<li>Scott and Linda discuss the challenges manufacturers face in adapting to new marketing strategies and the importance of a responsive website.</li>
</ul><br/>
<h3>The Importance of a Responsive Website</h3>
<ul>
 	<li>Linda emphasizes the need for a responsive website that loads quickly and is recognized by Google.</li>
 	<li>Linda shares an example of a website that took five minutes to load, highlighting the frustration it causes for potential customers.</li>
 	<li>Scott and Linda discuss the importance of SEO and how outdated websites can hinder a company's ability to rank well on search engines.</li>
 	<li>Linda explains that a responsive website is crucial for attracting and retaining customers, as well as for driving new business and leads.</li>
</ul><br/>
<h3>The Role of Social Media and Public Relations</h3>
<ul>
 	<li>Linda discusses the importance of social media, especially LinkedIn, for B to B marketing.</li>
 	<li>Linda explains that social media can help companies build a strong online presence and engage with their audience.</li>
 	<li>Linda shares examples of how Millennium Agency helps clients develop social media strategies and execute them effectively.</li>
 	<li>Scott and Linda discuss the role of public relations in building a company's brand and reputation, especially for companies looking to go public or be acquired.</li>
</ul><br/>
<h3>The Process of Rebranding and Repositioning</h3>
<ul>
 	<li>Linda explains the process of rebranding and repositioning a company to align its brand messaging with its current identity.</li>
 	<li>Linda shares examples of companies that have rebranded to improve their brand image and increase their value before going public or being acquired.</li>
 	<li>Scott and Linda discuss the importance of having a consistent brand message and how it can help companies differentiate themselves in the market.</li>
 	<li>Linda introduces the concept of Brand 180, a proprietary process that helps companies rebrand and reposition themselves in about 180 days.</li>
</ul><br/>
<h3>Maintaining Brand Consistency and Cultural Change</h3>
<ul>
 	<li>Linda discusses the importance of internal buy-in and cultural change to ensure the success of a rebranding effort.</li>
 	<li>Linda explains that Millennium Agency works with clients to develop brand guidelines and ensure that the new brand message is adopted internally.</li>
 	<li>Scott and Linda discuss the challenges of maintaining brand consistency and the importance of having a clear brand strategy.</li>
 	<li>Linda emphasizes the need for companies to have a structured approach to brand management and to involve key stakeholders in the process.</li>
</ul><br/>
<h3>Future Trends in Marketing and Branding</h3>
<ul>
 	<li>Scott and Linda discuss the future of marketing and branding, focusing on emerging trends like AI and video content.</li>
 	<li>Linda explains that AI is becoming increasingly important in various industries and that companies need to adopt it in a safe and effective way.</li>
 	<li>Scott and Linda discuss the challenges of video content for manufacturers and how to overcome them.</li>
 	<li>Linda emphasizes the importance of having a well-planned and executed social media strategy, especially for B to B marketing.</li>
</ul><br/>
<h3>The Role of Email Marketing and Consistency</h3>
<ul>
 	<li>Scott and Linda discuss the role of email marketing in building brand awareness and driving leads.</li>
 	<li>Linda emphasizes the importance of consistency and relevance in email marketing to avoid being perceived as spam.</li>
 	<li>Scott shares his strategy for using email marketing to build brand awareness and maintain engagement with his audience.</li>
 	<li>Linda and Scott agree that email marketing can be effective if done correctly and consistently.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott thanks Linda for the conversation and highlights the importance of marketing, branding, and sales for industry professionals.</li>
 	<li>Scott encourages listeners to reach out to Linda and Millennium Agency for marketing and branding solutions.</li>
 	<li>Linda provides her contact information and invites listeners to connect with her on LinkedIn or her website.</li>
 	<li>Scott wraps up the episode by emphasizing the importance of educating, collaborating, and innovating in the industrial sector.</li>
</ul><br/>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>LINDA FANARAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lindafanaras/" target="_blank" rel="noopener">https://www.linkedin.com/in/lindafanaras/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/millagency/" target="_blank" rel="noopener">https://www.linkedin.com/company/millagency/</a>

<strong>Company Website:</strong> <a href="https://mill.agency/" target="_blank" rel="noopener">https://mill.agency/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/kGtljlhz6dQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/linda-fanaras-mill-agency-2]]></link><guid isPermaLink="false">63963b1f-00a1-4d58-98cb-c9ab61cf2ac0</guid><itunes:image href="https://artwork.captivate.fm/e812d815-50ec-40c6-811e-a395e7c071a9/7DMLjbQaWUudmUQoRO3SkW3b.png"/><pubDate>Thu, 29 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/14cf7816-c196-4d49-8a79-4486c7588eef/Linda-Fanaras-Conversation-Mp3.mp3" length="41702831" type="audio/mpeg"/><itunes:duration>28:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.</itunes:summary></item><item><title>Bill Cappel and Kyle Slagle with Cross Discipline Engineering</title><itunes:title>Bill Cappel and Kyle Slagle with Cross Discipline Engineering</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Bill Cappel and Kyle Slagle with Cross Discipline Engineering </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">In a rapidly changing utility market, listening and driving to a solution is key</span>".
<div>

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Orlando, highlighting the importance of innovation and problem-solving in the utility and power industries. Bill Cappel and Kyle Slagle from Cross Discipline Engineering discuss their roles in addressing complex challenges such as achieving carbon neutrality without sacrificing reliability. They emphasize the need for prioritizing goals, understanding client needs, and staying updated with regulatory changes. They also stress the importance of standardization and updating outdated standards. Bill and Kyle share their backgrounds in military and utility operations, respectively, and offer their services through Cross Discipline Engineering, encouraging listeners to reach out for solutions.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Cross Discipline Engineering through their website at crossdiscipline.com or on LinkedIn.</li>
 	<li>[ ] Contact Scott MacKenzie on the Industrial Talk podcast platform to promote technologies, solutions, or events.</li>
 	<li>[ ] Attend conferences like Distributech and PowerGen to see innovations and network with others in the utility and energy industries.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Conference Overview</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie mentions the current location at Distribute Tech in Orlando, Florida, and introduces the guests, Bill Cappel and Kyle Slagle.</li>
 	<li>Bill and Kyle discuss their experiences at the conference, emphasizing the importance of networking and innovation.</li>
 	<li>Scott MacKenzie shares a conversation with a fellow attendee, Jim, about the rapid pace of technological advancements in the industry.</li>
</ul><br/>
<h3>Kyle Slagle's Background and Role</h3>
<ul>
 	<li>Kyle Slagle introduces himself as a Solutions Expert, focusing on partnering with clients to find solutions to their problems in the power industry.</li>
 	<li>Kyle explains his background in the power industry, including his 14 years with an IOU and his role as Director of Engineering.</li>
 	<li>Scott MacKenzie and Kyle discuss the evolving nature of the utility industry, particularly in grid management and matching supply and demand.</li>
 	<li>Bill Cappel shares his background, detailing his 21 years in the military and his current role as Director of Field Services at Cross Discipline Engineering.</li>
</ul><br/>
<h3>Challenges in Achieving Carbon Neutrality</h3>
<ul>
 	<li>Scott MacKenzie and Kyle discuss the challenges of achieving carbon neutrality while maintaining reliability and avoiding excessive costs.</li>
 	<li>Kyle emphasizes the importance of prioritizing goals and addressing them progressively to avoid overwhelming clients.</li>
 	<li>Bill Cappel highlights the need for utilities to identify their main problems and work towards solving them without sacrificing reliability.</li>
 	<li>Scott MacKenzie and Kyle agree on the importance of understanding market demands and guiding clients towards long-term solutions.</li>
</ul><br/>
<h3>Cross Discipline Engineering's Approach</h3>
<ul>
 	<li>Bill Cappel outlines Cross Discipline Engineering's four-step process: understanding client needs, anticipating solutions, communicating expectations, and executing the plan.</li>
 	<li>Scott MacKenzie inquires about how Cross Discipline Engineering helps clients navigate regulatory requirements and standards.</li>
 	<li>Kyle explains the importance of staying updated with regulatory changes and helping clients proactively engage with regulatory bodies.</li>
 	<li>Bill Cappel discusses the challenge of updating outdated standards and the importance of having current standards for engineering practices.</li>
</ul><br/>
<h3>Innovations and Technological Advancements</h3>
<ul>
 	<li>Scott MacKenzie and Kyle discuss the rapid pace of technological innovations and their impact on the industry.</li>
 	<li>Kyle highlights the importance of automation and AI in managing supply and demand in the power grid.</li>
 	<li>Bill Cappel and Kyle discuss the implications of these advancements on the workforce, including the need for specialized knowledge and the potential for job shortages.</li>
 	<li>Scott MacKenzie and Kyle emphasize the importance of consistent standards and the challenges of maintaining them in a rapidly evolving industry.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie asks Bill Cappel and Kyle Slagle how listeners can get in touch with them.</li>
 	<li>Bill Cappel provides the website for Cross Discipline Engineering and mentions their presence on LinkedIn.</li>
 	<li>Scott MacKenzie wraps up the conversation, encouraging listeners to reach out to Bill and Kyle for further discussions.</li>
 	<li>Scott MacKenzie concludes the podcast by emphasizing the importance of problem-solving and innovation in the industry.</li>
</ul><br/>
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<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
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</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BILL CAPPEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bcappel/" target="_blank" rel="noopener">https://www.linkedin.com/in/bcappel/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/cross-discipline-engineering-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/cross-discipline-engineering-llc/</a>

<strong>Company Website</strong>: <a href="https://crossdiscipline.com/" target="_blank" rel="noopener">https://crossdiscipline.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/d3tSO5qruBY
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Bill Cappel and Kyle Slagle with Cross Discipline Engineering </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">In a rapidly changing utility market, listening and driving to a solution is key</span>".
<div>

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Orlando, highlighting the importance of innovation and problem-solving in the utility and power industries. Bill Cappel and Kyle Slagle from Cross Discipline Engineering discuss their roles in addressing complex challenges such as achieving carbon neutrality without sacrificing reliability. They emphasize the need for prioritizing goals, understanding client needs, and staying updated with regulatory changes. They also stress the importance of standardization and updating outdated standards. Bill and Kyle share their backgrounds in military and utility operations, respectively, and offer their services through Cross Discipline Engineering, encouraging listeners to reach out for solutions.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Cross Discipline Engineering through their website at crossdiscipline.com or on LinkedIn.</li>
 	<li>[ ] Contact Scott MacKenzie on the Industrial Talk podcast platform to promote technologies, solutions, or events.</li>
 	<li>[ ] Attend conferences like Distributech and PowerGen to see innovations and network with others in the utility and energy industries.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Conference Overview</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie mentions the current location at Distribute Tech in Orlando, Florida, and introduces the guests, Bill Cappel and Kyle Slagle.</li>
 	<li>Bill and Kyle discuss their experiences at the conference, emphasizing the importance of networking and innovation.</li>
 	<li>Scott MacKenzie shares a conversation with a fellow attendee, Jim, about the rapid pace of technological advancements in the industry.</li>
</ul><br/>
<h3>Kyle Slagle's Background and Role</h3>
<ul>
 	<li>Kyle Slagle introduces himself as a Solutions Expert, focusing on partnering with clients to find solutions to their problems in the power industry.</li>
 	<li>Kyle explains his background in the power industry, including his 14 years with an IOU and his role as Director of Engineering.</li>
 	<li>Scott MacKenzie and Kyle discuss the evolving nature of the utility industry, particularly in grid management and matching supply and demand.</li>
 	<li>Bill Cappel shares his background, detailing his 21 years in the military and his current role as Director of Field Services at Cross Discipline Engineering.</li>
</ul><br/>
<h3>Challenges in Achieving Carbon Neutrality</h3>
<ul>
 	<li>Scott MacKenzie and Kyle discuss the challenges of achieving carbon neutrality while maintaining reliability and avoiding excessive costs.</li>
 	<li>Kyle emphasizes the importance of prioritizing goals and addressing them progressively to avoid overwhelming clients.</li>
 	<li>Bill Cappel highlights the need for utilities to identify their main problems and work towards solving them without sacrificing reliability.</li>
 	<li>Scott MacKenzie and Kyle agree on the importance of understanding market demands and guiding clients towards long-term solutions.</li>
</ul><br/>
<h3>Cross Discipline Engineering's Approach</h3>
<ul>
 	<li>Bill Cappel outlines Cross Discipline Engineering's four-step process: understanding client needs, anticipating solutions, communicating expectations, and executing the plan.</li>
 	<li>Scott MacKenzie inquires about how Cross Discipline Engineering helps clients navigate regulatory requirements and standards.</li>
 	<li>Kyle explains the importance of staying updated with regulatory changes and helping clients proactively engage with regulatory bodies.</li>
 	<li>Bill Cappel discusses the challenge of updating outdated standards and the importance of having current standards for engineering practices.</li>
</ul><br/>
<h3>Innovations and Technological Advancements</h3>
<ul>
 	<li>Scott MacKenzie and Kyle discuss the rapid pace of technological innovations and their impact on the industry.</li>
 	<li>Kyle highlights the importance of automation and AI in managing supply and demand in the power grid.</li>
 	<li>Bill Cappel and Kyle discuss the implications of these advancements on the workforce, including the need for specialized knowledge and the potential for job shortages.</li>
 	<li>Scott MacKenzie and Kyle emphasize the importance of consistent standards and the challenges of maintaining them in a rapidly evolving industry.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie asks Bill Cappel and Kyle Slagle how listeners can get in touch with them.</li>
 	<li>Bill Cappel provides the website for Cross Discipline Engineering and mentions their presence on LinkedIn.</li>
 	<li>Scott MacKenzie wraps up the conversation, encouraging listeners to reach out to Bill and Kyle for further discussions.</li>
 	<li>Scott MacKenzie concludes the podcast by emphasizing the importance of problem-solving and innovation in the industry.</li>
</ul><br/>
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<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BILL CAPPEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bcappel/" target="_blank" rel="noopener">https://www.linkedin.com/in/bcappel/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/cross-discipline-engineering-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/cross-discipline-engineering-llc/</a>

<strong>Company Website</strong>: <a href="https://crossdiscipline.com/" target="_blank" rel="noopener">https://crossdiscipline.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/d3tSO5qruBY
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/bill-cappel-and-kyle-slagle-with-crossdiscipline]]></link><guid isPermaLink="false">d2fc8cb6-2ac8-4547-bf6f-c0b80c6e52da</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Tue, 27 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/fd6c2405-91eb-4a4d-87fe-e711cea5f10d/Bill-Cappel-Kyle-Slagle-CrossDE-Mp3.mp3" length="29078639" type="audio/mpeg"/><itunes:duration>20:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at DistribuTech and talking to Bill Cappel and Kyle Slagle with Cross Discipline Engineering about &quot;In a rapidly changing utility market, listening and driving to a solution is key&quot;.

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Orlando, highlighting the importance of innovation and problem-solving in the utility and power industries. Bill Cappel and Kyle Slagle from Cross Discipline Engineering discuss their roles in addressing complex challenges such as achieving carbon neutrality without sacrificing reliability. They emphasize the need for prioritizing goals, understanding client needs, and staying updated with regulatory changes. They also stress the importance of standardization and updating outdated standards. Bill and Kyle share their backgrounds in military and utility operations, respectively, and offer their services through Cross Discipline Engineering, encouraging listeners to reach out for solutions.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/d04ed18f-18f9-4497-8170-72748f304433/index.html" type="text/html"/></item><item><title>Mark Kraeling with Wabtec Corporation</title><itunes:title>Mark Kraeling with Wabtec Corporation</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Mark Kraeling, Solutions Architect at Wabtec Corporation </strong>about "Achieving sustainable solutions in transportation with data!"<strong>.</strong>
<div>

Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environmental impact. Mark, a solutions architect at Wabtech, emphasizes the company's role in optimizing rail transportation, which moves 40% of U.S. freight while accounting for less than 2% of transportation-related greenhouse gases. Wabtech's products, like Port Optimizer, enhance logistics by coordinating ship and train schedules. The conversation underscores the efficiency of rail over truck transport, with a single rail car capable of hauling 300,000 pounds, compared to trucks limited to 80,000 pounds.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Mark Kraeling on LinkedIn to learn more about Wabtec's projects.</li>
 	<li>[ ] Promote industrial talk podcast and services to find guests and sponsors. Mention it is a central location.</li>
 	<li>[ ] Consider attending next year's IoT Solutions World Congress in Barcelona for great content and people.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Mark introduces Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie thanks listeners for their support and mentions the current broadcast location at IoT Solutions World Congress in Barcelona.</li>
 	<li>Scott MacKenzie introduces the guest, Mark Kraeling, and mentions his previous appearances on the show.</li>
 	<li>Mark acknowledges the introduction and expresses his appreciation for being on the show again.</li>
</ul><br/>
<h3>Discussion on Sustainability and Conference Content</h3>
<ul>
 	<li>Scott MacKenzie and Mark Kraeling discuss the evolution of the conference, noting a shift towards sustainability and environmental impact.</li>
 	<li>Mark Kraeling highlights the importance of doing something positive for the environment, beyond just collecting data.</li>
 	<li>Scott MacKenzie reflects on the rapid technological advancements and the challenges of keeping up with them.</li>
 	<li>Mark Kraeling agrees, emphasizing the positive changes in the conference's focus and content.</li>
</ul><br/>
<h3>Introduction of Mark Kraeling and Wabtec</h3>
<ul>
 	<li>Scott MacKenzie asks Mark Kraeling to provide a background on himself and Wabtec.</li>
 	<li>Mark Kraeling introduces himself as a solutions architect at Wabtec, based in Melbourne, Florida, with 27,000 employees worldwide.</li>
 	<li>Mark Kraeling explains Wabtec's role in various industries, including transportation and mining, and its global presence.</li>
 	<li>Scott MacKenzie recalls their previous conversation and mentions Wabtec's acquisitions, including Favela Corporation and GE Transportation.</li>
</ul><br/>
<h3>Wabtec's Focus on Sustainability and Efficiency</h3>
<ul>
 	<li>Scott MacKenzie inquires about changes in Wabtec's approach since their last conversation.</li>
 	<li>Mark Kraeling explains that Wabtec is now working closely with customers to meet sustainability goals, particularly in fuel savings.</li>
 	<li>Mark Kraeling provides statistics on the efficiency of rail transportation in the United States, highlighting its environmental benefits.</li>
 	<li>Scott MacKenzie is surprised by the efficiency of rail transportation, noting the significant amount of freight it can move with less fuel consumption.</li>
</ul><br/>
<h3>Coordination and Efficiency in Rail Transportation</h3>
<ul>
 	<li>Mark Kraeling describes the logistics involved in moving freight by rail, including the coordination of trains and the efficiency of rail cars.</li>
 	<li>Scott MacKenzie expresses amazement at the complexity and coordination required for rail transportation.</li>
 	<li>Mark Kraeling explains Wabtec's role in optimizing rail operations, including the use of products like Port Optimizer to manage port logistics.</li>
 	<li>Mark Kraeling compares the logistics of rail transportation to airport terminals, emphasizing the need for efficient management of freight cars.</li>
</ul><br/>
<h3>Wabtec's Global Presence and IIoT Applications</h3>
<ul>
 	<li>Scott MacKenzie asks about Wabtec's global presence and its applications of IIoT and analytics.</li>
 	<li>Mark Kraeling mentions Wabtec's presence in over 50 countries, including mining operations in Australia and South Africa.</li>
 	<li>Mark Kraeling explains how Wabtec uses IIoT and analytics to maintain control systems and ensure efficient operations.</li>
 	<li>Scott MacKenzie is impressed with the data and statistics provided by Mark Kraeling, highlighting the environmental benefits of rail transportation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Mark Kraeling for the insightful conversation and mentions the availability of contact information on the podcast.</li>
 	<li>Mark Kraeling expresses his appreciation for being on the show and emphasizes the importance of sustainability in transportation.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to Mark Kraeling and learn more about Wabtec's innovations.</li>
 	<li>The podcast concludes with a reminder to attend IoT Solutions World Congress and stay tuned for more episodes.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARK KRAELING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mark-kraeling-46a2336/" target="_blank" rel="noopener">https://www.linkedin.com/in/mark-kraeling-46a2336/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getransportation/" target="_blank" rel="noopener">https://www.linkedin.com/company/getransportation/</a>

<strong>Company Website:</strong> <a href="https://www.wabteccorp.com/" target="_blank" rel="noopener">https://www.wabteccorp.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/54O0YWrxRq4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Mark Kraeling, Solutions Architect at Wabtec Corporation </strong>about "Achieving sustainable solutions in transportation with data!"<strong>.</strong>
<div>

Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environmental impact. Mark, a solutions architect at Wabtech, emphasizes the company's role in optimizing rail transportation, which moves 40% of U.S. freight while accounting for less than 2% of transportation-related greenhouse gases. Wabtech's products, like Port Optimizer, enhance logistics by coordinating ship and train schedules. The conversation underscores the efficiency of rail over truck transport, with a single rail car capable of hauling 300,000 pounds, compared to trucks limited to 80,000 pounds.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Mark Kraeling on LinkedIn to learn more about Wabtec's projects.</li>
 	<li>[ ] Promote industrial talk podcast and services to find guests and sponsors. Mention it is a central location.</li>
 	<li>[ ] Consider attending next year's IoT Solutions World Congress in Barcelona for great content and people.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
 	<li>Mark introduces Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.</li>
 	<li>Scott MacKenzie thanks listeners for their support and mentions the current broadcast location at IoT Solutions World Congress in Barcelona.</li>
 	<li>Scott MacKenzie introduces the guest, Mark Kraeling, and mentions his previous appearances on the show.</li>
 	<li>Mark acknowledges the introduction and expresses his appreciation for being on the show again.</li>
</ul><br/>
<h3>Discussion on Sustainability and Conference Content</h3>
<ul>
 	<li>Scott MacKenzie and Mark Kraeling discuss the evolution of the conference, noting a shift towards sustainability and environmental impact.</li>
 	<li>Mark Kraeling highlights the importance of doing something positive for the environment, beyond just collecting data.</li>
 	<li>Scott MacKenzie reflects on the rapid technological advancements and the challenges of keeping up with them.</li>
 	<li>Mark Kraeling agrees, emphasizing the positive changes in the conference's focus and content.</li>
</ul><br/>
<h3>Introduction of Mark Kraeling and Wabtec</h3>
<ul>
 	<li>Scott MacKenzie asks Mark Kraeling to provide a background on himself and Wabtec.</li>
 	<li>Mark Kraeling introduces himself as a solutions architect at Wabtec, based in Melbourne, Florida, with 27,000 employees worldwide.</li>
 	<li>Mark Kraeling explains Wabtec's role in various industries, including transportation and mining, and its global presence.</li>
 	<li>Scott MacKenzie recalls their previous conversation and mentions Wabtec's acquisitions, including Favela Corporation and GE Transportation.</li>
</ul><br/>
<h3>Wabtec's Focus on Sustainability and Efficiency</h3>
<ul>
 	<li>Scott MacKenzie inquires about changes in Wabtec's approach since their last conversation.</li>
 	<li>Mark Kraeling explains that Wabtec is now working closely with customers to meet sustainability goals, particularly in fuel savings.</li>
 	<li>Mark Kraeling provides statistics on the efficiency of rail transportation in the United States, highlighting its environmental benefits.</li>
 	<li>Scott MacKenzie is surprised by the efficiency of rail transportation, noting the significant amount of freight it can move with less fuel consumption.</li>
</ul><br/>
<h3>Coordination and Efficiency in Rail Transportation</h3>
<ul>
 	<li>Mark Kraeling describes the logistics involved in moving freight by rail, including the coordination of trains and the efficiency of rail cars.</li>
 	<li>Scott MacKenzie expresses amazement at the complexity and coordination required for rail transportation.</li>
 	<li>Mark Kraeling explains Wabtec's role in optimizing rail operations, including the use of products like Port Optimizer to manage port logistics.</li>
 	<li>Mark Kraeling compares the logistics of rail transportation to airport terminals, emphasizing the need for efficient management of freight cars.</li>
</ul><br/>
<h3>Wabtec's Global Presence and IIoT Applications</h3>
<ul>
 	<li>Scott MacKenzie asks about Wabtec's global presence and its applications of IIoT and analytics.</li>
 	<li>Mark Kraeling mentions Wabtec's presence in over 50 countries, including mining operations in Australia and South Africa.</li>
 	<li>Mark Kraeling explains how Wabtec uses IIoT and analytics to maintain control systems and ensure efficient operations.</li>
 	<li>Scott MacKenzie is impressed with the data and statistics provided by Mark Kraeling, highlighting the environmental benefits of rail transportation.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott MacKenzie thanks Mark Kraeling for the insightful conversation and mentions the availability of contact information on the podcast.</li>
 	<li>Mark Kraeling expresses his appreciation for being on the show and emphasizes the importance of sustainability in transportation.</li>
 	<li>Scott MacKenzie encourages listeners to reach out to Mark Kraeling and learn more about Wabtec's innovations.</li>
 	<li>The podcast concludes with a reminder to attend IoT Solutions World Congress and stay tuned for more episodes.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>MARK KRAELING'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mark-kraeling-46a2336/" target="_blank" rel="noopener">https://www.linkedin.com/in/mark-kraeling-46a2336/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getransportation/" target="_blank" rel="noopener">https://www.linkedin.com/company/getransportation/</a>

<strong>Company Website:</strong> <a href="https://www.wabteccorp.com/" target="_blank" rel="noopener">https://www.wabteccorp.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/54O0YWrxRq4
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/mark-kraeling-wabteccorp]]></link><guid isPermaLink="false">b03c30fa-ede7-4a7d-a697-2fd8577d2933</guid><itunes:image href="https://artwork.captivate.fm/440028aa-7fec-4915-9bdb-d74dd1302c63/pr2kadyJTBSaslm03FncEv1Z.png"/><pubDate>Fri, 23 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/51138b8f-d7ba-4c59-91b4-e0c91ebe7cc2/Mark-Kraeling-WABTECH-Mp3.mp3" length="25373807" type="audio/mpeg"/><itunes:duration>17:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Mark Kraeling, Solutions Architect at GE Transportation about &quot;Achieving sustainable solutions in transportation with data!&quot;.

Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environmental impact. Mark, a solutions architect at Wabtech, emphasizes the company&apos;s role in optimizing rail transportation, which moves 40% of U.S. freight while accounting for less than 2% of transportation-related greenhouse gases. Wabtech&apos;s products, like Port Optimizer, enhance logistics by coordinating ship and train schedules. The conversation underscores the efficiency of rail over truck transport, with a single rail car capable of hauling 300,000 pounds, compared to trucks limited to 80,000 pounds.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/2883acfb-a1b3-4675-a030-f701342ace30/index.html" type="text/html"/></item><item><title>Brian Hronchek with Eruditio</title><itunes:title>Brian Hronchek with Eruditio</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 31</a> and talking to <strong>Brian Hronchek, Principal Trainer at Eruditio </strong>about "In the oversaturated world of Technology it always gets down to the people".
<div>

Scott MacKenzie and Brian Hronchek discuss the importance of people in industrial innovation and the challenges faced in the reliability, maintenance, and asset management sectors. Brian shares his background, including his service in the Marines and transition to the reliability field at US Steel. They highlight the disconnect between the availability of technology and the lack of trained personnel, attributing it to a shift in corporate focus from employees and customers to shareholders in the 1970s. Brian emphasizes that investing in employee training and development can increase retention and productivity. They conclude that a cultural shift towards valuing people is crucial for long-term success in industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brian Hronchek on LinkedIn.</li>
 	<li>[ ] Highlight Brian's company Eruditio or solutions on the industrial talk podcast.</li>
 	<li>[ ] Attend the next SMRP conference for asset management, maintenance, and reliability professionals.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Conference Overview</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industrial professionals and their innovations.</li>
 	<li>Scott highlights the current location at SMRP's 31st annual conference, noting the significant presence of technology and people.</li>
 	<li>Scott encourages listeners to visit smrp.org for resources related to reliability, maintenance, and asset management.</li>
 	<li>Scott introduces Brian Hronchek, who is attending the conference for the first time, and asks for his first impression.</li>
</ul><br/>
<h3>Brian Hronchek's Background and Military Experience</h3>
<ul>
 	<li>Brian shares his professional journey, starting with his service in the Marines from 1997 to 2007, where he worked on F-18 aircraft.</li>
 	<li>Brian met his wife, an engine mechanic, during his time in the Marines, and they started a family in 2000.</li>
 	<li>Brian was selected for an officer program and attended Purdue University, where he earned an aerospace engineering degree.</li>
 	<li>Brian's military experience, particularly in the infantry, helped him develop strong people skills, which he later applied in the reliability profession.</li>
</ul><br/>
<h3>Transition to Reliability and Industry Challenges</h3>
<ul>
 	<li>Brian discusses his transition to Exelon as a maintenance manager, where he was introduced to reliability but found it poorly implemented.</li>
 	<li>Brian applied for a reliability position at US Steel and quickly realized the importance of reliability principles, which aligned with his military experience.</li>
 	<li>Scott and Brian discuss the challenges of embracing reliability and asset management within organizations, emphasizing the need for continuous education.</li>
 	<li>Brian explains the root cause of these challenges, tracing it back to the shift in corporate focus from employees and customers to shareholders in the 1970s.</li>
</ul><br/>
<h3>Impact of Corporate Focus on Training and Maintenance</h3>
<ul>
 	<li>Brian attributes the decline in training and maintenance to the influence of Milton Friedman and the shift towards shareholder focus.</li>
 	<li>Scott shares a personal experience of a company going public and the immediate change in focus from customers to shareholders.</li>
 	<li>Brian and Scott discuss the disconnect between the need for trained personnel and the reluctance of organizations to invest in training and retention.</li>
 	<li>Brian emphasizes the importance of understanding where real value is created, such as job planning and work request processes, rather than focusing solely on technology and data.</li>
</ul><br/>
<h3>The Role of Training and Retention in Organizational Success</h3>
<ul>
 	<li>Brian argues that investing in training and retaining employees actually increases their loyalty and commitment to the organization.</li>
 	<li>Scott acknowledges the counterintuitive nature of this idea but agrees that proper training and valuing employees can lead to better retention.</li>
 	<li>Brian shares an insight from an interview with Sam Sorbo, who defined wealth as the transfer of knowledge, highlighting the value of investing in employees' education.</li>
 	<li>Scott and Brian discuss the need for a cultural shift in organizations to prioritize training and people over short-term profit gains.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Brian conclude the conversation by emphasizing the importance of people and culture in achieving success in reliability and asset management.</li>
 	<li>Brian provides his contact information, including his website and LinkedIn profile, for listeners interested in connecting with him.</li>
 	<li>Scott encourages listeners to visit smrp.org and get involved in the community to learn more about reliability, maintenance, and asset management.</li>
 	<li>The podcast wraps up with a reminder of the upcoming SMRP conference and the importance of continuous learning and collaboration in the industrial field.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN HRONCHEK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brian-h-1ab3401b8/" target="_blank" rel="noopener">https://www.linkedin.com/in/brian-h-1ab3401b8/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/eruditio-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/eruditio-llc/</a>

<strong>Company Website:</strong> <a href="https://www.eruditio.com/" target="_blank" rel="noopener">https://www.eruditio.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6eAGtG0ah_o
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank"...]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 31</a> and talking to <strong>Brian Hronchek, Principal Trainer at Eruditio </strong>about "In the oversaturated world of Technology it always gets down to the people".
<div>

Scott MacKenzie and Brian Hronchek discuss the importance of people in industrial innovation and the challenges faced in the reliability, maintenance, and asset management sectors. Brian shares his background, including his service in the Marines and transition to the reliability field at US Steel. They highlight the disconnect between the availability of technology and the lack of trained personnel, attributing it to a shift in corporate focus from employees and customers to shareholders in the 1970s. Brian emphasizes that investing in employee training and development can increase retention and productivity. They conclude that a cultural shift towards valuing people is crucial for long-term success in industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Brian Hronchek on LinkedIn.</li>
 	<li>[ ] Highlight Brian's company Eruditio or solutions on the industrial talk podcast.</li>
 	<li>[ ] Attend the next SMRP conference for asset management, maintenance, and reliability professionals.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Introduction and Conference Overview</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industrial professionals and their innovations.</li>
 	<li>Scott highlights the current location at SMRP's 31st annual conference, noting the significant presence of technology and people.</li>
 	<li>Scott encourages listeners to visit smrp.org for resources related to reliability, maintenance, and asset management.</li>
 	<li>Scott introduces Brian Hronchek, who is attending the conference for the first time, and asks for his first impression.</li>
</ul><br/>
<h3>Brian Hronchek's Background and Military Experience</h3>
<ul>
 	<li>Brian shares his professional journey, starting with his service in the Marines from 1997 to 2007, where he worked on F-18 aircraft.</li>
 	<li>Brian met his wife, an engine mechanic, during his time in the Marines, and they started a family in 2000.</li>
 	<li>Brian was selected for an officer program and attended Purdue University, where he earned an aerospace engineering degree.</li>
 	<li>Brian's military experience, particularly in the infantry, helped him develop strong people skills, which he later applied in the reliability profession.</li>
</ul><br/>
<h3>Transition to Reliability and Industry Challenges</h3>
<ul>
 	<li>Brian discusses his transition to Exelon as a maintenance manager, where he was introduced to reliability but found it poorly implemented.</li>
 	<li>Brian applied for a reliability position at US Steel and quickly realized the importance of reliability principles, which aligned with his military experience.</li>
 	<li>Scott and Brian discuss the challenges of embracing reliability and asset management within organizations, emphasizing the need for continuous education.</li>
 	<li>Brian explains the root cause of these challenges, tracing it back to the shift in corporate focus from employees and customers to shareholders in the 1970s.</li>
</ul><br/>
<h3>Impact of Corporate Focus on Training and Maintenance</h3>
<ul>
 	<li>Brian attributes the decline in training and maintenance to the influence of Milton Friedman and the shift towards shareholder focus.</li>
 	<li>Scott shares a personal experience of a company going public and the immediate change in focus from customers to shareholders.</li>
 	<li>Brian and Scott discuss the disconnect between the need for trained personnel and the reluctance of organizations to invest in training and retention.</li>
 	<li>Brian emphasizes the importance of understanding where real value is created, such as job planning and work request processes, rather than focusing solely on technology and data.</li>
</ul><br/>
<h3>The Role of Training and Retention in Organizational Success</h3>
<ul>
 	<li>Brian argues that investing in training and retaining employees actually increases their loyalty and commitment to the organization.</li>
 	<li>Scott acknowledges the counterintuitive nature of this idea but agrees that proper training and valuing employees can lead to better retention.</li>
 	<li>Brian shares an insight from an interview with Sam Sorbo, who defined wealth as the transfer of knowledge, highlighting the value of investing in employees' education.</li>
 	<li>Scott and Brian discuss the need for a cultural shift in organizations to prioritize training and people over short-term profit gains.</li>
</ul><br/>
<h3>Conclusion and Contact Information</h3>
<ul>
 	<li>Scott and Brian conclude the conversation by emphasizing the importance of people and culture in achieving success in reliability and asset management.</li>
 	<li>Brian provides his contact information, including his website and LinkedIn profile, for listeners interested in connecting with him.</li>
 	<li>Scott encourages listeners to visit smrp.org and get involved in the community to learn more about reliability, maintenance, and asset management.</li>
 	<li>The podcast wraps up with a reminder of the upcoming SMRP conference and the importance of continuous learning and collaboration in the industrial field.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BRIAN HRONCHEK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brian-h-1ab3401b8/" target="_blank" rel="noopener">https://www.linkedin.com/in/brian-h-1ab3401b8/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/eruditio-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/eruditio-llc/</a>

<strong>Company Website:</strong> <a href="https://www.eruditio.com/" target="_blank" rel="noopener">https://www.eruditio.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6eAGtG0ah_o
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/brian-hronchek-eruditio]]></link><guid isPermaLink="false">81c66bf5-4a5a-4ede-9fcb-cbcd0bb8efac</guid><itunes:image href="https://artwork.captivate.fm/7641d2a0-d5f2-4321-9748-c37afb6f81bb/xrxaLnixQPkQtI2GlHEZNaM1.png"/><pubDate>Wed, 21 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/3ce87b73-013a-4814-a85f-093c068966f8/Brian-Hronchek-Eruditio-Mp3.mp3" length="29439791" type="audio/mpeg"/><itunes:duration>20:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at SMRP 31 and talking to Brian Hronchek, Principal Trainer at Eruditio about &quot;In the oversaturated world of Technology it always gets down to the people&quot;. 

Scott MacKenzie and Brian Hronchek discuss the importance of people in industrial innovation and the challenges faced in the reliability, maintenance, and asset management sectors. Brian shares his background, including his service in the Marines and transition to the reliability field at US Steel. They highlight the disconnect between the availability of technology and the lack of trained personnel, attributing it to a shift in corporate focus from employees and customers to shareholders in the 1970s. Brian emphasizes that investing in employee training and development can increase retention and productivity. They conclude that a cultural shift towards valuing people is crucial for long-term success in industry.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/fdffa2b8-47d1-488e-b288-6750306f63f2/index.html" type="text/html"/></item><item><title>Sally Liang with Hanshow</title><itunes:title>Sally Liang with Hanshow</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Sally Liang, Head of Hanshow EU at Hanshow </strong>about "Customized IoT touchpoints for electric signage and smart stores"<strong>.</strong>
<div>

Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore more sustainable power solutions for ESL to add more features.</li>
 	<li>[ ] Reach out to Sally Liang on LinkedIn to learn more about Hanshow's ESL solutions.</li>
 	<li>[ ] Attend IoT Solutions World Congress in Barcelona next year to see the technologies on display.</li>
</ul><br/>
<h2>Outline</h2>
<h3>E-paper technology for retail pricing and management.</h3>
<ul>
 	<li>Scott MacKenzie introduces Sally Liang, Vice President of Hanshow Technology in Europe.</li>
 	<li>Sally discusses her experience in the industry and the company's innovations.</li>
 	<li>Retailers can remotely update prices across 1000 stores with low-carbon E Ink technology.</li>
 	<li>Sally explains how ESL signage is managed through software dashboards.</li>
 	<li>Retailers face labor shortages and price changes during pandemic, leading to adoption of electronic shelf labeling technology.</li>
</ul><br/>
<h3>Electronic shelf labeling technology and its future potential.</h3>
<ul>
 	<li>Scott and Sally discuss the future of digital signage, including advancements in battery life and screen technology.</li>
 	<li>Sally from Hanshow discusses electronic shelf labeling technology, its benefits, and the company's efforts to make it more sustainable.</li>
 	<li>Scott MacKenzie interviews Sally and encourages listeners to reach out to her on LinkedIn for more information.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SALLY LIANG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/亚苑-梁-82b699130/" target="_blank" rel="noopener">https://www.linkedin.com/in/亚苑-梁-82b699130/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hanshow/" target="_blank" rel="noopener">https://www.linkedin.com/company/hanshow/</a>

<strong>Company Website:</strong> <a href="https://www.hanshow.com/en" target="_blank" rel="noopener">https://www.hanshow.com/en</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/jJnTyDGJUOQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Sally Liang, Head of Hanshow EU at Hanshow </strong>about "Customized IoT touchpoints for electric signage and smart stores"<strong>.</strong>
<div>

Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Explore more sustainable power solutions for ESL to add more features.</li>
 	<li>[ ] Reach out to Sally Liang on LinkedIn to learn more about Hanshow's ESL solutions.</li>
 	<li>[ ] Attend IoT Solutions World Congress in Barcelona next year to see the technologies on display.</li>
</ul><br/>
<h2>Outline</h2>
<h3>E-paper technology for retail pricing and management.</h3>
<ul>
 	<li>Scott MacKenzie introduces Sally Liang, Vice President of Hanshow Technology in Europe.</li>
 	<li>Sally discusses her experience in the industry and the company's innovations.</li>
 	<li>Retailers can remotely update prices across 1000 stores with low-carbon E Ink technology.</li>
 	<li>Sally explains how ESL signage is managed through software dashboards.</li>
 	<li>Retailers face labor shortages and price changes during pandemic, leading to adoption of electronic shelf labeling technology.</li>
</ul><br/>
<h3>Electronic shelf labeling technology and its future potential.</h3>
<ul>
 	<li>Scott and Sally discuss the future of digital signage, including advancements in battery life and screen technology.</li>
 	<li>Sally from Hanshow discusses electronic shelf labeling technology, its benefits, and the company's efforts to make it more sustainable.</li>
 	<li>Scott MacKenzie interviews Sally and encourages listeners to reach out to her on LinkedIn for more information.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>SALLY LIANG'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/亚苑-梁-82b699130/" target="_blank" rel="noopener">https://www.linkedin.com/in/亚苑-梁-82b699130/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hanshow/" target="_blank" rel="noopener">https://www.linkedin.com/company/hanshow/</a>

<strong>Company Website:</strong> <a href="https://www.hanshow.com/en" target="_blank" rel="noopener">https://www.hanshow.com/en</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/jJnTyDGJUOQ
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/sally-liang-hanshow-smart-signage]]></link><guid isPermaLink="false">151ac2d2-0213-4ea4-adbf-c60d2bb47e6f</guid><itunes:image href="https://artwork.captivate.fm/9cb4dd03-975b-4ff2-8f02-f458a51bae06/L5EwU_7E5Te6l8Ac_eTsqkqi.png"/><pubDate>Mon, 19 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/dc04bc5b-9e24-4225-a7a9-9762e318df33/Sally-Liang-with-Hanshow-Mp3.mp3" length="21976559" type="audio/mpeg"/><itunes:duration>15:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about &quot;Customized IoT touchpoints for electric signage and smart stores&quot;.

Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho&apos;s electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.

Action Items
[ ] Explore more sustainable power solutions for ESL to add more features.
[ ] Reach out to Sally Liang on LinkedIn to learn more about Hanshow&apos;s ESL solutions.
[ ] Attend IoT Solutions World Congress in Barcelona next year to see the technologies on display.
Outline
E-paper technology for retail pricing and management.
Scott MacKenzie introduces Sally Liang, Vice President of Hanshow Technology in Europe.
Sally discusses her experience in the industry and the company&apos;s innovations.
Retailers can remotely update prices across 1000 stores with low-carbon E Ink technology.
Sally explains how ESL signage is managed through software dashboards.
Retailers face labor shortages and price changes during pandemic, leading to adoption of electronic shelf labeling technology.
Electronic shelf labeling technology and its future potential.
Scott and Sally discuss the future of digital signage, including advancements in battery life and screen technology.
Sally from Hanshow discusses electronic shelf labeling technology, its benefits, and the company&apos;s efforts to make it more sustainable.
Scott MacKenzie interviews Sally and encourages listeners to reach out to her on LinkedIn for more information.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SALLY LIANG&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/亚苑-梁-82b699130/

Company LinkedIn: https://www.linkedin.com/company/hanshow/

Company Website: https://www.hanshow.com/en</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/2288e750-7425-4df4-868d-324e6f8cf5df/index.html" type="text/html"/></item><item><title>Vince Marino with Empowering Pumps and Equipment</title><itunes:title>Vince Marino with Empowering Pumps and Equipment</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Vince Marino, President with Empowering Pumps and Equipment </strong>about "Real marketing solutions to amplify your message and opportunities".
<div>

Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one's immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Vince Marino about amplifying your company's voice.</li>
 	<li>[ ] Connect with Vince for his contact information and insights on success.</li>
 	<li>[ ] Consider putting your podcast on the Industrial Talk platform.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Industrial innovations and marketing strategies with a guest speaker.</h3>
<ul>
 	<li>Vince Moreno discusses digital media marketing for empowering pumps and equipment.</li>
 	<li>Vince discusses their experience in the pump industry, mentioning their role at a company called Midden Dwarfs and their involvement in a trade show in Chicago.</li>
</ul><br/>
<h3>Marketing and advertising strategies for businesses.</h3>
<ul>
 	<li>Vince Marino discusses the importance of brand recognition and how it can be achieved through digital marketing campaigns.</li>
 	<li>Marino provides examples of small and large companies, highlighting their different marketing needs and strategies.</li>
 	<li>Vince shares their experience in transitioning from print to digital media, finding it not that bad.</li>
 	<li>Vince's company provides valuable information to engineers through their website, helping them quickly find relevant data.</li>
</ul><br/>
<h3>Digital marketing, lead generation, and ROI tracking.</h3>
<ul>
 	<li>Vince emphasizes the tactical nature of digital advertising, providing data-driven results.</li>
 	<li>Vince emphasizes the importance of tracking leads and their sources to understand their effectiveness.</li>
 	<li>Vince highlights the value of providing evidence of leads and their impact on business, such as a 5% increase in revenue.</li>
 	<li>Speaker invites existing customers to virtual meetup during COVID-19 pandemic.</li>
</ul><br/>
<h3>Marketing and sales strategies, emphasizing the importance of building relationships and providing value to potential customers.</h3>
<ul>
 	<li>Vince emphasizes the importance of repetition in building credibility and respect.</li>
 	<li>Vince and Scott MacKenzie discuss the value of giving without expecting anything in return.</li>
 	<li>Speaker encourages others to break out of their comfort zones and try new approaches to reach a wider audience.</li>
 	<li>Vince Marino is a must-connect person for podcast success.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>VINCENT MARINO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marketinguru1/" target="_blank" rel="noopener">https://www.linkedin.com/in/marketinguru1/</a>

<strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/empowering-pumps-llc/" target="_blank" rel="noopener"> https://www.linkedin.com/company/empowering-pumps-llc/</a>

<strong>Company Website:</strong> <a href="https://empoweringpumps.com/" target="_blank" rel="noopener">https://empoweringpumps.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/w2iOg5ASJs4
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Vince Marino, President with Empowering Pumps and Equipment </strong>about "Real marketing solutions to amplify your message and opportunities".
<div>

Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one's immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Vince Marino about amplifying your company's voice.</li>
 	<li>[ ] Connect with Vince for his contact information and insights on success.</li>
 	<li>[ ] Consider putting your podcast on the Industrial Talk platform.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Industrial innovations and marketing strategies with a guest speaker.</h3>
<ul>
 	<li>Vince Moreno discusses digital media marketing for empowering pumps and equipment.</li>
 	<li>Vince discusses their experience in the pump industry, mentioning their role at a company called Midden Dwarfs and their involvement in a trade show in Chicago.</li>
</ul><br/>
<h3>Marketing and advertising strategies for businesses.</h3>
<ul>
 	<li>Vince Marino discusses the importance of brand recognition and how it can be achieved through digital marketing campaigns.</li>
 	<li>Marino provides examples of small and large companies, highlighting their different marketing needs and strategies.</li>
 	<li>Vince shares their experience in transitioning from print to digital media, finding it not that bad.</li>
 	<li>Vince's company provides valuable information to engineers through their website, helping them quickly find relevant data.</li>
</ul><br/>
<h3>Digital marketing, lead generation, and ROI tracking.</h3>
<ul>
 	<li>Vince emphasizes the tactical nature of digital advertising, providing data-driven results.</li>
 	<li>Vince emphasizes the importance of tracking leads and their sources to understand their effectiveness.</li>
 	<li>Vince highlights the value of providing evidence of leads and their impact on business, such as a 5% increase in revenue.</li>
 	<li>Speaker invites existing customers to virtual meetup during COVID-19 pandemic.</li>
</ul><br/>
<h3>Marketing and sales strategies, emphasizing the importance of building relationships and providing value to potential customers.</h3>
<ul>
 	<li>Vince emphasizes the importance of repetition in building credibility and respect.</li>
 	<li>Vince and Scott MacKenzie discuss the value of giving without expecting anything in return.</li>
 	<li>Speaker encourages others to break out of their comfort zones and try new approaches to reach a wider audience.</li>
 	<li>Vince Marino is a must-connect person for podcast success.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>VINCENT MARINO'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/marketinguru1/" target="_blank" rel="noopener">https://www.linkedin.com/in/marketinguru1/</a>

<strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/empowering-pumps-llc/" target="_blank" rel="noopener"> https://www.linkedin.com/company/empowering-pumps-llc/</a>

<strong>Company Website:</strong> <a href="https://empoweringpumps.com/" target="_blank" rel="noopener">https://empoweringpumps.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/w2iOg5ASJs4
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/vince-marino-empoweringpumps]]></link><guid isPermaLink="false">15eea448-f8a1-44ec-b091-6cd48d5c4e92</guid><itunes:image href="https://artwork.captivate.fm/23114635-b2aa-4722-8eed-11a85a973c84/Qw5LvDzA25mh-rmeIiiYYfbP.png"/><pubDate>Fri, 16 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/4a4d7f78-179a-4b46-82d3-1292a80ca384/Vince-Marino-Mp3.mp3" length="33780527" type="audio/mpeg"/><itunes:duration>23:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at PowerGen and talking to Vince Marino, President with Empowering Pumps and Equipment about &quot;Real marketing solutions to amplify your message and opportunities&quot;.

Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one&apos;s immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition.

Action Items
[ ] Reach out to Vince Marino about amplifying your company&apos;s voice.
[ ] Connect with Vince for his contact information and insights on success.
[ ] Consider putting your podcast on the Industrial Talk platform.
Outline
Industrial innovations and marketing strategies with a guest speaker.
Vince Moreno discusses digital media marketing for empowering pumps and equipment.
Vince discusses their experience in the pump industry, mentioning their role at a company called Midden Dwarfs and their involvement in a trade show in Chicago.
Marketing and advertising strategies for businesses.
Vince Marino discusses the importance of brand recognition and how it can be achieved through digital marketing campaigns.
Marino provides examples of small and large companies, highlighting their different marketing needs and strategies.
Vince shares their experience in transitioning from print to digital media, finding it not that bad.
Vince&apos;s company provides valuable information to engineers through their website, helping them quickly find relevant data.
Digital marketing, lead generation, and ROI tracking.
Vince emphasizes the tactical nature of digital advertising, providing data-driven results.
Vince emphasizes the importance of tracking leads and their sources to understand their effectiveness.
Vince highlights the value of providing evidence of leads and their impact on business, such as a 5% increase in revenue.
Speaker invites existing customers to virtual meetup during COVID-19 pandemic.
Marketing and sales strategies, emphasizing the importance of building relationships and providing value to potential customers.
Vince emphasizes the importance of repetition in building credibility and respect.
Vince and Scott MacKenzie discuss the value of giving without expecting anything in return.
Speaker encourages others to break out of their comfort zones and try new approaches to reach a wider audience.
Vince Marino is a must-connect person for podcast success.
If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

VINCENT MARINO&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marketinguru1/

Company LinkedIn: https://www.linkedin.com/company/empowering-pumps-llc/

Company Website: https://empoweringpumps.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/87c11d47-e81e-4fd4-b57c-023d5fd9bfa8/index.html" type="text/html"/></item><item><title>Dennis Dokter with Nexus Leeds</title><itunes:title>Dennis Dokter with Nexus Leeds</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Dennis Dokter, Smart City Lead with Nexus Leeds </strong>about "Smart City - A journey to improving the quality of life".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Dennis Dokter discussed the evolution of smart cities beyond digitization, emphasizing the importance of prioritizing quality of life and involving the community in the development process. Later, they explored the role of Nexus and White Rose Park in fostering innovation and making cities smarter, with a focus on partnerships with universities and businesses. They also discussed the importance of scaling innovation in local communities, highlighting the need for trust, public engagement, and policy considerations. Finally, they emphasized the importance of measuring the impact of new technologies and interventions in real-life settings.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Interested parties can contact Dennis via the Nexus Leeds website or LinkedIn to learn more about opportunities to get involved.</li>
 	<li>[ ] Scott will provide all contact details for Dennis in the podcast for listeners interested in learning more.</li>
</ul><br/>
<h2>Outline</h2>
<h3>"Smart Cities" and its development with a focus on improving quality of life.</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to Industrial Talk Podcast, discusses Smart Cities with Dennis Dokter from University of Leeds.</li>
 	<li>Dennis: Community is passionate about their work, and Scott MacKenzie is impressed by their dedication.</li>
 	<li>Scott MacKenzie: Smart cities are about improving quality of life, not just digitizing products and services.</li>
</ul><br/>
<h3>Using technology to improve city infrastructure and quality of life.</h3>
<ul>
 	<li>Scott MacKenzie and Dennis discuss the importance of engaging citizens in the development of new technologies.</li>
 	<li>Dennis explains how Nexus and White Rose Park can be used as test beds and living labs for new technologies.</li>
 	<li>Companies developing innovative solutions for carbon accounting, air quality, and mental stress in the veterinary industry.</li>
</ul><br/>
<h3>Innovation, smart cities, and economic growth.</h3>
<ul>
 	<li>Dennis discusses the criteria for becoming a member of Nexus, which includes innovation and collaboration with the university.</li>
 	<li>Dennis showcases a smart city project in partnership with White Rose Park and Morley in Leeds, using data sets to measure the impact of interventions.</li>
 	<li>Dennis discusses how people's behavior around delivery robots is changing, from initial skepticism to normalization.</li>
 	<li>Research shows that as people become more accustomed to seeing delivery robots, they begin to adapt their behavior around them.</li>
 	<li>Dennis hopes to gain trust from industry, policy makers, and society through collaboration.</li>
 	<li>Innovation is core to economic growth, as every job in R&amp;D needs jobs in the periphery, leading to increased jobs and economic activity.</li>
</ul><br/>
<h3>Using public engagement to improve urban planning.</h3>
<ul>
 	<li>Dennis emphasizes the importance of public engagement and trust in the development of new technologies.</li>
 	<li>Dennis discusses the potential for scaling the concept of random control groups within the region and beyond.</li>
 	<li>Dennis Dokter talks about Nexus Leeds and their mission to impact the future positively.</li>
 	<li>Scott MacKenzie encourages listeners to engage with OMG's Q1 meeting and Industrial Talk platform.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DENNIS DOKTER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dennis-dokter/" target="_blank" rel="noopener">https://www.linkedin.com/in/dennis-dokter/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/nexus-leeds/" target="_blank" rel="noopener">https://www.linkedin.com/company/nexus-leeds/</a>

<strong>Company Website:</strong> <a href="https://nexusleeds.co.uk/" target="_blank" rel="noopener">https://nexusleeds.co.uk/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6oYjYpEGIEQ
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Dennis Dokter, Smart City Lead with Nexus Leeds </strong>about "Smart City - A journey to improving the quality of life".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Dennis Dokter discussed the evolution of smart cities beyond digitization, emphasizing the importance of prioritizing quality of life and involving the community in the development process. Later, they explored the role of Nexus and White Rose Park in fostering innovation and making cities smarter, with a focus on partnerships with universities and businesses. They also discussed the importance of scaling innovation in local communities, highlighting the need for trust, public engagement, and policy considerations. Finally, they emphasized the importance of measuring the impact of new technologies and interventions in real-life settings.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Interested parties can contact Dennis via the Nexus Leeds website or LinkedIn to learn more about opportunities to get involved.</li>
 	<li>[ ] Scott will provide all contact details for Dennis in the podcast for listeners interested in learning more.</li>
</ul><br/>
<h2>Outline</h2>
<h3>"Smart Cities" and its development with a focus on improving quality of life.</h3>
<ul>
 	<li>Scott MacKenzie welcomes listeners to Industrial Talk Podcast, discusses Smart Cities with Dennis Dokter from University of Leeds.</li>
 	<li>Dennis: Community is passionate about their work, and Scott MacKenzie is impressed by their dedication.</li>
 	<li>Scott MacKenzie: Smart cities are about improving quality of life, not just digitizing products and services.</li>
</ul><br/>
<h3>Using technology to improve city infrastructure and quality of life.</h3>
<ul>
 	<li>Scott MacKenzie and Dennis discuss the importance of engaging citizens in the development of new technologies.</li>
 	<li>Dennis explains how Nexus and White Rose Park can be used as test beds and living labs for new technologies.</li>
 	<li>Companies developing innovative solutions for carbon accounting, air quality, and mental stress in the veterinary industry.</li>
</ul><br/>
<h3>Innovation, smart cities, and economic growth.</h3>
<ul>
 	<li>Dennis discusses the criteria for becoming a member of Nexus, which includes innovation and collaboration with the university.</li>
 	<li>Dennis showcases a smart city project in partnership with White Rose Park and Morley in Leeds, using data sets to measure the impact of interventions.</li>
 	<li>Dennis discusses how people's behavior around delivery robots is changing, from initial skepticism to normalization.</li>
 	<li>Research shows that as people become more accustomed to seeing delivery robots, they begin to adapt their behavior around them.</li>
 	<li>Dennis hopes to gain trust from industry, policy makers, and society through collaboration.</li>
 	<li>Innovation is core to economic growth, as every job in R&amp;D needs jobs in the periphery, leading to increased jobs and economic activity.</li>
</ul><br/>
<h3>Using public engagement to improve urban planning.</h3>
<ul>
 	<li>Dennis emphasizes the importance of public engagement and trust in the development of new technologies.</li>
 	<li>Dennis discusses the potential for scaling the concept of random control groups within the region and beyond.</li>
 	<li>Dennis Dokter talks about Nexus Leeds and their mission to impact the future positively.</li>
 	<li>Scott MacKenzie encourages listeners to engage with OMG's Q1 meeting and Industrial Talk platform.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DENNIS DOKTER'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/dennis-dokter/" target="_blank" rel="noopener">https://www.linkedin.com/in/dennis-dokter/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/nexus-leeds/" target="_blank" rel="noopener">https://www.linkedin.com/company/nexus-leeds/</a>

<strong>Company Website:</strong> <a href="https://nexusleeds.co.uk/" target="_blank" rel="noopener">https://nexusleeds.co.uk/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/6oYjYpEGIEQ
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/dennis-dokter-with-nexus-leeds]]></link><guid isPermaLink="false">7cd20f1c-85cd-44f2-8b26-e4513ba30447</guid><itunes:image href="https://artwork.captivate.fm/4e20710a-64da-4ebb-9739-3f266262c9d5/YIm6xf8fu6m-ykeMp-nxP2Px.png"/><pubDate>Wed, 14 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/3762da5e-06e7-42f3-95a0-71359359feff/Dennis-Dokter-Nexis-Leeds-Mp3.mp3" length="29069423" type="audio/mpeg"/><itunes:duration>20:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Dennis Dokter, Smart City Lead with Nexus Leeds about &quot;Smart City - A journey to improving the quality of life&quot;.

Scott MacKenzie and Dennis Dokter discussed the evolution of smart cities beyond digitization, emphasizing the importance of prioritizing quality of life and involving the community in the development process. Later, they explored the role of Nexus and White Rose Park in fostering innovation and making cities smarter, with a focus on partnerships with universities and businesses. They also discussed the importance of scaling innovation in local communities, highlighting the need for trust, public engagement, and policy considerations. Finally, they emphasized the importance of measuring the impact of new technologies and interventions in real-life settings.

Action Items
[ ] Interested parties can contact Dennis via the Nexus Leeds website or LinkedIn to learn more about opportunities to get involved.
[ ] Scott will provide all contact details for Dennis in the podcast for listeners interested in learning more.
Outline
&quot;Smart Cities&quot; and its development with a focus on improving quality of life.
Scott MacKenzie welcomes listeners to Industrial Talk Podcast, discusses Smart Cities with Dennis Dokter from University of Leeds.
Dennis: Community is passionate about their work, and Scott MacKenzie is impressed by their dedication.
Scott MacKenzie: Smart cities are about improving quality of life, not just digitizing products and services.
Using technology to improve city infrastructure and quality of life.
Scott MacKenzie and Dennis discuss the importance of engaging citizens in the development of new technologies.
Dennis explains how Nexus and White Rose Park can be used as test beds and living labs for new technologies.
Companies developing innovative solutions for carbon accounting, air quality, and mental stress in the veterinary industry.
Innovation, smart cities, and economic growth.
Dennis discusses the criteria for becoming a member of Nexus, which includes innovation and collaboration with the university.
Dennis showcases a smart city project in partnership with White Rose Park and Morley in Leeds, using data sets to measure the impact of interventions.
Dennis discusses how people&apos;s behavior around delivery robots is changing, from initial skepticism to normalization.
Research shows that as people become more accustomed to seeing delivery robots, they begin to adapt their behavior around them.
Dennis hopes to gain trust from industry, policy makers, and society through collaboration.
Innovation is core to economic growth, as every job in RandD needs jobs in the periphery, leading to increased jobs and economic activity.
Using public engagement to improve urban planning.
Dennis emphasizes the importance of public engagement and trust in the development of new technologies.
Dennis discusses the potential for scaling the concept of random control groups within the region and beyond.
Dennis Dokter talks about Nexus Leeds and their mission to impact the future positively.
Scott MacKenzie encourages listeners to engage with OMG&apos;s Q1 meeting and Industrial Talk platform.

If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DENNIS DOKTER&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/dennis-dokter/

Company LinkedIn: https://www.linkedin.com/company/nexus-leeds/

Company Website: https://nexusleeds.co.uk/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/f6f9aaa5-165c-4bed-b6a8-3450450f9fcf/index.html" type="text/html"/></item><item><title>Steven Hudson with Fluke Reliability</title><itunes:title>Steven Hudson with Fluke Reliability</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Steven Hudson, Director of Professional Services with Fluke Reliability </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Vibration solutions to effectively and efficiently monitor your assets</span>".
<div>
<div>

Scott MacKenzie and Steven Hudson discussed the use of advanced vibration monitoring and analytics in industrial settings, while Stephen Hudson emphasized the importance of vibration analysis in asset management. They highlighted the benefits of wireless sensors, automated diagnostics, and real-time monitoring, with Hudson emphasizing the value of high-quality data and accurate analysis.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Steven Hudson via LinkedIn or email at steven.hudson@fluke.com for more information about Fluke Reliability's vibration monitoring solutions.</li>
 	<li>[ ] Attend Fluke Reliability's Accelerate conference in 2024 to learn more about their offerings.</li>
 	<li>[ ] Consider partnering with Fluke Reliability to implement their wireless monitoring and automated diagnostic services. (Potential customers) [Throughout]</li>
</ul><br/>
<h2>Outline</h2>
<h3>Vibration analysis and automation in industrial settings.</h3>
<ul>
 	<li>Stephen Hudson, 35-year vibration analysis veteran, discusses asset management.</li>
 	<li>Steven focuses on automated diagnostics with azimuth DLI wireless sensor.</li>
</ul><br/>
<h3>Vibration monitoring technology for industrial machines, including device attachment, communication, and data analysis.</h3>
<ul>
 	<li>Steven explains that the device is attached to the asset using adhesives and wire pass mesh network.</li>
 	<li>Steven praises the ease of use and robustness of the devices, with one instance of a device reporting to the wrong gateway.</li>
 	<li>Steven explains how Azima Connect works, including device-to-gateway-to-cloud connection and data analysis by a group of 30 analysts.</li>
 	<li>Azima Connect sends faulty data to human analysts for final review and sends results back to customers in a timely manner.</li>
</ul><br/>
<h3>Vibration analysis and predictive maintenance with Fluke Reliability.</h3>
<ul>
 	<li>Wireless sensors simplify vibration analysis for new customers, while experienced analysts struggle with data overload.</li>
 	<li>Steven advocates for preserving historical data to inform predictive maintenance decisions (12 words)</li>
 	<li>Steven believes that relevant data is data that indicates machine condition at time of diagnostic (13 words)</li>
 	<li>Steven Hudson of Fluke Reliability discusses vibration solutions for maintenance and asset management.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STEVEN HUDSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/steven-hudson/" target="_blank" rel="noopener">https://www.linkedin.com/in/steven-hudson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/TM3gqDqhuNs
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Steven Hudson, Director of Professional Services with Fluke Reliability </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Vibration solutions to effectively and efficiently monitor your assets</span>".
<div>
<div>

Scott MacKenzie and Steven Hudson discussed the use of advanced vibration monitoring and analytics in industrial settings, while Stephen Hudson emphasized the importance of vibration analysis in asset management. They highlighted the benefits of wireless sensors, automated diagnostics, and real-time monitoring, with Hudson emphasizing the value of high-quality data and accurate analysis.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Steven Hudson via LinkedIn or email at steven.hudson@fluke.com for more information about Fluke Reliability's vibration monitoring solutions.</li>
 	<li>[ ] Attend Fluke Reliability's Accelerate conference in 2024 to learn more about their offerings.</li>
 	<li>[ ] Consider partnering with Fluke Reliability to implement their wireless monitoring and automated diagnostic services. (Potential customers) [Throughout]</li>
</ul><br/>
<h2>Outline</h2>
<h3>Vibration analysis and automation in industrial settings.</h3>
<ul>
 	<li>Stephen Hudson, 35-year vibration analysis veteran, discusses asset management.</li>
 	<li>Steven focuses on automated diagnostics with azimuth DLI wireless sensor.</li>
</ul><br/>
<h3>Vibration monitoring technology for industrial machines, including device attachment, communication, and data analysis.</h3>
<ul>
 	<li>Steven explains that the device is attached to the asset using adhesives and wire pass mesh network.</li>
 	<li>Steven praises the ease of use and robustness of the devices, with one instance of a device reporting to the wrong gateway.</li>
 	<li>Steven explains how Azima Connect works, including device-to-gateway-to-cloud connection and data analysis by a group of 30 analysts.</li>
 	<li>Azima Connect sends faulty data to human analysts for final review and sends results back to customers in a timely manner.</li>
</ul><br/>
<h3>Vibration analysis and predictive maintenance with Fluke Reliability.</h3>
<ul>
 	<li>Wireless sensors simplify vibration analysis for new customers, while experienced analysts struggle with data overload.</li>
 	<li>Steven advocates for preserving historical data to inform predictive maintenance decisions (12 words)</li>
 	<li>Steven believes that relevant data is data that indicates machine condition at time of diagnostic (13 words)</li>
 	<li>Steven Hudson of Fluke Reliability discusses vibration solutions for maintenance and asset management.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>STEVEN HUDSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/steven-hudson/" target="_blank" rel="noopener">https://www.linkedin.com/in/steven-hudson/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/TM3gqDqhuNs
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/steven-hudson-flukereliability]]></link><guid isPermaLink="false">a6ebc00e-939a-4380-8d8b-59ec6701e629</guid><itunes:image href="https://artwork.captivate.fm/09bb4267-098a-4c51-beb9-e81cd74cb7b5/w9Le3Vw-5Opa8uPCqwhfuSKG.png"/><pubDate>Mon, 12 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/59a55392-9521-4d3a-b160-99a285f03c11/Steven-Hudson-Mp3.mp3" length="23063471" type="audio/mpeg"/><itunes:duration>16:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at Xcelerate 24 and talking to Steven Hudson, Director of Professional Services with Fluke Reliability about &quot;Vibration solutions to effectively and efficiently monitor your assets&quot;.

Scott MacKenzie and Steven Hudson discussed the use of advanced vibration monitoring and analytics in industrial settings, while Stephen Hudson emphasized the importance of vibration analysis in asset management. They highlighted the benefits of wireless sensors, automated diagnostics, and real-time monitoring, with Hudson emphasizing the value of high-quality data and accurate analysis.

Action Items
[ ] Contact Steven Hudson via LinkedIn or email at steven.hudson@fluke.com for more information about Fluke Reliability&apos;s vibration monitoring solutions.
[ ] Attend Fluke Reliability&apos;s Accelerate conference in 2024 to learn more about their offerings.
[ ] Consider partnering with Fluke Reliability to implement their wireless monitoring and automated diagnostic services. (Potential customers) [Throughout]
Outline
Vibration analysis and automation in industrial settings.
Stephen Hudson, 35-year vibration analysis veteran, discusses asset management.
Steven focuses on automated diagnostics with azimuth DLI wireless sensor.
Vibration monitoring technology for industrial machines, including device attachment, communication, and data analysis.
Steven explains that the device is attached to the asset using adhesives and wire pass mesh network.
Steven praises the ease of use and robustness of the devices, with one instance of a device reporting to the wrong gateway.
Steven explains how Azima Connect works, including device-to-gateway-to-cloud connection and data analysis by a group of 30 analysts.
Azima Connect sends faulty data to human analysts for final review and sends results back to customers in a timely manner.
Vibration analysis and predictive maintenance with Fluke Reliability.
Wireless sensors simplify vibration analysis for new customers, while experienced analysts struggle with data overload.
Steven advocates for preserving historical data to inform predictive maintenance decisions (12 words)
Steven believes that relevant data is data that indicates machine condition at time of diagnostic (13 words)
Steven Hudson of Fluke Reliability discusses vibration solutions for maintenance and asset management.

If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEVEN HUDSON&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/steven-hudson/

Company LinkedIn: https://www.linkedin.com/company/fluke-reliability/

Company Website: https://reliability.fluke.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/68146d70-91b1-4707-a1ac-3510205cef22/index.html" type="text/html"/></item><item><title>Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation</title><itunes:title>Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation</itunes:title><description><![CDATA[Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Conduct video interviews to capture authentic language for more engaging AI-generated content.</li>
 	<li>[ ] Build out target personas using Chuck's online persona building tool.</li>
 	<li>[ ] Schedule a 90-minute Title Wave content strategy session with Chuck.</li>
 	<li>[ ] Reach out to Chuck on LinkedIn or the Title Wave website for more information.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Using AI for content marketing, with a focus on foundational documents and target audience.</h3>
<ul>
 	<li>Chuck Atkins shares insights on using AI to elevate brand presence and connect more effectively.</li>
 	<li>Chuck: Identify target audience before using AI tools (0:01:41)</li>
 	<li>Linda: Micro-segment audience for tailored content (0:03:56)</li>
</ul><br/>
<h3>Using AI to enhance content creation, including persona development, micro-segmentation, and balancing brand voice with authenticity.</h3>
<ul>
 	<li>Chuck suggests using AI to create page titles and metadata that accurately reflect content.</li>
 	<li>Chuck recommends using AI to analyze content and make it more helpful and comprehensive.</li>
 	<li>Chuck suggests using video interviews to capture authentic language and nuances of a brand's voice.</li>
 	<li>Starting with authentic content created by humans can result in more authentic and real content, according to Chuck.</li>
</ul><br/>
<h3>Using AI for content creation, including generating headlines, FAQs, product descriptions, and uncovering competitive data.</h3>
<ul>
 	<li>Chuck uses AI to generate compelling lines and hooks for content, starting with the content written and then rewriting the hook.</li>
 	<li>Chuck approaches writing product to service descriptions like a copywriter, using prompts and inputs from the target audience, brand promise, and value props.</li>
 	<li>Speaker suggests using AI to analyze competitors' content and establish topical authority in industry.</li>
</ul><br/>
<h3>Using AI for content creation, including tips for long-form content and strategies for effective content waves.</h3>
<ul>
 	<li>Chuck: Start with outline, write individual topics, then build long-form content.</li>
 	<li>Chuck: Use AI to create faith copy, then write intro, conclusion, and tie it all together.</li>
 	<li>Chuck Aikens offers custom training sessions to help individuals create a content wave for their brand.</li>
 	<li>Foundational documents, such as persona, brand, promise, and voice, are crucial for content creation.</li>
 	<li>AI can be used to create high-quality content, but it's important to have a strategy and commitment to see it through.</li>
</ul><br/>]]></description><content:encoded><![CDATA[Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Conduct video interviews to capture authentic language for more engaging AI-generated content.</li>
 	<li>[ ] Build out target personas using Chuck's online persona building tool.</li>
 	<li>[ ] Schedule a 90-minute Title Wave content strategy session with Chuck.</li>
 	<li>[ ] Reach out to Chuck on LinkedIn or the Title Wave website for more information.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Using AI for content marketing, with a focus on foundational documents and target audience.</h3>
<ul>
 	<li>Chuck Atkins shares insights on using AI to elevate brand presence and connect more effectively.</li>
 	<li>Chuck: Identify target audience before using AI tools (0:01:41)</li>
 	<li>Linda: Micro-segment audience for tailored content (0:03:56)</li>
</ul><br/>
<h3>Using AI to enhance content creation, including persona development, micro-segmentation, and balancing brand voice with authenticity.</h3>
<ul>
 	<li>Chuck suggests using AI to create page titles and metadata that accurately reflect content.</li>
 	<li>Chuck recommends using AI to analyze content and make it more helpful and comprehensive.</li>
 	<li>Chuck suggests using video interviews to capture authentic language and nuances of a brand's voice.</li>
 	<li>Starting with authentic content created by humans can result in more authentic and real content, according to Chuck.</li>
</ul><br/>
<h3>Using AI for content creation, including generating headlines, FAQs, product descriptions, and uncovering competitive data.</h3>
<ul>
 	<li>Chuck uses AI to generate compelling lines and hooks for content, starting with the content written and then rewriting the hook.</li>
 	<li>Chuck approaches writing product to service descriptions like a copywriter, using prompts and inputs from the target audience, brand promise, and value props.</li>
 	<li>Speaker suggests using AI to analyze competitors' content and establish topical authority in industry.</li>
</ul><br/>
<h3>Using AI for content creation, including tips for long-form content and strategies for effective content waves.</h3>
<ul>
 	<li>Chuck: Start with outline, write individual topics, then build long-form content.</li>
 	<li>Chuck: Use AI to create faith copy, then write intro, conclusion, and tie it all together.</li>
 	<li>Chuck Aikens offers custom training sessions to help individuals create a content wave for their brand.</li>
 	<li>Foundational documents, such as persona, brand, promise, and voice, are crucial for content creation.</li>
 	<li>AI can be used to create high-quality content, but it's important to have a strategy and commitment to see it through.</li>
</ul><br/>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/linda-fanaras-the-b2b-grand-180-podcast-leveraging-ai-for-content-creation]]></link><guid isPermaLink="false">38923bfc-46c7-424d-b71a-e5a03e81edce</guid><itunes:image href="https://artwork.captivate.fm/597dbcf9-3e95-48f8-a1d9-ae6cab605119/q8JLWDmxxwARLK7Imr5ueChg.png"/><pubDate>Fri, 09 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/c544bae0-e139-4d5d-9326-502cab269000/leveraging-ai-to-create-on-strategy-b2b-content-with-chuck-aike.mp3" length="14608112" type="audio/mpeg"/><itunes:duration>20:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.

Action Items
[ ] Conduct video interviews to capture authentic language for more engaging AI-generated content.
[ ] Build out target personas using Chuck&apos;s online persona building tool.
[ ] Schedule a 90-minute Title Wave content strategy session with Chuck.
[ ] Reach out to Chuck on LinkedIn or the Title Wave website for more information.
Outline
Using AI for content marketing, with a focus on foundational documents and target audience.
Chuck Atkins shares insights on using AI to elevate brand presence and connect more effectively.
Chuck: Identify target audience before using AI tools (0:01:41)
Linda: Micro-segment audience for tailored content (0:03:56)
Using AI to enhance content creation, including persona development, micro-segmentation, and balancing brand voice with authenticity.
Chuck suggests using AI to create page titles and metadata that accurately reflect content.
Chuck recommends using AI to analyze content and make it more helpful and comprehensive.
Chuck suggests using video interviews to capture authentic language and nuances of a brand&apos;s voice.
Starting with authentic content created by humans can result in more authentic and real content, according to Chuck.
Using AI for content creation, including generating headlines, FAQs, product descriptions, and uncovering competitive data.
Chuck uses AI to generate compelling lines and hooks for content, starting with the content written and then rewriting the hook.
Chuck approaches writing product to service descriptions like a copywriter, using prompts and inputs from the target audience, brand promise, and value props.
Speaker suggests using AI to analyze competitors&apos; content and establish topical authority in industry.
Using AI for content creation, including tips for long-form content and strategies for effective content waves.
Chuck: Start with outline, write individual topics, then build long-form content.
Chuck: Use AI to create faith copy, then write intro, conclusion, and tie it all together.
Chuck Aikens offers custom training sessions to help individuals create a content wave for their brand.
Foundational documents, such as persona, brand, promise, and voice, are crucial for content creation.
AI can be used to create high-quality content, but it&apos;s important to have a strategy and commitment to see it through.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/1fd7782b-7775-489c-9689-c2135e51259f/index.html" type="text/html"/></item><item><title>Jorge Maia and Rebeca Sousa with Crazy Tech Labs</title><itunes:title>Jorge Maia and Rebeca Sousa with Crazy Tech Labs</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Jorge Maia and Rebeca Sousa with Crazy Tech Labs </strong>about "Merging AI with Digital Twin, IoT, IIoT to solve real problems".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Look into security practices for IoT devices on customer sites.</li>
 	<li>[ ] Share contact details (LinkedIn, Instagram) with the host.</li>
 	<li>[ ] Promote Crazy Tech Labs services and technology solutions on the Industrial Talk Podcast.</li>
</ul><br/>
<h2>Outline</h2>
<h3>IoT, digital twins, AI, and problem-solving in industry.</h3>
<ul>
 	<li>Scott MacKenzie welcomes Jorge to the podcast and praises his problem-solving skills.</li>
 	<li>Jorge shares his experience at the OMG q1 meeting in Reston, Virginia, where he learned about AI, IoT, and digital twins.</li>
 	<li>Rebecca, a computer scientist and PhD candidate, discusses IoT, digital twins, and AI projects in Brazil and the US.</li>
 	<li>Jorge, a mechatronic engineer, shares his experience working with IoT and digital twins at Crazy Tech Labs, and how he met Dan in a conference in San Francisco.</li>
</ul><br/>
<h3>AI, IoT, and digital twin technology, with a focus on practical applications and the importance of understanding AI.</h3>
<ul>
 	<li>Jorge emphasizes the importance of researching the market and listening to others before solving a problem.</li>
 	<li>Jorge and Scott MacKenzie discuss the potential of edge computing and AI inference in solving real-world problems.</li>
 	<li>Jorge: Solving problems without putting costs ahead, looking into clients' needs, and using technology that's already available.</li>
 	<li>Rebeca: Importance of standardizations in AI to avoid dangerous situations where people say whatever they want.</li>
 	<li>Rebeca emphasizes the practical applications of AI, such as saving time and providing insights, while Speaker 2 highlights the importance of understanding the problem and using the right tools.</li>
</ul><br/>
<h3>AI and IoT, data quality, and digital twins.</h3>
<ul>
 	<li>Scott and Speaker 2 discuss AI's impact on IoT and digital twin, with Speaker 2 viewing it as a tool for composing solutions.</li>
 	<li>Jorge emphasizes the importance of context in AI and IoT, citing the need for accurate data to create a digital twin.</li>
 	<li>Rebeca discusses various approaches to ensuring data accuracy in IoT, including using AI to identify patterns and detect deviations in time series data.</li>
</ul><br/>
<h3>AI, digital twins, and IoT solutions for industrial efficiency.</h3>
<ul>
 	<li>Digital twins provide contextualization to identify security issues in IoT devices.</li>
 	<li>Rebeca discussed the importance of AI in detecting inconsistencies in data and improving confidence in results.</li>
 	<li>Jorge highlighted the challenges of choosing the right IoT solutions in a rapidly evolving market.</li>
 	<li>Scott MacKenzie and Jorge Crazy Tech Labs discuss merging AI and digital twin to solve real problems.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JORGE MAIA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jorgeasmaia/" target="_blank" rel="noopener">https://www.linkedin.com/in/jorgeasmaia/</a>

<strong>Company Website:</strong> <a href="https://crazytechlabs.com/https://crazytechlabs.com/" target="_blank" rel="noopener">https://crazytechlabs.com/https://crazytechlabs.com/</a>
<h2>REBECA SOUSA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rebeca-helen-sousa/" target="_blank" rel="noopener">https://www.linkedin.com/in/rebeca-helen-sousa/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZPd82ViH9XM
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Jorge Maia and Rebeca Sousa with Crazy Tech Labs </strong>about "Merging AI with Digital Twin, IoT, IIoT to solve real problems".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Look into security practices for IoT devices on customer sites.</li>
 	<li>[ ] Share contact details (LinkedIn, Instagram) with the host.</li>
 	<li>[ ] Promote Crazy Tech Labs services and technology solutions on the Industrial Talk Podcast.</li>
</ul><br/>
<h2>Outline</h2>
<h3>IoT, digital twins, AI, and problem-solving in industry.</h3>
<ul>
 	<li>Scott MacKenzie welcomes Jorge to the podcast and praises his problem-solving skills.</li>
 	<li>Jorge shares his experience at the OMG q1 meeting in Reston, Virginia, where he learned about AI, IoT, and digital twins.</li>
 	<li>Rebecca, a computer scientist and PhD candidate, discusses IoT, digital twins, and AI projects in Brazil and the US.</li>
 	<li>Jorge, a mechatronic engineer, shares his experience working with IoT and digital twins at Crazy Tech Labs, and how he met Dan in a conference in San Francisco.</li>
</ul><br/>
<h3>AI, IoT, and digital twin technology, with a focus on practical applications and the importance of understanding AI.</h3>
<ul>
 	<li>Jorge emphasizes the importance of researching the market and listening to others before solving a problem.</li>
 	<li>Jorge and Scott MacKenzie discuss the potential of edge computing and AI inference in solving real-world problems.</li>
 	<li>Jorge: Solving problems without putting costs ahead, looking into clients' needs, and using technology that's already available.</li>
 	<li>Rebeca: Importance of standardizations in AI to avoid dangerous situations where people say whatever they want.</li>
 	<li>Rebeca emphasizes the practical applications of AI, such as saving time and providing insights, while Speaker 2 highlights the importance of understanding the problem and using the right tools.</li>
</ul><br/>
<h3>AI and IoT, data quality, and digital twins.</h3>
<ul>
 	<li>Scott and Speaker 2 discuss AI's impact on IoT and digital twin, with Speaker 2 viewing it as a tool for composing solutions.</li>
 	<li>Jorge emphasizes the importance of context in AI and IoT, citing the need for accurate data to create a digital twin.</li>
 	<li>Rebeca discusses various approaches to ensuring data accuracy in IoT, including using AI to identify patterns and detect deviations in time series data.</li>
</ul><br/>
<h3>AI, digital twins, and IoT solutions for industrial efficiency.</h3>
<ul>
 	<li>Digital twins provide contextualization to identify security issues in IoT devices.</li>
 	<li>Rebeca discussed the importance of AI in detecting inconsistencies in data and improving confidence in results.</li>
 	<li>Jorge highlighted the challenges of choosing the right IoT solutions in a rapidly evolving market.</li>
 	<li>Scott MacKenzie and Jorge Crazy Tech Labs discuss merging AI and digital twin to solve real problems.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JORGE MAIA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jorgeasmaia/" target="_blank" rel="noopener">https://www.linkedin.com/in/jorgeasmaia/</a>

<strong>Company Website:</strong> <a href="https://crazytechlabs.com/https://crazytechlabs.com/" target="_blank" rel="noopener">https://crazytechlabs.com/https://crazytechlabs.com/</a>
<h2>REBECA SOUSA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rebeca-helen-sousa/" target="_blank" rel="noopener">https://www.linkedin.com/in/rebeca-helen-sousa/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/ZPd82ViH9XM
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jorge-maia-and-rebeca-sousa-crazytechlabs]]></link><guid isPermaLink="false">1a37e23b-f233-4fbe-b09b-36b35d7e70cd</guid><itunes:image href="https://artwork.captivate.fm/634dc3c0-fb3d-40ee-b7aa-662089978171/display-image-792.jpg"/><pubDate>Thu, 08 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/10def157-52f3-425e-bf75-3e08a7088485/Jorge-and-Rebeca-Crazy-Tech-Labs-Mp3.mp3" length="37929455" type="audio/mpeg"/><itunes:duration>26:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Jorge Maia and Rebeca Sousa with Crazy Tech Labs about &quot;Merging AI with Digital Twin, IoT, IIoT to solve real problems&quot;.

The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business.

Action Items
[ ] Look into security practices for IoT devices on customer sites.
[ ] Share contact details (LinkedIn, Instagram) with the host.
[ ] Promote Crazy Tech Labs services and technology solutions on the Industrial Talk Podcast. 
Outline
IoT, digital twins, AI, and problem-solving in industry.
Scott MacKenzie welcomes Jorge to the podcast and praises his problem-solving skills.
Jorge shares his experience at the OMG q1 meeting in Reston, Virginia, where he learned about AI, IoT, and digital twins.
Rebecca, a computer scientist and PhD candidate, discusses IoT, digital twins, and AI projects in Brazil and the US.
Jorge, a mechatronic engineer, shares his experience working with IoT and digital twins at Crazy Tech Labs, and how he met Dan in a conference in San Francisco.
AI, IoT, and digital twin technology, with a focus on practical applications and the importance of understanding AI.
Jorge emphasizes the importance of researching the market and listening to others before solving a problem.
Jorge and Scott MacKenzie discuss the potential of edge computing and AI inference in solving real-world problems.
Jorge: Solving problems without putting costs ahead, looking into clients&apos; needs, and using technology that&apos;s already available.
Rebeca: Importance of standardizations in AI to avoid dangerous situations where people say whatever they want.
Rebeca emphasizes the practical applications of AI, such as saving time and providing insights, while Speaker 2 highlights the importance of understanding the problem and using the right tools.
AI and IoT, data quality, and digital twins.
Scott and Speaker 2 discuss AI&apos;s impact on IoT and digital twin, with Speaker 2 viewing it as a tool for composing solutions.
Jorge emphasizes the importance of context in AI and IoT, citing the need for accurate data to create a digital twin.
Rebeca discusses various approaches to ensuring data accuracy in IoT, including using AI to identify patterns and detect deviations in time series data.
AI, digital twins, and IoT solutions for industrial efficiency.
Digital twins provide contextualization to identify security issues in IoT devices.
Rebeca discussed the importance of AI in detecting inconsistencies in data and improving confidence in results.
Jorge highlighted the challenges of choosing the right IoT solutions in a rapidly evolving market.
Scott MacKenzie and Jorge Crazy Tech Labs discuss merging AI and digital twin to solve real problems.

If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JORGE MAIA&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jorgeasmaia/

Company Website:...</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/6a04ae2d-f8eb-4d78-98c8-f0ee489cb218/index.html" type="text/html"/></item><item><title>Bill Johnson with TDI Technologies</title><itunes:title>Bill Johnson with TDI Technologies</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Bill Johnson, President and CEO of  TDi Technologies </strong>about "Protecting your connected assets with Console Works".
<div>

Scott MacKenzie and Bill Johnson discussed the challenges of remote access in industrial environments, particularly in terms of cybersecurity. Bill explained how his company's product, Console Works, provides secure remote access to assets while controlling who can access them. Scott emphasized the importance of separating insiders and vendors, and Bill highlighted the need to validate users and keep the platform free of viruses and malware. The speakers also discussed the importance of directly connecting to industrial control systems for security and accuracy, and the need for zero trust foundations in critical infrastructure security. They stressed the value of validating information from multiple sources to ensure accuracy and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Bill Johnson or visit consoleworks.com to learn more about ConsoleWorks and how it can provide secure remote access for industrial control systems.</li>
 	<li>[ ] Share the Industrial Talk Podcast on other platforms to continue educating others, collaborating on innovations, and changing the world securely.</li>
 	<li>[ ] Consider attending Distributech next year for more conversations on connecting industrial systems securely.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Remote access security in industrial environments.</h3>
<ul>
 	<li>Bill Johnson, industry expert on remote access and cybersecurity, joins the show.</li>
 	<li>Speaker discusses TDI Technologies' unique remote access solution for industrial environments.</li>
</ul><br/>
<h3>Remote access security and asset management.</h3>
<ul>
 	<li>Scott MacKenzie explains how their product validates users and controls access to assets.</li>
 	<li>Product acts as a "man in the middle" to ensure secure connections and logging of unencrypted traffic.</li>
 	<li>Bill explains how to set up the product to monitor and analyze endpoints, with onboarding assets from integrations with tools like Dragos or Nozomi.</li>
 	<li>Bill discusses how to provide credentials for endpoints, with options for either product ownership or business choice, and setting up taking a day's time.</li>
</ul><br/>
<h3>Securing remote access to critical infrastructure.</h3>
<ul>
 	<li>Speaker explains how product simplifies network access for end users.</li>
 	<li>Bill emphasizes data security and automation in connected infrastructure.</li>
</ul><br/>
<h3>Cybersecurity for critical infrastructure using data and AI.</h3>
<ul>
 	<li>Bill explains how their product collects device configuration settings directly from the endpoint.</li>
 	<li>Bill highlights the benefits of validating information from multiple sources, including devices, tools, and vendors.</li>
 	<li>Ralph wants Scott to use data from multiple sources to build a trusted picture of a device.</li>
 	<li>Bill Johnson from TDI Technologies discusses cybersecurity and remote access solutions.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BILL JOHNSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/baronpilot/" target="_blank" rel="noopener">https://www.linkedin.com/in/baronpilot/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/tditechnologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/tditechnologies/</a>

<strong>Company Website</strong>: <a href="https://www.tditechnologies.com/" target="_blank" rel="noopener">https://www.tditechnologies.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/iV8CznZ5n6w
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Bill Johnson, President and CEO of  TDi Technologies </strong>about "Protecting your connected assets with Console Works".
<div>

Scott MacKenzie and Bill Johnson discussed the challenges of remote access in industrial environments, particularly in terms of cybersecurity. Bill explained how his company's product, Console Works, provides secure remote access to assets while controlling who can access them. Scott emphasized the importance of separating insiders and vendors, and Bill highlighted the need to validate users and keep the platform free of viruses and malware. The speakers also discussed the importance of directly connecting to industrial control systems for security and accuracy, and the need for zero trust foundations in critical infrastructure security. They stressed the value of validating information from multiple sources to ensure accuracy and security.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Bill Johnson or visit consoleworks.com to learn more about ConsoleWorks and how it can provide secure remote access for industrial control systems.</li>
 	<li>[ ] Share the Industrial Talk Podcast on other platforms to continue educating others, collaborating on innovations, and changing the world securely.</li>
 	<li>[ ] Consider attending Distributech next year for more conversations on connecting industrial systems securely.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Remote access security in industrial environments.</h3>
<ul>
 	<li>Bill Johnson, industry expert on remote access and cybersecurity, joins the show.</li>
 	<li>Speaker discusses TDI Technologies' unique remote access solution for industrial environments.</li>
</ul><br/>
<h3>Remote access security and asset management.</h3>
<ul>
 	<li>Scott MacKenzie explains how their product validates users and controls access to assets.</li>
 	<li>Product acts as a "man in the middle" to ensure secure connections and logging of unencrypted traffic.</li>
 	<li>Bill explains how to set up the product to monitor and analyze endpoints, with onboarding assets from integrations with tools like Dragos or Nozomi.</li>
 	<li>Bill discusses how to provide credentials for endpoints, with options for either product ownership or business choice, and setting up taking a day's time.</li>
</ul><br/>
<h3>Securing remote access to critical infrastructure.</h3>
<ul>
 	<li>Speaker explains how product simplifies network access for end users.</li>
 	<li>Bill emphasizes data security and automation in connected infrastructure.</li>
</ul><br/>
<h3>Cybersecurity for critical infrastructure using data and AI.</h3>
<ul>
 	<li>Bill explains how their product collects device configuration settings directly from the endpoint.</li>
 	<li>Bill highlights the benefits of validating information from multiple sources, including devices, tools, and vendors.</li>
 	<li>Ralph wants Scott to use data from multiple sources to build a trusted picture of a device.</li>
 	<li>Bill Johnson from TDI Technologies discusses cybersecurity and remote access solutions.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>BILL JOHNSON'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/baronpilot/" target="_blank" rel="noopener">https://www.linkedin.com/in/baronpilot/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/tditechnologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/tditechnologies/</a>

<strong>Company Website</strong>: <a href="https://www.tditechnologies.com/" target="_blank" rel="noopener">https://www.tditechnologies.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/iV8CznZ5n6w
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/bill-johnson-tditechnologies]]></link><guid isPermaLink="false">9dd985d6-7388-4299-8a9e-77fa933cabff</guid><itunes:image href="https://artwork.captivate.fm/44036ca1-1259-4012-84f2-6b315cae7072/xEQS_ArkyeXfw8zkjOmwxXUC.png"/><pubDate>Mon, 05 Aug 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/9c476c33-dc02-40f0-ba63-a0990bcdabd2/Bill-Johnson-Console-Works-Mp3.mp3" length="30039407" type="audio/mpeg"/><itunes:duration>20:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at DistribuTech and talking to Bill Johnson, President and CEO of  TDi Technologies about &quot;Protecting your connected assets with Console Works&quot;.

Scott MacKenzie and Bill Johnson discussed the challenges of remote access in industrial environments, particularly in terms of cybersecurity. Bill explained how his company&apos;s product, Console Works, provides secure remote access to assets while controlling who can access them. Scott emphasized the importance of separating insiders and vendors, and Bill highlighted the need to validate users and keep the platform free of viruses and malware. The speakers also discussed the importance of directly connecting to industrial control systems for security and accuracy, and the need for zero trust foundations in critical infrastructure security. They stressed the value of validating information from multiple sources to ensure accuracy and security.

Action Items
[ ] Contact Bill Johnson or visit consoleworks.com to learn more about ConsoleWorks and how it can provide secure remote access for industrial control systems.
[ ] Share the Industrial Talk Podcast on other platforms to continue educating others, collaborating on innovations, and changing the world securely.
[ ] Consider attending Distributech next year for more conversations on connecting industrial systems securely.
Outline
Remote access security in industrial environments.
Bill Johnson, industry expert on remote access and cybersecurity, joins the show.
Speaker discusses TDI Technologies&apos; unique remote access solution for industrial environments.
Remote access security and asset management.
Scott MacKenzie explains how their product validates users and controls access to assets.
Product acts as a &quot;man in the middle&quot; to ensure secure connections and logging of unencrypted traffic.
Bill explains how to set up the product to monitor and analyze endpoints, with onboarding assets from integrations with tools like Dragos or Nozomi.
Bill discusses how to provide credentials for endpoints, with options for either product ownership or business choice, and setting up taking a day&apos;s time.
Securing remote access to critical infrastructure.
Speaker explains how product simplifies network access for end users.
Bill emphasizes data security and automation in connected infrastructure.
Cybersecurity for critical infrastructure using data and AI.
Bill explains how their product collects device configuration settings directly from the endpoint.
Bill highlights the benefits of validating information from multiple sources, including devices, tools, and vendors.
Ralph wants Scott to use data from multiple sources to build a trusted picture of a device.
Bill Johnson from TDI Technologies discusses cybersecurity and remote access solutions.
If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BILL JOHNSON&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/baronpilot/

Company LinkedIn: https://www.linkedin.com/company/tditechnologies/

Company Website: https://www.tditechnologies.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/24051f4d-8e9f-4cdd-9898-2e9560057054/index.html" type="text/html"/></item><item><title>Thomas de Laar with SeekInk and Holitech</title><itunes:title>Thomas de Laar with SeekInk and Holitech</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Thomas de Laar, CEO with SeekInk </strong>about "E-Paper for your smart business signage"<strong>.</strong>
<div>

Scott MacKenzie and Thomas de Laar discussed the latest advancements in e-paper display technology, including Seeking's innovations and the potential for cost reduction. They highlighted the benefits of e-paper technology, such as energy efficiency, environmental sustainability, and scalability, and explored its potential adoption across various industries. Thomas shared valuable insights on the eye-friendly nature and low power consumption of e-paper signage and provided contact information for further information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Seekink. on LinkedIn for more information.</li>
 	<li>[ ] Consider attending the IoT Solutions World Congress event next year in Barcelona.</li>
 	<li>[ ] Reach out to Scott MacKenzie on industrialtalk.com about being a guest or submitting a technology.</li>
</ul><br/>
<h2>Outline</h2>
<h3>E-paper displays for energy-saving signage and merchandising.</h3>
<ul>
 	<li>Thomas de Laar discusses his company Seekink technology at IoT Solutions World Congress in Barcelona.</li>
 	<li>Thomas, 58, with experience in semiconductor film and display technology, explains how Seeking's Inc film technology is being used to create epaper displays for various applications.</li>
 	<li>Thomas highlights the benefits of using e-paper displays, including energy efficiency and reduced paper usage.</li>
</ul><br/>
<h3>E-paper technology for smart signage and IoT applications.</h3>
<ul>
 	<li>Thomas: No size limitation for e-paper technology, can be scaled up or linked together for communication.</li>
 	<li>Thomas: Display industry undergoing a big change, with many new applications using e-paper technology.</li>
 	<li>Scott MacKenzie interviews Thomas, CEO of Seekink, about smart signage and IoT solutions.</li>
 	<li>Thomas discusses the benefits of E-paper signage, including energy efficiency and ease of use.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>THOMAS DE LAAR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thomas-de-laar-52b2125b/" target="_blank" rel="noopener">https://www.linkedin.com/in/thomas-de-laar-52b2125b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/seekink/" target="_blank" rel="noopener">https://www.linkedin.com/company/seekink/</a>

<strong>Company Website:</strong> <a href="https://www.seekink.com/" target="_blank" rel="noopener">https://www.seekink.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/SPsDB9H0ncI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Thomas de Laar, CEO with SeekInk </strong>about "E-Paper for your smart business signage"<strong>.</strong>
<div>

Scott MacKenzie and Thomas de Laar discussed the latest advancements in e-paper display technology, including Seeking's innovations and the potential for cost reduction. They highlighted the benefits of e-paper technology, such as energy efficiency, environmental sustainability, and scalability, and explored its potential adoption across various industries. Thomas shared valuable insights on the eye-friendly nature and low power consumption of e-paper signage and provided contact information for further information.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Contact Seekink. on LinkedIn for more information.</li>
 	<li>[ ] Consider attending the IoT Solutions World Congress event next year in Barcelona.</li>
 	<li>[ ] Reach out to Scott MacKenzie on industrialtalk.com about being a guest or submitting a technology.</li>
</ul><br/>
<h2>Outline</h2>
<h3>E-paper displays for energy-saving signage and merchandising.</h3>
<ul>
 	<li>Thomas de Laar discusses his company Seekink technology at IoT Solutions World Congress in Barcelona.</li>
 	<li>Thomas, 58, with experience in semiconductor film and display technology, explains how Seeking's Inc film technology is being used to create epaper displays for various applications.</li>
 	<li>Thomas highlights the benefits of using e-paper displays, including energy efficiency and reduced paper usage.</li>
</ul><br/>
<h3>E-paper technology for smart signage and IoT applications.</h3>
<ul>
 	<li>Thomas: No size limitation for e-paper technology, can be scaled up or linked together for communication.</li>
 	<li>Thomas: Display industry undergoing a big change, with many new applications using e-paper technology.</li>
 	<li>Scott MacKenzie interviews Thomas, CEO of Seekink, about smart signage and IoT solutions.</li>
 	<li>Thomas discusses the benefits of E-paper signage, including energy efficiency and ease of use.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>THOMAS DE LAAR'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thomas-de-laar-52b2125b/" target="_blank" rel="noopener">https://www.linkedin.com/in/thomas-de-laar-52b2125b/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/seekink/" target="_blank" rel="noopener">https://www.linkedin.com/company/seekink/</a>

<strong>Company Website:</strong> <a href="https://www.seekink.com/" target="_blank" rel="noopener">https://www.seekink.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/SPsDB9H0ncI
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/thomas-de-laar-with-seekink-and-holitech]]></link><guid isPermaLink="false">d92cc8b4-1ba1-4532-b7e2-8b1b34da6b4c</guid><itunes:image href="https://artwork.captivate.fm/fee0f4b7-e29e-4efc-91c1-f5393ab76fd6/7RXfFMJN1vzvwYkzQDutZvv0.png"/><pubDate>Wed, 31 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/07a43d9b-fd55-444c-9269-46750750e989/Thomas-de-Laar-Seekink-Mp3.mp3" length="18649007" type="audio/mpeg"/><itunes:duration>12:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Thomas de Laar, CEO with SeekInk about &quot;E-Paper for your smart business signage&quot;.

Scott MacKenzie and Thomas de Laar discussed the latest advancements in e-paper display technology, including Seeking&apos;s innovations and the potential for cost reduction. They highlighted the benefits of e-paper technology, such as energy efficiency, environmental sustainability, and scalability, and explored its potential adoption across various industries. Thomas shared valuable insights on the eye-friendly nature and low power consumption of e-paper signage and provided contact information for further information.

Action Items
[ ] Contact Seekink. on LinkedIn for more information.
[ ] Consider attending the IoT Solutions World Congress event next year in Barcelona.
[ ] Reach out to Scott MacKenzie on industrialtalk.com about being a guest or submitting a technology.
Outline
E-paper displays for energy-saving signage and merchandising.
Thomas de Laar discusses his company Seekink technology at IoT Solutions World Congress in Barcelona.
Thomas, 58, with experience in semiconductor film and display technology, explains how Seeking&apos;s Inc film technology is being used to create epaper displays for various applications.
Thomas highlights the benefits of using e-paper displays, including energy efficiency and reduced paper usage.
E-paper technology for smart signage and IoT applications.
Thomas: No size limitation for e-paper technology, can be scaled up or linked together for communication.
Thomas: Display industry undergoing a big change, with many new applications using e-paper technology.
Scott MacKenzie interviews Thomas, CEO of Seekink, about smart signage and IoT solutions.
Thomas discusses the benefits of E-paper signage, including energy efficiency and ease of use.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

THOMAS DE LAAR&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/thomas-de-laar-52b2125b/

Company LinkedIn: https://www.linkedin.com/company/seekink/

Company Website: https://www.seekink.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/08d9a207-00bb-41e3-84ea-2ddb541991a5/index.html" type="text/html"/></item><item><title>Christian Silbernagel with Fluke Reliability</title><itunes:title>Christian Silbernagel with Fluke Reliability</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Christian Silbernagel, Head of Sales Americas with Fluke Reliability </strong>about "Gaining time and efficiency with trustworthy data".
<div>
<div>

During the conversation, Scott MacKenzie and Christian discussed the integration of Azima's validated vibration data into Fluke's portfolio, highlighting the importance of validated data in maintenance and reliability. They also explored the potential of AI diagnostics in asset management, emphasizing efficiency and scalability gains. Finally, they discussed maximizing efficiency and retention in manufacturing, with a focus on cost savings and efficiency gains through the use of AI and other technologies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Christian on LinkedIn.</li>
 	<li>[ ] Share Chris' contact details on the Industrial Talk podcast for others to connect with him.</li>
 	<li>[ ] Continue the conversation about applying AI solutions across different industries to focus on higher value work.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Vibration data and its importance in maintenance and reliability.</h3>
<ul>
 	<li>Christian, Chris, is from Germany and has a background in reliability engineering and sales management.</li>
 	<li>Fluke reliability, Emaint, and Pruftechnik are some of the services discussed in the podcast.</li>
 	<li>Christian explains the value of Azima's 30-year vibration data set, which has been validated by experts in various environments and verticals.</li>
 	<li>The data set is unique in its scale and quality, with trillions of data points validated by cat 3 and 4 specialists, making it a valuable engine for feeding and getting output.</li>
</ul><br/>
<h3>Leveraging AI for vibration analysis and predictive maintenance to save time and increase efficiency.</h3>
<ul>
 	<li>Christian: AI diagnostic capability will revolutionize asset management industry.</li>
 	<li>Scott MacKenzie: Technology will leverage business innovation and efficiency in asset management.</li>
 	<li>Christian emphasizes the importance of "buying time" by automating manual tasks, allowing for more meaningful work.</li>
 	<li>The speaker believes that measuring return on invest is not the only KPI, and highlights the potential for cost savings through automation.</li>
 	<li>Scott MacKenzie and Christian discuss AI-powered Azima for repair optimization.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRISTIAN SILBERNAGEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/christian-s-55245099/" target="_blank" rel="noopener">https://www.linkedin.com/in/christian-s-55245099/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yD2DpWJLXYU
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Christian Silbernagel, Head of Sales Americas with Fluke Reliability </strong>about "Gaining time and efficiency with trustworthy data".
<div>
<div>

During the conversation, Scott MacKenzie and Christian discussed the integration of Azima's validated vibration data into Fluke's portfolio, highlighting the importance of validated data in maintenance and reliability. They also explored the potential of AI diagnostics in asset management, emphasizing efficiency and scalability gains. Finally, they discussed maximizing efficiency and retention in manufacturing, with a focus on cost savings and efficiency gains through the use of AI and other technologies.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Christian on LinkedIn.</li>
 	<li>[ ] Share Chris' contact details on the Industrial Talk podcast for others to connect with him.</li>
 	<li>[ ] Continue the conversation about applying AI solutions across different industries to focus on higher value work.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Vibration data and its importance in maintenance and reliability.</h3>
<ul>
 	<li>Christian, Chris, is from Germany and has a background in reliability engineering and sales management.</li>
 	<li>Fluke reliability, Emaint, and Pruftechnik are some of the services discussed in the podcast.</li>
 	<li>Christian explains the value of Azima's 30-year vibration data set, which has been validated by experts in various environments and verticals.</li>
 	<li>The data set is unique in its scale and quality, with trillions of data points validated by cat 3 and 4 specialists, making it a valuable engine for feeding and getting output.</li>
</ul><br/>
<h3>Leveraging AI for vibration analysis and predictive maintenance to save time and increase efficiency.</h3>
<ul>
 	<li>Christian: AI diagnostic capability will revolutionize asset management industry.</li>
 	<li>Scott MacKenzie: Technology will leverage business innovation and efficiency in asset management.</li>
 	<li>Christian emphasizes the importance of "buying time" by automating manual tasks, allowing for more meaningful work.</li>
 	<li>The speaker believes that measuring return on invest is not the only KPI, and highlights the potential for cost savings through automation.</li>
 	<li>Scott MacKenzie and Christian discuss AI-powered Azima for repair optimization.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>CHRISTIAN SILBERNAGEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/christian-s-55245099/" target="_blank" rel="noopener">https://www.linkedin.com/in/christian-s-55245099/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/yD2DpWJLXYU
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/christian-silbernagel-flukereliability]]></link><guid isPermaLink="false">b1213120-5694-4f36-bbda-4939f803a893</guid><itunes:image href="https://artwork.captivate.fm/b17d270e-7e83-4d44-8224-c5b4be627d8f/4mC8NkqLpeJLZDaaNAV9Gp93.png"/><pubDate>Mon, 29 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/5094df74-a938-4667-9a41-0a9aae8d7417/Christian-Silbernagel-Mp3.mp3" length="21508847" type="audio/mpeg"/><itunes:duration>14:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at Xcelerate 24 and talking to Christian Silbernagel, Head of Sales Americas with Fluke Reliability about &quot;Gaining time and efficiency with trustworthy data&quot;.

During the conversation, Scott MacKenzie and Christian discussed the integration of Azima&apos;s validated vibration data into Fluke&apos;s portfolio, highlighting the importance of validated data in maintenance and reliability. They also explored the potential of AI diagnostics in asset management, emphasizing efficiency and scalability gains. Finally, they discussed maximizing efficiency and retention in manufacturing, with a focus on cost savings and efficiency gains through the use of AI and other technologies.

Action Items
[ ] Connect with Christian on LinkedIn.
[ ] Share Chris&apos; contact details on the Industrial Talk podcast for others to connect with him.
[ ] Continue the conversation about applying AI solutions across different industries to focus on higher value work.
Outline
Vibration data and its importance in maintenance and reliability.
Christian, Chris, is from Germany and has a background in reliability engineering and sales management.
Fluke reliability, Emaint, and Pruftechnik are some of the services discussed in the podcast.
Christian explains the value of Azima&apos;s 30-year vibration data set, which has been validated by experts in various environments and verticals.
The data set is unique in its scale and quality, with trillions of data points validated by cat 3 and 4 specialists, making it a valuable engine for feeding and getting output.
Leveraging AI for vibration analysis and predictive maintenance to save time and increase efficiency.
Christian: AI diagnostic capability will revolutionize asset management industry.
Scott MacKenzie: Technology will leverage business innovation and efficiency in asset management.
Christian emphasizes the importance of &quot;buying time&quot; by automating manual tasks, allowing for more meaningful work.
The speaker believes that measuring return on invest is not the only KPI, and highlights the potential for cost savings through automation.
Scott MacKenzie and Christian discuss AI-powered Azima for repair optimization.

If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHRISTIAN SILBERNAGEL&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/christian-s-55245099/

Company LinkedIn: https://www.linkedin.com/company/fluke-reliability/

Company Website: https://reliability.fluke.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/12a42a8b-7168-41a4-8edd-25ad44c543bf/index.html" type="text/html"/></item><item><title>Justin Semas with Arrow Engine</title><itunes:title>Justin Semas with Arrow Engine</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Justin Semas, Sr. Sales Engineer with Arrow Engine and Compression Company </strong>about "Custom power generation solutions for remote assets".
<div>

Scott MacKenzie and Justin Seamas discussed the latest advancements in power generation, including innovations in the oil and gas industry and Aero Engine's unique approach. They also discussed tailored customer support and solutions, particularly in remote areas where the grid is not expanded. Finally, they emphasized the importance of connecting with industry experts for collaboration and innovation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Justin on LinkedIn for more information on Aero Engine's inline engine solutions for power generation.</li>
 	<li>[ ] Share contact details for Justin and Aero Engine on the Industrial Talk podcast for listeners to follow up.</li>
 	<li>[ ] Encourage any companies with innovative solutions or those wanting to be interviewed on the podcast to connect with Scott on Industrial Talk.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Power generation and rotating equipment at Power Gen conference.</h3>
<ul>
 	<li>Justin Seamas, Arrow Engine, discusses innovation and problem-solving at POWERGEN 2024.</li>
 	<li>Scott MacKenzie interviews Justin, highlighting his company's progress and industry insights.</li>
 	<li>Speaker 1 highlights Aero Engine Company's long history in power generation, from natural gas engines to rotating equipment.</li>
</ul><br/>
<h3>Providing energy solutions for remote areas.</h3>
<ul>
 	<li>Justin discusses providing tailored customer support for natural gas solutions.</li>
 	<li>Justin explains how Arrow Engines provide power for remote oil pumping operations, using gas from the well to generate electricity.</li>
 	<li>Justin highlights the efficiency and certification of Arrow Engines, which can run 365 days a year, making power for the pump jack.</li>
</ul><br/>
<h3>Power generation and engine technology with Justin from Aero Engine.</h3>
<ul>
 	<li>Scott MacKenzie and Justin discuss the maturity of the oil industry and potential changes in the future.</li>
 	<li>Justin mentions distributors and OEMs moving engines around as needed, and an older engine being rebuilt 20 times and still in operation.</li>
 	<li>Justin discusses various use cases for their engines, including power generation and hydraulic power units.</li>
 	<li>Justin highlights the adaptive generator and power take-off features of their engines, and how they can be used in different applications.</li>
 	<li>Justin from Aero Engine shares insights on power generation and technology innovation.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JUSTIN SEMAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/justin-semas-mba-1bb0b2a3/" target="_blank" rel="noopener">https://www.linkedin.com/in/justin-semas-mba-1bb0b2a3/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/arrow-engine-company/" target="_blank" rel="noopener">https://www.linkedin.com/company/arrow-engine-company/</a>

<strong>Company Website:</strong>  <a href="https://www.arrowengine.com/" target="_blank" rel="noopener">https://www.arrowengine.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3lpyR775LkY
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Justin Semas, Sr. Sales Engineer with Arrow Engine and Compression Company </strong>about "Custom power generation solutions for remote assets".
<div>

Scott MacKenzie and Justin Seamas discussed the latest advancements in power generation, including innovations in the oil and gas industry and Aero Engine's unique approach. They also discussed tailored customer support and solutions, particularly in remote areas where the grid is not expanded. Finally, they emphasized the importance of connecting with industry experts for collaboration and innovation.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Justin on LinkedIn for more information on Aero Engine's inline engine solutions for power generation.</li>
 	<li>[ ] Share contact details for Justin and Aero Engine on the Industrial Talk podcast for listeners to follow up.</li>
 	<li>[ ] Encourage any companies with innovative solutions or those wanting to be interviewed on the podcast to connect with Scott on Industrial Talk.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Power generation and rotating equipment at Power Gen conference.</h3>
<ul>
 	<li>Justin Seamas, Arrow Engine, discusses innovation and problem-solving at POWERGEN 2024.</li>
 	<li>Scott MacKenzie interviews Justin, highlighting his company's progress and industry insights.</li>
 	<li>Speaker 1 highlights Aero Engine Company's long history in power generation, from natural gas engines to rotating equipment.</li>
</ul><br/>
<h3>Providing energy solutions for remote areas.</h3>
<ul>
 	<li>Justin discusses providing tailored customer support for natural gas solutions.</li>
 	<li>Justin explains how Arrow Engines provide power for remote oil pumping operations, using gas from the well to generate electricity.</li>
 	<li>Justin highlights the efficiency and certification of Arrow Engines, which can run 365 days a year, making power for the pump jack.</li>
</ul><br/>
<h3>Power generation and engine technology with Justin from Aero Engine.</h3>
<ul>
 	<li>Scott MacKenzie and Justin discuss the maturity of the oil industry and potential changes in the future.</li>
 	<li>Justin mentions distributors and OEMs moving engines around as needed, and an older engine being rebuilt 20 times and still in operation.</li>
 	<li>Justin discusses various use cases for their engines, including power generation and hydraulic power units.</li>
 	<li>Justin highlights the adaptive generator and power take-off features of their engines, and how they can be used in different applications.</li>
 	<li>Justin from Aero Engine shares insights on power generation and technology innovation.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JUSTIN SEMAS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/justin-semas-mba-1bb0b2a3/" target="_blank" rel="noopener">https://www.linkedin.com/in/justin-semas-mba-1bb0b2a3/</a>

<strong>Company LinkedIn:</strong>  <a href="https://www.linkedin.com/company/arrow-engine-company/" target="_blank" rel="noopener">https://www.linkedin.com/company/arrow-engine-company/</a>

<strong>Company Website:</strong>  <a href="https://www.arrowengine.com/" target="_blank" rel="noopener">https://www.arrowengine.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/3lpyR775LkY
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/justin-semas-arrowengine]]></link><guid isPermaLink="false">51bf2935-4161-4b3c-bf94-d798044a4b71</guid><itunes:image href="https://artwork.captivate.fm/b8770d0a-cfda-4d5d-9ed5-d539040f7c7e/wZk9sb-GfNQWJeW2N4sVUwAd.png"/><pubDate>Fri, 26 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/f2888f80-1222-446e-b3eb-cbe5c654f4e2/Justin-Semas-Mp3.mp3" length="21127535" type="audio/mpeg"/><itunes:duration>14:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at PowerGen and talking to Justin Semas, Sr. Sales Engineer with Arrow Engine and Compression Company about &quot;Custom power generation solutions for remote assets&quot;.

Scott MacKenzie and Justin Seamas discussed the latest advancements in power generation, including innovations in the oil and gas industry and Aero Engine&apos;s unique approach. They also discussed tailored customer support and solutions, particularly in remote areas where the grid is not expanded. Finally, they emphasized the importance of connecting with industry experts for collaboration and innovation.

Action Items
[ ] Connect with Justin on LinkedIn for more information on Aero Engine&apos;s inline engine solutions for power generation.
[ ] Share contact details for Justin and Aero Engine on the Industrial Talk podcast for listeners to follow up.
[ ] Encourage any companies with innovative solutions or those wanting to be interviewed on the podcast to connect with Scott on Industrial Talk.
Outline
Power generation and rotating equipment at Power Gen conference.
Justin Seamas, Arrow Engine, discusses innovation and problem-solving at POWERGEN 2024.
Scott MacKenzie interviews Justin, highlighting his company&apos;s progress and industry insights.
Speaker 1 highlights Aero Engine Company&apos;s long history in power generation, from natural gas engines to rotating equipment.
Providing energy solutions for remote areas.
Justin discusses providing tailored customer support for natural gas solutions.
Justin explains how Arrow Engines provide power for remote oil pumping operations, using gas from the well to generate electricity.
Justin highlights the efficiency and certification of Arrow Engines, which can run 365 days a year, making power for the pump jack.
Power generation and engine technology with Justin from Aero Engine.
Scott MacKenzie and Justin discuss the maturity of the oil industry and potential changes in the future.
Justin mentions distributors and OEMs moving engines around as needed, and an older engine being rebuilt 20 times and still in operation.
Justin discusses various use cases for their engines, including power generation and hydraulic power units.
Justin highlights the adaptive generator and power take-off features of their engines, and how they can be used in different applications.
Justin from Aero Engine shares insights on power generation and technology innovation.
If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JUSTIN SEMAS&apos; CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/justin-semas-mba-1bb0b2a3/

Company LinkedIn:  https://www.linkedin.com/company/arrow-engine-company/

Company Website:  https://www.arrowengine.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/f972cf72-6799-4d64-80b4-15782fae3506/index.html" type="text/html"/></item><item><title>Pieter van Schalkwyk with XMPRO</title><itunes:title>Pieter van Schalkwyk with XMPRO</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Pieter van Schalkwyk, CEO of XMPRO </strong>about "Successful solutions and tools to implement your Digital Twin strategy".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Pieter discussed the potential of digital twin technology in the industrial sector, emphasizing the need for standards and proper implementation to achieve real business value. They highlighted the importance of digital twins in addressing business problems and achieving ROI, particularly in asset-intensive industries like oil and gas, mining, energy, and utilities. The conversation emphasized the significance of digital twin technology in improving efficiency, reducing costs, and enhancing decision-making in these industries.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Pieter van Schalkwyk on LinkedIn</li>
 	<li>[ ] Read Peter's book on building industrial digital twins using Azure Digital Twin</li>
 	<li>[ ] Promote your podcast or technology on the industrial talk platform</li>
 	<li>[ ] Reach out to Peter for more information on digital twin implementation and the periodic table</li>
</ul><br/>
<h2>Outline</h2>
<h3>Digital twin technology and its challenges.</h3>
<ul>
 	<li>Peter, CEO of XMPro, discusses digital twin technology at OMG's Q1 meeting.</li>
 	<li>Pieter highlights increasing complexity in digital twin technology, emphasizing need for standards and interoperability.</li>
</ul><br/>
<h3>Digital twin capabilities and their importance in business.</h3>
<ul>
 	<li>Pieter explains technology-agnostic approach to digital twins, focusing on business value.</li>
 	<li>Pieter emphasizes the importance of understanding capabilities in the digital twin context.</li>
 	<li>Pieter and Scott MacKenzie discuss how to identify and prioritize capabilities in an organization.</li>
 	<li>Pieter discusses vetting capabilities for digital twin technology with industry practitioners and DTC members.</li>
</ul><br/>
<h3>Digital twin technology and its applications in various industries.</h3>
<ul>
 	<li>Pieter suggests expanding the digital twin standard to include emerging technologies like Gen AI, while also making it machine-readable for easier adoption and compliance.</li>
 	<li>Scott MacKenzie appreciates the simplicity of the digital twin standard, which allows for easy explanation and understanding, even for non-technical individuals.</li>
 	<li>Pieter MacKenzie, CEO of XM Pro, discusses digital twin technology and its applications in asset-intensive industries.</li>
 	<li>Pieter encourages listeners to reach out to him on LinkedIn for more information and collaboration.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PIETER VAN SCHALKWYK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pietervs/" target="_blank" rel="noopener">https://www.linkedin.com/in/pietervs/</a>

<strong>Company LinkedIn</strong>: <a href="https://www.linkedin.com/company/xmpro-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/xmpro-inc/</a>

<strong>Company Website:</strong> <a href="https://xmpro.com/" target="_blank" rel="noopener">https://xmpro.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/4CoPRpZNGp0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Pieter van Schalkwyk, CEO of XMPRO </strong>about "Successful solutions and tools to implement your Digital Twin strategy".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Pieter discussed the potential of digital twin technology in the industrial sector, emphasizing the need for standards and proper implementation to achieve real business value. They highlighted the importance of digital twins in addressing business problems and achieving ROI, particularly in asset-intensive industries like oil and gas, mining, energy, and utilities. The conversation emphasized the significance of digital twin technology in improving efficiency, reducing costs, and enhancing decision-making in these industries.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with Pieter van Schalkwyk on LinkedIn</li>
 	<li>[ ] Read Peter's book on building industrial digital twins using Azure Digital Twin</li>
 	<li>[ ] Promote your podcast or technology on the industrial talk platform</li>
 	<li>[ ] Reach out to Peter for more information on digital twin implementation and the periodic table</li>
</ul><br/>
<h2>Outline</h2>
<h3>Digital twin technology and its challenges.</h3>
<ul>
 	<li>Peter, CEO of XMPro, discusses digital twin technology at OMG's Q1 meeting.</li>
 	<li>Pieter highlights increasing complexity in digital twin technology, emphasizing need for standards and interoperability.</li>
</ul><br/>
<h3>Digital twin capabilities and their importance in business.</h3>
<ul>
 	<li>Pieter explains technology-agnostic approach to digital twins, focusing on business value.</li>
 	<li>Pieter emphasizes the importance of understanding capabilities in the digital twin context.</li>
 	<li>Pieter and Scott MacKenzie discuss how to identify and prioritize capabilities in an organization.</li>
 	<li>Pieter discusses vetting capabilities for digital twin technology with industry practitioners and DTC members.</li>
</ul><br/>
<h3>Digital twin technology and its applications in various industries.</h3>
<ul>
 	<li>Pieter suggests expanding the digital twin standard to include emerging technologies like Gen AI, while also making it machine-readable for easier adoption and compliance.</li>
 	<li>Scott MacKenzie appreciates the simplicity of the digital twin standard, which allows for easy explanation and understanding, even for non-technical individuals.</li>
 	<li>Pieter MacKenzie, CEO of XM Pro, discusses digital twin technology and its applications in asset-intensive industries.</li>
 	<li>Pieter encourages listeners to reach out to him on LinkedIn for more information and collaboration.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PIETER VAN SCHALKWYK'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/pietervs/" target="_blank" rel="noopener">https://www.linkedin.com/in/pietervs/</a>

<strong>Company LinkedIn</strong>: <a href="https://www.linkedin.com/company/xmpro-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/xmpro-inc/</a>

<strong>Company Website:</strong> <a href="https://xmpro.com/" target="_blank" rel="noopener">https://xmpro.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/4CoPRpZNGp0
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/pieter-van-schalkwyk-xmpro]]></link><guid isPermaLink="false">2417d2c3-b743-45e2-a848-be93ceeb0f5b</guid><itunes:image href="https://artwork.captivate.fm/99ba6543-94dd-4f32-a863-b55f0625bd52/TvTPRgabrmsixpmRedNa-aED.png"/><pubDate>Wed, 24 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/5a905b6e-e468-4c3d-9c16-eee526a011e9/Pieter-van-Schalkwyk-XMPro-Mp3.mp3" length="23122223" type="audio/mpeg"/><itunes:duration>16:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Pieter van Schalkwyk, CEO of XMPRO about &quot;Successful solutions and tools to implement your Digital Twin strategy&quot;.

Scott MacKenzie and Pieter discussed the potential of digital twin technology in the industrial sector, emphasizing the need for standards and proper implementation to achieve real business value. They highlighted the importance of digital twins in addressing business problems and achieving ROI, particularly in asset-intensive industries like oil and gas, mining, energy, and utilities. The conversation emphasized the significance of digital twin technology in improving efficiency, reducing costs, and enhancing decision-making in these industries.

Action Items
[ ] Connect with Pieter van Schalkwyk on LinkedIn
[ ] Read Peter&apos;s book on building industrial digital twins using Azure Digital Twin
[ ] Promote your podcast or technology on the industrial talk platform
[ ] Reach out to Peter for more information on digital twin implementation and the periodic table
Outline
Digital twin technology and its challenges.
Peter, CEO of XMPro, discusses digital twin technology at OMG&apos;s Q1 meeting.
Pieter highlights increasing complexity in digital twin technology, emphasizing need for standards and interoperability.
Digital twin capabilities and their importance in business.
Pieter explains technology-agnostic approach to digital twins, focusing on business value.
Pieter emphasizes the importance of understanding capabilities in the digital twin context.
Pieter and Scott MacKenzie discuss how to identify and prioritize capabilities in an organization.
Pieter discusses vetting capabilities for digital twin technology with industry practitioners and DTC members.
Digital twin technology and its applications in various industries.
Pieter suggests expanding the digital twin standard to include emerging technologies like Gen AI, while also making it machine-readable for easier adoption and compliance.
Scott MacKenzie appreciates the simplicity of the digital twin standard, which allows for easy explanation and understanding, even for non-technical individuals.
Pieter MacKenzie, CEO of XM Pro, discusses digital twin technology and its applications in asset-intensive industries.
Pieter encourages listeners to reach out to him on LinkedIn for more information and collaboration.

If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PIETER VAN SCHALKWYK&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/pietervs/

Company LinkedIn: https://www.linkedin.com/company/xmpro-inc/

Company Website: https://xmpro.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/2e1bc29c-fd5f-4884-aa5a-50cf4837f51e/index.html" type="text/html"/></item><item><title>Paula Batlle and Victor Segura with Batlle Group</title><itunes:title>Paula Batlle and Victor Segura with Batlle Group</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group </strong>about "Solutions to Ensure your Industrial Brand Aligns with Your Solution"<strong>.</strong>
<div>

Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company's values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Paula on LinkedIn for more information about improving brands.</li>
 	<li>[ ] Contact Victor via their website www.batllegroup.com or LinkedIn to learn more about their branding services.</li>
 	<li>[ ] Attend the IoT Solutions World Congress in Barcelona or similar events to learn and connect with digital experts.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Branding and marketing for startups and established companies.</h3>
<ul>
 	<li>Scott welcomes listeners to the industrial talk podcast and highlights the importance of digital transformation.</li>
 	<li>Scott MacKenzie agrees with Victor that digitalization is a mindset and a movement that requires a long-term commitment.</li>
 	<li>Scott MacKenzie: Branding crucial for small companies, especially in tech and innovation.</li>
 	<li>Paula: Branding important for companies with limited resources, focus on key areas.</li>
 	<li>Victor emphasizes importance of branding for startups, citing need for education and understanding.</li>
</ul><br/>
<h3>Branding, logo design, and marketing strategy.</h3>
<ul>
 	<li>Founder/CEO must understand brand ecosystem to communicate effectively to customers and employees.</li>
 	<li>Speakers discuss the importance of branding and its impact on marketing strategies.</li>
 	<li>Creative team with 20 years of experience transforms ideas into something specific and bold.</li>
</ul><br/>
<h3>Branding and aligning stakeholders for business success.</h3>
<ul>
 	<li>Paula discusses the importance of having all stakeholders in one room to represent the brand and identify pain points and opportunities.</li>
 	<li>Victor describes the process of building a brand, including research, market analysis, and communication across different platforms.</li>
 	<li>Paula explains that a proof of alignment is provided through client feedback and research.</li>
 	<li>Scott MacKenzie emphasizes the importance of nailing down the brand for competitive advantage.</li>
 	<li>Victor and Paula discuss branding and collaboration at IoT Solutions World Congress.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAULA BATLLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paulabatlledesign/" target="_blank" rel="noopener">https://www.linkedin.com/in/paulabatlledesign/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/batllegroup/" target="_blank" rel="noopener">https://www.linkedin.com/company/batllegroup/</a>

<strong>Company Website:</strong> <a href="https://batllegroup.com/" target="_blank" rel="noopener">https://batllegroup.com/</a>
<h2>VICTOR SEGURA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/victorsegurabusinessdeveloper" target="_blank" rel="noopener">https://www.linkedin.com/in/victorsegurabusinessdeveloper</a>/
<h2>PODCAST VIDEO:</h2>
https://youtu.be/WhJrUEQ3cic
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group </strong>about "Solutions to Ensure your Industrial Brand Aligns with Your Solution"<strong>.</strong>
<div>

Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company's values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Paula on LinkedIn for more information about improving brands.</li>
 	<li>[ ] Contact Victor via their website www.batllegroup.com or LinkedIn to learn more about their branding services.</li>
 	<li>[ ] Attend the IoT Solutions World Congress in Barcelona or similar events to learn and connect with digital experts.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Branding and marketing for startups and established companies.</h3>
<ul>
 	<li>Scott welcomes listeners to the industrial talk podcast and highlights the importance of digital transformation.</li>
 	<li>Scott MacKenzie agrees with Victor that digitalization is a mindset and a movement that requires a long-term commitment.</li>
 	<li>Scott MacKenzie: Branding crucial for small companies, especially in tech and innovation.</li>
 	<li>Paula: Branding important for companies with limited resources, focus on key areas.</li>
 	<li>Victor emphasizes importance of branding for startups, citing need for education and understanding.</li>
</ul><br/>
<h3>Branding, logo design, and marketing strategy.</h3>
<ul>
 	<li>Founder/CEO must understand brand ecosystem to communicate effectively to customers and employees.</li>
 	<li>Speakers discuss the importance of branding and its impact on marketing strategies.</li>
 	<li>Creative team with 20 years of experience transforms ideas into something specific and bold.</li>
</ul><br/>
<h3>Branding and aligning stakeholders for business success.</h3>
<ul>
 	<li>Paula discusses the importance of having all stakeholders in one room to represent the brand and identify pain points and opportunities.</li>
 	<li>Victor describes the process of building a brand, including research, market analysis, and communication across different platforms.</li>
 	<li>Paula explains that a proof of alignment is provided through client feedback and research.</li>
 	<li>Scott MacKenzie emphasizes the importance of nailing down the brand for competitive advantage.</li>
 	<li>Victor and Paula discuss branding and collaboration at IoT Solutions World Congress.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>PAULA BATLLE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paulabatlledesign/" target="_blank" rel="noopener">https://www.linkedin.com/in/paulabatlledesign/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/batllegroup/" target="_blank" rel="noopener">https://www.linkedin.com/company/batllegroup/</a>

<strong>Company Website:</strong> <a href="https://batllegroup.com/" target="_blank" rel="noopener">https://batllegroup.com/</a>
<h2>VICTOR SEGURA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/victorsegurabusinessdeveloper" target="_blank" rel="noopener">https://www.linkedin.com/in/victorsegurabusinessdeveloper</a>/
<h2>PODCAST VIDEO:</h2>
https://youtu.be/WhJrUEQ3cic
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/paula-batlle-and-victor-segura-with-batlle-group]]></link><guid isPermaLink="false">8cc17bd8-5ded-4440-84d7-08fd6e628fcb</guid><itunes:image href="https://artwork.captivate.fm/95645687-2c70-466b-aaf7-e81439ebbfe6/GWfaI_tBShwdFVkw2D8CzfHC.png"/><pubDate>Mon, 22 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/1f750be4-f178-4099-95f8-07b695e3a05c/Paula-and-Victor-Batlle-Group-Mp3.mp3" length="31516271" type="audio/mpeg"/><itunes:duration>21:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group about &quot;Solutions to Ensure your Industrial Brand Aligns with Your Solution&quot;.

Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company&apos;s values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.

Action Items
[ ] Reach out to Paula on LinkedIn for more information about improving brands.
[ ] Contact Victor via their website www.batllegroup.com or LinkedIn to learn more about their branding services.
[ ] Attend the IoT Solutions World Congress in Barcelona or similar events to learn and connect with digital experts.
Outline
Branding and marketing for startups and established companies.
Scott welcomes listeners to the industrial talk podcast and highlights the importance of digital transformation.
Scott MacKenzie agrees with Victor that digitalization is a mindset and a movement that requires a long-term commitment.
Scott MacKenzie: Branding crucial for small companies, especially in tech and innovation.
Paula: Branding important for companies with limited resources, focus on key areas.
Victor emphasizes importance of branding for startups, citing need for education and understanding.
Branding, logo design, and marketing strategy.
Founder/CEO must understand brand ecosystem to communicate effectively to customers and employees.
Speakers discuss the importance of branding and its impact on marketing strategies.
Creative team with 20 years of experience transforms ideas into something specific and bold.
Branding and aligning stakeholders for business success.
Paula discusses the importance of having all stakeholders in one room to represent the brand and identify pain points and opportunities.
Victor describes the process of building a brand, including research, market analysis, and communication across different platforms.
Paula explains that a proof of alignment is provided through client feedback and research.
Scott MacKenzie emphasizes the importance of nailing down the brand for competitive advantage.
Victor and Paula discuss branding and collaboration at IoT Solutions World Congress.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PAULA BATLLE&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/paulabatlledesign/

Company LinkedIn: https://www.linkedin.com/company/batllegroup/

Company Website: https://batllegroup.com/

VICTOR SEGURA&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/victorsegurabusinessdeveloper/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/d6804ce2-b586-472c-ac3a-c12d093b8d8d/index.html" type="text/html"/></item><item><title>John Gounaris with G&amp;W Electric</title><itunes:title>John Gounaris with G&amp;W Electric</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is chatting with <b>John Gounaris, Vice President at G&amp;W Electric Company </b>about “The monumental changes impacting the utility market”.
<div>
<div>

Scott MacKenzie and John from G&amp;W Electric discussed the challenges faced by the utility industry, including technological advancements, shifting consumer preferences, and the need for a more decentralized grid. John shared his 20+ years of experience, highlighting the importance of innovation, collaboration, and data-driven insights to adapt to these changes. Scott joined the conversation and emphasized the need for utilities to be more nimble and adaptable, and for regulatory evolution to accommodate the integration of inverter-based resources.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with John on LinkedIn or visit G&amp;W Electric's website (gwel.ec) for more information on their solutions.</li>
 	<li>[ ] Promote an industrial technology or podcast on the Industrial Talk platform to target the industry audience.</li>
 	<li>[ ] Consider partnering with G&amp;W Electric to find problems on the grid worth solving through custom engineered solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Utilities, power generation, and industry challenges with John from GE.</h3>
<ul>
 	<li>John Gounaris discusses challenges in the utility space with Scott MacKenzie.</li>
 	<li>Scott MacKenzie highlights the importance of podcasts for industry marketing and offers help in starting a podcast on Industrial Talk.</li>
 	<li>Scott MacKenzie emphasizes the importance of providing solutions to industry leaders.</li>
</ul><br/>
<h3>Solar eclipse and utility industry changes with 20+ year veteran.</h3>
<ul>
 	<li>John expresses excitement to be back home after a week in Canada, mentioning the solar eclipse and its potential impact on small communities.</li>
 	<li>John shares personal background, including their role in the utility industry, before discussing G&amp;W's role in facilitating the industry's transition.</li>
</ul><br/>
<h3>The challenges of adapting to a changing electric power industry.</h3>
<ul>
 	<li>John highlights slow change in industry due to conservative mindset and need for reliable power.</li>
 	<li>Climate change impacts industry, causing more extreme weather events and pressure to green power production.</li>
 	<li>John: Decentralized grid with renewables, inverter-based resources, and baseload power.</li>
 	<li>Utilities need to be nimble in face of changing market dynamics and technological advancements.</li>
 	<li>John discusses the challenges of integrating renewable energy sources into the grid, including technical, regulatory, and knowledge gaps.</li>
 	<li>Utilities face a retirement wave, with experienced workers exiting the workforce and younger, less experienced replacements entering, creating a knowledge gap.</li>
</ul><br/>
<h3>Balancing grid transformation with affordability and reliability.</h3>
<ul>
 	<li>Utilities must adapt to changing power grid dynamics while managing consumer expectations.</li>
 	<li>John highlights the need for regulatory evolution to ensure affordable electricity for society.</li>
</ul><br/>
<h3>Improving grid efficiency and affordability for renewable energy sources.</h3>
<ul>
 	<li>John highlights the need for transmission reforms to integrate solar and wind resources into the grid, particularly in areas with high sunlight and wind resources.</li>
 	<li>John suggests building high-voltage DC technology to efficiently transmit power from one region to another, citing examples from China and Europe.</li>
 	<li>John: Need regulatory structures to help utilities upgrade transmission lines (28:13)</li>
 	<li>John: Electrification and decarbonization will require more generation capacity (28:13)</li>
</ul><br/>
<h3>The growth of electric power demand due to AI and data centers.</h3>
<ul>
 	<li>John: Data centers for AI and machine learning consume several times more power than standard data centers.</li>
 	<li>John: Projections suggest that data centers could use up all available electric power within 10 years.</li>
 	<li>G&amp;W has been well-positioned for transformation due to its customer focus and innovative products.</li>
 	<li>G&amp;W's custom engineering and new technology adoption have been key to its success.</li>
</ul><br/>
<h3>Utilizing AI and IoT to improve grid stability and efficiency.</h3>
<ul>
 	<li>GW Energy partners with utilities to find problem-solving opportunities on the grid.</li>
 	<li>Utilities demand faster insights and data to respond rapidly to changes in the market.</li>
 	<li>Utilities can add intelligence to switching products to increase grid visibility and stability.</li>
 	<li>Companies like G&amp;W are working to make insights from grid intelligence actionable for utilities.</li>
 	<li>John from G&amp;W Electric discusses their company's solutions for the utility industry.</li>
 	<li>John encourages listeners to connect with him and learn more about G&amp;W Electric's offerings.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOHN GOUNARIS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-gounaris-52808a4/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-gounaris-52808a4/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/g&amp;w-electric-co-/" target="_blank" rel="noopener">https://www.linkedin.com/company/g&amp;w-electric-co-/</a>

<strong>Company Website: </strong><a href="https://www.gwelectric.com/" target="_blank" rel="noopener">https://www.gwelectric.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/kIi6B9Gyqhc
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a>

<strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a>

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com" target="_blank" rel="noopener">https://hitachids.com</a>/

<strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>

</div>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is chatting with <b>John Gounaris, Vice President at G&amp;W Electric Company </b>about “The monumental changes impacting the utility market”.
<div>
<div>

Scott MacKenzie and John from G&amp;W Electric discussed the challenges faced by the utility industry, including technological advancements, shifting consumer preferences, and the need for a more decentralized grid. John shared his 20+ years of experience, highlighting the importance of innovation, collaboration, and data-driven insights to adapt to these changes. Scott joined the conversation and emphasized the need for utilities to be more nimble and adaptable, and for regulatory evolution to accommodate the integration of inverter-based resources.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Connect with John on LinkedIn or visit G&amp;W Electric's website (gwel.ec) for more information on their solutions.</li>
 	<li>[ ] Promote an industrial technology or podcast on the Industrial Talk platform to target the industry audience.</li>
 	<li>[ ] Consider partnering with G&amp;W Electric to find problems on the grid worth solving through custom engineered solutions.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Utilities, power generation, and industry challenges with John from GE.</h3>
<ul>
 	<li>John Gounaris discusses challenges in the utility space with Scott MacKenzie.</li>
 	<li>Scott MacKenzie highlights the importance of podcasts for industry marketing and offers help in starting a podcast on Industrial Talk.</li>
 	<li>Scott MacKenzie emphasizes the importance of providing solutions to industry leaders.</li>
</ul><br/>
<h3>Solar eclipse and utility industry changes with 20+ year veteran.</h3>
<ul>
 	<li>John expresses excitement to be back home after a week in Canada, mentioning the solar eclipse and its potential impact on small communities.</li>
 	<li>John shares personal background, including their role in the utility industry, before discussing G&amp;W's role in facilitating the industry's transition.</li>
</ul><br/>
<h3>The challenges of adapting to a changing electric power industry.</h3>
<ul>
 	<li>John highlights slow change in industry due to conservative mindset and need for reliable power.</li>
 	<li>Climate change impacts industry, causing more extreme weather events and pressure to green power production.</li>
 	<li>John: Decentralized grid with renewables, inverter-based resources, and baseload power.</li>
 	<li>Utilities need to be nimble in face of changing market dynamics and technological advancements.</li>
 	<li>John discusses the challenges of integrating renewable energy sources into the grid, including technical, regulatory, and knowledge gaps.</li>
 	<li>Utilities face a retirement wave, with experienced workers exiting the workforce and younger, less experienced replacements entering, creating a knowledge gap.</li>
</ul><br/>
<h3>Balancing grid transformation with affordability and reliability.</h3>
<ul>
 	<li>Utilities must adapt to changing power grid dynamics while managing consumer expectations.</li>
 	<li>John highlights the need for regulatory evolution to ensure affordable electricity for society.</li>
</ul><br/>
<h3>Improving grid efficiency and affordability for renewable energy sources.</h3>
<ul>
 	<li>John highlights the need for transmission reforms to integrate solar and wind resources into the grid, particularly in areas with high sunlight and wind resources.</li>
 	<li>John suggests building high-voltage DC technology to efficiently transmit power from one region to another, citing examples from China and Europe.</li>
 	<li>John: Need regulatory structures to help utilities upgrade transmission lines (28:13)</li>
 	<li>John: Electrification and decarbonization will require more generation capacity (28:13)</li>
</ul><br/>
<h3>The growth of electric power demand due to AI and data centers.</h3>
<ul>
 	<li>John: Data centers for AI and machine learning consume several times more power than standard data centers.</li>
 	<li>John: Projections suggest that data centers could use up all available electric power within 10 years.</li>
 	<li>G&amp;W has been well-positioned for transformation due to its customer focus and innovative products.</li>
 	<li>G&amp;W's custom engineering and new technology adoption have been key to its success.</li>
</ul><br/>
<h3>Utilizing AI and IoT to improve grid stability and efficiency.</h3>
<ul>
 	<li>GW Energy partners with utilities to find problem-solving opportunities on the grid.</li>
 	<li>Utilities demand faster insights and data to respond rapidly to changes in the market.</li>
 	<li>Utilities can add intelligence to switching products to increase grid visibility and stability.</li>
 	<li>Companies like G&amp;W are working to make insights from grid intelligence actionable for utilities.</li>
 	<li>John from G&amp;W Electric discusses their company's solutions for the utility industry.</li>
 	<li>John encourages listeners to connect with him and learn more about G&amp;W Electric's offerings.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JOHN GOUNARIS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-gounaris-52808a4/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-gounaris-52808a4/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/g&amp;w-electric-co-/" target="_blank" rel="noopener">https://www.linkedin.com/company/g&amp;w-electric-co-/</a>

<strong>Company Website: </strong><a href="https://www.gwelectric.com/" target="_blank" rel="noopener">https://www.gwelectric.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/kIi6B9Gyqhc
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a>

<strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a>

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com" target="_blank" rel="noopener">https://hitachids.com</a>/

<strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>

</div>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/john-gounaris-gwelectric]]></link><guid isPermaLink="false">0197f2a6-3f65-4201-a23e-5fff537808f7</guid><itunes:image href="https://artwork.captivate.fm/58610b9e-5d73-4974-b635-ef8b645d6de5/cfPs39mTg1vA-sN-doBq8BHe.png"/><pubDate>Fri, 19 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/589cf3b8-a9d3-4baf-9b7e-fd145bf22bcb/John-Gounaris-Conversation-Mp3.mp3" length="59074991" type="audio/mpeg"/><itunes:duration>41:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is chatting with John Gounaris, Vice President at GandW Electric Company about “The monumental changes impacting the utility market”.

Scott MacKenzie and John from GandW Electric discussed the challenges faced by the utility industry, including technological advancements, shifting consumer preferences, and the need for a more decentralized grid. John shared his 20+ years of experience, highlighting the importance of innovation, collaboration, and data-driven insights to adapt to these changes. Scott joined the conversation and emphasized the need for utilities to be more nimble and adaptable, and for regulatory evolution to accommodate the integration of inverter-based resources.

Action Items
[ ] Connect with John on LinkedIn or visit GandW Electric&apos;s website (gwel.ec) for more information on their solutions.
[ ] Promote an industrial technology or podcast on the Industrial Talk platform to target the industry audience.
[ ] Consider partnering with GandW Electric to find problems on the grid worth solving through custom engineered solutions.
Outline
Utilities, power generation, and industry challenges with John from GE.
John Gounaris discusses challenges in the utility space with Scott MacKenzie.
Scott MacKenzie highlights the importance of podcasts for industry marketing and offers help in starting a podcast on Industrial Talk.
Scott MacKenzie emphasizes the importance of providing solutions to industry leaders.
Solar eclipse and utility industry changes with 20+ year veteran.
John expresses excitement to be back home after a week in Canada, mentioning the solar eclipse and its potential impact on small communities.
John shares personal background, including their role in the utility industry, before discussing GandW&apos;s role in facilitating the industry&apos;s transition.
The challenges of adapting to a changing electric power industry.
John highlights slow change in industry due to conservative mindset and need for reliable power.
Climate change impacts industry, causing more extreme weather events and pressure to green power production.
John: Decentralized grid with renewables, inverter-based resources, and baseload power.
Utilities need to be nimble in face of changing market dynamics and technological advancements.
John discusses the challenges of integrating renewable energy sources into the grid, including technical, regulatory, and knowledge gaps.
Utilities face a retirement wave, with experienced workers exiting the workforce and younger, less experienced replacements entering, creating a knowledge gap.
Balancing grid transformation with affordability and reliability.
Utilities must adapt to changing power grid dynamics while managing consumer expectations.
John highlights the need for regulatory evolution to ensure affordable electricity for society.
Improving grid efficiency and affordability for renewable energy sources.
John highlights the need for transmission reforms to integrate solar and wind resources into the grid, particularly in areas with high sunlight and wind resources.
John suggests building high-voltage DC technology to efficiently transmit power from one region to another, citing examples from China and Europe.
John: Need regulatory structures to help utilities upgrade transmission lines (28:13)
John: Electrification and decarbonization will require more generation capacity (28:13)
The growth of electric power demand due to AI and data centers.
John: Data centers for AI and machine learning consume several times more power than standard data centers.
John: Projections suggest that data centers could use up all available electric power within 10 years.
GandW has been well-positioned for transformation due to its customer focus and innovative products.
GandW&apos;s custom engineering and new technology adoption have been key to its success.
Utilizing AI and IoT to improve grid stability and efficiency.
GW Energy partners with utilities to find...</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/f4c07f89-8063-4246-b4ec-ca9fa47b02ff/index.html" type="text/html"/></item><item><title>Torsten Seehaus with Fluke Reliability</title><itunes:title>Torsten Seehaus with Fluke Reliability</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Torsten Seehaus, Strategy and Integration Leader with Fluke Reliability </strong>about "The powerful Azima solution transforming the asset management vibration market".
<div>
<div>

Torsten Seehaus and Scott MacKenzie discussed the latest advancements in predictive maintenance technology, highlighting the significance of vibration measurement to predict potential machine failures. They also touched on the potential for increased automation in the future, while acknowledging the need for further development. Later, Scott and Torsten discussed the evolution of predictive maintenance and its growing popularity among customers, emphasizing the benefits of reduced downtime, lower maintenance costs, and improved customer satisfaction.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Integrate additional data sources beyond vibration into Azima's models.</li>
 	<li>[ ] Expand Azima's predictive capabilities to provide more specific failure predictions and recommended actions.</li>
 	<li>[ ] Further automate Azima's workflow from failure prediction to work order generation and completion tracking.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Predictive maintenance technology with Zima CEO.</h3>
<ul>
 	<li>Torsten, Fluke/Azima leader, discusses product management &amp; acquisition.</li>
 	<li>Azima provides accurate insights on machine failures by leveraging decades of vibration data from various industries.</li>
 	<li>Torsten: AI model predicts failures based on data, with 60-70% of failures automated.</li>
 	<li>Torsten: Future goal is to increase automation level, balancing automation with human analysis.</li>
</ul><br/>
<h3>Predictive maintenance software for industrial equipment.</h3>
<ul>
 	<li>The Azima system uses machine learning to analyze vibration data and predict when maintenance is needed.</li>
 	<li>The system can identify specific models and nameplates, and provide notifications based on vibration levels.</li>
 	<li>Torsten: Customers want predictive maintenance to avoid surprises, like bearing failure in 28 days.</li>
 	<li>Torsten: Predictive maintenance is getting more familiar, customers reacting to issues, like time-based maintenance.</li>
</ul><br/>
<h3>Using AI for predictive maintenance and inventory management.</h3>
<ul>
 	<li>Torsten: Voice downtime savings, automated work order management, and real-time monitoring.</li>
 	<li>Scott MacKenzie: Proactive planning, right-time work order generation, and effective work execution.</li>
 	<li>Torsten discussed inventory management challenges for multiple sites and customers, highlighting the importance of having the right spare parts in place at the right time.</li>
 	<li>Torsten mentioned Fluke Reliability and Xcelerate 2024, an event that showcased solutions to help industrial professionals succeed, including vibration AI and Azima.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TORSTEN SEEHAUS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/torstenseehaus/" target="_blank" rel="noopener">https://www.linkedin.com/in/torstenseehaus/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/M7eaC6VL6Ig
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Torsten Seehaus, Strategy and Integration Leader with Fluke Reliability </strong>about "The powerful Azima solution transforming the asset management vibration market".
<div>
<div>

Torsten Seehaus and Scott MacKenzie discussed the latest advancements in predictive maintenance technology, highlighting the significance of vibration measurement to predict potential machine failures. They also touched on the potential for increased automation in the future, while acknowledging the need for further development. Later, Scott and Torsten discussed the evolution of predictive maintenance and its growing popularity among customers, emphasizing the benefits of reduced downtime, lower maintenance costs, and improved customer satisfaction.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Integrate additional data sources beyond vibration into Azima's models.</li>
 	<li>[ ] Expand Azima's predictive capabilities to provide more specific failure predictions and recommended actions.</li>
 	<li>[ ] Further automate Azima's workflow from failure prediction to work order generation and completion tracking.</li>
</ul><br/>
<h2>Outline</h2>
<h3>Predictive maintenance technology with Zima CEO.</h3>
<ul>
 	<li>Torsten, Fluke/Azima leader, discusses product management &amp; acquisition.</li>
 	<li>Azima provides accurate insights on machine failures by leveraging decades of vibration data from various industries.</li>
 	<li>Torsten: AI model predicts failures based on data, with 60-70% of failures automated.</li>
 	<li>Torsten: Future goal is to increase automation level, balancing automation with human analysis.</li>
</ul><br/>
<h3>Predictive maintenance software for industrial equipment.</h3>
<ul>
 	<li>The Azima system uses machine learning to analyze vibration data and predict when maintenance is needed.</li>
 	<li>The system can identify specific models and nameplates, and provide notifications based on vibration levels.</li>
 	<li>Torsten: Customers want predictive maintenance to avoid surprises, like bearing failure in 28 days.</li>
 	<li>Torsten: Predictive maintenance is getting more familiar, customers reacting to issues, like time-based maintenance.</li>
</ul><br/>
<h3>Using AI for predictive maintenance and inventory management.</h3>
<ul>
 	<li>Torsten: Voice downtime savings, automated work order management, and real-time monitoring.</li>
 	<li>Scott MacKenzie: Proactive planning, right-time work order generation, and effective work execution.</li>
 	<li>Torsten discussed inventory management challenges for multiple sites and customers, highlighting the importance of having the right spare parts in place at the right time.</li>
 	<li>Torsten mentioned Fluke Reliability and Xcelerate 2024, an event that showcased solutions to help industrial professionals succeed, including vibration AI and Azima.</li>
</ul><br/>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>TORSTEN SEEHAUS' CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/torstenseehaus/" target="_blank" rel="noopener">https://www.linkedin.com/in/torstenseehaus/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a>

<strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/M7eaC6VL6Ig
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/torsten-seehaus-fluke-reliability-azima]]></link><guid isPermaLink="false">1bf93254-f054-45e7-8c76-7ec9125e04a2</guid><itunes:image href="https://artwork.captivate.fm/6943ce38-bbdc-4222-923f-069130244d7f/pVWLd8LVW2181ag2sLYjvZkB.png"/><pubDate>Wed, 17 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/6a627255-6d0d-4cdc-929e-c0ad7d63435e/Torsten-Seehaus-Mp3.mp3" length="24645167" type="audio/mpeg"/><itunes:duration>17:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at Xcelerate 24 and talking to Torsten Seehaus, Strategy and Integration Leader with Fluke Reliability about &quot;The powerful Azima solution transforming the asset management vibration market&quot;.

Torsten Seehaus and Scott MacKenzie discussed the latest advancements in predictive maintenance technology, highlighting the significance of vibration measurement to predict potential machine failures. They also touched on the potential for increased automation in the future, while acknowledging the need for further development. Later, Scott and Torsten discussed the evolution of predictive maintenance and its growing popularity among customers, emphasizing the benefits of reduced downtime, lower maintenance costs, and improved customer satisfaction.

Action Items
[ ] Integrate additional data sources beyond vibration into Azima&apos;s models.
[ ] Expand Azima&apos;s predictive capabilities to provide more specific failure predictions and recommended actions.
[ ] Further automate Azima&apos;s workflow from failure prediction to work order generation and completion tracking.
Outline
Predictive maintenance technology with Zima CEO.
Torsten, Fluke/Azima leader, discusses product management and acquisition.
Azima provides accurate insights on machine failures by leveraging decades of vibration data from various industries.
Torsten: AI model predicts failures based on data, with 60-70% of failures automated.
Torsten: Future goal is to increase automation level, balancing automation with human analysis.
Predictive maintenance software for industrial equipment.
The Azima system uses machine learning to analyze vibration data and predict when maintenance is needed.
The system can identify specific models and nameplates, and provide notifications based on vibration levels.
Torsten: Customers want predictive maintenance to avoid surprises, like bearing failure in 28 days.
Torsten: Predictive maintenance is getting more familiar, customers reacting to issues, like time-based maintenance.
Using AI for predictive maintenance and inventory management.
Torsten: Voice downtime savings, automated work order management, and real-time monitoring.
Scott MacKenzie: Proactive planning, right-time work order generation, and effective work execution.
Torsten discussed inventory management challenges for multiple sites and customers, highlighting the importance of having the right spare parts in place at the right time.
Torsten mentioned Fluke Reliability and Xcelerate 2024, an event that showcased solutions to help industrial professionals succeed, including vibration AI and Azima.

If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TORSTEN SEEHAUS&apos; CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/torstenseehaus/

Company LinkedIn: https://www.linkedin.com/company/fluke-reliability/

Company Website: https://reliability.fluke.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/b8d9aeb3-73b4-464e-9ddf-fa4873711d59/index.html" type="text/html"/></item><item><title>Jonathan Candel with Siemens BuildingX</title><itunes:title>Jonathan Candel with Siemens BuildingX</itunes:title><description><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Jonathan Candel, Global Solutions Architect with Siemens </strong>about "Architectural Design and thinking behind Building X"<strong>.</strong>
<div>

Scott MacKenzie and Jonathan Candel discuss the future of Building X, a platform designed to accommodate new use cases in smart buildings. Jonathan emphasizes the importance of understanding customer pain points and needs, while Scott highlights the platform's flexibility and scalability. Jonathan emphasizes the potential of AI and machine learning in building management, including cost-benefit analysis, predictive capabilities, and data-driven systems. The speakers discuss the need for a vendor-agnostic system that provides insights into energy consumption and emissions, and the importance of quick deployment and quantifiable value.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Jonathan on LinkedIn to learn more about Building X and how it can help customers.</li>
 	<li>[ ] Consider deploying a system like Building X to extract insights from building asset data and make more strategic operational decisions.</li>
 	<li>[ ] Promote the Building X platform and FTD capabilities to potential customers across various industry sectors.</li>
</ul><br/>
<h2>Outline</h2>
<h3>AI in smart buildings with a solutions architect.</h3>
<ul>
 	<li>Scott Mackenzie welcomes Jonathan Candel to the podcast at IoT Solutions World Congress in Barcelona.</li>
 	<li>Jonathan Candel discusses his background and expertise in the industry with Scott.</li>
 	<li>Jonathan: Building X platform is flexible and meant to solve customer problems.</li>
 	<li>Jonathan: AI in smart buildings is different than problems solved by generative AI.</li>
</ul><br/>
<h3>Using AI and machine learning to optimize building energy consumption, with a focus on fault detection and diagnostics.</h3>
<ul>
 	<li>Jonathan questions whether AI or machine learning are necessary for energy efficiency, considering cost-benefit analysis and use case appropriateness.</li>
 	<li>Jonathan suggests that even small buildings can benefit from energy consumption tracking using their platform, depending on data volume and desired applications.</li>
 	<li>Jonathan highlights FTD (fault detection and diagnostics) as a new functionality that can detect issues in machines before they break down, saving costs and improving overall machine health.</li>
 	<li>The new functionality can be deployed across all assets to provide a comprehensive view of a building's health, with real-time dashboards for property managers to budget appropriately.</li>
 	<li>Jonathan highlights the importance of understanding the customer and their infrastructure before deploying a solution.</li>
 	<li>The solution design involves interfacing with existing infrastructure and making sense of the data.</li>
</ul><br/>
<h3>Using data analytics to optimize building efficiency.</h3>
<ul>
 	<li>The system can provide quantifiable value by saving energy and reducing emissions.</li>
 	<li>The platform empowers customers with data-driven insights to make strategic decisions.</li>
 	<li>Scott MacKenzie is excited about the future and sees potential for efficiency gains in building assets.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JONATHAN CANDEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jcandel/" target="_blank" rel="noopener">https://www.linkedin.com/in/jcandel/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/vBwlgc8cb38
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Jonathan Candel, Global Solutions Architect with Siemens </strong>about "Architectural Design and thinking behind Building X"<strong>.</strong>
<div>

Scott MacKenzie and Jonathan Candel discuss the future of Building X, a platform designed to accommodate new use cases in smart buildings. Jonathan emphasizes the importance of understanding customer pain points and needs, while Scott highlights the platform's flexibility and scalability. Jonathan emphasizes the potential of AI and machine learning in building management, including cost-benefit analysis, predictive capabilities, and data-driven systems. The speakers discuss the need for a vendor-agnostic system that provides insights into energy consumption and emissions, and the importance of quick deployment and quantifiable value.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Jonathan on LinkedIn to learn more about Building X and how it can help customers.</li>
 	<li>[ ] Consider deploying a system like Building X to extract insights from building asset data and make more strategic operational decisions.</li>
 	<li>[ ] Promote the Building X platform and FTD capabilities to potential customers across various industry sectors.</li>
</ul><br/>
<h2>Outline</h2>
<h3>AI in smart buildings with a solutions architect.</h3>
<ul>
 	<li>Scott Mackenzie welcomes Jonathan Candel to the podcast at IoT Solutions World Congress in Barcelona.</li>
 	<li>Jonathan Candel discusses his background and expertise in the industry with Scott.</li>
 	<li>Jonathan: Building X platform is flexible and meant to solve customer problems.</li>
 	<li>Jonathan: AI in smart buildings is different than problems solved by generative AI.</li>
</ul><br/>
<h3>Using AI and machine learning to optimize building energy consumption, with a focus on fault detection and diagnostics.</h3>
<ul>
 	<li>Jonathan questions whether AI or machine learning are necessary for energy efficiency, considering cost-benefit analysis and use case appropriateness.</li>
 	<li>Jonathan suggests that even small buildings can benefit from energy consumption tracking using their platform, depending on data volume and desired applications.</li>
 	<li>Jonathan highlights FTD (fault detection and diagnostics) as a new functionality that can detect issues in machines before they break down, saving costs and improving overall machine health.</li>
 	<li>The new functionality can be deployed across all assets to provide a comprehensive view of a building's health, with real-time dashboards for property managers to budget appropriately.</li>
 	<li>Jonathan highlights the importance of understanding the customer and their infrastructure before deploying a solution.</li>
 	<li>The solution design involves interfacing with existing infrastructure and making sense of the data.</li>
</ul><br/>
<h3>Using data analytics to optimize building efficiency.</h3>
<ul>
 	<li>The system can provide quantifiable value by saving energy and reducing emissions.</li>
 	<li>The platform empowers customers with data-driven insights to make strategic decisions.</li>
 	<li>Scott MacKenzie is excited about the future and sees potential for efficiency gains in building assets.</li>
</ul><br/>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>JONATHAN CANDEL'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jcandel/" target="_blank" rel="noopener">https://www.linkedin.com/in/jcandel/</a>

<strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a>

<strong>Company Website:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/vBwlgc8cb38
<h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2>
<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"></a>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a>

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/jonathan-candel-with-siemens-buildingx]]></link><guid isPermaLink="false">f2855d54-8321-4b95-bbd1-9d184fd21518</guid><itunes:image href="https://artwork.captivate.fm/4683227a-60d3-4027-b8d7-55f2e32f7f63/nT27mBPJUqDlGEarLXYwCmXi.png"/><pubDate>Mon, 15 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/0c9908fc-ec4a-405a-b3d4-fa2e847c2139/Johnnathan-Candel-Seimens-Mp3.mp3" length="25525295" type="audio/mpeg"/><itunes:duration>17:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at IoT Solutions World Congress and talking to Jonathan Candel, Global Solutions Architect with Siemens about &quot;Architectural Design and thinking behind Building X&quot;.

Scott MacKenzie and Jonathan Candel discuss the future of Building X, a platform designed to accommodate new use cases in smart buildings. Jonathan emphasizes the importance of understanding customer pain points and needs, while Scott highlights the platform&apos;s flexibility and scalability. Jonathan emphasizes the potential of AI and machine learning in building management, including cost-benefit analysis, predictive capabilities, and data-driven systems. The speakers discuss the need for a vendor-agnostic system that provides insights into energy consumption and emissions, and the importance of quick deployment and quantifiable value.

Action Items
[ ] Reach out to Jonathan on LinkedIn to learn more about Building X and how it can help customers.
[ ] Consider deploying a system like Building X to extract insights from building asset data and make more strategic operational decisions.
[ ] Promote the Building X platform and FTD capabilities to potential customers across various industry sectors.
Outline
AI in smart buildings with a solutions architect.
Scott Mackenzie welcomes Jonathan Candel to the podcast at IoT Solutions World Congress in Barcelona.
Jonathan Candel discusses his background and expertise in the industry with Scott.
Jonathan: Building X platform is flexible and meant to solve customer problems.
Jonathan: AI in smart buildings is different than problems solved by generative AI.
Using AI and machine learning to optimize building energy consumption, with a focus on fault detection and diagnostics.
Jonathan questions whether AI or machine learning are necessary for energy efficiency, considering cost-benefit analysis and use case appropriateness.
Jonathan suggests that even small buildings can benefit from energy consumption tracking using their platform, depending on data volume and desired applications.
Jonathan highlights FTD (fault detection and diagnostics) as a new functionality that can detect issues in machines before they break down, saving costs and improving overall machine health.
The new functionality can be deployed across all assets to provide a comprehensive view of a building&apos;s health, with real-time dashboards for property managers to budget appropriately.
Jonathan highlights the importance of understanding the customer and their infrastructure before deploying a solution.
The solution design involves interfacing with existing infrastructure and making sense of the data.
Using data analytics to optimize building efficiency.
The system can provide quantifiable value by saving energy and reducing emissions.
The platform empowers customers with data-driven insights to make strategic decisions.
Scott MacKenzie is excited about the future and sees potential for efficiency gains in building assets.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRETT SMITH&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jcandel/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/144f9552-a8c8-4c7a-9769-a0341b1c7cb5/index.html" type="text/html"/></item><item><title>Danny Petrecca with Locusview</title><itunes:title>Danny Petrecca with Locusview</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Danny Petrecca, Vice President of Business Development with Locusview </strong>about "Digital Construction Management - digitally streamlining utility's construction".
<div>

Utilities face budget cuts, regulatory hurdles, and interest rate fluctuations, while digitization can alleviate these pressures and improve operational efficiency. Innovation and problem-solving are key to addressing challenges, with a scarcity of contractors and resources in the digitization journey. Traditional paper-based construction management is inefficient, and implementing mobile technology can simplify workflows and make them more efficient. New technologies such as GNSS receivers and mobile devices have the potential to revolutionize the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Danny on LinkedIn or the Locusview website for more information</li>
 	<li>[ ] Share Danny's contact information on the Industrial Talk podcast and social media platforms</li>
 	<li>[ ] Consider implementing a DCM solution like Locusview to improve construction management processes and data quality (Utilities mentioned) [Throughout]</li>
</ul><br/>
<h2>Outline</h2>
<h3>Utility industry challenges with a focus on budget cuts and regulatory hurdles.</h3>
<ul>
 	<li>Scott Mackenzie interviews Danny Petrecca of Locus View at DistributeTech in Orlando.</li>
 	<li>Danny discusses utility budget cuts and regulatory challenges with Scott MacKenzie.</li>
</ul><br/>
<h3>Digital construction management for utilities.</h3>
<ul>
 	<li>Danny has over 20 years of experience in the utilities industry, focusing on GIS and software for efficiency improvements.</li>
 	<li>Digital construction management (DCM) is a new space in utilities that needs more attention, encompassing all personas and data collection for capital construction projects.</li>
 	<li>The digital design process starts with an accurate system of record, but as-built data is often inaccurate and unfilled.</li>
 	<li>Field crews work off maps that differ from the designed plan, leading to confusion and inefficiencies.</li>
</ul><br/>
<h3>Improving construction workflows with mobile technology.</h3>
<ul>
 	<li>Danny explains challenges in implementing technology in construction field due to resistance from crews.</li>
 	<li>Danny: Mobile app captures only necessary data when completing work orders.</li>
 	<li>Danny describes how technology has made it easier to locate transformers, reducing the need for manual measurements and paperwork.</li>
 	<li>Danny notes that everyone now carries a mobile device, making it easier for people to use technology for everyday tasks.</li>
</ul><br/>
<h3>Digitizing construction and utility industries.</h3>
<ul>
 	<li>Danny highlights the ease of use of Locus's technology in the field, with customers reporting that it only takes a minute to map services.</li>
 	<li>Danny and Scott MacKenzie discuss the potential for Locus to become a go-to solution for mapping and managing infrastructure, with Danny expressing optimism about the company's growth.</li>
 	<li>Utilities face resource constraints and long waitlists for transformers, leading to pressure to digitize processes.</li>
 	<li>Danny from Locus View discusses power grid challenges and innovation on Industrial Talk.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DANNY PETRECCA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danny-petrecca/" target="_blank" rel="noopener">https://www.linkedin.com/in/danny-petrecca/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/locusview/" target="_blank" rel="noopener">https://www.linkedin.com/company/locusview/</a>

<strong>Company Website</strong>: <a href="https://www.locusview.com/" target="_blank" rel="noopener">https://www.locusview.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/uJFabKxFPMc
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/2024-event-schedule" target="_blank" rel="noopener">DistribuTech</a> and talking to <strong>Danny Petrecca, Vice President of Business Development with Locusview </strong>about "Digital Construction Management - digitally streamlining utility's construction".
<div>

Utilities face budget cuts, regulatory hurdles, and interest rate fluctuations, while digitization can alleviate these pressures and improve operational efficiency. Innovation and problem-solving are key to addressing challenges, with a scarcity of contractors and resources in the digitization journey. Traditional paper-based construction management is inefficient, and implementing mobile technology can simplify workflows and make them more efficient. New technologies such as GNSS receivers and mobile devices have the potential to revolutionize the industry.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Reach out to Danny on LinkedIn or the Locusview website for more information</li>
 	<li>[ ] Share Danny's contact information on the Industrial Talk podcast and social media platforms</li>
 	<li>[ ] Consider implementing a DCM solution like Locusview to improve construction management processes and data quality (Utilities mentioned) [Throughout]</li>
</ul><br/>
<h2>Outline</h2>
<h3>Utility industry challenges with a focus on budget cuts and regulatory hurdles.</h3>
<ul>
 	<li>Scott Mackenzie interviews Danny Petrecca of Locus View at DistributeTech in Orlando.</li>
 	<li>Danny discusses utility budget cuts and regulatory challenges with Scott MacKenzie.</li>
</ul><br/>
<h3>Digital construction management for utilities.</h3>
<ul>
 	<li>Danny has over 20 years of experience in the utilities industry, focusing on GIS and software for efficiency improvements.</li>
 	<li>Digital construction management (DCM) is a new space in utilities that needs more attention, encompassing all personas and data collection for capital construction projects.</li>
 	<li>The digital design process starts with an accurate system of record, but as-built data is often inaccurate and unfilled.</li>
 	<li>Field crews work off maps that differ from the designed plan, leading to confusion and inefficiencies.</li>
</ul><br/>
<h3>Improving construction workflows with mobile technology.</h3>
<ul>
 	<li>Danny explains challenges in implementing technology in construction field due to resistance from crews.</li>
 	<li>Danny: Mobile app captures only necessary data when completing work orders.</li>
 	<li>Danny describes how technology has made it easier to locate transformers, reducing the need for manual measurements and paperwork.</li>
 	<li>Danny notes that everyone now carries a mobile device, making it easier for people to use technology for everyday tasks.</li>
</ul><br/>
<h3>Digitizing construction and utility industries.</h3>
<ul>
 	<li>Danny highlights the ease of use of Locus's technology in the field, with customers reporting that it only takes a minute to map services.</li>
 	<li>Danny and Scott MacKenzie discuss the potential for Locus to become a go-to solution for mapping and managing infrastructure, with Danny expressing optimism about the company's growth.</li>
 	<li>Utilities face resource constraints and long waitlists for transformers, leading to pressure to digitize processes.</li>
 	<li>Danny from Locus View discusses power grid challenges and innovation on Industrial Talk.</li>
</ul><br/>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>DANNY PETRECCA'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danny-petrecca/" target="_blank" rel="noopener">https://www.linkedin.com/in/danny-petrecca/</a>

<strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/locusview/" target="_blank" rel="noopener">https://www.linkedin.com/company/locusview/</a>

<strong>Company Website</strong>: <a href="https://www.locusview.com/" target="_blank" rel="noopener">https://www.locusview.com/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/uJFabKxFPMc
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a>

<strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/danny-petrecca-locusview]]></link><guid isPermaLink="false">b113ecae-20ab-40e0-990f-ae56e5429608</guid><itunes:image href="https://artwork.captivate.fm/8bd15b59-213f-4b7a-b85d-ea1aace728ad/RHl9n1-9RxKDetwE6gQ2oPTN.png"/><pubDate>Fri, 12 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/c267ac86-fe32-4cf2-b86a-48beac6833f0/Danny-Petrecca-Locusview-Mp3.mp3" length="30891887" type="audio/mpeg"/><itunes:duration>21:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at DistribuTech and talking to Danny Petrecca, Vice President of Business Development with Locusview about &quot;Digital Construction Management - digitally streamlining utility&apos;s construction&quot;.

Utilities face budget cuts, regulatory hurdles, and interest rate fluctuations, while digitization can alleviate these pressures and improve operational efficiency. Innovation and problem-solving are key to addressing challenges, with a scarcity of contractors and resources in the digitization journey. Traditional paper-based construction management is inefficient, and implementing mobile technology can simplify workflows and make them more efficient. New technologies such as GNSS receivers and mobile devices have the potential to revolutionize the industry.

Action Items
[ ] Reach out to Danny on LinkedIn or the Locusview website for more information
[ ] Share Danny&apos;s contact information on the Industrial Talk podcast and social media platforms
[ ] Consider implementing a DCM solution like Locusview to improve construction management processes and data quality (Utilities mentioned) [Throughout]
Outline
Utility industry challenges with a focus on budget cuts and regulatory hurdles.
Scott Mackenzie interviews Danny Petrecca of Locus View at DistributeTech in Orlando.
Danny discusses utility budget cuts and regulatory challenges with Scott MacKenzie.
Digital construction management for utilities.
Danny has over 20 years of experience in the utilities industry, focusing on GIS and software for efficiency improvements.
Digital construction management (DCM) is a new space in utilities that needs more attention, encompassing all personas and data collection for capital construction projects.
The digital design process starts with an accurate system of record, but as-built data is often inaccurate and unfilled.
Field crews work off maps that differ from the designed plan, leading to confusion and inefficiencies.
Improving construction workflows with mobile technology.
Danny explains challenges in implementing technology in construction field due to resistance from crews.
Danny: Mobile app captures only necessary data when completing work orders.
Danny describes how technology has made it easier to locate transformers, reducing the need for manual measurements and paperwork.
Danny notes that everyone now carries a mobile device, making it easier for people to use technology for everyday tasks.
Digitizing construction and utility industries.
Danny highlights the ease of use of Locus&apos;s technology in the field, with customers reporting that it only takes a minute to map services.
Danny and Scott MacKenzie discuss the potential for Locus to become a go-to solution for mapping and managing infrastructure, with Danny expressing optimism about the company&apos;s growth.
Utilities face resource constraints and long waitlists for transformers, leading to pressure to digitize processes.
Danny from Locus View discusses power grid challenges and innovation on Industrial Talk.
If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DANNY PETRECCA&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danny-petrecca/

Company LinkedIn: https://www.linkedin.com/company/locusview/

Company Website: https://www.locusview.com/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/2b7b79cf-cfa9-4d9b-90b0-1b1a26438870/index.html" type="text/html"/></item><item><title>Gerardo Pardo-Castellote with RTI</title><itunes:title>Gerardo Pardo-Castellote with RTI</itunes:title><description><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Gerardo Pardo-Castellote, CTO of Real-Time Innovations (RTI) </strong>about "Data Distribution Services (DDS) - Ensuring systems can communicate".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Gerardo discussed advancements in distributed systems and data management. Gerardo explained how their company, Real-Time Innovations, develops software infrastructure for robotic systems. They discussed the importance of modularity, interoperability, and security in complex systems, highlighting challenges such as latency, data security, and scalability in real-time innovations. They emphasized the need for a common language and protocol to enable communication and integration between different systems.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Look into getting involved with OMG (Object Management Group) to engage with others using DDS.</li>
 	<li>[ ] Provide Scott with contact details for RTI and information on how listeners can learn more about DDS and RTI's solutions.</li>
 	<li>[ ] Share recording of meeting on the industrial talk podcast for others interested in DDS.</li>
</ul><br/>
<h2>Outline</h2>
<h3>DDS software platform for distributed systems.</h3>
<ul>
 	<li>Scott MacKenzie interviews Gr. Doe at OMG q1 meeting, discussing 20-year membership and hair.</li>
 	<li>Gerardo (Chief Technology Officer at Real Time Innovations) explains DDS as a software platform for building distributed systems, like an operating system.</li>
 	<li>Gerardo discusses how DDS has been around for 20 years and is used to manage low-level tasks in distributed systems, such as memory and file access management.</li>
</ul><br/>
<h3>Building complex systems with modular components and addressing latency issues in autonomous vehicles.</h3>
<ul>
 	<li>Gerardo: Data movement complexity requires software support for easy communication between applications.</li>
 	<li>Scott MacKenzie: Abstraction layers are needed to simplify data exchange between applications.</li>
 	<li>Gerardo explains modularity is key to building complex systems like autonomous vehicles, emphasizing the importance of interfaces and infrastructure to move data between components.</li>
 	<li>Gerardo discusses latency concerns in autonomous vehicles, highlighting the need for networking technology and real-time operating systems to minimize delays.</li>
</ul><br/>
<h3>Data-centric security and its importance in protecting sensitive information.</h3>
<ul>
 	<li>Gerardo discusses data-centric security, focusing on protecting data at the source rather than securing communication channels.</li>
 	<li>Insecurity is addressed by securing data flows with their own security measures, rather than relying on classic HDP-level security.</li>
 	<li>Existing businesses want to deploy DDS for efficient data management.</li>
</ul><br/>
<h3>Real-time data integration and security in industrial settings.</h3>
<ul>
 	<li>Gerardo explains how VBS (Virtual Business System) helps integrate systems with different protocols by providing a common language and interface.</li>
 	<li>The success of the internet's HTTP and REST protocols serve as an example for how normalizing communication protocols can facilitate integration and interoperability.</li>
 	<li>Gerardo discusses the importance of security and scalability in software-defined systems.</li>
 	<li>Gerardo discusses scalability of RTI's platform with Scott MacKenzie.</li>
 	<li>Gerardo shares contact information for RTI and OMG on industrial talk podcast.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GERARDO PARDO-CASTELLOTE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gerardo-pardo-castellote-28a5234/" target="_blank" rel="noopener">https://www.linkedin.com/in/gerardo-pardo-castellote-28a5234/</a>

<strong>Company LinkedIn</strong>: <a href="https://www.linkedin.com/company/rti/" target="_blank" rel="noopener">https://www.linkedin.com/company/rti/</a>

<strong>Company Website:</strong> <a href="https://www.rti.com/en/" target="_blank" rel="noopener">https://www.rti.com/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/FTrWTk-ptkk
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></description><content:encoded><![CDATA[<a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Gerardo Pardo-Castellote, CTO of Real-Time Innovations (RTI) </strong>about "Data Distribution Services (DDS) - Ensuring systems can communicate".
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">

Scott MacKenzie and Gerardo discussed advancements in distributed systems and data management. Gerardo explained how their company, Real-Time Innovations, develops software infrastructure for robotic systems. They discussed the importance of modularity, interoperability, and security in complex systems, highlighting challenges such as latency, data security, and scalability in real-time innovations. They emphasized the need for a common language and protocol to enable communication and integration between different systems.
<h2>Action Items</h2>
<ul>
 	<li>[ ] Look into getting involved with OMG (Object Management Group) to engage with others using DDS.</li>
 	<li>[ ] Provide Scott with contact details for RTI and information on how listeners can learn more about DDS and RTI's solutions.</li>
 	<li>[ ] Share recording of meeting on the industrial talk podcast for others interested in DDS.</li>
</ul><br/>
<h2>Outline</h2>
<h3>DDS software platform for distributed systems.</h3>
<ul>
 	<li>Scott MacKenzie interviews Gr. Doe at OMG q1 meeting, discussing 20-year membership and hair.</li>
 	<li>Gerardo (Chief Technology Officer at Real Time Innovations) explains DDS as a software platform for building distributed systems, like an operating system.</li>
 	<li>Gerardo discusses how DDS has been around for 20 years and is used to manage low-level tasks in distributed systems, such as memory and file access management.</li>
</ul><br/>
<h3>Building complex systems with modular components and addressing latency issues in autonomous vehicles.</h3>
<ul>
 	<li>Gerardo: Data movement complexity requires software support for easy communication between applications.</li>
 	<li>Scott MacKenzie: Abstraction layers are needed to simplify data exchange between applications.</li>
 	<li>Gerardo explains modularity is key to building complex systems like autonomous vehicles, emphasizing the importance of interfaces and infrastructure to move data between components.</li>
 	<li>Gerardo discusses latency concerns in autonomous vehicles, highlighting the need for networking technology and real-time operating systems to minimize delays.</li>
</ul><br/>
<h3>Data-centric security and its importance in protecting sensitive information.</h3>
<ul>
 	<li>Gerardo discusses data-centric security, focusing on protecting data at the source rather than securing communication channels.</li>
 	<li>Insecurity is addressed by securing data flows with their own security measures, rather than relying on classic HDP-level security.</li>
 	<li>Existing businesses want to deploy DDS for efficient data management.</li>
</ul><br/>
<h3>Real-time data integration and security in industrial settings.</h3>
<ul>
 	<li>Gerardo explains how VBS (Virtual Business System) helps integrate systems with different protocols by providing a common language and interface.</li>
 	<li>The success of the internet's HTTP and REST protocols serve as an example for how normalizing communication protocols can facilitate integration and interoperability.</li>
 	<li>Gerardo discusses the importance of security and scalability in software-defined systems.</li>
 	<li>Gerardo discusses scalability of RTI's platform with Scott MacKenzie.</li>
 	<li>Gerardo shares contact information for RTI and OMG on industrial talk podcast.</li>
</ul><br/>
</div>
</div>
</div>
</div>
If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.

Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
<h2>GERARDO PARDO-CASTELLOTE'S CONTACT INFORMATION:</h2>
<strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gerardo-pardo-castellote-28a5234/" target="_blank" rel="noopener">https://www.linkedin.com/in/gerardo-pardo-castellote-28a5234/</a>

<strong>Company LinkedIn</strong>: <a href="https://www.linkedin.com/company/rti/" target="_blank" rel="noopener">https://www.linkedin.com/company/rti/</a>

<strong>Company Website:</strong> <a href="https://www.rti.com/en/" target="_blank" rel="noopener">https://www.rti.com/en/</a>
<h2>PODCAST VIDEO:</h2>
https://youtu.be/FTrWTk-ptkk
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a>

<strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a>

<strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a>

<strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a>

<strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&amp;campaign=advocacy&amp;blaid=4580765" target="_blank" rel="noopener">HERE</a>.

<strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a>

<strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a>

<strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a>

<strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a>

<strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a>

<strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a>

<strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a>

<strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"></a>
<h2>Business Beatitude the Book</h2>
<img class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" />
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>]]></content:encoded><link><![CDATA[https://industrialtalk.com/episodes/gerardo-pardo-castellote-rti]]></link><guid isPermaLink="false">872ae265-bcf0-482d-8252-f2f3dc22a1d7</guid><itunes:image href="https://artwork.captivate.fm/d0904ca3-ca41-4fff-b2f1-b76e3fd7b0f7/WymoAknx5rQeLzV9Bt1kSEEp.png"/><pubDate>Wed, 10 Jul 2024 09:00:00 -0600</pubDate><enclosure url="https://podcasts.captivate.fm/media/74dd7988-fa69-4c39-97aa-aaff9a90e5c3/Gerardo-Pardo-Castellote-Realtime-Innovations-RTI-Mp3.mp3" length="25829423" type="audio/mpeg"/><itunes:duration>17:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Gerardo Pardo-Castellote, CTO of Real-Time Innovations (RTI) about &quot;Data Distribution Services (DDS) - Ensuring systems can communicate&quot;.

Scott MacKenzie and Gerardo discussed advancements in distributed systems and data management. Gerardo explained how their company, Real-Time Innovations, develops software infrastructure for robotic systems. They discussed the importance of modularity, interoperability, and security in complex systems, highlighting challenges such as latency, data security, and scalability in real-time innovations. They emphasized the need for a common language and protocol to enable communication and integration between different systems.

Action Items
[ ] Look into getting involved with OMG (Object Management Group) to engage with others using DDS.
[ ] Provide Scott with contact details for RTI and information on how listeners can learn more about DDS and RTI&apos;s solutions.
[ ] Share recording of meeting on the industrial talk podcast for others interested in DDS.
Outline
DDS software platform for distributed systems.
Scott MacKenzie interviews Gr. Doe at OMG q1 meeting, discussing 20-year membership and hair.
Gerardo (Chief Technology Officer at Real Time Innovations) explains DDS as a software platform for building distributed systems, like an operating system.
Gerardo discusses how DDS has been around for 20 years and is used to manage low-level tasks in distributed systems, such as memory and file access management.
Building complex systems with modular components and addressing latency issues in autonomous vehicles.
Gerardo: Data movement complexity requires software support for easy communication between applications.
Scott MacKenzie: Abstraction layers are needed to simplify data exchange between applications.
Gerardo explains modularity is key to building complex systems like autonomous vehicles, emphasizing the importance of interfaces and infrastructure to move data between components.
Gerardo discusses latency concerns in autonomous vehicles, highlighting the need for networking technology and real-time operating systems to minimize delays.
Data-centric security and its importance in protecting sensitive information.
Gerardo discusses data-centric security, focusing on protecting data at the source rather than securing communication channels.
Insecurity is addressed by securing data flows with their own security measures, rather than relying on classic HDP-level security.
Existing businesses want to deploy DDS for efficient data management.
Real-time data integration and security in industrial settings.
Gerardo explains how VBS (Virtual Business System) helps integrate systems with different protocols by providing a common language and interface.
The success of the internet&apos;s HTTP and REST protocols serve as an example for how normalizing communication protocols can facilitate integration and interoperability.
Gerardo discusses the importance of security and scalability in software-defined systems.
Gerardo discusses scalability of RTI&apos;s platform with Scott MacKenzie.
Gerardo shares contact information for RTI and OMG on industrial talk podcast.

If interested in being on the Industrial Talk show, simply contact us and let&apos;s have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GERARDO PARDO-CASTELLOTE&apos;S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gerardo-pardo-castellote-28a5234/

Company LinkedIn: https://www.linkedin.com/company/rti/

Company Website: https://www.rti.com/en/</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/f8afc717-190f-424b-a4a3-4eb69ae4a5da/index.html" type="text/html"/></item></channel></rss>