The Leadership Locker

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The Leadership Locker | Episode 10 | Why Superfans are More Important Than Followers and Likes with Pat Flynn

198. Why You Don't Have Time for Your Goals

Rich Cardona — Fri, 12 Nov 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about what may be holding you back from achieving your goals, including tips from former guests Pat Flynn and Brock Johnson.

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The Leadership Locker | Episode 182 | Why You Should be Making Instagram Reels with Brock Johnson

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197. Desire vs. Ambition

Rich Cardona — Wed, 10 Nov 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the difference between desire and ambition, and how to turn your desire into ambition.

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196. Not-To-Do List

Rich Cardona — Mon, 08 Nov 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about a system that a former commanding officer of his uses, a not-to-do list, where you focus on preventing the outcomes that you want to avoid.

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195. How to Tell What People Think About You

Rich Cardona — Fri, 05 Nov 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to determine if your presence is bringing down those around you.

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194. How NLP Will Help You Be a Better Salesperson with Kody G

Rich Cardona — Wed, 03 Nov 2021 05:00:00 -0500

“Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody G

On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you’re getting sold, and Kody’s unique perspective on money.

Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface.

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00:09 – Introduction

04:02 – About Kody G

05:40 – How Kody got into NLP (Neuro-Linguistic Programming)

08:01 – How Kody got into sales coaching

11:12 – Kody’s framework for sales

15:00 – Taking charge in sales calls

16:02 – Recognizing when you’re getting sold

19:49 – How the mind works when making a purchase

27:31 – Listening and know when to close the deal

30:15 – The importance of confidence in sales

34:07 – Addressing ROI

37:25 – Changework

40:18 – Making people aware of how you can help with sounding pushy

42:41 – Kody’s relationship with money

46:23 – Where to find Kody online

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How to connect with Kody:

Clubhouse

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193. How to Rebuild Your Brand After a Mid-Life Crisis

Rich Cardona — Mon, 01 Nov 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich discusses redefining yourself in the second act of your life.

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192. How Negativity Can Ruin Your Momentum

Rich Cardona — Fri, 29 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about recognizing opportunity and capitalizing on momentum when we feel it.

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191. How to Make Your BIG Idea Irresistible with Tamsen Webster

Rich Cardona — Wed, 27 Oct 2021 05:00:00 -0500

“We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem Webster

On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask.

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.

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Conversational Case Worksheet

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Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsem Webster

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00:09 – Introduction
04:41 – Turning ideas into reality
09:36 – Socializing your ideas
13:17 – Answering the questions that are actually being asked
15:40 – Focusing where you want to focus
19:39 – Making big ideas irresistible
20:51 – Elevating the idea
23:30 – Not being overly critical of yourself
26:36 – Differentiating yourself from your competition
31:33 – The ideas are already in you
35:16 – Closing the gap between potential and reality
38:36 – Where to find Tamsen online

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190. The Struggle is Guaranteed

Rich Cardona — Mon, 25 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how success is not guaranteed, but the struggle is.

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The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark

189. No Asks for a Year

Rich Cardona — Fri, 22 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year.

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188. How to Elevate Yourself as an Entrepreneur with Jake Kelfer

Rich Cardona — Wed, 20 Oct 2021 05:00:00 -0500

“If you’re aiming for a result that’s not in alignment with what your definition of success is, you’re not going to win.” – Jake Kelfer

On this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss networking, finding the right business coach, and how being busy is different than being productive.

Jake Kelfer is the bestselling author of Elevate Beyond and Elevate Your Network, as well as a motivational speaker and the founder of Professional Basketball Combine. His company, Professional Basketball Combine, provides NBA draft prospects an opportunity to raise their draft stock and achieve their dream of playing pro basketball through private workouts, combine testing and team interviews.

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Jake’s new book, The Elevated Entrepreneur

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00:09 – Introduction
02:49 – About Jake Kelfer
06:34 – The pros and cons of business coaches
09:32 – Finding the right business coach
15:06 – Networking when you are starting a business
17:10 – Networking virtually
21:56 – What Jake learned while writing his book, The Elevated Entrepreneur
26:43 – Defining success
29:15 – Enjoying the process
34:04 – Asking for help
40:25 – Jake’s recent trip to Italy
43:10 – “Busy is different than productive.”
48:33 – Where to find Jake online

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187. The Sunk Cost Fallacy

Rich Cardona — Mon, 18 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it.

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186. Outgrow Your Circle

Rich Cardona — Fri, 15 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of surrounding yourself with the right people.

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185. 5 Habits that Will Make You a Better Decision Maker

Rich Cardona — Wed, 13 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich Cardona talks about how to get rid of distractions and focus on what is important.

Use pattern recognition.
Reduce the amount of information you are ingesting.
Determine the end-result and word backwards from there.
Ask yourself what’s working? And what’s not?
Take action.

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Sick of doing $10 tasks? It's time for a Virtual Assistant

Rocket Station

184. Who's Walking Who

Rich Cardona — Mon, 11 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of setting boundaries in business and in life.

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183. How to Overcome a Bad Day

Rich Cardona — Fri, 08 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about a bad morning that he had recently, and how he was able to overcome it and turn his day around.

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182. Why You Should be Making Instagram Reels with Brock Johnson

Rich Cardona — Wed, 06 Oct 2021 05:00:00 -0500

“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock Johnson

On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients.

Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses.

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Build Your Tribe Podcast

InstaClubHub

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00:09 – Introduction
03:07 – About Brock
05:10 – Working with family
09:42 – How Brock became a social media expert
13:33 – Student entrepreneurship
16:42 – Why Instagram is important to businesses
18:51 – How organic growth is still possible on Instagram
22:30 – Instagram Reels
24:55 – Repurposing content for Instagram
30:55 – More on Instagram Reels
37:01 – Creating a call to action
38:16 – Going viral
40:53 – Cover photos on Instagram Reels
41:58 – 30 Days of Reels
44:10 – Batching content
48:35 – Converting followers into clients
51:14 – Where to find Brock online
54:22 – Rich’s closing thoughts

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How to connect with Brock:

InstaClubHub

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181. How to Ask For a Raise

Rich Cardona — Mon, 04 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the top 5 things that you need to consider when asking for a raise.

Know if you’ve crushed it or not.
Who are you outperforming?
What intangibles are you bring to the table?
What are you doing that is consistent with moving the mission forward? Is it consistent with the core values of the company?
Are you making your bosses life easier on a regular basis?

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180. Give Without Expectation

Rich Cardona — Fri, 01 Oct 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about giving without the expectation of getting anything in return.

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179. Don’t Wait to Pivot with Brittany Krystle

Rich Cardona — Wed, 29 Sep 2021 05:00:00 -0500

“This biggest game changer for me with my brand, with my business, with everything that’s happened, has been my personal brand.” – Brittany Krystle

On this episode of The Leadership Locker – Rich talks with personal branding expert and podcast host Brittany Krystle about pivoting and developing your personal brand. Listen in as Rich and Brittany discuss content creation, choosing your lane, having your niche vs. going broad, and the power of being true to yourself.

Brittany Krystle is a personal branding and growth expert with almost a decade of experience in personal brand development and content strategy. She hosts the Beyond Influential podcast, where she has in-depth, “no fluff” conversations with the experts and industry influencers who get us to consume both on and offline, so you get actionable takeaways you can use to grow your own influence.

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Brittany’s podcast Beyond Influential

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00:19 – Introduction
05:10 – About Brittany
05:52 – Personal branding
07:45 – Brittany’s experience as a lawyer
11:09 – Sunk cost fallacy
13:40 – Pursuing what you’re passionate about
16:45 – Brittany on Gary V’s personal brand
19:59 – Creating content and choosing your lane
23:07 – Content metrics
28:39 – Pivoting with your content
30:32 – Having your niche vs. going broad
32:22 – Brittany’s motivation
34:43 – The power of being true to yourself
37:24 – Finding and creating content to share
41:50 – Brittany’s podcast Beyond Influential
52:59 - Where to find Brittany online

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178. Applied for a Job, and got REJECTED

Rich Cardona — Mon, 27 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about a recent job offer that he received, and what he learned from the experience.

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177. What I Learned From Failing 75 Hard (3 Times)

Rich Cardona — Fri, 24 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about why he failed the 75 Hard Challenge, and what he learned from the experience.

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75 Hard

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176. How to Play the Long Game with Dorie Clark

Rich Cardona — Wed, 22 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks with author and executive coach Dorie Clark. Listen in as Rich and Dorie discuss playing the long game, strategic patience, and the problem with trying to be everything to everyone.

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

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The Long Game by Dorie Clark

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00:09 – Introduction
05:29 – “Everything takes longer than we want it to”
07:18 – Trying to be everything to everyone
10:18 – Spending your time with the right people
13:31 – Setting the right goals
18:12 – Strategic patience
21:16 – The 20% Rule
23:47 – Heads Up / Heads Down Framework
30:56 – Content creation and social proof
35:22 – Pay-to-play
39:29 – Networking
47:05 – Rethinking failure
54:14 – How to know when to quit
57:49 – How to connect with Dorie online
59:20 – Rich’s closing thoughts

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How to connect with Dorie:

YouTube

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175. Major Fail: Doing Less with More

Rich Cardona — Mon, 20 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of being able to do more with less and why resourcefulness is so important to entrepreneurs.

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174. Why Winging it Never Works

Rich Cardona — Fri, 17 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about why we often wing it, and why it is probably holding us back from greatness.

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173. 70K to 7 Figures with Jaime Villalovos

Rich Cardona — Wed, 15 Sep 2021 05:00:00 -0500

“When you’re focused on where you’re at, the law of attraction states that you’ll stay where you’re at.” – Jaime Villalovos

On this episode of The Leadership Locker, Rich talks with the founder and CEO of Revolution Financial Management, Jaime Villalovos, as she shares her amazing life story. Listen in as Rich and Jaime discuss personal growth, gender bias, and Jaime’s relationship with her mentor, Ed Mylett.

Jaime Villalovos and her husband Shawn created Revolution Financial Management in order to revolutionize the industry and help families around the country develop their financial literacy. For more than 20 years they have supported thousands of families in bettering their financial positions, and they are now an organization comprised of approximately 3,600 associates with over 100 offices in more than 30 states and Canada.

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00:09 – Introduction
03:32 – Jaime’s upbringing
08:48 – Jaime’s move to California
10:24 – Jaime’s decision to not finish school
12:17 – Gender bias in corporate America
14:41 – Jaime’s journey to financial freedom
26:51 – Having a positive influence
30:54 – Business plans and motivation
32:20 – Jaime’s advice for female entrepreneurs
38:49 – Personal growth
43:29 – Jaime’s mentor, Ed Mylett
49:13 – Jaime’s upcoming book
52:23 – How to find Jaime online
53:13 – Rich’s closing thoughts

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How to connect with Jaime:

YouTube

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172. How to Stop Running Out of Content Ideas

Rich Cardona — Mon, 13 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about using social media to make sure that you never run out of ideas for your content.

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171. Why We Are Afraid of What We Want

Rich Cardona — Fri, 10 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the narratives that people tell themselves that keep them from going after what they want, and what they can do to overcome them.

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170. How Human Behavior plays out in Entrepreneurship with Gianna Biscontini

Rich Cardona — Wed, 08 Sep 2021 05:00:00 -0500

.“It’s not up to leaders to reach into the hole and pull people out. It’s up to leaders, and to anybody who wants to help, to back into that dark cave with that person and just sit there.” – Gianna Biscontini

On this episode of The Leadership Locker, Rich talks with the founder of W3RKWELL, Gianna Biscontini. Listen in as rich and Gianna discuss behavioral science, toxic positivity, self-care, and dealing with the stress of entrepreneurship.

Gianna Biscontini is a certified behavioral analyst and is the founder W3RKWELL, an analytics agency comprised of board-certified behavior analysts, experienced change agents, and inspired social scientists focused on solving your corporate culture issues from their roots.

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00:09 – Introduction
04:19 – What is a behavioral scientist?
07:16 – Gianna’s approach to behavioral science
09:42 – Behavioral science and business
14:37 – Dealing with the stress of entrepreneurship
18:19 – The importance of stillness
20:46 – Hitting rock bottom
26:10 – The dangers of rewarding the hustle
32:37 – “Projecting self-care is no self-care”
38:15 – Gender stereotype and self-care
41:53 – The power of saying “No”
43:59 – Toxic positivity
46:43 – Where to find Gianna online
47:11 – Rich’s closing thoughts

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How to connect with Gianna:

GiannaBiscontini.com

W3RKWELL.com

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169. Supplement Free September!

Rich Cardona — Mon, 06 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich Cardona talks about getting back to basics, and why he is not taking any supplements this month.

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168. You Will Not Finish That Course You Bought

Rich Cardona — Fri, 03 Sep 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about online courses, short cuts, and why knowledge acquired is not the same as knowledge applied.

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167. Being a Black Sheep and Winning with Chris Do

Rich Cardona — Wed, 01 Sep 2021 05:00:00 -0500

“If you have a company and you have employees, you’re already a teacher.” – Chris Do

On this episode of The Leadership Locker, Rich talks with the CEO and founder of The Futur, Chris Do. Listen in as Rich and Chris discuss being a first-generation American, the fear of success, the power of role playing, and understanding business as a creative.

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

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Pocket Full of Do by Chris Do

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The Futur Pro Group

Chris Do on YouTube

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00:09 – Introduction
05:53 – Being a first-generation American
11:07 – Entrepreneurship and teaching
16:31 – Chris’ advice for new entrepreneurs
20:13 – Being an introvert
24:15 – The fear of success
32:11 – The power of role playing
36:18 – Turning down work as a new entrepreneur
39:47 – Having confidence while negotiating
41:23 – Understanding business as a creative
48:13 – How to get in touch with Chris online
49:32 – Rich’s closing thoughts

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166. Providing Value is the Baseline

Rich Cardona — Mon, 30 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to not just provide value for your clients, but to exceed their expectations, and how that will separate you from the competition.

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165. The Law of Attraction with Michael Losier

Rich Cardona — Fri, 27 Aug 2021 05:00:00 -0500

“The universe isn’t testing you. It’s matching you.” – Michael Losier

On this episode of The Leadership Locker, Rich talks with author Michael Losier about his book The Law of Attraction. Listen in as Rich and Michael discuss how the law of attraction works, how to deal with negative people, procrastination, and the importance of focusing on what did happen, rather than what didn’t happen.

Michael Losier is a Canadian Law of Attraction trainer and teacher, and is the author of the books Law of Attraction and Law of Connection. Seeking a career as a public speaker and motivational trainer, Losier was advised to write a book, and Law of Attraction was the result. Losier also appeared on Oprah Winfrey's show four times as part of her Soul Series.

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00:09 – Introduction
04:22 – About Michael
06:20 – Michael’s experience wit the law of attraction
14:06 – Procrastination
20:36 – How the law of attraction works
30:57 – “Don’t focus on what didn’t happen. Focus on what did happen.”
36:29 – How to deal with negative people
40:52 – “Behind every complaint is a request.”
42:37 – The law of attraction and children
45:02 – Becoming less negative vs. becoming more positive
47:49 – Where to find Michael online
49:06 – Rich’s closing thoughts

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164. The Question All Prospects Should Ask

Rich Cardona — Wed, 25 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about an important and insightful question that he was asked while speaking to a prospective client.

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163. How to Start Your Own Mastermind

Rich Cardona — Mon, 23 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the steps to take to create a mastermind group.

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1. Identify the right people for the group

2. Schedule the first meeting

3. Have the initial call

a. Record the call

b. Determine the moderator

c. Identify why your there, what your goal is, and what your biggest issue to solve is

d. Ask clarifying questions

4. Determine the structure of the group

5. Create and share a goal sheet

6. Determine a revisitation date

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162. Time or Money: What Do You Have More Of?

Rich Cardona — Fri, 20 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about determining what tasks you should being doing yourself and what you need to delegate, so that you don’t waste your most valuable resource: time.

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161. How to Go to Conferences Again with Heather Parady and Gregg Clunis

Rich Cardona — Wed, 18 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, recorded at Podcast Movement 2021 in Nashville, Rich talks with podcast hosts Heather Parady and Gregg Clunis about their different approaches to the conference, how to make connections, energy management, and FOMO.

Heather Parady is a podcast host based out of Atlanta, GA. She hosts the Unconventional Leaders and Happy Brain podcasts. Gregg Clunis is a content creator and entrepreneur. He is the founder of Tiny Ventures, LLC, where he is focused on creating the education, tools, and resources to help everyday people improve their lives. He's the host of Tiny Leaps, Big Changes.

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00:09 – Introduction
09:00 – Rich’s approach to the conference
10:30 – Heather’s approach to the conference
12:59 – The right way to make connections
15:41 – What Rich would have done differently
16:49 – What Heather would have done differently
18:14 – Greg’s approach to the conference
23:17 – Heather on energy management at a conference
25:42 – FOMO
28:20 – Gregg on energy management
30:55 – Advice for conference attendees
33:35 – Where to find Heather and Gregg online
34:03 – Rich’s closing thoughts

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Podcast Movement

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Podcasts

Unconventional Leaders

Happy Brain

Tiny Leaps, Big Changes

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Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want by Gregg Clunis

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How to connect with Heather:

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How to connect with Gregg:

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160. One Thing You Cannot Google

Rich Cardona — Mon, 16 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich discusses why you can only Google ‘what to know’, not ‘who you need to know’.

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Podcast Movement

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159. How to Communicate Better Than Everyone

Rich Cardona — Fri, 13 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the questions that you need to ask yourself to make sure that you are communicating properly.

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158. How to Build a Network in a New Industry with Travis Chappell

Rich Cardona — Wed, 11 Aug 2021 05:00:00 -0500

“There is true freedom when you’re truly committed to something, because there’s no decisions to be made.” - Travis Chappell

On this episode of The Leadership Locker, Rich talks with Guestio creator and founder Travis Chappell about networking and podcasting. Listen in as Rich and Travis discuss dealing with rejection, the power of confidence, and why there is freedom I commitment.

Travis Chappell is a direct sales consultant, real estate investor, and professional connector. He is the creator and host of Build Your Network, a top-rated business podcast dedicated to helping entrepreneurs cultivate genuine relationships, grow their inner circle, and leverage a powerful network the right way. He is also the creator and founder of Guestio, an app that allows podcast hosts and guests to connect with each other.

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00:08 – Introduction
07:03 – Travis’ history in sales
08:27 – Dealing with rejection
10:44 – Travis’ experience growing up in a closed religious community
12:54 – Travis’ networking podcast
14:01 – Self-awareness and success
20:23 – The benefits of podcasting
21:22 – Patience and podcasting
26:30 – Why there is freedom in commitment
28:30 – The power of confidence
30:26 – Networking and podcasting
34:18 – Guestio
38:19 – Where to find Travis online
38:51 – Rich’s closing thoughts

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157. How to Be Inefficient (And Not Care)

Rich Cardona — Mon, 09 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about why you have to be a disaster before you become a master, and why embracing that fact will help bring you closer to mastery.

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156. How to Get Coached by Influencers for Free

Rich Cardona — Fri, 06 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to gain access to influencers, and gives a real-life example of how he has been able to do so.

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155. How a Team of VAs Will Transform Your Business (And Give You Time Back) with Dennis Yu

Rich Cardona — Wed, 04 Aug 2021 05:00:00 -0500

“The bigger your audience becomes, the more you have to delegate to other people.” – Dennis Yu

On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and Dennis discuss finding help overseas, task libraries, and apprenticeship. They also discuss delegating your social media, and Dennis’ Dollar-a-Day Facebook Ad strategy.

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics.

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00:09 – Introduction
04:20 – Outsourcing overseas
08:59 – Dennis’ task library and checklists
13:01 – Documenting your processes
14:59 – Handing off minor tasks to a VA so that you can focus on the important stuff
26:48 – The value of creating reusable social media content
28:25 – Delegation and apprenticeship
31:53 – Delegating your social media
37:05 – Facebook ads
51:54 – YouTube Shorts and other short-form content
57:19 – Where to find Dennis online

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154. The Marketplace Doesn’t Need You

Rich Cardona — Mon, 02 Aug 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to avoid becoming just another commodity in the marketplace.

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153. How to Get Prospect Objections Early

Rich Cardona — Fri, 30 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible.

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152. How to Understand the Significance of Brand Strategy with Melinda Livsey

Rich Cardona — Wed, 28 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset.

As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker.

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00:09 – Introduction
06:53 – What is brand strategy?
08:57 – Melinda’s approach to brand strategy
11:58 – People who don’t believe they need a brand strategy
15:35 – Course correction
23:41 – Melinda’s pivot to becoming a brand strategist
31:04 – Why you shouldn’t try to convince your clients
34:33 – How to approach clients without a portfolio
40:50 – How to help your clients trust you
44:12 – How educating others has helped Melinda
46:30 – Growth mindset
49:55 – Where to find Melinda online
51:10 – Rich’s closing thoughts

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Stories That Stick by Kindra Hall

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151. How to Price When You Have a New Offer

Rich Cardona — Mon, 26 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich gives advice on how to set your prices when breaking into a new market or offering a new product or service.

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150. How to Be a Good Client

Rich Cardona — Fri, 23 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to be a good client, and how it can help you be a better business owner.

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149. How College Athletes Can Now Monetize Their Brand with Kristi Dosh

Rich Cardona — Wed, 21 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses.

Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, Comcast Sports Southeast and more. Kristi is also a consultant with College Sports Solutions, a collegiate athletics consulting firm.

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00:19 – Introduction
05:27 – NCAA and the new NIL policy
08:24 – How the new policy affects student athletes
10:14 – How the new policy affects colleges and NCAA
12:58 – How the new policy may affect small businesses
14:53 – Athletes and personal branding
20:26 – The pressure for student athletes to monetize their brand
23:42 – The types of content student athletes can create
26:48 – Why students need to careful when monetizing their brand
31:04 – How businesses should approach student athletes
36:10 – Big deals and current trends
41:01 – The potential distraction of student athletes monetizing their brands
43:20 – Where to find Kristi online
44:23 – Rich’s closing remarks

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Influencer by Brittany Hennessy

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148. That Time I Paid for Followers

Rich Cardona — Mon, 19 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the time that he paid for Instagram followers, and why it was a mistake.

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147. How to Land Dream Podcast Guests - Part 2

Rich Cardona — Fri, 16 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich discusses some more strategies that he uses to book high-profile guests on the show.

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Winning: The Unforgiving Race to Greatness by Tim Grover

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

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146. How to Leave Soul-Destroying Work with Lea Turner

Rich Cardona — Wed, 14 Jul 2021 05:00:00 -0500

“For me, the risk is in how I will feel if I don’t try.” – Lea Turner

On this episode of The Leadership Locker, Rich talks with entrepreneur and LinkedIn coach Lea Turner about having the courage to take risks and pursue your passion. Listen in as Rich and Lea discuss the value of thinking differently, the power of being genuine, and how to find your niche.

Lea Turner is the owner of Lea Turner Ltd, which originally focused on audio transcription, but in 2020 diversified into LinkedIn training thanks to Lea’s breakout success on the platform, growing from just 400 connections to over 75,000 in 9 months. She coaches individuals and businesses to help them utilize the platform to create inbound leads and opportunities with the strong networks she shows them how to create. She also is an active fundraiser for mental health and children’s charities.

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00:18 – Introduction
05:00 – How Lea pivoted to becoming an entrepreneur
12:44 – Escaping of the soul-crushing grind
16:01 – The value of thinking differently
20:25 – How Lea’s unconventional look has affected her journey
24:50 – The power of being genuine
27:39 – Creativity and learning
34:20 – Having the confidence to take risks
43:07 – Lea’s advice for people trying to find their niche
46:13 – Staying grounded after success
51:27 – Where to find Lea online
53:12 – Rich’s closing remarks

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Here is how to connect with Lea:

Resources

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145. How to Land Dream Podcast Guests

Rich Cardona — Mon, 12 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich discusses the strategies that he uses to book high-profile guests on the show.

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Rich’s guest invite message

The Leadership Locker is a podcast designed to siphon knowledge from industry experts to help share their expertise with veteran entrepreneurs (like me) and small business owners. We also love to cover life transitions -personal and professional, old and new. Can't wait to have you!

Past guests include: Gary Vee, Chalene Johnson, Kindra Hall, Dan Fleyshman, Andy Frisella, Brad Lea, Beth Comstock, and more...

Format

No prepared questions
35-45 min
Conversational
It is a video podcast
We will make clips available for download

Tech and Equipment

We will use a platform called Riverside.fm which will require you to use of Google Chrome to be recorded.
There is nothing to install, just need to use Chrome
Airpods or a version of them don't usually sound as good as wired headphones
External mic? Yes please if you have one!

About Rich Cardona

Retired combat aviator (United States Marine Corps)
Owner, Rich Cardona Media (Video marketing and personal branding agency)
Girl Dad
Left Amazon corporate after 2 years and moved in with in-laws to start a business at 38 years old. Things worked out very well

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144. How to Determine What Success is to You

Rich Cardona — Fri, 09 Jul 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of defining your success based off your individual goals.

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143. How to Use Rejection to Make Millions with Dariush Soudi

Rich Cardona — Wed, 07 Jul 2021 05:00:00 -0500

“People buy people before they buy their products or services.” – Dariush Soudi

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On this episode of The Leadership Locker, Rich talks with speaker and CEO Dariush Soudi about rejection, resilience and prosperity. Listen in as Rich and Dariush discuss reputation management, effective networking, and the difference between “hunters” and “farmers”.

Dariush Soudi is a well sought-after international speaker. His real, from-the-heart, true stories, take the listener through an emotional rollercoaster. With no formal education and no one to guide him, he has built several businesses worldwide. Born in a low-income family, he had to use his creativity and hard work to achieve growth in his business. He is the CEO of the Be Unique Group and the author of the upcoming book Monkey Business.

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Rocket Station

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00:09 – Introduction

03:27 – Dariush on storytelling

06:24 – Rejection, resilience and prosperity

14:28 – Living on your own terms

17:41 – Dealing with setbacks

19:56 – Reputation management

22:19 – Sales and rejection

27:10 – Knowing when to expand to different businesses

29:35 – “Hunters” and “farmers”

33:06 – Finding the right employees

34:53 – Confidence and sales

36:14 – Effective networking

39:31 – “The further you can see, the more you can imagine.”

43:07 – Rich’s closing remarks

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Here is how to connect with Dariush:

YouTube

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142. How Being American Means Having Access

Rich Cardona — Mon, 05 Jul 2021 05:00:00 -0500

On this Independence Day episode of The Leadership Locker, Rich reflects on why he believes that what makes the United States such an exceptional country is the access that it provides.

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141. The Best of The Leadership Locker with Patrick Bet-David

Rich Cardona — Fri, 02 Jul 2021 05:00:00 -0500

“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David

On this episode of The Leadership Locker, we take a look back to Rich’s interview with Valuetainment Founder and CEO Patrick Bet-David, where Patrick talked to Rich about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealing with competition and envy, and how to think differently from your peers.

Patrick Bet-David (born 1978) is an Iranian-American entrepreneur and financial advisor. He was born in Iran; his parents were of Assyrian and Armenian descent. His family was eventually emigrated to the US when he was 12 years old. After high school he enlisted in the US army and served with the 101st Airborne Division. After leaving the Army he got a job at Morgan Stanley. In 2009, he launched a website called Saving America and later a radio show broadcast in Los Angeles. Later that year he opened a financial services agency called PHP Agency.

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00:19 – Intro
01:46 – Rapid fire questions
06:57 – Patrick’s early struggles
11:22 – Patrick’s advice for young entrepreneurs
13:04 – Business partnerships
18:02 – Balancing business and family
25:23 – “Expert processors solve a problem permanently”
30:01 – Competition and envy
34:02 – How to think differently from your peers
37:24 – “Who is the richest person you know?”
37:51 – Should you be an entrepreneur or intrapreneur
41:52 – Rich’s closing remarks

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140. Gary Vaynerchuk on Wrestling, Vee Friends & Stepping Back

Rich Cardona — Wed, 30 Jun 2021 05:00:00 -0500

“I don’t like winning. I like the process.” - Gary Vaynerchuk

On this episode of The Leadership Locker, Rich is joined by entrepreneur Gary Vaynerchuk. Listen in as Rich and Gary discuss pushing boundaries, materialism, and personal branding, as well as wrestling and the New York Jets.

Gary Vaynerchuk is an entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

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00:09 – Introduction
11:50 – When is it time to pivot with your podcast?
13:38 – Pushing boundaries in a heavily-regulated industry
15:26 – Hiring for the long term
16:43 – Rich and Gary talk wrestling
26:16 – VeeFriends
30:58 – Gary on owning the New York Jets
34:44 – Materialism and success
39:23 – Rich talks about the impact that Gary has had on him
40:30 – Rich’s closing thoughts

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Connect with Gary:

The GaryVee Audio Experience

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139. How to Turn Visualization into Reality with Andy Frisella

Rich Cardona — Mon, 28 Jun 2021 05:00:00 -0500

“If you want to build an empire, it’s one person at a time.” – Andy Frisella

On this episode of The Leadership Locker, Rich is joined by entrepreneur, author, and podcast host Andy Frisella. Listen in as Rich and Andy discuss visualization, the struggles of entrepreneurship, self-awareness, self-improvement, and why value is created in the inefficiencies.

Andy Frisella is an entrepreneur, bestselling author, highly sought-after consultant and public speaker. He is the industry leading expert at customer loyalty, creating fanatical culture and building brick-and-mortar and online direct-to-consumer retail businesses. He has been featured in Inc., Entrepreneur & Forbes Magazine. On his popular new podcast, REAL AF with Andy Frisella, he and his guests discuss, debate and laugh their way through trending topics and hot-button issues.

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00:09 – Introduction
11:07 – The struggles of entrepreneurship
15:18 – Visualization
22:11 – “The value is created in the inefficiencies”
28:15 – Self-awareness and entrepreneurship
30:04 – Morality and money
32:52 – Veterans and entrepreneurship
34:38 – Self-improvement and getting older
37:27 – Growing up learning about business
44:56 – The other benefits of success

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Real AF Podcast

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138. How to Invest in Yourself When You Have No Money

Rich Cardona — Fri, 25 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich discusses steps that you can take to help yourself when you don’t have the money to outsource just yet.

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137. YOU Are the Brand with Mike Kim

Rich Cardona — Wed, 23 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich is joined by author and podcast host Mike Kim. Listen in as Rich and Mike discuss where to start with building your personal brand, why personal branding isn’t self-indulgent, and why relationships are like rocket ships.

Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this:

Marketing isn’t about closing a sale, it’s about opening a relationship.

He believes when people get this part of marketing right, results follow. He's used this same approach to serve today’s most influential thought leaders including John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD.

Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. He also hosts the You Are the Brand Podcast.

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The Brand You Podcast with Mike Kim

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00:09 – Introduction
03:00 – How Rich found Mike
03:58 – About Mike
06:06 – Where to start with building your personal brand
14:01 – Personal branding and self-indulgence
19:18 – The myth of having only one message across all platforms
25:29 – “Relationships are like rocket ships”
33:33 – Expectation management and monetization
39:14 – Where to find Mike online
40:13 – Rich’s closing remarks

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You Are The Brand by Mike Kim

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136. How to Show Up Confidently on Prospect Calls

Rich Cardona — Mon, 21 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to talk to prospective clients with confidence by actually addressing their problems, rather than just trying to sell yourself to them.

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135. How Content Creation Eliminates People You Can't Serve

Rich Cardona — Fri, 18 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how creating content can help you get closer to the people that you are trying connect to faster, as well as help you figure out your niche.

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134. How to Be the Leader You Wish You Had with Stephen Shedletzky

Rich Cardona — Wed, 16 Jun 2021 05:00:00 -0500

“Experiencing fulfillment leads you to it.” – Stephen Shedletzky

On this episode of The Leadership Locker, Rich is joined by Head of Brand Experience at Simon Sinek Inc, Stephen Shedletzky. Listen in as Rich and Stephen discuss business culture, the challenges of transitioning, and why it’s important to have worthy rivals.

Stephen Shedletzky engages with people in meaningful ways so that we connect with depth and live in a more fulfilled world. With a knack for sharing the right words at the right moment, he delivers evidence-based content in a provocative, captivating and light-hearted way.

Feeling stifled on his corporate track, Stephen was struck by Simon Sinek’s vision of a more inspired, safe and fulfilled world. He joined Sinek’s team in 2012. What started as a position answering fan email, Stephen now leads Brand Experience and the team of Igniters to ensure every product, partnership and communication reflects the organization’s most deeply held beliefs.

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00:09 – Introduction
03:00 – Stephen tells us about himself
03:48 – “Customers will love a company only if the employees love it first.”
06:21 – Being mentored by your predecessor
12:05 – The challenges of transitioning
19:04 – Being methodical vs. jumping in
23:01 – Is a bad business culture reversible?
29:04 – Worthy rivals
35:19 – Preparing your team to be ready for difficult times
38:16 – Reexamination and recalibration
41:01 – When your idea of fulfillment turns out to be wrong
42:42 – The loneliness of going your own way
45:30 – How to find Stephen online
46:01 – Rich’s closing thoughts

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Give and Take: Why Helping Others Drives Our Success by Adam Grant

Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet

Winning: The Unforgiving Race to Greatness by Tim Grover

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Connect with Stephen:

SimonSinek.com

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133. How to Tell a Story

Rich Cardona — Mon, 14 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about Kindra Hall’s storytelling formula, and tells some personal stories from his career using this formula.

The Leadership Locker | Episode 44 | How to use Storytelling in Business with Kindra Hall

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75 Hard

The Subtle Art of Not Giving a F*ck by Mark Manson

The Win Without Pitching Manifesto by Blair Enns

Socratic Selling: How to Ask the Questions That Get the Sale by Kevin Daley

Law of Attraction: The Science of Attracting More of What You Want and Less of What

You Don't by Michael J. Losier

Winning: The Unforgiving Race to Greatness by Tim Grover

The Infinite Game by Simon Sinek

Sacred Drive: Biblical Principles for Pursuing Your God-Given Potential by Vaughn Kohler

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132. How to Determine Where You Need to Elevate

Rich Cardona — Fri, 11 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about Identifying the areas of business that you need to improve upon, and why you can’t do better until you know better.

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75 Hard

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131. How to See Your Spirituality in Your Business with Vaughn Kohler

Rich Cardona — Wed, 09 Jun 2021 02:45:00 -0500

“Everything is life is a battle. This is a battleground, not a playground.” – Vaughn Kohler

On this episode of The Leadership Locker, Rich is joined by author and podcast host Vaughn Kohler. Listen in as Rich and Vaughn discuss discovering your spirituality, tapping into your gifts, and some misconceptions about job jumping. Vaughn also shares what traits most successful entrepreneurs have in common.

Vaughn Kohler is a writer, speaker, and consultant who currently serves as director of development for St. Isidore's Catholic Student Center in Manhattan, Kansas. From 2015-2019, he served as cohost for The MFCEO Project, one of the top-rated business and success podcasts in the world. In addition, he has been a magazine editor, ghostwriter, content marketer, and adjunct instructor for undergraduate and graduate-level communications courses. A former evangelical pastor, Vaughn joined the Catholic Church in 2011.

00:09 – Introduction
04:58 – Tapping into your spirituality
11:29 – Expectation management as an entrepreneur
16:41 – The importance of tapping into your gifts
20:30 – When the context of your calling changes
24:10 – Job jumping vs. exploring
28:01 – Wealth and sacrifice
31:52 – What most successful entrepreneurs have in common
34:08 – How Vaughn got into coaching
36:23 – Vaughn’s book Sacred Drive
39:05 – Rich’s closing remarks

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Here’s how you can connect with Vaughn:

MFCEO Project Podcast

Sacred Drive: Biblical Principles for Pursuing Your God-Given Potential by Vaughn Kohler

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130. Why People Don't Know What You Do

Rich Cardona — Mon, 07 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich discusses the importance of positioning yourself in a way where you are comprehensively conveying the services that you provide.

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129. Unclear Goals, Unclear Spending

Rich Cardona — Fri, 04 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of defining and understanding your goals, so that you only focus on what will help your business move forward.

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128. How to Avoid Complacency

Rich Cardona — Thu, 03 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to use continuous self-improvement to avoid becoming complacent.

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127. Lessons Learned: 2 Years Into Business with Rob Rens and Mike Nemeth

Rich Cardona — Tue, 01 Jun 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich is joined by entrepreneurs Rob Rens and Mike Nemeth. Listen in as they discuss triumphs, failures, and lessons learned from their first two years in business.

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126. Eye Level is Buy Level

Rich Cardona — Fri, 28 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of visibility in personal branding.

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125. How to Stop Pitching

Rich Cardona — Thu, 27 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about a different approach to sales, focusing more on diagnosing your prospective client’s needs rather than pitching to them.

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124. How to Listen for Your Calling with Ben Newman

Rich Cardona — Tue, 25 May 2021 05:00:00 -0500

“Wherever you are, learn as much as you can in those chapters of your journey, because they might prepare you for the next one.” – Ben Newman

On this episode of The Leadership Locker, Rich is joined by performance coach Ben Newman. Listen is as they discuss Ben’s unique leadership style, having the confidence to follow your calling, coaching the uncoachable, and dealing with fear, doubt and uncertainty like a high performer.

Ben Newman is a highly regarded Performance Coach, International Speaker and Best-Selling Author, whose clients include Fortune 500 companies around the world, business executives, sales organizations and professional athletes in the NFL, PGA, NBA, MLB, UFC and NCAA.

Ben serves as a Mental Conditioning Coach for the 18-time National Champion Alabama Crimson Tide football team and has worked with players from the last 3 Super Bowl Champion teams. He was recently selected by Influencive.com as one of the TOP 10 Motivators in Sports and Real Leaders Magazine selected him as one of their 2019 and 2020 TOP 50 Speakers in the World.

00:09 – Introduction
03:03 – How Ben got to where he is now
06:23 – Taking the leap
09:01 – Pivoting vs. surrendering to your calling
10:29 – Having the confidence to pursue your dreams
12:28 – Ben’s unique approach to coaching teams
18:59 – Leadership challenges
23:14 – Communication and leadership
26:14 – “The work comes before the belief”
29:50 – The expense of coaching
33:25 – Coaching the uncoachable
35:38 – Fear, doubt and uncertainty in high performers
38:58 – Ben’s Unrequired Workout
43:29 – Leading by example
45:05 – Uncommon Leadership
47:30 – Rich’s closing thoughts

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Here’s how you can connect with Ben:

Ben’s Podcast The Burn

Pre-order Ben’s upcoming book Uncommon Leadership

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123. Your Tribe Is the Difference

Rich Cardona — Fri, 21 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich reflects on his recent trip to The Arete Syndicate Summit in St. Louis, and his realization about the importance of surrounding yourself with people that will force you to up your game and take it to the next level.

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The Arete Syndicate

Winning by Tim S. Grover

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The Attributes by Rich Diviney

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122. Why People Get Disappointed When You Fail

Rich Cardona — Thu, 20 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how the reason people get disappointed when you fail is because they care about you and want you to succeed, and why that encouragement is so important.

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121. How to Use Your Attributes in Business with Rich Diviney

Rich Cardona — Tue, 18 May 2021 05:00:00 -0500

“Whether you’re a military person in conflict or war, whether you’re an entrepreneur starting out, whether you’re a person struggling through disease, to understand our behavior really helps us in our processes.” – Rich Diviney

On this episode of The Leadership Locker, Rich is joined by author and retired Navy SEAL Commander Rich Diviney. Listen in as Rich and Rich talk about Rich Diviney’s book, The Attributes. They discuss the difference between skills and attributes, perseverance and discipline, as well as how to evaluate your own attributes.

Rich Diviney is a retired Navy SEAL Commander. In a career spanning more than twenty years, he completed more than thirteen overseas deployments-eleven of which were to Iraq and Afghanistan. As the officer in charge of training for a specialized command, he spearheaded the creation of a SEAL directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first ever "Mind Gym" in Naval Special Warfare that helped SEALs train their brains to perform faster, longer, and better, especially in high-stress environments. Since his retirement, Diviney has worked as a speaker, facilitator, and consultant, training more than five thousand business, athletic, and military leaders.

00:09 – Introduction
04:06 – About Rich Diviney
06:19 - Why Rich wrote The Attributes
08:10 – What The Attributes is about
09:34 – Skills vs. attributes
11:46 – Misjudging someone’s attributes
13:10 – The Dream Team Paradox
15:19 – Peak performance vs. optimal performance
17:50 – Evaluating your own attributes
20:30 – Accepting your own attributes
25:42 – The categories of attributes
29:16 – “Courage can not exist in the absence of fear.”
31:14 – Courage and entrepreneurship
34:54 – Perseverance and discipline
38:41 – Self-discipline
41:58 – Resilience
46:03 – Durability and happiness
48:35 – Compartmentalization
52:24 – Focusing on what is relevant
56:20 – Learnability and going after your passion
59:23 – Getting in touch with Rich Diviney

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120. One Piece of Content is Not Enough

Rich Cardona — Mon, 17 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of staying in motion and continuingly creating content in order to keep your audience engaged.

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119. How to Audit Your Business

Rich Cardona — Fri, 14 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to audit your business, and how it can be a useful tool to expose bottlenecks in your processes and gain an objective perspective.

Underdog Empowerment Podcast

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118. Do You Use Your Instincts?

Rich Cardona — Thu, 13 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about tapping into your potential by trusting your instincts, following your curiosity, and putting in the work.

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117. How a New Life Became a New Business with Claudia Mata

Rich Cardona — Tue, 11 May 2021 05:00:00 -0500

“I think that’s the beauty of being an entrepreneur. When you jump into things, ignorance is bliss.” - Claudia Mata

On this episode of The Leadership Locker, Rich is joined by Vertly founder Claudia Mata. Listen in as they discuss Claudia’s transition from the fashion industry to the CBD industry, living abroad, and how Claudia rediscovered her identity when she founded Vertly.

Claudia Mata was born in El Salvador. She then relocated to New York, eventually becoming the Accessories and Jewelry Director for W Magazine. After moving to Northern California, she founded Vertly with her husband Zander Gladish, creating handcrafted skincare products using CBD and other plant extracts.

Throughout her herbalism education, Claudia studied how various plants, including cannabis, can help our bodies heal and thrive, specifically focusing on skin wellness. She began collaborating with botanical formulators and chemists, blending CBD with fresh healing plant extracts from the garden—and Vertly skincare was born.

00:09 – Intro
03:14 – About Claudia
03:59 – Growing up in El Salvador
05:12 – How Claudia got started in the fashion industry
06:01 – Living in France
07:05 – Working in the fashion industry
10:50 – Leaving the fashion industry
13:20 – Relocating to Northern California
14:19 – Claudia on rediscovering her identity and starting a new business
19:31 – Getting into the CBD industry
24:54 - Launching a business to solve a problem that you have
29:16 – Claudia on working with her husband
31:28 – How to get in touch with Claudia

Here is how to get in touch with Claudia:

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116. Why Consistency Beats Intensity

Rich Cardona — Mon, 10 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about why the key to being exceptional is being consistent over extended periods of time, rather than having short bursts of activity.

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115. How to be a Leader People Actually Follow

Rich Cardona — Fri, 07 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of leading by example, your do/say ratio, and the power of being consistent.

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114. Getting Results and Learning From Losses

Rich Cardona — Thu, 06 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about making the most of your failures by turning them into learning experiences, and the importance of having clarity with your goals.

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113. How to Avoid a Personal Brand Flop with Talie Miller

Rich Cardona — Tue, 04 May 2021 05:00:00 -0500

“You can’t build a brand around you if you really don’t know what you want to do, why you’re here doing it, and really who you are.” – Talie MIller

On this episode of The Leadership Locker, Rich is joined by personal branding expert Talie Miller. Listen in as Rich and Talie discuss why people struggle with personal branding, why virtual relationships are real relationships, and the difference between personal brand and influence.

Talie Miller is the founder of We Are The New, The Talie Miller Experience and Co-Creator of The Untitled Mastermind, and has been an executive and entrepreneur for over two decades and won juicy AF awards for her work.

00:09 – Introduction
03:19 – How Talie got into personal branding
07:12 – Branding vs. Personal Branding
11:18 – Why people struggle with personal branding
15:00 – Why you need a personal brand
16:48 – How to know when to reassess your personal brand
21:24 – Virtual relationships are real relationships
27:00 – Qualitative vs. quantitative ROI
30:16 – Content creation and sharing
37:00 – Knowing your audience
42:07 – The importance of flexing on social media
45:23 – Comparison and being genuine
48:56 – The importance of knowing your goals
52:03 – Does Elon Musk think he has a personal brand?
54:18 – Personal brand vs. influence
59:33 – Rich’s closing remarks

Here’s how you can connect with Talie:

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112. How to Leverage Social Media without Hating It

Rich Cardona — Mon, 03 May 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about consistency and perseverance in social media, how to sell yourself without being salesy, and why the key to effective social media is delayed gratification.

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111. How to Stop Worrying about Work-Life Balance

Rich Cardona — Fri, 30 Apr 2021 05:00:00 -0500

On the episode of The Leadership Locker, Rich talks about how to come to terms with the proportionality of work time vs. family time, and why that is so critical for entrepreneurs.

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110. What Entrepreneurs Get Wrong the Most with Ann Cardona – Part 2

Rich Cardona — Thu, 29 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, Ann Cardona returns to talk with Rich about more common mistakes that entrepreneurs make. Listen in as Rich and Ann discuss ideation, consistency, focus, and why “the riches are in the niches”.

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109. What Entrepreneurs Get Wrong the Most with Ann Cardona – Part 1

Rich Cardona — Tue, 27 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich is joined by his wife, Ann Cardona, Regional Executive Director at Bunker Labs, to talk about common mistakes that entrepreneurs make. Listen in as Rich and Ann discuss personal branding, transitioning service members, and the power of LinkedIn.

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108. The Best of The Leadership Locker with Jocko Willink

Rich Cardona — Mon, 26 Apr 2021 05:00:00 -0500

“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink

On this episode of The Leadership Locker, we take a look back to Rich's interview with podcaster and Echelon Front CEO Jocko Willink, where they talked about pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, patience, and how to avoid blind spots in business.

Jocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker and strategic advisor. Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer.

Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles, he learned on the battlefield to help others lead and win. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best-selling Way of the Warrior Kid children’s book series.

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107. Best of The Leadership Locker with Gary Vaynerchuk

Rich Cardona — Fri, 23 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, we take a look back to December 2019 to when Rich interviewed Gary Vaynerchuk at his headquarters in New York City, where they discussed judgment and how it can ruin your progress, career, and persona. Listen in as Rich and Gary discuss working for your people, competitiveness vs. judgment, and what war and entrepreneurship have in common.

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX and the CEO of VaynerMedia. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Here's how you can connect with Gary:

Websites:

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106. Be Easy to Help

Rich Cardona — Thu, 22 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to make it easier to get help from experts by first taking the time to help yourself.

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105. How to Start Writing Your Book with JeVon “JT” McCormick

Rich Cardona — Tue, 20 Apr 2021 05:00:00 -0500

“We will hurt your feeling before we let you publish a bad book.” - JeVon “JT” McCormick

On this episode of The Leadership Locker, guest host Eliza Delgado talks with author and Scribe Media CEO JeVon “JT” McCormick about how to get started as an author. Listen in as Eliza and JT discuss traditional publishing vs. self-publishing, quality and integrity in publishing, and why it’s important what you say “no” to.

JeVon “JT” McCormick is an American author, public speaker, and businessman. In 2016, author Tucker Max hired McCormick as CEO of Scribe Media, formerly known as Book in a Box, an Austin-based book writing and publishing company, after working together on McCormick's book, I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream.

00:09 – Introduction
01:11 – Why JeVon chose publishing
04:12 – Knowing what you don’t know
05:20 – Do you have a book in you?
16:32 – Everyone has a story to tell
18:16 – Traditional publishing vs. hybrid publishing vs. self-publishing
20:57 – It’s important what you say “no” to
22:44 – Quality and integrity in publishing
28:55 – Where to learn more about publishing from JeVon
30:06 – Eliza’s closing remarks

Scribe Media

Rich Cardona Media

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104. You Don't Take Shortcuts for Things You Want

Rich Cardona — Mon, 19 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about the importance of not taking shortcuts in working towards achieving excellence in what really matters to you.

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103. How to Determine if Your Business Will Last

Rich Cardona — Thu, 15 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about why your passion is so important to sustaining your business long-term.

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102. How to Let a Failed Business Lead to a Successful One with Jillian Tedesco

Rich Cardona — Tue, 13 Apr 2021 05:00:00 -0500

“If you aren’t taking care of your spirit, I just feel like your body is going to wear down.” – Jillian Tedesco

On this episode of The Leadership Locker, fit-flavors Founder and CEO Jillian Tedesco joins Rich to discuss her transition from being a personal trainer to a chef and entrepreneur. Listen in as Rich and Jillian talk about nutrition, cheat days, and the importance of changing things up.

Jillian Tedesco is a Christian, mom, wife, certified chef, founder & CEO of fit-flavors, becoming author, yogi, and golfer with a vibrant personality. Jillian’s passion for God, her family, and her business shines through to even the most distant stranger. In the past year, Jillian has opened up about the raw truths in her own journey and is in the process of publishing her first book in 2021 called Owning the Wait. She’s also started a Tough Love from Jillian newsletter & blog and is getting ready to launch Season 1 of her new podcast called Owning the Wait.

00:09 – Introduction
03:46 – About Jillian
04:41 – From personal trainer to chef and entrepreneur
11:42 – Transitioning to brick and mortar
14:02 – Giving employees control over what they do
18:02 – Why to-go?
19:05 – Growing the company
20:54 – Managing labor
22:23 – The importance of variety and changing things up
25:26 – Jillian’s book
27:59 – How Jillian’s faith helps her
29:17 – Jillian’s upcoming process
33:11 – Cheat days
37:12 – Nutrition and expectation management
40:27 – How to get in touch with Jillian
42:34 – Rich’s closing remarks

Here is how to connect with Jillian:

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101. How to Prove Instead of Pitch

Rich Cardona — Thu, 08 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about why proof is your best marketing, and how you can create that proof.

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100. How to Align Your Relationships and Your Business with Patrick Bet-David

Rich Cardona — Tue, 06 Apr 2021 05:00:00 -0500

“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David

On this episode of The Leadership Locker, Valuetainment Founder and CEO Patrick Bet-David joins Rich to talk about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealing with competition and envy, and how to think differently from your peers.

Patrick Bet-David (born 1978) is an Iranian-American entrepreneur and financial advisor. He was born in Iran; his parents were of Assyrian and Armenian descent. His family was eventually emigrated to the US when he was 12 years old. After high school he enlisted in the US army and served with the 101st Airborne Division. After leaving the Army he got a job at Morgan Stanley.[2] In 2009, he launched a website called Saving America and later a radio show broadcast in Los Angeles. Later that year he opened a financial services agency called PHP Agency.

00:19 – Intro
03:20 – Rapid fire questions
08:32 – Patrick’s early struggles
12:56 – Patrick’s advice for young entrepreneurs
14:37 – Business partnerships
18:48 – Balancing business and family
26:10 – “Expert processors solve a problem permanently”
30:47 – Competition and envy
34:48 – How to think differently from your peers
38:10 – “Who is the richest person you know?”
38:38 – Should you be an entrepreneur or intrapreneur
42:39 – Rich’s closing remarks

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99. How to Treat Yourself Like an Employee

Rich Cardona — Thu, 01 Apr 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about why you should treat yourself like an employee and not the boss in order to give you a fresh perspective on your business.

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98. How to Overcome Bad Life Decisions with Zach Babcock

Rich Cardona — Tue, 30 Mar 2021 05:00:00 -0500

“My true purpose in life is becoming a master at mastery itself, and helping other people do the same.” – Zach Babcock

On this episode of The Leadership Locker, podcast host and Alpha Podcasting Association CEO Zach Babcock joins Rich to talk about being an underdog and how to bounce back from adversity. Listen in as Rich and Zach discuss identity, mastery, and how to know if you have what it takes to be an entrepreneur.

Zachary Babcock is the host of Underdog Empowerment: a podcast for underdog entrepreneurs who have a grandiose vision, all the odds stacked against them, and everyone counting them out. After spending over 5 years in prison, Zach now runs a 6-figure business helping other Underdogs start their very own podcasts.

00:09 – Intro
04:36 – About Zach
05:08 – The importance of adversity
06:53 – Who is an underdog?
08:44 – Embracing the underdog mentality
16:26 – Marriage and focusing on what you can control
20:54 – Making decisions logically and acting on those decisions emotionally
24:50 – The Underdog Empowerment brand
27:47 – Identity and mastery
30:15 – Are you cut out to be an entrepreneur?
34:36 – Alter egos and honesty
36:25 – Affirmations
37:51 – Zach on podcasting
45:54 – Rich’s closing remarks

Here is how to connect with Zach:

UnderdogEmpowerment.com

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97. How to Ignore the Future and Make Decisions in the Present

Rich Cardona — Thu, 25 Mar 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to take complete control of your life in the way that you want, and how unsettling it is to settle.

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96. How to Explode onto the Podcast Scene with Hala Taha

Rich Cardona — Tue, 23 Mar 2021 05:00:00 -0500

“A podcast is not a good business model unless you already have a business first or unless you’re a huge celebrity.” – Hala Taha

On this episode of The Leadership Locker, podcast host and producer Hala Taha joins Rich to talk about everything that you need to know about podcasting in 2021. Listen in as Rich and Hala discuss why you should start your podcast, how to promote it, and how to take it to the next level.

Hala Taha is the host and producer of Young and Profiting, which is created with the support of the talented YAP team. Hala started her career in radio at WQHT Hot97 on “The Angie Martinez Show.” Later she focused on an entrepreneurial endeavor― the launch an entertainment news blog site, “The Sorority of Hip Hop.” She led an all-female team of 50 bloggers, and together they ran the popular site, interviewed celebrities, produced radio shows, and hosted parties/concerts. When the blog site boom slowed down in 2014, Hala took a temporary exit from the entertainment industry to get an MBA. She now currently has over 4 years of corporate marketing experience at a Fortune 50 company and is quickly rising up the ranks. YAP merges Hala’s passions for radio, entrepreneurship, business, and continued learning.

00:19 – Introduction

02:07 – Hala’s experience at Hot 97

05:36 – The value of working for free

06:44 – The Sorority of Hip Hop

10:32 – Changing your target audience

12:57 – The struggles of 2020

17:06 – Why not to start a podcast

19:10 – Why to start a podcast

20:38 – Patience and podcasting

23:33 – Promoting your podcast

28:51 – YouTube and podcasts

31:05 – In-app advertising strategies

33:21 – Media buys

34:41 – Asking for podcast reviews

35:13 – Podcasting apps

38:31 – Clubhouse

43:11 – Hala’s plans for the future

45:21 – How to follow Hala

46:15 – Rich’s closing remarks

Here is how to connect with Hala:

Young and Profiting Podcast

Grounded Content Podcast

Clubhouse - @halataha

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95. How to Get People to Remember Your Content

Rich Cardona — Thu, 18 Mar 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich talks about how to make your content memorable and sharable by making sure that you bring specific value to it.

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94. How to Evaluate Your Creative Content with Marion Abrams

Rich Cardona — Tue, 16 Mar 2021 05:00:00 -0500

“You can give as much information and coaching by pointing out what works as you can by pointing out what doesn’t work.” – Marion Abrams

On this episode of The Leadership Locker, podcast host and consultant Marion Abrams joins Rich to discuss how to evaluate and get the right vibe for you creative content. Listen in as Rich and Marion talk about how to choose which medium to tell your story, accountability and resistance, and the fine line between persuasion and manipulation. Marion also shares the story of how she went from behind the scenes to hosting her own show, and the lengths she went to get an interview with Richard Branson.

Marion Abrams helps brands and organizations find their most compelling stories and tell them in the right places. She hosts the Grounded Content podcast, produces the Spartan Up! podcast, as well as coaching podcast hosts.

00:19 – Introduction
02:48 – Marion history with podcasting
04:12 – Moving from behind the scenes to in front of the mic
07:53 – Marion’s public challenges
11:18 – Making the Spartan Up Podcast
15:39 – The episodes that were never published
18:04 – How to choose which medium to tell your story
19:49 – Helping different kinds of personalities tell their stories
22:41 – Mental resistance
24:37 – Coaching the best performance out of people
28:08 – Marion’s history with film and video
32:28 – How to get the right vibe for your content
34:21 – Accountability and resistance
37:25 – The shadiness of “guest-facing monetization”
40:36 – The fine line between persuasion and manipulation
42:49 – Where to find Marion online
43:39 – Rich’s closing remarks

Spartan Up! Podcast

The War of Art by Stephen Pressfield

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93. How to Avoid Giving Away What You Sell

Rich Cardona — Thu, 11 Mar 2021 05:00:00 -0500

On this episode of The Leadership Locker Rich goes solo to discuss preserving your value and protecting your business by knowing what to charge your clients for and what to give away for free.

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92. How to Win on Instagram (Even in 2021) with Theresa DePasquale

Rich Cardona — Tue, 09 Mar 2021 05:00:00 -0500

“It’s not how much attention can I get. It’s how much attention to I deserve to get.” – Theresa DePasquale

On this episode of The Leadership Locker, Capture Social Group CEO Theresa DePasquale joins Rich to talk about how to stand out on Instagram. Listen in as Rich and Theresa discuss how to grow organically on Instagram, how to retain followers, and hot not to get burnt out creating social media.

Theresa DePasquale began her career as an entrepreneurial fitness expert, owning multiple health clubs in the Tampa Bay Area before moving her business totally online. In December 2018 she started Capture Social Group to provide one-on-one consulting and management for national companies and industry-leading experts to help them successfully build their brands online and grow their reach and credibility.

· 00:09 – Introduction

· 05:02 – Theresa’s transition to become an online fitness coach

· 06:45 – Standing out in a saturated industry

· 08:48 – Theresa’s transition into online marketing

· 14:47 – Masterminds

· 17:04 – Finding the right balance between learning and launching your business

· 19:18 – Capture Social Group

· 20:56 – Growing organically on Instagram

· 23:55 – Keeping up with all of Instagram’s features

· 26:07 – How to retain followers

· 28:26 – Staying on-brand

· 30:36 – Business pages vs. personal pages

· 31:19 – How not to get burnt out creating social media

· 33:48 – Slice-of-life posts vs. brand posts

· 38:32 – Call to Action and engagement

· 41:15 – The quantity of your posts vs. the quality of your posts

· 42:52 – Rich’s closing remarks

20 Steps to 10X Your Engagement

Boss to Bikini by Theresa DePasquale

Here’s how you can connect with Theresa:

Stephanie’s Leadership Style Quiz

CaptureSocialGroup.com

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91. How to Avoid Resenting Your Clients

Rich Cardona — Thu, 04 Mar 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich goes solo to talk about common mistakes businesses make that end up attracting the wrong kinds of clients, and how to avoid those pitfalls.

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90. How to Dress for Success When You Work From Home with Stephanie Gilstrap

Rich Cardona — Tue, 02 Mar 2021 05:00:00 -0500

“Clothes are a way for us to be able to communicate who the hell we are, when that first impression is the most important.” – Stephanie Gilstrap

On this episode of The Leadership Locker, Instructional Designer Stephanie Gilstrap joins Rich to discuss the importance of style for life in today’s work environment. Listen in as Rich and Stephanie talk about comfort vs. style, taking what you wear into consideration when choosing a career path, and how to use your wardrobe as a tool. Stephanie also shares some wardrobe tips for transitioning service members.

Stephanie Gilstrap is an Instructional Designer at The University of Georgia and has over 12 years of experience in higher education, with roles in enrollment management and student success prior to joining UGA. She decided to pursue a career in instructional design after realizing the exponential impact that a well-designed course has on student success.

00:09 – Introduction
02:56 – What is a leader?
04:35 – Comfort vs. style
06:56 – Using your wardrobe as a tool
08:00 – Wardrobe tips for transitioning service members
11:05 – Style preferences when choosing a career path
13:35 – Style and working virtually
16:41 – Helping someone refine their style
20:25 – Style on a budget
26:27 – Clothing subscription boxes vs. a personal stylist
29:29 – The ROI of style
31:54 – How to find out more about Stephanie
32:51 – How Stephanie became a stylist
35:10 – Rich’s closing remarka

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Here’s how you can connect with Stephanie:

Website: http://stephgilstrap.com/

Linkedin: https://www.linkedin.com/in/stephaniegilstrap85/

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89. Content Creation: If You Confuse You Lose

Rich Cardona — Thu, 25 Feb 2021 05:00:00 -0500

On this episode of The Leadership Locker Rich goes solo to talk about the most commonly asked questions about personal branding from his LinkedIn audience. Rich gives key tips about keeping your social media posts geared toward the consumer base you want to attack.

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88. How to Brand and Attract the Right Customers with Keenya Kelly

Rich Cardona — Tue, 23 Feb 2021 05:00:00 -0500

“Your brand really isn’t about you. It’s about designing something to attract a certain group of people to you so that they will buy from you.” – Keenya Kelly

On this episode of the Leadership Locker, If You Brand It CEO Keenya Kelly joins Rich to discuss branding and why it’s so important to get it right. Listen is as Rich and Keenya talk about how to present your message, brand vibe, first impressions, and why it’s important to be specific with your branding.

As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She is the CEO of If You brand It, a branding and consulting firm in Redding, CA where she strategically helps business owners go from the formulation stage of a Business to developing million-dollar brands.

Buy Before You Quit Your Job by Keenya Kelly: https://www.keenyakelly.com/book/

00:09 – Introduction

02:52 – Branding and first impressions

04:13 – Personal taste and personal branding

07:46 – The importance of color in branding

10:03 – Specificity in branding

15:15 – Target audience shift

17:37 – How to present your message

20:47 – The power of testimonials and affiliate programs

23:39 – Staying on-brand

25:34 – Brand vibe

28:59 – Keenya’s book, Before You Quit Your Job

34:57 – Rich’s closing thoughts

Here’s how you can connect with Keenya:

Website: https://www.keenyakelly.com/

TikTok: http://www.tiktok.com/@keenyakelly0

Pinterest: http://pinterest.com/keenyakelly/

Instagram: https://www.instagram.com/keenyakelly/

Twitter: https://twitter.com/keenyakelly

Facebook: https://www.facebook.com/keenyakelly

YouTube: http://youtube.com/keenyakelly

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87. What You Should Charge When You’re Just Starting Out

Rich Cardona — Thu, 18 Feb 2021 05:00:00 -0500

On this episode of The Leadership Locker, Rich goes solo to talk about the factors that go into deciding what to charge your clients, not undervaluing yourself, and how to avoid getting in your own way.

Reinventing You by Dorie Clark

https://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135

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86. How to Monetize Your Sales Skills with Nick Connor

Rich Cardona — Tue, 16 Feb 2021 05:00:00 -0500

”Athletes and military people have a lot of doors opened strictly because they wore the uniform. And that’s not a bad thing to leverage that, but you can’t lead with that.“ – Nick Connor

On this episode of The Leadership Locker sales coach and best-selling author Nick Connor joins Rich to talk about the intrapreneur mindset. Listen in as Rich and Nick discuss having a servant mentality, developing your personal brand, and Nick shares his personal story of how baseball has helped him in business.

Nick Connor helps coaches and speakers overcome their irrational fears about speaking and selling to being magnetic communicators that naturally attract more prospects and clients in weeks. He is the author of the best-selling book BrandAbility.

Click here to get a free digital version of BrandAbility:

https://www.honorscoaching.com/brandability

00:09 – Introduction
01:39 – Clubhouse and authenticity
05:40 – Developing sales skills
11:04 – Rich’s daughter stops by
12:24 – Intrapreneurship and developing specific skills
17:58 – Breaking through in a new field
21:34 – Developing your personal brand
24:52 – Common sales problems
29:24 – The importance of delegation
32:28 – Nick’s recent success stories
37:46 – Rich’s closing remarks

Here’s how you can connect with Nick:

Website: https://www.nickconnor.com

Linkedin: https://www.linkedin.com/in/teamamp/

Instagram: https://www.instagram.com/nickconnor/

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85. How to See Setbacks as Momentum

Rich Cardona — Thu, 11 Feb 2021 03:00:00 -0500

On this episode of The Leadership Locker, Rich goes solo to briefly talk about how setbacks and mishaps shouldn’t be viewed as obstacles, but as learning tools to help you gain momentum and strive harder to reach your goals as an entrepreneur.

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84. How to Train Your Mind for Threats and Challenges with Lauren Johnson

Rich Cardona — Tue, 09 Feb 2021 03:00:00 -0500

“I would rather you be consistent than intense.” – Lauren Johnson

On this episode of The Leadership Locker, Mental Performance Coach Lauren Johnson joins Rich to discuss mentally conditioning yourself for threats and challenges. Listen in as Lauren and Rich talk about mental toughness, threat mindset vs. challenge mindset, and the difference between risk and consequence. Lauren also shares her story of how a soccer injury led her to pursue sports psychology.

Lauren trains professional athletes, military personnel and business professionals through national speaking engagements, educational training workshops and consulting. Lauren's practical, straight-forward advice and mental performance strategies helps individuals develop mental toughness so they can perform their best regardless of circumstance.

00:09 – Introduction

03:09 – Lauren’s journey to where she is now

08:04 – Expectation management and self-sabotage

12:42 – Bouncing back from success

16:46 - The Curious Case of Clayton Kershaw

20:11 – Threat mindset vs. challenge mindset

24:14 - The difference between risk and consequence

26:15 – How top performers deal with challenges

29:09 – The power of visualization

34:03 – Closing remarks

Here’s how you can connect with Lauren:

Website: https://www.laurenjohnsonandco.com/

Linkedin: http://linkedin.com/in/laurenjohnsonn

Instagram: https://www.instagram.com/laurennicolejohnson/

Twitter: https://twitter.com/_laurenjohnson_

YouTube: https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg

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83. How to Listen to Yourself Like Your Life Depends on It with Michelle Mras

Rich Cardona — Thu, 04 Feb 2021 03:00:00 -0500

”Fail often. Hit hard. But learn well.“ – Michelle Mras

On this episode of The Leadership Locker, award-winning speaker and author Michelle Mras shares her incredible life story, and how she has turned tragedy into triumph. Listen in as Rich and Michelle talk about reinventing yourself, trusting your instincts, and the importance of gratitude.

Michelle Mras is an award winning, internationally recognized inspirational speaker, published author, intuitive leader, wife, and mother who has been stirring audiences and individuals to action through her compelling message of self-discovery and living a life of intention.

00:09 – Introduction

02:30 – Why people do what they don’t want to do

04:52 – Recreating yourself and not letting your past define you

07:55 – Michelle’s incredible story of her traumatic brain injury

12:14 – Why it often takes tragedy for people to change their lives

15:18 – How to know that you’re on the wrong path

18:02 – Trusting your instincts

20:34 – How Michelle used her injury to transform herself

28:19 – Michelle’s battle with cancer

31:20 - The importance of gratitude

36:20 – Closing remarks

Here’s how you can connect with Michelle:

Website: https://michellemras.com/

Linkedin: https://www.linkedin.com/in/michellemras

Instagram: https://www.instagram.com/michellemras/

Twitter: https://twitter.com/mrasmichelle?lang=en

YouTube: https://www.youtube.com/channel/UCQ36Z_Q3BViC5VsIiglLAQA

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82. It’s Embarrassing Not to Work Hard

Rich Cardona — Tue, 02 Feb 2021 03:00:00 -0500

“On any given day there’s a number of things that I hate doing, but the sum of everything I’m doing is what I love.” – Rich Cardona

One this episode of The Leadership Locker, Rich talks about hard work, distraction, settling, activity vs. action, and doing things you hate to accomplish what you love.

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81. How Poverty Became My Business School with JeVon “JT” McCormick

Rich Cardona — Thu, 28 Jan 2021 03:00:00 -0500

“You only fail if you stop trying.” – JeVon “JT” McCormick

On this episode of The Leadership Locker, President and CEO of Scribe Media JeVon “JT” McCormick talks ab out how his turbulent upbringing inspired him to pursue business. Listen in as Rich and JeVon discuss outrunning poverty, being black in corporate America, identity, and vulnerability. JeVon also shares some very personal stories about growing up the son of a pimp.

JeVon McCormick is an American author, public speaker, and businessman. In 2016, author Tucker Max hired McCormick as CEO of Scribe Media, formerly known as Book in a Box, an Austin-based book writing and publishing company, after working together on McCormick's book, I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream.

00:08 - Intro

04:23 – Is a formal education overrated?

08:36 – JT’s turbulent upbringing and how it inspired him to pursue business

12:10 – How failure caused JT to reevaluate his character

17:16 – The power of authenticity

19:21 – Being black in corporate America

23:58 – “The Hustle is Real”

28:03 – Outrunning poverty

32:47 – Following through on your promises

35:31 – Identity and vulnerability

42:07 – Closing

Here’s how you can connect with JeVon:

Website: https://jevonmccormick.com/

Linkedin: https://www.linkedin.com/in/jtmccormick/

Twitter: https://twitter.com/realjtmccormick

Facebook: https://www.facebook.com/scribejt

YouTube: https://www.youtube.com/c/ScribeMediaCo

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80. How to Become a Side Hustle Millionaire with Tony Whatley

Rich Cardona — Tue, 26 Jan 2021 03:00:00 -0500

“Don’t look to fail, but you have to be willing to fail.” – Tony Whatley

On this episode of The Leadership Locker, 365 Driven founder, best-selling author, and podcast host Tony Whatley gives his unique perspective on finding and building your side-hustle. Listen in as Rich and Tony discuss side-hustle culture, how to build authority, and the loneliness of entrepreneurship.

Tony Whatley is an entrepreneur, business mentor, best-selling author, podcast host, and speaker. His mission is to positively impact the generational legacy of millions of people, by teaching them confidence and business principles. HIs best-selling book, Sidehustle Millionaire, teaches people how to start and scale their first business. He also hosts The 365 Driven Podcast.

00:09 – Intro
02:31 – Side-hustle culture
04:36 – The leadership challenges of a side-hustle
08:49 – Followers vs. a community
13:03 – The loneliness of entrepreneurship
16:56 – Money, passion and serving others
24:02 – Business doesn’t have to be complicated
28:59 – How to find the right business coach
33:12 – The importance of having a one-on-one relationship with your coach
35:58 – Focusing on what’s important as an entrepreneur, and building authority
42:39 – 365drive.com and the 365 Driven Podcast
45:57 – Rich’s closing remarks

Here’s how you can connect with Tony:

Website: https://365driven.com/

Linkedin: https://www.linkedin.com/in/tonywhatley/

Instagram: https://www.instagram.com/365driven/

Twitter: https://www.facebook.com/groups/365driven/

Facebook: https://www.facebook.com/365driven

YouTube: https://www.youtube.com/user/ynotdv8

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79. Why You’re Always Building Your Personal Brand

Rich Cardona — Thu, 21 Jan 2021 03:00:00 -0500

“Choose your medium, know your message, know yourself, and put it out there.” – Rich Cardona

On this episode of The Leadership Locker, Rich livestreams his thoughts on personal branding. Listen in as Rich talks about how to create your own personal brand, being true to yourself, and why you are always building your personal brand whether you like it or not.

00:41 – You are always building your personal brand whether you like it or not
07:52 – The choices that you make and being true to yourself
09:39 – Key takeaways

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78. Writing Copy That Has a Pulse with Camille Trent

Rich Cardona — Tue, 19 Jan 2021 03:00:00 -0500

“You don’t have to be a lifestyle brand to write copy with a pulse.” – Camille Trent

On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t necessarily mean that you are a good copywriter.

Camille Trent is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.

(00:09) – Introduction

02:29 – Camille tells us about herself

03:21 – In-house vs. ad agencies

08:16 – Copywriting vs. content writing

13:49 – How to start writing words that sell

18:24 – The do’s and don’ts of copywriting

22:37 – The different styles of copywriting

26:44 – Being a good writer doesn’t necessarily mean that you are a good copywriter

29:08 – Using data to measure the effectiveness of your content

32:37 – The value of comments vs. likes

35:58 – How to contact Camille

37:18 – Closing statements

Here’s how you can connect with Camille:

Website: https://marketerhire.com/

Linkedin: https://www.linkedin.com/in/camillehansentrent/

Twitter: https://twitter.com/camilletrent

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77. How to Become an Authority in Your Space with Jeremy Knauff

Rich Cardona — Tue, 12 Jan 2021 03:00:00 -0500

“I’m trying to explain these complex business topics at a level that a seven-year-old child understands it. And you really have to think about how you’re conveying that information. […] Teaching through creating content helps you to become better at what you’re doing.” – Jeremy Knauff

On this episode of The Leadership Locker, Spartan Media founder Jeremy Knauff talks about the power of expertise, and how creating content to share that expertise makes you better. Listen in as Rich and Jeremy discuss imposter syndrome, the pitfalls of paralysis by analysis, and why you just need to start publishing content and not worry about getting it perfect. Jeremy also shares the personal story of how a health scare changed his approach to doing business.

Jeremy Knauff is the founder of Spartan Media, a digital marketing agency in Tampa, Florida. He's also a proud father, husband, and US Marine Corps veteran. After 18 years in the digital marketing industry, he's learned a thing or two, and today, while still serving his clients, he's working to share his knowledge with the industry to help even more people.

Here’s how you can connect with Jeremy:

Website: https://spartanmedia.com/

Linkedin: https://www.linkedin.com/in/jeremyknauff/

Twitter: https://twitter.com/jeremyknauff

Facebook: https://www.facebook.com/jlknauff/

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76. Why You Should Manage Like a Mother with Lee Cockerell

Rich Cardona — Tue, 05 Jan 2021 03:00:00 -0500

“When in doubt, manage like a mother. Mother’s don’t care if you’re happy, they care if you’re successful. They have empathy and they have discipline, and they’ll use both on you.” – Lee Cockerell

On this episode of The Leadership Locker, author and Chief Learning Officer of Cockerell Academy, Lee Cockerell talks about responsibility vs. ability in leadership. Listen in as Rich and Lee discuss how a fear of failure can lead to success, the value of subtlety in leadership, and why you should manage like a mother. Lee also tells us the incredible story of how he went from being a waiter at the Washington Hilton to Executive Vice President of Operations at Walt Disney World.

Lee Cockerell is the retired Exec VP of Walt Disney World. Lee has held management positions with Hilton for 8 years, Marriott for 17 years, and the Walt Disney Company for 16 years. He is the author of four books: Creating Magic, The Customer Rules, Time Management Magic and Career Magic. He is a popular speaker and seminar presenter around the world on Leadership, Management, and Customer Service. Lee and his wife, Priscilla, live in Orlando Florida.

Here’s how you can connect with Lee:

Website: https://www.leecockerell.com/

Linkedin: https://www.linkedin.com/in/leecockerell/

Facebook: https://www.facebook.com/createmagic/

Twitter: https://twitter.com/leecockerell

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75. Ownership and Overdelivering with Maya Grossman

Rich Cardona — Tue, 29 Dec 2020 08:00:00 -0500

“It’s much better, in my opinion, to focus on one channel, master it or figure that it’s completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook’, you end up performing poorly on all of them.” – Maya Grossman

On this episode of The Leadership Locker, author and VP of Marketing at Jumpstart, Maya Grossman talks about the importance of ownership and overdelivering. Listen in as Rich and Maya discuss the different kinds of marketing, understanding your customers’ needs, and having an owner’s mindset. Maya also touches on how her military service helped shape her into the high performer that she is today.

Maya Grossman is a high performing data-driven product marketing leader with more than a decade of experience and a demonstrated track record of taking products to market and driving growth. She has been helping companies grow for almost a decade. She has worked as the Head of Digital Marketing at SodaStream, Head of Global Product Marketing at Microsoft, and Strategic Advisor of Product Marketing at Google. She is also the author of the best-selling book Invaluable.

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Here’s how you can connect with Maya:

Website: https://www.mayagrossman.com/

Linkedin: https://www.linkedin.com/in/mayagrossman/

YouTube: https://www.youtube.com/c/mayagrossman

Twitter: https://twitter.com/mayagrosmn?lang=en

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74. You Can’t Buy a Network with Rob Rens

Rich Cardona — Tue, 15 Dec 2020 08:00:00 -0500

On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens talks with Rich about how to organically build your network. Recorded remotely from a firehouse that now functions as an Airbnb, Rob and Rich discuss how to scale your business, the power of conversation, how useful a college degree really is, and how baseball is a good analogy for small business.

Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. He is now a State Farm agent in Wilmington, NC.

Here’s how you can connect with Rob:

Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak

Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/

Instagram: https://www.instagram.com/my_cape_fear_insurance/

Facebook: https://www.facebook.com/mycapefearinsurance/

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73. Accountability is the Path to Vulnerability with Adam Posner

Rich Cardona — Thu, 10 Dec 2020 08:00:00 -0500

“Once I was able to take accountability, that opened up the vulnerability door to say okay, let’s really talk about what I’m not good at, let’s talk about how to improve on that.” – Adam Posner

On this episode of The Leadership Locker, host of The POZcast and Managing Director of NHP Talent Group, Adam Posner talks about the importance of accountability and how it radically changed his life.. Listen as Adam and Rich discuss job searching, recruitment, LinkedIn headlines and the importance of betting on yourself. Adam also shares a personal story on the power of ownership.

Adam Posner is the Founder and Managing Director at NHP Talent Group: A Talent Access Consultancy, specializing in recruitment strategy, talent process and operations for start-ups, agencies and brands, where they focus on experts within Marketing, Performance Media, Creative, Product and Content Creation. His podcast ThePOZcast showcases experts to help people harness their inner tenacity to drive their lives and careers forward.

Here’s how you can connect with Adam:

Website: https://www.nhptalentgroup.com/

Linkedin: https://www.linkedin.com/in/adamjposner/

YouTube: https://www.youtube.com/thepozcast

Twitter: https://twitter.com/adamjposner?lang=en

Adam’s Podcast: https://thepozcast.com/

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72. No More Traditional Marketing Campaigns with Rob Rens

Rich Cardona — Tue, 08 Dec 2020 08:00:00 -0500

On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens returns to discuss his approach to a traditional marketing campaign that fell flat. What he discovered was that a different approach would yield much better results. Listening to Rich and Rob to see what they uncover.

Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action.

After returning home, his unit performed funeral services for those same service members that were killed overseas. As he conducted these, he noticed that none of the families ever expected it to be their loved one and yet, it was, and were left trying to figure out what to do next.

And from that experience he realized that it’s impossible to completely eliminate risk from our lives. The most we can do is to manage it as much as possible. So, it is now his mission to protect as many people in his community from going through what they did which is to be completely unprepared for what to do next when “it'll never happen” happens.

Here’s how you can connect with Rob:

Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak

Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/

Instagram: https://www.instagram.com/my_cape_fear_insurance/

Facebook: https://www.facebook.com/mycapefearinsurance/

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71. You Struggle Too Much Because You Juggle Too Much with Rob Rens

Rich Cardona — Tue, 01 Dec 2020 08:00:00 -0500

On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses balancing your workload. Listen as Rob and Rich discuss taking on way too much, delegation, and focusing on what’s important.

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Here’s how you can connect with Rob:

Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak

Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/

Instagram: https://www.instagram.com/my_cape_fear_insurance/

Facebook: https://www.facebook.com/mycapefearinsurance/

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70. The Art of Contemporary Communication with Rob Rens

Rich Cardona — Tue, 24 Nov 2020 08:00:00 -0500

“Where you distribute your message, whether it’s print or video or just audio, that is just as important as what it is that you’re saying.” - Rob Rens

On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses contemporary communication. Listen as Rob and Rich discuss using a copywriter, knowing your wheelhouse, and the importance of being authentic on social media.

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Here’s how you can connect with Rob:

Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak

Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/

Instagram: https://www.instagram.com/my_cape_fear_insurance/

Facebook: https://www.facebook.com/mycapefearinsurance/

https://www.amazon.com/gp/seller-account/mm-summary-page.html?topic=200260520

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69. How to Pool Resources and Mitigate Risk with Jocko Willink

Rich Cardona — Thu, 19 Nov 2020 08:00:00 -0500

On this episode of The Leadership Locker, podcaster and Echelon Front CEO Jocko Willink discusses pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, patience, and how to avoid blind spots in business.

Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles he learned on the battlefield to help others lead and win. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best-selling Way of the Warrior Kid children’s book series.

Here’s how you can connect with Jocko:

Website: https://echelonfront.com/

Linkedin: https://www.linkedin.com/in/jocko-willink-260b289/

Instagram: https://www.instagram.com/jockowillink/

Facebook: https://www.facebook.com/jkowillink

Twitter: https://twitter.com/jockowillink

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68. Solve Your Business Problems by Executing, Not Buying with Rich and Eliza

Rich Cardona — Tue, 17 Nov 2020 08:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss resources, relationships, consultant fatigue, and the importance of patience.

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67. The Importance of Being Approachable in Business with Rich and Eliza

Rich Cardona — Thu, 12 Nov 2020 08:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discusses approachability in business, intimidation, sincerity, and perception.

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66. Self-Publish or Get a Publisher with Eliza Delgado - Part 1

Rich Cardona — Tue, 10 Nov 2020 08:00:00 -0500

On this episode of The Leadership Locker, COO of Rich Cardona Media, Eliza Delgado discusses strategies to publish your book. Listen as Eliza and Rich talk about self-publishing, finding a publisher, and the common pitfalls of both.

- Amazon Self-Publishing:

- Hybrid Publishing:

https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/70446-the-indie-author-s-guide-to-hybrid-publishing.html

- More Self-Publishing Resources:

https://blog.publishdrive.com/the-ultimate-list-of-self-publishing-resources/

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65. Words Mean Things with Rich and Eliza

Rich Cardona — Thu, 05 Nov 2020 08:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss words, meaning, and miscommunication.

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64. Why Selling Doesn’t Make You Salesy with Brad Lea

Rich Cardona — Thu, 29 Oct 2020 07:00:00 -0500

“You can’t control other people’s thoughts and opinions so other people’s opinion of you shouldn’t be any of your business. You should just be authentically out there trying to help people, and don’t worry about what people assume or think.” – Brad Lea

On this episode of The Leadership Locker, Founder and CEO of LightSpeed VT Brad Lea discusses coaching courses and recurring revenue. Listen as Brad and Rich talk about social proof, price vs. cost, and building credibility.

Brad Lea is a leading authority on web-based training. Experienced and proven in sales and marketing, he is a seasoned professional with a strong base of sales management coming from 25 years in the Automotive Industry. As the Founder and CEO of LightSpeed VT, Brad has revolutionized the online training world. He has set the gold standard for how training is delivered, tracked and reported on ensuring maximum performance, accountability, retention and results.

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Here’s how you can connect with Brad:

Website: https://www.bradlea.com

Linkedin: https://www.linkedin.com/in/bradlea/

Instagram: https://www.instagram.com/therealbradlea/

Facebook: https://www.facebook.com/TheRealBradLea/

YouTube: https://www.youtube.com/therealbradlea#

Twitter: https://twitter.com/TheRealBradLea

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63. Finding the Best Clients with Rich and Eliza

Rich Cardona — Tue, 27 Oct 2020 07:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza talk about areas of influence, how to attract the clients that you want, and the value of knowing what you don’t know.

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62. How Hospitality is a Secret Weapon with Lisa Skye Hain

Rich Cardona — Thu, 22 Oct 2020 07:00:00 -0500

“I wanted to create a space where people could make their primary focus themselves, their body, their well-being. Because if you focus on those things everything in your life, including your business, can thrive.” – Lisa Skye Hain

On this episode of The Leadership Locker, Primary CEO and Co-Founder Lisa Skye Hain discusses the power of hospitality. Listen as Lisa and Rich talk about networking, female leadership, and finding the right people for your business.

As a magnetic leader, poised public speaker, and master networker, Lisa Skye Hain has spent a lifetime amidst thriving small businesses. She managed two restaurants in Danny Meyer’s hospitality empire, worked on a top residential & commercial real estate sales team with The Corcoran Group, built one of the world’s largest and most prosperous Manhattan BNI (Business Network International) chapters, and served as WeWork’s founding Head of Community — overseeing operations for their first 275 offices.

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Here’s how you can connect with Lisa:

Website: http://www.liveprimary.com

Linkedin: https://www.linkedin.com/in/lisaskyehain

Instagram: https://www.instagram.com/lisaskeyhain

Facebook: https://www.facebook.com/lisaskyehain

Twitter: https://twitter.com/lisaskyehain

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61. The Pressure to Be Authentic with Rich and Eliza

Rich Cardona — Tue, 20 Oct 2020 07:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss authenticity, honesty, and vulnerability in social media.

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60. How to Grow as an Influencer with Jessy Grossman

Rich Cardona — Thu, 15 Oct 2020 07:00:00 -0500

“I personally haven’t been someone who waits for people to come to me. That’s gotten me very little in life. But by pursuing things that I want, very intentionally and mindfully, that’s the way to get them.” – Jessy Grossman

On this episode of The Leadership Locker, Founder and President of WIIM: Women In Influencer Marketing, Jessy Grossman discusses growing as an influencer. Listen as Jessy and Rich talk about breaking into social media, storytelling, and understanding your audience.

Jessy is an entertainment and media professional with over a decade of entertainment experience and a sharp, forward-thinking mindset. She represents digital talent as they work with digital content companies, advertisers, and brands to produce buzz worthy entertainment that engages audiences, drives monetization and accomplishes key goals/objectives on their behalf.

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Here’s how you can connect with Jessy:

Website: http://www.jessygrossman.com/

Linkedin: https://www.linkedin.com/in/jessygrossman/

Instagram: https://www.instagram.com/socialmediaagent/

Facebook: https://www.facebook.com/socialmediaagentnyc/

YouTube: https://www.youtube.com/channel/UCwWolqNRXno5gKFtmDOdEgw

Twitter: https://twitter.com/jessygrossman

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59. Video is Only Part of the Strategy with Rich and Eliza

Rich Cardona — Tue, 13 Oct 2020 07:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss video marketing, quantity vs. quality, and creating a comprehensive content strategy.

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58. Safeguards and Scapegoats with Rich and Eliza

Rich Cardona — Thu, 08 Oct 2020 07:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss safeguards, scapegoats, slack, and navigating bureaucracy.

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57. Technical Proficiency is Not Mastery with Rich and Eliza

Rich Cardona — Tue, 06 Oct 2020 07:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss exceptionalism, why technical proficiency doesn’t equal mastery, and when to monetize your passion.

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56. Why You Need to Outsource NOW with Robert Nickell

Rich Cardona — Thu, 01 Oct 2020 07:00:00 -0500

“If you’ve got script, now you’ve got structure. Those are the lines on the freeway. Those lines are your systems and processes.” – Robert Nickell

On this episode of The Leadership Locker, Rocket Station Founder and CEO Robert Nickell talks about the importance of outsourcing. Listen as Robert and Rich discuss the documenting your systems and processes, and the risks of not delegating.

As a successful real estate investor, Robert Nickell had long perfected a series of systems and processes that helped launch him to the forefront of the industry. He recognized that countless investors and entrepreneurs could benefit from his workflows and proven systems — and that started with having a world-class, highly trained team in place.

Here’s how you can connect with Robert:

Website: https://rocketstation.com/

Linkedin: https://www.linkedin.com/in/robert-nickell/

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55. How to Choose the Right Clients for Your Company with Rich and Eliza

Rich Cardona — Tue, 29 Sep 2020 07:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss:

1. Making the hard decisions for your company

2. When to deviate from your processes

3. Having transparency with your clients.

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54. How to Avoid Being Misled by Metrics with Rich and Eliza

Rich Cardona — Tue, 22 Sep 2020 07:00:00 -0500

On this episode of The Leadership Locker, Rich and Eliza discuss defining your content lanes, how to not get stuck on the report, and why your engagement rate is your most important metric.

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53. How to Say “No” and Niche Down with Amy Blaschka

Rich Cardona — Thu, 17 Sep 2020 05:00:00 -0500

“You got to say “no” to those things that don’t align with who you are, so you can say “yes” to those that do. – Amy Blaschka

On this episode of The Leadership Locker, social media ghostwriter Amy Blaschka talks about why being a good speaker doesn’t necessarily translate to creating good social media. Listen as Amy and Rich discuss the importance of outsourcing, niching down, and figuring our what you’re great at and focusing on that.

Amy Blaschka has made a career offering “stories as a service.” From her degree in film to her two and a half decades spent branding products, places, and people, to founding her writing practice, Amy has always understood the power of weaving an engaging tale. As a longtime leadership contributor for Forbes, Amy covers personal transformation and its impact on career growth. The mindfulness book she co-authored, I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential, helps others understand the power of the stories they tell themselves.

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Here’s how you can connect with Amy:

Website: https://www.amyblaschka.com/

Linkedin: https://www.linkedin.com/in/amyblaschka/

Instagram: https://www.instagram.com/amyblaschka/

Twitter: https://twitter.com/amyblaschka

Facebook: https://www.facebook.com/AmyBlaschkaWriter/

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52. How to Play Your Part to Make the Team Better with Tyler Schmitt

Rich Cardona — Thu, 10 Sep 2020 05:00:00 -0500

“The right situation is out there. Find it.” – Tyler Schmitt

On this episode of The Leadership Locker, VaynerMedia’s Tyler Schmitt talks about the importance of apprenticeship and the value of persistence. Listen as Tyler and Rich discuss looking for the value of your role outside of money, playing your part to make everyone better, and valuing the long-term over the short-term.

Tyler Schmitt earned a bachelor’s degree in Hotel and Restaurant Management from Penn State, where he was the President of the Phi Gamma Delta fraternity. After working in the food service industry for 5 years he landed a job at VaynerMedia as Community Manager, then diligently worked his way up to become Gary Vaynerchuck’s assistant. He now works as Gary’s Chief of Staff, strategically working behind the scenes, allowing Gary to focus on his multiple ventures and Fortune 100 clients.

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Here’s how you can connect with Tyler:

Linkedin: https://www.linkedin.com/in/tyler-schmitt-975b3457/

Instagram: https://www.instagram.com/tyler/?hl=en

Twitter: https://twitter.com/tySchmitt5

Facebook: https://www.facebook.com/tyler.schmitt.58

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51. How we Measure Money and it’s Value with Roberto Blake

Rich Cardona — Thu, 03 Sep 2020 05:00:00 -0500

“I accept failure as part of the price and process of success.” – Roberto Blake

On this episode of The Leadership Locker, Awesome Creator Academy founder Roberto Blake talks about having the patience to make success happen and why failure is important. Listen as Roberto and Rich discuss automatic income, perceived value, and why you should view money as a tool rather than a goal.

Roberto Blake educates and motivates small business owners and content creators and helps them in building their brands and businesses. He is known for his direct and transparent way of teaching education-based content with a strong motivational message of empowerment. Roberto is a keynote speaker who travels far and wide to connect with creators and entrepreneurs, dedicated to delivering on the promise of their potential.

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Here’s how you can connect with Roberto:

Website: https://robertoblake.com/

Linkedin: https://www.linkedin.com/in/robertoblake/

Instagram: https://www.instagram.com/robertoblake/

Twitter: https://twitter.com/robertoblake

Facebook: https://www.facebook.com/Robertoblake2/

YouTube: https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-Q

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50. How to Make Your Brand Memorable with Kasey Luck

Rich Cardona — Thu, 27 Aug 2020 10:00:00 -0500

“It works great when a consumer can identify a brand with certain emotions in their head, and they can remember that brand for something as if that brand had a personality.” – Kasey Luck

On this episode of The Leadership Locker, Luck & Co founder Kasey Luck talks about ecommerce and the advantages of running your own direct-to-consumer brand. Listen is as Kasey and Rich discuss the customer journey, customer retention, and why being personal is so important in ecommerce.

Kasey Luck helps entrepreneurs grow their email lists and convert subscribers into paying customers. She blogs at Bold & Zesty, runs local events for email marketers, and teaches email. Previously she did event marketing at 500 Startups, where she grew their email list by 25,000+ subscribers in one year.

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Here’s how you can connect with Kasey:

Website: http://boldandzesty.com/

Linkedin: https://www.linkedin.com/in/kaseyluck

Instagram: https://www.instagram.com/kaseyluckk/?hl=en

Twitter: https://twitter.com/boldnzestyblog?lang=en

Facebook: https://www.facebook.com/boldandzesty/

YouTube: https://www.youtube.com/channel/UCFXnZaV6dAZSr-NxesNcf9g?gl=US

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Connect with Rich:

49. How To Turn Your Hobby Into A Business with Ryan Deiss

Rich Cardona — Thu, 20 Aug 2020 10:00:00 -0500

“If you talk to ordinary people, and they question the thing that you’re doing, it suggests that you’re doing something that’s extraordinary.” - Ryan Deiss

On this episode of The Leadership Locker, DigitalMarketer.com CEO Ryan Deiss talks about how to follow your passion and turn your hobby into a career. Listen in as Ryan and Rich discuss knowing your customer, becoming a better copywriter, why email is still so effective, and what Ryan was SUPPOSED to do after college.

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, "His companies practically own the internet." He is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands. Ryan is also a best-selling author and a sought-after speaker who has shared the stage with top business leaders and celebrities like Sir Richard Branson, William Shatner, Gary Vaynerchuk, Rachel Hollis, Tim Ferris, Daymond John, and Dave Ramsey.

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Here’s how you can connect with Ryan:

Website: https://www.ryandeiss.com/

Linkedin: https://www.linkedin.com/in/ryandeiss/

Instagram: https://www.instagram.com/ryandeiss/

Twitter: https://twitter.com/ryandeiss

Facebook: https://en-gb.facebook.com/ryandeiss/

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Connect with Rich:

48. How to Capture and Keep Attention with Todd Hartley

Rich Cardona — Thu, 13 Aug 2020 10:00:00 -0500

On this episode of The Leadership Locker, WireBuzz CEO Todd Hartley dispels the myth that modern audiences don’t have the ability to pay attention. Listen in as Todd and Rich discuss how to create a binge-worthy experience and how to continually captivate you audience.

In 2010, Todd Hartley created WireBuzz to help businesses amplify sales, reach marketing goals, and dominate the competition with video. Today, Todd focuses on staying 2 years ahead of his industry. To share what he’s learned along the way, Todd hosts Video Marketing Mastery, a weekly podcast that is dedicated to helping businesses find success with video.

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Here’s how you can connect with Todd:

Website: https://toddhartley.com/

Linkedin: https://www.linkedin.com/in/videotodd/

Instagram: https://www.instagram.com/thetoddhartley/

Twitter: https://twitter.com/TheToddHartley

Facebook: https://www.facebook.com/groups/511464482391039/

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Connect with Rich:

47. How to Navigate Your New business Legally with Rachel Brenke

Rich Cardona — Thu, 06 Aug 2020 10:30:00 -0500

Rachel Brenke is an Entrepreneur, Lawyer, Iroman, TikToker, Podcaster, Mom, Content Creator… and more. She has been featured in Forbes, Business Insider, on NBC, etc. Why?

She brings just insane value to businesses in terms of legal expertise and strategy. She values LIFE over business which is why she wants to share all she can with you - so that we can protect ourselves and enjoy life to the fullest!

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Connect with Rachel

Website – https://rachelbrenke.com/

Podcast-The Business Bites Podcast https://rachelbrenke.com/pod

LinkedIn - https://www.linkedin.com/in/chris-walker-41597028/

IG: https://www.instagram.com/rachelbrenke/

https://www.instagram.com/thelawtog/

https://www.instagram.com/fitlegally/

https://www.instagram.com/edenlawfirm/

Twitter: https://twitter.com/RachelBrenke

TikTok: @rachelbrenke

In this episode, we discuss:

Business structures
Master Service Agreements
Business Proposals
Terms and Conditions
Attorney Fees Provisions
Property for Licensing

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Connect with Rich:

46. How to Negotiate without being scared with Mark Raffan

Rich Cardona — Fri, 24 Jul 2020 17:07:00 -0500

"It's naive to think someone will want just see the value of your product or service and want to pay full price." - Mark Raffan

Mark Raffan, the CEO of Negotiation Ninjas, always knew he would be in the negotiation business. Actually, no he didn't.

He wanted to be graphic designer, but after school landed sales roles; roles that he did very well in. In time, the entrepreneurial itch outweighed the benefits of a corporate life.

Negotiation Ninjas came into existence with the intent to

Coach your teams to “do more with less” by teaching you how to use your existing resources to drive up profitability
Showing you how to reduce the cost of acquisition and increase the volume of sales to the business
Increase performance; profitability

He's studied a prestigious organizations and also has one of the top rated podcasts on negotiation. If you are done being scared of navigating the turbulent waters (and feeling) of negotiation - take a listen!

Connect with Mark:

Website – https://www.negotiations.ninja/

Podcast-https://podcasts.apple.com/ca/podcast/negotiations-ninja-podcast/id1300435924

LinkedIn - https://www.linkedin.com/in/markraffan/

Instagram: https://www.instagram.com/negotiationpod/

Email- mark@contentcallout.com

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In this episode we will cover:

- When to negotiate

- When to walk

- How to maintain your value

- Body language

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45. How to Market with a Customer Focus with Chris Walker

Rich Cardona — Thu, 23 Jul 2020 09:00:00 -0500

“When you push someone into a sales conversation they are not receptive. A sales meeting is not the place to do the education.”

Chris Walker was fired from his last job and decided to take matters into his own hands. Chris generated over $2,000,000 with a team of two, a freelance video editor, and an Adobe Suite subscription, but how? In this episode Chris covers areas of his marketing strategy that include being customer focused and utilizing the tools at your disposal properly. Learn his strategy and why technology is not your answer.

Connect with Chris

Website – https://refinelabs.com/
Podcast- https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213
LinkedIn - https://www.linkedin.com/in/chris-walker-41597028/
Email- chris@refinelabs.com

In this episode, we discuss:

Platform use and accountability
What is account based marketing?
How to shift to customer focused
Sales vs marketing metrics
Why tech is not the answer
Using money wisely to build business

44. How to use Storytelling in Business with Kindra Hall

Rich Cardona — Thu, 16 Jul 2020 09:00:00 -0500

“If people don’t feel connected to you, your team, or purpose your business isn’t going to go anywhere.” - Kindra Hall

If ever you’ve wondered what’s next for storytelling for your brand or your business, you need to listen to this episode! Kindra Hall is the master of storytelling. Kindra expands on some areas from her book “Stories That Stick” that teaches you how and why storytelling is an essential skill in business and gives you the tools you need to be able to create your own.

Connect with Kindra

Website – https://kindrahall.com/
Twitter- https://twitter.com/kindramhall
LinkedIn - https://www.linkedin.com/in/kindrahall/
Instagram- https://www.instagram.com/kindrahall/
Email- kindra.hall@kindrahall.com

In this episode, we discuss:

Why storytelling actually matters in business
How reciting words is not storytelling
The business of business vs the art of business
The 4 types of stories
The Value story in sales and marketing
Frozen: Elsa is the bad guy
Why telling stories of when things go wrong is the right move
Using storytelling for your military experience

43. Being a Visionary and a Black Entrepreneur with Quentin Allums

Rich Cardona — Thu, 09 Jul 2020 09:00:00 -0500

“We decided we were going to get so good no one could ignore us.”- Quentin Allums

Quentin was one of the first content creators on LinkedIn to go all in on video. He’s been named on Wisconsin’s Top 25 Under 25 in 2018, starred in the Amazon Docuseries, “The Social Movement”, was featured on TEDx in 2019, and has spoken at Inbound Marketing Conference.

But as you’ll hear his true calling is finding and cultivating talent .. or misfits. In this episode, we listen to his positive attitude and why his business practices have made his company so successful. Originally from Minneapolis, MN and now living in Milwaukee, WI, Quentin always sought opportunities and did let his race get in the way of his goals.

Connect with Quentin Allums:

Website – www.urbanmisfitventures.com
Twitter- https://twitter.com/tagjustq
LinkedIn - https://www.linkedin.com/in/tagjustq
Instagram- https://www.instagram.com/tagjustq
Email- quentin@urbanmisfitventures.com

In this episode, we discuss:

What does Talent Look Like
Removing Yourself From the Process
Visionary vs Integrator Roles
Being a Black Entrepreneur
Getting Uncomfortable and Taking Action

42. How to Overcome Racism in Nascar with Naval Officer and Nascar driver Jesse Iwuji

Rich Cardona — Thu, 02 Jul 2020 09:00:00 -0500

“At the end of the day it doesn't matter how many people in the world who might be racist, if I want to go become a millionaire or a billionaire, I can, no one is going to stop me”- Jesse Iwuji

Jesse Iwuji took an unorthodox path to an exciting career in NASCAR and an african-american male. Jesse, who is Surface Warfare Officer in the Naval Reserve, did not grow up in the racing scene. Yet, at 27 years old he decided it is what he was going to do.

Jesse used a positive mindset and obsessive visualization and did not let his race or naysayers get in the way of his dreams. Jesse began racing professionally in 2015 after returning from a deployment to the Arabian Gulf.

Connect with Jesse Iwuji:

Website – www.jesseiwuji.com
Twitter- https://twitter.com/Jesse_Iwuji
LinkedIn - https://www.linkedin.com/in/jesse-iwuji-268a6641/
Instagram- https://www.instagram.com/jesse_iwuji
Facebook- https://www.facebook.com/Jesseiwujiracing/

In this episode, we discuss:

Getting Started in Racing
Parents’ Sacrifice for the Future
Social Responsibility of Racing
Nascar’s Reaction to Bubba Wallace Case
Exposing Racism and Starting Early

41. How Using Engagement Pods Can Help or Hurt Your Business

Rich Cardona — Thu, 25 Jun 2020 09:00:00 -0500

“It’s not smarter, it’s not harder, it’s smarter and harder.”- Gary Vee

I admit it, I was in an engagement pod. It seemed like a good thing at the time and that it was going to help my content engagement. It was not a good fit for me, it did not grow my business in an authentic way. I had to stomach the time and effort it was actually going to take to build my brand, the right way. To me there are no shortcuts to building up an authentic personal brand following.

In this episode I talk about using LinkedIn engagements pods for your content.

Connect with Rich Cardona:

Website- www.richcardonamedia.com
LinkedIn- https://www.linkedin.com/in/richcardona/
Instagram- https://www.instagram.com/richcardona_/
Facebook- https://www.facebook.com/richcardonamedia/
Youtube- https://www.youtube.com/channel/UCwNKFB37VbrGqRkBDVBjvoQ

In this episode, we discuss:

What is a Pod?
Expectations Being in a Pod
Organic vs Non-Organic Leads
Life After Pods
Is a Pod a Good Fit for You?
Should You Disclosure You’re in a Pod?

40. The Embarrassment of Racism with Christopher McDonald

Rich Cardona — Thu, 18 Jun 2020 09:00:00 -0500

“If you are apathetic about showing the difference of other people to your kids and pathetic about showing them that the world is an ugly place when it comes to race then someone else is going to get to them, in many cases it is the right person, but it may be the wrong person.”

Christopher has worked with everyone from high profile billionaires to celebrities to small businesses to identify, strategize, and build bridges that develop not just into relationships but new ventures never before imagined.

Christopher McDonald grew up as an Army brat moving from place to place ranging from Japan to Fort Campbell, Kentucky. He was often exposed to people of different color and backgrounds, but did not come face to face with racism until high school. Since high school Christopher has faced racism both subtle and overt during his time in Boston and Los Angeles.

Connect with Christopher McDonald:

Website – www.connections-first.com
Website- https://impacttheory.com/
Twitter- https://twitter.com/FinesseMcDonald
LinkedIn - https://www.linkedin.com/in/finessemcdonald/
Instagram- https://www.instagram.com/misterchristophermcdonald/

In this episode, we discuss:

What is “Code Switching?”
Changing Behavior to Protect Feelings
Navigating the Streets of Boston
Experiencing Overt Racism
Racism in Media and Education

39. How to Fight Cancer and Grow Your Business Exponentially with Owen Video

Rich Cardona — Thu, 11 Jun 2020 09:00:00 -0500

“You can smell chemo in your sweat. I remember being chained to the lifesaving bags that filled my body for hours at a time, each year when the studio gets hot and beads of sweat form above my lip, the memories come pouring back to me.”

In March of 2015, Owen Hemsath was diagnosed with stage 3 Thymoma which is a cancer of the thymus and began chemo immediately. While fighting through his cancer, Owen grew his business over 107% and was awarded Entrepreneur of the Year by the State of California.

Owen tells the story of his experience battling cancer while also being an entrepreneur in a rapidly growing field. Owen could have easily quit and focused on his health, but he embraced it as an opportunity to pull people in to see his journey. Now he builds YouTube channels for industry thought-leaders who have awesome content and want to become the recognized authority.

Connect with Owen Video:

Website – https://thevideomarketingschool.com/
Facebook- https://www.facebook.com/owenvideox
Twitter- https://twitter.com/owenvideo
LinkedIn - https://www.linkedin.com/company/videospot
Instagram- https://www.instagram.com/owenvideo/
LinkedIn – https://www.youtube.com/user/simplebusinessvideo
Email- owen@thevideospot.net

In this episode, we discuss:

Using Cancer to Grow Business
Get Past Just “Getting By”
How to Make a Partnership Work
Seeking the Right Clients
Exploring Future Opportunity

38. How We Got a Deal on Shark Tank with Sarah Nuse and Megan Reilly

Rich Cardona — Thu, 04 Jun 2020 09:00:00 -0500

"We were in the hallway counting on our fingers as the sharks waited for a response. We were young entrepreneurs - we didn't expect this to happen."

Meet Sarah Nuse and Megan Reilly are CEO and COO of Tippi Toes Dance. In Season 2 on the last day of auditions, they were in finally invited into the Shark Tank.

Sarah and Megan walk you through how they were "discovered" and didn't actually apply, all the way to texting back and forth with Mark Cuban on the partnership.

This podcast is incredibly valuable for entrepreneurs because you can hear from the story not only how much they have evolved, but also the clarity needed to be completely behind your business.

Enjoy this wild ride with these positive upbeat entrepreneurs who didn't want to sell their souls away.

In this episode, we discuss:

The Experience of Being on Shark Tank
Sticking to Your Values When There is Opportunity
How to Make a Partnership Work
How to Evaluate Partnerships
Words of Advice to Women Entrepreneurs

Tippi Toes is a dance franchises with over 30 franchisees, offering dance classes, dance camps, parties, and even kids’ music. They started as a small business and now have grown into a national brand.

Connect with Sarah and Megan:

Website – https://www.tippitoesdance.com/
Megan’s Twitter- https://twitter.com/meganlReilly
Sarah’s Instagram: https://Instagram.com/sarah_nuse
Megan’s Instagram- https://instagram.com/meganlreilly
Megan’s LinkedIn – https://www.linkedin.com/in/meganlreilly-tippitoes
Sarah’s LinkedIn- https://www.linkedin.com/in/sarah-nuse-1211b57/
Megan's Email: missmegan@tippitoesdance.com
Sarah's Email: misssarah@tippitoesdance.com

37. How to Build Team Business Culture with Rita King and James Jorasch of Science House

Rich Cardona — Thu, 28 May 2020 09:00:00 -0500

James and Rita are co-founders of Science House based in New York, NY. Science House specializes in the development of collaborative culture, business strategy and leadership at the intersection of human nature and technology. A self-proclaimed futurist, Rita J. King is also the EVP for Business Development for Science House. James is a memory and innovation consultant. He is the named inventor on more than 530 issued patents covering a broad range of industries.

Connect with Rita and James:

Website – www.sciencehouse.com
Rita’s LinkedIn – https://www.linkedin.com/in/ritajking/
James’s LinkedIn- https://www.linkedin.com/in/jorasch/
Twitter – https://twitter.com/ritajking
Instagram – https://www.instagram.com/ritajking
Email- Rita@sciencehouse.com

In this episode, we discuss:

What are Indicators of Cultural Mismatch
How Likely is Behavior Adjustment
How to Make Creative Time
How to Make the Invisible Visible
Navigating a Sharp Career Change

36. How to Build High Performing Culture with Lindsay McGregor

Rich Cardona — Fri, 22 May 2020 09:00:00 -0500

Lindsay McGregor is the CEO and co-founder of Vega Factor. Vega Factor is a company that helps organizations build high performing, adaptive cultures through, technology, learning programs, and process design. Lindsay earned her Bachelor’s degree from Princeton and attended Harvard Business School 2011-2013. She went on to work at McKinsey & Company, working with large Fortune 500 companies, nonprofits, universities, and school systems.

Lindsay and her husband Neel co-authored the New York Times bestselling book, Primed to Perform: How to build the Highest Performing Cultures through the Science of Total Motivation.

Connect with Lindsay:

Twitter- https://twitter.com/mcgregorle
Website: vegafactor.com
LinkedIn: https://www.linkedin.com/in/lindsaymcgregor/

In this episode, we discuss:

Merging Emotional Intelligence and IQ
How to Collaborate and Motivate
How to Set Expectations for Experimenting
Psychology of Recruiting and Hiring
Flash Points
What Writing a Book is Really Like
Working as a Husband and Wife Team
Tactical and Adaptive Performance

35. How to Create Bandwidth and Build Your Future with Jason Feifer

Rich Cardona — Fri, 08 May 2020 07:00:00 -0500

Jason Feifer is the editor-in-chief of Entrepreneur magazine, keynote speaker, and host of two podcasts: Problem Solvers, a history show about why people resist new things, and the Pessimists Archive, how entrepreneurs solve unexpected problems in their business. Jason has worked at many different big-name magazine companies such as Maxim, Men’s Health, and Boston Magazine. Jason and his wife Jennifer Miller also co-authored the book Mr. Nice Guy in 2018, a funny and all too real comedy about the pursuit of success in life-and love-in today’s working world.

Connect with Jason:

Website – https://jasonfeifer.com

LinkedIn – https://www.linkedin.com/in/jasonfeifer/

Twitter – https://twitter.com/heyfeifer

Instagram – https://www.instagram.com/heyfeifer

Facebook – https://www.facebook.com/jasonfeifer

In this episode, we discuss:

● How to Get to the Greatest Outcome

● How to Tap into Your Creativity

● Managing Family with Work

● Making Hard Decisions

● Interest in Ideas Over People

34. How to get Social Proof with Dan Fleyshman

Rich Cardona — Fri, 01 May 2020 07:00:00 -0500

Dan Fleyshman is the youngest founder of a publicly traded company in history. After licensing his apparel for $9.5 million dollars at the age of 19, he went on to scale energy drink products into 55,000 retail stores. Dan is an author, has launched a top 5 online poker site, has spoken at over 200 business events, angel invested in 36 companies and his agency “Elevator Studio” has spent over $60 million dollars with social media influencers for fashion brands, film studios, mobile apps & consumer products. Dan’s main passion is his Model Citizen Fund charity which creates backpacks for the homeless filled with 150 emergency supply items inside.

Get his e-book How to Set-Up Your Business For Under $1,000 for free at buythisbook.com with code word elevator

Connect with Dan:

Website – https://victoryceo.com/

LinkedIn – https://www.linkedin.com/in/victoryceo/

Twitter – https://twitter.com/DanFleyshman

YouTube – https://www.youtube.com/c/DanFleyshman

Instagram – https://www.instagram.com/danfleyshman/

Facebook – https://www.facebook.com/danfleyshman/

Model Citizen Fund – https://modelcitizenfund.org/

In this episode, we discuss:

Surrounding Yourself with Useful People
How Entrepreneurial Goals are Different
Getting Social Proof
Being Knowledgeable vs. Being a Practitioner
Angel investing to learn
Consistency and Making Content People Care About
8’ Teddy Bears

33. How to Sell with Content Marketing with Carlos Gil

Rich Cardona — Fri, 24 Apr 2020 07:00:00 -0500

Carlos Gil is an Entrepreneur, Brand Marketing Executive, Start-up Founder, Public Speaker and author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Carlos is the CEO and Founder of Gil Media Co., a full-service marketing agency renowned for implementing digital and social media strategies to help clients make relevant connections. Gil Media Co. works with Fortune 500 clients by assisting them to embrace disruption to succeed in their digital transformation.

Connect with Carlos:

In this episode, we discuss:

Hip Hop!
Twitter as a Search Engine?
The Art of Content Marketing Sales
Quantifying ROI for Clients
Stop Consuming and Start Creating
Balancing Learning vs. Doing

32. How to Market during a Pandemic with Tricia Gellman

Rich Cardona — Fri, 17 Apr 2020 07:00:00 -0500

Tricia is the Chief Marketing Officer (CMO) of Drift, a Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. She’s spent 20+ years in the marketing space, with notable stops at Apple, Adobe, and Salesforce among others. She’s spent the past 4 years as a CMO in the startup world.

Connect with Tricia:

Website | LinkedIn | Twitter

In this episode, we discuss:

Tricia’s background
Marketing and being tone deaf during COVID-19
Identifying and moving away from bad practices
Digital Trust and Brand Awareness
Frictionless buying and Artificial Intelligence (AI)

31. How to Build a Creative Personal Brand with Eric Didier

Rich Cardona — Tue, 14 Apr 2020 13:41:00 -0500

Eric Didier is the Chief Creative Officer of Urban Misfit Ventures, a Milwaukee based video company with a focus on community. His company helps brands, companies, and people build influence and generate leads through strategy and compelling videos. Collectively, Eric’s videos, thoughts, podcasts, and writing have been viewed over 10 million times. He’s also the host of the Strange on Purpose podcast.

Connect with Eric:

In this episode, we discuss:

What it’s like working around other creatives
The pressure of constantly being creative
This ain’t your Daddy’s Milwaukee
Using your brand to drive business
How to be everywhere all the time

30. How to TikTok and Why It’s EXPLODED with Maayan Gordon

Rich Cardona — Fri, 03 Apr 2020 06:00:00 -0500

Maayan is a TikTok Consultant, Branding Expert, Glass Artist, Business Owner, Writer, Speaker and Influencer with a total following of over 2.3M followers across multiple platforms. She’s gone from homeless to Homeowner, Business Owner, and more. Her life has been an incredible journey from college dropout to accomplished entrepreneur.

Connect With Maayan:

In this episode, we discuss:

How anyone can succeed on TikTok
Understanding how to communicate
The principles of entrepreneurship teach you how to be happy
Creating and consuming content that makes you feel good
Are People talking about you out loud?
The future marketplace of TikTok

29. How to Chase Your Dreams Even When the Risk is High with Sel Watts

Rich Cardona — Fri, 20 Mar 2020 07:00:00 -0500

Sel (Sue-Ellen) Watts is the Founder and Managing Director of wattsnext, a rapidly growing HR disrupting consulting firm providing powerful pathways to new levels of business and people performance. Sel serves clients in Australia and the United States. She’s a mother, self-confessed personal development addict, industry influencer, public speaker and thought leader in every way.

Connect With Sel:

In this episode, we discuss:

Taking a leap and starting her business
Managing the risk of naiveté
Her move from Australia to New York
Dream Chasing

28. How to Serve Others by Solving Problems with Brandon Steiner

Rich Cardona — Fri, 13 Mar 2020 09:00:00 -0500

Brandon Steiner is the Founder & President of The Steiner Agency and CollectibleXchange. He’s also a motivational speaker, author, sales coach and media personality. Steiner is the author of Living on Purpose: Stories About Faith, Fortune and Fitness that Will Lead You to an Extraordinary Life, The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire.

Connect With Brandon:

In this episode, we discuss:

Looking at things differently and having a promotional mind
Adding Entrepreneurial classes in the School System
The Importance of Competition
Being the Best and Knowing Your Competitive Landscape
Finding the Right Partners

27. How to Follow Your Curiosities with Kelsey Murphy

Rich Cardona — Fri, 06 Mar 2020 09:00:00 -0500

Kelsey is a career coach, corporate facilitator, podcast host and founder of Whiskey & Work, an online community dedicated to honest conversations about ambition, goal-setting, leadership, and striking a healthy work-life balance. Kelsey’s background is in the Advertising industry and today her coaching specializes in career strategy and communication.

Connect With Kelsey:

In this episode, we discuss:

Getting off your own deserted island
Iterating and navigating through what excites you
Following your tugs and curiosities
The importance of who you choose to collaborate with

26. Using Creativity as an Outlet with Mark Metry

Rich Cardona — Fri, 28 Feb 2020 10:00:00 -0500

Mark is a 21 year-old consultant, Forbes Featured TEDx keynote speaker, on Amazon Prime's Docuseries the Social Movement & host of the Humans 2.0 podcast, ranked in the Global Top 100, where he interviews Billionaires, New York Times Bestselling Authors and World-Class human beings. He’s conquered social anxiety, depression, and obesity and is now a renowned expert on podcasting, company communication, marketing, and authentic branding.

Connect With Mark:

Website | Instagram | LinkedIn | Facebook | Twitter

In this episode, we discuss:

His motivations for starting his Humans 2.0 podcast
Understanding the value of connections and business at a young age
Using creativity as an outlet for his social anxiety
Listening to your inner voice and desire

25. You’re not an Entrepreneur with Martin Rooney

Rich Cardona — Fri, 21 Feb 2020 10:00:00 -0500

Martin is a former US Bobsledder, creator of the Training for Warriors system, internationally recognized fitness expert, best-selling author, and sought-after presenter. His TFW System is now operated in over 250 facilities worldwide and over 5000 trainers and coaches have been certified in 20 countries worldwide. Martin’s training programs have been used by over one million athletes and adults.

Connect With Martin:

Website | Instagram | LinkedIn | Facebook | Twitter

In this episode, we discuss:

The importance of coaching
Entrepreneurs vs. Executers / Technicians and the E-Myth
Identifying What You’re Passionate About and Exploring It
Taking Action

24. Courage with Amy Perkins

Rich Cardona — Fri, 14 Feb 2020 10:00:00 -0500

The death of Amy’s best friend in 2016 jarred her awake. Amy walked away from a 25-year career in teaching, consulting, and coaching to start her own business, Keys to Courage. She shares stories of trials and failures inspiring others to break through the fear that holds them back. Her mission is to motivate, uplift and encourage people to unleash their confidence and reach their ultimate potential.

Connect With Amy:

Website | Instagram | LinkedIn | YouTube

In this episode, we discuss:

Amy’s background of 25+ years in teaching, consulting and coaching
Her motivations for getting on Social Media and overcoming fear
Building Confidence and Expectation Management on LinkedIn
Writing an open letter about sexual harassment/scamming to the CEO of LinkedIn, Jeff Weiner
Honing in on your EQ, transferrable skills, expertise and gifts

23. The Importance of Vision with Sean Cannell

Rich Cardona — Tue, 04 Feb 2020 10:00:00 -0500

Sean is the CEO of Think Media and co-founder of Video Influencers. He’s a YouTuber, international speaker, and coach that helps entrepreneurs build their influence and income with online video. Sean’s passion for constant growth, taking on challenges and helping others comes through in this conversation. Don’t miss all the knowledge bombs Sean drops in this episode!

Free Gear Guide: https://courses.seancannell.com/gearguide

Connect With Sean:

In this episode, we discuss:

Entrepreneurial Vision and preventing an Identity Crisis Moment
Entrepreneurial Leadership Challenges
Becoming the Wu-Tang of YouTube
Staying Paranoid and Never Getting Comfortable
Resilience: Pushing Through Temporary Defeat
Planting Seeds and Reaping the Benefits

22. Discipline and Sacrifice with Craig Ballantyne

Rich Cardona — Tue, 28 Jan 2020 10:00:00 -0500

Craig aka “The World’s Most Disciplined Man”, is a business coach, best-selling author, and creator of The Perfect Life Workshop, the founder of a multiple 7-figure fitness Empire, and more. Craig’s programs help high performers get more done each day, increase their income, and make more quality time for their family and personal lives.

Free Book: www.perfectdayformula.com

Social Media Handles:

Website | Twitter | Instagram | LinkedIn | Facebook

In this episode, we discuss:

How Craig got into coaching
Making the Mistake of Being Efficient at the Wrong Things
$10/hour tasks
Protecting Your Time
Maintaining Accountability

21. How to Be Ready Not just Feel Ready with Jeff Hancher

Rich Cardona — Tue, 21 Jan 2020 10:00:00 -0500

Jeff is the Founder and President of Jeff Hancher Enterprises, a firm specializing in executive coaching, keynote speaking, group training and leadership development. Jeff had a challenging upbringing, experiencing financial hardships and spending the better half of his childhood in hospital rooms. He dreamed of changing his life’s trajectory. Jeff is a US Army Veteran with 23 years of experience in the Fortune 500 and entrepreneurial space. Now, he’s committed to using his skillset to help others achieve their fullest potential.

Facebook | Instagram | LinkedIn | Champion Forum Podcast

In this episode, we discuss:

Jeff’s difficult childhood and how that shaped his psyche
Readiness: Being prepared to seize the opportunity
Being Accountable
Continuous Improvement
Engaging Your Motivation
How Feeling Ready and Being Ready are not the same thing
Finding Service After Service

20. Having the Courage to Career Pivot and Handling Hypergrowth with Chris Hummel

Rich Cardona — Tue, 14 Jan 2020 10:00:00 -0500

Chris is the Founder and CEO of FITTEAM GLOBAL, a healthy lifestyle company with a culture that empowers people to be fit physically with life-changing, superior products and provides Brand Partners a financial opportunity that delivers freedom for those seeking greater control over their work-life balance. He’s also a US Air Force Veteran who tried several industries before finding his calling.

In this episode, we discuss:

Entrepreneurship
Making a Career Pivot from the Real Estate to the Fitness industry
Handling the Wild Success and Hypergrowth in Year 1
The importance of people and relationships

19. How to Build a Community with Richard Moore

Rich Cardona — Tue, 07 Jan 2020 10:00:00 -0500

Richard Moore is a London based start-up and sales consultant, community builder, and big thinker noted for his weekly Startup Business Q&As, Facebook Live events and podcast. Richard founded Entrepreneur Business Live, a business that hosts live, monthly events with world-class speakers, powerful networking and a focus on building community. All events have "charity partners" to ensure some of the profits go to helping others get a meaningful education. | Twitter

In this episode, we discuss:

Thinking Big
Richard’s journey on going international from the UK
How to build a community with deep relationships
Overcoming your fears and harnessing the power of live video

18. How to Maximize Social Media to Building Your Brand with Candice Galek

Rich Cardona — Tue, 31 Dec 2019 10:00:00 -0500

Candice Galek is the founder of Bikini Luxe, the 3rd largest collection of swimwear in the world. Additionally, she founded the Karma Honey Project, a non-profit dedicated to increasing the Puerto Rican honey bee population and creating local jobs through ecotourism and beekeeping. She was named to Forbes 30 under 30 list in 2017 and is a Goodwill Humanitarian Ambassador, luxury resort consultant, and business columnist.

In this episode, Rich and Candice talk about:

The misconceptions around E-Commerce
Capitalizing on success and momentum to explore new opportunities
The importance of giving back

17. How to Use Your Scars as Strength with Shaneé Moret

Rich Cardona — Tue, 24 Dec 2019 10:00:00 -0500

Shaneé Moret is a Stage 4 Kidney Cancer survivor and co-founder of MedSnake Media, a full-service digital marketing firm that specializes in servicing health and medical brands. Shaneé’s passion to positively impact the healthcare space stems from her experience as a cancer patient wanting to pay a debt of gratitude to all the healthcare providers that helped her through her treatment.

In this episode, Rich and Shaneé talk about:

Using your scars as strengths
Engaging with your audience and listening to their feedback
The ability to be fluid and change content continuously
Embracing your darkness/embracing your vulnerability

16. How Not to Judge with Gary Vaynerchuk

Rich Cardona — Tue, 17 Dec 2019 10:00:00 -0500

On this episode of the Leadership Locker, the great Gary Vaynerchuk joins me to talk about judgment and how it can ruin your progress, career, and persona.

This meeting took awhile to set up but it was BEYOND worth it. Please listen in to hear about:

- Working for YOUR people

- Competitiveness vs Judgement

- Entrepreneurship and War?

Here’s how you can connect with Gary :

Website(s):

https://winelibrary.com/

https://vaynermedia.com/

https://my.community.com/gary.vaynerchuk?utm_medium=Social&utm_source=Linktree&utm_campaign=sign+up+to+join+my+texting+community

https://empathywines.com/

Linkedin:

https://www.linkedin.com/in/garyvaynerchuk/

Instagram:

https://www.instagram.com/garyvee/

Twitter:
https://twitter.com/garyvee

Facebook:

https://www.facebook.com/gary/

Youtube:
https://www.youtube.com/user/GaryVaynerchuk

Connect with Rich!!

SCHEDULE A CALL:

https://richcardona.as.me/Firstchat

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Rich Cardona

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Youtube:

info@richcardonamedia.com

15. How to Sell From The Heart with Larry Levine

Rich Cardona — Tue, 26 Nov 2019 20:53:00 -0500

Somehow, someway many people feel that veterans over superbly qualified for sales positions upon separation. Besides the fact that we are capable of many other things, I have seen time and time again veterans being undervalued in the sales space with terribly low salaries or base salaries.

This can lead a pressure to simply SELL with the intent of money driving the manner in which they do so.

Larry Levine, Sales Expert and author of Selling From the Heart, has come onto the show as a torch bearer to leading the revolution against empty suits.

With Larry's help, you can and WILL gain a better understanding of success sales tactics and less pressure filled days. I thank Larry sincerely for reminding our community that their is a RIGHT way to excel in sales and its through the heart.

14. How to Regain Your Fitness Identity After the Military with Jordan Syatt

Rich Cardona — Tue, 19 Nov 2019 10:00:00 -0500

On this episode of the Leadership Locker, renowned fitness and nutrition expert Jordan Syatt joins me to talk about how to get our fitness identity back after "letting go" a bit once we've left the service.

Jordan is notorious for his sardonic, playful, and truth bomb filled content. He is a true influencer in the fitness space because he does NOTHING like those considered fitness influencers. Oh, he also ate a Big Mac a day for 30 days in Sept and lost 7 pounds... just to prove a point.

EMAIL ME FOR A FREE MONTH IN JORDAN’S INNER CIRCLE:

Here’s how you can connect with Jordan :

Website

https://www.syattfitness.com

Linkedin:

https://www.linkedin.com/in/jordan-syatt-783b6014b/

Instagram:

https://www.instagram.com/syattfitness/

Twitter

https://twitter.com/SyattFitness

Facebook:

https://www.facebook.com/syattfitness/

Youtube:

https://www.youtube.com/channel/UCZk-b1KyEL9rovh7zdfw_lg

Get to know Rich

SCHEDULE A CALL:

https://richcardona.as.me/Firstchat

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Rich Cardona

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Youtube:

https://www.heatherparady.com

13. How to Mentally Prepare for Your Interview with Heather Parady

Rich Cardona — Tue, 12 Nov 2019 10:50:00 -0500

On this episode of the Leadership Locker, podcast host and former mental health professional Heather Parady shares how you can be present in your next job interview and not come off the rails. Heather background and current experience as host of Unconventional Leaders and Linkedin Leaders allows her to give unique insight on how to cope with the nerves of trying to land your next job.

Here’s how you can connect with Heather:

Website

Linkedin:

https://www.linkedin.com/in/heatherparady/

Instagram:

https://www.instagram.com/heatherparady/

Facebook:

https://www.facebook.com/heather.parady

GET IN TOUCH WITH RICH

SCHEDULE A CALL:

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Rich Cardona

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Youtube:

https://www.risingabovethenoise.com

12. How to Blowtorch the Sh*t out of Mediocrity with David Brier

Rich Cardona — Tue, 05 Nov 2019 11:00:00 -0500

On this episode of the Leadership Locker, David Brier comes in hot pouncing on your soft, forgettable offerings to help you realize you have STAND OUT. Don't worry, David tells you how in his own endearing way. Trust me when I say this is someone you have to listen to. Why?

David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is ALSO is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John, author of the smash hit Brand Intervention, and his video content is concise and hard hitting!

Here’s how you can connect with David:

Website:

Linkedin:

https://www.linkedin.com/in/davidbrier/

Instagram:

https://www.instagram.com/risingabovethenoise/

Twitter

https://twitter.com/davidbrier

Facebook:

https://www.facebook.com/risingabovethenoise/

SCHEDULE A CALL:

https://richcardona.as.me/Firstchat

Website:

Linkedin:

Instagram:

Rich Cardona

Facebook:

Youtube:

https://www.facebook.com/groups/launchlabonline/

11. What exactly is a Nonprofit? with Todd Connor, CEO of Bunker Labs

Rich Cardona — Tue, 29 Oct 2019 03:15:00 -0500

On this episode of The Leadership Locker Todd Connor discusses what a nonprofit is for those of us who don't know (my hand is raised) and how it can impact the type of business you want to start.

Todd is a Navy veteran, and honestly the time of leader I had been to work with and around since I've gotten out of the military. Todd is shockingly friendly, ego-less, brilliant, and most importantly some who actually has the capacity to effectuate real change.

It was easy to trust that Todd would deliver value to those of us with questions about non-profits.

Here’s how you can connect with Todd / Bunker Labs

Website:

www.bunkerlabs.org

Facebook:

https://www.facebook.com/thebunkerlabs/

Instagram:

https://www.instagram.com/thebunkerlabs/

Linkedin:

https://www.linkedin.com/in/toddconnor/

Here’s how you can connect with Rich:

SCHEDULE A CALL:

Rich Cardona Media

Schedule your appointment online Rich Cardona Media

Website:

Rich is a retired Marine Corps aviator who tried the traditional job route after serving his country. While successful, Rich was unfulfilled and knew he was destined for something more. He decided to leave the workforce and have recorded conversations with C-Suite executives and influencers.

Rich Cardona Media- creates video content for thought leaders and businesses to save them time and money

Linkedin:

Instagram:

https://www.facebook.com/richcardonamedia

Facebook:

Twitter:

https://www.smartpassiveincome.com

10. Why SUPERFANS are More Important than Followers and Likes with Pat Flynn

Rich Cardona — Tue, 15 Oct 2019 10:00:00 -0500

On this episode of The Leadership Locker Pat Flynn discusses how understanding and creating businesses derived from what people need help with is far more valuable than the vanity metrics we believe validates our brands or ideas. A traditional sales funnel ends with a customer, while Pat's "Pyramid of Fandom" begins with a customer and culminates with a SUPERFAN.

Pat Flynn is a public speaker, author, podcaster, and youtuber. He is best known for Smart Passive Income, a website and podcast that teaches his followers about investing in online businesses and generating passive income.

^{In 2008, Pat lost his job at an architectural firm in San Francisco. After moving back home with his parents and suffering from depression, Flynn began studying for the LEED EXAM a credentialing exam for building professionals.He started posting charts and study guides he used to study on a blog. When he revisited the blog months later, he discovered over 10,000 people visited his site daily. Pat then turned that website's information into an ebook, which helped him earn over $200,000 in his first year running online businesses.}

Pat now has a massive following of Superfans and over 200K Youtube subscribers and millions of podcast downloads.

Here’s how you can connect with Pat

Website:

Facebook:

https://www.facebook.com/smartpassiveincome/

Instagram:

https://www.instagram.com/patflynn

Youtube:

https://www.youtube.com/user/SmartPassiveIncome

Here’s how you can connect with Rich:

SCHEDULE A CALL:

Rich Cardona Media

Schedule your appointment online Rich Cardona Media

Website:

Rich Cardona Media- creates video content for thought leaders and businesses to save them time and money

Linkedin:

Instagram:

https://www.facebook.com/richcardonamedia

Facebook:

Twitter:

https://www.maryhendersoncoaching.com/apply

9. Why Your Personal Brand is the Key to Your Success with Mary Henderson

Rich Cardona — Mon, 07 Oct 2019 01:33:00 -0500

On this episode of the Leadership Locker, personal brand specialist Mary Henderson shares why personal brands and vulnerability go hand-in-hand, and how you can approach a job interview as a personal brand to increase your chances of success. Listen in as Mary and Rich talk about the real reason Mary started her business, the true definition of a personal brand, and what question you need to ask yourself if you’re still unsure what your personal brand looks like.

Mary Henderson is a personal brand specialist that helps Coaches, Consultants & Corporate Professionals unpack & enhance their #PersonalBrand to stand out, become an authority in the marketplace and win new business.

WHY IT MATTERS: In today’s digital economy, your #PersonalBrand is the ONE thing nobody else can BE or replicate, especially if you’re a Business Coach, Consultant or Solo Business Owner. People are buying YOU (i.e. Personal Brand) as much as the products or services you provide.

Here’s how you can connect with Mary:

Email: mary@maryhendersoncoaching.com

Website: https://www.maryhendersoncoaching.com/

1:1 Coaching: Book a 45 minute strategy call here:

Here’s how you can connect with Rich:

SCHEDULE A CALL:

Rich Cardona MediaAs

Schedule your appointment online Rich Cardona Media

Website:

Rich Cardona Media - Your Brand. Your Social. On Target.Richcardonamedia

Linkedin:

Instagram:

https://www.facebook.com/flybysmedia/...

Facebook:

Twitter:

www.shayrowbottom.com

8. How to Resonate on LinkedIn and Prepare for Success with Shay Rowbottom

Rich Cardona — Tue, 01 Oct 2019 09:00:00 -0500

Today on the Leadership Locker, LinkedIn content and marketing expert Shay Rowbottom shares the advantages of veteran-centered content and how you can create content that resonates with your audience. Listen in as Rich and Shay dive into business basics like asking the right questions to potential investors, pairing with the right personalities when starting a business, and how to prepare for your success.

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like PETCO, Yahoo, VERLO, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 85,000 followers, garnered over 10 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for your brand.

Here’s how you can connect with Shay:

Website:

LinkedIn:

www.linkedin.com/in/shayrowbottom

Facebook:

www.facebook.com/shayrowbottom

Instagram:

www.instagram.com/shayrowbottom

Youtube:

www.youtube.com/shayrowbottom

Here’s how you can connect with Rich:

SCHEDULE A CALL:

Rich Cardona MediaAs

Schedule your appointment online Rich Cardona Media

Website:

Rich Cardona Media - Your Brand. Your Social. On Target.Richcardonamedia

Linkedin:

Instagram:

https://www.facebook.com/flybysmedia/...

Facebook:

Twitter:

https://heathermonahan.com/

7. How to Be Confident While Taking Big Risks with Heather Monahan

Rich Cardona — Tue, 24 Sep 2019 09:00:00 -0500

On this episode of the Leadership Locker, best-selling author and keynote speaker Heather Monahan reveals how taking risks in business can be the difference between being just satisfied or fully living your potential. Listen in as Rich and Heather discuss how to think bigger and why “job jumping” is a thing of the past.

Heather Monahan is a best-selling author, keynote speaker, entrepreneur and founder of Boss In Heels. Having successfully climbed the corporate ladder for nearly 20 years, Heather Monahan is one of the few women to break the glass ceiling and claim her spot in the C-suite.

As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017 and Thrive Global named her a Limit Breaking Female Founder in 2018.

Heather’s new book Confidence Creator shot to #1 on Amazon’s Business Biographies and Business Motivation lists the first week it debuted on Amazon.

Heather is a confidence expert and is currently working with Fortune 500 companies and professional sports to develop confidence in the workplace and on the court. She’s also a member of Florida International University’s Advisory Council to further serve as a mentor and leader in the South Florida Community. Heather’s new show, Creating Confidence, debuted on the Top 200 shows on Apple podcast.

Heather’s work has been featured in USA Today, CNN, Forbes, Fast Company and Business News Daily. Most recently adding Guest Professor at Harvard to her list of accomplishments. Heather and her son Dylan reside in Miami.

To Book Heather for a speaking engagement please visit www.heathermonahan.com

Here’s how you can connect with Heather:

Website:

Linkedin:

https://www.linkedin.com/in/theheathermonahan/

Instagram:

https://www.instagram.com/heathermonahan/

Twitter:

https://twitter.com/_heathermonahan

Facebook:

https://www.facebook.com/heathermonahanofficial/

Here’s how you can connect with Rich:

SCHEDULE A CALL:

Rich Cardona MediaAs

Schedule your appointment online Rich Cardona Media

Website:

Rich Cardona Media - Your Brand. Your Social. On Target.Richcardonamedia

Linkedin:

Instagram:

https://www.facebook.com/flybysmedia/...

Facebook:

Twitter:

6. How to Make an Impact in Your Workplace with Alison Fischer

Rich Cardona — Thu, 19 Sep 2019 09:00:00 -0500

Today on the Leadership Locker, Rich discusses empathy, vulnerability, and making an impact with leadership consultant and advisor Alison Fischer. Listen in as Alison reveals why empathy in leadership can make or break a management team, and how vulnerability can help you make an impact in your workplace.

As a transformational leader with over 20 years in corporate nurturing Fortune 500 clients and coaching large scale teams, Alison Fischer brings a unique perspective and tangible solutions to challenges faced by both leadership and employees in today's work environment.

Connect with Alison on LinkedIn: https://www.linkedin.com/in/alisondfischer/

Here’s how you can connect with Rich Cardona:

Schedule a Call with Rich's Team

www.richcardonamedia.com

Website:

Linkedin:

https://www.linkedin.com/in/richardcardona/

Instagram:

https://www.instagram.com/richcardonamedia/?hl=en

Facebook:

https://www.facebook.com/richcardonamedia/

Twitter:

https://www.youtube.com/c/RichCardona

YouTube:

5. How to Make Startup Business Decisions with Dorie Clark

Rich Cardona — Mon, 16 Sep 2019 09:00:00 -0500

On this episode of the Leadership Locker, Rich sits down with Duke University professor and author Dorie Clark. Listen in as Dorie and Rich dive into the beginnings of entrepreneurship, choosing which direction to take, the advantages to six-month vs. 12-month goals, and how learning can be a form of procrastination. If you’re a veteran debating on whether or not entrepreneurship is right for you, Dorie gives her best advice for making your choice and taking the leap.

Dorie Clark is a professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Entrepreneurial You self-assessment workbook.

Social Media Links:

https://www.linkedin.com/in/doriec/

https://www.facebook.com/dorieclarkauthor/

https://twitter.com/dorieclark

https://www.instagram.com/dorieclark/

Here’s how you can connect with Rich Cardona:

Schedule a Call with Rich's Team

https://richcardona.as.me/Firstchat

Website:

Linkedin:

Instagram:

Facebook:

https://twitter.com/cardonamedia?lang=en

Twitter:

YouTube:

https://www.linkedin.com/in/damonburton/

4. How and When to Start Outsourcing with Damon Burton

Rich Cardona — Thu, 12 Sep 2019 09:00:00 -0500

On today’s episode of The Leadership Locker, SEO specialist and digital entrepreneur Damon Burton reveals the tell-tale signs of when it’s time to outsource work to optimize your business growth. Rich and Damon discuss the best time to outsource, where to hire the right people, and Damon’s best advice for streamlining the hiring process.

Growing up lower-middle class as the oldest of seven, and after spending seven years on-air in radio in Salt Lake City, Utah, Damon Burton founded an internationally successful search engine optimization agency.

Since establishing SEO National in 2007, this husband and father of three has spoken at conferences, been featured on BuzzFeed, USA Weekly, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank.

In addition to his SEO experience, in 2018 he took his unique experiences in radio, marketing, and having a portfolio of successful entrepreneurs that he’s worked to create the Learning From Others podcast. This podcast has provided a unique platform for business owners and budding entrepreneurs to learn from Damon’s guests; the best in a variety of professional industries.

Damon also wrote a book on SEO in 2019 that is pending publication.

Free SEO templates: https://www.seonational.com/free

Free SEO Facebook group: https://www.waystorank.com/facebook

https://www.facebook.com/damon.burton

Here’s how you can connect with Rich Cardona:

Schedule a Call with Rich's Team

www.richcardonamedia.com

Website:

Linkedin:

https://www.linkedin.com/in/richardcardona/

Instagram:

https://www.instagram.com/richcardonamedia/?hl=en

Facebook:

https://www.facebook.com/richcardonamedia/

Twitter:

https://www.youtube.com/c/RichCardona

YouTube:

3. How to Maximize Your Productivity with Heather Torres

Rich Cardona — Tue, 03 Sep 2019 18:57:00 -0500

On today’s episode of The Leadership Locker, video marketing strategist Heather Torres shares her top advice for entrepreneurs who want to make the most of their time. Listen in as Heather reveals her own method of calendar blocking, prioritizing tasks, and what qualifies as a “hell yes.” She also shares her best advice for veterans starting their own entrepreneurial journeys and how to find your skills that fill a need in the market.

Heather Torres is the COO of Think Media and a working homeschool mom. Her passion is helping leaders build their influence and profits with YouTube and online video. Heather is a keynote speaker, productivity guru, and social media influencer.

Heather Torres

Website:

www.thinkmedia.com

Instagram:

https://www.instagram.com/hrtorres

Facebook:

https://www.facebook.com/heather.r.torres

Twitter:

https://twitter.com/hrtorres

Youtube:

https://www.youtube.com/user/hiktorres

Rich Cardona:

Schedule a Call with Rich's Team

https://richcardona.as.me/Firstchat

Website:

Linkedin:

Instagram:

Facebook:

https://twitter.com/cardonamedia?lang=en

Twitter:

YouTube:

2. How to Spot Your Codependency with Claude Silver

Rich Cardona — Tue, 03 Sep 2019 16:52:00 -0500

Today on the Leadership Locker, Chief Heart Officer of VaynerMedia and domestic violence victim advocate Claude Silver discusses the correlations between unbalanced power in relationships and domestic violence. Listen in as Rich and Claude reveal ways to identify a problem before violence occurs, how to lead your family to a better power balance, and what resources are available to families outside of traditional military channels.

Claude Silver is VaynerMedia’s Chief Heart Officer, the capstone of a career focused on guiding client relationships, global brand strategies, operations, and management. At VaynerMedia, Claude cultivates the heart of the agency’s success: its people. With a purview that includes staff relations, development, recruitment, and retention, each practice is underscored by Claude’s drive to unlock the inner professional potential of every VaynerMedia employee.

Claude and Rich have had a friendship dating back over two years supporting each other in various ways. Claude was the first person Rich ever made content for and through her, the idea for Rich Cardona Media was born.

Rich Cardona:

Website:

Linkedin:

Instagram:

@richcardona_

Facebook:

Twitter:

@richcardona_

YouTube: