Following Jared's recent interview with Baton Rouge Business Report, Jared and Rikki discuss five fundamentals of Generative Engine Optimization (GEO) that every business owner should understand.

What You'll Learn

1. Don't Abandon SEO

SEO isn't going away. It's the foundation of GEO. In fact, BlinkJar's research across 30 clients found that 62% of leads originated from organic Google search, compared to just 1.2% from AI platforms. The lesson? Don't abandon what's working to chase the newest technology.

2. Build Authority Beyond Your Website

What others say about your business matters just as much as what you say about yourself. Reviews, social media, third-party websites, and industry recognition all help establish credibility and strengthen your visibility in AI search.

3. Be Known for Something

You don't have to be everything to everyone. Focus on what your business does best and build your reputation around those strengths. Jared shares how businesses can use their website analytics and AI tools to discover what they're already known for.

4. Create Content Only You Can Create

AI can generate content, but it can't replace your firsthand experience, expertise, and unique perspective. Original research, real customer experiences, and insights from your business are what differentiate your content from everyone else's.

5. Answer First, Explain Second

Get to the point. Using the BLUF (Bottom Line Up Front) approach, businesses should answer customer questions directly before providing additional details. This is particularly important for topics like pricing, where clear answers can help attract and qualify potential customers.

Key Takeaways

• SEO and GEO work together. You need both.
• Your reputation extends well beyond your website.
• Focus on becoming the recognized authority in your strongest areas.
• Original insights and firsthand experiences make your content more valuable.
• Clear, direct answers help customers and AI platforms understand your business.

Try This Yourself

Open ChatGPT, Gemini, or another AI platform using a fresh, nonpersonalized conversation and ask what your business is known for.

Does the answer reflect what you actually want to be known for? Are competitors being recommended instead?

It's a simple exercise that can reveal opportunities to improve your AI visibility.

Resources Mentioned

Learn More About GEO:

https://www.blinkjarmedia.com/geo

BlinkJar Media:

https://www.blinkjarmedia.com

Baton Rouge Business Report:

Jared's interview on five practical ways businesses can improve their visibility in AI search.

About ThinkJar

ThinkJar is a podcast from BlinkJar Media where Jared and Rikki Broussard discuss marketing, business, technology, and the changing digital landscape. No unnecessary jargon, just practical conversations to help businesses make smarter marketing decisions.

AI is making marketing easier. So why is human thinking becoming more valuable than ever?

In this episode of ThinkJar – Think Like a Marketer, Jared and Rikki unpack eight marketing takeaways from HubSpot's 2026 UNBOUND conference and explore how artificial intelligence is changing what businesses need from their marketing teams and partners.

Not long ago, marketing success depended heavily on execution. Creating content, building websites, designing graphics, and managing campaigns required specialized skills and resources. Today, AI has made much of that work faster and more accessible.

But when everyone has access to the same tools, how do you stand out?

Jared shares why the future of marketing isn't about producing more content or adopting every new AI platform. It's about combining technology with human experience, better judgment, creative thinking, and a clear strategy.

From avoiding "AI sameness" to building a digital reputation that earns recommendations from AI-powered search platforms, this conversation offers practical perspective for business owners and marketing professionals trying to navigate a rapidly changing landscape.

What You'll Learn

• Why marketing value is shifting from execution to strategy. AI can help create the work, but knowing what to create and why still requires human judgment.
• Why context makes AI more effective. Better information about your customers, business, and goals leads to more useful outcomes.
• How experience becomes a competitive advantage. Real-world knowledge and expertise help businesses create content that AI alone cannot replicate.
• Why trust matters more than ever. Consistency, reputation, and third-party credibility increasingly influence how businesses are discovered and recommended.
• What "AI sameness" means for your brand. When everyone can generate similar content and designs, originality and creative taste help businesses stand apart.
• How search is shifting from rankings to recommendations. Businesses must think beyond traditional SEO and consider how AI platforms understand and recommend their brands.
• Why marketing partnerships are evolving. Businesses increasingly need strategic thinking, clarity, and direction rather than simply more deliverables.
• How to cut through the AI noise. Chasing every new tool isn't a strategy. Knowing which tools support your business goals is what matters.

Episode Chapters

00:00 – A Different Kind of HubSpot Conference

Why UNBOUND felt different this year and how constant AI innovation is changing the marketing landscape.

05:32 – From Marketing Execution to Strategic Thinking

Why the ability to produce content is becoming less of a differentiator.

07:46 – Context: The Key to Better AI Results

How customer data, business knowledge, and better inputs improve AI output.

10:59 – Why Human Experience Matters More

The growing value of firsthand expertise and authentic perspectives.

14:08 – Trust Is the New Marketing Currency

How businesses build the credibility that influences customers and AI recommendations.

15:58 – Escaping the AI Sameness Trap

Why creative taste, originality, and personality matter more in an AI-generated world.

19:02 – Search Is Moving from Rankings to Recommendations

How SEO and AI visibility work together to help businesses get discovered.

22:05 – The Changing Role of Marketing Agencies

Why business owners need strategic partners who provide clarity, direction, and expertise.

27:11 – Cutting Through the AI Noise

Why more tools don't automatically lead to better marketing.

28:09 – The One Thing Every Business Should Consider

How to evaluate AI's role in your marketing strategy without losing your competitive edge.

30:54 – What's Next for ThinkJar

The launch of ThinkJarPodcast.com and an invitation to submit questions, feedback, and guest ideas.

The Big Takeaway

AI has made creating easier, but creating was never the whole job.

The businesses that stand out won't necessarily be the ones using the most AI tools or publishing the most content. They'll be the ones that understand their customers, know what makes them different, and use technology with a clear purpose.

The future of marketing is still human. AI is simply changing what humans need to bring to the table.

Join the Conversation

Have a marketing question, an episode idea, or an interest in joining us as a guest?

Visit ThinkJarPodcast.com to connect with us and explore more episodes.

ThinkJar – Think Like a Marketer is presented by BlinkJar Media, helping businesses think more strategically about marketing, technology, and growth.

Is your content working as hard as it should be? In this episode of ThinkJar, Jared and Rikki break down the game-changing strategy behind "Create Once, Distribute Forever"—a concept popularized by Ross Simmons.

As AI search engines and large language models (LLMs) change how audiences discover brands, creating endless high-volume content isn't the answer. Instead, the secret lies in auditing your high-performing evergreen content, remixing it across third-party channels, and building a trusted digital footprint that AI models actually recommend.

In this episode, we cover:

• Quality over Quantity: Why sit on a goldmine of existing content instead of constantly starting from scratch.
• The Content Remix: How to transform one long-form asset into infographics, short clips, LinkedIn perspectives, and newsletters.
• AI & Brand Visibility: Why LLMs look at third-party platforms (LinkedIn, YouTube, Medium) to establish trust and make recommendations.
• Own the Source, Rent the Distribution: Balancing your core website foundation with strategic distribution channels.

Tune in to discover how to maximize your reach, build multi-platform trust, and make your best content work infinitely harder.

Whether you’re a business leader or a marketer navigating AI-driven discovery, this episode offers practical insights on differentiating your brand through storytelling and real-world experience.

Key Topics Covered:

• Human Expertise vs. AI: Why real-world experience matters more than AI-generated responses.
• The AI Guarantee Trap: The dangers and risks of agency promises around AI rankings.
• Foundational SEO: How traditional search fundamentals feed Large Language Models.
• Understanding E-E-A-T: Why Google and AI search prioritize Experience and Trustworthiness.
• Standing Out: Differentiating your brand through authentic storytelling and case studies.

Timestamped Chapters:

• 00:00 – Introduction & Guest Background
• 00:39 – Why Real-World Experience Beats AI Answers
• 02:03 – The Value of Human Expertise in Unpredictable Client Scenarios
• 02:30 – The Role of AI in Marketing and Its Limitations
• 03:57 – Addressing Questions About AI Visibility and Rankings
• 08:48 – The Dangers of Guaranteeing AI or LLM Rankings
• 12:09 – Memory and Personalization in Large Language Models
• 15:04 – Foundational Work in SEO and Its Importance for AI
• 19:50 – The Significance of E-E-A-T (Experience, Expertise, Authority, Trustworthiness)
• 24:10 – Creating Humanized, Experience-Based Content to Stand Out
• 27:50 – Differentiating Through Storytelling & Real-World Examples
• 28:50 – Distribution & AI Recommendation Strategies
• 30:11 – Key Takeaways & Closing Remarks