We discuss: 

• Invitations to speak at industry events
• Inspiration from events, radio discussions, or conversations
• Being intentional about addressing audience needs
• Realisation of agency needs for new business and marketing strategies

 We discuss: 

• The role of the podcast as the primary marketing tool
• The Importance of having multiple hosts
• Engagement strategies: dialogue vs. monologue
• Prioritising content quality over technical excellence
• Authenticity and Brand Identity

In this episode, I speak with Alisha Lyndon, the CEO of Momentum ITSMA. Alisha explains how her company uses the power of podcasting to grow their business and foster a genuine connection with their audience and existing clients. 

Whether you're considering starting a podcast or looking to improve your existing one, Alisha's insights today will help you bridge the gap to meaningful growth.

 We discuss: 

• Strategies for creating derivative content from podcast episodes
• Integration of podcasting into broader business activities
• The importance of creating intentional, client-focused content

In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.

With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration. 

 We discuss: 

• The recent release of a report called Podcasting for Influence
• Senior leadership's preference for podcasts
• Impact of podcasting on brand favorability and consideration
• Recommendations for B2B brands to leverage podcasts as part of their growth strategy

In this episode, I speak with Fatima Zaidi, Founder & CEO at Quill, the founder and CEO of Quill, a full-service podcast production agency and  CoHost, a measurement platform supporting brands in podcasting.

Fatima shares her expertise in the world of branded podcasts, discussing strategies for creating engaging content, promoting shows effectively, and measuring success through data-driven analytics. She provides insights into the challenges faced by B2B brands venturing into podcasting and offers valuable advice on overcoming these hurdles. Additionally, she delves into the future of branded podcasts and emerging trends that are shaping the industry.

 We discuss: 

• The Importance of authenticity over mass downloads
• How to make an entertaining business podcast
• How to grow your audience 
• Use of podcasts as a lead generation and sales tool
• Secrets of podcast success

In this episode, I speak with Joe Hine, Partner at SI Partners and host of the "Inflection Points" podcast. We delved into the challenges of crafting engaging content in a niche market, building relationships through podcasting, and the delicate balance of adding value while respecting confidentiality.

We discuss: 

• The role of podcasting in building relationships with existing and potential clients
• The decision to involve Joe as an integral part of humanising the brand
• A deliberate focus on creating a niche audience rather than a general one
• Guest selection process

In this episode, I’m diving deep into the heart of business podcasting with Arielle Nissenblatt the self-described Podcast and Audio Person and Founder and Head Curator at EarBuds Podcast Collective.

The conversation will also shed light on the misconceptions surrounding ratings, reviews, and their impact on your podcast's visibility. We're talking trailers, playlists, and power moves for growing your listener base—essential insights for anyone serious about podcasting.

If you're wondering about practical tips for your production, you won't be disappointed. 

We also  discuss: 

• The art of crafting captivating segments
• The importance of storytelling and vulnerability
• The role of collaborations and promo swaps
• Utilizing newsletters to reach potential listeners
• Pitching to podcast apps for greater visibility

Today I speak with Ali Hussain the host of How to Grow a CMO podcast by The Marketing Practice. We uncover the strategic elements that make podcasting truly client-centric, the art of interviewing CMOs from someone of the most valuable B2B brands on the planet, and the crucial balance between an engaging host personality and the valuable insights of guests. 

We also  discuss: 

• The value of podcasting for consultancies and marketing agencies 
• Podcasting as a way to contact hard-to-reach senior decision-makers.
• How podcasts can create a balanced vendor-client relationship.
• The future of B2B podcasting

From launching Mimecast's “Fishy Business” podcast with zero budget to creating a ripple effect in cybersecurity discussions—Laura proved that with trust and a strategic approach, success isn't always in the numbers.

We discuss: 

• Launching the "Fishy Business" podcast with no budget
• Creating engaging and Impactful podcast content
• Using the lack of a promotion budget for organic reach
• Utilising extensive research for high-quality episodes
• Measuring Success for B2B Podcasts

Bob has a remarkable career, from rejuvenating world-famous brands like Levi’s and Dr. Martens to advising political powerhouses in India. His journey is a testament to the power of brand design.

From running ultra-marathons to reimagining advertising campaigns, Bob's journey is inspiring. That’s a word that’s overused in media but I’ve interviewed hundreds of agency leaders and Bob is every bit as impressive as I heard he was and more. 

We discuss: 

1. How the skills and perspectives behind brand design can be a catalyst for solving global challenges, across all industries.
2. How Bob's immersive approach, including running ultra-marathons, reshapes our understanding of brand influence and its profound impact on everything from politics to private equity.

We discuss:

• Helping clients navigate change with data analytics and growth strategy
• Importance of chemistry and culture in management team
• Investment in proprietary software platform and streamlining operations
• Moving away from dictatorial leadership

We discuss:

• The evolving role of personal branding in social selling strategies
• Three key elements in social selling: profile, network, and content creation
• Comparison of response rates in social selling vs. traditional methods

Martin works with business leaders to unlock the brilliance of their minds and transform how they lead, work, and live

We discuss:

1. How to leverage influence to promote as a force for good
2. Balancing business influence and social responsibility
3. Navigating conflicts between shareholder responsibility and social obligations
4. Ensuring authenticity in corporate social responsibility

She’s responsible for driving growth and business expansion of the community. She also has over 20 years experience in marketing, digital and communications - both client-side, agency-side and as a consultant.

In previous roles, she’s worked with some of the world’s most recognisable brands including Unilever, the BBC, Viacom, Direct Line and General Mills, to name just a few.

Mentioned in the episode - Guild’s Periodic Table of Community Strategy: https://guild.co/blog/periodic-table-community-strategy/

We discuss:

1. How and why brands should build a community 
2. Digital vs physical - The best places to build a community
3. The critical pillars of effective community building
4. The power of a well articulated vision

She leads marketing strategic counsel and messaging practices working with both tech titans and scrappy startups on their next big marketing move.

Before that, she was the VP of Global Communications and Marketing for Micron, one of the largest semiconductor manufacturers on the planet and Intel, where she held several senior positions for over 23 years. 

We discuss:

1. Utilising influence to climb the corporate ladder
2. Defining what constitutes a great career in a multinational business
3. Understanding the importance of brand positioning
4. Implementing and adapting to new strategies

Andrew is a highly sought after Keynote Speaker on topics like Web3, The Metaverse, Cryptocurrencies, NFTs, Blockchain, The Future of Work and Generative AI. He is a former IBM Managing Partner. He ran Kred, an influencer marketing platform before becoming an influencer himself. 

We discuss:

1. What makes a great B2B influencer
2. Digital curiosity and the marketing applications for AI
3. How the best B2B businesses deliver successful influencer campaigns
4. The best ways to reach out to influencers and utilise content channels 

Prior to this, she was Global head of Reputation for Wolff Olins for over 10 years, a global brand consultancy. 

Rose builds senior networks and partnerships for CEOs and other senior leaders across Europe, the US, The Middle East and India. She has also been a TV presenter, journalist and was a finalist on Masterchef.

We discuss:

1. What CEOs are trying to achieve by becoming more influential
2. How the best leaders grow their influence and build a reputation
3. What will define the next generation of great company leaders 
4. The reason why influence is not just about fame,  but also consideration

He helps the bravest B2B businesses build distinct, dynamic and dominant brands that win market share

We discuss:

1. The 5 principles of growth to maximize mind share
2. The conditions we need to be brave and creative
3. What the best CEOs consistently do to achieve success
4. The most common struggles entrepreneurs face and how to tackle them

She has appeared on the BBC news, various TV and Radio programmes and is widely considered an authority on social marketing. 

Katy speaks at conferences, runs masterclasses and has co-authored 5 books on social media and is a regular contributor to the press.

We discuss:

1. How she became one of the most influential social media experts
2. The dimensions of influence that matter most
3. The key pillars to growing your influence over time
4. The component parts of doing social media well for B2B brands

Jennifer is also a highly sought-after fashion influencer herself, amassing millions of views on Tiktok and Instagram. She was recently named one of the 20 most influential women in marketing. 

We Discuss:

1. Where influencer marketing is today and the opportunities for brands
2. What defines a great influencer campaign
3. The ‘creator values’ every influencer campaign must be built on
4. How influencer marketing can help you through the funnel 

He was the founder of PwC’s AI Centre of Excellence. He has delivered keynote talks in over 40 countries and is now one of PwC's key technology spokespeople and media commentators. 

We discuss:

• The impact of AGI on marketers, agencies and their clients
• Why Ai will make people seek out more human content
• How Ai will impact podcasting 
• Growing your influence in a corporate environment
• How to influence buyers through content

Shoshanna ran employee thought leadership at Intel for 5 years before starting her own business.

We discuss:

1. How to create stand out content for the linkedIn, Instagram and TikTok
2. How to grow your personal brand 
3. Her approach to make your LinkedIn content go as far as possible

For a number of years, while he worked in the PR Industry, he was named the UK’s most influential technology PR executive by PR Week. 

We discuss:

1. Strategies to become more influential in your industry
2. How to use your influence as a leader to motivate and inspire your team
3. Tips for starting and growing a successful business quickly
4. Consistent practices of successful Founders/CEOs

Their Social-First Thinking helps her colleagues around the world to better reach and engage with their customers.

We discuss:

1. Why Ericsson runs social advocacy and influencer marketing
2. The economic value it delivers
3. Why advocacy gets the most out of shrinking marketing budgets 
4. Selecting the right employees to become influencers 
5. Selling the strategy to senior management

She has  worked as both a digital marketing and social media strategist for IBM in the UK & Ireland, as well as leading social media for IBM across EMEA. 

Nada has helped design the global IBM Influencer Council, to establish a centralised approach to influencers and to give teams the tools needed to develop and measure their own programmes. 

Nada recently led the influencer strategy for IBM’s new brand platform: Let’s Create, and has been nominated in the top 50 marketers at IBM to take part in an eminence program: IBM Marketing Thought Leaders.

We discuss:

• What employee eminence is 
• How they  identified the right influencers for the business
• Integrating influencer marketing into business’ marketing strategy
• How to confidently sell ideas to senior leaders

He educates the biggest B2B brands in the world on why and how every business should leverage the potential of influencer marketing. 

trains and consults businesses on social media marketing strategy, influencer marketing, and social selling initiatives. 

He is fluent in Japanese and Mandarin Chinese and speaks to audiences worldwide about those topics. 

We discuss:

• How B2B businesses can grow their influence
• How influencers can elevate social media content 
• Utilising content consistency to build an influence
• How to create cost-effective social content
• How to identify the right internal influencers

She has worked with many global brands, including Nissan, Axa Group and Deloitte Digital, to name a few. 

She is also the author of a new book, ‘B2B Social selling Strategy’, Connect with customers, build relationships and drive sales.  

We discuss:

• Why B2B social selling has become an invaluable skill
• The value of simplicity in B2B social selling
• B2B influencers and how they can grow your business
• How a presence on TikTok can boost your brand