This is Online Business

A Day in the Life: The Secrets of Successful Online Business Owners

Chris Ducker & Jeff Walker — Fri, 05 May 2023 17:45:00 +0100

In the final episode of This is Online Business Season One, Chris and Jeff share their daily routines, and how they balance between work and personal life! They share their non-negotiables, how they structure their days for maximum productivity, and Chris also shares his top tips for how he creates content each week!

EPISODE TIMESTAMPS

[04:54] - What a day in the life looks like for Jeff
[08:15] - Jeff and Chris’ non-negotiables every Friday
[09:39] - Chris’ daily routine and why he gets his creative work done in the morning
[10:36] - Setting boundaries with clients in regards to your time
[13:00] - If it doesn’t get scheduled, it doesn’t get done
[18:07] - The process Chris follows to come up with content ideas
[24:33] - One of the things you don’t realize when you start a business

KEY TAKEAWAYS FROM THIS EPISODE

Jeff and Chris’ morning routines and their non-negotiables
The importance of setting boundaries as business owners
The workflow Chris follows for his content creation
If something isn’t broken, don’t try to fix it!

IMPORTANT LINKS AND MENTIONS

THANK YOU FOR TUNING IN!

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Diversifying Your Online Presence: Building Your Email List

Chris Ducker & Jeff Walker — Fri, 05 May 2023 17:40:00 +0100

In the sixth episode of This is Online Business, Chris and Jeff delve into the risks associated with relying solely on third-party platforms like Instagam and Facebook to build your business.

They talk about the importance of growing your own email list, diversifying your online presence, and also what they’re both currently doing to generate high quality leads into their ecosystem!

EPISODE TIMESTAMPS

[00:40] - Chris’ battle with Amazon KDP terminating his account
[05:31] - Jeff’s battle with Facebook shutting down his profile
[07:24] - Why a million dollar launch on Instagram is amazing, but terrifying at the same time!
[10:13] - Social media platforms are great at enabling us to share our message, but we shouldn’t be relying on them to build and grow our businesses
[13:46] - Chris’ biggest list builder in his business
[21:44] - Using paid advertising for lead generation
[23:22] - List building for when you’re at the beginning of your journey
[26:38] - Where the highest quality of leads come from
[30:55] - The hierarchy of leads

KEY TAKEAWAYS FROM THIS EPISODE

Why having your own online home is absolutely essential when building an online business
Platforms give us a place to build our brand and attract our tribe, but it can be taken away from us overnight
What Chris and Jeff are currently doing to grow their email list
The different strategies we can be utilizing to generate leads and bring people into our ecosystem

IMPORTANT LINKS AND MENTIONS

THANK YOU FOR TUNING IN!

Reaching a Wider Audience with Virtual Events

Chris Ducker & Jeff Walker — Fri, 05 May 2023 17:35:00 +0100

In the fifth episode of This is Online Business, Chris and Jeff shift the focus from live events to virtual events, something that many entrepreneurs had to adapt to during the pandemic.

They touch on the struggles they faced during the first year of Covid, the challenges of creating a sense of community and connection in a virtual setting, as well as what they think the future holds for both live and virtual events!

EPISODE TIMESTAMPS

[02:32] - Go back to in-person or continue with virtual events?
[06:59] - The atmosphere difference during virtual events
[11:44] - Utilizing hybrid options for events
[15:46] - It’s never too early in your journey to host a live event
[18:05] - How webinars have shifted over the years
[23:02] - There is no difference between making an offer virtually or in-person
[25:16] - The future of live and virtual events

KEY TAKEAWAYS FROM THIS EPISODE

What virtual events enabled us to do during such a difficult time
Things have shifted significantly over the last few years, however are now more streamlined as a whole
When to make the offer at your event for best results
What Jeff and Chris think the future holds for live and virtual events

IMPORTANT LINKS AND MENTIONS

THANK YOU FOR TUNING IN!

The Evolution of Live Events in the Online Business World

Chris Ducker & Jeff Walker — Fri, 05 May 2023 17:30:00 +0100

In the fourth episode of This is Online Business, Chris and Jeff discuss their experiences with running live events, the challenges of creating a great experience for attendees, and the evolution of live events in the age of the pandemic.

They also talk about specific strategies to keep attendees engaged, how and when to make an offer at a live event, and why live events are an important part of any online business to bring your tribe together!

EPISODE TIMESTAMPS

[01:32] - Jeff’s first live event, how much he charged and what it looked like
[06:22] - Chris’ first live event and how his events have evolved over time
[13:44] - The effect Covid had on the live event industry
[15:20] - Why live events are a great way to bring your people together
[20:54] - Selling a product or service at a live event and why it’s usually easy to close sales in-person than online
[23:08] - Why Jeff doesn’t use the word “pitch” when making an offer
[27:23] - People who attend live events are your most committed potential clients

KEY TAKEAWAYS FROM THIS EPISODE

The behind the scenes of running live events that people don’t see
Bringing your community together will help move them further along in their journey
Using live events to show your authority as a leader in your niche
People who travel to attend a live event are committed and wanting to find solutions to their problems

IMPORTANT LINKS AND MENTIONS

THANK YOU FOR TUNING IN!

The Crucial Role of Copywriting in Online Business

Chris Ducker & Jeff Walker — Fri, 05 May 2023 17:25:00 +0100

In the third episode of This is Online Business, Jeff takes the lead as the copywriting genius and explains the significance sales copy has when it comes to our online business.

Chris and Jeff also discuss the importance of standing out in your industry, being perceived as someone who delivers value and results, and how to build long-term relationships with your audience!

EPISODE TIMESTAMPS

[03:12] - The goal as entrepreneurs is to bring people into our world and have them progress through your services to become your closest client
[06:09] - The magic behind sales copy and why it’s more important than most entrepreneurs think
[14:30] - There’s more noise and competition in our online world than ever before
[21:26] - Jeff’s sales letter and what you can learn from it!
[24:07] - The process Jeff and his team uses for writing sales copy
[25:24] - Copy is what will set you apart from the crowd
[30:32] - The one golden rule for creating sales copy to move the needle and make a sale

KEY TAKEAWAYS FROM THIS EPISODE

Why we should be focused on bringing people into our ecosystems and taking them through a journey
Even if you’re in a saturated niche, if YOU continue doing what you’ve done thus far, you will stand out as the expert
Nothing will set you apart from the crowd like sales copy will!
How to use sales copy to move the needle and get people over the buying line

IMPORTANT LINKS AND MENTIONS

THANK YOU FOR TUNING IN!

Becoming Known: The Power of Personal Branding

Chris Ducker & Jeff Walker — Fri, 05 May 2023 17:20:00 +0100

In the second episode of This is Online Business, Chris and Jeff dive deep into the topic of personal branding, and what it actually means!

They emphasize the value of providing service and value to your community before selling, and the importance of figuring out what it is you want to be known for in your industry. Chris and Jeff also touch on the fear of imposter syndrome, their own experiences with it, the changing landscape of podcasts and YouTube, and why building your email list should be a core focus in your business!

EPISODE TIMESTAMPS

[01:41] - Your personal brand is what people say about YOU when you’re not around
[11:02] - How Imposter Syndrome almost prevented Chris from starting his podcast in 2010
[17:03] - It’s never been easier to start a podcast or YouTube channel with how the algorithm works nowadays
[22:23] - How live launches have shifted over time for Jeff and what he’s learned from it
[25:33] - Not building your business on rented land
[27:53] - Email is not dead and should be one of your biggest focuses as a business owner!

KEY TAKEAWAYS FROM THIS EPISODE

There’s a difference between being known for something and being talked about for something
A lack of consistency will kill personal brands and businesses more than anything else you do
Use online platforms to spread your message, but always get people to visit your website and join your email list
Why we should be focusing on growing our email list and not building a business on platforms that we don’t own

IMPORTANT LINKS AND MENTIONS

THANK YOU FOR TUNING IN!

Launching and Growing Your Online Business

Chris Ducker & Jeff Walker — Fri, 05 May 2023 17:15:00 +0100

In the first episode of This is Online Business, Chris Ducker and Jeff Walker discuss the importance of launching and the power of niching down in a specific industry!

They explain why launches are still very much needed in today’s busy online world to enable us to stand out, as well as sharing some of their amazing client success stories.

If you have an upcoming launch, this is a conversation you won’t want to miss!

EPISODE TIMESTAMPS

[08:00] - Why launches are still very much necessary in today’s noisy online world
[16:05] - How Jeff helped one of his students start her surface design business and have a multi-million dollar launch
[22:19] - We’re at a time where we’re more likely to invest in our self development by working with people who have been there and done it
[30:22] - Super Bowl advertising and how it’s evolved over time
[31:32] - Leaning into your uniqueness and using it to your advantage

KEY TAKEAWAYS FROM THIS EPISODE

Although launches are hard work, they truly grab the attention of your audience more than anything else
Telling your story pulls people in, and it’s something we don’t do enough of
Why entrepreneurs should be sharing their student success stories
It’s never too late to start a business, regardless of your age

IMPORTANT LINKS AND MENTIONS

THANK YOU FOR TUNING IN!

This is Online Business: Introduction

Chris Ducker & Jeff Walker — Mon, 24 Apr 2023 09:00:00 +0100

Ever wondered what the online experts talk about in the green room, before they take the stage?

Well… Jeff Walker and Chris Ducker are about to bring you into the conversation!

They’ve been through the battles and got the scars to prove it. Now, they’re sharing over 40-years of experience, showing you what it takes to succeed, and how to avoid the mistakes along the way… This Is Online Business!