<![CDATA[This Is What I'd Do If...]]>48d80b89-60d0-5b6d-86b9-a4c19a73e1b2Mon, 18 Aug 2025 04:19:22 +0000Captivate.fmSue McLachlan | The Unicorn Advisoryhttps://artwork.captivate.fm/4a43e968-4ce7-494a-a2d5-9ef6199bfe56/ck_Zmc0q8cqdrq92dR_IGdXh.pngThis Is What I'd Do If...Sue McLachlan | The Unicorn AdvisorySue McLachlan | The Unicorn AdvisoryThis is business strategy for creators, with a difference! After a full year of travel, business reinvention, and health challenges that took me out for longer than I expected, I needed a way to show up again. Not perfectly. Not with a launch. Just something real. So I started talking through the kinds of things I’d usually work through with a client. One prompt a day. One idea. One situation. And what I’d do if it were mine to figure out. Some days I talk about course sales or Kajabi messes. Other days it’s about focus, momentum, confidence, or how to make decisions when everything feels a bit uncertain. It’s a mix of strategy, reflection, and honesty. Sometimes it’s useful. Sometimes it’s messy. Sometimes it surprises me. You might hear something that clicks. You might feel less alone. Or you might just enjoy being part of a real conversation about what building a digital business actually feels like in 2025. You can subscribe to the podcast version here or find the replays on YouTube. And if you want a quick reminder before I go live each day so you can join me and ask questions, head to theunicornadvisory.com/thishttps://this-is-what-id-do.captivate.fmfalseepisodicnopodcastIf I Hate Social Media But Still Want to Make Sales, What Would I Do?If I Hate Social Media But Still Want to Make Sales, What Would I Do?Wish you could delete Instagram tomorrow and still make money? Me too. In this episode, I’m getting brutally honest about what happens when you actually stop posting — and why your business doesn’t have to revolve around the content treadmill to keep growing.

Back in 2023, I went completely off-grid for four months. No posts. No stories. No YouTube videos. No emails. Just… nothing. And yet, people still bought from me. People still found me. Sales still came in. How? Because I had created digital assets that kept working even when I wasn’t.

If social media feels gross, overwhelming, or downright exhausting, this episode will give you the permission slip you’ve been craving — and the practical steps to keep growing without needing to be online 24/7.

In this episode, I share:

✨ What actually kept my business going when I quit social for four months

✨ Why YouTube and blog content still bring me sales long after I publish it

✨ What to do instead of trying to “be everywhere” on socials

✨ How to repurpose content across platforms without burning out

✨ The case for creating a minimalist social presence for credibility (without pressure to post)

✨ How to borrow other people’s audiences and still grow

✨ Tools I use to block distractions and stay off the apps during my workday

✨ The surprising reason you might hate social (and how to make it fun again)

This one is part strategy, part mindset shift, and a whole lot of permission to not do the thing that feels gross.


🎧 Listen to the episode:

https://this-is-what-id-do.captivate.fm/listen


📌 Catch future livestreams:

https://www.youtube.com/@suemclachlan

]]>Wish you could delete Instagram tomorrow and still make money? Me too. In this episode, I’m getting brutally honest about what happens when you actually stop posting — and why your business doesn’t have to revolve around the content treadmill to keep growing.

Back in 2023, I went completely off-grid for four months. No posts. No stories. No YouTube videos. No emails. Just… nothing. And yet, people still bought from me. People still found me. Sales still came in. How? Because I had created digital assets that kept working even when I wasn’t.

If social media feels gross, overwhelming, or downright exhausting, this episode will give you the permission slip you’ve been craving — and the practical steps to keep growing without needing to be online 24/7.

In this episode, I share:

✨ What actually kept my business going when I quit social for four months

✨ Why YouTube and blog content still bring me sales long after I publish it

✨ What to do instead of trying to “be everywhere” on socials

✨ How to repurpose content across platforms without burning out

✨ The case for creating a minimalist social presence for credibility (without pressure to post)

✨ How to borrow other people’s audiences and still grow

✨ Tools I use to block distractions and stay off the apps during my workday

✨ The surprising reason you might hate social (and how to make it fun again)

This one is part strategy, part mindset shift, and a whole lot of permission to not do the thing that feels gross.


🎧 Listen to the episode:

https://this-is-what-id-do.captivate.fm/listen


📌 Catch future livestreams:

https://www.youtube.com/@suemclachlan

]]>816bda24-2680-45f6-a6e5-484ccdd9202cThu, 08 May 2025 10:00:00 +080040:15falsefull2828Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted To Start LivestreamingThis Is What I'd Do If I Wanted To Start LivestreamingAfter 30 days of livestreaming every single day, I’ve got a few things to say about video confidence, consistency, and doing things before you’re ready. I didn’t start this challenge with a plan to beat video anxiety, start a podcast, or build a mountain of repurposable content. But that’s what happened.

In this episode, I’m sharing the messy truth about what it really takes to show up on camera when you're not feeling confident, when the tech fails, and when you’d honestly rather hide under a doona. Spoiler alert: your audience does not care if your lighting is dodgy or you cough mid-sentence. What they care about is that you’re showing up.

I talk through how I prepped content without over-prepping, what gear I actually use (and what you don’t need), and how livestreaming gave me my spark back after a rough start to the year.

There’s also a bunch in here about the power of repurposing and why going live with zero people watching might be the best thing that ever happens to you.

If you’ve ever wanted to make video, livestreams, or any kind of content more consistently but felt stuck, nervous, or like you had to wait until you had it all figured out, this one’s for you.

In this episode:

  • Why I committed to 30 days of livestreams (and how I stuck to it)
  • How I prep my content using ChatGPT without sounding robotic
  • What I’ve learned about video confidence by actually doing it
  • The gear I use (including what I didn’t need at all)
  • The truth about tech meltdowns, coughing fits, and camera nerves
  • How I launched a podcast without planning to
  • Why livestreaming with no one watching can still grow your business
  • My favourite mindset shifts, rituals, and repurposing tips

Mentioned in this episode:

→ My livestream sign-up & resource page: theunicornadvisory.com/this

→ Subscribe to the podcast: this-is-what-id-do.captivate.fm/listen

→ Watch the replays on YouTube: youtube.com/@suemclachlan

]]>After 30 days of livestreaming every single day, I’ve got a few things to say about video confidence, consistency, and doing things before you’re ready. I didn’t start this challenge with a plan to beat video anxiety, start a podcast, or build a mountain of repurposable content. But that’s what happened.

In this episode, I’m sharing the messy truth about what it really takes to show up on camera when you're not feeling confident, when the tech fails, and when you’d honestly rather hide under a doona. Spoiler alert: your audience does not care if your lighting is dodgy or you cough mid-sentence. What they care about is that you’re showing up.

I talk through how I prepped content without over-prepping, what gear I actually use (and what you don’t need), and how livestreaming gave me my spark back after a rough start to the year.

There’s also a bunch in here about the power of repurposing and why going live with zero people watching might be the best thing that ever happens to you.

If you’ve ever wanted to make video, livestreams, or any kind of content more consistently but felt stuck, nervous, or like you had to wait until you had it all figured out, this one’s for you.

In this episode:

  • Why I committed to 30 days of livestreams (and how I stuck to it)
  • How I prep my content using ChatGPT without sounding robotic
  • What I’ve learned about video confidence by actually doing it
  • The gear I use (including what I didn’t need at all)
  • The truth about tech meltdowns, coughing fits, and camera nerves
  • How I launched a podcast without planning to
  • Why livestreaming with no one watching can still grow your business
  • My favourite mindset shifts, rituals, and repurposing tips

Mentioned in this episode:

→ My livestream sign-up & resource page: theunicornadvisory.com/this

→ Subscribe to the podcast: this-is-what-id-do.captivate.fm/listen

→ Watch the replays on YouTube: youtube.com/@suemclachlan

]]>26f52fb1-1a24-44bb-83ed-78f0d84ba4f7Wed, 07 May 2025 09:45:00 +080045:54falsefull2727Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted Buyers Feel Confident Purchasing From MeThis Is What I'd Do If I Wanted Buyers Feel Confident Purchasing From MeToday I’m diving into one of the biggest factors in helping people say yes to your offers: making sure they feel safe and confident when they buy from you.

When you’re selling digital products, people can’t hold them, touch them, or try them on — they’re trusting you and your words. And when the economy feels shaky, people become even more careful about where they put their money. So everything you do to help them feel confident in their decision matters.

In this livestream, I walk you through a stack of things you can layer into your business to build trust and help people feel good about saying yes. You don’t need to do all of them — but you do want to check in and see where you can strengthen things.

Here’s what I cover:

➡ Why a strong, clear refund policy can actually increase sales

➡ How to layer small trust signals across your sales process

➡ Making your offer tangible: walkthrough videos, screenshots, module previews, sneak peeks

➡ How to handle objections upfront (and why your FAQ is really an objections list)

➡ Being honest about who your program is and isn’t for

➡ Why showing your face, vibe, and values makes people trust you more

➡ Using social proof: testimonials, real-time sales notifications, customer numbers

➡ Why clarity on pricing, currency, and payment details matters

➡ Keeping your checkout page consistent and well-branded

➡ Adding a live chat option (I use Chatra) or offering optional sales calls for extra reassurance

➡ Doing “unscalable” things that build trust (and why they matter more than you think)


This is all about helping people feel safe and confident in their decision — not pressured or tricked. I share plenty of examples from my own experience (including things I’ve learned the hard way) and lots of practical ideas you can use right now.


Sign up for reminders and free resources here:

👉 theunicornadvisory.com/this

]]>Today I’m diving into one of the biggest factors in helping people say yes to your offers: making sure they feel safe and confident when they buy from you.

When you’re selling digital products, people can’t hold them, touch them, or try them on — they’re trusting you and your words. And when the economy feels shaky, people become even more careful about where they put their money. So everything you do to help them feel confident in their decision matters.

In this livestream, I walk you through a stack of things you can layer into your business to build trust and help people feel good about saying yes. You don’t need to do all of them — but you do want to check in and see where you can strengthen things.

Here’s what I cover:

➡ Why a strong, clear refund policy can actually increase sales

➡ How to layer small trust signals across your sales process

➡ Making your offer tangible: walkthrough videos, screenshots, module previews, sneak peeks

➡ How to handle objections upfront (and why your FAQ is really an objections list)

➡ Being honest about who your program is and isn’t for

➡ Why showing your face, vibe, and values makes people trust you more

➡ Using social proof: testimonials, real-time sales notifications, customer numbers

➡ Why clarity on pricing, currency, and payment details matters

➡ Keeping your checkout page consistent and well-branded

➡ Adding a live chat option (I use Chatra) or offering optional sales calls for extra reassurance

➡ Doing “unscalable” things that build trust (and why they matter more than you think)


This is all about helping people feel safe and confident in their decision — not pressured or tricked. I share plenty of examples from my own experience (including things I’ve learned the hard way) and lots of practical ideas you can use right now.


Sign up for reminders and free resources here:

👉 theunicornadvisory.com/this

]]>704cfe75-761a-4913-801a-7f2a4603ec64Tue, 06 May 2025 11:30:00 +080034:51falsefull2626Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted To Build My Membership On KajabiThis Is What I'd Do If I Wanted To Build My Membership On KajabiToday, we’re diving even deeper into the world of memberships on Kajabi.

In Part 1, I walked you through all the big-picture things to consider before jumping into a membership. But today we’re getting into the how.

It’s pretty tricky to explain visual setups purely over audio, so if you want to see how to actually build this out, make sure you check out the click-by-click video walkthrough where I show you exactly how to set up offers, products, memberships, and tiers inside Kajabi. You can find the video tutorial on YouTube at https://www.youtube.com/watch?v=RyNlt_sj7FQ or at theunicornadvisory.com/this.

In this episode, I still walk you through the strategy behind the setup, including:

✅ Why Kajabi doesn’t have a “membership product” and what you’re really using

✅ How some million-dollar memberships keep things super simple

✅ What to include in your member hub or dashboard

✅ How to set up offers properly (and why you must understand the difference between a subscription and a payment plan)

✅ How to play with membership tiers, like “basic” versus “VIP,” and when to use them


I even give you the structure of a pretend membership — the Wanderers Community for digital nomads — including things like:

🌍 A monthly workshop

🌍 A live Q&A

🌍 A private community

🌍 An optional paid newsletter


This episode is jam-packed, but when you’re ready to see the actual behind-the-scenes setup, head over to the video walkthrough for the full tutorial.


👉 And if you’re not yet on Kajabi but you’re Kajabi-curious, you can grab their special creator plan deal (available until May 23) at theunicornadvisory.com/kajabi.

]]>Today, we’re diving even deeper into the world of memberships on Kajabi.

In Part 1, I walked you through all the big-picture things to consider before jumping into a membership. But today we’re getting into the how.

It’s pretty tricky to explain visual setups purely over audio, so if you want to see how to actually build this out, make sure you check out the click-by-click video walkthrough where I show you exactly how to set up offers, products, memberships, and tiers inside Kajabi. You can find the video tutorial on YouTube at https://www.youtube.com/watch?v=RyNlt_sj7FQ or at theunicornadvisory.com/this.

In this episode, I still walk you through the strategy behind the setup, including:

✅ Why Kajabi doesn’t have a “membership product” and what you’re really using

✅ How some million-dollar memberships keep things super simple

✅ What to include in your member hub or dashboard

✅ How to set up offers properly (and why you must understand the difference between a subscription and a payment plan)

✅ How to play with membership tiers, like “basic” versus “VIP,” and when to use them


I even give you the structure of a pretend membership — the Wanderers Community for digital nomads — including things like:

🌍 A monthly workshop

🌍 A live Q&A

🌍 A private community

🌍 An optional paid newsletter


This episode is jam-packed, but when you’re ready to see the actual behind-the-scenes setup, head over to the video walkthrough for the full tutorial.


👉 And if you’re not yet on Kajabi but you’re Kajabi-curious, you can grab their special creator plan deal (available until May 23) at theunicornadvisory.com/kajabi.

]]>6f67482f-a34a-4aab-9414-282837a67e4eMon, 05 May 2025 04:00:00 +080001:17:35falsefull2525Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted to Build a Sustainable MembershipThis Is What I'd Do If I Wanted to Build a Sustainable MembershipOverview

In this episode, I’m sharing what I’ve learned from five years of running my own membership, helping hundreds of Kajabi creators start theirs, and working with multi-million dollar membership clients.

If you’ve been thinking about adding a membership to your business, this will help you weigh up the pros and cons, understand the key decisions to make, and avoid some common traps.

What You’ll Learn

✅ Why recurring revenue is valuable but why it’s not the same as passive income

✅ How to decide the role your membership plays in your business (main offer, entry point, or support container)

✅ The different membership models you can choose from to suit your audience, pricing, and delivery style

✅ Important pricing considerations, including why low-ticket needs big volume and high-ticket works differently

✅ How retention, churn, and member experience shape the long-term success of your membership

✅ What I’d do differently if I were starting over, based on everything I’ve learned


Links + Resources

🔗 Replays + Free Resources: theunicornadvisory.com/this

🔗 Podcast Listener Link: this-is-what-id-do.captivate.fm/listen

🔗 Watch on YouTube: youtube.com/@suemclachlan

🔗 Kajabi 3 Months for $99: theunicornadvisory.com/kajabi

]]>Overview

In this episode, I’m sharing what I’ve learned from five years of running my own membership, helping hundreds of Kajabi creators start theirs, and working with multi-million dollar membership clients.

If you’ve been thinking about adding a membership to your business, this will help you weigh up the pros and cons, understand the key decisions to make, and avoid some common traps.

What You’ll Learn

✅ Why recurring revenue is valuable but why it’s not the same as passive income

✅ How to decide the role your membership plays in your business (main offer, entry point, or support container)

✅ The different membership models you can choose from to suit your audience, pricing, and delivery style

✅ Important pricing considerations, including why low-ticket needs big volume and high-ticket works differently

✅ How retention, churn, and member experience shape the long-term success of your membership

✅ What I’d do differently if I were starting over, based on everything I’ve learned


Links + Resources

🔗 Replays + Free Resources: theunicornadvisory.com/this

🔗 Podcast Listener Link: this-is-what-id-do.captivate.fm/listen

🔗 Watch on YouTube: youtube.com/@suemclachlan

🔗 Kajabi 3 Months for $99: theunicornadvisory.com/kajabi

]]>ecd84a8f-29fa-4a20-88f5-6064fbb7faa6Sun, 04 May 2025 14:00:00 +080047:02falsefull2424Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I was Scared and Fear was Holding Me BackThis Is What Id Do If I was Scared and Fear was Holding Me BackIf I could pick a superpower, I’d take away the kind of fear that holds you back from doing the brilliant, bold things you’re meant for. Fear doesn’t come from logic. It comes from emotion. And it’s one of the biggest reasons I see people hesitate, stall, or shrink back from their dreams.

In this episode, I share stories from my own journey. Yes, even with years of business experience, fear still pops up. I walk you through how fear shows up, why it sneaks in even when you think you’ve outgrown it, and what you can actually do to move past it.

Whether you are scared to start, scared to raise your prices, scared of launching something new, or even scared of what success might bring, this one is for you.

You are not alone in this. But you are stronger than you think.

Here’s what we cover today

💥 Why fear comes from your emotional brain, not your logical brain

💥 The sneaky fear of success (and how it holds you back)

💥 How fear of criticism and visibility can quietly sabotage you

💥 Why your immediate “I can’t do that” reaction is predictable and worth noticing

💥 Overstuffing offers from imposter syndrome (and why it backfires)

💥 The danger of comparison and how it stalls your progress

💥 Micro bravery, baby steps, and why you only grow by doing

💥 How to push your own limits in ways that build strength and confidence


Links and next steps

👉 Watch the full replay or sign up for future livestreams: theunicornadvisory.com/this

👉 Subscribe and listen on your favourite podcast app: this-is-what-id-do.captivate.fm/listen

]]>If I could pick a superpower, I’d take away the kind of fear that holds you back from doing the brilliant, bold things you’re meant for. Fear doesn’t come from logic. It comes from emotion. And it’s one of the biggest reasons I see people hesitate, stall, or shrink back from their dreams.

In this episode, I share stories from my own journey. Yes, even with years of business experience, fear still pops up. I walk you through how fear shows up, why it sneaks in even when you think you’ve outgrown it, and what you can actually do to move past it.

Whether you are scared to start, scared to raise your prices, scared of launching something new, or even scared of what success might bring, this one is for you.

You are not alone in this. But you are stronger than you think.

Here’s what we cover today

💥 Why fear comes from your emotional brain, not your logical brain

💥 The sneaky fear of success (and how it holds you back)

💥 How fear of criticism and visibility can quietly sabotage you

💥 Why your immediate “I can’t do that” reaction is predictable and worth noticing

💥 Overstuffing offers from imposter syndrome (and why it backfires)

💥 The danger of comparison and how it stalls your progress

💥 Micro bravery, baby steps, and why you only grow by doing

💥 How to push your own limits in ways that build strength and confidence


Links and next steps

👉 Watch the full replay or sign up for future livestreams: theunicornadvisory.com/this

👉 Subscribe and listen on your favourite podcast app: this-is-what-id-do.captivate.fm/listen

]]>8fc607aa-b550-4326-8c1c-f6c5a2890f99Sat, 03 May 2025 12:00:00 +080027:27falsefull2323Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I Wanted to Build a Thriving CommunityThis Is What Id Do If I Wanted to Build a Thriving CommunityIn this episode, I’m diving into why building a thriving Kajabi community is one of the smartest (and most valuable) moves you can make as a digital product creator.

We’re talking about why communities are exploding right now, why Facebook groups just aren’t cutting it anymore, and what actually makes a community work (spoiler: it’s not just throwing people together and hoping they chat).

I’ll share why I think community is one of the few things AI can’t replicate, how Kajabi’s community tools have levelled up big time, and how you can set up your own Kajabi community — including a click-by-click walkthrough that takes you from scratch to launch.

If you’re curious about adding community to your offers, or just want to know what makes an online community actually thrive, this episode’s packed with goodies.

What You’ll Learn

→ Why community is more important than ever right now

→ What’s changed inside Kajabi’s community features (and why I love it)

→ The real reason some communities flop (and how you can avoid it)

→ What role you need to play as the community leader

→ Why gamification and live meetups can make all the difference

→ How to set up a Kajabi community from scratch, step by step


Related Resources + Links:

🔗 Watch the full Kajabi Communities walkthrough tutorial on YouTube:

https://www.youtube.com/watch?v=8GmN-AgK5WY


🔗 Sign up for future livestream reminders + replays:

https://theunicornadvisory.com/this


🔗 Learn more about Kajabi (and get exclusive bonuses through Sue’s partner link):

https://theunicornadvisory.com/kajabi


Connect with Me:

🌟 Website: https://theunicornadvisory.com

🌟 YouTube: https://www.youtube.com/@suemclachlan

🌟 Podcast: https://this-is-what-id-do.captivate.fm/listen

]]>In this episode, I’m diving into why building a thriving Kajabi community is one of the smartest (and most valuable) moves you can make as a digital product creator.

We’re talking about why communities are exploding right now, why Facebook groups just aren’t cutting it anymore, and what actually makes a community work (spoiler: it’s not just throwing people together and hoping they chat).

I’ll share why I think community is one of the few things AI can’t replicate, how Kajabi’s community tools have levelled up big time, and how you can set up your own Kajabi community — including a click-by-click walkthrough that takes you from scratch to launch.

If you’re curious about adding community to your offers, or just want to know what makes an online community actually thrive, this episode’s packed with goodies.

What You’ll Learn

→ Why community is more important than ever right now

→ What’s changed inside Kajabi’s community features (and why I love it)

→ The real reason some communities flop (and how you can avoid it)

→ What role you need to play as the community leader

→ Why gamification and live meetups can make all the difference

→ How to set up a Kajabi community from scratch, step by step


Related Resources + Links:

🔗 Watch the full Kajabi Communities walkthrough tutorial on YouTube:

https://www.youtube.com/watch?v=8GmN-AgK5WY


🔗 Sign up for future livestream reminders + replays:

https://theunicornadvisory.com/this


🔗 Learn more about Kajabi (and get exclusive bonuses through Sue’s partner link):

https://theunicornadvisory.com/kajabi


Connect with Me:

🌟 Website: https://theunicornadvisory.com

🌟 YouTube: https://www.youtube.com/@suemclachlan

🌟 Podcast: https://this-is-what-id-do.captivate.fm/listen

]]>e44ca535-f7ae-4a95-951e-976a36e38f9fFri, 02 May 2025 18:00:00 +080001:00:16falsefull2222Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I Wanted to Create an Online CourseThis Is What Id Do If I Wanted to Create an Online CourseCreating an online course is one of the most popular (and profitable) digital products for creators, but let’s be real: the tech side can feel like a giant maze if you’re doing it for the first time.

In this episode, Sue takes you behind the scenes of exactly how she sets up a course in Kajabi — from outlining your idea to structuring your lessons, adding modules, setting up offers, customising the student experience, and more.


You’ll learn:

➡️ Why you should always validate your course idea before you build

➡️ How to outline your course content using tools like ChatGPT

➡️ The step-by-step process to create a Kajabi course product

➡️ How to use modules, submodules, lessons, and quizzes effectively

➡️ Tips for adding automations, paywalls, and drip content

➡️ How to customise the look and feel of your course with Kajabi templates

➡️ Sue’s go-to tools for recording course content (without overcomplicating it)

➡️ Why focusing on sound quality matters more than video perfection

➡️ How to connect your course to offers so people can actually buy it

➡️ Smart ways to upsell, cross-sell, and boost course completion rates

Sue also shares her personal recommendations on recording gear, editing tools, and her current favourite app (Tella) for creating flexible, polished course videos.


💡 Special Offer: If you’re ready to dive in, Kajabi’s Creator Deal is on now — get 3 months for just $99. Plus, Sue’s exclusive bonuses and setup support when you sign up through her link!

Check it out: theunicornadvisory.com/kajabi

—


🔗 Links Mentioned:

Sue’s Kajabi Affiliate Bonus Package → theunicornadvisory.com/kajabi

Catch the livestream replays + updates → theunicornadvisory.com/this

Sue on YouTube → youtube.com/@suemclachlan

—


✨ Connect with Sue:

Website → theunicornadvisory.com

YouTube → youtube.com/@suemclachlan

Podcast → this-is-what-id-do.captivate.fm/listen

]]>Creating an online course is one of the most popular (and profitable) digital products for creators, but let’s be real: the tech side can feel like a giant maze if you’re doing it for the first time.

In this episode, Sue takes you behind the scenes of exactly how she sets up a course in Kajabi — from outlining your idea to structuring your lessons, adding modules, setting up offers, customising the student experience, and more.


You’ll learn:

➡️ Why you should always validate your course idea before you build

➡️ How to outline your course content using tools like ChatGPT

➡️ The step-by-step process to create a Kajabi course product

➡️ How to use modules, submodules, lessons, and quizzes effectively

➡️ Tips for adding automations, paywalls, and drip content

➡️ How to customise the look and feel of your course with Kajabi templates

➡️ Sue’s go-to tools for recording course content (without overcomplicating it)

➡️ Why focusing on sound quality matters more than video perfection

➡️ How to connect your course to offers so people can actually buy it

➡️ Smart ways to upsell, cross-sell, and boost course completion rates

Sue also shares her personal recommendations on recording gear, editing tools, and her current favourite app (Tella) for creating flexible, polished course videos.


💡 Special Offer: If you’re ready to dive in, Kajabi’s Creator Deal is on now — get 3 months for just $99. Plus, Sue’s exclusive bonuses and setup support when you sign up through her link!

Check it out: theunicornadvisory.com/kajabi

—


🔗 Links Mentioned:

Sue’s Kajabi Affiliate Bonus Package → theunicornadvisory.com/kajabi

Catch the livestream replays + updates → theunicornadvisory.com/this

Sue on YouTube → youtube.com/@suemclachlan

—


✨ Connect with Sue:

Website → theunicornadvisory.com

YouTube → youtube.com/@suemclachlan

Podcast → this-is-what-id-do.captivate.fm/listen

]]>3d6214f5-7436-4966-b378-6f40b9a4caa2Thu, 01 May 2025 12:00:00 +080059:42falsefull2121Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I Didnt Know Which Awesome Idea To PickThis Is What Id Do If I Didnt Know Which Awesome Idea To PickIf you are overflowing with ideas and feeling stuck on which one to tackle first, welcome to my world. I am an ideas girl through and through, and I know exactly how it feels to have ten or twenty fantastic ideas that all seem equally exciting and important.

In this episode, I share the exact decision-making framework I use to sort through my many ideas and figure out which one to focus on next. You will hear how I manage idea overwhelm, the practical tools I use, and the mindset shifts that will help you stop spinning and start building momentum.

I am also sharing my free Decision Matrix tool so you can score and rank your own ideas using the same framework. You will find the link in the episode description or you can grab it here: Google Sheet Decision Matrix


In this episode, you will learn

➔ How to capture and organise all your ideas so they are safely stored (and not demanding immediate action)

➔ The four scoring categories I use to evaluate ideas: impact, ease, love, and money

➔ Why you need to look beyond just total scores and consider your current life and business season

➔ How small, easy wins can give you the momentum and confidence to tackle bigger projects later

➔ Why ChatGPT has become one of my favourite tools for sorting and clarifying priorities when I feel stuck

➔ How to balance passion projects with money-making offers in a way that feels sustainable and energising


Links and Resources

Grab the free Decision Matrix tool: Google Sheet Decision Matrix


Watch past replays and sign up for livestream reminders at: theunicornadvisory.com/this


Listen to the podcast at: this-is-what-id-do.captivate.fm/listen

]]>If you are overflowing with ideas and feeling stuck on which one to tackle first, welcome to my world. I am an ideas girl through and through, and I know exactly how it feels to have ten or twenty fantastic ideas that all seem equally exciting and important.

In this episode, I share the exact decision-making framework I use to sort through my many ideas and figure out which one to focus on next. You will hear how I manage idea overwhelm, the practical tools I use, and the mindset shifts that will help you stop spinning and start building momentum.

I am also sharing my free Decision Matrix tool so you can score and rank your own ideas using the same framework. You will find the link in the episode description or you can grab it here: Google Sheet Decision Matrix


In this episode, you will learn

➔ How to capture and organise all your ideas so they are safely stored (and not demanding immediate action)

➔ The four scoring categories I use to evaluate ideas: impact, ease, love, and money

➔ Why you need to look beyond just total scores and consider your current life and business season

➔ How small, easy wins can give you the momentum and confidence to tackle bigger projects later

➔ Why ChatGPT has become one of my favourite tools for sorting and clarifying priorities when I feel stuck

➔ How to balance passion projects with money-making offers in a way that feels sustainable and energising


Links and Resources

Grab the free Decision Matrix tool: Google Sheet Decision Matrix


Watch past replays and sign up for livestream reminders at: theunicornadvisory.com/this


Listen to the podcast at: this-is-what-id-do.captivate.fm/listen

]]>36599f41-27a4-4a01-b270-07d56413c1f8Wed, 30 Apr 2025 11:30:00 +080017:08falsefull2020Sue McLachlan | The Unicorn AdvisoryThis Is What I’d Do If I Needed to Recharge Without Ghosting My BusinessThis Is What I’d Do If I Needed to Recharge Without Ghosting My BusinessIf you have ever found yourself stuck between desperately needing a break and being terrified of what stepping away might do to your business, this episode is for you. Sue shares her hard-won lessons about burnout, why pushing through exhaustion can backfire, and how to create a sustainable business that lets you breathe without fear.

Inside, you will learn practical strategies for stepping back without losing momentum, why rest must be a normal part of your business model, and how to build revenue streams that support you even when you need time away.

This is a must-listen if you are tired, carrying a heavy load, or ready to build a business that serves your life, not the other way around.

In this episode:

→ What to do if you are already at breaking point and cannot keep pushing

→ How to plan a complete break that actually lets you recharge

→ Why maintenance mode is an option and how to set clear boundaries around it

→ The importance of working on needle-moving tasks during low-energy periods

→ Why stepping away is a skill every entrepreneur needs to build

→ How to structure your business to survive "life happens" moments

→ Why multiple revenue streams and recurring income matter more than ever

→ Personal lessons from Sue's own burnout experience (and what she would do differently)

Resources and Links:

→ Subscribe for livestream reminders and replays: https://theunicornadvisory.com/this

→ Listen to all podcast episodes: https://this-is-what-id-do.captivate.fm/listen

→ Follow Sue on YouTube: https://www.youtube.com/@suemclachlan

→ Learn more about working with Sue: https://theunicornadvisory.com

]]>If you have ever found yourself stuck between desperately needing a break and being terrified of what stepping away might do to your business, this episode is for you. Sue shares her hard-won lessons about burnout, why pushing through exhaustion can backfire, and how to create a sustainable business that lets you breathe without fear.

Inside, you will learn practical strategies for stepping back without losing momentum, why rest must be a normal part of your business model, and how to build revenue streams that support you even when you need time away.

This is a must-listen if you are tired, carrying a heavy load, or ready to build a business that serves your life, not the other way around.

In this episode:

→ What to do if you are already at breaking point and cannot keep pushing

→ How to plan a complete break that actually lets you recharge

→ Why maintenance mode is an option and how to set clear boundaries around it

→ The importance of working on needle-moving tasks during low-energy periods

→ Why stepping away is a skill every entrepreneur needs to build

→ How to structure your business to survive "life happens" moments

→ Why multiple revenue streams and recurring income matter more than ever

→ Personal lessons from Sue's own burnout experience (and what she would do differently)

Resources and Links:

→ Subscribe for livestream reminders and replays: https://theunicornadvisory.com/this

→ Listen to all podcast episodes: https://this-is-what-id-do.captivate.fm/listen

→ Follow Sue on YouTube: https://www.youtube.com/@suemclachlan

→ Learn more about working with Sue: https://theunicornadvisory.com

]]>5a4e289e-f8d1-41c5-b7ad-9f0cc4c13c07Tue, 29 Apr 2025 10:30:00 +080031:51falsefull1919Sue McLachlan | The Unicorn AdvisoryThis Is What I’d Do If… My Launch Failed or Didn’t Meet My ExpectationsThis Is What I’d Do If… My Launch Failed or Didn’t Meet My ExpectationsMaybe you launched your course or program… and heard nothing but crickets.

Maybe you had high hopes — and it just didn't go the way you imagined.

Today, I'm sharing what I would do if my launch failed or didn’t meet my expectations — the real steps I'd take (after giving myself a minute to feel the feels) to figure out what went wrong, what actually matters, and how to move forward smarter and stronger.

Because this is just one launch.

It’s not the end — it’s the beginning of gathering the data you need to make your next launch even better.

In this episode, I cover:

➔ Why launching at all is something to be proud of (even if it didn’t meet your goals)

➔ The two big reasons most launches fall short (and how to spot them)

➔ How pre-launch nurturing (or missing it) impacts your results

➔ Why your launch event (webinar, challenge, video series) matters so much

➔ Common messaging mistakes that tank registration pages and sales pages

➔ How to make the transition from teaching to selling way less awkward

➔ What “enough promotion” actually looks like (hint: more than feels comfortable)

➔ Why sending those last-chance emails matters more than you think

➔ How your launch style affects your success (and why it needs to match YOU)

➔ What world events and trust factors have to do with buyer hesitation

➔ How to do a proper post-launch debrief (and why it’s gold)

➔ What to tweak — and why you probably don’t need to burn it all down


Takeaway:

A launch that doesn’t meet your expectations isn’t a failure — it’s feedback.

Look at the data, find the small improvements, and know this: You get better at launching by launching.

This is just the beginning.


Resources and links:

➔ Daily reminders, livestream resources, and replays: https://theunicornadvisory.com/this

➔ Find your best launch style with Tracie Patterson’s Your Launch Style: https://www.traciepatterson.com/yls

➔ Watch the full series on YouTube: https://www.youtube.com/playlist?list=PLGzunrj6nUWy5SUUlQPLsU1sS5-dImAzM

]]>Maybe you launched your course or program… and heard nothing but crickets.

Maybe you had high hopes — and it just didn't go the way you imagined.

Today, I'm sharing what I would do if my launch failed or didn’t meet my expectations — the real steps I'd take (after giving myself a minute to feel the feels) to figure out what went wrong, what actually matters, and how to move forward smarter and stronger.

Because this is just one launch.

It’s not the end — it’s the beginning of gathering the data you need to make your next launch even better.

In this episode, I cover:

➔ Why launching at all is something to be proud of (even if it didn’t meet your goals)

➔ The two big reasons most launches fall short (and how to spot them)

➔ How pre-launch nurturing (or missing it) impacts your results

➔ Why your launch event (webinar, challenge, video series) matters so much

➔ Common messaging mistakes that tank registration pages and sales pages

➔ How to make the transition from teaching to selling way less awkward

➔ What “enough promotion” actually looks like (hint: more than feels comfortable)

➔ Why sending those last-chance emails matters more than you think

➔ How your launch style affects your success (and why it needs to match YOU)

➔ What world events and trust factors have to do with buyer hesitation

➔ How to do a proper post-launch debrief (and why it’s gold)

➔ What to tweak — and why you probably don’t need to burn it all down


Takeaway:

A launch that doesn’t meet your expectations isn’t a failure — it’s feedback.

Look at the data, find the small improvements, and know this: You get better at launching by launching.

This is just the beginning.


Resources and links:

➔ Daily reminders, livestream resources, and replays: https://theunicornadvisory.com/this

➔ Find your best launch style with Tracie Patterson’s Your Launch Style: https://www.traciepatterson.com/yls

➔ Watch the full series on YouTube: https://www.youtube.com/playlist?list=PLGzunrj6nUWy5SUUlQPLsU1sS5-dImAzM

]]>cb09774f-730a-43ce-b516-b173ba235263Mon, 28 Apr 2025 17:00:00 +080038:13falsefull1818Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted to Create A Newsletter From ScratchThis Is What I'd Do If I Wanted to Create A Newsletter From ScratchIf you are creating an online business, you have probably heard that you need to grow your email list. But what if you could skip the stress of complicated lead magnets and start by building a simple, sustainable digital product that grows your audience, nurtures relationships, and generates income?

In this episode of This Is What I’d Do If, I am sharing exactly what I would do if I were starting a newsletter from scratch.


We will cover:

➔ Why a newsletter can replace the need for a lead magnet

➔ How a newsletter supports all three parts of the Creator Growth Loop

➔ How newsletters can help you build visibility, create valuable assets, and make offers

➔ Different ways to structure your newsletter

➔ Why newsletters are powerful even when you are starting with a small audience

➔ How to think about monetising a newsletter from day one

➔ Why focusing on the benefit, not just "join my newsletter," makes all the difference

➔ Tools and platforms you can use to launch your newsletter easily


Whether you want to create a free newsletter, add a paid version later, or use your newsletter to build long-term revenue streams, this episode will give you the practical steps and strategies you need to get started.


Resources and Links Mentioned:

➔ Watch all replays and get notified about upcoming sessions: https://theunicornadvisory.com/this

➔ Subscribe to the podcast here: https://this-is-what-id-do.captivate.fm/listen

➔ Subscribe to my YouTube channel: https://www.youtube.com/@suemclachlan


Additional Resources:

➔ Growth in Reverse (newsletter growth and monetisation strategies):

➔ 30 days. 30 Days To Grow Your Newsletter (from Growth in Reverse)



Ready for more?

You can catch new livestreams daily and subscribe to the podcast to stay up to date with all the behind-the-scenes strategies for building a scalable, sustainable online business you love.

]]>If you are creating an online business, you have probably heard that you need to grow your email list. But what if you could skip the stress of complicated lead magnets and start by building a simple, sustainable digital product that grows your audience, nurtures relationships, and generates income?

In this episode of This Is What I’d Do If, I am sharing exactly what I would do if I were starting a newsletter from scratch.


We will cover:

➔ Why a newsletter can replace the need for a lead magnet

➔ How a newsletter supports all three parts of the Creator Growth Loop

➔ How newsletters can help you build visibility, create valuable assets, and make offers

➔ Different ways to structure your newsletter

➔ Why newsletters are powerful even when you are starting with a small audience

➔ How to think about monetising a newsletter from day one

➔ Why focusing on the benefit, not just "join my newsletter," makes all the difference

➔ Tools and platforms you can use to launch your newsletter easily


Whether you want to create a free newsletter, add a paid version later, or use your newsletter to build long-term revenue streams, this episode will give you the practical steps and strategies you need to get started.


Resources and Links Mentioned:

➔ Watch all replays and get notified about upcoming sessions: https://theunicornadvisory.com/this

➔ Subscribe to the podcast here: https://this-is-what-id-do.captivate.fm/listen

➔ Subscribe to my YouTube channel: https://www.youtube.com/@suemclachlan


Additional Resources:

➔ Growth in Reverse (newsletter growth and monetisation strategies):

➔ 30 days. 30 Days To Grow Your Newsletter (from Growth in Reverse)



Ready for more?

You can catch new livestreams daily and subscribe to the podcast to stay up to date with all the behind-the-scenes strategies for building a scalable, sustainable online business you love.

]]>260b750f-f204-446c-a285-7d80b902a244Sun, 27 Apr 2025 11:00:00 +080025:44falsefull1717Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Was Starting Fresh With KajabiThis Is What I'd Do If I Was Starting Fresh With KajabiThinking about starting fresh with Kajabi or just signed up? In this episode, I’m sharing exactly what I’d do if I was starting from scratch on Kajabi — what to focus on first, what to avoid, and how to set yourself up for sustainable success.

If you have ever felt overwhelmed with where to begin, this episode gives you a simple, strategic path to start strong and build momentum fast.

We cover:

➤ Why you should not waste time building a full website when you are starting out

➤ The simple pages you should create first to start collecting emails and selling

➤ The essential Kajabi settings you need to set up (and what you can leave for later)

➤ How to create and sell simple products early, including digital downloads and coaching calls

➤ Why creating value, being seen, and making offers must be balanced from the start

➤ How to use your first three months on Kajabi wisely to build a real revenue-generating business

➤ Common mistakes new users make — and how you can avoid them

If you want a clear, realistic plan for your first few weeks and months on Kajabi, this is for you.

Resources mentioned

🎯 Get your first 3 months of Kajabi for just $99 (plus bonuses)

https://theunicornadvisory.com/kajabi

🎯 Access free resources and past replays

https://theunicornadvisory.com/this


About your host

Sue McLachlan is a Kajabi Strategist and Business Advisor, helping creators and entrepreneurs build sustainable, scalable businesses they love using Kajabi.

]]>Thinking about starting fresh with Kajabi or just signed up? In this episode, I’m sharing exactly what I’d do if I was starting from scratch on Kajabi — what to focus on first, what to avoid, and how to set yourself up for sustainable success.

If you have ever felt overwhelmed with where to begin, this episode gives you a simple, strategic path to start strong and build momentum fast.

We cover:

➤ Why you should not waste time building a full website when you are starting out

➤ The simple pages you should create first to start collecting emails and selling

➤ The essential Kajabi settings you need to set up (and what you can leave for later)

➤ How to create and sell simple products early, including digital downloads and coaching calls

➤ Why creating value, being seen, and making offers must be balanced from the start

➤ How to use your first three months on Kajabi wisely to build a real revenue-generating business

➤ Common mistakes new users make — and how you can avoid them

If you want a clear, realistic plan for your first few weeks and months on Kajabi, this is for you.

Resources mentioned

🎯 Get your first 3 months of Kajabi for just $99 (plus bonuses)

https://theunicornadvisory.com/kajabi

🎯 Access free resources and past replays

https://theunicornadvisory.com/this


About your host

Sue McLachlan is a Kajabi Strategist and Business Advisor, helping creators and entrepreneurs build sustainable, scalable businesses they love using Kajabi.

]]>56540da3-ce52-41cd-847f-a535e06ab6b2Sat, 26 Apr 2025 16:30:00 +080031:36falsefull1616Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Didn't Want To Create FunnelsThis Is What I'd Do If I Didn't Want To Create FunnelsFunnels can be a fantastic way to sell your products—but they’re not the only way. And sometimes, the pressure to build yet another complicated funnel can stop you from doing the most important thing in your business: making it easy for people to buy from you.

In this episode, I’m sharing why funnels aren’t your only option, how they can actually make it harder for your customers to purchase, and why it might be time to start thinking more like an e-commerce store.

We’ll talk about how the digital product world has overcomplicated things, why putting all your offers behind opt-ins and hidden upsells could be costing you sales, and how Kajabi’s new Shopping Cart feature changes the game by making it easier for customers to browse and buy multiple offers at once.


If you’re ready to make sales more simply—and feel less stressed doing it—you’ll love this episode.

Here's what we cover:

✨ Why funnels aren’t wrong—but they’re not always necessary

✨ How funnels can sometimes accidentally block ready-to-buy customers

✨ What we can learn from successful e-commerce stores

✨ How selling digital products can (and should) feel easier

✨ Why the new Kajabi Shopping Cart is a total game-changer

✨ How to promote your shop like an ecomm store (without needing 18 emails)

✨ What you can sell if you think you don't have enough products yet

✨ Why it’s time to showcase your offers—without making customers jump through hoops


🎯 Resources Mentioned:

Join the Kajabi Shop Sprint Earlybird Waitlist: theunicornadvisory.com/this (50% off early bird discount for waitlist members when registration opens!)


🎥 Catch all livestream replays + resources:

theunicornadvisory.com/this

]]>Funnels can be a fantastic way to sell your products—but they’re not the only way. And sometimes, the pressure to build yet another complicated funnel can stop you from doing the most important thing in your business: making it easy for people to buy from you.

In this episode, I’m sharing why funnels aren’t your only option, how they can actually make it harder for your customers to purchase, and why it might be time to start thinking more like an e-commerce store.

We’ll talk about how the digital product world has overcomplicated things, why putting all your offers behind opt-ins and hidden upsells could be costing you sales, and how Kajabi’s new Shopping Cart feature changes the game by making it easier for customers to browse and buy multiple offers at once.


If you’re ready to make sales more simply—and feel less stressed doing it—you’ll love this episode.

Here's what we cover:

✨ Why funnels aren’t wrong—but they’re not always necessary

✨ How funnels can sometimes accidentally block ready-to-buy customers

✨ What we can learn from successful e-commerce stores

✨ How selling digital products can (and should) feel easier

✨ Why the new Kajabi Shopping Cart is a total game-changer

✨ How to promote your shop like an ecomm store (without needing 18 emails)

✨ What you can sell if you think you don't have enough products yet

✨ Why it’s time to showcase your offers—without making customers jump through hoops


🎯 Resources Mentioned:

Join the Kajabi Shop Sprint Earlybird Waitlist: theunicornadvisory.com/this (50% off early bird discount for waitlist members when registration opens!)


🎥 Catch all livestream replays + resources:

theunicornadvisory.com/this

]]>f4c36178-fc8f-44b2-aac7-addad63ffa70Fri, 25 Apr 2025 16:45:00 +080022:24falsefull1515Sue McLachlan | The Unicorn AdvisoryThis Is What I’d Do If I Felt Like Things Weren’t Happening Fast EnoughThis Is What I’d Do If I Felt Like Things Weren’t Happening Fast EnoughFeeling like things should be moving faster by now? You’re not alone—and you’re definitely not behind.

In this episode, I’m diving into one of the most common things I hear on coaching calls: “I thought I’d be further along by now.” Whether you’ve launched a course, built your first funnel, or just started growing your list—if you’re feeling like it’s taking too long, this one’s for you.


Here’s what we cover inside today’s episode 👇

➡️ Why the “just follow the blueprint” messaging is damaging and what’s actually realistic

➡️ The identity shift of becoming a business owner (and why it’s a lot to carry at once)

➡️ How comparison sneaks in and makes us forget everything we have achieved

➡️ The 💡 melting ice cube analogy from Atomic Habits (and how it helps reframe invisible progress)

➡️ Why fast growth is rarely sustainable and slow, steady actions compound over time

➡️ How to define what success means for you (not what everyone else is chasing)

➡️ Why it’s time to stop looking at what didn’t happen and start celebrating what did

➡️ Easy ways to track your progress, build momentum, and stay in it for the long haul

➡️ The truth about burnout, launch recovery, and what to do when a big push doesn’t pay off (yet)


This is your reminder that progress isn’t always visible—but that doesn’t mean it’s not happening. Keep going. You’re building something real. 💛


🎧 Replay + daily reminders

theunicornadvisory.com/this


🧠 Subscribe to the podcast

this-is-what-id-do.captivate.fm/listen


📺 Watch the full video on YouTube

youtube.com/@suemclachlan


]]>Feeling like things should be moving faster by now? You’re not alone—and you’re definitely not behind.

In this episode, I’m diving into one of the most common things I hear on coaching calls: “I thought I’d be further along by now.” Whether you’ve launched a course, built your first funnel, or just started growing your list—if you’re feeling like it’s taking too long, this one’s for you.


Here’s what we cover inside today’s episode 👇

➡️ Why the “just follow the blueprint” messaging is damaging and what’s actually realistic

➡️ The identity shift of becoming a business owner (and why it’s a lot to carry at once)

➡️ How comparison sneaks in and makes us forget everything we have achieved

➡️ The 💡 melting ice cube analogy from Atomic Habits (and how it helps reframe invisible progress)

➡️ Why fast growth is rarely sustainable and slow, steady actions compound over time

➡️ How to define what success means for you (not what everyone else is chasing)

➡️ Why it’s time to stop looking at what didn’t happen and start celebrating what did

➡️ Easy ways to track your progress, build momentum, and stay in it for the long haul

➡️ The truth about burnout, launch recovery, and what to do when a big push doesn’t pay off (yet)


This is your reminder that progress isn’t always visible—but that doesn’t mean it’s not happening. Keep going. You’re building something real. 💛


🎧 Replay + daily reminders

theunicornadvisory.com/this


🧠 Subscribe to the podcast

this-is-what-id-do.captivate.fm/listen


📺 Watch the full video on YouTube

youtube.com/@suemclachlan


]]>fd4d07c1-c919-4427-bbb9-89acbc198977Thu, 24 Apr 2025 12:00:00 +080023:56falsefull1414Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted to Save Time With ChatGPT and AIThis Is What I'd Do If I Wanted to Save Time With ChatGPT and AIIf you've tried ChatGPT last year and thought, “Meh, it’s okay”? It’s time for a revisit. The speed at which it’s improved is kind of wild, and if you haven’t played with it in a while, you’re going to be surprised at what it can do now—especially if you’re a coach, course creator, or digital product business owner.

In this episode, I’m sharing how I actually use ChatGPT in my day-to-day business—including some really simple ways to get started (even if you’re not “techy”). I walk you through how I use it for livestream prep, how I get better results by speaking into it, and why I’ve ditched a bunch of other AI tools because ChatGPT now does pretty much everything I need.

✅ Why the memory feature has completely changed the game

✅ How I use voice mode to brain dump faster than I can type

✅ What I’ve stopped using (RIP to my AI tool graveyard)

✅ Why I treat ChatGPT like a VA—not a magic machine

✅ How I repurpose one idea into a whole batch of content

✅ The little things that drive me mad (hello, dashes and flattery)

✅ Simple ideas to get started if you’re new or feel unsure


Whether you’re creating offers, building a course, brainstorming your next move, or just trying to get your content done without losing your mind—this episode gives you a real look at how I’m using ChatGPT right now to do it all faster, easier, and with way less pressure.


Resources + replays:

https://theunicornadvisory.com/this

]]>If you've tried ChatGPT last year and thought, “Meh, it’s okay”? It’s time for a revisit. The speed at which it’s improved is kind of wild, and if you haven’t played with it in a while, you’re going to be surprised at what it can do now—especially if you’re a coach, course creator, or digital product business owner.

In this episode, I’m sharing how I actually use ChatGPT in my day-to-day business—including some really simple ways to get started (even if you’re not “techy”). I walk you through how I use it for livestream prep, how I get better results by speaking into it, and why I’ve ditched a bunch of other AI tools because ChatGPT now does pretty much everything I need.

✅ Why the memory feature has completely changed the game

✅ How I use voice mode to brain dump faster than I can type

✅ What I’ve stopped using (RIP to my AI tool graveyard)

✅ Why I treat ChatGPT like a VA—not a magic machine

✅ How I repurpose one idea into a whole batch of content

✅ The little things that drive me mad (hello, dashes and flattery)

✅ Simple ideas to get started if you’re new or feel unsure


Whether you’re creating offers, building a course, brainstorming your next move, or just trying to get your content done without losing your mind—this episode gives you a real look at how I’m using ChatGPT right now to do it all faster, easier, and with way less pressure.


Resources + replays:

https://theunicornadvisory.com/this

]]>53568781-1bac-4c5e-828d-d82f0d73d85cWed, 23 Apr 2025 13:30:00 +080041:24falsefull1313Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Didn't Feel Like Doing Anything TodayThis Is What I'd Do If I Didn't Feel Like Doing Anything TodayEver had one of those days where your brain says nope, your energy is nowhere to be found, and the idea of doing anything feels impossible?

Same.

In this episode, I’m talking honestly about what to do on those “I just can’t today” days — and why those moments don’t make you a failure. Whether you need to take the day off completely, or you want to feel like you’ve done something, this one’s packed with strategies for navigating the low-energy fog with a bit more kindness, clarity, and momentum.

We cover everything from burnout patterns to perfectionism, and I’ll walk you through how to create your own “low energy day task list” so you always have something useful (and easy) to pull from.

If you’re exhausted but still want to move forward — this one’s for you.

🧠 What I cover in this episode:

  • Why entrepreneurs are terrible at taking real time off — and what it costs us
  • The key question to ask yourself: is this just a day… or a pattern?
  • What to do if you’re in a full burnout season vs just having a rough morning
  • How to take a proper break (and why your business won’t collapse if you do)
  • The power of a “low-energy day task list” — and what to put on it
  • How to link your quick tasks to the Creator Growth Loop so you’re always making progress
  • Ways to gamify your productivity when your energy is at zero
  • What perfectionism looks like on flat days and how to break free from it
  • Why building a business that fits your energy isn’t a luxury — it’s essential

🔗 Links + Resources:

→ Get the Make More Offers resource (free): theunicornadvisory.com/this

→ Follow the series as a podcast: theunicornadvisory.com/this

💬 Quote from the episode:

"Your business can be built to support your energy — not fight it. But only if you let it."

]]>Ever had one of those days where your brain says nope, your energy is nowhere to be found, and the idea of doing anything feels impossible?

Same.

In this episode, I’m talking honestly about what to do on those “I just can’t today” days — and why those moments don’t make you a failure. Whether you need to take the day off completely, or you want to feel like you’ve done something, this one’s packed with strategies for navigating the low-energy fog with a bit more kindness, clarity, and momentum.

We cover everything from burnout patterns to perfectionism, and I’ll walk you through how to create your own “low energy day task list” so you always have something useful (and easy) to pull from.

If you’re exhausted but still want to move forward — this one’s for you.

🧠 What I cover in this episode:

  • Why entrepreneurs are terrible at taking real time off — and what it costs us
  • The key question to ask yourself: is this just a day… or a pattern?
  • What to do if you’re in a full burnout season vs just having a rough morning
  • How to take a proper break (and why your business won’t collapse if you do)
  • The power of a “low-energy day task list” — and what to put on it
  • How to link your quick tasks to the Creator Growth Loop so you’re always making progress
  • Ways to gamify your productivity when your energy is at zero
  • What perfectionism looks like on flat days and how to break free from it
  • Why building a business that fits your energy isn’t a luxury — it’s essential

🔗 Links + Resources:

→ Get the Make More Offers resource (free): theunicornadvisory.com/this

→ Follow the series as a podcast: theunicornadvisory.com/this

💬 Quote from the episode:

"Your business can be built to support your energy — not fight it. But only if you let it."

]]>bf6dbaa2-fff0-4f1e-bea5-a2b75d0ba71aTue, 22 Apr 2025 14:00:00 +080023:35falsefull1212Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I Had To Teach A 60 Min Workshop TomorrowThis Is What Id Do If I Had To Teach A 60 Min Workshop Tomorrow🎧 Episode Summary:

In this episode, Sue walks you through her entire process for creating a 60-minute workshop on short notice – from choosing a topic you already know, to planning the content with ChatGPT, and even setting up the registration page and simple promotion strategies. Whether you want to go live tomorrow or next week, this is the strategy Sue uses to turn ideas into fast, useful digital products without overthinking it.

💡 What You’ll Learn:

→ How to choose a teachable topic you can confidently present with little prep

→ Using ChatGPT to brainstorm, structure, and flesh out your session

→ Why focusing on outcomes (not just content) makes your workshop stronger

→ A simple format you can follow to stay on track without needing slides

→ Tips for validating, pricing, promoting, and delivering your workshop

→ Smart ways to repurpose your session into a sellable product or lead magnet

→ What to do if the tech fails or if you feel too nervous to go live


🛠 Resources Mentioned:

→ ChatGPT (Pro plan recommended for memory features)

→ Free Make More Offers resource at theunicornadvisory.com/this

→ Livestream signup and replays: theunicornadvisory.com/this


Subscribe to the podcast and join the daily livestream series at theunicornadvisory.com/this.

Got a scenario you'd like Sue to cover? Email her or leave a comment with your "This Is What I’d Do If…" situation.

]]>🎧 Episode Summary:

In this episode, Sue walks you through her entire process for creating a 60-minute workshop on short notice – from choosing a topic you already know, to planning the content with ChatGPT, and even setting up the registration page and simple promotion strategies. Whether you want to go live tomorrow or next week, this is the strategy Sue uses to turn ideas into fast, useful digital products without overthinking it.

💡 What You’ll Learn:

→ How to choose a teachable topic you can confidently present with little prep

→ Using ChatGPT to brainstorm, structure, and flesh out your session

→ Why focusing on outcomes (not just content) makes your workshop stronger

→ A simple format you can follow to stay on track without needing slides

→ Tips for validating, pricing, promoting, and delivering your workshop

→ Smart ways to repurpose your session into a sellable product or lead magnet

→ What to do if the tech fails or if you feel too nervous to go live


🛠 Resources Mentioned:

→ ChatGPT (Pro plan recommended for memory features)

→ Free Make More Offers resource at theunicornadvisory.com/this

→ Livestream signup and replays: theunicornadvisory.com/this


Subscribe to the podcast and join the daily livestream series at theunicornadvisory.com/this.

Got a scenario you'd like Sue to cover? Email her or leave a comment with your "This Is What I’d Do If…" situation.

]]>666056dc-d508-4912-b53c-0b442ca2e98fMon, 21 Apr 2025 12:30:00 +080036:47falsefull1111Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I Didnt Want To Make A CourseThis Is What Id Do If I Didnt Want To Make A Course✨ Episode Summary

Not feeling the whole course creation thing right now?

If the idea of filming another set of modules makes you want to trade your entrepreneurial dreams for a job at Aldi, you’re going to love this episode.

In today’s session, I’m sharing a massive list of digital products you can create instead of a course—things I’ve sold myself, ideas from clients across a range of niches, and a heap of options you may have never even considered.

We cover:

➡️ Communities (and why they don’t need content to be valuable)

➡️ Templates (beyond Canva) that save time and sell fast

➡️ Spreadsheets, trackers, calculators, and clever planners

➡️ Notion templates + digital assets people actually use

➡️ Prompts, swipe files, scripts, private podcasts, and newsletters

➡️ Selling your actual process (not theory)

➡️ Personalized plans + live sessions like workshops and play shops

➡️ And yes—creating your own Custom GPTs

By the end, you’ll have more than a few sparks for what you could launch this month—even if courses aren’t your thing right now.

📥 Grab the Free PDF:

🎁 200+ Ideas for Digital Products That Aren’t a Course

Get the download at theunicornadvisory.com/this


🔮 What’s Next:

🎤 Tomorrow’s episode is all about planning a 60-minute workshop FAST.

If you had to teach something tomorrow, what would you do? I’ll show you how to pull it together quickly and actually get it sold.

🛒 Coming soon: My Kajabi Shop Sprint!

We’ll build your Kajabi storefront together using the new shopping cart features. The waitlist is open at theunicornadvisory.com/this


🎧 Subscribe:

Get each episode of This Is What I’d Do If… delivered to your ears (and inbox) at:

🌐 theunicornadvisory.com/this

]]>✨ Episode Summary

Not feeling the whole course creation thing right now?

If the idea of filming another set of modules makes you want to trade your entrepreneurial dreams for a job at Aldi, you’re going to love this episode.

In today’s session, I’m sharing a massive list of digital products you can create instead of a course—things I’ve sold myself, ideas from clients across a range of niches, and a heap of options you may have never even considered.

We cover:

➡️ Communities (and why they don’t need content to be valuable)

➡️ Templates (beyond Canva) that save time and sell fast

➡️ Spreadsheets, trackers, calculators, and clever planners

➡️ Notion templates + digital assets people actually use

➡️ Prompts, swipe files, scripts, private podcasts, and newsletters

➡️ Selling your actual process (not theory)

➡️ Personalized plans + live sessions like workshops and play shops

➡️ And yes—creating your own Custom GPTs

By the end, you’ll have more than a few sparks for what you could launch this month—even if courses aren’t your thing right now.

📥 Grab the Free PDF:

🎁 200+ Ideas for Digital Products That Aren’t a Course

Get the download at theunicornadvisory.com/this


🔮 What’s Next:

🎤 Tomorrow’s episode is all about planning a 60-minute workshop FAST.

If you had to teach something tomorrow, what would you do? I’ll show you how to pull it together quickly and actually get it sold.

🛒 Coming soon: My Kajabi Shop Sprint!

We’ll build your Kajabi storefront together using the new shopping cart features. The waitlist is open at theunicornadvisory.com/this


🎧 Subscribe:

Get each episode of This Is What I’d Do If… delivered to your ears (and inbox) at:

🌐 theunicornadvisory.com/this

]]>03f5f00a-7b4a-4da2-8a3e-0207883a7c0bSun, 20 Apr 2025 12:00:00 +080045:01falsefull1010Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If Perfectionism Was Holding Me BackThis Is What Id Do If Perfectionism Was Holding Me BackPerfectionism is sneaky. It sounds noble. It tells us we’re just trying to “make it better.” But more often than not, it’s the thing keeping you stuck, silent, and off the playing field.

In this episode, I’m sharing how perfectionism has shown up in my business again and again—including the $200K of sales I missed out on because of a product I sat on for two years because I thought it was too basic! And the countless content pieces still sitting on my hard drive waiting for the “perfect” moment.

If you’ve ever told yourself you’ll launch when it’s ready, you’ll post when it’s polished, or you’ll promote once the funnel is perfect—this episode is for you.

🎯 Inside this episode:

🔸 The wild story of the product I delayed launching… and how it became our most profitable line item

🔸 How I used “just trying to make it great” as a shield to avoid putting things out

🔸 The real reason my membership stayed in limbo for so long

🔸 Why my podcast finally exists after six years of thinking about it

🔸 What video anxiety looked like for me, and how daily livestreams are helping

🔸 Why I’m done waiting for perfect funnels, pages, and content plans

🔸 How to take imperfect action this weekend, even if it’s just one small thing

🔸 A reminder that your work—even if it's messy—can still help someone today

This episode is a love letter to anyone who’s stuck in “not yet.”

You don’t need to get it perfect. You just need to get it out there.

✨ Mentioned in this episode:

Replay access and links: theunicornadvisory.com/this

🔥 Like this episode?

Make sure you’re subscribed to This Is What I’d Do If… on your favourite podcast app so you never miss what’s next. You can also catch the daily livestreams on YouTube or at the link above.

]]>Perfectionism is sneaky. It sounds noble. It tells us we’re just trying to “make it better.” But more often than not, it’s the thing keeping you stuck, silent, and off the playing field.

In this episode, I’m sharing how perfectionism has shown up in my business again and again—including the $200K of sales I missed out on because of a product I sat on for two years because I thought it was too basic! And the countless content pieces still sitting on my hard drive waiting for the “perfect” moment.

If you’ve ever told yourself you’ll launch when it’s ready, you’ll post when it’s polished, or you’ll promote once the funnel is perfect—this episode is for you.

🎯 Inside this episode:

🔸 The wild story of the product I delayed launching… and how it became our most profitable line item

🔸 How I used “just trying to make it great” as a shield to avoid putting things out

🔸 The real reason my membership stayed in limbo for so long

🔸 Why my podcast finally exists after six years of thinking about it

🔸 What video anxiety looked like for me, and how daily livestreams are helping

🔸 Why I’m done waiting for perfect funnels, pages, and content plans

🔸 How to take imperfect action this weekend, even if it’s just one small thing

🔸 A reminder that your work—even if it's messy—can still help someone today

This episode is a love letter to anyone who’s stuck in “not yet.”

You don’t need to get it perfect. You just need to get it out there.

✨ Mentioned in this episode:

Replay access and links: theunicornadvisory.com/this

🔥 Like this episode?

Make sure you’re subscribed to This Is What I’d Do If… on your favourite podcast app so you never miss what’s next. You can also catch the daily livestreams on YouTube or at the link above.

]]>14f11cb7-5b66-47a2-af31-c11f9c7b5c59Sat, 19 Apr 2025 09:00:00 +080028:27falsefull99Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Didn't Know What Tech To Use For My BusinessThis Is What I'd Do If I Didn't Know What Tech To Use For My BusinessNot sure what software you actually need in your online business? Feeling overwhelmed by too many options? Wondering whether an all-in-one is worth it or if a scrappy stack will get the job done?

In this episode, I walk you through what a tech stack really is, how to choose the right tools for your business, and why your software should support your momentum rather than steal your energy.

I share the biggest trap I see creators fall into, like spending all their time trying to save fifty dollars a month instead of putting that same time into making sales. I also share my personal story of juggling multiple platforms before finally going all in on Kajabi.

✨ In this episode, I cover:

🔧 What a tech stack actually is and how it supports your business

📉 Why scrappy setups come with hidden time costs

💸 How to stop wasting hours trying to save money on software

🧠 The mental load of managing multiple tools

🔁 All-in-one platforms versus specialist software

📦 Why ease of use often matters more than advanced features

📝 How to run a simple software audit on your business

🧪 The best way to trial new tools without getting stuck in indecision

🎯 How to choose tools based on what you are actually doing

📣 Why selling and making offers should be your top priority


💡 Key Takeaway

There is no perfect software. The best tech stack is the one that helps you move faster, sell more, and focus on what really matters. Your tools should make your life easier so you can spend more time building your business.

🔗 Links and Resources

🎁 Kajabi Creator Day bonus bundle: https://theunicornadvisory.com/kajabi

📺 Watch the full livestream series: https://theunicornadvisory.com/this

🎧 Prefer audio? Subscribe to the podcast wherever you listen


💬 Watch on YouTube

📺 youtube.com/@suemclachlan

]]>Not sure what software you actually need in your online business? Feeling overwhelmed by too many options? Wondering whether an all-in-one is worth it or if a scrappy stack will get the job done?

In this episode, I walk you through what a tech stack really is, how to choose the right tools for your business, and why your software should support your momentum rather than steal your energy.

I share the biggest trap I see creators fall into, like spending all their time trying to save fifty dollars a month instead of putting that same time into making sales. I also share my personal story of juggling multiple platforms before finally going all in on Kajabi.

✨ In this episode, I cover:

🔧 What a tech stack actually is and how it supports your business

📉 Why scrappy setups come with hidden time costs

💸 How to stop wasting hours trying to save money on software

🧠 The mental load of managing multiple tools

🔁 All-in-one platforms versus specialist software

📦 Why ease of use often matters more than advanced features

📝 How to run a simple software audit on your business

🧪 The best way to trial new tools without getting stuck in indecision

🎯 How to choose tools based on what you are actually doing

📣 Why selling and making offers should be your top priority


💡 Key Takeaway

There is no perfect software. The best tech stack is the one that helps you move faster, sell more, and focus on what really matters. Your tools should make your life easier so you can spend more time building your business.

🔗 Links and Resources

🎁 Kajabi Creator Day bonus bundle: https://theunicornadvisory.com/kajabi

📺 Watch the full livestream series: https://theunicornadvisory.com/this

🎧 Prefer audio? Subscribe to the podcast wherever you listen


💬 Watch on YouTube

📺 youtube.com/@suemclachlan

]]>f5cadf14-1134-48d7-ac3d-f2cf8bc8cbc3Fri, 18 Apr 2025 17:15:00 +080030:15falsefull88Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I Wanted To Travel And Become A Digital NomadThis Is What Id Do If I Wanted To Travel And Become A Digital NomadIn this episode, I’m diving into what it actually looks like to run a Kajabi-powered business while travelling full-time as a digital nomad.

I’ve been living overseas since early 2024 and designing my business to support a life of movement, flexibility, and creativity. If you’re dreaming of working from anywhere—or wondering what it takes to make your business travel-friendly—this one’s for you.

We’ll chat through:

🌍 Why portable income matters more than “passive” income

💻 The kind of offers and structure that make location freedom possible

🏖️ What running a business on the road really looks like (hint: not laptops on beaches)

🪑 Accommodation tips for digital nomads (including the hunt for a decent desk!)

📶 Travel tech, SIM cards, insurance, and how I work from anywhere

📦 Why recurring revenue is the key to freedom when you’re on the move

🔁 How I plan business activity around my travel rhythms

👩‍💻 Setting up your business to work across time zones without burning out

🏠 The surprising joy of staying longer in one place—and how that helps with productivity

🧳 What I’d do if I were starting this lifestyle from scratch

If you're curious about creating a business that fits your life and not the other way around, this is a great place to start.


👉 Join the Kajabi Digital Nomad Community here:

https://www.nzoutofoffice.com/offers/RvKeUkFC


👉 Want to catch the livestream replays or join live?

Head to theunicornadvisory.com/this

to sign up.

]]>In this episode, I’m diving into what it actually looks like to run a Kajabi-powered business while travelling full-time as a digital nomad.

I’ve been living overseas since early 2024 and designing my business to support a life of movement, flexibility, and creativity. If you’re dreaming of working from anywhere—or wondering what it takes to make your business travel-friendly—this one’s for you.

We’ll chat through:

🌍 Why portable income matters more than “passive” income

💻 The kind of offers and structure that make location freedom possible

🏖️ What running a business on the road really looks like (hint: not laptops on beaches)

🪑 Accommodation tips for digital nomads (including the hunt for a decent desk!)

📶 Travel tech, SIM cards, insurance, and how I work from anywhere

📦 Why recurring revenue is the key to freedom when you’re on the move

🔁 How I plan business activity around my travel rhythms

👩‍💻 Setting up your business to work across time zones without burning out

🏠 The surprising joy of staying longer in one place—and how that helps with productivity

🧳 What I’d do if I were starting this lifestyle from scratch

If you're curious about creating a business that fits your life and not the other way around, this is a great place to start.


👉 Join the Kajabi Digital Nomad Community here:

https://www.nzoutofoffice.com/offers/RvKeUkFC


👉 Want to catch the livestream replays or join live?

Head to theunicornadvisory.com/this

to sign up.

]]>aed4ad0b-bbba-42e5-b5d6-6eeb78b5d1a2Thu, 17 Apr 2025 16:00:00 +080042:42falsefull77Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted to Know If My Idea Would Sell - AKA Validating Your OfferThis Is What I'd Do If I Wanted to Know If My Idea Would Sell - AKA Validating Your Offer✨ Episode Summary:

Today, I’m telling you the story of how I spent months building what I thought was a brilliant membership… only to have three people join. Yep. Three. And the thing I skipped? Validation.

In this episode, I’m walking you through how to avoid that mistake by validating your idea before you create a single piece of content. I’ll show you the three levels of validation I use with clients to go from “this might be a good idea” to “people are handing over money.”

Whether you’ve got a course, membership, workshop, or coaching offer brewing in the back of your mind, this will help you figure out whether to move forward, pivot, or pause before you waste time building the wrong thing.

🧠 What You’ll Learn:

  • The difference between curiosity signals, intent, and actual commitment
  • Why waitlists are a great start—but not the end goal
  • How to test your offer messaging before you build the product
  • Why pre-selling or beta launching is the ultimate form of validation
  • What to do if people don’t buy (and how to use that feedback to improve)
  • How to confidently move from idea to action without second-guessing every step
  • Real-world strategies I’ve used in my own launches (and mistakes I’ll never make again)

💡 Creator Insight:

Validation isn’t about getting likes or clicks. It’s about confirming that people will pay for what you’re offering. You don’t need perfect validation—you just need enough to make a smart next move.

🎧 Subscribe to This Is What I’d Do If on your favourite podcast app or watch the video replays and join the reminder list at:

👉 theunicornadvisory.com/this

Got a question you’d love me to answer in a future episode? Submit it here or DM me @theunicornadvisory on Instagram. I’d love to help you move forward with clarity and confidence.

]]>✨ Episode Summary:

Today, I’m telling you the story of how I spent months building what I thought was a brilliant membership… only to have three people join. Yep. Three. And the thing I skipped? Validation.

In this episode, I’m walking you through how to avoid that mistake by validating your idea before you create a single piece of content. I’ll show you the three levels of validation I use with clients to go from “this might be a good idea” to “people are handing over money.”

Whether you’ve got a course, membership, workshop, or coaching offer brewing in the back of your mind, this will help you figure out whether to move forward, pivot, or pause before you waste time building the wrong thing.

🧠 What You’ll Learn:

  • The difference between curiosity signals, intent, and actual commitment
  • Why waitlists are a great start—but not the end goal
  • How to test your offer messaging before you build the product
  • Why pre-selling or beta launching is the ultimate form of validation
  • What to do if people don’t buy (and how to use that feedback to improve)
  • How to confidently move from idea to action without second-guessing every step
  • Real-world strategies I’ve used in my own launches (and mistakes I’ll never make again)

💡 Creator Insight:

Validation isn’t about getting likes or clicks. It’s about confirming that people will pay for what you’re offering. You don’t need perfect validation—you just need enough to make a smart next move.

🎧 Subscribe to This Is What I’d Do If on your favourite podcast app or watch the video replays and join the reminder list at:

👉 theunicornadvisory.com/this

Got a question you’d love me to answer in a future episode? Submit it here or DM me @theunicornadvisory on Instagram. I’d love to help you move forward with clarity and confidence.

]]>484f875e-81ad-41f2-a848-a627769cf4a3Wed, 16 Apr 2025 13:30:00 +080027:20falsefull66Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Wanted To Close My MembershipThis Is What I'd Do If I Wanted To Close My MembershipIf you're running a membership and questioning whether it still fits in your business, or you’re stuck in a cycle of restructuring and second-guessing, this is for you.

In this episode of This Is What I’d Do If… I share the real story behind why I closed my Kajabi support membership, Unicorn Heroes, after five years. I take you behind the scenes of my decision-making process, from the emotional weight to the business metrics that helped me finally let go.

Here’s what we cover:

✨ How I fell into the trap of overdelivering and undercharging

✨ Why the live calls lit me up but the backend work drained me

✨ The guilt that kept me stuck longer than I should have stayed

✨ What I’d do differently if I launched a membership today

✨ Practical ways to restructure or reposition your own membership

✨ Why profitability is about more than revenue

This isn’t just about closing something down. It’s about building a business model that supports your energy, your goals, and your long-term sustainability.


👉 To get email reminders for new episodes and livestreams, visit theunicornadvisory.com/this

]]>If you're running a membership and questioning whether it still fits in your business, or you’re stuck in a cycle of restructuring and second-guessing, this is for you.

In this episode of This Is What I’d Do If… I share the real story behind why I closed my Kajabi support membership, Unicorn Heroes, after five years. I take you behind the scenes of my decision-making process, from the emotional weight to the business metrics that helped me finally let go.

Here’s what we cover:

✨ How I fell into the trap of overdelivering and undercharging

✨ Why the live calls lit me up but the backend work drained me

✨ The guilt that kept me stuck longer than I should have stayed

✨ What I’d do differently if I launched a membership today

✨ Practical ways to restructure or reposition your own membership

✨ Why profitability is about more than revenue

This isn’t just about closing something down. It’s about building a business model that supports your energy, your goals, and your long-term sustainability.


👉 To get email reminders for new episodes and livestreams, visit theunicornadvisory.com/this

]]>0b0284df-56fa-4bc7-9464-8c0908d7ee08Tue, 15 Apr 2025 10:30:00 +080032:54falsefull55Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If I Didn't Want To Be Too SalesyThis Is What I'd Do If I Didn't Want To Be Too SalesyLet’s be honest—selling can feel a bit icky sometimes. Especially if you’re a course creator who’s amazing at teaching but doesn’t want to come across as pushy, fake, or like you’re shouting into the void. In this episode, I’m sharing what I’d do if I didn’t want to feel salesy… but still wanted to make consistent, sustainable sales.

You’ll hear:

  • Why so many great creators struggle with selling (even when their course is solid)
  • How aggressive marketing tactics have warped our idea of what “successful selling” looks like
  • A personal story about the biggest investment I’ve ever made, without anyone selling to me
  • The birthday party analogy that will totally shift how you think about promoting your offers
  • Practical ways to sell that feel more like inviting than pitching
  • What to do if you’ve been holding back because you don’t want to annoy your audience

This episode is for you if you’ve got something great to offer, but you’re stuck between wanting to grow your business and not wanting to be that person. There’s a better way. And it starts with clarity, not pressure.

🎧 Want more inspiration to help you make offers in a way that feels good?

Download my free Make More Offers resource:

https://theunicornadvisory.com/this


And catch all upcoming livestreams, replays, and extras here:

https://theunicornadvisory.com/this

]]>Let’s be honest—selling can feel a bit icky sometimes. Especially if you’re a course creator who’s amazing at teaching but doesn’t want to come across as pushy, fake, or like you’re shouting into the void. In this episode, I’m sharing what I’d do if I didn’t want to feel salesy… but still wanted to make consistent, sustainable sales.

You’ll hear:

  • Why so many great creators struggle with selling (even when their course is solid)
  • How aggressive marketing tactics have warped our idea of what “successful selling” looks like
  • A personal story about the biggest investment I’ve ever made, without anyone selling to me
  • The birthday party analogy that will totally shift how you think about promoting your offers
  • Practical ways to sell that feel more like inviting than pitching
  • What to do if you’ve been holding back because you don’t want to annoy your audience

This episode is for you if you’ve got something great to offer, but you’re stuck between wanting to grow your business and not wanting to be that person. There’s a better way. And it starts with clarity, not pressure.

🎧 Want more inspiration to help you make offers in a way that feels good?

Download my free Make More Offers resource:

https://theunicornadvisory.com/this


And catch all upcoming livestreams, replays, and extras here:

https://theunicornadvisory.com/this

]]>7e1f89b5-9c98-4532-96e7-2e002ca314dbMon, 14 Apr 2025 11:00:00 +080027:20falsefull44Sue McLachlan | The Unicorn AdvisoryThis Is What Id Do If I Only Had An Hour A Day To Work On My BusinessThis Is What Id Do If I Only Had An Hour A Day To Work On My BusinessIf you’ve only got an hour a day to work on your business—make it count.

In this episode, I share the exact strategy I use to keep my business moving forward even during low-time, low-energy seasons. I walk you through the Creator Growth Loop, the three elements every creator business needs to keep in harmony:

1️⃣ Be Seen – Build visibility and grow your audience

2️⃣ Create Value – Develop and improve your offers

3️⃣ Make Offers – Generate income and keep cash flowing

I also share:

  • A simple system for structuring your limited work time
  • My favourite low and high-energy tasks for each business area
  • Why outsourcing only works when it's balanced
  • How to avoid sneaky “productive procrastination”
  • What to do if you feel stuck or unsure where to focus

💡 Download the companion checklist:

theunicornadvisory.com/this

🎁 Free resource – 23 ways to make more offers:

Whether you’re just starting out or scaling up, if you’re short on time, this is the episode for you.

]]>If you’ve only got an hour a day to work on your business—make it count.

In this episode, I share the exact strategy I use to keep my business moving forward even during low-time, low-energy seasons. I walk you through the Creator Growth Loop, the three elements every creator business needs to keep in harmony:

1️⃣ Be Seen – Build visibility and grow your audience

2️⃣ Create Value – Develop and improve your offers

3️⃣ Make Offers – Generate income and keep cash flowing

I also share:

  • A simple system for structuring your limited work time
  • My favourite low and high-energy tasks for each business area
  • Why outsourcing only works when it's balanced
  • How to avoid sneaky “productive procrastination”
  • What to do if you feel stuck or unsure where to focus

💡 Download the companion checklist:

theunicornadvisory.com/this

🎁 Free resource – 23 ways to make more offers:

Whether you’re just starting out or scaling up, if you’re short on time, this is the episode for you.

]]>a30ef653-3775-4f8c-8c87-7031377fc82eSun, 13 Apr 2025 12:00:00 +080024:15falsefull33Sue McLachlan | The Unicorn AdvisoryThis Is What I'd Do If My Course or Digital Product Wasn't SellingThis Is What I'd Do If My Course or Digital Product Wasn't SellingWe’ve all been there. You put time, energy, and hope into a course or product... and crickets. It’s gutting. In this episode, I’m walking through what I’d do if I launched something and no one bought it.

From the first time it happened to me (yep, I cried for days) to how I now approach it with clarity and strategy—I’ll walk you through the questions I ask, the data I dig into, and the tweaks I’d make to start getting sales.

If your digital product isn’t landing the way you’d hoped, this one’s for you.

🎧 Want to catch the next live recording or get a heads-up when I go live?

Sign up here: theunicornadvisory.com/whatif


Subscribe on YouTube: youtube.com/@suemclachlan

Or follow the podcast on your favourite app.

]]>We’ve all been there. You put time, energy, and hope into a course or product... and crickets. It’s gutting. In this episode, I’m walking through what I’d do if I launched something and no one bought it.

From the first time it happened to me (yep, I cried for days) to how I now approach it with clarity and strategy—I’ll walk you through the questions I ask, the data I dig into, and the tweaks I’d make to start getting sales.

If your digital product isn’t landing the way you’d hoped, this one’s for you.

🎧 Want to catch the next live recording or get a heads-up when I go live?

Sign up here: theunicornadvisory.com/whatif


Subscribe on YouTube: youtube.com/@suemclachlan

Or follow the podcast on your favourite app.

]]>7f7ee7c5-7f58-4051-84c1-0595b6a0c978Sat, 12 Apr 2025 15:30:00 +080047:59falsefull22Sue McLachlan | The Unicorn AdvisoryThis is what I’d do if I lost my mojo... and I wanted it back.This is what I’d do if I lost my mojo... and I wanted it back.It’s been a year of big change. Travel. A business rethink. Some health stuff that knocked me sideways for a while.

All of that has been incredible in some ways and incredibly challenging in others. I’ve had time to reflect and reset, but I’ve also felt stuck and unsure how to show up when I didn’t know exactly what the next version of my business would look like.

So I’ve decided to stop waiting for clarity and start creating again.

For the next thirty days, I’m going live every day with one simple prompt:

“This is what I’d do if...”

These are real questions. Some from clients. Some from conversations. Some from my own messy, behind-the-scenes world.

You’ll hear things like

→ What I’d do if I created a course and nobody bought it

→ What I’d do if I hated social media

→ What I’d do if my Kajabi setup was a complete mess

→ What I’d do if I only had an hour a day to work

→ What I’d do if I didn’t want to launch again

→ What I’d do if I was just getting started and didn’t know where to begin

This first episode is a little different. It’s personal. It’s a reset. It’s the real reason why I’ve been so quiet. Why I’ve been hiding behind the scenes. And why I’m choosing this livestream series as the thing that pulls me out of that funk.

It’s part strategy

Part therapy

And part accountability to myself


📩 Want a reminder before I go live each day?

Head to theunicornadvisory.com/whatif to get on the list


🎧 Prefer audio? Every episode will also be available on the This Is What I’d Do If... podcast


et’s see where this goes.

]]>It’s been a year of big change. Travel. A business rethink. Some health stuff that knocked me sideways for a while.

All of that has been incredible in some ways and incredibly challenging in others. I’ve had time to reflect and reset, but I’ve also felt stuck and unsure how to show up when I didn’t know exactly what the next version of my business would look like.

So I’ve decided to stop waiting for clarity and start creating again.

For the next thirty days, I’m going live every day with one simple prompt:

“This is what I’d do if...”

These are real questions. Some from clients. Some from conversations. Some from my own messy, behind-the-scenes world.

You’ll hear things like

→ What I’d do if I created a course and nobody bought it

→ What I’d do if I hated social media

→ What I’d do if my Kajabi setup was a complete mess

→ What I’d do if I only had an hour a day to work

→ What I’d do if I didn’t want to launch again

→ What I’d do if I was just getting started and didn’t know where to begin

This first episode is a little different. It’s personal. It’s a reset. It’s the real reason why I’ve been so quiet. Why I’ve been hiding behind the scenes. And why I’m choosing this livestream series as the thing that pulls me out of that funk.

It’s part strategy

Part therapy

And part accountability to myself


📩 Want a reminder before I go live each day?

Head to theunicornadvisory.com/whatif to get on the list


🎧 Prefer audio? Every episode will also be available on the This Is What I’d Do If... podcast


et’s see where this goes.

]]>e0a8ba3f-ecc6-4074-8bde-a785aecbbd35Fri, 11 Apr 2025 20:30:00 +080019:32falsefull11Sue McLachlan