<![CDATA[This Side Of The Wire]]>aeb25395-791f-514d-84a4-815cb551d172Thu, 18 Dec 2025 18:39:36 +0000Captivate.fmWireside Communications Partner and Co- CEO RJ Bardsleyhttps://artwork.captivate.fm/0d26c386-becc-4bed-ab98-06bb7b6f0a3d/qN2si0WKEP2u8CAwPL9cb60B.pngThis Side Of The WireWireside Communications Partner and Co- CEO RJ BardsleyWireside Communications Partner and Co- CEO RJ BardsleyThis Side of the Wire is a podcast hosted by Wireside Communications Partner and Co-CEO RJ Bardsley, focused on the intersection of communications and technology. In each episode, RJ chats with an industry expert to get their perspective on how the technology industry is changing and the impacts this has on society, the economy and the environment.https://this-side-of-the-wire.captivate.fmfalseepisodicnopodcastLearn. Adapt. Recover. with Matt GydeLearn. Adapt. Recover. with Matt GydeLearn. Adapt. Recover. The new normal shaped by quantum and artificial intelligence is coming and the C-suite must be ready.

Join RJ on This Side of the Wire as he speaks with Matt Gyde, security expert and three-time CEO about how leaders can prepare for the next generation of cybersecurity threats. As attacks become more sophisticated, the response must evolve just as quickly.

]]>Learn. Adapt. Recover. The new normal shaped by quantum and artificial intelligence is coming and the C-suite must be ready.

Join RJ on This Side of the Wire as he speaks with Matt Gyde, security expert and three-time CEO about how leaders can prepare for the next generation of cybersecurity threats. As attacks become more sophisticated, the response must evolve just as quickly.

]]>5e2531b5-7cfb-407d-8fec-605df9b0761cThu, 18 Dec 2025 09:00:00 -050023:23falsefull2772Michael Jacobs of DEMANDBRIGHTMichael Jacobs of DEMANDBRIGHTDo certain colors resonate with you -- evoking rich imagery and emotion? That is the power of a well-crafted story: It is infused with imagination and meaning. In this episode, RJ and Michael Jacobs, Senior Advisor and Partner of DEMANDBRIGHT explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling. And what it takes to make messages truly resonate.

]]>Do certain colors resonate with you -- evoking rich imagery and emotion? That is the power of a well-crafted story: It is infused with imagination and meaning. In this episode, RJ and Michael Jacobs, Senior Advisor and Partner of DEMANDBRIGHT explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling. And what it takes to make messages truly resonate.

]]>d6b2ff93-f42d-4de1-a010-08658461e806Mon, 08 Dec 2025 09:00:00 -050032:09falsefull2662Simon Vericel - Founder of Influence MattersSimon Vericel - Founder of Influence MattersWhat makes a campaign successful in the Asia-Pacific?

Today we will explore the nuances of the communications in industry in China with RJ and Simon Vericel, Founder and MC of Influence Matters. They dive into the APAC media landscape and how it is similar and differs from Europe and North America – and what global brands need to know to succeed.

]]>What makes a campaign successful in the Asia-Pacific?

Today we will explore the nuances of the communications in industry in China with RJ and Simon Vericel, Founder and MC of Influence Matters. They dive into the APAC media landscape and how it is similar and differs from Europe and North America – and what global brands need to know to succeed.

]]>11077cb6-7298-44b4-8f8d-5293922b60fbMon, 01 Dec 2025 09:00:00 -050033:13falsefull2552Dan Martin – How Healthcare Brands Build Trust and Drive ValueDan Martin – How Healthcare Brands Build Trust and Drive ValueHow do we build trust in an environment that is continuously changing with new technologies and innovations? Join RJ Bardsley on this episode of This Side of the Wire as he speaks with B2B healthcare communications expert, Dan Martin. Dan will talk about the evolving landscape of the healthcare industry and how brands can build trust and value within it. He will also introduce us to the Brand-building Scorecard – a tool to measure trust, affinity and shareholder value.

]]>How do we build trust in an environment that is continuously changing with new technologies and innovations? Join RJ Bardsley on this episode of This Side of the Wire as he speaks with B2B healthcare communications expert, Dan Martin. Dan will talk about the evolving landscape of the healthcare industry and how brands can build trust and value within it. He will also introduce us to the Brand-building Scorecard – a tool to measure trust, affinity and shareholder value.

]]>d8020d9b-6359-43dd-a3cd-a188c177b7a4Wed, 22 Oct 2025 09:00:00 -050027:25falsefull2442Leila Modarres – Who’s Listening?Leila Modarres – Who’s Listening?Who is really listening these days with everyone posting nonstop on multiple media platforms? In the current oversaturated landscape of content, only 1% of posts on LinkedIn generate meaningful engagement. Where do you fit into that loud environment? Do you create insightful conversations?

Join RJ on This Side of the Wire, as he speaks with Leila Modarres, Founder of LMarketing Group, about who is really listening when it comes to marketing media and why the flood of content isn’t working.

]]>Who is really listening these days with everyone posting nonstop on multiple media platforms? In the current oversaturated landscape of content, only 1% of posts on LinkedIn generate meaningful engagement. Where do you fit into that loud environment? Do you create insightful conversations?

Join RJ on This Side of the Wire, as he speaks with Leila Modarres, Founder of LMarketing Group, about who is really listening when it comes to marketing media and why the flood of content isn’t working.

]]>13b71e40-88e4-46c2-9505-1e0db037d8bbMon, 13 Oct 2025 09:00:00 -050019:42falsefull2332Michael Jacobs – The Art of Consumer TechMichael Jacobs – The Art of Consumer TechDo certain colors resonate with you -- evoking rich imagery and emotion? That is the power of a well-crafted story: It is infused with imagination and meaning. In this episode, RJ and Michael Jacobs, Senior

Advisor and Partner of DEMANDBRIGHT explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling. And what it takes to make messages truly resonate.

]]>Do certain colors resonate with you -- evoking rich imagery and emotion? That is the power of a well-crafted story: It is infused with imagination and meaning. In this episode, RJ and Michael Jacobs, Senior

Advisor and Partner of DEMANDBRIGHT explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling. And what it takes to make messages truly resonate.

]]>e0c1e7b8-e0bc-4f0e-b4f0-53195187fd40Mon, 29 Sep 2025 09:00:00 -050032:09falsefull2222Cristin Barth – Redefining Value & Driving ImpactCristin Barth – Redefining Value & Driving ImpactWho do you want to be and what story do you want to tell?

Join us on This Side of the Wire

RJ speaks with Cristin Barth, Head of Creative at GYK, about the difference between value and impact working in a creative career. Follow along as we chase a path where no two days feel the same!

]]>Who do you want to be and what story do you want to tell?

Join us on This Side of the Wire

RJ speaks with Cristin Barth, Head of Creative at GYK, about the difference between value and impact working in a creative career. Follow along as we chase a path where no two days feel the same!

]]>fd3b1235-a877-44c0-b09d-4ed5b36392e2Mon, 15 Sep 2025 08:30:00 -050023:28falsefull2112The Future of InfluenceThe Future of InfluenceIn “The Future of Influence,” Wireside’s very own Nick Gibiser, an account

director leading strategy for technology clients, joins RJ to discuss the

changing landscape of media, content creation and news. They explore

trends in the communications world, the state of the media in 2024, how

audiences influence social media models and why comms professionals

need to stay ahead of audience trends to succeed.

]]>In “The Future of Influence,” Wireside’s very own Nick Gibiser, an account

director leading strategy for technology clients, joins RJ to discuss the

changing landscape of media, content creation and news. They explore

trends in the communications world, the state of the media in 2024, how

audiences influence social media models and why comms professionals

need to stay ahead of audience trends to succeed.

]]>af7ec35c-4451-43b4-a64f-eaa03db4d855Mon, 24 Mar 2025 09:00:00 -050024:52falsefullThe Future of Health TechThe Future of Health TechIn this episode, “The Future of Health Tech,” we chat with guest Dan

Carter, a communications specialist helping healthcare brands meet their

goals at Real Chemistry. RJ and Dan dive deep into trends in the

healthcare technology ecosystem and explore what the future of the

industry holds. They discuss how the industry has evolved since the

pandemic, how communication strategy in healthcare and healthtech

differs from other industries and predictions for the next five years.

]]>In this episode, “The Future of Health Tech,” we chat with guest Dan

Carter, a communications specialist helping healthcare brands meet their

goals at Real Chemistry. RJ and Dan dive deep into trends in the

healthcare technology ecosystem and explore what the future of the

industry holds. They discuss how the industry has evolved since the

pandemic, how communication strategy in healthcare and healthtech

differs from other industries and predictions for the next five years.

]]>47dfa09e-0f66-4dcc-99c5-b1eb4b71f768Tue, 11 Mar 2025 09:00:00 -050020:58falsefullEast and West, the emerging divide in TechnologyEast and West, the emerging divide in Technology
  • In today’s episode, “East and West, the emerging divide in Technology,” we chat with guest Peter Prodromou, a seasoned global marketing leader and strategist. RJ and Peter explore the growing divide between technological development in China and the West, and Peter shares insights into trends related to how technology strategy impacts global relationships, how national security and economic competitiveness intertwine and what the future holds for the technology landscape.

    • ]]>
  • In today’s episode, “East and West, the emerging divide in Technology,” we chat with guest Peter Prodromou, a seasoned global marketing leader and strategist. RJ and Peter explore the growing divide between technological development in China and the West, and Peter shares insights into trends related to how technology strategy impacts global relationships, how national security and economic competitiveness intertwine and what the future holds for the technology landscape.

    • ]]>    13d073da-fb4f-48b5-bd38-b70053b5289dMon, 24 Feb 2025 09:00:00 -050021:04falsefull    The Impact of RISC-VThe Impact of RISC-VToday, in our episode, “The Impact of RISC-V,” RJ chats with Trina Watt, Head of Marketing at Rivos Inc., to explore the transformative impact of RISC-V, the open standard instruction set architecture reshaping the tech landscape. RJ and Trina exchange their thoughts on how RISC-V is shaping future technologies, how it differs from traditional set architectures, how it’s shaping different industries, how it’s breaking the mold in the semiconductor space and more.

    ]]>    Today, in our episode, “The Impact of RISC-V,” RJ chats with Trina Watt, Head of Marketing at Rivos Inc., to explore the transformative impact of RISC-V, the open standard instruction set architecture reshaping the tech landscape. RJ and Trina exchange their thoughts on how RISC-V is shaping future technologies, how it differs from traditional set architectures, how it’s shaping different industries, how it’s breaking the mold in the semiconductor space and more.

    ]]>    ee5cc382-7b51-4d84-906d-349cf196b52bTue, 11 Feb 2025 09:00:00 -050021:52falsefull    The Future of Innovation and EntrepreneurshipThe Future of Innovation and Entrepreneurship
  • In this episode, “The Future of Innovation and Entrepreneurship,” we meet with Benjamin Arts, Entrepreneur and Founder of Mr. Turtle to dig into Gen Z’s perspectives on innovation, entrepreneurship and the current news landscape. RJ and Benjamin explore how different generations’ experience shape their approach to innovation, challenges in promoting sustainable practices and advice for young entrepreneurs. 

    • ]]>
  • In this episode, “The Future of Innovation and Entrepreneurship,” we meet with Benjamin Arts, Entrepreneur and Founder of Mr. Turtle to dig into Gen Z’s perspectives on innovation, entrepreneurship and the current news landscape. RJ and Benjamin explore how different generations’ experience shape their approach to innovation, challenges in promoting sustainable practices and advice for young entrepreneurs. 

    • ]]>    21f96e01-cf21-4697-931d-151cd0c18c13Mon, 27 Jan 2025 09:00:00 -050020:47falsefull    The Magic of EventsThe Magic of EventsIn “The Magic of Events,” RJ connects with tech evangelist Nirave

    Gondhia to explore the impactful role of events in the technology industry.

    They cover the value of in-person relationship-building, the innovation

    that comes out of networking opportunities, why CES is making a big

    comeback this year and what comms teams should focus on to draw

    journalists’ attention at events.

    ]]>    In “The Magic of Events,” RJ connects with tech evangelist Nirave

    Gondhia to explore the impactful role of events in the technology industry.

    They cover the value of in-person relationship-building, the innovation

    that comes out of networking opportunities, why CES is making a big

    comeback this year and what comms teams should focus on to draw

    journalists’ attention at events.

    ]]>    02e191c1-47e4-4f60-993b-0a6a84a3758dTue, 14 Jan 2025 09:00:00 -050030:08falsefull