<![CDATA[This Week Above The Fold]]>a5f5b718-24e9-5abb-b2ad-3007bb2fc0b9Wed, 03 May 2023 06:00:08 +0000Captivate.fmAscential Digital Commercehttps://artwork.captivate.fm/262b7388-5d66-4dec-9bd1-7c3c37ec176e/aU_R1htYyJRV1LFjBuoXEHQV.jpgThis Week Above The FoldAscential Digital CommerceAscential Digital CommerceThe most essential news stories from the world of ecommerce in 7 minutes or less. ‘This Week Above the Fold’ not only keeps you up to date with the news from the industry - Ascential Digital Commerce’s experts tell you exactly what it means for you and your business. Delivered to you by Senior Editor & Specialist at Ascential and host of the Mastering Metail podcast, Emma Irwin. This series is produced by Claus Cancel with sound design from Ines Cetenji.https://this-week-above-the-fold.captivate.fmnoepisodicnopodcastRoku x Instacart, Walmart Using AI for Vendor Negotiations, & Pinterest Partnering With Amazon AdsRoku x Instacart, Walmart Using AI for Vendor Negotiations, & Pinterest Partnering With Amazon AdsCheck out Mastering Metail here: https://masteringmetail.captivate.fm/listen

This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers Roku partnering with Instacart to prove the value of STV ads and their measurement abilities, Walmart using AI to negotiate prices with some vendors, & Pinterest partnering with Amazon Ads - Pinterest’s first partner on third-party ads.


]]>Check out Mastering Metail here: https://masteringmetail.captivate.fm/listen

This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers Roku partnering with Instacart to prove the value of STV ads and their measurement abilities, Walmart using AI to negotiate prices with some vendors, & Pinterest partnering with Amazon Ads - Pinterest’s first partner on third-party ads.


]]>53dc3814-a1db-4f04-b10f-744af790e7d0Wed, 03 May 2023 07:00:00 +010005:01nofull1221221Ascential Digital Commerce4/26/23 - Instacart Hikes Valuation, Bed Bath & Beyond Closing, & The End of Free Amazon Returns?4/26/23 - Instacart Hikes Valuation, Bed Bath & Beyond Closing, & The End of Free Amazon Returns?This episode of This Week Above the Fold features Bernie Che, Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart hiking its valuation, Bed Bath & Beyond filing for bankruptcy and shutting down operations, & Amazon now charging $1 for some returns.

]]>This episode of This Week Above the Fold features Bernie Che, Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart hiking its valuation, Bed Bath & Beyond filing for bankruptcy and shutting down operations, & Amazon now charging $1 for some returns.

]]>8c76b38e-706b-41cd-bfd6-26aff95c4431Wed, 26 Apr 2023 07:00:00 +010007:58nofull1211211Ascential Digital Commerce4/19/23 - Warnings from the FTC, Meta’s Newest Ad Offerings, & Generative AI Tools from AWS4/19/23 - Warnings from the FTC, Meta’s Newest Ad Offerings, & Generative AI Tools from AWSThis episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers new warning letters sent from the FTC regarding misleading product claims, Meta’s new ad offerings in partnership with retail media networks, & AWS’ launch of generative AI tools for customers.


]]>This episode of This Week Above the Fold features Emma Irwin, Senior Editor and Specialist at Flywheel Digital, who covers new warning letters sent from the FTC regarding misleading product claims, Meta’s new ad offerings in partnership with retail media networks, & AWS’ launch of generative AI tools for customers.


]]>982b9254-ff25-48f2-95b6-c4e48bb3c734Wed, 19 Apr 2023 07:00:00 +010006:47nofull1201201Ascential Digital Commerce4/5/23 - Apple Pay’s Buy Now Pay Later, Walmart Cuts Distribution Center Staff, & Amazon’s “Frequently Returned” Badge4/5/23 - Apple Pay’s Buy Now Pay Later, Walmart Cuts Distribution Center Staff, & Amazon’s “Frequently Returned” BadgeThis episode of This Week Above the Fold features Cara Henning, Director of Media at Flywheel Digital, who covers buy now pay later from Apple Pay, Walmart cutting some distribution center staff in a shift toward automation, & Amazon’s new “Frequently Returned” Badge.

]]>This episode of This Week Above the Fold features Cara Henning, Director of Media at Flywheel Digital, who covers buy now pay later from Apple Pay, Walmart cutting some distribution center staff in a shift toward automation, & Amazon’s new “Frequently Returned” Badge.

]]>793be388-773a-4cf1-b845-507f5f447350Wed, 05 Apr 2023 07:00:00 +010006:38nofull1191191Ascential Digital Commerce3/22/23 - What’s Wrong with Banks, GPT-4, & Netflix’s Ad Strategy3/22/23 - What’s Wrong with Banks, GPT-4, & Netflix’s Ad StrategyThis episode of This Week Above the Fold features Dean McKenna, Associate Director of Client Services at Flywheel Digital, who covers the current banking issues, how GPT-4 outsmarts ChatGPT, and Netflix reviewing its current ad strategy.

]]>This episode of This Week Above the Fold features Dean McKenna, Associate Director of Client Services at Flywheel Digital, who covers the current banking issues, how GPT-4 outsmarts ChatGPT, and Netflix reviewing its current ad strategy.

]]>847becfa-5a84-49a3-9999-6351a528ca91Wed, 22 Mar 2023 07:00:00 +010007:35nofull1181181Ascential Digital Commerce3/15/23 - Amazon Pauses Construction of Second HQ, Amazon Closing Cashierless Stores, & SVB3/15/23 - Amazon Pauses Construction of Second HQ, Amazon Closing Cashierless Stores, & SVBThis episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon pausing construction of its second HQ in Virginia, Amazon closing its cashierless stores in NYC, San Francisco, and Seattle, & what’s happening with SVB.

]]>This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon pausing construction of its second HQ in Virginia, Amazon closing its cashierless stores in NYC, San Francisco, and Seattle, & what’s happening with SVB.

]]>a12ffd0a-0ef7-4ec1-ab12-dbb3ed2bfdecWed, 15 Mar 2023 07:00:00 +010007:19nofull1171171Ascential Digital Commerce3/8/23 - Instacart Utilizing Chat GPT, Private Label Findings, & Amazon’s Customer Gallery Button3/8/23 - Instacart Utilizing Chat GPT, Private Label Findings, & Amazon’s Customer Gallery ButtonThis episode of This Week Above the Fold features Bernie Che, Associate Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart adding a chatbot to their grocery shopping app, findings from the Cleveland Research Company’s updated study on private label in the US, and Amazon’s new customer gallery button.

]]>This episode of This Week Above the Fold features Bernie Che, Associate Director of Omnichannel Platforms at Flywheel Digital, who covers Instacart adding a chatbot to their grocery shopping app, findings from the Cleveland Research Company’s updated study on private label in the US, and Amazon’s new customer gallery button.

]]>f46f96d1-7ed0-498f-84da-70de8130a789Wed, 08 Mar 2023 07:00:00 +010007:04nofull1161161Ascential Digital Commerce3/1/23 - Amazon’s Purchase of One Medical, Amazon’s Slowing Delivery Solutions, & The Census Bureau’s Quarterly Ecommerce Report3/1/23 - Amazon’s Purchase of One Medical, Amazon’s Slowing Delivery Solutions, & The Census Bureau’s Quarterly Ecommerce ReportThis episode of This Week Above the Fold features Greg Sylvia, Associate Media Director at Flywheel Digital who covers the finalizing of Amazon’s purchase of One Medical, Amazon’s plans to tackle their slowing delivery problem, and a quarterly eCommerce sales report from the Census Bureau.

]]>This episode of This Week Above the Fold features Greg Sylvia, Associate Media Director at Flywheel Digital who covers the finalizing of Amazon’s purchase of One Medical, Amazon’s plans to tackle their slowing delivery problem, and a quarterly eCommerce sales report from the Census Bureau.

]]>04ef175e-482e-4b47-9ec1-5b7b02cb6480Wed, 01 Mar 2023 07:00:00 +010007:09nofull1151151Ascential Digital Commerce2/22/23 - Walmart’s Q4, FTC Cracking Down on Ratings and Reviews, & Instacart for Small Businesses2/22/23 - Walmart’s Q4, FTC Cracking Down on Ratings and Reviews, & Instacart for Small BusinessesThis episode of This Week Above the Fold features Gabe Fishbein, Director of Product at Flywheel Digital who covers Walmart’s Q4 earnings, the FTC cracking down on ratings & reviews “hijacking,” and Instacart’s launch of a page for small businesses, similar to Walmart and Amazon.

]]>This episode of This Week Above the Fold features Gabe Fishbein, Director of Product at Flywheel Digital who covers Walmart’s Q4 earnings, the FTC cracking down on ratings & reviews “hijacking,” and Instacart’s launch of a page for small businesses, similar to Walmart and Amazon.

]]>a87bcdb9-b85f-47af-93be-236311146fd4Wed, 22 Feb 2023 07:00:00 +010007:30nofull1141141Ascential Digital Commerce2/15/23 - New Amazon Fresh Fees, Amazon Research Updates, & Walmart’s Q4 Anticipation2/15/23 - New Amazon Fresh Fees, Amazon Research Updates, & Walmart’s Q4 AnticipationThis episode of This Week Above the Fold covers new fees for Amazon Fresh delivery customers, takeaways from the Cleveland Research Company’s latest report, and Walmart Q4 predicted insights from Edgewater Research. Insights were provided by Janie O’Donnell, Associate Director of Client Services at Flywheel and covered by Emma Irwin, Senior Editor & Specialist at Ascential.


]]>This episode of This Week Above the Fold covers new fees for Amazon Fresh delivery customers, takeaways from the Cleveland Research Company’s latest report, and Walmart Q4 predicted insights from Edgewater Research. Insights were provided by Janie O’Donnell, Associate Director of Client Services at Flywheel and covered by Emma Irwin, Senior Editor & Specialist at Ascential.


]]>93465c42-68ac-41ee-a027-5da9e63f671bWed, 15 Feb 2023 07:00:00 +010006:58nofull1131131Ascential Digital Commerce2/8/23 - Amazon Q4 Earnings, Amazon Fresh Expansion on Pause, & Private Label Grocery Findings2/8/23 - Amazon Q4 Earnings, Amazon Fresh Expansion on Pause, & Private Label Grocery FindingsThis episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services at Flywheel Digital, who covers takeaways from Amazon’s Q4 earnings report, Amazon Fresh store expansion plans on pause, and findings from a Numerator private label brand study.

]]>This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services at Flywheel Digital, who covers takeaways from Amazon’s Q4 earnings report, Amazon Fresh store expansion plans on pause, and findings from a Numerator private label brand study.

]]>ac3b0583-bc13-485d-a18f-b64fa9d88030Wed, 08 Feb 2023 07:00:00 +010007:59nofull1121121Ascential Digital Commerce2/1/2023 - UK Amazon Warehouse Strike, Tesco Food Price Hikes, & Amazon’s New Prescription Plan2/1/2023 - UK Amazon Warehouse Strike, Tesco Food Price Hikes, & Amazon’s New Prescription PlanThis episode of This Week Above the Fold features Dean McKenna,  Associate Director of Client Services at Flywheel Digital, who covers the first ever strike from Amazon warehouse workers in the UK, Tesco food price hikes and the response, and Amazon’s new $5/month prescription.

]]>This episode of This Week Above the Fold features Dean McKenna,  Associate Director of Client Services at Flywheel Digital, who covers the first ever strike from Amazon warehouse workers in the UK, Tesco food price hikes and the response, and Amazon’s new $5/month prescription.

]]>6b603fea-e749-4c2f-83d3-307a1976601bWed, 01 Feb 2023 07:00:00 +010007:56nofull1111111Ascential Digital Commerce1/25/2023 - Big Tech Layoffs, Walmart Business Launch, & Section 7021/25/2023 - Big Tech Layoffs, Walmart Business Launch, & Section 702This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers layoffs across major tech companies, Walmart’s launch of Walmart Business, and Section 702 of the Foreign Intelligence Surveillance Act.

]]>This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers layoffs across major tech companies, Walmart’s launch of Walmart Business, and Section 702 of the Foreign Intelligence Surveillance Act.

]]>b06a3acf-13d8-4b8a-b46b-99a206da0bc5Wed, 25 Jan 2023 07:00:00 +010008:02nofull1101101Ascential Digital Commerce1/18/2023 - Microsoft Retail Media, Buy with Prime, & CES 2023 Highlights1/18/2023 - Microsoft Retail Media, Buy with Prime, & CES 2023 HighlightsThis episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers Microsoft’s new retail media offering, Amazon’s Buy with Prime, and highlights from CES 2023.

]]>This episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers Microsoft’s new retail media offering, Amazon’s Buy with Prime, and highlights from CES 2023.

]]>5430df20-a914-48e7-9f78-87a52eee89fcWed, 18 Jan 2023 07:00:00 +010006:40nofull19191Ascential Digital Commerce1/11/2023 - Holiday Spending Recap, 2023 eCommerce Forecasts, Recession Updates1/11/2023 - Holiday Spending Recap, 2023 eCommerce Forecasts, Recession UpdatesThis episode of This Week Above the Fold features Patrick Miller, co-President of Digital Commerce at Ascential, who covers total consumer holiday spending, CRC’s 2023 eCommerce retailer forecasts, and a recession update comparing the US vs EMEA.


]]>This episode of This Week Above the Fold features Patrick Miller, co-President of Digital Commerce at Ascential, who covers total consumer holiday spending, CRC’s 2023 eCommerce retailer forecasts, and a recession update comparing the US vs EMEA.


]]>cd9010c6-34ce-4e52-8017-7fda5111810aWed, 11 Jan 2023 07:00:00 +010007:36nofull18181Ascential Digital Commerce12/21/2022 - TikTok Bans, Walmart’s Text to Shop Feature, & Amazon Paying to Monitor Your Phone12/21/2022 - TikTok Bans, Walmart’s Text to Shop Feature, & Amazon Paying to Monitor Your PhoneThis episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers multiple federal government leaders calling for a ban of TikTok over cybersecurity threats, Walmart’s Text to Shop feature launch, and Amazon paying customers monthly to monitor traffic on their phones as the topics that belong Above the Fold - all in 7 minutes.

]]>This episode of This Week Above the Fold features Cara Henning, Senior Media Manager at Flywheel Digital, who covers multiple federal government leaders calling for a ban of TikTok over cybersecurity threats, Walmart’s Text to Shop feature launch, and Amazon paying customers monthly to monitor traffic on their phones as the topics that belong Above the Fold - all in 7 minutes.

]]>cd9e4f3f-1451-424a-a443-c9859acd9f8aWed, 21 Dec 2022 07:00:00 +010005:57nofull17171Ascential Digital Commerce12/14/2022 - Amazon Continues to Push Into Social Commerce, Inflation Falling on Discretionary Merchandise, & Twitter Misses Advertising Targets12/14/2022 - Amazon Continues to Push Into Social Commerce, Inflation Falling on Discretionary Merchandise, & Twitter Misses Advertising TargetsThis episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon’s continued push into social commerce with addition of TikTok-like feed to its app, Walmart’s CEO stating that inflation on discretionary merchandise is falling, and Twiiter continuing to miss its advertising targets as the topics that belong Above the Fold - all in 7 minutes.

]]>This episode of This Week Above the Fold features Danny Hoffman, Associate Director of Client Services at Flywheel Digital, who covers Amazon’s continued push into social commerce with addition of TikTok-like feed to its app, Walmart’s CEO stating that inflation on discretionary merchandise is falling, and Twiiter continuing to miss its advertising targets as the topics that belong Above the Fold - all in 7 minutes.

]]>960a3b5a-5fd0-4d8d-9d6a-4ad66a607848Wed, 14 Dec 2022 07:00:00 +010007:09nofull16161Ascential Digital Commerce12/7/2022 - Cyber 5 Recap, AWS for Advertising & Marketing, & Is Everything on Amazon an Ad?12/7/2022 - Cyber 5 Recap, AWS for Advertising & Marketing, & Is Everything on Amazon an Ad?This episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who recaps the 2022 Cyber 5 event, deciphers AWS for Advertising & Marketing + AWS Clean Rooms, and breaks down the myriad of headlines depicting the shopping experience on Amazon as “full of ads” as the topics that belong Above the Fold - all in 7 minutes.

]]>This episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who recaps the 2022 Cyber 5 event, deciphers AWS for Advertising & Marketing + AWS Clean Rooms, and breaks down the myriad of headlines depicting the shopping experience on Amazon as “full of ads” as the topics that belong Above the Fold - all in 7 minutes.

]]>44e94cae-ca89-480e-be75-e0cf63ca3c99Wed, 07 Dec 2022 07:00:00 +010007:16nofull15151Ascential Digital Commerce11/30/2022 - Black Friday Recap, Walmart vs. Amazon in Black Friday Search, & EU Black Friday Results11/30/2022 - Black Friday Recap, Walmart vs. Amazon in Black Friday Search, & EU Black Friday ResultsThis episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services & Head of Retail for EMEA at Flywheel Digital, who recaps Black Friday in the US, analyzes Walmart taking over Amazon in Black Friday search, and Black Friday in the EU as the topics that belong Above the Fold all in 7 minutes.

]]>This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services & Head of Retail for EMEA at Flywheel Digital, who recaps Black Friday in the US, analyzes Walmart taking over Amazon in Black Friday search, and Black Friday in the EU as the topics that belong Above the Fold all in 7 minutes.

]]>082b15a2-01b1-4050-a765-34217d1e8bddWed, 30 Nov 2022 07:00:00 +010005:30nofull14141Ascential Digital Commerce11/23/2022 - WMT/TGT Q3 Earnings, Brand Stores as SBV Destination, & Net PPM Changes11/23/2022 - WMT/TGT Q3 Earnings, Brand Stores as SBV Destination, & Net PPM ChangesThis episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who covers Walmart and Target’s Q3 earnings, Amazon Brand Stores as click-through destinations for Sponsored Brands Video creative, and Amazon changing its Net PPM calculation as the topics that belong Above the Fold all in 7 minutes.

]]>This episode of This Week Above the Fold features Patrick Miller, Co-President of Ascential Digital Commerce, who covers Walmart and Target’s Q3 earnings, Amazon Brand Stores as click-through destinations for Sponsored Brands Video creative, and Amazon changing its Net PPM calculation as the topics that belong Above the Fold all in 7 minutes.

]]>1f84a3ff-db67-4098-9565-355e9b87d19aWed, 23 Nov 2022 07:00:00 +010007:04nofull13131Ascential Digital Commerce11/16/22 - Retailer Memberships, Single’s Day Slowing Growth, & Amazon in Belgium11/16/22 - Retailer Memberships, Single’s Day Slowing Growth, & Amazon in BelgiumThis episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services at Flywheel Digital, who covers a new report encompassing updated retailer membership program numbers and predictions, slower growth coming out of Alibaba’s Single’s Day this year, and Amazon’s entrance into the Belgian market as the topics that belong Above the Fold all in 7 minutes.

]]>This episode of This Week Above the Fold features Kelly Miller, Associate Director of Client Services at Flywheel Digital, who covers a new report encompassing updated retailer membership program numbers and predictions, slower growth coming out of Alibaba’s Single’s Day this year, and Amazon’s entrance into the Belgian market as the topics that belong Above the Fold all in 7 minutes.

]]>b9e4c5b0-5679-43d1-89e4-d7cff4da322aWed, 16 Nov 2022 07:00:00 +010007:14nofull12121Ascential Digital Commerce11/9/22 - Google's Ad Business, Another Instacart Exec Exit, & Weeks of Cover Challenges11/9/22 - Google's Ad Business, Another Instacart Exec Exit, & Weeks of Cover ChallengesIn the first episode of This Week Above the Fold, Patrick Miller, Co-President of Ascential Digital Commerce covers Google’s determination to keep its ad business, another top exec exit at Instacart, and weeks of cover challenges on Amazon as the topics that belong Above the Fold all in 7 minutes.

]]>In the first episode of This Week Above the Fold, Patrick Miller, Co-President of Ascential Digital Commerce covers Google’s determination to keep its ad business, another top exec exit at Instacart, and weeks of cover challenges on Amazon as the topics that belong Above the Fold all in 7 minutes.

]]>1aafc0f9-7aa9-42c5-9b4e-5f79b8d41eccWed, 09 Nov 2022 07:00:00 +010007:31nofull11111Ascential Digital CommerceTrailerTrailerThis weekly podcast series will deliver the most essential news stories from the world of ecommerce explained by Ascential Digital Commerce experts all in 7 minutes or less.

]]>This weekly podcast series will deliver the most essential news stories from the world of ecommerce explained by Ascential Digital Commerce experts all in 7 minutes or less.

]]>7f6b450a-b499-4603-bdb4-ea1ba4988f01Wed, 02 Nov 2022 05:00:00 +010000:44notrailerAscential Digital Commerce