Thrive Through Marketing

28. The Power of Podcasting to Break Down Barriers

Jessica Thiefels — Thu, 24 Oct 2024 06:00:00 -0400

Join Jamie and me as we talk about podcasting for mental health organizations—including why it’s such a powerful tool for breaking down barriers, connecting with new audience members, and much more. We get into some tangible tips for getting started as a guest and starting your own podcast, so tune in if you’re curious about whether you should get into the podcast game!

About Jamie

Jamie Kennedy is the executive podcast producer of Brave Moon Podcasts, a podcast management agency helping health and fitness leaders create podcasts that wow. Her mission is to build stories that empower, entertain, and inspire people on their wellbeing journey. With a background in health, fitness, and marketing, Jamie founded Brave Moon Podcasts in 2019. Jamie is a dual American and Australian citizen, now living in Seattle Washington with her husband Jason and rescue dog Riggs. She’s a foodie, loves a good sweaty workout, and perfecting her Spotify playlists.

Connect: Website | LinkedIn | Podcast Starter Guide

Meet your host, Jessica

Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. She currently works with a wide range of clients in the eating disorder recovery and mental health space including well-known organizations such as Project HEAL and changemakers, like Christy Harrison.

Connect: Echeveria Organic | Jessica’s Instagram | Echeveria Instagram | LinkedIn

27. 5 Quick Tips for Creating Video Content

Jessica Thiefels — Tue, 01 Oct 2024 06:00:00 -0400

I know, I know—video is the bain of your existence. And yet, if you're active on social, it's an important part of your strategy to reach more people.

Tune in for a quick episode about how to make video content creation MUCH easier.

Meet your host, Jessica

Connect: Echeveria Organic | Jessica’s Instagram | Echeveria Instagram | LinkedIn

26. Sharing Controversial Content and Social Media as an Advocacy Platform

Jessica Thiefels — Tue, 24 Sep 2024 06:00:00 -0400

Chevese is a voice you may already have heard (or seen on social media) if you’re in the eating disorder space because she’s not afraid to use it. With a background in political science, advocacy is something she knows well. In this episode, Chevese and I talk about the experience of being that voice for those who might not have one and how she leverage social media as a platform for advocacy—and both the good and the challenges that come with it.

Meet our guest, Chevese

Chevese Turner’s dedication to health equity began early in her career as part of a team working to ensure cancer patients had ongoing access to critical treatments. Driven by her own struggles and recovery, she founded the Binge Eating Disorder Association (BEDA) in 2008 to address the unmet needs of people with the most prevalent eating disorder and was integral to Binge Eating Disorder (BED) receiving its designation in the Diagnostic & Statistics Manual’s 5th edition increasing the validation and recognition of the disorder.

In more recent years, Chevese has turned her focus to providing direct coaching and group services to individuals who are larger bodied, with or without eating disorders. She is the co-founder of Attune, a program developed to help larger bodied individuals recreate their relationship to body, food and movement. Through Attune, Chevese works also with individuals to navigate the healthcare system which is widely understood to discriminate based on body size, leading to avoidance of health needs.

Additionally, Chevese is an eating disorder and anti-weight discrimination advocate, educator, co-author and speaker, and the founder of the Body Equity Alliance in which she assists organizations and brands to create inclusive campaigns, policies and environments that feature and accommodate higher-weight people. She also co-developed and continues to host Weight Stigma Awareness Week annually with Dr. Wendy Oliver Pyatt. This important awareness week seeks to educate and push for change around the discrimination larger bodied individuals experience in various aspects of their lives, from healthcare to employment to leisure activities. Chevese is passionate about empowering people to reclaim their dignity, respect, and well-being, and to challenge the systemic and cultural barriers that prevent them from accessing quality care, opportunities and joy.

Please include all the links you want included, I.E. social channels and website: Instagram: @cheveseturner LinkedIn: https://www.linkedin.com/in/cheveseturner/ Facebook: https://www.facebook.com/bodyequityalliance/ Email: chevese@bodyequityalliance.com Body Equity Alliance website: www.bodyequityalliance.com Attune website: www.attuneonline.com

Connect: Body Equity Alliance | Facebook | Instagram | LinkedIn | Attune

Meet your host, Jessica

Jessica is the founder and CEO of Jessica Thiefels Consulting, podcast host, published author, and anti-diet and mental health advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder recovery organizations. After more than a decade of marketing and healing, including recovering from disordered eating, Jessica is able to help her clients turn their mission into marketing that resonates with audiences and drives growth.

Connect: Echeveria Organic | Instagram | LinkedIn

25. How to Turn Your Unique POV and Brand Message Into Content

Jessica Thiefels — Fri, 13 Sep 2024 06:00:00 -0400

This is something I talk about a lot with clients at the start of working together. You can’t create content that will land—and stand out - if you aren't filtering it through the lens of your unique POV. So today, I'm sharing a little bit about how you can take that brand message and turn it into content that's truly unique and how to use the data to continually evolve as you do it.

Be sure to check out the client I mentioned in this episode, Columbus Park, on Instagram.

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

24. Hot Take: Why 10 Likes Per Post Can Equal Success on Instagram

Jessica Thiefels — Thu, 08 Aug 2024 05:00:00 -0400

It's time to ditch that pie-in-the-sky vision of getting 100K followers or hundreds of likes on each post.

I'm not saying you have to settle (growth is very much possible—and I do it for clients all the time!), but true success looks different for everyone, especially for a small mental health business or solo professional.

Like this idea or hate it—just make sure you listen to it.

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

NEW: Echeveria Stock Video Library - Keep Your Feed REAL

23. Low-Cost, High-Speed Testing and Sharing Dopey Ideas

Jessica Thiefels — Wed, 24 Jul 2024 04:00:00 -0400

I love having conversations that give me a new lens with which to think about challenges or problems—and this conversation absolutely did that. Dive into testing, and how to re-think the way you test and the problem you’re solving in the first place. Plus, we get into insights from Taylor Swift, the importance of sharing dopey ideas and so much more. Don’t miss this conversation, it’s one that will leave you with more ideas than you know what to do with!

Meet Jeremy

Jeremy Utley is a Stanford Adjunct Professor and Co-Author of Ideaflow. He has taught more than a million students of innovation over the last 14 years at Stanford and beyond. He lives to help students achieve ah'ha's and leaders to unleash the unlimited creative potential of their teams. Thinkers50 just named Jeremy a Top 10 Innovation Leader, and he's a General Partner at Freespin Capital.

Connect:

Meet your host, Jessica

Jessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL.

Connect: Echeveria Organic | Instagram | LinkedIn

22. The Benefit of the Benefit: The Secret to Marketing Success

Jessica Thiefels — Wed, 17 Jul 2024 04:00:00 -0400

When we lead with emotion (the benefit of the benefit) our customers respond—yet so often we forget to do that. Tune into this great conversation with Paul and me, as he brilliantly shares examples of how this worked for him and his team at Lemonaid Health and how important it is to implement across all channels and within all of your messaging, from customer care to social media.

Meet Paul

Paul started his entrepreneurial career at age 15. At age 28, he relocated to San Francisco, investing his life savings to revolutionize the US healthcare landscape through the launch of Lemonaid Health - the first national direct-to-consumer healthcare service. He helped raise over $60 million in funding, built a fantastic team of more than 150 people, and led Lemonaid to a $400 million sale in 2021. Paul is an advisor to leading venture funds and coaches founders, CEOs, and tech execs.

Connect: https://www.linkedin.com/in/pauldavidjohnson/

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

21. Getting Creative With Your Organic Marketing Budget

Jessica Thiefels — Thu, 11 Jul 2024 06:00:00 -0400

Amanda doesn’t come from the mental wellness space, but she has her hands in marketing for her own company every single day. In this episode, we talked about how to make room in your budget for various organic marketing strategies, how to decide if something new is worth the budget, and how your mindset can play a role in making those budgeting decisions.

Meet Amanda

Amanda Webster is Fund&Grow's Chief Operating Officer. She joined the team in 2020 with vast legal knowledge and over 20 years of management experience, and she has been pivotal to the company's continued growth.

Connect: fundandgrow.com/amanda

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

20. Carving a Niche in the Men’s Mental Health Space

Jessica Thiefels — Tue, 06 Feb 2024 06:00:00 -0400

The men’s mental health space is a growing niche and Owen shares with us some of the ways he’s built his organization, EVRYMAN, through organic marketing. Tune in for some thoughts on the impact of referral marketing and getting your messaging right.

Meet Owen

Owen March is the founder of EVRYMAN and for more than 40 years, he has explored and developed programs that bring together mindfulness, somatic psychotherapy, and the science of emotional physiology. His post-grad training began in the late 1970s when he completed Ron Kurtz’s, the founder of Hakomi Therapy’s first professional training. He went on to co-teach with Ron for companies such as IBM. Peter Levine, Ph.D., the developer of Somatic Experience, the first somatic-based therapy for PTSD, was Owen’s next teacher. His interest in how to use the unconscious mind to produce lasting change got him an invitation to apprentice with Milton Erickson, MD.

Connect: Instagram | Website | Facebook

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

19. Integrating Mental Wellness Trends Into Your Content

Jessica Thiefels — Tue, 30 Jan 2024 06:00:00 -0400

There’s always a new trending topic in mental wellness but how do you thoughtfully and effectively integrate that into your content? That’s what Christine shares with us on this episode. While she leads the in-app content strategy for Aura, her insights are very important for those of us creating content for organic marketing channels like mail, social media, and blog.

Tune in for strategies on how to tap into those trends, make sense of them for your brand, and decide what to jump on and what to let pass.

Meet Christine Mangum

Christine Mangum is the Head of Content Strategy & Coach Manager at Aura Health and also a mental health counselor running her own private practice.

Connect: Aura Health Instagram | Aura Health Facebook Group | LinkedIn

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

18. The Power of Lived Experience for Eating Disorder Recovery Marketing

Jessica Thiefels — Tue, 16 Jan 2024 06:00:00 -0400

Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into the community to create content that resonates and connects with their audience and why this is so important in the eating disorder recovery space.

Meet Jason

Jason Wood turned his battle with orthorexia into a mission to break the stigma around men’s mental health by publishing his memoir Starving for Survival. He is proud to serve on the board for two eating disorder recovery organizations, Running in Silence and SoulPaws Recovery Project. Jason is the Marketing and Communications Manager at ANAD and facilitates the organization’s new men’s peer support group. Through speaking engagements, his writing, and his work, Jason strives to start an important conversation that encourages everyone--especially men--to speak up, share their stories, and get the help they deserve.

Connect: Orthorexia Bites | Instagram | LinkedIn

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

17. Long-Term vs. Short-Term Content: Which Do You Choose?

Jessica Thiefels — Tue, 09 Jan 2024 06:00:00 -0400

In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one can support the other.

Meet Fara

Fara Rosenzweig, Head of Content Marketing at WorkRamp and Founder of The Content Coach—and brings over 20 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about learning and development, you'll find her globe-trotting while logging miles for her next half marathon.

Connect: LinkedIn

Meet your host, Jessica

Connect: Echeveria Organic | Instagram | LinkedIn

16. The Undeniable Benefits of Outsourcing Your Marketing

Jessica Thiefels — Thu, 16 Mar 2023 06:00:00 -0400

Expedite your results, work within your budget and SO much more by outsourcing your marketing needs—whether you're replacing your entire team or just focusing on a specific aspect of your strategy. You may have thought about some of these benefits, but there are a few I bet you haven't, so tune in if you're thinking about whether or not to outsource.

Here's the blog post mentioned in the episode.

JessicaThiefels.com | Instagram | LinkedIn

15. How to Turn Content Into a Sales Tool for Your Wellness Brand

Jessica Thiefels — Tue, 28 Feb 2023 06:00:00 -0400

How does content actually support the bottom line and lead to conversion?

The data shows that content marketing can be a valuable sales tool for both B2B and B2C organizations. CMI’s 2023 report found that 67 percent of B2B marketers and 63 percent of B2C marketers report that content marketing generates demand and leads.

We know it works, but here’s where it gets a little complicated. It only works when it’s done right. Here's how to get it right—and what's possible when you do.

Read the blog post: How Content Marketing Drives Sales for Your Mental Wellness Business

JessicaThiefels.com | Instagram | LinkedIn

14. Why ChatGPT is Awesome—But Still Not Enough

Jessica Thiefels — Tue, 07 Feb 2023 06:00:00 -0400

This has been a hot topic in the last few weeks, and after finally getting to use it myself, I can honestly say: I love it! But, as a content marketing veteran, I can also say that it isn't quite enough just yet. Here's why and how you can still get value out of it.

JessicaThiefels.com | Instagram | LinkedIn

13. Paid vs. Organic Marketing: Which Is More Important?

Jessica Thiefels — Tue, 24 Jan 2023 05:00:00 -0400

Answering this age-old question for mental wellness brands who are curious about where to spend their time, resources, and energy.

JessicaThiefels.com | Instagram | LinkedIn

12. The (Unexpected) Missing Ingredient in Your Organic Marketing Strategy

Jessica Thiefels — Tue, 17 Jan 2023 06:00:00 -0400

Organic marketing success relies on a variety of factors, much of which is focused on strategy and tactical implementation. Today, however, we're talking about a foundational element of your successful organic strategy—and something that I see most clients forgetting about or not paying attention to. Tune in to figure out what this is and how to fix it.

JessicaThiefels.com | Instagram | LinkedIn

11. 5 Ways to Optimize Your Organic Marketing Strategy in 2023

Jessica Thiefels — Thu, 05 Jan 2023 06:00:00 -0400

Organic marketing is no longer an option in 2023—but the question is, are you actually seeing results? In this episode, I share five ways to optimize your efforts and get more from your organic marketing so you can start generating ROI while also connecting with your audience more authentically and consistently.

JessicaThiefels.com | Instagram | LinkedIn

10. Organic marketing in the CBD industry with the Founder of Hapsy

Jessica Thiefels — Thu, 15 Dec 2022 06:00:00 -0400

In today's episode, we speak with my friend, Andrea Wightwick about the intricacies, challenges, and benefits of marketing in what is a relatively unregulated space: the CBD industry. We talk about all things organic marketing, branding, and building trust with your customers.

Check out our guest:

https://behapsy.com/
https://www.instagram.com/hapsy/

JessicaThiefels.com | Instagram | LinkedIn

9. How to Create Blog Content That Actually Has an Impact

Jessica Thiefels — Wed, 07 Dec 2022 06:00:00 -0400

Blog content—educational, value-based, well-written content—can be hugely impactful for your business when done right. Here's the thing: most of the time it's not consistent, it's missing all the important pieces (I.E. SEO, focus, keywords), and so it falls flat.

Instead of giving up on blog content, tune into this episode to find out how you can do it better and leverage it as a valuable marketing tool for your business.

JessicaThiefels.com | Instagram | LinkedIn

8. Cultivating an Organic Community With the Founders of Harlow

Jessica Thiefels — Tue, 29 Nov 2022 06:00:00 -0400

When I worked with Samantha and Andrea, the founders of Harlow, I saw one thing very clearly: their passion and commitment to community was like nothing I'd ever experienced before. In today's episode, we talk about why this matters so much to them, how it's impacted their business, and how you can make community a priority for your business as well.

Check out our guest:

https://meetharlow.com/
https://twitter.com/MeetHarlow
https://www.instagram.com/meetharlow/

JessicaThiefels.com | Instagram | LinkedIn

7. How to Create Authentic Content With SEO Keywords

Jessica Thiefels — Wed, 16 Nov 2022 06:00:00 -0400

I often hear that clients are nervous about focusing SEO keywords for fear that it will make our content less authentic and less human. In today's episode, I'm sharing about the process I use (and recommend) to create great content while also optimizing for keywords so you can get the best of both worlds: provide for your audience while also ranking higher in Google.

JessicaThiefels.com | Instagram | LinkedIn

6. 5 Ways to Involve the Whole Team in Content Creation (And Why You Should)

Jessica Thiefels — Tue, 08 Nov 2022 06:00:00 -0400

Authenticity matters for every brand right now—but especially health and wellness brands. Tune into this episode to learn about how employee-contribute content can help you leverage that authenticity and how this initiative can translate to conversions based on recent data.

JessicaThiefels.com | Instagram | LinkedIn

5. Why You Need to Invest in Organic Marketing Before Paid

Jessica Thiefels — Tue, 01 Nov 2022 06:00:00 -0400

I fully support the use of paid marketing—it's a valuable tool for many businesses. I also fully support (and recommend) developing and implementing your organic marketing strategy before investing in paid, especially for mental wellness and health brands.

Why? What are the benefits? Tune in to this week's episode to find out.

JessicaThiefels.com | Instagram | LinkedIn

4. How (and Why) to Create an Integrated Content Strategy

Jessica Thiefels — Tue, 25 Oct 2022 06:00:00 -0400

This week we're chatting about something that came up in a sales call with a new client. They weren't sure how the SEO content we'd create together would fit into their very full current content efforts—with emails, podcasts, social media posts, and videos already being created. That lead us to come up with a clear integrated content strategy for their brand that we'll now be executing together over the course of the next six months.

Tune in to learn about why this is important for your mental wellness brand and how to create your own.

JessicaThiefels.com | Instagram | LinkedIn

3. The Importance of Creating Niche Content as a Wellness Brand

Jessica Thiefels — Tue, 18 Oct 2022 06:00:00 -0400

Today we're talking about the importance of creating content for your specific niche—and why this is SO important in the wellness space if you want to actually stand out, connect, and convert.

JessicaThiefels.com | Instagram | LinkedIn

2. App Store SEO vs. Webite SEO: Why You Need Both

Jessica Thiefels — Tue, 11 Oct 2022 06:00:00 -0400

In this episode, I'm speaking to you if you're an app-based mental wellness business. While app store SEO is important, it's just as critical that you invest in website SEO as well. Here's why that is, along with some practical steps for getting started with SEO content creation.

P.S. Here's the case study I referred to in the episode and here's a blog post on app SEO vs. website SEO if you want to dive deeper.

JessicaThiefels.com | Instagram | LinkedIn

01. Why You Need Organic Content Marketing for Your Mental Wellness Brand

Jessica Thiefels — Mon, 10 Oct 2022 06:00:00 -0400

In the very first episode of Thrive Through Marketing, I'm sharing about why organic content marketing matters for you, as a mental wellness brand, how it allows you to stand out, and why you need it to connect with your potential clients, customers or users. Let's set the stage for everything that's to come with this inaugural episode!

JessicaThiefels.com | Instagram | LinkedIn