TIQUE Talks: The Business Podcast for Travel Advisors

211. Hot Take: Running A Business Reliant on Global Climate

Fri, 24 Apr 2026 05:00:00 -0400

The world feels chaotic and your clients can feel it too. So what actually happens to your business when uncertainty hits? And more importantly, how do you stay booked when everyone else is hesitating? In this Hot Take, Robin and Jennifer talk about how to navigate unpredictable seasons without losing momentum. From what to say to clients right now to how to adjust your booking strategy, systems, and offers, this is the behind-the-scenes guidance most advisors don’t think about until it is too late. If bookings feel slower or clients are second guessing, this episode will show you how to pivot with confidence, stay visible, and position yourself as the expert people trust when it matters most. Because the advisors who get this right are not just surviving these seasons, they are coming out stronger because of them.

Have a topic you’d like discussed in a future Hot Take?

Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHE

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210. What It Means To Create A Long-Term Career in Travel with Meredith Calloway

Tue, 21 Apr 2026 05:00:00 -0400

Thanks to Our Tique Talks Sponsors:

Travel Collection - Connect and learn more about TC’s DMCs
Flytographer - Earn commission on professional vacation photography
Cozy Earth - Use code COZYTIQUE for 20% off

Meredith Calloway, co-founder of Gifted Travel Network (GTN), breaks down what it really takes to build a long-lasting career in travel. She shares why so many advisors stay stuck in an employee mindset, and how shifting into intentional entrepreneurship starts with getting clear on your message, audience, and brand. The conversation also dives into mental fitness, unpacking how fear, limiting beliefs, and industry setbacks like 9/11 and COVID shape your growth, and how to tell the difference between intuition and avoidance. You’ll walk away with practical, CEO-level shifts you can start implementing today - from reverse-engineering your revenue goals to investing in yourself, surrounding yourself with the right community, and building habits that support long-term success!

About Meredith Calloway:

On a mission to help entrepreneurs build businesses they love, centered around their passion for travel, Meredith draws on more than 20 years of entrepreneurial experience, lessons learned through trial and error, and a deeply cultivated resilient success mindset. In 2001, she left her career on Wall Street to establish her own boutique travel agency, Hills of Africa Travel. She founded the Global Institute for Travel Entrepreneurs (GIFTE) in 2011, providing education and support to help “accidental hobbyist” travel advisors build sustainable businesses. In 2013, she co-founded Gifted Travel Network (GTN) alongside Jennifer Cochrane and Vanessa McGovern to address gaps within the host agency landscape. GTN introduced a comprehensive, all-in-one approach to marketing, business strategy, and mindset education for travel advisors. While leading both GIFTE and GTN, she ultimately chose to sunset GIFTE in 2021 to focus fully on GTN’s mission: delivering an elevated hosting experience for luxury travel advisors.

giftedtravelnetwork.com

linkedin.com/in/meredithhill

instagram.com/meredith.calloway

Today we will cover:

(02:40) Meredith’s journey: leaving Wall Street to start a travel business
(05:10) Why your brand must start with your message and ideal client
(09:40) What it really takes to build a six-figure travel business
(13:55) Reframing challenges; setbacks vs. comebacks
(20:35) Intuition vs. fear
(26:45) Practical shifts to thrive as an advisor

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209. Hot Take: Stop Avoiding Loom

Fri, 17 Apr 2026 05:00:00 -0400

If you’re still not using Loom, you’re making your sales process harder than it needs to be. Robin and Jennifer break down how voice, tone, and storytelling drive higher conversions, why your “perfect” PDF is getting skimmed (or ignored), and how Loom removes friction in a way calls and emails simply can’t. They also share exactly how to use it without feeling awkward on camera, how it can increase your average booking value, and how to make your offers feel more personal without adding more to your plate. If you’ve been saying “I’ll never use Loom,” this might be the episode that proves you wrong!

Have a topic you’d like discussed in a future Hot Take?

Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHE

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208. Why Relationships Impact The Authenticity of Your Itineraries with Madi Lang

Tue, 14 Apr 2026 05:00:00 -0400

Thanks to Our Tique Talks Sponsors:

Travel Collection - Connect and learn more about TC’s DMCs
Flytographer - Earn commission on professional vacation photography
Cozy Earth - Use code COZYTIQUE for 20% off

Madi Lang of BA Cultural Concierge breaks down the difference between mass-produced experiences and the kind of travel that truly means something. The kind you feel, not just check off a list. She shares what “authentic” really looks like behind the scenes and why most so-called authentic experiences completely miss the mark - using tango as the perfect example of the shift from staged shows to one-on-one, expert-led moments. Madi explains how advisors can build and vet the right supplier relationships, ask better questions, and design life-changing experiences. You’ll also hear what sustainability looks like in practice, from fair pay and supporting local teams to transparent pricing and thoughtful tipping. If you want to create itineraries that feel intentional, personal, and rooted in culture, this is where it starts!

About Madi Lang:

Madi is the founder of BA Cultural Concierge, a boutique, on-the-ground travel design company based in Argentina. For over 16 years, she's been working closely with clients and travel advisors to create culturally immersive, ethically minded journeys across Argentina and Latin America. Living and operating locally, Madi brings a supplier-side perspective that helps advisors look beyond surface-level luxury and ask smarter questions about logistics, authenticity, sustainability, and guest experience. Her work focuses on designing trips that are seamless, values-aligned, and deeply rooted in place — from Patagonia lodges to private cultural experiences in Buenos Aires and beyond. She’s especially passionate about helping advisors confidently vet partners, avoid common destination mistakes, and build itineraries that are intentional rather than transactional.

baculturalconcierge.com

Today we will cover:

(02:25) Madi’s story and how BA Cultural Concierge began
(09:35) What makes an experience truly feel authentic
(11:45) Becoming the “matchmaker” between client and supplier
(20:20) Moving beyond “hidden gem” and other overused buzzwords
(24:50) What sustainability looks like in travel
(32:05) What a values-aligned supplier relationship looks like

Recourses mentioned in this Episode:

ClickUp Business Hub Template

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207. Hot Take: Stop Researching Hotels

Fri, 10 Apr 2026 05:00:00 -0400

If you feel like you’re drowning in hotel research, this is your sign to stop trying to do it all! In this extra spicy Hot Take, Robin and Jennifer explain why over-researching is holding advisors back and how leveraging DMCs and trusted partners leads to better client experiences, less risk, and more time to grow your business. Plus, what to do when a recommendation isn’t quite right and why those DMC fees are doing more for you than you think. It’s time to step out of the weeds, trust your network, and finally operate like a true curator, not an overworked researcher. Hit play now!

Have a topic you’d like discussed in a future Hot Take?

Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHE

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206. How Hiring A VA Amplifies Your Ability To Scale with Chelsey Benkner

Tue, 07 Apr 2026 05:00:00 -0400

Feeling overwhelmed but not sure if you’re “ready” to hire help? Chelsea Benkner, founder of Outwork Collective, shares how her own struggle to find reliable, travel-specific support led her to build a VA firm designed specifically for advisors. Learn which tasks are worth outsourcing (think admin-heavy, non-revenue work like itineraries, CRMs, inbox management, and trip audits), what should stay on your plate, and how the right support can even help generate more revenue behind the scenes. Chelsey also talks about the systems you need in place before hiring, why most people get outsourcing wrong, and how to set your VA up for success from day one.

After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → JOIN NICHE

About Chelsey Benkner:

Chelsey is the founder of Outwork Collective, a virtual assistant agency built specifically for the travel industry. As the owner of Ready Jet Go Travels, she saw firsthand that most “VA support” didn’t understand the realities of the travel industry. Outwork Collective was created to change that by training VAs in the systems, workflows, and risk management that travel businesses actually require. Her mission is simple: help travel advisors stop drowning in operations and start running stronger businesses.

outworkcollective.com

facebook.com/outworkco

instagram.com/outwork.collective

Today we will cover:

(01:30) Why advisors need support
(04:35) IC vs employee VAs: what you need to know
(08:30) What you should never outsource in your business
(19:15) Inbox management + communication audits
(29:35) Project-based vs ongoing support
(36:25) Biggest mistakes when hiring a VA

Recourses mentioned in this Episode:

Episode 195. Hot Take: Stop Looking For The Magic Unicorn Hire

Episode 196. Enhancing Itineraries With Custom Experiences with Rob Keen

Client Communication Templates

SOP Template & Checklist

Profitable Proposals Masterclass

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off
Flytographer - Earn commission on professional vacation photography
Travel Collection - Connect and learn more about TC’s DMCs

205. Hot Take: You Don't Need 1:1 Coaching

Fri, 03 Apr 2026 05:00:00 -0400

Robin and Jennifer challenge the idea that you need one-on-one coaching to grow your business. After investing in coaching themselves, they give their honest feedback on when it’s actually helpful and when it becomes a distraction. They explain why most advisors don’t have a knowledge problem, but a focus and execution problem, and how accountability, peer support, and existing resources can often deliver better results than high-ticket programs. If you’ve been considering coaching or feeling stuck in your business, this episode will help you refocus on what actually moves the needle!

Have a topic you’d like discussed in a future Hot Take?

Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHE

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204. How To Calculate Your Planning Fee with Sarah Eppler

Tue, 31 Mar 2026 05:00:00 -0400

Jennifer talks with Sarah Eppler, a Niche community member who used the Seven Figure Sales tools to rebuild her service suite around real profitability. After digging into the numbers and realizing her pricing didn’t reflect her actual time or overhead, Sarah reached out with questions, leading to a deeper look at how to make the math actually work. In this episode, they break down how to work backwards from your income goal, track your time, and price your services based on real labor, trip complexity, and client expectations. Sarah shares what surprised her most when mapping out her time, how she restructured and raised her trip design fees, and how that clarity completely changed her confidence in client conversations. You’ll also hear how to qualify clients upfront, reduce time drains like endless revisions and drawn-out timelines, and stop over-delivering in ways that hurt your bottom line.

After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → JOIN NICHE

About Sarah Eppler:

Sarah is the founder of Sarah Eppler Travel, a luxury travel agency specializing in exclusive, meticulously planned experiences for busy professionals and their families. Before launching her business, she spent over 20 years as a marketing leader with various professional services and media companies, building revenue-generating marketing functions that aligned go-to-market strategies with how people actually buy. She brings that same commercial rigor to conversations about the foundational work that drives a profitable service business — knowing your audience, nailing your positioning, and building a pricing strategy rooted in real numbers.

sarahepplertravel.com

instagram.com/sarahepplertravel

Today we will cover:

(02:45) Sarah’s career pivot from B2B marketing to travel advisor
(05:30) Why doing the math matters; new packages and pricing
(12:40) Client reactions to charging fees
(16:00) Should you put your pricing on your website?
(22:40) Time tracking reality check; mapping your buyer’s journey
(30:10) Nice-to-haves vs. must-haves in your process
(35:10) What Sarah would do differently

Recourses mentioned in this Episode:

Seven Figure Sales

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off
Flytographer - Earn commission on professional vacation photography
Travel Collection - Connect and learn more about TC’s DMCs

203. Hot Take: Host vs. Advisor Responsibilities

Fri, 27 Mar 2026 05:00:00 -0400

Thinking about switching host agencies or going independent? In this Hot Take, Robin and Jennifer break down the difference between travel advisor responsibilities and host agency responsibilities, and why changing hosts just because another offers different perks isn’t always the answer. They talk through what hosts actually provide behind the scenes, what advisors should be building on their own, and the questions to ask before deciding if independence is the right next step.

Have a topic you’d like discussed in a future Hot Take?

Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHE

Resources mentioned in this episode:

Episode 79. Host Agency Culture: Finding The Perfect Fit For Your Travel Business with Stephanie Lee

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202. What It Means To "Go All In" On Your Travel Business with Gia Lee

Tue, 24 Mar 2026 05:00:00 -0400

Luxury travel advisor Gia Lee started her business with no clients, no track record, and no industry experience. One year later, she scaled to over $2M in sales. In this episode, Gia shares what happened when she decided to stop dabbling and truly go all in. From investing in branding before she had a single client to hiring help earlier than most advisors would, she walks through the decisions that helped her build momentum fast. Gia also opens up about the less glamorous side of rapid growth: the late nights, the sacrifices, and the mindset shift required to bet on yourself when no one else has proof yet. It’s an honest look at what it really takes to start from scratch and build something that works.

After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → JOIN NICHE

About Gia Lee:

Gia was born in South Korea, raised in the Philippines, and has lived everywhere from Salamanca, Spain to London, UK and Madison, Wisconsin. Today, she calls the Chicago suburbs home, where she balances life as a wife and mother to three wonderfully busy girls. With a truly global upbringing, she brings an international perspective to everything she does. Her background has kept her closely connected to emerging trends in fashion, food, design, and most importantly, travel. As the Founder of The Booking Club, an affiliate of Embark Beyond, she blends cultural fluency with elevated travel expertise to curate meaningful, design-forward experiences for her clients around the world.

thebookingclubtravel.com

instagram.com/thebookingclub

Today we will cover:

(02:30) Meet Gia: from food business to luxury fashion styling
(05:40) Going all in as a travel advisor
(10:45) The tools she used to start her business
(15:40) Standing out with social proof
(21:00) DIY branding and building a luxury aesthetic
(27:00) Creating meaningful client surprises and memorable moments
(32:00) The real sacrifices behind rapid business growth

Recourses mentioned in this Episode:

Free Workshop: Defining Your Non-Negotiable Boundaries

Client Communication Templates

Episode 191. Hot Take: You Need A CRM

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off
Travel Collection - Connect and learn more about TC’s DMCs

201. Hot Take: Should You Book Apartments

Fri, 20 Mar 2026 05:00:00 -0400

Apartments and Airbnbs might seem like a great option for clients traveling with groups, but they can quickly become an advisor’s biggest headache. In this Hot Take, Jennifer and Robin share real stories of what can go wrong when advisors don’t control the accommodations, including last-minute cancellations, fake listings, and even a situation that cost Jennifer $5,000 to fix. You’ll learn why privately owned rentals often create more risk than reward, how misaligned expectations can derail a trip, and what advisors should do when clients insist on booking their own accommodations.

Have a topic you’d like discussed in a future Hot Take?

Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep201&utm_content=Niche

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200. How SEO Is Changing with AI with Salted Pages

Tue, 17 Mar 2026 05:00:00 -0400

Many business owners still think SEO is about keywords and blog posts. But AI has completely changed how people search. Today’s search results aren’t just links. They’re summaries generated by tools like Google AI, ChatGPT, and other platforms that pull information from across the internet. Which means if your business isn’t showing up in those sources, potential clients may never find you. In this episode, Lauren Kutschke of Salted Pages explains how search is evolving and what travel advisors need to know to stay visible online. Learn how AI is changing search behavior, why website traffic may actually decrease but lead quality can increase, and the simple SEO strategies that can help advisors get discovered by the right clients!

Want to go deeper on this topic? Join Lauren on April 9th inside the Niche community! Hands-On SEO: How To Research And Apply Keywords And Optimize Your Website → JOIN NICHE

About Lauren Kutschke:

Lauren is an SEO copywriter and web designer who makes waves for salt-of-the-earth brands from Alaska to the Amalfi Coast. She provides 100% human-written content and tasteful designs to ensure memorable websites that rank online and book the right clients. She has over a decade of experience and a roster of 500+ brands. Away from the keyboard, she enjoys walking her dog, dining alfresco at vegetarian restaurants and traveling — ideally in a sailboat, but usually via airplane.

saltedpages.com

instagram.com/saltedpages

Grab the AI Search Checklist

Today we will cover:

(02:45) Meet Lauren Kutschke of Salted Pages
(05:00) Why good copy matters more than ever in an AI world
(09:20) SEO basics crash course
(16:35) How website copy is evolving for modern search
(23:40) Why transparency and authorship matter for AI search
(28:15) Where advisors should focus their SEO efforts first
(32:30) Blog dates and evergreen URLs; SEO myths
(39:40) SEO vs social media for lead generation

Recourses mentioned in this Episode:

Free Workshop: Defining Your Non-Negotiable Boundaries

ClickUp Business Hub Template

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

199. Hot Take: You Could Be Making Expensive Mistakes

Fri, 13 Mar 2026 05:00:00 -0400

Moving fast in business can cost you. In this Hot Take, Jennifer shares two expensive mistakes from her early travel advisor days and the systems she built to prevent them from happening again. From auditing itineraries to working with the right suppliers and getting client sign off, this episode is a reminder that slowing down is often what protects your profit, reputation, and sanity.

After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep199&utm_content=Niche

Get the Client Communication Templates → https://www.tiquehq.com/client-experience-templates

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198. Group Trips To Sell with Megan Grant Pederson

Tue, 10 Mar 2026 05:00:00 -0400

Thinking about launching a group trip? Before you pick a destination and start marketing it, listen to this! Megan Grant Pederson of Cherish Tours shares exactly what it takes to create, price, sell, and host profitable small group travel. From contract negotiations and attrition clauses to margin strategy, launch timelines, early bird pricing, and the real costs most advisors overlook, this episode is your crash course in doing group travel the right way. If you’ve ever thought, “I plan trips all the time. How hard could group travel be?” this episode will give you the clarity (and caution) you need before you dive in!

About Megan Grant Pederson:

Megan is the Founder & Chief Memory Creator of Cherish Tours, a women-centered travel company she has built and operated since 2021. With a background in conference planning and a passport full of 45+ countries (including 10+ solo trips), she believes deeply that travel has the power to make a difference in our world and directly support the economic empowerment of women. Megan brings hands-on expertise in sustainable tourism, women-owned global businesses, and creating meaningful small-group journeys that inspire confidence, connection, and transformation.

Interest Form: gocherishtours.activehosted.com/f/25

gocherishtours.com

instagram.com/gocherishtours

Today we will cover:

(05:30) Known groups vs. resell models
(10:20) Pricing strategy: margin, attrition & paying yourself
(15:05) Why most group trips fail
(25:25) DIY itineraries vs. DMCs
(35:00) How to launch a trip
(38:40) Touchpoints before departure
(45:15) Collecting feedback before departure
(48:30) Advisor partnerships and FAMs

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

197. Hot Take: How To Win Industry Awards

Fri, 06 Mar 2026 05:00:00 -0400

Awards look impressive, but they are not the true measure of a thriving business. In this spicy Hot Take, Jennifer and Robin unpack the pressure to chase industry recognition, the relationship dynamics behind many awards, and why referrals, revenue, and client trust matter far more. They also share how to approach awards strategically, what judges are really looking for inside applications, and why tracking clear metrics makes the biggest difference. If you’re feeling discouraged watching others collect accolades, this episode will help you refocus on what actually moves your business forward. Hit play for the pep-talk you didn’t know you needed!

Have a topic you’d like discussed in a future Hot Take?

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196. Enhancing Itineraries With Custom Experiences with Rob Keen

Tue, 03 Mar 2026 05:00:00 -0400

Flights and hotels may get booked first, but experiences are what clients remember most. Rob Keen of Project Expedition joins this episode to share how tours and activities can elevate itineraries, create passive revenue opportunities, and help advisors meet clients at different budgets and planning styles without adding extra work.

About Rob Keen:

Rob is Co-Founder of Project Expedition, a company dedicated to curating tours, activities, and in-destination experiences for the travel advisor community. He leads strategic growth, partnerships, and product innovation to help advisors offer unforgettable travel experiences.

projectexpedition.com

linkedin.com/in/robkeenpe

Today we will cover:

(03:40) Meet Rob: from finance to Project Expedition
(10:30) White labeling, referral links, and different client planning styles
(12:30) Budget flexibility and increasing trip value closer to departure
(18:30) Where tours fit naturally into your workflow and confirmation emails
(23:00) Repeat business and the ROI of offering tours and activities
(28:00) Custom requests, group experiences, and designing unique tours
(34:30) Popular destinations and where demand is growing

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

195. Hot Take: Stop Looking For The Magic Unicorn Hire

Fri, 27 Feb 2026 05:00:00 -0400

Everyone wants a “unicorn hire” - someone who can manage client experience, handle marketing, audit invoices, run social media, and basically fix everything overnight. In this Hot Take, Jennifer and Robin explain why that person doesn’t exist and why trying to hire one is setting your business up for frustration. They discuss the difference between administrative support and true specialization, why unclear expectations lead to failed hires, and how to audit your time so you can delegate, automate, or dump tasks strategically. They also tackle the money mindset around outsourcing and share why investing in specialists can actually drive more revenue, reduce costly errors, and remove you as the bottleneck in your own growth. If you’re feeling maxed out but unsure who to hire first, this episode will help you stop searching for magic and start hiring with intention!

Have a topic you’d like discussed in a future Hot Take?

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194. How To Thoughtfully Plan Accessible Travel with Karen Morales

Tue, 24 Feb 2026 05:00:00 -0400

After living with a degenerative muscle disease and experiencing an accident that limited her independence, Karen Morales began adapting travel for herself and her family. What started as necessity quickly became expertise as clients began asking how she navigated safaris, Europe, and luxury resorts while using a wheelchair. In this episode, Karen breaks down why accessible travel extends far beyond wheelchair users. From food allergies and chronic conditions to situational injuries and age-related mobility changes, many travelers need accommodations even if they do not identify as disabled. She reveals why the real industry gap is not infrastructure but communication, what advisors often overlook, and how to ask better intake questions without overstepping. If you want to plan personalized luxury trips that truly work for every client, this conversation will shift how you approach accessibility.

Looking for more resources to elevate your travel business? Join the Niche Community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep194&utm_content=Niche

About Karen Morales:

Karen built a successful career in advertising and marketing as both a founder and executive before turning a lifelong love of travel into work that helps people experience the world more fully. After beginning to use a wheelchair in 2020, her relationship to travel changed and so did her mission. Karen set out to help the travel industry serve more people and open more of the world to them by pairing accessibility with what luxury travel does best: genuine, thoughtful hospitality. Through her work with Fora, she has trained hundreds of advisors, supported thousands of travelers, and helped close more than $100 million in travel in 2025 alone. By building this work through Fora, Karen is helping shape a travel industry where more people can go more places, with accessibility embedded at the heart of great hospitality.

gojoyward.com

instagram.com/gojoyward

foratravel.com

Today we will cover:

(02:40) Meet Karen: from marketing consultant to accessible travel advisor
(06:50) How to ask clients about accommodations without overstepping
(10:00) Situational vs. identity based accessibility
(16:30) The real industry gap; communication, not infrastructure
(20:30) Why hospitality feels different abroad
(28:20) Luxury without sacrifice; the accessibility gap in high-end travel
(33:55) Marketing accessible travel without labeling clients

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

193. Hot Take: Some People Will Never Be Your Clients

Fri, 20 Feb 2026 05:00:00 -0400

They’re liking your posts. They’re asking about your business. They’re booking…without you. And it’s driving you insane. In this Hot Take, Jennifer and Robin say the quiet part out loud: some people will never be your clients. And it’s not because your marketing isn’t working, but because they simply don’t want what you offer. From friends who book their honeymoon elsewhere to family who blur boundaries to travelers who genuinely love planning their own trips, they unpack why chasing the wrong people feels so exhausting and why trying to “convince” them is what makes sales feel gross. Because the moment you stop marketing to everyone is the moment your business gets easier.

Ready to stop chasing the wrong clients? Inside Niche, you’ll find the Defining Your Dream Client guide + real conversations and strategies to help you attract the right people. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep193&utm_content=Niche

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192. What Social Media Platforms To Use For Your Target Audience with Caroline Langdon

Tue, 17 Feb 2026 05:00:00 -0400

Not all social media platforms are created equal, and not all of them deserve your time. In this episode, Caroline Langdon of Impact Media House talks about choosing the right platform based on where your ideal clients actually hang out, instead of pouring energy into Instagram or TikTok just because everyone else says you should. Learn how to spot the signals that reveal who your true audience is, why niching down makes your marketing easier, how to match the right type of content to the right platform, and what Instagram, Facebook, TikTok, Pinterest, and LinkedIn are really best used for. If you’re feeling overwhelmed by social media, unsure where to show up, or frustrated that your efforts aren’t turning into leads, this episode will help you simplify, focus, and finally get real ROI from your marketing!

Ready to take this topic even further? Don’t miss Caroline’s live training inside the Niche community where she’ll show you exactly how to batch a full month of content in a single day. Join now! → tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep192&utm_content=Niche

About Caroline Langdon:

Caroline is a full-time traveler who has been living and working remotely for the past two years, designing a life centered around freedom, exploration, and purpose. Through her travels, she’s built strong connections within the travel advisor community — a group she admires for their shared love of travel, entrepreneurial spirit, and commitment to building meaningful businesses. Caroline is inspired by advisors who use travel as a vehicle not just for income, but for creating lives aligned with their goals, values, and vision. Her work focuses on supporting growth, storytelling, and connection within this space.

instagram.com/impactmediahouse

impactmediahouse.co

Today we will cover:

(02:30) How to identify your target audience
(08:10) The power of niching down
(11:00) Instagram: your visual resume
(16:40) Facebook: community and referrals
(18:50) TikTok: incredible for discovery, weak for community
(21:30) Pinterest: turning blogs into a traffic machine
(24:15) LinkedIn: the most underrated platform
(26:45) What to post on each platform

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

191. Hot Take: You Need A CRM

Fri, 13 Feb 2026 05:00:00 -0400

In the spiciest Hot Take yet, Jennifer and Robin call out a problem they didn’t realize was this widespread: successful travel advisors running entire businesses from memory, inboxes, and spreadsheets. And they don’t mince words. A CRM isn’t “nice to have.” It’s the difference between overwhelm and control, chaos and consistency, boutique service and a truly repeatable luxury client experience. If your processes live in your head, this episode will feel uncomfortably familiar. And if you’ve been putting off setting up a CRM because it feels like “too much work,” this conversation will convince you it’s the work that changes everything.

Unsure which CRM is right for you? Join Niche for real advisor feedback and the insights you need to choose the one that fits your brain and your business. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep191&utm_content=Niche

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190. How To Leverage Consortia Benefits As A Travel Advisor with Karryn Christopher

Tue, 10 Feb 2026 05:00:00 -0400

Most travel advisors say they’re “part of a consortium”, but very few actually know what that means for their business. In this episode, Karryn Christopher, President of Signature Travel Network, to unpack what consortia are really doing behind the scenes to support travel advisors through technology, marketing, training, and preferred partnerships. Karryn explains what it truly means for Signature to be a member-owned cooperative, why preferred partners are about protection and not just perks, how advisors are underusing the resources already available to them, and why data, AI, and education are shaping the future of successful travel businesses.

If this conversation made you realize you want more help actually applying these ideas inside your own business, that’s exactly what we work on every day inside Niche - proven systems, ongoing support, and the confidence to grow your travel business with intention. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep190&utm_content=Niche

About Karryn Christopher:

Karryn Christopher is President of Signature Travel Network, where she works across all teams to support the mission of equipping members and advisors with the tools, resources, and support they need to grow successful travel businesses. Founded in 1956, Signature is a member-owned travel cooperative representing more than 280 agencies, 15,000 advisors worldwide, and over $11 billion in annual travel sales. Signature is known for its strong preferred partnerships, innovative technology, marketing and training programs, and its commitment to giving back through the Travel Elevates foundation.

joinsignaturetravelnetwork.com

Today we will cover:

(02:30) Understanding consortia and Signature's unique model
(05:45) Leveraging consortium resources for business growth
(09:50) How preferred partners protect your reputation and your income
(15:00) The #1 underused resource inside most consortia
(29:30) Travel Elevates: how Signature is helping travel give back globally
(35:15) Why consortia trade shows are different from host events

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

189. Hot Take: The Trend of Business Partnerships

Fri, 06 Feb 2026 05:00:00 -0400

Many advisors are starting to ask the same question: Should I get a business partner?

Burnout, isolation, and wearing every hat in the business has many wondering if teaming up is the answer. As long-time 50/50 business partners, Jennifer and Robin share what their partnership looks like behind the scenes and the questions most advisors aren’t asking before entering an agreement that affects their brand, income, and future. They also reveal the financial model least likely to create tension and why many advisors may actually need support that could be solved by hiring, not partnering. If you’ve ever thought, “Maybe I just need a business partner,” this episode will help you pause, ask smarter questions, and think long term instead of reacting to what feels hard right now.

Press play, then head to the Niche Community Resource Vault to download the Annual

Business Audit worksheet and the Goal-setting worksheet → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep189&utm_content=Niche

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188. How A 5-Star Concierge Approaches Travel Advising Differently with Jessica Gorman

Tue, 03 Feb 2026 05:00:00 -0400

Five-star service has less to do with planning, and more to do with people. Former Ritz-Carlton and St. Regis concierge turned travel advisor, Jessica Gorman, joins this episode to unpack what five-star service really looks like behind the scenes and what many advisors are missing.

Jessica shares how concierges think, why relationships matter more than reservations, and why advisors should stop trying to do everything themselves and start leaning on the people trained to create in-destination magic. From pulling off the impossible for guests to setting boundaries as a solopreneur, this conversation will change how you think about service, client experience, and your role as a travel advisor.

Five-star service isn’t about doing more. It’s about doing the right things.

Inside TIQUE’s Niche community, we show you how!

Learn proven systems, get ongoing support, and grow your travel business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep188&utm_content=Niche

About Jessica Gorman:

With 16 years in luxury hospitality at The Ritz-Carlton and St. Regis, Jessica built her career across sales, events, and concierge, earning membership in Les Clefs d’Or, the prestigious international association of concierges. She now brings that same five-star service mindset to her work as a travel advisor, curating highly personalized, detail-driven travel experiences with VIP access, thoughtful planning, and a focus on unforgettable luxury for every client.

globaltravelcollection.com/travel-agent/291702/jessica-gorman

instagram.com/conciergecuratedtravel

Today we will cover:

(02:30) Jessica's journey to becoming a Les Clefs d'Or concierge
(06:00) Why building relationships with concierges changes the client experience
(10:30) What concierges know about service that advisors never see
(18:50) How to create a more seamless experience by doing less
(24:00) Setting boundaries while delivering high-touch service
(31:00) The one concierge habit every advisor should adopt

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

187. Hot Take: Should You Have A Service Suite

Fri, 30 Jan 2026 05:00:00 -0400

Are you doing way more work for your clients than they actually need…and getting paid the same no matter what? In this Hot Take, Jennifer and Robin explain why offering one all-inclusive level of service is quietly burning advisors out, and how a simple tiered service suite can change everything. Learn what basic, mid-level, and concierge tiers should look like, and how clearly showing your service levels and starting prices on your website instantly filters for the right people. They also introduce a formula-based planning fee approach that takes the emotion and guesswork out of pricing, so you can confidently explain exactly how your fees are calculated based on trip complexity. If you’re tired of bending over backward for every trip and still feeling maxed out, this episode shows you how to tighten your process, protect your time, and serve clients more intentionally.

Press play, then head to the Niche Community for more resources, support, and real conversations around pricing, boundaries, and building a more sustainable travel business. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep185&utm_content=Niche

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186. The Value Of Certifications In the Travel Industry with Guida Botelho

Tue, 27 Jan 2026 05:00:00 -0400

Guida Botelho from The Travel Institute joins this episode to talk about the significance of certifications for travel advisors. She shares her career background with The Travel Institute, the role it’s played in shaping advisor education since 1964, and what certifications are really meant to do beyond adding letters to your name. You’ll learn how certifications should be used, why they still matter in today's travel landscape, and why foundational education is key to building a sustainable, professional business. If you’ve ever wondered whether certifications are worth the time and investment, this conversation is for you. And if you’re looking for more resources to elevate your travel business, be sure to join the Niche Community!

Niche is the premier travel agent community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep186&utm_content=Niche

About Guida Botelho:

Guida is Vice President of The Travel Institute, a nonprofit organization dedicated to advancing professionalism and career success in the travel industry through education. In this role, Guida provides strategic leadership across education, partnerships, and workforce development initiatives that strengthen the industry and elevate the value of professional credentials. Known for a clear-eyed, results-driven approach, Guida champions education that delivers real-world application, career mobility, and long-term relevance. By aligning learning pathways with industry needs, partner priorities, and emerging trends, Guida plays a key role in shaping the future of travel education and ensuring advisors are prepared to compete—and win—in an evolving marketplace.

thetravelinstitute.com

gbotelho@thetravelinstitute.com

linkedin.com/in/guida-botelho-ctie-b36603284

Scholarship link: thetravelinstitute.com/travel-agent-training-scholarship

Today we will cover:

(03:30) How The Travel Institute has shaped advisor education
(08:45) Why credibility and education matter more than ever
(11:00) How certifications impact client trust and professionalism
(18:00) Using education to improve sales and client conversations
(27:30) Avoiding burnout and building a long-term travel business
(30:30) How to leverage certifications strategically

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code TIQUEBOGO

185. Hot Take: 2026 Travel Trends

Fri, 23 Jan 2026 05:00:00 -0400

Something has quietly shifted in the travel industry and advisors are feeling it. In this Hot Take, Jennifer and Robin talk about a pattern that’s showing up again and again inside the Niche community, and it’s changing how trips are being booked, planned, and managed behind the scenes. What used to take years of planning is now happening fast! Expectations are higher, timelines are shorter, and the margin for error has never been slimmer. For advisors, this shift is exciting, but it also exposes exactly where businesses are strong and where they’re vulnerable.

No doubt about it: 2026 isn’t rewarding hustle. It’s rewarding those who are prepared and unshakeable. Are you ready?

Have a topic you’d like discussed in a future Hot Take?

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184. Managing Your Sales Pipeline with Sara Murray

Tue, 20 Jan 2026 05:00:00 -0400

Sales doesn’t have to feel awkward or pushy and this episode proves it! Sales strategist Sarah Murray returns to discuss what actually moves clients from “just thinking about a trip” to confidently booking with you, without burning yourself out or chasing people who were never serious to begin with. This conversation reframes sales as relationship-building and positions you as the guide through every stage of the booking lifecycle. You’ll learn how to spot high-intent leads, avoid getting derailed on discovery calls, follow up without feeling awkward, and move clients forward in a way that feels aligned, professional, and sustainable. If you’re tired of tire-kickers, ghosting, or feeling like sales is the hardest part of your business, this episode is a must-listen! Want to go deeper in this topic? Sarah will be teaching The Art of the Effortless Upsell inside the Niche Community on February 12th - Don’t miss out!

JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep184&utm_content=Niche

About Sara Murray:

Sara is a sales consultant, trainer, speaker and podcast host working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. Her platform, Prospecting on Purpose, empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, confidently connect with clients, and address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.

saramurray.com

Today we will cover:

(05:00) Reframing sales as relationships, empathy, and authority
(07:00) What a sales pipeline really is and why advisors need one
(12:30) Staying in the driver’s seat on discovery calls
(18:30) Presenting proposals without losing control of the narrative
(26:00) The four real reasons clients hesitate to book
(29:00) Asking better questions to uncover what’s really holding clients back
(38:00) A simple follow-up phrase that actually gets responses

Sales Call Roadmap → https://www.tiquehq.com/sales-call?utm_source=Podcast+Episode+184&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+Roadmap

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

183. Hot Take: Charging Cancellation Fees

Fri, 16 Jan 2026 05:00:00 -0400

Cancellation fees: rude or required? In this Hot Take, Jennifer and Robin explain the significance of implementing a cancellation fee to protect your time, effort, and business. They break down when to enforce or waive a fee, how to position it as company policy (not a personal decision), and the systems every travel advisor needs so cancellations don’t turn into unpaid labor. If you’ve ever been burned by last-minute cancellations or clients who don’t respect your time, this episode is your sign to tighten your policies and protect your business. Tune in and then take the conversation further inside the Niche community!

JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep183&utm_content=Niche

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182. The Recipe For A High-Converting Website with Ingrid Urena

Tue, 13 Jan 2026 05:00:00 -0400

A beautiful website means nothing if it doesn’t make people click, book, or buy. Ingrid Urena of Penguin Designing joins this episode to answer the question: what actually makes a website convert? She walks through the foundational “ingredients” every high-performing website needs: crystal-clear messaging rooted in your audience’s language, strategic site structure that supports SEO and discoverability, and intentional design choices that guide visitors toward action. You’ll hear why clarity beats clever every time, how smart structure boosts both SEO and conversions, and the sneaky copy and design mistakes that quietly send potential clients clicking away. Plus, Ingrid covers the core legal elements every website needs to protect both you and your clients (because “I’ll add that later” is not a strategy). If your site feels more like a digital business card than a sales tool, this episode shows you how to turn it into something that actually converts!

Want even more insights from Ingrid?

Watch the replay of her training inside THE NICHE COMMUNITY, and download the Travel Website Roadmap and an SEO Checklist for Travel Advisors!

About Ingrid Urena:

Ingrid is a brand strategist and Showit expert with 10+ years of experience helping creative founders and coaches build profitable websites. As the founder of Penguin Designing, she blends design psychology with conversion rate optimization to turn digital presences into money-making ecosystems. Her work and teaching have been featured in Showit, Flodesk University, and across industry summits and communities.

instagram.com/penguindesigning

penguindesigning.com

Today we will cover:

(01:00) Meet Ingrid: design expert and ShowIt Design Partner
(03:00) The importance of knowing your target audience
(11:40) How website structure impacts SEO and discoverability
(18:50) Must-have legal pages every website needs
(25:55) Using segmentation to guide visitors through the right journey
(32:35) Balancing beautiful design with effective design
(38:30) What to review monthly, quarterly, and yearly to keep your site converting

Download the FREE Tech Stack Checklist: tiquehq.com/tech-stack?utm_source=Podcast+Episode+182&utm_medium=Podcast+Shownotes&utm_campaign=Tech+Stack

JOIN THE NICHE COMMUNITY → tiquehq.com/niche

VISIT THE TEMPLATE SHOP → tiquehq.com/shop

EXPLORE THE PROGRAMS → tiquehq.com/programs

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181. Hot Take: January Is Not For Hiring

Fri, 09 Jan 2026 05:00:00 -0400

If January has you overwhelmed and considering hiring help, this episode is a must-listen! Jennifer and Robin explain why January is not the right time to bring on employees or independent contractors, how reactive hiring can hurt your business, and what to focus on instead when leads are flooding your inbox. They cover smarter alternatives like outsourcing and project-based support, how to identify workflow breakdowns, tighten client boundaries, and prepare your business for sustainable growth before bringing on a team.

Resources Mentioned in this Episode:

Agency Expansion Academy → tiquehq.com/agency-expansion-academy

Travel Business Launch Lab → tiquehq.com/travel-business-launch-lab

JOIN THE NICHE COMMUNITY → tiquehq.com/niche

VISIT THE TEMPLATE SHOP → tiquehq.com/shop

EXPLORE THE PROGRAMS → tiquehq.com/programs

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

180. Creating An IC Mentorship Program with Explorateur Travel

Tue, 06 Jan 2026 05:00:00 -0400

Download the FREE Job Descriptions for Travel Business Roles: tiquehq.com/job-descriptions?utm_source=Podcast+Episode+180&utm_medium=Podcast+Shownotes&utm_campaign=Job+Descriptions

What if growing a team isn’t about scaling faster, but scaling smarter? In this episode, Jordan Rush and Kim Hebert, who took over Explorateur Travel after Jennifer sold the agency, pull back the curtain on what it really takes to expand a team with intention. They break down how they prepare each new IC cohort, what onboarding looks like behind the scenes, and why a cohort-based model creates stronger consistency, accountability, and retention. You’ll also hear the honest realities of growth, including the time and profit tradeoffs of running a team, how they balance mentorship while still managing their own clients, and how they know when it’s truly the right time to expand again. If you’re considering growing your agency or wondering what it takes to support ICs well, this episode offers a refreshingly honest look at building a mentorship-driven model that lasts!

About Explorateur Travel’s Kim Hebert & Jordan Rush:

Kim Hebert stepped into ownership of Explorateur Travel in 2022, bringing a people-first leadership style shaped by her background in marketing, advertising, and travel design. After joining the agency as a Travel Designer in 2020, she quickly became known for her attention to detail and ability to turn client visions into seamless, highly personal itineraries. A Louisiana native, Kim is driven by connection and collaboration—values rooted in her time with Kappa Delta that now guide both Explorateur’s client experience and internal culture.

Jordan Rush also became co-owner in 2022, inspired by the agency’s mission to create thoughtful, one-of-a-kind travel experiences. With over a decade of experience in hotel sales and event planning, she brings a strong foundation in hospitality, relationship-building, and service excellence. Her Kappa Delta roots continue to shape her leadership, emphasizing community, purpose, and meaningful partnerships that support clients at every stage of their journey.

Today we will cover:

(02:30) Why Jordan and Kim chose a cohort-based model for growing a team
(12:45) What onboarding actually looks like behind the scenes
(22:30) What they look for when selecting new ICs
(30:50) How interviews are structured and what questions they ask
(34:00) The real cost of running a mentorship-based model
(45:50) How Jordan and Kim balance mentoring with client work

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Thanks to Our Tique Talks Sponsors:

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179. Hot Take: What We Learned From 2025

Fri, 02 Jan 2026 05:00:00 -0400

2025 taught us a lot…and not all of it was comfortable. In this Hot Take, Jennifer and Robin reflect on the lessons that shaped the past year: why growth felt heavier, what constant change actually costs, and how shifting trust and consumer behavior forced a rethink of how businesses operate. They discuss what worked really well, what stopped working, and the hard truths about resilience, revenue, and sustainability that only show up when you’re deep in it. From outsourcing growing pains to decision fatigue and the pressure to always evolve, this conversation is a candid look at what 2025 revealed behind the scenes and how those lessons are shaping a calmer, more boring approach to 2026.

VISIT THE TEMPLATE SHOP → tiquehq.com/shop

EXPLORE THE PROGRAMS → tiquehq.com/programs

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178. The Difference Between Marketing & Sales with Anthony Cifelli

Tue, 30 Dec 2025 05:00:00 -0400

Download the FREE Sales Call Roadmap: tiquehq.com/sales-call?utm_source=Podcast+Episode+148&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+Success+Roadmap

This episode challenges one of the most common and costly misconceptions in business: that marketing and sales are the same thing. Anthony Cifelli, Marketing Strategist and Founder of Truevail, explains why confusing these two roles quietly undermines trust, confidence, and conversions. You’ll learn why visibility alone doesn’t lead to bookings, how inconsistent or generic marketing pushes the right clients away, and what actually makes potential clients feel confident enough to say yes. Anthony shares why consistency matters more than clever campaigns, why emotional connection beats promotion, and how staying present over time (not chasing quick wins) is what builds a business people remember. If marketing feels loud but bookings feel quiet, this episode reframes what’s really missing and why fixing it starts with alignment, not more content.

About Anthony Cifelli:

Anthony has always had a passion for marketing and connecting with people, which led him early on to follow his family into the hotel business. Today, he brings nearly 40 years of experience across the hospitality and travel industries. He began his career with Hyatt Hotels before going on to help build the sales team for what was then a little-known airline, Virgin Atlantic Airways. After a decade-long hiatus as a chiropractor, Anthony returned to the travel industry, spending the next ten years on the representation side with Janine Cifelli Representation. Having founded multiple small businesses along the way, he experienced firsthand how overwhelming marketing responsibilities can be. That insight led him to create Truevail - which helps Travel Advisors with their marketing so that they can focus on their clients.

truevailapp.com/affiliates/tique

Today we will cover:

(02:15) Anthony's background in sales and marketing
(05:30) The real difference between marketing and sales explained simply
(12:45) Attracting the right audience vs. attracting everyone
(19:15) Why emotional connection matters more than promotion
(21:15) The long game of marketing and why consistency beats quick wins
(25:45) Common marketing mistakes travel advisors don’t realize they’re making
(31:40) Aligning sales and marketing for sustainable growth

Sleeping Barber episode: The Eight Fundamentals of Effective Marketing

JOIN THE NICHE COMMUNITY

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EXPLORE THE PROGRAMS

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

177. Hot Take: Why You Should Focus On Sales Instead of Marketing

Fri, 26 Dec 2025 05:00:00 -0400

If your Instagram posts look good but your calendar is still wide open, this episode explains why. Marketing is louder than ever, but buyers are savvier, more discerning, and far less impressed by pretty posts alone. In this Hot Take, Jennifer and Robin talk about the uncomfortable truth most business owners avoid: marketing can attract attention, but it doesn’t close the sale. They unpack why high-value clients choose competence over aesthetics, how weak sales confidence leads to scope creep, and why feeling “weird” about sales is quietly costing you revenue. This conversation reframes sales as what it actually is, a confident, consultative process that builds trust, protects your time, and turns warm leads into paying clients. If you’re tired of creating content that performs but doesn’t pay, and you want to stop relying on vibes to grow your business, this episode will change how you think about selling!

ENROLL IN SEVEN FIGURE SALES → tiquehq.com/seven-figure-sales/

VISIT THE TEMPLATE SHOP → tiquehq.com/shop

EXPLORE THE PROGRAMS → tiquehq.com/programs

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176. Selling & Serving Luxury Cruise Clients with Kemi Wells-Conrad

Tue, 23 Dec 2025 05:00:00 -0400

Download the FREE Sales Call Roadmap: tiquehq.com/sales-call?utm_source=Podcast+Episode+148&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+Success+Roadmap

Cruising has quietly changed, and this episode explains why more advisors should be paying attention. Luxury cruise expert Kemi Wells-Conrad, founder of Wells Luxury Travel, returns to share how small-ship and yacht-style cruising delivers the kind of bespoke, high-touch experience many travelers assume only exists on land. Kemi breaks down how to handle the “I hate cruising” objection, why luxury cruises often deliver better value than mass-market sailings, and how to confidently match the right cruise line to the right client. From better ports and longer stays to fewer crowds, elevated dining, and inclusive pricing, this episode shows why luxury cruising is becoming one of the smartest tools in an advisor’s sales strategy. If you want clients stepping off the ship saying, “that was worth every penny,” press play!

About Kemi Wells-Conrad:

In 2014, Kemi joined the travel industry, working as the Director of Sales – Corporate and Leisure at North South Travel, where she oversaw the team, handled all strategic partnerships, sales and marketing for the agency. Six years later, at the start of 2021, Kemi decided to launch her own agency, Wells Luxury Travel, a boutique collective for advisors specializing in four key pillars: adventure, celebration, sustainability and wellness travel. Kemi is a proud member of the Travel + Leisure Advisory Board, is a featured A-Lister in their annual awards and sits on the advisory board for National Geographic Lindblad Expeditions. Kemi previously ran the Young Travel Professionals and then Millennials in Travel Vancouver chapter, as well as sitting on Virtuoso’s Global Member Advisory Board for over 6 years. She has been quoted and featured in a variety of publications, including Travel + Leisure, Robb Report, CNBC and BRIDES.

wellsluxurytravel.com

@kemiwellsconrad

@wellsluxurytravel

Today we will cover:

(02:20) How Kemi fell in love with cruising
(08:15) Selling the value of luxury cruising to hesitant clients
(14:25) Why luxury cruises offer better ports and longer stays
(22:15) Advisor benefits of selling cruises
(28:45) Marketing cruises to non-cruisers
(33:00) Who’s actually booking luxury and expedition cruises now
(36:30) Hosted sailings and advisor education opportunities

Listen to Episode 120: The Real Cost of Running A Travel Business with Kemi Wells-Conrad

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Thanks to Our Tique Talks Sponsors:

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175. Hot Take: 5 Questions To Ask Yourself Before 2026

Fri, 19 Dec 2025 05:00:00 -0400

As the new year approaches, Robin and Jennifer discuss the five questions every advisor should ask themselves before January 1st. These questions will help you check in on your work-life balance, the support systems you’ve built, and whether you're creating the opportunities you actually want. Hear why data should guide your next moves (not just your gut), how to spot the trips and clients that truly fuel your income, and where your systems might be costing you time. It’s a practical, feel-good reset for anyone wanting to step into January with more clarity and momentum. Also, be sure to join the Niche community if you’re craving deeper support and resources in 2026!

JOIN THE NICHE COMMUNITY → tiquehq.com/niche?utm_source=tiquetalks&utm_medium=podcast

VISIT THE TEMPLATE SHOP → tiquehq.com/shop

EXPLORE THE PROGRAMS → tiquehq.com/programs

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174. What You Need In A Task Management System with Sarah Wills

Tue, 16 Dec 2025 10:00:00 -0400

Download the FREE Tech Stack Checklist: tiquehq.com/tech-stack?utm_source=Podcast+Episode+154&utm_medium=Podcast+Episode+154&utm_campaign=Tech+Stack

If choosing a task management system feels overwhelming, this episode is for you! Jennifer chats with system strategist Sarah Wills, founder of HeySwillsy and the expert behind Tique’s ClickUp Business Hub. Sarah explains what a task management system actually does for your business, how it differs from a CRM and email marketing platform, and why the right tool can completely transform the way you work. She shares the essential features to look for, and explains why some platforms fall short while others scale effortlessly with your business. You’ll also hear what finally pushed her toward ClickUp, how she helps travel advisors customize their systems, and the surprising ways data tracking can save you time, money, and stress. Whether you’re drowning in sticky notes, managing a growing team, or trying to keep client work from slipping through the cracks, this episode will help you understand the logic behind your systems so you can work smarter, not harder!

Connect with Sarah Wills:

heyswillsy.com

instagram.com/heyswillsy

Today we will cover:

(01:30) Meet Sarah Wills; how she became a systems expert
(03:45) What a task management system actually does
(08:20) What to look for in a task management platform
(10:25) Trello vs. Clickup
(19:35) How Sarah uses Dubsado and ClickUp together
(24:10) How advisors can see referrals, return clients, and true marketing ROI
(29:15) How to reevaluate your process using time tracking
(38:15) Team management inside ClickUp; onboarding team members or ICs
(47:30) What not to use ClickUp for

Check out the ClickUp Business Hub Template → tiquehq.com/shop/clickup-business-hub-template

Listen to Episode 154: How To Organize And Store Industry Contacts with Kristen Heitman

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Thanks to Our Tique Talks Sponsors:

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173. Hot Take: Should You Change Your CRM

Fri, 12 Dec 2025 10:00:00 -0400

Today’s question is one that hits Tique’s inbox at least once a day: Should I change my CRM? Jennifer, Robin, and Ashlyn (Tique’s workflow guru and product manager) break down why the answer is usually not so fast. Before you chase the next shiny tech solution, hear why you should first fully use the features you already have, and how skipping that step can lead to unnecessary costs, messy migrations, and full-blown workflow chaos. Ashlyn walks through what a CRM should be doing for your business, how to evaluate whether it’s actually falling short, and why tightening your processes often solves the problem long before a system switch ever will. You’ll also get a rundown of the five travel-industry CRMs they recommend and how to assess which tool aligns with your business. If the lure of a new platform has been calling your name, this episode is your sign to pause, evaluate, and make moves with intention instead of impulse!

Workflow Implementation → tiquehq.com/workflow-implementation

Connect with Ashlyn → hello@tiquehq.com

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172. Top Traits Of Successful Travel Advisors with Jenn Lee

Tue, 09 Dec 2025 10:00:00 -0400

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Everyone wants the secret sauce to becoming a successful travel advisor…so Robin and Jennifer brought on someone who actually knows. One of the most dynamic voices in the industry, Jenn Lee joins this episode to discuss the common traits that top advisors share. You’ll hear why mindset, confidence, leadership, and resilience matter just as much as destination expertise, and why thinking like a business owner isn’t optional if you want to grow. Jenn also gets into the systems high-performing advisors rely on (hi, CRMs!) and how the right processes can completely transform your workload and profitability. And yes, she goes there: what to do if you love travel but aren’t sure agency ownership is your forever lane. From alternate roles to niche paths, Jenn explains how you can still build a career in travel that aligns with your strengths and brings you joy. Listen now!

About Jenn Lee:

Jenn is a dynamic leader in the travel industry, serving as President and Chief Marketing Officer of both Travel Planners International (TPI) and its sister company, Vacation Planners. With over 30 years of experience building and managing sales teams for Fortune 500 companies including Marriott Vacation Club, Ryland Homes, and Premiere Farnell, Lee brings strategic vision and an entrepreneurial mindset to empowering independent travel advisors. Known for her "let's get it done" culture and passionate advocacy for the travel advisor community, Lee also serves on the board of the Family Travel Association. Based in Maitland, Florida, she is dedicated to elevating the travel planning experience and creating opportunities for travel professionals to thrive both personally and professionally.

linkedin.com/in/jennleelovestravel

Today we will cover:

(02:10) Meet Jenn Lee: one of the most influential voices in the advisor community
(07:40) Shifting your mindset from hobbyist to entrepreneur
(16:15) The core traits of a successful advisor
(32:30) How rediscovering your “why” can realign your entire business
(35:35) Systems, CRMs & running a sellable business
(42:15) Investing in help long before overwhelm hits
(44:50) Signs agency ownership isn’t your lane & what paths exist beyond it
(54:05) Leaving a business isn’t failure; Jennifer’s story of pivoting

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171. Hot Take: Hotel Bookings

Fri, 05 Dec 2025 10:00:00 -0400

Ready to keep clients coming back all year long? This Hot Take dives into one of the most overlooked revenue streams in the industry: hotel bookings. What starts as a story about a friend booking Gleneagles without looping in her travel advisor turns into a massive reminder that your clients do not automatically know to come to you for hotels. And that gap is costing advisors thousands of dollars a year with almost no lift required. From mentioning it on intake calls to promoting it consistently in newsletters and on social media, learn easy ways to bake hotel-only bookings into your process. Also learn how this service smooths out slow seasons, reduces burnout, diversifies your revenue, and strengthens client loyalty without adding hours to your workload. If you want more clients thinking of you for every trip, hit play and learn how to incorporate this profitable, low-lift revenue stream for 2026!

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170. How To Reset After Setbacks In Life & Business with Rebecca Guthrie

Tue, 02 Dec 2025 10:00:00 -0400

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TIQUE x Kha Ly: The AI Masterclass for Travel Advisors

Rebecca Guthrie, a tech founder who has navigated some major life pivots, joins this episode to talk about the seasons of life that force you to slow down, reevaluate, and rebuild. She introduces the idea of “unreasonable seasons” and how they are often the catalyst for your next chapter rather than a sign you are falling behind. You will hear what it actually looks like to realign instead of “quit,” how to raise your worth line, how to stop comparison from draining your confidence, and why the relationships around you matter more than you think. Rebecca also breaks down the phases of her Build Anyways framework: moving from self awareness and stillness into redefining your values, setting boundaries, rebuilding momentum, and choosing a life that aligns with who you want to become. If you have been feeling stuck, burnt out, or at a crossroads in your life or business, this episode is your reminder that your hardest seasons often point you toward your next direction, and you do not have to stay in the breakdown to move into the rebuild.

About Rebecca Guthrie:

Rebecca Guthrie is a serial entrepreneur and former tech executive who has built multi-million-dollar companies in the real estate technology space. After overcoming life-changing setbacks, including a cancer diagnosis, she turned her experience into purpose by helping high achievers rebuild and realign after major turning points in their lives and careers. Drawing from her background in leadership, strategy, and resilience, Rebecca guides others in creating a new path forward with clarity, courage, and confidence.

instagram.com/rebeguthrie

Today we will cover:

(00:40) Meet Rebecca Guthrie
(01:40) What are “unreasonable seasons”
(08:00) The Build Anyways framework
(14:15) Understanding your worth line
(23:00) Why you shape your own direction
(28:00) How your hardest moments often hold the blueprint for helping others
(34:30) Posting for 180 days straight; authenticity over aesthetics

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169. Hot Take: Your December Checklist

Fri, 28 Nov 2025 10:00:00 -0400

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TIQUE x Kha Ly: The AI Masterclass for Travel Advisors

If you think you can wait until January to set 2026 goals and make business tweaks, think again! This week’s Hot Take breaks down the exact December checklist every advisor should be working through before WAVE season hits and your inbox explodes. From tightening your pricing and contracts to cleaning up your workflows and giving your financials a much-needed audit, Robin and Jennifer walk you through the behind-the-scenes tune ups most advisors skip and regret later. Also, stick around until the end for details on upcoming events that will help you lock in your goals and momentum for the new year! Tune in, take notes, and (if you haven't already) join the Niche community to get the tools, templates, and support that will make 2026 your #BestYearEver.

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168. How To Sell A Million In Your First Year with Katie Gibson

Tue, 25 Nov 2025 10:00:00 -0400

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This episode is fuel for anyone building a travel business with big goals and even bigger grit. Katie Gibson, founder of KG Travel Co., spills the details on how she went from “considering it a side gig” to surpassing one million dollars in sales in just over a year. From setting boundaries and charging fees to investing in systems that helped her look polished from day one, Katie shares how she built her business so quickly and learned from the messy moments along the way. If you're in your first year (or honestly, your fifth), her story is a powerful reminder that confidence, systems, and belief in your value are the foundation of a scalable business. Katie’s mindset shifts, mistakes, and million-dollar lessons will leave you inspired to level up the way you show up!

About Katie Gibson:

Katie is the founder of KG Travel Co., a boutique travel design firm she launched just 15 months ago after a decade-long career in sales and leadership development. She’s built her business around a deep love of exploring the world and helping others do the same. When she’s not crafting dream itineraries, she’s a proud mom to Sam, 13, and Caroline, 12, and wife to her husband Dan of 18 years. When she’s not designing trips for clients, Katie is either happily at home or off exploring the world—there’s not much in between. Her next adventure? Southern Spain!

kgtravelco.com

@KGTravelco

Today we will cover:

(02:30) Meet Katie: from top MLM leader to launching KG Travel Co.
(04:35) Building a business with intention and hitting one million in sales
(11:25) The early systems and boundaries she put in place
(18:55) Charging planning fees with confidence
(29:00) The client experience that supports the fee
(52:15) Katie’s organic, non-salesy approach to connecting with dream clients
(58:35) Advice for first-year advisors

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TIQUE x Kha Ly: The AI Masterclass for Travel Advisors

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167. Hot Take: The Promise Of A Planning Fee

Fri, 21 Nov 2025 10:00:00 -0400

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This week’s Hot Take covers the always spicy topic - planning fees. During a recent presentation for the Travel Institute’s alumni week, someone asked the question: How do you introduce fees to previous clients who’ve never paid one before? This episode touches on that, but the real heart of this conversation is for advisors who are already charging fees and want to elevate the way they talk about them. Jennifer and Robin flip the script on planning fees and unpack what you’re actually promising your clients when you charge one. Because fees aren’t just good for your business model. They’re advantageous to your clients, too! If you’ve been wanting to elevate how you position your fees, this episode will help you articulate the value behind them without over-explaining or apologizing.

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166. How Travel Advisors Are Using AI To Stay Irreplaceable with Kha Ly

Tue, 18 Nov 2025 10:00:00 -0400

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TIQUE x Kha Ly: The AI Masterclass for Travel Advisors

The robots aren’t coming for your job, but the advisors who know how to use them just might! Tique Talks’ most listened-to guest, Kha Ly, is back for another mind-blowing conversation about how the smartest travel advisors are using AI to work faster, stay relevant, and reach new clients without losing their human touch. In this episode, Kha breaks down the five things every advisor should focus on right now to stay competitive: from using AI to refine your voice, to creating content that actually gets discovered, to leveraging your expertise instead of outsourcing your judgment. He explains the mindset shifts, strategies, and small but powerful tweaks that help advisors stand out in an industry where everyone’s looking for shortcuts. If you want to stay visible, get discovered by new clients, and use AI in a way that makes you truly irreplaceable, this conversation is a must-listen!

About Kha Ly:

Kha is a visionary Marketing Technologist who has spent 25 years at the forefront of digital innovation. From crafting Google's early ground-breaking AdWords campaigns to shaping Meta's advertising platform, Kha has been a driving force in digital marketing's evolution. Kha's role is set to revolutionize how travel advisors approach marketing. His expertise will empower you to navigate the ever-evolving landscape, harnessing the power of digital and AI technologies to enhance your reach and effectiveness. Join Kha to unlock the power of AI and position yourself at the cutting edge of travel marketing. Prepare to revolutionize your approach and drive growth in the digital age.

facebook.com/itsallaboutkha

Today we will cover:

(04:55) How AI actually elevates advisors who know how to use it
(11:10) How advisors are ranking on page one of google in hours
(18:10) Why switching to “creator mode” can instantly expand your reach
(33:00) The future of CRMs; automation and AI integration; AI agents
(35:50) How to use AI on FAM trips and site visits
(46:25) Making AI your strategic advantage
(56:50) The power of custom GPTs

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165. Hot Take: Why You Need A Digital Detox

Fri, 14 Nov 2025 10:00:00 -0400

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Feeling fried, foggy, or like your brain is running 47 tabs at once? You are definitely not the only one! In this week’s Hot Take, Robin and Jen dig into the dark side of productivity culture and why unplugging might actually be the most productive thing you do this month. From social media doomscrolling disguised as “research” to the illusion of rest that still involves your phone, they share how disconnecting can help you rediscover creativity, clarity, and your actual personality. If you have been craving space to think again, this is your reminder that white space is not wasted time. It is where your best ideas begin.

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164. Why You Should Trademark Your Brand with Zara Young

Tue, 11 Nov 2025 10:00:00 -0400

Your logo, your name, your content…if you don’t protect it, a copycat might steal it. Zara Young, founder of boutique law firm Watson and Young, joins this episode to share what every business owner should know about protecting their brand. You’ll learn the most common IP mistakes travel advisors make, what you actually own in your business, and the simple steps to safeguard your work so you can grow with clarity and confidence. Zara also dives into the wild world of rebrands, cease and desists, and that little ™ symbol that makes your brand look instantly more legit. If you’ve poured your heart (and budget) into building your business, this episode is your legal wake-up call to protect it before someone else does.

About Zara Young:

Zara Young, Esq. brings over eight years of experience in intellectual property law and has supported more than 900 brands globally. She is the co-author of Your Intellectual Property Fortress: The Ultimate Guide to Protecting Your Brand and Business From Copycats, a practical roadmap for founders to defend and elevate their brand assets. Based in New York, Zara works with ambitious female entrepreneurs to protect their brands and build meaningful businesses. She helps clients understand the real-world risks of overlooking brand protection and provides clear, actionable steps such as filing trademarks and copyrights. Zara believes the power of your brand lies not only in what you create, but in how confidently you claim and defend it.

watsonandyoung.com

Today we will cover:

(01:15) Meet Zara; founding her niche in intellectual property law
(06:30) Trademarking vs. copywriting
(13:15) Why small businesses can’t afford to ignore IP protection
(15:45) What trademarking really costs
(21:20) The “first in use” rule
(25:20) Why it’s worth it to hire a legal expert
(29:35) TM vs. R: what’s legal, what’s not, and how to use each correctly
(40:50) Legal precautions specifically for travel advisors
(45:15) AI-generated content; what you can’t legally protect

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163. Hot Take: Practicing What We Preach

Fri, 07 Nov 2025 10:00:00 -0400

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This week’s Hot Take is a little different. No industry headlines, no Q&A, just Robin and Jennifer walking the talk. For years, they’ve told you to refine your offers, charge your worth, and simplify your systems… so they did exactly that inside the Niche community. Hear the details on why one-size-fits-all no longer worked, what sparked the new membership tiers, and how they made the tough calls that keep Niche sustainable and seriously elevated. Some loved it, some didn’t, and that’s business, baby!

Hit play for all the details on what’s changing, why it matters, and how this evolution is making Niche even better for everyone, from brand new advisors to the legacy members.

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162. How To Get Featured In The Press with Mindy Poder

Tue, 04 Nov 2025 10:00:00 -0400

You’ve nailed your Instagram content and you’re growing your email list, but when was the last time you pitched yourself to the press? Mindy Poder, Editor-in-Chief of TravelAge West, joins this episode to discuss one of the most underrated growth tools for travel advisors - press features. Building visibility, credibility, and authority in a crowded market matters now more than ever. And if you think getting featured in the press is only for big brands and influencers, think again! Mindy shares insider strategies for attracting media attention, avoiding common PR missteps, and cultivating long-term relationships with journalists. From pitching the right story angle to understanding what editors actually look for, this episode is packed with gold for any advisor ready to get their name in print and elevate their brand. If you’ve ever wondered how to stand out in the media, this conversation will leave you ready to hit “send” on that first pitch!

About Mindy Poder:

Mindy Poder is the Editor-in-Chief of TravelAge West and oversees content for the Future Leaders in Travel event. A veteran travel journalist and content strategist, her work has earned top honors from the Society of American Travel Writers, and she was recognized as Travel Journalist of the Year by the North American Travel Journalists Association. She was also named one of Folio: magazine’s “30 Under 30” for her editorial leadership and big-picture content strategy. Through her role at TravelAge West, Mindy is dedicated to empowering travel advisors with the insights and inspiration they need to grow their businesses and better serve their clients.

travelagewest.com

futureleadersintravel.com

Today we will cover:

(02:25) Meet Mindy; her journey from intern to Editor-in-Chief
(06:05) What makes a great introduction and how to stand out in a journalist’s inbox
(11:40) How the editorial process works; BTS of TravelAge West
(21:25) Future Leaders in Travel
(30:10) New ways advisors are monetizing
(32:45) Building PR and media relationships; how to stand out for the right reasons
(39:40) The future of travel journalism
(41:55) The WAVE Awards; categories, deadlines, and how to apply

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161. Hot Take: Preparing For Wave Season

Fri, 31 Oct 2025 09:00:00 -0400

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This week’s Hot Take tackles a question from a Niche community member about how to prepare your business for the whirlwind stretch in January and February when travel inquiries surge (aka Wave season). Jennifer and Robin explain how to use the end of the year to reflect, audit, and refine so you enter 2026 clear on who you want to work with, confident in your systems, and ready to handle Wave season at full capacity. They also remind listeners that January and February don't look the same for everyone, and that’s okay! Success in 2026 isn’t about doing more … It's about doing what matters better. From knowing your dream clients to building repeatable systems and staying grounded when the industry gets noisy, this episode will help you enter Wave season with clarity, confidence, and total control!

Resources Mentioned:

Episode 151. Hot Take: Holiday Spending Trends

Episode 159. Hot Take: Commission Reconciliation

Client Communication Templates

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160. What To Do If You Have Imposter Syndrome with Kerry Dyer

Tue, 28 Oct 2025 09:00:00 -0400

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If you’ve ever walked into a room full of successful peers and thought, “What am I even doing here?”, this episode is for you! Kerry Dyer, Chief Development Officer at Brownell Travel, has built a career leading, mentoring, and inspiring advisors to grow thriving businesses with confidence. After delivering a powerful presentation on imposter syndrome at Virtuoso Travel Week, Jennifer and Robin knew it was essential to bring that conversation to the podcast. In this episode, Kerry unpacks what imposter syndrome really looks like, the most common triggers advisors face, and how to reframe self-doubt before it takes over. From perfectionism and comparison traps to boundaries and self-belief, she shares strategies you can start using today. You’ll walk away with tools to build confidence, celebrate your wins, and finally feel comfortable owning your expertise, because you do belong in the room!

About Kerry Dyer:

What began as a “happy accident” turned into a 30-year career in luxury travel. After earning a BFA in Art History, she joined Maritz Travel, where her passion for sales quickly emerged. She went on to spend 14 years with Four Seasons Hotels and Resorts, ultimately serving as Director of Leisure Sales for the Americas, followed by a successful tenure as Director of Sales and Marketing at Mandarin Oriental, Atlanta. Now, as Chief Development Officer at Brownell, she leads Marketing, Partners, and Advisor Development, bringing her deep industry expertise and leadership full circle.

brownelltravel.com/hosting/team/kerry-dyer

Today we will cover:

(03:35) Meet Kerry Dyer; her early lessons in confidence
(11:15) What is imposter syndrome, really?
(15:55) How lack of formal credentials, comparison, and entrepreneurship amplify self-doubt in the travel industry
(23:50) The 5 types of imposter syndrome; identifying your patterns and reframing them
(31:45) Progress over perfection; why letting go of control can change everything
(40:35) How community and collaboration silence self-doubt faster than working alone
(44:15) Setting boundaries and showing up intentionally for your clients and family

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159. Hot Take: Commission Reconciliation

Fri, 24 Oct 2025 09:00:00 -0400

Have you ever realized you didn’t get paid because you missed one tiny step? This week’s Hot Take question comes from Katherine, who recently discovered that one of her DMCs didn’t send her commission…because she hadn’t invoiced them. (Wait, what?!)

So, should you be sending invoices for every trip? Or only when asked?

Robin and Jennifer break it all down: which suppliers require invoices, how to track commissions, and the one system that’ll save you from chasing payments. Press play and learn how to make sure every dollar you’ve earned actually lands in your bank account!

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158. Do You Have A Sellable Travel Business? with Shay Bacani

Tue, 21 Oct 2025 09:00:00 -0400

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→ Mark your calendar for Rep Rundown - Happening Oct. 29th & 30th!

Think your business isn’t “sellable”? Think again! Shay Bacani, founder of Centura Financial, joins Robin and Jennifer to discuss what it really means to build a business that can operate (and even sell) without you. She shares how to stop playing small, why profit is the number that actually matters, and how to turn your lifestyle business into a true asset. From knowing your numbers to hiring top-down and documenting everything, Shay makes the intimidating side of money and valuations feel surprisingly doable. Hit play to get your financial wake-up call and start treating your business like the valuable asset it is!

About Shay Bacani:

Shay is the founder of Centure Financial and a Certified Financial Planner who helps entrepreneurs turn lifestyle businesses into true assets. She believes every business owner should understand their numbers and how those numbers drive scalability, sustainability, and long-term valuation. With a passion for education, Shay translates complex financial concepts into actionable strategies that empower her clients to build wealth and make confident decisions. Her approachable yet strategic style has made her a trusted guide for business leaders who want to align day-to-day operations with long-term growth.

centurefinancial.com/meet-founder

Today we will cover:

(03:20) Meet Shay
(05:50) What it means for a business to be “sellable”
(11:45) The financial foundations that make or break your valuation
(24:30) Why business is moving back to community and transparency
(32:00) Hiring top-down; why a fractional C-suite can change everything
(36:25) What metrics to track as you scale to multi-six figures and beyond
(46:45) Understanding valuations and how investors really price your company
(50:40) The inner work of building a business that lasts

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157. Hot Take: Breaking Through The 2 Million Sales Plateau

Fri, 17 Oct 2025 09:00:00 -0400

How do you go from “I want to hit $2 million” to actually doing it? This week’s Hot Take comes from Winnie, who asked: “I would love to hear more about setting financial goals for 2026, and specifically how to ask for the referral from past clients in the most polite way. It's one thing to say my gross revenue should be over $2 million, but how do you proactively go after that business?”

Jennifer and Robin break it all down across referrals, financial goals, marketing, and metrics. You’ll learn how to identify your highest-value clients, ask for referrals that don’t feel awkward, and build repeatable systems that turn great service into sustainable growth. They also share why your next revenue leap depends more on conversion rates and client experience than chasing followers, and how SEO, email marketing, and even AI can help you land your next client. If you’re ready to break through your current ceiling and scale smarter in 2026, this one’s a must listen!

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156. Group Bookings 101: Contract vs. Flex with Ateet Ajuha

Tue, 14 Oct 2025 09:00:00 -0400

Do group bookings make your head spin? Let’s fix that! Ateet Ahuja, founder of Indian Destination Wedding, joins Jennifer to unpack the difference between group contracts and flex groups, how to choose the right route for your clients, and what it takes to manage large scale destination events with confidence. Ateet shares his journey from corporate life at Dell to planning luxury Indian weddings around the world and why niching down didn’t limit his business, it exploded it. Together, they discuss what to look for in fair attrition and cancellation terms, how to set client expectations, and how to avoid the pitfalls that trip up so many advisors. Tune in and finally feel confident saying, “I’ve got this,” the next time a group inquiry lands in your inbox!

About Ateet Ajuha:

Ateet and his team have been at the forefront of planning culturally diverse destination weddings since the mid-1990s. As a recognized expert in South Asian weddings, he brings a profound understanding of the cultural nuances that define these vibrant and meaningful celebrations. His expertise encompasses every aspect of the event—from traditional cuisine and attire to music and customs—ensuring each wedding is both authentic and memorable. Ateet is also highly skilled in contract negotiation and vendor relations, having built strong partnerships with leading all-inclusive resort brands and top-tier vendors specializing in South Asian weddings.

indiandestinationwedding.com

Today we will cover:

(02:35) Finding your niche and why narrowing your focus can actually scale your business
(05:40) Group contracts vs. flex groups: what’s the real difference?
(13:20) Attrition, cancellation terms, and how to protect your clients
(18:35) The legal side of group contracts; what to watch for
(21:30) Systems, workflows, and the tech stack behind seamless group management
(27:15) Hiring support and scaling your business without losing quality
(32:45) The math behind group attendance and managing client expectations

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155. Hot Take: Trade Shows

Fri, 10 Oct 2025 09:00:00 -0400

In the Niche community, a member recently asked how to prepare for ILTM, and it sparked a bigger conversation: how do you really prepare for trade shows, and which ones are actually worth it? This week’s Hot Take dives into all things trade shows and how to make the most of them. Robin and Jennifer discuss why niche-specific events often bring the best ROI, how ego and confidence both play a role in attending, and why you should align shows with your true business focus. From prep tips like reviewing supplier lists and packing smart, to etiquette advice on punctuality and professionalism, this episode is a must-listen for any advisor gearing up for an industry event.

JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!

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154. How To Organize And Store Industry Contacts with Kristen Heitman

Tue, 07 Oct 2025 09:00:00 -0400

Purchase the ClickUp Business Hub Template: an all-in-one digital workspace built specifically for travel advisors to organize and streamline the backend of their business. Watch the product preview HERE!

Have you ever come home from a trade show with a stack of business cards and no idea what to do with them? Kristen Heitman, luxury travel advisor and one of Tique’s OG clients, joins this episode to discuss all things ClickUp, including her thoughts on The ClickUp Business Hub Template. Kristen walks through how she built a central hub for her supplier relationships (complete with commission details, meeting notes, and rep connections) so she can easily find the right contact when she needs them. She also shares how this system goes beyond contacts to track leads, forecast revenue, and even automate testimonial-driven marketing. If you’ve ever wasted time digging through emails or spreadsheets trying to remember who reps that perfect hotel, this episode will show you how to build a streamlined system that saves clicks, keeps you organized, and helps you grow your business with confidence!

About Kristen Heitman:

Kristen is a Luxury Travel Advisor with Steuber Travel Group and is based in Atlanta, Georgia. After spending over a decade as an epidemiologist at the CDC, where her work focused on building surveillance systems for infectious diseases and data analysis, Kristen made the bold decision to leave her government career in August 2023 to pursue luxury travel planning full-time. Her natural curiosity and love of discovery, once applied to solving public health mysteries, now guides her in uncovering the world's most enchanting destinations and exclusive experiences. Kristen specializes in approachable luxury experiences for successful, detail-oriented professionals, crafting bespoke itineraries that feel effortlessly elegant yet thoughtfully curated. Her background has given her an exceptional eye for finding those special, hidden moments that transform a beautiful trip into an unforgettable journey. When she's not designing extraordinary escapes, Kristen enjoys spending time with her husband, two sons, and two Whippets in Atlanta.

Today we will cover:

(02:30) Kristen’s journey from epidemiologist to travel advisor
(06:10) Why advisors need ClickUp; going beyond CRM and itinerary software
(10:15) Tracking leads, referrals, and repeat clients with ClickUp dashboards
(16:45) Using AI and automation to streamline business operations
(22:45) CRM vs. ClickUp; understanding the role of each tool
(28:20) Cybersecurity for advisors; protecting client data, avoiding public Wi-Fi risks, and using safe passwords
(34:50) How to customize ClickUp for travel agencies without getting overwhelmed
(41:20) Building a ClickUp Business Hub; why investing time boosts efficiency, client experience, and profitability

Connect with Sarah at HeySwillsy for Custom ClickUp Setup

Listen to Episode 150: What Every Advisor Needs To Know About Protecting Client Data with Kacie Darden

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153. Hot Take: Boundaries & Burnout

Fri, 03 Oct 2025 09:00:00 -0400

The line between serving your clients and sacrificing yourself can get blurry fast. In this Hot Take, Jennifer and Robin dig into a challenge almost every advisor faces: setting boundaries and avoiding burnout. From overstuffed inboxes to client requests at all hours, it’s easy to lose control of your time and energy when you’re trying to grow a business. They share the hard-won lessons and strategies that help advisors protect their sanity, create healthier client relationships, and build a business that actually supports the life they want. Whether you’ve been feeling stretched thin or just want to get ahead of the overwhelm, this conversation will give you the confidence to start drawing the line where it matters most.

Resources Mentioned:

Building Your Business With Boundaries
Profitable Proposals Masterclass
Seven Figure Sales
Agency Expansion Academy
Tique’s Social Media Templates
Tonic’s Canva Templates (use code TIQUESENTME for 15% off your purchase)

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152. The Legalities Of Selling With AI with Paige Griffith

Tue, 30 Sep 2025 09:00:00 -0400

Paige Griffith, small business attorney and founder of The Legal Paige, is back! This time she’s tackling the hot topic of AI in the travel industry and discussing what's legally safe vs. what could flat-out land you in hot water if you’re not careful. You’ll hear how the FTC and U.S. Copyright Office are already cracking down on AI generated content, and the key disclaimers and contract clauses that actually protect your business when AI shows up in proposals, itineraries, or marketing. Paige also shares why ChatGPT contracts are a recipe for disaster, how one careless copy-paste could put client confidentiality at risk, and the ethical line between using AI as an efficiency tool or passing it off as your own expertise. AI isn’t going anywhere, so hit play and make sure it’s helping your business, not putting it at risk.

About Paige Griffith:

Paige is the Founder & CEO of The Legal Paige; Small Business Attorney & Advocate. Paige is a dedicated attorney and entrepreneur, passionately committed to empowering small business owners—especially creatives—with the legal tools and knowledge they need to build sustainable, legitimate, and peace-of-mind businesses. She founded The Legal Paige in 2018 after balancing law school with running a photography business, recognizing firsthand the legal uncertainties creative professionals often face. With more than nine years of legal practice, Paige has built The Legal Paige into a leading legal education platform and contract template shop serving thousands of clients. Paige’s approach combines legal expertise with accessibility. She is known for breaking down complex legal topics into clear, digestible advice through her blog, podcast, YouTube channel, and speaking engagements. She’s deeply invested in helping business owners not just avoid risk, but actually feel confident about their legal choices.

thelegalpaige.com

Today we will cover:

(05:25) Legal red flags: transparency, accuracy, and what the Copyright Office has already ruled
(07:55) FTC guidelines and why advisors need to disclose AI use
(13:10) Confidentiality concerns; why you should never paste client data into AI tools
(20:15) Contracts & agreements; why AI generated contracts are generic, risky, and often unenforceable
(28:20) AI in day-to-day client communications: emails, proposals, and when disclaimers matter
(32:45) Copyright issues with AI generated copy and images
(36:30) How AI is changing the way we think
(44:50) Using AI as a helper vs. charging premium fees for AI generated work
(46:30) How to raise prices ethically while using AI
(52:10) Tiered packages, pick-your-brain sessions, and using AI for entry level offers

Contracts for Travel Advisors: https://thelegalpaige.com/collections/industry-travel-advisor?aff=143&utm_source=Podcast+Episode+152&utm_medium=Podcast+Shownotes&utm_campaign=Legal+Paige+Link

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151. Hot Take: Holiday Spending Trends

Fri, 26 Sep 2025 09:00:00 -0400

Consumer gift spending is dropping this holiday season…but travel spending is rising. That means your clients are ready to swap sweaters for plane tickets, and you need to know how to position yourself to capture it. In this Hot Take, Jennifer and Robin share why leading with discounts won’t cut it in today’s economy and how the smartest advisors will win by marketing the feeling of travel (think cozy holiday rituals, aspirational experiences, and stress-free memories clients can instantly picture themselves in). Learn how to position travel as the ultimate gift, reduce client overwhelm with done-for-them holiday planning, and secure more bookings before Cyber Monday hits. Press play and turn this holiday season into your biggest revenue driver yet!

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150. What Every Advisor Needs To Know About Protecting Client Data with Kacie Darden

Tue, 23 Sep 2025 09:00:00 -0400

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One hacked email could cost your business six figures (seriously!). Kacie Darden of Blue Pineapple Travel joins this episode to talk about cybersecurity in a way that actually makes sense for advisors. She explains why PCI compliance is a must, why investing in a paid VPN is worth every penny, and how cybersecurity insurance could be the thing that saves your business from a financial nightmare. She also shares tips on building stronger passwords, spotting phishing scams, and putting simple processes in place to protect your clients and your reputation. If the word “cybersecurity” usually makes your eyes glaze over, don’t worry, this conversation will change that. Tune in for relatable advice and easy steps you can put into action right away!

About Kacie Darden:

Kacie is an avid traveler and the passionate owner of her Marietta-based travel agency. With journeys to more than 60 countries across six continents (and Australia next on the list!), her love of exploration fuels everything she does. Whether she’s discovering a brand-new destination or finding fresh perspectives in a familiar place, Kacie brings that same curiosity and expertise to the experiences she curates for her clients. She loves sharing the world with her husband, identical twin boys, and extended family and friends — proving that travel is as much about connection as it is about adventure. With her blend of industry experience, personal passion, and sharp business insight, Kacie transforms travel dreams into memories that last a lifetime.

bluepineappletravel.com

Today we will cover:

(02:30) Meet Kacie: from ecologist to travel agency owner
(05:20) Blue Pineapple Travel’s 2.0 brick-and-mortar office
(08:00) Why cybersecurity matters for every advisor
(15:30) Understanding PCI compliance and VPNs
(21:45) Cybersecurity insurance
(32:00) Creating strong passwords; password manager recommendations
(37:00) How to recognize phishing scams before it’s too late

Download the Sales Call Roadmap

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149. Hot Take: Should You Bring On ICs

Fri, 19 Sep 2025 09:00:00 -0400

This week’s Hot Take comes from Niche member Megan, who’s debating a big agency growth move: bring on independent contractors or hire employees? Jennifer and Robin discuss the different aspects of both options starting from clarifying your long-term vision and navigating the legal/financial fine print to tackling the very real emotional side of building a team. You’ll hear strategies for protecting your brand, lightening your workload, and scaling smart (with some bonus insights from Agency Expansion Academy). Tune in to get the clarity you need for making the best decision for your business!

AGENCY EXPANSION ACADEMY - your complete, self-paced blueprint for building a dream team of pros, streamlining your operations, and unlocking the kind of growth that feels effortless and sustainable.

JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!

Previous Episodes Mentioned:

#41. What We'd Do Today If We Started Our Travel Business Over (Part 1)

#42. What We'd Do Today If We Started Our Travel Business Over (Part 2)

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148. How A Hotel Prepares for Your Client with Candice Berger

Tue, 16 Sep 2025 09:00:00 -0400

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Boutique hotels may look effortless on the outside, but behind the scenes they run on strategy, teamwork, and a relentless eye for detail. In this episode, Jennifer chats with Candice Berger, Director of Marketing at Voile D’or, who represents two of the industry’s remarkable hidden gems: Maison Hudson in New York and Maison Vi Laroi in Paris. Candice pulls back the curtain on what it truly takes to wow guests: from personalizing every stay and safeguarding client confidentiality to the nonstop hustle most people never see. You’ll learn why crystal-clear communication between advisors and hoteliers matters, how honesty sets the tone for unforgettable experiences, and why heartfelt service always beats cookie-cutter luxury. If you’ve ever wanted an insider’s look at how hotels craft stays that turn into stories, this episode has the secrets!

About Candice Berger:

Candice, a Taurus from the French Riviera, is based in Cannes and has spent the past 20 years in luxury hospitality crafting experiences where the smallest detail creates the biggest memory. Guided by her motto, “good is never enough,” she brings both passion and precision to everything she does. A proud mother to her two-and-a-half-year-old son, Andreas, and caretaker of a 14-year-old pug who still rules the house, Candice thrives on obsessing over details, thinking outside the box, and transforming stays into stories that guests take home. Today, she shares how teamwork and a creative mindset shape truly unforgettable moments.

Today we will cover:

(02:15) Candice’s journey Into luxury hospitality
(06:10) The dynamic world of boutique hotels and luxury travel
(08:40) Personalizing guest experiences for lasting memories
(13:55) Why travel advisors are essential partners for hoteliers
(21:45) Redefining VIP service: treating every guest like a VIP
(25:50) Creative approaches to tailored guest stays
(32:55) The hidden labor and “good war” behind flawless hospitality
(37:50) Service recovery: turning challenges into loyalty-building moments
(43:45) Post-stay connections and guest reflections

Download the Sales Call Roadmap

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147. Hot Take: Generating Leads When You're Not Gaining Traction

Fri, 12 Sep 2025 09:00:00 -0400

This week’s Hot Take answers a big question from Niche member Simone: how do you actually build a book of business as a travel advisor? Jennifer and Robin spill their best tips for finding your ideal audience, creating content that grabs attention, and showing up on social media where your potential clients already hang out. You’ll learn why leading with value builds leads, how clear messaging makes your brand unforgettable, and why consistency is your secret weapon. They also give their thoughts on creating smart partnerships, learning from others in the industry, and the referral power of happy clients. If you’ve been wondering how to turn conversations into clients and momentum into real growth, this Hot Take is packed with ideas you’ll want to steal!

JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!

Previous Episodes Mentioned:

#130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown

#87. How Your Brand Impacts Client Quality with Gray Ellender

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146. Turning Theme Park Travel Into A Luxury Experience with Lauren Quirk

Tue, 09 Sep 2025 09:00:00 -0400

Get ready for a fun and inspiring conversation with Lauren Quirk, Founder of Travel With Character®! Lauren is proof that theme park travel can be just as chic, seamless, and story-driven as a luxury FIT trip. From hand-picking resorts and tickets to crafting VIP tours and personalized itineraries, she and her team sprinkle creativity, precision, and a little magic into every detail. With her bubbly personality and entertainment background, Lauren shares how she went from Broadway stages to building a thriving agency. She talks about why she recently transitioned from independent contractors to an employee model, why charging planning fees is a must, and how she blends personality-packed social media with polished systems to create unforgettable client experiences. Ready to see theme park travel in a whole new light? This episode is packed with ideas, laughs, and a dose of Lauren’s contagious enthusiasm.

About Lauren Quirk:

Lauren is the Founder of Travel With Character®, a backstage production team for designing luxury family vacations. Over the past six years she has assembled a small team of creative women who guide today's discerning travelers who value personalized and attentive service over DIY booking methods. Lauren's education and background are in the performing arts, with a history on the off-Broadway stages of New York, and LA productions like "Grease Live! On Fox", and Comedy Central sketches. She now translates this creativity and storytelling into her travel business, crafting unique experiences for every client, helping them to embrace their own "main character energy." Lauren's innovative approach to travel industry marketing has not gone unnoticed. She has been a Travel Weekly Gold Magellan award recipient and a finalist in TravelAge West's Trendsetter Awards, celebrating her social media content. Her unique marketing signature includes creating comedic musical pieces related to travel, engaging audiences and inviting them into a world of exploration and enjoyment.

@travelwithcharacter

travelwithcharacter.com

Today we will cover:

(03:00) The story behind Travel With Character® and Lauren’s journey from Broadway to travel
(06:45) Why Lauren transitioned from independent contractors to employees for stronger brand consistency
(12:20) Best tools and software for planning Disney and theme park vacations
(18:45) Charging planning fees and demonstrating the value of professional expertise
(23:35) Offering concierge-level Disney services including Lightning Lanes and dining reservations
(28:35) Streamlining workflows to deliver a polished and seamless client experience
(31:45) How to collect client testimonials and Google reviews that build trust
(41:05) Expanding from theme park travel to international destinations
(44:50) Creating engaging social media content with musical parodies for marketing
(47:15) Lauren’s top advice for travel advisors: confidence, systems, and preparation

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145. Hot Take: What “Luxury Travel” Really Means in 2025

Fri, 05 Sep 2025 09:00:00 -0400

“Luxury” has officially become the most overused word in travel, and in this Hot Take, Robin and Jennifer are calling it out. They break down the Virtuoso 2025 Luxe Report, which reveals that travelers are taking fewer trips but spending more on immersive, meaningful experiences. They get candid about the pressure on advisors to chase ultra-high-ticket trips and why real success is not defined by a $100K price tag. They share strategies for carving out your own niche, whether that means high volume all-inclusives that keep clients coming back or bespoke itineraries that wow even the pickiest traveler. Plus, they give tips for networking with high-net-worth clients, positioning yourself as the go-to expert, and staying ready for the curveballs that come with serving luxury travelers. If you are tired of the “luxury” buzzword or struggling to stand out in a sea of sameness, this episode is your must listen!

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Listen to Episode 02: How We Graduated Our Clients & Increased Our Average Ticket Sales

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144. How To Be A Mentor In A Competitive Industry with Rebecca Alesia

Tue, 02 Sep 2025 09:00:00 -0400

Behind every thriving travel advisor is a mentor who believed in them first. In this episode, Rebecca Alessia, owner of Wonderology Luxury Travel Experiences and a Condé Nast Traveler Top Travel Specialist for 2023 and 2024, joins Jennifer to talk all things mentorship. Rebecca shares how her own mentors helped shape her success, why she’s passionate about paying it forward, and what makes mentorship so valuable in today’s fast-growing travel industry.

You’ll hear her take on the difference between mentorship and paid coaching, how fresh perspectives from new advisors keep the industry evolving, and why building a collaborative, supportive community benefits everyone. This conversation is full of tips, inspiration, and encouragement to help you step into the role of mentor and guide the next wave of advisors.

About Rebecca Alesia:

Rebecca’s earliest memories of travel include gliding through Venice on a gondola and savoring gelato by the Trevi Fountain, sparking a passion that carried her to five continents before her 21st birthday. From trekking Jordan’s deserts by camel to encountering gorillas in Rwanda, she’s found wonder and connection in every corner of the globe. Together with her husband, Sal, she’s made travel a family priority, raising their son Charlie with a deep appreciation for diverse cultures and shared adventures. A former attorney and current member of the Oyster Bay Zoning Board, Rebecca brings that same advocacy and precision to her work as founder of Wanderology, a boutique agency recognized by Condé Nast Traveler and SmartFlyer for excellence in luxury travel design. Based on Long Island’s North Shore, she balances her career with yoga, crossword puzzles, and life with Sal, Charlie, and their three mischievous dogs.

wanderology.com

Today we will cover:

(01:40) Rebecca’s journey from lawyer to travel advisor
(03:45) Why mentorship matters
(10:45) Navigating fees, valuing your time, and setting clear expectations
(18:20) Building meaningful mentorship relationships
(21:45) Finding mentorship opportunities in your community
(23:45) Why new talent keeps the industry innovative and energized
(28:20) Mentorship vs. coaching
(33:40) Protecting your time while still making an impact
(36:35) How mentors and mentees both grow from the relationship

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143. Hot Take: Low-Cost Marketing For Travel Advisors

Fri, 29 Aug 2025 09:00:00 -0400

Welcome to the new “Hot Take” series! Each Friday, Jennifer and Robin will bring you timely, bite-sized conversations designed to give travel advisors a little more insight, clarity, and connection heading into the weekend. No fluff, no filler, just real-time reactions to what’s happening in the industry and what their community needs most.

In this kickoff episode, they answer a question from Leonora, a luxury travel advisor looking to grow her social media reach without overspending. They share smarter, more sustainable strategies, like using turnkey tools to create a polished digital presence and repurposing high-quality content to boost SEO. They also recommend leveraging PR opportunities through articles, podcasts, and media features to expand reach without overspending. The episode wraps up with a fun invitation for listeners to submit their own questions and join the conversation!

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142. How To Be An Advocate For A Destination with Dr. Paige Viren

Tue, 26 Aug 2025 09:00:00 -0400

What does it really mean to advocate for the destinations you send clients to? Dr. Paige Viren, an accomplished leader in sustainable tourism, shares why sustainability goes far beyond protecting the environment. From cultural preservation and economic equity to social responsibility and overtourism, she breaks down the many layers of sustainability and how they directly impact travelers and the communities they visit. Learn how sustainable choices don’t have to negatively impact or overcomplicate itineraries, and how clearly expressing your commitment to sustainability can actually help you attract like-minded clients. Plus, Dr. Viren shares her thoughts on responsible tipping, supporting locals, and engaging authentically with communities. This conversation will inspire you to think bigger about your role as a sustainability advocate and empower you to create more meaningful travel experiences for your clients!

About Dr. Paige Viren:

Dr. Paige P. Viren serves as the Executive Director of the Sustainable Hospitality & Tourism Management Program in the College of Business at California State University, Monterey Bay. With over 16 years of experience in tourism research, Dr. Viren’s expertise spans consumer behavior, adventure travel, and sustainable community-based tourism. Her contributions to the Adventure Travel Trade Association (ATTA) helped shape the definition of adventure travel, and she has collaborated with the United Nations World Tourism Organization (UNWTO) to develop global climate action strategies in tourism.

Resources:

Today we will cover:

(02:15) Meet Dr. Paige Viren; from travel agent to sustainable tourism leader
(06:45) What sustainability really means in travel
(10:20) How to address and avoid overtourism
(15:45) The travel advisor’s role in shaping sustainable experiences
(21:50) Animal tourism and making ethical choices
(23:35) Local sustainability practices that make a real impact
(29:45) Choosing intentional gifts and souvenirs that support locals
(34:15) Strategies and resources for advisors; GSTC and Travel Unity
(36:25) Responsible tipping and supporting local economies

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141. How To Take A Break From Your Business

Tue, 19 Aug 2025 09:00:00 -0400

Whether it’s for maternity leave, a medical emergency, or just a much-needed reset, taking a break from your business can feel overwhelming. In this highly requested episode, Robin and Jennifer share strategies to help you step away without losing momentum! They talk about how to prepare for both planned and unexpected absences, from building detailed timelines and communicating with clients early, to creating emergency plans and documenting your processes. You’ll learn why an abundance mindset is key, how to re-enter your business smoothly, and ways to make sure your finances can handle time away. Whether you’re facing a big life change or simply want the peace of mind that comes with being prepared, this conversation will help you put a leave plan in place that keeps your business strong no matter what life throws your way!

Download the SOP Template & Checklist: https://www.tiquehq.com/sop?utm_source=podcast&utm_medium=shownotes&utm_campaign=podcast+traffic

Today we will cover:

(02:10) The reality of stepping away from your business
(04:20) How to keep a professional reputation and client trust during absences
(08:15) Common life events that require time away and how to navigate them
(14:40) Preparing for an extended leave; building timelines, communicating with clients, and delegating tasks
(28:05) How to create an emergency plan; creating systems and processes
(32:35) Re-entering the business and reassessing priorities
(38:10) How preparation strengthens your business and builds long-term resilience
(40:40) Bloopers

Also mentioned in the episode:

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140. Behind The Scenes Of A Host Agency with Keith Waldon

Tue, 12 Aug 2025 09:00:00 -0400

Ever wondered what really goes into running a high-performing host agency? Keith Walden, founder of Departure Lounge, shares how he built a values-driven agency that empowers over 320 advisors across 13 countries and why mentorship, collaboration, and kindness are non-negotiables. With nearly four decades of experience, Keith reveals the secrets behind Departure Lounge’s explosive growth, what he looks for in advisors and partners, and how he’s blending innovation with human connection to build a business on track to exceed $500 million in annual sales.

About Keith Waldon:

A native Texan, Keith Waldon began his career in luxury travel while still in college in Dallas as an intern for Rosewood Hotels, where he continued his career as a marketing manager after graduating from Southern Methodist University. Keith later spent 16 years as a senior executive for the international luxury travel network Virtuoso, where creating the Virtuoso brand and elevating the awareness of travel advisors were among his accomplishments. With 27 years in the luxury travel industry, Keith launched Departure Lounge in 2013, first as a specialty retail storefront travel agency. Since then, the agency has organically grown into an international luxury host travel agency with more than 320 travel advisors reaching more than $340 million in annual sales in 2024. Keith was voted Most Innovative Travel Advisor by the Virtuoso network in 2019. He is honored to be featured on Travel+Leisure Magazine’s A-List of travel experts as a family and Italy travel specialist, and he serves on the magazine’s Advisory Board. He also serves on advisory boards for Marriott luxury brands, Hilton luxury brands, IHG luxury brands, Corinthia Hotels, Lindblad Expeditions, Truevail and the British Virgin Islands. Keith now calls northwest Tuscany home, where he is renovating an old estate built between 1550 and 1700.

kwaldon@departurelounge.com

DepartureLounge.com

Download the Launch Checklist: https://www.tiquehq.com/launch?utm_source=podcast&utm_medium=shownotes&utm_campaign=podcast+traffic

Today we will cover:

(02:00) Keith’s journey from college internship to luxury travel leader
(04:30) The birth of Departure Lounge and the innovative model behind its success
(14:20) Keith’s approach to mentorship, community building, and advisor empowerment
(22:30) How to grow a host agency without losing the human touch
(30:15) How transparency and trust drive long-term success
(36:20) How Departure Lounge structures earnings and supports advisor success
(44:35) Why education and mentorship are the core business strategies
(51:45) Keith’s board involvement; advocating for advisors on a global level

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Check out Moxie & Fourth: Email marketing for travel advisors

139. Why You Need A True Operations Strategy To Scale with Melissa Franks

Tue, 05 Aug 2025 09:00:00 -0400

If you have ever felt like you’re the glue holding your business together or that stepping away for even a day would send everything into chaos, this conversation is a must listen! Jennifer and Robin are joined by seasoned business strategist, Melissa Franks, to unpack one of the most important and often overlooked pieces of sustainable growth: operational strategy. Melissa has even served as their own Fractional COO, guiding them through tough decisions and intentional enhancements within Tique. In this episode, she shares how to spot the red flags that your business is stuck in survival mode, the difference between running your business and being run by it, and how to build a business that scales without sacrificing your sanity. Plus, you’ll walk away with tools you can implement today to set yourself up for long term growth!

About Melissa Franks:

Melissa is a seasoned business strategist, Fractional COO, podcast host and speaker, and transformation leader with a track record of scaling businesses and driving operational excellence with a people-first approach that mobilizes teams for unprecedented results. A former Fortune 500 executive and OnCon Icon “Top 100 COO” Winner (2022-2024), she has led billion-dollar IT transformations, M&A initiatives, and revenue growth strategies, blending corporate expertise with small business agility. As the founder of On Call COO, she empowers female entrepreneurs by optimizing operations and increasing profitability with her knack for helping business owners break through growth plateaus, implement scalable strategies, and build profitable, sustainable companies. Passionate about women in leadership and business innovation, Melissa is also an advocate for high-performing women, helping them design lives they love while achieving balance and success. She is a strong voice for domestic violence awareness and family court reform. When not strategizing, she enjoys running, traveling, and cheering on her three sons at their sporting events.

melissafranks.com

instagram.com/melissa_franks

Download the SOP Template & Checklist: https://www.tiquehq.com/sop?utm_source=podcast&utm_medium=shownotes&utm_campaign=podcast+traffic

Today we will cover:

(02:10) Melissa’s background; from corporate to Fractional COO
(04:30) Why operational strategy is the secret to sustainable growth
(13:35) The mindset shift from scrappy to strategic
(20:40) The four pillars every business needs to define
(28:20) How to find out where your time and energy is really going
(33:50) Separating your personal identity from your business
(39:30) People, process, and tech; the trifecta of operational success
(47:50) Building a business that works for you

Also mentioned in the episode:

JOIN THE NICHE COMMUNITY

VISIT THE TEMPLATE SHOP

EXPLORE THE PROGRAMS

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:

Check out Moxie & Fourth: Email marketing for travel advisors
Stay cool this summer with Cozy Earth! Cozy Days Discount: Get 40% off with code COZYTIQUE from August 05-12

138. Client Experience Series: In-Destination Management & Post Travel Follow Up

Tue, 29 Jul 2025 09:00:00 -0400

This episode wraps up the Client Experience Summer Series with a deep dive into in-destination management and post travel follow-up. Robin and Jennifer share strategies for setting healthy boundaries with clients while they're traveling, so you can deliver high-touch service without feeling glued to your phone. From crafting a powerful pre-travel email to offering in-destination communication as a premium service, you'll hear how to create a smooth client experience that doesn't sacrifice your sanity. They also talk through the best ways to gather feedback post-trip, including how to time your requests for testimonials and turn client praise into content that builds trust and attracts new business.

Download the Tech Stack Checklist: https://www.tiquehq.com/tech-stack?utm_source=Podcast+Episode+138&utm_medium=Podcast+Shownotes&utm_campaign=Tech+Stack

Today we will cover:

(02:10) What to include in your final email
(05:45) Setting client expectations and communication
(10:10) Handling high-risk trips and pre-departure calls
(14:25) In-destination communication strategies
(22:45) When and how to offer premium services and upgrades
(28:40) Why the timing of your feedback request matters
(32:20) How to ask for a testimonial
(36:55) Ways to repurpose client feedback

Also mentioned in the episode:

JOIN THE NICHE COMMUNITY

VISIT THE TEMPLATE SHOP

EXPLORE THE PROGRAMS

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:

Check out Moxie & Fourth: Email marketing for travel advisors
Stay cool this summer with Cozy Earth! Cozy Days Discount: Get 40% off with code COZYTIQUE from July 29-August 05

137. Client Experience Series: Confirming & Nurturing The Booking

Tue, 22 Jul 2025 09:00:00 -0400

One of the most overlooked parts of the client experience actually happens after they say yes to the proposal. In this episode, Robin and Jennifer break down what to do the moment a client gives the green light. From confirming bookings and managing approvals to protecting your business and setting up a strong nurture sequence, they share how to create a smooth, streamlined journey all the way to departure day. You’ll hear how they built a system that blends automation with personalization, so clients feel genuinely cared for without you being glued to your inbox. They also discuss must-dos like travel insurance education, real-time communication with DMCs, and the importance of structured workflows and documentation. Whether you're refining your backend systems or elevating your client touchpoints, this episode is packed with strategies to keep clients informed, excited, and ready to book with you again!

Download the 5 Plug-And-Play Email Templates: https://www.tiquehq.com/emails?utm_source=Podcast+Episode+137&utm_medium=Podcast+Shownotes&utm_campaign=5+Free+Emails

Today we will cover:

(01:55) The client approval process: balancing flexibility with urgency
(12:40) Travel insurance: how to educate and inform your clients
(21:00) Best practices for secure deposits
(27:30) What to include in a strong booking confirmation email
(32:20) Managing client approvals and setting clear expectations
(36:40) Creating structured workflows for smoother operations
(46:30) Final thoughts on keeping clients happy from “yes” to takeoff

Also mentioned in the episode:

JOIN THE NICHE COMMUNITY

VISIT THE TEMPLATE SHOP

EXPLORE THE PROGRAMS

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:

Check out Moxie & Fourth: Email marketing for travel advisors
Stay cool this summer with Cozy Earth! Cozy Days Discount: Get 40% off with code COZYTIQUE from July 22-29

136. Client Experience Series: The Proposal

Tue, 15 Jul 2025 09:00:00 -0400

Creating a travel proposal is more than plugging numbers into a spreadsheet. It’s about telling a story your client wants to step into. In this episode, Jennifer and Robin share how to create proposals that feel like an experience from start to finish. Learn how to ask the right intake questions, tailor your recommendations with confidence, and choose suppliers that align with your client’s vibe while streamlining your backend workflow. You’ll also hear how to use itinerary builders and Loom walkthroughs to add a personal touch, plus tips for setting clear expectations, managing revisions, and keeping timelines on track without burning out. If you're ready to turn your proposals into seamless, sellable experiences, this episode is your behind-the-scenes blueprint!

Download the free Client Onboarding Guide: http://tiquehq.com/client-onboarding?utm_source=Podcast+Episode+136&utm_medium=Onboarding+PDF&utm_campaign=Client+Onboarding+Guide+Freebie

Today we will cover:

(01:50) Choosing suppliers that support both the client and your workflow
(08:10) Understanding client priorities; budget vs. experience
(14:40) Auditing and presenting the proposal
(21:20) How to present the proposal with visuals and itinerary tools
(28:45) Using Loom walkthroughs for a personalized touch
(38:40) Setting timelines and managing client expectations
(40:50) Following up, minimizing revisions, and knowing when to walk away

Also mentioned in the episode:

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

135. Client Experience Series: The Intake Call

Tue, 08 Jul 2025 09:00:00 -0400

Your intake call isn’t just a casual chat. It’s your power move. In this episode, Jennifer and Robin share why this second step in your client experience journey can make or break your ability to close the sale. They explain how to lead with confidence, ask thoughtful questions that uncover what your clients really want, and position yourself as the expert from the very first conversation. You’ll also learn how to use tech tools like AI to stay fully present while capturing key details without missing a beat. Plus, hear how creating a clear structure for your call helps set expectations, build trust, and make it easier to introduce your planning fee with ease. If you’re ready to turn more inquiries into booked clients, this episode is a must-listen!

Download the free Intake Call Guide: https://www.tiquehq.com/sales-call?utm_source=Podcast+Episode+135&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call

Today we will cover:

(01:40) Why the intake call matters is the key to closing the sale
(09:30) How to prepare with confidence and establish your authority
(11:30) Objection handling tips
(18:20) Using AI for client interactions and digital note-taking
(26:20) Building strong client relationships from the first call
(28:45) How to structure an effective intake call and lead with confidence
(36:40) How to introduce your planning fee without awkwardness
(40:05) Collaborating with suppliers to enhance your destination knowledge

Also mentioned in the episode:

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

134. Client Experience Series: The Inquiry

Tue, 01 Jul 2025 09:00:00 -0400

In the kickoff episode of this year’s summer series, Robin and Jennifer take a closer look at the inquiry phase, the first step in the client journey and a powerful opportunity to set the tone for a high touch, personalized experience. Rather than viewing the inquiry form as just a lead filter, they reframe it as the beginning of the onboarding process. This attracts dream clients, sets expectations, and lays the foundation for lasting relationships! Learn how to design strategic inquiry forms that are both efficient and engaging, tailored to the unique preferences of different client types. From incorporating creative, emotion driven questions to using interactive tools like quizzes, this episode offers fresh ideas for turning a routine form into a meaningful brand touchpoint. Hit play and get inspired to elevate your client experience starting from the very first interaction!

Today we will cover:

(02:50) Understanding client experience vs. service
(04:50) Rethinking the inquiry phase; creating inquiry forms
(09:10) Tailoring forms to fit your audience
(12:55) Adding personality and creativity to your questions
(21:45) Setting expectations and creating boundaries early
(35:00) Using quizzes and interactive tools to vet for fit

Mentioned in the episode:

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

133. Running a Business That Doesn't Run You with Lizzie Alex

Tue, 24 Jun 2025 09:00:00 -0400

If your business is leaving you drained, this episode might be the reset you need! Lizzie Alex, Senior Travel Advisor and Director of the D.A. Luxury Travel team, shares how she’s helped build a business that works for her, not the other way around. She breaks down the systems, tools, and mindset shifts that have helped her create structure, avoid burnout, and deliver high-level service without being constantly “on.” From using platforms like Asana and TripSuite to outsourcing energy-draining tasks, Lizzie shows how efficiency and balance can work hand in hand. She also shares how setting clear boundaries (from office hours to package scope) not only protects your time but enhances the client experience. Plus, you’ll hear her best tips for rolling out new processes and fees with confidence and ease. If you’re feeling overwhelmed or like your business is running you, this episode is the permission slip you need to build a business that honors your life, not just your to-do list!

Connect with Lizzie Alex:

With a passion for crafting unforgettable experiences, Lizzie Alex has made her mark in the world of luxury travel and event planning. As the Senior Travel Advisor and Director of the esteemed D.A. Luxury Travel team, Lizzie curates personalized and immersive journeys that push the boundaries of traditional travel. By understanding each client's unique preferences, Lizzie weaves together seamless itineraries that unlock access to hidden gems and "non-googleable" experiences. As a distinguished member of the 1000 Club, an elite collective of the world's most influential travel advisors, and most recently named as one of Conde Nast Traveler 2025 Top Travel Specialists, Lizzie continues to redefine the art of travel.

daluxurytravel.com

instagram.com/lizzieealexx

Today we will cover:

(02:30) Meet Lizzie and the mission behind D.A. Luxury Travel
(05:45) Building a business that works for you
(08:30) Setting boundaries and how to communicate them to clients
(18:50) How Lizzie’s team documents internal processes for smoother operations
(21:55) Why outsourcing is an investment, not an expense
(29:05) Offering tiered services and protecting your time through clear packages
(35:00) Educating clients about new processes and changes
(37:45) Advice for building a business that supports your life

→ CLIENT ONBOARDING CHECKLIST: https://www.tiquehq.com/client-onboarding?utm_source=Podcast+Episode+133&utm_medium=Podcast+Shownotes&utm_campaign=Client+Onboarding

A streamlined, step-by-step process to wow your clients from the moment they inquire until they return home raving about your expertise!

Also mentioned in the episode:

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

132. Organically Growing A Team Of Advisors with Sarah Fazendin

Tue, 17 Jun 2025 09:00:00 -0400

What does it really take to build a high-performing team in the travel industry? Sarah Fazendin, founder of Videre Travel, spills it all. From solo advisor to visionary team leader, she shares the exact strategies that helped her scale with intention without sacrificing quality or cohesion. In this episode, you’ll learn how Sarah sets clear expectations, builds a strong company culture, and hires for more than just experience. She breaks down her onboarding process, her approach to outsourcing backend tasks, and how she keeps her team focused on what they do best: creating unforgettable travel experiences. You’ll also hear how she transitioned her advisors under one brand, fosters camaraderie, and screens for the right fit as she continues to grow. It’s an honest, behind-the-scenes look at building a team that’s aligned, empowered, and built to last!

Connect with Sarah Fazendin:

Sarah founded Videre Travel in 2015 with a bold vision: to transform travel into a collection of life's most extraordinary moments. Today, she leads a powerhouse team of luxury travel specialists and a global network of elite partners, all dedicated to crafting seamless, one-of-a-kind journeys for discerning travelers. Before launching Videre Travel, Sarah spent nearly two decades at the forefront of luxury travel—curating high-end African safaris, collaborating with the continent’s top camps and lodges, and pioneering groundbreaking wildlife experiences that redefined the meaning of luxury adventure. Her expertise has earned her regular features in leading international media, including NPR's Marketplace and Bloomberg. Since 2020, she has been recognized annually as a Top Travel Specialist by Condé Nast Traveler, a testament to her influence in the world of luxury travel.

videretravel.com

Today we will cover:

(02:15) Sarah’s journey from solo advisor to team leader
(06:50) Hiring during the pandemic: why experience mattered
(10:40) What Sarah looks for when hiring new team members
(16:00) Hiring independent contractors vs. W2 employees
(24:05) Identifying red flags in interviews
(29:25) How Sarah fosters a strong, unified company culture
(34:05) Outsourcing backend tasks; onboarding processes
(47:45) Shifting your focus from clients to your team

→ PLUG-AND-PLAY JOB DESCRIPTIONS: http://tiquehq.com/job-descriptions?utm_source=Podcast+Episode+132&utm_medium=Job+Description+PDF&utm_campaign=4+Plug+%26+Play+Job+Descriptions+Download

Grab these job descriptions, tweak them to fit your business, and start building a team that lets you step into your actual CEO role!

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

131. Is A Membership Model Right For Your Travel Business? with Stephanie Malakie

Tue, 10 Jun 2025 09:00:00 -0400

Stephanie Malakie, founder of Empress Travel Club, discusses a business model that’s gaining serious traction in the luxury travel world: memberships! The same concept behind your favorite wine club or go-to subscription service is now helping travel advisors lock in dream clients and keep them for the long haul. Stephanie shares why today’s ultra-wealthy travelers are craving more than just beautiful vacations. They’re looking for trusted partners who get them, know their preferences before they say a word, and can pull off flawless, one-of-a-kind experiences all year long. You’ll hear the magic behind her high-touch approach, how she structures her membership model without overcommitting, and how to grow your client base through authentic relationships and high-value referrals. If you’re curious about adding more exclusivity, ease, and long-game strategy to your business, this episode is a must-listen!

Connect with Stephanie Malakie:

Growing up on the west coast of Canada with a family who loved to travel, Stephanie developed an appreciation for international destinations from a young age. Her early adventures to places like Egypt, Europe, Central America, and Asia ignited her passion for exploring the world. After completing her degree in Business Management from the University of British Columbia in Canada and the University of Melbourne in Australia, Stephanie moved to Hawaii. There, she joined a management program at Four Seasons Resorts, working across various operational hotel management roles. She eventually managed a VIP client program for years before transitioning to a luxury travel agency and concierge firm. After gaining further experience in the industry, Stephanie founded Empress - a company catering to discerning clients looking for seamless, unique and luxurious travel experiences across the globe. She is based in Kona, Hawaii leading a team that spans from Hawaii to Portugal, allowing Empress to provide 24 hour client coverage.

empresstravelclub.com

Today we will cover:

(02:55) Stephanie’s background; building Empress Travel Club
(08:10) The psychology behind membership models
(14:35) Why luxury clients are drawn to membership models
(22:30) Structuring a membership model; pricing and services
(32:40) Navigating the points game
(40:00) Project management systems and tools; building a strong team
(47:45) Handling high-stakes situations
(53:40) Tips for positioning yourself in front of ultra-high-net-worth clients

SOP TEMPLATE & CHECKLIST: http://tiquehq.com/sop?utm_source=Podcast+Episode+131&utm_medium=SOP+PDF&utm_campaign=SOP+Checklist+Freebie

Consider this your secret weapon for creating clear, step-by-step processes that eliminate guesswork, save time, and make delegation effortless.

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

@TiqueHQ

130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown

Tue, 03 Jun 2025 09:00:00 -0400

Followers are great, but clients pay the bills! Katie Brown, founder of Hey Party People and a top-performing agent at Travelmation, tackles a question so many travel advisors and business owners wrestle with: How do you actually turn followers into clients? In this episode, Katie shares how she went from joining the travel industry to fund her son’s adoption to building a $7M business in just five years. She dives into the strategies behind her success like using personal storytelling, authentic branding, and strategic content to grow an engaged Instagram audience of over 50,000. You’ll hear how she blends lifestyle and travel, why showing up as yourself is a business superpower, and how short-form video helps her turn online visibility into real sales. Whether you’re a travel advisor or online business owner looking to grow your audience and your revenue, Katie’s insights will help you ditch the algorithm obsession and start building trust that actually converts!

Connect with Katie Brown:

heypartypeople.travel

Instagram: @itskatiejobro

Today we will cover:

(02:35) Katie’s journey into the travel industry
(06:25) Why personal storytelling is her secret weapon for connection
(12:05) Instagram vs. Facebook: how she tailors content for each platform
(20:15) Using Facebook groups to connect with potential clients
(27:10) Engaging different audiences through relatable, everyday content
(34:00) Creating content that connects: hooks, videos, and authentic value
(44:40) Showing up as yourself and not hiding behind the business

TECH STACK CHECKLIST: http://tiquehq.com/tech-stack?utm_source=Podcast+Episode+130&utm_medium=Tech+stack+PDF&utm_campaign=Tech+Stack+Freebie

Download the foolproof guide to the only tools you need to streamline your workflow, cut your admin time in half, and run your business like a well-oiled machine.

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

@TiqueHQ

129. Why Letting Go Might Be The Smartest Growth Move You Make with Lindsey Epperly

Tue, 27 May 2025 09:00:00 -0400

Ever feel like your business can’t grow unless you’re in control of everything? Think again! Lindsey Epperly, Founder and Chairwoman of Jetset World Travel, shares how stepping back can actually unlock your next level of success and why letting go is a power move, not a setback. From starting in the travel industry at 19 to building a multimillion dollar company and eventually stepping down as CEO, Lindsey’s journey is full of lessons on growth, leadership, and evolution. She dives into the mindset shifts required to scale, including recognizing when fresh leadership is needed and how to navigate imposter syndrome as you transition from founder to visionary. If you’re growing, pivoting, or reevaluating your role, this conversation is your reminder that sometimes the smartest move is stepping back so your business can leap forward.

Connect with Lindsey Epperly:

jetsetworldtravel.com

Who Made You the Boss?

o-nr.org

Today we will cover:

(03:50) Lindsey’s journey from teen travel advisor to entrepreneur
(11:25) The mindset shift needed when going from solo operator to team leader
(15:00) The power of mentorship and defining your owner’s intent
(19:30) How Lindsey acquired Jetset World Travel
(22:20) Finding inspiration in your industry and building a network
(29:45) Navigating Imposter syndrome during major transitions
(39:30) What it really means to be a CEO
(44:35) Stepping away from the CEO role and embracing new opportunities

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

128. The Parallels Between Project Management & Travel Advising with Cara Donleavy

Tue, 20 May 2025 09:00:00 -0400

What do construction sites and luxury vacations have in common? A lot more than you’d think! This episode explores the parallels between project management and travel advising with Curated by Cara founder and Travel + Leisure Rising Star, Cara Donleavy. Cara shares how her background managing multi-million dollar construction sites laid the foundation for her booming luxury travel business. From timelines and budgeting to risk management and client communication, she brings a project-based mindset to every itinerary she creates, ensuring each trip runs as seamlessly behind the scenes as it feels to her clients. Hear how she transitioned from part-time to full-time advisor, the systems and tools that keep her business running smoothly, and how she approaches budgeting, boundaries, and scaling with intention. Press play to learn why every trip deserves a project plan, and how that mindset can take your business to the next level!

About Cara Donleavy:

Cara is the founder and proud owner of Curated By Cara, a luxury travel company specializing in bespoke itinerary design. Since launching her business in 2022, she has been dedicated to crafting unforgettable experiences tailored to each traveler’s unique style and preferences. Based in Boston, MA, Cara works with families, couples, and groups to curate dream vacations that are seamless, inspiring, and stress-free. At Curated By Cara, the mission is simple: take the stress out of travel planning and replace it with pure excitement. The team handles all the details—research, booking, and beyond—specializing in luxury accommodations and thoughtfully curated experiences you won’t find just anywhere.

curatedbycaratravel.com

@curatedbycaratravel

Today we will cover:

(04:30) How project management laid the groundwork for a travel business
(07:20) Applying timelines, budgets, and structure to luxury itineraries
(19:40) Risk management in travel; planning for the unexpected
(21:15) Cara’s client communication process
(28:25) Handling client pushback and setting expectations
(33:50) Attracting and working with high-profile clients
(36:10) Implementing boundaries
(40:25) Recommended tools: CRMs, branding, and automation that support growth
(42:45) Growing your team and building a scalable business
(46:40) Balancing creativity and processes

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

127. How Niching Down Can Actually Increase Your Profit with Lori Gold

Tue, 13 May 2025 09:00:00 -0400

→ Sun & Sand Client Communication Templates: Your go-to workflow for smooth, stress-free beach and all-inclusive bookings.

Ever feel like you’re trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori’s story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you’ve ever wondered whether it’s worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way).

About Lori Gold:

Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client’s experience—and she’s on a mission to make that possible for as many advisors as she can.

Facebook group: facebook.com/groups/theresortsoftherivieramaya

Mexperts: exploremoremexico.com/mexperts-membership

Mexican Caribbean 101:

exploremoremexico.com/offers/T7WSDFks/checkout

exploremoremexico.com/offers/MP3KunVM/checkout

Today we will cover:

(02:20) A free trip that changed everything; specializing in riviera maya
(09:40) Why specializing makes your life so much easier
(17:05) Getting first-hand experience; resort visits, excursions & local know-how
(25:15) The Mexperts community and resources for advisors
(30:10) Streamlining with custom workflows to ensure efficiency
(33:05) Establishing trust through deep destination expertise
(40:10) Tips for niching down and growing your travel business

DEFINING YOUR DREAM CLIENT GUIDE

A free workbook designed to help travel advisors define, attract, and convert more of your dream clients!

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

126. What Your Brand Colors Are Saying To Your Potential Clients with Amandolin Webb

Tue, 06 May 2025 09:00:00 -0400

Colors do more for your brand than just look pretty. Amandolin Webb of Smeuse Studio dives into the psychology of color and how it plays a major role in creating emotional connections, influencing perception, and building trust with your ideal audience. You’ll learn what different colors say about your brand, how to build a cohesive palette that aligns with your business goals, and the biggest mistakes to avoid when choosing your colors. Whether you're picking a palette for the first time or refreshing your brand visuals, this conversation will help you make intentional, strategic choices that leave a lasting impression. From choosing your anchor and accent colors to understanding what color actually signals to your audience, Amandolin breaks it all down in a way that’s easy to understand and fun to apply!

About Amandolin Webb:

Amandolin is the founder of Smeuse Studio, a boutique branding and web design studio helping travel advisors and creative entrepreneurs show up with clarity, confidence, and style. Formerly the Creative Director at Tique, she now brings over a decade of design experience into her signature semi-custom and custom services—making high-end branding feel streamlined, strategic, and actually enjoyable. Think of her as your design-savvy big sister—here to cut through the chaos and help build an online presence you’re proud of.

smeusestudio.com

Today we will cover:

(04:45) Understanding color psychology
(11:25) The basics of color theory; complementary, analogous, and triadic palettes
(16:30) How to choose your brand’s anchor, supporting, and accent colors
(20:30) Aligning your color palette with your brand values and audience experience
(25:00) Mistakes to avoid when choosing brand colors
(28:35) Case studies in effective branding; Go With Gray Travel, Abby Away Travel, Your Travel Joy
(34:40) Current branding trends in the travel industry

Listen to Previous Episodes:

11. How To Define Your Dream Client & Why It's Important For Your Travel Brand with Amandolin Webb (Part 1)

12. Using Proper Branding To Attract Dream Clients with Amandolin Webb (Part 2)

16. The Importance Of Building An Authentic Brand with Amandolin Webb

DEFINING YOUR DREAM CLIENT GUIDE

A free workbook designed to help travel advisors define, attract, and convert more of your dream clients!

JOIN THE NICHE COMMUNITY

An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP

Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS

Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

125. Why Your Workflows Need Personalization

Tue, 29 Apr 2025 09:00:00 -0400

A seamless client experience doesn’t happen by accident - it’s built with intention. Tique’s Workflow Manager, Ashlyn Puckett, shares why niche workflows are the key to delivering personalized journeys that impress at every step. From Disney vacations and destination weddings to luxury cruises, you’ll learn how to tailor your systems to different trip types, master strategic timing, and use touchpoints and feedback to build lasting trust. Ashlyn also breaks down how to balance automation with personal connection, avoid common workflow pitfalls, and audit your client experience to ensure every detail aligns with your goals. Whether you're refining your processes or starting fresh, this conversation will help you create workflows that feel effortless for you and your clients!

Listen Episode 115: How Buyer Psychology Is Changing (& What To Do About It)

Explore Tique’s Client Communication Templates.

Today we will cover:

(01:15) Understanding buyer psychology; how client expectations have shifted post-2020
(05:10) Utilizing niche workflows to create personalized, standout client experiences
(10:00) Client-type workflows vs destination-based workflows
(14:00) Quick workflow audit; how to check if your touchpoints align with your goals
(22:55) Tailoring workflows by trip type: Disney, destination weddings, cruises, and more
(30:30) New workflow addition at Tique: all-inclusive sun-and-sand getaways
(33:15) Common workflow mistakes to avoid
(37:30) Bloopers

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Self-paced style courses for the modern travel advisor.

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124. How To Break Into Selling African Safaris with Clint Saint

Tue, 22 Apr 2025 09:00:00 -0400

Learn how to confidently break into a new niche - specifically the wild world of safari travel! In this episode, Clint Saint, owner of Live Life African Safari Getaways, shares how travel advisors can successfully enter the safari market without needing to be experts in every detail. From building strong supplier partnerships to setting client expectations and marketing with heart, this conversation walks through what it really takes to sell unforgettable African adventures. You'll learn how to navigate emotional experiences like the Great Migration, why FAM trips are helpful but not required, and how to position yourself as the go-to expert for clients seeking once-in-a-lifetime trips. If you’re ready to expand your travel offerings and bring Africa’s magic to your clients, this one’s for you!

Connect with Clint Saint:

livelifesafaris.com

Today we will cover:

(03:00) Clint's background and journey into the safari travel niche
(05:40) Why advisors should lean on experienced suppliers
(10:00) How to confidently sell safari without first-hand experience
(12:30) Talking budgets, logistics, and the value of safari travel
(21:00) Addressing sensitive experiences like predator-prey sightings
(27:05) How to position yourself and inspire clients through storytelling
(40:00) FAM Trips; Clint’s take on learning through partners vs. firsthand experience
(45:00) The lasting impact of Africa

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123. How To Get A Client To Commit To A Budget with Courtney Gardner

Tue, 15 Apr 2025 09:00:00 -0400

Budget discussions with clients aren’t always easy, but what if they didn’t have to be so awkward? Courtney Gardner, founder of Fisher and Stout, unpacks how travel advisors can confidently navigate those tricky money conversations while building trust and delivering unforgettable experiences. With a 99% referral rate, she walks through how she sets the tone from the very first call, focusing on how clients want to feel on their trip and not just what they want to spend. Learn how to handle misaligned expectations with grace, educate clients on the value of what they're getting, and use transparent pricing as a trust-building tool. If you’ve ever struggled with vague budgets or felt stuck when clients dream big but spend small, this conversation is the clarity you’ve been craving.

About Courtney Gardner:

Courtney is the founder of Fisher & Stout Travel, a boutique travel advisory specializing in custom, high-end experiences. Born and raised in Idaho, Courtney spent 20 years working in theatre and film, honing her ability to craft compelling narratives—something she now brings into the world of travel. She doesn’t just plan trips; she designs immersive stories, using a mix of meticulous planning and gut instinct to create journeys that feel effortless yet extraordinary. After starting Fisher & Stout in Arkansas, she’s built a reputation for curating seamless, meaningful travel experiences that allow her clients to discover the world in a way that’s uniquely their own.

fisherandstout.com

Today we will cover:

(03:00) From theater and film to luxury travel
(07:00) How unclear budgets lead to misaligned expectations
(10:15) The initial call; focusing on feelings instead of numbers
(18:30) How to suggest alternative destinations without disappointing clients
(21:15) The art of language in client communication
(28:20) Building trust and long-term client relationships
(34:20) Why conversation always trumps transaction

JOIN THE NICHE COMMUNITY

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Create an enjoyable booking experience for every one of your travel clients.

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Self-paced style courses for the modern travel advisor.

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122. Why You Need Community To Be Successful In Travel

Tue, 08 Apr 2025 09:00:00 -0400

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What if the key to unlocking your next level isn’t just strategy but connection? In this episode, Robin and Jennifer discuss five key reasons why every travel advisor needs a strong community around them. From increasing your income and accessing exclusive opportunities to finding mentorship and preventing burnout, surrounding yourself with the right people can truly transform your business. You’ll hear surprising stats (like how connected advisors earn 26% more!) and insights on how community builds credibility, trust, and long-term success. Plus, get an inside look at the Niche Community - a supportive space designed specifically for driven advisors like you. Because here’s the truth: business isn’t meant to be navigated alone. Tune in and find out why community might just be your most valuable business asset!

Today we will cover:

(02:10) Advisors with strong networks earn 26% more
(08:45) Elevating your reputation through industry involvement
(16:25) How exclusive deals and opportunities give you a competitive edge
(21:15) Gaining confidence and empowerment through experiences and resources
(23:00) The mentorship effect; growing 40% faster with the right guidance
(25:25) Investing in yourself and your business
(30:30) Overcoming burnout; the power of emotional support in community
(36:35) Benefits of joining Niche: live training from industry experts, thematic monthly content, and invaluable networking opportunities

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121. How to Enhance Your Client’s Celebrations with Jim Augerinos

Tue, 01 Apr 2025 09:00:00 -0400

What makes a trip truly unforgettable? Celebrations! Whether it's a honeymoon, anniversary, or a milestone birthday, these moments deserve more than a standard itinerary. Jim Augerinos (also known as Mr. Honeymoon) has built a reputation for crafting extraordinary, personalized experiences. In this episode, he shares the secrets behind making clients feel special - through thoughtful details, deep understanding of their vision, and surprise touches that turn a trip into a cherished memory. From personal touches to unforgettable surprises, learn how to enhance your client’s celebrations and create trips that leave a lasting impact!

About Jim Augerinos:

Jim, also known as Mr. Honeymoon, grew up in the travel business—his family founded their agency in 1989—and he has been exploring the world ever since. Having personally visited 70 countries (and counting), he specializes in planning unforgettable honeymoons, babymoons, anniversary trips, and multi-generational getaways. His work has been featured in The Washington Post, Wall Street Journal, Martha Stewart Weddings, Washingtonian Magazine, and Travel Weekly, and he has appeared on the cover of Luxury Travel Advisor. He is also a proud Travel + Leisure A-List advisor. Whether designing a luxe beach escape or a deep cultural adventure, Jim brings firsthand experience, global connections, and a personal touch to every trip he curates.

perfecthoneymoons.com

Today we will cover:

(02:15) Jim's unique journey in the travel industry; becoming Mr. Honeymoon
(10:35) Listening and understanding clients; building personal connections
(19:20) Trends in honeymoon planning
(27:00) The value of charging fees
(32:10) Special touches that elevate the honeymoon experience
(33:55) Challenging client assumptions
(38:45) Creating special in-destination experiences
(51:50) Personalized gifts and final touches

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120. The Real Cost of Running A Travel Business with Kemi Wells-Conrad

Tue, 25 Mar 2025 09:00:00 -0400

Running a travel business isn’t just about booking dreamy getaways. It takes strategy, smart money moves, and strong industry connections. Kemi Wells-Conrad, Founder and President of Wells Luxury Travel, joins this episode to share insights into what it really takes to grow a thriving travel agency while maintaining work-life balance. She dives into startup costs, pricing strategies that protect your time, and the power of networking to build a thriving business. Plus, she gets real about setting boundaries and making self-care a priority. If you want to scale sustainably and actually enjoy the journey, this episode is for you!

About Kemi Wells-Conrad:

Originally from the UK, Kemi instantly fell in love with Vancouver when she moved to Canada in 2012. With an insatiable passion for travel, Kemi has visited more than 80 countries, lived on three different continents and visited all seven. With a degree in public relations, Kemi has worked for global brands in various marketing, event and communication roles. In 2014, Kemi joined the travel industry, working as the Director of Sales – Corporate and Leisure at North South Travel, where she oversaw the team, handled all strategic partnerships, sales and marketing for the agency. Six years later, at the start of 2021, Kemi decided to launch her own agency, Wells Luxury Travel, a boutique collective for advisors specializing in four key pillars: adventure, celebration, sustainability and wellness travel. Kemi is a proud member of the Travel + Leisure Advisory Board, is a featured A-Lister in their annual awards and sits on the advisory board for National Geographic Lindblad Expeditions. Kemi previously ran the Young Travel Professionals and then Millennials in Travel Vancouver chapter, as well as sitting on Virtuoso’s Global Member Advisory Board for over 6 years. She has been quoted and featured in a variety of publications, including Travel + Leisure, Robb Report, CNBC and BRIDES.

wellsluxurytravel.com

Today we will cover:

(02:00) Kemi's background; Wells Luxury Travel
(07:50) Maintaining a healthy work-life balance
(13:35) Startup costs and ongoing expenses of running a travel business
(15:40) Time management and delegation
(24:50) Financial strategies to ensure fair compensation
(26:55) Unexpected expenses associated with growing a team
(30:30) Outsourcing; tech stack essentials for running a legitimate business
(34:00) Customer service recovery and having a financial buffer
(43:50) Investing in professional development and travel experiences
(51:30) The value of attending conferences and networking

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Self-paced style courses for the modern travel advisor.

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119. How To Get The Most Out Of AI with Kha Ly

Tue, 18 Mar 2025 09:00:00 -0400

AI isn’t just the future - it’s transforming the travel industry right now! In this episode, AI-powered business solutions expert Kha Ly reveals how travel advisors can leverage artificial intelligence to streamline workflows, personalize client experiences, and scale their businesses like never before. From crafting compelling content and conducting in-depth research to automating tedious tasks, AI is the ultimate business partner! Kha busts common AI myths and explains how it enhances creativity rather than replacing it. He also dives into how AI strengthens client relationships with hyper-personalized communication and high-value engagement. If you’re a travel advisor wondering how to stay ahead of the curve, this conversation is packed with mind-blowing insights you won’t want to miss!

About Kha Ly:

Kha Ly is a visionary Marketing Technologist who has spent 25 years at the forefront of digital innovation. From crafting Google's early ground-breaking AdWords campaigns to shaping Meta's advertising platform, Kha has been a driving force in digital marketing's evolution. Kha's role is set to revolutionize how travel advisors approach marketing. His expertise will empower you to navigate the ever-evolving landscape, harnessing the power of digital and AI technologies to enhance your reach and effectiveness. Join Kha to unlock the power of AI and position yourself at the cutting edge of travel marketing. Prepare to revolutionize your approach and drive growth in the digital age.

facebook.com/itsallaboutkha

Today we will cover:

(01:50) Kha’s business journey and commitment to helping travel advisors
(05:55) How AI allows advisors to scale their business
(08:55) Chatbots and AI tools; ChatGPT, Claude
(16:10) Using AI for effective client communication
(17:15) AI-driven research assistants; deep research into competitor practices, fee structure strategies, and business model optimizations
(27:20) AI agents and disprofilers
(34:40) Curating personalized itineraries and touchpoints; Gamma.app
(41:00) Voice cloning and audio innovations; 11Labs
(46:30) Notebook LM; AI-hosted discussions about client-specific travel plans

VISIT THE TEMPLATE SHOP

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Self-paced style courses for the modern travel advisor.

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118. Tax Prep 101 with Andrew Roed

Tue, 11 Mar 2025 09:00:00 -0400

As tax season looms, many travel advisors find themselves in unfamiliar waters. Organizing finances and preparing for tax filings can be daunting, but with the right knowledge and strategies, this annual chore becomes much more manageable. In this episode, tax expert Andrew Roed shares tips to help travel advisors stay organized, save money, and avoid costly mistakes. From choosing the right business structure to smart payment strategies and avoiding IRS penalties, Andrew covers what every advisor needs to know. He also clears up common deduction myths, explains estimated tax payments, and reveals how to use your financial data to grow your business. Don’t let tax season stress you out - tune in now and take control of your finances!

About Andrew Roed:

Andrew Roed is an IRS Enrolled Agent, husband to a Travel Advisor and owner of a Company called Taxes For Travel Agents, LLC. Taxes for Travel Agents, LLC focuses on providing tax preparation, tax planning and most importantly financial education for Travel Advisors.

taxesfortravelagents.com

Facebook Group: Taxes for Travel Agents

Today we will cover:

(01:20) Andrew’s background; becoming a tax expert for travel advisors
(04:50) Sole Proprietorship vs. LLC
(08:25) Treating your LLC as a separate entity
(10:25) Switching to an S Corporation status: is it right for you?
(14:10) Strategies for paying yourself as a business owner
(19:45) Planning for taxes; setting aside funds and estimated payments
(28:40) Tax deductions and write-offs; examples of business expenses
(35:10) Tax surprises and hidden costs; hiring a professional for tax preparation
(40:45) Utilizing tax data and planning for the future
(53:40) Retirement planning options for travel advisors; Solo 401(k)

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117. Decoding SEO & Organically Reaching Your Dream Clients with Rebecca Lombardo

Tue, 04 Mar 2025 10:00:00 -0400

Are you struggling to crack the SEO code and get your travel business noticed? SEO expert Rebecca Lombardo shares exactly how travel advisors can boost their visibility and attract the right clients. She reveals why SEO isn’t just about Google anymore - platforms like YouTube and LinkedIn play a huge role too. Plus, she dives into the power of niche content, AI tools like Claude and ChatGPT, and the must-have website strategies to rank higher and convert more leads. Whether you're new to SEO or looking to refine your strategy, this episode offers actionable tips for optimizing your content, utilizing social media, and making the most out of your blog. Tune in now and start optimizing!

About Rebecca Lombardo:

Rebecca Bredholt Lombardo is a passionate marketing strategist and the founder of the Rebecca Lombardo Agency, known for her innovative approach to helping brands achieve their marketing goals. With over 15 years of experience in the industry, Rebecca has dedicated her career to crafting customized marketing solutions that resonate with businesses across various sectors. As a speaker and educator, Rebecca regularly shares her insights at industry conferences and workshops, empowering other marketers and business owners to refine their strategies and embrace innovative tools. Her genuine passion for seeing others succeed is at the core of her work.

rebeccalombardoagency.com

Today we will cover:

(01:50) Rebecca's journey from print publications writer to digital marketing expert
(04:40) The rise of social media and shift of SEO dynamics
(06:10) SEO strategies for travel advisors; the E.A.T concept
(13:00) SEO vs. social media; using a multi-faceted approach
(22:55) The effective use of paid ads
(25:20) Creating engaging blog content
(28:00) Technical SEO; optimizing website structure and navigation
(31:45) Achieving five-star reviews through authenticity
(33:30) Using AI for content creation; Claude, Jasper, ChatGPT
(44:20) Understanding keywords and backlinks
(47:00) DIY vs. outsourcing SEO; when to seek expert guidance

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116. How To Handle Changing Host Agencies with Ashley Theis

Tue, 25 Feb 2025 10:00:00 -0400

Making the move to a new host agency can feel overwhelming - but it doesn’t have to be! In this episode, Ashley Theis from Constant Wayfarer shares her advice on navigating the transition smoothly and strategically. She covers the main reasons advisors switch hosts, key factors to evaluate (like commission structures and industry partnerships), and her step-by-step research process, including how to get insights from suppliers. Plus, she shares smart tips on financial planning, timing your transition, and communicating with clients and host agencies to keep things seamless. If a host agency change is on your radar, this episode is packed with must-know advice to help you make the switch with confidence!

About Ashley Theis:

Originally from Delaware, but currently calls Charlotte, NC home. Ashley has been in the travel industry since 2017. Formerly, she had worked for a television network and a non profit as an event planner and project manager. Since 2021, she has been full time with her travel agency, designing luxury trips all over the world for couples and families.

theconstantwayfarer.com

Today we will cover:

(01:20) Ashley’s background and transition to becoming a full-time travel advisor
(04:30) When to switch host agencies; aligning expectations with reality
(07:20) Evaluating different host agencies
(20:30) Financial considerations and commission structures
(32:10) The transition process; Ashley’s structured approach for planning and execution
(38:05) Client communications and supplier notifications
(40:20) Maintaining positive relationships; ensuring legal and contractual obligations are met

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115. How Buyer Psychology Is Changing (& What To Do About It)

Tue, 18 Feb 2025 10:00:00 -0400

AGENCY EXPANSION ACADEMY IS BACK! → This signature program is your complete, self-paced blueprint for building a dream team of pros, streamlining your operations, and unlocking the kind of growth that feels effortless and sustainable.

Consumer behavior is changing quickly, and the travel industry is feeling the impact. What consumers prioritize has changed drastically compared to five years ago. In this episode, Robin and Jennifer dive into the psychology behind these changes and what today’s travelers truly value. From the rise of personalization and emotional connections to the demand for seamless convenience in a digital era, they break down what’s driving modern buying decisions. Learn how to build stronger relationships, create friction-free client experiences, and leverage the power of community and social proof to stay ahead of competition. If you want to future-proof your travel business, this episode is a must-listen!

Today we will cover:

(04:45) Building deeper client connections and adapting to consumer feedback
(16:50) The shift towards values and informed choices
(29:00) Enhancing client experience and convenience in the digital era
(38:20) The role of community and social proof
(42:20) Tapping into emotional investment; the influence of Taylor Swift
(45:15) Understanding client priorities for upselling
(51:00) Remaining agile and adapting to emerging trends
(52:45) The rise of wellness travel and biohacking
(55:50) Leveraging sales psychology podcasts for business insights
(57:05) Bloopers

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114. How To Build Your Dream Team

Tue, 11 Feb 2025 10:00:00 -0400

AGENCY EXPANSION ACADEMY - tiquehq.com/aea

Dream teams don’t happen by chance - they’re built with strategy. In this episode, Robin and Jennifer break down the do’s and don’ts of hiring, from defining your vision to avoiding the nightmare of a bad first hire (yep, they’ve been there!). Drawing from their background in recruitment and HR, they share expert tips on when to hire, how to vet candidates properly, and whether employees or contractors are the right fit for your business. Plus, get the scoop on the latest hiring trends, part-time roles, and why your network is your secret weapon.

For additional guidance, check out TIQUE’s newly revamped program, Agency Expansion Academy. Learn how to grow a team that will help you strategically scale your travel business from stressed out solopreneur to self-assured CEO!

Today we will cover:

(03:30) Understanding your vision and goals
(05:20) The realities of hiring; when and how to hire
(07:40) Streamlining your processes
(09:45) Hiring the right people; employee vs contractor
(27:20) Legal considerations and financial implications
(31:40) Payroll management tools; employment laws and contracts
(33:05) Choosing between salary and hourly pay
(38:25) Hiring trends and expectations
(48:50) Vetting and interviewing candidates
(57:50) Agency Expansion Academy

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113. Prospecting Clients On Purpose with Sara Murray

Tue, 04 Feb 2025 10:00:00 -0400

Sales consultant and trainer Sara Murray joins this episode to discuss mastering the art of sales. From growing up with the ability to adapt to new environments to becoming a leader in sales training, Sara highlights the power of genuine connections, stepping outside your comfort zone, and taking action to build a more aligned and fulfilling business. Learn how to craft a strong value proposition, prepare for sales conversations, and balance persistence with empathy to foster trust. Sara also introduces the "emotional bank account," a game-changing approach to adding value in every interaction. If you're ready to refine your sales strategy and attract the right clients, tune in and start turning connections into conversions!

About Sara Murray:

saramurray.com

saramurray.com/podcast

Today we will cover:

(01:45) Sarah's journey into sales and hospitality
(04:55) The power of networking and community
(08:55) Understanding and evolving your ideal prospect
(10:10) Learning from failures and building confidence
(12:45) Aligning with your ideal clients
(17:10) Exploring new opportunities and niches
(28:45) Adding value and building relationships
(31:40) Emotional bank account deposits; creating human-to-human connections
(36:15) Curiosity and active listening in sales; selling in a post-trust world
(45:15) How to prepare for sales calls
(51:35) Handling objections and pricing strategies
(56:25) Persistence vs. pushiness

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112. How to Create Interactive Content for Lead Generation with Josh Haynam

Tue, 28 Jan 2025 10:00:00 -0400

Ready to captivate your audience and turn engagement into real results? In this episode, Robin and Jennifer chat with Josh Hanum, founder of Interact, to explore how interactive quizzes can transform your lead generation strategy. Discover the psychology behind quizzes and how they create deeper connections by making potential clients active participants. Josh shares tips on building the perfect quiz and how to leverage it for segmentation and scaling. He also explains the use of quizzes at every stage of the customer journey (not just to collect emails), and why real conversations with your audience is the key to business success. Whether you're just starting out with quizzes or are looking to elevate your strategy, this episode can guide you toward creating effective interactive content that resonates with your audience and drives business growth!

About Josh Haynam:

Josh is the Co-Founder of Interact, a platform that helps businesses create engaging quizzes to boost lead generation. As a student of psychology in marketing, Josh is passionate about understanding human behavior and how it influences decision-making. A life-long learner, he is dedicated to continuous personal and professional growth, always seeking new insights to enhance his work and impact in the marketing field.

tryinteract.com

Today we will cover:

(02:30) The creation of Interact; using quizzes as a marketing strategy
(04:25) How a quiz can transform passive visitors into active participants
(08:10) Conversion rates of using quizzes as an email list builder
(10:30) Interactive content; current trends and strategies
(15:30) New consumer behavior and marketing shifts
(20:40) Using quizzes for client segmentation
(29:30) Understanding segmentation and filtering
(35:30) Effective quiz strategies and examples; Mrs. Dow Jones
(38:10) Understanding quiz outcomes and providing personalized experiences that resonate; Jenna Kutcher, Harley Jordan
(48:25) What makes a quiz actually good?
(50:30) Simplifying quiz creation with Interact

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111. Why Branding Is Always Worth The Investment

Tue, 21 Jan 2025 10:00:00 -0400

Building a successful brand doesn’t just happen - it takes intention, strategy, and the right tools. In this episode, TIQUE’s Creative Director, Amandolin, breaks down the magic of branding (and trust us, it’s way more than picking pretty colors and fonts!). Learn how expert branding can make your business stand out by creating a cohesive, head-turning identity that pulls in your dream clients. Amandolin compares DIY tools like Canva to professional design services, highlighting that true branding involves strategy, audience psychology, and staying ahead of trends. She also gives details on her decade-long experience in design and shares insights into TIQUE’s Custom and Semi-Custom Branding packages. If you’ve been on the fence about investing in professional branding, this episode’s for you! Stick around until the end for tips on making smart branding decisions and how to get started with a consultation!

Not sure which branding package is right for you?

Schedule a Consultation Call or email hello@tiquehq.com!

Today we will cover:

(02:45) DIY branding vs. professional expertise
(05:40) The psychology behind branding
(12:00) Understanding your brand beyond aesthetics
(17:25) Semi-custom brand kits; quick turnaround and tailored design elements
(22:10) Access to premium resources and education as a professional designer
(27:50) Custom branding; 4 week process
(36:00) How to choose between Custom and Semi-Custom

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110. How To Select The Right Supplier For Each Inquiry with Jessica Woods

Tue, 14 Jan 2025 10:00:00 -0400

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As a travel advisor, the key to delivering unforgettable client experiences often lies in the partners you choose to collaborate with. Jessica Woods of Woods Luxury Travel joins this episode to discuss selecting the right industry supplier or partner for each client proposal. Jessica walks through the process of evaluating the best partners, the importance of building and maintaining strong relationships with suppliers, and the differences in services offered by direct bookings, DMCs, and wholesalers. She also touches on aspects like proposal timelines, financial considerations, and the flexibility required in different travel scenarios. If you've ever wondered how to strategically select the right partner for each proposal, this episode is packed with advice to help you fine tune that process!

About Jessica Woods:

Jessica is the owner of Woods Luxury Travel, based in Metro Detroit. She lives with her husband, two dogs, and two cats. A cocktail enthusiast and passionate reader, Jessica loves spending a quiet day curled up with a good book. With a strong commitment to providing luxury travel experiences, Jessica’s personal interests in refined tastes and relaxation help guide her approach to curating exceptional travel itineraries.

jessicawoodstravel.myflodesk.com/subscribe

instagram.com/jessicawoods.travel

Today we will cover:

(04:20) Jessica's journey into the travel industry; Virgin Voyages
(06:25) Utilizing partners when you aren’t familiar with a destination
(12:00) Leveraging supplier relationships; overcoming intimidation when approaching DMCs
(17:10) Questions to ask when choosing between a DMC, wholesaler, or direct; Classic Vacations, UJV, Curated Greece, Authenticus Italy
(29:30) Managing expectations concerning proposal turnaround times
(36:45) The importance of initial consult calls; providing detailed information to suppliers
(47:00) Combining wholesalers and DMCs for optimal service
(56:00) Putting yourself out there and building strong relationships with trusted suppliers; Index Select and Experience Morocco
(59:45) Financial considerations in supplier selection
(01:03:00) Being transparent with clients when working with a DMC or wholesaler

SUPPLIER COMMUNICATION TEMPLATES

A collection of 9 email templates and a direct invoice template to ensure clarity and professionalism in all your supplier communications.

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109. Creative Ways To Create Passive Income For Your Travel Business

Tue, 07 Jan 2025 10:00:00 -0400

JOIN THE NICHE COMMUNITY - Enrollment opens on January 6th, 2025!

What if you could make extra money without the constant hustle? It’s totally possible! In this episode, Robin and Jennifer share creative ways travel advisors can start earning passive income. They discuss moving beyond just earning commissions and dive into things like affiliate marketing, selling travel insurance, and even charging for consultation calls. You’ll also hear tips on creating destination guides or online courses and using blogs, social media, and newsletters to sprinkle in affiliate links naturally. Not only do these methods provide an additional revenue stream, but they also enhance the client experience and establish your brand as a trusted resource in the industry. Whether you're looking to stabilize your income or scale your business, integrating these strategies can pave the way for greater financial security and the freedom to focus on projects you really love!

Today we will cover:

(04:00) Creating passive income in a human driven business
(08:30) Affiliate marketing benefits and strategies
(13:40) Incorporating nurture sequences into the client communication strategy
(21:05) Creating educational content and destination courses
(26:55) Creating low-ticket items; keeping your brand top of mind for future clients
(36:00) Consultation calls and pick your brain sessions; charging for your time
(41:45) Selling travel insurance

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108. Leveling Up Your (Already) Successful Business in 2025

Tue, 31 Dec 2024 10:00:00 -0400

JOIN THE NICHE COMMUNITY - Enrollment opens on January 6th, 2025!

Ready to take your travel business to the next level without feeling burnt out? This episode has you covered! Robin and Jennifer discuss various topics including refining your niche to attract dream clients, creating signature client experiences that surprise and delight, and leveraging technology to streamline operations and free up time for creativity. They also stress the importance of knowing your finances and explain how personal development can open new doors for growth. Whether you’re looking to scale smarter or simply find more fulfillment in your work, this episode has everything you need to scale your business with clarity and confidence!

Today we will cover:

(03:00) Refining your niche and target audience; micro-niching
(06:10) Adapting to your client’s needs and seasons of life
(13:30) Creating premium client experiences
(19:40) Investing in technology for business growth
(25:55) Personal and professional development
(30:20) Financial planning and metrics tracking

Episodes Mentioned:

#41: What We'd Do Today If We Started Our Travel Business Over (Part 1)

#42: What We'd Do Today If We Started Our Travel Business Over (Part 2)

#48: What You Should Be Doing Now For Your Long Term Business Vision

#58: 5 Steps To Create A Niche-Specific Workflow with Ashlyn Puckett

#70: Which Numbers REALLY Matter In Your Business?

#88: How To Nurture Product Knowledge with Angela Isherwood

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107. How To Create Notoriety With A Distinctive Brand with Ryan Corrigan

Tue, 24 Dec 2024 10:00:00 -0400

What if the key to standing out was as simple as being true to yourself? Ryan Corrigan of Corrigan Co. Luxury Travel Outfitters joins this episode to discuss how being true to yourself and your branding helps build long-term success. Ryan talks about maintaining cohesion across brand touchpoints, the psychological aspect of pricing and perceived value, and the impact of personalized client experiences and creative gifting. She also dives into the benefits of in-person networking over digital marketing, the evolution of her business model, and how she ensures her brand consistently reflects her values and signature dark, moody aesthetics. If you're looking to refine your brand identity and elevate your client experience, this episode is for you!

About Ryan Corrigan:

After spending time growing up as an expat in London & Milan, Ryan attended Purdue University where she graduated in 2010 with BS and AS degrees in Veterinary Technology and pursued a fulfilling career in equine nursing for 10 years. After completing an advanced certificate in Travel & Tourism Industry Essentials from NYU's Tisch School of Hospitality she decided to retire from veterinary medicine and follow a different lifelong passion, that of travel. She now loves designing trips that are immersive, exclusive and totally custom to the client. When she is not planning your trips you can find her enjoying wine, training for triathlon and out on the golf course.

corriganluxurytravel.com

instagram.com/corriganluxurytravel

Today we will cover:

(04:05) Ryan's journey from veterinary medicine to travel
(13:25) Creating a distinctive brand identity
(18:15) Ryan’s gifting strategy; how client gifting builds brand loyalty
(22:40) In-person networking; showing up where your ideal client is
(27:40) Adjusting your business model for success
(34:40) Marketing strategies for attracting ultra-luxury clients
(41:30) Understanding client preferences
(51:00) Strategies for staying consistent in brand identity

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106. How To Make Yourself Invaluable As A Destination Wedding Specialist with Ashley Morris

Tue, 17 Dec 2024 10:00:00 -0400

Dive into one of the most exciting and lucrative niches for travel advisors - destination weddings and group travel! Ashley Morris, founder of Alpaca Your Bags Travel, shares her journey of becoming a top destination wedding planner. From setting client expectations and handling budgets to marketing yourself as an expert, Ashley covers it all. Learn the benefits of having a repeatable workflow, partnering with the right vendors, and establishing boundaries to create a sustainable business. Ashley also discusses her role with Destination Wedding University, where she provides educational resources for aspiring destination wedding advisors. If you’re looking to make destination weddings a profitable part of your business, this episode is full of strategies and tips to help you get there!

About Ashley Morris:

Ashley is the owner of award-winning Alpaca Your Bags Travel and is currently based in Kansas City, MO. She came to the travel industry after spending 15 years in media and advertising, working with clients like Target, Kohl’s, Verizon and Spotify. She started Alpaca after a less-than-ideal experience planning her own destination wedding. After being frustrated with the planning process, she went to travel agent school and started her agency in 2015. Ashley built Alpaca into a million-dollar agency in under two years, all while still working at her advertising job AND commuting from KC to NYC twice a month. This is a woman who knows something about time management and working smarter, not harder!

After having her own destination wedding, Ashley wanted to bring that joy and fun to others. She is a graduate of Will’s first ever Destination Wedding University class, way back in 2018. Ashley and her husband, Matt, are fur parents to 2 dogs (chihuahua Ellie and beagle Jack) and 2 cats (Mork & Mindy). They are avid explorers and try to explore the world as much as possible, whether it’s an African safari or towing their Airstream camper.

alpacayourbags.com

jointheplaybook.com

Today we will cover:

(04:30) Ashley’s background and journey into travel
(09:10) Destination Wedding University
(12:15) Selecting a specialization; creating efficiency and profitability
(16:55) The role of a destination wedding travel advisor
(25:35) Can new advisors specialize in destination weddings?
(40:15) Managing guest expectations and challenges
(43:45) Handling price matching and contracts
(46:15) Building strong tour operator partnerships
(49:05) Establishing boundaries; using automation for repetitive tasks
(58:45) Ashley’s marketing efforts; creating a referral program

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105. How Automation And Workflows Are Evolving With TravelJoy with Dayo Esho

Tue, 10 Dec 2024 10:00:00 -0400

Dayo Esho, Co-Founder of TravelJoy, discusses how automation and workflows are transforming the way travel advisors serve their clients. He shares the story of his entrepreneurial journey and the development of TravelJoy, a platform designed to help advisors save time, improve efficiency, and enhance client experiences. The conversation highlights the importance of building strong client relationships, working smarter - not harder, and leveraging technology to stay ahead. Dayo also addresses the role of AI in the travel industry, the significance of security in handling client data, and the exciting new features TravelJoy is rolling out, including group itinerary automation and enhanced proposals. If you're looking for ways to streamline your workflow and grow your business, this episode is a must-listen!

About Dayo Esho:

Dayo is the Co-Founder and CEO of TravelJoy, the all-in-one platform for travel advisors. His early experience in the industry came from growing up supporting his mom's travel agency, where he saw first-hand the many challenges faced by travel advisors. Inspired to bring the joy back into travel planning, he and the TravelJoy team have now built modern, digital tools to help advisors streamline their workflow and grow their business. (He’s also slightly obsessed with basketball.)

traveljoy.com

Today we will cover:

(02:40) Dayo's background and inspiration for becoming an entrepreneur
(04:30) The birth and evolution of TravelJoy
(15:40) Adapting to industry changes; AI and trends in technology
(26:10) The TravelJoy team
(28:15) How workflows and automation protect businesses
(33:15) Leveraging templates for client communication
(37:30) How technology is enabling stronger client relationships
(44:00) TravelJoy’s backend security features
(48:45) Exciting updates and future plans for TravelJoy

CLIENT COMMUNICATION TEMPLATES

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104. A Glimpse Into Our Year End Business Audit

Tue, 03 Dec 2024 10:00:00 -0400

As the year winds down, it’s time to reflect, refocus, and realign your business and life goals for the year ahead. In this episode, Robin and Jennifer dive into their annual end-of-year business audit, sharing strategies for conducting a successful review. They break down key areas like financial performance, client experiences, marketing strategies, and team dynamics. Plus, they share personal thoughts on life auditing and the importance of work-life balance and intentional living. If you've ever wondered how the duo keeps things running smoothly while also planning for future growth, this episode is for you. Get a behind-the-scenes look at their 2024 wins, challenges, and plans for the upcoming year!

SHOP THE WORKFLOW TEMPLATES!

JOIN THE WAITLIST FOR NICHE!

Today we will cover:

(01:00) Tique’s real-time business audit
(05:25) Streamlining processes for better efficiency
(12:40) Financial performance and profitability
(17:20) Marketing strategies; paid ads and organic marketing
(24:10) Team dynamics and internal operations
(27:35) Creating a EOY business audit spreadsheet
(29:00) Identifying trends; addressing roadblocks
(32:50) Setting personal and business goals; what is your legacy?
(37:40) Breaking down goals into actionable steps
(41:15) Tracking progress and celebrating milestones

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103. How To Attract (Only) A Luxury Client with Julie Ann Hargett

Tue, 26 Nov 2024 10:00:00 -0400

TIQUE’s Biggest Black Friday Sale EVER Is Happening Now!

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Julie Ann Hargett of H Luxury Travel is a true expert in crafting bespoke, high-end travel experiences. She joins this conversation to share the secrets behind her success in attracting and exclusively working with a luxury clientele. From her unconventional start in the travel industry to her focus on relationship-building, she breaks down how offering unique services and maintaining clear boundaries have helped her thrive in the luxury market. Tune in as Julie Ann dives into the power of referrals, the importance of brand authenticity, and the systems she uses for seamless client management. This episode is a must-listen for advisors looking to refine their niche and elevate their business!

About Julie Ann Hargett:

Julie Ann founded H Luxury Travel drawing on her extensive experience as a travel advisor and fueled by her passion for exploring the world with her family. Traveling with her sons and husband has not only been a source of joy but has also inspired her to share this joy with other families. Each journey has deepened her love for the adventures and memories that come from experiencing new places together. At H Luxury Travel, Julie Ann’s aim is to elevate those moments for her clients, crafting impeccable, remarkable experiences for every journey they embark on. Whether it's a quiet getaway or an adventurous excursion, her goal is to ensure that every trip is laden with unforgettable memories, tailored perfectly to your dreams and desires.

hluxurytravel.com

Today we will cover:

(05:20) Defining luxury in travel
(09:00) Setting clear client expectations
(12:20) H Luxury Travel’s client management process
(22:30) Effective use of systems and processes
(26:00) Unique and innovative marketing strategies
(32:05) Building relationships on Instagram; brand collaborations
(41:00) Marketing strategies for luxury travel
(42:10) The importance of consistent branding
(49:05) Client gifting and showing appreciation

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102. How To Create A Unique Social Media Identity with Julia Asselin

Tue, 19 Nov 2024 10:00:00 -0400

Mark Calendar For TIQUE’s Black Friday Sale! Nov. 25th - Dec. 2nd

Julia Asselin from The Itinerary Girls shares her expertise on creating a social media brand identity that stands out in a crowded industry. Julia breaks down the essentials of creating a unique visual style, developing an authentic voice, and telling compelling stories that captivate your audience. Learn how to master Instagram with her insights on designing a cohesive and inviting grid layout, posting relevant content, and maintaining consistent engagement with your followers. Julia also emphasizes the need for authenticity, consistent branding, and the strategic use of calls-to-action (CTAs) to turn followers into clients. Whether you're starting out or looking to refine your social media presence, this episode is packed with tips to help you create an authentic, engaging brand that reflects your niche and style!

About Julia Asselin:

Julia Asselin is the Co-founder of The Itinerary Girls. She was born and raised on the East Coast in Pennsylvania, but currently lives in Los Angeles, CA. On weekends you'll find her doing something outside (total beach bum) or trying a new restaurant (no shortage of those in LA). She also loves working out, spending time with friends, and of course…traveling. Fun fact: Her first job was at an ice cream shop, which left her with an ice cream addiction. Flavor of choice: Cookies & Cream!

theitinerarygirls.com

Today we will cover:

(05:10) The Itinerary Girls; crafting a cohesive Instagram presence
(12:00) Balancing authenticity and strategy
(15:50) Educating vs selling; speaking to luxury clients
(22:00) Remaining consistent with weekly content
(24:30) Looking to others for inspiration
(31:45) Tools for social media success
(34:30) Tracking metrics that matter
(36:40) Creating shareable content
(41:30) How to convert followers into clients
(56:10) Using storytelling to create an engaged audience

DEFINING YOUR DREAM CLIENT GUIDE - The ultimate workbook designed to help travel advisors define, attract, and convert more of your dream clients!

NICHE - Join an interactive membership for travel advisors wanting the community, education, & support to grow their business.

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101. When And How To Piece An FIT Together On Your Own with Beth Pelleteri

Tue, 12 Nov 2024 10:00:00 -0400

Beth Pelleteri from Rhode to Travel joins Jennifer to share her expert advice on building customized itineraries without the need for Destination Management Companies (DMCs) or wholesalers. Together, they discuss the benefits of direct booking methods, when to consider partnering with a DMC, and best practices for handling last-minute requests and remote destinations. The conversation also dives into managing client expectations, understanding cost considerations, and the importance of having a solid workflow. Whether you're new to planning FIT travel or looking to enhance your skills, this episode is packed with insights to help you confidently design bespoke travel experiences!

About Beth Pelleteri:

Beth has been an advisor for over 13 years. She started as a retail advisor for a large brick + mortar company, and finally took the leap to open her own agency in 2020! Her focus is on couples, unique FIT vacations with lots of food + local experiences. Beth has spent her entire career traveling all over the world. COUNTLESS FAM trips, personal vacations, conferences, and more. She is currently a part of the Upannaway team with Departure Lounge, and has surrounded herself with the smartest, savviest, coolest advisors on the planet.

rhodetotravel.com

Today we will cover:

(01:15) Beth's background and experience as a travel advisor
(05:10) When to use a DMC or wholesaler
(10:50) Planning travel in familiar destinations
(16:55) The role of DMCs in complex itineraries
(25:30) Gaining experience and learning from mistakes
(28:15) Quick turnaround and last-minute planning
(31:00) Balancing commissions and client satisfaction
(38:35) Leveraging workflows for efficiency
(45:45) Collaborating with concierges and suppliers
(53:50) Common mistakes and lessons learned

SHOP THE WORKFLOW TEMPLATES

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The Legal Paige - Travel Advisor Contract

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100. TIQUE Tells All: Answers To Your Burning Questions

Tue, 05 Nov 2024 10:00:00 -0400

In this special 100th episode of Tique Talks, Robin and Jennifer celebrate the podcast’s incredible journey - over 200,000 downloads and a thriving community! They reflect on the lessons learned along the way and answer questions from listeners, covering topics like common mistakes new travel advisors should avoid, the importance of defining your ideal client and managing expenses strategically, and setting boundaries for sustainable business growth. They also discuss the pros and cons of using a personal vs. business Instagram account, the benefits of building strong supplier relationships, and MUCH more! This milestone episode is packed with advice and inspiration - perfect for advisors looking to refine their strategies and scale their travel business.

Thank you for being on this journey and here’s to 100 more episodes!

Today we will cover:

(02:25) 5 mistakes to avoid as a new travel advisor
(11:30) The most important advice for new advisors
(15:10) Personal vs. business Instagram account
(20:40) Instagram strategies; creating a personal brand
(24:30) Charging fees for returning clients
(28:30) Brand audits; Turning to others for feedback
(33:00) Making travel your full-time job; finding a bookkeeper or accountant
(38:15) Top 3 ways to increase client inquiries
(44:15) Biggest mistakes and overcoming them
(53:50) The importance of niching down

Listen to Episode 41: What We'd Do Today If We Started Our Travel Business Over (Part 1)

Listen to Episode 99: Creating Invoices That Protect Your Business

NICHE - Join an interactive membership for travel advisors wanting the community, education, & support to grow their business.

NOVO - The ultimate online banking system perfect for travel advisors on the go.

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99. Creating Invoices That Protect Your Business

Tue, 29 Oct 2024 09:00:00 -0400

Dive into a topic that might not sound overly exciting but is essential for protecting your business – client invoicing. Jennifer and Robin discuss topics such as charging planning fees, setting limits on proposal revisions, and making sure your services are super clear so clients know exactly what they’re paying for. They also share tips on managing supplier invoices (because nobody likes those surprise mistakes) and why getting digital signatures for changes is a total lifesaver. And of course, they get into the nitty-gritty: clear terms and conditions, disclaimers for extra costs, and all the documentation you need to cover your bases. Bottom line? Client invoices aren't just about getting paid – they’re about saving yourself stress and keeping your business running smoothly. Hit play to learn more!

Get the Sample Client Welcome Guide & Service Suite!

The Legal Paige - Travel Advisor Contract

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Shop the Client Communication Templates!

Today we will cover:

(01:20) Clearly defining your service levels
(05:55) Itemizing fees; tracking your time
(13:10) Supplier invoices and safeguards
(16:15) Building detailed invoice templates
(18:20) Including terms and conditions in invoices
(21:55) Humanizing your business practices
(24:20) Managing client expectations
(26:05) Supplier terms and conditions
(29:10) Handling changes and cancellations
(33:10) Legal considerations and client agreements
(39:30) Common invoicing mistakes to avoid

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98. What I Wished I Had Known About Email Marketing with Kaytee Fisher

Tue, 22 Oct 2024 09:00:00 -0400

When you stay top of inbox, you stay top of mind. Kaytee Fisher of Moxie and Fourth is back to share her knowledge on all things email marketing. Learn about the importance of audience engagement, staying 'top of inbox,' and the synergy between email marketing and social media. Dive into advanced techniques like audience segmentation, creating effective nurture sequences, and balancing promotional emails with engaging content. Kaytee also reveals her top resources and services, including mini-training sessions, custom solutions, and an upcoming guided program. Tune in for ample advice perfect for both beginners and seasoned advisors looking to elevate their email strategies!

Connect with Kaytee Fisher:

moxieandfourth.com

Check out Interact

Today we will cover:

(01:25) Kaytee’s journey from nurse to business owner
(07:05) The mindset behind successful email marketing
(08:30) Maintaining consistency and building trust
(16:10) Audience segmentation and personalization
(21:00) Examples of effective email campaigns; lead generation
(26:25) Infusing your personality into emails
(30:30) Cleaning up your email list; strategies for improving email open rates
(36:10) Understanding and implementing nurture sequences
(46:30) 4 tips for effective email marketing
(49:19) The DIY and The List Launch Essentials

WORKFLOW TEMPLATES

Create an enjoyable booking experience for every one of your travel clients

THE LEGAL PAIGE

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97. Replay: How To Articulate What You Do As A Modern-Day Travel Advisor

Tue, 15 Oct 2024 09:00:00 -0400

In light of recording challenges due to Hurricane Milton, Robin and Jen are replaying this fan-favorite episode!

“Travel agents still exist?” - There’s no doubt, we've all been asked this question. Honestly, it can feel impossible to summarize everything that a travel advisor does in the few seconds that we have to respond to that question. Many people now believe they can plan and book their own trips using the internet and online reviews. However, advisors offer much more than just booking services! In this conversation, Robin and Jennifer chat about breaking down advisor stereotypes, easing the stress of planning trips, and how technology has reshaped travel planning. They also provide tips for building strong client relationships, managing unexpected bumps along the way, and addressing common concerns about cost. If you've stumbled over explaining why someone should work with an advisor versus booking a trip on their own, this episode is for you!

Today we will cover:

(02:10) Challenges and evolution in the travel industry
(07:00) The human touch in planning travel
(22:30) The value of modern travel advisors
(28:00) Airbnb annoyances; travel influencers and misleading perceptions
(42:35) The importance of building relationships
(46:25) Addressing cost misconceptions

Get started with Planoly!

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96. What To Do NOW To Prepare Your Business For The Holidays

Tue, 08 Oct 2024 09:00:00 -0400

The holiday season is fast approaching - are you ready to take a well-deserved break without worrying about your business? In this episode, Robin and Jennifer share must-know strategies for travel advisors to prepare for a stress-free holiday. From setting up automated responses and delegating tasks to expressing gratitude to clients, they cover everything you need to step away with confidence. Plus, they dive into the importance of setting clear boundaries with clients, automating workflows, and crafting a comprehensive coverage plan. Tune in for all the tips to keep your business running smoothly while you enjoy a peaceful, relaxed holiday!

Today we will cover:

(02:00) Showing appreciation during the holidays
(03:45) Setting your ‘out of office’ and communicating with clients
(06:30) Creating a checklist of to-do tasks
(09:00) Choosing a backup point of contact and delegating tasks
(18:30) Setting boundaries; utilizing WhatsApp for client communication
(25:30) Decluttering and organizing your workspace
(27:45) Automating your email inbox

Listen to Episode 03: Preparing To Go OOO? Do These Things First

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95. Automating Your Social Media With ManyChat

Tue, 01 Oct 2024 09:00:00 -0400

Ready to turn social media followers into loyal customers without spending hours in your DMs? Jennifer and Robin share the many benefits of ManyChat, an automation tool designed to enhance engagement on Instagram through chat funnels and automated responses. It's an effective way of creating engagement to boost your profile, as well as deliver tailored information to an engaged audience. The tool, popular among online marketers like Jenna Kutcher and Amy Porterfield, helps brands interact more personally, creating a deeper sense of connection and loyalty. Learn how you can streamline your communication, save time, and still deliver that bespoke service your travel clients love!

Today we will cover:

(01:20) Understanding ManyChat and how it works
(05:40) The psychology behind ManyChat; building like, know, trust
(14:40) Advanced features; flow-builder, FAQs
(22:20) How travel advisors can use ManyChat
(31:15) Tips for creating effective prompts

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TONIC

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94. How To Recover From Negative Feedback

Tue, 24 Sep 2024 09:00:00 -0400

Ever felt crushed by a bad review? Robin and Jennifer know the feeling. This conversation tackles how to turn those tough moments into learning opportunities. The ladies discuss how to process negative feedback without taking it personally and offer practical steps for recovery. Learn how to remove emotion from reviews, show appreciation for the feedback, and offer remedies such as future trip credits or small gestures. Whether it's because of something that was out of your control or maybe a genuine mistake, a negative review can be pretty discouraging. Hit play and get all the tips for turning challenging situations into positive outcomes!

Today we will cover:

(01:20) Normalizing bad reviews
(06:00) How Tique transformed their Workflow Templates after negative feedback
(11:10) Dealing with disappointment; removing emotion from reviews
(19:20) Responding the negative feedback; empathize, explain, and options
(29:50) Showcasing your value and learning from mistakes
(33:20) Service recovery; ways to remedy the situation

Listen to Episode 91: What You Wish You'd Always Known About Booking Airfare with Lary Neron

THE SIGNATURE BRAND

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TONIC

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93. What We Wished We Knew Before We Hosted A Group Trip

Tue, 17 Sep 2024 09:00:00 -0400

Thinking of planning a group trip? Robin and Jennifer give the inside scoop of their own group trip to Italy in 2019. They discuss their positive experiences (such as making life-long friends) and challenges (losing $12,000!), as well as give advice for avoiding common pitfalls. Learn the importance of understanding your audience, creating a detailed timeline, managing expectations, and accurately pricing a group trip to ensure profitability. They also discuss best practices for promoting the trip, handling logistics, and addressing common obstacles. This episode is a must-listen for anyone considering organizing a group travel experience - walk away with validation that a group trip may not be fit for your business model OR gain a better understanding of how to sell your group trip profitably!

Today we will cover:

(04:15) Understanding the audience’s interest in a group trip
(09:30) Predetermined dates; creating a timeline and planning for promotion
(18:20) Overcoming obstacles for booking
(24:20) Navigating group dynamics and preferences
(31:45) The realities of group travel pricing
(38:45) Requiring group members to purchase travel insurance
(40:30) Managing expectations and housekeeping rules
(46:40) Balancing fun and responsibility as a host

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92. What Your Boundaries Say About Your Business

Tue, 10 Sep 2024 09:00:00 -0400

From establishing professionalism to creating a better work-life balance, setting boundaries in your business is a must. However, what does implementing boundaries actually look like? How can you educate potential clients on your boundaries so that you are only working with travelers that value your time? Jennifer and Robin answer those questions and more on this episode! Learn why boundaries are necessary, how to communicate them effectively (and handle pushback) to clients, and the role fees play in reinforcing these boundaries. If you’re eager to create stronger boundaries in your business and ensure a positive client experience, don’t skip out on this episode!

Today we will cover:

(00:35) Why boundaries matter
(05:10) Defining emergencies and setting expectations
(08:25) Leveraging technology; WhatsApp
(13:30) Educating clients on boundaries
(25:00) Understanding your ideal client and how that demographic communicates
(26:15) Implementing Fees
(34:20) Handling pushback and maintaining professionalism

Episode 13: How To Set Healthy Boundaries In Your Business

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91. What You Wish You'd Always Known About Booking Airfare with Lary Neron

Tue, 03 Sep 2024 09:00:00 -0400

Managing airfare isn’t just about booking flights but about offering peace of mind and a cohesive travel experience. Larry Neron of Airfare Consultant, a boutique commercial air travel service company, is on a mission to demystify air travel! He brings a fresh perspective on why travel advisors should rethink booking air. From tackling the challenges and misconceptions around airfare management to showcasing strategies for adding substantial value to client interactions, Larry explains how to create a stress-free, high-value travel experience. Learn effective techniques for handling logistics, anticipating potential travel issues, and providing top-notch service that your clients will appreciate and remember.

About Lary Neron:

Lary founded Airfare Consultant, a boutique commercial air travel service company, to redefine the commercial flying experience. As an air travel expert, consultant, and mentor, Lary is dedicated to providing unmatched air travel experiences. Driven by a client-focused approach and a commitment to simplicity, Lary aims to elevate and optimize air travel through highly personalized, white-glove service, ensuring seamless and stress-free journeys. As the lead expert at Airfare Consultant, Lary successfully oversees three key programs, offering top-tier support, consulting, and mentorship to clients, partners, and travel industry professionals. Lary calls Mexico home but spends his summers in Spain. Cycling is his passion, driving his curiosity and sense of adventure. Whether he's exploring the friendly roads of Spain or the rugged cobblestone streets of Mexico, he finds immense joy in discovering new hilltop villages, cafes, and bakeries.

airfareconsultant.com

#AirLab Community

Fully Managed Air Travel Program (#FMATP)

Today we will cover:

(00:30) Lary’s career journey
(03:45) Airfare Consultant’s retainer pricing model
(07:40) Showcasing the value of your services
(14:30) Should travel advisors book airfare?
(29:45) Taking the intimidation out of booking airfare
(42:00) Upgrading to first class; Ideal Itinerary Framework
(53:00) Managing client expectations; the air travel experience
(60:30) Communicating with clients; setting boundaries
(01:05:00) Handling luggage delays and emergencies

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90. The Most Boring Podcast Episode That You NEED To Listen To (How To Avoid Getting Audited) with Jon Frye

Tue, 27 Aug 2024 12:45:00 -0400

Understanding your business finances isn't scary - it’s empowering! Jon Frye, CPA, joins this episode to tackle a topic that may not be the most exciting to some, but personally hits home for Jennifer. She recaps her experience being audited in 2018, giving insight into why she was audited and how she came out unscathed. Jon shares advice on avoiding IRS audits and understanding the nuances of tax preparation. He also gives details on what constitutes legitimate business expenses, such as travel upgrades and tips, and emphasizes the low risk of audits for smaller inconsistencies. Learn how to take control of your business finances, avoid risks, and make informed decisions. At the end of the day, good financial practices aren't about doing everything perfectly. It's about understanding, planning, and preparing!

Connect with Jon Frye:

linkedin.com/in/jonathan-frye-758b3651

Today we will cover:

(01:30) Jon’s professional background
(04:09) Understanding tax documentation; avoiding tax audits
(09:50) 1099s, K1s, and contractor payments
(12:05) Tax underpayment consequences
(15:40) Business expenses and deductions; bonus depreciation
(25:15) Justifying business expenses; tips, coffee and meals, company vehicle
(30:00) Understanding business finances
(35:05) Preparing for tax season; using Quickbooks
(39:10) Managing business expenses; tax prep strategies

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89. Tailoring Your Sales Pitch To Each Client

Tue, 20 Aug 2024 09:00:00 -0400

In a world where consumer habits are rapidly evolving and over-saturation of sales pitches is the norm, one-size-fits-all sales approaches no longer cut it. Just like no two people are the same, successful sales strategies must embrace personalization to resonate with clients. In this episode, Robin and Jennifer discuss how you can use emotional intelligence to customize your sales pitch for each potential client, increasing your chances of a positive outcome. They stress the importance of understanding each client's unique needs and interests, using active listening and client research to build trust and offer tailored solutions. The episode also includes advice on how to manage objections, maintain communication integrity, and follow up effectively to secure bookings.

Today we will cover:

(01:10) Why personalization matters; the future of consumerism
(06:30) Understanding your ideal client
(09:50) The power of solving, not selling
(15:20) Researching client needs through social media and inquiry forms
(20:10) Niching down in products that your target audience is interested in
(21:50) Utilizing active listening while on the sales call
(25:25) How to handle client objections
(28:15) Adapting communication styles
(34:05) Tailoring your sales approach when needed
(43:40) The importance of following up

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88. How To Nurture Product Knowledge with Angela Isherwood

Tue, 13 Aug 2024 09:00:00 -0400

Angela Isherwood of Olive and Atlas Travel discusses the intricacies of crafting the perfect accommodation plan for clients based on their preferences and expectations. From building strong partnerships with suppliers to mastering product knowledge and selling with conviction, Angela explains all the components that play a part in creating client-centric experiences that exceed expectations and foster long-lasting client relationships. She also dives into her methods for asking the right questions during client intake calls, the importance of balancing the luxury of different properties across a client's itinerary, and how to effectively manage and organize travel information for optimal efficiency. Angela also emphasizes the value of first-hand experience in travel and the need to continually educate yourself in order to provide the best client experience possible.

Connect with Angela Isherwood:

oliveandatlastravel.com

Today we will cover:

(02:10) Angela's journey into the travel industry
(05:30) Nurturing product knowledge and client relationships
(11:45) Ideal questions to ask on the intake call; Loom video proposals
(22:10) How to balance luxury and functionality when planning accommodations
(26:55) Investing in FAM trips and trade shows
(31:55) Building expertise and selling with conviction
(33:10) Key questions for hoteliers
(44:15) Building strong supplier relationships
(50:30) How to organize property information efficiently
(54:00) Promoting properties with confidence

Listen to Episode 84: Summer Tech Series: The Hive with Whitney Schindelar

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87. How Your Brand Impacts Client Quality with Gray Ellender

Tue, 06 Aug 2024 09:00:00 -0400

Gray Ellender shares her journey of transitioning from a career in healthcare to founding Go with Gray Travel, a luxury travel business focusing on creating unforgettable honeymoon experiences. She discusses the importance of brand consistency, defining your target audience, and creating a unique brand identity that resonates with clients. She also highlights her marketing strategies, including the effective use of social media platforms like Instagram and TikTok. With a solid brand identity, a dedicated focus on client relationships, and a commitment to continuous improvement, Gray exemplifies the recipe for success in the travel industry. Tune in and uncover her secrets to *quickly* building a successful business based on authenticity and a client-centered approach!

Connect with Gray Ellender:

gowithgraytravel.com

Today we will cover:

(01:50) Gray’s background and journey into travel
(04:30) Building a brand and specializing in honeymoons
(07:40) Creating relatability on the intake call; building client relationships
(11:35) Authentic marketing; building a social media presence
(15:45) The Semi-Custom Brand experience
(20:00) Gray’s Instagram strategy; leveraging client content for marketing
(28:45) Streamlining the client experience
(33:00) Setting expectations; having friends as clients
(39:10) Game-changers for scaling so quickly
(49:50) Choosing the right host agency

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86. How To Celebrate Your Wins As A Travel Advisor

Tue, 30 Jul 2024 09:00:00 -0400

Success is in the small wins! Learn why and how to celebrate your business achievements for a happier, more productive life. In this episode, Jennifer and Robin discuss their struggle with celebrating achievements amidst the hustle of running a business. They explain the importance of pausing to recognize big and small wins to prevent burnout and build a healthier work-life balance. Through personal anecdotes and industry insights, they discuss why celebrating success matters, how to define personal and professional goals, and practical ways to reward yourself. Don’t miss this candid conversation about redefining success, setting goals that align with personal values, and finding joy in everyday victories to maintain motivation and creativity in your business!

Today we will cover:

(01:15) The pressure of hustle culture
(03:25) Taking time to celebrate wins
(07:25) Setting and achieving goals
(13:30) Streamlining and simplifying your business
(20:30) The importance of community and public recognition
(23:45) How Robin and Jennifer celebrate their wins
(25:45) Stepping away from your business to celebrate
(32:30) Defining success on your own terms

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85. Summer Tech Series: TravelWits with Arman Bimatov

Tue, 23 Jul 2024 09:00:00 -0400

TravelWits is a revolutionary platform that simplifies booking by integrating with GDS systems, offering functionalities like multi-segment trip planning, client proposals, and even a client-facing booking portal. Arman Bimatov, CEO of TravelWits, joins this episode to share the evolution of the platform, current trends in the travel industry, and the future outlook for TravelWits. Learn about several of the unique features, including its multi-segment travel search capabilities and custom content integration, designed to streamline the travel planning process. Arman also tackles the topic of AI and how it is shaping the future of travel planning, and how advisors can optimize their operations to stay ahead.

Connect with Arman Bimatov:

travelwits.com

Today we will cover:

(01:05) From childhood HTML experiments to AI search optimization
(02:15) The evolution and impact of TravelWits in the travel industry
(12:50) Streamlining bookings with comprehensive GDS integration
(17:45) Future developments and enhancements of the platform
(25:15) Navigating AI-generated content and its impact on travel advisors
(27:15) Client facing portals; creating an additional revenue stream
(34:45) The future of travel planning with AI
(40:05) Maintaining human involvement; building relationships and optimizing operations

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84. Summer Tech Series: The Hive with Whitney Schindelar

Tue, 16 Jul 2024 09:00:00 -0400

The Hive is changing the way advisors can research cruises, DMCs, wholesalers, hotels, and so much more. The platform provides a centralized database of suppliers, facilitating easier searches and better organization of travel resources; helping advisors save time by offering detailed supplier profiles and search filters.

Whitney Schindler, founder of The Hive, joins this episode to share the backstory and the pain points that led to the platform’s creation. She also explains how The Hive aims to consolidate the travel industry's fragmented information, making it easier for advisors to find the best suppliers and organize their notes. Learn about the features and potential to revolutionize travel planning by saving time and leveraging relationships. From the inception of The Hive to its functionalities and impact on the industry, the conversation covers the challenges advisors face and how The Hive aims to address them!

Connect with Whitney Schindelar:

undiscoveredsunsets.com

Today we will cover:

(04:15) How The Hive came to be; it’s mission and vision
(08:50) The role of technology in travel
(14:10) The importance of DMCs in travel planning
(19:55) User experience on The Hive
(25:50) Challenges in payment processing for advisors
(33:15) Booking direct and ensuring commissions
(38:10) Managing client expectations
(38:35) Understanding DMC requirements; using filters when searching
(44:00) The Hive platform overview; supplier/advisor interactions
(48:15) Success stories and future vision
(55:20) Who should join The Hive

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83. Attracting Ideal Clients & Fostering Relationships Built On Trust with Heather Keller

Tue, 09 Jul 2024 09:00:00 -0400

The path to building a successful business as a travel advisor isn't just about convincing people to book through you - it's about attracting the right clients and fostering those relationships. Heather Keller, co-owner and founder of Perfect Landing Travel, joins this episode to discuss the art of finding and attracting ideal clients. Heather provides strategies for identifying who your ideal client is and how to profile and engage with that target audience. She also shares unique marketing strategies for creating authentic connections with potential clients, and emphasizes the significance of understanding your ideal client's needs and maintaining long-term relationships. Learn how you can build credibility and trust with your audience, which ultimately leads to increased referrals and client loyalty!

About Heather Keller:

While she has always loved travel, her past experience was in banking management, and in 2015 she went back to school to receive her Undergraduate in Psychology. She dove head-first into the luxury travel industry shortly after and hasn't looked back. Heather’s favorite aspect of trip planning is finding what you didn't know you'd love, and having you experience travel in a way that it becomes a part of you. When not travel planning for clients, she loves traveling with her own family (the bigger the adventure the better), and spending time giving back by volunteering with several nonprofit organizations.

perfectlandingtravel.com

Today we will cover:

(01:30) Heather’s background and career journey
(04:20) Building a team and cultivating relationships in the travel industry
(11:00) How to identify your ideal client
(14:15) Social media tactics for attracting clients
(26:00) Creating a connection with potential clients; being in the driver's seat
(34:25) Recognizing and avoiding non-ideal clients
(41:20) Leveraging referrals for client acquisition
(47:05) Unique marketing strategies
(51:30) Fostering long-term client relationships

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82. Summer Tech Series: TripSuite with Jacey Jones

Tue, 02 Jul 2024 09:00:00 -0400

TripSuite is on a mission to break host agencies free from outdated systems and provide them with a modern operating platform. Jacey Jones, Co-founder and CEO of TripSuite, joins this episode to discuss how the platform is revolutionizing travel planning with advanced technology. Jacey shares her background and development journey, including how a chance introduction to a venture capital firm led to the founding of TripSuite. Learn about the platform’s unique features, including its CRM, financial integration with QuickBooks, and the upcoming workflow automation module. Jacey also provides insights on industry trends, particularly the increasing importance of technology and AI in travel, and explains the team's dedication to continuous improvement. This episode is a must-listen for those looking to modernize and streamline their operations!

Connect with Jacey Jones:

tripsuite.com

travelweekly.com/Travel-News/Travel-Agent-Issues/New-solutions-introduced-collect-commissions

Today we will cover:

(02:05) Jacey’s background and the birth of TripSuite
(05:15) Targeting independent host agencies
(09:35) Financial and operational integration
(12:40) Automating workflows with templated steps
(16:55) Trends in technology and travel
(20:35) Client data accessibility
(28:25) Security and risk management
(36:35) TripSuite’s long-term vision

Listen to Episode 79: Host Agency Culture: Finding The Perfect Fit For Your Travel Business with Stephanie Lee

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81. Preparing For A Brand Photo Shoot: Tips For High-Quality, Intentional Imagery

Tue, 25 Jun 2024 09:00:00 -0400

When it comes to marketing your business, quality photos can make all the difference in attracting and engaging potential clients. However, simply having high-quality images is NOT enough. In this episode, Robin and Jennifer share how you can get the most out of any photo shoot, whether it's by a professional or you've employed the help of a friend who can simply press a camera button down. Regardless of your investment level, learn how you can maximize the opportunity to get great images that portray professionalism and trustworthiness, yet also allow for authenticity and individuality to shine through. From choosing the right photographer and location to curating relevant outfits and props, you can create visually stunning and impactful imagery that sets you apart in the industry!

Today we will cover:

(00:40) Why brand shoots are important for external credibility
(10:10) Understanding your brand identity before you schedule a photo shoot
(14:35) Consistency and intention in your imagery
(16:00) Choosing the right photographer and location
(24:50) Creating a vision board using Pinterest
(27:30) Infusing stock imagery along with brand photos
(29:20) Outfits, aesthetics, and props for a brand shoot
(34:45) Tips for feeling confident in front of the camera

Resources mentioned:

Peerspace: peerspace.com
Elevae: elevaevisuals.com
Flytographer: flytographer.com
Pixaround: pixaroundyou.com

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80. Summer Tech Series: Tern with David Shull and Katie Williams

Tue, 18 Jun 2024 09:00:00 -0400

Tern is on a mission to modernize travel advisor technology! Tern founders, David Shull and Katie Williams, share how this innovative platform is streamlining advisor workflows, prioritizing user feedback, and redefining the advisor-client relationship. By actively listening to user feedback, responding to queries, and receiving input on new features, Tern has created a loyal fan base that feels heard, valued, and connected. The genuine interactions and transparency in communication have elevated the user experience, driving enthusiasm and excitement among advisors. Tune in to learn about the platform’s development process, prioritization of features, and the future of technology in supporting travel advisors. As the travel industry continues to evolve, the human touch, coupled with cutting-edge technology, will be the driving force behind success in industry!

About with David Shull and Katie Williams:

In 2014, Tern’s founding team worked together as a part of the earliest team at Handshake. After eight years they had helped Handshake grow from a living room in Northern Michigan to the second largest professional network in the US and a $3.5B valuation. Tern's CEO, David was on a trip to Greece in 2021 when he missed a ferry schedule change. Instead of enjoying their first Greek Isle, David & his wife spent six hours in a (very hot) parking lot waiting for the next ferry. In that parking lot, David thought of his in-laws & that they used an advisor for all their trips. He thought, maybe if he had partnered with Wendy he wouldn't be in that parking lot. David called Brian and Katie and shared the earliest version of an idea for Tern.

What they didn't know was if anyone needed it. They packed their bags and headed to ASTA where they talked to as many advisors, agencies, and suppliers as they could. The answer was clear. The travel industry was desperate for better technology. David, Katie, and Brian started working on Tern in 2022 and went full time in 2023. Since then the team has grown and remains laser focused on building incredible technology for travel advisors.

tern.travel

Today we will cover:

(02:15) The development of Tern
(07:10) Getting advisor feedback on pain points in the industry
(17:00) Balancing Innovation and Practicality in Technology Development
(22:45) What is Tern? Who is it for?
(26:40) Creating a loyal customer base; importance of user feedback
(33:45) Progress over perfection mindset
(37:00) Technology trends in the travel industry
(45:40) Creating a streamlined and seamless user interface
(48:10) Tern’s ideal user
(50:10) The long term vision for Tern

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79. Host Agency Culture: Finding The Perfect Fit For Your Travel Business with Stephanie Lee

Tue, 11 Jun 2024 09:00:00 -0400

Thinking of switching to a different host agency? Don’t miss this episode! Before making the switch, there are so many factors to consider, and it can oftentimes feel like you’re piecing together a puzzle where support, mentorship, community, and financials need to fit just right! Stephanie Lee, founder of Host Agency Reviews, joins this episode to discuss the intricacies of finding the right host agency for your business growth. From commission structures to training programs and culture dynamics, this conversation gives insights for both new and seasoned travel advisors. Learn how to navigate the host agency landscape and find the perfect fit for your business!

About Stephanie Lee:

Stephanie founded Host Agency Reviews in 2012. As a former host agency director for a $50M agency, she has spoken with thousands of new and experienced travel agents—many of whom found it difficult to find in-depth, reputable information about the travel industry. She grew up in the heart of the travel industry - her family owned a home based travel agency that grew into a storefront, and went through the same growing pains you may currently be experiencing!

hostagencyreviews.com

Today we will cover:

(03:25) Stephanie’s background; Host Agency Reviews
(10:25) The different host agency models to choose from
(13:50) Switching host agencies
(17:20) Different aspects of a host agency
(22:45) The number one reason advisors leave a host agency
(27:00) Challenges that host agencies face
(36:30) The impact of leadership on host agency culture
(39:10) Questions to ask when inquiring about a specific host agency
(41:50) Number of host agencies to consider before making a decision
(44:30) Side hustle to career travel advisor

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78. Summer Tech Series: Travefy with David Chait

Tue, 04 Jun 2024 09:00:00 -0400

Travefy, a leading platform in the travel industry, has transformed the way travel advisors operate and deliver exceptional service to their clients. Founded by David Chait, Travefy initially started as a consumer group travel planner but pivoted to a comprehensive B2B solution for travel advisors. With its user-friendly interface and comprehensive features, Travefy has become a go-to platform for advisors looking to streamline their workflow and provide a top-notch client experience. In this episode, Jennifer and David discuss the innovations that have propelled Travefy to success and discuss its long-term vision for the future, such as the upcoming Marketplace and client portal features.

About David Chait:

David is founder and CEO of Travefy, an award-winning itinerary, proposal, marketing and client management platform for travel advisors that helps them save time, impress clients, and sell more. He is an outspoken industry advocate, serves on the Board of Directors of The Travel Institute, and was named “Entrepreneur of the Year” in 2017 by the American Society of Travel Advisors. Before founding Travefy, David served in the Obama Administration working on small business economic policy and as a strategy consultant at McKinsey & Company.

linkedin.com/in/dchait

Today we will cover:

(01:40) How Travefy played a role in Jennifer starting her company
(04:30) David’s background and the creation of Travefy
(09:35) Pivoting from a consumer group travel planner to a comprehensive B2B solution for travel advisors
(14:50) Travel industry trends and the rise of travel advisors
(19:30) Empowering independent advisors through efficient technology
(26:30) The biggest successes in the Travefy platform
(32:10) The functionalities of Travefy
(37:10) The shared Marketplace; collaborative content sharing
(41:30) Long-term visions for Travefy; upcoming client portals

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77. Modern Etiquette For Networking & Industry Events with Courtney Opalko

Tue, 28 May 2024 09:00:00 -0400

Modern etiquette isn’t about outdated rules or stuffy traditions. It is about creating a framework for better communication, collaboration, and respect in the workplace. Etiquette coach, Courtney Opalko, shares tips on how to introduce yourself confidently, navigate networking events, and handle seated events with grace. She also discusses the significance of promptness, clear communication in emails, and the boundaries between business and friendship. Are you eager to make a great first impression? Tune in for the ins and outs of business etiquette, and learn how kindness, respect, and confidence can create a lasting impression and open doors to new opportunities!

About Courtney Opalko:

Courtney is a certified etiquette trainer with a mission to spread kindness and civility through important life skills. Courtney's unique programs are fun, interactive and inclusive in nature, rooted in values of confidence, awareness, empathy and respect. As an etiquette expert, she offers modern advice designed to elevate the everyday.

Courtney is a proud member of the International Etiquette Trainer Society as well as the Protocol & Diplomacy International Protocol Officers Association.

courtneyopalkoetiquette.com

Today we will cover:

(01:40) Courtney’s background; Google sales to modern etiquette expertise
(04:05) Modern etiquette for confidence and relationship building
(07:20) How etiquette impacts your reputation
(10:00) How to confidently introduce yourself
(13:30) Tips for remembering names; graceful recovery from forgetting names
(19:00) Networking etiquette during events; where to sit and what to order
(30:40) Honoring rsvp commitments; being punctual
(38:20) Self-awareness and improving social etiquette
(40:15) Email etiquette for professional communication
(43:45) Setting boundaries in business relationships

CLIENT COMMUNICATION TEMPLATES

tiquehq.com/client-communication-templates

THE LEGAL PAIGE

https://thelegalpaige.com/collections/industry-travel-advisor/?aff=143

Travel industry agreement templates

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76. Summer Tech Series: Factors To Consider When Selecting A CRM

Tue, 21 May 2024 09:00:00 -0400

Welcome to the first episode of the Summer Tech Series! Over the course of the summer months, Robin and Jennifer will be interviewing tech founders to share about their platform, their favorite features, as well as the future of their systems. They will also be interviewing founders of tech companies that are revolutionizing how founders research and book their travel.

This episode kicks off the series by breaking down which factors to consider when selecting a CRM for your travel business. Jennifer explains the need for customization and adaptability to niche, as well as the integration capabilities of the CRM with other systems. Robin highlights the significance of client communication and documentation, emphasizing the importance of organization and thorough tracking. The ladies also discuss the challenges and limitations of reporting and metrics in CRMs, as well as the importance of accessibility, particularly through mobile capabilities. If you’re in the market for a new CRM, tune in for advice on what to look for when choosing the right one for your business!

Today we will cover:

(03:40) Customizing a platform to make it work for you
(07:30) Choosing a User-Friendly CRM
(10:40) The ability to integrate with other systems; email, calendar, payment processor
(14:45) Current development of travel CRM platforms
(21:00) Tern’s responsiveness and Customer Service Excellence
(25:00) Importance of Organized Client Documentation
(27:15) Evaluating When to Switch Software Platforms
(30:40) Valuing Client Investments
(34:20) Critical Importance of CRM Security and Data Backup
(37:05) Enhancing Business Insight Through Reporting and Metrics
(39:15) The Complexities of a CRM App for mobile accessibility

CLIENT COMMUNICATION TEMPLATES

tiquehq.com/client-communication-templates

SEMI CUSTOM BRAND KITS

tiquehq.com/semi-custom-brands

Listen to Episode 70:

Which Numbers REALLY Matter In Your Business?

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75. 5 Things To STOP Doing To Increase Your Productivity

Tue, 14 May 2024 09:00:00 -0400

Struggling to find enough hours in the day? Learn how to tackle time management and find out which items are creating inefficiencies within your day! Robin and Jennifer share their thoughts on effective time management, including reviewing your schedule ahead of time and creating a game plan for each day. They discuss the benefits of using tools like Calendly and TravelJoy for automation and delegation, as well as the value of leaning on concierges and DMCs. In today's fast-paced world, it's easy to feel overwhelmed and like there's never enough time to accomplish your to-do list. However, the key to optimizing your time is not about having more hours, but rather about how you manage the hours you do have. Don't miss out on these tips for increasing productivity and finding the right balance in your business!

Today we will cover:

(01:00) Planning ahead for productive days
(03:05) Prioritizing tasks: rocks, pebbles, and sand
(05:15) Setting boundaries in client communication
(09:15) Eliminating distractions and task batching
(16:50) Maximizing productivity with Focus; managing digital distractions
(21:00) Balancing business tasks with creative preferences
(25:45) Being more efficient with your time
(29:45) Leveraging concierge knowledge for enhanced travel experiences
(32:50) Business automations; Calendly and Traveljoy
(37:55) Efficiency and productivity in the age of social media

CLIENT COMMUNICATION TEMPLATES

tiquehq.com/client-communication-templates

GUSTO - Get $100 off when you join!

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Listen to Episode 18:

Controlling The Chaos Of Managing Concierge-Level Travel Details with Kaytee Fisher

Listen to Episode 47:

How To Batch Your Tasks & Manage Your Time As A Travel Advisor

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74. How To Craft The Perfect Travel Proposal

Tue, 07 May 2024 09:00:00 -0400

Hot topic alert! As a travel advisor, crafting a perfect proposal is key to a positive client experience and increasing sales conversion. Regardless of which stage you’re at in your travel career, you can always improve upon your proposal presentation to create the best possible outcome for your clients. In this episode, Jennifer and Robin discuss the key elements of a perfect proposal, such as confirming the details in writing, selecting the right supplier, and quick turnaround time. They also provide tips for improving the presentation and creating an engaging and immersive experience to wow clients. If you’re ready to set yourself apart as a trusted and knowledgeable advisor, hit play and learn how to take your proposal presentations to the next level!

Today we will cover:

(01:20) Confirming details in writing with a recap email
(11:30) Selecting the perfect supplier; turnaround time, communication, creativity, consortium affiliation amenities
(22:00) Reviewing proposals with style, pace, and customization in mind
(25:30) Getting to know the client's preferences and style; vacation vs trip
(30:00) Presenting the itinerary and discussing budget adjustments
(37:40) Using strong imagery and virtual immersion in proposals
(42:00) Leveraging AI for descriptions and personalization
(45:20) Benefits of using Loom for personalized videos
(47:50) Utilizing Loom's comment feature for client interaction

CLIENT COMMUNICATION TEMPLATES

tiquehq.com/client-communication-templates

SEMI CUSTOM BRAND KITS

tiquehq.com/semi-custom-brands

Listen to Episode 63:

How To Speak The Language Of Luxury with Amber Frankhuizen (Part 1)

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73. What Is ASTA And Why Should You Care? with Zane Kerby

Tue, 30 Apr 2024 09:00:00 -0400

What does ASTA actually do, and why does it matter to you as a travel advisor? Zane Kerby, the President and CEO of the American Society of Travel Advisors (ASTA), joins this episode to discuss the importance of ASTA and its impact on the travel industry. Zane explains ASTA's mission to promote and defend travel advisors at all levels of government, within the industry, and to the traveling public. He highlights the work ASTA is doing to protect travel advisors' businesses, including currently advocating for fair refund policies and fighting against unfair practices by airlines. He also emphasizes the importance of education and professional development for travel advisors, and how ASTA provides resources and courses to support their growth. Tune in for all the details on what ASTA is, what they do on a daily basis, and how their work impacts everything that a travel advisor touches!

About Zane Kerby:

As ASTA’s president and chief executive officer, Zane Kerby reports directly to the board of directors on all internal and external ASTA business and is the primary spokesperson for ASTA. Kerby moved to ASTA from a successful career with the Global Business Travel Association (GBTA).

linkedin.com/in/zane-kerby

asta.org

asta.org/membership/member-resources

Today we will cover:

(01:35) Zane's background and his role at ASTA
(04:50) Overview of what ASTA does for the travel industry
(06:50) The Department of Transportation's refund policy and its impact on travel advisors
(11:00) ASTA's role in supporting travel advisors during the pandemic; advocacy against holding advisors responsible for chargebacks
(18:20) ASTA's response to American Airlines' unfair practices
(23:15) ASTA's promotion of best business practices
(25:30) Courses and resources offered to travel advisers; Verified Travel Advisor program
(32:00) Advice for new travel advisors
(35:30) The benefits of establishing face-to-face relationships
(37:35) Current growth and progress in the travel advisor industry
(43:15) Opportunities for volunteering and getting involved in ASTA

THE LEGAL PAIGE: https://thelegalpaige.com/collections/industry-travel-advisor/?aff=143

Travel industry agreement templates

SEMI CUSTOM BRAND KITS: tiquehq.com/semi-custom-brands

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72. Failing Forward: Awards, Events, And The Power Of Connections with Kristin Chambers, CTC

Tue, 23 Apr 2024 09:00:00 -0400

Surrounding yourself with the right people in the industry can be transformative. Kristin Chambers, owner of TravelLuster and D.A. Luxury Travel, joins this episode to share how she has grown her companies and the initiatives that helped her gain success and land on award lists such as Conde Nast’s Top Travel Specialists and Top 25 All Star Travel Advisors by Travel Agent Magazine.

Hear Kristin’s inspirational journey from starting her own agency during the 2007 recession to founding a full-service host agency in 2015. She emphasizes the significance of building a community and nurturing partnerships to achieve success. She also provides insights into attending industry events (ILTM, Pure, Duco Italy, and more) and the value of curiosity and commitment in advancing your business. Tune in to gain strategies on growing your agency and making a name for yourself in the industry!

About Kristin Chambers:

Through Kristin’s modern-day luxury travel consultancy D.A. Luxury Travel (launched in 2006), she and her team cater to discerning vacationers who don’t just want to take trips – they want to experience travel. Her tailored-to-you itineraries for high-end clients boast the ultimate wow factor thanks to Chambers’ Black Book of powerhouse insiders across the globe. With 18 years of experience, it’s her “reach for the stars” conceptualizing that has her on Conde Nast’s Top Travel Specialists list, Travel & Leisure’s A list of advisors for “over the top trips,” and in the Top 25 All Star Travel Advisors by Travel Agent Magazine, and an invite-only Virtuoso Culinary & Ultraluxe membership, to name a few.

In 2016, Chambers wanted to create a space in which seasoned and emerging travel advisors could evolve the industry together. And so TRAVELLUSTRE was born, a full-service travel agency that oversees a highly regarded Boston-based portfolio of fellow luxury travel consultants. The group was soon nominated for the “Luminaries, Legends and Leaders” award for its economic generosity within the travel space during the pandemic. It’s this passion that drives Chambers to deliver the extraordinary to her clientele.

daluxurytravel.com

Today we will cover:

(03:20) Kristin's journey into the travel industry and starting her own agency
(08:20) Creating a community and supporting fully dedicated travel professionals
(11:00) Overcoming challenges and embracing an abundance mindset
(19:50) Defining high net worth clients and the benefits of working with them
(24:30) Details on specific travel industry events; ILTM
(30:00) Smaller niche shows; TFest, Pure, Duco Italy
(36:15) Choosing shows that align with target audience and comfort level
(37:50) Creating long-term supplier relationships; effective post-show email communication
(47:35) Landing on award lists and making industry connections
(49:45) Having silent mentors in the industry
(53:55) Getting involved in boards, committees, and think tanks
(57:48) Overcoming fear of rejection and asking for opportunities

CLIENT COMMUNICATION TEMPLATES

tiquehq.com/client-communication-templates

SEMI CUSTOM BRAND KITS: tiquehq.com/semi-custom-brands

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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71. How To Legitimize Your Travel Business

Tue, 16 Apr 2024 09:00:00 -0400

Oftentimes, advisors are working to transition from part-time travel planning to a full-time travel advisor committed to their travel career. If this is you, it’s time to take the necessary steps to legitimize your business and elevate your reputation! From the financials to your online presence and external client perspective, Robin and Jennifer walk through all things to consider when establishing a strong foundation for your business. They cover topics such as legal requirements, brand consistency, financial considerations, and organizational processes. They also provide tips and resources to help you get you started. By following these steps, you'll not only establish yourself as a professional in the industry but also attract higher-paying clients and build a sustainable travel business!

Today we will cover:

(01:15) Filing for an LLC and obtaining an EIN number
(02:50) Obtaining errors and omissions insurance
(09:10) Establishing a professional online presence with a website
(15:40) Creating an email address with a unique company domain
(18:15) Setting up a separate business bank account
(21:55) The need for a credit card processor to collect payments
(25:20) Working with a bookkeeper and the necessity of tracking expenses and revenue
(29:05) Implementing standard operating procedures (SOPs)
(34:25) Why a customer relationship management system (CRM) is so important
(40:40) Utilizing an organizational system outside of client management
(43:10) Maintaining consistency in branding and marketing

Miguel Campos at Berkshire Hathaway
Miguel.Campos@bhspecialty.com

The Legal Paige

Travel Industry Agreement Templates

thelegalpaige.com/collections/industry-travel-advisor/?aff=143

Tonic

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Solstice Collective

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Novo - The ultimate online banking system

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Tique’s Client Communication Templates

tiquehq.com/client-communication-templates

ClickUp

https://clickup.com/?fp_ref=robin92&promo=TIQUE

Listen to Episode 57:

The Connection Between Brand Consistency And Client Trust with Amandolin Webb

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70. Which Numbers REALLY Matter In Your Business?

Tue, 09 Apr 2024 09:00:00 -0400

Knowledge is power, especially when it comes to your business's financials. Knowing your numbers allows you to set realistic goals, make informed decisions, tailor your marketing strategies, and ensure the financial health and sustainability of your business. In this episode, Jennifer and Robin discuss the key numbers that travel advisors need to be tracking, such as operating expenses, total annual revenue, average trip cost, profit margin, and lead to client conversion. They also explain the significance of each metric, as well as tips for tracking and analyzing them. Whether you're a numbers person or not, these insights will help you better understand the importance of knowing your numbers and how to use them to project and achieve growth for your travel business!

Today we will cover:

(01:15) Understanding operating expenses
(04:50) Being aware of expenses and making essential vs. luxury decisions
(11:35) Ramit Sethi and his approachable financial perspective
(14:35) Tracking annual revenue and expenses
(22:55) The importance of fees and commissions
(28:40) Learning to be financially responsible; saving for uncertain times
(34:10) Average trip cost and average revenue per trip
(43:50) Using trip spend data for marketing and forecasting
(52:00) Tracking lead conversion data to set goals and make adjustments
(55:15) Calculating the number of trips needed to meet revenue goals

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Listen to Episode 65: Should You Require A Minimum Trip Investment? with Susan Whitson

Listen to Episode 41: What We'd Do Today If We Started Our Travel Business Over

THE NICHE COMMUNITY: tiquehq.com/niche

Join Niche - An interactive community membership for travel advisors wanting to grow their business!

SEMI CUSTOM BRAND KITS: tiquehq.com/semi-custom-brands

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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69. How To Successfully Navigate Difficult Conversations with Sonni Abatta

Tue, 02 Apr 2024 09:00:00 -0400

Whether in the travel industry or any other field, conflicts and disagreements are inevitable. However, it is how we approach these conversations that can make all the difference. Sonni Abatta, an award-winning TV news anchor with over 20 years of experience in media, joins this episode to discuss political savviness and how to navigate difficult conversations with tact and grace.

Sonni’s extensive experience in journalism and her ability to confront hard topics head-on while maintaining diplomacy and respect make her a valuable resource for understanding the art of diplomacy. Whether it's managing client expectations or dealing with pushback, learn insights on remaining curious, validating others' perspectives, and finding common ground. If you’re looking for tips on how to maintain professionalism in any situation, this is the episode for you!

About Sonni Abatta:

Sonni is an award-winning TV news anchor and host of the podcast "We Gotta Talk." With over 20 years of experience in media, she has interviewed presidential candidates, covered high-profile trials, and reported from various locations around the world. Sonni brings her expertise in journalism and current events to her podcast, where she dives deep into a wide range of topics, from news and politics to personal development and well-being.

wegottatalk.com

Today we will cover:

(02:40) Sonni’s background in media and experience in journalism and podcasting
(06:15) What is political savvy and why is it significant
(10:10) Balancing strong opinions and respecting different beliefs
(14:00) Showing up as the best version of yourself
(19:20) How to communicate with advisors who have different approaches in the travel industry
(25:35) Being kind and respectful to others
(28:30) Developing self-awareness through solitude and reflection
(32:50) The role of emotional intelligence in maintaining diplomacy
(36:50) Training yourself to be a better listener
(40:25) The formula for handling controversies: validate, explain, assure
(44:20) Examples of using a diplomatic approach to handle complaints

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68. Staying Calm When Travel Plans Go Sideways with Ashlyn Puckett

Tue, 26 Mar 2024 09:00:00 -0400

As a travel advisor, unpredictable situations are bound to happen. While handling frustrations or an emergency is never ideal, with the right preparation and mindset, you can handle these situations like a pro! Ashlyn Puckett, Tique’s workflow guru and former client experience manager, joins this conversation to discuss how to stay calm and collected when things go sideways during travel.

Learn tips for handling common travel disruptions, de-escalating client emotions, and how to prepare clients for potential travel issues, including providing a walkthrough call and creating a "what to do when" guide. Ashlyn also shares personal anecdotes, tough experiences, and how she handled those situations as they occurred. So buckle up and enjoy the ride of handling unexpected challenges and finding solutions on the go!

Today we will cover:

(02:00) Preparing clients for unexpected travel situations
(08:45) Handling common travel disruptions and the importance of travel insurance
(24:55) Providing emotional support and de-escalating client emotions
(30:00) Assisting clients with insurance claims and providing guidance
(42:00) Problem-solving and flexibility in resolving issues; staying calm in difficult situations
(43:30) The role of a client experience manager in handling client issues
(49:00) The impact of DMCs and importance of working with trusted partners
(52:15) Trusting your gut and avoiding compromising client trust
(53:25) Offering solutions and maintaining a good client relationship

Listen to Episode 61: Auditing Trip Details To Minimize Errors And Enhance Client Experience with Ashlyn Puckett

THE NICHE COMMUNITY: tiquehq.com/niche

Join Niche - An interactive community membership for travel advisors wanting to grow their business!

CUSTOM CLIENT EXPERIENCE: tiquehq.com/custom-client-experience

We build magnetic client experiences that help you create more super fans!

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67. How Forbes Travel Guide Is Transforming The Travel Industry with Richard Lebowitz

Tue, 19 Mar 2024 09:00:00 -0400

Curious about what it takes for a hotel to earn a Forbes Travel Guide star rating? Jennifer sits down with Richard Lebowitz, the Senior Vice President of Travel Industry Outreach at Forbes Travel Guide, to discuss the rigorous evaluation process, as well as how Forbes Travel Guide is transforming the travel industry and how these changes could impact your business.

Richard has extensive experience in the hotel and travel industry, including once holding a position on the Asta Hotel Distribution Committee. He shares insights into the history and mission of Forbes Travel Guide, the process of rating hotels, and the significance of the star awards. He also discusses the Endorsed by Forbes Travel Guide program and how travel advisors can leverage the Forbes Travel Guide ratings to enhance their clients' experiences.

Connect with Richard Lebowitz:

linkedin.com/in/richardlebowitz

forbestravelguide.com/award-winners

travelweekly.com/Travel-News/Travel-Agent-Issues/Advisors-prize-Forbes-Travel-Guide-endorsement

Today we will cover:

(04:20) Overview of Forbes Travel Guide and its history
(06:40) Differentiating Forbes Travel Guide ratings from other hotel ratings
(11:20) Highlights from the 2024 Forbes Travel Guide list; New travel trends and destinations
(14:15) Selection process for hotels to be rated by Forbes Travel Guide
(21:30) How travel advisors can utilize the list
(26:00) Forbes Travel Guide Endorsement for travel advisors
(33:20) Details about Forbes Travel Guide Endorsed Agencies
(43:10) Building relationships and making connections in the industry
(48:30) How Forbes Travel Guide lives up to its tagline

THE NICHE COMMUNITY: tiquehq.com/niche

Join Niche - An interactive community membership for travel advisors wanting to grow their business!

CUSTOM CLIENT EXPERIENCE: tiquehq.com/custom-client-experience

We build magnetic client experiences that help you create more super fans!

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66. What NOT To Do On Your Next Intake Call

Tue, 12 Mar 2024 09:00:00 -0400

Are you feeling anxious about handling intake calls effectively? Tune in to learn strategies to make these calls not only productive but enjoyable! Gain clarity on why you should be using an inquiry form to streamline client information, learn the art of building authentic connections with clients through active listening, and discover how to refine your sales approach and stand confidently behind your value and expertise.

Whether you’re someone who dreads inquiry calls (or discovery calls), hates quoting their fee, or simply just needs to refine their sales pitch, this episode provides actionable insights to tackle these challenges head-on, ensuring smoother interactions and ultimately, happier clients!

Today we will cover:

(02:00) Using an inquiry form as the initial point of entry
(11:10) Taking the time to listen and connect
(15:00) Listening to clients' specific problems and offering solutions
(19:10) Avoiding excessive focus on perks and amenities
(23:35) Quoting your fee confidently and knowing your worth
(33:00) The importance of researching the destination
(36:15) Researching the client background to personalize the experience

SEVEN FIGURE SALES

tiquehq.com/seven-figure-sales

THE NICHE COMMUNITY: tiquehq.com/niche

Join Niche - An interactive community membership for travel advisors wanting to grow their business!

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65. Should You Require A Minimum Trip Investment? with Susan Whitson

Tue, 05 Mar 2024 10:00:00 -0400

Susan Whitson, the founder of Susan Whitson Travel and a Conde Nast Top Travel specialist since 2020, joins this episode to discuss the importance of setting boundaries, charging fees for services, and knowing your worth as a travel advisor. She emphasizes the concept of minimum trip investments and how to communicate realistic pricing to clients, allowing for flexibility while still ensuring that clients have an understanding of the costs involved. If you’re ready to level up your travel business and work with clients that truly value your expertise, this is the episode for you!

About Susan Whitson:

Susan has been designing and creating unique travel experiences since 2014, earning her the honor of being named a Conde Nast Top Travel specialist since 2020. Prior to joining the travel industry, Susan worked in government public relations and communications, including White House press secretary to Mrs. Laura Bush, with whom Susan traveled the globe and experienced some of the world’s most beautiful and culturally rich places, and made deeply meaningful personal connections.

Having traveled to 70+ countries on six continents and 49 US states (Nebraska still eludes her), Susan's expertise is planning trips to emerging destinations and creating unique, off-the-beaten path travel experiences specifically tailored for each client. She is most passionate about and has deep expertise planning travel in Africa, the Middle East, Asia, French Polynesia, Spain, Scotland, and South America. Honeymoons, multi-generational family trips, and adventure travel are also areas of Susan's expertise. When not exploring the world, Susan lives in the Virginia countryside with her family.

Whitsontravel.com

instagram.com/whitsontravel

Today we will cover:

(03:30) Susan's journey from the White House to the travel industry
(05:10) Evolution of Susan's clientele and her focus on quality
(08:00) Dealing with disruptors and setting boundaries
(14:10) Assessing the need for change and finding fulfillment
(17:35) Building relationships with clients who bring you joy
(22:45) Cultivating confidence through mentorship
(33:35) The concept of a minimum investment and realistic pricing for full-service itineraries
(39:55) Personal trips as a way to experience and speak to clients
(43:30) Embodying the level of travel you want to sell
(50:15) Calculating fees based on desired income and working hours

SEVEN FIGURE SALES

tiquehq.com/seven-figure-sales

CLIENT COMMUNICATION TEMPLATES

tiquehq.com/client-communication-templates

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64. How To Speak The Language Of Luxury with Amber Frankhuizen (Part 2)

Tue, 27 Feb 2024 10:00:00 -0400

Jennifer and Amber Frankhuizen continue their discussion on the language of luxury and how to effectively communicate with high net worth individuals. In this episode, they cover the importance of boundaries, the value of collaborations, and the impact of surprise and delight to further enhance the overall client experience. Learn how to craft a luxury brand that encompasses consistency, high quality, and exclusivity, as well as the do's and don'ts for successful marketing communication. Hit play to gain strategies and tactics that will help you elevate your marketing efforts and attract a loyal luxury clientele!

About Amber Frankhuizen:

Her LinkedIn bio says she’s “the Founder, CEO & Chief Strategist at AFMKTG,” which is true, but it’s not the whole truth. (Frankly, it way undersells what she actually does). The reality is, Amber founded her award-winning creative agency, AFMKTG, on an ironing board, figuring out how to build a profitable business out of nothing after jumping from the corporate ladder without a plan or a parachute. Her experience in building her own business, managing nearly a half-billion dollars in real estate assets, and being a mentor and coach for 10+ years has culminated in the birth of the Old Money Podcast. Amber is bold, straight up and direct - she has provocative views on business and a tongue-in-cheek approach that keeps her team and clients on their toes.

oldmoneypodcast.com

Today we will cover:

(03:05) Being curious and willing to learn new things
(06:20) The role of language and consistency in building credibility
(08:05) Focusing on benefits rather than features
(11:55) Leveraging copywriters for authentic and effective language
(13:40) Testimonials and word-of-mouth recommendations
(18:05) Learning from successful luxury brands' marketing materials
(22:45) Collaborations and limited editions to enhance exclusivity
(28:30) Successful luxury brands: Rolex, Hermes, BMW, Porsche
(31:35) Setting boundaries and limiting number of clients
(34:30) Surprise and delight - client gifting
(38:15) The do's and don'ts of luxury marketing communication

CREATING A SERVICE SUITE FOR SUCCESS

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63. How To Speak The Language Of Luxury with Amber Frankhuizen (Part 1)

Tue, 20 Feb 2024 10:00:00 -0400

In the luxury market, it's all about the intangible experience. As a travel advisor, it’s essential to understand that luxury is not solely defined by a high price tag but by the level of service, attention to detail, and exclusivity provided. Amber Frankhuizen, founder of AFMKTG and the host of Old Money Podcast, joins this episode to discuss the language of luxury and how to effectively communicate with high net worth individuals. Amber shares her insights on the psychology behind luxury purchases, the importance of authenticity when targeting the luxury market, and the unique needs of high end clients in the travel industry.

About Amber Frankhuizen:

oldmoneypodcast.com

Today we will cover:

(03:50) Amber's background and focus on luxury marketing
(07:10) Definition of luxury and its psychological impact
(10:25) The concept of "fat fire" and different levels of luxury
(12:25) Creating a seamless customer experience in luxury travel
(18:10) Implementing surprise and delight budgets for clients
(19:40) The psychology behind luxury purchases: tribalism, social signaling, and self-esteem
(23:15) The role of status and social signaling in luxury purchases
(25:10) Finding originality in luxury rather than dupes
(27:05) Sales tactics in the luxury market
(31:30) Remaining authentic while targeting a luxury audience
(38:10) The unique needs of high-end clients

CREATING A SERVICE SUITE FOR SUCCESS

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62. Building Strong Partnerships In The Travel Industry with Hicham Mhammedi Alaoui

Tue, 13 Feb 2024 10:00:00 -0400

Unlock the secrets to building supplier relationships that aren't just transactions – they're unforgettable collaborations! Hicham Mhammedi Alaoui, the founder of Experience Morocco, joins this episode to share the key elements of a successful supplier-advisor relationship, such as trust, open communication, and mutual support. From creating positive impressions to avoiding common pitfalls, learn how to strengthen partnerships and enhance your ability to create memorable travel experiences for your clients!

About Hicham Mhammedi Alaoui:

Hicham is the founder of Experience Morocco, a leading destination management company (DMC) specializing in creating unique and immersive travel experiences in Morocco. With a passion for his country and a dedication to providing exceptional service, Hicham has built Experience Morocco into a go-to partner for travel advisors around the world. With over 10 years of experience in the travel industry, Hicham continues to innovate and create memorable experiences for clients.

experiencemorocco.com/#team.

cntraveler.com/contributor/hicham-mhammedi-alaoui/ wendyperrin.com/reviews/hicham-mhammedi-alaoui-radia-tehitahe/

partners@experiencemorocco.com

Today we will cover:

(02:15) Hicham's background and how Experience Morocco was founded
(07:10) Creating positive relationships and viewing one another as links in a chain
(11:45) Understanding the why behind each person in the travel industry
(13:15) Ways an advisor can create a positive impression
(25:25) Things to avoid when working with a supplier partner
(29:45) Converting a good trip to a great trip
(32:35) Collaborating with DMCs during high season
(39:10) Cultural sensitivity and avoiding assumptions when working with DMCs
(42:00) The value of overcoming challenges and regaining trust in a relationship

tiquehq.com/nch-open-house

FREE CLIENT WELCOME GUIDE:

https://tique.thrivecart.com/free-sample-welcome-guide-service-suite/

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61. Auditing Trip Details To Minimize Errors And Enhance Client Experience with Ashlyn Puckett

Tue, 06 Feb 2024 10:00:00 -0400

It’s no secret that planning a trip involves numerous details. It's easy for small things to fall through the cracks, potentially impacting the overall client experience. Ashlyn Puckett, Tique’s workflow guru who previously served as a client experience manager for a host agency, walks through how to audit a trip prior to travel in order to minimize risk of errors and oversight.

According to Ashlyn, there are four main points to auditing a trip: the itinerary creator, airfare details, hotel preparation, and back-office tasks. Learn how these auditing practices can save you from headaches, ensure a seamless travel experience, and ultimately boost client satisfaction!

tiquehq.com/nch-open-house

Today we will cover:

(02:50) The four main points for auditing trips
(05:20) Significance of double-checking room assignments and concierge details
(08:40) Spreadsheet used for auditing trips
(17:50) Ensuring excursion meeting locations, times, and contact information are listed
(21:25) Considerations for different generations and their preferred communication methods
(25:20) Auditing airfare details; balancing traveler responsibility with providing guidance and support
(29:10) Importance of hotel preparation and creating a VIP experience
(38:05) Auditing the back office details
(40:45) Checking insurance selection and obtaining written confirmation
(47:36) Utilizing VA services for auditing assistance

Episodes Mentioned:

56. The Benefits Of Working With A Wholesaler with Melissa Krueger

59. What Details Your DMC And Hotel Wish They Knew with George Eliades

53. Demystifying Selling Travel Insurance with Susan Barbanel

THE LEGAL PAIGE - Travel industry agreement templates

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60. The Cost Of A FAM Trip with WanderLuxe Destinations

Tue, 30 Jan 2024 10:00:00 -0400

Ever wondered what goes into planning FAM trips? These familiarization trips allow travel advisors to experience destinations firsthand, build relationships with suppliers, and gain valuable knowledge to better serve their clients. However, the planning and execution of a FAM is often underestimated, and there are certain do's and don'ts that advisors should be aware of to ensure a successful experience.

In this episode, Tara D'Agostino & Jamie Jackson of WanderLuxe Destinations discuss the labor-intensive process of planning and executing FAMs, the importance of building relationships with partners, and the expectations and etiquette for advisors attending the FAMs. Tara and Jamie share insights on how they select advisors for each trip, the costs involved, and the significance of respect and engagement during site visits.

About Tara D'Agostino:

Tara, Owner and Managing Director of WanderLuxe Destinations, began her professional career in luxury travel after deciding to transition from the non-profit world where Tara worked for the Higher Education Student Assistance Authority, liaising between Seton Hall University and the State of NJ. While travel has always been Tara’s passion, she came to a crossroads where she decided to transition her passion into a career and became a Luxury Travel Advisor with Travelong of Summit in Summit, NJ. As she quickly adapted to the business and her client base grew, Tara was offered a Sales Manager position with Wegner Associates, and began juggling both sides of the trade until fully immersing herself into representation; something she quickly fell in love with! Wendy Wegner and Tara began discussing the succession and future of Wegner Associates, and in March of 2019, Tara acquired ownership, rebranded the company and launched WanderLuxe Destinations on July 1st of 2019.

About Jamie Jackson:

Jamie was born and raised in Bucks County, PA (a suburb of Philadelphia), but knew she would end up in the South. She earned her BA from Elon University in North Carolina where she spent a winter term in Greece and semester abroad in London. Jamie and her husband spent 6 years in Palm Beach County, FL before settling in Charleston, SC where they reside with their two boys. Jamie has a passion for enhancing relationships between advisors, suppliers, and consortia to strategically improve and grow the business for all parties through education and resource development. She believes that travel enables collaboration, innovation, education, and celebration.

wanderluxedestinations.com

hi@wanderluxedestinations.com

Today we will cover:

(03:00) The background of Wanderlux Destinations
(11:05) Advice for new advisors investing in FAMs
(13:05) Planning and coordination of FAMs
(15:35) Factors considered when selecting advisors
(20:25) Setting expectations and FAM code of conduct
(25:15) Labor costs and expenses associated with organizing FAM trips
(26:35) Showing respect and being professional
(34:20) The high energy spend and empathy required
(40:50) The financial investment and costs involved
(44:00) The impact of cancellations and non-refundable fees
(45:05) Additional cost of tipping and how to financially prepare for a FAM
(49:05) Do's and don'ts of site visits
(53:25) Supplier's perspective on the cost and investment of hosting FAM trips

Listen to Episode 3 - Preparing To Go OOO? Do These Things First

THE NICHE COMMUNITY: tiquehq.com/niche

Join Niche - An interactive community membership for travel advisors wanting to grow their business!

SEMI CUSTOM BRAND KITS: tiquehq.com/semi-custom-brands

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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59. What Details Your DMC And Hotel Wish They Knew with George Eliades

Tue, 23 Jan 2024 10:00:00 -0400

Creating a seamless client experience in the travel industry requires effective communication, collaboration, and attention to detail. By sharing comprehensive information with DMCs, travel advisors enable them to craft personalized itineraries that meet the client's expectations.

In this episode, George Eliades of Seez Travel discusses the importance of creating consistent client experiences and shares insights on what information is helpful for a supplier to have in order to create unforgettable itineraries. Learn about the significance of setting boundaries, effective communication with DMCs, and the importance of managing client expectations. By following these best practices and fostering strong partnerships with DMCs, travel advisors can elevate their client offerings and contribute to an exceptional travel experience for their clients.

About George Eliades:

George is currently the Managing Director at Seez Travel, a luxury DMC specializing in Greece. He brings experience from previous roles at ALGEAN GROUP, OMNI APIQO, Alpha Finance and Kappa Securities. George Eliades holds a 1988 - 1991 BA in Business Administration @ The American Intercontinental University. With a robust skill set that includes Investment Banking, Equities, Investment Advisory, Investments, Business Planning and more, George Eliades contributes valuable insights to the industry.

seeztravel.com/#/our-team

Today we will cover:

(03:35) George's background in finance and the story behind the name "Seez"
(10:50) How boundaries can enhance professionalism and improve client experiences
(16:10) The proposal process and its impact on suppliers
(22:00) Essential details to include in a proposal
(24:50) Questions to ask to understand the logistics of the destination, including transportation, walkability, and managing client expectations
(29:30) Why you should check flight availability before moving forward with the proposal
(31:50) Best practices for communication with DMCs
(39:45) Providing hotels with client information in order to create a luxury experience
(47:10) The need for good communication; Uncertainty leads to a breakdown in trust

CLIENT COMMUNICATION TEMPLATES: tiquehq.com/client-communication-templates

All of the email, form, & task list templates you need to deliver a high-end booking experience for your travel clients!

SEMI CUSTOM BRAND KITS: tiquehq.com/semi-custom-brands

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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58. 5 Steps To Create A Niche-Specific Workflow with Ashlyn Puckett

Tue, 16 Jan 2024 10:00:00 -0400

If you have not implemented a general workflow in your business, now is the time to do so! Whether you choose the DIY route or take advantage of Tique’s resources, adding niche-specific workflows will allow you to serve different clientele in different areas of the world. Ashlyn Puckett, Tique’s community manager and resident workflow guru, joins this episode to walk you through how to create one workflow and then duplicate it for different types of travel.

Ashlyn breaks down the workflow process, including defining the life cycle of a booking, mapping out the process, and outlining the emails and forms needed. She also shares tips on how to effectively implement the workflow in TravelJoy or your preferred CRM. The goal is to streamline your client experience, save time, and provide a personalized and efficient service to your clients!

Today we will cover:

(04:10) Tique’s workflow services and customization options
(06:30) Background on the development of Tique's client communication templates
(12:00) What is a workflow; Defining the life cycle of a booking
(14:45) Creating a process map for visualizing the workflow
(28:15) Simplifying the workflow process
(32:15) Jennifer’s hot take on implementing and duplicating the client communication templates for specific niches
(39:45) Creating educational assets that complement the niche workflows
(44:05) Implementing the workflow in TravelJoy or other CRM platform
(47:55) Testing the workflow and using resources like TravelJoy Lab

Client Communication Templates:

tiquehq.com/client-communication-templates

The Custom Client Experience:

tiquehq.com/custom-client-experience

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57. The Connection Between Brand Consistency And Client Trust with Amandolin Webb

Tue, 09 Jan 2024 10:00:00 -0400

Brand consistency is key! In fact, it goes beyond just adding your logo to every social media post. It’s about creating a unified look and feel across your website, social media, emails, and more. Amandolin Webb, the creative director and branding genius for Tique, joins this conversation to share her expertise on the importance of maintaining brand consistency in order to build client trust.

Amandolin explains the importance of taking the time to establish clear brand guidelines, as well as provides granular details of brand consistency, such as font usage, color hex codes, and font weights. Walk away from this episode with a better understanding of the long-term benefits of investing in a strong brand, the psychological impact of brand consistency, and the importance of regularly auditing and updating brand elements. By establishing clear brand guidelines and maintaining consistency across all touchpoints, you can create a sense of reliability and professionalism that resonates with your ideal clients!

Dream Client Guide:

tique.thrivecart.com/free-download-dydc/

Today we will cover:

(01:35) Why brand consistency is important
(09:10) The role of brand guidelines in maintaining consistency
(12:50) Details of font guidelines, including kerning and font weights
(19:30) Psychological impact of brand inconsistencies on consumer perception
(29:45) Conducting an audit and creating/updating brand guidelines
(35:45) Value of connecting and getting feedback from other travel advisors
(37:50) The connection between branding and copywriting
(40:30) Focusing on progress over perfection

Semi-Custom Brands

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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56. The Benefits Of Working With A Wholesaler with Melissa Krueger

Tue, 02 Jan 2024 10:00:00 -0400

What exactly is a wholesaler? Melissa Krueger, the CEO of Classic Vacations, explains the role of a wholesaler in the travel industry and details the exceptional service, support, and value they bring to travel advisors. Learn the similarities and differences between a wholesaler and a DMC (Destination Management Company), benefits of working with a wholesaler, and the key differentiators that set Classic Vacations apart in the industry. Also, Jennifer shares her personal experience of working with Classic Vacations and how they played a pivotal role in creating the foundation for her entire travel career!

About Melissa Krueger:

Melissa is the Chief Executive Officer and has been with Classic Vacations for 9 years. She has been contributing to the travel industry for over 20 years in roles such as Director of Sales and Profitability, Director of Brand Development and most recently Vice President and General Manager of Classic’s robust groups division. Her greatest passion is helping customers build their businesses and supporting employees in growing their careers. Melissa resides in Carmel, California with her husband of 21 years and their three daughters.

www.classicvacations.com

sales@classicvacations.com

Today we will cover:

(01:45) Melissa's involvement in the hospitality industry, specifically with Classic Vacations
(09:55) The structure of a wholesaler
(15:30) Differences and similarities between a wholesaler and a DMC
(23:45) Variety and flexibility offered by a wholesaler
(27:30) In-destination hotline for support
(34:00) How Classic handles money transactions; being a debt-free company
(45:25) Ability to hold space for clients during the proposal review
(47:35) Attending an E3 conference

TIQUE x Solstice Collective

Get $250 off your initial service commitment

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55. Current Social Media Trends And Strategies with Solstice Collective

Tue, 26 Dec 2023 10:00:00 -0400

Social media is an essential tool for businesses to connect with their target audience and build brand awareness. As a travel advisor, leveraging social media effectively can be a game-changer in reaching potential clients and growing your business. However, it can be challenging to stay up-to-date with the latest trends and forever-changing algorithms.

Jane Linsea and Kate Barnes from Solstice Collective, a social media management and website design agency, share their expert insights on the current social media trends that travel advisors need to be aware of. They highlight the most relevant platforms, such as Instagram and TikTok, and emphasize the importance of understanding your target audience when choosing which platforms to focus on. They also provide tips for creating effective captions, engaging with followers, and maintaining brand consistency. Stay tuned to the end of the episode for details on how to receive a $250 discount with Solstice Collective!

About Jane Linsea:

Jane is a proud graduate of Central Michigan University and co-founder of Solstice Collective. With a passion for wellness and a love for exploration (be sure to explore Solstice Travel), Jane has over 8 years of expertise in web design and social media management. With a keen understanding of the digital landscape, she seamlessly integrates her skills to enhance the online visibility of businesses associated with Solstice Collective.

About Kate Barnes:

Kate is a graduate of Central Michigan University and has four years of expertise in website design and social media management. Beyond her professional prowess, Kate is a globetrotter at heart, relishing adventures that take her to corners of the world near and far. Kate is not just a website designer and social media manager; she's a storyteller, dedicated to bringing your unique narrative to life. Her exceptional talent shines in crafting compelling copy for clients’ websites and social media platforms, seamlessly translating ideas into words that resonate with audiences.

solstice-collective.com/tique

instagram.com/solsticecollective_

facebook.com/solsticecollectivellc

Today we will cover:

(06:45) Most relevant social media platforms
(09:50) Demographic breakdown of Instagram, TikTok, and LinkedIn
(20:05) Tailoring captions for different social media platforms
(20:25) Creating Instagram reels vs TikTok videos
(24:40) Tips for starting and maintaining a social media presence
(28:15) The role of daily engagement in growing a following
(31:45) Should you be running paid ads?
(34:00) Understanding and utilizing the algorithm effectively
(38:00) Maintaining brand consistent images and videos
(41:50) Discount offer for social media management with Solstice Collective

Apply Now for the Custom Client Experience

A fully customized workflow designed in TravelJoy exclusively for your travel business. Revolutionize the way you do business in 2024!

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54. Removing The Intimidation (And Stress) Out Of Email Marketing with Kaytee Fisher of Moxie & Fourth

Tue, 19 Dec 2023 10:00:00 -0400

Say goodbye to email marketing overwhelm! Learn how this powerful tool can help travel advisors connect with their audience, build trust, and drive sales. Get tips on creating engaging content that provides value to your subscribers, as well as the tools that can remove the stress and make email marketing easier and more effective! With the right strategies in place, email marketing can become an integral part of your business and contribute to your success as a travel advisor.

This episode also celebrates something very exciting! Kaytee Fisher, Tique’s former email marketing guru, announces the launch of Moxie & Fourth, an email marketing service for travel advisors. From OG Tique client to joining the Tique team and now launching her own email marketing business, Kaytee shares her journey over the past five years and how she found her passion in helping travel advisors create effective email campaigns.

About Moxie & Fourth:

Backed by 5 years of personal experience as an advisor and fueled by a commitment to perfectionism, Kaytee deeply understands the marketing challenges faced by travel advisors because she’s been there and done that. Exclusive dedication to travel advisors has allowed Moxie and Fourth to meticulously craft a service suite that caters to even the most niche email marketing needs without unnecessary complexity. In an already intricate industry, there's no reason to make your email marketing anything other than effortless. From project kickoff to wrap up, Moxie and Fourth is committed to providing the essentials for a successful email marketing strategy that you can finally implement with confidence.

Moxieandfourth.com

instagram.com/moxieandfourth

The Monthly Newsletter Blueprint: moxieandfourth.com/service-newsletters

Today we will cover:

(01:05) Kaytee’s journey from a travel advisor to Moxie & Fourth
(09:56) Common misconceptions about email marketing
(12:43) Simplifying email marketing with the right tools and strategies
(17:30) Building “know, like, trust” with your audience
(20:20) Fundamental steps to get started with email marketing
(26:30) The impact of consistent branding and quality in newsletters
(31:45) Cost and benefits of using Flowdesk for email marketing
(35:25) Examples of non-salesy content for newsletters
(40:30) Tools for making email marketing easier
(43:00) Details of The Monthly Newsletter Blueprint
(47:35) Common mistakes in email marketing and how to avoid them

CLIENT COMMUNICATION TEMPLATES

tiquehq.com/client-communication-templates

SEMI-CUSTOM BRANDS

tiquehq.com/semi-custom-brands

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53. Demystifying Selling Travel Insurance with Susan Barbanel

Tue, 12 Dec 2023 10:00:00 -0400

Dive into the intricate world of travel insurance! While this topic may feel heavy and risky, the intention is to mitigate risk, protect your clients, and also safeguard your business. Susan Barbanel, a National Business Development Manager at Travel Insured, joins the conversation to provide key insights and strategies to navigate the risks and rewards of offering travel insurance.

Susan covers topics such as when to offer insurance to clients, the legal requirements for offering insurance, and the best practices for converting clients to purchase insurance. She also discusses the commission structure for selling insurance and the different add-ons that can be offered to clients. Travel insurance is a topic that affects every advisor and every business model, regardless of the season or type of travel. It’s not just about protecting the investment, but also about providing peace of mind and support. As advisors, It's important to educate your clients and be the trusted resource they’re looking for!

About Susan Barbanel:

Susan is a National Business Development Manager at Travel Insured. She has been with the company for over 11 years as the Director of Group Sales and most recently National Sales Manager, supporting and partnering with high volume key accounts. Prior to Travel Insured, Sue was in the hospitality, tourism, and travel sales industries in the Boston area. Her career has provided skills in business development, account management and working collaboratively for sales and growth. As the National Business Development Manager, she is focused on developing new account partnerships in the travel industry and across various business units. In her free time you might find her on the slopes, playing golf or hanging out at her family’s craft brewery, Still Hill Brewery in Rocky Hill, CT.

Email: sbarbanel@travelinsured.com

Today we will cover:

(04:35) When to initially offer travel insurance to clients
(09:45) Setting a minimum expectation for clients to purchase travel insurance
(13:35) Including travel insurance expectations in terms and conditions
(15:30) Legal requirement of offering travel insurance as a travel advisor
(19:45) Advising clients to seek information from the insurance company directly
(21:20) Do's and don'ts of selling travel insurance
(23:07) Best practices for converting clients to purchasing insurance
(27:25) Can travel advisors purchase insurance on behalf of clients?
(33:35) Importance of having written confirmation for insurance requests
(35:50) Commission ranges and protection for travel insurance policies
(46:35) Recommended add-ons for policies
(52:05) Being a resource for clients who purchased insurance on their own

Client Communication Templates:

A collection of email, forms, and task list templates to help you enforce boundaries, manage expectations, & deliver a high-end travel booking experience.

The Legal Paige - Travel industry agreement templates

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52. How To Disaster-Proof Your Business with Matt Maniscalco

Tue, 05 Dec 2023 10:00:00 -0400

Are you prepared for the unexpected? Don't wait until it's too late! As a business owner, it's easy to get caught up in the day-to-day operations and overlook the need for emergency planning. However, it's crucial to have a plan in place to protect your business and your loved ones in case of unforeseen circumstances. Matt Maniscalco, an accomplished insurance agency owner, joins the show to discuss the importance of preparing for life's unexpected events.

Matt emphasizes the necessity for travel advisors to have comprehensive plans and protocols in place, addressing both personal and professional aspects. From taking out life insurance policies and creating emergency succession plans to understanding your business's financial state and ensuring your legacy's protection, this episode covers the challenging but crucial matters business owners must consider!

About Matt Maniscalco:

Matt is the President of Page Insurance Agency. He is licensed with both his 2-15 and 2-20 licenses, giving him the ability to help clients in many aspects of their insurance and retirement needs. His career background includes an internship with the NFL, 5 years as a Market Executive in Radio, and most prior 5 years in bank management. Matthew was raised in DeLand, where he still resides with his beautiful wife and 2 children. His passion for his family, his community, and his clients is what drives his success. Beyond his community relations, Matt enjoys coaching little league, working out, attending sporting events, and spending quality time with his family.

pageinsuranceagency.com

#BLESSED as You CHOOSE to Be

Today we will cover:

(01:40) Matt’s personal experience in realizing the need to have an insurance policy in place
(05:05) Key Man life insurance policy and its significance for your business
(11:30) Robin and Jennifer’s reasoning for getting a policy; ensuring financial security
(14:00) Creating an emergency plan for your business
(16:05) Hiring a corporate attorney and accountant for guidance
(18:15) Importance of having operational processes and SOPs in place
(22:05) Starting the planning process from day one of the business
(25:35) Factors to consider when determining coverage amount
(33:55) Significance of planning for the unexpected in business
(37:39) What to include in your emergency documents and who should have access to the information

Novo - The ultimate online banking system perfect for travel advisors on the go!

The Legal Paige - Travel industry agreement templates

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51. Should Your Assistant Be An Independent Contractor Or An Employee? with Paige Griffith Esq.

Tue, 28 Nov 2023 10:00:00 -0400

Whether you're considering bringing on an independent contractor (IC) or hiring an employee, it's important to understand the differences between the two and make the right choice for your travel business. This episode explores the key aspects of categorizing your new assistant and provides insights from Paige Griffith Esq., an attorney and entrepreneur who specializes in helping business owners navigate the legal aspects of hiring.

Paige sheds light on the considerations that every business owner should be aware of when deciding between an IC and employee. Learn the differences between the two in terms of flexibility, control, tax implications, ability to part ways, and cost implications. Also, learn the importance of setting up processes and contracts to protect both parties, as well as tips for successful hiring and team management.

About Paige Griffith:

In her first year of law school, Paige decided to add a photography business to her already demanding schedule. She immediately fell in love with entrepreneurship and the thrill of building her own dream. After connecting with more creatives, she quickly became attuned to their legal uncertainties and founded The Legal Paige as a solution to the confusion that comes with building a legally legit business. As both a lawyer and a small business owner, Paige understands the challenges and dreams you face. Whether she’s speaking at conferences, guest experting in Masterminds, or recording podcast episodes, she’s keenly aware of the client issues that keep you up at night and the big goals you have to scale a business (while maintaining your peace-of-mind). Oftentimes legal problems can feel impossible to solve and it brings her great joy to offer simple solutions that help you rest assured in your business.

thelegalpaige.com

Travel industry agreement templates

Independent contractor agreement template

Today we will cover:

(01:12) Paige shares her background and why she started The Legal Paige
(09:35) Benefits of providing free educational content
(15:00) Differences between hiring an independent contractor and an employee
(21:25) Should every contractor be their own legal entity?
(27:00) Considerations for travel advisors in hiring contractors
(34:45) Financial preparation for paying employee salaries
(36:40) Performance evaluations and feedback for contractors and employees
(39:20) Importance of having processes and SOPs in place for contractors
(46:50) The generational shift in employee boundaries and expectations
(49:20) Costs associated with hiring employees and contractors
(56:25) Hiring tips: hire slowly, fire fast
(58:10) Paying for probationary periods and test projects
(59:25) Removing access and permissions before firing someone

Get $100 off when you join Gusto!

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50. How To Know If It's Time To Refresh Your Brand with Amandolin Webb

Tue, 21 Nov 2023 10:00:00 -0400

Is your brand attracting your ideal clients? Commonly overlooked, branding is in fact a crucial aspect of any business. This episode uncovers details on what makes a brand effective, how to keep it relevant, and how to evaluate if a brand refresh is in order! Amandolin Webb, the creative director and branding genius for Tique, joins this discussion to provide her expertise on the importance of branding, determining if your brand is actually attracting your ideal client, and advice on the tricky business of evolving your brand as your business and audience grows. She also touches on topics like brand consistency and its effects on audience perception and trust.

Tune in to gain actionable strategies such as adopting more straightforward approaches, creating brand guides, ensuring brand differentiation and cohesiveness, and choosing timeless elements for brand longevity. By prioritizing brand identity and consistently delivering a cohesive brand experience, you can build a strong and authentic brand that resonates with your target audience and positions your business for long-term growth and success!

Today we will cover:

(03:10) Evaluating if a brand refresh is needed
(08:10) Evolving with your target audience
(11:50) Benefits of a simple and timeless brand design
(13:00) Sub-brands; pros and cons to having multiple brands
(20:35) Identifying outdated brands and avoiding trends
(25:20) Luxury brands and their branding strategies
(30:35) Brand recognition and standing out
(36:50) Maintaining brand consistency over time
(44:20) Signs that your brand is not engaging with your target audience
(47:30) Making adjustments to branding rather than starting over

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49. When And How To Work With A DMC with Crothúr Murphy

Tue, 14 Nov 2023 10:00:00 -0400

Discover the power of working with a Destination Management Company (DMC). Crothúr Murphy, Owner and Managing Director of Crafted Ireland, provides insight into the immense value that DMCs bring to the travel industry. Learn the role of a DMC and how they can create unique and personalized experiences for clients. From helicopter rides to private lunches and exclusive access to historical sites, Crafted Ireland goes above and beyond to create extraordinary moments.

Crothúr explains the multitude of benefits of working with a DMC, the challenges they face, the importance of trust and communication between the DMC and the travel advisor, and much more. Tune in to learn all about the world of DMCs from the perspective of a quintessential example of a specialized DMC!

About Crothúr Murphy:

Crothúr Murphy, Owner and Managing Director of Crafted Ireland, embarked on his career in hospitality as a driver guide, laying the foundation for his profound connection with Ireland's landscapes and culture. Drawing from this invaluable experience, he envisioned and established Crafted Ireland, a luxury Destination Management Company (DMC). Crothúr's unwavering passion for his homeland shines through as he curates bespoke travel adventures that showcase Ireland's rich culture and natural beauty. Committed to responsible tourism, he creates lasting memories for travelers seeking authentic Irish experiences.

Craftedireland.com

Today we will cover:

(03:15) Crothúr’s background in the hospitality industry and Crafted Ireland
(07:20) The role of a destination management company (DMC)
(13:45) Leveraging creativity and enhancing Googleable experiences
(16:00) How a DMC can advocate for the client’s experience
(19:30) Building trust between advisors and DMCs
(22:35) The value of having a DMC in emergency situations
(25:55) Working with difficult clients and red flag behavior
(31:45) Reasons for declining a client
(34:15) Turnaround time for itineraries
(37:20) Understanding the pressure on both sides of the industry
(42:45) How to communicate desired luxury touches to a DMC
(47:15) Thoughts on DMCs charging fees
(53:20) Trusted FIT Services and financial health of DMCs

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48. What You Should Be Doing Now For Your Long Term Business Vision

Tue, 07 Nov 2023 10:00:00 -0400

Success in the travel industry is not a one-size-fits-all approach. What drives you may not drive the advisor next to you. It's all about defining what you want out of your business and creating a plan to make it happen.

Learn the four steps to take to discover and clarify your long-term business goals, and how to create actionable steps to achieve them. Robin and Jennifer dive into defining your core values, crafting a mission and vision statement, setting SMART goals, tracking key data metrics, and much more! Walk away from this episode with a roadmap that will help to guide your travel business towards success!

Today we will cover:

(03:50) Defining core values for your business
(10:00) Creating a vision and mission statement
(14:55) Assessing the current state of the business
(17:10) Setting SMART goals for your business
(23:00) Holding yourself accountable to personal goals
(25:38) Evaluating average spend per trip and proposal turnaround time
(28:20) Importance of collecting data
(33:50) Planning for growth and developing an action plan
(38:25) Challenging yourself on your goals; question the why
(40:40) Setting metrics and measuring progress

Listen to Episode 41: What We'd Do Today If We Started Our Travel Business Over (Part 1)

Jena Paulo - ClickUp Consultant

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47. How To Batch Your Tasks & Manage Your Time As A Travel Advisor

Tue, 31 Oct 2023 09:00:00 -0400

Time management is a common struggle for entrepreneurs, especially travel advisors. However, it's not impossible to master! In this episode, Robin and Jennifer discuss the steps to better optimize your time, achieve more in your business, and feel more in control of your days.

Unfortunately, so many people are conditioned to feel that being “too busy” for their personal life is brag worthy. Both Robin and Jennifer admit to previously being addicted to stress and trying to take on the world while letting their personal life or health fall by the wayside. If you can relate and are ready to achieve a better work-life balance, this episode is definitely for you! Hear how implementing strategies like task batching, outsourcing, and minimizing distractions can help you take control of your time and create a thriving business!

Today we will cover:

(01:45) The need to find a balance between work and personal life
(04:50) Having a desire for control and its impact on time management
(08:45) Importance of creating white space and taking time off
(11:15) Taking action to complete your must-do responsibilities
(14:55) Categorizing tasks and figuring out what to outsource
(21:30) Having the right systems in place for organization
(25:20) Creating a schedule and time blocking for increased productivity
(27:25) Minimizing distractions and using productivity tools
(32:40) Setting boundaries with clients and protecting personal time
(34:10) Taking breaks and incorporating physical activity
(40:00) Outsourcing tasks that don't require your direct involvement
(41:10) Evaluating your results and adjusting your strategy and schedule if needed

Listen to Episode 46: What Tasks In Your Travel Business To Outsource with Grace McBride

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46. What Tasks In Your Travel Business To Outsource with Grace McBride

Tue, 24 Oct 2023 09:00:00 -0400

As a travel advisor, you may find yourself juggling multiple tasks and responsibilities. It can be overwhelming, which leads to needing some extra help in your business. But what tasks should you outsource first? How can you trust someone with aspects of your business? How do you know if it’s actually the right time to find help? Grace Mcbride, Founder & CEO of Lucia, joins this conversation to answer these questions and more!

Grace explains the difference between outsourcing to a virtual assistant (VA) versus an independent contractor (IC) or employee, and the importance of valuing your time and focusing on tasks that generate revenue. If you’re feeling overwhelmed and unable to scale, making mistakes due to a heavy workload, or unable to take on new clients, this is the episode for you. Discover the signs and benefits of outsourcing tasks for maximum scalability!

About Grace McBride:

Grace is a dedicated entrepreneur and innovator in the luxury travel industry, currently serving as the Founder & CEO of Lucia. Lucia is a marketplace that connects the luxury travel industry with freelancers, addressing the labor shortage crisis and helping businesses scale without hiring. Grace's professional journey has been deeply rooted in both luxury travel and startups, serving as the CEO of TripKit and COO of MilesAhead. She was a Fellow in the New York 2021 cohort of the Startup Leadership Program and a Philip C. Wolf Memorial Scholarship winner of the Phocuswright Conference in 2022. Grace received her BS at Cornell University and MBA at the University of Notre Dame. She is always excited to try the next new hotel or restaurant and currently resides in Brooklyn, New York.

Today we will cover:

(01:20) Grace’s history with VA services and her knowledge on the topic
(01:55) How to know if you’re actually ready to outsource
(05:50) Choosing between a VA and an IC
(10:45) Financial investment for bring on an assistant
(14:20) Differentiating between being busy and being productive
(18:30) Average price point and turnaround time for itinerary tasks
(20:40) Benefits of having an assistant
(24:10) Importance of setting up processes and SOPs
(33:05) Saving time and increasing revenue
(37:30) Common tasks advisors are successfully handing off
(40:55) The need for good communication and a grace period when bringing on an assistant
(45:35) Left brain vs right brain work

Listen to Episode 30:

The Impact Of AI On Travel Advisors: Embrace Or Fear It? With Grace McBride

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45. The Secret Weapon To Grow Your Email List with Kaytee Fisher

Tue, 17 Oct 2023 09:00:00 -0400

Looking for a unique way to grow your email list? Enter quizzes!

Unlike traditional lead generators like PDF downloads or how-to guides, a quiz offers a unique value proposition - Instant gratification and a personalized experience for your audience! And the best part? Quizzes have a high conversion rate, with some studies showing rates as high as 55%!

Kaytee Fisher, Tique’s resident email marketing guru, joins this conversation to share her thoughts on how quizzes can be an effective way to collect email addresses. She also shares tips for creating quiz questions, marketing strategies for your quiz, and targeting specific niches like honeymoons, luxury travel, or multi-generational trips.

Tune in and learn how this fun lead generator can not only capture your audience's attention, but also collect valuable data to help refine your marketing strategy and attract the right clients to your travel business!

Today we will cover:

(01:20) What is a lead generator and a nurture sequence
(04:00) The effectiveness of quizzes as lead generators
(09:10) Utilizing the data collected from quizzes
(19:40) Starting with the end goal in mind and working backwards
(23:30) Defining your goals and aligning with your niche for
(25:30) The various uses of quizzes and why they’re not just a one-time tool
(31:00) How quizzes can help with the fear of niching down
(35:45) Tailoring the intake process with quizzes and personalization
(40:10) Using quizzes to help clients who are undecided or unsure
(42:20) Marketing strategies for quizzes, including Pinterest and social media
(45:10) The importance of quiz aesthetics and language for different audiences

Listen to Episode 10:

Why You Need An Email List For Your Travel Business with Kaytee Fisher

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44. What Is A Rep Company & How To Work With Them with Danielle Dormand

Tue, 10 Oct 2023 09:00:00 -0400

In the world of travel, there are many moving parts and players that work together to create unforgettable experiences for clients. One important player in this ecosystem is the representation firm, also known as a rep firm or company. These firms act as a liaison between travel advisors and their clients, and the various suppliers and partners around the world. They help to bridge the gap and ensure that the right connections are made, resulting in seamless and exceptional travel experiences.

Danielle Dormand, Co-Founder of Index Select (a rep company that has been in the travel industry for eight years and has built a reputation for their exceptional service and portfolio of partners), shares insights into what a rep company does, how they support travel advisors, and provides details on the challenges and rewards of their work!

Connect with Danielle Dormand:

https://www.indexselect.com/

Today we will cover:

(05:30) The role of a rep company and how Index Select supports advisors
(14:30) Index Select's reputation in the industry, and their focus on experiential travel and brand alignment
(19:00) Networking, building relationships and creating exceptional experiences
(27:40) Evaluating ROI of shows and events, and learning about high-performing advisors
(36:05) Utilizing partners and DMCs for support and expertise
(39:10) Creating personal connections and providing a unique client experience
(45:10) Everything that goes into hosting fam trips

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43. How A Copywriter Can Change Your Business with Emily Matras

Tue, 03 Oct 2023 09:00:00 -0400

Copywriting is often underestimated. However, it can have a huge impact on business success! Emily Matras, owner and writer-in-chief of Bon Vivant Copy, joins the show to discuss the importance of copywriting in converting passive audiences into active leads. Learn all about what copywriting is (and what it isn’t), the complex role SEO plays on your website, why consistency matters on ALL platforms, how to improve your sales copy if you’re DIYing it, and much more!

As a conversion copywriter for travel advisors, Emily specializes in writing content that drives action to her client’s website. She shares how effective copywriting can lead to higher conversion and closing rates, boost confidence, and elevate your travel business. If you’re struggling to perfect your crystal clear messaging to connect with your audience, you won’t want to miss this episode!

Connect with Emily Matras:

https://bonvivantcopy.com/

Today we will cover:

(4:00) The power of niching down in your industry
(8:15) Explanation of copywriting and how conversion copywriting drives action
(11:10) The complexity and strategy required for effective SEO
(18:00) The ongoing effort required for SEO and business success
(21:05) Having clarity and speaking directly to your ideal audience
(31:15) Being consistent with your voice across all of your platforms
(36:50) Emily’s specific process when working with a travel advisor client
(41:10) Tips for writing better sales copy
(44:40) Positive results that can come from strategic copy on your website

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42. What We'd Do Today If We Started Our Travel Business Over (Part 2)

Tue, 26 Sep 2023 09:00:00 -0400

Marketing, client experience, industry events, and more! Jennifer and Robin are continuing their discussion about what they’d do differently if they were starting over with their travel business. In this episode, they cover everything from the inception of your identity all the way through how you can make additional income after establishing yourself and your book of business.

Learn the importance of creating a strong brand identity, simplifying website design, utilizing lead generators for email marketing, attending industry events that align with your business goals, and providing a comprehensive client experience. Also learn about adding passive income to your business through affiliate marketing and other supplemental income streams.

If you’re looking for valuable insights on growing a travel business, you won’t want to miss out on this binge-worthy two part series!

Today we will cover:

(01:13) Website design and the importance of simplicity and intuitive navigation
(05:00) Considerations for blog content and SEO optimization
(11:25) The significance of email marketing and lead generation strategies
(12:50) Learn from experienced advisors and other industry experts
(14:50) Flip the script from focusing on Instagram to email list
(20:10) Invest in a robust email marketing platform
(21:55) Attend strategic industry events and self-guided FAMs
(29:20) Create a comprehensive client experience
(34:30) The importance of legal documentation and authorization
(36:30) Diversify your income through affiliate marketing and courses
(38:50) How you can utilize YouTube as a platform for sharing information
(44:00) Evaluate the cost and effort of passive income streams

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41. What We'd Do Today If We Started Our Travel Business Over (Part 1)

Tue, 19 Sep 2023 09:00:00 -0400

Building a successful travel business is no easy task! In this episode, Jennifer and Robin reflect on their business journey and discuss the things they would have done differently. They cover topics such as choosing a host and consortia, creating a brand that aligns with your goals, and the importance of setting boundaries with clients.

Get the scope on the types of brands they would create if they were starting over today. Jennifer envisions her brand as formal, and aims to attract discerning clients who value reliability and a seamless experience. On the other hand, Robin envisions her brand as fun and quippy. She envisions targeting trendy travelers who are active on social media and are willing to share their experiences.

Together, they emphasize the importance of front-end research, knowing your target audience, implementing fees, and creating a seamless client experience. Tune in to learn from their own experiences and make informed decisions for your own travel business success!

Today we will cover:

(01:15) Choosing the right host and consortia
(10:00) What Jenn would do differently if she was starting over today
(14:50) What Robin would do differently if she was starting over today
(22:00) Your host and consortia will only take you so far
(27:45) The importance of finding the perfect fit when just starting out
(28:40) Brand identity, and out of the box marketing strategies
(47:50) Implementing boundaries
(54:20) Setting up a robust project management system
(57:20) Legal protection and travel insurance

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40. Why You Shouldn't Deviate From Your Niche

Tue, 12 Sep 2023 09:00:00 -0400

Imagine this…instead of being a generalist, trying to cater to every traveler's needs, you become a specialist, catering to a specific group of passionate adventurers. Sounds intriguing, right?

In this episode, Robin and Jennifer uncover the many reasons why narrowing your focus can bring incredible benefits to your travel advising business. A niche doesn't have to be limited to a specific destination, but can also focus on a particular type of travel or target audience. By focusing on what you do well and specializing in a specific area, you can enhance your expertise and provide a higher level of service to your clients.

Tune in to learn how narrowing your niche can streamline your sales process, target your marketing efforts, and even give you a competitive advantage in the industry. Whether you're a seasoned travel advisor or just starting out, this episode is packed full of valuable insights and practical tips to help you level up your marketing and sales game!

Defining Your Dream Client Guide

Today we will cover:

(01:14) What is a niche
(03:40) Targeting a specific audience
(12:50) Being honest with potential clients and setting expectations
(20:00) Working with specialized partners in your niche
(26:20) Frustration with luxury travel as a niche
(32:18) Client testimonials and raising fees
(37:05) Saying no to trips that don't align with your niche
(40:40) Specialization of advisors and generational differences

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39. How To Know When To Grow Your Team

Tue, 05 Sep 2023 09:00:00 -0400

One of the most common questions we receive is, when is the right time to grow your team. Hiring the right people can have a significant impact on your business, but it's not a decision to be taken lightly!

In this episode, Robin and Jen discuss the signs that indicate it's time to hire, why you need to have systems in place BEFORE hiring, the benefits of outsourcing tasks to specialists, and so much more! As the travel industry continues to grow and evolve, it's imperative to hire individuals that align with your brand, have the necessary skills and expertise, and can contribute to the growth and success of your business. By following the guidelines mentioned in this episode, you can build a team that will help you achieve your goals and take your business to new heights!

Today we will cover:

(02:10) Signs that indicate it's time to start looking to hire
(07:00) Why it’s crucial to have systems in place before hiring
(12:00) Making errors in your business
(14:50) Things to do before hiring team members
(21:30) Hiring independent contractors (IC’s)
(31:05) Knowing your numbers, making data-driven decisions, and focusing on important metrics
(41:50) The benefits of outsourcing specific tasks and finding the right person for the job

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38. Summer Systems Series: Why We Love ClickUp

Tue, 29 Aug 2023 09:00:00 -0400

In the 3rd and final episode of the Summer Systems Series, Robin and Jen discuss all things ClickUp. This powerful project management platform brings order and structure to departments within your business!

Learn how ClickUp can help with organization, as well as streamline processes and improve the overall efficiency of your business. Also get an overview of the many features ClickUp has to offer, such as task management, communication and collaboration, customizable workflows, and administrative support.

ClickUp allows business owners to track progress, monitor key metrics, and ensure that every department is aligned with the overall goals. If you feel that your tasks are unorganized or that your business is currently defined as “servicing clients”, this episode is perfect for you!

Today we will cover:

(02:30) What is ClickUp
(16:35) Streamlining tasks and project management
(20:30) Using ClickUp for time tracking and pricing strategy
(22:50) Customizing workflows and automations
(30:55) Collaboration and communication features
(32:00) Storing SOPs and password management
(38:20) Enabling administrative support and delegation
(44:35) The benefits of ClickUp for the growth of your business

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37. Summer Systems Series: Why We Love Flodesk with Kaytee Fisher

Tue, 22 Aug 2023 09:00:00 -0400

Looking to boost your email marketing game? Learn how Flowdesk can enhance your sales conversions and create impactful email campaigns with ease. Say goodbye to complicated design tools and hello to Flodesk’s drag and drop editor!

Kaytee Fisher, Tique’s resident email marketing guru, joins this conversation to share why Flowdesk is the travel advisors dream email marketing platform. Its user-friendly interface, powerful automation capabilities, and personalized campaigns make it the ideal platform for you to connect with your audience and drive business growth. Learn all about targeted campaigns, newsletters, nurture sequins, and so much more! Listen now and get started with taking your email marketing to the next level!

Today we will cover:

(02:20) Creating visually stunning emails using the drag and drop editor
(05:05) Automation triggers and segmenting capabilities for targeted campaigns
(11:10) The importance of personalized and targeted email campaigns
(13:35) How to create an opt-in and nurture sequence
(18:10) Tips for making email marketing easy and not getting overwhelmed
(34:20) Cleaning up subscribers and analyzing metrics
(46:08) Leveraging Flowdesk's live link feature
(49:00) Creating engaging newsletters with itinerary previews

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36. Summer Systems Series: Why We Love TravelJoy with Ashlyn Puckett

Tue, 15 Aug 2023 09:00:00 -0400

In today's world, it's essential for travel advisors to use modern systems and software to streamline their workflow and enhance their client experience. TravelJoy offers a comprehensive platform designed to do just that!

Ashlyn Puckett, Tique’s client experience expert, is here to discuss the incredible benefits of TraveJoy for travel advisors, including customizable and visually appealing proposals, streamlined workflow and centralization of client management, features to protect your business, and auditing. The conversation also touches on the importance of modernizing the travel industry's approach and leveraging technology to showcase a high-end client experience.

By the end of this episode, you'll have a clear understanding of how TravelJoy can revolutionize your travel advising business and elevate your client satisfaction to new heights!

Today we will cover:

(01:47) Aesthetic capabilities of TravelJoy
(05:24) Streamlined workflow and centralized portal for client management
(08:50) Features for email communication
(15:39) What actually is a workflow?
(19:00) How TravelJoy enhances the client experience process
(22:05) Protective features for information management
(28:52) Modernizing the travel industry's approach
(33:15) Protective measures and auditing
(42:55) Commission reporting and metrics

SEVEN FIGURE SALES

TRAVEFY

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35. Successfully Create A VIP Experience For Your Clients with Ashlyn Puckett

Tue, 08 Aug 2023 09:00:00 -0400

As travel advisors, we understand the importance of personalized service and attention to detail in creating extraordinary travel experiences for our clients. Ashlyn Puckett, the amazing community manager for TiqueHQ, joins this conversation to discuss the secrets of VIPing your clients through hotels, exploring how to communicate special occasions effectively, coordinate seamless transportation, and leverage your industry connections for exclusive access. Also learn why advocating for priority services is so important, as well as how you can coordinate unique experiences that go above and beyond.

By following these insider strategies, you can create extraordinary travel experiences that will leave a lasting impression on your clients and keep them coming back for more. Whether you're a seasoned travel advisor or an aspiring professional in the industry, you won’t want to miss this episode!

Today we will cover:

(01:21) The importance of coordinating seamless transportation and working with vetted transfer companies
(11:20) How building relationships with the hotel management and staff can enhance the client experience
(20:20) The role of DMCs in providing exclusive experiences
(28:40) Asking for priority services and special treatment
(39:50) Understanding that not every client is a VIP
(43:00) How rep companies come into play
(45:30) Personalized gifts and surprises from hotels

SEVEN FIGURE SALES

For the advisor ready to close more sales & boost their revenue with confidence!

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34. Why Client Rejection Is Necessary For Growth

Tue, 01 Aug 2023 09:00:00 -0400

Don't let rejection get you down! Failing doesn't mean you're not good enough, but rather an opportunity for growth and improvement.

This conversation discusses the emotional impact and transformative power of failing with clients, specifically during the sales process. Learn how adopting a growth mindset, staying curious, and being self-aware, will allow you to navigate rejection more effectively and use it as a stepping stone towards success. Also learn about the different points of failure in the sales process, as well as insights on evaluating and tweaking various aspects of your business to attract the right clients.

Rejection is inevitable, and even the most successful travel advisors have experienced their share of failures. By embracing failure and learning from it, you can refine our sales approach, better serve your clients, and ultimately thrive in the travel industry!

Today we will cover:

(01:24) Different points of failure in the sales process
(08:05) Adopting a growth mindset
(15:50) Biggest sales bloopers
(25:44) Having a curious mindset
(32:45) Dealing with rejection and staying resilient
(45:00) Surrounding yourself with supportive advisors

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33. How To Overcome Any Sales Objection

Tue, 25 Jul 2023 09:00:00 -0400

Episode 32 was all about how to articulate your value as a travel advisor. This week, Robin and Jen take the discussion a bit further and discuss how to overcome sales objections with confidence.

Travel advisors often face objections from prospective clients that can make them hesitate or even halt the progress of a sale. However, instead of viewing objections as obstacles, think of them as opportunities to showcase your value and expertise. This episode reviews common objections and discusses the strategies for overcoming them with ease!

Download the FREE Sales Objections Playbook!

www.tiquehq.com/sales-objections-playbook

Today we will cover:

(01:05) What is a sales objection?
(06:40) Preparing for objections
(20:25) The 7 P’s
(21:35) Strategies for overcoming objections
(28:00) Approaching objections with empathy
(37:50) Role-playing your sales pitch

Listen to Episode 26 - Why Tailoring Your Sales Approach Is Key For Business Success

Listen to Episode 31 - How To Articulate What You Do As A Modern-Day Travel Advisor

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32. Why You're Not Landing The Right Clients

Tue, 18 Jul 2023 09:00:00 -0400

Are you struggling to attract the right clients to your travel business? Don’t miss this episode!

It's no secret that Tique is big on brand identity and creating boundaries within the client experience. One area where branding and boundaries intersect is in brand messaging and storytelling. In this conversation, Robin and Jen discuss the significance of brand messaging, how to identify your target audience, and the power of a compelling brand story.

Learn how you can attract the right clients, build trust and loyalty, differentiate yourself from competitors, and increase sales and revenue. Take the time to develop a strong brand narrative that resonates with your ideal audience and watch your business thrive!

Today we will cover:

(01:30) Defining your target audience
(04:10) Analyzing your current and desired client roster
(15:00) Why brand messaging is so important
(28:05) The power of a brand story
(46:15) How brand messaging impacts your sales and business’ success
(49:10) Creating an irresistible sales pitch

Defining Your Dream Client Guide

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31. How To Articulate What You Do As A Modern-Day Travel Advisor

Tue, 11 Jul 2023 09:00:00 -0400

The role of an advisor has evolved significantly in recent years. Many people now believe they can plan and book their own trips using the internet and online reviews. However, travel advisors offer much more than just booking services. They provide personalized expertise, foster relationships with suppliers, and offer support in times of crisis.

This conversation talks through how you can articulate your value to someone who may not understand the benefits of working with you. If you've stumbled over explaining why someone should work with a travel advisor versus booking a trip on their own, this episode is for you!

Today we will cover:

(06:20) The human touch and transitioning a good trip into a spectacular trip
(11:30) Explaining the knowledge, expertise and value of travel advisors
(19:10) What to say when asked, “do travel advisors still exist?”
(30:10) Saving clients from stress and handling crises behind the scenes
(41:50) Building relationships with suppliers and vendors for better client experiences

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30. The Impact Of AI On Travel Advisors: Embrace Or Fear It? With Grace McBride

Tue, 04 Jul 2023 09:00:00 -0400

Like any new technology, artificial intelligence (AI) has come onto the scene and caused quite a bit of uproar. You may already be familiar with Chat GPT, but now there are also travel focused AI platforms that can help individuals plan their own itineraries. There’s no doubt about it, AI is reshaping the travel industry!

Grace McBride, founder of Lucia, joins the show to discuss the role of AI, as well as her thoughts on it actually changing the roles of travel advisors. Should we fear this new technology? Will it replace the modern travel advisor? Tune in to find out!

About Grace McBride:

https://www.letslucia.com/

https://www.linkedin.com/in/graceluciamcbride/

Today we will cover:

(03:10) Will AI replace travel advisors?
(05:30) The importance of travel advisors showing their value
(10:00) Using AI to streamline backend of your business
(14:09) The need for personalization and human connection
(19:00) Ways AI can enhance the travel industry
(29:05) Embracing AI as a tool to improve efficiency and productivity
(36:00) Thoughts on the future of AI in the travel industry

Get $57 off an annual membership with Lucia!

Get 15% off your purchase at tonicsiteshop.com

Use code at checkout: TiqueSentMe

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29. Building A Strong Business Partnership

Tue, 27 Jun 2023 09:00:00 -0400

Today, Robin and Jen take a detour from the solopreneur path and dive deep into the realm of dynamic duos. If you've ever wondered how to find your perfect partner in crime or maintain harmony amongst the chaos, you’re in for a treat!

Successful partnerships require more than just business expertise. This honest conversation discusses the importance of openness and trust in a partnership, the balance of skills and responsibilities, financial transparency, and planning for unforeseen circumstances. Tune in as the ladies share their own personal experiences, as well as the important aspects of building a strong, successful business partnership!

Today we will cover:

(00:40) The foundation of a strong partnership
(06:40) Specific strengths and roles in a partnership
(13.40) The reason things can go sideways in a partnership
(17:00) The benefits of having a common vision for the business
(26:15) Conflict in a business partnership and maintaining boundaries
(33:20) Celebrating milestones and defining rewards
(36:20) Respecting each other's boundaries
(40:05) The importance of having a system for storing information and respecting each other's time

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28. Stop Overthinking Social Media With These Stress-Free Ideas with Kaytee Fisher

Tue, 20 Jun 2023 09:00:00 -0400

Social media is the number one thing that we hear travel advisors struggling to manage. The ever-changing algorithm, multiple platforms, ads, hashtags, creating posts that actually resonate with your target audience…is all of this even worth it?

The answer is YES! However, we are big on progress over perfection, and simplifying the lives of travel advisors. This episode is dedicated to removing the overwhelm, intimidation, and analysis paralysis of social media.

Kaytee Fisher (Tique’s Marketing Administrator) joins us as we explore how to simplify social media using automation tools like Planoly, and how to optimize hashtags for better reach. We also delve into the importance of content pillars and how they can help travel advisors focus on their ideal client and create intentional content.

We recommend listening to this episode in full because the good nuggets and easy ways to implement are going to be at the end after we set the foundation!

Today we will cover:

(01:43) How Planoly can help with overthinking social media
(05:23) Effective hashtags and targeting specific audiences
(08:58) Content pillars
(15:00) Utilizing email marketing
(17:21) Creating content pillars that align with your brand and values
(21:10) You are the product and leveraging your unique value
(27:59) The biggest way to stop overthinking your social media strategy
(36:00) The importance of not being afraid to get a little controversial
(42:50) Finding a creative space for content creation
(49:25) Repurposing testimonials and creating easy, no-brainer content
(57:00) Instagram reels

Get started with Planoly!

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27. How We Really Feel About Client Gifting

Tue, 13 Jun 2023 09:00:00 -0400

Client gifting: necessary or an extra expense? This conversation dives into the pros and cons of client gifting in the travel industry.

As a business owner, of course you want your clients to feel appreciated, and a great way to do that is by sending a gift. However, it’s important to consider factors like cost and even the impact it’ll have on your business. Learn tips for making client gifting a success, why intentionality is so important, and also why your bank account, client demographic, and vision for your business are important things to review beforehand. Tune in now for advice on things to consider BEFORE adding gifting to your travel business!

Today we will cover:

(02:00) The benefits of client gifting
(07:55) Things to consider when sending a gift
(11:00) An amenity is not a gift
(16:05) Cons of client gifting
(21:36) Tier structure for gift ideas
(25:50) Creating structure and simplicity in your business

@luxurytravelanonymous

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26. Why Tailoring Your Sales Approach Is Key For Business Success

Tue, 06 Jun 2023 09:00:00 -0400

This conversation is centered around the one word that makes people shudder...sales! As travel advisors, we love to plan travel, but don't want the stigma of being someone who sells for a living. However, that’s exactly what it is.

Learn the importance of sales messaging and why it should be tailored to your potential client's demographic and psychographics. Confidently knowing what you are selling as well as perfecting your messaging are both key to successful sales. Messaging that resonates with an older demographic, such as saving for a multi-generational trip, may not have the same effect on a younger demographic.

Listen now as we dissect how you can adjust your process, verbiage, and general approach to individualized clients so that you are tapping into their value system and creating credibility from the very beginning!

Today we will cover:

(01:27) Demographics versus psychographics
(06:29) Why you’re not closing the sale
(07:30) Baby boomers, Millennials, Gen Z’ers
(16:35) Tailoring your business process to your ideal client
(26:15) Comparing your expectations to social media
(32:35) Consultative seller versus a salesperson
(39:50) Having confidence in what your offer
(44:20) Leveling up as a travel advisor

Defining Your Dream Client Guide

Take your travel business to new heights with SHOWIT

Click to get your 1st month FREE!

Revolutionize your workflow with CLICKUP

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25. Sales vs Profit: Rethinking Your Business Goals

Tue, 30 May 2023 09:00:00 -0400

There’s no doubt, money makes people funny. It shouldn’t though!

This conversation aims to lift the veil on numbers and provide clarity on what income to expect and strive for in the travel industry. In an industry where it feels like bragging rights are claimed based on the amount of sales solidified, Robin and Jenn encourage you to flip the script and instead focus on actual profit rather than vanity metrics.

Avoiding your business numbers can leave you without clarity and direction, and quite frankly make it seem impossible to achieve your goals. Tune in to learn why profit goals matter, when sales goals should be considered, and exactly how to create revenue goals that will allow you to live the life you want!

Today we will cover:

(02:05) The goal of hitting 1 million dollars
(05:45) Revenue and expenses
(12:54) Auditing your business expenses
(17:45) Time tracking for compensation
(23:30) Taking control of finances
(32:38) How to make your revenue and performance goals
(38:23) Your hiring mindset
(41:38) Splitting planning fee payments
(44:30) Getting creating and diversifying your income

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24. How Imposter Syndrome Is Stealing Your Income

Tue, 23 May 2023 09:00:00 -0400

Are you unsure if you’re actually worth your fees?

Do you worry that you don’t know enough about a destination?

Have you ever been envious of another advisor’s luxury bookings?

If you answered “yes”, then this is the episode for you! Robin and Jennifer are discussing the taboo topic of imposter syndrome. Learn how you are cheating yourself out of income from clients and literally taking money out of your bank account. From FAM comparison to confidently showing up on an intake call, imposter syndrome affects all travel advisors at some point. This episode offers a mix of hype, therapy, and financial coaching to help combat imposter syndrome and remind you that every travel business is different and fabulous in its own way!

Today we will cover:

(01:28) FAM comparison
(11:52) Staying within your niche and becoming ‘the’ expert
(26:52) Not every business model is the same
(35:31) Confidently showing up on your intake call
(44:55) Charging your worth

The Legal Paige - travel industry agreement templates

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23. How To Recession-Proof Your Business

Tue, 16 May 2023 09:00:00 -0400

Is your business prepared for a recession?

Whether you believe it or not, the Feds have confirmed that a recession is indeed coming. The worst thing that you can do as a business owner is to ignore the signs and assume everything is okay. Very few businesses were adequately prepared to survive the COVID-19 pandemic, and this time we have fair warning.

In this episode, we share ways to prepare (and honestly they’re practices that should be in place all the time) for the economic downturn that is sure to come. Taking small steps now to protect your business and income is easier than dealing with repercussions down the line.

Today we will cover:

(02:20) Saving money and diversifying your funds
(06:42) Evaluate expenses and reduce your spending
(16:38) Things to consider before hiring employees
(19:48) The importance of travel insurance
(24:00) Diversifying your service suite
(38:59) How options can recession proof a business
(33:22) Evaluating the terms and conditions for your service suite
(38:04) Shifting your marketing messaging

The Legal Paige - travel industry agreement templates

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22. 5 Simple Ways To Legally Protect Your Business

Tue, 09 May 2023 09:00:00 -0400

As a small business owner, it’s your responsibility to legally protect your business. We get it - when you first start your business, you’re excited and ready to jump right in! The thoughts of actually getting sued aren't in the forefront of your mind.

Unfortunately, Jennifer experienced many lessons learned after going through an IRS audit, being threatened to be sued, and even hit with a copyright infringement settlement. Getting more serious in the beginning could have saved a lot of time, money, and many sleepless nights. Fortunately, she’s now settled into a very legally risk averse life!

If you’re a business owner that has yet to get serious about legally protecting your business, you won’t want to miss this episode. These 5 simple tips can help safeguard your business and place you in a stronger position to eliminate legal action in the future.

Today we will cover:

(2:58) Lawyer reviewed terms and conditions
(9:31) All about contracts
(16:22) Helping clients get insurance
(19:18) Signing the invoice and keeping things secure
(25:21) The importance of having everything in writing
(30:32) What you should do when hiring
(32:43) Invoicing and obtaining signatures for every transaction
(37:00) Getting all changes and cancellations in writing
(43:52) Maintaining all documentation to protect yourself

The Legal Paige - travel industry agreement templates

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21. How To Get Proposals Faster From Your Suppliers with Kaytee Fisher

Tue, 02 May 2023 09:00:00 -0400

Lately, we've been connecting with suppliers and talking a lot about the topic of proposals. They've all agreed that a more comprehensive and collaborative communication approach could shift the entire relationship dynamic in the travel industry.

We understand it can be easy to get caught up in your own processes and wonder why the supplier is taking so long on the proposal. However, as advisors, we could be doing SO much more to help them work quicker and more efficiently!

It's important to realize that the suppliers make or break our client's end destination experience. Also, the supplier and advisor relationship should be fully collaborative with only one goal in mind - to deliver exceptional service to the traveler.

In this episode, Jennifer and Kaytee discuss simple ways to tweak how you can work with suppliers to ensure that everyone is getting proposals, communication, and documents faster. Give these tips a try and see how it shifts your conversion time and overall relationship with your suppliers!

Today we will cover:

(1:25) The importance of baseline research on pricing
(2:35) Gaining more knowledge on the destination before the intake call
(8:01) Should the DMC be on the intake call with you?
(12:37) How fees can help you get proposals faster
(25:26) Intake calls and client preferences
(30:50) Being nervous before intake calls
(32:44) Receiving a proposal and having feedback
(43:00) Taking time for continuous education as a travel advisor
(46:22) Turnaround time
(52:07) Managing expectations from the beginning

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20. The System That Will Help You Save Time & Make More Money

Tue, 25 Apr 2023 09:00:00 -0400

Today, we are talking all about a system that allows you to educate your clients BEFORE actually meeting them! It is one of the simplest yet most effective ways to save time, create convenience, and simplify your onboarding process.

By correctly leveraging technology and automations, you can actually enhance the personalization of your client experience without taking away that special touch that only human to human contact can provide.

Tune in to learn the many ways that you can leverage Loom to help educate your clients, such as how you work and then providing continual feedback - all while making it more convenient for them! This is a great tool for working smarter, not harder, as well as elevating the overall client experience.

Today we will cover:

(1:43) Creating convenience for your client
(9:17) Introduction video for potential clients
(11:57) Welcome video for new clients
(13:32) Using loom to send proposals
(17:42) The functionality of Loom
(24:26) Loom how-to’s
(27:21) Using Loom to up sell

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19. How To Tap Into Emotions To Improve Your Marketing with Kaytee Fisher

Tue, 18 Apr 2023 09:00:00 -0400

One of the most popular requests that we get at Tique is, how to create social media captions. We understand that it can be tricky to create juicy content that captures your audience’s attention. Social media and marketing is definitely not a one-size-fits-all solution!

When deciding on your messaging, you must be aware of who you are as a brand, as well as who you are marketing to. By doing so, this allows you to provoke the types of emotions that you want from your audience. Today we're joined by Kaytee Fisher, the owner of Origin’s Travel and fellow team member of Tique, to discuss emotional marketing, storytelling in your captions, and how to not be “too salesy” with your messaging.

You’ll walk away from this episode knowing how to tailor your messaging for your ideal audience AND how to create content that converts to sales!

Today we will cover:

(1:33) Emotional marketing
(10:10) Creating content pillars
(20:03) The importance of being yourself
(26:20) Reviewing and repurposing past content
(30:07) Storytelling and making your content relatable
(36:30) Sharing the why behind your business
(41:53) The six different types of emotional appeals
(52:57) Humbling yourself and admitting you do not know everything

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18. Controlling The Chaos Of Managing Concierge-Level Travel Details with Kaytee Fisher

Tue, 11 Apr 2023 09:00:00 -0400

Booking and planning a trip is easy, right? Not always! We’re tackling one of the biggest challenges that advisors face, which is managing the multitude of small details that go into each trip. This year, travel advisors are experiencing incredibly high demand. This can lead to an unprecedented number of trip details to confirm.

In this episode, we’re talking with Kaytee Fisher, the owner of Origin’s Travel and fellow team member of Tique. Kaytee shares how she seamlessly handles scheduling and confirming bookings, working with VIP clients, and when to hand a chaotic itinerary over to the hotel versus handling it yourself.

Tune in to learn how to control the itinerary chaos and sprinkle concierge-level touches into every trip!

Today we will cover:

(1:09) Using Travefy to plan a trip and why it’s a favorite
(5:34) Working with suppliers that offer concierge details
(8:57) When to hand a difficult itinerary over to the hotel and when to keep it
(17:18) VIP and non-VIP clients and when to use that “card”
(19:00) Paying for amenities
(29:19) Dining and the importance of keeping reservations
(31:00) Booking transportation
(42:25) Auditing the itinerary and making sure you aren’t missing important details
(46:43) The benefits of outsourcing

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17. How To Simplify Your Life With Automation with Ashlyn Puckett

Tue, 04 Apr 2023 09:00:00 -0400

We are currently in one of the highest volume years that travel has ever seen. While that’s very exciting, that also means there is more room for error, less time for details, and more on the line than ever before! Automation is something that can REALLY help streamline your client experience, as well as enhance your business.

In this episode, we’re talking with Ashlyn Puckett, the amazing community manager for TiqueHQ. We’re all sharing our favorite things to automate in business that help with email, social media, team management, and more. Yes, clients are the piece of the puzzle that keeps the wheels turning, but it can be truly impossible to scale and operate a high performing business without some level of automation. It's important that you have really defined processes in your travel business, and find what is sustainable for you.

If you’re ready to learn more about automating and simplifying your business, you won’t want to miss this episode!

Today we will cover:

(1:13) Jen’s favorite client-focused system for automation
(8:25) Robin’s favorite automation systems
(11:40) Jen’s best advice regarding bookkeeping in your business
(14:00) Ashlyn’s favorite automation system
(18:30) Benefits of Calendly workflows
(22:12) Two additional favorite automation systems of Robin’s
(30:49) Ashlyn’s favorite social media tool for scheduling
(34:27) Benefits of using a password vault/protector like LastPass
(37:48) Robin’s favorite automation tool for team management
(42:19) Utilizing automation for payroll

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16. The Importance Of Building An Authentic Brand with Amandolin Webb

Tue, 28 Mar 2023 09:00:00 -0400

Creating a brand sounds pretty easy, right? You just pick out some colors, select fonts, and have someone design a logo with your name in it. While there’s nothing wrong with taking a simplified approach to your brand, the process of creating a brand is anything BUT simple. Tique specializes in taking a mere concept and transforming it into a grouping of information that creates the entire interpretation of your company.

In this episode, we’re talking with Amandolin Webb, the creative director and branding genius for Tique. Amandolin shares more about the importance of an authentic brand that is reflective of you and your target audience. She also dives into key components that make up a specific brand kit, and the design principles that are her guiding light throughout the design process. Whether you're just starting out or are looking to redefine your travel brand, it’s important to be consistent and true to who you are.

We hope that learning more about the anatomy of a brand kit can help you create a more defined and memorable brand identity!

Today we will cover:

(1:39) The importance of creating a brand that feels authentic for both you and your team
(5:25) The specific components of a brand kit
(15:03) What icon logos and alternate logos are and what they can be used for
(20:54) Best principles and practices regarding fonts
(30:05) What hex codes are + how color psychology comes into play here
(32:43) Why Tique’s colors are what they are

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15. Choosing A Host Agency That Best Fits You And Your Travel Business with Kaytee Fisher

Tue, 21 Mar 2023 09:00:00 -0400

So many advisors join the travel industry and don't give the ‘how’ much thought when they’re first starting. Many people have a dream to have their own independent travel agency without really understanding what goes into it (it’s way more than you think!). When you work with a host agency though, they should be connecting you with people and resources that best support YOUR unique book of business + a contract that mutually benefits both parties. However, it is not the responsibility of your host to create success within your business - that is up to you!

In this episode, we’re talking with Kaytee Fisher, the marketing administrator for Tique and owner of Origins Travel. Kaytee shares more about her start in the travel industry with various hosting agencies, and which model worked best for her. Ultimately, we know there are SO many different ways to run a travel business. At the end of the day, you have to create a business that works well for YOU and truly impresses your clients every step of the way!

Today we will cover:

(01:15) What defines a host agency
(02:35) How Kaytee started in the travel industry with various host agencies
(06:41) The hosting agency model Kaytee opted for
(15:22) Important components Jen considered when creating the Explorateur contract
(28:31) Specific things Kaytee was looking for when she decided to switch host agencies
(40:00) Resources Kaytee has sought out to support her business

Get $100 off when you join Gusto!

The Legal Paige - travel industry agreement templates

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14. Everything Your Future VA Wished You Knew Before Hiring Them with Ashlyn Puckett

Tue, 14 Mar 2023 09:00:00 -0400

We’re not bashful when it comes to sharing the behind-the-scenes of our business. Like every other business owner, we have had our share of mishaps; hiring being one of them! The hiring and onboarding process is a crucial component to having a successful and balanced business. We are so passionate about this topic, because we know the importance of finding and retaining the talent that you've worked so hard to recruit.

In this episode, we’re talking with Ashlyn Puckett, the amazing community manager for TiqueHQ. After learning the travel industry, Ashlyn's role transitioned from VA to a client experience manager. She became responsible for all client-facing communications, social media, blogs, and much, much more. She’s sharing ALL (confessional time) about how the onboarding process went, what it’s actually like working as a remote employee, and the systems she can’t live without. If you’re ready to make your first hire, you won’t want to miss this episode!

Today we will cover:

(01:28) Creating a great onboarding plan for new hires
(10:32) Ashlyn’s thoughts regarding her onboarding process with both Tique and Explorateur
(21:09) What it’s like operating as a remote employee and becoming confident in your role
(27:56) Robin’s thoughts on unpaid internships
(32:28) Systems Ashlyn has used that really helped her to understand and do her job well
(38:03) How to set yourself up for success when hiring for the first time

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13. How To Set Healthy Boundaries With Your Travel Clients with Kaytee Fisher

Tue, 07 Mar 2023 10:00:00 -0400

One of our favorite sayings at Tique is, protect your peace. This goes hand-in-hand with one of our favorite topics - boundaries. The reality is, you can’t serve your travel clients properly if you're always playing defense and operating from a reactive state. Boundaries are SO important to instill from the very beginning if you want to be viewed (and treated) as a true professional.

In this episode, we’re talking with Kaytee Fisher, the marketing administrator for Tique HQ and owner of Origins Travel. Kaytee believes in simultaneously creating boundaries and elevating your business’s credibility. This is exactly what she’s done with her own business, and what we are empowering advisors to do. We hope that you’re able to walk away from this episode and set at least one new boundary in your business. Ultimately, you should feel in control of your process while creating ease for you and your travel clients!

Today, we will cover:

(01:10) Boundary issues that Jen, Robin and Kaytee have all experienced with clients
(12:50) How to handle a situation in which potential clients are reaching out and wanting ideas for their trip
(17:25) How Kaytee’s intake/scheduling form is set up in Calendly
(23:15) One of the best ways to get higher ticket clients
(29.45) Kaytee’s process of implementing and using different types of scheduling calls in Calendly
(36:45) Setting boundaries as both the client and advisor when traveling
(38:40) Kaytee’s tips for handling in-travel communication with clients
(52:59) How to use auto-responders in your business

The Legal Paige - travel industry agreement templates

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12. Using Proper Branding To Attract Dream Clients with Amandolin Webb (Part 2)

Thu, 02 Mar 2023 10:00:00 -0400

When you first get started as a travel advisor, it’s okay to book all the things and figure it out as you go. Niching down can have a really positive impact on your business though! When you’re speaking to everyone, you’re actually speaking to no one. The hallmark of a luxury brand is not being afraid to repel the people who aren’t for them - they’re NOT trying to attract everyone.

In today’s episode, we’re bringing you part 2 with Amandolin Webb, the creative director and branding genius for Tique. Amandolin shares more about her process of helping clients create their travel brand that truly attracts their dream client. Being consistent with your brand messaging across the board is so important, no matter what type of travel you are selling. It’s imperative that you take the time to get very clear on who your dream client is. Once you do this, you’ll be able to tailor your messaging and provide a quality client experience.

Today, we will cover:

(03:31) How you can actually define your dream client
(10:16) What psychographics are
(12:07) Amandolin’s process of helping someone create a travel brand that will attract their dream client
(17:12) Client transformations Amandolin has helped with
(20:16) How Amandolin helps her clients create a consistent brand that really encompasses what they do
(26:04) Amandolin’s best advice to help you really stick out and attract your dream client

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11. How To Define Your Dream Client & Why It's Important For Your Travel Brand with Amandolin Webb (Part 1)

Tue, 28 Feb 2023 10:00:00 -0400

We say it all the time and we're here to say it again - your brand is not JUST your logo. Your brand is the feeling that someone gets when they interact with any part of your company. It should be thought of as an all-encompassing, external perception, and should align well with your personal values. Don’t worry about attracting everyone - exclusivity is key!

In this episode, we’re talking with Amandolin Webb, the creative director and branding genius for Tique. Amandolin has had a passion for entrepreneurship since she was 11 years old (wait until you hear about her 1st business endeavor!), and she fell in love with branding and design in college. She believes that quality branding greatly impacts purchasing decisions, and luxury brands keep things clean and simple.

Can you guess which brand we each represent? Tune in to find out!

Today, we will cover:

(1:10) Amandolin’s business/entrepreneurial journey
(7:27) Jennifer’s initial thoughts when it came to branding and website design
(9:02) Robin’s first taste of branding and marketing
(14:13) Jennifer and Robin’s story of pivoting to branding and marketing in the travel industry
(19:22) The power of branding in the travel space
(21:02) How branding impacts purchasing decisions

Start looking like a design professional with Canva Pro!

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10. Why You Need An Email List For Your Travel Business with Kaytee Fisher

Tue, 21 Feb 2023 10:00:00 -0400

Is your email list non-existent? Does a weekly or monthly newsletter continue to get pushed to the bottom of your to-do list? If so, this is the episode for you! At Tique, we're passionate about creating on-brand marketing that directly and positively impacts your company's bottom line. In fact, our business is largely reliant on regularly communicating through our email lists.

In this episode, Kaytee Fisher (Tique’s Marketing Administrator) joins us to discuss why building your email list is a MUST and shouldn't be something that takes a backseat in your marketing plan. We also share simple tips for beginning an email list on your own!

Kaytee is the newest Tique team member, as well as the owner of Origins Travel. She is an email marketing wizard, business boundaries advocate, and Costa Rica expert. If you’re interested in amping up your email marketing game or outsourcing your monthly newsletter, please email us at hello@tiquehq.com!

Today, we will cover:

(01:30) Jen’s initial marketing plan when launching Explorateur
(08:18) How Kaytee utilized email marketing as an travel advisor
(12:46) Creating open-worthy emails
(16:41) Flow Desk, Mailchimp, Active Campaign; which one is best?
(24:12) Stop relying solely on social media! Here’s why.
(29:34) The power of email marketing
(38:00) How to write successful email marketing campaigns
(43:06) Why an email list matters if you ever decide to sell your company
(46:30) Simple tips for starting an email list

Get $57 off an annual membership with Lucia!

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9. Top 7 Business Tools For Managing Our Growing Team

Tue, 14 Feb 2023 10:00:00 -0400

We get it - systems can be intimidating at first. However, organizing your business is critical not only for success, but also for the sanity of you and your growing team.

One of the biggest obstacles for business owners is being able to confidently hand off tasks to someone else. Setting up systems, tools, and streamlined processes will make it easier to hand off tasks while you focus on other areas of your business. Getting to a place of organization doesn't come without hard work and repetition though.

In this episode, we share our top 7 business tools and systems that have allowed our company to stay organized as we scale and hire more employees.

Today, we will cover:

(01:40) HR management: The system for hiring, paying, and supporting our team
(09:50) Our favorite project management software
(24:30) Robin’s new favorite SOP tool. Create how-to guides in seconds!
(32:02) The place where all of our team communication happens
(40:30) Understanding your team members and knowing the ways they learn/work best
(43:00) Our secondary hub of all things business. Where we safely store our company files
(47:00) Our go-to tool for design and brand consistency

Get $100 off when you join Gusto!

Start looking like a design professional with Canva Pro!

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8. Choosing The Best CRM For Your Business with Ashlyn Puckett

Tue, 07 Feb 2023 10:00:00 -0400

A customer relationship management (CRM) platform is one of the most important tools for a small business. There seem to be so many to choose from, yet it's hard to find one that is capable of EVERY function needed for business. Each CRM has its own strengths and weaknesses. The key is deciding which one is best based on what's most important to you; whether it be reporting, client communications, or task management.

In this episode, we are joined by our community director and resident CRM expert, Ashlyn Puckett, to discuss what goes into choosing the best CRM for your business. Ashlyn was previously the Client Experience Manager for Exploratory Travel and now manages all of Tique's workflow implementation. She is also a TravelJoy and Travefy guru, and an absolute ray of sunshine!

As an online business owner, it is extremely important to make sure your business is organized and optimized. Hustle culture is so outdated - working smarter, not harder is the goal!

THE LEGAL PAIGE:

Contracts for travel advisors

Today, we will cover:

(04:45) All about workflows, client communication and automation
(05:49) Traveljoy vs Vacation CRM
(15:20) Legal protection throughout different points of your workflow
(19:34) Dubsado and managing your CRM on the go
(21:13) The importance of being able to incorporate your branding
(25:01) Integration of itineraries and proposals
(41:45) Invoicing capabilities
(47:55) Tech updates and cost

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7. How To Detect Client Red Flags & How To Navigate Them

Tue, 31 Jan 2023 10:00:00 -0400

Creating dream trips around the world sounds like a dream job, right? Well, it truly is as long as you also are working with dream clients! Paying attention to red flags is SO important because more than likely that client is not an ideal fit for your business. Also, remember that it is a mutual relationship and the client can also see those red flags. Evaluating your business model and workflows are key to making sure a potential client is the right fit.

We also recognize that everyone has a different idea of a target audience, so please note that these are OUR red flags and they may or may not be concerns for your own. However, we discuss behavioral patterns that allow you to see if the client/advisor relationship may not be mutually beneficial.

Tune in now as we discuss the unfortunate situation of working with someone who doesn't jive with your business model!

DEFINING YOUR DREAM CLIENT GUIDE

Today, we will cover:

(01:16) The benefits of having an intake process for potential clients
(02:53) Having a fee structure and allowing people to see the value that you provide. Also, check out Episode 2 for more input on this topic!
(08:30) Doing a reset! Are there any red flags within your business model?
(09:52) How taking a vacation can actually benefit your business workflows
(12:10) Why you need to reevaluate your client testimonial form
(13:00) The #1 business process that makes Jen’s skin crawl AND why we don’t do it!
(21:18) Time blocking and allowing yourself to get in your zone of genius
(23:20) The two most valuable resources as a travel advisor
(28:32) One of the most important client experience documents to infuse into your workflow
(33:52) One of the BIGGEST red flags you can come across as a trip advisor
(37:51) Improve your business and change your outlook on the people you're working with.

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6. How To Get Considered For FAM Trips

Tue, 24 Jan 2023 10:00:00 -0400

FAM opportunities are not just a chance to sip champagne and stay in fancy hotels. They should be viewed as an opportunity where a supplier is investing in an advisor's education. However, this investment is definitely not one-sided. Advisors who attend FAMs often have to pay for their own flights while stepping away from their business and turning their full attention to site visits, sales meetings, and local experiences.

In this episode, we dive into how you can be considered for more FAMs, as well as how to evaluate if the opportunity is going to provide your business with the proper ROI.

Today we will cover:

(01:33) The importance of working with a host that aligns with your needs/wants
(02:33) Building relationships with suppliers and letting go of the intimidation factor
(09:25) Utilizing tourism boards
(13:49) How to know if a FAM is right for you
(23:25) Focusing on your ROI; why every business decision should be mathematical
(30:00) Not all FAMs are free; budgeting appropriately
(32:50) How to gracefully decline a FAM and maintain a positive relationship

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5. How To Implement Or Raise Your Service Fees

Tue, 17 Jan 2023 11:00:00 -0400

Last week we discussed why we believe that advisors should consider charging fees, and so today we are back to talk about how to actually implement those fees and- if you are currently charging, how to know when to increase your rates. By the end of this episode, we hope that you will be able to create a plan on how to implement and/ or raise your own service fees.

Today we will cover:

How to implement fees & how to do the math on what you want to make
Creating plans and packages that match your trip bookings
Adjusting your systems to support the new process & educating repeat inquiries/return clients on your new process
How to communicate your fees & how "How we work" guides can benefit you
How newsletters & social media can be beneficial in alerting the masses
When to increase fees for your business

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4. Should You Be Charging Fees As A Travel Advisor?

Tue, 10 Jan 2023 11:00:00 -0400

Today we're broaching one of the most debated and controversial topics within the travel industry: Fees! So, what made us feel so bold as to tackle this subject? In case you haven't heard, ASTA just officially adopted the philosophy that all advisors should be charging fees for their services. With this shift in the industry, it's time to talk through the benefits of implementing and charging fees. For those who are charging fees already, we're going to talk about what additional fees you may want to implement.

We also talk about:

Why we went from being anti-fee to fee-lovers
Attracting clients who value your time
The price of your knowledge and establishing yourself as a professional service
Creating year-round and non-cancellable income
Protecting your income from service recovery
Creating a budget for gifts and amenities
What your fee structure should look like
Giving yourself an "out" from non-ideal clients

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3. Preparing To Go OOO? Do These Things First

Tue, 03 Jan 2023 18:24:00 -0400

As travel advisors, it's easy to believe that you need to be on call all the time and that you can truly never take a day off. If you know us, you know that we are big on boundaries and we simply don't prescribe to the philosophy that advisors have to hustle and grind 24/7 to become successful in their business. In fact, we think that by setting boundaries, you become viewed as more professional and respectable by your audience.

Today we are discussing how you can prepare to take a real vacation or go on a FAM and feel like you can be fully present. By the end of this episode, we hope to empower you to take back your time, while also feeling confident that your clients are fully taken care of while you're away.

We also talk about:

What to do for your clients as soon as possible to prepare them for your departure
What to do for your clients one month, two weeks, and one week prior to your departure
What to do for your clients the day before you depart
What to do for your clients on the day of going OOO
What to do when you return from being OOO

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1. So We Launched A Podcast... Here's Why!

Tue, 03 Jan 2023 11:00:00 -0400

Welcome to the first episode of TIQUE Talk, where we are going to have no frills conversations about the obstacles we had when we started in the travel industry, and how we took an efficiency based approach to modernize and streamline our business. Through creating boundaries, processes, cultivating relationships, and updating our initial website and logo, we scaled a daily itinerary creation company to a tried and true full service agency with 13 independent contractors and a full time support staff.

If you're looking for advice on how to increase your productivity, work smarter not harder, and level up your sales game you've come to the right place!

Today, we are going to share a little bit more about our why, and share more about each of us so that you feel right at home each time you tune in.

We also talk about:

Our backgrounds & how we found our way to the travel industry
The why & how behind our transition to an independent travel agency
How TravelJoy changed our lives
Why client experience is a crucial part of your travel business
Ways we can implement what is missing in the travel industry
How our name, TIQUE, came to fruition

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2. How We Graduated Our Clients & Increased Our Average Ticket Sales

Tue, 03 Jan 2023 11:00:00 -0400

Today, we are covering one of our absolute favorite topics, which is how to increase your average ticket sale. We'll be honest, this did not happen overnight for us, but with some consistent marketing and tailoring our message. We were able to gradually attract a new clientele with a more generous budget and elevated style while simultaneously graduating our existing clients into that same category.

So let’s dig in and talk through exactly how we did it.

We also talk about:

Our initial approach to travel was the Airbnb crowd with itinerary creation
We transitioned away from sharing deals
Shifted our verbiage to value-based and added an inquiry step
Highlighted properties and destinations with higher price points
Invested in trips that showcased the level of travel that we wanted to sell
Partnered with DMC's and hotels that provided education on how to sell certain destinations
Constantly showed up via social, newsletters, birthday emails, passport reminders, and referral "thank you" emails

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