<![CDATA[TMD On the Record]]>f1f2c9a0-bfdd-54c9-8cb7-c833fa5da50dThu, 01 Jun 2023 12:52:22 +0000Captivate.fmA 10th Voice Productionhttps://artwork.captivate.fm/2249cda4-9cfc-475d-b3f3-754cc624c6a9/f-rjg17xbozgadeeuyqscclf.pngTMD On the RecordA 10th Voice ProductionA 10th Voice ProductionWelcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers. Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer… …and the empowered customers that expect and demand more from the brands they choose to be loyal to. We’ll examine what’s working and what’s not. The gap between what the relationship is and what it needs to be. And what to do about it – now, next and later. Whether you’re in marketing, communications, sales or operations, this conversation is for you. And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.https://tmd.cayesepisodicnopodcastAccessibility is a Mindset, Not a ChecklistAccessibility is a Mindset, Not a ChecklistOn this episode of On The Record, hosts Dave Cliche and Jeff Timmins talk to Mandy, a marketer with a career spanning over 30 years, who went deaf during the pandemic.

As an advocate for accessible marketing communications, Mandy discusses how accessibility needs to be more than a tactical checklist, it's a mindset that brands must have from the start.

]]>On this episode of On The Record, hosts Dave Cliche and Jeff Timmins talk to Mandy, a marketer with a career spanning over 30 years, who went deaf during the pandemic.

As an advocate for accessible marketing communications, Mandy discusses how accessibility needs to be more than a tactical checklist, it's a mindset that brands must have from the start.

]]>5f1e5d70-6c9d-45e2-a796-f2c0dccb3f9fThu, 01 Jun 2023 07:00:00 -040029:19yesfull24242A 10th Voice ProductionStop Hunting for Marketing UnicornsStop Hunting for Marketing UnicornsHosts Dave Cliche and Jeff Timmins shine a light on the dark side of the latest recruitment trend "unicorn hunting." This trend promotes unhealthy expectations and a culture of perfection that's toxic to both the employer and the employee. They explore how partnering with an agency can be the solution to increasingly unrealistic marketing job descriptions and advocate for reasonable expectations within the industry.

]]>Hosts Dave Cliche and Jeff Timmins shine a light on the dark side of the latest recruitment trend "unicorn hunting." This trend promotes unhealthy expectations and a culture of perfection that's toxic to both the employer and the employee. They explore how partnering with an agency can be the solution to increasingly unrealistic marketing job descriptions and advocate for reasonable expectations within the industry.

]]>d49b9fd1-a722-441e-8422-4b4f8c154b77Tue, 04 Apr 2023 15:45:00 -040008:50yesfull23232A 10th Voice ProductionRetail Is Not DeadRetail Is Not DeadRetail is not dead but some of it should be. Some brands are simply past their expiry. The pandemic caused dramatic shifts in consumer behaviour, and if you're still stuck offering mediocre customer experience or trying to go back to the way it was "pre pandemic" — you should probably just close your doors.

]]>Retail is not dead but some of it should be. Some brands are simply past their expiry. The pandemic caused dramatic shifts in consumer behaviour, and if you're still stuck offering mediocre customer experience or trying to go back to the way it was "pre pandemic" — you should probably just close your doors.

]]>3dcc6d73-430d-4fea-a575-c0b819e88ee0Thu, 24 Nov 2022 11:30:00 -040015:52yesfull12121A 10th Voice ProductionTime To Cut your Marketing BudgetTime To Cut your Marketing Budget“It may be time to cut your marketing budget”... said no marketing agency ever. Invest in only those marketing activities that drive performance and results.

Audit your marketing spend and cut (or reallocate) executions that don’t deliver. If your marketing activities don’t deliver quantifiable results (that means revenue, not just leads, like and shares), shift the balance to things that convert to profitable revenue and margin.

]]>“It may be time to cut your marketing budget”... said no marketing agency ever. Invest in only those marketing activities that drive performance and results.

Audit your marketing spend and cut (or reallocate) executions that don’t deliver. If your marketing activities don’t deliver quantifiable results (that means revenue, not just leads, like and shares), shift the balance to things that convert to profitable revenue and margin.

]]>56996d16-cfcb-41cc-b885-e517d3964d35Wed, 05 Oct 2022 07:00:00 -040010:54yesfull91919A 10th Voice ProductionState of Mind and Body: Rebranding the Fitness IndustryState of Mind and Body: Rebranding the Fitness IndustryOn episode seven, the hosts talk with Mo Hagan, COO of Canadian Fitness Professionals, about how she developed her personal brand, the challenges the fitness industry is facing and what they need to do to overcome them, the importance of embracing diversity in marketing, how a sense of community is key and why fitness professionals should work together for the industry to grow.

Enjoy another great episode of TMD On the Record!

]]>On episode seven, the hosts talk with Mo Hagan, COO of Canadian Fitness Professionals, about how she developed her personal brand, the challenges the fitness industry is facing and what they need to do to overcome them, the importance of embracing diversity in marketing, how a sense of community is key and why fitness professionals should work together for the industry to grow.

Enjoy another great episode of TMD On the Record!

]]>eab60c2e-a765-4bc8-b68b-1e2d99af77a2Mon, 17 Jan 2022 16:30:00 -040001:10:45yesfull17171A 10th Voice ProductionCreating a Culture of Growth: One Size Fits OneCreating a Culture of Growth: One Size Fits OneAs organizations begin to roll out their return-to-office strategies, it is crucial to recognize the importance of employee culture during this transition.

On the sixth episode, the hosts sit down with Terry Gillis, CEO of Ahria Consulting, to discuss employee culture, the impacts of working from home, and how organizations can adopt HR strategies to promote a culture of growth.

Tune in now for another great episode of TMD On the Record.

]]>As organizations begin to roll out their return-to-office strategies, it is crucial to recognize the importance of employee culture during this transition.

On the sixth episode, the hosts sit down with Terry Gillis, CEO of Ahria Consulting, to discuss employee culture, the impacts of working from home, and how organizations can adopt HR strategies to promote a culture of growth.

Tune in now for another great episode of TMD On the Record.

]]>443d548b-f092-4c48-b7a3-461a9353c499Mon, 29 Nov 2021 07:00:00 -040056:30yesfull16161A 10th Voice ProductionMapping the Client Journey in the Post-Pandemic WorldMapping the Client Journey in the Post-Pandemic WorldWith the various restrictions and roadblocks associated with the pandemic, many businesses have been forced to consider digital solutions.

Jonathan Kochis, Director of User Experience at Canada Life, joins the hosts for episode 5 to discuss the pandemic’s impact on user and customer experience, and the importance of mapping the customer journey.

Listen in now for a great conversation about understanding how to shift to compete in a digital world.

]]>With the various restrictions and roadblocks associated with the pandemic, many businesses have been forced to consider digital solutions.

Jonathan Kochis, Director of User Experience at Canada Life, joins the hosts for episode 5 to discuss the pandemic’s impact on user and customer experience, and the importance of mapping the customer journey.

Listen in now for a great conversation about understanding how to shift to compete in a digital world.

]]>149e0da6-ef35-4051-ae9e-fb67bb28e34dWed, 16 Jun 2021 07:00:00 -040001:15:14yesfull15151A 10th Voice ProductionMaking the Case for Marketing in Not-for-ProfitsMaking the Case for Marketing in Not-for-ProfitsTMD On the Record is back! On our newest episode, Mike Grant, David Cliche and Jeff Timmins address feedback received on the last episode, which covered the donor acquisition model and the challenges of marketing in not-for-profit organizations.

The group discusses the realities these organizations face when allocating marketing dollars to attract more donors, the opportunities associated with for-profit business models, and explore what it could all mean for the future of NFPs.

]]>TMD On the Record is back! On our newest episode, Mike Grant, David Cliche and Jeff Timmins address feedback received on the last episode, which covered the donor acquisition model and the challenges of marketing in not-for-profit organizations.

The group discusses the realities these organizations face when allocating marketing dollars to attract more donors, the opportunities associated with for-profit business models, and explore what it could all mean for the future of NFPs.

]]>31e5d77e-ba30-4d7b-a2cf-545b7ef43d92Tue, 01 Jun 2021 07:00:00 -040039:36yesfull14141A 10th Voice ProductionDonors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 2Donors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 2This is part two of episode two of TMD On the Record podcast, with special guest Anja Kloch. 

Part two sees Anja and hosts Dave Cliche, Mike Grant, and Jeff Timmins discuss the impact of the pandemic on not-for-profits, what is working and not working, and how those in the industry can navigate a very new fundraising landscape.  

This is a continuation from part one, released on February 9, 2021, which covered stories and perspectives on the current donor acquisition model.

]]>This is part two of episode two of TMD On the Record podcast, with special guest Anja Kloch. 

Part two sees Anja and hosts Dave Cliche, Mike Grant, and Jeff Timmins discuss the impact of the pandemic on not-for-profits, what is working and not working, and how those in the industry can navigate a very new fundraising landscape.  

This is a continuation from part one, released on February 9, 2021, which covered stories and perspectives on the current donor acquisition model.

]]>30501b95-5208-438f-a64a-5623dcaa85bdWed, 17 Feb 2021 07:00:00 -040021:22yesfull13131A 10th Man ProductionDonors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 1Donors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 1Episode two of TMD On the Record #podcast is here and it’s going to change how you think about donor acquisition.

Recorded on January 22, 2021, this new episode explores some of the dynamics associated with engaging with donors in the not-for-profit space. With special guest Anja Kloch, a Canadian ex-pat who is a strategic fundraising powerhouse based in LA, the hosts discuss how the model for donor acquisition has changed and how the mission-based approach needs to evolve to survive. 

An in-depth, fast-paced discussion between four industry experts, this episode has been split into two parts. Listen in to part one of two now.

]]>Episode two of TMD On the Record #podcast is here and it’s going to change how you think about donor acquisition.

Recorded on January 22, 2021, this new episode explores some of the dynamics associated with engaging with donors in the not-for-profit space. With special guest Anja Kloch, a Canadian ex-pat who is a strategic fundraising powerhouse based in LA, the hosts discuss how the model for donor acquisition has changed and how the mission-based approach needs to evolve to survive. 

An in-depth, fast-paced discussion between four industry experts, this episode has been split into two parts. Listen in to part one of two now.

]]>a90d8b1d-c8d0-4af9-bda9-b9b61869b179Tue, 09 Feb 2021 07:00:00 -040001:03:17yesfull12121A 10th Man ProductionThe 10th VoiceThe 10th VoiceTMD - On the Record has officially launched. 

Recorded December 11, 2020, this first episode sees the TMD On the Record hosts Dave Cliche, Jeff Timmins, and Mike Grant kick off the new series with a discussion of the 10th Voice philosophy, how it’s the kind of empowerment that should be encouraged for any interaction, especially in marketing and business, and how the 10th Voice will feature prominently in TMD On the Record episodes.

This new podcast will talk about the relationship between brands and customers. Whether you’re in marketing, communications, sales or operations, these conversations will be for you.

]]>TMD - On the Record has officially launched. 

Recorded December 11, 2020, this first episode sees the TMD On the Record hosts Dave Cliche, Jeff Timmins, and Mike Grant kick off the new series with a discussion of the 10th Voice philosophy, how it’s the kind of empowerment that should be encouraged for any interaction, especially in marketing and business, and how the 10th Voice will feature prominently in TMD On the Record episodes.

This new podcast will talk about the relationship between brands and customers. Whether you’re in marketing, communications, sales or operations, these conversations will be for you.

]]>a88e592e-9243-4ef6-906b-c9bbc21667d8Mon, 25 Jan 2021 07:00:00 -040018:33yesfull1111110th Man Productions