You’ll also hear the life lessons he wants to leave for his grandson, Baby JB, and for you. JB opens up about why honesty and integrity matter more than comfort, how he “substituted determination for intelligence,” and how simple money and career rules helped him climb from poverty into a stable, purposeful life. This is a rare chance to hear a man who has seen extreme hardship explain, in plain language, how to suffer well, live clean, handle money wisely, and choose the right people and path for your future.

Key Highlights:

• How a miserable winter in a freezing Florida pool forged the mental toughness that later helped JB endure the Hanoi Hilton.
• How he used “stupid and cowardly” as a deliberate interrogation strategy to protect secrets and keep his honor intact.
• Why he believes radical honesty, living by the Ten Commandments, and refusing to lie to yourself are the foundation of a successful life.
• The simple money rules he used to escape poverty, save half his Navy pay, avoid bad debt, and buy very few new cars.
• How to choose careers and friends by following what you truly enjoy and surrounding yourself with smart, driven, high-character people

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/ 

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts. 

You’ll hear how to design an event with intention, capture more qualified conversations while the room is still warm, and move new buyers into onboarding fast. We covered pay-in-full psychology, when third-party financing makes sense, and simple ways to measure outcomes beyond “how it felt.” If you run events, sell high-ticket programs, or want your stage time to scale your business, this one gives you the playbook.

Discover:

• How story-driven talks outperform “teaching” when the goal is decisions, not note-taking.
• Why a three-day conversion window changes your event math and your follow-up plan.
• How to staff and script a sales team so more buyers get meaningful conversations on site.
• The fast path from “yes” to onboarding that reduces drop-off and refunds.
• When to use pay-in-full and when third-party financing protects cash flow and focus.

About the Guest: 

Rudy Rodriguez is a veteran entrepreneur, event-sales strategist and founder of V.E.S.T. – Your Virtual Event Sales Team, where his team has helped high-ticket coaches, educators, and masterminds generate millions through live and virtual events. 

Prior to his business-career pivot, Rudy served in the U.S. Navy as a naval aviator, an experience that instilled in him a mindset of precision, discipline and leadership under pressure. 

Since 2015, he has leveraged that foundation to build sales teams and systems for large-scale events—his team credits tens of millions in client revenue from high-ticket offers sold on stage and online. 

Rudy is also the host of The High Profit Event Show, a podcast dedicated to the business of events, where he and his guests unpack how to fill rooms, maximize conversions and run events that deliver both impact and profit.

His unique combined background—military discipline + event sales + team leadership—makes him a go-to advisor for speakers, coaches and entrepreneurs who are ready to move from “just showing up” to “selling out” and scaling with purpose.

Website: https://virtualeventsalesteam.com/

Podcast: https://podcasts.apple.com/us/podcast/high-profit-event-show/id1620200026

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast...]]>Most live events look like a success—great speakers, full rooms, standing ovations—but the sales don’t tell the same story. Together with Rudy Rodriguez we unpack why so many live events underperform and how to turn them into real revenue. We dug into the gap between “great content” and actual conversions, the power of story-first delivery, and the follow-through that happens after the applause. I shared what worked at our recent summit and why I’ll never run an event again without a trained sales team and a structured three-day close window.

You’ll hear how to design an event with intention, capture more qualified conversations while the room is still warm, and move new buyers into onboarding fast. We covered pay-in-full psychology, when third-party financing makes sense, and simple ways to measure outcomes beyond “how it felt.” If you run events, sell high-ticket programs, or want your stage time to scale your business, this one gives you the playbook.

Discover:

• How story-driven talks outperform “teaching” when the goal is decisions, not note-taking.
• Why a three-day conversion window changes your event math and your follow-up plan.
• How to staff and script a sales team so more buyers get meaningful conversations on site.
• The fast path from “yes” to onboarding that reduces drop-off and refunds.
• When to use pay-in-full and when third-party financing protects cash flow and focus.

About the Guest: 

Rudy Rodriguez is a veteran entrepreneur, event-sales strategist and founder of V.E.S.T. – Your Virtual Event Sales Team, where his team has helped high-ticket coaches, educators, and masterminds generate millions through live and virtual events. 

Prior to his business-career pivot, Rudy served in the U.S. Navy as a naval aviator, an experience that instilled in him a mindset of precision, discipline and leadership under pressure. 

Since 2015, he has leveraged that foundation to build sales teams and systems for large-scale events—his team credits tens of millions in client revenue from high-ticket offers sold on stage and online. 

Rudy is also the host of The High Profit Event Show, a podcast dedicated to the business of events, where he and his guests unpack how to fill rooms, maximize conversions and run events that deliver both impact and profit.

His unique combined background—military discipline + event sales + team leadership—makes him a go-to advisor for speakers, coaches and entrepreneurs who are ready to move from “just showing up” to “selling out” and scaling with purpose.

Website: https://virtualeventsalesteam.com/

Podcast: https://podcasts.apple.com/us/podcast/high-profit-event-show/id1620200026

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts. 

I ask Steve how to move from ideas to income without burning years. He lays out the mindset and the mechanics: sell first, build systems that scale, and publish so people can find you. If you’ve felt stuck in funnels, offers, or lead flow, this one gives you simple steps that work when you’re broke, busy, and done guessing.

Discover:

• Why learning sales early collapses years of trial and error
• How to use environment design to grow faster than willpower
• A simple “sell first” workflow that proves an offer before you build it
• How daily publishing turns expertise into demand
• A repeatable process to recover from failure and keep momentum

About the Guest: 

Starting out as a professional sales funnel builder 10 years ago, Steve J Larsen has built a large following of 7 & 8 figure internet entrepreneurs. He's known for his track record of successful internet marketing methods. The most recent is called: Dramatic Demonstrations, a book he's currently co-authoring with Russell Brunson. 

Steve is most known for his unique 'Daily LeadFlow Flywheel', a CMO concept he created to automate and double, daily leadflow for 7+ figure internet entrepreneurs.  He also created and popularized his brand, The Capitalist Pig, with thousands wearing the swag worldwide. 

Website: https://stevejlarsen.com/

Instagram: https://www.instagram.com/stevelarsenhq/

Facebook: https://www.facebook.com/stephenlarsen1

LinkedIn: https://www.linkedin.com/in/larsenstephen

Youtube: https://www.youtube.com/@Steve-J-Larsen

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get...]]>Starting over isn’t romantic. It’s reps, risk, and learning to sell. I sit with Steve Larsen—yes, the “Capitalist Pig”—to unpack how he turned 34 product failures and a hard no from his dad into a clear path for building real revenue machines. We talk about the moment you decide to grow, why environments beat willpower, and why “publish” turns you from invisible to followable.

I ask Steve how to move from ideas to income without burning years. He lays out the mindset and the mechanics: sell first, build systems that scale, and publish so people can find you. If you’ve felt stuck in funnels, offers, or lead flow, this one gives you simple steps that work when you’re broke, busy, and done guessing.

Discover:

• Why learning sales early collapses years of trial and error
• How to use environment design to grow faster than willpower
• A simple “sell first” workflow that proves an offer before you build it
• How daily publishing turns expertise into demand
• A repeatable process to recover from failure and keep momentum

About the Guest: 

Starting out as a professional sales funnel builder 10 years ago, Steve J Larsen has built a large following of 7 & 8 figure internet entrepreneurs. He's known for his track record of successful internet marketing methods. The most recent is called: Dramatic Demonstrations, a book he's currently co-authoring with Russell Brunson. 

Steve is most known for his unique 'Daily LeadFlow Flywheel', a CMO concept he created to automate and double, daily leadflow for 7+ figure internet entrepreneurs.  He also created and popularized his brand, The Capitalist Pig, with thousands wearing the swag worldwide. 

Website: https://stevejlarsen.com/

Instagram: https://www.instagram.com/stevelarsenhq/

Facebook: https://www.facebook.com/stephenlarsen1

LinkedIn: https://www.linkedin.com/in/larsenstephen

Youtube: https://www.youtube.com/@Steve-J-Larsen

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts. 

You’ll hear how Marley shifted from dental hygiene to seven-figure creative work, why obsession beats dabbling, and how partnership and faith shape bold business moves—right down to selling tickets to her wedding to fund impact and spark a new model for experiences. If you want momentum without burning out, this is a blueprint you can start today. 

Discover: 

• How to magnetize attention — Discover the simple mindset shift Marley uses to turn distraction into engagement. 
• The Content Game method — See how daily creative habits can replace pressure with momentum. 
• AI as your editor, not your voice — Learn the prompt framework that turns raw thoughts into polished content. 
• Move from excellence to genius — Find out what changes when you stop doing what you’re good at and start doing what you’re called to. 
• Faith-aligned strategy — Explore how conviction and partnership shape business growth with purpose at the center. 

About Marley: 

Marley Jaxx is an award-winning filmmaker, YouTube strategist, and CEO of Jaxx Productions, where she helps entrepreneurs turn their stories into movements. 

After beginning her career as a dental hygienist, Marley discovered her passion for storytelling and built a brand around helping others use video and content to amplify their message. Her signature systems combine cinematic creativity with proven strategy—showing business leaders how to create content that converts while staying true to their voice and faith. 

Today, Marley teaches creators and brands worldwide how to build influence through authenticity, play, and purpose. 

https://www.marleyjaxx.com/ 

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast...]]>I sat down with filmmaker and YouTube growth leader Marley Jaxx to unpack how she “magnetizes” attention with disruptive hooks, faith-led conviction, and a daily Content Game that turns posting into simple, repeatable wins. We go deep on playing in your zone of genius, using AI to clean up your raw ideas, and building a brand that feels authentic, not forced. 

You’ll hear how Marley shifted from dental hygiene to seven-figure creative work, why obsession beats dabbling, and how partnership and faith shape bold business moves—right down to selling tickets to her wedding to fund impact and spark a new model for experiences. If you want momentum without burning out, this is a blueprint you can start today. 

Discover: 

• How to magnetize attention — Discover the simple mindset shift Marley uses to turn distraction into engagement. 
• The Content Game method — See how daily creative habits can replace pressure with momentum. 
• AI as your editor, not your voice — Learn the prompt framework that turns raw thoughts into polished content. 
• Move from excellence to genius — Find out what changes when you stop doing what you’re good at and start doing what you’re called to. 
• Faith-aligned strategy — Explore how conviction and partnership shape business growth with purpose at the center. 

About Marley: 

Marley Jaxx is an award-winning filmmaker, YouTube strategist, and CEO of Jaxx Productions, where she helps entrepreneurs turn their stories into movements. 

After beginning her career as a dental hygienist, Marley discovered her passion for storytelling and built a brand around helping others use video and content to amplify their message. Her signature systems combine cinematic creativity with proven strategy—showing business leaders how to create content that converts while staying true to their voice and faith. 

Today, Marley teaches creators and brands worldwide how to build influence through authenticity, play, and purpose. 

https://www.marleyjaxx.com/ 

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

We got practical about revenue too. Sean doubled down on what actually works right now—speaking, joint ventures, consistent outreach, and real follow-up. We swapped notes on building the right team, staying in integrity with the promises you make to yourself, and choosing mentorship that fits your life and values. If you lead workshops, sell from stage, or coach change-makers, this episode shows you how to create experiences that transform people and grow your business with purpose.

Key Takeaways:

• How to design live events that build energy, embodiment, and real transformation.
• A quick “highest-self activation” process you can use to shift from stuck to strong.
• Why momentum spirals matter—and how to move from downward to upward momentum.
• The client-getting stack that still converts: stages, joint ventures, outreach, and follow-up.
• How to align mentorship, team roles, and personal routines so your results compound.

About the Guest: 

Sean spent the better part of his 20’s and 30’s filling and rocking any stage I could get himself on (from poetry slams to radio shows, record release parties, freestyle ciphers to concerts at the biggest venues in Los Angles and NYC)… But like most “starving artists”, he thought selling a case of $20 CD’s was “high-ticket” so saying he didn’t have the best money mindset when he started would be a MASSIVE understatement.

That all changed in 2010 when he got trained by Tony Robbins and gained invaluable life and business skillsets that lead him to growing his practice to 26 clients in under 6 months, which was entirely fueled by speaking on stages.

From there Sean went on to help thousands of clients over his now 13 year career, build a thriving community and share stages with the biggest icons in the business and personal growth space. Sean now enjoys his lifestyle-friendly business where he spends 3 days a week on this business and 4 days working on his creative projects, spending time with his two boys, Jaden and Logan and his beautiful wife Mai.

Website: https://rockyourgift.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/ 

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and...]]>I brought my friend Sean Stewart on To The Promised Land because he embodies what we talk about here—real transformation and the kind of momentum that moves a business forward. We talked about why live, in-room experiences still change people faster than anything else, how we’ve shifted from information to transformation, and why your energy and presence are as critical as your strategy. Sean shared how he designs events that get people out of their heads and into their bodies, and he walked me through a simple way to step into your highest, most resourceful self on demand.

We got practical about revenue too. Sean doubled down on what actually works right now—speaking, joint ventures, consistent outreach, and real follow-up. We swapped notes on building the right team, staying in integrity with the promises you make to yourself, and choosing mentorship that fits your life and values. If you lead workshops, sell from stage, or coach change-makers, this episode shows you how to create experiences that transform people and grow your business with purpose.

Key Takeaways:

• How to design live events that build energy, embodiment, and real transformation.
• A quick “highest-self activation” process you can use to shift from stuck to strong.
• Why momentum spirals matter—and how to move from downward to upward momentum.
• The client-getting stack that still converts: stages, joint ventures, outreach, and follow-up.
• How to align mentorship, team roles, and personal routines so your results compound.

About the Guest: 

Sean spent the better part of his 20’s and 30’s filling and rocking any stage I could get himself on (from poetry slams to radio shows, record release parties, freestyle ciphers to concerts at the biggest venues in Los Angles and NYC)… But like most “starving artists”, he thought selling a case of $20 CD’s was “high-ticket” so saying he didn’t have the best money mindset when he started would be a MASSIVE understatement.

That all changed in 2010 when he got trained by Tony Robbins and gained invaluable life and business skillsets that lead him to growing his practice to 26 clients in under 6 months, which was entirely fueled by speaking on stages.

From there Sean went on to help thousands of clients over his now 13 year career, build a thriving community and share stages with the biggest icons in the business and personal growth space. Sean now enjoys his lifestyle-friendly business where he spends 3 days a week on this business and 4 days working on his creative projects, spending time with his two boys, Jaden and Logan and his beautiful wife Mai.

Website: https://rockyourgift.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/ 

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts. 

Greg opens up about his journey in network marketing, creating a podcast with his wife to inspire families, and his passion project helping men step up in every area of life. With a unique mix of humility and wisdom, Greg reveals how leadership is not just about numbers, but about impact, influence, and alignment with values.

If you’ve ever wondered how to lead your family, grow your influence, or step into your calling as a man or leader, this episode is packed with practical insights and heartfelt encouragement.

Key Takeaways: 

• The importance of building a family culture of love, connection, and achievement.
• How true leadership goes beyond titles—it’s about service and impact.
• Why empowering men to step up changes families and communities.
• Lessons from building a massive network marketing organization.
• The value of teamwork, humility, and character in leadership.
• How to align your purpose with your daily actions to create lasting legacy.

Learn more about Greg Francis: www.teamredwoods.com/

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

With over 18 years in UX research and a PhD in Human-Computer Interaction, Andrea shares her Journey Crafting Framework—a proven method to transform how entrepreneurs approach customer engagement. She explains why technology should be treated as a tool, not the solution, and how to integrate both the emotional and functional sides of the customer journey.

From common funnel mistakes to the power of empathy-driven design, Andrea uncovers how ClickFunnels and other platforms can be used flexibly to match your service model. Her insights make it clear that customer experience isn’t just about growth—it’s about building meaningful relationships at every stage.

Key Takeaways: 

• The Journey Crafting Framework and how it transforms customer relationships.
• Why entrepreneurs must see technology as a tool, not the solution.
• The balance between personal growth and customer engagement.
• How Andrea bridges the gap between ClickFunnels (and similar platforms) and unique service models.
• The role of research and user experience in scaling a business.
• Practical ways to map your customer’s emotional and functional journey.

About the Guest:

Dr. Andrea Peer is a customer experience strategist, designer, and researcher with a PhD in Human-Computer Interaction and over 18 years in UX research and product design. She is the creator of the Journey Crafting Framework, a human-centered approach that helps entrepreneurs design meaningful customer journeys, and co-founder of Geek Out, a community of ClickFunnels 2.0 power users. As a ClickFunnels ambassador, Andrea empowers business leaders to align technology with empathy-driven design, transforming funnels and memberships into engaging, flexible, and loyalty-building experiences.

Website: https://www.geekoutconnect.com/

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly...]]>Why do some businesses feel natural and effortless to interact with—while others feel clunky and frustrating? Dr. Andrea Peer reveals the secret behind designing customer journeys that spark connection, trust, and loyalty.

With over 18 years in UX research and a PhD in Human-Computer Interaction, Andrea shares her Journey Crafting Framework—a proven method to transform how entrepreneurs approach customer engagement. She explains why technology should be treated as a tool, not the solution, and how to integrate both the emotional and functional sides of the customer journey.

From common funnel mistakes to the power of empathy-driven design, Andrea uncovers how ClickFunnels and other platforms can be used flexibly to match your service model. Her insights make it clear that customer experience isn’t just about growth—it’s about building meaningful relationships at every stage.

Key Takeaways: 

• The Journey Crafting Framework and how it transforms customer relationships.
• Why entrepreneurs must see technology as a tool, not the solution.
• The balance between personal growth and customer engagement.
• How Andrea bridges the gap between ClickFunnels (and similar platforms) and unique service models.
• The role of research and user experience in scaling a business.
• Practical ways to map your customer’s emotional and functional journey.

About the Guest:

Dr. Andrea Peer is a customer experience strategist, designer, and researcher with a PhD in Human-Computer Interaction and over 18 years in UX research and product design. She is the creator of the Journey Crafting Framework, a human-centered approach that helps entrepreneurs design meaningful customer journeys, and co-founder of Geek Out, a community of ClickFunnels 2.0 power users. As a ClickFunnels ambassador, Andrea empowers business leaders to align technology with empathy-driven design, transforming funnels and memberships into engaging, flexible, and loyalty-building experiences.

Website: https://www.geekoutconnect.com/

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

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Then I sat down with Dr. Susan Blumberg, a psychologist turned coach with 40 years of experience and a passion for families navigating ADHD, autism, and twice-exceptional kids. We talk about the power of proven methodology, what it takes to create lasting change—and how switching from therapy to coaching gave her more freedom, faster results, and better outcomes for the families she serves. 

If you’ve ever felt like it’s too late to pivot, too risky to show up online, or too complicated to package your knowledge into a business—this episode will shift your mindset and show you what’s possible. 

Key Takeaways: 

• How visualization can transform your confidence and presentation skills—on stage or on camera. 
• What “twice exceptional” means and why most schools still don’t know how to support these kids. 
• Why methodology matters more than motivation—and how evidence-based programs increase your client results. 
• The surprising difference between therapy and coaching—and which one helps people move faster. 
• How two women in very different fields built second-act businesses with freedom and purpose. 

About the Guests: 

Katie Sevenants is a champion for women’s confidence, connection, and visibility—especially for those stepping into their next chapter. As a Confidence & Beauty Mentor, speaker, and coach, she helps women embrace their unique gifts, show up with courage, and create more impact in business and life. With 23 years in the beauty industry and a growing coaching practice, Katie empowers women to be seen, heard, and valued—without needing to change who they are. 

She believes true beauty is found in owning your story, supporting one another, and daring to shine—especially when life says it’s “too late.” As a proud mom, adventurous GiGi, and lover of community, Katie brings joy, honesty, and inspiration to every space she’s part of. 

Through sisterhood, support, and a little sparkle, Katie reminds us all: confidence isn’t about being perfect—it’s about being powerfully you. 

https://themidlifemakeover.com  

Dr. Susan Blumberg is a coach, author, wife, and mother with over 40 years of experience as a psychologist. With a background in cognitive behavioral therapy, she now coaches families of teens and young adults—especially those navigating ADHD, autism, and twice-exceptional profiles—to move forward with clarity, structure, and success. 

Susan blends decades of clinical expertise with practical, results-driven coaching. She is the co-author of seven books on relationships and parenting, including resources for families with special needs. Whether she’s helping clients improve communication, build executive function skills, or reclaim confidence, Susan’s mission is simple: equip families with tools that actually work. 

https://drsusanblumberg.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000...]]>Most people over 50 start to slow down—but not Katie Sevenants. After decades as a top performer in network marketing, she now travels the world showing women how to show up powerfully on camera. From mindset to marketing, Katie's mission is clear: help women realize the best chapter of life may just be the next one. 

Then I sat down with Dr. Susan Blumberg, a psychologist turned coach with 40 years of experience and a passion for families navigating ADHD, autism, and twice-exceptional kids. We talk about the power of proven methodology, what it takes to create lasting change—and how switching from therapy to coaching gave her more freedom, faster results, and better outcomes for the families she serves. 

If you’ve ever felt like it’s too late to pivot, too risky to show up online, or too complicated to package your knowledge into a business—this episode will shift your mindset and show you what’s possible. 

Key Takeaways: 

• How visualization can transform your confidence and presentation skills—on stage or on camera. 
• What “twice exceptional” means and why most schools still don’t know how to support these kids. 
• Why methodology matters more than motivation—and how evidence-based programs increase your client results. 
• The surprising difference between therapy and coaching—and which one helps people move faster. 
• How two women in very different fields built second-act businesses with freedom and purpose. 

About the Guests: 

Katie Sevenants is a champion for women’s confidence, connection, and visibility—especially for those stepping into their next chapter. As a Confidence & Beauty Mentor, speaker, and coach, she helps women embrace their unique gifts, show up with courage, and create more impact in business and life. With 23 years in the beauty industry and a growing coaching practice, Katie empowers women to be seen, heard, and valued—without needing to change who they are. 

She believes true beauty is found in owning your story, supporting one another, and daring to shine—especially when life says it’s “too late.” As a proud mom, adventurous GiGi, and lover of community, Katie brings joy, honesty, and inspiration to every space she’s part of. 

Through sisterhood, support, and a little sparkle, Katie reminds us all: confidence isn’t about being perfect—it’s about being powerfully you. 

https://themidlifemakeover.com  

Dr. Susan Blumberg is a coach, author, wife, and mother with over 40 years of experience as a psychologist. With a background in cognitive behavioral therapy, she now coaches families of teens and young adults—especially those navigating ADHD, autism, and twice-exceptional profiles—to move forward with clarity, structure, and success. 

Susan blends decades of clinical expertise with practical, results-driven coaching. She is the co-author of seven books on relationships and parenting, including resources for families with special needs. Whether she’s helping clients improve communication, build executive function skills, or reclaim confidence, Susan’s mission is simple: equip families with tools that actually work. 

https://drsusanblumberg.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

First, I sit down with Dr. Lori McDowell, a bestselling author and international speaker who’s mastered the art of creating transformational retreats for coaches. With over 30 years in leadership and event planning, Lori shows how retreats can magnetize your dream clients, deepen impact, and unlock high-ticket offers in a way no stage presentation ever could. From private mastermind sessions to scuba diving adventures in Utila, Lori shares how unforgettable experiences build authority and lifelong clients. 

Next, I talk with Tatiana Bowers, a business relationship strategist and licensed marriage and family therapist who’s traveled the country in her motorhome helping business owners and teams break through hidden dynamics that hold them back. Tatiana reveals the power of understanding personality profiles, attachment styles, and apology languages—not just for couples but for building thriving, emotionally intelligent businesses. She’s on a mission to help leaders create connected, high-performing teams that clients love to work with. 

You’ll hear two very different journeys with a shared heart for transformation, freedom, and helping others rise into their calling. 

About the Guests:  

Dr. Lori McDowell is an international speaker, best-selling author, and founder of Reimagine U Strategies. She inspires audiences worldwide with talks that blend personal story, mindset mastery, and actionable clarity—helping others lead with purpose, courage, and joy. Lori is also the creator of Done-For-You Transformational Retreats, partnering with heart-centered coaches to design powerful, soul-aligned experiences without stress or overwhelm. With decades of experience in engineering, leadership, and event design, she brings a unique mix of strategy, creativity, and heart to everything she does. Lori’s mission is to help others build extraordinary lives—for themselves and those they serve. 

https://yourextraordinarylife.net  

Tatiana Bowers is the Founder of Embrace Hope Counseling & Authentic-Success. She helps small business teams cut the drama and work with purpose—because when teams thrive, so do clients. With decades of experience in business and psychology, she equips leaders to build trust, boost morale, and create workplaces where people want to stay. The result is stronger teams, happier clients, and more referrals. 

She specializes in improving team dynamics and communication, resolving conflict, supporting leaders to lead with confidence, shaping positive workplace cultures that retain talent, and designing client experiences that turn satisfied customers into loyal advocates. Tatiana’s mission is simple: to help teams grow together, serve better, and succeed longer. 

https://chatforsuccess.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their...]]>Some of the most powerful shifts in leadership and coaching come from the people working quietly behind the scenes. In this special episode, I introduce you to two extraordinary members of my team—women who’ve dedicated their lives to transforming coaches and business owners into stronger leaders. 

First, I sit down with Dr. Lori McDowell, a bestselling author and international speaker who’s mastered the art of creating transformational retreats for coaches. With over 30 years in leadership and event planning, Lori shows how retreats can magnetize your dream clients, deepen impact, and unlock high-ticket offers in a way no stage presentation ever could. From private mastermind sessions to scuba diving adventures in Utila, Lori shares how unforgettable experiences build authority and lifelong clients. 

Next, I talk with Tatiana Bowers, a business relationship strategist and licensed marriage and family therapist who’s traveled the country in her motorhome helping business owners and teams break through hidden dynamics that hold them back. Tatiana reveals the power of understanding personality profiles, attachment styles, and apology languages—not just for couples but for building thriving, emotionally intelligent businesses. She’s on a mission to help leaders create connected, high-performing teams that clients love to work with. 

You’ll hear two very different journeys with a shared heart for transformation, freedom, and helping others rise into their calling. 

About the Guests:  

Dr. Lori McDowell is an international speaker, best-selling author, and founder of Reimagine U Strategies. She inspires audiences worldwide with talks that blend personal story, mindset mastery, and actionable clarity—helping others lead with purpose, courage, and joy. Lori is also the creator of Done-For-You Transformational Retreats, partnering with heart-centered coaches to design powerful, soul-aligned experiences without stress or overwhelm. With decades of experience in engineering, leadership, and event design, she brings a unique mix of strategy, creativity, and heart to everything she does. Lori’s mission is to help others build extraordinary lives—for themselves and those they serve. 

https://yourextraordinarylife.net  

Tatiana Bowers is the Founder of Embrace Hope Counseling & Authentic-Success. She helps small business teams cut the drama and work with purpose—because when teams thrive, so do clients. With decades of experience in business and psychology, she equips leaders to build trust, boost morale, and create workplaces where people want to stay. The result is stronger teams, happier clients, and more referrals. 

She specializes in improving team dynamics and communication, resolving conflict, supporting leaders to lead with confidence, shaping positive workplace cultures that retain talent, and designing client experiences that turn satisfied customers into loyal advocates. Tatiana’s mission is simple: to help teams grow together, serve better, and succeed longer. 

https://chatforsuccess.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

First, Kate Nash brings her 20+ years of leadership development expertise to share how true leadership starts with leading yourself. We explore how self-leadership unlocks business growth, how to mentor without micromanaging, and even how AI can help you craft presentations that stand out in just hours. Kate’s insights will challenge the way you think about scaling your impact and developing the next generation of leaders. 

Then, JoAnne Ewing joins me to prove it’s never too late to chase your dreams. After building a successful plumbing business for 35 years, JoAnne reinvented herself as a bestselling author, coach, and entrepreneur, helping women in their 50s turn passion into thriving businesses. She shares how to face fear, find confidence, and build something lasting with freedom and purpose. 

These conversations will inspire you to lead with authenticity, embrace transformation at any stage of life, and step fully into the work you were meant to do. 

About the Guests: 

Kate Nash is an instructional designer and leadership strategist with over 20 years of experience helping people learn, lead, and grow. She spent nearly two decades developing training for Fortune 500 companies before launching her own practice in 2020, where she now empowers entrepreneurs to create powerful programs—using both human insight and AI innovation to shape content her clients love.  

https://katenash.co/  

JoAnne Ewing is a dynamic speaker, author, and intuitive business mentor who empowers women in their third chapter of life to transform their experience into purpose-driven entrepreneurship. 

With over 30 years of entrepreneurial leadership and a deep foundation in intuitive development and personal transformation, JoAnne blends practical strategy with soulful insight. She helps women move beyond fear and uncertainty, equipping them with the mindset, confidence, and tools needed to build businesses that align with their values and vision. 

Through her engaging talks, JoAnne delivers clarity, courage, and action-oriented inspiration. Her work helps women navigate life transitions—such as the empty nest, divorce, or career reinvention—and step into their next chapter with renewed power and purpose. 

Her guiding philosophy—Rise in truth, lead with love, and create from the soul—challenges audiences to lead with authenticity and design businesses that reflect their most authentic selves. 

https://reachtheunlimited.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

Leadership and reinvention often come from those who’ve walked the path themselves and today, you’ll hear from two powerhouse members of my own team who’ve done exactly that. 

First, Kate Nash brings her 20+ years of leadership development expertise to share how true leadership starts with leading yourself. We explore how self-leadership unlocks business growth, how to mentor without micromanaging, and even how AI can help you craft presentations that stand out in just hours. Kate’s insights will challenge the way you think about scaling your impact and developing the next generation of leaders. 

Then, JoAnne Ewing joins me to prove it’s never too late to chase your dreams. After building a successful plumbing business for 35 years, JoAnne reinvented herself as a bestselling author, coach, and entrepreneur, helping women in their 50s turn passion into thriving businesses. She shares how to face fear, find confidence, and build something lasting with freedom and purpose. 

These conversations will inspire you to lead with authenticity, embrace transformation at any stage of life, and step fully into the work you were meant to do. 

About the Guests: 

Kate Nash is an instructional designer and leadership strategist with over 20 years of experience helping people learn, lead, and grow. She spent nearly two decades developing training for Fortune 500 companies before launching her own practice in 2020, where she now empowers entrepreneurs to create powerful programs—using both human insight and AI innovation to shape content her clients love.  

https://katenash.co/  

JoAnne Ewing is a dynamic speaker, author, and intuitive business mentor who empowers women in their third chapter of life to transform their experience into purpose-driven entrepreneurship. 

With over 30 years of entrepreneurial leadership and a deep foundation in intuitive development and personal transformation, JoAnne blends practical strategy with soulful insight. She helps women move beyond fear and uncertainty, equipping them with the mindset, confidence, and tools needed to build businesses that align with their values and vision. 

Through her engaging talks, JoAnne delivers clarity, courage, and action-oriented inspiration. Her work helps women navigate life transitions—such as the empty nest, divorce, or career reinvention—and step into their next chapter with renewed power and purpose. 

Her guiding philosophy—Rise in truth, lead with love, and create from the soul—challenges audiences to lead with authenticity and design businesses that reflect their most authentic selves. 

https://reachtheunlimited.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how training in emotional regulation, personality types, and objection handling shaped my ability to lead, influence, and defuse tension in the air—and later, on stage and in coaching rooms. 

You’ll get fast, powerful tools to manage conflict, stand firm when clients get emotional, and respond to objections with wisdom instead of reaction. Plus, a hilarious moment from the skies that proves how genius a well-placed “pattern interrupt” can be. 

Key Takeaways: 

• How to defuse objections by focusing on emotion—not logic. 
• A flight attendant’s secret to dealing with “sky-high” conflict. 
• What four personality types teach you about sales and coaching. 
• The #1 mistake coaches make when clients get upset. 
• Why listening—not fixing—can resolve most client issues instantly. 

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we dive deep into what it really takes to create events that transform lives and convert like crazy—whether you're on Zoom or live on stage. From sales psychology to building trust and energy in the room, this one’s packed with real talk and massive takeaways for any speaker or coach. 

Key Takeaways: 

• Why most M.C.s are hurting your sales—and how to find one who actually boosts conversions 
• The one thing that makes or breaks your live or virtual event (hint: it’s not the venue) 
• A raw story of Steve’s $240k mistake—and what it taught him about event success 
• The secret role of pain in moving your audience to take action (ethically!) 
• How to script, structure, and sell without ever feeling "salesy" 

About Steve: 

Steve Werner is a seasoned event strategist, keynote speaker, and high-impact MC who helps entrepreneurs create live events, workshops, and webinars that convert. With over 500 stages hosted, 400+ live events produced, and more than $50 million in sales generated from stage presentations, Steve is known for crafting compelling story arcs and high-converting experiences. His journey from waiting tables to building a seven-figure business fuels his no-fluff, results-driven approach that turns events into powerful sales engines. 

https://stevenphillipwerner.com  

https://steve.coffee  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly...]]>Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the top speaker closers and event M.C.s in the industry. 

You’ll hear the full story of how he bombed his first event, lost $60k, and came back stronger than ever. More than that, we dive deep into what it really takes to create events that transform lives and convert like crazy—whether you're on Zoom or live on stage. From sales psychology to building trust and energy in the room, this one’s packed with real talk and massive takeaways for any speaker or coach. 

Key Takeaways: 

• Why most M.C.s are hurting your sales—and how to find one who actually boosts conversions 
• The one thing that makes or breaks your live or virtual event (hint: it’s not the venue) 
• A raw story of Steve’s $240k mistake—and what it taught him about event success 
• The secret role of pain in moving your audience to take action (ethically!) 
• How to script, structure, and sell without ever feeling "salesy" 

About Steve: 

Steve Werner is a seasoned event strategist, keynote speaker, and high-impact MC who helps entrepreneurs create live events, workshops, and webinars that convert. With over 500 stages hosted, 400+ live events produced, and more than $50 million in sales generated from stage presentations, Steve is known for crafting compelling story arcs and high-converting experiences. His journey from waiting tables to building a seven-figure business fuels his no-fluff, results-driven approach that turns events into powerful sales engines. 

https://stevenphillipwerner.com  

https://steve.coffee  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the power of showing up with love in business, how confidence—not just design—is the end goal of branding, and what it really means to be a bold, authentic mentor. 

If you're a coach, leader, or anyone trying to bring your God-given message to the world… this episode will wreck you in the best way. 

Key Takeaways: 

• How to build brand confidence that starts within—before a single logo is made 
• The family motto that’s shaping the next generation: “We do hard things” 
• Why feedback stings less when you lead with love—and ask for permission 
• What every coach must stop doing to avoid repelling their dream clients 
• The role of faith in refining, not defining, your business valleys 

About David: 

David Ewing is a brand strategist and creative consultant with over 25 years of experience helping entrepreneurs and businesses craft authentic, impactful brands. Known for his strategic clarity and collaborative approach, David guides clients in uncovering their unique value and bringing their vision to life through design, storytelling, and leadership. 

https://www.thedavidewing.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

You’ll hear what we learned, what we’re leaving behind, and what we’re bringing into the next one. It’s raw. It’s real. And it’s full of love, growth, and gratitude. From backstage stories to breakthrough moments, this episode is a reminder that teamwork, vision, and humility are the real secret weapons. Let’s build on what worked—and let go of what didn’t. 

Key Takeaways: 

• The art of debriefing: How celebrating and dissecting helps you grow faster as a team 
• Why smooth events aren’t accidents—they’re built by intentional delegation and trust 
• What it really looks like to “own your role” without ego on a high-performing team 
• How to handle event drama with grace and still protect the room’s energy 
• The silent superpower of hospitality—and why it matters more than you think 

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

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You’ll hear us unpack our high-stakes goals, the transformational themes we’re embedding into the weekend, and the pirate-inspired adventure we’re crafting for attendees. We get real about sales strategy, what’s truly at stake for each of us, and how we set ourselves—and our guests—up for lasting breakthroughs. Plus, we brainstorm the wild bonus I’ll deliver if we crush our sales goals. (Yes, it involves dressing up like Jack Sparrow.) 

Key Takeaways: 

• How to set a transformational intention that fuels your event from the inside out 
• A practical method for integrating theme and story into live event design 
• What to offer as compelling bonuses to increase pay-in-full conversions 
• Real talk on investing before you're “ready” and how that activates growth 
• Behind-the-scenes of creating team buy-in, unity, and sales accountability 

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

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Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent because they abdicate the responsibilities that would shape them into the person they’re called to be. From marketing to mission, sales to self-love, Alexander shared powerful insights about identity transformation, the psychology of customer buying decisions, and what it really takes to magnetize your audience without burning out or faking it. 

If you’re a coach, creator, or speaker who’s been craving deeper alignment and real impact—this conversation will challenge you to stop outsourcing your power and start showing up in your full authority. 

Key Takeaways: 

• Why most entrepreneurs unconsciously build businesses they secretly hate—and how to course correct now. 
• The psychological truth behind why your customers actually buy (hint: it’s not logic). 
• How avoiding parts of your business is a signal of where you need to grow. 
• Why being seen in your truth—not just your polish—is what makes you magnetic. 
• The step-by-step mindset shift to stop “being saved” and start owning your throne. 

About Alexander: 

Alexander Ford is a transformational business coach and founder of Measurable Genius. He helps entrepreneurs stop building businesses they secretly hate by aligning their identity with their mission. With a background in behavioral psychology and over a decade running a full-stack marketing agency, Alexander teaches leaders how to own their message, sell with integrity, and become the version of themselves who can handle what they truly want. 

https://measurablegenius.com/  

About the Host:  

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/  

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes]]>You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford. 

Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent because they abdicate the responsibilities that would shape them into the person they’re called to be. From marketing to mission, sales to self-love, Alexander shared powerful insights about identity transformation, the psychology of customer buying decisions, and what it really takes to magnetize your audience without burning out or faking it. 

If you’re a coach, creator, or speaker who’s been craving deeper alignment and real impact—this conversation will challenge you to stop outsourcing your power and start showing up in your full authority. 

Key Takeaways: 

• Why most entrepreneurs unconsciously build businesses they secretly hate—and how to course correct now. 
• The psychological truth behind why your customers actually buy (hint: it’s not logic). 
• How avoiding parts of your business is a signal of where you need to grow. 
• Why being seen in your truth—not just your polish—is what makes you magnetic. 
• The step-by-step mindset shift to stop “being saved” and start owning your throne. 

About Alexander: 

Alexander Ford is a transformational business coach and founder of Measurable Genius. He helps entrepreneurs stop building businesses they secretly hate by aligning their identity with their mission. With a background in behavioral psychology and over a decade running a full-stack marketing agency, Alexander teaches leaders how to own their message, sell with integrity, and become the version of themselves who can handle what they truly want. 

https://measurablegenius.com/  

About the Host:  

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/  

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

We unpack sales with soul, the power of deep spiritual work, and why business breakthroughs often require inner healing. She’s raw. Real. And radically faith-forward. If you’ve been trying to carry your whole business on your back, this episode might be your release. Get ready for a massive mindset shift. 

Key Takeaways: 

• How to lead your business from peace—not pressure. 
• Why deep spiritual and subconscious work unlocks real success. 
• What to look for (and avoid) in a mentor relationship. 
• Sales done with integrity vs. manipulation—and how to tell the difference. 
• A story of total surrender that proves divine provision is real. 

About Natalie: 

Known as a Dream Awakener, Purpose Restorer, and Legacy Builder, Natalie Lavelock helps heart-centered entrepreneurs transform their God-given calling into profitable programs that make a lasting impact. With a background in nursing and nearly two decades of experience leading healthcare innovation, she answered a higher calling to trade corporate advancement for a life of deeper faith, family connection, and service. Today, she empowers others to step into their purpose, share their gifts, and build meaningful legacies through purpose-driven business. 

https://ceo.natalielavelock.com/  

About the Host:  

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/  

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

In this premiere episode, I explain the vision behind To The Promised Land. I talk about what it really takes to grow a coaching business with meaning, the mindset shifts most people overlook, and the structure that makes real growth possible. If you have a message to share and want to reach more people, this podcast will help you take the next step with confidence. 

Key Takeaways: 

• Why personal growth is the foundation for scaling your coaching business. 
• The 3 must-have components in every coaching program. 
• How subconscious fears sabotage success—and how to reset your internal thermostat. 
• The fastest way to reach more people and grow your income with integrity. 
• How your business can become your greatest tool for mission-driven impact. 

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/  

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. 

Do you have some feedback or questions about this episode? Leave a comment in the section below! 

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app. 

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.  

Welcome To The Promised Land Podcast, where we talk about reaching the people you're called to serve, leading with purpose, and building the kind of business that creates real transformation. If you know you’re meant for more, you’re in the right place.

Let’s help your people get to their Promised Land.