Tried It: Your Proven Pathway to a Better Copywriting Business

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.

And if you want to know more about us, stalk us here:

Check out Nicole's new website!

Buy your copy of The Referral Engine by John Jantsch

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Teach Your Copywriting Business To Market Itself ('The Referral Engine' Follow-Up)

Tue, 03 Jun 2025 14:00:00 +0200

Every copywriter dreams of a business that markets itself. Where you, as the writer, spend your days elbow-deep in VOC research, wireframes or email sequences, with your ideal clients forming an orderly queue to be the next to benefit from your words and insights. But if you want to get to that point, you need to build your referral system first.

In this special implementation episode of the Tried It podcast, brand voice expert Justin Blackman returns to discuss The Referral Engine with regular hosts Sarah and Nicole. Each copywriter recaps the three goals they set themselves to experiment with from the book and shares the details of how they got on. Justin talks messaging clarity and Sarah shares how author of The Referral Engine John Jantsch helped her achieve one of her implementation goals. And Nicole’s finally launched her new website!

This is the last book in the second season of the Tried It podcast, but it’s not quite the end of the season yet. Stick around for next week’s end-of-season wrap-up and debrief, featuring Sarah and Nicole discussing how the season was for them and the changes they’ve seen in their businesses. And if you want more Tried It in your life after the season is over, check out the Tried It Membership!

Timestamps

[0:30] Welcome back to the Tried It Podcast, Justin!

[1:40] Nicole gives a quick summary of The Referral Engine, in case you missed the last episode

[3:30] “Some of the stuff just didn’t work the way I wanted it to”: Justin’s experience of applying lessons from The Referral Engine

[6:30] Justin recaps his three implementation points

[8:15] Sometimes, the implementation phase makes you realise what’s not working in your business

[10:15] Using referrals to grow inbound leads - as long as you’re happy to play the long game

[14:40] How to nail your copywriting talkable difference

[18:10] What AI’s missing when you use it to write your copy

[21:00] Is Justin going to use the principles of The Referral Engine going forward?

[23:25] Should you pay someone who refers you a new client?

[24:30] Whoop whoop! Nicole’s launched her new website!

[27:45] Integrating referrals into your client onboarding process

[28:25] “Not every referral is the right referral”: What happens when people don’t understand your business

[29:55] Sarah’s most successful implementation point, with a little help from John Jantsch

[34:05] Starting a new project and navigating the graphic design maze

[37:50] Sarah’s last implementation point: Asking for a referral out loud, from a human being

[41:00] What kind of copywriter would benefit from reading The Referral Engine?

[44:00] Looking for sustainable growth for your copywriting business? Try out the Tried It membership!

Links and Resources Related To This Episode

Check out Justin’s Brand Voice Academy

The Sixty-Second Sales Hook by Kenny Rogers

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

Check out Nicole's new website!

Buy your copy of The Referral Engine by John Jantsch

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

How To Get An Endless Stream Of Good-Fit Copywriting Clients ('The Referral Engine' Discussion)

Tue, 27 May 2025 14:00:00 +0200

Picture this: a freelance copywriting business with an endless stream of good-fit clients queueing up to work with you. No obligation to be active on social media or to attend networking events. Just you and your profitable copywriting projects.

That’s the dream that John Jantsch sells in his book, The Referral Engine. Whilst most business owners welcome client referrals as an unexpected bonus, Jantsch tells you step-by-step how to turn your business into a machine that generates referrals, bringing your perfect clients to your virtual door. However, the book was published in 2010 and speaks to a wide audience of service- and product-based businesses, covering both ends of the price point spectrum. So can it help today’s freelancer copywriters?

In this episode of Tried It, hosts Nicole and Sarah are joined by special guest Justin Blackman of Brand Voice Academy as they analyse The Referral Engine. Listen along as they share major insights from the book, including the difference between how you see your business and how your clients see it, and how to turn your unique processes into your sales pitch. At the end of the episode, Justin, Sarah and Nicole share the three things they’ll each take from the book to apply to their copywriting businesses.

The Tried It Podcast is nearly at the end of its second season but the copywriting implementation goes on all year round in the Tried It Podcast Membership! If you’re ready to grow your copywriting skills with intention, check out the membership details via the link below.

Timestamps

[0:35] Welcome to the Tried It podcast, Justin Blackman!

[1:45] Introducing The Referral Engine, the book that Justin “highlighted the heck out of”

[4:15] What it means to put referrals at the heart of your copywriting business strategy

[7:10] The difference between a referral and a good referral

[9:05] How to adapt the strategies of The Referral Engine to your freelance copywriting business

[10:55] How you see your business vs. How your clients see your business

[13:05] Nicole breaks down the ‘buy’ stage of the seven-step referral system

[15:50] “One of the most awkward things to ask, ever”: Getting over the mental block of asking for a referral

[21:20] How Justin’s building a referrals process for his business

[24:30] Leveraging strategic partnerships to grow your business

[26:20] TIHWDIH: The acronym that breaks down your processes so your customers want to buy

[28:00] Can referrals replace your social media marketing efforts?

[31:55] “It’s not what you think”: Working out your business ‘talkable difference’

[36:35] “Not pivoting, just narrowing”: How Justin explains to his clients the value he brings to their team

[40:55] Justin’s three implementation points

[43:45] Sarah shares her implementation points

[49:15] Aaaaand Nicole gives her three implementation points

[51:15] How to get more Tried It in your life, even between seasons

Links and Resources Related To This Episode

Check out Justin’s Brand Voice Academy

Exactly What To Say by Phil M Jones

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

Check out Nicole's new website!

Buy your copy of Storyworthy by Matthew Dicks

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

A Simple, Daily Exercise To Help Copywriters Level Up In The AI Era ('Storyworthy' Follow-Up')

Tue, 20 May 2025 14:00:00 +0200

Copywriters, if the rise of AI makes you want to improve your writing (or puke into your shoes), the Tried It team has the answer: be Storyworthy.

In this week’s episode, Sarah and Nicole swap stories on their implementation points from Matthew Dicks’ book Storyworthy. The copywriters share their experience of how everything changed once they started Homework for Life, including their new outlook on life and the unexpected side effects (both good and bad) of jotting down something noteworthy from every day. Sarah gives two tips that helped her to stay on track with her Homework for Life goal and Nicole muses on how friction in writing can actually be a net positive for copywriters. As they note, Matthew Dicks' advice is not easy, but it is simple.

Since the Tried It Podcast values honesty and transparency, both Nicole and Sarah share ‘before’ and ‘after’ versions of their writing so you can see how they used the Storyworthy framework and judge it for yourself. The links are below, as are links to check out the Tried It Podcast membership.

Timestamps

[1:20] Nicole, how do you feel about Storyworthy now?

[3:10] A high-level summary of Storyworthy

[5:00] Is Storyworthy a useful book for copywriters?

[6:10] Diving into Nicole’s experience of trying out Homework for Life

[9:30] “It’s changed my life!”: Sarah on Homework for Life

[11:30] Two tips to make Homework for Life easier to do every day

[14:15] Nicole’s Storyworthy moment

[15:45] But how do you know if a moment is really storyworthy?

[17:20] “A gift for copywriters”: How Homework for Life benefits copywriters

[21:15] When’s the best time to start doing Homework for Life?

[22:55] The one big risk of doing Homework for Life

[24:45] How to motivate yourself to do Homework for Life

[27:15] Nicole reports back on her Crash and Burn exercises

[34:40] Making a personal story Storyworthy: Sarah’s second implementation point

[41:00] Is it wrong to edit your life to make it Storyworthy?

[45:45] What’s it like to write a story with the Storyworthy framework?

[49:52] How Nicole used the Storyworthy framework on her About page

[53:15] Are these the biggest changes ever seen on the Tried It Podcast?

[55:15] Why Storyworthy is the book that will help copywriters defeat AI

[56:40] Way more than a newsletter: The Tried It Podcast membership

Links and Resources Related To This Episode

Buy the Storyworthy audiobook on Apple

The Moth storytelling organisation

Sarah’s original story about her grandma

Sarah’s Storyworthy story about her grandma

Nicole’s previous and Storyworthy versions of her About page

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

Buy your copy of Storyworthy by Matthew Dicks

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Become A Better Copywriter By Mastering Storytelling ('Storyworthy' Discussion)

Tue, 13 May 2025 14:00:00 +0200

Humans are storytellers and life is a story-generating machine. But some of us tell better stories than others, that some is Matthew Dicks, to be very specific. He’s the best at storytelling and he has the medals, trophies and book reviews to prove it. Listen as the Tried It Podcast hosts analyse Matthew Dick’s storytelling techniques from a copywriting lens.

On this episode of Tried It Podcast: Your Proven Pathway to a Better Copywriting Business, Sarah and Nicole talk about one of Nicole’s favourite authors. They discuss what counts as a story and how you can mine your own life for stories to use to connect with others. There are also practical tips about raising the stakes, crashing and burning, painting elephants and creating a Cinema of the Mind. Copywriters, listen out for Nicole’s advice on falling in love with copywriting again!

As Matthew Dicks points out, a story only lasts for five seconds. If that sounds awfully short to you, maybe you’d enjoy something more lasting. Something like… a membership to the Tried It Podcast! It’s your pathway to growing more confident as a copywriter and storyteller. If you’re interested, check out the links down below.

Timestamps

[0:30] Welcome to the world of one of Nicole’s favourite authors!

[2:20] How do you feel about AI, fellow copywriters?

[3:35] Sarah’s scepticism about Storyworthy

[4:35] So, what actually is a story?

[6:45] Why do stories only last for five seconds?

[10:45] How to mine your own life for stories: Matthew Dicks’ three story generating techniques

[12:15] The understated magic of Homework for Life

[15:50] Why writers should Crash and Burn, and Matthew Dicks’ last story-generating exercise

[18:50] Constructing your Storyworthy story and the permissible lies of storytelling

[22:20] Never shut down the Cinema of the Mind

[26:35] Presently, we are tense: Creating pace through speaking in the present tense in stories

[27:35] “Heightening the stakes”: How to get people to give a sh*t about your story

[30:10] Do the Storyworthy techniques apply to copywriting?

[33:40] Why elephants can change their colours, or how to use stories to sell

[36:45] “Do I have a single story to tell??!” Sarah spirals

[38:45] Nicole’s advice to copywriters who’ve fallen out of love with copywriting

[39:55] Nicole’s three implementation points from Storyworthy

[42:25] What Sarah’s implementing from Storyworthy

[48:25] Sometime is now time, for membership talk time

Links and Resources Related To This Episode

Memoirs of an Imaginary Friend by Matthew Dicks

Someday is Today by Matthew Dicks

The Moth storytelling organisation

All Too Well by Taylor Swift

Matthew Dicks on The Copywriter Club Podcast

Wash A Pig creative writing cards

The Tried It Podcast’s discussion of StoryBrand by Donald Miller

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

Buy your copy of Four Thousand Weeks by Oliver Burkeman

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

How Should You Manage Your Time As A Busy Freelance Copywriter? ('Four Thousand Weeks' Follow-Up)

Tue, 06 May 2025 14:00:00 +0200

Are you ready to live a life that’s more meaningful, more kind and connects you more deeply with the people you love? No, this podcast isn’t your first step to joining a cult, it’s the Implementation episode of the Tried It Podcast’s analysis of Four Thousand Weeks by Oliver Burkeman.

If you tuned into last week’s episode, Sarah and Nicole have a time-bending surprise for you: that was actually four months ago. In between, the Tried It team have followed some of Burkmen’s principles to try to make their lives and businesses more aligned with their goals so they can live more fulfilling lives before they die. Small ask, huh? Tune in to learn what it’s like to live in uncomfortable enlargement, whether you can really ever control your own time and whether Four Thousand Weeks is the right time management book for freelance business owners.

Also, this episode of the podcast contains Sarah’s first-ever reference to The Office US. A milestone indeed.

Stay to the end to hear details of the Tried It Podcast Membership and how you can support the project without spending a single penny.

Timestamps

[0:25] It’s implementation time, y’all!

[2:45] Deep questions and vibes: What to expect when you read Four Thousand Weeks

[8:10]What Oliver Burkeman’s been up to since writing Four Thousand Weeks

[9:20] Why the Tried It team waited a long time to record this episode

[10:50] What changes has Sarah seen since reading Four Thousand Weeks?

[11:55] “I’m still not good at managing time”: Nicole’s reflections on time

[13:25] Millennials, you don’t have to change the world

[16:40] Searching for KPIs that aren’t money

[20:00] “It does feel good”: Sarah on paying herself first in time

[21:45] Controlling time: Freelancer edition

[24:45] Putting the Pro- in crastinating

[27:50] The discomfort of talking about uncomfortable enlargement

[30:40] Check back in with Sarah and Nicole?

[32:30] Nicole Burkemans her family

[37:25] Five big questions to sit with and which one helped Nicole the most

[41:55] Nicole’s experience of paying herself first in time

[43:05] Would freelancers benefit from reading Four Thousand Weeks?

[47:30] The high note of the episode: the Tried It Podcast Membership

[49:40] Free ways to help out the Tried It Podcast, if you feel like it

Links and Resources Related To This Episode

Buy Oliver Burkeman’s new book, Meditations for Mortals

Ok so you can’t link to individual episodes of The Office US online, but it’s Season 4, episode 1, ‘Fun Run’

Nicole’s big ole jar of post-it notes

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.

And if you want to know more about us, stalk us here:

Buy your copy of Four Thousand Weeks by Oliver Burkeman

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Death And The Copywriter: How To Manage Your Copywriting Business Better, Before You Die ('Four Thousand Weeks' Discussion)

Tue, 29 Apr 2025 14:00:00 +0200

One day, you will die.

But the statistics say that before that, you’ll spend about four thousand weeks on earth. This is the average human lifespan, and we fill it with emails, meetings, paperwork, queuing in airports, fighting with strangers over the Internet and sometimes, with doing things that are deeply meaningful to us and those we love. Four Thousand Weeks: Time Management for Mortals is a guide that says it’ll help you do more of the meaningful stuff.

On this week’s episode of the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business, Sarah and Nicole discuss this philosophical guide to time management, covering some of Burkeman’s core principles and how to translate them into your own life and business. Get ready to learn about JOMO, creative neglect, manipulating the present moment and uncomfortable enlargement (no jokes please, The Tried It team managed to resist so you can too). At the end of the episode, the team share the implementation points they’ll work on before they, too, die.

If you enjoyed the episode, you’re probably the kind of person who would also like the Tried It Podcast membership! Click here to double-check.

Timestamps

[0:30] Four Thousand Weeks: Not the length of time we’ll spend on this episode

[2:00] “Quite a book”: Nicole introduces Four Thousand Weeks

[4:40] What’s the significance of the title? A brief moment to dwell on time and death

[7:50] No, you don’t actually have time

[10:00] Burkeman’s approach to making the most of your time on this earth and your permission slip to procrastinate

[14:30] Comparing Four Thousand Weeks to other approaches to time management

[18:30] JOMO: Burkeman’s slightly weird approach to commitment

[23:00] Sarah and Nicole’s main criticisms of Four Thousand Weeks

[28:40] Who would benefit from the Four Thousand Weeks approach to time management?

[35:30] What stuck with Nicole and Sarah from the book

[39:20] Nicole’s three implementation points

[42:20] Sarah’s three implementation points

[49:45] Why you should check out the Tried It Podcast Membership

[53:10] Reach out to the Tried It team!

Links and Resources Related To This Episode

Some Day Is Today by Matthew Dicks

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

Buy your copy of Copy Logic! by Michael Masterson and Mike Palmer

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

How To Get Your Clients To LOVE Your Copy With The CUB Test ('Copy Logic' Follow-Up)

Tue, 22 Apr 2025 14:00:00 +0200

What makes copy good? What does ‘good copy’ even mean? If these are the questions keeping your freelance copywriter brain up at night, the Tried It Podcast has a book for you: Copy Logic.

In this second part of their analysis of Copy Logic, hosts Sarah and Nicole and special guest Rob Marsh catch up to find out how it went when they applied the techniques of Copy Logic to their own work. Expect conversations about managing the revisions process, sitting on a four-legged stool and debates on how to use AI to improve copy. They also unpack what kind of copywriter would benefit the most from reading Copy Logic. Listen out for the Tried It Podcast's biggest ever implementation point!

Have you read Copy Logic? Would you run your copy through a Peer Review test? Get in touch and let the Tried It team know! And if you enjoyed the episode, make sure to subscribe so you can catch every Tried It episode as soon as they’re released.

Timestamps

[0:40] Welcome back to the very special guest!

[1:50] If you had to summarise Copy Logic, you’d say…

[3:20] Rob recaps his three implementation points

[5:10] No comments, only solutions: A new way to review copy

[8:15] Do the ideas of Copy Logic even apply to freelance copywriters?

[11:40] “This is one of the biggest takeaways for me from the book”

[12:15] CUB for the Club: How Rob’s CUB technique helped him to write better copy

[17:01] How it felt for Rob to add a fourth leg to his copywriting stool

[19:25] “Very applicable”: Why Rob is glad to have read Copy Logic

[20:20] Nicole’s clients fail the CUB test

[22:30] The CUB test culture shock

[26:55] Nicole *goes there* by discussing AI and copywriting

[28:10] Nicole pulls off the biggest implementation ever seen on the Tried It Podcast

[31:20] What happens if you expect copy revisions to… go well?

[34:00] And Sarah joins Rob on the four-legged stool

[37:20] “I think I’m in love with the CUB test”: Sarah’s new way to improve her copy

[41:15] Can you use AI to get feedback on your copy?

[45:35] Sarah reveals her new editing system

[46:35] Why Copy Logic should be on more copywriter’s shelves

[50:25] But if you’re a beginner copywriter, this might not be the book for you

[51:05] Try out the Tried It membership

Links and Resources Related To This Episode

The Copywriter Club

Join The Copywriter Underground

Rob’s emotional copywriting playbook and sales page

Sarah’s final CUB-tested blog post

The Ugly First Draft of Sarah’s blog post, pre-CUB test

Mike Garner on LinkedIn

The Pledge by Michael Masterson on Amazon US

Ready Fire Aim by Michael Masterson on Amazon US

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It Podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

Buy your copy of Copy Logic! by Michael Masterson and Mike Palmer

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

How To Make Copywriting Revisions Quicker And Easy ('Copy Logic' Discussion)

Tue, 15 Apr 2025 14:00:00 +0200

Welcome back to the Tried It Podcast! You were kind and patient enough to wait around whilst the Tried It team took a break and then started prepping hard for this second season of the pod. Thank you! Here are the results of their work.

Season two of the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business starts with a bang as it’s the *first ever* episode featuring a guest. And not just any guest, because joining Sarah and Nicole in the virtual recording room is Rob Marsh, cofounder of The Copywriter Club!

Listen along as Sarah, Nicole and Rob unpack Copy Logic, a groundbreaking book by two copywriters from Agora that aims to revolutionise the process of revising copy. Rob and the Tried It cohosts discuss the three core ideas of Copy Logic, analysing whether they work for freelance copywriters and how AI is changing copywriting and copy editing. At the end of the episode, each copywriter chooses three techniques from the book to apply to their own client work or personal copy projects. Subscribe to the podcast to make sure that you hear how they got on!

And if you missed the Tried It team and want to hear from them even between seasons, you’re the kind of person who would love the Tried It Podcast Membership. Members get weekly emails with exercises, plus bonus episodes and a virtual stake in the podcast. Check out the website to find out more!

Timestamps

[0:20] Welcome to season 2 of the Tried It podcast!

[0:45] Aaaaaaaaand, welcome to the very special guest!!

[2:00] Introducing the concepts of Copy Logic

[3:10] Rob’s take on Copy Logic

[5:25] So what’s the deal with copy feedback? Nicole unpacks unhelpful comments from clients

[8:05] Suggestions, not comments: A new way to give feedback on copy

[11:30] “A copywriter’s got to bring some humility”: How copywriters perceive copy feedback

[13:35] Do the principles of Copy Logic apply to freelance copywriters too?

[15:05] How can you objectively measure the effectiveness of copy?

[21:25] What a copy revisions process typically looks like

[23:45] “Expect success”: A different mindset for copy revisions

[24:45] Simple Copy Logic tweaks to improve your copy, instantly

[26:20] Confusing, unbelievable, boring: The death knell of good copy

[31:10] A novel way to test if your copy’s really working

[32:25] Don’t think about your copy as being copy

[33:20] Bringing up the AI-generated elephant in the room

[36:20] How AI programme Claude will evaluate your copy

[39:05] “There’s nobody seeing the whole elephant”: The problem with handing your copy entirely over to AI

[41:25] Why you need to master the foundations of copywriting techniques

[42:35] What Rob’s going to implement from Copy Logic

[44:20] What’s better than a three-legged stool? A four-legged one

[45:25] Nicole’s three implementation points

[47:25] And Sarah’s implementation points

[50:50] Enjoyed this episode? Here’s how to get more Tried It Podcast in your life

Links and Resources Related To This Episode

The Copywriter Club

Join The Copywriter Underground

Listen to the ‘Everybody Writes’ episode of the Tried It Podcast

Stay In Touch With The Tried It Team

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

WE'RE BACK!! Read Copywriting Books With The Tried It Team On Season 2 Of The Pod

Tue, 08 Apr 2025 14:00:00 +0200

The Tried It Podcast is back, baby! Season two of the podcast is about to launch, bringing you more analysis of books about copywriting, along with Sarah and Nicole’s lessons from implementing new copywriting techniques in their own work.

Listen out for a special announcement, plus ways that you can support the podcast. Keep your ears open for the first official episode of season two, hitting your podcast feed from Tuesday next week.

See you there!

Timestamps

[0:20] Attention listeners! Season Two coming soon!

[0:40] Just what the hell is the Tried It podcast anyway?

[1:20] Reintroducing Sarah and Nicole

[2:20] What’s coming up in season two?

[4:05] Want to appear on the Tried It podcast? Well, there’s nothing in it for you

[5:10] “A powerful aha moment”: What Nicole and Sarah have got from their reading in season two

[6:25] What copywriters will get out of listening to the Tried It Podcast

[8:15] Want year-round Tried It? Check out the membership!

[8:50] How to support the podcast, free of charge

Stay In Touch With The Tried It Team

Buy your copy of Smart Brevity by Jim VandeHei, Mike Allen and Roy Schwartz

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Season 1 Wrap-Up Party: What's Next for the Tried It Podcast?

Tue, 10 Dec 2024 14:00:00 +0200

Hey Tried It listeners! We’ve come to the end of the first season of the Tried It podcast but that doesn’t mean that the fun stops here.

Catch our end-of-season wrap up party episode below and you if can’t wait to hear more from Sarah and Nicole, hop on over to the Tried It Podcast Membership for weekly emails and so much more.

Thanks for listening and see you next year!

Timestamps

[0:25] Welcome to the partaaaay!

[0:45] Thanks for chilling with us, guys

[1:40] Can reading books about copywriting make you a better copywriter?

[2:35] “Change IS possible”

[3:55] Getting honest about how we implement changes to our writing and our businesses

[5:50] What’s stuck with Sarah since recording the first season of Tried It

[8:05] How the books have influenced Nicole

[9:10] Taking it to the Members’ Zone

[9:50] What happens next for the Tried It Podcast?

[11:10] Catch you in 2025!

Links and Resources Related To This Episode

Buy your copy of Everybody Writes by Ann Handley (Second Edition)

Stay In Touch With The Tried It Team

Buy your copy of The Six-Figure Freelance Copywriter by Joanna Wiebe

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Pivoting Your Copywriting Business to 6-Figure Success ('Six-Figure Copywriter' Follow-Up)

Tue, 19 Nov 2024 14:00:00 +0200

One number gets bandied around copywriting circles more than another other: six. Specifically, six figures. A six-figure income. A freelance copywriter with a six-figure income. But in the age of AI and with post-COVID market volatility, is that still even possible? Or realistic? Joanna Wiebe thinks so, and she wrote a book about it.

In this episode of the Tried It Podcast, hosts Sarah and Nicole discuss what they learnt when they implemented the advice that Joanna and her copywriting buddies shared in The Six-Figure Freelance Copywriter. Listen out for long-term business growth strategies, handling the emotions of pivoting a business and the one thing that Donald Trump actually got right.

For non-members, this is the last episode in the first season of the podcast, so thanks so much for sticking around! If you could review the podcast or even subscribe to it, that would be great! And for those of you who have already become members of the Tried It Podcast, your exclusive episode with a full season one overview will be out very soon. Thanks for supporting Sarah and Nicole and for caring about your own copywriting business enough to invest in it.

Timestamps

[0:30] What is The Six-Figure Freelance Copywriter? Get in touch with Sarah and Nicole if you’ve read it!

[2:00] Sarah recaps her first implementation point - pitching to podcasts

[4:05] “Most people are happy to hear from you”: Why podcast pitching is solving a problem that many podcast hosts face

[5:20] Authority is a long-term game

[8:30] Predicting the future of your industry as a way to stand out from the crowd

[14:00] How do you pivot a freelance copywriting business?

[18:25] How does it feel to navigate a business in the throes of major upheaval? Or: What’s missing in The Six-Figure Freelance Copywriter?

[21:40] The one thing that Sarah and Donald Trump have in common

[23:00] “I don’t like what I’m seeing”: Nicole on the clean tech copywriting field

[24:10] Why Nicole’s not fighting the chaos any more

[25:50] An update on Nicole’s first implementation point

[29:20] Are newsletters a way to stand out in a crowded industry?

[33:00] “Even though I’ve been running a business, I haven’t really been running a business”: Nicole’s getting into the driver’s seat of her business

[34:15] The part of the book that stuck with Sarah

[35:30] Diversifying your income and who should read this book

[37:15] Building a copywriting business in the age of AI

[38:15] Why joining the Tried It membership will help you to grow your copywriting business

[41:25] Sarah shares an inspirational quote that might help you to grow your business

Links and Resources Related To This Episode

Stay In Touch With The Tried It Team

Buy your copy of The Six-Figure Freelance Copywriter by Joanna Wiebe

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Can You Make 6 Figures As A Copywriter? ('Six-Figure Copywriter' Discussion)

Tue, 12 Nov 2024 14:00:00 +0200

If you’ve been writing copy for more than a hot minute, you’ll know the pressure of setting and meeting your income goals. Particularly if you’re trying to reach a big income goal like a six-figure one. On this episode of the Tried It podcast, copywriters Sarah and Nicole break down the pathways to running a six-figure copywriting business.

Sarah and Nicole discuss Joanna Wiebe’s 2023 book ‘The Six-Figure Freelance Copywriter’, which profiles 21 copywriters who hit the six-figure benchmark to ask them how they did it. They point out the common threads in their advice and also the conventional advice that copywriters hear about finding clients and earning money that doesn’t feature in the book. In a Tried It first, there’s also a surprise mention of Paris Hilton.

At the end of the episode, the hosts share the three implementation points that they will work on to boost their freelance income, which they will report back on in the next episode of the Tried It podcast.

For other copywriters out there looking to grow their business and polish their skills, check out the Tried It membership. You’ll get a weekly newsletter with actionable copy exercises, plus bonus podcast content, copy feedback AND the chance to vote on the next Tried It book!

Timestamps

[0:50] Nicole introduces The Six-Figure Freelance Copywriter

[3:00] Freelance copywriters don’t just write copy, plus the power of networking

[4:50] What you can get out of networking

[7:20] What it looks like when you’re a copy strategist

[9:20] “The closer you are to the money, the more you can charge”

[13:10] Can copywriters still make good money in the age of AI?

[16:10] The mythical pull of running a six-figure business, and Paris Hilton’s money trauma

[23:20] The different paths to hitting six-figure business

[26:30] Niching as a copywriter: How niche should your niche be?

[29:00] Is the Tried It membership a good fit for your copywriting business?

[32:10] Sarah and Nicole’s “Hell no!” copywriting tips

[37:30] Yes, you can get better at networking

[39:25] When should you invest in your own business?

[42:25] The advice that wasn’t featured in the book

[46:55] Nicole’s implementation points: network building, working less, post outreach and an industry newsletter

[53:20] Sarah’s implementation points: pitching podcasts, getting ahead on Podcasting 2.0 and maaaaaaaaybe… a business pivot?

[59:20] What happens when you work ON your business, not IN your business

Links and Resources Related To This Episode

Lara Lopuch’s pitching website

Stay In Touch With The Tried It Team

Buy your copy of Smart Brevity by Jim VandeHei, Mike Allen and Roy Schwartz

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Is Brevity Always Better In Copywriting? ('Smart Brevity' Follow-up)

Tue, 05 Nov 2024 14:00:00 +0200

Introducing the new character on Nicole and Sarah’s Tried It podcast: Dylan’s mum. She has big main character energy.

In this episode of the Tried It podcast, Sarah and Nicole pick up from where they left off in the last episode to discuss what they learnt when they implemented the Smart Brevity writing formula. Find out what it’s like to write in Smart Brevity and where Smart Brevity works… and doesn’t.

Sarah reports back on her experience of turning her freelance copywriting business into a Smart Brevity business and the copywriters analyse gender and relationship building in writing. At the end of the episode, they reveal the last book they’ll read in this first series of the Tried It podcast.

If you’ve enjoyed the podcast so far, you’ll love what you get out of joining the Tried It Membership. It’s a weekly shot of Vitamin C for your copywriting business. You can also support Tried It by subscribing to the podcast and leaving a review. It’s what Dylan’s mum would do….

Timestamps

[1:45] Nicole recaps her three implementation points from the Smart Brevity book

[5:45] Why Nicole recommends Smart Brevity to writers

[7:30] Where Smart Brevity doesn’t work

[11:20] Is there a way to do Smart Brevity lite?

[16:20] Sarah’s implementation points: Smart Brevity writing for blogs, LinkedIn and emails

[25:10] Does Smart Brevity make you write like AI?

[27:05] Is it easy to write in Smart Brevity?

[29:20] Who should use Smart Brevity?

[30:50] The news, in Smart Brevity format

[33:25] Copywriters x Smart Brevity: Where Smart Brevity helps you to write better copy

[34:55] Sarah’s third implementation point: Running a Smart Brevity-style business

[38:45] Smart Brevity and gender in writing

[41:00] Can you build relationships with Smart Brevity communication?

[44:50] How should Dylan’s mum let the parents of Dylan’s friends know that his birthday party has changed location??

[49:20] What you’ll get out of joining the Tried It podcast membership

[53:10] Announcing the next book for the Tried It podcast!

Links and Resources Related To This Episode

Nicole’s Smart Brevity-style LinkedIn post

Nicole’s document where she drafted out her LinkedIn post

Sarah’s Smart Brevity blog post

A blog post by Sarah in her usual style

Sarah’s Smart Brevity LinkedIn post

Buy your copy of The Six-Figure Copywriter by Joanna Wiebe

Stay In Touch With The Tried It Team

Buy your copy of Smart Brevity by Jim VandeHei, Mike Allen and Roy Schwartz

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

How To Master The Art of Brevity In Copywriting (‘Smart Brevity’ Discussion)

Tue, 29 Oct 2024 14:00:00 +0200

Two copywriters weigh in on Smart Brevity.

What it is: A podcast episode about Smart Brevity, hosted by two professional copywriters

Why it matters: Because it’ll help you decide whether or not Smart Brevity is for you.

Sarah and Nicole continue their Tried It adventure by analysing Smart Brevity, a book with a formula promising to streamline your communication for maximum efficiency and effectiveness.

The copywriters discuss their takeaways from Smart Brevity and evaluate how the framework impacts storytelling and other forms of communication. At the end of the episode, they make three commitments each to take what they’ve learnt from the book to apply to the real, messy world of writing copy for paying clients.

Subscribe to the Tried It podcast to find out how they got on and join the membership to hear from Sarah and Nicole every week in your inbox, amongst other great benefits.

Timestamps

[1:10] Nicole and Sarah break down the principles of Smart Brevity

[3:55] From journalism to Smart Brevity: Nicole’s opinions on the Smart Brevity framework and how journalism has changed

[7:50] What is the best way to tell a story?

[10:50] The Smart Brevity take on empathy

[13:40] Does Smart Brevity leave space for creativity and storytelling?

[18:45] “Brevity is confidence. Length is fear”

[21:00] How Nicole implemented some Smart Brevity principles for her client

[24:00] Comparing writing rules in Smart Brevity with Everybody Writes

[28:40] Where can you use Smart Brevity in your daily life?

[30:20] Nicole’s thoughts on the Axios AI tool

[33:35] The Smart Brevity cheatsheet and values

[36:00] Contrasting Smart Brevity with other kinds of storytelling

[40:10] Who should read Smart Brevity?

[42:45] Nicole’s three implementation points

[45:10] Sarah’s three implementation points

[52:45] What you’ll get out of joining the Tried It podcast membership

Links and Resources Related To This Episode

Try the Smart Brevity Axios HQ AI tool

Nicole’s LinkedIn post before she used the Smart Brevity tool on it - copy and paste it to run it through yourself and see what they say

Oh, William! by Elizabeth Strout

Stay In Touch With The Tried It Team

Buy your copy of Building a StoryBrand by Donald Miller

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Does Your Company Need A Brand Story? (‘StoryBrand’ Follow-up)

Tue, 22 Oct 2024 14:00:00 +0200

Sarah and Nicole gave some pretty honest feedback about Donald Miller’s Building a StoryBrand book in their previous episode, but that won’t stop them from implementing what they learnt from it. In this episode of the Tried It Podcast, they share their results and announce the next book they’ll analyse for the podcast.

Sarah begins by sharing her revelation that freelance copywriters aren’t the target audience for Miller’s StoryBrand framework and explains who she thinks would benefit from the book. Then she walks you through the three commitments she made based on the framework and how they turned out. You’ll get insights on how to write a one-liner for your business, plus a discussion on the limitations of the StoryBrand framework for website copy.

Nicole gives her thoughts on implementing the StoryBrand framework in the clean tech copy space, letting you in on some of the biggest challenges that clean tech copywriters face.

At the end of the episode, Sarah and Nicole highlight the benefits of joining the Tried It Podcast Membership and reveal the next book they’re reading for the podcast. Subscribe to the TriedIt Podcast to make sure you catch it.

Timestamps

[0:00] Introduction and an overview of StoryBrand

[3:20] Nicole’s three implementation points

[4:00] Sarah’s revelation on who StoryBrand is actually for

[9:25] Sarah’s implementation goal #1: Write a business one-liner (and how it went)

[16:30] Sarah’s implementation goal #2: Analyse her homepage copy using the StoryBrand framework

[20:55] Does the StoryBrand framework really work on websites?

[22:40] Sarah’s implementation goal #3: Write a blog post and a LinkedIn post using the StoryBrand framework

[32:25] Nicole recaps her implementation goals

[37:00] “It’s not about the tech”: The big problem in clean tech copy

[41:35] The practical magic of the Tried It newsletter and Membership

[43:45] Announcing the next book in the Tried It Podcast series

Links and Resources Related To This Episode

Watch Donald Miller help business owners develop their one-liner

Sarah’s rewritten homepage

Sarah’s StoryBrand framework blog post

Sarah’s LinkedIn post about saving a bird

Stay In Touch With The Tried It Team

Buy your copy of Building a StoryBrand by Donald Miller

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

Join our Membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

What Makes A Good Brand Story? (‘StoryBrand’ Discussion)

Tue, 15 Oct 2024 14:00:00 +0200

Having established some of the foundational techniques of good writing with the help of Ann Handley’s Everybody Writes, today Sarah and Nicole look at what it takes to develop a coherent brand story for a business.

In this episode, the two copywriters dissect Donald Miller’s marketing Bible, Building a StoryBrand (or BrandStory, if you’re like Sarah and Nicole and can never remember exactly what the book’s called). They walk through his seven-part framework that details how to create a compelling story to set your business apart. You’ll hear them analyse the framework to see how it works for different kinds of businesses and its potential drawbacks.

As with Ann Handley’s book, Sarah and Nicole then set themselves three goals each to take from StoryBrand and apply to their own businesses or their client work. Stay tuned to the end to find out what implementation goals they pick and subscribe to the Tried It podcast to catch the next episode where they discuss how they got on!

Timestamps

[00:00] Introduction and Book Overview

[02:04] Choosing 'Building a Story Brand' and Personal Background

[04:02] Overview of the Story Brand 7 Framework

[08:43] Critiques of the Book and Salesy Nature

[13:07] The Importance of Problems in Brand Messaging

[25:19] Exploring Stories Outside the Framework

[27:39] Using Storytelling in Brand Marketing

[29:52] Recommendations and Conclusion

[30:44] Exploring the Elements of the StoryBrand Framework

[32:13] Applying the StoryBrand Framework to Different Industries

[34:36] The Limitations of the StoryBrand Framework

[36:37] The Importance of Focusing on the Customer

[37:48] Differentiating Features and Benefits in Marketing

[44:03] Implementation goals!

[50:51] What you get out of the Tried It Membership

Links and Resources Related To This Episode

Watch Donald Miller help business owners develop their one-liner

Stay In Touch With The Tried It Team

https://creativecommons.org/licenses/by-sa/3.0/

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

Copywriters, Do You Write Daily? (‘Everybody Writes’ Follow-Up)

Tue, 08 Oct 2024 14:00:00 +0200

Reading great books about copywriting isn’t enough, because if you’re just reading, you’re not necessarily learning. And if you’re not learning, you won’t write amazing copy. So on the Tried It podcast, for every book that Nicole and Sarah read, they commit to implementing three things they learnt from it and to reporting back to you, their faithful podcast listeners.

In this episode, Nicole and Sarah recap the three implementation commitments they made after reading Ann Handley’s book Everybody Writes. They share what worked, what didn’t work and what you can do to become a better copywriter. You’ll hear about how to edit copy, how to write more creatively and there’s a great idea in there for your social media calendar too. At the end of the episode, Sarah and Nicole announce the next book they’ll read for the Tried It podcast.

If you want to get better at writing copy, sign up for the Tried It Podcast Membership, which includes access to the newsletter. Unlike the podcast, the newsletter runs all year round, giving you the shot of Vitamin C your copywriting business needs. You’ll receive actionable advice straight into your inbox, plus you can ask Nicole and Sarah for their thoughts on your copywriting.

Don’t forget to subscribe to the Tried It podcast to get the next episode automatically in your favourite podcast app!

Timestamps

[2:30] Nicole recaps her three implementation goals and shares her results

[10:00] Sarah’s implementation goals: Writing practice and reflections on creativity

[17:20] “Editing is the fun part of writing”: Creating an editing process

[20:20] Editing for clarity and… conciseness?

[26:00] An idea for your social media content calendar

[28:50] Writing your posts with a purpose in mind

[31:30] Putting processes over outcomes as business owners

[33:35] What you’ll get out of joining the Tried It Membership programme

[38:05] Announcing the next book featuring on the Tried It podcast

Links and Resources Related To This Episode

Buy your copy of Everybody Writes by Ann Handley (Second Edition)

750 Words writing site

Buy Claire L. Fishback’s 30 Days of Writing Prompts

Stay In Touch With The Tried It Team

Buy your copy of Everybody Writes by Ann Handley (Second Edition)

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/

Edit Your Copy Like a Pro (‘Everybody Writes’ Discussion)

Tue, 01 Oct 2024 14:00:00 +0200

Everybody Writes. That’s the statement that Ann Handley uses as the title of her guide to good writing. We all write, all the time, whether it’s work emails and WhatsApp chats, or your PhD about Virginia Woolf. Because we all write, Ann Handley says that writing is a skill anyone can perfect, with the help of her book.

In this episode, Nicole and Sarah discuss Everybody Writes, dissecting Ann’s writing process, her grammar rules and her real-life examples of excellent writing. The copywriters share their thoughts on the book, highlighting what stood out to them and why other copywriters should read it.

At the end of the episode, Nicole and Sarah give the three lessons they’ve learnt from Everybody Writes and make commitments as to what they want to work on for their copywriting clients and for themselves. You can catch up on how that went in the next episode of the Tried It Podcast: Your Proven Pathway To A Better Copywriting Business. Make sure to subscribe so that you hear it as soon as it’s released.

Timestamps

[0:00] Introduction and description of Everybody Writes by Ann Handley

[4:20] Why you need to warm up before starting to write

[6:15] But can everybody actually write?

[8:45] Why your writing needs empathy

[10:25] How to use Everybody Writes to improve your writing

[12:30] Ann Handley’s Writing GPS and creating an editing process

[19:40] Getting over your Ugly First Draft

[23:20] Nicole’s editing process

[26:50] Ann Handley’s empathy for the reader

[29:40] Why ‘Call Larry’ is the best homepage button that Ann’s ever seen

[33:45] Scroll anchors and other kinds of micro copy

[35:20] Ann Handley on AI-generated writing

[37:43] Metrics to measure your writing

[41:55] Nicole’s three implementation goals

[45:10] Sarah’s three implementation goals

Links and Resources Related To This Episode

Joanna Wiebe’s 7 Stages of Editing

Buy Claire L. Fishback’s 30 Days of Writing Prompts

Stay In Touch With The Tried It Team

https://creativecommons.org/licenses/by-sa/3.0/

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

And if you want to know more about us, stalk us here:

#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

The Tried It Podcast: Official Trailer

Thu, 26 Sep 2024 12:15:00 +0200

It’s here - the Tried It Podcast has launched! It’s your Proven Pathway to a Better Copywriting Business.

Listen to our trailer to find out what the Tried It Podcast is about, who it’s for and just who the hell Sarah and Nicole are anyway.

Stay tuned for details on our membership and subscribe to the podcast so that you’ll catch our first official episode, out next week.

Byyyyyyyyyyyyyeeeeeeeeeeeeee!

Stay In Touch With The Tried It Team: