<![CDATA[TubeCircuit]]>Mon, 16 Jan 2023 14:37:59 +0000Captivate.fmDylan Hararihttps://artwork.captivate.fm/8d2db40c-5f66-4292-83e1-f954e15f849d/h6mo6rqc5cl8wq1sh2zgyjqc.jpgTubeCircuitDylan HarariDylan Harari"TubeCircuit" explores the most important stories and news from our rapidly-evolving digital media world.https://tubecircuit.captivate.fmnoepisodicJames Jani: 700K Subscribers in a Year and a HalfJames Jani: 700K Subscribers in a Year and a HalfJames Jani creates long form, video-essay-style documentaries about the world of business. Sometimes it's exploring complicated subjects that need to be simplified, like the stock market. Other times, it's doing a deep dive on exploitative industries that prey on those who are ambitious yet naive. 

In this episode, James speaks about his early interest in YouTube, the path that led him to creating a channel, the emotions that come with overnight stardom, his philosophy on content, and where he wants to go next. 

https://www.youtube.com/c/JamesJani/videos

]]>James Jani creates long form, video-essay-style documentaries about the world of business. Sometimes it's exploring complicated subjects that need to be simplified, like the stock market. Other times, it's doing a deep dive on exploitative industries that prey on those who are ambitious yet naive. 

In this episode, James speaks about his early interest in YouTube, the path that led him to creating a channel, the emotions that come with overnight stardom, his philosophy on content, and where he wants to go next. 

https://www.youtube.com/c/JamesJani/videos

]]>f63e87f4-bca4-44c9-80e1-5db883b36875Fri, 23 Apr 2021 00:00:00 -070001:02:28nofull30Dylan HarariWattpad: Connecting Stories and Brands to Gen Z (w/ Chris Stefanyk)Wattpad: Connecting Stories and Brands to Gen Z (w/ Chris Stefanyk)Chris Stefanyk is the Head of Brand Partnerships at 'Wattpad': a platform for amateur and established writers alike to share their written stories with an online community. Of their 90 million + monthly users, 80% are Generation Z.

We discuss Wattpad's growth, their uniquely supportive community, and the success that brands have seen through partnering with the platform.

https://brands.wattpad.com/

]]>Chris Stefanyk is the Head of Brand Partnerships at 'Wattpad': a platform for amateur and established writers alike to share their written stories with an online community. Of their 90 million + monthly users, 80% are Generation Z.

We discuss Wattpad's growth, their uniquely supportive community, and the success that brands have seen through partnering with the platform.

https://brands.wattpad.com/

]]>940ecb31-04ff-4739-9836-5961a149fd6cFri, 09 Apr 2021 00:00:00 -070045:48nofull29Dylan HarariHow Can Brands Connect to Gen Z? (w/ Shane Austrie)How Can Brands Connect to Gen Z? (w/ Shane Austrie)Brands vying for the attention of 'Gen Z' need to utilize advertising approaches that account for the generation's unique values and digital habits. Shane Austrie joins the podcast to discuss these topics more in depth. Shane is a Gen Z ad tech consultant whose background includes AdTech machine learning at companies like Reddit, as well as Gen Z-focused consulting work for Fortune 500 companies.

We discuss the sensibilities of Generation Z, long form vs short form content, the value to micro influencers, and more.

]]>Brands vying for the attention of 'Gen Z' need to utilize advertising approaches that account for the generation's unique values and digital habits. Shane Austrie joins the podcast to discuss these topics more in depth. Shane is a Gen Z ad tech consultant whose background includes AdTech machine learning at companies like Reddit, as well as Gen Z-focused consulting work for Fortune 500 companies.

We discuss the sensibilities of Generation Z, long form vs short form content, the value to micro influencers, and more.

]]>8606e936-2132-48c7-b607-24347d6f86d3Sun, 14 Mar 2021 00:00:00 -070043:29nofull28Dylan HarariMike Aransky of '100 Thieves' Breaks Down his CareerMike Aransky of '100 Thieves' Breaks Down his CareerExecutive producer for '100 Thieves', Mike Aransky, walks us through the career journey that led him to his current position at the top lifestyle brand and gaming organization.

]]>Executive producer for '100 Thieves', Mike Aransky, walks us through the career journey that led him to his current position at the top lifestyle brand and gaming organization.

]]>1a3e03f2-1de3-4b32-9f3d-1a4e76b675e0Wed, 03 Mar 2021 09:00:00 -070001:01:16nofull27Dylan HarariRobinhood: Exploring the Company's Ethics & Brand Strategy (w/ Caroline Giegerich)Robinhood: Exploring the Company's Ethics & Brand Strategy (w/ Caroline Giegerich)Brand marketing lead Caroline Giegerich is back to discuss her thoughts on the trading platform "Robinhood": the validity of the criticism leveled against them, how they can bounce back from scandal, what their success means for other emerging apps and platforms, and more.

Follow Caroline's LinkedIn: https://www.linkedin.com/in/carolineg/

]]>Brand marketing lead Caroline Giegerich is back to discuss her thoughts on the trading platform "Robinhood": the validity of the criticism leveled against them, how they can bounce back from scandal, what their success means for other emerging apps and platforms, and more.

Follow Caroline's LinkedIn: https://www.linkedin.com/in/carolineg/

]]>04c86ac5-278f-4c54-8e4f-2c5aedc3c822Sun, 21 Feb 2021 09:00:00 -070040:08nofull26Dylan HarariRyan of “The Streaming Advisor” on Cobra Kai, Discovery+, Quibi, and more!Ryan of “The Streaming Advisor” on Cobra Kai, Discovery+, Quibi, and more!Ryan Downey is the author and mind behind "TheStreamingAdvisor.Com", where he provides news and hot-takes about OTT platforms. Ryan's knowledge and ability to analyze the SVOD world has resulted in a loyal community of chord-cutters who deeply trust his perspective.

In this episode, Ryan and I discuss 'Cobra Kai', Netflix, Discovery+, Quibi, and more.

https://www.thestreamingadvisor.com/

]]>Ryan Downey is the author and mind behind "TheStreamingAdvisor.Com", where he provides news and hot-takes about OTT platforms. Ryan's knowledge and ability to analyze the SVOD world has resulted in a loyal community of chord-cutters who deeply trust his perspective.

In this episode, Ryan and I discuss 'Cobra Kai', Netflix, Discovery+, Quibi, and more.

https://www.thestreamingadvisor.com/

]]>81b9c977-5048-4ec7-94ff-df153bc1325fSun, 07 Feb 2021 09:00:00 -070055:50nofull25Dylan HarariBrendan Gahan Discusses The Future of Social Advertising.Brendan Gahan Discusses The Future of Social Advertising.Brendan Gahan is Partner & Chief Social Officer at the independent creative agency 'Mekanism'. He is one of the most prominent voices and best known innovators of the social and influencer marketing industry. In this episode we discuss the early days of influencer marketing, the future of this industry, "shoppertainment", TikTok, and much more.

Sign up for Brendan's newsletter: https://brendangahan.com/

]]>Brendan Gahan is Partner & Chief Social Officer at the independent creative agency 'Mekanism'. He is one of the most prominent voices and best known innovators of the social and influencer marketing industry. In this episode we discuss the early days of influencer marketing, the future of this industry, "shoppertainment", TikTok, and much more.

Sign up for Brendan's newsletter: https://brendangahan.com/

]]>42728f0f-f11b-4392-a08c-4974f4e8c22fSun, 17 Jan 2021 05:45:00 -070053:21nofull24Dylan HarariMarlene Sharp on Adapting Consumer Products into Original Content.Marlene Sharp on Adapting Consumer Products into Original Content.By 2001, Power Rangers had generated over $6 billion in toy sales. Today, in 2021, Ryan Kaji of “Ryan’s World” has generated half a billion dollars in consumer product sales. Even with the seismic shifts in entertainment over the past two decades, the important link between consumer products and original content has remained constant. 

Marlene Sharp has had a long career in adapting consumer products, especially toys and books, into TV series, films, and short-form narrative entertainment. Her work includes the likes of Sonic The Hedgehog, Postman Pat, and Paul McCartney’s kids’ book HIGH IN THE CLOUDS.

]]>By 2001, Power Rangers had generated over $6 billion in toy sales. Today, in 2021, Ryan Kaji of “Ryan’s World” has generated half a billion dollars in consumer product sales. Even with the seismic shifts in entertainment over the past two decades, the important link between consumer products and original content has remained constant. 

Marlene Sharp has had a long career in adapting consumer products, especially toys and books, into TV series, films, and short-form narrative entertainment. Her work includes the likes of Sonic The Hedgehog, Postman Pat, and Paul McCartney’s kids’ book HIGH IN THE CLOUDS.

]]>00520938-1cd9-49d7-b119-66232c2a4a67Sun, 03 Jan 2021 09:00:00 -070049:36nofull23Dylan HarariJulian and TJ of “StudioPod” on B2B Podcasting & Internal Company PodcastingJulian and TJ of “StudioPod” on B2B Podcasting & Internal Company PodcastingThe podcasting phenomenon is here to stay (and grow). But what will be the next frontier of the podcasting industry? Today I chat with Julian Lewis and TJ Bonaventura of “StudioPod”, a full service podcast media & production company, to discuss the podcasting opportunities for B2B and internal company communication.

https://www.studiopodsf.com/

]]>The podcasting phenomenon is here to stay (and grow). But what will be the next frontier of the podcasting industry? Today I chat with Julian Lewis and TJ Bonaventura of “StudioPod”, a full service podcast media & production company, to discuss the podcasting opportunities for B2B and internal company communication.

https://www.studiopodsf.com/

]]>f17cacdd-3bca-40fd-803d-02f22129e9faMon, 21 Dec 2020 09:00:00 -070051:15nofull22Dylan HarariPatrick Jager on B2C Content Strategies, Advice For Creatives, Importance to Thinking Outside of the Box.Patrick Jager on B2C Content Strategies, Advice For Creatives, Importance to Thinking Outside of the Box.How can companies produce content that truly connects with their target audience? Ineffective content often stems from the concept coming before an analysis of the target audience. In this episode, Patrick Jager discusses his "Reverse Content Model" in which the 'who' and 'why' leads to the concept.

In addition, we discuss Patrick's long career in television, media, digital and more, providing advice for creatives looking to advance their careers.

]]>How can companies produce content that truly connects with their target audience? Ineffective content often stems from the concept coming before an analysis of the target audience. In this episode, Patrick Jager discusses his "Reverse Content Model" in which the 'who' and 'why' leads to the concept.

In addition, we discuss Patrick's long career in television, media, digital and more, providing advice for creatives looking to advance their careers.

]]>e8e01337-ad1a-4c3c-bd2a-b288dcb5bfe5Sun, 13 Dec 2020 09:00:00 -070050:52nofull21Dylan HarariCaroline Giegerich on The Streaming Platform Wars, Netflix's Dominance, How OTT Platforms Innovate.Caroline Giegerich on The Streaming Platform Wars, Netflix's Dominance, How OTT Platforms Innovate.Media giants are now fully aware that the future is in OTT platforms. But how do these burgeoning platforms differentiate themselves from the pack? How can platforms strategize to become the go-to hub for streaming content?

Caroline Giegerich has led strategy and activation in management roles at HBO and Showtime, and has consulted for Netflix and Paramount. Today she helps us break down the fascinating and complex politics at play in this competitive landscape.

]]>Media giants are now fully aware that the future is in OTT platforms. But how do these burgeoning platforms differentiate themselves from the pack? How can platforms strategize to become the go-to hub for streaming content?

Caroline Giegerich has led strategy and activation in management roles at HBO and Showtime, and has consulted for Netflix and Paramount. Today she helps us break down the fascinating and complex politics at play in this competitive landscape.

]]>416350ce-2187-4b69-af1a-77fca7f4cb85Sun, 06 Dec 2020 09:00:00 -070050:03nofull20Dylan HarariLeslie Morgan on YouTubers Building Personal Brands, Expanding Their Teams, Making Strategic Hires.Leslie Morgan on YouTubers Building Personal Brands, Expanding Their Teams, Making Strategic Hires.Becoming a prominent YouTuber requires a lot more than creative video ideas - you have to know how to build a personal brand. Longevity on a platform as fickle as YouTube means taking on a CEO-mindset.

Leslie Morgan has built a name for herself in helping creatives build and scale their brands, decide who do you hire and why, as well as how to scale so creatives can focus on continuing to diversify their businesses. Leslie has worked with Michelle Phan, Chad Wild Clay, John and Hank Green, and so many more.

]]>Becoming a prominent YouTuber requires a lot more than creative video ideas - you have to know how to build a personal brand. Longevity on a platform as fickle as YouTube means taking on a CEO-mindset.

Leslie Morgan has built a name for herself in helping creatives build and scale their brands, decide who do you hire and why, as well as how to scale so creatives can focus on continuing to diversify their businesses. Leslie has worked with Michelle Phan, Chad Wild Clay, John and Hank Green, and so many more.

]]>a85c41f4-4fd3-4828-bea5-2769827f21ddSun, 22 Nov 2020 09:00:00 -070047:26nofull19Dylan HarariHow Snapchat Became Gen Z's Favorite App (Yes, Snapchat).How Snapchat Became Gen Z's Favorite App (Yes, Snapchat).Snapchat has reported 11 million new users in Q3 of 2020, bringing their daily active users to 249 million. In addition, Gen Z ranks Snapchat as their favorite app. This is because Snapchat has bet heavily on in-app offerings that cater to the sensibilities of this generation: augmented reality, engaging “Discover” content, and in-app "minis". We’re a far cry from the stories of Snap’s stock plummeting because Instagram stole “stories”; the platform has adapted and won the hearts of teens in 2020. In this episode, we explore how Snapchat has dominated Gen Z.

]]>Snapchat has reported 11 million new users in Q3 of 2020, bringing their daily active users to 249 million. In addition, Gen Z ranks Snapchat as their favorite app. This is because Snapchat has bet heavily on in-app offerings that cater to the sensibilities of this generation: augmented reality, engaging “Discover” content, and in-app "minis". We’re a far cry from the stories of Snap’s stock plummeting because Instagram stole “stories”; the platform has adapted and won the hearts of teens in 2020. In this episode, we explore how Snapchat has dominated Gen Z.

]]>0c227ee0-b26a-436d-bf6d-bafc7c8fe640Sun, 08 Nov 2020 09:00:00 -070030:51nofull18Dylan HarariGwen Miller on Celebrities Moving to Digital Platforms, Hollywood vs. YouTube, and more.Gwen Miller on Celebrities Moving to Digital Platforms, Hollywood vs. YouTube, and more.Eyeballs are shifting away from television and shifting towards Facebook, YouTube, and TikTok. How do the traditional “Hollywood” celebrities build a presence on these digital platforms? Gwen Miller is the VP of content at “Kin Community”, a digital entertainment company that specializes in women’s lifestyle content. They work with celebrities like Tia Mowry, Derek Hough, Jordin Sparks, and many more on creating content for digital. We discuss the “TV-to-YouTube” transition for Hollywood celebs, the importance to understanding data, and the ever-evolving nature of the digital space.

Follow Gwen on Twitter: https://twitter.com/gwenim?lang=en



]]>Eyeballs are shifting away from television and shifting towards Facebook, YouTube, and TikTok. How do the traditional “Hollywood” celebrities build a presence on these digital platforms? Gwen Miller is the VP of content at “Kin Community”, a digital entertainment company that specializes in women’s lifestyle content. They work with celebrities like Tia Mowry, Derek Hough, Jordin Sparks, and many more on creating content for digital. We discuss the “TV-to-YouTube” transition for Hollywood celebs, the importance to understanding data, and the ever-evolving nature of the digital space.

Follow Gwen on Twitter: https://twitter.com/gwenim?lang=en



]]>e576af3c-ad47-4c0b-bef0-1268666baf92Sun, 01 Nov 2020 00:00:00 -070055:51nofull17Dylan HarariDane Golden on Brands Conquering YouTube, the Algorithm, and the Value of Engaging Content.Dane Golden on Brands Conquering YouTube, the Algorithm, and the Value of Engaging Content.Brands are desperate to understand YouTube: the community, the platform’s algorithm, converting viewers to customers. What’s the secret? Dane Golden has been helping companies approach this space for the past 10 years with strategies ranging from top-of-funnel awareness to discoverability and amplification of assets. Companies NEED to understand this platform, and Dane Golden is their guy. We discuss the efforts by brands to make a presence on YouTube, the importance to viewer retention, “gaming the algorithm”, and so much more. 

]]>Brands are desperate to understand YouTube: the community, the platform’s algorithm, converting viewers to customers. What’s the secret? Dane Golden has been helping companies approach this space for the past 10 years with strategies ranging from top-of-funnel awareness to discoverability and amplification of assets. Companies NEED to understand this platform, and Dane Golden is their guy. We discuss the efforts by brands to make a presence on YouTube, the importance to viewer retention, “gaming the algorithm”, and so much more. 

]]>761a31aa-8479-4a7b-9858-bbe525942dedSun, 25 Oct 2020 00:00:00 -070057:59nofull16Dylan HarariSarah Hashkes on "The Social Dilemma", Mixed Reality, Social Media's Future, and more.Sarah Hashkes on "The Social Dilemma", Mixed Reality, Social Media's Future, and more.Sarah Hashkes is the CEO of "Radix Motion" which is currently developing "Meu", a social media platform based around communicating through full body movement. Using her background in cognitive neuroscience research and martial arts, Sarah has previously consulted for Facebook, Debias VR, and Mindglow on mixed reality strategy.

We discuss her new social platform "Meu", as well as the future of social media in the wake of Netflix's "The Social Dilemma".

Here are links to Sarah's new social platform, "Meu":

https://wefunder.com/radix.motion

http://radixmotion.com/

]]>Sarah Hashkes is the CEO of "Radix Motion" which is currently developing "Meu", a social media platform based around communicating through full body movement. Using her background in cognitive neuroscience research and martial arts, Sarah has previously consulted for Facebook, Debias VR, and Mindglow on mixed reality strategy.

We discuss her new social platform "Meu", as well as the future of social media in the wake of Netflix's "The Social Dilemma".

Here are links to Sarah's new social platform, "Meu":

https://wefunder.com/radix.motion

http://radixmotion.com/

]]>92f7a5e1-09ad-4c61-9baf-12fe916cfc5dSun, 18 Oct 2020 09:00:00 -070049:49nofull15Dylan HarariInfluencer Merchandise is Shaping the Creator EcosystemInfluencer Merchandise is Shaping the Creator EcosystemIt's so much more than a T-shirt: creator merchandise acts as tangible evidence of the bond between a fan and their favorite influencer. Merch has become one of, if not the, most profitable revenue streams for content creators, especially in the wake of the "Adpocalypse". Companies like "Fanjoy" and "Teespring" are properly monetizing off of this connection, paving the way for clothing brands to focus on influencer apparel. What does the incredibly lucrative nature to influencer merch say about the overall power of the "Creator-Fan" relationship? All of this and more is explored in this episode of "TubeCircuit".

]]>It's so much more than a T-shirt: creator merchandise acts as tangible evidence of the bond between a fan and their favorite influencer. Merch has become one of, if not the, most profitable revenue streams for content creators, especially in the wake of the "Adpocalypse". Companies like "Fanjoy" and "Teespring" are properly monetizing off of this connection, paving the way for clothing brands to focus on influencer apparel. What does the incredibly lucrative nature to influencer merch say about the overall power of the "Creator-Fan" relationship? All of this and more is explored in this episode of "TubeCircuit".

]]>e401650d-c555-43f5-98ba-585fffe9c683Sun, 11 Oct 2020 00:00:00 -070024:48nofull14Dylan HarariCloud-Based Gaming Has Arrived. Will the Streaming Approach Work?Cloud-Based Gaming Has Arrived. Will the Streaming Approach Work?2020 is shaping up to be the year of a heightened focus on the cloud-based model for the gaming industry. But with Amazon's recent announcement of their "Luna Cloud Gaming Service", it's apparent that the future of this gaming model incorporates the live-streaming phenomenon (Twitch/YouTube Gaming). How will a "Netflix-Meets-Gaming" experience being delivered by every major player in this industry impact digital media as a whole? Why did it take so long for the gaming industry to take a streaming approach? Is now the right time? All of this and more is explored on this episode of TubeCircuit.

]]>2020 is shaping up to be the year of a heightened focus on the cloud-based model for the gaming industry. But with Amazon's recent announcement of their "Luna Cloud Gaming Service", it's apparent that the future of this gaming model incorporates the live-streaming phenomenon (Twitch/YouTube Gaming). How will a "Netflix-Meets-Gaming" experience being delivered by every major player in this industry impact digital media as a whole? Why did it take so long for the gaming industry to take a streaming approach? Is now the right time? All of this and more is explored on this episode of TubeCircuit.

]]>0baae343-5093-480c-8274-a206b3798ad8Sun, 04 Oct 2020 09:00:00 -070026:24nofull13Dylan Harari"Quibi": A Misunderstanding of Why Short-form Content Works."Quibi": A Misunderstanding of Why Short-form Content Works.A mere 6 months after launch, short-form video app "Quibi" is looking for a buyer. How did we get here? Wasn't an "Instagram-meets-Netflix" experience perfect for the average millennial? Why and how did the app fall so dramatically short of expectations when they had $2B in initial funding? In this episode we look at the full timeline of Quibi's life cycle thus far, analyzing where things went wrong.

]]>A mere 6 months after launch, short-form video app "Quibi" is looking for a buyer. How did we get here? Wasn't an "Instagram-meets-Netflix" experience perfect for the average millennial? Why and how did the app fall so dramatically short of expectations when they had $2B in initial funding? In this episode we look at the full timeline of Quibi's life cycle thus far, analyzing where things went wrong.

]]>0e4fdea0-9692-4a6b-91a5-6396705bcc61Sun, 27 Sep 2020 09:00:00 -070029:02nofull12Dylan HarariHow and Why Influencer Marketing Works in 2020How and Why Influencer Marketing Works in 2020Charli D'amelio gets her own drink at Dunkin', Travis Scott gets his own meal at McDonalds. Partnerships between influencers and brands in 2020 are far beyond an ad-read; they're creative collaborations. The honest relationships between influencers and their fans allow for a brand's message to be communicated and trusted by a Gen Z audience.

]]>Charli D'amelio gets her own drink at Dunkin', Travis Scott gets his own meal at McDonalds. Partnerships between influencers and brands in 2020 are far beyond an ad-read; they're creative collaborations. The honest relationships between influencers and their fans allow for a brand's message to be communicated and trusted by a Gen Z audience.

]]>0afb3436-ac2e-4c6a-9c0b-bb0ff7e3e00bSun, 20 Sep 2020 06:45:00 -070023:26nofull11Dylan HarariAugmented Reality is the Future of Social MediaAugmented Reality is the Future of Social MediaThe "Pokemon Go" craze was just the beginning - Augmented Reality is forever changing our digital world. Snapchat reports that their AR features are used daily by 170M of their users. That's because AR enhances the social experience and allows for a stronger sense of community. It's not a fad, it's an innovation that will become a staple of most platforms. In this episode we explore how Augmented Reality supplements the social experience, and the ways in which it’s being used by platforms, video games, and marketing campaigns.

]]>The "Pokemon Go" craze was just the beginning - Augmented Reality is forever changing our digital world. Snapchat reports that their AR features are used daily by 170M of their users. That's because AR enhances the social experience and allows for a stronger sense of community. It's not a fad, it's an innovation that will become a staple of most platforms. In this episode we explore how Augmented Reality supplements the social experience, and the ways in which it’s being used by platforms, video games, and marketing campaigns.

]]>98d2960b-7d6b-445c-84b1-4ae1b961914bSun, 13 Sep 2020 09:00:00 -070022:10nofull10Dylan HarariBrands Need Memes in 2020 - The Right and Wrong Ways to Implement This StrategyBrands Need Memes in 2020 - The Right and Wrong Ways to Implement This StrategyMemes are of the most important methods of communication for Millennials and Gen Z. This is why brands are desperate to understand, and utilize, the meme language. In this episode we explore why memes are essential for brands, as well as the ways in which memes act as an indicator for digital trends.

]]>Memes are of the most important methods of communication for Millennials and Gen Z. This is why brands are desperate to understand, and utilize, the meme language. In this episode we explore why memes are essential for brands, as well as the ways in which memes act as an indicator for digital trends.

]]>10ffd915-2537-4237-8922-94945f450e8aSun, 06 Sep 2020 09:00:00 -070021:13nofull9Dylan Harari"Fall Guys: Ultimate Knockout" Proves Twitch's Dominance"Fall Guys: Ultimate Knockout" Proves Twitch's Dominance"Fall Guys: Ultimate Knockout" has reached unprecedented levels of success in both game downloads and Twitch viewership. The teams at "Mediatonic" and "Deveolver Digital" have accomplished this by creating the game with livestream-viewing in mind. "Fall Guys" shows how the key to establishing a cult-following as a video game is in knowing how to excite the Twitch community.

]]>"Fall Guys: Ultimate Knockout" has reached unprecedented levels of success in both game downloads and Twitch viewership. The teams at "Mediatonic" and "Deveolver Digital" have accomplished this by creating the game with livestream-viewing in mind. "Fall Guys" shows how the key to establishing a cult-following as a video game is in knowing how to excite the Twitch community.

]]>221ad6be-8fdb-4ec6-ba0c-24feab477f7aSun, 30 Aug 2020 09:00:00 -070021:12nofull8Dylan HarariEpic Games Fights for Media Interconnectivity in Their War Against AppleEpic Games Fights for Media Interconnectivity in Their War Against AppleEpic Games, the parent company of Fortnite, wants to topple the App Store monopoly. But unlike the many who've tried before them, they are uniquely capable of forever altering Apple's practices. In this episode of TubeCircuit we explore the App Store's dubiously legal practices, and how Epic Games' brilliant anti-Apple campaign could forever change this.

]]>Epic Games, the parent company of Fortnite, wants to topple the App Store monopoly. But unlike the many who've tried before them, they are uniquely capable of forever altering Apple's practices. In this episode of TubeCircuit we explore the App Store's dubiously legal practices, and how Epic Games' brilliant anti-Apple campaign could forever change this.

]]>d98cae8b-71a0-443f-85cf-d8d0ec0bc539Sun, 23 Aug 2020 09:00:00 -070027:32nofull7Dylan HarariFacebook's Plan to Dethrone TikTok, and Their Strategy for Social Media DominanceFacebook's Plan to Dethrone TikTok, and Their Strategy for Social Media DominanceAs TikTok faces an uncertain future in the US, the biggest social media platforms are seeing this as their opportunity to take the short-form video market.

With Facebook launching "Reels", a TikTok competitor that exists within the Instagram app, they've made it clear that they want to bulldoze TikTok and take their user base. What is their plan, and will it be successful?

]]>As TikTok faces an uncertain future in the US, the biggest social media platforms are seeing this as their opportunity to take the short-form video market.

With Facebook launching "Reels", a TikTok competitor that exists within the Instagram app, they've made it clear that they want to bulldoze TikTok and take their user base. What is their plan, and will it be successful?

]]>7bd1941e-4d3f-4ae2-83f4-1d20bd192816Mon, 17 Aug 2020 00:00:00 -070027:08nofull6Dylan Harari"OnlyFans" Proves the Power of Influencer Culture"OnlyFans" Proves the Power of Influencer CultureThrough the many memes, and even a reference in a recent Beyonce verse, people’s familiarity with the platform “OnlyFans” is rapidly growing. Porn performers and ordinary citizens alike are capitalizing on the platform’s offering of making an income through explicit content that you put behind a pay-wall. The success of OnlyFans has huge implications for the future of the influencer industry, and the methods by which creators choose to monetize.

]]>Through the many memes, and even a reference in a recent Beyonce verse, people’s familiarity with the platform “OnlyFans” is rapidly growing. Porn performers and ordinary citizens alike are capitalizing on the platform’s offering of making an income through explicit content that you put behind a pay-wall. The success of OnlyFans has huge implications for the future of the influencer industry, and the methods by which creators choose to monetize.

]]>0c1c2dcb-c94c-4b19-a9b3-3aa681dd840aSun, 09 Aug 2020 09:00:00 -070025:14nofull5Dylan HarariFortnite Embodies the Future of Media (Yes, Fortnite).Fortnite Embodies the Future of Media (Yes, Fortnite).Fortnite is becoming more than just the game your nephew won't shut up about. The April 2020 "Travis Scott / Fortnite" concert was watched live by 12.3 million within the game's "Party Royale" mode. The massive success of this event speaks to the future that tech giants are aiming to establish: a world where virtualized experiences that mirror the real world are enjoyed through a digital universe. But of all companies, Fortnite is leading the pack for this metaverse reality.

]]>Fortnite is becoming more than just the game your nephew won't shut up about. The April 2020 "Travis Scott / Fortnite" concert was watched live by 12.3 million within the game's "Party Royale" mode. The massive success of this event speaks to the future that tech giants are aiming to establish: a world where virtualized experiences that mirror the real world are enjoyed through a digital universe. But of all companies, Fortnite is leading the pack for this metaverse reality.

]]>ce0ee325-a543-49cd-9563-246c4dd4d68cSun, 02 Aug 2020 09:00:00 -070021:02nofull4Dylan HarariCLICKBAIT IS THE FUTURE (And You Won't Believe Why)CLICKBAIT IS THE FUTURE (And You Won't Believe Why)Digital media in 2020 has become a competition in who can deliver the most click-tempting titles and thumbnails. What are the implications to the prevalence of clickbait, and how will this impact the way Millennials and Gen Z consume online content?

]]>Digital media in 2020 has become a competition in who can deliver the most click-tempting titles and thumbnails. What are the implications to the prevalence of clickbait, and how will this impact the way Millennials and Gen Z consume online content?

]]>34d204c1-56d5-42ca-86bb-8869c7c946a3Sun, 26 Jul 2020 09:00:00 -070022:00nofull3Dylan HarariSpotify's Podcasting Master Plan: How They Plan to Own The SpaceSpotify's Podcasting Master Plan: How They Plan to Own The SpaceMany people first caught wind of Spotify's strategy to conquer podcasting through their acquisition of the "Joe Rogan Experience", what many describe as "Oprah for Men" (if you weren't aware of how huge this is). But what's received less media attention is the deeper strategy that Spotify has been implementing over the past year in order to dominate this billion dollar industry.

]]>Many people first caught wind of Spotify's strategy to conquer podcasting through their acquisition of the "Joe Rogan Experience", what many describe as "Oprah for Men" (if you weren't aware of how huge this is). But what's received less media attention is the deeper strategy that Spotify has been implementing over the past year in order to dominate this billion dollar industry.

]]>f71495aa-02c7-40df-aefb-b9083a9fd53eSun, 19 Jul 2020 10:15:00 -070022:12nofull2Dylan HarariEveryone's Tik Tok-ing About It: Will TikTok be Banned in the US?Everyone's Tik Tok-ing About It: Will TikTok be Banned in the US?This is the inaugural episode of my new podcast, "TubeCircuit".

In this week's episode, we'll be taking a deep-dive into the latest news surrounding TikTok.

]]>This is the inaugural episode of my new podcast, "TubeCircuit".

In this week's episode, we'll be taking a deep-dive into the latest news surrounding TikTok.

]]>fa7f5b78-0a32-433d-8a00-6b0a9dc693c5Thu, 16 Jul 2020 10:15:00 -070019:56nofull1Dylan Harari