Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and the duo behind websites that don't just look good, they actually convert. Krissy is a business strategist and copywriter who used her own automated funnel to enroll 4,000 people into a paid offer in four months. Claire is a brand and UX/UI designer who thinks about user experience the way the rest of us think about coffee: constantly and with strong opinions. Together, they've helped service providers, freelancers, and course creators build websites that deliver.

Listen to learn more about

• What AEO actually is and how it's different from SEO (optimizing for one doesn't automatically cover the other)
• The most common website mistakes service providers make that tank first impressions before a potential client even starts scrolling
• Why your website's About page is not a resume and what it should actually do for your business
• The three specific things you can do right now to increase your chances of getting recommended by AI tools like ChatGPT, Perplexity, and Claude.
• How blogging for AEO is a completely different strategy than blogging for SEO, and why quality > quantity

Your website isn't just a digital business card anymore. It's a trust-builder, a client filter, and a 24/7 sales tool, but only if it's set up right. SEO gets you in the game. AEO gets you recommended. This episode covers both.

Sponsored by Wispr Flow*

Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)

Links Mentioned in Show:

• Get a FREE website audit from Krissy & Claire: you’ll get a personalized mini audit on your home page! They’ll tell you what's working, what you’re missing, and recommendations for improvements.
• Video: How to Add Schema Markup to Your Kajabi Blog
• Free Schema Markup Tool: https://www.kandccreative.com/schema-tool
• Grab Krissy’s new book “Sell While You Sleep: Turn Your Knowledge into an Automated Online Business and Create a Life of Freedom”
• Join our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now

Connect with Krissy & Claire:

• Instagram: @kandc.creative
• Facebook: K+C creative
• https://www.kandccreative.com/

Connect with Emily:

• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan
• Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

You've been using AI for your clients, but are you using it for your own freelance business?

I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job.

Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing.

Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing.

Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature.

Listen to learn more about

1. How to build a custom GPT project that actually sounds like you and why the personal details matter
2. Why all three guests started using AI for their own business before their clients
3. The prompting habits that separate good outputs from cookie-cutter ones
4. Real use cases beyond client work: building an AI executive assistant, connecting your calendar, planning launches, context switching, and even managing kids’ schedules

The freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it’s leading to better clients.

Sponsored by Wispr Flow*

Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)

Links Mentioned in Show:

1. Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now
2. Need a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!
3. Listen to Part 1- Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them #279
4. Freelancer Rates in 2026: The Truth About What You’re Really Making Per Hour with Emily Reagan #277
5. How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276

Connect with Candice Tate:

1. Fractional Inbound Marketing Specialist
2. @clevercalic.co
3. https://clevercalic.co/

Connect with Jenn Mullen:

1. Systems Strategist
2. @mindfulvirtualassistant
3. https://www.jennmullen.com

Connect with Robyn Stoney:

1. Digital Media Consultant
2. @robynthebrilliant
3. https://www.robynthebrilliant.com/

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

Your clients are already asking for AI help. The question is whether you're the one getting paid to build it.

In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.

My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it.

Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon.

Traci Howell walks us through the AI agent that streamlined a health coach’s workload from 18 hours a week down to one.

Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells.

Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them.

Listen to learn more about:

1. Why ownership and contracts matter more than most people think
2. Key intake form questions you should always ask clients before you start building
3. How to handle the revision process so clients give you useful feedback
4. Why beta testing with real users (not just yourself) is the step that separates a good GPT from a great one

If custom GPT services for clients have been on your radar but you're not sure how to price or deliver them, this episode is your fast track. Straight from real marketers who've already figured it out.

Sponsored by Wispr Flow*

Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)

Links Mentioned in Show:

1. Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now
2. Need a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!

Connect with Suze Lake:

1. AI Operations Strategist
2. @creativesolutions_suze
3. www.creativesolutionsworldwide.com

Connect with Sara Vartanian:

1. Launch Copywriter & Strategist
2. @saravartanian
3. https://www.saravartanian.com/

Connect with Catia Trooskin:

1. Marketing Operations & Project Management
2. @troo_virtual_services
3. https://www.troovs.com/

Connect with Traci Howell:

1. Integrative Content Specialist
2. @VictoryAssistants
3. www.victoryassistants.com

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show. She's been managing millions in ad spend for 15+ years, has turned failing Meta and Google campaigns into 100% year-over-year revenue increases, and genuinely knows how everything fits together — from the ad platform all the way through the email funnel. We nerded out on what's actually working right now with paid traffic, what to watch for, and how to talk to clients about it.

Listen to learn more about:

1. Danielle's top three trends for digital ads in 2026
2. How "tried and true" ad strategies from a few years ago are now a liability & the new features we need to embrace
3. The difference between running ads on Meta vs Google and which one is right for your business
4. Why diversifying ad spend across platforms is the smartest thing your clients can do right now
5. How to set client expectations around testing windows, communicate data honestly, & build lasting trust

Don't get stuck in the cycle of constant content creation. If your clients are still running all their ad spend through Meta and crossing their fingers, this episode is going to change how you think about their strategy.

Sponsored by Wispr Flow*

Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here*

*my affiliate link

Links Mentioned in Show:

1. Grab Danielle’s FREE guide The Roadmap to Digital Ads Success: 6 crucial steps to set yourself up for profitability before you even spend a cent on ads, including how to set realistic goals and budgets for your ads.
2. Scale your marketing business with a community that has your back: If you have the skills but need more clients and a tighter network, join us in the Digital Marketer’s Workgroup. We’re a close-knit group of freelancers sharing job leads, advanced marketing trainings, and the kind of "in-the-trenches" support you can't find in a Google search. Apply here!
3. How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276

Connect with Danielle:

1. Instagram: @digitalmarketingdanielle
2. Website: https://dmsquaredmedia.com/

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

This episode is a reality check to help you face your numbers and stop trading your sanity for $15 an hour. Knowing your numbers is power, and knowing your numbers is profit. It’s time to find out if your business is actually sustainable or if you’re just paying for the privilege of being busy.

Listen to learn more about

1. How to calculate your minimal acceptable rate (MAR) so you know exactly when to say no to a low-balling client
2. The math behind your Effective Hourly Rate per client and why tracking non-billable hours is the only way to see your real profit
3. Why you need to stop acting like a commodity and start using value-based pricing for your packages
4. How to identify "hidden time killers" like scope creep and those never-ending meetings that eat your margins

Stop guessing and start tracking your effective hourly rate so you can stop working for "Chick-fil-A wages" and start building a profitable business that respects your time.

Sponsored by Wispr Flow*

Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here*

*my affiliate link

Links Mentioned:

1. Join us for The Premium Package Workshop: A two-hour live intensive where we’ll build your expert-level packages and set your 2026 pricing that positions you as the obvious choice. I’m teaching you the exact framework I use in my private consulting sessions to help service providers go from hourly scrambling to confident, professional pricing they can actually stand behind. February 26, 11am-1pm ET 👉 Save your spot here 👈 (only 25 spots available)
2. Scale your marketing business with a community that has your back: If you have the skills but need more clients and a tighter network, join us in the Digital Marketer’s Workgroup. We’re a close-knit group of freelancers sharing job leads, advanced marketing trainings, and the kind of "in-the-trenches" support you can't find in a Google search. Apply here!
3. Toggl and Clockify: Popular free time trackers for freelancers to monitor billable hours and calculate project profitability.
4. Megan Hale: Founder of DreamMoney™️and she did a Financial Forecasting training in our Workgroup.

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

In this episode, I’m sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that every freelancer and service provider needs right now. We talk about why so many old marketing tactics just aren’t landing anymore, and what actually builds trust, authority, and momentum in a much more discerning market.

Sheri Moise is an Intuitive Business Astrologer and Strategist who helps entrepreneurs plan, launch, and lead using timing and data rather than guesswork. With over 25 years in corporate sales and marketing, Sheri brings a practical, grounded lens to astrology—focusing on audience readiness, market cycles, and decision-making. She’s known for helping clients see what’s coming next and respond strategically instead of reactively.

Listen to learn more about

1. Why the trust recession is actually a wisdom evolution
2. How buyer behavior in 2026 is changing (and why slower isn’t bad)
3. The shift from know-like-trust to trust-first marketing
4. Why guru-style marketing is collapsing
5. How freelancers can build authority without hype or pressure

Freelancers and service providers, it’s time to stop running the same tired marketing playbook. This conversation shows what actually works with buyers in 2026.

Sponsored by The Digital Marketer’s Workgroup

Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you’ll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!

Links Mentioned in Show:

1. Grab Sheri’s Success Planet Diagnostic for 50% off with code: Unicorn. You’ll get a personalized PDF report that shows how your internal operating system works in business. It helps you understand your natural timing, decision-making rhythm, and pacing so you can plan and move forward without pressure or guesswork.

Connect with Sheri:

1. Instagram: @sherimoise
2. YouTube: Astrology for Business Success with Sheri Moise
3. Facebook: Sheri Moise Astro Biz
4. Website: http://sherimoise.com/

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

Listen to learn more about:

1. Why the online marketing industry is NOT dying
2. What big-name course closures really signal (and what they don’t)
3. Why implementation beats information in today’s market
4. How freelancers can move into fractional roles and higher-value work
5. What buyers expect now and how to meet that demand confidently

2026 will be about alignment. If you’ve been feeling unsettled, confused, or questioning your place as a service provider in the industry, this episode will ground you and show you exactly where opportunity still exists.

Sponsored by The Digital Marketer’s Workgroup

Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you’ll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!

Links Mentioned in Show:

1. Natalie Gingrich’s 2026 State of the Union for Service Providers: We’re reflecting on 2025 and discussing the most significant shifts service providers experienced.
2. Check out my full Freelance Job Report 2025 and stop guessing what services to offer. This list shows what businesses consistently hire for: marketing implementation, tech setup, and content support — real data straight from 3,000+ job opps posted in our Workgroup.
3. #260 How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell
4. #249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh (part of our Visibility Series)
5. #242 Mastering Automated ManyChat Funnels with Katy Widrick

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

Mindi Huebner is the go-to Subconscious Success Alchemist for high-achieving women when success feels heavy. She’s a Clinical Hypnotherapist, Certified NLP Practitioner, and creator of the 24 Karat Identity™ framework, a rapid identity alignment process that helps women shed conditioning, release the pressure to prove, and lead with self-trust. With hundreds of podcast and summit appearances, Mindi is known for blending neuroscience and intuition to unlock exponential growth and authentic leadership.

Listen to learn more about:

• Why mindset isn’t enough without identity alignment
• The pre-strategy strategy freelancers skip and why it matters
• The four success-blocking identities keeping freelancers stuck
• How subconscious patterns sabotage SMART goals
• What it really means to step into your 24-karat self

Notice what this conversation brings up for you. Don't ask WHY you keep doing it. Ask WHAT is making this hard. Mindi says, "Micro shifts make massive change"—this is how you close the identity gap between who you are and who you want to become.

Sponsored by The Digital Marketer’s Workgroup 

Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show:

• Book a free 15-minute Identity Call with Mindi to uncover what your subconscious is really wired for and where misalignment may be holding you back. You’ll identify the patterns shaping how you lead and get clarity on what alignment could look like next.
• Take Mindi’s free Subconscious CEO Identity Quiz to reveal the hidden pattern running your business. In just a few minutes, you’ll see what’s driving your decisions, spot the gap between where you are and where you want to be, and receive a guided audio reset to help you step into your next-level identity right away.

Connect with Mindi:

• Instagram: @mindihuebner 
• Facebook: Mindi Huebner-Subconscious Success Alchemist
• Website: http://mindihuebner.com/ 

Connect with Emily:

• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything here

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

The Online Business Manager role is exploding and for good reason. More entrepreneurs want leadership, strategy, and someone who can own operations instead of just checking off tasks. In this episode, we’re diving into how to become an OBM – a role that so many VAs and freelance service providers naturally grow into. And if you’ve been feeling tugged toward leadership or higher-value strategy work, Sarah Noked is here to shorten your learning curve. She breaks down everything from real pricing to red flags to the unsexy parts of the job.

Sarah Noked is the founder of OBM School, where she trains service providers to become skilled Online Business Managers. She also leads a thriving OBM agency that pairs entrepreneurs with the operational support they need to scale. Her CPD-accredited program is one of the most recognized paths for freelancers ready to level up into a true operations leader.

Listen to learn more about:

1. How to become an OBM and how to know if you’re secretly already doing the work
2. Real talk about OBM hourly and retainer pricing
3. Why VAs burn out, and how the OBM role solves (and sometimes creates) different problems
4. Red flags, green flags, and the actual responsibilities of the OBM role
5. What kind of clients are the best fit for an OBM

If you realized you’re already doing half the OBM job, this episode will give you the trade secrets and next steps you need to fully claim that role.

Sponsored by The Digital Marketer’s Workgroup

Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show:

1. Grab Sarah’s FREE OBM Starter Kit*: for VAs or Online Service Professionals ready to be seen as an indispensable OBM. Discover the tools, tips, and tech to bring your OBM business to life.
2. Already doing OBM-level work? Sarah’s OBM Accreditation course* is the premium, CPD-accredited certification program—six months of high-level coaching, digital badges, and the full OBM framework to help you step into the role with authority.
3. Sarah also has a smaller course: OBM Accelerator* is the perfect starting point for service pros who want to explore the OBM role, build foundational skills, and launch an OBM business using a proven “business in a box” approach before diving into full accreditation.
4. Looking to hire an Online Business Manager? Submit your job opp at hireaunicorn.com and I’ll share it with my Workgroup community of vetted freelance marketers. Or browse our Workgroup Directory to find skilled pros across marketing, admin, tech, creative work, and more.

*my affiliate links

Connect with Sarah:

1. Instagram: @sarahnoked @theobmschool
2. Facebook: Sarah Noked OBM OBM School
3. Website: http://sarahnoked.com/

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she’s already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.

Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.

Listen to learn more about:

• How Tyneshia used her corporate sales background to build a thriving freelance marketing agency
• Why emotionally-driven messaging is the secret weapon behind stronger conversions
• How to improve your discovery calls using active listening & buyer insights
• What freelancers get wrong about DIY marketing and how to fix it
• The systems, onboarding, and client experience shifts that helped her scale

Tyneshia’s growth came from intention and experience. Tune in because her story is a powerful example of what’s possible when you mix skill, strategy, and community support.

Sponsored by The Digital Marketer’s Workgroup 

Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show: 

• Grab Tyneshia’s Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia’s free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.

Connect with Tyneshia:

• Instagram: @innovativedesign_cle
• Facebook: The Innovative Design Group_CLE
• Website: https://theinnovativedesigngroup.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking down what’s actually working in today’s noisy e-com world, like using Shopify data, SMS campaigns, and smart AI tools, so you can bring real strategy to your clients.

Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who want to scale smart and stay profitable. With a background in corporate leadership and deep expertise in business strategy, she’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about with practical tools, real talk, and data that actually drives growth.

Listen to learn more about:

• How to use Shopify analytics and Sidekick AI to plan smarter Q4 promotions
• Why SMS marketing is outperforming email (and how to start small)
• Real talk on omni-channel marketing and what “being everywhere” actually means
• Tips for creating multiple day-of promos for Black Friday, Small Business Saturday, and Cyber Monday
• How freelance marketers can support e-commerce clients with data-driven strategy and execution

This episode gives you the exact tools, talking points, and tactics to confidently show up for your product-based clients and turn their data into measurable sales growth.

Sponsored by The Digital Marketer’s Workgroup 

Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show: 

• Grab Carlyn’s FREE Grant Resource List here. Carlyn took care of the research, so you can focus on applying. Get access to grant opportunities up to $100,000 covering startup support, industry-specific capital, and opportunities for creatives, women-owned brands, and beyond. Grants are added weekly, so bookmark it and keep it on hand to reference all year long!
• Watch our video in Carlyn’s Founder Series: Marketing That's Actually Working in 2025 with Emily Reagan
• The Mom Test by Rob Fitzpatrick

Connect with Carlyn:

• Instagram: @carlynbushmanconsulting 
• Facebook: CMB Brands
• Website: https://carlynbushmanconsulting.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.

This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.

• Brittany Gardner shares how showing up consistently in Facebook groups led to a 1,766% ROI, steady word-of-mouth referrals, and clients who now come to her.
• Liz Cruz breaks down her strategy for following up with warm leads and positioning herself as the go-to expert, resulting in over $10K in booked client work in a single month.
• Keri McDonnell brings insight into building long-term relationships and staying visible in the right communities, proving the power of genuine connection and consistency.

Listen to learn more about:

• How to show up in Facebook groups and attract clients without sounding desperate
• The “long-game” strategy that turns community engagement into steady referrals
• Following up with warm leads and position yourself as the obvious choice
• The secret to client retention and referrals through professionalism and consistency

If you’re ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it. 

Enroll now: The Unicorn Digital Marketing Assistant School

Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com

Links Mentioned in the Show: 

• Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Connect with Brittany:

• www.brittanygardnercreative.com 
• @brittanygardnercreative 
• Brittany Story: Overcoming Perfectionism and Embracing Challenges as a Freelancer #181

Connect with Liz:

• @cruzsocialco

Connect with Keri:

• @prowessbusinessvirtualservices
• From Corporate to Small Business Owner to UDMA School #101

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

This episode is Part 2, and I’m joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We’re talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.

• Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her referral-fueled business, where clients come straight from name drops.
• Janelle Harlan reveals how podcast guesting and bundle collaborations led to multiple long-term clients (including a $50K retainer) by owning her niche in email and ActiveCampaign.
• Connie Hurlburt breaks down how relationship marketing with her network and follow-through keep her booked with repeat clients who trust her expertise.

Listen to learn more about:

• The power of relationships and reputation that bring in repeat clients
• Visibility opportunities that actually convert to paid projects
• Positioning and niching so people instantly know what you do
• The mindset shift from chasing clients to attracting them naturally

If you’re tired of chasing clients and ready to have them come to you, this episode will show you what’s possible when you build genuine relationships and step into visibility.

Enroll now: The Unicorn Digital Marketing Assistant School

Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com

Links Mentioned in the Show: 

• Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com
• Listen to Part 1: How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals #268

Connect with Angela:

• www.crystalclearfunnels.com
• @angelakiszka
• Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka #243

Connect with Janelle:

• https://janelleharlan.com/ 
• @janelleharlan1
• How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan #228

Connect with Connie:

• @connie.s.hurlburt

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

My guest speakers are Workgroup members who’ve mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and leveraged relationships to create steady, high-quality client pipelines.

• Katie Fisher shares how our Workgroup directory & a Kajabi certification led to multiple high-value projects and affiliate income.
• Robyn Stoney walks us through her 27x ROI warm lead strategy using personalized, short pitch emails that actually get replies.
• Stacy Covitz and Esai Arasi add insight into how to get freelance clients by nurturing relationships that lead to more referrals.

Listen to learn more about:

• How to get freelance clients through specialized directories
• The importance of positioning, proof, and why your marketing assets matter
• How to combat the “trust recession” with testimonials, case studies, and portfolios
• How to turn a warm lead into a retainer client
• How to grow through referrals, community, and client results

This isn’t theory — it’s what’s working right now for real freelancers inside our community. Listen in and get inspired to position yourself where the clients are already looking.

FREE Live  Masterclass: How to Build a Freelance Marketing Business You Actually Love

Calling all virtual assistants and marketing pros ready to stop doing random admin work and start offering strategic marketing services clients happily pay $35–$150/hour for. Join us for my free masterclass “How to Build a Freelance Marketing Business You Actually Love (And Pays Well)” on October 23.

You’ll learn how to package your strengths, position yourself like a pro, and finally step into work that lights you up. >>Save your seat here!

Links Mentioned in the Show: 

• The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com
• Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Connect with Katie:

• www.katiefisher.co 
• @Katiefisher_co 

Connect with Robyn:

• https://robynthebrilliant.com/ 
• @robynthebrilliant 
• How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney #225

Connect with Stacy:

• https://stacycovitz.com 
• @stacyacovitz

Connect with Easi:

• https://www.linkedin.com/in/esaiarasi/
• @socialkatalyst 
• Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency #183

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants, where the biggest red flag wasn’t lack of skills—it was lack of confidence.

We’ll dig into why today’s market demands that you show up certain, grounded, and clear about your value. 

Listen to learn more about:

• Why confidence is the foundation of every successful sales call strategy for virtual assistants
• What to say (and not say) on discovery calls that either builds trust or breaks it instantly
• How to rewire self-doubt so you stop underselling your skills
• The power of practicing with peers, mentors, and inside communities like the UDMA School
• How to show up as a confident partner & collaborator, not a nervous applicant

You can have all the marketing skills in the world, but if you don’t believe in yourself, no client will either. This episode is your reminder (and pep talk) to stop downplaying your value and start selling from a place of self-trust. You got this!

Join my FREE live Masterclass: 5 Keys to Building a Freelance Marketing Business You Actually Love

Calling all virtual assistants who are ready to lean into marketing services and charge what you're actually worth – If you're tired of admin tasks and want to use your skills to offer strategic marketing work, my free masterclass on October 23 is for you. I'm breaking down the 5 Keys to Building a Freelance Marketing Business that Pays Well, including how to transition from generalist to specialist. This is your roadmap. >>Save your seat here!

Links Mentioned in the Show: 

• The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com
• Discovery Calls for Virtual Assistants with Tracie Patterson #136
• Slay Imposter Syndrome with Mindset Coach Jen Grosso #59
• How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

We’re seeing many businesses cutting costs, hiring fewer employees, and leaning hard on contractors who can do more with less. The ones who can think strategically, wear multiple hats, and understand how marketing actually connects across platforms are the ones clients never let go.

In this episode, I’m breaking down the five key crossover skills I discovered after analyzing over 3,000 freelance jobs inside my Digital Marketer’s Workgroup.

Listen to learn more about:

• Why “jack of all trades” is your advantage and helps you rise above the competition in a lean team era
• How to position yourself as a problem solver (not a “button pusher”)
• Ways to use these skills to move up the freelance ladder, from general assistant to marketing manager or even fractional CMO
• Marketing your unique crossover skills to get hired for outcomes, not just tasks

Freelancers who can connect the dots will always stay booked. This episode will help you shift how you market yourself, raise your rates, and step into your next-level role as an indispensable marketing partner.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Episodes Mentioned:

• How to Track and Analyze Funnel Data with Kelsey Silver #235
• How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Listen to learn more about:

• The psychology behind pricing and why showing “too much math” can backfire 
• How to balance transparency and authority so you can educate your clients without giving them negotiation ammo
• Structuring your proposals for clarity and confidence (including the exact phrasing I use when presenting pricing)
• When itemized pricing actually makes sense, and a few exceptions to the rule

If you’ve ever struggled with proposals, worried about sounding too expensive, or wondered how transparent you should be, tune in. I’m sharing what works in the real world and how to stop clients from treating your proposal like a takeout menu.

Because remember: you’re not selling tasks, you’re offering a strategic solution. The right clients will always say yes to value.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Related Pricing Episodes:

• Virtual Assistant Services & Pricing Guides with Emily Reagan #223
• 4 Freelance Pricing Models #46
• How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen #256
• Confidence Hacks on Pricing with Copywriter Michelle Hunter #82

More Ask Emily Episodes:

• Ask Emily: How to Shift Into a Boss Mindset as a Freelance Service Provider #262
• Ask Emily: How to Handle Negative Client Feedback as a Freelancer #263
• Ask Emily: What Marketing Freelancers Need to Know About Using AI in Client Work #264

Question Submitted by Adam:

• Instagram: https://www.instagram.com/adamthepio 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

In this Ask Emily Anything episode, listener Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?”

Listen to learn more about:

• How to talk to clients about AI and explain where it fits in your process
• AI content ethics for marketing freelancers & the simple rule of thumb for when to disclose
• Smart contract and intake form language to protect yourself and your clients
• How to use AI tools to streamline your work while keeping your human creativity front and center

If you’ve been side-eyeing AI and wondering how to use it responsibly, this episode’s for you. Tune in for the real-world do’s, don’ts, and gray areas of using AI in client work straight from a freelancer’s perspective on maintaining trust and your strong reputation.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com
• If this episode got you thinking about using AI more confidently in your client work, grab my Marketer’s Toolkit: a massive spreadsheet of business, marketing, and AI tools. It’s everything you need to stay current, work smarter, and deliver your best work (while looking wicked smart to your clients).

More Ask Emily Episodes:

• Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider #262
• Ask Emily Reagan: How to Handle Negative Client Feedback as a Freelancer #263

Question Submitted by Danielle:

• Instagram: https://www.instagram.com/chosendamusings 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

In this Ask Emily Anything episode, I’m answering a powerful listener question from Nai, an operations assistant, who asked: “How do you keep momentum and show up confidently after receiving discouraging feedback from someone you look up to?”

Listen to learn more about:

• The truth about negative feedback and why it’s about THEIR lens, not your worth
• Practical ways to articulate your value so you attract clients who happily pay your rate
• What to do when outcomes and client expectations don’t match up
• Using this situation as a learning moment, not a confidence killer 

If you’ve ever felt knocked down by a client, a mentor, or even your own inner critic, this episode will give you the pep talk, strategy, and encouragement you need to stand tall. Keep building the business YOU want!

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Episodes mentioned:

• Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider #262
• How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260
• Mastering Your Mindset to Overcome Fear with Tracy Litt #170 

Question Submitted by Nai:

• Instagram: https://www.instagram.com/npvirtualassistance 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

It’s not just about raising your rates or slapping “CEO” in your bio. You have to own your expertise, set boundaries, and finally treat your freelance business like a business. I share my real journey (the rock bottoms, a-ha moments, and gradual pivots) that helped me shift out of the employee mindset, stop undervaluing my time, and step into my role as a confident business owner.

Listen to learn more about:

• How to recognize the difference between being a freelancer-for-hire vs. a self-employed business owner
• The importance of tracking your time, setting boundaries, and stopping scope creep before it eats your profit
• The “competence-confidence loop” that fuels your ability to raise rates, say no, and step into your CEO power
• How to reconnect with WHY you left corporate in the first place—and use that fire to fuel your boss mindset

If you’ve been wondering how to stop playing small and finally embrace your role as the boss of your freelance business, you’ll want to hit play on this one. I hope it’ll flip the switch you’ve been waiting for.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Question Submitted by Candice:

• Instagram: https://www.instagram.com/clevercalic.co 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

That’s why I invited Brand & Web Designer, Alyssa Downey, to join me in this episode. We’re walking you through the essentials of creating a website that isn’t just pretty but strategic, accessible, and designed to convert. Alyssa even echoes exactly what Laura Jawad teaches for SEO in episode #259: search engines and clients need to clearly understand what you do before they’ll take action. Creativity matters, but clarity comes first.

Alyssa is the owner of Amp’d Designs®, helping businesses get noticed through bold, unforgettable Branding & Web Design that’s deeply rooted in strategy and business goals (and looks stunning, too). With over a decade of design experience, a BFA in Communications Design from Pratt Institute, and a background as an NYC art director, Alyssa brings both the strategy and the artistry. She’s also the founder of Make Your Design Matter®, where she empowers self-employed designers to grow thriving, confident businesses.

Listen to learn more about:

• The number one most common website pitfall that’s costing you conversions
• Website accessibility essentials that make your site usable for all visitors
• Two or three quick design tweaks that instantly make your website look more professional
• What to focus on if you’re just starting and don’t have a website yet
• The must-have homepage elements that build trust and help you land better clients

If you’ve been procrastinating on your website (or wondering why the one you have isn’t booking clients), this episode is your wake-up call. Alyssa and I are giving you the practical steps to finally build a website that books clients. Tune in, take notes, and cross “launch my website” off your to-do list once and for all.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show:

• Alyssa will be joining our Digital Marketer’s Workgroup to do live website audits in December. It’s your chance to get professional eyes on your site and walk away with actionable tweaks to make it truly client-ready. When you join the Workgroup, you’ll also plug into a tight-knit community of freelancers where you get behind-the-scenes conversations, real-time support, and troubleshooting every solo marketer needs. Plus, you’ll score advanced trainings, networking opportunities, and even exclusive job leads. Apply here to join us & get your website in front of Alyssa!
• Grab Alyssa’s FREE How to Build a Website that Converts workbook: the perfect supplement to this discussion to help you put all of these tips into action, whether you're working on your own website or a client's. It includes: questions to brainstorm before adjusting a website, checklists of important elements to keep in mind when adjusting a website, & recommended page layouts for common website pages. https://www.ampddesigns.com/emily-reagan 

Connect with Alyssa:

• Instagram: https://www.instagram.com/ampd_designs/ 
• Facebook: http://facebook.com/ampddesigns 
• Website: https://ampddesigns.com/ 
• YouTube: https://www.youtube.com/@makeyourdesignmatter 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I’m joined by Stacey Brass-Russell, a Transformational Business and Life Coach who has helped hundreds of coaches, experts, and service providers build profitable, values-driven businesses. Stacey’s journey has taken her from Broadway actress to yoga studio owner to inspirational speaker and host of the Passionate & Prosperous podcast. Featured in Forbes, The New York Post, and Entrepreneur, and named one of NYC’s Top 15 Coaches, Stacey specializes in helping people create signature systems, master their message, and attract clients through authentic, service-based strategies.

Listen to learn more about:

• Why moving away from “time for money” is the first step to creating high-ticket offers
• Stacey’s Genius Edge framework — how to align your brilliance, your offers, and your marketing
• The truth about the “trust recession” and how it impacts your ability to sell high-ticket offers
• Practical ways to shift your sales confidence so you can actually ask for (and get!) those bigger investments
• How to position yourself as an indispensable PARTNER instead of just another service provider

Stop piecing together small projects or staying stuck at newbie VA rates. This episode will show you how to break through that ceiling and start selling the high-ticket offers that can truly change your business (and your life). 

Sponsored by Smart Client Brain

Tired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPT

Links Mentioned in the Show:

• Grab Stacey’s FREE High-Converting Event Playbook: learn how to build trust, highlight your expertise, and turn workshops into premium offers.
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Stacey:

• Instagram: @staceybrassrussell
• Facebook: Stacey Brass-Russell
• Website: https://www.staceybrassrussell.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don’t have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarter, long-term way to book clients.

I’ve got SEO strategist Laura Jawad on the show to spill the secrets. Laura knows this inside and out because she built two successful businesses with nothing but SEO before pivoting to help other women do the same. She’s a powerhouse strategist who specializes in helping female service providers and women-owned businesses turn their websites into client-attracting machines. With her background as a scientist-turned-entrepreneur, Laura combines analytical smarts with a passion for helping freelancers thrive.

Listen to learn more about:

• How to know if your SEO is actually working & what metrics matter most
• Why long-tail keywords and local SEO are game changers for freelancers
• Three cornerstone blog posts every freelancer should have on their blog
• Simple first steps you can take right now to optimize your site for Google traffic
• How ChatGPT is affecting SEO right now

This episode will help you see SEO as more than just “another marketing task.” It’s the bow you tie on all your marketing activities & the piece that pulls everything together. It makes so much sense to not only apply SEO to your service provider business but to offer it to clients, too.

Sponsored by Smart Client Brain

Tired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPT

Links Mentioned in the Show:

• Grab Laura’s free SEO Kickstart Kit: Take Your Website From Invisible To Irresistible With 5 Simple, Actionable SEO Checklists http://www.laurajawadmarketing.com/marketing-influencer 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Laura:

• Instagram: @heylaurajawad 
• Website: https://www.laurajawadmarketing.com/ 
• LinkedIn: https://www.linkedin.com/in/laurahmelo/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

In this episode, I’m talking with Lacey Cribb about how to approach freelance job applications, test projects, and contractor interviews with intention, especially when the initial budget isn’t ideal. She shares how she landed a dream role despite a low offer by playing the long game and delivering real value.

Lacey is a launch and operations strategist, tech systems pro, and funnel whiz for coaches and online service providers. After leaving her corporate strategy role, Lacey built her freelance business from the ground up by leaning into referrals, showing up in the right rooms, and never being shy about sharing what she does (yes, even at the facial salon).

Listen to learn more about:

• Why Lacey said “yes” to a lower-paid gig and how it opened massive doors
• The exact strategy she used to stand out and nail a test project (even on a tight budget!)
• How to talk about your freelance services in everyday convos and attract surprise clients
• The mindset shift that sets you apart when working with 6–7 figure business owners
• Why being active in coaching communities pays off in visibility, referrals, and clients

If you’ve ever questioned whether an opportunity is worth it, or worried about getting stuck at the bottom of the pay scale, this conversation will help you see the bigger picture and make smarter, more confident decisions in your freelance journey.

Sponsored by UDMA Self-Starter Program

Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!

Links Mentioned in the Show:

• Want to see the test project that helped Lacey land a competitive Operations Assistant retainer in 2025? Get the exact SOP + Loom walkthrough she submitted and see exactly how she tackled a high-level onboarding system test project with confidence (even when she hadn't used all the tools before).
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Lacey:

• Instagram: @funnelbuildingstrategies
• Website: https://laceycribb.com/ 
• Facebook: Lacey Cribb - Business Strategy Coach & DFY Tech

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium proposals. She’s breaking down what actually works when you’re trying to land high-ticket clients and how to use your proposal as a persuasive sales tool, not just a boring formality.

Brittany McBean helps online course creators run wildly profitable launches with high-converting, anti-sleazy sales copy. She’s the behind-the-scenes brain for major names like Rick Mulready, Brandi Mowles, and Lattice Hudson, and she’s passionate about ethical marketing that uplifts marginalized voices. She’s known for helping freelancers like you productize premium services, shorten the sales cycle, and raise your rates without sounding desperate or pushy.

Listen to learn more about:

• Why vague proposals are killing your conversion rate & what to include instead
• The 8 must-have sections every high-converting proposal needs (it’s not just price & deliverables)
• How to pre-frame your offer with one powerful post-sales call email that sets up your proposal for success
• The red flags that make premium clients ghost you & the green flags they’re looking for!
• How to create a “sales page in disguise” that positions you as the expert, not the help

We’re not about sleazy sales vibes here—Brittany’s approach is totally ethical, strategic, and straight-up smart. Whether you're charging $2,000 or $10,000 for your freelance services, this episode will help you show up like the confident, high-level marketer you are.

Sponsored by UDMA Self-Starter Program

Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!

Links Mentioned in the Show:

• Join Brittany’s The Premium Proposal* program: Improve your process. Raise your prices. Work with better clients.
• Are you already doing marketing work but need more clients and a stronger referral network? Join The Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

*My affiliate link. If you purchase this program, I could receive a small commission.

>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!

Connect with Brittany:

• Instagram: @brittanylmcbean
• Website: https://brittanymcbean.com/ 
• Facebook: @brittanylmcbean
• YouTube: Brittany McBean
• Freebie: Nine Ways to Write More Better 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else’s blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build aligned, profitable businesses that actually feel good.

In this episode, we dive into the weird limbo many freelancers live in where we run businesses but still feel like employees. If you’re stuck in the hourly-rate grind, juggling too much, or feeling undervalued, this convo is your reminder: you hold the power. Let’s talk about claiming it.

Listen to learn more about:

• The invisible power dynamic between freelancers and clients—and why it keeps us stuck
• How to shift from “just a helper” to a respected business owner (without being pushy or salesy)
• The real cost of freelancing and why most of us are undercharging (hint: you’re not factoring in everything your last employer paid for)
• What it means to “own” your business even if you’re still figuring it out
• Why your clients actually want to pay you more when they understand your value (and how to help them see it)

This isn’t your typical “charge your worth!” pep talk. This is a grounded, real-world convo about what it means to run a business and reclaim your time, energy, and income in the process. Ditch burnout pricing, stop over-functioning, and step into your Unicorn power.

Sponsored by UDMA Self-Starter Program

Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!

Links Mentioned in the Show:

• Grab Caryn’s FREE 5 Easy Ways to Market Yourself as a Coach Guide: This will help you help your clients find more natural ways to market - ways that feel easier to them AND help their potential clients to really see your clients in their brilliance.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!

Connect with Caryn:

• Instagram: @caryngillen
• Facebook: Caryn Gillen, MA, Master Coach
• Website: http://www.caryngillen.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabeth Hambleton.

Elizabeth is the Founder & CEO of Bonjour Branding, where she helps course creators and coaches turn their expertise into profitable and polished digital products. With over 35,000 students enrolled in her Udemy courses, she’s built a thriving education business rooted in smart strategy, storytelling, and connection. (And she’s also a proud member of our Digital Marketer’s Workgroup!)

We’re peeling back the curtain on how to sell courses on Udemy even if you’re still doing client work and have zero desire to build a full-blown course empire. Whether you want to add a revenue stream, build credibility, or just dip your toes into passive income, this convo will definitely get your wheels turning (it totally did for me!).

Listen to learn more about:

• How to sell courses on Udemy without building a massive tech stack or hiring a team
• Why Udemy can be a perfect visibility tool for freelance marketers and service providers
• Smart pricing and promotion strategies for a high-volume, low-ticket course model
• The differences between Udemy and Skillshare (and which is better for YOU)
• How to use Udemy as a launchpad for speaking gigs, client leads, and collab projects

If you’ve ever said, “I could teach this,” but didn’t know where to start, this is the episode that shows you how. Get ready to rethink your skills, your income streams, and your visibility game.

Sponsored by UDMA Self-Starter Program

Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!

Links Mentioned in the Show:

• Check out Elizabeth’s courses on Udemy here
• Ready to turn your expertise into income? Get on a free call with her to find out if becoming a Udemy instructor is the right next step for you. Book here.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!

Connect with Elizabeth:

• LinkedIn: https://www.linkedin.com/in/elizabethhambleton/ 
• Website: https://www.elizabethhambleton.com/ 
• Instagram: @bonjour.branding 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.

This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space.

Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield’s mastermind stage. Hint: It wasn’t overnight, and it wasn’t luck. 

Listen to learn more about:

• The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbie
• Why copy-paste pitch templates are killing your chances—and what to do instead
• Why genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)
• How to position your real, in-the-trenches experience as your strongest pitching superpower
• My favorite hacks for researching podcasts and writing standout pitches that position you as an easy YES

If you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252
• The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253 
• Check out my Press Page for inspo! See real examples of where I've landed and how I’ve positioned myself as an “easy yes.”
• ChatGPT for YouTube extension: https://chatgpt4youtube.com/
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center.

In this Visibility Series episode, I’m joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past).

Together, we’re diving deep into what makes brand messaging truly magnetic. Hint: it’s not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you’re not.

Listen to learn more about:

• Why your voice (not just your value) is what actually sells your services
• How to identify and embrace your brand personality—even if you hate the spotlight!
• What outdated messaging from 2020 still lurks on service provider websites & how to fix it
• Why your marketing content might sound like AI wrote it and how to humanize it ASAP
• How brand messaging evolves with your niche, and why it’s okay to "shed" as you grow

If your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab Jen’s The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people - clearly & confidently.
• We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Jen:

• LinkedIn: https://www.linkedin.com/in/jenliddy/
• Website: https://www.jenliddy.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients.

In this Visibility Series episode, I’m chatting with Megan Yelaney, a business strategist and podcaster who’s helped over 1,000 coaches go from overlooked to fully booked (and even hit million-dollar years) by creating magnetic brands through her Distinctive Edge Framework. She shares how her own edge came to life during a hilariously awkward attempt at a “booty pose” health coach photo, captured in a behind-the-scenes video that went viral and ultimately sparked her Pretty Awkward brand. That moment showed her the power of authenticity, and now she helps others tap into their own origin stories to stand out online, connect with dream clients, and grow without chasing trends or burning out.

Listen to learn more about:

• Why your origin story is a full-blown client attraction magnet
• How to craft your story framework so it resonates and converts
• The real reason authenticity works (and why most people still get it wrong)
• What to do when you feel like your personality isn’t “professional” enough
• The difference between sharing a story that just "inspires" vs makes people buy

This episode is 100% real talk on what makes clients choose YOU. If you’ve been shrinking in your messaging or fumbling to explain your value, Meg’s story framework will give you the confidence and clarity you need to stand out. You’ll leave with practical ways to use your story as your edge, including that quirky thing you thought you had to hide.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab Megan’s FREE Business Story Blueprint: How to Attract Dream Clients with Your Unique Origin Story. Learn how to craft a compelling business origin story that sets you apart, builds trust, and inspires clients to choose you. This free guide helps you uncover your unique edge over other freelancers and VAs and shows you exactly how to write about it with clarity and confidence.
• A glimpse of the “booty pose” video that helped start Megan’s Pretty Awkward Brand 
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Megan:

• Instagram: @meganyelaney 
• Facebook: Megan Yelaney-Creating Impactful Passive Income 
• Website: https://meganyelaney.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue.

My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances (yes, paid). She’s the ultimate media strategist for coaches, consultants, experts, and authors ready to get seen and paid. Featured in Oprah, Forbes, Business Insider, and on shows like The Drew Barrymore Show and The Tonight Show, Beth helps her clients turn visibility into sales. She shares how she landed a $50K contract just from one interview and how you can use podcast guesting as a tool in your own marketing strategy or for your clients.

Listen to learn more about:

• The real reason podcast guesting is a powerful sales tool (not just for exposure!)
• The 3 types of podcasts and how to use each to build your brand and credibility
• The biggest mistakes freelancers make when guesting on podcasts—and how to avoid bombing your interview
• Beth’s signature M.I.C.S. Method to turn a podcast interview into $10K+
• How to confidently share your origin story (even if you’re new!) and get clients into your DMs after one episode

You don’t need to be famous. You don’t need a million downloads. But if you’ve got a strategy, a little confidence, and this episode in your ears, you can make $10K from your next podcast interview.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab Beth’s FREE Make $10K Interview Checklist: https://courses.bethnydick.com/10kchecklist This is the roadmap you need to systematically build buzz, engage the audience, and sustain momentum before, during, and after the podcast recording. It's your behind-the-scenes blueprint making $10k every time you step up to the mic.
• Earn Your Happy Podcast with Lori Harder https://loriharder.com/podcast/ 
• Cubicle to CEO Podcast with Ellin Yin https://www.cubicletoceo.co/podcast 
• Brenna McGowan, copywriter, pre-launch strategist, & creator of Anticipation Marketing™ https://brennamcgowan.co/
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Beth:

• Instagram: @bethnydick
• Facebook: Beth Nydick
• Website: https://bethnydick.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way.

In this episode, we're diving into the power of public speaking with Laurie-Ann Murabito: a reformed shy girl turned award-winning speaker, speaking coach, and strategist. Laurie-Ann helps clients communicate with confidence, position themselves as experts, and attract dream clients through speaking opportunities. With 25 years of experience, she's a Master Coach, a neuroscience nerd when it comes to audience behavior, a best-selling author (Rethink Leadership and Rethink Your Leadership), and host of the top 1% podcast Be In Demand.

Listen to learn more about:

• Why public speaking is the fastest path to authority, client trust, and inbound leads (even if you're terrified right now)
• How to find speaking opportunities (spoiler: there are thousands happening every day!)
• The simple types of talks you can give even if you’re “not ready” or you think you don’t know what to say
• How to seed your services into your talk without sounding spammy or salesy
• Why mastering public speaking gives you an unstoppable advantage in today’s crowded freelance world

Laurie-Ann is here to show you exactly how to step out from behind the laptop and onto the “stage,” whether it’s a live room, a Zoom room, or a podcast guest spot — and use speaking as your best form of marketing.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Be in Demand Podcast Ep262– Get Booked to Speak: How to Utilize The Warm Market Strategy
• Grab Laurie-Ann’s FREE Be IN Demand Listener’s Guide: https://SpeakAndStandOut.com/Guide Ready to attract high-quality clients and grow your business without chasing leads? Speaking is the fastest way to position yourself as an expert. She’s handpicked the must-listen episodes just for Freelancers and VAs. This guide shows you how to sell from the stage without sounding salesy, tap your network for opportunities, and turn one gig into repeat bookings.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Laurie-Ann:

• Instagram: @laurieann.murabito
• Website: https://speakandstandout.com/ 
• Facebook: Laurie-Ann Murabito

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority.

This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his Authority Framework. Rob’s worked with big names like American Express and Pluralsight, but his real magic is helping freelancers step into their authority and start charging what they’re worth. In this episode, he shows you how to build credibility, attract high-value clients, and position yourself as an expert without needing a huge platform.

Listen to learn more about:

• How to use Rob’s Authority Framework to get visible without being everywhere at once
• Why being the “best kept secret” doesn’t get you paid and what to do instead
• How to build trust and expertise (even if you’re newer or still figuring it out)
• The secret to borrowing authority when you don’t have a big audience (yet!)
• Why waiting to “feel ready” is keeping you broke

If you’re feeling invisible, overwhelmed by marketing noise, or stuck in “I’m not ready yet” mode, this episode is your wake-up call. Rob’s practical advice and my real-talk stories will help you get unstuck, show up confidently as the expert you are, and get visible AF without burning out.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Watch Rob’s FREE The Authority Framework™ workshop: Become the best-known, highly paid expert in your niche. This shows you what to do—before you start posting content or building your list—so that your audience will eagerly line up to hire you when you go live.
• Listen to my episode on The Copywriter Club podcast about how writers can offer additional services and expertise to their clients
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Rob:

• Instagram: @thecopywriterclub
• Facebook: The Copywriter Club
• Website: http://thecopywriterclub.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.

Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are.

Listen to learn more about:

• Why I actually went to Social Media Marketing World (hint: it wasn’t just for the content)
• My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!)
• The trends I noticed that savvy digital marketing assistants should be paying attention to right now
• Why showing up in-person at events like Social Media Marketing World can fast-track your freelance visibility
• What to consider if you’re dreaming of speaking on conference or event stages someday

Whether you’re debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer’s lens on what’s actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan, my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She’s the queen of creating momentum before the cart opens.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into that next-level version of you (and your freelancer business).

Listen to learn more about:

• The two voices inside your head: your Inner Mentor & your Inner Critic (and how to quiet the wrong one)
• Why waiting to feel “ready” is actually holding you back in your freelance business
• How to reframe fear and self-doubt so they don’t sabotage your goals
• Tara Mohr's concepts of self-promotion vs. visibility and the importance of leaning into your purpose as a freelancer
• How Playing Big is different—and more realistic—than hustle culture advice

If you’re second-guessing yourself or just want someone to tell you it’s okay to take up space and charge what you’re worth, this episode will light a fire under you. Playing Big isn’t just a book, it’s a mindset shift. And trust me, your future self (and your bank account) will thank you.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab the book: Playing Big by Tara Mohr 
• We recently read “Playing Big” inside our Digital Marketer’s Workgroup as part of our monthly book club, and the conversations that came out of it were next level. It sparked powerful mindset shifts and real action for so many of my members—and now I’m bringing those insights to you. Want to be part of conversations like this and grow alongside other smart, driven freelancers? Apply here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

My guests are "The Laurens": a rocket scientist with Stanford AI training and a serial entrepreneur who’s scaled multiple 6- and 7-figure businesses. They help online service providers streamline their sales and marketing with AI-driven strategies, making content creation faster, messaging sharper, and conversion rates higher. As creators of the AI Sales Accelerator and Clarity Playbooks, they’re on a mission to make AI simple and transformative so you can scale your business and reclaim your time.

Listen to learn more about:

• Why custom GPTs are a freelancer’s secret weapon and how they can automate copywriting while keeping it high-quality
• The biggest AI myths (and why you should ignore them) and the truth behind common misconceptions
• How to train your own custom GPT with a simple guide to making AI work for your brand (or your client’s)
• Using AI to handle client work more efficiently so you can deliver faster results and book more clients
• The future of AI in sales & marketing and how to stay ahead of the curve as a freelancer

If you've ever wished for a smarter, faster way to write high-converting copy without staring at a blinking cursor for hours, tune in to learn how you can use custom GPTs and save SO much time.

Sponsored by AI Copywriter in a Box 

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Watch our demo video to see AI Copywriter in a Box in action
• Check out The Laurens’ whole suite of Clarity Playbook AI tools at https://thelaurens.ai
• Episode 211: Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran 
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with The Laurens:

• Instagram: @thelaurens.ai  
• Facebook: Clarity Playbooks with The Laurens
• Website: https://thelaurens.ai 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created equal. Some are too good to be true and I learned that the hard way.

Listen to learn more about:

• The red flags I ignored in this media placement deal
• How sketchy media networks manipulate numbers to make their platforms seem more valuable
• The tracking funnel I set up to measure results & how it proved I got ZERO return on my investment
• How to protect yourself (and your clients) from scammy media placements
• Why I’m still choosing to see this as a valuable business lesson

If you’ve ever considered investing in media placements for yourself or your clients, this episode is a must-listen. I’m breaking down exactly what went wrong, where I should have trusted my gut, and how you can make smarter ad-buying decisions.

Sponsored by The Digital Marketer’s Workgroup

One big lesson from this media placement fiasco? Not all PR opportunities are legit. A big audience doesn’t always mean big results. That’s why my Digital Marketer’s Workgroup includes hands-on PR training so you can land real interviews and position yourself as the expert you are without wasting money on shady deals.

Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little more personal & real about what I’ve learned, what’s shifting in our industry, and what I’m doing differently in my business moving forward.

Listen in as I cover:

• Why clients are more hesitant to hire and how showing up as a reliable expert in this “trust recession” can set you apart
• Why raising your rates isn’t just about confidence but about proving your value and becoming indispensable 
• How saying no more often has helped me protect my energy and focus on the right opportunities
• What services are actually in demand right now after reviewing 3,000 job leads, 
• How AI is changing the way we work—and how you can use it to your advantage instead of fearing it

I’m not just a marketing assistant coach sitting on the sidelines. I’m in the trenches with you, testing strategies, juggling clients, and running my own programs. Whether you're scaling, pivoting, or just trying to keep up, tune in for my biggest takeaways on navigating freelancing’s ups and downs.

Sponsored by The Digital Marketer’s Workgroup

Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show:

• 2025 State of the Union for Service Providers with Natalie Gingrich
• I’m shaking things up with UDMA School! If you’ve been thinking about joining, need a reboot, or the timing just wasn’t right before, get on my list & be the first to get updates on our new offers here.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong.

That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spiritual entrepreneurs build high-converting funnels that drive more leads, sales, and impact. With expertise in tech, implementation, and strategy, Angela makes the funnel-building process seamless for online business owners. She’s seen it all—so she’s breaking down the five biggest funnel-building mistakes and how you can avoid them.

Listen to learn more about:

• The #1 mistake most clients make with their funnels—and how you can be the expert who fixes it
• Why overcomplicating funnels can kill your conversions (and what to do instead)
• A simple tracking tool Angela gives her clients to measure funnel success
• How to confidently step into a strategic role, even if you’re new to funnel building
• Why every business owner needs a funnel builder and how you can position yourself as the one they hire

Funnels are the key to unlocking higher project rates so tune in to this episode and let’s make sure you’re building them the RIGHT way.

Sponsored by The Digital Marketer’s Workgroup

Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show:

• Grab Angela’s Freebie: Inbox to Impact list building funnel toolkit. This is your shortcut to creating a list building funnel that strategically attracts, nurtures, and converts your ideal audience into paying customers.
• Diary of a CEO Podcast episode with Daniel Priestly

Connect with Angela:

• Instagram: @angelakiszka
• Facebook: Crystal Clear Funnels
• Website: https://crystalclearfunnels.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot.

We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs. Katy has spent over 20 years in marketing and revenue expansion, helping business owners recover their biggest expense (lost sales) by using simple, effective systems to increase conversions and decrease top-of-funnel costs. She’s worked with 7-, 8-, and 9-figure businesses to maximize impact, scale their offers, and drive top-line revenue. Now she’s here to show you how to do the same using ManyChat funnels.

Listen to learn more about:

• The simplest ManyChat funnel every service provider should set up for their business
• Katy’s journey from mommy blogger to accidental VA to high-level marketing strategist
• How to use ManyChat to qualify leads and avoid wasting time on the wrong prospects
• Why business owners are willing to pay top dollar for someone who can set up and manage DM automation
• How to track and measure ManyChat funnel performance (which helps to prove your value to clients)

Whether you’re a tech VA, social media manager, launch manager, or marketing assistant, ManyChat funnels could be your next high-value service. Want to see ManyChat in action? You can check out some of mine! Tune in to hear what keywords we use as triggers, then head over to my Instagram and comment on my latest post to experience an automated DM funnel firsthand.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Check out Katy’s podcast: Hard Costs
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Katy:

• Instagram: @kwidrick
• Website: https://katywidrick.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel.

Most clients don’t realize where they’re losing money in their funnels. Maybe their checkout page is losing sales, they don’t have a solid order bump in place, or they have no clue what their actual conversion rates are. That’s where YOU come in. A smart funnel audit isn’t just about finding what’s broken—it’s about spotting the easy wins that increase sales without spending a dime more on ads.

Inside this episode, I’ll walk you through:

• Why order bumps are a no-brainer and how to add them for instant revenue boosts
• Key conversion rates to track (and what they actually tell you)
• Simple tweaks to checkout pages that can increase sales by 10% or more
• How follow-ups and automations impact conversion rates and long-term revenue
• How mastering funnel audits helps you charge more as a marketing assistant

If you’ve ever wondered how to increase client revenue without a massive overhaul, this episode is for you. You don’t have to be a funnel guru—you just need to know how to assess what’s working, what’s not, and where to make improvements.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Episode 233: Designing Sales Pages that Convert with Samantha Burmeister
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)?

In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

Listen to learn more about:

• The #1 mistake killing your webinar sales—and how to fix it
• How to transition into your pitch without sounding awkward or pushy
• The “After Party” mindset shift that makes your pitch feel fun instead of sleazy
• Why authenticity is your secret weapon for converting more webinar attendees
• How marketing assistants and service providers can step up their webinar support and help clients sell better

If you've ever helped a client with webinar slides, chat support, automations, or replay pages, this episode will give you the inside track on how to make their webinars more effective AND position yourself as an expert in webinar strategy.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

Heather’s Freebies–

• 19 Simple Phrases That Convert: Sprinkle these 19 magnetic phrases into your next talk or interview to boost your authority and seamlessly sell your stuff 
• Nail Your Guest Speaking Topics: Snag this step-by-step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits 
• Purposeful & Profitable Speaking Guide: Grab this guide with 7 strategies + 23 tactics for turning unpaid speaking engagements or podcast interviews into tangible results. 

• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Heather:

• Instagram: @theheathersager
• Facebook: Heather Sager, Magnetic Speaking for Entrepreneurs
• Website: https://heathersager.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like? 

My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she’s sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise.

Listen to learn more about:

• How Abi went from charging $6 per blog post to closing $50K funnel offers and the mindset shifts that made it possible
• Why many evergreen funnels fail and how to avoid the biggest mistakes
• The power of client feedback loops to optimize and increase conversions over time
• Why building a signature framework positions you as an expert (and helps you charge more!)

Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise!

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Watch Abi’s FREE Masterclass: Day #1 Evergreen. Go behind the scenes of an evergreen funnel you can (and should) charge upwards of $20K to create for clients.
• “The Challenger Sale” Book: https://amzn.to/40nOoew 

Connect with Abi:

• Instagram: @aptcontent
• Website: http://www.aptcontent.co.uk/ 
• LinkedIn: Abi Prendergast

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services