We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

About Ranah

Ranah is a marine biologist specializing in aquatic toxicology and seaweeds. She has over 8 years of working in academia, industry, and non-profits conducting research, community-led ecological restoration, and teaching. She also advocates for equity, diversity and inclusion in science and innovation. She is currently the co-founder and CEO of PhyCo Technologies Inc., a marine biotechnology company that focuses on developing biomaterials from seaweed grown in partnership with Indigenous Nations.

Where to find Ranah

Ranah's Website

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

Thank you for tuning in to another episode of Up to So Good!

In the meantime, we’ll be sharing our fan-favorite episodes on our regular schedule, so if you’ve missed any of these conversations from earlier seasons, this is your chance to catch up. Thank you again for tuning in, and we’ll be back with inspiring brand-new content in April. See you soon!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Shaz is a lactation consultant and former midwife with more than 30 years of experience working with moms and babies. She now has a startup focused on innovative solutions for babies and new parents, mainly a completely different breast pump. Breastfeeding video: https://mamamilk.ca/https-vimeo-com-ondemand-weremammalsprofessional/. Investors link: https://mamamilkinnovations.com/seed/

Shahrzad (Shaz)'s Website

Shahrzad (Shaz) on YouTube

https://mamamilk.ca/https-vimeo-com-ondemand-weremammalsprofessional/

Investors link: https://mamamilkinnovations.com/seed/

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Madeleine first made her mark in the early 1990s by founding everyware designs, a sustainable design studio, and later co‑founding Lunapads (now Aisle), one of the world’s earliest B Corporations to commercialize reusable, eco‑friendly menstrual products. Through Aisle, she helped build a sustainable menstrual care category and contribute to menstrual health education and access in communities around the world.

Madeleine’s first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, distills her philosophy that business tools can be powerful vehicles for social change, and invites more people to bring their unique vision into purposeful work.

Today, she continues to explore creative, regenerative practice from upcycling textiles and teaching sewing workshops to mentoring emerging changemakers, all rooted in a deep belief that all purposeful projects can help reshape how we live, work, and care for each other.

I am a serial social entrepreneur, designer and author based on unceded traditional Coast Salish territory. I have founded and co-founded multiple for-profit and charitable organizations, most notably Aisle (formerly Lunapads), a groundbreaking B Corporation that was one of the first companies worldwide to champion sustainable menstrual health and equity. In 2025 I re-launched everyware designs, the fashion label that I originally founded in 1993. Lunapads were among hundreds of products, accessories and garments that I designed and made until 2000, when I elected to dedicate myself to Lunapads' development. Following the sale of the company in 2023, I felt called to revisit my former creative passion, this time through upcycling. My first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, was published in October 2021. (she calls herself a textile alchemist)

@everywaredesigns on Instagram

Madeleine's Website

Madeleine on YouTube

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Sophia Yang

Sophia is the Founder & Executive Director of Threading Change, the world's leading youth-led ethical fashion and circular economy organization. Threading Change specializes in facilitating creative events, convening unlikely allies, and initiating valuable industry and citizen connections to co-create a fashion industry that is equitable, youth-driven, and climate-resilient. Sophia also dedicates her time to working as a Corporate Campaigner at Canopy Planet, collaborating alongside the world's leading fashion and consumer packaged goods brands to ensure that ancient forests are kept out of supply chains. Sophia is the recipient of the City of Vancouver's Greenest City Leadership Award in 2022, Corporate Knights’ Top 30 Under 30 Sustainability Leaders in Canada list in 2021, Starfish Canada’s Top 25 Under 25 Environmentalists award in 2017 and 2018, has attended the United Nations Climate Change Conference four times, and DJs as 'KALEIDO' in her spare time.

Sophia's Facebook page

@threadingchange on Instagram

Sophia's Website

Sophia's Website

@threadingchange on X

Sophia on YouTube

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

In addition to being the author of 'The Psychedelic CEO', Murray Rodgers is currently a co-founder of Kingfisher Energy, a hydrogen exploration company, and is a co-producer of a pilot for new docuseries entitled “The Alpha Myth”. He also hosts retreats in Alberta and Costa Rica for business leaders.

Murray's Facebook page

Murray's Website

Purchase 'The Psychedelic CEO'

https://bit.ly/3ZweNaK.

https://bit.ly/4idvChT

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

Thank you for tuning in to another episode of Up to So Good!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

She also shares her mission with Beehane, her advisory and ecosystem-building practice focused on empowering Black, Indigenous, and Women of Colour changemakers, and nurturing tech-enabled, sustainable ventures that create meaningful impact.

Throughout the conversation, Hanae highlights the importance of values-aligned business, conscious leadership, and investing in people and systems that reflect the world we want to build.

Hanae Bezad is an impact entrepreneur, investor, project manager, board advisor, and author of Being Other, a personal reflection on culture, gender, and identity. Her multidisciplinary work bridges government, international development, civil society, and the private sector, with a focus on technology, sustainability, inclusion, and creative, feminine leadership. Born and raised in Morocco, she has lived and worked across Europe, Africa, the Americas, and Asia, supporting impact-driven, tech-enabled, and creative ventures with diverse partners. Her work champions the leadership of Black, Indigenous, and Women of Color (BIWOC), emerging entrepreneurs, and cultural innovators driving systemic change. She currently serves as Director of Market Development at Boann Social Impact.

Hanae's Facebook page

@Beehane on Instagram

Hanae's Website

@Beehane on X

Hanae on YouTube

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

From film and television to live events, they design strategies, train teams and support productions to cut waste, lower emissions, and spark real behaviour change.

Zena shares how the Green Spark Group is greening the screen and reimagining what it means to tell stories, run sets, and do business in a climate-conscious world.

Zena Harris is a sustainability leader, committed to "Changing the Climate of Entertainment!" In 2024, she founded Green Spark Group, a firm focused on advancing eco-friendly practices across the U.S. and Canada. Zena and her team are dedicated to improving production strategies, developing sustainable practices, and reducing carbon footprints within the industry. She established the Sustainable Production Forum, now a nonprofit event aimed at enhancing knowledge sharing, and helped develop SPEC, the Sustainable Production for Entertainment Certification. Zena collaborates with major studios to implement sustainable practices and actively engages with industry alliances to drive change. She holds a master’s degree in Sustainability and Environmental Management from Harvard University and brings over 15 years of experience across various sectors to the entertainment field.

@greensparkgroup on Instagram

@greensparkgroup on X

Zena on YouTube

Zena's Website

Zena's Facebook page

Zena's Facebook group

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Tune in to hear how BlueForce Energy is making sustainable transportation not just possible, but practical, and proving that one company’s vision can have a real impact on the planet.

Jayde Zhou is a multidisciplinary strategist with over 15 years of experience across the arts, education, non-profit leadership, and international business. Her work focuses on translating complex ideas into coherent strategy, with particular strengths in brand development, design thinking, and cross-cultural communication. In the past Jayde managed gallery operations, curated international exhibitions, and led public art initiatives in partnership with cultural institutions. She has served as Vice President of a private post-secondary institution, where she was responsible for institutional development and creative planning. She also led a branding and advertising consultancy as CEO. At BlueForce, Jayde contributes board-level insight on strategic positioning, brand architecture, and innovation planning. Her cross-sector experience helps the company connect technology with cultural relevance, ensuring that its electrification solutions resonate across industries and communities.

Jayde's Website

@blueforceenergy on Instagram

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

They create immersive travel experiences where you stay in your own apartment and explore the surrounding region at your own pace. They also provide a local “UnGuide” to share insider tips and help you discover the area.

But what really makes UnTours stand out is their purpose. Since 1993, UnTours has donated 100% of its profits to the UnTours Foundation, which uses the money to invest in fair and sustainable enterprises around the world.

It’s travel that feels authentic, does good, and supports communities long after you’ve come home.

Sarah Payne is the Senior Director of Impact & Operations at the UnTours Foundation, which has spent over 30 years investing its entire endowment into changemaking businesses around the world. The UnTours Foundation is also the proud owner of the world’s first Certified B Corporation, UnTours, a slow travel company that donates 100% of its profits to the foundation. Joining the team in 2023, Sarah leads the management of the foundation's investment portfolio with a focus on providing flexible, affordable capital to impact-driven businesses. Sarah has an interdisciplinary background history, business, and economic development which led her to study social entrepreneurship while earning her Master of Business Administration in Economic Development from Eastern University. She spent her early career consulting with businesses to improve their social and environmental impact, believing passionately in the power of people to use business as a force for good.

Sarah on YouTube

@untoursfoundation on Instagram

Sarah's Facebook page

Sarah's Website

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

BOA is pioneering a new model of sustainable media buying, one that actually improves ad performance. Avril shares how her team is using data science, statistical process control, and values-driven strategy to help brands cut wasted ad spend and dramatically reduce their digital carbon emissions. Boa's vision is both practical and ambitious: a digital advertising landscape that’s not only smarter and more efficient but cleaner and more aligned with the future we all want to build.

Avril Tomlin-Hood is the founder & CEO of boa, a sustainable media buying agency. Over her 17 years in the marketing industry, she has partnered with some of the world’s most recognizable brands—including USTA, the NBA, Scotiabank, SoFi, and many more—bringing deep technical acumen and strategic insight to every engagement. Known for her collaborative, relationship-driven approach, she believes the best results come from a holistic, strategically aligned approach to media planning. A passionate advocate for sustainability, she’s a recognized leader in green media buying, leveraging emerging ad tech to prove that more sustainable advertising is also more effective.

Avril's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

I’ve been an entrepreneur and was one of the first in Ottawa to use biodegradable cleaning products and recycling at the age of 17. Moved to Victoria in 1996. Had a vacation Rental company and houses many of the film crew, talent and producers. Started in locations, worked in Production office, accounting and art department. I did clearances and product placement. I worked for the Victoria film commission organizing and updating their locations database, showed locations to producers. Met some LA producers’ - I later partnered with them and that is where I decided I needed to start a film studio. 2011. I saw the waste that film generated and bought a complete location kit, wardrobe kit and a complete office with phone system to divert them from the landfill - from that moment zero waste and no single plastic was born.

Beverley's Website

Beverley's Facebook group

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Carl Bessai

Carl Bessai is a filmmaker based in Vancouver, BC. He has made over 25 narrative feature films and documentaries and has directed an impressive range of acting talent including Sir Ian McKellen (Emile), Carrie-Anne Moss (Normal ), Bruce Greenwood (Rehearsal ), Amy Smart (No Clue) and Bruce Dern (The Lears). He has received numerous jury awards, critics’ prizes and nominations and his films have played in some of the world’s leading film festivals and retrospectives including Toronto, Sundance, Berlin, the Canadian Film Institute and the Museum of Modern Art.

Carl's Website

@carlbessai on Instagram

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Andrea Chase

Andrea Chase is the Vice President of Corporate Responsibility & Social Impact at Arbonne, a clean beauty brand with a 45 year legacy of vegan and plant based products. Ms. Chase has a demonstrated history of leadership in consulting for and working within environmental industries, CPG companies, B to C and B to B businesses. Ms. Chase is an expert in sustainable business bench marking; sustainable strategy development; sustainable program execution; sustainability reporting; sustainability regulations; sustainable and circular product development; carbon emissions benchmarking and goal alignment to address climate trajectories; and sustainability certification auditing. In addition, Ms. Chase serves the sustainability community as an advocate and Co-Chair of the Supervisor Executive Board for the B Beauty Coalition, a Certified B Corporation industry working group focusing on uplifting regenerative and equitability in business.

Andrea's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Jeanette Jackson is the CEO of Foresight, the nation’s largest cleantech accelerator. Foresight works with innovators, industry, investors, government, and academia across Canada to identify, develop, and ensure the adoption of cleantech solutions. Jeanette is an entrepreneur with broad experience across multiple industries. She founded a tech company and built it into a thriving business; has secured millions in investment dollars, project funding and revenue; led numerous cross-functional teams, and developed innovative programs for cleantech acceleration and adoption, growing Foresight into a nation-wide organization. Recognized as a leader in cleantech, both in Canada and internationally, Jeanette is a frequent speaker, media guest, and advisor to industry and government. Her leadership and work in the fight against climate change have been recognized through multiple prestigious awards, making her a driving force in the cleantech community.

Jeanette's Facebook page

@foresightcac on Instagram

Jeanette's Website

@ForesightCAC on X

Jeanette on YouTube

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

She has two Industrial Design degrees from IUST & Emily Carr & research collaborations with UBC, and lead researcher at TU Delft Netherlands. Design and science experience in Canada & Europe gives her a solid foundation in scientific methodologies & problem-solving. Her experience leading material development projects in brands, including Lululemon, gives her a deep understanding of innovative material implementation into existing industry processes. Her interdisciplinary mindset enables her to identify opportunities others may overlook, leading to breakthrough insights & advancements. Roya’s journey began with a passion for changing the world through design thinking and offering solutions to immediate problems of the time; however, her insatiable curiosity and desire to explore the world beyond design led her to embark on a remarkable scientific path.

@Lite_1.bio on Instagram

Roya's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

As a United Church minister and the VP of ESG for Tru Earth, one of Canada’s fastest-growing companies, Anita’s work and life are characterized by social justice, collaboration, and leaving the planet better than she found it. At Tru Earth, a Certified B Corp global household cleaning product company, Anita focuses on disrupting the CPG industry, eliminating household single use plastics, battling microplastics and donating earth-friendly products to organizations in need. Tru Earth has prevented 160 million plastic containers from being created and has donated 30 million of its environmentally friendly laundry detergent strips in just four years. Since September 2022, Anita has served on the Board of Directors of HOPE International Development Agency in Canada, where she brings her expertise in business and sustainability to support HOPE 's mission of empowering communities to overcome poverty and reach their full potential.

Anita's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

We also dive into the incredible work of the Marine Mammal Rescue Centre, where conservation meets compassion through the rescue, rehabilitation, and release of injured marine animals. It’s a powerful conversation about empathy, accessibility, and protecting ocean life—on land and at sea.

Originally from Quebec, Linda is the Manager of Community Outreach at the Vancouver Aquarium, Her focus is making the facility truly inclusive. Her journey began as Manager of Visitor Experience & Admissions for six years, and after helping reopen the Aquarium post-COVID, she transitioned into her current role. One of her proudest achievements is developing our Sensory Friendly Hours program, ensuring a welcoming space for all. With a background in tourism and aviation, she thrives on creating meaningful experiences. Married with no children, she is blessed with 25 wonderful "nibblings" who bring joy to her life.

Linda 's Facebook page

@vanaqua on Instagram

Linda 's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Gordon Holley is a Co-founder and Advisor at Humanity Financial Management Inc. As a CPA, CA for over 25 years, Gordon loves helping individuals and organizations that are striving to make the world a better place. In his role at Humanity Financial, Gordon observes the stress and anxiety produced by finances and financial reporting for many not-for-profit-organizations (NFPOs), charity board members, and senior staff. He excels at providing financial oversight to small to mid-size NFPOs and charities, to help them better manage their internal finances and financial budgeting and reporting. Ultimately, his company hopes to instill confidence and credibility in organizations by streamlining their internal financial management, so that they can focus their precious energies on their programs.

Gordon's Facebook group

Gordon's Facebook page

@gholley63 on Instagram

@gordonholley on X

Gordon's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

Jane Hope is a marketing professional with 20 years of experience in brand, content, experiential, digital and multichannel marketing. She currently serves as the director of marketing and communications for Modo Co-operative, a carshare. When she's not marketing, she spends her time reading, running, feasting on art of all kinds, and spoiling her cat.

Jane's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

With over 15 years of experience in leadership, mentoring, and strategic team development, I am the co-founder and Chief Growth Officer at Toast, a talent partner that works towards increasing gender diversity within the tech industry. As a Certified Change Practitioner and social innovation enthusiast, I bring a wealth of expertise in business process improvement, talent planning and strategies, digital transformation, and change management to Toast and its community of diverse and passionate women. My core value and mission is to make a difference by disrupting the status quo and inspiring people to think outside the box, reimagine the possible, and act like owners. I am a serial relationship builder, a savvy problem-solver, and an exclamation mark personality. I devote a great deal of my time coaching emerging leaders and building psychological safety in teams.

April's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

You can watch our episodes at YouTube

Thank you for tuning in to another episode of Up to So Good!

B Corps are for-profit companies that meet high standards for social and environmental performance, transparency, and accountability.They consider the impact of their decisions on all stakeholders, not just the shareholders.

Kristy O'Leary is an impact leader and Principal at Decade Impact, a consultancy that redefines success through societal impact. Raised in a corner store that served as a social enterprise, she believes in the power of business to create shared value. With a background in political science, film, media, fine art, and design thinking, Kristy started her career as a multimedia artist, using art to inspire climate action. She later transitioned to advertising and impact management consulting, helping businesses define their purpose and manage their impact. As a creative strategist, Kristy takes a holistic approach to identify challenges and develop innovative solutions. Since 2020, she has empowered over 150 companies through Decade Impact to achieve certifications like B Corp. Her work reflects her commitment to transforming capitalism into a force for good and driving social, environmental, and economic justice for a more equitable future.

Kristy on YouTube

@decadeimpact on Instagram

Kristy's Website

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

Thank you for tuning in to another episode of Up to So Good!

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

About Holly

Holly Xing graduated from University of British Columbia with a degree in Nutritional Sciences. She is a research and formulating scientist specializing in the innovation of food and beverage that deliver natural nootropics and adaptogens to improve brain and mental health. She is the co-founder and the Chief Wellness Officer of Eightbillion, a Certified B Corporation, which is part of the movement towards healthier humans, all Eight Billion of us on our beautiful planet.

Discount Code UPTOSOGOOD

Contact Holly

@eightbillionplanet on Instagram

Holly's Website

Holly on YouTube

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

Thank you for tuning in to another episode of Up to So Good!

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.

We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!

Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

Website

We're Up To So Good

Thank you for tuning in to another episode of Up to So Good!