In this episode, we cover:

• Why your packaging could be killing your product
• The 3 things you should prioritise every week on Amazon
• What a “good” profit margin actually looks like (and why most people get this wrong)

If you're selling on Amazon (or planning to), this one’s packed with practical advice you can apply straight away.

Key Takeaways

• Design your product AND packaging for e-commerce, not retail shelves
• Focus on revenue, ads, and inventory — everything else is secondary
• A 15–20% margin is solid for most Amazon businesses
• Growth often means short-term margin sacrifice

Chapters

00:00 – Question 1: Best Packaging for Amazon

Should you avoid glass? How to design packaging that actually survives the e-commerce journey.

07:46 – Question 2: What Should You Prioritise Each Week?

The 3 key areas every Amazon seller should focus on (and where to spend your time).

13:51 – Question 3: What Is a Good Profit Margin on Amazon?

Is ~18% good? What margins actually look like across categories.

Andy Jassy has dropped his annual shareholder letter.

But this one is different.

Amazon is making a $200 BILLION bet on AI…

And it could completely reshape the future of the platform.

In this episode, we break down:

• Why Amazon’s free cash flow is collapsing
• What this AI investment really means
• The risks the market is worried about
• And most importantly… how this affects YOU as a seller

Because here’s the reality:

If you sell on Amazon, you’re part of this bet whether you like it or not.

We also dive into:

• Payment delays and cash flow pressure
• Rising fees and ad spend
• The shift towards AI-driven operations
• Why sellers weren’t even mentioned in the letter

This isn’t just Amazon news.

This is where the platform is heading next.

00:00 Intro

01:00 What the shareholder letter actually says

03:00 Amazon’s free cash flow collapse explained

06:30 The $200B AI investment

10:00 Why the market is worried

13:30 What this means for sellers

16:30 Ads, fees and cash flow changes

18:00 Final thoughts

We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that completely miss the mark, to the growing use of AI in big brand ads.

We get into:

1. Why founder-led content is driving so much engagement right now
2. Why big brands struggle to replicate it
3. The problem with modern “story-first” ads that forget the product
4. Why some campaigns feel completely disconnected from reality
5. The rise of AI-generated ads and the backlash that comes with it
6. Whether AI is actually improving advertising or removing what makes it work

If you’re building a brand or working in marketing, this is a real look at what’s working right now — and what isn’t.

00:00 – Trying something new

01:30 – The GOOD: founder-led brands

06:30 – Why big brands can’t replicate it

10:00 – The BAD: ads that don’t sell anything

15:00 – Why storytelling can go wrong

18:30 – The UGLY: AI in advertising

24:00 – Coca-Cola AI ad breakdown

28:00 – AI vs real creative work

32:00 – Final thoughts

From click-through rate issues to visibility, relevance, and conversion blockers — we go listing by listing and give practical, no-fluff advice you can actually implement.

If you’ve ever wondered why your ads are getting impressions but no clicks, or how to compete against stronger listings, this one’s for you.

Drop your own listings in the comments (or via the link below) and we might review them in the next episode.

Chapters:

00:00 Introduction

02:15 Listing 1

06:40 Listing 2

11:05 Listing 3

16:20 Listing 4

21:10 Listing 5

26:00 Listing 6

30:30 Final Thoughts

Got a question or problem you want solving in the clinic?Submit it here: https://docs.google.com/forms/d/e/1FAIpQLSeN7rpkudA_T0IALgGdc5Kw91OceonqYwjnLueNj3fE9miGug/viewform?usp=sharing&ouid=116429926230531111521

One love.

AI is everywhere right now. Everyone’s talking about it. Everyone’s telling you to optimise for it.

But are we overthinking it?

We break down what AI actually is (and isn’t), why most of the conversation is being overhyped, and what that means for Amazon sellers right now.

We get into:

1. Why AI isn’t “intelligent” (and why that matters)
2. The real role of LLMs and what they’re actually doing
3. Whether AI is actually replacing jobs — or just making teams more efficient
4. The truth about Amazon’s Rufus and whether you should care yet
5. Why most sellers are focusing on the wrong things
6. What actually drives performance on Amazon (and why that hasn’t changed)

If you’re feeling like you need to “figure out AI” — this episode should bring you back to what actually matters.

If you’ve got thoughts on AI, Rufus, or where this is all heading - drop them in the comments. We’d love to hear your take.

00:00 – AI isn’t as smart as you think

02:30 – What AI actually is (and isn’t)

05:00 – Are we overhyping AI?

08:30 – Jobs, layoffs & the “AI excuse”

11:00 – Amazon Rufus: should you care?

13:30 – What actually works on Amazon

16:00 – The real takeaway: don’t chase hype

Episode Summary

In this episode of Upside, Ali and Zamir address the renewed pressure on global supply chains caused by escalating tensions in the Gulf. While the conversation acknowledges the human and regional impact of the situation, the focus remains on what businesses can practically do to protect themselves from disruption.

The discussion explores how geopolitical events can expose weaknesses in supply chains, particularly for companies manufacturing in Asia and shipping goods into Europe. Ali reflects on lessons learned during the early days of the COVID-19 pandemic, highlighting how easy it is to underestimate early warning signs of disruption. The key takeaway is that businesses should always be asking one simple question: how could this affect my supply chain, and what can I do now to mitigate the risk?

The hosts also examine how similar events have affected global trade in the past, from the Ever Given blockage in the Suez Canal to piracy concerns off the coast of East Africa. These events demonstrate how quickly shipping routes, transit times, and costs can change. If tensions persist, businesses may face rising oil prices and longer shipping times as vessels are forced to take alternative routes.

Rather than reacting impulsively, the conversation emphasises the importance of measured, strategic responses. Short-term fixes are often limited, but these disruptions provide valuable signals that businesses should use to strengthen their operations. This could include building more resilient supply chains, diversifying product ranges, or selling across multiple markets to reduce exposure to regional disruptions.

The episode also discusses the challenge of diversifying manufacturing locations. While sourcing outside China has become a common strategy in recent years, Ali notes that China’s manufacturing infrastructure remains difficult to replicate in many sectors. As a result, businesses may find it easier to diversify product categories or supplier relationships rather than completely relocating production.

Ultimately, the key message of the episode is that disruptions are inevitable. Businesses that survive and grow are those that treat these events as signals to build resilience rather than reacting with panic.

Key Takeaways

1. Geopolitical events can expose hidden vulnerabilities in global supply chains.
2. Disruptions affecting shipping routes may lead to increased costs and longer delivery times.
3. Businesses should avoid knee-jerk reactions and instead focus on measured, strategic responses.
4. Diversifying suppliers, product ranges, or markets can help hedge against regional disruptions.
5. China remains difficult to replace as a manufacturing hub, so diversification strategies may need to focus elsewhere.
6. Long-term resilience comes from building redundancy into supply chains and business operations.

What’s Covered in This Episode

The episode kicks off with a common but frustrating problem: getting locked out of Seller Central after changing the phone number linked to two-factor authentication. Ali and Zamir explain why this can happen and share a workaround many sellers overlook. Instead of relying solely on Seller Support, they suggest contacting Amazon through the customer account side, which often has more responsive support and can help restore access faster. They also highlight the importance of using an authenticator app rather than SMS codes as your primary two-factor authentication method.

The discussion then moves into advertising performance and click-through rates. A listener asks why their campaigns are generating impressions and top-of-search placements but still producing a very low CTR. The team breaks the issue down into three areas: what customers see on the search results page, keyword relevance, and advertising settings. They emphasise that CTR is influenced by multiple factors including price, reviews, delivery promise, images, promotions, and status badges like Amazon’s Choice or Best Seller. They also discuss how bid adjustments can help increase top-of-search visibility, which ultimately improves the likelihood of getting clicks.

Another listener asks about managing auto campaigns that generate strong revenue but relatively low CTR. The team explains how Amazon uses auto campaigns to distribute traffic across a wide range of search terms, often at lower CPCs. Rather than shutting them down, they recommend using auto campaigns as keyword discovery tools, while adding negatives to avoid overlap with manual campaigns. They also address the misconception around “good” CTR benchmarks, encouraging sellers to compare their performance against competitors using tools like Amazon Brand Analytics to understand market averages.

Finally, the episode tackles a tricky situation where a product appears live and in stock in Vendor Central but does not show up in search results. Ali and Zamir walk through several potential causes including stock levels, delivery location settings, listing suppression, miscategorisation, missing images, or new listings that have not yet fully indexed. They recommend checking inventory availability, verifying postcode delivery settings, reviewing images and category placement, and consulting account health notifications before escalating to Vendor or Seller Support.

Key Takeaways

1. Two-factor authentication issues: Use Amazon customer support routes if Seller Support cannot resolve login problems.
2. Use authenticator apps: SMS authentication can fail, especially when travelling.
3. CTR depends on many factors: Price, reviews, images, delivery promises, and badges all influence clicks.
4. Focus on relevance first: Broad keywords may generate impressions but not meaningful engagement.
5. Auto campaigns are discovery tools: Use them to find keywords, then move strong performers into manual campaigns.
6. Benchmark against your category: Market CTR averages vary widely by product type.
7. Search visibility issues: Check stock levels, delivery location, category placement, images, and indexing delays.

To submit your own question for a future E-commerce Clinic, check the link in the description and the team may tackle it in a future episode.

From solving national-scale infrastructure problems to biohacking sleep and recovery, this conversation bridges technology, entrepreneurship, and performance in a way few episodes have.

What’s Covered in This Episode

The episode opens with Umar’s origin story. Initially pushed into computer science despite a passion for psychology and biology, he eventually built a career spanning networking, telecommunications, SaaS, IoT museums, retail business intelligence systems, and foundational Shopify integrations in Pakistan.

After early failures including an education ERP platform that collapsed due to market misalignment, Umar learned a critical lesson: build with the customer, not just for the solution. That pivot led to solving real merchant problems in payments, logistics, and infrastructure, effectively enabling Shopify to function locally. By 2019, his company had become the largest e-commerce technology service provider in the country.

From there, the discussion moves into building:

1. Ginko Omni Channel, launched just before COVID, which scaled rapidly as retailers were forced online
2. Unum Pay, a unified payment system integrating multiple banks and BNPL into one platform
3. The philosophy of solving hard problems so well that marketing becomes unnecessary

But the episode takes a deeper turn.

Despite two decades in technology, Umar reveals his true passion has always been human potential. From being a national Wushu champion at 17 to coaching bodybuilding, his long-term fascination has been optimisation of the body and mind.

Now, he is building a health optimisation platform combining:

1. Wearable data
2. Blood biomarkers
3. Nutrition tracking
4. Movement metrics
5. AI-driven insights

The goal is a unified system that helps people optimise recovery, performance, and longevity without needing constant clinical oversight.

The final section becomes a masterclass in practical health optimisation, particularly for high-stress e-commerce operators.

Key Takeaways

Entrepreneurship & Growth

1. Solve real problems: Focus on pain points, not product ideas.
2. Test incrementally: Build in modules and validate early.
3. Infrastructure wins long-term: Foundational systems create ecosystems.
4. Marketing becomes easier when the problem is painful enough.

Health & Performance

1. Sleep is the foundation: 9pm to 1am is peak recovery time.
2. Carbohydrate reduction improves metabolic stability.
3. Movement is essential, but walking is not exercise.
4. Stress should peak in the morning, not the evening.
5. Avoid screens and high cognitive load before sleep.
6. Breathing techniques improve HRV and recovery.
7. You do not need an alarm clock if your circadian rhythm is aligned.

A powerful underlying message runs throughout the episode:

We obsess over optimising ads, funnels, and conversions. But how often do we optimise ourselves?

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The episode opens with rapid fire questions that immediately set the tone. Rafay challenges founders to stop obsessing over traffic as a vanity metric and instead focus on conversion rate optimisation. The message is clear: driving more visitors to a page that does not convert is wasted budget.

The discussion then moves into the structural differences between Amazon and owned platforms such as Meta, Google, and Shopify. Rafay explains why growth cannot operate in silos. Paid acquisition, landing page optimisation, retention flows, and lifecycle marketing must function as one connected system.

A central theme is funnel integrity. If advertising is strong but the landing experience is weak, performance suffers. If customers convert but there is no retention mechanism in place, value leaks from the business. Rafay outlines how brands should think beyond acquisition and build proper systems for upsell, cross-sell, and repeat purchase.

The team also explore the current state of digital channels, including why TikTok may be overestimated by some brands, and why AI will fundamentally reshape performance marketing in 2026. Rather than treating AI as hype, they frame it as an operational necessity that will influence targeting, automation, and creative output.

Throughout the episode, the underlying message is consistent: whether operating on Amazon or through owned channels, sustainable growth comes from understanding the full customer journey and optimising every stage of it.

Key Takeaways

1. Traffic is not the objective: Conversion rate drives profitability.
2. CRO is undervalued: Optimising what you already have often beats spending more.
3. Funnels must be connected: Acquisition, experience, and retention are inseparable.
4. Channel hype can mislead: Not every trending platform deserves budget.
5. AI is not optional: Brands must prepare for automation-led marketing in 2026.
6. Amazon and DTC can coexist: Integration, not competition, creates stronger growth.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The episode centres around a set of creative business concepts aimed at individuals looking to launch something practical and scalable. Ali outlines several ideas that sit at the intersection of creativity and commerce, while Zamir and the team stress-test each one in real time.

One standout concept is the ‘30 and 30 Art Kit’, inspired by the popular social media challenge where artists create 30 pieces in 30 days. The idea focuses on bundling essential supplies into a simple, ready-to-go kit targeted directly at that audience. The discussion covers sourcing, positioning, pricing, and how to reach niche communities through targeted advertising.

The team also explore additional concepts including print-on-demand poster businesses, customisable colouring books, and even fruit moulding kits for decorative purposes. While some ideas are playful, the strategic theme remains consistent: test fast, validate quickly, and avoid heavy inventory risk.

A core principle throughout the episode is speed. Rather than spending months perfecting an idea, the group advocate for rapid execution to gauge demand. In fast-moving markets, especially those driven by social media trends, agility is more valuable than perfection.

The episode closes with a broader reflection on creative entrepreneurship, encouraging listeners to experiment with ideas, embrace iteration, and treat business like a series of tests rather than one big bet.

Key Takeaways

1. Low risk first: Test ideas without heavy inventory or major financial commitment.
2. Trend awareness matters: Emerging social media movements can reveal untapped demand.
3. Speed beats perfection: Launch quickly, gather feedback, and refine.
4. Niche targeting works: Clear audience focus improves advertising efficiency.
5. Creative businesses scale: Print-on-demand and kit models reduce overhead while maximising flexibility.
6. Iterate constantly: Treat every idea as an experiment, not a finished product.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir begin by comparing the shared origins of Next and Argos as catalogue retailers, before unpacking how their strategies diverged over time. While both businesses faced similar market pressures, Next took a fundamentally different approach to planning, investment, and customer understanding.

A central theme of the discussion is leadership. Under Simon Wolfson, Next adopted a disciplined, long-term mindset focused on financial control, infrastructure investment, and managing shareholder expectations. Ali and Zamir explain how this allowed the business to prioritise sustainable growth rather than short-term performance.

The conversation then turns to ownership and control. Next’s end-to-end grip on its brand, supply chain, and inventory is highlighted as a major competitive advantage, particularly in fashion retail where speed, returns, and margin control are critical. This contrasts sharply with Argos, which struggled with flexibility and operational constraints.

Ali and Zamir also examine Next’s customer-centric execution, from efficient returns and stock management to personalised marketing and range expansion that has evolved alongside its customer base. They discuss how early investment in infrastructure and technology positioned Next to respond quickly during key moments, including the shift in consumer behaviour during the pandemic.

The episode closes with a broader reflection on what Next’s success teaches modern retailers. Clear strategy, long-term planning, and genuine customer understanding remain essential, even as channels and technologies continue to change.

Key Takeaways

1. Long-term thinking wins: Next prioritised sustainable growth over short-term financial cycles.
2. Leadership matters: Simon Wolfson’s disciplined approach shaped culture, strategy, and execution.
3. Control creates flexibility: Owning brand and supply chain enables faster, smarter decision-making.
4. Infrastructure is an advantage: Early investment in systems and technology paid off during periods of disruption.
5. Customer understanding drives growth: Next has grown alongside its customers, adapting ranges and experiences over time.
6. Retail can still win: Traditional retailers can thrive if strategy, execution, and discipline align.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The episode opens with a simple but recurring theme: knowing your brand and knowing who you are targeting. Dax explains why clarity at this level directly shapes performance across the funnel, from awareness through consideration and ultimately purchase. Rather than overcomplicating strategy, he stresses the importance of understanding who you are speaking to and why they are buying in the first place.

Dax shares his background moving from traditional sales roles into major FMCG environments, outlining how early exposure to customer interaction shaped his approach to e-commerce. He reflects on the importance of autonomy, explaining why freedom to make decisions, learn quickly, and adapt has been central to his career progression.

The discussion moves into how e-commerce differs from traditional retail, particularly the visibility of data. Dax highlights how online channels allow brands to see exactly what is working and what is not, removing the ability to hide behind assumptions. Conversion rate, pricing, and promotion mechanics are explored as key signals that guide decision-making.

Ali, Zamir, and Dax also dive into brand positioning and growth strategy, using real examples from the drinks industry. They discuss how licensing, diversification, and creating multiple customer touchpoints can build brand awareness beyond a single product or channel. Dax explains why growth is not just about volume, but about placing the brand in the right moments of the customer journey.

The conversation closes with practical advice for brand managers and founders, particularly those looking to launch or scale in competitive categories. Dax shares lessons on speed, supply chain control, testing with small volumes, and focusing on what customers say rather than personal opinion. Throughout the episode, the message is consistent: data, discipline, and customer understanding drive sustainable success.

Key Takeaways

• Know your brand and your customer: Clear targeting directly impacts funnel performance and conversion.
• Keep the funnel simple: Awareness, consideration, and purchase are enough when understood properly.
• Data removes guesswork: E-commerce exposes what works and what does not in real time.
• Autonomy matters: Freedom to act and adapt enables faster growth and better outcomes.
• Conversion beats traffic: Sending more people to a page means nothing without relevance.
• Test, learn, iterate: Small runs, fast feedback, and customer response should guide decisions.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir open with a breakdown of former President Trump’s proposed 10 percent tariff on goods traded between the UK, the US, and parts of Europe. They discuss how such a move would increase the cost of trading into the US and why the impact would be felt very differently depending on the size and structure of a business. While larger organisations may be able to absorb or offset these costs, smaller brands and manufacturers could face difficult decisions around pricing, margins, and supply chains.

The conversation then moves to TikTok and its growing influence in e-commerce. Ali and Zamir explore how the platform is shifting its focus towards larger brands, strengthening anti-fraud measures, and positioning itself as a serious player in social commerce rather than just a media channel. They discuss what this means for brand strategy, advertising, and the future of consumer discovery.

They also examine Amazon’s Project Starfish and the implications it has for affiliate marketing and brand transparency. The discussion raises concerns around how Amazon can use AI to create listings and capture affiliate revenue from direct-to-consumer sales, often without brands being fully aware. Ali and Zamir question what this means for brand control, attribution, and trust within the wider Amazon ecosystem.

The episode closes with a reflection on the resilience of traditional retail, highlighting the continued success of UK high street retailer Next. Ali and Zamir discuss how adaptability, operational discipline, and a clear understanding of customers have allowed some legacy retailers to thrive despite ongoing disruption.

Key Takeaways

• Tariffs raise costs: A proposed 10 percent tariff could significantly increase the cost of trading into the US.
• Small businesses feel it most: Larger brands may absorb tariff costs more easily than smaller manufacturers.
• TikTok is evolving fast: The platform is actively courting bigger brands and strengthening its commerce offering.
• Affiliate transparency questioned: Amazon’s Project Starfish raises concerns around attribution and brand control.
• Retail is not dead: Businesses like Next show that traditional retail can still succeed through adaptation and focus.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir begin by discussing how Amazon’s operational priorities are changing and what that means for sellers. They explore the increasing likelihood that organic traffic will continue to decline, pushing brands towards greater reliance on paid media to maintain visibility and momentum.

The conversation then turns to paid traffic and why this shift may not be entirely negative. With improved targeting and data-driven optimisation, Ali and Zamir explain how cost per click could stabilise or even reduce for sellers who understand how to work with Amazon’s systems rather than against them.

Looking ahead to 2026, the episode examines the growing influence of artificial intelligence across Amazon’s infrastructure. From inventory forecasting and demand planning to operational efficiency, AI is expected to allow Amazon to scale without matching increases in cost, reshaping the competitive landscape for sellers.

They also discuss the potential emergence of more advanced pricing strategies, including dynamic pricing models powered by real-time data and automation. The episode closes with a clear message: sellers who remain flexible, data-led, and willing to adapt will be best positioned to thrive in a more complex and competitive marketplace.

Key Takeaways

• Organic reach is changing: Sellers should expect continued pressure on organic visibility and plan accordingly.
• Paid traffic becomes essential: Greater reliance on advertising will require smarter targeting and optimisation.
• CPC may stabilise: Improved relevance and consumer targeting could help control rising ad costs.
• AI reshapes operations: Automation and intelligence will drive efficiency across inventory and fulfilment.
• Future pricing evolves: Dynamic pricing strategies may become more common as data capabilities advance.
• Adaptability wins: Sellers who embrace change and plan strategically will stay competitive.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir begin by introducing the concept of the “itch”, the genuine customer problem that creates demand in the first place. They explain why products built around clear pain points stand a far better chance of success than those driven purely by personal interest or trend chasing.

The conversation then moves into the realities of market alignment. Pricing, perceived quality, and advertising feasibility are all discussed as non-negotiables that must be considered early. The pair highlight how certain product categories, such as restricted or heavily regulated items, can face major barriers to scale regardless of demand.

They walk through how to analyse the competitive landscape properly, using customer reviews, sentiment analysis, and marketplace data to uncover gaps that competitors are failing to address. This data-led approach helps define product specifications and avoids building something the market does not want.

The episode also covers the importance of planning. Ali and Zamir stress the need to set clear budgets, understand manufacturing options, and evaluate suppliers before committing capital. They emphasise that strong preparation reduces risk and creates flexibility once a product is live.

Throughout the discussion, the message remains consistent: passion alone is not enough. Successful product launches are built on research, realism, and a clear understanding of how the product will be positioned, priced, and promoted.

Key Takeaways

1. Start with the itch: Every product should solve a clear and meaningful customer problem.
2. Let data lead: Market research and competitive analysis should shape product decisions.
3. Quality matters: Cutting corners on quality undermines long-term value and brand trust.
4. Advertising feasibility is critical: Products that are easy to advertise and compliant scale faster.
5. Plan before you build: Budgets, suppliers, and constraints must be defined early to reduce risk.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir start by revisiting Argos at its peak in the 1980s and 1990s, when the catalogue was a fixture in almost every British household. They discuss how Argos was, in many ways, ahead of its time, combining physical stores with centralised stock and rapid fulfilment long before omnichannel retail became a buzzword.

The conversation then moves into the mid-2000s, when Argos still held significant market share but began to lose momentum. Ali and Zamir argue that while the business continued to perform on paper, it became overly focused on short-term financial cycles rather than long-term customer experience and infrastructure investment.

They compare this approach to Amazon’s relentless focus on fulfilment, convenience, and customer trust, explaining how Amazon’s long-term mindset allowed it to compound advantages over time. In contrast, Argos struggled to evolve its proposition quickly enough as consumer expectations changed.

The episode also touches on Argos’s acquisition by Sainsbury’s and how being absorbed into a larger corporate structure further limited its strategic flexibility. Ali and Zamir reflect on what Argos still represents today and whether there was a different path it could have taken in a rapidly transforming retail landscape.

Key Takeaways

1. A household name: The Argos catalogue was once a staple in nearly every UK home.
2. Early innovator: Argos pioneered an early form of omnichannel retail decades before it became mainstream.
3. Lost momentum: A focus on short-term financial performance came at the expense of long-term growth.
4. Amazon raised the bar: Faster fulfilment and deeper customer focus reshaped retail expectations.
5. Corporate constraints: The Sainsbury’s acquisition narrowed Argos’s strategic options.
6. Lessons for today: Long-term thinking and adaptability are essential in fast-moving markets.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The episode opens with a clear message: Q4 is not something you review and move on from. Ali and Zamir explain why Q4 data should feed directly into planning for the next year, covering everything from cash flow and stock to creative direction and execution.

The conversation then shifts to the importance of brand fundamentals. Will and Leon stress that knowing who you are targeting, and why, is the foundation for every creative and marketing decision. Once brand direction is clear, everything else flows more easily, from photography and video to Amazon listings and wider content creation.

The team also reflect on highlights from 2025, including international events, major milestones, and the growth of a global team. These moments lead into a broader discussion about culture, resilience, and the internal mantra of being comfortable with uncomfortable.

A significant portion of the episode focuses on artificial intelligence in creative work. Will shares how tools like Adobe are integrating AI to remove time-consuming tasks while preserving human creativity. The group agree that AI should be used as an accelerator, not a replacement, helping teams move faster without losing judgement or taste.

The episode closes with practical advice for anyone planning for 2026. From revisiting listings with fresh eyes to shipping imperfect work rather than overthinking, the message is clear: review the basics, use data intelligently, embrace new tools, and keep moving forward.

Key Takeaways

1. Q4 planning starts now: October, November, and December data should immediately inform future strategy and forecasting.
2. Brand clarity comes first: Knowing your audience and purpose makes creative and marketing decisions far easier.
3. Use AI as a tool: AI should speed up workflows and remove friction, not replace human creativity.
4. Fresh eyes matter: Stepping back and revisiting fundamentals often reveals missed opportunities.
5. Ship and learn: Progress comes from action, not perfection. Build momentum and refine as you go.
6. Culture drives performance: Teams that embrace challenge and growth create long-term success.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir begin by examining the estimated cost of Brexit to the UK economy, which they suggest is now running at around £100 billion per year, equivalent to roughly 4 to 5 percent of GDP. They discuss how these losses are not abstract figures but real costs felt most acutely by small and medium-sized businesses through increased bureaucracy, reduced trade efficiency, and lost growth opportunities.

The conversation then turns to Amazon’s recent decision to reduce certain fulfilment fees, particularly in apparel. While this move may appear positive on the surface, Ali and Zamir argue it is largely aimed at competing with ultra-low-cost platforms such as Temu and Shein, potentially benefiting overseas sellers while placing further pressure on UK-based brands already operating on tight margins.

They also reflect on the latest budget announcement, expressing frustration at the lack of meaningful support for small businesses. The discussion highlights ongoing policy gaps, including delays around the removal of the de minimis threshold, which continue to disadvantage domestic sellers.

Throughout the episode, Ali and Zamir connect these themes to a broader concern that small businesses remain central to the economy yet consistently neglected in policymaking, raising serious questions about long-term sustainability and growth.

Key Takeaways

• Brexit’s ongoing cost: The UK economy is estimated to be losing around £100 billion annually as a result of Brexit.
• SMEs feel the impact most: Increased admin and reduced trade opportunities are hitting smaller businesses hardest.
• Amazon fee cuts are strategic: Reduced fulfilment fees appear designed to compete with Temu and Shein rather than support UK sellers.
• Budget disappointment: The latest budget offers little to no relief for small businesses.
• De minimis delays matter: Continued uncertainty around thresholds is creating further strain for UK-based sellers.
• Policy neglect persists: Small businesses are vital to the economy but remain under-supported by government decisions.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir begin by challenging the common misconception that advertising on Amazon is simply a matter of increasing bids. They explain that ads only work when your objectives align with Amazon’s own incentives, which are built around revenue, relevance and customer satisfaction.

The conversation highlights the intricate link between paid and organic performance, showing how strong advertising signals can lift your organic rankings by proving to Amazon that your listing converts and meets customer intent.

They walk through the key metrics that sellers must understand, including click-through rate, conversion rate and cost of sale, and explain why each one reveals something critical about both your listing quality and your ad effectiveness.

The episode also touches on market volatility and competitive dynamics, stressing that advertisers must adapt to shifting demand, rising costs and seasonal changes. Finally, Ali and Zamir outline practical strategies for building campaigns that work with Amazon’s system rather than against it, ensuring long-term efficiency and growth.

Key Takeaways

• Bidding is not enough: Advertising success depends on strategy, relevance and alignment with Amazon’s incentives.
• Ads boost organic ranking: Strong paid performance signals to Amazon that your listing deserves higher organic placement.
• Amazon profits twice: The platform earns from clicks and conversions, shaping how ads are prioritised and shown.
• Metrics matter: CTR and CVR reveal the strength of both your advertising and your listing.
• Adaptation is essential: Market shifts require constant optimisation and informed decision-making for sustainable results.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The trio begin by stressing the importance of building a listing that is capable of converting before spending a single pound on traffic. They explain why titles, bullets, descriptions and, most importantly, images must all work together to communicate value in a way that resonates with customers.

They delve into customer psychology, highlighting that benefits should always take priority over features if sellers want to connect with buyers on an emotional level. Ali, Zamir and Leon share real examples from their work with brands of all sizes, showing how subtle shifts in messaging and structure can dramatically improve results.

A major focus is placed on imagery, which they describe as the most influential component of any listing. They outline how each image should communicate a single clear benefit and why a mobile-first approach is essential now that most shoppers browse on their phones.

The discussion also covers the role of AI and data analytics in understanding customer behaviour. By analysing search terms, click patterns and competitor insights, sellers can adapt their listings to meet customer needs in real time and stay ahead in a crowded marketplace.

The episode concludes with a call for a more disciplined, data-driven approach to listing optimisation, encouraging sellers to put in the groundwork before investing in ads or external traffic.

Key Takeaways

• Optimise before advertising: A listing must be capable of converting before any traffic is driven to it.
• Know your customer: Understanding customer psychology is the foundation of effective listing creation.
• Images drive conversions: Visuals should be benefit-led, mobile-friendly and strategically sequenced.
• Mobile first matters: Most shoppers browse on their phones, so listings must be designed for smaller screens.
• Use data and AI: Analytics tools help reveal what customers want, helping sellers refine listings with accuracy.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir open the conversation by defining AI slop, the growing volume of content created by artificial intelligence that lacks substance, insight or usefulness. They discuss how this phenomenon is becoming increasingly common across platforms and how it is already diluting the quality of information online.

The discussion widens to the economic risks associated with unchecked AI development, including the troubling concentration of power within a handful of major corporations. The pair compare these dynamics to historic economic bubbles, raising concerns about potential market distortions and the vulnerability of smaller businesses.

They examine the need for modern regulatory frameworks that evolve alongside AI, stressing that governments must understand and address the consequences of automation and algorithmic content production. Without intervention, the future risks being shaped by a limited number of dominant players.

The episode also touches on broader societal concerns, including environmental impact, resource consumption and the ethics surrounding the widespread use of AI. Ali and Zamir argue that both ecological responsibility and technological oversight must be taken seriously if we hope to build a sustainable and equitable future.

Key Takeaways

• AI slop is rising: Low value AI generated content is flooding the internet and diminishing the quality of information.
• Power is concentrating: A small group of corporations holds increasing control over AI development and its economic impact.
• Market risks are growing: The current trajectory mirrors past economic bubbles and may lead to distortions in the digital economy.
• Regulation is essential: Policymakers must keep pace with AI or risk losing control of key societal systems.
• Ethical and environmental concerns remain urgent: AI development must be balanced with ecological responsibility and moral oversight.
• Collective vigilance matters: Society must question, challenge and guide the direction of AI before it shapes the future without accountability.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali and Zamir break down their experience testing Amazon’s latest AI tool, designed to help sellers generate product images and copy. What they find instead is a frustratingly basic system that lacks the quality, creativity and usability required to make a meaningful impact for sellers.

Ali voices particular disbelief, questioning how a company at the forefront of global e-commerce could deliver something so poorly executed. He argues that the tool reflects a deeper issue within Amazon: a growing disconnect between the company’s technological ambition and its understanding of what sellers actually need.

Zamir expands on the missed opportunity, pointing out that while AI-driven content generation has huge potential, Amazon’s implementation feels rushed and underdeveloped. The pair compare it to existing third-party tools that already outperform Amazon’s offering in both image generation and copy quality.

The discussion closes with a reflection on what this misstep says about Amazon’s approach to innovation and how sellers can continue to stay ahead by using better-performing alternatives already available in the market.

Key Takeaways

• Amazon’s AI tool disappoints: The new content generator fails to deliver usable imagery or effective copy for sellers.
• A missed opportunity: Despite its scale and resources, Amazon’s tool lacks innovation and polish.
• User needs overlooked: The product feels detached from the realities of how sellers create and optimise listings.
• Copy still matters: Concise, conversion-driven copy remains essential, and this tool fails to produce it.
• Better options exist: Third-party tools continue to outperform Amazon’s own offering across quality and functionality.
• Innovation gap revealed: The release highlights a disconnect between Amazon’s technological potential and its practical delivery.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

In this episode of Upside, Ali & Zamir sit down with Sameed Naviwala, CEO of Bumble Towels, to unpack how he built an eight-figure e-commerce brand from nothing. From starting with zero capital to becoming a recognised name in online retail, Sameed’s story offers a grounded look at what it really takes to succeed on Amazon and beyond.

What’s Covered in This Episode

Ali & Zamir explore Sameed’s entrepreneurial journey, tracing his path from early setbacks to scaling Bumble Towels into a thriving e-commerce brand. Sameed reflects on the lessons learned along the way, emphasising the importance of self-awareness, humility, and setting ego aside to recognise weaknesses and improve decision-making.

The discussion delves into the realities of scaling an Amazon business, from managing inventory and cash flow to balancing investment risk with long-term stability. Sameed shares how he navigated moments of uncertainty, learned to adapt to changing market conditions, and found success through consistent focus on product quality and customer experience.

Together, they explore how the direct-to-consumer model deepens brand connection, and why staying relevant in a crowded marketplace requires constant innovation and discipline. The conversation also touches on financial literacy, the hidden dangers of over-diversification, and the systems that support sustainable growth.

This episode blends practical insight with real entrepreneurial grit — a must-listen for anyone looking to build something lasting in the world of e-commerce.

Key Takeaways

• Start small, think big: Sameed built Bumble Towels from zero capital to eight figures by focusing on consistency and discipline.
• Self-awareness drives growth: Recognising weaknesses and setting aside ego are essential to improving business strategy.
• Inventory control is everything: Managing stock levels prevents cash flow strain and ensures steady growth.
• Know your market: Understanding customer needs and adapting to trends is key to long-term success.
• Brand before expansion: Building a brand that resonates creates differentiation in competitive spaces like Amazon.
• Balance risk and reward: Sustainable growth comes from calculated investment, not reckless scaling.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The discussion opens with Ali voicing concerns about the potential exploitation and concentration of power as AI capabilities advance faster than most governments can regulate. He warns that the next wave of tools could outstrip our ability to manage them responsibly.

Zamir shares his take on the opportunities these innovations bring, particularly within marketing, content creation, and automation. Tools like Sora 2 and Nanobanana showcase how AI can now generate hyper-realistic video and image content at a fraction of the cost — a major leap for creators and brands.

As the conversation deepens, they examine the ethical and economic implications of this shift, including the potential for job displacement, inequality, and the growing dominance of a few mega-corporations. Both hosts agree that while AI offers unprecedented opportunities for entrepreneurs, it also demands heightened awareness, adaptability, and moral responsibility.

The episode closes on a reflective note, considering how society might react to a future shaped by AI — and whether, in a hyper-automated world, people will begin to seek more authenticity, creativity, and human connection.

Key Takeaways

• AI is evolving at breakneck speed: The emergence of Sora 2 and Nanobanana demonstrates how rapidly generative technology is advancing.
• Regulation lags behind innovation: The pace of AI development may outstrip policymakers’ ability to ensure ethical and responsible use.
• Power is concentrating: A handful of tech giants now control the future of AI, raising concerns over fairness and accountability.
• Business opportunity meets ethical risk: Entrepreneurs must embrace innovation while safeguarding integrity, privacy, and equity.
• Workforce disruption is inevitable: As automation grows, proactive retraining and adaptation strategies are essential.
• A shift towards authenticity: As AI becomes more pervasive, genuine human creativity and storytelling may become even more valuable.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali & Zamir dissect the implications of the FTC’s $2.5 billion fine, exploring what it means for Amazon’s governance, consumer trust, and the wider e-commerce ecosystem. They discuss how this decision signals a tightening regulatory environment, particularly in the United States, where scrutiny over marketing and data practices continues to grow.

The discussion then turns to the mounting costs of doing business on Amazon, including increased FBA storage and shipping fees ahead of the critical Q4 period. The pair offer perspective on how sellers can manage profitability when expenses are rising faster than demand.

They also examine the latest VAT and tax regulation updates, from HMRC’s revised guidance in the UK to new compliance measures in Canada, outlining what international sellers need to know to stay on the right side of the law.

Finally, the episode explores TikTok Shop’s new policies aimed at penalising repetitive and AI-generated content, considering how these rules might reshape discoverability, creativity, and the opportunity for smaller creators. The conversation closes with a look at Amazon’s newest device launches and AI advancements, particularly Alexa’s next evolution — a glimpse at where Amazon is heading beyond retail.

Key Takeaways

• Record fine for Amazon: The FTC’s $2.5 billion penalty marks a turning point in how regulators hold e-commerce giants accountable for misleading practices.
• Rising FBA fees: Increased storage and shipping costs during Q4 will squeeze margins; strategic inventory planning is key.
• VAT and tax changes: New regulations across multiple markets, including the UK and Canada, demand closer compliance monitoring from sellers.
• TikTok tightens standards: The platform’s new penalties for repetitive or low-quality content are reshaping creator strategies.
• Innovation continues: Amazon’s latest Alexa updates reflect its push towards more intelligent, AI-driven devices.
• Regulatory shift: The FTC’s move signals a broader trend towards stricter oversight of digital commerce globally.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

When AWS goes down, so does a huge portion of the internet. Ali, Zamir, and Danu dive into the scale of the outage, explaining how AWS powers roughly 30% of all online services and why this concentration of control raises questions about resilience and risk.

Danu breaks down the technical side, including DNS failures and the cascading effects that occur when one system falters inside a massive network. The team then looks at the business impact, from halted sales and frustrated customers to the growing importance of redundancy, backup planning, and cyber insurance.

The conversation also highlights Amazon’s communication during the crisis and what it revealed about transparency in tech giants. The trio close with practical takeaways for sellers and digital businesses on how to diversify infrastructure and build systems that can withstand future shocks.

Key Takeaways

• AWS runs the internet: Around 30% of global digital infrastructure relies on AWS, making outages widely disruptive.
• Sales standstills: During the outage, customers struggled to complete Amazon purchases, showing how dependent commerce is on one system.
• Redundancy is essential: Businesses must invest in failover systems and disaster recovery plans to protect operations during downtime.
• Amazon’s response: Transparent communication helped restore trust, offering a case study in effective crisis management.
• Diversify or risk exposure: Relying on one cloud provider increases vulnerability; multi-cloud strategies and cyber insurance reduce risk.
• Old tech, new problems: The discussion highlights DNS as a potential weak point and stresses the need for continuous infrastructure updates.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Ali & Zamir break down the anatomy of Q4, from the ripple effect of Prime Day through to the run-up to Christmas. They highlight how shopper intent shifts week by week, why ad costs climb, and how smart brands use data and timing to stay ahead.

The pair dig into common misconceptions, from over-stocking and panic discounting to mistimed campaigns, explaining how these mistakes can erode margin and momentum. They also discuss fulfilment and delivery readiness, noting how small operational gaps can have outsized effects during peak season.

Throughout, the focus stays on strategy: building sustainable growth rather than chasing short-term spikes, understanding when to push, and when to protect profitability.

Key Takeaways

• Q4 is make or break: Some sellers generate up to 60% of annual revenue in this period, making preparation critical.
• Understand intent cycles: Shopper behaviour fluctuates across the quarter; align campaigns with peaks in demand.
• Don’t overspend on ads: Rising CPCs can eat into profit. Focus on timing and targeting, not just spend.
• Stock smartly: Balance availability with sell-through. Avoid over-buying that ties up cash flow after peak.
• Fulfilment readiness matters: Delivery delays can cost more than missed sales; plan logistics early.
• Profit beats volume: Prioritise margins and efficiency over chasing record sales days.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Once seen as an exclusive sales holiday, Prime Day has evolved into a twice-yearly event that some argue has lost its edge. Ali & Zamir trace its roots back to 2020, when Amazon introduced an October edition to offset supply chain disruptions, a move that has since become a fixture in the retail calendar.They explore why shoppers’ trust in deal days has waned, and how consumer behaviour has shifted toward early gifting, especially for men’s products, based on sales data trends. The discussion also turns to the sellers’ side: how brands that didn’t participate can still extract value from Prime Day by analysing category spikes, testing promotions, and using data to inform Q4 strategy.Throughout, they question whether these orchestrated shopping frenzies truly deliver savings or simply reshape buying patterns, and how savvy sellers can turn the hype to their advantage.

Key Takeaways

• Prime Day fatigue is real: The twice-yearly format has diluted excitement and increased consumer skepticism.
• A pandemic invention: The October edition began in 2020 as a logistical fix and became a permanent retail play.
• Early holiday momentum: Data shows Prime Day gift purchases skew male-heavy, hinting at emerging shopper trends.
• Missed Prime Day? No problem: Use Q4 promotions to gather data, benchmark competitors, and prepare for next year.
• The illusion of savings: Many discounts are relative to inflated prices; smart shoppers and sellers read the fine print.
• Sales spikes ≠ growth: A strong Prime Day does not always translate into higher monthly revenue; context is everything.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

Design isn’t decoration—it’s performance. Will breaks down how shoppers actually buy on Amazon (hint: they scan images first), and how to build listings that meet customer needs at a glance. You’ll learn how to structure image galleries for CTR and conversion, which USPs deserve top billing, why fonts and readability matter more than you think, and how A+ content and Stores add legitimacy and lift. The crew also debates where AI helps (speed, mockups, concepting) vs. where human judgment still wins (taste, brand feel, emotional resonance). Plus: good/bad/ugly design examples, the danger of being slavishly on-brand, and why constant A/B testing beats opinion.

Key Takeaways

• Win the click with Image #1: Treat the main image as a CTR asset. Make the variant/type instantly clear (e.g., beans vs. ground; espresso vs. filter) to attract the right traffic.
• Sequence images 2–9 for conversion: Lead with your strongest USP on Image #2; map subsequent images to the customer’s search intent and benefits (not just features).
• Readable beats pretty: Use clear, large, legible fonts. If it can’t be read in half a second on mobile, it might as well not be there.
• A+ content = story + legitimacy: Use video, carousels, and comparison charts (vs competitor or across your range). It’s prime real estate for education and brand trust.
• Store strategy: It’s the only Amazon space without competitor noise. Build sub-pages around customer needs, not just categories, and route ads accordingly. Put best-sellers first.
• Design for mobile first: Most Amazon browsing happens on phones; optimize font sizes, spacing, and image cropping accordingly.
• Brand ≠ sacred on marketplaces: Rigid guidelines (e.g., “no text on images”) can hurt conversion. Adapt the brand system for the e-commerce context—then A/B test relentlessly.
• AI is a co-pilot, not a replacement: Great for speeding up visuals and comps; humans still set taste, narrative, and emotional cues.
• Emotional connection matters: Use perspective, context, and small storytelling cues to make benefits felt, not just stated.
• Common pitfalls: Walls of text, tiny copy, unclear hierarchy, and ignoring order of images—all reduce conversion.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The viral video suggests Amazon unfairly promotes its own brands, uses seller data to copy products, and squeezes out competition with unbeatable margins. While some points hold water, like the reality of Amazon brands getting premium placement, others are misrepresented or oversimplified.

Ali & Zamir explain the Amazon Accelerator program, where third-party sellers actually produce many “Amazon brands,” and why sellers shoulder the risk while Amazon keeps the rights. They also highlight how brand analytics data is available to every seller, not just Amazon, and why this matters for new product development.

The duo also tackle misconceptions around pricing, margins, and private labels, pointing out that every major retailer does it, from Tesco Finest to Costco’s Kirkland. Far from being a reason to avoid Amazon, they argue this is simply the reality of modern commerce. And finally, they call out the irony: while the video criticizes Amazon, its creator is monetizing the content with affiliate links back to, you guessed it, Amazon.

Key Takeaways

• Private label isn’t unique to Amazon: Every major retailer runs its own brands, often with better margins.
• Accelerator explained: Many Amazon-label products are produced by third-party sellers under strict terms, not by Amazon itself.
• Data isn’t secret: Brand analytics gives all sellers access to the same category, click, and conversion insights Amazon uses.
• The game isn’t fair—but it’s fair everywhere: Aldi, Costco, Tesco, and others all give preference to their own-label products.
• Misquotes & hype: The viral video misuses Bezos’ comments (about devices, not private label) and leans on sensationalism.
• Don’t be discouraged: Amazon remains a huge growth channel—brands just need to understand the landscape and compete smart.
• Affiliate irony: The video creator criticizes Amazon while profiting from affiliate links driving sales back to Amazon.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

For years, Amazon has been the only real game in town for UK marketplace sellers—powerful, essential, and (too often) indifferent to seller pain. The guys explore how a Walmart entry could change that equation overnight: more options for brands, real competition for seller attention, and a land-grab for early movers.

They unpack how Walmart’s strength in omnichannel (stores + online) could be the decisive edge, why physical returns and click-and-collect matter, and the many routes Walmart could take—from standing up branded stores to acquiring existing UK retail infrastructure. They also consider practical realities: fulfilment capacity, marketplace tooling, and the likely ad ecosystem that would spring up—and how Amazon might respond (hint: improved seller support wouldn’t shock us).

Key Takeaways

• Real competition = real options: A credible second marketplace would let brands diversify traffic, reduce platform risk, and negotiate from strength.
• First-mover advantage: If/when a new marketplace launches, early adopters will capture organic momentum; be ready to list fast.
• Budget for a second ad funnel: New marketplace = new paid placements. Ring-fence test budget so you can scale quickly.
• Omnichannel matters: A player with physical stores can win on trust, returns, and convenience—key to mainstream adoption.
• Think infrastructure: Expect heavy investment in FCs/3PLs and possible acquisitions to accelerate UK rollout.
• Plan international the smart way: If you learn the new platform in the UK, expansion into its other regions could be a smoother next step.
• Seller treatment could improve across the board: Competition pressures everyone; Amazon’s seller support may need to level up.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

The Superfoodio journey began when Nirali and Jag left their London corporate lives behind to immerse themselves in farming communities across South America. Inspired by the simplicity and gratitude surrounding food, they returned with a mission: to bring that ethos into products that make health more accessible.

What started as subscription snack boxes curated from challenger brands evolved into retail launches at Selfridges, clusters loved by boutique hotels and Middle Eastern buyers, and eventually a bold pivot during COVID. The breakthrough? Reinventing peanut butter as buttons and cups—portable, mess-free, and built for modern snacking.

Now stocked nationwide in Co-op, Tesco, and Whole Foods, Superfoodio proves how founders with no prior food background can create products that resonate deeply with both customers and retailers.

Key Takeaways

• Origins in travel: A South American backpacking trip sparked the Superfoodio ethos—“every food is a gift.”
• From subscription to retail: Starting with curated snack boxes, the brand gained momentum after a Selfridges buyer invited them into store.
• Pivot in crisis: COVID wiped out 98% of sales overnight, but shifting to Amazon created a lifeline.
• Innovation with peanut butter: Buttons and cups turned a messy kitchen staple into a convenient, fun snack.
• Retail success: From Whole Foods to Tesco, strategic pitches and accelerators helped secure national listings.
• Always say yes: Opportunities from hotels, poke shops, and international buyers helped fuel early growth.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

For over 20 years, organic Google rankings have been the backbone of e-commerce growth. But with AI-generated answers now appearing at the top of search, users no longer need to click through multiple links to find what they’re looking for. Research shows that only 1 in 100 AI results even gets clicked, leaving traditional SEO strategies in serious jeopardy.

Ali & Zamir explain why this matters so much for D2C businesses, how it impacts the delicate balance between SEO and paid ads, and why the future of traffic is shifting to marketplaces, Meta, TikTok, and AI-driven recommendations. They also share practical strategies for optimizing content so your brand can still show up in the age of “AI gods.”

Key Takeaways

• Organic traffic collapse: Google’s AI switch has already caused a 50% drop in organic clicks in the UK.
• SEO isn’t dead, but it’s different: Brands must adapt descriptions, blogs, and content to be recognized as authorities by AI crawlers.
• Marketplaces are safer bets: Amazon, eBay, and others may benefit as customers seek reliable fulfillment and trust.
• Meta & TikTok ads are rising: Eye-time is shifting, and so must your ad spend.
• Optimize for AI: From ChatGPT to Google’s Gemini and beyond, sellers need to craft content that answers customer questions directly.
• Diversify traffic sources: Don’t worship just one “god”—spread your bets across multiple platforms.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

What’s Covered in This Episode

For years, UK and EU sellers have relied on the de minimis rule to ship products under $800 into the US without paying duties. But with the rule scrapped—following earlier restrictions on China—sellers who don’t adapt risk surprise bills in the tens of thousands.

Ali & Zamir explain how this change mirrors the chaos of Brexit and why many small online retailers are especially vulnerable. Using a real-world case from one of their brands (where 25% of revenue comes from US sales), they outline the costly risks of continuing “business as usual” and reveal practical steps to safeguard revenue streams.

Listeners will learn the ins and outs of compliance—sales tax, EORI-style IDs, US labeling, and returns—while also hearing how this shift might actually be turned into an opportunity to level up operations for better customer experience.

Key Takeaways

• De minimis exemption ends August 29th: UK and EU parcels to the US will no longer be duty-free.
• Big financial risk: Sellers could face $80–$200 per parcel in fees plus duties, making direct shipping unviable.
• 3PL or Amazon FBA required: To continue US sales, bulk-ship into the US and fulfill via a third-party logistics provider or Amazon’s multi-channel fulfillment.
• Sales tax compliance is mandatory: Sellers holding US stock must register with tools like TaxJar, Avalara, or Outpost.
• US-compliant packaging & returns: Labeling, FDA requirements (for food/beauty), and a local returns address are essential.
• Silver lining: US-based stock means faster delivery, higher conversion, and the potential to scale revenue.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

From explaining how these platforms work, to sharing real-world experience from their own brands, the duo reveals why this “old-school” industry is finally seeing serious disruption—and why your brand might be missing out if you’re not involved.

What’s Covered in This Episode

FAIRE.com and Ankor Store are redefining the wholesale process for independent brands. Instead of juggling dozens of small store relationships or relying on outdated wholesale systems, sellers can list products online for retailers worldwide to order at trade prices and volumes. Ali shares how his own brand leverages these platforms to streamline admin, improve cash flow, and reach a global customer base—all while avoiding the headaches of traditional wholesaling.

The conversation also covers the platforms’ commission structures, special benefits like 0% lifetime commission on referred buyers, and how they make payment terms and shipping easier for both sellers and buyers. Listeners get practical tips on which product categories thrive on these marketplaces and why even pajama-clad entrepreneurs can fulfill wholesale orders from home.

Key Takeaways

• B2B is booming: FAIRE.com and Ankor Store open global wholesale opportunities far beyond traditional, geography-bound wholesalers.
• 
  
• Payment terms without the hassle: Sellers get paid upon dispatch, while buyers enjoy up to 60 days of credit—no chasing invoices.
• 
  
• 0% lifetime commission: Refer your existing customers and FAIRE will process their orders commission-free, forever.
• 
  
• Lower fees than traditional wholesale: Standard commissions (15% first order, 25% after) can still be less than legacy wholesale margins.
• 
  
• Diverse product fit: Grocery, apparel, home décor, candles, stationery, kids’ products, and more do well on the platform.
• 
  
• Easy integration & fulfillment: Process orders via FAIRE.com, Ankor Store, or even link directly to Shopify.
• 
  
• Work from anywhere: You can fulfill wholesale orders from your home—no big warehouse required.
• 
  

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

From the moment they read the email live on air (shoutout to Matthias for the tip!), the duo unpack why this “star-only” system is such a headache for brand owners and sellers alike. Without comments to explain negative ratings, sellers could see one-star feedback caused by Amazon’s own delivery issues-with no way to respond or fix the problem.

Between lighthearted banter, a rallying call for sellers to speak up, and candid frustration with Amazon’s decision-making, Ali & Zamir break down what this means for e-commerce brands, FBA users, and anyone who relies on seller reputation to thrive on the platform.

Key Takeaways:

• Star-only feedback is coming: Starting August 4th, sellers will get ratings without context-making it harder to address issues.
• Delivery issues = your problem: Most negative experiences are caused by Amazon logistics, but you’ll still take the hit.
• Amazon isn’t seeing the seller side: Policy changes often ignore the day-to-day realities of brand owners and FBA sellers.
• Customer experience could actually worsen: Feedback without context dilutes meaningful insights for both sellers and buyers.
• Speak up if you’re affected: Seller feedback scores are at risk-share your experience to push for better policies.
• 
  

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

Fresh from a trip to South Africa, they share the emotional experience of reconnecting with their roots - including Zamir’s reflections on his father’s journey as an early ANC member in exile. Between Springbok rugby, vibrant local culture, and a few laughs along the way, this wasn’t just a business trip - it was a homecoming.

Alongside the stories, the duo dive into the realities of international expansion: why face‑to‑face interactions with remote teams are irreplaceable, how to navigate the challenges of global e‑commerce, and why managing time zones and cultures requires more than Zoom calls and Slack threads.

Whether you’re dreaming of global growth or simply love a mix of travel, culture, and business insight, this episode will leave you inspired - and prepared to tackle remote collaboration with a new perspective.

Key Takeaways:

• Face‑to‑face trumps virtual: Building trust with remote teams is faster and stronger in person.
• Time zones are tricky: Managing international operations takes planning and empathy.
• Culture matters: Immersing yourself locally strengthens relationships and team alignment.
• Personal stories fuel business: Reflecting on history and roots can spark creative, strategic insights.
• Global growth is human first: Scaling internationally is as much about people as profit.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.

Discover why reselling established brands often leads to razor-thin margins and zero brand equity, and learn the critical difference between quick cash grabs and building sustainable business value. We share our own hands-on experience with retail arbitrage, including how we successfully flipped 52 label makers sourced from Aldi into a profitable Amazon venture, while explaining why this shouldn't be mistaken for a long-term business strategy.

Through honest discussion and real-world examples, we expose the limitations of following oversimplified online tutorials and highlight the importance of distinguishing between genuine business advice and content designed purely for clicks. Whether you're considering dipping your toes into product reselling or looking to build something more substantial, this episode provides the reality check you need to make informed decisions about your business future.

Key Takeaways:

The Myth of Easy Amazon Money: Those glamorous lifestyle posts from online selling "gurus" rarely tell the full story. Many quick-rich schemes focus on short-term gains rather than sustainable business building, often leaving sellers with minimal profits and no lasting business assets.

Brand Ownership vs. Reselling: While reselling established brands might generate quick cash, it offers no brand equity or long-term value. Building your own brand, though more challenging initially, creates lasting business assets and better profit potential.

Retail Arbitrage Reality: Our label maker flip from Aldi demonstrates that retail arbitrage can work, but it requires genuine market research, timing, and realistic profit expectations. Success stories shouldn't be mistaken for repeatable, scalable business models.

Spotting Misleading Advice: Many online tutorials oversimplify complex strategies to generate views rather than provide actionable business guidance. Learning to distinguish between genuine expertise and clickbait content is crucial for making sound business decisions.

Sustainable Business Building: True business success comes from understanding market fundamentals, building genuine value, and focusing on long-term growth rather than chasing the latest get-rich-quick trend.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources

Hear how factors including selling price and category competitiveness influence target margins, and whether aiming for profitability on the first sale is always the best strategy, not forgetting the often overlooked costs, including Amazon selling fees, cost of goods sold (COGS), and of course, advertising. 

We advocate for maintaining a minimum 30% margin, and always knowing your total revenue requirements. By providing a deep dive into these areas, this episode aims to arm you with the knowledge needed to navigate maximising your margins. Whether you're just starting or looking to optimise your existing operations, understanding these areas can be the key to achieving the sustainable margins your business needs.

Key Takeaways:

Understanding Margin Calculation: When selling products online, especially on platforms like Amazon, calculating margins accurately is essential. Sellers need to factor in all costs, including platform fees, advertising expenses, and the cost of goods sold (COGS). Common mistakes include overlooking hidden costs or forgetting to account for their own time and effort.

Amazon Fee Structure: Sellers on Amazon should be aware of the three primary fees involved: referral fees, fulfilment by Amazon (FBA) fees, and storage fees. These fees are typically straightforward to calculate but play a significant role in determining profitability.

Cost of Goods Sold (COGS): COGS includes all costs required to produce and ship the product to a fulfilment centre, such as manufacturing, tariffs, duties, freight costs, and shipping. VAT costs can often be excluded if the seller is VAT-registered and eligible for reimbursement.

Advertising Budget Guidelines: Advertising is a critical expense for sellers, particularly when launching new products. Beginners should allocate 30%-50% of their target revenue for initial advertising, with the budget reducing over time as the business becomes established. Mature businesses should aim to spend around 10%-15% on advertising, depending on the competitiveness of their category and strategies.

Incorporating Overhead Costs: Sellers should account for additional overhead costs beyond unit-level expenses when calculating their overall margins. Overheads could include rent, software subscriptions, utilities, or other recurring business expenses that impact profitability.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this week’s episode, Ali & Zamir examine whether you can leverage TikTok for product sales, and explore the unpredictability of achieving and maintaining viral success.

Uncover the truth about engaging with the platform, know the facts around data accuracy and metric transparency and gain insights into how businesses can strategically harness TikTok’s unique capabilities to enhance brand visibility amidst fierce competition.

TikTok might not be your go-to for direct sales conversions, but its potential to drive awareness and engagement is a game-changer. With roughly 25% of consumers expressing dissatisfaction with their TikTok purchases, the platform faces challenges in standing toe-to-toe with retail giants like Amazon and Walmart. 

Explore how TikTok’s viral nature can be a powerful ally by directing traffic to direct-to-consumer platforms, enhancing brand presence, and connecting with wider audiences. Clearly It isn’t going to replace traditional sales channels, but by amplifying your reach and engagement in the digital marketplace, TikTok can help redefine your business strategy.

Key Takeaways:

Virality is crucial but unreliable: TikTok success often depends on going viral, but maintaining consistent performance is very challenging.  

Misleading impression metrics: TikTok counts extremely brief views as impressions, making total views unreliable for gauging engagement.  

Restricted retention data: TikTok limits access to detailed engagement metrics, making campaign analysis harder.  

Affiliate model advantages: TikTok’s commission-based affiliate system boosts sales-focused promotion, unlike some other platforms.  

Copycats affect post-viral success: Viral sellers often face competition from imitators, making repeated viral success harder.  

Diversify for sustainability: Leveraging TikTok’s store page, search features, and affiliates can help businesses build consistency. 

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir unpack the complex dynamics at play, scrutinising Amazon's rationale behind these new FBA fees and exploring the impact on small sellers who are already facing challenges like supply chain disruptions. But are these fees genuinely targeting inefficiencies or simply adding another layer of cost, making it harder for smaller businesses to thrive?

Hear about the critical importance of stock management and the potential for growth when profits are reinvested wisely. Could this shift in strategy be the catalyst for breaking through business growth ceilings on the platform?

Lots of questions and things to think about this week, so we’d love to hear your thoughts on whether you think these changes are a good or bad thing for smaller sellers. 

Key Takeaways:

Amazon's Inventory Fee Policy: Sellers must maintain at least 30 days of inventory across fulfilment centres to avoid additional fees.

Operational Justification: Amazon claims the 30-day threshold is necessary for optimal system performance and faster delivery times, which encourage higher customer spending.

Financial Impact on Sellers: Falling below the inventory threshold results in extra fees, adding significant pressure on sellers, especially small businesses with limited resources.

Fee Distribution Concerns: Sellers pointed out unfair aspects of FBA fees, such as charging separate fees for multiple items shipped in the same package.

Marketplace Challenges: As Amazon and other marketplaces grow more dominant, their policies and fees increasingly erode seller margins, making competition harder for smaller players.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Scottish Enterprise supports Scottish companies to expand internationally using digital platforms. They explain how the pandemic accelerated digital trade and discuss the success of last year's digital trade symposium. This year, the event promises to showcase emerging trends in social commerce, AI, and digital marketing strategies, offering a wealth of knowledge for businesses looking to stay ahead in the digital landscape.

Tommy also provides a fascinating look into collaborating with platforms like LinkedIn and Amazon to boost business productivity and teases an exciting upcoming event with Fair, focusing on B2B opportunities for the Scottish food and drink industries.

The episode concludes with a fun football quiz - testing knowledge of real and fictitious team names - with hilarious results!

Key Takeaways:

The Importance of Staying Cutting Edge: Continuous innovation is critical for businesses to stay competitive in a rapidly evolving digital landscape. By adopting the latest tools, technologies, and marketplaces, companies can better evaluate opportunities and implement strategies that align with their goals.

Social Commerce is a Growing Opportunity: Social commerce, particularly through smaller, niche influencers, is an emerging area for businesses to engage customers and drive sales. It holds significant potential in both consumer markets and business-to-business interactions, helping companies connect with audiences more effectively.

Leveraging AI for Productivity and Growth: AI tools from platforms like LinkedIn, Amazon, and Shopify are enabling businesses to boost productivity, streamline workflows, and free up time to focus on acquiring and serving customers effectively. The integration of AI into sales and marketing strategies can significantly improve market reach and efficiency.

Events and Networking Create Growth Opportunities: Regular industry events, such as digital trade symposiums, provide valuable insights and networking prospects. They create a platform for businesses to learn about digital advancements, exchange ideas, and hear success stories, fostering growth and innovation.

The Rising Role of Data in Business Success: Data plays a crucial role in modern business operations, from digital marketing to e-commerce. Understanding and leveraging data effectively can uncover key insights, improve decision-making, and enhance overall business effectiveness.

Sign up to the Amazon Accelerator Programme here

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Hear about their recent work with Scottish Enterprise and SDI, and a visit to the DigiExpo West conference. High level networking was done at Cannes Lions Festival in France, with lots of talk about the rapid evolution of AI.

Ali & Zamir are gearing up for an exciting journey to South Africa to meet with their international team. Hear their plans for a team retreat, including attending a rugby match between South Africa and the Barbarians.

Looking ahead to July with Prime Day in their sights, it looks like it will continue to be non-stop for the next few weeks. The life of an Amazon seller never stops!

Key Takeaways:

The Rapid Evolution of AI: Artificial intelligence is advancing quickly, requiring frequent updates to presentations and strategies. The industry feels like "a constant sprint," and agents in AI remain a major focus.

Support for Scottish Businesses: Scottish Enterprise and SDI are seen as invaluable resources, actively helping and supporting businesses, particularly in navigating the complexities of AI.

Insights from the DigiExpo Conference: The DigiExpo West conference provided opportunities to connect with innovative businesses and highlighted the ongoing demand for AI knowledge and solutions among companies.

Reflections on Cannes Lions Festival: The Cannes Lions event showcased the caliber of major industry players, focusing on top-tier agencies involved in global-scale operations, with significant investments in their presence and marketing.

The Life of a Founder: Being a founder means there’s rarely "quiet time," as the roles involve constant sprints, adaptability, and active participation in events and initiatives to drive growth and insights.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode we unlock the secrets to building a successful Amazon business in the competitive world of consumer electronics.

Zamir shares his hard-won wisdom by opening up about his initial missteps in relying too heavily on communication skills over product quality when sourcing suppliers through platforms like Alibaba and Global Sources. Reliving his experiences of the Canton Fair and Hong Kong Electronics Fair, he explains how crucial firsthand engagement with manufacturers can be. With these experiences providing him not only with reliable partnerships but also with priceless insights into avoiding costly mistakes.

Gain actionable insights into the systematic approach he took to develop strong supplier relationships. Explore the essential steps of shortlisting suppliers, the significance of factory visits, and the art of assessing production quality. Hear strategies for overcoming language barriers, ensuring consistency between samples and production output, and imposing penalties for quality failures. This episode is a must-listen for anyone wanting to optimise their supplier selection process and lay a robust foundation for their Amazon business success.

Key Takeaways:

Avoid Prioritising Only English Proficiency: Focus on the supplier's product quality and reliability, not just their ability to communicate in English. Great communication doesn’t always mean great products.

Request and Assess Samples Carefully: Always review samples critically, and don’t settle for subpar quality. A good sample doesn’t always guarantee consistent quality in bulk.

Visit Suppliers in Person if Possible: Consider traveling to factories or trade shows to inspect products and verify the supplier's credibility. This small investment can save you significant trouble and money in the long run.

Explore Trade Shows for Better Options: Trade shows, like the Canton Fair and others, provide an excellent opportunity to meet multiple suppliers, see their products firsthand, and gauge their manufacturing capabilities.

Think Long-Term Investment: Factor in the cost of sourcing trips as part of your investment. Ensuring your product is being made correctly is critical when scaling up.

Expand Your Sourcing Locations: While China is a major hub, exploring suppliers from other regions or local trade shows could open up new possibilities and reduce dependency on one location.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir unravel the complex world of advertising metrics by pitting ACOS against TACOS, challenging the conventional wisdom that lower ACOS is always better. Hear how TACOS offers a more comprehensive view of advertising effectiveness, and how these metrics can influence strategic decisions.

Through the lens of branded and competitor campaigns, we explore how ACOS expectations can differ dramatically, and why embracing TACOS could be a game-changer for your brand's growth.

We break down the key distinctions between ACOS and TACOS, asking why ACOS is often misunderstood and misapplied as a macro-metric. Learn how it should be used tactically, especially at the keyword level, to enhance your advertising strategy.

Whether you're poaching sales from competitors or optimising for high conversion rates in a branded campaign, this episode is packed with actionable insights to help you navigate the nuanced landscape of advertising metrics.

Key Takeaways:

ACOS vs TACOS: ACOS measures advertising spend relative to attributed revenue, while TACOS measures advertising spend relative to total revenue (organic + paid).

ACOS is Tactical: Use ACOS for evaluating specific campaigns or keywords, not for broad strategic decisions.

TACOS is Strategic: TACOS gives a better overview of total business performance and efficiency by factoring in all revenue.

Different ACOS Targets: Low ACOS (e.g., 10%) suits branded campaigns, while higher ACOS (30-40%) is acceptable for competitor or growth-driven campaigns.

Higher ACOS Aids Growth:  High ACOS can be justified in competitive markets to drive growth, with the expectation of improvement over time.

Budget Balance Matters: ACOS depends on how the budget is allocated across branded, generic, and competitor campaigns—optimize this balance for profitability and growth.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir discuss the significance of timing, why sales often dip right after the Prime Day announcement, and how to leverage these insights for optimising your organic rankings. Historical data suggests that Prime Day will likely fall in the third week of July, strategically sidestepping the 4th of July holiday. Hear about the potential impact of an extended Prime Day and how a four-day event could reshape both seller strategies and consumer experiences.

Remember - preparation is the key to maximising success. Anticipating both forecasted activities and unexpected opportunities can make all the difference to your sales performance this Prime Day (and beyond!).

Key Takeaways:

Amazon strategically delays announcing Prime Day dates, as early announcements negatively impact consumer buying behavior in the 8-10 days leading up to the event.

July is a critical sales month, showing higher units sold and revenue compared to other months, with a large concentration of activity centered around Prime Day.

Historical data suggests Prime Day typically occurs mid-month, starting on a Tuesday, and lasting two days. However, a shift to a four-day event is anticipated this year.

Achieving a high organic ranking before Amazon's Prime Day announcement is crucial, as there's limited time to boost rankings once the announcement is made.

Post-announcement sales dip has been observed, showcasing how buyer anticipation affects shopping trends right before Prime Day.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Hear how stricter regulations and bilingual packaging requirements can surprisingly play to your advantage, creating a golden opportunity with less competition. With Runda sharing valuable insights on navigating the Canadian market where Amazon boasts 40% of the e-commerce share and is steadily growing.

From shipping logistics to marketing nuances, hear about the benefits of lower competition, efficient distribution, and adapting your marketing strategy to cater to Canadian tastes and preferences.

This episode also has a playful twist, with a game of Real Versus Fictional Teams - stories are swapped about the NHL and spoiler alert: the Houston Comets aren't in the NHL! 

Key Takeaways:

The Canadian marketplace offers significant growth opportunities due to less competition compared to the US. There are fewer sellers, which makes it easier to rank and become a category leader.

In Canada, although only 60% of the population speaks English, all packaging and product instructions must be in both English and French. However, product listings on Amazon Canada do not need to be in both languages since Amazon provides automatic translation for French searches.

Entering the Canadian market comes with stricter regulations compared to the US. Products, especially those in categories like toys and children's items, must comply with Canada's regulatory bodies such as Health Canada and CSA.

Amazon holds approximately 40% of the e-commerce market in Canada, double the market share of Walmart. This indicates Amazon's strong presence and opportunity for sellers in the Canadian e-commerce space.

The Canadian e-commerce market has experienced significant growth, with an 11% year-over-year increase over the last few years, indicating a robust and expanding marketplace for potential businesses.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir explore whether Amazon is covering up a deeper issue or simply recalibrating its operations post-pandemic. As peak shopping events like Prime Day approach, inventory management becomes a formidable challenge, especially faced with the prospect of tariffs. 

We’ll dive deep into community theories, potential missteps, and the ripple effects of these changes on sellers.

We explore the possible motives behind this controversial decision and weigh whether Amazon is merely recalibrating its infrastructure post-pandemic or if a deeper issue is lurking beneath the surface.

Hear why Ali & Zamir think Amazon Haul bears resemblance to political strategies - is there a secret connection with the Trump administration? With products under $20 aiming to undermine competitors, we unpack speculative connections and peculiar coincidences with tariffs and de minimis rules.

Key Takeaways:

Amazon's Storage Policy Changes: Amazon has significantly reduced the Fulfilment by Amazon (FBA) storage capacity, with reductions ranging from 60% to 75% for many sellers. This has caused concern and frustration among sellers, especially those well-prepared for peak times like Prime Day.

Impact on Sellers: This reduction in storage capacity affects sellers' ability to maintain adequate stock levels, particularly during crucial sales periods. Even those who manage their inventory effectively are finding it difficult to adapt to these changes.

Speculation on Amazon's Motives: There is uncertainty about whether this move by Amazon is based on a specific internal issue yet to be disclosed or a strategic miscalculation. The lack of clarity is unsettling for sellers trying to plan their logistics and inventory.

Community Reactions: The changes have prompted sellers to turn to online communities, like r/FulfillmentByAmazon on Reddit, to discuss theories and share strategies for coping with the new limitations. This reflects the communal aspect of industry challenges and the search for collective understanding.

Importance of Adaptability: The situation underscores the need for businesses to stay adaptable and responsive to abrupt changes in major platform policies, emphasising agility as a crucial skill in the e-commerce landscape.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Discover their unique career paths, with Leon sharing his journey from university straight into the team, while James shares his decision to pursue an apprenticeship with This Way Up instead of a degree. Their contrasting stories highlight the diverse career paths into the industry, and the value of getting hands-on experience in the business world. Hear how they overcame initial challenges and achieved significant sales growth, transitioning from Amazon to B2B and B2C operations with major retail partnerships. 

With the upcoming Amazon Prime Day on the horizon, we turn our attention to preparations, including the importance of inventory planning, promotional strategies, and competitor insights.

Key Takeaways:

People are Key: Building and nurturing strong relationships with people is essential for achieving growth and success in any endeavor. 

Diverse Paths to Success: There are multiple ways to reach a fulfilling career or goal, and non-traditional routes can be just as effective as conventional ones.

Big Goals Require Big Efforts: Transforming an idea into reality often requires strategic planning, hard work, and perseverance.

Global Exposure Matters: Experiencing different environments and cultures broadens perspectives and helps in both personal and professional growth.

Adaptability Leads to Opportunities: Being flexible and embracing change can open up unique prospects and drive progress in challenging environments.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Take a closer look at Amazon’s unwavering customer obsession, constant innovation, and long-term strategies. In particular, the introduction of "YQ," a culture shift that encourages questioning existing norms to unearth new possibilities. Inspired by "SAS Rogue Heroes," this initiative aims to push Amazon beyond operational prowess to a deeper understanding of their mission and purpose.

Hear about Amazon's strategic leap into in-house AI chip production with the inception of Trainium 2, a move set to shake up the AI landscape and reduce dependency on industry giants like Nvidia. This bold initiative is part of Amazon's broader strategy to enhance operational efficiency and embrace a more action-oriented culture. 

If you’re looking for the inside scoop of how Amazon is changing in 2025 and beyond, this episode is for you. 

Key Takeaways:

Amazon is raising the bar for deliveries, aiming for under two-hour windows in certain areas. They’re redefining what fast means and resetting customer expectations.

At Amazon, failure isn’t feared - it’s part of the formula. They constantly test new ideas, knowing innovation is impossible without taking big risks.

Amazon plays the long game. They’re not just chasing today’s profits - they’re building systems, technology, and customer loyalty that will pay off for years to come.

Amazon’s "frugality" value isn’t about cutting corners - it’s about forcing creativity. They stretch resources to innovate and challenge the status quo.

Amazon’s internal culture - centered on curiosity, questioning the status quo, and constant reinvention - sets the foundation for all its success. It’s why they thrive, even in tough markets.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir shine a spotlight on their personal and professional lives and how being successful founders has unlocked the ability to live and work wherever they decide (even if it doesn’t permit shopping on Amazon!).

Hear how the challenges and rewards of being entrepreneurs are allowing them the freedom, flexibility and geographic mobility to live a life by design. 

Key Takeaways:

Being adaptable, resilient, and open to new opportunities is essential for innovation and personal growth, no matter what field you're in.

Gaining international experience can broaden your perspective and provide unique insights, enhancing both personal and professional development.

Building a brand or career that reflects your authentic values can lead to a more fulfilling and successful professional journey.

Embrace challenges as learning experiences and use them as stepping stones toward achieving your goals.

Engage with supportive communities and networks to access valuable resources, advice, and collaborative opportunities that can aid in growth and success.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

They explore the unpredictable and volatile nature of tariffs and how they significantly affect business planning and stock management. As businesses grapple with uncertainty, hear about the importance of adjusting pricing strategies or accepting lower margins to continue operating in a challenging environment.

The unique challenges faced by Amazon sellers, especially when managing price increases due to tariffs and duties, can dramatically alter costs, so the rule of thumb is careful balance of stock without overcommitting.

The episode also explores the struggles of China-based sellers with duty payments and the lack of Amazon-specific relief programs for customs duties - and asks whether adopting Delivered Duty Paid (DDP) terms could simplify the customs process.

Key Takeaways:

Tariffs create volatility and unpredictability in international trade, particularly affecting businesses that trade across borders. Key considerations include the point of origin of goods and the target market for sales.

Businesses need to be cautious about stock levels under fluctuating tariff regimes. Large stock commitments can pose risks if tariff costs change, impacting profitability.

Sellers facing increased costs due to tariffs should carefully plan price adjustments to avoid losing competitive advantage, such as the Amazon "buy box." 

The impact of price changes on demand varies based on product type. Understanding consumer prioritization of needs versus wants helps businesses plan pricing strategies effectively.

Excess supply originally meant for the US market due to tariff impacts could lead to increased competition and deflationary pressures in other regions like Europe. 

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

Starting with Zamir, the web development expert who, in the wake of Google's Penguin and Panda updates, found a side hustle in Amazon selling. Hear how creative experimentation of products bought from Costco laid the foundation for a competitive presence in the Amazon marketplace.

From bootstrapping with a credit card to growing into a million pound business, Zamir travelled to trade shows in Hong Kong and China, where the art of distinguishing between trading companies and manufacturers became crucial. Through factory visits and relationship-building, he launched a product line of chargers and headphones, navigating competitive markets and scaling operations with limited resources. The hustle highlighting the power of perseverance, rapid product turnover, and strategic connections to achieving significant business growth.

Ali undertook a fascinating career shift from being a lawyer in New Zealand to take up a passion-driven role in communications at the United Nations, before moving to the UK to complete his masters. After experimenting with GHD’s + Ralph Lauren shirts, Ali launched a coconut product business, aligning his passion for ethical business practices by implementing fair trade practices to help farmers.

They came together to launch This Way Up after first meeting at an Amazon event 9 years ago. Founded out of a shared desire to improve consumer insights, they combined their skills in economics and consumer psychology, driven by data to better understand consumer behaviour and market trends.

Zamir explains how leveraging global data insights helped capitalise on market trends in January 2020 at the start of the Covid pandemic to serve the global need for non medical face masks.

This episode is a celebration of the value of hustle sincerity and adaptability in the face of challenges that both Ali & Zamir have shown throughout their careers, highlighting how minor decisions can lead to major opportunities. 

Watch their Amazon FBA origin stories -

Zamir - https://youtu.be/Nc8K91m2cz8?si=ysNC6h_HD-VHL0cH

Ali - https://youtu.be/FxR0CwX10_A?si=LBkJxiz2w77pRtSm 

Key Takeaways:

In business, being adaptable is crucial. When faced with changes, such as updates to Google's search algorithms affecting web traffic, it's important to pivot and explore new avenues. This adaptability helps businesses stay relevant and seize new opportunities.

Success often requires relentless hustle and the willingness to experiment. Entrepreneurs might bootstrap their ventures using credit cards, try various business models, or take bold risks to test what works best for them. The key is to be proactive and persistent.

Cultivating strong relationships with suppliers, partners, and customers is vital. By visiting factories or engaging directly with manufacturers, entrepreneurs can negotiate better deals, ensure product quality, and foster trust, all of which contribute to business growth.

Aligning business goals with social and ethical values can enhance brand reputation and customer trust. For example, ensuring fair trade practices and fair wages in sourcing helps create a positive impact and can differentiate a brand from its competitors.

Data analysis plays a crucial role in identifying trends and making informed business decisions. By examining market demands or consumer behaviors, businesses can anticipate needs, respond effectively, and capitalize on emerging opportunities.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

With the rare exception of Rufus, we explore the curious pattern of naming AI tools with female names, and ask whether these choices impact user interaction.

Highlight the impressive potential of AI in business operations, recognising ChatGPT as a game-changer, imagine creating robust customer profiles and enhancing efficiency without the usual media constraints - AI can make it happen.

Should sellers depend on Amelia? Does it meet the advanced demands of today’s market? Unlike ChatGPT, Amelia is constrained by pre-set fields and lacks the flexibility of writing prompts, does that make it a "half-baked intern" rather than a sophisticated tool for sellers?

This episode is packed with compelling strategies for leveraging AI technology to thrive in online marketplaces.

Key Takeaways:

Tools like Amelia or even ChatGPT should be seen as starting points. Smart sellers use these tools to generate a base structure, but they should always refine and customise their content to ensure it aligns with their unique brand voice, values, and audience needs.

While Amelia is a structured tool designed with specific boundaries, these restrictions may prevent users from tailoring their listings fully to fit their brand's competitive positioning. Use ChatGP to innovate and differentiate from competitors.

To grab customer attention, focus on creating content that stands out by being personal, engaging, and aligned with customer pain points or desires.

AB Testing and constant adaptation are key to optimizing any listing or marketing strategy. Whether you use Amelia or write content from scratch, the essential principle is to constantly refine your content based on real-world results and customer feedback. In a dynamic market, static approaches don’t last long.

Regardless of how sophisticated AI tools become, taking a step back and targeting content from the perspective of your customer remains invaluable. Creating strong customer personas, understanding their needs, and addressing key decision-making factors will always outperform generic, automated solutions.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir explore how activities that were once commonplace have been stamped out by Amazon to ensure fair competition and protect genuine sellers from the adverse effects of fraudulent reviews.

Hear how reviews can make or break your Amazon sales strategy, particularly for new and small brands trying to establish themselves in a crowded marketplace. Ali & Zamir highlight the difficulties sellers face in acquiring reviews due to strict policies and fake feedback, and the impact of supplier mishaps leading to negative reviews.

Despite these challenges, there are opportunities for improvement, especially with Amazon's Vine program and the role of AI in policing reviews in an ever-evolving digital landscape.

Key Takeaways:

Amazon has updated its policies and is cracking down on incentivised reviews, fake ratings, and manipulation. Sellers who violate terms may face penalties like listing removal or account suspension.

Advanced AI systems analyze discrepancies between ratings (stars) and reviews (written feedback) to detect manipulation more effectively.

Established products with a high number of reviews dominate customer trust, making it harder for new and small sellers to compete, especially when the Vine program only provides up to 30 reviews initially.

Sellers can only rely on Amazon-approved approaches, such as the Vine program or sending a single post-sale message. Other methods, even if seemingly harmless, may violate Amazon’s strict policies.

Sellers can encourage existing loyal customers (via external platforms) to purchase on Amazon and leave reviews. Driving traffic from social media and promoting valuable products is critical for growth.

Amazon could improve fairness by increasing the limit for Vine reviews, implementing niche-focused reviewers, and addressing enforcement inconsistencies to ensure no one unfairly benefits from fake reviews.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali + Zamir explore how to scale your business with precision and strategic foresight. We hear comparisons with the classic strategy game Age of Empires as they illustrate how intentional team expansion can prevent you from becoming a bottleneck in your own business, and how AI can be positioned to access expert skills on a part-time basis.

From mastering the art of financial management over just chasing sales metrics to embracing the journey of making yourself redundant for future saleability, this episode is packed with actionable insights into the evolution of a founder's role.

Key Takeaways:

Founders need to learn to delegate tasks to avoid becoming bottlenecks in their business. Letting go of control is essential to scale effectively.

Business owners should prioritise tasks like brand strategy, product development, and new channel expansion instead of spending time on operational or tactical tasks.

Start by outsourcing customer service, then move on to listing optimisation and PPC management as your business grows, using freelancers or agencies if a full-time hire isn’t feasible.

AI can handle repetitive tasks and assist in certain operations, but experts and specialists are still needed for strategic decision-making and nuanced tasks.

Combining a small core team, outsourced specialists, and AI tools allows businesses to remain agile and adapt to changing market conditions.

Recognise when your involvement might be limiting growth. The ultimate goal should be to make your role in daily operations redundant, allowing the business to thrive independently.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources

In this episode, Ali & Zamir explore the strategies used by brands that flourished in the past but are now facing rising customer acquisition costs amid the impact of iOS 14 updates on transparency.

Think you're optimising your sales funnel? Think again! Ali & Zamir explore the often-overlooked nuances of funnel management and the need for diversifying sales channels beyond single-platform reliance. They champion a unified strategy that knits all aspects of the sales funnel into a cohesive approach. 

By weaving together strategies across platforms like Shopify, Amazon, Meta, and TikTok, sellers can beat the algorithm tweaks to build a fortress of resilience. 

Key Takeaways:

The direct-to-consumer (DTC) model has faced significant challenges, indicating a shift in market dynamics.

Amazon sellers must recognise the importance of diversifying their sales channels to mitigate risks.

Businesses overly reliant on a single sales channel are vulnerable to market fluctuations and algorithm changes.

DTC brands that adapt their strategies to include multiple platforms are more likely to thrive in the current landscape.

Investing in organic growth strategies is essential for sustainable business development and customer retention.

The necessity of understanding customer lifetime value is crucial for making informed marketing decisions.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali & Zamir discuss the importance of data-driven decision-making in e-commerce, the challenges of data overload, the distinction between vanity and impact metrics, and the role of AI in providing actionable insights.

Blending quantitative data with qualitative insights, hear how companies like Suite Analytics effectively combine data-driven strategies with human intuition to create a broader context for understanding. Drawing inspiration from the book Measure What Matters, Ali & Zamir highlight the significance of meaningful metrics that truly impact sales, offering fresh perspectives on thriving in today's marketplace.

This episode aims to be a lifeline for businesses overwhelmed by data, guiding them towards a balanced approach that marries numbers with instinct, and leveraging data effectively .

Key Takeaways:

Focus on Key Metrics: Avoid data overload by concentrating on meaningful metrics that lead to actionable insights.  

Balance Data and Instinct: Effective decision-making requires combining data analysis with human intuition.  

Avoid Vanity Metrics: Focus on performance indicators that truly impact business growth, not just impressive-looking data.  

Integrate Strategies: Ensure advertising and sales strategies work together for aligned and effective outcomes.  

Adopt a Test-and-Learn Approach: Use continuous testing and hypothesis-driven methods to adapt and succeed.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

The discussion includes insights on intelligent discounting mechanisms, data-driven approaches, and a case study of a coffee brand that successfully utilised promotions to grow sales significantly.

To avoid falling into the discount trap, it’s important to take a long-term strategic view with your promotional activities.

Key Takeaways:

Strategic and well-timed discounts can drive profitability and act as catalysts for growth when part of a long-term strategy.

Discounts reduce customer hesitation, create momentum, and boost engagement effectively.

Promotions serve as strong indicators to customers and algorithms, influencing behaviour and driving action.

Successful discounting demands a systematic and data-driven approach to optimise strategies and outcomes.

It's essential for brands to understand and avoid the discount trap to ensure sustainable success.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

They explore how focusing on a smaller range of top-performing products can simplify operations, improve profitability, and even enhance customer experience. Sharing a minimalist product management approach, breaking down the importance of key metrics and how cutting the clutter can lead to big wins.

But it’s not all one-sided! They also weigh up exceptions like seasonal or strategic products and when having more options might actually make more sense. This episode encourages you to rethink your product strategy and see if less really can be more for your business.

Key Takeaways:

Offering fewer products with a focused approach can lead to better sales and improved profitability, as an overwhelming number of choices can reduce customer conversions.

Concentrate on the top 20% of products that generate the majority of results, optimising resources for maximum impact.

A minimalist, efficient approach in operations reduces inefficiencies and supports smoother scalability.

Key financial and operational metrics, like contribution margin and seasonal product evaluations, are critical for making informed decisions.

Simplifying choices for customers ensures a better shopping experience, avoiding the pitfalls of choice overload.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

From their personal experiences, hear how premature growth can lead to operational strain, diluted focus, and even financial setbacks. This episode unpacks the dangerous allure of FOMO in decision-making and challenges the widely held belief that geographical expansion is always a marker of success.

Ali & Zamir advocate for a more measured and strategic growth mindset, highlighting that building a strong foundation at home is often the key to winning globally. If you've ever wondered when to say "yes" to opportunity or "no" to risk, this episode is a must-listen.

Key Takeaways:

Scaling too quickly or without adequate preparation can lead to operational strain, financial inefficiencies, and weakened market focus.

Fear of Missing Out can push entrepreneurs to make impulsive growth decisions, often at the expense of long-term stability and success.

Thoroughly assess your target market, addressable audience, and market saturation to avoid spreading your resources too thin.

Focus on building a strong foundation and solidifying your home market before venturing into new territories.

Not every opportunity is worth pursuing. Knowing when to resist the allure of expansion allows you to operate with greater clarity and strategic intent.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

This episode contains five common mistakes that a lot of new sellers make when starting out - the importance of buying your own barcodes, the risks associated with discount voucher codes, the necessity of understanding the cost of goods sold, the importance of trademarks, and the pros and cons of the Amazon Launchpad program. Each topic is explored in depth, providing valuable insights for new and experienced sellers alike.

Remember - Ali & Zamir have made the mistakes so you don’t have to!

Key Takeaways:

• Always purchase your barcodes from GS1 and trademark your brand to avoid legal and operational complications.
• Understanding your cost of goods sold and knowing your numbers are vital for effective pricing, profitability, and long-term business survival.
• Be cautious with discount voucher codes, as they can become public and result in significant losses. Always consider the long-term consequences of using discounts.
• Proper planning can help you avoid costly mistakes like re-labeling or stock issues. Evaluate programs like Amazon Launchpad carefully before committing.
• Check for existing trademarks before launching a new product to avoid legal disputes and unforeseen challenges.
• Many costly errors in online selling can be avoided through careful research, strategic planning, and a proactive approach.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In the first of a two part special, Ali & Zamir share their personal experiences and mistakes made while starting their Amazon businesses 20 years ago.

In this episode, hear about the importance of understanding market differences, the significance of good packaging, and the pros and cons of the Amazon Vendor vs.  Marketplace. 

The discussion is filled with valuable lessons for aspiring Amazon sellers with practical tips. They’ve made the mistakes so you don’t have to!

Key Takeaways:

• The importance of conducting thorough market research prior to product introduction cannot be overstated.
• Understanding that product appeal may vary significantly across different cultural contexts is vital for successful market reach.
• Investing in high-quality packaging is essential to mitigate potential damage during transit and enhance customer satisfaction.
• The distinction between Amazon's Vendor and Marketplace programs is crucial - evaluate the implications of each before making a commitment.
• Learning from established brands can provide invaluable insights and strategies that can significantly enhance operational effectiveness and customer experience.
• Testing product viability in new markets through micro shipments can prevent substantial financial losses and facilitate smoother market entry.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode Ali & Zamir digest how Amazon is leveraging AI to personalise search results and enhance product recommendations based on user behaviour and preferences. They discuss the evolution of purchasing and the way AI analyses search intent, highlighting that sellers will need to adapt to new metrics, such as click-through rates and conversion rates, rather than just impressions.

The conversation also talks about the emerging trends in reviews, where summarised feedback will play a crucial role in product visibility. They explain the current limitations of new chatbot Rufus, and how sellers should remain focused on optimising for traditional search results rather than getting distracted by Amazon's new tools as not all of them become successful or popular - with Alexa as an example.

Key Takeaways:

• AI is significantly changing how Amazon personalises search results for consumers this year.
• Sellers must focus on click-through rates and conversion rates as new key metrics.
• Stock availability is becoming a crucial factor in determining product search rankings.
• Rufus, Amazon's chatbot, may not replace traditional search but could assist in finding products.
• Understanding customer reviews and experiences will be essential for product visibility.
• Sellers should not be distracted by AI hype but adapt to evolving metrics.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In this episode, Ali & Zamir explore an evolving landscape where these sellers are increasingly shifting their focus to alternative platforms like Temu and AliExpress, and the changing dynamics of brand importance amid regulatory challenges.

As Amazons grapples with issues of trust and customer experience, we discuss the implications of D2C selling and how consumer expectations are shifting towards quality and delivery reliability.

Remember - the key to success lies not in the origin of the seller but in the quality of products and brand reputation.

Key Takeaways:

• Foreign sellers, especially from China, are impacting Amazon's marketplace significantly with aggressive pricing strategies.
• Amazon is seeing a shift where branding is becoming increasingly important among sellers on the platform.
• The de minimis rule in the US allows products under $850 to avoid duty, benefiting Chinese sellers.
• Many Chinese sellers are moving to platforms like Temu and AliExpress due to less stringent regulations.
• D2C sites are facing challenges as consumer trust diminishes with the rise of AI-generated content.
• Ultimately, quality and brand reputation will dictate success on Amazon, regardless of seller origin.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

This episode explores the importance of adopting a mobile-first design approach when creating Amazon listings. 

Ali & Zamir provide practical steps that sellers can take to enhance their listings, starting with the need to evaluate product images and titles based on how they appear on mobile screens, ensuring they are clear and impactful. They discuss specific strategies for optimising images, including the importance of primary images and the first few characters of product titles.

This means ensuring images are large enough to catch the eye in search results, that the key benefits of the products are immediately visible, and that any text included is legible on smaller screens.

Attention whilst scrolling is limited, brands who prioritise mobile-friendly listings can gain a competitive advantage in the marketplace.

Key Takeaways:

• Over 70% of all Amazon conversions now take place on mobile devices, emphasising the need for mobile optimisation.
• When assessing your Amazon listings, evaluate them primarily on a mobile device for accuracy.
• Primary images should be large enough to capture attention and clearly display key benefits.
• Fonts and colours used in mobile listings must be easily readable and appealing to customers.
• Ensure that your titles are impactful, with the first 50-80 characters being critical for mobile visibility.
• Brands that optimise for mobile will gain a competitive advantage over those that do not.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Ali and Zamir explain the importance of structuring your campaigns effectively, including keeping ad groups focused with no more than 10 to 12 keywords each. They also highlight the need to manage your budget wisely, ensuring that auto campaigns don't exceed 10% of your overall ad spend. By segregating brand search terms into dedicated campaigns, you can avoid skewing your results and ultimately make your advertising efforts more profitable. 

Key Takeaways:

• Sort your Amazon ad campaigns by spend to identify where you can save the most money.
• Limit each ad group to no more than 10 to 12 keywords for optimal visibility.
• Allocate a separate campaign for brand search terms to avoid overstating generic campaign results.
• Auto campaigns should ideally not consume more than 10% of your total advertising budget.
• Identify highly relevant search terms from auto campaigns and target them in manual campaigns.
• Single keyword campaigns are perfectly acceptable and can help improve ad performance significantly.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Whilst maintaining compliance with platform regulations to avoid penalties that could diminish visibility, Ali & Zamir explain that a well-designed primary image can significantly enhance visibility and engagement, as humans process images much faster than text. 

With actionable insights and examples, this episode underscores the significance of understanding the competition and consumer behaviour, advising listeners to analyse their search result pages and adapt their strategies to optimise their product listings and stand out in a crowded marketplace.

Key Takeaways:

• In 2025, mastering the search results page is crucial for product visibility.
• Products must stand out visually in search results to attract potential buyers.
• Images communicate key product information faster than text, influencing customer choices.
• Including relevant search terms in product images can enhance customer engagement significantly.
• Delivery promises and prices are essential factors that influence consumer decisions online.
• Companies should continuously improve their product images to maximize click-through rates.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

In the final episode of 2024, Ali & Zamir deep dive into exclusive data from Amazon covering the Black Friday and Cyber Monday weekend. 

With sales for November already seeing a year on year increase of 16%, Black Friday (29th November) being a week later also coinciding with payday in the UK, sales figures for that day alone were up 23% on last year. But even those impressive numbers couldn’t stop Cyber Monday (2nd December) from taking the top spot again this year, with the highest revenue of the weekend being recorded on the Monday after Black Friday.

With the overall sales figures for the year still being crunched, brands are already preparing for what is expected to be a strong start to 2025.

This episode is packed with data and trends, focusing on key events and consumer behaviour shifts from the past year, setting the stage for the upcoming retail calendar for brands looking to leverage data to enhance their market share and maximise sales opportunities.

Key Takeaways:

• Overall sales for the month of November showed a 16% year-on-year growth, indicating strong consumer spending.
• This year's Black Friday numbers showed a 23% increase compared to last year, indicating strong consumer spending.
• Black Friday this year was not the highest revenue day; Cyber Monday surpassed it significantly.
• The delayed timing of Black Friday this year reduced the overall purchasing period leading up to Christmas.
• Brands must analyse past Black Friday data to better prepare for next year's sales strategies.
• Sales patterns suggest that January 2025 will experience significant growth compared to January 2024.
• Understanding consumer behaviour around payday is crucial for optimising sales during holiday seasons.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Hear the common pitfalls such as; the fear of raising prices due to rank concerns, the danger of setting unrealistic growth targets without market context, and the confusion between indexing and ranking on platforms like Amazon.

Packed with insights into the importance of understanding market dynamics, the implications of pricing strategies, and the need to maintain adequate stock levels to avoid losing sales momentum. Ali & Zamir encourage a shift in mindset from chasing targets to recognising and celebrating progress, balancing gains with ambition with reflection and appreciation.

If you’re already making plans for next year, this episode is your perfect companion to thrive in 2025.

Key Takeaways:

• Avoid the fear of losing rank by understanding how pricing affects visibility and profitability.
• Understand your market growth before setting ambitious growth targets to avoid disappointment.
• Recognise whether you're facing a conversion problem or visibility issue to apply the right solutions.
• Focus on ranking for the most relevant keywords instead of trying to index for everything.
• Maintaining stock levels is crucial; aim to keep inventory above your 45-day sales rate.
• Shift your perspective from measuring gaps to celebrating gains made throughout the year.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

With Amazon's increasing storage fees, especially during Q4, it's vital to carefully manage your inventory to avoid hefty charges while maintaining sales visibility. Hear about the importance of having at least 30 days of stock on hand, ideally pushing to 45 days for a safer margin. But beware of the hidden costs of understocking, such as increased advertising expenses and lost sales opportunities to competitors.

This episode offers valuable insights for brands striving to optimise their inventory strategies in the competitive Amazon marketplace.

Key Takeaways:

• Amazon charges fees for storage, and there are penalties for both overstocking and understocking.
• To maintain visibility and sales on Amazon, it's crucial to manage stock levels effectively.
• Being understocked can lead to higher advertising costs and loss of competitive position.
• Having a clear understanding of your rate of sale helps avoid costly stockouts.
• Increased storage fees during Q4 create a challenging balance for sellers managing inventory.
• It's essential to estimate both storage costs and potential advertising costs when planning inventory.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

The conversation also highlights the evolving landscape of influencer marketing, emphasising TikTok's affiliate program, which empowers brands to collaborate with micro-influencers for significant engagement. Ashley also provides insights into TikTok's role as a discovery platform, its advertising capabilities, and how it helps brands expand their reach and tap into new customer segments.

The episode concludes with the common pitfalls brands face on TikTok, the platform's demographics, and speculation of a potential future partnership between TikTok and Amazon.

Key Takeaways:

• TikTok excels at creating demand and educating consumers, unlike Amazon's focus on conversion.
• Brands must adopt a long-term strategy on TikTok to see sustainable growth and sales.
• Storytelling is essential on TikTok; engaging narratives resonate more than simple product ads.
• Utilising TikTok Shop effectively requires understanding its nuances and building momentum over time.
• Brands should create content specifically for TikTok rather than repurposing from other platforms.
• The partnership between Amazon and TikTok opens new avenues for brands to reach customers.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Ali & Zamir discuss the peak shopping days to look out for, with momentum expected to surge from November 29th as monthly salaries hit bank accounts, they share key insights on consumer behaviour and the timing of expected sales spikes.

Discover which product categories are set to dominate, with toys and games leading the way at 110% growth, followed by a surprising second-place contender.

The episode also offers practical advice for brands to prepare for the shopping frenzy, from stocking up on inventory to fine-tuning promotional strategies.

This is your essential guide to maximising sales during the holiday season!

Like and subscribe wherever you get your podcasts, and don’t miss next week's special episode packed with exclusive real-time analysis of the Black Friday & Cyber Monday weekend. 

Key Takeaways:

• The peak shopping days during Black Friday week are expected to be around November 29th to December 2nd.

• Brands should prepare for higher sales growth, particularly in Toys and Games categories this year.

• Despite initial lower sales figures, significant growth is anticipated post-Black Friday as paydays align.

• Toys & Games are the top selling category but there is a surprise second-place category for growth during this period. 

• Retailers should focus on optimising their offers to maximise value perception among consumers.

• Don't panic if your early sales are lagging; significant growth is coming soon.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Top tip - This year's Black Friday (29th November) falls a week later than last year, requiring retailers to adjust their strategies accordingly.

This episode is your essential guide to capitalising on the season and explores the psychological triggers that drive sales, how weather conditions and seasonal trends influence shopping habits including the rise in online shopping on Christmas Day and the total write-off of sales on New Year's Eve. 

Key Takeaways:

• Q4 is crucial for retail sales, with significant events shaping consumer behaviour throughout the season.
• The peak sales activity is driven by Black Friday, Cyber Monday, and the resulting payday effects.
• Understanding the timing of sales events, such as Thanksgiving and Black Friday, is essential for forecasting.
• Weather patterns can significantly influence online shopping trends, particularly during the holiday season.
• Consumer purchasing behaviour shifts after Black Friday, with high-ticket items selling first.
• Sales dynamics vary by region, with different countries exhibiting unique shopping patterns during Q4.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

While the core principles of advertising remain consistent - focusing on customer acquisition and lifetime value - the application differs significantly between platforms.

On Amazon, advertisers need to leverage paid ads to enhance organic visibility, as the two are interconnected in a way that differs from Google. Hear about the importance of precision in keyword targeting on Amazon to improve organic rankings, due to the unique dynamics of the platform.

This episode also provides insights into navigating the complexities of digital advertising, particularly when transitioning from direct-to-consumer (DTC) models to Amazon's ecosystem.

Key Takeaways:

• Advertising on Amazon requires a different philosophy than Google or Meta platforms.
• The key to successful advertising on Amazon is understanding the importance of visibility.
• Amazon's advertising can directly influence organic sales rankings in a way other platforms can't.
• New sellers on Amazon often underestimate the difference in advertising dynamics compared to DTC sales.
• Focusing on specific keywords in your Amazon ads can improve your organic ranking.
• Both Google and Amazon advertising aim to enhance non-paid sales through initial paid efforts.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Hear how click-through rates (CTR) significantly influence the value of bids, and how focusing on optimising listings will lead to higher engagement.

Amazon's payment structure is primarily based on clicks, not impressions, meaning that having a compelling listing can lead to better ad performance even with lower bids.

This episode also highlights the importance of using Amazon's Brand Analytics to understand competitive metrics for both paid and organic visibility.

Remember - CTR x Bid = Value to Amazon

Key Takeaways:

• Amazon advertising works on a pay-per-click model, emphasising clicks over just impressions.
• High click-through rates can lead to lower bids while maintaining visibility on Amazon.
• Brand analytics provides crucial data for targeting click-through and conversion rates effectively.
• The relationship between bid amounts and click-through rates is vital for advertising success.
• Amazon prioritises products that convert well, impacting both paid and organic rankings.
• Understanding Amazon's revenue model helps sellers optimise their advertising strategies.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

Key Takeaways:

• Search is inventory with the shortest shelf life ever.
• Cost per click fluctuates throughout the day based on search activity.
• Search activity peaks during specific times of the day.
• Advertiser budgets often reset at midnight, affecting demand.
• The interplay between supply and demand influences advertising costs.
• AI tools are essential for optimising advertising bids.
• Using AI can lead to significant savings in advertising costs.
• Without AI bidding, brands are likely overpaying for ads.
• Effective advertising requires understanding the dynamics of search activity.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

The duo tackles whether Amazon’s fee increases are penalising disorganised sellers or rewarding the well-prepared. They dive into controversial topics like the impact of performance fees, stock levels, VAT adjustments, and the crucial importance of getting stock in early for the holiday season. If you’re selling on Amazon, understanding these changes could be the difference between growth and losing out on significant revenue.

Key Takeaways:

• Amazon is raising fees, particularly penalising sellers with poor inventory management. Well-organised sellers can benefit.
• Having 30+ days of stock is key to avoiding extra fees and maximising Amazon’s fulfilment efficiency.
• Get stock in by October to ensure it’s available during peak holiday periods.
• Amazon will now charge VAT on all services, impacting short-term cash flow for sellers.
• Amazon is tightening the window for requesting reimbursement for overcharges—make sure to act before October.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

They discuss how resellers can be both a blessing and a curse, highlighting key challenges like loss of the buy box, pricing issues, and maintaining brand integrity. On the flip side, they look at how some brands can benefit from working with the right resellers and how to set up agreements that keep everyone aligned.

Whether you’re a brand manager navigating Amazon or an entrepreneur considering resellers as part of your e-commerce strategy, this episode is packed with actionable insights on how to control and optimise your brand’s presence on the world’s largest marketplace.

Key Takeaways:

• The Ugly: Brands can lose control of their listings and their buy box, leading to lost sales, dropped prices, and a devalued brand presence.
• The Bad: Losing the buy box often means brands can’t advertise, and resellers may not invest in brand growth or advertising.
• The Good: For brands without the capacity to sell on Amazon, resellers can help manage sales, provided there are clear agreements and revenue targets in place.
• Transparency Program: A powerful tool to help brands take back control of listings, though it comes at a cost.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

The conversation challenges the idea that Amazon is a ‘cheap’ marketplace, arguing that it has evolved into a vital platform for serious brands. Zamir expresses his frustration with businesses that consider themselves “too cool” for Amazon, while Ali acknowledges that some brands may have a different perspective, even though they might be outdated.

The duo discuss how challenger brands are capitalising on Amazon to disrupt industries, and how refusing to sell on the platform could leave businesses vulnerable to competitors taking market share. This episode offers practical insights for brand managers, e-commerce professionals, and entrepreneurs navigating the rapidly changing landscape of online retail.

Key Takeaways:

• The view of Amazon as a low-value marketplace is no longer accurate. Avoiding the platform can mean missing significant opportunities.
• With over 80% of UK consumers shopping on Amazon, brands can’t afford to ignore its reach.
• Smaller, agile brands are using Amazon to challenge bigger players and win market share by meeting consumer demand.
• Brands need to ask themselves whether they’re leaving money on the table by avoiding Amazon.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

They break down the key differences between the two fulfilment methods, from cost and scalability to the all-important conversion rates. With recent changes in SFP’s delivery promise, and Amazon’s shift to level the playing field between FBA and SFP, Zamir argues that it’s time sellers seriously consider SFP as a viable alternative for certain situations. Whether you’re shipping in bulk, offering personalised products, or looking for better control of stock, this episode explores where SFP can shine.

Key Takeaways:

• FBA still leads in scalability and cost-effectiveness for single-item orders, especially with Amazon’s vast fulfilment network.
• Seller Fulfilled Prime offers flexibility for bulk orders, personalised customer experiences, and more control over stock—all without splitting inventory.
• SFP now matches FBA’s one-day delivery promise, levelling the playing field for sellers.
• Brands with established DTC (Direct-to-Consumer) operations or non-ambient products like chilled or frozen goods can benefit significantly from SFP’s flexibility.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources

We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.

So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of The Upside.

https://www.thiswayup.online