Join me as I sit down with Andrew Volpetti, Business Development Director for North America at Red Horticulture, whose deep background in horticulture, hydroponics, and business development has positioned him at the forefront of controlled environment agriculture innovation. With an impressive career spanning over 15 years—including leadership in lighting solutions and a passion for solving agricultural challenges—Andrew brings rich expertise and refreshing honesty to the booming vertical farming industry.

This episode gets real about what’s driving the next wave in vertical farming: prioritizing plant health and farm success over flashy tech. Together, Harry Duran and Andrew Volpetti unpack why the “hype bubble” around vertical farming technology has popped, and why that’s a good thing for growers, investors, and anyone passionate about sustainable food systems. You’ll get an insider look at how Red Horticulture’s dynamic LED lighting is helping make farming smarter, not just more high-tech.

Beyond tech talk, we explore personal journeys—from backyard gardening roots to global industry leadership—plus crucial topics like sustainability, the impact of legacy practices on soil and water, and the evolving rebate landscape for LED upgrades. Andrew Volpetti also shares candid stories of wins, challenges, and the importance of relationship-building in agri-business.

Ready to discover the real future of vertical farming and how you can be part of a movement that’s grounded in reality—not just hype? Click play and listen to the full episode now!

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Key Takeaways

00:00 Indoor Ag Con Recap & Industry Reality

00:06 Early Connections: Family, Food, and Farming

00:13 Hydrofarm Career Journey & Sales Philosophy

00:22 Transition to RED Horticulture & Dynamic Lighting

00:29 LED Technology Advances & Client Success Stories

00:36 Work Ethic, Motivation, and Future Visions

Tweetable Quotes

"I think a lot of the hype bubble, which did pop, and everyone using that trough of disillusionment graph ad nauseam, I think it was good to see. And I think everyone is appreciating it more."

"Dynamic lighting was something that I was vaguely familiar with. I knew there were a lot of changes in LEDs, and the one thing I knew I didn't want to do is just be a box pusher. I wanted to believe in the product, I wanted to understand the product, and I wanted to find solutions for people growing crops that hadn't been presented to them. That's where I think the value lies."

"I wanted to take Latin. I wound up taking 8 years of Latin. Now, I'm not going to say I was an A student. I wasn't a B student. I was like a C-. But you know what? Dogged determination. I think that pays. And I think it also helped me just realize, look, if you work hard, you put the time in, you learn, you really can achieve, you know, and I think my parents' work ethic, but you know, being told you can't do something is usually the greatest motivator for most people."

Resources Mentioned

Website - https://www.horticulture.red/en/

LinkedIn – linkedin.com/in/andrew-volpetti-mba

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In this episode, Harry Duran sits down with Joaquin Gonzalez, Chief Expansion Officer at Eleusis Feed, an expert in agricultural engineering with deep roots (literally) in ranching and hydroponic fodder systems. Raised on a ranch near Santiago and backed by a career spanning Chile, Colorado, and now Texas, Joaquin Gonzalez brings a wealth of hands-on experience and entrepreneurial spirit to revolutionize how livestock are fed.

This conversation dives into the power of hydroponic fodder systems as a game-changer for ranchers and farmers battling water scarcity, price hikes, and traditional feed limitations. Joaquin Gonzalez unpacks why modular container farms aren’t always the answer at scale, and shares how Eleusis Feed’s industrial solutions offer flexibility for both small and massive operations, empowering producers in drought-prone regions to ensure feed—and food—security all year long.

Beyond the nuts and bolts of fodder systems, you’ll hear stories from Joaquin Gonzalez's lifelong obsession with horses, lessons learned from engineering trial and error, and the realities of transitioning from South America to the U.S. Discover what it really takes to convince traditional ranchers to embrace innovation, and get inspired by the impact of sustainable practices on animal health, water conservation, and rural livelihoods.

If you’re ready to learn how vertical farming can safeguard your operation and secure the future of animal agriculture, tune in to this episode now—this one’s packed with practical insights and the passion to match. Listen and get equipped to grow smarter today!

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Key Takeaways

00:06:42 Tackling Chile’s Drought and the Quest for Sustainable Fodder

00:13:01 Engineering Solutions: Container Farms and Overcoming Mold

00:19:22 Barley Fodder for All: From Horses to Giraffes

00:25:29 Scaling Up: Industrial Hydroponic Fodder Systems

00:32:09 Educating Ranchers and Challenging Traditions

00:38:18 Entrepreneurship, Moving to Austin, and Staying Motivated

Tweetable Quotes

"At the end, you have to have horses, you have to have a trainer and all this stuff, and it was something that from there I transitioned to another sport because it was too expensive. Being one of seven, it wasn't something that I was the only one obsessed with horses and stuff, so I pushed that dream aside and focused on other sports. But then after college, I picked it up again, started riding again, won another championship, and it was everything about having a horse and having a train with feed and all this stuff that gets complicated over time. That is something I have in my heart—at some point, I will do it for sure."

"The containerized solution that we could put together was able to produce 850 pounds a day, which, if you look at the industry, you can feed 30 cows, 35 horses, and stuff like that. I was talking to many ranchers that had 200 head of cattle, so for that you need eight containers. Putting one container next to another at some point doesn't make sense—maybe two is okay, three you start to think about, no, because every container has its own system, its own way of farming. At the end, we were looking for something more industrial."

"With a fodder system, you use about 95% less water than traditional farm. We’re here to help those places, especially in the western states, where drought makes water a critical issue. There are even incentives from the government like retiring wells—they’ll pay you to retire a well because water is so scarce. Those are the people who benefit the most from this technology."

Resources Mentioned

Website - https://eleusisfeed.com/

YouTube - https://www.youtube.com/channel/UCxbGX9JbBJ89H51sVEN1Bog

LinkedIn - https://www.linkedin.com/in/joaquingonzalezv/

Facebook - https://www.facebook.com/profile.php?id=61576560510377

Instagram - https://www.instagram.com/eleusis_feed/

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In this episode of the Vertical Farming Podcast, I sit down with Tristan Fischer, CEO of Fisher Farms, one of the pioneers in modular farming technology. Tristan brings over 25 years of experience in clean energy and large-scale renewables, translating that expertise into creating more efficient, scalable, and cost-effective vertical farming solutions. Having navigated the challenges of building some of the largest vertical farms in the UK, Tristan is passionate about making vertical farming both accessible and sustainable—and he’s got the battle-tested insights to prove it.

We dive deep into Fisher Farms’ journey from traditional R&D setups to their cutting-edge modular approach, using shipping containers like building blocks for truly scalable farms. Tristan shares candid stories about the risks and surprises of massive farm construction, and how clever modular design is transforming the economics and flexibility of indoor agriculture, enabling global expansion—even in places like Abu Dhabi, where energy costs are astonishingly low.

Beyond technology, we explore Fisher Farms’ culture of innovation, their relentless focus on driving down costs, and why Tristan believes vertical farming should move from premium niche to practical staple for feeding the world. You’ll hear how the team’s values—kindness, respect, factfulness, and robustness—help foster big ideas and quick pivots, and how these principles drive Fisher Farms to be the lowest-cost vertical farm in the world.

If you’re ready to rethink what’s possible with vertical farming and discover how modularity might be the answer to your growth headaches, don’t miss this episode! Click play and join us as we explore the future of feeding the world—without wrecking the planet.

Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary’s story, strategy, and actionable insights!

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Key Takeaways

00:00 Fisher Farms Expansion and Modular Approach

06:01 Overcoming Scaling Challenges at Farm Two

12:01 Fisher Farms Ethos and Focus on Cost Reduction

18:31 Advancements in Lighting and Efficiency

23:40 Competing with Glasshouses and New Market Opportunities

29:54 Modular Growth in the UAE and Global Impact

35:03 Plug and Play Modular Flexibility

40:02 Fisher Farms Technology Certification and Branding

46:08 Building an Innovative, Kind, and Robust Company Culture

52:42 Closing Reflections and Future Outlook

Tweetable Quotes

"If you have a thousand things which need to get right, I think we probably planned for about 900 of them and got them right, and then once Farm 2 got running, 50 of them were relatively quick to fix, but there were a few items which actually ended up being very, very difficult. Sometimes you had a problem hiding behind another problem."

"Our view is that if we focus on really driving down cost, cost, cost, cost, then we don’t have to worry about becoming a premium brand—but it gets us in the direction where we want to be, which is: how do you actually feed the world without trashing the planet at the same time?"

"What we want is my terrible idea and a genuinely bad idea, and your crazy, insane idea and somebody else’s drug-addled idea or sleep-addled idea—whatever it is—and they’re all actually genuinely bad ideas independently, but by putting those ideas together, layering those ideas on top, we come up with a beautiful, brilliant insight which none of us independently had thought about."

Resources Mentioned

LinkedIn - https://www.linkedin.com/in/tristanfischer/?originalSubdomain=uk

Website - https://fischerfarms.co.uk/

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This week on Vertical Farming, I sit down with Mary Wetherill, founding president and CEO of Green Food Solutions, for a candid conversation about building a truly sustainable urban farming business. Mary’s unique journey—from the service industry and massage therapy to pioneering food access solutions in city environments—gives her an unmatched perspective on both the struggles and opportunities vertical farmers face today.

In this episode, Mary demystifies how Green Food Solutions is reimagining the food system with a “farming as a service” franchise model that prioritizes support, profitability, and genuine community impact. We dig into what makes a good franchise partner, why most farms face recurring challenges, and how Mary’s mission-driven approach is shaking up the industry’s status quo. If you’ve ever wondered how to make real money in urban farming—without sacrificing your values—this conversation is your playbook.

Beyond the business model, you’ll hear stories about navigating Silicon Valley hype cycles, lessons learned from early accelerator programs, the importance of resourcefulness, and the surprising ways personal experience shapes entrepreneurial journeys. Plus, discover how Green Food Solutions fosters partnerships that work, advice for new farmers, and eye-opening discussions on market realities and PR.

Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary’s story, strategy, and actionable insights!

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Key Takeaways

00:00 Jersey City Roots and Entrepreneurial Beginnings

06:10 Entering Urban Farming & The Square Roots Experience

12:35 Green Food Solutions Business Model Explained

18:26 Franchising, Farmers, and Fit for New Owners

24:57 Green Food Solutions Origin Story & Mission

30:22 Monetization, Resourcefulness, and Revenue Streams

36:48 Team Management & Leadership Values

41:02 Industry Reflections & Farmers’ Challenges

46:16 Closing Thoughts & Contact Information

Tweetable Quotes

"Honestly, when I worked for Merrill Lynch, I quit. I was in with my boss and I was getting a promotion. She brought me in her office and I was just going to give my two weeks. I'd rather stick a pencil in my eyes than take your promotion. I just really didn't like the corporate environment."

"We were disgusted by how consultants and all these people were charging tens, twenties of thousands of dollars for things we were giving for free, and honestly, manufacturers usually give those for free—so I didn’t like what I saw happening when I was so originally excited about it."

"There was a day that my mom had a box of food that was brought into the house by a priest. I think that was the first day I had an experience of feeling poor, regardless of what level it was. I started selling my toys and shining shoes—I think I got my knowledge about monetization and being resourceful because of having grown up poor."

Resources Mentioned

Website - https://www.greenfoodsolutions.com

LinkedIn - https://www.linkedin.com/company/18566881

Facebook - https://www.facebook.com/greenfoodsolutions/

Instagram – https://www.instagram.com/greenfoodsolutions/

YouTube - https://www.youtube.com/c/GreenFoodSolutions

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I sat down with Taylor Robinson, Chief Scientist and founder of Rimrock Analytical, to discuss the critical role of proactive monitoring in controlled environment agriculture. Taylor's unique background in molecular sciences and agriculture has positioned him as a leader in providing cutting-edge analytical services to indoor farms.

Taylor shed light on the common challenges indoor farmers face, from biofouling in water systems to unexpected pathogen outbreaks. He stressed the importance of having a solid biosecurity plan and regular monitoring to catch issues early. We delved into real-world case studies, including a Pythium outbreak that nearly devastated a farm's operations, and how data-driven solutions helped turn the situation around.

We also explored the evolving landscape of indoor farming, discussing the industry's consolidation and the lessons learned from early adopters. Taylor shared valuable insights on how farms of all sizes can benefit from analytical services, emphasizing the return on investment in preventing crop losses. If you're involved in indoor farming or curious about the science behind growing food in controlled environments, this episode is packed with practical knowledge you won't want to miss.

Ready to unlock the secrets of maintaining a healthy indoor farm environment? Listen now to gain valuable insights that could save your crops and optimize your growing operations.

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Key Takeaways

5:03 Water treatment challenges in indoor farming

10:31 Proactive monitoring vs. reactive troubleshooting

16:23 Education and support for growers

22:25 Risks of pathogen spread in grow systems

26:50 State of the indoor farming industry

31:32 Rimrock team size and recent hires

34:36 Importance of preventative maintenance for farms

Tweetable Quotes

"We take the mantra of 'data to decisions' at Rimrock. We see ourselves as a vehicle to streamline what can be barriers for growers and operators to get the necessary data."

"Microbes have the capacity to multiply and spread very rapidly. So keeping a close eye on things, establishing routine monitoring surveys we've found is key."

"We're rolling out a microbial heat map to help you better visualize your microbial results mapped to your process flow in your facility. With that you can see potential hotspots for pathogens and how they might integrate to downstream systems."

Resources Mentioned

Website - https://rimrockanalytical.com/

LinkedIn - https://www.linkedin.com/company/65487487/

Instagram - https://www.instagram.com/rimrock_analytical/

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VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

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Charlie shared insights on Let Us Grow's journey from vertical farming to focusing on aeroponics technology for greenhouses. He explained how their advanced aeroponics system offers significant advantages over traditional hydroponic methods, including increased yields, improved plant health, and reduced water usage. Charlie also touched on the company's expansion into global markets and their efforts to educate both industry professionals and the public about the benefits of controlled environment agriculture.

We delved into the challenges faced by the vertical farming industry and how Let Us Grow has adapted to changing market conditions. Charlie emphasized the importance of collaboration within the industry and highlighted their partnerships with established greenhouse builders and system integrators. He also discussed their community outreach efforts, such as the Bristol Basil Company initiative, which demonstrates the potential of local food production using advanced growing techniques.

Throughout our conversation, Charlie provided valuable insights into the future of controlled environment agriculture and the role of aeroponics in creating more sustainable and resilient food systems. If you're interested in the intersection of technology and agriculture, or simply curious about where your food comes from, this episode offers a fascinating glimpse into the cutting-edge world of advanced growing methods.

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Key Takeaways

5:07 Shifting focus to glasshouses and partnerships

11:40 Biking to GreenTech conference and industry events

16:44 Building relationships with government agencies

20:21 Bristol Basil Company and local food initiatives

28:12 BBC Radio 4 feature on sustainable growing

34:57 Challenges of running a company in this environment

39:06 Future plans and global expansion goals

44:01 Closing thoughts on collaboration in indoor farming

Tweetable Quotes

"We've taken the rolling bench architecture widely used in the greenhouse industry and integrated our advanced aeroponics technology into it. This means we can partner with numerous Dutch large greenhouse builders to deliver these systems, providing the smarts while they handle the delivery."

"There's no point in doing vertical farming unless it's powered by renewable energy. It doesn't make sense from an environmental standpoint to burn fossil fuels to convert them into electrons to power lights to grow plants when the sun is free."

"We're showing you can turn disused greenhouses into productive grows that are profitable and give back to your local food community. You can achieve many of the same outcomes as vertical farming with a slightly lower tech structure like a greenhouse, while still growing the best produce year-round with the least water."

Resources Mentioned

Website - www.lettusgrow.com

LinkedIn - https://www.linkedin.com/company/lettus-grow

Facebook - https://www.facebook.com/LettUsGrow/

Instagram - https://www.instagram.com/lettusgrow/

X - https://twitter.com/LettUsGrow

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In this episode, I speak with Hans Kristian Westrum, Chief Strategy Manager at Soil Steam, about their innovative soil steaming technology. Hans grew up on a farm in Norway and later pursued a career in business before returning to agriculture. His company, Soil Steam, has developed machines that use steam to sanitize soil and substrates, eliminating harmful pathogens and weeds without chemicals.

We discuss how Soil Steam's technology evolved from open field applications to containerized solutions for indoor farming. Hans shares insights on how their machines can effectively treat substrates, allowing farmers to recycle growing media and reduce costs. Recent trials with strawberry growers in Belgium demonstrated that steamed, recycled substrates performed as well as new substrates, opening up exciting possibilities for sustainable farming practices.

The conversation also touches on the challenges of balancing different market demands, from construction projects to indoor farms. Hans emphasizes the importance of focusing on containerized solutions to meet the growing needs of indoor farmers worldwide. We explore future plans for expansion into North America and the company's commitment to participating in industry conferences to share their research and technology.

If you're curious about innovative solutions for sustainable indoor farming and want to learn how soil steaming technology could revolutionize your growing practices, don't miss this fascinating conversation with Hans Kristian Westrum.

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Key Takeaways

0:00 Intro: Steaming soil for construction and farming

5:13 Early experiences with steam on the farm

16:53 Expanding into indoor farming and substrates

21:15 Research on steaming to eliminate pathogens

27:52 Positive results from substrate recycling tests

34:00 Focusing on container-based steaming machines

39:02 Closing thoughts and future plans

Tweetable Quotes

"We steam the substrate before they took it in the first time to have control. Be 100% sure that this is clean. These guys cannot take a risk on anything. If you have one disease in that coco coir or whatever you get, if something can happen, it means it comes from Sri Lanka and it can go by boat, what happens all this distance."

"We got rid of the harmful organisms that were there and the natural life was back two weeks after. It comes from surroundings, from the soil beneath and stuff like that."

"I think it's a fantastic combination. You can talk about sustainability, but if there's no saving money, it's impossible. We say that we can recycle one cube of the substrate at the cost of maybe five to ten dollars. Approximately something between 50 and 60, 70, $80 per cube."

Resources Mentioned

Website - http://www.soilsteam.com

LinkedIn – https://www.linkedin.com/in/hans-kristian-westrum-12023444/

Facebook - https://www.facebook.com/soilsteam

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Andy's journey from a skeptical view of sales to becoming a passionate advocate for helping others is truly inspiring. He shares how his experiences in Iowa and personal challenges shaped his approach to sales and client relationships. Andy emphasizes the importance of understanding clients' needs, asking the right questions, and maintaining integrity throughout the sales process.

We delve into the world of agricultural grants, discussing how United Grants of America assists farmers in navigating complex government programs. Andy explains their team-based approach, which includes compliance experts, analysts, and account executives with farming backgrounds. He highlights the value of personalized service and the company's success-based fee structure.

Andy also touches on recent trends in agricultural grants, including changes in government programs and the increasing availability of funding opportunities. His insights provide valuable guidance for farmers looking to secure financial support for their operations.

If you're a farmer or entrepreneur seeking to improve your sales skills or explore grant opportunities, this episode is packed with practical advice and inspiring stories. Tune in to gain a fresh perspective on sales, personal growth, and the world of agricultural grants.

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Key Takeaways

5:02 History and mission of United Grants of America

9:16 Andy's journey into sales and professional development

14:26 Lessons from stand-up comedy applied to sales

19:40 The importance of self-improvement in sales

30:59 Overcoming personal struggles and professional growth

37:45 How United Grants of America assists farmers

42:55 Keys to success in securing agricultural grants

46:58 Exploring spirituality and vulnerability in business

Tweetable Quotes

"At the end of the day, there's three reasons why people buy. Are you going to make me money? Are you going to save me money? You're going to make my life easy."

"Life is here to help us. It's up to us not to say bad or good. Life is here to really help us."

"I don't think farmers' lives always fit perfectly into what's being offered. So you got to do a little brain surgery and understand what the end is mine and ask really good questions."

Resources Mentioned

APPLY HERE: https://www.verticalfarmingpodcast.com/grants

Website - https://www.unitedgrantsofamerica.com/

LinkedIn – https://www.linkedin.com/company/united-grants-of-america

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Marcus Comaschi, an R&D engineer at Gyroplant, brings a wealth of knowledge and experience in design and engineering to the world of indoor farming. With a background that spans from working at Ford Motor to developing hydroponic systems, Marcus has a unique perspective on how to innovate within the agricultural sector. His journey from traditional engineering to creating reusable plant-holding superstructures is a testament to his passion for sustainable and efficient farming solutions.

The main focus of our conversation is Gyroplant's innovative approach to eliminating traditional substrates in indoor farming. Marcus shares how his company developed reusable silicone rubber superstructures that hold plants without the need for messy, single-use materials. This advancement not only simplifies the growing process but also addresses issues of cleanliness, cost, and supply chain reliability, making it a game-changer for growers worldwide.

Beyond the main topic, we delve into the challenges of standardization in the vertical farming industry and the importance of collaboration among growers and technology providers. Marcus also discusses the role of 3D printing in prototyping and developing custom solutions, highlighting how this technology has been pivotal in Gyroplant's success.

Curious to learn how Gyroplant's solutions can transform your indoor farming operations? Click to listen and discover how Marcus Comaschi's insights could help you achieve cleaner, more efficient plant production.

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Key Takeaways

0:00 Intro: Marcus Comaschi joins Vertical Farming podcast

5:20 Marcus's journey from engineering to food

10:41 3D printing's crucial role in prototyping

18:29 Eliminating substrate: Drivers and challenges

24:38 Need for standardization in vertical farming

31:21 Design process for crop-specific superstructures

37:42 Balancing focus and opportunities in business

42:39 Closing thoughts on indoor farming's future

Tweetable Quotes

"We don't like to problem solve, but problem eliminate. Traditionally an engineer solves a problem and creates 20 other problems."

"There's this great mesh of the engineered and the organic together in one and that's never going to go to plan initially."

"I think the indoor farming world is finding its feet and we really would like to say to people to look at some of our case studies online to see how we slightly disrupted the traditional models."

Resources Mentioned

Website - https://www.gyroplant.com/

LinkedIn – https://www.linkedin.com/in/marcus-comaschi-05b9327b/?originalSubdomain=uk

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I sat down with Wessel van Paassen, Managing Director at Green Simplicity, to explore the intersection of greenhouse expertise and vertical farming innovation. Born into a family of flower growers, Wessel brings a unique perspective to the vertical farming industry. His company, Green Simplicity, has been at the forefront of developing research chambers and vertical farming solutions for the past decade.

Wessel shares how his background in traditional horticulture has shaped his approach to vertical farming. He emphasizes the importance of efficiency, optimization, and practical knowledge in developing successful systems. We discuss the challenges faced by the vertical farming industry and how lessons from greenhouse cultivation can be applied to indoor farming.

Our conversation covers a range of topics, including the evolution of vertical farming technology, the importance of collaboration within the industry, and the potential for hybrid approaches that combine greenhouse and indoor farming techniques. Wessel also offers insights into the future of vertical farming and the role of companies like Green Simplicity in driving innovation.

If you're interested in the future of agriculture and want to understand how traditional farming wisdom can inform cutting-edge vertical farming solutions, this episode is a must-listen. Tune in to gain valuable insights from one of the industry's most experienced voices.

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Key Takeaways

5:27 Evolution from research chambers to vertical farms

10:30 Pioneering LED lighting in tulip cultivation

16:58 Challenges of vertical farming system integration

24:40 Attending conferences and industry trends

29:45 Green Simplicity joining the GreenV group

35:08 Preparing for growth and future innovations

Tweetable Quotes

"I always say under pressure everything gets fluid. So you have to make sure it works at the ends of the line."

"We are not a company that can say, 'Oh, we prove that you can produce 120 kilos of lettuce.' I just say I've never done lettuce. But if you now produce 80 kilos and your climate is this, I know it will be better because our climate is just spot on and we have uniform light distribution."

"Seeing is believing. I always say talk to my customer and don't involve me. Then you know the real story."

Resources Mentioned

Website - https://greensimplicity.com/en/

LinkedIn – https://www.linkedin.com/in/greensimplicity/

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Mike's journey is a fascinating blend of technology, entrepreneurship, and agriculture. From his early days in crypto and digital payments to his current focus on sustainable farming, Mike has always been driven by a desire to empower individuals and decentralize systems. His latest venture, Smart Farms and the Bucket Buddies brand, is a testament to this vision.

At the heart of Mike's concept is the Bucket Buddies book series, which features anthropomorphic characters teaching children about farming, nutrition, and sustainability. But it doesn't stop there – the brand extends to physical products, grow kits, and plans for animated content, all designed to engage children and families in the world of agriculture.

We delved into Mike's ambitious plans for scaling his concept, including the development of hyperlocal farms across the country and the creation of educational experiences that blend entertainment with hands-on learning. Mike also shared his thoughts on the challenges of bringing such a multifaceted project to life and his strategies for attracting investors and partners.

If you're interested in innovative approaches to sustainable agriculture, education, or building a brand with a purpose, you won't want to miss this inspiring conversation with Mike Smart. Tune in to hear how one entrepreneur is working to transform our relationship with food from the ground up.

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Key Takeaways

5:35 Crypto journey and payment industry experiences

8:14 Origins of indoor farming interest

13:44 Creating the Bucket Buddies book series

19:33 Walt Disney-like vision for Smart Farms

23:52 Current progress and future plans

29:14 Scaling the brand and outsourcing production

34:53 Immediate needs and ideal partners

Tweetable Quotes

"How about we funnel all of that consumerism into sustainable farming methods and then scale those sustainable farming methods as a nonprofit as opposed to forcing people to pay taxes to jump on board with whatever systems they can remain centralized and shut us off from our electricity or shut us off from our food supply anytime they want."

"Adults are indoctrinated and it's harder and in fact impossible to change the mind of an adult who doesn't want to change their mind. And so it just only makes sense to start with educating the youth, making this stuff entertaining, fun, stickable, addicting."

"I'm Daddy in my world and I'm fixing everything I can fix with these processes. And if I can create a subscription service to these micro local hyperlocal farms and instill the curriculum into all the libraries and the schools and homeschool communities so that the kids are learning Smart Farms is where we get our food... Then we're going to be a household name."

Resources Mentioned

Website - Https://smartfarms.global

LinkedIn - https://www.linkedin.com/in/mike-smart-bucket-buddies

Facebook - https://www.facebook.com/share/16n455CPLE/

X - https://x.com/smartfarms2024

YouTube - https://youtube.com/@smartfarms2024

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Tahir's story is fascinating, starting from his childhood experiences in Kashmir's apple orchards to becoming a key player in the events industry. He shared how his grandfather's teachings on respecting and valuing people have shaped his leadership style and approach to team building. The conversation delved into the challenges of pivoting during the COVID-19 pandemic and how it led to the creation of the Global Vertical Farming Show.

We discussed the importance of adaptability in the events industry, especially when dealing with emerging technologies like vertical farming. Tahir provided insights into how the show has evolved over the years, growing from a virtual event to a large-scale physical exhibition. He emphasized the critical role of collaboration in the indoor farming industry, particularly at this early stage of development.

If you're interested in the intersection of agriculture, technology, and event management, or if you want to learn about the latest trends in vertical farming, this episode is a must-listen. Tune in to hear Tahir's valuable perspectives on team building, industry challenges, and the future of indoor agriculture.

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Key Takeaways

3:42 Impact of COVID-19 on events industry

9:15 Building long-term relationships in events

16:28 Decision-making process for event viability

21:34 Evolution of Global Vertical Farming Show

32:15 Unique aspects of upcoming Vertical Farming Show

36:38 Importance of team building and culture

42:37 Tough questions leaders ask themselves

Tweetable Quotes

"I am very close to the soil. I grew up in a family with farms and orchards. That's what we did on the ground level. So I had a natural inclination towards agriculture."

"For Middle East, especially UAE, vertical farming is not just an option for people to consider. It's something which is by default the best that they can do."

"A client is a client until we are closing a deal. Once the deal is closed and you come to the event, treat them as your guests. It's our responsibility to make their life comfortable."

Resources Mentioned

LinkedIn - https://www.linkedin.com/in/tahirabdulbari/

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I sat down with Jessica Staha, CEO of LPC Naturals, to discuss the fascinating world of microbials in agriculture. With a background in molecular biology and genetics, Jessica brings a wealth of knowledge to the table, having worked in various industries before finding her passion in agricultural technology.

We delved into the unique challenges faced by both indoor and outdoor farming, and how microbials can provide innovative solutions. Jessica explained how their proprietary isolate of Beauveria bassiana works as a plant stimulant, helping crops withstand various stresses. She emphasized the importance of educating farmers and growers about the benefits of microbials, as they offer a more holistic approach to plant health compared to traditional chemical solutions.

Throughout our conversation, we touched on the evolving landscape of controlled environment agriculture, the impact of extreme weather on farming, and the potential for collaboration within the industry. Jessica shared insights on leadership in a startup environment and the importance of maintaining work-life balance in the fast-paced world of agricultural innovation.

If you're curious about the future of farming and how microbials could revolutionize crop management, this episode is a must-listen. Tune in to gain valuable insights from an industry expert and discover how these tiny organisms could make a big difference in agriculture.

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Key Takeaways

5:57 From corporate to entrepreneurship challenges

11:47 LPC Naturals origin and microbial solutions

17:57 Educating farmers on microbial benefits

24:59 Preparing environments for microbial use

30:20 Balancing entrepreneurship and personal well-being

35:17 Collaboration opportunities in microbial research

Tweetable Quotes

"DNA is DNA is DNA. It doesn't matter the organism. And so again, it's this universal language that you can communicate with."

"In a controlled sector, you're really pushing those plants to an extreme. Really fast cycle times, beautiful, consistent responses are needed. And then on top of it, packaging, handling, long shelf lives are needed."

"As more chemicals are being pulled and aren't being allowed to be used, it's clear that more people are doing a better job at communicating the efficacy of microbials in agriculture and vertical spaces."

Resources Mentioned

Website - https://lpcnaturals.com/

LinkedIn - https://www.linkedin.com/in/jessica-staha

Instagram - https://www.instagram.com/primesuperiorgrow/

Facebook - https://www.facebook.com/primesuperiorgrow

YouTube - https://www.youtube.com/@primesuperiorgrow

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Alberto Campanaro, Head of Science at Zayndu, brings a wealth of experience from his background in industrial biotechnology and plant research. His journey from traditional open-field agriculture to innovative seed treatment technology offers valuable insights into the evolving landscape of controlled environment agriculture. Alberto's passion for understanding plant behavior and his transition from academia to a startup environment provides a unique perspective on the challenges and opportunities in this field.

The heart of our discussion revolves around Zayndu's cold plasma technology for seed treatment. Alberto explains how this innovative approach can enhance seed germination, improve plant growth rates, and potentially increase crop yields. We delve into the intricacies of developing "recipes" for different plant species and varieties, highlighting the precision required in this cutting-edge technology.

We also touch on the broader implications of this technology for sustainable agriculture, the importance of maintaining a connection with plants in scientific work, and the challenges of transitioning from hands-on research to a management role in a growing company. Alberto's insights offer a glimpse into the future of agriculture and the potential for technology to address global food production challenges.

If you're curious about the intersection of plant science, technology, and sustainable agriculture, this episode offers a fascinating look into the future of food production. Tune in to gain a deeper understanding of how innovative approaches like cold plasma treatment are shaping the way we grow our food.

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Key Takeaways

0:00 Intro: Plants' resilience without movement

5:43 Growing up in Italy and family memories

11:48 Journey to plant science and UK studies

17:40 Transition to controlled environment agriculture

22:47 Discovering Zayndu and startup excitement

34:42 Crop-specific responses to cold plasma treatment

38:38 A day in the life of a plant scientist

42:40 Evolving from scientist to team leader

47:27 Closing thoughts and contact information

Tweetable Quotes

"One thing I always find fascinating is that actually plants cannot move. Throughout the year these organisms have to resist heat waves, floods, different temperatures... And mammals or animals can move around, right? There's no water. Okay, let's go find it. But for plants, they're not allowed to."

"I always remember I was coming from a kind of a rich subgroup with flashy equipment and stuff. And I was there, I thought, you know, this is quite interesting, I can do this. It was also, you know, the technology was sound and at that time, and still I was looking for do something of impact."

"We have arrived to certain level of detail. For example, take spinach that we study quite a lot because there's a lot of request in the market for us for spinach to improve it. And we can see this variation response at the level of varieties. So we are at the moment, in terms of plasma protocol, we have three of them and these three, depending on which variety you're growing, you need to go 1, 2 or 3."

Resources Mentioned

Website - https://zayndu.com/

LinkedIn - https://www.linkedin.com/in/alberto-campanaro-82aa0a176/?originalSubdomain=uk

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Dima's journey from finance to agriculture is a testament to the power of curiosity and perseverance. With a background spanning real estate, business development, and agriculture in various parts of the world, Dima brings a unique perspective to the field of greenhouse automation. His company, GrowDirector, has evolved through four generations of technology, each iteration addressing specific challenges in the industry.

The conversation centered on GrowDirector's innovative approach to greenhouse automation. Dima explained how their wireless, modular, and scalable system provides growers with unprecedented control and flexibility. The latest generation of their technology offers future-proof scalability, allowing growers to expand their capabilities without significant additional investment.

We also explored the role of AI in agriculture, discussing GrowDirector's AI-powered features such as predictive analytics and agronomic advice. Dima shared insights on the challenges of vertical farming, the importance of crop selection, and the need for patience as technology continues to evolve. His advice for the industry emphasized the importance of careful planning and adaptability in the face of rapid technological change.

If you're interested in the cutting edge of greenhouse technology and want to learn how AI is revolutionizing agriculture, this episode is a must-listen. Tune in to hear Dima's fascinating journey and gain valuable insights that could transform your approach to controlled environment agriculture.

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Key Takeaways

5:18 Evolution of GrowDirector's product generations

10:03 Challenges faced by greenhouses and indoor farms

14:36 AI integration in greenhouse management

29:57 Lessons learned in hiring and leadership

35:38 Future goals for GrowDirector's growth

Tweetable Quotes

"We are the god in the greenhouse. We control all of your equipment automatically. Our AI can even predict problems which are coming into the greenhouse and change the rules with your permission."

"Hire slow, fire fast. I do think this is the thing because every time I gave a second chance it didn't work for me."

"Be very picky about what you do. Not everything you can grow, you can sell, and not everything you can sell you can make money from. Finally you need to make money because you need to feed yourself, your family, and sometimes also get money to your investors."

Resources Mentioned

Website - www.growdirector.com

LinkedIn - https://www.linkedin.com/in/dimacher/

YouTube - https://www.youtube.com/@growdirector8723

Facebook - https://www.facebook.com/growdirectorltd

Instagram - https://www.instagram.com/growdirectoragri/

X - https://x.com/DirectorGrow

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Glenn Behrman, founder and president of CEA Advisors, brings over 50 years of experience in horticulture and indoor farming to our conversation. From his early days in the foliage industry to pioneering container farming, Glenn's journey is a testament to resilience and adaptability in a rapidly evolving field.

I delved into Glenn's perspective on the current state of indoor farming, exploring the challenges faced by newcomers and established players alike. He emphasizes the importance of a realistic, business-focused approach, cautioning against the pitfalls of easy money and unrealistic expectations that have plagued the industry.

We also discussed the potential opportunities in custom projects, the limitations of container farming, and the need for honesty and integrity in the industry. Glenn's insights on the recent demise of prominent indoor farming companies offer valuable lessons for anyone considering entering this space.

If you're curious about the real challenges and opportunities in indoor farming, straight from someone who's seen it all, this episode is a must-listen. Tune in for a no-nonsense look at what it really takes to succeed in this complex and evolving industry.

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Key Takeaways

5:55 Glenn's journey into vertical farming

27:48 Evolution of container shipping business

41:33 Automation and robotics in agriculture

47:35 Innovative ideas for container farming

54:05 Lessons from recent industry bankruptcies

Tweetable Quotes

"I have a life that people only dream about. I've had the highest highs and the lowest lows, but I just kept on putting one foot in front of the other."

"It's all a giant spreadsheet. Every facet of this industry is an Excel spreadsheet. On the left hand side you put all of the different exigencies. And then you have to make adjustments along the right hand side to get to that sweet spot."

"If somebody decides to go into this business, I think the first thing they need to do is go sit in a room by yourself and ask yourself, why am I doing this? If your response is for the money, don't do it. This is not a throw the money in and take the money to the bank. It just doesn't work that way."

Resources Mentioned

Website - https://cea-advisors.com/

LinkedIn - https://www.linkedin.com/in/glennbehrman/

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Michael's transition from the corporate world to the innovative field of vertical farming is a testament to adaptability in business. With decades of experience in oil and gas, real estate, and M&A, he brings a unique perspective to Saffron Tech. The company is pioneering the indoor cultivation of saffron, the world's most expensive spice, with potential applications ranging from culinary use to pharmaceuticals.

We delved into the challenges of scaling up startups, particularly in the agricultural technology sector. Michael emphasized the importance of careful planning, realistic financial modeling, and securing off-take agreements before major investments. He shared valuable insights on balancing ambitious goals with practical considerations, drawing from both successes and setbacks in his career.

Our conversation also touched on the geopolitical implications of saffron production, the potential for saffron-based pharmaceuticals, and the intricacies of building a commercial-scale vertical farm. Michael's leadership style, focused on leading by example and leveraging a small but highly skilled team, offers a blueprint for startup success in challenging industries.

Curious about the intersection of traditional business acumen and cutting-edge agricultural technology? Listen to this episode to gain invaluable insights from a leader who's bridging these worlds and revolutionizing saffron production.

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Key Takeaways

5:03 Board member roles and responsibilities explained

8:08 Saffron's unique properties and market potential

14:00 Challenges of scaling up agricultural startups

17:35 Balancing passion and practicality in business

21:42 Learning from failed real estate project

26:47 Mitigating risks in high-risk ventures

Tweetable Quotes

"Just to give you a perspective, you need 120,000 flowers growing to create £2 or a kilo of dry saffron. That's a lot of space. That's a lot of flowers."

"We're producing the highest quality of saffron if you compare it to the different bands. In all categories of the active ingredients, we're producing a higher quality than the top notch saffron."

"We're in a business that has high risk by design. The last thing you want to do is add to that with bullish assumptions. So we try to minimize them in a way that we'll have room for some failure and still be very successful."

Resources Mentioned

Website - https://saffron-tech.ag/

LinkedIn - https://www.linkedin.com/in/michaeloster01/

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Marc Oshima brings over 30 years of experience in driving large-scale commercial businesses, including co-founding AeroFarms. Now at the helm of Babylon Microfarms, he's spearheading innovative solutions in B2B indoor farming across healthcare, corporate dining, hospitality, and education sectors.

In this episode, we dive deep into how Babylon Microfarms is bringing the farm directly to customers, fostering a greater connection between people and their food. Marc shares insights on the company's success in increasing leafy green consumption by 35% in senior care facilities and their expansion to over 350 farms across five countries.

We also discuss the evolution of the indoor farming industry, the importance of customer feedback, and how Babylon Microfarms is preserving cultural heritage through locally grown, culturally relevant produce. Marc offers valuable lessons on business fundamentals and the power of focus in scaling a successful AgTech company.

Ready to discover how indoor farming is reshaping our relationship with food and transforming industries? Tune in to this episode for a fascinating glimpse into the future of sustainable agriculture.

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Key Takeaways

5:07 Babylon Microfarms' focus on key verticals

10:40 Surprising installations and high-profile customers

16:19 Lessons from early industry struggles

21:53 Listening to customers and adapting strategies

27:17 Workforce development in indoor farming

33:40 Cultural connections through locally grown food

37:18 CEA Alliance's role in industry advocacy

Tweetable Quotes

"We're seeing amazing use cases that we might not even have thought about. We were at this conference last week, and this fantastic operator chef was telling us how they've got the mint planted for the mint juleps for Kentucky Derby next week, and then they have the cilantro already planted and ready for Cinco de Mayo."

"Understanding what business you're in, understanding the economics of your business, and appreciating how your technology can uniquely solve some of these challenges. I think that's core when you think about what's worked, what hasn't worked."

"We have units cruising the world on cruise ships, literally cruising on cruise ships. It gives you a sense of the autonomy, the self-autonomous aspect and how resilient the farming approach is."

Resources Mentioned

Website - https://babylonmicrofarms.com/

LinkedIn - https://www.linkedin.com/in/marcoshima/

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John's journey from nightclub manager to mushroom mogul is as fascinating as it is inspiring. He shares how he built a thriving mushroom farm from scratch, producing up to 35,000 pounds of mushrooms per month and supplying over 350 grocery stores.

In this episode, we dive deep into the challenges of starting a vertical farm, the importance of hands-on leadership, and John's vision for creating 10 million fungitarians by 2027. John reveals how his past experiences in bodybuilding and personal training shaped his approach to the mushroom industry.

We also explore the parallels between vertical farming and bodybuilding, the potential of mushrooms in addressing childhood health issues, and John's upcoming launch of bioavailable mushroom tinctures and gummies.

If you're curious about the future of food, the potential of mushrooms, or how to build a successful vertical farming business, this episode is a must-listen. Tune in to gain insights from a true innovator in the field.

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Key Takeaways

5:42 Transition from nightclub scene to bodybuilding

11:15 Spiritual journey and discovery of magic mushrooms

16:59 Building a mushroom farm

22:31 Challenges of vertical farming and industry insights

28:15 Developing fungitarian food products and business growth

39:33 Current business operations and partnerships

45:46 Defining success: Goal of 10 million fungitarians by 2027

50:57 Leadership growth and employee management strategies

Tweetable Quotes

"I've always been a weirdo, so in all reality it was for me I've been on this like universal timeline where all the things that I want to embody and do have just been ahead of time."

"I believe that I have the opportunity, which you don't get in another lifetime, to be able to gear people towards a new food."

"I'd rather have somebody that knows nothing and wants to learn everything than somebody who thinks they know everything."

Resources Mentioned

Website - https://windycitymushroom.com/

LinkedIn - https://www.linkedin.com/in/john-james-staniszewski-0728312ab/

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We dive deep into the challenges and opportunities facing the indoor farming sector, discussing everything from market dynamics to technological advancements. Renko shares his perspective on the importance of knowing your market, the potential of hybrid growing systems, and the critical role of automation in scaling up operations.

Throughout our conversation, we explore the global landscape of indoor farming, touching on regional differences, emerging crop varieties, and the delicate balance between innovation and practicality. Renko also offers candid advice for newcomers to the industry, emphasizing the importance of collaboration and forward-thinking.

If you're curious about the future of food production and want to hear from an industry veteran, this episode is a must-listen. Tune in to gain valuable insights that could shape your understanding of indoor farming and its potential to revolutionize agriculture.

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Key Takeaways

5:14 Renko's extensive experience in horticulture industry

10:47 Shift in sentiment towards vertical farming

15:50 Origins and growth of TTA company

20:13 Renko's role and responsibilities at TTA-ISO

25:59 Common mistakes in vertical farming projects

31:45 Regional differences in vertical farming needs

36:53 TTA's approach to new crop automation requests

41:46 Balancing advice and business opportunities

Tweetable Quotes

"I think there's a market for vertical farming for sure, because otherwise I wouldn't be so enthusiastic about it."

"Make a choice. Are you a tech company or a grower? Know your market."

"Think ahead. Even if you're not ready for automation or high capacity equipment yet, get into talks with automation companies. It can save you a lot of time and money when you have to change certain things in your company in the future."

Resources Mentioned

Website - www.tta.eu

LinkedIn - https://www.linkedin.com/in/renkoschuil/

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I sat down with Oliver to discuss his unique path from business student to indoor farming innovator. He revealed how his experiences in B2B sales, marketing, and even watchmaking contributed to his success in developing cutting-edge vertical farming solutions. Oliver's story is a testament to the power of patience, market research, and customer-centric product development.

We delved into the development of Arctic Farming's flagship product, Herbie, a sleek and efficient indoor farming unit designed for the hospitality industry. Oliver explained the careful considerations behind its design, from the choice of materials to the user interface, all informed by extensive customer feedback and market testing. He also shared insights into the company's expansion into the consumer market with the acquisition of Plantui, a award-winning desktop hydroponic system.

Throughout our conversation, Oliver emphasized the importance of taking a measured approach to growth in the vertical farming industry. He highlighted the need for patience, both from investors and entrepreneurs, and the value of learning from industry failures. We also touched on Arctic Farming's exciting ventures into space agriculture and the company's unique "Earth first, space second" strategy.

If you're interested in the future of food production, sustainable agriculture, or entrepreneurship in emerging industries, you won't want to miss this insightful conversation with Oliver Rotko. Tune in to gain valuable lessons from a leader at the forefront of indoor farming innovation.

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Key Takeaways

5:53 Importance of video marketing for CEOs

13:30 AI tools revolutionizing content creation

16:19 Early days of Arctic Farming development

21:53 Herbie: Innovative restaurant-grade vertical farm

27:41 Switching from aeroponics to fogponics

34:53 Space ambitions and Earth-first strategy

37:52 Acquiring Plantui: Consumer-focused hydroponic system

43:18 Motivation behind pursuing indoor farming

Tweetable Quotes

"We've taken it incredibly slow, gathering feedback, meanwhile seeing all these bankruptcies, for example, from infarm, learning from them, interviewing the insiders, interviewing their ex investors, interviewing their customer suppliers and so on, and kind of feeding all of that information and learnings from the customers, from the industry, from experts like you back into the product."

"Why do we do this? To be honest, I had a wonderful conversation with a colleague from the US where the standard greeting that we have is, how are you doing? Fine, thank you. And as well as you can do as an indoor farming startup or entrepreneur, it's. This is the most difficult industry that I can imagine getting into."

"Just seeing the iterative progress with a product that you have designed from zero, literally scratch, is the most rewarding feeling that you can have."

Resources Mentioned

Website - https://www.arcticfarming.io/

LinkedIn - https://www.linkedin.com/in/oliverrotko/

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We delved into the challenges of developing user-friendly indoor farming systems, from early prototypes built with Home Depot materials to sleek, furniture-like designs that fit seamlessly into homes. Conner emphasized the importance of making vertical farming technology accessible and easy to use, whether for home growers or large-scale commercial operations.

The conversation also touched on Just Vertical's expansion into commercial projects, including partnerships with educational institutions and humanitarian efforts. Conner shared insights on the future of vertical farming, the need for innovation in seed development, and the importance of collaboration within the industry.

If you're curious about the future of food production and how vertical farming could revolutionize agriculture, don't miss this enlightening conversation with Conner Tidd. Listen now to gain valuable insights into the world of indoor farming and its potential to address global food challenges.

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Key Takeaways

5:09 Conner’s restaurant experience and food waste

10:55 Origin story of Just Vertical

21:23 Variety of crops grown on living walls

25:01 Accessibility and ease of use focus

29:48 Global projects and ideal farming partners

33:56 Innovation in vertical farming seeds

36:18 Addressing AeroGarden closure and industry outlook

Tweetable Quotes

"We always say everything's fixable as long as we know about it. And that's, you know, we emphasize that with employees now. But even early days, like the first few indoor gardens we sold, like, watch the leak, they spilled onto people's floors. Like we short circuited stuff. The worst thing we could have done would have been to kind of shirk responsibility and try and hide from those customer calls."

"Our big thing that we always push is accessibility and easy use in this technology. We view our role as understanding all the really cool science that goes into making great LED lights, great control systems, great nutrients and integrating that into a package that is easy for farmers to use and grow with."

"We span the education sphere from kindergarten all the way through PhD research. With little kids it's often just about showing them where food comes from and it's not just from the grocery store and getting hands-on experience. So education is a great venue. It's something people are really interested in and we're happy to be part of it because it really drives the industry as well."

Resources Mentioned

Website - https://justvertical.com/

LinkedIn - https://www.linkedin.com/in/connertidd/

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Mentioned in this episode:

AgTech Companies

https://agtechcompanies.com

2025 US Indoor Farm Report

http://verticalfarmingpodcast.com/report

We discussed Land Betterment's unique projects, including the transformation of abandoned industrial sites into housing solutions and the development of container-based farms in partnership with Anu. Kirk explained how their 20-foot shipping container farms, equipped with advanced automation technology, are revolutionizing local food production. These compact, efficient units are being deployed in various settings, from restaurants and grocery stores to universities, addressing food security issues and promoting education in sustainable agriculture.

Throughout our conversation, Kirk emphasized the importance of stakeholder engagement and community-driven solutions. He shared examples of how Land Betterment works closely with local communities to identify their needs and develop tailored solutions, whether it's creating affordable housing or repurposing land for agricultural use. We also touched on the company's involvement in sustainable fertilizer recycling and their commitment to circular economy principles.

If you're interested in innovative approaches to community development, sustainable agriculture, or the intersection of business and social impact, you won't want to miss this episode. Tune in to hear Kirk Taylor's insights on creating positive change through entrepreneurship and technology.

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Key Takeaways

11:31 ReElement Technologies: Recycling battery elements

16:31 Innovative housing solutions using shipping containers

22:20 Partnership with Anu for container farming

28:43 Applications for container farms in various industries

34:34 Building a diverse board for Land Betterment

39:50 Balancing opportunities and allocating time effectively

Tweetable Quotes

"We understood that we were not a nonprofit. We wanted to create a business that made sense financially. But we also wanted our investors and our partners to understand that we were making decisions not just for their return, but to maximize the return of all our stakeholders."

"The challenge with any farming is external environment and human error. We solve the external environment by doing it inside a shipping container. Our competition doesn't solve for the human error component, but the Anu team does."

"I think that everybody has the ability to make something out of themselves and be proud of what they do. Not everybody realizes that. By providing direct roadmaps, direct opportunity for these community members, we can give them the steps that they can walk up on their own."

Resources Mentioned

Website - https://www.landbetterment.com/

LinkedIn - https://www.linkedin.com/in/kirkptaylor/

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Mentioned in this episode:

2025 US Indoor Farm Report

http://verticalfarmingpodcast.com/report

AgTech Companies

https://agtechcompanies.com

Mat Halter, a plant scientist turned entrepreneur, shares his journey from researching biofuels to developing an innovative system that captures CO2 from brewery fermentation for use in vertical farms. His patented technology promises to significantly boost crop yields while reducing carbon footprints.

In this episode, Mat discusses the challenges of bringing a new idea to market, from conducting initial experiments to seeking partnerships with breweries. He reveals how his spinach trials resulted in an astounding 89% increase in yield, far surpassing typical carbon dioxide enrichment results.

We also explore the intersection of craft beer culture and sustainable agriculture, Mat's approach to team building as a first-time founder, and the potential for this technology to transform both the brewing and farming industries.

If you're curious about innovative solutions in sustainable agriculture or the unexpected synergies between different industries, this episode is a must-listen. Tune in to discover how Mat Halter is brewing up a greener future for vertical farming.

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Key Takeaways

5:37 Early career in plant science and biofuels

10:43 Initial idea for carbon dioxide enrichment

15:36 Patent process and prototype development

21:40 Current status and plans for pilot project

27:51 Challenges as a first-time founder

32:32 Building a team and seeking mentorship

36:07 Potential brewery partnerships and marketing

38:38 Where to learn more about TerraFerm

Tweetable Quotes

"The advantage we have is, in theory, a never-ending supply. So we can use carbon dioxide enrichment at whatever set point we want - high, low, medium, whatever. We can take it as high as metabolically the plants will allow."

"What am I missing? Again, I am a first-time founder. This is the first business I've started. What don't I know? I don't know what I don't know. It's a constant battle to learn more about strategies for starting a business, for seeking funding."

"San Diego is a great place to be for beer. There's a lot of small to medium range breweries out here. Very high density. I'm hoping to make contact with a couple of them and eventually find one that sees the vision I have for this and wants to come along."

Resources Mentioned

Website - https://www.terra-ferm.com/

LinkedIn - https://www.linkedin.com/in/mathew-halter-082043a3/

X - https://x.com/TerraFerm_Ag

Instagram - https://www.instagram.com/terraferm_agtech/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

Rick shares exciting updates on Harvest Today's progress, including the launch of their Shopify site and upcoming innovations in their Harvest Wall system. He emphasizes the importance of adaptability and customer-centric approaches in the vertical farming industry, highlighting the need for diverse crop solutions beyond just lettuce or strawberries. Rick's insights into the company's expansion into international markets, particularly in India and the Middle East, showcase the global potential of their technology.

We delve into Harvest Today's partnerships and technological advancements, such as their collaboration with Ecoplume for AI-driven plant growth monitoring and their work with Rooted Robotics for automated cleaning solutions. Rick also discusses the company's plans for cost reduction, including strategic manufacturing decisions and the potential establishment of a private equity fund to support farmers.

If you're curious about the future of sustainable agriculture and how vertical farming is evolving to meet global food demands, this episode is a must-listen. Tune in to gain valuable insights from an industry leader and learn how Harvest Today is working to make fresh, flavorful produce more accessible through innovative vertical farming solutions.

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Key Takeaways

5:05 Industry outlook and diversifying crop offerings

9:43 Harvest Wall's unique microbiome approach

15:28 Navigating challenges and maintaining patience

20:13 Manufacturing partnerships and cost reduction strategies

25:31 Developing a super app for wellness

31:00 Success story of small-scale vertical farm

Tweetable Quotes

"We need to be much more broad spectrum. We need to be able to address diets that are more than lettuce."

"The harvest wall was really based around the plant biology of rooted plants. Because as we vertically irrigate or we use hydroponic technology in order to feed plants, hydroponics never allows a true microbiome to get going."

"Quality is number one, though. Always, always, always. This isn't a toy."

Resources Mentioned

Website - https://www.harvest.today/

LinkedIn - https://www.linkedin.com/company/harvest-today/

YouTube - @harvesttoday

Instagram - https://www.instagram.com/harvest.today/?hl=en

Facebook - https://www.facebook.com/HarvestTodayLLC/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

His book, The Vertical Farm: Feeding the World in the 21st Century, completely changed the way I thought about food production, sustainability, and the future of agricultureReading it in 2019 was a turning point for me—it was the spark that led to the creation of this podcast.

Over the years, I’ve spoken with over 150 CEOs and founders in the industry, and so many of them cite Dr. Despommier as a major influence on their work. His vision of growing food in urban skyscrapers was once considered radical, but today, it’s shaping the future of sustainable agriculture.

Though he’s no longer with us, his ideas continue to inspire, and it’s up to all of us—researchers, farmers, entrepreneurs, and investors—to carry his vision forward. This episode is my way of saying thank you to a man whose ideas changed my life—and the world.

Additional Social Tributes

Marc Oshima on LinkedIn

Nona Yehia on LinkedIn

Honoring Dr. Dickson Despommier: The Visionary Who Planted the Seeds for Vertical Farming’s Future - Henry Gordon-Smith

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Resources Mentioned

The Vertical Farm: Feeding the World in the 21st Century, by Dickson Despommier - https://amzn.to/3QhWWyY

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Jessica Naomi Fong, Founder and CEO of Common Farms, shares her inspiring story of launching a vertical farming business in Hong Kong just before the COVID-19 pandemic hit. With a background in the restaurant industry and manufacturing, Jessica leveraged her unique perspective to create a thriving microgreens and specialty greens business in one of the world's most densely populated cities.

In this episode, Jessica delves into the challenges of starting a vertical farm from scratch, including educating customers, building relationships with chefs, and adapting to market demands. She discusses the importance of keeping systems simple, focusing on customer needs, and continuously improving product quality and diversity.

Jessica also touches on the future of Common Farms, including their focus on functional foods and the nutritional benefits of microgreens. She shares insights on growing as a CEO, the importance of building a strong team, and the value of collaboration within the indoor farming industry.

If you're interested in the intersection of urban agriculture, culinary innovation, and entrepreneurship, this episode offers a wealth of practical insights and inspiration. Tune in to learn how Jessica turned challenges into opportunities and built a successful vertical farming business in an unlikely environment.

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Key Takeaways

5:07 Starting a business during COVID

10:22 Origin story of Common Farms

15:05 Building relationships with chefs

26:20 Customizing produce for chefs

32:31 Focusing on functional food

43:10 Tough questions for entrepreneurs

46:42 Collaboration in indoor farming

Tweetable Quotes

"We were very methodical about that. But then again, we had to test the market. Do people want microgreens? What microgreens do they want? How do they want them? What's the crop diversity? How much diversity do we need? What's the price point?"

"I created this scenario and this character and that future of the business. And that was the mission. That was the goal for me."

"We can't do this alone. We really welcome anyone that's developing anything to reach out to us. We're constantly in the experimental stage, which means we're always incrementally making improvements and we can't figure all of this out on our own."

Resources Mentioned

Website - https://commonfarms.com/

LinkedIn - https://www.linkedin.com/in/jessica-naomi-fong/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

Per shares his journey from architecture to pioneering LED applications in plant growth, discussing the development of Elevate Farms' patented gravity flow system. This innovative approach allows for highly automated, large-scale production of leafy greens at commodity pricing, potentially disrupting traditional farming methods.

The conversation delves into the challenges of scaling vertical farming operations, the importance of partnerships in innovation, and the potential for machine learning and AI to further advance the industry. Per also touches on the global water crisis and its implications for future food production, highlighting the critical role vertical farming could play in addressing these challenges.

If you're curious about the future of food production and how technology is shaping sustainable agriculture, this episode is a must-listen. Tune in to gain insights from one of the industry's leading innovators and discover the potential of vertical farming to address global food security challenges.

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Key Takeaways

5:22 Early Work with LEDs and Photobiology

10:09 Space Research and Plant Growth

15:52 Cannabis Research and LED Advancements

20:29 Founding Elevate and Business Strategy

25:21 Balancing Roles in Two Companies

Tweetable Quotes

"Plants have light receptors. So they are able to detect from far red through red, green, blue, up to the UV. And whenever they detect, the combination of spectrum and intensity sets off a chemical process in the plant that directly controls morphology and what we call primary and secondary metabolite processes."

"I read Peter Drucker, the guy who invented management theory and quality management, and he said that the purpose of a business is the creation of customers. It's not about shareholder value or maximizing return on investment, it's about creation of customers."

"We are facing a global water crisis which will greatly impact and disrupt how we make food on this planet. And 2030 and onwards, it's going to look bad. Countries in Asia, Africa, parts of Europe, parts of North America are really badly positioned."

Resources Mentioned

Website - https://www.elevate.farm/ & https://www.intravisiongroup.com/

LinkedIn - https://www.linkedin.com/in/per-aage-lysaa-9685592/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

Simon Wardle brings a unique perspective to vertical farming, combining his background in design with a vision for sustainable cotton production. As the leader of Good Drop, he's spearheading an initiative to grow cotton in controlled environments, potentially transforming the textile industry.

In this episode, we delve into Good Drop's ambitious plans to create a closed-loop system for cotton production. Simon shares insights on their progress, from container-based experiments to plans for a pilot facility, and discusses the challenges of reinventing the cotton supply chain.

We also explore the broader implications of this innovation, touching on topics such as energy sustainability, the potential for localized production, and the hurdles of disrupting a centuries-old industry. Simon offers a candid look at the realities of bringing a new concept to market in the vertical farming space.

If you're curious about the future of sustainable textiles and the role vertical farming could play, this episode is a must-listen. Tune in to hear Simon's fascinating journey and the potential impact of vertically farmed cotton.

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Key Takeaways

00:42 Collaboration and Industry Insights

06:00 Thanksgiving and Cultural Differences

12:00 Design Background and Transition

24:00 Challenges and Innovations

30:00 Leadership and Team Building

36:00 Industry Disruption and Future Plans

Tweetable Quotes

"We're not just growing the raw material, we're going to convert it. And with that we're then going to a third party supply chain to deliver product. Working with dyeing companies, weaving companies, fabrication companies, designers as a proof of concept."

"There's expertise at many milestones that I have an overall understanding of these things. I have lots of curiosity about these things, but true expertise in the relevant areas - we need to go and get that."

"We don't want to be restricted to the UK borders, though, once we get going. We want to build these things wherever they need to be built and scale, scale, scale, and see what we can do about helping the climate, turn it around somewhat, be part of that movement to try and make a difference there."

Resources Mentioned

Website - https://www.good-drop.com/

LinkedIn - http://linkedin.com/in/simon-w-09900827

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

We dive into the concept of the Oasis Biohome, a revolutionary approach to off-grid living that promises self-reliance and sustainability. Daryl shares how these homes can be built quickly and affordably, offering a path to freedom from traditional utility dependencies. We also explore the potential of vertical farming within these homes, providing fresh produce right at your doorstep.

Beyond housing, we touch on broader themes of personal freedom, the importance of self-reliance, and the challenges of modern living. Daryl's insights into the future of sustainable living are both thought-provoking and practical. If you're curious about breaking free from conventional living and embracing a more independent lifestyle, this episode is a must-listen. Click to hear more about how you can take control of your future!

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Indoor AgCon - https://indoor.ag/

Key Takeaways

14:00 Self-Reliance and Business Philosophy

26:00 Challenges and Opportunities

32:00 Steps to Building an Oasis Home

38:00 Sovereignty and Sustainable Living

Tweetable Quotes

"Everything I'm not made me everything I am."

"A job is just a business with one customer, your boss, and one product, your time, and that's not scalable."

"We farm food crops for food. People herd livestock for meat and profit. Governments farm people."

Resources Mentioned

Website - https://members.bestbusinesscoach.ca/ & https://wonderfulstructures.com/oasis-bio-homes/

LinkedIn - https://www.linkedin.com/in/darylurbanski/

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CEA Summit East 2024

CEA Summit East 2024

Alexander Jaworski, a passionate advocate for vertical farming, shares his journey from growing up in a small German town to becoming a leader in the field of sustainable agriculture. With a background in finance and a deep commitment to creating sustainable solutions, Alexander has dedicated his career to transforming the way we think about food production.

In our conversation, we dive into the intricacies of vertical farming, discussing its potential to provide fresh produce in urban areas and its role in addressing food security issues worldwide. Alexander explains how GreenHub's innovative systems are designed to support research and development, helping to optimize growing conditions and improve crop yields.

We also touch on Alexander's experiences in Latin America, the challenges of starting a business in the vertical farming industry, and the importance of collaboration and data sharing among industry players. His insights offer a unique perspective on the future of agriculture and the potential for technology to drive positive change.

Ready to learn more about the future of farming and how it could impact your life? Click to listen and discover the transformative power of vertical farming with Alexander Jaworski.

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Key Takeaways

05:44 Starting the Aquaponics Project

17:36 Industry Challenges and Opportunities

30:49 Leadership and Mentorship

35:31 Future of GreenHub and Vertical Farming

38:03 Collaboration and Data Sharing in the Industry

Tweetable Quotes

"I never wanted to be part of the agricultural sector, but then my co-founder got me into the topic, and it became important to me."

"We realized the price point customers wanted was around €2,000, but our system would have cost at least €10,000, so we pivoted from a B2C to a B2B product."

"It's always great to see the initial reactions of young students when you talk to them about vertical farming, because most of them haven't heard about it."

Resources Mentioned

Website - https://greenhub.eu/

LinkedIn - https://www.linkedin.com/in/alexander-jaworski-796b00188/

Instagram - https://www.instagram.com/greenhub.eu/

Youtube - https://www.youtube.com/@greenhub7525/featured

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

In our conversation, we explore the transformative potential of integrated control systems in vertical farming. Gretchen shares her experiences and findings from a California-based study, highlighting the untapped opportunities for energy monitoring and smarter control strategies. We delve into the challenges and innovations within the industry, emphasizing the importance of blending traditional and modern technologies to drive progress.

Beyond the main discussion, we touch on the significance of diversity in the CEA industry, the role of conferences in fostering connections, and the evolving landscape of vertical farming. Gretchen also shares her thoughts on the future of the industry and the trends shaping its growth.

Curious to learn how you can optimize your vertical farming operations and stay ahead in the industry? Click to listen and gain insights from Gretchen's expertise and experiences.

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Key Takeaways

5:38 Early Career Path

10:01 Role in CEA

20:15 Data Sharing Challenges

26:17 Upcoming Conferences

33:17 CEA Industry Trends

45:20 Nutritional Value in CEA

Tweetable Quotes

"I always saw myself as a translator, taking best practices from building design and energy management and applying them to the CEA industry. It's been a pleasure to learn and share knowledge across these fields."

"As a woman in STEM, I've always pushed for more representation. I believe in lifting others up and being a voice that offers a new perspective, especially in an industry that often sees the same types of people on panels."

"The challenge is making the work I do pay for itself, especially when costs are high. I strive to ensure that my contributions, whether through rebates or grants, ultimately make projects more affordable for growers."

Resources Mentioned

Website - https://gretchenschimelpfenig.com/

LinkedIn - https://www.linkedin.com/in/gschimelpfenig/

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

In our conversation, Floris shares his unexpected entry into the world of horticulture and how his passion for green technology and international business has shaped his career. We delve into the sophisticated technologies behind greenhouse systems and the innovative moving gutter systems for leafy greens and herbs that Viemose specializes in. Floris offers a unique perspective on the challenges and opportunities within the vertical farming industry, emphasizing the importance of blending old and new knowledge to drive innovation.

Beyond the main discussion, we touch on the importance of mentorship, the dynamics of building a cohesive team, and the evolving landscape of indoor farming. Floris also shares his thoughts on the future of agriculture, the impact of climate change on farming practices, and the potential for growth in international markets.

Curious to learn more about how technology is transforming agriculture and what the future holds for this vital industry? Click to listen and gain valuable insights from Floris Berghout's experiences and vision for the future of farming.

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Key Takeaways

05:00 Early Career and Horticulture

10:00 Moving Gutter Systems

15:00 Team Building and Company Culture

20:00 Industry Trends and Challenges

25:00 Conferences and Networking

30:00 Future Plans for Viemose

Tweetable Quotes

"I stumbled upon horticulture by chance, and it was a steep learning curve. But the industry either captivates you, or you leave straight away."

"The mindset is crucial. It's not about reaching the end, but enjoying the journey. I try to make the best out of every situation, even when things don't go as planned."

"Reach out and talk to people from all walks of life. Don't create a bubble for yourself. The more diverse your conversations, the more you learn and grow."

Resources Mentioned

Website - https://viemose-dgs.dk/

LinkedIn - https://www.linkedin.com/in/floris-berghout-88630a9/

Facebook - https://www.facebook.com/ViemoseDgs

YouTube - https://www.youtube.com/channel/UCHPRlFRsoGmCVj6usewG-FQ

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

In this episode, Daniel shares his journey from a young entrepreneur selling cocktails outside clubs to founding a company focused on hyper-local food production. He discusses the challenges and triumphs of creating the Raumgarten, a stylish and efficient indoor gardening system that allows users to grow fresh produce right in their living rooms. Daniel's insights into the importance of food quality and the impact of supply chains on nutrition are eye-opening and thought-provoking.

We also explore Daniel's diverse background, including his ventures in surfboard manufacturing and his passion for design and sustainability. The conversation touches on the role of technology in food production, the potential health benefits of interacting with living plants, and the importance of building a community around innovative food solutions.

Curious to learn how you can transform your relationship with food and embrace a healthier lifestyle? Click to listen to the full episode and discover the future of indoor farming with Daniel Bosman.

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Key Takeaways

05:00 Fundraising and Major Customers

10:00 Passion for Electronic Music

20:00 Our Greenery's Mission

25:00 Product Design and Community

30:00 Form Factor and Market Approach

35:00 Challenges and Timing

40:00 Collaboration in the Industry

Tweetable Quotes

"I always love to create new things that have a combination of usefulness and design. With our greenery, that is hopefully the pinnacle of that journey, where a furniture piece can inspire people to live healthier and better."

"We have to step away from trying to be perfect or pretending something that is not natural because I feel that is actually one of the roots of our current society issues."

"I really believe that together we are standing a way better chance. This market is so young, and I think that even the D2C brands, even the brands that are doing similar products, should look into our timeline of the next products that we want to do."

Resources Mentioned

Website - http://www.ourgreenery.com

LinkedIn - https://www.linkedin.com/in/daniel-bosman-og/

Instagram - https://www.instagram.com/ourgreenery_de/

YouTube - https://www.youtube.com/watch?v=oz0J896ueMg

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

In our conversation, Jacob delves into the origins of FarmBox Foods, highlighting the company's evolution from an idea for shipping container homes to a thriving business in vertical farming. He discusses the development of their key products, including the Vertical Hydroponic Farm and the Gourmet Mushroom Farm, and the lessons learned along the way. Jacob’s insights into the importance of adaptability and learning from mistakes provide valuable takeaways for anyone interested in entrepreneurship.

We also explore the impact of COVID-19 on FarmBox Foods, the company's approach to team building, and the significance of mission-driven work. Jacob’s shares stories of how their products have made a difference in communities, from providing fresh food to creating educational opportunities. His reflections on the indoor farming industry and the importance of collaboration offer a thought-provoking look at the future of sustainable agriculture.

If you're eager to learn more about the innovative world of vertical farming and the inspiring journey of FarmBox Foods, click to listen to the full episode.

Discover how Jacob and his team are making a difference, one container at a time.

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Key Takeaways

05:34 Entrepreneurial beginnings and firefighting

10:09 Transition to solar and business influences

15:34 Founding FarmBox and initial challenges

20:46 Impact of COVID-19 on business operations

26:00 Product offerings and market focus

31:07 Mission-driven approach and community impact

36:33 Industry insights and future outlook for FarmBox

Tweetable Quotes

"We started FarmBox in late 2017... we didn't know anything about the industry, we didn't know anything about what we were doing. We just kind of jumped into it and figured it out."

"There's a lot of problems in the world and I think there's a lot of smart people that can solve those problems, but they need to solve them. So if we can be part of the solution, which we're not the solution, you know, we're just this little piece of it, I think that's powerful."

"I think our food system is broken... people need to start understanding, you know, if we don't change it, like if we don't start changing what we're putting in our bodies, it's going to be really bad."

Resources Mentioned

Website - https://farmboxfoods.com

LinkedIn - https://www.linkedin.com/in/jacob-savageau-0b99a5193/

Instagram - https://www.instagram.com/farmboxfoods/

YouTube - https://www.youtube.com/@farmboxfoods

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

We also explore Mattias's current venture, Direct Carbon, and the exciting potential it holds in the indoor farming and air quality sectors. Mattias talks about the company's origins, the innovative technology they're developing, and the unique challenges and opportunities in the vertical farming industry. He shares insights into the decision-making process behind joining Direct Carbon and the strategic moves they're making to expand their impact. Whether you're interested in entrepreneurship, cutting-edge technology, or sustainable solutions, Mattias's journey offers valuable lessons and inspiration.

Join us as we uncover the story behind Direct Carbon and the future of indoor farming.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

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Key Takeaways

02:05 Journey of a Serial Entrepreneur

8:26 The Disruptive Materials Journey

12:10 The Origin Story of Direct Carbon

18:09 The Potential of Direct Air Capture and Indoor Farming

22:54 Greentech Conference Experience

26:44 Direct Carbon Capture for Small Farms

29:25 Plug and Play Farm Technology

38:08 Challenges in the Indoor Farming Industry

39:42 Transitioning to New Technologies

Tweetable Quotes

"I think when you get more experienced, you have the confidence to actually make decisions, even if you don't have all the information. Early in your career, you gather input endlessly, thinking it will make the decision easier, but it often doesn't."

"We launched our first unit at Greentech, and having the machine running in the booth drew a lot of attention. It was a smart move because it allowed us to show how it worked, which was crucial for engaging potential clients."

"Balancing spending and progress is always a struggle in a startup. You want to invest in everything—fairs, customer visits, better processes—but you have to decide if it's the right time or if you should achieve certain milestones first."

Resources Mentioned

Website - www.direct-carbon.com

LinkedIn - https://www.linkedin.com/in/mattiaskarls/

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AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

Juan also opens up about the exciting new projects Verde Compacto is working on, such as their micro-farming catalog aimed at bringing vertical farming into homes. He shares how the company is leveraging partnerships, like their collaboration with Siemens, to enhance their technology and data capabilities. We also explore the broader industry trends, including the increasing visibility of vertical farming in Mexico and the role of conferences in fostering industry growth.

Juan's passion for innovation and his commitment to making a positive impact through sustainable farming practices shine through, making this episode a must-listen for anyone interested in the future of agriculture.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

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Key Takeaways

04:22 Lessons Learned from International Expansion

07:41 Evolution of Leadership Roles at Verde Compacto

12:55 Vertical Farming's Rise in Mexico

14:13 Building a Vertical Farming Ecosystem

15:34 Shift in Vertical Farming Investments

17:28 Launch of Micro Farming Catalog

22:19 The Impact of Severe Drought on Water Awareness

24:27 Political Environment and NAFTA's Role in North American Trade

28:04 Educating Consumers on Home Hydroponics

29:53 Vertical Farming's Brand Strategy in Mexico

31:20 Growth of Vertical Farming Industry in Mexico

34:20 Zen Communities in Mexico

Tweetable Quotes

"Experience is the best teacher there is. We've made a lot of mistakes on this road, but these mistakes have helped us improve our quality controls, selling terms, sales strategy, and partnerships."

"Our client's success is our own success. Most of the success of the client is in the daily operations and management of the farms."

"As long as we work together and are willing to cooperate, make partnerships, and talk about success stories, more than seeing us as competitors, we can create confidence behind the industry."

Resources Mentioned

LinkedIn - https://www.linkedin.com/in/juan-gabriel-succar-abascal-53331b191/

Facebook - https://www.facebook.com/VerdeCompacto

Instagram - https://www.instagram.com/verdecompacto/

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

We also explore the origins of Neatleaf and the challenges Elmar faced in starting the company during the pandemic. He discusses the development of their flagship product, the Neat Spider, a cable-based robot that monitors crops in greenhouses. Elmar's enthusiasm for leveraging technology to improve crop yields and reduce waste is contagious. Whether you're a tech enthusiast or someone interested in sustainable farming, this episode offers a wealth of knowledge and inspiration.

Join us as we uncover the future of agriculture through the lens of AI and robotics.

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CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

1:07 Elmar's Journey from Google to Agtech

3:34 The Fascination with AI's Capabilities

5:05 Complexity in Robotics

8:35 The Future of Greenhouse Technology

9:52 Neatleaf's Impact on Agriculture

12:57 Challenges in Agtech Adoption

17:13 The Evolution of the Spider System

19:39 Recruiting Challenges for Startups

22:42 The Importance of Mission and Meaning

27:52 Evolution of the Cultivator Role

28:54 Analogy of London Cab Drivers and Cultivators

32:43 Cannabis as a High-Margin Market

34:41 Automation and Data in Large-Scale Farming

37:00 Automating Cultivation Processes

41:28 Automation in Agriculture

Tweetable Quotes

"I fell in love with automation, robotics, and AI, and ended up studying that, working in space. Then I learned about agriculture and the fourth agricultural revolution. It felt like closing the loop, coming from the countryside, spending summers at my aunt's farm, and now working in that space again."

"The first time I actually programmed an embedded system and had an impact in the physical world with my programming, I realized, wow, this is super exciting. You can distort audio, make a guitar distortion device, and see something moving around. I wanted to move things in the world and talk to these machines."

"In cultivation, one of the biggest markets and the oldest markets, we rely on humans to walk the aisles, look at the crop, understand what's going on, and interpret the language of the plants. It's such a complex space with all these factors—temperature, humidity, CO2, lighting, irrigation, nutrients—all correlated and impacting each other. And a human goes in there and subjectively assesses the situation."

Resources Mentioned

Website - https://www.neatleaf.com/

LinkedIn - https://www.linkedin.com/in/elmar-mair/

Instagram - https://www.instagram.com/neatleaf.inc/

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

Junell dives into the technology behind GEIA.AI, explaining how his system uses sensors and automation to help farmers, both big and small, optimize their growing environments. He shares fascinating anecdotes about his early experiments with aquaponics and the development of his IoT-based solutions. Whether you're a tech enthusiast or someone interested in sustainable farming, Junell's insights into the future of vertical farming and the role of AI in agriculture will captivate you.

Join us for a conversation that blends technology, innovation, and a genuine love for making farming more efficient and accessible.

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Indoor AgCon - https://indoor.ag/

Key Takeaways

5:21 Leonardo da Vinci's Influence on Junell

8:17 Junell's Childhood Memories of Fresh Produce

10:35 Junell's Journey into Vertical Farming

15:53 GEIA’s Evolution and Target Market

18:46 GEIA’s Technology and Automation Solutions

22:21 Advanced Sensor Integration

24:08 IoT Ecosystem in Growing Environments

27:04 Data Overwhelm in IoT

31:51 GEIA Hub Knowledge Sharing Community

33:57 Integrating Robotics with GEIA

41:07 Philosophical Approach to Plant Lighting Automation

Tweetable Quotes

"I always had to autodidact, always learning by myself. When I did that server, that was the first journey of me on the Internet. I decided to make my own servers and became a data host ever since."

"We lived in Haifa, just 50 meters from the market, so fresh veggies and fruits were always near us. My father, an artist, had a small garden in the city where I planted tomatoes and cucumbers. Those early experiences shaped my love for being close to the source of food."

"The toughest thing as a startup is the chicken and egg issue. We invest a lot of time and resources, but to build up further, especially in marketing, we need more investment. Finding investors is not easy these days."

Resources Mentioned

Website - https://geia.ai

LinkedIn - https://www.linkedin.com/in/junell-/

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

Scott also opens up about the rebranding process, the significance of their partnerships, and the future of modular, rapidly deployable growing systems. His insights into the food-as-medicine movement and the role of technology in enhancing food security are particularly compelling. Whether you're a startup founder, a tech enthusiast, or someone interested in sustainable agriculture, this episode offers valuable perspectives and practical advice.

Join us for a candid and inspiring conversation that highlights the intersection of technology, health, and sustainability.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

5:42 Consumer Experience Focus

8:45 Core Theme

10:44 Business Ideas

14:26 Business Ideas

18:14 Core Investment Thesis at Land Betterment

22:18 Vision for Future Partnerships and Collaborations

28:36 Integration of Nature in Dwellings

30:08 Appliance Placement

32:10 User Verticals

36:02 Leadership Inspiration

39:00 Indoor Agtech Events

43:41 Indoor Agriculture Innovation

Tweetable Quotes

"Anu is a health and wellness brand that seeks to empower individuals and communities to become self-sufficient in the production of pure produce."

"We are not just a box that grows food and does so profitably and efficiently. We are a machine that makes health accessible through food that is produced."

"The best technology is the one that the operator does not even know exists; it's so seamless into the user experience that it becomes non-obvious."

Resources Mentioned

Website - https://www.growanu.com/

LinkedIn - https://www.linkedin.com/in/scott-massey-755419b9/

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Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

As we wrap up Season 10, I want to take a moment to recap some of the incredible conversations we've had with industry leaders like Felipe Hernandez of Hexagrow, Victor Kolkatar of Velis Farming, and many more. Each guest brought unique insights into the world of vertical farming, from urban aeroponics to the innovative use of microgreens. If you missed any episodes, this is your chance to catch up on the highlights and get inspired by the amazing work happening in our field.

This is also a chance for me to express my gratitude for your support through the seasons thus far. Your support means the world to me, and I’m eager to hear your thoughts on the show.

Over the next few weeks, I’ll be setting up interviews with listeners to get your feedback and learn more about what you enjoy and what we can improve. If you’re interested in chatting, shoot me an email at harry@verticalfarmingpodcast.com with the subject line "Let's Chat."

Stay tuned for more great conversations and thank you for being part of this journey!

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

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Key Takeaways

01:00 Recap of Season Ten Guests

08:52 Roster of Confirmed Guests for Season Eleven

Connect With Us

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

CEA Summit East 2024

CEA Summit East 2024

Chris also opens up about the personal experiences that shaped his love for food, from cooking with his mom as a child to working in high-end restaurants. He reflects on the importance of community in his work and how his farm aims to serve and connect with the local area. Chris's candid insights into the realities of running a vertical farm, the obstacles he faced, and the innovative solutions he implemented make this conversation both inspiring and informative.

Join us as we explore the intersection of food, community, and sustainability with someone who's truly passionate about making a difference.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

5:52 Chris Corkery's Culinary Journey

12:01 Running a Farm

15:02 The Restaurant Experience

18:24 Community Building Through Farming

23:59 Communicating Value in Indoor Farming

Tweetable Quotes

"The first thing that occurred out of that was really the understanding and respect for the products themselves, because you were trying to get the best, and in order to do that, you had to learn what was the best, and you had to try to get it before someone else did."

"Food inherently brings us together. We all got to eat, and we tend to like to do it together. For thousands of years, I don't think that's going to change anytime soon."

"Just because you open a giant lab-type facility that has a controlled environment doesn't mean that it all just works at the push of a button. It's still plants and people. So remember, it takes people to feed people, and there's no perfect science to working with people."

Resources Mentioned

Website - https://hundred-acre.org/

LinkedIn - https://www.linkedin.com/in/chris-corkery-ba72b54/

Instagram - https://www.instagram.com/hundredacre_mke/?hl=en

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AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

CEA Summit East 2024

CEA Summit East 2024

Stefan's insights into the intricacies of strawberry cultivation are truly enlightening. He explains how vGreens is not just about growing strawberries but about creating a scalable model that can be applied to other fruits in the future. We also discuss the importance of R&D, the role of their farm management software, and the exciting prospects of expanding into the Asian market with a new facility in Singapore.

Stefan's dedication to sustainable food production and his collaborative approach with partners and engineering companies make this episode a must-listen for anyone interested in the future of agriculture.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

7:38 Entrepreneurship Journey

10:51 Core Theme

16:33 Onboarding Process with New Partners

21:55 Future Outlook

27:19 Support for Indoor Farming

31:42 Diversity in Strawberry Varieties

33:58 Expansion to Singapore for Year-Round Production

38:09 Reintroduction of Fresh Produce

42:14 Indoor Farming and Future Berries

Tweetable Quotes

"I started to study agricultural biology at university, where it became more and more clear about how huge challenges that are facing agriculture, and specifically the sustainability aspect of how we grow food."

"One thing to realize is that the science matters and the plant is in the center of everything we do. That is probably one of the important messages that I would say is putting the plant in the center."

"The important thing about a system like DAP running smoothly is that man and machine becomes a unit and sort of works together, and software builds that bridge so that the machine is working together with the human to grow these crops and helps the human to make those growing decisions, to have a productive crop over time."

Resources Mentioned

Website - https://v-greens.com

LinkedIn - https://www.linkedin.com/in/stefan-hey-ba9099130/

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AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

CEA Summit East 2024

CEA Summit East 2024

Kendra also opens up about the realities of running a startup, from bootstrapping and calling in favors to the importance of honest communication with farmers. She emphasizes the need for tech solutions that genuinely benefit growers, rather than just being another shiny tool. Our conversation touches on the importance of listening to farmers' needs, the value of building resilient and efficient tech, and the collaborative spirit within the agtech community.

If you're interested in the intersection of technology and agriculture, or just love a good entrepreneurial story, this episode is a must-listen.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

4:25 Work Ethic in Farming

5:57 Transition to Computational Tools in Plant Breeding

9:30 Starting Crop Convergence

10:50 Kendra Armstrong's Transition to Entrepreneurship

13:55 Core Focus of Crop Convergence

15:20 Vertical Farming Requirements

20:22 Indoor Farming Journey

29:41 CEO Transition

32:00 Making Tech Tools Useful for Farmers

38:41 Goals for Crop Convergence

Tweetable Quotes

"My first job was shoveling hog manure out of a hog barn. It does provide a different standpoint. I think my personal feeling around value and the value I bring to society is so much associated with the farm."

"I think that sometimes I think back, and I'm like, what was I thinking at the time? I was in the truck with my dad when I was 16 years old. He asked, 'Kendra, do you want to farm?' I said, 'No, I don't want to farm. It's too stressful.' And now, here I am, a startup founder."

"We build decision-making tools for growers and farmers, enabling them to better understand the overall scope of their decisions and how those decisions interact with each other. Our goal is to provide as much information as we can in a simple, quantified, and straightforward manner."

Resources Mentioned

Website - https://www.cropconvergence.com/

LinkedIn - https://www.linkedin.com/in/kendra-armstrong-a9109322/

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AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

CEA Summit East 2024

CEA Summit East 2024

We also explore the evolution of their business model, the importance of understanding unit economics, and the innovative products they are developing to help farmers increase efficiency and profitability. Max and Eric's insights into the industry, combined with their genuine desire to support and collaborate with other farmers, make this episode a must-listen for anyone interested in the future of vertical farming and agricultural technology.

Join us for an engaging conversation that highlights the practical solutions and real-world experiences driving success in the Agtech industry.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

5:46 Lessons from Kalera

15:30 Microgreens Seeder Innovation

19:43 Supporting Small and Medium-Sized Farms

24:46 Challenges Faced by Small Farm Owners

31:02 Maximilian and Eric's Comprehensive Farming Business Insights

35:05 AI and Robotics in Agriculture

38:27 Computer Vision in Vertical Farming

47:01 Balancing Custom Projects and Core Products

51:22 Advice for New Growers in the Industry

Tweetable Quotes

"We saw that labor is one of the biggest operating expenses of these facilities. There needs to be a middle ground where you do a lot of automation, but more affordably."

"The biggest lesson learned, especially when scaling, is understanding you might not have to automate your entire system on day one, but you need to plan for it."

"We need more collaboration and openness in the industry. A rising tide lifts all ships, and we need to create more positive stories about successful businesses."

Resources Mentioned

Website - https://www.rootedrobotics.com/

Youtube - https://www.youtube.com/@RootedRobotics

Instagram - https://www.instagram.com/rootedrobotics/

Max’s LinkedIn - https://linkedin.com/in/maximilianknight

Eric’s LinkedIn - https://www.linkedin.com/in/ericdroth/

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Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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Mentioned in this episode:

Indoor AgCon 2025

Indoor AgCon 2025

CEA Summit East 2024

CEA Summit East 2024

Jesper also delves into the challenges and successes of YesHealth, a company that has become a leader in vertical farming in Asia. He explains the importance of building large-scale farms and the company's strategy of partnering with local entrepreneurs to ensure the success of these projects. Jesper's insights into the cultural differences and the evolving landscape of vertical farming in Asia provide a fascinating look at how this innovative industry is developing globally.

 Join us for an engaging conversation that highlights the potential of vertical farming to transform the way we think about food production.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:03:53: The Value of Studying History in Business

00:05:13: Cultural Differences Between Denmark and China

00:19:31: Importance of Collaborative Partnerships

00:21:29: Differences in Vertical Farming Perspectives Between Asia and the West

00:27:28: Disrupting Traditional Views on Produce Pricing

00:31:32: Increasing Awareness of YesHealth in the West

00:37:30: Timeline for Setting Up a Vertical Farm

00:39:52: Growing Awareness and Conferences in Asia

00:41:57: Challenges in Aligning Partners and Teams

00:44:26: Family Involvement in YesHealth

Tweetable Quotes

"In Denmark, because I'm from a rural area, we are very individualized, so we have a lot of private space. In China, it's the opposite. It's all about the collective. You don't look at the needs of the person first; you look at the needs of the group."

"I think the industry in Asia is coming back, but it's at a slightly slower pace. The initial excitement there was before is not there, but I don't think that's necessarily a bad thing because one of the things that went wrong in the first iteration in the West was that it was too much excitement, maybe too much money and push towards unrealistic goals in the short term."

 "I feel like I could send the design drawing of our farm to anyone in the industry. First of all, they have their own design, so they wouldn't just adopt ours. Even if they did, they wouldn't know how to run the farm because there's so much more to it."

Resources Mentioned

Website - https://www.yeshealthgroup.com

LinkedIn - https://www.linkedin.com/company/yeshealth-group/

Facebook - https://www.facebook.com/yeshealthgroup

Twitter - https://x.com/YesHealthGroup

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Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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Edwin also delves into the specifics of Bio520, a product developed in Japan that has shown promising results in the indoor ag industry, particularly in cannabis cultivation. He explains the meticulous process of finding the right product and the importance of having a solid team to bring it to market. We touch on the challenges and rewards of starting a new company, the significance of collaboration in the agtech space, and the exciting potential of new technologies like AI and robotics.

Join us as we discuss the intersection of finance, entrepreneurship, and agriculture, and it offers valuable insights into the future of indoor farming.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:06:16: Early Interest in Business and Finance

00:10:17: Importance of Financial Discipline in Business

00:12:32: Discovery and Development of Bio520

00:18:44: Incremental Improvements in Agriculture

00:23:21: Experience at Indoor Ag-Con

00:26:27: Ideal Clients for Bio520

00:30:21: Building a Team and Hiring Strategy

00:36:43: Key Decisions as a CEO

00:39:36: Future Focus and Industry Trends

00:42:55: Final Thoughts and Collaboration in the Industry

Tweetable Quotes

"I've always been interested in business, you know, small companies, and there's nothing more American to me than some guy or woman putting it on the line, blood, sweat, and tears, and trying to create something out of nothing."

"Until you have had to meet a payroll and not pay yourself because there wasn't quite enough money for both, you're not really an entrepreneur."

"You can't do everything well. If you can focus and do one thing really well, you can make money, and then you can start looking at this other stuff. But if you try to climb all five mountains at once, you're going to fall off and die."

Resources Mentioned

Website - http://bio520usa.com

LinkedIn - https://www.linkedin.com/company/101683174/admin/feed/posts/

Instagram - https://www.instagram.com/bio520usa/

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Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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Rick's warmth and genuine dedication to his work shine through as he discusses the intricacies of the Harvest Wall, a vertical farming solution designed to maximize space and efficiency. He talks about the importance of building a strong team, the lessons he's learned from his mentors, and the values that drive him. Whether you're a seasoned professional in the vertical farming industry or just curious about innovative ways to grow food, this episode is packed with insights and practical advice.

Join us for a conversation that not only explores the technical aspects of vertical farming but also delves into the heart and soul behind Harvest Today.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:03:03: Transition from Farming to Manufacturing

00:04:25: Sailing Adventure and Realization of Food Insecurity

00:05:42: The Concept and Development of Harvest Today

00:09:59: Nutrient Density and Flavor in Hydroponics

00:11:40: The Importance of Fresh, Nutrient-Dense Food

00:19:13: Building a Strong Team and Company Culture

00:24:24: Challenges and Opportunities in Scaling Up

00:32:28: The Catalyst for Starting Harvest Today

00:36:14: Engineering and Design of the Harvest Wall

00:42:40: Community Impact and Local Food Production

00:45:28: Harvest Today App and Technology Integration

Tweetable Quotes

"I didn't want to be Rick had a family, had a business, and died. I'd like to think that people will look back at Harvest Today and know that we're not copiers. We don't. I'm not. If it was just to create another NFT channel system, I'm out. Like, that's not me. Right. Because I always believe that there's a better way to do things. It just might not. And not necessarily. Well, no, I am going to say better, because I'm going to hold up my flag and tell you that I really do believe that the harvest wall was designed, and we say engineered by farmers. For farmers."

"Any leafy green or herbs can lose up to or more than 50% of its nutrient value within 72 hours. Then to lose 100% takes ten days. The average number of days it takes for a harvested farm or harvested vegetable, leafy greens or herbs to get to a grocery store shelf is ten. So that means everything that we're basically eating, be it any retailer that you're talking about, the value, the nutrient value of the food is zero."

"Business is people. It's not about me. And that took me a while to figure that out. Certainly, I think the older we get, the ego gets smaller. Right. Hopefully, you know, and that's I think that. I hope that's the case for myself as I've gotten more gray hair. The ability to understand that if we build a really super strong team and we listen to them. Right. So. And I do listen to my people all the time."

Resources Mentioned

Website - https://www.harvest.today/

LinkedIn - https://www.linkedin.com/in/rick-langille-2a0b96107/

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CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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We also explore Virginia's ambitious goals in the Controlled Environment Agriculture (CEA) space, driven by Governor Youngkin's vision to make the state a leader in indoor farming. Matt discusses the strategic advantages Virginia offers, from its geographical location to state investments and educational initiatives. He highlights the exciting developments in CEA, including innovative technologies and partnerships that are transforming the industry. Whether you're a seasoned farmer, an urban dweller curious about where your food comes from, or someone interested in the future of agriculture, this episode offers valuable insights and inspiration. Join us for a conversation that celebrates the past, present, and future of farming in Virginia.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:05:51: Importance of Local Food and Indoor Farming

00:09:39: Becoming Secretary of Agriculture and Forestry

00:13:35: Virginia's Commitment to Controlled Environment Agriculture (CEA)

00:21:34: Diverse CEA Companies in Virginia

00:27:08: Tough Questions and Economic Challenges

00:29:37: Energy Demands in CEA

00:29:55: Message to CEA Leaders and Innovator

Tweetable Quotes

"I'm a fifth-generation farmer in the Shenandoah Valley of Virginia, which is one of the breadbaskets of the country when it comes to ag production. Rockingham County is one of the top 30 or 40 counties in the country for ag production. Farming and agriculture have been my life. As a young child, I remember my earliest memories were walking alongside my grandfather on the farm and learning a love of the land and conservation. We have conservation easements on our farm to ensure my kids can be the sixth generation. Agriculture is in my life, and every part of my career over the last 30 years has been directly tied back to supporting the agricultural industry."

"I grew up in a family where public service was stressed from day one. My father was very active with church and the Ruittian club, a service club community. My parents were active in the volunteer rescue squad and fire department for their entire career. I grew up around people who served. My first chance to serve was as a state international officer for the FFA organization, Future Farmers of America. I took a year out of college for both the state and then another year out as a national officer, dedicating my time for two years serving the ag industry, speaking in schools and communities, and lobbying for agriculture. I learned pretty early on that I wanted to have a career in advocacy and public service."

"We have around 20 CEA companies in Virginia, and I've visited all of them. They all have their own secret sauce, whether it's a vertical farm or a greenhouse, the type of lighting or automation, or the types of products they're producing. The technology is incredible. I'm very excited to travel to Amsterdam for Greentech in June. The Dutch are the world leaders in greenhouse and food production, and they've got a great story to tell. The technology piece has been the most exciting. We have companies of all sizes, from the large ones like Plenty and AeroFarms to smaller ones like Beanstalk in Fairfax County. It's great to see how they are all different but serve a great purpose."

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Indoor AgCon - https://indoor.ag/

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Shlomy’s insights into the evolution of vertical farming are grounded in practicality and a clear vision for the future. He emphasizes the importance of collaboration within the industry to overcome common challenges like energy costs, climate control, and labor. His approach is refreshingly open, advocating for shared progress over competition. This conversation isn’t just about the technicalities of indoor farming; it’s a testament to how a passion rooted in tradition can foster innovation that might just change the world of agriculture. Join us to hear how Shlomy Raziel is not only navigating but also shaping the future of farming with thoughtful technology and a community-focused mindset.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:03:38 - The Idea and Vision Behind Growth Tech

00:07:11 - Experiences in Kibbutz and Early Innovations

00:13:44 - Changes and Adaptations in Business Model Over Time

00:18:36 - Lessons Learned and Growth as a Leader

00:23:08 - Perspective on the Vertical Farming Industry

00:36:04 - Message to Peers in the Indoor Farming Space

Tweetable Quotes

"I was born and raised in a Kibbutz, just ten minutes from my office. From childhood, I was deeply involved in agriculture, starting with open field orchards and later moving on to greenhouses and Controlled Environment Agriculture (CEA) projects after university." 

"Big companies do great work with technology for the mainstream, but there's a lack of solutions for tailor-made projects. I found a niche in creating specific, precise solutions not just for mainstream agriculture but for unique, smaller-scale projects that big companies overlook."

"The future of vertical farming should involve more collaboration. We need to establish forums and associations to share knowledge and technology openly. Improving key aspects like lighting, HVAC systems, and reducing manpower through automation benefits everyone in the industry, not just individual companies."

Resources Mentioned

Wesbite - https://grow-tec.com/

Youtube - https://www.youtube.com/@grow-tec8331

LinkedIn - https://www.linkedin.com/company/grow-tec

Facebook - https://www.facebook.com/growtecc

Instagram - https://www.instagram.com/grow.tec.verticalfarming/

Twitter - https://twitter.com/GrowtecRP

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Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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Our conversation also explores the broader implications of CEA in revitalizing urban spaces and enhancing educational programs. Kaylee highlights the potential of vertical farming to transform underutilized buildings into productive agricultural sites, offering fresh perspectives on sustainable urban development. She emphasizes the importance of industry-academia collaboration in advancing CEA technologies and practices. This episode is packed with insights not just about plant science but also about the evolving role of agriculture in addressing contemporary challenges. Whether you're an industry professional or simply curious about the future of farming, Kaylee’s experiences and insights underscore the dynamic nature of agricultural science and its critical role in shaping sustainable futures.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:06:27 - Application of Research in Real-world Settings

00:13:34 - Involvement in CEA Summit and Indoor Ag-Con

00:14:08 - Differences Between CEA Summit East and Other Conferences

00:29:10 - Interest and Opportunities in Vertical Farming

00:35:23 - Future Research Directions and Challenges

00:39:15 - Increasing Interest in CEA Among Students

Tweetable Quotes

"I grew up helping my parents and grandparents in their gardens, which sparked my passion for horticulture. My high school agriculture teacher, Mr. Minyard, particularly encouraged me by involving me in greenhouse work, which solidified my love for working with plants."

"My dissertation research involved using beneficial bacteria to improve plant defense against pathogens, specifically targeting botrytis cinerea, a common issue in greenhouse production. This research aimed to explore biocontrol agents and biostimulants to enhance plant growth and disease resistance."

"Vertical farming offers unique opportunities, especially in urban settings where traditional farming isn't feasible. It's exciting to see interest from various sectors, including education, where vertical farms are used as tools for teaching and engaging students in agriculture and science."

Resources Mentioned

Twitter - https://twitter.com/south_kaylee

LinkedIn - https://www.linkedin.com/in/kaylee-south/

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AgTech Digest - https://agtechdigest.com

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CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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We dive into the nitty-gritty of AmplifiedAg's technology, from their propagation containers to their high-yield production units. David's insights into the challenges of energy costs and the need for industry-wide collaboration are eye-opening. It's clear that this isn't just about growing lettuce; it's about community, sustainability, and tackling food insecurity head-on. If you're curious about the future of controlled environment agriculture and the people who are pushing its boundaries, you won't want to miss this conversation. David's story is a reminder that with the right technology and a lot of heart, we can make a real impact, one container farm at a time.

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Key Takeaways

00:03:55: Transition from Military to Agriculture Technology

00:06:02: The Evolution of AmplifiedAg and Vertical Roots

00:10:53: Impact of COVID-19 on Business Operations

00:16:23: Observations on the Growth of the C EA Industry

00:21:20: AmplifiedAg's Current Size and Product Offerings

00:34:51: The Importance of Industry Transparency and Collaboration

Tweetable Quotes

"I don't believe in coincidences, per se. When I moved to Charleston, I met Don Taylor, who's the founder of our company, AmplifiedAg. He painted a vision of marrying technology with agriculture, trying to do good things with technology and agriculture, promoting businesses, job development, and providing fresh food to people in need."

"The biggest conversion we made was from an Aeroponics system to a Nutrient Film Technique system using crop king gutters in a stacked formation inside of our containers. That really was a game changer for us."

"The core mission of the company was to provide safe access to fresh food globally. We're working with foundations across the country, non-governmental organizations trying to solve food insecurity. We're driven right now to look for opportunities to be a system integrator, to bring food security, help leverage food security for people in need."

Resources Mentioned

Website - https://amplifiedaginc.com/

Instagram - https://www.instagram.com/amplifiedaginc/

Twitter - https://twitter.com/amplifiedaginc

LinkedIn - https://www.linkedin.com/company/amplifiedag

Youtube - https://www.youtube.com/@amplifiedag

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The power of collaboration shines through in our chat, from the influence of mastermind groups to the shared problem-solving that’s steering the industry towards sustainable success. You'll hear firsthand about the nitty-gritty of lighting innovation, the significance of strategic planning for farm setups, and the camaraderie that's sprouting among agri-tech leaders in Colorado and beyond. Join me for an episode that celebrates the progress and growth at the heart of urban farming.

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CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:00 Connecting Music and Agriculture

09:38 Career Evolution and Clean Tech Lobbying

16:19 Origin and Ideal Clients of SpectraGrow

27:53 LED Innovation and Energy Efficiency

31:34 Collaboration and Growth in Vertical Farming

44:18 Power of Mastermind Groups

Tweetable Quotes

"When I took a course called Truth, Love, and Marketing here in Boulder, one of the exercises was to describe your creative process. It was so easy to describe my creative process with DJing and music, and then I saw the parallels in how I bring that creative energy to launching an entrepreneurial company. How we market, how we sell, how we talk about what we do—it all has roots in that creative process from music."

"We often make recommendations to relay out a farm based on lighting, and we show that if we reorganize the farm in a certain way, we could get much better performance out of the lighting strategy. My advice is always to bring us in as early as possible in the planning process because our ability to add value decreases the later we're brought into the project."

"The intuition is a huge part of decision-making in business, and it's a weird word to use because people in business like spreadsheets, they like numbers, they like analysis. But at the end of the day, you have to interpret the data, and there's a point where you've got to trust other sensors that might not be so obvious that you could put on a spreadsheet, but are important things to consider."

Resources Mentioned

Website - https://www.spectragrow.com

Instagram - https://www.instagram.com/spectragrow_inc

Facebook - https://www.facebook.com/spectragrow

Linkedin - https://www.linkedin.com/company/spectragrow

Youtube - https://www.youtube.com/@spectragrow

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With a nod to Agritechture’s Henry Gordon- Smith for his support and insight, Katherine and I delve into the transformative world of hydroponic farms, the importance of food equity, and the incredible shift from food deserts to the more nuanced concept of food apartheid. It's a conversation that's not only about the growth of plants but also about the growth of young minds and communities.

We really dig into what it takes to cultivate an organization that stands firm against the winds of challenge. Katherine 's narrative is a testament to the resilience needed to lead such impactful work, and her experiences offer a treasure trove of wisdom on nurturing the next generation of leaders.

By integrating technology with hands-on education, Katherine 's team is planting the seeds for a greener, more equitable NYC, and beyond. It's a tale of hope, hard work, and the harvest that comes from truly rooting for change.

Join us as we explore the greening of urban spaces and the empowerment of youth in a movement that's redefining our relationship with food and community.

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CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:00 Growing Up in NYC

10:25 Evolution of Teens for Food Justice

17:26 Building Resilient Community Farming Organization

25:09 Urban Farming Impact and Student Success

30:33 Expanding Urban Agriculture and Food Access

35:46 Letting Go and Trusting Your Team

41:19 Navigating Mission Creep in Vertical Farming

46:15 Teen Food Justice Organization Promotion

Tweetable Quotes

"One of the things that was really amazing about growing up in New York, I think, was the level of independence that you have when you're really very young. Being able to walk to school by yourself, go places with your friends by yourself, that independence gives you a perspective on the world that's really different than when you grow up in a car culture."

"I think that service is an incredible way to get people to look outside of their own self and their own interests and to understand that we're only going to thrive if we're all thriving together."

"I think that if you never have the experience of really needing to show that level of vulnerability and see that you're gonna survive, that yeah, you miss something. I think that's a really important honing process that has served me. It was extremely hard, but again, I try to approach things by saying what is the beneficial lying underneath this thing that didn't go the way I planned."

Resources Mentioned

Website - https://teensforfoodjustice.org/

Twitter - https://twitter.com/tffjinitiative

Instagram - https://www.instagram.com/teensforfoodjustice/?hl=en

Facebook - https://www.facebook.com/katherine.soll/

Linkedin - https://www.linkedin.com/company/teensforfoodjustice/

Youtube - https://www.youtube.com/channel/UC4eHV1OR7WYIye2hvskhPGg

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He generously shares his Bostonian roots and the pivotal encounters that shaped his business acumen, particularly a chance meeting with Jeff Bezos that reshaped his view on potential versus present limitations. It's a tale that’s as much about personal evolution as it is about the growing promise of urban agriculture.

Dive into the world of vertical farming as Rick lays out the complexities of supply chain management and the innovative strides Freight Farms is making in controlled environment agriculture. Our discussion navigates through the importance of industry collaboration, learning from mistakes, and creating a culture that empowers and educates.

Rick's blueprint for success isn’t just about thriving in business; it's about building a resilient and sustainable future for food production. So, if you're curious about the inner workings of vertical farming and how leaders like Rick are steering this burgeoning industry, you'll want to tune in.

This conversation is an eye-opener for anyone interested in the intersection of entrepreneurship and environmental stewardship.

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CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:00 Innovation and Collaboration in Vertical Farming

09:48 Collaboration and Progress in Farming

15:31 Challenges and Opportunities in Vertical Farming

26:35 Vertical Farming Industry Trends and Leadership

32:11 Leadership in Vertical Farming Collaboration

Tweetable Quotes

"We don't inherit the earth from our ancestors, we borrow it from our children, and here's our chance to play our role in paying back a little for our kids, which in so many ways I think is important."

"The right model is definitely going to be co-opetition. We have to recognize we all need to develop and protect stuff that makes us unique and special, but at the same time, we're all going to benefit from things like common R&D and industry standards."

"If you really focus on where that huge opportunity lies, that was a big part of what brought me to Freight Farms. Understanding how big the potential could be, I never again am going to allow myself to be short sighted and overly analytical about where something is today versus thinking about what can be in the future."

Resources Mentioned

Website - https://www.freightfarms.com/

Twitter - https://twitter.com/FreightFarms

Instagram - https://www.instagram.com/freightfarms/?hl=en

Facebook - https://www.facebook.com/freightfarms/

Linkedin - https://www.linkedin.com/company/freight-farms/

Youtube - https://www.youtube.com/c/Freightfarms

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AgTech Digest - https://agtechdigest.com

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Horti-Gen Insights - https://www.hortigeninsights.com/

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Indoor AgCon - https://indoor.ag/

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Hearing Alex detail the steps of Nuravine's evolution, from its inception during a college competition to the resilient growth during COVID, truly showcases the spirit of entrepreneurship. His insights into the fusion of computer engineering with agriculture and the potential of AI to revolutionize farming practices are inspiring.

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Key Takeaways

00:00 Growing Up in NYC and Carmel

08:11 Future City With Vertical Farming

12:39 The Journey of Nuravine

22:41 Choosing Between Pump Systems in Agriculture

26:39 Cannabis Entrepreneurship and Pump Systems

29:42 Building Nuravine

35:38 The Advanced and Flexible Dosing System

41:15 Continuous Nutrient Dosing in Farming Benefits

45:56 Expanding Product Development and Funding Opportunities

54:52 AI and the Future of Farming

01:00:11 Connecting With Nuravine

Tweetable Quotes

"I love learning math, I want to understand it all, and I started to have this vision of, I really want to know math because I want to like look outside and I want to see equations, I want to see the world in a mathematical way."

"There are enough resources on earth for everyone to have a very high standard of living and in a certain sense, the monetary system can get in the way of that."

"They have a competition where you could either win 25,000 or 50,000 dollars. And I went to him and I asked, do you want to start a business together?"

Resources Mentioned

Nuravine Instagram - https://www.instagram.com/nuravine/

Personal Instagram - https://www.instagram.com/alex.babich/

Linkedin - https://www.linkedin.com/in/alex-babich-nuravine/

Youtube - https://www.youtube.com/@nuravine7984

Website - https://nuravine.com/

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We'll navigate the intricate transformation of Plant Dynamics from its early days to its current role as a guiding light in agtech strategy. Daniel generously shares the hurdles and triumphs encountered along the way, including adapting to the startup culture and confronting challenges like the global pandemic and shifting supply chains. As we explore the future of CEA, Daniel's insights into the critical importance of data and clear business communication illuminate the path forward for the industry. This conversation is a must-listen for those curious about the intersection of agriculture, technology, and business strategy, as we connect the dots between resilience, innovation, and the drive to revolutionize farming practices.

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CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:00 Exploring Worldview and Career Choices

16:13 The Evolution of Plant Dynamics

25:10 Shift Towards Detailed Microeconomics in AgTech

36:13 Challenges and Opportunities in CEA Development

44:56 Communication Challenges in the CEA Industry

52:14 Advancing CEA Infrastructure for Fresh Produce

Tweetable Quotes

"What pays for the nation's bills is the earnings of the people. And if you do all kinds of analysis on this question different places, different points of time what determines GDP per capita you will find that the most powerful explanatory variable is the cost of extracting energy."

"Now I am seeing a big shift from scale to super detailed microeconomics and unit economics... there's now, I think, full appreciation that you need to come in and have some kind of a corporate structure around your production facility, which includes sales and marketing and should include offtake agreements, such that you have a business plan that is more than just a design of a facility before you begin."

"I want to make economics more actionable because it is very helpful. It can clarify strategy. But how you bridge that gap, to take something that feels so esoteric and far-flung from the immediate problems people are trying to address, and communicate it in a simple way that it can be adopted that's always a challenge."

Resources Mentioned

Website - https://www.plantdynamics.co/

Linkedin - https://www.linkedin.com/in/danplant/

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Diving into the nitty-gritty of indoor vertical farming, Joe unravels the complexities with the finesse of a seasoned expert. He doesn't shy away from the hard truths, confronting the economic and logistical challenges head-on and providing a balanced view that blends caution with optimism. As Joe unveils AmHydro's cutting-edge contributions—think AI, machine learning, and automation—it's hard not to feel a surge of excitement for the future of farming. Yet, he encourages a healthy skepticism and the importance of validating technology's promise, ensuring we remain rooted in practical, successful practices. By the end of our talk, I was left feeling incredibly inspired and humbled by the depth of knowledge Joe imparted. This is an episode brimming with valuable takeaways for anyone curious about the future of sustainable agriculture. So join us as we cultivate not just crops, but a flourishing community of knowledge-seekers in this dynamic field.

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Key Takeaways

00:00 The Journey of a Hydroponic Farmer

14:00 Myths and Mistakes in CEA Industry

23:00 Challenges and Myths of Vertical Farming

26:34 Cyclical Indoor Farming Technologies

30:57 AmHydro's Tools for Growers

45:41 Indoor Farming Tips and Wisdom

53:29 Social Media and YouTube for AmHydro

Tweetable Quotes

"The process that makes up traditional farming are no different... We're using different tools, but the process is exactly the same."

"The idea of CEA controlled environment agriculture really, again, it's not about technology. It's about taking the equipment, the tools, the methods, the technologies that we have available and farming with them. Agriculture."

"We're not trying to develop a technology and say, hey, buy our technology because it's really cool. We actually wanna come to the industry and say, here's a tool that we've developed based on your needs, based on where your pain points are."

Resources Mentioned

Email - Joe@AmHydro.com

Twitter - https://twitter.com/HydroConsultant

Instagram - https://www.instagram.com/joeswartz1325/

Linkedin - https://www.linkedin.com/in/joe-swartz-5549331a/

Youtube - https://www.youtube.com/@AmericanHydroponics

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AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

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Indoor AgCon - https://indoor.ag/

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Ever wondered what it takes to bring a luxury spice like saffron to your table, and how authenticity and quality can be guaranteed? Victor provides a fascinating look into the meticulous process of educating the market, navigating the challenges of direct-to-consumer sales, and building trust within high-end culinary circles. He shares industry insights on sourcing, the potential of indoor farming, and the cultural significance of this ancient crop. We discuss transparency in the supply chain and the value of traditional knowledge blended with cutting-edge cultivation techniques.

As we look to the future of vertical farming with Victor, he talks about the importance of effective leadership and fostering a culture of openness to tackling significant challenges like capital expenditure and energy costs. Victor's enthusiasm for the potential of indoor agriculture – from enhancing flavors in gastronomy to meeting pharmaceutical industry standards – is contagious, offering listeners a compelling glimpse into not only the present landscape but also the boundless possibilities for growth and innovation in CEA.

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Key Takeaways

00:00 Entrepreneurship and Vertical Farming Journey

07:20 Learning and Collaboration in Business Growth

14:28 Education and Marketing of Saffron Challenges

21:18 Saffron Farm CEO Discusses Industry Insights

29:20 Relationships in Business

37:36 Challenges and Growth in Vertical Farming

43:46 The Future of Vertical Farming

Tweetable Quotes

“I need to get off my competitiveness in some way and I found business, a way to where I can do this."

“It's very hard in the beginning to get it running. But I think when you get the first results in the first section and then it's so snowballs into a big thing."

Resources Mentioned

Website - https://velesfarming.com/

Email - viktor.kulcsar@velesfarming.com

Linkedin - https://www.linkedin.com/in/viktor-kulcsar-089b02175

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AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

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As Felipe unfolds the nuances of Hexagro's user-centric approach, you’ll be captivated by the role of biomimicry in design and how it breathes life into urban farming. The conversation extends into the digital realm, highlighting the integral companion app that serves as a gardener's best friend, offering a chatbot, plant care tips, and delightful recipes. With an open platform philosophy, Felipe emphasizes the importance of local resources and community input in refining Hexagro's offerings, painting a picture of an ecosystem where growth is nurtured by the collective genius of its participants.

The finale of our journey with Felipe does not shy away from the grit and resilience that define startup success, especially in the face of the pandemic's adversities. He shares candid insights about the power of mentorship, the intricacies of fundraising in the Italian startup landscape, and the significance of cultivating a community-driven growth model. Join us and discover how you can contribute to a movement that's reshaping our relationship with the food we eat and the communities we cherish.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:00 From Industrial Design to Vertical Farming

15:33 Biomimicry, Vertical Farming, and Product Development

31:17 Overcoming Challenges and Building Resilience

36:48 Vertical Farming Industry and Its Challenges

45:11 Join Our Urban Farming Community

Tweetable Quotes

"We shouldn't try to disconnect people from farming, because we have been doing it since thousands of years."

"It's a huge potential of impact that agriculture has because it's a holistic topic. It regards the side engineering, agronomy, biology, sociology, economics, everything. So for me, it's super stimulating to learn of so different topics and see how they can change and how they have impacted societies."

"Since billions of years, there is a complex, very smart designer finding solutions to solve problems, to adapt to different needs. These organisms that have evolved over time are able to solve different types of challenges with certain strategies that preserve energy and are very efficient."

Resources Mentioned

Hexagro - https://www.hexagro.io/

Felipe's Email - f.hernandez@hexagro.io

Felipe's Instagram - https://www.instagram.com/hexagro.io/

Felipe's Facebook - https://www.facebook.com/hexagro.io

Felipe's Linkedin - https://www.linkedin.com/company/hexagro-io

Felipe's Youtube - https://www.youtube.com/@hexagro1177

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Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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