Virtually Free with Ashlee

Why Your Messaging Isn’t Landing (And What To Do Instead)

Tue, 07 Apr 2026 06:00:00 +1000

In this weeks episode, I’m joined by messaging and marketing strategist Tahryn from The Social Bolt, and we’re diving into what actually makes people pay attention, connect, and buy in today’s online space.

We’re talking about the shift that’s happening right now (hello AI), why blending in is costing you clients, and how to refine your messaging so it actually lands.

If you’ve ever felt like:

You’re posting but not getting results
Your offers aren’t converting
You sound like everyone else online

…this is a must-listen.

Inside this ep we dive into:

✨ Why messaging is the anchor for everything in your business

✨ The biggest mistake VAs make when talking about their offers

✨ How to actually stand out in a saturated online space

✨ The 3 key elements your messaging needs to convert (desire, demand, differentiation)

✨ What’s actually working on Instagram right now (and what’s not)

✨ How to attract higher-quality, premium clients

✨ The truth about AI and what it really means for your VA business

A big takeaway? Your messaging isn’t just what you say…

It’s how you connect, position, and sell.

And in a world where everyone has access to the same tools (yes, even AI), the businesses that win are the ones that sound human, clear, and different.

Stay connected with Tahryn here and listen in for all her magical marketing spells over on the How I Do Content Podcast

The season of staying in my own lane (even when everyone's chasing the next big thing)

Tue, 31 Mar 2026 06:00:00 +1000

In this episode of Virtually Free, I’m sharing a real-time reflection on navigating new tools, trends, and opportunities, without getting pulled into every shiny object.

And the example I'm sharing is Claude!

Yes, being an early adopter can save time

Yes, tools like Claude (and others) can be powerful.

But if you’re constantly pivoting, learning new platforms, and starting over… you’re not building momentum, you’re burning it.

When you're in the stage of growth, you don’t need more tools (yet)

You need to refine what you’ve already built.

This episode is your permission slip to stay in your lane, double down on what’s already working, and stop confusing “new” with “necessary.”

What We Cover:

The truth about being an “early adopter” (and when it actually helps vs distracts)
Why constantly chasing new tools is slowing your growth
The difference between optimisation and distraction (and how to spot it fast)
How to decide if something is actually worth your time right now
Why i'm personally not adding Claude to my tech stack (just yet)

If you're in the messy middle stage of business and ready to refine your services and packages to position yourself as the obvious choice, download our free Playbook here

See you next week

ASH

The Worst Business Advice I’ve Ever Heard (And What Actually Works)

Tue, 24 Mar 2026 06:00:00 +1000

There’s no shortage of business advice online… but not all of it is good.

In fact, some of the most common advice being shared—things that sound smart, logical, and even “proven”—can actually slow your growth, lead to burnout, or keep you stuck in cycles of under-earning.

In this episode, I’m pulling back the curtain on the worst business advice I’ve heard (and followed), and what I’ve seen firsthand through building my own VA business and mentoring others.

Because building a business that actually works isn’t about following trends—it’s about making decisions based on real data, real people, and what’s sustainable long-term.

In this episode I cover:

Why “build it and they will come” is one of the biggest time-wasters
The truth about niching down (and why it actually creates more opportunities)
The risk of relying too heavily on social media platforms
Why Facebook groups are still one of the most powerful tools for connection + more

If you’re ready to stop undercharging and start building a business that actually supports you, my Pricing Playbook is the best place to start.

Inside, I walk you through how to confidently price your services based on value—not fear.

👉 Grab it here: https://www.ashleethomas.site/f/pricingforpurpose

If you loved this episode, make sure you:

Follow/subscribe so you don’t miss future episodes
Share this with another VA who needs to hear it
Leave a review (it helps more people find the podcast!)

And come hang out with me on Instagram:

👉 Follow me here: www.instagram.com/ashleethomas.vacoach

The Reality Of Building a VA Business as a New Mum with Nadia Carmody

Tue, 17 Mar 2026 06:00:00 +1000

What happens when a career-driven professional suddenly finds herself rethinking everything after becoming a mum?

In this episode of Virtually Free, I sit down with VA Mastery graduate Nadia from The Virtual Edition to talk about her journey from corporate admin to running her own virtual assistant business.

After 15+ years working in admin and operations, Nadia found herself unexpectedly out of a job while on maternity leave. Rather than returning to the corporate world and long commutes, she decided to take the leap into business ownership.

Despite having no social media presence at the time, Nadia signed multiple clients through her network before officially launching her business.

In this conversation, Nadia shares the honest behind-the-scenes of starting out — including the doubts, the late nights, and the small wins that kept her going.

If you’re thinking about starting a VA business but keep putting it off, this episode is the reminder that you don’t have to have everything figured out to begin.

You can connect with Nadia over on Instagram here and find out more about our VA Mastery Startup Program here

What To Avoid To Build A Business That Lasts

Tue, 10 Mar 2026 06:00:00 +1000

There’s a stage in business that no one prepares you for.

You’re not new anymore.

Clients are coming in.

Money is flowing.

But it starts to feel heavy.

In this episode, I dive into:

Why the 12–18 month mark is where most VAs quit
The people-pleasing and scope creep that leads to burnout
Why comparison hits harder in the messy middle
The difference between chaos and growth
How to shift from employee energy into CEO energy

This isn’t the stage to quit.

It’s the stage to refine

Download our Pricing Playbook for a resource on how to price and package like a pro here https://www.ashleethomas.site/f/pricingforpurpose

Follow on IG for more growth tips here www.instagram.com/ashleethomas.vacoach

No one prepares you for this stage in business

Tue, 03 Mar 2026 10:15:00 +1000

If I was 12 months into my VA business again, knowing what I know now, there are three things I would stop immediately.

In this episode, we talk about the messy middle stage of business growth and:

Why undercharging is harder to fix later
The cost of saying yes to everything
Why avoiding your numbers keeps you stuck
The shift from scrappy to strategic

If you’re one year in and it still feels messy… you don’t need to start over. You need refinement.

And one of the first steps? Your pricing! If pricing is your weak spot, grab the Pricing Playbook to help you raise and position properly.

👉 https://www.ashleethomas.site/f/pricingforpurpose

Come share your biggest takeaway over on Instagram and let me know where you are in business.

👉 www.instagram.com/ashleethomas.vacoach

From Burnt-Out Nurse to Booked VA! Meet Bianca

Tue, 24 Feb 2026 06:00:00 +1000

What happens when you’re burnt out in your 9–5… but not yet confident in your business?

In today’s episode, I’m joined by Bianca, founder of Busy Bee Support and a current student inside VA Mastery.

Bianca shares her honest journey from nursing burnout to building a virtual assistant business supporting allied health and wellness professionals. We talk about mindset blocks, niching down, signing clients, marketing pivots and what it really takes to build momentum in your VA business.

If you’ve ever felt like you’re “faking it” or unsure whether your past career experience is relevant in the VA world, this episode is going to shift your perspective.

In this episode we cover:

Why Bianca originally started her VA business (and why it wasn’t glamorous)
The mindset struggles that come with starting from scratch
How nursing skills translate directly into a profitable VA business
The power of niching down (and how clarity changes everything)
Why Instagram wasn’t working — and how LinkedIn generated leads instead
Mistakes made from relying on one marketing channel
The importance of onboarding systems and process confidence
Transitioning from part-time employment to full-time business
The role of AI in future-proofing your VA business
Why human skills will always matter (even in an AI world)

The doors are currently open to VA Mastery — my 6-month high level group coaching program giving you the trainings, tools and support to build a thriving virtual business in 2026.

ENROL HERE

Connect with Bianca on Instagram or view her website

What I wish i knew before signing my first client

Tue, 17 Feb 2026 06:00:00 +1000

Your first client experience probably won’t be perfect — and that’s exactly how it’s supposed to be. In this episode, I share what really happened when I landed my first client, the awkward mistakes made, and why being a beginner is not a weakness. If you’re overthinking your first offer, discovery call, or onboarding steps — this one’s for you.

What You’ll Learn:

Why your first discovery call will feel awkward (and why that’s okay)
What clients actually care about when hiring you
The 3 things I wish she’d prepared ahead of time
Why you don’t need to pretend to be more experienced than you are
How to start with clarity and honesty — even if you're brand new

Links & Resources:

✨ Ready to sign your first client with clarity and confidence? Join the Start Your VA Biz Challenge for free here. We begin tomorrow!

Follow me on IG for daily tips + inspo and of course let me know what you loved the most about this episode/podcast and send me through a review

Ash

3 Simple Systems You Need to Set Up Your Business Correctly

Tue, 10 Feb 2026 06:00:00 +1000

Feeling stuck in setup mode and not sure where to begin? In this episode, I break down the three foundational systems every brand-new VA needs to confidently start their business — without getting lost in tech overwhelm or perfectionism.

What You’ll Learn:

The #1 mindset block that keeps new VAs stuck
Why making clear decisions is a system in itself
How to create a visibility plan that’s realistic (and not draining)
What to include in your basic onboarding process — even if you don’t have a client yet
The difference between preparation and perfection

Did you hear? Our Startup VA Challenge begins on Feb 18. This is a free, step-by-step training to help you start, launch and find clients in 30 days!

You can register here

And here is the Starter Kit link I referenced in today's episode

Don't forget to leave me a review and share with me on socials what you think about VF

ASH

BTS of a Fully Booked VA and Coach

Tue, 03 Feb 2026 06:00:00 +1000

Ever wondered what it actually looks like to be fully booked as a VA and balance coaching, family and real life too? In this behind-the-scenes episode, I’m lifting the lid on my week, my schedule, and the decisions I make to keep things sustainable.

In this episode, I share:

✔️ What “fully booked” really means (and how it looks different for everyone)

✔️ How I manage client work, coaching calls, and content creation without burning out

✔️ My non-negotiables for work-life balance

✔️ The systems that keep me sane

✔️ What I don’t do anymore — and why that matters

🎉 Ready to build your own fully booked VA business with flexibility and clarity from day one?

Our Startup VA challenge is officially live. This is my free day live series where I’ll walk you through the exact steps to set up, launch and find your first clients

>> Register here <<

Ash

Avoid These Mistakes To Succeed As a VA in 2026

Tue, 27 Jan 2026 06:00:00 +1000

Starting your VA business and feeling a little all over the place? In this episode, I’m breaking down the most common mistakes I see new VAs make — and how to avoid them so you can grow with confidence (and clients!).

In this episode, I cover:

✔️ The biggest mindset trap holding you back from starting

✔️ Why undercharging doesn’t just hurt your income, but your confidence

✔️ What to focus on instead of perfection

✔️ The unnecessary tech setups that waste your time

✔️ My honest advice for getting out of your own way

✨ If you’re ready to set up your VA business the right way — without the overwhelm, our FREE Startup VA Challenge is going live very soon (I got a little excited in this weeks ep ;)

Over 3 huge days, we’ll walk through what to offer, how to find clients, and how to launch your business with confidence. Stay tuned for those details, in the meantime you can download our FREE VA Starter Kit for a taster.

Don't forget to follow me over on IG here and leave a review of this pod

See you next week

Ash

The Skills You Already Have That Clients Will Pay For

Tue, 13 Jan 2026 06:00:00 +1000

Feeling under-qualified? In this episode, I’m walking you through the exact skills Aussie business owners are hiring for — and how you probably already have them.

In this episode, I cover:

The mindset shift you need around “being skilled enough”
The top 10 tasks clients are paying VAs to do right now
Real client stories from women just like you who got hired
FAQs around qualifications, pricing, tech, and what to offer
How to start from where you are — even if you’re doubting yourself.

👉 Thinking this might be your next step? Come to my Free VA Info Session in January — where we unpack what a VA does, what’s in demand, and how to start from scratch.

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.

Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.

New episodes released weekly. Subscribe wherever you listen to podcasts!

WTF is a VA (And Could I Be One)?

Tue, 06 Jan 2026 06:00:00 +1000

What even is a Virtual Assistant — and could this actually be your next career move? In this episode, I’m going back to basics to explain exactly what a VA does and how you can start without perfection OR the perfect experience.

In this episode, I cover:

What a VA actually does (and all the tasks that fall under it)
The reality of local vs offshore VAs and why being Aussie is your edge
My first client story
Who this path is perfect for — and who it’s not
Invite to join our FREE info session.

👉 Thinking this might be your next step? Come to my Free VA Info Session in January — where we unpack what a VA does, what’s in demand, and how to start from scratch.

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

My year of review and what’s coming in 2026

Tue, 30 Dec 2025 06:00:00 +1000

2025, what a year. From personal breakdowns to big breakthroughs in business, I'm reflecting on the highs, the hard moments, and what’s next for me, my business, and this community in 2026.

In this episode, I cover:

A raw look at my personal life this year and becoming a single parent
Business wins (and flops), including our worst launch to date
Launching the Virtually Free podcast + 3.5K downloads since April!
The growth of VA Mastery + the Mastermind
Big shifts for 2026: new platforms, updated offers, rebranding elements
My personal priorities for the year ahead.

Want personalised and group support to start or scale your VA business in 2026?

Learn more about VA Mastery here

Learn more about VA Expansion Mastermind here

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

How to book out and stand out in 2026

Tue, 23 Dec 2025 06:00:00 +1000

I'm breaking down what will actually get you booked out as a VA in 2026 and it’s not about working harder or doing more. We’re diving into the real shifts in the VA industry and how to position yourself powerfully this year as a recap from my most recent workshop.

In this episode, I cover:

Why “being good at admin” won’t cut it in 2026
The power of magnetic messaging and how to craft yours
Niching and how to stand out without boxing yourself in
The rise of hybrid business models and what they can look like for you
Why trust is the new currency and how to build authority through your content
What's actually working to attract clients (hint: it’s not just IG)

Want personalised and group support to start or scale your VA business in 2026?

Learn more about VA Mastery here

Learn more about VA Expansion Mastermind here

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Productivity Hacks for Busy Mums with Sarah from SHE

Tue, 16 Dec 2025 06:00:00 +1000

It’s easy to feel like you’re always behind when you're running a business and a household. In this expert of the month episode, I’m joined by Sarah from SHE — EA and systems strategist for service providers, to chat about what it really takes to stay productive, streamline your business, and create capacity without burning out.

Sarah shares her personal journey from public sector EA to online business owner, the challenges she’s faced as a mom of two, and the practical systems that have helped her (and her clients) gain back precious time and energy.

In this episode we cover:

The truth about productivity when you're juggling business and motherhood
Why time-blocking and calendar planning still works (and how to do it right)
Sustainable scheduling when your work hours are limited
How to reset when the day goes off-track (sick kids, surprise calls—we get it!)
Where to start if you’re stuck in catch-up mode
The underrated mindset shifts mums in business need to hear

CONNECT WITH SARAH FROM SHE

Access your FREE Calendar Makeover Checklist

Join the Dubsado 2026 Waitlist

Follow Sarah on IG www.instagram.com/she.executiveassistant

STAY CONNECTED WITH ASHLEE

If this episode hit home, make sure you:

✅ Follow the show and leave a review on Apple or Spotify

✅ Head to www.ashleethomas.com.au to learn more about my core services and how I can support you in 2026

✅ Follow me on Instagram @ashleethomas.vacoach

How I Plan to Reach My Income & Impact Goals In 2026 AND Still Have Freedom

Tue, 09 Dec 2025 06:00:00 +1000

It’s the end of the year, and the pressure to plan “the biggest year yet” is real. But what if your goals weren’t about doing more, but about doing the right things?

In this episode, I break down exactly how I‘m planning for a freedom-filled and profitable 2026 — with 25-hour weeks, school holidays off, and a business that’s built around life-first strategy.

From goal-setting and data reviews to campaign planning and capacity management — this is a permission slip to do business differently (and sustainably).

In this episode, I cover:

Why goal-setting starts with your lifestyle, not your income target
The exact hours I work (and why that’s a non-negotiable)
The key data I reviewed from 2025 to guide my 2026 strategy
How I plan campaigns around school holidays and energy levels
Why community and tracking will be my biggest focus next year.

Special Offer – 5 Days of Xmas Sale

We’re wrapping up the year with our BIGGEST sale ever — up to 75% off tools, templates, and trainings for VAs at every stage.

🎁 Whether you’re just starting out or scaling up — there’s something for you. All offers expire in 3 days but it is email exclusive. Jump on the NICE LIST here and grab yourself a bargain

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Creating your vision for 2026

Tue, 02 Dec 2025 06:00:00 +1000

This time of year can feel like a blur but while everyone else is coasting toward the holidays, you’ve got an opportunity to get clear on what you actually want next year to look like. And no, we’re not talking vague resolutions. This episode will help you start shaping your 2026 business with intention.

If you’re waiting for January to figure everything out, you’re already behind. The VAs who move with clarity in Q1? They start thinking now. This episode is pulled straight from the Vision 2026 Workshop I run with my mastermind and coaching clients — and you’ll get a glimpse into how they’re setting themselves up for a powerful start.

In this episode, we dive into:

Key questions to help you reflect on 2025 and build a grounded 2026 vision
What your future self would actually want you to focus on
Real client stories of VAs who are still making big moves before the year ends
How to tell what belongs in your next season — and what doesn’t
Why vision + structure = sustainable growth (without overthinking)

🎄 The 5 Days of Xmas Sale is live - this episode will help you figure out what to invest in based on where you want to be, not where you’re stuck. Templates, mentoring, strategy, there’s something for everyone.

Make sure you’re on my email list you receive the coupon codes attached to each offer released. SIDE NOTE: We have up to 70% off some of my most IN DEMAND resources, trainings & mentoring.

The easiest way to do that? Download one of my freebies

VA Starter Kit (Getting started)

Pricing Playbook (established VAs)

Or simply jump on the Xmas list here https://landing.mailerlite.com/webforms/landing/w9v3q2

How to Invest Smart This Selling Season (and Set Yourself Up for Success)

Tue, 25 Nov 2025 06:00:00 +1000

If you’re feeling pulled in a hundred directions during selling season.. selling, buying, planning, and panicking — you’re not alone. This episode is here to help you slow down and make smarter, more aligned decisions about how you invest in your business moving into 2026!

Let's be real, everywhere you look right now, there’s a sale… but not everything you buy is actually going to move your business forward. Whether you’re investing in mentorship, tools, or digital products, this episode will help you filter the noise and make choices that serve the business you want to build in 2026 not the overwhelm you’re feeling right now!

In this episode I dive into:

The difference between emotional spending and empowered investing
What I’m personally investing in this season
How to know if a product, offer, or support container is the right move
Why clarity, support, and simplicity beat more “stuff” every time
A smarter way to think about mentorship and digital resources.

Our 5 Days of Xmas Sale is just around the corner and there’s something for everyone no matter what stage of business you're in. From mentorship to DIY digital offers, you won’t want to miss it. We kick off on December 1 and there is up to 70% off some of my most IN DEMAND products and services available (crazy I know) but you do need to be on my email list to grab the coupon code when each offer is released. The easiest way to do that? Download one of my freebies

VA Starter Kit (Getting started)
Pricing Playbook (established VAs)
Or simply jump on the mailing list herehttps://landing.mailerlite.com/webforms/landing/w9v3q2

PS you can view my website and all the ways I can support you here

Should You Add Social Media Management to Your VA Offers?

Tue, 18 Nov 2025 06:00:00 +1000

Thinking about adding social media management to your VA services — but not sure where to start? Or if it’s even right for you? In this episode, we’re having a real chat about who social media support is actually for, how to do it without burning out, and how to turn it into a profitable, recurring offer.

If you’ve been craving more strategic or creative work, this might be your sign.

Inside this episode, you’ll learn:

What social media management actually involves (and what to skip)
The benefits of adding SMM to your VA business
Who this service isn’t for
How to start small and stay profitable
The biggest mistakes I see new SMMs make

If you’re ready to confidently offer social media as a service, check out the Social Media for Makers course — everything you need to price, package, and deliver a done-for-you offer your clients actually need.

🔗 Resources + Links

→ Join the Social Media for Makers Course here

→ Connect with me on Instagram here

→ Learn more about working together via my site here

You’ve Signed the Client, Now What?

Tue, 11 Nov 2025 06:00:00 +1000

You’ve signed the client, amazing. But now what? If you’re winging your onboarding, second-guessing your communication, or stuck reacting to client demands, this episode is for you. I walk you through how to lead the client relationship from day one, manage expectations clearly, and create systems that help you feel in control.

This is the real behind-the-scenes work that makes clients stay, refer you, and respect your boundaries.

✨ We cover:

The “post-signing panic zone” and how to move past it
Tangible systems to manage clients like a pro
What to do when expectations get blurry
Why you should lead the relationship (even early on).

Everything I share today is already built into the VA Tool Kit — a self-paced system packed with the onboarding docs, trackers, emails, and scripts to help you manage clients with clarity and confidence.

🔗 Resources + Links

→ Grab the VA Tool Kit here

→ Connect with me on Instagram here

→ Learn more about working together via my site here

Want help telling your stories and creating testimonials into story led proof? My friend Jo Draper is running two story-first workshops designed to help you turn everyday moments (and client love) into content that sounds like you.

📖 Once Upon a VA → find and tell your own stories in a way that builds trust (Tuesday 25 November at 1pm AEST)

💌 Love Notes & Notion → transform testimonials into story-led proof that connects (Tuesday 9 December at 1pm AEST)

You’ll get:

Two live workshops (or replays if you can’t make it and it also means you can get Jo in your ears whenever you need me)Notion dashboards for story prompts + testimonial systems (to keep everything pretty but also in one place)My Dotty Pages digital journals (with love from me to you when you grab The Dotty Duo - because sometimes you want to doodle on your iPad or tablet instead)

If your content’s feeling a little AI-flat or you’re craving more connection in your storytelling, register here https://jodraper.au/the-dotty-duo

Discovery calls that don’t feel awkward

Tue, 04 Nov 2025 06:00:00 +1000

If discovery calls have been feeling clunky, awkward, or downright stressful, this one’s for you. In this episode, I walk you through how to lead calls with calm, clarity, and confidence. Because the truth is, you don’t need to be salesy or scripted but you do need a simple structure, clear intention, and a strong post-call process.

Whether you’ve done 0 calls or 50, this episode will help you feel more in control and way more likely to book a yes on the back end.

Inside this episode, you’ll find:

A simple flow to guide the conversation with ease
Ways to prep before your call (with no overthinking)
How to talk about pricing and scope with confidence
Common mistakes that sabotage your energy (and how to avoid them)
The #1 thing most VAs forget to do after the call (and what to do instead)

Want to make this easier and have the best chance of converting calls? Our VA Tool Kit includes my complete Discovery Call System from pre-call checklist to follow-up templates and onboarding next steps PLUS all the templates you’ll need to onboard like a pro (think contracts, proposal, welcome guide and more).

🔗 Resources + Links

→ Grab the VA Tool Kit here

→ Connect with me on Instagram here

→ Learn more about working together via my site here

Transitioning from VA to OBM with Karene Anderson

Tue, 28 Oct 2025 06:00:00 +1000

In today’s episode of Virtually Free, we’re joined by the powerhouse behind Virtual Hustle, Karene Hustle, to talk all things transition — from the early days as a VA to stepping fully into the role of Online Business Manager.

Karene walks us through her personal story of burnout, rebuilding, and finding her niche, as well as:

What it really means to be an OBM (and how it differs from being a VA)
Why niching doesn’t have to happen overnight
The mindset shifts that helped her level up
Lessons in boundaries, client fit, and staying in your lane
How to work with creatives without losing your mind
The confidence piece that no one talks about enough

Whether you're a VA feeling ready for more, or simply curious about what the next step could look like, this episode is full of real talk, practical wisdom, and encouragement to trust your path — even if it takes time to unfold.

Here’s how to connect with Karene:

Instagram: Virtualhustle_

Connect with me:

Join the FREE Startup VA Community

View programs and my offers on the website here

If you loved this episode:

Don’t forget to leave a 5-star review — it really helps the show grow!

Follow along on Instagram

Screenshot the episode, tag us both, and let us know your biggest takeaway!

Group Coaching vs DIY: What Will Actually Get You Results?

Thu, 23 Oct 2025 06:00:00 +1000

Thinking about investing in a VA program but not sure what’s right for you? In this episode, I’m breaking down the key differences between going it alone with a DIY course vs joining a group coaching program. If you’re serious about starting and growing your VA business — this will help you make the decision that actually gets you results.

In This Episode, I Cover:

The real pros and cons of DIY courses
What often really stops people from finishing a self-paced program
The value of coaching, feedback, and accountability when you're just getting started
Why group coaching can save you time, energy, and overwhelm
How to choose the right path based on your goals and how you work
Why I created VA Mastery as a group coaching program (and who it’s for).

Ready to Stop Winging It and Build Your Business with Support?

If you're listening to this and thinking, “Yep, I’ve been trying to do this alone and it’s just not working” — then group coaching might be exactly what you need.

VA Mastery is my six-month group coaching program giving you the tools, trainings, support & community to build a thriving and booked-out VA business — without the stress and second-guessing.

Inside VA Mastery, You’ll Get:

A clear step-by-step roadmap — no more guessing what to do next
Weekly coaching calls, real-time feedback, and ongoing support
Templates, tools and workflows to help you work smarter (not harder)
A private community of ambitious, supportive VAs growing right alongside you.

You don't need more random info. You need structure, strategy, and someone in your corner. Bonuses expire for this live round very soon! Enrol here so you don’t miss out https://www.ashleethomas.site/courses/vamastery

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

How Teagan Built a Thriving VA Business from Scratch

Tue, 21 Oct 2025 06:00:00 +1000

In this episode, I sit down with VA Mastery client Teagan, who went from 17 years in the same job to building her own fully booked virtual assistant business. We unpack her journey, the mindset blocks she had to overcome, and the real strategy that helped her land dream clients early on. This is the behind-the-scenes story you need to hear if you're thinking of starting but holding yourself back.

✨ In This Episode, We Cover:

How Teagan transitioned from corporate to self-employed VA
What fears came up (and how she moved through them)
The strategy she used to land her first client before even launching
Why your biggest challenge won’t be competition — it’ll be self-doubt
Her honest experience inside the VA Mastery program
The importance of community, financial clarity, and not waiting for perfection
What she’d do differently if she had to start all over again.

🚀 Thinking About Starting Your Own VA Business?

If you’re inspired by Teagan’s story and you’re sitting on the idea of starting your own virtual assistant business, this is your sign to stop waiting.

You don’t need to have it all figured out. You just need to start.

Inside VA Mastery, I walk you through every step of launching, growing and booking out your VA business — with the structure, strategy and support you need to actually follow through.

💼 What is VA Mastery?

VA Mastery is my six-month group coaching program giving you the tools, trainings, support & community to build a thriving and booked-out VA business — without the guesswork.

You’ll get:

A step-by-step roadmap so you always know your next move
Proven templates, trainings and real-time support
Weekly coaching calls, feedback and guidance
A private community of driven VAs growing right alongside you.

If you're ready to stop playing small and finally go all-in on your VA business, VA Mastery is for you. Doors are open. Enrol here https://www.ashleethomas.site/courses/vamastery

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Your Biggest Challenge in Business Won’t Be Your Competition

Thu, 16 Oct 2025 06:00:00 +1000

Think your biggest obstacle is other VAs or a saturated market? In this episode, I’m sharing the real reason so many aspiring VAs stay stuck… imposter syndrome, self-doubt, and fear of getting it wrong. I’m walking you through why these mindset blocks are normal, how to move through them, and why having real support (like VA Mastery) changes everything.

✨ In This Episode, I Cover:

Why your biggest challenge won’t be competitors — it’s what’s going on inside your head
What imposter syndrome actually means (and why it’s a sign you’re on the right path)
Common mindset blocks that keep new VAs stuck — and how to shift them
Why clarity doesn’t come from more thinking — it comes from action
Simple mindset tools that help you take action even when doubt creeps in
How coaching and community (like what we do inside VA Mastery) gives you the structure and support to keep going.

Our VA Mastery program is open for new students!

Thisis my six-month group coaching program that gives you the tools, trainings, support & community to build a thriving and booked-out VA business — without the burnout or the guesswork.

Inside, I’ll help you:

Nail your offers and confidently show up online
Set up systems that save you hours and reduce stress
Create consistent action through live coaching, feedback, and accountability
Stay motivated with a community of VAs who get it

Join us now https://www.ashleethomas.site/courses/vamastery

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

If AI could replace you, it would have already

Tue, 14 Oct 2025 06:00:00 +1000

Think AI has made starting a VA business pointless? Think again. In this episode, I break down why AI isn’t replacing Virtual Assistants and how you can use it to become even more valuable to your clients. Whether you’re just getting started or scared you’ve “missed the boat,” this one will shift your mindset and show you what’s really possible.

✨ In This Episode, You'll Learn:

Why AI isn’t the end of the VA industry and what it’s actually replacing
The key difference between tasks and strategy (and why businesses still need humans)
How to start positioning yourself with AI instead of competing against it
Real stats on where the VA and freelance industry is headed
Why now is still the right time to launch your VA business

Ready to Stop Sitting on the Idea and Actually Start?

If you’ve been in research mode, telling yourself it’s too late, too crowded, or too risky.. this is your sign to take real action. Join me inside the Booked Out Bootcamp, your first step toward building a real sustainable and fully booked virtual assistant business.

You’ll walk away with clarity on your services, your first steps, and how to position yourself as a VA clients actually want to hire, even in an AI-driven world.

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

The One Way My Students Are Signing Clients (and It’s NOT Instagram)

Tue, 07 Oct 2025 06:00:00 +1000

This episode is your permission slip to not rely on social media and start leveraging something way more powerful — your personal network.

I’m sharing the real way my students are landing clients (often their first and fastest ones) — and guess what? It’s not through viral reels or perfectly curated content.

Inside this episode, we’ll cover:

The Instagram Illusion that’s keeping you stuck
Real-life student wins using their network (no pitching required!)
The mindset blocks that stop most VAs from showing up
4 simple ways to tap into your circle without being spammy
Why silence is actually costing you visibility and momentum
How to talk about what you do — naturally and confidently

Ready to learn the foundations and strategy to set up, launch and find high quality clients without solely being reliant on socials?

Join the Booked Out VA Challenge - a 3 day experience breaking down the foundations and strategy to become booked out in 2026! Here’s the link to save your seat https://www.ashleethomas.site/f/bookedoutvachallenge2025

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

The story behind signing my first client

Tue, 30 Sep 2025 06:00:00 +1000

Welcome back to Virtually Free Today! In this episode, I take you behind the scenes of how I signed my very first virtual assistant client in 2018 — while juggling a toddler, zero fancy systems, and no expert title in sight.

Spoiler alert: it wasn’t about being perfectly ready — it was about courage and connection.

You'll hear the full story of how one connection on LinkedIn turned into a $3K project (and eventually a long-term retainer), all because I chose to show up and share authentically.

If you've been sitting in "learning mode" thinking you need a website, a full-time schedule, or years of experience to land your first client… this episode is your wake-up call. I am living living proof that starting messy and being brave is often the fastest path to growth.

In this episode I also dive into:

Why mindset is the real game-changer for VA success
How trust and transparency outweighed lack of experience
What happened after that first project wrapped up (hint: more clients!)
Why you don’t need 10+ clients to hit a full-time income

Ready to stop researching and finally start signing clients?

Join the FREE 3-Day Booked Out Bootcamp where you'll learn how to set up your VA business and sign clients by the new year. Be the first to register before it goes public here https://www.ashleethomas.site/f/bookedoutvachallenge2025

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

How I would make it work even if I had a full time job

Tue, 23 Sep 2025 06:00:00 +1000

Struggling to find the time to start your VA business while working full-time (or around family)? In this episode of Virtually Free, I’m sharing practical strategies for time blocking, energy management and more to get you moving.

One of the biggest reasons people don’t start their VA business?

They think they don’t have the time.

Whether you're working a 9–5, juggling the school run, or just trying to stay afloat in life — I see you. And I promise: you can build your business even in the cracks of your day.

This episode is all about ditching the overwhelm and finding practical ways to carve out space to launch and grow your VA biz — without quitting your job or sacrificing your sanity.

Inside, I walk you through:

How to reclaim 2–5 hours a week (without waking up at 5am)

My weekly Sunday planning ritual that keeps me consistent

How I built my business in short windows around babies (and what it taught me)

The importance of energy management vs time management

Boundaries and systems my clients use to take calls, book clients, and grow while still working full-time

Whether you’re in the early stages or still thinking about it, this episode is your permission slip to start now — using what you’ve got, right where you are.

Links & Resources:

Download the VA Starter Kit: Click here
Work with me / Explore my services: www.ashleethomas.com.au
Come say hey on IG: @ashleethomas.vacoach

The 6 biggest lies you'll hear about working online

Tue, 16 Sep 2025 06:00:00 +1000

We’ve all seen the laptop by the pool, passive income while you sleep promises floating around Instagram... but if you’ve been in the online space for more than five minutes, you know better.

In this episode of Virtually Free, I’m breaking down 6 of the biggest myths that keep service providers stuck, second guessing, and chasing someone else’s version of success.

Whether you’re just getting started or you’re deep in the work and wondering “Why doesn’t this feel like freedom?” this one’s for you.

In this episode I cover:

✨ The truth about passive income (and why it’s not always the goal)

✨ Why being “fully booked” isn’t a measure of success

✨ The myth that you need to scale fast to be legit

✨ Why you don’t have to show up everywhere to grow

✨ The BS around overnight success stories

✨ And how to stop building a business that drains you instead of supports you

If you’re ready to cut through the noise and build a business that actually fits your life, this is your reminder: You get to do it differently.

🔗 Resources & Links:

Download the VA Starter Kit : https://www.ashleethomas.site/f/va-starter-kit-copy

📲 Connect on Instagram: @ashleethomas.vacoach

Behind the scenes of the Expansion Mastermind

Mon, 08 Sep 2025 06:00:00 +1000

In this episode I am pulling back the curtain and walking through the real structure of this our Expansion Mastermind so you know exactly how it’s built to help you create predictable income, simplify your business model, and finally have the space to grow without burning out.

What you’ll learn in this episode:

🧠 The exact structure of the mastermind:

📦 What’s inside the VA Expansion Slack space:

🎯 The 3S Framework (Strategy, Systems, Structure)

→ Strategy: Refine what you sell and how you grow

→ Systems: Clean up the chaos and protect your time

→ Structure: Build a business model that fits your life

📈 Real client wins:

Expansion Mastermind applications are open until tomorrow!

This is a high-touch mastermind for established VAs, social media managers and creatives who want:

✅ More clarity and confidence in their business model

✅Real-time coaching and accountability

✅ A personalised roadmap with strategic guidance

✅ A small, high-level community that actually gets it

📩 Apply now → https://www.ashleethomas.site/courses/vaemastermind

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

What actually happens inside a Mastermind?

Thu, 04 Sep 2025 06:00:00 +1000

Most VAs and service providers are familiar with courses. Some have worked with coaches. But masterminds? They’re often misunderstood or dismissed entirely because no one’s ever really explained what they are or how they work.

In today’s episode, I’m breaking it all down.

We’re talking about what makes masterminds so powerful when you’re already established and why I created Expansion Mastermind specifically for VAs, social media managers and creatives who are established, busy, talented and... stuck.

You’ll hear why a mastermind isn’t just “a group program,” and how it gives you the clarity, structure, and high-level strategy you can’t get from another 12-week course.

Inside the episode:

✨ What actually happens inside a mastermind (and how it’s different from coaching or courses)

✨ Why VA Expansion was built for the in-between growth stage - when you’ve outgrown your current model but have no time to focus on the next stage

✨ What makes this mastermind unique: small cohort, high-touch support, 1:1 access, and actual momentum

✨ Real client results: tripling rates, simplifying offers, launching VIP Days, and building better systems that support more income without more hours.

The Expansion Mastermind is open for applications

This mastermind is for established VAs and service providers who are ready to:

✅ Restructure their offers for more income, clarity AND freedom

✅ Step out of the client-churn cycle and escape the time for money trap

✅ Build a business model that supports their time, energy, and goals

✅ Finally stop doing it all alone.

We start on September on September 10 and spots are limited.

📩 Apply now → https://www.ashleethomas.site/courses/vaemastermind

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Personality-Driven Content that Attracts High-Quality Clients with Bree

Tue, 02 Sep 2025 06:00:00 +1000

In this episode, I chat with content strategist and former VA Expansion Mastermind client Bree, about how to shift your content from “just blending in” to standing out and calling in the right-fit clients. Bree is a content strategist and mentor for service providers ready to elevate their messaging and attract aligned, premium clients. After starting as a virtual assistant, she now helps others step into their next level of business with strategy-led, personality-packed content that converts

In this episode we dive into what personality-driven content really looks like (hint: it’s not oversharing or being fake relatable), and how Bree made intentional changes to her messaging that elevated her brand, filtered out misaligned clients, and led to more consistent leads.

Whether you're early in business or refining your brand to attract premium clients, this episode gives you tangible content tips you can start using today.

What You’ll Learn:

The biggest mistake most service providers make when creating content early on
Why “same as everyone else” content doesn’t convert (and what to do instead)
What personality-driven content actually means—and how to create it in your voice
How Breanna used content strategy to shift her offers and attract better-fit clients
Bree’s #1 tip if you’re ready to shift your messaging starting today

Links:

👉 Follow Breanna on Instagram: @everydaydigital for content creation tips, advice and personality ;)

👉 Click here to find out more about Bree's Instagram Strategy Audit

Pssst… We are currently launching our VA Expansion Mastermind. The high-level mastermind for established VAs, social media managers, creatives and online service providers. This is a 6 month container to scale your business beyond booked and busy, giving you the freedom you’ve always wanted.. With the right strategy, systems, and the kind of support that gets you moving.

You can find out more about the Mastermind here

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

What a heavy season taught me about my business model

Tue, 26 Aug 2025 06:00:00 +1000

This year has tested me in more ways than one.

The kind of season that forces you to pause, reassess, and redefine what really matters, not just in life, but in business too. While I’m all about transparency, I also believe in sharing from a place of reflection, not reaction.

In this episode, I’m walking you through the biggest takeaways from this heavy season and what it’s taught me about the way I’ve structured my business, including:

Why flexibility in your business model isn’t a luxury (it’s a necessity)
The power of building a network that grounds and uplifts you
How loving your work can create an anchor during tough times
The permission you might need to not share everything online
Why your business can be a safe, healing space - even when life feels hard
What it really looks like to show up with softness, not pressure

Whether you’re deep in a tough chapter or just rethinking how you want to run your business going forward, this one’s for you.

🔗 Links & Resources:

🖥 Save Your Seat: 3 Steps to Predictable Income Without More Clients or More Hours August 27th. Register here https://www.ashleethomas.site/webinar/steps-to-create-predictable-income-without-more-clients-or-more-hours/register

📲 Follow Ashlee on Instagram: @ashleethomas.vacoach

What If You Only Needed 3 Clients?

Tue, 19 Aug 2025 06:00:00 +1000

This episode is a must-listen for any VA, OBM, or freelancer who feels like they’re constantly juggling too many clients and not making enough money. In this episode, I explore what it would look like to grow your business by simplifying it.

We’re covering:

Why chasing 10+ clients might be the fastest path to burnout
The numbers behind a “3 client model”
Real-life client stories that prove high-ticket, high-impact offers are totally doable
Common fears (like “no one will pay that much”) and how to overcome them
What to rethink if your calendar is full but your energy is fried.

🔗 Links & Resources:

🖥 Save Your Seat: 3 Steps to Predictable Income Without More Clients or More Hours August 27th (date change). Register here https://www.ashleethomas.site/webinar/steps-to-create-predictable-income-without-more-clients-or-more-hours/register

📲 Follow Ashlee on Instagram: @ashleethomas.vacoach

How Mon scaled her way to premium clients

Tue, 12 Aug 2025 06:00:00 +1000

After launching as a VA to rebranding as a digital marketer - this episode is packed with insights, mindset shifts, and some serious gold if you’re thinking about leveling up your offers or positioning

Mon helps creative service providers build presence and attract leads, without burning out or selling out. She is not only a powerhouse when it comes to socials and overall marketing strategy, but she’s also a previous client inside the Expansion Mastermind. I’ve had the privilege of watching her evolve her brand and business over the past year, and I knew I had to bring her on to share the behind-the-scenes of what that journey has looked like.

In This Episode, We Cover:

✔️ What her business looked like before adding premium services

✔️ The strategies she adopted to re-brand and stand out as a digital marketer

✔️ How the expansion mastermind helped her level up

✔️ Current marketing trends VAs and service providers can be using to gain more traction online and position themselves as the go-to in their niche

If you’re on the client treadmill and crave more flexibility in your business, know that there is another way - A hybrid model. The perfect blend of done-for-you client delivery and strategic offers that give you back more time and freedom.

Links:

Connect with Mon from Bold Type Marketing here

Apply to the VAE Mastermind here

3 Reasons Your Business Isn’t Growing (Even Though You’re “Doing Everything Right”)

Tue, 05 Aug 2025 06:00:00 +1000

If you’ve built a solid client base, stayed booked, and kept busy but still feel like things aren’t quite working, this one’s for you. In this episode, I am revealing three of the most common (and overlooked) reasons your business may be stuck and the shifts you can make to change direction.

You’ll hear:

The hidden cost of pricing based on time (and how to shift to value based pricing)
Why flexible, people pleasing offers are actually sabotaging your growth
How depending on “being on” is draining your business and your energy
A behind-the-scenes peek at the recent NFY Planning Session (and the real numbers that shocked everyone).

If your calendar is full but your profit still isn’t where you want it this episode will help you zoom out and re-align. PS Stay tuned as I will be releasing a FREE and exciting way to learn more about how to create a consistent income without working MORE hours and hiring MORE clients.

In the meantime, check out these links:

🛠 Explore VA Expansion Mastermind: Click here

📲 Come chat on Instagram: @ashleethomas.vacoach

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

More Leads, Less Chaos — Building a VA Biz That Attracts & Flows with Fiona Campbell

Tue, 29 Jul 2025 06:00:00 +1000

If you’ve ever felt like your applications go into a black hole, this episode is for you as I sit down with Fiona Campbell, founder of the Virtual Assistant Lead Network and Thought Penny, to dig into what really works (and what doesn’t) when applying for VA roles and attracting high quality leads.

With 17+ years of experience across PA, EA, and VA roles, Fiona shares insights from behind the scenes of one of Australia’s most trusted VA networks, plus practical ways you can stop winging it and start getting noticed for all the right reasons.

💬 In This Episode, we Cover:

✔️ How to stand out in a crowded application process

✔️ Why some applications get passed over (even if you're qualified)

✔️ The biggest mistakes VAs make when chasing leads

✔️ Whether it’s ever OK to follow up (and how to do it without being pushy)

✔️ The tiny detail in your response that might be making all the difference

✔️ Strategies to gain traction iif you’re applying but not landing any roles.

If you’re ready to ditch the chaos and finally land leads that align with your zone of genius, Fiona’s got a gift for you!

👉 Get 40% OFF your first month or year of membership to the VA Lead Network" VA Lead Network

Use the code AshleeThomasMonthly or AshleeThomasAnnual at checkout.

Don’t forget to connect with Fiona:

Website: valeadnetwork.com.au
Instagram: @virtual.assistant.lead.network

The Real Freedom Is In The Work You’re Avoiding

Tue, 22 Jul 2025 07:30:00 +1000

You don’t need more clients. You don’t need more hours. You need to face the big stuff - the rebrand, the pivot, the long-awaited offer, the thing that’s been sitting in your notes for months.

In this episode of Virtually Free, I’m getting honest about the resistance that shows up when you're about to grow and why the real freedom in your business is often buried under the tasks you keep avoiding. I’ll share my own experience launching Expansion Mastermind (after avoiding it for over a year), the imposter syndrome that came with it, and how doing the scary thing led to a $15K launch.

Whether you’re stuck in busyness, telling yourself “now’s not the right time,” or just unsure where to begin.. this one’s your sign to stop playing small.

In This Episode, I Share:

✔️ Why the work you’re avoiding is often your biggest opportunity

✔️ How false productivity keeps you stuck

✔️ The mindset shift that helped me stop playing small

✔️ Simple, practical steps to help you start moving forward

Links & Resources:

💻 Join the New Financial Year Planning Session – July 24, 12:30pm AEST

→ https://www.ashleethomas.site/courses/nfyplanning

🎧 Listen to previous episodes on planning your best year yet:

→ How I Plan My School Holidays

→ You Don’t Need More Time, You Need a Better Plan

→ How I’m Planning My New Financial Year

✨ Want to stop winging it and start leading your next season with clarity and purpose?

Join me for the New Financial Year Planning Session on July 24.

We’ll zoom out, review your business, and build a custom plan that supports your life and your income goals.

🎯 Save your seat here → https://www.ashleethomas.site/courses/nfyplanning

How I’m planning for the best FY yet (and how you can too)

Tue, 15 Jul 2025 06:00:00 +1000

The New Financial Year is here and I’m taking you behind the scenes of exactly how I’m planning, resetting, and setting myself up for success. This isn’t about getting more done. It’s about doing the right things, with intention.

I walk you through the exact questions I’m asking, the way I audit my time and income, and how I’m using the NFY Planning Workbook (yes, the same one I share with clients AND those attending the NFY planning session) to reverse engineer my next season of business growth.

In This Episode, I Cover:

✔️ How I’m reviewing and refining my offer suite

✔️ Time and income audits to spot mismatches

✔️ The power of CEO time and quarterly rhythms

✔️ What I’m putting on the calendar first (hint: it’s not business)

✔️ How I’m creating a life-aligned plan for growth

Feeling ready to reset your business and plan with intention? Join me for the New Financial Year Planning Day next Thursday. You’ll walk away with a complete 90-day plan, mapped income targets, aligned offers, and a marketing calendar built around your life

>> Click here to save your spot <<

Pssst.. If this episode resonated, I’d love if you rated and reviewed Virtually Free and don’t forget to tag me @ashleethomas.vacoach when you share.

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

You Don’t Need More Time — You Need a Better Plan

Tue, 08 Jul 2025 06:00:00 +1000

Feeling like there’s never enough time to do it all? In this episode, I’m unpacking why it’s not always about adding more hours, it’s about having a plan that actually works for your life and business. If you’ve ever said, “If I just had more time,” this one’s for you.

In This Episode, I Cover:

✔️ Why time isn’t the problem and what is

✔️ What capacity led planning looks like in real life

✔️ How to align your offers with your actual goals

✔️ The power of quarterly planning rhythms

✔️ Your next steps to prepare for the 2025/26 FY

Ready to Map Out Your Next Season?

If you’re craving more space, structure, and strategy heading into the 25/26 financial year — this is your next step.

Join me for the New Financial Year Planning Day happening this July! Together, we’ll map your goals, offers, income targets, and plan for the next financial year and beyond in a way that fits your life and your season.

>> Click here to save your spot <<

Pssst.. If this episode resonated, I’d love if you rated and reviewed Virtually Free and don’t forget to tag me @ashleethomas.vacoach when you share.

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

The big pause - How I plan for school holidays

Tue, 01 Jul 2025 06:00:00 +1000

In this week’s episode of Virtually Free, I’m coming to you from a holiday park during the school holidays because this business was built to give me the freedom to do exactly that. This isn’t about switching off completely. It’s about pausing with purpose, creating space to reflect, and leaning into a slower season strategically.

If you’ve been feeling stretched or scattered, this is your reminder: freedom doesn’t come after success - it comes from how you build it.

In this episode, I share:

✔️ My 90-day planning rhythm especially around school holidays

✔️ The boundaries, systems, and support that make space for rest

✔️ Why I scale back socials (and still thrive) post-launch and holidays

✔️ How time off is planned on purpose not just when I burn out.

Ready to Map Out Your Next Season?

If you’re craving more space, structure, and strategy heading into the 25/26 financial year — this is your next step.

>> Click here to save your spot <<

Pssst.. If this episode resonated, I’d love if you rated and reviewed Virtually Free and don’t forget to tag me @ashleethomas.vacoach when you share.

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

All things Systems and Client Experience with Jo Draper

Tue, 24 Jun 2025 07:30:00 +1000

Let’s be honest systems can feel like the biggest hurdle when starting your business. Between the CRMs, automation tools, and endless templates, it's easy to feel like you need it all set up before you start. But what if we told you that simplicity is the real secret?

In this episode of Virtually Free, I’m joined by the wonderful Jo Draper - a Creative Mentor and Digital Designer who’s been supporting VAs and self-led creatives to build a backend that makes business feel easier (and more fun). Jo is also a current mastermind client, business bestie, and someone who truly walks the talk when it comes to simplifying tech

Together, we’re diving into the systems conversation - what’s essential, what’s not, and how to stop overthinking your tech setup so you can actually start showing up and serving.

In This Episode, We Cover:

✔️ Why most VAs and service providers overcomplicate their systems

✔️ The common tech mistakes that waste time and money

✔️ What’s essential from day one (and what can wait)

✔️ Jo’s favourite underrated tools for simplifying your business

✔️ A look behind the scenes at Jo’s own growth from working with me in the Expansion Mastermind

About Jo Draper:

Jo is a Creative Mentor and Digital Designer for virtual assistants and self-led creatives who want clarity, confidence, and a business that finally feels like theirs. With over 30 years of experience, Jo brings a refreshing, rule-breaking approach to business - ditching formulas, adding sparkle, and helping others build systems that work.

She’s the creator of The DOTTED Path, a strategic and simple framework for growing your business with purpose. Whether it’s branding, digital tools, or custom systems — Jo helps you connect the dots so things just make sense again.

Learn more and connect with Jo:

Jo’s Website & Resources

Instagram: @dottybydesign

Don’t forget to tag us on Instagram and let us know what your biggest takeaway was (ashleethomas.vacoach) and (jo.draperau)

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

What’s In (and Out) for Online Marketing in 2025

Tue, 17 Jun 2025 06:00:00 +1000

What worked online a few years ago? It’s likely out.In this episode, Ishares the real trends worth paying attention to in 2025, and the ones to finally let go of. From content strategy and launch planning to messaging and visibility, this is the update your marketing plan needs.

In This Episode, We Cover:

✔️ What’s in for online marketing in 2025

✔️ The mindset shift behind slow, sustainable launches

✔️ Why community content > polished perfection

✔️ Permission-based selling and what it really looks like

✔️ The trends we’re ditching (and why)

Connect With Ashlee:

Apply for the Expansion Mastermind: VA Expansion Mastermind

Follow on Instagram:ashleethomas.vacoach

Explore other ways to work together: www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

My Recommended FREE Tech Stack

Tue, 10 Jun 2025 06:00:00 +1000

Tech overwhelm is real but it doesn’t have to stop you from growing your business. In this episode, I’m walking you through my current tech stack: the no-fluff, easy-to-use tools I recommend for VAs and service providers who want to run a smooth business backend without wasting time (or money) on stuff you don’t need.

If you’ve ever Googled “best tools for VAs” and left more confused than when you started, this is for you.

In This Episode, We Cover:

✔️ My go-to platforms for client onboarding, payments & scheduling

✔️ Free (or low-cost) tools that are beginner-friendly

✔️ The difference between “essential” vs “nice to have” tech

✔️ How to keep your backend systems simple but scalable

✔️ The exact tech stack we recommend inside VA Mastery

CTA Links & Resources:

→ Join VA Mastery (doors open now!) We have a few spots remaining VA Mastery

Learn other ways I can support you here www.ashleethomas.com.au

Follow on IG - www.instagram.com/ashleethomas.vacoach

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

What VA Clients Really Want (And What You Need Before You Start Selling)

Mon, 02 Jun 2025 06:00:00 +1000

You're eager to sign your first client but are you really ready to deliver?

In this solo episode of Virtually Free, I share the real reason many VAs struggle to gain traction (even when they're doing “all the things” online), and why the most successful service providers take time to build the foundations before they start selling.

Whether you're just getting started or feeling stuck mid-launch, this episode will give you clarity on what clients are actually looking for and what you need to have in place to confidently sell your offer and build a business that lasts.

In This Episode, We Cover:

✔️ What VA clients really want from a service provider

✔️ The common mistake new VAs make when rushing to sell

✔️ What happens when you sell without the right systems or structure

✔️ The exact business foundations to set up before promoting your services

✔️ Why this sets you apart in a crowded market (and builds trust fast)

Resources & Links Mentioned:

🚀 Join the VA Mastery Program (Live Round)

If you’re ready to finally launch your VA business properly — with legal setup, clear offers, onboarding systems, and marketing support — this is your sign.

👉 Click here to join VA Mastery. Doors are open now. Let’s get your business off the ground the right way

Client-Ready Checklist (Recap from Episode)

Before you sell, make sure you’ve got:

✅ Legal setup (business name, ABN, contracts)

✅ Offer clarity (who it’s for + what problem you solve)

✅ Delivery system (onboarding, fulfilment, communication)

✅ Confidence + consistency in your messaging

✅ Professional presence (no more “just winging it”)

Subscribe & Share:

If this episode was the wake up call you needed, let me know!

Leave a review on Apple Podcasts or share a screenshot to your Instagram Stories and tag @ashleethomas.vacoach so I can cheer you on.

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

From Zero Clients to Fully Booked in 3 Weeks! Meet Steph

Tue, 27 May 2025 06:00:00 +1000

In this episode, Ashlee sits down with her client Steph from Rural Data Services to chat about what it really looks like to start a VA business from scratch, and become fully booked within 3 weeks of launching. From juggling family life on the land to confidently building out her service suite, Steph shares her wins, mindset shifts, and honest reflections from inside both VA Mastery and Expansion Mastermind.

Whether you’re thinking about getting started or want a behind-the-scenes look at what’s possible, this one will light a fire under you.

✨ In this episode, we dive into:

✔️ What made Steph say yes to starting her VA business

✔️ The steps that helped her get fully booked fast

✔️ Her mindset shifts around confidence, boundaries, and taking up space

✔️ The most valuable part of her journey inside VA Mastery

✔️ Her advice for new VAs who feel overwhelmed or unsure where to start

We are right now in the live launch of our comprehensive six month VA Mastery program, giving you the tools, strategies, support & community to build and grow a thriving virtual assistant business in 2025! You can enrol here https://www.ashleethomas.site/courses/vamastery

Connect with Steph:

Website

Instagram

Facebook

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

You Don’t Need More Certifications - You Need to Take Action

Tue, 20 May 2025 06:00:00 +1000

If you’ve been caught in “learning mode,” waiting until you feel more qualified or ready before really showing up this episode is your wake-up call. In today’s solo episode, I share why taking messy, imperfect action will grow your business faster than any certification ever could and how to shift from stuck to momentum, starting today.

✨ In this episode, we dive into:

✔️ Why more courses and certifications aren’t the solution to growing your VA business

✔️ The common signs you’re stuck in learning mode (and how to spot it)

✔️ How to build real confidence through action not just knowledge

✔️ Practical steps to move forward when you feel overwhelmed or unsure

🔗 Links mentioned:

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Why “Just Figuring It Out” Isn’t a Business Strategy

Tue, 13 May 2025 06:00:00 +1000

If you’ve been trying to "figure it all out" by yourself - piecing together freebies, podcasts, and second-hand advice, this episode is your reminder that guessing your way forward isn't a real strategy. In this solo episode, I break down why staying stuck in DIY mode leads to overwhelm and slow growth and what to focus on instead to create real, sustainable momentum in your VA business.

✨ In this episode, we dive into:

✔️ Why “figuring it out” keeps VAs stuck in overwhelm

✔️ The signs you’re running your business without a real strategy

✔️ Why free content is great but not enough for real growth

✔️ Five areas to focus on if you want to shift from survival mode to CEO energy

🔗 Links mentioned:

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

8 Lessons in 8 Years of Business

Tue, 06 May 2025 06:00:00 +1000

In this milestone episode, I reflect on 8 years of building a freedom-based business and the biggest lessons I’ve learned along the way. From mindset shifts to sustainable growth strategies, this episode is packed with real talk, hard-earned advice, and encouragement for anyone building a business on their terms.

✨ In this episode, we dive into:

✔️ Why fear is part of the process and how to move through it anyway

✔️ How staying in your own lane protects your business (and your peace)

✔️ Why discipline matters more than bursts of motivation

✔️ The hard truths about fast growth vs. sustainable success

✔️ How tracking your numbers changes the way you lead

✔️ The reminder to stop obsessing over the end goal and enjoy the journey

🔗 Links mentioned:

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Stacey’s Journey to Building a Business with Boundaries, Confidence & Clarity

Tue, 29 Apr 2025 06:00:00 +1000

In this episode of Virtually Free, I’m joined by the amazing Stacey Morthorpe - founder of Virtual Beauty Solutions, social media manager for beauty professionals, and a long-term client inside my coaching programs.

Stacey started out as a VA after 16 years in the beauty industry and has since grown a business that supports her lifestyle and personal commitments

We dive into the real shifts she made to go from an overwhelmed VA to visible and in-demand (with boundaries, structure and offers that reflect her zone of genius)

This is a must-listen if you're:

Just getting started and wondering where to begin
Feeling stuck in the cycle of saying yes to everything
Ready to shift out of freelancer energy and into CEO leadership

In this episode, we cover:

What Stacey’s business looked like before she joined coaching
Her shift into packaged offers and what made it finally click
How she pushed through visibility fears and started showing up online
The mindset shifts that helped her stop overthinking and start leading
Her biggest wins and how her business feels and looks now
Advice she’d give to someone just a few steps behind her

Want to start your own VA business but not sure where to begin?

Download the VA Starter Kit — my free eGuide breaking down the exact steps to set up your VA business from scratch.

You can download it here https://www.ashleethomas.site/f/va-starter-kit-copy

Enjoyed this episode?

Take a screenshot, share it to your Instagram Stories and tag us:

@ashleethomas__ + @virtualbeautysolutions

We’d love to hear what resonated most!

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Making Decisions Like a Business Owner

Tue, 22 Apr 2025 06:00:00 +1000

Welcome back to Virtually Free! This is Episode 6 and we’re getting real about decision fatigue, second-guessing and stepping into your CEO era.

If you’re constantly tweaking Canva templates, avoiding client convos, or saying yes just to “keep the peace,” it’s time to shift.

Because being a business owner isn’t about hitting six figures, it’s about how you lead.

This episode is your permission slip to stop overthinking and start making confident, aligned decisions that support your long-term vision.

🔍 In this episode we dive into:

How to know if you’re stuck in a freelancer mindset
The mindset shift that unlocks long-term growth
What it actually looks like to make decisions like a CEO
How to use data, feedback, and values to guide your next move
Small but powerful habits to build decision-making confidence

🔗 Links:

Apply for Expansion Mastermind: https://www.ashleethomas.site/courses/vaemastermind

Explore coaching & offers: www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Setting Boundaries: How to get clients to respect your time

Tue, 15 Apr 2025 06:00:00 +1000

Welcome back to Virtually Free! You’re listening to Episode 5.

Last week we talked about business structure - and one key piece we touched on was communication and boundaries. Today, we’re diving deeper.

If you’ve ever felt like a full-time help desk, replying to clients at all hours, feeling guilty for logging off, or always available but constantly drained… this episode is for you.

Because boundaries don’t just protect your peace — they help you grow.

Clients don’t know your expectations unless you clearly set them. And if you’re not leading with clarity, they’ll fill in the blanks (and not usually in your favour).

🔍 In this episode we dive into:

Signs your boundaries aren’t serving you
Communication platforms + hours that work for you
Setting realistic turnaround times and scope boundaries
How to protect your actual life — without apology
Why boundaries are a CEO move (not a red flag)

🔗 Links:

Apply for Expansion Mastermind: https://www.ashleethomas.site/courses/vaemastermind

Explore coaching & offers: www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Structure Equals Scalability: 5 Systems Every VA Needs

Tue, 08 Apr 2025 06:00:00 +1000

If you’ve been building your VA business on vibes, this episode is your nudge to build something stronger.

In this solo episode, I’m breaking down the 5 essential areas of business structure every virtual assistant needs - whether you’re just starting out or fully booked and flustered.

Because sustainable growth doesn’t happen by accident. It happens when your business has structure, boundaries, and space to breathe.

In this episode we dive into:

Why structure is the secret to scaling (and what happens when you skip it)
The 5 business systems I help every VA get clear on
Simple, actionable ideas to streamline your week, your offers, and your sanity

Links:

Find out more and apply for Expansion Mastermind - https://www.ashleethomas.site/courses/vaemastermind

Learn more about my coaching + offers - www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

The Pricing Trap: How to Charge More Without Losing Clients

Tue, 01 Apr 2025 11:30:00 +1000

Welcome back to Virtually Free with Ashlee! In this episode, we’re tackling one of the biggest mindset and strategy blocks for virtual assistants and service providers: pricing.

If you’ve ever felt stuck charging low rates because you're afraid clients will leave, you're not alone and this episode is going to shift that.

I’m breaking down why so many VAs stay underpaid and overworked, and I’ll walk you through exactly how to raise your rates with confidence without scaring off dream clients.

In this episode I dive into:

The 3 most common reasons VAs stay stuck undercharging
How to confidently shift your pricing mindset and step into your worth
Real examples of how my clients have raised their rates and attracted better clients
What to say to existing clients when you raise your rates
How to package your services to highlight value not hours
What to do when clients push back (and why it’s actually a good thing)

Links:

Find out more and apply for Expansion Mastermind - https://www.ashleethomas.site/courses/vaemastermind

Learn more about my coaching + offers - www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

How to Find Clients At Any Stage

Tue, 01 Apr 2025 06:00:00 +1000

Struggling to find clients? This episode breaks down practical strategies for VAs and service providers to attract aligned clients at any stage of business.

One of the biggest challenges I see VAs and online service providers face—whether you're just starting out or scaling—is finding consistent, aligned clients. And let's be real—without clients, you don’t have a business.

In this solo episode, I’m sharing practical, proven strategies my clients are using right now to book out their services—many of which have nothing to do with Instagram.

Whether you're brand new and feeling unsure where to begin, or you've hit a plateau and want to attract better clients, this episode is full of real-world strategies to help you get visible, build relationships, and land dream projects.

In this episode I dive into:

How to use Facebook groups the right way to build authority and land clients
Why your personal network could be your most overlooked (and profitable) lead source
Simple online and offline networking moves that actually work
The power of referrals and how to create a client experience that fuels them
Bonus tips to help you stand out, get noticed, and land more premium clients

Links:

Find out more and apply for Expansion Mastermind - https://www.ashleethomas.site/courses/vaemastermind

● Learn more about my coaching + offers - www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

My Journey to True Freedom (And How You Can Get There Too)

Tue, 01 Apr 2025 06:00:00 +1000

How I built a profitable, flexible business as a VA and coach without hustle or long hours and how you can too.

Welcome to the very first episode of Virtually Free with Ashlee!

In this solo episode, I’m taking you behind the scenes of how I went from resume writer to virtual assistant to business coach - building a profitable, flexible business that works for me, not the other way around.

If you're ready to ditch hustle culture, get clear on your business model, and create more freedom in your day-to-day, this one is for you.

Whether you’re just starting out or feeling stuck at a plateau, this episode will help you see what's possible when you design your business intentionally, based on your goals, values, and season of life.

In this episode I dive into:

How I started my business in 2017 with an 8-week-old baby and no big plans to grow
Why I never followed the hustle path (and what I focused on instead)
How I scaled from 1:1 services into premium, value-based offers
The key mindset and strategy shifts that created freedom in my business
3 practical shifts you can start making today to create a business that supports your lifestyle

Links:

Find out more and apply for Expansion Mastermind - https://www.ashleethomas.site/courses/vaemastermind

Learn more about my coaching + offers - www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

New episodes released weekly. Subscribe wherever you listen to podcasts!

Virtually Free with Ashlee

Mon, 31 Mar 2025 06:00:00 +1000

Welcome to Virtually Free with Ashlee. Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.

New episodes released weekly. Subscribe wherever you listen to podcasts!

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia