Virtual Summit Success

Leveraging Summit Host Testimonials with Jordan Aspen

Jenn — Tue, 03 May 2022 10:00:00 -0500

Don't just say bye to a host after speaking at their summit! Jordan is sharing her revolutionary method for getting stand-out testimonials from the summit hosts you work with so you can book even more amazing summit speaking opportunities. This could help you get in-person speaking engagements, too, so don't miss this one!

Get Jordan's worksheet

Boost your summit speaking strategy even more with all the other amazing Sell With a Summit: Speaker Edition presentations! Go to sellwithasummit.com/speakeredition to get access to all of the sessions

Learn more about Jordan at https://civanpro.com

The Email Strategy for Post-Summit Speaking Success with Sharice Enis

Jenn — Tue, 26 Apr 2022 10:00:00 -0500

Want to make the most of your new email subscribers after speaking at a summit? Sharice is sharing her best strategies for optimizing your email system for post-summit speaking success! This could be a gamechanger for your funnel and business growth overall.

Get Sharice's Sales Funnel Secrets Playbook!

Sharice laid out the exact sales funnel system - complete with graphics - in her Sell With a Summit: Speaker Edition presentation, so get access to that full session and all the rest of the fantastic presentations at sellwithasummit.com/speakeredition

Learn more about Sharice at https://www.shariceandco.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

If you want to learn more about summit speaking strategies and how you can use it to grow your business, jump over to virtualsummitspeaking.com. I put together a free audio training that you can take on the go in your regular podcast player!

Speaker Audio Training

Achieving Post-Summit Success with PR with Dr. Tiffany Eurich

Jenn — Tue, 19 Apr 2022 10:00:00 -0500

It may not seem like you can extend your virtual summit speaking experience into the real world very easily, but you might be surprised! If you're looking to make a bigger impact through your summit speaking, then get ready, because in this episode, we're talking about leveraging PR to boost your post-summit success.

Get Tiffany's press kit resource!

Tiffany shared so many more gems in her full session, so get the rest of her session, along with all the other amazing Sell With a Summit: Speaker Edition presentations at sellwithasummit.com/speakeredition

Learn more about Tiffany at https://www.tiffanyeurich.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Build Your Legacy On (Virtual) Stages with Jasmin Haley

Jenn — Tue, 05 Apr 2022 10:00:00 -0500

You're listening to a snippet from a Sell With a Summit: Speaker Edition presentation. Jasmin is sharing her strategies and experiences to build your legacy on stage. You will not want to miss this one - Jasmin is a top-notch speaker and you will want to learn from her!

Get Jasmin's Profitable Speaker Roadmap!

I told you you'd love Jasmin! She shared even more gold in her full presentation, including her confidence, curate, create framework, so get the rest of her session, along with all the other amazing Sell With a Summit: Speaker Edition presentations at sellwithasummit.com/speakeredition

Learn more about Jasmin at https://www.jasminhaley.com

Make Every Speaking Event Profitable with Chris Hines

Jenn — Fri, 01 Apr 2022 10:00:00 -0500

Want to make sales when speaking at summits? Chris is sharing the strategy he's used to make consistent sales at the online events he's spoken at over the past couple years. He wants you to be able to replicate his success!

Learn more about Christ at https://www.TheCoachChris.com

Want Chris's full session, along with all the other fantastic presentations from Sell With a Summit: Speaker Edition? Just go to https://sellwithasummit.com/speakeredition/ and get access to them for free!

Beating Imposter Syndrome with Faith Rumer

Jenn — Tue, 22 Mar 2022 10:00:00 -0500

IMPOSTER SYNDROME. I've felt it, you've felt it, but we can work past it to take on our summit speaking - and our business in general - with confidence. Faith is sharing her simple strategy to overcome imposter syndrome so you can show up with confidence in your business and life so you can make a bigger impact and difference in the world!

Get access to Faith's free masterclass

If you want access to the full session, where Faith shares more about imposter syndrome and how to recognize it in yourself, go to sellwithasummit.com/speakeredition/ and you'll be able to watch Faith's full session, along with all the other amazing Sell With a Summit: Speaker Edition sessions for free. I'd also love to know your biggest takeaway from this episode and how it's going to change how you approach imposter syndrome, so leave us a review and let me and Faith know what your next action step is going to be. I can't wait to hear from you!

Learn more about Faith at https://www.RaisingYourImpact.com/ and https://www.faithrumerspeaker.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

One of the Most Fun Ways to Grow Your Business

Jenn — Thu, 17 Mar 2022 10:00:00 -0500

Struggling to grow your business? If you've been considering starting a podcast, now's the time to do it! When you host a podcast AND a summit, these two platforms build on each other over and over again, giving you the opportunity to grow your audience AND your business with each new iteration.

If you want to learn more about how to start a podcast and how a podcast can work together with a summit, join me and Danny Ozment from Emerald City Productions (and a speaker on Sell With a Summit: Podcaster Edition!) on March 21st at 9 am Pacific/noon Eastern. We'll be sharing our biggest tips for summit hosts who are considering starting a podcast and we have time set aside for Q&A too! I'd love to see you there, so RSVP to save your seat at http://share.virtualsummitsearch.com/podcastSummitWebinar

Mentioned in this episode:

Evergreen Summit Audio Training

If you're ready to host a summit or have already hosted one and want to get more out of the months of work you put into your summit, jump over to evergreensummits.com. I put together a free audio training that you can take on the go in your regular podcast player!

Evergreen Summit Audio Training

Grow Your Network through Summit Speaking with Steph Wharton

Jenn — Tue, 15 Mar 2022 10:00:00 -0500

Making connections is one of my favorite things about speaking in summits! You get the opportunity to connect not only with the host, but also the other speakers and the attendees. It can sometimes be hard to figure out how to make the right connections, though, so I invited Steph to share her strategies for making connections at summits and you're getting a sneak peek of her Sell With a Summit: Speaker Edition session today. Those connections can go a long way in your business, so let's get started!

Get Steph's resource for making connections at summits

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to the rest of Steph's session - and more! - so you can up your summit speaking success at https://sellwithasummit.com/speakeredition/

Learn more about Steph at https://stephwharton.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Top Tips for Summits + Podcasting

Jenn — Fri, 11 Mar 2022 10:00:00 -0500

Podcasting is a perfect partner in crime (but I mean, not real crime) with virtual summits. They both build on each other to help you grow your audience, establish trust and relationships with them, and ultimately make sales that benefit your audience. If you've hosted a summit or are thinking about hosting one, now's the time to start a podcast!

Listen in to get some of the top tips that speakers from Sell With a Summit: Podcaster Edition want you to know about summits + podcasts.

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Summit Speaker-Affiliate Success with Dama Jue

Jenn — Tue, 08 Mar 2022 10:00:00 -0500

"It's not like I ever make money from speaking at summits." Have you ever found yourself saying that? I have heard it from speaker after speaker over the years, and I'm here to tell you: it's not true!

If you do it right, you CAN make money from summits as an affiliate, among other options. With this snippet from her Sell With a Summit: Speaker Edition session, Dama's here sharing some of her strategies for how to succeed as a speaker-affiliate, and it may just change the game for you.

Get Dama's Buzz Builders!

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to the rest of Dama's session - and more! - so you can up your summit speaking success at https://sellwithasummit.com/speakeredition/

Learn more about Dama at https://detailstodama.com/

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Podcasting and Summits

Jenn — Fri, 04 Mar 2022 10:00:00 -0500

In case you haven't heard, podcasts and summits are a perfect pair, whether you're a host or a speaker. There's so many ways that you can work summits and podcasting together! I'm sharing one of the biggest benefits of pairing your summit hosting or speaking with your own podcast. What do you think of summits + podcasting? I'd love to hear from you, so shoot me a DM on Instagram @virtualsummitsearch!

Want to learn about VIP Days and how you can use them alongside your summit speaking strategy? Join me at the Done in a Day Virtual Conference March 7-8! We'll be talking about how to build a winning VIP Day AND how to market and sell your VIP Days. On March 9, I'll also be hosting an after-party session to help you craft your signature talk to sell more VIP Days.

Bonus: You'll get $10 off the regular ticket price when you use my affiliate link - DID Conference Mar '22

See you there!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Get Out of the Uncanny Valley with Paul Aspen

Jenn — Tue, 01 Mar 2022 10:00:00 -0500

Swipe copy is one of the things that so many summit speakers pass over because they aren't quite sure how to best use it, so I asked Paul to share how they customize swipe copy over at Civilized Animal Productions. They've just about got it down to a science, so don't miss this, because it could change your summit speaking results!

Get out of the Uncanny Valley!

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to the rest of Paul's session - and more! - so you can up your summit speaking game at https://sellwithasummit.com/speakeredition/

Learn more about Paul at https://civanpro.com

Bonus: You'll get $10 off the regular ticket price when you use my affiliate link - DID Conference Mar '22

See you there!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Why VIP Days + Summits = Business Wins

Jenn — Fri, 25 Feb 2022 10:00:00 -0500

VIP Days and virtual summits are the perfect partners. Whether you're hosting a virtual summit or you're a summit speaker with a speaking engagement coming up, it may be time to consider offering a VIP Day to those summit attendees who are ready for the next step.

If you don't know what a VIP Day is, we're covering that in this episode. We'll also chat about how VIP Days can help you find more time and meet your revenue goals at the same time.

Want to learn more about VIP Days and how you can use them alongside your summit strategy? Join me at the Done in a Day Virtual Conference March 7-8! We'll be talking about how to build a winning VIP Day AND how to market and sell your VIP Days. On March 9, I'll also be hosting an after-party session to help you craft your signature talk to sell more VIP Days.

Bonus: You'll get $10 off the regular ticket price when you use my link - DID Conference Mar '22

See you there!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Owning Your "Red Carpet" Spark with Erin Brown

Jenn — Tue, 22 Feb 2022 10:00:00 -0500

Whether you're a deer in headlights or a natural on camera, it can sometimes be hard to find your own 'red carpet' spark. Erin Brown from Hot Red Carpet is sharing her strategies for stepping into your red carpet confidence so that you can shine on the summit (virtual) stage!

Get Erin's top 5 tips for red carpet confidence!

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to Erin's (hilarious) full presentation - and more! - at https://sellwithasummit.com/speakeredition/

Learn more about Erin at https://www.hotredcarpet.com/

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Creative Ways to Promote High-Ticket Offers at Summits

Jenn — Fri, 18 Feb 2022 10:00:00 -0500

Want to make more sales at virtual summits? I'm sharing my favorite creative ways to promote your high-ticket offers when you speak at summits!

Bonus: You'll get $10 off the regular ticket price when you use my link - DID Conference Mar '22

See you there!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Easily Create Amazing Summit Video Presentations with Holly Gillen

Jenn — Tue, 15 Feb 2022 10:00:00 -0500

Creating stand-out summit presentation videos doesn't have to be hard. Holly's breaking down simple steps to make your next summit presentation amazing!

Grab the Get Started Video Block Party!

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to Holly's full presentation - and more! - at https://sellwithasummit.com/speakeredition/

Learn more about Holly at https://www.hollygstudios.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Summits Build High-Ticket Referral Networks

Jenn — Fri, 11 Feb 2022 10:00:00 -0500

You can sell more than just a $47 course or an all-access pass at virtual summits. Take your summit strategy to the next level by making high-ticket sales through hosting or speaking at virtual summits!

One of the best ways to do this long-term is to utilize summits to build a referral network for your high-ticket offers. Summit speakers can be your perfect referral partners, whether you're a speaker or a host, since they have similar audiences to yours and often offer complimentary services or products.

Today, we're going to talk about how to cultivate a high-ticket referral network through virtual summits. Let's jump in!

Bonus: You'll get $10 off the regular ticket price when you use my link - DID Conference Mar '22

See you there!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Deliver an Impactful Presentation in 20 Minutes or Less with Jessica Rasdall

Jenn — Tue, 08 Feb 2022 10:00:00 -0500

Cutting down your summit presentation to a 'mere' 20 minutes can feel daunting! Jessica Rasdall breaks it down so that it feels (and is) reasonable and doable - AND doesn't dilute your message. This is an episode you don't want to miss!

Take the quiz at http://howtostartspeaking.com/

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to Jessica's full presentation - and more! - with all the steps to a powerful presentation at https://sellwithasummit.com/speakeredition/

Learn more about Jess at https://thepublicspeakingstrategist.com/

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Using Summits to Reduce Client Days

Jenn — Fri, 04 Feb 2022 10:00:00 -0500

Want more space in your calendar, even if you're planning a summit or speaking at a lot of back-to-back summits? Tired of wrangling clients all day or not getting the right clients? It's time to talk about using virtual summits to reduce the number of days you have to work 1:1 with clients!

Learn more about evergreen summits at https://evergreensummits.com/ and virtual summit speaking at http://virtualsummitspeaking.com/

Bonus: You'll get $10 off the regular ticket price when you use my link - DID Conference Mar '22

See you there!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Talk About Your Offers without Sounding Like a Used Car Salesman

Jenn — Tue, 01 Feb 2022 10:00:00 -0500

It can feel gross or sleazy to talk about your products or services when you're speaking at a summit. There are ways to do it that actually serve your audience AND make you feel good too! In this episode, we're exploring some of the ways to do that so you can make real sales when you speak at summits.

Learn more about booking more summits and making more sales at https://sellwithasummit.com/speakeredition/

Ready to create your summit speaking strategy? Go to https://virtualsummitspeaking.com!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

What Do You Want Your Summit to be Known For? with Ashlee Sang

Jenn — Fri, 28 Jan 2022 10:00:00 -0500

In this bonus episode, we're taking a break from Sell With a Summit: Speaker Edition snippets to talk about how to use your brand messaging to make summit decisions easier! Hosting a summit or even speaking at a summit can require a lot of decisions, right? Ashlee's sharing her strategies for creating brand messaging guidelines that will help you make those decisions with a lot less heartache (and headache).

Get Ashlee's workbook at ashleesang.com/standout

Connect with Ashlee on Instagram @ashleesangconsulting and on LinkedIn

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Craft Your Perfect Summit Presentation

Jenn — Tue, 25 Jan 2022 10:00:00 -0500

It can be hard to create a summit presentation that conveys the right information but also promotes your products or services but ALSO doesn't do it in a way that comes across as pushy AND that makes sense. Deep breath! Lucas is sharing strategies to craft your perfect summit presentation so you can choose the one that works best for YOU.

Want to book more summits and make more sales from them (without feeling slimy)? Get all the details about summit speaking at https://sellwithasummit.com/speakeredition/

Learn more about Lucas at https://scintilla.studio/monster

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Choosing the Right Summits with Elli Runkles

Jenn — Tue, 18 Jan 2022 10:00:00 -0500

Got invited to speak at a summit, but you're not sure if it's the right fit? Elli is sharing her strategies for choosing summits that align with you and your values. Don't get stuck speaking at a summit that makes you feel gross! Learn Elli's techniques and love the summits you speak at.

Get Elli's journaling prompts at https://www.supportedceo.com/summitprompts

Want to book more summits and make more sales from them (without feeling slimy)? Get all the details about summit speaking at https://sellwithasummit.com/speakeredition/

Learn more about Elli at https://supportedceo.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Get Invited Back to Summits with LaKisha Mosley

Jenn — Tue, 11 Jan 2022 10:00:00 -0500

It can be hard enough to get invited to speak at a summit in the first place, but getting invited back and referred to the host's friends makes it a WHOLE lot easier! Today, I'm talking with LaKisha Mosley, an event producer (both virtually and in-person) with years of experience, to discover what it really takes to get invited back to the best summits.

Hint: It's not as hard as you may think.

Thinking about hosting your OWN summit? Get LaKisha's virtual event planning resource: https://bit.ly/veplanpkg-

Learn more about using summit speaking to grow your business at https://sellwithasummit.com/speakeredition/

Learn more about LaKisha at http://www.lakishamosley.com/

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Book More Summit Speaking Engagements

Jenn — Tue, 04 Jan 2022 10:00:00 -0500

Want to book more summits? It's notoriously hard to get booked for summit speaking engagements when you don't previously know the host. Today I'm sharing my secrets for getting booked for more summits so you can make more sales and create more impact!

Learn more about booking more summits and making more sales at https://sellwithasummit.com/speakeredition/

Ready to create your summit speaking strategy? Go to https://virtualsummitspeaking.com!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Have Fun with Legal for Summit Speaking with Joey Vitale

Jenn — Tue, 28 Dec 2021 10:00:00 -0500

In this snippet from Sell With a Summit: Speaker Edition, Joey's showing you how to make sure your summit presentation (and business!) are in the Peaceful Zone of legal protection - without making you snore! Join us for this fun episode about legal (yes, I used 'fun' and 'legal' in the same sentence!) and make sure that you're not putting yourself in a vulnerable place with your summit presentation.

Get Joey's free masterclass: https://joeycvitale.lpages.co/masterclass/

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to Joey's full presentation - and more! - at https://sellwithasummit.com/speakeredition/

Learn more about Joey at https://www.joeycvitale.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Thought Leadership through Summit Speaking with Carol Cox

Jenn — Mon, 20 Dec 2021 12:00:00 -0500

Thought leadership is NOT the same thing as being an influencer or expert. Did you know that? I didn't! At least, not until I heard Carol explain the differences on this episode. If you want to build your thought leadership through summit speaking (or speaking in general), this episode is for YOU.

Get Carol's guide: https://www.speakingyourbrand.com/workbook/

Want to learn more about growing your business through summit speaking? Get access to the full presentations from Sell With a Summit: Speaker Edition and start building YOUR summit speaking strategy!

Learn more about Carol and Speaking Your Brand at https://www.speakingyourbrand.com/

Mentioned in this episode:

Summit Speaker Strategy Audio Training

Speaker Audio Training

Get Comfortable Interviewing with Laura Kebart

Jenn — Sat, 31 Jul 2021 11:00:00 -0500

Whether you've done a million interviews or you're gearing up for your first podcast or summit guest, interviews can be scary. If you want to feel confident and prepared for your next podcast or summit interview, then get ready to learn all the strategies you need to host exceptional podcast and summit interviews.

The most important thing you can do is make your interview guest comfortable. After all, if they're comfortable, you've got a better shot at being comfortable too! Having a bank of questions to refer to if you need them can also give you peace of mind throughout the interviews. Remember that it's okay to steer the conversation back
on track when necessary, too!

Get Laura's Question Bank: https://www.laurakebartcopy.com/sell-with-a-summit-freebie/

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Laura at www.LauraKebartCopy.com

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

The Right Way to Speak - and When to Speech Wrong

Jenn — Sat, 24 Jul 2021 11:00:00 -0500

If you're in online business, you've probably spent a long time listening to the sound of your own voice through podcasts or live video. You probably have an itemized list of the things that you don't like about it. You want to do it right. You want to be convincing. You want to keep your listener's attention. You want to spend less time editing your podcast and less time, by extension, listening to the sound of your own voice. You'll learn about some of the five rules that you need to follow as a public speaker - and when you need to break them.

But in order to break the rules, you need to know how to speak well. Just remember that sometimes you also need to Speech Good (aka speak 'wrong') in order to maintain an authentic, human connection with your audience and get your point across most effectively.

Get Lucas's Speaker Self-Evaluation Ballot: http://virtualsummitsearch.com/lucas-ballot/

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Summit Visibility Planning with Michelle Lewis

Jenn — Sat, 17 Jul 2021 11:00:00 -0500

Can you use your summit to boost your business or podcast's visibility? Absolutely! If you're ready to get even more out of your summit hosting experience, then get ready to find out the best ways to utilize your summit in your visibility strategy.

While visibility and publicity are different, they do work in tandem - just like podcasts and summits! Building both into your visibility plan will empower you to do even more with both your podcast and your summit and get even bigger results.

Get Michelle's video training: https://www.visibilityvixen.com/plan

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Michelle at http://visibilityvixen.com

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Summit Email Marketing with Kate Doster

Jenn | Virtual Summit Search — Sat, 10 Jul 2021 11:00:00 -0500

Are you worried about how you'll get your summit attendees to stick around and turn into raving fans? Do you want to wow your new audience without sounding like a spammer face? If your answer is yes, then it's time to learn how to get your audience to open their hearts - and wallets - to you without being gross and spammy.

Emailing your summit subscribers doesn't have to be a chore and you don't have to be constantly selling to them. Changing your mindset will also change how you come across to your listeners via email, so make sure you work on that before starting your emails. Step around those common mistakes that we outlined, too, and you'll be well on your way to a healthy email list relationship!

Get Kate's 2 Years of Email Ideas: https://katedoster.lpages.co/2-years-ideas-new-2023/

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Kate at www.katedoster.com

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Social Media + Summits with Andréa Jones

Jenn | Virtual Summit Search — Fri, 02 Jul 2021 10:00:00 -0500

Social media is such a powerful way to market our podcasts and summits. Oftentimes, though, summit hosts naturally get excited about the amazing thing that they’ve created and forget that about the marketing side of things.

I know that social media can feel daunting and time-consuming, but by using Andréa's simple strategies, you can conquer it! By figuring out your pillar social media content, finding ways to repurpose your content, and mastering the ABC's, you can make social media fun again. Listen in to get her amazing strategies for social media and your summit.

Get Andréa's Social Media Rockstar Framework Mini-Course: https://onlinedrea.com/free

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Andréa at https://onlinedrea.com

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Creating Your Post-Summit Offer with Nicole Batey

Jenn | Virtual Summit Search — Tue, 15 Jun 2021 10:00:00 -0500

Today, you'll hear from Nicole Batey from Fempreneur Online about creating a post-summit offer that slaps. She's a virtual summit producer, so she knows her stuff! If you're struggling with how to marry your podcast and summit, or just how to create a great post-summit offer, this episode is for YOU.

Get Nicole's Summit Launch Checklist: http://fempreneuronline.com/summit-launch-checklist

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Nicole at https://fempreneuronline.com

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Customer Journey + Summits with Desola Davis

Jenn | Virtual Summit Search — Tue, 08 Jun 2021 13:00:00 -0500

Desola and I are talking about the customer journey and how powerful summits are to move your leads along the journey! If you've struggled to get people to trust you enough to buy, especially without feeling gross about it, this is the episode for you. Desola is all about genuine engagement along the customer journey and she's a pro at how the customer journey works with summits. . . and she's sharing her wisdom with you!

Get Desola's Customer Journey Roadmap: https://desoladavis.com/roadmap

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Desola at https://www.desoladavis.com

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Summit & Podcast Synergy with Krista Miller

Jenn | Virtual Summit Search — Tue, 01 Jun 2021 13:00:00 -0500

Krista and I are talking about how to get started with a summit, the things Krista sees that trip up would-be summit hosts, how to run a non-B2B (business-to-business) summit, and different ways to monetize a summit. You won't want to miss this one!

Sign up for Krista's FREE masterclass on the 3-Part Framework to Triple Your Monthly Revenue with a Summit (while building your list for free)

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Krista at https://www.summitinabox.co/

(Note: Some links in these show notes are affiliate links.)

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Making Time for Your Summit & Podcast with Danny Ozment

Jenn | Virtual Summit Search — Tue, 25 May 2021 13:00:00 -0500

Summits do take time to put together and host, but you can still do it while hosting a podcast! Danny from Emerald City Productions is back to share a quick tip on how to save time by hosting a summit while also hosting a podcast!

If you want to learn more about Danny, go to https://emeraldcitypro.com/

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Creating Your Golidlocks Summit Theme

Jenn | Virtual Summit Search — Tue, 18 May 2021 14:00:00 -0500

Choosing the right summit theme is crucial for virtual summit success. I'm going to walk you through my framework for choosing the summit theme that's not too hot, not too cold, but juuuuust right for you and your summit audience!

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Identifying Your Ideal Listener/Attendee with Mary Chan

Jenn | Virtual Summit Search — Tue, 11 May 2021 10:00:00 -0500

Identifying your ideal listener is extremely important when it comes to building a connection with your audience. Fostering relationships with your podcast or summit audience can help you go from just a podcaster or virtual summit host to having a following who know, love, and trust you.

Having that ideal listener (or summit attendee) not only will give you the pathway and guidance to what your content is going to be like, but it will also give you a pathway to the overall show, the overall outlook of your podcast.

Get Mary's keys to amplify your voice!

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Mary at Organized Sound Productions

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Launching Your Podcast to a Bigger Audience with Nicole Batey

Jenn | Virtual Summit Search — Mon, 26 Apr 2021 15:15:00 -0500

You don't have to launch your podcast to crickets. Today, we're exploring strategies to launch your podcast to a bigger audience PLUS how to leverage your virtual summit to make an even bigger impact through your podcast.

Nicole is a virtual summit strategist and producer at Fempreneur Online and she's sharing her expertise to help YOU make the most of your podcast and virtual summit.

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

4 Keys to a Money-Making Virtual Summit for Podcasters with Krista Miller

Jenn | Virtual Summit Search — Mon, 12 Apr 2021 10:00:00 -0500

If you want to host an engaging summit that leads to both
immediate income right away - which is a great way to monetize
your podcast - but also revenue down the road, as it leads into other
offerings that you have, keep reading!
There are four keys to a money-making virtual summit and if you get
these four keys right, you will have what you need to host a summit
that makes a ton of money while being an incredible resource for
your audience

If you get these four keys right, your summit can be a smash hit with
your podcast listeners - and your bank account! Make sure to take
the time to choose the right audience segment, settle on a topic that
will provide a transformation to your attendees, bring on the right
speakers, and pick a price point for your all-access pass that works
for you AND your audience.

Sign up for Krista's FREE masterclass on the 3-Part Framework to Triple Your Monthly Revenue with a Summit (while building your list for free)

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Learn more about Krista at https://www.summitinabox.co/

(Note: Some links in these show notes are affiliate links.)

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Podcasts Build Successful Summits with Danny Ozment

Jenn — Mon, 05 Apr 2021 10:00:00 -0500

There is an intimacy level between podcast listeners and the podcast host that makes so many things possible.
Rather than thinking of podcasts as content marketing, think of them as referral marketing on a grand scale. If you ask most business owners, they will say that most of their business comes from referrals. Because you're creating a level of trust with your listener, because you're creating friendships with your listeners - even if
they're one way - you're essentially referring yourself to your listeners and they'll come back to you as if a friend referred them to you, so they are referral marketing on a grand scale.

Because podcasts build such a loyal and engaged audience, summits are the perfect way to take that to the next level. Not only can they help you grow your audience with new listeners, but they can also deepen the relationships with your current listeners, give you more content, AND even make you money at the same time!

If you want to learn more about Danny, go to https://emeraldcitypro.com/

Want to learn more about selling with a summit as a podcaster? Go to http://sellwithasummit.com/podcaster/ to join in and learn from even more podcasting and summit experts!

Mentioned in this episode:

Evergreen Summit Audio Training

Evergreen Summit Audio Training

Borrow Audiences for Your Course Launch

Jenn | Virtual Summit Search — Mon, 07 Sep 2020 20:00:00 -0500

Have you ever wished that you could maybe just borrow somebody else's audience and bring them into your course launch? I mean, we've probably all looked at someone else's audience and thought, "man they're perfect. They're exactly the kind of people who need my course and they're over there and I don't know how to get in front of them without being weird and feeling like I'm stealing them." And you just aren't quite sure how to organically and naturally, and in a good way, bring them into your own audience.

Well, I've got a way that you can do that. So virtual summits are kind of the perfect way to borrow someone else's audience, because you're not just borrowing someone else's audience, you're also helping that person whose audience it is build their authority as well. And you're introducing them to new audiences too, which is always a bonus for everybody.

So virtual summits are the way that I like to do that without being sleazy and you can borrow my tactic - you can totally swipe that - 'cause you can go invite people who might not otherwise be interested in partnering with you to be part of a virtual summit and you'll be surprised at how many people say yes. Virtual summits are fun, they're a really great way to network with other speakers and the attendees, and people like being part of them a lot of the time, if they're done well. We've probably all seen summits that are not done very well, they feel sleazy. Well, let's move away from that.

You can be part of the movement to make virtual summits great, make them feel more like an actual in-person conference, something people want to attend. And by doing that, you'll be able to network with people who you really genuinely may never have been able to network with otherwise because you don't have a reason to approach them and give them a really good reason to partner with you.

It also gives you an opportunity to.Build those networking relationships like we talked about, because those are some of the most valuable things that you, as a host, will get out of the summit. Forget about all the money, forget about anything else like that. Networking is one of my favorite things about virtual summits.

I've made some really great friends out of virtual summits by talking to the speakers and just getting to know them and giving them opportunities to interact with each other and with me throughout the summit, because that's really what we all want is we want to be able to get deeper relationships with other people in our industry. And it can be really hard to start those friendships, but sometimes those friendships can get really amazing, they can get deep and genuine and be actual friends, not just business friends. So take advantage of that if you decide to host a virtual summit as part of your course launch.

And you'll also be boosting other people's authority when you invite them to be part of your virtual summit. So yeah, you're borrowing their audience, but they're borrowing other people's audiences too. They're getting in front of audiences that they may never have gotten the chance to be in front of and who knows, maybe they'll make friends with that speaker and they'll get to get in front of that audience again. So it was really a win-win for you and the speakers, because you both get in front of new audiences. They get to be seen as an authority in their field, in their topics because they're in front of these audiences, being presented as a guest expert, as an expert speaker. So you're doing them a service as well, and you're both getting benefits out of it.

And you can also save your marketing budget for your course launch because while you're borrowing these audiences, that's not necessarily the primary thing that you want to do with the summit. I mean, honestly, it's nice. It really does help, but you really want to be building a community, and that includes your speakers, your attendees. And if you're building that community the right way, you really may not need ads very much at all. I know that ads are often something that are touted as the way to do your course launch, and there's all these funnels around them and that's great. And they can be amazing, but if you can do it without having to spend all your money on ads - and honestly you can make money at this instead of spending it - that's a really good bonus.

Because with virtual summits, you can sell access to the replays and the speakers get benefits out of it because you can set them up as affiliates. So they'll get a portion of the proceeds that they sell. So they only get it when they sell it through their link typically - you can do it however you want, but they get a benefit through that. And you get a benefit because the money that you get from that, you could still go put that back into ads. You could go and bring even more people into the summit as those sales start rolling in, increase your ad budget, however you want to do it. And by building that audience that can also build your course sales.

So, if you've ever wanted to borrow somebody else's audience for your course launch, I would highly recommend signing up for your free ticket for the Sell With a Summit: Course Creator Edition. My friend Krista over at Summit in a Box and I have put together this amazing event. We have over 25 speakers who are going to be teaching you at this event. We'll be covering everything from the basics of how to start your own summit and how to integrate your course into it, because that's really important. You want to make sure that your course is the clear next stepping stone after the summit so that it's the natural place for people to go and buy it after the summit is over.

And if you want to sign up for that, go to sellwithasummit.com. I would love to see you inside of that community and get to hang out with you in there and just honestly, just get to watch your course launch and your summit.

If you have any questions, you can always let us know - Krista and I are always happy to talk summits. So I hope I will see you over in the Course Creator Edition of Sell With a Summit!

How to Get Free Marketing for Your Course Launch

Jenn | Virtual Summit Search — Tue, 01 Sep 2020 10:00:00 -0500

If you have ever launched a course before - or honestly, even if you haven't - you've probably know just how much marketing has to go into this. Marketing a course, launch is a lot of work and it can feel overwhelming and frustrating and just downright tiring. And it doesn't have to be that way necessarily.

There's a lot of things that go into a course launch, but there are some things that can make it a lot easier. Video, for one thing, is a really great way to market a course - or really anything! - because video is engaging and it's just plain getting reach right now on social media. And social media is one of the big ways that we market our courses online without paying money, anyway.

So, if you want to get your course launch marketed really well, video is the way to go. But it can be time consuming and maybe you're not comfortable on video and you just don't feel like you have a good setup, or whatever it happens to be that's holding you back. Maybe video doesn't feel like it's the way to go.

And if that's the case, word of mouth can be a really good way to do it, but word of mouth is also hard to get going, especially if you haven't launched your course yet. So maybe this is your first time launching this course, or you have had course launches of this before, but it hasn't gone the way you wanted. Maybe you don't have all the word of mouth going that you want.

So what do you do in that case? If your course hasn't launched, then people don't know to talk about it. And if it has launched and you haven't gotten word of mouth going before... how you do it now? That's probably some of the questions that you've asked yourself; I know I've asked myself that in the past.

But ways that you can actually get people talking about your course before it launches - you can even get people promoting your course before it launches, which is just kind of my blowing, let's be honest. It's so hard to get people to do this in the first place, much less before the course even launches, but I promise it is possible. We'll talk about that in just a second.

Another great way to get your course launch marketing going is to create community - that can get that word of mouth going - but creating community around something that hasn't launched yet? I mean, how do you do that? How do you get people excited and talking about it and engaging with each other and with you before your course launches? I mean, that may not seem like it makes sense.

And course launch marketing can also feel contrived. Aside from everything we've talked about - the video and the word of mouth and the community and all that - let's be real: we've all seen course launches where just feels fake. You can tell it's marketing, you know they just want your money, and it just feels good and gross and like something you never want to do.

So how do you get around all of these problems that come with course launch marketing? I have really, honestly, one simple solution for you that could change your entire approach to course launches. It's virtual summits! And that may sound a little bit weird, but course launches really need all of these things - they need the community, they need excitement. They need to build trust and you need to get people that are willing to buy from you.

So, summits create opportunities to make content as well. So you're going to have videos from you and your speakers, and you can also have content in your Facebook group that you'll create around your summit. So you could be doing live videos. You could be doing audio if you're not comfortable on camera. You could be having your speakers go in and do live video. And you can repurpose all of this live video to help market your summit and your course launch, because your course launch can piggyback off of your summit.

So you run a summit and then after your summit is over, you have all of these new people in your audience who are primed and ready to buy from you. They trust you they're excited, they're ready for something new to build on everything they've learned in the summit and your course is going to be the perfect way for them to do that. So it just makes sense for them to buy the course from you when they're all done with the summit.

Summits are also a really, really great way to get other people talking about your course launch topic - maybe not necessarily your course, but the topic of your course - before it actually launches. So they may not realize it, but they are doing guerilla marketing for you. And it's not sleazy, you're not taking advantage of them because you are giving them value. You're giving them value through your summit - which is totally free most of the time - and so it's just common sense and natural for them to be talking about the summit topic, which happens to also be around your course topic. So it's a really organic and easy way to get people talking about your course before it launches. And before you've actually really talked about it.

Summits also create that community. So the community can help get that word of mouth going. It gets people excited and they're talking about your summit and they're talking about all the things that are learning in your summit. So they're already in an educational mindset there they've been learning from you and your speakers for however many days that your summit is going. Maybe you do an action day as the last day of your summit so they're implementing everything they've learned and they're starting to see results and they're getting excited and they're telling other people about all these results that they're getting, and everybody's just getting psyched up together. And they're building their trust with you because they've been talking with you throughout the summit, they've been seeing your face everywhere and you feel like a friend by then. And people like to help support friends, but they also like to get value. So it just makes sense for them to buy the course, if they're ready for that after the summit is over.

So summits also offer organic talking points for marketing. This is my favorite thing about using summits as part of your marketing plan, is it's totally organic! You're already offering something for free, so you naturally don't feel sleazy talking about it. You're not asking them for money; you're just asking them to give you your email address so that they can get the summit schedule, so they can show up for it.

And that way, you can talk about it and you don't have to feel like you're saying, "Hey, give me money. I know you don't really know me yet but my course is awesome and I know you'll get a lot of value out of it. So you want to give me money, please. Money, please!" And that's weird. Nobody likes to do that. Those are the kind of marketing tactics that we all try to avoid.

So summits give you that way that you can say, "Hey. You want to learn more about this. Come to this summit," and then after the summit's over, you can go, "Hey, wanna learn more about this, 'cause we've been talking about this for three days - five days, however long your summit is - you should jump into the course because I would love to talk to you more about this. I've already seen how much it's affected your business -or your life or whatever your summit is doing - and I would love to see you take that next step to make even more out of this."

And it's a natural next step for them. If you position your course right through a summit, it's the logical place for people to go after that because they want more results. They've started seeing results. They feel like they've been learning from you and from the speakers and they trust you, so why wouldn't they go and check out your course once it's done?

I know summits can feel a little bit overwhelming in and of themselves though. But honestly, they're one of the past marketing tactics, because like I said, it's totally organic. It's free. It builds your audience for free. You don't have to spend a boatload on marketing because that sucks. But you can go and do this in about three months, so probably about the timeframe you'd be allotting to put together your course launch marketing plan anyway, and you can just piggyback off your summit and you can make money at the same time - which who doesn't want that? - Because you're going to be offering your all access pass or whatever else you happen to offer as an upsell from the summit. So the summit is free, but maybe they spend 97 bucks or 197 bucks and get access to the replays after they've expired, the transcripts, maybe your speakers throw in bonuses. You're making money at the same time as you're building the perfect audience for your course launch.

So if you want to learn more about how to build your own summit and build this buzz around your course launch before it's even ready to launch, go ahead and sign up for the free Sell With a Summit: Course Creator Edition. We made this just for you. I teamed up with Krista from Summit in a Box and we put together an amazing summit and yes, it's a summit about summits, but hey, that's what we do.

So you can go ahead and sign up for free. You'll get access to over 25 speakers who are experts in courses and summits. You'll learn everything from the basics to advanced marketing tactics, like using chatbots and funnels and my absolute favorite one, which is custom boxes, which you can use for your summit and your course. My friend Mark Stern is... he's blown my mind so many times with custom boxes, so that's one that you'll really, really want to check out. So go ahead and head over to sellwithasummit.com. Go ahead and sign up for the Course Creator Edition and I would absolutely love to see you in there. I want to see your course launch succeed and virtual summits are a killer way to do that. See you soon.

The Pillars of Launching a Course With a Summit

Jenn | Virtual Summit Search — Mon, 31 Aug 2020 20:00:00 -0500

Okay, so you're ready to launch your course, but how do you get people to actually buy it? I mean, there's so much that goes into a course launch and creating the, as you will know by now. So what is the best way to get people to actually buy?

Well, you need to build excitement, community, and trust. If you can build those pillars, you're in a good place for a killer course launch. But how do you do that? Well, a virtual summit could be exactly what you need! Virtual summits naturally build community around them, which feeds the attendees' excitement, as well as their trust in you. And it can even make you money in the process, before you even launch your course!

If you want to learn more about how to run your own virtual summit for free, you should definitely go and sign up for Sell With a Summit: Course Creator Edition. Krista from Summit in a Box and I are hosting this and it is going to be an amazing event.

You will learn from over 25 speakers about everything from how to do summits, how do you build a community of raving fans, how do you position your course so that it is the logical next step for people who attend the summit, you're going to learn how to market it, how to make even more money out of it by doing ordered bumps and tripwires, and everything you could possibly want.

So definitely sign up for your free ticket to Sell With a Summit: Course Creator Edition and I would love to see you there!

Welcome to Virtual Summit Success

Jenn — Mon, 31 Aug 2020 19:00:00 -0500

Okay, so before we jump into the real meat and potatoes of Virtual Summit Success, I just want to share a little bit about where it came from. So hello, I'm Jenn, I'm the founder of Virtual Summit Search, and that is a place where you can go to list your summits, to be in the virtual summit speaker directory, and to find virtual summits that you want to attend.

We are building resources on there to help virtual summit hosts and speakers and attendees so that virtual summits can become more successful and that we can just have even more, yeah, amazing content out there in the form of virtual summits.

Virtual Summit Search actually came about because my friend, Mariah and I were talking and we kept noting that we would find virtual summits after they'd already started and there were only all access passes available, and we couldn't seem to find virtual summits to speak at because by the time we found out about them, their speaker lineup had already been ironed out and nailed down.

So we wanted a way to help other people find virtual summits before they happen, even if they're not necessarily on any of the speakers lists, and we wanted a way to be able to, so you find virtual summits to speak at and to help virtual summit hosts find speakers, 'cause that's something else that we kept hearing is, "how do I find good speakers who will actually show up and do what they say they will?"

So this was kind of our solution to solve those problems. Mariah had to move on, so I am now the sole founder for this, but I really love it. Virtual summits are something that I love to talk about. There're so many strategies that already exist and that are developing every day. So I'm excited to help you, as a host or a speaker, get more out of the virtual summit experience and just really dive into it and make everything better for you and for your attendees and speakers, if you're a host.

So what we're going to be talking about on Virtual Summit Success is kind of an insider view of the power of summits from both a speaker and a host perspective. So we're going to launch off with some topics around courses because a lot of folks have courses and it's that they want to sell on the back end of a summit, but you're not quite sure how, so I'm going to share a little bit about how you can combine the power of courses and virtual summits to make each one more successful.

And then after that, we will see where we go. And I'm just really excited because there's so many things that we can talk about with this. So I'm excited that you're along for the journey and let's dive in.