The Visionary Files

How She Disrupted Her Industry's Revenue Model (and Built a 7-Figure Business Her Own Way) with Lyrik Fryer

Wed, 15 Oct 2025 06:00:00 -0400

When Lyrik Fryer built WorkPlay Branding, she wasn’t necessarily trying to be disruptive — she just didn’t want to keep living in the adrenaline crash around the revenue model that comes with project-based work. So she did the thing no one else in her industry was doing: she swapped one-off client projects for a high-ticket, yearlong membership model that now meets clients anywhere in the world.

But what looks effortless from the outside was built on systems, spreadsheets, and a ruthless commitment to structure. In this conversation, we get into how she engineered consistency and how she used systems to create freedom and high profit margins. If you’ve ever looked at your calendar and thought, “there has to be a saner way to do this,” you're going to love this conversation.

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What’s inside this episode

Why Lyrik stopped chasing $6K projects — and how it gave her a seven-figure business that also regulated her nervous system
Lyrik's rule and financial threshold that keeps profit margins tight
The #1 thing she swears by for running a thriving business and managing a team
Why she thinks creatives need to stop hiding from numbers — and the straight-shooting pep talk she gives to anyone who does
The trade-off between instant cash and recurring revenue — and why patience paid off
What Lyrik looked at to flip her revenue model then turn it into a global operation

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Connect with Adriane and Visionaries!

Let's be friends on the 'gram – @visionariesonline or @adrianegalea
Connect on Linkedin – with Adriane or Visionaries
Visit us on the web at visionaries.co
Come network with us in The Visionaries Collective

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Lyrik Fryer is the co-founder of WorkPlay Branding, a tech-enabled creative production company redefining how brands scale their visual presence. With a background in PR and advertising, she has led creative campaigns and produced content for major brands and entrepreneurs including Target, Kajabi, Kate Northrup, Selena Soo, Jordan Gill, and Ellen Yin. Through WorkPlay’s signature WorkPlay Method™, she has helped businesses drive six- and seven-figure launches while building world-class creative ecosystems.

Her expertise has been featured in Business Insider, where she shared her vision for merging luxury-level creative direction with technology to democratize high-impact branding for entrepreneurs and enterprises alike. Beyond WorkPlay, Lyrik is also the founder of Gloss Up, a beauty brand merging modern luxury with community-driven storytelling. Known for blending strategy, storytelling, and aesthetics, she continues to scale creative platforms that empower both brands and the next generation of creatives worldwide.

Connect with Lyrik:

On Instagram @workplaybranding
Connect with Lyrik on Instagram directly @lyrik.fryer
On the web at workplaybranding.com
Book a call for your business branding!

The Referral System That Generated Over $100,000 with Just TWO Hours of Work per Week with Nikki Trailer

Wed, 08 Oct 2025 06:00:00 -0400

What if your next sale wasn’t coming from your funnel, or your content, or your perfectly optimized sales page… but from someone else’s inbox? That’s exactly what today’s guest, Nikki Trailor, has spent the last two years quietly refining. She’s built a relationship-based referral system that now brings in 2–3 qualified high ticket leads every single month taking just two hours per week (talk about ROI!).

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⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

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What’s inside this episode

The quiet 2-hour-a-week routine that’s generated $100K+ in revenue in the last two years alone
How a single message inside a Facebook group led to a full inbox, an $8K client, and multiple passive product sales — literally overnight
Why you should never assume a competitor won’t refer clients to you — and the $60K proof that changed her mind
The subtle way Nikki initiates cold DMs without feeling like a bro marketer
How she vets potential partners without asking invasive questions — and the casual touchpoints that reveal everything she needs to know
Nikki's system for following up and staying top-of-mind for her partners without being annoying or needy
The single most overlooked piece of a successful referral system — and why ignoring this costs you more than you realize

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Connect with Adriane and Visionaries!

Let's be friends on the 'gram – @visionariesonline or @adrianegalea
Connect on Linkedin – with Adriane or Visionaries
Visit us on the web at visionaries.co
Come network with us in The Visionaries Collective

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Nikki Trailor is a launch + funnel strategist who helps coaches and course creators add 5-6 figures to their monthly revenue, without launching new offers or increasing their ad spend. She's a roller skater, puzzle addict, and dance-obsessed marketing nerd who's on a mission to help more online CEOs scale their business while maintaining a spacious calendar.

Connect with Nikki:

Say hi on Instagram @nikki_trailor
Register for Nikki's FREE masterclass on How to DOUBLE Your Launch or Funnel Revenue

The 4 Elements That Make a Website (or Any Marketing Asset) Actually Convert with Rachel Seid

Thu, 25 Sep 2025 06:00:00 -0400

Most people think a website redesign is about swapping in some fresh colors, new photos, and fonts that feel “less 2012.” But as Rachel Seid explains, that’s only the tip of the iceberg. What actually makes a site unforgettable — and profitable — comes down to how it looks, how it functions, how it feels, and what it communicates at first glance.

In this episode, Rachel walks through her signature 4 “alities” framework and shows how those four layers completely transform the way a site performs. From design decisions that make a business instantly more relatable, to the subtle cues that communicate a brand’s value proposition without a word — this is a crash course in building a website that works harder than you do.

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⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

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What’s inside this episode

The biggest misconception business owners have about what makes a website “work” — and why looks are only a fraction of the formula
The subtle difference between a website that looks polished and one that actually gets people to take action
Why most competitors' sites looks the same industry-wide — and how injecting personality can instantly separate you from them
The often-ignored piece of branding that makes your website feel forgettable instead of magnetic
The hidden role of imagery and why sometimes, the images you're using are doing you a serious disservice

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Connect with Adriane and Visionaries!

Let's be friends on the 'gram – @visionariesonline or @adrianegalea
Connect on Linkedin – with Adriane or Visionaries
Visit us on the web at visionaries.co
Come network with us in The Visionaries Collective

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Rachel Seid is a Squarespace web designer and Head Honcho at Bright Seid Design. She is obsessed with creating beautiful, functional websites that are easy for business owners and small teams to manage themselves. Her web design process establishes genuine personal connections with her clients that enable her to build personality-packed websites that feel as authentic as they do professional. Today she helps solopreneurs, small businesses, and non-profits build simple, easy-to-use websites that become powerful marketing tools to attract and convert dream clients.

Connect with Rachel:

Website: https://www.brightseiddesign.com/
Instagram: https://www.instagram.com/mrsbrightseid
LinkedIn: https://www.linkedin.com/in/rachelseid/
View Rachel's services and book a call to work together

How She Went From Selling $800 to $10,000+ Packages (and Understanding Marketing That Actually Does What You Want) with Rachel Seid

Tue, 23 Sep 2025 06:00:00 -0400

When Rachel Seid left her nonprofit job to pursue web design, she didn’t know that what began as a scrappy side project would turn into a business that allows her to be fully herself — in her words: loud, passionate, and unwilling to settle for mediocrity. Her early days were filled with $800 websites, cobbled-together code, and the dizzying task of managing every platform under the sun. But through trial, error, and a knack for reading how people actually think and behave, she found her zone of genius: building personality-packed Squarespace sites that don’t just look good, but actually work.

What sets Rachel apart isn’t just her technical skill. It’s the way she weaves adaptability, storytelling, and human psychology into every stage of her business. From managing the tension between feast-and-famine cycles to designing a sales process that makes prospects feel seen before they even sign, Rachel has built a company rooted in freedom and fun — two things she refuses to compromise on. In this episode, she opens up about how she’s reshaped her pricing, her sales strategy, and her confidence, all while proving that sustainability in business comes down to one thing: flexibility.

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⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

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What’s inside this episode

The disconnect Rachel noticed between “cool” brands and her nonprofit events, and what it revealed about marketing strategy
The unusual thing that gave Rachel a sharper edge in web design than a traditional marketing degree ever could
The messy first years of taking “any project under the sun” and the moment she realized it wasn’t sustainable
The accidental $8,700 project that taught her to expand her perception of what clients were willing to pay
How motherhood forced a dramatic overnight price increase — and how she was able to support selling at such higher rates
The difference between selling $800 and $3,600 websites and $10,000+ websites — and how she changed her entire sales process to match
Why Rachel starts every call with a visual presentation — and how customizing slides with tiny personal details helps her close
The four “alities” Rachel uses to design sites that actually convert — that you can use to get your site to convert better

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Connect with Adriane and Visionaries!

Let's be friends on the 'gram – @visionariesonline or @adrianegalea
Connect on Linkedin – with Adriane or Visionaries
Visit us on the web at visionaries.co
Come network with us in The Visionaries Collective

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Connect with Rachel:

Website: https://www.brightseiddesign.com/
Instagram: https://www.instagram.com/mrsbrightseid
LinkedIn: https://www.linkedin.com/in/rachelseid/
View Rachel's services and book a call to work together

Adding $97,800 in Revenue in One Year from Speaking and Impactful Storytelling with April Pertuis

Wed, 17 Sep 2025 06:00:00 -0400

When you tell a story, it's all about the audience. Today's guest, April Pertuis, spent years in TV news learning how to extract the moment that matters — the line that illuminates a room like, well, light. That word kept following her until it became a mandate through LIGHTbeamers: help women turn lived experience into communication that deeply resonate and moves an audience.

In this conversation, we dig into how she rebuilt her career around that idea and why speaking — keynotes, workshops, the mic in a room full of decision-makers — became her highest-leverage growth engine. April walks through how she wrote a keynote, practiced until it lived in her body, and then turned intention into a tracker that led to 25 talks and ~$100k in back-end revenue in a year.

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⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

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What’s inside this episode

The counter-intuitive first question great storytellers ask themselves before they write a line and why it changes which story you pick
A simple gut-check that trims the indulgent details no audience needs — and keeps the right ones that create resonance
The “scar vs wound” filter for vulnerable stories so your audience feels moved rather than responsible for your emotions
The four-part speaker engine April built and how to know where your own bottleneck is
A year of stages, $97,800 in revenue, and what actually drove the dollars on the back end
How April repackages the same core ideas for different rooms with simple, small tweaks
The “speaker flywheel” metaphor that keeps bookings compounding — and when to tap it again to maintain momentum

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Connect with Adriane and Visionaries!

Let's be friends on the 'gram – @visionariesonline or @adrianegalea
Connect on Linkedin – with Adriane or Visionaries
Visit us on the web at visionaries.co
Come network with us in The Visionaries Collective

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April Adams Pertuis is a Visibility and Media specialist. She is in the business of storytelling. Her philosophy is “everyone has a story” and she’s fascinated with getting to the Core of what that story is. April’s career spans more than 30 years as a journalist, producer, writer, and positive encourager. She is an award-winning video journalist who has worked for CBS Television, HGTV, DIY Network, Food Network, and numerous private industries where she has interviewed thousands of people and crafted their story as a result.

Today, April works with people and brands to help them tell their story in a more authentic way so they can reach more customers, attract new clients, grow their audience, and ultimately tap into their true power. April leads retreats, workshops, and storytelling symposiums throughout the year to take women on a storytelling journey — helping them tap into their authentic voice and learn the power of their words. Her motto is “when we share our stories, we shine our light” — and her goal is to have women share their journey more openly so it may inspire others to do the same.

Connect with April:

Making a Huge Business Pivot — Then Experiencing Exponential (and FAST) Growth

Mon, 15 Sep 2025 11:06:00 -0400

Oh heyyyy, long time no talk! In this comeback episode of The Visionary Files, I’m chatting about what’s really been happening these past four months — the decisions I didn’t plan to make, the ones I had to make, and the one choice that catapulted Visionaries into the fastest growth I’ve ever experienced in business. This isn’t a tale of “I burned it all down and came back better” but rather a moment of recalibration, a glimpse inside the mess of success, and an honest reflection on the discomfort of watching everything grow faster than your systems can catch up.

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⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

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What’s inside this episode

The single decision that triggered explosive growth — even though it didn’t feel that big at the time
How I had a community that felt like a total flop — then how it grew 7x almost overnight
Why I chose to stop making money right as the business was doing what I wanted it to do
How the thing that made zero financial sense became the most pivotal decision of the year
The most non-negotiable thing you can have as a business owner that I discovered in this season... BIG time
What’s next for Visionaries (including the boldest, riskiest thing I've ever planned)

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Connect with Adriane and Visionaries!

Let's be friends on the 'gram – @visionariesonline or @adrianegalea
Connect on Linkedin – with Adriane or Visionaries
Visit us on the web at visionaries.co
Come network with us in The Visionaries Collective

How I Booked Out a New Offer in Less Than a Week Without Social Media, Ads, or a Complicated Funnel

Thu, 29 May 2025 10:00:00 -0400

When people say relationships are the key to business, it’s usually code for “go network more.” But this episode is the story of what it looks like when relationships are the business model — before social media, before funnels, and before most people reading this could even drive.

This is my untold scrappy startup story built on trust, reputation, and the kind of generosity that opens doors you didn’t even know existed.

WHAT’S INSIDE THIS EPISODE:

Why my most “successful” marketing efforts barely moved the needle
The “unicorn” opportunity that came from a decades-long relationship (and how to be ready when your version of it arrives)
What I learned about marketing before I knew what marketing even was
The growth strategy that was my rocket fuel (that is WAY underutilized by people in online business)
My origin story I've never told… involving MySpace, major record labels, and street teams
The subtle but powerful shift in how relationships serve you at different business stages
My unfiltered take on visibility strategies that didn’t work — and the two that still matter most

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

100% of Masterclass Attendees Bought — Here’s the 4-Part Framework That Made It Happen (No Bro Marketing Required)

Wed, 30 Apr 2025 09:00:00 -0400

Once upon a time, I hosted a masterclass that had what I thought was a terrible conversion rate — until it wasn't. Not a single person bought on the call. But in the days that followed? EVERY person who attended wound up buying.

In this episode, I’m breaking down the four-part framework I’ve used (and taught behind-the-scenes) to drive wildly high conversion rates — ethically, educationally, and without a bait-and-switch in sight. If you’ve ever felt allergic to bro marketing, or you want to sell on a masterclass but don’t want it to feel manipulative or predatory… this one’s for you.

What's Inside This Episode:

What I was taught that made my educator brain absolutely cringe and how most webinar frameworks get it completely backwards
My secret weapon for not only teaching, but converting sales — using learning design to teach people to buy better
The reason I refuse to teach anything I wouldn’t use in my actual program
The one thing I HAVE changed about masterclasses to evolve with what works today
Why I only attract people who already believe they’re capable
My signature take on “consent-based selling” — and how I bake it in to every sales presentation
How you can steal this approach and build your own cash-converting masterclass

Connect with Adriane and Visionaries!

Let's be friends on the 'gram – @visionariesonline or @adrianegalea
Connect on Linkedin – with Adriane or Visionaries
Visit us on the web at visionaries.co
Come network with us in The Visionaries Collective

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

This Launch Did NOT Go How I Thought It Would (and What You Can Learn From It)

Wed, 23 Apr 2025 10:00:00 -0400

This episode is a real-time debrief of a launch that turned out nothing like I expected. I’m unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through.

Whether you’re in the middle of a launch, gearing up for one, or you’re starting to side-eye the whole launch model altogether, this convo is for you. I’m sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too.

What’s inside this episode:

The unusual decision I made mid-way through (and what made me trust my gut)
What had me triple-checking my links, my copy, and my own sanity
The behind-the-scenes numbers that made me stop in my tracks
A surprising stat that’s never bothered me... until now
My theory on what’s really going on in the digital sales space right now
Why I don’t think we can keep treating launch revenue as the whole sundae

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How I’m Adding 30+ People to My List Daily (and More Than 65% of Them Buy)

Wed, 26 Mar 2025 08:00:00 -0400

I'm giving you a peek inside my funnel mad scientist experiments — the exact strategies that are working so well, they’re setting me up to add 10,000+ people to my list in the next year (if not sooner 😉). I'll walk you through a high level overview of my high-intent lead generation with intentionally designed offers (free and paid) that signal buyer intent before someone ever hops on a sales call.

What’s Inside This Episode:

Why most traditional lead magnets fall flat — and what to create instead
The three “Buyer Magnet” offers I’m using to stack sales and leads at the same time
What your lead magnet must do to attract high-intent buyers
What a “Hand Raiser” is (and why yours should be stupidly simple)
What your Signature Sampler™ should always be based on (hint: it’s hiding in your method)
The Invisible Sales Triggers that increase conversions inside your funnel (without being pushy or needing to convince someone to buy)
The strategic stacking that makes low-ticket offers lead straight into high-ticket buyers

Get the Buyer Magnets Workshop for $11 with code MAGNET11!

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Unexpected Formula Behind Viral Videos and Making Sales From Your Content with Jenna Harding

Thu, 13 Mar 2025 06:00:00 -0400

Ever wondered why some videos effortlessly rack up millions of views while others barely get noticed? In this episode, I sit down with viral video expert and Instagram strategist Jenna to dissect the science (and psychology) behind content that blows up online. From peeling ginger the wrong way to using strategic visual hooks, Jenna shares her step-by-step process for creating viral-worthy videos—and how she's used those views and turned them into sales.

What’s inside this episode:

The viral video Jenna has reposted multiple times—why it keeps working (hint: it taps into a weird psychological trigger)Why doing something with your hands can make people watch longer
The common mistake people make when trying to create engaging content (and what to do instead)
Why “ugly” videos often outperform polished, high-production content
How Jenna is using ManyChat for lead generation and webinar signups (and why you should be, too!)
The difference between growth, nurture, and sales content—and why you need all three
The Instagram trial reel hack that’s getting people massive reach
A simple content batching trick that will save you hours of time each week
How to reverse-engineer your content strategy for maximum impact

About Jenna:

Jenna Harding (Warriner) is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine, she helps service-based business owners use her proven marketing formula to look amazing on Instagram, run their accounts in 15 minutes a day and turn their followers into clients.

Connect with Jenna:

On Instagram @jennaspaige
Jenna's masterclass on how to get clients from Instagram

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

What to Do When You Know You’re Meant for More (But Don’t Know What That Is): Part 2 with Tracy Matthews

Thu, 06 Mar 2025 06:00:00 -0400

You know that feeling when you’re meant for more... but you have no effing clue what that more actually looks like? Tracy Matthews has been there, done that, got the t-shirt, and has been a repeat visitor. And lucky for us, she’s spent decades figuring out the art of reinvention.

In this episode, Tracy breaks down the three-phase reinvention process that has helped her successfully pivot her career multiple times. Whether you’re shifting industries, launching something brand new, or simply trying to figure out what’s next, this conversation will help you create clarity, build momentum, and make your next move with confidence.

Want to listen to part 1 first? Click here!

What's Inside This Episode:

Tracy’s three-step reinvention framework – and how she’s used it five times to pivot successfully
How to know if your next step is actually aligned – or if you’re just playing it safe
The identity shift required for every big reinvention (and why most people resist it)
Why she believes every reinvention requires an ‘ego death’ – and what that actually means
How to bring your audience along when you’re pivoting (without confusing or losing them)
Why she’s obsessed with helping creatives become financially wealthy (and what that looks like)
The one question she asks herself before making any major shift in business
The real reason she’s pivoting her business model – even though her current one is still working
What she hopes her legacy will be – and how she’s designing her next chapter to reflect that

About Tracy:

Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she’s reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here!

Connect with Tracy:

On Instagram @tracymatthewsny
Visit Tracy's website, Creatives Rule the World
Listen to Tracy's private podcast, Reinvention Season

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Burnout, Descaling, Reinvention, and What Happens When Success Stops Feeling Right: Part 1 with Tracy Matthews

Wed, 05 Mar 2025 06:00:00 -0400

We talk a lot about scaling in the business world – growing bigger, reaching further, making more. But what happens when you realize that bigger isn’t actually better for you anymore?

Enter Tracy Matthews. After decades of running multiple seven-figure businesses, she found herself at a crossroads: stay on the path of relentless growth, or embrace a radical shift – *de*scaling. In this candid conversation, Tracy shares her journey of stepping back so she can move forward in a way that aligns with her next evolution.

Listen to part 2 next!

What's Inside This Episode:

The surprising way burnout showed up for Tracy – and why it wasn’t just about overworking
How to break out of the ‘wait and see’ trap that stalls business owners from making decisions
The moment of truth that made Tracy realize she was serving her business more than it was serving her
The key distinction between scaling back and strategically descaling to create more alignment
How the pursuit of scaling at all costs created an unintentional bottleneck in her business
The sneaky way fear of past failures shaped her decisions (without her even realizing it)
What it means to build a business from joy instead of trauma—and how she’s shifting her approach
What she wants every entrepreneur to know about recognizing when it’s time to change

About Tracy:

Connect with Tracy:

On Instagram @tracymatthewsny
Visit Tracy's website, Creatives Rule the World
Listen to Tracy's private podcast, Reinvention Season

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Replacing Done-For-You Service Revenue with Scalable Digital Products Using Strategic Funnels with Elise Hodge

Thu, 27 Feb 2025 06:00:00 -0400

Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly.

So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.

What’s Inside This Episode:

The real reason Elise moved from services to digital products (it wasn’t just about scaling)
The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 product
How she repurposed old content to launch an incredibly successful low-ticket offer
How Elise used Facebook ads to go from testing to consistent, growing revenue
What to focus on first if you're new to selling digital products
The mindset shift that made her finally commit to making this model work
How she’s setting up her business for a stress-free maternity leave
The exact tweaks she’s making next to scale her business even further

Elise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.

Connect with Elise:

On Instagram @connectioncopyco
Elise's podcast: Expert Copy Show
Snag Elise's free Funnel Roadmap
Get Elise's free Welcome Email Copy Template

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

My Simple Funnel Formula for Predictable Sales in Today’s Market (without the Bro Marketing BS)

Tue, 18 Feb 2025 09:00:00 -0400

So, fun fact: If you’ve ever thought, “Ugh, funnels feel so bro-markety and sleazy,” you’re not alone. But here’s the thing – you already have a funnel, whether you call it that or not. The real question is… is it actually working for you?

In this episode, I’m diving deep into what’s working in funnels right now (because let’s be real—so much of what used to work just… doesn’t anymore). I’m breaking down the three classic funnels that once ran the online business world, why they’re struggling today, and the one strategy I swear by that blends the best of evergreen, live launching, and low-ticket sales without the pushy sales tactics.

If you want a funnel that feels aligned, converts better, and doesn’t make your audience roll their eyes, you’re in the right place.

What’s Inside This Episode:

The three funnels that dominated online marketing—and why they aren’t cutting it anymore
What “bro marketers” got so wrong about funnels and how to build one that feels high-integrity instead of high-pressure
The sneaky reason evergreen webinars aren’t converting like they used to
Why live launches aren’t *dead* exactly... but they do need a serious refresh
The big problem (and bigger future problem) with self-liquidating offers (SLOs) that is rarely talked about
How to structure a funnel that nurtures your audience instead of shoving them into a sale
The Invisible Sales Triggers that sell for you without gross persuasion tactics

Resources mentioned in this episode:

Learn more about The Evergreen Expert: where I'll show you how to build a high converting Value Add Funnel for your high ticket offer

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How I Generated 2,550 Low Ticket Sales in 90 Days Without Social Media

Fri, 24 Jan 2025 10:00:00 -0400

What does it take to sell over 2,500 low-ticket products in just one quarter? In this episode, I’m breaking down the strategies, numbers, and lessons behind my Q4 results. Whether you’re curious about low-ticket strategies or just want to know what actually converts, this episode is packed with actionable insights you can use in your own business.

What’s Inside This Episode:

Why I decided to test low-ticket sales after years of hesitation and the exact numbers behind the test
The biggest drivers you need to understand in order to make this volume of sales
How I leveraged email marketing to target specific segments of my audience
What it takes to make low-ticket offers profitable in a high-volume model
The real numbers behind affiliate payouts and net profit – and how big numbers are not always what they seem

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Inside a $100k+ Course Launch Inspired by T-Swift with Shannon Matson

Wed, 22 Jan 2025 06:00:00 -0400

Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her.

But howwwwww?! *Shakes fist wildly at the sky*

In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that’s getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let’s get into it!

What’s inside this episode:

The strategic reason Shannon ran a 4-week "Eras Tour" themed launch with a surprise encore week
Shannon's method for saving a ton of time while also boosting sales (that could help you launch back-to-back without burning out)
The personalized approach Shannon used to access additional revenue she might have otherwise been leaving on the table
What the market shift toward support and accountability means for your offers
How to stand out in a saturated market without discounting your value
How to use storytelling, pop culture trends, or whatever feels authentic to YOU to make your sales process unique, aligned, and effective

About Shannon:

With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.

Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.

Connect with Shannon:

On Instagram @thesocialbungalow (to snag your spot in her "Becoming Known" masterclass, DM the word "MAKEOVER")
On the web at thesocialbungalow.com

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How I Almost Lost My Stripe Account – and What You Need to Know

Tue, 21 Jan 2025 06:00:00 -0400

Buckle up, because this episode is a cautionary tale about how I almost lost my Stripe account (no, but really!). I want to open up for full transparency around how I navigated the situation to get it back up and running – but also what I'm doing to be prepared if something like this were to ever happen again.

Admittedly this is not exactly the sexiest topic... but I think it's a super important conversation to have because this is probably the most devastating thing that could happen to a business.

What’s inside this episode:

The day-by-day timeline of what happened and verbatim readings of the emails I received... because we love transparency ;)
What I believe triggered Stripe to flag my account and a step-by-step account of what happened
Why payment processors seem to be cracking down on coaching businesses and perceived risks
The surprising words and practices that could get your account flagged (that basically everyone on the internet is doing)
How I adjusted my offers and website to try and meet my understanding of compliance standards
What I learned from losing my PayPal account back in 2021 and the differences between this process with PayPal and Stripe
The payment processor(s) and checkout gateway(s) I'm using moving foward to keep my business protected

*Disclaimer: I’m not an attorney, and this episode does not constitute legal advice. Please consult a qualified legal professional for guidance specific to your business.

Stripe Restricted and Prohibited Businesses

FTC Guidance on Testimonials and Endorsements

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

7-Figure Cash Flow Strategies + Intuitive Financial Decisions with Alyssa Lang

Tue, 21 Jan 2025 05:00:00 -0400

When financial expert Alyssa Lang first set out in 2015 to do her bar patrons’ taxes, she quickly realized she preferred working with the business owners that owed money – meaning they were profitable – rather than the refund seekers.

That realization was the catalyst for uncovering her true business superpower of 'using the right data to make the right decisions’ – and not, surprisingly, insta-tabulating the correct tip to add to a check – and she now works just 2-5 hours each week on the THREE 'accounting space’ advising firms she’s founded.

Today she joins us for a candid and insightful conversation about how much she’s grown alongside her wildly successful businesses, her entrepreneurial compulsion to monetize everything (can entrepreneurs even do sh*t for fun?!), and the mission she’s on to increase the percentage of all 7-figure business owners who are women… which, if you’re wondering, currently stands at a measly 2%.

Quick overview of what we cover:

Alyssa's best financial strategy approach for anyone working in the course creating space, which she calls “ridiculously unpredictable”
What happened professionally for her to realize she was more mission-driven than money-driven
At what point Alyssa believes you should bring on a tax strategist or financial planner
Alyssa's personal decision-making tree for when she pivoted from away from being an S-Corp
Why it may not always be the best idea to get a one-stop-shop firm that does taxes, financial planning, and bookkeeping
The realization she came to when her team got too big – and how the weaker players got weeded out
Why she believes data is king, and how it can still create space for intuitive decision-making too
Why many financial experts feel like therapists – and how they reconcile the emotion most women tie to making and spending money
How she handles the problematic money mindset projections that land in her lap both personally and professionally

About Alyssa:

Alyssa Lang is a Financial Strategist, Bookkeeping Consultant, public speaker, podcast host, two-year nominee for Ignition’s Top 50 Women In Accounting, as well as the Founder of Magnetic Profits & Consulting, a financial advisory team for course creators, coaches, creatives and service providers as well as Workflow Queen, a consulting and educational company that has successfully served over 1000+ accountants and bookkeepers from around the world who are seeking to refine their workflows, systems and hire the right team members so they can run their firm with ease and better serve their clients.

Connect with Alyssa:

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Cease + Desists, How I Lost My Brand, Why I Disappeared for a Year, and the Start of a Comeback Story

Sun, 19 Jan 2025 14:00:00 -0400

Honey, I'm hooooome! Well hey, friend! It’s been a minute, hasn’t it? This episode is a little different because it’s just me catching you up on everything that’s happened over the last year (spoiler: it’s been a lot). From rebranding to launching (and kinda tanking) a summit, to rediscovering my direction and passion, I’m sharing the messy, behind-the-scenes journey that led me to where I am today.

I’m talking about walking away from what wasn’t aligned, rebuilding my business after what felt like a wildly long identity crisis, and finally embracing the things I’m like, really good at. Plus, I’m spilling all the tea on the evolution of this podcast, what’s next for Visionaries, and how I’m entering my Daily Sales Era (it’s a whole thing). Let’s catch up!

What’s inside this episode:

Why I walked away from a huge part of my business and went through (what felt like) pivot after pivot after pivot
What a cease-and-desist taught me about rebranding and resilience
Why staying in alignment ultimately matters more to me than sticking to a business model
My 'phoenix rising from the ashes moment' from turning a year of (what felt like) epic failure into ultimate clarity
Creating a business that fuels your life *right NOW*, not the other way around
What 2024 taught me about resilience, identity, and the art of the pivot
Why Visionaries is the brand I’ve been waiting to build all along

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The 3 Biggest Lies You’re Told About Moving From Coaching + Done-For-You Work Into Passive Revenue

Wed, 14 Feb 2024 06:00:00 -0400

When you are a coach or DFY service provider working with smaller groups of people, it can be really tempting to move towards passive revenue generation opportunities.

For the love, DON’T.

The main problem with this advice?

It’s being doled out by people who are motivated to sell you straight up LIES.

Today we’re taking on three of the biggest offenders we’re hearing, and debunking them all the way down to their deceptive origins – and then offering you a bit of sound advice instead.

Quick overview of what we cover:

The main reason why passive products will NEVER solve your ‘time for dollars’ problem
Why a very specific segment of the market is no longer buying courses
Why ‘if you build it, they will come’ is – at best – terribly untrue
What you need to demonstrate for 6-12 months before even considering passive revenue products
The ONLY thing that solves a revenue ceiling problem
Why passive revenue is never…actually…passive (womp womp)
The absolute hardest thing to sell right now (and what to do if you’re in the midst of launching this)
The biggest way the market has shifted between 2021 and now (and how to use your own data to predict your success with weathering this change)
The relevance of your audience size (and the best ways to build, borrow, buy, or bedazzle your own)
What you yearly earnings need to be to even consider passive revenue models
The first thing to work on, starting NOW, if you know you absolutely want to add passive revenue generation…eventually

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The #1 Predictor Of a Thriving Business Partnership, with Susan and Jessica Terzakis: Visionary / Integrator Series 3 of 3

Sun, 11 Feb 2024 06:00:00 -0400

Today’s episode concludes a fascinating and FUN series of conversations with the women of Terzakis and Associates by bringing this mother/daughter duo together to speak candidly about what has made their micro-small business consulting firm work…and what hasn’t.

They beautifully describe the intentional work it took to cultivate a productive symbiosis between Susan’s strategist mind (always finding a way to land and drawing excitement in figuring it out as she went) and Jessica’s empirical nature reminding her to “Hang on, there may be a better way than just ‘being okay at the end of the day.'"

Much to our benefit, they offer their journey towards forming the ultimate Visionary/Integrator partnership here as a hand held out to inspire those of us seeking to find that special business someone, too.

Friends, this is one not to be missed!

Quick overview of what we cover:

How Susan – with her impressive business background, experience, and foresight – actively encourages Jessica’s “lasso” for her ideas
How Jessica – with her impressive fact-finding/operational talent – actively protects Susan’s space to dream big
How they were able to transform their early working environment (chaotic whiplash, lighting off Jessica’s fact-finder radar like crazy and causing Susan immense overwhelm) into the extraordinary dynamic they have now
Their unique approach to counteract the periods of inertia that all businesses experience
Why they believe it’s healthy to ‘Thelma and Louise some stuff’ to alleviate boredom (not to flirt with risk, but to seek opportunity and deepen their experiences as businesswomen)
Why “How can I be my subcontractor’s best client?” is the smartest POV to get the most out of your relationship with contractors – for you both
What led to this mic drop moment: “Those are thieves in the night sent by ego - don’t let it take more from you than what it already has.”

RESOURCES:

Listen to Part 1 of this series HERE, and part 2 HERE
Click here to apply for a Growth Strategy Call
Click here to apply for a Soulpreneur revenue-based scholarship

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH SUSAN + JESSICA:

Connect with Terzakis & Associates on Facebook
Visit their website: terzakisandassociates.com/
Download the eBook: 7 Things to Stop Doing So You Can Grow Your

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Fill In Your CEO Blindspots by Bringing on the Right COO or Business Partner with Jessica Terzakis: Visionary / Integrator Series 2 of 3

Wed, 07 Feb 2024 06:00:00 -0400

Jessica Terzakis – the ‘Integrator’ half of the dynamic mother+daughter duo that run Terzakis and Associates – jumps into the conversation today about how she was able to shed her W2 mentality as a master-educated high-school teacher and fully embrace her new COO identity in all things entrepreneurship.

Jessica details her beginnings as task-master extraordinaire to where she is now, performing as a bonafide business strategist responsible for creating new revenue opportunities and growing their brand.

If you’ve ever wondered exactly how your business could be transformed by bringing on a COO or business partner (or maybe you’re just curious as to what it’s really like to work with your mother) – then this is the episode for you!

Quick overview of what we cover:

Why “You can do whatever you want with your time!” was initially too much freedom for Jessica’s W2 trained employee-brain (and how long it took her to shed that mindset)
The meaning behind why she started calling her mom ‘Susan’
The lightbulb moment Jessica had when her mom casually remarked, “You sure ask a lot of questions”
How Jessica was able to put her love of learning design to use to help explore new revenue opportunities
How they use the Kolbe-A assessment and the Unique Brilliance Quadrant to help mentor both their team and their business clients
Why learning how to present your ideas and opportunities to your COO is just as important as the idea itself to get it off the ground
Which kinds of mother/daughter business duos work in Jessica’s opinion (and which don’t!)
How long it took her to find bottlenecks in the business and create the plans that broke through them
Why sustainability in business can’t come at the cost of your sanity and happiness

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH JESSICA:

Connect with Terzakis & Associates on Facebook
Visit Jessica’s website: terzakisandassociates.com/
Download the eBook: 7 Things to Stop Doing So You Can Grow Your Business

ABOUT JESSICA:
Jessica Terzakis is the master of creating new revenue streams for entrepreneurs like you. For the past 7 years, Jessica has dedicated herself to supporting clients in crafting lucrative courses, programs, trainings, and commu

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Identifying, Pitching, and Training a COO or Business Partner to Grow with More Ease with Susan Terzakis: Visionary / Integrator Series 1 of 3

Sun, 04 Feb 2024 06:00:00 -0400

Susan Terzakis, CEO and founder of Terzakis and Associates, spends her days advocating for woman- and family-owned small businesses as an advisory specialist.

Essentially, she is a micro-small business champion, and someone you’ll have the pleasure of learning from, simply by listening to her think through her ideas.

When I tell you this episode – part 1, speaking to the “visionary” half of a dynamic mother/daughter duo – is chock full of business lesson after business lesson after business lesson...

Well, be forewarned to keep your listening ears ON and your backtrack thumb at the ready!

There is just so much wisdom in what she has to say and how she says it.

Quick overview of what we cover:

Why Susan believes (so passionately!) that having a healthy small business community means... you have a healthy community (i.e. - one cannot survive without the other)
The turning point when she decided she was done representing others and really wanted her own voice to be heard
Why she describes the first couple years in business as the time when she effectively created “A really nice job, one where I only got paid when I worked” – and how she evolved into the CEO she is today
Why she feels that small business is an essential pathway for women to achieve financial independence and agency
How she was able to break her daughter’s “W2 habits,” and what happened for her to say, “I knew in that moment, I had a full partner…” **chills**
Her strategy to counteract the “costly and dangerous” groupthink behavior she sees so often in family-owned businesses
Why emotional intelligence is so important to have when successfully running a family business, including knowing deeply, “I am not my business.”

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH SUSAN:

Connect with Terzakis & Associates on Facebook
Visit Susan's website: terzakisandassociates.com/
Download the eBook: 7 Things to Stop Doing So You Can Grow Your Business

ABOUT SUSAN:
Susan Terzakis has experienced an exceptionally successful career in public service and private organizational development, strategy, and senior leadership over the last +27 years. In 2014, Susan founded Terzakis & Associates, a small business advising firm, whi

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

3 Ways to Generate $20k (or More) Every Month as a Service Provider

Wed, 31 Jan 2024 06:00:00 -0400

Making 5 figures each month as a service provider can feel extremely unattainable – but that doesn’t mean it can’t be done. In fact, there are many ways to bring in $20k (or more!) each month.

The trick is being able to leverage your time as a solopreneur…

This episode lays out three clear paths towards making consistent 5-figure months – getting you that much closer to doing more of the work that brings you joy…and helping you to avoid the time-sucking pitfalls that can trap you along the way.

Quick overview of what we cover:

Why it’s a rookie mistake to build out your product suite
Why it’s an even rookie-er mistake to chase passive income before you’re established
Why going ‘mini-agency’ in lieu of ‘full agency’ is a lucrative and logical shortcut
What usually happens when you go really narrow/niche on what you’re selling
How to conceptualize a ‘VIP day’ (and why it’s a super straightforward way to bring in cash)
How to position yourself towards a much more sophisticated buyer (and how to know when you’re advanced enough in your craft + messaging to deliver on this)
How to be a total total rockstar and capitalize productivity rates by combining all three of these paths

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

4 Reasons Your Pitch Keeps Getting Overlooked

Sun, 28 Jan 2024 10:00:00 -0400

Since starting this podcast, we have received hundreds of pitches. Out of those hundreds, we have only said yes to ONE pitch – because the rest have... fallen flat.

In this episode, Adriane isn't holding back with the four primary reasons most pitches don't land – and at least one of these things you're probably doing because you think it's helping your pitch.

If you're looking to land guest podcast spots, this is the episode that will help you with what to do... and what not to do.

Quick overview of what we cover:

How to apply what we're talking about to ANY medium you might be looking to pitch – stages, digital or print media, etc
The type of energy you definitely DON'T want to lead with (but probably are)
What almost every pitch fails to do that's very likely leading you to an automatic no
The most basic effort you need to make before pitching
The 4 B's of generating visibility and leads – and which one guesting on podcasts fits into
How you can spin the exact same content, but differently for each show to strengthen your pitch tenfold
Why it's never about you when you pitch – it is always about them
Why it's important to understand that most producers (of podcasts, events, etc) are getting more pitches than they can say yes to

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

#100 - How To Train Your Brain to Have a Million Dollar Mindset, Part 2

Thu, 25 Jan 2024 06:00:00 -0400

Frequency. Resonance. Alignment. Manifestation. Visualization. Quantum Leaps?!

Okay, so these terms might not be what jump out at you as the kind of things that millionaires value, but rest assured, they are very much discussed in 7-figure circles.

Today’s episode brings together two very special occasions – Adriane’s Birthday AND the 100th episode of this podcast! 🎉

Milestones are a great time to shake things up – and Part 2 gets all into the messy, woo-laden methodology needed to retrain your brain into believing that ‘being a millionaire’ is already yours.

Quick overview of what we cover:

A crash course in quantum physics, chemistry, and astrophysics
Why ‘woo’ is really just ‘mindset,’ and vice versa
Why you’re seeing the term “quantum leap” show up everywhere in business now (and what it actually means)
What the things you notice about what others have (that you don’t) tell you and how to channel this observation into positive action
Why no successful, balanced person will ever judge you for wanting more – and why they’ll only encourage you to do THIS
Practical steps you can take to create alignment between what you want and who you are
The actual time is takes to realistically break behavior patterns and retrain your brain

PS - Adriane wants one thing for her bday, and it’s for YOU to leave a 5⭐️ review and share this episode…but only if you loved it as much as we loved making it for you!

✨ LISTEN TO PART ONE OF THE SERIES HERE ✨

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How to Train Your Brain to Have a Million Dollar Mindset, Part 1

Wed, 24 Jan 2024 11:00:00 -0400

Mindset work and manifestation practices (like, actual scientifically-credible manifestation practices) are powerful tools when you have “become a millionaire” on your life’s vision board.

Here’s where things can get a little messy, though. And that’s because…

Doing hard work isn’t always going to get you the thing you want – especially if that thing includes ‘break 7-figures’ – and even more so if attempted under the guise of “fake it until you make it.”

Which is, unfortunately, a lot of what manifesting + mindset work gets (incorrectly) boiled down to.

As we lead up to the BIG 100th episode, join Adriane for her signature take on manifestation and “millionaire mindset” work - it’s unlike any you’ve ever heard. Included are some very practical steps you can start taking action on today, plus a few outside-the-box thoughts to chew on along the way.

Quick overview of what we cover:

If you want to change your reality, you need to start with your brain
How to ‘find the story in your data’ to achieve the thing you desire
What changes for you when you go from being interested in something… to being committed to it
Doing the hard work doesn’t get you the thing you want – doing the right thing does (and coaches / courses / mentors / biz investments are best used to help figure out those ‘right things’)
If you’ve been plateaued, it’s not because the decisions you’re making have been wrong – you’ve just not been ready to make them
If you can’t seem to figure (*gestures wildly*) all this out, it’s most likely not an intelligence problem…it’s a self-image problem
How to get back on track if your gut instincts about success have been overshadowed by a compulsion to show up and look a certain way

✨ LISTEN TO PART TWO OF THE SERIES HERE ✨

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Building Your Business Through Speaking with Steve Corney, Part 2

Sun, 21 Jan 2024 06:00:00 -0400

“Thanks for coming to my TED talk,” says every hopeful public speaker ever…

But have you ever wondered what goes into appearing on an actual TED stage?

The loss of both of his parents at a young age attached a sense of urgency to how Steve Corney views – and values – leaving a legacy behind for those that love us.

The way in which he combined this very personal experience with his professional expertise as a digital learning expert – one who truly understands the power that audio + video recordings hold – is a powerful and transformative lesson for anyone looking to leverage their impact and expand their brand into public speaking.

In part 2 of our ‘Building Your Business with Speaking’ series, Steve details exactly how he prepared for, executed, and ultimately landed a coveted spot in an upcoming TEDx event!

Plus – stay tuned to the end of today’s episode to find out how to get your hands on the public speaking assets that Steve and Adriane are cooking up!

Quick overview of what we cover:

Forget about your greenroom requests – nailing a TEDx spot is more about following the rules and guidelines set forth by the event and way less about who you think you are (in other words, “Don’t make it easy for them to say ‘no’ to you!)
How to prioritize these important elements of the audition: keeping to time, linking your story/topic to the event's theme, avoiding a trauma dump on the audience, holding the crowd’s attention
How to use clues from the application to choose a universally applicable topic
Why commercializing any aspect of your talk is a huge red flag (remember, TEDx is about Big Ideas not Big Money)
Steve’s incredulity that 50% of those auditioning with him committed this major faux pas
The most important aspects of nailing public speaking when you’ve gotten very reliant on video editing
The importance of branding as a public speaker – plus, the checklist we recommend for the minimum needed to step up to the public speaker plate... and be taken seriously

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to join the FREE Speaker Growth Networking Facebook community
Click here to get our guide on Pitching, Auditioning for, and Landing a TEDx Talk
Follow us on Instagram: @speakergrowthhub

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

CONNECT W/

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Building Your Business Through Speaking with Steve Corney, Part 1

Fri, 19 Jan 2024 06:00:00 -0400

Speaking and communication (and possessing the presentation skills to do both effectively), make up both the original and final frontiers of brand growth.

In part 1 of a two-part series, Adriane + Steve reunite to discuss how they pulled the rug out from under their up-until-recent collab plans, in lieu of some unexpected, yet compelling detours: a series of live events that Adriane is planning, and Steve's upcoming TEDx talk!

This episode covers how each approach public speaking and the essential ingredients needed to make an audience go from, "Cool story, bruh," to "Damnnnnn...tell me more!"

Quick overview of what we cover:

A pulse check on the course-creation and coaching industry as it stands now, and how potential clients can be uniquely accessed via public speaking
How Steve has blended his learning design and facilitator backgrounds into a deep understanding of using his speaker voice
Why effective and impactful public speaking goes WAY beyond 'intro...body...conclusion' frameworks
The venues where it's better to feed off the audience and 'wing it' vs. the places where that strategy will run you straight into the ground
How to best utilize speaking coaches, voice exercises...and Dr. Suess to sharpen your presentation skills
The one thing to be super clear on for everything else to fall into place
The important distinctions between keynotes, "lunch-and-learns," and TEDx talks
How the mundane makes us human -- and why that's sometimes a more powerful reminder than life-changing anecdotes
How to sense your audience's 'enough point' (aka, the critical precipice where a lot of stories (and storytellers) go wrong)
Why great presenters speak from the scars and not from the wounds
Can't wait for part 2?? DM "TEDx" to @adrianegalea on IG for an exclusive sneak peek!

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to join the FREE Speaker Growth Networking Facebook community
Click here to get our guide on Pitching, Auditioning for, and Landing a TEDx Talk
Follow us on Instagram: @speakergrowthhub

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

CONNECT W/ STEVE:

Follow Steve on Instagram: @steve_corney
Concect with Steve on LinkedIn:

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The 7 Industry Trends You Need to Know for 2024

Wed, 17 Jan 2024 06:00:00 -0400

It's no secret that 2023 was a doozy for a lot of people. If you want to set yourself up to have a more lucrative, more profitable, more impactful year in 2024, I've compiled a list of 7 things I'd argue you NEED to be aware of this year. (One of them... I'm really not happy to admit!)

Quick overview of what we cover:

Why the lead time to convert clients is taking longer and will continue to take longer unless you do this ONE thing
The possibilities of AI outpacing [insert your industry here] and how to keep yourself relevant and in demand
The 3 things you MUST be able to do to create converting content moving forward
The biggest regrets I have around the way I've developed my businesses over the last few years – that I'm going to prioritize in 2024
How there is a lot of grey area around the way people are actually talking about profit margins
The biggest asset I'd encourage you to develop this year if you ever want to grow a BIG business or be able to pivot in the future
Why I believe there's one thing that's going to dominate (again) this year that will likely be your #1 propeller of growth
My assignment to you to take yourself outside of your comfort zone and challenge yourself to do this at least once per quarter

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Key to Breaking Past $10-20k Months in a Service Business

Sun, 14 Jan 2024 06:00:00 -0400

So many people have recently been sharing with me that they've been stuck at a certain revenue level for months, if not years now.

Revenue plateaus are extremely common, not just in the earlier stages of business, but all throughout their lifecycle. And I want to talk today about how you can break through your revenue plateau if this is something you're experiencing.

Note: the URL I spoke to download the private podcast was incorrect if you'd like to access it 🙈 It is actually soulpreneur.co/secret!

Quick overview of what we cover:

Why scaling is kind of like breaking your business because you have to shatter the ceiling you've hit
Which revenue levels you're mostly likely to hit a plateau at
The difference between scaling, skating, or structuring and how I've been in a "structuring" phase
Why every person, based on their own expertise, will give you a different solution you NEED to focus on in order to scale... and how they're all kind of right, but it misses the actual point
How the 7 Pillars of Scaling always relate back to your plateau or bottleneck
How operational capacity works kind of like adding additional stories onto your house
The power off systems and how they will *aaaalmost* always solve your plateau or bottleneck

RESOURCES:

Click here to access the private Scale Your Service podcast to learn what you can do TODAY to break through your time-for-dollars ceiling
Click here to apply for a Growth Strategy Call
Click here to apply for a Soulpreneur revenue-based scholarship

EPISODES MENTIONED:

Episode 68 - Passive Income Series Part 1: The Most Important Things to Know Before You Start (That No One Tells You)
Episode 84 - 7 Key Areas of Excellence to Get to 7 Figures (The 7 Pillars of Scaling)

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Surprising Way I’m Growing My Business in 2024 (That Everyone Said I Was Crazy to Do)

Fri, 12 Jan 2024 06:00:00 -0400

Welcome baaaack, Scaling Loungers! After a holiday hiatus, it feels so good to be back behind the mic and chatting to you again about all things business.

Today we're easing back down the road with an update on what's happened since the last episode – and how I navigated some tricky times (like most service business owners – especially coaches – in 2023)

The biggest topic of conversation is certainly about a BIG change I've made to my overall business model – both in sunsetting a large component of my business and in taking on a completely new structure for working with clients.

Everyone has looked at me cross-eyed when I've told them what I'm doing, but nothing has felt better. So let's get to it!

Quick overview of what we cover:

How 2023 was... messy... for a lot of business owners
Navigating tough times and cash flow conundrums
When to know it's time to let things go and move on and my non-sciency but tried-and-true barometer for making decisions
The pricing struggle that's real
Why I'm embracing partnership and taking on a (risky) change in my business model
Why the thing everyone has said I'm crazy to do is absolutely what feels the best to me

RESOURCES:

LET’S CONNECT:

Connect with Adriane on LinkedIn @adrianegalea
Follow Adriane on Instagram @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

6 Ways to Scale Your Business as a Service Provider (without Burning Yourself Out) [RE-RUN]

Fri, 17 Nov 2023 06:00:00 -0400

The word “scaling” is thrown around a lot, and I want to talk about what this means and what this looks like if you are a service provider – so if you’re a web designer, copywriter, interior decorator, astrology chart reader, accountant, lawyer, and I’d also add consultant to this list.

We’re going to be covering the six ways you could scale your business as a service provider, which includes moving to an agency model, outsourcing SOME of the work in more of a mini-agency model, developing a retainer model, going e-commerce by creating a template shop, or transitioning into coaching or course creation.

I’m also going to go into my perspective on when the right time to make one of these shifts would be, things you need to keep in mind about scaling, and how to not burn yourself out with whatever you choose to do.

Quick overview of what we cover:

The six pivots you can make as a service provider to create scalability
The pros and cons of each model and making intentional decisions based on what you want so you don't burn out
How to know when it's the right time to start thinking about scaling
Common misconceptions around scaling you should know

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
Register for Predictably Profitable, the free training for 6+ figure service-based business owners

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Thing No One Tells You About Closing High Ticket Clients FAST

Tue, 07 Nov 2023 06:00:00 -0400

Signing high-ticket clients FAST - every service-based biz owner's dream, right?

And, it is possible. There are, in fact, effective ways to speed up the buying process – even when closing high-ticket clients. But what no one is talking about is how engaging in these kinds of short-cuts only tee you up for another set of challenges down the line.

What will always be true is this: the only thing that speeds up the buying process is better marketing. This episode gets into the workarounds that circumvent this truth, and why they are hardly worth it in the long run.

Quick overview of what we cover:

What high ticket prospective buyers expect from your sales process that low-ticket buyers don’t
Why fine-tuning your messaging, audience familiarity, and the way you communicate is the slowest of the fastest ways to convert prospective buyers - but always the way in which they’ll feel safest investing with you
Why aiming for higher sales call volume almost always leads to less sales
How to do less sales calls with more qualified buyers using friction points in your sales process (which almost always leads to more sales)
Why closing the sales either comes from better marketing prior to the call…or a shady distortion of NLP techniques during it
The three things every prospective buyer should know about you before getting on the phone
Why higher quality clients who don’t burn you out, only come from higher quality leads in the first place
Why fast closes will increase your attrition rate (the people who fall off/stop paying you)
How high attrition rates lead to biz instability, inconsistent revenue, lower retention and referral rates, and…need we say more?
One more time for the ones in the back: the only thing that speeds up the buying process is better marketing 😇

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
Register for Predictably Profitable, the free training for 6+ figure service-based business owners

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Engaging in Authentic Self-Expression for Alignment in Business, Self-Acceptance, and Personal Branding with Kari Russell

Thu, 02 Nov 2023 06:00:00 -0400

Energetic Business Coach, Kari Russell, thrives off of helping women truly dig deep – and then feel safe in that vulnerable space – while getting in touch with the parts of themselves that many public-facing entrepreneurs work for years trying to mask.

An expert in authentic self-expression, Kari’s own journey into goal-setting and leadership coaching has taken a path familiar to most small biz owners (up, down, and all around), along with a few unexpected detours (discovering the value of triggering herself with spicy romances to the extent that she now uses the genre as a medium to provoke her clients in the same way).

Let’s just say, when our convo reached the ‘spicy romance’ point, we – ahem – lingered there until we both felt well satisfied. 😉

Quick overview of what we cover:

Kari’s time as a goal coach at Lululemon and how that ignited her lifelong passion for goal-setting work
The importance (especially for women entrepreneurs) of releasing shame, guilt, masks and the masks we wear as we build and market businesses
How Kari was finally able to step into her truest self-expression and self-acceptance, using Human Design
How she reconciled the startling personal realization that Human Design better served her as a tool of self-understanding with her professional identity of being a Human Design expert/coach – and what happened to the biz connected to it
Her beautiful way of speaking about how her business expanded during COVID lockdown – a time when many, many people experienced extreme hardship
How she manages her extroverted nature working in a (mostly) virtual space and her go-to tools for self-regulation when she starts to idle uncomfortably high
Why paying attention to our bodies’ reactions (and how our brains judge those reactions!) can teach us a LOT about the truth of ourselves.
The moments of personal inauthenticity Kari views as huge gifts of awareness of where we need to do more work
The connection, freedom, and impact Kari hopes to leave as her legacy gift in doing ‘business better’ and why it’s all grounded in S-EX

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
Click here to register for the free training for 6+ figure service-based business owners

CONNECT WITH KARI:

Click here to connect with Kari on Instagram: @iamkarirussell

Kari Russell is a Leadership and Energetic Business Coach, global leader in Self-Expression and host of the S-EX Talk Podcast. She is married with 2 children and lives in a small country town in Ontario, Canada where you’ll find her tanning on her deck reading spicy romance novels in the summer or submerged in her hot tub in the winter (while also reading spicy romance novels)

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Scariest Parts of Scaling a Business (and How to Handle Them Like a Pro)

Tue, 31 Oct 2023 06:00:00 -0400

BOO! Today’s episode is a rundown of the spOoOOokiest things that can happen when you’re trying to grow your business. We’re talking ghosts…trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected.

Basically all the twists and turns that can sometimes feel like you’ve entered a haunted mansion of funhouse mirrors that all seem to deliver back an image of YOU as the potential scarefest source. (Spoiler alert - it’s almost always not about you, and what’s more, we’ve ALL been there.)

Quick overview of what we cover:

The perfect response to the “I need to talk this over with my partner” clients to avoid getting ghosted
How to plan for the clients who stop paying and/or cancel their contracts that keeps integrity intact for you both
How to decide between ‘bless and release’ or ‘block that bish’ when handling unfair refund requests
Why a ‘rejection is protection’ mantra safeguards your tender heart when public roasts come typing after you
Why trolls on your ads actually illuminate a path towards growth most business owners miss
What to do if you’ve invested in something that, frankly…sucks
Plus - a mini-masterclass on the best step to take when you’re running out of money and have no clients on the horizon
6 questions to ask yourself to discover if mindset is the cause of your Sunday (thru Sat) Scaries

EPISODES REFERENCED:

Episode 59 —> Realigning Your Business to Stay in Personal Integrity and Finding Energetic Business Success with Christine Michelle
Episode 39—> 4 Things to Know About Your Audience to Make Way More Sales

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
Register for Predictably Profitable, the free training for 6+ figure service-based business owners

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

What to Do When You Have No Time to Market or Sell in Your Business

Thu, 26 Oct 2023 06:00:00 -0400

Every business relies on sales and marketing to grow, period. Sometimes it’s as simple as saying “suck it up and find time to make it happen” and then sometimes…there’s more nuance involved.

A recurring theme that comes up with my clients that gives me pause for how many other small business owners are probably living through it too is the struggle to find time to market and/or sell in their businesses.

In this episode, we break down the best strategy to use – because whether you’re just starting out or you’re making 6+ figures consistently, there’s always room for improvement in facing challenges like this that like to reappear again and again.

Quick overview of what we cover:

The one stage of business where you must simply (and we say this with ❤️) “suck it up and make time”
How to find the balance between serving existing clients and finding new ones
What to do if you’re stuck in the pattern of “sign new client → cease all other sales+marketing efforts”
How to know when it’s time to systemise, hire+delegate, automate, or contract out tasks
How to reconcile the aspects of sales + marketing that don’t feel good to you

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
Register for Predictably Profitable, the free training for 6+ figure service-based business owners

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

7 Key Areas of Excellence to Get to 7 Figures

Tue, 24 Oct 2023 06:00:00 -0400

The fact is, most businesses don’t get off the ground. Which begs the question - why does it work for some and not for others?

Well, the bigger your business gets, the more complicated it becomes, and the more complicated your life as a business owner becomes, as well. And while almost everybody sets out wanting a seven-figure business – most people aren't willing to do the work that it takes to get there.

In order to grow and scale, you must uncomplicate as much as humanly possible. Start here: putting in the work to develop excellence in the seven key areas required to grow a healthy, sustainable business that's working for you.

Quick overview of what we cover:

Why you’re better off applying for jobs than running a business if sales + marketing makes you uncomfortable
Why the type of mindset work necessary to get your brain on board with growing a 7-figure business has nothing to do with manifestation or journaling and everything to do with mirrors
How to tame your limiting ego and feed you expansive ego
How you’re delivering your product matters as much as its quality
What a healthy business is reliant upon (spoiler alert: it’s NOT you)
Why great team members are necessary for increasing the impact your business has (rather than for the great work they do)
Why developing a solid operational capacity is the key between functioning at the level you want to be known for, and then doing it at scale
How to maneuver away from hiring ‘babysitters’ for your business and find awesome ‘co-parents’ instead
Why so many business owners who are good at making money stink at keeping it (or spending it wisely)
The two true boss strategy moves of serious CEOs
PLUS - exciting FREE BONUS - click here if you would like Adriane's personalized business strategy take on where your business might be stalled out!

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Course + Coaching Program Engagement Mistakes You Don’t Even Know You’re Making - with Steve Corney

Thu, 19 Oct 2023 06:00:00 -0400

When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they’re doing a great job at facilitation when, in fact, they’re….not.

Today we’re reviewing the mistakes you don’t even know you’re making when you’re ‘unconsciously competent’ at your craft. Engagement is such an important part of whether or not your learners are achieving the outcomes you’ve promised them - a HUGE factor in their decision to stick with you for the long-game.

Listen in as Steve Corney walks us through an elevated learner engagement strategy designed to increase participation in events like you’ve never seen before – the holy grail that every course designer is after.

Quick overview of what we cover:

What to do when you ask for audience participation/engagement and it’s a no-go
Why it’s short-sighted to assume that authority and thought leadership and unique perspective outweigh facilitator ability
How to decide when to deliver content statically vs dynamically
Why how you make your future learners feel in the beginning MATTERS a ton (your knowledge alone won’t cut it if you’re trying to sell something)
How to use learner feedback to know whether you’re nailing the balance of expertise vs. facilitation
The best vehicle to deliver info to prevent zoom fatigue
How to use ‘signposting’ in your event to deliver a pitch with integrity
What you can fall back on when your facilitator magic runs out
The number one sign that gives away peak engagement
The most strategic balance between teaching and engaging

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Episode 45, How Bro Marketers Have Destroyed Digital Learning
Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...
Episode 74, Delivering Outcomes With Mad Respect...
Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1; Episode 78, part 2; Episode 80, part 3

RESOURCES:

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

9 Thing I Wish I Would've Known Before Starting My Podcast One Year Ago

Tue, 17 Oct 2023 06:00:00 -0400

One year ago, I started a podcast. (It’ll be FUN, they said!”)

Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support.

And...it worked!

That being said -- I could have done some things better. So, I'm using the occasion of our 1-year anniversary to pass along what I've learned along the way!

Whether you have a podcast (or might be thinking about starting one), these are the 9 most important things hindsight has granted me full view of from 1 year in. A little mini-podcast masterclass, if you will, and a GIANT expression of my gratitude to everyone who has come, and stayed (and subscribed!). Thank you. Thank you. Thank you.

Quick overview of what we cover:

Why learning the tech is the least of it all
The three ways I went wrong with my launch strategy
Why ‘clear is always better than clever’ when it comes to choosing show names and episode titles
All the small details that make or break an episode’s (and really the show’s) success
How to choose what kind of help you need to keep recording (and publishing!) consistently
How to prepare for the slow growth that podcasts tend to track on
How to use your audience behavior to shape your episodes
Why guests are not going to help you the way that you think they might
How to reverse engineer your episode CTAs
How to know if it’s all worth it, on a personal level (and professionally, because data!)
Why building a podcast has felt like building a meeting house in all the best ways, and why knowledge sharing is my own personal theology

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How to Reverse Engineer Your Sales Funnel to Drive Higher Conversions with Steve Corney

Thu, 12 Oct 2023 06:00:00 -0400

Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline? Well, today we have an episode that...at least intended to cover these marketing principles exclusively.

Instead - we get into something even more valuable.

Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their convo quickly jumps straight down a rabbit hole filled with so many numbers and equations and metrics that it ultimately leads them to a bigger revelation about Steve's overall sales funnel design.

These are the type of "pick the expert's brain" moments that we live for, and we can't wait to hear about how you can apply the same disruptive-yet-infallible thinking to your own sales and marketing strategy!

Quick overview of what we cover:

The do’s and don’ts of an effective Sales Page set up
How to keep your headlines about your learner (and less about you)
Adriane’s unique spin on niching
Why including a menu on your sales page is not the best move
How to zero in on your most effective funnel, if you have more than one
How to “borrow” a renewable lead source rather than pay for one via ads
How to choose between a paid product vs low ticket offer vs a freebie offer when all roads lead to a higher ticket program
Why Steve was SO stoked to have Adriane rain hard on his current sales funnel parade
The simple-yet-brilliant equations Adriane uses to reverse engineer lead source choice

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Episode 45, How Bro Marketers Have Destroyed Digital Learning
Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2
Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...
Episode 74, Delivering Outcomes With Mad Respect...
Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1; Episode 78, part 2;

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Your CEO Superpowers and Why You Should Tap Into Them Relentlessly to Scale

Tue, 10 Oct 2023 06:00:00 -0400

If you want to scale a business to high 6-figures – even 7- or 8-figures – you have to let go of everything that isn’t one of your superpowers. Not doing so, is either going to hold you back, or if you continue to force it, will leave you spinning your wheels for a LOT longer and with a LOT more energetic investment than is necessary. Which – undoubtedly – will lead you down the path of 3…2…1…burnout.

Quick overview of what we cover:

The biggest lie told to us, bought and sold by our ego, that keeps us stalled out
How to classify your CEO superpowers vs zones of incompetence
Why it’s a mistake to delegate away certain tasks at certain times
How to reconcile what you love doing with what you want to be known for
The three biggest excuses we use to hide behind the ‘it must be me who does xyz’
How to tease out the conditioning-based thoughts that might be (sneakily) at the origin of your work ethos
Why building a team with intention greases the wheels for letting go of what doesn’t serve you

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Key Points of Curriculum Mapping or Auditing to Ensure Your Learners Receive the Promised Outcomes with Steve Corney

Thu, 05 Oct 2023 06:00:00 -0400

In todays' episode, the teacher becomes the student!

Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab. Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date.

In short - it's course-building GOLD.

Quick overview of what we cover:

The 5 columns that belong on a curriculum mapping spreadsheet
The tools that can tell you if your content is truly engaging your learners (or not!)
How to weave macro and micro outcomes into your course mapping
The best ways to get your learners to demonstrate knowledge gained
Why it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your course
Why "free-range chicken" learners are the least engaged
Steve's persuasive argument for locking down content
Why your price point should not dictate the amount of support you give your learners
How to hold your learners accountable with kindness
The secret weapon Adriane employed in her last program that blew Steve away with its cleverness

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Episode 45, How Bro Marketers Have Destroyed Digital Learning
Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2
Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1; Episode 78, part 2;

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The 4 Biggest Reasons You’re Having Trouble Scaling Your Service Business

Tue, 03 Oct 2023 06:00:00 -0400

If you've reached the point in your business when you're ready to scale (that is, generating more profit whilst spending less resources to do so) but can't seem to find your groove to make it happen, this episode will help you narrow down what the reason for that might be...and what to do about it.

Quick overview of what we cover:

The 4 components that lead to a self-sustaining business
What to do if the weight of your business falls squarely upon you (and only you)
How optimizing your marketing and visibility helps kick the productivity hamster wheel to the curb
The reason you remain in a state of scarcity/worry spiral despite making bank
What's missing from your business if you make generate revenue - but can't afford to pay yourself consistently and/or fairly
How to flip the 4 reasons you're not currently scaling into a solid business strategy for the next 12 months

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Make More Money + Sales with Your Established Course or Coaching Program, Part 4 – with Steve Corney

Thu, 28 Sep 2023 06:00:00 -0400

Masterclass, webinar, challenge…

2-day, 3-day, 5-day…

Live vs pre-recorded…

Turns out – the type, length, and format of your sales event doesn’t influence your launch’s overall success as much as you might think.

You know what does?

Actually delivering something of value AND respecting your audience’s time while doing it.

Quick overview of what we cover:

What you should be looking at if you’ve noticed your conversion rates falling and your show-up and engagement rates dwindling
Why statements like – launch events don’t work anymore! – don’t tell the whole picture
How the buyer market has changed and why what used to work before, now doesn’t
When to blame ‘zoom fatigue’ and when to admit you’re a sh*t facilitator
How to use your curriculum to inform your launch vehicle
What the bedrock of respect for your audience during events is built upon
How long your pitch should be in relation to your launch event
Why focusing on the sale will take away the one thing that will make them want to buy
The true measure of a successful launch event (spoiler alert – it’s NOT your conversion rate)

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Episode 45, How Bro Marketers Have Destroyed Digital Learning
Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2
Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
Make More Money + Sales with your Established Course or Coaching:
- Episode 76, part 1
- Episode 78, part 2
- Episode 80, pa

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Mistake I Made That Is Completely Shifting My Brand

Tue, 26 Sep 2023 06:00:00 -0400

Have you ever had one of those moments when you spoke something out loud for the first time, and it just hit differently than it ever has on paper? I had one of those moments recently, and it ultimately set the wheels in motion for an entire rebrand shake-up/personal brand awakening.

(One that I’m very much currently in the midst of, tbh.)

So, why am I choosing to share it in real time?

The biggest reason – these ‘building the plane as we’re flying it’ moments happen to all of us who identify as visionaries – but no one really talks about what it’s like to be in the middle of them.

And what’s more, rebranding as a concept is daunting – for sure – but pressing forward within a brand you don’t align with anymore is a heavier weight to bear.

This episode gets into the juicy details on why I am choosing to rebrand, my hopes for the future, and why sometimes it takes making a mistake (and then doubling down on it) to realise what you really want.

EPISODES REFERENCED:

Episode 1 - Why I Completely Burnt My Business to the Ground...AGAIN

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Make More Money + Sales with Your Established Course or Coaching Program, Part 3 – with Steve Corney

Thu, 21 Sep 2023 06:00:00 -0400

Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program.

Today’s episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you’ve got ‘Decisive Desi’ (the buyer we expect everyone to be) or ‘Factual Fallon’ (she can be a wee bit triggering, NGL) or ‘Synergistic Sydney’ (she runs her biz on vibes alone) leading with respect means meeting each where they’re at.

Quick overview of what we cover:

What’s probably going on if your sales have slowed and selling doesn’t feel good anymore
Why we’ve gotta move on from cringe-y ‘handling objections’ sales tactics
How to achieve transactional transcendence via respect
Why making your clients feel safe is the most important (but often missed) first step to a respectful sales relationship
How to effectively capture each buyer persona within your marketing and sales content
How to figure out which sales processes to systemise and scale…and which to scrap
Why using your buyers’ personas to guide your follow-up approach is the key to making it feel good to both of you

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Episode 45, How Bro Marketers Have Destroyed Digital Learning
Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2
Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
Episode 76, Make More Money + Sales with your Established Course or Coaching, Part 1
Episode 78, Make More Money + Sales with your Established Course or

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Holy Grail Metrics That Determine the TRUE Sustainability of Your Business

Tue, 19 Sep 2023 06:00:00 -0400

Building a business that can weather storms and persevere across time is respectable – for sure – but building a business that can actually run (well!) without you AND not dump all the work accrued in your absence right back into your lap upon your return, well… that’s next level.

In other words, to be truly sustainable, a business must be SELF-sustainable.

If you’re someone who likes crisp clean quantitative goals, sharpen your pencils because in 11 short minutes this episode explains the Holy Grail Metrics that determine whether your business is on the path to self-sustainability…or not.

Quick overview of what we cover:

How long could you really step away from your business?
Would it be an actual period of unplugged bliss and if not, how much checking in would you be required to do?
How afraid would you be to open your email once you clocked back in?
Would your business continue to grow in your absence?
How much growth would be enough growth to justify all this so-called ‘time freedom?’

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Make More Money + Sales with Your Established Course or Coaching Program, Part 2 – with Steve Corney

Thu, 14 Sep 2023 06:00:00 -0400

Listen - there's a lot of nonsense happening in the online marketing space right now. And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets*

Today we're back for Part 2 of our 'Make More Money + Sales with your Established Course or Coaching Program series with Steve Corney. We're getting into messaging that seeks to make your clients feel seen, heard, and understood and why that's such a HUGE game changer for elevating your business (and - ahem - making more sales).

Quick overview of what we cover:

The biggest reason you're getting shot down when pitching your programs and courses
The 6 stages of product-solution-product awareness
Why 'how-to' educational content is causing you to fall short of the sales finish line with problem-unaware people
How Diagnostic Education blows 'pain point' marketing away
What to do about Super Fans who consume all your content and buy nothing
How to market for what people want and then design curriculum for what they need (while staying in a manipulation-free zone)
Why marketing to help people feel heard, seen, and understood is the Holy Grail of high conversion rates
The social proof strategy that's WAY more effective than future pacing/inspiration-baiting
Why 'more' of what's NOT working doesn't make it work...more

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Episode 45, How Bro Marketers Have Destroyed Digital Learning
Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2
Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
Episod

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How to Stop Being a Control Freak and Effectively Delegate to Your Team

Tue, 12 Sep 2023 06:00:00 -0400

It takes a village to raise a kid - and, as it turns out, it takes a village to grow a business (especially if you want said business to one day leave the nest - aka - function without you).

Even as sweetly as you may say it, your biz is not your baby. And all that helicopter mommin' you've got going on isn't good for either one of you.

Today's episode covers the five stages of effective delegation designed to soften those co-dependent edges and help loosen your control freak grip - one measurable step at a time. What's more - we've got the note-taking covered! Just head on over to soulpreneur.co/delegate where you'll find a PDF guide with all this info neatly packaged up for you.

Quick overview of what we cover:

How to hire for replication, not innovation
Why SOPs are the Google translate for your brain → team
Why anywhere you feel frustration in your biz is an indicator that you don't have a system
Why the right person to create your SOPs must hold the expectation that you will either approve, modify, or decline their work
How to 'trust intelligently' in order to transfer authority for certain decision-making events
How to tell when you're actually ready to completely relinquish control (what most people want, but skip stages of delegation trying to get to)
Why an effective growth strategy is all about making smart moves, not solo moves
How to ready your business to be an asset worthy of sale (even if you never plan to)

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Make More Money + Sales with Your Established Course or Coaching Program, Part 1 – with Steve Corney

Thu, 07 Sep 2023 06:00:00 -0400

If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results.

Part one of our series is all about shifting the focus from, ‘how can I make more money with less?’ to asking the hard questions about what your program or curriculum really offers (read: whether or not it actually delivers on what you're promising).

Because once you’ve landed on the ‘effective dose’ for learner engagement, experience, and outcome delivery - not to mention, the actual transference of knowledge - you're off to the races!

Quick overview of what we cover:

The super secret squirrel equation Steve uses to scale (spoiler alert: it's more x+y / z = 'shut up and care about your clients' than, like, actual math)
Why increasing a dismal client retention rate of 4% (the industry average!) to a respectable 30% will exponentially sky rocket your profit
Why the 'fixes' you're employing to keep clients are probably making your client retention problem even worse
Why Steve believes stating one's learning preference (eg - 'I'm a visual learner') - holds about as much relevance as stating, 'I'm a coconut'
The worst thing you could possibly do when approaching course creation
How video might kill the (course creation) star - aka - the importance of respecting your learner's time by enabling 'quick wins'
Why 'adding value" doesn't mean literally adding more when it comes to revamping an underperforming course
How a marketer and an educator have vastly different answers to 'How can I improve my course?'
Why you must fall out of love with your courses in order to improve them
Why reminder sequences are the unsung heroes of retention (and the amazing apps we recommend using to create them!)
How to fill your clients' 'enough bucket' once you realize that it's SO much smaller than yours
Why Vanilla Ice is the ultimate client retention expert we're all overlooking

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Episode 45, How Bro Marketers Have Destroyed Digital Learning
Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term S

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Identifying Who Your First (or Next) Hire Should Be

Tue, 05 Sep 2023 06:00:00 -0400

Are you ready to take the leap on your first – or next – team member? Hold up! A question I often get asked is around who the next best hire is, and most people who have never heard me speak about this are surprised by my answer.

In this quickie episode, let's dive into what I'd recommend you look for when you go to hire – especially if you don't want spend more time making decisions with this person than it would've taken you to just keep the tasks for yourself ;)

Quick overview of what we cover:

Why I disagree with the way a lot of business coaches recommend hiring
The VA debate: should you bring on a low cost assistant to alleviate some basic tasks once you can afford it?
Why innovation vs replication makes allllll the difference when you hire
How to decide if you want to bring on a team member who will make you money vs one who will make your life easier
The power of intuition and discernment when you hire

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience with Steve Corney

Fri, 01 Sep 2023 06:00:00 -0400

If you've been fed a bunch of lies about course creation that go something like this - 'Oh! It's easy! Spin up a group coaching program, charge $5k a person, and then just show up once a week from the Bahamas and drink mojitos!' - and you're wondering why it's not exactly going that way for YOU...

Well.

With love in our hearts, we say this: if your clients/students/learners aren't achieving the outcomes you've promised them, you're probably not caring enough about their experience with your curriculum.

Quick overview of what we cover:

Your audience is definitely paying attention to more of what you're doing (and not doing) than you think
Humans are natural thrift seekers - you'll lose their respect if don't address incongruities between what you offer + what you deliver
Why "I'm looking for X amount of people this month" is total BS and everyone knows it
Why you'll never go wrong operating from this motto - deliver on outcomes promised, not to the FEW but to the MANY
When your people aren't succeeding, is it better to tweak your curriculum or your promise?
Why the lack of curriculum mapping is one of the fundamental flaws of the course creation industry
Why your offer is never going to sell (no matter how sexy your marketing is) if you can't get your promise of value right
What people are really paying you for as an expert may not always be what they want to hear + do
Anticipating needs and obstacles in your curriculum is one of the best ways to nurture your learner's respect (and why taking action on their feedback allows you to keep it close to heart)
The quickest way to figure out why your course/curriculum isn't working that costs you ZERO dollars

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Click here for

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent with Steve Corney

Thu, 31 Aug 2023 06:00:00 -0400

One minute you’re chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you’ve noticed plateauing or decreasing sales, or maybe you can’t shake the feeling that how you’re selling is not congruent with your ‘service above all else’ values…and you know what? You’re NOT alone.

The market has changed.

Here’s where the ground is shifting:

If you want to make a sale, you gotta earn your potential client's respect - and if you want to make repeat sales, you gotta keep it.

In this episode, we get into why that’s happening – and why it’s good! – and what to do about it.

Quick overview of what we cover:

Why trust alone is not enough to keep people continually coming back to you
The mistake a lot of course creators + coaches make when designing their learning content (spoiler alert: quality and quantity don't necessarily need to both be present for you to have something good)
Why true mastery of a subject lies in your ability to strip something down to its simplest form AND articulate it in a timely manner (+ why it’s essential to your job as an expert)
The importance of reducing the time that you sell at people, (AKA - the most uncomfortable thing that you will ever do in a sales process)
Why the ‘expert fallacy’ will send your potential clients spiraling long before you’ve ever had a chance to pitch them
Why marketing is like dating, and selling is like sex (or more importantly – why no one wants to be hit on by Nickelback)

CHECK OUT STEVE + ADRIANE'S PROJECT:

Click here to get on the waitlist for our program launch
Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES:

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

7 Traits of ‘A Leaders’: Leadership Qualities That Attract and Keep 'A Players'

Tue, 29 Aug 2023 06:00:00 -0400

Human-centric leaders share 7 key traits – and they go way beyond the cookie-cutter “keep an open door policy” cliches that a quick Google search will spit out at you.

Remember, ‘A Players’ don’t play for ‘B Leaders’ – this quickie episode is just the framework you need to start leveling up your leadership game.

Quick overview of what we cover:

How creating a culture of respect for each team member’s ideas equally circumvents both people pleasing- and imposter syndrome-driven behaviors
Why you should expect to lose your best people – and what it says about what you both value
Not only is throwing people under the bus way beyond passé – it’s super damaging for humans with feelings (i.e., everyone)
How to delegate outcomes rather than tasks (and why that matters)
The 4 ways your team members are looking to feel by working with you
Why boundaries are the ultimate kindness
How to avoid ‘hoarding your vision’ (and what unlocks for your biz when ‘your vision’ becomes ‘our vision’)
Why you must check your privilege at the door

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Passive Income Series Part 3: Designing Your Promo Plan to Sell Passive Revenue Products

Thu, 24 Aug 2023 06:00:00 -0400

We've made it to the final installment of the passive revenue series! This episode digs into what you need to understand about promoting passive revenue products so you can start the process of creating a promo plan. We'll dig into email marketing, paid ads, social media, evergreen content platforms, and partnerships so you can get an idea of what might work best for where you're at.

If you haven't already listened to Parts 1 or 2... I highly recommend starting with those first (especially Part 1 so you know what you're getting yourself into)!

Listen to Part 1 HERE
Listen to Part 2 HERE

Quick overview of what we cover:

The shady side of buying products from passive revenue coaches (that you should NOT do if you create your own passive products)
Why you want to focus your public promo plan on your top of funnel, then build out an internal ecosystem for cross-promotion
The importance of understanding your passive product funnel (listen to Part 2 for further reference!)
The #1 most important component across your entire passive promotion strategy
How to use automation and tagging in your email marketing to create a more effective promo strategy
An overview of your paid ads ecosystem across top, middle, and bottom of funnel
Why volume and audience building is crucial in your organic promo strategy
Whether to use "active" or "evergreen" content platforms and what they each mean
How it's easier to borrow influence than create it, and why you should care if you're creating passive products
The key indicators of creators or business owners who would be ideal affiliates – and how to approach partnership conversations

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

ALL OF THE PASSIVE REVENUE SERIES EPISODES:

LET’S CONNECT:

Book a call

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Secret Weapons of Generating More Leads and Converting More Sales with Steve Corney

Tue, 22 Aug 2023 06:00:00 -0400

If you want a better way to understand how you're generating leads and converting sales – so you can do more of both – this is the episode for you. We're going deep into full funnel metrics, from initial lead capture all the way through the sales conversion through ads, control variables, audience understanding, and the art of interpreting data.

Quick overview of what we cover:

What a "detonation point" is and why it matters for your funnel
Understanding your lurkers, your social butterflies, and your unicorns as you create content
Which parts of your sales and marketing you have more control over
Knowing how to compare metrics between a cold audience, warm audience, and an ads audience – and how to use that data to scale
Why it was a red flag for me to see my conversion rates were really high in my last launch
The difference between friction and volume in your marketing and sales and how to identify which you want
Why the metrics in your middle of funnel around time to nurture someone before they convert are the real gold
Why it's important to develop excellence around sales and marketing tasks
For anyone who might be a bit more woo or is data averse: why I believe data is a subset of mindset and how intuitive data matters too

CHECK OUT STEVE + ADRIANE'S JOINT PROJECT:

Click here to get on the waitlist for our program launch
Follow us on Instagram: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the wai

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Passive Income Series Part 2: Creating Your Blueprint for a Passive Revenue Model

Thu, 17 Aug 2023 06:00:00 -0400

What if you could generate an income stream without having to trade your time? This episode, the second part of of a three part series on passive revenue, dives into a *whole masterclass* on creating a successful passive revenue model that aligns with your unique offering and goals. We'll go into passive revenue creation, exploring the importance of understanding the solution you're offering at all levels, from macro to micro and loads of insights into the strategic building of a passive revenue product suite.

Quick overview of what we cover:

Why you want to focus on the end goal so you can reverse engineer your passive funnel
The who, what, when where, and how that you should be able to identify when building a passive funnel
The different ways to build in low, mid, and high ticket products to maximize profitability in your suite
What a detonation point is and why it matters to your passive revenue model
How you can make a super simple passive revenue model work
The difference between a high ticket, low volume business and a low ticket, high volume business... and how your passive offers can support both
How you could build out a more robust offer suite to pad profitability in the middle of your funnel if you wanted a more advanced approach
How to approach having a profitable front end passive model by a double dipping strategy
Why you want to test *everything* and stay the course

RESOURCES:

Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

ALL OF THE PASSIVE REVENUE SERIES EPISODES:

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Passive Income Series Part 1: The Most Important Things to Know Before You Start (That No One Tells You)

Tue, 15 Aug 2023 06:00:00 -0400

"Do passive income, they said... it'll be easy they said." Welp.

As amazing as passive income CAN be, there is also a lot of stuff no one tells you before you get started. You go into the world of passive products bright eyed and bushy tailed thinking: this is IT, my ticket to cash! ...And it very rarely works out that way.

So I've created the Passive Income Series, and in this first part, I'll talk through what you need to know before getting started. I want you to be able to make an informed decision on whether or not pursing passive revenue is right for you right now in this stage of your business. And if after listening to this episode, you decide it IS, then parts two and three will walk you through setting up your passive model and then come up with a promo strategy!

Quick overview of what we cover:

The irony behind passive revenue not actually being passive for quite some time
The ONLY thing that will speed up your process of moving into passive revenue (hopefully) more effectively
What you need to know about having an audience to sell to both now and later down the road
The sneaky way you can bypass having a large audience or using ads if you're willing to put in the legwork
The biggest caveat to running low ticket passive products which will destroy your profit margins if you address it
Why you absolutely must have a strategic, intentional, and well-planned funnel if you want passive products to work
Why passive products are best paired with high ticket offers
When the right time to transition into passive products would be if you're currently selling high ticket coaching or services

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

ALL OF THE PASSIVE REVENUE SERIES EPISODES:

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success with Steve Corney

Thu, 10 Aug 2023 06:00:00 -0400

One way to get serious with your business is to get cozy with your metrics. The only problem is that metrics are based on data, and data has been known to inspire this response – “Data?! GROSS.”

Instant turnoff…maybe…but also…the closest thing to your business’ crystal ball.

In this episode, Steve Corney joins me to break down the difference between external and internal metrics and how they each reveal different aspects of your business’ performance. In the wrap up, we review key data points you can zero in on to make simple yet effective tweaks to your course curriculum or programs to radically improve completion rates.

(Because – and we say this with love in our hearts – if nobody’s finishing your stuff, what are you even charging for?)

Quick overview of what we cover:

What we’re talking about when we say “Bums on Seats” metrics vs. “Keeping Bums on Seats For as Long as Possible” metrics
The Metrics Goggles you’re probably wearing that make external metrics look good from afar (when they’re really ‘far from good’)
The tell tale signs within your program that point to whether someone will have success with your methods/using your knowledge
Why the ‘Industry Standard’s’ 3% completion rate for self-directed learning courses is laugh-(so we don’t cry)-able
How to detour around the “Cliff Moment” where people totally disappear from your curriculum/course
Why automating triggered follow-ups for those who fall off is actually one of the best ways to stay personal…and recapture engagement
The ‘Advanced Sorcery’ available to customize one curriculum to work for many (i.e. your novice —> advanced knowledge clients)
Why it’s sooo worth it to look beyond the WORK of making improvements…and see it for the OPPORTUNITY to do something cool for your clients that it really is

CHECK OUT STEVE + ADRIANE'S JOINT PROJECT:

Click here to get on the waitlist for our program launch
Follow us on Instagram: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Click here for Episode 73, Trust Isn't

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Simple Hack I’m Using to Test Messaging Efficacy 90% Faster with $20 in Ad Spend

Wed, 09 Aug 2023 06:00:00 -0400

Are you impatient and want to know if things work like... NOW? (Definitely not me... not ever... 👀) Today we're exploring exactly how I'm testing the effectiveness of your messaging... but faster, with using low cost ads. We'll look at two ad options: boosting a post and thruplay campaigns in Ads Manager.

I'll walk you through the process of each, how to choose your goals, how to interpret the data and evaluate the efficacy both qualitatively and quantitatively. And there's a lil bonus at the end with a more advanced strategy about how you can build a warm audience through running cold ads (scratching your head?... all will be revealed!).

Quick overview of what we cover:

How to implement a messaging testing strategy by allocating $20 for each test to quickly determine if your messaging resonates
A beginner-friendly method of running ads that most ad gurus will tell you to RUN from... but works really well
The key performance metrics / KPIs to track around profile visits, followers, and video engagement to measure messaging effectiveness
Why you can re-imagine ads as your trusty lab partner helping you conduct an experiment to make your business better
The threshold you need to hit before making any judgements about how the ad is performing
How you can use these strategies to help mitigate risk when running larger campaigns

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Freedom Fallacy: The Thing That Will Block You From Having Actual Freedom

Thu, 03 Aug 2023 06:00:00 -0400

Most business owners are in pursuit of two things: impacting others' lives and creating freedom in their own. But what happens when that pursuit of freedom keeps us from having actual freedom? In this short but sweet episode, we'll dive into the concept of the Freedom Fallacy, a deeply rooted belief that financial freedom should come before time freedom... but will often just keeps us in the hustle and grind.

Quick overview of what we cover:

The concept of the Freedom Fallacy and how it blocks business owners from creating a deeper level of choice and freedom
How the Freedom Fallacy goes hand in hand with the 6 Figure Hamster Wheel (and the 7 Figure Hamster Wheel, if not course corrected)
How our money stories and beliefs around equating hard work to success contribute to the Freedom Fallacy
How to get off the hamster wheel that often comes from chasing financial freedom
The three steps to freedom: time, money, and relationships

RESOURCES:

Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Book a call to work with Soulpreneur to grow your business

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneurbiz

This episode was first published at Soulpreneur.co/065

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 2

Tue, 01 Aug 2023 06:00:00 -0400

We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.

Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that work, and those that may cause your participants overload. Spoiler alert: the key is respecting their time, and creating a space where they can fall in love with what you offer.

Quick overview of what we cover:

What the Golden Rule is and how to use it along with a vibe check to create a great event experience
Which aspects of your community and can be used as strategic elements to create engagement and keep people around for the sale
What to do if you don't want to talk people's soul off during your event while also providing a solid transformation
How a learning designer approaches building event curriculum vs someone who might be more grounded in marketing
How to prioritize your audience's needs and why you want to start by respecting their time and respecting where they're at
Understanding why less really CAN be more to avoid cognitive overload in a learning experience
Whether or not you should pitch more than one thing, and how to (and not to) navigate it should you choose to
How to take a more respectful approach to presenting your offer and transitioning from

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Book a call to work with Soulpreneur to grow your business

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Click here for Episode 73

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1

Thu, 27 Jul 2023 06:00:00 -0400

We're pulling back the curtain on the coaching industry, shedding light on the gross, if not unethical, side of live sales events. Steve Corney is back to dissect a live event funnel run we both went through. This episode is the first of two where we'll walk you through everything, from the registration process to the closing pitch, highlighting how deceptive tactics are ineffective and can leave customers feeling disrespected.

We won't just walk through how abysmal this particularly funnel is (because, spoiler alert: IT IS), but also sharing our thoughts on the better, more effective, more *gasp* RESPECTFUL approach, replacing the tricks and traps with ethical sales strategies and impactful learner experiences.

Quick overview of what we cover:

Why we were left with a bad taste in our mouths after conducting an undercover operation to review the registration, pre-event, community, training, and sales process of a digital challenge (and how you can do it better)
How a more sophisticated buyer requires a more more sophisticated sales process in order for it to be effective
One of the most disrespectful things you can do to your audience if they buy into a low-cost event
Why lifestyles-of-the-rich-and-famous, shock-and-awe style marketing and sales tactics count on your never looking closely at what's inside
Where we land on the debate of "to value stack or not to value stack?"... and the potential legal issues if you use them
The pros and cons of using Facebook for an event vs non-social platforms
Why it's important to keep participants engaged before your event and how to do it effectively

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your L

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Ethically and Effectively Charging for Your Services or Coaching Packages

Tue, 25 Jul 2023 06:00:00 -0400

What is the best way to price your offers? How can you raise your rates to where you want them to be and still make sales? How can you get someone to actually pay you the prices you want to be paid? (Lions, and tigers, and bears, oh my!)

If I had a dollar for every time someone asked how to price their offers... well, I would have a lot of dollars. So I created this episode to work through some of the more nuanced parts of both effectively and ethically raising your rates, looking at cost, price, and value, providing you with insights on how to charge more while staying true to your values.

Quick overview of what we cover:

The difference between cost, price, and value... and why you need to know the difference
Why you should understand the subjective side of selling and pricing your offers to do both more effectively
Why you're likely undercharging, and why I believe it's your responsibility to charge more if you are
How value stacking attempted to overcome the problem of perceived value
How to think about cost and price in a more objective way
The four key things to understand your price when you sell
How to handle (or not handle) a prospective client who doesn't see the value of your offer

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/062.

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Three Things That Will Hold Your Revenue Back From Growing

Thu, 20 Jul 2023 06:00:00 -0400

After working with hundreds of business owners, there are three common traps that I see people fall into which could stifle growth. In today's episode, I'm breaking each of those three traps down to help you focus on scalability and avoid burning yourself out.

I'd also love to know which of the things talked about in this episode resonate with you the most so I can create more in depth content. Let me know by sending me a message over on Instagram @soulpreneur_co!

Quick overview of what we cover:

Why it is important to understand vision, growth, and money and how each affects your ability to grow
The effect automation has around streamlining your business operations
What people aren't telling you right now about using Facebook and Instagram ads
Where you might be overcomplicating and undercharging and what to do instead
Whether or not you want to create a robust product / offer suite and move into passive revenue
The biggest mistake business owners make with systemizing, automating, and delegating

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at soulpreneur.co/061.

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Scaling Your Service Business: The Intentional, Sustainable, Profitable™ Framework

Tue, 18 Jul 2023 06:00:00 -0400

Ready for your business to serve you, rather than feel like a never-ending hamster wheel of tasks? In this episode, I'll walk you through my Intentional, Sustainable, Profitable™ framework which I use to help grow businesses at any stage in order to align your business growth with your lifestyle desires and mission.

Imagine a business that not only pays you well but also operates seamlessly, even in your absence. My goal is to help you create a surplus of resources in your business, be it money, energy, time, or satisfaction in relationships.

We also walk through a practical guide on how to audit your business model, prioritize profit, and make necessary adjustments to your offers to build infrastructure into your business that creates alignment with your life.

Intentional, Sustainable, Profitable audit questions:

Does this serve my bigger vision?
Does this get me you more of what I want?
Does this achieve the desired outcomes?
Does this align with my desired lifestyle or current season?
Does this serve my mission, “why”, or purpose?
Does this bring me joy?
Is this meeting or exceeding financial KPIs?
Is this paying me and others well?
Does this create overflow of resources rather than deplete them?

Rank each question on a scale from 1-5 (5 being the highest)
Then whichever criterion matters most to you in the moment, count it twice.
Add the numbers up, and the closer you are to 50, the better.
40-50: Perfecto • 30-39: Tweaks likely needed • 29-below: Overhaul or delete

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at soulpreneur.co/060.

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Realigning Your Business to Stay in Personal Integrity and Finding Energetic Business Success with Christine Michelle

Thu, 13 Jul 2023 06:00:00 -0400

What do you do when you find yourself in a place in your business that is misaligned? After walking away from a decades long run as a corporate executive, then generating a sizable Human Design-based business, Christine Michelle from The Aligned Soul started feeling more and more like she was giving her power away to a tool.

Christine is sharing how she walked away from Human Design and has come back stronger, and shows us how to tap into her lifelong process of manifestation (coupled with a lot of action) to create your desired reality.

Quick overview of what we cover:

What exactly is a personal energetic vibration and how to leverage it to create the reality you want
Why you need both the "woo and the do" to actually manifest your desires
The four types of power you have and how they work together to help you
Why Christine doesn't consider going back to corporate, driving Uber, or filing bankruptcy after starting her business "failures" and why you shouldn't make yourself wrong for not having certain things yet
Inner god voice, conscious money mindset, manifestation in motion and the tools Christine uses that help you stop seeking things outside of you
How you can start micro stepping into the identity of the next level business owner you want to be
The logical side of manifestation and how it comes down to science and creating neural pathways

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Book a call to work with Soulpreneur to grow your business

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH CHRISTINE:

Click here to visit Christine's website
Click here to connect with Christine on TikTok: @thealignedsoul
Click here to connect with Christine on Instagram: @i.am.thealignedsoul
Take Christine's free mini course, Conscious Money Mindset

Christine Michelle is the Founder and CEO of The AlignedSoul by Ana-Hob® International Transformation Brand & author of The Aligned Receiver.

Known as The Vibration Lifter and Energy Shifter, Christine is a former 20 year corporate executive tur

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Is the Coaching Bubble Popping? My Past and Future Predictions on the State of the Coaching Industry

Tue, 11 Jul 2023 06:00:00 -0400

There has been a lot of talk about the coaching “bubble” starting to “pop.” Nearly a year ago, I started making observations and predictions as to what has been happening in the coaching industry, and in this episode, I’m following them up.

Whether you are a coach or a business owner working with a coach (or thinking about doing either), this episode gives ALL the spice around the current state of the coaching industry.

Quick overview of what we cover:

How market sophistication, market savvy, and the economy are affecting the coaching industry
The state of know, like, and DIStrust the collective of consumers have around coaching offers
Why the soft skills that have made up for lack of marketing ability are no longer working
What constitutes lazy marketing
Internal vs external metrics, what most people are NOT using, and why both matter equally
The Great Resignation: Online business owner edition – and why I believe this isn’t going to stop anytime soon
Why excellence, mastery, and messaging are your biggest assets to make sales
The biggest distinction business owners can make when doing business online

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Listen to the Alex Hormozi podcast episode mentioned on Apple | Spotify

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at soulpreneur.co/058.

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Most Shocking Part of My Last Launch (and Why You Should Care)

Thu, 06 Jul 2023 06:00:00 -0400

After spending the last quarter preparing for and executing a launch, there is one key insight that I’m absolutely shocked and to be honest, disgusted by. Saying I’m shocked and disgusted isn’t clickbait, it’s simply the truth about how I feel.

This is a spicy one, friends, get ready!

Quick overview of what we cover:

The major problem that exists within the coaching industry and my perspective on how it’s affecting business owners
What it means to have integrity in what you offer
How to properly qualify leads into your programs before taking money from them
The questions to ask before hiring a coach or mentor – and the red flags around their answers
Why discernment is your greatest ally as a business owner
The primary objective I have for any client who comes into a coaching program with me – and why you should care deeply about this
The definition of success in a coaching program and why replicable results are crucial
How to be both a better coach AND make better decisions when working with a coach
The formula that constitutes the #1 thing you should walk away with from almost any investment

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at soulpreneur.co/057

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Creating Your Plan to Have a Bomb.com 2nd Half of the Year

Mon, 03 Jul 2023 06:00:00 -0400

It’s officially July, which means the year is half over – and I wanted to talk to you about recalibrating to what you’re hoping to accomplish in 2023!

In this episode, I’ll walk you through how to look at the first six months of the year and evaluate them, then create a bomb-dot-com plan for the second half of the year. And to note: listening to this episode will be good, but sitting down with a notebook and brainstorming as we go will be even better :)

Quick overview of what we cover:

Evaluative criteria to assess and plan using my 4C’s framework (content, cash, core, clients)
How to use a red-yellow-green assessment to determine where to focus your energy and efforts
Why understanding your season and capacity are critical to future planning
The weird method I use to future plan that works extremely well to cover all bases
How to use historical data – if you have it – to make better choices
The #1 thing I want you to keep in mind when setting goals or intentions

For your reference:

Clients: leads, current clients, evangelists (referrers)
Cash: sales, revenue, profit
Content: marketing, visibility, assets
Core: strategy, operations, team
Fire: what’s hot / what fires do you have going
Earth: what’s grounding you
Water: what are you drifting toward / what’s leaking
Air: where is the wind blowing you long term

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at soulpreneur.co/056

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Marketing With Integrity in a Post-Bropocalypse World – with Steve Corney

Thu, 29 Jun 2023 06:00:00 -0400

If you’ve been taught to sell in a certain way (cough cough, ‘Bro Marketing’) – no shame – but I’m here to tell you there’s a better way. (Like, so, SO much better).

This episode covers the icky soup of deceptive selling practices known as Bro Marketing, plus a pinch of Woo Marketing, that’s been wafting through the online biz space. (A WooBro Biske, if you will.)

Here’s the thing – manipulation is out and integrity is in.

Steve Corney joins me for a second *super*spicy chat about how we must change our (sometimes unconscious but always unconscionable) sales and marketing approach now that we are living in a ‘Know – Like – Distrust’ state.

Quick overview of what we cover:

Why you need to understand deceptive sales practices, even if you think they don’t apply to you
The exact point where you turn into a ‘piece of sh*t marketer’
How Woo Marketers are able to convince you that both the source of, and the solution to your problems is YOU (and why you pay them for this nonsense)
How to tell if you if your {insert BS Title Here} Coach is gaslighting you
How you doing the right thing actually sets you up to ‘get woo’d’
What kind of marketing leads to this client response: “Huh… There isn’t a catch. Amazing. This is cool. I’M IN.”
How to build enthusiastic consent into your sales approach
The Better Way to make someone feel safe when purchasing from you

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to join Adriane’s Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Book a call to work with Soulpreneur to grow your business

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel Part 1
Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
Click here for

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Leaning Into Seasons of Growth and Sorting Through Big Ideas

Tue, 27 Jun 2023 06:00:00 -0400

On any given day, I have ideas for my business coming in from every direction, at lightning speed. Whether you get 27 new idea downloads every time you shower, or just the occasional brainstorm, it’s important to understand how to sort through big ideas you have for your business – and how to lean into the season of growth that comes with implementing them.

In this episode, I’ll walk you through my process and recommendations for sorting through your ideas as well as giving you the spice on some big ideas that I’ll be acting on in the coming weeks and months with Soulpreneur.

Quick overview of what we cover:

My top 5 steps for navigating big ideas
When the right time to share big ideas is – and what you MUST keep in mind when sharing them
The combination of 3 key checkpoints that will help you navigate your big ideas better
The seriously single BEST question to ask when you have a new idea
How to approach the possibility of failing when you implement new ideas
How implementing changes from your big ideas can go sideways quick when you don’t do THIS
The changes coming to Soulpreneur from my own big ideas

LET’S CONNECT:

Book a call to work with Soulpreneur to grow your business
Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/054

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Biggest Growth Hack I Use with 6, 7, and 8 Figure Business Owners

Thu, 22 Jun 2023 06:00:00 -0400

In working with business owners who are making 6, 7, even 8 figures, there is one small – but crucial – tool we use to aid healthy growth. This tool is often dismissed as fluffy or unimportant... until it becomes their secret weapon.

What is this tool? Have a listen!

Quick overview of what we cover:

The three ‘must haves’ when you're just starting your business and how that carries into your growth phase
How I liken wanting to have a successful business to the idea of wanting to be famous – and the way in which both are... complicated
The "Power of Neutrality" in growing a business
The inevitability of having to handle emotionally charged situations as your business grows and how to handle them more effectively
More money doesn't necessarily mean MORE problems, but how (and why) it usually DOES mean BIGGER problems
The actual magic wand I use with clients to rewire – or completely eliminate – unhelpful and limiting beliefs
The most important growth lesson that usually takes the longest to accept

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/050

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Sustainable Growth Lab™ Open House

Tue, 20 Jun 2023 06:00:00 -0400

Take a peek behind the curtain of Sustainable Growth Lab™ in this replay of the open house event held for those who are genuinely interested in joining us for this one-of-a-kind 12-month program. This is your chance to take a tour of the program, take a look around, and get answers to the most commonly asked questions.

This isn't a training, isn't a webinar, isn't a sales pitch. It's just an overview of all of the features that will become available to you when you join, how to know if you're ready to join (note that we require you're generating at least $50,000 USD per year), and more.

If you're ready to unlink your time from your revenue, take a listen, and when you're ready...

Submit your application for Sustainable Growth Lab at http://soulpreneur.co/lab

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Downside of Fast Growth and Actually Sustainably Scaling with Amanda Kolbye

Thu, 15 Jun 2023 06:00:00 -0400

If you had to design an optimized Digital Nomad, you’d be hard pressed to find a better fit than Amanda Kolbye.

She’s equal parts free-spirit, adaptable entrepreneur, and diligent workhorse. Working from a beach in Thailand, Amanda scaled her first business to 7 figures, transitioning into a business coach for like-souled minds shortly thereafter.

Amanda’s sharing what it’s really like to pursue a LIFE-work balance from anywhere in the world and why adaptability is the key to sustainability in the post-pandemic online biz space.

Quick overview of what we cover:

Why being a biz owner who ‘actually travels and sits on a beach’ is not quite what you think it is
The questions you need answers to if building a ‘biz that runs without you’ is your goal
Why hitting her first $100k month was actually one of the most miserable moments in business for her
What most of the fellow entrepreneurs she met in Thailand failed at when trying to become Digital Nomads
Why Amanda thinks having a Plan B is a Bad Bad Idea
How Money and Business will become your values unless you prioritize what really matters most to you
Why fast growth is the opposite of sustainability

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here for Amanda’s FREE Scaling Calc
Click here to listen to Amanda’s FREE Breakthrough Pod Series
Click here for Amanda’s FREE Calc
Click here for Amanda’s FREE Masterclass
Click here to work w/ Amanda!

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Visit the website: soulpreneur.co

CONNECT WITH AMANDA:

Follow her on Insta: @laptop.lifestyle.co
Follow her on TikTok: @amanda.kolbye
Click here to subscribe her YouTube
Click here to listen to her podcast
Visit her website: www.laptoplifestyleco.com

Amanda Kolbye is a 7 figure business coach, online educator, podcast host & founder of her company Laptop Lifestyle Co. After scaling her own business to 7 figures in her first 2 years

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Scaling a Business That is ACTUALLY Sustainable

Tue, 13 Jun 2023 06:00:00 -0400

50 episode, who dis?!

In honor of this milestone episode, I’m flipping the script, and answering the same question I ask of every guest - “How do YOU define sustainability?” (Probs an important one to answer as someone who makes a podcast called, ‘Sustainable Scaling,’ heyooooo!)

In short, my 🎤💥 answer begins: “A sustainable business is one that….”

Quick overview of what we cover:

The three ‘must haves’ that make any business sustainable
If your business isn’t sustainable then you must either convince yourself you don’t need those things – or do THIS
Literally the MOST important requirement I have for my business (and how I’ve redefined it as my business has grown)
How I make my sustainability blueprint work for me, and how you can design one for yourself
Why intentionality is so, so important for structuring how your business runs
How to manage your day-today tasks to fit the vision you have for your business
The GIANT ‘ah-ha’ moment I have when I realize (while recording this episode!) something that I’ve done regularly from the age of 12 until now is being phased out…and what I plan to do about it
The fun homework assignment I have for you – my listeners!

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/050

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The #1 That Will Hold You Back from Scaling

Thu, 08 Jun 2023 06:00:00 -0400

There’s one pesky thing that will hold you back from scaling your business…

→EGO←

Ego in and of itself is not inherently bad – in fact – in its highest expression, it bolsters your confidence and self worth. But in its lowest expression, it’s a hot mess of arrogance, control, and perfectionism and that ish will derail the best of us faster than you can say ‘time freedom.’

This episode runs through three ways your ego lies to you and trips you up – and how to work through them to knock it down a peg or three.

Quick overview of what we cover:

What to focus on instead when your ego keeps telling you to do way more than you need to
How prioritizing working in your zone of genius helps to keep your ego in check
The sneaky ways your ego tells you “Mindset work?! You don’t need that!”
Why developing your emotional and energetic intelligence naturally keeps your ego in check
The special set of lies ego reserves for women and moms
The framework to adopt to let your ego know ‘I see you, there’s space for you, but you’re not running the show’

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/049

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Increasing Profit Margins and Paying Yourself a 6-Figure Salary

Tue, 06 Jun 2023 06:00:00 -0400

Want to know a hard truth?

The very things that make us great at being business owners – willing to take risks, a never ending supply of new ideas – also tends to make us poor money managers.

And while it’s become a lot less taboo to talk about and celebrate money wins (#yay!), no one is talking about being crappy with money.

But I am.

Today we’re going over five financial literacy blind spots to recognize if you want to increase your profit margins and pay yourself MORE.

Quick overview of what we cover:

The investment fallacy that people in the online coaching space fall for…over and over
Why ‘spend more to make more’ thinking is a trap
What keeps your from paying yourself a consistent or robust salary
What amount of credit card debt is a red flag
How often is too often to feel stressed over money
The three things successful business owners are good at (and why you only need to be good at one of them)
A better metric to estimate when you want to increase your profit margins (that goes beyond what you’re making and keeping each year)
How to tell if you have goldfish finance syndrome

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here for Episode 020, Purpose-Driven, Human-Centric Accounting and Business Finances with Keila Hill-Trawick

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/048

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Who You Should Hire to Grow Your Revenue to Multiple 6-Figures Yearly

Fri, 02 Jun 2023 06:00:00 -0400

Are you someone who wants to grow your service business to multiple 6-figures+ per year… or are you already there and you want to generate revenue without it taking so dang much of your time?

One of the most commonly asked questions I get about getting to that point is: who do I need to hire to get me there?

So in this episode, we’re going to dig into what you want to look for when you hire – and who you DON’T need to hire to get you where you want to go (spoiler alert: it’s different advice than most business coaches give).

Quick overview of what we cover:

How the most common hires made by online business owners are often the least necessary
The importance of hiring for replication instead of innovation until you have more revenue at your disposal
Why hiring doers is keeping you stuck on the hamster wheel and actually taking more of your time
The four evaluative criteria to assign to each task to understand exactly whom to hire
How to know when you’re ready to hire someone to do tasks you don’t do well
The difference between running an online business and running a business that happens to operate online – and why this should matter

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/046

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How to Begin Implementing AutoMAGIC Revenue Systems into Your Business

Wed, 31 May 2023 06:00:00 -0400

Who hasn’t wished for a magic wand to wave over their business from time to time? Parts of being an entrepreneur can get extraordinarily tedious, especially when you’re doing a lot of the heavy lifting yourself, task-by-task.

Well…just call me your Biz Fairy Godmother, because I do happen to have a little somethin’ magical up my sleeve – automated sales systems!

Now, I get that this topic comes off as pretty boring, but the effect on your business (and the time it frees up for you!) is nothing short of MAGIC.

So much so, that I’ve renamed them – and on today’s episode, we’re talking about autoMAGIC revenue systems.

Quick overview of what we cover:

The biggest mistake business owners make with sales systems
How to tell if your biz is ready to start implementing automagic revenue systems
What creating a process map of your clients’ behavior – from their discovery of you to ascending through your offer suite – reveals
The 4 points to consider about each of your sales steps
The quantitative analysis that will tell you exactly which areas are primed for autoMAGIC
What outsources you can call on to get your autoMAGIC systems underway
How tracking KPIs highlights the areas still in need of a tweak

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/046

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How Bro Marketers Have Destroyed Digital Learning with Steve Corney

Thu, 25 May 2023 06:00:00 -0400

Are you an ACTION-TAKER?! Because, today – for ONE DAY ONLY – we’ve got an…episode where we’re breaking down toxic Bro Marketing into all its snake-oily parts.

A Legend in His Own Lunch Box, Aussie-based Steve Corney, shows us exactly why value-based business practices (with no icky manipulative marketing allowed) are needed now, more than ever.

But what’s more, he dares us to go a step further to seek out joy in the relationships we build, rather than transactions.

I promise you’ve never heard anything like this – there’s spicy, and then there’s Australian spicy!

Quick overview of what we cover:

Why Steve never aspired to be a CEO, and how he ended up there anyways
Why he derives (maybe too much?) pleasure from throwing wrenches into the twisted psychological sales techniques of Bro Marketers
How there’s no such thing as giving away too much knowledge
How he nurses his clients back to marketing health after they’ve been through the Bro Marketing wringer
How automation actually enhances the human connection element in your biz (when used strategically)
Who Steve calls “Time-Sucking Vortexes, Oxygen Thieves, Charlatans, Cereal Box Coaches…” and how to handle them
What parts of the Life Coaching Business World he calls BS on
The three elements you need to focus on to win at your next digital experience event
What the heck is up with every offer ending in “7”

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LISTEN TO MORE EPISODES WITH STEVE:

Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel Part 1
Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

CONNEC

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Case Study: How to Save 15-20 Hours Per Week AND Increase Your Revenue

Wed, 24 May 2023 13:00:00 -0400

The two things I know every business owner wants? More money and more time! So in this bonus episode, I’m sharing a case study of how I helped a client get BOTH within two months of starting together!

Quick overview of what we cover:

How to tell if you’re on the 6-figure hamster wheel
The thing I can almost always predict with overworked business owners who are making more than 6-figures
How we approached building a team with this client
Tweaks we made in how this client was launching that resulted in $100k+ USD within 10 days
What most coaches who say they’re only working 5-10 hours per week aren’t telling you

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/044

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The 3 Things to Stop Saying Immediately When You Sell

Tue, 23 May 2023 06:00:00 -0400

What worked to sell and market your offers last year and during the pandemic no longer work. The sales landscape has changed. There are really only two choices:

First, stick it out and hope it passes. (My two cents: I don’t think it will… not for a while. The bubble is popping, friends!)

Second, do better.

If you want to do better, listen up! Here are three things I’d recommend you stop saying *immediately* when you’re selling.

Quick overview of what we cover:

How my sales have actually gone UP and what I attribute this to
What I’m seeing behind the scenes from business owners who publicly seem like they’re very successful
The things the online business has become way too reliant on for sales and marketing
Why communication and delivery are the best things you can focus on right now (and always tbh)
How the online coaching industry has made lazy marketers out of most of us
A WAY better way to use social proof and testimonials
Why upgrading your messaging is the missing link between you and more sales

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here for episode on 4 things to make more sales
Click here for episode on 6 things to do if sales are declining

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/043

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How I Sold a 6-Figure Offer (Yes, in ONE contract!)

Thu, 18 May 2023 06:00:00 -0400

It’s one thing to make 6-figures per year, but it’s a whole different vibe to generate 6-figures through *one* contract.

In this episode, I’ll be breaking down what went into a recent 6-figure offer we closed, how it came to be, the structure of the offer, and the biggest factors I feel contributed to closing the sale.

Quick overview of what we cover:

The most obvious paths to selling a 6-figure offer
The importance of having established trust and established rapport when selling at a 6-figure price point
How to leverage high level skill sets and excellence in your field into high value expertise
Having integrity in what you offer and turning away extra money even when a client wants to spend it
How years of intentional work on money mindset contributed to making this sale
The expected ROI of this offer for the client and how that contributed to making the sale

RESOURCES:

Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here for Sustainable Scaling episode referenced on CTFAR

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/042

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Being Multi Passionate and Building Your Business Outside of the Box with Madison Tinder

Thu, 11 May 2023 06:00:00 -0400

Today’s episode is for every entrepreneur out there who wonders “Is it possible to venture out of bounds from my current business and do something totally different?”

Madison Tinder – a Multi-Passionate Business + Marketing Mentor – would answer, “Heck YEAH!”

As a modern day Renaissance Woman, Madison’s got a lot to say about building your personal brand – and how that is the key to making each and every passion you pursue successful (i.e. doing so without losing a dedicated client-base).

Sounds kinda like that elusive-yet-constantly-advertised “freedom of choice” that every entrepreneur dreams of…

Quick overview of what we cover:

Why Madison equates sustainability in her biz to its potential for expansion
Why a lot of entrepreneurs make the mistake of confusing ‘sustainability’ with ‘consistency’
How to go rogue and UN-NICHE yourself
Why it’s perfectly okay to Start Over
Why broadening what you talk about doesn’t diminish your credibility – it makes you human (and wildly relatable)
How to tell the if the urge to pivot is from Burnout or Inexperience
The exact strategy Madison follows when adding new ventures to her wheelhouse
How viewing your personal brand as an umbrella helps frame long-term strategy
The business ideas that Madison has in the works for 2024 and beyond

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH MADISON:

Visit Madison’s website: madisontinderllc.com
Follow Madison: @madison.tinder

After graduating from SMU in Dallas, Madison struggled finding a full-time job.

It was here that she had her awakening. For her side hustle, she did what any other 20-something was good at, she started helping people with their social media. From here she just ran with it and the next thing she knew she opened her first social media agency Lone Star Digital Content. After some time of growing her company, she was ready to take on some bigger responsibilities. She dove full force into coaching and consulting, which led to the creation of Madison Tinder LLC in August 2018.

It was onl

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The 6 Most Important Questions to Ask if Your Revenue is Dropping

Tue, 09 May 2023 06:00:00 -0400

Ain’t nobody like to look at a line that’s going down and to the left – especially when it represents the path your revenue’s taking.

If this is you, first – *deeeep breath* - it’s scary to see this happen despite all your hard work, so let’s acknowledge that!

And second – consider the possibility that this is a gift from your future self, to undergo the lessons that you needed to learn in order to get to the point where you are just a-blazing forward. 🔥

Quick overview of what we cover:

When market behavior should influence your behavior (and when it absolutely shouldn’t)
How to hang on mentally through the ‘Operational Pit of Despair’ that comes after necessary structural shake-ups
How to plan for an absence from your biz (and when the ramifications of this tend to show up)
Why growth ≠ scaling (no matter how many times this word is used incorrectly in the coaching space)
The one thing you can dial in NOW to see significant, positive revenue shifts
The forcefield that our current ‘know, like, distrust’ era creates against ‘marketing with money’ – and what you can do to break through it authentically

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to join Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/040

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

4 Things to Know About Your Audience to Make Way More Sales

Thu, 04 May 2023 10:00:00 -0400

If you’re a small-biz owner (new or experienced) and sales are just not happening – or if they were and have now plateaued – you probs have a messaging problem.

This episode covers what to DO about it.

Quick overview of what we cover:

How to use measurable phrasing to get this reaction from your audience → WOAH THAT’S ME
How to define the mistakes that your audience is making, without alienating them
Why quantitative data reporting guarantees a fish in the net, every time
Why painstakingly describing your audience’s problem-solving fails → Their Lightbulb Moment
How to myth-bust your way to top of the know/like/trust food chain

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/039

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Don’t Feel Like Creating Content? Do This Instead!

Tue, 02 May 2023 06:00:00 -0400

Want to know the quickest way to kill your posting love affair? Go from “sharing” to “content creating.” (Assuming you even fancy it at all.)

But when you have a business that relies on making organic sales through social media, you have no choice but to get over that repulsion…right?

Nope!

Like most things in biz-life, you just gotta work smarter-not-harder…in this case → replacing ‘content creating’ with ‘ content repurposing.’

Repurposing content sounds like one thing, but it is waaaa-hayyy-hayyyy more than that - it’s an umbrella baby, and I’ve got ideas raining on ya left and right.

Quick overview of what we cover:

Why it’s a-ok to honor your Inner Lazy Person and repurpose content!
The exact step-by-step process I follow to use IG insights as Zuc intended
The metric that you should be paying the MOST attention to out of likes, shares, comments, saves, + follows (and one you’re probs overlooking)
How to tell if you’re Living La Vida Engagement, or if vanity metrics are tripping you up
My favorite content databases to simplify repurposing (and make it delegatable!)
Why chasing your tail is more efficient than not tagging your content
‘When was your LMP?’ aka, the woo-woo-would-you-like-to-make-this-WAY-easier method of content creation (really!!)
Content banking/repurposing is a rinse+repeat skill – one that I’m teaching in my upcoming Sustainable Growth Lab

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/038

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Authentically and Intentionally Creating a Radically Sustainable Business with Sharon Beason

Thu, 27 Apr 2023 07:00:00 -0400

You may know Sharon Beason as the established “Kick*ss Sustainable Business Strategist” she is – someone who empowers women to build soul-and-sanity-supportive businesses.

As a fellow sustainability-sommelier, I fully co-sign both her mission and her methodology – but especially her unwavering insistence for womeneurs to unapologetically take up space.

If your biz needs a little authenticity reboot, this is THE episode to get you fist-pumping your way there..

Quick overview of what we cover:

Which types of clients Sharon gives you permission to say, “To the left, Girlfriend, you GOTTA GO!”
How the Power of One (framework, membership, offer, client) creates sustainability like nothing else
How to avoid being dragged into other people’s chaos (aka, the quickest way to tank your biz)
“Give up the control, girlfriend!” (Sharon tell us when it’s time to go from working IN your biz to working ON your biz)
Why your biz knows if you’re ‘bullsh*tting, or BOSSIN’ UP’ way before you do
How to live by this mantra → “Intentional Habit or it won’t happen”
Why JOMO (joy of missing out) mentality is where sustainability thrives
How personality testing lets you avoid “B*tch, what you doin’?!” moments with your team
Why Sharon’s newest sustainability blueprint Masterclass is her best offer ever

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH SHARON:

Follow Sharon: @womeneur
Click here for her Simplified Offers Sell™ (S.O.S.) Challenge at the end of month
Click here for her Masterclass: Design Your K.I.S.S. (Keep It Simple And Sustainable)™ $100K Year
Click Here for her FREE Profit Like A CEO worksheet

Sharon Beason is a Kick-Ass Sustainable Business Strategist, Keynote Speaker, and Author. She’s been referred to as “a beast”’ for her workflow, a ‘phenomenal leader’ for her community building, and ‘super knowledgeable’ for her business consulting which propels businesswomen forward. Sharon is known for ‘telling the hard stuff that you don’t want to he

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

7 Powerful Boundaries to Set in Your Business with Technology, Your Clients, and Yourself in Order to Scale

Tue, 25 Apr 2023 07:00:00 -0400

We love a good boundary, but do you know the ones that reliably lead to positive change?

If you struggle with the ‘know better, do better’ side of business building, this episode will give you practical steps to reel yourself in – clearing the way for higher efficiency and *actual* downtime – while at the same time, giving you permission to let the things that don’t serve you, fall away.

Quick overview of what we cover:

The one (simple!) practice to help to soften your tech addiction
Why ‘energy’ ought to be considered as precious a resource as time and money
When to Do The Thing and when to Fall Back on the Boundary
How ‘Cycle Synching’ informs your superpower (and if this term is new to you as a menstruating person – go ahead and schedule this rabbit hole detour NOW)
The two parts of your schedule to get super specific about
Why blocking off time off to THINK is the best way to practice BVE (Big Visionary Energy)
Why it’s vital to limit the content you consume as a spongy biz business builder
What the answer to, “Do my people hold me back, keep me stagnant, or propel me forward?” will tell you about inner circle boundaries..

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/036

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Behind the Scenes of Two Lifelong BFFs Scaling a Business with Alex Beadon + Laura Marston: Team Beadon Visionary / Integrator Series 3 of 3

Thu, 13 Apr 2023 06:00:00 -0400

For the third and final episode of the Team Beadon: Visionary/Integrator series, I had the pleasure of speaking with both CEO, Alex Beadon, and COO, Laura Marston.

At the age of 9, something deep in their core brought them together – and their working relationship now is definitely the stuff Visionary/Integrator dreams are made of.

They both exude extraordinary gratitude for one another’s zone of genius and their shared experience offers the kind of behind-the-scenes wisdom that so many of us business builders can’t get enough of.

Quick overview of what we cover:

Why Laura describes herself as a box, and Alex as a cloud
How Alex came to the realization that her Big Picture Dreaming needs to be respected for the Visionary/CEO WORK that it is
Why Laura includes ‘Protector of Alex’s Time’ as central to her COO role
Why CEOs need to be careful not to delegate away the business tasks that spark joy and creativity
Who each other name as ‘The Boss’
What the heck ‘Good Energy Hygiene’ is (and why it’s key to holding supportive space for each other)
Why emotional intelligence development improves their business forecast
What clients see as Alex’s intuitive fluidity within the business is actually due to highly structured operational processes working behind the scenes
What “It doesn’t have to be perfect to be profitable” looks like from both Visionary + Integrator POVs

ALL THREE EPISODES IN THE VISIONARY / INTEGRATOR SERIES:

Part 1: The Reality Behind Growing Your Business and Team with Alex Beadon
Part 2: How a COO Supports a CEO (Finding Your Actual Biz Bestie) with Laura Marston
Part 3: Behind the Scenes of Two Lifelong BFFs Scaling a Business with Alex Beadon + Laura Marston

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website:

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

6 Signs Your Business Might Be Running You

Tue, 11 Apr 2023 06:00:00 -0400

Most of my clients find their way to me when they realize their businesses are unable to grow past what their time and energy will allow. In other words, they’re only generating leads and making sales when they’re putting in the time to do those things themselves.

If that scenario sounds familiar, then it begs the question – Are you running your business, or is your business running YOU?

If you’re not sure about your answer, then this is an episode you can’t afford to miss!

PS - if you do come to the conclusion that your biz is the boss of YOU that just means you need to give some love to your business’ operational capacity (and I know juuuust the gal who can help with that! 😉)

Quick overview of what we cover:

Why your nervous system is begging you to challenge your dysfunctional “But I LOVE spending every waking minute on my business” thinking
Why your ego needs you to believe “I’m the only one who can do ____” (and how that solidifies Perfectionism-aka-FEAR as your not-so-silent biz partner)
How to identify if the ongoing feast/famine cycles you’re experiencing are normal fluctuations or time/energy/financial red flags
What to do if you spend a large part of your time feeling stressed +/- anxious +/- paranoid +/- comparing yourself to others
Why the freedom to take a legit vacay from your biz is not only *deserved* but the biggest tell about its long-term sustainability
How to reprioritize paying yourself +/- not outspending your profits
Why spending all of your time on public-facing tasks (like selling/marketing/client delivery) = fast track to Plateausville
Why your biz would DELIGHT in you singing ‘Baby got back(-end logistics)’

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/034

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How Your Business Can Thrive During Economic Downturn

Thu, 06 Apr 2023 06:00:00 -0400

Shifts in market behavior are an inevitable part of business. When that shift happens to be forecasted as any kind of economic downturn, people can get a little squirrely.

You know what squirrels can’t stand? Information!

Today, we’re talking about the ways in which your business can continue to grow – even thrive – during a recession. And it all comes down to understanding DAVE.

No, this DAVE is not your friendly, and mildly helpful next-door neighbor.

It’s an acronym for:

Discern
Adapt
Value
Empathize

Learning to integrate these skills into your business is key to thriving in an economic downturn.

Quick overview of what we cover:

Why looking for opportunity vs. disaster is your discernment tell
How to kick confirmation bias to the curb using data analysis and objective intuition
How to tell if you’re thinking with your Magic Brain or your Logic Brain
How to find more ways for people to say, ‘yes’ (and why this does NOT mean lowering your prices)
Why adaptation → innovation → trendsetting
How adding value, valuing your people, and expressing your own value changes in a recession
When to use “I understand” statements to influence purchasing (and when they come off as icky manipulation)
The important ways DAVE informs your #Why

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/033

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How a COO Supports a CEO (Finding Your Actual Biz Bestie) with Laura Marston: Team Beadon Visionary / Integrator Series 2 of 3

Thu, 30 Mar 2023 07:00:00 -0400

Finding a second-in-command to execute the vision of a growing business may well be the most integral part on the path to sustainability.

For the second installment of the Visionary/Integrator series, I interviewed an incredible ‘integrator’ – COO, Laura Marston. Fair warning – Laura’s episode is packed with clutch-your-pearls moments of tenderness. Her insights on what support a CEO actually needs (compared to, say, what they’re asking for) are dead-on. For someone who self-proclaims, “I’m back-end, and I prefer it that way,” she absolutely nails what it takes for a CEO to thrive.

Quick overview of what we cover:

Why every visionary needs an integrator
How Laura transitioned from being Alex’s lifelong BFF to the COO of her dreams
What someone’s CV indicates about their COO potential (even if it never before included the term ‘COO’)
Why taking on the role of COO in a start-up looks like building the plane while flying it
How Laura defines sustainability from a COO POV – aka – how long Alex’s business can run…without Alex
Why Laura’s role as COO sometimes makes her the Debbie Downer in the room
The ways that Laura chooses to be client-facing, and how that has helped their clients find their ‘own Laura’
How to pivot your business’ focus…and not lose your business in the process
Why Laura insists that “giving them the space to dream” is a CEO job requirement

ALL THREE EPISODES IN THE VISIONARY / INTEGRATOR SERIES:

Part 1: The Reality Behind Growing Your Business and Team with Alex Beadon
Part 2: How a COO Supports a CEO (Finding Your Actual Biz Bestie) with Laura Marston
Part 3: Behind the Scenes of Two Lifelong BFFs Scaling a Business with Alex Beadon + Laura Marston

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here for Launch Expansion Method Training! Learn how to scale your online course to six, multi-six, or even SEVEN figures with this FREE training

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Do You Need a Coach, Consultant, Service Provider, or Employee?

Thu, 23 Mar 2023 06:00:00 -0400

My Least Favorite Thing to See on the Internet is when a business coach posts something about how they were able to grow their business (or what they’d be doing if they had to start over again) – and inevitably – they say, “Hiring the coach is the thing that made ALL THE DIFFERENCE.”

I call BS on that.

Coaches coaching coaches to be coaches on the internet gives alllllll kinds of MLM vibes.

This episode will help you avoid that altogether – and advise you on what you need to think about instead if you are considering what kind of support to seek out for your growing business.

And, clearly…I have very strong feelings about this topic! (Who’s shocked? Oh no one?)

Quick overview of what we cover:

How, on the wild streets of the internet, these terms are used interchangeably (and why that drives me bonkers)
How to identify what type of support you *actually* need as you grow
What the important differences are between coaches, consultants, mentors, service providers, and employees
What specific questions you need to be asking if you’re just starting out (under $100k/yr), when your ONLY job is to learn how to sell and market (and how to get your brain on board with both)
How those questions require a mindset shift towards systems, team, and operations when you’re growing
What types of support come from a place of privilege and what come from a place of necessity

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favourite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/031

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Hiring Tea Time Series #4: The true cost of hiring

Tue, 21 Mar 2023 06:00:00 -0400

When it comes to creating a sustainable business, the goal of building a team seems like a no brainer. But the truth is that it takes a lot of brain power to become a leader.

Those who prioritize energetic intelligence and emotional intelligence will find their way with a LOT less heartache (and financial loss). In this episode, we dive into what it truly costs to build your team.

Quick overview of what we cover:

The reason why contractors cost less up front, but more in the long run
Why avoiding pricey team member turnover is the goal – but keeping those on board who aren’t the right fit isn’t the way to get there
Why throwing money at team building problems is not the same as investing in their development
What savvy business builders need to account for when estimating hiring cost (spoiler alert: it has *nothing* to do with dollars and cents)
How choosing hard in the beginning of team building let’s you enjoy “work fam easy” later on
Why excellent leaders expect those they let go to find bigger and better opportunities (and why that’s so dang hard to reconcile)
The true energetic cost it takes to avoid bitterness, anger, blame, and “why me” thinking as you build your dream team

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

This episode was first published at SustainableScaling.co/030

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Reality Behind Growing Your Business and Team with Alex Beadon: Team Beadon Visionary / Integrator Series 1 of 3

Thu, 16 Mar 2023 06:00:00 -0400

Alex Beadon — known to many as the ‘Launch Queen’ and formerly as the ‘Instagram Stories Queen’ — is also a queen of reinvention. Bursting with Big Ideas and launching businesses like no one’s…well, business…this chat is an opportunity to peek behind the curtain and see just how an uber-successful boss lady operates.

In the first of a three part ‘Visionary/Integrator Series’ Alex shares her key insights for executing successful launches, growing your business sustainably, and leading your team. (With wit and candor, she also explains why sometimes those things happen accidentally, only via patience, and—no matter how wonderful we think they are as people—by way of letting go of those who aren’t a good fit, respectively.) A heart-centered leader at her core, Alex also comes from a place of authority in all that she does, and is just one of those people who doles out wisdom in spades.

Quick overview of what we cover:

It’s quite all right to start over…and over…and over
Sustainable businesses walk like this: create once, update many times
How to inform future launches from past launches — just as we anticipate seasonal change, each launch offers energy, connection, growth in a new direction. and FUN (yes, really!)
Why a strategic launch must build anticipation, buzz, and intrigue — even if you don’t know exactly what it is you're launching ’til you get there
Why terminating employees is especially hard in ‘work family’ environments, and how it’s also an act of genuine kindness
What it’s really like to run a business with your lifelong BFF
How building community is the answer to every solopreneurs lonely existence, and why ‘embracing the woo’ gets the right people in front of you lickety split

ALL THREE EPISODES IN THE VISIONARY / INTEGRATOR SERIES:

Part 1: The Reality Behind Growing Your Business and Team with Alex Beadon
Part 2: How a COO Supports a CEO (Finding Your Actual Biz Bestie) with Laura Marston
Part 3: Behind the Scenes of Two Lifelong BFFs Scaling a Business with Alex Beadon + Laura Marston

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Hiring Tea Time Series #3: It’s as much an art as it is a science

Tue, 28 Feb 2023 06:00:00 -0400

Even if you've hired in a corporate setting, nothing can truly prepare you for building your team in your OWN business. The process is extremely nuanced and is a muscle you have to build over time (spoiler alert: you're probably going to get it wrong, and that's okay). In this episode, we're going to be talking about how hiring is as much an art as it is a science, and better ways to hire by using both strategy and intuition in the process.

Quick overview of what we cover:

Why it's crucial to know whether you're hiring to innovate or to replicate
Why SOPs and KPIs are must-haves when you hire (and what to do if you don't already have them)
My dilemma in figuring out if I wanted to hire a copywriter or a project manager and the thought process behind my decision
How to think differently about the hiring process than you would if you were hiring in a corporate setting
How to approach the hiring process whether you're more strategic and structured in the way you think or if you're more intuitive and follow your gut
Why honouring your energy and needs is crucial... often more so than following what looks right in every way on paper
Don't forget to give yourself grace when you inevitably don't get it 100% right

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/028

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Inner Work, Finding Ease, and Scaling a Business YOUR Way With Rachel Spencer Wolff

Thu, 23 Feb 2023 06:00:00 -0400

Trigger Warning: Discussion of ED and Body Image

This week, I am joined by the AMAZING biz coach and strategist, Rachel Spencer Wolff to talk about all things money mindset, inner work, and how she scaled her business! Rachel embodies integrity and transparency and you totally can see this in our conversation. She tells us all how we can stay true to who we are when running a business and letting go of looking at what everyone else is doing, in order to find ease in your business and life.

Quick overview of what we cover:

Rachel’s background in acting and how that led her all the way to sales, business, and coaching (she was even featured in Teen Vogue!)
How Rachel juggled transitioning her business into a new niche having grown a large audience of followers who were no longer ideal clients
Reminding yourself that your ideal clients would love to have the "problems" that you have
Getting over imposter syndrome and self doubt
A better way of setting financial goals than just tracking month to month
Indicators of your business's growth that have nothing to do with money

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH RACHEL:

Follow Rachel: @mycoachrachel
Visit her website: www.mycoachrachel.com

Rachel Spencer Wolff is a Biz Coach and Strategist living in NYC. She specifically helps her clients break the rules and scale to $100K+ THEIR way.

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This episode was first published at SustainableScaling.co/027

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Hiring Tea Time Series #2: Hiring another VA is not (always) the answer

Tue, 21 Feb 2023 06:00:00 -0400

I’ve managed teams of 20+ in my own businesses and 200+ in corporate settings, and over the years, I’ve learned a lot about how to (and how NOT to) hire and manage team members. Since I’ve had years of experience hiring various positions I have made this series to talk about ALL the dos and don’ts of hiring and on this episode we are going to discuss something I am very passionate about: why hiring a VA is not ALWAYS the answer.

Quick overview of what we cover:

How to tell whether you should hire a VA or not, and how to determine which team member might actually be a better fit
How your hiring structure may not be meant for hiring a VA, but more of a full-time employee
Why you shouldn’t need to (and in most cases, actually can't) train a VA
Most VAs are technicians and doers, not strategic thinkers
Understanding the difference between hiring to replicate vs hiring to innovate
What you need to be thinking about before hiring

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/026

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How I Unintentionally, Blatantly Copied Several Business Owners

Thu, 16 Feb 2023 06:00:00 -0400

Around 6 or 7 months ago, I realized I unintentionally, but quite blatantly copied other business owners without knowing. In today’s episode, I talk about this horrifying situation and why I believe it is IMPERATIVE to talk about situations that no one else will talk about. We love radical transparency. There is so much value in talking about the hard stuff because… lets face it, if it's happened to me, it's probably happened (unfortunately) to someone else!

Quick overview of what we cover:

Lessons that I have learned around my realization that I was unintentionally, yet blatantly was copying other business owners
Why it is INCREDIBLY important to talk about stuff that no one is talking about
The reason I have SOPs for copyright issues I may encounter in my business
Why embracing discomfort is part of the deal when you run a business
Why you should always listen to your gut... ALWAYS!

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/025

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Hiring Tea Time Series #1: Stop being a control freak

Tue, 14 Feb 2023 07:00:00 -0400

I’ve managed teams of 20+ in my own businesses and 200+ in corporate settings, and over the years, I’ve learned a lot about how to (and how NOT to) hire and manage team members. In the online space, there are a lot of things that don’t get talked about that I wish did, so I’ve created this “Tea Time” series to spill some tea on hiring. We’re kicking off by talking about why you need to stop being a control freak (good reminder for myself, too) with your team!

Quick overview of what we cover:

Why behaviours that are generally rewarded in corporate America make us less than great bosses
The thing your team really needs if it’s going to THRIVE
Why it’s worth teaching someone how to do something even if you can do it better and faster
My own realisations around things I’m being a control freak about that I could stand to let go of

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/024

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Vacation Debrief and How You Can Take 3+ Weeks Off This Year

Tue, 31 Jan 2023 06:00:00 -0400

The largest part of my business background is in the performing arts, and working with kids means having Christmas break. When I looked at how I wanted to structure my business, I knew that this idea of “Christmas Vacation” was something I wanted to carry into practise at Soulpreneur. So in today’s episode, I’m going to talk about how I took 3 weeks off, what worked, what didn’t, and how you can plan to take extended time off in your own business!

Quick overview of what we cover:

What worked well and what didn't work well
How I prepared to take 3 weeks off – and how you can can start preparing for your own time off
My primary takeaways and what I’ll do differently next time
My goals for the future regarding the vacation

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/023

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The Stuff No One Talks About Behind Growing a Half Million Dollar Business with Ruthie Cease

Thu, 12 Jan 2023 06:00:00 -0400

I’m joined by one of my favourite biz friends, fellow masterminder, wonderful human, and brand embodiment queen, Ruthie Cease. Ruthie generated her first 6-figures cash in less than 18 months, during which time she also got pregnant, had her son, and balanced business with raising an infant. Less than 5 years later, she’s just closed 2022 having made more than $500k cash. Ruthie is one of the realest, rawest people I know, and I think that’s exactly what you’re going to get in this episode as we talk about stuff that no one else is really talking about when scaling.

Quick overview of what we cover:

Why you should figure out who you are, own it, and let that drive your business
Sustainability to Ruthie is time and financial freedom
How to set structure and boundaries in your business and why that helps you acquire time freedom
Supporting yourself financially while balancing work and family life
Ruthie’s biggest lessons she learned on her journey of going from 6-figures to multi-6-figures
How Ruthie has created boundaries with clients
Stay in your own lane and create from a place of service and artistry to stay authentic when running your business

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH RUTHIE:

Follow Ruthie: @xotherebelsoul
Click here to join her membership

Ruthie Cease is a Business + Embodiment Coach for powerhouse, driven entrepreneurs. She helps her clients with the business strategies and energetic strategies that keep them calm, grounded and confident AF while their business is exploding.

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This episode was first published at SustainableScaling.co/022

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Financial Forecasting and Being Smarter with Your Revenue in 2023

Tue, 10 Jan 2023 06:00:00 -0400

Does money flow in and out of your business and you use the cross-your-fingers method and hope it all works out? Let's talk about how you can start to be more discerning and intentional around how money moves through your business.

Quick overview of what we cover:

Developing a financial forecasting model based on historical data
How to determine if you have enough money to hire the person / make the investment / do the thing
My unofficial “3-6-12 rule” for building a cash reserve
Why the best time to start being more intentional with your business finances is TODAY

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/021

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Purpose-Driven, Human-Centric Accounting and Business Finances with Keila Hill-Trawick

Thu, 01 Dec 2022 07:00:00 -0400

Call me crazy, but I find talking about accounting & finances to be really fun. My guest today is Keila Hill-Trawick, the founder of Little Fish Accounting, which works with very small businesses to thrive using a transparent, easy-to-understand approach to accounting. Not only do I think that she makes talking about accounting & finances approachable & informative, but it’s really obvious that she cares deeply about helping business owners & approaches her work from a place that is extraordinarily purposeful, intentional, & is about creating a human-first connection.

Quick overview of what we cover:

Keila’s perspective on boundaries within your business & how there are no work emergencies, just deadlines
Realities about hiring an accountant for your business & hiring before you are ready
Take a breath & read the letter, learning to not freak out about taxes is key
The importance of helping small businesses with accounting needs
Why bookkeeping is imperative to your business and taxes
What to remember when filing taxes & deciding to hire an accountant for your business
The difference between bookkeepers, CPAs, Accountants, & EAs

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH KEILA:

Visit Keila’s Website: littlefishaccounting.com
Find Keila on LinkedIn: linkedin.com/company/littlefishaccounting/
Follow Keila on Instagram: @littlefishaccounting
Click here to find Little Fish Accounting’s Tax Prep Suite, their year round tax service

Keila Hill-Trawick knows what it’s like to drop a steady job for a small business dream. Before starting Little Fish Accounting, Keila worked on accounting and auditing projects for various federal agencies. Today, Keila helps small businesses thrive through her transparent, easy-to-understand approach to accounting. In addition to her full-time work with Little Fish, Keila is co-founder of Accountants of Color, a safe space for Black Indigenous People of Color (BIPOC) accountants to engage, grow, and build their firms. She also donates time and support to various charitable organizations, i

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Monday Mindset Magic #5 - December's Challenge + Preparing for the Holidays

Mon, 28 Nov 2022 06:00:00 -0400

These short mindset episodes are designed to reset and activate you into the new week! On today's MMM episode, let's chat about December's challenge and preparing for the holidays.

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Crafting Copy and a Client Journey Intentionally in Your Business to Support Your Ideal Lifestyle with Elise Hodge

Wed, 23 Nov 2022 07:00:00 -0400

The first copywriter I had ever met in the online space back in 2020, is today’s guest, Elise Hodge, and I have loved watching how her business has grown. I am so excited we made this chat happen and excited to share Elise’s story of scaling as a service provider and how her business has shifted to become more intentional and sustainable now that she’s a mom – about to me a mom of two!

So many good things in this episode, from how to write better copy, to attracting and taking on better clients, to creating systems in your business that make it work better for you and your life.

Quick overview of what we cover:

Elise’s expertise on finding ideal clients and how to differentiate between the DIY clients and want it done for them clients
Elise’s perspective on consistently learning something new and exposing yourself to others work to see what could work for you and tweaking how you run your business to scale
Figuring out the small scale you need and how that isn’t just about attracting clients
How important it is to create useful systems when scaling your business and making it more self-sustainable
Elise’s views on outsourcing copywriting and being clear on your ideal clients and offers
Creating copy templates and how helpful it can be to help people outsourcing copy

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH ELISE:

Follow Elise: @connectioncopyco
Visit Elise’s Website: connectioncopy.co
Click here for Elise’s Content Management & Strategy Service/s

Elise is the founder and lead copywriter at Connection Copy Co., where she helps entrepreneurs create a magnetic connection with their dream clients, so they can become their first and only choice. Her boutique agency services include Brand Messaging & Website Copy, Launch Copy, and Retainer Content Management. Elise also supports entrepreneurs who want to take a DIY approach to their copy through her plug-and-play copywriting templates.

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Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How I’d Start My Business Over From Scratch if I Had To

Tue, 22 Nov 2022 07:00:00 -0400

Every once in a while, I go on Instagram and post a question box to ask me anything. The last time I did that, someone asked me this question: if you had to start from 0 again today, what would you do?” Here’s how I’d do it!

Quick overview of what we cover:

The 6 primary things I’d do if I were starting over
The hands down, no questions asked, biggest mistake I made in the first few months of starting my coaching business
The pivot I’ve made recently in working with new business owners to help them more sustainably start
The mindset shift that will ultimately shape your reality as you start to make money

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at sustainablescaling.co/017

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Monday Mindset Magic #4 - An Exercise to Neutralise Your Thoughts

Mon, 21 Nov 2022 06:00:00 -0400

These short mindset episodes are designed to reset and activate you into the new week! On today's MMM episode, let's chat about neutralising your thoughts.

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Building a Team and Business Structure That Can Support a 3 Week Unplugged Vacation with Joey C Vitale

Thu, 17 Nov 2022 06:00:00 -0400

So excited to introduce you to my legal BFF, the lawyer with a soul, Joey C. Vitale! If we have ever been on a call together where anything legal whatsoever has been talked about, then you’ve probably already heard about Joey Vitale, who is my go-to resource – and go to referral – for anything to do with legally protecting my brand, from contracts to trademarks. I was super excited to chat with him for this episode, where we go all over the world around legal stuff, building and managing a team, and creating way more sustainability in your business.

Quick overview of what we cover:

Joey’s perspective on creating a system with your team and how that helps build a business structure that is truly self-sustainable
The importance of SOPs and how having your team go through courses when developing is key
Reminding yourself that small wins are everything when transitioning your business into self sustainability
Prioritizing trademarks for your business and how it isn’t as easy as you think
How Joey feels about business owners outsourcing their problems vs delegating their solutions

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH JOEY:

Visit Joey’s trademark firm website: indielaw.com
Find the Indie Law Facebook page here: facebook.com/indielawfirm
Follow Indie Law: @indielaw
Click here for Joey’s Virtual Assistant Finder

Joey Vitale is an internationally renowned speaker, award-winning attorney, and business growth consultant. He has spoken to tens of thousands of people across the world. Joey has worked with influential brands like Cultivate Advisors, Honeybook, Maximum Lawyer, and The Futur.

As a trusted business growth consultant, Joey helps mission-driven, service-based business owners who want to achieve exponential growth and transform into recognized thought leaders so they can make a bigger impact.

His forthcoming book is entitled: The Business Growth Advantage: How to Run Your Business in One Hour a Week, Crack the Social Media Code, and Make Limitless Income & Impact.

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Loved this episode? If you leave a review or share

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

What Exactly is the Difference Between Marketing and Selling? Let’s Discuss!

Tue, 15 Nov 2022 06:00:00 -0400

It’s relatively obvious that in your business, you both need to market AND you need to sell. How are they different? How are they similar? Is there overlap? Which should you be using when? All excellent questions we’re going to dive into in today’s episode!

To clarify, this audio is also a video training, so I was looking at specific visuals and reference what I’m seeing in several places.

Quick overview of what we cover:

The difference between marketing and selling and how they each affect the buying process
How attraction marketing is it’s own unique type of marketing
Examples of what selling, marketing, and attraction marketing looks across various types of business
Creating content that is, above all else, intentional based on what it is you’re trying to do with it

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/015

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Monday Mindset Magic #3 - Magic vs Logic Brain and Looking for Evidence That It's All Working Out

Mon, 14 Nov 2022 06:00:00 -0400

These short mindset episodes are designed to reset and activate you into the new week! On today's MMM episode, let's chat about magic vs logic brain and looking for evidence that it's all working out.

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Delivering an Impeccable Client Experience While Honouring Your Boundaries with Taylor Dru

Thu, 10 Nov 2022 06:00:00 -0400

In this episode, I’m chatting with Taylor Dru, who is a high-ticket client experience coach and systems specialist, and the founder of Systems Guru, LLC, where she helps coaches and service providers leverage their signature client experience so they can confidently sell their services and programs at a premium price point. We talk a lot about systems and automating your business, and that might not sound like it’d be all that fun, but let me tell you… with Taylor, it IS!

Quick overview of what we cover:

Taylor’s belief on the importance of building client relationships + connections + how it can help you scale your business
Taylor’s discovery of the customer relationship management tool + how it centered around how she built her business
Taylor’s perspective on automations + systems + how they need to have process + routine which includes boundaries and rules
Personalization + connection is everything when starting relationships with new clients
How infusing your personality into your business attracts the right people because they know who you are and what you stand for

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH TAYLOR:

Follow Taylor: @thesystemsguru
Visit Taylor’s website: taylordru.com
Click here to apply for Taylor’s First Class Experience Academy™

Meet Taylor Dru, founder of Systems Guru, LLC. Taylor is an Atlanta-based High-Ticket Client Experience Coach & Systems Specialist, who helps coaches + service providers build and leverage their signature client experience so they can confidently sell their services and programs at a premium price point to create a lasting legacy and generate independent wealth. Taylor has been a leader in the process improvement industry for over a decade, helping large corporations and small businesses streamline their operations to sustain their growth. Her entire career has been grounded in helping others find more efficient ways to operate so they can increase their mental health capacity, client satisfaction, and ultimately position them to scale to the next level.

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favourite business reso

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Stepping Into the CEO of Your Business and Scaling On YOUR Terms with Shannon Mattern

Tue, 08 Nov 2022 06:00:00 -0400

Have you ever had the thought in your business that your clients are running the show? Today’s guest, Shannon Mattern, has had quite the journey from accepting basically anything her clients threw at her to really owning her role as CEO, setting high standards for herself and her company, and really being able to scale in a way that honoured her boundaries and expectations.

That was all a part of Shannon’s journey as a web designer, but she’s also now the founder of Web Designer Academy, where she’s helped hundreds of other web designers do the same thing to create both sustainability and profitability – two of my favourite words.

Quick overview of what we cover:

Shannon’s perspective on changing your mindset from employee to CEO
The importance of creating boundaries within your business and trusting your instincts
Shannon’s scaling journey and how she transitioned from only one on one clients to adding in retainer clients
How Shannon used money mindset to scale successfully and building courage to say no to low paying jobs

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH SHANNON:

Follow Shannon: @profitablewebdesigner
Visit Shannon’s website: webdesigneracademy.com
Click here for Shannon’s Profitable Pricing Framework Training for Web Designers
Click here to listen to Shannon’s Profitable Web Designer Podcast

Shannon Mattern is the founder of the Web Designer Academy where she’s helped hundreds of web designers create profitable, sustainable web design businesses using her proven frameworks, systems and strategies. She’s also the host of the Profitable Web Designer podcast, your go-to resource for no fluff, all heart marketing, mindset, money, management and mentorship so you can create freedom, flexibility and financial independence as a web designer.

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Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Monday Mindset Magic #2 - Reframing Your Thoughts + Limiting Beliefs with CTFAR

Mon, 07 Nov 2022 06:00:00 -0400

These short mindset episodes are designed to reset and activate you into the new week! On today's MMM episode, let's chat about reframing your thoughts and limiting beliefs.

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

How This Designer Went from Charging $500 to 5-Figure Packages with Amber Crudup

Thu, 03 Nov 2022 06:00:00 -0400

How does someone go from charging $500 for a website to pulling in 5-figures for a single website project? This is what my guest today, Amber Crudup, was able to do, and in fairness, the $500 price WAS the discounted price. (But the reason she created a 75% discount was because she couldn’t sell a $2,000 website!) To reassess and reposition her offer to generate 5-figures per project is really an incredibly transformation, and even if you’re not a web designer yourself, I think you’re going to get a lot out of this episode.

Quick overview of what we cover:

The significance of processes when developing and scaling your business
Amber’s journey through figuring out work-life harmony, how to be okay with her goals changing, and not being jealous of others’ successes
How limiting belief can affect the way you run your business and how to avoid letting the “not knowing” keep you from moving forward
Amber’s perspective on non-negotiables and how important they are to your business
Amber’s emphasis on the embodiment of the being when scaling and how who you are being is detrimental to your business

RESOURCES:

Register for the Sustainable Scaling Summit: Designer Edition!
Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here for Amber’s free gift offer

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH AMBER:

Follow Amber @ambercrudup_co
Visit Amber’s website: ambercrudup.com

Hey!! I'm Amber Crudup-- Business Coach to Brand + Web Designers. As a self-taught designer myself (hello YouTube University!), I've built a 7-figure business from the ground up + my passion is showing other designers how to do it too! Inside my group coaching program, Designed to Profit™, I teach designers how to strategically accelerate growth with a Signature 1:1 Solution that positions their expertise so they can easily charge 5-figures for their services. Helping designers make more money (without being glued to the computer 24/7) is my favorite pastime!

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favourite business resources! T

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

6 Ways to Scale Your Business as a Service Provider (without Burning Yourself Out)

Tue, 01 Nov 2022 06:00:00 -0400

Quick overview of what we cover:

The six pivots you can make as a service provider to create scalability
The pros and cons of each model and making intentional decisions based on what you want so you don't burn out
How to know when it's the right time to start thinking about scaling
Common misconceptions around scaling you should know

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/011

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Monday Mindset Magic #1 - Falling in Love with Mondays (Say Wha?!)

Mon, 31 Oct 2022 06:00:00 -0400

These short mindset episodes are designed to reset and activate you into the new week! On today's MMM episode, let's chat about how darn lucky we are to be business owners, and why that has always meant I love Mondays.

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

010. Healing From Hustle Culture and Alchemising Business Growth with KC Volard

Wed, 26 Oct 2022 06:00:00 -0400

I consider myself to be pretty well tuned into both the strategic side and the energetic side of business – but KC Volard is rooted into business energetics on a whole new level.

Starting out in network marketing, KC started her first business embracing the hustle and rose through that company only to find herself super burnt out. Knowing it wasn’t sustainable, she left it all behind. Fast forward, and she’s now not only got a thriving online coaching business, but she’s been able to leave behind the toxic habits and self sabotage in order to embrace a spiritual practise in order to alchemise her success, which she now helps others do in their business.

Quick overview of what we cover:

The magic of utilizing both energetics and strategy when scaling your business
KC’s journey of healing from hustle culture and scaling without it
KC’s perspective on energy alchemy and Kundalini and how they can help transform your business
Why you should stop asking for permission and just do the thing

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here to work with KC using The Co-Creatrix Method
Click here to join KC’s facebook group ‘As She Rises’
Click here for to try out kundalini with this short kundalini video, Ego Eradicator Kriya. This Kriya stimulates takes you from the egotistical mind to your Highest Self mind, tap into your intuition + start to remove and surrender a little bit of that ego.

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH KC:

Follow KC @iamkcvolard
Visit the website: soulpreneur.co
Visit KC’s website: kcvolard.com

KC Volard is a guide for visionaries who are READY to Rewild their magic + mastery. Being a mama of 3 little Goddess beings, a wife and being diagnosed with ADHD, KC scaled her business from $4k months to $60k months in less than a year and has since built a million dollar business organically — normalizing having it ALL without the sacrifice + hustle. She is here for the changemakers who want to FULLY embody Wealth + crack the codes to living

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

009. The Foundational Business Framework I Use with Clients at Every Stage of Their Business

Mon, 24 Oct 2022 06:00:00 -0400

I’m giving you a true look behind the curtain and into, not just the exact foundational business framework I use with my clients regardless of where they’re at in their business, but the exact audio file from the video I give them to watch.

If you’re newer in your business, the information toward the end will be too advanced, and if you’re more established, the information toward the beginning will be a bit basic, but I tell my clients there is benefit to listening to the whole thing regardless.

For you newbies, you can see the possibilities for where your business could go (and what you DON’T need to be worrying about yet! *yells it louder for the people in the back*).

And for you not-so-newbies, it’s always helpful to check-in with the basics or even use this as a guided audit. (As I recorded the early strategies, even I was like oh… that’s good advice, I should listen to that reminder!)

Quick overview of what we cover:

My 4C’s Foundational Framework: core, clients, content, and cash
What you want to be focusing on at each phase of your business – and what might be a distraction because you don’t need to be focusing on it yet
“The why” + how I think through using the 4C’s model intentionally to create more sustainability

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/009

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

008. Money Mindset and Scaling Multiple 7-Figure Businesses with Emily June Wilcox

Mon, 17 Oct 2022 07:00:00 -0400

“I have never had any money mindset issues,” said no human on earth, ever. My guest today is Emily June Wilcox, a money and business coach who has scaled several 7-figure businesses, who is sharing about the money wounds and money stories that come for business owners, her own experience scaling multiple businesses, and the inner work that comes along with truly experiencing financial freedom.

Quick overview of what we cover:

Creating boundaries and balancing life while scaling multiple 7-figure businesses
Emily’s priority of inner work and how it is important throughout your entire business journey
Emily’s money mindset and how it can lead to time freedom and financial freedom
Money Wound Medicine and how that relates to the inner work you do for your life and your business

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here to take Emily’s Money Wound Medicine Quiz

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH EMILY:

Follow Emily @em.makes.money
Find Emily’s Facebook here: Emily June Wilcox
Visit Emily’s website: emilywilcox.com

Emily Wilcox is a crystal loving, coffee drinking, money healer and business mentor. Emily’s mission is to help female entrepreneurs uncover their money wounds and heal them in community, so that more money flows to embodied women & collectively up levels the planet. While building two 7-figure businesses, Emily decided to ditch the belief that it had to be hard. She tapped into feminine energy to allow more ease and joy and support from her team. She uses energetics, woo woo, and a sprinkle of strategy to help women call in more money & joy while they build their fempires.

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This episode was first published at SustainableScaling.co/008

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

007. Pivoting Business Models and Using Facebook Ads Strategically with Jaymie Tarshis

Mon, 17 Oct 2022 07:00:00 -0400

What would you do if you built a super successful business — and then you realised it wasn’t really actually aligned with what you wanted? This is actually pretty common, and I’m going to be talking today with Jaymie Tarshis about how she handled this in her business, in switching from running a Facebook ads agency to helping business owners automate their growth with ads through a VIP day model. And as a bonus – there is pure gold in this episode on ad strategy, too!

Quick overview of what we cover:

How Jaymie scaled her business while completely pivoting her offers to be more in alignment with what she wanted
Jaymie’s perspective on ads and how important using them strategically and consistently is for gaining success
Navigating lead magnets and consistently building and bringing in an audience that wants to buy from you
Deciding what truly serves you will lead you to gaining the time freedom you desire

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here to get Jaymie’s High Performing Ad Toolkit

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH JAYMIE:

Follow Jaymie: @theadexpert
Visit Jaymie’s website: jaymietarshis.com

Jaymie Tarshis is a highly-sought after Marketing and Facebook Ads Strategist that’s been featured in Yahoo! News, Medium, and Yahoo! Finance as one of the 10 Ad Experts To Watch. She works with coaches, course creators, and service-based business owners to help them attract more leads and sales through the power of advertising. Her passion is helping business owners automate their growth & sales so they don’t have to constantly post on social media, hustle 24/7 or rely solely on referrals. Since 2015, Jaymie has profitably managed millions of dollars in Facebook ad spend and her work has helped thousands of entrepreneurs to grow and scale their businesses.

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This episode was

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

006. Delegating Essential Business Functions and Finding Your #2 with Amy Hager

Mon, 17 Oct 2022 07:00:00 -0400

Have you ever thought it would be impossible to outsource or delegate essential tasks in your business… those things you feel only YOU could do? In this episode, I’m talking with Amy Hager, who came in to working with M. Shannon Hernandez to do just that, and how she’s now helping Shannon have a more scalable, self-sustaining business while helping other coaches and consultants around the world build businesses they love at the Joyful Business Revolution.

Quick overview of what we cover:

Navigating scaling your business and what it looks like to bring someone on in a significant capacity to help you do that
Amy’s advice on finding someone who will compliment your work style
The importance of trusting people that want the best for your business

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH AMY & JOYFUL BUSINESS REVOLUTION:

Click here to join the Joyful Business Revolution Facebook community
Visit The Joyful Business Revolution’s website: joyfulbusinessrevolution.com

Amy Hager, a true marketer and community builder at heart, uses her years of experience and expertise to help coaches and consultants around the world build businesses they love at the Joyful Business Revolution. Amy’s yoga instructor says she has lived 12 lives already because she has so many experiences. She has raced cars, been a radio DJ, built sales and marketing teams (one was for a standardized construction contracts coalition), worked at a group home to support adults with mental illness, led a B&B association, started a youth group, been a military spouse - just to name a few. Her experiences help her relate and apply strategies across many different industries by utilizing her background in marketing, communications, engagement, community development, and organizational growth.

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This episode was first published at

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

005. Creating Simple Wealth and Financial Independence as an Entrepreneur with Holly Morphew

Mon, 17 Oct 2022 07:00:00 -0400

Is one of the reasons you became a business owner that you desire freedom – or more specifically, financial freedom? In today’s episode with Holly Morphew, the founder of Financial Impact, we get into the strategic and practical principles of building wealth as well as the more “woo” side of making money work for you as an entrepreneur.

Quick overview of what we cover:

The importance of investing in yourself first in order to create an abundant mindset
How Holly put systems in place to scale her business, which freed her up to build more wealth
Holly’s simple wealth system and an overview of her three paths of wealth

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here to buy Holly’s book, ‘Simple Wealth’

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH HOLLY:

Follow Holly @hollymorph
Find Holly on Facebook here
Connect with Holly on Linkedin here
Visit Holly’s website: financialimpact.com

Holly Morphew, AFC® is an award-winning financial coach based in Denver, CO. She is the Founder of Financial Impact, a specialized financial coaching practice that helps entrepreneurs and professionals create wealth and financial independence.

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This episode was first published at SustainableScaling.co/005

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

004. The Two Things You Need For Your Business to Run Without You

Mon, 17 Oct 2022 07:00:00 -0400

Would you like to take a vacation and leave your laptop at home? Take an actual unplugged maternity / paternity leave without your business crumbling? Be able to take extended time off? Perhaps even be able to sell your business one day? Here are the two primary things you need to be able to identify in order to make it happen.

Quick overview of what we cover:

Your business’s core function and core driver, what they mean, and how to identify them
What my business’s core function and core driver are, and how I use them in my business
Thinking of your business like a car and how you can set yourself up to let someone else drive – or have a self-driving vehicle

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Adriane’s book recommendation: Clockwork: Design Your Business to Run Itself by Mike Michalowicz*
Adriane’s book recommendation: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow*

*This is an affiliate link, which means that if you purchase this item, I may make a small commission at no additional cost to you (and thank you for this support!)

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at sustainablescaling.co/004

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

003. From Food Stamps to $1 Million in Revenue by Balancing Strategy with Energetic Activation with Brooke Allison

Mon, 17 Oct 2022 07:00:00 -0400

How do you go from being on food stamps to generating more than $1 million in revenue? That’s exactly what my guest today, Brooke Allison, has done, and we’re going to be talking all about how Brooke used a balance of strategy along with energy activation to do this in her business.

Quick overview of what we cover:

Brooke’s perspective on how your business is always going through a cycle and how you can use that to develop self awareness in order to scale
How to use time techniques to release mental blocks
Running a desire-based business and how that brings alignment and integrity into your business
Gaining discipline to strategically run your business while also activating your energy by playing within the realm of possibility

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here for Brooke’s ‘Let's Talk Money Live’
Click here to listen to Brooke’s podcast ‘Fearlessly unstoppable Podcast’ or click here to check out the podcast on iTunes
Click here for Brooke’s ‘10 Core Strategies I used to Hit $500k’

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH BROOKE:

Follow Brooke @brookeallisonn
Join Brooke’s Facebook Group: Fiercely Unstoppable Entrepreneurs
Visit Brooke’s Website: brookeallisoncoaching.com

Brooke Allison is a Multiple Six-Figure Mind Shift Expert and Achievement Strategist for ambitious entrepreneurs scaling to their next 6 figures by creating a business and a mindset that is Fiercely Unstoppable®! She helps them rewire and master their psychology and solidify a proven strategy system for a massive increase in their income and impact. Brooke Allison has been seen on over 20+ platforms in the last year including, Women Entrepreneur Magazine, Yahoo!News, Podcast Row, and several others.

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

002. How Energetics and Self-Awareness Help You Scale A Burnout-Free Business with Mallory Meyer

Mon, 17 Oct 2022 07:00:00 -0400

One of the toughest things to navigate as a human, and even more so when you’re a business owner, is burn out and energetic maintenance. Whether it’s doing too much of what you don’t enjoy or doing too little of what you love, or doing what you really love but doing it so often you don’t realise how tired you’re getting.

In today’s episode, I am joined by Mallory Meyer, who navigated a transition from Human Resources professional to Trauma Aware Business Coach to talk about her journey of scaling her business through a more energetically-aware lens.

Quick overview of what we cover:

How to tackle burn out within your business and letting go of some structured energy when you struggle with trust and control
Mallory’s perspective on consent-based selling and how it gives your people and clients power
How Reiki healing can build your self awareness in life and in business
Mallory’s thoughts on bro marketing and how you can dismantle it within the way you run your business

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency
Click here to join Mallory’s Frequency Business Mastery School

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

CONNECT WITH MALLORY:

Follow Mallory: @mal.meyer
Visit Mallory’s website: whitewolfreiki.ca

Mallory Meyer is a Trauma Aware, Business Mindset Coach. Mallory works closely with spiritual entrepreneurs and coaches, guiding them on their journey to self discovery, radical transformation, purpose, and fulfillment. Mallory is also a Reiki Master, Psychic Medium, Cosmic Channel, and certified Life & Success Coach, Hypnotherapist, TIME, EFT and NLP practitioner weaving together the metaphysical with the science of the subconscious mind and timeless business principles, and in a previous life, was a Human Resources professional as well.

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This episode was f

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

001. Why I Burnt My Business to the Ground… AGAIN

Mon, 17 Oct 2022 07:00:00 -0400

Welcome to the launch of the Sustainable Scaling podcast! For the first episode, I’ll be sharing a rare, raw look at the challenges I’ve had over the last three years in my business which led to my burning it all to the ground… again.

Quick overview of what we cover:

Why I walked away from the best thing I’d ever done – my performing arts studio – and how I’ve been dealing with the literal and emotional fallout of that decision for the last three years
The identity crisis I’ve been in around both who I am and who I am as a business owner
The most financially devastating event I’ve ever experienced
How I’m reclaiming my story and my vision

RESOURCES:

Click here to join Adriane’s Scalable Foundations Membership
Click here to get on the waitlist for Sustainable Growth Lab
Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane @adrianegalea
Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/001

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Sustainable Scaling trailer

Fri, 07 Oct 2022 13:00:00 -0400

Welcome to the Sustainable Scaling podcast, an audio resource designed to give you actionable insights, tools, and strategies that can help you expand your Visionary mindset, your income, and your impact in a way that’s sustainable while expanding a human-first business and doing business better.

Join your host, Adriane Galea – founder of Soulpreneur, an energetic business mentor, a visionary, a theatre artist, a human design practitioner, and lifelong multi passionate creative entrepreneur who has scaled multiple multi 6 and 7 figure business, both brick and mortar and online – twice a week for a new episode that is either an interview with an incredible person or a solo episode with me, where you can expect super honest and transparent conversations, and look behind the scenes about the journey of what it actually takes to grow an Intentional, Sustainable, Profitable™ business. We also release Monday Mindset mini-episodes that are short but powerful activations to help you start the week with intention and a fresh perspective.

It's time to press play on your own journey of embracing your vision, taking powerful action, growing your business, and fearlessly pursuing what sets your soul on fire through starting and scaling a SUSTAINABLE business that supports you in creating an extraordinary life, that fuels your alignment, and that allows you to own how ready and how enough you are to make it happen. Let's dive into Sustainable Scaling.

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For more episodes, show notes, and transcripts, please visit https://www.sustainablescaling.co

For more about Adriane Galea and Soulpreneur, please visit https://www.soulpreneur.co

LET’S CONNECT:

Follow Soulpreneur: @soulpreneur_co
Follow Sustainable Scaling: @sustainablescaling
Follow Adriane: @adrianegalea

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️