Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

805: Networking… as a tool AND a business model w/ Bill Mueller

Brian Lofrumento — Wed, 20 Mar 2024 03:30:00 -0400

In this episode host Brian Lofrumento sits down with Bill Mueller, the CEO and co-founder of Start a Network. Together, they dive deep into the world of professional business networking, discussing the integration of social media into traditional networking, the importance of building relationships, and how to effectively manage networking groups. Join us as we explore the evolving landscape of networking and learn valuable strategies for building successful connections. This episode offers a wealth of knowledge for entrepreneurs and business professionals seeking to maximize their networking potential.

ABOUT BILL

Bill Mueller is a serial entrepreneur who has always been drawn to risk and reward. About 10 years ago, he entered the real estate industry, where he worked for his son-in-law, a broker who emphasized the importance of networking. Mueller had been involved in the Chamber and taught martial arts for decades, and he credits the value of networking for leading him to success in various industries.

LINKS & RESOURCES

- Visit Start a Network’s website

- Connect with Bill on LinkedIn

804: Content marketing that WORKS + how to showcase your client success stories w/ Ted Goldwyn

Brian Lofrumento — Mon, 18 Mar 2024 03:30:00 -0400

In today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services marketing, the significance of client success stories, and the pivotal role of content in educating consumers and businesses. Ted shares valuable advice on identifying ideal clients and leveraging content for business growth, while Brian highlights the importance of strategy in content creation. They also explore the impact of video and written content, the potential influence of AI in content creation, and unique strengths within the financial services industry. If you're looking for actionable strategies and powerful insights to elevate your content marketing and business growth, this is an episode you won't want to miss. Tune in as Brian and Ted uncover the secrets to success in content marketing and business development.

ABOUT TED

Ted Goldwyn is the principal owner of Ted Goldwyn Communications, a marketing, communications, and research firm based in Western New York that develops long-form B2B content for major firms in the financial services industry. Ted is also the founder of Success Story Studio, a boutique marketing agency with a mission to produce compelling, well-written, turnkey short-form client success stories for small to midsize businesses and professional services firms. Previously, Ted spent two decades in financial services, serving in executive roles at Corning Credit Union and The Bank of New York. Ted holds a B.S. in Applied Economics & Management from Cornell University, and an MBA in Finance & International Business from New York University’s Stern School of Business.

LINKS & RESOURCES

- Connect with Ted on LinkedIn

- Visit Success Story Studio’s Website

- Find Success Story Studio on LinkedIn

- Subscribe to Success Story Studio’s YouTube channel

- Follow Success Story Studio on Facebook

803: The REALITY about OTHER people that you're not realizing!

Brian Lofrumento — Sun, 17 Mar 2024 03:30:00 -0400

In today's episode we'll talk about the realities of other people's situations and how our attitude and perception about them can give us the mindset and determination to dig in to our own journeys and obstacles.

802: ACTION SATURDAY (have a discovery call with someone!)

Brian Lofrumento — Sat, 16 Mar 2024 03:30:00 -0400

In today's episode we'll talk about a SIMPLE yet ACTIONABLE thing you can do to tangibly move your business forward: get on a discovery call with someone (or a bunch of someones!) that you know would benefit from your product or service.

801: People, planet, and profitability (and how they ALL work together!) w/ Konstantin Popovic

Brian Lofrumento — Fri, 15 Mar 2024 03:30:00 -0400

In today's episode host Brian Lofrumento sits down with Konstantin Popovic, the founder of Impact3P, a sustainability consultancy. Konstantin shares his inspiring journey from working in advertising to becoming a sustainability advocate, discussing pivotal moments that led him to establish his consultancy. The episode delves into the interconnectedness of people, planet, and profit as Konstantin explains how organizations can align their impact in these areas to join the sustainability revolution. With a focus on practical solutions and the business value of sustainability, Konstantin emphasizes the positive impact on the bottom line and offers insights into sustainability marketing. Throughout the episode, both speakers engage in a candid discussion about entrepreneurship, purpose, and the importance of making an impact beyond just making money.

ABOUT KONSTANTIN

Konstantin Popovic is the Founder of Impact3P, a sustainability consultancy that ignites sustainability journeys for SMEs and drives sustainability cultures for bigger organizations. Over the last 30 years, KP (as he is widely known) has been solving business problems through creativity – for famous marketing agencies, clients big and small, and across 3 continents.

In this last corporate role, KP discovered his passion for sustainability after winning the assignment for Singapore’s first climate awareness campaign. From that moment he knew he had to slowly switch gears. He upskilled, defined his mission as “making sustainability everybody’s business”, moved back to the US, and got to work.

LINKS & RESOURCES

800: Building a vision-driven business that serves your audience w/ Amanda Brem

Brian Lofrumento — Wed, 13 Mar 2024 03:30:00 -0400

In this episode, we sit down with Amanda Brem, founder of the Brem Method and former D-1 athlete turned personal trainer. Throughout our conversation, Amanda underscores the importance of aligning goals with core values, pushing past comfort zones, and sharing meaningful insights as an entrepreneur. She highlights her approach to teaching and business building, emphasizing the power of providing valuable free content and developing systems tailored to the needs of her clients and students. As Amanda shares her journey from resistance to embracing entrepreneurship, we delve into her set-it-and-forget-it philosophy for big goals, mental fitness support for students, and the synergy between good business decisions and positive bottom-line impact.

ABOUT AMANDA

Amanda Brem is the founder of The Brem Method. She is a former D1 athlete and personal trainer that, after scoring in the 97% percentile on her MCAT, realized she didn't actually want to go to medical school. Instead, she wanted to teach others while making med school more accessible to underserved students and those who struggle with test taking. She is also a huge science nerd, Harry Potter fan, and avid skier.

LINKS & RESOURCES

- Visit The Brem Method’s Website

- Subscribe to The Brem Method’s YouTube channel

- Connect with Amanda on LinkedIn

799: People-powered success, innovation, and a business legacy w/ Darren Davidson

Brian Lofrumento — Mon, 11 Mar 2024 03:30:00 -0400

In this episode we're joined by the CEO of MK Davidson Inc., Darren Davidson. Darren shares insights into his company's specialization in wireless optical fiber and EV charger station market spaces, which was initially established as a construction company by his father in 1971. He emphasizes the significant role of physical and mental health and a supportive home environment in achieving business success, highlighting the importance of people, products, and processes in a successful business. Darren's focus on problem-solving and long-term planning for infrastructure in business, combined with his emphasis on humility and teamwork, provides valuable lessons for entrepreneurs and executives. Stay tuned as we explore Darren's unique approach to business, his belief in investment, growth, and recognition for employees, and his emphasis on providing exceptional customer service through relationship-building.

ABOUT DARREN

Darren Davidson, the CEO of MK Davidson, has had a remarkable journey in the construction industry. His company, MK Davidson, started as a mere concept that he was able to bounce off his father's construction company, which played a significant role in providing for their family and putting Darren through college.

After his father's passing, Darren made a commitment to reincorporate his father's corporation into California. He carries on his father's legacy and continues to uphold the values instilled in him from a young age. Through dedication and hard work, Darren has transformed MK Davidson into a reputable company known for its quality work and dedication to serving the community.

LINKS & RESOURCES

798: Labels, our past, and TRANSFORMATION (LIVE from Medellin, Colombia) w/ Laura Chaves

Brian Lofrumento — Sun, 10 Mar 2024 03:30:00 -0400

In today's episode you'll hear insights, perspectives, and behind the scenes from the Wantrepreneur to Entrepreneur Podcast's Q1 retreat in Medellin, Colombia, with key takeaways for ALL of us entrepreneurs and wantepreneurs when it comes to labels, our past, and most importantly, our transformations!

797: ACTION SATURDAY (develop a proposal!)

Brian Lofrumento — Sat, 09 Mar 2024 03:30:00 -0400

In today's episode we'll talk about the most important and basic step of developing your sales PROCESS: having a proposal!

796: Your INVISIBLE OPPONENT and how to beat it (and work WITH it!) w/ Melissa Hoffman

Brian Lofrumento — Fri, 08 Mar 2024 03:30:00 -0400

In today's episode, host Brian Lofrumento is joined by the talented Melissa Hoffman, a seasoned sales leader, experienced performance coach, and owner of Dauntless Performance Coaching. Melissa discusses the importance of self-reflection and belief in oneself, emphasizing the interplay between physical and mental well-being in achieving professional success. Brian and Melissa delve into topics such as emotional regulation, conquering self-doubt, and the "invisible opponent" that impedes growth and success. Melissa shares her journey of prioritizing physical, mental, and emotional well-being, and her transition from the beverage alcohol industry to tech and coaching. They also touch upon the need for a calm mind and clear perspective in entrepreneurship, and the impact of gratitude, meditation, and understanding the nervous system in managing emotions. Tune in and get ready to be empowered with valuable insights from a truly inspiring conversation.

ABOUT MELISSA

Melissa Hoffman is a seasoned sales leader and experienced performance coach with over 10 years working with individuals and teams to help them achieve their goals and maximize their potential by making necessary changes to accelerate mental agility, promote healthy work-life integration, and sustainable growth.

She accomplishes this in group and 1:1 sessions by using a variety of techniques, including implementing psychological skills and tactical exercises, positive psychology, and mindfulness practices to drive greater cohesion and performance.

Melissa is a Certified Life and Executive Coach, certified in the Psychology of Leadership, The Power of Team Culture, Managing as a Coach, Building High-Performing Teams, and Influence from a variety of higher learning institutions. She holds a Bachelor of Arts in Psychology from the University of Albany, NY.

LINKS & RESOURCES

795: The competitive landscape of college admissions (and unique insights for entrepreneurs in standing out!) w/ Arlette Bolduc

Brian Lofrumento — Wed, 06 Mar 2024 03:30:00 -0400

In today's episode, we have the pleasure of sitting down with Arlette Bolduc, an independent educational consultant specializing in college applications and founder of Grays Hall College Counseling. Arlette shares valuable insights into her journey from being a civil litigator to pursuing her passion for guiding students through the competitive college admissions process. She discusses her approach to coaching and mentoring, emphasizing the importance of mindset and personal development for both students and entrepreneurs alike. Arlette's unique perspective sheds light on the parallels between entrepreneurship and college admissions, highlighting the power of listening, identifying needs, and finding innovative solutions. We delve into her experiences, challenges, and triumphs in guiding students and parents through the college application journey, offering practical advice and inspiration for aspiring entrepreneurs. Join us as we explore the intersection of college admissions, personal branding, and entrepreneurial growth with the dynamic Arlette Bolduc.

ABOUT ARLETTE

Arlette Bolduc spent over 20 years as a litigator, but it wasn't until her own children were applying to college that she found her true passion. Overwhelmed by the process, she realized the need for help and guidance for both students and parents navigating the college admissions process. This experience led her to pursue a career in college admissions consulting, where she now helps students and families find the right fit for their educational goals. Bolduc's own experience as a parent navigating the process gives her a unique understanding and empathy for the challenges that families face during this important time in their lives.

LINKS & RESOURCES

- Visit Grays Hall College Counseling’s Website

- Follow Gray Hall College Counseling on Instagram

- Find Grays Hall College Counseling on Facebook

- Connect with Arlette on LinkedIn

794: Unleashing CURIOSITY to find new answers and creativity w/ Gretchen Wilson

Brian Lofrumento — Mon, 04 Mar 2024 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by guest Gretchen Wilson, founder of True Curiosity and an advocate for cultivating curiosity in leadership. Throughout the conversation, they delve into the significance of curiosity as a fundamental trait that leads to creativity and imagination, often overlooked in adults. Gretchen shares her insights on the suppression of curiosity due to societal influences, its impact on problem-solving and team management, and practical applications in business and leadership. They emphasize the importance of understanding customer experience and the value of journaling for self-reflection. Additionally, Gretchen discusses her career journey, co-authoring a book on successful startups, and the power of curiosity in entrepreneurship. Stay tuned for an insightful episode that will spark your curiosity and ignite your entrepreneurial spirit.

ABOUT GRETCHEN

Gretchen Wilson is a seasoned professional with a diverse career spanning the public and private sectors, marked by her unwavering commitment to economic development and business expansion. Her unique trans-disciplinary experience in large organizations and startups has made her a leading advocate for cultivating curiosity among today’s leaders, allowing them to harness the untapped potential of their organizations. Gretchen is co-author of the book, “Launch! 11 Key Elements of Wildly Successful Startups” published in 2021, and now speaks to organizations and industry groups on the lost art of curiosity in leadership.

LINKS & RESOURCES

- Visit True Curiosity’s Website

- Connect with Gretchen on LinkedIn

793: Do NOT negotiate with this person!

Brian Lofrumento — Sun, 03 Mar 2024 03:30:00 -0400

In today's episode we'll talk about short-term pleasures versus long-term commitment and discipline, and we'll borrow a concept from the late Kobe Bryant when it comes to NOT negotiating with ourselves in the pursuit of what we want.

792: ACTION SATURDAY (master copywriting!)

Brian Lofrumento — Sat, 02 Mar 2024 03:30:00 -0400

In today's episode we'll talk about the power of copywriting when it comes to enhancing your business skillset and knowledge library, and Brian reveals his favorite copywriting resource.

791: The art and science of market research (and getting feedback that MATTERS) w/ Robin Boyar

Brian Lofrumento — Fri, 01 Mar 2024 03:30:00 -0400

In this episode, our host Brian Lofrumento dives into a captivating conversation with Robin Boyar, founder of thinktank research & strategy. As a seasoned market research expert with over 25 years of experience, Robin shares insightful perspectives on the crucial role of market research for entrepreneurs. They discuss the importance of understanding customer needs, navigating the competitive landscape, and delivering on promises. Throughout their engaging dialogue, they explore topics ranging from the heyday of retail video game models to the impact of online platforms on consumer research. Join us as we unravel the intricate world of market research and discover the actionable strategies essential for entrepreneurial success.

ABOUT ROBIN

Robin Boyar is a seasoned market research professional with over 25 years of experience. She initially focused on educational technology and how children use technology for learning and play. As the Internet boom arrived, Robin transitioned to working for online companies in the San Francisco Bay Area. She conducted research on the first online surveys and usability testing and later moved on to work at a startup online game company called Pogo.

LINKS & RESOURCES

- Visit thinktank research & strategy’s Website

- Connect with Robin on LinkedIn

790: CASH, profit, and long-term business growth w/ Alyssa Lang

Brian Lofrumento — Wed, 28 Feb 2024 03:30:00 -0400

In today's episode, Brian Lofrumento sits down with special guest Alyssa Lang, a financial strategist and bookkeeping consultant for entrepreneurs and business owners, and founder of Magnetic Bookkeeping & Consulting. Together, they delve into the crucial balance between short-term sustainability and long-term growth prospects for businesses. Alyssa shares her expertise in managing cash flow effectively, aligning personal and business passions, and the importance of intuition in decision-making. They explore the importance of finding the right people to navigate the business world, as well as the tools and systems that can support and engage customers effectively. Join us as we uncover the secrets to successful financial management and sustainable business growth on this enlightening episode of The Wantrepreneur to Entrepreneur Podcast!

ABOUT ALYSSA

Alyssa Lang is a Financial Strategist, Bookkeeping Consultant, public speaker, podcast host, two-year nominee for Ignition’s Top 50 Women In Accounting, as well as the Founder of Magnetic Bookkeeping & Consulting, a financial advisory team of experts that help ambitious creatives and service providers tackle their books with ease and confidence.

When she’s not leading her team of financial professionals, she’s spearheading Workflow Queen, a consulting and educational company that has successfully served over 1000+ accountants and bookkeepers from around the world who are seeking to refine their workflows, systems and hire the right team members so they can run their firm with ease and better serve their clients.

LINKS & RESOURCES

789: The 8 dimensions of health (and balancing LIFE and BIZ!) w/ Brian Huxford

Brian Lofrumento — Mon, 26 Feb 2024 03:30:00 -0400

Today, Brian Huxford, founder of WellFit Inc., joins host Brian Lofrumento to share his wealth of knowledge and experience in the world of corporate wellness consulting. In this episode, Brian Huxford walks us through his 25-year journey in impacting lives through health and well-being, shedding light on the interconnected 8 dimensions of wellness and the importance of integrating wellness strategies into business. From addressing the prevalence of health issues among young adults to advocating for personal development programs and the impact of entrepreneurship on communities, this episode is packed with valuable insights. Stay tuned as we delve into the world of corporate wellness and the transformative power of balancing life and business.

ABOUT BRIAN

Brian Huxford’s passion for combining entrepreneurship and adding value to the lives of others began at age 23 when he opened multiple fitness centers throughout West Central Indiana. This passion soon found him creating WellFit Inc. a corporate wellness consulting firm that has positively impacted thousands of lives in Indiana and Ohio. Brian is a past President of the Wellness Council of Indiana and a military veteran. He has been married to his wife Jamiee for 24 years and together they have 3 daughters, Zoee, Zara, and Izabella Huxford.

LINKS & RESOURCES

- Visit WellFit’s Website

- Connect with Brian on LinkedIn

- Follow WellFit on Facebook

- Find WellFit on LinkedIn

788: It's time to focus on the LITTLE things!

Brian Lofrumento — Sun, 25 Feb 2024 03:30:00 -0400

In today's episode we'll talk about the easiest way to start standing out with regards to branding... especially when you're starting out and growing!

787: ACTION SATURDAY (stop working. for real.)

Brian Lofrumento — Sat, 24 Feb 2024 03:30:00 -0400

In today's Action Saturday episode we'll talk about the power and importance of slowing down to speed up... and what not working ACTUALLY looks like so you can be present in your life today!

786: Revolutionizing continuing education (and changing academia with entrepreneurial thinking!) w/ Meni Sarris

Brian Lofrumento — Fri, 23 Feb 2024 03:30:00 -0400

In this episode, we're diving into the dynamic world of continuing education with Meni Sarris, founder of Spur Education Group and an innovative leader who's making a significant impact on the education landscape. Meni shares his insights on the changing landscape of education and the challenges and opportunities in implementing continuing professional education in traditional institutions. He discusses the personal and professional impact of these programs, offers a successful paralegal certificate program as a motivating example, and emphasizes the importance of buy-in from traditional educational institutions. Get ready to gain valuable insights into the evolving world of education and the entrepreneurial approach to continuing professional education.

ABOUT MENI

Dr. Meni Sarris is a former Dean of Continuing and Professional Education who decided to step away from the Dean’s desk to make a bigger impact on the education landscape overall. As a believer in education beyond degrees (also the name of his podcast!), Meni firmly believes the education landscape will continue to evolve because students want more flexibility and personalization when it comes to how they get an education, which isn't always reflected as part of the traditional education model. CPE unlocks options for improving the lives and careers of people who haven't always been able to participate, for whatever reason, in traditional for-credit academic programs.

Meni was actually introduced to Continuing and Professional Education as a teenager, and he knew pretty quickly that his educational career path was going to be the combination of education, business, and community service that CPE provides. It wasn’t until later, that he realized that CPE can improve life for anyone, at any age, through education.

LINKS & RESOURCES

785: Unlocking business growth by investing in HUMAN CAPITAL w/ Rivkah Penarelli

Brian Lofrumento — Wed, 21 Feb 2024 03:30:00 -0400

In this episode, host Brian Lofrumento engages in an insightful discussion with Rivkah Penarelli, an expert in HR and human capital services, and founder of Premier Human Capital. Rivkah sheds light on the importance of selecting the right HR and human capital software tailored to a company’s specific needs, emphasizing tools for performance reviews, employee engagement, onboarding, payroll, benefits, and culture. The conversation delves into the significance of self-discovery in business solutions and the value of seeking guidance from experts like Rivkah. The episode also explores the pivotal role of HR in understanding and addressing individual employee needs, integrating company culture, and investing in employee development and engagement to avoid turnover. From Rivkah's journey from theater to HR and her transformative approach to supporting individuals' unique abilities, this episode navigates the renaissance in HR and the growing availability of tools and systems for managing employee well-being. Stay tuned for expert insights on elevating standards, navigating challenges, and the crucial role of HR in business success.

ABOUT RIVKAH

Rivkah Penarelli is a versatile and dynamic individual whose career has taken her on a roller coaster of different paths, each one driven by her passion for working with people. Starting out as a aspiring theater director, she dreamt of directing productions on Broadway and creating dialogue and learning through storytelling. What drew her to theater was the opportunity to work with diverse and talented individuals, each contributing their unique skills to the collaborative art form. Throughout her career, Rivkah has always been motivated by her desire to connect with people and create meaningful conversations about important topics.

LINKS & RESOURCES

- Visit Premier Human Capital’s website

- Connect with Rivkah on LinkedIn

784: The SCARY side of AI and how to use it the RIGHT way w/ Ryan Strong

Brian Lofrumento — Mon, 19 Feb 2024 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento delves into the cutting-edge world of AI with guest Ryan Strong, CEO of Product Pal and a product visionary and entrepreneur specializing in AI technology with an ethical approach. Throughout the conversation, Brian and Ryan discuss the potential of AI in content creation and marketing, while also addressing the ethical considerations and societal impacts of AI. They share insights into using AI tools for research, generating content, and ethical AI practices. Ryan emphasizes the importance of AI complementing human life and encourages a mindful approach to its development and application. The episode sheds light on the intricacies of AI, its potential impacts on privacy and autonomy, and the responsibility of businesses and corporations in ethical AI use. Tune in as they explore the dynamic landscape of AI technology and its implications on our future.

ABOUT RYAN

Ryan Strong is a visionary entrepreneur who has made significant contributions to the world of technology and AI. His journey began with the development of the first cashierless store, similar to Amazon Go, using AI and computer vision technology. After this groundbreaking achievement, Ryan went on to lead product development at a startup, where he further honed his skills in AI and computer vision. His passion for innovation led him to start his own business, Product Pal, in late 2022, with a focus on using generative AI to automate tasks for product managers. Throughout his career, Ryan has pushed the boundaries of AI and technology, always striving to stay ahead of the curve. His dedication and determination have earned him a reputation as a trailblazer in the tech industry.

LINKS & RESOURCES

- Visit Product Pal’s Website

- Connect with Ryan on LinkedIn

783: I don't feel like doing it.

Brian Lofrumento — Sun, 18 Feb 2024 03:30:00 -0400

In today's episode we'll talk about the importance of discipline vs. motivation and how we can overcome ALL those moments where we don't feel like doing what we need to.

782: ACTION SATURDAY (have a dashboard!)

Brian Lofrumento — Sat, 17 Feb 2024 03:30:00 -0400

In today's episode we'll talk about a simple yet powerful accountability tool: a dashboard! We'll talk about how you can create this in its most simple offline format as well as what to include on your dashboard.

781: Being FLEXIBLE with your strategies and marketing to succeed w/ Crystina Clauson

Brian Lofrumento — Fri, 16 Feb 2024 03:30:00 -0400

In today's episode, host Brian Lofrumento sits down with the talented Crystina Clauson, an expert in restaurant support and off-premise verticals, and CEO of Make Good Lemonade. Together, they delve into the crucial role of flexibility in the restaurant industry, exploring everything from leveraging digital tools and marketing strategies to the power of genuine conversations in client acquisition. Crystina's wealth of knowledge and experience offers invaluable lessons for entrepreneurs navigating the ever-evolving landscape of business. Stay tuned as we uncover actionable tips and real-world wisdom to fuel your entrepreneurial journey.

ABOUT CRYSTINA

Crystina Clauson is a formidable presence in restaurant support circles, who has spent 7 relentless years driving off-premise verticals and delivering exceptional results. With a remarkable track record of managing nearly $100 million yearly in online sales for a dozen brands, she has played a pivotal role in keeping hundreds of restaurants afloat during the challenging times of COVID-19. Adept at implementing loyalty programs, gift card systems, and online ordering platforms, Crystina's unwavering dedication stems from her deep admiration for restaurant operators and her relentless pursuit of making their lives easier.

LINKS & RESOURCES

- Visit Make Good Lemonade’s Website

- Connect with Crystina on LinkedIn

780: Online courses that WORK so your clients get results and your business GROWS w/ Kevin Marshall

Brian Lofrumento — Wed, 14 Feb 2024 03:30:00 -0400

On today's episode we have the pleasure of hosting Kevin Marshall, founder of Owwlish, who navigated the world of online courses, platforms, and curriculum to serve people all over the world with his businesses and courses. Kevin shares his insights on creating valuable content, developing a seamless course platform, and the importance of community within online courses. Kevin offers practical tips on developing successful online courses and emphasizes the importance of perseverance.

ABOUT KEVIN

Kevin Marshall has spent the better part of the last decade creating online courses that help people improve their careers and livelihoods. He had the idea to start Owwlish after failing to find an online course software that offered what he was looking for to create his next online course.

Besides his work on Owwlish, his time is filled with things that excite and inspire him, including open-source software development and sales, interview coaching, marketing, stoic philosophy, meditation, digital entrepreneurship, and long-term travel.

LINKS & RESOURCES

- Check out Owwlish’s Free Course

- Visit Owwlish’s Website

- Connect with Kevin on LinkedIn

779: TAKING RISKS as an entrepreneur and igniting the rebel within w/ Joseph Adam Lee

Brian Lofrumento — Mon, 12 Feb 2024 03:30:00 -0400

On today's show, host Brian Lofrumento sits down with Joseph Adam Lee, a distinguished entrepreneur with a strategic impact in the real estate and event management industries. Joseph reveals his journey from modest beginnings to steering short-term rental properties and overseeing the picturesque Bluebird Farm. Together, they explore Joseph's upcoming book "The Rebel Within," which seeks to empower entrepreneurs to challenge the status quo. Delving into the challenges of self-doubt, calculated risks, and the imperative of continuous learning, this conversation offers a compelling look at the world of entrepreneurship with Joseph Adam Lee.

ABOUT JOSEPH

Since moving to New York City, Joseph Adam Lee has kept to one entrepreneurial mission: Take Risks on Your Terms...

As a real estate investor, Joseph is the managing partner of Mill Town Management LLC. The property management company specializes in the acquisition of short-term rental properties (Treehouse, Farm Stay, 5x Lake Houses).

As an event manager, Joseph is a minority partner of Bluebird Farm LLC. Bluebird Farm is a 40-acre estate & working farm in Willington, Connecticut that hosts weddings.

As an author, Joseph is currently crafting, "The Rebel Within" (A 10-Step Guide to Greatness). The personal growth guide for entrepreneurs ignites your inner rebel to achieve greatness and break free from the Status Quo.

LINKS & RESOURCES

778: Most people will NOT do it long enough! (some CRAZY stats inside!)

Brian Lofrumento — Sun, 11 Feb 2024 03:30:00 -0400

In today's episode we'll talk about the simple notion of succeeding merely by being one of the few who choose to do "it" long enough.

777: ACTION SATURDAY (carve out executive time!)

Brian Lofrumento — Sat, 10 Feb 2024 03:30:00 -0400

In today's episode we'll talk about the importance of zooming out and having executive time in your weekly thought process to allow BIG ideas, thoughts, and direction into the vision of your business and workload.

776: Revolutionizing healthcare and your own growth with mentorship (and how mentorship REALLY works!) w/ Eder Garavito

Brian Lofrumento — Fri, 09 Feb 2024 03:30:00 -0400

In this episode, our host Brian Lofrumento sits down with Eder Garavito, co-founder of Scholarnetics360, to discuss the importance of mentorship in the healthcare industry. Eder shares his entrepreneurial journey and emphasizes the need for unbiased mentorship for clinicians and healthcare students. From the challenges of running a business to the importance of effective mentorship, this episode provides valuable insights for entrepreneurs and professionals alike. Join us as we dive into Eder's vision for the future of healthcare education and the impact of mentorship on patient outcomes.

ABOUT EDER

Eder Garavito is an Assistant Professor at the College of Saint Mary's Doctor of Physical Therapy Program. His responsibilities encompass instructing and organizing coursework focused on managing patients with cardiovascular and pulmonary conditions, delivering care in acute care settings, health informatics, and telehealth/telemedicine. With a background as a board-certified cardiovascular and pulmonary clinical specialist, Eder has a decade of experience working in acute care settings. Presently pursuing a Ph.D. in Teacher Education and Learning Sciences at North Carolina State University, his academic emphasis revolves around learning design and technology. Furthermore, he contributes as a PRN staff Physical Therapist at Duke University Medical Center in Durham, North Carolina.

LINKS & RESOURCES

775: Taking over the TRAVEL industry through a powerful AI app (and the business machine & decisions behind it!) w/ Jeanne Dumari

Brian Lofrumento — Wed, 07 Feb 2024 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Jeanne Dumari, CEO of Bon Voyage, to share her inspiring journey as an entrepreneur. Jeanne and her husband went head first into launching their business, highlighting the resilience and adaptability needed in the entrepreneurial world. They are leveraging digital marketing and Jeanne's expertise to launch their travel app, aiming to personalize itineraries based on individual preferences. Brian dives deep into their strategic approach and the challenges of app development, shedding light on the business model and future plans. Jeanne's valuable insights on communication, hard conversations, and personal growth provide invaluable takeaways for all entrepreneurs.

ABOUT JEANNE

Jeanne Dumari's journey began as a high school history teacher in Chicago before she found her passion for corporate training. She started out working part-time at TGI Fridays and quickly realized her love for in-store training and new store openings. At 21, she made the bold move to California and delved into corporate training at a company called Executrain, teaching Microsoft products like Word, PowerPoint, and Excel. With a knack for public speaking and a dynamic presence, she transitioned into sales and marketing training in Silicon Valley, where she dedicated most of her career.

Jeanne is a sales and marketing leader with experience in Fortune 500 companies whose passion is traveling the globe with her husband. After meeting her husband in 2022 they decided his technical expertise and her sales and marketing background make them a perfect duo to build a travel app that makes the planning feel like a vacation.

LINKS & RESOURCES

- Visit Bon Voyage Global’s Website

- Connect with Jeanne on LinkedIn

774: Say NO to the status quo and unleash your best self through a path of INTENTIONAL growth w/ Rob Stein

Brian Lofrumento — Mon, 05 Feb 2024 03:30:00 -0400

In this episode host Brian Lofrumento sits down with life coach and entrepreneur Rob Stein to explore the power of introspection, intentionality, and breaking free from societal pressures. Rob shares his transformative journey from luxury travel to coaching and discusses the inspiration behind CAYAVEDA, a business blending ancient teachings with modern culture. From embracing discomfort to merging masculinity with vulnerability, listeners will gain valuable insights and actionable steps for personal and professional growth. Join us as we delve into the mindset of potential, resilience, and the pursuit of excellence in this thought-provoking and inspiring conversation.

ABOUT ROB

Rob Stein is a seasoned professional with a background in luxury travel, having grown up in New York and also spent time living in Los Angeles and other parts of the world. Throughout his career, he specialized in selling high-end vacations and personalized bespoke trips to elite clients. This line of work came with its share of rewarding experiences, such as the ability to travel extensively and the opportunity to meet remarkable people from all over the globe, many of whom have become close friends.

However, as fulfilling as it was, Stein eventually found himself burning out from the demanding nature of the luxury travel industry. Despite the perks, the long hours and high-pressure environment took their toll on him, leading to a period of reflection and reevaluation. Now, Rob Stein is embarking on a new chapter in his professional journey, seeking fresh and invigorating opportunities that align with his passions and values.

LINKS & RESOURCES

773: THIS QUESTION will give you patience and perspective along your journey!

Brian Lofrumento — Sun, 04 Feb 2024 03:30:00 -0400

In today's episode we'll talk about WHY it often feels like we're on the scenic route rather than the direct path to success and we'll discuss the ONE question I've been asking myself lately to make sure I'm gaining what I should in order to achieve the results I want in life and business.

772: ACTION SATURDAY (the EASIEST way to IMMEDIATELY stand out!)

Brian Lofrumento — Sat, 03 Feb 2024 03:30:00 -0400

In today's episode we'll talk about the easiest and quickest way to start standing out in your marketing, sales, and networking by using one of my favorite tools: Loom!

771: Unboxing creativity, the mindset to succeed, and finding answers from EVERYWHERE in life w/ Gueston Smith

Brian Lofrumento — Fri, 02 Feb 2024 03:30:00 -0400

In this episode we have the pleasure of hosting Gueston Smith, an innovative architectural designer, Founder of Guesscreative, and creator of small home spaces, mobile experiential spaces, retail trailers, and a sneaker line. Join host Brian Lofrumento as he delves into a captivating conversation with Gueston about applying martial arts and creativity to problem-solving, the role of empathy in creative work, and the importance of managing multiple ventures. They also discuss the power of affirmations, the significance of physical space in inspiring creativity and energy, and the guest's multidisciplinary interests and skills.

ABOUT GUESTON

Gueston Smith, the founder of Guesscreative LLC and Head of Design at Kubed Living, embarked on his design journey with a childhood promise to create an accessible world for his special needs sister. This commitment led him from the architecture school at USC to pioneering his path in sustainable, innovative, and luxury design. A multidisciplinary designer, Gueston merges high-end aesthetics with human design principles. His portfolio ranges from prefab homes to custom shipping container structures and innovative mobile business trailers, each embodying a blend of innovation and empathy.

At Kubed Living, the focus is on redefining modular living through design, functionality, environmental harmony, and personalized service. Guesscreative extends this vision into branding, fashion, and technology, creating products like sports electric ATVs and a signature clothing & sneaker line. Gueston's practice and teaching of Jeet Kune Do, Bruce Lee's Martial Arts philosophy, profoundly influenced his design approach, highlighting the synergy between mind, body, and space.

Looking to the future, Gueston's ambition transcends mere construction; it is about crafting innovative experiences that promote well-being, connection, prosperity, and community.

LINKS & RESOURCES

770: SUSTAINABLE strategies for business growth that overcome obstacles, generate cash flow, and bring STABILITY w/ Polly Buster

Brian Lofrumento — Wed, 31 Jan 2024 03:30:00 -0400

In this episode, we have the privilege of hearing from Polly Buster, a seasoned business leader with over 35 years of experience. Polly is the founder of Mimage, a company dedicated to helping business owners build sustainable strategies and overcome the burdens that limit their businesses. Polly emphasizes the importance of understanding and continuously assessing organizational workflow and the flow of money to ensure efficiency and financial stability. She provides practical advice for both solopreneurs and larger businesses, addressing challenges such as setting pricing, client relations, and value determination. From understanding the financial story of a business to identifying talents needed for job descriptions, this episode offers a wealth of knowledge for any entrepreneur aiming to build their business sustainably.

ABOUT POLLY

Polly Buster brings over 35 years of experience as an entrepreneur and organization leader in the private, non-profit, and government sectors. She has worked for FDIC, local banks, a local non-profit startup, and as a sole proprietor in the financial sector. She has experience with turnaround opportunities, start-up organizations, and leading various types of organizations. Additionally, as a volunteer Polly has led some of Boulder County’s non-profit organizations through transitions including mission alignments, leadership changes, and real estate acquisitions. Polly is a valuable advisor for any organization, particularly startup organizations, and organizations going through a change in leadership, strategy, or mission transformation.

LINKS & RESOURCES

769: REPEATABLE success in sales using processes and building a bridge between the PROBLEM and SOLUTION w/ Michael Heyman

Brian Lofrumento — Mon, 29 Jan 2024 03:30:00 -0400

In today's episode, we have the pleasure of delving into the world of sales and entrepreneurship with our guest Michael Heyman. Michael, an experienced head of growth and business owner, joins us to share his invaluable wisdom on understanding customers' needs, creating a genuine sales process, and the significance of providing value. With a focus on actionable advice, personal anecdotes, and expert insights, this episode is sure to inspire and educate as we navigate the journey of building a successful business. Join us as we unpack the secrets to effective sales strategies and the foundational elements of entrepreneurial success.

ABOUT MICHAEL

With over 13 years in sales and leadership, Michael Hayman has sold more than $40 million in technology and services. He has hired over 25 direct recruits, managed more than 50 sellers, and led over 7 managers. His mission is centered around helping founders and business leaders realize their vision of a growing and profitable company. As the Head of Growth for GovForce, Michael also operates his own sales consultancy, mrhstrategies.com, where he assists early and mid-stage companies in putting the right sales structure in place to achieve repeatable and predictable growth.

LINKS & RESOURCES

- Visit MRH Strategies’ Website

- Visit GovForce’s Website

- Connect with Michael on LinkedIn

768: Can you do it ONE time?

Brian Lofrumento — Sun, 28 Jan 2024 03:30:00 -0400

In today's episode we'll talk about the mental game of achieving ANYTHING you want... one step at a time.

767: ACTION SATURDAY (ask how you can help!)

Brian Lofrumento — Sat, 27 Jan 2024 03:30:00 -0400

In today's episode we'll talk about a super simple habit to embed into your conversations to start seeing the law of reciprocity in action!

766: Starting a TECH company that incorporates AI and the community w/ Carlos Ventura

Brian Lofrumento — Fri, 26 Jan 2024 03:30:00 -0400

In today's episode, host Brian Lofrumento is joined by Carlos Ventura, the founder of Cityvend. Carlos takes us through his transition from pre-med to computer science and shares his inspiring journey of founding Cityvend. The conversation dives deep into the challenges Carlos faced when searching for the right team and the intricacies of working with vendors as a technology-driven entrepreneur. Together, Brian and Carlos explore the importance of extensive research as a foundation for entrepreneurial success and discuss Cityvend's utilization of AI, market penetration strategies, and the essential tech tools used in building the app. You won't want to miss Carlos's vision for Cityvend, his valuable lessons learned, and the compelling insights he shares about the journey of starting and growing a business from the ground up.

ABOUT CARLOS

Carlos Ventura began his academic journey with the intention of becoming a doctor, but a detour at community college completely changed his trajectory. While saving money for medical school, he unexpectedly fell in love with computer science, realizing it was his true passion. This revelation led him to reevaluate his career path, and he decided to pursue entrepreneurship in the field of technology. With this new direction, Carlos dedicated himself to learning and growing in the world of computer science and business, determined to make a difference using his newfound skills and knowledge. His drive and commitment have propelled him to successfully establish himself in the tech industry, where he continues to thrive and make an impact.

LINKS & RESOURCES

- Visit Cityvend’s Website

- Follow Cityvend on Instagram

- Connect with Carlos on LinkedIn

765: EVERYTHING you’ve ever wondered about franchising to start your business w/ Andy Baker

Brian Lofrumento — Wed, 24 Jan 2024 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento welcomes franchise expert Andy Baker. Andy, the founder and CEO of Pacific Franchise Advisors and RISE Health Group, shares his extensive experience and valuable insights into the world of franchising. Together, they delve into the challenges and opportunities of becoming a franchisee, discussing the importance of careful decision-making, the diverse range of franchise options available, and the significance of hard work in building a successful business. They also dismantle common misconceptions and share actionable advice for aspiring entrepreneurs. If you've ever considered franchising as a pathway to entrepreneurship, Andy's expertise is sure to provide you with the knowledge and inspiration you need.

ABOUT ANDY

Andy Baker is a multi-venture entrepreneur. He is the Founder and CEO of Pacific Franchise Advisors and Founder and CEO of RISE Health Group. He has extensive experience in entrepreneurship, business development, management, operations, sales, and marketing in both large corporate environments and small start-up organizations.

LINKS & RESOURCES

- Visit Pacific Franchise Advisors’ Website

- Connect with Andy on LinkedIn

764: The FOUNDATIONS of a strategic marketing blueprint and 7-figure growth secrets w/ Wes Mathews

Brian Lofrumento — Mon, 22 Jan 2024 03:30:00 -0400

Today we are joined by the dynamic marketing expert and CEO of Stealth Consulting, Wes Mathews. Wes shares his extensive experience in building successful businesses from concept to success, offering insights on transparent digital marketing strategies and the evolving landscape of the industry. He emphasizes the crucial need for due diligence in hiring and investing and highlights the transformative impact of AI in the coming years. Listeners will gain valuable advice on perseverance, seeking mentorship, and building a supportive network in their entrepreneurial journey. Whether you're just starting out as a wantrepreneur or seeking to scale your business, this episode is filled with practical wisdom and actionable strategies from a seasoned entrepreneur.

ABOUT WES

Wes Mathews is a passionate entrepreneur with an impressive track record in growing businesses from concept to success. As the original co-founder and CEO of High Level Marketing, he played a pivotal role in transforming the start-up into a multi-million dollar industry powerhouse. Under his leadership, the company expanded to employ over 135 team members nationwide and generated revenues in excess of $20 million.

LINKS & RESOURCES

- Visit Stealth Consulting’s website

- Connect with Wes on LinkedIn

- Follow Stealth Consulting on LinkedIn

763: LET GO of these three things! (Super important for our growth!)

Brian Lofrumento — Sun, 21 Jan 2024 03:30:00 -0400

In today's episode we'll talk about the THREE THINGS we all must let go of along our growth journeys.

762: ACTION SATURDAY (get your emails delivered! Super important for 2024...)

Brian Lofrumento — Sat, 20 Jan 2024 03:30:00 -0400

In today's episode we'll talk about a BIG change in the world of email deliverability and the 10 minute action you can take to ensure your emails are delivered in people's inboxes!

761: Solving BIG problems in cybersecurity and building people-centric tools w/ Jackie French

Brian Lofrumento — Fri, 19 Jan 2024 03:30:00 -0400

In today’s episode host Brian Lofrumento is joined by Jackie French, the founder and CEO of SocialGrid. Jackie discusses her professional background, including her work in tech, international business, and the connections that led her to found Social Grid. Together, they emphasize the importance of human-centered cybersecurity and tech tools, and the need to balance human-to-human and human-to-tech interactions in the industry. Jackie also delves into the changing cybersecurity landscape during the pandemic, the activation of her activist mentality, and the significance of solving big problems in entrepreneurship. Join us for an insightful conversation about Jackie's journey into entrepreneurship and the innovative work being done at Social Grid.

ABOUT JACKIE

Jackie French is the founder and CEO of Social Grid and Social Cyber Lab. Previously, Jackie led projects at KPMG and Booz Allen Hamilton covering cyber and cloud technologies. With her background in both public and private sector technologies, Jackie brings a holistic approach to addressing complex cybersecurity challenges. Jackie holds a master's degree from Johns Hopkins University where she focused on intellectual property protections under free trade agreements. Originally from Naples, Florida, Jackie enjoys all things having to do with the ocean.

LINKS & RESOURCES

- Visit Social Grid’s website

- Connect with Jackie on LinkedIn

760: THE TRUTH about buying a business (whether you’re new or want to grow faster!) w/ Richard Parker

Brian Lofrumento — Wed, 17 Jan 2024 03:30:00 -0400

In this episode, our host Brian Lofrumento sits down with the renowned expert in buying, selling, mergers and acquisitions, and founder of Diomo, Richard Parker. With over 30 years of experience and the acquisition of thirteen companies under his belt, Richard shares invaluable insights into the process of acquiring and growing businesses. From dispelling the myths of business acquisition to emphasizing the importance of aligning one's skill set with a business, Richard's guidance is a goldmine for entrepreneurs and wantrepreneurs alike. Don't miss out on this enriching conversation filled with practical advice, real-life experience, and valuable resources for anyone considering entrepreneurship or business acquisition.

ABOUT RICHARD

Richard Parker has been helping people achieve their dreams of owning a business for over 30 years. His ‘How To Buy A Good Business At A Great Price’ program has sold over 100,000 copies in more than 80 countries.

He has personally purchased 13 of his own companies plus one co-investment with purchase prices ranging from $50,000 to over $200 million.

Richard has appeared in Forbes, The New York Times, TheStreet.com, Entrepreneur Magazine, Inc., and has over 300 published articles to his credit.

He was hired by the Dalio family office and for several years worked as a mentor to one of Ray Dalio’s sons teaching him the art of buying small businesses.

LINKS & RESOURCES

759: Re-thinking success in life AND business with creativity and accountability w/ Kevin Cape

Brian Lofrumento — Mon, 15 Jan 2024 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with guest Kevin Cape, founder of Cape Coaching, a leadership coach and advocate for redefining the way entrepreneurs approach their work and personal lives. Throughout the episode, Kevin shares his insights on the importance of rest, relaxation, and personal enjoyment for entrepreneurs, emphasizing their role in fostering creativity, problem-solving, and overall well-being. Together, Brian and Kevin delve into the need for simplicity and accountability in business, the myth of work perfection, and the balance between personal fulfillment and business success. Kevin's rebellious approach to personal development and his focus on tangible business results make this an episode that is sure to challenge and inspire entrepreneurs at every stage of their journey. Join us as we explore Kevin's journey, his nonnegotiable work week, and his unconventional take on leadership and success.

ABOUT KEVIN

Kevin Cape has had a diverse career journey that eventually led him to discover his passion for building a strong and positive company culture. His career began in the nonprofit sector, where he worked in after-school programs and kids' camps. Following this, he transitioned to a role at JetSuite, a private jet company, starting out in operations.

It was during his time at JetSuite that Kevin recognized the importance of a strong workplace culture. Within his first few months in the role, he identified that the company's culture was lacking and not as powerful as it could be. This realization sparked his interest in creating a positive and impactful work environment.

Despite the challenges, Kevin remains committed to his mission of promoting a strong and positive workplace culture. His experiences in both the nonprofit and private industries shaped his understanding of the importance of a thriving company culture, and he now dedicates himself to building and promoting this in the organizations he works with. Through his journey, Kevin has become a passionate advocate for fostering meaningful and empowering work environments.

LINKS & RESOURCES

758: This is a CRAZY superpower we ALL have!

Brian Lofrumento — Sun, 14 Jan 2024 03:30:00 -0400

In today's episode we'll talk about MAKING it work. Not IF it'll work, not HOW it'll work, but the commitment needed to MAKE it work!

757: ACTION SATURDAY (get your money right!)

Brian Lofrumento — Sat, 13 Jan 2024 03:30:00 -0400

In today's episode we'll talk about the importance (and the how-to!) of taking inventory of your financial situation from last year AND looking forward to this year. If you want to go way deeper into this topic, check out "Profit First" by Mike Michalowicz for an example of what a financial system can look like in your business, or tune in to Episode 549 from The Wantrepreneur to Entrepreneur Podcast with the brilliant Alex Engar to hear a real life financial system that can set your business up for growth!

756: The WHY behind every hire to recruit the RIGHT people w/ Jennifer Mastor

Brian Lofrumento — Fri, 12 Jan 2024 03:30:00 -0400

In today's episode, host Brian Lofrumento sits down with special guest Jennifer Mastor, a seasoned professional recruiter and career consultant. Together, they dive into the nuances of the recruitment process, shedding light on its evolving landscape and the critical role of understanding the needs and perspectives of both job seekers and employers. Jennifer brings over three decades of experience to the table, sharing valuable insights and practical tips for navigating the world of recruitment. From the impact of AI on talent acquisition to the significance of personal interactions, Jennifer explores the complexities and human elements that shape successful hiring practices. Join us as we uncover the keys to building thriving teams and creating meaningful connections in the recruitment process.

ABOUT JENNIFER

Jennifer Mastor is a skilled recruiter with a keen ability to understand and connect with job applicants. She knows that recruitment is not just about judging a person, but about truly understanding their qualifications and potential fit for a position. Jennifer is adept at asking the right questions, reading body language, and listening for tone to truly comprehend an applicant's capabilities and personality. She believes in the importance of empathy and understanding the applicant's perspective, and she excels at guiding them through the interview process. Jennifer's approach to recruiting is focused on finding the best match for both the employer and the applicant, making her a valued professional in the industry.

LINKS & RESOURCES

755: Leading without burnout, setting HIGH standards of excellence, and becoming a strategic and balanced CEO in life and business w/ Ryan Renteria

Brian Lofrumento — Wed, 10 Jan 2024 03:30:00 -0400

In this episode we dive into a thought-provoking conversation with Ryan Renteria, coach, author, and founder of Stretch Five. Ryan shares invaluable insights on strategic thinking, work-life balance, and the critical role of mental health in leadership. From emphasizing the need for distraction-free environments to discussing the comprehensive hiring process for top talent, Ryan offers practical strategies for personal and professional growth. He dives into his journey from Wall Street to entrepreneurship, highlighting the transition to CEO and the importance of setting high standards as a whole human. This episode is packed with wisdom for anyone looking to thrive in leadership and find balance in life.

ABOUT RYAN

Ryan Renteria is the founder of Stretch Five and an executive coach to CEOs, founders, managing partners/principals, and senior investment professionals, many of whom run large family businesses. He helps leaders maximize professional and personal performance and growth through expertise in topics such as leadership, communication, talent management, relationships, and health. Ryan coaches CEOs to build bold visions, hire and develop top talent, motivate them to achieve outstanding results, and be better leaders.

LINKS & RESOURCES

- Learn more about Ryan’s book ‘Lead Without Burnout’

- Pre-order ‘Lead Without Burnout’

- Visit The Stretch Five’s Website

- Connect with Ryan on LinkedIn

754: The value of AWARENESS marketing, automations, and business answers for STRATEGIC decisions w/ Jonathan Sellers

Brian Lofrumento — Mon, 08 Jan 2024 03:30:00 -0400

In this episode, our host Brian Lofrumento sits down with digital marketing expert Jonathan Sellers, CEO of Solucru. Jonathan shares invaluable insights into the crucial balance between human touch and automation in client businesses, shedding light on tools and strategies such as CRMs, Mailchimp, and SMS for lead communication and follow-ups. The conversation delves into the significance of understanding customer journeys, the role of attribution tracking technology, and the impact of compounding marketing and awareness campaigns. Whether you're a small business owner or an aspiring entrepreneur, this episode offers actionable marketing strategies tailored to businesses of all sizes.

ABOUT JONATHAN

Jonathan Sellers is the CEO of Solucru, a leading digital marketing solutions provider. Armed with expertise in SEO, web development, and strategic planning, Jonathan focuses on delivering tailored marketing solutions to franchise brands, multi-location businesses, local service-based businesses, and technology companies. His strategic leadership, customer-centric approach, and innovative vision continue to fuel Solucru's ascent in the digital marketing landscape.

LINKS & RESOURCES

- Visit Solucru’s Website

- Connect with Jonathan on LinkedIn

753: The HIDDEN COSTS of choosing EASY

Brian Lofrumento — Sun, 07 Jan 2024 03:30:00 -0400

In today's episode we'll talk about ALL the hidden costs behind EVERY decision that we make in life and how choosing easy might be costing us the things we really desire.

752: ACTION SATURDAY (host a livestream!)

Brian Lofrumento — Sat, 06 Jan 2024 03:30:00 -0400

In today's Action Saturday episode we'll talk about a super simple (and fun!) way to get more engagement and show up in front of more people while also flexing your "imperfect action" muscle when it comes to content creation for your business!

751: The power of individuality, challenging the status quo, and learning through unmasked conversations w/ Diana Solatan

Brian Lofrumento — Fri, 05 Jan 2024 03:30:00 -0400

In today's edition of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Diana Solatan, founder of Celon, for an in-depth conversation on embracing authenticity, challenging the status quo, and the power of candid conversations in entrepreneurship. Diana shares her valuable insights on the fear of looking bad in professional settings, the importance of privacy in conversations, and the need for entrepreneurs to ask real, vulnerable questions. They delve into taboo topics, embracing individuality, and the impact of diverse and respectful environments on innovation and creativity. Join us as we explore the transformative power of candid conversations and navigate entrepreneurship with authenticity.

ABOUT DIANA

Diana Solatan is passionate about supporting individuality in the workplace and entrepreneurs who are sincere about adding good to the world. She does this through Sling Labs, a boutique development studio for startups, and Celon, a space for private, uncensored conversations among women and gender-nonconforming founders around topics that challenge the status quo. Diana has given talks on DEI and the future of work, including “Gender Bias in Design”, “Design Thinking to End Sexual Harassment in the Workplace” and “Education for a Jobless Future”. She also hosts salons on topics such as “Can Nice Women Build Empires?”, “How Do You Create an LGBTQ+ Inclusive Culture That’s Actually Inclusive?” and “If You Woke Up as Barbie, What’s Your Next Move?”. Diana Solatan has over 10 years of experience in leading and growing cross-continental product, sales, and content teams of various sizes.

LINKS & RESOURCES

- Visit Celon’s website

- Connect with Diana on LinkedIn

750: PLANNING for your business growth with PEOPLE, relationships, and talent acquisition w/ Raul Mendoza, Founder of Rapido Talent

Brian Lofrumento — Wed, 03 Jan 2024 03:30:00 -0400

In this episode, host Brian Lofrumento is joined by talent acquisition expert Raul Mendoza, Founder of Rapido Talent, to delve into the crucial aspects of long-term planning and proactive activity in recruiting. Raul shares his insights on understanding organizational values, building intentional relationships, and the intersection of business milestones, revenue achievements, and talent acquisition. He explores the significance of finding the right people for the right positions, the importance of ongoing communication in maintaining relationships, and the challenges and strategies associated with remote work and remote teams. Tune in as Raul offers actionable advice and tangible steps for entrepreneurs to plan and nurture their business and people growth.

ABOUT RAUL

Raul Mendoza has been a “positive instigator” in the talent acquisition space for the last 20+ years helping startups and complex businesses attract and retain top talent in a variety of areas. In 2002, he walked into a staffing agency where he found his start in talent acquisition. Speaking Spanish fluently as a second language, he began as a bilingual receptionist and in very quickly became an onsite director managing multiple accounts. He's worked in dynamic and entrepreneurial environments. As a founding member, he was integral in helping build a boutique staffing firm from the ground up with only 2 employees to 70+ consultants dispersed across the country remotely. Also, as a key member of a small team, his contributions helped expand a rapidly growing gene therapy startup from 700 employees when he joined in early 2019 to nearly 2,000+. He also worked with an innovative Digital recruiting team at one of the largest pharmaceutical companies in the world. There he crafted strategies to help attract top technical talent in Digital Productization, Digital Marketing, Data Science, and Artificial Intelligence.

LINKS & RESOURCES

- Visit Rapido Talent’s Website

- Connect with Raul on LinkedIn

- Follow Rapido Talent on Facebook

- Find Rapido Talent on Instagram

- Check out Rapido Talent’s videos on TikTok

- Subscribe to Rapido Talent’s YouTube Channel

749: MAKING THE ADJUSTMENT, taking ownership of your outcomes, and leadership lessons from Michael Jordan w/ Chris Mader

Brian Lofrumento — Mon, 01 Jan 2024 03:30:00 -0400

In today's episode our host, Brian Lofrumento, is joined by the accomplished Chris Mader, the founder of MTA Consultancy. With a background in professional sports, adult learning, and corporate leadership, Chris is a true exemplar of resilience and adaptation. Throughout the episode, Chris emphasizes the vital role of servant leadership, the impact of culture in teams and businesses, and the importance of setting high standards for performance and company values. His upcoming book, "Make the Adjustment," is a testament to his commitment to behavior change, mindset, and overcoming obstacles. Join us as we delve into Chris's valuable experience and expertise, and gain insightful lessons on leadership, personal development, and making impactful adjustments in both our personal and professional lives.

ABOUT CHRIS

With 27 years of experience in revenue generation, talent development, and corporate strategy, Chris Mader founded MTA to help leaders and organizations make the adjustments needed to achieve exemplary results.

As a former professional athlete, adult learning expert, and Chief Revenue Officer, he has a unique perspective on what drives performance, motivation, and excellence in diverse and dynamic environments.

Chris’ core competencies include coaching, corporate training, growth strategy, change management, and motivational speaking. He's coached and developed leaders at all levels, from entry-level through the C-Suite, business development, and recruitment professionals to finance & operations. He has also been a guest lecturer and a published author on topics such as managing across multiple generations, change management, emotional intelligence, and growth strategy.

His mission is to empower people and teams to unleash their full potential while creating a positive workplace culture.

LINKS & RESOURCES

748: My ONE WORD for 2024!

Brian Lofrumento — Sun, 31 Dec 2023 03:30:00 -0400

For the SIXTH straight year, I'll be revealing my ONE WORD for the year. This is a powerful concept that has brought more intentionality into my life and my actions over the span of 12 months, and I'm excited for you to get insights into how I chose my word and what it means to me in the hopes that it sparks something in YOU for YOUR word of the year! Learn more about the "one word" concept at myoneword.org.

747: ACTION SATURDAY (set your sails!)

Brian Lofrumento — Sat, 30 Dec 2023 03:30:00 -0400

In today's episode we'll talk about the importance of sitting down and setting your sails INTENTIONALLY for the new year.

746: Understanding your CONSUMER vs CUSTOMER and revolutionizing the EDUCATION industry w/ Brent Newton, CEO of myOwl

Brian Lofrumento — Fri, 29 Dec 2023 03:30:00 -0400

Today we have an inspiring conversation with guest Brent Newton, CEO of myOwl, who shares his innovative idea of creating a dashboard for kids that aggregates school information to streamline accessibility and efficiency. We dive into the strategic approach of targeting schools as customers, the challenges of integrating with EdTech apps, and the potential impact of the solution. Brent's entrepreneurial pivot, his unique experiences as a parent and first-time founder, and his insights on building genuine connections will leave you feeling empowered and motivated. Join us as we explore Brent's mission to revolutionize homework management and make it more fun for kids and parents.

ABOUT BRENT

Brent Newton is a first-time founder and three-time frustrated with homework management parent with one child in college (Let's Go, Mountaineers!), one in high school, and one in middle school. He has spent close to 25 years as a relationship manager in the financial services industry. And is also a long-time Little League board member and baseball coach. It took Brent longer than he cares to admit to find his passion but he's found it with helping kids manage their homework and by, he would argue, making homework fun. Well. More fun anyway.

LINKS & RESOURCES

- Visit myOwl’s Website

- Connect with Brent on LinkedIn

745: Reinventing the ARCHITECTURE industry through entrepreneurial innovation and being client-oriented w/ John C. Gresko

Brian Lofrumento — Wed, 27 Dec 2023 03:30:00 -0400

In this episode, we dive deep into the world of architecture and entrepreneurship with the insightful John C Gresko, founder of Gresko Architects. With 25 years of experience in architecture, John sheds light on the prevalent issue of burnout within the industry and offers his perspective on keeping architects and entrepreneurs happy. He emphasizes the need for fair compensation, a client-first attitude, and the impact of AI on the architectural landscape. From abolishing timesheets to creating a supportive work culture, John's innovative approach challenges traditional problems in architecture. Join us as we explore how architects can communicate their value to clients and adapt to the evolving industry.

ABOUT JOHN

John C. Gresko, with a 25-year career in architecture, has demonstrated remarkable versatility, excelling in roles from project coordinator to AIA National Building Performance advisor.

Operating in Southern California, one of the most challenging markets, he led his company to substantial financial success, earning the title of "Best Place to Work in Architecture" for five years. His leadership not only achieved financial milestones but also fostered an innovative, talent-nurturing work environment, positioning the company as an industry leader. John's impact extends beyond business achievements; he is deeply committed to advocating for architects and the profession. His empathy and admiration for architectural craft drive his mission to inspire and guide others in the field.

John's extensive experience has equipped him with valuable insights, which he passionately shares to empower fellow architects, contributing to the growth and distinction of architecture. His journey offers enriching lessons for architects aiming to excel and make a significant impact in their field.

LINKS & RESOURCES

744: Making the RIGHT career moves, overcoming fear, and TAKING ACTION w/ Lorraine Rise

Brian Lofrumento — Mon, 25 Dec 2023 03:30:00 -0400

In this episode, host Brian Lofrumento is joined by the insightful and experienced entrepreneur, Lorraine Rise. Lorraine shares her journey from a traditional corporate career to founding her own company, Career Uprising, and offers valuable advice for aspiring entrepreneurs and wantrepreneurs. She emphasizes the importance of taking action and finding supportive people, and she discusses the evolution of her business offerings based on customer needs. Lorraine also highlights the possibility of starting a business while maintaining other work commitments and the valuable skills gained from previous career experiences. Join us as we delve into Lorraine's inspiring story and gain valuable insights into entrepreneurship and personal development.

ABOUT LORRAINE

From her very first job out of college, Lorraine Rise has built her career on the practice of coaching others to succeed. Her career began in the health and weight loss industry, coaching hundreds of clients to reach their weight loss goals. As a Director and Regional Trainer for Jenny Craig, she gained valuable experience in hiring and mentoring dozens of employees in the areas of sales, customer service, and management.

In 2013, she was laid off and encountered several more separations throughout her early career. Lorraine took these opportunities to make a career change into Human Resources. She has since supported the recruiting efforts of numerous firms in the Washington DC area including Lockheed Martin and Integrated Intel Solutions.

In 2015, she made another career change and founded Career UpRising. Now, her personal experience and professional experience can be put to work for you!

LINKS & RESOURCES

743: The Wantrepreneur to Entrepreneur Podcast EXPOSED (full behind the scenes!) w/ Laura Chaves

Brian Lofrumento — Sun, 24 Dec 2023 03:30:00 -0400

Have you ever wanted a behind-the-scenes look at how a 5x per week podcast operates? Have you ever wondered what sort of work makes it possible to grow a show into one of the top 1.5% of all podcasts in the world? Well, in today's episode we're revealing EVERYTHING about what – and who! – powers this show to help us serve wantrepreneurs and entrepreneurs in over 150 countries.

You'll get an intimate chance to sit down with our show host, Brian Lofrumento, who is joined by Laura Chaves, our show's Director of Growth, to get a revealing glimpse behind-the-scenes into how we plan and manage our content calendar, how we find and select guests to come on the show, how we incorporate the show's success and reach into growing our broader portfolio of companies, and so much more.

Laura Chaves is based in Bogota, Colombia and is a pivotal part of the Wantrepreneur to Entrepreneur Podcast team, with almost every guest passing through her desk before getting booked on the show. Laura has managed teams across North and South America before joining our team, and has helped us grow immensely in 2023 (and beyond!) with her diverse set of skills and experience, ranging from social media marketing to operations to PR, and so much more. In this episode you'll hear her personal story of how she manages her time, how self-introspection ensures she performs at her optimal level, and how she balances her key roles across a portfolio of fast-growing businesses.

742: ACTION SATURDAY (unplug!)

Brian Lofrumento — Sat, 23 Dec 2023 03:30:00 -0400

It's the perfect Saturday, the perfect weekend, the perfect occasion, and the perfect time of year to remind ourselves to... UNPLUG.

741: The TRUTH about SCALING, passive income, and financial leverage with Amazon FBA w/ John Schenkelberg

Brian Lofrumento — Fri, 22 Dec 2023 03:30:00 -0400

In today's episode, host Brian Lofrumento sits down with guest John Schenkelberg to explore the world of Amazon FBA (Fulfillment by Amazon) and financial leveraging. John, the founder, and CEO of Xcelle Ecom and Court Street Solutions, brings a wealth of experience from the banking world to discuss how they help clients build automated Amazon stores and leverage credit for financing. The conversation uncovers the realities of running an Amazon FBA business, shedding light on the complexities and hard work involved, debunking misconceptions of passive income, and providing valuable insights for anyone considering venturing into e-commerce. Join us as we delve into the strategies, challenges, and possibilities within the Amazon FBA landscape.

ABOUT JOHN

John Schenkelberg is the founder and CEO of Xcelle Ecom and Court Street Solutions. Xcelle Ecom builds and manages fully automated Amazon stores for his clients. Court Street Solutions helps clients leverage credit to secure financing to start and scale their businesses. He has a passion for helping his clients achieve their financial goals through passive income.

John started out his career in the banking world but realized that was not the career path that would allow him to live a happy, fulfilling life, and knew he was capable of much more. He began learning about the world of passive income and financial freedom. He ended up growing his passive income streams to the point where he reached financial independence. John has since built a successful company and used his expertise to help his clients achieve their financial goals through passive income as well. He takes great pride in seeing his clients succeed and achieve their own financial goals.

John has been featured in major news outlets such as Fox, ABC, NBC, CBS, Benzinga, Digital Journal, The Times, The Boston Herald, International Business Times, Pittsburgh Post-Gazette, and MarketWatch.

LINKS AND RESOURCES

740: Preparing for the world of caregiving, growing a membership site, and value through CURATION w/ Scott Bown

Brian Lofrumento — Wed, 20 Dec 2023 03:30:00 -0400

In today's episode, we sit down with Scott Bown, a certified financial planner with a passion for supporting caregivers of aging family members. Scott shares his personal journey and the inspiration behind Generationally Prepared, a business focused on providing valuable resources and support for caregivers navigating the complexities of caregiving and personal finance. We explore Scott's innovative approach to curating content, creating a membership community, and overcoming tech challenges as he strives for growth. Listen in as Scott offers insights, advice, and resources for caregivers, and learn how he aims to make a meaningful impact in this often-overlooked area. Don't miss the valuable information and inspiration in this episode!

ABOUT SCOTT

Scott Bown is a Certified Financial Planner™ with 20+ years of experience in financial services, insurance, and wealth management. He is an accomplished personal finance professional who has transitioned his collective experiences to focus on being an advocate and resource for Caregivers of aging family members. His advocation is shown through public speaking opportunities, community involvement, and speaking truth to the challenges faced by the Caregivers of aging family members. His being a Guide is shown through the content he creates, the online community membership site, and his focus on an educational approach.

His professional “course correction” has been a long time coming and influenced by both personal and professional experiences. He has had the pleasure of acting in the role of Power of Attorney and Executor for several family members. Why start something new now? The catalyst was a conversation with a person sharing her new role of providing care for her mother with dementia. The woman shared her extreme frustrations of not being able to gain access to the financial accounts because the required legal documents and paperwork were not in place. She simply asked Scott, “I wish I had known.” At that moment, he knew it was time to step up and make a difference on a greater scale. Generationally Prepared was formed.

He is a Seasoned Professional, Community Builder, and Aspirational Guide for caregivers of aging family members. His mission is to provide individuals and businesses with resources, information, education, and community so that caregivers have the knowledge, confidence, and support to help themselves and those they care for live their best lives.

LINKS & RESOURCES

739: Revenue SYSTEMS, feedback loops, and strategies from the CPG world w/ Drew Cesario

Brian Lofrumento — Mon, 18 Dec 2023 03:30:00 -0400

Today, we have the privilege of sitting down with special guest, Drew Cesario. Drew is an experienced entrepreneur who is passionate about combining sustainability with business, and founder of Botanical GRP. With a background in the consumer packaged goods (CPG) industry, Drew has a wealth of knowledge when it comes to revenue strategies, marketing, and sales. He believes in the power of asking the right questions to gather honest feedback and emphasizes the importance of building a strong infrastructure, including CRM systems. In this episode, Drew shares his insights on revenue systems, validated learning, and the feedback loop between marketing and sales. We also delve into the world of CPG businesses and how they position themselves in a competitive market

ABOUT DREW

Drew Cesario, a seasoned outdoorsman and backcountry enthusiast, channeled his passion into founding Botanical, marrying his personal values with his professional life. His journey through the CPG world, from the wine industry in Manhattan to Sales Management in Hong Kong, has equipped him with the skills to create revenue systems that seamlessly integrate marketing and sales. Drew excels in guiding founders, helping them navigate and grow their mission-driven businesses with clarity and purpose.

LINKS & RESOURCES

- Visit Botanical’s Website

- Connect with Drew on LinkedIn

- Find Botanical’s Resources

738: Turn down the noise!

Brian Lofrumento — Sun, 17 Dec 2023 03:30:00 -0400

In today's episode we'll talk about ALL the external opinions and distractions that add noise to our lives and our minds, and how turning down that noise will allow us to tune into our own inner voices.

737: ACTION SATURDAY (expand your thinking!)

Brian Lofrumento — Sat, 16 Dec 2023 03:30:00 -0400

In today's episode we'll talk about a VERY simple and quick way to expand your thinking through the use of AI. You'll hear real life examples of how to leverage AI in this way and you'll be able to immediately start using it in your marketing, sales, offer development, long-term strategy, and so much more!

736: Marketability, the value of your BRAND, and using AI to forecast sponsorship opportunities w/ Nico Ullah

Brian Lofrumento — Fri, 15 Dec 2023 03:30:00 -0400

In today's episode, host Brian Lofrumento sits down with Nico Ullah, co-founder of Numinal Agency. Nico and his team are at the forefront of using data and AI technology to help athletes and brands maximize their partnerships and sponsorship deals. With the power of data and AI, they can accurately forecast an athlete's increasing reach and advise on content strategies that generate exponential exposure. Whether you're an athlete looking to build a strong brand or a brand seeking the right athlete to sponsor (or an entrepreneur looking to build your own brand!), this episode will provide valuable insights into the world of data-driven marketing and personal branding.

ABOUT NICO

Nico Ullah is the co-founder of Numinal, an LA-based marketing agency on a mission to help professional athletes and brands align their values with their media and brand strategy.

Before co-founding Numinal, Nicolas worked for multiple brands that were involved in sponsorship strategies and discovered that there is a big opportunity to optimize these partnerships by making them more data-driven (and using AI models).

Nico is currently not working with pro soccer players or brands, but he has 2 sons ages 7 and 11 who are asking him every day when that will be the case.

LINKS & RESOURCES

735: DOUBLING your full-time income in 3 months with freelancing w/ Jessica Panetta

Brian Lofrumento — Wed, 13 Dec 2023 03:30:00 -0400

On this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by the inspiring Jessica Panetta, a registered dietitian turned successful freelance dietitian. With her expertise and experience, Jessica shares invaluable insights on the importance of self-awareness in entrepreneurship and motherhood. She even challenges listeners to step out of their comfort zones and embrace the necessary mindset for success. Jessica’s journey led her to found Prosper Allied Health, a company dedicated to helping Allied Health Professionals thrive in their freelance careers. She delves into the world of freelancing on the Upwork platform, discussing strategies for finding opportunities, pricing services, and maintaining authenticity in proposals. From developing business skills to testing ideas, freelancing can serve as a transformative bridge between traditional employment and entrepreneurship. Tune in to this episode to gain actionable advice and embark on a confidence-building challenge that will set you on the path to entrepreneurial success.

ABOUT JESSICA

As a Registered Dietitian with over 15 years of experience, Jessica Panetta has successfully transitioned from working in the clinical workplace to becoming a successful freelance dietitian. Within just 3 months of initiating freelance work on the Upwork platform, she successfully doubled her hourly rate from her previous position as Director of Clinical Nutrition and within the first year earned the Top-Rated Plus Badge, awarded to the top 3% of freelancers on the Upwork platform.

Dedicated to supporting Allied Health Professionals to follow a similar path and succeed in freelance work, Jessica founded Prosper Allied Health to equip them with the tools and guidance needed to thrive in this new realm of work. Her unique story and her commitment to helping others break free from limitations resonate deeply with those striving for professional growth.

LINKS & RESOURCES

734: Navigating EARLY sales and growth with curiosity while overcoming rejection w/ Luke Bivens

Brian Lofrumento — Mon, 11 Dec 2023 03:30:00 -0400

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento chats with Luke Bivens, founder of QC Growth and a seasoned expert in early-stage sales. Luke shares invaluable insights and strategies for aspiring entrepreneurs looking to navigate the sales process and generate initial revenue. Throughout the conversation, Brian and Luke explore the importance of curiosity, empathy, and storytelling in sales, as well as the significance of operational efficiency and staying level-headed in the face of rejection. Get ready for a captivating discussion that will inspire and empower you on your entrepreneurial journey.

ABOUT LUKE

Luke Bivens, Founder of QC Growth, is a seasoned executive with a knack for startup success. He's a former founding account executive at three thriving tech startups, most recently Gatsby, where he developed a passion for selling developer tools. Luke excels in early-stage sales, aiding founders in finding ideal customers and generating initial revenue. With QC Growth, he continues to be a driving force in the startup ecosystem, guiding new ventures to success.

Outside of work, Luke loves spending time with his wife and 5-month-old boy (Hayes). QC Growth started because Luke wanted to create a lifestyle that not only supported his family financially but also gave him the flexibility to spend more time with them and focus on things like Health and Wellness - which Luke is very passionate about.

LINKS & RESOURCES

733: TIME TO BREAK OUT! (a warning about 12 months from now...)

Brian Lofrumento — Sun, 10 Dec 2023 03:30:00 -0400

In today's episode we'll talk about the importance of changing your ENVIRONMENT to allow space for new opportunities, perspectives, and actions to start changing your life.

732: ACTION SATURDAY (check out someone else's sales process!)

Brian Lofrumento — Sat, 09 Dec 2023 03:30:00 -0400

In today's episode we'll talk about a very easy and strategic way to see other companies' and industries' sales processes, deliverables, follow-ups, and so much more by simply going through their sales process as a potential customer!

731: The SIX attributes to active the “GET STUFF DONE” Factor w/ Misha Bleymaier-Farrish

Brian Lofrumento — Fri, 08 Dec 2023 03:30:00 -0400

In today's episode, we are joined by the incredible Misha Bleymaier-Farrish, founder of The GSD Factor. She is a true powerhouse in the insurance and technology spaces, and has a unique perspective on personal and professional growth. Misha shares the 6 attributes of The GSD Factor - be confident, be inquisitive, be imaginative, be present, be resilient, and be influential - and explains how activating these traits can ignite a transformation in both our lives. Get ready for an inspiring and insightful conversation that will empower you to embrace your uniqueness and unlock your full potential.

ABOUT MISHA

Misha Bleymaier-Farrish is an author, speaker, and strategic consultant helping individuals, teams, and organizations integrate the GSD Factor Life in their professional and personal lives. When activated, the 6 attributes of confidence, inquisitiveness, imagination, presence, resilience, and influence ignite a transformation that ultimately helps you get more sh*t done. Misha facilitates workshops, team building, and dream big strategy sessions with organizations of all shapes and sizes to help accelerate their success and growth.

LINKS & RESOURCES

- Visit GSD Factor’s Website

- Connect with Misha on LinkedIn

730: Future-proofing in a rapidly changing EV world w/ Chris Nihan

Brian Lofrumento — Wed, 06 Dec 2023 03:30:00 -0400

Welcome back to another episode of the Wantrepreneur to Entrepreneur Podcast! In today's episode, we sit down with industry expert Chris Nihan to dive into the exciting world of electric vehicles. Chris brings a wealth of experience from his time at SolarCity, Tesla, and ChargePoint, and is now the founder of his own consulting company called EVready Energy. We'll explore the challenges and opportunities in the electric vehicle industry, the importance of understanding customers' needs, and how to stay ahead of the curve in this rapidly evolving space. So grab your headphones and get ready to be inspired by Chris Nihan's insights on becoming an entrepreneur and future-proofing within rapidly changing industries.

ABOUT CHRIS

Chris Nihan is a dynamic individual whose career path unexpectedly led him to success in the renewable energy industry. Despite initially starting in accounting, Chris quickly realized it wasn't his true calling. He took a leap of faith and joined SolarCity, starting from the ground floor and quickly rising through the ranks to a management position in the northeast region.

His hard work and dedication caught the attention of Tesla, where he was fortunate enough to become a vital member of a small team responsible for introducing innovative solar panels and battery solutions into the market. Chris played a crucial role in the initial rollout of these products across the United States. Chris's story serves as inspiration for those who stumble upon unexpected opportunities and seize them with determination and passion. His experiences in the renewable energy field have not only shaped his career but also fueled his commitment to making a positive impact on the world.

LINKS & RESOURCES

- Visit EVready Energy’s Website

- Listen to the EVready Podcast

- Connect with Chris on LinkedIn

729: Building an IDENTITY based on a SINGULAR focus w/ Imri Larsen

Brian Lofrumento — Mon, 04 Dec 2023 03:30:00 -0400

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with award-winning creative leader and brand strategist, Imri Larsen. Imri shares insights on the evolving nature of brand identity and the critical role it plays in driving business success. From the intangible aspects of branding to the impact of a unified organizational voice, Imri sheds light on the holistic approach needed for effective brand development. With real-world examples and practical advice, this episode offers invaluable learnings for both established corporations and startups alike. Tune in as Imri and Brian delve into the power of intentional brand strategy and its far-reaching implications, leaving listeners inspired to revolutionize their own brands and businesses.

ABOUT IMRI

Imri is an award-winning creative leader who is obsessed with nurturing both great ideas and talent. From launching new startups coming out of stealth to leading brand and design strategy for Fortune 500 companies across the globe, Imri excels at steering cross-functional alignment, building end-to-end teams, and implementing new technologies into his work. Known as the consummate “orchestrator,” Imri uniquely applies a holistic skillset – across brand strategy, visual identity, verbal expression, experience innovation, and performance branding – to expertly coordinate and integrate the right story, with the right creative, across the right portfolio of touch-points.

LINKS & RESOURCES

- Visit Aerial’s website

- Find Imri on LinkedIn

728: THERE IS NO PATH TO SUCCESS! (But that's actually good news...)

Brian Lofrumento — Sun, 03 Dec 2023 03:30:00 -0400

In today's episode we'll talk about YOUR path to success and how you're being prepared for exactly what you need to succeed!

727: ACTION SATURDAY (be the GIFT this season!)

Brian Lofrumento — Sat, 02 Dec 2023 03:30:00 -0400

In today's episode we'll talk about how to get in on the holiday action by offering your products or services as a solution to everyone's Christmas gift-giving mood!

726: CREATIVITY in asking questions and finding solutions to solve your business problems w/ Tricia Kazmar

Brian Lofrumento — Fri, 01 Dec 2023 03:30:00 -0400

Today, host Brian Lofrumento is joined by the talented Tricia Kazmar, founder of Kazmar Creative, to delve into the crucial role of creativity in solving business problems. Tricia's expertise in design and storytelling has elevated brands across nonprofit, healthcare, education, and technology sectors, emphasizing the enduring power of a consistent and memorable brand. The duo explores the significance of branding consistency, the impact of AI on creativity, the balance between authenticity and audience resonance, and much more. Don't miss out on Tricia's invaluable insights and practical tips for building an evergreen brand identity.

ABOUT TRICIA

Tricia Kazmar is the founder of Kazmar Creative. Inspired by her father's artistic legacy and her own journey through the creative world, Tricia brings a wealth of experience to her clients, spanning from a small design studio to leading a team at the American Cancer Society. Specializing in elevating brands through a blend of design expertise and strategic storytelling, she serves sectors like nonprofits, healthcare, education, and technology.

Tricia's unique approach is rooted in active listening and data-driven decision-making, aiming not just to create but to solve—resulting in meaningful visual communication that resonates. She's not just a 'graphic designer;' she's a consultant and a partner. Passionate about the transformative potential of AI, Tricia integrates machine learning tools to streamline design processes and enhance creative outcomes.

Outside of work, Tricia is a mom to two young sons, instilling in them the belief that with hard work and consistency, anything is possible.

LINKS & RESOURCES

725: The power of RESILIENCE and going ALL IN despite setbacks and struggles w/ Josh Barron

Brian Lofrumento — Wed, 29 Nov 2023 03:30:00 -0400

In today's episode, we have a very special guest with us: Josh Barron, founder and CEO of Josh Barron Books. Josh is a serial entrepreneur who has started an impressive 24 companies, overcoming numerous failures along the way. But his journey isn't just about business success – it's also one of personal triumph. Josh has battled alcoholism along with other business obstacles and failures along the way, and today he shares his story of resilience, discipline, and the power of a positive mindset. From failed painting ventures to thriving property management and writing children's books, Josh has learned valuable lessons about understanding customer needs, setting clear goals, and making conscious choices. Join us as we dive deep into his entrepreneurial journey, discuss the importance of consistency and mindset, and explore how personal development plays a vital role in both life and business. Get ready to be inspired, motivated, and challenged to think differently about your own entrepreneurial path.

ABOUT JOSH

Josh Barron is a serial entrepreneur. He has lived more life than most at the age of 35. Josh has started 24 different companies and failed at 21, battled alcoholism, and has now been sober for 9 years. When he starts a project he’s considered all in and will do whatever it takes to make sure the project is a success and a win-win for everyone involved. He finds, that the beautiful thing about business is that it is not a war, though it feels like a battle sometimes, it does not have to be win-lose, it can and usually is win-win.

LINKS & RESOURCES

- Visit Everyday Landlord’s Website

- Visit Josh Barron Books’ Website

- Connect with Josh on LinkedIn

- Follow Josh on Instagram

724: The role of RESILIENCE in entrepreneurship and the unique traits of women in the workplace w/ Neeta Murthy

Brian Lofrumento — Mon, 27 Nov 2023 03:30:00 -0400

In today's episode we have the pleasure of speaking with Neeta Murthy, the CEO and founder of Rekindle, a professional development platform for women employees. Neeta shares her insights on persistence, the transferability of skills, and the importance of P&L management, sales, and operations in entrepreneurship. She also talks about how her program uses behavioral science to help employees measure progress and develop a positive perception of their company and self. Join us as we dive into Neeta's entrepreneurial journey and learn valuable lessons on professional development.

ABOUT NEETA

Neeta Murthy, the CEO and founder of Rekindle, is renowned for her pioneering professional development platform for women employees. She has an MBA from Harvard Business School and was the VP of Southeast Asia for the world's largest oilfield services company. Starting her career as a field engineer working on oil rigs in Canada and the Middle East, Neeta has worked in five continents in various leadership roles, from Sales to Operations to Line Management. In 2019, she decided to bite the bullet and become an entrepreneur, founding Rekindle. Neeta continues to be a revolutionary industry leader who’s passionate about developing women’s careers.

LINKS & RESOURCES

- Visit Rekindle’s Website

- Connect with Neeta on LinkedIn

723: Make your own January 1st!

Brian Lofrumento — Sun, 26 Nov 2023 03:30:00 -0400

In today's episode we'll talk about the role that January 1st can play in your life and business journey, but most importantly we'll talk about how you can use it as a tool ANY time throughout the year to reorient your sails and move forward!

722: ACTION SATURDAY (go to an event! But here's how to take the pressure off...)

Brian Lofrumento — Sat, 25 Nov 2023 03:30:00 -0400

In today's Action Saturday episode we'll talk about the accelerated success that you can experience by going to an event... NOT to look for clients or "network," but to identify the areas where you've got more work to do!

721: DESIGNING an online course that delivers TRANSFORMATION with proven teaching methods w/ Rebecca Cuevas

Brian Lofrumento — Fri, 24 Nov 2023 03:30:00 -0400

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with special guest Rebecca Cuevas, founder of Learn and Get Smarter. Drawing from her expertise in education and years of experience in course design, Rebecca shares her proven Course Design Formula® and strategies for creating transformative online learning experiences. Whether you're a seasoned course creator or just starting out, this episode is packed with valuable insights and practical tips that will help you turn your expertise into impactful online courses. Tune in as Brian and Rebecca discuss the importance of purpose, audience understanding, and effective teaching techniques in course design. Get ready to take your course creation skills to the next level with this enlightening conversation.

ABOUT REBECCA

Rebecca Cuevas is the Founder and CEO of Learn and Get Smarter, where she teaches busy creative experts and entrepreneurs how to create online courses. She’s been an educator her whole career and holds a BA in English from Harvard University, as well as two master’s degrees in education. Rebecca’s mission is to support you in fulfilling YOUR mission, through teaching online.

LINKS & RESOURCES

720: The EASY (and natural!) way to master social media as a TOOL for your business w/ Mary Gunther

Brian Lofrumento — Wed, 22 Nov 2023 03:30:00 -0400

Our guest today is the founder and CEO of The Social G Company, Mary Gunther. Mary is passionate about social media and believes it is a powerful communication platform that all businesses should utilize. She shares her background and how her grandmother's entrepreneurial journey inspired her. We dive into the positive impact of social media on business and address common barriers such as discomfort with being on camera and finding time to create content. Mary provides valuable insights on creating a content calendar, utilizing scheduling tools, and repurposing successful posts. She emphasizes the importance of consistency and building relationships through authentic and engaging content. So if you're ready to overcome your social media challenges and harness its potential for your business, stay tuned!

ABOUT MARY

Mary Gunther has a passion for people and small business development. With the belief that social media platforms are THE communication platforms of our time, Mary strives to make social media a bright spot in people's days through creative, engaging, and authentic content. For Mary, there's nothing better than seeing a client get excited about their social media presence and watching as their online community and business thrive.

LINKS & RESOURCES

- Follow Mary on Instagram

- Find Mary on Facebook

- Visit The Social G Co’s Website

- Connect with Mary on LinkedIn

719: Having the PERFECT conversation in sales, customer service, and with ANYONE (without a script!) w/ Jake Stahl

Brian Lofrumento — Mon, 20 Nov 2023 03:30:00 -0400

In today’s episode host Brian Lofrumento is joined by guest Jake Stahl, an expert in innovation and mind science in the field of training and skill-building in customer service. With over 30 years of experience across 6 countries, Jake has developed a unique approach to understanding the psychology of decision-making and effective communication. Jake shares his insights on topics such as the importance of personalizing customer service, the rise of fractionals in the workforce, and the impact of proactive learning in business. He also dives into the concept of the perfect conversation, exploring how to connect with others and challenge preconceived notions about communication. Join us as we delve into Jake's expertise and learn how to boost sales, enhance customer relationships, and develop our own personal and professional growth.

ABOUT JAKE

Jake Stahl is where innovation and mind science converge to redefine training, skill-building, and customer service. With over 10,000 professionals trained in six countries, he's created 100+ proprietary courses, facilitated thousands of workshops, and navigated the complexities of human psychology with finesse. His approach transcends traditional training, marrying authentic engagement with the latest in psychological techniques for personalized, high-impact solutions. In his extensive career, he's doubled and tripled sales, sculpted award-winning sales and customer operations teams, and ignited leadership potential across 10 distinct industries. His 7 patents in the field force technology arena, the prestigious International Gold Award for Instructional Design, and invitations to speak nationally and globally on training and development showcase his dedication to excellence. With Jake, you’re not just investing in a program; you're embracing a custom-made experience that takes you into the psychology of your customer’s decision-making process and allows you to create the perfect conversation.

LINKS AND RESOURCES

- Connect with Jake on LinkedIn

- Visit Jake Stahl Consulting’s Website

- Subscribe to the ‘Fresh from Jake's Mind Lab’ Weekly Newsletter

718: Excuses for SOMEONE ELSE's success!? (Let's not do this...)

Brian Lofrumento — Sun, 19 Nov 2023 03:30:00 -0400

In today's episode we'll talk about a really strange protection mechanism of making excuses for somebody else's success and the negative effects it can have on our own life and entrepreneurial journeys.

717: ACTION SATURDAY (talk to your competitors!)

Brian Lofrumento — Sat, 18 Nov 2023 03:30:00 -0400

In today's episode we'll talk about a simple and productive spin on traditional networking, and how networking with your direct competitors can give you strategic and tactical insights that are directly relevant to YOUR business.

716: Homeless, overcoming addiction, and finding your TRUE entrepreneurial calling by being of service w/ Matt Rice

Brian Lofrumento — Fri, 17 Nov 2023 03:30:00 -0400

In this episode host Brian Lofrumento sits down with guest Matt Rice, a successful entrepreneur and certified life coach specializing in positive psychology. Matt shares his inspiring journey of overcoming addiction, battling depression, and building a thriving business from the ground up. Through personal experiences and setbacks, Matt has developed a deep understanding of the importance of reflection, resilience, and authenticity in entrepreneurship. Tune in as Matt discusses the power of local SEO, the impact of personal connection in marketing, and the significance of mental health and addiction recovery in the entrepreneurial journey.

ABOUT MATT

Matt Rice has a truly extraordinary and inspiring story of his journey into entrepreneurship. He was a construction worker for the better part of his life, dedicating himself to the industry. But along the way, he grappled with addiction, battled alcoholism, and faced depression. After overcoming those challenges, a career-ending shoulder injury left him with no choice but to pivot and forge a new path.

With limited resources and only a computer, he leveraged his industry knowledge and created his Relationship-Centric Marketing System. He didn’t follow the general marketing services but mastered the methods to suit his niche and his clients. He knew exactly who he wanted to help and how to help them. That’s how he founded Full Circle Digital Marketing LLC, a digital agency that offers local SEO, website design, and local pay-per-click advertising for general contractors. What's equally as impressive as his comeback story, he built his agency from $0 - 5 figures/month in 6 months without using paid advertising.

Matt is a living example of how anyone can achieve their dreams and overcome their obstacles. He faced incredible hardships and challenges, but he never gave up. Using his determination, creativity, and hard work to build his own successful marketing agency, he proves that nothing is impossible when you have a vision and a passion.

LINKS & RESOURCES

715: How the Agile framework can unlock RAPID and INTENTIONAL growth and productivity w/ Matthew Zomorodi

Brian Lofrumento — Wed, 15 Nov 2023 03:30:00 -0400

In this episode we have the pleasure of chatting with the talented Matthew Zomorodi, Founder of The Emerald Coach. Matthew has a fascinating background in software engineering and has mastered the art of problem-solving and collaboration as a Scrum Master. He shares his journey from software engineer to scrum master and how his passion for working with people led him to pursue coaching. He unveils the secrets to fostering strong team dynamics, embracing continuous improvement, and thriving in an Agile environment. Prepare to be inspired as we explore the intersection of salsa dancing, entrepreneurship, and personal growth.

ABOUT MATTHEW

Matthew Zomorodi is a seasoned professional with a passion for guiding team leaders and teams toward peak performance using Agile principles. With a background as a Scrum Master and a Graduate Certificate in Professional and Executive Coaching, Matt brings a unique blend of technical expertise and interpersonal skills to his coaching practice.

With years of experience in Agile methodologies, Matt understands the nuances of creating high-performing, collaborative teams. His coaching style is rooted in the belief that successful Agile adoption goes beyond processes and tools – it's about fostering a culture of continuous improvement, open communication, and adaptability.

Matt's commitment to helping teams and leaders thrive is evident in his ability to tailor Agile frameworks to each unique situation. His goal is to empower individuals and organizations to embrace change, iterate, and deliver value more effectively.

LINKS & RESOURCES

714: The ONLY place we get to be vulnerable as CEOs (and the power of having a peer group to unlock deeper layers of growth) w/ Mark McFatridge

Brian Lofrumento — Mon, 13 Nov 2023 03:30:00 -0400

In this episode we’re joined by special guest Mark McFatridge, a seasoned CEO and business leader who has found immense value in the power of collaboration and growth. As an entrepreneur, Mark understands the unique challenges faced by CEOs and business owners and believes in the importance of sharing and growing together. He has founded Quade, a community for CEOs, business owners, and entrepreneurs, to provide support and collaboration in order to make positive changes in their lives, companies, and communities. Join us as Mark shares his insights on the benefits of peer networks, the importance of constructive criticism, and the journey of self-awareness that leads to authentic success.

ABOUT MARK

Mark McFatridge has over 25 years of professional experience and has played a prominent leadership role everywhere he’s served. His background includes serving as the Chief Executive Officer and board member for both publicly traded and privately held companies. Mark has led divisions of large companies and accumulated a portfolio of his own privately held companies.

Mark founded Quade in 2021 to provide a community for CEOs, Business Owners, and Entrepreneurs because only CEOs, Business Owners, and Entrepreneurs truly understand the pressures and burdens of those roles. Quade was built to bring together CEOs, Business Owners, and Entrepreneurs to support each other, push each other, and share diverse experiences to better live out their authentic selves and lead change to improve themselves, their families, their companies, and their communities.

LINKS & RESOURCES

713: STOP DATING! (time to commit...)

Brian Lofrumento — Sun, 12 Nov 2023 03:30:00 -0400

In today's episode we'll talk about the eases of operating within the mindset of dating, but also the perilous situation of limiting your chances of success by operating that way. Instead, we'll talk about how COMMITTING and going all in not only increases your chances of failure, but also open up the possibility of success.

712: ACTION SATURDAY (setup Google Analytics!)

Brian Lofrumento — Sat, 11 Nov 2023 03:30:00 -0400

Google Analytics is one of THE most powerful (and free!) tools that EVERY business should utilize, and in today's episode we'll talk about not only setting it up, but how it can drive your informed decision making and actions by leveraging the data.

711: Understanding INDIVIDUALS’ motives to grow your team in a PRODUCTIVE and strategic way w/ Paola Milewicz

Brian Lofrumento — Fri, 10 Nov 2023 03:30:00 -0400

Welcome to this episode of the Wantrepreneur to Entrepreneur Podcast! Today we have a special guest joining us: Paola Milewicz, the founder of Marroquin Consulting. In this episode, Paola shares her expertise in human resources and lays out the importance of clear communication and being the point of contact for others. We dive deep into the world of HR, discussing how to create strategies tailored to each organization's unique needs, understanding employee motivation and growth opportunities, and evaluating employee performance and potential. Join us as we uncover the keys to success in creating thriving business environments and maximizing employee potential.

ABOUT PAOLA

Paola Milewicz had always been on the path to becoming a lawyer. She had a great interest in and experience with the legal industry. However, a new opportunity presented itself when she was introduced to HR while working for a company. Paola quickly fell in love with the field of human resources. She enjoyed working with people and collaborating with various business units and departments to identify and solve problems at both the strategic and employee levels. Paola often found herself working closely with directors and department heads to find effective solutions. She now is an innovative HR Leader who focuses on helping start-ups, non-profits, and SMBs with their HR needs at Marroquin Consulting.

LINKS & RESOURCES

- Visit Marroquin Consulting’s website

- Connect with Paola on LinkedIn

710: Networking and mastering your ZOOM LENS as essential skills to succeed in today’s marketplace w/ Jacob Kendall

Brian Lofrumento — Wed, 08 Nov 2023 03:30:00 -0400

Today on the Wantrepreneur to Entrepreneur Podcast we have an episode you won't want to miss. Our guest is Jacob Kendall, founder of The Versatile Social Worker, a program that helps social workers pivot their careers by optimizing their education and skills. Jacob's unique background as a former professor and global health expert gives him valuable insight into the world of social work and entrepreneurship. Join us as we delve into Jacob's journey, discussing the importance of networking, personal branding, and the power of mastering the "zoom lens" approach. Get ready to be inspired and gain valuable tips for navigating your own entrepreneurial path.

ABOUT JACOB

Jacob Kendall currently lives in coastal Alabama, his home state, with his wife Emily, and their son Simon. He grew up with the goal of being a certifiable Renaissance Person, and he is well on his way with a truly interdisciplinary background. It explains why he created The Versatile Social Worker, in which he loves helping social workers squeeze all the juice out of their education and multifarious skills. Specifically, he designed his program to help social workers pivot their careers by learning to market their transferable skills with razor-sharp precision. Jacob has also studied biology, public health, gerontology, and theology. As a former professor, he has taught social work, public health, and global health. Jacob has passport stamps for 25 countries (so far), enjoys birdwatching, and plays various musical instruments. His favorite reading topics include evolution, animal behavior, quantum mechanics, ancient history, geography, and fiction.

LINKS & RESOURCES

- Connect with Jacob on LinkedIn

- Visit The Versatile Social Worker’s Website

709: FORWARD-looking financial strategies to set you up for tax savings, success, and WEALTH w/ Susan Bryant

Brian Lofrumento — Mon, 06 Nov 2023 03:30:00 -0400

Today we have a special guest, Susan Bryant, a trailblazer in the field of accounting and the CEO of Unboxed Advisors. In this episode, we dive deep into the world of tax efficiency and financial strategy for entrepreneurs. We'll learn about different entity types, the importance of proactive accounting, and Susan's expert advice on building wealth outside of your business. Whether you're a seasoned business owner or just starting out, this episode will empower you to take control of your finances and pave the way to entrepreneurial success. So grab your notepad and get ready to level up your financial game!

ABOUT SUSAN

Susan Bryant is a trailblazer, a force of positive change, and a renegade in the field of accounting. As a Certified Public Accountant, Certified Tax Planner, and seasoned business owner, she's worked with thousands of entrepreneurs in various capacities, excelling as an architect of cutting-edge accounting processes, a holistic business advisor, and a strategic tax coach.

LINKS & RESOURCES

- Visit Unboxed Advisors’ Website

- Connect with Susan on LinkedIn

708: THERE'S EVIDENCE! (and it's up to you to choose it...)

Brian Lofrumento — Sun, 05 Nov 2023 03:30:00 -0400

In today's episode we'll talk about our extraordinary ability as humans to find evidence that supports the narratives and stories that we believe in, and most importantly we'll discuss the importance of crafting stories and narratives using words that empower you and lift you up towards who you want to be and what you want to accomplish.

707: ACTION SATURDAY (build your presets list!)

Brian Lofrumento — Sat, 04 Nov 2023 03:30:00 -0400

In today's episode we'll talk about the simplest way to start building consistency and momentum with the actions that actually and tangibly move your business forward.

706: The REALITIES of selling and succeeding on Amazon… and how experts give you an unfair advantage w/ Josh Gibson

Brian Lofrumento — Fri, 03 Nov 2023 03:30:00 -0400

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with guest Josh Gibson to discuss the world of e-commerce, specifically focusing on Amazon and the power of data-driven decision-making. They delve into topics such as the branded product strategies of Costco and Amazon, the importance of PPC advertising, the impact of AI in the world of e-commerce, and the challenges and opportunities of selling on Amazon. Join us as Josh shares insights, practical tips, and real-world experiences to help aspiring entrepreneurs navigate the ever-evolving landscape of e-commerce.

ABOUT JOSH

Recognized for his effective leadership, exceptional communication skills, and ability to develop individuals, Josh Gibson is a strategic thinker and dynamic coach adept at vision casting, planning, and analyzing results. His background in driving marketplace growth makes him an invaluable resource for VPs of Sales, CEOs, and COOs alike.

LINKS & RESOURCES

Visit Sojourn Consulting’s Group Website
Email Josh at josh [at] sojourngrp.com to get a free catalog optimization!
Connect with Josh on LinkedIn

705: The power of investing in PEOPLE, removing emotion, and intentional leadership w/ Mario Barge

Brian Lofrumento — Wed, 01 Nov 2023 03:30:00 -0400

Welcome back to another episode of the Wantrepreneur to Entrepreneur Podcast! In today's episode, host Brian Lofrumento sits down with special guest Mario Barge, a highly knowledgeable leader in the field of business and HR, and the co-founder of Geneva Executive Partners. Throughout the conversation, we delve into the importance of maintaining employee performance, navigating personal challenges in the workplace, and developing effective strategies for incentivizing and retaining team members. Mario's expertise and practical insights shed light on the intersection of business and leadership, offering valuable takeaways for entrepreneurs at any stage of their journey. So, grab your headphones and get ready to dive into this episode filled with actionable tips and compelling discussions.

ABOUT MARIO

Mario Barge is a highly accomplished HR executive with over 20 years of experience at Fortune 25, 100, and Private Equity-backed companies across a multitude of industries. Leveraging his license as an attorney, Mario has worked with CEOs and C-suite executives with a focus on addressing their ever-changing needs. Mario has helped business owners, executives, leaders, and professionals move from great to extraordinary through his successful coaching approach. His work with companies has improved their retention, succession, and engagement results. Recognized in 2022 for Leadership Excellence in Healthcare, Mario has an extensive background that includes the following areas of expertise:

Culture and Engagement
Diversity, Equity & Inclusion
Executive, Business and Performance Coaching
Organizational Development
Employee Relations & HR Compliance
Performance Management
Leave Management
Threat Assessment & Management
Company Policy Development & Management

LINKS & RESOURCES

704: From wall street to interior design to ecommerce success w/ Rachel Niederhofer

Brian Lofrumento — Mon, 30 Oct 2023 03:30:00 -0400

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Rachel Niederhofer, an interior designer turned e-commerce entrepreneur. As the founder and CEO of Audacious Designs, Rachel shares her journey from Wall Street to the world of interior design and offers insights into the challenges and opportunities in the entrepreneurial landscape. We discuss the importance of cultivating creativity, creating meaningful spaces and navigating the online marketplace. Tune in to discover Rachel's valuable tips for entrepreneurs at different stages of their journey and gain valuable perspectives on balancing business, family, and personal growth.

ABOUT RACHEL

As the founder and CEO of Audacious Designs, Rachel Niederhofer is passionate about seeing people realize their full creative potential. This mom of 4 went from Wall Street to manufacturing to motherhood before beginning her unconventional path into the space of Interior Design. Rachel’s personal journey has positioned her heart to see her clients achieve their own design success.

Rachel believes in building a brand that reframes the way people experience creating beautiful spaces. She is bringing restoration through creativity by cultivating people who confidently create spaces they love.

LINKS & RESOURCES

703: How I won against all odds!

Brian Lofrumento — Sun, 29 Oct 2023 03:30:00 -0400

In today's episode we'll talk about a mindset that can serve you as an entrepreneur (and as a person!) in the good moments AND in the bad moments to increase your chances of success.

702: ACTION SATURDAY (reverse engineer using simple math!)

Brian Lofrumento — Sat, 28 Oct 2023 03:30:00 -0400

In today's episode we'll go through the simplest exercise that you can do to illuminate the path to any revenue target that you have... and how by doing this you should feel encouraged, inspired, and then able to clearly see a tactical roadmap to achieving it!

701: From NURSE to ENTREPRENEUR… and how to turn your career into a business w/ Heather Wilson

Brian Lofrumento — Fri, 27 Oct 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with guest Heather Wilson RN, CFCS, a nurse-turned-entrepreneur and the founder of the Foot and Nail Institute, to discuss the growing trend of nurses venturing into the world of business. Heather shares her own journey, highlighting the challenges and doubts she faced along the way. She emphasizes the need for nurses to recognize their valuable skills and knowledge, and how they can leverage them to create successful businesses outside of traditional healthcare settings. From building websites to marketing services, Heather provides valuable insights and actionable advice for aspiring nurse entrepreneurs. Tune in to gain inspiration and discover the possibilities that lie beyond the bedside!

ABOUT HEATHER

Heather is a former bedside nurse turned nurse entrepreneur. In 2000, she began her nursing career working on a vascular thoracic surgical unit. It was there she saw the lack of proper routine foot care services available for our aging population. Bearing witness to this gap within the healthcare system, she set out to create a nursing company that filled this void. Since 2011 she has been providing seniors the foot care services they deserve through her company, Everyday Divinity.

Realizing the need for senior foot care extended beyond her community, Heather launched a sister company in 2021, The Foot and Nail Institute. This online course teaches a community of nurses nationally, how to launch their own senior foot care business while giving them the freedoms business ownership brings.

LINKS & RESOURCES

700: THIS is what it takes. (A behind the scenes raw conversation w/ Nat Harward)

Brian Lofrumento — Wed, 25 Oct 2023 03:30:00 -0400

In today's episode we're going deep into the harsh, rewarding, testing, and fulfilling journey that is all things entrepreneurship. We're going to be taking a look into what it takes to do anything for 700+ times, all the challenges and mindset hurdles that accompany the journey, how to overcome them, and what it takes to embark on any difficult journey.

And... we're doing it alongside a VERY special guest here on the Wantrepreneur to Entrepreneur Podcast: Nat Harward! Nat has been a longtime guest (and supporter and friend) of the show, having first appeared on the show back in 2017, and now making his 17th appearance to celebrate our 700th episode.

Visit Nat's website at NatHarward.com for more of his thoughts, lessons, perspectives, and musings on his personal blog.

And... THANK YOU. Thanks for tuning in for 7+ years, for 700+ episodes, and for continuing to show up in the pursuit of your own self growth and personal development. Entrepreneurship can be tough and lonely and hard and nonlinear, but we're committed to continuing to show up to support YOU in your pursuit of excellence.

699: Cultivating inner development to support outer growth in business, leadership, and life w/ Raamon Newman

Brian Lofrumento — Mon, 23 Oct 2023 03:30:00 -0400

In this episode, we are diving deep into the concepts behind meditation, having your brain operate at its full potential, and being the best leader you can be. We’re joined by the brilliant Raamon Newman, the cofounder and CEO of New Mavericks, who brings his expertise in CEO leadership development and business performance improvement to the table. Get ready to discover how inner development plays an integral role in our outer accomplishments, and how we can create the necessary clarity, coherence, and creativity to attract the achievements and results we desire. Plus, Raamon shares his personal journey from a former 800-meter runner to a full-time meditating monk, and how this transformation shaped his perspective on success and protection. So grab your headphones and get ready to tap into the world of entrepreneurship and personal growth with this insightful episode.

ABOUT RAAMON

Raamon Newman is the Co-founder / CEO of New Mavericks, a CEO leadership development and business performance improvement consultancy based out of the USA and Australia. He’s co-author of the book: The Science of Protection: Making High Pressure Impactful Leadership Decisions That Protect & Enhance You & Everyone

Over the last 25 years, he and his business partner Paolo D’Angelo have been globally trusted CEO Breakthrough Protection Partners to over 100 top CEOs & execs of multi-million and billion revenue companies. They've enabled these CEOs to remove obstacles in 30 days by having an even more clear, coherent, alert, and settled mind to see the best possibilities and make the best decision that creates & protects the experience they want.

This has resulted in these CEOs creating over $10 billion in revenue and stock value appreciation.

Raamon is a former:

Top three nationally ranked track athlete
2-time national cross country team winner
4-time state championship-winning rugby player
10-year full-time meditating monk
Meisner-trained actor

He enjoys supporting and investing in positively disruptive entrepreneurial ventures and giving to peace projects and youth education.

He's a graduate from the University of Auckland, New Zealand, with a Bachelor’s of Commerce in Marketing.

LINKS AND RESOURCES

698: I'm backtracking... you NEED these two traits to stand out!

Brian Lofrumento — Sun, 22 Oct 2023 03:30:00 -0400

In today's episode we'll explore how markets have become saturated and how people have become jaded with life and industries, and most importantly we'll discuss the TWO attributes you need to stand out in this new world!

697: ACTION SATURDAY (talk to the people you serve!)

Brian Lofrumento — Sat, 21 Oct 2023 03:30:00 -0400

In today's episode we'll go over a VERY simple action that you can take to better understand the audience that your business serves. Doing this one per week, fortnight, or monthly will help you more deeply understand your ideal clients and customers, which in turn makes your marketing, messaging, offers, and everything else that much easier and better!

696: SHARING vs SAVING on social media… and how to collect life’s moments w/ Nicole Clark

Brian Lofrumento — Fri, 20 Oct 2023 03:30:00 -0400

In today's episode, we have a special guest, Nicole Clark, who is the founder of a unique platform called Striing. Nicole shares her journey from working in social media to becoming a stepmom and the challenges she faced with privacy on social platforms. She delves into the inspiration behind creating Striing, a platform that allows users to save and cherish memories privately. Nicole also discusses her experiences pitching her business to investors and the importance of language in conveying her vision. Join us as we explore the evolving dynamics of social media and the importance of connecting with our selves. So grab a cup of coffee and get ready for some thought-provoking insights on this episode of The Wantrepreneur to Entrepreneur Podcast!

ABOUT NICOLE

Nicole Clark first logged onto MySpace back in 2004 during her freshman year of high school, and from there she found herself in a long career in social media— creating and executing social media strategies for both B2B and B2C audiences.

Social media shifted for Nicole personally when she noticed the gap between what she wanted to truly SAVE versus what she was willing to SHARE on social media. That’s what led her to start working on her own company— Striing: structure for how to document your life.

LINKS AND RESOURCES

695: From auditor to dog trainer while breaking past entrepreneurial barriers with RESILIENCE and making a BIG impact across an industry w/ Jackie Carleen

Brian Lofrumento — Wed, 18 Oct 2023 03:30:00 -0400

In today's episode we’re joined by a truly inspiring entrepreneur: Jackie Carleen. Jackie is not only an entrepreneur, but she is also fighting to change legislation in her state of South Carolina to positively impact her industry as a whole, all while being a devoted mother, building her business, and doing impactful work.

In this episode you’ll hear about Jackie’s incredible resilience and dedication in her entrepreneurial journey, and how she found ways to make meaningful impact in her community despite the ups and downs of entrepreneurship. You’ll hear an open and honest conversation on topics such as how to gain credibility and success as an entrepreneur, the impact of word-of-mouth marketing, and the importance of personal experience while running and growing a business.

Get ready to be inspired as we dive into Jackie's entrepreneurial journey and discuss the ingredients of her success, while gaining valuable insights and tips along the way.

ABOUT JACKIE

Prior to Mindful Doggo, Jackie was an auditor for one of the Top 5 Global Accounting Firms and a financial consultant at a national entrepreneurial leadership organization in the Boston, London, and New York markets. Disillusioned by the corporate grit and a lack of passion for the day-to-day operations, she's used her interest for neuropsychology and animal services and her business acumen to create a dog training business in South Carolina that helps people and dogs navigate their beautiful but complex life together. Jackie has trained with service and family pet dogs and has found one thing to be true regarding all dogs and humans – we all need help to settle, calm inner thoughts, and be present.

LINKS & RESOURCES:

694: A simplified sales PROCESS that you can repeat for success and growth w/ Bill Bradshaw

Brian Lofrumento — Mon, 16 Oct 2023 03:30:00 -0400

In today's episode we’re joined by a special guest, the incredible sales expert Bill Bradshaw. Bill is a sales executive and entrepreneur who has achieved remarkable success throughout his career. As the CEO of Simplified Sales Strategies, Bill provides outsourced VP of Sales functions for various client companies, making his insights applicable to businesses of all industries.

Join us as we dive into a captivating conversation with Bill about the secrets to effective sales strategies and improving sales skills. We discuss the importance of asking the right questions, listening attentively, and finding solutions that emotionally resonate with prospects. Bill shares his firsthand experiences, providing valuable advice based on real-life situations rather than hypothetical scenarios.

Don't miss out on the valuable insights and practical tips offered by Bill Bradshaw in this episode. Whether you're a budding entrepreneur or a seasoned business owner, you'll undoubtedly discover valuable perspectives and strategies to drive your sales success.

ABOUT BILL BRADSHAW

Bill Bradshaw is not just a sales executive and entrepreneur; he's a visionary leader who believes that the alignment of people, products, processes, and accountabilities is the key to success in any business endeavor. With a career spanning several decades and a remarkable track record, Bill has played a pivotal role in the growth of numerous companies, from startups to established enterprises.

Bill Bradshaw has served as CEO at Simplified Sales Strategies, LLC, where he's led the charge in providing outsourced VP of Sales functions for a diverse range of client companies. He's also been the President of Affinity Management Group, where he accelerated revenue from $400k to an astonishing $7.5 million in just 18 months. And let's not forget his role as VP of Sales and Co-Founder at Achilles Group, a company recognized as one of the fastest-growing businesses in its category.

Throughout his career, Bill has honed his skills in sales process design, strategy implementation, talent identification, and so much more. He's achieved remarkable growth for the companies he's been a part of and has been recognized by Forbes Magazine for his contributions to the industry.

LINKS & RESOURCES:

693: DON'T ENGAGE WITH NEGATIVITY!

Brian Lofrumento — Sun, 15 Oct 2023 03:30:00 -0400

In today's episode we'll talk about our duty to rise above negativity in all of its forms in life and in business on our journeys of personal development, maturity, and growth!

692: ACTION SATURDAY (nail your elevator pitch!)

Brian Lofrumento — Sat, 14 Oct 2023 03:30:00 -0400

One of the most common questions we're asked is "what do you do?" In today's episode we'll talk about ways to answer that question so that you maximize your chances of success in conversations with people without fumbling your way through it!

691: Harnessing MOTIVES to grow in life, relationships, as a leader, and in business w/ Dr Taylor Hartman

Brian Lofrumento — Fri, 13 Oct 2023 03:30:00 -0400

Welcome back to another episode of The Wantrepreneur to Entrepreneur Podcast, and get ready for today’s episode to provide valuable insights and guidance for personal growth, leadership, and relationships. We’re joined by the incredible Dr. Taylor Hartman, creator of the Hartman Personality Profile. Dr. Hartman is an expert in understanding people's motives and helping them understand how to enhance their natural traits with complementary traits (and team members) who can accelerate growth and success.

In this episode we dive deep into understanding different motives and how they affect our lives as leaders, relationship partners, and teammates. Dr. Hartman introduces us to the concept of the "Color Code," which illustrates how each person is born with a unique personality that develops in the womb. By understanding our core motives, we can work more effectively, enhance our strengths, and address the root issues that may be holding us back. From addressing negative behaviors to developing positive traits, Dr. Taylor provides you with actionable steps to improve intimacy and personal growth, so get ready to learn about… YOU!

ABOUT DR. TAYLOR HARTMAN

Dr. Taylor Hartman is the psychologist who introduced motive to psychology. The Hartman Personality Profile is the only motive based personality profile, all others are behavior based. This body of work provides an honest foundation for mental health with exactness similar to math where 2+2 always equals 4. It is like a north star that helps people make sense of themselves, their relationships and their lives. He received his Ph.D. in Human Behavior and Leadership from the School of Human Behavior at the United States International University in San Diego, California. Dr. Hartman is currently a full-time business consultant and CEO of Hartman Communications. He lives with his wife in Utah.

LINKS & RESOURCES

Visit Dr. Taylor Hartman’s website to take the Color Code Profile (and use code WANT30 to get 30% off!)
Find Dr. Taylor Hartman’s book “The People Code: It’s All About Your Innate Motive” on Amazon
Connect with Dr. Taylor Hartman on LinkedIn

690: PERSONAL FINANCE to hit your LIFE and CAREER goals w/ Shawna Martin

Brian Lofrumento — Wed, 11 Oct 2023 03:30:00 -0400

Today, we have a special guest joining us: Shawna Martin, founder & CEO of Seedling Coach and a global technology leader with over 20 years of experience. In this episode, we dive deep into the importance of understanding personal finance, regardless of your current financial situation. Shawna shares her insights and expertise on measuring sticks in a career path, the outcomes of money coaching, and the impact of personal finance on career growth (and vice versa!). We also discuss the common struggle with debt, the traditional career path, and the value of exploring different industries. So, if you're ready to take control of your financial future and make intentional strides in your career, you don't want to miss this episode.

ABOUT SHAWNA

Shawna Martin has been a global technology leader for over 20 years. Her extensive experience in guiding and growing successful teams and their leaders is where her passion for coaching and mentoring began. And now, Seedling Coach is where that same passion continues to expand as a career and money coach. Shawna has developed a sustainable, nourishing, and yet fierce method of taking her clients’ careers and personal goals to the next level.

For most people, our financial income is directly impacted by our career path so it makes sense to talk about the alignment of those goals together. For all who have felt like they’re not quite where they want to be in their career or aren’t sure what the next financial step is, Shawna helps you feel ready to move in a more fulfilling and aligned direction.

LINKS & RESOURCES

689: Innovating (and increasing revenues!) by using what you ALREADY have w/ Traci Robinson-Williams

Brian Lofrumento — Mon, 09 Oct 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Traci Robinson-Williams, the mastermind behind the concept of “Marketing Powered Innovation.” With her expertise in marketing-powered innovation, Traci shares valuable insights and strategies to optimize existing assets and achieve meaningful results. From expanding your focus to embracing the customer experience, Traci provides actionable tips for listeners to apply to their own businesses. Join us as we explore the intersection of innovation and marketing with Traci in this thought-provoking episode.

ABOUT TRACI

Traci Robinson-Williams is an Innovation & Technology Business Strategist who founded and leads Claroti, Inc. Previously, she led the Market Insights function for GitLab. Prior to GitLab, she helped envision, develop, and evangelize emerging technology solutions and capabilities for Accenture Federal Services. In previous roles at Accenture, Verizon Wireless, and other companies, she also led integrated go-to-market efforts, identified new areas of business opportunity, provided strategic counsel to executive leadership, and drove market-facing thought leadership activities.

She has led strategic go-to-market initiatives across a variety of industries including management and technology consulting, professional & IT services, cyber security, wireless, telecom, hospitality, IT hardware & software, and public sector. She holds a B.S. in Business & Marketing and an MBA with a concentration in Global Management.

LINKS & RESOURCES

688: Next year starts NOW!

Brian Lofrumento — Sun, 08 Oct 2023 03:30:00 -0400

In today's episode we'll discuss the important mindset behind recognizing (and using to your advantage!) that the results in our lives are NOT from what we did yesterday or this week, but from the past six months, year, and beyond... and how that mindset and acceptance can start setting us up for success NEXT year by taking intentional action RIGHT NOW!

687: ACTION SATURDAY (plan for Black Friday and the holiday season promos!)

Brian Lofrumento — Sat, 07 Oct 2023 03:30:00 -0400

In today's episode you'll get a jumpstart on putting together your Black Friday / holiday season promo!

686: Shattering barriers through personal development and giving yourself PERMISSION w/ Kristin Miller

Brian Lofrumento — Fri, 06 Oct 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, your host Brian Lofrumento sits down with guest Kristin Miller for an in-depth conversation about overcoming obstacles and challenges on the entrepreneurial and personal journey. Kristin, who has a passion for supporting others, especially women, shares her experiences navigating male-dominated environments and sheds light on the unique challenges faced by women in the business world. As the co-creator of the Women's Rising Leadership Academy, Kristin collaborates with organizations to create inclusive and aligned environments, focusing on communication, business objectives, and staying true to mission, vision, and values. Join Brian as he delves into Kristin's inspiring journey and their insights on empowering women and transforming personal and professional lives.

ABOUT KRISTIN

Kristin Miller has an unrelenting passion for helping people, especially women. Having worked in male-dominated spaces for the majority of her professional career, she understands and has likely faced many of the challenges unique to women, such as starting a family, advocating for equal pay, encountering microaggressions, and dealing with overt harassment. Kristin collaborates with leaders at organizations who value tools like training and coaching. This collaboration aims to create an environment where individual contributors, managers, and leaders can communicate effectively, capitalize on their strengths, and pursue business goals while staying true to their mission, vision, and values. She is the co-creator of the Women’s Rising Leadership Academy, a flourishing online community of women leaders and change-makers who work together to foster growth.

LINKS & RESOURCES

- Connect with Kristin on LinkedIn

- Follow Inicio Coaching on LinkedIn

685: Measuring success and succeeding at ORGANIC growth w/ Shawn Sundsvold

Brian Lofrumento — Wed, 04 Oct 2023 03:30:00 -0400

In this episode, host Brian Lofrumento is joined by a special guest, Shawn Sundsvold, co-owner and COO of Gold Bear Media, a marketing agency specializing in organic growth strategies. Shawn dives deep into the importance of measuring progress, tracking success, and celebrating achievements in your entrepreneurial journey. From understanding your target audience's stories to harnessing the power of social media for brand recognition, this episode is packed with valuable insights and practical advice. So, sit back, grab your favorite beverage, and get ready to learn how to embrace consistency and achieve your goals as a wantrepreneur turned entrepreneur. Let's dive in!

ABOUT SHAWN

Shawn Sundsvold is the co-owner and COO of GoldBear Media, a full-service marketing agency focused on helping coaches, entrepreneurs, and small businesses through organic growth strategies. Their goal is to build brand identity and recognition through social media strategies focused on building engagement, simple and elegant web design, and targeted SEO.

Since February 2020, they’ve had the opportunity to help multiple brands and entrepreneurs build thriving 6 and 7-figure businesses, often increasing YoY revenue by 30-40% within a year while also increasing reach and engagement across their digital platforms

Shawn is also a certified life coach and self-proclaimed word nerd who loves the art and science of choosing the right word for the right moment.

Shawn owns GoldBear Media with his wife and partner, Kelly, who herself has over 20 years of experience in marketing. Shawn and Kelly have 4 kids together, ages 19, 18, and 14-year-old twins.

Prior to GoldBear Media, Shawn worked in sales and operations for Fortune 500 companies like Dell, T-Mobile, and Five Below, and has tried other entrepreneurial ventures including A/V consulting, futures trading, and real estate.

LINKS & RESOURCES

684: Leadership, purpose, and the 6 pillars of a HEALTHY workplace and company w/ Glenn Akramoff

Brian Lofrumento — Mon, 02 Oct 2023 03:30:00 -0400

In today's episode, host Brian Lofrumento is joined by incredible guest Glenn Akramoff, a thought leader, an expert in workplace health, and founder of Akramoff LLC. In this dynamic conversation, Glenn shares his insights on the challenges faced by organizations in creating a healthy work culture and the importance of leadership in navigating these issues. Get ready to dive deep into the six pillars of workplace health, the impact of generational changes, the power of purpose, and much more. Whether you're an entrepreneur, a leader, or simply seeking inspiration, this episode will provide valuable insights to help you thrive in the modern workplace. So grab your notepad and get ready to learn, as we dive into the wisdom shared by Glenn Akramoff on The Wantrepreneur to Entrepreneur Podcast!

ABOUT GLENN

Glenn Akramoff is the founder and CEO of Akramoff LLC. His expertise is rehabilitating and revitalizing municipal government workplaces and has developed a program that will improve any organization by returning humanity to the center of focus.

LINKS & RESOURCES

- Visit Akramoff’s website

- Follow Akramoff on LinkedIn

- Subscribe to Akramoff’s YouTube channel

- Follow Glenn on X

- Connect with Glenn on LinkedIn

- Get a copy of ‘The Human Centered Team’

683: The SECRET to momentum in your life and business!

Brian Lofrumento — Sun, 01 Oct 2023 03:30:00 -0400

In today's episode we'll talk about how gaining momentum in one area (ANY area!) of your life can start to build momentum across ALL areas of your life.

682: ACTION SATURDAY (tell people what you're doing!)

Brian Lofrumento — Sat, 30 Sep 2023 03:30:00 -0400

In today's episode we're going to talk about THE simplest thing you can do to start getting more eyeballs and attention on your business... which leads to more conversations, more sales, and more potential referrals!

681: INCREMENTALISM is your growth enemy, so it’s time to reimagine and reinvent for FAST growth w/ Anthony Gindin

Brian Lofrumento — Fri, 29 Sep 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes entrepreneur and business consultant Anthony Gindin, CEO and Founder of Futurecraft Consulting. They discuss the concept of incrementalism and its antidote, total destruction, and rebuilding. Anthony shares insights into the importance of understanding various components of a business and the need for a checklist to reimagine and question existing processes. Anthony also touches on the challenges entrepreneurs face when intentionally building their businesses, like shiny object syndrome and overcomplicating things. Join Brian as he dives into the conversation with Anthony and explores how to take a holistic approach to growing your business.

ABOUT ANTHONY

Over the past 23 years, Anthony Gindin has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries, and been recognized with 11 international marketing awards.

During COVID, Anthony co-founded two e-commerce companies - both of which went public within a year. Then after exiting both companies, Anthony returned to the consulting world as Founder & CEO of Futurecraft Consulting.

Today, Anthony helps other founders and CEOs reinvent their businesses for better growth.

Anthony has also just launched a new book called The Agency Secret where he shares his extensive experience in the agency world - providing a model to transform and scale the world's best agencies.

LINKS & RESOURCES

680: STRATEGIC branding as a business IMPERATIVE to grow and thrive w/ Leslie Gibbs

Brian Lofrumento — Wed, 27 Sep 2023 03:30:00 -0400

Welcome back to another episode of The Wantrepreneur to Entrepreneur Podcast! Today we have a special guest joining us: Leslie Gibbs. Leslie is a branding expert with over 30 years of experience in the field, having worked with over 50 different brands. She's the founder and CEO of Strategic Branding Matters, a strategic consulting firm that helps companies define, refine, or refresh their brand and marketing strategy. In today's episode, Leslie will be sharing her valuable insights on branding, why it's important across industries, and how companies can successfully differentiate themselves. Whether you're in the healthcare, tech, web design, or legal industry, this episode is packed with information that will help you stand out and take your business to the next level.

ABOUT LESLIE

Leslie Gibbs is a career marketer with over 30 years of brand marketing experience and has worked with over 50 different brands across technology, healthcare, consumer products and foods and beverage. Leslie has been the CMO at three different companies, has an MBA from Kellogg School of Management and currently owns and manages Strategic Branding Matters, LLC. Strategic Branding Matters is a strategic consulting firm for companies looking to define, refine, or refresh their brand and marketing strategy.

LINKS & RESOURCES

- Visit the Strategic Branding Matters website

- Connect with Leslie Gibbs on LinkedIn

679: The complexities of SOFT SKILLS, overcoming obstacles, and embracing growth w/ Sophie Bayley

Brian Lofrumento — Mon, 25 Sep 2023 03:30:00 -0400

In today's episode, we have the pleasure of welcoming a very special guest, Sophie Bayley, the founder of Lemony. Sophie is here to share her insights on the importance of soft skills and how investing in personal development can lead to entrepreneurial success. From the changing landscape of soft skills to the challenges and rewards of building a business, we dive deep into the world of entrepreneurship. Join us as we explore the power of resilience, the complexity of life, and the need for continuous growth. So grab a cup of coffee, sit back, and get ready to be inspired on this episode of The Wantrepreneur to Entrepreneur Podcast!

ABOUT SOPHIE

After a traditional career path as a management consultant in the innovation sector, Sophie Bayley now follows her passion as the founder of Lemony to support people on their path to a more meaningful, connected and self-determined life. Because in today's world, more than ever, we need resilient, compassionate and courageous people who take the leap even though they are afraid, who live with complexity despite the need for simplicity, who innovate even though they fail, and who collaborate despite conflict. She was born in Switzerland, has English and Belgian roots and lives in Bressanone, Italy.

LINKS & RESOURCES

- Connect with Sophie on LinkedIn

- Visit Lemony’s website

678: SEVEN years brought us here... (7 BIG lessons)

Brian Lofrumento — Sun, 24 Sep 2023 03:30:00 -0400

In today's episode you'll hear a very personal and reflective look back at the lessons learned over the past SEVEN years of the Wantrepreneur to Entrepreneur Podcast.

677: ACTION SATURDAY (follow up!)

Brian Lofrumento — Sat, 23 Sep 2023 03:30:00 -0400

In today's episode we'll talk about potentially THE most important task that ALL entrepreneurs (and yes, wantrepreneurs!) must incorporate into their daily/weekly/monthly task lists: FOLLOWING UP with people!

676: GROWING your business and DEVELOPING a team w/ Daniela Stokes

Brian Lofrumento — Fri, 22 Sep 2023 03:30:00 -0400

On today's episode of The Wantrepreneur to Entrepreneur Podcast, our guest Daniela Stokes, a people-centric HR professional and consultant from Human Sector Consulting, is here to talk about the crucial role of HR and culture in driving business success. Daniela shares her insights on all things HR and culture, with a focus on how small businesses can learn valuable lessons from larger ones. We dive into the importance of recognizing and embracing individual differences in the workplace, understanding work preferences and communication styles, and the impact of generational and cultural diversity. Additionally, we explore the power of implementing growth plans and mentorship programs to foster employee development, even in the absence of a dedicated HR team. Daniela also sheds light on the criticality of maintaining balance and well-being in our entrepreneurial journey, emphasizing the importance of caring for our spiritual, mental, and physical health. Get ready to captivate, illuminate, and ignite your team and entrepreneurial journey!

ABOUT DANIELA

A people-centric HR professional and consultant of over 17 years, Daniela Stokes has a heart of the employee experience. As a mom, caretaker, and fellow human, she understands that life exists outside of work and that we all have different dynamics that make our employment situations unique. She loves to guide leaders to sit in the grey area: balancing a healthy workforce and the needs of the business.

LINKS & RESOURCES

- Connect with Daniela on LinkedIn

675: The role of ENGAGEMENT in creating a thriving company culture w/ Winnie Talley

Brian Lofrumento — Wed, 20 Sep 2023 03:30:00 -0400

Today we have a very special guest on The Wantrepreneur to Entrepreneur Podcast, Winnie Talley. Winnie is the founder and CEO of People Operation Services and an expert in building company cultures that thrive. In this episode, Winnie shares valuable insights and strategies on the importance of engagement within organizations. She compares engagement to watering a plant, emphasizing how it is the lifeblood that allows companies to truly thrive. We dive deep into the significance of consistency, diversity, and inclusiveness in building a strong company culture. Additionally, Winnie provides actionable tips on tailoring initiatives, implementing mentoring programs, and acknowledging employees as individuals. If you're a business owner or aspiring entrepreneur looking to create a thriving company culture, this episode is not to be missed.

ABOUT WINNIE

Winnie Talley's journey towards starting her own HR firm began with a simple conversation between friends. Initially hesitant about becoming an entrepreneur, Winnie's perspective shifted after a chance encounter with a passionate hairstylist. This hairstylist emphasized the importance of following one's passion and purpose, leading Winnie to reevaluate her own desires. In her heart, she knew that her true calling was to help people succeed and excel in their professional lives, which aligned perfectly with her skills as an HR professional. With the support and encouragement of her friend, who saw her potential, Winnie embarked on a research journey that ultimately confirmed her decision to start her own firm. This newfound obedience to her purpose and her faith in God's blessings propelled her to take the leap into entrepreneurship. Reflecting on her journey, Winnie acknowledges that discovering her destined path played a crucial role in recognizing her passion as her purpose. Today, Winnie's HR firm, People Operation Services, stands as a testament to the power of saying "yes" to one's true calling and embracing the journey towards fulfilling their destiny.

LINKS & RESOURCES

- Visit People’s Operations Services Website

- Connect with Winnie on LinkedIn

674: DON’T lead with strategy… THIS will unlock faster growth, peak performance, and aligned teamwork instead w/ Russell Raath

Brian Lofrumento — Mon, 18 Sep 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast we’re joined by Russell Raath, founder of The Ambition Company. Russell is an entrepreneur and business transformation expert with almost three decades of experience working with teams around the world. Today, Russell will be sharing his insights on the power of ambition and how it can drive success in both entrepreneurship and corporate leadership. We'll also dive into some fascinating topics like expressive emotion in the workplace, the science of behavior design, and the importance of fostering unshakable confidence within leadership teams. So get ready to be inspired and informed as we dive deep into the world of entrepreneurship, leadership, and business transformation!

ABOUT RUSSELL

Originally from Zimbabwe, Russell Raath has been working with teams around the world for almost three decades. Formerly he spent time helping to build a formidable consulting business at Deloitte Consulting in New York before working alongside famed Harvard Business School professor Dr John Kotter where he ran Dr Kotter's transformation consulting business.

He finds himself setting highly ambitious personal challenges to see where they will take him - most recently swimming 8 kilometers in cold water off Cape Town, South Africa.

LINKS & RESOURCES

673: Bad news... you're NOT ready

Brian Lofrumento — Sun, 17 Sep 2023 03:30:00 -0400

In today's episode we'll talk about how unprepared we ALL are for the things that we want and the roles that we're meant to grow into, but we'll talk about how the journey prepares us!

672: ACTION SATURDAY (ask for reviews and testimonials!)

Brian Lofrumento — Sat, 16 Sep 2023 03:30:00 -0400

In today's episode we'll talk about how ANYONE – whether you're an entrepreneur OR a wantrepreneur – can and SHOULD be asking for testimonials and reviews from people that you've helped with things.

671: Quality management, identifying FAILURE points, and making things BETTER in your business w/ Cynthia Davis

Brian Lofrumento — Fri, 15 Sep 2023 03:30:00 -0400

Today we have a special guest joining us: Cynthia Davis, a digital nomad entrepreneur and the founder of Q3 Integrated Solutions. With over 20 years of experience in quality management systems, Cynthia helps organizations navigate the complex world of standards. In this episode, Cynthia shares her expertise on developing and enhancing quality management systems, including all the ways that it affects businesses of EVERY shape and size. She also provides valuable insights on getting your first client, leveraging your network, and the challenges of transitioning from a larger organization to running your own business. So grab your notebook and get ready to learn from Cynthia's journey and valuable advice for entrepreneurs starting or growing their businesses.

ABOUT CYNTHIA

Cynthia Davis is the founder of Q3 Integrated Solutions, a woman- and veteran-owned business. She began her career working with various management systems in the Air Force, dedicating 11 years to this service. Following that, Cynthia transitioned to the manufacturing sector in aerospace and defense for 5 years. Later, she shifted her focus to the natural gas utility industry for several years. Motivated by a desire to travel with her husband while continuing her professional pursuits, she established Q3 Integrated Solutions.

Through her company, Q3 Integrated Solutions assists organizations in developing or enhancing their Quality Management Systems across various industries. They specialize in Pipeline Safety Management Systems specifically tailored for the Natural Gas Utility industry. Additionally, Q3 Integrated Solutions offers training on vital concepts within these management systems, as well as auditing and maturity level assessments to gauge the effectiveness of the programs organizations have implemented.

LINKS & RESOURCES

670: EVERYTHING you need to know to make MORE money with email marketing w/ Bridget Poston

Brian Lofrumento — Wed, 13 Sep 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with email marketing strategist, direct response copywriter, and founder of Beeline Copy, Bridget Poston. Together, they dive deep into the world of email frequency, copywriting techniques, and how to maximize revenue through effective email marketing strategies. Bridget shares her expertise in helping businesses increase their monthly revenue by over 70% through personalized, high-converting email campaigns. From understanding your audience to creating automated sequences, this episode is a master class in email marketing and copywriting. So grab your notebooks and get ready to discover the secrets of building long-term relationships with your customers and unlocking untapped revenue within your email list. Let's dive in!

ABOUT BRIDGET

Bridget Poston is an email marketing strategist and direct response copywriter who helps brands discover the untapped revenue within their email list. From high-converting email copy to beautifully designed campaigns, her work has helped several businesses increase their monthly revenue by more than 70%. Bridget is recognized for her cat-like attention to detail, quick communication, and ability to get inside the minds of her readers. Driven by data & rooted in empathy, her email strategies are uniquely tailored to each brand & work to develop long-term relationships with your customers. When she’s not crafting emails, you'll find her taste-testing new cuisines, chatting it up at networking events, or busting out her favorite dance moves.

LINKS & RESOURCES

- Connect with Bridget on LinkedIn

- Follow Beeline Copy on LinkedIn

669: Unlocking INTERNATIONAL expansion to get a whole new audience of e-commerce buyers w/ Alejandro Aguilar

Brian Lofrumento — Mon, 11 Sep 2023 03:30:00 -0400

In today's episode we have an incredible guest joining us, Alejandro Aguilar. You may remember Alejandro from Episode 645, but today he is here to discuss his e-commerce, logistics, and tech venture, CrossBorderly. Alejandro has always had a keen business mind, and he excels at merging personal experiences with his business ventures. His expertise lies in international parcel shipping, owning a logistics company and previously serving as a key director for Liberty Express. If you've ever wondered about the ins and outs of expanding your e-commerce business internationally, this episode is a must-listen. Alejandro shares valuable insights on entering emerging markets like Brazil, the opportunities that lie in selling products globally, and the essential steps to kickstart your international expansion journey. With his company, CrossBorderly, Alejandro is revolutionizing the world of e-commerce by simplifying the logistical challenges and opening doors to a buyer's market outside of the United States.

ABOUT ALEJANDRO

Alejandro is a multipreneur Founder of Crossborderly and other ventures. His relationship with international parcel shipping comes from having owned a freight forwarder in Miami in 2013-14, focused on shipping immigrant boxes to Latin America, and then from 2019 to 2023 being one of the key directors for Liberty Express, and supervising the export of over 500.000 packages per year to 17 different countries, while complying with US and destination regulations, and also managing the marketing effort in all those markets.

Liberty Express has a customer base of 2M buyers across all the countries they serve and the challenges were many and of many shapes and flavors.

In 2023, Alejandro decided to focus on the sellers, and helping them be succesful internationally, without all the inconveniences of the big carriers, like surprise charges, high fees, custom abandonment and lack of support.

Alejandro has also partnered with a top fulfillment center in Miami to improve the time to shipping for established brands, and is building an Amazon-like marketplace to de-risk the launch of international sales and remove all the limitations of working with marketplaces like Amazon and their high fees.

LINKS & RESOURCES

668: This gift HURTS! (But there's no way to avoid it in life OR in business)

Brian Lofrumento — Sun, 10 Sep 2023 03:30:00 -0400

Let's face it: whether we're talking about our life journey or our entrepreneurial journey, it hurts! There's no way to avoid pain in any of these journeys, so in today's episode we'll talk about one way to not only get through the pain that we experience along the way, but also to understand and appreciate the role that it plays within our lives and journeys.

667: ACTION SATURDAY (get FREE publicity to HUGE audiences and become a thought leader!)

Brian Lofrumento — Sat, 09 Sep 2023 03:30:00 -0400

In today's episode we'll talk about the EASIEST and QUICKEST way to start increasing your credibility and authority with audiences all across the world by leveraging HelpAReporter.com, which is a FREE service that pops up in your inbox every day with media and PR opportunities for you to reply to!

666: Removing RISKS and giving you a SAFETY NET to help you launch and grow your business as a digital nomad w/ Sondre Rasch

Brian Lofrumento — Fri, 08 Sep 2023 03:30:00 -0400

We have a very special guest joining us today: Sondre Rasch, the co-founder and CEO of SafetyWing. SafetyWing is an incredible company that aims to build a global social safety net for digital nomads and remote workers. Sondre has an impressive background, having worked as a policy advisor for the government in Norway before founding SafetyWing (among other startups beforehand!). Today, we're going to dive deep into the challenges and fears of starting a business, particularly for digital nomads and remote workers. Sondre will share his journey with us, from his work in social policy to founding SuperSide, and ultimately, creating SafetyWing. We'll discuss the lack of a social safety net for people working on the internet, as well as the affordable health insurance options that SafetyWing offers. We'll also touch on the unique challenges faced by entrepreneurs and the concept of being a digital nomad. If you've ever considered freelancing or entrepreneurship but hesitated due to the fear of losing benefits, this episode is for you.

ABOUT SONDRE

Sondre Rasch is co-founder and CEO of SafetyWing, an all-remote company on a mission to build a global social safety net for digital nomads and remote workers. Sondre studied economics and computer science then worked as a social policy advisor for the government of Norway. Dissatisfied with the slow pace of change, he founded a platform for freelance designers called SuperSide (Y Combinator 2016). Through this work, he discovered the lack of social safety net for people working on the internet. This inspired the creation of SafetyWing (Y Combinator 2018), which has so far raised $50 million in venture capital funding and whose globally-distributed team consists of 150 people from 60+ countries around the world.

LINKS & RESOURCES

Visit SafetyWing’s website
Tune in to Sondre’s podcast, Building Remotely
Visit Plumia
Connect with Sondre on LinkedIn

665: Creating a WINNING marketing mix with SEO (and how AI WILL change the landscape!) w/ Janet Bartoli

Brian Lofrumento — Wed, 06 Sep 2023 03:30:00 -0400

In today's episode we’re joined by a very special guest, Janet Bartoli, who is here to share her expertise on a topic that is constantly evolving yet crucial for any business's success: Search Engine Optimization. Janet breaks down the common misconceptions surrounding SEO and emphasizes why it is far from dead. Throughout the conversation, we explore strategies to leverage content on platforms like YouTube, conduct comprehensive website audits, and analyze competitors' tactics to improve organic search rankings. Janet also stresses the importance of understanding customer needs and creating valuable content to build trust with prospective clients. We dive into the world of quality link building, the role of off-page factors in enhancing a website's reputation, and aligning SEO efforts with business goals. Get ready to learn and take action as we explore the ever-changing landscape of SEO and how it can propel your entrepreneurial journey forward.

ABOUT JANET

Janet Bartoli, founder of The Bartoli Consulting Group, is an "OG" in SEO since 2004. Janet has led, built, and trained over 5,000 digital marketing teams, developers, and corporate organizations on SEO for Fiat, Verizon, Bank of Montreal, and so many more.

The BCG team now works with staffing & recruiting agencies to establish high converting Inbound Marketing programs through a proprietary 4 part sprint style framework developed by Janet through her experiences gained from working with some of the world’s largest well-known brands.

LINKS & RESOURCES

664: Identify the obstacles that are STOPPING you and stop CHASING the next best thing w/ Angie Besignano

Brian Lofrumento — Mon, 04 Sep 2023 03:30:00 -0400

Today we have a special guest joining us: Angie Besignano. Angie is a certified high-performance coach with a passion for empowering individuals to reach their full potential. In this episode, Angie shares her personal journey of chasing external factors for happiness, only to realize that true fulfillment lies within. She offers valuable advice on evaluating what we truly love in life and overcoming obstacles to personal growth. Angie also discusses the power of behavioral assessments such as DISC and how they can help align our natural abilities to the right positions. We'll dive into the importance of being intentional and disciplined, and how awareness plays a crucial role in personal and professional success. Angie's infectious energy and genuine approach to coaching will leave you inspired to uncover your own truth and live a life of purpose.

ABOUT ANGIE

Angie Besignano is a Certified High-Performance Coach deeply committed to empowering individuals from diverse backgrounds to reach their full potential. She boasts extensive experience in leading training sessions and speaking at events on topics such as leadership, talent management, and wellness. This has allowed her to perfect her ability to connect with and motivate others.

Angie's success in orchestrating one-to-one and group coaching sessions, crafting effective training materials, and uplifting the performance of previously underperforming staff is well-acknowledged. She possesses notable skills in influence, interpersonal communication, and presentation, enabling her to work proficiently across all organizational levels.

She has a profound grasp on guiding others to achieve their best performance and is known for her motivational leadership approach.

LINKS & RESOURCES

663: THERE IS NO NEUTRAL! (We need to be VERY honest with ourselves in this one...)

Brian Lofrumento — Sun, 03 Sep 2023 03:30:00 -0400

In today's episode you'll get a chance to hear my innermost reflections after my recent trip to Los Angeles, and how it's sparked a fresh urgency for living more intentionally in life and in business.

662: ACTION SATURDAY (time to review your expenses!)

Brian Lofrumento — Sat, 02 Sep 2023 03:30:00 -0400

Today's action is something that is extremely quick and easy to do, but will be GUARANTEED to benefit your LIFE and your BUSINESS! It's easy to let expenses and monthly subscriptions get out of hand, so today I invite you to take 30 minutes to export those credit card and bank statements and review every monthly expense that you're incurring in life and in business!

661: Featured by Oprah!? Innovation meets aesthetics while unlocking nature’s secrets… here’s how Jamie Mitri went from scientist to entrepreneur

Brian Lofrumento — Fri, 01 Sep 2023 03:30:00 -0400

Get ready to be amazed by the incredible journey of Jamie Mitri, the founder of Moss Pure. Jamie's background in chemical engineering and biology, combined with her expertise in developing and manufacturing medical devices, led her to create something truly unique and innovative. Moss Pure is the world's only live moss air filter and stress relief device. Each product is not only aesthetically pleasing but also requires no maintenance.

In this episode, Jamie shares her remarkable entrepreneurial journey, from winning a startup competition at MIT to being recognized as one of the top 10 startups of 2020. We discuss how Jamie overcame challenges, developed a go-to-market strategy, and protected her product. Jamie's resilience and dedication to quality have truly paid off, as she has successfully created an affordable high-quality product that stands out in a demanding marketplace… all while creating jobs and opportunities in her home state of Rhode Island!

We also dive into the logistics of shipping living plants worldwide, how Jamie balances educating customers about the product with getting in front of them, and her approach to marketing. Jamie's ability to continuously show up and believe in her products is truly inspiring. We also discuss the importance of listening to customers, creating sustainable products, and the intersection of science and aesthetics.

ABOUT JAMIE

Jamie Mitri is an entrepreneur with degrees in Chemical Engineering and Biology. Jamie spent her career developing and manufacturing medical devices and biotechnology products used to diagnose and treat diseases, and as a certified Environmental Engineer overseeing environmental compliance, including air pollution, stormwater, and wastewater compliance. Jamie founded her company, Moss Pure at a startup competition at MIT where it won First Place Startup (MIT Lebanon Challenge). Moss Pure is the world’s only live moss air filter and stress relief device. No watering, sunlight, or maintenance is needed, and each product is an aesthetically pleasing decor piece in your home and office.

LINKS & RESOURCES

- Visit Moss Pure’s website (and get 15% off your order with the code BRIAN15)

- Connect with Jamie on LinkedIn

660: Reducing the failure rate with access to RESOURCES w/ Dee Horowitz

Brian Lofrumento — Wed, 30 Aug 2023 03:30:00 -0400

In today’s episode we’re joined by Dee Horowitz, a trusted advisor with over 25 years of experience in helping small businesses grow. Dee is the founder of BizyBoss Network, an online resource community tailored specifically for female entrepreneurs, solopreneurs, consultants, and freelancers. We dive deep into the challenges faced by female entrepreneurs, the importance of community, and the resources available to help ensure their success. Stick around till the end for some actionable takeaways and valuable insights that will empower you on your entrepreneurial journey.

ABOUT DEE

Dee’s professional career spans over 25 years in corporate America helping a range of small businesses grow from start-up to highly successful enterprises. During this time, Dee also stood up two small businesses ( a career coaching consultancy and a personal shopper offering) while also managing full-time corporate roles in sales and new territory development.

Throughout her career, she has been known as a trusted advisor to her Fortune 1000 clients; building a stellar reputation for providing value and integrity in every interaction with her clients, colleagues and management. She has acquired expert-level skills in marketing, sales, customer service, business operations, and leadership.

While her corporate contributions have led to closing millions of dollars in new business for other business owners, her role was no longer fulfilling her. Feeling that there was more to be accomplished, Dee pivoted her career in May of 2023 to launch BizyBoss Network, an online resource community for female entrepreneurs, solopreneurs, consultants, and freelancers that is fulfilling a void in the marketplace.

LINKS & RESOURCES

659: Accelerating your success, taking risks, and hustling to change the EV sector w/ Christian Belloso

Brian Lofrumento — Mon, 28 Aug 2023 03:30:00 -0400

In today's episode we are joined by a special guest, Christian Belloso, the founder and CEO of TimeCharge. Christian is an entrepreneur with a passion for solving problems and making a difference in the world of electric vehicles (EVs). He has identified the issues with current EV infrastructure and is determined to create a sustainable, accessible, and stress-free charging network. Christian shares his journey, from missing out on social events to focus on his business, to seeking funding for his startup. He emphasizes the importance of sacrifice, partnerships, and trusting your instincts. Join us as we dive into the world of EV charging and learn from Christian's experiences and vision for a future that is cleaner and more efficient.

ABOUT CHRISTIAN

Christian Belloso is no ordinary 21-year-old. As the CEO of TimeCharge, he's on a mission to reshape the electric vehicle (EV) charging experience for users across the U.S. Hailing from Venezuela, Belloso moved to the States at 13, embodying a relentless spirit and a penchant for finding solutions.

His journey began as a child, showcasing an innate ability to confront challenges head-on. These early traits laid the foundation for TimeCharge, inspired by Belloso’s personal struggles with EV charging in a setting where home chargers were not an option. Despite the hurdles of inadequate public charging infrastructure, Belloso viewed it as an opportunity rather than an impediment.

With TimeCharge, he's tackling the key pain points of EV owners, emphasizing accessibility, user experience, and efficiency. The startup is deeply rooted in the belief that the charging experience should cater to everyone, no matter where they live. And safety? That’s top of the list, ensuring the secure installation and upkeep of charging stations.

Belloso stands out as a beacon of innovation in the EV sector, showcasing a captivating tale of ambition and creativity from his roots in Venezuela to his endeavors in the States. Currently in the midst of a fundraising round with a goal of $2.5 million, he's poised to elevate TimeCharge to new heights. This infusion of capital will propel the expansion of TimeCharge, hone its services, and reinforce its rigorous safety standards.

As he gears up to redefine the EV charging realm, Belloso is a testament to the fact that determination knows no age. With a laser-focused approach to problem-solving, he's set to usher in a transformative era in EV charging.

LINKS & RESOURCES

658: We ALL have this in common... what are YOU going to do with it!?

Brian Lofrumento — Sun, 27 Aug 2023 03:30:00 -0400

In today's episode we'll talk about the role that pain plays in shaping who we are, and how WE get to decide what to do with the pain that we all inevitably experience.

657: ACTION SATURDAY (introduce yourself!)

Brian Lofrumento — Sat, 26 Aug 2023 03:30:00 -0400

In today's episode I'll give you VERY simple examples of how powerful introducing yourself to competitors and fellow entrepreneurs can be when it comes to accelerating your success!

656: AUTHENTIC presence and CONFIDENCE as a leader w/ Matt Williams

Brian Lofrumento — Fri, 25 Aug 2023 03:30:00 -0400

In today’s episode we’re joined by Matt Williams, the managing director of Epiphany Professional Development. With years of experience in coaching mid to senior-level leaders, Matt has a wealth of knowledge to share on stepping into the leadership role, improving results, and achieving success (both in life and in business!). In this episode, we dive deep into the importance of clarity, self-regulation, and building confidence as an entrepreneur. Matt shares invaluable insights and practical tips for leaders looking to overcome challenges and take their businesses to new heights.

ABOUT MATT

Matt Williams has an extensive background in assisting mid to senior-level leaders and their teams. He is dedicated to helping them improve their results by developing the essential skills and competencies necessary for individual, team, and organizational success. With direct operating experience and a profound depth in coaching, Matt provides a robust foundation for successful leadership and team development.

As an executive leadership coach, one of Matt's specialties is assisting leaders in quickly gaining clarity around issues. This enables the efficient development and execution of strategies that bring about outstanding individual and team results. His coaching approach, a blend of solutions-focused and cognitive behavioral styles, challenges both established leaders and those in transition to aim for near-term results as well as transformational growth.

Matt's rich background includes both corporate and entrepreneurial experiences. He has held significant sales and leadership roles at Hewlett Packard, has turnaround experience in the mid-market sector, and was instrumental in the founding, leadership, and successful sale of a medical technology firm.

LINKS & RESOURCES

655: Mastering the art of leadership, uncovering blind spots, and GROWING w/ Michelle DeStefano

Brian Lofrumento — Wed, 23 Aug 2023 03:30:00 -0400

On today’s episode of The Wantrepreneur to Entrepreneur Podcast we’re joined by special guest Michelle DeStefano, the CEO and Founder of Soar Career Coaching. Michelle has an extensive background in nursing roles, including serving as a Chief Nursing Officer. With her wealth of experience, she now helps healthcare leaders transform into high-performing executives. In today's episode, Michelle dives deep into the importance of 360 evaluations in organizations, the power of transparency and personal growth, and the role of coaching in unlocking untapped potential. She shares valuable insights on self-reflection, leadership effectiveness, and the impact of turnover in nursing. So, whether you're an entrepreneur looking to enhance your leadership skills or someone seeking career advancement, this episode is packed with actionable advice and real-life examples for growth and success. Stay tuned as we delve into the number one action every entrepreneur should take to become a better leader and reach peak performance.

ABOUT MICHELLE

Michelle DeStefano's journey from diverse nursing roles to the high-impact position of Chief Nursing Officer has equipped her with a wealth of insights and practical expertise. She now leverages this knowledge to guide other nursing leaders in their pursuit of excellence.

As an Executive Coach for Healthcare Leaders, Michelle specializes in transforming competent nursing leaders into high-performing executives. She draws on her extensive background in clinical operations, strategic planning, and performance improvement to offer tailored coaching strategies. These strategies empower her clients to navigate their challenges, optimize their performance, and lead their teams more effectively in the complex healthcare landscape of today. One of Michelle's most challenging but rewarding roles as a nurse leader was leading a large teaching facility to Magnet Accreditation, the highest award granted to a hospital organization. This highlights her skill in facilitation and her understanding of organizational culture shifts that elevate leaders as well as the clinical and administrative staff to a high-reliability organization.

As a testament to her commitment to lifelong learning and professional development, Michelle has earned a Nursing Certification in Nurse Executive Advance. This unique specialization further arms her with the knowledge and skills to coach nursing leaders across various healthcare settings and roles. Additionally, to augment her leadership and executive abilities, she has become a Certified Member of the John Maxwell Team. Michelle is also a candidate at the Christian Simpson Conscious Coaching Academy, where she is working towards her accreditation to become an Elite Influencer in the Coaching Industry.

Michelle believes that nurturing high-performing leaders is paramount for enhancing patient experiences and outcomes and for driving sustainable change in the healthcare industry. If you are a nursing leader aiming to elevate your performance, Michelle welcomes the chance to connect and explore collaborative avenues to make a significant impact.

LINKS & RESOURCES

Visit the Soar Career Coaching website
Find Michelle on LinkedIn

654: Questioning your beliefs and unlocking your potential w/ Barbara Boselli

Brian Lofrumento — Mon, 21 Aug 2023 03:30:00 -0400

In this episode we’re joined by special guest, Barbara Boselli, founder of BNOW. Barbara is a powerhouse when it comes to empowering individuals and corporations to navigate high-stress environments and find meaning and purpose in their work. With her extensive background in leading teams in Fortune 100 companies and her expertise in emotional intelligence and mindfulness, Barbara has taught at prestigious organizations like Google, the World Bank, and the Kellogg School of Management. She has an incredible story of transitioning from corporate America to starting her own business in her late 30s, inspiring others to break free from self-imposed limitations and live their fullest lives. Today, we dive deep into the importance of emotional intelligence, being present, rewiring beliefs, and prioritizing happiness in our work. Get ready for a mind-expanding conversation that will empower you to take control of your career and create a fulfilling life.

ABOUT BARBARA

After 15 years working and leading teams in Fortune 100 companies, Barbara Boselli now empowers individuals and corporations to relate in a healthy way to today’s accelerated pace of change and high stress environment. Through coaching and workshops that combine emotional intelligence, mindfulness and elements of neuroscience, Barbara helps employees find meaning and purpose in their work, develop resilience and navigate stress skillfully while strengthening their capacity for focus. The outcome is happier and more productive individuals and workplaces.

Google, The World Bank and The Kellogg School of Management are some of the organizations she has taught in or coached people from. Barbara has an MBA from the Kellogg School of Management, Northwestern University and is a Chartered Financial Analyst (CFA). She is certified by the Search Inside Yourself Leadership Institute and by the Institute for Professional Excellence in Coaching and has a degree in Spiritual Psychology from the University of Santa Monica.

Barbara was born and raised in Rio de Janeiro, Brazil and now lives in Connecticut with her husband and two boys ages 7 and 9.

LINKS & RESOURCES

- Visit BNOW’s website

- Find BNOW on LinkedIn

- Find Barbara on LinkedIn

- Get Barbara’s bonus for W2E listeners here!

653: THIS muscle separates SUCCESSFUL people from UNSUCCESSFUL (and unhappy!) ones...

Brian Lofrumento — Sun, 20 Aug 2023 03:30:00 -0400

In today's episode we'll talk about a practice that will improve your belief, your confidence, and your performance as you move forward in your business and in your life.

652: ACTION SATURDAY (setup your email signature!)

Brian Lofrumento — Sat, 19 Aug 2023 03:30:00 -0400

This is a VERY often overlooked piece of high-visibility real estate, so in today's episode we're talking about the importance of setting up your email signature AND some tools that can make your life easier (and your signature more professional!).

651: From idea to innovation to INVENTION and launching w/ Aimee Roberson

Brian Lofrumento — Fri, 18 Aug 2023 03:30:00 -0400

In today's episode, we're joined by a special guest, the talented inventor and entrepreneur, Aimee Roberson. Aimee has an incredible journey to share with us, from her background in media relations to becoming an empty-nester and eventually diving headfirst into the world of entrepreneurship. She invented a groundbreaking product called DryMeister, a drying tool for those hard-to-reach containers we all struggle with. We dive into Aimee's journey of bringing her product to market, from patenting to finding the right manufacturer, and facing the countless challenges and successes along the way. Stay tuned as Aimee shares her insights on the importance of iterative processes, drawing inspiration from other industries, and navigating the complex world of Amazon.

ABOUT AIMEE

Aimee Roberson graduated from the University of Southern California and worked in media relations in the motorcycle industry before becoming a full-time, stay-at-home mom. 22 years later, when her youngest went away to college and she and her husband were empty nesters, they decided not to make any big life changes for a year. But 5 months later, Covid hit. And it was then that she started her journey to become a business owner and entrepreneur.

Aimee invented, patented, and brought to market a product called DryMeister under her company, Meister Solutions. DryMeister is a drying tool that dries the inside of containers that you can’t reach inside to dry - things like reusable water bottles, wine glasses, carafes, baby bottles, hydration packs, vases, etc. Just about anyone can benefit from using DryMeister.

LINKS & RESOURCES

- Visit Aimee’s business website

- Find DryMeister on Amazon

- Find Aimee on LinkedIn

650: Redefining the rules to see opportunity EVERYWHERE w/ Linette Montae

Brian Lofrumento — Wed, 16 Aug 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes special guest Linette Montae, an integrator and visionary with a unique perspective on business strategy and mindset. Linette shares her insights on being a "100 percent unicorn" and harnessing the power of both sides of the brain. She discusses the importance of authenticity and challenging societal norms to discover one's true desires and passions. Linette also dives into the topic of visibility and offers alternative methods to gain traction beyond just social media. Plus, she touches on the significance of pricing, self-worth, and breaking free from societal expectations.

ABOUT LINETTE

Linette Montae is the best Trusted Strategic Confidante in the world for top-tier women leaders to elevate your visibility, increase your profitability, and LIVE the legacy you want to leave™. With over 30 years of experience in profit & performance consulting and 4 advanced degrees, Linette Montae specializes in creating bespoke strategies that maximize brand differentiation, drive repeat revenue growth, and shed the traditional “masculine rules” of success.

What sets Profitable Empires™ apart is Linette Montae’s proprietary framework that empowers feminine leadership energy, exemplifies luxury customer experience, and ensures continuous marketplace visibility. Linette Montae leverages these pillars to elevate the influence and impact of top-tier female Founders, Executives, and Trailblazers. When not hosting exclusive Legacy Influencer® events for high-level women, Linette Montae can be found making a difference in the lives of teen girls. Through philanthropic initiatives, she provides them with the knowledge, tools, and opportunities to grow beyond their circumstances and rise as happy, healthy leaders.

LINKS & RESOURCES

649: Following your heart and stepping into your entrepreneurial spirit w/ Max Martinez

Brian Lofrumento — Mon, 14 Aug 2023 03:30:00 -0400

In today’s episode of The Wantrepreneur to Entrepreneur Podcast, we are joined by the amazing Max Martinez. Max is not your average entrepreneur. From breaking records on the football field and starting successful companies, to designing professional soccer jerseys and running for mayor, Max has done it all. In this episode, Max shares his unique and powerful advice for aspiring entrepreneurs. He emphasizes the importance of jotting down ideas and nurturing them over time, comparing it to planting and growing a tree. Max's transparent journey and determination to keep taking steps forward, even without a clear path, is truly inspiring. Whether it's the hours put in, the mindset challenges faced, or the obstacles overcome, Max reminds us that entrepreneurs deserve credit for their hard work. Join us as we dive deep into Max's entrepreneurial journey and learn from his invaluable insights.

ABOUT MAX

Max Martínez is an entrepreneur, activist, producer, strategist, athlete, and creator from Miami, FL. After breaking Michael Vick’s Nike SPARQ Combine record as a 16-year-old, he was recruited to play football at Cornell University, where he played cornerback, running back, and kick returner for 4 seasons. Not just an athlete, he started and sold his first company, a pickup and delivery laundry service, and discovered his passion for entrepreneurship and risks. After graduating with a BA in Government from Cornell’s College of Arts & Sciences in 2013, Max moved to San Francisco, where he co-founded a FinLit startup called Phroogal.

After a brief stint at Instagram, he moved to New York City to become Managing Director of Venture Capital and Business Development at a private equity firm. He then moved to Madrid, where he began his independently-operated agency working cross-functionally with clients across industries. He built the ‘Miami Legacy’ MLS team brand concept for David Beckham’s franchise and was endorsed by AS.com & The Miami New Times in 2016.

At just 29, Max made history by submitting his paperwork to become the first candidate in the 2021 Miami Mayoral Election and challenge the incumbent. Inspired to create tangible change in his hometown, he ran on a platform of fighting to protect the City of Miami’s most vulnerable residents from the immediate effects of climate gentrification & solving Miami’s longest-running issue, traffic. The only challenger to secure a double-digit percentage of the vote, outpacing all the other challengers combined, Max finished a clear runner-up for Mayor of the City of Miami in November 2021.

LINKS & RESOURCES

- Visit Max’s website

- Find Max on Instagram

- Find Max on LinkedIn

648: THE HARD STUFF.

Brian Lofrumento — Sun, 13 Aug 2023 03:30:00 -0400

In today's episode we'll talk about the importance of doing the hard stuff, whether in life or in business.

647: ACTION SATURDAY (time to treat it like a business!)

Brian Lofrumento — Sat, 12 Aug 2023 03:30:00 -0400

In today's episode we'll talk about the importance of sitting down with the INTENTION and ANALYSIS of treating your business like a REAL BUSINESS!

646: Copywriting the HUMAN way for MORE than 1% conversions w/ Jenni McKinnon

Brian Lofrumento — Fri, 11 Aug 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews guest Jenni McKinnon, the founder and CEO of WP Pros(e). Jenny shares her insights on writing for the web, the importance of empathy in sales and marketing, and the power of adopting a conversational tone with customers. They discuss the mindset shift needed to write copy from the customer's perspective, as well as the technical aspects of web development and writing. Together, they emphasize the importance of authenticity and human connection in business. Tune in to gain actionable advice and discover new approaches to growing your business.

ABOUT JENNI

For over 20 years, Jenni McKinnon has been in a whirlwind of writing as a technical copywriter, digital marketer, and web developer. She brings her passion, personality, precision, and panache for words to her work as the founder and CEO of WP Pros(e), a technical copywriting and digital marketing company for web technology. When she’s out of the office, she’s passionately contributing to the open-source WordPress project, and she’s also the Marketing Lead and Media Partners Liaison for BigOrangeHeart.org, a charity that supports the mental wellness of remote and distributed workers.

LINKS & RESOURCES

Visit WP Pros(e)’s Website
Find Jenni on LinkedIn

645: The power of INTENTIONAL and MEASURABLE marketing (rather than hope!) w/ Alejandro Aguilar

Brian Lofrumento — Wed, 09 Aug 2023 03:30:00 -0400

In today's episode, host Brian Lofrumento sits down with special guest Alejandro Aguilar, founder of RestoStrategy and an expert in marketing for the restaurant industry. Alejandro brings a wealth of experience and knowledge to the table, with almost 30 years in the industry and a passion for helping restaurants thrive. Together, they delve into the world of entrepreneurship and discuss the importance of intentional and ROI-driven marketing strategies. Get ready to discover the secrets behind effective marketing in the restaurant industry and how it can make all the difference in your business' success. So grab your headphones, tune in, and let's jump right into the insightful conversation with Alejandro Aguilar.

ABOUT ALEJANDRO

At only 44 years old, Alejandro Aguilar has been working for nearly 30 years. However, nothing has impacted his career more than his time at McDonald's where he started working in a single location and went up to manage financial planning for over 200 stores in 4 countries.

Despite having switched industries that range from logistics to telecommunications and non-profits, Alejandro has always had restaurants in a special place in his heart.

In 2008 he became part-owner of a Sushi Bar in Caracas-Venezuela, that doubled down as a Discoteque at night. This experience, full of unbelievable stories, showed him the reality of being an owner without the resources of a giant corporation and where every penny matters.

In 2016 he was selected to become a Checker's franchisee in Miami.

So, it's fair to say Alejandro knows how restaurants work. With his financial background, and operational experience combined with the marketing and technology knowledge built over the years, Alejandro is a power force for the restaurant industry and he's determined to change it forever with RestoStrategy.

LINKS & RESOURCES

644: UNLEASHING your message across multiple channels w/ Gina Arcediano

Brian Lofrumento — Mon, 07 Aug 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Gina Arcediano, the founder and CEO of Unleash Advertising & Advocacy. With over 25 years of experience in media business development and marketing, Gina is an expert at helping people unleash their messages. Brian and Gina delve into the importance of community engagement in today's digital world and how businesses can align with nonprofits for mutual benefit. They also discuss the significance of transparency, building trust through relatable experiences, and advocating for oneself and one's brand. Additionally, the episode focuses on the value of consistent branding, frequency of exposure in marketing efforts, and the importance of trust across different mediums. Gina shares actionable steps for listeners to start unleashing their message through PR, social media, and storytelling.

ABOUT GINA

Gina Arcediano is an accomplished Television Journalist, Investigative Producer, Business Marketing Executive & the Founder & CEO of Unleashed Advertising & Advocacy, with 25 years of media, business development & marketing experience at ABC, CBS, FOX, and NBC affiliates as well as creating high-impact campaigns airing on the HGTV, Food Network, Fox News, CNN and more.

Gina is a media industry veteran, who knows what it takes to stand out, cut through the marketing clutter, and deliver results using the power of media, advertising, marketing, and public relations.

LINKS & RESOURCES

Visit Unleashed Advertising & Advocacy’s Website
Follow Unleashed Advertising & Advocacy on Instagram
Follow Unleashed Advertising & Advocacy on Facebook
Find Gina on LinkedIn

643: We NEED to be losing MORE for FUTURE winning opportunities!

Brian Lofrumento — Sun, 06 Aug 2023 03:30:00 -0400

In today's episode we'll talk about the game of life and entrepreneurship and how wins and losses can't be measured by the same magnitude. We'll be discussing an inspirational post found on Reddit by the user u/WoOoOoOoShHhHh. Find the original post here within r/GetMotivated.

642: ACTION SATURDAY (go phone free!)

Brian Lofrumento — Sat, 05 Aug 2023 03:30:00 -0400

In today's episode we'll talk about the powers and benefits of leaving your phone at home for a half day or even a full day and how that can unlock new levels of performance in your life and entrepreneurial journey.

641: Finding CALM within the CHAOS and clutter w/ Stephanie Shalofsky

Brian Lofrumento — Fri, 04 Aug 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by guest Stephanie Shalofsky, founder of The Organizing Zone, to discuss effective organization and its importance in achieving personal and professional goals. Drawing on her 15 years of experience, Stephanie emphasizes understanding client challenges and developing appropriate systems for workflow management. She shares about virtual organizing sessions using Zoom, where clients are coached on decision-making and clutter reduction. A particular focus of this episode is managing digital clutter, such as messy desktops or overflowing inboxes, with Stephanie advising against using inboxes as a to-do list. She also stresses the value of task recognition, deadline assignment, breaking tasks into manageable portions, and time-blocking, and highlighted the time-saving benefits and the resulting calmer, more controlled life approach.

ABOUT STEPHANIE

Stephanie Shalofsky founded The Organizing Zone 15 years ago and provides organizing and productivity services to small companies and individuals. Utilizing her exceptional organizing skills as a foundation, Stephanie embarked on various careers, capitalizing on her ability to create positive change and attain her desired outcomes. However, it wasn't until she made the decision to strike out on her own that Stephanie truly found her calling. Recognizing her passion for helping others achieve greater organization and control in both their personal and professional lives, she launched her own business. She is also a member of NAPO (National Association of Productivity and Organizing Professionals) where she served in the NYC chapter.

LINKS & RESOURCES

Visit The Organizing Zone’s Website
Subscribe to The Organizing Zone’s YouTube Channel
Find Stephanie on LinkedIn

640: Starting an Amazon FBA business in 2023 and beyond w/ Jon Stojan

Brian Lofrumento — Wed, 02 Aug 2023 03:30:00 -0400

On the latest episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento and founder of First North Marketing, Jon Stojan, discuss strategies for successful selling on Amazon. The conversation underscores the importance of a strong product, managing reviews, and prioritizing sales velocity over immediate profits. Emphasizing the value of Amazon's pay-per-click platform, Jon shares strategies such as using inserts for review generation, optimizing Amazon SEO, and leveraging high-quality images and videos. The efficiency of AI in analyzing reviews and the reliability of Amazon's logistics network were also part of the conversation. Jon shares his experience building a successful business on Amazon amidst its increasing competitiveness. Jon also shares some real life secrets and tips about the influence of paid advertising on organic sales and underscores the importance of brand building and perseverance for achieving success on Amazon.

ABOUT JON

Jon Stojan is a driven and resilient individual who began his journey as a means to pay for college through the ROTC program. His entry into the military coincided with the tragic events of 9/11, which deeply impacted him and made him realize the importance of serving his country in such a tumultuous time. After graduating, Jon dedicated four years to active duty and has since remained active in the reserves for 13 years. This experience honed his skills in data analysis and problem-solving.

Taking the leap towards entrepreneurship, Jon focused on building a successful business on Amazon. The platform provided him with the flexibility to work during his free time, allowing him to balance his military commitments and pursue his entrepreneurial dreams. Today, he helps other brands win on Amazon as the founder of his premier agency First North Marketing.

LINKS & RESOURCES

639: Social media success the SIMPLE (and social) way w/ Emma Wihtol

Brian Lofrumento — Mon, 31 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Emma Wihtol, the founder of Frame Marketing, for a conversation about social media growth. Emma shares her expertise in various marketing aspects, including social media, audience growth, content that converts, and influencer outreach. In this conversation we tackle the challenge of attracting new audiences and underscore the value of human connection, even in business-to-business relationships.

ABOUT EMMA

Emma Wihtol is the founder of Frame Marketing, where she is responsible for creating content and managing various client social media accounts. Prior to her current role, Emma worked as a digital marketing intern for Sky Society, demonstrating her versatility by engaging in tasks such as writing SEO optimized blog posts and overseeing influencer campaigns. When not occupied with work, Emma enjoys spending time in the mountains or planning her next travel adventure.

Emma completed her academic journey at Oregon State University, earning a double degree in marketing with an emphasis in digital communications and sustainability. Throughout her educational tenure, Emma has exhibited a strong drive, consistently seeking out new opportunities for learning and personal growth. Notably, during her time in college, Emma undertook internships at Soapbox, Ten Rivers Food Web (where she focused on sustainability and analytics), and Intel (in the finance department), all of which played pivotal roles in her ongoing learning and professional development.

LINKS & RESOURCES

638: NOTHING IS WORKING!

Brian Lofrumento — Sun, 30 Jul 2023 03:30:00 -0400

In today's episode we're going to be addressing that nagging feeling that ALL entrepreneurs experience from time to time when it feels like nothing is working.

637: ACTION SATURDAY (identify the domino... and then STICK TO IT!)

Brian Lofrumento — Sat, 29 Jul 2023 03:30:00 -0400

In today's episode I'll share with you my good friend Marc Zimmermann's favorite piece of advice: make an appointment with yourself! We'll talk about identifying your domino task and the actions that go along with it, and then the importance of putting it in your calendar so that it gets done this week and you have some big wins and forward progress and momentum seven days from now!

636: Picking the right TALENT and building the right TEAM w/ Kelly Gust

Brian Lofrumento — Fri, 28 Jul 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento interviews Kelly Gust, the founder and CEO of HR Full Circle. Kelly shares her expertise on various topics such as hiring, employee engagement, team dynamics, and career growth. She emphasizes tailoring strategies to different personality types and taking the time to understand their preferences and behaviors. Kelly advocates for engaging job advertisements and treating employees as humans during the onboarding process. The conversation also covers organizational culture, understanding team dynamics, and using tools like the predictive index to identify communication styles. Overall, this episode provides valuable insights and practical advice for optimizing talent and cultivating a thriving workplace.

ABOUT KELLY

Kelly Gust is the founder and CEO of HR Full Circle, a talent optimization and HR consulting firm, providing expertise to organizations of all sizes and stages. Kelly helps businesses hire, inspire and engage teams to perform. She builds platforms for change, opens doors to help people reach their potential, and clears the fog that lies between strategy and execution. Kelly has held leadership roles in employee selection, leadership assessment, organization development, learning and change management in organizations from 10 to 100,000 employees.

Kelly holds a bachelor's degree from the University of Minnesota and a master's degree in industrial-organizational psychology from California State University. She serves as the HR Expert-in-Residence for University of Illinois Research Park, an Expert Advisor for Innovate Springfield, and writes a monthly column for the Springfield Business Journal. She serves on the board of Habitat for Humanity of Sangamon County and is the 2022 Past President for the Women Entrepreneurs of Central Illinois. When not working to build high-performing organizations, she enjoys spending time with her two “tweenage” boys, cooking healthy food that they refuse to eat as well as running, landscaping, and spending time at the lake.

LINKS & RESOURCES

635: A PERSONAL brand in a digital world beyond JUST your business w/ Shelly Peterson

Brian Lofrumento — Wed, 26 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Shelly Peterson, founder and CEO of Promoting Me LLC. Shelly is a personal branding expert and shares her insights on standing out in any industry. They discuss the importance of personal branding and how it can transcend individual businesses and last a lifetime. Shelly also talks about the significance of incorporating personal stories into your brand and the need to overcome negative self-talk and fears of failure when stepping into leadership roles. They also discuss effective networking, using digital business cards, and adapting to current trends in the business world. Lastly, Shelly emphasizes the importance of maintaining a personal brand and staying curious to stay ahead of the game.

ABOUT SHELLY

Shelly is the founder and CEO of Promoting Me, LLC. She is passionate about everything business and enjoys working with companies and individuals to help them succeed. Shelly was recognized by LA Weekly as one of the 10 personal branding experts to follow in 2023.

She focuses on leadership and mentoring, allowing companies and individuals to grow and improve their business skills, and find "younique" ways to turn ideas into action and optimize success. Shelly is a well-known and highly acclaimed business executive specializing in personal branding and business strategy. A strategy built around the marketplace trends, business development, reputation, staffing, operations financials, KPIs, communication, and community. Shelly’s passion for business, entrepreneurship, and people is her motivator.

She started Promoting Me in 2020 because of her passion for helping people become brands and make a name for themselves. Shelly is a high-energy, results-oriented professional who can easily make things happen by turning thoughts into action. She is energized by making things better. As a natural networker, she brings energy and a comprehensive approach to business development and is a strong developer of people. She leads change by defining a clear vision with her engaging and energizing personality. She can connect with many people within an organization, from executive level to intern level.

Shelly is a third-generation construction professional who has been in the construction industry for nearly 27 years. She sold and completed over 115 major projects and hundreds of small projects totaling over $3.5B, mentored more than 2,500 employees in the market sectors of commercial, entertainment and art, education, government, healthcare, hotel and condos, student housing, industrial, pulp and paper, mining, oil & gas and manufacturing in the geographies of California, Florida, Georgia, Minnesota, Maine, Las Vegas, Wisconsin, Iowa, Michigan, North Dakota, Washington DC. Shelly served on the executive team for one of ENR’s top 100 construction management companies in the United States.

LINKS & RESOURCES

634: IMMERSION and flow state to build your unique brand (in ONE week!) w/ Callie Kerbo

Brian Lofrumento — Mon, 24 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento sits down with Callie Kerbo, founder of Honeycomb, who developed a unique approach called "Brand in a Week." Callie shares her process for achieving a flow state while working and how it helps minimize resistance in her work. The conversation also dives into the importance of finding your unique style and values-aligned team, as well as the benefits of failure and giving room for growth. Listeners will gain key takeaways on branding and productivity, as well as insights into the mindset of a successful entrepreneur.

ABOUT CALLIE

Callie Kerbo is a brand and digital marketing strategist who believes that brands should be as strategic as they are beautiful. Callie is the founder and CEO of Honeycomb. She believes that every business not only deserves top-notch branding, but a creative partner to walk alongside them. With nearly a decade of experience in marketing, Callie combines field-tested strategies with innovative approaches to create timeless brands that break through the noise.

She also serves as the creative director and senior marketing consultant for Blue Sky Partners, where she focuses on developing and executing high-level, innovative marketing strategies for BSP clients and oversees the firm’s social presence.

She currently lives in Huntsville, Alabama with her partner Chris. Together they run, Mable and Jack Farmstead, a regenerative project on Callie's family farm.

LINKS & RESOURCES

633: THIS IS UNCOMFORTABLE.

Brian Lofrumento — Sun, 23 Jul 2023 03:30:00 -0400

In today's episode we're going to get realllllly deep and personal about confronting the things that we need to uncomfortably question, analyze, and change in order to start changing our lives, our businesses, our relationships, our finances, our health, and our results.

632: ACTION SATURDAY (tell people what you do!)

Brian Lofrumento — Sat, 22 Jul 2023 03:30:00 -0400

This is a SUPER simple action that you CAN and SHOULD take TODAY to have more conversations, generate more opportunities, and be of service to more people!

631: How small businesses can have an entire IT team supporting their growth w/ David Walsh

Brian Lofrumento — Fri, 21 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with accomplished IT professional David Walsh to talk about his journey in the tech sector and his company, VendorITOps. David emphasizes the importance of efficient technology for small to medium-sized businesses and startups, and shares his company's goal of helping businesses understand their tech problems and feel the benefits of an outsourced IT support team. The conversation focuses on workflow improvements and how it benefits the customer experience and can streamline operations and processes for business growth.

ABOUT DAVID

David Walsh is an accomplished IT professional with a fascinating journey that spans over a decade of diverse experiences within the technology sector. David holds a Bachelor of Arts in Social Sciences with a concentration in Politics from New York University and an Associate of Arts degree in Digital Communications & Media from Palm Beach State College. His unique blend of expertise in technology and communication makes him stand out in the field.

Recognizing the challenges that small to medium-sized businesses and startups face in navigating the complex IT landscape, especially those with limited IT resources or no IT teams at all, David founded VendorITOps. VendorITOps is a progressive B2B tech firm focused on modernizing IT connections and simplifying partner engagement. Their solution helps companies find the perfect partner to address their IT needs, manage SLA expectations, and provide workflow and pricing insights.

To support these organizations in overcoming hurdles, VendorITOps offers a Complimentary IT Strategy Session, absolutely free of charge. In this session, they discuss specific needs and help businesses uncover the most appropriate IT solutions to improve overall efficiency and performance. This service is genuinely aimed at helping businesses and determining if VendorITOps' services could benefit their organization.

VendorITOps enhances productivity and efficiency using advanced technologies like cloud computing, cybersecurity, network infrastructure, unified communications, and all SaaS products. In collaboration with other tech vendors and providers, they deliver integrated solutions that reduce discovery, ensure seamless integration, and cater to unique needs and challenges. They can also assist in securing funding for projects through banking partners, simplifying procurement and project management processes and providing ongoing support throughout the implementation and management of IT services.

LINKS & RESOURCES

Book a call with David on the VendorITOps website
Find David on LinkedIn!

630: Crafting brand-defining PEAKS to create a customer experience (and loyalty!) w/ Matt Egol

Brian Lofrumento — Wed, 19 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and experience design. Matt is a recognized thought leader in the experience management space with over 25 years of consulting experience. The discussion focuses on the importance of customer experience (CX) in businesses, from designing peaks in the experience to aligning campaigns with deep metaphors to resonate with customers. The episode also covers the evolving practice of experience management and how small businesses can improve their customer experience with the help of tools like website design, email marketing, training, and a network of partners. The key takeaway is that positive experiences create brand loyalty, driven largely by unconscious habits and emotions, and businesses should prioritize customer experience to achieve their objectives.

ABOUT MATT

Matt Egol is a recognized thought leader in the experience management space. After more than 25 years of consulting experience at companies like Booz & Company and PwC, Matt launched JourneySpark Consulting to work with clients in more flexible and effective ways to help them meet their objectives. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. His clients have included F1000 companies, private equity portfolio companies, and other high-growth companies.

LINKS & RESOURCES

629: Being an ENTREPRENEUR vs being a CEO w/ Carl J Cox

Brian Lofrumento — Mon, 17 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Carl J Cox, CEO and founder of 40 Strategy, to discuss the difference between being an entrepreneur and being a CEO. They dive into the importance of strategic planning and having a well-defined goal, as well as the need for adaptability when unexpected situations arise. They touch upon the issue of New Year's resolutions and how to avoid failure by having a destination mindset and working on goals incrementally. Carl shares his personal experience of starting a new business during COVID-19 and emphasizes the importance of focusing on creating real value in the world. Listeners can also learn more about Carl's CAPTAIN framework for strategic planning and business growth by visiting 40strategy.com.

ABOUT CARL

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. He is the host of the Measure Success Podcast, where he talks with top leaders about effective strategies that inspire success in business as well as their personal life. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy.

Carl serves on multiple boards and 40 Strategy donates 10% of their client net revenues towards charitable organizations. He is a certified Gallup Coach for CliftonStrengths. Early in his career, He was a CPA, earned at PricewaterhouseCoopers.

Carl has been married for over 25 years and they have four children. He coached youth football, basketball, and baseball for a combined 25 seasons. Carl enjoys playing golf and is currently training for the Boston Marathon. He resides in Northwest Oregon.

LINKS & RESOURCES

Visit 40 Strategy's website
Tune in to the Measure Success Podcast
Pick up a copy of "Lost at CEO" on Amazon

628: Abraham Lincoln's wisdom for us about getting what we want!

Brian Lofrumento — Sun, 16 Jul 2023 03:30:00 -0400

In today's episode we'll talk about Abraham Lincoln's powerful quote: “You can have anything you want if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.”

Shout out to my 5-year-old niece and nephew (Savannah and Landon) for the intro to today's episode!

627: ACTION SATURDAY (systematize to fuel future GROWTH!)

Brian Lofrumento — Sat, 15 Jul 2023 03:30:00 -0400

In today's episode we'll talk about how developing SOPs and documentation can free up your time and fuel your growth both now and into the future.

626: The art of tidying up in BUSINESS and LIFE w/ Monica Hyde

Brian Lofrumento — Fri, 14 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, professional organizer Monica Hyde joins host Brian Lofrumento to discuss the benefits of a minimalist lifestyle and intentional organization. They touch on popular approaches such as Marie Kondo's method and highlight the importance of digitization for preserving memories. The episode also covers the use of technology in organizing spaces and why transitioning to a digital format is crucial. The takeaway from this episode is that consistent tidying habits and awareness can improve mood, productivity in personal and business life, and preserve memories for future generations.

ABOUT MONICA

Monica Hyde is a huge proponent to keeping a tidy lifestyle to maintain a positive atmosphere and energy throughout each and every day.

She has been organizing her lifestyle since a young age, and loves to get others enthusiastic about cleaning, condensing, and organizing belongings. Monica holds a Master of Arts in Museum Studies from Syracuse University, where she concentrated on digitization processes and collection management.

Aside from being a professional organizer, Monica is a museum and library advocate, conservationist, photographer, interior designer, bookworm, gamer, and tea/coffee enthusiast.

ABOUT TIDY ARCHIVAL

Tidy Archival is a professional organizing company that offers a unique blend of organization and coaching techniques for individuals seeking to organize, design, and digitize their spaces. With a focus on both home and work environments, Tidy Archival provides comprehensive in-person organization sessions to assist clients in optimizing their living and business areas.

Drawing upon a rich background in libraries and museums, Tidy Archival is proud to offer exceptional digitization services, transforming physical materials into digital formats. Equipped with cutting-edge technology, including high-quality scanners for documents, photos, slides, film, books, and various other items, the company ensures the preservation and accessibility of valuable content.

At Tidy Archival, the team is dedicated to helping individuals regain control over their surroundings, providing expert guidance and practical solutions tailored to each client's specific needs. With a commitment to professionalism and a passion for organization, Tidy Archival strives to simplify and enhance the lives of its customers through efficient and personalized organizing services.

LINKS & RESOURCES

625: Growing ORGANICALLY and with the power of AI and marketing tech w/ James Maxwell

Brian Lofrumento — Wed, 12 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews James Maxwell, the CEO of The Social Seeds, a full-stack marketing agency that focuses on organic sustainable growth through social media marketing. They discuss the importance of having a goal and plan in place, using reverse engineering to break down steps and prioritize tasks, and finding a good balance between budget, time, and goals for sustainable growth. The guest shares his background as an entrepreneur and how he uses his passion for technology and tools to help businesses get a following. They also emphasize the importance of being specific to the service area and being responsive to clients. Join the conversation about understanding the goals and trajectory of your business to achieve success.

ABOUT JAMES

James Maxwell is the owner and CEO of The Social Seeds marketing company, a new up and coming marketing company focused around organic sustainable growth through social media marketing to support and help businesses grow in the digital age. Using cutting edge tools from AI to all in one management software they keep you and your business up to date with a digital landscape that is always growing and changing.

LINKS & RESOURCES

Visit The Social Seeds' website
Find James on LinkedIn

624: IMPROV's secrets for creativity in business, leadership, and more w/ Kristen Brun

Brian Lofrumento — Mon, 10 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Kristen Brun, an executive leadership coach with 15 years of experience in advertising tech and marketing. Kristen's unique approach combines business and leadership frameworks with principles from improv theater to help her clients accelerate their impact. They discuss the impact of improv on personal growth, team dynamics, and business trajectories, as well as the importance of self-grace, failure, and creating a safe space for failure to happen. The episode also features practical tips for incorporating mindfulness into daily life and workflows, as well as a creativity exercise called "What's Under Your Chair". Stay tuned to receive actionable takeaways for entrepreneurs and business leaders.

ABOUT KRISTEN

Kristen Brun is an executive and leadership coach and corporate facilitator who previously spent 15 years leading teams in advertising tech and marketing at companies ranging from early-stage startup to Fortune 100. Today she helps technology leaders advance their careers, make better decisions, execute change effectively, develop innovative solutions and successfully engage their teams.

She is an ICF-credentialed coach (considered the gold standard) and has a Master’s degree in Management, Strategy and Leadership from Michigan State University. Her unique approach combines evidence-based business and leadership frameworks with principles and skills from improvisational theatre in order to help her clients accelerate their impact.

LINKS & RESOURCES

Emboldify's website
Find Kristen on LinkedIn
Get your hands on Kristen's FREE guide to Becoming an Adlib Leader

623: Why success is ELUSIVE (but seems so easy for others)

Brian Lofrumento — Sun, 09 Jul 2023 03:30:00 -0400

In today's episode we'll talk about why it seems like everyone else find success to come with such ease and how we can learn from their stories and strategies to write our own success path.

622: ACTION SATURDAY w/ Pearl Michalson (START WITH THE END IN MIND!)

Brian Lofrumento — Sat, 08 Jul 2023 03:30:00 -0400

Pearl Michalson a military veteran with over 20 years of combined career experience helping people use their voice in complex situations and advising team leaders on how to support those voices. It's about more than that for her. As someone who is solutions oriented she has a B.A. in Organizational Communication and a Master's in Organizational Leadership with a strong emphasis on servant leadership. She was in the PBS documentary the last artifact, and once advised the previous Mayor of the City of Bozeman to remember why he became Mayor in the first place: to serve the people during a particularly arduous time.

Pearl's company, Thanks Imaging, is a people-centric company specializing in conflict resolution and media. They believe that being heard means being seen. They focus on supporting students, women, diverse generations, and underrepresented groups who often feel the pressure to conform in order to be acknowledged. Thanks Imaging recognizes the emotional toll of this dynamic and aims to create a supportive environment. They value the importance of understanding individuals, building meaningful connections, and finding balance. Their goal is to provide a space where authenticity and professionalism coexist, ensuring everyone is genuinely seen, heard, and valued.

Catch Pearl's full interview on The Wantrepreneur to Entrepreneur Podcast in Episode 620.

621: Attracting the right people to your business AND having a 100 year plan w/ Thomas Chappell

Brian Lofrumento — Fri, 07 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento brings on President of Breakthrough Strategies Group, Thomas Chappell, to discuss everything from identifying growth opportunities to attracting the right audience. In this episode, listeners will learn about the importance of having valuable bait, understanding revenue concentration, practicing leadership, and becoming a futurist. The podcast will also cover fresh insights from Thomas that listeners may not be able to see with their own eyes. So whether you're an entrepreneur looking to narrow down your niche or a business leader trying to reimagine organizational possibilities, this episode has something for you.

ABOUT THOMAS

Thomas Chappell began his career as a child actor, touring with a regional act. This experience sparked his interest in business, as he learned about contracts and the importance of fine print. By age seventeen, he had become savvy in contract negotiations. After serving in the military, he traveled the world and visited various businesses. He found that businesses, whether small or large, all need a pipeline, revenue, access to workers, and an understanding of financial metrics. This applies even to government organizations. Chappell has since used his knowledge to help businesses better understand these important aspects of finance and operations.

LINKS & RESOURCES

Breakthrough Strategies Group's website
Find Thomas on LinkedIn!
Get your hands on Thomas's FREE guide on the "5 Common Fast Growth Traps"

620: Navigating conflict like a leader and being SOLUTIONS-oriented w/ Pearl Michalson

Brian Lofrumento — Wed, 05 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Pearl Michalson, a military veteran and expert in helping individuals find their voice in complex situations. They discuss the importance of unlocking the voices of employees and clients, recognizing body language cues, and considering different perspectives. They also touch on the topics of mental health, conflict resolution, and building common ground to create a positive work environment. Listeners will learn how to address conflicts and speak up effectively, as well as how to believe in themselves and focus on the impact they are making.

ABOUT PEARL

ABOUT THANKS IMAGING

Thanks Imaging is a people-centric company specializing in conflict resolution and media. They believe that being heard means being seen. They focus on supporting students, women, diverse generations, and underrepresented groups who often feel the pressure to conform in order to be acknowledged. Thanks Imaging recognizes the emotional toll of this dynamic and aims to create a supportive environment. They value the importance of understanding individuals, building meaningful connections, and finding balance. Their goal is to provide a space where authenticity and professionalism coexist, ensuring everyone is genuinely seen, heard, and valued.

LINKS & RESOURCES

619: The power of STORIES done the RIGHT way in business (and life!) w/ Hari Kumar

Brian Lofrumento — Mon, 03 Jul 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento speaks with storytelling expert Hari Kumar about using storytelling in marketing. They share personal experiences and insights into the power of relatable storytelling, and give tips on how to build and grow storytelling skills. The episode covers various aspects of storytelling, including finding inspiration, adding detail, and using supporting characters. They also discuss the importance of intentionality and practice in developing a story library and becoming a better storyteller over time. If you're interested in using storytelling to enhance your marketing strategy or become a better communicator, this episode is a must-listen!

ABOUT HARI

Hari's bio kinda has a storyteller's journey. You can think of it as being in three parts: Act 1: Hari the engineer -- 10 years as an engineer, with a master's degree in engineering. Act 2: Hari the academic -- 10 years as a humanities scholar and storyteller, with a master's degree in communication. Then Act 3: Hari the sales storytelling coach -- 5 years in the tech industry, working at MathWorks, Slack, and Salesforce.

Which brings him to 2022 and Act 4, when he makes the jump to entrepreneurship and starts his own consulting company. There were of course many twists and turns in the story, and certainly more will come ahead. His own roots and routes include India, Yemen, and 26 consecutive winters in New England, where he now lives in the Berkshire mountains of Western Massachusetts.

LINKS & RESOURCES

Find Hari's website at StoryCoach.io
Add Hari on Instagram @haritellastory

618: The UNSPOKEN ingredient behind EVERY success (you need this!)

Brian Lofrumento — Sun, 02 Jul 2023 03:30:00 -0400

In today's episode we're going to talk about the ONE ingredient behind every entrepreneurial success story that we NEVER talk about.

617: ACTION SATURDAY w/ Jared Sinclair (4 STEPS TO CLARITY)

Brian Lofrumento — Sat, 01 Jul 2023 03:30:00 -0400

Dr. Jared Sinclair is the Founder and CEO of Sinclair Performance Institute®, where he provides performance improvement, change management, leadership development, and capacity-building solutions for individuals and businesses. Dr. Sinclair is an accomplished scholar-practitioner with over 25 years of experience leading, managing, and directing specialized teams across various industries, and with a Doctorate in Organizational Change and Leadership and an M.B.A. in Financial Management, Dr. Sinclair draws on a depth of knowledge in topics of leadership, change management, finance, performance improvement, and enhancing capacity for growth.

Over the past 7 years, he has brought his coaching, training, and leadership expertise to multiple industries, including the dental industry, successfully coaching and consulting professionals, managers, and executives, helping to bring clarity to chaos, facilitating change initiatives and transitions, and improving organizational performance. Dr. Sinclair is husband to an incredibly talented dentist and father to fun and energetic boys and is resides in San Diego County, CA.

Catch Dr Jared's full interview on the Wantrepreneur to Entrepreneur Podcast in Episode 615.

616: Thinking DIFFERENTLY in a world of tech, AI, software, and bias w/ Duan Uys

Brian Lofrumento — Fri, 30 Jun 2023 03:30:00 -0400

In this episode we're joined by the analytical and brilliant Duan Uys, CEO and founder of Qubix Data Solutions, to talk about the power of data in business decisions and emerging technologies. We'll delve into how data can be used to augment business decisions and the limitations of technology like AI. Our conversation today also touches on the importance of unbiased data and considering context in data analysis. Duan also shares insights on deploying no-code software programs, integrating AI tools like ChatGPT, and creating scalable data solutions for businesses. Plus, Duan shares how Qubix Data Solutions specializes in creating centralized and future-proof data warehousing services, perfect for growing businesses and entrepreneurs.

ABOUT DUAN

Duan Uys, MS, is the CEO and Founder of Qubix Data Solutions. With a strong background in data analysis and software development, Duan embarked on his data journey during his post-graduate career, where he had the opportunity to work with satellite data. He then transitioned into the O&G industry as an analyst, automating various aspects of his job, including custom ETL pipelines, data warehouses, and building software to predict estimated EBITDA from sales. Duan went on to establish the R&D department at his previous company and gained valuable experience in embedded technologies, writing firmware, and collaborating with electronic engineers.

Following the impact of COVID, Duan joined a forward-thinking law firm with tech aspirations and played a pivotal role in developing a powerful SaaS product, architecting their entire backend. Today, he leads Qubix Data Solutions in providing high-quality, scalable data solutions to the market. Holding a Master of Science in Geophysics, Duan has a keen interest in emerging technologies, such as AI tools and quantum computing, and how they can fit into his tech stack.

Duan believes in the interconnectedness of the world, embracing the power of pattern recognition to understand the underlying connections among various topics, technologies, and ideas. This unique mindset enables him to strip away complexities and uncover the essence of what makes each technology or concept unique, ultimately giving him a more profound insight into the world.

LINKS & RESOURCES

615: A FRAMEWORK to increase your capacity for GROWTH w/ Dr. Jared Sinclair

Brian Lofrumento — Wed, 28 Jun 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews Dr. Jared Sinclair, founder of Sinclair Performance Institute. Jared shares his expertise on improving performance within businesses, including developing systems, building capacity, and implementing metrics to track progress. We explore the importance of accountability and assessing areas of deficiency in order to reach goals. Jared also discusses his experience working with nonprofit organizations and how he has applied successful concepts to dental practices through Performance DDS. Tune in to gain insights into optimizing your business performance and capacity for growth.

ABOUT JARED

LINKS & RESOURCES

614: A STRATEGIC content calendar and marketing presence w/ Alma Pantaloukas

Brian Lofrumento — Mon, 26 Jun 2023 03:30:00 -0400

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identifying your audience, and using research tools like Answer the Public and Amazon reviews. Alma also emphasizes the importance of having a website and building an email list to maintain a relationship with customers. Additionally, she shares her advice on how to prioritize social media platforms, how to reach potential customers organically, and how to create an effective content marketing process with a simplified 4 to 5 step approach. This episode is a must-listen for any small business owner looking to improve their content strategy and attract customers.

ABOUT ALMA

With over 10 years of experience in the digital media industry, Alma Pantaloukas has helped major brands transform their social media and digital footprint, like LaCroix Sparkling Water, CELSIUS Energy Drinks and she now focuses on startups in health and wellness space. What started as a side hustle, but more of a service to small businesses in the last year or so, has turned into a dream business for Alma - serving as many SMBs as possible.

Her company, Ritual Thrive, specializes in crafting content strategies and building marketing calendars for brands, together with providing social media & influencer management services. Their expertise lies in taking a holistic approach, ensuring that they create comprehensive and impactful strategies across multiple channels. By leveraging their services, their clients thrive with a robust and well-planned digital presence.

LINKS & RESOURCES

Ritual Thrive's website
Find Alma on LinkedIn
BONUS: Download the Social Media Content Planner & Calendar that Alma put together for you!

613: The #1 question to ask yourself TODAY.

Brian Lofrumento — Sun, 25 Jun 2023 03:30:00 -0400

In today's episode I'll share with you the SINGLE most important question that I ask myself at the end of every week, month, quarter, and year to ensure that I move forward in the direction of my goals.

612: ACTION SATURDAY w/ Liz Lilly (3 STEPS TO BEAT PERFECTIONISM!)

Brian Lofrumento — Sat, 24 Jun 2023 03:30:00 -0400

ABOUT LIZ

Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily.

With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand.

Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help turn strategies into strong messaging. But, she’s more than good. She makes the hardest parts of brand work feel fun and easy. She turns complicated concepts into sophisticated, simple, clear content.

Plus, Liz has lived far and wide. She grew up in Germany, then Minnesota, then several parts of Colorado, then Florida, and now, the Northeast in Vermont. What’s more? She’s been a 9-handicap golfer, professional snowboard instructor, soccer captain, basketball captain, 1st string violinist....she loves teams, games, and more.

ABOUT LILLY VIEW

Lilly View Brand Consulting elevates brands. They help their clients define their position and execute messaging that their customers and consumers find meaningful. Lilly View cares deeply about how brands come to life — beyond ad clicks. What you say needs to benefit your buyers. Why you’re here needs to inspire you every day. In other words, positions matter!

Ultimately, they help clients value strategic thinking, and they elevate businesses' presence. Their approach means they work together with clients to make helpful tools, execution plans, digital campaigns, and more.

Lilly View's typical clients lead early-stage businesses or marketing agencies with large clients across sports, travel, entertainment, real estate, e-commerce, and more.

LINKS & RESOURCES

611: Breaking the rules with a blueprint to MASSIVE success and crazy ideas w/ Greg Reitman

Brian Lofrumento — Fri, 23 Jun 2023 03:30:00 -0400

In today's episode we sit down with the incredibly talented Greg Reitman, CEO of the Icon Agency, a full-service agency for online coaches and entrepreneurs. Greg shares how he and his wife started the agency in 2020 to help new coaches build an online business by offering a six-month sprint program with intensive sessions, business blueprints, coaching, accountability, project management, and access to expert collaborators. He believes building an authentic personal brand and transparency in marketing are vital, and his agency has not spent any money on ads but primarily uses Instagram and TikTok to build a following. Greg also shares his insights on the importance of community, overcoming imposter syndrome, and expanding your skill sets to make more money. Join us as we dive deep into Greg's journey and the success of the Icon Agency.

ABOUT GREG

Greg Reitman is a seasoned marketer and entrepreneur with over 20 years experience in the online space. He is currently the CEO of the Icon Agency. Greg is also a video artist and has been featured in exhibits all over the world. He also owned an art gallery in San Miguel de Allende, Mexico.

The Icon Agency is a full service Marketing Agency for rule-breaking, trendsetting, industry disrupting online coaches and entrepreneurs. They work in 6 month sprints with their clients, providing them with a business plan, 1:1 mentorship, strategy, and accountability coaching as well as done-for-you assets.

LINKS & RESOURCES

610: ALL your brand's touch points and how it can serve YOU and your customers w/ Liz Lilly

Brian Lofrumento — Wed, 21 Jun 2023 03:30:00 -0400

In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the need to focus on the customer perspective and actively seeking feedback. We also discuss how to bring customer-centric approaches to the online business space, as well as the role of visual elements and consistent messaging in building and reinforcing a brand's identity.

ABOUT LIZ

Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily.

ABOUT LILLY VIEW

Lilly View's typical clients lead early-stage businesses or marketing agencies with large clients across sports, travel, entertainment, real estate, e-commerce, and more.

LINKS & RESOURCES

609: Unleashing your INNER CHAMPION to conquer your inner critic w/ Dr Zachary Ginder

Brian Lofrumento — Mon, 19 Jun 2023 03:30:00 -0400

In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant and insightful Dr Zachary Ginder, co-founder of Pine Siskin Consulting. Dr Zachary is a long-time entrepreneur himself, which helps him go deep into discussing the many challenges and moments of uncertainty that all entrepreneurs face, including how to enable our inner champion to become the voice that drowns out our inner critic. During this episode we'll go deep into the concept of "automatic thoughts" and how they shape our behavioral patterns, and importantly you'll gain insights and strategies into how you can start taking control of those patterns by intentionally seeking out stop signs to make sure you're on the path that YOU want in your business and in your life.

ABOUT DR. ZACHARY

Dr. Zachary Ginder comes from a family of entrepreneurs, and is himself a three-time successful solo-preneur / entrepreneur. He is now the co-founder of Pine Siskin Consulting and works as a psychological consultant in the field of applied occupational wellness and stress reduction. At Pine Siskin, he works with individuals to cultivate wellbeing, build resilience, break negative thought and behavioral patterns, and grow as leaders in their industry. He also works with organizations in a training and consulting capacity in areas of program assessment and development, leadership development, and employee wellbeing. He has over 20 years of experience, and has worked and consulted in the non-profit, education, corporate, and healthcare sectors. He speaks nationally on aspects of health and wellbeing, and has provided subject matter expertise to various major media outlets.

LINKS & RESOURCES

608: What successful GROWTH companies are doing DIFFERENTLY than the rest!

Brian Lofrumento — Sun, 18 Jun 2023 03:30:00 -0400

In today's episode we'll talk about all the ORDINARY things that fast-growing companies are doing that separates them from the companies and entrepreneurs who fail to ever become EXTRAORDINARY.

607: ACTION SATURDAY w/ Alexander Biega (FUNNEL HACK!)

Brian Lofrumento — Sat, 17 Jun 2023 03:30:00 -0400

In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) where he'll reveal how ANYONE can "funnel hack" successful companies and marketing campaigns using FREE tools that are accessible to anyone!

Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college, and graduated in two years while running his landscaping business. While in college, he met a girl who suggested he get paid to write. He Googled and discovered copywriting, which he found to be similar to writing love poems. He excelled at it and learned everything about marketing, strategy, and design. Today, Alexander is an accomplished copywriter whose company has helped businesses generate over $100m in sales.

LINKS & RESOURCES:

606: POWERFUL marketing strategies for RAPID niche & local success w/ Josh Crouch

Brian Lofrumento — Fri, 16 Jun 2023 03:30:00 -0400

In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank in Google Maps. Josh stresses the importance of having a strong foundation before relying on paid ads, utilizing your Google Business Profile, and effectively niching down.

ABOUT JOSH

Josh Crouch is the founder of Relentless Digital LLC, a digital marketing agency specializing in customized solutions for home service companies. With over 9 years of experience in the HVAC industry, Josh has held various positions including Office Manager, Operations Manager, Branch Manager, Territory Sales Manager, and in-home Sales professional.

Drawing from his extensive background, Josh established Relentless Digital to provide effective digital marketing strategies and services tailored to the needs of home service companies. Since its launch in March 2020, the company has played a pivotal role in the growth of numerous HVAC, Plumbing, Electrical, Septic, and Restoration companies, helping them achieve significant online search presence and expansion. The services offered by Relentless Digital have resulted in growth rates ranging from 30% to over 500% for their clients.

Josh's leadership and industry knowledge have positioned him as a respected figure in the field of digital marketing for the home service industry. With a strong commitment to excellence, he continues to drive Relentless Digital LLC towards success, empowering businesses to thrive in the dynamic digital landscape.

LINKS & RESOURCES:

605: Tech systems that can scale with you (and help you scale!) w/ Mandy Maleta

Brian Lofrumento — Wed, 14 Jun 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast we welcome Mandy Maleta, founder of Assistant Solutions, to chat about the role of technology in entrepreneurship. Mandy shares her insights on using technology tools to create a white glove customer experience, the importance of scalable technology, and how to identify and fill gaps in your business. We'll discuss examples of popular software like HubSpot and ClickUp, and how to manage touchpoints with clients and leads using a CRM.

ABOUT MANDY

Mandy Maleta is a visionary entrepreneur who recognized the growing need for efficient, reliable, and flexible business support services in the digital age. With a passion for empowering businesses and professionals to reach their full potential, she embarked on a journey to redefine the landscape of online business managers.

With a keen eye for talent and a commitment to excellence, Mandy assembled a team of highly skilled individuals who possess a diverse range of expertise. Under her leadership, Assistant Solutions has flourished into a premier service provider, delivering top-notch administrative, creative, and technical solutions to clients worldwide.

Mandy's innovative approach to remote work and her dedication to fostering a collaborative environment have earned her recognition within the industry. Her relentless pursuit of excellence and her ability to adapt to ever-changing market demands have set Assistant Solutions apart from the competition.

Beyond her professional achievements, Mandy Maleta is also an advocate for work-life balance and personal development. She firmly believes that success is not solely measured by business accomplishments, but by the ability to find harmony between professional aspirations and personal well-being.

LINKS & RESOURCES:

604: NEGOTIATION skills and strategies (BEYOND bargaining on price!) w/ Mark Mirra

Brian Lofrumento — Mon, 12 Jun 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned. Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types of negotiations, and ways to practice and improve negotiation skills. Mark emphasizes the importance of establishing interest and needs first before starting negotiation, and offers suggestions for creative solutions beyond price adjustments. We also discuss the importance of communication and the role of vulnerability in personal and business growth. Join us for an insightful conversation on the art of negotiation and problem-solving!

ABOUT MARK:

Mark is the brains behind Aligned. With a decade's worth of experience in negotiation across all major sectors, he knows what it takes to get the best deals for his clients. His no- nonsense approach has seen him exceed growth targets and develop negotiation solutions for clients all over the world. When he's not shaking things up at the negotiating table, you'll find him enjoying a Formula 1 race or heading for a workout.

LINKS & RESOURCES:

603: My most embarrassing entrepreneurial story EVER! (And my most valuable lesson)

Brian Lofrumento — Sun, 11 Jun 2023 03:30:00 -0400

In today's episode we'll talk about the most valuable lesson I've ever learned as an entrepreneur, and how it happened on a night where I was at my most doubtful and critical.

602: ACTION SATURDAY w/ Brian Carmody (STRATEGIC PARTNERSHIPS!)

Brian Lofrumento — Sat, 10 Jun 2023 03:30:00 -0400

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia.com, ABC, CBS, FOX, and NBC. He serves on the advisory boards of several companies.

Now Brian coaches businesses as The Profit Finder. He shows owners, entrepreneurs, and intrapreneurs a step-by-step process to increase profit, revenue, and valuation by making multiple small changes that compound into big results, without gambling on paid advertising.

Visit Brian's business website at TheProfitFinders.com, his personal website at BrianCarmody.me, and access all the goodies he talks about in today's episode at app.theprofitfinders.com/w2e

601: From hustling for free to CRUSHING the restaurant industry w/ Juan Hernandez & Christian Paula from Button Up Media

Brian Lofrumento — Fri, 09 Jun 2023 03:30:00 -0400

Together, Juan Hernandez and Christian Paula co-founded Button Up Media, a Miami, FL-based full-service marketing company specializing in restaurant-focused marketing. Button Up Media assists restaurants in building a strong community around their business by offering the most creative and effective organic social media content. The company also provides paid media strategy and management, website building, newsletter marketing, Google My Business optimization, and print design services.

Juan Hernandez is an alumnus of Florida International University, where he obtained a B.S in Digital Media Marketing. During his college years, he honed his foundational skills and expanded his network through various connections. He joined a student-run full-service advertising agency that motivated him to establish his own agency during his final year in college. Juan is passionate about studying history, cars, and films, which led him to develop an interest in photography and video production.

Christian Paula is an alumnus of FSU who discovered his passion for advertising and specialized in photography through his friend Juan Hernandez. Juan had purchased a DSLR camera in high school, and Christian was one of his first subjects for photography. This experience sparked Christian's interest in photography, leading him to purchase a DSLR camera of his own. He later grew his skills as a portrait photographer and engaged in friendly competition with Juan to take the best pictures, which further piqued his interest in advertising and marketing photography and videography while studying at FSU.

Visit their business website at https://www.buttonupmedia.com/

600: The art of likability in hiring (and beyond!) w/ Peri Ginsberg

Brian Lofrumento — Wed, 07 Jun 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, we explore how job seekers (and entrepreneurs looking to stand out in a sea of proposals!) can succeed in a highly competitive marketplace. Our guest, Peri Ginsberg, CEO and founder of Workforce Ready Now, shares her insights on how to stand out from the crowd while applying for jobs and in interviews. You'll also hear how employers can ensure the success of entry-level talent by implementing mentorship programs to build confidence and support risk-taking.

This episode is filled with tips and strategies for job seekers, including using multiple pathways to connect with individuals at the company, sending customized videos with job applications, and researching the company to demonstrate interest and attention to detail in cover letters. Additionally, we explore the importance of interview preparation, likability, and relatability. Tune in to learn how to leverage communication tools and coaching to effectively succeed in your job search.

ABOUT PERI

Workforce Ready Now is the brainchild of Peri Ginsberg. Peri brings 10+ years full-desk recruitment experience for start-up, private, PE/VC, and publicly traded organizations. Prior to her recruitment career, Peri gained noteworthy corporate experience as a Mergers and Acquisitions Systems Specialist with Andersen Consulting, Director of IT and Portfolio Manager with Office Depot, and brings previous entrepreneurial experience building and operating a chain of high-end children's salons. Peri obtained her Bachelors and Masters from Cornell University.

Throughout her career, Peri noticed that students, upon graduating from college, were overwhelmingly underprepared to navigate their way into the workforce. Peri married her extensive corporate America and hiring expertise with her passion for working with young adults, to build a modern methodology to provide workforce readiness coaching. Thus the birth of Workforce Ready Now.

Peri lives in Boca Raton, FL with her husband and is the proud mother of two children; one currently attending Northeastern University and one at Florida State University.

LINKS & RESOURCES:

599: DIRECT marketing vs. brand awareness w/ Alexander Biega

Brian Lofrumento — Mon, 05 Jun 2023 03:30:00 -0400

On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological triggers to make your campaigns more effective. If you are looking to get started with understanding which channels you should be marketing on (including real life Google Ads examples from Alexander!) and want to avoid wasting money, you'll hear valuable advice on how to create a logical sales funnel to sustain attention and channel desires.

ABOUT ALEXANDER

LINKS & RESOURCES:

598: Your customers want THESE things... so you MUST speak to them!

Brian Lofrumento — Sun, 04 Jun 2023 03:30:00 -0400

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.

597: ACTION SATURDAY w/ Jon Osting (KNOW WHO'S VISITING YOUR WEBSITE!)

Brian Lofrumento — Sat, 03 Jun 2023 03:30:00 -0400

ABOUT JON

Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders to increase their number of booked meetings with prospects by a staggering 300% week over week. His innovative strategies and expertise in the field of LinkedIn marketing have helped numerous businesses to achieve their goals and expand their operations.

Visit Jon's business website at StartupSalesShop.com

596: Targeted OUTREACH to get meetings and SALES w/ Jon Osting

Brian Lofrumento — Fri, 02 Jun 2023 03:30:00 -0400

In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how to effectively use buying intent data to reach potential clients, the importance of a human touch in messaging, and the benefits of combining automation with manual outreach efforts. Additionally, Jon drops some knowledge bombs on how to optimize your LinkedIn page and tagline.

ABOUT JON

Visit Jon's business website at StartupSalesShop.com

595: Your website's STRATEGIC blueprint w/ Jennifer DeRosa

Brian Lofrumento — Wed, 31 May 2023 03:30:00 -0400

Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve efficiency in business. We'll also explore the ins and outs of creating an effective website, from messaging to organic search and everything in between.

ABOUT JENNIFER:

Jennifer DeRosa is the visionary founder of Toto Coaching, an innovative online platform offering weekly, live coaching sessions designed to help ambitious entrepreneurs and small businesses craft a powerful, trust-building website that effectively presells their products and services. Jennifer's entrepreneurial journey began in 2001 with the launch of TechCare, a successful WordPress Web Development Agency, which she expertly led for two decades before making a triumphant exit in 2021. Driven by a passion for empowering others, Jennifer sold TechCare to focus on guiding aspiring website builders through the expertise offered by Toto Coaching. Prior to forming TechCare, Jennifer's background includes Certified Novell Engineer certification, managing a help desk, a desktop and server support technician, and she consulted for industry players such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.

LINKS & RESOURCES

594: COMPOUND growth without paid ads (and 40 strategies to do it!) w/ Brian Carmody

Brian Lofrumento — Mon, 29 May 2023 03:30:00 -0400

Visit Brian's business website at TheProfitFinders.com, his personal website at BrianCarmody.me, and access all the goodies he talks about in today's episode at app.theprofitfinders.com/w2e

593: A lesson from Ed Sheeran and why he should QUIT!

Brian Lofrumento — Sun, 28 May 2023 03:30:00 -0400

In today's episode we'll talk about the lessons I learned while attending Ed Sheeran's concert last weekend and how it relates to all of our entrepreneurial journeys.

592: ACTION SATURDAY w/ Kole Riggs (HOW TO ACTUALLY USE AI!)

Brian Lofrumento — Sat, 27 May 2023 03:30:00 -0400

Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems and strategies, Kole and his team at Ad Labs Marketing have helped their clients generate $30M in revenue (and counting) since 2020.

Through Ad Labs Marketing, Kole has enabled 80+ clients to scale their businesses and achieve their goals with data-driven paid advertising campaigns that fuel growth. His team's deep understanding of customer behavior and data analytics has helped their clients to acquire new customers, increase conversions, and ultimately drive revenue.

Visit Cole's business website at AdLabsMarketing.com

591: A sales PLAN for closing more, following up, and growing FASTER w/ Lisa Proeber

Brian Lofrumento — Fri, 26 May 2023 03:30:00 -0400

Lisa Proeber is an innovative sales leader and business development strategist who is determined to change the mindset that sales is a dirty word. With almost 20 years under her belt shattering sales goals for companies ranging from small family businesses to giant S&P 500 corporations, she knows what it takes to increase revenue.

When guiding companies and individuals on their sales journey, she embraces the philosophy that sales is both a science and an art. Her vision is to redefine and standardize sales through creating roadmaps that empower, educate and engage entire teams.

Visit Lisa's business website at TheMiddleSix.com.

590: Getting AHEAD of tax season throughout the year to SAVE w/ Jazmin Cicotti

Brian Lofrumento — Wed, 24 May 2023 03:30:00 -0400

Jazmin Cicotti, EA (Enrolled Agent) is the owner of Avid Accounting and Tax LLC. She holds a Bachelor’s in Accounting and an EA, which takes three tests through the IRS to specialize in tax preparation. She is a wife and mother to a 1 year old. She started Avid Accounting and Tax LLC a year and a half ago with the support of her husband, Matthew, and now, with the continued support and a great team she's able to focus in on the consultation and tax preparation area of her business.

Visit Jazmin's business website at AvidAccountingLLC.com

589: Last mile conversions for EVERY business w/ Matt Lo from Chipbot

Brian Lofrumento — Mon, 22 May 2023 03:30:00 -0400

In today's episode of The Wantrepreneur to Entrepreneur Podcast we're joined by Matt Lo, the founder and CEO of Chipbot. Matt discusses how their technology aims to solve last mile conversion issues on websites with the use of video, live chat, and a quickly accessible knowledge base. In this episode we discuss the importance of personalization and showing a human face on a business website to engage customers. We also talk about the metrics used to measure the success of videos and how Chipbot can help gather leads and improve conversions. With over 40 million user requests every month from over 3,000 businesses, this episode explores the benefits of last mile conversions and how a solution like Chipbot can benefit every type of business. The episode features various examples of Chipbot being used successfully by businesses and influencers.

ABOUT MATT:

Matt Lo is an accomplished entrepreneur and software developer who has been working in the industry for over a decade. He got his start in software engineering at an early age and started doing independent consulting work after working as a front end developer. Over time, he has built five startups, with one successful exit along the way. Through these experiences, he has learned valuable lessons that have helped him develop Chipbot, which is a culmination of his years of entrepreneurial experience.

LINKS & RESOURCES:

588: Be LAZIER to move your business forward! (Not what you expect...)

Brian Lofrumento — Sun, 21 May 2023 03:30:00 -0400

Today's episode is inspired by the famous Bill Gates quote about "I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it." We'll talk about how our willingness to do hard work and "hustle" can hold us back as entrepreneurs, and how the best answers and paths forward often come from identifying the lowest hanging fruit rather than taking on a big project or complicating things.

587: ACTION SATURDAY w/ Dr Suranee Waleszonia (NAVIGATE CONFLICT!)

Brian Lofrumento — Sat, 20 May 2023 03:30:00 -0400

Dr. Suranee Waleszonia is a Clinical Neuropsychologist, and Co-Founder and COO of The Master Mind Institute. After spending over 10 years in direct clinical healthcare delivery, she decided to venture out and cofounded TMMI with the goal of being able to offer mental health solutions that are easier to access and engage with. The vision of The Master Mind Institute is to be able to meaningfully impact the mental health of 1 million people in the next 5 years!

LINKS & RESOURCES:

The Master Mind Institute: http://themastermindinstitute.com/
Killing Burnout: https://killingburnout.com/
Find the "Killing Burnout" book on Amazon!
Find Dr Suranee's content on YouTube: https://www.youtube.com/@themastermindinstitute

586: Profit recovery, retirement planning, and strategic long-term thinking w/ Adam Struss

Brian Lofrumento — Fri, 19 May 2023 03:30:00 -0400

Adam Struss is a Pennsylvania life insurance agent and founder of Struss Consulting. He has worked at a director level in three successful start-up laboratories. These experience gave him insight into some of the common financial hardships business owners run into. Adam believes in creating valuable partnerships and developing unique solutions for businesses of all sizes. He helps entrepreneurs and people succeed through his profit recovery services that uncover tax credits and advantages for business owners as well as his approach and strategies for long-term financial planning, including investment vehicles, retirement planning, and life insurance.

Visit Adam's business website at StrussConsulting.com

585: Getting better at sales through PRACTICE and being UNIQUE w/ Christi Loucks

Brian Lofrumento — Wed, 17 May 2023 03:30:00 -0400

Christi Loucks is the owner and founder of Crafted Sales Co., a consultancy aimed at helping high-growth startups drive revenue through strategic sales enablement programs. Prior to starting her business, Christi worked for 10 years leading Sales Enablement and Operations at multiple cybersecurity software companies, including Ping Identity and Chainalysis. She also works alongside her husband at Heritage Oaks Holdings, a holding company focused on acquiring and operating small businesses across North America.

Visit Christi's business website at CraftedSales.co and find her on LinkedIn by searching for "Christi Loucks"

584: Financial clarity to GROW (BEYOND just bookkeeping!) w/ Sarah Romer

Brian Lofrumento — Mon, 15 May 2023 03:30:00 -0400

Sarah Romer is the founder of Avocado Ventures, a boutique advisory firm that provides strategic and financial insights to visionary founders and business owners as they grow.

After more than a decade in corporate roles at companies like Google and PayPal, Sarah put her entrepreneurial hat on for the first time in 2015 when she purchased a distressed retail business (Bella Salon), operated it, turned it around and sold it for 6x the acquisition price 3 years later. It was that experience as a business owner that led her to found Avocado Ventures to support other entrepreneurs along their journeys.

Visit Sarah's business website at AvocadoVentures.co and find her on LinkedIn @sarahromer

583: The most important aspect to consider in your business decisions!

Brian Lofrumento — Sun, 14 May 2023 03:30:00 -0400

In today's episode we'll talk about the most important strategic question that you can (and should!) ask yourself when deciding on EVERY aspect of your business... from what your business idea itself is, to how to position your product or service, to how and where to market your business!

582: ACTION SATURDAY w/ Kristen Dickey (UNCOVER YOUR UNIQUE ABILITIES!)

Brian Lofrumento — Sat, 13 May 2023 03:30:00 -0400

Kristen Dickey is a marketing and advertising sales professional turned corporate refugee turned solopreneur. She spent 15 years working for major media corporations, including: NBCUniversal, WarnerMedia, Viacom, Weather Channel, Shazam, Vevo, and The Trade Desk. Now she's leveraging that wealth of experience to help her clients improve their marketing strategy, website experience, and branding - but under her own MEDIA HUMANITY masthead.

MEDIA HUMANITY helps SMBs with marketing strategy, web design, and brand identity. Beyond a business's "what", Kristen helps businesses effectively communicate their "how", "why", and "who" in a way that resonates on an emotional level, converts with real results, and conveys both their industry authority and personal passion for their product.

Visit Kristen's business website at https://www.mediahumanity.com/

581: Trusting your numbers, cutting costs, and growing SMARTER w/ Misa Bacon

Brian Lofrumento — Fri, 12 May 2023 03:30:00 -0400

Misa is the Founder & CEO of Perfectly Kept Books®. After spending years climbing the corporate ladder, she left to pursue her true passion, helping female business owners understand their numbers and demystify bookkeeping so it becomes an enjoyable part of their day-to-day lives. Misa has learned that many business owners don’t know what they don’t know when it comes to their finances and understands that bookkeeping can be intimidating and often frustrating. She’s now on a mission to empower them with education and knowledge so they can focus on what they do best – running their business. Misa is also a mom of a very creative daughter and enjoys music, movies, and books in her spare time.

Visit Misa's business website at PerfectlyKeptBooks.com

580: The SECRET truths about paid ads w/ Kole Riggs

Brian Lofrumento — Wed, 10 May 2023 03:30:00 -0400

Visit Cole's business website at AdLabsMarketing.com

579: Listening to your entrepreneurial calling and making an IMPACT w/ Justin Foster & Dr. Virginia Lacayo

Brian Lofrumento — Mon, 08 May 2023 03:30:00 -0400

Today we're joined by the passionate and impact-driven entrepreneurial duo of Dr. Virginia Lacayo and Justin Foster, co-founders of Massive.

Driven by the belief that is easy to colonize an unchallenged mind, Virginia Lacayo, Ph.D. is co-founder and CEO of Massive, a coaching practice that guides and equips business leaders called to use their status and power to take on systemic change. Dr. Lacayo is a certified mindset coach, a thought leader in the field of communication for social/organizational change, a complexity scientist, and a systemic leadership expert.

Justin Foster believes that love never looks away. After many years as a brand coach, this belief inspired him to co-found Massive, a coaching practice dedicated to supporting business leaders who are called to use their status and brand to take on systemic change. Besides the business poetry of messaging, Justin’s love for language extends beyond the business world as a poet, essayist, and songwriter - and as the published author of four books.

Visit Massive's website at MassiveChange.co

578: The ONLY way to STOP feeling unhappy with where you are and START building momentum

Brian Lofrumento — Sun, 07 May 2023 03:30:00 -0400

In today's episode we'll talk about the VERY simple (and slightly obvious!) way to stop feeling frustrated and unhappy with where you are in the pursuit of your goals and START making positive momentum and steps forward.

577: ACTION SATURDAY w/ Shannon Kuykendall (PROFIT FIRST!)

Brian Lofrumento — Sat, 06 May 2023 03:30:00 -0400

Shannon Kuykendall is the founder of Up Automation, where she offers LinkedIn Lead Generation & Content Creation services for female founders who want to get their time back and scale their businesses. With her help, entrepreneurs and businesses can maximize their lead generation efforts and create top-quality content that will propel them forward. In addition, Shannon provides LinkedIn consultations and support that will give companies the tools they need to run successful lead generation campaigns and content marketing initiatives internally.

Shannon founded Up Automation in 2015 after 10 years of being a Tech VA for coaches, authors, and speakers. She has traveled the world while building her business, having visited 22 countries in 5 continents from 2016 to 2020. She is now based in Portland, Oregon.

Visit Shannon's business website at https://upautomation.com/ and find her on LinkedIn by searching for her name!

576: Avoid getting lost in the ocean of social media and ads w/ Cole Sieper

Brian Lofrumento — Fri, 05 May 2023 03:30:00 -0400

Cole Sieper is the Co-Founder and head of operations at Quantek Marketing.

When he first started in business he discovered how challenging it is to generate attention and get customers. Not long after he realized many other business owners felt the same way. He decided to leverage his connections and build a dream team marketing agency to make sure no business owner ever feels stressed, overwhelmed, and lost about marketing again.

Quantek Marketing helps business owners and entrepreneurs that feel lost and overwhelmed about getting customers and getting attention on their business. They teach the blueprint to gain attention on social media, and how scale businesses with paid ads. For those that don’t want to do it themselves, Quantek's expert team offers “done for you” services.

Visit Quantek Marketing at QuantekMarketing.com.

575: The 7 vitals to mastering your MIND and your LIFE w/ Dr Suranee Waleszonia

Brian Lofrumento — Wed, 03 May 2023 00:45:00 -0400

LINKS & RESOURCES:

The Master Mind Institute: http://themastermindinstitute.com/
Killing Burnout: https://killingburnout.com/
Find the "Killing Burnout" book on Amazon!
Find Dr Suranee's content on YouTube: https://www.youtube.com/@themastermindinstitute

574: A DIRECT (and fast!) line to your ideal clients on LinkedIn w/ Shannon Kuykendall

Brian Lofrumento — Mon, 01 May 2023 03:30:00 -0400

Visit Shannon's business website at https://upautomation.com/ and find her on LinkedIn by searching for her name!

TOOLS & RESOURCES:

- LinkedIn Sales Navigator: A LinkedIn premium tool that provides many different filters to find ideal clients.

- LinkedIn InMail: A messaging feature on LinkedIn that can be used for cold outreach.

- LinkedIn Content Creators: A resource on LinkedIn that provides training and resources for content creation.

- Creator Mode: A feature on LinkedIn that optimizes user profiles for content creators and marketers.

- Meet Alfred: A tool for LinkedIn automation, including sending connection requests and viewing profiles.

- Jasper.ai and Copy.ai: Tools for content creation.

- Shannon Kuykendall's LinkedIn profile: https://www.linkedin.com/in/shannonkuykendall/

- Up Automation's website: https://www.upautomation.com/

573: THIS decision dictates how much you're valued (OR NOT!)

Brian Lofrumento — Sun, 30 Apr 2023 03:30:00 -0400

In today's episode we'll talk about the importance of understanding that who we choose to surround ourselves with dictates how much we're valued and appreciated... and the positive side of knowing that if we change who we're selling to then we can get in front of the people and businesses that appreciate and value us the most!

572: ACTION SATURDAY w/ Dr Ernest Wayde (BREATHE!)

Brian Lofrumento — Sat, 29 Apr 2023 03:30:00 -0400

Dr. Ernest Wayde is the founder and CEO of Wayde Consulting where he focuses on the development and integration of people, process, and technology, into business strategy for business growth and success. With over 20 years of combined experience in the private and public sectors, Ernest has a diverse and extensive background in people and technology management from his time working with leaders in the healthcare and technology industries.

Ernest has a doctorate in Clinical and Experimental Psychology from the University of Alabama, Tuscaloosa, a master’s degree in Information Systems from Wright State University and various certificates in change management and artificial intelligence.

Visit Ernest's business website at WaydeConsulting.com

571: The FOUR pieces of the business success puzzle w/ Dr. Ernest Wayde

Brian Lofrumento — Fri, 28 Apr 2023 03:30:00 -0400

Visit Ernest's business website at WaydeConsulting.com

570: Grants and accounting to help businesses launch SUCCESSFULLY w/ Ian Hessel

Brian Lofrumento — Wed, 26 Apr 2023 03:30:00 -0400

Ian Hessel is a serial entrepreneur that earned his stripes with the world's largest accounting firms and has worked and lived in many countries around the world helping companies of all sizes thrive. His current passion is helping other entrepreneurs excel. As a result, he charted his path to entrepreneurship and ultimately established Heroic Solutions and Heroic Launch, which serves as the go-to resource for entrepreneurs looking to launch their businesses through grants and assistance in helping business owners make the RIGHT strategic decisions with a solid financial framework.

LINKS & TOOLS:

- Heroic Solutions Inc.: Ian's company that helps entrepreneurs with accounting, tax preparation, and business growth. Website: https://www.heroicsolutionsinc.com/

- Heroic Launch: A program within Heroic Solutions that provides grants and accounting services for entrepreneurs. Website: https://www.heroiclaunch.com/

- QuickBooks: An accounting software that can be used to manage business finances. Website: https://quickbooks.intuit.com/

- Employee Retention Tax Credit: A tax credit for companies that keep employees on payroll during COVID-19. Website: https://www.irs.gov/businesses/small-businesses-self-employed/employee-retention-credit

- Ian Hessel's LinkedIn profile: https://www.linkedin.com/in/ian-hessell-heroicsolutionsinc/

569: Old school foundations to succeed in a digital world w/ Ann Donnelly

Brian Lofrumento — Mon, 24 Apr 2023 03:30:00 -0400

Ann Donnelly is an International Digital Business Consultant, with 30+ years experience in business management and 20+ years in digital marketing. She worked in New York City, London, and spent twenty years in Ireland before returning to her roots in upstate New York five years ago. Last year she started up a new digital marketing consulting business, Placentric Digital Marketing, inspired by the way the communities there worked together to not only survive, but thrive, during the pandemic. With her years of experience with tourism and regional development, she formed the ethos that collaboration and community are essential to success.

Visit Ann's business website at Placentric.com

568: Where are your decisions coming from?

Brian Lofrumento — Sun, 23 Apr 2023 03:30:00 -0400

In this first ever Solo Sunday episode, we'll talk about the HOW and WHAT and WHY behind EVERY decision you make, and how by choosing that you'll dictate the results that you get in your life and in your business this week / this quarter / this year!

567: ACTION SATURDAY w/ Kathy Sebuck (ASK YOURSELF THESE 3 QUESTIONS!)

Brian Lofrumento — Sat, 22 Apr 2023 03:30:00 -0400

Kathy Sebuck is a strategic thinker, entrepreneurial leader, athlete, and author with over 25+ years of IT sales and marketing leadership expertise working for tech startups and Fortune 500 enterprise software companies in the public and private sector.

Today, her consulting company Marchitecture is focused on helping founders, startups, and small businesses create and market their story, influence buying behavior, and drive business growth. Based on her new book Waves of Change, she created an interactive learning platform called the Connected Balance® Experience focused on helping entrepreneurs build more effective decision-making skills using growth mindset tools.

Visit Kathy's website at MarchitectureMarketing.com and find her book "Waves of Change" at KathySebuck.com.

566: A STRATEGIC way to focus on the RIGHT projects for growth w/ Paige Annunziato

Brian Lofrumento — Fri, 21 Apr 2023 03:30:00 -0400

Paige Annunziato is a management consultant and certified Project Management Professional based in Denver. Through her company Athena Consulting she focuses on helping businesses improve their operations and achieve their strategic goals. Her expertise includes project management, process improvement, and organizational change management. In addition to her consulting work, Paige also loves to hike and rock climb in Colorado.

Visit Paige's website at AthenaConsulting.cc

565: Marketing for PEOPLE over METRICS (and marketing that works WAY better!) w/ Josh Schonert

Brian Lofrumento — Wed, 19 Apr 2023 03:30:00 -0400

Josh Schonert is a speaker, best-selling author, and digital marketing specialist. He's been involved in many different industries, from selling meat door-to-door, selling insurance to farmers, and even having an almost decade long career in tech support with a fortune 500 company.

Josh has always been an entrepreneur at heart, dating all the way back to elementary school where he would sell and trade POGS (if you know what that is, that's automatic brownie points).

Josh first started studying digital marketing in 2018 and has been part of many different online marketing opportunities, but his real passion has been serving others. So, in 2022, Josh launch Schonert Marketing LLC, a digital marketing agency focused on Websites, Email Marketing, and Social Media. Josh went full time into his business in August of 2022 and has been focused on bringing the relationship side of business back into the online world.

Josh currently lives in West Fargo, North Dakota with his wife, Katie, and his two sons, Jeremiah and Owen. Josh also loves to fish, golf, and wow his friends and family with his tasty BBQ.

Visit Josh's website at SchonertMarketing.com

564: ALIGNED marketing and business growth through Connected Balance w/ Kathy Sebuck

Brian Lofrumento — Mon, 17 Apr 2023 03:30:00 -0400

Visit Kathy's website at MarchitectureMarketing.com and find her book "Waves of Change" at KathySebuck.com.

563: ACTION SATURDAY w/ Josh Schonert (EMAIL DELIVERABILITY IS KEY!)

Brian Lofrumento — Sat, 15 Apr 2023 03:30:00 -0400

Josh has always been an entrepreneur at heart, dating all the way back to elementary school where he would sell and trade POGS (if you know what that is, that's automatic brownie points).

Josh currently lives in West Fargo, North Dakota with his wife, Katie, and his two sons, Jeremiah and Owen. Josh also loves to fish, golf, and wow his friends and family with his tasty BBQ.

Visit Josh's website at SchonertMarketing.com

562: How your CUSTOMERS can accelerate your growth w/ Kiesha King-Brown

Brian Lofrumento — Fri, 14 Apr 2023 03:30:00 -0400

Kiesha King-Brown is a 20+ award winning Sr. Retail leader in Fortune 200 companies turned tech exec and customer strategist. Kiesha helped leaders turn around multi-million dollar markets with innovative customer strategies, and was the market leader asked to help create the loyalty program for Gap Inc., Old Navy.

Kiesha transitioned to coaching small business owners, startup CEOs and executives connect the dots between leadership, customer strategy and financial performance before entering the tech world.

Now, Kiesha runs her business, Loyalty Centric, where she helps e-commerce companies, retail businesses, and B2B business owners double their conversions and keep customers for life using her blend of customer-centric strategies and loyalty technologies.

Kiesha is also the proud Taekwondo boymom of an 8 yr old 1st degree blackbelt who she spends her time with when she isn't working.

561: Your brand as an EXPERIENCE w/ Anne Gillaspie

Brian Lofrumento — Wed, 12 Apr 2023 03:30:00 -0400

Anne Gillaspie is the founder of Fix & Form, where she helps entrepreneurs and businesses imagine, create, and deliver the exceptional brand experience that audiences and customers crave. As a bonus, she also teaches business owners and their teams how to do it themselves so the experience touches every aspect of the business, from marketing to sales to customer service and everything in between (and before and after!).

Anne's work and the work of her agency isn’t just about fixing brands and hoping for the best. She brings a laser focus on reigniting the world of customer relationships and truly forming the industry through education — one flawless brand at a time.

Visit Anne's website at fixandform.com and catch her on Instagram at @thatbrandinggirl

560: YOUR nudge that ANYONE can be an entrepreneur w/ Marcin Pogroszewski

Brian Lofrumento — Mon, 10 Apr 2023 03:30:00 -0400

Marcin Pogroszewski is originally from Poland. He got a gentle nudge to start a business in his 20s, and it changed his life. Together with two friends he built an 8-figure digital performance agency and sold it to dentsu international, a $10B British-Japanes media conglomerate.

After a successful exit, Marcin decided to move to Silicon Valley, where he got an MBA degree from Stanford, and invested $1M of his own money in the startups his classmates where building. These investments are now worth around $5M, returning on average about 50% every year.

Today Marcin lives in Austin with his wife, Jennifer, where he works on his life's mission: to nudge the next generation of founders into starting their first company.

Marcin is building The Gentle Nudge, a newsletter and a community for anyone who wants to start their first company. Unlike other business creators, instead of just talking about entrepreneurship, Marcin gave himself a challenge to build a new company from idea to $1M before 2023 ends, and share everything he is doing with the community. To follow his progress, you can sign up - for free - at thegentlenudge.com

559: ACTION SATURDAY w/ Anne Gillaspie (AN EASY PERSONAL TOUCH!)

Brian Lofrumento — Sat, 08 Apr 2023 03:30:00 -0400

Visit Anne's website at fixandform.com and catch her full interview here on the podcast in this week's Episode 561!

558: Working ON or IN your business w/ April Eldridge

Brian Lofrumento — Fri, 07 Apr 2023 03:30:00 -0400

April Eldridge offers Fractional COO & Chief of Staff services to small business owners, business leaders, and entrepreneurs. Her services can be custom-tailored to specific needs and she pride herself on providing 1:1 support for clients. April leverages all of her experience after working in corporate America for nearly 20 years, having seen and done everything in the corporate world.

During that journey, April found climbing the formidable ladder to be challenging and unstable, especially after being subjected to five layoffs over the past seven years. That was the push she needed to start offering her specific expertise to the masses on her own, realizing that SMBs and entrepreneurs need support but may only be able to afford to hire a part-time team, meaning they could contract with someone with experience on a fractional basis.

Visit April's business website at AprilEldridge.com

557: Grow MORE by doing LESS w/ Melissa Jacobs

Brian Lofrumento — Wed, 05 Apr 2023 03:30:00 -0400

After more than 20 years in marketing and innovation roles in a Fortune 500 consumer goods company, Melissa Jacobs ditched the 9 to 5 to work squarely in her zone of genius. As a growth strategist, she works with middle-market business leaders to spark transformational growth with data-driven insights and focused strategies, so they can grow more by doing less.

Melissa's company, Crow & Pitcher LLC, is an innovation and growth consultancy that works with middle market business leaders to spark transformational growth with data-driven insights and focused strategies, so they can grow more by doing less. Their specialties include revenue drivers analysis, brand positioning, and growth strategy development. Melissa loves working with business leaders who are trying to do it all - they're responsible for the day to day execution but often have bigger ideas or aspirations to drive growth, but they don't have the time to focus on them.

You can start now by downloading her free e-book, 5 Ways to Adopt a “Less is More” Approach to Accelerate Growth at CrowAndPitcherLLC.com/grow and visit her business website at CrowAndPitcherLLC.com.

556: Content that creates CONVERSATIONS (and sales!) w/ Leslie Brockman

Brian Lofrumento — Mon, 03 Apr 2023 03:30:00 -0400

Leslie Brockman is the owner and principal marketing consultant of The Lab Collective with nearly 15 years of experience creating dynamic marketing programs and building brands for startups to enterprise organizations. Leslie creates strategic, high-impact programs incorporating digital, event, content, demand generation and account-based programs, and more to build successful customer journeys. She’s passionate about the efficiencies of marketing technologies and enjoys being challenged to think about things in different and creative ways to improve the customer experience.

Founded in 2018, Leslie's company, The Lab Collective, delivers marketing support to help teams scale in areas of demand generation, content, and marketing operations without the commitment of a full-time hire.

Visit The Lab Collective's website at TheLabCollective.com.

555: ACTION SATURDAY w/ Jaimz Hodge (PLANNING YOUR WEBSITE FOR GROWTH)

Brian Lofrumento — Sat, 01 Apr 2023 03:30:00 -0400

Jaimz Hodge is the CEO of Stratus Forge and leads a team of passionate individuals that want to make things that inspire and create an impact. Stratus Forge works with amazing people and businesses to turn their websites on the digital frontier into an asset by delivering value that's important to their business.

Rather than watching business websites idly sit by like socks in a drawer, Stratus Forge helps businesses build world class websites and turn those websites into an asset for their business that brings in more leads, turns those leads in customers, and brings those customers back again and again. Just like physical property, Jaimz believes that websites are digital property that needs to be maintained and and grown to become a true asset.

Visit Jaimz's website at https://www.stratusforge.tech/

554: Humanizing your marketing and branding for more connections and sales w/ Kristen Dickey

Brian Lofrumento — Fri, 31 Mar 2023 03:30:00 -0400

Visit Kristen's business website at https://www.mediahumanity.com/

553: Growing a MATURE product and business the RIGHT way w/ Brandon Gardner

Brian Lofrumento — Wed, 29 Mar 2023 03:30:00 -0400

Brandon Gardner is a person that loves connection and strives everyday to do good for his family, friends, and community. Professionally, for the past 13 years he has led and built products for tech start-ups and large tech enterprises. The products he has built have been used by millions of people around the world to improve commerce and lives. Brandon now uses his experience and expertise to build products for hundreds of more companies who need strong product leaders that drive product sales and operational efficiency through his company Sembrar.

Sembrar provides SaaS companies increased revenue and operational efficiency through Fractional Product Managers. They do this by 1) building out your new product ideas and bring them to market with Fractional Product Managers, before you hire a full time employee and 2) growing a mature and existing product through part-time product management, freeing up your full time resources to work on your most pressing needs.

Visit Brandon's website at https://www.sembrar.io/ and find him on LinkedIn here.

552: Persistence, surviving, and thriving in the face of adversity w/ Emily Hartstone

Brian Lofrumento — Mon, 27 Mar 2023 03:30:00 -0400

Emily Hartstone is an entrepreneur, motivational speaker, catalyst of meetings & events, and start-ups, and business consultant. In addition to running her ecosystem of businesses, Emily is a kickass entrepreneur who is thriving as she manages and overcomes leukemia and Graves Disease, and in today's episode you'll hear her story on persisting through those challenges. Her clients are non-profit organizations, corporations, and of course, start-ups. Emily also owns a retail company and more recently has made the move to start selling wholesale as well. Visit Emily's business website at https://fromthehartllc.com/ and find her on Instagram at @empromo_hart

551: ACTION SATURDAY w/ Johnny La (LOOK YOUR BEST!)

Brian Lofrumento — Sat, 25 Mar 2023 03:30:00 -0400

Today you're going to get a super clear and direct action that you can take to build credibility when people search for you online, and it's something that EVERY entrepreneur needs! You'll hear it directly from entrepreneur and actor Johnny La, the founder of MRLA Media. Hear Johnny's full episode on the Wantrepreneur to Entrepreneur Podcast in Episode 528, and visit his website at www.MRLA-media.com

550: More CAPACITY for growth in your business w/ Stacy Sufka

Brian Lofrumento — Fri, 24 Mar 2023 03:30:00 -0400

Stacy Sufka has over twenty-five years of experience in behavioral healthcare serving in various clinical and administrative roles. Throughout her career, Stacy has worked with diverse teams to affect change and advance the mission through people. These experiences have shaped her love for capacity-building and systems work. Before launching her firm, she served as the Chief Strategy and People Officer at a large nonprofit organization in Northeast, Ohio. In this role, she oversaw strategic planning and execution, human resources, continuous quality and performance improvement, business intelligence, organizational learning, and development.

Stacy launched Gladegy Consulting to help individuals, teams, and organizations meet their mission's promise. Committed to building capacity, she has worked with various healthcare, community development, and government organizations to help them achieve results.

She holds a Specialization in Strategy from Harvard University Online and Master's degrees in Public Affairs and Administration, Counseling, and Business Analytics. She is an experienced strategist and tactician with professional credentials in various disciplines, making her a diverse and well-rounded leader.

Visit Stacy's website at https://www.gladegy.com/

549: Building a STABLE income and profit as an entrepreneur w/ Alex Engar

Brian Lofrumento — Wed, 22 Mar 2023 03:30:00 -0400

Alex Engar is one of the co-founders of CEO Finance Academy, which provides financial coaching for small business owners wanting to improve their profitability. Alex grew up in the mountainous terrains of Utah where he developed a knack for entrepreneurship at an early age. After graduating from the University of Utah with his Doctorate of Physical Therapy, he quickly realized he wanted something beyond the 9-5 clinical life. This led to co-founding Healthy Funnel (with business partner Will Boyd), a marketing agency and consultancy. It was running an agency where he got to see inside of hundreds of small businesses and found a gap in most owners' understanding of their business finances. After consulting with a few dozen of these businesses and referrals coming in fast, Healthy Funnel gave way to CEO Finance Academy. Alex is a dad to 3 beautiful girls and a husband to his wife, Sarah.

Visit Alex's website at https://www.ceofinanceacademy.com/

548: The most BACKWARDS advice about starting (but this will change your life!)

Brian Lofrumento — Mon, 20 Mar 2023 03:30:00 -0400

In today's episode we'll talk about one of the most important pieces of advice I've ever received when it comes to starting ANYTHING. This is the opposite of what most people think about during times when they're busy, but adopting this mindset can change your business and your LIFE!

547: ACTION SATURDAY w/ Stephen Custer (DO YOUR RESEARCH!)

Brian Lofrumento — Sat, 18 Mar 2023 03:30:00 -0400

Our first ever Action Saturday is hosted by the hilariously serious Stephen Custer, founder of Dry Humor Marketing. Check out Stephen's full episode in Episode 525, and get even more awesome content from him on his YouTube channel @DryHumorMarketing. Visit his website at https://www.dryhumormarketing.com/

546: Being visible online with a plan for GROWTH w/ Jaimz Hodge

Brian Lofrumento — Fri, 17 Mar 2023 03:30:00 -0400

Visit Jaimz's website at https://www.stratusforge.tech/

545: Work BACKWARDS to achieve your goals!

Brian Lofrumento — Wed, 15 Mar 2023 03:30:00 -0400

In today's episode we're going back to basics with a reminder about the simplest way to take actions that will help you achieve your goals: WORKING BACKWARDS!

544: Let's talk about YOUR disadvantages...

Brian Lofrumento — Mon, 13 Mar 2023 03:30:00 -0400

Today we're talking about the famous Johann Cryuff quote of "every disadvantage has its advantage," and how recognizing this can unlock a new level of focus, urgency, and ACTION inside of you if you adopt this mindset.

NEW: We're expanding with Action Saturdays!

Brian Lofrumento — Sat, 11 Mar 2023 03:30:00 -0400

You've all asked for it... and now we're delivering! The Wantrepreneur to Entrepreneur Podcast is about to get a whole lot better – 33% better in fact! – with the addition of an all new Action Saturdays episode each week! This segment is going to be very special with insights, strategies, and actionable tips from real life entrepreneurs inside our global ecosystem of awesome entrepreneurs! Now you get to enjoy brand new episodes every Monday, Wednesday, Friday, AND Saturday here on the Wantrepreneur to Entrepreneur Podcast!

543: Better understanding YOU so you can succeed and flourish w/ Joey Schewee

Brian Lofrumento — Fri, 10 Mar 2023 03:30:00 -0400

Joey Schewee provides management consulting for businesses through knowledge and application of the Enneagram - a personality typing system that is uniquely based on motivation (rather than behavior). Enneagram understanding drastically improves communication in any business environment which, in turn, directly impacts employee satisfaction and overall success.

As an Enneagram ‘8’ who has utilized this impactful tool for more than 25 years, Joey’s application of understanding the unique motivations that inform human behavior flows through dating and marriage, raising children, and managing employees and work relationships through careers that span the educational and corporate realms. Traveling nationally for the last 13 years, Joey has found a genuine passion for teaching the Enneagram at all levels, whether it be through public events hosted by non-profit organizations or as a practical and continuous application in business. Joey is a full-time consultant, sharing the Enneagram with professional environments in a myriad of private sectors including, but not limited to: finance, healthcare, higher education, hospitality, industrial, legal, and non-profit.

Visit Joey's company, Working Enneagram Solutions, at https://wesolutions.life/

542: The strategy you DON'T want, but NEED!

Brian Lofrumento — Wed, 08 Mar 2023 03:30:00 -0400

In today's episode we'll talk about the most boring strategy that EVERY successful entrepreneur is utilizing, and why NOT taking advantage of this keeps beginner entrepreneurs (and wantrepreneurs!) switching from idea to idea and struggling each and every time.

541: THE question to ask yourself EVERY week!

Brian Lofrumento — Mon, 06 Mar 2023 03:30:00 -0400

In today's episode we'll talk about an important question to ask yourself to kickstart each and every week so that you prioritize the right things, get more done, and move in the RIGHT direction FASTER! This question is inspired by one of Tim Ferriss's "17 Questions That Changed My Life."

540: Using marketing to CONNECT with your customers w/ Leanna DeBellevue

Brian Lofrumento — Fri, 03 Mar 2023 03:30:00 -0400

Leanna DeBellevue is an international speaker, global marketing agency owner, social media strategist, and co-author of the Amazon international bestseller "Light At The End Of The Funnel," a practical guide for business owners who are ready to step into success.

She has helped clients from over 19 countries generate millions of dollars in sales using social media to connect and engage with their target markets. The companies she has worked with range from global conglomerates to real estate moguls and individual business owners looking to reach new untapped markets.

Leanna has spoken in front of thousands of entrepreneurs, business leaders and decision-makers from over 13 countries on topics ranging from overcoming success blockers to implementing social media strategies and business growth hacks. She has written for HuffPost and was a guest speaker on podcasts by iHeartRadio, Real Estate, and Health Coach Academy among several others. She was a 2020-2021 Council Member for Forbes Magazine and a 2023 inductee into the Who's Who of America.

Visit Leanna's business at https://debellevueglobal.com/

539: The difference between STRATEGY and TACTICS

Brian Lofrumento — Wed, 01 Mar 2023 03:30:00 -0400

In chess there's an old saying that "tactics are knowing what to do when there's something to do and strategy is knowing what to do when there's nothing to do," and in today's episode we'll talk about the importance of understanding this when it comes to growing YOUR business and how to marry the two for more consistent – and intentional! – growth.

538: Does your work suck? (It does, and here's the fix!)

Brian Lofrumento — Tue, 28 Feb 2023 03:30:00 -0400

In today's episode we'll talk about a HEALTHY mindset to conquer self-doubt and the ugly cycle of doing work, questioning that work, re-doing that work, ad infinitum.

537: EASY growth by filling a gap in the world of programming coaching w/ Shiva Oswal

Brian Lofrumento — Fri, 24 Feb 2023 03:30:00 -0400

Shiva Oswal, is a Computer Science major at Carnegie Mellon University, originally from the Silicon Valley area. From an early age, he was fascinated with computer programs, the power of algorithms, and the immense influence wielded by the "big tech" companies like Apple and Google.

In 2017, when he was 13, he appeared on the gameshow "Who Wants to be a Millionaire," where he won $250,000. On the show, he told the host Chris Harrison that he knew one day he would be a computer scientist.

When he was in high school, he was exposed to the USA Computing Olympiad, a contest which involved designing efficient and correct algorithms to solve programming problems. After graduating and working with a variety of companies that offer programming coaching, he created Recursive Dragon to specialize in giving back to the USACO community via private lessons, and is helping to shape the next generation of student programmers as well as professionals.

536: THIS strategy got me to six-figures in my first year!

Brian Lofrumento — Wed, 22 Feb 2023 03:30:00 -0400

In today's episode I'm going to share with you the REAL LIFE strategy I used to grow my SEO and marketing agency to six-figures in revenue in just my first year in my early 20s... even though I had no idea what I was doing and no sales experience or training!

535: What's the worst that could happen? (Advice from the verge of quitting)

Brian Lofrumento — Mon, 20 Feb 2023 03:30:00 -0400

In today's episode we'll talk about a simple mindset shift and perspective to leverage any time you're at a crossroads when it comes to big decisions, risks to take, and going after your dreams! I'll share you with some personal stories about some of the best advice I received at a time where I was close to quitting on my dreams.

534: Building a successful BUSINESS that's aligned with your LIFE w/ Sage Stewart

Brian Lofrumento — Fri, 17 Feb 2023 03:30:00 -0400

Sage Stewart is a holistic brand coach and storyteller turned talk show host. After almost 15 years in human resources and diversity education, she decided to enter entrepreneurship as a coach for new business owners. Her coaching model centers around self-care, spirituality, and storytelling. She believes everyone has a story. One so powerful that it can connect each of us. When she is not speaking, she spends her time volunteering with Dress For Success and playing with an all harp ensemble. Catch her talk show 10,000 Voices on ROKU and Amazon Fire TV or by visiting her website at TheSageStewart.com.

533: The MOST important strategy to STAND OUT and have MORE successful clients!

Brian Lofrumento — Wed, 15 Feb 2023 03:30:00 -0400

In today's episode we're going to focus on a strategy that will set your customers and clients up for success, make them happier, earn MORE business and referrals, and ultimately make you stand out in your marketplace!

532: How to WIN even when you have an off day (or two...)

Brian Lofrumento — Mon, 13 Feb 2023 03:30:00 -0400

In today's episode we're going to be talking about a simple yet powerful mindset hack to make sure that you win the WEEK, the MONTH, and this YEAR!

531: SYSTEMS to fuel – and ACCELERATE! – your growth w/ Brie Chrisman

Brian Lofrumento — Fri, 10 Feb 2023 03:30:00 -0400

Brie Chrisman is the owner and CEO of BC Creative, a systems strategy and business operations agency that provides implementation and consulting support to business owners helping them reduce costs, save time, and step into their CEO role with ease. BC Creative supports business owners who are stuck, usually in a period of rapid growth but have hit a proverbial wall that is hindering their growth. They provide daily back end support, growth strategy consulting, and everything in between including operations audits and full systems builds.

Check out BC Creative at www.bccreative.co

530: The ONLY proof of concept that matters (this will save you time and make you money!)

Brian Lofrumento — Wed, 08 Feb 2023 03:30:00 -0400

In today's episode we're going to talk about how to know if your idea for a product or service is worth creating / launching, and how to start making money with it before you've even created it!

529: STOP solving problems that DON'T exist!

Brian Lofrumento — Mon, 06 Feb 2023 03:30:00 -0400

In today's episode we'll talk about creating – and solving – problems that don't exist, WHY we do it, and how to become aware of that so we can STOP creating problems and START taking action. This episode includes an excerpt from the book "The Mountain is You" by Brianna Wiest.

528: Making the most of your passions and skills... from ACTOR to ENTREPRENEUR w/ Johnny La

Brian Lofrumento — Fri, 03 Feb 2023 03:30:00 -0400

Johnny La is an actor in Los Angeles who has also ventured into the world of entrepreneurship with digital marketing and real estate. He has made appearances on TV shows such as General Hospital, Young & Hungry, Murder Book, and also in commercials for Kaiser Permanente, AT&T, and Sky High Sports. After realizing that acting alone is difficult to build financial freedom, he decided to take skills that he has known his entire life and built it into a business.

Visit Johnny's website at JohnnyLa.com, check out his agency MRLA Media at mrla-media.com, and visit his YouTube channel @the.johnnyla.

527: The RIGHT types of feedback questions to ask

Brian Lofrumento — Wed, 01 Feb 2023 03:30:00 -0400

In today's episode we'll talk about the very simple yet extremely powerful questions you can – and MUST! – ask your customers and clients to get better feedback, more testimonials, and a deeper understanding of how to speak to and attract more of your ideal customers and clients.

526: You EITHER win OR you...

Brian Lofrumento — Mon, 30 Jan 2023 03:30:00 -0400

In today's episode we're going to talk about one of my favorite concepts from the world of chess: you either WIN or you LEARN!

525: Making marketing FUN ...and EFFECTIVE! w/ Stephen Custer

Brian Lofrumento — Fri, 27 Jan 2023 03:30:00 -0400

Stephen Custer is the owner of Dry Humor Marketing and an award-winning puppeteer. With experience in the corporate world, nonprofits, and government, he brings a wide-range of experience and creative ideas to the world of marketing consulting. He loves to help businesses and nonprofit organizations figure out why they do what they do. Then he uses video and photography to help them tell their stories. He usually adds a dash of humor to those stories and he seems to think he's hilarious, though that's unconfirmed by independent scientific inquiries.

Visit Stephen's business website at dryhumormarketing.com and be sure to connect with him personally on LinkedIn. You can also find more awesome content from Stephen on his YouTube channel!

524: How to find clients that are ALREADY looking for you!

Brian Lofrumento — Wed, 25 Jan 2023 03:30:00 -0400

In today's episode we're talking about job and project posting boards that allow you to get in contact with people who are ALREADY looking to pay someone with your skills and services. Upwork.com and Thumbtack.com are two examples of these directory websites where you can go find clients TODAY!

523: How to avoid BURN OUT! (This is an important shift!)

Brian Lofrumento — Mon, 23 Jan 2023 03:30:00 -0400

Most entrepreneurs at one point or another feel like they're GIVING more than they're GETTING from their business. In today's episode we'll talk about the importance of not only recognizing that, but how to use that recognition to work on the RIGHT things in your business!

522: Using MENTORSHIP to get ahead FASTER w/ Jodi Petersen

Brian Lofrumento — Fri, 20 Jan 2023 03:30:00 -0400

Jodi Petersen is the CEO of MentorStrat. MentorStrat provides full-service consulting to organizations that want to build, scale, or reimagine a mentorship program. Their online learning platform, MentorStrat Academy gives mentors, mentees and mentoring program managers the training, tools, and resources they need to be successful.

Leading the mentoring consultant team, Jodi has over 20 years of corporate experience and 5 years running mentoring programs. Prior to starting MentorStrat, she led a mentoring program for a FORTUNE® 50 company driving the strategy development and execution of the roadmap. In 2021, she helped secure a spot on Diversity Inc’s Top Companies for Mentoring List and was named Mentoring Champion of the Year by their software partner.

Check out MentorStrat at MentorStrat.com, and find their amazing content on their YouTube channel, @mentorstrat.

521: Get more things over the finish line with this simple strategy!

Brian Lofrumento — Wed, 18 Jan 2023 03:30:00 -0400

In today's episode we'll talk about my favorite strategy to get more done to grow your business FASTER!

520: MLK's advice on how to respond to ANY adversity

Brian Lofrumento — Mon, 16 Jan 2023 03:30:00 -0400

In today's episode we'll talk about one of my favorite quotes from the late, great Martin Luther King, Jr as we celebrate his birthday. "Man must evolve for all human conflict a method which rejects revenge, aggression and retaliation. The foundation of such a method is love." – MLK Jr

519: Putting HUMANITY into business and marketing w/ Erica McBeth

Brian Lofrumento — Fri, 13 Jan 2023 03:30:00 -0400

In 2018, Erica McBeth set out on a mission to talk to one stranger a week for a full year. Her journey through that life-changing project is chronicled in her book, “52 New Friends”. Then, after spending nearly thirty years in advertising and marketing, Erica started McBeth Marketing in 2021 with the unusual mission to help people connect together in positive ways.

McBeth Marketing helps small businesses bridge the strategy and execution gap.

Erica sits on the Arizona Chapter Board of the American Foundation for Suicide Prevention and educates people on the benefits of how human connection can transform their companies…and their lives. She is a speaker, a writer, a storyteller, an advocate for human connection and the self-proclaimed slayer of loneliness.

Oh…and she also happens to know a lot about advertising and marketing, too.

Visit Erica's website at https://mcbethmarketing.com

518: Leverage more than JUST your time for accelerated success!

Brian Lofrumento — Wed, 11 Jan 2023 03:30:00 -0400

In today's episode we'll talk about how to leverage your CAPITAL rather than just your time to accelerate your success by acquiring resources that will fast-track your growth efforts. Check out the business marketplace mentioned in today's episode at flippa.com

517: The EASIEST business model in 2023 (and beyond!)

Brian Lofrumento — Mon, 09 Jan 2023 03:30:00 -0400

In today's episode we'll talk about the EASIEST business model you can pursue this year and what makes it better than ALL the other options.

516: THIS will set you up for failure in 2023 (but it's counter-intuitive!)

Brian Lofrumento — Fri, 06 Jan 2023 03:30:00 -0400

In today's episode we'll talk about what it means to be a pioneer in any new opportunity, trend, technology, or industry, and how trying to be one just might set you up for failure in 2023 and beyond.

515: Why no one is paying attention to your stuff!

Brian Lofrumento — Wed, 04 Jan 2023 03:30:00 -0400

In today's episode we'll talk about the role that FREQUENCY plays when it comes to your success in marketing, standing out in your marketplace, and ultimately getting people to take action in working with you!

514: My ONE WORD for 2023!

Brian Lofrumento — Mon, 02 Jan 2023 03:30:00 -0400

For the fifth year running, in today's episode I'm going to share with you my ONE WORD for 2023... plus we'll talk about how to use the one word concept to your advantage this year!

513: What I LOVE about quitting!

Brian Lofrumento — Mon, 19 Dec 2022 03:30:00 -0400

In today's episode we'll get veryyyyy personal and honest about quitting, and why most people quitting is the BEST news for us as entrepreneurs!

512: Figuring it out as you go w/ Sarah Ben-Saadon

Brian Lofrumento — Fri, 02 Dec 2022 03:30:00 -0400

Sarah Ben-Saadon is the owner of Alignment Online Marketing, which provides local marketing and SEO for business owners in the US, Canada and Israel. Their specialty is offering completely custom solutions for each client. Most of Sarah's clients have been with her for over 10 years. Sarah has 13+ years experience in SEO and online marketing and over 17 years experience in graphic design. She began her SEO and digital marketing journey by helping market her ex’s real-estate business and then locksmith business. Local SEO runs in her blood. Sarah is a single mother of 2 beautiful kiddos. Born and raised in Texas, Sarah now resides in Israel.

Visit Sarah's website at http://alignmentonline.com

511: How to find (and save on!) tools that will help your biz GROW!

Brian Lofrumento — Wed, 30 Nov 2022 03:30:00 -0400

In today's episode I'll share with you my go-to resource for finding (and saving a LOT of money on!) tools that enable my businesses to grow more efficiently, more profitably, and FASTER! Check out AppSumo at AppSumo.com.

510: Who are you letting win? (Important self reflection!)

Brian Lofrumento — Mon, 28 Nov 2022 03:30:00 -0400

In today's episode we'll talk about the ongoing battle between the HIGHEST version of yourself and the less-than-optimal versions of yourself, and how being intentional about WHO wins that battle is the key to self-growth and mastery.

509: Google Ads the RIGHT way w/ Justin Golden (aka That PPC Guy)

Brian Lofrumento — Fri, 25 Nov 2022 03:30:00 -0400

Justin Golden is the founder of That PPC Guy, a Google Partner managing over $300K per month in ad spend for clients across the US. They utilize Search, Shopping, Display, and YouTube advertising for their clients.

Before starting his own business, Justin managed $2MM in annual ad spend as a Digital Marketing Director at the corporate level and also worked as a paid media specialist at a marketing agency, both in Houston, TX. He took lessons from both experiences, combined them with his ideas and energy, and built That PPC Guy. Justin's business is a "lifestyle business," designed to accommodate and fund his passions and interests.

Visit Justin's website at ThatPPCGuy.com.

Justin lives on 4 acres in beautiful Stilwell, KS with his wife and three kids. Justin and his family love to travel and as a family they've visited 35 states and 16 National Parks in their RV. When Justin's isn't traveling or working he's playing with his motorcycle or classic Mustang in the garage.

508: Is your business STARVING or FEASTING?

Brian Lofrumento — Wed, 23 Nov 2022 03:30:00 -0400

In today's episode we'll talk about a brilliant strategy to ensure that your business FEASTS with insights from Newt Gingrich about chasing field mice or hunting antelope.

507: Be UNDERSTOOD with your branding w/ Maggie Bergin

Brian Lofrumento — Fri, 18 Nov 2022 03:30:00 -0400

Maggie is a Brand Strategist and Owner of Be Understood Branding. Maggie believes brand clarity is a kindness (everyone is exhausted!) AND a branding best practice. Maggie helps her clients carve away vagueness by building a crystal clear, distinct, irresistible brand. Be Understood Branding helps service-based businesses who are great at what they do but not-so-great at *talking* about what they do build a distinct, irresistible Brand Strategy so their work can BE UNDERSTOOD by their ideal clients.

Maggie has a BA in Government from Smith College and has worked in the Communication industry since 2000. She lives with her husband and a four legged insistent clown named Django in Chicago.

Visit Maggie's website at MaggieBergin.com and follow her on Instagram at @beunderstoodbranding

506: Your business's digital foundation w/ Brandon Garcia

Brian Lofrumento — Fri, 11 Nov 2022 03:30:00 -0400

Brandon Garcia is the owner of BKXX Enterprises, a marketing agency that helps home service businesses fix their digital foundation. This allows potentials customers to find and get sold on the company before they even pick up the phone to call. His services include business listing optimization, social media profile optimization, website and sales funnel development, reputation management, SEO, display and PPC advertising, and direct mail. Visit Brandon's website at BKXXEnterprises.com.

505: Social media algorithms and TikTok success w/ Louie Bischoff

Brian Lofrumento — Fri, 28 Oct 2022 03:30:00 -0400

Louie Bischoff is the founder and owner of the boutique marketing agency, Next Right Thing Marketing Solutions. A native of Phoenix, Arizona, Louie has focused on business and marketing strategy for more than two decades and since 2015 has added digital marketing to her repertoire. Louie is an expert on TikTok for business and has ninja-level skills doing paid ads on social media. In addition to being an invitee and participant for TikTok's SMB Marketing / Paid Advertising group (where only 35 marketers from the entire US were invited!), Louie has worked as an Advertising Account Manager / Marketing Expert for Meta, Inc (aka Facebook).

Louie has managed more than $20m in SMB advertising accounts over the last three years, and all of this practical experience and knowledge is supported by academic knowledge as she has her MBA in International Marketing from Thunderbird School of Global Management.

Visit Louie's website and get her 5 Must-Know Tips for Business Success on TikTok at nrtmarketingsolutions.com.

504: The ONE question to ask to close more sales! (Super simple!)

Brian Lofrumento — Wed, 26 Oct 2022 03:30:00 -0400

In today's episode we'll talk about the SIMPLEST question you can start asking your potential clients to start closing more sales and also gain valuable feedback that you can use to make your offer even better!

503: Are you PRETENDING to grow a business... or DOING it? (Here's how to tell)

Brian Lofrumento — Mon, 24 Oct 2022 03:30:00 -0400

In today's episode we'll talk about the easiest way to build self-awareness on whether or not you're working on the RIGHT things to ACTUALLY build a business... or if you're just PRETENDING to build a business.

502: A BETTER agency model w/ Yeliza Centeio

Brian Lofrumento — Fri, 21 Oct 2022 03:30:00 -0400

Yeliza Centeio, a Hispanic woman, wife, and mother of two, is the founder and owner of Integral Marketing & Advertising. During her 15+ years on the advertising agency side, she witnessed first hand the impact that brand's distrust in agencies had on agency growth. As part of the in-housing movement, a local Boston brand recruited Yeliza where she experienced the difficulties of attempting to bring agency expertise and resources in-house. It was then that she realized that agencies still had a place in a brand's marketing plan, but the agency model had to change to accommodate the way that brands wanted to engage with agencies. That was the base of her inspiration to launch Integral - a flexible, collaborative agency that provides clients with the support and expertise that they need when they need it.

Integral Marketing & Advertising is an advertising agency located in Boston's South Shore that provides brands and start-ups with support in any aspect of their advertising and marketing needs. Integral is a project based agency vs an AOR agency, meaning that their role is to complement and/or complete a brand's existing marketing plan whether that's a media strategy or media execution or a website or maybe just SEO. Whatever their client's need, they have a team of experienced contractors ready to help them get to the finish line.

LINKS:

501: Give them the razors, sell them the blades!

Brian Lofrumento — Wed, 19 Oct 2022 03:30:00 -0400

In today's episode we're going to be talking about a growth strategy that businesses of ANY kind can use... from physical product companies to service-based companies to coaching companies and more!

500: The end.

Brian Lofrumento — Mon, 17 Oct 2022 03:30:00 -0400

In today's episode I'll explain how and why I've come to this decision. Thank you for joining me for 500 episodes of the Wantrepreneur to Entrepreneur Podcast... now here's to 500 more!

499: The unspoken REALITIES of entrepreneurship w/ Ian Westermann

Brian Lofrumento — Fri, 14 Oct 2022 03:30:00 -0400

In today's episode you'll get to be a fly on the wall for a real life conversation between show host Brian Lofrumento and Ian Westermann, the founder and CEO of Essential Tennis. Ian has gone from being a tennis coach on the courts of Washington DC to creating the world's largest online instructional tennis company, with over a quarter million subscribers on YouTube and over 80 million views.

498: The 90-9-1 rule to STAND OUT!

Brian Lofrumento — Wed, 12 Oct 2022 03:30:00 -0400

In today's episode we're talking about the concept of participation inequality, and how it illustrates the ease in which we can stand out in any community with commitment and consistency.

497: You do NOT know which strategies will work UNTIL...

Brian Lofrumento — Mon, 10 Oct 2022 03:30:00 -0400

In today's episode we'll talk about trying new strategies to see if they work... and why NOW is the best time to take advantage of the low-costs of trying, failing, and succeeding!

496: BOOKKEEPING for your small business w/ Erin Pohan

Brian Lofrumento — Fri, 07 Oct 2022 03:30:00 -0400

Erin is the owner of Upkeeping, LLC (upkeeping.co). After 15 years in the public, private, non-profit, and educational accounting spheres, Erin has found her heart in helping small business owners. Erin supports entrepreneurs and already-established small business owners in achieving their dreams by helping them truly understand accounting. She holds an MS in Accounting from Liberty University and BS in Accounting from the University of Maryland.

When she’s not trying to make accounting more “fun”, Erin loves running, joining last-minute Ragnar teams, playing the violin, and spending time with her family boating around their hometown of Seattle, WA.

Check out her website and services at www.upkeeping.co

495: Do NOT charge hourly! Here's why...

Brian Lofrumento — Wed, 05 Oct 2022 03:30:00 -0400

In today's episode we're going to be talking about why charging hourly is devaluing the service that YOU provide while also devaluing your client's time! Shout out to Chris Do from The Futur for the perspective on today's episode... subscribe to The Futur on YouTube for more awesome content from Chris!

494: Your Growth Roadmap (behind the scenes content!)

Brian Lofrumento — Fri, 23 Sep 2022 03:30:00 -0400

In today's episode we're going to go DEEP into giving you a growth roadmap to follow so that you can get results in a more strategic and intentional way. This episode is a recording of a previous 4-part livestream from inside the Launch Coalition, a community where entrepreneurs grow TOGETHER. Get access to this recording as well as the entire 4-part series by going to LaunchCoalition.com

493: The BEST strategy for near-instant WINS!

Brian Lofrumento — Wed, 21 Sep 2022 03:30:00 -0400

In today's episode we're discussing the most effective strategy to get nearly instant wins while also establishing yourself as THE person who makes sure that everybody wins. We're talking... POWER PARTNERS!

492: How to get BETTER at entrepreneurship by PRACTICING

Brian Lofrumento — Mon, 19 Sep 2022 03:30:00 -0400

In today's episode we're talking about PRACTICING entrepreneurship so that you can get better at sales, marketing, copywriting, conversions, client fulfillment, and more!

491: SHAMELESS. SELF. PROMOTION. It's time for you to embrace it... (and here's a kick up the butt!)

Brian Lofrumento — Wed, 14 Sep 2022 03:30:00 -0400

In today's episode we're going to talk about the importance of standing up and fighting for your own cause when it comes to getting the message out about who you help and how you help them.

490: Become more productive by focusing on THIS!

Brian Lofrumento — Mon, 12 Sep 2022 03:30:00 -0400

In today's episode we'll talk about your level of responsiveness to things that come up in your inbox and on your devices and how to prevent the little things from becoming your day.

489: Airplane mode as a way of life! (Tune OUT to tune IN!)

Brian Lofrumento — Fri, 02 Sep 2022 03:30:00 -0400

In today's episode we'll talk about what author Austin Kleon describes as "airplane mode being a way of life," and the importance of tuning OUT of all the world's stimuli in order to tune IN to your creativity.

488: I'll tell you EXACTLY which strategies work and to choose...

Brian Lofrumento — Wed, 31 Aug 2022 03:30:00 -0400

In today's episode we'll talk about which strategies will work in your business and we'll discuss which ones you MUST be using if you're serious about your business's growth.

487: It's ok to quit, BUT... do THIS first!

Brian Lofrumento — Mon, 29 Aug 2022 03:30:00 -0400

In today's episode we'll talk about a key takeaway and mindset hack from Ed Mylett, an incredible speaker and the author of The Power of One More.

486: Fierce Empathy w/ David Waldy (don't miss this episode!)

Brian Lofrumento — Fri, 26 Aug 2022 03:30:00 -0400

In today's episode we're joined by the incredible David Waldy, widely known as the "Fierce Empathy Coach." He is an 8 figure sales pro turned speaker, life & business strategist, and author focused on empowering leaders & entrepreneurs to get out of their own way, create aligned abundance, & never stop becoming better versions of themselves. He has worked with thousands of entrepreneurs and shared stages with influencers like Tony Robbins. He is a father, husband, outdoorsman, coffee snob, avid non-fiction reader, and personal growth junkie.

485: The VERY important difference of EMPLOYEE vs ENTREPRENEUR

Brian Lofrumento — Wed, 24 Aug 2022 03:30:00 -0400

In today's episode we're going to examine the difference of being an employee vs being an entrepreneur so we can understand – and execute on! – the key job functions to make your business GROW!

484: It's a COLD day on Everest...

Brian Lofrumento — Mon, 22 Aug 2022 03:30:00 -0400

In today's episode we'll talk about the importance of mental resilience and how embracing the HARD parts of the journey should be the norm rather than the expectation.

483: STOP LOOKING FOR ANSWERS.

Brian Lofrumento — Mon, 13 Jun 2022 03:30:00 -0400

In today's episode we're going to be talking about where and how to find answers as you're growing your business.

482: How to INSTANTLY make your skills / product / service more valuable...

Brian Lofrumento — Sun, 12 Jun 2022 03:30:00 -0400

In today's episode we'll talk about how to have your efforts pay off in a significantly bigger way by finding people who value your skills / products / services more!

481: The money is in the...

Brian Lofrumento — Wed, 08 Jun 2022 03:30:00 -0400

There's ONE sales activity that will give you more bang for your buck than any other, so in today's episode we're going to talk about the importance of... FOLLOWING UP! Plus, you'll get some super simple yet effective ideas for following up with people through a place of service and caring about them.

480: HOW and WHY you keep getting thrown off your path

Brian Lofrumento — Mon, 06 Jun 2022 03:30:00 -0400

In today's episode we'll discuss a simple concept from the late Kobe Bryant about how to stick to the path that you've committed to... as well as WHY we so often veer from that path once we set out on our journey.

479: Growing and evolving as a person, leader, and entrepreneur w/ Melissa Rodriguez

Brian Lofrumento — Fri, 03 Jun 2022 03:30:00 -0400

Melissa Rodriguez is the founder of Social Media Relations, a highly diverse performance-driven digital marketing agency based in Los Angeles, California. In addition to running a 7-figure agency, Melissa is on a mission to empower other millennial women to bring their big ideas to fruition, which she does with EmpowHer, a monthly live and virtual empowerment series.

478: This mistake is KILLING your marketing (and wasting your time!)

Brian Lofrumento — Wed, 01 Jun 2022 03:30:00 -0400

The actions you invest your time and energy into are only one half of an effective marketing strategy. In today's episode we're going to talk about the most important half of this marketing equation.

477: Why we MUST go through hardships along the way

Brian Lofrumento — Mon, 30 May 2022 03:30:00 -0400

On Memorial Day we're reminded that "freedom isn't free," which for us as entrepreneurs also serves as a reminder that there are hardships we must go through on the pursuit of success. In today's episode we'll talk about how those hardships help us to become the people we need to become to get to where we want to be.

476: From ZERO to MILLIONS without ANY fancy tactics w/ Travis Rosser

Brian Lofrumento — Fri, 27 May 2022 03:30:00 -0400

Travis Rosser is an entrepreneur, speaker, and author with decades of experience in the software industry. In 2010, he co-founded Kajabi, a knowledge commerce platform that has helped thousands of people launch their own small businesses, collectively generating more than $2.5 billion in revenue. As an author, Travis has written a bestselling book called You Inc., which teaches the value of monetizing your passions and expertise, and shares the path to building a brand around yourself. Inspired by his belief that everyone should be building a business around themselves, Travis’ new mission has led him to starting CoachSnap, the next industry-disrupting platform for coaches.

475: Do NOT make the biggest mistake I've ever made :(

Brian Lofrumento — Wed, 25 May 2022 03:30:00 -0400

In today's episode we're going to talk about what you MUST do any time you get new customers or clients... because doing the OPPOSITE of this is what I consider my biggest mistake ever!

474: How you MUST treat yourself for a better LIFE and BUSINESS!

Brian Lofrumento — Mon, 23 May 2022 03:30:00 -0400

In today's episode we'll discuss one of Jordan B Peterson's 12 Rules For Life, where he says that we must "treat yourself like someone you're responsible for helping." Join us for Entrepreneur Coffee & Cocktails by going to imetbrian.com/coffee

473: SURVIVING (and then thriving!) with Matt Ode

Brian Lofrumento — Fri, 20 May 2022 03:30:00 -0400

At the age of 24 Matt Ode was diagnosed with Stage 3C Testicular Cancer. By the age of 25 he was in a 2 week non-induced coma, where he faced multiple near death experiences, having to relearn to live his entire life again. Through years of perseverance and hard work Matt is now a keynote inspirational speaker & cancer advocate / mentor sharing his message and story to help individuals transform their setbacks into their superpowers while teaching them how to create an impactful story and message to share to the world. Check out his website at mattodespeaks.com

472: The SMARTEST Tesla strategy that you can steal!

Brian Lofrumento — Wed, 18 May 2022 03:30:00 -0400

In today's episode we'll talk about a very smart and intentional strategy that Tesla used to gain resources, reputation, experience, and an audience in their bid to penetrate the market... and most importantly, we'll discuss how YOU can steal this strategy for YOUR business's growth! Join us for LIVE Entrepreneur Coffee & Cocktails twice a week for FREE on Zoom by going to imetbrian.com/coffee

471: What it REALLY takes to succeed.

Brian Lofrumento — Mon, 16 May 2022 03:30:00 -0400

In today's episode you'll hear an incredible piece of life advice from Nick Saban, one of the best college football coaches, on what it takes to succeed. This is an important reminder for EVERYONE, no matter where you are in your entrepreneurial journey.

470: The most DANGEROUS type of optimism!

Brian Lofrumento — Mon, 25 Apr 2022 03:30:00 -0400

The first emotion we experience in any NEW journey is uninformed optimism, and in today's episode we talk about the GOOD aspects of that emotion, the downsides of chasing it, and a healthier form of optimism that we must strive for as entrepreneurs.

469: What a homeless guy taught me about success...

Brian Lofrumento — Fri, 15 Apr 2022 03:30:00 -0400

In today's episode we'll back wayyyy up and ask ourselves the important question: how do we define success? This episode aims to help you realize that you are ALREADY successful, and growing a successful business isn't about filling in gaps, but instead about expanding an already awesome pie of things to be grateful for in your life!

468: The BEST way to identify the PERFECT lead magnet

Brian Lofrumento — Wed, 13 Apr 2022 03:30:00 -0400

Choosing the right lead magnet is a VERY important aspect of your marketing as it's the front-end of your lead generation efforts, which kicks off your sales process. In today's episode we'll talk about how to identify the best potential lead magnet for your business so that it 1) attracts your ideal customers, but 2) sets you up for success in converting them into sales.

467: The RIGHT way to "fake it until you make it"...

Brian Lofrumento — Mon, 11 Apr 2022 03:30:00 -0400

In today's episode we'll talk about revealing your inner identity to others' and how that shapes the way that you're perceived – and more importantly, the way that you behave and show up in the world. This episode also includes an excerpt from James Clear's book "Atomic Habits."

466: You MUST adopt this rule to make ANY strategy work!

Brian Lofrumento — Fri, 08 Apr 2022 03:30:00 -0400

In today's episode I share with you what I call the "50 Rep Rule," which is the key to making ANY and EVERY strategy work!

465: STOP guessing and START modeling!

Brian Lofrumento — Wed, 06 Apr 2022 03:30:00 -0400

In today's episode we'll talk about how success leaves clues, and why that means you should NOT be guessing when it comes to your marketing, your copywriting, and your sales efforts, as well as two powerful tools that you can use to your advantage to leverage high-converting and effective techniques and strategies.

464: Seasons of SILENCE! (This is a good thing...)

Brian Lofrumento — Mon, 04 Apr 2022 03:30:00 -0400

In today's episode we'll talk about the benefit of operating in silence while you DO THE WORK that will give you many things worth celebrating once you've launched!

463: How getting things "DONE" is hurting you!

Brian Lofrumento — Mon, 28 Feb 2022 03:30:00 -0400

In today's episode we'll talk about the importance of iterative processes and persistence when it comes to your business's growth. It's about getting things WORKING... not DONE!

462: Turning your BREAKDOWNS into BREAKTHROUGHS w/ Lauren Friedwald

Brian Lofrumento — Fri, 28 Jan 2022 03:30:00 -0400

Lauren Friedwald is a breathwork facilitator and Psych-K facilitator who has transformed her life through a journey of healing and self-discovery after getting diagnosed with Lyme disease. In today's episode she shares her story of how she's turned her breakdowns into breakthroughs to become a stronger person and a more prepared entrepreneur, and how breathwork and Psych-K can be vehicles for eliminating limiting beliefs, easing anxiety, and becoming the best version of YOU!

461: Your website NEEDS to do these three things!

Brian Lofrumento — Wed, 26 Jan 2022 03:30:00 -0400

Entrepreneurs are missing a HUGE opportunity to have their website work for them, so in today's episode we'll reshape the way you view your website's impact on your business and talk about how to use your website to generate more leads, close more customers, and nurture prospects to become leads or customers.

460: Are you DECIDING or SLIDING?

Brian Lofrumento — Mon, 24 Jan 2022 03:30:00 -0400

In today's episode we'll talk about the importance of DECISION POINTS when it comes to moving forward in your business in an intentional way.

459: Ending entrepreneurial FRUSTRATION w/ Marc Zimmermann, Co-Founder of EFFEKT

Brian Lofrumento — Fri, 21 Jan 2022 03:30:00 -0400

In today's episode you'll hear from EFFEKT co-founder Marc Zimmermann on how reshaping his mindset and attitude has enabled him to grow as an entrepreneur, and how focusing on that personal development and growth has eliminated frustration through the ups and downs of growing an online fitness business.

458: The MISSING INGREDIENT in your sales and marketing!

Brian Lofrumento — Wed, 19 Jan 2022 03:30:00 -0400

In today's episode we'll talk about the simple yet powerful strategy that ALL engaging and persuasive speakers, leaders, and salespeople use... FUTURE PACING! By injecting this into your marketing and sales campaigns, you'll be able to move more people to take action.

457: MLK's words of wisdom for entrepreneurs

Brian Lofrumento — Mon, 17 Jan 2022 03:30:00 -0400

On the day that we celebrate and remember the birthday of the late, great Martin Luther King Jr, we discuss ten of his most relevant quotes for us as entrepreneurs.

456: Let's talk about LIFE! (This is more important than business)

Brian Lofrumento — Fri, 14 Jan 2022 03:30:00 -0400

In today's episode we're talking about the journey of LIFE and how our entrepreneurial pursuits are just one component of that life journey. This episode serves as a reminder of how important it is to enjoy the journey and NOT the destination!

455: Use this simple strategy to put together an INCREDIBLE offer!

Brian Lofrumento — Wed, 12 Jan 2022 03:30:00 -0400

Whether you're just starting out OR you're a seasoned veteran, BUNDLING is a simple strategy to reach more people, put together an IRRESISTIBLE offer, and generate revenue from better serving more people.

454: If you play the wrong game you WILL LOSE! (And I don't want you to lose!)

Brian Lofrumento — Mon, 10 Jan 2022 03:30:00 -0400

In today's episode we'll talk about the importance of playing an INFINITE game rather than a FINITE game when it comes to your entrepreneurial journey.

453: My ONE WORD for 2022!

Brian Lofrumento — Fri, 07 Jan 2022 03:30:00 -0400

It's a new year... giving you a fresh chance to set the tone for the coming 12 months! In today's episode I share with you my one word for 2022, and tell you WHY it's important to choose a word.

452: Your marketing MUST do THIS!

Brian Lofrumento — Wed, 05 Jan 2022 03:30:00 -0400

In today's episode we'll discuss the marketing phrase coined by Robert Collier when he said "Always enter the conversation already taking place in the customer's mind."

451: I lost EVERYTHING on January 1st...

Brian Lofrumento — Mon, 03 Jan 2022 03:30:00 -0400

In today's episode we'll talk about the work that needs to be done this year and the importance of committing to your goals not just today but again and again and again.

450: You've changed. Here's why that's a GREAT thing!

Brian Lofrumento — Mon, 22 Nov 2021 03:30:00 -0400

In today's episode I'm going to share a personal story with you about my first trip back to Los Angeles, my realization that I've changed since I've been gone, and how that applies to YOU and your entrepreneurial journey!

449: EVERYTHING in your life...

Brian Lofrumento — Mon, 25 Oct 2021 03:30:00 -0400

In today's episode we'll talk about how EVERYTHING in your life is either a positive or a negative... there is no neutral! This episode comes off a quote and a bit of inspiration from the amazing public speaker Larry Winget.

448: How to become LUCKIER!

Brian Lofrumento — Fri, 01 Oct 2021 03:30:00 -0400

You've probably heard the phrase that "you create your own luck," but today we're going to dive deeper into the topic of luck and how to TRULY create it as an entrepreneur!

447: If nothing changes...

Brian Lofrumento — Mon, 20 Sep 2021 03:30:00 -0400

In today's episode you'll get VERY simple but VERY important advice that will decide the direction that the rest of your year takes. Ignore this at your peril!

446: LLCs for entrepreneurs and other legal considerations w/ Wesley Henderson

Brian Lofrumento — Fri, 17 Sep 2021 03:30:00 -0400

Ever wondered if, when, and why you should incorporate your business? Ever had other legal-related questions as an entrepreneur? In today's episode we're joined by lawyer Wesley Henderson, who loves helping entrepreneurs through his services and Drafted Legal, a company which specializes in affordable entrepreneurship-related legal templates and services, including LLC formation! Enter code BRIAN at checkout for 20% off!

445: The LYNCHPINS of entrepreneurial growth

Brian Lofrumento — Wed, 15 Sep 2021 03:30:00 -0400

In today's episode you'll hear a conversation I had with Rachel Gogos, the CEO and founder of brandiD, about the lynchpins of true entrepreneurial growth that aren't often talked about. The first part of our conversation is in Episode 444.

444: Why I love entrepreneurship (especially through rough times!)

Brian Lofrumento — Mon, 13 Sep 2021 03:30:00 -0400

In today's episode I'll share why I've been missing lately, and you'll get the chance to hear a real life conversation that I recorded alongside my good entrepreneurial friend Rachel Gogos, the CEO and founder of brandiD.

443: Being location-independent and uncovering (and implementing) success strategies w/ Mitko Karshovski

Brian Lofrumento — Fri, 20 Aug 2021 03:30:00 -0400

Mitko Karshovski has living as a digital nomad for 5+ years and has spent a majority of that time growing an agency from a small team of 6 to over 25 professionals all working 100% remote. Last year he launched Parable, an online community that uses the Harvard Business School case study method to teach people how to build an online lifestyle business, by creating transparent case studies based on successful online businesses. Learn more about Parable at JoinParable.com.

442: How to get MORE done with a VA (for $9/mo!)

Brian Lofrumento — Wed, 18 Aug 2021 03:30:00 -0400

Ever heard entrepreneurs and CEOs talk about getting more done with the use of virtual assistants? Have you ever wondered the logistics of having a VA and how much it costs? In today's episode you'll learn about my secret VA tool for years... FancyHands! Get 50% off your first month by using www.imetbrian.com/fancyhands

441: Money seeds? Yep! This sounds weird but is true...

Brian Lofrumento — Mon, 16 Aug 2021 03:30:00 -0400

In today's episode we'll talk about the concept of planting "money seeds" through giving service and value. This concept comes from the incredible book "The Magic of Thinking Big" by Dr. David J Schwartz.

440: PROCRASTINATION! w/ Eric Twiggs

Brian Lofrumento — Fri, 23 Jul 2021 03:30:00 -0400

Eric M. Twiggs is the author of The Discipline of Now: 12 Practical Principles to Overcome Procrastination. Eric is also the host of a weekly inspirational podcast titled "The 30 Minute Hour."

As a Certified Life & Business Coach, Eric has conducted over 28,000 coaching sessions, helping executive leaders and entrepreneurs who have moved from feeling frustrated, to finding fulfillment. He has also led organizations of 500 or more people in corporate America, and shared his message with corporations, associations, and congregations across the country.

By reading The Discipline of Now, you will receive a proven blueprint to beat procrastination, so that you make more money, get more done, and feel more confident.

439: The THREE types of traffic (this is important!)

Brian Lofrumento — Wed, 21 Jul 2021 03:30:00 -0400

In today's episode we'll talk about diversifying your traffic by leveraging the three types of traffic: traffic you influence, rent, and own!

438: Don't do it in silence!

Brian Lofrumento — Mon, 19 Jul 2021 03:30:00 -0400

In today's episode we'll talk about the importance of sharing your wins, no matter how big or how small they are!

437: Bootstrapping SIX and SEVEN figure businesses from scratch w/ Ray Blakney

Brian Lofrumento — Fri, 16 Jul 2021 03:30:00 -0400

Ray Blakney is an award-winning Filipino-American entrepreneur who grew up in Turkey but now lives in Mexico. His businesses include Live Lingua (one of the top online language schools), Twiducate (a social network for schools with over 200k registered users, and Podcast Hawk (a SAAS product that helps you get booked on podcasts on auto-pilot). He is also host of one of the top language learning podcasts on iTunes Learn Spanish with Live Lingua releasing a new episode daily.

436: My favorite FREE traffic source!

Brian Lofrumento — Wed, 14 Jul 2021 03:30:00 -0400

In today's episode we'll talk about an amazing (and FREE) traffic source that utilizes much bigger established audiences for you to get in front of thousands of people and drive more traffic and attention to your website and business.

435: You're doing it ALL WRONG if this is you!

Brian Lofrumento — Mon, 12 Jul 2021 03:30:00 -0400

In today's episode we'll talk about the ONE BIGGEST MISTAKE that newer entrepreneurs make, and how that mistake lets them off the hook too easily and lacks accountability. Join us inside the Launch Coalition at www.LaunchCoalition.com

434: If there's ONE thing you buy...

Brian Lofrumento — Wed, 16 Jun 2021 03:30:00 -0400

65 top digital marketing experts from around the world have come together to give you a “stack” of their best trainings and courses worth $12,684 - for only $47!

In today's episode of the Wantrepreneur to Entrepreneur Podcast, I'm sitting down with Dan Morris, creator of the BC Stack, to talk about what's inside the BC Stack and how it can help wantrepreneurs and entrepreneurs at ALL levels to launch and grow their businesses!

Get this year's BC Stack (including a YEAR of membership to the Launch Coalition!) for just $47 at http://www.imetbrian.com/bc

433: Doing over $10m with... lawncare!? w/ Bryan Clayton

Brian Lofrumento — Fri, 11 Jun 2021 03:30:00 -0400

Bryan Clayton is CEO and cofounder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

432: Things aren't so permanent! (So take the pressure off!)

Brian Lofrumento — Mon, 07 Jun 2021 03:30:00 -0400

In today's episode we'll address the fact that most things aren't permanent... and discuss how that should take the pressure off of you AND spark you into action!

431: Doing $100m+ by doing the right thing in business w/ Jeff Morrill

Brian Lofrumento — Fri, 28 May 2021 03:30:00 -0400

Jeff Morrill co-founded Planet Subaru, “your undealership,” in 1998, and built it into one of the most successful privately-held car dealerships in the United States. He later started other businesses in automotive retail, real estate, telecommunications, and insurance that generate over $100,000,000 in annual revenue. His achievements in building profitable and ethical companies have been featured in a variety of national media including USA Today, Entrepreneur Magazine, Automotive News, The Boston Globe, and others. Jeff is the author of Profit Wise: How to Make More Money in Business by Doing the Right Thing.

430: I'M ANGRY. This will cost you your dreams... (serious episode)

Brian Lofrumento — Wed, 26 May 2021 03:30:00 -0400

Today's episode is impassioned and direct, and it has to do with a GIANT mistake that will cost you your dreams.

429: What if you didn't need ANYTHING?

Brian Lofrumento — Mon, 24 May 2021 03:30:00 -0400

In today's episode I'll ask you to flip the script on one of the biggest excuses that wantrepreneurs and entrepreneurs have.

428: Get outside the box! (Here's a challenge for you...)

Brian Lofrumento — Fri, 21 May 2021 03:30:00 -0400

Being able to THINK and COMMUNICATE outside the box and making connections that other people may not see or recognize means that you'll be able to capture people's attentions, communicate your message more effectively, and ultimately get your brain firing on all cylinders... so in today's episode we'll talk about HOW to do that, and I'll make you a challenge for the next seven days.

427: Your business will either die or THRIVE based on THIS! (Most important strategy in 2021!)

Brian Lofrumento — Wed, 19 May 2021 03:30:00 -0400

The lifeblood of your business is relationships... relationships with potential sales prospects, relationships with people in your industry and network, relationships with potential partners, and relationships with your customers. In today's episode you'll hear about the most effective way to manage all of those relationships.

426: Get more people to want to work with you!

Brian Lofrumento — Mon, 17 May 2021 03:30:00 -0400

Want to become more likable so that more people want to help you and work with you? In today's episode you'll hear about a simple mindset shift and attitude hack to start being more magnetic to people!

425: If I had to make $10K FAST, I'd do this...

Brian Lofrumento — Fri, 14 May 2021 03:30:00 -0400

In today's episode I'll share with you the ONE simple strategy I'd use to generate a quick $10K in revenue if I needed to start from scratch without ANY product or service, NO audience, and zero money. ANYONE can use this strategy!

424: INSTANTLY become better at marketing and sales with THIS!

Brian Lofrumento — Wed, 12 May 2021 03:30:00 -0400

Great marketing means entering the conversation that's already happening in your prospects' heads, and in today's episode I'll share with you a simple exercise and document that you can create to instantly have better marketing, better copy, and more effective sales conversations!

423: This gets me EVERY TIME!

Brian Lofrumento — Mon, 10 May 2021 03:30:00 -0400

Not feeling inspired or motivated? Want to INSTANTLY get fired up to dream bigger and do bigger? In today's episode I'll share with you one quote and thought that gets me fired up EVERY time!

422: What if it wasn't so complicated?

Brian Lofrumento — Fri, 07 May 2021 03:30:00 -0400

In today's episode I just want to talk to YOU! We're going to talk about accepting the fact that what if business in fact is just simple, and now it's a matter of execution?

421: Make money by helping people for FREE!

Brian Lofrumento — Wed, 05 May 2021 03:30:00 -0400

In today's episode you'll learn an extremely simple and effective strategy to getting paid to help people for FREE! You can use this strategy immediately, regardless of what stage of business you're at... especially if you don't even have a business idea just yet!

420: The path of least resistance is a TRAP!

Brian Lofrumento — Mon, 03 May 2021 03:30:00 -0400

In today's episode we'll talk about the path of least resistance and how it shows that you're avoiding the important stuff when it comes to growing your business!

419: Growing (and hiring) from solopreneur to multi-six figure nutrition empire w/ Kate Lyman

Brian Lofrumento — Fri, 16 Apr 2021 03:30:00 -0400

In today's episode you'll hear the real and inspiring story behind how Kate Lyman went from solopreneur to now running a team of five nutrition coaches plus other support staff that is currently a multiple six-figure nutrition company. Kate opens up to share her story and journey, as well as specific strategic decisions that she's made when it comes to hiring as well as how she gets clients.

Find Kate's nutrition coaching business at katelymannutrition.com or follow her on Instagram @klnutrition.

418: Ways to monetize a podcast without ANY advertising

Brian Lofrumento — Wed, 14 Apr 2021 03:30:00 -0400

Wondering if you should start a podcast? Or do you already have a podcast and you want to know how to monetize it? In today's episode you'll learn three crazy simple ways to monetize your podcast without ANY advertisers... even from day one!

417: Help more people! (Especially if you're stuck)

Brian Lofrumento — Mon, 12 Apr 2021 03:30:00 -0400

In today's episode we'll talk about a very simple but VERY effective mindset and attitude to adopt any time you feel stuck and any time you want to move forward in your business. This one is VERY simple but VERY effective!

416: What it ACTUALLY means to do your best

Brian Lofrumento — Fri, 02 Apr 2021 03:30:00 -0400

In today's episode we'll steal some insights from Tom Brady about doing YOUR best, as well as some words of wisdom from The Four Agreements that shed insights and a healthy mindset shift towards doing your best work.

415: You MUST understand these three phases of play!

Brian Lofrumento — Wed, 31 Mar 2021 03:30:00 -0400

Feel like you're not moving forward in growing your business? In today's episode we'll talk about the three phases of play of building your business, summarized by three letters: BSS, which stand for Build, Sell, and Scale.

414: Your life TODAY is the result of THIS!

Brian Lofrumento — Mon, 29 Mar 2021 03:30:00 -0400

It's easy to look at your life today and want to be further ahead, but in today's episode we'll directly talk about your timeline and how to make sure your life is where you want it to be a year from now.

413: A behind-the-scenes exclusive conversation with a 7-figure branding expert

Brian Lofrumento — Fri, 26 Mar 2021 03:30:00 -0400

Ever wondered what the difference is between industry leaders and entrepreneurs who are just ignored and forgotten about? In today's episode you'll get behind-the-scenes access to a conversation I recently had with Rachel Gogos, who is a 7-figure branding expert and the CEO and Founder of brandiD, a branding agency based in Pittsburgh, Pennsylvania. To get full access to this session join us inside the Launch Coalition by heading to LaunchCoalition.com!

412: This marketing funnel is CRAZY!

Brian Lofrumento — Wed, 24 Mar 2021 03:30:00 -0400

In today's episode you'll learn about my second most profitable marketing funnel ever, how it works, and why it works... as well as some ideas to make it work for YOUR industry.

411: Are you in the effort business?

Brian Lofrumento — Mon, 22 Mar 2021 03:30:00 -0400

In today's episode we'll ask an important question about if you're in the EFFORTS business or the business of actually making money.

410: My most profitable funnel EVER!

Brian Lofrumento — Wed, 17 Mar 2021 03:30:00 -0400

In today's episode you're going to hear about the ONE marketing funnel that has generated more revenue and customers and clients for my businesses than any other... and why and how it works!

409: You can have THIS or THAT in the next 30 days!

Brian Lofrumento — Mon, 15 Mar 2021 03:30:00 -0400

Over the next 30 days, you can EITHER have results... or excuses as to why you didn't get results. In today's episode we talk about the importance of recognizing the passing of time, and an added kick up the butt to start (or keep) doing what gets you closer to progress.

408: FALSE STARTS

Brian Lofrumento — Fri, 05 Mar 2021 03:30:00 -0400

In today's episode we're going to talk about false starts in your entrepreneurial journey, and how they can serve you by getting you back on track and focused on what matters.

407: Close more sales the EASY way by doing this starting TODAY!

Brian Lofrumento — Wed, 03 Mar 2021 03:30:00 -0400

The only person who is better than YOU are at selling your products or services is... your customers! In today's episode we'll talk about the importance of asking for reviews and testimonials, and a really low-key way to ask for them (whether you have any customers or clients or not!).

406: Are you celebrating your wins?

Brian Lofrumento — Mon, 01 Mar 2021 03:30:00 -0400

Studies have shown that the quality of our lives and our happiness depends not on how many people we have to call when things go wrong, but instead how many people we can call to celebrate with when things go RIGHT! In today's episode we'll talk about the importance of celebrating your wins... no matter how big or how small they are.

405: The 10 worst pieces of advice I've received...

Brian Lofrumento — Fri, 26 Feb 2021 03:30:00 -0400

In today's episode I'll share ten of the worst pieces of business advice I've ever received, and why it's not true.

404: Ignore this competitor at your peril!

Brian Lofrumento — Wed, 24 Feb 2021 03:30:00 -0400

Think that you need to convince your prospect on why your product or service is better than your competition? Think again! In today's episode we talk about the #1 thing that you're up against in any sales pitch: your prospect's likely decision to take NO action!

403: Don't let past NEGATIVE experiences ruin future ones!

Brian Lofrumento — Mon, 22 Feb 2021 03:30:00 -0400

Momentum can work in your favor OR against you... and in today's episode we'll talk about how to forget about past negative experiences and treat every person and every situation with a clean, fresh slate.

402: Your friends DON'T understand you! Here's why...

Brian Lofrumento — Fri, 19 Feb 2021 03:30:00 -0400

Do you feel like your friends don't understand what you're trying to do as an entrepreneur? Chances are... you're right! In today's episode we'll talk about who you surround yourself with, and the important question to ask when you're wondering if someone is worthy of being in your life.

401: Are you doing these two things? (MUST DO FOR ENTREPRENEURS!)

Brian Lofrumento — Wed, 17 Feb 2021 03:30:00 -0400

In today's episode we'll talk about the VERY simple strategy behind turning your email list into revenue. If you're not doing these two things, then you need to start now!

400: ALL happy people have this trait... use it as an entrepreneur!

Brian Lofrumento — Mon, 15 Feb 2021 03:30:00 -0400

When it comes to fostering deep and successful relationships, there's one trait that ALWAYS benefits all parties involved: giving the other person the benefit of the doubt! In today's episode we'll talk about how that will work out to your advantage as an entrepreneur.

399: How to use a BOOK to grow your business w/ Laura Gale

Brian Lofrumento — Fri, 12 Feb 2021 03:30:00 -0400

Laura Gale has been in the publishing industry for more than a decade, and has worked on bestsellers such as the Twilight series and the personal memoirs of Nelson Mandela and Tina Fey. Now, she helps entrepreneurs write, publish, and market books that transform their businesses and leave a legacy they're proud of. In today's episode you'll hear us talk about HOW to write and publish your book as an entrepreneur, WHY to do it, WHEN to do it, and how to make the most out of this positioning tool.

398: Always know EVERYTHING about your industry with this crazy simple FREE tool!

Brian Lofrumento — Wed, 10 Feb 2021 03:30:00 -0400

Success leaves clues, and in today's episode you're going to learn about a crazy simple and FREE tool that will reveal ALL the clues of your industry and its leaders to you... in just 60 seconds!

397: Lessons from being an Eagle Scout w/ Joe Pollhein Sr. & Joe Pollhein Jr.

Brian Lofrumento — Mon, 08 Feb 2021 03:30:00 -0400

In today's episode you'll hear from the father-son duo of published authors, Joseph Pollhein Sr. and Joseph Pollhein Jr., as they share lessons and insights from their book Soaring With Eagles: West Point Lessons for Becoming an Eagle Scout. You'll hear how the values instilled in them by becoming Eagle Scouts have shaped their journeys to become authors and entrepreneurs. Check out their book by visiting WestPointEagleProject.com

396: YOUR health and fitness w/ Coach Marc Zimmermann

Brian Lofrumento — Fri, 05 Feb 2021 03:30:00 -0400

Marc Zimmermann is the creator of Ripped30, one of the fastest-growing online fitness programs, and in today's episode he shares some simple ways that entrepreneurs (and wantrepreneurs!) can make small tweaks for maximum results when it comes to bettering their health and fitness.

395: Interest- vs. intent-based marketing

Brian Lofrumento — Wed, 03 Feb 2021 03:30:00 -0400

There are two VERY different forms of marketing at your disposal as an entrepreneur: intent-based marketing and interest-based marketing. In today's episode we'll talk about the differences between the two forms and give examples of how different ad platforms take advantage of interest-based marketing and intent-based marketing.

394: The GameStop advantage for entrepreneurs!

Brian Lofrumento — Mon, 01 Feb 2021 03:30:00 -0400

If there's one thing we're learning from the GameStop saga, it's that everyday people can have strength in numbers. In today's episode we're talking about how to harness that strength in your own entrepreneurial journey.

393: How Marc Zimmermann co-founded one of the fastest growing online fitness companies!

Brian Lofrumento — Fri, 29 Jan 2021 03:30:00 -0400

In today's episode you'll hear how Marc Zimmermann went from being a professional soccer player in Germany to a personal trainer and now is the co-founder of one of the fastest-growing online fitness companies in the world. You'll hear about his entrepreneurial growth, lessons learned, and obstacles faced along the way. Get Marc's FREE 7 day fitness challenge and access to his live weekly workouts at CompleteTheChallenge.com.

392: The answer (probably) ISN'T marketing!

Brian Lofrumento — Wed, 27 Jan 2021 03:30:00 -0400

Every time you login to social media and see an ad, it's probably a marketer telling you a new solution to your marketing troubles. In today's episode we'll talk about how and why it's probably not that you've got a marketing problem, and where you should be focusing instead.

391: The GOOD (and bad) thing about comparing yourself to others!

Brian Lofrumento — Mon, 25 Jan 2021 03:30:00 -0400

In today's episode we'll talk about the good and bad sides of comparing yourself with others, and we'll put it into the context of YOUR unique entrepreneurial journey.

390: How to become (micro) famous to the RIGHT people and become in demand w/ Matt Johnson

Brian Lofrumento — Fri, 22 Jan 2021 08:30:00 -0400

Have you ever wondered if you have to be like GaryVee and be hustling and marketing around the clock on every social media platform? In today's episode Matt Johnson, the author of MicroFamous: Become Famously Influential to the Right People, discusses simple and effective ways to start establishing yourself as an expert and become in-demand in your industry by leveraging platforms like podcasting. Get a copy of Matt's book at GetMicroFamous.com.

389: Get the low hanging fruit to succeed FASTER!

Brian Lofrumento — Wed, 20 Jan 2021 08:30:00 -0400

In today's topic we'll talk about making marketing and sales harder than it should be... and acknowledge the low-hanging fruit that will make your life easier and more profitable!

388: You MUST develop this habit to be more successful (and happier!)

Brian Lofrumento — Mon, 18 Jan 2021 08:30:00 -0400

As entrepreneurs (and people), we're often our own harshest critics... but in today's episode we'll examine that habit and talk about a more productive habit that will enable you to reach the next level in your life and in your business.

387: How a married couple with two kids are growing a physical products biz w/ Guven & Allie Arpaci

Brian Lofrumento — Fri, 15 Jan 2021 08:30:00 -0400

Guven and Allie Arpaci are the founders of Together Textiles, a Turkish textile company selling Turkish towels and more across the United States and online at TogetherTextiles.com. In this episode you'll hear all about their journey of going from traditional 9 to 5 employees to full-time entrepreneurs while managing their company's growth as well as full-time parenthood.

386: This strategy ALWAYS works!

Brian Lofrumento — Wed, 13 Jan 2021 08:30:00 -0400

The worst response to any marketing you can do is silence... and in today's episode we'll talk about how to get your audience to start engaging with you, whether it's over email, social media, or in person.

385: Do THIS this year, and good things will happen!

Brian Lofrumento — Mon, 11 Jan 2021 08:30:00 -0400

If you do something good for yourself or your business today, chances are you won't see results tomorrow. That's why in today's episode we'll talk about a surefire mindset shift to NOT quit this year!

384: My ONE WORD for 2021!

Brian Lofrumento — Fri, 08 Jan 2021 08:30:00 -0400

It's a new year... giving you a fresh chance to set the tone for the coming 12 months! In today's episode I share with you my one word for 2021, and tell you WHY it's important to choose a word.

383: DON'T focus on your goals this year!

Brian Lofrumento — Wed, 06 Jan 2021 08:30:00 -0400

It's easy to "commit" to your goals... but it's much harder to commit to ACTIONS. In today's episode we'll talk about how actions are the daily commitments that lead to your goals.

382: You and I need to talk...

Brian Lofrumento — Mon, 02 Nov 2020 09:58:48 -0400

In today's episode we're having an important check-in about YOUR progress over the past six, 12, or 18 months. I invite you to email me at hello@imetbrian.com with your revelations!

381: It doesn't have to be sexy!

Brian Lofrumento — Wed, 28 Oct 2020 07:30:00 -0400

Getting your first customer or client is THE most important thing when you start your business, and in today's episode we'll talk about how to make it happen... without any funnels, ad campaigns, or fancy marketing stuff!

380: THIS separates you from the best of the best!

Brian Lofrumento — Mon, 26 Oct 2020 07:30:00 -0400

We've all got access to the same information... we've all got access to the same technology and tools... so what actually separates the best of the best from the rest? In today's episode we'll talk about how YOU can start getting better at ANYTHING!

379: You'll make more money if you do THIS!

Brian Lofrumento — Wed, 07 Oct 2020 07:30:00 -0400

As entrepreneurs we often get pulled in many different directions, but in today's episode we'll talk about the ONE activity you can do this month to start making more money!

378: Use the seasons to YOUR advantage!

Brian Lofrumento — Mon, 05 Oct 2020 07:30:00 -0400

Motivation can come internally but also externally, and in today's episode we'll talk about how to use the calendar and natural time transitions to your advantage as an entrepreneur.

377: The DEBATE and POLITICS for us as entrepreneurs

Brian Lofrumento — Fri, 02 Oct 2020 07:30:00 -0400

Politics... what does it mean for us as entrepreneurs? In today's episode you'll hear host Brian Lofrumento's perspective on what politics and the upcoming election mean for entrepreneurs, and how it changes our priorities.

376: How to BUILD a business!

Brian Lofrumento — Wed, 30 Sep 2020 07:30:00 -0400

When it comes to growing a business, it's more about BUILDING your business rather than LAUNCHING your business. In today's episode we'll talk about how important it is to truly BUILD a successful foundation if you're serious about succeeding as an entrepreneur.

375: Growing your business ORGANICALLY by NICHING DOWN with Michael Kittinger

Brian Lofrumento — Fri, 25 Sep 2020 07:30:00 -0400

Michael Kittinger is the founder of Traffic and Pipelines, where he helps financial advisors get more customers and clients using a simple, effective, and personable organic strategy to GROW! Michael has fine-tuned an organic approach to finding your perfect customers and clients on LinkedIn, and in today's episode he shares how to do that in a way that gets people EXCITED to hear from you! Grab a free training and some goodies from Michael at trafficandpipelines.com/imetbrian

374: The SIMPLEST strategy when you don't know how to do something!

Brian Lofrumento — Wed, 23 Sep 2020 07:30:00 -0400

It's easy as an entrepreneur to say "I don't know how to do that," but with today's resources at your fingertips there are successful examples and models of how to do ANYTHING and EVERYTHING! In today's episode we'll talk about how to model your work after successful examples rather than reinventing the wheel.

373: Is it HARD or EASY to build a business?

Brian Lofrumento — Mon, 21 Sep 2020 15:15:38 -0400

Some people think it's HARD to build a business. Some people think it's EASY to build a business. Rather than looking at who's right, it's more important to look at how those varying beliefs and attitudes shape our results and actions as entrepreneurs!

372: Running Facebook Ads PROFITABLY w/ Brandon Hendrix

Brian Lofrumento — Fri, 18 Sep 2020 07:30:00 -0400

In today's episode you're going to hear directly from Brandon Hendrix, the VP of Marketing at Thrasio (the world's FASTEST company to reach a $1b+ valuation while being profitable). Brandon spoke to Launch Coalition members LIVE as part of our Guest Expert Q&A series, so you'll get a glimpse into his brilliance and a taste of what Coalition members learn and experience each month.

371: A simple strategy to make your product or service better!

Brian Lofrumento — Wed, 16 Sep 2020 07:30:00 -0400

When it comes to developing your product or service, the main goal is to make it SELLable! In today's episode we'll talk about an easy way to focus on the things that will drive sales and generate revenue... and keep you focused on what really matters inside your product or service!

370: How much you should be INVESTED in your biz

Brian Lofrumento — Mon, 14 Sep 2020 07:30:00 -0400

"I'll be more invested when I start making more money with my business" is a common misnomer... so in today's episode we'll talk about how it's the OTHER way around if you're serious about building a business.

369: Make THESE decisions!

Brian Lofrumento — Mon, 27 Jul 2020 07:30:00 -0400

As entrepreneurs, we're faced with a million different decisions... but what plagues most entrepreneurs isn't making the WRONG decisions, it's NOT making decisions! In today's episode we'll talk about how to avoid this plague.

368: Ask yourself THIS question today!

Brian Lofrumento — Wed, 22 Jul 2020 07:30:00 -0400

If you ask small questions, you'll get small answers... and in today's episode you'll be challenged to ask yourself a BIG question so you can start getting BIG results.

367: What a Nobel Peace Prize winner's daughter taught me...

Brian Lofrumento — Mon, 20 Jul 2020 07:30:00 -0400

As entrepreneurs, we like to think that we are forging our own path and building our own business... but in today's episode you'll get a reminder about the tribe that really lifts you up and helps you succeed!

366: Get more sales by UNSELLING w/ Tiji Thomas

Brian Lofrumento — Fri, 17 Jul 2020 07:30:00 -0400

Tiji Thomas is the creator of the "Unselling System" and is a 7-figure sales expert. He's personally produced over a half BILLION dollars in sales, and teaches a highly effective integrity-based conversational sales approach. Learn more about Tiji and the Unselling System at UnsellingSystem.com

365: Where are you closing sales?

Brian Lofrumento — Wed, 15 Jul 2020 22:00:30 -0400

Sales don't appear out of thin air, so in today's episode we'll talk about the different close points that your business might use.

364: The #1 type of confidence you need as an entrepreneur

Brian Lofrumento — Mon, 13 Jul 2020 07:30:00 -0400

As entrepreneurs we face a lot of questions, but we don't always have the answers. In today's episode we'll talk about how to have confidence in the face of so much uncertainty.

363: The mindset of a successful entrepreneur w/ AJ Mihrzad

Brian Lofrumento — Fri, 10 Jul 2020 07:45:51 -0400

AJ Mihrzad is a former personal trainer turned 7-figure entrepreneur. He's the bestselling author of “Master Your Inner Game” and “The Mind Body Solution: Train Your Brain for Permanent Weight Loss.” AJ was recently inducted into the Personal Trainer Hall of Fame. His writing has also been featured in Entrepreneur Magazine, The Huffington Post, Men’s Fitness, Thrive Global and Bodybuilding.com. He is dedicated to helping coaches create an ethical and profitable online income through his business mentorship program available at OnlineSuperCoach.com

362: Don't make this big sales mistake!

Brian Lofrumento — Wed, 08 Jul 2020 07:30:00 -0400

Getting sales isn't always easy as an entrepreneur, so in today's episode we'll talk about a simple concept that can increase your sales by selling what people WANT but giving them what they NEED!

361: If you don't have THIS, you're more likely to quit

Brian Lofrumento — Tue, 07 Jul 2020 10:00:00 -0400

Every successful entrepreneur has this ONE powerful asset in their repertoire, but it's not talked about often enough. In today's episode we'll talk about the key ingredient to entrepreneurial success... COMMUNITY!

360: The ONE setting that determines the success of your FB Ad campaigns...

Brian Lofrumento — Wed, 01 Jul 2020 18:16:24 -0400

Facebook Ads... whether you love them or hate them, it's the quickest way to get in front of your perfect customers and clients, so it's an essential skill for entrepreneurs to have. In today's episode we'll talk about one of the most important settings to make your campaign a success.

359: The truth about ANY business you choose to start...

Brian Lofrumento — Mon, 29 Jun 2020 07:30:00 -0400

No matter what business you choose to start, it'll take way longer and be way harder than you initially thought... so rather than letting this discourage you, let it motivate you to start a business you REALLY care about!

358: You MUST fight for THIS cause!!

Brian Lofrumento — Fri, 26 Jun 2020 07:30:00 -0400

In today's episode we'll talk about the cause that YOU (and only you!) MUST be fighting for... no matter which side of the aisle you're on!

357: How to know if a strategy works!

Brian Lofrumento — Wed, 24 Jun 2020 07:30:00 -0400

In today's episode we'll do a straightforward and simple analysis of how to determine if any strategy is a good one or not.

356: I never knew this would happen...

Brian Lofrumento — Fri, 15 May 2020 07:30:00 -0400

In today's Featured Friday episode we'll talk about my own entrepreneurial journey and how all the puzzle pieces build something bigger, better, and more impactful... even when it's hard to see the path at times!

355: ONLY invest in a tool if it does THIS!

Brian Lofrumento — Wed, 13 May 2020 07:30:00 -0400

As entrepreneurs we have to decide where to invest our money, so in today's episode we'll talk about whether a tool is "worth it" or not.

354: Let's talk about your WORST!

Brian Lofrumento — Mon, 11 May 2020 07:57:58 -0400

It's no secret... your first time doing ANYTHING will be the worst, so in today's episode you'll get yet another reason why you might as well just start NOW!

353: I started a new business!

Brian Lofrumento — Fri, 08 May 2020 07:30:00 -0400

In today's episode you'll hear about how I went from zero to thousands of dollars in revenue in less than three weeks... starting from scratch!

352: Do NOT run an ad campaign without THIS!

Brian Lofrumento — Wed, 06 May 2020 07:30:00 -0400

When it comes to running successful ad campaigns, there's one free tool that will either guarantee the success or failure of your campaign, so in today's episode we talk about that!

351: Why ships sink! (And why yours doesn't have to)

Brian Lofrumento — Mon, 04 May 2020 07:30:00 -0400

We are BACK! Today's episode features the quote of "ships don't sink because of the water around them; they sink because of the water that gets in them."

350: What to focus on in times of crisis

Brian Lofrumento — Tue, 17 Mar 2020 03:17:57 -0400

EVERYONE IS PANICKING! ...so instead, on today's episode we'll talk about what YOU should be focusing on as an entrepreneur during this (and any) crisis.

349: You WON'T make money if you're working on this...

Brian Lofrumento — Thu, 05 Mar 2020 05:46:41 -0400

In today's episode you'll learn about a real life conversation I had with an entrepreneur who is struggling to generate sales... and my answer when she asked why no one is telling her how to actually get in front of her ideal customers!

348: How a 27yo started a $2m+ company! (Chris Meade from CROSSNET)

Brian Lofrumento — Fri, 28 Feb 2020 08:30:00 -0400

Chris Meade teamed up with his brother and a childhood friend to invent not only a new product, but a new sport called CROSSNET... and in their first full year of business they generated over $2 million in sales! In today's episode you'll hear his story and how they continue to grow the company.

347: Find the gold rush!

Brian Lofrumento — Wed, 26 Feb 2020 08:30:00 -0400

Every industry has its equivalent of a gold rush... so in today's episode we'll talk about how YOU can start reaping the rewards of those gold rushes!

346: FIVE words to become mentally resilient!

Brian Lofrumento — Mon, 24 Feb 2020 08:30:00 -0400

In today's episode you'll learn FIVE simple words to repeat to yourself that will make you mentally resilient no matter what happens during your entrepreneurial journey!

345: The FIVE types of entrepreneurs (which type are you?)

Brian Lofrumento — Fri, 21 Feb 2020 08:30:00 -0400

There are FIVE types of entrepreneurs... find YOUR type by taking the quiz at imetbrian.com/quiz

344: Are you making this HUGE sales mistake!?

Brian Lofrumento — Wed, 19 Feb 2020 08:30:00 -0400

In today's episode we'll talk about FRICTION in your sales process.

343: Don't let your echo chamber scare you!

Brian Lofrumento — Mon, 17 Feb 2020 08:30:00 -0400

Ever felt like there's already too many people doing your thing and that they have more market penetration than you could ever have? Don't fall victim to your own echo chambers... in today's episode you'll hear about how there IS room for you!

342: Always look for the low-hanging fruit!

Brian Lofrumento — Fri, 14 Feb 2020 08:30:00 -0400

In today's episode we'll talk about how to make everything you do when it comes to sales, marketing, content, and more easier by just looking for the low-hanging fruit.

341: The most unlikely (and free) source for learning great copywriting!

Brian Lofrumento — Wed, 12 Feb 2020 08:30:00 -0400

There's one huge source of incredible copywriting and marketing lessons staring directly at you every time you go to the grocery store... so in this lesson you'll learn how to steal their examples to start getting more ATTENTION in your marketing!

340: The difference between SCHOOL and BUSINESS!

Brian Lofrumento — Mon, 10 Feb 2020 09:09:36 -0400

In today's episode we'll talk about the quote from Tom Bodett that says "The difference between school and life? In school, you're taught a lesson and then given a test. In life, you're given a test that teaches you a lesson."

339: We want to hire YOU inside Schools of Experience!

Brian Lofrumento — Fri, 07 Feb 2020 08:26:28 -0400

In today's episode Brian Lofrumento and Nat Harward make YOU an offer to get real world entrepreneurial experience (and get paid for it!) through Schools of Experience. Learn more and throw your hat in the ring at SchoolsOfExperience.com

338: 10 Biz + Life Lessons from Clayton Christensen w/ Nat Harward

Brian Lofrumento — Wed, 05 Feb 2020 08:30:00 -0400

In today's episode you'll hear Nat Harward share 10 of the best life and business lessons he learned from the late and great Clayton Christensen.

337: Are you on OFFENSE or DEFENSE? Here's the answer...

Brian Lofrumento — Mon, 03 Feb 2020 08:30:00 -0400

In today's episode Nat Harward and Brian Lofrumento talk about how the concept of 1, 5, and 10 foot balls in tennis relate to YOUR own "phases of play" in entrepreneurship... and how recognizing which phase of play you're in can help you remain focused and take the RIGHT actions. Visit Nat's website at imetnat.com

336: How to PRIORITIZE as an entrepreneur

Brian Lofrumento — Fri, 31 Jan 2020 08:30:00 -0400

A brief summary of this episode

335: Think of these five words for EVERYTHING!

Brian Lofrumento — Wed, 29 Jan 2020 08:30:00 -0400

There's an acronym that every marketer and copywriter knows: WIIFM. In today's episode you'll learn how those five words can start making your marketing, your sales pitches, and your advertising much more successful.

334: How to get people to EXCITEDLY help you!

Brian Lofrumento — Mon, 27 Jan 2020 08:30:00 -0400

In today's episode you'll hear two pieces of wisdom about how to get people willing and excited to help you... all by helping yourself!

333: Every new entrepreneur should STOP this!

Brian Lofrumento — Fri, 24 Jan 2020 08:30:00 -0400

"If you ask for criticism you'll get it..." and in today's episode we talk about whether that's helping or hurting you as an entrepreneur.

332: DON'T serve this audience!

Brian Lofrumento — Wed, 22 Jan 2020 08:30:00 -0400

Serving an audience takes energy, effort, and resources... so in today's episode you'll get a reminder about which audience TO serve and which audience to NOT serve.

331: How many books should you read?

Brian Lofrumento — Mon, 20 Jan 2020 08:30:00 -0400

In today's episode we'll directly address CONTENT CONSUMPTION and goal setting for entrepreneurs.

330: Every tool I pay for (see under the hood of my biz!)

Brian Lofrumento — Fri, 17 Jan 2020 08:30:00 -0400

In today's episode you'll get an exclusive look at every tool that powers my business!

329: The hidden tool EVERY great marketer keeps a secret

Brian Lofrumento — Wed, 15 Jan 2020 08:30:00 -0400

There's ONE tool that every great marketer has in their arsenal, yet NO ONE talks about it publicly. In today's episode you'll learn what that tool is... and you'll get encouragement to start yours TODAY!

328: Are you certified? YES! (and a better question to ask...)

Brian Lofrumento — Mon, 13 Jan 2020 08:30:00 -0400

In today's episode we'll talk about where to focus your energies to prove that you're "certified," and the best way to incorporate that into your sales and marketing.

327: How to get ALL of the things done... + a live Q&A!

Brian Lofrumento — Fri, 10 Jan 2020 08:30:00 -0400

In today's episode you'll get a behind the scenes glimpse into my productivity calendar, which maps out how I do EVERYTHING in my business. This is the third and final part of my LIVE December 2019 office hours. Join future office hours at JoinOfficeHours.com

326: 12 months of marketing planned out in front of you!

Brian Lofrumento — Wed, 08 Jan 2020 08:30:00 -0400

In today's episode you'll get a behind the scenes look into exactly how Brian plans out his entire 12 month marketing strategy... including his entire content strategy!

325: Make it so you don't hate it

Brian Lofrumento — Mon, 06 Jan 2020 08:30:00 -0400

The easiest way to create a new habit is to create an environment where that habit is so easy it's almost natural. In today's episode we'll talk about how to use that concept in the world of entrepreneurship... by making tasks so that you don't hate them.

324: Planning my ENTIRE business in real-time

Brian Lofrumento — Fri, 03 Jan 2020 08:30:00 -0400

In today's episode you'll sit side by side with me and members of the Wantrepreneur to Entrepreneur community as I plan the entire year of my business during my Office Hours. Join the monthly Office Hours by registering for free at JoinOfficeHours.com

323: The state of entrepreneurship in 2020

Brian Lofrumento — Tue, 31 Dec 2019 08:30:00 -0400

In today's episode we'll talk about 13 truths heading into 2020 for entrepreneurs.

322: Have you failed enough?

Brian Lofrumento — Mon, 30 Dec 2019 08:30:00 -0400

Failure isn't a part of the process... it's an essential ingredient to success! In today's episode you'll hear about skateboarders and what they have to do with your entrepreneurial journey.

321: Everyone else is doing it... YOU SHOULD TOO!

Brian Lofrumento — Wed, 25 Dec 2019 08:30:00 -0400

It's the holiday season... and the BUYING and SELLING season! In today's Strategy Wednesday episode we'll talk about how you should be looking for any – and EVERY – excuse to be selling.

320: Make the next 12 months the BEST of your life

Brian Lofrumento — Mon, 23 Dec 2019 08:30:00 -0400

In this re-air of Episode 134, you'll get a reminder of what's in your control... and how to make sure that you control those things in a way that sets you up for the best year of your life!

319: My ONE WORD for 2020

Brian Lofrumento — Fri, 20 Dec 2019 08:30:00 -0400

Picking ONE WORD for your year is your chance to set the tone. It's one word that overarches all aspects of your life and gives you focus and clarity on what decisions to make. In this episode you'll hear my one word... and receive an invitation to decide on YOURS!

318: The truth about SCALE!

Brian Lofrumento — Wed, 18 Dec 2019 08:30:00 -0400

In today's episode we'll talk about how being in a position where you don't have to scale is your biggest advantage.

317: Is the juice worth the squeeze?

Brian Lofrumento — Mon, 16 Dec 2019 08:30:00 -0400

In today's episode we'll examine and consider all of the hardships of entrepreneurship and decide if the juice is worth the squeeze.

316: Don't let your BUSINESS dictate your LIFE!

Brian Lofrumento — Fri, 13 Dec 2019 08:30:00 -0400

In today's episode we'll talk about how your LIFE should dictate where your business needs to go... and not vice versa!

315: Don't make this HUGE mistake on sales calls!

Brian Lofrumento — Wed, 11 Dec 2019 08:30:00 -0400

In today's episode you'll hear the easiest way to overcoming the biggest mistake that most entrepreneurs make on sales calls.

314: You NEVER have to do this as an entrepreneur...

Brian Lofrumento — Mon, 09 Dec 2019 08:30:00 -0400

We all hate making excuses... but the good news is, as entrepreneurs we never need to!

313: The WORST business idea is the BEST business!

Brian Lofrumento — Fri, 06 Dec 2019 08:30:00 -0400

In today's episode you'll hear how even the WORST business idea can be the BEST business for you to start.

312: How to be a good podcast guest

Brian Lofrumento — Wed, 04 Dec 2019 08:30:00 -0400

Appearing as a guest on someone else's podcast is a fast way to get in front of an audience. In today's episode you'll get five tips on how to be a good podcast guest!

311: Be ready to move FAST... or slow!

Brian Lofrumento — Mon, 02 Dec 2019 08:30:00 -0400

In today's episode we'll talk about how as entrepreneurs we sometimes can move FAST... or sometimes we're forced to move SLOW... and how we need to be ready for either!

310: The Attachment Method... and how it can COMPLETELY change the game for you

Brian Lofrumento — Fri, 29 Nov 2019 08:30:00 -0400

In today's episode you'll hear how the Attachment Method can completely transform your marketing, your sales process, your follow-ups, and rapidly build an audience who is ready and EXCITED to work with you. Get the Attachment Method Masterclass at imetbrian.com/blackfriday

309: What to do when you've been gone too long

Brian Lofrumento — Wed, 27 Nov 2019 08:30:00 -0400

It's official... the podcast is BACK! In today's episode we'll get to talk about what to do when you've been gone too long... and how you get to make the decision to come back.

308: How a lawyer opened an ice cream shop and turned it into a half million dollar+ phenomenon w/ Michael Philippou

Brian Lofrumento — Fri, 04 Oct 2019 07:30:00 -0400

Michael Philippou is a former lawyer from London turned ice cream shop owner in Los Angeles, California. He is the co-owner and co-founder of Frozen Fruit Co alongside his wife Victoria, and blogs about his entrepreneurial experiences at MyStartupFriend.com. Follow Michael and his ice cream company on Instagram at @frozenfruitco

306: If you're not good at something, do this!

Brian Lofrumento — Mon, 30 Sep 2019 07:30:00 -0400

Life is about getting better, and there's only ONE way to do that. In today's episode you'll get a reminder about what to do if you're looking to improve at anything.

305: The skill that STOPPED entrepreneurship from ruining my life

Brian Lofrumento — Fri, 27 Sep 2019 07:30:00 -0400

In today's episode we'll talk about a key skill for entrepreneurs... TURNING OFF!... and how turning off can help you grow as a person and as an entrepreneur.

304: SOMEONE has to tell you this about your business idea...

Brian Lofrumento — Wed, 25 Sep 2019 07:30:00 -0400

Picking a business idea to pursue sets the tone for your entrepreneurial journey, so in today's episode you'll get a different perspective on what your first objective should be when it comes to identifying the RIGHT business idea.

303: This ONE thing can turn your life around...

Brian Lofrumento — Mon, 23 Sep 2019 07:30:00 -0400

Most people underestimate the power of just hitting PUBLISH and starting to pursue their dreams. In today's episode you'll learn how that small and simple act can spark so many things... all by hitting PUBLISH!

302: The #1 thing to do to NOT be taken seriously

Brian Lofrumento — Fri, 20 Sep 2019 07:30:00 -0400

In today's episode you'll hear about the perils of being viewed as "two in one shampoo and body soap" as an entrepreneur.

301: Want the FAST TRACK to starting your business?

Brian Lofrumento — Wed, 18 Sep 2019 07:30:00 -0400

In today's episode you'll learn how entrepreneurs and wantrepreneurs get to take the fast track to starting their businesses inside the 2019 Wantrepreneur to Entrepreneur Sprint. Apply now at GetTheBootcamp.com

300: THREE years of lessons... steal these from me!

Brian Lofrumento — Tue, 17 Sep 2019 07:30:00 -0400

The Wantrepreneur to Entrepreneur Podcast turns 300 episodes today! Tune in to hear the five (or six) biggest lessons learned throughout three years of recording 300 episodes. Also... thank YOU for tuning in, listening, caring, and supporting the podcast. We're just getting started!

299: How to ALWAYS identify which strategy works... and doesn't

Brian Lofrumento — Wed, 21 Aug 2019 19:33:15 -0400

It's the ever-burning question in entrepreneurship... "will this strategy work for me?" In today's episode we expose the truth about determining which strategies WILL and WON'T work for you.

298: What I do when I want to pound my head on the table

Brian Lofrumento — Wed, 21 Aug 2019 19:28:50 -0400

Doing the work doesn't always feel good... sometimes projects drag on and are painful to complete. In today's episode we'll talk about a mindset shift that will get you through those projects, and how that is your biggest advantage as an entrepreneur.

297: What to do if you can't afford to invest in yourself

Brian Lofrumento — Fri, 16 Aug 2019 07:30:00 -0400

Can't afford that course or coaching or event you so badly know will help you grow your business? In today's episode you'll get a dose of reality about how that potential investment is NOT what's holding you back!

296: Is the money (really) in your list?

Brian Lofrumento — Wed, 14 Aug 2019 07:30:00 -0400

In today's episode we'll explore the old adage of "the money is in the list" and discuss ways in which YOU can start profiting from growing your email list.

295: The myth of working from the beach

Brian Lofrumento — Mon, 12 Aug 2019 07:30:00 -0400

In today's episode we'll reflect on all the reasons why YOU want to be an entrepreneur... and a reminder to not live your life and build your business according to someone else's dreams.

294: The FASTEST Instagram hack for 20K followers!

Brian Lofrumento — Fri, 09 Aug 2019 07:30:00 -0400

In today's episode you'll learn about how an Instagram hack can get more than 20,000 people to find your viral posts on Instagram, and how that can help your business... with a slight twist.

293: PLEASE don't make this mistake... it will ruin your business!

Brian Lofrumento — Wed, 07 Aug 2019 07:30:00 -0400

In today's episode you'll learn about the single biggest mistake entrepreneurs make as their business is gaining momentum... and how to prevent that momentum from being lost!

292: The worst situation to be in as a wantrepreneur or beginner entrepreneur

Brian Lofrumento — Mon, 05 Aug 2019 18:29:18 -0400

In today's episode we discuss having a financially-sound foundation to build on, and how lacking that will threaten your success as an entrepreneur. (And what to do if you find yourself in this situation!)

291: Creating space for creativity + productivity w/ Bill Connolly

Brian Lofrumento — Fri, 02 Aug 2019 07:30:00 -0400

Bill Connolly is a writer, marketer, and comedian. He is the author of three books: "Mindspace: How to Live a More Creative Life in the Age of Distraction," "The Success Disconnect: Why the Smartest People Choose Meaning Over Money," and "Funny Business: Build Your Soft Skills Through Comedy." He frequently writes and speaks on topics such as soft skill development, personal & career growth, content strategy, and creative expression. He has presented or taught workshops at organizations like New York University, Allstate Insurance, and The Hearst Corporation, and his work has appeared in top media outlets such as The New York Times, Digiday, Fast Company, and Forbes. Bill is also co-founder of Triple Decker Productions, a live improv/sketch comedy group based in Los Angeles, California. Visit Bill's website at TheBillConnolly.com.

290: The THREE business models w/ Nat Harward

Brian Lofrumento — Wed, 31 Jul 2019 07:30:00 -0400

In today's episode you'll learn about the THREE different types of business models, led by marketing strategist Nat Harward. Visit Nat's website at natharward.com.

289: Be impatient for profit and patient for growth w/ Nat Harward

Brian Lofrumento — Mon, 29 Jul 2019 08:41:42 -0400

In today's episode you'll learn the power of adopting the mindset of being "impatient for profit and patient for growth." Guest host Nat Harward breaks down this concept coined by Clayton Christensen and how it can help entrepreneurs in every industry.

288: Making EVERYTHING aligned in your business

Brian Lofrumento — Fri, 26 Jul 2019 07:30:00 -0400

In today's episode you'll hear how EVERYTHING needs to be in alignment in your business to make it work. You'll hear how all six ingredients fit together, and how to bring them all together. If you want to watch the video version of this episode, head over to imetbrian.com/video

287: The MAGIC behind successful businesses...

Brian Lofrumento — Wed, 24 Jul 2019 07:54:11 -0400

It's easy to look at successful businesses and attribute their success to their blog, or their podcast, or their sweet social media graphics... but in today's episode we'll uncover the magic behind the curtains that makes all of these things work. To watch the full FREE training video, go to imetbrian.com/magic

286: A watched pot never boils...

Brian Lofrumento — Mon, 22 Jul 2019 07:30:00 -0400

In today's episode we'll talk about the signs that show as your entrepreneurial journey progresses... and how sometimes there are NO signs!

285: Important answers to launching your first online course!

Brian Lofrumento — Fri, 21 Jun 2019 07:30:00 -0400

Today's episode features answers to a listener's question about launching her first course.

284: How Nike sold its first 50,000 shoes... and how YOU can copy their strategy!

Brian Lofrumento — Wed, 19 Jun 2019 07:30:00 -0400

In today's episode you'll hear about how Nike prioritized a non-scalable sales strategy to sell its first 50,000 shoes... and how not worrying about scale can – and will – benefit you as an entrepreneur.

283: Quality vs. quantity as an entrepreneur (it's not what you expect!)

Brian Lofrumento — Mon, 10 Jun 2019 07:30:00 -0400

In today's episode you'll hear about what happened when a college professor challenged half of his class to focus on QUANTITY and half of his class to focus on QUALITY... and what that has to do with us as entrepreneurs.

282: Do YOU have any disadvantages? Here's my answer!

Brian Lofrumento — Mon, 27 May 2019 07:30:00 -0400

Are some people in a more privileged circumstance when it comes to starting as an entrepreneur? In today's episode we'll talk about YOUR advantages or disadvantages as an entrepreneur.

281: The ONE question that will make all of your marketing better

Brian Lofrumento — Fri, 24 May 2019 07:30:00 -0400

In today's episode you'll learn the ONE question to ask yourself to instantly make your marketing, your copywriting, and your advertising better by focusing on your audience rather than yourself!

280: Tesla made me an offer I couldn't refuse...

Brian Lofrumento — Wed, 22 May 2019 08:12:42 -0400

I finally caved and bought a Tesla Model S, and in this episode you'll hear about their entire offer and how it convinced me to buy.

279: If you build it, will they come?

Brian Lofrumento — Fri, 17 May 2019 07:30:00 -0400

Every entrepreneurs loves to build things... whether it's a website, a podcast, an app, a blog, or social media profiles... but in today's episode you'll hear the obvious answer to the question "if you build it, will they come?"

278: The one sentence persuasion in sales and marketing

Brian Lofrumento — Wed, 15 May 2019 07:30:00 -0400

In today's episode you'll learn about the FIVE components to be more persuasive in your sales and marketing efforts.

277: What comes first... the chicken or the egg... for entrepreneurs?

Brian Lofrumento — Mon, 13 May 2019 07:30:00 -0400

In today's episode you'll hear about how to spark real transformation before you're "ready" for that transformation to occur.

276: What 27yo Brian said on national radio about the early entrepreneurial journey

Brian Lofrumento — Fri, 10 May 2019 16:05:11 -0400

A brief summary of this episode

275: Facebook Ad Targeting 101 (explained in simple terms at long last!)

Brian Lofrumento — Wed, 08 May 2019 07:41:43 -0400

The most important component of any ad campaign is targeting. In today's episode you'll learn about Facebook's targeting options, and most importantly, how to make sure that the targeting you choose sets you up for success.

274: How to handle the storms in your life

Brian Lofrumento — Mon, 06 May 2019 07:30:00 -0400

In today's episode you'll hear about a mindset shift that will help you get through the obstacles in your life, even when the path forward is not apparent. "Not all storms come to disrupt your life; some come to clear the path."

273: 5 things I wish I knew before I started my first business

Brian Lofrumento — Fri, 03 May 2019 08:50:29 -0400

In today's episode you'll hear the five things I wish I knew before I started my first business... from what to focus on to how to pick a first business to start working on.

272: How to get infinite content ideas without an audience or ever talking to anyone

Brian Lofrumento — Wed, 01 May 2019 07:30:00 -0400

Content is one of the most powerful marketing tools at your disposal, and in today's episode you're going to learn how to never run out of content ideas that your market is already asking about and wondering about... all without needing to talk to anyone! Check out Quora at Quora.com.

271: An effective way to change your habits through changing your identity

Brian Lofrumento — Mon, 22 Apr 2019 07:30:00 -0400

In today's episode you'll hear an excerpt from James Clear's book Atomic Habits about how changing your identity will lead to transformational changes in your habits.

270: How to become location-independent w/ Travis Sherry

Brian Lofrumento — Fri, 19 Apr 2019 07:30:00 -0400

Travis Sherry is the co-founder of The Paradise Pack and Location Indie, a community of traveling entrepreneurs. He is also the founder of Extra Pack of Peanuts, one of the top travel hacking resources online. He’s racked up over 3 million frequent flyer miles! His mission is to help you travel the world spending next-to-nothing and to sustain it by building a business around something you enjoy.

269: The two ways to do marketing + the goal of marketing

Brian Lofrumento — Wed, 17 Apr 2019 07:30:00 -0400

In today's episode you'll learn about the two ways to do marketing... swimming after the fish, and letting the fish swim to you. This is a real life lesson from inside the Wantrepreneur to Entrepreneur Pyramid Masterclass, found inside the 2019 Paradise Pack.

268: Steal this mindset lesson from me!

Brian Lofrumento — Mon, 15 Apr 2019 07:30:00 -0400

Podcasting has taught me ONE key mindset lesson when it comes to life and business, and in today's episode you'll get to learn what it is so you don't have to go through this experience on your own... and you can steal this and adopt it for your own life and business!

267: How to find DEEP and MEANINGFUL connections as an entrepreneur (and person!)

Brian Lofrumento — Fri, 12 Apr 2019 07:30:00 -0400

In today's episode we discuss how to find deep and meaningful relationships that can light you up and support you in your entrepreneurial journey.

266: The 12 components of your offer (your product/service is NOT your offer!)

Brian Lofrumento — Wed, 10 Apr 2019 07:30:00 -0400

Your product or service is only one element of your offer, and in today's Strategy Wednesday episode you'll learn the 12 components that determine your offer.

265: What does it mean to "fake it 'til you make it" as an entrepreneur?

Brian Lofrumento — Mon, 08 Apr 2019 07:30:00 -0400

We're often told to "fake it until we make it..." and in today's episode you'll get clarity on what TO fake and what NOT to fake.

264: The advice I wish I was given when I worked a 9 to 5

Brian Lofrumento — Fri, 05 Apr 2019 07:30:00 -0400

In today's episode you'll hear about how it's easier to make your way out of a 9 to 5 as opposed to saving your way out of a 9 to 5!

263: Your offer is most commonly the problem!

Brian Lofrumento — Wed, 03 Apr 2019 07:30:00 -0400

A lot of people think their ad campaigns, their email copy, their phone sales process, etc. don't work... but it almost always comes down to your offer. In today's episode we'll discuss the #1 most important question you need to ask yourself when it comes to your offer.

262: How to get EYEBALLS for your blog

Brian Lofrumento — Wed, 27 Mar 2019 07:30:00 -0400

If you're starting a blog, you'll quickly realize that "if you build it they will come" is not true. In today's episode you'll learn how to generate traffic to your blog.

261: The most selfish thing you're (probably) doing

Brian Lofrumento — Mon, 25 Mar 2019 07:30:00 -0400

In today's episode you'll get a strong reminder that delaying and procrastinating and waiting isn't just punishing you... it's selfishly ignoring the audience that you want to serve with your business!

260: LIVE workshop on the 3 steps to go from wantrepreneur to entrepreneur

Brian Lofrumento — Fri, 22 Mar 2019 08:27:03 -0400

In today's episode you'll hear the recording of a LIVE workshop presented to over 3,000 Location Indie and Paradise Pack community members about the THREE steps you can take to go from wantrepreneur to entrepreneur.

259: How to get ALL the business answers you need from your competitors

Brian Lofrumento — Wed, 20 Mar 2019 07:30:00 -0400

In today's episode you'll learn how to use the Wantrepreneur to Entrepreneur Pyramid to gain valuable business insights and accelerate your business's growth using strategic answers from your competitors.

258: DON'T QUIT!

Brian Lofrumento — Mon, 18 Mar 2019 07:30:00 -0400

Today's episode features the poem "Don't Quit" by Edgar A Guest and reminds you exactly what to do in the moments where you feel like quitting.

257: How to completely change your results and create your own world

Brian Lofrumento — Fri, 15 Mar 2019 07:30:00 -0400

In this episode, Brian Lofrumento shares the best way to instantly change your world and change the results that you’re getting in business and in life.

Included in this episode are excerpts from Genevieve Davis’ book Advanced Magic: A Course in Manifesting an Exceptional Life.

256: A simple marketing plan to launch your new podcast

Brian Lofrumento — Wed, 13 Mar 2019 07:30:00 -0400

In Episode 213 you learned how to start a podcast from a technical perspective, but in today's episode you'll learn how to execute a simple marketing launch plan for your new podcast.

255: The five things you can control

Brian Lofrumento — Mon, 11 Mar 2019 07:30:00 -0400

As entrepreneurs there are a lot of unknowns, but in today's episode you'll get a reminder about the five things that only YOU can control... and why those things are so important not only as entrepreneurs but in our day-to-day lives.

254: How to get your first client THIS WEEK w/ Gabby Turmelle (a real life 1-on-1 session)

Brian Lofrumento — Fri, 08 Mar 2019 08:30:00 -0400

Gabby Turmelle is a career coach who helps people find work that they are passionate about AND increase their salary in the process. In today's episode you'll hear a real-life 1-on-1 call about how Gabby got her first client and generated 20 sales calls in less than a week.

253: How Kanchan Singh built a $1m+ cat cafe (Part 2)

Brian Lofrumento — Wed, 06 Mar 2019 10:16:33 -0400

Kanchan Singh is the founder and CEO of Crumbs & Whiskers, the largest cat cafe company in the United States, with two locations in Washington DC and Los Angeles. In today’s episode you’ll hear about the strategies that took Kanchan from $0 to $600K in her first year and $1m+ in just her second year of business.

252: How Kanchan Singh built a $1m+ cat cafe

Brian Lofrumento — Mon, 04 Mar 2019 08:30:00 -0400

Kanchan Singh is the founder and CEO of Crumbs & Whiskers, the largest cat cafe company in the United States, with two locations in Washington DC and Los Angeles. In today's episode you'll hear about Kanchan's start as an entrepreneur and the mindset obstacles and opportunities she faced as she quit her job to start her business.

251: How to crush a client meeting (a real life 1-on-1 session)

Brian Lofrumento — Wed, 27 Feb 2019 20:03:09 -0400

In today's episode you'll hear a real life 1-on-1 session with a student inside the Wantrepreneur to Entrepreneur Bootcamp on how to structure and close sales from prospective client meetings. If you're curious to learn more about the Bootcamp, head over to GetTheBootcamp.com

250: When is it your turn to succeed as an entrepreneur?

Brian Lofrumento — Mon, 25 Feb 2019 08:30:00 -0400

In today's episode you'll hear the answer to the important question of "when is it MY turn to succeed?"

249: How every sale is just like love and relationships w/ Nate Bagley and Nat Harward

Brian Lofrumento — Fri, 22 Feb 2019 08:30:00 -0400

In today's episode you'll hear how closely sales relate to love and relationships, and how viewing it through that lens ensures that you end up with a healthy customer/client relationship in each and every sale. Today’s episode features guest hosts Nat Harward and Nate Bagley.

248: Using the entrepreneurs' pyramid to host a successful event or launch w/ Nat Harward & Nate Bagley

Brian Lofrumento — Wed, 20 Feb 2019 08:30:00 -0400

In today's episode you'll hear about using the entrepreneurs' pyramid of success to build a fundamentally sound and successful business, and how Nate Bagley combined the elements of the entrepreneurs' pyramid to host his event, Date Night, in Salt Lake City. Today's episode features guest hosts Nat Harward and Nate Bagley.

247: The dangers of "insights" as an entrepreneur w/ Nat Harward & Nate Bagley

Brian Lofrumento — Mon, 18 Feb 2019 08:30:00 -0400

In today's episode you'll hear about the differences between insight seekers and action takers, and how to view your business's growth in the same light as growing a plant... with the right ingredients (and right attitude!), you'll be able to cultivate an ecosystem where good things happen. Today's episode features guest hosts Nat Harward and Nate Bagley.

246: The antidote to procrastination, self doubt, and other hurdles as an entrepreneur

Brian Lofrumento — Fri, 15 Feb 2019 08:30:00 -0400

In today's episode you'll hear the antidote to procrastination, self doubt, confusion, and a lack of focus... and you'll hear why everything is better together. Join the Wantrepreneur to Entrepreneur Facebook community at LetMeInTheGroup.com

245: How do you get people to buy from you!? A REAL life 1-on-1 call with a student...

Brian Lofrumento — Wed, 13 Feb 2019 22:56:15 -0400

In today's episode you'll hear a raw recording from one of my real life student calls about what you need to give people in order to get them to buy. This episode directly addresses the topic of giving people INFORMATION vs. TRANSFORMATION.

244: What is your core identity... and how does it need to change as an entrepreneur?

Brian Lofrumento — Mon, 11 Feb 2019 08:30:00 -0400

In today's episode we'll go deep into exploring what YOUR identity is and how it holds you back from fulfilling your entrepreneurial potential.

243: How to become a thought leader w/ Mitchell Levy

Brian Lofrumento — Fri, 08 Feb 2019 08:30:00 -0400

Mitchell Levy is the guy behind AHAthat.com, is a TEDx speaker, and has launched 20+ businesses in Silicon Valley, including publishing companies that have published more than 800 books. In today's episode you'll hear his views on thought leadership, how YOU can become a thought leader, and the power of leveraging a book for credibility in your market.

242: Would you rather be a big fish in a small pond or a small fish in the ocean?

Brian Lofrumento — Wed, 06 Feb 2019 08:30:00 -0400

As an entrepreneur, is it smarter to be a big fish in a small pond or a small fish in the ocean? In today's episode we'll answer that question, and talk about how your marketing and messaging can make that a reality for you even when you're just starting out.

241: Instantly gain CONFIDENCE with this simple mindset shift

Brian Lofrumento — Mon, 04 Feb 2019 08:30:00 -0400

In today's episode you'll learn how to leverage a simple mindset shift that George Clooney discovered to start landing gigs as an actor... and how that can give YOU confidence as an entrepreneur to help you close more sales, get more followers, and have more confidence in everything that you have to offer the world. Today's episode features an excerpt from the book "The Obstacle is the Way" by Ryan Holiday.

240: 5 big changes for Wantrepreneur to Entrepreneur

Brian Lofrumento — Fri, 01 Feb 2019 08:30:00 -0400

In today's episode you'll hear about FIVE major changes coming to the world of Wantrepreneur to Entrepreneur. Sign up for the free Wantrepreneur to Entrepreneur Community at LetMeInTheGroup.com and get invited to our LIVE monthly office hours... plus get a FREE paperback copy of Wantrepreneur to Entrepreneur at TheWantrepreneurBook.com.

239: The Entrepreneurs' Pyramid of Success + YOU!

Brian Lofrumento — Wed, 30 Jan 2019 08:30:00 -0400

In today's episode you'll learn about the Entrepreneurs' Pyramid of Success... and what the most crucial foundation is to make the entire thing work.

238: The harshest text message I sent to YOU

Brian Lofrumento — Mon, 28 Jan 2019 20:05:54 -0400

In today's episode you'll hear the harshest text message I've ever sent to a newer entrepreneur, and how it's changing EVERYTHING we do here at Wantrepreneur to Entrepreneur headquarters.

237: The ad campaign metric that makes or breaks your campaign

Brian Lofrumento — Wed, 23 Jan 2019 08:30:00 -0400

One of the most important levers in any ad campaign is click-thru rate. In today's episode you'll learn what click-thru rate is, how it impacts your overall campaign's success, and how to improve it!

236: COMMIT to non-zero days... starting NOW!

Brian Lofrumento — Mon, 21 Jan 2019 08:30:00 -0400

If you adopt the mindset of non-zero days, your entire life and business can change. In today's episode you'll learn what non-zero days are and hear three lessons to adopt to always get – and STAY – disciplined.

235: What "White Men Can't Jump" taught me about marketing and sales...

Brian Lofrumento — Fri, 18 Jan 2019 08:30:00 -0400

In today's episode you'll learn about the most consistent mistake that newer entrepreneurs make when it comes to selling, and how to avoid that mistake by instead relating and empathizing with your prospects at their current level and needs.

234: The real MAGIC behind successful marketing campaigns

Brian Lofrumento — Wed, 16 Jan 2019 08:30:00 -0400

A lot of newer entrepreneurs think that mimicking a successful marketing campaign will yield similar results, but in today's episode we discuss what really powers successful marketing campaigns.

233: How many times will you get REJECTED?

Brian Lofrumento — Mon, 14 Jan 2019 08:30:00 -0400

If there's one guarantee as an entrepreneur, it's that you're going to face rejection. In today's episode you'll hear how many times you'll have to deal with rejection, and how it often causes people to quit prematurely.

232: My one word for 2019

Brian Lofrumento — Fri, 11 Jan 2019 08:30:00 -0400

Most people forget their New Year's resolutions, so in today's episode you'll hear about a different approach of choosing ONE WORD to set the theme for your entire year.

231: Should you go back and re-do your work?

Brian Lofrumento — Wed, 09 Jan 2019 08:30:00 -0400

Almost every entrepreneur has the urge to go back and re-do work that they've already done to make it better. In today's episode we'll discuss when it's right – and when it's not – to go back and re-do what you've already done.

230: The 9 to 5 mentality that will leave you broke as an entrepreneur

Brian Lofrumento — Mon, 07 Jan 2019 08:30:00 -0400

In today's episode you'll learn about how checking the boxes as an entrepreneur isn't good enough, and how you only get "credit" when things are done effectively rather than just done.

229: Celebrating YOUR transformation + progress!

Brian Lofrumento — Mon, 31 Dec 2018 08:30:00 -0400

In today's episode we'll celebrate YOUR progress and transformations up to this point, with a reminder that these moments are the one that lead you to your memorable milestones... even if it may not feel like you're there yet.

228: My top 10 reflections from 2018

Brian Lofrumento — Sun, 30 Dec 2018 08:30:00 -0400

In today's episode you'll hear my personal and business reflections from 2018... and how they impacted my life and business this year.

227: The FIVE documents that handle ALL of my yearly planning

Brian Lofrumento — Wed, 26 Dec 2018 08:30:00 -0400

When it comes to yearly planning for entrepreneurs, just five documents shape my own business planning. In today's episode you'll learn what each of the five documents are and how I use them to crush my annual goals.

226: What Abraham Lincoln says about perspective w/ Kristina Lofrumento

Brian Lofrumento — Mon, 24 Dec 2018 08:30:00 -0400

Abraham Lincoln once said “We can complain because rose bushes have thorns, or rejoice because thorns have roses,” and in today's episode you'll hear how that reminder of perspective helped Kristina Lofrumento get through her graduate school program and how it can help YOU as an entrepreneur.

225: The #1 thing to do to rapidly hit $10K per month

Brian Lofrumento — Fri, 21 Dec 2018 08:30:00 -0400

Recently a newer entrepreneur asked "what's the number one thing I can do to accelerate my path to $10K per month?" In today's episode you'll hear the best advice for going from $0 to your first $10K month... which goes beyond the advice of "scaling" and "automating."

224: What comes first... monetization or an audience?

Brian Lofrumento — Wed, 19 Dec 2018 08:30:00 -0400

Most people ask the question of "what comes first... making money or building an audience?" In today's episode you'll learn from experience the differences in each approach, and which approach accelerates the other.

223: How to make the next 12 months the best of your life and business

Brian Lofrumento — Mon, 17 Dec 2018 08:30:00 -0400

Nothing happens by mistake in life, and today you get to decide what the next 12 months of your life looks like. In today’s episode you’ll be reminded of all the things you get to choose in life, and how to go from making those choices to actually following through and living those choices.

222: Finding stability in your instability as an entrepreneur

Brian Lofrumento — Fri, 14 Dec 2018 08:30:00 -0400

Instability is a staple of entrepreneurship, and in today's episode you'll learn how to embrace that instability by finding stability inside of it, and comfort inside your discomfort.

221: How to sell your online course before you've created it

Brian Lofrumento — Wed, 12 Dec 2018 08:30:00 -0400

What comes first... the customers or the course? In today's episode you'll learn about the simple strategy of selling your online course before you've even created it.

220: Addition by subtraction (how to use SIMPLICITY!)

Brian Lofrumento — Mon, 10 Dec 2018 08:30:00 -0400

In today's episode you'll hear about how subtraction is often the key to addition in your life and business... all based on a blog post by Derek Sivers, called "Subtract."

219: 8 places to work remotely from as an entrepreneur

Brian Lofrumento — Fri, 07 Dec 2018 08:30:00 -0400

As an entrepreneur you get to work from anywhere. In today's episode you'll learn eight places – including coffee shops and beyond – that can give you a productive and focused work environment.

218: The two most important things to plan for in 2019

Brian Lofrumento — Wed, 05 Dec 2018 08:30:00 -0400

2019 is right around the corner, and if you're serious about making it the most successful and profitable year ever then there are TWO things to plan for. Tune in to today's episode to hear the two most important aspects of your planning for the new year.

217: The key to DISCPLINE (if you're not disciplined)

Brian Lofrumento — Mon, 03 Dec 2018 08:30:00 -0400

In today's episode you'll learn the key to discipline according to Abraham Lincoln... and you'll hear it in a way that speaks to you especially if you're not naturally disciplined by nature.

216: How to appear as HIGH STATUS in any industry

Brian Lofrumento — Fri, 30 Nov 2018 08:30:00 -0400

"Status" is something that isn't tangible... it's perceived based on the way you show up in the world. In today's episode you'll learn about 20 low vibe vs. high vibe activities that dictate how you're perceived in your industry. These activities happen everywhere that you show up: on social media, in person, at events, over email, and anywhere that people get to form an impression of you.

215: The scariest part about launching a business

Brian Lofrumento — Mon, 26 Nov 2018 08:30:00 -0400

"Launching" a business always feels like an event to us as entrepreneurs, but reality rarely lives up to the expectations. In today's episode you'll hear about the obstacles and challenges that present themselves at the time of launch, and how most entrepreneurs react to those.

214: You have too many skills... and that's crippling you!

Brian Lofrumento — Fri, 16 Nov 2018 08:30:00 -0400

Many newer entrepreneurs and wantrepreneurs are paralyzed by the variety of their skills... putting them in an endless loop of not knowing what to do. In today's episode you'll learn how to take a step back and figure out which of your skills should be relevant to your business.

213: How to start a podcast for less than $150 explained in 5 minutes

Brian Lofrumento — Wed, 14 Nov 2018 08:30:00 -0400

One of the most common people question ask is "how do I start a podcast" In today's episode you'll learn how to do it in less than 5 minutes with less than $150 of startup costs using a Blue Yeti microphone, Audacity, Fiverr, and Libsyn.

212: STOP procrastination for good with the 5 second rule

Brian Lofrumento — Mon, 12 Nov 2018 08:30:00 -0400

In today's episode you'll learn about Mel Robbins' 5 Second Rule to end procrastination. "The rule is simple: The moment you have an instinct to act on a goal you must act on in it immediately (or within five seconds) — otherwise your brain will start leaning towards procrastination."

211: $0 to $10K/mo in less than 12 months w/ Nate Bagley

Brian Lofrumento — Fri, 09 Nov 2018 08:30:00 -0400

Nate Bagley is an entrepreneur, speaker, and podcaster at Loveumentary.com. Nate has launched a series of events throughout Utah called "Date Nights" and is the founder of the 1% Club, designed to help couples deepen their relationships through positive communication and connection. Visit his website at Loveumentary.com and follow him on Instagram at @Loveumentary.

210: Is it possible to give away too much for free?

Brian Lofrumento — Wed, 07 Nov 2018 08:30:00 -0400

You've heard it a million times before... "lead with value." In today's episode you'll learn what it means when you feel like you're "giving away too much information" for free in your marketing and lead generation efforts.

209: If you don't stop this, you'll NEVER succeed

Brian Lofrumento — Mon, 05 Nov 2018 08:30:00 -0400

EVERY entrepreneur (and person) is guilty of having excusitis. In today's episode you'll hear how if you DON'T start taming your excusitis, you'll never succeed... with a powerful excerpt from The Magic of Thinking Big by Dr. David J Schwartz.

208: The WRONG question that newer entrepreneurs love to ask

Brian Lofrumento — Fri, 02 Nov 2018 07:30:00 -0400

Beginner entrepreneurs often ask about marketing. It's easy to get excited by the world of funnels, email autoresponders, and "automated income," but in today's episode we talk about the RIGHT question to be asking and focusing on at the beginning.

207: Easy customer retention strategies that will GAIN you more customers (that all businesses can use!)

Brian Lofrumento — Wed, 31 Oct 2018 07:30:00 -0400

Every business should be focusing on customer retention... and if you start using simple customer retention strategies in your business it can also GAIN you more customers! In today's episode you'll get two real-life examples of GOOD and BAD customer retention.

206: There's no such thing as a setback

Brian Lofrumento — Mon, 29 Oct 2018 07:30:00 -0400

Today's episode is based around an excerpt from Advanced Magic: A Course in Manifesting an Exceptional Life (Book 3) by Genevieve Davis. "One of the more delightful consequences of this is that the Advanced Magician knows there is literally no such thing as a setback. There are no disasters. There are only stepping-stones to something greater. Look for the roses, let everything be okay, don’t be impatient, get completely out of the way, and watch the Magic happen. ‘But I want to make things happen, not just watch them happen.' And so you will. The key here is to realise that a lot of what is keeping things you want from you is your worry, your insistence that things turn out a certain way, and more than any of this… your fear that things will NOT turn out just as you wanted."

205: The art of storytelling as an entrepreneur w/ Kyle Gray

Brian Lofrumento — Fri, 26 Oct 2018 07:30:00 -0400

Kyle Gray is an entrepreneur and bestselling author who helps startups and small businesses grow with storytelling and content marketing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.

204: Six things newbie entrepreneurs do that do more harm than good

Brian Lofrumento — Wed, 24 Oct 2018 07:30:00 -0400

Nat Harward is an endurance athlete and entrepreneur, and in today’s episode we discuss SIX things that newbie entrepreneurs do that cause more harm than good when it comes to growing their businesses. Follow Nat on Instagram at @natharward or visit his website at imetnat.com

203: What frustrated endurance athlete and entrepreneur Nat Harward here in LA

Brian Lofrumento — Mon, 22 Oct 2018 17:54:54 -0400

Nat Harward is an endurance athlete and entrepreneur, and in today's episode he reveals how his frustrations on the tennis court in Los Angeles this weekend parallel with his 6+ year journey as an entrepreneur, and which areas of focus helped him find success as a successful entrepreneur.

202: How Jenny Watzka did $40K in sales in her first 3 months as an entrepreneur

Brian Lofrumento — Fri, 19 Oct 2018 07:30:00 -0400

Jenny Watzka is a strategic business coach who generated $10K in revenue in her first month in business, and closed over $40K in sales in her first three months. As a long-time listener and fan of the Wantrepreneur to Entrepreneur Podcast, Jenny reveals the exact things she focused on to go from wanting to be an entrepreneur to exploding out of the gates as a successful location-independent entrepreneur.

201: The truths about the business of BLOGGING

Brian Lofrumento — Wed, 17 Oct 2018 07:30:00 -0400

In today's episode you'll learn the difference between having your blog be your business versus having your blog as a part of your business.

200: How taking a step backward is a step in the right direction

Brian Lofrumento — Mon, 15 Oct 2018 07:30:00 -0400

In today's episode you'll get some relief about your own entrepreneurial journey and path, and some assurance about the path that success typically takes.

199: Taming your inner critic w/ Petra Kolber

Brian Lofrumento — Fri, 12 Oct 2018 07:30:00 -0400

Petra Kolber is an internationally renowned fitness expert and wellness leader who is known throughout the industry as a crusader for change and a beacon of authentic happiness. In her 25 years in the fitness world she has starred in and choreographed sixty award winning videos and fitness programs, and has spoken live to thousands of motivated followers. She has been the face and voice of leading food and fitness companies such as Reebok, Spry Living and California Walnuts. Her book is available at ThePerfectionDetox.com.

198: The hidden secret to Facebook Ads

Brian Lofrumento — Wed, 10 Oct 2018 07:30:00 -0400

Everyone is constantly looking for the "secret" to running a successful Facebook Ads campaign. In today's episode you'll learn the real secret behind Facebook Ads, and why you should invest ALL of your time in your market, your messaging, and your offer.

197: The mindset of world class tennis pros w/ Ian Westermann

Brian Lofrumento — Mon, 08 Oct 2018 17:04:39 -0400

Ian Westermann is a tennis pro and the founder of Essential Tennis, the world's largest online tennis instructional company. In today's episode you'll hear how the mindset behind successful tennis players directly correlates with the mindset of successful entrepreneurs.

196: Are you destined for greatness as an entrepreneur?

Brian Lofrumento — Fri, 05 Oct 2018 07:30:00 -0400

The feeling of being destined for greatness can be freeing or crippling. In today's episode we get real about that feeling and how you know if it's true or not... as well as understanding of what the road to greatness consists of.

195: How a tennis coach built an online empire w/ Ian Westermann

Brian Lofrumento — Wed, 03 Oct 2018 07:30:00 -0400

Ian Westermann has gone from a tennis coach to launching and running the world's largest tennis instructional company, with over 30m views on YouTube and over 100,000 subscribers, with thousands of tennis players around the world buying his programs and courses. In today's episode you'll learn how he got started from scratch and built an online tennis empire.

194: What a hammer and stone have to do with your success or failure

Brian Lofrumento — Mon, 01 Oct 2018 07:30:00 -0400

Season 3 of the podcast is HERE! To kick things off, you'll hear about how persistence and continuous effort determines your success (or failure) as an entrepreneur, and why being thankful for all of your successes AND failures up to this point will help you move forward.

193: Live Q&A with location-independent entrepreneurs

Brian Lofrumento — Fri, 29 Jun 2018 07:30:00 -0400

In today's episode you'll hear Brian's Q&A session with a group of location-independent entrepreneurs and wantrepreneurs. If you want to hear the full presentation made to this audience, tune in to Episode 192!

192: The 3 (simple) steps to go from wantrepreneur to entrepreneur

Brian Lofrumento — Wed, 27 Jun 2018 07:30:00 -0400

In today's episode you'll hear a presentation given to the Paradise Pack community of location-independent entrepreneurs about the three simple steps to go from wantrepreneur to entrepreneur.

191: The most important trait (and habit) that dictates your level of success

Brian Lofrumento — Mon, 11 Jun 2018 07:30:00 -0400

In today's episode you'll learn the ONE habit to develop to transform your success... and what action you can take TODAY to start making it a reality in your life and in your business.

190: The ONE hack that transformed my productivity, mindset, and happiness

Brian Lofrumento — Fri, 08 Jun 2018 07:30:00 -0400

In today's episode you'll learn the one simple (and instant) life and business hack that you too can use to transform your productivity, mindset, and happiness.

189: The mistake almost ALL entrepreneurs make with their website

Brian Lofrumento — Wed, 06 Jun 2018 07:30:00 -0400

Most entrepreneurs and businesses view their website as an "online brochure" when in fact its main job is to get you more customers and clients. In today's episode you'll learn how to supercharge your website so it helps your business actually grow.

188: I'm probably revealing too much in this episode...

Brian Lofrumento — Fri, 01 Jun 2018 08:30:53 -0400

Ready to travel more, work from anywhere and live your dream lifestyle? Introducing The Paradise Pack, a bundle of world-class educational products from travel, location independent, and online business experts. Over $8,000 worth of amazing resources, available for one week for over 90% off. Don’t miss it! The Paradise Pack is available for seven days only from May 29th, 2018 thru June 4th, 2018 at imetbrian.com/paradise.

187: 7 DAYS ONLY! What's inside the 2018 Paradise Pack w/ Travis Sherry!

Brian Lofrumento — Wed, 30 May 2018 07:30:00 -0400

Ready to travel more, work from anywhere and live your dream lifestyle? Introducing The Paradise Pack, a bundle of world-class educational products from travel, location independent, and online business experts. Over $8,000 worth of amazing resources, available for one week for over 90% off. Don't miss it! The Paradise Pack is available for seven days only from May 29th, 2018 thru June 4th, 2018 at imetbrian.com/paradise.

186: How "the stuff that sucks" represents your biggest opportunity

Brian Lofrumento — Mon, 28 May 2018 07:30:00 -0400

In today's episode you'll learn a simple mindset and attitude to have towards the things that aren't always fun as an entrepreneur... and how those are the very things that can lead you to success while others falter.

185: How a former high school teacher got 3m+ frequent flyer miles and travels the world for free w/ Travis Sherry

Brian Lofrumento — Fri, 25 May 2018 07:30:00 -0400

184: This is the #1 predictor of how much money you'll make

Brian Lofrumento — Wed, 23 May 2018 07:30:00 -0400

In today's episode you'll learn the ONE activity that you can do as an entrepreneur that's most closely coordinated with your earnings. If you're not doing this... you're not making money.

183: What being TIRED as an entrepreneur means for your journey

Brian Lofrumento — Mon, 21 May 2018 07:30:00 -0400

Today's episode focuses on a quote from Andre Agassi's autobiography, Open. "I can’t promise you that you won’t be tired, he says. But please know this. There’s a lot of good waiting for you on the other side of tired. Get yourself tired, Andre. That’s where you’re going to know yourself. On the other side of tired."

182: The deal you MUST make with yourself to start succeeding

Brian Lofrumento — Fri, 18 May 2018 07:30:00 -0400

Most people go a lifetime without executing their ideas and living their dream lives. In today's episode you'll learn the ONE deal you need to make with yourself - and what you need to focus on - to start succeeding.

181: Where to find the answers to YOUR specific business problems

Brian Lofrumento — Wed, 16 May 2018 07:30:00 -0400

There are a lot of questions we try to answer as entrepreneurs. "What should my marketing say?" "What should my ad campaigns look like?" "How should I price my products?" In today's episode you'll learn where to look for all of the answers to your specific business problems.

180: The ONE ingredient that you're missing

Brian Lofrumento — Mon, 14 May 2018 07:30:00 -0400

Season 3 is here!! In today's episode you'll learn the ONE ingredient that you're [likely] missing in your business and life, and by missing that one ingredient you're missing out on real success.

179: Don't have the time? BS!

Brian Lofrumento — Mon, 02 Apr 2018 07:30:00 -0400

In today's episode we'll directly address TIME and end the misconception that you don't have enough time to accomplish anything that you want. Try changing "I don't have enough time" to "it's not a priority"... because that's the truth.

178: Using social media as an entrepreneur w/ Ashley Ryall

Brian Lofrumento — Fri, 30 Mar 2018 07:30:00 -0400

Ashley Ryall is Founder and Chief Strategist at UntapSocial, a content strategy consulting firm out of GreaterBoston supporting sales and talent teams with content and social strategy for better lead generation. Sales execs lean on Ashley to coach their teams on how to leverage content for faster prospect meetings and she partners with heads of talent acquisition to empower employees to be online brand ambassadors. She’s a national speaker on all things social media for sales, content for thought leadership and employer branding.

Hear Ashley's story of how she grew her business in Episode 176.

177: Defining your POSITIONING ANGLE to stand out

Brian Lofrumento — Wed, 28 Mar 2018 07:30:00 -0400

Businesses who don't know how to successfully differentiate themselves are lacking a positioning angle. In today's episode you'll learn about the difference between a broad positioning angle and a specific positioning angle and how that can help you stand out in a crowded marketplace.

176: Growing a successful social media agency w/ Ashley Ryall

Brian Lofrumento — Fri, 16 Mar 2018 07:30:00 -0400

Ashley Ryall is Founder and Chief Strategist at UntapSocial, a content strategy consulting firm out of GreaterBoston supporting sales and talent teams with content and social strategy for better lead generation. Sales execs lean on Ashley to coach their teams on how to leverage content for faster prospect meetings and she partners with heads of talent acquisition to empower employees to be online brand ambassadors. She's a national speaker on all things social media for sales, content for thought leadership and employer branding.

175: The 3 steps I used to make $25K in less than 30 days

Brian Lofrumento — Wed, 14 Mar 2018 07:30:00 -0400

In today's episode you'll learn about a simple and wildly effective three-step marketing funnel that can generate tens of thousands of dollars in revenue starting immediately... without you needing to network or be salesy.

174: What are you made of?... and how disappointment will define your story

Brian Lofrumento — Mon, 05 Mar 2018 08:30:00 -0400

Here's the reality... you WILL face disappointment, both in your life and in your business. In today's episode you'll learn how disappointment can and will shape your entrepreneurial journey, and how it can help you find out exactly what you're made of.

173: Forecasting your cash and revenue w/ Nat Harward

Brian Lofrumento — Wed, 28 Feb 2018 08:30:00 -0400

In today’s episode you’ll learn how to manage and forecast your cash and revenue as an entrepreneur. Guest host Nat Harward explains the importance of tracking and forecasting your cash and revenue so you can fill your pipeline, enjoy your business, and serve your clients as best – and as efficiently – as you possibly can.

172: The most TOXIC word in your life & business

Brian Lofrumento — Mon, 26 Feb 2018 08:30:00 -0400

In today's episode you'll learn about the most toxic word in your life and in your business, and how even hearing or entertaining that word will hurt your potential and stop you from achieving greatness.

171: How to manage and forecast your time w/ Nat Harward

Brian Lofrumento — Fri, 23 Feb 2018 08:30:00 -0400

In today's episode you'll learn how to manage and forecast your time as an entrepreneur. Guest host Nat Harward explains the importance of tracking and forecasting your time so you can fill your pipeline, enjoy your business, and serve your clients as best – and as efficiently – as you possibly can.

170: Why you MUST be using urgency in your sales process

Brian Lofrumento — Wed, 21 Feb 2018 08:30:00 -0400

Sales... it's one of the hardest things to do, but as an entrepreneur it's the biggest determinant between success and failure. In today's episode you'll learn about the power of urgency, why it's so important, and how to use it in your business.

169: What to do when it feels like you're making no progress

Brian Lofrumento — Mon, 19 Feb 2018 08:30:00 -0400

Entrepreneurship is not a linear path, and in today's episode you'll learn what to do when you feel like you're not making any progress in your business or life.

168: Leverage other people's expertise to create an asset for YOU!

Brian Lofrumento — Wed, 14 Feb 2018 08:30:00 -0400

One of the easiest ways to gain credibility and have a marketable asset in your business is to leverage other people's expertise. In today's episode you'll learn how to do that by hosting a virtual summit.

167: The TWO questions to ask when you don't have enough time

Brian Lofrumento — Mon, 12 Feb 2018 08:30:00 -0400

"If you don't make time to create the life you want, you'll spend the rest of your life living one you don't want." In today's episode you'll hear about the "Resistance Test" that Steven Pressfield writes about in "Do the Work" and how that can help you overcome your excuse of "I don't have enough time."

166: The truth about MONEY for you as an entrepreneur

Brian Lofrumento — Fri, 09 Feb 2018 08:30:00 -0400

Money makes the world go 'round... and it also makes or breaks entrepreneurs. In today's episode you'll learn about the money mindsets that kill businesses, as well as the mindset that will serve you positively with regards to money.

165: If you don't know this number, you can't make smart decisions

Brian Lofrumento — Wed, 07 Feb 2018 08:30:00 -0400

In today's Strategy Wednesday episode you'll discover the single most important metric when it comes to marketing and growing your business: Lifetime Customer Value.

164: Instantly stand out from ALL of your competition with this one exercise

Brian Lofrumento — Fri, 02 Feb 2018 08:30:00 -0400

Most entrepreneurs fade away into obscurity along with the rest of the boring and bland businesses out there... struggling to ever make it. In today's episode you'll learn one exercise that can instantly separate you from your competitors and stand out in the marketplace.

163: 5 words that will instantly close more sales for you

Brian Lofrumento — Wed, 31 Jan 2018 08:30:00 -0400

When you sign up to be an entrepreneur, you're signing up to be a salesman... no matter what industry you're in and no matter what you sell. In today's episode you'll learn the five magic words to add urgency to any sales situation to get your prospects to finally take action and stop delaying their purchasing decision.

162: What your life up to this point says about your future

Brian Lofrumento — Mon, 29 Jan 2018 08:30:00 -0400

Up to this point, things have happened in your life. These things are all events, and in today's episode you'll discover how the meaning that you attach to those events shapes your entire future.

161: These 5 books WILL change your life

Brian Lofrumento — Fri, 26 Jan 2018 08:30:00 -0400

It's easy to get lost in an endless cycle of reading business book after business book, but in today's episode you'll hear the only three reasons why you should invest your time in consuming content, and the five books that are almost guaranteed to get you fired up to take action as an entrepreneur.

160: How to use a lead magnet and squeeze page

Brian Lofrumento — Wed, 24 Jan 2018 08:30:00 -0400

It's impossible to build a business without customers, and every customer starts out as a lead. In today's episode you'll learn how to have leads come to you by using a lead magnet, and how to make an effective squeeze page to capture those leads.

159: Can anyone be an entrepreneur?

Brian Lofrumento — Mon, 22 Jan 2018 08:30:00 -0400

In today's episode you'll hear Brian's answer to "can anyone be an entrepreneur?" and you'll discover how 90% of entrepreneurship has nothing to do with innate talent and everything to do with skills and attitudes that anyone can adopt in order to be successful.

158: Getting people to buy your stuff AFTER you give them value

Brian Lofrumento — Fri, 19 Jan 2018 08:30:00 -0400

Most marketers advise you to "lead with value," but they fail to tell you how to properly gauge the temperate of your audience. In today's episode you'll learn about segmenting your audience based on their awareness and temperature, and how to treat them differently so that you can better serve them.

157: Clear yourself of your BS (for real)... and finally start succeeding

Brian Lofrumento — Wed, 17 Jan 2018 08:30:00 -0400

You've already heard the "glass is half full" cliche, but in today's episode you're going to see how a glass of water reveals WHY your BS is stopping you from succeeding... and more importantly, you'll learn about the importance of clearing yourself of all that BS in order to finally succeed.

156: How to pick a business idea you're passionate about

Brian Lofrumento — Fri, 12 Jan 2018 08:30:00 -0400

Resistance is highest at the beginning of any great endeavor, and one of the first hurdles that new entrepreneurs face is identifying a business that they're passionate about. In today's episode you'll hear advice about how to find a business that lights you up and motivates you to take action.

155: Validating your product idea w/ Sajad Ghanizada

Brian Lofrumento — Wed, 10 Jan 2018 08:30:00 -0400

Sajad Ghanizada is a product leader and marketer who has scaled a mobile fintech app from 0 - 150k+ users and saved them over $250 million in taxes. In today's episode he discusses how new entrepreneurs can validate their product ideas, go to market with a minimum viable product, and ascend their business into more passive and scalable models.

154: STOP starting and stopping!

Brian Lofrumento — Mon, 08 Jan 2018 08:30:00 -0400

The biggest struggle for new entrepreneurs is to keep going without starting and stopping constantly. The trouble with constantly starting and stopping is that you start from scratch each and every time... much like going to the gym once every three months. In today's episode you'll learn how persistence is the key to your success as an entrepreneur.

153: Two ways to make 2018 the best year of your life

Brian Lofrumento — Fri, 05 Jan 2018 08:30:00 -0400

Today is day five of 2018, which means you have over 350 days left to make this the best year of your life. In today's episode you'll learn two frameworks that will set you up for success over the next 12 months.

152: Thinking bigger... and high ticket... with Michael Baptiste

Brian Lofrumento — Mon, 27 Nov 2017 08:30:00 -0400

Michael Baptiste is the founder of High Ticket Freedom and Co-Founder of Banana Wave BananaMilk. Michael now helps entrepreneurs from all across the globe dream bigger and helps them find ways to package up their expertise into high ticket offers that people pay thousands of dollars for.

151: Growing a massive audience and FB Group w/ Arne Giske

Brian Lofrumento — Fri, 24 Nov 2017 08:30:00 -0400

Arne Giske is a serial entrepreneur, speaker, and digital agency owner who leads The Millennial Entrepreneur Community with over 29,000 young members around the globe. He travels all over the world while he builds his business and has 7 countries and 4 continents on his agenda for 2017. Arne helps other entrepreneurs build strong businesses using effective digital marketing strategies such as growing communities online with Facebook groups to build their audience, brand, and generate tons of new leads consistently.

150: Patterns of successful entrepreneurs w/ Clay Clark

Brian Lofrumento — Mon, 20 Nov 2017 08:30:00 -0400

Clay Clark is the former United States Small Business Administration Entrepreneur, a contributing writer for Entrepreneur Magazine, the business partner of NBA Hall of Fame Basketball Legend, David Robinson, the founder of Thrive15.com, the owner of 9 different businesses and the co-founder of 5 kids. Since 2002, Clay Clark and his companies have been featured in Forbes, Yahoo! Finance, Bloomberg, Fast Company, Entrepreneur Magazine and countless publications while he has been the entertainer, speaker or business consultant of choice for over 2,000 of world's top companies and organizations.

149: Finding your superpower with Courtney Birch Webster

Brian Lofrumento — Fri, 17 Nov 2017 08:30:00 -0400

Courtney Birch Webster is an executive coach and facilitator who delivers real results in business and in life through helping her clients gain clarity and identifying their superpowers. In today's episode you'll learn how she found her own path, and how she helps others find theirs... even if you are dragged down by your day to day situation and don't have a clear path to greatness.

148: Pound the Rock w/ Nat Harward

Brian Lofrumento — Mon, 13 Nov 2017 08:30:00 -0400

Nat Harward is a full-stack marketer who has coined the phrase "pound the rock" as one of his mantras for life and business. In today's episode you'll learn how pounding the rock can change your life AND your business, and how to find beauty in the monotony of day to day routines that help move you forward.

147: Podcast update... I'm off to Asia!

Brian Lofrumento — Fri, 10 Nov 2017 08:30:00 -0400

The Wantrepreneur to Entrepreneur Podcast continues throughout November 2017 as host Brian Lofrumento travels throughout Southeast Asia. In today's quick update episode you'll hear about upcoming content on the show. Thanks for tuning in!

146: Turning website visitors into revenue using conversion optimization w/ Tom Bowen

Brian Lofrumento — Wed, 08 Nov 2017 08:30:00 -0400

Having website visitors is one thing... but turning website visitors into new customers and clients – and revenue – is even better... and harder to master. In today's episode you'll learn from conversion optimization expert Tom Bowen, who explains how to make the most out of your website traffic and how to get it to convert.

145: How to turn "one day" into day one w/ Nate Bagley

Brian Lofrumento — Mon, 06 Nov 2017 08:30:00 -0400

Nate Bagley is an entrepreneur, speaker, and podcaster who has generated nearly $500K in revenue, has raised $30K on Kickstarter, and whose podcast has generated nearly a half million downloads. In today's episode you'll hear about his strategy for launching his latest business, and avoid the common mistakes that newer entrepreneurs make when they tell themselves they're becoming an entrepreneur.

144: How Vegas roulette predicts why you'll fail in business w/ Nat Harward

Brian Lofrumento — Fri, 03 Nov 2017 07:30:00 -0400

Watching roulette players in Las Vegas teaches you a lot about money, odds, risk, and success. In today's episode you'll learn how a few hours spent watching high-rollers (and low-rollers) at the roulette tables in Vegas relates to business – whether you're an entrepreneur or wantrepreneur – and which common pitfalls can make you fail.

143: How to use power partners to grow your business FAST!

Brian Lofrumento — Wed, 01 Nov 2017 07:30:00 -0400

Your biggest challenge as an entrepreneur is finding new customers and clients. One of the quickest ways to get new customers and clients en masse – rather than chasing them one by one – is to use power partners. When done right, this strategy creates a win-win-win.

142: The stories you tell yourself are dictating your results

Brian Lofrumento — Mon, 30 Oct 2017 07:30:00 -0400

"Change your thoughts and you'll change your world." It's a quote we've all heard a million times, and in today's episode you'll learn how the stories that you tell yourself are dictating your results and your reality.

141: How a life-long 9 to 5er started a food company with customers from all around the world w/ Valerie Milovic

Brian Lofrumento — Fri, 27 Oct 2017 07:30:00 -0400

In today's episode you'll learn how Valerie Milovic went from being a lifelong corporate employee to starting Better Than Coffee, an alternative energy bar company based out of California that has customers from all across the world... without Valerie needing a team or ever touching inventory.

140: How to finally do Facebook Ads right to grow your business

Brian Lofrumento — Wed, 25 Oct 2017 07:30:00 -0400

Many newer entrepreneurs try Facebook Ads out, only to spend a lot of money... and make little or no money. In today's Strategy Wednesday episode you'll get a glimpse into the world of effective and profitable Facebook Ad campaigns by hearing an entire module from inside Brian's Zero to Your First $10K course.

139: How failure WILL make you better and more successful... if you let it

Brian Lofrumento — Mon, 23 Oct 2017 07:30:00 -0400

Failure is not a final destination... unless you let it be. In today's episode you'll learn how to embrace failure as part of your journey, and how it can and will make you even more successful and stronger as an entrepreneur and as a person.

138: How to get sales by leading with value

Brian Lofrumento — Wed, 18 Oct 2017 07:30:00 -0400

As an entrepreneur, you must get sales... there's no way around it. In today's episode you'll learn how to get sales by leading with value rather than using the old approach of pitching people and relentlessly trying to be salesy. Today's episode is a lesson from inside Brian's Zero to Your First $10K course.

137: Stop letting life get in the way! The difference between pros and amateurs

Brian Lofrumento — Mon, 16 Oct 2017 07:30:00 -0400

In order to be successful, you need to be a professional at what you do. There's one easy way to tell the difference between a professional and an amateur, and by understanding that difference you can STOP life from getting in the way and START getting results as an entrepreneur.

136: Take 7 days to completely change your life and business... and TAKE ACTION!

Brian Lofrumento — Fri, 13 Oct 2017 07:30:00 -0400

Do you want to finally start your business and start taking action? The 7-day Wantrepreneur to Entrepreneur Challenge is now here, which teaches you:

How to get your hands on a marketing cheat sheet for any and all industries (this document is so powerful that you’ll go from having a fuzzy business idea to knowing exactly where the market gaps are that will be profitable for you from month one)
How the Results in Advance Timeline strategy helps you to command premium prices… regardless of what product or service you sell (this is the strategy that alone has turned businesses into six-figure success stories)
The secrets behind product/service positioning used by the top entrepreneurs in the world, and how to “stack” your offer in a way that gets prospective customers and clients to say YES without needing to be salesy (by doing this, your product or service will be positioned as a no-brainer in your industry, meaning you won’t have to convince or beg people to buy your stuff… they’ll ask YOU how to buy!)
Exactly how to become magnetic in your market and go from a complete unknown to viewed as THE go-to person or company in your industry (once you become magnetic, people will come to YOU, saving you from ever having to “network” or chase after people)
The building blocks and mechanics of your entrepreneurial ecosystem and hub to become omnipresent in your industry (if you get this right, your entire business and sales process falls into place… leading to rapid growth)

135: How to make money from a podcast w/o needing sponsors w/ Kelly Roach

Brian Lofrumento — Wed, 11 Oct 2017 07:30:00 -0400

Kelly Roach is a former NFL cheerleader turned Fortune 500 Executive and now, CEO of Kelly Roach International. As someone who built her business on the side of her corporate job before taking it full time, Kelly then doubled her business when her daughter was an newborn and retired her husband at the same time.

In addition to her entrepreneurial success, Kelly is also the host of top-rated podcast Unstoppable Success Radio and the author of the 11x International bestseller UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life. She leads online coaching programs and offers private mentoring as well.

134: How to make the next 12 months the best of your life and business

Brian Lofrumento — Mon, 09 Oct 2017 07:30:00 -0400

Nothing happens by mistake in life, and today you get to decide what the next 12 months of your life looks like. In today's episode you'll be reminded of all the things you get to choose in life, and how to go from making those choices to actually following through and living those choices.

133: How thinking like a non-profit can lead to rapid business growth w/ Ryan McCarty

Brian Lofrumento — Fri, 06 Oct 2017 07:30:00 -0400

Ryan McCarty is an author, speaker and the co-founder of Culture of Good, Inc. Prior to this role, Ryan worked 25 years for non-profits, and then as the director of customer and employee relations at TCC, a Verizon retailer with over 800 stores in 38 states across the nation. This culture guru is no stranger to empowering employees through a powerful company movement. Building upon the success of his award-winning program that inspires employees, ignites positive change in the world, and impacts their bottom lines, Ryan and TCC CEO Scott Moorehead created Culture of Good to encourage other businesses to create truly altruistic programs that make the world a better place by teaching for-profit companies how to operate their business with the soul of a non-profit.

132: The #1 strategy to use to have happy customers and clients... as taught by Disney

Brian Lofrumento — Wed, 04 Oct 2017 07:30:00 -0400

When it comes to customer or client happiness, it starts with your very first contact... and your onboarding process sets the tone for your entire engagement. In today's episode you'll learn how Disney has mastered the art of client and customer onboarding to create a reputation as the "happiest place on earth," and how you can use the exact same strategy to give your customers and clients the best experience possible.

131: How you're being SELFISH if you don't launch your business

Brian Lofrumento — Mon, 02 Oct 2017 07:30:00 -0400

Most people procrastinate and delay the launch of their business... or, even worse, talk themselves into doubt and never launch. In today's episode you'll learn how that's a selfish move on your part, and how you're robbing your future customers and clients of your gifts and the results that you would get them.

130: Chris Gardener on why being "busy" is dangerous, and the 3 F's we should all strive for

Brian Lofrumento — Fri, 29 Sep 2017 07:30:00 -0400

Chris Gardener is the co-founder of Strategic Mentors and non-profit company Gift of a Future. Chris is a musician, sportsman, and health-conscious father of two late-teenagers. Chris's mission is to help 1,000 business owners create £1bn in value so that htey create £20m of social impact annually. In today's episode he reveals why being "busy" is dangerous for entrepreneurs, and the three F's that each entrepreneur should strive for: financial security, freedom, and fulfillment.

129: The ONLY media that you should care about when marketing your business

Brian Lofrumento — Wed, 27 Sep 2017 07:30:00 -0400

Marketing is the perfect blend of the right message for the right market on the right media. In today's episode you'll learn where to focus your energy when it comes to those three magic M's of marketing, and why focusing on the media is a waste of your time.

128: What a 7-figure entrepreneur privately told me about his secret to success

Brian Lofrumento — Mon, 25 Sep 2017 07:30:00 -0400

Behind closed doors, entrepreneurs reveal a lot about their journeys. On Friday night, one 7-figure entrepreneur shared with me the real secret behind his success, and explained why it's not a secret that he's able to share publicly... so instead, in today's episode you'll get to hear his insights.

127: How to get unstuck as you go from employee to entrepreneur w/ Scott Hansen (Pt 2)

Brian Lofrumento — Fri, 22 Sep 2017 07:30:00 -0400

Scott Hansen knows what it takes to go from being an employee with no entrepreneurial background to a thriving, successful entrepreneur who is passionate about their work. Scott helps business owners get “unstuck” in their businesses so they can 10x their results, and in this interview he goes in-depth into what it takes to finally start taking action, discovering your passion, and growing a business that impacts people.

126: How to get a business address for $10/mo, a business phone number, and more professional tools

Brian Lofrumento — Wed, 20 Sep 2017 07:30:00 -0400

Every entrepreneur has one BIG goal when they start their business: to appear credible and legitimate. In today's episode you'll learn about eight tools that will make your business more legitimate from day one, including a professional mailing address for your business, a professional phone number, a scheduling assistant, and even a US-based virtual assistant to handle all of your tasks... all for less than $50 per month.

125: How to get unstuck as you go from employee to entrepreneur w/ Scott Hansen (Pt 1)

Brian Lofrumento — Mon, 18 Sep 2017 07:30:00 -0400

Scott Hansen knows what it takes to go from being an employee with no entrepreneurial background to a thriving, successful entrepreneur who is passionate about their work. Scott helps business owners get "unstuck" in their businesses so they can 10x their results, and in this interview he goes in-depth into what it takes to finally start taking action, discovering your passion, and growing a business that impacts people.

124: 5 essential lessons from year one of hosting this podcast!

Brian Lofrumento — Fri, 15 Sep 2017 07:30:00 -0400

Happy 1st birthday to the Wantrepreneur to Entrepreneur Podcast!! As we celebrate one year of the podcast, in today's episode I share with you the five biggest lessons I've learned as a podcast host and entrepreneur over the first 12 months of this show. Through this episode you'll learn how to shortcut your own success when launching a new business (or podcast, or blog, or anything), and what sort of progress I've made in one year.

123: How to get content ideas directly from your future customers/clients

Brian Lofrumento — Wed, 13 Sep 2017 07:30:00 -0400

In 2017 the saying "content is king" still reigns supreme, and in today's episode you'll learn how to come up with an endless amount of ideas for content.

122: How my blog went from 1,164 visitors to over 3.5m

Brian Lofrumento — Mon, 11 Sep 2017 07:30:00 -0400

Over the course from 2008 to 2010 Premiership Talk went from having 299 monthly readers to hundreds of thousands of readers per month... before going on to having millions of readers from over 200 countries. In today's episode you'll learn about the "lucky" breaks that made that happen, and the mindset shifts and beliefs that made it all possible.

121: What's in my wallet? How I travel the world for basically free

Brian Lofrumento — Fri, 08 Sep 2017 07:30:00 -0400

One of the best parts about being an entrepreneur is being able to travel when you want to where you want. BUT - smart entrepreneurs travel not only often, but on the cheap by utilizing their business and personal expenses in order to rack up travel rewards, miles, and points. In today's episode you'll learn exactly what credit cards I keep in my wallet and use on a daily basis, and how they've allowed me a year of travel for less than $100, including a handful of domestic trips, multi-city trips, and an international trip to Southeast Asia.

120: How to appear omnipresent and use advanced marketing for just $5

Brian Lofrumento — Wed, 06 Sep 2017 07:30:00 -0400

The most effective and highest-converting advanced marketing strategy online happens to be the most affordable... yet most small businesses are NOT taking advantage of it. The strategy is retargeting, and all of the biggest businesses in the world use it... yet the barriers to using it are very low, considering you can start retargeting potential customers and clients (or former customers and clients) wit as little as $5. In today's episode you'll learn what retargeting is, how you should use it, and when you can and should use it.

119: How to become confident in yourself and your business w/ Mia Hewett (Part 2)

Brian Lofrumento — Mon, 04 Sep 2017 07:30:00 -0400

There's no denying that people love confident people. When people buy your product or service, they buy a little bit of you and your confidence, so as entrepreneurs it's important to have confidence in yourself, your business, and your products/services. In today's episode you'll hear an interview from Mia Hewett's "Extreme Confidence and How to Get It" summit, where you'll learn how to build confidence, own it, and exude it in an ego-free way.

118: How to become confident in yourself and your business w/ Mia Hewett (Part 1)

Brian Lofrumento — Fri, 01 Sep 2017 07:30:00 -0400

117: How to get EVERYTHING done when there are a million things to do

Brian Lofrumento — Wed, 30 Aug 2017 07:30:00 -0400

When you're starting or running a business, there are A LOT of things that need to get done. Emails, lead generation, sales, your website, your social media, your email list, etc. The list seemingly never ends! In today's episode you'll learn how to get EVERYTHING done, even when you have a lot to do... all thanks to a concept called batch productivity.

116: How to remove the doubt in your head w/ some help from Conor McGregor

Brian Lofrumento — Mon, 28 Aug 2017 07:30:00 -0400

The #1 killer of most dreams is doubt. It's not easy to eliminate doubt from your mind... after all, every single person doubts themselves from time to time, especially at the beginning of a new project or business. In today's episode you'll learn how to eliminate that doubt by filling that space and time with something else... plus a little guidance and a quote about that from Conor McGregor.

115: Why you're closer to a $10K/mo business than you think

Brian Lofrumento — Fri, 25 Aug 2017 07:30:00 -0400

Making $10K per month running your own business sounds like a lofty and ambitious goal, but in today's episode you'll learn how to break that goal down and make it much more attainable. And... you'll learn to understand how you're much closer to that goal than you even realize.

114: How a 25yr old travels the world rent-free while growing his business

Brian Lofrumento — Wed, 23 Aug 2017 07:30:00 -0400

Mitch Loar has gone from wantrepreneur to globetrotting entrepreneur over the past few months, and now helps healthcare professionals get new customers and clients in the door... all while Mitch travels the world with his wife rent-free. In today's episode Mitch reveals how he gained three new clients in one week using the Ultimate Profit Model framework, and how he has grown his business without a website, a blog, a social media following, or even a logo.

113: You have NO CLUE how much can change in a few months

Brian Lofrumento — Mon, 21 Aug 2017 07:30:00 -0400

If you're listening to this podcast, you have a mission, and you have goals. And the reality is... with consistent and focused action, you have no clue how much your life can change in just a few months. In today's episode you'll hear how I've learned first-hand that things can change quickly just by taking the first few steps, and how one of my students from San Diego has already experienced the rapid changes that come with taking action.

112: My best advice after talking to SIXTY wantrepreneurs and entrepreneurs

Brian Lofrumento — Fri, 18 Aug 2017 07:30:00 -0400

After talking to SIXTY wantrepreneurs and entrepreneurs in one week, in today's episode you'll hear that most consistent feedback and insights gained from the front lines... so no matter where you are in your journey, you'll be able to relate to the advice given in this episode!

111: Building a personal brand with brandiD founder and CEO Rachel Gogos

Brian Lofrumento — Wed, 16 Aug 2017 07:30:00 -0400

Rachel Gogos is the founder and CEO of brandiD, a branding agency that helps entrepreneurs build out their entire platform, including digital assets, marketing deliverables, logos, and all marketing collateral to make them stand out as their most authentic selves. In today's episode Rachel reveals not only how she built her agency to multiple six-figures in revenue, but also the ins and outs of how entrepreneurs can build out their own personal branding platforms.

110: The basics of going from Zero to Your First $10K as an entrepreneur

Brian Lofrumento — Mon, 14 Aug 2017 07:30:00 -0400

Most entrepreneurs get off track at the very beginning of launching and/or growing their business, and in many cases they fail to ever even make their first $10K as an entrepreneur. In today's episode you'll get your hands on the entire first lesson from inside the Zero to Your First $10K course, which teaches you the exact step by step strategies to launching a viable and profitable business.

109: How Marla Martenson charges $10K, $20K, and even $40K for her services

Brian Lofrumento — Fri, 11 Aug 2017 07:30:00 -0400

Marla Martenson is a professional matchmaker and the author of three memoirs, Diary of a Beverly Hills Matchmaker, Hearts On The Line and The Buddha Made Me Do It: A Field Guide To EnLITEnment. Marla is also a Reiki/Crystal healer, and hosts a show on YouTube called, Conversations With Cupid. She has appeared on countless radio and TV shows including the Today Show and Coast To Coast am with George Noory.

108: My phone call script that has closed hundreds of thousands of dollars in revenue

Brian Lofrumento — Wed, 09 Aug 2017 07:30:00 -0400

Most entrepreneurs can get people somewhat interested in their services, but then they stumble at the most important part of the process: closing the sale! In today's episode I'll share with you my entire phone call script that I've used to close hundreds of thousands of dollars in sales.

107: The reason why your business (and most marriages) will fail

Brian Lofrumento — Mon, 07 Aug 2017 07:30:00 -0400

Most marriages fail not because of money or communication, but because of unmet expectations. In this episode you'll learn how unmet expectations kill the majority of businesses as well, and how falling in love with the pursuit will help you get over the tough parts of growing a business.

106: How Justin Toribio went from $0 and no business idea to selling his program for $997 online... without even having created it yet!

Brian Lofrumento — Fri, 04 Aug 2017 07:30:00 -0400

Less than a year ago Justin Toribio was just a wantrepreneur. He didn't have a business idea, he didn't have a product or service, and he didn't know what path to follow to building a business. Now, months later, Justin has finished hosting the first session of his $997 online program, having sold it before he even created it. In today's episode you'll hear an intimate and personal conversation with Justin about exactly how he went from $0 and no business idea to impacting people from all across the world.

105: The secret marketing cheat sheet that gives me an unfair advantage... and how to get your customized version!

Brian Lofrumento — Wed, 02 Aug 2017 07:30:00 -0400

When it comes to marketing your business, it's hard to sit down and come up with the perfect product or service, the perfect positioning for your offer and pitch, and the perfect marketing language to use in order to resonate with your market. In today's episode you'll learn how to get your hands on the secret marketing cheat sheet that is customized for YOUR business and marketing.

104: Someone is working to STOP you from taking action!

Brian Lofrumento — Mon, 31 Jul 2017 07:30:00 -0400

When it comes to entrepreneurship, most people fall into the trap of starting, stopping, not launching, and never making progress. The reality is... there's someone out there fighting against your progress. In today's episode you'll learn how to identify that person... and most importantly, how to stop them.

103: Getting people to WANT to buy your stuff by making your business NOT about you

Brian Lofrumento — Wed, 26 Apr 2017 07:30:00 -0400

Most entrepreneurs build a product or service and try to find people who want to buy it. Instead, in today's episode you'll hear LIVE from Ultimate Profit Model San Diego how entrepreneurs make their businesses customer-focused in order to get them to WANT to buy your products and services.

102: Is your market oversaturated?

Brian Lofrumento — Mon, 24 Apr 2017 07:30:00 -0400

Before jumping into the entrepreneurial world, most people stand on the sidelines wondering if there's room for them to exist in a crowded marketplace. In today's episode you'll learn how to create your own corner within any industry and niche.

101: How Mariela Torres started Killem With Chic with $400 and got her clothes into stores and fashion shows

Brian Lofrumento — Fri, 21 Apr 2017 07:30:00 -0400

Mariela Torres is the founder and CEO of Killem With Chic, an apparel company sparking a movement of supporting women empowerment. She is a blogger, author, designer, and LA-based fashion entrepreneur, and in today's episode she reveals her journey from starting her company with just $400 to getting her t-shirts into stores throughout San Diego and Los Angeles, getting featured in fashion shows, and building a loyal and raving customer base.

100: Entrepreneurs reveal their best advice ever!

Brian Lofrumento — Wed, 19 Apr 2017 07:30:00 -0400

To celebrate Episode 100 of the Wantrepreneur to Entrepreneur podcast, some of Brian's closest entrepreneurial friends offer their best pieces of advice for YOU as you begin or continue on your own entrepreneurial journey!

099: You didn't get fat in a week

Brian Lofrumento — Mon, 17 Apr 2017 07:30:00 -0400

When it comes to gaining and losing weight, it doesn't happen in a day or in a week... it happens through consistent actions over the course of months or years. In business, the same is true. In today's episode you'll hear about the tiny actions that will determine your success or lack of success in business.

098: How Jimmy Haight made $3K+ before even launching his book

Brian Lofrumento — Fri, 14 Apr 2017 07:30:00 -0400

Jimmy Haight is an entrepreneur, technologist, and writer, who is launching his debut novel titled "Jack & Coke." In today's episode you'll learn how Jimmy attracted his first 150 paying customers for his novel before it's even released publicly, and how he went about earning his first $3K with the book through his crowdfunding campaign. Get your hands on a preorder copy of the book at jimmyhaight.com.

097: How I create offers that pull in $100K+

Brian Lofrumento — Wed, 12 Apr 2017 07:30:00 -0400

One of the most important ingredients in your business is your OFFER! At the end of the day, every business needs people paying money. In order for people to pay money, you need something to OFFER them. In today's episode you'll learn exactly how to create, structure, and position your offer.

096: If you don't sacrifice for what you want, what you want becomes the sacrifice

Brian Lofrumento — Mon, 10 Apr 2017 07:30:00 -0400

Entrepreneurship isn't always easy. If it was, everybody would do it. The reality is, sometimes in your entrepreneurial journey you have to sacrifice for what you want, and in today's episode you'll learn about what happens when you're not willing to sacrifice for what you want.

095: How Michael Haines made over $40m+ online selling AC units

Brian Lofrumento — Fri, 07 Apr 2017 07:30:00 -0400

Michael Haines is one of the pioneers of e-commerce sales and traffic generation, having earned over $40m online since 2001. In today's episode you'll hear how he started, how he generates traffic, and how YOU can start selling things online via an e-commerce website.

094: Do you know what you stand for?

Brian Lofrumento — Wed, 05 Apr 2017 07:30:00 -0400

As the old saying goes, if you stand for nothing, you'll fall for anything. The goal of almost every entrepreneur is to stand out from their competitors and be viewed as one of the best in their industry. In today's episode you'll learn how figuring out what you stand for can separate you in a crowded marketplace and help you attract your natural tribe.

093: Vision without execution is hallucination

Brian Lofrumento — Mon, 03 Apr 2017 07:30:00 -0400

Thomas Edison once pointed out that vision without execution is just hallucination. For most wantrepreneurs, their dream business - and their dream vision - never becomes reality, because it's missing that one crucial ingredient: execution! In today's episode you'll get an insight into how to combine vision with execution in your life and in your business.

092: Business ideas worth $100m+ with Mike Stemple

Brian Lofrumento — Fri, 31 Mar 2017 07:30:00 -0400

Mike Stemple has started 20 companies, with a cumulative valuation of over $100m. In today's episode you'll learn how Mike comes up with his business ideas, how he continuously enters brand new markets with no existing knowledge, and how you can have an abundance of business ideas when you're starting out.

091: Everything I did right and wrong en route to six-figures

Brian Lofrumento — Wed, 29 Mar 2017 07:30:00 -0400

You learn a LOT on your way to growing a six-figure business, and in today's episode you'll learn all of the things I did RIGHT and WRONG en route to building my six-figure SEO agency at the age of 23 years old. The full training video is available for viewing if you want to see the included visuals here, or at www.funnel.expert.

090: Comparing yourself to others is killing you

Brian Lofrumento — Mon, 27 Mar 2017 07:30:00 -0400

The quickest and easiest way to get discouraged and ruin your own momentum is to compare yourself to others. In today's episode you'll learn three quotes that will help you get over the trap of comparing yourself to others and why YOU are the only person you should be comparing yourself to.

089: How to get new customers and clients to COME TO YOU!

Brian Lofrumento — Fri, 24 Mar 2017 07:30:00 -0400

Finding new customers and clients is just like fishing... you can either swim after the fish and try to catch them one at a time, or you can cast a net out there with some bait and let the fish come to you. Sales is the same, and by creating a lead magnet you can have an asset in your business that generates leads, customers, and clients for your business so you can quickly scale to six-figures and beyond. In today's episode you'll get a behind the scenes glimpse into two lessons about lead magnets from the inside of my Ultimate Profit Model course.

If you want to learn and implement the entire Ultimate Profit Model program into your business over the course of five days in sunny San Diego, California then apply to live with me (Brian Lofrumento) and my team in a mansion in San Diego next month at UltimateProfitModel.com.

088: 3 strategies to going from unknown to reaching 3.5m+ people

Brian Lofrumento — Wed, 22 Mar 2017 07:30:00 -0400

Over the past nine years my businesses have gone from not existing to reaching over 3.5 million people around the world, I have over 3,000 students in my online programs and courses, I have published a book, and launched one of the top business podcasts in the world. In today's Strategy Wednesday episode I walk you through the three strategies that have allowed me to do all of the above, in a behind-the-scenes glimpse into my recent speech to the Millenial Entrepreneur Community, which has 7,000 members.

087: If you can't answer this, you won't get different results

Brian Lofrumento — Mon, 20 Mar 2017 07:30:00 -0400

Q1 2017 is almost in the books... and chances are you haven't gotten the results you wanted (yet). In today's episode you'll learn the ONE question that you HAVE TO ask yourself if you're serious about getting different results from what you've been getting.

086: How Carolina Millan built a $300K+ business

Brian Lofrumento — Fri, 17 Mar 2017 07:30:00 -0400

Carolina Millan is one of the most successful affiliate marketers in the world, and speaks at internet marketing conferences and seminars across the United States and abroad. She's based in Chile, and has built a business that complements her lifestyle by utilizing her own personal brand to resonate with likeminded people. Carolina's entrepreneurial path has included ups and downs, and in today's episode you'll hear how she has transitioned each time by just following her heart.

085: How to get influencers to help you

Brian Lofrumento — Wed, 15 Mar 2017 07:30:00 -0400

Influencers have a lot of power... they have audiences, they have a name, and they have a reputation. Getting influencers in your corner can accelerate your results, and in today's day and age it's never been easier to get in contact with them. In today's episode you'll learn how to build real relationships with influencers so they know who you are and help you.

084: Stop looking for lobsters! (Yes, YOU!)

Brian Lofrumento — Mon, 13 Mar 2017 07:30:00 -0400

We love looking for external validation and opinions, but far too often in life we seek the advice of lobsters instead of people who build us up and encourage us. In today's episode you'll learn what "lobsters" in life are and why (and how) you should avoid them.

083: How you can join me in San Diego next month!

Brian Lofrumento — Fri, 10 Mar 2017 08:30:00 -0400

In today's Featured Friday episode you'll hear from Manon Rinsma, an award-winning international marketing executive who has worked with brands like Jaguar, Coca Cola, Armani, and Mercedes-Benz Fashion Week. Manon is planning this year's Ultimate Profit Model San Diego retreat, and she reveals how ten wantrepreneurs and enterpreneurs can live in a mansion with Brian Lofrumento and learn the ins and outs of building a $10K per month business.

082: Make money before you quit your job

Brian Lofrumento — Wed, 08 Mar 2017 08:30:00 -0400

Quitting your job is a BIG decision... but that decision becomes a lot easier if your business is already making $5K+ on the side. In today's episode you'll learn what you actually need to focus on in order to get your business up and running before you've handed in your two-week notice!

081: Is it time to quit your job?

Brian Lofrumento — Mon, 06 Mar 2017 08:30:00 -0400

There comes a time in every wantrepreneur's/entrepreneur's journey when they have to ask themselves one major question: should I quit my job? In today's episode you'll learn some of the considerations of quitting your job, and what you should be focusing on before making that monumental decision.

080: Networking as an entrepreneur w/ Nat Harward

Brian Lofrumento — Fri, 03 Mar 2017 08:30:00 -0400

As entrepreneurs we are constantly meeting new people - and potential customers and clients - at networking events, on social media, and just in our daily lives. In today's Featured Friday episode, Nat Harward and I discuss how to make the most of those new connections and how to ease the pressure on yourself when it comes to building those relationships.

079: The 3 reasons why people aren't buying your stuff

Brian Lofrumento — Wed, 01 Mar 2017 08:30:00 -0400

Whenever we try to get people to buy our products or services, one of two things happen... they say YES, or they say NO. When it comes to why people say NO to buying your products or services, there are three main objectives they have. In today's episode you'll learn the three reasons why they say NO to buying your stuff, and what you can do to overcome those sales objections.

078: You HAVE TO do this in order to grow

Brian Lofrumento — Mon, 27 Feb 2017 08:30:00 -0400

Entrepreneurship is all about growth. In order to grow your business, you have to grow personally and professionally, and doing that isn't always the easiest when you have years - and decades - of habits in doing things the way you've always done them. In today's episode you'll hear some quotes and anecdotes about what it takes to actually GROW yourself and your business.

077: How to get millions in PR for your company w/ Robert Smith

Brian Lofrumento — Fri, 24 Feb 2017 08:30:00 -0400

When it comes to getting more eyeballs on your business, there are many different marketing options. When it comes to free marketing, though, few avenues are more powerful than a strong PR (public relations) strategy. In today's episode you'll learn about the inner world of PR from one of the best in the business: Robert Smith.

076: How to not drive yourself crazy finding new customers/clients

Brian Lofrumento — Wed, 22 Feb 2017 08:30:00 -0400

Most entrepreneurs chase after new customers and clients and end up driving themselves crazy wondering why people aren't buying from them. In today's episode you'll learn the importance of finding problem-aware people and investing your time, energy, and money in them rather than chasing people around and trying to convince them to buy from you.

075: Action expresses priority

Brian Lofrumento — Mon, 20 Feb 2017 08:30:00 -0400

One of the most common things I hear from wantrepreneurs and beginning entrepreneurs is "I don't have enough time." Some even claim "growing my business is my #1 priority," yet they aren't acting like it. In today's episode you'll hear my favorite Gandhi quote and what it has to do with entrepreneurship.

074: The inside scoop into how Dave Rogenmoser built a $40K+ per month business

Brian Lofrumento — Fri, 17 Feb 2017 08:30:00 -0400

Dave Rogenmoser exploded onto the internet business scene in 2016, and in today's podcast episode you'll get a never-before-heard view into exactly how him and his team went from zero to $40K+ per month.

073: Behind the scenes case study of how I grew a six-figure agency

Brian Lofrumento — Wed, 15 Feb 2017 08:30:00 -0400

In today's episode you'll get a behind-the-scenes glimpse into the exact steps and strategies I used as a 23 year old CEO to grow a six-figure SEO agency. This is a never-released case study into exactly how I did it, so pay attention to the concepts and strategies revealed in today's episode!

072: Why all the content in the world isn't getting you results

Brian Lofrumento — Mon, 13 Feb 2017 08:30:00 -0400

Most wantrepreneurs and newer entrepreneurs make the same mistake... consuming too much content! In today's episode you'll learn the difference between immature learning and mature learning, and how you can use that to your advantage.

071: How to find and do work you love w/ Greg Faxon (Part 2)

Brian Lofrumento — Fri, 10 Feb 2017 08:30:00 -0400

Greg Faxon is an entrepreneur in his early 20s who has cut through all of the BS excuses he had in his own head (and excuses others put in his head) to emerge as one of the most influential young business coaches in the United States. His work has been featured in Forbes, and in today’s episode he talks about how to get out of your own way to find and do work that you love.

070: 3 steps to getting people in the buying mood

Brian Lofrumento — Wed, 08 Feb 2017 08:30:00 -0400

When it comes to getting sales, you first need to get people in the buying mood. If you can't do that, you'll constantly find yourself talking to people who are already prepared to say no to you... or even worse, not even listen to you. In today's episode you'll learn the three step framework to getting people in the buying mood.

069: Finding and doing work you love w/ Greg Faxon (Part 1)

Brian Lofrumento — Mon, 06 Feb 2017 08:30:00 -0400

Greg Faxon is an entrepreneur in his early 20s who has cut through all of the BS excuses he had in his own head (and excuses others put in his head) to emerge as one of the most influential young business coaches in the United States. His work has been featured in Forbes, and in today's episode he talks about how to get out of your own way to find and do work that you love.

068: The old way vs. the new way of doing business

Brian Lofrumento — Fri, 03 Feb 2017 08:30:00 -0400

There are two ways of doing business: the old way, or the new way. The old way of business involves trading hours for dollars, and leaving you "hustling" and "grinding" around the clock and at networking events to make money. The new way, on the other hand, brings a steady flow of leads and new customers or clients to you thanks to having marketing systems in place. Learn about the two ways in today's episode!

067: How a lunch and learn can make you money and attract new clients

Brian Lofrumento — Wed, 01 Feb 2017 08:30:00 -0400

Most people convince themselves that their industry is "different" and attracting new customers and clients is hard. In reality, if you commit to giving people value then they'll come to you, and in today's episode I share some insights from my conversation with a newer entrepreneur who is looking to get "in" with high net worth individuals.

066: Are you a HO or a BO?

Brian Lofrumento — Mon, 30 Jan 2017 08:30:00 -0400

Mindset is the biggest determinant in your success or failure as an entrepreneur, and in today's episode you'll learn about the two very distinct mindset camps. HOs (Hobby Owners) have specific habits and views that hold them back from ever turning their hobbies into real businesses, whereas BOs (Business Owners) successfully make the plunge into the world of full-time entrepreneurship. In today's episode you'll learn how to spot the difference and tweak your own mindset.

065: The one marketing principle that WILL get you more customers and clients

Brian Lofrumento — Fri, 27 Jan 2017 08:30:00 -0400

The biggest challenge for new entrepreneurs is to find new customers and clients. In a world with millions of options, the hardest thing is to get people to listen to you and want to buy from you, but in today's episode you'll hear about a simple marketing principle that will get you more customers and clients... by simply answering ONE question.

064: Going from zero to booked solid in less than 12 months with Nat Harward

Brian Lofrumento — Wed, 25 Jan 2017 08:30:00 -0400

Most wantrepreneurs are still at the stage of having no clue how to get clients, having no consistent income stream, and worrying about having no portfolio to even show potential clients. Nat Harward found himself at this point when he transitioned into his venture as a full-stack marketer, and as today's guest host he walks you through how he went from zero to booked solid in less than 12 months... even though he started out completely from scratch with no portfolio of results.

063: Are you a victim of your circumstances? Here's the hard truth...

Brian Lofrumento — Mon, 23 Jan 2017 08:30:00 -0400

We all have been given certain cards and circumstances in life. Fortunately for us, our futures and our fates are decided not by what cards we were given, but by what we do with them. In this episode you'll hear about how you can either become a victim of your circumstances or a product or your choices and succeed despite all the reasons why you believe you can't.

062: How I exercised the power to choose and moved to LA

Brian Lofrumento — Fri, 20 Jan 2017 08:30:00 -0400

Most entrepreneurs and wantrepreneurs fall into the trap of believing that they "have to do" certain things. The reality is, we all have the power to choose... and in this episode I talk about how I used that to my advantage and chose a totally different life in warmer weather in my favorite city in the United States.

061: What coming out of the proverbial closet means for wantrepreneurs and entrepreneurs w/ Rick Clemons

Brian Lofrumento — Wed, 18 Jan 2017 08:30:00 -0400

The only thing you'll ever be able to be is YOU. Most entrepreneurs spend months, years, or even decades trying to find out who their most authentic selves are, but in today's episode Rick Clemons gives you his insights into how you can best come out of whatever closets you're hiding in... he explains how you can escape your BS, explore your fears, and elevate your self-expression. Learn from Rick how to build confidence in who you are, and own your self-expression so you stand out from everyone else in your industry.

060: How Arne Giske went from $0 to time, location, and financial freedom in just 12 months

Brian Lofrumento — Mon, 16 Jan 2017 08:30:00 -0400

12 months ago no one knew who Arne Giske was. Now, he's the host of one of the top 20 business podcasts in the world, he runs one of the most active Facebook Groups for young entrepreneurs, and thanks to his digital marketing agency he is trying out the digital nomad lifestyle by moving to Colombia. In today's episode you'll hear his journey and how consistent action changed his life over the course of 2016.

059: How to get people to listen to you and take action based on your WORDS w/ Tracy Goodwin

Brian Lofrumento — Fri, 13 Jan 2017 08:30:00 -0400

Tracy Goodwin is a professional actor turned voice coach for entrepreneurs, and in today's episode she goes deep into what you as an entrepreneur can do to start speaking in a way that more people will listen to you, pay attention to you, and get moved to take action by your words. Learn the specific actions you can take to get more comfortable on camera, on podcasts, on stages, or even just in 1-on-1 conversations so more people listen and want to buy your products/services.

058: What spending $100K per day on Facebook Ads teaches you w/ Brandon Hendrix

Brian Lofrumento — Wed, 11 Jan 2017 08:30:00 -0400

A lot of entrepreneurs know that they need to better market their business, but most don't know where to turn in order to make a positive ROI on their marketing. Brandon Hendrix is a Facebook Ads wizard who has managed marketing spends of $100K per day, and in today's episode he lifts back the curtain to take you behind the scenes into how he plans, strategizes, and executes Facebook Ad campaigns in an ROI-positive way.

057: What happens when you ask for advice (it's not what you think!)

Brian Lofrumento — Mon, 09 Jan 2017 08:30:00 -0400

Asking for advice is a common strategy. It makes sense. But... it also has its side effects. In today's episode I talk about the dangers of asking for advice early on in your entrepreneurial journey, and I give you the tools to understanding advice and how to filter out advice.

056: How Thai Nguyen has been featured EVERYWHERE online and built credibility for himself

Brian Lofrumento — Fri, 06 Jan 2017 08:30:00 -0400

It seems like some people are EVERYWHERE online... Huffington Post, Entrepreneur.com... you see their faces and stories everywhere! Thai Nguyen is one of those people who has been featured alongside big names like Mark Cuban and Barbara Corcoran, and in today's episode he reveals exactly how you can establish credibility and do the exact same thing as an entrepreneur.

055: How to use outbound marketing with inbound marketing with Victor Clarke

Brian Lofrumento — Wed, 04 Jan 2017 08:30:00 -0400

It's 2017, and so many entrepreneurs have already forgotten about one of the most effective and proven marketing strategies in history: outbound marketing! "Inbound marketing" is one of the hottest buzzwords in marketing, but in this episode Victor Clarke shares with you how you can stand out by blending in traditional outbound marketing strategies with your existing marketing efforts.

054: How being penny wise, pound foolish is ruining your business

Brian Lofrumento — Mon, 02 Jan 2017 08:30:00 -0400

Most newpreneurs are penny wise and pound foolish, and miss out on thousands of dollars in revenue in order to minimize hundreds of dollars in costs. The opportunity cost of some opportunities is far greater than the expense of it, yet so many entrepreneurs make the mistake of being penny wise and pound foolish. In today's episode you'll learn about this concept and go through the mindset shift of focusing on generating revenue in your business.

053: The one entrepreneurial lesson that got me through 2016

Brian Lofrumento — Fri, 30 Dec 2016 08:30:00 -0400

2016 had plenty of ups and plenty of downs, but ONE lesson that I learned as an entrepreneur back in 2008 helped guide me to the next level personally and professionally. In this episode we get personal and I share with you how you too can use this lesson to start changing your business fortunes.

052: How the "3 buckets" dictate my planning for 2017

Brian Lofrumento — Wed, 28 Dec 2016 08:30:00 -0400

2017 is just days away! In this episode you'll learn my strategy to planning out the next year of my life both personally and professionally, utilizing Jonathan Fields' framework of the "3 buckets to a good life."

051: What one newpreneur has learned about managing his TIME as an entrepreneur

Brian Lofrumento — Mon, 26 Dec 2016 08:30:00 -0400

By many standards, Justin Toribio was living the dream life. He is young, worked at one of the most well-respected multinational firms in the world, was making good money with an impressive career path and a nice apartment, and lived on the sunny isle of Bermuda. BUT... he quickly learned that he felt unfulfilled, he didn't love his work, and he yearned for more travel, more time freedom, more financial freedom, and more location freedom. When he left his job, he acted as if he had infinite time... but now as a newpreneur focused on growing a six-figure business, Justin shares what he's learned about managing his time, how he invests and spends his time, and the challenges that newpreneurs face when starting out.

050: How a cheesy slogan won the presidency, and what that can teach entrepreneurs

Brian Lofrumento — Fri, 23 Dec 2016 08:30:00 -0400

Donald Trump won the election in the United States... and no matter which side of the aisle you're on there are lessons that us entrepreneurs can learn from his historic run. In this episode, you'll learn how YOU can implement one of President-Elect Trump's most powerful assets into your own business and entrepreneurial journey.

049: How to generate thousands of dollars using affiliate marketing

Brian Lofrumento — Wed, 21 Dec 2016 08:30:00 -0400

When you're just starting out, it might feel like you're struggling to generate cash and revenue. One of the easiest and quickest ways to generate cash up-front while providing value to people is through affiliate marketing. In today's episode you'll learn how I used affiliate marketing at 19 years old to give value to people for free while still making thousands of dollars in revenue.

048: Don't start counting until it hurts

Brian Lofrumento — Mon, 19 Dec 2016 08:30:00 -0400

Every entrepreneur wants to know how long it will take to start making money, or how long it will take to be successful. Along the way, you'll encounter a lot of "no"s and a lot of rejection. Last week an entrepreneur asked me how many "no"s it takes to get a "yes." Hear my response and my best advice on how to keep going and get results.

047: Your biggest chance to stand out from everyone else... by doing just ONE thing

Brian Lofrumento — Fri, 16 Dec 2016 08:30:00 -0400

The world has a shortage of people who legitimately care. As an entrepreneur, this is your single biggest opportunity to stand out from everyone else in your industry. In this episode you'll discover the concept of "finding the awesome in people."

046: Why growing a Facebook audience is a waste of your time (and what to do instead)

Brian Lofrumento — Wed, 14 Dec 2016 08:30:00 -0400

Most entrepreneurs get frustrated trying to build a social media following. The reality is that Facebook is showing fewer and fewer posts from businesses and brands on Facebook, as it has become a "pay to play" market. In today's episode you'll learn what that means for your business, and how you can save yourself the time of growing a social media following.

045: GO FOR IT! when it comes to being exceptional

Brian Lofrumento — Mon, 12 Dec 2016 08:30:00 -0400

Average people can't teach you to be exceptional. In today's episode you'll hear about how to GO FOR IT as an entrepreneur, and how to learn from exceptional people.

044: How long will it take to make $10K?

Brian Lofrumento — Fri, 09 Dec 2016 08:30:00 -0400

Every wantrepreneur and entrepreneur wants to know how long it takes to make their first $10K. In this episode you'll learn the simple math behind making $10K, and what needs to happen before you can do that.

043: What creating a customer experience can do for your business

Brian Lofrumento — Wed, 07 Dec 2016 08:30:00 -0400

Most businesses build their processes and workflows from their own perspective, but truly successful customer-centric businesses OBSESS about the customer experience. David Hutcherson is a customer experience expert, and in today's episode he shares exactly what you as an entrepreneur should be thinking about regarding the customer experience.

042: How to not be torn about what the right business to start is

Brian Lofrumento — Mon, 05 Dec 2016 08:30:00 -0400

It's easy as a newpreneur to wonder if the business you're looking to start is the right one, and so many people get torn on if they're pursuing the right "project." In today's episode you'll learn a foolproof way to determine if your business is the right one for you.

041: How John Di Lemme has helped generate over $100M in revenue

Brian Lofrumento — Fri, 02 Dec 2016 08:30:00 -0400

John Di Lemme is one of the most sought-after motivational speakers and business coaches in the world, and has helped his clients generate over $100M in revenue across all different industries. Listen to his journey of how he went from a childhood where people thought he was a mute and diagnosed him with a speech impediment to one of the most widely respected entrepreneurs and business coaches in the world.

040: Turn your website into a lead-generating, money-making asset

Brian Lofrumento — Wed, 30 Nov 2016 08:30:00 -0400

Most websites don't make entrepreneurs any money. In most cases, they're nothing but expensive, fancy brochures. In today's episode you'll learn how to make your website work for you and start generating leads and revenue for your business.

039: Stop saying "it didn't work for me!"

Brian Lofrumento — Mon, 28 Nov 2016 08:30:00 -0400

A lot of entrepreneurs and wantrepreneurs have the tendency of saying a marketing strategy or a business model or a sales method "didn't work for them." In today's episode I'll break down the four reasons why things "don't work for you," and how you can start taking responsibility and improving your results.

038: What I'm thankful for as an entrepreneur (Thanksgiving Special)

Brian Lofrumento — Fri, 25 Nov 2016 08:30:00 -0400

In this Thanksgiving episode, I reveal six things I'm thankful for as an entrepreneur. Many of the six things are some of the greatest lessons I've learned in my decade of being an entrepreneur, and things that can help YOU in your own entrepreneurial journey (so that you too can be thankful for learning those lessons!).

037: The strategy no one talks about but can grow your service business FAST

Brian Lofrumento — Wed, 23 Nov 2016 08:30:00 -0400

Growing a service business can be time-consuming and stressful. There are clients to manage, work to be done, and sales to be made... and they have to happen all at the same time if you want to continue growing your business. Luckily, there's a strategy that can 1) make your team bigger at no cost to you, 2) make results for your clients better, and 3) allow you to scale and grow even quicker.

036: How your family and friends can threaten your success as an entrepreneur

Brian Lofrumento — Mon, 21 Nov 2016 08:30:00 -0400

As entrepreneurs sometimes it might feel like your closest family and friends are doubting you or questioning you... or not supporting you in your journey. In today's episode you'll learn WHY they're doubting you and how to deal with them when they are.

035: How Brittany Becher and Maggie Patterson grew a multiple six-figure business working remotely

Brian Lofrumento — Fri, 18 Nov 2016 08:30:00 -0400

Brittany Becher and Maggie Patterson are the two women behind Scoop Industries, a multiple six-figure business that helps service-based businesses and entrepreneurs grow their businesses using digital marketing and copywriting. Listen to their entrepreneurial journey, how they got their first few customers and clients, and what YOU can do to start getting referrals and introductions and turn them into money!

034: Using Facebook Ads to get new customers and clients

Brian Lofrumento — Wed, 16 Nov 2016 08:30:00 -0400

Facebook Ads is a goldmine for entrepreneurs and marketers, because it offers some of the most advanced and precise targeting options to get your product or service in front of your ideal customers and clients. In this episode you'll learn the basics of an effective Facebook Ads strategy and how to find new customers and clients.

033: Three types of haters and why they're a threat to you

Brian Lofrumento — Mon, 14 Nov 2016 08:30:00 -0400

When you do anything in life, you'll inevitably encounter haters, doubters, and skeptics. As entrepreneurs, they can make us question ourselves, question our businesses, and sometimes quit. In this episode you'll learn how to identify haters, WHY they're hating on you, and what to do about them.

032: Launching a SAAS business that can sell for millions with Charlie Lambropoulos

Brian Lofrumento — Fri, 11 Nov 2016 08:30:00 -0400

If you've ever looked at companies like Dropbox and wondered how you can turn your idea for a multi-million dollar web app or software product business into reality, but you've been halted by the fact that you're not a programmer or developer, then today's episode is for you. In this episode you'll hear from Charlie Lambropoulos, founder of vLoop, a video platform that makes it easy for anyone to clip, share, draw, and discuss moments in video. Charlie is a non-technical founder that has launched and sold multiple successful software businesses, and in this episode he reveals the different business models available to SAAS (software as a service) companies, the struggles they face, the metrics that dictate your success, and how to get started.

031: SEO - what is it, and should you even care?

Brian Lofrumento — Wed, 09 Nov 2016 08:30:00 -0400

SEO. Search Engine Optimization. Three words that most internet marketers say, and most entrepreneurs worry about, get overwhelmed by, and get stuck trying to figure out. In today's episode you'll learn what SEO is, how to get your website to rank better, and what to worry about instead.

030: What David Copperfield taught me about business

Brian Lofrumento — Mon, 07 Nov 2016 08:30:00 -0400

David Copperfield's Las Vegas magic show is called "Live the Impossible." Copperfield is the highest-grossing solo performer and entertainer in the world, with over $4 BILLION in ticket sales. In this episode you'll hear what I learned from going to his show, and how that resonated with me when it comes to entrepreneurship. I'll also reveal the most powerful lesson my own mom taught me throughout life.

029: The Ten Commandments to growing a successful business

Brian Lofrumento — Fri, 04 Nov 2016 07:30:00 -0400

Want to see what's inside the Ultimate Profit Model program, and what sort of lessons entrepreneurs who are growing $10K per month businesses online are learning from? In this episode you'll get a sneak peek into the Ultimate Profit Model's 10 Commandments, and the rules that every entrepreneur should follow to build a successful business. Sign up for a free webinar of the entire process and strategy at imetbrian.com/webinar

028: How to accept payments... and what happens if you don't

Brian Lofrumento — Wed, 02 Nov 2016 07:30:00 -0400

Too many entrepreneurs spend their time chasing money and trying to collect payments. In this episode you'll learn how to accept payments, what the best payment terms are for your business, and what sort of technologies you can leverage to accept payments.

027: The ONLY person responsible for your successes AND failures

Brian Lofrumento — Mon, 31 Oct 2016 07:30:00 -0400

"If you're searching for that one person who will change your life, take a look in the mirror."

Most entrepreneurs and newpreneurs wait for – and rely on – external people, factors, and situations to help them launch and grow their businesses. The reality is that YOU alone are responsible for your successes... and your failures.

Today you'll learn about what taking responsibility for your success looks like.

026: How ANYONE can be an entrepreneur with Jim Beach (Pt 2)

Brian Lofrumento — Fri, 28 Oct 2016 07:30:00 -0400

Jim Beach has been labeled the "Simon Cowell of small business" by CNN, and in this episode he shares exactly how he grew a multi-million dollar business from scratch in his 20s, attracting major business partners such as Stanford and MIT along the way.

025: 3 reasons why you're not making money

Brian Lofrumento — Wed, 26 Oct 2016 07:30:00 -0400

Many newpreneurs and entrepreneurs struggle to generate enough cash to get their business off the ground and generating enough cash. In this episode you'll learn the THREE reasons why you're not making enough money and generating enough cash.

024: Why you need to STOP worrying about people stealing your ideas!

Brian Lofrumento — Mon, 24 Oct 2016 07:30:00 -0400

Most new entrepreneurs get hung up on worrying about people stealing their ideas and their stuff, and they end up wasting time trying to figure out how to protect those ideas. The reality is that ideas are worthless, and even spending time thinking about stopping people from stealing your stuff will derail the launch and growth of your business.

023: How Jen Berson went from lawyer to running a top PR agency

Brian Lofrumento — Fri, 21 Oct 2016 07:30:00 -0400

Today's featured guest is Jennifer Berson, the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby, and lifestyle brands, and Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and the Jeneration Insiders Facebook community. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.

Learn how Jennifer transitioned from wantrepreneur to entrepreneur, how she got her first few clients, and how she has grown a successful PR agency.

022: Three things your customers must have for you to be successful

Brian Lofrumento — Wed, 19 Oct 2016 07:30:00 -0400

If you get your target audience or ideal customer wrong, you might never have any customers or clients. No customers or clients means you'll go out of business quicker than you can say "entrepreneur"... so in this episode you'll learn the three things that your prospects MUST HAVE in order for you to build a profitable business.

021: How to use your competition to get ahead

Brian Lofrumento — Mon, 17 Oct 2016 07:30:00 -0400

We're trained to believe that competition is bad and that they are in direct competition against us. The truth is, life isn't a zero-sum game, and if you're smart about competition then you can use it to your advantage and use it to even more quickly grow your business.

020: How ANYONE can be an entrepreneur with Jim Beach (Pt 1)

Brian Lofrumento — Fri, 14 Oct 2016 07:30:00 -0400

Jim Beach has been labeled the "Simon Cowell of small business" by CNN, and in this episode he explains how ANYONE can be an entrepreneur... even if they don't have a business idea, a business that they're passionate about, or a business plan.

019: How to get inside your customers' heads

Brian Lofrumento — Wed, 12 Oct 2016 07:30:00 -0400

Effective marketing is getting the right message in front of the right people. In other words, if you can enter the conversation already in your prospects' minds, you'll find your marketing resonates with them and it'll be easier to get sales. In this episode you'll learn how to get inside your customers' heads, and what to ask.

018: THE answer to when is the best time to start your business

Brian Lofrumento — Mon, 10 Oct 2016 07:30:00 -0400

Most wantrepreneurs are stuck wondering when the perfect time to start their business is. Most entrepreneurs answer that question by stating "there is no perfect time," so in today's episode you're going to learn what THE best time to start your business is!

017: How to get other people to do work for you on a tight budget

Brian Lofrumento — Fri, 07 Oct 2016 07:30:00 -0400

In this episode you'll learn about the best ways to outsource your motion activities to talented freelancers who will do high-quality work for you on a tight budget. This is perfect for when you're just starting out, or even if you've already got a business and want to start spending your time on what ACTUALLY matters.

016: How to get featured in HuffPo, CNN, and major media outlets

Brian Lofrumento — Wed, 05 Oct 2016 07:30:00 -0400

In this episode you'll learn the #1 FREE tool that you can use starting today to get featured in major media outlets, such as Huffington Post, CNN, Fox News, The New York Times, etc.

015: Why you're always busy but not getting results

Brian Lofrumento — Mon, 03 Oct 2016 07:30:00 -0400

In this episode you'll learn the difference between action and motion, and why motion activities make you feel busy, but never get you any results.

014: How to attract the perfect customers and clients by finding your own voice

Brian Lofrumento — Fri, 30 Sep 2016 07:30:00 -0400

In this episode you'll learn the importance of finding your own voice. No one in the world can do business the way YOU can do business... as you're the only YOU in the world! So many entrepreneurs make the mistake of copying or mimicking other people's voices, but by finding your own voice you'll be able to attract your perfect customers and clients.

013: The one strategy to go from $0 to six-figures in revenue

Brian Lofrumento — Wed, 28 Sep 2016 07:30:00 -0400

In this episode you'll learn about the concept of the "multi-tiered product mix", or the bullseye. You'll learn exactly why dentists sell you cleanings up front, and how they turn customers who get cleanings into higher-paying, profit-generating customers over time. Brian also shares how his web design agency got people to go from paying them $500 for a website audit to $2K per month for ongoing SEO services.

012: What to tell yourself when you're not putting the work in

Brian Lofrumento — Mon, 26 Sep 2016 07:30:00 -0400

On this Motivation & Mindset Monday episode you'll learn a simple attitude to incorporate into your daily life so that you are motivated to actually put the work in to grow your business! If you want a free copy of Brian's book, head over to imetbrian.com

011: Getting through the fear of starting your business with Chris Lockwood (Part 2)

Brian Lofrumento — Fri, 23 Sep 2016 07:30:00 -0400

In this episode you'll hear part 2 of a business growth and marketing strategy session with Brian Lofrumento and Chris Lockwood. Chris is a former 911 dispatcher and firefighter who is beginning his own entrepreneurial journey of helping people get through the fear and accomplish their goals. Listen to this 1-on-1 strategy call to see how Brian and Chris develop a roadmap for Chris' business to go from $0 to $15K per month.

010: Getting through the fear of starting your business with Chris Lockwood (Part 1)

Brian Lofrumento — Wed, 21 Sep 2016 07:30:00 -0400

In this episode you'll hear a business growth and marketing strategy session with Brian Lofrumento and Chris Lockwood. Chris is a former 911 dispatcher and firefighter who is beginning his own entrepreneurial journey of helping people get through the fear and accomplish their goals. Listen to this 1-on-1 strategy call to see how Brian and Chris develop a roadmap for Chris' business to go from $0 to $15K per month.

009: How to instantly change your world and your results starting TODAY

Brian Lofrumento — Wed, 14 Sep 2016 03:25:52 -0400

In this episode, Brian Lofrumento shares the best way to instantly change your world and change the results that you're getting in business and in life.

008: How to get sales and grow your business without being salesy or having sales conversations... ever!

Brian Lofrumento — Wed, 14 Sep 2016 03:23:40 -0400

The best way to show someone you can help them... is to actually help them! In this episode you'll learn how a concept called "leading with value" can help your business get sales without ever needing to be salesy or have sales conversations.

007: How to build a personal brand without hiring a branding expert... and by showcasing YOU!

Brian Lofrumento — Wed, 14 Sep 2016 03:20:48 -0400

Never before have there been so many options when it comes to buying ANYTHING. When someone buys your product or service, they're buying in to YOU, so it's important to build and establish a personal brand that attracts people in. Learn how you can do that TODAY, without needing to hire a branding expert.

006: How to make any goal attainable and actionable so you can get massive results

Brian Lofrumento — Wed, 14 Sep 2016 03:18:01 -0400

There's one simple way to make any goal attainable and actionable so that you can get massive results... REVERSE ENGINEER IT! Listen to how you can reverse engineer any goal - both business and personal - to make it bite-sized and actionable.

005: How to go from making $1K selling potato gun DVDs to running a $30m business with Russell Brunson (Part 2)

Brian Lofrumento — Wed, 14 Sep 2016 03:13:52 -0400

Learn how Russell Brunson, CEO of ClickFunnels, went from making $1K as a college student selling DVDs on how to create potato guns to running several multi-million dollar businesses and one of the most influential marketing software companies in the world.

004: How to go from making $1K selling potato gun DVDs to running a $30m business with Russell Brunson (Part 1)

Brian Lofrumento — Wed, 14 Sep 2016 03:12:58 -0400

003: 4 ways to package up solutions into something you can sell

Brian Lofrumento — Wed, 14 Sep 2016 02:56:09 -0400

Discover the four ways to sell solutions... whether you have a product business, a service business, or an information product business.

002: How starting every day will take you from procrastination to action and results!

Brian Lofrumento — Wed, 14 Sep 2016 00:43:00 -0400

The reason why most people never start or grow the business they always dreamed of is because they don't make the mental decision to start every day. In this episode you'll learn a simple mindset shift to finally take action and get results... it's time to stop just TALKING about your business!

001: How to start a business without a business idea

Brian Lofrumento — Wed, 14 Sep 2016 00:36:04 -0400

A lot of wantrepreneurs are stuck in the idea phase... but the truth is, you don't need a business idea to start a business. In this episode you'll learn the two-step process to deciding what your business does and what you sell, so you can go from wantrepreneur to entrepreneur.

000: Welcome to the Wantrepreneur to Entrepreneur Podcast! (Plus hear host Brian Lofrumento's story!)

Brian Lofrumento — Wed, 14 Sep 2016 00:23:38 -0400

In this first episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento gives an overview of what the show will be about, how often new episodes will be released (3 times per week!), and what content you can expect. You will also learn about Brian's own entrepreneurial journey in this episode.