Wala Kang Benta - The Podcast

Top 3 Business Lessons from WKB's Second Season

Airon Dela Cruz and Jungie Gumiran — Mon, 04 Sep 2023 09:00:00 +0800

If you wait for your stars to align bago ka mag start ng business mo, we're telling you, that's never going to happen. Kasi nga, life as in business are not perfect. Even how much you prepare, di pa rin natin hawak ang mga bagay bagay dyan; I mean kahit nga silang mga magagaling, di pa rin hundred percent sure sa mga mangyayari. Kaya naman, start, anyway! Kasi as always, may turnaround tactics ang dalawang ‘to para sa ‘yo.

Kaya as the Season 2 of Wala Kang Benta - The Podcast comes to a close let's hear our two marketing masters round up their three top lessons from this season's episodes. I'm sure marami na namang kulitan to pero higit sa lahat, maririnig natin ‘yong knowledge and wisdom that they share to make your ecommerce business a success. The fun way they deliver that's given, but then the meat of what they're saying that's what matters. At di ka nila bibiguin.

Kaya, tara na at makitambay sa kanila dito lang yan sa Wala Kang Benta - The Podcast!

What you will learn from this episode:

Why start your business kahit di naman perfect all the way
How to make the most out of the negative feedback from one product and find out how you can improve it and not just create another 'me-too' product
Get the mindset of 'gagawin lahat na magwork yong product' kahit nothing is perfect with every launch
Why the need for speed and accuracy for delivery of your products and not just focus on brand building and marketing
That it's a normal thing to feel pressured about the whole launch thing
The need to find the right suppliers for your products

Resources [previous episodes for reference]:

'Tanga Ka kasi'... How to USe Your Hugot to Fuel Your Business: https://open.spotify.com/episode/2jfIoz5bjbOXd55qPKmGIJhttps://open.spotify.com/episode/2jfIoz5bjbOXd55qPKmGIJ
'Akala ko ok na'...Airon Shares his Realizations and Problems: https://open.spotify.com/episode/33c45KzDSNYzVUcAbAP1Ejhttps://open.spotify.com/episode/33c45KzDSNYzVUcAbAP1Ej
Pahatid ng Orders: Shipping Challenges and Solutions with Chris Guzman of Pahatid.ph: https://open.spotify.com/episode/62qRuCQu2dJ0L5Zs770iMChttps://open.spotify.com/episode/62qRuCQu2dJ0L5Zs770iMC
Local o International Supplier? Let's Find Out with Lyka Lizano: https://open.spotify.com/episode/7taXbgJS7IT0zH8XJGgkXShttps://open.spotify.com/episode/7taXbgJS7IT0zH8XJGgkXS
How to Validate your Product Idea: https://open.spotify.com/episode/0yZLZlpcMV4YMxCpXh8xUthttps://open.spotify.com/episode/0yZLZlpcMV4YMxCpXh8xUt

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

From Inggit to Profit: How to Start Your Own Ecom Brand

Airon Dela Cruz and Jungie Gumiran — Wed, 23 Aug 2023 09:00:00 +0800

Gusto mo na bang umpisahan ‘yung sarili mo’ng e-commerce business kaso hindi mo alam kung saan ka magsisimula? This episode is for you, because Airon and Jungie will give you a glimpse of what happens inside TECLA, The E-Commerce Launchpad, with the help of students Mel and Ruel Balverde, the Founders of G-Up Digital Marketing Solutions.

Mel and Ruel’s e-commerce journey started with his desire to bring her home after working as an OFW in Singapore for nine years. From LDR to now being Co-Founders of their business, SANA ALL, ‘di ba?

Pero, teka lang. Nasaan pala ‘yung birthday cake ni Ruel? Nakatulong ba talaga ‘yung TECLA sa business nila kahit two years na silang nasa Gen Merch E-Com industry? What is ethical e-commerce and lahat ba ginagawa ‘to? Ano’ng sinabi ni Jungie sa TECLA na tinamaan si Ruel about running an e-com business? Sino ba talaga ang mas magaling: Si Airon o si Jungie?

Kaya kung gusto mo rin ng consistent sales and generational wealth na align sa core values mo, get the TECLA sign-up link by sending us a message on the Wala Kang Benta - The Podcast Facebook Page: https://www.facebook.com/walakangbenta.

Ano pa’ng hinihintay niyo? Tara na at makinig sa Wala Kang Benta - The Podcast! para masimulan mo na ‘yang e-com business mo kahit na you’re starting from scratch.

What you will learn from this episode:

The selfish reasons why Airon and Jungie launched TECLA
Mel and Ruel’s TECLA student experience
How different Gen Merch E-Com is from building your own E-Com Brand
The two things that stood out with Ruel during TECLA
How doing ethical e-com helped Mel come home and build their brand
What should be part of your core values as an e-commerce brand
2 reasons why TECLA is not for you if you intend to run a fly-by-night e-com business
Who TECLA is for
The main difference between TECLA 3, 2, and 1 and the purpose of TECLA Nation
The real wins behind the number of brands TECLA helped to launch
Mel and Ruel’s tips for those who want to build their e-commerce business

Links Mentioned:

TECLA Website: https://walakangbenta.com/tecla
TECLA Nation: https://www.facebook.com/groups/teclanation
TOPLC: https://www.top-lc.com

Connect with Mel and Ruel Balverde:

Ruel’s Facebook: https://www.facebook.com/ruel.balverde.5
Mel’s Facebook: https://www.facebook.com/i.am.mel.142

Connect with Airon dela Cruz:

Facebook: https://www.facebook.com/aironfaustine
Website: https://learnkeme.com
Linkedin: https://www.linkedin.com/in/airondelacruz

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments and suggestions, and if you want to be featured on the show, email us at hello@walakangbenta.com.

FREE Ways to Promote and Sell Your Products: Let’s go Organic!

Airon Dela Cruz and Jungie Gumiran — Wed, 16 Aug 2023 09:00:00 +0800

Bago mo pa man maisipang gumastos ng todo for your marketing sa products mo pwedeng pakinggan mo muna ang sasabihin ng dalawang ito?

Di naman sa pinipigilan ka namin pero sa totoo lang doing things the organic way ay isang step to optimize yung marketing efforts mo, nang sa ganun kung anumang paid ways maisip mo, you are confident enough na mgwowork siya.

Besides saving on promotional expenses sa umpisa, you will validate your product early on at hindi ka na mahirapan magtransition to paid ads.

Eto pa, it also helps that you are able to zero in on your target market talaga, you will be able to test yong product market-fit, at mapag-igting din yung product story mo which is kailangan for people to resonate with your product.

Dito pa lang makikita na natin how your product is faring plus you also get feedback from your market na makakatulong to help develop and improve your product.

What you will learn from this episode:

What is organic marketing and what are the prerequisites before you do it? [talk about product-market fit, target audience, product story]
What is the funnel like for organic marketing and why you need to have your product story?
What is product seeding and how do you go about it?
How to make organic marketing both a win-win for you and the influencer
Where to find influencers that are a fit for your products and are not too pricey, but with quality content
What's in posting in your own social media channels?
Why the future of e-commerce is 'Founder Level'
How does affiliate marketing help in promoting your product and how it differs from product seeding?
Uncover the advantages of joining and being active in groups
Learn to leverage TikTok marketing for brand awareness and recognition
How to make use of your immediate and family circle to promote your products

Kaya humanda ka na at makinig na naman tayo sa isang exciting, punong-puno ng kaalamang pangnegosyo, especially on the marketing side. I'm sure gusto mong makatipid kahit papano, kaya heto na yung mga saving tips when it comes to marketing and promotions na paniguradong ikatutuwa mo.

Dito lang yan sa Wala Kang Benta- The Podcast with none other than Airon dela Cruz and Jungie Gumiran!

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Pahatid ng Orders: Shipping Challenges and Solutions with Chris Guzman of Pahatid.ph

Airon Dela Cruz and Jungie Gumiran — Wed, 09 Aug 2023 09:00:00 +0800

Nahihirapan ka bang humanap ng courier service na may pakialam if maayos na madedeliver ang mga parcels and orders ng e-commerce business mo? Are you starting to feel worried that your orders will not be delivered efficiently dahil sa kawalan ng sistema ng current courier partner mo?

Do you share the frustration of delivery riders who work hard to deliver your order on time, only to have it delayed due to shipping issues? Do you feel overwhelmed by the amount of negative shipping and delivery reviews you’re receiving on your e-commerce store and want to know how to fix them? If you’re looking to stay ahead of the game in terms of shipping and delivery for your online store, this episode is for you!

One of the most important aspects of a buyer's online shopping journey is whether or not they had a great delivery experience. This can be the deciding factor in whether or not a buyer will return to your e-commerce store. In today's episode, we invited someone who went through it all and came out stronger than ever when they first started out during COVID-19 in 2020!

Are you here to find out more on how to deal with delivery issues, establish a more efficient system and find ways to resolve shipping delays for your e-commerce business? You are in the right place!

Chris Guzman is the CEO and Founder of pahatid.ph, a B2B next-day courier service that provides delivery solutions within Metro Manila and Greater Manila Areas. Their aim is to provide a stress-free and efficient way of scheduling deliveries, resulting in a comfortable feeling of having your own rider.

So what are you waiting for? Tune in, relax and let’s figure it out together! Dito sa Wala Kang Benta - The Podcast, together with our dynamic duo and the marketing masters, Airon de la Cruz at Jungie Gumiran!

What you will learn from this episode:

The “AHA” moment that launched pahatid.ph during the COVID-19 pandemic
How pahatid.ph transformed the pandemic pain points into possibilities using a passion over profit mindset
What pahatid.ph did during the pandemic to provide better pay out opportunities to their #Frontriders
The secrets behind pahatid.ph’s dynamic pricing scheme that also inspired their #Frontriders to improve the delivery service through great customer service and high-level handling of packages
Pahatid.ph’s top-of-the-line hack to deliver solutions and enhance the delivery process journey for their merchants
Learn what to look for when choosing the right delivery courier for your business
Managing return to sender deliveries and find out more about the services offered by pahatid.ph to help streamline your business’s delivery process

Connect with Chris Guzman

Email: sales.pahatidph@gmail.com
Website: https://www.pahatid.ph/

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

“Akala ko ok na…” Airon Share’s His Pre-launch Realizations and Problems

Airon Dela Cruz and Jungie Gumiran — Wed, 02 Aug 2023 07:00:00 +0800

Bakit parang nabudol ata si Airon sa pag-launch ng e-com product niya? Kasi ba naman, nag-sanga-sanga na ‘yung kailangang gawin at tapusin. Pero gaya ng lahat ng bagay, mas maraming kailangang gawin bukod sa nakikita natin on the surface. Luh! Ano ‘to? Iceberg lang?

Ano na ngayon ang next step ni Airon? Listen to this episode para ma-witness mo kung gaano kataas na ang stress levels niya to the point na napapakamot na lang siya ng ulo kasi ANG DAMI-DAMI PALANG! Hay!

'Di namin kayo tinatakot. Real talk lang tayo rito. Pero don't let these discourage you because these are all necessary evils kapag nagsisimula ng LEGIT na business. Hassle man ang dating, ayos na rin para legal lahat nang galaw ng business natin. Magkaibang-magkaiba kasi talaga ang perspectives ng business owner sa consumer, kaya nakakagulat talaga. Ultimo box, pinoproblema!

Nga pala, focus muna si Daddy Coach on launching NutriChews, fully-booked siya kaya inactive muna sa ibang bagay lately. Since malapit na ang launching, mas lalong hindi pwede pumetiks kasi hindi lang marami ‘yung moving pieces, kailangan mo rin to THINK BIG and to THINK AHEAD.

Kaya naman, tara na! Check out Wala Kang Benta - The Podcast! para hindi kayo magulantang at ma-stress masyado kapag mag-launch na kayo ng e-com business niyo.

What you will learn from this episode:

How to close sales, The Sinaing Way
Setting expectations: 3 challenges Airon experienced while building NutriChews
Which sales and marketing approach should you use
The small things you should take into account especially during the baby phase of your business
Know which aspects of your business to delegate
How to avoid getting penalized by BIR
Find out why it's better to make mistakes now when you're still starting out

Links Mentioned:

SEC: https://www.sec.gov.ph/
AdsLevelUp: https://adslevelup.com/
FullFill: https://www.fullfill.com.ph
TECLA Nation: https://www.facebook.com/groups/teclanation

Episode Mentioned:

Let’s Talk About Product Fulfillment with FullFill CEO Che Benediction Secilliano

Connect with Airon dela Cruz:

Facebook: https://www.facebook.com/aironfaustine
Website: https://learnkeme.com
Linkedin: https://www.linkedin.com/in/airondelacruz

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com.

Business With A Mission: Social Enterprise 101 with Iiko Paraguison-Asuque, Likha+Mundo

Airon Dela Cruz and Jungie Gumiran — Wed, 26 Jul 2023 12:00:00 +0800

Naisip mo bang magtayo ng isang social enterprise, the kind na you have a profitable business while impacting socially, providing livelihood to those na walang means and don't know how to market their unique and creative products?

How do you market crafts, items, products, and unique pieces that are limited in supply and come in small batches?

How can the demand be effectively managed in relation to the available supply?

Are you also a full-time mom who wants to start a business but is torn between being fully present with her children versus spending time in her business?

Let's dive into this episode as our guest, Iiko Paraguison-Asuque, who is the President, CEO and co-Founder of Likha+Mundo shares her journey from conceptualizing the idea to launching and now running her business, with a focus on continuous growth.

Huwag magpahuli, let's take this opportunity to find answers from our guest together with our marketing masters, Airon de la Cruz and Jungie Gumiran. Dito lang yan sa Wala Kang Benta - The Podcast!

What you will learn from this episode:

How LikhaMundo started and what inspired the making of this company
Helping individuals find sustainable livelihoods and improving their economic circumstances while also building a profitable business
Tips for selling products when dependent on artisans and small Batch Production
Who is Likha Mundo's core market and how does running ads play a crucial role in their business growth
Challenges they face and how they overcome them
Ways of growing their email list, cultivating relationships with customers, and their marketing strategy.
Leveraging partnerships with professionals in the creative and art space
Important considerations when starting a social enterprise
Tips for full-time moms who want to start a business

Connect with Iiko Paraguison-Asuque

Facebook: https://www.facebook.com/likhamundo
Instagram: https://www.instagram.com/likhamundo/

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Who To Hire First? Tips For E-Commerce Start-ups

Airon Dela Cruz and Jungie Gumiran — Wed, 19 Jul 2023 05:00:00 +0800

Ayos may product ka na! Excited ka na ba at gigil ka na bang bumenta at kumita?

Pero teka, meron ka na bang taga accept ng orders? Benta ka nang benta wala naman tagakuha ng orders.

Me tagakarga at impake ka na ba? Di naman pwedeng basta ship mo na lang agad, di ba? Sabihin natin ikaw na lang muna gagawa, pero paano pag maraming bumibili. Baka magkandaugaga ka na.

Iniiwasan kasi natin yong mali maling orders na pinapadala[lalo na sa panahong malakas yong demand] tsaka yong mga yupi at basag na mga products na natatanggap. Nakakaminus points kasi.

Ngayon, pano ung pagpromote ng product mo? Hindi naman yan basta display mo na lang. Syempre need malaman ng taumbayan na may binebenta ka, anong maitutulong ng binebenta mo at saan sila makakabili.

Kaya one crucial aspect talaga of setting up your business for success is building a strong team. Paano nga ba ang pagbuo nito? And if you are just starting sa ecommerce business mo ano nga ba ang pinakaimportanteng buuin muna sa umpisa? Lalo pa't di pa naman kalakihan budget mo dito.

Kaya sa lahat ng mga katanungang ito, tara na at makichika at humingi ng kasagutan sa mga marketing masters nating walang iba kundi sina Airon dela Cruz at Jungie Gumiran. Dito lang yan sa Wala Kang Benta - The Podcast!

What you will learn from this episode:

How to build your team and who to hire when you're just starting
What are the first two teams you should first find people for when you start
Why these two teams are crucial to prepare for to get your business going and picking up at the outset
The third team you should think about of establishing at the start
To hire or not to hire a manager
Why you need to wear different hats as you manage your business at the start

Resources:

Airon's kids supplement is soon to be available on https://nutrichewsph.com/

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Local o International Supplier? Let’s Find Out with Lyka Lizano

Airon Dela Cruz and Jungie Gumiran — Wed, 12 Jul 2023 09:00:00 +0800

Nakapili ka na ba ng products na gusto mong ibenta sa e-commerce business mo? Are you ready to source a supplier or a manufacturer na makakatulong sayo to produce or distribute your product? Natatakot ka bang ma-scam or hindi mo alam saan magsisimula?

Chill ka lang dyan! Don't worry! As e-commerce business owners, we understand how crucial it is to partner with the right supplier or manufacturer who meets our overall e-commerce business goals. Kaya gets na gets ka namin! Syempre we don’t want to settle for less!

And to assist us in finding out these reliable and accredited partners to help us launch successful e-commerce products that are profitable but also at par on the world-wide quality standards, we’ve invited our guest for this episode!

Lyka Lizano is the VIP Account Manager of TOP-LC Biomedical Inc. Philippines. TOP-LC is the company behind some of the e-commerce success stories in the country, namely: JUJU Blends PH and NutriChews. They are a Taiwan-based manufacturing company that also helps FIlipino brands from the different industries of pharmaceuticals, direct selling, TV Shopping, and multi-level marketing.

Want to know the secret to sourcing the “legit” suppliers/manufacturers for your e-commerce brand without compromising on quality? Say goodbye to your anxiety with these expert tips!

Sama ka na samin at pag-usapan natin yan! This episode is for you! Dito sa Wala Kang Benta - The Podcast, together with our dynamic duo and the marketing masters, Airon de la Cruz at Jungie Gumiran!

What you will learn from this episode:

The basic tips on how to uncover the difference between a manufacturer and a supplier
Find out more about TOP-LC Philippines and discover their track record as a worldwide manufacturer and their future plans of building a top-notch factory in the Philippines to better serve Filipino brands
The advantages and disadvantages of collaborating with Filipino local manufacturers and suppliers as well as the factors to take into account when selecting the ideal fit for your e-commerce business
How TOP-LC helps their Filipino clients get the necessary approvals and licenses prior to the kickstart of their product distribution
Strategically justify your product pricing based on the manufacturing standards, scaling and quality of raw materials
Steps on how to find the right fit of supplier and manufacturer for your e-commerce brand

Connect with Lyka Lizano

Email: lykalizano@top-lc.com
Website: https://www.top-lc.com.ph

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website: https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin: https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Free Shipping: Yes or No?

Airon Dela Cruz and Jungie Gumiran — Wed, 05 Jul 2023 05:00:00 +0800

Sarap lang mag add to cart pag alam mo agad free shipping ano? Aminin!!! Sino ba naman ang di magugustuhan yon, di ba? Wala kang babayarang extra, may pang burger ka na instead na sa shipping pa mapupunta.

Yan pag sa part ng consumer, an saya! Pero paano na pag seller ka? Bawas kita pa. Kakayanin ba? O di kaya may saysay nga ba?

Kaya bago mo pa ibigay lahat ng libre, tumambay ka muna dito at sama sama nating pakinggan ang kasagutan sa tanong ni email sender na: As an Ecommerce business owner dapat ba akong mag offer ng free shipping?

Tara na! Lahat ng kasagutan, dito lang yan sa Wala Kang Benta - The Podcast, together with the ever dynamic duo at marketing masters na puno ng kakulitan este makabuluhang talakayan, Airon de la Cruz at Jungie Gumiran!

What you will learn from this episode:

Find out the two deciding factors that will make buyers add your product to cart
Know the one big reason why buyers abandon cart
Understand and know the considerations before giving free shipping[standard shipping cost, other fees, average order value, minimum order value]
Consider your sales margin before thinking about free shipping
When to offer free shipping and conditional shipping fees
How to make your product look attractive for consumers to buy it in bulk so as to cover the shipping cost and still be safe with your sales margin
Get rid of inventory with free shipping
How to lower shipping fee cost or at least get competitive shipping fee rates

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

How to Validate Your Product Idea

Airon Dela Cruz and Jungie Gumiran — Mon, 26 Jun 2023 05:00:00 +0800

Dami bang pumapasok sa isip mo na gusto mong pasuking negosyo? Teka lang dahan dahan. Isa isa lang, mahina ang kalaban. Dami kasing dapat pagisipan at paghandaan. Andyan pa yong gusto mong maging trailblazer un product mo. Magandang ideya, but then would you dare take the risk, do the research and burn your money in it?Kamusta ang budget? Swak na swak ba?

Manufacturer, san ka kukuha? O kaya, ikaw ba ang gagawa?

Isipin mo, gagawa ka pa lang ng product, ubos na pera mo. Pano yong operations, marketing, meron ka pa bang ibubuga?

Kaya bago ka magsayang ng pera, tara at validate natin product mo. Buti na yong makasigurado, di man hundred percent, at least handa tayo sa realidad.

Tara na sa isa na namang kulitan pero puno ng kaalamang huntahan with the marketing masters Airon dela Cruz at Jungie Gumiran!

Dito lang yan sa Wala Kang Benta - The Podcast!

What you will learn from this episode:

Why should we validate a product idea? [product-market fit ba sya]
Action steps you need to do to validate your product idea
Why do market research [important questions to ask, competitor research, know the active players and their market]
Are you capable of producing your own product or you need a manufacturer to do it for you? [local ba o international supplier]
Will your budget allow for your product idea?
Creating a prototype and preselling
How to sell without having the product yet [find out the market's willingness to buy]

Kaya't pumwesto't makinig na dito lang lahat yan sa Wala Kang Benta - The Podcast

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Let’s Talk About Product Fulfillment with FullFill CEO Che Bendicion Secilliano

Airon Dela Cruz and Jungie Gumiran — Wed, 21 Jun 2023 07:00:00 +0800

Ganda ng product, kaya lang tagal ng delivery... pagkadating sa 'yo panis na. Tapos, mabilis naman, mali mali nga lang yong kulay, yong item di tama yong nabigay, kulang yung bilang ng items. Complaints pa more.

Pansin mo din ba to sa mga reviews? Palagay ko nababasa mo din sya. At siguro naman naranasan mo din yong mga ganung bagay in your own online purchase experience.

Sa panahon ba naman ngayon ng instant, parang gusto natin lahat nagagawa sa isang kidlat. Yong ibang reviews, kadadating lang nung item, five star agad yon rating kasi bilis daw ng shipment. That's not even talking yet about the product. See, kung paano natutuwa yung tao sa bilis ng delivery. Tapos pagkaopen pa nila, ang ganda ng pagkabalot, ingat na ingat, walang yupi! Eh di laking tuwa. Fulfilling experience, di ba?

And here's the thing, ito ‘yong isang bagay sa business mo na dapat fully taken into consideration. Yes, walang tanong sa product mo, ang ganda! Sobrang lupit ng marketing mo, walang masabi. Pero pagdating sa fulfillment at delivery, alright ba?

This is one important intangible thing na madalas di napapansin kung gaano kahalaga in the whole picture of your branding as an e-commerce business.

Kaya para masulit natin yong customer buying journey ng buyers and magkaroon ng repeat orders and of course maraming sales, we've invited a guest expert for today's episode.

Che Bendicion Secilliano is a co-founder and COO at Fullfill. She is also a Mompreneur, Socialpreneur, Ecommpreneur at Dwellbeing. And she was once the AVP for Ecommerce Merchandising at SM Retail Inc.

Kaya, tara na at makinig sa isa na namang kaabang-abang na episode with the marketing masters, Airon dela Cruz at Jungie Gumiran!

Dito lang yan sa... Wala Kang Benta - The Podcast!

What you'll learn from this episode:

Find out this one crucial key that elevates your customer buying journey and an important part of your branding
Know the seller's KPI when it comes to selling products on either Lazada, Shopee, or any other marketplace
What you should know about SOT[shipping on time]
Product fulfillment partners' significant role in your business [and the best advantage of having it]
When to do in-house or third party fulfillment
Best fulfillment practices [tips and hacks] for accurate and speedy delivery of products for customer satisfaction

Connect with Che:

Website: https://www.fullfill.com.ph/contact-us/
Facebook: https://www.facebook.com/FullFillPH

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

WKB Live Q&A: JaPeyks Ba Kamo?! Coach Yummy at Coach Daddy Bares It All!

Airon Dela Cruz and Jungie Gumiran — Mon, 05 Jun 2023 05:15:00 +0800

Namomroblema ka ba sa business mo? Sakto! Kasi Jungie and Airon held their first-ever AUA (Ask Us Anything), where they answered questions about brand building and online marketing LIVE! Baka ito na ang kailangan mo'ng marinig para makabenta ka na rin.

Paano nga ba mag-recruit ng distributors and resellers? Kailangan ba talaga mag-exert ng effort sa marketing? Nagpagupit nga ba si Jungie? Gaano kahalaga ang brand awareness sa pagbebenta? Pag sikat ba dapat stop na sa marketing? Pag may issue ba demandahan agad o kulam muna?

Ilan lang 'yan sa mga tinanong sa'min kaya thank you so much to Shikina, Vinci, Jeomel, Carl, Jankris, and Toni for the questions. Sana nasagot namin mga tanong niyo at nakatulong sa pagbebenta niyo.

Ano pa'ng hinihintay niyo? Check out

Wala Kang Benta - The Podcast!. Baka nasagot na namin kailangan mo'ng malaman para ikaw naman ang maka-benta!

What you will learn from this episode:

The differences between DTC (direct-to-consumer) and distributorship and how to choose which business model is better for your ecommerce business
Budol Tips on how to recruit distributors and resellers and how to market without being labeled as MLM
How to start a business with almost-zero capital
What to do when conflicts between brands happen
The cheapest yet most effective strategy to promote your brand, especially when you're just starting
Know why multi-trillion companies still market their products in spite being household names
The three challenges caused by fake purchasers online and how to handle them
How PR packages/influencer marketing help with brand awareness and content generation and should be part of your marketing strategy

Connect with Airon dela Cruz:

Facebook: https://www.facebook.com/aironfaustine
Website: https://learnkeme.com
Linkedin: https://www.linkedin.com/in/airondelacruz

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com.

#NginigItlog Moments While Building a Business

Airon Dela Cruz and Jungie Gumiran — Mon, 05 Jun 2023 05:10:00 +0800

Gusto mo rin bang maka-build ng sarili mo’ng ecom brand like Jungie and Airon? Mukha bang madali o intimidating? Don’t worry! Kasi kung nag-aalangan ka pa ring magsimula, this epsiode is for you. Kung feeling mo naman na parang napasubo ka, relax! Para sa’yo rin ‘tong episode na ‘to. Kasi Jungie and Airon will discuss challenges and misconceptions about building an e-com brand from scratch, pati na rin ways on how you can overcome them.

Kasya ba ang isang milyong piso na kapital para magsimula? Kung pumatok, may pera ka pa ba pang-invest ulit? Paano ba bumuo ng team? Keri lang ba na family and friends ang i-hire mo sa umpisa? Wins lang ba dapat ang shine-share?

Ano talaga ang cost nang overconfidence? At paano mag-solve ng problems kung unfamiliar ka sa territory na ginagalawan mo at wala kang mapagtanungan? May iniyakan na ba silang problema? Puro wins ba talaga sila? Ano’ng meron sa Watson’s, Vietnam, Singapore, UAE, at Saturn?

Kung gusto mo’ng malaman ang mga sagot d’yan, makinig ka na sa latest episodes ng Wala Kang Benta - The Podcast! kasi real talk ‘to! Pati behind-the-scenes of how building and scaling really looks like for their ecom brands shared din sa episode na ‘to, Kaya tara na nang makabenta ka na rin gaya nila.

What you will learn from this episode:

Get the latest updates on JUJU and NutriChews
The problem with social media while building a business
How much to invest and what to take into account in terms of expenses
How to manage people without risking ending relationships (family and friends)
Ways to troubleshoot (when to call the shots and when to call it quits) as a CEO
Why you should never be complacent when running your own ecom business
What to do when you’re stuck or struggling

Connect with Airon dela Cruz:

Facebook: https://www.facebook.com/aironfaustine
Website: https://learnkeme.com
Linkedin: https://www.linkedin.com/in/airondelacruz

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com.

'Tanga ka kasi…' How to Use Your Hugot to Fuel Your Business

Airon Dela Cruz and Jungie Gumiran — Mon, 05 Jun 2023 05:05:00 +0800

Gusto mo bang magtayo ng negosyo online? Do you have something specific in mind na gusto mong ibenta at gigil ka nang maglaunch na? Kaya lang dami mong agam-agam. First time kasi...or di naman unang pagkakataon kaya lang gusto mong maayos lahat sa umpisa pa lang. O di kaya it's a different industry or niche yung tatahakin mo this time. Eh wala ka namang sobrang alam dito. Pano na?

Kasi, sa totoo lang, hirap mag isip pag mag isa ka lang, daming back and forth pa nyan sa umpisa. Yung marketing, pano sya? How much effort bibigay mo dito? Meron pang ibang concerns. Kahit gusto mo man, wala kang pera, limited resources meron ka lang. May pera ka naman pang capital wala ka namang oras na? Pano na lang? Dito pa lang gulong gulo ka na.

Pero, wag kang mag alala, these two lodis in the ecommerce business ay nagbabalik na and are more than ready to spill their secrets in launching and running an ecommerce business.

Kaya ano pang hinihintay mo? Dali at makinig na! Let's join Airon dela Cruz and Jungie Gumiran for another exciting at puno ng sayang kwentuhan at nag uumapaw sa learnings dito lang sa Wala Kang Benta - The Podcast!

What you'll learn from this episode:

What is ecommerce and what are the advantages of conducting business online?
Advantages of marketing the product.
Learn to celebrate the uniqueness of each product
Discover the key factors to consider when selecting a product that offers long-lasting value and has the potential to create a lasting legacy.
Ensure that every detail is taken care of and everyone's safety is prioritized
Top tips for those interested in launching their products
Explore the concept of white labeling and what products are best suited for this model
How to manage expectations when it comes to your business
What you can do kung wala kang pera pangstart ng business mo at meron kang pangcapital but wala ka namang time

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Bakit Wala Ka Pa Ring Benta?!

Airon Dela Cruz and Jungie Gumiran — Mon, 05 Jun 2023 05:00:00 +0800

Relate ka ba? Minsan, pag sa iba, nagagawa mo namang makabenta. Yakang yaka mo nga mapataas ang sales nila, pero bakit sa sarili mong business, nganga? Pwera lang kung makatsamba. Hanggang dun na lang ba?

Expert ka nga sa FB ads, galing kang email copywriter pero bakit nangungulelat sarili mong business? Ginagawa mo na nga lahat...wala ka na ngang tulog, you're everywhere, in fact. Pinasok mo na lahat lahat ng media platforms, kulang na lang tu-mumbling ka. Wala pa rin. Ano na ngayon?

Well, hingi tayong expert opinion at advice. Dito na kasi ung inaantay natin. Ang dalawang bigating marketing experts na walang iba kundi sina Jungie Gumiran at Airon Dela Cruz.

Yes, dito na nga sila! Pinakaabang abang mo din ba? Pwes, pumwesto ka na at makinig sa first episode ng second season ng Wala Kang Benta - The Podcast!

Sa second season na ito expect to find episodes and content focusing on how to build Ecommerce brands and sell products online. Kung gusto mo ng mga kasagutan sa maraming tanong mo dyan, at matuto pano makabenta consistently, tambay ka na dito! Tiyak hitik sa kaalamang business and marketing mapupulot mo dito.

What you will learn from this episode:

The things you should look forward to in season 2
Why launching your product is more important than striving for perfection at the beginning,
What is market saturation [How to get a market share and get your product differentiated]
The need to manage expectations [the goal of the first few months is not to sell but receive feedback]
Why you should not focus on selling but on the process of selling[take a look at your process of acquisition, conversion, and retention]
Bakit di mo kailangan pasukin lahat ng platforms and be everywhere?
How it's crucial to recognize the significance of delegation in running your own business, regardless of your expertise in serving others
Know the value of communication between service providers and business owners [no such thing as overcommunication here]
Why you need to believe in your own product

Wag palagpasin, tara na at makinig! Dito lang yan sa Wala Kang Benta - The Podcast!

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com

Three Things To Do If You Were to Start Your Business All Over Again

Airon Dela Cruz and Jungie Gumiran — Wed, 08 Mar 2023 05:00:00 +0800

Ang tanong, 'Ano ang gagawin mo pag magstart ka ng business ulit?'. Marahil tanong mo din to sa mga nagagwapuhan at yayamanin [ehemmm...] nating mga hosts. But seriously, oo nga naman, sa estado ba naman nila ngayon with them hitting 7, 8, and 9-figure businesses and starting a new one at that, is there something that they would do differently if they were to start again?

For sure, for someone hitting those kinds of milestones in their businesses, hindi maipagkakaila na madami din silang mga wisdom learned along the process of creating their empires. And malamang hitik sa dami na kakapulutan natin ng aral at insights if you[ naman this time] are to build your business.

Minsan talaga when you're starting and deciding on creating a business, especially in the freelancing world, ang hirap mag-isip. Lalo pa't you come from working in a corporate setup. You can't deny na balot na balot ka pa ng employee mindset and what you are deciding on spending on, di mo alam kung it's an asset or liability when it comes to structuring your skill for a business.

Kaya bago pa tayo magwaldas ng pera sa kung ano ano at saan saan, why not join these two business shakers and movers, Jungie Gumiran, and Airon dela Cruz for their precious insights and ideas on starting a business and choosing a skill that you can monetize to the hilt.

Nga pala, may balita, last episode na daw nila to? Di nga!!?? Totoo ba? Ba't naman? If you're as curious as anyone else, tara na at samahan sila only here in Wala Kang Benta - The Podcast! and let us get it straight from the horses' mouth. Makikichismis ka na….ayyyyy makikibalita pala, may matututunan ka pa!

What you'll learn from this episode:

How to find that one profitable skill you've been looking for.
Why these skills are considered marketable and are easily monetized
Finding out one skill that has a big chance of scaling your business’ growth and building your own business empire
The three important activities that your business need to focus on so it stays and keeps growing
Skills that you can offer that meet these three essential business activities for business scalability.
Why your actual product is also part of customer retention.
How to structure your skill as a business.
The importance of finding a mentor
Why build your network [who do you network with and where to find your network]
How to create a relationship with your mentor and start building your network from there
One big tip that you can do to build your network
Why invest in assets as early as you can and not on liabilities
How to save money for your capital

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Unlock the Answers to Your Most Pressing Business Questions Today!

Airon Dela Cruz and Jungie Gumiran — Wed, 01 Mar 2023 05:00:00 +0800

Business with its many facets and the nitty gritty details involved when starting up and running it, di maubos ubos talaga ang tanong. And who better to ask and get pieces of advice from than those who have been on this journey and who have tried, tested, and successfully proven strategies that really works.

With many of you emailing Airon and Jungie with your questions covering many topics, they've thought of a way to answer them and it is by way of this podcast so it gets shared to everyone.

Yes, minsan sumasakit ulo mo kakaisip on things that don't deserve your time and energy, sa totoo lang. Katulad na lang nitong tanong on how to handle competitors that imitate your brand's marketing strategy. Bago ka pa tuluyang mastress nang todo, kinig muna tayo kung ano ang pinaka the best na gagawin so you can turn that problem into your competitive advantage.

For those wanting to gain more knowledge on Business, Finance, Marketing and Ads matters, you're sure to hear book resources you can turn to to gain more insights from. Tsaka na rin kung ano dapat gawin mo bago ka maghanap ng librong babasahin.

Balak mo bang magkaroon ng isang product line na as successful as Jungie's Juju brand? Anong important considerations when it comes to producing them locally or outside of the country? Ano ba ang uunahin mong iconsider -- market or product itself? This seems to be a simple thing to answer. But you should listen to their valuable insights at tiyak mapa 'oo nga' ka na lang and you'll leave with a brand new business perspective na paniguradong makakatulong sa yo.

Kung problema at challenges lang ang pag-uusapan, meron sila nyan. Halika at samahan sila so we'll know what they are and how they find solutions for them and you'll be forewarned, guided, at higit sa lahat you know what to do as you build your own business or anong dapat baguhin sa kung anong hindi nagwork sa ngayon in running your business affairs.

Dito lang yan sa Wala Kang Benta - The Podcast!

What you'll learn from this episode:

Learn how you can start small and build big from there
Find out why it is not a good idea to just copy any marketing strategy that your competitor employs just because it works for them [what works for them might not work for you]
How to be one step ahead of your copycat competitors
Book recommendations for Business and Finance, Marketing, and about Ads
What you can learn from Jungie's own Juju Brand in terms of manufacturing them in other countries versus having done it locally
A quick discussion on what a white label brand is and how it works
Why you should start with finding a market you want to help and think about the product and solution for that chosen niche
Find out the major problems Jungie and Airon had faced and are currently facing now in their businesses and how they are finding solutions for them
Watch out for exciting stuff and events coming up

Book Resources:

Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996
Hook Point: How to Stand Out in a 3-Second World by Brendan Kane: https://www.amazon.com/Hook-Point-Stand-3-Second-World/dp/1949001008

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

7 Productivity Tips from “Unproductive” People

Airon Dela Cruz and Jungie Gumiran — Mon, 06 Feb 2023 05:00:00 +0800

“What tips and hacks can you share to help become more productive?” - Jeff

Ano ba talaga kasi ang ibig sabihin ng productive? And how does one measure it? Jeff, one of WKB’s listeners sent in this question, and Airon and Jungie will share their personal tips to give you an idea on how to be productive.

Ito ‘yung nag-work sa kanila. And caveat lang, it may not work for everybody ha. Bakit? Kasi iba-iba tayo ng situation. Iba-iba ang responsbilities natin. Yes, we all have the same 24 hours in a day. But at the end of each day, it’s all about doing what it takes to move needles either in your business or personal life.

Maraming myths ang made-debunk today about productivity. Like, pwede ka pa rin ba’ng maging productive kahit late ka na nagigising? O kaya naman kahit isang oras sa isang araw ka lang mag-trabaho? Productive ka pa rin ba kahit in the middle of the day nagsi-siyesta ka? O kahit wala ka nang tulog? Required ba talaga na may to-do list at calendar ka?

Check this week’s episode kasi hindi lang tips and hacks ang shared dito. Baka ito na ‘yung hinihintay mo’ng marinig to feel liberated and finally tell yourself, “Ay! Productive naman pala ako, eh.” And also, thank you, Jeff, for asking your question. And if you have any questions, ‘wag mahiya. Keep them coming. Send your questions here: hello@walakangbenta.com.

In this episode, learn:

The productivity tip that led Jungie to close his Facebook Ads Agency last year
Why Airon doesn’t check social media during the first half of his day
The importance of rest and taking power naps
How you can destress and be fit at the same time
What they both learned from A.J. Gatbonton about delegation
Why it's important to avoid your stressors
What being productive really is. And no, it’s not about ticking off your to-do list or having a full calendar

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments and suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com.

Unconventional Tips & Advice We Wish We Knew Before Starting A Business

Airon Dela Cruz and Jungie Gumiran — Mon, 30 Jan 2023 05:00:00 +0800

Are you planning on starting a business, but you don't have any experience running one? Much less you don't have any idea what things to consider, kung meron man, you need more heads para timbangin ang mga bagay bagay. Of course, that's understandable, pera pinag-uusapan dito. Business is an investment. Anything na investment may kakambal na risk yan, and for that kailangan natin mamanage ang ganitong mga bagay.

Di lang to usapang pera, may time, effort, pawis, kahit emosyon nga involve dito. And to prepare for whatever happens kailangan maging ready ka. You've got to arm yourself with the knowledge and wisdom para may bala kang babaunin sa gyera. In this case, we're talking about your business. Tsaka para iwas heartache, mistakes, at regrets na rin.

Tara kining tayo! For sure, value bombs na naman to with Airon and Jungie. Dito lang yan sa Wala Kang Benta - The Podcast!

What you'll learn from this episode:

Learn not to burn all your boats [Kailan ba strategic na mangutang ka?]
Why you shouldn't take advice from non-builders [seek advice from proven doers and leaders]]
Learn to find something that you enjoy doing [but be careful to turn your passion into business]
Why you should overcommunicate your goals to your team as a business owner
Decide to create a business that fits the lifestyle you want
Learn to find joy in everything you do [..finding motivation as there's no perfect business]

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Make Money While You Sleep With Email Marketing

Airon Dela Cruz and Jungie Gumiran — Mon, 23 Jan 2023 05:00:00 +0800

Naranasan mo na bang ma-ban sa Facebook at mawalan ng Facebook Page? Nakakadismaya, di ba? Pano pa kung ikaw ay business owner at restricted yung account at page mo, eh di wala kang benta, wala kang negosyo. Usually that runs not just for a day but for ilang araw. Imagine the inconvenience and the loss of sales. Yan ang isa sa mga downside pag you don't own and you don't control the platform. Anytime, pwede kang palayasin ng walang paalam. And where does that leave you now?

We say there are other ways we can always contact them -- we call them o di kaya, message them through SMS. But how far can these ways help us? Besides consuming your time and effort, people avoid answering calls when it's not in their phonebook, and only a number appears. For fear of scammers, people are also not open to calls. Though, all these alternatives nakakatulong sya pero why not utilize another way with which you convert and retain customers?

That's where the value of the email list comes in. That's your asset, and you own it. Kahit magkagulo man si Facebook, Instagram or ano pa mang platform dyan, safe ka pa rin. You can always sell, and your business goes on as usual ka pa rin.

It's always nice to catch our customers in the platform they're comfortable using, and besides, our market has different ways of consuming content. And email marketing has a way of creating a big impact on the bottom line of your business. Especially with these automations that we are talking about in this episode, tiyak you will learn to understand how important email marketing is and how it will surely boost your income. Besides it being a cheaper marketing method, it can be a high-performing marketing avenue to convert, nurture, and retain your customers for life.

Tara na, let's join Jungie and Airon to learn how each automation works and how it helps build a long-term relationship with your customers and grow your business and of course your bottomline.

In this episode, you'll learn:

What makes your email list as precious as gold
Why do we not send to people who do not have their permission
Why email and not calls or SMS?
Is there really a market for emails, or are there really those who read emails?
Why have an email list even before you run FB ads
To whom should we send emails to?
What you need to automate your emails for
Can you still do email marketing even without a website?
Learn how to make people aware of your product and brand
Find out how to build relationships with your customers and retain them for long-term
Learn about the 5 Email automation that all ECom businesses should have: 1. Welcome series [how to go about it]
Second email automation: Abandoned cart / abandoned checkout [what you need to address here]
Third email automation: Post-purchase [why this is considered one of the most powerful series you can do]
Fourth email: Win-back email [ how to use it]
Strategies to win back your customers
Fifth automation: sunset automation [who is this for and how to approach this automation]

Dito lang yan sa Wala Kang Benta - The Podcast

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

Running FB Ads: Sulit Nga Ba o Gastos Lang?

Airon Dela Cruz and Jungie Gumiran — Wed, 18 Jan 2023 05:00:00 +0800

“FB Ads? Di naman effective sa’min yan!” Di nga, talaga ba? Do you hear yourself saying this or do you find many who get frustrated running ads? Yes, it’s understandable to hear people lament about spending on something that isn’t working. Especially in business, the goal is to earn. Sino nga ba ang hindi mamumuroblema kung labas ng labas ka ng pera wala namang pumapasok na benta? Aba eh, that would kill your business. And that’s not what we want. Gusto natin kumita and make our business lives on.

Posible naman talaga. Marami naman dyan for years they’ve continued running ads to find quality leads that most likely converts. They say, if you really want to scale your business to a level you’d want your business to reach, mag FB ads ka. You don’t get limited to your current circle of audience as FB ads are borderless in terms of location and space, andami mong maabot versus relying on other traditional ways of advertising. In fact, these months of January to March are the most opportunistic time for you to acquire leads if you’re a business owner, and for you to find prospective clients you can offer this premium skill of running FB ads for as a freelancer. Pero bakit nga ba….why all this negative idea about FB ads?

Before you totally believe yourself, get frustrated about FB ads being gastos lang and lose your chance to rake in sales and earn millions from them, tambay ka muna dito.

Here’s Jungie and Airon para pag-usapan, isa-isahin at himay-himayin ang mga objections on doing FB Ads and most importantly, how to successfully run FB ads that works and converts.

Whether you are a business owner who wants to grow your business or a freelancer who wants to find a skill to offer as a premium, join us to the end as secrets are spilled and value bombs explode in this conversation.

In this episode you’ll learn:

Big benefits of running Fb ads versus traditional advertising avenues
How freelancers can offer FB ads as premium service to business owners
Secrets to running a successful FB ads
What you need to consider when running ads to prevent restrictions and most importantly not to lose sales and your business
Workaround tips to avoid getting banned and restricted
Policies you need to know to prevent losing your FB accounts
What business owners should be wary about when hiring freelancers for FB ads
What must be done before running your ads
How to increase your buying conversion
Familiarize and understand terms used in running FB ads to reach the standard conversion rate.
Important rules for running FB ads
Conversion goals you need to hit for every platform you utilize for your ads
Best practices for coming up with ad creatives
How you can make your ad a scroll-stopper

Lahat yan, only here in Wala Kang Benta - The Podcast!

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

2023 Na! Start Your Business Series: Know The KEY to BENTA

Airon Dela Cruz and Jungie Gumiran — Mon, 09 Jan 2023 05:00:00 +0800

Isa ka ba sa mga naliligaw at hindi na rin alam ang gagawin pagkatapos mong ma-conceptualize ang business na gusto mong simulan?

Nakaisip ka na ng product/service, masaya ka kasi ‘yon talaga ‘yong gusto mo gawin at i-offer, tapos feeling mo okay naman na, so pwede mo na i-launch.

Pero what happens after that? Ano na ang next step para hindi malugi, in short, bumenta?

Maraming businesses ngayon, lalo na sa Pilipinas, na hindi nagmamaterialize dahil puro ideas lang. Walang projections ng kita, hindi alam saan pupunta; worse ay hindi na alam kung in line pa ba sa long-term goal ‘yong ginagawa.

Alam niyo kung bakit? Kasi wala silang business plan! Pasok nang pasok sa market nang walang plan, tapos kapag hindi bumenta, tingin nila hindi na sila magaling sa ginagawa nila. Pero ‘wag kayong mag-alala, kasi in this episode, to the rescue na naman ang hosts ng Wala Kang Benta.

Samahan niyo sina Coach Jungie at Coach Airon as they teach us the how-to’s ng paggawa ng ating business plan. Kasi kung gusto mo talaga ng business na kumikita ng pera, kailangan mo ‘yong pagplanuhan.

In this episode, learn:

· What a business plan is, and why it’s a must that you have one before starting anything, be that a business or a product.

· Easy-to-follow steps on how to create a business plan / the three (3) components of a business plan

· Debunked common misconceptions in relation to a business’ mission and vision

· How to conceptualize the product/service that you’re going to offer while differentiating it from your competitors.

· Tips on market research, especially on analyzing and understanding the market to your advantage

· Why you should have your six-month marketing plan ready, and why it has to be six months

· The wins on doing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis

· What information to include in the business process and finance part of your business plan?

Connect with Airon dela Cruz

· Facebook: https://www.facebook.com/aironfaustine

· Website: https://learnkeme.com/

· Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

· Facebook: https://www.facebook.com/jungie.gumiran

· Website: https://www.adslevelup.com/

· Youtube: https://www.youtube.com/c/JungieGumiran

· Linkedin: https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

· Website: https://walakangbenta.com/

· Facebook Page: https://www.facebook.com/walakangbenta

· Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments and suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com.

2023 Na! Start Your Business Series: Anong E-Comm Biz ang Swak sa Kapital ko?

Airon Dela Cruz and Jungie Gumiran — Mon, 02 Jan 2023 05:00:00 +0800

“Coach, ganitong amount pa lang ‘yong capital na meron ako. Pwede na ba akong mag-start ng sarili kong e-commerce brand nito?”

Happy New Year, everyone! Kumusta ang start ng 2023 ninyo?

Marami bang naibenta bago matapos ang 2022? Naitawid niyo ba ang business niyo sa panibagong taon?

We’re grateful na kasama pa rin namin kayo sa podcast hanggang ngayon, at super excited na kami sa #newyearnewbusinessgoals nating lahat this year!

At dahil dyan, isa ka ba sa mga naghahanap ng sagot kung paano mo sisimulan ang pagbuo ng sarili mong e-commerce brand at empire ngayong taon?

Nito lang nakaraan ay nag-post si Coach Airon tungkol sa pag-start ng e-commerce brand, at sa episode na ito ay sasagutin natin ang FAQ na kadikit noon.

“Kung gusto kong mag-start ng sarili kong e-commerce business this 2023, saan nga ba magandang magsimula base sa capital na meron ako?”

Maraming risks; maraming challenges, but worry no more because Coach Airon and Coach Jungie are on their way to be of help! Samahan niyo kami sa episode na ito as we discover e-commerce models na perfect fit sa ating capital in peso.

In this episode, learn:

· Why it’s crucial that you know what kind of business model it is that you’re going to maximize upon starting your e-comm business

· Three e-commerce business models that fit best on your capital

· The difference between reselling and dropshipping, and why those two are perfect for 10k-50k peso capital

· Coach Jungie’s piece of advice for those who are planning to drop ship and/or resell

· How distributorship differs from being a reseller, and why it’s best for you to start as a distributor if you have 50k-300k in capital

· What you need to consider when creating a brand of your own

· Why starting a private label would cost you around one million (1M) and above in capital

· The pros and cons of creating and starting your own brand

· How life- and business-changing it can be when you take good care of your distributors

Connect with Airon dela Cruz

· Facebook: https://www.facebook.com/aironfaustine

· Website: https://learnkeme.com/

· Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

· Facebook: https://www.facebook.com/jungie.gumiran

· Website: https://www.adslevelup.com/

· Youtube: https://www.youtube.com/c/JungieGumiran

· Linkedin: https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

· Website: https://walakangbenta.com/

· Facebook Page: https://www.facebook.com/walakangbenta

· Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments and suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com.

Sa Mundo ng Pagbebenta, Ping-Pong Player Ka Ba o Bowler?

Airon Dela Cruz and Jungie Gumiran — Mon, 26 Dec 2022 05:00:00 +0800

Marami ka bang nai-benta nitong 2022? Ngayong nakakalabas na lahat, kaya ma-trapik na rin, dapat marami nang benta. Gusto mo’ng dumami pa lalo ‘yung benta mo for 2023? May negosyo ka man o wala listen to the year-ender episode of Wala Kang Benta - The Podcast kasi may pa-reveal sina Airon at Jungie. Ang tagal din nilang hinintay i-share ito.

Ano ba talaga kasi ang tamang approach sa pagne-negosyo? At ano ang kinalaman ng ping-pong sa pagbebenta? Ping-pong na sport ha, hindi kung anu-anong ping-pong. Dapat ba ping-pong player ka? O bowler? Want to know which one is better? O baka naman you should be both?

In this episode, pause muna tayo sa Business Series, kasi they will share the greatest marketing lesson for 2022 na super basic at cliche man, eh dapat alam na alam nating lahat, mapa-newbie ka man or seasoned freelancer or business owner na. Kasi bukod sa maraming sales, there’s also another thing you should be paying attention to. Ano ‘yun? Makinig sa pagninilay-nilay nila for 2022, para makabenta ka ng mas marami for 2023.

In this episode, learn:

The biggest marketing lesson for 2022 and why it’s important to nail it whether you’re starting or scaling your business
What it really means to understand your target market
The question Jungie asked himself to help him find out his target market’s deepest darkest desires
The Ping-Pong versus Bowling analogy you should look into when it comes to being a business owner
Why you shouldn’t overlook feedback from your existing customers
What 2022 made sellers and marketers realize

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments and suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com.

Physical or Digital Product? The ‘RealTalk’ Take On Creating Your First Ecommerce Product

Airon Dela Cruz and Jungie Gumiran — Mon, 19 Dec 2022 05:00:00 +0800

Hirap mamili, ano?... Lalo pa't parang lahat naman maganda at wala kang masasabing masama sa isa sa kanila. Ganito ba talaga pag may napupusuan kang dalawa?

Perhaps, isa ka din sa naguguluhan at nagtatanong kung alin nga ba ang pinaka the best na ipursue: digital ba or physical product? Sa dami ng pinagtanungan mo, di mo na alam sa'n ka makikinig. Sa ganda ba naman ng mga explanations nila, mas lalo ka tuloy confused. Tama ba? Ganon naman talaga 'yon. Ayaw mo lang kasing magkamali, business ba naman papasukin mo at tiyak may investment na hinihingi 'yon [time, money, resources, effort..the list continues]. Di madali, katulad na lang ng pagpili ng product na ibebenta..

This is Part 3 of the ‘How to Start a Business Series, where Jungie and Airon will deep dive and share their personal takes about kung ano ba talaga ang mas okay ibenta - physical or digital product.

This episode is inspired by our WKB listener JK who asked via email, ‘Coaches, sobrang natutuwa ako sa podcast nyo inaabangan ko talaga each episode,kasi natututo ako, tawa pa ako ng tawa. Question lang po, I want to start an ecommerce business, ano po ang mas okay na ibenta,physical or digital product, kasi conflicting ang narerecieve kong feedback.’

In this episode, Jungie and Airon walk us through the two types of eCommerce products and will share the most no BS, straightforward explanation of how to start your own eCommerce business from scratch, and the challenges that go about starting an eCommerce venture no hype, real talk and no sugarcoating.

Stay tune up until the end if you are someone who is looking to start your own eCommerce brand this coming 2023. Walang tapon sa episode na ito.

What you'll learn from this episode:

All about your product’s unique selling point that will make your clients want to buy it
The pros and cons of digital and physical eCommerce product
The idea of scalability when it comes to developing your digital and physical eCommerce product
Know the pros and cons of selling a digital and a physical product, so you know anong matimbang sa 'yo
Find out how much marketing effort you must utilize to sell the physical product

More of the ‘How to Start a Business Series’:

1. From Kuwento to Kuwenta: Tips to Finding and Validating Your Business Ideas

2. Define Your Business Hugot: ‘Gusto Ko Lang Yumaman!’

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com

Define Your Business Hugot: ‘Gusto Ko Lang Yumaman!’

Airon Dela Cruz and Jungie Gumiran — Mon, 28 Nov 2022 05:00:00 +0800

Many of us have taken the most traveled route of being employees -- study, do well in school, graduate, and hopefully land a good job. And nothing wrong with that. You report to work and do what's expected of you for a specified duration during the day. That's it. That's easier to get a fixed monthly earning and only mind your assigned task. That is simply put it.

But when it comes to owning a business, it's a different story. You drive it yourself, and you're responsible for its outcome. And not everything is smooth sailing. Challenges come and test your patience. How do you pivot? [..but that's for another topic..]

That's why only a few jump into it quickly; the level of commitment is of another level. You also must include a passion for keeping that fire to keep pushing through.

But despite all these, why do we encourage people, especially employees, to start a business?

Let's join our marketing world masters, Airon and Jungie, as they share their big takeaways from their pre-business phase to this time that they already are business owners. Many of you can relate to their experiences navigating the corporate world. And I'm sure many of you will also find valuable insights into what they have to say on why you should start having your own business now.

Here's how to figure out your Northstar [when deciding what business to pursue]:

You can create a Lifestyle Business - one that will allow you to travel, partyparty ka lang, nasa beach ka at gusto mo kumita.
Start a Legacy Business - ito young business na ipapamana mo, may malaking commitment involved.
Build a Business that you would grow to a certain level - Yung tipong pag nag 7-figure okay na to for you, at a certain age okay na to ibebenta mo na sya, pwede ka nang magretire. Kumbaga sa retirement mo all good ka na.

What you'll learn from this episode:

Find your purpose on why you want to start your business; that will determine the kind of business you will pursue
Discover other surprising benefits of owning a business other than earning more than what is needed.
Learn how owning a business affords you the opportunity to grow as a person and business owner and allows you unlimited possibilities for learning.

Key Takeaways:

"Bago akong maging business owner kaya ko gustong magbusiness kasi meron kasabihan, general knowledge na di ka yayamna pag employee ka lang at maraming naniniwala dito. For the most part there is some truth to this." - Airon dela Cruz

"Nung time ko gusto ko kasing enjoyin yung mga activities na I love doing, running, hiking, surfing, scuba diving. Syempre mga activities naman meron kaakibat na expenses. That's what I mean when I say gusto ko yumaman kasi I am able to do the things na gusto ko gawin." - Airon dela Cruz

"Pinakahugot ko before ako magbusiness is gusto kong kumita ng more than sapat kasi noon talaga kailangan mong pagkasyahin lahat lalo na di naman kalakihan sweldo mo." - Airon dela Cruz

North star yong pinakapurpose mo why you want to start a business. - Airon dela Cruz

"With me gusto ko kumita talaga. I want quick cash." - Jungie Gumiran

"One reason kung bat ako umalis sa corporate is because I realized I am not built to work sa corporate." - Jungie Gumiran

"Naghanap ako ng something na I can make my own rule, kung saan dapat ako ang magdedecide kung kelan ako magwowork, ako ang gagawa ng rule sa sarili kong business." - Jungie Gumiran

"Importante rin kasi na alam mo yung hugot mo kasi yon yung magseset ng pace kapag may business ka na." - Jungie Gumiran

'You need to choose kasi [go back to your Northstar], di sya pwedeng halo halo, gusto mo ng legacy business, parati ka namang nagpaparty. O kaya naman gusto mo ng lifestyle business. At pag ganon nasa beach ka, nagtatravel ka, at naiistress kaya di ka maka hit ng 8-figure sales per month. Ang mangyayari dyan kakainisan mo lang sarili mo."- Jungie Gumiran

"Dun sa tatlong sinabi ko you can decide naman alin dito yong northstar mo, wag mo muna ioverthink kasi at a certain level pwede syang magbago. Di naman yan yong pakakasalan mo." - Jungie Gumiran

"When I reach a certain level of growth sa business namin narealize ko na I love doing yong ganito to the point na naaadict na ko to create another product." - Jungie Gumiran

"Ngayong business owner na ko, kaya ko iniencourage yong maraming tao especially yong mga employee na magbusiness, una, para bumalik yong totoong ikaw." - Airon dela Cruz

"The reality behind owning a business na totoo naman talaga na mahirap magtransition from corporate to becoming a business owner pero kami we want you to work on your own timeline, something na kahit papano secured ka na on transitioning." - Jungie Gumiran

"Pero wag mong gamiting excuse yon. May timeline pala, o sige after 30 years na lang. Mali naman yon. Yong timeline na sinabi namin, lagyan mo nang goal post at milestone kelan mo sya sisimulan. Gusto mo nang business, wala ka pang puhunan ano gagawin mo?" - Airon dela Cruz

Lessons from managing their business:

"You will never be 100% ready" - Airon dela Cruz

"When I started earning money and nakita ko na yong results, nakapaghire na ko, nakapagpasweldo na ko ng maraming tao. That's when I feel motivated to go to work every day because I am following my own dreams. And I am in control of my own success. Doon ako mas passionate towards building my business, building my team, and making an impact in other people's lives." - Jungie Gumiran

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at Hello@walakangbenta.com

From Kuwento to Kuwenta: Tips to Finding and Validating Your Business Ideas

Airon Dela Cruz and Jungie Gumiran — Mon, 21 Nov 2022 05:00:00 +0800

Do you want to start a business but do not know how to begin? Are you stuck choosing which market to sell to? Would you like to be able to travel any time you want to with an income source that can support your dream lifestyle?

Like most people, you probably have an idea for a business rattling around in your head. But how do you know if it's actually a good idea? That's where Jungie and Airon come in. They can help you validate your business idea so you can be confident that it will be successful before you invest any time or money into it.

Don't waste another day wondering if your business is a good idea or not. Let them help you figure it out and get started on the right foot. You won't regret it.

Listen to this episode to learn more about how they can help you find and validate your business ideas in their new series called How to Start a Business which can help you turn your ideas into sales.

What you’ll learn in this episode?

Learn the 4 tips that will help you come up with business ideas
Find out the 3 ways to test or validate your product
Discover the counterintuitive approach to finding business ideas

Key Takeaways

“Hindi naman sa manggagaya or mangongopya tayo ng business. Ma-inspire lang tayo sa mga businesses na ‘yun and see how we can apply it to our own business.” - Jungie Gumiran

“Counter-intuitive ‘yang mindset na ‘yan na titignan mo muna kung sino ‘yung mga nag-succeed na kasi ‘yung usual na mindset is bago ‘to or invention mentality.” - Airon dela Cruz

“Para ka’ng nagbebenta talaga d’un sa market na may iniindang sakit or iniindang pain. Bibili ka ba ng multivitamins, painkiller, or toothpaste kung masakit ngipin mo?” - Jungie Gumiran

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

This is our series on How to Start a Business. If you want us to continue making episodes for this series, let us know at hello@walakangbenta.com.

Tell us what your business ideas are
Share what resonated with you
Tag us in your business ideas

The four tips that will help you come up with business ideas

1. Look at the opportunity size

Aspiring entrepreneurs get stuck choosing who to sell to between general or niche markets. Example: Sell skincare to all OR target either a specific demographic or help treat specific skin conditions.
There is no right answer since there are people who choose one from the other and still end up with a profitable business.
The best opportunities for products are those that will allow you to sell repeatedly like anything consumable with the opportunity for you to cross-sell or upsell.
An example of cross-selling is when someone buys a toothbrush and sells toothpaste to go with it.
An example of upselling is when they buy a toothbrush from you, you can sell five more toothbrushes at a lower price.
Whether it’s a niche or general market, as long as you can offer the product repeatedly or get recurring purchases and sell a higher order value.
You can start with a market you’re a part of because you yourself experience the problem and can help others with the same struggles as you.
Do not underestimate the passionate Market like travelers and cosplayers. The market may be small, but they spend a lot because they’re passionate about their field.

2. Choose a trending or growing market

NOTE: There is nothing wrong with any of these markets. You choose the right one that will serve your need or goal.

There are three markets where your business idea may fall into.
Trending, Fad, or Stable Market
Know and understand where the market is going because it’s important to choose a market that is gaining interest/trending or growing
To check, ask yourself this: Is it just a fad or a trend? A fad is temporary while a trend shows stable growth
Pet supplies, laundry shops, and online courses fall under the Trending Market
Pandemic-related products like face shields/masks and indoor plants are in Fad Market. NOTE: Fad markets should only be done if you want quick cash because they usually would not stay for long.
Consumables like food or anything personal care, maintenance, and health-related are in Stable Market

3. Consider your competition

Having a lot of competitors is a good sign that the market or industry is established
It ensures that there is demand or market in that industry
No need to be a unique business; you can choose a competitive market as long as you change your offer apart from theirs.
Example: Automotive market. How can you set your market apart? Sell to either a richer or a younger demographic.
Some businesses also sell to educate like how slimming products also sell information on how to be slim.

4. Consider the restrictions and regulations of your product

NOTE: This last tip only applies if you plan to pass the business down to future generations. In other words, leave it to your family as a legacy

Products such as food and medicine are regulated. FDA oversees its standards and qualifications. This should only be considered by those who want to pass it down to their family because anyone can put up a food or supplement business and not have it registered. Also, apart from the safety risk to your consumers, it is not a business you can fully expand if you’re not compliant with regulations and restrictions
If you want to market and sell your product easily, it is better to start with a non-regulated or non-restricted product. Avoid firearms, fireworks, and illegal drugs/products. Choose those that are easier to promote online.
Why can't Jungie sell sleeping supplements? His supplier is from Taiwan. Even though it is legal in the Philippines to sell melatonin, it’s difficult to produce a product in a country where it’s illegal.

How to Make Money on TikTok: Tips from the Pambansang Wealth Coach, Chinkee Tan

Airon Dela Cruz and Jungie Gumiran — Mon, 14 Nov 2022 05:00:00 +0800

Fresh from TribeX, the biggest freelancing event of the year held in Aliw Theater, Airon "Daddy Coach" dela Cruz and Jungie "Coach Yummy" Gumiran is back with a new episode to give you tips on how to sell online. But this time, they're joined by their first guest, Chinkee "Mr. Chink Positive" Tan, also known as the Pambansang Wealth Coach ng Pilipinas.

Due to shipping restrictions and delays caused by the pandemic in 2020, Jungie lost almost all of his e-commerce clients. So he sent Chinkee a message, and they've been working together ever since. Today, he’ll share his insights about marketing and selling on TikTok.

But what makes TikTok unique? Yes. You can find its features on other platforms, BUT it’s now evolved into a Facebook-YouTube-Twitter-Google-shopping-app all in one.

That's why Chinkee and Jungie teamed up with the best people you can learn TikTok from: The people who are already using the platform, those with authority and credibility, those with big followers, those who do live selling, as well as other creators who are also sellers on TikTok.

So if you’re a freelancer, influencer, reseller, OFW, and distributor, this event is for you. Listen to this episode to take a sneak peek (2%) of what they have in store for you when you attend Kapag Gusto Maraming PERAAN: Paano Kumita sa Tiktok thru Live Selling, Shops, Ads, Affiliate Marketing atbp., a Facebook Live Event on November 26, 2022, Saturday, from 2:00 p.m. to 7:00 p.m.

Ready to learn the rest (98%) of what was shared in this episode? Go to chinkshop.com to learn more about this event. Tickets are available until November 26, but you can take advantage of the early bird special if you buy now.

What you'll learn in this episode?

Discover what the 97-3 Rule in business
The 5 E's of TikTok
All things TikTok Marketing

Key Takeaways:

“If you do not innovate, you evaporate. If you do not change, you become extinct.” - Chinkee Tan

“Kodak before with film cameras they were dominating the film camera industry. When digital came, hindi sila nakahabol. They’re obsolete. They’re irrelevant. - Airon dela Cruz

“Ang pagyaman ay napag-aaralan.” - Chinkee Tan

“I aspire to see more people become wealthy and debt free. The more you know, the more you learn, and the easier for you to make money.” - Chinkee Tan

“The first million is always the hardest, but the next ones are easy.” - Chinkee Tan

Resources Mentioned:

Kapag Gusto Maraming PERAAN: Paano Kumita sa Tiktok thru Live Selling, Shops, Ads, Affiliate Marketing atbp. >>> https://chinkshop.com/products/kapag-gusto-maraming-peraan

Connect with Chinkee Tan:

Website: https://chinkeetan.com
Podcast: https://podcasts.apple.com/us/podcast/chink-positive/id1565224591
Facebook: https://www.facebook.com/chinkeetan
Twitter: https://twitter.com/chinkeetan
YouTube: https://www.youtube.com/chinkpositive
Instagram: https://www.instagram.com/chinkeetan

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast:

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

We will be sponsoring a few tickets from our mailing list to attend, so go to https://walakangbenta.com/ for a chance to win a free ticket to this event.

Brand Reputation 101: Why Customer Complaints Are Good For Your Business

Airon Dela Cruz and Jungie Gumiran — Mon, 07 Nov 2022 05:00:00 +0800

Have you bought and tried brands with much expectation of what it promises to deliver, only to find out they fall short of expected results?

It is frustrating to use products that don't live up to results. What often happens is that marketing and advertising play a role in creating hype. Whether or not this brand's claim is true or not you remains to be seen as you gather feedback from the consuming public.

After all, that is said and done, is there any hope for that product's redemption, so to speak?

What can you do to get a brand's tarnished image back on its feet and start strong again?

Today, our hosts, Airon and Jungie, tackle why a brand garners a bad reputation and people provide negative feedback about such products.

These reasons may include the following: unfulfilled expectations, misleading claims, consumers do not know the product, bad experience using the product, the product itself is not okay, and after-sales teams' mishandling of objections.

Most of these concerns can be avoided if only necessary steps are taken to ensure complaints are appropriately taken care of.

Catch this episode as these two engaging hosts get into an in-depth discussion of how you can turn around a brand's bad reputation.

Here are some of the suggested steps you can take to be on top of things:

Dig deep into the cause of the problem
Fix your product
Leverage on the acquisition side of the business
Listen to feedback

What you'll learn from this episode:

Find out the reasons why brands have bad reputations and how to manage them
Learn what you can do to turn around negative feedback about your brand
Hear of crucial action steps to mitigate nasty comments about your brand

Key Takeaways:

"As service provider na helping brands na kumita at makabangon, it's our responsibility to help the brand regardless kung ano reputation nya." - Jungie Gumiran

"Even if you acquire the customer nang mas mura, nang mas mabilis kasi you're running ads, even if you get that one sale, but if you cannot retain that one client or customer because of unrealistic expectations, then sayang." - Jungie Gumiran

"Kahit anong gawin mo sa marketing mo, dagdagan mo pa advertising budget mo, improve mo ung customer service mo, ayusin mo yong customer experience mo, kung di mo naman iimprove yong product mo, you will get the same result." - Jungie Gumiran

"Kunyari coach ka, and you're getting bad feedback from your students; that's the nice thing about this, they need feedback kasi. And you have to be openminded dun sa feedback na yon." - Jungie Gumiran

"Yong iba they just dismiss it as minarites ka lang, mga inggit lang yan sila, sometimes may mga ganung sitwasyon, pero may times na valid naman. Yong ego mo lang ayaw makinig kung tama ba yong sinasabi nila." - Airon de la Cruz

"Because I listen to that bad feedback, I'm not sure if it's true or not, that became the main advantage of my program versus other programs." - Jungie Gumiran

"Para di ka na dumating sa ganoong sitwasyon, ayusin mo na yong marketing mo, not to be claiming things na di naman pala totoo or masyado mo pina pump up yong expectations." - Airon d la Cruz

"Multilevel marketing is actually good business. Sa ibang bansa it really works, dito sa Pilipinas kaya lang sya nagkaroon ng bad reputation because of the way na minamarket sya." - Jungie Gumiran

"Kung nahahandle lang nang maayos yong mga objections at concerns, kaya talagang patinuin yong mga customer na maraming sinasabi sa product mo." - Jungie Gumiran

'Either misinformed lang sila or di nagagamit ng maayos yong product kaya ganun yong mga objections nila." - Airon de la Cruz

"Sa totoo lang tingnan mo lang yong FAQ section ng product mo, alam mo na agad kung bakit ganun yong sinasabi nila sa product mo." - Airon de la Cruz

"Magandang lesson na natutunan ko dun is kahit sabog na yong brand mo, people are bashing you left and right, di sila tumitigil sa acquisition." - Airon de la Cruz

Connect with Airon de la Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

Customer Retention: Paano Maging Mukhang Pera with a Heart

Airon Dela Cruz and Jungie Gumiran — Mon, 31 Oct 2022 05:00:00 +0800

Were you disappointed when your family and friends weren't supportive of your business? Were you surprised when strangers trusted you instead?

How do you make them (strangers-turned-customers) stay, come back for more, and also do your retention marketing for you?

Do you want to pass down your business to your future children and grandchildren?

Most business owners need to learn what retention marketing is. Some would say, "Why bother when I don’t have a single customer to keep?" or "Who is retention marketing for when you don’t have customers or a list yet?". It's understandable if you haven't started yet since it's not too late and there are ways to catch up.

But did you know that the best people to sell to are those who already bought from you? Find out how to do retention marketing for free and without pain, so you can earn more and save more in your business.

What you’ll learn in this episode?

Discover how having an end goal can help lay the foundation of your business
Find out why there should be a balance between acquisition and retention marketing
Know the ultimate sign you need to work on your retention marketing

NOTES: If you haven’t checked out the previous episodes, listen to Episodes 5 and 6 to learn about Acquisition and Conversion. Also, no matter how amazing your retention marketing is, it will not save a dying product or industry.

Three (3) goals of retention marketing to ensure your customers buy from you again

1. Increase customer return rates by putting previous customers from years ago back in the buying cycle

2. Decrease churn rates by giving them another reason to do business with you again

Churn rate, also known as attrition rate or customer churn, is the rate at which customers stop doing business with an entity

3. Increase purchase frequency because the more often they order from you, the more you earn from them

Examples:

Consumables - Coffee shops

Non-consumables - Refrigerators by adding complementary products like accessories

Four (4) ways to keep the emotional connection after making the sale using retention marketing

1. Start early

Do it either before your first customer OR ASAP
Do it at the same time as acquisition, but invest in retention marketing using time and free resources instead of money
You’ll lose whatever you’ve gained in the first two years of your business because potential recurring sales aren't coming in
You’ll miss out on two years’ worth of relationship-building with all of them
You’ll need their help to continue your business when things change

Example: Museums during the pandemic

2. Set expectations

Onboard your students properly by sending them welcome or thank-you emails with their login details, what’s next, and tips on how to maximize the course or program
Onboard e-commerce customers by sending them a notification about their order details, payment method, and delivery date
Ensure fantastic customer experience and product satisfaction even before they start using the product
Prevent them from turning into “Karens” who ask for updates all the time or “Mariteses” who spread the news about their horrible experience with you
Dissatisfied customers hurt acquisition too, such as bad ratings and reviews, even if the product is good
Go above and beyond sales and serve them instead

Example: Freelancers who want to retain clients, ask for referrals, or upsell their skills but perform sloppily

If they have a good experience, they’d buy again without thinking twice because not only did they like the product, but they also loved their experience with you
Send them proper instructions on how to use your product, so they experience the benefits and will be able to say, “It’s working”

3. Communicate regularly

Treat it as a relationship between you the seller/the provider of the service and the customer
Tend to this relationship otherwise it will wither and die
It’s best to do it once a week. If that’s not possible, do it at least once a month
Be the top of mind that they’ve bought from you and they know who you are and who you’re about
Build the relationship by giving them updates about your business

4. Stay on your customers' radar using either free or paid channel

Justify getting their emails through incentivization (discounts or new content)
Stand out among spams and scams using SMS
VIP Communities using Facebook Groups to drop exclusive offers and content to existing customers

Key Takeaways

“Ang sumuporta sa’tin mga strangers. At ‘yung mga strangers na’to sila ‘yung mga customers natin na kahit hindi tayo kilala bumili, nag-support, nagtiwala. It’s just right na after they buy kailangan natin silang alagaan at ibigay natin ‘yung best natin to incentivize or reward them for supporting our business.” - Jungie Gumiran

“‘Yung halimaw na financial advisor sa office namin dati ang daming niyang clients kasi she does retention marketing. Ang ginagawa niya is nagpapadala siya ng tikoy kapag Chinese New Year at brithday card ‘pag birthday. Gan’un lang ka-simple. Kahit ‘yung mga kumuha na ng insurance before kumukuha ulit sa kanya because of that great experience.” - Airon dela Cruz

“Kung meron ka mang bibigyan ng oras and effort, I would say ‘yung mga customers mo na kasi ‘yun nagtiwala na sa’yo, nagbigay na sila ng pera sa’yo. They gave you their trust, so alagaan mo ‘yung trust na ‘yun para sila rin ‘yung magiging ambassadors mo in the future.” - Airon dela Cruz

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

We love to hear from you! For comments and suggestions, and if you want to be featured on the show email us at walakangbenta@gmail.com.

Budol Tips and Tricks: Turn "How po?" to "Paid!"

Airon Dela Cruz and Jungie Gumiran — Mon, 24 Oct 2022 05:00:00 +0800

Do you find it hard, to make people respond to whatever call to action it is that you have as you market your business?

Have you ever gone through the experience of having huge numbers of engagements, but at the end of the day, still, not even a single conversion happened?

More often than not, people have a hard time converting their audience to paying clients. But worry no more for Airon and Jungie are here to help save the day!

Sit back and relax as they share game-changing do’s and don’ts on upscaling your conversion skills and rate. After all, what we all want is to earn, grow, and not be less, and one way to effectively do that is to convert people to become a fan of your business!

What you’ll learn in this episode:

Why you should see conversion in a different way aside from having sales;
How much of a game-changer it is that you know and understand your market; and
Tips and the importance of improving your conversion skills in terms of scaling your business

Here’s an overview of Conversion Rate Optimization: Strategies and Best Practices

1. Have a clear call to action (CTA). It’s important that you provide clarity in terms of where you want them to go and what you want them to do.

a. Also, stick with one call to action. Numerous CTAs are one of the customers’ biggest turn-offs.

b. But before anything else, establish a relationship with your audience first. Doing so will make it easier for them to respond to your CTA later on.

c. Make sure that both the user experience and user interface are of good if not great quality. Learn how to handle objections in a nice way.

2. Follow up, with multiple touches.

a. Vary your follow-up methods. Repetitive methods will make people lose interest in your offer/s.

b. Add value. Provide more information as you send more follow-up messages.

c. Maximize automated methods. One thing you can try is email marketing.

d. Polish your acquisition process. Know your market in order to successfully provide value.

3. Create content that addresses objections. One of the biggest reasons why you fail to convert people is their objections.

a. A well-written copy goes a long way. Make sure it addresses their specific objections, and that it’s not written in a ‘squammy’ way.

b. Include psychological triggers of scarcity and urgency, but do not ever fake it; unless you want them to see you as a big liar, a joke.

c. Prove that you are the best by building your authority.

4. Use other people’s experiences and/or perspectives.

a. Include testimonials, especially those which are from known individuals.

b. Avoid using fake reviews. Nowadays, people easily sense when something’s scripted or just plain fake. Be genuine. Best reviews are those that address who the product is not for.

c. Working with influencers has a high chance to work, especially if your process isn’t just transactional.

Key Takeaways

“‘Iyong call to action mo is depende sa relationship mo with your customer… Kailangan mo i-establish ‘yong relationship muna before mo bitawan ‘yong call to action mo.

Para kapag nakapag-establish ka na ng relationship with that audience, ‘yong call to action mo, mas magiging madali for them to accept at mas mapataas ‘yong conversion rate mo.” – Jungie Gumiran

“Bakit kailangan iba-ibahin o i-vary? Kasi kung ‘yong follow-up mo, same lang, magmumukha kang desperado at makulit, saka parang wala ka ring nabu-build na relationship, saying lang ‘yong follow-up mo. And better, add value na rin, kasi that’s additional information that could get them to convert.” – Airon Dela Cruz & Jungie Gumiran

“Before you work on your conversion is ‘yong acquisition process mo; knowing kung sino ba ‘yong market mo, ano ‘yong mga gustong malaman ng market mo. Kasi how can you provide value if you don’t know your market? How can you address their objections if you don’t know their objections? Kasi usually, ‘yon ‘yong mga content na ginagamit natin to follow up, not just in purpose of following them up to do the actions that you want, but to ensure na ‘oy, nandito lang ako ha, baka makalimutan mo ako.’” – Jungie Gumiran

“Don’t use fake urgency and fake scarcity that will leave a bad impression with your potential clients or customers, and next time, hindi na sila maniniwala sa psychological triggers mo. Nakakababa ‘yon ng reputation at hindi na siya gagana next time.” – Airon Dela Cruz

“If you are spending money on ads or paying people to do/create/generate traffic for your website or your business, kahit napakalaki ng ginagastos mo d’yan, if hindi naman naco-convert, loss ‘yon on your budget kasi gumagastos ka sa wala.” – Jungie Gumiran

Connect with Airon dela Cruz:

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Website: https://www.walakangbenta.com

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

Tips to Get More Customers (And Attract your 'The One')

Airon Dela Cruz and Jungie Gumiran — Mon, 17 Oct 2022 05:00:00 +0800

Wouldn't it be nice to not rely on stores/apps in selling your products and services online? The whole Shopee issue would not bother you as an online seller.

Have you ever wondered why no matter how perfect a product and/or service is, simply putting it on the market is not enough to make a sale? What could be missing?

Also, do you know why big brands like Nike still market their products and services even when they're already household names? Is it really necessary to spend on marketing when you're one of the best-selling shoe brands in the world?

Join Airon and Jungie in their first episode post-podcast launch to learn about the most overlooked step in marketing: Acquisition.

What you’ll learn in this episode?

Why do you have to always start with why in everything you do
Reasons why it’s important to analyze the needs and wants of your target market
How listing down details about your ideal client/audience (and even future jowa) can help you find them

Valuable Client Acquisition Tips:

If you want to know the importance of acquisition in your business, here are four (4) tips you can use to level up your acquisition game.

Tip No. 1 - Connect with them on an emotional level first and then justify the sale with logic later. How? By sharing the relevance of your product/service and why they should buy them. The two easiest emotions used to achieve this is PAIN and FEAR.

USE THIS SKILL WITH CAUTION because knowing how to start with emotion allows you to ethically/unethically manipulate people around you into buying your product/service. Also, it will not work if you use emotion alone, that’s why it’s important to highlight features and benefits after.

Why is it important to know their deepest, darkest desires and pains? So you’d know which product/service feature to highlight that can help them overcome it.

Tip No. 2 - Identify your ideal audience/customer/client OR your client avatar. Why is it necessary to identify them? Once you’ve identified them, it’s easier to find them, and messaging will come easier, a.k.a. how you communicate with them.

Why can’t I just sell to everyone? Because in reality, you’re not everyone’s cup of tea. You only have a specific set of people to focus on and market to. Each target market has its own desires and speaks its own language as well.

How do you create your client avatar? By identifying who you created the product/service for and why you created it in the first place. The more specific, the better.

Tip No. 3 - Know your channels a.k.a. social media platforms. Because the best acquisition channel/platform for your business depends on your audience, your resources, and your overall strategy.

If one channel doesn’t work for you, or if it’s not producing results, then it won’t be too impactful to focus solely on that channel, so you should diversify. Also, you’re not at the mercy of only one online selling platform.

When should you diversify? Whenever your capacity allows it. If it will require you to give up what you love, don’t. If you’re in only one channel and you got what you need, that’s enough. Make sure you maximize its powers and you don’t have too much that you can’t handle them anymore.

Tip No. 4 - Identify the words they use or how they communicate with each other. Use the words that your ideal market uses to describe their problems or dreams. It’s easier if you’re also part of the target market, but how do you do it if you’re not part of the target market? By doing research and creating an avatar based on their demographics (age group, gender, life stages, niche-specific).

They have certain words they use and they communicate a certain way. And if you can communicate like them, it’s easier to penetrate their market because they will treat you as part of their tribe and connect with you emotionally. When the message is more powerful, the acquisition, consideration, and conversion will be much easier because there are emotional connections and familiarity.

These tips will help you not only get more eyeballs on your product/service but also help you find your target market and communicate better with them. If you have tips to share on how to have a good acquisition strategy, please share them on your social media and tag us, so our audience can learn more ways to acquire leads better.

Key Takeaways

May mga business kasi na feeling nila kahit wala silang gawing marketing effort to acquire new customer, people will come, or ‘yung customers nila will come naturally d’un sa business nila. That strategy kasi won’t guarantee ‘yung increase or even maintain profits over time, kasi nga walang bagong customer. - Jungie Gumiran

Even big businesses, mga tipong Nike, Under Armour, Juju, they still spend money on acquisition. That’s a lesson for all of us na hindi por que kilala ka na, or sobrang ganda ng brand mo is magiging complacent ka na.” - Airon dela Cruz

Alam mo maraming brand or product dito sa Pilipinas nagbebenta sila sa Lazada or Shoppee. Gawa sila ng store and they expect customers to come. And then, magtataka sila, “Bakit wala akong benta?” Eh, wala ka namang ine-exert na effort.” - Jungie Gumiran

“People don’t buy for logical reasons. They buy for emotional reasons.” - Zig Ziglar

Resources/People Mentioned:

Zig Ziglar

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

Email: hello@walakangbenta.com
Website: https://walakangbenta.com/
Facebook Page: https://www.facebook.com/walakangbenta
Instagram: https://www.instagram.com/walakangbenta

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

Strategies on Digital Selling: Gameshow Edition!

Airon Dela Cruz and Jungie Gumiran — Thu, 01 Sep 2022 05:20:00 +0800

Do you find learning about sales and marketing boring?

Are you looking to transform your business and achieve higher sales, but don’t know what to focus on first?

Are you using the right strategy to get people excited about your marketing efforts?

Join the game masters of today’s marketing world, Airon and Jungie in the first ever airing of ‘WKB Game Show ( the Best and ONLY digital selling party game you'll ever play in your entire business career).

This game mechanic is similar to a fish bowl game, where they pick a folded piece of paper with a product written on it, and Airon or Jungie share their thoughts on how to sell and market that handpicked product successfully. These are random categories as you can imagine, including decaffeinated coffee, a 2023 planner, cosplay costumes, etc.

Listen in as they share the failproof ‘WKB 5-Step Formula’ of selling to help you develop creative ways to sell more of your services towards your next benta.

Here's an overview of the failproof, ‘WKB 5-Step Formula’ of selling.

1. Identify your market. The more niched the better for that more targeted approach in marketing. Why? Because the more specific your market is, the clearer their pain points will be. And if you ever wondered how you would sell your products and services to someone who doesn't like buying it? Simple, you just don’t. There’s a market for it; you only need to find it.

2. Choosing your marketing platform. Social media platforms have different rules and different purposes. In this step, they shared strategies on how to find platform-market fit.

3. Marketing Messaging Fit. Describe to the audience the benefits that they will receive if they buy from you.

4. Timeline. Establishing a timeline for implementing your strategy.

5. Interpret your data. Not only do you want to know whether your plan worked out or not, but you also need an analysis on what to do for your next campaign.

This episode is for you if you’re a business owner or anyone who plans on selling. Listen to their advice and tips if you want to make your business stand out among your competitors.

What you’ll learn in this episode?

The importance of marketing strategies for businesses today
Tips on how to nail your product positioning
Ways to make your business stand out among competitors
The types of social media content and messaging you should be posting as part of business strategy

Key Takeaways

“Kasama sa paggawa ng strategy yun timeline, kasi hindi naman pwedeng puro strategy lang kailangan may implementation din.” - Jungie Gumiran

“Important kasi na ini-interpret natin yung data kasi whether maging successful yung strategy na ginagawa mo to increase the sales of your product or hindi, ang mahalaga meron kang data na magagamit para in your next launch or your next campaign maleleverage mo yung data na to para mas maging successful pa yun next campaign na gagawin mo.” - Jungie Gumiran

“There’s a balance between acquisition and retention ng previous customers namin.” - Jungie Gumiran

“When we are trying to come up with strategies nina-narrow down natin yun market.” - Airon Dela Cruz

“Hope you guys learned and nakita niyo rin how we think about strategies. We’re not the experts sa lahat ng markets, ‘di ba? Pero nakita niyo, at least, paano namin iniisip ‘yung sa market, sino ba ‘yung best na bentahan nito, ano ba ‘yung messaging na okay. And if ‘yung mga products niyo ‘yung mga na-feature dito, eh di s’werte kasi may idea na kayo. But even so, kahit iba ‘yung product niyo, may idea na kayo how to ... “ - Airon Dela Cruz

“It would be a challenge for you na kumita or makabenta dyan sa product ninyo, it’s a challenge pero kayang kaya niyo siyang, kayang kaya niyo pa ring makabenta or mamarket yung product at a profitable rate if only makapag-come up kayo with a good strategy, you know your market ninyo, alam niyo yung platform na gagamitin ninyo to promote the product and syempre the timeline of the campaigns ninyo.” - Jungie Gumiran

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

https://walakangbenta.com/

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

Lessons on Quitting Corpo, Freelancing and Retention Marketing feat Airon Dela Cruz

Airon Dela Cruz and Jungie Gumiran — Thu, 01 Sep 2022 05:15:00 +0800

Let's imagine this. There's a pandemic, and you're up for a managerial promotion.

An opportunity at the best time amidst worldwide uncertainty.

Given the circumstances, will you resign? Will you let the opportunity slip away?

Why would someone who’s up for an executive promotion, honed and groomed to take over, entitled for executive corporate benefits leave stability over an unpredictable world called freelancing.

Most probably it would be Airon. Parang sayang! it’s his turn to be called ‘ADC’- Airon dela Cruz na sana.

Alam mo yung sa corporate pag ‘executive level’ they are entitled to be addressed via initials.

Even though the freelancing journey wasn’t easy and results weren’t guaranteed, why would Airon stand by this decision to quit corpo? Ang big question, ano ang nagbigay ng lakas ng loob kay Airon to pursue freelance?!

In this episode, Airon dela Cruz shares the long journey that led him to quit corporate and pursue freelancing instead. For someone who writes for a living, he never has to worry about earning money after going on vacations anymore because he can now do both at the same time.

Listen to this episode to know more about Airon’s side of the WKB journey.

What You’ll Learn in this Episode

The reasons why Airon chose freelancing over a sure-fire top executive managerial promotion
Doubling down in the importance of retention marketing like email marketing and how it helps maintain sustainable sources of growth for your business
Tips to boost your customer retention rate

Key Takeaways

“Magandang feeling ‘yan, ah. Kasi ang ibig sabihin niyan, kapag nandyan ka na sa stage na n’yan, hindi ka required na mag-trabaho. You are doing work because you want to work. ‘Yun ‘yung dream din na sana sa ating lahat, pati mga nakikinig dito, dumating tayo sa point na you are working because you want to work, not because you have to work kasi hindi ka kakain, o marami ka’ng babayaran.” - Airon dela Cruz

“Kasi nag-freelance ka nga. Kunwari, ginaya mo kami. Nagkaroon ka ng free time, tapos hindi mo naman ginagawa ‘yung bagay na gusto mo talagang gawin kung bakit ka nag-freelance, eh ‘di sayang. Balik ka na sa employment sana. Pursue mo na ‘yung passion mo, ‘di ba? And’un na ‘yung free time mo, eh.” - Airon dela Cruz

“Having time freedom talaga, it’s not about you doing Netflix or traveling any time lang; it’s about doing ‘yung mga passion, hobby na hindi mo nagagawa kapag ikaw ay nakatutok sa pagtatrabaho. So, freedom to spend it with your family, spend it with your friends, or sa sarili mo.” - Jungie Gumiran

“Magandang sample d’yan ‘yung mga magulang, parents na – kasi lumalaki ‘yung anak nila, and they have to work so hindi nila nasusubaybayan ‘yung – kasi may mga parents na gusto talaga nila involved sila sa growth ng anak nila. Gusto sila ‘yung nagtuturo, sila ‘yung involved sa development n’ung anak nila.” - Airon dela Cruz

“If ‘yung business mo is gusto mo’ng ipamana sa anak mo – basta gusto mo siyang magtagal, in short, gusto mo ipamana, mag-invest ka sa retention marketing. Pero if you’re just in that business for a quick buck. In less than a year, gusto mo nang magsara ‘yung business mo – although, I don’t know ba’t mo gusto ng gan’un, huwag kang mag-retention marketing.” - Airon dela Cruz

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

https://walakangbenta.com/

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

Nagdeliver ng Carpet Noon, May 8-Figure Ecommerce Business na Ngayon

Airon Dela Cruz and Jungie Gumiran — Thu, 01 Sep 2022 05:10:00 +0800

Imagine this. A Brand licensing company just hired you as a marketing specialist.

At dahil ikaw nga yung new hire you are tasked, kasi you “volunteered” na i-deliver yung carpet na gagamitin nyo sa event.

You, all sweaty at ngarag kakabuhat nung carpet from parking up to the trade hall ng Megamall.

In between ngarag-ness may bilga kang narinig na, ‘Uy! Jungie! anong ginagawa mo dito?!’ out of nowhere.

Yung marketing manager na pala nung mall! (who happened to be a college classmate, btw!) What are the odds. Kapag sinuswerte ka nga naman.

Wala ka namang ‘no-choice’ but exchange pleasantries diba? Kasi na caught-off guard ka na. Makakatago ka pa ba?

Feeling ashamed to the point ‘na-gusto-mo-lumubog-or-isuklob-kaya-yung-carpet-sa-sarili-mo’ moment.

Kaya ang ginawa mo na lang with the remaining ounce of shame left in you, you answered with a poker straight face ‘Nagdedeliver ng carpet! Periodt.’

A one-of-a-kind experience indeed.

An experience that is so notable that months later led this new hire na (itago natin sa pangalang Jungie), to tender his resignation and seek greener pasture to another corporate job, having the same typical buwanang sweldo every kinsenas and katapusan.

But just after three months nagka-tanggalan naman, like literally telling you ‘I love you…I hate you..and goodbye’ all-in one go. Ending wala na naman trabaho.

Freelancing career was Jungie’s saving grace, doing freelance on the side while being employed.

Yet the fear of losing his client kept him on his toes, anxious of the TV na nabili nya ng installment, like you or other freelancers out there with a similar predicament.

Fastforward, years later led to an 8-figure eCommerce business, coaching career, and multiple streams of opportunities and income.

Of course, it's not all easy money. There's a high risk involved in this kind of business venture, but if you're willing to take that risk, the rewards can be great.

In this episode, Jungie Gumiran talks about how to start an eCommerce business. What you need to know about operation, marketing, branding, selling platforms, asset preparation, and the most important mindsets to consider when starting any business.

Let’s listen to Jungie’s journey as he starts his goofy story with ‘na dating nagdedeliver ng carpet sa corporate events…ngayon po ako na ang nilalatagan ng carpet.’

What You’ll Learn in this Episode

Know how to start an eCommerce business, selling physical or digital products online.
Learn the basics of how to operate the business then market and sell your products.maintain sustainable sources of growth for your business
Listen to Jungie's most important thing you need to consider first before starting an eCommerce business.

Key Takeaways

“Siguro may nakikinig sa 'tin dito na, your parents might be aging, kasi lahat naman tayo tumatanda and yung parents mo maaari na...patanda na. However ikaw, financially hindi ka parin stable, kumbaga marami ka pa rin kailangan sa buhay, kumbaga kahit gusto mo sila...bigyan ng mga...comforts in life...gusto mo na bigyan sila ng sasakyan...or sariling bahay, hindi mo rin magawa kasi ikaw mismo...may financial challenges ka rin so...hopefully tayong lahat eh magkaroon din ng similar or maybe more...success para...maibigay din natin yung mga...gusto nating ibigay sa...mga taong mahalaga sa 'tin” - Airon Dela Cruz

“Pinakamalaking challenge talaga as business owners is the exhaustion, yung masyadong...masyadong nanggigigil doing everything dahil feeling nila "makakatipid ako 'pag ako lahat 'cause I don't have to pay for people na i-hire ko", the truth is kapag ikaw ang gumagawa ng lahat, nalilimit kasi yung capacity mo to scale..at masakit 'yon sa profit...aside from you, focus ka lang sa business, sa expansion, sa scaling...you have other people doing the task na paulit ulit lang naman” - Jungie Gumiran

“I think hindi...hindi mo natanong yung pinaka-importante...na before you do all this...parang baka kasi...baka kasi after this podcast, mag-source ka na agad ng supplier, ayusin mo na yung asset mo, gumawa ka na ng operation team...without fully...parang getting ano ba yung mindset na dapat meron ako before ako mag-start ng eCommerce business...kasi andali...andaling magsabing...oo dapat okay yung mindset mo...yung 7-figure, 8-figure, kaya mo yang gawin eh” - Jungie Gumiran

“Yung ginastos mo lahat ng ipon nyo sa bangko...magulat na lang yung asawa mo...na wala ka na palang pera, kasi 'pag mag-fail itong business mo na 'to dapat buo ka pa rin...kasi maraming nagfaifail yung business and then after noon wala na, napapariwa na yung buhay kasi nga nilagay na nila lahat doon eh...at saka bukod dyan kapag 'di ka financially prepared to...to enter a business kumbaga hindi mo siya kayang i-finance talaga na ginagalaw mo pa yung...savings mo nandoon yung desperation eh” - Jungie Gumiran

“Ito lagi nating sinasabi, choose to serve...diba dapat...dapat know your why...pero syempre kasi kung wala kang profit you cannot operate and sustain the business. And ayun din naman yung reason kung bakit ka...nag-business 'di ba? because you wanted to...to kahit papaano ma...mabuhay or mabuhay...ma...ma-support yung lifestyle na gusto mo, for your family, para sa sarili mo, for your parents or whoever man...yung gusto mo i-support, kung bakit mo ito ginagawa” - Jungie Gumiran

“And ito yung pinaka-importante sa lahat na nakakalimutan...or hindi nagagawa ng majority of the entrepreneurs na kilala natin kasi very focused sila on selling, marketing the product, nagkaka-eyebags kasi kailangan work, work, work 'di ba...nakakalimutan mag-enjoy...na...na guys this is...this is a...fun...journey, yung pagiging eCommerce seller...iba yung satisfaction kasi na "ay okay na 'to and I wanted to create another product ulit" - Jungie Gumiran

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

https://walakangbenta.com/

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

Bakit Wala Kang Benta?

Airon Dela Cruz and Jungie Gumiran — Thu, 01 Sep 2022 05:00:00 +0800

What do you do when your business has no sales? Did you miss another sales quota?

Spoiler alert: there isn't a secret recipe that will increase your sales through the roof overnight.

Entrepreneurs were not born good at sales, especially for Filipinos.

But as with any other industry, effective sales techniques with real results can all be learned through practice. For which, it all takes time.

In this episode, Airon Dela Cruz and Jungie Gumiran, tries to answer the questions, “Bakit parang ang hirap magbenta especially for Pinoys?”, or “How can we sell without feeling icky?” and “How can we sell without really selling?.”

Airon dela Cruz is an agency owner and marketer that helps e-commerce businesses sell more. Whereas, Jungie Gumiran is a coach, an 8-figure e-commerce store owner and Facebook Ads Specialist that is on a mission to help entrepreneurs build their 8-figures e-commerce empire.

If you’re a Filipino entrepreneur, marketer, freelancer, or anyone who wants to sell something, we’ll try to help you with tips, insights, do’s and don’ts on how to sell online. You’ve come to the right place!

What You’ll Learn in this Episode

Challenges that Filipino entrepreneur face when it comes to selling and the reason behind why hanggang ngayon struggle magbenta/magkabenta
The Filipino business culture and societal reasons behind why Filipinos cannot shake off ‘feeling kadiri’ marketing or selling to other people
Why marketing matter’s most in your business success and why is it important to adapt to today’s technology for you to make more sales and more business

Key Takeaways

“The thing kasi, if hindi mo kilala kung sino ba talaga yung sine-serve ng businesses mo, hindi mo kasi maintindihan yung ano ba yung deepest desires nila.” - Jungie Gumiran

“With the goal in mind na dapat makabenta ako or makaclose ako, nakakalimutan ko yung magbuild ng rapport, magbuild ng relationship, yung tipong proposal agad.” -Jungie Gumiran

“Dapat fit yung kailangan ni market mo or client mo doon sa whatever you are selling.” -Jungie Gumiran

“Pag pumasok ka sa business, you have to give it 100%, all-out, hindi pwedeng half-hearted ka, kasi kapag half-hearted ka tapos business owner ka, 6 months, 9 months, 1 year, magsasara na yung business mo. Kasi limited lang yung alam mo at ayaw mong matuto ng tuloy-tuloy.” - Jungie Gumiran

“Worth it siya, kasi may bigger purpose siya. This is not about me lang, it’s about the people we are serving, and yung employees na nasu-support namin yung lifestyle ng buhay because of the business that we are building and syempre the impact na ginagawa niya sa mga tao. And I think that’s one satisfaction as a business owner.” - Jungie Gumiran

Connect with Airon dela Cruz

Facebook:https://www.facebook.com/aironfaustine
Website:https://learnkeme.com/
Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran

Facebook: https://www.facebook.com/jungie.gumiran
Website:https://www.adslevelup.com/
Youtube: https://www.youtube.com/c/JungieGumiran
Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

https://walakangbenta.com/

****We love to hear from you! For comments, suggestions, and if you want to be featured on the show email us at hello@walakangbenta.com****

Trailer: 'Wala Kang Benta' - The Podcast

Jungie Gumiran and Airon Dela Cruz — Wed, 24 Aug 2022 06:45:00 +0800

Walang benta?

If you are a business owner, service provider or anything in between, join Jungie Gumiran and Airon dela Cruz as they explore the tools, tips and tricks, do’s and don’ts how to sell stuff online.

This is the ‘Walang Kang Benta’ - The Podcast

For comments and suggestions and if you want to be a guest on the show email us at walakangbenta@gmail.com