The first thing to keep in mind when managing change is to not react immediately. Instead of allowing that emotional gut reaction to influence your response, take some time to really think through what you want to say. The next thing to consider is running the numbers and seeing what actually is the bare minimum that needs to be done. With these numbers in mind, re-evaluate your strategy. When there is a major shift in your business, especially if the overall direction or concept changes, you will need to change your strategy accordingly. Lastly, re-engage both proactively and transparently, making sure to include all team members in the discussions so that everyone is on the same page about the business.

Pivoting with change may not always come naturally, but it is a key skill for being a successful business owner. No matter how hard you try to plan everything, there will always be things outside of your control and things that happen unexpectedly. By knowing how to react when change occurs, you can find ways to use it to your advantage rather than seeing it in a negative light.

Quotes

• “We can create a plan, and we can work towards executing that plan, but there's always going to be things that come up unexpectedly.” (0:36-0:45 | Kiley)
• “There's always change, there's always pivot, there's always something. Sometimes we see it coming, sometimes we don’t.” (15:29-15:36 | Kiley) 
• “Resist your immediate response. So often when we get news that is not ideal, we fire back in a hasty text, or slack, or email or whatever it is. And that's 99.9% of the time, not what you really wanted to say, or not how you really felt or wasn't well articulated. So resist that immediate response.” (16:25-16:55 | Kiley)
• “Depending on whatever changes are coming your way, sometimes your game plan has to shift.” (17:39-17:45 | Kiley)
• “When you have the people in your life that you can be open and honest and vulnerable and transparent with, you can really get a lot farther, faster.” (19:14-19:24 | Kiley)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

It can be a real challenge for entrepreneurs to build free time into their schedules. This is especially true in the beginning when they tend to be wearing many hats and when they may not have all their systems in place yet. Studies have shown that while doing everything by yourself can lead to burnout, having too large of a team to manage can also cause difficulties. Jenny explains that there is a sort of ‘Goldilocks’ team size that will differ based on the preferences of the business owner and the type of business they are running. By designing scalability and recurring revenue streams into your business model and delegating tasks outside of your zone of genius to others, you will find that you have more free time available.

Time is an incredibly important and precious resource. When you can gift yourself back free time to spend with yourself or your loved ones, you will be happier in your business and less likely to burn out. 

Quotes

• “In terms of free time, I also want to help save business owners time of having to document really useful ways to work to set everybody's time free, not just the owner, but everybody who's a part of it, and do it in a way that's heart based.” (2:41-2:55 | Jenny)
• “The goal is for every area of the business, really look at the stuff that you love and want to do and are great at doing. And then sometimes you have to take that big leap and invest more than you think or more than you're ready to offload it to somebody who knows what they're doing more than you.” (18:01-18:15 | Jenny) 
• “We all have room to be so much more intentional about calendar design.” (19:37-19:41 | Jenny) 
• “I really do encourage you to have at least one other person working in the business.” (25:30-25:33 | Jenny)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Jenny Blake

Website: Itsfreetime.com

Website: pivotmethod.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Entrepreneurs often end up burned out quickly because they think they need to be working intensively for 8 hours a day or more. In a corporate environment, much of the day is spent on non-work activities, socializing, or sitting in meetings. Most people aren’t going hard at their work and being super focused for more than 3 or 4 hours in a row. If you try to keep up the pace of working intensively for so many hours, you will deplete your body of valuable resources and risk burn out. By incorporating rest into your day, you will be able to be more productive while also being less stressed. 

Rest comes in many forms, but the main categories are stress relief and work recovery. Stress relief activities tend to be more active and are meant for getting the tension out of your body, whereas work recovery activities are meant for protecting your resources. Incorporating quick wins like leveraging sensory cues, detaching from work related thoughts, and not waiting until every task is done for stress relief, can be a large help in building opportunities for rest into your day.

Quotes

• “Your brain and your body have a finite capacity for productivity. You can only focus and be productive for so many hours in a day.” (1:53-2:03 | Nina)
• “Research still shows that even if you're highly engaged, invigorated, challenged, excited about your work, it contributes to strain. It wears you down and depletes your bodily resources.” (2:11-2:23 | Nina)
• “When you are resting and when you are not focused on work specifically, your mind can wander, form new ideas, attach existing ideas. Your mind is focused on future planning and ideation, and that's sometimes where we get our best ideas.” (2:49-3:08 | Nina)
• “If you take a look at sensory information, what you see, smell, taste, hear, and even feel, the clothes on your body that you associate with work verses that you associate with personal time, you can create differentiations between those. So either get the work cues away from yourself, so that you can really detach, or create contrasting cues in your personal time.” (16:07-16:32 | Nina)
• “The goal is to get to a place where rather than feeling like you need to survive periods of your life and your business, you can enjoy them. Your life is not on the other side of some accomplishment or of some milestone in your business, your life is happening now. So long term, our goal is to get to a place where we are consistently enjoying the journey.” (19:31-19:55 | Nina) 

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Nina Nesdoly

Instagram: instagram.com/workplaceclarity

TikTok: tiktok.com/@workplaceclarity

LinkedIn: “Research still shows that even if you're highly engaged, invigorated, challenged, and excited about your work, it contributes to strain. It wears you down and depletes your bodily resources,” explains Nina Nesdoly, founder of Workplace Clarity. As a work stress and burnout prevention speaker and researcher, Nina’s mission is to spread the word on the benefits of rest for increasing productivity.

Entrepreneurs often end up burned out quickly because they think they need to be working intensively for 8 hours a day or more. In a corporate environment, much of the day is spent on non-work activities, socializing, or sitting in meetings. Most people aren’t going hard at their work and being super focused for more than 3 or 4 hours in a row. If you try to keep up the pace of working intensively for so many hours, you will deplete your body of valuable resources and risk burn out. By incorporating rest into your day, you will be able to be more productive while also being less stressed. 

Rest comes in many forms, but the main categories are stress relief and work recovery. Stress relief activities tend to be more active and are meant for getting the tension out of your body, whereas work recovery activities are meant for protecting your resources. Incorporating quick wins like leveraging sensory cues, detaching from work related thoughts, and not waiting until every task is done for stress relief, can be a large help in building opportunities for rest into your day.

Quotes

• “Your brain and your body have a finite capacity for productivity. You can only focus and be productive for so many hours in a day.” (1:53-2:03 | Nina)
• “Research still shows that even if you're highly engaged, invigorated, challenged, excited about your work, it contributes to strain. It wears you down and depletes your bodily resources.” (2:11-2:23 | Nina)
• “When you are resting and when you are not focused on work specifically, your mind can wander, form new ideas, attach existing ideas. Your mind is focused on future planning and ideation, and that's sometimes where we get our best ideas.” (2:49-3:08 | Nina)
• “If you take a look at sensory information, what you see, smell, taste, hear, and even feel, the clothes on your body that you associate with work verses that you associate with personal time, you can create differentiations between those. So either get the work cues away from yourself, so that you can really detach, or create contrasting cues in your personal time.” (16:07-16:32 | Nina)
• “The goal is to get to a place where rather than feeling like you need to survive periods of your life and your business, you can enjoy them. Your life is not on the other side of some accomplishment or of some milestone in your business, your life is happening now. So long term, our goal is to get to a place where we are consistently enjoying the journey.” (19:31-19:55 | Nina) 

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Nina Nesdoly

Instagram: instagram.com/workplaceclarity

TikTok: tiktok.com/@workplaceclarity

LinkedIn: https://www.linkedin.com/in/nina-nesdoly/

Website: www.workplaceclarity.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Lead generation activities and events are a great way to expand your business and foster local community at the same time. Women small business owners tend to really excel when it comes to supporting one another. By hosting or even just attending events, you can expand your network with other like minded business owners. As entrepreneurs, it is important to remember that it is always okay to ask for help. You do not have to do everything by yourself. Build a community that you can lean on because we can all achieve so much more by working together. 

When you build a strong community, everyone benefits. No matter what stage of business you are in, there is always more to learn and someone who will have more knowledge than you. By expanding your network, you can learn from one another and grow your businesses to larger heights. 

Quotes

• “We really set out to build a community, and that's really how it's coming together.” (16:26-16:33 | Stephanie)
• “Some of it is just increasing our network, learning about more people that are doing this and trying to help figure out how we can do it together.” (21:19-21:31 | Stephanie)
• “If you're going to add something to your business that's related, but not, you’ve got to ask for help.” (24:45-24:50 | Stephanie)
• “We stand taller together.” (32:31-32:32 | Stephanie)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Stephanie Melnick:

Social Media Handles:

Melnick & Melnick, S.C. 

She Stands Tall, LLC

Website URLS:

https://melnickmelnick.com/ 

https://shestandstallmke.com/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

The first step to writing a book is knowing who your reader is. By knowing exactly who you are writing for, what they need, and what they perceive is standing in their way, you can write a book that speaks directly to their experience. When people feel seen on the first page of a book, they are likely to continue reading. The next step is to get very clear on your core message. This should be a fundamental truth that can create change in the reader even if that message is the only thing they read. Once you have written a book with a specific reader in mind and a clear core message, the most important thing to do is just to not give up! Stay persistent and put the time and work into your publishing plan and marketing strategies for selling your book.

If you have been wanting to write a book that will help other people, you need to first decide who exactly you want to write for. What change are you hoping for the reader to make? How do you want them to feel when they read your book? These are all things to consider before getting to the publishing or marketing steps. 

Quotes

• “If you're writing a book that's designed to help someone, you have to know who that someone is.” (8:33-8:37 | AJ)
• “If they can see themselves on the first page where you are honoring their experience and they feel like you get them, they're going to keep turning the page.” (10:38-10:48 | AJ)
• “Knowing your reader is such a huge part of not just writing and editing the book, but how you position it in the marketplace.” (11:50-11:56 | AJ)
• “A book is not about something, it’s for someone.” (12:30-12:33 | AJ) 
• “Most authors give up too soon. They give up before they finish their book, they give up on their publishing plan, because it takes too long. And then if they do manage to get their book to market, they give up on selling it.” (28:42-28:56 | AJ)
• “There's very few things on earth that are more transformational than a book.” (35:18-35:23 | AJ)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with AJ Harper

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Website: https://ajharper.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com ,...]]>“Most authors give up too soon. They give up before they finish their book, they give up on their publishing plan, because it takes too long. And then if they do manage to get their book to market, they give up on selling it,” shares AJ Harper, editor and publishing strategist, head writing coach for Heroic Public Speaking, writing partner to business author Mike Michalowicz, and author of Write a Must-Read: Craft a Book That Changes Lives--Including Your Own. Today, AJ calls on her years of experience working with bestselling authors to talk about how to write a must-read book. 

The first step to writing a book is knowing who your reader is. By knowing exactly who you are writing for, what they need, and what they perceive is standing in their way, you can write a book that speaks directly to their experience. When people feel seen on the first page of a book, they are likely to continue reading. The next step is to get very clear on your core message. This should be a fundamental truth that can create change in the reader even if that message is the only thing they read. Once you have written a book with a specific reader in mind and a clear core message, the most important thing to do is just to not give up! Stay persistent and put the time and work into your publishing plan and marketing strategies for selling your book.

If you have been wanting to write a book that will help other people, you need to first decide who exactly you want to write for. What change are you hoping for the reader to make? How do you want them to feel when they read your book? These are all things to consider before getting to the publishing or marketing steps. 

Quotes

• “If you're writing a book that's designed to help someone, you have to know who that someone is.” (8:33-8:37 | AJ)
• “If they can see themselves on the first page where you are honoring their experience and they feel like you get them, they're going to keep turning the page.” (10:38-10:48 | AJ)
• “Knowing your reader is such a huge part of not just writing and editing the book, but how you position it in the marketplace.” (11:50-11:56 | AJ)
• “A book is not about something, it’s for someone.” (12:30-12:33 | AJ) 
• “Most authors give up too soon. They give up before they finish their book, they give up on their publishing plan, because it takes too long. And then if they do manage to get their book to market, they give up on selling it.” (28:42-28:56 | AJ)
• “There's very few things on earth that are more transformational than a book.” (35:18-35:23 | AJ)

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with AJ Harper

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Website: https://ajharper.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

What you wear is just as important as what you do, especially as an entrepreneur where you are your brand. Every piece of clothing in your wardrobe should make you feel good about yourself. Making an effort to style yourself each day is a way of honoring your body. To get started, decide what your signature look is going to be. Maybe you always wear red or you have a really fun hair color, but make sure you pick something and stay consistent. Investing a few staple pieces that reflect that signature look will help people recognize your brand. 

If your clothes do not make you feel confident, they are not the clothes for you. Rid yourself of anything in your wardrobe that is no longer serving you and replace it with clothing that makes you feel good about yourself. When you put effort into your appearance, you will feel more confident and that will be reflected in how you show up in the world.

Quotes

• “The human brain makes all kinds of assumptions within seven seconds of seeing someone. And within those seven seconds, 60% of those assessments of if we liked that person, trust that person, want to do business with that person comes from what that person is wearing.” (5:26-5:38 | Morgan)
• “We've been taught that what we do is more important, but who we are, and how we honor ourselves, and how we dress is just as important.” (6:26-6:33 | Morgan)
• “It's about making the effort to show up on brand and feel good.” (15:39-15:43 | Morgan)
• “You can't afford to walk into your closet each morning and not feel good about yourself.” (20:30-20:34 | Morgan) 
• “I just want every woman to know she's worthy of being seen.” (31:44-31:47 | Morgan) 

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Morgan Wider:

LinkedIn: https://www.linkedin.com/in/morganwider/

Website: https://morganwider.com/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Morgan Wider:

LinkedIn: https://www.linkedin.com/in/morganwider/

Website: https://morganwider.com/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Mergers and acquisitions have a bad reputation, in part because statistics show that 70-90% of deals fail. However, it is important to still see a merger or acquisition as a viable growth strategy. This type of deal is not just about finances, but is really more similar to a marriage in that you really need to be very intentional about who you choose as a partner. It also helps to remember that when considering the valuation of your business, your people contribute value as well. From the very start, you should consider your communication strategy for how you will get your people on board with and even excited for the coming changes, otherwise you risk losing talent due to miscommunication. 

People are typically wary of change and aversive to uncertainty. This is why even just the words ‘mergers and acquisitions’ often cause people to stress and worry for the future. When you are upfront and clear about your vision for the business and communicate the plan with your employees, they are more likely to rally around you and buy into your vision. 

Quotes

• “Consider a merger or an acquisition as a viable growth strategy play.” (2:26-2:31 | Jennifer)
• “The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile.” (5:05-5:15 | Jennifer)
• “If you're thinking just financials and you haven't thought about, ‘how am I going to explain this in a way that gets people really rallied around it and excited’, you're going to lose some talent.” (7:31-7:41 | Jennifer)
• “People ultimately embrace change and they understand that things have changed, but what they don't like is prolonged uncertainty.” (8:22-8:29 | Jennifer)
• “Start thinking about what that communications piece is when you're thinking about the deal. Don't wait until you’ve made the announcement.” (29:23-29:28 | Jennifer) 
• “Being crystal clear on your value is what helps you to embrace uncertainty.” (38:19-38:24 | Jennifer)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Jennifer Fondrevay:

LinkedIn: http://linkedin.com/in/jennifer-fondrevay

Website: www.Jenniferjfondrevay.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com ,“The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile,” explains Jennifer Fondrevay, founder and Chief Humanity Officer of Day1 Ready™, a consultancy that advises business owners, leaders, and executives on how to prepare for mergers and acquisitions. Jennifer has survived three major multibillion dollar acquisitions and is the author of Now What? A Survivor's Guide for Thriving through Mergers and Acquisitions. Today, she shares her tips for changing the narrative on mergers and acquisitions.

Mergers and acquisitions have a bad reputation, in part because statistics show that 70-90% of deals fail. However, it is important to still see a merger or acquisition as a viable growth strategy. This type of deal is not just about finances, but is really more similar to a marriage in that you really need to be very intentional about who you choose as a partner. It also helps to remember that when considering the valuation of your business, your people contribute value as well. From the very start, you should consider your communication strategy for how you will get your people on board with and even excited for the coming changes, otherwise you risk losing talent due to miscommunication. 

People are typically wary of change and aversive to uncertainty. This is why even just the words ‘mergers and acquisitions’ often cause people to stress and worry for the future. When you are upfront and clear about your vision for the business and communicate the plan with your employees, they are more likely to rally around you and buy into your vision. 

Quotes

• “Consider a merger or an acquisition as a viable growth strategy play.” (2:26-2:31 | Jennifer)
• “The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile.” (5:05-5:15 | Jennifer)
• “If you're thinking just financials and you haven't thought about, ‘how am I going to explain this in a way that gets people really rallied around it and excited’, you're going to lose some talent.” (7:31-7:41 | Jennifer)
• “People ultimately embrace change and they understand that things have changed, but what they don't like is prolonged uncertainty.” (8:22-8:29 | Jennifer)
• “Start thinking about what that communications piece is when you're thinking about the deal. Don't wait until you’ve made the announcement.” (29:23-29:28 | Jennifer) 
• “Being crystal clear on your value is what helps you to embrace uncertainty.” (38:19-38:24 | Jennifer)

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Jennifer Fondrevay:

LinkedIn: http://linkedin.com/in/jennifer-fondrevay

Website: www.Jenniferjfondrevay.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

When surveying several hundred female small business owners, the data began to show three distinct segments. These segments are the believers, support seekers, and parody perceivers. Depending on which segment they fall into, some women business owners may not actually fall into the same target audience due to mindset differences. The data showed that age and income were not really a factor and that it truly all came down to mindset. The majority of women defined success as owning their own time or schedule and reported that it is very important to them to support other women in their industries. 

The data from this new research study is compelling and shows the differences in how women and men approach business ownership. Women start businesses because they want flexibility, autonomy, and ownership. It’s not that they don’t care about profit, but it typically is not their number one priority. 

Quotes

• “You really need to understand the mindset and the psychological composition of your audience, because it's those things that are really going to matter.” (9:15-9:23 | Kiley)
• “This is all about flexibility, autonomy, and ownership. That's why women are starting their own businesses.” (10:36-10:43 | Kiley)
• “70% of respondents believe that there are inherent differences between the way men and women run businesses.” (13:07-13:15 | Kiley)
• “Small business specifically needs to be personal.” (15:15-15:19 | Kiley)
• “The number one way that women defined success for themselves was owning their own time or schedule.” (17:58-18:03 | Kiley)
• “80% of the women owners that we surveyed said it's extremely important or very important to hire and develop other women in their industry.” (19:54-20:03 | Kiley)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Workshops: https://rayneix.com/workshops/

Instagram: https://www.instagram.com/rayneix/

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

A service-based business model is one of the most profitable businesses because there is a lot less upfront cost to get started. This model is very accessible to begin with, but owners still need to be very clear on their long-term goals and have strong boundaries in place in order to scale successfully. One common mistake is undercharging for services and essentially doing a bunch of work for free. It’s important to have a good understanding of the numbers and set appropriate rates if the goal is to generate a full-time income. 

In order to successfully run and scale a service-based business, you have to be really clear on what your long-term goals are, not only for the business itself but also for your personal life. Build your business around your desired life, rather than trying to fit in your life around the business. 

Quotes

• “Every time I prioritize holding my boundaries, protecting my creative space, honoring how I want to show up for work and be a leader, and work with my team, every time I prioritize space there and openness and creativeness, we win.” (3:51-4:09 | Emylee)
• “If the goal is for this to be your full-time income, plus potentially the opportunity for you to scale and eventually move away from delivering the service yourself, it requires you to have a in-depth knowledge of what is needed to sustain your life and lifestyle and grow the kind of business that you want to grow.” (10:31-10:53 | Abagail)
• “Service-based business owners don't think of how many consequences come from what you're priced at.” (12:15-12:20 | Emylee)
• “Just cause you're making money doesn't mean you're not working for free.” (14:05-14:07 | Emylee) 
• “If I am really aware of what I want my personal life to look like, then I can design a business around my life.” (25:16-25:24 | Abagail)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Abagail Pumphrey & Emylee Williams:

Instagram: https://www.instagram.com/bossproject/

Facebook: https://www.facebook.com/groups/thinkcreativecollective/

Pinterest: https://www.pinterest.com/bossprojecthq/_saved/

YouTube: https://www.youtube.com/bossprojectchannel

Website: https://bossproject.com

Podcast: “If the goal is for this to be your full-time income, plus potentially the opportunity for you to scale and eventually move away from delivering the service yourself, it requires you to have an in-depth knowledge of what is needed to sustain your life and lifestyle and grow the kind of business that you want to grow,” explains Abagail Pumphrey. Abagail and Emylee are the co-founders and co-CEOs of Boss Project and the hosts of the chart-topping podcast The Strategy Hour. Together they have helped over 10,000 small business owners grow profitable and sustainable businesses. Today, Abagail and Emylee share their tips for scaling a service-based business. 

A service-based business model is one of the most profitable businesses because there is a lot less upfront cost to get started. This model is very accessible to begin with, but owners still need to be very clear on their long-term goals and have strong boundaries in place in order to scale successfully. One common mistake is undercharging for services and essentially doing a bunch of work for free. It’s important to have a good understanding of the numbers and set appropriate rates if the goal is to generate a full-time income. 

In order to successfully run and scale a service-based business, you have to be really clear on what your long-term goals are, not only for the business itself but also for your personal life. Build your business around your desired life, rather than trying to fit in your life around the business. 

Quotes

• “Every time I prioritize holding my boundaries, protecting my creative space, honoring how I want to show up for work and be a leader, and work with my team, every time I prioritize space there and openness and creativeness, we win.” (3:51-4:09 | Emylee)
• “If the goal is for this to be your full-time income, plus potentially the opportunity for you to scale and eventually move away from delivering the service yourself, it requires you to have a in-depth knowledge of what is needed to sustain your life and lifestyle and grow the kind of business that you want to grow.” (10:31-10:53 | Abagail)
• “Service-based business owners don't think of how many consequences come from what you're priced at.” (12:15-12:20 | Emylee)
• “Just cause you're making money doesn't mean you're not working for free.” (14:05-14:07 | Emylee) 
• “If I am really aware of what I want my personal life to look like, then I can design a business around my life.” (25:16-25:24 | Abagail)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Abagail Pumphrey & Emylee Williams:

Instagram: https://www.instagram.com/bossproject/

Facebook: https://www.facebook.com/groups/thinkcreativecollective/

Pinterest: https://www.pinterest.com/bossprojecthq/_saved/

YouTube: https://www.youtube.com/bossprojectchannel

Website: https://bossproject.com

Podcast: https://podcasts.apple.com/us/podcast/the-strategy-hour-podcast-online-business-blogging/id1186889023

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

In order to create transformational change in the way people think and act, you first have to change the way they feel. The speakers who are the most successful at this are the ones who are able to perform with honesty. All performances are manufactured in a sense, but that does not mean they cannot be done with honesty in a way that connects with and moves the audience. Being able to combine entertainment with your insights is a great way to keep the audience engaged and get your message across.

A successful transformative speech takes time. You must really commit to the process and spend time practicing and reworking your speech. You cannot just wing it and expect to be a memorable speaker.

Quotes

• “If you want to change what people do, you need to change how they think first. And if you want to change how people think, you need to change how they feel first.” (6:12-6:23 | Michael)
• “The key is that performance is manufactured, but the people who do it the best are the ones who do it with honesty.” (17:33-17:40 | Michael)
• “When you realize that you can have a tremendous emotional, psychological, and intellectual impact on the people in a room through performance, all of a sudden the way that you go about your work changes dramatically.” (19:58-20:17 | Michael)
• “The expectation should be that it may take a year to produce a speech that is ready to be sold for $25,000.” (26:25-26:34 | Michael)
• “Usually things that create significant change require the person who created that thing also change.” (28:14-28:20 | Michael) 

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Michael Port

Website: www.heroicpublicspeaking.com

Instagram: @heroicpublicspeaking

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

The 100 Collective just celebrated its beta launch on February 13th, 2023, so now is the perfect time to get in on the ground floor. The mission of The 100 Collective is to be a place where all women identifying entrepreneurs can access resources and empower one another to live more meaningful and fulfilling lives. This is meant to be a safe space, with a zero tolerance policy for catty, judgemental behaviors. There are 4 membership tiers that each offer a different level of benefits, with more features to be rolled out in the coming months. In the interest of accessibility, the first membership tier, which just includes a listing in the public facing directory, is available for free to qualified women business owners. 

Society has been holding women back for long enough. The 100 Collective is working to give women business owners the space, support, and resources they need to empower themselves and one another. Because when women are empowered, they can change the world. 

Quotes

• “We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them.” (0:55-1:10 | Kiley)
• “If you're interested in being part of that group and judging women for how they look, or how they show up, and then talking sh*t about them behind their back, I welcome you to join any other group that's not the 100 Collective because that's not tolerated here.” (4:20-4:39 | Kiley)
• “We've been operating in a space of scarcity mindset, and some of us victim mindset, and I really want to encourage everyone to adopt an abundance mindset.” (8:59-9:13 | Kiley)
• “Society has told us for ages that there's only so much room in the world for women. BS, right? There's enough room here for everybody.” (9:15-9:25 | Kiley)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Instagram: https://www.instagram.com/kileypeters/

Instagram: https://www.instagram.com/the.100.co/

Instagram: https://www.instagram.com/rayneix/

The 100 Collective: https://rayneix.com/100collective/

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Instagram: https://www.instagram.com/kileypeters/

Instagram: https://www.instagram.com/the.100.co/

Instagram: https://www.instagram.com/rayneix/

The 100 Collective: https://rayneix.com/100collective/

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

If you have a business, you need to form an entity like an LLC in order to protect your personal assets. Otherwise, you will be considered a sole proprietor; and if you were sued, the courts would view your personal assets as an extension of your business. In addition to forming an entity, you should also have separate bank accounts for your business and your personal finances. Make sure you have at minimum some basic general liability insurance and have contracts in place, even just a simple Google Doc, so that everyone you work with is clear on their responsibilities. 

People tend to shy away from speaking to lawyers, but if you are a business owner it is vital to know how to protect yourself and your business. Learn more tips for creating separation between your personal assets and your business assets, protecting your unique content, and being more prepared in case your business gets sued. 

Quotes

• “Have something that keeps your business assets separate from your personal assets.” (5:54-5:59 | Carolyn)
• “If you don't have an entity, you're a sole proprietor, which means there's nothing separating your business assets from your personal assets.” (6:55-7:02 | Carolyn) 
• “Your L.L.C. means nothing or your entity means nothing if you don't have separate bank accounts.” (10:03-10:07 | Carolyn) ]
• “Relationships always work better when everybody knows exactly what their job is in the relationship.” (14:39-14:45 | Carolyn)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

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Connect with Carolyn Jahnke

Facebook: https://www.facebook.com/AthenaLegalSolutions

LinkedIn: https://www.linkedin.com/company/athena-legal-solutions-llc/ 

Instagram: https://www.instagram.com/athena_legal/

Website: https://www.athenalegalsolutionsllc.com/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

The pandemic has altered the way people are expected to communicate. The way you spoke for in person presentations is not necessarily going to transfer over to speaking on camera. The best thing you can do is practice and watch the videos back. Practice by speaking on topics you are passionate about. This exercise does not need to be anything business related, but instead is a way for you to start feeling more comfortable on camera. Next, make sure you are using the right tools to capture the best possible audio and video quality. 

On camera spoken communication requires a different skill set from those used in written communication and in person presentations. Allow yourself to be imperfect and make mistakes as you are learning to be comfortable on camera. Learn more tips for how to capture a virtual audience so that you can be sure your message is getting across. 

Quotes

• “Often, it's not even the audience that's criticizing you. You're criticizing yourself, because the way we see ourselves on video and hear ourselves is completely unnatural.” (4:25-4:34 | Kristy)
• “If you don't practice and you don't watch yourself, you will not become better.” (9:22-9:26 | Kristy) 
• “Get the reps in by talking about not something business related, not worrying about, oh, this has to be a perfect marketing piece for my website. The more you do that, that version of you will start to show up in the professional presentations.” (11:35-11:49 | Kristy)
• “Learn your content. Know your content and your key messages inside and out and put the script away.” (24:22-24:28 | Kristy) 
• “People are so afraid of not being perfect. And they set the bar up here and then it becomes this death spiral of anxiety. Just own it.” (32:25-32:34 | Kristy)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kristy Siefkin

Facebook: https://www.facebook.com/KristySiefkin/

Instagram: https://www.instagram.com/kristysiefkin/

LinkedIn: https://www.linkedin.com/in/kristysiefkin/

Website: www.kristysiefkin.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com,...]]>“People are so afraid of not being perfect, and they set the bar up here and then it becomes this death spiral of anxiety. Just own it,” shares Kristy Siefkin, professional communications coach with nearly 20 years of experience as a national TV broadcaster, national spokesperson, corporate trainer and event speaker. Today, Kristy joins host Kiley Peters to talk about how to capture a virtual audience.

The pandemic has altered the way people are expected to communicate. The way you spoke for in person presentations is not necessarily going to transfer over to speaking on camera. The best thing you can do is practice and watch the videos back. Practice by speaking on topics you are passionate about. This exercise does not need to be anything business related, but instead is a way for you to start feeling more comfortable on camera. Next, make sure you are using the right tools to capture the best possible audio and video quality. 

On camera spoken communication requires a different skill set from those used in written communication and in person presentations. Allow yourself to be imperfect and make mistakes as you are learning to be comfortable on camera. Learn more tips for how to capture a virtual audience so that you can be sure your message is getting across. 

Quotes

• “Often, it's not even the audience that's criticizing you. You're criticizing yourself, because the way we see ourselves on video and hear ourselves is completely unnatural.” (4:25-4:34 | Kristy)
• “If you don't practice and you don't watch yourself, you will not become better.” (9:22-9:26 | Kristy) 
• “Get the reps in by talking about not something business related, not worrying about, oh, this has to be a perfect marketing piece for my website. The more you do that, that version of you will start to show up in the professional presentations.” (11:35-11:49 | Kristy)
• “Learn your content. Know your content and your key messages inside and out and put the script away.” (24:22-24:28 | Kristy) 
• “People are so afraid of not being perfect. And they set the bar up here and then it becomes this death spiral of anxiety. Just own it.” (32:25-32:34 | Kristy)

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kristy Siefkin

Facebook: https://www.facebook.com/KristySiefkin/

Instagram: https://www.instagram.com/kristysiefkin/

LinkedIn: https://www.linkedin.com/in/kristysiefkin/

Website: www.kristysiefkin.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Productizing has the potential to add a lot of value to your business because it allows you to scale your growth. If you can come up with a product that solves a pre-existing clear, urgent and expensive problem, you are on your way to success. Some of the common mistakes made by entrepreneurs when they begin productizing are trying to create products that do not solve a problem, creating products that very few people have ever asked for, and rushing into production too fast before doing any market testing. When done properly, productizing your services can have tremendous benefits, because other people or in many cases even automations, can then sell your product for you.

A great way for service companies to grow is to productize their services because then they can begin to scale. However, there are many things to keep in mind when creating a product. Learn more about the common mistakes entrepreneurs make when productizing and what you can do to create a successful product from your services. 

Quotes

• “If you ever want to exit your business, usually businesses that have more revenue from products and services command a higher valuation.” (3:30-3:40 | Eisha)
• “It just breaks my heart when I see people create products that are in search of a problem, as opposed to products that solve a clear, urgent, and expensive problem.” (12:16-12:28 | Eisha)
• “We want to create a first version, an inexpensive version that helps us test, helps us learn about the market. But we want to remember that we need to reserve investment to continue to iterate on the product.” (13:47-14:02 | Eisha)
• “There is no relationship in the research between how much you spend on new product innovation and your success as a new product innovator.” (15:56-16:07 | Eisha) 
• “Think big, have the vision, and have the dream, and then minimize the risk.” (29:42-29:49 | Eisha)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Eisha Armstrong

LinkedIn: https://www.linkedin.com/in/eishatierneyarmstrong/

Website: www.vecteris.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Natasha shares that the best way to truly build a sales process is to work with somebody. However, there are some basics that all entrepreneurs should know. The most important thing to remember is that it is not about you, it is about who you are serving. Don’t immediately jump into a sales pitch, instead take a moment to focus on the person in front of you and figure out what they need and how you can help them. Sales success is just as much about your sales process as it is about your energy and communication.

Every entrepreneur would benefit from a well-crafted sales process. If you did not study sales, it is best to hire someone who specializes in creating sales processes. However, if you are not yet at the point where you can invest, there are sales tips that can help you create a basic sales process beginning with a strategy call.

Quotes

• “Ladies, if you're listening, make sure that when you are making leaps, or you're doing things and you’re evolving, that you are only sharing your vulnerability and intimate things with people who are for you, and people who will step in and have faith for you when you don't have it for yourself. I call it seeking wise counsel.” (8:44-9:01 | Natasha)
• “It's not about you, it's about who you're serving.” (18:20-18:22 | Natasha) 
• “The three pillars to sales success are communication, energy, and then the sales process, which sales process drops into strategy, and then communication and energy are part of the mindset bucket. You don't do anything absent from your mindset, nothing. And so communication and energy are very much wrapped up in that.” (22:48-23:06 | Natasha)
• “As far as building a sales process, a true sales process, and really doing the work, go work with somebody, because it's not your lane.” (27:14-27:21 | Natasha)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Natasha Hemmingway

Follow Natasha at @NatashaHemmingway on social media, and find her exclusive sales coaching courses online at natashahemmingway.com.

Follow Natasha on IG: https://www.instagram.com/natashahemmingway/

Follow Natasha on FB: https://www.facebook.com/natashahemmingwayspeaks

Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-hemmingway

Visit her website: https://natashahemmingway.com

Schedule a Strategy Call w/Natasha: https://calendly.com/natashahemmingway

Connect with Kiley

Social:...]]>“The three pillars to sales success are communication, energy, and then the sales process,” explains Natasha Hemmingway, sales coach, consultant, speaker, and creator of Heart Not Hustle®. Today, Natasha joins host Kiley Peters to talk about what entrepreneurs need to know about building a sales process. 

Natasha shares that the best way to truly build a sales process is to work with somebody. However, there are some basics that all entrepreneurs should know. The most important thing to remember is that it is not about you, it is about who you are serving. Don’t immediately jump into a sales pitch, instead take a moment to focus on the person in front of you and figure out what they need and how you can help them. Sales success is just as much about your sales process as it is about your energy and communication.

Every entrepreneur would benefit from a well-crafted sales process. If you did not study sales, it is best to hire someone who specializes in creating sales processes. However, if you are not yet at the point where you can invest, there are sales tips that can help you create a basic sales process beginning with a strategy call.

Quotes

• “Ladies, if you're listening, make sure that when you are making leaps, or you're doing things and you’re evolving, that you are only sharing your vulnerability and intimate things with people who are for you, and people who will step in and have faith for you when you don't have it for yourself. I call it seeking wise counsel.” (8:44-9:01 | Natasha)
• “It's not about you, it's about who you're serving.” (18:20-18:22 | Natasha) 
• “The three pillars to sales success are communication, energy, and then the sales process, which sales process drops into strategy, and then communication and energy are part of the mindset bucket. You don't do anything absent from your mindset, nothing. And so communication and energy are very much wrapped up in that.” (22:48-23:06 | Natasha)
• “As far as building a sales process, a true sales process, and really doing the work, go work with somebody, because it's not your lane.” (27:14-27:21 | Natasha)

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Natasha Hemmingway

Follow Natasha at @NatashaHemmingway on social media, and find her exclusive sales coaching courses online at natashahemmingway.com.

Follow Natasha on IG: https://www.instagram.com/natashahemmingway/

Follow Natasha on FB: https://www.facebook.com/natashahemmingwayspeaks

Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-hemmingway

Visit her website: https://natashahemmingway.com

Schedule a Strategy Call w/Natasha: https://calendly.com/natashahemmingway

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Even if you do not think you ever want to exit your business, you should be thinking about an exit strategy from the beginning. Regardless of whether you end up selling, when you start off thinking this way, your business will end up growing more than it would have if you did not consider an exit strategy. The businesses that can prove growth each year and differentiate themselves from similar businesses are the ones that will be the easiest to sell when the time comes. 

Whether you think you will sell your business in the future or not, it is never too soon to start preparing. From the moment you start your business, you should be thinking about your exit strategy. By focusing on features that will make your business more marketable in terms of a possible future merger or acquisition, you will have a stronger, more successful business.

Quotes

• “The minute you open your doors, the minute you start selling something, you should be thinking, ‘how do I exit?’ regardless of if you ever want to exit.” (5:16-5:24 | Lori) 
• “If they don't see that you've ever grown, or that you've grown the first couple of years and you were flat the whole time after. Even if you have a great business, it makes it harder to sell.” (6:34-6:46 | Lori)
• “Talk to advisors ahead of time. Don't say, I'm not ready, I'm gonna talk to you when I'm ready. Talk to them ahead of time, because they will start giving you advice. But also talk to wealth advisors, because wealth advisors will set up an attack area that allows you to sell your business and not have 50% of it go to the government.” (8:27-8:48 | Lori)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

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Connect with Lori Murphree

Website: https://evallaadvisors.com/

LinkedIn: https://www.linkedin.com/company/evalla-advisors/?viewAsMember=true

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

A five-star employee is an employee who is in the top 15% of available talent for a specific position. It is a role-specific classification, because someone may be a five-star employee in one position and a two-star employee in another. Statistically, one out of every seven candidates is a potential five-star employee, which means you need to cast a wide net and have a large candidate pool in order to catch multiple five-star candidates. The system boils down to a checklist of 5 criteria for determining a candidate’s star rating. These criteria are alignment with core values, analyzing the 11 universal qualities of a five-star employee, checking aptitudes and skills, running success metrics, and return on payroll. By using this checklist, you can make sure you are hiring the right person for every position.

Staffing an all-star team requires a detailed recruitment process. It is important to automate as much of this as you can, so that you are not wasting your time interviewing lower star candidates. By filtering out the employees who are not the best fit, you will have a better chance of consistently recruiting five star candidates. There are plenty of incredible candidates out there, so never settle for less than five stars. 

Quotes

• “You want to have the job boiled down to three to five key responsibilities. And then for those three to five key responsibilities, you want to have success metrics. You want to quantify what success looks like for those key responsibilities.” (13:31-13:47 | Danielle)
• “You want to make sure that the individual is producing a 3x minimum return on their payroll or their salary. So if you're paying someone $50,000 a year, they should be producing $150,000 In impact on the revenue sales of the company.” (15:06-15:22 | Danielle)
• “Despite what the media is saying, there are plenty of great candidates out there.” (23:26-23:31 | Danielle) 
• “Never settle. The five star candidate is out there. Never settle for less than five star.” (30:20-30:28 | Danielle)

Links

Connect with Welcome to Eloma 

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Danielle Mulvey

LinkedIn: https://www.linkedin.com/in/danielle-mulvey-66a315/

Instagram: danielle__mulvey

Website: Theallincompany.com 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com...]]>“Never settle. The five star candidate is out there. Never settle for less than five star,” shares Danielle Mulvey, chief curator of The ALL IN Company. Danielle is a flight attendant turned entrepreneur whose 25 years of entrepreneurial experience has led her to cracking the code on hiring and retaining the best employees. She has created The 5 Star Employee Rating System which is a checklist and system that ensures employers are consistently hiring 5 star employees. Today, Danielle joins host Kiley Peters to talk about how to staff an all-star team.

A five-star employee is an employee who is in the top 15% of available talent for a specific position. It is a role-specific classification, because someone may be a five-star employee in one position and a two-star employee in another. Statistically, one out of every seven candidates is a potential five-star employee, which means you need to cast a wide net and have a large candidate pool in order to catch multiple five-star candidates. The system boils down to a checklist of 5 criteria for determining a candidate’s star rating. These criteria are alignment with core values, analyzing the 11 universal qualities of a five-star employee, checking aptitudes and skills, running success metrics, and return on payroll. By using this checklist, you can make sure you are hiring the right person for every position.

Staffing an all-star team requires a detailed recruitment process. It is important to automate as much of this as you can, so that you are not wasting your time interviewing lower star candidates. By filtering out the employees who are not the best fit, you will have a better chance of consistently recruiting five star candidates. There are plenty of incredible candidates out there, so never settle for less than five stars. 

Quotes

• “You want to have the job boiled down to three to five key responsibilities. And then for those three to five key responsibilities, you want to have success metrics. You want to quantify what success looks like for those key responsibilities.” (13:31-13:47 | Danielle)
• “You want to make sure that the individual is producing a 3x minimum return on their payroll or their salary. So if you're paying someone $50,000 a year, they should be producing $150,000 In impact on the revenue sales of the company.” (15:06-15:22 | Danielle)
• “Despite what the media is saying, there are plenty of great candidates out there.” (23:26-23:31 | Danielle) 
• “Never settle. The five star candidate is out there. Never settle for less than five star.” (30:20-30:28 | Danielle)

Links

Connect with Welcome to Eloma 

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Danielle Mulvey

LinkedIn: https://www.linkedin.com/in/danielle-mulvey-66a315/

Instagram: danielle__mulvey

Website: Theallincompany.com 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Pitching can be difficult to get right and there is a lot to take into consideration. Some commonly made mistakes are pitching to the wrong audience, not bringing enough energy, having a boring presentation, making your wording too generic, and not having a true call to action. When making a pitch, you need to go in with confidence. It is imperative that you practice a lot beforehand so that the pitch can flow naturally. Be creative and make your pitch memorable so that people will want to tell others about it. 

Creating the perfect pitch takes time and requires a lot of practice; but when you nail it, it can help make your dreams a reality. Learn more about how to master your pitch and what mistakes to avoid, so that you can capture your target audience’s attention and achieve your goals. 

Quotes

• “My motto for this year was ‘Dream big, ask bigger’.” (3:36-3:38 | Precious)
• “Some people don't inject humor, or they think because they're an introvert, they can't use that to their advantage. And you can.” (7:44-7:49 | Precious)
• “Pitching ain't easy, but it sure is fun once you get the hang of it.” (8:23-8:26 | Precious) 
• “Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable.” (11:32-11:39 | Precious)
• “Be careful with the wording you're using if it sounds like everybody else is using it. And I know people say, ‘oh, don't don't reinvent the wheel.’ Well, some of us are creative enough that the wheel doesn't even matter anymore.” (14:27-14:37 | Precious)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Precious Williams 

Instagram: https://www.instagram.com/perfectpitchesp

Facebook: https://www.facebook.com/PerfectPitchP 

Twitter: https://www.twitter.com/PerfectPitchP 

LinkedIn: https://www.linkedin.com/in/precious-l-williams   

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter:“Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable,” explains Precious Williams, CEO of Perfect Pitches By Precious. Precious is a 13 time national elevator pitch champion, a four time best selling author, and has been featured on Shark Tank. Today, she  joins host Kiley Peters to talk about mastering the perfect pitch.

Pitching can be difficult to get right and there is a lot to take into consideration. Some commonly made mistakes are pitching to the wrong audience, not bringing enough energy, having a boring presentation, making your wording too generic, and not having a true call to action. When making a pitch, you need to go in with confidence. It is imperative that you practice a lot beforehand so that the pitch can flow naturally. Be creative and make your pitch memorable so that people will want to tell others about it. 

Creating the perfect pitch takes time and requires a lot of practice; but when you nail it, it can help make your dreams a reality. Learn more about how to master your pitch and what mistakes to avoid, so that you can capture your target audience’s attention and achieve your goals. 

Quotes

• “My motto for this year was ‘Dream big, ask bigger’.” (3:36-3:38 | Precious)
• “Some people don't inject humor, or they think because they're an introvert, they can't use that to their advantage. And you can.” (7:44-7:49 | Precious)
• “Pitching ain't easy, but it sure is fun once you get the hang of it.” (8:23-8:26 | Precious) 
• “Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable.” (11:32-11:39 | Precious)
• “Be careful with the wording you're using if it sounds like everybody else is using it. And I know people say, ‘oh, don't don't reinvent the wheel.’ Well, some of us are creative enough that the wheel doesn't even matter anymore.” (14:27-14:37 | Precious)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Precious Williams 

Instagram: https://www.instagram.com/perfectpitchesp

Facebook: https://www.facebook.com/PerfectPitchP 

Twitter: https://www.twitter.com/PerfectPitchP 

LinkedIn: https://www.linkedin.com/in/precious-l-williams   

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Shutting down a business to begin something new can be a really intimidating process and many people will likely question you or tell you that you won’t be able to succeed. Kiley was inspired to build RAYNE IX out of a desire to create opportunities to elevate women. Instead of choosing to just simply sell off Brainchild, she knew that she did not want to lose the incredible team that she built and instead wanted to bring them with her to her new venture. The people that supported her and grew with her along the way were the best part of Brainchild and are pivotal to the success of RAYNE IX. 

If you are in a position where you are considering ending one journey to begin another, you know how scary that decision can feel. With the right support system of people by your side, you can achieve anything. Learn more about why Kiley decided to shut down Brainchild and how she has made RAYNE IX more aligned with her goals of helping other women. 

Quotes

• “It's been such an incredible journey, high highs and low lows just like entrepreneurship always is. But we built a team at our height in 2021, we had six employees and probably two dozen or so contractors, we've ebbed and flowed over the years, we've seen our team get engaged, and we've seen them get married, and we've seen them have babies, and we've seen them move out of state and we've seen them move into houses. We've had overnight retreats, we've won international awards, we've been rewarded and recognized quite a bit locally. I mean, it's been an incredible journey. It really has.” (6:03-6:52 | Kiley) 
• “If you don't have a strong support network, for anyone listening, I really recommend you find somebody who believes in you even more than you believe in you.” (8:14-8:22 | Kiley)
• “If I were to name the pain I know, it's being told I can't do something, or being told I can't have something, or being told that I'm not enough.” (10:22-10:35 | Kiley)
• “I've said this time and time and time again and I will continue to be a broken record. People are really what matter most.” (19:26-19:33 | Kiley) 

Connect with Kiley 

Website: www.rayneix.com

LinkedIn: https://www.linkedin.com/in/kileypeters/

Instagram: https://www.instagram.com/kileypeters/

https://www.instagram.com/the.100.co/

https://www.instagram.com/rayneix/

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

For many entrepreneurs and start-up companies, the owner is often wearing multiple hats and performing the functions of both the visionary and the integrator. Eventually it comes time to delegate some of that work so that they can free up time to focus on what they do best. By bringing in a fractional integrator, there is then part time support to help the visionary not only make their ideas actionable, but also ensure those ideas stay aligned with the company’s overall goals. It can be really difficult for visionaries to get their ideas out of their heads and clearly convey exactly what they want to their teammates. The integrator can be a big help in that regard, making sure that everyone is on the same page, and creating a safe environment for teammates to speak up if they do not agree with the visionary’s plan. 

Are you a visionary with a lot of ideas that you are struggling to execute yourself? It may be time to delegate, and an integrator can help make that process smoother so that you can stay on track to reach your goals. Learn more about the function of fractional integrators and how they can act as a thought partner to make your visions a reality. 

Quotes

• “One of the main things that we do as with all of our companies is we're looking to uplevel their leaders as leaders. We're coming in to bring in tools, best practices, coaching, all of the things that that visionary and the leadership team need to grow them as better leaders.” (9:57-10:20 | Jamie)
• “If we're unclear on what success looks like, or what the bigger why or bigger vision is, we can't make the right decisions.” (11:26-11:33 | Jamie)
• “Our number one asset is our people on our teams. So how are we making sure that we have a people strategy aligned with our vision to help us accomplish our goals?” (12:17-12:26 | Jamie)
• “We have to make it safe that the visionary can have ideas, and so can the team, but we can all come together and gut check against what's our goals and our plan as a company; and it's not just saying yes to the visionary.” (16:27-16:39 | Jamie)
• “The hardest thing about being a team member is feeling like you can't push back. It's scary and oftentimes they don't. But your integrator will and has to.” (16:43-16:53 | Jamie)
• “We commonly come in and do onboarding engagements for integrators to make sure that they have what they need to be up and running and successful in a shorter amount of time.” (23:59-24:10 | Jamie)
• “Looking at the things that only I can do, what are the things that I can delegate? When you can free up that time, it's probably more revenue generating activities that you can then do. You are going to end up more than paying for that person’s seat, because they're freeing you up.” (30:15-30:36 | Jamie)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Jamie Munoz

 LinkedIn: “We have to make it safe so that the visionary can have ideas, and the team can all come together and gut check against our goals and our plan as a company; and it's not just saying yes to the visionary,” explains Jamie Munoz, visionary and founder of Catalyst Integrators, a fractional integrator firm that provides support to companies running on EOS (the Entrepreneurial Operating System). Today, Jamie joins host Kiley Peters to talk about outsourcing and delegating for visionaries. 

For many entrepreneurs and start-up companies, the owner is often wearing multiple hats and performing the functions of both the visionary and the integrator. Eventually it comes time to delegate some of that work so that they can free up time to focus on what they do best. By bringing in a fractional integrator, there is then part time support to help the visionary not only make their ideas actionable, but also ensure those ideas stay aligned with the company’s overall goals. It can be really difficult for visionaries to get their ideas out of their heads and clearly convey exactly what they want to their teammates. The integrator can be a big help in that regard, making sure that everyone is on the same page, and creating a safe environment for teammates to speak up if they do not agree with the visionary’s plan. 

Are you a visionary with a lot of ideas that you are struggling to execute yourself? It may be time to delegate, and an integrator can help make that process smoother so that you can stay on track to reach your goals. Learn more about the function of fractional integrators and how they can act as a thought partner to make your visions a reality. 

Quotes

• “One of the main things that we do as with all of our companies is we're looking to uplevel their leaders as leaders. We're coming in to bring in tools, best practices, coaching, all of the things that that visionary and the leadership team need to grow them as better leaders.” (9:57-10:20 | Jamie)
• “If we're unclear on what success looks like, or what the bigger why or bigger vision is, we can't make the right decisions.” (11:26-11:33 | Jamie)
• “Our number one asset is our people on our teams. So how are we making sure that we have a people strategy aligned with our vision to help us accomplish our goals?” (12:17-12:26 | Jamie)
• “We have to make it safe that the visionary can have ideas, and so can the team, but we can all come together and gut check against what's our goals and our plan as a company; and it's not just saying yes to the visionary.” (16:27-16:39 | Jamie)
• “The hardest thing about being a team member is feeling like you can't push back. It's scary and oftentimes they don't. But your integrator will and has to.” (16:43-16:53 | Jamie)
• “We commonly come in and do onboarding engagements for integrators to make sure that they have what they need to be up and running and successful in a shorter amount of time.” (23:59-24:10 | Jamie)
• “Looking at the things that only I can do, what are the things that I can delegate? When you can free up that time, it's probably more revenue generating activities that you can then do. You are going to end up more than paying for that person’s seat, because they're freeing you up.” (30:15-30:36 | Jamie)

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Jamie Munoz

 LinkedIn: https://www.linkedin.com/in/jamie-munoz/

Website: www.catalystintegrators.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Many small business owners make the mistake of thinking tax preparation is a one step process when really it should be continued throughout the year. The business is always changing and tax laws also change every year, so it is important to have someone on your side who understands and can keep up with all these changes. You do not have to wait until your business is pulling in a ton of money before hiring a tax strategist. It is important for every entrepreneur to have a tax professional on their team who will help them to get the maximum benefit and spend the least amount of money on taxes as possible.

Does your small business have a tax strategist? Learn more about why you need to hire one and how the right tax plan can help you to save money each year. 

Quotes

• “A lot of small businesses think that when they meet with their tax preparer in the spring, that's it, one and done. But it's a continuous process throughout the year, because your business is constantly changing. So that's the number one mistake.” (2:47-3:01 | Dawn) 
• “I always tell people I'm working with, don't worry about paying for it. I'm a big proponent of using other people's money when it comes to business.” (8:43-8:50 | Dawn)
• “You can take a deduction now without paying for it yet. You can finance it, as long as you get it in your possession.” (17:13-17:18 | Dawn)
• “If you're an employee of your company, or you're not an employee of your company here is one of the sweetest tools, or loopholes, I should say, is you can start your payroll on December 31 of the year and it's treated as if you were an employee all year.” (17:44-17:58 | Dawn)
• “A lot of people believe tax planning isn't for them. That, ‘Oh, I have to be making millions of dollars before I'm really going to see it, it's only for the elite or the very wealthy.’ That's not true. Once you are an entrepreneur, you need your team, and part of your team should be somebody who understands the tax space pretty well, because it is constantly changing.” (26:46-27:11 | Dawn)
• “If you can when you start your business, I tell people, you want to plan for the very end of your business, and a good tax plan and strategists on your team can make that happen as well.” (27:45-27:56 | Dawn)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Dawn Hryshko

LinkedIn: https://www.linkedin.com/in/dawnhryshko/

Facebook: https://www.facebook.com/Hryshkocpa

Website: WWW.CLEVELAND-CPA.COM

Connect with Kiley

Social:“A lot of people believe tax planning isn't for them. That it's only for the elite or the very wealthy and that's not true. Once you are an entrepreneur, you need someone on your team who understands the tax space pretty well because it is constantly changing,” explains Dawn Hryshko, Founder and President of Hryshko and Associates, a boutique firm that tailors growth and advisory packages for small and mid sized businesses. Today, Dawn brings her over 30 years of accounting and tax law experience to talk with host Kiley Peters about tax strategies for small businesses. 

Many small business owners make the mistake of thinking tax preparation is a one step process when really it should be continued throughout the year. The business is always changing and tax laws also change every year, so it is important to have someone on your side who understands and can keep up with all these changes. You do not have to wait until your business is pulling in a ton of money before hiring a tax strategist. It is important for every entrepreneur to have a tax professional on their team who will help them to get the maximum benefit and spend the least amount of money on taxes as possible.

Does your small business have a tax strategist? Learn more about why you need to hire one and how the right tax plan can help you to save money each year. 

Quotes

• “A lot of small businesses think that when they meet with their tax preparer in the spring, that's it, one and done. But it's a continuous process throughout the year, because your business is constantly changing. So that's the number one mistake.” (2:47-3:01 | Dawn) 
• “I always tell people I'm working with, don't worry about paying for it. I'm a big proponent of using other people's money when it comes to business.” (8:43-8:50 | Dawn)
• “You can take a deduction now without paying for it yet. You can finance it, as long as you get it in your possession.” (17:13-17:18 | Dawn)
• “If you're an employee of your company, or you're not an employee of your company here is one of the sweetest tools, or loopholes, I should say, is you can start your payroll on December 31 of the year and it's treated as if you were an employee all year.” (17:44-17:58 | Dawn)
• “A lot of people believe tax planning isn't for them. That, ‘Oh, I have to be making millions of dollars before I'm really going to see it, it's only for the elite or the very wealthy.’ That's not true. Once you are an entrepreneur, you need your team, and part of your team should be somebody who understands the tax space pretty well, because it is constantly changing.” (26:46-27:11 | Dawn)
• “If you can when you start your business, I tell people, you want to plan for the very end of your business, and a good tax plan and strategists on your team can make that happen as well.” (27:45-27:56 | Dawn)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Dawn Hryshko

LinkedIn: https://www.linkedin.com/in/dawnhryshko/

Facebook: https://www.facebook.com/Hryshkocpa

Website: WWW.CLEVELAND-CPA.COM

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

We tend to think of creativity in terms of artistic talent, but truly we all have the capacity for creativity. In fact, we engage in creative processes every single day. The beauty of creativity is that anything we can imagine, we can make happen. When leaders lean into creativity, they improve their overall communication with their teams. People want to engage more with leaders who are open-minded, curious, and willing to listen to new ideas and work with them on the process. Being open to imagination and the creative process is vital for being a good leader. 

Do you think of yourself as not being creative? The truth is, you are probably a lot more creative in your daily life than you even realize. Learn how to embrace creativity in non artistic ways and discover how thinking creatively can help you to improve as a leader. 

Quotes

• “Whether or not you can create music or art, it doesn't matter. Those are skills that are developed with creativity. We were all created on this earth to create, it's as simple as that.” (2:08-2:22 | Beth)
• “Simply by putting an outfit together in the morning, or cooking a meal. These are all opportunities for us to create, even in the smallest ways. And if we can do the small things, we can do the big things.” (3:10-3:21 | Beth)
• “When people say, ‘I'm not creative,’ what they're really saying is, ‘I don't think I have any artistic skill.’ But really, they're cutting themselves short. Because when you say ‘I'm not creative,’ you're automatically putting a block on your creativity.” (4:01-4:19 | Beth)
• “Creativity is meant to be freeing. It's meant to give us endless possibilities. You think the sky's the limit or whatever, you hear all these cliche things, it's because it's possible. It truly is. We're only limited by what our mind believes is possible. So start with your mind and then get into your body.” (6:00-6:18 | Beth)
• “Our imagination is where it all begins. Creativity is really the act of putting that imagination into process.” (8:19-8:26 | Beth)
• “Leadership is not about us, it’s about the people we serve. And if we're not listening to the people we serve, then we don't have all the information we need to be effective leaders.” (14:12-14:20 | Beth)
• “There's just so much beauty in the creating process to know that we can make whatever it is that we want possible.” (30:00-30:06 | Beth)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Beth Inglish 

Facebook: https://www.facebook.com/bethinglish/

Instagram: https://www.instagram.com/bethinglish/

LinkedIn: https://www.linkedin.com/in/bethinglish/ 

YouTube: “Our imagination is where it all begins. Creativity is really the act of putting that imagination into process,” explains Beth Inglish, keynote speaker. As a keynote speaker, Beth helps organizations to improve their culture and engagement. Today, Beth joins host Kiley Peters to talk about the creative process and how to incorporate creativity and imagination into leadership. 

We tend to think of creativity in terms of artistic talent, but truly we all have the capacity for creativity. In fact, we engage in creative processes every single day. The beauty of creativity is that anything we can imagine, we can make happen. When leaders lean into creativity, they improve their overall communication with their teams. People want to engage more with leaders who are open-minded, curious, and willing to listen to new ideas and work with them on the process. Being open to imagination and the creative process is vital for being a good leader. 

Do you think of yourself as not being creative? The truth is, you are probably a lot more creative in your daily life than you even realize. Learn how to embrace creativity in non artistic ways and discover how thinking creatively can help you to improve as a leader. 

Quotes

• “Whether or not you can create music or art, it doesn't matter. Those are skills that are developed with creativity. We were all created on this earth to create, it's as simple as that.” (2:08-2:22 | Beth)
• “Simply by putting an outfit together in the morning, or cooking a meal. These are all opportunities for us to create, even in the smallest ways. And if we can do the small things, we can do the big things.” (3:10-3:21 | Beth)
• “When people say, ‘I'm not creative,’ what they're really saying is, ‘I don't think I have any artistic skill.’ But really, they're cutting themselves short. Because when you say ‘I'm not creative,’ you're automatically putting a block on your creativity.” (4:01-4:19 | Beth)
• “Creativity is meant to be freeing. It's meant to give us endless possibilities. You think the sky's the limit or whatever, you hear all these cliche things, it's because it's possible. It truly is. We're only limited by what our mind believes is possible. So start with your mind and then get into your body.” (6:00-6:18 | Beth)
• “Our imagination is where it all begins. Creativity is really the act of putting that imagination into process.” (8:19-8:26 | Beth)
• “Leadership is not about us, it’s about the people we serve. And if we're not listening to the people we serve, then we don't have all the information we need to be effective leaders.” (14:12-14:20 | Beth)
• “There's just so much beauty in the creating process to know that we can make whatever it is that we want possible.” (30:00-30:06 | Beth)

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Beth Inglish 

Facebook: https://www.facebook.com/bethinglish/

Instagram: https://www.instagram.com/bethinglish/

LinkedIn: https://www.linkedin.com/in/bethinglish/ 

YouTube: https://youtube.com/bethinglish

Website: http://bethinglish.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

One fateful morning in October of 2019, Gianna Biscontini woke up really angry with her expected place as a woman in the world. This anger fueled her to open her laptop and begin writing what ended up becoming the first 5 pages of her novel. Her opening line, “Women are conditioned to be the air and water that serve, but do not disrupt everyone around us,” is one that really hits home to so many women. Gianna explains that when you really comprehend the behavioral science behind people’s actions, it can help you to better understand and be more patient with yourself and everyone around you. When people are willing to be vulnerable and open, it sets the stage for open conversation with others. Ultimately, people’s actions are caused by a desire for something, whether that be a desire for attention, food, escape or avoidance of a negative stimulus, or automatic reinforcement. And when you understand the reason behind someone’s behavior, you can better navigate your interactions with them.

Do you struggle with the frustration of others' behaviors? If so, it is time to learn how to become f*ckless and reclaim control over your life by opening yourself up to others and gaining a better understanding of human behavior. 

Quotes

• “When one person opens up, it creates space for the other person to safely open up.” (2:53-2:57 | Gianna)
• “I flipped open my laptop and I wrote the first five pages to F*ckless starting with, ‘Women are conditioned to be the air and water that serve, but do not disrupt everyone around us’.” (7:40-7:51 | Gianna)
• “Having the foundations to why we do what we do is so important because learning these things made me so much more patient with myself, with humanity.” (9:47-9:57 | Gianna)
• “You walk into a room, you speak up, you're excited about an idea. Nobody listens to you. The man next to you repeats it, and everyone treats him as if he is a visionary, right? How does that feel? Does that make you want to speak up more in the future? No, it's extremely punishing. And if that happens enough, it's a learned helplessness no matter what I do, nothing changes, and you kind of just atrophy and we become a little bit dead inside.” (11:46-12:16 | Gianna)
• “I see a lot of women push off their needs and wants as undeserving of attention because that's what society tells them about their needs and wants. And we never benefit from playing small.” Social Media (19:26-19:43 | Gianna)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Gianna Biscontini

Website: www.w3rkwell.com

Website: www.giannabiscontini.com

Instagram: @giannabiscontini

LinkedIn:...]]>“Having the foundations to why we do what we do is so important because learning these things made me so much more patient with myself and with humanity,” shares Gianna Biscontini, Founder of Live Well Lifestyle Design and Author of F*ckless: Guide to Wild and Unencumbered Freedom. Today, Gianna joins host Kiley Peters to talk about how her background as a board certified behavioral analyst has helped her to live a f*ckless lifestyle and how others can become f*ckless themselves. 

One fateful morning in October of 2019, Gianna Biscontini woke up really angry with her expected place as a woman in the world. This anger fueled her to open her laptop and begin writing what ended up becoming the first 5 pages of her novel. Her opening line, “Women are conditioned to be the air and water that serve, but do not disrupt everyone around us,” is one that really hits home to so many women. Gianna explains that when you really comprehend the behavioral science behind people’s actions, it can help you to better understand and be more patient with yourself and everyone around you. When people are willing to be vulnerable and open, it sets the stage for open conversation with others. Ultimately, people’s actions are caused by a desire for something, whether that be a desire for attention, food, escape or avoidance of a negative stimulus, or automatic reinforcement. And when you understand the reason behind someone’s behavior, you can better navigate your interactions with them.

Do you struggle with the frustration of others' behaviors? If so, it is time to learn how to become f*ckless and reclaim control over your life by opening yourself up to others and gaining a better understanding of human behavior. 

Quotes

• “When one person opens up, it creates space for the other person to safely open up.” (2:53-2:57 | Gianna)
• “I flipped open my laptop and I wrote the first five pages to F*ckless starting with, ‘Women are conditioned to be the air and water that serve, but do not disrupt everyone around us’.” (7:40-7:51 | Gianna)
• “Having the foundations to why we do what we do is so important because learning these things made me so much more patient with myself, with humanity.” (9:47-9:57 | Gianna)
• “You walk into a room, you speak up, you're excited about an idea. Nobody listens to you. The man next to you repeats it, and everyone treats him as if he is a visionary, right? How does that feel? Does that make you want to speak up more in the future? No, it's extremely punishing. And if that happens enough, it's a learned helplessness no matter what I do, nothing changes, and you kind of just atrophy and we become a little bit dead inside.” (11:46-12:16 | Gianna)
• “I see a lot of women push off their needs and wants as undeserving of attention because that's what society tells them about their needs and wants. And we never benefit from playing small.” Social Media (19:26-19:43 | Gianna)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Gianna Biscontini

Website: www.w3rkwell.com

Website: www.giannabiscontini.com

Instagram: @giannabiscontini

LinkedIn: https://www.linkedin.com/in/gianna-biscontini/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

When you are considering bringing on a new team member, it is important to find the right person for the job. The perfect candidate will not only have the skill sets and competencies to do the job well, but will also be passionate about the position and feel aligned with the company’s values. In order to hire the right people, you have to ask the right questions during the interview. Using behavioral questions that are based on the actual skills required in the position is a proven way to get candidates to tell stories about relevant past job performances. If you are considering becoming an entrepreneur, but are not quite at that step yet, don’t be afraid to make it a “slow burn”. Get very clear on who you are and what you want to achieve with your business, but do not leave your corporate job until you are fully secure. 

Before making a pivot on your career path it is vital that you get really sure about who you are as a person, what your values are, and what you want to achieve. Make a plan and start doing small steps rather than trying to make a huge change all at once. 

Quotes

• “Let's say you have to go to market or you need to bring in a new teammate. The first thing is to get very clear on what skills you need in that individual.” (11:57-12:06 | Gina) 
• “The reason why you want to use behavioral questions is because you're going to be 85% more accurate in making your choice, because past stories are the best indicator of future performance.” (13:16-13:29 | Gina)
• “Sometimes we go down a path because we think it feels right or it's in our head, and then we realize in our gut, in our heart, it's not working. And we have to be humble enough to say, ‘Oh, I made a choice that wasn't the right direction for me’. So we may call that failure, but I call it learning. That's information that I shouldn't be heading that direction, and I need to realign.” (25:17-25:43 | Gina)
• “If you're making a pivot, you have to first get clear on yourself. You have to make a plan and you have to take off bite-sized pieces.” (30:10-30:20 | Gina)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Gina Riley

Twitter: https://mobile.twitter.com/atginariley

LinkedIn: https://www.linkedin.com/in/ginariley/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly...]]>“If you're making a pivot, you have to first get clear on yourself. You have to make a plan and you have to take off bite-sized pieces,” explains Gina Riley, career transition coach and executive search consultant. Today, Gina joins host Kiley Peters to talk about how to pivot your career path as an entrepreneur or aspiring entrepreneur. 

When you are considering bringing on a new team member, it is important to find the right person for the job. The perfect candidate will not only have the skill sets and competencies to do the job well, but will also be passionate about the position and feel aligned with the company’s values. In order to hire the right people, you have to ask the right questions during the interview. Using behavioral questions that are based on the actual skills required in the position is a proven way to get candidates to tell stories about relevant past job performances. If you are considering becoming an entrepreneur, but are not quite at that step yet, don’t be afraid to make it a “slow burn”. Get very clear on who you are and what you want to achieve with your business, but do not leave your corporate job until you are fully secure. 

Before making a pivot on your career path it is vital that you get really sure about who you are as a person, what your values are, and what you want to achieve. Make a plan and start doing small steps rather than trying to make a huge change all at once. 

Quotes

• “Let's say you have to go to market or you need to bring in a new teammate. The first thing is to get very clear on what skills you need in that individual.” (11:57-12:06 | Gina) 
• “The reason why you want to use behavioral questions is because you're going to be 85% more accurate in making your choice, because past stories are the best indicator of future performance.” (13:16-13:29 | Gina)
• “Sometimes we go down a path because we think it feels right or it's in our head, and then we realize in our gut, in our heart, it's not working. And we have to be humble enough to say, ‘Oh, I made a choice that wasn't the right direction for me’. So we may call that failure, but I call it learning. That's information that I shouldn't be heading that direction, and I need to realign.” (25:17-25:43 | Gina)
• “If you're making a pivot, you have to first get clear on yourself. You have to make a plan and you have to take off bite-sized pieces.” (30:10-30:20 | Gina)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Gina Riley

Twitter: https://mobile.twitter.com/atginariley

LinkedIn: https://www.linkedin.com/in/ginariley/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Melissa was in third grade when she realized she wanted to be a writer. And ever since, she has set out to use her expertise to help female entrepreneurs and executives craft the best possible stories for their brands. While there are several ways to go about this, the common factor is vulnerability and a willingness to share personal stories from your past. People are often taught to believe that vulnerability is equal to weakness, but actually it can be a strength as it helps people connect more to you and your story and can be a way to showcase your authenticity. Some ways to be more comfortable with storytelling are to make a list of topics you feel confident speaking about, consider key learnings that have worked for you and your business, think about your origin story or times from your past that have gotten you to where you are today, and consider your personal value set and times in your life that your values have come into play. 

Storytelling is a great way to connect with your audience on a deeper level. People are more likely to want to work with businesses that they feel reflect their own values and business owners who feel relatable and authentic. It can be intimidating to peel back the layers of yourself and be vulnerable publicly, but it can do wonders for your business growth. 

Quotes

• “I really wanted to help women understand that they can feel empowered to do all of those things on their own. It just starts by sharing their story.” (3:38-3:48 | Melissa)
• “One of the things that I just think is really important is trying to find that Venn diagram between the questions and the things that you can confidently speak about, and then, kind of thinking about what you want your target audience to take from that.” (5:51-6:08 | Melissa)
• “Every single thing you go through in your life is all writing material.” (17:23-17:27 | Melissa)
• “I do start a lot of my thought leadership and storytelling clients on LinkedIn just because I feel like it is a great way to A.) not only get your thoughts out quickly, but also B.) it really serves as a nice testing ground for confidence.” (22:40-22:56 | Melissa)
• “I've had a ton of people that have said, what got me most comfortable and talking about myself was talking about myself in the context of other things and other people. And that made it a bit easier to pull off or pull apart those baby onions and start kind of getting to the core of me.” (41:32-41:50 | Melissa)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Melissa Ripp

LinkedIn: https://www.linkedin.com/in/melissaripp/

Instagram: @peapodmel

Website: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Melissa Ripp

LinkedIn: https://www.linkedin.com/in/melissaripp/

Instagram: @peapodmel

Website: https://workwithpeapod.com/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Due to the COVID-19 pandemic and the subsequent Great Resignation, the past few years have been an even more difficult time than usual to be a small business owner. While facing staffing shortages and reduced revenue, Kiley came to realize that she was spending too much time on areas of the business that she did not want to be doing, and that the business was no longer aligned with her values as well as it could be. She attempted to scale the business as entrepreneurs are encouraged to do, but found that was not the business model she preferred to work in. So, ultimately, she has decided to close the doors on Brainchild at the end of 2022. This decision has allowed her to put her all into her new endeavor, RAYNEIX, and bring her fantastic team along with her. At first, having to make the decision to close the business made Kiley feel like she was letting people down or failing in some way. But ultimately, success is personal and doesn’t look the same for everyone. Now, Kiley is working to redefine success for herself and to pursue the version that feels aligned with her personal values and goals. And she encourages other small business owners to do the same. 

If you are a small business owner and you do not want to have to scale your business, that’s okay! You can pursue your own definition of success and stay true to what feels right for you. Don’t let anyone tell you how your business should look to be successful, because success is personal and looks different for everyone. 

Quotes

• “I realized that if I were to sell it, I'd have to sell my team, and I believe that my team is the very best thing that has happened with Brainchild. So instead of selling it, we took a different approach. And at the very beginning of the year, I talked to my employees and I let them know that I think they're the best thing that's come out of Brainchild, and I wanted to go all in on RAYNEIX, and I'd like them to come with me should they have me. And luckily for me, they said, yes, we're all in.” (7:55-8:28 | Kiley)
• “By the end of March in 2022, we had signed all of the revenue we needed to meet the goals we had set for ourselves for the whole year, which was wild, and the first time that's ever happened. So then a lot of people are like, Well, wait a second. Things are going so well. Why would you change? Fair question, but I had to keep coming back to the fact that this wasn't what I wanted.” (9:07-9:31 | Kiley)
• “We'll be servicing women small business owners in a way that we really weren't able to before and that's really who we want to make an impact on.” (12:06-12:14 | Kiley)
• “We need to be clear on the fact that that definition of success is our own personal definition and nobody's definition is right, wrong, better, or worse than anyone else’s.” (15:10-15:20 | Kiley) 
• “You don't have to scale and grow and build in revenue and headcount to be successful. You can be small, mighty, and fulfilled. It is not selfish to want to build your business and live your life in a way that feels good and fulfilling to you.” (19:27-19:45 | Kiley)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter:“You don't have to scale, grow, and build in revenue and headcount to be successful. You can be small and mighty and fulfilled. And it is not selfish to want to build your business and live your life in a way that feels good and fulfilling to you,” shares host Kiley Peters, small business strategist, executive coach, and operations consultant. Today, Kiley talks about her decision to close Brainchild Studios and go all-in on RAYNEIX. 

Due to the COVID-19 pandemic and the subsequent Great Resignation, the past few years have been an even more difficult time than usual to be a small business owner. While facing staffing shortages and reduced revenue, Kiley came to realize that she was spending too much time on areas of the business that she did not want to be doing, and that the business was no longer aligned with her values as well as it could be. She attempted to scale the business as entrepreneurs are encouraged to do, but found that was not the business model she preferred to work in. So, ultimately, she has decided to close the doors on Brainchild at the end of 2022. This decision has allowed her to put her all into her new endeavor, RAYNEIX, and bring her fantastic team along with her. At first, having to make the decision to close the business made Kiley feel like she was letting people down or failing in some way. But ultimately, success is personal and doesn’t look the same for everyone. Now, Kiley is working to redefine success for herself and to pursue the version that feels aligned with her personal values and goals. And she encourages other small business owners to do the same. 

If you are a small business owner and you do not want to have to scale your business, that’s okay! You can pursue your own definition of success and stay true to what feels right for you. Don’t let anyone tell you how your business should look to be successful, because success is personal and looks different for everyone. 

Quotes

• “I realized that if I were to sell it, I'd have to sell my team, and I believe that my team is the very best thing that has happened with Brainchild. So instead of selling it, we took a different approach. And at the very beginning of the year, I talked to my employees and I let them know that I think they're the best thing that's come out of Brainchild, and I wanted to go all in on RAYNEIX, and I'd like them to come with me should they have me. And luckily for me, they said, yes, we're all in.” (7:55-8:28 | Kiley)
• “By the end of March in 2022, we had signed all of the revenue we needed to meet the goals we had set for ourselves for the whole year, which was wild, and the first time that's ever happened. So then a lot of people are like, Well, wait a second. Things are going so well. Why would you change? Fair question, but I had to keep coming back to the fact that this wasn't what I wanted.” (9:07-9:31 | Kiley)
• “We'll be servicing women small business owners in a way that we really weren't able to before and that's really who we want to make an impact on.” (12:06-12:14 | Kiley)
• “We need to be clear on the fact that that definition of success is our own personal definition and nobody's definition is right, wrong, better, or worse than anyone else’s.” (15:10-15:20 | Kiley) 
• “You don't have to scale and grow and build in revenue and headcount to be successful. You can be small, mighty, and fulfilled. It is not selfish to want to build your business and live your life in a way that feels good and fulfilling to you.” (19:27-19:45 | Kiley)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Most certified financial planners are not also fiduciaries. A fiduciary is someone who has a legal obligation to put their client’s needs ahead of their own. For example, anyone who works for a publicly traded company cannot be a fiduciary. It can be complicated to determine as your business grows what you should incorporate and what type of business you should file your taxes as. This can lead to complications with deductions and if you’re not careful, you could end up owing a lot of money in back taxes to the government. The benefit of a holistic approach to financial planning is having someone who really understands your business needs and your overall financial goals. 

When it comes to financial planning, it is important to do your homework and hire a certified financial planner that really understands your needs. It can be difficult to find a CFP that is also a fiduciary, but it is worth the extra work to find the right advisor. 

Quotes

• “A fiduciary is somebody who has a legal obligation to put the client's needs ahead of their own. So if you work for any publicly traded company, are you advocating for the client? Is it even possible to advocate for the client when really you're accountable to the shareholders?” (5:53-6:14 | Tammy)
• “Many business owners are underserved primarily because even if you are a certified financial planner, many certified financial planners who are not self employed themselves, don't know what it's like to be a business owner. They don't understand the needs that a business owner has.” (7:19-7:39 | Tammy) 
• “You need to be careful with schedule C. Because they will take your company, whatever business it is, and they're going to compare it to other companies. And they're going to see what the average is and they're gonna make you prove all of these deductions as to whether you're legitimate.” (16:52-17:10 | Tammy)
• “When it comes to incorporating, we might need a lawyer to come into play. But, in my opinion, the lawyer is not going to be helpful, unless they have the context.” (32:01-32:17 | Tammy)
• “If you have a business and you have a successful business, make sure that you find an advisor that understands you and gets you, that's a fiduciary. Make sure that they're a certified financial planner, and that they do planning.” (35:34-35:52 | Tammy)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Tammy Trenta

Twitter: https://twitter.com/TammyTrenta

Instagram: https://www.instagram.com/tammytrenta/

Connect with Kiley

Social: @kileypeters +...]]>“If you have a successful business, make sure that you find an advisor that understands you and gets you, that's a fiduciary,” explains Tammy Trenta, Founder and CEO of Family Financial. Tammy is a certified financial planner, tax coach, and exit planning advisor. Today, Tammy joins host Kiley Peters to talk about how to integrate holistic financial planning into your business and why it is so vital to work with a fiduciary. 

Most certified financial planners are not also fiduciaries. A fiduciary is someone who has a legal obligation to put their client’s needs ahead of their own. For example, anyone who works for a publicly traded company cannot be a fiduciary. It can be complicated to determine as your business grows what you should incorporate and what type of business you should file your taxes as. This can lead to complications with deductions and if you’re not careful, you could end up owing a lot of money in back taxes to the government. The benefit of a holistic approach to financial planning is having someone who really understands your business needs and your overall financial goals. 

When it comes to financial planning, it is important to do your homework and hire a certified financial planner that really understands your needs. It can be difficult to find a CFP that is also a fiduciary, but it is worth the extra work to find the right advisor. 

Quotes

• “A fiduciary is somebody who has a legal obligation to put the client's needs ahead of their own. So if you work for any publicly traded company, are you advocating for the client? Is it even possible to advocate for the client when really you're accountable to the shareholders?” (5:53-6:14 | Tammy)
• “Many business owners are underserved primarily because even if you are a certified financial planner, many certified financial planners who are not self employed themselves, don't know what it's like to be a business owner. They don't understand the needs that a business owner has.” (7:19-7:39 | Tammy) 
• “You need to be careful with schedule C. Because they will take your company, whatever business it is, and they're going to compare it to other companies. And they're going to see what the average is and they're gonna make you prove all of these deductions as to whether you're legitimate.” (16:52-17:10 | Tammy)
• “When it comes to incorporating, we might need a lawyer to come into play. But, in my opinion, the lawyer is not going to be helpful, unless they have the context.” (32:01-32:17 | Tammy)
• “If you have a business and you have a successful business, make sure that you find an advisor that understands you and gets you, that's a fiduciary. Make sure that they're a certified financial planner, and that they do planning.” (35:34-35:52 | Tammy)

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Tammy Trenta

Twitter: https://twitter.com/TammyTrenta

Instagram: https://www.instagram.com/tammytrenta/

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Pixie felt from a young age that we are the creators of our own lives and that has greatly influenced her own entrepreneurial path. She explains that if everything is an illusion and ultimately meaningless, we are in charge of assigning our own meaning and therefore, can create any life we choose for ourselves. She founded and runs multiple businesses by not following her passion, but instead following her purpose. Pixie suggests really taking the time to determine your own purpose and to dedicate yourself to that, rather than chasing your passions, because passion will rise and fall over time. 

When you recognize that the only limits are your own imagination, a world of possibilities opens up. Do not put limits on yourself or allow others to limit your potential. Instead, follow your driving purpose and assign positive meanings to your life. 

Quotes

• “The way we operate and how we are driven as a culture is something that's been self imposed. I do believe that time is an illusion. So now, it's not about time management, it's about your relationship with the management of time.” (6:03-6:21 | Pixie)
• “I think as creative entrepreneurs, we get stuck in our future. We spend so much time visualizing the future that when it doesn't happen like this, it's frustrating.” (10:37-10:50 | Pixie)
• “Know your purpose, not your passion. Get so in touch with who you are as a soul being that you can quickly go inside and be able to find your peace to own who you are no matter what the outside circumstance.” (24:12-24:28 | Pixie) 
• “If you're the one that's picking the meaning, then really, it's all meaningless. Not one position or another has any real credibility. So don't make the whole experience be so full of negative meaning that's negative. Pick the meaning you want to have.” (25:11-25:31 | Pixie)
• “Don't set limits, try to be limitless and I think the rest will fall into place. But remember, you're the only one setting the limits or telling yourself the story. So if somebody tells you no, or can't be along with your vision, try to just tune that out immediately. Don't create limits for yourself.” (29:02-29:27 | Pixie)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Pixie Paula Dezzutti

LinkedIn: http://www.linkedin.com/in/pixiepauladezzutti

Instagram: https://www.instagram.com/pixiepaulaofficial/

Skirt Magazine: skirtmagazine.com

Local Choice Spirits: localchoicespirits.com

Striped Pig Distillery: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Pixie Paula Dezzutti

LinkedIn: http://www.linkedin.com/in/pixiepauladezzutti

Instagram: https://www.instagram.com/pixiepaulaofficial/

Skirt Magazine: skirtmagazine.com

Local Choice Spirits: localchoicespirits.com

Striped Pig Distillery: stripedpigdistillery.com

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

The Women in Exit Planning Symposium is a large event focusing on women in all areas of the exit planning space. This symposium provides a unique chance for women in different areas of the same field to connect, network, and support each other. Topics include a discussion on family and culture, building your advisory team, gender discrepancies, expanding your network, and psychological obstacles for growth and exit. It is a great opportunity for not only women, but also for any men who work with female business owners to learn more about how they think and operate their businesses. 

The upcoming 2023 Exit Planning Summit hosted by EPI will feature a Women in Exit Planning Symposium for the first time ever. This event is an amazing career opportunity for female business owners and anyone who works in the exit planning space. 

Quotes

• “I think that the Women in Exit Planning Symposium will also help men who work with female business owners. It can be a different experience working with a male versus a female owner. And men who have female business owner clients should want to understand how they think, how they run their business.” (5:52-6:08 | Paige)
• “Being able to create this space now where we can share experiences or best practices is gonna be really beneficial for a lot of people.” (09:05-9:15 | Paige)
• “This will be a great space for people to meet others in a similar space and just get the chance to connect with other women.” (10:34-10:42 | Paige)
• “One of the most powerful opportunities for a woman business owner in her career is the potential exit of her business.” (11:47-11:54 | Kiley)

Links

Connect with Paige Wysocki 

LinkedIn: linkedin.com/in/paige-koerper-wysocki 

Exit Planning Summit: https://exitplanningsummit.com/ 

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com,“This will be a great space for people to get to meet others in a similar space and meet regionally and just get to connect with other women,” shares Paige Wysocki, Marketing Manager for the Exit Planning Institute (EPI). At EPI, Paige is responsible for interpreting business goals, objectives, and forming marketing strategies that accelerate them. She is passionate about innovation and uses this passion to develop and implement growth initiatives for EPI. Paige’s most recent growth initiative was EPI Academy, a now award-winning learning management system built to deliver hyper-engaging and actionable education to the exit planning community. Today, Paige joins host Kiley Peters to announce the first ever Women in Exit Planning Symposium coming up on May 24th, 2023, during the 2023 Exit Planning Summit. 

The Women in Exit Planning Symposium is a large event focusing on women in all areas of the exit planning space. This symposium provides a unique chance for women in different areas of the same field to connect, network, and support each other. Topics include a discussion on family and culture, building your advisory team, gender discrepancies, expanding your network, and psychological obstacles for growth and exit. It is a great opportunity for not only women, but also for any men who work with female business owners to learn more about how they think and operate their businesses. 

The upcoming 2023 Exit Planning Summit hosted by EPI will feature a Women in Exit Planning Symposium for the first time ever. This event is an amazing career opportunity for female business owners and anyone who works in the exit planning space. 

Quotes

• “I think that the Women in Exit Planning Symposium will also help men who work with female business owners. It can be a different experience working with a male versus a female owner. And men who have female business owner clients should want to understand how they think, how they run their business.” (5:52-6:08 | Paige)
• “Being able to create this space now where we can share experiences or best practices is gonna be really beneficial for a lot of people.” (09:05-9:15 | Paige)
• “This will be a great space for people to meet others in a similar space and just get the chance to connect with other women.” (10:34-10:42 | Paige)
• “One of the most powerful opportunities for a woman business owner in her career is the potential exit of her business.” (11:47-11:54 | Kiley)

LinkedIn: linkedin.com/in/paige-koerper-wysocki 

Exit Planning Summit: https://exitplanningsummit.com/ 

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

Entrepreneurs often forget to stop and think about what the actual end goal is for their business. In order to capture success, you have to first know what your goal is and how the business will create personal value for you. Some ways a business can create value is through succession, if you plan to pass your business down to a family member, it could help you to obtain financial freedom and independence, and it can be a fantastic way to capture your life’s work in a tangible way. When you know what the end goal is, you can gather the right team and resources to help you achieve that goal. Gaining wealth is all well and good, but without a purpose the most successful business in the world will fail to bring fulfillment. 

Entrepreneurs tend to have very busy and overwhelming lives and can lose sight of their own importance and the purpose that led them to want to start a business in the first place. In order to truly create lasting personal wealth and benefit from owning a business, it is important to really understand how to capture your success. There is a lot of strategy involved and it can be too much to accomplish without the right team behind you. Tune into this episode of Welcome To Eloma to learn more about the importance of building personal wealth alongside developing your business as an entrepreneur.

Quotes

• “When you spend time with entrepreneurs, you realize how purpose has driven their whole life.” (4:25-4:31 | Ali)
• “You need to know your end goal for the company. And most business owners, we're really good at getting things started, we usually have some team members and support to help get things finished.” (6:43-6:54 | Ali)
• “How are you actually taking the business success that you've built and turning it into a capture strategy, and developing the personal plans that can support that business success?” (8:30-8:41 | Ali) 
• “Don't underestimate the importance of you. You're the central part of your company. You're the central part of  the cash flow and income for your family. You're an integral part of your IP and your vision.’ You not being there is so impactful when you're an entrepreneur because you're connected to everything. So don't underestimate the importance of you and take the time to plan for you.” (13:47-14:20 | Ali)
• “What is your end goal for the company? And what actions can you take right now to help get you closer to that end goal? And if you haven't identified the end goal, that first step is to say, ‘Hey, here's my end goal’.” (24:20-24:33 | Ali)
• “It’s all in our mind…Our minds are the lens through which we experience the world, so if we can control our minds, we can essentially control the world. Because it's our reality. You can have all the money in the world, you can have freedom of time, freedom of relationships, freedom of your intention, direction, but if you don't have freedom from your mind, you are going to limit your experience. And in many cases, you can have every cup otherwise filled, but if you don't have freedom from your mind, you might be suffering.” (35:21-36:15 | Ali) 

Links

Connect with Ali Nasser

LinkedIn:“What is your end goal for the company and what actions can you take right now to help get you closer to that end goal? And if you haven't identified the end goal, that first step is to say, ‘Hey, here's my end goal’,” explains Ali Nasser, #1 Amazon bestselling author, serial entrepreneur, speaker, CEO, and wealth and life strategist. Ali is dedicated to helping business owners achieve their goals for their companies and in both their financial and personal lives. To do this, he uses his own personal experience with entrepreneurship to empower other business owners. Today, Ali joins host Kiley Peters to talk about how business owners can build their personal wealth. 

Entrepreneurs often forget to stop and think about what the actual end goal is for their business. In order to capture success, you have to first know what your goal is and how the business will create personal value for you. Some ways a business can create value is through succession, if you plan to pass your business down to a family member, it could help you to obtain financial freedom and independence, and it can be a fantastic way to capture your life’s work in a tangible way. When you know what the end goal is, you can gather the right team and resources to help you achieve that goal. Gaining wealth is all well and good, but without a purpose the most successful business in the world will fail to bring fulfillment. 

Entrepreneurs tend to have very busy and overwhelming lives and can lose sight of their own importance and the purpose that led them to want to start a business in the first place. In order to truly create lasting personal wealth and benefit from owning a business, it is important to really understand how to capture your success. There is a lot of strategy involved and it can be too much to accomplish without the right team behind you. Tune into this episode of Welcome To Eloma to learn more about the importance of building personal wealth alongside developing your business as an entrepreneur.

Quotes

• “When you spend time with entrepreneurs, you realize how purpose has driven their whole life.” (4:25-4:31 | Ali)
• “You need to know your end goal for the company. And most business owners, we're really good at getting things started, we usually have some team members and support to help get things finished.” (6:43-6:54 | Ali)
• “How are you actually taking the business success that you've built and turning it into a capture strategy, and developing the personal plans that can support that business success?” (8:30-8:41 | Ali) 
• “Don't underestimate the importance of you. You're the central part of your company. You're the central part of  the cash flow and income for your family. You're an integral part of your IP and your vision.’ You not being there is so impactful when you're an entrepreneur because you're connected to everything. So don't underestimate the importance of you and take the time to plan for you.” (13:47-14:20 | Ali)
• “What is your end goal for the company? And what actions can you take right now to help get you closer to that end goal? And if you haven't identified the end goal, that first step is to say, ‘Hey, here's my end goal’.” (24:20-24:33 | Ali)
• “It’s all in our mind…Our minds are the lens through which we experience the world, so if we can control our minds, we can essentially control the world. Because it's our reality. You can have all the money in the world, you can have freedom of time, freedom of relationships, freedom of your intention, direction, but if you don't have freedom from your mind, you are going to limit your experience. And in many cases, you can have every cup otherwise filled, but if you don't have freedom from your mind, you might be suffering.” (35:21-36:15 | Ali) 

Links

Connect with Ali Nasser

LinkedIn: https://www.linkedin.com/in/thealinasser/

Instagram: https://www.instagram.com/lifewithalinasser/

Website:  https://www.alinasser.com/

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: info@rayneix.com

The beauty of Together Digital is that it provides a safe space for women from all different backgrounds to speak freely and totally be themselves. It is a truly supportive community of women that uplift and empower one another while getting the chance to learn and grow together. Amy recognizes that with any membership platform, there is a focus on building numbers and retention, but the great thing about owning a business is that it doesn’t have to be for everyone. So if some people are not the right fit for the group or are not able to adhere to the code of conduct, those people do not have to be included. She shares that the greatest marketing for her has been word of mouth because it is not easy for women to find a genuine, safe community where the support is really unconditional. 

If you believe strongly in your mission and your values and get a like-minded community together, you can accomplish incredible things. Without the support of her Together Digital family, the original founder may never have run for Congress and Amy Vaughn may not have found her calling for entrepreneurship. Tune into this episode of Welcome To Eloma to learn more about the benefits of building community and how to create memberships that provide lasting value and keep members returning for more. 

Quotes

• “What I had found about the experience of being a part of Together Digital and leading a chapter was that even though I'd worked at large conglomerate agencies, there was nothing more educational and challenging than managing a group of volunteer women for a board and getting the opportunity within my local community to be walking around town and people know me not because of my agency, but because of being a  Together Digital member.” (2:02-2:36 | Amy)
• “Whenever I meet with these women, board members, members, I walk away feeling more energized, more connected, more seen and heard than I do some days when I'm at home or at work.” (4:13-4:22 | Amy)
• “There needs to be a code of conduct. Together Digital is all about making sure that we are maintaining confidentiality so that women feel like they can ask the hard questions in a safe space. We are also about making sure that we're creating a space for all women, regardless of their age, race, previous gender identity to infringe upon their ability to speak out competently. And that's not an easy thing to do.” (12:50-13:13 | Amy)
• “The beauty of owning your own business is that you don't have to be for everybody.” (13:51-13:55 | Amy)
• “The beauty of being a member in a space where you're with like-minded people is that you can show up whole, because it's all learning. It's a safe space to stretch your legs and learn. And that's what this group gave me.” (22:38-22:56 | Amy)

Links

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with...]]>“The beauty of being a member of a space where you're with like-minded people is that you can show up whole, because it's a safe space to stretch your legs and learn. And that's what my group gave me,” shares Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital, a community for women in digital marketing. Amy was a member of the community for almost 3 years helping to build the Cincinnati chapter before taking over for the founder when she decided to run for Congress. Today, Amy joins host Kiley Peters to talk about how to build community and add value through memberships. 

The beauty of Together Digital is that it provides a safe space for women from all different backgrounds to speak freely and totally be themselves. It is a truly supportive community of women that uplift and empower one another while getting the chance to learn and grow together. Amy recognizes that with any membership platform, there is a focus on building numbers and retention, but the great thing about owning a business is that it doesn’t have to be for everyone. So if some people are not the right fit for the group or are not able to adhere to the code of conduct, those people do not have to be included. She shares that the greatest marketing for her has been word of mouth because it is not easy for women to find a genuine, safe community where the support is really unconditional. 

If you believe strongly in your mission and your values and get a like-minded community together, you can accomplish incredible things. Without the support of her Together Digital family, the original founder may never have run for Congress and Amy Vaughn may not have found her calling for entrepreneurship. Tune into this episode of Welcome To Eloma to learn more about the benefits of building community and how to create memberships that provide lasting value and keep members returning for more. 

Quotes

• “What I had found about the experience of being a part of Together Digital and leading a chapter was that even though I'd worked at large conglomerate agencies, there was nothing more educational and challenging than managing a group of volunteer women for a board and getting the opportunity within my local community to be walking around town and people know me not because of my agency, but because of being a  Together Digital member.” (2:02-2:36 | Amy)
• “Whenever I meet with these women, board members, members, I walk away feeling more energized, more connected, more seen and heard than I do some days when I'm at home or at work.” (4:13-4:22 | Amy)
• “There needs to be a code of conduct. Together Digital is all about making sure that we are maintaining confidentiality so that women feel like they can ask the hard questions in a safe space. We are also about making sure that we're creating a space for all women, regardless of their age, race, previous gender identity to infringe upon their ability to speak out competently. And that's not an easy thing to do.” (12:50-13:13 | Amy)
• “The beauty of owning your own business is that you don't have to be for everybody.” (13:51-13:55 | Amy)
• “The beauty of being a member in a space where you're with like-minded people is that you can show up whole, because it's all learning. It's a safe space to stretch your legs and learn. And that's what this group gave me.” (22:38-22:56 | Amy)