West Coast Women Rising

Ep. 53: The Invisible Collapse: What Women Are Being Called to Build- Part 2

Wed, 01 Jul 2026 01:00:00 -0400

The Invisible Collapse: What Women Are Being Called to Build

What if the biggest challenges facing women in business today aren't visible on a balance sheet?

In this thought-provoking roundtable discussion, Ventura County Business Women founder Tawney Noriega is joined by empowerment strategist JJ Flizanes and entrepreneur Raini Stefan to explore what they call "The Invisible Collapse"—the shifting business landscape that is forcing women to rethink how they lead, grow, market, and sustain their businesses.

Together, they unpack the old business models that are no longer producing the same results and examine what women are being called to build instead.

Topics include:

• Why hustle culture is losing its appeal and effectiveness

• The growing trust recession and how buying behavior has changed

• Building authentic relationships in an increasingly skeptical marketplace

• The evolution of leadership and the identity shifts required for growth

• Moving from solopreneur thinking into true business ownership

• The difference between discipline and burnout

• Nervous system capacity and its impact on business success

• Why emotional resilience has become a critical leadership skill

• Balancing intuition, strategy, and data-driven decision making

• Marketing, visibility, and trust in a noisy digital world

• How authenticity is becoming a competitive advantage

• The importance of adaptability, curiosity, and personal growth in uncertain times

Throughout the conversation, the panel challenges traditional definitions of success and explores how women can create businesses that are both profitable and sustainable without sacrificing their health, values, or sense of purpose.

The discussion highlights a powerful truth: the future belongs to leaders who are willing to evolve. As old systems, expectations, and business models begin to break down, women are being invited to build something different—businesses rooted in trust, integrity, connection, and alignment.

If you've been feeling the pressure of changing markets, shifting consumer behavior, leadership challenges, or the tension between ambition and well-being, this conversation offers both validation and a new perspective on what is possible.

Because sometimes collapse isn't the end of something.

Sometimes it's an invitation to build something better.

Ep. 52: Ask the Experts Community Q&A -Part 1

Wed, 24 Jun 2026 01:00:00 -0400

Ask the Experts: Community Q&A

What happens when experienced women business owners come together to answer the questions that keep entrepreneurs up at night?

In this Community Q&A edition of Ask the Experts, West Coast Women Rising co-host and Ventura County Business Women founder Tawney Noriega sits down with empowerment strategist JJ Flizanes and entrepreneur Raini Stefan for an honest conversation about the realities of building a business in today's changing landscape.

Drawing from questions submitted by community members, the panel explores the challenges many women face as they grow their businesses, navigate uncertainty, and learn to trust themselves as leaders.

Topics include:

• How to grow a business without everything depending on you

• Creating systems, support, and scalability as a solopreneur

• Deciding which business investments are worth making

• Avoiding shiny-object syndrome and evaluating return on investment

• Breaking free from the feast-or-famine cycle

• Building consistent revenue through strategy, resilience, and adaptability

• The qualities that create successful business owners

• The role of integrity, humility, curiosity, and self-awareness in long-term growth

• Navigating leadership transitions and overcoming imposter syndrome

• Building confidence when speaking to decision-makers, executives, and leadership teams

Throughout the conversation, the panel shares personal stories, hard-earned lessons, and practical insights on entrepreneurship, leadership, mindset, and business growth.

Whether you're a new entrepreneur, a seasoned business owner, or somewhere in between, this episode offers a powerful reminder that business growth isn't just about strategy—it's also about personal growth, resilience, and learning to trust your own voice.

Because sometimes the answers we need most come from honest conversations with women who have been there too.

Ep. 51: Ko-Create Marketing with Kristen Fickeisen

Wed, 17 Jun 2026 01:00:00 -0400

Marketing That Actually Works: Clarity, Connection & Strategy with Kristen of KoCreate Marketing

In this episode of West Coast Women Rising, JJ Flizanes sits down with marketing strategist and entrepreneur Kristen of CoCreate Marketing to discuss the realities of entrepreneurship, the evolution of marketing, and why clarity is the foundation of business growth. From yoga studios and meditation retreats to running a boutique marketing agency, Kristen shares how listening to what people actually need led her to build a thriving business.

In This Episode You'll Learn:

Why many entrepreneurs struggle because they market without a strategy
The importance of message clarity before investing in marketing
How to identify the real audience for your products and services
Why AI can support your business—but can never replace human connection
The role data plays in making smarter business decisions
How collaboration and partnerships can accelerate growth
Why successful entrepreneurs focus on solving problems, not selling services
The power of listening to your audience and allowing your business to evolve

Key Takeaways

1. Marketing Starts with Clarity

Before worrying about social media, funnels, or advertising, Kristen emphasizes understanding:

Who you help
What problem you solve
Why your solution matters

When your messaging becomes clear, the right people begin to find you.

2. Stop Posting Without a Plan

Many business owners spend time creating content but have no strategy behind it. Kristen explains that every piece of content should support a clear message and guide potential clients toward a next step.

3. Your Audience Will Tell You What They Need

Both JJ and Kristen share how some of their most successful offers emerged because people asked for them. Rather than guessing what customers want, start conversations, ask questions, and pay attention to what people are already requesting.

4. Data is Your Friend

Tracking the right metrics helps you determine:

What's working
What's not
Where to focus your energy

You don't have to scrap everything when something isn't working—often a few adjustments make all the difference.

5. Relationships Will Always Matter

In an AI-driven world, businesses that continue talking directly with their customers will have the greatest advantage. Human connection remains the most valuable marketing strategy available.

Memorable Quote

"The businesses that stick around are the businesses that keep talking to people."

About Kristen

Kristen is the founder of KoCreate Marketing, a boutique marketing agency that helps entrepreneurs create clear messaging, build strong business foundations, and implement effective marketing systems. Her services include:

Marketing strategy and consulting
Social media management
Email marketing
Sales funnels
AI and automation systems
Founder Build Lab accelerator program

Resources & Links

KoCreate Marketing

https://kocreatemarketing.com

Business Growth Quiz

Growth Systems Assessment:

Growth Systems Quiz

Follow Kristen

Instagram @kocreatemarketing

Ventura County Business Women

Ventura County Business Women (VCBW)

Connect with JJ Flizanes

Websites

JJ Flizanes Official Website

Podcasts

Spirit, Purpose & Energy Podcast

Ep. 50: When Success Demands Reinvention

Wed, 10 Jun 2026 01:00:00 -0400

When Success Demands Reinvention

What happens when the version of you that created your current success is no longer the version you're meant to be?

In this powerful and deeply personal conversation, JJ Flizanes and Tawney Noriega explore the uncomfortable yet necessary process of growth, reinvention, and expansion. Both share real-life experiences of navigating major shifts in business, relationships, identity, and leadership—and why the next level often requires letting go of who you've been in order to become who you're meant to be.

JJ opens up about the journey behind her upcoming book, the fears that surfaced around fully stepping into her work, and the realization that many entrepreneurs unknowingly hold themselves back because of old beliefs about safety, belonging, and acceptance. Tawny shares how challenges within her marriage became a mirror for her own growth, leadership, and willingness to speak more boldly about what she believes.

Together, they discuss upper limits, people-pleasing, emotional healing, entrepreneurship, feminine leadership, and the courage it takes to stop seeking approval and start honoring your truth.

If you've been feeling restless, uninspired, stuck, or called toward something bigger—but aren't sure what comes next—this episode is for you.

In This Episode:

How to recognize when you've outgrown a business model, role, or identity
The hidden fears that keep entrepreneurs playing small
Why growth often feels uncomfortable before it feels exciting
The connection between personal healing and business success
How relationships mirror our deepest wounds and greatest opportunities for growth
The difference between seeking safety and creating safety within yourself
Why trying to please everyone limits your impact
The role of feminine and masculine energy in leadership and entrepreneurship
Signs you're being called into your next chapter
How receiving more can create greater abundance and momentum

Key Takeaway

Growth isn't always about doing more. Sometimes it's about becoming more of who you truly are. The challenges, discomfort, and uncertainty you're experiencing may not be signs that something is wrong—they may be signs that you're ready for expansion.

The next level of your business, leadership, relationships, and life requires a new version of you. The question is: Are you willing to become her?

Ep. 49: Price to Pay for Living Your Purpose

Wed, 03 Jun 2026 01:00:00 -0400

What if the life you want is available to you—but the real question is whether you're willing to pay the price to get there?

In this solo episode, JJ explores a powerful lesson inspired by Bishop T.D. Jakes: the six prices everyone must pay to fully step into their purpose. Whether you're longing for a healthier body, a more fulfilling relationship, a thriving business, or simply a life that feels more aligned, growth requires courage, commitment, and a willingness to move beyond your comfort zone.

JJ shares personal stories, lessons from her entrepreneurial journey, and insights into why so many people stay stuck despite wanting change. She challenges listeners to examine where fear, the need for validation, limiting beliefs, and unsupportive environments may be preventing them from becoming who they're meant to be.

If you've been feeling frustrated, uninspired, anxious, or called toward something bigger, this episode offers a roadmap for understanding what may be standing in your way—and how to move forward with greater confidence and clarity.

In This Episode, You'll Learn:

Why waiting for validation keeps you from taking meaningful action
How criticism often appears when you're growing beyond others' expectations
The role obstacles and turbulence play in personal transformation
Why lack of resources doesn't have to stop you from pursuing your goals
How your environment and community influence your success
Why growth sometimes requires finding new people who support your gifts
The connection between fear, purpose, and personal expansion
How surrender and trust can create unexpected opportunities
Why clarity often comes through action—not before it
The importance of surrounding yourself with people who inspire growth and possibility

Key Takeaways

Living your purpose isn't about waiting until you feel ready. It's about making decisions before certainty arrives. Growth will challenge your relationships, beliefs, routines, and identity. The discomfort isn't a sign you're on the wrong path—it's often evidence that you're evolving.

The life you desire may require you to release old stories, outgrow familiar environments, and trust yourself more deeply than ever before. The question isn't whether there will be obstacles. The question is whether your desire for a more aligned life is greater than your desire to stay comfortable.

Memorable Quote

"You can't solve a problem with the same mind that created it. Until you gain a new perspective, a new experience, and move beyond your comfort zone, change will remain difficult."

Reflection Questions

Where am I still waiting for validation before taking action?
What criticism or fear of criticism has been holding me back?
What area of my life is asking me to grow beyond my current comfort zone?
Does my current environment support the person I'm becoming?
What is one courageous step I can take toward greater alignment today?

Resources Mentioned

Bishop T.D. Jakes and the concept of "The Price of Living Your Purpose"
Think and Grow Rich by Napoleon Hill
Concepts from the Law of Attraction, faith, decision-making, persistence, and personal responsibility for creating change.

Final Thought

Purpose isn't found by waiting. It's discovered through action, courage, and a willingness to become someone new. The path may not be easy, but the cost of staying stuck is often far greater than the price of growth.

Ep. 48: Stop Giving it Away for Free

Thu, 28 May 2026 01:00:00 -0400

In this honest and fiery conversation, JJ Flizanes and Tawney Noriega explore what happens when women in business overgive, undercharge, ignore their boundaries, and try to help people who may not actually be ready to change. Tawney shares her journey from trauma-informed support and mindset conversations into more integrated business work, while JJ brings in powerful insights about self-worth, client fit, pre-qualification, and the energetic cost of giving too much away.

This episode is a must-listen for women entrepreneurs, coaches, healers, creatives, and service providers who have ever felt drained by clients, guilty for charging, or afraid to say no.

In This Episode

JJ and Tawney discuss:

Why business brings up survival, fear, worthiness, and capacity
The difference between people who want help and people who are ready to change
Why boundaries become more important as you grow
How overgiving leads to burnout, resentment, and energetic depletion
Why free help is not always helpful
How pricing reflects self-worth and client commitment
The importance of knowing who your ideal clients are — and who they are not
Why you will outgrow rooms, communities, offers, and versions of yourself
How to protect your time, energy, and emotional bandwidth

Key Takeaway

You are not for everyone — and everyone is not for you. As your business grows, your boundaries, standards, pricing, and client criteria must grow with you.

Reflection Questions

Where am I giving away too much of my time, energy, or expertise?
What kind of clients do I truly want to work with?
What are the red flags that someone is not a fit for me?
Where am I negotiating my worth?
Am I in the right room — and are these my people?

Best Quote

“Stop giving your shit away for free.” — JJ Flizanes

Ep. 47: Seasons of Life Celebrations with Gia Ilole

Wed, 20 May 2026 01:00:00 -0400

Ritual, Grief, Community & Celebrating Life’s Transitions

In this heartfelt and inspiring conversation, JJ sits down with Gia Ilole, founder of Seasons of Life Celebrations to explore the healing power of ritual, intentional community, and honoring life’s transitions — both joyful and painful.

After experiencing profound personal loss — the death of her sister followed just six months later by the sudden loss of her husband — Gia discovered a deep need for meaningful, secular ceremonies that support people through grief, transition, and transformation.

Together, JJ and Gia discuss:

Why ritual matters more than ever in modern life
How intentional ceremonies help people heal and reconnect
The emotional importance of community and shared experiences
Why transitions deserve acknowledgment — not just weddings and funerals
How grief can uncover purpose, service, and a new calling
The role of celebration in milestones like divorce, retirement, career shifts, menopause, empty nesting, and personal reinvention
Why many people need support creating ceremonies that truly reflect who they are

Gia shares how her business helps individuals and families design customized ceremonies, memorials, and celebrations that feel deeply personal and healing — whether in person or remotely.

JJ also reflects on her own love of ritual, community-building, and creating memorable experiences through intentional gatherings, traditions, and ceremonies. The conversation expands into:

Love languages and quality time
Creating annual traditions and meaningful gatherings
Estate planning beyond finances
Leaving loved ones guidance for memorial wishes
The growing need for community-centered healing

One of the most powerful themes of the episode is this:

We don’t have to wait for tragedy to become intentional about connection, celebration, and meaning.

Gia explains how rituals — even simple or symbolic ones — can psychologically and emotionally help people process change, grief, endings, beginnings, and identity shifts.

Topics Covered

Grief & healing
Secular memorial ceremonies
Ritual & spirituality
Community building
Empty nest transitions
Menopause & identity shifts
Divorce & career transition ceremonies
Intentional living
Celebrating milestones
Death doulas & end-of-life planning
Entrepreneurship after loss
Service, connection & purpose

About Gia Ilole

Gia Ilole is the founder of Seasons of Life Celebrations, a company devoted to helping people create meaningful ceremonies and intentional rituals for life’s biggest transitions. Services include:

Memorial planning
Celebration officiating
Ceremony design
Obituary & eulogy writing
Memorial mapping
Customized rituals
Life transition celebrations

Connect with Gia

Website: Seasons of Life Celebrations
Instagram: @seasonsoflifecelebrationsvc

Key Takeaway

Life is made meaningful through intentional connection, shared experiences, and rituals that honor who we are becoming — not just who we’ve been

Ep. 46: Stretching Yourself into New Results

Wed, 13 May 2026 01:00:00 -0400

In this episode, JJ and Melanie discuss

Setting a bold goal to induce self-growth
Committing to what you desire
Why do we experience resistance?
Learning to listen to your intuition

Key Takeaways of this Episode:

When you set a bold goal, it activates untapped resourcefulness in your brain and it allows it to go outside of its current paradigm, creating new ways, new ideas, and new processes. Eventually, it will result in creating a new you, someone who is capable of manifesting that huge goal.

Being committed means being all-in. It means you’ll do whatever it takes to get there. Be pulled and empowered by passion and purpose rather than pain or fear. Focus on the energy of the joy you’ll feel when you attain that goal rather than the hardship or discomfort you might have to endure to get there.

The more committed you are to a bold goal, the more intense the resistance feelings that come up and that’s when you know you’re on the right track. The unconscious mind doesn’t want things to change, it’s job is to keep you safe and the more you’re stretching the more you’ll hear its objections.

Trust the vibrational alignment of what you are called to do rather than what you think you are supposed to do. Learn to listen to your intuition and recognize the signs that your body, soul, spirit, and the universe is giving you.

About Melanie Benson:

Melanie is an Authority Amplifier, Revenue Strategist and Money Mindset Coach for expert-preneurs (coaches, consultants, course creators and service professionals who are building a successful business around their expertise.) With over 12 years experience in corporate America and 21 years as an entrepreneur and coach, Melanie specializes in transforming wisdom into wealth through powerful mindset shifts, influence boosting strategies and aligned visibility that generates an endless supply of clients and opportunity.

About JJ Flizanes:

JJ Flizanes is an Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. https://jjflizanes.com

Ep. 45: Plant Medicine, Trauma & Integration: A Deeper Look at Healing

Wed, 06 May 2026 01:00:00 -0400

In this deeply personal and expansive conversation, JJ and Tawney take the healing discussion to the next level—exploring plant medicine, addiction, emotional trauma, and true integration.

Tawney shares the raw story of her first mushroom journey and how it became a turning point that shifted everything—from how she saw herself, to how she built her business and community.

JJ expands on the role of psychedelics in emotional healing, the nervous system, and why most people stay stuck—even after years of personal development work.

💡 What You’ll Learn

How plant medicine can create breakthroughs when nothing else works
The difference between intellectual healing vs embodied transformation
Why addiction isn’t about substances—it’s about what you’re avoiding
How trauma shuts down parts of the brain (and how to reopen them)
What “ego death” really means—and why it matters
The role of integration (and why most people skip it)
How your inner world directly impacts your business and success

🧠 Key Takeaways

1. Healing Isn’t About Learning—It’s About Experiencing

You can study healing for years and still stay stuck.

“I had heard everything before—but this time I felt it.”

True transformation happens when the body integrates what the mind already knows.

2. Addiction Is Deeper Than Substances

Addiction isn’t just drugs or alcohol—it’s:

Control
Workaholism
People-pleasing
Avoidance

“We all have addictions—and most of them are socially acceptable.”

3. You Can’t Heal in Survival Mode

When your nervous system is stuck in fight-or-flight:

You can’t access healing
You can’t think clearly
You can’t change patterns

This is why many people stay stuck—even when they “know better.”

4. Plant Medicine Can Bypass the Noise

Psychedelics (when used intentionally) can:

Quiet the analytical mind
Open new neural pathways
Allow suppressed emotions to surface
Create direct connection to truth and source

“There was nothing louder than my internal voice—until that experience.”

5. Integration Is Everything

The breakthrough isn’t the end—it’s the beginning.

Without integration:

Insights fade
Patterns return
Nothing actually changes

Real healing happens in the weeks and months after.

6. You Always Have a Choice

One of the most powerful realizations:

You are not stuck
You are not powerless
You are choosing—consciously or unconsciously

“You are the creator—you just haven’t felt it yet.”

⚖️ The Bigger Conversation

This episode isn’t just about psychedelics—it’s about:

Why people stay stuck in pain
Why awareness doesn’t equal change
And how to move from knowing → embodying → becoming

🔥 Final Takeaway

You don’t need more information.

You need integration, experience, and truth that lands in your body.

Healing isn’t about escaping your pain—

…it’s about finally facing it, feeling it, and choosing differently.

🎯 Who This Episode Is For

Women doing “all the work” but still feeling stuck
High achievers with hidden emotional patterns
Anyone curious about plant medicine and deeper healing
Those ready to move from coping → transformation

Ep. 44: Are You Your Own Healer? The Truth About Healing vs Coaching

Wed, 29 Apr 2026 01:00:00 -0400

In this deep and honest conversation, JJ and Tawney unpack the popular phrase “you are your own healer”—and why it’s both empowering and incomplete.

They explore the balance between self-awareness and external support, breaking down when inner work is essential… and when you need guidance, coaching, or new frameworks to actually create change.

💡 What You’ll Learn

What “being your own healer” really means
Why self-awareness alone doesn’t create transformation
The difference between healing, coaching, and integration
How early programming (ages 0–7) shapes your patterns
Why most people can’t see their own blind spots
When it’s time to stop doing it alone and seek support

🧠 Key Takeaways

1. You Have to Be With Yourself First

Healing begins with learning to sit with your thoughts, emotions, and body—without distraction or avoidance.

2. But You Can’t Heal What You Can’t See

Even highly self-aware people miss their own patterns. Without new perspectives or tools, growth can stall.

“You can sit with yourself for years and still not see the pattern.”

3. Your Patterns Were Programmed Early

Most of your beliefs were formed before age 7—meaning your reactions today are often unconscious and automatic.

4. Healing = Change in Real Time

True healing isn’t just understanding your story—it’s being different in the same situation.

5. Coaching Provides What You Can’t Access Alone

A great coach doesn’t heal you—they:

Reflect your blind spots
Offer new frameworks
Help you take aligned action

⚖️ The Truth About Self-Healing

“You are your own healer” can feel empowering…

but for many, it’s overwhelming without the right tools or support.

“Some people don’t know how to get out of their own cycle.”

The real growth path is:

➡️ Learn to know yourself

➡️ Integrate what you learn

➡️ Get support where you’re stuck

🔥 Final Takeaway

You are responsible for your healing…

but you’re not meant to do it alone.

🎯 Who This Episode Is For

Women who feel stuck despite doing “the work”
High achievers ready for deeper emotional integration
Anyone wondering if they need coaching or support
Those ready to move from awareness → transformation

Ep. 43: The Joyful Success Coach with Julie Kraschinky

Wed, 22 Apr 2026 01:00:00 -0400

In this inspiring conversation, JJ sits down with entrepreneur, coach, and community builder Julie Kraschinsky to explore what it really takes to trust yourself, take bold leaps, and build a business aligned with joy, intuition, and purpose.

Julie shares her journey from corporate sales, to 30 years in direct sales leadership, to building a thriving coaching practice rooted in faith, possibility, and what she calls Joyful Momentum.

In This Episode We Discuss:

How Julie’s entrepreneurial journey began unexpectedly through direct sales
The lessons she learned leading teams, earning 14 career cars, and developing as a leader
How divorce, uncertainty, and personal hardship became catalysts for reinvention
Why “the bigger risk may be staying where you are”
The role of intuition, faith, and taking leaps before you feel fully ready
Why life and business can’t be separated in true coaching and growth
The emotional patterns that often hold entrepreneurs back more than strategy does
Why community, support, and surrounding yourself with people who elevate you matters
How COVID unexpectedly expanded opportunities for connection and business growth
Julie’s GPS — Genius Power System and how listening inward creates momentum
Why money should not be the reason you abandon a dream
Julie’s belief that make the decision first — the money can figure itself out

Favorite Quotes from the Episode

“You’re always believing in something — either it can work, or it can’t. Why not believe it can?”

“Don’t let your bank account tell you what your dream is pulling you to do.”

“You are not doing business alone. Lock arms with people who help elevate you.”

“Make the decision first. The money figures itself out.”

Resources Mentioned

Julie’s Entrepreneurial Assessment

🌐 juliekcoaching.com/assessment

Gifted Coaching Session with Julie

🌐 juliekcoaching.com/gifted

Learn More About Julie

🌐 juliekcoaching.com

Connect with Julie Kraschinsky

(Use Julie’s website as your main connection hub for socials, events, and the Joyful Momentum Collective.)

🌐 juliekcoaching.com

Connect with JJ Flizanes

🌐 https://jjflizanes.com

Free Feelings & Needs List:

🌐 https://jjflizanes.com/feelingslist

Learn more about the Empowering Minds Network

🌐 https://jjflizanes.com

About West Coast Women Rising

West Coast Women Rising features conversations with women leaders, entrepreneurs, and changemakers sharing honest stories, practical wisdom, and the mindset shifts that help women rise in business and in life.

If this episode resonated, share it with a woman in your circle who may be standing at the edge of her next leap.

Ep. 42: Integrative Acupuncture with Pauline Torrey-Magret

Wed, 15 Apr 2026 01:00:00 -0400

In this episode of West Coast Women Rising, JJ Flizanes sits down with Pauline Torrey-Magret, an integrative medicine practitioner based in Ventura, to explore the deeper layers of healing beyond conventional medicine. Pauline shares her extraordinary journey from growing up on a holistic farm in France to becoming a doctor of Oriental medicine, weaving together bodywork, acupuncture, functional medicine, and spiritual inquiry.

From Pharmaceuticals to Purpose

Pauline began her career in the pharmaceutical industry, where she quickly became disillusioned with a system focused on symptom management rather than true healing. A pivotal moment with a cardiologist-rabbi sparked a life-changing question: What existed before Western medicine? This question launched her lifelong quest into natural, ancestral, and integrative healing modalities.

A Global Journey into Holistic Medicine

Her path led her from France to California, where she immersed herself in somatic bodywork, psychology, and energy healing. Over decades, Pauline studied:

Traditional Chinese Medicine & acupuncture
Functional and nutritional medicine
Herbal medicine (Eastern and Western)
Comparative religion and spiritual philosophy
Meditation, including intensive training in a Thai monastery

This diverse background shaped her belief that healing must address the physical, emotional, mental, energetic, and spiritual bodies simultaneously.

Healing Through Relationship, Not Protocol

Unlike many practitioners, Pauline emphasizes that medicine is an art, not a formula. She rejects one-size-fits-all “standard of care” approaches and instead focuses on deep, individualized healing through:

Presence and intuitive listening
Somatic awareness and body-based healing
Emotional processing and trauma acknowledgment
Energetic alignment and consciousness work

Her work is rooted in relationship—helping clients uncover root causes rather than just treating symptoms.

The Power (and Confusion) of Touch

Pauline highlights the often-overlooked importance of touch as a primary human need. Through her early bodywork training, she discovered how people’s history with touch—healthy or traumatic—can be felt and addressed through the body. She emphasizes that learning how to receive safe, intentional touch is just as important as giving it.

East Meets West: The Future of Medicine

With experience in both Western and Eastern systems, Pauline sees a major gap in modern healthcare: the lack of integration. While Western medicine excels in acute care, it often fails to address root causes. True healing, she believes, requires bridging both worlds—combining science, intuition, and consciousness.

How Pauline Describes Her Work

When asked to define what she does in just a few seconds, Pauline says:

“My work is to facilitate awareness to consciousness… working with the physical, emotional, energetic, and spiritual bodies.”

Business Wisdom for Healers & Entrepreneurs

For those building a purpose-driven business, Pauline shares powerful advice:

Start with a clear vision—see and feel the future you’re creating
Develop consistency through practice—mastery comes from doing the work
Find your tribe—not every community will support your growth
Stay curious and committed—your evolution never ends

She emphasizes that success isn’t just about skill—it’s about alignment, resilience, and surrounding yourself with the right people.

Key Takeaways

Healing is multidimensional—address all layers of the self
Root cause matters more than symptom management
True medicine is both science and art
Consciousness and awareness are central to transformation
Your environment and community can make or break your growth

Connect & Learn More

Pauline offers both in-person and remote sessions, working deeply with clients ready for transformation at the root level.

http://i-am.care

Ep. 41: Overwhelm and Boundaries

Wed, 08 Apr 2026 01:00:00 -0400

In this raw and deeply honest conversation, JJ Flizanes and Tawny Noriega explore the real root of overwhelm—and why it’s often not about boundaries, but self-abandonment.

Through personal stories, emotional breakthroughs, and practical insights, they unpack how high self-awareness can sometimes mask unhealthy patterns, why telling the truth is the key to freedom, and how to stop taking responsibility for everything in your reality.

This episode is a powerful invitation to reclaim your energy, redefine your boundaries, and step into a more aligned, empowered version of yourself.

💡 What You’ll Learn

Why overwhelm is often a symptom of self-abandonment
The hidden trap of “being self-aware” while still avoiding truth
How not speaking your truth creates resentment and burnout
The difference between your responsibility vs. others’ responsibility
Why taking ownership of everything in your reality can be exhausting
How to discern what’s yours to process—and what’s not
The role of truth-telling in emotional freedom and healthy relationships
How to hold space for others without losing yourself
Why clarity doesn’t equal speed in healing or manifestation
How to stay aligned with your desired frequency—even when life isn’t resolved

🧠 Key Takeaways

1. It’s Not a Boundary Problem—It’s Self-Abandonment

Many people think they struggle with boundaries, but the deeper issue is saying yes when it’s not true—and abandoning themselves in the process.

2. Self-Awareness Can Become a Trap

Constantly internalizing everything as “mine to fix” leads to emotional exhaustion and an endless loop of processing.

3. Not Everything Is Yours to Heal

Just because something shows up in your reality doesn’t mean it’s yours to own. Learning to distinguish between your work and others’ work is essential.

4. The Truth You Don’t Say Becomes Resentment

Avoiding honesty to protect others often leads to emotional buildup—and eventually, burnout or emotional explosions.

5. Overwhelm Comes from Power Loss

When you feel at the mercy of others’ needs or expectations, you lose your sense of control. Reclaiming your space and authority changes everything.

6. You Can Hold Space Without Losing Yourself

Compassion doesn’t mean overextending. Healthy relationships require mutual exchange, not one-sided emotional labor.

7. Clarity Doesn’t Speed Up Reality

Processing quickly doesn’t mean outcomes will resolve faster. Learning to stay grounded in your state—regardless of timing—is the next level.

8. You Get to Choose Your Frequency

You cannot control the world, but you can choose how you show up in it. Growth requires deciding:

👉 Who do I want to be in this moment?

✨ Powerful Quotes

“It’s not that I had a boundary problem—I had a self-abandonment pattern.”
“I wasn’t telling the truth, so it kept bottling up.”
“Just because it shows up doesn’t mean it’s mine to fix.”
“You have to make peace with where you are before it can change.”
“Who do I want to be right now, regardless of what’s happening?”

🛠️ Practical Applications

Start noticing where you say “yes” when you mean “no”
Practice telling the truth earlier—before resentment builds
Ask: Is this mine to carry, or am I taking this on unnecessarily?
Create boundaries around who you hold space for
Focus on your internal state, not external resolution
Choose your response consciously in each moment

❤️ Final Reflection

Growth isn’t about fixing everything—it’s about becoming someone who no longer abandons themselves.

When you stop taking responsibility for everything—and start telling the truth—you free up energy, clarity, and alignment for what truly matters.

Ep. 40: Outgrowing the Life and Business That Made You Successful

Wed, 01 Apr 2026 01:00:00 -0400

What happens when you’ve achieved everything you thought you wanted… and it still doesn’t feel right?

In this powerful conversation, JJ Flizanes joins Allison Lane to unpack the hidden experience so many high-achieving women face—but rarely talk about: outgrowing the very life they worked so hard to build.

From anxiety and burnout to the quiet feeling of “this can’t be it,” this episode dives into why success can start to feel empty—and what’s actually underneath it.

Together, JJ and Allison explore the deeper emotional, psychological, and subconscious patterns that keep brilliant women stuck, invisible, or second-guessing their next move—even when they know they’re meant for more.

If you’ve ever felt disconnected, restless, or unsure of your next chapter… this conversation will help you understand why—and what becomes possible when you finally listen to that inner call.

🔥 What You’ll Learn in This Episode

Why high-achieving women often feel unfulfilled after reaching success
The difference between burnout vs. outgrowing your current life
How subconscious beliefs and core wounds drive overachievement
Why “mindset work” alone isn’t enough—and what actually creates change
The hidden role of addiction to achievement, control, and validation
Signs you’re repressing your true purpose (and how it shows up physically and emotionally)
Why visibility feels so hard—and how fear of judgment keeps you playing small
The truth about needing more certifications, degrees, or “permission”
What happens when you finally align with your purpose, passion, and dharma
How to move from confusion and stagnation into clarity, energy, and momentum

🚨 Key Takeaways

Success built on external validation or compensation will eventually feel empty
Anxiety, burnout, and even physical symptoms can be signs of misalignment
You don’t need more credentials—you need clarity and alignment
You are not for everyone—and hiding keeps the right people from finding you
Growth requires stepping through discomfort, not avoiding it
When you align with your truth, life becomes lighter, more energized, and more supported

💡 JJ’s Core Insight

“If you are hiding from the 10% who won’t like you, you’re also hiding from the people who need you most.”

🌱 What Becomes Possible

When you stop ignoring that inner knowing and start listening:

You feel lighter and more energized
Your nervous system begins to calm
Opportunities and alignment start showing up
You gain clarity on your purpose and next steps
You move from performing… to truly living your truth

🎯 Invitation

If this episode resonated with you, you are not alone—and you are not stuck.

JJ and Allison are hosting a live masterclass to go deeper into this conversation:

👉 Why Brilliant Women Stay Invisible (and How to Step Into Your Next Level)

📅 April 10

🔗 Register: jjflizanes.com/brilliantwomen

🎟️ Use the free VIP code JJFREE

💬 About the Guest

Allison Lane helps accomplished women expand their visibility, authority, and impact—guiding them from industry experts to recognized thought leaders through books, media, and strategic positioning.

💫 About JJ Flizanes

JJ Flizanes is an Empowerment Strategist, author, and podcast host who helps people heal emotional patterns, uncover core wounds, and align with their purpose to create lasting transformation.

🔊 Final Thought

If you’ve been quietly wondering, “Is this all there is?”

That question isn’t a problem.

It’s the beginning of your next evolution.

Ep. 39: Louise Bretz and Bretz Financial Wellness Coaching

Wed, 25 Mar 2026 01:00:00 -0400

In this episode of West Coast Women Rising, JJ sits down with financial coach Louise Bretz to explore the deeply personal and often emotional relationship we have with money.

Louise shares her journey from running a dance studio and accumulating significant debt to transforming her life through financial education and ultimately becoming a coach who helps others do the same.

Together, JJ and Louise dive into the realities of entrepreneurship, the emotional blocks around money, and how shifting your mindset from “budgeting” to a “spending plan” can create both freedom and empowerment.

This conversation is a powerful reminder that financial clarity isn’t about restriction—it’s about creating choice, confidence, and peace.

🔑 Key Topics Covered

Louise’s entrepreneurial journey from dance instructor to financial coach
The financial mistakes that led to $40K+ in debt—and how she paid it off
How money struggles impact relationships, communication, and self-worth
Why people feel shame and avoidance around finances
The difference between budgeting vs. a “spending plan”
Entrepreneurship lessons: marketing, ROI, and long-term thinking
Why visibility and messaging matter more than tactics
Finding the right clients vs. trying to help everyone
The importance of patience and long-term investment in business growth
Real-life success story: helping a widow gain financial confidence and freedom

💡 Key Takeaways

1. Financial clarity creates emotional freedom

When you understand your money, you gain confidence, choice, and peace of mind.

2. Budgeting isn’t restriction—it’s empowerment

Reframing it as a spending plan helps remove shame and creates ownership.

3. Discipline leads to freedom

Just like dance, structure gives you the ability to express and enjoy life more fully.

4. Money conversations are deeply emotional

Many people avoid finances due to shame, fear, or lack of education—not lack of intelligence.

5. Entrepreneurship is always a test

Success comes from experimenting, refining your message, and staying aligned with who you truly want to serve.

6. ROI isn’t always immediate

The biggest returns in business often come from relationships, connections, and long-term momentum.

👩‍💼 About Louise Bretz

Louise Bretz is a financial coach who helps individuals and couples take control of their money, eliminate debt, and create a clear plan for their financial future.

After overcoming her own financial challenges—including significant credit card debt—Louise now empowers others with practical tools, education, and personalized coaching to build confidence and freedom with money.

🎯 Who Louise Helps

Louise works best with:

Individuals who earn good money but don’t know where it’s going
People who feel stuck and unable to get ahead financially
Couples struggling to communicate about money
Those ready for structure, clarity, and accountability

🛠️ How to Work with Louise

Start with a free consultation call
3-month foundational coaching program
Weekly (then bi-weekly) Zoom sessions
Ongoing support and accountability options

🌐 Website: moneycoachlouise.com

📧 Email: coachlouisebretz@gmail.com

💬 JJ’s Final Thought

Everything in business—and in life—is a test.

Your message, your strategy, your finances… they all evolve as you do.

Give yourself permission to learn, adjust, and grow—because the clarity you’re seeking is built over time.

Ep. 38: Competition vs Collaboration

Wed, 18 Mar 2026 05:00:00 -0400

In this meaningful conversation, JJ Flizanes and Tawney Noriega explore the difference between operating from competition versus collaboration in business and community. What unfolds is a deeper conversation about self-trust, safety, courage, authenticity, and knowing your role in someone else's growth journey.

Tawney shares what she's seeing inside the Ventura County Business Women community: women navigating the discomfort of being around others who offer similar services, while still craving connection, support, and real community. JJ adds a personal layer by sharing insights from a recent birthday medicine journey that brought clarity around alignment, upper limits, visibility, and the fear that can surface when it's time to grow.

Together, they unpack how competition often comes from scarcity, insecurity, and disconnection from self, while collaboration asks us to know who we are, trust what we bring, and honor that not everyone is meant for us.

In This Episode

Why collaboration requires self-trust
How competition often comes from scarcity and fear
The importance of creating internal safety
Why your work is not meant for everyone
How to recognize where you fit in someone's growth process
Why community helps business owners grow faster
How to become more discerning about collaborations
The difference between transactional business and building an ecosystem

Key Takeaways

You are not for everyone. That's not a problem — it's clarity. The more you know who you are and who you serve, the less you compare yourself to others.

Safety starts within. External support matters, but true safety has to come from your connection to yourself, your values, and your higher guidance.

Collaboration takes courage. It requires honesty, boundaries, discernment, and the willingness to say yes or no from alignment.

Community is an advantage. The right relationships can accelerate growth, expand opportunities, and reduce the isolation that so many business owners feel.

Notable Moments

00:00 – Why this conversation is so relevant in women's business communities 04:39 – JJ shares lessons from a recent personal healing journey 17:18 – Tawney explains why collaboration requires self-trust 22:07 – JJ talks about internal safety and not waiting for the outside world to validate you 34:08 – JJ offers a practical framework for choosing aligned collaboration partners 44:35 – Tawney shares why collaboration is part of a new business model built on shared opportunity 49:17 – JJ breaks down the masculine energy of competition and the feminine energy of allowing and co-creation

Quotes

"Collaboration requires self-trust." — Tawney Noriega

"You are the magic. That's what sets you apart from anybody else." — Tawney Noriega

"When I'm out of alignment, I feel threatened and I'm in scarcity." — JJ Flizanes

"Safety cannot come from outside of you." — JJ Flizanes

Closing Reflection

This episode is a reminder that business is not about being for everyone or proving your worth through comparison. It's about knowing yourself, trusting your voice, and allowing the right people, partnerships, and opportunities to meet you where you are.

Ep. 37: Price to Pay for Living Your Purpose

Wed, 11 Mar 2026 05:00:00 -0400

What does it really cost to live your purpose?

Many people dream about finding their calling, doing meaningful work, and living in alignment with their soul's mission. But what often gets overlooked is that purpose comes with a price. Growth requires change, and stepping into your purpose can mean letting go of old identities, relationships, comfort zones, and expectations.

In this episode, JJ Flizanes explores the emotional, energetic, and practical realities of pursuing your purpose. She shares insights into the internal shifts required to follow your path and why resistance, fear, and discomfort are often signs that you're moving in the right direction.

Living your purpose is not about perfection or constant ease. It's about choosing alignment over comfort and trusting that the challenges you encounter are part of the expansion required to become who you are meant to be.

JJ discusses how purpose-driven individuals often face periods of uncertainty, criticism, or loneliness, and why these moments are part of the journey toward authentic fulfillment. When you step into your truth, you may outgrow environments, beliefs, and roles that once felt safe.

This episode invites you to look honestly at what you are willing to release in order to live more fully aligned with your purpose. When you embrace the process, the rewards of meaning, freedom, and authentic expression far outweigh the temporary discomfort.

In This Episode

What it truly means to live your purpose
The emotional and energetic price of personal growth
Why fear and resistance often appear when you step into alignment
Letting go of comfort, approval, and outdated identities
How purpose-driven living leads to deeper fulfillment and freedom

If you've ever felt called to something bigger but hesitated because of the risks or challenges, this episode will help you understand why the price of purpose is ultimately the pathway to your most authentic life.

JJ Flizanes is an Empowerment Strategist, business coach, and podcast host dedicated to helping people remove emotional blocks and step into their true purpose. She is the creator of the Empowering Minds Network, a global podcast network with millions of downloads that features shows focused on personal development, spirituality, health, business, and conscious living.

With over two decades of experience in coaching, personal transformation, and behavioral change, JJ integrates emotional healing, mindset work, and practical strategy to help entrepreneurs and truth seekers create aligned success in their lives and businesses.

JJ is the host of several podcasts, including Spirit, Purpose & Energy, where she explores the intersection of emotional healing, manifestation, and conscious living. She is also the creator of the Core Wound Map® and multiple transformational programs designed to help individuals release limiting patterns and thrive in all areas of life.

Through her coaching, courses, events, and media platform, JJ empowers people to transform their pain into purpose and create lives filled with clarity, joy, and authentic alignment.

Ep. 36: Marieke Quinn and MQ Admin Services

Wed, 04 Mar 2026 06:00:00 -0400

Mariekie Quinn returns to West Coast Women Rising (after Episode 31: Mirrors, Misunderstanding & Repair)—and this time, the spotlight is on her and the business she's been quietly building behind the scenes.

Mariekie is the founder of MQ Admin Services, and her work goes way beyond "just admin." She helps entrepreneurs and organizations take chaos, overlap, and scattered systems and turn them into streamlined structure, clear workflows, and more peace day-to-day—so the business can actually support the life.

In this conversation, we talk about:

Why podcasts create a deeper, faster sense of connection in a community (and why that matters for networking)
Mariekie's transition from corporate burnout to entrepreneurship—and what changed during the COVID-era pivot
The real problems she solves: overspending on tools, double-entry systems, messy workflows, and "signing up for everything"
How her process works: consultations, brain-dumping the overwhelm, identifying the true goal line, and implementing systems that fit your brain
The personal side of organization—how your home life and business patterns mirror each other, and why self-care impacts execution
Her focus moving forward: building the MQ Method (habits + practices that support sustainable growth), expanding visibility, and refining offers with intention
A powerful reminder for new entrepreneurs: you don't have to go fast, failure is feedback, and "don't decorate your ditch"

Connect with Mariekie

Website: MQAdminSVCS.com Also on: Facebook + Instagram (and launching LinkedIn)

If you're ready for more clarity, calmer operations, and a business that feels supportive instead of exhausting—this episode is for you.

Ep. 35: I am Super Conscious with Galit Reuben

Wed, 25 Feb 2026 06:00:00 -0400

In this episode, JJ sits down with Galit Reuben, energy coach and founder of I Am Super Conscious, to unpack how healing work, nervous system safety, and "superconscious" practices can help people break free from self-sabotage and create real-life change.

Galit shares her origin story—from running the nonprofit Dogs Without Borders (saving thousands of dogs) to becoming what she calls a "secret healer," and eventually stepping fully into coaching after discovering superconscious work through Christopher Duncan. She explains how shifting unconscious patterns helped her stop waking up in overwhelm, change relationship dynamics, and expand income—then how she turned that transformation into a coaching practice serving mostly women.

JJ and Galit also dig into the business side of building a "woo" business: leveraging partnerships, understanding visibility as frequency, and being intentional about referrals, contracts, and alignment. They close with Galit's newest offering, Quantum Mantras—a 5-minutes-a-day app designed to support rewiring from the foundation up (starting with safety), plus where to find her online.

Guest links mentioned

Website: IAmSuperConscious.com
App: Quantum Mantras (check availability in your app store)
Social: @GalitReuben (TikTok/Facebook) + "Quantum Mantras" searchable

Ep. 34: 3 Things to Focus on this Fire Horse Year

Wed, 18 Feb 2026 06:00:00 -0400

In this solo episode, JJ breaks down how to move through the powerful momentum of the Fire Horse year without burnout by focusing on just three aligned priorities. Rather than getting swept up in urgency, overcommitment, or scattered action, she shares how to use this high-energy cycle for sustainable expansion through identity, intentional creation, and body-led balance. This conversation is your reminder that success this year comes from congruence, not doing more. If you're ready for guided support, join JJ's free 14-Day Manifestation Challenge starting April 1st at JJFlizanes.com/14day, and download her Metabolic Makeover program (a $500 value) completely free at JJFlizanes.com/mm using the code JJFREE.

Ep. 33: Sheila Donohue and Vero Vino

Wed, 11 Feb 2026 06:00:00 -0400

JJ welcomes Sheila Donohue for a conversation that blends entrepreneurship, lifestyle, and the art of curated Italian wines and foods. Sheila shares how her company, Verovino, sources small-batch, farm-made wines, olive oils, and specialty foods—many not readily available in the U.S.—and delivers them to both consumers and businesses across America.

In This Episode

Meet Sheila in Bologna: Sheila shares her life in Bologna, Italy, where she's lived since 2001, and how Italy shaped her expertise and relationships with producers.
What Verovino does: Verovino curates and imports authentic, sustainably made, small-batch products—primarily from Italy, plus select producers from other countries and California—selling B2B and direct-to-consumer.
From fintech to food & wine: Sheila explains her background in financial technology (fintech), her sommelier training in Italy, and how her personal immersion in artisan food culture inspired the company.
Starting from a "clean slate": In 2017, after major life changes, Sheila began building Verovino—funded through savings—and took early action by importing product and going door-to-door to find customers.
How the business grows: Sheila emphasizes the importance of continuity (repeat business), building scale, and covering operating expenses. She explains how an omni-channel strategy helps stabilize the business:
- Distributors nationwide
- Wine stores & restaurants (especially in California)
- Direct-to-consumer shipping across the U.S.
- Corporate gifting & events
Marketing & education that compounds: Verovino invests in education and storytelling through digital marketing—especially their blog and YouTube channel—to build long-term brand trust and demand.
Product philosophy: As a sommelier-led team, Sheila curates for variety and distinction: reds, whites, rosés, orange wines, sparkling (dry and sweet), plus standout olive oils—including single-varietal olive oils with specific pairing profiles.
Events as a growth engine: Sheila shares how tastings, fundraisers, private events, and collaborations introduce people to the products—because tasting creates appreciation and connection.
Specialty foods: The conversation highlights a Piedmont hazelnut producer offering toasted hazelnuts, caramelized hazelnuts, hazelnut creams, pasta, and pestos—plus JJ's enthusiasm for pistachio cream and clean ingredients.
Wine club & gifting: Sheila describes Verovino's monthly or quarterly wine club, curated shipments with insider notes and stories, and a growing trend of gifting memberships (including personalized letters).
Gift sets: Verovino offers curated gift sets—popular in December—and a standout option that pairs wine + olive oil, plus expanded options for non-wine drinkers.
A second brand line for broader appeal: To avoid being pigeonholed and to meet different market needs, Sheila shares how Verovino expanded into a separate line for more "recognizable" wines, including Prosecco and kegs—ideal for events and high-volume restaurant service.
Advice for new producers: Sheila emphasizes the need to stand out in a crowded market—especially as the wine industry faces headwinds—and to clearly differentiate your product and message.

Memorable Moments

JJ connects her own journey as a winemaker (High Vibrational Wines) and discusses why she values small-batch, purpose-driven production over mass distribution.
A fun community collaboration emerges: JJ invites Sheila to co-create a March event in Ojai with "Women Behind the Business: Real Conversations," potentially adding a wine tasting experience—and they discover their birthdays are both in March.

Connect with Sheila / Verovino

Website: Verovino.com
YouTube: Vero Vino
Instagram & Facebook: VeroVinoGusto

Closing: JJ encourages listeners to explore Verovino for personal discovery, gifting, and creating meaningful food-and-wine experiences that bring "a taste of Italy" home.

Ep. 32: Leigha Smith Photography

Wed, 04 Feb 2026 06:00:00 -0400

In this episode of West Coast Women Rising, JJ sits down with photographer Leigha Smith to talk about building a creative business with both artistry and strategy. Leigha shares her journey from managing her husband's social media to stepping into her own identity as a sought-after headshot, branding, and family photographer.

They unpack what it really looks like to create a "year-long content gallery" in a single shoot—planning locations, outfits, and image variety so entrepreneurs can show (not tell) their brand online. Leigha also talks networking with intention, early client-getting strategies (Facebook groups, collaborations, pop-up headshot events), and why authenticity matters more than ever in the age of AI images.

Plus, Leigha previews her 2026 goals, including a new collaboration called The Archetype Approach (leadership + style + photography) and expanding into larger corporate branding packages.

Topics Covered

How Leigha found photography through composition + creativity
Branding photos that support your content for the entire year
The difference between "headshots" and true "brand storytelling"
Networking as community (not desperation marketing)
AI photos vs. real connection and trust
2026 plans: The Archetype Approach + corporate rebrands

Guest Info Leigha Smith Photography http://leighasmithphotography.com (headshots • branding • family) Find Leigha on Instagram/Facebook

Ep. 31: Mirrors, Misunderstanding and Repair

Wed, 28 Jan 2026 06:00:00 -0400

In this episode of West Coast Women Rising, JJ Flizanes and co-host Tawney Noriega welcome community member Marieki Quinn (MQ Admin Services) for a real-time conversation about what happens after you get triggered—and what it looks like to stay in relationship instead of cutting people off.

Marieki shares how listening to past episodes ("Having Hard Conversations" and "Why Women Are Dangerous") brought up a deep mirror around worthiness, feeling seen/heard, and the inner "I'm not doing enough" loop. Instead of making it about the hosts, she names the spiral, uses her tools (movement, prayer, emotional processing), and comes back to the conversation with honesty.

Together, they unpack how misunderstandings are often wound-activated stories—not facts—and how emotional responsibility, clean communication, and supportive relationships can turn contrast into connection. You'll also hear practical language around boundaries, "should-ing" yourself, and why learning to identify feelings + unmet needs can change everything.

Ep. 30: Olivia King and Jade Lotus Holistic Healing

Wed, 21 Jan 2026 06:00:00 -0400

In this episode of West Coast Women Rising, JJ Flizanes sits down with Olivia King of Jade Lotus Holistic Healing to explore the powerful connection between gut health, grief, and root-cause healing. Olivia shares her journey from a 15-year career in accounting to holistic nutrition after losing her mother to pancreatic cancer—an experience that forced her to reevaluate what truly matters. Together, they discuss how many people normalize symptoms like bloating, fatigue, brain fog, acne, and digestive distress, and why guessing based on symptoms often fails. Olivia explains how functional lab testing—such as GI-MAP stool testing, MRT food sensitivity testing, and blood inflammation markers—helps uncover the real drivers behind chronic issues and allows for truly personalized healing.

JJ and Olivia also dive into the gut-brain connection, highlighting how inflammation and microbiome imbalances can influence cravings, mood, focus, energy, and even ADD/ADHD-type symptoms. They emphasize that healing is not about deprivation, but intentional replacement—temporarily removing inflammatory foods, rebuilding the gut, and reintroducing foods with awareness. With real client success stories and practical insights, this conversation invites listeners to stop settling for "normal" discomfort and instead explore a more empowered, data-driven approach to health, vitality, and long-term well-being.

https://jadelotusholistichealing.com/

Ep. 29: The Year of Conscious Becoming

Wed, 14 Jan 2026 06:00:00 -0400

As we move into 2026, we're standing in a powerful energetic transition. While the calendar year has begun, the Fire Horse doesn't officially arrive until February 17, meaning we're still completing the wisdom of the Year of the Snake.

In this episode, JJ explores what she calls The Year of Conscious Becoming—a time to shed outdated identities, patterns, and ways of operating before momentum accelerates. The Snake teaches discernment, honesty, and intentional release, while the Fire Horse brings passion, visibility, leadership, and forward movement. Together, they invite us to move into 2026 with clarity instead of chaos.

This conversation is an invitation to approach the year authentically, intentionally, creatively, and passionately—serving yourself first so you can serve others more powerfully.

Mentioned in this episode:

🎧 Free Metabolic Makeover program: http://jjflizanes.com/mm
🎙️ Podcasting as a Business Growth Engine course: http://jjflizanes.com/podcasting

✨ If you feel called to shed a skin and consciously step into what's next, this episode will help you set the tone for the year ahead.

Ep. 28: Dianna Terry and Blue Steele Media

Wed, 07 Jan 2026 06:00:00 -0400

In this episode of West Coast Women Rising, JJ Flizanes sits down with Dianna Terry—branding photographer, content creator, and attraction marketing strategist—to talk about what it really takes to grow a business sustainably. Dianna shares how she went from the restaurant industry (including management and event programs) into entrepreneurship, how COVID forced her "side hustle" to become her main hustle, and why personal growth is the ceiling for business growth.

Together, JJ and Dianna explore the deeper layer behind marketing and visibility: alignment. From setting boundaries and saying "no" to the wrong opportunities, to creating content that feels like you (instead of a polished version that doesn't match real life), this conversation is a permission slip to lead with truth, community, and the energy underneath everything you're building.

What You'll Hear In This Episode

How Dianna "watched" VCBW for a year before joining—and what finally shifted
Why she chose to offer value first by capturing a VCBW event (and how that opened doors fast)
Her business evolution: from restaurant management → single mom with 3 jobs → creative side hustle → full-time business owner
The reality of COVID: losing three incomes in 48 hours and pivoting through skill-building and reinvention
The mindset shift that changed everything: business doesn't have to be hard to be valuable
"Your business will only grow as much as you do personally"—and why that's not optional
Boundaries in business: why saying yes to everything is not abundance
Dianna's story of identity, timing, and learning to trust intuition (even without "proof")
ADHD diagnosis later in life and the unraveling of "shoulds" in how we work, dress, market, and lead
Content that converts: meeting people at the heart, not just selling outcomes
Why "perfect" branding can backfire if it doesn't match the real experience of working with you
The energetic truth: if you hate creating content, people can feel it
JJ's take on communication, the long game of podcasting, and "the energy underneath" as the real driver of results

Key Quotes

"Your business will only grow as much as you do personally. Full stop." — Dianna Terry
"Saying yes to everything is not abundance." — Dianna Terry
"People need to be seen first. The outcome is the last little bit." — Dianna Terry
"It's less about what you're doing and more about what's fueling what you're doing." — JJ Flizanes

About Dianna Terry / Blue Steele Media

Dianna Terry is the founder of Blue Steele Media, where she helps women entrepreneurs build brands that feel aligned, real, and magnetic. Her work includes branding photography, lifestyle content capture, website support, and attraction marketing strategy—focused on helping clients stop chasing trends and start creating from authenticity.

Dianna specializes in capturing the essence of what her clients do, building robust content libraries (images + video) that can be repurposed into consistent, heart-centered marketing.

How to Work With Dianna

Dianna's best starting point is her content capture experience—a one-day shoot designed to build a full library of aligned assets. She also supports strategy and community-based content opportunities, including collaborative event concepts to make content easier and more fun.

Connect:

Website: bluesteelmedia.com
Instagram: @bluesteelmedia

Ep. 27: The Power of Homeopathy with Avghi Constantinides

Tue, 23 Dec 2025 06:00:00 -0400

JJ reconnects with longtime friend and homeopath Avghi Constantinides (yes—at Trader Joe's!) for a timely conversation on natural immune support during the holiday season and beyond. Avi breaks down what homeopathy is, how it differs from symptom-only approaches, and shares her go-to homeopathic "flu season trio" that many of her clients use for prevention and support. Then the conversation shifts into entrepreneurship: how Avi built a thriving private practice, launched a school, and why quick follow-up and responsiveness can make (or break) a business.

In this episode, you'll hear:

How a chance reconnection at Trader Joe's led to Avghi joining the community and landing on the show
Avghi's origin story: from the UK to South Africa to the U.S.—and the epiphany that shaped her life's work
What homeopathy is: treating the whole person (physical, mental, emotional, spiritual) vs. "one symptom = one drug"
What to expect in a first homeopathic appointment (and why it goes deep)
Why the "why now?" question matters (and how life events can be connected to symptoms)
Avghi's 3 core remedies for flu season support:
- Influenzinum (homeopathic version of the current flu strain, taken weekly through flu season)
- Briar Rose (often used for upper respiratory/chest vulnerability)
- Thymuline/Thymulin (to support immune function / T-cell support)
How to use these remedies: weekly use + extra doses for travel, exposure, or "I feel something coming on" moments
Combo remedies for cough/cold: why they can help, and why a persistent cough may require a professional to individualize care
Avghi's work supporting first responders and community efforts during the 2025 California fires
The "business side" for solopreneurs:
- How Avghi marketed herself before social media (networking groups, local referrals, in-person education/booths)
- Why fast follow-up wins trust and clients (and how slow response loses them)
- The importance of "boots on the ground" visibility and community service
Avghi's school pathways: foundational learning for personal use or a full practitioner track
A practical takeaway: build a home remedy cabinet/first-aid kit so you're prepared for acute situations

Resources mentioned:

Avghi's practice: HomeopathyForLife.com
School: LASchoolofHomeopathy.com (site may still display the former name during the transition)
Email: avghi@homeopathyforlife.com

First Aid Homeopathy List: JJFlizanes.com/firstaid

Ep. 26: From Ego to Intuition with Deborah Deras

Wed, 17 Dec 2025 06:00:00 -0400

Today's guest is Deborah Deras, a dynamic speaker and coach who has spent nearly three decades helping professionals work smarter, not harder. She has trained leaders at Fortune 100 companies like Netflix, Google, Procter & Gamble, and Verizon, as well as the U.S. military. She is launching the groundbreaking AI curriculum she created for Santa Barbara City College that she is teaching this Fall. She is also a doctoral student getting her degree in Organizational Leadership on the impact of AI in the Workforce. Deborah is also the author of Confessions of an Adrenaline Addict: How to Achieve More with Less Effort. And now, she's sharing insights from her upcoming book, Your Ego is Not Your Amigo, where she helps us let go of distractions and realign with our true purpose. Please help me welcome, Ventura's own, Deborah Deras. https://www.deborahderas.com/

JJ Flizanes is a top-rated podcaster, business strategist, and podcast coach who helps entrepreneurs amplify their message, grow their audience, and turn visibility into profit. With over a decade of podcasting experience and multiple chart-topping shows, she empowers purpose-driven women to confidently share their voice and build businesses that thrive.

JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. Here is her website to learn more. http://jjflizanes.com

Tawney Noriega is the founder of Ventura County Business Women (VCBW), a dynamic network empowering female entrepreneurs through community-driven support, events, and visibility opportunities With a rich background in business operations, social media marketing, and community development, Tawney specializes in helping women break out from traditional norms and build impactful businesses on their own terms

She spearheads VCBW's signature Elevate Series, spotlighting outstanding women and connecting them with opportunities for leadership and growth Through curated virtual and in-person events—like "Coffee & Connection" and panel discussions—Tawney cultivates a space where entrepreneurs gain clarity, confidence, and collaboration https://www.venturacountybusinesswomen.com/

Ep. 25: Luxury Destinations Concierge with Shantha Mony

Wed, 10 Dec 2025 06:00:00 -0400

Shantha Mony is a speaker, author, and expert travel concierge. She is the CEO and co-owner of Luxury Destinations Concierge, a travel concierge company specializing in Small Ship cruising, Expedition travel, and Group journeys. For over a decade, her family-owned company has helped travelers explore the world through curated, unforgettable experiences. Driven by a passion for culture and discovery, Shantha believes that travel is the one purchase that genuinely makes you richer, and her mission is to ensure every client returns home with memories that last a lifetime. https://www.luxurydestinationsconcierge.com/

Ep. 24: Filipino Catering with Phyllis Masaya

Wed, 03 Dec 2025 06:00:00 -0400

Phyllis Masaya is the owner of Masarap Lumpia, the oldest Filipino Soul Food catering company in Ventura County, serving both traditional & fusion Filipino dishes & desserts. Serving Ventura, Santa Barbara & Los Angeles Counties since 2009. As other businesses work towards exclusivity, here at Masarap Lumpia we pride ourselves for being inclusive, and that is why we don't just have vegetarian options, we have tons of vegan options. And although we have been around since 2009, it wasn't until we took this approach that it blew open the doors for our business & the type of food we pride ourselves for providing the community. http://masaraplumpia.com

Ep. 23: Why Women are Dangerous

Wed, 05 Nov 2025 06:00:00 -0400

Ep. 22: Teena Broumand- Ocean Oaks Lending

Wed, 29 Oct 2025 05:00:00 -0400

Teena Broumand, Ocean Oaks Lending Inc.

"I grew up as a Latch-key kid. I clearly know important a house is. I watched my mom become a single mom who fought the keep the house in the divorce. It provided protection and a safe space for her kids so she could work, it built generational wealth as a single woman, and she had to take all kinds of shit from her sisters for borrowing money from their parents. She knew the importance of owning a home and watching that first hand instilled the importance of my job as a mortgage broker." http://oceanoakslending.com

Ep. 21: Nikki Nary Marriage and Family Therapy Inc

Sun, 26 Oct 2025 20:30:45 -0400

Nikki Nary is a Licensed Marriage and Family Therapist and the founder of Nikki Nary Marriage and Family Therapy Inc., based in Thousand Oaks, California. With a compassionate, relational approach, Nikki specializes in working with individuals struggling with eating disorders, anxiety, and trauma. She also supervises associate therapists in her thriving private practice. Outside of the therapy room, Nikki is a mom to her son Noah, a wife, and a lover of good food, nature walks, and spending time with her dog Remi and cat Keith. She's passionate about helping people build stronger, more authentic connections—with themselves and with others. http://nikkinarytherapy.com

Ep. 20: Who Were Your Role Models?

Sat, 04 Oct 2025 18:56:12 -0400

Ep. 19: Lisa O'Laughlin and Love Immersion

Wed, 17 Sep 2025 00:31:27 -0400

Lisa O'Laughline is a healer. "We are born pure light beings, then life happens. Throughout our years the energies of PTSD, trauma, tragedy, heart break, grief, anxiety and depression sits in our bodies, leading to stagnation, physical pain and emotional imbalance and over time, I believe can cause disease." http://loveimmersionbylisa.com

Ep. 18: Lori Shelley Coaching and Relationship Betrayal

Tue, 16 Sep 2025 23:54:37 -0400

Hi - I'm Lori. My coaching practice is about clarity, transformation, and empowerment. Sometimes with sass, but always with heart. I help my clients to uncover the truth of where they are and why — empowering them to confront challenges like intimate betrayal, career and financial upheaval, or difficult relationship dynamics. http://LoriShelleyCoaching.com

Ep. 17: Dr. Alliyah Justice and The Sacred Sexpert

Tue, 16 Sep 2025 05:13:49 -0400

Dr. Alliyah Justice is a modern-day flamekeeper, spiritual visionary, and transformational teacher. A former U.S. Supreme Court attorney and federal prosecutor, she now blends sacred sexuality, embodiment, and mysticism with practical life mastery to help people reclaim their desires and live unapologetically lit-up lives. After surviving a month-long coma and near-death experience, Alliyah emerged with a mission to awaken others to their own power, pleasure, and purpose. She is the creator of the Magnetism of Eros™ method, host of The Sex Talks Show, and author of the upcoming books She Who Returns and The Sacred Whore Codes. Her work invites people to disrupt old patterns, embrace their full aliveness, and ignite ripple effects of transformation across the world. https://www.alliyahjustice.com/

Ep. 16: Emily Velasco and Living the Cleaner Life

Sun, 14 Sep 2025 23:18:07 -0400

Emily is passionate about helping busy moms create healthier, cleaner lifestyles—inside and out. Her journey began when her son developed severe skin issues and her dad battled cancer. Unfortunately he didn't survive his battle but the experience inspired her to explore clean nutrition, safe skincare, and toxin-free living. Today, she shares simple, sustainable ways to support wellness at every age, with a special focus on empowering women in midlife to feel their best without feeling overwhelmed.

https://us.shaklee.com/site/emilyvelasco/storefront

@livingthecleanerlife

Ep. 15: Cecelia Settem with Crown and Hearts Boutique Spa

Sun, 14 Sep 2025 21:57:31 -0400

I am Cecelia Settem owner of Crowns and Hearts Boutique Spa, where results-driven treatments meet genuine care. As a licensed Esthetician, Massage Therapist, and Nail Technician, I help clients look and feel their best through services that are both luxurious and personal. Crowns And Hearts means luxury with love, a place where you can relax, be cared for and feel part of a community that celebrates self-care. http://CrownsandHearts.com

Ep. 14: Authentic Networking that Works

Sun, 14 Sep 2025 21:41:45 -0400

Ep. 13: Em Boswell and Bioactive Wellness

Sun, 14 Sep 2025 00:12:41 -0400

After being burnt out from a 10 year career in corporate sales and leadership, Em left to pursue a career in health and wellness. Now a Wellness Coach and wellness brand affiliate, Em spends her days supporting individual clients and helping businesses thrive. Her whole body approach to health and wellness supports movement, nutrition, stress recovery, and sleep. When she's not working with clients or leading her team of consultants, she's at the beach or hiking with her 2 wild boys! https://bioactive-wellness.com/

Ep. 12: Cathy Ahron and Sacred Oasis Legacy

Sat, 13 Sep 2025 23:20:53 -0400

Today we're talking with a woman who has a unique and powerful mission: to guide single mothers, especially those raising sons, from stay-at-home life to a future filled with confidence and joy. Our guest, Cathy knows this journey firsthand. She navigated a dramatic life shift that took her from a global expatriate to a single mom of three right here in Ventura County. She'll be sharing her insights on how to transform life's biggest challenges into opportunities for growth, and we'll also be diving into her expertise in networking and finding unique solutions for family health and wellness. Get ready for a truly inspiring conversation with Cathy Ahron.

Sacred Oasis Legacy focuses on empowering mothers and sons to heal emotionally, overcome life's challenges, and create loving and sustaining family legacy through on-line coaching, personalized retreats and ongoing support. http://sacredoasislegacy.com

Ep. 11: Dr. Elizabeth Wisniewski and Embodied Leadership

Sat, 13 Sep 2025 20:09:07 -0400

Elizabeth Wisniewski, DC, PhD, RSMT, PPNE, RYT, Webster+ Perinatal Certified, is an embodied leadership coach, somatic educator, and President of Dream Planet Incorporated. With a PhD in somatic depth psychology and more than two decades of experience in integrative care, she supports individuals and organizations in leading from a place of embodied clarity and purpose. As a visually impaired leader, Elizabeth brings a unique and deeply attuned perspective to her work. Her approach is grounded in five core pillars: embodiment, empowerment, empathy, energy, and education. She also practices as a certified perinatal chiropractor in Ventura, California, and offers virtual coaching worldwide. https://linktr.ee/dr_elizabeth_wisniewski?utm_source=linktree_profile_share<sid=04c0fd5c-820f-4dc6-baff-3d98073690b2

linktr.ee/dreamplanetinc

Ep. 10: Stephanie Allen and AirWorks Solutions

Sat, 13 Sep 2025 19:19:13 -0400

Stephanie Allen is the co-founder of AirWorks Solutions, a family-owned heating, air, and plumbing company she started with her husband, Kevin Allen. This year, AirWorks is proudly celebrating 15 years of serving the Ventura County community. Beyond AirWorks, Stephanie is a powerhouse entrepreneur leading several ventures that challenge the status quo in both tech and the trades. She's the force behind JustStart AI, a movement encouraging people to embrace AI before they're left behind, and Fuel, a trades industry collective designed to help legacy shop owners retire on their own terms without selling out to private equity. Stephanie is known for her bold vision, practical strategies, and her deep belief that real success comes from empowering people, not just scaling businesses. http://airworksolutions.com

Ep. 9: Susan Shankin and Precocity Press Book Publishing

Sat, 13 Sep 2025 18:34:47 -0400

Susan Shankin is a publisher, creative director, and book designer. Susan has been a publisher for almost a decade and has worked in the industry three times as long. Known for her exceptional creative ability and unrelenting commitment to excellence, Susan is highly experienced in all aspects of publishing. She provides a full range of services that include project management, research, idea development, cover and interior design, PR, and the creation of marketing collateral, including websites, brochures, and social media/email campaigns. Susan began her career as a graphic designer, specializing in book design for one of the few publishers in Los Angeles, Jeremy P. Tarcher, Inc. (now part of Penguin Random House). During her seven-year tenure with Tarcher, Susan became the art director and designed hundreds of books, including Susan Wittig Albert's Writing From Life and Esalen founder Michael Murphy's The Future of the Body. Most notably she was the art director for Julia Cameron's best-selling book The Artist's Way. Susan works with writers, authors, and corporate clients to develop their ideas, design their covers and interiors, and publish their books. She has collaborated with authors who have been entrepreneurs, artists, thought leaders, and business professionals. https://precocitypress.com

Ep. 8: D. Lisa West the Dream Doula

Sat, 13 Sep 2025 17:04:51 -0400

D. Lisa is a dream doula. After coaching salespeople for 30 years, she has crafted the dream, dream, dream course that allows participants to tap into their intuition, remember their dreams and manifest their best life. https://coachingwithd.com

Ep. 7: Having Hard Conversations in Business

Sat, 13 Sep 2025 02:31:28 -0400

Download the Feelings and Needs List http://jjflizanes.com/feelingslist

Ep. 6: Danielle Thomson and Honeyshine Calendula

Sat, 13 Sep 2025 01:18:12 -0400

Hi, I'm Danielle — the heart behind Honeyshine. I create calendula-infused skincare that's as gentle as it is effective, made for moms, kids, and even dogs. Every product is crafted to soothe, heal, and protect — because I believe skincare should be safe, simple, and made with ingredients you can trust. Whether you're looking for relief for eczema, dry skin, or just everyday nourishment, Honeyshine is here to bring comfort, naturally. www.honeyshinecalendula.com

Ep. 5: Erin Hines and Human Design Business Coaching

Fri, 12 Sep 2025 22:13:34 -0400

Erin Hines of Darn Good Business Coach helps rebel CEOs and leaders ditch the hustle and completely rewire the way they lead and live. With a background as a certified Business Analyst and expertise in Human Design, she brings a holistic, no-BS approach to business growth without burnout or sacrifice. Erin empowers leaders to reclaim their energy, focus, and joy so they can build success that not only looks good, but feels deeply fulfilling. https://darngoodbusinesscoach.com

Get your free human design chart: https://darngoodbusinesscoach.com/human-design-chart

Ep. 4: Laura Currens and Pelvic Floor Physical Therapy

Fri, 12 Sep 2025 20:34:37 -0400

Dr Laura PT, DPT, PCES

Owner, Pelvic and Orthopedic Physical Therapist

Laura is the founder of Dynamic Flow Physical Therapy, is an expert in pelvic health, aiding women's recovery from childbirth and those struggling with pelvic-related conditions through a holistic approach. She leverages her experience with athletes and various individuals to pinpoint underlying issues and empower them with self-management strategies for a robust recovery. Laura also supports women navigating perimenopause and menopause, working with a multidisciplinary team to ensure comprehensive care. Her commitment to professional growth is evident in her ongoing education in specialized areas including pelvic floor, abdomen, Pilates, orthopedic, and pregnancy/postpartum care. She loves treating the abdomen and feels it can be a huge link to pain from low back pain, mid back pain, GI issues, and pelvic pain.

Outside of the clinic, she is a proud mom of two girls, their 100+ pound lab mix, and two cats! She loves anything outdoors- surfing, hiking, backpacking, snowboarding, rock climbing, and staying active. https://dynamicflowpt.com

Books Mentioned in show: E Myth by Michael Gerber and Rich Dad, Poor Dad

Ep. 3: JJ Flizanes and Empowerment Strategists

Fri, 12 Sep 2025 18:52:55 -0400

Download the Feelings and Needs List

http://jjflizanes.com/feelingslist

West Coast Women Rising is a podcast celebrating women who are making waves—on the coast and beyond—through purpose-driven entrepreneurship and powerful personal growth.

Hosted by JJ Flizanes and Tawney Noriega each episode features inspiring stories from bold, heart-centered leaders who are building businesses that make a difference. From soulful startups to seasoned success stories, you'll hear how these women are sharing their gifts, navigating challenges, and evolving as both entrepreneurs and individuals.

Tune in for candid conversations, insider tips, and uplifting insights on what it truly takes to grow a thriving business while growing yourself.

Ep. 2: Tawney Noriega and Ventura County Business Women

Fri, 12 Sep 2025 17:41:14 -0400

West Coast Women Rising is a podcast celebrating women who are making waves—on the coast and beyond—through purpose-driven entrepreneurship and powerful personal growth.

Tune in for candid conversations, insider tips, and uplifting insights on what it truly takes to grow a thriving business while growing yourself.

Ep. 1: Welcome to West Coast Women Rising

Fri, 12 Sep 2025 16:32:12 -0400

West Coast Women Rising is a podcast celebrating women who are making waves—on the coast and beyond—through purpose-driven entrepreneurship and powerful personal growth.

Tune in for candid conversations, insider tips, and uplifting insights on what it truly takes to grow a thriving business while growing yourself.