What's the Secret?

What I've Learned

Tom Gaddis — Tue, 25 Jan 2022 00:00:00 -1000

It’s episode 100! I can’t believe it. We made it to 100 episodes and that’s in a big part thanks to you. So I’m celebrating the 100th episode of What’s The Secret? by reviewing what we’ve been over in the past 100 episodes and giving you the lowdown on what I’ve learned from recording them. It has been a crazy ride, but I am grateful for you tuning in each week.

If you are looking to start a podcast, build an audience or do pretty much anything in your life, you’ll find value in what I’m sharing this week. It takes a lot of effort to put out content week after week, but it gets easier. In this episode, find out my entire reason for starting this podcast, what I’ve learned from continually showing up, and if you have a dream of starting something like this on your own, find out the secret to getting started.

“The importance lies in the doing. There are things you get from doing that you don’t get when you don’t do.”

- Tom Gaddis

In This Episode:

Learn how I got started with my podcast and how I stuck to producing episodes each week.
One of the biggest misconceptions people have about being successful.
Find out why there is always something to learn from the process of doing, and how to take this forward into other areas of your life.

And much more...

Resources mentioned:

How to Overdeliver with Brian Kurtz episode: https://tomgaddis.com/podcast/how-to-overdeliver-with-brian-kurtz/
WTS Special Series: Affiliate Marketing Secrets: https://tomgaddis.com/show/wts-special-series-affiliate-marketing-secrets

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

3 Tools to Get More Done

Tom Gaddis — Tue, 18 Jan 2022 00:00:00 -1000

Are you looking to get more done in less time? Well, you’re in luck! In today’s episode, I’m sharing three of my current favorite tools and a book that has helped me get more done in my business. These are things I’m using each and every day that have drastically changed my workflow and allowed me to get more done in less time.

Whether you are an entrepreneur that works alone or someone who works with a team, what I’m sharing with you today is going to open your eyes and make you think a little differently about time productivity. These resources have helped me get a crystal-clear view of how I manage my time, how I view what is productive and unproductive, and what that means to me personally. Tune in this week and learn how to get more done in 2022!

“We tend to think of time as just time, but the reality is, it’s a construct.”

- Tom Gaddis

In This Episode:

Discover the best way to get things done and achieve success as an entrepreneur.
I share the benefits of time tracking software and how it helps me in my business.
Learn how to start thinking differently about productivity and time management.

And much more...

Resources mentioned:

Four Thousand Weeks - Time Management for Mortals by Oliver Burkeman: https://www.oliverburkeman.com/books
Timing App: https://timingapp.com
Jarvis AI: https://www.jarvis.ai/
Wordtune: https://www.wordtune.com/
Workspace: https://www.citrix.com/en-gb/downloads/workspace-app/mac/workspace-app-for-mac-latest.html

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Rule #1 for Success

Tom Gaddis — Tue, 11 Jan 2022 00:00:00 -1000

We all want to be successful, right? When you’re first starting out it can all seem so overwhelming. There is so much to learn, think about and do in order to create success, and it can be hard to know where to start. But what exactly does it take to be successful?

Recently, I’ve been thinking about more specific actions that I could share with you to help you be successful in 2022. And the beauty of what I’m teaching you, is that it will work no matter when you listen, whether it’s 2022 or beyond. So tune in this week as I reveal the number one reason for my success and how to apply it to your own life. It is not what you are expecting, in fact, it’s something that I hear almost nobody else talking about. But if you do this one thing, you will be successful no matter what else you do.

“Show up for yourself, show up for your clients.”

- Tom Gaddis

In This Episode:

Hear the reason most people get sidetracked with their goals and never make any progress.
Discover what an RPA is, why every business has one, and how to discover yours.
I share the importance of staying consistent and doing a little bit every single day in your business.

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Success Tips for 2022

Tom Gaddis — Tue, 04 Jan 2022 00:00:00 -1000

Holy cow, it’s 2022 – Happy New Year! Both 2020 and 2021 were pretty crazy, so what does 2022 have in store for us?

In this episode, I’m talking a little about 2021; some of the things we did in our businesses, the things we could do differently, the planning strategies that I use in my business when a new year begins, and what we do to set ourselves up for maximum success in an upcoming year. You’ll hear some of my insights into 2021 and what I’m looking forward to most in 2022. Also discussing what is going to move the needle most for us in our businesses next year, and some tips to help you make 2022 the best year possible.

“The people that really excel get the fundamentals right first, and then they move onto the advanced stuff. You have to start with the fundamentals.”

- Tom Gaddis

In This Episode:

Hear the biggest lesson I took away from 2021 and what I’m keeping in mind for my life and business as we move into 2022.
I’m sharing two of the biggest skills that I have invested my time in learning, that I would wholly recommend if you’re new to entrepreneurship.
Discover the secret to running a business that can grow and scale.

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

A Different Approach to Selling with Chandler Walker

Tom Gaddis — Tue, 28 Dec 2021 00:00:00 -1000

In the world of sales, we are often taught that we need to be pushy, aggressive, and ready to do whatever it takes to convince our prospects to part with their money. But this pressurized selling tactic doesn’t align with everybody’s values, and today’s guest decided to find a different way to sell, one that is in line with his goal of stepping out of the realm of sales and into the realm of therapeutic conversation.

Chandler Walker is the founder of Stoneage Fuel, a health and fitness brand that helps people in six areas of wellness: mental health, social health, sleep, nutrition, fitness, and habits. His goal is to take a stand to change the dynamic of selling from pressure and aggression to compassion and conversation. He joins me this week to share his experience of high-ticket selling using this approach.

“People think, well you have to be aggressive to get someone’s money or they’re not going to part with it.”

- Chandler Walker

In This Episode:

Learn what compassion conversations are and how Chandler uses them to enroll people into higher-end services without using traditional, aggressive tactics.
Chandler shares the problem with some of the sales training we see in the online realm and why he is working to move away from this approach in his business.
Hear some tips and examples you can use to help you change your approach to sales, whatever stage you are at in your business.

And much more...

Connect with Chandler Walker

Website: https://stoneagefuel.com/
How To Enroll High Ticket Clients Without Manipulation, Aggressive Tactics, Or Feeling Salesy: https://9step.cultureofcare.life/care1

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Affiliate Insider w/ Alex Gunoe

Tom Gaddis — Tue, 21 Dec 2021 00:00:00 -1000

Have you ever wondered what the world of affiliate marketing is really like? Do you wish you knew the difference between an affiliate marketplace and an affiliate network? Well, today’s guest is joining me to give the inside scoop on all things affiliate marketing.

Alex Gunoe is the Director of Business Development at Digistore24, an all-in-one digital sales platform that offers an integrated online store, affiliate network, and all common payment methods and accounting automation. He helps businesses grow their affiliate market space by taking care of the various aspects behind the scenes and he’s here to share some key aspects to think about in affiliate marketing and his tips for someone new to the affiliate space.

“At Digistore24, we’re not trying to sell you on coming into the platform, we’re trying to help you grow as a business.”

- Alex Gunoe

In This Episode:

Discover what an affiliate marketplace is and the difference between this and an affiliate network
Alex shares what Digistore24 can help you with and the tools and support they provide to their affiliates
Learn something you can do right away in your business if you want to get into the affiliate space

And much more...

Connect with Alex Gunoe

Website: https://www.digistore24.com/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

The Power of Evening Routines with Jose Escobar

Tom Gaddis — Tue, 14 Dec 2021 00:00:00 -1000

We all know the power of morning routines, but fewer of us know the power of evening routines. So this week, I’m joined by Jose Escobar, Founder, and CEO of The Entrepreneur’s Bookshelf. Jose had a “good” life, but one day he realized that “good” wasn’t what he wanted; he wanted great. He implemented a morning and evening routine into his life, and his life completely changed. He doubled his income, became a better father and husband, and lost 35 pounds in the process.

Jose shares the power of evening routines and why incorporating them into your day will help you take your life and business to the next level. Hear some tips for creating a next-level evening routine and the tactics you can use to break free and achieve your goals.

“It’s not just about waking up early or going to bed early, it’s about having a purpose and specifically knowing what you’re doing.”

- Jose Escobar

In This Episode:

Discover why the best morning routine actually begins the night before.
Jose shares how your entire life can change once you start to implement a morning and evening routine.
Learn what Jose does to maximize his productivity and prepare himself for success, and how you can do the same in your life.

And much more...

Books Jose recommended:

The 5AM Club by Robin Sharma: https://www.robinsharma.com/book/the-5am-club
The Miracle Morning by Hal Elrod: https://miraclemorning.com/books/
Limitless by Jim Kwik: https://www.limitlessbook.com/
Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

Connect with Jose Escobar

Website: The Entrepreneurs Bookshelf – Read Well & Commit to Personal Growth
Facebook: https://www.facebook.com/jaesco25
Facebook group: https://www.facebook.com/groups/theentrepreneursbookshelf
Instagram: https://www.instagram.com/jaesco25/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Not Making 100k? Do this.

Tom Gaddis — Tue, 07 Dec 2021 00:00:00 -1000

For a long time, no matter how hard I tried, I could not break that earning barrier and reach the six-figure mark in my business. I felt like I was spinning my wheels while nothing was working, and I struggled mightily to start generating significant money from my entrepreneurial efforts. But the reality was that I was actually doing some things that were eventually going to help me hit that mark and breakthrough to seven figures and beyond.

In this episode, I’m giving you some specific things you can do if you haven’t quite hit that 100K mark. Find out exactly what you should be focusing on in your business and my three tips to help you get on the path to 100K.

“It’s those little actions we take every day that make the biggest difference down the road.” - Tom Gaddis

In This Episode:

There are certain skills that have been crucial to me reaching six figures in my business, and they are skills that you can learn too.
How I built my business up to six figures and beyond and how you can do the same in your business.
I share my recommendations for what to do if you’re struggling to get a business started online.

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Getting Real with Sherry Bonelli

Tom Gaddis — Tue, 30 Nov 2021 00:00:00 -1000

On today’s episode, I sat with Sherry Bonelli, SEO expert, and owner of Early Bird Digital Marketing. We get real about entrepreneurship and the ups and downs that come with running your own business. Sherry had a business that was on its way to being successful but was met with an unfortunate failure. Today, we dive into how she navigated the downturn and came out even more determined to build a successful business.

Sherry shares how it’s getting harder to break into the writing scene, but once you start showing people that you can put out quality content, and build a portfolio, more people will be willing to hire you. Building credibility can be tough, but if you stay motivated and keep at it, eventually you’ll succeed.

“You can’t dwell in it. You have to think what is the next thing I need to do, in order to help me move my business forward.”

- Sherry Bonelli

In This Episode:

How Sherry builds connections with prospects and potential business partners
Sherry shares her tips on how she kept going and stayed positive through the “darkest” times of her business journey
How Sherry approached Bankruptcy to scale her business (important mindset insights)

And much more...

Connect with Sherry Bonelli:

Website: earylybirddigitalmarketing.com
Podcast: marketingplanpodcast.com
LinkedIn: https://www.linkedin.com/learning/learning-local-seo
Twitter: https://twitter.com/sherrybonelli

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Generating Ideas

Tom Gaddis — Tue, 23 Nov 2021 00:00:00 -1000

Every entrepreneur stumbles upon this obstacle at some point in their journey and that’s how to generate new ideas. Whether it’s because of changes in the market, updated technology, or new ways of doing things, there’s bound to be something that triggers you to question, what you could be doing better? Running out of ideas can be frustrating, thankfully there are ways to overcome it. But how can you solve this problem? That’s the topic of today’s episode.

Today, I’m going to let you in on a secret or two, on how to generate more ideas and what to do once you have them.

“There's always something to learn from the people outside of the space you work in.” - Tom Gaddis

In This Episode:

Basic ways to learn more about building courses, programs, etc
How to find gaps in your business by observing the current marketplace
Why you should look at other markets' top performers, to find new ways to crush it in yours

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

The Real Truth of a Remote Business

Tom Gaddis — Tue, 16 Nov 2021 00:00:00 -1000

If you take a look at the business press lately, everyone is talking about the “Great Resignation.” This phrase describes the recent movement of people looking to start their own online business or find a remote job, so they can experience a type of freedom that they couldn’t with their previous job.

But as someone that has built successful remote businesses, I wanted to share some common and big mistakes that people make when trying to go remote and much more on today´s episode.

“You need to treat people in your online business the same way you treat people in real life.” - Tom Gaddis

In This Episode:

Why do people get stuck or quit quickly after starting their own remote business
How building trust is even more important when running a remote business than in the normal business model
Getting a remote business up and running is easier than having a Brick and Mortar business and here's why…

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

First 40 Million with John Donges

Tom Gaddis — Tue, 09 Nov 2021 05:00:00 -1000

From going to bed hungry because his family had very little money for food, to growing one of his first business ventures to over $40 million in revenue, and then selling for an 8 figure deal. Today’s guest, John Donges, knows what it’s like to struggle and what it’s like to succeed.

John is an expert in what to focus on to scale aggressively, letting us in on how he scaled a business from 5 to 10 million dollars. He’s going to share with us some super valuable, actionable tips and secrets to succeed in business and how to overcome roadblocks like him, and much more.

“Never take the present moment for granted.” - John Donges

In This Episode:

Why referrals are one of the best ways to get people on repeat without spending more resources
The difference between trying to sell someone “cold” and someone that's “hot” (and ready to buy) like a referral
How to inspire people that are in your programs to bring you a flood of new clients

And much more...

Connect with John Donges:

Website: https://strategicmarketer.com/
Facebook: https://www.facebook.com/JohnDonges

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Referrals on Repeat with Jodi and Darryl Bueckert

Tom Gaddis — Tue, 02 Nov 2021 04:00:00 -1000

In last week’s episode, we talked about the psychology of high-ticket selling. To follow up on that conversation, today we talk about how to bring more clients into your program through referrals. Referrals are an amazing way of generating additional revenue, while not spending more money on marketing.

In today’s episode, I talk with Jodi and Darryl Bueckert, they are experts in getting Referrals on Repeat. They share various methods that you too can leverage, utilizing this amazing lead generation strategy, to grow your client base.

“We try to inspire our clients to bring new people that they know could be a good fit, so we can help them solve their problems...”

- Jodi and Darryl Bueckert

In This Episode:

Why referrals are one of the best ways to get people on repeat without spending more resources
The difference between trying to sell someone “cold” and someone that's “hot” (and ready to buy) like a referral
How to inspire people that are in your programs to bring you a flood of new clients

And much more...

Connect with Jodi and Darryl Bueckert:

Website: https://referralsonrepeat.com/
Send an email to Jodi: jodi@thetrustmethod.com
Send an email to Darryl: darryl@thetrustmethod.com

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

High-Ticket Sales Secrets with Lucy Brenton

Tom Gaddis — Tue, 26 Oct 2021 04:00:00 -1000

It's time to drop the fantasy that having an online business is going to, in some magical way, generate revenue without you having to do any real work. This episode aims to help you get out of that mindset and show you what it really takes to build a multi-million dollar online business. We are going to talk about something that is key in reaching that level, high-ticket selling.

In today’s episode, I’m talking with Lucy Brenton. Lucy has been in sales since the age of 16 and loves being part of the sales profession. She has worked in various industries from automobiles, communication, and finance to digital marketing. Lucy is going to share with us the secrets of a successful sales call, from what to say, how to handle objections, and other important tips.

“If you actually are interested in making money and you are interested in doing the work, then you will be willing to do the work.” - Lucy Brenton

In This Episode:

Lucy’s advice to improve your sales skills
How to structure a successful sales call
Jedi “NPL” tricks that Lucy uses to persuade people to buy when they are hesitant about moving forward

And much more...

Connect with Lucy Brenton:

LinkedIn: https://www.linkedin.com/in/lucybrenton/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

10 Million Dollar Woman Susie Carder

Tom Gaddis — Tue, 19 Oct 2021 04:00:00 -1000

My guest today is Susie Carder. Susie is a self-made millionaire. She started with one salon and health spa and built it into one of the most successful businesses in the country.

Susie then founded and sold three profitable companies, the last of which sold for over 10 million each. Today Susie and I discuss her best-selling book ‘Power Your Profits: How to Take Your Business from $10,000 to $10 Million.

“You can´t make millions if you are in a poverty mindset, you gotta shift that.” - Susie Carder

In This Episode:

The mindset shifts that she made in order to reach the 10 million dollar mark
The ONE thing that your prospects care about... if you put it in your offer, it will double or triple your revenue
9 out of 10 entrepreneurs undercharge for their services, Susie tells you how to fix that problem

And much more...

Resources: Connect with Susie Carder:

Website: https://susiecarder.com/
LinkedIn: https://www.linkedin.com/in/susiecarder/
Facebook: https://www.facebook.com/SusieCarder/
Instagram: https://www.instagram.com/SusieCarder/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Elements of a Effective Sales Video

Tom Gaddis — Tue, 12 Oct 2021 04:00:00 -1000

If you are running any kind of online business, having a sales page is a MUST! It’s so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video.

In today’s episode, I'm going to share with you the elements of an effective sales video. One that is sure to increase your sales! I’m going to show you just how easy it is to implement this into your business.

“I want to convey to the people that see my videos that I’m a regular guy, like them, so they can relate with me.”

- Tom Gaddis

In This Episode:

The differences between “video sales letters” vs “video on a sales page” and when to use them
Why authenticity is so powerful and how you can leverage simplicity in order to increase conversions
The “14 elements” step by step framework to create a KILLER video sales letter

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

3 Hidden Ways to Get More Sales

Tom Gaddis — Tue, 05 Oct 2021 04:00:00 -1000

When most marketers talk about increasing sales, they talk about maximizing conversions, copywriting, and optimizing your funnel. But there are also some hidden ways that you can generate more sales, that are quick wins, and incredibly easy to implement in your current process.

So in today’s episode, we are going to talk about three hidden ways to get more sales.

“The thing with all these strategies is to bring them into our community, give them assets that they can use, and that they can get a lot of value from.”

- Tom Gaddis

In This Episode:

If you have a Membership Area, then you have your own “Online Real Estate”, here is how you can leverage this asset to maximize conversions…
Using your “Thank You Page” to sell your high ticket program? Take a look at this one…
Why creating a “Bonus Package” to share with your customers is an amazing way to maximize profits while giving tons of value to them…

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Avoiding Burnout

Tom Gaddis — Tue, 28 Sep 2021 04:00:00 -1000

Something that is trending right now in the Entrepreneurial world is, “Hustle Culture.” This is something big players are promoting in their messages, talking about working 18 hours a day and sacrificing proper sleep to achieve more. While it is important to have drive and a great work ethic, going to the extreme can have a negative impact on your health, and end up causing you to burn out.

In today’s episode, I’m going to talk about burnout, what it is, what can cause it, how you can identify if you’re on the path to burning out, and more importantly the steps to avoiding burnout in the first place.

“Try to set goals for what must get done and what can wait.”

- Tom Gaddis

In This Episode:

What are the main factors that cause burnout in entrepreneurs
The main questions that you need to ask yourself to identify if you’re moving towards a burnout
How can you get rid of it? I´ll give you a step by step action plan to overcome burnout for good

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Lesson from My 11 Year Old Daughter

Tom Gaddis — Tue, 21 Sep 2021 04:00:00 -1000

The other day I was talking with my 11-year-old daughter about how she gained 15,000 followers on Tik Tok, and she said something that blew me away. She said, “I ask my followers what they want to see and then I create that.” So simple! But a real recipe for success because most people have a tendency to overcomplicate things when they are trying to start a business.

In today’s episode, I’m going to teach you how to keep it simple and focus on the things that really move the needle.

“It wasn't about what I wanted to bring to the market, but about what the market wanted itself.”

- Tom Gaddis

In This Episode:

What process did my daughter use to reach 14k followers on Tik-Tok? and how you can use it to build your audience right away (I almost fell off my chair)
Why creating something before asking your audience what they want is the fastest way to waste your time and money
How to sell more of your product!

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Everything Is Connected

Tom Gaddis — Tue, 14 Sep 2021 04:00:00 -1000

Most of the time we tend to think of business as a separate entity in our lives, as entrepreneurs, and this makes us hit a plateau, where we get stuck in the same place without seeing results.

So in today´s episode, I’m going to talk about how everything is connected and the realization that catapulted me into the type of person who has succeeded in business.

“If I want people to become a good customer of mine I have to be a good customer to other people.” - Tom Gaddis

In This Episode:

Embracing the small progress is key to growing bigger and here is why
How realizing that everything worth having takes work, gives you an unfair work ethic advantage
Why being an amazing customer, yourself, is mandatory if you want to have the best customers who are willing to invest in your business.

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Hype vs Reality

Tom Gaddis — Tue, 07 Sep 2021 04:00:00 -1000

Maybe you are looking to start your own business, so you can ditch the painful job that you don’t like. You’ve been hearing that having an “online business” is what you should be doing. But what is hype and what is the real deal?

In today’s episode, I will share with you insights about running a 7-figure business and compare that to what you are looking for, so you can decide if starting an online business is what’s best for you.

“I enjoy the work that comes with growing an online business.”

- Tom Gaddis

In This Episode:

Why having clarity about your goals is key when you are starting a business
“7-figure business” and the reason you might not want to grow to that level
The main skills that you need to learn in order to be successful, should you decide to create an online business

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

3 Ways to Grow Your Email List Fast

Tom Gaddis — Tue, 31 Aug 2021 04:00:00 -1000

One of the first and most profitable ways to make money online is creating an email list, every “online guru” talks about it, and that’s because it's true. But many people struggle on where to even start? Here’s a hint, email your list daily.

So in today´s episode, I will share three ways that you can create and grow an email list. The best part, they are all free.

“A small list of buyers will always outperform a huge list of random people”

- Tom Gaddis

In This Episode:

How to create something of value for your prospects so they’re willing to give you their emails
The power of a Facebook group and how to leverage it to build two assets at the same time
Why product launches are the FASTEST, most powerful way to grow your email list

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Beware the Refund Mentality

Tom Gaddis — Tue, 24 Aug 2021 04:00:00 -1000

We all know that having a positive mindset is one of the most important pieces in becoming successful, at least that's what the experts say. But there is one type of mindset that can make or break your success, and you might not even be aware that you have it.

In today´s episode, we are going to talk about the refund mentality and I'm going to teach you how to overcome it.

“If I'm not being a good customer, how can I expect other people to do business honestly with me.”

- Tom Gaddis

In This Episode:

One mindset that can keep you from having success
What was the epiphany that helped me shift my mindset and start seeing results in my business
Why being broke and starting from scratch was a blessing for me

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

My Morning Routine

Tom Gaddis — Tue, 17 Aug 2021 04:00:00 -1000

Developing a morning routine is one of the most important things you can do to boost your productivity and increase your chances of becoming successful.

In today´s episode, I will share with you my morning routine, so you can get a look into how I set myself up for success. Hopefully, you will be able to apply a few of these tips and strategies to your existing morning routine or use them to help you put one together.

“To really get to the level of success that I wanted to get to, I needed to have a more disciplined approach”

- Tom Gaddis

In This Episode:

How having a morning routine helped me to level up and achieve my goals
What I think the #1 secret is to handle everything you face on your journey to success
Why my “morning routine” starts at night (do this if you struggle with being disciplined)

And much more...

Resources:

Streak App: https://streaksapp.com/,
Book Miracle Morning

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Time vs. Money

Tom Gaddis — Tue, 10 Aug 2021 04:00:00 -1000

As Entrepreneurs we always have this discussion going on inside our heads, “Should I value my time or my money more?”. Both are super important and valuable, but which one should you focus on the most?

Today´s episode is going to be a short and sweet one. I´m going to talk about the age-old discussion, “Time vs Money” and why it matters to you, the Entrepreneur.

“And that is really the essence of time vs money…how valuable is your time versus the money it would cost to have someone else do something for you?”

- Tom Gaddis

In This Episode:

What's the essence of “Time vs Money”
When is it more beneficial to use the money to save time
How to transition from doing “everyday tasks” to “high-value stuff” that really moves the needle

And much more...

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Can ANYONE Start a Remote Business?

Tom Gaddis — Tue, 03 Aug 2021 04:00:00 -1000

You see it all the time, people making money here and there, working 4-hour weeks, making 6 figures per month selling courses, and claiming that every human being can do it, but is that true?

In today´s episode, I´m going to talk about my experience with remote business and what I have seen other successful entrepreneurs achieve, to let you know what to do if you want to start your own remote business.

“It's the mindset and the shift and getting out of your head, that starting a remote business is different from starting a real business, it's not.”

- Tom Gaddis

In This Episode:

What's the most important thing to have in order to create a successful business that lasts
What is the #1 challenge that people face when they want to start a business and how to overcome it
Why starting a Multimillion-dollar business is like running a simple garage sale
And much more...

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44
Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Biz Lessons from the Poker Table

Tom Gaddis — Tue, 27 Jul 2021 04:00:00 -1000

It's amazing the lessons we can learn about business from all the other activities we do in our lives. One activity that I love to do and had the opportunity to do a lot recently in Las Vegas is playing Poker.

In today´s episode, we are going to talk about Poker and all the lessons you can pull out of it to apply it to your business. I will point out a few of the examples in poker that helped me to become successful in my business over time.

“The biggest thing that determines whether you make money or not is the games that you play.”

- Tom Gaddis

In This Episode:

How the “Casino” can help you to choose what´s your best option when you are looking to get into a new market or niche
Why you need a good strategy when you sit down at a Poker table and why it's critical to have one in your business too
Is conventional wisdom always accurate? I´ll tell you what I've learned about it from looking at beginner poker players (beware of this one)
And much more...

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44
Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

The Mastermind

Tom Gaddis — Tue, 20 Jul 2021 04:00:00 -1000

Are you looking to join a Mastermind? Or maybe you've already been involved with one and looking for more information. Either way, a Mastermind is one of the best tools to quickly grow your business, giving you access to a large audience of other successful people.

In today´s episode, we are going to talk about the power of the Mastermind, and some of my biggest takeaways from the last Mastermind I assisted with, and much more you won't want to miss!

“If you are in a room of people in your industry, and you are the smartest person in the room, then you are in the wrong room unless you are paid for being the smartest one in that room.”

- Tom Gaddis

In This Episode:

What's the Mastermind principle and how does it work?
Why it's one of the best (if not the best) ways to meet and attract high-level people
How one Mastermind helped us double our revenue in one year

And much more...

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44
Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Super Affiliate John Crestani

Tom Gaddis — Tue, 13 Jul 2021 04:00:00 -1000

Whether you are looking to start or scale your affiliate business, you may be struggling with roadblocks, even lacking clarity on what to do next. If so, then you are going to love what we have for you today.

In today´s episode, I´m going to be talking with John Crestani, John is a well-known Affiliate Marketer who has amassed a huge following on Youtube and has made millions of dollars with the information that he is going to share with us today!

“Affiliate Marketing changed my life… I was only making $6k/month with my job, and then realized I can make $1k/day on autopilot, I said give me more, and kept doing that...”

- John Crestani

In This Episode:

How John got started in the Affiliate Marketing world
What were the big roadblocks that he faced
John recommends the best way to get started in Affiliate Marketing after making millions of dollars with it himself
What are the roadblocks that you´ll find on your journey to becoming successful in Affiliate Marketing and how to avoid them...
And much more...

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44
Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/

Connect with John Crestani:

Youtube: https://www.youtube.com/channel/UCP1WWozNcnnBX73ZoMSem5w

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

3 Tuesday Afternoon Thoughts

Tom Gaddis — Tue, 06 Jul 2021 04:00:00 -1000

Today's episode is short, sweet, and value-packed with lots of actionable information that you won´t want to miss out on.

This Tuesday, I share three thoughts with you that have been life changers for me, that you'll be able to implement in your own life!

“The important thing is that you have the right thinking and that you do things the right way, not the end result...”

- Tom Gaddis

In This Episode:

Why “Right Thinking” it´s more important than RESULTS.
HOW you can take something that´s already working for other people and adapt it to you right away, and start getting great results in any area of your life.
Doing a little thing consistently can change your life DRASTICALLY over time, here is how you can implement that...
And much more...

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44
Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Affiliate Marketing Secrets (Part 4) - The Affiliate Webinar Game

Tom Gaddis — Tue, 29 Jun 2021 04:00:00 -1000

Today's episode is a continuation of the series on Affiliate Marketing Secrets. One of the most profitable and effective ways to scale your business in the online space is to have a Webinar in place. So if you are looking to do an Affiliate Webinar for other people or bring someone else´s Webinar to your tribe, you will love what I'm going to tell you today.

In today´s episode, I´m going to talk about all the In's and Out's of what it takes to be successful with Affiliate Webinars, so you can grow your income by implementing them into your business!

“The stronger the relationship you have with your audience, the better you'll be able to do when you're in that arena competing against other affiliates.”

- Tom Gaddis

In This Episode:

Why by implementing Affiliates Webinars into tribe/community you can bring a lot of VALUE to them and yourself
How you can make JV´s partnerships by just having your Affiliate Webinar in place
The #1 THING that you have to have in place before building your Affiliate Webinar (without this one you are going to waste time and money)
LIVE Events and why they are the best tool that you can use to make sure that your webinar will have a CRAZY high show-up rate

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44
Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Affiliate Marketing Secrets (Part 3) - You the Affiliate Marketer

Tom Gaddis — Tue, 22 Jun 2021 04:00:00 -1000

Making money while you sleep. That’s how many people look at affiliate marketing -- an easy way to get huge payouts just by promoting other people’s products. Well, it’s not as simple as that. While affiliate marketing can be a lucrative business, you should never approach it from a purely financial standpoint. Remember that you have a fiduciary duty to your community. So let’s follow this series and look at the significant aspects of a successful affiliate marketing system.

Tune in to Part 3 of the Affiliate Marketing Secrets to know more about your role and responsibility as the affiliate marketer.

“The stronger the relationship you have with your audience, the better you'll be able to do when you're in that arena competing against other affiliates.”

- Tom Gaddis

In This Episode:

Why getting rich off just selling affiliate products is a MYTH
How a product LAUNCH is an excellent way to build a powerful community for affiliate marketing
Why a small list of RESPONSIVE buyers is better than an extensive list of freebie-seekers and random people
How to determine which affiliate products are a GOOD FIT for your business and your audience
What can you include in your BONUS package and why doing a LIVE training as a bonus is not always a good idea

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44
Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Affiliate Marketing Secrets (Part 2) - Affiliate Marketing for Your Courses/Products

Tom Gaddis — Tue, 15 Jun 2021 04:00:00 -1000

Today's episode is a continuation of the series on Affiliate Marketing Secrets. After hearing the basics in Part 1, get ready to dive deeper and learn what makes an attractive offer, what percentage you should pay affiliates, how to run contests and other things to consider, whether you're just starting out or trying to build relationships with new affiliates. You will also discover the “dark side” of affiliate marketing, as well as tips and tricks to avoid doing business with shady people. Tune in to Part 2 of Affiliate Marketing Secrets.

You can also listen to Amber Spears Affiliate Marketing Secrets episode here: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

“Always stick to your true self and run your business in an ethical and professional way.”

- Tom Gaddis

In This Episode:

What is a good PERCENTAGE to offer and how to structure a proper payout process
Why you need to draft a JV document and how to make it EASY for affiliates to promote your business
What running contests, giving incentives, and SPECIAL DEALS for big affiliates can do for you
Do NOT be afraid to CUT ties and stay away from SHADY people

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Affiliate Marketing Secrets (Part 1) - Affiliate Marketing Intro

Tom Gaddis — Tue, 08 Jun 2021 10:00:00 -1000

The ability to make money online has seduced flocks of people to leave their corporate jobs and pursue the work-from-anywhere lifestyle. Many people who want to follow this path think that affiliate marketing is a surefire way to earn a bunch of money on the internet. The truth is, it's not that easy. Without a game plan, you'll struggle and end up lost. To help you navigate through the hoops, Tom has put together a 4-Part Series on Affiliate Marketing. Tune in to this episode to learn the basics, then follow the series to get actionable steps to help you become a successful affiliate marketer.

You can also listen to Amber Spears Affiliate Marketing Secrets episode here: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/

“The bigger your audience gets, the more you can make with affiliate marketing.”

- Tom Gaddis

In This Episode:

What is the REALITY of affiliate marketing, and how much money can you make from it
There are TWO things you need to have before doing affiliate marketing, and here's how you can start
How can you find PROFITABLE affiliate marketing offers
Why you need to build an email list of actual BUYERS instead of having a list made up of random persons

Resources:

Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Persuasion Secrets with Kenrick Cleveland

Tom Gaddis — Tue, 01 Jun 2021 10:00:00 -1000

What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Linguistic Programming (NLP) Trainer. As someone who has mastered the art of persuasion, Kenrick takes us through an exciting view of the ethical way to make people say yes, resulting in a win-win situation for all parties involved. This is a conversation you wouldn’t want to miss!

“Persuasion is the fire that animates sales training.”

- Kenrick Cleveland

In This Episode:

Why using the classic P-A-S (Problem-Agitate-Solution) model is COMPLETELY WRONG ( and what is the ALTERNATIVE)
How these basic FRAMING tips can help you interact better with anyone
Why mastering your MINDSET (and understanding how IMPRINTING sessions work) is a critical step before persuading other people to say yes to you
Why strategy (not tactics) is the BIGGEST SECRET you need to be able to move forward quickly

Connect with Kenrick Cleveland:

Website: https://www.kenrickcleveland.com/
Facebook: https://web.facebook.com/iamKenrickCleveland

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Build to Sell with Jeff Herschy

Tom Gaddis — Tue, 25 May 2021 10:00:00 -1000

“Build it and sell it for a big payday!“ It’s not rare for an entrepreneur to start a business with the goal to sell it. When the time comes to market your company, what will make it attractive to buyers? How can you be sure you get a fair deal? Let's hear it from Jeff Herschy, a former F-16 pilot turned digital entrepreneur. Listen up as Tom and Jeff break down the steps to building a successful business that you can sell for huge profits.

“The biggest mistake we made is to assume that the market wasn’t as big as it really was.”

- Jeff Herschy

In This Episode:

Why it's essential to identify your END goal before doing anything else
How online marketing played a KEY role in closing 7-figure deals for Jeff and his partner
What's the ONE skill that every successful marketer should know (it's the only one that MATTERS at the end of the day)
Make sure you have these TOP things in place if you're building a business to sell

Connect with Jeff Herschy:

Personal Website: https://jeffherschy.com/
Agency Website: https://viperconsulting.agency/
Facebook: https://web.facebook.com/HerschyF16/
Instagram: https://www.instagram.com/jeffherschy/
Twitter: https://twitter.com/jeffherschy

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

6-Figures A Month Paid Ads Secrets with Jason Wojo

Tom Gaddis — Tue, 18 May 2021 10:00:00 -1000

Modern-day marketers and entrepreneurs tend to get caught up in the hustle of what every other marketer is doing. The reality is that we cannot do it all.

So how do we know what we should be doing? Let's hear from Jason Wojo, owner of Wojo Media, a digital marketing agency that specializes in running paid ads. In this episode, Tom and Jason will go through what's working now in paid ads, the opportunities people miss, and how Jason started and scaled his agency.

“Your offer is 80% of the battle.”

- Jason Wojo

In This Episode:

What strategies and tactics Jason used to start and SCALE his agency
The ONE crucial thing you should have if you want to generate over 6-figures a month
How setting up the right SYSTEMS can do wonders for your business
Why you should pay attention to your OFFER and the elements that make a HUGE difference
What you need to do with the BORING stuff that you don't want to do (and that is what makes the MOST money)

Connect with Jason Wojo:

LinkedIn: https://www.linkedin.com/in/jason-wojo/
Facebook: https://web.facebook.com/TheJasonWojo/
Instagram: https://www.instagram.com/thejasonwojo/
YouTube: https://www.youtube.com/channel/UCDzX0-LgLlM-ldmeFCc2bCg

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

$30k to $300k in One Year with Troy Ericson

Tom Gaddis — Tue, 11 May 2021 10:00:00 -1000

On today’s episode, Tom is joined by ‘Email Paramedic’ Troy Ericson to discuss how Troy took his business from 30k to 300k in one year. Troy dishes out some tips and tricks to help online marketers and copywriters unleash their full potential. Some gems include being genuine, interacting with your followers, and building a network that will showcase your reputation. Tune in today to find out what makes Troy Ericson successful as the ‘Email Paramedic.’

“Create your own field and play on that.”

-Troy Ericson

In This Episode:

From collegiate baseball player to online marketer listen to how Troy became known as “The Email Paramedic.”
Learn how EASY it is to jump into Facebook groups and posting one or two relatable things can uplift your network; Especially if you post something new and interesting to attract attention.
How Social Media Interaction leveraged new connections to continue to build Troy’s reputation
Why picking YOUR specific skill and sticking to it yields the BEST results
Being authentic and building relationships is more important than trying to up-sell people. You don’t always need to have an agenda.
Troy’s secret: he just did more of what he was already doing! Stick to what works on a small scale and build from there.
Pick the right people to follow - Troy looks for people who are genuine, honest, and who can SHOW their results/proof of their success.
Use your favorite platform that makes sense for you and genuinely start connecting with people. It’s as simple as that!

Connect with Troy Ericson:

FREE Email FAQ Doc: https://www.leadparamedic.com/email

Website: https://www.troyericson.com/
Instagram: https://www.instagram.com/yosoytroy/?hl=en
Linkedin: https://www.linkedin.com/in/troyericson

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Do Less - Get More with Joe Fier and Matt Wolfe

Tom Gaddis — Tue, 04 May 2021 10:00:00 -1000

Today’s episode features Joe Fier and Matt Wolfe of Hustle & Flowchart. The guys chat about their journey from being part of the family business, to becoming someone’s employee, to their leap of faith into full-blown online business owners. The pair chat about their partnership, how they nurture and grow it, and how their communication and trust has served them well. They give big takeaways from interviews they’ve had and share what's worked for them as fellow podcasters. Tune in today to learn how to do less and get more!

“If you’re not enjoying the journey, you’re probably not going to enjoy the result.”

-Matt Wolfe

In This Episode:

How Joe and Matt learned that working for someone else was not what they wanted after taking the plunge into full-time blogging and marketing
Why navigating a partnership includes splitting the workload and utilizing each other’s STRONGEST skills. In this team, Joe takes care of the macro patterns and people focused tasks. Matt takes care of the research and the small details.
The IMPORTANCE of having aligning goals and finding the glue to hold a partnership together while evolving and progressing
Partnerships only work if you communicate, say sorry sometimes, and always know where your business’ ‘North Star’ is.
Partnerships are no different than a regular relationship: They need just as much tending, care, and communication!
It’s important to keep your guests engaged and coming back for more. That is exactly why Joe and Matt use HUMOR
MONEY IS NOT EVERYTHING! Matt and Joe’s biggest takeaway from interviewing guests has been learning their out-of-the-box tips and mindsets. Innovation leads to success!

Connect with Joe Fier and Matt Wolfe:

Website - http://flowchartgroup.com
Joe’s Twitter - https://twitter.com/joefier?lang=en
Twitter - https://twitter.com/hustleflowchart
Instagram - https://www.instagram.com/hustleandflowchart/
LinkedIn - https://linkedin.com/company/hustleandflowchart
Facebook - https://www.facebook.com/hustleandflowchart/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Using Bonuses to Sell More

Tom Gaddis — Tue, 27 Apr 2021 10:00:00 -1000

“But wait, there’s MORE!” You’ve definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action-- right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure you’re providing direct solutions to your customer. You make their life easier, and they will be moved to purchase your package. Listen today to learn more about using bonuses to sell more.

“Bonuses, we use them all the time, to move people to take action NOW, not later.”

-Tom Gaddis

In This Episode:

What are the problems and pains your customer experiences everyday? These are what make the most effective, compelling bonuses.
Making the process faster is an excellent bonus that drives purchasing.
Done-for-you elements are another great element to add to your bonuses.
Any software that can make part, or all of the process easier can be a fantastic bonus.
Any training or software to help customers with next steps is the ultimate bonus.
Give every bonus you provide a VALUE. The more you can show your bonuses have REAL WORLD value, the better. It helps to build up the offer you make at the finish line.
There is a true downside to bonuses-- “Bonus overwhelm.” Too many bonuses can overwhelm your customer and hide the original purchase.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Using Scarcity to Sell More

Tom Gaddis — Tue, 20 Apr 2021 04:00:00 -1000

“Only 20 left in stock! Limited time only!” You’ve probably heard a version of these advertising tactics in the past. On today’s episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized through time or quantity. During this episode, Tom provides five quick tips to utilizing scarcity effectively and ethically, detailing exactly how scarcity can affect your sales results in the best way.

“Scarcity is one of the most effective tactics we use in our business.”

- Tom Gaddis

In This Episode:

Scarcity drives people to take action. It can be QUANTITY or TIME based.
You need to know how to handle the AFTERMATH of a scarcity special. No matter what, there will always be that ONE person who is mad they missed the price drop.
The key to using scarcity effectively is to set FIRM deadlines and stick by them.
Set timers on your sale pages, and emails. Not every email needs to have a timer because it will lose its effectiveness.
Leverage holidays to create scarcity sales. Use the holiday as a major, firm deadline.
Let people know WHY your sale is urgent. Send frequent reminders of the sale.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Prospects to Clients with Amy Posner

Tom Gaddis — Tue, 13 Apr 2021 10:00:00 -1000

On this week’s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relationships between you and your clients. Listen in to help take your discovery calls to the next level.

“You can be the best copywriter, or the best designer in the world… but if nobody knows about you, you’re not going to eat very well.”

-Amy Posner

In This Episode:

It’s so difficult to get perspective on your own business, so hiring outside copywriters can help you better understand your pain points.
Discovery calls work in your favor when you pick the RIGHT clients. What does the client ACTUALLY need? Is this something I can see myself working on for a few months? Do we have good chemistry?
Posner talks about using the ‘ballpark float’ to get around the tough budget questions. Throw out a previous number you’ve used for a similar project and see how the prospective client reacts.
Value your work as a freelancer and confidently, authentically engage with your prospective clients.
Discovery calls can range from 30 minutes to an hour. Customer service, providing results, and engaging with prospective clients will get you closer to your IDEAL client.
Using an expert statement, confident money question, and the initial segue from the chit chat will show to your client that you can take control and deliver on your promises.

Connect with Amy Posner

Website- https://amyposner.com/
No Sweat Sales Calls (Discover how to position yourself as the go-to expert your clients want to hire in your very next call)

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Emotional Selling with Brian Gregory

Tom Gaddis — Tue, 06 Apr 2021 10:00:00 -1000

Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, without the agency price tag. Admanity is the owner’s manual for advertising and marketing your small business.

“The subconscious mind is the mind of emotion, feeling, goals, fears and phobias. This part of the mind has purchased anything you’ve ever bought.”

-Brian Gregory

In This Episode:

The subconscious mind and emotions and feelings (primal emotions) are what drives purchasing decisions.
Average small business owners lack the money to hire high-profile ad agencies, so Brian created Admanity to help them go from zero to hero
The admanity protocol searches for the most primal emotions that make your business work and make the consumer say “I’ll take it!”
The emotional archetype are the traits most likely to move the needle for your business, like affinity, approval, fascination, and admiration.
15 Primal emotions-- not all of them will apply to you and your business!
Admanity test doesn’t ask for numbers, or what you really do! It gets to the true emotions of your business and what will move your brand.
Advertising agencies usually charge upwards of 15k for this kind of analysis-- Admanity offers the same brand analysis for a fraction of the price.

Connect with Brian Gregory:

Admanity Free Report for Listeners: https://admanity.com/wts/
Linkedin: https://www.linkedin.com/in/briangregoryadmanity/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Do Things Better with Taylor Morgan

Tom Gaddis — Tue, 30 Mar 2021 10:00:00 -1000

In today’s episode, guest Taylor Morgan breaks down the keys to finding happiness and fulfillment in an entrepreneurial career. As a former Marine, Morgan offers an interesting perspective on nutrition, sleep, and stress as a businessman and entrepreneur. For Morgan, finding happiness meant redefining what success meant to him without the fear of losing money or job security. Success means something different to everyone, what does it mean to you?

“Jump and grow wings on your way down.”

-Taylor Morgan

In This Episode:

Redefine what success means to you. As long as you are putting work into yourself and your business, the money will come.
Morgan talks about the stress of being a machine-gunner in the Marines and how it equipped him to handle the stress of being an entrepreneur.
Putting sleep and nutrition as the main priorities in your life makes all of your other issues melt away while increasing your productivity and overall quality of life.
Something is always better than nothing. We all have to start somewhere. Get specific with your goals and get going.
Morgan breaks down his 4-3-2-1-30 Method to getting better quality sleep at night.

Connect with Taylor Morgan: 4-3-2-1-30 Method: Download the FREE PDF

Website: https://www.thecaptainslifestyle.com/
LinkedIn: https://www.linkedin.com/in/taylor-morgan-487933141/
Instagram: https://www.instagram.com/thecaptainslifestyle/
Podcast: https://podcasts.apple.com/us/podcast/the-captains-lifestyle-podcast/id1458194899
YouTube: https://www.youtube.com/channel/UCWaLLCQfG2JGWUh2L8kWKaQ

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Online Course Creation with Molly Wendell

Tom Gaddis — Tue, 23 Mar 2021 10:00:00 -1000

Online course creation can be one of the most effective ways to get your knowledge and skills out into the world. Guest Molly Wendell breaks down key strategies in creating a successful and effective online course. Tom and Molly discuss the importance of getting specific, knowing your audience, crafting an accurate course promise, and picking the right platforms for course creation. Molly also breaks down the best way to present your content online in order to capture attention and ensure satisfaction.

“When you’re all things to all people, you are nothing to no one.”

-Molly Wendell

In This Episode:

The more specific you are about who you serve, and what result they are going to get, the more likely people are to buy.
Think about whatever pain your audience finds themselves in. How can your online course alleviate their pain and frustration? Knowing the audience will take care of what you need to talk about in your course.
Implementing a course promise is an effective way to guide your content towards getting results from your clients. Having a crystal clear course promise reduces your number of refunds by providing concrete results.
The biggest mistake made when creating a course is forgetting that it should be 25% teaching, 75% clients doing the work. They should be able to get to the end result WITHOUT you. Sometimes 1:1 time won’t scale once your business starts to grow.

Resources:

MILK It Method E-Guide- https://tom-gaddis.ck.page/27bf4f9a44

Connect with Molly Wendell:

Website- https://www.gostudioc.com/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

3 Strategies for Handling the Unexpected

Tom Gaddis — Tue, 16 Mar 2021 10:00:00 -1000

What do we do when the unexpected happens? Being an entrepreneur comes with high stress, where we spend a lot of our time not knowing if things are going to work out. It’s important for successful entrepreneurs to stay grounded and know how to handle these unexpected hurdles, especially in the business world. But how do we handle when these unexpected things come at you from the outside world? Today, Tom shares three major strategies for handling the occasional curve-ball life throws at you: create and stick to your routines, exercise regularly, and lean on your trusted support network for guidance through a tough time.

“There is nothing wrong with asking for help in our personal lives when unexpected things happen.”

-Tom Gaddis

In This Episode:

Sometimes life will throw you curveballs. It’s okay to feel your feelings and honor them for a time. If you’re really struggling with something unexpected, reach out for help. There is nothing wrong with asking for help in our personal lives when something unexpected happens.
Tom relays three pivotal strategies for handling whatever unexpected stuff life throws at you. Coordinate and stick to a routine. Whether that is in the morning, in the evening, or before you start working-- create a routine, double down, and do it all the time, even, and ESPECIALLY when you don’t want to.
Exercise! You don’t need to be a bodybuilder to exercise. Even quick daily walks to get your body moving and blood flowing will go a long way in handling the unexpected.
Find people you can trust that have been through what you’re going through and turn to them for support. Cultivate a support network of trusted friends, mentors, colleagues, or professionals that you can turn to when life throws you those curve-balls.

Resources:

FREE M.I.L.K IT Method- https://tom-gaddis.ck.page/27bf4f9a44

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Is Now A Good Time to Start a Business? with Maceo Jourdan

Tom Gaddis — Tue, 09 Mar 2021 11:00:00 -1000

In these trying times, we all could use a little optimism. Ultimately, it comes down to this: Your business could fail tomorrow, but YOU are the captain of the ship. That may sound harsh, but if you keep this in mind, you’ll only increase your chances for success. In this new episode, Tom sits down with serial entrepreneur, veteran, and tech innovator, Maceo Jourdan, to dive into how Maceo has navigated numerous industries with roaring success even though his life didn’t start out that way. They discuss why you SHOULD NOT try to build the “next Facebook'', what it ACTUALLY means to build and maintain a business for the long term, and the PARADIGM-SHIFTING lesson that Maceo learned from a hypnotist about life.

“Your mindset as an entrepreneur is going to be FAR more impactful than the latest Facebook trick or Instagram hack.”

- Maceo Jourdan

In This Episode:

What LIFE-CHANGING lesson Maceo learned from a hypnotist about the power of the mind, all while living in extreme poverty.
Want to build the next Facebook? DON’T. Once you understand how NEARLY ALL businesses actually succeed, you’ll stop obsessing over getting that “lightning in a bottle”.
Yes, now IS a good time to start a business! However, it’s not that simple, so before you jump in, listen to Maceo’s MANY “What if”s to help you prepare for the difficult but rewarding road ahead.
We live in an era of instant gratification and overnight results, but the truth? Maceo lays out what it REALLY means to build a long-lasting business, and the latest “YouTube secret” or constantly shifting algorithms aren’t gonna cut it.

Connect with Maceo Jourdan:

Website: http://maceojourdan.com/
LinkedIn: https://www.linkedin.com/in/maceojourdan/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Success Is Not An Event

Tom Gaddis — Tue, 02 Mar 2021 11:00:00 -1000

Let’s get real here: The internet is overflowing with “get rich quick” formulas and endless motivational posts. Those temporary bursts of inspiration can be powerful, but to achieve long-term success, you need more than one day of feeling good. On this one year anniversary of the podcast, Tom shares the most meaningful insights on success that he’s learned over this year. He reminds us how to achieve REAL progress in your business, the importance of accountability over the long haul, and the readily available tools that will keep you feeling supported and free to pursue your dreams, no matter the time frame.

"Success is not an event. It’s the compounding of all the little things you do every day."

- Tom Gaddis

In This Episode:

No one gets fit from working out for six hours…once. Once Tom learned THIS fundamental truth about building anything, he began to see REAL progress in his business AND life.
Is motivation enough to make progress in life? Nope. For Tom and most other people, it takes setting THESE consistently so that you never stagnate and lose steam.
Ever felt like a single decision would decide your fate forever? So has Tom, but realizing WHY a single decision doesn’t mean the end empowered Tom to push through fear and take those all-important first steps to pursue his passions.
Rome wasn’t built in a day, and neither was it built alone. Investing time and money into THIS will, without fail, help your long term success.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Omni Channel Marketing with Liana Ling

Tom Gaddis — Tue, 23 Feb 2021 11:00:00 -1000

With so many platforms and endless ideas, how do you go from imagining that business to seeing it soar? It’s so easy to overthink a strategy and get overwhelmed by the possibilities, but progress is closer than you think. In this new episode, Tom sits down with Liana Ling, the founder of Power Up Strategy, a marketing and advertising firm that helps B2B business owners expand their online presence and accelerate their client growth. Liana breaks down her eerily simple approach to finding the ideas that work, the KEY questions to ask yourself before you implement ANY idea, and Liana’s game-changing “Omni Channel Marketing” strategy that creates weeks of ROI from just 15 seconds a day.

“Where can you get leverage and what is the most likely place you’re gonna get clients? I make sure that I spend my time there every single day because consistency will ALWAYS win out over volume.”

- Liana Ling

In This Episode:

Running low on ideas to bring to the table? By combining personal passion with THIS easy strategy, Liana now has more ideas than she knows what to do with everyday.
When you hear the advice, “Focus on one thing,” tread carefully! If you want to build success that’s here to stay, then Liana’s “Omni Channel Marketing” is THE secret to creating an online presence from only 15 seconds a day.
Want to plan your content for the next quarter? Of course! Ultimately, implementing your ideas comes down to asking only A COUPLE of key questions, then stop thinking and move forward from there.
Once Liana learned this CRUCIAL fact from a top CEO, she now vets every idea through this quick but rigorous TEST to figure out if an idea is worth your time.

Resources

Canva: https://www.canva.com
Facebook Creator Studio: https://business.facebook.com/creatorstudio/home
Later: https://later.com
Clubhouse: https://www.joinclubhouse.com

Connect with Liana Ling

Website: https://powerupstrategy.com/
Instagram: https://www.instagram.com/theleadgenqueen/
LinkedIn: https://www.linkedin.com/company/powerupstrategy/
Facebook: https://www.facebook.com/powerupstrategy/
Twitter:https://twitter.com/powerupstrategy

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Australia’s Best Copywriter Daniel Throssell

Tom Gaddis — Wed, 17 Feb 2021 05:00:00 -1000

So, what’s the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia’s Best Copywriter—aka Daniel Throssell—who dismissed those old rules and found TREMENDOUS success just by writing like himself, not like another copywriter. They discuss HOW businesses could find FAST growth just by using an email list, how “writing like yourself” helped Daniel work with world-class marketers, and Daniel’s revolutionary “Parallel Welcome Email Sequence” that allows his READERS to control the flow and transforms a standard email sequence into something fun and unique.

“If you show your readers that you’re a person, they get to know you and love that. You want the people who trust you because they KNOW you.”

- Daniel Throssell

In This Episode:

In 2021, isn’t email dead by now? Not at all! If you’re thinking about starting that business, this is WHY you NEED to invest in copywriting skills AND a SUPERB email list. Compared to email, social media is crumbs.
Let’s say that you’ve started an email list with 0 followers. Great! Now what? Understand the SUPER simple formula on how to get people hooked to emails, and you’ll wonder why you ever stressed about it. (Remember: Give people what they want, even if they don’t know about it yet.)
Know the feeling of wanting to see next week’s episode, today? The same feeling applies with emails when the writer promises some ACTIONABLE info coming…later. Instead of leaving your readers high and dry, listen to how Daniel’s “Parallel Welcome Email Sequence” SKIPS over that anticipation and helps his readers feel listened to.
New copywriters are told tips like “trim the fat” and “sound professional”. But, what if those don’t work for you? If you’re like Daniel, you’ll soon figure out that THIS fundamental truth about most people is WHY you need to incorporate WAY MORE of THIS into your writing.

Connect with Daniel Throssell:

Subscribe to his groundbreaking email list here:

https://persuasivepage.com/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Marketing with Webinars with Tom Poland

Tom Gaddis — Tue, 09 Feb 2021 11:00:00 -1000

Webinars are only for those high profile motivational speakers or online businesses, right? Webinars are an art in and of themselves, but if you know HOW to construct and market them, you can use them, too! In this new episode, Tom sits down with Tom Poland, a best selling author and founder of over four businesses, who has perfected the art of using the webinar to create more traffic for your service. Tom covers the UNTOLD truth about using webinars, a mental shift that empowered Tom to do marketing HIS way, and steps that you can take RIGHT NOW to begin building that stellar webinar. Got a few seconds to spare?

“If there’s some transformation that’s measurable subjectively or objectively, you’ve got something that will run really well on a webinar.”

- Tom Poland

In This Episode:

If you think that only online businesses can benefit from webinars, think again! Once you hear Tom Poland explain the TRUTH behind webinars, you’ll rethink what your business is capable of.
The sky’s the limit as far as how many ways you can create and market a webinar, but most of them are either ineffective or dishonest. Instead, use THIS philosophy that’s allowed Tom to help thousands of people without feeling like a salesman the entire time.
Want actionable steps that you can take TODAY to create that slam dunk of a webinar? Tom shares his SIMPLE tips that have MASSIVE pay-off, but you have to ask yourself this: What can YOU do in five seconds?
Contrary to what other marketers will tell you, Tom swears to NEVER use THIS for your webinar. You’ll probably get flack for it, but you will save yourself a FORTUNE over time AND keep your attendance rate high.

Connect with Tom Poland

Reserve YOUR spot for Tom’s next webinar here:

https://www.leadsology.guru/mwwlive-feb2021/

Website: https://www.leadsology.guru/
LinkedIn: https://www.linkedin.com/in/tompoland/
Facebook: https://www.facebook.com/groups/leadsology
Twitter: https://twitter.com/tompoland

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Live Streaming Secrets

Tom Gaddis — Tue, 02 Feb 2021 11:00:00 -1000

“Live streaming is the next big thing! Start yours today and make millions!”

Not so fast. Live streaming IS an awesome way to connect with your audience and spread your message, but like anything in life, success doesn’t happen overnight. However, if you take your time and stick with it, the rewards will come. In this new episode, Tom lays out the strategies that his brand uses to make every live stream a roaring success, but remember: It didn’t start out that way. He covers how to determine the OPTIMAL length for your live stream, easy but EFFECTIVE practices for keeping your stream ON the rails, and his personal approach to finding and developing his ideas. If you fail, try, try again.

“Consistency is the key. In the beginning, you may not have any or very few people watching, but you have to treat it like you do.”

- Tom Gaddis

In This Episode:

It’s easy to see live shows as a quick cash grab, but don’t fall for it! When you hear Tom explain what a “long game play” is, you’ll realize that patience is key, ESPECIALLY in the beginning.
Live shows may seem spontaneous, but that does NOT mean that they are, or should be, unplanned. If you can implement THESE simple strategies during the show, it’ll go off without a hitch.
What’s the secret to the best length? Use THIS formula to make that decision quickly, but remember that as you evolve, your livestream should too.
The greatest ideas appeared in a vacuum, right? Not so fast! If you feel unable to come up with the next “big idea” for your live stream, don’t fret! Hearing Tom’s go-to strategy will help keep the creativity flowing, even on the hard days.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Tracy Brinkmann, The Dark Horse Entrepreneur

Tom Gaddis — Tue, 26 Jan 2021 11:00:00 -1000

If you’re reading this while working at a corporate job that you’re, well, not fond of, you are NOT alone. So many people find themselves working “secure” jobs to pay the bills, but if you’ve ever had that entrepreneurial itch to do more in the world, follow that feeling. In this new episode, Tom talks with Tracy Brinkmann, a self-made entrepreneur and speaker who followed his entrepreneurial spirit from childhood and learned his way to success. The two discuss how Tracy ENERGIZED himself even while working soul-crushing jobs, Tracy’s no-BS strategy for ACHIEVING your new year resolutions, and why the term “dark horse entrepreneur” may be the KEY to taking that leap of faith.

“Know who you are and be you. Doing something that resonates with you makes everything a lot easier.”

- Tracy Brinkmann

In This Episode:

Tracy has always been a hustler, but even he had to work corporate jobs he wasn’t fond of to pay the bills. Those jobs could have zapped his enthusiasm, but by utilizing THIS key skill, he stayed fired up and became his own boss in no time.
Why the “shiny object syndrome” can be incredibly helpful IF you remember THIS mindset going in. If you don’t, however, it can quickly backfire.
What’s the definition of a “dark horse entrepreneur”? If you’ve ever felt on the brink of success but held back, success might be just around the corner.
The beginning of the year is froth with new resolutions, yet most fail by mid-February. You have ambitions for 2021, so you NEED to listen to Tracy’s go-to strategy for making this year the best yet.

Connect with Tracy Brinkmann:

Check out The Dark Horse Podcast here:

https://podcasts.apple.com/us/podcast/dark-horse-entrepreneur/id1524384950

Website: http://darkhorseschooling.com/
LinkedIn: https://www.linkedin.com/in/tracybrinkmann/
Facebook: https://www.facebook.com/tracy.brinkmann
Instagram: https://www.instagram.com/darkhorseschooling/
Twitter: https://twitter.com/TracyBrinkmann

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Mastering Masterminds with Aaron Walker

Tom Gaddis — Tue, 19 Jan 2021 11:00:00 -1000

After retiring at age 27, you’d think that Aaron’s life would be figured out, right? As we’ve all learned throughout our lives, life isn’t that simple. Today’s guest, Aaron Walker, is the textbook definition of a successful, veteran entrepreneur; he started his first business at 18, then bought and sold twelve businesses over his lifetime. However, Aaron realized that the secret to success goes beyond wealth or knowledge. In this new episode, Tom sits down with Aaron to discuss the life-changing tragedy that taught Aaron what success REALLY means, how a lack of information ISN’T the reason people fail, and why focusing on THIS is the secret to both a successful mastermind AND fulfilled life.

“See, what people don’t have is the framework. They have the knowledge, but they don’t know how to lay it out.”

- Aaron Walker

In This Episode:

After Aaron experienced this JARRING tragedy midway through his life, he realized that he needed to live for THIS, not just himself.
Tragedy can be a powerful motivator, so be grateful for any that have stirred you into action. However, if you want to be in FULL control of your destiny, listen to Aaron explain THIS mindset shift to get ahead of tragedy and be your full self TODAY.
Ever felt like a lack of knowledge is holding you back? Once you hear Aaron break down how he runs his masterminds, you’ll realize that a lack of information is NOT the reason people feel lost.
Why the secret to running a phenomenal mastermind is NOT about bells and whistles. Just like life, if you can share THIS honestly and encourage others to do the same, you’ve found the “secret sauce” of masterminding.

Connect with Aaron Walker:

Join Aaron’s Guide to Masterminds here:

http://themastermindplaybook.com/

Check out Aaron’s books:

https://www.amazon.com/Aaron-Walker/e/B01NH9W9KQ?ref_=dbs_p_pbk_r00_abau_000000

Website: https://www.viewfromthetop.com/
LinkedIn: https://www.linkedin.com/in/aaronwalkerviewfromthetop
Facebook:https://www.facebook.com/AaronWalkerVFTT/
Instagram: https://www.instagram.com/isi_mastermind/
Twitter: https://twitter.com/VFTCoach

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

If I Had to Start Over (Part 5): Your Action Plan

Tom Gaddis — Tue, 12 Jan 2021 11:00:00 -1000

It’s the end of this special 5-part series where Tom answers the question “What Would I Do If I Had to Start Over?” Today, Tom, who recently received the Two Comma Club Award, will lay out the action plan and tie everything we’ve been talking about over the last few weeks. Grab a drink, listen, and learn the specific steps you need to take to get to where you want to go and achieve what you want to accomplish in 2021.

“Stop complicating things. Get over your fear and get things done!”

- Tom Gaddis

In This Episode:

Tom recaps the first four episodes so you can get the most out of this special series.
Building a successful business takes effort and persistence.
The first things you do are probably going to fail. Handle it well, and don’t let failure stop you.
Scaling isn’t about doing anything different, but continuing to do the things that got you there and doing them better.
Focus on making that first sale to get from zero to a million dollars.
Understand the principles of direct marketing and copywriting -- the two most crucial things in making money.

Resources:

Download Your Free E-Guide of Tom’s 4-Step Blueprint - M.I.L.K. IT METHOD: https://tomgaddis.com

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

If I Had to Start Over (Part 4): Build An All-Star Team with Nick Ponte

Tom Gaddis — Tue, 05 Jan 2021 11:00:00 -1000

Trying to do everything it takes to build a business by yourself is almost impossible. You need to leverage the expertise of other people. Don’t wait too long to build a team. But how do you do it without spending a lot of money? Today in Part 4 of this special series on “If I Had to Start Over,” Tom invited his best friend and business partner, Nick Ponte, co-founder of Offline Sharks and owner of Nick Ponte Marketing, to break down exactly what it takes to build an all-star team.

“You need to leverage other people’s skill sets that are good at doing those things that you are not good at doing. And it’s important to come to terms with that.”

- Nick Ponte

In This Episode:

Learn how Tom and Nick grew their businesses by combining their skill sets, ideas, and strategies that gave birth to Offline Sharks
If you get to the point where you’re willing to give up control, you realize how getting help through outsourcing can help you grow your business even more
If you’re wondering how to build a list of people to do some of the work for you, listen as Nick shares his process of connecting with potential team members
What is the most important thing to consider when hiring and why
The four questions you should ask yourself so you can build an ideal organizational chart

Resources:

How to Build An All-Star Team: https://tomgaddis.com/build-a-team

Connect with Nick Ponte:

Website: https://nickponte.com
Facebook: https://web.facebook.com/nick.ponte1
Instagram: https://www.instagram.com/nickponte
YouTube: http://nickponte.com/youtube

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

If I Had to Start Over (Part 3): How to Shortcut Success

Tom Gaddis — Tue, 29 Dec 2020 11:00:00 -1000

So, how do you figure out if your idea is worth your time and energy? We all hear about the “overnight success” stories, but rarely is it that simple. On part 3 of this 5 part series, Tom reminds us that no success truly happens “overnight”, but there ARE strategies you can implement TODAY to make progress faster than ever. Tom details the BEST (and worst!) way to ask your friends about your idea, how to use the “Do It Live” method to put your idea to the test, and why this ONE trait is the secret weapon to failing fast, adjusting aim, and generating cash flow.

“The idea here is that we want to fire bullets into the market as quickly as possible. If it doesn’t work, we adjust, but if it DOES work, then we can start firing cannonballs.”

- Tom Gaddis

In This Episode:

If you’re concerned with becoming an “overnight success”, listen to Tom explain why it’s not as simple as it seems, but if you learn how to use THIS secret weapon, success isn’t far away.
Do NOT go around asking your friends “Is this a good idea?” Instead, ask THIS question to find out if your idea is actually PROFITABLE.
Before you invest gobs of money and time into an idea, try the “Do It Live” method to test the waters.
Excited but not sure how to start? Listen to these SIMPLE but practical steps you can take TODAY to get closer to your million-dollar idea.

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

If I Had to Start Over (Part 2): Ready, Fire, Aim

Tom Gaddis — Tue, 22 Dec 2020 11:00:00 -1000

So, you’ve listened to the previous episode and made the mind-shifts necessary for building your business. What’s next? In this second episode of a five-part series, Tom teaches us how to push through all the doubts and take the hardest step—the first one. He discusses the power of “RPA”s and the “M.I.L.K. It” method in generating cash flow, ONE question every beginner should ask themselves before starting, and this brilliant quote by Jim Collins that keeps us grounded and driven to push on toward our dreams.

“When you’re trying to start something, the thing you have to fight against is overthinking everything.”

- Tom Gaddis

In This Episode:

If you can focus on this ONE thing and push through the noise, you’ve unlocked the secret of going from $0 to $1 million in sales.
Not sure which strategy is best for you? Ask yourself THIS question to figure out your plan of attack.
Why prioritizing “RPA”s is CRUCIAL for achieving cashflow in your business.
In those tough moments when progress feels elusive, listen to THIS quote by Jim Collins to give you a much needed reminder.

Links Mentioned:

The MILK it Method: https://tomgaddis.com/podcast/the-m-i-l-k-it-method/
Tom’s Story: https://tomgaddis.com/podcast/toms-story-how-i-turned-50-into-7000-in-7-days-a-lesson-in-getting-started/
Ready Fire Aim by Michael Masterson: (https://amzn.to/3mfNF8R)
Turning the Flywheel by Jim Collins: (https://amzn.to/3qNyZS0)

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

If I Had to Start Over: Mind-Shift

Tom Gaddis — Tue, 15 Dec 2020 11:00:00 -1000

So, what’s the biggest secret? What’s the strategy for breaking out of the Matrix and living life on YOUR terms? In this five-episode series, Tom covers how he would start from scratch to create a life of freedom and fulfillment. In this first episode, Tom explores the “mind shifts” necessary for making consistent progress, how to set goals you can ACTUALLY achieve and feel proud of, and a guilt-free way to look at money and realize how abundant opportunity really is.

“If I’m not having the success that I want, then that means something in ME needs to change.”- Tom Gaddis

In This Episode:

If you want to live life on YOUR terms and achieve financial freedom, then you NEED these three CRITICAL “mind shifts”.
To avoid feeling overwhelmed and make REAL change, focus on being THIS small percent better every day and feel secure in your progress.
Why making ALL of your goals “S.M.A.R.T.” with a simple worksheet is the DIFFERENCE between imagination and accomplishment, over and over again.
Ever been told that there’s not enough pie for everyone? That seeking wealth will hurt someone else? Once you realize THIS simple truth, you will FUNDAMENTALLY change how you see money and opportunity.

Books Mentioned:

I Will Teach You to Be Rich by Ramit Sethi https://amzn.to/3qEzo98
Simple Numbers, Straight Talk, Big Profits! Greg Crabtree https://amzn.to/3mU3xPR
When by Daniel H. Pink https://amzn.to/3gp3k4D
S.M.A.R.T. goals worksheet https://tomgaddis.com/smart

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Webinar Secrets with Joel Erway

Tom Gaddis — Tue, 08 Dec 2020 11:00:00 -1000

How does a sales rep for a commercial HVAC manufacturer create an eight-figure business? Identify the trends, but don’t follow them. In this new episode, Tom interviews Joel Erway, otherwise known as the creator of the Mini Webinar. After stressing over his next leads at his 9-5 and how to feed his family, Joel vowed to never listen to “gurus” again, presented webinars in a new way, and now generates 8-figures. The secret? Flip the script and keep things simple.

“Overeducating will drive you nuts and cause a lot of stress in your marketplace.”

- Joel Erway

In This Episode:

Why seeing this ONE chart was the “lightbulb” moment for Joel that booked him $50,000 and dropped his cost-per-application by 90% overnight
If you’re concerned about people only wanting free stuff out of you, make THIS small change to get more people to raise their hands and convert faster
To get a cold listener to trust you, answer these two questions before they’re even asked
What people value MUCH more than their money and why knowing this is crucial for building trust and converting more

Connect with Joel Erway:

Get Joel’s workshop here:

https://www.powerofferworkshop.com/

Website: joelerway.com
LinkedIn: https://www.linkedin.com/in/joelerway/
Facebook: https://www.facebook.com/Joel.C.Erway/
Instagram: https://www.instagram.com/joel.erway/
YouTube: https://www.youtube.com/channel/UCWv99s7kpbEkJfYmdOpHaFg

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Master Money with Rocky Lalvani

Tom Gaddis — Tue, 01 Dec 2020 11:00:00 -1000

From his humble beginnings, Rocky always wanted to be wealthy but wondered why so many people weren’t. With Rocky leading a thriving business and two successful podcasts, we have to ask: What’s the secret? In this new episode, Tom and Rocky dig deep to discover the tried and true principles of building and keeping wealth, including how to make saving money effortless, the myths and pitfalls that so many entrepreneurs fall into, and why Rocky values freedom of time above all else.

“Profit is not an event—it’s a habit.”

- Rocky Lalvani

In This Episode:

What Rocky learned about money growing up as an immigrant
How Rocky transformed a business into time freedom
You NEED to automate savings if you want to be wealthy
Why “you need to save money to make money” is a LIE
The power of having multiple accounts and knowing where every cent goes

Connect with Rocky Lalvani:

Check out his podcast here:

https://podcasts.apple.com/us/podcast/profit-answer-man-implementing-the-profit-first-system/id1508245322
http://richersoul.com/
LinkedIn: https://www.linkedin.com/in/rocky-lalvani/
Twitter: https://twitter.com/rockylalvani
Facebook: https://www.facebook.com/rocky.lalvani.9
Instagram: https://www.instagram.com/richer.soul/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Changemakers Gina & Jamie Atkinson

Tom Gaddis — Tue, 24 Nov 2020 11:00:00 -1000

When people say “provide value”, what does that really mean? It’s as simple as this: Talk to people you care about. In Gina and Jamie Atkinson’s case, they dedicated their time to talking to people whom they admired, and it paid off. In this new episode, Tom sits down with the couple to discuss how they met and combined skill sets to find success, how they support each other through the tough times, and a freakishly easy strategy that will make you the guru in any community.

“So many people overcomplicate success, but for me, it’s about connecting with people on a real level.”

- Jamie Atkinson

In This Episode:

How the couple’s serendipitous meeting was a match made in marketing heaven
Why a $30,000 course and draining their savings were the key to the couple’s success
The ways the couple supports both their individual and collective goals
Jamie’s simple “three word” social media strategy that provides value to people who matter and makes you the go-to expert in a community

Connect with Gina and Jamie Atkinson:

Check out their podcast here: https://podcasts.apple.com/gb/podcast/changemakers-with-jamie-atkinson-and-gina-suzanne/id1456194303

Website: https://www.changemakersmovement.com/
Facebook: https://www.facebook.com/jamieatkinsonlive

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Culture & Leadership Lessons with Dan Cockerell

Tom Gaddis — Tue, 17 Nov 2020 11:00:00 -1000

The world is always in need of exceptional leaders, but for someone who has little experience or says “I’m not a natural leader”, what do they do?Today’s guest, former VP of the Magic Kingdom and renowned keynote speaker Dan Cockerell, shows us that leading others begins with leading yourself. In this new episode, Tom sits down with Dan to discuss how Dan flips the “life’s a marathon” analogy on its head, why Dan refuses to micro-manage anybody, and what Dan does every single day to keep his life full of magic.

“You, as a leader, have to take an interest in your people and see the job from their point of view.”

- Dan Cockerell

In This Episode:

How Dan puts his philosophy into tangible ACTION everyday
Why life ISN’T a sprint and rest is NECESSARY to success
Dan’s advice for developing TRUE leadership, no matter where you start
Why Dan ALWAYS assumes good intent and NEVER micro-manages
What Dan does to practice TOTAL leadership and own his mistakes

Connect with Dan Cockerell:

Get Dan’s book here:

https://www.culture-kingdom.com/sales-page36902669

https://www.amazon.com/gp/product/B0882TB4R8/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

LinkedIn: https://www.linkedin.com/in/dancockerell
Twitter: https://twitter.com/dancockerell
Website: https://www.cockerellconsulting.com

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Hook Point with Brendan Kane

Tom Gaddis — Tue, 10 Nov 2020 11:00:00 -1000

In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible.

“At its highest point, a hook point equals grabbing attention.”

- Brendan Kane

In This Episode:

How to stand out in a world of 60 billion messages sent every day
The KEY three pillars of grabbing and KEEPING attention
Why a perfect hook can’t last forever
The difference between what people WANT vs. NEED
Why hooks need to cater to the largest possible audience

Connect with Brendan Kane:

Get Brendan’s books here:

https://hookpoint.com/the-book/ https://onemillionfollowers.com/

Website: https://brendanjkane.com/
LinkedIn: https://www.linkedin.com/in/brendanjkane/
Facebook: https://www.facebook.com/BrendanJamesKane/
Instagram: https://www.instagram.com/brendankane/

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Podcast Profits with Luis Diaz

Tom Gaddis — Tue, 03 Nov 2020 11:00:00 -1000

If you’ve ever considered starting a podcast but didn’t know how to distinguish yourself, here’s the secret: It’s not as hard as you think, and if you have good ideas and consistency, you WILL distinguish yourself from the pack! Today’s guest, Luis Diaz, learned that very lesson years ago, and now his production company has produced over 40 podcasts with a collective 5 million downloads! The two discuss how Luis found and got passionate about podcasting, why those who want to make an impact would benefit from a podcast, and the tactical strategies to begin your journey ASAP.

“As long as the content is good, people will listen.” - Luis Diaz

In This Episode:

How Luis went from personal trainer to podcast guru
The types of businesses that would benefit MASSIVELY from starting a podcast
The no B.S. steps to creating an impactful podcast and enhancing your business
Why “podcast storming” DOUBLED a podcaster’s audience
What you can do RIGHT NOW to embark on your podcast journey

Connect with Luis Diaz:

Download Luis’s book FOR FREE here: https://www.podcastdomination.co/pdf

Website: https://www.podcastdomination.co/
LinkedIn: https://www.linkedin.com/in/luisdiaz-danlok/
Facebook: https://www.facebook.com/podcastdomination
Instagram: https://www.instagram.com/luisryandiaz/
YouTube: https://www.youtube.com/channel/UCK8nJp6gAzM2MBIG0KzvTag

Connect with Tom Gaddis:

Join Tom’s program here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Amber Spears Affiliate Marketing Secrets

Tom Gaddis — Tue, 27 Oct 2020 10:00:00 -1000

If you love connecting with people and supporting businesses you believe in, affiliate marketing is a great career path. However, so much goes into providing high caliber services, and that’s where today’s brutally honest conversation comes in. In this episode, Tom talks with Amber Spears, an industry leader in the affiliate marketing arena whose primary company, East 5th Avenue, has generated $68 million in front-end launch sales and helped over 250 companies generate profits in excess of $320 million. Amber discusses her formulaic approach to finding quality affiliates, why you need to have candid conversations to protect yourself, and the steps beginners can take right now to get started.

“You have two focuses. One focus should be building relationships with your network, and two should be improving your offer. Always!” - Amber Spears

In This Episode:

How Amber transformed her abusive childhood into inspired action
Amber’s take-home advice for anyone starting out
The proven formula for finding clients and building trust
How to protect yourself from partners not keeping their word
The characteristics of high caliber affiliates and where to find them

Connect with Amber Spears:

Listeners can collect their free gift here: www.east5thavenue.com/gift

Join the Traffic Tribe: www.east5thavenue.com/traffictribe

Website: https://www.ambermspears.com/
LinkedIn: https://www.linkedin.com/in/amberspears

Connect with Tom Gaddis:

Check out Offline Sharks here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Influencer Networking Secrets with Paul Edwards

Tom Gaddis — Tue, 20 Oct 2020 10:00:00 -1000

Everybody wants to know the “secret” to networking, but the “secret” is that there isn’t one at all! Today’s guest, best selling author and copywriter Paul Edwards, shares that anyone can become an excellent marketer and work with world-class clients. Paul and Tom discuss questions that you MUST ask every potential client, the reversible mistakes everyone runs into, and a mindset shift that will make potential clients trust you more.

“If you do a lot more listening than talking, you’ll start to hear what’s important to people.” - Paul Edwards

In This Episode:

Why the “secret to success" is a simple practice anyone can do RIGHT NOW
How to work with world-class mentors without breaking the bank
Why you NEED to accept being the “dumbest person in the room”
The ONE question that will make prospective clients feel heard
The BIGGEST networking mistake and how to REVERSE it
Why you want to be a SERVICEPERSON, not a salesperson

Connect with Paul Edwards:

Get your copy of Paul's book here: https://www.thepaulsedwards.com/whatsthesecret

Website: https://www.thepaulsedwards.com/
Podcast: https://grmpodcast.libsyn.com/

Connect with Tom Gaddis:

Check out offline sharks here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

100 Million Dollar Man with Ian Stanley

Tom Gaddis — Tue, 13 Oct 2020 10:00:00 -1000

The key to wealth isn’t about being the best at something—it’s about being the only one doing something else. In this new episode, Tom sits down with Ian Stanley, a well-known writer whose writing has sold over $100 million worth of products and services. They cover the secrets to noticing the abundance of wealth around you, the undeniable power of meditation, and the steps to escaping the rat race and never trading your time for money again. So, what’s the secret? “Don’t be boring.”

“We’re so conditioned to trade our time for money, and it’s not the path to wealth.” - Ian Stanley

In This Episode:

ONE “trick” that will separate you from the pack
The myth of the “saturated market”
How to avoid boxing yourself into one profession
The secret to mastering anything
How to reprogram your mind to see an abundance of money everywhere

Connect with Ian Stanley:

Get Ian’s book here: https://tomgaddis.com/ians-book

Get Ian’s “Money Morning Challenge” here: https://tomgaddis.com/money-morning-challenge

Website: https://feedthewolf.com/
Facebook: https://www.facebook.com/ianstanleyconversions/
Instagram: https://www.instagram.com/becomingianstanley/
Twitter: https://twitter.com/theianstanley
YouTube: https://www.youtube.com/channel/UCNDSraHVLiHKekQJ31BmfmQ/

Connect with Tom Gaddis:

Check out Offline Sharks here: offlinesharks.com

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

YouTube Secrets with Paul James

Tom Gaddis — Tue, 06 Oct 2020 10:00:00 -1000

In today’s market, anyone from any background can make money online but you have to find your focus and put in the work to find success. In this new episode, Tom sits down with Paul James, a nursing student turned marketer and YouTube content creator, to discuss how Paul shifted gears and found success. Paul lays out the actionable tips and tricks for changing your career and finding consistent success, as well as the mindset shift needed to transform an online hobby into a thriving business. Making money online has never been easier, so what are you waiting for? Get out there and make it happen.

“People don’t come to hear the juicy, crisp microphone. They come to get the content.” - Paul James

In This Episode:

THIS simple strategy helped Paul pay off tens of thousands in debt
How making his first $20 led Paul to so much more
The power of Facebook groups
Paul’s secrets for building a YouTube audience RIGHT NOW
Why content trumps resources every time

Connect with Paul James:Grab your copy of Paul’s book, “Reverse Engineer Your Future: Stop Waiting for Success — Go Out and Make It Happen Now” here: https://www.amazon.com/gp/product/1619617544/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p1_i0

Website: https://www.pauljames.com/
YouTube: https://www.youtube.com/user/iampauljames
Facebook: https://www.facebook.com/hellopauljames
Instagram: https://www.instagram.com/hellopauljames/

Connect with Tom Gaddis:

Check out Offline Sharks here: https://offlinesharks.com/

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Facebook Compliance with Ed Reay

Tom Gaddis — Tue, 29 Sep 2020 10:00:00 -1000

Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom talks with Ed Reay, the guy 7, 8, and 9 figure business owners call when the stakes are high and it's do or die. Ed has worked with some of the biggest marketers out there--Stefan Georgi, Justin Goff, Ian Stanley, Traffic & Funnels and many more--helping them scale fast and furiously on Facebook without fear of getting banned or shut down.

"At the end of the day, it’s about one thing and one thing only: User experience.” - Ed Reay

In This Episode:

How one sentence changed Ed’s life at such a young age
The biggest misconception that people believe about Facebook ads
One simple but critical tip to keep your ads effective and compliant
Ed’s approach to naming products
How to utilize Facebook’s new system for ads

Connect with Ed Reay

Website: edreay.com
LinkedIn: https://www.linkedin.com/in/edreay/
Facebook: https://www.facebook.com/edward.reay5477
Instagram: https://www.instagram.com/ed.reay/

Connect with Tom Gaddis:

Check out Offline Sharks here: https://offlinesharks.com/

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Multiple Millions with Stefan Georgi

Tom Gaddis — Tue, 22 Sep 2020 10:00:00 -1000

All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose words have grossed over $700 million across multiple sectors. They cover what brought copywriting into Stefan’s life, the scalable tips and tricks, and Stefan’s personal strategy that freed him of his 9-5 and carved his name into history. Copywriting may not be easy, but starting is way simpler than you think.

“Copywriting is really valuable and not even really about writing—it’s a framework for selling.” - Stefan Georgi

In This Episode:

How one trip to Vegas changed Stefan’s life
Stefan’s formulaic approach that makes quality copy every single time
The one way to look at copywriting to change your perspective on sales and entrepreneurship
How brutal honesty elevated Stefan’s business
Why Stefan believes that the growing number of freelancers is changing the game

Connect with Stefan Georgi:

Website: https://www.stefanpaulgeorgi.com/
Email List: https://www.stefanpaulgeorgi.com/subscribe/
LinkedIn: https://www.linkedin.com/in/stefanpaulgeorgi/
Instagram: https://www.instagram.com/stefangeorgi/
Facebook: https://www.facebook.com/stefanpaulgeorgi
Twitter: https://twitter.com/StefanGeorgi

Connect with Tom Gaddis:

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

Ordinary to Extraordinary with Former Navy SEAL Brad McLeod

Tom Gaddis — Tue, 15 Sep 2020 10:00:00 -1000

Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former Navy SEAL, Brad McLeod, to discuss Brad’s journey from ordinary guy to extraordinary Navy SEAL. Brad covers how any journey begins with tiny steps, how a disadvantage can become your trump card, and how this unshakeable philosophy can transform small steps into giant leaps.

“You just gotta hang in there longer and tougher than anyone else, keep a smile on your face, and never ever quit.” - Brad McLeod

In This Episode:

Brad’s philosophy for defining the odds
How starting from behind could be your ultimate advantage
What the 1% Rule is
Brad’s core principles of discipline for folks young and old alike
How to be Unshakeable

Check out Tom’s post about his SEAL fitness journey!

https://tomgaddis.com/offline-seal/

Connect with Brad McLeod:

Website: https://sealgrinderpt.com/
Facebook: https://www.facebook.com/SEALgrinderPT/
Instagram: https://www.instagram.com/sealgrinderpt/

Connect with Tom Gaddis:

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

The Roadmap for Growing a 7-Figure Business with Product Launches

Tom Gaddis — Tue, 08 Sep 2020 10:00:00 -1000

Building a business is only for those with trust funds or business degrees, right? Not at all. Manifesting your idea from scratch has never been more possible than today, but too many people either feel overwhelmed and never start, or they chase money and feel no different when they attain it. In this episode, Tom dives into the details on what it takes to transform an idea into a business, no matter your background. We all know that hard work always trumps talent, so only one question remains: What’s the secret?

“A journey of a thousand miles starts with a single step.” - Tom Gaddis

In This Episode:

How to set realistic yet satisfying goals
The essential steps to getting through money uncertainty
The secret to scaling your business consistently
How to avoid this one critical mistake that can stifle your cash flow
Focus on THIS instead of money
A checklist that will help you make every one of your products stand out from the last
How to build a dependable and effective support system

Connect with Tom Gaddis:

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

It’s Gonna Be A Wild Ride! (Launch Management)

Tom Gaddis — Tue, 01 Sep 2020 10:00:00 -1000

The launch is here! Hooray! Time for some R&R, right? We wish. All of your preparation for your stellar launch has paid off, but the work is far from over. In this episode, Tom lays out the critical steps for successfully managing your launch, whether tackling errors or building trust. Remember, launching a product is a marathon, not a sprint, but if you can push through doubt and stay on top of it, you will be on your way to that long-awaited rest and relaxation.

“The better prepared you are, the better your chances for success.” - Tom Gaddis

In This Episode:

Get an insider’s look into what it takes for a successful launch
How to strategically schedule your launch for maximum effectiveness
One crucial step for keeping track of the details and eliminating issues
The model that Tom follows for guaranteed results
How to increase participation and competitiveness in your JV partners

Connect with Tom Gaddis:

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

The Politics Of A Successful Launch (Affiliate Roundup)

Tom Gaddis — Tue, 25 Aug 2020 10:00:00 -1000

No man is an island, and neither is a business. It takes a village to build and launch a successful product, and that’s where affiliate partners come in. In this episode, Tom discusses the politics of launching a product, as well as how to forge meaningful relationships with partners to create a quality support system of product promotion. Tom also dispels the myth that an online business is a vacation—work is required.

“The name of the game is reciprocation.” -Tom Gaddis

In This Episode:

The tactics to convince affiliate partners to work with you
How to prepare for your launch
One trick that will increase your odds of your launch getting noticed
What to do once you’ve established a relationship with an affiliate
Why your audience is only one of many to buy your product

Connect with Tom Gaddis:

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom /

Upsells, Down-Sells, and Your Funnel, Oh My!

Tom Gaddis — Tue, 18 Aug 2020 10:00:00 -1000

Congratulations! You landed your first customers and are grateful for them. You appreciate whatever they buy, but how do you bring them even more value? How do you make your customers feel supported, appreciated, and understood? In this episode, Tom breaks down how to utilize upsells, down-sells, and funnels to make more sales the right way. Tune in to find out how!

“When it comes down to it, the conversions of you upsells and your down-sells and the steps in your funnel are really gonna drive the majority of the revenue from your launch.” -Tom Gaddis

In This Episode:

Why a funnel is critical to sales success
How to upsell effectively
The secret to down-selling
The best way to use a “bump”
The steps and importance of making your buyers feel supported and appreciated

Connect with Tom Gaddis:

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

How to Make Amazing Front End Offers

Tom Gaddis — Tue, 11 Aug 2020 10:00:00 -1000

In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It’s simpler than you think.

“People buy from people.” -Tom Gaddis

In this episode:

- Tom’s “M.I.L.K. It” method that was crucial to his successful six-figure launch

- The importance of understanding and connecting with your audience

- How to optimize every detail of your product through research and fundamentals

- The components of a website that will make new visitors permanent customers

- How learning this one skill will elevate your brand and multiply your customers

Resources:

14 Day Free Trial of Click Funnels - https://tomgaddis.com/cf14dayfree
Free account for Groove Pages & Groove -Sell https://tomgaddis.com/groove-free
A Technique for Producing Ideas by James Webb Young
Your First 100 Million by Daniel Peña

Connect with Tom Gaddis:

Website: https://tomgaddis.com/
LinkedIn: linkedin.com/in/tomgaddis/
Facebook: https://www.facebook.com/tomgbiz/
Instagram: https://www.instagram.com/gaddistom/

The Key to Launch Success

Tom Gaddis — Tue, 04 Aug 2020 10:00:00 -1000

In this episode, Tom explains some of the key factors to launching your product. Tom has had several six-figure launches and dives deep into the details needed for a successful launch. From being organized with a launch schedule, to building relationships with others in your field, Tom leaves no stone unturned. Tune in to gain some great insight from Tom!

“Product launches are something that you cannot do alone. Start building relationships now.” -Tom Gaddis

In This Episode:

- Why it is important to be organized and have deadlines

- Why you should be making checklists to stay on task (pre-, during-, and post-launch)

- How to create a JV web page and document

- Websites to help you have a successful launch

Resources:

Muncheye.com
Example JV web page - https://tomgaddis.com/example-jvpage
Example JV document - https://tomgaddis.com/example-jvdoc

Connect with Tom:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Our Funnels Inside Funnels Strategy

Tom Gaddis — Tue, 28 Jul 2020 04:00:00 -1000

On this episode, I peel back the curtain on exactly how we design our product launches to maximize revenue without having to do frequent launches. Using our Funnels Inside Funnels Strategy, I'll walk you through the steps of reverse engineering your launch and mapping out your customer journey. If you're looking for a way to build more consistent cash flow and grow your business faster, you don't want to miss this episode.

“Constantly put your customers desires, their problems, and values at the forefront and you'll be able to grow and scale your online business.” -Tom Gaddis

On this episode:

- Discover how to reverse engineer your product launch

- Learn the key elements to a good back end offer

- Maximize your profits with our Double Tap Strategy

- Find out the key elements to focus on to develop long term clients

- And much more...

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Connect with Tom Gaddis:

Website - http://tomgaddis.com/

LinkedIn - https://www.linkedin.com/in/tomgaddis

Facebook - https://www.facebook.com/tomgbiz

What the Gurus Don’t Tell You About Product Launching

Tom Gaddis — Tue, 21 Jul 2020 10:00:00 -1000

At the start of our fourth season, we’re going to get into a new topic, product launching. We recently launched a new product, our most successful one to date, with over 4000 units in four days. In this episode, join me as I reveal what the gurus don’t tell you about product launching. Many things have caught me and my partner, Nick, off guard. I’ll let you know what those are so you can better prepare for them.

“We don’t have to worry about making money on the main product launch.” – Tom Gaddis

On this episode:

- It’s never too early to start building your audience.

- Launching your products on a network.

- Building relationships with people who create products themselves.

- The short life cycle of product launches.

- Creating a community and building a tribe

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Connect with Tom Gaddis:Website - http://tomgaddis.com/LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz

Profit First with Mike Michalowicz

Tom Gaddis — Tue, 14 Jul 2020 10:00:00 -1000

Join Tom Gaddis and Mike Michalowicz as they talk about profits. As Mike discusses in the show, 83% of small business owners live paycheck to paycheck, not knowing how to get out of this crazy loop! We start these businesses to get to financial freedom, so we have to take it upon ourselves to make that happen as entrepreneurs. You’ll know the thing you have to focus on first that will make your business thrive and start having it pay you. Stay tuned to the show to learn Mike’s four core principles of profit first and his take on the phrase “wallet over words.”

“If profit is important, profit must come first.” – Mike Michalowicz

On this episode:

- The problem with the formula of sales minus expenses equals profit.

- Creating a system of bank accounts with the right labels, one of them for profit!

- Taking distributions every 90 days and how it normalizes spending patterns.

- Starting slow and letting it grow.

- Choosing not to participate in the recession and taking the opportunity to reinvent.

- Getting validation from people’s willingness to pay versus affirmation by words alone.

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Mike’s Book

https://fixthisnext.com/

Mike’s Website

https://mikemichalowicz.com/

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Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz

Secrets of Email Marketing with Terry Dean

Tom Gaddis — Tue, 07 Jul 2020 10:00:00 -1000

Join Tom Gaddis and Terry Dean as they talk about internet marketing. From delivering pizzas at $8 an hour to becoming a grandfather of internet marketing, Terry has been in the game for a long time. He’s one of the first marketers to demonstrate the power of email by generating over $96000 from one email to his list in front of a live audience! On the podcast, Terry shows specifically that – growing your business using email! We will get into building email lists, succeeding while being an introvert, the email template he uses that is guaranteed to work, and much more!

“Don't write for your peers, write for the audience. Everything in email marketing is with the audience.” – Terry Dean

On this episode:

- How can introverts deal with huge crowds, public speaking, and webinars?

- Writing to your audience and not to your peers.

- Selling from the very first email and NOT waiting to sell.

- How often should you email? What’s the minimum?

- The common email mistake that people make.

- How to get a bigger list and build an audience as quickly as possible!

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Autoresponder Academy:

https://autoresponderalchemy.com/

Terry’s Free Resources:

https://www.mymarketingcoach.com/

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Link for the free E-Guide https://tomgaddis.com/secretConnect with Tom Gaddis:Website - http://tomgaddis.com/LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz

Succeeding In A Down Economy with Mike Long

Tom Gaddis — Tue, 30 Jun 2020 10:00:00 -1000

Join Tom Gaddis and Mike Long as they talk about succeeding in a down economy. A former champion at the famous card game, “Magic: The Gathering,” Mike is now a successful business owner. He shares his experience of going through multiple market crashes and how he went through them with success. With the pandemic still causing global panic, Mike still sees a similarity from before – a need to adapt. Things continue to change, and it’s up to us to recognize the opportunities that present themselves right in front of our eyes!

“The opportunity has just gotten so much bigger.” – Mike Long

On this episode:

Having multiple avenues for your business.
Acknowledging the changes that are happening because of the pandemic.
Use everything you know to leverage and scale what you already do.
Recognize the opportunity available right now on the internet.
The customers you walk away with right now, walk with you.
Not running away from the current situation because things will never be the same.

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Check out Mike’s Products:

Fusion - https://offlinesharks.com/fusion

Groove Funnels - https://offlinesharks.com/groovefunnels

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How to Write Copy Fast with Jack Turk

Tom Gaddis — Tue, 23 Jun 2020 10:00:00 -1000

Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a copywriter. He gets into the steps on how you can write copy without investing a million years into each word and phrase! By the end of the episode, you will learn how to develop yourself in whatever space you’re in, understand your communities’ identity, and engage with it to help others.

“You can write your own copy. Give it a good shot!” – Jack Turk

On this episode:

Finding your niche in any business you’re in and connecting with it.
Knowing who you’re writing to in your copy
Where should you focus on as a new copywriter? Find the starving crowd!
Turn off the editor in your head. Write the copy that you can write fast!
Remember to use tools. Don’t underestimate the power of templates and magazine ads.
Copywriting is just putting all the pieces together. Make sure to find those pieces.

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Jack’s Book:

101 Fast, Good , Cheap Hacks for Writing a KILLER Sales Letter https://www.amazon.com/Cheap-Hacks-Writing-KILLER-Letter-ebook/dp/B01MS73SXX

How to Write Killer Copy Fast https://www.amazon.com/How-Write-Killer-Copy-Fast/dp/1693647036

Jack’s Website:

https://writekillercopyfast.com/

About Jack Turk:

For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies.

But on my 50th birthday, I marched into my boss’s office at Microsoft and told him “I’m quitting to become a magician.”

Even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur.

It was quite the ride – with plenty of ups and downs along the way. I’m an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy greats. I extended my business to help other magicians successfully sell their services… through webinars, live events, and products.

Eventually, my success as a marketer and copywriter led me to join Dan Kennedy’s company – GKIC – where for over three years I led the copy team as Head Copywriter. Now I provide marketing / writing services and counsel to a variety of clients in many different industries.

My key superpower – I write FAST. Extremely FAST. I was the fastest writer at Microsoft and I daresay I’m likely the World’s FASTEST Copywriter today.

Helping YOU write faster is why I created this site - because getting your copy written faster means you can get it DONE and out the door where it can help your customers and make you some money.

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Facebook Marketing with Bob Regnerus

Tom Gaddis — Tue, 16 Jun 2020 10:00:00 -1000

Join Tom Gaddis with Bob Regnerus as they tackle the beast of Facebook advertising and ads. Bob is a Facebook marketing expert with 22 years’ worth of experience in direct marketing. They get into the common mistakes people make with Facebook ads, where to focus your attention on, and how to produce content that works for both you and your audience. By the end of this episode, you will learn how Facebook marketing works compared to other platforms, know what to prioritize to get results and have a deep understanding of your audience.

“Here's the secret sauce: Facebook can automate your audience much better than an audience you could create your own.” – Bob Regnerus

On this episode:

Avoiding personalization and squeeze page marketing on Facebook ads
Making a creative ad with impressive copy and letting Facebook find your audience
Creating thumb-stopping content
What images should you use and tracking data on video
Deep Funnel Marketing – catering to potential clients at different points
Retargeting, getting data from your market

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Connect with Bob:

https://bobregnerus.com/

Disnify Your Business with Vance Morris

Tom Gaddis — Tue, 09 Jun 2020 10:00:00 -1000

A lot of people miss the fact that they can adapt many things from your previous jobs into your current business. Join Tom Gaddis and Vance Morris as they dive deeper into the Ka-Ching! step of the M.I.L.K. It Method. Vance is the author of Systematic Magic: 7 Magic Keys to Disnify Any Business. He has shared the stage with Dan Kennedy, Steve Spurrier, Lou Ferrigno, Joe Theismann, Lee Cockerell, Dave Dee, Penn Jillette and many of the world’s premier entrepreneurs. By the end of this episode, you will learn to be more creative in the way the way you engage with your customers.

“Your service systems and your guest experience systems, keep them simple so that people can understand them.” – Vance Morris

On this episode:

How to bring the magic of Disney to your business - If a Carpet Cleaner (Vance) can Disnify his business, anyone can.
Putting yourself in your prospects mind doesn’t just apply to marketing
How to create repeatable, replicatable and practiced systems
The importance of managing the setting - applies to online businesses as well.
Putting flare on the mundane things and turn it into an experience for your customers
How to get your customers to spend more and feel good doing it

Every business or service has become a commodity. And the only thing that separates businesses is the experience they provide their customers / clients or patients.

They need to Disnify themselves.

Vance’s website:

https://www.deliverservicenow.com/

About Vance:

https://www.deliverservicenow.com/about-vance/

Vance’s Book:

Systematic Magic: 7 Magic Keys to Disnify Any Business

https://www.amazon.com/Systematic-Magic-Keys-Disnify-Business/dp/1721677178/ref=sr_1_1?dchild=1&keywords=vance+morris&qid=1590722586&sr=8-1

Ka-Ching! Supercharge Your Profits

Tom Gaddis — Tue, 02 Jun 2020 10:00:00 -1000

Join Tom Gaddis (What’s the Secret) as he breaks down the steps to grow your business. This is a continuation of our look at the four-step process of the M.I.L.K. It Method that shows how to turn your ideas, skill, knowledge, or product into a huge cash cow. Today, we’ll be going into the last letter, “K”, which stands for “Ka-Ching!” By the end of this episode, you will learn the different ways how to improve and supercharge your profits!

“You do not want to stop doing what's working.” – Tom Gaddis

On this episode, you’ll discover: - The #1 Overlooked way to build a solid business - How to maximize your efforts for totally out of proportion profits - Systemizing your business

- The importance of customer service - How to identify tasks to delegate - Ensuring that you don’t always have to start from zero profits

7 Steps to A Successful Launch with Shannon McCaffery

Tom Gaddis — Tue, 26 May 2020 10:00:00 -1000

Shannon McCaffery is a marketing expert with over 13 years’ experience helping entrepreneurs launch their products. From determining your ideal client to rallying your raving fans, Shannon’s reveals her 7 steps to launch success. Get ready to take notes with this can’t-miss episode!

“You have to build in a transformation. Most people are buying to solve a problem they have.” - Shannon McCaffery

In This Episode:

7 steps of Shannon’s Soulful Launch System
The secret to offering bonuses
Common marketer mistakes
Why your launch needs a theme
How to create trust
Download Shannon's Free Guide '5 Ways to Soulfully Recession-Proof Your Business'

Connect with Shannon McCaffery:

Connect with Tom Gaddis:

Step 3: Launch (Profit First)

Tom Gaddis — Tue, 19 May 2020 10:00:00 -1000

It’s time for step 3 of Tom’s 4-step M.I.L.K. It method: Launch. This is the step that will help you start generating cash, and fast. You’ll learn the best ways to sell your products, take payments, and deliver your orders as efficiently as possible -- even if you aren’t tech-savvy. Tom even has a special offer for listeners for his favorite platform. Cash likes speed, so don’t hesitate!

“Sell your product before you create it.” - Tom Gaddis

In This Episode:

- Learn why “profit-first” is so important

- How to create your products fast

- How to get your offer in front of your ideal buyers quickly

- Why you need to find a platform that you feel comfortable with

Resources:

Get two weeks of ClickFunnels FREE - https://tomgaddis.com/cf-14day
Teachable – https://teachable.com
Kajabi – https://kajabi.com
Udemy – https://udemy.com

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Creating High Ticket Courses with Tom Matzen

Tom Gaddis — Tue, 12 May 2020 10:00:00 -1000

How does charging more for your program sound? In this episode, Tom welcomes special guest Tom Matzen, who shares the secrets of his five-step path to success. Tom Matzen is a bestselling author and international speaker who has coached his clients into generating more than one hundred million dollars in sales. If you want to make more money, have more impact, and guarantee results from your big-ticket items, you can’t afford to miss this episode. Tune in and find out how you can make a profit while still making a difference.

“You can change people’s lives.” - Tom Matzen

In This Episode:

- Why you should guarantee results -- and how to make sure you can follow through

- Why your business needs to solve a big problem

- How to bring order from chaos

- How to bring value to the world

- Is your business scalable?

Resources:

Scholarship giveaway - https://entrepreneurempowerment.org/scholarship/
Embark Million Dollar Authority - https://embarkmilliondollarauthority.com/

Connect with Tom Matzen

Tom Matzen - http://www.tommatzen.com/
Tom Matzen on LinkedIn
Tom Matzen on Twitter - https://twitter.com/ravingfans4life
Tom Matzen on Facebook - https://www.facebook.com/tom.matzen

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Step 2 - Idea (Create Products That Sell Themselves)

Tom Gaddis — Tue, 05 May 2020 10:00:00 -1000

Are you ready for step two of the M.I.L.K. It method? In this episode, Tom digs into cultivating your idea. You’ll hear how to create an audience and find out what they need. Tom also shares how to determine what the market is already buying so you can create a product that sells itself without reinventing the wheel. Plus, when you tune in, you’ll get some great tips for checking out the competition so you can learn from what they’re doing.

“Not being an expert is actually an advantage!” -Tom Gaddis

In This Episode:

Why you need to focus on building an audience
How to become a content-generating machine for your audience
Online tools that will help you learn about (and dominate) your competition
How to bring value to your community

Resources:

SimilarWeb - https://www.similarweb.com/
ConvertKit - https://tomgaddis.com/convertkit
Answer the Public - https://tomgaddis.com/answer-the-public
Offline Sharks https://offlinesharks.com/tom

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

How to Overdeliver with Brian Kurtz

Tom Gaddis — Tue, 28 Apr 2020 10:00:00 -1000

In this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value you. Tune in and learn how to connect with your customers.

“You go into every relationship giving 100%, and you don't expect anything in return.”

-Brian Kurtz

In This Episode:

- How to use the 100/0 rule

- Understanding the Christmas cards in July technique

- Utilizing the intentional dinners technique

- How differentiating yourself can help you

- Understanding the four ways of getting paid

Resources:

The Advertising Solution - Brian Kurtz - https://www.amazon.com/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962
Overdeliver - Brian Kurtz - https://www.amazon.com/Overdeliver-Business-Lifetime-Response-Marketing-ebook/dp/B07FLZH6S1
Essentialism - Greg McKeown -
https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382

Connect with Brian Kurtz:

Website - https://www.briankurtz.net/
Titans Xcelerator - https://www.briankurtz.net/xl/
Overdeliver book - https://overdeliverbook.com/

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Step 1 - Market (Understand This & Sell More)

Tom Gaddis — Tue, 21 Apr 2020 10:00:00 -1000

In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a worksheet to profile your ideal customer. You have to know your market before you start a business. Tune in and learn how to get into their minds today.

"Your first step for everything is to ALWAYS identify your target audience.”

- Tom Gaddis

In This Episode:

- Understanding the importance of market strategy

- How you can get ideas if you are still looking for your market

- How to tell if a market is hungry

- Different approaches to examining your competition

- How to profile your ideal buyer

Resources:

Lists of occupations - https://en.wikipedia.org/wiki/Lists_of_occupations
How you can research about other players in the market - https://www.similarweb.com/
Ideal Buyer Worksheet – https://tomgaddis.com/buyer-worksheet

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

The M.I.L.K. It Method!

Tom Gaddis — Tue, 14 Apr 2020 10:00:00 -1000

It’s the first episode of Season Two! Today, Tom talks about the M.I.L.K. It Method. For entrepreneurs who are still establishing their business or who want to grow their current online business, you can use this method two ways: to identify what you need to create and sell, or to find the best way to attack your idea. Once you know and understand how the M.I.L.K It Method works, you’ll have a clear plan of action. No more running around trying to decide what to do! Follow this blueprint to quickly determine if your idea is going to be profitable and allow cash flow as soon as possible.

“M.I.L.K. It Method - it does your marketing good!”

- Tom Gaddis

In This Episode:

- The importance of identifying your target market

- The fastest way to come up with an idea

- Different modes on launching your idea

- How you can monetize your efforts

- Three things you should focus on to develop revenue

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

What To Do If You’re Starting from Zero

Tom Gaddis — Tue, 07 Apr 2020 10:00:00 -1000

When you are just starting a business, a lot of people will tell you different things to focus on first. Doing a trial and error from the inception of your business costs a lot of money, time, and effort. In today’s episode, Tom reveals there are only two things toward which you should direct your attention so that you can get your business off the ground. Tune in and discover what these two factors are and more!

“The recipe for success is: 1. Identify a market; 2. Build an audience. It really is that simple.” - Tom Gaddis

In This Episode:

- The two things you need to get started on to grow your business

- Going vertical vs going horizontal

- What to look for when you are identifying your market

- Three ways to build an audience

- The reason why now is the best time to start your business

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

How to Reinvent Yourself for Success (Even During A Crisis)

Tom Gaddis — Tue, 31 Mar 2020 04:00:00 -1000

If you’re unhappy with the life that you are in right now, always remember that you had something to do with it. Today is the best day to reinvent yourself, even though it’s during a crisis. If your actions don’t match what you say, that means that it is time to change your behavior. And that starts in your attitude and mindset by getting rid of negativity. In today’s episode, Tom identifies several strategies for you to break free from negativity. He adds in a goal worksheet for you to download, which will help you create realistic and achievable ambitions. Listen in and start taking action on those goals!

“The real secret to success is reinventing yourself to become the person that has a thriving business, to become a person that does the actions that generate a 7-figure income.” - Tom Gaddis

In This Episode:

- Why you should tune out the media

- The reason you should protect your time, environment, and energy

- Get SMART with your goals

- Commit to taking responsibility for everything in your life

- BONUS tips from Tom

Resources:

SMART Goal Worksheet - https://www.dropbox.com/s/fgpu9cregurmnoo/WTS-SMART-Goal-Worksheet.pdf?dl=0

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Multiple Streams of Income More Important Than Ever

Tom Gaddis — Tue, 24 Mar 2020 06:00:00 -1000

The scariest number in business is one, as quoted by Dan Kennedy. A lot of people have been sent home due to the ongoing virus. Some are fortunate enough to be able to work from home while others are temporarily not receiving a paycheck since they rely on only one job. In this episode, Tom stresses the importance of having multiple streams of income, and it doesn’t have to be coming from different sources. He explains how you can develop several means out of one business.

“There’s no need to go out and start multiple businesses. You can just build off what you’re currently doing.” - Tom Gaddis

In This Episode:

- How Tom developed multiple streams of income from one business

- Why you should start thinking of other ways to monetize your business

- The importance of developing other skills now

- The advantage of having several streams of income

- The benefit of mapping out your business

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Why Now Is The Best Time to Start an Online Business

Tom Gaddis — Tue, 24 Mar 2020 05:00:00 -1000

With establishments, businesses, and schools being shut down because of the ongoing COVID-19 pandemic, a lot of entrepreneurs are going through a rough patch. In this episode, Tom guarantees that now is the best time to start an online business. You may question why that is so. As entrepreneurs, you look for opportunities in the current situation. Tune in, and you might just change your mind.

“Most people are going to be caught up in fear and glued to social media and there’s going to be less competition.” - Tom Gaddis

In This Episode:

- The reason why it is the best time to start an online business

- What most people are doing in this time

- Search for the businesses that are not affected of what is currently going on

- Why you should consider implementing online aspects to your current business

- The trick to adding the online aspects

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Never Let Failure Go to Your Head

Tom Gaddis — Tue, 24 Mar 2020 04:30:00 -1000

In today’s episode, Tom addresses a budding entrepreneur’s worst fear, the fear of failure. So many people allow failure to get to them and it stops them dead in their tracks. Tune in to this episode to find out the secret of how successful entrepreneurs overcome the fear of failure and get past the setbacks they face on their entrepreneurial journey.

“The way you handle failure is really going to determine how much you get stuck in inaction.” - Tom Gaddis

In This Episode:

- The key to being successful in your business

- Why you should maintain your emotional level

- The reason why you should take the time to write down what’s on your mind

- Persistence is always KEY

- Quote from Calvin Coolidge that sums up this episode

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Tom’s Story - How I Turned $50 into $7,000 in 7 Days. A Lesson In Getting Started

Tom Gaddis — Tue, 24 Mar 2020 04:00:00 -1000

From restaurant manager to successfully growing a six-figure digital agency in Maui, Tom Gaddis shares how he started it all. He is the owner of PS Direct Marketing, Hands Off Media, and is a co-founder of Offline Sharks. For the first episode, take a sneak peek into Tom’s work history, discover what gave him the idea to start his own business, and find out how he turned his $50 into $7,000 in a week!

“You’re always getting ready to get ready.” - Tom Gaddis

In This Episode:

- Why Tom started his own business

- What you should focus on to get the cash flowing

- The postcard idea that started it all

- Key lessons from Tom’s first business venture

- Action steps you need to take today

Resources:

Every Door Direct Mail – https://eddm.usps.com/eddm/customer/routeSearch.action

Connect with Tom Gaddis:

Website - http://tomgaddis.com/
LinkedIn - https://www.linkedin.com/in/tomgaddis
Facebook - https://www.facebook.com/tomgbiz

Welcome to What's the Secret Podcast

Tom Gaddis — Thu, 12 Mar 2020 14:18:32 -1000

On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world.

Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress.

Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more.

For more info go to http://tomgaddis.com/