Wisdom in the Tangents Photography Podcast

https://patreon.com/wittpod

YouTube: https://www.youtube.com/@wisdominthetangents

275: Advice I Give to Couples - February Ask Away

Tue, 24 Mar 2026 13:03:00 -0500

You asked and I answered. This episode is the replay of the February Ask Away, where you ask any and all questions and I answer them.

We talked about advice I give to couples, how to work with showrunner family members, and what I'm loving this week.

Join the March Ask Away LIVE on Patreon - Mar 27, 2026 11am CST

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Follow the show

https://patreon.com/wittpod

YouTube: https://www.youtube.com/@wisdominthetangents

274: What I Learned at Hybrid Co

Tue, 17 Mar 2026 11:45:00 -0500

Open up your happy meal box because I'm sharing some nuggets of wisdom I found during the Hybrid Co conference in Charleston, SC last month.

Follow the speakers for the full meals, but you can enjoy a little nugget or two for now.

Join the group coaching call on Patreon - Mar 20, 2026 11am CST

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

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Mentioned in the show:

The Hybrid Co - thehybridco.com

Sam Jacobson - ideactionconsulting.com

Noella Andres - noellaandres.com

Justine Milton - justinemilton.com

Ashley Rae - ashleyraephotography.com

Salted Pages - saltedpages.com

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Other episodes you should check out

257 - Christi Johnson - How to Work with Your Brain and Not Against It

248 - Delaney Rietveld - Become the Most Booked Out Photographer in Your Area

122 - Michelle Harris - 3 Reasons Wedding Photographers are Getting Ghosted

232 - Christine Wright - Creating a Beautiful Experience for Couples Who Exist in Larger Bodies

218 - Justine Milton - Diversify Your Revenue without Overthinking It

251 - Noella Andres - Focus on What Makes You Unique and Let AI Do the Rest

241 - Kellie Hetler - How to Photograph People with Disabilities

206 - Kir Tuben - Fill Your Calendar During the Slow Season

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Follow the show

instagram.com/jona.hysa_digital

YouTube: https://www.youtube.com/@wisdominthetangents

Jona Hysa: Move Your Projects out of the Planning Drawer | ep273

Tue, 24 Feb 2026 09:33:00 -0500

You have so many great ideas and amazing projects and they're just sitting there in your planning drawer waiting to be finished and released into the world.

Jona Hysa helps us today with getting through the perfectionism and set up a system to move those ideas, those offers, and those projects into the launching stage.

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

----

Connect with Jona

time4pa.com

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Follow the show

https://patreon.com/wittpod

YouTube: https://www.youtube.com/@wisdominthetangents

Networking, Inclusivity, and Skin Care: January Ask Away | ep272

Tue, 10 Feb 2026 11:37:00 -0500

You asked and I answered. This episode is the replay of the January Ask Away, where you ask any questions you might have and I answer them.

We talked about networking, building a podcast audience, skincare routines, and inclusivity in your portfolio.

Join the February Ask Away LIVE on Patreon - Feb 24, 2026 11am CST

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

----

Mentioned in the show:

Palmer's Coconut Facial Scrub - https://amzn.to/4cjN8QX

Palmer's Skin Therapy Oil - https://amzn.to/4qw78nc

Byoma Brightening Serum - https://amzn.to/4r9TXt9

Counter Culture Coffee: Fast Forward - https://amzn.to/4tLekPd

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Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Rachel Larsen Weaver: Spending 24 Hours with My Clients | ep271

Tue, 27 Jan 2026 12:08:00 -0500

If you ever feel rushed during your photo sessions, like bouncing from one prompt to the next pose, this episode is for you.

My guest, Rachel Larsen Weaver is a DC based family photographer specializing in long form sessions, up to and over 24 hours long.

We talk about how to cultivate a safe place for your clients to let out their true selves, how to show up in marketing, and many more tangents.

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

Instagram.com/rachel.larsen.weaver

----

Connect with Rachel

rachellarsenweaver.com

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Follow the show

instagram.com/lenyacreative

YouTube: https://www.youtube.com/@wisdominthetangents

Rebel Lucas: Are You Stripping Down What Makes You Different? | ep270

Tue, 13 Jan 2026 12:06:00 -0500

The market is full of buzz words, from authentic to luxury, to candid and documentary. When everyone is moving the same direction and putting on the same outfit, it easy to get lost in the shuffle.

My guest today, Rebel Lucas is here to help us reconnect our brand to what makes us different and unique, therefore setting us apart from the masses.

Rebel is the Lead Designer and systems nerd of Lenya Creative, a full-service studio helping ravenous creatives and wedding industry pros build powerhouse brands through personality-packed design, purposeful websites, and powerful systems.

Let's find your personality-packed brand

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

----

Connect with Rebel

lenyacreative.com

When to rebrand - Blog

(https://lenyacreative.com/when-to-rebrand-questions-you-need-to-ask-before/)

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Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Best of 2025 - Part 2

Thu, 01 Jan 2026 22:00:00 -0500

We're continuing the count down of your top 5 episodes of the year!

Again I'm so grateful for you all, and I thank you so incredibly much for listening to even one episode of this show this year. Y'all are amazing and you are the reason we keep making more episodes and keep bringing on amazing guests like the ones we'll hear from today.

We're revisiting your top 2 favorite episodes from 2025.

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Sponsor of the show:

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

instagram.com/blackvisualqueen

----

Follow the guests

Karen Williams - Episode 249

Pye Jirsa - Episode 239

instagram.com/pyejirsa

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Best of 2025 - Part 1

Tue, 16 Dec 2025 11:30:00 -0500

It's time to count down your top 5 episodes of the year!

First of all, thank you so incredibly much for listening to even one episode of this show this year. Y'all are amazing and you are the reason we keep making more episodes and keep bringing on amazing guests like the ones we'll hear from today.

We're revisiting 3 of your favorite episodes from 2025. Next time we'll get your two favorite episodes of the year.

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Sponsor of the show:

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

instagram.com/swishnclick

----

Follow the guests

Christine Wright - Episode 232

Samantha Eck - Episode 243

instagram.com/firestormfinance

Miles Witt Boyer - Episode 259

instagram.com/mileswittboyer

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Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Vendor Network Marketing on the Tog Republic Podcast | ep267

Tue, 02 Dec 2025 12:06:00 -0500

As photographers we work with many vendors, especially if you're a wedding photographer. Building and nurturing your relationships with those vendors can be a lasting ticket to amazing photo days, happy clients, and thriving businesses.

Back in 2021 I was the guest on Carolina Guzik's podcast, the Tog Republic. We talk about building those connections with vendors, how to nurture them, and how vendor marketing might just be what your business needs to thrive.

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Check out The Tog Republic wherever you get your podcasts

thetogrepublic.com

instagram.com/thetogrepublic

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Investments, Retirement, and Credit Cards - Money Management part 4 - Ep 266

Tue, 18 Nov 2025 11:38:00 -0500

As solo-prenuers we often don't have investment or retirement plans. This episode I share some personal stories of how I've mismanaged money, and how you can avoid those mistakes.

We also get in to setting up your retirement and investment accounts, and making sure they are investing your money. PSA 401(k)s and IRAs don't invest for you!

And we dive into credit cards. Are they evil? Can they actually help your credit score?

Note: I'm not a financial expert, but I have learned from the best. After this episodes you should definitely check out Tori Dunlap - The Financial Feminist, and Katie Gatti Tassin with the Money with Katie Show. Links below.

Mentioned in the show:

----

Cost of doing business calculator.

You can download yours for free at allheartphoto.com/codb

----

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Gusto Contractor Payment App

Receive $100 back when you submit your first paid payroll payment

Episode about How to Start Investing

----

Tori Dunlap - The Financial Feminist Podcast and Her First $100k

Credit Cards to check out

----

Katie Gatti Tassin -The Money with Katie Show

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Tax Write Offs for Photographers - Money Management p3 | ep265

Tue, 04 Nov 2025 15:55:00 -0500

Taxes are often overwhelming but today I'm walking through a few important tax deduction categories for you to keep track of so you don't over pay in your taxes, and to make it much easier for your CPA.

Mentioned in the show:

----

Cost of doing business calculator.

You can download yours for free at allheartphoto.com/codb

----

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Gusto Contractor Payment App

Receive $100 back when you submit your first paid payroll payment

https://gusto.com/resources/articles/taxes/self-employment-tax-deductions

----

Mile IQ - https://mileiq.com/

Track your car's mileage for easy tax savings

----

Showit Web Designer - https://showit.com/r/allheart

The best web design platform for easy custom designs and mobile optimized ability.

Get a free month when you use my link.

----

List of 34 Self Employed Tax Deductions

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Cost of Doing Business - Money Management Part 2 | ep264

Tue, 21 Oct 2025 15:10:00 -0500

We can't know if our businesses are truly profitable without knowing what the cost of actually doing business is.

Today I walk through how to calculate your cost of doing business. (Spoiler: I have a free calculator for you) This is a great practice to do regularly, especially when prices for your software and expenses change.

Mentioned in the show:

----

Cost of doing business calculator.

You can download yours for free at allheartphoto.com/codb

You can even follow along and fill yours out as we go.

----

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Chris and Marshall: Seeing “Competitors” as People Who Can Help You Grow | ep263

Tue, 07 Oct 2025 14:50:00 -0500

Around here we love the mantra of 'Community over Competition' and although community always comes first, we cannot leave out the importance of good competition to help grow as business owners and creatives.

My guests, Chris Romans and Marshall Scott are photography coaches at Shoot and Thrive and they help you make your business not only manageable, but actually enjoyable.

Today they are chatting with me about the importance of competition, how their community and competition with each other has helped them grow, and how you can seek that out to help your business grow.

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

Instagram.com/shootandthrive

----

Connect with Chris and Marshall

shootandthrive.com

Oct 20-21, 2025 free live workshop

(https://academy.shootandthrive.com/bwi-signup)

----

Follow the show

https://allheartphoto.pic-time.com/referral

YouTube: https://www.youtube.com/@wisdominthetangents

Mycah Bain: Why and How You Can Take Two Months Off Every Year | ep262

Tue, 30 Sep 2025 11:50:00 -0500

Taking time away from your business can be scary. What if the leads stop coming in? What if my emails don't get attended to? What if I miss a chance to create cringe business memes about the latest Taylor Swift news? Congrats on the engagement btw

Today my guest, Mycah Bain talks about why we should be taking rest and time away from business, and also how she takes two or three months off every year while her business continues on.

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

----

Get two months free when you chose Pic-Time for your photo gallery delivery service.

----

Connect with Mycah

Instagram.com/mycahbainphoto

https://mycahbain.com/edu

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Follow the show

https://flodesk.com/c/WITTPOD

YouTube: https://www.youtube.com/@wisdominthetangents

Brittni Schroeder: How I Gained My First 10k Email Subscribers | ep261

Tue, 16 Sep 2025 15:20:00 -0500

We've all heard that we need a email lists, but few of us start them, and even fewer use them in a way to grow our businesses.

My guest, Brittni Schroeder is a business coach and marketing strategist who helps entrepreneurs automate their business, create systems, convert funnels, and scale to 6-figures and beyond.

In this episode we talk about the benefits of a healthy email list, how to grow yours, cultivate close relationships with your subscribers, and Brittni shares how she gained her first 10k subscribers.

We talked about how much we love Flodesk for creating beautiful emails and organizing email lists. Hit the link below to get 50% off your entire first year.

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

----

Connect with Brittni

Instagram.com/brittni.schroeder

https://brittnischroeder.com/

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Money Management for Photographers - Part 1 | ep260

Tue, 02 Sep 2025 19:00:00 -0500

There is a lot of education out there about how to make money as a photographer, but not a lot about how to manage your money, or how to take charge of your money.

This is that series. In Part 1 we're going over account management and how to structure your money for easy access, smart savings, and tax season ready organization.

Mentioned in the show:

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Cost of Doing Business Calculator

Download here

(https://allheartphoto.com/codb)

----

Gusto Payroll App

When you send your first paid payroll, you'll receive $100 back.

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Miles Witt Boyer: What the Photography Community Really Needs | ep259

Tue, 26 Aug 2025 14:45:00 -0500

Miles Witt Boyer is on the show and we're talking all about the photography community. What it looks like to show up for people, how to grow in relationship and in business.

We tackle some topics like how to manage your money and have it work for you. And of course he brings a little extra "WITT" to the pod.

Miles' community, The Photo Co is open and ready for photographers who desire to give and receive community, encouragement, and advice.

The Photo Co

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

Instagram.com/mileswittboyer

----

Connect with Miles

mileswittboyer.com

The Photographic Collective Podcast

(https://www.mileswittboyer.com/podcast)

The Photo Co

(https://www.mileswittboyer.com/photo)

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Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Jamie Tobin: Bingeing Education Won't Make a Difference if You Don't Execute | ep258

Tue, 19 Aug 2025 10:13:00 -0500

We have no shortage of educational content out there these days. From podcasts like this one (thank you for listening!) to YouTube, to conferences and workshops, and the TikTok educators.

But it's very easy to just binge all the education and let it sit there without applying it to your business.

Jamie Tobin is here to help us find the great education and actually implement it into our businesses.

Jamie's a destination and adventure elopement photographer, the creator of The Box Set flatlay boxes, and she's the co-host of the Cameras and Carseats podcast with friend of the show, Alex McCrary (ep242)

Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

Instagram.com/jamietobinphoto

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Connect with Jamie

Flat Lay Box Set

(https://jamietobinphotography.com/flat-lay-boxes)

Cameras and Carseats Podcast

https://camerasandcarseats.com

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Christi Johnson: Working with your Brain, Not Against it | ep257

Tue, 12 Aug 2025 12:50:00 -0500

Learning how to be more efficient and how to work in the best way that aligns with your brain chemistry will change your life.

My guest, Christi Johnson, is a photographer, host of the Dream Biz podcast, and helps to lead neuro-spicy creatives to finding the avenue of work that aligns with their brains.

Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

Instagram.com/christijohnsoncreative

----

Connect with Christi

Website: www.christijohnsoncreative.com

The Dream Biz Podcast - ep 177 with me =]

https://christijohnsoncreative.com/177-mindset-shifts-for-photographers/

----

Follow the show

Instagram.com/jadaanddavid

YouTube: https://www.youtube.com/@wisdominthetangents

Jada and David Parrish: How a Personal Project Can Transform Your Business | ep256

Mon, 04 Aug 2025 14:33:00 -0500

A personal project could be the one thing you and your business needs to boost creativity, get out of ruts, and even realize untapped niches that will fill you up with every shoot.

My guests, Jada + David Parrish started a year long 100 set and 100 photoshoot project that completely transformed their business.

They are a creative duo blending photography and set design to create colorful, conceptual images. They build their sets primarily using plywood and paint, often incorporating optical illusions like forced perspective to play with the viewer's perception.

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

----

Connect with Jada + David

tiktok.com/@jadaanddavid

Upcoming Workshop - New Jersey - Aug 23-24, 2025

(https://www.jadaanddavid.com/page/event-workshop-august-23)

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Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Emily-Jane Sarroff: Attract Dream Clients through Magnetic Marketing | ep255

Mon, 28 Jul 2025 10:00:00 -0500

As business owners we always want to attract and bring in more clients, and creating a magnetic marketing strategy is the way to do it.

My guest, Emily-Jane, AKA Em walks us through what a magnetic brand looks like and how to market in a way to where you should up as YOURSELF and attract those who would love to work with you.

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/podcastmay

----

Connect with Em

Instagram: empowerwithem

Empower with Em Podcast

(https://podcasts.apple.com/us/podcast/empower-with-em/id1521130493)

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Ana Pastoria: Searching for the Lifestyle that Feeds Your Mental Health | ep254

Tue, 22 Jul 2025 12:15:00 -0500

Here in the WITTpod community we're all about creative the lifestyle you dream of, but what if that lifestyle doesn't fit your mental health?

Ana Pastoria, Portugal based destination wedding photographer, shares how sometime the life we have built up in my minds doesn't actually lead to good mental health for us.

We talk about life, movies, board games, photography, travel, how she's married the same person 6 times, and how we can find what lifestyle works for us and creates a space to be mentally healthy.

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/podcastmay

----

Mentioned on the show:

Bureau of Investigation - Board Game

Chronicles of Crime - Board Game

Everything Everywhere All at once - Movie

Connect with Ana:

Website: anapastoria.com

Instagram: instagram.com/anapastoria

Follow the show at:

Claire Hunt: What You Need to Know Before Scaling Your Business | ep253

Mon, 14 Jul 2025 10:48:00 -0500

Scaling your photography business can be one of the best or worst decisions for your business. And it all comes down to your preparation.

A lot of us feel like we 'should' scale, and today my guest, Claire Hunt is sharing tips for scaling, how to prep, and questions to ask before you even get started.

Claire Hunt is a destination wedding photographer, mentor, and podcaster of All Angles Photography Podcast. She has had the honor of teaching hundreds of photographers over the years how to get booked out and scale their businesses.

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

All Angles Photography Podcast

----

Connect with Claire

Website: clairehunt.co

Instagram: itsclairehunt

(https://podcasts.apple.com/us/podcast/all-angles-photography-podcast/id1622659724)

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Jac Kalaher: Finding Your Perfect Pitch | ep252

Mon, 07 Jul 2025 17:38:00 -0500

We've all been there, walking into a networking event and every person you meet asks the same question, "What do you do?"

Maybe you give a short answer like "I'm a photographer." Or maybe you continue on talking for 8 minutes straight only stopping for very short breaths.

My guest, Jac Kalaher is here to help us craft the perfect pitch. Jac is a business strategist and community builder helping entrepreneurs align their business models with their authentic purpose.

Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Connect with Jac

Website: jackalaher.com

Instagram: jac.kalaher

St. John's BFF - stjohnsbff.com

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Noella Andres: Focus on What Makes You Unique and Let AI do the Rest | ep251

Mon, 30 Jun 2025 07:00:00 -0500

This episode is for two kinds of people, those who have ever been worried about AI taking over and putting them out of work, AND those who have felt burnt out and drowning in so many tasks.

My guest on the show is Noella Andres, business coach, Co-host of the Six Figure Photographer Podcast, and Partnership Manager at Imagen AI. She's showing us how we can use AI in many different ways in our businesses to tackle those day-to-day tasks so we can focus on the secret sauce that makes you, YOU.

Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/podcastmay

Chat GPT

Canva App - Bulk Create

Lumen 5 - Taking blog posts and turning into Slidedecks

Imagen AI - Photo and Video Editing

Outsmarted - Board Game

Connect with Noella:

Website: https://noellaandres.com

Instagram: https://www.instagram.com/noellaandres/

Six Figure Photographer Podcast: https://podcasts.apple.com/ca/podcast/the-six-figure-photography-podcast-with-ben-hartley/id1040370097

Follow the show at:

Juliana Tomlinson: Attain an Abundant Life by Elevating Your Current Work | ep250

Mon, 23 Jun 2025 11:38:00 -0500

This episode is all about breaking out of your cycles and into the place that you strive to be.

Juliana Tomlinson is an award winning wedding photographer and coach and she's taking us through ways that we can take what we currently have, and use it to elevate our work and attain that lifestyle we dream of.

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Connect with Juliana Tomlinson

Website: julianatomlinsonphotography.com

Instagram: julianatomlinsonphotography

Instagram: julianatomlinsoneducation

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Karen Williams: Breaking into the Gatekept Industry of Brand Photography | ep249

Mon, 16 Jun 2025 10:37:00 -0500

The world of Brand photography can seem elusive and gatekept by those in the industry. And my guest today is opening the gate to all things Brand Photography.

Karen Williams, AKA the Black Visual Queen has 15+ years of experience in the brand world, and has worked with companies like Netflix and WIRED.

Her new book, The Photo Hustle is a playbook for not only how to get into brand photography, but how to succeed in building a brand photography business.

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

----

Connect with Karen

Website: blackvisualqueen.com

Instagram: blackvisualqueen

The Photo Hustle book (https://amzn.to/4jU7rF4)

----

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Delaney Rietveld: Become the Most Booked Out Photographer in Your Area | ep248

Mon, 09 Jun 2025 10:53:00 -0500

We all want a full (enough) calendar and an inbox of leads wanting to work with us. Well, my guest today is sharing how updating the copy on your website is one of the best ways to bring in those leads and become the most booked out photographer in your area.

Delaney Rietveld is a website and sales copywriter at Dark Roast Copy Co who helps business owners turn their websites into coffee chats that sell. She believes in saying the quiet part out loud, ditching cringy copy tactics, and writing with empathy.

Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

Connect with Delaney

Website: https://darkroastcopy.co/

Instagram: https://www.instagram.com/darkroastcopy.co/

Threads: https://www.threads.net/@darkroastcopy.co

Follow the show

YouTube: https://www.youtube.com/@wisdominthetangents

Haleh Shoa: Preserving the Legacy of Your Clients | ep247

Mon, 26 May 2025 08:40:00 -0500

We all have lots of photos and videos between professional photoshoots, and the thousands taken on our phones. Hello selfies!

But we don't often think about how to preserve those moments and memories.

My guest, Haleh Shoa, the founder and CEO of Picturli, and we talk all about how we teach our clients how to preserve their memories.

And also how to leverage print and album sales too.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Haleh:

picturli.com

instagram.com/picturli

instagram.com/halehshoa

Follow the show at:

instagram.com/manalisontakke

Manali Sontakke: The CEO Mindset of Outsourcing in your Business | ep246

Mon, 12 May 2025 11:55:00 -0500

As creative entrepreneurs we like to get our hands dirty in creativity and in our work. This often leads to getting spread thin across all the aspects of running a successful business.

My guest, Manali Sontakke is sharing with us a few ways that we can change our mindset and start outsourcing some of those things. By taking some off your plate, you're free to focus on the creativity and the parts you love in your business.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Manali:

manaliphotography.com

Mon, 24 Mar 2025 14:05:00 -0500

Whether you're growing your side gig or aiming to become the sole income provider for your family, we're all looking to increase our income as business owners.

My guest, Alex McCrary, shares all about how you can grow your business, build more income, and create an amazing client experience while still holding within your healthy boundaries.

And yes, you do need to set up some boundaries.

Sponsor of the show: Sofi

Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi

Connect with Alex:

alexmccraryphotography.com

instagram.com/alexmccraryphotography

Cameras and Carseats Podcast

Follow the show at:

instagram.com/hetlerphoto

Kellie Hetler: How to Photograph People with Disabilities | ep241

Mon, 03 Mar 2025 11:19:00 -0500

Photographing someone with a disability can feel a little out of your comfort zone. Well, my guest today is here to help widen that comfort zone.

Kellie Hetler shares how we can prepare for photographing someone living with a disability, how we can celebrate them, and how we can break that stigma of "just ignoring" people with different abilities than us.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Kellie:

hetlerphotography.com

Follow the show at:

animalhouse-photography.com

Tiffany Crenshaw: Turn Price Shoppers into Dream Clients with an Elevated Client Experience | ep240

Mon, 17 Feb 2025 11:53:00 -0500

We hear a lot of complaints about price shoppers in the photography industry. One minute scrolling through a local photography facebook page and you'll have more than enough.

But maybe we shouldn't write them off too quickly. Maybe with the right client experience (yes this includes the lead nurturing sequence) they can turn into dream clients.

My guest is Tiffany Crenshaw. She's the artist and boss babe behind Animal House Photography, a lifestyle newborn and family photographer based in Alabama.

She's an educator who has a passion for Running a profitable and joy-filled business that serves her clients, and more importantly, her family and that is the heart behind her education.

Today we're talking about how to turn price shoppers into dream clients by creating an elevated client experience. Tiffany shares some tips and strategies for connecting with your leads, cultivating an amazing experience, and growing the good name of your business.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Tiffany:

instagram.com/animalhousephotography

Follow the show at:

Pye Jirsa: Can You Truly Be Self Taught? | ep239

Mon, 03 Feb 2025 12:50:00 -0500

There is a lot of pride in being a "self taught" photographer or business owner. I know I touted that title at one time. But can we truly be self taught, and if not, how can we fast-track our success?

Pye Jirsa is my guest today. He's the co-founder of Lin and Jirsa Photography, a multi-seven-figure wedding and portrait photography studio, and the co-founder of SLR Lounge, a photography website and community dedicated to empowering photographers of all levels with the knowledge and resources they need to succeed.

Today we talk about business mindsets, lessons, and how to grow and scale your business quickly without having to go through the trial and error yourself.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Pye:

slrlounge.com

linandjirsa.com

instagram.com/pyejirsa

Follow the show at:

instagram.com/jamiefishercollective

Jamie Fisher: Create a Business of More | ep238

Mon, 27 Jan 2025 16:54:00 -0500

Your business should allow you more, otherwise you might as well have stayed in that 9-5 cubicle.

My guest, Jamie Fisher returns to the show to share about how you can set up your business to be give you more. More time, more independence, more legacy, more revenue, and do more good for the world around you.

Connect with Jamie:

jamiefishercollective.com

Time Suck Quiz

Ep 189 - Not Knowing Your Numbers is Hurting You with Jamie Fisher and Heather Leicy

Follow the show at:

instagram.com/mallorierodgers

Your Goals May Be Hurting Your Business | Ep237

Wed, 22 Jan 2025 11:55:00 -0500

It's great to set goals for your business. That's one of the best motivators to get us to grow. However some of our goals can actually hurt us if we achieve them.

Today I'm diving into how you can set up a solid foundation in business so that reaching your goals will be easier and after reaching them you can sustain that growth.

Follow the show at:

instagram.com/witt.pod

youtube.com/@wisdominthetangents

Your Best Of 2024 - Part 2

Mon, 13 Jan 2025 09:00:00 -0500

We're counting down your top 5 most loved episodes of the 2024 season. Join me with some short clips from each episode #2 and #1 this week.

Check out the full episodes wherever you listen to podcasts and get some free resources at podcast.allheartphoto.com

Episode 206 - Fill Your Calendar During the Slow Season with Kir Tuben

instagram.com/kir2ben

kir2ben.com

Episode 191 - Embracing the Imperfect with John Dolan

johndolan.com

instagram.com/johndoanphotog

Follow the show at:

instagram.com/witt.pod

youtube.com/@wisdominthetangents

Your Best Of 2024 - Part 1

Fri, 10 Jan 2025 17:10:00 -0500

We're counting down your top 5 most loved episodes of the 2024 season. Join me with some short clips from each episode #5, #4, and #3 this week.

Check out the full episodes wherever you listen to podcasts and get some free resources at podcast.allheartphoto.com

Episode 196 - Navigating Neurodivergence while living in a Culture Designed for Neurotypicals with Mallorie Rodgers

thecouchtherapy.org

Episode 211 - How to be a Great Second Photographer with Emily Wisch @emilywisch

emilywisch.com

instagram.com/wischyouwerehere

Episode 203 - Forget the Trends and Create Work that Speak to You with Kyle and Bianca Thompson of Oak and Iron Photo @oakandironphoto

oakandironphoto.com

instagram.com/oakandironphoto

tiktok.com/@pastramionrye

Follow the show at:

instagram.com/witt.pod

youtube.com/@wisdominthetangents

Marketing When You're No Longer Your Target Client (My interview on the Gold Biz Podcast) | ep 234

Mon, 23 Dec 2024 08:00:00 -0500

When we begin our business journeys, we are often very similar to our own clients. However, as your business grows, your target clients can change too.

Learning how to market and attract your target client can be difficult if you, yourself would no longer be your target client.

We dive into how to reach a market that isn't second nature in my interview on the Gold Biz Podcast with Rachel Traxler. Check out more of Rachel's episodes wherever you podcast.

Sponsor of the episode: The Hybrid Collective Feb 23-27, 2025

Use Promo code "John" in checkout to save $350

thehybridco.com

Connect with Rachel

instagram.com/racheltraxler

racheltraxler.com

Gold Biz Podcast with Rachel Traxler

Follow the show:

Matt Jacob: How Your Personal Experiences Shape Your Photography | ep233

Mon, 09 Dec 2024 12:12:00 -0500

When our photography and our life experience mesh, that's where fulfillment and ease reside in your business.

Matt Jacob is a Bali based photographer who has traveled the world creating in-depth and beautiful environmental portraits. He's also the host of the Mood Podcast, and today we dive into mindsets and philosophies of being a photographer.

From the importance of connecting with your subject before you ever take a photo, to gaining empathy for those around us, this is a great conversation and episode.

Sponsor of the episode: The Hybrid Collective Feb 23-27, 2025

Use Promo code "John" in checkout to save $350

thehybridco.com

Connect with Matt

instagram.com/mattyj_ay

mattjacobphotography.com

The Mood Podcast

Follow the show:

instagram.com/swishnclick

Christine Wright: Creating a Beautiful Experience for Couples Who Exist in Larger Bodies | ep232

Mon, 25 Nov 2024 08:00:00 -0500

There is an under-representation in the wedding industry of couples who exist in larger bodies, and Christine Wright is educating and leading wedding professionals in how we can make a difference.

We get into some of the mindsets and limited experience in working with plus sized couples that is holding us back from creating a luxury and elevated experience for them in front of the camera and beyond.

Grab a Coffee on me for leaving a review on Apple Podcasts

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Christine

swishandclick.com

Elevated and Inclusive Plus Sized Workshop

Follow the show:

instagram.com/mavenmadecopy

Eden Sloboth: Gain Back Your Time by Content Planning | ep231

Mon, 11 Nov 2024 11:57:00 -0500

I often hear from creative entrepreneurs that they don't have enough time to create content on a regular basis. Well, my guest today is sharing with us how we can create content easily and strategically while saving time.

Eden is the blog writer and SEO strategist behind Maven Made Copy. She creates a custom blog strategy for each client that combines personality and SEO to grow their website traffic and attract the right leads.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Eden

mavenmadecopy.com

Follow the show:

Systems and Workflow Magic Podcast

Your Favorite Fictional Photographers | ep230

Tue, 05 Nov 2024 13:45:00 -0500

There have been a lot of great photographers depicted in movies and shows, and today we're looking at some of your favorite fictional photographers.

And because I'm a forever student, I'm also looking at what we can learn from these faux-tographers.

And follow the show at

instagram.com/witt.pod

tiktok.com/@wittpod

youtube.com/@wisdominthetangents

facebook.com/groups/wittpod

Dolly DeLong: Get Fully Booked with a Pre-Launch Strategy | ep229

Mon, 28 Oct 2024 11:40:00 -0500

If you've ever hosted a mini session day or launched a new product only to receive crickets and no bookings, this episode is for you.

Dolly DeLong shares how you can plan a pre-launch to grab people attention, build hype around your product, and line your audience up for a smoother sale once you do launch.

Sponsor of the show: Sofi

Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi

Connect with Dolly:

instagram.com/dollydelongeducation

instagram.com/dollydelongphoto

And follow the show at

instagram.com/4cornerscfo

Danielle Hendon: Recession-Proof Your Business | ep228

Mon, 07 Oct 2024 13:25:00 -0500

There is a lot of talk these days about a possible upcoming recession, and my guest today leads us through how to prepare your business to withstand a recession, and to thrive right now, today.

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners. Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.

Sponsor of the show: Sofi

Get an additional $25 deposited in your account when you open a FREE High Yield Savings Account at allheartphoto.com/sofi

Connect with Danielle:

Free Expense Review at

4cornerscfo.com/wisdomtangents

And follow the show at

instagram.com/hayleyfiskphoto

tiktok.com/@wittpod

youtube.com/@wisdominthetangents

facebook.com/groups/wittpod

The Psychology Behind Displaying Your Prices | ep227

Mon, 30 Sep 2024 13:10:00 -0500

There are many ways to display your pricing on your website, and while none of them are wrong, some might be wrong for you.

This episode is a topic that came up in a recent group coaching call where I break down the 4 common ways to display your prices, the psychology behind each of them, and how you can determine which is right for you and your target clients.

Sponsor of the show: Sofi

Get an additional $25 deposited when you open a free Sofi High Yield Savings Account at allheartphoto.com/sofi

Join the next group coaching in the Facebook group.

https://www.facebook.com/groups/wittpod

And follow the show at

instagram.com/witt.pod

tiktok.com/@wittpod

youtube.com/@wisdominthetangents

facebook.com/groups/wittpod

Hayley Fisk: How to Pitch Yourself to Work with Brands | ep226

Mon, 23 Sep 2024 11:06:00 -0500

It takes a lot of confidence as a fresh product and brand photographer to pitch yourself to working with brands. This episode will point you toward the steps to build that confidence, craft a great portfolio and pitch yourself to some of your dream clients.

My guest, Hayley Fisk, is a beauty and product photographer and a business coach and mentor. Hayley shares her knowledge of how to break into product photography, building your business, and how to pitch to brands you dream of working with.

Sponsor of the show: Sofi

Get an extra $25 deposited in your account when you start a new High Yield Savings with Sofi at allheartphoto.com/sofi

Connect with Hayley:

hayleyfisk.com

instagram.com/theanxiousphotog_

Freebie - Work with Your Dream Clients

Follow the show:

instagram.com/katepankoke

Mon, 12 Aug 2024 11:59:00 -0500

As creative business owners we can find ourselves with passion for multiple different things.

My guest today is working in multiple areas of her passions, as a fashion designer, writer, and now author. And we get some tips and lessons she's learned along the way.

Katelyn Pankoke has been on multiple seasons of Project Runway and Project Runway Allstars, she designs bridal gowns with Elaya Vaughn, she writes articles for wedding publishers like Style Me Pretty and Wedding Chicks, AND she's now a published author with her book What They Say About Our Family.

Sponsor of the Show: SoFi

Get $25 extra deposited in your account when you open a high yield savings account at allheartphoto.com/sofi

Connect with Katelyn:

instagram.com/elayavaughn

instagram.com/katepankokewriting

Get the Book: What They Say About Our Family

Follow the show:

instagram.com/onceupona_tori

Tori Blackmon: Where Creativity Meets a Real and Fulfilled Life | ep221

Mon, 29 Jul 2024 11:10:00 -0500

Victoria Blackmon is a content creator, photographer, and spokesperson from the Alabama Gulf Coast. She also hosts the podcast, Contagious Victories where she shares stories of overcoming struggles and the path to victory.

Today she's sharing insight into mindset and intentionality behind living a real and fulfilled life while being open to creativity in your life and work.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Tori:

toriblackmon.com

Contagious Victories Podcast

Follow the show:

instagram.com/bigmouthcopy

Taylor de la Fuente: How to Bring a Ghost Back from the Dead | ep220

Mon, 22 Jul 2024 18:05:00 -0500

Even the best of us get ghosted sometimes, and the past few years it seems to be happening more and more in the industry.

This week, Taylor de la Fuente, the copywriter and brand strategist behind Bigmouth Copy joins me to talk about how to set up your business to avoid getting ghosted. And she shares some strategy to bring a ghost back from the dead.

Sponsor of the show: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Taylor:

bigmouthcopy.com

Follow the show:

instagram.com/virtuallydonesystems

Melissa Rich: Get Your Life Back with Systems and Workflows | ep219

Mon, 08 Jul 2024 11:27:00 -0500

We may not be able to add more hours in our 24 hour days but there is a way to give you back more time. Implementing systems and workflows into your business.

Melissa Rich is the founder of Virtually Done Systems, a business dedicated to all things systems and workflows for creative small businesses. She helps you get your life back, but getting back more time.

This episode Melissa shares ways that we can use systems, workflows, and automations to give us back time, scale our businesses and take time for rest.

Sponsor of the show: Imagen AI

Get 1500 images edited for free when you go to allheartphoto.com/ai

Connect with Melissa:

virtuallydonesystems.com

Follow the show:

instagram.com/miltonphoto

Justine Milton: Diversify Your Revenue without Overthinking it | ep218

Mon, 01 Jul 2024 10:05:00 -0500

How many times do we have big dreams and goals that sit on the shelf for years. Anyone? Just me? This week Justine Milton joins me to share about how we can diversify our revenue without getting stuck in that overthinking and overcomplicating spot that leaves it all up on the shelf.

Justine is a photographer of all things and a poster child for ADHD, but she harnesses it and makes it work for her (like 92% of the time). She has many avenues of revenue and has great insight for how we can set those up too.

Sponsor of the episode: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Connect with Justine:

justinemilton.com

Connect with the show:

instagram.com/carleyweissert

Carley Weissert: Breaking Through “Good Girl” Conditioning | ep217

Mon, 17 Jun 2024 15:29:00 -0500

Carley Weissert is a self-proclaimed growth seeker, hype-girl, and she coaches women to help create the lives they can’t get enough of.

She's walking us through what it looks like to break the cycle and mindset of good-girl conditioning and perfectionism.

Check out some free resources at

podcast.allheartphoto.com/resources

Connect with Carley:

carleyweissert.com

And follow the show at

instagram.com/witt.pod

tiktok.com/@wittpod

youtube.com/@wisdominthetangents

Jevgenija Prochoryceva: How Personal Development Can Grow Your Business | ep216

Tue, 11 Jun 2024 12:13:00 -0500

Jevgenija (Jenny Pro) is an unconventional business mentor & founder of the Potenic App. She helps mission driven experts and solopreneurs deliver value, stay focused and get results.

This week she's sharing how personal development grows you as a person, but can also help grow your business too.

Sponsor of the Show: SoFi

Get $25 extra deposited in your account when you open a high yield savings account at allheartphoto.com/sofi

Connect with Jenny:

potenic.com

linkedin.com/in/jenny-prochoryceva

Follow along with the show:

Scott Wyden Kivowitz: Exploring AI in Our Lives and Our Businesses | ep215

Mon, 03 Jun 2024 09:51:00 -0500

Scott Wyden Kivowitz is the Community Manager and Podcast host at Imagen AI. He’s a father, photographer, and educator. Scott is also the author of numerous books and a regular YouTuber.

Today he's exploring the ways that we currently use AI in our lives and businesses, and other ways we can implement AI into our workflows to create a more streamlined life.

Sponsor of the show: SoFi

Get an extra $25 when you open a free High Yield Savings Account with SoFi

Workflows Podcast by Imagen

Connect with Scott:

instagram.com/scottwyden

imagen-ai.com

Get 1500 images edited for free at allheartphoto.com/ai

scottwyden.com

Follow the show:

Episode 83 - Creativing Vision for Your Shoot with Tamera Darden

Tamera Darden: Why Women Earning More Money is Revolutionary | ep214

Mon, 20 May 2024 09:46:00 -0500

Tamera Darden returns to the show to share some insight into why when women earn more money, things change for the better.

She's a producer and product photographer dedicated to using her merchandising, styling and creativity skills to produce content that sells for her beauty + product photography clients.

She's the author of The Photo CEO which is pretty much a blueprint for creating and running a successful photography business.

Sponsor of the episode: SoFi

Get an extra $25 in your account when you open a free High Yield Savings Account at allheartphoto.com/sofi

Connect with Tamera:

The Photo CEO on Amazon: https://a.co/d/2vlYXLj

Instagram: http://www.instagram.com/tamera.darden

Website: http://www.dardencreative.com

Email: hello@dardencreative.com

Substack: http://thephotoceo.substack.com

Follow the Show:

Episode 189 - Not Knowing Your Numbers is Hurting You

Heather Leicy: Simply Tax Time by Getting Your Numbers in Rhythm | ep213

Mon, 13 May 2024 10:25:00 -0500

We welcome Heather Leicy back to the show for a 1-on-1 conversation about how we can simply tax time by keeping a rhythm in our numbers throughout the year.

Heather was on the show in episode 189 with her business partner and bestie, Jamie Fisher.

Heather is an ice cream-loving, wedding and senior photographer from Lancaster, Pennsylvania, who finally took the leap and went full-time in her business in 2022! She loves serving photographers who want to find clarity and financial confidence in their business numbers, and creating systems that work for them so they can spend more time with family and friends!

Heather's Freebie - 15 Business Tax Category Breakdowns

Sponsor of the show: Our Free Resources

instagram.com/heather.marie.leicy

Connect with Heather:

heathermlphoto.com

Photography Budget Spreadsheet

Conquer Live 2025

Follow the show:

instagram.com/wischyouwerehere

AITA - Photography Stories | ep212

Mon, 06 May 2024 13:33:00 -0500

It's storytime. And today I'm diving into Reddit to find some photography related "Am I The Asshole" stories.

Join me as we go down some interesting rides as the photographers, and sometimes as the clients.

We'll learn a few lessons along the way.

Check out some free resources at

podcast.allheartphoto.com/resources

And follow the show at

instagram.com/witt.pod

tiktok.com/@wittpod

youtube.com/@wisdominthetangents

Emily Wisch: How to be a Great Second Photographer | ep211

Mon, 29 Apr 2024 16:26:00 -0500

Emily Wisch is a wedding and portrait photographer, podcast host, and fellow Texan. She leaned hard into second shooting for other wedding photographers in 2022 and designed a brilliant way to get booked.

She's sharing steps you can take to get booked as a second photographer, as well as how to excel during the job too.

Sponsor of the episode: Sofi

Receive $25 when you set up your free High Yield Savings Account today at allheartphoto.com/sofi

Find Emily at:

emilywisch.com

Follow along at:

instagram.com/nathanholritz

Nathan Holritz: Capitalize on Overlooked Market Gaps | ep210

Mon, 22 Apr 2024 12:58:00 -0500

Nathan Holritz is an entrepreneur based in Chattanooga, TN. Formerly a wedding photographer for over a decade, Nathan is the founder and CEO at photographersedit.com and cheezoo.com

Today he's sharing about how we can search for the overlooked gaps in the market and find clients there.

Sponsor of the episode: Sofi

Receive $25 when you set up your free High Yield Savings Account today at allheartphoto.com/sofi

Follow Nathan at:

cheezoo.com

photographersedit.com

Episode 72 - Brand Position with Nathan Holritz

Follow along at:

instagram.com/octaviaeleasedesigns

Octavia Elease: Creating an Elevated User Experience on Your Website | ep209

Mon, 15 Apr 2024 12:49:00 -0500

Your website connects you to people who want to work with you. Sounds simple enough, but there is so much more to it.

Octavia Elease is a Showit website designer and her mission is to help small business owners transform their website and workflows so they can have a solid foundation for business success.

Today she's walking through some changes you can make to your website to elevate your user's experience and guide them into becoming paying clients.

Sponsor of the episode: Sofi

Receive $25 when you set up your free High Yield Savings Account today at allheartphoto.com/sofi

Follow Octavia at:

octaviaeleasedesigns.com

Success on Paper Podcast

Follow along at:

Why I Don't Send the "Magic" Email | ep208

Mon, 08 Apr 2024 11:05:00 -0500

You may have heard of The Magic Email before and to an extent I see how it works, but in this episode I'm sharing why I don't use it and what I do instead.

Sponsor of the episode: Sofi

Receive $25 when you set up your free High Yield Savings Account today at allheartphoto.com/sofi

Follow along at:

instagram.com/thetarynrachelle

Taryn Rachelle: Systems Mistakes Your Are Probably Making Today | ep207

Mon, 01 Apr 2024 16:33:00 -0500

Taryn Rachelle is a mother, Keynote speaker, personal brand creator, podcast host, and Community & Partnerships Leader at Dubsado. She is here to cheer you on, build a community, and help you succeed.

One of those ways you can succeed is to fix the mistakes you're likely making in your systems today. Taryn walks us through some systems and some common mistakes business owners make.

Sponsor of the episode: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Find Taryn at:

tarynrachelle.com

She Can Systemize Podcast

Follow the show at:

Kir Tuben: Fill Your Calendar During the Slow Season | ep206

Mon, 25 Mar 2024 10:01:00 -0500

Busy months are great but the slow seasons can be a rough desert to get through. My guest on the show today is sharing all about how you can booked out your calendar, and keep bringing in the cash during the slow season too.

Kir is a wedding photographer, speaker and educator based in Washington D.C. and this conversation is a delight.

Sponsor of the episode: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Follow Kir at:

instagram.com/kir2ben

kir2ben.com

Follow the show at:

instagram.com/ashleighsnyderphotography

Ashleigh Snyder: Become the Go-To Photographer | ep205

Mon, 18 Mar 2024 10:19:00 -0500

Ashleigh Snyder is a senior photographer who has cultivated an amazing quality and luxury experience for her grad clients. And with lots of demand, she is definitely a go-to photographer in the Clemson, SC area.

Today we get into how you can set yourself up to become the go-to photographer in your area.

Sponsor of the episode: Imagen AI

Get 1500 images edited for free at allheartphoto.com/ai

Follow Ashleigh at:

ashleighsnyderphotography.com

Let it Click Podcast

Follow the show at:

How to Ask for Reviews - Episode 85

My First 1 Star Review

Mon, 11 Mar 2024 11:11:00 -0500

I like to be open with y'all about my business. The highs and the lows, and 2023 had some lows.

Today I'm walking through my first 1 star review, how we got there, and how to react if you get a negative review or feedback.

Mentioned in the episode:

Follow along at:

instagram.com/oakandironphoto

Oak and Iron: Forget the Trends and Create Work that Speak to You | ep203

Mon, 04 Mar 2024 12:43:00 -0500

Kyle and Bianca Thompson AKA Oak and Iron Photo AKAKA Pastrami and Sweet B join me on the show today to talk about how we shouldn't chase trends.

We dive into reels and tiktoks, creating videos that speak to you and would keep you entertained, and how they direct their clients during shoots.

Sponsor of the show:

Imagen AI

allheartphoto.com/ai for 1500 images edited for free

Follow Kyle and Bianca:

oakandironphoto.com

tiktok.com/@pastramionrye

Follow the Show:

instagram.com/ktmerryeducation

KT Merry: Use Your Business as a Powerful Force for Good | ep202

Mon, 26 Feb 2024 11:38:00 -0500

KT Merry is a globally recognized fine art wedding and editorial photographer, based in Miami, Florida. Published in Harper's Bazaar, Martha Stewart Weddings, Vogue, and BRIDES

She's also a passionate animal lover and conservationist, KT puts giving back first, and uses her business as a powerful force for good. And today she's sharing how we can use our businesses as a force for good in this world.

Sponsor of this episode:

Imagen AI - Photo Editing

Allheartphoto.com/ai

Follow along with KT at:

ktmerry.com

instagram.com/ktmerry

Dave Moss: The Rise and Fall of Hustle Culture | ep201

Mon, 19 Feb 2024 07:45:00 -0500

Dave Moss is a photographer and business coach, AKA the Creative CEO Whisperer and he's back on the show. This time we're talking about Hustle Culture and how we can navigate business and hustle without damaging ourselves in the process.

Sponsor of this episode:

Imagen AI - Photo Editing

Allheartphoto.com/ai

Follow along with Dave at:

davemosscoach.com

instagram.com/davemosscoach

My Wife Asks Me Your Questions with Taylor Mansfield | ep200

Mon, 12 Feb 2024 10:54:00 -0500

My wife, Taylor, is back to ask me all your questions. We talk business, photography, movies, future entrepreneur endeavors, and you get to hear a lot about our relationship.

She joined me for a Q&A like this in episode 100 and was also one of the first guests in episode 16.

Enjoy this conversation with my wife, partner, soulmate, and guest host, Taylor.

Follow the show:

instagram.com/witt.pod

podcast.allheartphoto.com

Kelley Williams: How to Use Styled Shoots and Editorials to Elevate Your Brand | ep199

Mon, 05 Feb 2024 13:21:00 -0500

Kelley Williams is a destination wedding photographer, educator, and professional third wheel with her couples. She's from Maryland and based out of California.

And today she's sharing how you can use styled shoots and editorials to elevate your brand.

Sponsor of this episode:

Gusto Paycheck App

instagram.com/kelleywphotos

Follow along with Kelley at:

kelleywphotos.com

instagram.com/kelleywilliams_education

Night Photography Workshop - Feb 20, 2024

allheartphoto.com/flash

Jennifer Lawrence: Getting Creative and Finding Your Brand Voice | ep198

Mon, 29 Jan 2024 12:02:00 -0500

Jennifer Lawrence is sunshine as a person and that comes through in her photography as well.

And today she's sharing about embracing creativity, finding your brand voice, and playing in your craft.

Sponsor of this episode:

Gusto Paycheck App

jenniferlawrencephotography.com

Follow along with Jennifer at:

instagram.com/jenniferlawrencephoto

The Rise of the Stanley Cup Empire | ep197

Mon, 22 Jan 2024 12:15:00 -0500

You might have a Stanley Quencher H2.0 tumbler or you might be a hockey fan that thought this podcast was about something completely different.

The Stanley brand has taken the travel water cup scene by storm in the last few years, but the company has been around for 111 years.

Today I'm diving into some business decisions the Stanley company made that brought them to the 750+ Million dollar empire they are today. And we'll see what we can learn from them to grow our own empires.

Sponsor of the episode: Imagen AI

Get your first 1500 images edited for free at allheartphoto.com/ai

Mallorie Rodgers: Navigating Neurodivergence while living in a Culture Designed for Neurotypicals | ep196

Mon, 08 Jan 2024 09:25:00 -0500

The culture in 2024 is still very much set up by and for neurotypical people. Today we learn some ways to navigate through that world if you're neurodivergent.

If these are new vocabulary words for you, don't worry, Mallorie Rodgers, MA, LPC is a therapist who has dedicated her career to supporting inclusivity and holistic, effective care.

And today she's walking us through neurodiversity and how you can live your best life.

Sponsor of this episode:

Gusto Paycheck App

instagram.com/mallorierodgers

Follow along with Mallorie at:

thecouchtherapy.org

Follow the show:

katherinebethphotography.com

Your Best of 2023 Playlist

Fri, 05 Jan 2024 08:00:00 -0500

Y'all made 2023 another amazing year. So many great guests, hot topics, and most of all, you showed up in this community.

Here is Your top 5 episodes for 2023.

You can binge them all in the Spotify playlist or click through to each of them on Apple podcast. All those links are below in the shownotes.

Spotify Playlist

https://open.spotify.com/playlist/5ZQAWJIO88vX3CFA6Mum3j?si=23dfc25d0ee14362

Links to each episode for Apple Podcasts at https://podcast.allheartphoto.com/195-bestof2023

Katherine Evans: Maintaining a Successful Business Amidst the Woes of Womanhood | ep194

Mon, 01 Jan 2024 12:10:00 -0500

Whether you're a woman, or if you have a woman in your life, this conversation is for you.

Katherine Evans is a Wedding and Family Photographer in San Diego, California. She is sharing how to overcome the Woes of Womanhood, amidst your business, when the work can't necessarily stop.

Sponsor of this episode:

Imagen AI

allheartphoto.com/ai

Follow along with Katherine at:

instagram.com/katherinebethphotography

Free Resource from Katherine

The Do's and Dont's of Podcasting with Hayden Doerr | ep193

Mon, 18 Dec 2023 10:24:00 -0500

Podcasters and soon-to-be podcasters, this episode is gold. Hayden Doerr is the Founder and CEO of July Media Labs, which is a podcast and media production company.

Today he's sharing from his years of experience as an audio engineer and podcast producer for podcasts such as The Heart and Hustle Podcast and Superlative.

Check out links for all his recommendations in the shownotes at podcast.allheartphoto.com/193-hayden-doerr-podcasting

Sponsor of this episode:

Imagen AI

allheartphoto.com/ai

Follow along with Hayden at:

julymedialabs.com

instagram.com/julymedialabs

Create Time by Repurposing Content | ep192

Mon, 11 Dec 2023 10:34:00 -0500

We all need more time in the day and in this episode I'm sharing a few ways you can essentially create more time in your life.

Take from larger form content and repurpose to smaller form content so you aren't reinventing the wheel every time you post online.

Sponsor of the Show: Free Resources

podcast.allheartphoto.com/resources

Follow the show:

instagram.com/witt.pod

instagram.com/allheartphoto

youtube.com/@wisdominthetangents

Embracing the Imperfect with John Dolan | ep191

Mon, 04 Dec 2023 11:05:00 -0500

As a recovering perfection myself, this is a much needed conversation to have. John Dolan shares insight into how and why we should embrace the imperfection of life and our craft.

John has over 30 years of experience in his photography career of advertising, editorial and fine art photography, and he's authored the book The Perfect Imperfect.

Sponsor of the Episode:

Our Free Resources - Check them all out at podcast.allheartphoto.com/resources

Follow along with John at:

johndolan.com

instagram.com/johndoanphotog

John's Book - The Perfect Imperfect

Follow the Show at:

Client Communication for Photographers with Libby Dollar | ep190

Mon, 27 Nov 2023 11:53:00 -0500

Whether you've been in the business for a year or 10 years, you've most likely run into some conflict with a client. And most of the time it's due to either a lack or communication or a miscommunication.

Libby shares in this episode how you can build that tight communication with your clients, and elevate their experience all while streamlining your work.

Sponsor of this episode:

Our Free Resources

instagram.com/libbydollarphoto

Follow along with Libby at:

libbydollar.com

Her Facebook group - Efficient Client Communication

Get 30% off Picsello with code "Libby30"

picsello.com

Follow the show:

instagram.com/witt.pod

instagram.com/allheartphoto

Not Knowing Your Numbers is Costing You with Jamie Fisher and Heather Leicy | ep189

Mon, 20 Nov 2023 08:03:00 -0500

As creatives we are often drawn to the artistic side of running a business and not to the analytical and numbers-base side.

Jamie Fisher and Heather Leicy are the hosts of the Conquer Community and their in-person workshop, Conquer Live. And today they're walking us through some numbers we need to know to make sure that the business is healthy and successful.

Sponsor of this episode:

Imagen AI

Get your first 1500 photos edited for free at allheartphoto.com/ai

Follow along with Jamie + Heather at:

Connect on Instagram

Grab 52 weeks of free education emails

Secure your ticket to Conquer Live

Join free bi-weekly coaching calls

Check out all things Conquer on the Website

Follow the Show:

How the Impossible Becomes Possible | ep188

Mon, 13 Nov 2023 09:43:00 -0500

What I noticed from randomly stumbling across ESPN Classic is that what once was impossible in sports, now has become the norm.

We can look to those who have come before us in our industry to see that the seemingly impossible can actually happen.

Sponsor: Imagen AI

Get your first 1500 images edited for free with Imagen AI at allheartphoto.com/ai

Follow the show:

instagram.com/the_intentionalpodcast

Intentionally Being Mindful with Caitlyn Mentzel + Makenzie Diffley | ep187

Mon, 06 Nov 2023 11:05:00 -0500

Being intentionally mindful can bring a much more rich and fulfilling life for yourself and those you intentionally connect with.

Caitlyn Metzel and Makenzie Diffley are the hosts of the Intentional Podcast and they're sharing with us about how to be more intentional and mindful in your life.

Sponsor of this episode:

Imagen AI

Get your first 1500 photos edited for free at allheartphoto.com/ai

Follow along with Caitlyn and Makenzie at:

instagram.com/caitlynmentzel

instagram.com/makenziediffley

The Intentional Podcast

Spotify + Apple

Follow the Show at

instagram.com/witt.pod

instagram.com/allheartphoto

youtube.com/@wisdominthetangents

Defining Your Core Values in Your Creative Business with Rhea Whitney | ep186

Mon, 30 Oct 2023 10:14:00 -0500

Rhea Whitney returns to the show to share about when we define our core values for our business, it'll attract more aligned clients, and helps us set boundaries which will allow for a smoother business life.

Check out Rhea's previous conversation way back on episode 35 (Spotify) or (Apple).

Sponsor of this episode:

Imagen AI

Get your first 1500 photos edited for free at allheartphoto.com/ai

Follow Rhea at:

rheawhitney.com

instagram.com/rheawhitney

The Rhea Whitney Podcast

Upcoming Webinar (Nov 7) - elevate.rheawhitney.com/webinar

Follow the show:

When Should You Hire a Virtual Assistant with Emily Woodruff | ep185

Tue, 24 Oct 2023 07:52:00 -0500

Emily is a VA (Virtual Assistant) and she works with female photographers to offload their admin backlog. With over 10 years of experience as a photographer and over 15 as an administrator, V.A. work is her JAM.

Today she's sharing what signs we can look for to know when it's time to hire a VA, and what systems you should have in place before hiring.

Follow Emily at:

moxieassist.com

instagram.com/moxieassist

Follow the show:

instagram.com/witt.pod

instagram.com/allheartphoto

podcast.allheartphoto.com

What Taylor Swift Taught Me About Business | ep184

Mon, 16 Oct 2023 09:00:00 -0500

Taylor Swift is a powerhouse in the music scene and one of the most recognizable names in the industry right now.

She didn't get there by chance. Today I'm share the top 5 things I've learned from watching Taylor Swift in her business.

Sponsor: Imagen AI

Get your first 1500 images edited for free with Imagen AI at allheartphoto.com/ai

Follow Along

(Listen to ep 61 on Spotify)

Follow Taylor at instagram.com/taylorswift

A New Way to Conquer Wedding Timelines with Nata Salvatori | ep183

Mon, 09 Oct 2023 09:19:00 -0500

Nata Salvatori is back on the show! Today she's sharing some tips on creating a smooth timeline and elevating your client's wedding day experience through preparation and organization with her new app Timeline Pro.

First time she was here we talked about how to become a resource for your clients in episode 61.

(Listen to ep 61 on Apple)

Sponsor: Imagen AI

Get your first 1500 images edited for free with Imagen AI at allheartphoto.com/ai

Follow along with Nata at:

http://mytimelinepro.com

IG handles:

instagram.com/mytimelinepro

instagram.com/photobizeducation

instagram.com/nsphotobookweddings

Download Timeline Pro

{IOS download}

{Android}

Follow the show:

instagram.com/sharpshooter.pod

Running Your Business with a Baby by Your Side with Danika Pardo-Meiggs | ep182

Mon, 02 Oct 2023 08:00:00 -0500

Danika is a photographer, podcast host of the Sharp Shooter Podcast and she's also a parent.

Today she shares some insight into some tips for running a business with a baby by your side.

Sponsor: Imagen AI

Get your first 1500 images edited for free with Imagen AI at allheartphoto.com/ai

Follow along with Danika at:

instagram.com/sharpshooter.photo

https://www.sharpshooter-ssp.com/

Sharp Shooter Podcast

Three Decades of Entrepreneurship with My Dad, Troy Mansfield | ep181

Mon, 25 Sep 2023 10:03:00 -0500

Troy has been an entrepreneur for nearly 30 years and start multiple businesses and is definitely one of the reasons my entrepreneurial spirit is so strong. That's right, he's also my dad.

Today you get to sit in on a conversation between me and my dad as we talk about business and relationships. Sharing a few tips and lessons learned along the way.

Sponsor: Imagen AI

Get your first 1500 images edited for free with Imagen AI at allheartphoto.com/ai

Follow along with Troy at:

wilcodoc.com

Clearing the Record Podcast

youtube.com/@SpitInOneHandMedia

Mentioned in the show:

John Maxwell - 5 Things I know About People

How to Win Friends and Influence People - Synopsys Video | Dale Carnegie

Tips & Tools for Introverted Business Owners with Caitlin Wilcox | ep180

Mon, 18 Sep 2023 08:55:00 -0500

Caitlin runs a wedding photography business and after building it to six-figures she now also shares the knowledge she's built over the last six years as a photographer with other small business owners.

Today she's sharing knowledge with us about some tips and tools for introverted business owners to grow and thrive in business. I loved this conversation and I know you'll get a lot out of it, even if you aren't an introvert yourself.

Sponsor: Imagen AI

Get your first 1500 images edited for free with Imagen AI at allheartphoto.com/ai

Follow along with Caitlin at:

caitlinwilcoxphotography.com

instagram.com/caitlinwilcoxphotography

youtube.com/@caitlinwilcoxphotography

Freebie - caitlinwilcoxphotography.com/personal-content-freebie

How to Identify the Best Educators for Your Learning Journey with John Mansfield | ep179

Mon, 11 Sep 2023 09:51:00 -0500

There are a lot of educators out there with a lot of different platforms and ways of teaching.

This episode I'm walking you through how to find the right educators for you and your way of learning.

Sponsor: Imagen AI

Get your first 1500 images edited for free with Imagen AI at allheartphoto.com/ai

Follow along with John at:

instagram.com/gin a.paulson

Unlocking a Mindset to Fulfillment and Success with Johl Dunn | ep178

Mon, 04 Sep 2023 09:10:00 -0500

Johl Dunn is a mindset coach based in Melbourne, Australia and helping ambitious photographers build highly profitable businesses by creating sales and marketing engines and by completely rewiring their subconscious programming.

Today Johl is taking us through some limiting beliefs we should work on silencing as well as a few mindset shifts that will lead to a more successful and fulfilling life and business.

Sponsor: Our Resources

Find valuable and FREE resources for your business at podcast.allheartphoto.com/resources

Find Johl at:

johldunn.com

instagram.com/johldunn

Follow to the show at:

instagram.com/witt.pod

instagram.com/allheartphoto

Get More Inquiries Now with Gina Paulson | ep177

Mon, 21 Aug 2023 08:35:00 -0500

Gina Paulson is a Pacific Northwest Wedding and Elopement Photographer, based in Washington. She's been full time with weddings for 8 years, and in the last few years she has moved into education and done mentorships, one on one coaching and a workshop. While she still shoots a lot, she's really found a happy place being able to help other photographers grow and build their businesses too!

Today Gina is sharing how we can get more leads today.

This episode is sponsored by Our Seattle Workshop - on Sept 18, 2023

https://allheartphoto.com/seattle-workshop and choose "This. Will. Be. Epic." for $100 off

Find Gina at:

ginapaulson.com

Connection Marketing on Instagram with Katelyn Workman | ep176

Mon, 07 Aug 2023 12:30:00 -0500

Katelyn Workman is a wedding photographer, educator, wife, mama, and host of the Create Retreat. She started her business while taking pictures of her foster daughter and sharing about her fostering journey and who she was, and then quickly built a personal brand without any business or marketing experience. Now, when she is not photographing weddings with her husband, she loves coaching other entrepreneurs to build sustainable businesses they love!

Today Katelyn is sharing how we can use connection marketing on Instagram to broaden our circle of influence and grow our businesses.

Sponsor: Sept 18th Workshop in Seattle

https://allheartphoto.com/seattle-workshop and choose "This. Will. Be. Epic." for $100 off

Find Katelyn at:

katelynworkmanphotography.com

instagram.com/katelynworkmanphotography

youtube.com/@katelynworkman

Shownotes and resources at podcast.allheartphoto.com

Practical Psychology in your area of Influence with Irwin Hau | ep175

Mon, 24 Jul 2023 11:45:00 -0500

Irwin is the Founder of web design agency Chromatix where they build website that make you money. And he's a founder starting ConversionCow, a dedicated conversion SaaS tool that helps businesses fast forward their sales process and see better results with leads and conversions

Today he shares about the psychology behind the influence you hold, both in your business through marketing and client experience and in your life.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Irwin at:

Linkedin:

https://www.linkedin.com/in/irwinhau/

Websites:

https://www.chromatix.com.au/

https://www.conversioncow.com/

Using Money as a Tool to Help You Live the Life You Desire with Michelle Lucas | ep174

Mon, 10 Jul 2023 09:54:00 -0500

Michelle is a Financial Coach and founder of Wallet Therapy, a virtual financial coaching business. She uses her many years of experience supporting her clients with establishing a budget, debt payoff strategies, money mindset, credit repair, and understanding their numbers. She is very passionate about helping others reduce their money stress and learn more about themselves in the process.

Today she shares money mindsets, and ways to use your money as a tool to work for you instead of you working for the money.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Michelle at:

Website: wallettherapy.net

Instagram.com/wallet_therapy

Navigating the Path to Authorship for Creative Entrepreneurs with Vikrant Shaurya | ep173

Mon, 26 Jun 2023 15:45:00 -0500

Vikrant is a publishing entrepreneur with a laser-like focus on his own life, who has transformed it and built a company that has become a global success story. He is a businessman and a bestselling author who has devoted his life to helping Entrepreneurs, coaches, experts, and thought leaders reach their fullest potential in business and their brand by writing a bestselling book.

Today he walks through how anyone can write a book, and how he helps people become best selling authors. Let's get into the episode.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Vikrant:

LinkedIn: https://www.linkedin.com/in/vikrantshaurya/

Website: http://bestsellingbook.com/

His Book: How to Write a Best Seller: https://amzn.to/3XLfFpt

Thrive in Your Email Marketing with Hope Taylor | ep172

Mon, 12 Jun 2023 11:41:00 -0500

Hope Taylor is a senior portrait photographer serving both Charleston, SC and Savannah, GA. She has been photographing clients for over a decade, and now teaches other photographers through her YouTube channel, courses and membership!

She's got a great view of email marketing and how your business can thrive by cultivating your list. And she breaks it down for us in today's episode.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Hope at:

Website: hopetaylor.com

Instagram: @hopetaylorphotography

YouTube: @HopeTaylor

Email Quiz Template Freebie

Email Marketing Class - June 12

Social Media Marketing Apps Minisode with Sasquatch Mansfield | ep171

Mon, 05 Jun 2023 08:00:00 -0500

We're answering your questions in these summer series minisodes. To submit your question, DM us at instagram.com/witt.pod or answer the Q&A on Spotify.

Sasquatch Mansfield, my brother, joins us back on the podcast as we answer Ayla's question of what new marketing apps we're using for social media.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find us at:

Website: podcast.allheartphoto.com

Sasquatch: sasquatchstudio.us

Intuitive Marketing Quiz:

Instagram: instagram.com/sasquatchmansfield

Instagram: instagram.com/witt.pod

Get Aligned with Your Systems, Strategy and Soul with Eden Strader | ep170

Mon, 22 May 2023 11:15:00 -0500

Eden Strader is a destination wedding photographer turned business coach who inspires creative entrepreneurs, artists, and makers to build a life of artistic growth, wealth, and personal power with carefully curated strategies in marketing, mindset, sales strategy, and self care through excavating her client's unique brand of magic.

Today Eden is sharing how we can create a more aligned and data-driven business through strategy, our systems, and putting in that soul into our work.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Eden at:

Website: edenstrader.com

Instagram: @edenstrader

Podcast: That's My Personal Business

Amara Creative Agency

Follow along

www.tiktok.com/@allheartphoto

169. Building a Strong Brand by "dating" Your Ideal Buyers with Hunter Myers

Mon, 15 May 2023 09:45:00 -0500

Hunter Myers is the founding creative director and lead designer at Verdure Design Co., where they have a human-centered approach to branding and graphic design.

Today Hunter is sharing how you can build a strong brand by "dating" your ideal buyers.

This episode is sponsored by Gusto

Pay your contractors and receive $100 by trying Gusto at podcast.allheartphoto.com/gusto

Find Hunter at:

Website: verduredesignco.com

Instagram: @verduredesignco

Free Mini-course: How to "Date" Your Buyers

Follow along

www.tiktok.com/@allheartphoto

168. How to Overcome the Fear of Public Speaking with Nathan Cassar

Mon, 08 May 2023 10:15:00 -0500

Nathan Cassar, Australia’s premier master of ceremonies. With over 10 years in the entertainment industry spanning from the cruise industry to live entertainment as a professional MC, Nathan transforms weddings, corporate events, festivals, gala evenings, award nights, and everything in between into truly unforgettable experiences.

Join us as we delve into Nathan's award-winning career and uncover his secrets for overcoming the fear of public speaking and how to nail that presentation.

This episode is sponsored by Gusto

Pay your contractors and receive $100 by trying Gusto at podcast.allheartphoto.com/gusto

Full Shownotes at podcast.allheartphoto.com

Find Nathan at:

Website: nathancassar.com.au

Instagram: @NathanCassar_MC

Youtube: @NathanCassarMC

Follow along

www.tiktok.com/@allheartphoto

167. How to Start a Podcast - Part 2

Mon, 01 May 2023 12:33:00 -0500

If you've ever thought about starting a podcast, this series is for you. And even if you aren't planning a podcast, you can get a lot out of the questions we'll be covering in this episode.

This episode is brought to you by our Resources.

Grab some freebies to help you move your business forward, save you time, and create an amazing client experience.

podcast.allheartphoto.com/gear

Podcast Gear List

Check out my gear list as well as the notes from both part 1 and part 2 in the shownotes

https://podcast.allheartphoto.com/166-how-to-start-a-podcast

166. How to Start a Podcast - Part 1

Mon, 24 Apr 2023 10:41:00 -0500

If you've ever thought about starting a podcast, this series is for you. And even if you aren't planning a podcast, you can get a lot out of the questions we'll be covering in this episode.

This episode is brought to you by our Resources.

Grab some freebies to help you move your business forward, save you time, and create an amazing client experience.

podcast.allheartphoto.com/gear

Podcast Gear List

Find John at:

Instagram: instagram.com/witt.pod

Shownotes: podcast.allheartphoto.com

165. Embracing AI and Staying Curious in Business with Cameron and Tia Goff

Mon, 10 Apr 2023 09:35:00 -0500

Cameron & Tia are wedding photographers and photography business coaches based in Minneapolis, MN. They teach others to create flexibility and freedom in their own businesses.

Today we are talking about AI, what it is and how you can adapt to using artificial intelligence in your business.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Cameron & Tia at:

Website: cameronandtia.com

Instagram: @cameronandtia

Tiktok: @cameronandtia

List of AI software and apps

cameronandtia.com/witt

Follow along

164. Curate Your Portfolio to Transform Your Brand with Molly McCauley

Mon, 03 Apr 2023 09:32:00 -0500

Molly McCauley is based in Los Angeles and NYC and is an editorial wedding photographer with a background in design and fashion.

With an MFA in Fine Art Photography, Molly has always had her sights set on education. She created Make Pretty Workshops for hands-on photo education and mentorship for the fashion-forward, design-driven photographers who want to refresh their brand’s aesthetic and gain the experiences needed to grow their business.

Today she's sharing how you can transform your brand by curating your portfolio

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Molly at:

Website: mollymccauley.com

Workshops: makeprettyworkshop.com

Instagram: @mollymccauley_photo

@makeprettyworkshop

Full Shownotes at podcast.allheartphoto.com

Follow along

163. The Market is Only Saturated if You Look Like Everyone Else with Melese Miller

Mon, 20 Mar 2023 09:32:00 -0500

Melese Miller is a brand photographer who transforms women’s brands with experimental portrait & product photos. And that style really sets her apart from the "saturated market" of brand photographers.

Today she's sharing how you can set yourself apart and attract your dream clients.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Melese at:

Website: melesemiller.com

Instagram: @melesemiller

Full Shownotes at podcast.allheartphoto.com

Follow along

162. Give Your Clients an Amazing Experience by Using Systems with Sandra Henderson

Mon, 13 Mar 2023 10:15:00 -0500

Sandra Henderson is a business coach for wedding photographers, and she specialized in systems and workflows for business owners who have chronic illnesses.

Sandra is sharing how you can have securing in knowing that your clients are having an amazing experience by implementing systems into your business structure.

This episode is sponsored by Gusto

Pay your contractors and receive $100 by trying Gusto at podcast.allheartphoto.com/gusto

Find Sandra at:

Website: simplysandrayvonne.ca

Instagram: @simplysandrayvonne

@lifeisbeautifullondon

Podcast: Keeping it Candid Podcast

161. Becoming a Luxury Photographer - Major Takeaways from the Thrive Photo Conference

Mon, 06 Mar 2023 14:37:00 -0500

Get your notepad out for today's episode. I recently attended the Thrive Photo Conference in Santa Barbara, CA and I wanted to share a few of my takeaways from the week.

This episode is brought to you by our Resources.

Grab some freebies to help you move your business forward, save you time, and create an amazing client experience.

podcast.allheartphoto.com/resources

Thrive Photo Co. is not a sponsor, these are just my opinions.

Full show notes at podcast.allheartphoto.com

160. Stop Preparing and Start Becoming with Megan Molix

Mon, 27 Feb 2023 14:24:00 -0500

Megan Molix is an executive assistant focusing on marketing and design work in her company with her mom, Molix and Company.

Megan is sharing why you need to stop your preparation, and start becoming the person you need to be for your business.

This episode is sponsored by Gusto

Pay your contractors and receive $100 by trying Gusto at podcast.allheartphoto.com/gusto

Find Megan at:

Website: meganmolix.com

Facebook: facebook.com/meganamolix

Instagram: instagram.com/iammeganalexandria/

LinkedIn: linkedin.com/in/meganmolix/

Follow along

159. Marketing Outside Social Media with Rachel Traxler

Mon, 20 Feb 2023 11:52:00 -0500

Rachel Traxler is a wedding photographer and a photography business coach based in Wisconsin.

She shares some avenues you can market your business that aren't on social media. When you have multiple avenues for leads to come in, they'll be much more consistent.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Rachel at:

Website: racheltraxler.com

Instagram: instagram.com/racheltraxler

tiktok: tiktok.com/@racheltraxler

Podcast: The Gold Biz Podcast

158. Healthy Boundaries in Business with Jessica Lowell

Mon, 13 Feb 2023 12:16:00 -0500

Jessica Lowell is a wedding photographer and educator based in Georgia and she shares why boundaries are important for your business, how to determine which ones to set, and how to set them.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Jessica at:

Website: fivefourteenphoto.com

Instagram: instagram.com/fivefourteenphotography

tiktok: tiktok.com/@fivefourteenphotography

Follow along

allheartphoto.com/captions

157. Purposeful Captions and Instagram Updates

Mon, 06 Feb 2023 14:40:00 -0500

Create purposeful and meaningful captions for social media that house keywords and provide value for your target client.

I'm diving into caption writing as well as some recent Instagram updates that can benefit your business.

For help with creating purposeful captions that sound like a human, utilize keywords, and provide value to your target client, check out my free guide to purposeful captions at

We've all struggled with using hashtags in your social media posts. With the new Instagram search update, hashtags hold less weight and keywords are driving search results now.

Using SEO style keywords in your captions, bio, title, and alt text descriptions will help your posts get seen in search results for your target clients. The people searching for what you offer.

Find John at:

Create and Launch Podcast

Instagram: instagram.com/witt.pod

Shownotes: podcast.allheartphoto.com

156. Launch Your Next Digital Product with Nicola Dixon

Mon, 30 Jan 2023 11:58:00 -0500

Nicola Dixon is a UK-based launch strategist for photographers and helps you scale your photography business using digital products.

Today she's sharing so much goodness, inspiration and tangible steps to create and launch your next digital product.

Even if you don't plan on launching a digital product, you definitely want to listen because you may be surprised on how you feel about it afterward.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Nicola at:

Website: nicoladixonphotography.com &

nicoladixon.co

Instagram: instagram.com/nicoladixon.co

Follow along

155. No One Can Determine Your Expiration Date

Mon, 23 Jan 2023 10:20:00 -0500

From the wise words of a baby chicken on a children's show about an egg trying to find their mother, I found some wisdom for our businesses.

No One Can Determine Your Expiration Date.

You're in charge of that.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Shownotes:

Find John at:

Instagram: instagram.com/witt.pod

Shownotes: podcast.allheartphoto.com

154. Evolving as a Business Owner with Jess Golden

Mon, 16 Jan 2023 18:00:00 -0500

Jess Golden is a wedding photographer based right here in Houston, TX

They bring such an authentic feel to their photos and presence.

Today we're talking about how we evolve as business owners and how that brings in more of your target clients. Having both been photographers for over a decade, we've evolved a few times.

This episode is sponsored by Our Resources

Check out some free resources to help grow your business at podcast.allheartphoto.com/resources

Find Jess at:

Website: itsjessgolden.com

Instagram: instagram.com/itsjessgolden

Follow along

153. Posing with Purpose with Ivan Wognin

Mon, 09 Jan 2023 12:00:00 -0500

Ivan Wognin is a midwest-based and traveling wedding photographer located in Fargo, North Dakota with a purpose of helping people be present on wedding days.

Today we're talking about how you can connect with your clients on a deeper level and create an experience beyond the photos.

Find Ivan at:

Website: ivanamssanphoto.com

Instagram: instagram.com/ivanamssan

Follow along

152. Your Top Moments of 2022

Mon, 02 Jan 2023 15:10:00 -0500

Thank you to all who listened and supported this podcast in 2022 for the 3rd season of the Wisdom in the Tangents (formerly Light and Dark Photography) Podcast.

To all the listeners, new and OG, to all the guests and experts, to all the sponsors and those who trusted me as your business coach.

Thank you all.

Shownotes: podcast.allheartphoto.com

This episode is sponsored by Inquiry Email Templates

Download all my inquiry email templates from start to booking at allheartphoto.com/emailguide

Instagram: instagram.com/witt.pod

151. Photographer Gift Guide

Thu, 15 Dec 2022 16:00:00 -0500

Whether you're searching for a little something for a photographer friend or for yourself, this is a great gift guide for tools and gear that a photographer might want but not purchase for themselves.

A lens, or some SD memory cards might come to mind, but unless you know exactly the brand, size and capacity your photographer friend uses, it's best to avoid those gifts.

Share this list with a friend, or save it for anytime you need to buy something for a photographer friend.

View the entire list and links to the products at podcast.allheartphoto.com

150. It's OK to Make Changes

Mon, 28 Nov 2022 07:00:00 -0500

Change can be scary sometimes, and today John is talking all about change, why some of us don't like it, and how it might just be the best thing for you.

Also changing is this podcast's name. The Light and Dark Photography Podcast will now be the Wisdom in the Tangents Podcast. Subscribe wherever you listen and we'll keep dropping in your feed.

Find John at:

www.instagram.com/witt_pod

Instagram: instagram.com/witt.pod

Shownotes: podcast.allheartphoto.com

149. Increasing Revenue Streams No Matter Your Current Wealth with Will Basta

Mon, 21 Nov 2022 11:37:00 -0500

Will Basta found his passion as an entrepreneur in the passive income world.

Along with his business partner he saw a gap in the e-commerce industry and knew that they could executed better. This lead them to create Ascend Ecom, an e-commerce automation agency and investment management company, the only company in the industry capable of mixing up logistics, wholesale distribution, and e-commerce growth all into one.

Today we're talking about how you can increase your streams of revenue no matter your current wealth.

This episode is sponsored by Gusto

Receive $100 after your first paid payroll with Gusto at Lightdarkco.com/gusto

Find Will at:

Website: ascendecom.com

Instagram: instagram.com/ascend_ecom

Instagram: instagram.com/wbasta

Youtube: youtube.com/@ascendecom

Full Shownotes: podcast.allheartphoto.com

Follow along

www.instagram.com/witt_pod

148. Become a Stronger Entrepreneur by Becoming a Better Version of Yourself with Dave Moss

Mon, 14 Nov 2022 10:50:00 -0500

Dave Moss is a wedding photography and business coach based in Calgary, Alberta, Canada.

He was taught by Oprah's life coach to become a life coach himself and he brings that into his business coaching to take people to a deeper level.

Today we're talking about how you can become a stronger entrepreneur by bettering yourself and growing as a person.

This episode is sponsored by Gusto

Receive $100 after your first paid payroll with Gusto at Lightdarkco.com/gusto

Find Dave at:

Website: davemosscoach.com

Instagram: instagram.com/davemosscoach

Tiktok: tiktok.com/@davemosscoach

Facebook Group: Business As An Adventure

Follow along

147. Why You Need To Raise Your Prices with Stephen Lo

Mon, 07 Nov 2022 12:10:00 -0500

Stephen Lo is a wedding photographer based in Columbus Ohio and today we're talking about a topic a lot of people often shy away from, Pricing.

Stephen shares why it's probably time for you to raise your prices, and some steps to take to really define why you charge what you do so you can more confident in your pricing.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Find Stephen at:

Website: lightandlo.com

Instagram: instagram.com/lightandlo

Cost of Doing Business Calculator - Download this free calculator to help determine what it takes to run your business and get a better idea of what you should charge.

Follow along

instagram.com/akuakonadu_

146. Storytelling in Marketing with Akua Konadu

Mon, 31 Oct 2022 09:10:00 -0500

Akua Konadu is storytelling strategist who empowers creative entrepreneurs to form captivating stories that connect with their audience and create results.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Find Akua at:

akuakonadu.com

Here’s the Tea with Akua Podcast

Storytelling Quiz

What Are We Loving?

What Akua is loving:

TV Show - Abbott Elementary (Hulu)

Podcast - Self Love Fix

What John is loving:

TV Show - Hasan Minhaj Comedy - The King’s Jester (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

145. Stop Setting Goals

Mon, 24 Oct 2022 11:00:00 -0500

John shares why you should stop setting goals, but rather set up systems that allow you to continuously grow toward your goals and ever surpass them.

This idea is from the book Atomic Habits by James Clear.

Sponsor: Gusto

Get $100 after your first paid payroll at Lightdarkco.com/gusto

The full shownotes at lightdarkco.com/podcast/145

Find John at

instagram.com/abbygracephoto

144. Transitioning from Weddings to Branding Photography with Abby Grace

Mon, 17 Oct 2022 10:21:00 -0500

Abby Grace Springmann is a wedding photographer turned branding photographer, business coach, educator, speaker, and podcast host of The Artisan CEO podcast.

Today she is sharing with us how she transitioned from photographing weddings to branding sessions and how you can make the change and reshape your mindset into branding.

Sponsor: Gusto

Receive $100 after your first paid payroll with Gusto at Lightdarkco.com/gusto

Find Abby at:

abbygracephotography.com

The Artisan CEO Podcast

What Are We Loving?

What Abby is loving:

Book - 101 Podcast Templates by David Hooper

Book - Deep Work by Cal Newport

What John is loving:

Book - Atomic Habits by James Clear

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/laylee_emadi

143. Overcoming Imposter Syndrome with Laylee Emadi

Mon, 10 Oct 2022 10:00:00 -0500

Laylee is a business coach teaching creatives how to become educators. She's an educator, speaker, and host of the So, Here’s the Thing podcast as well as her Creative Educator Conference.

And on the show today we're talking about how you can overcome imposter syndrome and showcase more of your true self in your business and brand.

Sponsor: Gusto

Receive $100 after your first paid payroll with Gusto at Lightdarkco.com/gusto

Find Laylee at:

layleeemadi.com

So Here’s the Thing Podcast

What Are We Loving?

What Laylee is loving:

Fitness - Orange Theory Fitness

Software - Cloudspot

What John is loving:

TV Show - Great British Bake Off (Collection 10 on Netflix)

Old Gregg with Noel Fielding

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

142. Let Your Values Guide Your Business Decisions with Ty Wilson

Mon, 03 Oct 2022 11:07:00 -0500

Ty Z Wilson is a wedding and portrait photographer based in Seattle, Washington. Today he is sharing how we can identify our values and use them to guide our business decisions.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

We don’t know what your values are but here are a few examples of values many photographers have in their life and business.

Body Inclusivity
LGBTQ+ Inclusivity
Diversity
Leave no Trace in Nature
Integrity
Responsiveness
Travel and Engaging with other Cultures

Find Ty at:

tyzwilson.com

instagram.com/tyzwilson

What Are We Loving?

What Ty is loving:

TV Show - House of the Dragon (HBO Max)

The Rings of Power (Amazon Prime Video)

What John is loving:

Camera - Paper Shoot Camera

141. 10 Easy Blog Topics for Any Photographer

Mon, 26 Sep 2022 13:15:00 -0500

John shares 10+ simple blog topics that will set you apart as a professional in your client’s and potential client’s eyes.

Download the whole list as well as the Wedding Blog Questionnaire at allheartphoto.com/blogideas

Sponsor: Gusto

Get $100 after your first paid payroll at Lightdarkco.com/gusto

Find John at

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Episode 87 - Trusting The Process

140. The Best Advice Collection

Mon, 19 Sep 2022 07:57:00 -0500

Over the past 100 episodes or so, I've been asking my guests this question and it's created some amazing advice. It's “Is there a piece of advice or a lesson you’ve learned over the years that changed your outlook on business or just life in general.”

So I've put together some of my favorites in today’s episode.

Sponsor: Gusto

Get $100 after your first paid payroll at Lightdarkco.com/gusto

Erika + Lanny Mann of Two Mann Studios

Instagram.com/twomannstudios

Britney Jeanine

Episode 101 - Pivoting with Purpose

Instagram.com/britneyjeanine

Lindsey Roman of The Heart University

Episode 76 - Working Efficiently from Home

Instagram.com/mrslindseyroman

James and Jess

Episode 110 - Create Raving Fans and Sell More Albums

Instagram.com/jessfairchild

Instagram.com/jameswitty

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

139. Why Your Work Life Balance isn’t Working

Tue, 13 Sep 2022 12:25:00 -0500

John shares why your work life balance isn’t working and how to assess your where you are, where you want to be, and how to steer in that direction.

Sponsor: ScanDisk Extreme Pro SD cards

Check out our favorite SD cards at Lightdarkco.com/scandisk

Find John at

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

melanieannephotography.com

138. Storytelling Through Client Experience and Editing with Melanie Anne

Tue, 06 Sep 2022 12:45:00 -0500

Melanie Anne is a wedding photographer based in the Fort Lauderdale, FL. She's an amateur chef who loves to make pasta. She’s sharing about you can become a better storyteller by elevating your client experience and by honing in on your editing style.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Find Melanie at:

instagram.com/melanieannephoto

instagram.com/melanieannestorytellers

What Are We Loving?

What Melanie is loving:

TV Show - Master Chef (Hulu)

Somebody Feed Phil (Neflix)

What John is loving:

Podcast - Money with Katie Show

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

137. Align Your Brand with Your Passion with Nathan Chanski

Mon, 29 Aug 2022 11:47:00 -0500

Nathan is a wedding photographer from Western Michigan. He is also a business coach and podcast host for the Passion with Purpose podcast.

Today Nathan is sharing how you can take your passions and incorporate them into your brand.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Find all the shownotes at lightdarkco.com/podcast/137

Find Nathan at:

Nathanchanski.co

Instagram - Nathanchanski

TikTok - Nathanchanski

Podcast - Passion with Purpose

What Are We Loving?

What Nathan is loving:

Mid-day walks around the neighborhood

What John is loving:

House Plants

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

136. You Don’t Need to Look Rich, You Need to Be Wealthy - Minisode

Thu, 25 Aug 2022 10:35:00 -0500

This Mini Episode, John shares why you don’t need to look rich, but instead you need to be wealthy.

Sponsor: ScanDisk Extreme Pro SD cards

Check out our favorite SD cards at Lightdarkco.com/scandisk

After hearing the same sentiment from both The Money with Katie Show and Jasmine Star, I knew it was something I needed to take to heart. And that was, “You need to LOOK RICH, you need to Be WEALTHY.”

Being rich is having a lot of money. Being wealthy is having an abundance of the thing you prioritize.

What do you prioritize? Money, quality time with family and friends? Free time to yourself?

What it looks like to Look Rich - Buying the latest gear, showing off on social media, and spending beyond your means just to impress other people.

What it looks like to Be Wealthy - Having an abundance of what you value most. Time, money, care.

Filter your decisions through the question, “Does this get me closer to my being wealthy or is this just to look rich?”

Find John at

135. Photographing Cats and other Loved Animals with Tonka

Mon, 22 Aug 2022 16:12:00 -0500

Tonka is a Colorado based pet photographer specializing in fine art gothic style cat portraits. She is bringing education about cats to the forefront and show a different side of cats than most people see.

Today Tonka is sharing her tips on photographing animals, pets, and especially cats and how you can create some amazing images and moments with your animal clients.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Cats can be trained just like dogs too. Most cats work well in a wildlife, free range photoshoot.

A lot of pet photography is End of Life or Rainbow Bridge photos to remember the pets after they’re gone.

Spend a lot of time around animals and get to know their body language. That will help you photograph them and communicate with them much better.

With a telephoto lens, you can have the owner close with their pet to calm them and get them into certain positions that you otherwise wouldn’t be able to. But be careful because if you shoot with too open of an aperture, the entire face may not be completely in focus.

Photoshop is your friend for cleaning up collars and harnesses, and also the possible people in your background.

Find Tonka at:

Purfectpose.com

Tiktok - The.cattams.family

Instagram - purfectpose

What Are We Loving?

What Tonka is loving:

Cats and learning about cats and anything spooky.

What John is loving:

Movie - NOPE (trailer) by Jordan Peele

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

134. Fear of Rejection and Losing with Jai Long

Mon, 15 Aug 2022 10:57:00 -0500

Jai is a business coach for photographers and creative entrepreneurs and helps you make your break and live your day dream. He also hosts the Make Your Break Podcast and leads the Six Figure Business Map Course.

Today Jai is sharing how we can overcome the fear of rejection and remove those roadblocks in your life and in business.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

You business needs to either be LOVED or it needs to be NEEDED. As a luxury service like wedding photography, we’re not needed. So focus on creative desire and love around your brand.

In the US 70-80% of all weddings don’t get photographed, either due to budget or lack of need for professional photography.

Look at your recent wedding gallery and see if you can choose 20 frames that tell the full story of the day. And at your next wedding, try to shoot 20 frames that tell more of the story. Still shoot more than 20, but focusing on those 20 will mold you into a better photographer who can tell more in one frame than most can in many.

We have a fear of truly putting ourselves out there because what if we draw the attention of someone who would reject us. We often play it safe instead of doing what we love.

Business and life is a continuum and too often we think that if we fail in one things, that’s it. But it’s the same as ending a day and then waking up for the next. You can move forward again.

You bet on your business every day. If that fails one day, you can still save up money to begin again. Every time you try, you are learning something new, you’re build your confidence, your knowledge of business, and how to interact with people. You’re setting yourself up for success.

Competence equals confidence. The more you learn about what you need to be doing, the more confident you will be in doing that thing.

Find Jai Long at:

jailong.co

Make Your Break Podcast

What Are We Loving?

What Jai is loving:

Getting to speak on stage again.

What John is loving:

Dancing in the rain with the family

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Here is what that Covey Matrix looks like.

133. Master Your Marketing Mini Course - Part III

Wed, 10 Aug 2022 11:15:00 -0500

This Mini Course helps you define your brand, identify your target clients, and market to them clearly and intentionally.

Find the workbook to go along with these episodes at lightdarkco.com/podcast/131.

I highly encourage you to download it and fill it out as you’re listening. It’s only 3 pages long so don’t worry about endless forms and questions. This will get you started with becoming a better marketer of your services.

To watch the full videos and slides presentation you can find them in the Facebook Community and search for Marketing.

132. Master Your Marketing Mini Course - Part II

Tue, 09 Aug 2022 10:20:00 -0500

This Mini Course helps you define your brand, identify your target clients, and market to them clearly and intentionally.

Find the workbook to go along with these episodes at lightdarkco.com/podcast/131.

To watch the full videos and slides presentation you can find them in the Facebook Community and search for Marketing.

131. Master Your Marketing Mini Course - Part I

Mon, 08 Aug 2022 09:51:00 -0500

This Mini Course helps you define your brand, identify your target clients, and market to them clearly and intentionally.

Find the workbook to go along with these episodes at lightdarkco.com/podcast/131.

To watch the full videos and slides presentation you can find them in the Facebook Community and search for Marketing.

130. Become the CEO Your Business Needs with Alora Rachelle

Mon, 01 Aug 2022 09:42:00 -0500

Alora Rachelle is a wedding photographer, business coach for wedding photographers where she specializes in teaching systems, outsourcing, and creating a white-glove experience for your clients.

She’s also the host the Hello CEO podcast and today Alora is sharing some ways that you can become the CEO your business needs.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Your mindset is one of the most overlooked indicators that you’re working in your business and not running your business. Not charging enough to be profitable, or doing everything manually in your business.

We often don’t trust ourselves to do the hard things because we’re worried we’ll make a mistake. So instead we research it until we have a headache and then do nothing.

The market is only saturated for those who copy what everyone else is doing. Differentiated yourself and your brand.

When you start felling burnout and when you’re constantly turning down opportunities to meet up with friends, or spend time with your family in order to work more, you are wearing too many hats. You need to delegate to others and set up automations in order to gain back control of your business.

The Covey Matrix helps you determine what tasks need YOU, which ones need to be delegated and which ones you should drop or postpone.

Find Alora at

alorarachelle.com

Hello CEO Podcast

The Wedding CEO Coaching Program

Free Wedding Editorial Class

What Are We Loving?

What Alora is loving:

Finding her hobbies - Interior Design

What John is loving:

Book - More Than This by Patrick Ness

129. How to Create Instagram Reels - Minisode

Thu, 28 Jul 2022 13:49:00 -0500

How to Create Instagram Reels with John Mansfield

This Mini Episode, John shares his process on how he creates reels, from start to publish.

Sponsor: ScanDisk Extreme Pro SD cards

Check out our favorite SD cards at Lightdarkco.com/scandisk

Step 1 in creating Reels and Tiktoks is to scroll and view some reels. Get some inspiration before you start creating.

Look for audio and videos that match your brand voice and personality. If you aren’t a dancing and pointing at words type person (Hi, me neither) then don’t do those trends.

Step 2 - Save videos and audio to your saved collection folder on IG.

You can do this by hitting the three little dots at the bottom right of the reel, and “save to collection.”

Look for audio that is trending. You’ll see that when the bottom left of the video which has the audio title has changed from a musical note to an upward graph arrow. That means it’s trending.

Step 3 - Schedule a day to brainstorm in your notes app about ideas for each audio you saved.

I write down the audio name, the idea for the reel, any text or graphics I’ll add on, and then move on to the next audio.

Step 4 - Once you have 3-5 reels planned out, set a time to record the video for each. Record them and save to your drafts.

Step 5 - Add the text, gifs, graphics, and captions to a video from your drafts and get it ready to publish.

Include a Call to Action either in the text of the video or in the caption itself.

Step 6 - Once it’s published, engage with your audience. Like and comment on their posts/stories. Look through the people who engaged with your most recent post and engage with them. This will tell the algorithm that there is a strong connection between your accounts and this raises the probability that your reel will be shared to their feed.

Step 7 - Repeat

Find John at

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/charlotteisaachq

128. Upleveling Your CRM into an Operational Powerhouse with Charlotte Isaac

Mon, 25 Jul 2022 11:10:00 -0500

My guest on the show today is Charlotte Isaac.

She is the is a business operations consultant based in Sydney Australia. She believes that life is too dawn short to not live it the way you want to. So she helps business owners grow faster and further by streamlining and managing their clients and systems primarily through the CRM, Dubsado.

And Today Charlotte is sharing some tips on how you can uplevel your CRM into an operational powerhouse.

Check out Charlotte’s Free Mini Course - 7 Steps to Automation

And save 30% off your first month or year of Dubsado with Charlotte’s offer here.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

A CRM is a Client Relationship Manager, and they look after your clients from start to finished. Organizing and automating emails, questionnaires, contracts, and all of the documentation and notes for each of your clients.

A lot of leave our 9-5 jobs to run our own business and we end up running 24/7. But we need to realize that we make the rules, and we don’t have to work all the time if we don’t want to.

Explore your CRM and get to know all the tools and templates it has for you. Some of those lesser thought of tools are the following.

Set up templates for your when you receive a lead, and that whole lead nurturing process.

Set up templates and automations for following up when you don’t hear back from someone.

Ask for testimonials at the end of your process with your clients.

If you have to look after all your clients without setting up any automations, you’ll often miss important touch points because you have to physically send out each email and questionnaire.

Don’t panic if you can’t capture every template, automation and tool in one go, just try to be as intentional as you can and build as you go.

A great to begin streamlining your process is to walk away from your computer and write down every step of your client process. That will highlight the areas you can automate through your CRM.

Systems are often seen as a dampener to creativity, but setting up systems to take more work off your hands allows you more time to be creative in your work.

Find Charlotte at

charlotteisaac.com

Charlotte’s Free Mini Course - 7 Steps to Automation

What Are We Loving?

What Charlotte is loving:

Decaf Coffee

What John is loving:

Summer Water Activities with the kids

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Westcott 7'Ft Parabolic White Umbrella

127. Creating a Natural Look with Artificial Light for Newborns with Sandra Coan

Mon, 18 Jul 2022 09:10:00 -0500

My guest on the show today is Sandra Coan.

She is the premiere newborn, maternity, and family photographer in Seattle, Washington. She’s a business coach, a podcast host, an educator, author, and she is amazing at taking artificial light and creating a natural look for her photos.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

By learning how to use artificial light in a natural way, you’re creating more freedom for yourself in your business. In how you can control light, and the creativity you can access by being in control of your light source instead of relying on a sunny day and good weather.

You are in control when you can control the light.

People often think of artificial light as the harsh, direct flash, shooting at f/11 style from the early ‘90s. With just a few pieces of gear you can create the softest, natural looking light with artificial light.

Light is light, so when you’re looking to get into working with artificial light, think of the power of the light, the shape and size of your light, and the distance from your subject. Reverse engineer the light of your naturally lit photos and try to match that with the power, size and distance of your artificial light.

Sandra’s preferred gear:

Westcott FJ200 Strobe

Three Umbrella Set

A lot of the Pinteresty type newborn photos you see take a lot of skill, a lot of preparation, and require a lot of safety to properly execute. Sadly, a lot of photographers who start in newborn photography don’t realize that a lot of those poses are composites of multiple images and babies end up getting injured.

So research your poses and keep your babies safe.

Here is Sandra Coan’s class on Newborn Safety

Sandra does a lot of baby-led posing so that they are in natural positions and much safer. Plus they look like themselves, just as they are.

Find what you love doing and go for that. There are people out there looking for exactly that thing.

When you find what you love, and do it loudly by marketing and sharing about it, that’s what is going to set you apart in the saturated market of so many photographers doing the same thing.

Cat Photographer - the.cattams.family on Tiktok - PurfectPose on Instagram

Find Sandra at

sandracoaneducation.com

instagram.com/sandracoan

tiktok.com/@sandracoanphotography

Beyond Natural Light Podcast

Beyond Natural Light Facebook Group

Crafting the Natural Light Look - Book

What Are We Loving?

What Sandra is loving:

the Weather in Seattle

Tiktok - Follow her here

What John is loving:

Movie - Spiderhead (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

126. How to Pose Same-Sex Couples - Minisode

Thu, 14 Jul 2022 11:13:00 -0500

This Mini Episode, John shares some tips on posing same-sex couples as well as some ideas you might want to incorporate into every photoshoot

The short answer is that you should photograph same-sex couples the same way that you photograph any other couple. But the problem lays in how we photograph couples.

Many photographers pose couples in masculine and feminine roles; the groom does this, the bride does that. I suggest to not pigeonhole anyone into a certain type of posing.

If you typically have the groom (in hetero couples) in more masculine poses such as wrapping his arms around the bride, or giving piggyback rides, or following when being lead by the bride down the path, then it’ll be more difficult to photograph any couple who doesn’t have an obviously more masculine presenting partner.

So, instead of only having one of the partners do things like bear hug or cuddle, switch it up throughout the session.

Get to know your couple before their photoshoot. This will allow you to photograph them in the most comfortable poses for them and their relationship.

Pose them according to their personalities and notice is they are uncomfortable in certain roles.

Love is love, couples are all different, no matter who they are in relationship with. Treat them as a couple in love with each other, and capture that love the best way possible by allowing them to show that love to each other in their own way.

Find John at

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/brandedbybernel

125. Top 3 Ways to Grow Your Business Outside of Social Media with Bernel Westbrook

Mon, 11 Jul 2022 09:32:00 -0500

My guest on the show today is Bernel Westbrook.

She is the owner and lead designer at Branded by Bernel, a full service branding and web design company. She's also the host of the Branded by Bernel Podcast where she shares branding tips and obsesses over the details so you don't have to.

And Today Bernel is sharing her top 3 ways you can grow your business outside of social media.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Look for ways to grow your business but also ways that you can balance your life too.

Find areas that you can automate, and schedule some self care. You can't take care of your business well if you aren't taking care of yourself well.

One of the main reasons you should be looking for ways to grow your business outside of social media is because social media can be very mentally exhausting.

You can spend a lot of time on social media on your captions, on recording your reels, planning out content and you don't always see a reward for all your hard work.

One area you can focus on is referrals. If you are wondering how to get referrals from your clients, just ask for them. You'd be surprised what people want to do if you just ask.

Give your clients incentives or referral links for perks when they send people your way. You can even send them a questionnaire to help them formulate a review that would help lead more potential clients to you.

You can talk yourself up all day, but when potential clients hear about your services from a trusted friend, they will act on that referral much more often and with more trust in your experience.

A lead magnet is a freebie or highly discounted item that you use to to draw people in like a magnet.

You can use these to attract potential clients, provide them with value, and get them on your email list.

Provide your email list with valuable tips that speak to their pain points.

You can place your lead magnets in many different pages. A couple locations that get the most interaction are on your services page, and your resources page.

On your services page it tells them that you see they are at least interested in working with you, and then you can hit them extra value with your freebie.

If you have your lead magnet as a pop-up, place that pop-up on your about page or services page, not on your home page. You will get a much higher click rate being on a secondary page.

Another great way to grow outside of social media is to network. Meet other professionals at events, ask to be a guest on a podcast, attend your local Rising Tide Society (come join mine if you're in the area), and go to conferences to network nationally and internationally too.

Make a list of 3 clients you enjoyed working with, reach out to them and let them know that you loved working with them and you are currently adding some referrals and reviews on your website and you'd love if they could provide you one.

Find Bernel at

brandedbybernel.com

Branded by Bernel Podcast

What Are We Loving?

What Bernel is loving:

Food - Trying new restaurants like Velvet Taco in Charlotte, NC

What John is loving:

Scheduling time for selfcare - Evenings off, weekends without photoshoots, going on actual vacations

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Instagram.com/maddness.photography

124. A Detailed Workflow of a Wedding Photographer with Maddy Mahairas

Tue, 05 Jul 2022 13:58:00 -0500

My guest on the show today is Maddy Mahairas She is a returning guest, so check out episode 44 about the power of encouragement after this one.

She’s wedding photographer based in Tampa Florida and specializes in church worship photography too.

And Today we're talking about how you can create an workflow that saves you time and allows you to scale your business.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

When you receive a new lead, immediately send a text to connect unless they say that they prefer to communicate through email.

Don't be discouraged when you receive a lead who's just looking for prices. Consumers only know what they are given and prices are usually given in consumer products so that's what they have to begin with.

Ask questions to allow them to talk about themselves. Listen to them and learn about who your clients are.

Don't just ask how they got engaged or what their wedding colors are.

Have some photo inspiration and even some date night inspiration to share with them throughout the planning process.

As you are taking photos throughout the day, you can rate images in-camera so that your same day and next day sneak peeks are rated and ready to be edited without having to look through all of your photos.

You can use those rated images for your sneak peek gallery, and for creating a blog post.

Find Maddy at

maddnessphotography.com

What Are We Loving?

What Maddy is loving:

Book - Forgiving what you can't Forget - Lysa TerKeurst

What John is loving:

TV Show - Stranger Things Season 4 Part I (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Try Photo Mechanic Here

123. Five Software I Use Every Day - Minisode

Thu, 30 Jun 2022 12:16:00 -0500

This Mini Episode, John shares 5 pieces of software that will save you time and energy, and create an elevated client experience.

Sponsor: ScanDisk Extreme Pro SD cards

Check out our favorite SD cards at Lightdarkco.com/scandisk

Photo Mechanic

Quickly cull, organize and export your photos with custom metadata.

Photo Mechanic shaves hours of my culling time. It usually only takes me around 45 minutes to cull through 2500 images. This saves me 3-4 hours from my workflow when I culled before Photo Mechanic.

Backblaze

Try BackBlaze Here

Back up your photos, videos, and files with this cloud based storage backup system.

It’s easy and automated. You can quickly restore any files you need

Try BackBlaze and receive a free month of service.

JPEG Mini

Try JPEGmini Here

Compress your images to the smallest file size without compromising on quality.

It takes up less space on your hard drive, makes for quicker uploads, and easier downloads for your clients.

Gusto

Try Gusto Here

Easy to manage payroll service, so you can organize direct deposit payments to contractors and employees.

Gusto also puts together all your payroll tax documents for you as well as your contractors.

You can set up a 401(k), 529 College Funds, HSA and FSA healthcare funds and more for yourself and your employees.

Try Gusto and Receive $100 back after you run your first payroll.

Pic-Time

Try Pic-Time Here

Amazing image delivery gallery service.

It’s very customizable with style, color scheme, layout, branding and more.

The print sales campaigns that Pic-Time creates for you are so useful. Easily add them to your galleries and wait for the sales to roll in without having to schedule email campaigns, social media posts or anything.

Try Pic-Time for free and when you upgrade to a paid plan, get your first month free! Just use Promo code: HE9BB3 at checkout.

All the links to these software are affiliate links. We get a little kickback, while you get a deal on an amazing service. We don’t advertise for companies we don’t absolutely love, so know these are great.

Find John at

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Instagram.com/mharris_studios

L6zJxyZgvLhBh4cMBxhV

122. 3 Reasons Wedding Photographers are getting Ghosted with Michelle Harris

Mon, 27 Jun 2022 11:19:00 -0500

Michelle Harris is a destination wedding photographer based in Washington DC, a business coach, Speaker, and she hosts a fantastic community of hustling photographers.

Today we’re talking about 3 reasons why wedding photographers are getting ghosted and how you can fix them.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Whether you believe you can or your can't, you're right. If you truly believe you can get something done, then you absolutely can. It doesn't matter how many people around you don't believe it, if you believe it, then that confidence will help you succeed.

Getting ghosted is when you get an inquiry, send over your information, and then you get no response in return. They just turn into a ghost and are never seen again.

There is usually something that is missing and that's the reason why you're getting ghosted.

You need to pre-qualify your leads. Without pre-qualifying your leads, you'll receive a great number of leads, however not all of them will be a good fit for you. Especially when it comes to budget. So place your started price on top of your contact form. It doesn't matter where else on your website you have your pricing, place it at your contact form so you can pre-qualify those leads before they hit your inbox. This will save you and them time and energy.

Make every inquiry go through your contact form. Sometimes you'll get inquiries over Instagram but send them to your contact form to fill that out and to see that starting price.

Get your leads on the phone. Call them immediately and if they can't talk, you can tell them that you'll send over an email with the info.

It will probably feel uncomfortable to talk to them on the phone, but the impression that will last with them if far worth it, since no other photographers are getting them on the phone either.

You pricing may be confusing your leads. A La Carte (build your own) style is making your leads do a lot more work than they want to and that may be causing them to ghost.

If you have 3 or 4 collections in your pricing list, have an "All collections include" section that lists all the

line items that are included in every single collection. That way they aren't looking through 15 items in each collection trying to figure out what the difference is between the collections.

Don't offer a "complementary" engagement session. Nothing else in your collections are complementary, why is this?

When it's "free" it loses it's value to the couple. So include engagement sessions if you want, but have a value for them instead of telling your leads that it's complementary.

Don't include things in your collections that you don't want to do. If you don't like doing bridal portraits, don't offer them.

If you don't like rehearsals, don't offer that coverage. Only offer the things you want to photograph.

When setting your prices, don't have 99 at the end of your prices. That's a discount price. $1999 looks cheap and like a commodity. Round out your numbers. That'll look more upper scale and luxury.

Your investment guide does not need to have pages and pages of helpful tips and articles in order to share your prices.

This should be shared later or in a separate email. That is causing more confusion that it is providing help for them.

Find Michelle at

M Harris Hustlers

Hustle Vault

Master The City Workshops

What Are We Loving?

What Michelle is loving:

Podcasts

The Rich Man Podcast by Melanie Auburn

The Kelly Roach Show

Business and Life Podcast with Angela Henderson

What John is loving:

TV Show - Ozark Season 4 Part II (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

121. Going from Good to Great - Minisode

Thu, 23 Jun 2022 07:15:00 -0500

This Mini Episode, John shares a few ways you can elevate your client experience to move yourself from Good to Great and cultivate clients who will rave about your services to others.

"Sponsor": ScanDisk Extreme Pro SD cards

Check out our favorite SD cards at Lightdarkco.com/scandisk

Most clients can’t tell the difference between good and great photos, but they can tell the difference between good and great service.

By elevating your client experience will move you from good to great in their eyes and the referrals will start pouring in.

3 Ways to elevate your client experience:

Gifts like welcome gifts, post cards, some of yours or their favorite things
Guides and educational articles to help them prepare for your services
Taking extra care and attention by asking them questions about themselves, and going above and beyond what they expect from you. Always deliver more value than they expect.

Check out more about elevating your client experience in episode 78 with the Elevate Photo Awards Team

Find John at

instagram.com/krista.marie.photography

120. Getting Back to Your Goals When You Feel Burnt Out with Krista Marie Lynch

Mon, 20 Jun 2022 10:45:00 -0500

Krista is a photographer, business coach, and creator of the She Calls Her Shots Membership & Podcast. She helps creatives ditch the overwhelm and create thriving businesses by focusing on the tactical strategies, habits, and mindset & confidence work that's crucial to seeing long-term growth.

Today we’re talking about how you can get back to your goals when burn out is creeping up on you, and how to set yourself up to avoid burn out in the future.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

There is an industry separation between full-time and side-hustle photographers.

Don't let that impostor syndrome slow you from growing in the photographer you are.

Just because you aren't full time doesn't mean you are less of a photographer than someone working full time in their business.

And don't expect to see the same growth in your business when you're allocating 40+ hours a week to another job, when others aren't doing that.

Burnout creeps up on you. It often doesn't hit all at once, you slowly get to burnout. Accept that you are burnt out and move to a mindset that you can recover from burn out. Having that vulnerability to say that you are burnt out and that you need to change things, is a big first step.

Find your triggers. What is triggering you to feel like an imposter or to feel like you are not doing as well as others? When you see where those places and who those people are, you should adjust yourself away from them.

Find someone who can support you, someone who understands that it's part of the business and can encourage you through that.

Don't just jump back into what you were doing before you were burnt out, but figure out a more sustainable way of attaining what you need to get done.

This could be better time management, or delegating tasks to others, hiring an editor, or planning out your days in a more efficient way.

Start to think of your goals and what you want to accomplish, and tell yourself that you are going to accomplish them.

That positivity and the forward focusing mindset will help you stay on track for your goals.

Find Krista at

shecallshershots.com

Planning for Profit - Free Masterclass

What Are We Loving?

What Krista is loving:

Indoor Cycle Bike

What John is loving:

TV Show - Wild Babies (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

The Purpose Gathering Podcast

119. Time Blocking and other Productivity Hacks with Ashley Freehan

Mon, 13 Jun 2022 14:02:00 -0500

Ashley is a brand photographer and podcast host (The Purpose Gathering) based in Mesa, Arizona. She coaches mom photographers to help elevate their side hustles, grow a profitable business while working less.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Time blocking is a budget for you time. Instead of letting your time be spent on whatever comes up, you budget out how much time you'll spend on different tasks during that block of time.

Time Blocking Steps:

1 - Look at the week ahead of you and block out those times you have set aside to work.

2 - Create a masterlist of all your tasks for the week. Write out each of your tasks so you can organize them.

3 - Braindump and write down the things you need to do. So instead of shifting gears into another task, just write it down in your master to-do list, then you can stay in the same mindset of your current task.

Set a timer for 15 minutes and see how much of the task you can finished before the timer is finished. If it’s not completed, then set another 15 minutes and see if that task can be completed in 30 minutes of less.

Setting a time limit for your tasks will help you stay more focused because you only have so much time to work on that task.

Parents working from home, talk to your kids about your time blocking. Let them know that you have 20 minutes of work and then you’ll have 45 minutes to play with them. Giving them that timeframe will help them be more patient while you’re working and it’ll help you with bleeding in and out of work and family life.

Set aside the time to work on your time blocking. Pick an hour, set it in your calendar, and that’s your time block to work on your time blocking.

Mentioned in the episode:

Dr Laura Markhum - Special Time

Find Ashley at

thepurposegathering.com

instagram.com/thepurposegathering

What Are We Loving?

What Ashley is loving:

Audiobook - The Memory Making Mom by Jessica Smartt

What John is loving:

TV Show - Russian Doll (Season 2 on Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

118. Positivity Mindset Hacks with John Mansfield

Mon, 06 Jun 2022 09:10:00 -0500

John shares a few ways you can train yourself and your brain to create a more positive outlook on life, and attract more positivity from your surroundings.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

If Only and At Least

When we look at the past, we often will say things like “If only this had happened,” or “If Only I had done this thing,” the outcome would have been better.

A positive way of looking back is not saying “If only” but saying “At Least.” “At Least I was able to do this thing or things could have been worse.”

Our brains have a network called the Reticular Activating System (RAS) and this does a few things for us, one of which is it filters how we view the world. Some RAS lean more toward the negative, and some to the positive. When you are faced with a circumstance, it’ll get filtered one way or the other, which is why some people tend to focus on the negative aspects of their circumstances, while others always seem to see that silver lining.

You can train you RAS to filter more positively but doing a few things. Speaking positivity to yourself. Positive affirmations can train your brain to see those positive things first. It’s like when you buy a new car, and suddenly you start to see that model of car everywhere. That’s the RAS filtering toward that model of car because you’re brain is aware of it’s importance now.

Elyse Myers shared how when she looks at a photo of herself, she usually sees all the imperfections, but she has trained herself to at least say one positive thing about the photo. Even if it’s just that she likes the clothes she’s wearing in it.

Another way to train your brain is to write down those affirmations. People who write down goals are 42% more likely to achieve those goals.

In episode 70, Shaun Austin spoke about how he reframes things he “has” to do, into things he “gets” to do. Having to do things feels more like an obligation, while Getting to do things feels more like a privilege.

Find John at

What am I loving?

Taking the family to sporting events. Basketball and Baseball in particular.

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Allison Ewing Photography (Episode 103)

117. How to Create a High-Converting Website with Alli Caulfield

Mon, 30 May 2022 10:34:00 -0500

Alli is a the founder and creative director at Trio Creative Studios, a fully remote brand creative agency where she helps transform your scattered business into a cohesive brand powerhouse. She’s based in Boston, Massachusetts and works worldwide.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

You should have way more photos than text copy on your website. Yes, you still need good copy to express your brand, but a lot of people are scrolling to look at the photos first. Ask yourself if what you say on your website is the most concise version that still makes sense.

At the top of your website (before the scroll/fold) are you painting a picture of who you are, what you do, and how you do it? You need a scroll-stopping image and some copy to hook the viewer to stay on your site.

Have Calls-to-Action on your website. These are specific buttons, or text that guides your viewer along to the next area of your website you want them to see. All the pages on your website should be linking to each other.

Have Cohesive visuals on your site. Keep the editing style similar, keep your branding colors and your fonts consistent throughout your website. 5-7 branding colors, and 2-3 fonts will keep your brand cohesive and memorable.

Have high quality copy on your website. Make sure you have more client-focused text on your site rather than you-focused text which talked about you and what you do. The client focused copy talks about their experience and allows them to put themselves into that character so they can see themselves as your clients.

Think of the steps your leads are taking while looking for a photographer, then speak to those steps on your site.

Mentioned in the episode:

The Photography Branding Blueprint (free download)

Showit (Website builder) - Get a free month when you subscribe

Find Alli at

The Photography Branding Blueprint (free download)

triocreativestudios.com

instagram.com/triocreativestudios

What Are We Loving?

What Alli is loving:

Food - Cinnamon Rolls Recipe (Cinnabon Copycat)

Podcast - Welcome to Our Show (New Girl Rewatch Podcast)

Drink - Stōk Ice Coffee

What John is loving:

Podcast - The Office Ladies (The Office Rewatch Podcast)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

The Heart and Hustle Podcast

116. Becoming a Traveling Photographer with Evie McLeod

Mon, 23 May 2022 09:10:00 -0500

Evie is a destination and elopement photographer, business coach, educator, and podcast host of The Heart and Hustle Podcast with past guest Lindsey Roman (Ep 76), and she’s a serial entrepreneur with her sustainable swimsuit business, Evie Swim, and a few other forms of income too.

Today Evie and I are talking about how you can become a traveling photographer. So break out your notepad because Evie’s got some fire tips for you today.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

People won’t book you as a traveling photographer if they don’t see that you are traveling. So to show that you are traveling, you need to travel.

Evie began traveling for free while charging small fees for the session itself in order to build a portfolio that she could use to show that she traveled.

Once you have traveled and photographed in a new location, post those photos everywhere. And not only the photos, but post the behind-the-scenes about your trip, post photos of you in that location. Post about the entire process, not just the end photos.

There is a lot of added stress and pressure when it comes to traveling for photography. You have to block off extra days for travel that will take away from your editing/work load. You have to be willing to put in that extra time that traveling takes from your day-to-day schedule.

Switch everything to show that you are a destination and traveling photographer. Post on your blog about different locations, “best of” lists, and target keywords for what those clients would be searching for.

Attach yourself to your brand as a traveling photographer. Show up in your stories, blog personal life stuff, and show your face in your stories, in your posts, and on your website. That personal brand will attract your ideal clients and cause them to want to work with YOU over someone else.

Find Evie at

theheartuniversity.com

evelyngrace.com

instagram.com/evierupp

instagram.com/theheartuniversity

Swim Wear - evieswim.com

What Are We Loving?

What Evie is loving:

Drink - Vanilla Cloud drink

What John is loving:

Movie - 41 (Australian time travel love story on Amazon Prime)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

115. Chain Reaction Marketing with Ben Hartley

Mon, 16 May 2022 09:55:00 -0500

Ben is a wedding photographer and business coach based in Ohio and soon to be Tampa, FL. He hosts the Six Figure Photography Podcast and offers meaningful business coaching every week in his Facebook group.

I’ve wanted to have Ben on the podcast for a while because I greatly how he coaches. He tends to swim again the stream and focus more on your mindset and how you treat others rather than shallow statistics to boost sales.

Today we’re talking about Chain Reaction Marketing and how you can maximize your marketing efforts by being mindful of these chain reactions.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Be patient and give time for new marketing techniques to work. Keep showing up, but show up where you want to belong.

If the marketing effort is unilateral, it’s either inefficient or not thought through. It’s a single domino falling be itself.

Each marketing effort should compound with the next. Nothing should be done in isolation.

The things in your business that are going to get to you to what you say you want - the things that are going to make the difference in your life - they are most likely the things that are important but not urgent.

How is the marketing you’re about to do going to move you closer to goal you have for your life? Set an aim for what you’re moving toward and then think of marketing efforts that will move you toward that goal.

Find Ben at

sixfigurephotography.com

Join Ben’s Facebook Group Mastermind - Text “Join” to 614-714-1644

What Are We Loving?

What Ben is loving:

Movie - Everything Everywhere All At Once (Trailer)

What John is loving:

Movie - The Lost City (Trailer)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/roythephotographer

114. Attract More Leads by Networking

Mon, 09 May 2022 09:10:00 -0500

Roy is a wedding photographer who stays in the moment with his couples. He’s also and business coach. He writes blogs for photographers, and he’s based in beautiful Orlando, Florida.

Today we talk about how you can attract more leads by networking and how important relationships are for your business.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

When moving to a new market and a new state, Roy traveled to Florida often to meet with venues, take pictures and take notes on what he liked about them and what he thought his couples would appreciate about them too. Then turned them into blogs.

A great way to rank up in Google is to update your older blogs too. Updating lists, swapping out photos, writing more copy about the topic, those are all great ways to update your blogs and make them more relevant to Google.

When looking for networking opportunities, don’t just look for events for people in your industry. But you can look for events that you think your ideal clients would attend.

And you may not even meet your future clients at these networking events, but you might meet someone who knows your future client and can tell them about you, this cool person they connected with at this event.

Look through local events at Eventbrite and Facebook Events.

When you’ve met people at these events, take them and place them in a spreadsheet. This spreadsheet will have rankings for how well do you know them and how likely are they to introduce you to someone.

In networking scenarios, it can be uncomfortable to make those connections, and you should just embrace the uncomfortable. Extravertedness can be a learned behavior. Push yourself to be uncomfortable and make those connections.

Having someone else sing your praises is worth so much more than you telling someone that you are the best photographer out there. People trust people they know.

When someone has already talked you up to a potential client, all you have to do is show up and not prove them wrong.

Mentioned in the show:

Fuel your Photos Podcast

Eventbrite for searching for Networking events

Roy’s Previous Episode on Growing by Removing Services (EP #79)

Find Roy at

roythephotographer.com

Roy’s Facebook Group - The Talent Pool

What Are We Loving?

What Roy is loving:

Universal Studios and all the theme parks in Orlando

What John is loving:

Movie - The Adam Project (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

danielmoyerphotography.com

113. End Your Toxic Relationship with Money with Dan Moyer

Mon, 02 May 2022 08:17:00 -0500

Dan is a wedding photographer based in Philadelphia, PA. He also hosts the Focused Photographer’s Podcast.

Today we're talking about how to identify toxic money relationships and how you can end yours today.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Lesson from the book A Simple Path to Wealth by J.L. Collins - Spend less than you earn, invest the rest, and end debt.

Always be a student of your clients. It doesn’t matter how much you think you know about them, approach them as a student to learn more about them.

Types of different Toxic Relationships with Money:

Money avoidance is where you want nothing to do with money. When it comes in, you want to get rid of it right away.

Your net worth equals your self worth. When you have money, you feel good about yourself, and when you don’t have it, your self esteem dwindles.

We often see riches with fancy cars, and expensive things, but we rarely see wealth as investments, retirement, and savings.

Healthy Money mindsets look different for everyone, but you should aim for these markers of a healthy mindset.

Set values and spend your money based on those values.

Have low to no debt

Save money to reach goals

Have an emergency fund or insurance.

Mentioned in the show:

A Simple Path to Wealth by J.L. Collins

The Psychology of Money by Morgan Housel

Rich Dad, Poor Dad - Robert Kiyosaki

4 Hour work week - Tim Ferriss

Moka Pot - Espresso Coffee Maker

How to Live a Healthier More Happy Life - Billy Bauder

Profit First - Mike Michalowicz

Mr. Money Mustache

Catch App

Find Dan at

focusedphotographers.com

instagram.com/danielmoyerphoto

instagram.com/getfocusedphotographers

secretphotoclub.com

What Are We Loving?

What Dan is loving:

Showing up Rule- Creating a habit of showing up for 2 minutes

What John is loving:

Movie - Nobody (Trailer)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/seanbrownproductions

112. Client Journey Marketing with Sean Brown

Mon, 25 Apr 2022 08:17:00 -0500

Sean is a Portland, Or based senior photographer. He coaches photographers on how to run the successful business they've dreamed of and how to market themselves well. And he is also the host of the Shoot for Success Photography Podcast.

Today we're talking about how to market for the client's journey.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Focus on how to market yourself in order to create a sustainable job.

Look for what your differentiating factors that you offer than others in your industry do not. What makes you different. Take 3-5 of those factors and speak about those in your marketing.

What do you want to be known for? How can you effectively communicate that in your marketing?

When they don’t know what we know, they fill in the gaps with what they assume they’ll receive or with experiences from others. When you share about the client's experience, they will know what to expect and have a better view of the value you offer.

If you can incorporate your clients’ opinions into aspects of your brand, they will be more invested in your brand and more likely to refer you to others.

List everything you do before, during, and after a session. And look for client touch points in that process and create ways you can educated and market clients about those areas.

Find Sean at

seanbrownproductions.com

Sean’s Senior Photography Academy

What Are We Loving?

What Sean is loving:

Watching March Madness with friends

What John is loving:

Movie - Windfall (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

111. Overcoming Shyness to Become a Bold Business Owner with Fred Joyal

Mon, 18 Apr 2022 18:45:00 -0500

Fred is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials.

His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer.

He currently resides in Los Angeles and he is my guest today to talk about how we can overcome shyness and become bold business owners.

The Light and Dark Photography Podcast is brought to you by Shipstation.

ShipStation a web-based shipping and packaging platform that makes shipping your products and prints so easy!

Get your free 30 day trial and make it 60 days by checking it out at lightdarkco.com/shipstation

Tell your team what you expect of them, because otherwise how will they know what you are expecting. When expectations are not set, people will default to the path of least resistance.

Bold people are never the ones who stop themselves. They wait for others to try and stop them. Underconfident people talk themselves out of what they want. “I’m not smart enough. People will think XX of me. I’m afraid I’m going to fail”

You are not generically Shy, sometimes you exhibit shy behavior and you can try to act on that behavior less often.

When meeting people you are interested in, pursue only the outcome of human connection. Don’t set high expectations for the conversation. Start there and you might get to what those high expectations might be after you make that initial connection.

When your negative inner voice is telling you what people might think of you, ask yourself if that is factual. Is that certain?

When things don’t go as planned, ask yourself how this can become an opportunity. Instead of assuming people are going to think, direct the mishap into something relatable to connect with your audience.

The PRIDE method

Prepare Yourself

Relax

Insights into yourself

control the Dosage instead of going 0-100

Exercises of boldness

Try to smile at everyone you meet. When they don’t smile back at your, don’t take that negativity on.

Boldness is allowing yourself to step in and begin.

Find Fred at

fredjoyal.com

Get his book - SuperBold: From Under-confident to Charismatic in 90 Days

What Are We Loving?

What Fred is loving:

Themed Parties

What John is loving:

Books - Wayward Pines Trilogy by Blake Crouch

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/jessfairchild

110. Create Raving Fans and Sell More Albums with James and Jess

Mon, 11 Apr 2022 08:15:00 -0500

James and Jess Wittmayer are a husband a wife luxury wedding photography duo based out of Santa Barbara, CA. They are educators with a passion to help creatives and photographers thrive in life and in business.

Don’t be afraid to ask questions when you don’t know something. It’ll save you from years of doing things the wrong way, or with missing pieces.

You don’t need to do everything on your own. When you bring in others to help you, you allow yourself the space to serve your clients the best you can.

If you don’t know yourself well enough and how you’ll work with others, it’s virtually impossible to lead yourself anywhere.

Map out your client’s total experience from first touch point to the last connection. At 3-5 touch points with your clients along the journey, add some gifts, some added personal touches to elevate their experience and create a raving fan for your business.

Ideas without action are worthless.

Your clients deserve more than just a digital experience with their photos. Albums and prints will serve them far longer.

No doesn’t mean no, it means convince me. If your clients don’t want albums, then you probably haven’t educated them and shared the value in those albums.

People cannot buy what they do not exist.

Workshop on adding Albums to your packages - jamesandjess.com/lightanddark

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Find James and Jess at

jamesandjess.com

instagram.com/jameswitty

Thrive Photography Conference

youtube.com/jamesandjess

What Are We Loving?

What James is loving:

House Plants and gardening

(John’s referral - Bloom and Grow Podcast)

What Jess is loving:

New Espresso Machine

What John is loving:

Tv Show - Fringe (Prime Video)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/angelanelsonphoto

109. Delegating Will Save Your Life with Angie Nelson

Mon, 04 Apr 2022 08:55:00 -0500

Angie is a wedding and proposal photographer based in Maui, Hawai’i. She runs a team of photographers at Engaged on Maui. Along with her business partner Dave Moss, she helps photographers run a kickass business so they can live the life they want to live through her educational business, Business as an Adventure.

Today we’re talking about how delegating will save your life, and she shares how to identify and work on those areas in your business and personal life that need delegating.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

If you believe that you are the only person who can do everything in your business, you are making a mistake.

What are the things that you Hate doing? These are the things that you can outsource and it will help your mental wellbeing.

The time you save by delegating is worth more than the money you spend to delegate that work out.

Set up automations through your CRM to save time and effort.

Ways you can delegate in your photography business:

Child Care

Planning and posting to Social Media

Editing

House Cleaning

Laundry

Blogs / Copywriting

Grocery Shopping

Meals (Doordash and Hello Fresh)

Photoshop and touch ups

Find Angie at

angelanelsonphoto.com

instagram.com/engagedonmaui

instagram.com/businessasanadventure

Business as an Adventure Facebook Group

What Are We Loving?

What Angie is loving:

Burrito Bowls

What John is loving:

TikTok Accounts

@leigh_mcnasty - Middle School Teacher

@_jen_hamilton - Will It Swaddle?

@alexfsands - 2020s Seinfeld

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

108. Get More Freedom by Outsourcing with Ryan Welch

Mon, 28 Mar 2022 15:11:00 -0500

Ryan is a former wedding photographer and current co-founder of photo and video editing service, Freedom Edits. They are based in the UK and provide editing services worldwide.

Today Ryan and I chat about how outsourcing can give you more freedom in your life to spend the time the way you want.

Ryan helped set up Freedom Edits to give people more freedom in their lives by providing a consistent and high quality editing service.

When looking into outsourcing editing, people often say “No one can edit like me.” And yes, that’s true. You can give the same photo to 10 different people and you’ll most likely get 10 different images back. Offering feedback on what matches your style and what does not, allows the editor to get as close as possible to what you’d edit.

Outsourcing editing is like building a relationship, the more you put into it, the better it gets.

Unless the problem is nipped in the bud, then you’ll continue to have the same problem.

Keep a notepad or notes app on your phone, and write down everything that you do for your work. Then once a month, go through and mark the things you don’t like doing. Once you have those marked, you’ll know what things are best to outsource to someone else.

Video Recording Software: Lume

Get a discounted rate on Editing from Freedom Edits by emailing contact@freedomedits.com

or go to

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Find Ryan at

freedomedits.com

instagram.com/freedomedits

instagram.com/ryanwelchweddings

What Are We Loving?

What Ryan is loving:

Tv Show - Euphoria (HBOmax)

What John is loving:

Movie - Fractured (Hulu)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/ericaandjon

107. Brand Photography with Intention with Erica and Jon

Mon, 21 Mar 2022 10:32:00 -0500

Erica and Jon Hayes are a husband a wife branding photography duo based out of Phoenix, AZ. They work with big brands, small brands, and personal brands by creating brand content that represents them and their ideal clients well.

When planning for a branding session, you need to know not only your client (the brand) but also your client’s client. By identifying their ideal client, you can then create photos that will resonate with them and bring more value to Your client.

In order to take pictures that will sell for your branding clients, you need to understand what common misconceptions their potential clients have about their brand.

Preparing for your branding session by understanding the brand, their goals for the photos, how they will be used, and creating a shot list will make the shoot much smoother and streamlined. Not to mention, positioning yourself as a professional.

Having a shot list set before the session will allow you to step completely into the creative space instead of constantly thinking about the next shot.

Entrepreneurship is rollercoaster. The only ones who get hurt are the ones that try to get off the ride. The ups and downs of business can be scary, but if you hold on and push forward during the ride down, the odds are you’ll be going up another hill soon.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Find Erica and Jon at

ericaandjon.com

Planning and Styling Course - Get 30% off at ericaandjon.com/lightdark

What Are We Loving?

What Jon is loving:

New Espresso Machine

What Erica is loving:

Books - Awakening Wonder by Sally Clarkson

What John is loving:

Tv Show - Ozark Season 4 (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/paradastudio

106. Navigating Parenthood, Business and Yourself with Tanya Parada

Mon, 14 Mar 2022 14:05:00 -0500

Tanya is a wedding and destination photographer based out of Santa Monica, CA. She's also part of the team behind Elevate Photo Awards. In episode #78 she and the Elevate team joined me to talk about elevating our client experience. Definitely another great conversation to queue up after this one.

Today Tanya and I talk about how to navigate parenthood, business ownership, and how we've learned a lot about each aspect of life from the other.

We often find our identity in the stage of life we’re in. Business owner, life partner, parent. Our attributes can show up mirrored in our children and this can show you areas you might need to re-learn in your own life.

Parenthood definitely helps prime you for the controlled ciaos of a wedding day with make-up running behind, family members not arriving on time, and all the other factors that might pop up on a wedding day. You are better equipped to roll with it in a calm manner.

You have to be present in each area of your time. During family time, be present with them and don’t try and fit work in during family time. And during your work time, know that you may be missing time with your family, but the designated time you will have during family time will be much more meaningful.

Learn from other parents and business owners who have been through what you’re currently going through. Their puzzle piece won’t always fit your puzzle exactly, but you can at least learn some aspects from them and implement them into your life.

Ask yourself and/or your partner what you want life to look like, create healthy habits to creating the life that you want, and automate your life as much as you can. Those area great ways to balance your life and continue to build a more sustainable setting.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Find Tanya at

paradastudio.com

What Are We Loving?

What Tanya is loving:

Books - Atomic Habits by (James Clear)

Rich Dad, Poor Dad by (Robert Kiyosaki and Sharon Lechter)

To Have and To Hold: Motherhood, Marriage, and the Modern Dilemma by (Molly Millwood)

What John is loving:

Books - Built to Belong by (Natalie Franke)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

105. 5 Things I Wish I Knew in My First 5 Years

Mon, 07 Mar 2022 07:45:00 -0500

John shares 5 things that would have been amazing to know in his first 5 years of business.

Sponsor: Táve

Receive an extended 60 day free trial of Táve at Lightdarkco.com/tave

Number 1. I am not my ideal client.

I definitely used to be my ideal client when I first began, charging $500 for an 8 hour wedding or $50 for an hour portrait session. That was the budget that 24 year old John would have had to hire to someone.

As your style and client experience evolves with you, your ideal client does too. The experience you provide for a luxury wedding client is much different than what you’d provide for a lower budget craigslist couple.

Continuing to market to myself (who I thought my client was) I was undervaluing my services and it held my prices, my portfolio, and my growth back until I realized that I was not my ideal client.

Number 2. Serve your clients. Don’t sell to your clients.

Full episode on this in Episode #47 (listen here)

Trying to sell and upsell once they’ve booked felt sleezy to me and I didn’t like it, so I rarely sold.

Instead of talking about all the things I can do for them (selling), I began to talk about their pain points, how they can overcome them, and how I can help as their photographer.

Allowing them to see the value they place on my service and booking them, instead of telling them what value they should place on my services and selling to them.

Number 3. Outsourcing

Know that the people who specialize in the areas you plan to outsource are actually really amazing at those services and probably really love doing it.

When I outsourced my editing, it was hard at first, but now they do such an amazing job and I have full trust in them to match my editing style well.

Number 4. Be humble and open to learn

When I realized I didn’t have to learn it all myself in a hands-on way, trial and error, but instead I could learn from someone else’s trails and errors, that opened myself up to a fast track of learning and growth in my business.

Don’t be afraid to ask what you may think are “dumb” questions. They aren’t. And the sooner you ask, the sooner you’ll learn and grow as a person and business owner.

Number 5. Set up automations

I have certain emails set up to automatically send at specific points in the client journey. Certain tasks that pop up after the previous is completed, and contracts, invoices and reminders that automatically are sent to my clients.

My CRM, Tave, is a huge part of those automations. I highly recommend you get a CRM (client relationship manager) to manage your clients, set up automations, and give you more time back in your hands.

Here is a link to receive an extended 60 day free trial of Táve to see if you like it. Lightdarkco.com/tave

Find John at

What am I loving?

Movie - Mother/Android (Hulu)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/ashleyholstein

104. Pricing So Your Clients Can Easily Say “Yes” with Ash Holstein

Mon, 28 Feb 2022 12:05:00 -0500

Ashley Holstein is a wedding and family photographer based out of Nashville, Tennessee with a very wholistic and lifetime-focused approach to her client's photography experience.

Today she's sharing with us some of the aspects of how she cultivates an amazing experience for her clients and how pricing your services is more than just figuring out your cost of doing business.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

You should always give options to your clients to allow them to easily say yes. Offer the things that you value and have passion for. This allows people to feel the passion behind what you are offering and gives them a greater value received when they hire you.

Sometimes we focus on the amount we want to charge for our services without looking at the wholistic view of your life. Family, Time off, Vacations, 9-5 Job, Kids, Spouse, all the things that make up the time in our days.

As your clientele changes to those with more money, they are also going to have different needs and different pain points in the client journey.

A great way to exceed your client’s expectations is gift giving. Ash talks about the gifts she brings to family sessions and also the gifts for wedding clients. Think of an experience that you would want and that matches your brand, and then share it with them.

Think about what would make your client comfortable and ready to say “yes" and then share that on social media, showcase that on your website and have client testimonials.

There is a big difference between price gouging and up-charging everything,

Set up your pricing structure to allow for an “easy yes” from your clients. Breaking up the payments and services will help reduce sticker shock.

Don’t limit your clients by assuming they would say “no” to your prices and services.

There is room at the table for you, so raise your prices.

Look at your local market and see what people are spending on your services.

Then look at how much do you need to be sustainable, and then how much profit you need to make the salary you desire.

Find Ash at

ashleyholstein.com

Course on Offering Prints - Promo Code

What Are We Loving?

What Ash is loving:

Book - Time Magazine Book on Photojournalism

TV Show - Station 11 ( HBOmax )

What John is loving:

TV Show - The Woman in the House Across the Street from the Girl in the Window (Netflix)

103. Transform Your Business and Life with Self-Care with Allison Ewing

Mon, 21 Feb 2022 08:20:00 -0500

Allison is a wedding and lifestyle photographer based near Cleveland, Ohio who is also a registered yoga teacher.

“If we are not at our best, then there is no way that our businesses can be at their best either.”

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

What is Self-Care?

Self-care is something you can do regularly to fill you up and bring you joy. This will look differently for everyone.

The 6 Different Types of Self-Care

Identify what your self-care looks like. Ask yourself what feels like you and what will make you feel nothing but happiness and joy.

Put your self-care into your planner and calendar and treat it like any other appointment.

Limit your excuses. Make your self care a priority.

“Sometimes the best form of self-care is saying no to the things that no longer serve you and no longer bring you joy.”

Make a list of the things that bring you joy. Pick one from the list and start putting it on your schedule to regularly do that thing.

Mentioned in the show:

Harvest Yoga and Wellness in Cuyahoga Falls, OH

Cosmic Yoga for Kids (Youtube)

Fake Doctors, Real Friends (Scrubs Podcast)

Find Allison at

allisonewingphotography.com

instagram.com/allisonewingphotography

What Are We Loving?

What Allison is loving:

Podcast - The Office Ladies

What John is loving:

Cooler weather in Texas, fire places, hot cocoa, s’mores

102. Connecting with Your People with Tyler Speier

Mon, 14 Feb 2022 11:45:00 -0500

Tyler is a wedding planner, designer and florist in Santa Barbara, California. He’s also a dad, husband, foster parent, and loves cooking.

It’s so important to not only focus on what you do for work, but also what you do in life. Long after your business is gone, you’ll still be You.

You have the power over your brand to stand firm on your pricing, tell people what they need to do in order to work with you, and in making decisions in your business.

Connecting with people will propel your business.

3 Areas of Connection:

1- Connection with Clients

2- Connection with fellow Vendors

3- Connection with your Team

It doesn’t matter how sought-after you are, or how long you’ve been in the industry, treat people with kindness.

Be intentional with the vendors you work with, with your clients, and with your team. Take your clients out for drinks after their engagement session, or bring a coffee to the planner the morning of the wedding, or take your second shooter out for lunch someday.

Mentioned in the show:

Author: Glennon Doyle Melton

Photographer: Jose Villa

Find Tyler at

www.tylerspeier.com

instagram.com/tylerspeier

This episode is sponsored by

Tave. Get your free 60 day trial by going to lightdarkco.com/tave

What Are We Loving?

What Tyler is loving:

TV Show - Ozark Season 4 (Netflix)

What John is loving:

TV Show - His Dark Materials (HBO Max)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

101. Pivoting with Purpose with Britney Jeanine

Mon, 07 Feb 2022 15:40:00 -0500

Britney is a business coach and pivot strategist based in Atlanta, GA helping business owners find the areas in which they need to pivot in order to better serve them as well as their clients.

Today she’s sharing with us the art of pivoting. How you can move your business to the next level, and how to identify those areas you might need to pivot.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

The 3 types of Pivots:

Micro Pivot: You love what you do, but there are areas in your business that need to pivot.

Macro Pivot: You want to stay in your industry, but you want to pivot your roll.

Mega Pivot: A complete pivot away from where you are, and starting something new.

“You are the Juice. It’s time to serve it up organic and fresh squeezed.”

Nobody can do what you do, the way that you do it.

How to know when you should pivot? Your gut will tell you, your people will tell you, your business will tell you, and your attitude will tell you.

Don’t be afraid to move away from what you know and what you’re known for. If it’s better aligned for you, then do that.

Find Britney at

www.britneyjeanine.com

instagram.com/britneyjeanine

What Are We Loving?

What Britney is loving:

Resting and going full force

What John is loving:

TV Show - 20th Anniversary Harry Potter: Return to Hogwarts (HBOmax)

100th Episode! My Wife asks me Your questions

Mon, 31 Jan 2022 11:03:00 -0500

John's wife, Taylor joins the show to interview John. She asks questions that you, the listeners, submitted.

Topics of imposter syndrome, selling vs serving mindset, creativity in photography, community, and some helpful advice for second shooters.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Find John at

instagram.com/carolina_guzik

What is John loving?

TV Show - Only Murders in the Building (Hulu)

Snack - Mi Tiendo Fuego Peanuts

What is Taylor loving?

Self Care - Trip to see a friend and take rest

099. The 5 Must-Have Website Pages with Carolina Guzik

Mon, 24 Jan 2022 11:35:00 -0500

Carolina is a fellow podcast host at The Tog Republic Podcast, she is a wedding and portrait photographer based in Miami, Florida, and she’s a marketing expert.

Today she’s sharing with us the 5 must-have web pages for your website and tips on what to include on each of those pages in order to attract your dream clients and repel the ones that aren’t a good fit.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Your website is one of the best tool to attract future clients, build trust and reliability.

1. Home Page or Landing Page

Have your location on your home page. This will help with local leads as well as Google SEO rankings.

Focus your home page on ONE niche of photography. You can have links to pages about your family photos or pet photos, but your main page should be what your main genre is.

When you are choosing photos to display on your website, don’t focus on the clients you’ve already worked with, you should focus on photos that would speak to your potential new clients.

You should have testimonials all throughout your website. Pick certain testimonials that align with each webpage, and only include a line or two of their quote.

2. About Page

This page should NOT be about you! It should be about how you can serve and guide your client through their problems and to their goal.

Leave breadcrumbs all over your website. Point the user where you want them to go next.

3. Portfolio Page

Have 20-30 photos that showcase your style, and how it feels to work with you. Don’t let it sit stagnant, but update your portfolio at least every quarter.

Have your social media icons at the bottom of your pages. Don’t have them front and center. You want them to stay on your site without getting distracted with the sea of notifications.

4. Contact Page

You need to have a page where people can contact you and inquire.

Avoid using phrases like “Book Now” that imply a large step forward for the user. Instead use phrases like “Contact Me” or “See if Your Date is Available.”

Don’t have a super short contact form, but also don’t have 100 questions in there. Carolina recommends having at least their names, phone number, email, wedding date, and throw in a question that they aren’t prepared for, such as “What’s your favorite TV show” or “Is a hotdog a sandwich”. These are simple and easy questions for them but it’ll set you apart from all the other contact forms.

Be sure to reference that extra question later when you contact them.

5. Blog

Use your blog as a resource for your clients and potential clients in a way that helps them and guides them along on their journey. Answer some pain points and give your opinion on how they can have a more simple and streamlined planning process.

Leave breadcrumbs at the end of each blog post that point toward other blogs or pages on your site that are relevant to that blog’s topic.

Find Carolina at

www.carolinaguzik.com

www.thetogrepublic.com

instagram.com/thetogrepublic

What Are We Loving?

What Carolina is loving:

TV Show - The Great British Bake Off (Netflix)

John’s add-on - Old Gregg from the Mighty Boosh Show with Noal Feilding

What John is loving:

TV Show - The Good Place Season 4 (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

098. Maximize Your Wedding Show Experience

Tue, 18 Jan 2022 21:25:00 -0500

John shares some tips on how to prepare for a wedding show, open house, or expo in a way that will maximize your benefits and leads.

This episode is sponsored by

Freedom Edits. Get 30% off your first order by going to lightdarkco.com/freedom

When preparing for a wedding show, open house, expo or any other time you’ll be showcasing your services, you need to create a landing page for those in attendance to access.

That landing page should have a portfolio that highlights what your ideal client values. If you are at a certain venue for an open house, add more photos taken at that venue.

Have a photo of your face smiling at the camera. That will help when couples are going through dozens of websites and then they’ll better remember you and how you made them feel.

Include your pricing on the landing page. It could be as small as a “starting at” price, but having something will either qualify them, or send them on their way.

And lastly, have some sort of an incentive for them to take action with you right away. This could be a certain amount off, free prints/products, extra hours, but the most important part is that you choose something that your ideal client will hold value in.

Use a QR code on a handout or business card for them to easily access your website without having to type a lot into their browser.

Reach out to other vendors who you know will also be participating in the show. Offer them prints of images you’ve taken on their services/products. Or offer them photos to be taken on them.

And most importantly, follow up with your leads! Email them, text them, send them a video message. Let them know that you took notice that they stopped by.

Enter the Giveaway before February 1, 2022. More info at lightdarkco.com/giveaway

Find John at

What am I loving?

Movie - Don’t Look Up (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

097. Resetting Expectations when You are Overwhelmed

Thu, 13 Jan 2022 20:20:00 -0500

John shares why it’s so important to communicate and reset clients’ expectations when you are feeling overwhelmed and not hitting deadlines.

This episode is sponsored by

Tave. Get your free 60 day trial by going to lightdarkco.com/tave

If you’re listening the week this comes out, you probably realized it’s later than our usual Monday morning release. That has everything to do with today’s topic. Overwhelm.

2021 was insane for many of us. 2020 reschedules, on top of all the 2021 couples. Plus more pandemic, working in dangerous conditions, and just plain exhaustion.

The last few months in particular have been a struggle. They’re busy months, sicknesses, lots of work, holidays, emotional stress, deaths in the family, editing program issues, covid effecting those around us.

I used to stress myself out about meeting deadlines and expectations that I had set with my clients, my family, and myself. I still do at times. I would get in my head and tell myself that they would be so disappointed in me and leave terrible reviews.

With everything happening the last few months, I’ve had to revisit some of the deadlines and move them out. Much like releasing this episode on a Thursday instead of Monday.

It has been freeing this fall to revisit expectations and move forward with new ones.

When you see that you’re going to miss a deadline, reach out before you pass it.

Be humble and explain what’s going on. Not making excuses, just explaining.

Set new deadlines that you can definitely deliver on.

Offer a gift or discount as a thank you if you want.

The perfectionist in my soul would have died with the amount of late deliveries, missed deadlines, and overall “Not perfection” that was a majority of 2021.

So set expectations for your couples, try your best to meet them, and if the world throws all the curveballs at you, revisit those expectations and agree to new ones. Your clients will feel respected and cared for even if they are bummed that their photos aren’t ready yet.

Enter the Giveaway before February 1, 2022. More info at lightdarkco.com/giveaway

Find John at

What am I loving?

Podcast - Black Shutter Podcast by Idris Talib Solomon

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

instagram.com/lauraleecreative

096. The 20 Hour Work Week with Laura Murphy

Mon, 03 Jan 2022 08:35:00 -0500

Laura is a multi-passionate entrepreneur based in New Jersey. She’s a wedding and portrait photographer at Laura Lee Photography, a brand photographer at Laura Lee Creative, and a business coach at Find Your Freedom Co.

Today she's bringing super actionable steps to set up automations, workflows and systems in your business so you can streamline your work, maximize your productivity, and create more time for you do spend on what you want.

Sponsor: ShipStation

Get your free 30 day trial and make it 60 days by checking it out at lightdarkco.com/shipstation

Shownotes at lightdarkco.com/podcast/96

Take the first step to finally taking back your time by streamlining your business with powerful workflows & systems! Download Laura Lee Creative's FREE Quickstart Guide for business owners with 10 must-do actions to add to your workflow to increase profits, skyrocket your efficiency and improve your client experience! Click here to download now!

Follow along:

instagram.com/findyourfreedomco

095. Get Uncomfortable and Crush Your Goals

Mon, 27 Dec 2021 10:00:00 -0500

John shares how you can set goals, break those down into actionable steps, and work through them and through the uncomfortable times in order to hit those goals.

Shownotes: lightdarkco.com/podcast/95

This episode is sponsored by

Tave. Get your free 60 day trial by going to lightdarkco.com/tave

Join for the next LIVE recording

lightdarkco.com/listen

Find John at

www.instagram.com/jonathancanlas

094 . Purpose and Passion with Jon Canlas

Mon, 20 Dec 2021 11:05:00 -0500

Jon Canlas is a family and portrait photographer based in Provo, Utah. He owns the FIND Lab a film scanning and digital editing lab. He is one of the founders of the Hybrid Collective and he hosts workshops and a course on film photography called Film is Not Dead.

Today we get into why we take photos, the importance of personal work, and why you need to be photographing the ones you love.

Shownotes at lightdarkco.com/podcast/94

The Light and Dark Photography Podcast is brought to you by Shipstation.

ShipStation a web-based shipping and packaging platform that makes shipping your products and prints so easy!

Get your free 30 day trial and make it 60 days by checking it out at lightdarkco.com/shipstation

instagram.com/pompyportraits

093. Creating a Safe Place for Boudoir with Angelica Pompy

Mon, 13 Dec 2021 08:44:00 -0500

Angelica Pompy is a Boudoir, Maternity, and Newborn photographer in Jacksonville, Florida. Today on the podcast, she shares about how you create a safe place for your boudoir clients and why that makes so much of a difference.

The Light and Dark Photography Podcast is brought to you by Tave.

Get your free 30 day trial and make it 60 days by checking it out at lightdarkco.com/tave

Find Angelica at

www.pompyportraits.com

And follow the show at

instagram.com/miguelmakesmusic_

092. Hobbies Boost Creativity with Miguel Angel

Mon, 06 Dec 2021 10:05:00 -0500

Miguel Angel of San Angel Photography. He and his wife, Maryann are founders of their College Station based Wedding and Portrait photography business.

Miguel shares about hobbies and how they can help boost your creativity, give your mind a reset to dive further into business, and create some great connections with clients and potential clients.

Shownotes: lightdarkco.com/podcast/92

Sponsor: Tave CRM

Get your extended 60 day Free trial at lightdarkco.com/tave

instagram.com/sanangelphoto

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

091. Giving Back and Serving Well with Joey Mac Dizon

Mon, 29 Nov 2021 08:40:00 -0500

Joey Mac Dizon is the co-founder and CEO of the New Jersey based Mobile Cigar Lounge where they bring the cigar experience to events and roll premium cigars in person.

Today's episode is packed full of amazing insight and conversation. We talk about serving your clients well, what you need to think about before growing a team, why you should never stop learning.

instagram.com/themobilecigarlounge

Shownotes: www.lightdarkco.com/podcast/91

Sponsor: Tave CRM

www.lightdarkco.com/tave

instagram.com/lightdarkco

instagram.com/allheartphoto

090. Meeting Your Clients With Genuine Enthusiasm

Mon, 22 Nov 2021 11:10:00 -0500

John Mansfield shares some great ways to show up with genuine enthusiasm for our clients, build that trust, and deliver the best service and product for them.

Shownotes: lightdarkco.com/podcast/90

This episode is sponsored by

ShipStation. Get your free 60 day trial by going to lightdarkco.com/shipstation

Mentioned in the episode

#504 of the Bokeh Podcast - How to Bring Genuine Energy to Client Interactions

Join for the next LIVE recording

lightdarkco.com/listen

Find John at