Wisdom by WESA

Why Mental Health Matters in Equine Retail

Thu, 16 Apr 2026 02:45:00 -0400

This session explores how mental health shows up in-store and shares practical, approachable ways retailers can better support their teams and customers while staying true to the values of the western community. Listen in...

WESA Retail Roundup April 16, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Taylor Douglas, CEO of Happy Horses | Facebook | Instagram | YouTube
Presented By: Western English Sales Association

Time Stamps:

01:37 - Introducing guest Taylor and mental health focus
02:03 - Taylor’s horse-industry background
03:34 - What Happy Horses is
04:11 - Products: minerals, Himalayan salt, subscription box
05:23 - Western/cowboy culture & mental health stigma
08:01 - Retail stress, burnout, and overwork
09:14 - Therapy, inner child work, redefining workload
11:45 - Procrastination and “eat the frog” strategy
13:36 - Hiring help and getting accounting off your plate
15:42 - Employees, empathy, and abundance mindset
21:29 - Using AI and contractors for marketing/e‑commerce
26:35 - Accessing mental health care, meds, ADHD diagnosis

The Fringe Effect

Thu, 09 Apr 2026 07:00:00 -0400

From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.

Episode Links

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

Juggling Life and Running a Retail Business

Thu, 02 Apr 2026 12:10:00 -0400

Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...

WESA Retail Roundup April 2, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Rosemary Staeck of Equus Now
Presented By: Western English Sales Association

Time Stamps:

01:29 - Early days of online tack retail

04:12 - Shipping from the garage & first “fake” store

06:05 - Opening the second Equus Now store

08:08 - Kids, family, and work–life balance

10:20 - Reigniting riding passion & foxhunting

11:35 - Building a strong long‑term team

13:23 - Hiring when you “need a person before you can afford a person”

14:55 - Spotting the “spark” in new hires

17:12 - Hardest tasks to delegate (marketing & buying)

19:21 - Switching systems: Retail Pro to Shopify Plus

20:39 - Game‑changer tool: Inventory Planner by Sage

21:25 - How Rosemary uses AI in the business

25:21 - Concerns about data centers & protecting horse country

30:11 - Final advice and closing remarks

Kirbe Schnoor on Media, Partnerships & Building a Western Brand

Thu, 26 Mar 2026 06:00:00 -0400

From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram

Big Brand Case Studies, Small Retail Takeaways

Thu, 19 Mar 2026 16:00:00 -0400

Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.

WESA Retail Roundup March 19, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Molly Hawkins of Hawke Media
Presented By: Western English Sales Association

Time Stamps:

00:59 - Molly intro & podcast plug
02:08 - What Hawk Media does
04:00 - Social media overwhelm
06:26 - Quick wins vs long game
07:30 - Programmatic retail explained
10:00 - Discovering brand story
14:48 - Finding your “one thing”
16:24 - Community, shop dog & “silly sells”
18:39 - Gear Aid case study
20:00 - Customers as ambassadors
24:11 - Lessons from big brands
31:47 - Metrics that matter
37:39 - How to contact Molly & wrap-up

Reinventing the Saddle

Thu, 12 Mar 2026 06:00:00 -0400

From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this episode, we explore how innovation, international partnerships, and practicality have positioned Abetta as the #1 synthetic saddle brand.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Felipe Gonzalez, Executive at Abetta Saddles
Website: https://www.abettahorsesaddles.com
Facebook: https://www.abettahorsesaddles.com/website/social/facebook
YouTube: https://www.abettahorsesaddles.com/website/social/youtube
Instagram: https://www.abettahorsesaddles.com/website/social/instagram

How In-Store Displays Drive Sales

Thu, 05 Mar 2026 06:20:00 -0400

We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work within tight space and budget limits, and use branding and storytelling to make both big brands and small manufacturers stand out at retail.

WESA Retail Roundup March 5, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Bill Bizeau of One Source | Linkedin
Presented By: Western English Sales Association

Time Stamps:

00:50 - Why in‑store displays matter
02:35 - Grabbing attention in seconds
05:12 - How One Source builds custom displays
09:10 - Common display mistakes for small retailers
13:58 - Retailer space limits & display formats
18:27 - End caps, seasons & display lifespan
21:16 - Wrangler case study & logistics
29:30 - Word of mouth & multi‑touch marketing
33:44 - Making displays affordable for small brands

167: The Making of a Lasting Retail Brand

Thu, 26 Feb 2026 11:00:00 -0400

From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram

Retail Sales Training and Upselling Ethically

Thu, 19 Feb 2026 02:30:00 -0400

Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in...

WESA Retail Roundup January 19, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Donald Kelly, The Sales Evangelist
Presented By: Western English Sales Association

Time Stamps:

00:00 – Intro, show setup, Donald introduced

01:44 – Small retail sales training; role-play focus

06:32 – Handling “I’m just looking” and better opening questions

10:42 – Using personal/customer stories to sell

13:31 – Upselling mindset and Amazon-style “also buy” approach

19:55 – Competing with online price-checking via in-store experience

23:01 – 80/20 rule, difficult customers, and “fire your worst client”

26:39 – How small retailers can use AI (data, layout, training)

34:00 – Donald’s podcast/consulting info

35:31 – New podcast release schedule and closing

166: From Crown to Community Manager

Thu, 12 Feb 2026 08:00:00 -0400

What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Kaelanne Quinonez, Community and PR Manager at Corral Boots
Instagram: https://www.instagram.com/boujee_vaquera/

New Product Highlights from WESA January 2026

Thu, 05 Feb 2026 07:55:00 -0400

In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves.

WESA Retail Roundup February 5, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
01:30 - Product Highlight: Lane Boots
08:10 - Product Highlight: Equestrian Chocolate Company
11:25 - Product Highlight: Watercolor Western
14:30 - Product Highlight: Grace 'n Grit
18:48 - Product Highlight: Wallaroo Hat Company
21:10 - Product Highlight: Bymora USA
23:04 - Product Highlight: Walls Workwear
Presented By: Western English Sales Association

A Family’s Legacy in Crafting Western Heritage

Thu, 15 Jan 2026 06:00:00 -0400

For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Lane Mizrahi, CEO Sidran Inc.
Instagram: https://www.instagram.com/cripplecreekapparel/
Facebook: https://www.facebook.com/cripplecreekapparel/

Inventory Management Software

Tue, 13 Jan 2026 07:36:00 -0400

In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time.

WESA Retail Roundup January 12, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer Podcast
Presented By: Western English Sales Association

Time Stamps:

00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)
01:35 – Kathy’s background and Retail Mavens overview
03:32 – Importance of inventory management, introduction to the main topic
05:00 – How inventory management/data has changed, common challenges for retailers
06:00 – Clarifying important data for retail businesses, store data misconceptions
08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory
11:09 – Choosing inventory management/POS software for your business
17:07 – Profit First approach and paying yourself as a business owner
21:38 – Managing slow inventory, turning inventory into cash, clearance strategies
24:43 – When to switch POS systems and the process, treating it as a financial reset
28:44 – Covering online/mobile vs. brick-and-mortar retail management
30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights
34:30 – Community, closing remarks, and Dallas trade show reminder

What Smart Buyers Are Doing Differently in 2026

Tue, 06 Jan 2026 13:23:00 -0400

2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...

WESA Retail Roundup January 5, 2026:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Pascale Sylvain, Founder of The Bijoux Fab
Guest: Stevie Cummins of Jewel of the West
Guest: Nicole Nava James of Zona Girl Nava Marketing LLC
Presented By: Western English Sales Association

Re-release: Best of Wisdom by WESA 2025

Tue, 30 Dec 2025 06:00:00 -0400

In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Kelly Munro
Website: https://www.lighthoof.com | https://cascadaequine.com

How Terry Larson Built a Retail Powerhouse

Mon, 15 Dec 2025 06:00:00 -0400

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Terry Larson, Co-Owner of Hitch’n Post
website: https://hitchnpostwestern.com/
Instagram: https://www.instagram.com/hitchnpostwestern/
Facebook: https://www.facebook.com/hitchnpostwestern
TikTok: https://www.tiktok.com/@hitchnpost

Celebrating 30 Years of Cowboy Hardware

Sun, 30 Nov 2025 08:00:00 -0400

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Cowboy Hardware owner Grand Gomez, brand director Presley Gomez, co-owner and designer Lainey Gomez
Cowboy Hardware Website | Facebook | Instagram | YouTube | Tik Tok

Blending Craftsmanship and Modern Western Style

Sat, 15 Nov 2025 06:00:00 -0400

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Lexi Hoagland, Brand & Partnerships Lead - Instagram | Facebook | TikTok

Retail Roundup: Writing an Effective Survey

Mon, 10 Nov 2025 13:23:00 -0400

Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from Interaction Metrics breaks it all down for us. Listen in….

WESA Retail Roundup November 10, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Martha Brooke of Interaction Metrics
Presented By: Western English Sales Association

Chapters:

16:16 - The Importance of Survey Design and Analysis

24:32 - Incorporating Open-Ended Questions in Surveys

27:54 - Understanding Customer Feedback and Growth Mindset

Takeaways:

The importance of customer surveys cannot be overstated, as they provide invaluable insights into consumer preferences and experiences.
Engaging with customers through surveys necessitates a thoughtful approach to question formulation that mitigates bias and maximizes clarity.
The timing and frequency of survey invitations significantly impact response rates, necessitating strategic planning for optimal engagement.
Surveys can be categorized into two principal types: Touchpoint surveys and Overall Experience surveys, each serving distinct purposes in gathering customer feedback.
Effective surveys should prioritize brevity, with a recommended maximum of ten questions to ensure higher completion rates from respondents.
Companies must actively analyze survey results and implement actionable changes based on feedback to foster customer loyalty and improve service quality.

Retail Roundup: Why Retailers Need to Think Like Content Creators in 2026

Tue, 04 Nov 2025 07:43:00 -0400

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.

WESA Retail Roundup November 4, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Amanda Haradon the Neon Wrangler Instagram | TikTok
Presented By: Western English Sales Association

Chapters:

04:30 - The Journey to Fashion in Rodeo

10:13 - Creating Engaging Social Media Content

28:35 Navigating the Holiday Content Creation

30:00 - The Power of Short Form Videos

Takeaways:

In this episode, we discussed the importance of storytelling in retail marketing, emphasizing how personal narratives can significantly enhance customer engagement and connection.
We explored how retailers can effectively utilize social media platforms to increase visibility, connect with their audience, and ultimately boost sales without requiring extensive marketing resources.
Amanda Harridan, our guest, shared her insights on the advantages of creating both short-form and long-form video content to engage different segments of the audience and build lasting relationships.
The discussion highlighted the need for retailers to differentiate their marketing strategies, encouraging them to present their brands in a unique and memorable manner to stand out in a crowded market.
We emphasized the value of authenticity in content creation, underscoring that consumers prefer relatable, friendly interactions over traditional sales pitches in today's digital landscape.
As we approach the holiday season, we advised retailers to prepare their marketing materials in advance and take advantage of effective content creation strategies to maximize their outreach during peak shopping times.

Ferrell Brand’s Stand Against Shortcuts

Thu, 30 Oct 2025 08:00:00 -0400

In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world of men’s western & outdoor clothing.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand

Retail Roundup: Fire Up Your Marketing

Tue, 28 Oct 2025 07:27:00 -0400

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen in....

WESA Retail Roundup October 27, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Holly Delaune of Fire Brand Marketing | Facebook | Instagram | LinkedIn
Presented By: Western English Sales Association

Chapters:

01:34 - Understanding Brand Marketing

10:06 - The Importance of Focus Groups in Branding

17:35 - Marketing Strategies for Retailers

25:50 - Transitioning Marketing Strategies in the Retail Industry

27:30 - The Rise of a Teenage Entrepreneur

Takeaways:

The importance of strategic marketing in driving both online and offline store traffic is paramount.
Understanding your brand's identity is essential before proceeding with marketing strategies and campaigns.
Utilizing customer data effectively can significantly enhance targeted advertising strategies and improve return on investment.
Consistency in branding across all platforms is crucial for customer recognition and trust.
Engaging with your audience through social media, particularly through stories, can bolster brand visibility and customer interaction.
Regular website updates and content creation are vital for sustaining search engine optimization and attracting traffic.

Retail Roundup: Merchandising Tips for Small Retailers

Wed, 15 Oct 2025 06:23:00 -0400

Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in...

WESA Retail Roundup October 15, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Meegan Robinette, owner of Mackey USA | Facebook | X | Instagram
Presented By: Western English Sales Association

Publishing, Partnerships, and the Future of Equine Media with John Lunn

Wed, 15 Oct 2025 06:00:00 -0400

In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in media and storytelling to his experiences as an exhibitor at the WESA Trade Show, John shares insights on building partnerships, meeting the needs of today’s readers, and the exciting projects shaping the future of equine media.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: John Lunn, Vice President, Morris Media Enthusiast Group and Chief Revenue Officer, Nashville Stampede

Retail Roundup: Navigating the Complexities of Bookkeeping for Small Businesses

Tue, 30 Sep 2025 10:18:00 -0400

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance in navigating the complexities of financial reporting. Listen in...

WESA Retail Roundup September 29, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Terri Bork of Abacus Gal | Facebook
Presented By: Western English Sales Association

Time Stamps:

04:42 - Transitioning to QuickBooks Online

13:32 - Inventory Management Mistakes

19:21 - The Importance of Financial Clarity for Business Owners

22:20 - The Benefits of Virtual Bookkeeping

The Young Founder’s Journey of Vaquero Outdoors

Tue, 30 Sep 2025 06:00:00 -0400

At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in!

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Mason Delaune (exhibitor) and Holly Delaune (mom)
Instagram | TikTok | Facebook

Retail Roundup: How to use Visuals that Connect for Retail Success

Tue, 23 Sep 2025 07:53:00 -0400

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...

WESA Retail Roundup September 23, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Gregg Carnes | Instagram | Facebook | LinkedIn
Presented By: Western English Sales Association

Claire Porter’s Artistic Evolution

Mon, 15 Sep 2025 10:00:00 -0400

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Claire Porter, Claire Porter Photography
Website: https://claireporterphotography.com/pages/skarf-art
Facebook: https://www.facebook.com/claireporterphotography/

Retail Roundup: Easy Video Ideas for Busy Retailers

Tue, 09 Sep 2025 06:45:00 -0400

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...

WESA Retail Roundup September 8, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Kyli Hibbard | Facebook | Instagram | TikTok
Presented By: Western English Sales Association

Chapters:

00:47 - The Power of Short Form Video in Retail

11:11 - The Importance of Hooks and Consistency in Video Marketing

19:22 - The Shift Towards Authenticity in Content Creation

23:22 - Navigating Short Form Video Strategies

27:25 - The Rise of YouTube and Its Impact on Content Creation

Takeaways:

The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.
Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.
Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.
Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

WESA’s Most Innovative Product Award Winner

Sat, 30 Aug 2025 09:00:00 -0400

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Kelly Munro
Website: https://www.lighthoof.com | https://cascadaequine.com

Retail Roundup: Loans for Small Business - Why, How and When

Tue, 26 Aug 2025 11:19:00 -0400

Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...

WESA Retail Roundup August 26, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Buck Harris
Presented By: Western English Sales Association

Chapters:

00:58 - Understanding Small Business Loans

14:00 - Understanding Business Financing: Good Debt vs Bad Debt

21:44 - Understanding Loans and Financial Management for Small Businesses

29:21 - Navigating Small Business Loans and Financial Strategies

Takeaways:

The podcast emphasizes the importance of understanding loans for small businesses, focusing on when and how to seek financing.
It highlights that credit scores are significant, yet they are not the sole determinant of loan eligibility for small business owners.
The discussion reveals that having outside income can significantly improve a small business owner's chances of securing a loan.
Listeners are advised to prepare their financial documentation meticulously to ensure a smoother loan application process.
The podcast underscores the critical distinction between good debt and bad debt in the context of business financing.
It is noted that small business owners should begin the loan process proactively rather than waiting for the last minute before critical financial needs arise.

New Companies and Products at the August WESA

Fri, 22 Aug 2025 08:24:00 -0400

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....

Guests and Links Episode August Special 155:

Guest Host: Glenn the Geek of Horses in the Morning and Retail Roundup
Guest Host: Coach Jenn of Wisdom by WESA and Horse Tip Daily
At 01:16 - Grace 'n Grit
At 04:12 - Neue Schule
At 09:28 - Dovetail Workwear
At 15:19 - Basic Animal Health
At 19:25 - Pessoa
At 24:14 - Little Buster Toys
At 28:07 - Cascada
At 32:27 - Equestrian Chocolate Co
At 34:58 - Hannah's Custom Tack & Boutique
Visit the WESA Website

Retail Roundup: How to Merchandise Your Store, Tips That Work

Tue, 05 Aug 2025 06:22:00 -0400

Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential.

WESA Retail Roundup August 4, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Bob Phibbs, The Retail Doctor | Facebook | YouTube | The Retail Doctor's Podcast
Presented By: Western English Sales Association

Chapters:

05:51 - The Evolution of Merchandising

06:42 - The Evolution of Retail Spaces

17:32 - The Importance of Visual Merchandising

21:41 - Understanding Effective Window Displays

23:17 - The Role of Scent in Retail Marketing

29:23 - Introduction to Retail Insights

The Art and Business of Hats with J Marc Bailey and Cole Bailey

Wed, 30 Jul 2025 08:00:00 -0400

In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: J Marc Bailey and Cole Bailey
Pinterest: https://www.pinterest.com/GoneCountryHats/
Facebook: https://www.facebook.com/GoneCountryHats
YouTube: https://www.youtube.com/channel/UCWQEk7c8M9IUOJVzVqG6nBA

Retail Roundup: In Store Sales and Getting to Most from Your WESA Booth

Tue, 29 Jul 2025 06:37:00 -0400

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...

WESA Retail Roundup July 28, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 Book
Presented By: Western English Sales Association

Chapters:

05:07 - The Importance of Online Presence in Retail

09:41 - Managing Online Presence for Local Businesses

16:14 - Engaging Customers at Trade Shows

21:37 - Investment Strategies for Retailers at Trade Shows

33:33 - Effective Communication at Trade Shows

Retail Roundup: Email Marketing for Retailers and Manufacturers

Tue, 22 Jul 2025 10:40:00 -0400

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industry

WESA Retail Roundup July 21, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Jamie Samples of Yellow Barn Media
Presented By: Western English Sales Association

Chapters:

00:17 - Introduction to the WESA Retail Roundup

05:21 - Building an Email Strategy

10:31 - Effective Email Acquisition Strategies

17:43 - Building Relationships Through Email Marketing

23:04 - The Importance of Email Marketing Personality

34:17 - Transitioning Leadership and Business Dynamics

Retail Roundup: August WESA Forecast: Colors, Styles, and What Customers Will Crave

Thu, 17 Jul 2025 10:12:00 -0400

Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity.

WESA Retail Roundup July 14, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Morgan Nicole Zipperlen, visit on Instagram
Link to WESA PartnerShip
Presented By: Western English Sales Association

Timestamps:

01:06 - Trends and Styles for the Upcoming Season

07:58 - The Transition to Accessories in Fashion Retail

12:09 - Consumer Spending Trends and Expectations for the Future

19:04 - The Evolution of Consumer Relationships with Brands

23:01 - Preparing for the WESA Trade Show

How Kultured Rider Is Inspiring Confidence in the Show Ring and Beyond

Tue, 15 Jul 2025 09:00:00 -0400

What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Yuki Khona
Instagram: https://www.instagram.com/kulturedrider/
Facebook: https://www.facebook.com/people/Kultured-Rider/61561108045162/
Pinterest: https://pinterest.com/kulturedrider
TikTok: https://tiktok.com/@kulturedrider
Website: https://kulturedrider.com

Retail Roundup - Importance of Inventory Management

Tue, 08 Jul 2025 10:13:00 -0400

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in...

WESA Retail Roundup July 7, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Danielle Malconian by Plus by Design, Los Angeles County, CA
Link to WESA PartnerShip
Presented By: Western English Sales Association

Takeaways:

Effective inventory management is crucial for retail success as it directly impacts profitability.
Using inventory management software can significantly enhance the accuracy and efficiency of stock management.
Retailers often become fatigued with their merchandise before customers do, leading to misjudged sales potential.
The importance of understanding customer preferences is paramount when considering product line expansions.
Planning for seasonal inventory and understanding market trends can mitigate potential financial losses.
Maintaining a healthy inventory level requires careful analysis of sales data and customer demand.

Chapters

00:04 - Introduction to the Horse Radio Network

04:06 - Inventory Management Strategies

13:12 - Navigating Inventory Decisions

17:31 - Managing Inventory and Customer Demands

22:38 - Navigating Trends and Inventory Management

Retail Roundup: Shipping Smarter, Not Harder

Tue, 01 Jul 2025 10:47:00 -0400

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...

WESA Retail Roundup June 30, 2025

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedIn
Link to WESA PartnerShip
Presented By: Western English Sales Association

The Secrets Behind Cowboy Hat Shaping with Glenn Orms

Mon, 30 Jun 2025 08:00:00 -0400

Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen

Contact: Sophia Jagella, WESA Marketing Specialist

Guest: Glenn Orms

Instagram: https://www.instagram.com/thecowlot/
YouTube: https://www.youtube.com/@thecowlot6518
Facebook: https://www.facebook.com/TheCowLot
Website: https://www.hatmasters.com

Smart Incentives to Inspire and Retain Your Retail Team

Tue, 24 Jun 2025 09:42:00 -0400

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...

WESA Retail Roundup June 23, 2025

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Ilya Ilienko | Linked In |
Presented By: Western English Sales Association

Time Stamps:

07:33 - Flexibility in Business Scheduling

10:18 - Innovative Perks for Small Businesses

18:55 - The Importance of Employee Responsibility

27:01 - Creating a Positive Workplace Environment

Takeaways:

Incentivizing employees requires a multifaceted approach that extends beyond mere financial compensation.
Engaging employees through cross-training not only enhances their skills but also fosters collaboration among team members.
Flexibility in scheduling and responsibilities can significantly improve employee satisfaction and retention rates.
Creating a supportive work environment by allowing pets and family involvement can enhance employee morale and loyalty.
Acknowledging milestones and achievements in the workplace cultivates a sense of belonging and recognition among employees.
Community involvement through volunteer opportunities can strengthen employee ties to the business and enhance brand loyalty.

The Importance of SEO for Any Company

Tue, 17 Jun 2025 06:08:00 -0400

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...

WESA Retail Roundup June 16, 2025

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTube
Presented By: Western English Sales Association

Time Stamps:

04:22 - The Birth of Cowgirl Biz

24:16 - Launching the Summer School of SEO

29:26 - Introduction to SEO Strategies

40:12 - The Importance of Collaboration in Business

Takeaways

The Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.
Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.
The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.
SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.
The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.
Supporting small businesses through education and resources is vital for their growth and success in a competitive market.

How VEXIL is Redefining Western Lifestyle Retail

Sun, 15 Jun 2025 09:00:00 -0400

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.

Hosts: Coach Jenn and Morgan Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok

Retail Roundup: How Independent Retail Wins in 2025

Mon, 09 Jun 2025 15:38:00 -0400

In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in...

WESA Retail Roundup June 9, 2025

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Stevie Cummins of Jewel of the West | Facebook | Instagram
Presented By: Western English Sales Association

Time Stamps:

00:11 - Introduction to the WESA Retail Roundup

00:34 - Strategies for Small Retail Success

11:55 - Marketing Strategies for Local Businesses

24:14 - The Importance of Authenticity in Merchandising

30:36 - The Importance of Positivity in Business

34:25 - The Importance of Reevaluation in Business

Takeaways:

The podcast emphasizes the necessity for small retailers to adapt and innovate in an increasingly competitive marketplace dominated by larger corporations.
Stevie Cummins of Jewel of the West highlights the significance of fostering a positive work environment and empowering employees to enhance customer service.
Effective marketing strategies, such as soliciting genuine customer reviews and engaging in social media, can significantly boost a small business's visibility and sales.
The discussion reveals that maintaining a unique and authentic brand identity is crucial for small retailers to differentiate themselves from big box competitors.
Utilizing local advertising and community engagement activities can drive tourist traffic to brick-and-mortar establishments in small towns.
The episode underscores the importance of resilience and a positive mindset for small business owners during challenging economic times.

Importance of Human Resources to a Small Business

Tue, 03 Jun 2025 09:03:00 -0400

Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in...

Please note this was audio only, no video.

WESA Retail Roundup June 2, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: HR Professional Jessica Sackett
Link: Lisa Smith of HelpDeskforHR.com
Link: Fred Pryor Education - use Jessica Sackett and painedpoknee@yahoo.com for a discount.
Link: HR Software - Gusto, Bamboo HR, Mineral
Presented By: Western English Sales Association

The Story Behind the Bed Stu Footwear Brand

Fri, 30 May 2025 08:40:00 -0400

Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind.

Hosts: Mike Donnell, Kacee Willbanks
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Jason Wiese, VP Sales at Evolutions Brands, Inc.
Website: https://www.bedstu.com
Instagram: https://www.instagram.com/bedstu/
Facebook: https://www.facebook.com/BedStu/
Pinterest: https://www.pinterest.com/bedstu/
Tiktok: https://www.tiktok.com/@bedstuofficial

Retail Roundup: SOPs Made Simple

Tue, 20 May 2025 09:46:00 -0400

We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business. Why are SOPs important, how do you start and how do you implement them. Listen in…

WESA Retail Roundup May 19, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Neil Potter of Improving Your Small Business
Presented By: Western English Sales Association

Welcome To The Cold Cactus Boutique

Thu, 15 May 2025 08:00:00 -0400

From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s next for The Cold Cactus Boutique. Tune in to hear her inspiring story.

Hosts: Mike Donnell, Kacee Willbanks
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Tara Roberts co-owner of The Cold Cactus Boutique
Website: https://coldcactusboutique.ca
Facebook: https://www.facebook.com/coldcactusboutique/
Pinterest: https://www.pinterest.ca/coldcactus/
Instagram: https://www.instagram.com/coldcactusboutique/

Finding and Working with Sponsored Riders

Tue, 13 May 2025 08:05:00 -0400

Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders. What works, what doesn’t? We go into detail on today’s Retail Roundup. Listen in…

WESA Retail Roundup May 12, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Gabrielle Fournier, Marketing and Sponsorship Director of Arion Sellier
Presented By: Western English Sales Association

Top Social Media Mistakes Retailers/Brands Make and How to Fix Them

Tue, 06 May 2025 07:41:00 -0400

We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes retailers make and, more importantly, how to fix them.

WESA Retail Roundup May 5, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Nicole Nava James of Zona Girl Nava | Facebook | Instagram | TikTok
Presented By: Western English Sales Association

PRCA's Paul Woody shares Western Industry Insights on Marketing, Media and Modern Rodeo

Wed, 30 Apr 2025 10:30:00 -0400

An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry.

Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
Guest: Paul Woody, Chief Marketing Officer Professional Rodeo Cowboys Association
Website: www.prorodeo.com
Instagram: https://www.instagram.com/prca_prorodeo/

Retail Roundup - Limited Editions as a Retail Tool

Mon, 28 Apr 2025 15:34:00 -0400

Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies to creating buzz on social media, you’ll walk away with fresh ideas to turn scarcity into serious sales.

WESA Retail Roundup April 28, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Jennifer Anderson of LovLeathers | Facebook | Instagram
Presented By: Western English Sales Association

What Sales Reps/ Manufacturers Wish Retailers Knew

Mon, 21 Apr 2025 14:57:00 -0400

Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from someone who understands both sides of the table. Lorinda will share insider tips on communication, placing orders, handling challenges, and working together for long-term success. Don’t miss this opportunity to level up your retail partnerships! Listen in...

WESA Retail Roundup April 21, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Lorinda Van Newkirk of LuckyChuck.com | Facebook | Instagram | YouTube | TikTok
Presented By: Western English Sales Association

Introducing WESA President Michael Anderson

Tue, 15 Apr 2025 07:00:00 -0400

Recently elected WESA president Michael Anderson Chats About His Role

Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
Guest: WESA president Michael Anderson - Website | Facebook

Revisit: Learning Lessons about Entrepreneurship from Lucky Chuck and Gypsy Soule Founder Lorinda Van Newkirk

Sun, 30 Mar 2025 08:00:00 -0400

Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In...

Guests and Links Episode 105:

Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
Guest: Lorinda Van Newkirk
Link: Lucky Chuck
Visit the WESA Website

Spotlight on the French/West/Vaughn (FWV) and Baker Bonner Alliance

Mon, 17 Mar 2025 07:00:00 -0400

What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry.

Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
Guests: FWV President David Gwyn and Baker & Bonner co-founder and CCO Rob Baker
Find our guests at: bakerbonner.com or on LinkedIn, Instagram and Facebook

The Path to Purchase

Tue, 11 Mar 2025 07:02:00 -0400

Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Whether you're looking to enhance your e-commerce strategy, improve in-store experiences, or create a seamless shopping journey across all platforms, this session will provide actionable strategies to help you turn browsing into buying and customers into loyal brand advocates. Listen in...

WESA Retail Roundup March 10, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Nicole Leinbach Hoffmann of RetailMinded.com | Facebook | Instagram | YouTube
Presented By: Western English Sales Association

A Closer Look at Front Porch Label

Fri, 28 Feb 2025 13:00:00 -0400

Lisa Stubblefield talks about the history and future of her business and her brand.

Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
Guest: Lisa Stubblefield

A peek inside Power Hat Company and its Power Project

Sat, 15 Feb 2025 06:00:00 -0400

Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create opportunities for these survivors to gain marketable business skills, references, and on-the-job training. She founded the company in 2020 to provide transitional employment to survivors. Since then, she has partnered with other usinesses to create economic empowerment for exploited, trafficked, and at-risk individuals worldwide. There is a lot to this story and Brandi joins us today to tell us more!

Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
Guest: Brandi Voth of Power Hat Company - Facebook & Instagram

Retail Roundup: Building a Western Brand from Scotland to the World

Tue, 11 Feb 2025 08:05:00 -0400

Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based in Scotland. In this live conversation, retailers will hear firsthand from fellow retailers about the challenges and triumphs of launching a startup outside the traditional Western market.

From navigating the global equestrian fashion industry to leveraging trade shows like WESA for growth, this session will inspire, educate, and motivate. Learn how these bold entrepreneurs are carving out a unique space in Western fashion, why UK women are embracing the cowgirl aesthetic, and how community and industry connections fuel success.

WESA Retail Roundup February 10, 2025:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Natalie Zindani and Jessica Ross of Badcowgirlco.com | Instagram
Presented By: Western English Sales Association

How Cowboy Collectibles Created a Horsehair Jewelry Business

Wed, 15 Jan 2025 07:00:00 -0400

How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean.

Wisdom by WESA Episode 143:

Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
Guest: Brenda Siegfried, Sales Manager at Cowboy Collectibles Inc

Doug Naylor, Wrangler’s National Director of Key Western Accounts

Mon, 30 Dec 2024 06:00:00 -0400

Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts. He joins the show to talk about his career at Wrangler, what’s changed over the two and a half decades and his relationship with his customers.

Wisdom by WESA Episode 142:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Doug Naylor, Director of Key Western Accounts at Wrangler

Retail Roundup: The Boot Retailer’s Playbook

Tue, 17 Dec 2024 08:26:00 -0400

Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer, store owner, or marketer, Jeremiah will share invaluable strategies for boosting boot sales, creating engaging in-store displays, and effectively marketing your products. Discover how to choose the right styles, educate customers on fit, and leverage storytelling to enhance your brand. Don't miss out on this opportunity to gain expert tips and elevate your retail game!

WESA Retail Roundup December 16, 2024:

Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Jeremiah Craig | Website | Facebook | YouTube
Presented By: Western English Sales Association

Time Stamps:

02:24 - The Journey into Cowboy Boots

14:05 - Sizing Challenges in Cowboy Boots

20:02 - Exploring Video Content Strategies for Boot Retailers

27:54 - Understanding Boot Fit and Sizing

32:15 - Building Relationships in the Boot Industry

Introducing Cuttin Up Show Blankets

Sun, 15 Dec 2024 00:45:00 -0400

Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in...

Wisdom by WESA Episode 141:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jennifer Palmer, founder of Cutting Up Show Blankets | Instagram
Visit the WESA Website

Time Stamps:

02:49 - The Journey of Jennifer Palmer's Business

10:37 - The Longevity and Care of Saddle Pads

13:14 - The Production Techniques of Authentic Blankets

20:10 - Emerging Trends in the Cutting Horse Industry

25:21 - Transitioning to New Ideas in Business

Kelly’s Market Opens New Dallas Market Center Space

Sat, 30 Nov 2024 06:00:00 -0400

Kelly Grindinger talks about the history of Kelly’s Market and the opening of a new Dallas Market Center showroom.

Wisdom by WESA Episode 139:

Hosts: Mike Donnell & and Sophia Jagella
Guests: Kelly Grindinger -- Kelly's Market on the 15th floor of the Dallas Trade Center
Visit the WESA Website

Retail Roundup: Insights from Retail 101: Foundational Strategies for Small Retail Success

Mon, 18 Nov 2024 14:52:00 -0400

Join Nicole Leinbach Hoffmann, Founder of RetailMinded.com and author of Retail 101, for an essential session tailored to small retailers. Discover practical strategies from her book, covering marketing essentials, product curation, and effective business management. Learn how to create impactful marketing, build a compelling product selection, and adopt business practices that boost profitability. Gain actionable insights from one of retail’s most influential leaders to elevate your store's success in today’s dynamic market!

WESA Retail Roundup November 18, 2024:

Host: Glenn the Geek, Host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Nicole Leinbach Hoffmann from Retail Minded | Facebook | LinkedIn

Presented By: Western English Sales Association

Time Stamps:

02:23 - Effective Marketing Strategies for Small Retailers

14:15 - Enhancing the In-Store Experience

17:46 - The Evolution of Consumer Experience

26:15 - The Impact of AI on Retail

32:56 - The Evolution of Retail Payments

Tecovas Takes Aim at Retail

Fri, 15 Nov 2024 05:00:00 -0400

Tecovas VP of Sales Monte Nelson discusses the brand’s approach to an expanded retail presence.

Wisdom by WESA Episode 139:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Monte Nelson | Tecovas
Visit the WESA Website

Hat Harness: A new way to travel with your hats

Wed, 30 Oct 2024 08:22:00 -0400

Hat Harness co-founders Tonia Lonigro and Daniel Kasidi tell the story of how she created a new way to travel with hats.

Wisdom by WESA Episode 138:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Tonia Lonigro and Daniel Kasidi, Hat Harness | Instagram | TikTok
Visit the WESA Website

Retail Roundup: Transform Complaints into Collaboration: Insights from Joshua Routh

Mon, 28 Oct 2024 16:47:00 -0400

Discover how to transform daily complaints into positive collaboration in the latest WESA Retail Roundup. Joshua Routh, an engaging speaker and former retailer, shares his insights on creating a complaint-free workplace, emphasizing the importance of gratitude and focusing on what is working rather than what is wrong. He discusses the detrimental effects of complaining on both personal well-being and workplace morale, advocating for a shift towards positivity and accountability.

Routh introduces the "Gripe" method, providing practical tips for retail managers to effectively handle customer complaints, especially in the fast-paced equine retail environment. Join us as we explore actionable strategies to foster a more harmonious and productive workplace.

WESA Retail Roundup October 28, 2024:

Host: Ashley Winch, host of the Quarter Horse Podcast

Facebook: Retail Roundup Facebook group

Guest: Joshua Routh | Instagram | Facebook | YouTube | LinkedIn

Presented By: Western English Sales Association

Time Stamps:

00:05 - Welcome to the Show

00:33 - Introducing Joshua Routh

02:38 - Transforming Complaints into Collaboration

28:00 - The Impact of Complaining

38:14 - Creating a Complaint-Free Workplace

39:09 - Strategies for Retail Managers

42:39 - Boosting Team Morale

46:57 - Conclusion and Next Steps

Retail Roundup: Unlocking Retail Growth at the Holidays and Beyond

Mon, 21 Oct 2024 18:47:00 -0400

Join us for an exciting Retail Roundup Live Interview with Western Fashion Content Creator, Morgan Nicole Zipperlen! Discover how to elevate your brand through powerful storytelling and community building, and learn creative ways to boost sales with seasonal promotions and event marketing. Morgan will share insider tips on keeping your inventory fresh, showcasing new arrivals in a way that drives conversions, and leveraging user-generated content to amplify your brand's reach.

Don’t miss this opportunity to gain actionable insights that will help you engage your audience and grow your retail business! Listen in....

WESA Retail Roundup October 21, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Morgan Nicole Zipperlen | Instagram

Presented By: Western English Sales Association

Retail Roundup: Working with Influencers & Collaborations with Boutiques

Tue, 08 Oct 2024 05:40:00 -0400

Known for her stylish content and collaborations with iconic brands like Wrangler, Shaley Ham has become a major influencer shaping trends in Western fashion and retail. Today, she'll share her retail insights, tips on working with influencers and social media strategies. Listen in....

WESA Retail Roundup October 7, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Shaley Ham | Facebook | TikTok | Instagram

Presented By: Western English Sales Association

A Startup Western Brand in the UK

Mon, 30 Sep 2024 05:42:00 -0400

Natalie Zindani and Jessica Ross tell their story about starting a women’s western brand in Scotland.

Wisdom by WESA Episode 137:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Natalie Zindani and Jessica Ross of Bad Cowgirl Co. | Facebook | Instagram
Visit the WESA Website

Retail Roundup: Up-sell, cross-sell and just make their day.

Tue, 24 Sep 2024 06:34:00 -0400

Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into Up-selling and cross-selling. Listen in...

WESA Retail Roundup September 23, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Barbara Wold, International Speaker, Author and Business Strategist

Presented By: Western English Sales Association

Retail Roundup: Current Trends and Retail Insights

Mon, 16 Sep 2024 15:30:00 -0400

We are joined by Ashley Alderson, founder of The Boutique Hub and a champion for small businesses, is an entrepreneur and speaker dedicated to empowering others to live their best lives. She gives us actionable advice, personal insights, and strategies that resonate with boutique owners navigating retail, trends, and social media in a niche market. Listen in....

WESA Retail Roundup September 16, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Ashley Alderson | Website | Podcast

Presented By: Western English Sales Association

The Buckaroo Hatters Story

Sun, 15 Sep 2024 16:58:00 -0400

Mike Moore, founder of Buckaroo Hatters talks about his multi-faceted hat business.

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Mike Moore, Buckaroo Hatters
Visit the WESA Website

Retail Roundup: Exceptional Sales

Mon, 09 Sep 2024 14:06:00 -0400

Annie Meehan is an expert speaker who transforms achievement from good to great by teaching audiences to eliminate excuses and take actionable steps toward success. With a passion for inspiring change, she provides practical tools to manage challenges, improve customer and employee experiences, and achieve personal and professional goals. Listen in....

WESA Retail Roundup September 9, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Annie Meehan | Website | TikTok | YouTube | LinkedIn

Presented By: Western English Sales Association

The Red Dirt Hat Story

Tue, 30 Jul 2024 06:00:00 -0400

A look of how the Red Dirt Hat brand has grown in less than a decade. Listen in...

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Amanda Rogoski, Marketing Director Red Dirt Hat Company
Visit the WESA Website

Retail Roundup: Innovative Tack Trends & In-Store Strategies with Breanna Brown

Mon, 29 Jul 2024 14:04:00 -0400

Join us for an exciting webinar featuring Breanna Brown, a renowned barrel race trainer and influencer. Discover the latest tack innovations and must-haves for your store and learn how to effectively market and showcase these items to maximize sales. Breanna shares her latest finds in the world of equine tack, along with professional tips on selecting top-performing products and creating in-store strategies. Whether you're looking to enhance your inventory or optimize your store's appeal, this webinar offers valuable insights to boost your business and attract more customers.

WESA Retail Roundup July 29, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Breanna Brown, Barrel Race Trainer & Content Creator | Website | Instagram | Facebook | TikTok

Presented By: Western English Sales Association

Retail Roundup: Stand Out and Race Past Your Competition with Expert Positioning

Tue, 23 Jul 2024 07:28:00 -0400

Join us as speaker and business consultant, Debbie Allen, shares her insights about how to Stand Out and Race Past Your Competition with Expert Positioning. She dives into your website, social media strategies and how to get better SEO on YouTube.

WESA Retail Roundup July 22, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Debbie Allen, Website | Facebook | TikTok | YouTube | LinkedIn

Presented By: Western English Sales Association

An Inside Look at LovLeathers

Mon, 15 Jul 2024 06:00:00 -0400

Jennifer Anderson describes her lifelong love affair with leather and the scope of her second career.

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jennifer Anderson
Visit the WESA Website

Retail Roundup: Mastering Multi-Generational Customers: Insights from Barbara Wold

Tue, 09 Jul 2024 07:31:00 -0400

Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into understanding and accommodating multi-generational customers. Discover strategies to effectively connect with and retain customers across different age groups, ensuring they keep coming back. Listen in...

WESA Retail Roundup July 8, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Barbara Wold, International Speaker, Author and Business Strategist

Presented By: Western English Sales Association

Smarty Rodeo Adds Retail

Sun, 30 Jun 2024 06:00:00 -0400

Smarty Rodeo, known for roping practice equipment adds a retail store to its operation

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Amanda Shaffer, Smarty Rodeo VP VP Business Development
Visit the WESA Website

Crafting Western Elegance with Founder of Kelly Herd Jewelry

Sat, 15 Jun 2024 06:00:00 -0400

Jewelry designer and businessman Kelly Herd talks about his equestrian jewelry company.

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Kelly Herd of Kelly Herd Jewelry
Visit the WESA Website

Meet Hailey Nelson and Western & Co

Thu, 30 May 2024 06:00:00 -0400

Western & Co founder Hailey Nelson chats about the founding of her western fashion company and the viral leather jacket.

Hosts: Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
Guest: Hailey Nelson, Founder of Western & Co.
Visit the WESA Website
Visit the APHA Website

Navigating Tradition and Innovation with Dorfman Milano

Wed, 15 May 2024 06:00:00 -0400

Kaci Myers, Director of Design, on Dorfman Milano's legacy, style, and innovation.

Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
Guest: Kaci Myers, Director of Design at Dorfman Milano for Western
Visit the WESA Website
Visit the APHA Website

The American Paint Horse Association is also a Major Retailer

Tue, 30 Apr 2024 11:00:00 -0400

Desiree Mills discusses the international scope of the APHA and its upcoming three-pronged retail business. Listen in...

Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
Guest: Desiree Mills
Visit the WESA Website
Visit the APHA Website

The Rise of SpurWest

Mon, 15 Apr 2024 13:53:00 -0400

SpurWest Trading Co. founder Kipp Smith shares the story of the energetic SpurWest brand. Listen in...

Guests and Links Episode 128:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Kipp Smith of Spur West Trading, 4/9
Visit the WESA Website

Michael Baca's Trailblazing Success in the Western Industry

Sat, 30 Mar 2024 08:49:00 -0400

WESA Board Member and Sales Representative for Justin Brands pays another visit to Wisdom by WESA. Listen in...

Guests and Links Episode 127:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Michael Baca of Justin Boots
Visit the WESA Website

Planet Cowboy Eyes Further Expansion Through Western Retailers

Fri, 15 Mar 2024 06:00:00 -0400

Jaylin Raymer talks about her transition from singer - songwriter to high fashion western wear entrepreneur spearheading Planet Cowboy’s growth. Listen in...

Guests and Links Episode 126:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jaylin Raymer of Planet Cowboy
Visit the WESA Website

The 45 Year History of Saddle Right Pads

Thu, 29 Feb 2024 06:00:00 -0400

The tested science behind Saddle Right pads accounts for the brand’s success spanning more than four decades. Listen in...

Guests and Links Episode 125:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Yvonne South of Saddle Right
Visit the WESA Website

Introducing Burned Brims

Thu, 15 Feb 2024 06:00:00 -0400

Elizabeth Brady found hat burning to be a therapeutic activity aiding in her recovery from traumatic brain injury, leading to the birth of a successful business

Guests and Links Episode 124:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Elizabeth Brady | Facebook
Visit the WESA Website

Most Innovative Product Award winner: Blue Ribbon Buckle Founder, Wendy Ozburn

Sat, 30 Dec 2023 06:00:00 -0400

Following 8 years in the Air Force, Wendy Ozburn turned her talents to producing creative buckles.

Guests and Links Episode 123:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Wendy Ozburn
Visit the WESA Website

Bill Shackelford Salesperson of the Year, Bill Hippel

Fri, 15 Dec 2023 06:00:00 -0400

Bill Hippel recounts his five decades in the western wear sales industry.

Guests and Links Episode 122:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Bill Hippel
Visit the WESA Website

Austin Accent’s 30 Year Success Story

Wed, 29 Nov 2023 16:10:00 -0400

Tracy Halling Discusses Austin Accent’s Decades Long Focus on Accessories. Listen in...

Guests and Links Episode 121:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Tracy Halling
Visit the WESA Website

Clint Orms' Rodeo Roots and Crafting Legacy

Wed, 15 Nov 2023 11:25:00 -0400

Clint Orms shares his story from rodeo beginnings to leading the thriving Clint Orms Engraving today. Tune in to hear Clint share the captivating story of his personal and professional evolution, offering an inspiring glimpse into the promising future of Western craftsmanship. Listen in...

Guests and Links Episode 120:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Clint Orms
Visit the WESA Website

Jerry Beagley’s Influence on the Rodeo and Rodeo Tack Industries

Mon, 30 Oct 2023 15:00:00 -0400

Jerry Beagley discusses how his rodeo life and tack business have been intertwined since college and his induction into the Pro Rodeo Hall of Fame. Listen in...

Guests and Links Episode 119:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jerry Beagley
Link: Meet Jerry Beagley
Link: Back When They Bucked With Jerry Beagley
Visit the WESA Website

The History of Tucker Saddles and Plans for a New Line

Sun, 15 Oct 2023 06:00:00 -0400

Darrell Nephew recounts the history of Tucker Saddles and shares plans for a new line and an award honoring founder Steve Tucker. Listen in...

Guests and Links Episode 118:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Darrell Nephew, Executive Vice President, Circle Y
Link: Tucker Saddlery
Visit the WESA Website

A Closer Look at Catalogue and Online Retailer "Back In The Saddle"

Sat, 30 Sep 2023 14:30:00 -0400

Senior Buyer Jessica Shaw discusses Back In The Saddle's successful business model. Listen in...

Guests and Links Episode 117:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jessica Shaw
Visit the WESA Website

New Products from WESA in August 2023

Tue, 12 Sep 2023 13:12:00 -0400

Glenn brings you another round of interviews from the WESA market in August. Highlighting new companies and products that you might have missed. Listen in....

Wisdom by WESA Special Episode August 2023:

00:32 - Hailey Nelson - Western and Co.

03:20 - Jamie Weidner from JT International

07:00 - Tim with Prince of Scots

11:12 - Carolina Crowley of the Carolina Crowley Collection

14:40 - Kacy Burke from Buckaroo Beau Books

18:25 - Ted from Cowboy Sh!t

23:48 - Jeff from Prime Performance Nutrition

The Rockmount Ranch Wear Story

Tue, 15 Aug 2023 06:00:00 -0400

The fascinating story of Rockmount Ranch Wear from 1946 to today. Listen in...

Guests and Links Episode 115:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Steve Weil
Visit the WESA Website

Welcoming Back Hyer Boots

Sun, 30 Jul 2023 06:00:00 -0400

After closing shop in the 1970's, Hyer Boot Company is now reviving the legend of The Cowboy Boot.

Guests and Links Episode 114:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Zach Lawless, the Great Great Grandson of CH Hyer
Visit the WESA Website

Getting to Know Flynt Western

Fri, 30 Jun 2023 06:00:00 -0400

An introduction to Flynt Western men’s western wear. Listen in...

Guests and Links Episode 113:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Gary Adelman and Julie Byington
Visit the WESA Website

DIBA True is a True Family Footwear Business

Thu, 15 Jun 2023 06:00:00 -0400

The story behind the conception and growth of DIBA True and its parent company DIBA Shoes. Listen in...

Guests and Links Episode 112:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Suzanne Lorenz
Visit the WESA Website

A Closer Look at Partrade Today

Tue, 30 May 2023 06:00:00 -0400

Partrade’s Christine Fordham talks about the company's success and her new role as a WESA Board Member. Listen in...

Guests and Links Episode 111:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Christina Fordham
Visit the WESA Website

Cowboy Artist Jay T. Rockwell Coming to WESA

Mon, 15 May 2023 06:00:00 -0400

Meet the multi-talented cowboy, stuntman, horse trainer, actor and western artist appearing at WESA in August. Listen in...

Guests and Links Episode 110:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jay T. Rockwell
Visit the WESA Website

Meet Equine Artist, Blair Dworkin

Sun, 30 Apr 2023 06:00:00 -0400

Noted equine sculptor and jewelry designer Blair Dworkin chats about how her artistic sense and love of horses that helped guide her career path. Listen in...

Guests and Links Episode 109:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Blair Dworkin
Visit the WESA Website

Meet WESA’s New President, Scott Tucker

Sat, 15 Apr 2023 06:00:00 -0400

WESA’s new President chats about his career and his vision for WESA. Listen in...

Guests and Links Episode 108:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Scott Tucker
Link: Join us at WESA's new home: the Dallas Market Center
Link: Anderson Bean Mens Cowboy Boots
Link: Anderson Bean
Visit the WESA Website

The Story Behind Vintage Cowgirl Cases

Thu, 30 Mar 2023 06:00:00 -0400

Teresa Johnson talks about her segue from a 33-year nursing career to a thriving western jewelry case business. Listen in...

Guests and Links Episode 107:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Teresa Johnson of Vintage Cowgirl Cases
Visit the WESA Website

Wisdom by WESA 106: M Sport 6 Apparel Brings Athletic Wear to Western Wear

Wed, 15 Mar 2023 06:00:00 -0400

Mountain biker and barrel racer Monique Vek talks about successfully adopting athletic wear features to western wear. Listen in...

Guests and Links Episode 106:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Monique Vek of M Sport 6 Apparel
Visit the WESA Website

Wisdom by WESA 105: Learning Lessons about Entrepreneurship from Lucky Chuck and Gypsy Soule Founder Lorinda Van Newkirk

Tue, 28 Feb 2023 06:00:00 -0400

Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In...

Guests and Links Episode 105:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Lorinda Van Newkirk
Link: Lucky Chuck
Visit the WESA Website

Wisdom by WESA 104: The Durango Boot Story From the 60's Till Now

Wed, 15 Feb 2023 06:00:00 -0400

Durango Boot Marketing Manager Erin DeLong visits the show to chat about the brand’s multi-faceted marketing strategy. Listen In...

Guests and Links Episode 104:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Erin DeLong Durango Boots Marketing Manager
Visit the WESA Website

WESA Trade Show Special Jan. 2023

Tue, 31 Jan 2023 11:59:00 -0400

January Show Special: Glenn the Geek brings you a variety of interviews from new smaller companies he found at WESA in Dallas. Listen in....

Guests and Links Episode January Special:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest Host: Glenn the Geek of Horses in the Morning
Company Highlight: Big Country Toys
Company Highlight: American Darling
Company Highlight: Dimples Horse Treats
Company Highlight: Fly Free Horse Boots
Company Highlight: Western Grande
Visit the WESA Website

Wisdom by WESA 102: A Discussion with WESA’s 2023 Salesperson of the Year, Scott Stickley

Fri, 30 Dec 2022 15:47:26 -0400

WESA 2023 Salesperson of The Year, Scott Stickley, chats about his sales career. Listen In... Guests and Links Episode 102:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Scott Stickley
Visit the WESA Website

Wisdom by WESA 101: Blue Steel Work Shoes Make Headway in America

Thu, 15 Dec 2022 11:52:34 -0400

Blue Steel, Australia’s top-selling steel-toed work shoes making gains in the U.S. market. Listen In...

Guests and Links Episode 101:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Michael Prescott, Steel Blue Territory Manager for Texas and Louisiana
Visit the WESA Website

Wisdom by WESA 100: The Story of Western Edge, WESA’s 2022 Top Hand Recipient

Wed, 30 Nov 2022 06:30:00 -0400

Melanie Edge walks us through the interesting history and consistent growth of Western Edge. Listen In... Guests and Links Episode 100:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Melanie Edge of Western Edge
Guest: Judy Wagner of Montana Silversmiths
Visit the WESA Website

Wisdom by WESA 99: JTI to Celebrate its 50th Anniversary

Tue, 15 Nov 2022 06:00:00 -0400

From Jack's Tack to JT International ... founder Jack Sievers tells the company’s story. Listen in.... Guests and Links Episode 99:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jack Sievers and Mike Sanders of JT International
Visit the WESA Website

Wisdom by WESA 98: Mackey USA’s Founder Tells Its Success Story

Sun, 30 Oct 2022 06:00:00 -0400

Mackey USA founder, Meegan Robinette, tells the story of the popular equine accessory company. Listen in....

Guests and Links Episode 98:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Meegan Robinette
Visit the WESA Website

Wisdom by WESA 97: Learning More About Fine Leather Garments and Bags From M&R Moda in Pelle Firenze

Sat, 15 Oct 2022 14:36:57 -0400

Reza Ghazinouri, Founder/President, and Lisa Wicks, Sales, of M&R Moda in Pelle Firenze join Wisdom By WESA to chat about the company’s quarter century of designing and producing had made, fine leather jackets and bags from Italy. And, a new line is being introduced. Listen in.... Guests and Links Episode 97:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Reza (Ray) Ghazinouri and Lisa Wicks of M&R Moda in Pelle Firenze
Visit the WESA Website

Wisdom by WESA 96: Bailey Hats Celebrates 100 Years

Fri, 30 Sep 2022 06:00:00 -0400

A Look Back at Bailey’s History and a Look Forward At Its Future Plans. Listen in.... Guests and Links Episode 96:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Sean Leon of Bailey Hats
Visit the WESA Website

Wisdom by WESA Special: Trade Show Interviews Highlighting New Products

Thu, 01 Sep 2022 13:29:53 -0400

This special episode with interviews from the 2022 August WESA trade Show highlights some of the new products hitting the stores. Glenn the Geek and Coach Jenn of the Horse Radio Network bring you this special. Listen in....

Guests and Links Episode Special:

Link to Sound File for Sight Impaired: Click Here
Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
01:00 - Chuupul Leather Travel Accessories, Natasha
06:15 - Hoss Boot Company, Don Colbert
09:05 - Weatherbeeta - Rachel Cook
11:50 - Smarty Roping, Travis
15:40 - Galligers Water, Melissa
19:10 - San Saba Equine, Rusty
20:32 - Draw it out - La Nae
Visit the WESA Website

Wisdom by WESA 94: Fairfax and Favor’s More Aggressive US Marketing Effort

Mon, 15 Aug 2022 06:00:00 -0400

Fairfax and Favor's First U.S. Marketing Representative Talks about the brand's future plans in the U.S. Listen In... Guests and Links Episode 94:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Hanna Miller of Fairfax and Favour
Visit the WESA Website

Wisdom by WESA 93: Introducing Dovetail Workwear For Women By Women

Sat, 30 Jul 2022 06:00:00 -0400

Kate Day, co-founder of Dovetail Workwear joins us to talk about the origin of this highly popular workwear line for working women. Listen In... Guests and Links Episode 93:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Kate Day co-founder of Dovetail Workwear
Visit the WESA Website

Wisdom by WESA 92: Cowboy Cool Comes to Visit

Fri, 15 Jul 2022 06:00:00 -0400

Heath Calhoun Shares Cowboy Cool's Transition From a Brick and Mortar Store to an Online And Wholesale Success Story. Listen in...

Guests and Links Episode 92:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Heath Calhoun of Cowboy Cool
Visit the WESA Website

Wisdom by WESA 91: Welcome to Weatherbeeta

Thu, 30 Jun 2022 06:00:00 -0400

Jessica Manson Joins us to chat about Weatherbeeta's growth in the U.S. Listen in...

Guests and Links Episode 91:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Image Credit: WeatherBeeta.UK
Guest: Jessica Manson, Senior Account Director of Weatherbeeta
Visit the WESA Website

Wisdom by WESA 90: What is Western Justice And What Does it Do?

Wed, 15 Jun 2022 06:00:00 -0400

Dave Duquett, president and founder of Western Justice, describes the organization's purpose and its work to protect the interests of the western horse industry. Listen In... Guests and Links Episode 90:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Dave Duquett of Western Justice | Instagram | Facebook
Visit the WESA Website

Wisdom by WESA 89: Learning More About Mauritius Leather Jackets from Germany

Mon, 30 May 2022 06:00:00 -0400

Lyn Baskett discusses the North American market opportunity for German leather jackets. Listen in... Guests and Links Episode 89:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Lyn Baskett of Mauritius Leather | Instagram | Facebook
Link: The Daily Front Row
Visit the WESA Website

Wisdom by WESA 88: What Does 9 Grey Horses Do?

Sun, 15 May 2022 06:00:00 -0400

Taylor McCann and her mother Carolin Lyon chat about how their retail clothing business got started and how social media drives sales. Listen In... Guests and Links Episode 88:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Taylor McCann and Carolin Lyon of 9 Grey Horses | Instagram | Facebook
Visit the WESA Website

Wisdom by WESA 87: LAMO Footwear Enters the Western Market

Sat, 30 Apr 2022 06:00:00 -0400

LAMO VP Sales, John Pierce talks about the evolution of the LAMO brand. Listen In...

Guests and Links Episode 87:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: LAMO VP of Sales John Pierce
Visit the WESA Website

Wisdom by WESA 86: The Story Behind AH Performance Stall Mats

Fri, 15 Apr 2022 06:00:00 -0400

Ashley Heflin talks about the booming popularity of her firm's unique stall mats. Listen In... Guests and Links Episode 86:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Ashley Heflin of AH Performance Stall Mats|Facebook
Link: Go Fast Races
Visit the WESA Website

Wisdom by WESA 85: Welcome C-A-L Ranch Stores

Wed, 30 Mar 2022 06:00:00 -0400

Jason Miller, director of marketing for C-A-L Ranch Stores talks about its growth from one store in Idaho to 30 throughout four states. Listen In... Guests and Links Episode 85:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jason Miller of C-A-L Ranch Stores
Visit the WESA Website

Wisdom by WESA 84: Texas based western jewelry company Bijoux Fab

Tue, 15 Mar 2022 06:00:00 -0400

French Canadian Western jewelry designer Pascale Sylvain talks about how her love of the American west and of jewelry prompted her to move from Canada to Texas to set up shop and the success the company has had. Listen In... Guests and Links Episode 84:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Pascale Sylvain of Bijoux Fab
Visit the WESA Website

Wisdom by WESA 83: WESA Chats With Western Boot Content Producer Jeremiah Craig

Tue, 01 Mar 2022 19:26:14 -0400

Jeremiah Craig, Cowboy boot content creator discusses how he works with boot brands and retailers to incorporate modern social media techniques into their marketing programs.

Guests and Links Episode 83:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Jeremiah Craig | YouTube
Visit the WESA Website

Wisdom by WESA 82: A Family of Brands with Southern Roots

Tue, 15 Feb 2022 04:00:00 -0400

We discuss the unique family history and bold marketing strategies that have led to Southern Grace's success. Listen In... Guests and Links Episode 82:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Adeel Mitha
Guest: Sam Seibenthall
Link: Southern Grace
Visit the WESA Website

Wisdom by WESA 81: A Discussion with Rebecca Lopez of The Wranglin’ Mama to Kick Off Our 2022 Season

Sun, 30 Jan 2022 06:00:00 -0400

Rebecca Lopez brought her The Wranglin' Mama jewelry line to the WESA Trade Show for the first time this year and captured lots of attention. We chat with her about her business. Listen In... Guests and Links Episode 81:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Rebecca Lopez of The Wranglin' Mama | Facebook | Instagram | Pintrest
Visit the WESA Website

Wisdom by WESA 80: Catching Up on Big News from Montana Silversmiths

Thu, 30 Dec 2021 04:00:00 -0400

Judy Wagner, Montana Silversmiths’ Vice President of Marketing joins the show to talk about exciting news from the company. Listen In... Guests and Links Episode 80:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Judy Wagner of Montana Silversmiths| Facebook
Visit the WESA Website

Wisdom by WESA 79: A Discussion with David Baker, the 2022 Bill Shackelford Salesperson of The Year

Wed, 15 Dec 2021 11:00:41 -0400

David Baker was named the 2022 Bill Shackelford Salesperson of the Year and is in his 50th year as a western wear salesman. Listen In... Guests and Links Episode 79:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: David Baker of American Hat Company
Visit the WESA Website

Wisdom by WESA 78: The 130 year history and the future of Wolverine Worldwide

Tue, 30 Nov 2021 06:00:00 -0400

A look at Yesterday’s history and Tomorrow’s future for a company with some of the best known brand of footwear in the world. Listen In…

Guests and Links Episode 78:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Miles Underwood of Wolverine
Link: Project Bootstrap
Visit the WESA Website

Wisdom by WESA 77: Outfittin‘ the West for Over 100 Years

Mon, 15 Nov 2021 06:00:00 -0400

Lindsey Dillenbeck, Frank M Light’s great great granddaughter who owns F.M. Light & Sons with her husband joins the show to talk about the storied past and bright future for this legendary western retailer and the slight change she wants to make to the name...

Guests and Links Episode 77:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Lindsay Dillenbeck
Link: 115 years and counting: F.M. Light & Sons is a family tradition
Link: YouTube
Visit the WESA Website

Wisdom by WESA 76: M.L. Leddy‘s: 1922 to 2022

Sat, 30 Oct 2021 06:00:00 -0400

Founded in 1922 by M.L. Leddy to produce custom made boots and saddles, this retailer approaches it's 100th anniversary...

Guests and Links Episode 76:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Mark Dunlap, M.L. Leddy's General Manager
Guest: Jim Franklin, M.L. Leddy's Vice President
Link: M.L. Leddy’s Celebrates 100 Years of Custom-Made Cowboy Boots
Link: The Boot Ranch Rite of Passage
Link: 2020 Houston Rodeo - American Icons - The American Buffalo & Leddy's Boots, a handmade Texas Legend since 1922
Link: A True Texas Legend
Link: Carving a Legacy: M.L. Leddy's in the Fort Worth Stockyards
Link: The Charger Bulletin
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Wisdom by WESA 75: Haegels West, One of the Nation‘s Oldest Western Wear and Tack Retailers

Fri, 15 Oct 2021 06:00:00 -0400

Patrick Jackson discusses the history of and the future Haegels West, one of the oldest western wear and tack stores in the nation. Listen In... Guests and Links Episode 75:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Patrick Jackson of Haegles West | Fifth generation takes over Haegle’s
Visit the WESA Website

Wisdom by WESA 74: Catching Up With Michael Baca At Justin Brands

Thu, 30 Sep 2021 06:00:00 -0400

Michael Baca talks about the boot business from his perspective of managing three brands. Listen In...

Guests and Links Episode 74:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest:Michael Baca of Justin Brands | Justin Boots on YouTube
Visit the WESA Website

Wisdom by WESA 73: Toby Lewis chats about his 25 years on the WESA board and a lot more

Wed, 15 Sep 2021 06:00:00 -0400

Toby Lewis looks back on his WESA experience which began at the Albany Hotel and included 25 years on the Association's Board and talks about his new interests... bicycle racing and sky diving. Listen In... Guests and Links Episode 73:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Toby Lewis (WESA President 1997-1998)
Visit the WESA Website

Wisdom by WESA 72: Meet Bob Davidson, President of WESA predecessor The Men's Apparel Club

Mon, 30 Aug 2021 04:00:00 -0400

Bob Davidson Tells Stories of the industry back when The Men's Apparel Club of Colorado produced the big Trade Show, now called WESA Guests and Links Episode 72:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Bob Davidson
Visit the WESA Website

Wisdom by WESA 71 Special: WESA's 100th Anniversary

Sun, 15 Aug 2021 04:00:00 -0400

The first WESA Trade Show took place in 1922 in Denver, CO and next January in Dallas, TX we’ll celebrate the 100th anniversary of the WESA Trade Show. Tune in to a special Wisdom by WESA episode featuring featuring past guests and their experiences and memories as part of the Association.

Guests and Links Episode 71:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests:
- Gerald Adame (WESA President, 2017-2018) and Jay Phillips (WESA President, 2019-20202)
- Sara Jo Otto, Founder of Coyote Cowgirl
- Brad Vance, VP Sales at Equibrand
- Mike Sirjani, Co-Founder of Majyk Equipe
- Dan Scully, VP Sales/ Marketing of Scully Leather Company
- Lane Mizrahi, Vice President of Merchandising and Management of Sidran Inc.
- Randy Little, Co-Founder of PFI Western Wear
- Renee Gabet, Owner/ Founder of Annie Oakley
- Ryan White, Managing Director Best Ever Pads
- Deborah DuPont, Founder of Agave Sky
- Jill Hollomon, Account Manager of Circle Y
- Abbie Ellis, Founder of Benita Ceceille
- Keith Mundee, President of American Hat Co
- Amanda Kimes, Co-Owner/Founder of Kimes Ranch Apparel
- Stacy Collins, VP of Sales of Vintage Collection
- Jenna Garza, Sales Representative of Outdoor Crew
- Coy Upchurch, General Manager Fast Back Ropes, Inc.
- Blair Lowman of Penelope Chilvers Footwear
- Pat Dahnke, Founder of Designs by Pat
- Sonya Bengali and Katie McGraw from Riding Warehouse
- George Wilson, Owner of COWBOYS TOO!
- Kim Mills Borcher, Owner of Colorado Kim Boutique
- Patty Price and Amy Moorehouse of HiEnd Accents
- Monty Crist, General Manager of Professional’s Choice
- President and CEO, Prasad Reddy; Chief Marketing Officer, Tricia Mahoney; and National Sales Director, Brandon Forquer of Twisted X’
- Patrick Powers, WESA President 2021-2022
- Ryan Vaughn, Executive Vice President and General Manager of Rios of Mercedes
Visit the WESA Website

Wisdom by WESA 70: Scott Piper: WESA President by way of the NFL.

Fri, 30 Jul 2021 10:33:02 -0400

Scott Piper chats about his NFL career and his transition into the western industry when his playing days were over. Listen in... Guests and Links Episode 70:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Scott Piper- WESA President 2016 | Twisted X® Cowboy Boots & How they Fit - YouTube
Visit the WESA Website

Wisdom by WESA 69: Mark Broughton: From Teenage Surfer to WESA President

Thu, 15 Jul 2021 04:00:00 -0400

Mark Broughton recounts his journey from a teenage surfer with a love of horses to his presidency of WESA Listen in... Guests and Links Episode 69:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Mark Broughton- WESA President 2013 - 2014
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Wisdom by WESA 68: Gene House Looks Back on his WESA Experiences

Wed, 30 Jun 2021 13:53:17 -0400

As WESA President in 2011 and 2012, Gene House and the Board of Directors faced some challenges and changes.

Guests and Links Episode 68:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Gene House - WESA President 2011 - 2012, Sales Manager for M&F Western Products
Visit the WESA Website

Wisdom by WESA 67: A conversation with Jack Tait who led WESA at the beginning of the 2000's

Sat, 15 May 2021 06:00:00 -0400

WESA entered the 21st Century under the leadership of Jack Tait who joins us today to talk about the business and the association back then. Listen in... Guests and Links Episode 67:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Jack Tait - WESA President 2001 - 2002
Visit the WESA Website

Wisdom by WESA 66: A Step Back In WESA's History With Buck Anderson

Fri, 30 Apr 2021 06:00:00 -0400

Wisdom By WESA steps back in time to chat with past president Buck Anderson, who led the association from 1991 to 1992. Listen in... Guests and Links Episode 66:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Buck Anderson - WESA President 1991-1992
Visit the WESA Website

Wisdom by WESA 65: Sixty Years of Saddle Making at Circle Y

Thu, 15 Apr 2021 06:00:00 -0400

Jill Holloman Discusses Circle Y's dedication to customer service and craftsmanship in building its saddle business. Listen in... Guests and Links Episode 65:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Jill Hollomon of Circle Y
Visit the WESA Website

Wisdom by WESA 64: HiEnd Accents Describes its Place in WESA's World.

Tue, 30 Mar 2021 04:00:00 -0400

HiEnd Accents Offers Retailers Serving The Western and English Markets With High Quality Home Products For Their Customers. Listen in... Guests and Links Episode 64:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Patty Price and Amy Moorehouse of HiEnd Accents | HiEnd Accents on Facebook | HiEnd Accents on YouTube
Visit the WESA Website

Wisdom by WESA 63: Catching Up With Twisted X

Mon, 15 Mar 2021 06:00:00 -0400

The Leadership Team from Twisted X joins Wisdom By WESA to discuss the company's dedication to new products, new technology, and social responsibility. Listen in...

Guests and Links Episode 63:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guests: Panel with three of Twisted X’s leadership members: President and CEO, Prasad Reddy; Chief Marketing Officer, Tricia Mahoney; and National Sales Director, Brandon Forquer
Visit the WESA Website

Wisdom by WESA 62: Rio Mercedes' Ryan Vaughn Returns To Our Show

Sun, 28 Feb 2021 04:00:00 -0400

Rio Mercedes' Ryan Vaughn joins us to chat about the company's performance last year and its presence at the Dallas Show. Listen in...

Guests and Links Episode 62:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Ryan Vaughn of Rios of Mercedes | Rios of Mercedes Booklet | Rios of Mercedes Boot Company on Pinterest
Link: Boots are Made for Walking
Visit the WESA Website

Wisdom by WESA 61: Past Present and Future with Patrick Powers

Mon, 15 Feb 2021 04:00:00 -0400

WESA incoming President Patrick Powers discusses WESA’s past achievements and future potential. Listen in… Guests and Links Episode 61:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Patrick Powers of WESA
Visit the WESA Website

Wisdom by WESA 60: The Interesting story behind Bear Knuckles Gloves

Fri, 15 Jan 2021 06:00:00 -0400

They say necessity is the mother of invention. That was clearly the case 20 years ago when bareback rider Shawn Schild decided he needed a riding glove that gave him a better grip -- so he invented one which became a staple on the rodeo scene. Later Shawn connected with a high school friend, Kendall Matson and together they started Bear Knuckle Gloves producing a wide variety of gloves based on Shawn's initial design. Kendall Joins us today to tell that story. Listen in... Guests and Links Episode 60:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Kendall Matson of Bear Knuckles Gloves | Local News Video | Company History Video | Instagram @BearKnucklesGloves
Visit the WESA Website

Wisdom by WESA 59: Coy Upchurch Talks About the Past, Present and Future of Fast Back Ropes

Wed, 30 Dec 2020 04:00:00 -0400

Fast Back Ropes is having one of its best years ever thanks to team ropers practicing at home and working cowboys using ropes on the ranch. Listen in... Guests and Links Episode 59:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Coy Upchurch, General Manager Fast Back Ropes, Inc.
Visit the WESA Website

Wisdom by WESA 58: The Story The Penelope Chilvers Footwear Brand in Europe and the U.S.

Tue, 15 Dec 2020 06:00:00 -0400

While Penelope Chilvers has enjoyed success in the U.S. the brand sees its debut at the upcoming WESA show as a coming out event to much of the retail community. Blair Lowman, who directs the brand's sale initiative in the U.S. chats with us about its past and plans for the future. Listen In...

Guests and Links Episode 58:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Blair Lowman of Penelope Chilvers Footwear | Facebook | Instagram
Visit the WESA Website

Wisdom by WESA 57: Vintage Collection Design Let's Women Everywhere Be Western

Mon, 30 Nov 2020 04:00:00 -0400

People might not think of New York as the home of a highly successful western fashion company but then, they probably don't know about Vintage Collection Design. Women throughout the country from big cities to small towns are wearing the firm's embroidered clothes because they like the colorful yet western feel. Stacy Collins joins us today to tell this unique story. Listen in...

Guests and Links Episode 57:

Link to Sound File for Sight Impaired: Click Here
Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Stacy Collins of Vintage Collection
Visit the WESA Website

Wisdom by WESA 56: The History of The American Hatmaker Company

Sun, 15 Nov 2020 04:00:00 -0400

Recounting the history and viewing the future of one of the world's most unique hat companies. Listen in...

Guests and Links Episode 56:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Garth Watrous
Visit the WESA Website

Wisdom by WESA 55: The Story Behind the Best Ever Pads and the White Family

Fri, 30 Oct 2020 04:00:00 -0400

Ryan White discusses the story behind the success of his American Made, Custom Made saddle pad company. Listen in... Guests and Links Episode 55:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Ryan White
Visit the WESA Website

Wisdom by WESA 54: Sierra Rae Lewis Western Fashion Influencer and Social Media Manager

Thu, 15 Oct 2020 04:00:00 -0400

Seirra Rae Lewis shares her young professional's perspective as a social media manager and western fashion influencer. Listen in... Guests and Links Episode 54:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Sierra Rae Lewis
Visit the WESA Website

Wisdom by WESA 53: High School Employee Returns to Run Kleinschmidt's

Wed, 30 Sep 2020 04:00:00 -0400

Sarah Montgomery talks about working at Kleinschmidt's western store in high school, her career as a commodities trader and her return to Kleinschmidt's as the owner. Listen in... Guests and Links Episode 53:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Sarah Kleinschmidt
Picture Credit: James Thompson
Visit the WESA Website

Wisdom by WESA 52: James Thompson - 2020 Bill Shackelford Salesperson of the Year

Tue, 15 Sep 2020 04:00:00 -0400

James Thompson discusses his extensive experience selling to the western market and his particular love of public service marketing. Listen in... Guests and Links Episode 52:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: James Thompson - Sales Representative for the Milano Hat Company
Picture Credit: James Thompson
Visit the WESA Website

Wisdom by WESA 51: The History And Growth of Flair Strips

Sun, 30 Aug 2020 04:00:00 -0400

First developed by two equine veterinarians in the 1990s and debuted at the 1999 Breeders Cup and the 2000 Olympics, FLAIR Equine Nasal Strips are now used to help the breathing of competition horses in virtually every equine sport. Listen in...

Guests and Links Episode 51:

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Hanna Hartmann - Marketing Director at FLAIR Equine Nasal Strips
Picture Credit: FLAIR® Equine Nasal Strips
Visit the WESA Website

Wisdom by WESA 50: The Story About Laura Ingalls Design

Sat, 15 Aug 2020 04:00:00 -0400

Laura Ingalls reviews her career path from fashion merchandising to jewellery design. Listen in...

Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
Guest: Laura Ingalls of Laura Ingalls Design
Picture Credit: Laura Ingalls Design
Visit the WESA Website

Wisdom by WESA 49: The Story Behind The Success Of Benita Ceceille

Thu, 30 Jul 2020 04:00:00 -0400

Retailers look to Oklahoma for Authentic, High Style Western Fashions. Listen in...

Wisdom by WESA 48: Deborah DuPont Tells the Agave Sky Story

Wed, 15 Jul 2020 04:00:00 -0400

Artist Deborah DuPont asked a boot maker to create a custom boot just for her. This led to the development of Agave Sky as a marketer of custom cowhide boots and a wide range of other products. Listen in...

Wisdom by WESA 47: Amanda Kimes Discusses The Success of the Kimes Ranch Brands

Tue, 30 Jun 2020 04:00:00 -0400

Kimes Ranch is a western clothing line founded in 2009 by Matt and Amanda Kimes who have built the business by combining high quality western wear with a wide range of attention-getting marketing programs that includes naming products after their farm animals, holding photo contests to find new models during the Covid-19 pandemic, posting recipes on the company’s web site and having their products worn by rock groups and the cast of one of the most successful TV series currently on the air. Amanda joins us today to talk about how it all ties together. Listen in...

Wisdom by WESA 46: The Unique History of Outback Trading Company

Mon, 15 Jun 2020 04:00:00 -0400

Alexandra King discusses the history of this unique oil cloth clothing line. Listen in...

Wisdom by WESA 45: A Century of Hat Making at American Hat Company

Sat, 30 May 2020 04:00:00 -0400

American Hat Company's Keith Mundee talks about the past, present and future of this iconic firm. Listen in...

Wisdom by WESA 44: The Art Behind XOXO Art & CO

Fri, 15 May 2020 04:00:00 -0400

The success of XOXO Art & Co shows what three educators can do outside the classroom when they put their minds to it. Listen in...

Wisdom by WESA 43: The Story Behind Equibrand

Thu, 30 Apr 2020 04:00:00 -0400

From it's beginning as a manufacturer of machine produced team roping ropes, Equibrand has expanded into a full line provider of products for the horse owner.

Wisdom by WESA 42: Morris Kaye and Son's Nine Decades In The Fur Business

Wed, 15 Apr 2020 14:23:06 -0400

Joel Kaye discusses his family's history in the fur business and its current plans.

WESA Special: Coronavirus Roundtable Discussion

Sun, 12 Apr 2020 13:31:48 -0400

WESA and the Horse Radio Network sponsor a roundtable discussion on the current unprecedented situation with industry professionals who are going through what you are. We discuss the status of manufacturing, sales and the future. Hosted by Glenn, Founder of the Horse Radio Network, and host of the popular nightly "HRN Live at Five " Coronavirus coverage for the horse world.

Hamilton, Ohio's Cox Saddlery Now Led By Third Generation

Mon, 30 Mar 2020 04:00:00 -0400

Debbie Earls discusses the progress of the retail store founded by her grandfather.

40: 20 Years of Jewelry Design With Paige Wallace

Sun, 15 Mar 2020 14:21:40 -0400

Texas Jewelry designer Paige Wallace talks about her 20 years in the business.

39: COWBOYS TOO! Breaks New Retail Ground In Belle Fourche

Sat, 29 Feb 2020 04:00:00 -0400

George Wilson talks about designing and building a brand new facility for his COWBOYS TOO! store in Belle Fourche and about the role of video and social media as marketing tools.

38: Booma Rein = No More Lost Reins

Sat, 15 Feb 2020 13:55:50 -0400

Molly Dickinson discusses how and why she invented the Booma Rein and the positive reaction she has had among riders. Listen in...

Interviews from the January WESA Trade Show

Thu, 30 Jan 2020 14:58:55 -0400

Glenn and Jennifer bring you a bunch of vendor interviews from the January WESA market. We think you will like the fascinating people and excited products we found and hopefully you will find a new product or two for your store. Listen in...

Guests and Links Episode 37:

Link to Sound File for Sight Impaired: Click Here
Co-Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
Special Co-Hosts: Glenn the Geek from Horses in the Morning and Coach Jenn from Horse Tip Daily
Photo Credit:
Guest: Camarie Widmer from Performance Pony Company
Guest: Russ Barnett from Outfitters Supply
Guest: Kelly Baugh from FBF Originals
Guest: Gemma with Happy Horse
Guest: Gala from Nettles Stirrups
Guest: Helen Riley from Champion Helmets
Guest: Connie from Redingote
Guest: Chad from Tattini Boots
Guest: Jacob Coble from Sunbody Hats
Visit the WESA Website

36: Affliction, American Fighter and The Western Lifestyle

Mon, 30 Dec 2019 21:35:04 -0400

Mike Sims discusses the matching philosophy of the western lifestyle with the highly popular Affliction and American Fighter brands. Listen in...

35: Zero Egg Count - An Effective Way to Detect Equine Parasites

Mon, 16 Dec 2019 00:35:33 -0400

Tim Davis, founder of Zero Egg Count discusses the origin of the company's approach to developing a mail-in, egg counting testing kit process to identify equine parasites.

34: Introducing a Brand New Rubber Work/Riding Boot

Sat, 30 Nov 2019 04:00:00 -0400

Eric Von Deylen describes the unique, rubber work/riding boot his firm designed. Listen in...

33: Ashley Alderson, Founder of Boutique Hub

Fri, 15 Nov 2019 04:00:00 -0400

Former Miss Rodeo America, Ashley Alderson, joins the podcast to talk about the unique role that her business, The Boutique Hub, plays in the western fashion and retailing industry. Listen in...

32: Meet Western Lifestyle Personality Ali Dee

Wed, 30 Oct 2019 05:00:00 -0400

Wisdom by Wesa chats with Ali Dee, western fashion designer as well as a singer, song writer and TV host. Listen in...

31: How an East Coast Kid Built Double Diamond Halter Company

Tue, 15 Oct 2019 08:10:02 -0400

Pete Melniker talks about seeing a rope halter in Cow Camp and using the idea to build a leading tack company. Listen in...

Wisdom by WESA 30 WESA Wrangler and Influencer Whitney Benton

Mon, 30 Sep 2019 20:01:10 -0400

Whitney Benton talks about the role of influencers in the western fashion world and about her relationship with WESA.

29: Tim "Woody" Harwood, WESA's 2020 Bill Shackelford Salesperson of the Year

Sun, 15 Sep 2019 05:00:00 -0400

What's required for western wear sales success in today's market? We ask "Woody" Harwood, who was recently named with WESA's 2020 Bill Shackelford Sales Person of The Year. Listen in...

28: Dan Scully Shares the Colorful History of Scully Leather Company

Fri, 30 Aug 2019 05:00:00 -0400

Dan Scully, president of the widely-recognized leather goods company, Scully Leather Company, chats about its role in history making events, its products, and its marketing approach. Listen in...

27: Roland and Lane Mizrahi Talk About Sidran, Inc. and WESA's Future Move

Tue, 20 Aug 2019 11:32:57 -0400

Roland Mizrahi's father founded Sidran in the 1930's as a manufacturer of custom western clothing. Today, he is joined by his son, Lane, to discuss the firm's evolution into a major provider of western clothing with some of the best known brands in the business. Plus, details on the WESA move to Dallas. Listen in...

26: Innovative Outwear for the Modern Equestrian

Tue, 30 Jul 2019 09:19:51 -0400

We chat with the founders of Redingote Equestrian regarding the unique new riding garments they have introduced as well as the origin of the company's name. Listen in...

New Products from WESA

Sat, 22 Jun 2019 13:01:43 -0400

Special new equine product episode from the Western English Sales Association trade show in Denver. Glenn and Jenn find a bunch of new products and new companies to highlight from cell phone cases to onesies for riding. Listen in...

24: Learning more about The Pony Club

Sat, 15 Jun 2019 11:08:07 -0400

United States Pony Club President, Ben Duke, talks about the many opportunities the organization provides to the equestrian youth and its plans for the future. Listen in...

23: Pat Dahnke Discusses her Company "Designs By Pat"

Thu, 30 May 2019 05:00:00 -0400

One of WESA's Fashion Show favorites, Pat Dahnke, shares her story of her 50 year-old successful business. Listen in...

22: The Unique Story Behind Majyk Equipe Horse Products

Wed, 15 May 2019 05:00:00 -0400

Mike Sirjani leveraged a background producing athletic shoes and marketing name brand consumer products to create a brand new line of protective horse boots. Listen in...

#21: Influence of Scofield's Spectrum Saddle Shop and Galloways Farm

Tue, 30 Apr 2019 05:00:00 -0400

Ellie Scofield chats with us about the broader purpose she and her husband have for their successful equestrian shop and horse training facility in South Florida. Listen in...

#20: Backroads Boss Lady, The Story of Jessie Roberts and Cheeky's

Mon, 15 Apr 2019 15:43:29 -0400

Jesse Roberts, founder of Cheeky's, chats about how her retail brand caught on, her business boomed and about her new book Backroads Boss Lady which gives a behind the scenes look at the process.

Bridging the Gap Between Western and English Markets, a Success Story #19

Sun, 31 Mar 2019 07:43:26 -0400

Sonya Bengali and Katie McGraw from Riding Warehouse in California chat about the retailer's ability to serve the English and Western markets and its creative use of video in its marketing program. Listen in...

Wisdom by WESA – Way out West with a Modern Twist in Calgary

Fri, 15 Mar 2019 15:10:54 -0400

Ep. 18 We visit Calgary to talk with Ingrid Schultz about her decision to open a unique western wear store and launch a series of western experience workshops. Listen in...

Wisdom by WESA – Christian Hearts, Hard-Working Hands, and a Love for the Old Wild West

Thu, 28 Feb 2019 12:17:25 -0400

Ep. 17 We chat with new WESA president Jay Phillips and with Sara Jo Otto, founder of the hot new western clothing line, Coyote Cowgirl. Listen in...

Wisdom by WESA #16 – Western Border’s Western Wear for Infants and Toddlers is Taking Off

Wed, 13 Feb 2019 15:42:04 -0400

Caroline Riepler talks about her Western Border brand, “Made in America,” western wear for the small cowboys and cowgirls. Listen in…

Wisdom by WESA #15 - New Products of the January WESA Market

Wed, 30 Jan 2019 15:20:25 -0400

Glenn (founder of the Horse Radio Network) stops by the January WESA market to find some new products. Listen in as he chats with 15 different companies and highlights some of the amazing new products they have available. Listen in...

Wisdom by WESA #14 - PFI Western Wear Wins the WESA Top Hand Award and One Contest Generated 1 Million Entries

Sun, 30 Dec 2018 04:00:00 -0400

We feature an interview with Randy Little--one of the founders of PFI Western Wear, which was recently awarded the WESA Top Hand Award. Tune in...

Wisdom by WESA #13 - Annie Oakley and Fragrance?

Sat, 15 Dec 2018 04:00:00 -0400

What does Annie Oakley, the famous female sharp shooter of the West, and Annie Oakley, fragrance and more, have in common? Tune in to find out!

Wisdom by WESA #12 - Handmade, Manmade

Fri, 30 Nov 2018 04:00:00 -0400

We speak with Ryan Vaughan about what makes Rios of Mercedes (as well as its retail-only business model) so unique. Listen in...

Wisdom by WESA #11 - Mobile Retail Business

Thu, 15 Nov 2018 04:00:00 -0400

Matching business models to market needs. Listen in...

Wisdom by WESA #10 - Fun From The Ground Up

Tue, 30 Oct 2018 05:00:00 -0400

Style and trends aren't just for the rider, and it's more than fun tack, too. In this episode, we speak to the owners of Horse Hoofies, who took a horse's accessories to another level. Tune in now...

Wisdom by WESA #9 - The Most Comfortable Handcrafted Footwear

Mon, 15 Oct 2018 05:00:00 -0400

Twisted X builds quality footwear focused on comfort and innovation. Where two paths cross, there lies an X. Listen in...

Wisdom by WESA #8 - Professionals

Sun, 30 Sep 2018 05:00:00 -0400

In this episode, we speak with Sophia about the 2018 September post show report, and we chat with the General Manager of Professional's Choice, Monty Crist. Listen in...

Wisdom by WESA #7 - WESA is Moving Forward and Moving to Dallas!

Sat, 15 Sep 2018 05:30:00 -0400

After extensive research, WESA's biannual International Western/English Apparel & Equipment Markets find a new home at Dallas Market Center! Listen in...

Wisdom by WESA #6 - Big Announcement and New WESA Exhibitor Highlight

Thu, 30 Aug 2018 06:49:41 -0400

A big announcement from the President of the Western & English Sales Association (WESA) and we introduce you to Meegan Robinette of Mackey Equine Accessories, one of the new exhibitors at WESA. Listen in...

Wisdom by WESA #5 - One of the “Top 100 People to Know" Terri Lynn Calhoun

Wed, 15 Aug 2018 16:21:30 -0400

How to win fun prizes at the WESA September Market and we speak with Terri Lynn Calhoun from Rafter T Ranch about her start in the fashion tack business and what has contributed to it's success. Listen in...

Even though you’ve been bucked, kicked, bit & stomped… NEVER GIVE UP - Wisdom by WESA #4

Mon, 30 Jul 2018 14:24:59 -0400

Lisa Bollin, CEO and Director of Design for Cowgirl Tuff, shares her story that began with a line of jeans for cowgirls has now expanded into a full line of clothing for women, men and kids. Plus, some exciting 2018 WESA September giveaways. Listen in…