The Wit & Wire Podcast

Online Courses vs. Memberships

Melissa Guller — Thu, 27 Oct 2022 15:00:00 -0400

Which digital product is right for your business right now: an online course or a membership?

Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.

Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement in sales on Instagram and not worry too much about every single piece of advice they're getting. She's sold both courses and memberships and currently runs a seven-figure membership, so she's here to help weigh the pros and cons of each strategy.

Episode References:

Manu's Business: https://yoursocial.team
Melody DiCroce's business: https://thelaunchlibrary.com
Wit & Wire's Online Course Toolkit, which includes all my recommended software, tools and course creation platforms for new course creators (free): https://witandwire.com/coursetoolkit

✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.

✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

Live Launches vs. Evergreen Funnels

Melissa Guller — Wed, 10 Aug 2022 12:00:00 -0400

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.

Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:

When is the right time to use a live launch model vs. the evergreen model?
If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?
How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?

Episode References:

Membership Academy, Mike and Callie’s signature membership
Course Creator Mastermind, Melissa’s signature program
Episode Transcript

✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.

✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

Squarespace vs. WordPress vs. ShowIt

Melissa Guller — Wed, 23 Mar 2022 09:15:00 -0400

Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice.

The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions:

How do you create a new website step-by-step in each platform?
How can you choose and customize the right template?
How do costs compare? And who is a better fit for WordPress vs. Squarespace?

Episode references:

Davey & Krista: WordPress & ShowIt Templates
Davey & Krista's Best Fit Website Quiz
23 & 9 Creative: Squarespace Templates
Chelsea's Website Soulmate Quiz
Tools mentioned: Elementor, Namecheap, Flodesk, Convertkit, RankMath (partner links)

To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.

Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

Podcast Host vs. Podcast Guest

Melissa Guller — Wed, 02 Feb 2022 05:00:00 -0400

Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business.

We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests.

Mentioned in this episode:

Melissa's Free Podcast Launch Masterclass: witandwire.com/register
Mai-Kee's Be Our Guest Free Download, Ultimate Podcast Guesting Workshop Series
Sarah's Podcast Collab Club site, including her free FB group and paid membership for podcast guests and hosts

To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.

Follow @witandwire on TikTok, Instagram, and YouTube

TikTok vs. Instagram

Melissa Guller — Wed, 05 Jan 2022 05:00:00 -0400

Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities.

And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022.

Bonus Video: 10 Ways to Earn Money on TikTok in 2022

Mentioned in this episode:

Wit & Wire on TikTok (new!): @witandwire
Wit & Wire YouTube: witandwire.com/youtube
My favorite podcasting tools & software: witandwire.com/resources
Shannon's Free Reels Masterclass, @shannonmckinstrie
Sam's Free TikTok Guide, @thetiktokcoach

To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.

Bonus: What's new in 2022? (Season 3 Preview)

Melissa Guller — Sat, 01 Jan 2022 04:00:00 -0400

Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22).

References:

Join the waitlist for the new Course Creation program: witandwire.com/courses
Join the Podcast Launch Accelerator program: witandwire.com/accelerator
Free masterclass, How to Launch a Podcast in 2022: witandwire.com/register
My favorite online course creation software (and former employer): Teachable

Let's connect:

TikTok (@witandwire) - brand new!
Instagram (@witandwire)
YouTube (@witandwire)

Season 2 Recap: How I Doubled My Downloads & What I'd Do Differently [Ep. 40]

Melissa Guller — Wed, 30 Jun 2021 05:00:00 -0400

Join me for a behind-the-scenes look at the second season of Wit & Wire's podcast. In addition to the top strategies I've used to double my downloads in season 2 compared to season 1, I'll share what worked, what didn't work, and a few announcements about the future of my business.

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

More Wit & Wire resources:

Instagram | Podcast Launch Accelerator | Website

How to design your podcast listener journey with Desola Davis [Ep. 39]

Melissa Guller — Wed, 16 Jun 2021 05:00:00 -0400

Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time?

It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join me as we unpack the best ways to nurture leads, build relationships, and give our people exactly what they need at exactly the right time. Not only that, but Desolah will share more about what she calls your “secret sauce,” which will help differentiate you as the clear best option for not only your dream podcast listeners, but your ideal clients and students, too.

Find the complete show notes, transcript, and references at witandwire.com/39.

BONUS: Want to discover your unique Podcast Host Advantage? Take our new free quiz at witandwire.com/advantage.

Productivity tips for podcasters who don't want to outsource [Ep. 38]

Melissa Guller — Wed, 02 Jun 2021 05:00:00 -0400

A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may not be the right fit for you, but you still want to save time running your podcast more efficiently.

That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do.

References from today's episode (partner links):

Otter: Free AI transcription
Flodesk: Save 50%/mo on my favorite affordable Email Service Provider

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram | Pinterest | Website

How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]

Melissa Guller — Wed, 19 May 2021 05:00:00 -0400

Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts.

If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to answer these three important questions:

Why is being a podcast guest a fundamentally different marketing strategy than social media or paid advertising?
Who is qualified to be a podcast guest?
What are some of the most common mistakes people make when it comes to pitching podcast hosts?

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram | Pinterest | Website

How to monetize a small podcast without sponsorship, with Wit & Wire student Kavita Melwani [Ep. 36]

Melissa Guller — Wed, 12 May 2021 05:00:00 -0400

If you’re an online business owner or hope to run your own full-time or side hustle business someday, I know from personal experience how important it is to not only find more customers, but to consistently bring in more business to support yourself and your family long-term.

I’ve seen firsthand just how powerful podcasting can be for online business owners. And even with a small starting audience and no sponsorship, podcasting is a powerful channel to generate revenue for your business if you know how to turn your show into an optimized conversion funnel for your business. Today, I'll teach you how.

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram | Pinterest | Website

How virtual summits can help build your podcast audience with Jenny Suneson [Ep. 35]

Melissa Guller — Wed, 05 May 2021 05:00:00 -0400

Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow your podcast?”

By the end of this episode, you’ll learn how to become a summit speaker, who should consider hosting a summit, and how being involved in a summit can help you build your audience. And if you’re worried your audience isn’t big enough to be a speaker or a summit host, we’re here to share why you shouldn’t let that hold you back.

To download Jenni's freebie and find links to everything mentioned in today's episode, visit witandwire.com/35.

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

Introducing Apple Paid Subscriptions. Plus Spotify & Facebook announcements. [Ep. 34]

Melissa Guller — Wed, 28 Apr 2021 05:00:00 -0400

Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?)

Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature announcements of their own.

So today, my goal is to share the most critical updates to help you understand how this will affect you as a current or aspiring podcaster.

To view the complete show notes - including all articles reference and a list of our favorite podcast hosting platforms any budget, visit witandwire.com/34.

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram | Pinterest | Website

How podcasting can help you write a book with Jessi Beyer [Ep. 33]

Melissa Guller — Wed, 21 Apr 2021 05:00:00 -0400

Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience?

Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really useful tips from guest Jessi Beyer to help you craft new podcast episodes, outline your book based on episode insights, and learn Jessi's "3x3x3" framework to apply to both your book and your podcast.

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

The myth of 2 million podcasts: Q1 podcast industry update [Ep. 32]

Melissa Guller — Wed, 14 Apr 2021 05:00:00 -0400

Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million.

So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Apple, Spotify, Anchor, and Google over the last quarter.

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

Quality over quantity on Instagram with Kara Cahill [Ep. 31]

Melissa Guller — Wed, 07 Apr 2021 05:00:00 -0400

Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy?

In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day.

Because - spoiler alert - neither of us believes you have to post daily to get the most out of Instagram. And we’re here to help you stay engaged without burning out.

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram | Pinterest | Website

Connect with Kara:

Website | Instagram | Podcast

Is recording in Clubhouse worth it? (Laura Bauder, Profit From Podcasting) [Ep. 30]

Melissa Guller — Wed, 31 Mar 2021 05:00:00 -0400

My most popular episode from February was, “Will Clubhouse kill podcasting?” [Ep 27]

Just a week later, Clubhouse did the exact thing that I said would make the biggest difference in my eyes for podcasters. They changed their terms and conditions to allow recording.

So in this episode, I invited Clubhouse pro and fellow podcast host Laura Bauder (Profit From Podcasting) to join me in a test recording room on Clubhouse. This episode contains excerpts from that conversation, where we talk about what you can and can't do, and what we're hoping to see from Clubhouse to make this a legitimate option for podcast hosts.

(Not sure what Clubhouse is? I recommend starting with the previous solo episode, “Will Clubhouse kill podcasting?”)

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

The value of mini episodes & short roundups (Brandy Heyde Montague, For Animals. For Earth) [Ep. 29]

Melissa Guller — Wed, 17 Mar 2021 05:00:00 -0400

Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time?

Learn more about Brandy:

Podcast | Website | Brandy's Mini Episode Roundup

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

Bonus: Why I'm Switching to Biweekly Episodes

Melissa Guller — Wed, 10 Mar 2021 05:00:00 -0400

In this minisode, I explain why I'm switching to biweekly releases, and if you might want to try it, too.

I'm also looking for feedback. What would you love to see coming up on the podcast? Cast your vote at witandwire.com/listeners.

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

Email marketing strategies for podcasters (Kate Doster, Inbox Besties) [Ep. 28]

Melissa Guller — Wed, 03 Mar 2021 05:00:00 -0400

Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app.

🔗 Find the extended show notes - with all episode references - at witandwire.com/28

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram | Pinterest | Website

Will Clubhouse kill podcasting? [Ep. 27]

Melissa Guller — Wed, 24 Feb 2021 05:00:00 -0400

Clubhouse is the hottest new social media platform, and since it’s audio-only, a lot of people are comparing it to podcasting. With that in mind, I want to address the big question: will Clubhouse kill podcasting?

Today, I’ll share my first impression of Clubhouse, what the app can do and what it can’t, and which podcasts I think are at the biggest risk of going extinct. I’ll also share four strategies that podcasters can use to make the most out of Clubhouse, plus one strategy I wouldn’t recommend at all. (Seriously, don’t try it.)

🔗 Find everything mentioned in today’s episode in the extended show notes at witandwire.com/27.

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

Interview swaps vs. promo swaps (Podcaster Q&A with Sarah Martin) [Ep. 26]

Melissa Guller — Wed, 17 Feb 2021 05:00:00 -0400

Today I’m here with podcast host Sarah Martin. She’s tried all kinds of growth strategies to promote her podcast, but it’s been hard to figure out which are working.

So in this episode, Sarah and I talk about YouTube collaborations, interview swaps, promo swaps, and more. They have slightly different pros and cons, so you might prefer one strategy over another.

But more importantly, we talk about how to measure your growth efforts, and Sarah walks away with multiple new strategies to try for her podcast.

🔗 Find everything mentioned in today’s episode in the extended show notes at witandwire.com/26.

More from today’s guest, Sarah Martin:

Website | Podcast

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

5 podcast growth strategies, from beginner through advanced (Miriam Schulman, The Inspiration Place) [Ep. 25]

Melissa Guller — Wed, 10 Feb 2021 05:00:00 -0400

“How can I find more listeners for my podcast?” It’s a big question, and in this episode, experienced podcast host Miriam Schulman (The Inspiration Place) shares five of the top growth strategies she’s used to build her niche podcast (in Visual Arts) to 2,000+ downloads per episode.

We cover everything from guest relationships through Facebook pixels, and my hope is that each of you can walk away with at least one new strategy to try for your show. (Even if you haven’t launched yet.)

This episode is sponsored by Podcorn. Start finding your own podcast sponsors using their free, browsable marketplace at witandwire.com/podcorn.

🔗 Find everything mentioned in today’s episode in the complete show notes at witandwire.com/25.

-------------------

Learn more about today’s guest Miriam Schulman at schulmanart.com, or find her podcast The Inspiration Place anywhere you listen to podcasts.

-------------------

More podcasting resources from Wit & Wire:

Instagram | How to Launch a Podcast (free training) | Website

How to record & edit remote interviews (Podcaster Q&A with Amora Brown) [Ep. 24]

Melissa Guller — Wed, 03 Feb 2021 05:00:00 -0400

New podcaster Amora Brown asks for tips and best practices to interview remote guests for her podcast. She asks about preparing the interview, remote recording software, and my favorite editing tools.

We cover:

The importance of multitrack recording
My favorite (free!) remote recording tool, and why it’s better than Zoom
How to ask open-ended questions to get the most out of your guests
Which tools I recommend for beginners trying to start editing their own podcasts
Which filler words to cut out, and which to leave in
And more!

-------------------

Podcasting tools mentioned:

Zencastr: Free remote recording tool
Riverside: Record high-quality audio and video, and stream to social platforms. (Visit witandwire.com/riverside to try your first hour free).
Hindenburg Journalist: My favorite podcast editing tool.
Audacity: A free editing alternative
Descript: A modern way to edit your podcast, by editing your written transcript (and the audio updates to match).

-------------------

Booked Out Podcast: Learn how to find, pitch, and book perfectly-suited guests for your podcast, even if you have no insider connections. Includes the exact templates I’ve used to pitch guests, plus a directory of guests in our community. Or learn about all of our courses at witandwire.com/courses.

-------------------

🔗 This episode is packed with recommended podcasting tools and resources. You’ll find everything we mentioned in the complete show notes at witandwire.com/24

-------------------

Learn more about today’s guest Amora:

YouTube: AmoraBrown
Instagram: @amora_brown, @corportainment (new!)

-------------------

Looking for more free podcasting tips and recommendations? Follow us on Instagram (@witandwire), Pinterest (@witandwire) or Twitter (@witandwire), or get our latest tips (and episodes) delivered automagically right to your inbox by signing up at witandwire.com/newsletter.

Paid online membership models for podcasters (Lisa Princic, Scaling Deep) [Ep. 23]

Melissa Guller — Wed, 27 Jan 2021 05:00:00 -0400

Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business AND so your members can actually get results.

She’ll answer questions about who should start a membership, a few different models, and how large your audience needs to be before you start. And by the end, you’ll walk away with the insights you need to decide if a paid membership could be the right fit for your podcast or business.

🔗 Find all episode references & links at witandwire.com/23

---------------------------------------

Learn more about Lisa Princic and Scaling Deep at scalingdeep.com. And if you're interested in Lisa's free summit, you can learn more here: Profitable Membership Summit (Feb 23 - 26, 2021).

---------------------------------------

Looking for more free podcasting tips and recommendations?

Instagram: @witandwire
Pinterest: @witandwire
Twitter: @witandwire

📧 Or, get our latest episodes, tips, and podcasting resources delivered automagically to your inbox via witandwire.com/newsletter

Podcaster Q&A: How to prepare solo episodes (Marisol Ibarra, Here Comes the Sun) [Ep. 22]

Melissa Guller — Wed, 20 Jan 2021 05:00:00 -0400

Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun.

Marisol is a first-gen graduate and professional, and her podcast covers career development, money management, and wellness for fellow first-gens.

We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any format, but I think the most important question Marisol asks is, “How can I still make sure my solo episodes sound like me?”

🔗 Find links to everything mentioned in today's episode at witandwire.com/22.

-------------------------

Learn more about Marisol at marisolibarra.com.

-------------------------

Looking for more free podcasting tips and recommendations?

Instagram: @witandwire
Pinterest: @witandwire
Twitter: @witandwire

📧 Or, get our latest episodes, tips, and podcasting resources delivered automagically to your inbox via witandwire.com/newsletter

10 Podcasting Trends to Watch in 2021 [Ep. 21]

Melissa Guller — Wed, 13 Jan 2021 05:00:00 -0400

2020 was a record-setting year for podcasting, but 2021 is poised to be even bigger, as annual ad spend will pass $1B while Spotify, Apple, and now Amazon compete for listeners' attention on a whole new scale.

In this episode, I’ll cover the top 10 podcasting trends to watch in 2021, including everything from platforms to monetization, marketing, video, and of course, sponsorship. But in the end, what’s the one thing that matters most of all?

[🔗 This episode is packed with recommended podcasting tools and resources. You’ll find everything we mentioned in the complete show notes at witandwire.com/21.]

Thinking about starting a podcast?

Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot at witandwire.com/register

Connect with Melissa:

Instagram | Pinterest | Website

Trailer: What's new for Season 2?

Melissa Guller — Fri, 01 Jan 2021 05:00:00 -0400

Happy 2021 everyone, and welcome to Season 2 of Wit & Wire. I’m your host, Melissa Guller, and this season I’m back with fresh new podcasting strategies to help creators launch and build podcasts that climb the charts and make an impact.

This season is all about you. Every episode will address some of your hottest podcasting questions, from editing through remote recording, sponsorship, growth, and more. Tune into this trailer for a sneak peek.

-------------------------------------------------------------------

⭐ Special Announcement: Our signature program - The Podcast Launch Accelerator 0 re-opens in just a few weeks. Click here to join the alert list.

-------------------------------------------------------------------

Instagram: https://instagram.com/witandwire

Website: https://witandwire.com

Season 1 Wrap-Up

Melissa Guller — Wed, 16 Sep 2020 09:00:00 -0400

It's been a great first season! In this bonus Season 1 wrap-up, I'll share why I'm using seasons, what surprised me about Season 1, and what I might do differently for Season 2.

🎧 To check out all episodes from season 1, visit witandwire.com/podcast.

⭐ Leave us a review: It takes 2 seconds but it means the world to me! Leave your review at witandwire.com/apple.

Stay in touch:

Website: witandwire.com
Instagram: instagram.com/witandwire
Join the email list: witandwire.com/newsletter (scroll to the footer)

Sell authentically by creating a podcast series (Racheal Cook, Promote Yourself to CEO) [Ep. 20]

Melissa Guller — Wed, 09 Sep 2020 09:00:00 -0400

How do podcast listeners become buyers without everything feeling "salesy?" Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters.

Racheal Cook is an award-winning business strategist and host of the Promote Yourself to CEO podcast. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses, and today, she’s here to share how long-term planning has helped both her podcast and her business grow.

By the end of this episode, you’ll learn...

How Racheal started her online business, and how focusing has helped her grow
Racheal is really intentional about using the word CEO instead of boss babe. But why?
How Racheal’s podcast is different from her competitors
How to sell unsexy stuff, and the power of knowing your audience
When to introduce a sales opportunity, including different kinds of marketing promotions

-------------------

Learn more about Racheal Cook and her podcast Promote Yourself to CEO at rachealcook.com.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians) [Ep. 19]

Melissa Guller — Wed, 02 Sep 2020 09:00:00 -0400

How does a podcast called “Weight Loss for Busy Physicians” go on to pass 3 million downloads and 2,300+ Apple Podcast reviews with such a niche audience?

There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.

-------------------

By the end of this episode, you’ll learn...

Why and when Katrina decided to start a podcast. (Spoiler: it wasn’t a lifelong dream.)
Why Katrina decided to target such a niche audience, and how that decision has helped her podcast reach tens of thousands of listeners
The exact strategy Katrina used to get over 2,000 reviews for her podcast (and counting!)
Why Katrina decided to do a solo podcast instead of an interview format, and how that decision has had an impact on her growth and business
How Katrina turns podcast listeners into eventual clients

Learn more about Dr. Katrina Ubell and her podcast Weight Loss for Busy Physicians at katrinaubellmd.com .

-------------------

More from Wit & Wire:

Your episode flow: the three audio segments every podcast needs (with host Melissa Guller) [Ep. 18]

Melissa Guller — Wed, 26 Aug 2020 09:00:00 -0400

Your episode flow is the order of audio segments you have in each episode, and there are three key sections that almost all podcasts share: the intro, the content, and the outro.

In this episode, you’ll learn how each of the three sections serves a unique purpose, and what to include in each part. We’ll also talk about how to incorporate Signature Segments into your podcast, and how they can help you stand out from the pack in a memorable way.

----

For today’s top takeaways and even more podcasting resources, check out the show notes at witandwire.com/18

----

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

How this True Crime podcast went viral with 200k downloads in 8 months (Jules Hannaford, Fool Me Twice) [Ep. 17]

Melissa Guller — Wed, 19 Aug 2020 09:00:00 -0400

Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed.

In her memoir and first book Fool Me Twice, Jules details the dangers and pitfalls she experienced in her search for love online.

Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and counting.

So...how did they do it?

By the end of this episode, I’m confident that podcasters of all experience levels will walk away with both actionable podcast growth strategies….and a peek behind the curtain on a fascinating, true story.

>> To learn more about Fool Me Twice, Jules Hannaford, and our podcasting resources at Wit & Wire, visit witandwire.com/foolmetwice. <<

-------------------

Tune in to all episodes of Fool Me Twice at foolmetwicepod.com.

-------------------

Booking big-name guests and the power of building relationships through podcasting (Jay Clouse, Creative Elements) [Ep. 16]

Melissa Guller — Wed, 12 Aug 2020 09:00:00 -0400

Jay Clouse’s podcast launched with a big-name guest - Seth Godin - and has featured a stacked resume of guests ever since.

But while the names are familiar, the stories you'll hear on Creative Elements still feel new. That's because Jay is taking a fresh approach and digging deeper into these creators' stories, and not just their expertise.

He's made many small, thoughtful decisions along the way that all add up to an incredibly well-produced show with raving fans, and our episode of Wit & Wire is full of insightful advice around podcasting, freelancing, and building meaningful relationships.

In this episode, Jay shares...

How Jay started freelancing, and why it can be a challenge for new freelancers to get started
How Jay and his upside co-host Eric created a unique three-part format for their podcast
How having a niche podcast has helped Jay find meaningful sponsorship partners
How podcasting has helped Jay build relationships, and the part of the interview process he likes best
What most new freelancers are doing wrong, and how a small shift can help you find your true value and land better, long-term clients
Why Jay started his second podcast (Creative Elements) and why he recommends focusing on quality right from the start
How community has played a role in his business, and how he creates a truly engaged community in Unreal Collective

Full show notes and takeaways at witandwire.com/16

-------------------

Special Listener Offer: Freelancing School will help you succeed as a freelancer, and as a Wit & Wire listener, you can save 25% when you join today. Visit witandwire.com/freelancingschool to check it out, and if prompted, use the code WITANDWIRE at checkout.

-------------------

Connect with Jay:

Website: jayclouse.com
Creative Elements Podcast: jayclouse.com/podcast

-------------------

More from Wit & Wire:

Finding mentors and the big advantages of being a beginner (Kelsey Chapman, The Radiant Podcast) [Ep. 15]

Melissa Guller — Wed, 05 Aug 2020 09:00:00 -0400

Kelsey Chapman is ready to take you from dream to done. She plays the role of personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and coming soon, her book “What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done.”

In this episode, Kelsey shares...

Why she believes that “podcasting is the new blogging”
How scrappy beginners can take advantage of their early stages to start growing their platforms
Why Kelsey resisted going into marketing, and how she’s changed her mind over time after seeing the impact that great marketing can create
Why Kelsey believes that growing your platform is so critical, and how your podcast plays a role in your overall growth and success
How Instagram can support your podcast and business growth
How mentors have played a pivotal role in Kelsey’s life and career, and how to know when you should pay for mentorship (vs. asking for a casual coffee)

-------------------

If you’re tuning in between August 3-14, you’re in luck!

Right now, Kelsey, Melissa, and 20 other creators have teamed up to create Your Course Toolkit, which includes everything you need to finally start your business on a budget.
Learn about branding, social media, podcasting, and more, with a combined 20+ courses valued at $5,000+ for just $99 total, including Wit & Wire’s Podcast Kickstart Program.

Check it out at witandwire.com/yourcoursetoolkit today!

-------------------

To learn more about Kelsey, The Radiant Podcast, and everything discussed in today’s episode, visit witandwire.com/kelseychapman.

-------------------

More from Wit & Wire:

Storytelling & how to create a narrative podcast with Tight Lipped Podcast (Hannah Barg, Noa Fleischacker) [Podcast Format Series #5] [Ep. 14]

Melissa Guller — Wed, 29 Jul 2020 09:00:00 -0400

Ever wondered what it takes to produce an NPR or Gimlet-style narrative podcast? Well today, we're about to find out.

Tight Lipped is a storytelling podcast that makes public what is often thought of as “private pain.” And in this episode, Tight Lipped producers Hannah Barg and Noa Fleischacker are here to take us behind the scenes on their production process with their episode, “Did I Dream?” which was released in May 2020.

I’d always had a bucket list item to produce a narrative episode, and this 18-minute episode has been a massive labor of love. Curious how long it took me to produce? Tune in to find out :)

In this episode, you’ll learn...

How Noa’s personal story inspired the idea for Tight Lipped
Why storytelling podcasts are so popular, and how they’re produced
How to think critically about your interviews to find the best sound bytes for your episodes
How to add narration to your episode, as well as scoring
What are the pros and cons to choosing a narrative format for your podcast?
How long does it take to produce one episode of a narrative show?

-------------------

To listen to the complete episode of Tight Lipped, called, ”Did I Dream?” visit tightlippedpod.com. You can also find them on Instagram @tightlippedpod.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Podcast interview tips & the power of being a podcast guest (Angie Trueblood. Go Pitch Yourself Podcast) [Ep. 13]

Melissa Guller — Wed, 22 Jul 2020 09:00:00 -0400

Podcast interviews are hugely popular, and a win/win for hosts, guests, and listeners. But what makes them so popular, and is interviewing the right strategy for you?

Today’s guest Angie Trueblood is a visibility strategist and the host of “Go Pitch Yourself.” She’s sent over 1,000 pitches (!!) mostly on behalf of her clients, so she’s an absolute pro when it comes to being a podcast guest, pitching hosts, and researching her guests to ask exactly the right questions for her audience.

In this episode, we talk about...

Why being a guest on other podcasts is one of the best ways to grow your podcast (and business)
How hosts can find great guests for your podcasts
How both hosts and guests should prep before an interview
The essentials of a great guest pitch
How both the host and the guest can maximize their promotion of the finished episode

-------------------

To learn more about Angie Trueblood and everything discussed in today’s episode, visit witandwire.com/13.

-------------------

Are you excited to be a podcast guest? Angie’s Roadmap for Podcast Pitching Success includes the 6 steps needed in any effective podcast pitching strategy, plus the most common mistakes to avoid. Download yours for free at angietrueblood.com/witandwire

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

How two friends built a Survivor podcast with a unique point of view (Andy & John, Purple Rock Survivor Podcast) [Podcast Format Series #3] [Ep. 12]

Melissa Guller — Wed, 15 Jul 2020 09:00:00 -0400

Seven years ago, Andy & John started The Purple Rock Survivor Podcast after meeting each other in an online forum. It is - in their words, not mine - “The smartest, funniest, most humble, and best Survivor podcast on the internet.” As a massive Survivor nerd myself, I tend to agree, and I consider their spoiler-free complete season ranking to be the absolute truth.

In this episode, Andy and John share...

How they met and started their Survivor podcast 7 years ago
How they manage production with a group of 4-6 people per episode, none of whom live in the same place
How online forums have played a big role in their podcast growth
Why they don’t interview many Survivor players (by choice)
How they keep their community engaged beyond the podcast (like their Survivor fantasy league)
The importance of having a real point of view as a podcaster
Why more women aren’t getting into podcasting
How they keep things fun (because isn’t that the point?) :)

-------------------

To learn more about John and Andy, The Purple Rock Podcast, and everything discussed in today’s episode, visit witandwire.com/purplerock.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

-------------------

More from Purple Rock:

Co-hosting with Em Hammel-Shaver and Melissa Guller (Book Smart Podcast) [Podcast Format Series #2] [Ep. 11]

Melissa Guller — Wed, 08 Jul 2020 09:00:00 -0400

Are you and a co-host ready to start podcasting? It’s one of my personal favorite podcast formats, but before you take the leap, you’ll want to make sure you’re both on the same page.

So in this episode, I’m thrilled to have my Book Smart co-host Em Hammel-Shaver join me to talk about our co-hosting experience and insights. It’s a fun one!

By the end of this episode, you’ll learn…

What are the pros and cons to doing a co-hosted podcast?
Who is this the right fit for?
What topics are well suited for a co-hosted format?
What should you and your co-host talk about before you get started?
How can you divide responsibilities?
How did we prepare for each episode, and how did our process evolve over time?

To see the complete show notes or bookmark this episode for later, visit https://witandwire.com/11.

-------------------

This episode is part of Wit & Wire’s 5-part spotlight series on podcast formats. Your podcast format explains how many voices are on your show, as well as their purpose.

>> Learn more about all podcast formats and the complete series here: Which podcast format is right for me? <<

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Solo podcasting with host Melissa Guller (Podcast Format Series #1) [Ep. 10]

Melissa Guller — Wed, 01 Jul 2020 09:00:00 -0400

Are you considering doing a solo podcast, or a few solo episodes?

By the end of this episode, you’ll learn…

What are the pros and cons to doing a solo podcast?
Who is this the right fit for? (It’s definitely not for everyone.)
Can you mix solo episodes with other formats?
How can you spice things up to keep things exciting for both you and your listeners?

To see the complete show notes or save this episode for later, visit witandwire.com/10.

-------------------

This episode is part of Wit & Wire’s 5-part spotlight series on podcast formats. Your podcast format explains how many voices are on your show, as well as their purpose.

>> Learn more about all podcast formats and the complete series here: Which podcast format is right for me? <<

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Online business expert shares time-saving strategies for podcasters (Tasha Booth, How She Did That) [Ep. 09]

Melissa Guller — Wed, 24 Jun 2020 09:00:00 -0400

Tasha Booth is the founder and CEO of the Launch Guild, and the host of How She Did That. Tasha’s podcast is for Virtual Assistants, Online Business Managers, and Project Managers, so it’s fitting that she’s here to share time-saving tips and strategies to help podcasters work smarter, not harder.

In this episode, Tasha shares...

Why she started a podcast instead of a blog
Some of the early challenges she faced as a new podcaster
How switching to a batch working process completely changed her process and perspective
How you can use batch working strategies to save a ton of time as a podcaster, no matter how new or seasoned you are
The importance of repurposing your podcast content, and how you’re probably missing out on opportunities to get the most out of your episodes

-------------------

To learn more about Tasha Booth, The Launch Guild, How She Did That, and everything discussed in today’s episode, visit witandwire.com/9.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcast Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Trademarks and must-have podcasting contracts (Andrea Sager, Legalpreneur) [Ep. 08]

Melissa Guller — Wed, 17 Jun 2020 09:00:00 -0400

Is your podcast protected? In this episode, small-business lawyer (and fellow podcaster) Andrea Sager shares the right time to trademark and the three must-have podcasting contracts.

-------------------

To learn more about Andrea Sager, Wit & Wire, and everything discussed in today’s episode, visit witandwire.com/8.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Anxiety coach turns podcast listener into coaching clients (Vikki Louise, FCK Anxiety & Get Sht Done) [Ep. 07]

Melissa Guller — Wed, 10 Jun 2020 09:00:00 -0400

Vikki Louise (host of F*CK Anxiety & Get Sh*t Done) is a certified Life Coach who specializes in Anxiety and Procrastination. And through her short weekly podcasts, listeners get actionable tools to gain control of their mind and anxiety.

In this episode, Vikki shares how podcasting has become one of the best ways she attracts new clients to her online coaching business, and why you shouldn’t shy away from promoting your coaching services on your podcast.

To learn more about Vikki Louise and today’s key takeaways, visit witandwire.com/7.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

The best podcast microphone for beginners (at any budget) [Ep. 06]

Melissa Guller — Wed, 27 May 2020 09:00:00 -0400

This has to be the #1 question I get from new podcasters: what’s the best podcast microphone for beginners?

In this episode, I’ll explain the difference between condenser and dynamic microphones, and why I recommend USB microphones over XLR microphones for most beginners. (And if this is all alphabet soup, I promise I’ll keep it simple!)

I’ll also share the two must-have accessories you’ll need in addition to the mic. Plus before we go, I’ll share the top mistake I see podcasters making with their new microphones, where they aren’t really using the microphone to its full potential.

Download my free Podcasting Toolkit (at witandwire.com/toolkit), or see the in-depth write up from today’s episode at witandwire.com/6.

-------------------

More from Wit & Wire:

Helping 1,000 women earn $10,000/mo in 2020 (Natalie Sisson, The Suitcase Entrepreneur) [Ep. 05]

Melissa Guller — Wed, 20 May 2020 09:00:00 -0400

Meet Natalie Sisson, the host of Untapped, a podcast for go-getting humans who want to make real changes and live up to, and beyond, their human potential.

And speaking of real changes, Natalie’s podcast and business have both changed quite a bit since her blog launched in 2010 as the Suitcase Entrepreneur. Her podcast has gone through three unique iterations - all of which we’ll discuss today - and over the years she’s changed the name, format, and sponsorship strategies for her show.

But the big question is...why? Why might you want to rebrand your podcast, and do you risk losing your audience in the process?

Why would you stop taking on sponsors if they’ve been lucrative for you in the past?

And perhaps the biggest why of all...why are you podcasting anyway, and what happens when your current approach is no longer serving you or your listeners?

--------

FREE RESOURCE: Learn how to combine your knowledge, skills, and passions into multiple income streams that amplify your purpose, impact, and profit. Download Natalie’s 9 Step Audio and Get Paid to Be YOU Guide and get started today at nataliesisson.com/witandwire.

-------------------

To learn more about Natalie Sisson, Untapped, our free podcasting resources at Wit & Wire, and today’s key takeaways, check out the show notes at witandwire.com/5.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

How to brainstorm topics for your next 10 podcast episodes (with host Melissa Guller) [Ep. 04]

Melissa Guller — Wed, 13 May 2020 09:00:00 -0400

What kinds of topics should you talk about in your next podcast episodes? It’s a big question, and there’s a lot more to it than just making things up as you go.

So in this episode, I’ll share why certain episode topics are stronger than others, and I’ll talk about the difference between evergreen, seasonal, and trending content. After that, we’ll talk through my step-by-step process to brainstorm topics, research your best options, and ultimately find not just one great episode idea, but 10-20 ideas.

Free downloadables from this episode and complete show notes at witandwire.com/4.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Busy mother helps 15,000 moms simplify and declutter (Krista Lockwood, Motherhood Simplified) [Ep. 03]

Melissa Guller — Wed, 06 May 2020 09:00:00 -0400

Meet Krista Lockwood, the host of Motherhood Simplified. The word “simplified” is a perfect way to describe Krista’s approach to podcasting, and one I think a lot of listeners might relate to.

In this episode, you’ll hear Krista explain how she turns her weekly Facebook Lives into podcast episodes, and how she started podcasting almost by accident.

She does zero editing, and every episode has a disclaimer that you may hear her kids running around in the background at the start of each episode.

But loud kids haven’t stopped Krista’s business and podcast from booming.

She has over 14,000 people in her Facebook group and over 100 thousand downloads on her podcast since her launch. And ultimately, her strategy doesn’t involve any fancy marketing, because it all comes down to something fittingly simple. Being authentic, being helpful, and being extremely relatable.

Full show notes & resources: witandwire.com/3

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcasting Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Self-taught coder passes 2.8 million podcast downloads (Laurence Bradford, Learn to Code With Me) [Ep. 02]

Melissa Guller — Wed, 29 Apr 2020 09:05:00 -0400

Although Laurence Bradford started her business (Learn to Code with Me) as a how-to blog, she knew that the “how to code” approach wouldn’t work as well for her podcast.

In this episode, you’ll learn...

Should your podcast have seasons? (What are the pros and cons to the approach?)
How can you find diverse guests for your show, and what are some of the criteria Laurence and her team look for in their research process?
When does sponsorship make sense for your show (and when might it actually make more sense to cut DOWN on the number of sponsors you work with)?

To learn more about Laurence or to check out Learn to Code With Me, visit witandwire.com/2.

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcast Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

What to include in your first podcast episode (with host Melissa Guller) [Ep. 01]

Melissa Guller — Wed, 29 Apr 2020 09:00:00 -0400

What makes a great first podcast episode? Should it be exactly like the rest of your podcast episodes, or should you do something unique that sets the tone for your brand new show?

In today’s very exciting inaugural episode, I’m going to share the do’s and don’ts of a great first episode, as well as my suggested framework that any podcaster can use, no matter your topic or format.

>> For the full lesson recap, visit witandwire.com/1. <<

In this episode, you’ll learn...

Why I started this podcast, and how it ties into my bigger business goals to help podcasters launch & grow their shows
Why your first podcast episode should sound different than the rest of your episodes
The three core components I recommend including in your first podcast episode

-------------------

More from Wit & Wire:

Subscribe: witandwire.com/podcast
Free Podcast Resources: witandwire.com/freebies
Instagram: instagram.com/witandwire
Pinterest: pinterest.com/witandwire

Trailer: Introducing Wit & Wire, the podcast for podcasters

Melissa Guller — Wed, 22 Apr 2020 05:00:00 -0400

Welcome to Wit & Wire, the podcast that takes you behind-the-scenes with podcasters and industry experts to help you start a podcast, grow your audience, and make an impact. Hosted by podcast host and producer Melissa Guller. (Everything is Teachable, Book Smart Podcast)

The Wit & Wire Podcast

Online Courses vs. Memberships

Live Launches vs. Evergreen Funnels

Squarespace vs. WordPress vs. ShowIt

Podcast Host vs. Podcast Guest

TikTok vs. Instagram

Bonus: What's new in 2022? (Season 3 Preview)

Season 2 Recap: How I Doubled My Downloads & What I'd Do Differently [Ep. 40]

How to design your podcast listener journey with Desola Davis [Ep. 39]

Productivity tips for podcasters who don't want to outsource [Ep. 38]

How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]

How to monetize a small podcast without sponsorship, with Wit & Wire student Kavita Melwani [Ep. 36]

How virtual summits can help build your podcast audience with Jenny Suneson [Ep. 35]

Introducing Apple Paid Subscriptions. Plus Spotify & Facebook announcements. [Ep. 34]

How podcasting can help you write a book with Jessi Beyer [Ep. 33]

The myth of 2 million podcasts: Q1 podcast industry update [Ep. 32]

Quality over quantity on Instagram with Kara Cahill [Ep. 31]

Is recording in Clubhouse worth it? (Laura Bauder, Profit From Podcasting) [Ep. 30]

The value of mini episodes & short roundups (Brandy Heyde Montague, For Animals. For Earth) [Ep. 29]

Bonus: Why I'm Switching to Biweekly Episodes

Email marketing strategies for podcasters (Kate Doster, Inbox Besties) [Ep. 28]

Will Clubhouse kill podcasting? [Ep. 27]

Interview swaps vs. promo swaps (Podcaster Q&A with Sarah Martin) [Ep. 26]

5 podcast growth strategies, from beginner through advanced (Miriam Schulman, The Inspiration Place) [Ep. 25]

How to record & edit remote interviews (Podcaster Q&A with Amora Brown) [Ep. 24]

Paid online membership models for podcasters (Lisa Princic, Scaling Deep) [Ep. 23]

Podcaster Q&A: How to prepare solo episodes (Marisol Ibarra, Here Comes the Sun) [Ep. 22]

10 Podcasting Trends to Watch in 2021 [Ep. 21]

Trailer: What's new for Season 2?

Season 1 Wrap-Up

Sell authentically by creating a podcast series (Racheal Cook, Promote Yourself to CEO) [Ep. 20]

How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians) [Ep. 19]

Your episode flow: the three audio segments every podcast needs (with host Melissa Guller) [Ep. 18]

How this True Crime podcast went viral with 200k downloads in 8 months (Jules Hannaford, Fool Me Twice) [Ep. 17]

Booking big-name guests and the power of building relationships through podcasting (Jay Clouse, Creative Elements) [Ep. 16]

Finding mentors and the big advantages of being a beginner (Kelsey Chapman, The Radiant Podcast) [Ep. 15]

Storytelling & how to create a narrative podcast with Tight Lipped Podcast (Hannah Barg, Noa Fleischacker) [Podcast Format Series #5] [Ep. 14]

Podcast interview tips & the power of being a podcast guest (Angie Trueblood. Go Pitch Yourself Podcast) [Ep. 13]

How two friends built a Survivor podcast with a unique point of view (Andy & John, Purple Rock Survivor Podcast) [Podcast Format Series #3] [Ep. 12]

Co-hosting with Em Hammel-Shaver and Melissa Guller (Book Smart Podcast) [Podcast Format Series #2] [Ep. 11]

Solo podcasting with host Melissa Guller (Podcast Format Series #1) [Ep. 10]

Online business expert shares time-saving strategies for podcasters (Tasha Booth, How She Did That) [Ep. 09]

Trademarks and must-have podcasting contracts (Andrea Sager, Legalpreneur) [Ep. 08]

Anxiety coach turns podcast listener into coaching clients (Vikki Louise, F*CK Anxiety & Get Sh*t Done) [Ep. 07]

The best podcast microphone for beginners (at any budget) [Ep. 06]

Helping 1,000 women earn $10,000/mo in 2020 (Natalie Sisson, The Suitcase Entrepreneur) [Ep. 05]

How to brainstorm topics for your next 10 podcast episodes (with host Melissa Guller) [Ep. 04]

Busy mother helps 15,000 moms simplify and declutter (Krista Lockwood, Motherhood Simplified) [Ep. 03]

Self-taught coder passes 2.8 million podcast downloads (Laurence Bradford, Learn to Code With Me) [Ep. 02]

What to include in your first podcast episode (with host Melissa Guller) [Ep. 01]

Trailer: Introducing Wit & Wire, the podcast for podcasters

Anxiety coach turns podcast listener into coaching clients (Vikki Louise, FCK Anxiety & Get Sht Done) [Ep. 07]