Women in The Coaching Arena

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Clear Yes Workshop - Strengthen Your Niche Message

Join Me Live: The Clear Yes Workshop If you know you’re good at what you do but your messaging isn’t quite landing, this workshop will help you change that. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop — a live session focused on strengthening your niche, message and promise so it’s clear, compelling, and easier for clients to say yes. You’ll leave with a clearer way to explain what you do, stronger messaging, and more confidence talking about your coaching. Investment: £39 + VAT You’ll find the sign-up link below. https://joannalott.krtra.com/t/2wrbAS38K99c

163 | How to Choose Your Coaching Niche

Thu, 02 Apr 2026 07:00:00 +0100

How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence.

Timestamps

[00:00] The niche question coaches keep asking

[01:00] Why most niche statements don’t work

[02:00] The memory test for a strong niche

[03:00] Where your niche actually comes from

[05:00] Turning vague ideas into real problems

[06:30] The fear of choosing wrong

[09:00] Building a niche that fits your life

“Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott

Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience.

Say your niche out loud today and take one step to share it, even if it’s not perfect yet.

Useful Links

The Clear YES workshop

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

162 | The Hidden Work Behind a Fully Booked Coaching Diary.

Thu, 26 Mar 2026 07:00:00 +0100

The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come.

This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track.

Timestamps:

[00:00] The real question behind “how much marketing?”

[01:00] Why coaching and business are two different things

[02:00] What marketing actually includes

[03:00] A 20-hour week breakdown

[04:00] Reframing marketing as part of your mission

[05:00] Curating your LinkedIn feed

[06:00] Changing beliefs through your content

Powerful quote from the episode:

“Visibility creates opportunities.” - Jo Lott

Today, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson

Thu, 19 Mar 2026 07:00:00 +0100

What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business.

Key Timestamps:

00:00 – 13 Years In, Still Pivoting

02:40 – The Retreat That Changed Everything

04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It”

06:30 – When Life Fell Apart

09:00 – The “I Don’t Get It” Moment

13:30 – Pricing Shift, Identity Shift

15:20 – What’s Next: Creativity and Expansion

“The clarity gives me enthusiasm. And enthusiasm is vital for me.” - Theresa Wilson

This episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage.

Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

160 | If I Started Again in 2026, This Is What I’d Do

Thu, 12 Mar 2026 07:00:00 +0100

After building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum. In this episode, she shares the honest truth about what she would focus on and what she would stop doing if she were starting her coaching business from scratch in 2026.

Timestamps:

00:00 – Starting from zero

02:05 – Choose a real niche

03:40 – Create a simple offer

05:20 – Start conversations now

07:00 – Prioritise proof early

08:30 – Go all in on one platform

09:40 – Get the right support

This episode is a reminder that business growth is rarely about doing more; it’s about doing fewer things well.

These five principles are simple, but they’re powerful when you apply them consistently and without distraction. Support in building your business plays a major role in helping you keep going and build real momentum.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

159 | 8 Tiny Habits to Get Your First 10 Coaching Clients in 2026

Thu, 05 Mar 2026 07:00:00 +0100

Discover eight simple habits that can help you build real, steady momentum in your coaching business. Joanna Lott shares the honest truth about what actually creates paying clients and why qualifications alone aren’t enough. Drawing on her own early missteps and the small shifts that changed everything, she breaks down the eight habits that made the difference.

This episode is valuable for qualified coaches who feel capable but inconsistent, because it replaces overwhelm with clear, practical habits that actually lead to paying clients.

Timestamps

00:00 – Qualified but Not Paid

02:00 – The Time Audit Wake-Up Call

03:00 – Your Daily Pipeline Date

04:00 – The Power of One

06:00 – Automate the Boring Stuff

07:00 – Implement Within 24 Hours

09:00 – Playing the Long Game

11:00 – The Skill That Changes Everything

If you’re ready to stop circling and start building something that feels solid, these habits will give you a clear place to begin. Choose one, act on it this week, and let steady action, not overthinking, move your business forward.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

158 | Building a Fully Booked Business (Her Way) - Jenny Weidner

Thu, 26 Feb 2026 07:00:00 +0100

A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention.

Key Timestamps

[00:00] From education to coaching

[02:10] The hotel room moment

[05:40] Stepping out from behind the laptop

[08:30] Selling in a way that fits

[11:45] From accidental to intentional

[14:50] What’s changed and what’s next

[17:10] The biggest takeaway

This episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are.

Decide on one door you’re ready to walk through properly and commit to it for the next season of your business.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

157 | PR isn't just for big brands - with Lucy Werner

Thu, 19 Feb 2026 07:00:00 +0100

PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.

Timestamps

[00:00] Why PR isn’t about big brands

[04:12] What hyping yourself actually means

[10:35] Building your PR foundations

[18:40] Pitching with clarity and confidence

[26:15] Relationships over quick wins

[34:50] PR, income streams and long-term growth

[42:10] Staying human in an AI-heavy world

This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.

Choose one place this month where you’ll share your story clearly and let the right opportunities find you.

Useful Links

Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

156 | Why You Can’t Build Authority Without Taking a Stand

Thu, 12 Feb 2026 07:00:00 +0100

If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients.

Timestamps

[00:00:00] Conviction over comfort

[00:01:00] Why being liked holds you back

[00:02:00] The cost of softened opinions

[00:03:00] Real stories create real traction

[00:04:00] The courage to be disliked

[00:05:00] Repel or rally

[00:06:00] Saying it out loud

“If everything you say is agreeable, it’s usually too vague to matter.” -Jo Lott

Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it.

Share one belief this week that you usually keep private, and say it plainly.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

155 | Stop chasing Linkedin likes - focus on this instead

Thu, 05 Feb 2026 07:00:00 +0100

What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.

Timestamps

[00:00] The likes trap

[01:00] When big engagement brings no clients

[02:00] Why buyers don’t like sales posts

[03:00] The danger of posting for ego

[05:00] Holding your nerve when likes drop

[08:00] Shallow content vs deep nurture

[12:00] Building an ecosystem that converts

This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.

This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.

Post something useful for one specific person today, then invite them somewhere deeper than the feed.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

154 | The Decide Once Method

Thu, 29 Jan 2026 07:00:00 +0100

Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence.

Timestamps

00:00 – The exhaustion of choice

01:00 – Why clarity-seeking stalls growth

02:10 – The Decide Once Method explained

03:20 – Thinking week vs execution weeks

04:30 – Why content doesn’t replace contact

05:40 – Consistency, metrics and momentum

07:10 – Confidence comes after action

This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients.

When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable.

Decide once what matters this month, then show up and do the work without renegotiating it every day.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

153 | How to build a School Hours, Term-Time only Coaching Business

Thu, 22 Jan 2026 07:00:00 +0100

Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.

Timestamps

[00:00] The decision that changed everything

[02:00] Realising clients don’t run your diary

[04:00] Learning to say no to evenings and weekends

[06:00] Why one-off sessions often cost more than they give

[08:00] Shiny objects vs school-hours reality

[10:00] Designing your week around energy, not demand

[12:00] Proof it’s possible, even with very limited time

This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.

“If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo Lott

A school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.

Choose one boundary this week that protects your time, and hold it with confidence.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

152 | From Burnt-out HR Director to Thriving Career Coach

Thu, 15 Jan 2026 07:00:00 +0100

What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.

Timestamps

[00:01:00] Lorraine’s background and burnout

[00:03:10] Why she joined The Business of Coaching

[00:05:20] Finding her niche in HR leaders

[00:09:30] Overcoming fear of LinkedIn visibility

[00:13:10] Gratitude, confidence, and unexpected creativity

[00:16:00] How her business works today

[00:19:00] Advice for coaches earlier in the journey

This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.

“It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine Eivers

Choose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.

Useful Links

Lorraine's website

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

151 | The Moment You Almost Do the Thing (And Why You Stop)

Thu, 08 Jan 2026 07:00:00 +0100

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business.

Timestamps

[00:00:00] The quiet pause before action

[00:01:45] Why this isn’t a motivation problem

[00:03:10] Never pausing momentum

[00:05:20] Failure as experience, not proof

[00:06:40] The three things the pause protects you from

[00:07:50] Shortening the gap between knowing and doing

[00:09:10] The question that changes everything

This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most.

This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

150 | You 2.0: Here's Your Identity Upgrade

Thu, 01 Jan 2026 11:00:00 +0100

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026.

Timestamps

[00:00] Why You 2.0 starts with identity

[02:00] Habits that keep you loyal to the old version

[04:00] Naming You 1.0 without judgement

[06:00] Time, priorities, and non-negotiables

[09:00] Redesigning your mornings

[12:00] Letting go of outdated traits

[16:00] Expecting the wobble and staying the course

“Your business success will never exceed your level of personal development.”

This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for.

You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort.

Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Join The Practice 2026 Cohort | Early Bird Price Until 31 December

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

149 | My Annual Review of 2025: A Year of Capacity

Thu, 25 Dec 2025 07:00:00 +0100

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time.

Timestamps

[00:00] Recording anyway, consistency as identity

[03:00] Big goals, slower timelines

[06:00] Capacity, clients, and emotional load

[09:00] Why monthly reflection matters

[12:00] Community, events, and what I’m proud of

[16:00] Letting go of good ideas

[21:00] Priorities for 2026 – spaciousness

“Every goal I’ve reached has taught me that success doesn’t expand your capacity automatically. You have to choose that deliberately.” - Jo Lott

This episode is for you if you’re building a coaching business and want a grounded, honest perspective on growth, energy, and what sustainable success actually looks like over time.

After listening to the episode, take one quiet hour this week to look back on your year and decide what you no longer want to take with you into the next one.

Useful Links

Jo's Annual Reviews

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Join The Practice 2026 Cohort | Early Bird Price Until 31 December

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

148 | How many Discovery Calls do you actually need to hit your income goal?

Thu, 18 Dec 2025 07:00:00 +0100

Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna leads a practical, numbers-led conversation that many coaches quietly avoid. She breaks down how income goals, discovery calls, and conversion rates actually connect, giving you a clear, grounded view of what really drives momentum and sustainable growth in your business.

Timestamps

[00:00] The question most coaches avoid

[01:00] What a realistic conversion rate looks like

[02:00] Turning income goals into simple maths

[03:00] Why being busy isn’t the same as making money

[05:00] The truth your numbers are telling you

[07:00] Planning weekly call volume

[10:00] Kindness, consistency, and long-term growth

This episode is for coaches who want to grow their income with clarity rather than guesswork, and who are ready to understand what needs to happen behind the scenes to make that possible.

“The numbers will tell you exactly where your business is stuck if you’re brave enough to look.”

Turn your income goal into something real. Take ten minutes today to clarify your numbers, then choose one small action to increase your discovery calls this week.

Useful Links

Learn about The Business of Coaching programme (The Practice Included as a Bonus)

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Join the free taster session:“End-of-Year Reflection & Visioning for 2026”, 12 December

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

147 | The Idea That Could Ruin Your Business

Thu, 11 Dec 2025 07:00:00 +0100

Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions.

Key Timestamps

00:00 – The quote that changed how I think about ideas

01:18 – Why too many ideas become dangerous

03:05 – The sneaky distractions that pull you off track

07:00 – The three things your business really needs

15:00 – Creating offers that actually work

17:10 – Boundaries that protect your business from… you

21:30 – A client story that shows simple action wins

This episode is valuable for any coach who feels pulled in ten different directions and wants a calmer, clearer path to growth, because it shows exactly how to focus on what moves your business forward.

Choose one meaningful focus and let the rest wait.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Free Taster Session: End-of-Year Reflection & Visioning for 2026, December 12

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

146 | Before you set one more goal, pause. You might be missing the most important step

Thu, 04 Dec 2025 07:00:00 +0100

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week.

Timestamps:

01:10 – Why reflection comes before strategy

02:05 – The questions that open clarity

03:20 – Allowing yourself to acknowledge your own progress

04:15 – Looking ahead with honesty rather than pressure

06:00 – The five whys exercise

08:10 – Turning desire into direction

10:00 – The consequences of doing nothing

11:20 – Coaching as a monthly grounding practice

This episode will be valuable for any coach who feels pulled between ambition and overwhelm and wants a calmer, more honest way to set direction for the year ahead.

Take five quiet minutes today to ask yourself what you want your next season in business to feel like, then commit to one small action that supports it.

Let this be the moment you pause long enough to choose what genuinely matters next.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Francoise Oliver’s website

Rate and Review the Podcast

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

145 | How Francoise Built a Thriving Niche Coaching Business While Working Full Time

Thu, 27 Nov 2025 07:00:00 +0100

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business.

Key Timestamps:

00:00 - Introduction to Francoise and her niche

02:14 - The moment Francoise chose to specialise

05:40 - Balancing full-time work with her coaching business

08:22 - The support that helped her grow

12:06 - Visibility, Instagram, and showing who she is

15:48 - Key mindset shifts over the year

19:21 - Her business today and what’s changed

Francoise proves that when you stay consistent, honour your energy, and trust your niche, you create a business that fits your life rather than competing with it.

Let this story remind you that every small step you take in your business counts far more than perfect timing.

If you’d like to learn more about Françoise, connect with her, and explore her coaching work, you can find her through the links below:

Francoise's ACOA Instagram.

Useful Links

Online Workshop: Dare Greatly in The Coaching Arena, December 4

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Online Workshop: Dare Greatly in The Coaching Arena, December 4

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

144 | Four Coaching Niches About to Boom Thanks to AI

Thu, 20 Nov 2025 07:00:00 +0100

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching niches that are rising because of AI and what that means for your next steps.

Timestamps

[00:00] The shift AI is creating

[01:12] Opportunity 1: Organisational change for SMEs

[03:18] Opportunity 2: Executive personal brand support

[04:52] Opportunity 3: Productivity and decision coaching

[06:40] Opportunity 4: AI integrated coaching tools

[08:55] The real differentiator

[10:58] Your next step

AI may be evolving quickly, but the value of clear thinking, leadership and human support is rising just as fast.

Choose one of the four opportunities and gently explore it this week — not from pressure or fear, but with curiosity and intention. I’d love to hear what you discover. Feel free to share your reflections with me on LinkedIn — I’m always happy to continue the conversation.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

143 | Three Reasons You Stop Showing Up (and How to Start Again)

Thu, 13 Nov 2025 07:00:00 +0100

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you intended. In this episode, Jo shares why that happens and how to gently rebuild your rhythm so your business keeps moving forward without burnout.

Timestamps

[00:00] The quiet drift away from momentum

[00:01] The myth of consistency and intensity

[00:02] Starting again with smaller, sustainable actions

[00:03] Why reflection is the fuel for motivation

[00:05] The hidden cost of doing it alone

[00:07] Simple ways to reconnect with your rhythm

[00:09] Building momentum one small step at a time

“Consistency isn’t loud or perfect – it’s rhythm, the quiet choice to keep going.”

This episode will be valuable for any coach who’s lost their rhythm, perhaps you’ve stopped posting, reflecting, or marketing and want to find a gentle way back to showing up with confidence and consistency.

Momentum doesn’t return through pressure; it rebuilds through one honest action at a time.

Take one small step today that reminds you you’re still in the game.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

142 | Your Business Is Not a Project - It’s a Practice

Thu, 06 Nov 2025 07:00:00 +0100

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it.

Timestamps

[00:00] A quiet exit plan disguised as a deadline

[01:30] Lessons from a high-accountability programme

[03:00] Reflection as a game changer

[04:30] How high standards raise self-belief

[06:00] Designing systems that support success

[07:30] The rhythm of practice over perfection

[09:00] Raising your standards and choosing consistency

Your business isn’t a project to complete. It’s a practice to live.

So choose one small standard to raise this week and start today.

Useful Links

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

141 | The Truth About When to Create a Course or Group

Thu, 30 Oct 2025 07:00:00 +0100

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually slow your progress instead of speeding it up. In this episode, Jo shares the real truth about when you’re ready to scale and what to focus on first if you’re not there yet.

Timestamps

[00:00] The Temptation to Scale

[01:00] The Hidden Cost of Scaling Too Soon

[03:00] Jo's Own Early Mistake

[05:00] The Five Readiness Checkpoints

[08:00] The Hard Truth About Selling Courses

[13:00] Sell First, Then Create

[16:00] What to Focus on if You’re Not Ready Yet

This episode is for coaches who feel the pull to scale but aren’t sure if now is the right time. It will help you avoid costly mistakes, gain clarity on your next best step, and build a business that grows with integrity and ease.

Every stage has its purpose, and once you master this one, scaling becomes not just possible but inevitable.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Dare Greatly in The Coaching Arena, in-person and online.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

140 | These 7 Influence Levers Changed How I Attract Clients - Forever

Thu, 23 Oct 2025 07:00:00 +0100

Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the seven powerful influence levers that completely changed how she markets her business – ethically and effectively. If you’ve ever felt awkward promoting your coaching or worried about being “salesy,” this episode will show you a better way.

Timestamps

[00:00:00] Why some coaches attract clients effortlessly

[00:03:00] The intention behind ethical influence

[00:04:00] Lever 1 – Reciprocity

[00:05:00] Lever 2 – Commitment & Consistency

[00:06:00] Lever 3 – Social Proof

[00:07:00] Lever 4 – Authority

[00:08:00] Lever 5 – Liking

[00:09:00] Lever 6 – Scarcity

[00:11:00] Lever 7 – Unity

[00:12:00] Bringing it all together – influence with integrity

When you use influence with good intention, you don’t just grow your business – you create genuine connection, trust, and long-term impact.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Registration is now open for Dare Greatly, the Autumn Transformation Experience

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

139 | Imitate, Then Innovate

Thu, 16 Oct 2025 07:00:00 +0100

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth.

This episode is for you if…

You’re a coach or business owner who’s tired of overcomplicating your niche or reinventing the wheel. You’ll walk away knowing how to model what works with integrity and how to make it yours.

Timestamps

[00:00:00] Clear Beats Clever

[00:02:00] Start with What Works

[00:04:00] The Power (and Risk) of Reverse Engineering

[00:06:00] The Truth Behind “Successful” Coaches

[00:08:00] Volume, Consistency, and Effort

[00:09:00] Stop Playing Safe

[00:10:00] Seasons, Evidence, and Self-Trust

You don’t need to be the most original person in the room, you just need to be the clearest. Find evidence that what you want is possible, do the work consistently, and remember that your season of growth will come.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

138 | The 3 Qualities That Separate Thriving Coaches From the Rest

Thu, 09 Oct 2025 07:00:00 +0100

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week.

Timestamps:

[00:00:00] The question every coach asks

[00:01:00] Why trust beats qualifications

[00:03:00] The long game of consistency

[00:06:00] Generosity and the value bank

[00:08:00] The quiet power of empathy

[00:11:00] Real-life example: Levanah’s success

[00:13:00] Your weekly challenge

“Consistency beats talent. Generosity beats strategy. Empathy beats ego.”

This episode is for coaches who feel they’re doing all the right things but aren’t seeing steady results yet – it will remind you that the real differentiators aren’t tactics, but how you show up.

When you stop chasing shortcuts and start showing up with consistency, generosity, and empathy, success stops being accidental – it becomes inevitable.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

137 | I asked 100+ coaches what they struggle with most. These 3 questions came up again and again...

Thu, 02 Oct 2025 07:00:00 +0100

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence.

Key Timestamps:

[00:01:00] The Importance of Niching

[00:05:00] Effective Marketing Strategies

[00:11:00] Identifying High-Value Tasks

[00:17:00] Balancing Marketing vs Delivery

“Even if it’s a tiny step forward each day, it’s far more effective than going hard for a week and then stopping.”

If you’re a coach who feels overwhelmed by all the things you could be doing and want to know exactly what moves the needle, this episode will give you the blueprint to focus on what truly matters for growth.

Clarity comes from action. Choose one high-value task today and commit to it like watering the seed.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

If you’d like to harness the power of storytelling with Susan Payton, join her legendary free Storytelling 5 Day Challenge.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

136 | How to use storytelling in your content - with Susan Payton

Thu, 25 Sep 2025 07:00:00 +0100

Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.

Key Timestamps:

[00:00:00] Introduction: The Power of Stories

[00:03:00] Susan’s Turning Point

[00:10:00] Why Stories Work in Marketing

[00:14:00] How to Find Stories in Everyday Life

[00:19:00] Simple Structures to Share Your Stories

[00:23:00] The Three Core Stories You Need

[00:29:00] Oversharing vs. Impactful Storytelling

[00:37:00] Taking Leaps of Faith and Final Insights

This episode is for coaches and business owners who want to attract the right clients and stand out online by using stories that feel real, honest, and deeply connecting.

“Storytelling is never going to go away – it’s how humans have always connected, and it’s how they always will.” – Susan Payton

Your stories are the bridge that connects your audience to your work – don’t be afraid to share them.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

135 | Fall in Love with the Game

Thu, 18 Sep 2025 07:00:00 +0100

Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.

Key Timestamps

[00:00] The Sport of Entrepreneurship

[03:00] The Reality of Investments

[04:00] The Rollercoaster of Entrepreneurship

[05:00] Becoming a CEO

[06:00] Celebrating Small Wins

[07:00] The Value of Masterminds

[09:00] Uncomfortable Truths of Business

[12:00] Accountability and Self-Review

[14:00] Learning the Basics

“Fall in love with the process, because if you can enjoy the work before the big results come in, you are already winning.”

If you’re a coach who feels weighed down by slow progress or the ups and downs of building your business, this episode will help you shift perspective, see the growth in the journey, and find strength in the game itself.

✨ Let this episode remind you: success comes not from guarantees, but from showing up, trusting yourself, and learning to enjoy the sport of entrepreneurship.

If you found this episode of Women in the Coaching Arena helpful, please share it with a friend.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

🎁 Grab your free Essential AI Toolkit here and start using AI with ease

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

134 | How to Train AI Like Your Best Coaching Assistant

Thu, 11 Sep 2025 07:00:00 +0100

Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business.

Key Timestamps

[00:00:00] Introduction – The power of AI in coaching

[00:01:00] Personal story – How AI solved a real-life legal challenge

[00:02:00] Why training AI matters – From generic to gold

[00:04:00] Shifting your mindset – AI as a colleague, not a shortcut

[00:05:00] The Five-Part Partnership Method explained

[00:08:00] Practical ways to use AI in your coaching business

[00:10:00] Key takeaways and free AI prompts

This episode is for coaches who want to save time, stand out with content that feels truly their own, and finally get AI to work like a trusted assistant rather than a robot spitting out generic text.

When you stop treating AI like a shortcut and start training it like a trusted teammate, you’ll unlock more time, more creativity, and more freedom to focus on the work only you can do.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

June Hogan at Wildwood Coaching

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

133 | Six Years In: How June Hogan Turned a £200 Start into a Thriving Coaching Business

Thu, 04 Sep 2025 07:00:00 +0100

When June Hogan started her coaching business, she earned just £200 in her first six months. No clients, no niche, and no real idea how to make it work. Fast forward six years, and June has built a thriving outplacement practice supporting values-led organisations through redundancy, with a strong network, a team of associates, and a business that truly makes an impact.

Key Timestamps

[00:00:00] Welcome and June’s Introduction

[00:03:21] Early Struggles – £200 in Six Months

[00:07:40] The Power of Niching

[00:13:05] Key Lessons Learned

[00:20:44] Why June Joined the Mastermind

[00:28:15] Achievements and Growth

[00:34:09] What’s Next for June

June wanted accountability, community, and inspiration.

“Running a business can be lonely. The Mastermind gave me a safe space to share ideas, launch my podcast, and grow alongside generous, curious fellow coaches.”

This episode is for every coach who feels stuck, lost in comparison, or unsure how to find their footing, because June’s story proves that clarity, consistency, and community can transform everything.

✨ Start showing up today, even if it feels small. The seeds you plant now will grow into the business you dream of.

Useful Links

Learn about The Next Level Mastermind

The Business of Coaching programme

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Lina's Quiz - How well do you manage your finances

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

132 | How Lina Rediscovered Her Niche, Reclaimed Her Confidence and Rebuilt Her Business on Her Terms

Thu, 28 Aug 2025 07:00:00 +0100

Get inspired by today’s episode, where Jo is joined by Lina Rimasauskiene, a finance coach, who transformed burnout and uncertainty into clarity, confidence, and consistent clients.

After selling her accountancy firm and feeling lost about what was next, Lina made one courageous decision that changed everything: she joined The Business of Coaching. From there, she rediscovered her niche, reconnected with her purpose, and built a thriving business rooted in both strategy and soul.

Timestamps & Highlights:

[00:00] Lina’s Journey from Accountancy to Coaching

[04:26] Stuck, Tired, and Unsure

[08:31] The Turning Point

[12:12] Claiming Her Niche (Even When She Resisted It)

[16:58] The Tangible Actions That Rebuilt Her Business

[21:44] Real Results in Less Than a Year

[27:02] Lina’s Final Reflections and Advice

“Eventually, I realised finance is deep work. Money is emotional. And when I started to post about it, the ideas flowed so naturally. It was like stepping into my right shoes.”-Lina

This episode is for any coach who feels disconnected from their niche, unsure about their path, or ready to build a business that finally feels like them. Lina’s story is proof that clarity, confidence, and clients do come when you align with what’s truly yours.

Useful Links

Lina's website

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

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Clear Yes Workshop - Strengthen Your Niche Message

131 | 13 Ways to Get a Client Today

Thu, 21 Aug 2025 07:00:00 +0100

Wondering what actually works to get a client, not in six months, but this week? This episode gives you a clear, actionable plan.

Jo shares a step-by-step approach to help you attract and sign new clients, quickly and with integrity. Whether you're rebuilding momentum or ready to push forward ahead of September, this episode is packed with practical actions you can take today.

Timestamps & Highlights:

[00:00:00] Set Your Intention

[00:05:00] Visualise the Win

[00:07:00] 13 Proven Client-Getting Strategies

[00:15:00] Lean Into What’s Worked Before

[00:22:00] Be All In: Even When It’s Quiet

[00:26:00] Your Next Step

Your next breakthrough could be just one courageous action away.

“Successful people hang on when everyone else has let go.” - Jo Lott

If you show up for your future clients with radical empathy and consistency, they will show up for you.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

130 | Pricing Your Coaching to Maximise Your Revenue

Thu, 14 Aug 2025 07:00:00 +0100

Dive into one of the most emotionally loaded and business-critical topics for coaches: pricing. If you’ve ever struggled to know what to charge or doubted whether people would pay your rates, you’re not alone.

In this episode, Jo Lott helps you price your services with greater confidence, clarity, and alignment to your values.Useful Links

Key Timestamps:

[00:00:00] Introduction to pricing: why undercharging keeps too many coaches stuck.

[00:03:00] Calculate what you need to charge to hit your monthly income goal.

[00:05:00] Creating tangible coaching offers to move from selling vague sessions to high-value programmes

[00:07:00] Mapping the client journey

[00:09:00] What most coaches forget when pricing and why your rate isn’t pure profit.

[00:11:00] Unpacking the gendered beliefs that keep women from charging well and how to rewrite those stories.

[00:20:00] The 3-part pricing framework, journaling prompts, and why your beliefs are the real needle-movers.

Pricing isn’t about being greedy. It’s about honouring the value you create and the life you want to build. - Jo Lott

I hope this episode gave you the permission and practical steps to stop second guessing your rates, and start owning the incredible transformation you offer.

Because when you price with intention, you don’t just make more money — you make a bigger impact.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

129 | A Step by Step Guide to Starting and Growing a Coaching Business

Thu, 07 Aug 2025 07:00:00 +0100

If you’re in the early stages of your coaching business or you’re circling back to rebuild stronger foundations, tune in to this episode. Jo shares the exact steps she took when starting her own business, from building confidence to setting up systems and finding her first clients. Packed with personal insight, practical actions, and gentle encouragement, this is the clear and honest roadmap so many coaches wish they had at the beginning.

Key Timestamps:

[00:02:00] From Self-Doubt to Starting Out

[00:04:00] Daily Practices That Shifted Everything

[00:06:00] Balancing Business and Real Life

[00:07:00] The Essentials: From Vision to Value

[00:10:00] Making Your Offer Tangible

“You can’t be great when you start. But you can decide to practice and that changes everything.” -Jo Lott

The honest truth: business success comes from mastering marketing and sales, not just great coaching.

If you want to make a difference with your coaching skills, go all in on the business side, because that’s what brings your impact to life.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

128 | Why now is a good time to go for it in your coaching business

Thu, 31 Jul 2025 07:00:00 +0100

This is the sign you’ve been waiting for if you’ve been teetering on the edge of starting your coaching business or holding back from taking bolder action. Today, Jo shares five reasons why now is the perfect time to back yourself, believe in your dream, and take that first (or next) step. Whether you’re launching something new or recommitting to your coaching goals, this episode is packed with grounded encouragement and momentum-building insights.

Key Timestamps:

[00:00:00] Why Now Is the Time

[00:02:00] Silencing Other People’s Doubts

[00:04:00] Reason 1: The Energy of New Beginnings

[00:06:00] Reason 2: The Law of Diminishing Intent

[00:09:00] Reason 3: Aim Higher Than You Dare

[00:17:00] Reason 4: Big Dreams = Small Steps

[00:19:00] Reason 5: If You Dream It, It’s Possible

“If your mind has created the dream, it’s been put there for a reason.” - Jo Lott

Don’t wait for certainty - start with belief, and let the next step reveal itself.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

127 | How to structure your coaching sessions

Thu, 24 Jul 2025 07:00:00 +0100

If you’ve ever wondered how to structure your coaching sessions into a compelling and client-centred program, without losing the essence of real coaching, this episode is for you. Jo breaks down how to design a 12-week coaching program that sells and stays true to your values. Whether you’re just starting out or refining your current offer, expect real-life lessons, practical strategies, and inspiration to make your coaching truly impactful.

Key Timestamps:

[00:02:00] Balancing Coaching Ethics with Business Reality

[00:03:00] Client-Centred Programs that Still Sell

[00:05:00] Designing Your 12-Week Program

[00:09:00] Running Each Session Effectively

[00:14:00] Adapting & Recontracting Mid-Program

[00:16:00] Wrapping Up & What Comes Next

“Offering a structured program doesn’t mean you are controlling your client’s journey. It means you’re walking alongside them—with clarity, care, and intention.” - Jo Lott

Structure creates clarity, not just for your clients, but for you too.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

126 | The inner game of high fee coaches and consultants - with Jessica Fernley

Thu, 17 Jul 2025 07:00:00 +0100

If you’ve ever felt the pull to build a higher-fee, higher-impact business, but found yourself wrestling with doubt, money mindset blocks, or the fear of being “too much”, then let this episode be your guide.

Jo speaks with Jessica Fernley, founder of Seven Figure Consultant and author of Too Much, about what it really takes internally to build a business that earns more with less hustle.

From pricing strategies to identity shifts, this episode blends both soul and strategy for coaches and consultants ready to step into a bigger version of themselves.

Key Timestamps:

[00:01:00] Jessica’s Story: How she moved from £6K annual goals to building a business around ease, flow, and high-fee consulting.

[00:04:00] Mindset Blocks Around Money

[00:08:00] Pricing & Value

[00:14:00] Identity Gaps and Playing Small

[00:16:00] Practical Pricing for Corporate Work

[00:21:00] Over-Delivering and Boundaries

[00:23:00] Work Less, Earn More

Whether you’re aiming for £3K months or dreaming of 7-figures, the work is the same: permission, belief, and aligned action.

Jessica’s free guide, "How to Get Your First B2B Consulting Clients", is a great resource, especially if you’re looking to step into corporate work. You can download it here.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

125 | How to get clients through podcast guesting - with Victoria Bennion

Thu, 10 Jul 2025 07:00:00 +0100

If you’ve ever wondered whether guest podcasting is worth your time or how to actually turn interviews into clients, this is the episode you’ve been waiting for.

Jo is joined by Victoria Bennion, founder of The Best Podcast Guest agency, to break down exactly how to build your authority, attract dream clients, and get visible through other people’s audiences – one podcast interview at a time.

From what to do before you pitch to how to get booked and make the most of every opportunity, this conversation is packed with practical steps you can use right away.

Key Timestamps:

[00:00] Why podcast guesting is a powerful growth strategy

[04:00] First step: audit your online presence

[06:00] The mindset shift: “Who am I to pitch?”

[10:00] The real (unexpected) benefits of podcast guesting

[13:00] How to find the right podcasts to pitch

[18:00] Crafting a pitch that actually gets accepted

[25:00] How to be a great guest, from prep to mic setup

[28:00] Sales without selling: turn listeners into leads

[31:00] Common mistakes and how to avoid them

[35:00] What to do if you want to outsource the pitching process

Podcast guesting isn’t just a visibility strategy. It’s a connection strategy. When done well, it builds trust, showcases your unique voice, and brings in the right-fit clients long after the episode airs.

You can find Victoria’s media kit, photos, and the free Podcast Guest Starter Kit she mentioned during the episode by visiting: https://thebestpodcastguest.co.uk/coaching-arena/ - everything you need to start guesting with confidence.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

124 | How to Make a Great LinkedIn Profile That Attracts Clients

Thu, 03 Jul 2025 07:00:00 +0100

Creating a LinkedIn profile that attracts your ideal clients doesn’t have to be overwhelming. In this episode, Jo walks you through the essential ingredients of a client-attracting profile – one that communicates who you help, how you help, and why you’re the right coach for the job. Whether you’re just starting out or your profile needs a refresh, this episode will help you make LinkedIn work for your business.

Key Timestamps:

[00:00] The Problem With Most Profiles

[01:30] What Your Profile Really Needs to Do

[02:20] Crafting a Compelling Headline

[03:10] The About Section That Converts

[04:00] Design Tips That Make You Look Pro

[06:00] Making the Most of the Featured Section

[09:00] Company Pages, Newsletters & Beyond

“Your LinkedIn profile isn’t just a static page – it’s a living, breathing space that builds trust and creates real opportunities.” - Jo Lott

Don’t let your profile blend in – give it the clarity, warmth, and polish it needs to attract the clients you’re meant to serve.

Grab the LinkedIn Branding Kit for under £50 – use code LINKEDIN20 for 20% off this July: Get the kit here.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

123 | How Kim signed her first coaching clients in month one (while raising two young children)

Thu, 26 Jun 2025 07:00:00 +0100

In this episode, I sit down with Kim Holland, a career coach for parents, who transitioned from employed coach to business owner in under six months. We explore how she signed her first clients within a month of launching, while raising two young children and working part-time. If you’ve ever wondered whether it’s possible to build a coaching business around family life, this one will give you a big dose of clarity and encouragement.

Key Timestamps:

[00:00] From Career Coach to Business Owner

[04:12] Starting Without a Roadmap

[07:36] The Turning Point

[11:20] Building the Foundation Before the Leap

[15:45] First Clients, First Wins

[20:10] The Power of Community and Support

“Even though you’re running your business on your own, you don’t have to do it alone.” – Kim Holland

What worked well for Kim was having a clear structure, supportive community, and the confidence to take consistent, aligned action from day one.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Mid-Year Reset Online Workshop, 26 June

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

122 | The Truth About Building a Coaching Business That Lasts

Thu, 19 Jun 2025 07:00:00 +0100

What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable truth about sustainable success. From empty webinars to hard decisions, Jo reveals the truth most people don’t talk about: success in coaching isn’t about flashy content or always knowing what you’re doing, it’s about showing up, again and again.

Key Timestamps:

[00:00:00] No Ads, No Hype, Just Courage

[00:02:00] Early Webinars & Showing Up Anyway

[00:03:30] If You Were a Local Shop…

[00:05:00] The Coaching Industry’s Elephant in the Room

[00:07:00] Don’t Buy the Scarcity Narrative

[00:09:00] Jo’s Family Story: Quiet Resilience

[00:12:30] Redefining Success + Constant Marketing Protocol

“You don’t have to be perfect to be trusted. You don’t need 10K followers to find clients. But you do need to commit to showing up.” -Jo Lott

This episode is for coaches who want to build a sustainable business that fits around their real life, not someone else’s version of success. Jo shares why “easy” isn’t always fulfilling, and how to create a rhythm that aligns with your values, your energy, and the season you’re in.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Red door designs free resources

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

121 | How to replace ALL your marketing with a single story - with Kris Jones

Thu, 12 Jun 2025 07:00:00 +0100

If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.

Key Timestamps

[00:02:00] The Power of a Single Story

[00:05:00] The “Bottle Effect” & Curse of Knowledge

[00:07:00] The Accordion Principle

[00:10:00] You’re Not the Hero

[00:13:00] Choosing Your Story

[00:17:00] The Sales Call Shift

[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again

“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”

The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

A One-day in-person event "Dare Greatly in The Coaching Arena", 12 June

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

120 | How To Build An Audience With Zero Followers (What They Don’t Tell You)

Thu, 05 Jun 2025 07:00:00 +0100

You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you’re starting from scratch. You’ll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction.

Key Timestamps:

[00:00] – Why Visibility Isn’t Enough

[01:50] – From ‘Posting Into the Void’ to Creating Traction

[03:10] – 3 Hook Templates That Spark Curiosity

[05:40] – The Super Signal System

[07:40] – What If You Don’t Share Your Client’s Exact Journey?

[08:40] – Real Examples That Resonate

[10:10] – Beyond Social: Next Steps For Nurturing

Audience building isn’t about being louder, it’s about being braver, bolder, and more intentional with what you say and how you say it. Master the skill of being worth following.

I’d love to hear your thoughts. Drop me a message on LinkedIn or tag me if this episode sparked something for you.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

119 | Melissa Left Credit Suisse. Now She’s Running a Coaching Business on Her Terms

Thu, 29 May 2025 07:00:00 +0100

After being made redundant from her global role at Credit Suisse, Melissa Schmidiger leapt into coaching and joined the Business of Coaching. One year on, she’s running a thriving practice and growing her LinkedIn audience and living life on her own terms. . In this episode, she shares her journey and what helped her succeed.

Key Timestamps:

[00:00] From Redundancy to Reinvention

[04:12] Why She Chose the Business of Coaching

[08:35] Practical Tools That Shifted Everything

[13:28] Taking Action: From Invisible to In-Demand

[18:50] Results That Feel Aligned

[23:40] Her Advice to New Coaches

Powerful Quote:

“Let go of the need to be perfect and just start. You’ll build confidence through doing, not overthinking.” – Melissa Schmidiger

If you’ve ever wondered what’s possible in a year with the right support, this episode is your answer. Melissa’s story is proof that with courage, structure, and consistent action, you can build a coaching business that truly works for you.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

118 | How to Set (and Stick To) Your Coaching Prices Without Second Guessing Yourself

Thu, 22 May 2025 07:00:00 +0100

If you’ve ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth it”, this episode is for you. In this honest, no-fluff episode, Jo helps you finally feel confident about what you charge. It’s not just about the number – it’s about the belief behind it.

Key Timestamps:

[00:01:00] Why Pricing Feels So Loaded

[00:05:00] What Makes Pricing So Personal

[00:06:30] A Fresh Way to Price Your Coaching

[00:07:30] Why Your Offer Must Speak to Basic & Aspirational Needs

[00:09:00] What To Do After You Say Your Price

[00:10:45] When Discounts Do and Don’t Make Sense

[00:12:00] Growing Your Price As You Grow Your Confidence

“Say your price. Pause. Let the silence breathe. It’s not rejection – it’s space.” - Jo Lott

You don’t need the perfect number – you need a price you can say with clarity, courage, and conviction.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

117 | What I’d Do Differently If I Were Starting My Coaching Business Today

Thu, 15 May 2025 07:00:00 +0100

Welcome to Women in the Coaching Arena. Jo Lott, business mentor and ICF-accredited coach, is sharing the candid lessons she wishes she’d learned earlier.

Fresh from a business retreat in Spain, this episode is part reflection, part roadmap. If you’re in the early stages of your coaching journey (or simply want to course-correct), these hard-won insights will save you time, energy, and overwhelm.

Key Highlights:

[00:01:00] The One Conversation to Stop Having

[00:05:00] Pay to Pay Attention

[00:06:00] Borrowing Audiences: A Game Changer

[00:08:00] The Long Game Mindset

[00:10:00] Listen More Than You Talk

[00:12:00] Your Personal Reflection Prompt

🌱 Take 10 minutes today and journal: What patterns do I want to stop repeating — and what one small change can I make right now?

Starting your coaching business is a journey of learning, not perfection. Take what resonates, trust your pace, and remember – success comes from showing up consistently and staying in the game.

Useful Links

“Dare Greatly” in person one-day event, 12 June - Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

“Dare Greatly” in person one-day event, 12 June - Join the Waitlist

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

116 | The Business Benefits of an Alcohol-Free Life with Chloe Myers

Thu, 08 May 2025 07:00:00 +0100

In this episode, Jo Lott speaks with Chloe Myers, an EMCC Senior Practitioner Coach and founder of Hopscotch Coaching, about her bold decision to quit drinking and how it transformed her wellbeing, confidence, and business success. Chloe shares how living alcohol-free has helped her create a more balanced, energised life and support others to do the same. A powerful conversation about clarity, identity, and what truly fuels your growth.

Key Highlights:

[00:01:00] Chloe’s Sobriety Shift

[00:06:00] The Downside of 30-Day Challenges

[00:09:00] Life After Alcohol

[00:12:00] The Cost of One Drink

[00:15:00] Alcohol and Social Pressure

[00:18:00] Sobriety Fuels Success

[00:24:00] Your First Steps to Alcohol-Free

I hope Chloe’s story inspired you as much as it inspired me. Her reminder that big business shifts often start with bold personal choices really hit home. If you’re curious about what more energy, clarity, and confidence could do for your life and work, her five-day challenge is a great place to start.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

115 | How to future proof your business with AI - without losing the human touch

Thu, 01 May 2025 07:00:00 +0100

Can AI and human connection truly coexist in coaching? In this eye-opening episode, Jo Lott explores how forward-thinking coaches can embrace AI tools to streamline their business without sacrificing the personal, powerful relationships that make coaching transformative.

Key Timestamps:

[01:00:00] Why AI Won't Replace Your Coaching Magic

[03:00:00] Create Content in Minutes (Not Hours!)

[05:00:00] The Secret to Turning One Piece of Content into Many

[07:00:00] Tools for Supporting Clients Between Sessions

[10:00:00] Staying Authentic While Leveraging Technology

Powerful Quote:

“Use the tools. Keep the magic. Let AI support your business, but never replace the soul you bring to it.” – Jo Lott

AI isn’t here to replace you! It’s here to help you work smarter and stay focused on what matters most: human connection. Embrace the tech, but never lose the touch that makes your coaching powerful.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

“Dare Greatly” in person one-day event, 12 June - Join the Waitlist

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

114 | Coaching in a Cost-of-Living Crisis: How to Stay Visible and Valuable

Thu, 24 Apr 2025 07:00:00 +0100

What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert.

Key Timestamps:

[00:01:00] Addressing Economic Concerns in the Coaching Industry

[00:03:00] People Are Still Investing in Coaching

[00:04:00] Communicating with Precision Instead of Slashing Prices

[00:05:00] Targeting Audiences with Disposable Income

[00:07:00] Staying Visible and Building Trust During Uncertainty

[00:08:00] Embracing Flexibility with Associate Work While Building Your Business

Powerful Quote:

“Of course we can’t control the economy, but we can choose how to respond to it.” – Jo Lott

No matter the economic climate, your visibility and clarity matter more than ever. Stay grounded, stay generous, and trust that the right clients will find you when you show up with calm confidence.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Your First 100 subscribers - how to grow your email list free live workshop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

113 | Showing Up Is Not Showing Off: Ditching Fear and Owning Your Visibility with Vicki Knights

Thu, 17 Apr 2025 07:00:00 +0100

Jo has an incredible guest on the podcast this week - Vicki Knights, a brand photographer, positive psychology practitioner, and visibility strategist. With over 16 years of business experience and having photographed more than 1,000 business owners, Vicki shares invaluable insights on overcoming fear, embracing visibility, and showing up confidently in your business.

Episode Highlights:

[00:01:00] Vicki's Background and Experience

[00:02:00] Embracing Fear Rather Than Eliminating It

[00:04:00] Making Your Purpose Bigger Than Your Fear

[00:07:00] Clarity in Your Unique Value

[00:09:00] Reframing Anxiety as Excitement

[00:15:00] Taking Baby Steps Outside Your Comfort Zone

[00:18:00] The Benefits of Showing Up

[00:20:00] Professional Photos and Self-Perception

[00:23:00] One Small Step You Can Take Today

[00:27:00] The Impact of Professional Photos

For more information about Vicki's retreat at Florence House in Sussex click here.

Remember that showing up is not showing off - it's about making the difference you're meant to make in the world.

Your visibility isn't about you; it's about the people whose lives will be changed when they finally discover what you have to offer. - Vicki Knights

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Your First 100 subscribers - how to grow your email list free live workshop

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

112 | Coaching vs. Mentoring vs. Consulting – What Am I Actually Selling?

Thu, 10 Apr 2025 07:00:00 +0100

Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what you’re genuinely offering your clients. Discover how to blend these approaches ethically and effectively to create a deeper impact and unstoppable results.

Episode Highlights:

[00:02:00] Defining coaching: non-directive questioning that helps clients find answers within themselves

[00:05:00] Exploring mentoring: sharing your experience and expertise while allowing clients to take what resonates

[00:08:00] Understanding consulting: more directive approach where you provide expert insights and frameworks

[00:09:00] How to blend these approaches effectively and contract clearly with clients upfront

[00:11:00] Why blending approaches can better serve clients who are focused on getting results

[00:14:00] The reality that most clients don't care about labels - they care about achieving their goals

"Most people don't wake up thinking, I need a coach to help me explore my values, my strengths, through a non-directive questioning, they think I need to get out of this job. I absolutely hate it. They want results." - Jo Lott

Whether you call it coaching, mentoring, or consulting, what matters most is bringing your full expertise and experience to help clients achieve the results they're seeking.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

111 | Micro-Quitting and Comparisonitis: What’s Really Holding Coaches Back – with Candy Motzek

Thu, 03 Apr 2025 07:00:00 +0100

In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is also the host of She Coaches Coaches and shares such a grounded, generous perspective on what really holds coaches back.

Key Timestamps:

[00:04:00] The Real Reason Coaches Get Stuck

[00:07:00] Micro-Quitting: The Hidden Habit Holding You Back

[00:10:30] The Power of Niching (and Why It Makes Everything Easier)

[00:14:30] Overcoming the Fear of Visibility

[00:16:00] Coaching vs Mentoring: How to Balance Both

[00:27:00] Do You Really Have to Coach Coaches to Succeed?

Key Quotes from the Episode:

“Mindset is about perspective – how I think about myself and my life. Is it supporting me, or getting in my way?” – Candy Motzek

“Coaching is the back door. The front door is the tangible offer that gets people in – then you can do the deeper work.” – Jo Lott

Candy Motzek Podacst - She Coaches Coaches

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

110 | Behind the scenes of my LinkedIn growth

Thu, 27 Mar 2025 07:00:00 +0100

Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience.

Key Timestamps

[00:02:00] Setting an Audacious Goal for Follower Growth
[00:03:00] Benefits of Quarterly Focused Goals
[00:04:00] Creating Shareable Content
[00:07:00] Visual Content Strategy
[00:10:00] Crafting Effective LinkedIn Hooks
[00:13:00] Sharing Authoritative Content and Stats
[00:14:00] The Importance of Case Studies
[00:17:00] Hidden Benefits of Building a LinkedIn Presence
[00:19:00] Long-Term Career Advantages

Key Quote:

"Your content has to be so good that your people want to share it with everyone else they know."

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

109 | How Merve quadrupled her clients and 2.5x’d her coaching revenue in one Year

Thu, 20 Mar 2025 07:00:00 +0100

This week, Jo Lott interviews Merve K. Hokamp, who shares her remarkable journey of building a successful coaching business after leaving her corporate role at Google. Merve reveals how she transformed from a small-scale coach with just a handful of clients to a thriving business owner with streamlined systems and quadrupled client base.

Episode Highlights:

[00:03:00] Merve's background and initial challenges

[00:06:00] Mindset shift from solopreneur to CEO

[00:12:00] Key Strategic Actions & Impressive results

[00:19:14] Biggest Takeaway: Success requires the right combination of mindset, structure, and consistency

[00:22:00] Advice for new coaches: The ABCs of coaching success - Authenticity (be yourself), Belief (trust the process), and Consistency (keep showing up)

"I truly believe I would have gotten here eventually - but in 10 years instead of one. Investing in the right support fast-tracks your success." – Merve

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

108 | How to stop overthinking and get it done

Thu, 13 Mar 2025 07:00:00 +0100

If you find yourself stuck in overthinking and procrastination, juggling multiple roles as an entrepreneur or coach, then you won’t want to miss today’s episode with Jo Lott! She shares six practical steps to help you break free from analysis paralysis and take confident action.

Key Timestamps:

[00:01:00] The Challenge of Overthinking

[00:02:00] Step 1: Lowering the Bar

[00:04:00] Step 2: Commitment Over Feelings

[00:10:00] Step 4: Messaging for Clarity

[00:11:00] Step 5: Co-Working for Focus

[00:12:00] Step 6: Weekly Reflection

Key Takeaways:

Just start - motivation follows action
Work with your natural tendency type (Obliger, Questioner, Upholder, or Rebel)
Message someone when you're stuck
Use co-working sessions for structured accountability
Implement a weekly reflection practice

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

107 | Exploring Shadow Work: A Conversation with Teresa Wilson

Thu, 06 Mar 2025 07:00:00 +0100

In today's episode of Women in the Coaching Arena, host Jo Lott welcomes special guest Teresa Wilson, a Coach and Shadow Work Specialist. Together, they explore the transformative power of shadow work. If you're a coach who struggles with self-judgment, constantly labeling your sessions as "good" or "bad," or feeling stuck in repetitive patterns, this episode provides invaluable insights for both personal and professional growth.

Episode Timestamps

[00:02:00] - Teresa's Coaching Journey

[00:03:00] - Understanding Shadow Work

[00:06:00] - Balancing Authentic Self and Social Expectations

[00:08:00] - Shadow Work in Coaching Practice

[00:14:00] - The Role of Self-Compassion

[00:22:00] - The 4P Model for Coaches

[00:39:00] - Transformational Potential of Shadow Work

[00:42:00] - Teresa's Retreat and Learning Opportunities

Key Quote:

"Shadow material wants our attention. We can feel its impact in an unpleasant way, but when we know how to harness it, that energy becomes available to us."

If you want to dive deeper into Teresa’s work, she has some incredible shadow work retreats coming up. Check out the details at https://www.teresawilsoncoaching.com/

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

106 | Four game changing concepts that shifted how I approach business

Thu, 27 Feb 2025 07:00:00 +0100

If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.

Episode Highlights:

[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think

[00:05:00] Concept 2: Value-Based Pricing

[00:06:00] Concept 3: Evolving Your Offers

[00:08:00] Concept 4: Full Commitment

[00:10:00] Recap and Next Steps

"Your ideal customer is more important than you think... Business is so much easier when you serve the right people."

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

105 | 6 Branding Secrets to Make You the Go-To Coach in Your Niche

Thu, 20 Feb 2025 06:30:00 +0100

In today's saturated coaching market, your personal story isn't just a nice-to-have—it's your secret weapon for standing out. Jo believes that while many coaches focus solely on credentials, it's your unique journey and experiences that create genuine connections with clients and differentiate you from the competition. Tune into today’s episode for Jo’s practical tips on using your story to elevate your marketing and attract your dream clients.

Episode Timestamps

[00:01:00] - The importance of aligning your niche with your personal story

[00:03:00] - Market realities: Understanding the 80/20 rule in coaching success

[00:04:00] - Why clients choose coaches: Connection over credentials

[00:09:00] - The River of Life exercise: Mapping your journey

[00:11:00] - Practical tips for incorporating your story into your marketing

[00:12:00] - The importance of specificity in branding (featuring Seth Godin's insights)

[00:14:00] - Action steps

"People don't buy coaching, they buy connection with you and the outcome that they want. Your ideal client isn't just looking for another coach, they are searching for someone who absolutely gets them. Someone usually who has walked a similar path, overcome similar struggles, or achieve what they want to achieve."

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Couse (30% off)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

104 | How Laura built a proven system to win clients and had her highest-earning year

Thu, 13 Feb 2025 07:00:00 +0100

Today, Jo Lott interviews Laura, a maternity return coach who transformed her business from inconsistent client acquisition to a proven, systematic approach that led to her highest-earning year ever. Laur's story highlights the power of community, support, and proven frameworks in building a thriving coaching practice. Join us as we dive into the key steps she took to create a business that is both sustainable and fulfilling!

[00:02:00] - Laura introduces herself as a maternity return coach and shares her background in HR and personal journey into coaching

[00:04:00] - Discussion of Laura's business challenges before joining the Business of Coaching program

[00:08:00] - Key actions Laura implemented:

Established "Sales Mondays"
Created systematic approach to client acquisition
Developed measurable metrics for business growth

[00:12:00] - Laura's results and achievements:

Highest earning year ever
Increased business confidence
Consistent client acquisition

[00:18:00] - Key takeaways and advice:

The importance of getting support
Not trying to do everything alone
Committing fully to business growth

With the guidance of business mentor Jo Lott, Laura overcame self-doubt, implemented structured sales strategies, and achieved her highest-earning year yet.

Limited-Time Offer! Get 30% off my Signature Solution Step-by-Step Study Course for 5 days only (February 12–16). Use coupon code 30OFF at checkout.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Let's-Coach - Free Co-Coaching Monthly Event to Support You to Grow Your Business

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

103 | Selling with Ease: How to Make More Sales Through Email - with Lisa York

Thu, 06 Feb 2025 07:00:00 +0100

Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional but highly effective approach to email marketing and sales. Learn why email is the key to making consistent sales, how to write engaging emails that convert, and enter the competition to win a sales funnel review from Lisa York.

Episode Highlights:

[00:00:45] Introducing Lisa York, digital sales strategist

[00:01:45] Overcoming sales resistance as women entrepreneurs

[00:03:00] Building a successful business without social media

[00:05:45] The power of reaching out to your network

[00:08:45] The crucial difference between marketing and sales

[00:11:30] Why do you need 102 emails on average to make a sale

[00:14:00] Common issues in sales funnels and how to fix them

[00:23:45] Tips for reviewing and optimizing your sales funnel

[00:26:00] How to start an email list from scratch

[00:31:00] Special offer: Sales funnel review competition

Useful Links

Lisa York's website

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

102 | 5 Years of (Brutally) Honest Business Experience in 15 Minutes

Thu, 30 Jan 2025 07:00:00 +0100

With honesty, no hype, and practical insights, Jo shares five key lessons for building a successful coaching business.

Jo emphasizes in this episode the importance of increasing your outreach and content creation volume to attract more clients. She advocates for clarity over complexity in your messaging, encouraging listeners to simplify their offers and communicate effectively.

Key Timestamps:

[00:01:30] - Lesson 1: Increase Your Volume

[00:04:00] - Lesson 2: Clarity Over Complexity

[00:06:00] - Lesson 3: Consistency Beats Motivation

[00:07:00] - Lesson 4: Selling is Serving

[00:08:00] - Lesson 5: Success Loves Speed

[00:10:00] - Summary and key takeaways

Key Quote:

"Consistency beats motivation. Motivation is unreliable, so we have to show up even on the days when we don't feel like it."

If you found this episode of Women in the Coaching Arena helpful please share it with someone who needs to hear it today and subscribe for more insights and valuable content.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

101 | How Clare Went From “What Now” to Confidently Launching Her Style Coaching Business

Thu, 23 Jan 2025 07:00:00 +0100

Jo Lott interviews Clare Silk, a style coach who helps entrepreneurs elevate their confidence through fashion and mindset work. Clare shares her journey from coach training to launching a successful style coaching business, offering valuable insights into the psychology of fashion and its impact on business success.

Episode Timestamps:

[00:01:00] - Clare introduces herself and her transition into style coaching

[00:04:00] - Clare's experience and challenges

[00:05:00] - Development of marketing skills and client communication

[00:06:00] - Key achievements and learnings from the Business of Coaching program

[00:07:00] - Clare's future plans and networking experiences

Key Takeaways:

Consistency and visibility are crucial for business growth
The importance of taking action that "moves the needle"
Market research is essential for understanding and reaching your ideal clients
Resilience and adaptability are key traits for successful coaching businesses

Connect with Clare:

Clare Silk - Style Coach

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

100 | Celebration_ Join My 14-Day ‘Get a Client’ Challenge (+ Big Giveaway!)

Thu, 16 Jan 2025 08:00:00 +0100

In this milestone 100th episode, Jo Lott celebrates the podcast's success, sharing invaluable insights and lessons learned from her journey, and launches an exciting 14-day challenge to help coaches land their next client. Plus, don't miss out on the special giveaway to win a one-on-one session with Jo!

Key Timestamps:

[00:01:00] - Reflecting on the podcast journey and its impact on Jo's business

[00:02:00] - Discussing the importance of staying in the arena despite criticism

[00:03:00] - First key lesson: Simple actions compound over time

[00:06:00] - Second key lesson: Mindset and gratitude as fuel for success

[00:07:00] - Third key lesson: Visibility is key to growing your client base

[00:08:00] - the 14-Day Client Challenge: 5 Steps to get a client in 2 weeks

[00:14:00] - Competition details to win a 1:1 session with Jo

🎉 Celebrate and Win a 1-2-1 coaching session with me!

I’m running a special prize draw to thank you for rating and reviewing my podcast! There are three different ways that you can take part in the competition:

Find the podcast on name, scroll down, or follow the link and leave your rating and review
Sharing this episode on social media
Join the 14-day challenge

DM me on LinkedIn or email me at joanna@joannalottcoaching.com to let me know, for example, if you've rated and reviewed, if you've shared or if you are joining the client in a two-week challenge.

I’ll host a live video draw on Friday, 31 January, with exciting prizes: a one-on-one coaching call with me!

Your support means the world, and I can’t wait to celebrate with you! 🥳

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify https://women-in-the-coaching-arena.captivate.fm/

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

99 | Deep vs Shallow Nurturing - How to combine both to get clients

Thu, 09 Jan 2025 08:00:00 +0100

Discover the transformative power of deep and shallow nurturing. Jo breaks down these two powerful marketing strategies that transformed her business. Learn how to combine these approaches to create a consistent flow of clients while building genuine relationships and trust.

Key Timestamps:

[00:01:00] - Deep nurturing: What it is and why it matters

[00:02:00] - Examples of deep nurturing content

[00:03:00] - Benefits of deep nurturing for your business

[00:04:00] - Real-life example: How Jo's podcast transformed her business

[00:06:00] - How to implement a deep nurture strategy

[00:08:00] - Understanding shallow nurturing and its importance

[00:09:00] - The coin analogy: Why you need both strategies

[00:10:00] - Common mistakes to avoid

[00:11:00] - Implementation steps for combining both strategies

[00:13:00] - The client journey staircase model

If you found this episode useful share it with a friend and hit to subscribe for more insights.

Useful Links:

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

98 | Why now is a good time to go for it in your coaching business

Thu, 02 Jan 2025 08:00:00 +0100

Now is the perfect time to pursue your coaching business, as Jo Lott emphasizes the thriving state of the coaching industry and the urgent need for coaches in today's world. Many people are actively searching for guidance in personal development, work-life balance, and achieving their goals, creating a unique opportunity for coaches to step up and make a difference. Joanna encourages listeners to overcome self-doubt and the fear of a crowded market by leveraging their unique stories and perspectives.

Key Timestamps:

[00:01:00] - Why the coaching industry presents perfect timing

[00:02:00] - Importance of showing up and marketing consistently

[00:04:00] - How coaches are needed more than ever

[00:05:00] - Why does waiting for the "perfect time" hold you back

[00:07:00] - Leveraging technology to start your business

[00:09:00] - Using your unique story as your superpower

[00:12:00] - Closing thoughts and resources

There is never a perfect time to start, but taking small, consistent actions can lead to significant results. By utilizing free technology and resources available today, aspiring coaches can launch their businesses with minimal risk and maximum potential for impact. If you would like my help check for resources in the links below.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

97 | Trends & Predictions in The Coaching Industry for 2025

Thu, 26 Dec 2024 08:00:00 +0100

The coaching industry is evolving in exciting ways, and Jo Lott shares her insights on the emerging trends that will shape the coaching industry in 2025. Drawing from her extensive experience and recent observations, she breaks down five key predictions that coaches should watch for in the coming year.

Key Timestamps:

[00:01:00] Trend #1: Return of In-Person Connection

[00:04:00] Trend #2: Hybrid Coaching Experiences

[00:06:00] Trend #3: Technology Integration

[00:07:00] Trend #4: Community-Led Coaching

[00:09:00] Trend #5: Coaching for Social Impact

Consider these trends when planning your 2025 strategies and share your own predictions on LinkedIn with Jo Lott. Connect with Jo on LinkedIn

Useful Links

Link to full blog post - a year of scale

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

96 | Behind the Scenes of a Year of Scale

Thu, 19 Dec 2024 08:00:00 +0100

Inspiring annual review of Jo Lott's coaching business journey in 2024. This episode offers a transparent look at her achievements, challenges, learnings, and plans for 2025, providing valuable insights for coaches and entrepreneurs.

Key Timestamps:

[00:05:00] Proud Moments and Achievements
[00:07:00] Challenges and Learnings
[00:11:00] Client Success Stories
[00:13:00] Marketing and Audience Growth
[00:15:00] Personal Development and Team
[00:16:00] Sales, Income, and Business Growth
[00:19:00] Areas for Improvement
[00:20:00] Priorities for 2025

"You can run a super successful business, just doing your best in this moment, juggling two young kids, school hours, all of the holidays. Yes, it's tiring. But yes, it's also fulfilling."

Trust yourself, believe in yourself, and be the wise gardener who keeps on watering the seed.

Explore Jo's Annual Reviews for inspiration.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

95 | £100k in Insights: Lessons from 5 Years of Masterminds and Business Growth

Thu, 12 Dec 2024 08:00:00 +0100

Small things can make a big difference in your business. Tiny insights, simple shifts in perspective, or even little-known strategies can unlock massive opportunities for growth and success. Today Jo shares her invaluable insights from investing £100,000 in masterminds and personal development over the past five years.

Timestamps:

[00:02:00 - 00:03:00] High-Cost Mastermind Lesson

Primary takeaway: "Make more offers"
Understanding the importance of sales and value proposition

[00:03:00 - 00:05:00] First Group Program: Customer Care

Lesson learned from a top London hotel's approach to customer service
Personal example of turning a potential negative client experience into a positive one
Received a 10/10 recommendation despite initial challenges

[00:05:00 - 00:06:00] Amplify Group Program

Focus on building extensive social proof
Inspired to create a website with multiple case studies
Encouraged listeners to check her results page

[00:06:00 - 00:07:00] Current Mastermind Insights

Self-discovery: "I am better than I think I am"
Importance of setting clear boundaries

[00:07:00 - 00:08:00] Additional Group Program Lessons

Value of breakout rooms for group bonding
Importance of structured group calls
Significance of providing supporting materials

[00:08:00 - 00:09:00] Jo’s Personal Philosophy on Investment

No regrets about investing in personal and business development
Views investment as a form of self-care
Provides support, accountability, and personal growth

Thank you for listening to this episode. Share this episode with a fellow coach or friend who might find it valuable.

Most importantly: Trust yourself, take bold steps, and dare to grow.

Case Studies: Explore Jo’s Results Page for inspiration

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

94 | Next Level Series - Day 3 - Building Raving Fans: The art of client care that turns into loyalty and referrals

Wed, 11 Dec 2024 08:00:00 +0100

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 3 of the series, Jo highlights the importance of celebrating client investments, providing clear guidance, and nurturing long-term relationships to foster loyalty and referrals. She also emphasizes leveraging feedback, success stories, and referral programs to enhance client satisfaction and build a thriving coaching business.

Timestamps:

[00:01:00] Overview of the Week's Topics

[00:04:00] Onboarding Process Essentials

[00:07:00] Nurturing Long-Term Client Relationships

[00:08:00] Retention Strategies

[00:10:00] Feedback and Testimonials

[00:12:00] Building Your Referral Engine

If today’s episode sparks questions, ideas or just something you’d like to share, email me at joanna@joannalottcoaching.com or drop me a DM on LinkedIn. I’d love to hear from you. I’m here to support you.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

The Next Level Mastermind

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

93 | Next Level Series - Day 2 - Mastering System and Team for Scale

Tue, 10 Dec 2024 08:00:00 +0100

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 2 of this series, Jo highlights the importance of building efficient systems and automating tasks like marketing, sales, and onboarding before expanding your team. She also outlines five key roles essential for a thriving coaching business, focusing on collaboration and clear communication.

Key Timestamps

[00:01:00] Mastering Team and Systems Overview
[00:02:00] Importance of Business Systems
[00:03:00] Task Management Systems
[00:05:00] Marketing Automation
[00:06:00] Sales Automation
[00:08:00] Client Onboarding Strategies
[00:09:00] Building Your Team
[00:17:00] Process Documentation
[00:20:00] Scaling Strategies and Tools
[00:26:00] Team Hiring and Costs
[00:27:00] Action Plan

And if today’s episode sparks questions, ideas or just something you’d like to share, email me at joanna@joannalottcoaching.com or drop me a DM on LinkedIn. I’d love to hear from you. I’m here to support you.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

The Next Level Mastermind

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

92 | Next Level Series - Day 1 - 9 Strategies I use to fill my evergreen group programme every month

Mon, 09 Dec 2024 08:00:00 +0100

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 1 of the series, Jo shares her proven strategies for consistently selling out her evergreen group coaching program every month, all without relying on traditional launch tactics or sales calls.

By fostering deep relationships and trust, coaches can create a sustainable business without relying on pushy sales tactics or high-pressure deadlines.

Key Timestamps:

[00:03:00] Overview of Business Scaling and Success
[00:06:00] Nine Strategies Revealed
[00:16:00] Importance of Case Studies and Testimonials
[00:19:00] Patience and Long-Term Approach

If this episode sparks questions, ideas or just something you’d like to share, I’d love to hear from you.

You can email me at joanna@joannalottcoaching.com or drop me a DM on LinkedIn. I’m here to support you.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Download the Free Digital version of Coaches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

91 | From Fear to Freedom: Mastering Finances as a Coach

Thu, 05 Dec 2024 08:00:00 +0100

Handling finances can be a daunting task for many coaches, but Jo Lott emphasizes the importance of approaching this topic with a fresh perspective. She shares her personal journey of overcoming limiting beliefs about money and highlights the significance of connecting emotionally with financial goals.

Episode Timestamps:

[00:02:00] Emotional connection to finances
[00:06:00] Overcoming fear and knowledge gaps
[00:13:00] Pricing strategy discussion
[00:15:00] Price increases and value exchange
[00:16:00] Planning for profit

Financial success isn't about numbers—it's about mindset. Your beliefs shape your business's financial potential.

Bonus: Download the exclusive financial goal-setting spreadsheet mentioned in the episode!

Useful Links

Buy on Amazon a shiny printed copy of Coaches' Planner (edition 2025)

Business retreat for female entrepreneurs in Sitges, Spain Brilliant business retreat in Spain Vicki Knights is running!

Register for the 2025 Visionary Planning Online Workshop For Coaches

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

90 | How to make money as a coach in 2025

Thu, 28 Nov 2024 08:00:00 +0100

How to make money as a coach in 2025 is the focal point of this episode. Jo Lott explores different strategies for coaches to make more money next year, covering industry trends, innovative coaching models, and sustainable business practices.

Episode Timestamps:

[00:01:00] Overview of Making Money as a Coach in 2025
[00:02:00] Current Industry Trends
[00:07:00] Proven Ways to Make Money as a Coach
[00:15:00] Adapting to New Trends
[00:17:00] Avoiding Burnout and Building Sustainability
[00:20:00] Conclusion and Final Thoughts

If you're a coach wondering how to make money in 2025, this episode is your roadmap.

Three big takeaways:

Coaching isn't a luxury anymore - it's a necessity
Micro-niching is your secret weapon
Technology (hello, AI!) is transforming how we coach

🎉 Celebrate and Win! 🎉

I’m running a special prize draw to thank you for rating and reviewing my podcast! Here’s how to enter:

Find the podcast name, scroll down, and leave your rating and review.
Email me at joanna@joannalottcoaching.com to let me know you’ve done it.

I’ll host a live video draw on Wednesday, December 4th with exciting prizes:

My signature course to help you craft your niche, create an irresistible offer, and make your first 5 sales.
Or, if you already have the course, a one-on-one coaching call with me!

Your support means the world, and I can’t wait to celebrate with you! 🥳

Useful Links

Download the Free Digital version of Coches' Planner (edition 2025)

Buy on Amazon a shiny printed copy of Coches' Planner (edition 2025)

Register for the 2025 Visionary Planning Online Workshop For Coaches

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Thank you for listening!

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

89 | 5 Strategies for Your Most Profitable & Joyful Coaching Year in 2025

Thu, 21 Nov 2024 08:00:00 +0100

Jo Lott focuses on the power of reflection and strategic planning for coaches as they transition into a new year. She invites listeners to reflect on their biggest wins, client transformation stories, and valuable lessons learned over the past year and create a vision for 2025, visualize their success and plan strategically for the future.

Episode Timestamps:

[00:02:00] Reflection exercise: Biggest wins in coaching business
[00:06:00] Reflecting on business mission and values
[00:07:00] Analyzing business metrics and growth
[00:08:00] Honest business review: What didn't work this year
[00:09:00] Discussion on long-term business vision
[00:14:00] Vision planning for December 2025

I hope you found this episode inspiring and helpful! If you’d like to dive deeper, I invite you to join me for my online workshop on December 5th, from 10:00 AM to 12:00 PM. Connect with other amazing coaches and craft a vision for your successful 2025!

Useful Links

Download the Free Digital version of Coches' Planner (edition 2025)

Buy on Amazon a shiny printed copy of Coches' Planner (edition 2025)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

88 | All In Its Own Good Time

Thu, 14 Nov 2024 08:00:00 +0100

This week Jo shares her insights from a recent in-person event and dives into the importance of divine timing and patience in the journey to success. She emphasises that every coach is at a different stage in their journey but often shares a common desire for immediate results. Jo reflects on her own experiences, illustrating how the lessons learned along the way are crucial for future success. This episode encourages embracing each phase of growth, recognizing that every step—no matter how challenging—is integral to the unfolding of your unique path.

Episode Timestamps:

[00:01:00] The Struggle with Divine Timing

[00:03:00] The Analogy of the CEO

[00:05:00] Avoiding Skipping Steps

[00:07:00] My Own Experience with Timing

[00:11:00] Trusting Your Unique Journey

[00:14:00] Closing and Next Steps

Takeaways:

Every coach's journey is unique, and it's essential to trust your own timing.
Success is a gradual process, and rushing can lead to missed valuable experiences.
Embrace every stage of your journey, as they contribute to your future success.
Avoid comparing your early journey to someone else's established success; focus on your growth.
The struggles and challenges you face now are critical for your long-term development.
Patience is vital in business; the right opportunities will come at the right time.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

87 | Should you offer 1:1 coaching, group coaching, or an online course?

Thu, 07 Nov 2024 08:00:00 +0100

Deciding between one-to-one coaching, group coaching, or creating an online course can be a pivotal moment in a coach's business journey. Jo Lott explores the unique benefits and challenges of each coaching model, emphasizing that you don’t have to limit yourself to just one approach.

Episode Overview

[00:01:00] - Pros and cons of a traditional one-to-one coaching model

[00:02:00] - Group Coaching Deep Dive

[00:04:00] - Managing group dynamics

[00:05:00] - Lessons learned from experience

[00:06:00] - Online Courses Exploration

[00:10:00] - Making Your Decision

[00:13:00] - Next Level Mastermind & The importance of continuous improvement

Key Takeaways:

- Start with 1:1 coaching to build a foundation

- Group coaching requires strong facilitation skills

- Online courses need a significant audience size

- Consider combining multiple models

- Focus on what energizes you

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

86 | How Levanah Went From Zero to 15 Clients in 6 Months

Thu, 31 Oct 2024 08:00:00 +0100

Did you know that it’s possible to build a successful coaching business, even as a complete beginner? Joanna Lott interviewed Levanah Gates, who transformed from a newly qualified coach to running a thriving practice with 15 clients in just six months.

This episode is perfect for new coaches, career changers, or anyone wondering if they can really make it in the coaching industry.

KEY TIMESTAMPS:

[00:00:00] - Introduction and welcome

[00:01:00] - Meet Levanah Gates and her background

[00:02:00] - The transition from fashion buying to coaching

[00:03:00] - Early business challenges and starting point

[00:04:00] - Finding the right community and support

[00:08:00] - The breakthrough moment: gaining 1000 followers overnight

[00:09:00] - Managing sudden growth and discovery calls

[00:11:00] - Building a sustainable client base

[00:13:00] - Current business metrics and conversion rates

[00:15:00] - Key lessons learned and biggest takeaways

[00:17:00] - Future business plans and scaling strategies

[00:19:00] - Who should consider the Business of Coaching program

[00:20:00] - Final thoughts and closing remarks

Levanah’s journey from fashion buying to coaching inspires others by showing that with the right support and dedication, building a successful coaching business is possible—even as a complete beginner.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

85 | How to structure your coaching sessions

Thu, 24 Oct 2024 08:00:00 +0100

Discover how to build viable businesses without compromising coaching principles. Jo Lott, business mentor and ICF accredited coach provides practical guidance on creating a 12-week programme and shares practical tips for running effective coaching sessions.

Key Timestamps:

[00:00:00] - Introduction and welcome

[00:01:00] - The challenge of structuring coaching programs vs. traditional coach training

[00:03:00] - Real-world example: The importance of positioning your coaching offer

[00:05:00] - Typical programme structure breakdown

[00:06:00] - Programme length and pricing strategy

[00:07:00] - Creating an effective programme roadmap

[00:09:00] - The crucial first session structure

[00:12:00] - Breakdown of a 60-minute coaching session

[00:14:00] - Managing the "parking lot" technique

[00:15:00] - Handling programme evolution and goal changes

[00:16:00] - Guidelines for wrapping up programmes

[00:18:00] - Final thoughts and conclusion

Key Takeaways:

- The ideal structure for a starter coaching program is 12 weeks

- Create a flexible roadmap while maintaining adaptability to client needs

- Focus on selling outcomes clients want while delivering coaching they need

- Regular recontracting and goal alignment are essential

- Use the "parking lot" technique to manage emerging topics

- Always leave room for natural evolution of client goals

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

84 | How to get clients using Linkedin

Thu, 17 Oct 2024 08:00:00 +0100

Leverage LinkedIn to attract coaching clients. With five years of experience using the platform for various coaching niches, Jo provides practical tips and strategies for optimising your LinkedIn presence and building meaningful connections.

Episode Highlights:

[00:01:00] - Why LinkedIn is ideal for coaches

[00:02:00] - The importance of LinkedIn's organic reach

[00:03:00] - Optimizing your LinkedIn profile: Headline tips

[00:04:00] - The importance of a professional profile photo

[00:05:00] - Crafting an effective "About" section

[00:07:00] - Experience and services section tips

[00:08:00] - Call-to-action link strategies

[00:09:00] - Building authority through content creation

[00:10:00] - Consistency in posting and engagement

[00:11:00] - Types of content that perform well on LinkedIn

[00:13:00] - The power of sharing client wins and testimonials

[00:14:00] - Engagement strategies and building relationships

[00:15:00] - The "lighthouse" approach to attracting clients

[00:16:00] - Building genuine conversations through direct messages

Ready to take action? Use this checklist to get started:

Optimize your LinkedIn profile with a clear headline, professional photo, and client-focused "About" section.
Post consistently, aiming for 2-5 times per week.
Share a mix of personal stories, industry trends, and valuable insights.
Engage meaningfully with others' content to build relationships.

Thank you for listening to this episode! Feel free to connect with Jo on LinkedIn and send her a direct message to build a genuine connection

Useful Links

In-person one-day event "Dare Greatly in the Coaching Arena" on the 8th of November in London, booking link

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

83 | 5 Crucial Mistakes to Avoid When Planning and Running In-Person Events

Thu, 10 Oct 2024 08:00:00 +0100

Are you ready to turn your in-person events into your most powerful marketing tool? Drawing from her own experiences, Jo shares common pitfalls and offers practical advice for coaches looking to organise retreats or events in today's predominantly online world.

Episode Highlights:

[00:00:00] Introduction and podcast overview

[00:01:00] The challenges of filling in-person events in an online world

[00:02:00] Mistake #1: Not allowing enough planning time

[00:04:00] The importance of a pre-launch runway

[00:05:00] Mistake #2: Failing to gauge interest before committing

[00:07:00] Strategies for assessing audience interest

[00:09:00] Mistake #3: Taking on too much financial risk

[00:11:00] Tips for managing event finances and pricing

[00:12:00] Mistake #4: Poor itinerary planning

[00:14:00] Balancing structure and flexibility in your event schedule

[00:15:00] Mistake #5: Inadequate marketing and pre-event engagement

[00:17:00] Effective marketing strategies and participant engagement

[00:19:00] Considerations for longer events and audience size

[00:21:00] Wrap-up and key takeaways

Key Takeaways:

When planning in-person events, allow sufficient time for marketing and logistics to succeed.
Always gauge interest before committing to venues, avoiding potential financial losses and stress.
Create a clear itinerary that balances structured content with time for networking and connection.
Engage with your audience before the event to build excitement and commitment.
Avoid taking on too much financial risk by utilizing pre-sale strategies and careful budgeting.
Remember that effective event marketing often requires more effort than the event planning itself.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

82 | The Psychology of Premium Clients for Selling 1:1 Coaching

Thu, 03 Oct 2024 08:00:00 +0100

Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or looking to elevate your clientele, this episode offers valuable insights into the mindset and strategies needed to succeed.

Episode Highlights:

[00:00:00] - Introduction and welcome

[00:01:00] - Jo's reflection on attracting high-intent buyers

[00:03:00] - The mindset of high-ticket clients: "This will work for me"

[00:05:00] - Defining a high-ticket, high-value client

[00:06:00] - The three pillars of selling any offer

[00:08:00] - Why timing matters in decision-making

[00:11:00] - Choosing your ideal client who wants to make a difference

[00:13:00] - Understanding your ideal client deeply

[00:14:00] - Sharing the experience of working with you

[00:15:00] - Owning your authority and expertise

[00:17:00] - Remembering your business is bigger than one offer or client

[00:18:00] - Closing thoughts and call to action

Key takeaways:

High-value clients have a growth mindset and are ready for transformation
Focus on the identity shift that makes desired outcomes inevitable
Share experiences and quick wins to attract premium clients
Own your authority and expertise to justify premium pricing

Don't forget to subscribe to the podcast and share it with fellow coaches who might benefit from these insights!

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

81 | How to Self-Promote: A Coach's Guide to Ethical Marketing

Thu, 26 Sep 2024 08:00:00 +0100

Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.

Episode Highlights:

[00:00:00] - Introduction and podcast overview

[00:01:00] - The self-promotion paradox and its challenges for coaches

[00:02:00] - The hidden cost of modesty and missed opportunities

[00:03:00] - Reframing self-promotion as active serving of ideal clients

[00:05:00] - Psychology behind resistance to self-promotion

[00:06:00] - Addressing imposter syndrome in self-promotion

[00:07:00] - The likability factor and social expectations of modesty

[00:09:00] - Authenticity concerns in self-promotion

[00:10:00] - Reframing self-promotion as service, not sales

[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:

- Connect with your why

- Lead with value

- Evidence-based storytelling

- Authentic voice

- Regular consistent sharing

[00:14:00] - The ripple effects of self-promotion in the coaching industry

[00:15:00] - Addressing resistance to talking about money and success

[00:17:00] - Call to action: Share a client success story on social media

[00:18:00] - Closing remarks and resource information

Visit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!

Useful Links

DARE GREATLY WAITLIST Dare Greatly (joannalottcoaching.com)

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

80 | How to Land High-Ticket Clients Consistently: The 3-Step Strategy

Thu, 19 Sep 2024 08:00:00 +0100

Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you're tired of chasing clients by the hour and getting little results in your bank account, tune into this episode for a fresh strategy.

Episode Timestamps:

[00:00:00] - Introduction and welcome

[00:01:00] - Defining "high-ticket" clients and the core problem for coaches

[00:02:00] - Jo's personal experience and the importance of building a long-term coaching business

[00:03:00] - Step 1: Creating an irresistible offer

[00:04:00] - The importance of focusing on client outcomes rather than session logistics

[00:05:00] - Step 2: Mastering client attraction and creating value-driven content

[00:07:00] - Addressing common misconceptions about coaching niches

[00:09:00] - Step 3: Using a proven sales process to close deals effectively

[00:10:00] - The importance of not downplaying your offer and robbing clients of transformation

[00:11:00] - Overcoming fear of rejection in sales calls

[00:12:00] - Treating sales calls as coaching conversations

[00:13:00] - Closing remarks and call to action

Join Jo as she breaks down each step of this strategy, providing valuable insights and practical tips to help you elevate your coaching business. Whether you're just starting out or looking to scale your existing practice, this episode offers actionable advice for coaches at all levels.

Don't forget to visit joannalottcoaching.com for more free resources and see useful links below

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

79 | 7 Powerful Ways to Stand Out from Your Competitors in the Coaching Industry

Thu, 12 Sep 2024 08:00:00 +0100

Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.

Episode Highlights

[00:00:00] - Introduction and podcast overview

[00:01:00] - The importance of standing out in the coaching industry in 2024

[00:02:00] - Strategy 1: Be authentically you

[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client

[00:05:00] - Strategy 3: Build a memorable personal brand

[00:06:00] - Strategy 4: Provide excellent, innovative service

[00:08:00] - Strategy 5: Leverage customer case studies and testimonials

[00:09:00] - Strategy 6: Build a tight-knit community

[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")

[00:12:00] - Episode summary and key takeaways

[00:13:00] - Closing thoughts and call to action

7 Ways to Stand Out from Your Competitors:

Be authentically you: Share your unique journey and stories
Solve real, specific problems for your ideal client
Build a memorable personal brand through authenticity
Provide excellent, innovative service (e.g., unlimited laser coaching)
Leverage customer case studies and testimonials
Build a tight-knit community around your brand
Show up and be seen - aim for "omnipresence" across platforms

Resources Mentioned

30-day "Offer to Market" sprint starting September 16th Offer to Market (joannalottcoaching.com)

Useful Links

Offer to Market in 30 Days - starts 16 September

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

78 | How to use slow months to build your pipeline

Thu, 05 Sep 2024 08:00:00 +0100

Join Jo Lott, business mentor and ICF accredited coach, as she shares valuable insights on maximizing slow business months to boost your marketing efforts and client acquisition strategies. Learn how to shift your mindset from survival mode to growth mode during these quieter periods.

Show Notes:

00:00 - Introduction to the episode

00:58 - Understanding business seasons and the importance of consistency

02:00 - Auditing your marketing funnel

03:00 - Quick and easy sales strategies for immediate results

05:00 - Nurturing and converting prospects

06:00 - Ramping up content creation during slow periods

08:00 - Engaging with others and building relationships on social media

09:00 - Long-term marketing projects and becoming an authority in your niche

10:00 - Boosting networking and outreach efforts

11:00 - Reflecting on the big picture during slow seasons

12:00 - Introduction to the 30-day Offer to Market Sprint program

13:00 - Details about the Offer to Market Sprint and its benefits

14:00 - Closing remarks and call to action

Visit joannalottcoaching.com for free resources and more information about Jo's coaching services.

Remember to share this episode with a friend and leave a review if you found it helpful!

Useful Links

Offer to Market in 30 Days - starts 16 September

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

77 | Proof over promise: How to build your coaching business by showcasing real results

Thu, 29 Aug 2024 08:00:00 +0100

Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.

She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective.

Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.

The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.

Episode Timestamps

[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises

[03:00 - 05:00] The power of proof over promise in attracting clients

[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials

[08:00 - 10:00] Documenting client progress and transformations

[10:00 - 12:00] Collecting diverse testimonials and case studies

[12:00 - 14:00] The importance of video testimonials and leveraging social proof

[14:00 - 16:00] Continuously updating and showcasing social proof

[16:00 - 17:00] Tips for those starting out with limited proof

[17:00 - 18:00] Summary and call to action

Useful Links

Offer to Market in 30 Days programme - starts 16 September

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

76 | 5 Pre-Launch Mistakes That Are Costing You Thousands

Thu, 22 Aug 2024 08:00:00 +0100

Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.

00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands

00:41 Introduction and Personal Update

01:00 The Importance of Pre-Launch Phases

01:45 Common Pre-Launch Mistakes

02:48 Building and Engaging Your Audience

04:19 Crafting Consistent Messaging

05:30 Tracking Metrics and Data

06:07 Creating a Strong Value Proposition

06:30 Executing a Successful Pre-Launch

08:56 Key Elements of a Pre-Launch Strategy

13:27 The Power of a Waitlist

18:07 Upcoming Program: Offer to Market in 30 Days

19:52 Conclusion and Final Thoughts

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

75 | The 5 Elements of High-Converting Discovery Calls (+ 2 Actionable Tips)

Thu, 15 Aug 2024 08:00:00 +0100

In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospects into paying clients.

Timestamps:

00:00 - Introduction and personal update

01:00 - The crucial importance of discovery calls in coaching

03:00 - 5 key reasons why discovery calls are vital for your business

05:00 - The 5 essential elements of an effective discovery call

07:00 - Case study: How one coach quadrupled her client base

09:00 - Common mistakes to avoid during discovery calls

11:00 - The importance of practice in mastering discovery calls

13:00 - 2 actionable tips to immediately improve your discovery calls

14:00 - Episode summary and key takeaways

15:00 - Information about Jo's coaching program for deeper insights

16:00 - Closing thoughts on the transformative power of discovery calls

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

74 | 3 Common Messaging Mistakes Coaches Make (And How to Fix Them)

Thu, 08 Aug 2024 08:00:00 +0100

Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry.

Timestamps:

[00:00:00] Introduction and Episode Overview

[00:01:00] Common Messaging Mistake #1

[00:02:00] Learning from Successful Coaches

[00:04:00] Crafting Your Unique Message

[00:07:00] Common Messaging Mistake #2

[00:10:00] Common Messaging Mistake #3

[00:12:00] Conclusion and Recap

[00:13:00] Information about Jo's Business of Coaching Program

[00:14:00] Closing Remarks and Resources

Key Points:

The importance of developing a unique perspective in your messaging
How to avoid generic language and create targeted messages for your ideal clients
Strategies for confidently communicating your expertise and value
The benefits of joining Jo's Business of Coaching program for coaches looking to uplevel their business

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

73 | From Coach Training to Business Launch: A Conversation with Emerging Coach Jess Spiers

Thu, 01 Aug 2024 08:00:00 +0100

Jo interviews Jess Spires, an aspiring coach preparing to launch her business after completing her ILM level 7 in executive coaching. They discuss the journey from coach training to business launch, addressing common concerns and the value of investing in business support. The conversation offers insights for both new and experienced coaches.

Show Notes:

00:00 - Introduction to Women in the Coaching Arena podcast with host Jo Lott

01:00 - Introduction of guest Jess, who is considering joining the business of coaching

02:00 - Jess shares her journey into coaching, including her ILM level 7 training

03:00 - Discussion of Jess's biggest concerns about starting and growing a coaching business

04:00 - Jess explains why she's considering working with a business coach at this stage

05:00 - How Jess discovered Jo's podcast and what attracted her to the programme

06:00 - Why Jess chose Jo over other business coaches

07:00 - Jess's ultimate dream for her coaching business in the next 1-2 years

08:00 - Discussion of hesitations about investing in a business coaching programme

09:00 - Jo shares her own experience with money mindset shifts

10:00 - Additional benefits Jess hopes to gain from the programme, including community

11:00 - Jess's final thoughts on making the decision to invest in business coaching

12:00 - Where to find Jess online (TwentyTwentyCoaching.co.uk and LinkedIn)

13:00 - Wrap-up of the conversation with Jess

14:00 - Jo's five tips for making big investment decisions:

1. Can saying yes get you closer to your goal?

2. Consider the potential return on investment

3. Consider the alternative of not investing

4. Consult your intuition

5. Let faith be bigger than fear

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

72 | How Beth Went from 1 Corporate Client to 5 and Launched a Women's Leadership Programme in Less Than a Year

Thu, 25 Jul 2024 08:00:00 +0100

Jo Lott interviews Beth O'Neill, a leadership coach who completed Jo's Business of Coaching programme. Beth shares her journey from starting her coaching business to developing successful corporate and women's leadership programmes. She discusses the challenges she faced, the most helpful aspects of the programme, and her plans for future growth.

Timestamps:

[00:00:00] Introduction and Jo's summer plans

[00:02:00] Beth introduces herself and her coaching focus

[00:03:00] Beth's situation before joining the Business of Coaching programme

[00:04:00] Most helpful aspects of the programme for Beth

[00:06:00] Results and changes in Beth's life and business since joining

[00:08:00] Beth's increased visibility and presence on LinkedIn

[00:09:00] Beth's current client roster and programmes

[00:10:00] Beth's experience working with Jo

[00:11:00] Beth's biggest takeaway from the programme

[00:12:00] Beth's future plans for her business

[00:13:00] Who Beth would recommend the programme to

[00:14:00] How to get in touch with Beth and her services

[00:15:00] Beth's advice for new coaches

[00:16:00] Outro and information on Jo's mentorship programme

Key Points:

Beth developed her own leadership coaching programme and gained confidence in pricing her services.
She increased her visibility on LinkedIn and expanded her client base.
Beth now offers corporate coaching culture programmes and a women's leadership programme.
The programme provided Beth with a supportive community and personalised mentorship.
Beth emphasises the importance of authenticity and leveraging personal strengths in building a coaching business.

Contact Information:

Beth O'Neill: LinkedIn (Beth O'Neill PCC), Email (hello@bethoneillcoaching.com), Instagram (@itsbethoneill)
Jo Lott: Website (www.joannalottcoaching.com)

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

71 | Letter to my former self: Joanna Lott

Thu, 18 Jul 2024 08:00:00 +0100

Joanna shares a personal letter she wrote to her 23-year-old self, reflecting on her journey as a coach and entrepreneur. She discusses the growth, challenges, and valuable lessons learned along the way.

Key Points:

The importance of pushing past limiting beliefs
Recognizing and valuing one's strengths
Finding courage to take steps towards personal growth
The power of raising your voice to make a difference
Embracing vulnerability and authenticity

Highlights:

Joanna reads her letter to her former self, addressing fears, self-doubt, and future accomplishments
Reflections on the journey from working in an office to becoming a coach and business mentor
Insights on personal growth and overcoming self-imposed limitations

Takeaways:

We all carry limiting beliefs that need to be challenged regularly
Focus on what you want rather than what you don't want
Raise your voice to make a difference in your industry and life

Call-to-Action:

Listeners are invited to write their own letters to their former selves and share them with Joanna at joanna@joannalottcoaching.com.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

70 | How Emma became fully booked

Thu, 11 Jul 2024 08:00:00 +0100

Jo Lott interviews her client Emma Marinos about her experience in Jo's Elevate program and how it helped grow Emma's coaching business.

Timestamps:

00:00 - Introduction and podcast overview

01:00 - Introduction of guest Emma Marinos and background on the Elevate program

02:00 - Emma describes her coaching business and reasons for joining Elevate

03:00 - Most helpful aspects of the program, including creating a signature solution document

04:00 - How the program helped Emma be more proactive in her business

05:00 - Changes in Emma's workload and business as a result of the program

06:00 - Shift in perspective on client relationships

07:00 - Emma's experience working with Jo in the program

09:00 - How the program opened up future possibilities for Emma's business

10:00 - Emma's biggest takeaways from the Elevate program

11:00 - Mindset changes Emma experienced

12:00 - Emma's goals for the future of her business

13:00 - Who Emma would recommend the program to

15:00 - Where to find Emma online

16:00 - Jo's key takeaways from the conversation

17:00 - Information on Jo's upcoming Signature Solution program

18:00 - Closing thoughts

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

69 | The right environment to grow your coaching business

Thu, 04 Jul 2024 08:00:00 +0100

There are three core foundations crucial for building a successful coaching business. Drawing from her recent in-person event and her Business of Coaching programme, Jo explores how community, strategy, and commitment create the right environment for your coaching business to thrive. Discover practical insights, real-life examples, and actionable tips to transform your approach to business building.

Timestamps:

[00:00:00] - Introduction and overview of the episode

[00:01:00] - First pillar: Community

[00:02:00] - The importance of in-person connections and casual networking

[00:03:00] - Online co-working as a community-building tool

[00:04:00] - The benefits of diverse perspectives in a business community

[00:05:00] - Second pillar: Strategy

[00:06:00] - The importance of having a clear business strategy

[00:07:00] - Financial planning and emotional aspects of money

[00:08:00] - Simplifying business growth through clear steps

[00:09:00] - Third pillar: Commitment

[00:10:00] - Creating an environment that fosters commitment and accountability

[00:11:00] - Success story: Transitioning to a full-time coaching business

[00:12:00] - Evaluating business investments and support

[00:13:00] - Closing thoughts and resources

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

68 | The power of decisive action (and how to take it)

Thu, 27 Jun 2024 08:00:00 +0100

In this game-changing episode of Women in the Coaching Arena, host Jo Lott reveals the secret weapon of successful entrepreneurs: decisive action. Discover why knowledge alone isn't enough and learn practical strategies to overcome hesitation, embrace imperfect action, and build the confidence to make bold moves that will propel your coaching business forward.

Timestamps:

00:00 - Introduction and episode overview

01:00 - Why information without implementation holds coaches back

02:00 - The true skill of entrepreneurship: decisive action

03:00 - Understanding and overcoming trauma in decision-making

05:00 - Strategies to break free from analysis paralysis

06:00 - Embracing imperfect action: Start now, perfect later

07:00 - How to develop your decisive action muscle

08:00 - Taking ownership of your decisions and their outcomes

09:00 - Handling criticism while staying true to your authentic self

10:00 - The compound effect of small, consistent actions

11:00 - Overcoming fear and doubt in the decision-making process

12:00 - Your 24-hour challenge: Take action on a postponed decision

13:00 - Key takeaways and summary

14:00 - Closing thoughts and how to connect with Jo

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

67 | What is a business strategy? The 5 Core Components

Thu, 20 Jun 2024 08:00:00 +0100

Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon as their business grows.

Defining a Business Strategy [00:02:00 - 00:03:59]
The Five Core Components of a Business Strategy [00:04:00 - 00:10:59]
Clarity (Purpose, Mission, Vision, Brand) [00:04:00 - 00:05:59]
Offer (What you're selling) [00:06:00 - 00:06:59]
Marketing (How you'll get your business known) [00:07:00 - 00:07:59]
Finances (Goals, Pricing, Legal Structure) [00:08:00 - 00:09:59]
Operations (Systems, Processes, Team Management) [00:10:00 - 00:10:59]]

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

66 | Behind the Scenes: Zoe Fenn shares her business building journey

Thu, 13 Jun 2024 08:00:00 +0100

Jo shares a case study conversation with her client Zoe Fenn. Zoe's journey highlights the challenges of running a business alone, even with prior experience, and the invaluable support and guidance Jo's programme provided. Zoe's testimonial exemplifies the transformative impact Jo aims for with her clients.

Show Notes:

[00:00 - 02:00] Introduction and background on the podcast's focus.

[02:00 - 03:00] Jo's excitement to share Zoe's case study and the significance it holds for her.

[03:00 - 04:00] Zoe's background and the challenges she faced before joining Jo's program.

[04:00 - 06:00] The valuable support and resources Zoe found helpful in the program.

[06:00 - 08:00] The results and progress Zoe achieved through the program.

[08:00 - 10:00] Zoe's success in selling her group program and creating an individual program.

[10:00 - 11:00] Zoe's biggest takeaway: staying focused on the client's needs and perspective.

[11:00 - 13:00] The importance of understanding the client's language, priorities, and challenges.

[13:00 - 15:00] The difficulty of seeing one's own blind spots and the value of external support.

[15:00 - 16:00] Zoe's plans for designing and delivering her group program.

[16:00 - 17:00] Zoe's recommendation of Jo's program to others feeling entrepreneurial.

[17:00 - 19:00] Zoe's praise for Jo's expertise, responsiveness, warmth, and coaching approach.

[19:00 - 20:00] Jo's closing remarks and call to action.

Useful Links

Rate and Review the Podcast

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

65 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business

Thu, 06 Jun 2024 08:00:00 +0100

Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward.

Show Notes with Time Stamps:

[00:00:00] - Introduction to the podcast and Jo Lott.

Lesson 1: Get Clear on Your Niche and Ideal Client [00:01:00]

The mistake of being a generalist and working with anyone.
The importance of niching down and being specific about your target market.
Examples of niching down (e.g., coaches already earning £10K per month)

Lesson 2: Learn to Become Comfortable with Being Visible [00:04:00]

The necessity of being visible, whether through social media or other methods.
Finding a consistent approach that works for you.
Having a mission and goal beyond just financial success.

Lesson 3: Focus on Delivering Great Results [00:06:00]

The importance of case studies and testimonials for business success.
Continuously reflecting on how to improve and support clients.
The balance between pure coaching and mentoring/sharing experience.

Lesson 4: Don't Undervalue Yourself [00:08:00]

The tendency for coaches to undercharge their services.
The importance of researching and charging professional rates.
The relationship between price and perceived value.
Gradually increasing prices as you gain experience and credibility.

Lesson 5: Find Your Community [00:11:00]

The difficulty of doing this alone and the importance of community.
Surrounding yourself with like-minded individuals and positive environments.
Jo Lott's program, "The Business of Coaching," as a potential community.

Final Thoughts [00:13:00]

Having faith and believing in the possibility of success.
Taking consistent action to build faith.
Success may not always look like the initial vision.

[00:15:00] - Closing remarks, free resources, and call to action.

Useful Links

Onboarding and Retention Guide (£7)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

64 | A Step by Step Guide to Starting and Growing a Coaching Business

Thu, 30 May 2024 08:00:00 +0100

Listen in for a comprehensive step-by-step guide to starting and growing a successful coaching business. Drawing from Jo's personal journey and experience, she provides practical tips, strategies, and insights to help coaches overcome fears, build confidence, and create a thriving business. Whether you're just starting out or looking to take your coaching business to the next level, this episode offers invaluable advice and actionable steps to achieve your goals.

Timestamps:

[00:00:00] Introduction

[00:01:00] The Importance of Foundational Steps

[00:02:00] Personal Journey: From Self-Doubt to Confidence

[00:03:00] Daily Practices for Success

Morning affirmations
Daily meditation
Celebrating wins
Overcoming limiting beliefs
Gratitude journal
Confidence course
Positive intelligence course
LinkedIn challenge

[00:06:00] Balancing Time and Effectiveness

[00:07:00] Essential Steps to Start Your Coaching Business

Overcoming fear
Vision, mission, and values
Setting financial goals
Deciding on a business format and setting up a business bank account
Setting up professional indemnity insurance

[00:09:00] Marketing and Identifying Your Niche

[00:10:00] Creating Tangible Offers and Growing Your Audience

[00:11:00] Final Tips and Website Setup

Website and email address
Onboarding system and contracts

[00:12:00] Summary and Caveat

Mastering marketing and sales as a skill
Investing time and money into learning

[00:14:00] Special Offer for Jo Lott's Mentorship Programme

[00:15:00] Closing Remarks and Free Resources

Useful Links

FREE LIVE Workshop: How to become the go-to-coach - 24 May 10am-11.15am.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

63 | 6 Lucrative Coaching Niches: Finding Your Profitable Niche

Thu, 23 May 2024 08:00:00 +0100

Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sharing high-level strategies for positioning your services.

Timestamps:

[00:00 - 02:00] Introduction

[02:00 - 06:30] Business & Executive/Leadership Coaching Niches

[06:30 - 09:30] Financial & Career Coaching Niches

[09:30 - 12:00] Life & Relationship Coaching Niches

[12:00 - 14:00] Recap & Closing Thoughts

Whether you're just starting out or re-evaluating your niche, this episode will help you find your lucrative coaching focus.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

62 | No Excuses: Developing the Whatever-It-Takes Mindset

Thu, 16 May 2024 08:00:00 +0100

Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business thrive no matter what.

Show Notes:

[00:00:00] - Introduction

[00:01:00] - The reality that building a coaching business requires intense periods of hustle and giving up things in the first 2 years.

[00:02:00] - Key mindsets for success: The Hustle Mindset of concentrated, intense effort for periods, then recuperating.

[00:03:00] - Example of Jo's recent 6-week launch period with intense, daily showing up.

[00:04:00] - Embracing a "no excuses" mentality of "I can and I will - watch me."

[00:05:00] - Getting past perfectionism/paralysis and taking imperfect action to build momentum.

[00:06:00] - Balancing hustle with feminine receiving energy. Don't underestimate the power of short hustle periods.

[00:07:00] - Jo's "Offer to Market in 30 Days" program that catapults clients forward through an intense 30-day sprint.

[00:08:00] - The need to develop emotional capacity for hustle through doing it.

[00:09:00] - You wouldn't stop/start this way in a job - be consistent with your business.

[00:10:00] - Using accountability partners and planning to take imperfect action daily.

[00:11:00] - Getting over the shame of making money outside of coaching when you need cashflow.

[00:12:00] - Being willing to do things you don't love if needed to generate income for your business.

[00:13:00] - Resourcefulness as a coach - finding creative ways to market, partner, create offers when resources are limited.

[00:14:00] - Case study of a client getting a part-time coaching job alongside her business.

[00:15:00] - The simple but not easy path of operating from "I'll find a way no matter what."

[00:16:00] - Closing thoughts - tap into grit, resilience and a resourceful mindset.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework

Thu, 09 May 2024 08:00:00 +0100

Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.

Show Notes

[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:

[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.

[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.

[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.

[00:06:30] Jo then outlines a five-step framework creation process:

[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.

[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.

[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.

[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.

[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).

[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

60 | Storytelling Secrets to Attract Coaching Clients

Thu, 02 May 2024 08:00:00 +0100

This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's journey" narrative arc that is found in so many stories we love, and why this universal story structure tends to resonate across audiences.

[00:00 - 1:00] Intro about the Women in the Coaching Arena podcast

[1:00 - 2:00] Introduction and overview of the storytelling topic

[2:00 - 4:30] Understanding the psychology behind storytelling: mirror neurons, tapping into emotions, the hero's journey arc

[4:30 - 7:00] Types of stories for coaches: personal hero's journey, client success stories, inspirational stories, educational stories

[7:00 - 10:00] How to craft compelling stories with key story elements and vivid details

[10:00 - 12:30] Using metaphors and analogies effectively in storytelling

[12:30 - 15:00] Incorporating stories into your marketing: website, emails, social media, sales calls

[15:00 - 16:30] Summary of why storytelling is powerful for attracting clients and building know, like and trust

[16:30 - 17:00] Call to action to utilise storytelling

Joanna emphasises that stories create the critical emotional connection that allows prospects to know, like and trust you - which is essential for converting them into paying clients. The episode is packed with motivating examples and strategic advice for coaches looking to harness the power of storytelling in their businesses.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

59 | 5 Things My Mosts Successful Clients Have In Common

Thu, 25 Apr 2024 08:00:00 +0100

Here are 5 key mindsets that Jo sees in her most successful coaching clients. Drawing from her firsthand experience guiding clients to build brilliant businesses, Jo reveals the powerful mental traits and approaches that allow her top clients to achieve at the highest levels. Whether you're a coach, entrepreneur or simply striving to up-level your mindset, this episode provides invaluable wisdom on the thought patterns that breed success.

Timestamps:

00:00 - Introduction

01:00 - The importance of focusing on what you want to grow, not lack

03:00 - Mindset #1: Celebrate wins and look for positives

Jo discusses why celebrating small wins is crucial for staying motivated and seeing your own progress.

04:00 - Mindset #2: Unwavering commitment to showing up for ideal clients

Jo highlights how her top clients show up consistently out of commitment to serving their audiences, not making excuses.

05:00 - Mindset #3: Stepping out of comfort zones

Jo emphasizes the necessity of getting visible and doing the hard things like self-promotion that many avoid out of fear.

07:00 - Mindset #4: Taking radical responsibility

Instead of victim mentality, Jo's star clients examine what separates them from elite performers and own their actions.

09:00 - Mindset #5: Willingness to experiment and possibly fail

The most successful embrace an experimental mindset and reframe potential failures as just part of the entrepreneurial journey.

11:00 - Recap of the 5 mindsets and Jo's personal commitment to pushing her own boundaries

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

58 | From 0 to 48 Discovery Calls in 48 Hours: Exponential Growth Activities

Thu, 18 Apr 2024 08:00:00 +0100

Jo Lott discusses powerful strategies for coaches to rapidly expand their audience and client base through exponential growth activities. Instead of relying solely on slow-building tactics like social media, Jo shares four high-impact approaches that can lead to significant growth in a short period of time.

Key Points:

Introduction (0:00-2:00)

The power of exponential growth vs linear growth for building an audience
Why social media alone has limits for rapidly growing your coaching business

Exponential Growth Strategy #1: Guest Appearances (2:00-4:00)

Getting featured on other people's podcasts, videos, blogs, etc. to tap into their existing audience
How to identify the right hosts/creators who have your ideal clients
The benefits of borrowed trust and credibility

Exponential Growth Strategy #2: Speaking (4:00-7:00)

Pitching yourself to speak at conferences, seminars, meetups, etc. attended by your target clients
An example of how one client landed huge speaking opportunities that resulted in new clients
Tips for getting accepted as a speaker, even early on

Exponential Growth Strategy #3: Leveraging Existing Audiences (7:00-9:00)

Working with complementary coaches/influencers to get featured in front of their audiences
A success story of a client who gained 700 Instagram followers and 48 discovery calls in 24 hours

Exponential Growth Strategy #4: Online Advertising (9:00-11:00)

Using paid ads on Facebook, Instagram, Google, YouTube to accelerate your reach
The need for upfront investment, having the backend set up properly, and a learning curve

Closing Thoughts (11:00-13:00)

Balancing exponential growth with your own consistent audience building
The benefit of having accountability and support in implementing these strategies

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

57 | How to build your profitable niche and offer pyramid

Thu, 11 Apr 2024 08:00:00 +0100

Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.

Key Takeaways:

1.Front Door Focus on A to B Transformation - [00:01:00]

Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.

2.Is It a Bleeding Neck Problem? - [00:05:00]

Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.

3.Demonstrated Through Concrete Ideas - [00:09:00]

Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.

4.Your Point of View - [00:12:00]

Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.

Conclusion:

[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

56 | Behind the Scenes: Louise Thompson shares her coaching business journey

Thu, 04 Apr 2024 08:00:00 +0100

There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson's business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world.

Timestamps:

[00:00:00] - Intro and welcome

[00:01:00] - Jo introduces the episode and the conversation with Louise Thompson

[00:02:00] - Louise shares her background and coaching niche

[00:03:00] - Louise discusses joining Jo's program, The Business of Coaching, and her motivations

[00:04:00] - The turning point that led Louise to invest in the program

[00:05:00] - How the program's community and approach were most helpful for Louise

[00:06:00] - Changes in Louise's business since joining the program

[00:07:00] - Louise's success story of growing a large following on TikTok

[00:08:00] - An update on Louise's current client roster

[00:09:00] - Discussing TikTok strategies with Jo

[00:10:00] - Louise's biggest takeaways from the program

[00:11:00] - What's next for Louise's business

[00:12:00] - How the program boosted Louise's confidence

[00:13:00] - Who Louise would recommend the program to

[00:14:00] - What others should know about working with Jo

[00:15:00] - Jo's reflections and lessons from Louise's story

[00:16:00] - Details on joining Jo's Business of Coaching program

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

55 | This is your reminder to keep going

Thu, 28 Mar 2024 08:00:00 +0100

Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey.

Introduction

Jo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit - the encouragement to persist in your business.
She emphasises the hardest part of business growth: going from zero to one client and the significant energy and effort it requires during the initial years.

Main Points with Timestamps:

[00:01:00] Overcoming the initial hurdles of starting a business, including self-doubt, comparison, and the slow pace of growth.
[00:02:00] The unexpected challenges of entrepreneurship and the personal growth and courage it demands.
[00:03:00] The significance of dreaming big and trusting that your dreams are there for a reason, guiding you towards making a difference.
[00:04:00] Jo shares personal anecdotes to illustrate how early passions and dreams can indicate your true calling.
[00:06:00] The realisation that achieving your dream doesn't mean the end of challenges but rather introduces different kinds of difficulties.
[00:07:00] The importance of embracing uncertainty and how it can filter out those who may not have the resilience required for success.
[00:08:00] An inspiring story of a client who was close to giving up but received a rewarding opportunity just in time, emphasising the importance of persistence.
[00:09:00] Jo explains the metaphor of the wise gardener, underscoring the importance of continual effort and belief in your growth potential.
[00:10:00] Encouragement to trust in the emergence of solutions and the value of coaching in navigating the uncertainties of entrepreneurship.
[00:11:00] The power of observation, keeping an open mind, and recognizing opportunities that align with your journey.
[00:12:00] The crucial role of taking action towards your dreams, rather than getting stuck in planning.

Key Takeaways:

Your dream is a significant indicator of your true calling; don't ignore it.
Believe in your ability to achieve your dreams, regardless of current skill levels.
Embrace the uncertainty of entrepreneurship and trust the process.
Keep faith that solutions and opportunities will arise as you continue to take action.
Persistence is key: the journey may require repetitive effort, but it’s essential for growth and success.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

54 | Behind the Scenes: Kate Waterfall Hill shares her business building journey

Thu, 21 Mar 2024 08:00:00 +0100

Today's episode is particularly special as I'm recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs that success is for people 'over there'.

It is for you and me.

Episode Highlights:

Kate Waterfall Hill's Journey: Today, we have the pleasure of having Kate Waterfall Hill with us, sharing her journey from a newly qualified coach to where she stands now. Kate's story is an inspiring story of finding her niche in leadership coaching, particularly focusing on TikTok as a platform for marketing her unique skills.
Discovering and Leveraging Your Own Unique Skills: Kate talks about the importance of identifying what works for you in terms of marketing and growing your business. Her journey emphasises the power of leveraging one's unique abilities and style, in her case, using humor as a key marketing tool on social media platforms.
The Importance of Niching Down: Through Jo's program, Kate realised the importance of niching down and focusing on leadership coaching. This clarity allowed her to provide more targeted and impactful coaching services.
Engaging with Your Audience: Kate also discusses the significance of engaging with your audience, whether it's through social media platforms like TikTok or traditional methods. The personal touch and authenticity in engagement are key to building a loyal following and client base.
Q&A Session: The episode features a lively Q&A session where Kate answers questions from the audience, offering insights into her coaching practice, marketing strategies, and how she manages to keep her content fresh and engaging.

Key Takeaways:

Authenticity in Coaching: Authenticity is crucial in the coaching business. By being genuine and leveraging your unique traits, you can attract the right clients who resonate with your message.
Consistency in Marketing: Consistency in your marketing efforts, especially on platforms like TikTok, can lead to significant growth and recognition in your niche.
Finding Your Marketing Groove: It's important to find what marketing strategies work best for you and your coaching practice. For Kate, humor and engaging content on TikTok have been instrumental in her success.
Community and Support: Building a community and having a support system, like what Jo offers through her program, can be invaluable for personal and professional growth in the coaching industry.

Kate Hill's journey is a testament to the power of finding your niche, being authentic, and consistently engaging with your audience. Her success story offers valuable lessons for coaches at any stage of their career.

Call to Action:

If you enjoyed this episode please rate and leave me a review. Then email (joanna@joannalottcoaching.com) or message me on social media by Friday 22 March to let me know you've done it and I'll put your name in a draw to win my new 2024 course called Signature Solution where you'll build a super solid niche and offer plus share it with your network to gain your first paying clients.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

53. Coaching Branding: The Startup Mistake That's Costing You Time and Money

Thu, 14 Mar 2024 08:00:00 +0100

Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.

Key Takeaways:

[00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.
[00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.
[00:04:00] Jo emphasises that your brand is more about your reputation and the transformation you bring to clients' lives than just your visual identity.
[00:05:00] Clarifying your niche is highlighted as the first critical step in building a successful coaching business, far before considering website colors.
[00:06:00] Validation of your niche and offer is crucial before investing in branding to ensure people are willing to pay for your coaching.
[00:07:00] Jo advises on creating a simple, effective online presence without spending a fortune, using tools like Canva and affordable web solutions.
[00:09:00] The power of storytelling in branding is discussed as a key strategy for connecting with your audience and building trust.
[00:11:00] Investing in branding before having a clear business direction is likened to putting the cart before the horse, a common startup error.
[00:13:00] Jo reflects on her own journey, emphasizing that a significant investment in branding and websites can wait until you've established your business's foundations.

Resources Mentioned:

Episode 14 of Women in the Coaching Arena - 5 Steps to a Profitable Niche
Episode 10 of Women in the Coaching Arena - How to create a signature coaching offer
Brandority - Various Branding and Website options starting at just £20 for a one page Canva website.

Useful Links

Elevate: Online Course & Group Mastery Programme

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

52 | Group Programme Mastery: Fay Wallis shares her insights

Thu, 07 Mar 2024 08:00:00 +0100

In today's special live episode, I'm thrilled to celebrate our one-year milestone with an exceptional guest, Fay Wallis, a career and executive coach with a top 2% worldwide rated podcast, "HR Coffee Time."

Fay has generously agreed to share the valuable lessons she's learned from launching and running her successful group coaching programme, Inspiring HR, six times over.

[00:01:00] Introduction to Fay Wallis

Fay Wallis, career and executive coach, shares her journey and the dramatic shift her business experienced upon niching down to serve HR professionals. Her podcast, "HR Coffee Time," stands out in the top 2% of all podcasts globally.

[00:06:00] The Genesis of Inspiring HR

Fay discusses the inspiration behind her group programme, addressing the unique challenges HR professionals face, from feeling isolated in their roles to struggling with senior leadership issues.

[00:12:00] Trial and Adaptation

Launching Inspiring HR as a pilot program allowed Fay to gather invaluable feedback, leading to significant improvements and adaptations over time. This iterative approach has been key to the programme's evolution and success.

[00:19:00] The Power of Connection Over Content

A major learning for Fay was the importance of fostering connections within the group, over delivering an overload of content. By focusing on creating a supportive environment, participants find greater value in the shared experience.

[00:25:00] Incorporating One-to-One Coaching

Initially offering multiple one-to-one sessions, Fay adjusted the program structure based on participant feedback and her own capacity, finding a balance that maintains the program's value while managing her workload effectively.

[00:30:00] Marketing and Promotion Insights

Fay shares her approach to filling her programme, emphasising the importance of consistent promotion, engaging with her audience, and the role of personal outreach in converting interested individuals into participants.

Key Takeaways:

Dare to Specialise: Niching down can significantly impact your business, attracting a more engaged and relevant audience.
Iterative Improvement: Launching with a pilot and being open to feedback allows for continuous improvement and adaptation.
Balance Connection with Content: Ensuring participants bond and connect is as crucial as the content delivered.
Marketing Persistence: Regular and varied promotion is key to filling group programs.

Thank you for joining us on this journey. Fay's story is an inspiration to the impact of specialisation, the power of community, and the importance of resilience in marketing.

Whether you're considering launching your own group programme or looking to refine an existing one, there's much to learn from Fay's experience.

If you'd like help with making your programme as brilliant as Fay's, I'm launching a programme called Elevate to help you to do just that. We start on Wednesday 13 March and the closing date to sign up is Friday 8 March. Here's the details to jump in quickly as I won't be running this programme for at least another 6 months.

Useful Links

Join Elevate before 8 March for £300 off the retail price.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

51 | How to create an online course or group program quickly

Thu, 29 Feb 2024 08:00:00 +0100

Let's talk about the exciting world of creating online courses or group programs quickly. If you're on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time.

Introduction [00:00:00]

Jo discusses the perfect timing for the topic, aligning with the start of her five-day challenge aimed at helping listeners create their online programs quickly.

Phase 1: Idea Creation [00:01:00]

Identifying Your Unique Offering: Understand what you want to create, focusing on your skills, know-how, and the problems you aim to solve.
Creating Your Signature Framework: Jo emphasizes the importance of developing a unique model, drawing from her own "Lott Last Minute Launch Formula" as an example.

Phase 2: Validating Your Offer [00:06:00]

The Importance of Validation: Before diving into creation, ensure your program meets an actual need. Jo shares her past experiences of creating programs that lacked market demand, highlighting the significance of this often-overlooked step.

Phase 3: Creation [00:07:00]

Crafting Engaging Content: Tips on creating a compelling welcome video and ensuring your content drives action and results.
Deciding on Content Delivery: Jo discusses the benefits of drip-feeding content versus creating it all at once, sharing her strategy to maximize productivity during a planned retreat.

Phase 4: Launch [00:10:00]

Ramping Up Visibility: Jo shares her current phase with the program "Elevate," detailing the exhaustive efforts in increasing visibility and preparing for a successful launch.
Understanding Conversion Rates: With practical examples from her challenge, Jo outlines the importance of knowing your numbers and setting realistic expectations for your launch success.

Conclusion [00:15:00]

Jo wraps up by summarising the four phases covered in the episode: idea creation, offer validation, program creation, and launch. She extends an invitation to join her program "Elevate," which closes on March 8th, emphasising that it's not an evergreen offering.

Here's the link with all the details Elevate - online course and group mastery (joannalottcoaching.com)

Key Takeaway: Creating an online course or group program doesn't have to be a daunting task. With clear steps, dedication, and a bit of creativity, you can quickly launch a program that not only reflects your unique expertise but also meets the needs of your target audience.

Join Elevate: Don’t miss out on the chance to join "Elevate." This comprehensive program is designed to guide you through every step of creating and launching your online course or group program. Sign up before it closes on March 8th! Elevate - online course and group mastery (joannalottcoaching.com)

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

50 | How to get clients without social media

Thu, 22 Feb 2024 08:00:00 +0100

If you wonder whether social media is a prerequisite to a business this episode is for you.

Whether it's due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients.

Episode Highlights:

Introduction [00:00:00]

Jo celebrates the podcast's milestone of reaching 50 episodes, sharing her gratitude for the listeners' support and reflecting on the podcast's impact on her business and coaching community.

Leveraging Your Personal Network [00:02:00]

Discover the power of tapping into your personal connections to grow your business. Jo discusses overcoming the fear of judgment and provides practical advice on how to clearly communicate your niche and offer to friends and family.

Speaking Engagements and Workshops [00:06:00]

Learn how face-to-face interactions, even in a digital format, can significantly boost your visibility and credibility. Jo shares success stories and encourages exploring opportunities for speaking at events or hosting workshops.

Strategic Partnerships [00:08:00]

Explore the benefits of collaborating with others who share your target audience. From referral agreements to guest speaking, strategic partnerships can be a game-changer in expanding your reach.

Content Marketing [00:09:00]

Dive deep into the world of content marketing with long-form content such as blogging, podcasting, or even writing a book. Jo emphasises the importance of establishing thought leadership and nurturing relationships with your audience.

Email Marketing [00:11:00]

Understand the unmatched value of building an email list as a direct line to your audience. Jo shares strategies for growing your list and engaging your subscribers with valuable content and offers.

Key Takeaways:

Personal Network: Start by sharing your journey and offerings with those closest to you. It's a foundational step that can lead to unexpected opportunities.
Engagements & Workshops: Nothing beats the personal touch. Seek out or create platforms where you can directly engage with potential clients.
Strategic Partnerships: Collaborate with others who can introduce you to your ideal clients. It's about creating mutually beneficial relationships.
Content Marketing: Invest in creating valuable, long-form content that resonates with your audience and establishes your expertise.
Email Marketing: Grow and nurture your email list. It's a crucial asset for direct communication and promotion of your services.

Useful Links

Join my FREE 5 Day Challenge to learn how to start and launch an online course or group programme in 3 streamlined steps.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

49 | Overcoming people pleasing for women entrepreneurs

Thu, 15 Feb 2024 08:00:00 +0100

Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goals.

Key Takeaways:

Understanding People Pleasing [00:01:00]: We delve into the societal expectations that condition women to always say "yes," be kind, and agreeable, leading to a cycle of overcommitment and undervaluing our work.

Impact on Women Entrepreneurs [00:02:00]: The episode highlights how saying "yes" to misaligned projects and requests can hinder our business success and personal well-being. Jo shares personal anecdotes and strategies for asserting boundaries and politely declining requests that don't serve our goals.

Strategies to Overcome People Pleasing [00:06:00]: Discover practical steps to shed the people pleaser label, including self-reflection, setting clear boundaries, practicing assertiveness, and seeking support from a network of empowering women.

Empowerment Through Boundary Setting [00:08:00]: Moving away from people pleasing doesn't make you less kind or generous. It's about honoring your needs and your business with the same dedication you've always given to others.

Jo's Personal Insights:

Jo shares insights from her own journey and from conversations with other successful women entrepreneurs, emphasising the importance of recognising our value and the impact of our choices on our business and personal life.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

48 | How I made £160K with a digital course

Thu, 08 Feb 2024 08:00:00 +0100

Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact.

Here's what you'll uncover in Episode 48:

Introduction: The Journey Begins

[00:00:00] Jo warmly welcomes her listeners, emphasizing the podcast's commitment to sharing practical and emotional tools for coaches. She introduces the episode's theme, focusing on the honest, not-hyped reality of creating a profitable digital course.

The Launching Point

[00:01:00] Jo discusses her decision to openly share her earnings, a rare move designed to provide a transparent look at what it truly takes to create and profit from an online course or group coaching program.

Pre-Sale Announcement

[00:02:00] Exciting news about Jo’s upcoming course on creating digital courses or group coaching programs, including a special pre-sale offer for podcast listeners.

My £160K Course Journey

[00:03:00] Jo narrates her initial plunge into the digital course realm, highlighting the common misconceptions and the reality of building a foundation for success.

Building and Launching the Course

[00:06:00] Insights into the creation process, the challenges of prioritization, and the strategy of pre-selling to ensure commitment and accountability.

Marketing Strategies and Launching Lessons

[00:08:00] Jo shares her experience with launching her course through a five-day challenge, underscoring the importance of organisation and preparation in marketing.

Key Lessons Learned

[00:11:00] Jo distills her journey into essential lessons, including the importance of value over volume, authentic marketing, constant feedback and iteration, and strategic scaling.

Actionable Tips for Aspiring Course Creators

[00:17:00] Practical advice for those looking to create and market their own group programs, emphasizing the need for a solid niche, compelling content, and a robust launch plan.

Summary and Invitation

[00:19:00] Jo summarises the key points discussed, reiterates the special offer for her upcoming course, and extends an invitation to listeners seeking guidance in creating their digital courses.

Closing Thoughts

[00:20:00] A heartfelt message from Jo about her mission to empower women to build successful businesses, making a significant impact while managing their busy lives.

Join the Movement

Interested in creating your own digital course? Contact Jo today at joanna@joannalottcoaching.com for exclusive access to her course with a 30% pre-sale discount. This offer is only available for the first 10 people who purchase by Thursday 8 February.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

47 | From open slots to fully booked

Thu, 01 Feb 2024 08:00:00 +0100

In this empowering episode, Jo Lott reveals the transformative roadmap to becoming a fully booked coach. Uncover the pivotal role of niching, the art of building a personal brand, and innovative marketing strategies. Jo shares real-life success stories and practical tips to guide coaches at every stage of their journey. Tune in for an episode filled with actionable insights to elevate your coaching business.

Topics:

Understanding Your Niche:

[00:01:00] The significance of niching in a global economy and the depth of niching beyond the basic help statement.

Building a Strong Personal Brand:

[00:05:00] The role of authenticity in personal branding and the impact of sharing your personal story.

Effective Marketing Strategies:

[00:06:00] Strategies for building an online presence, focusing on deep marketing strategies, and a recommendation for Brandocity for branding needs.

Client Relationship and Referral Building:

[00:08:00] The importance of relationships in business growth and creating excellent client experiences for referrals.

Sales Funnel and Conversion Techniques:

[00:09:00] Understanding the coaching buyer's journey and the importance of patience in building trust.

Conclusion:

[00:12:00] Jo underscores the need for resilience, adaptability, and an expert identity for success in coaching. She encourages listeners to trust in their abilities and make a difference.

Useful Links

Brandority - Websites and Branding

Free Ultimate Success Planner for Coaches 2024

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

46 | Why this moment matters

Thu, 25 Jan 2024 08:00:00 +0100

This episode focuses on the importance of the present moment in developing a successful coaching business. If you're looking for motivation and why now is a good time to go for it in your business, you'll find it in this episode.

[00:02:00] Commit to the Journey: Jo emphasises the importance of recognising the long-term commitment required in building a successful coaching business. It's about understanding the dedication needed for both developing coaching skills and business acumen.

[00:06:00] The Power of Immediate Action: Discusses the necessity of taking swift, decisive action on your ideas to prevent procrastination. Highlights the law of diminishing intent and the importance of acting quickly to make your goals a reality.

[00:08:00] Set Ambitious Goals: Focuses on the importance of setting challenging and ambitious goals. This step underscores the value of the journey and progress made towards these goals, contributing to significant growth.

[00:10:00] Create Practical Steps: Details breaking down large, ambitious goals into smaller, actionable steps. This approach is about making overarching objectives more manageable and achievable through daily or incremental actions.

[00:12:00] The Art of the Possible: Covers finding inspiration in the successes of others and using that as fuel for your own journey. It involves changing your perspective from comparison to inspiration and learning from personal triggers to understand what aspects of others' success can be motivating.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

45 | How to become a successful solopreneur

Thu, 18 Jan 2024 08:00:00 +0100

Jo Lott offers an empowering guide on 'How to Become a Successful Solopreneur', laying out a detailed 10-step roadmap to transition from dreaming to doing, tailored for both aspiring and established entrepreneurs in the coaching arena.

[00:00:00] - Opening and Welcome

Jo introduces the podcast and its mission
The episode focuses on transitioning from dreaming to doing for entrepreneurs and solopreneurs

[00:01:00] - The Need for Action in Building Your Empire

Emphasis on taking the first step in building a business
Overview of the 10-step roadmap for success

[00:02:00] - Step 1: Identify Your Strengths

Importance of understanding personal strengths and finding your niche
Using a full life reflection to uncover unique niches

[00:03:00] - Step 2: Embrace an Obsession

The role of passion and motivation in driving business success
The necessity of obsession in the initial business years

[00:04:00] - Step 3: Master Your Craft

The importance of consistent practice in skill mastery
Continuous learning and refinement in coaching and marketing

[00:05:00] - Step 4: Share Your Journey

Building authenticity and connection by sharing personal experiences
Using public sharing as a tool to attract an audience

[00:06:00] - Step 5: Attract Your Tribe

Attracting a community that resonates with your message
Refining your niche based on who you attract

[00:07:00] - Step 6: Solve Problems

Understanding and addressing the challenges of your audience
Realizing the value of solving specific problems for clients

[00:08:00] - Step 7: Package Your Solutions

Developing services that offer solutions to identified problems
Reference to previous podcast episodes for deeper insights

[00:09:00] - Step 8: Establish Your Coaching Practice

Setting up the business infrastructure and client onboarding processes
Building a strong brand and defining rates

[00:10:00] - Step 9: Build Strong Client Relationships

The significance of relationships in business growth
Fostering lifelong client relationships and referrals

[00:11:00] - Step 10: Expand Your Impact

Broadening reach through collaboration and networking
Utilising other networks to grow your audience

[00:12:00] - Successful Solopreneur Examples

Marie Forleo, Tony Robbins, Mel Robbins, Brendon Burchard, Gabby Bernstein
Each coach's unique approach and success story

[00:14:00] - Closing Remarks

The importance of taking action and staying committed
Encouragement to take a small step today for future success

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

44 | Choose Your Hard

Thu, 11 Jan 2024 08:00:00 +0100

In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal growth and fulfillment.

[00:00:00] Introduction

Jo Lott, a business mentor and ICF accredited coach, welcomes listeners.
Discussion on the challenges faced by coaches, including fear, self-doubt, comparison, and anxiety.

[00:01:00] Choose Your Hard

Jo shares a pivotal quote: "Choose your hard" and reflects on its meaning.
Personal anecdotes about her business challenges and the anxiety of change and growth.

[00:02:00] The Reality of Entrepreneurship

Jo discusses the constant challenges in running a business.
Emphasises that entrepreneurship is hard but fulfilling.

[00:03:00] The Never-ending To-Do List

Jo talks about the difficulty in switching off from business responsibilities.
The constant planning and thinking about business, even during downtime.

[00:04:00] Success Myths on Social Media

Debunking the myth that success is easy.
Sharing insights from masterminds and personal experiences about the everyday challenges of entrepreneurship.

[00:05:00] Comparing Corporate Work and Entrepreneurship

Reflections on the differences in workload and challenges between corporate roles and entrepreneurship.
Discussing the politics and limitations in a corporate environment.

[00:06:00] Finding Fulfillment in Hard Work

The unfulfilling nature of corporate work versus the rewarding aspect of entrepreneurship.
Jo talks about the alignment with personal values and the freedom entrepreneurship offers.

[00:07:00] The Joys and Challenges of Building a Business

The responsibilities and uncertainties of growing a business.
The rewarding nature of entrepreneurship and personal growth.

[00:08:00] The Continuous Growth Journey

Emphasizing the importance of continual personal and business growth.
Facing and overcoming challenges as a crucial part of entrepreneurship.

[00:09:00] Making the Choice

Encouraging listeners to reflect on their choices and the types of challenges they want to tackle.
Discussing the importance of small actions leading to significant successes.

[00:10:00] Client Stories and Inspiration

Sharing a story of a client, Yvonne, and her transition to full-time entrepreneurship.
The growth and learning experienced through entrepreneurship.

[00:11:00] Embracing the Challenges

Acknowledging that success is never easy and that challenges are common.
Discussing the importance of accepting and facing challenges.

[00:12:00] Continuous Self-Improvement

Insights from Gabby Bernstein's and Denise Duffield Thomas's experiences on continuous personal development.
The ongoing work on mindset and self-improvement.

[00:13:00] Conclusion and Resources

Jo invites listeners to share their choices and reflections.

Useful Links

https://go.joannalottcoaching.com/OfferToMarketIn30Days

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

43 | Lessons from a Multi-Millionaire Tennis Enthusiast

Thu, 04 Jan 2024 08:00:00 +0100

Here are three key lessons Jo learned from a millionaire business owner she sat next to at a dinner at Centre Court in Wimbledon recently.

Lesson 1: Surrounding Yourself with Excellence (00:01:28)

Surrounding yourself with people who are better than you and doing amazing things can change your perspective on money and success.

Lesson 2: Speedy Decision Making (00:02:55)

Making quick and firm decisions saves time and allows for more success compared to procrastinating and spending too much time considering the next move.

Lesson 3: Pursuing Goals with Urgency (00:04:12)

Taking immediate action and pursuing goals in the fastest way possible ensures quicker achievement and reduces time wastage.

If you're ready to make quick decisions then join Jo in Offer to Market in 30 Days, a one off programme where you'll make quick decisions and action to generate sales calls. Starts 8 January. Here are the details and sign up information:

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

42 | The Future of Coaching: Insights from the 2023 ICF Global Coaching Study

Thu, 28 Dec 2023 08:00:00 +0100

Jo discusses the findings of the 2023 ICF Global Coaching Study. She highlights the significant growth in the coaching industry post-pandemic, the demographics of coaches and clients, and the rise of coaching specialisations.

The growth and evolution of coaching (00:01:21)

Discussion on the resilience and growth of the coaching industry post-pandemic, with a focus on the increase in coaches and tips for success.

Demographics of coach practitioners and clients (00:02:55)

Insights on the current demographics of coach practitioners, including generation, gender, and qualifications, as well as the gender balance of coaching clients.

Coaching specialisations and revenue drivers (00:04:12)

Exploration of the growing trends in business coaching, leadership coaching, and executive coaching, along with the impact of experience and corporate sponsorships on coaches' income.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

41 | Scale and Leverage in Coaching to Maximise Your Impact & Income

Thu, 21 Dec 2023 08:00:00 +0100

You started your business to work in line with your values and purpose.

A business that not only supports your family and lifestyle but feeds your soul and lights you up. But balancing your time and family life, with your mission and dreams is a struggle.

Would you like it to be easier?

Then, this is going to help you sooooo much!

This week, Jo is talking about leverage and scale in your coaching business.

Maximising Your Impact and Scaling Your Coaching Business (00:01:28)

Jo discusses the importance of scaling and leveraging your coaching business to reach more clients and make a bigger impact. It explores the reasons why coaches may want to scale their business and offers strategies for transforming a 1-to-1 coaching model into a 1-to-many model.

The Power of Leverage in Coaching (00:08:03)

This section focuses on the concept of leverage and how coaches can make their existing assets work harder for them. Jo discusses leveraging marketing efforts, such as repurposing podcast content into blog posts and social media posts. She also mentions automation and standardised processes to save time and energy.

Practical Steps to Scale and Leverage Your Coaching Business (00:09:26)

Jo provides practical steps for coaches to start scaling and leveraging their coaching business. She suggests assessing current offerings for adaptation, creating webinars or short courses, and identifying tasks that can be automated or delegated. The importance of filtering decisions through the lens of scale and leverage is emphasised.

Useful Links

Read the full blog of my Annual Review 2023 and the previous year's reviews

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

40 | Behind the Scenes 2023

Thu, 14 Dec 2023 08:00:00 +0100

Over the past four years, Jo has made it a tradition to document her entrepreneurial journey through annual reviews. These honest reflections, sharing both the highs and lows, are a wonderful thing to look back on.

2023 was a pivotal year for Jo, centered around one core goal: Embracing more support. It was a year of significant growth and learning, and there may be a lot in her journey that could resonate with or inspire you.

Reflection on behind the scenes (00:00:42)

Reflection on the behind the scenes of Jo's business in 2023, including connecting with people on LinkedIn and consistent posting.

The framework (00:01:28)

Covering the framework used for reflection.

What went well (00:02:44)

Successes of Jo's business in 2023, including delegating the connection process, consistent email list management, and launching the podcast.

Client Success Stories and Achievements (00:11:13)

Jo discusses the number of clients she has worked with and highlights the success stories and achievements of her clients.

Simplifying Business Offers and Increasing Income (00:12:30)

Jo talks about keeping her business model simple and the success of her offers. She also mentions earning more income compared to the previous year.

Priorities for 2024: Family, Work-Life Balance, and Systemizing Business (00:16:03)

Jo shares her priorities for the upcoming year, including putting her family first, achieving a better work-life balance, and systemising her business to reduce reliance on personal energy.

Useful Links

Attend the live free planning workshop on 14 December

Rate and Review the Podcast

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

39 | Build Your Client Pipeline Now: Essential Strategies for 2024

Thu, 07 Dec 2023 08:00:00 +0100

Join the Free Live 2024 Planning Workshop on 14 December - click here to register 2024 Visionary Planning Workshop (kartra.com)

This week Jo introduces a metaphor of a staircase, each step representing a phase in the journey of potential clients, from awareness to purchase.

She suggests strategies for building awareness, deepening engagement and trust. Jo emphasises the importance of good marketing and believes a solid strategy can help you show up as an expert.

Building Awareness and Interest (00:01:29) The first step of the client acquisition staircase is about building awareness and interest through social media posts, networking events, and introductory emails or calls.

Deepening Engagement and Trust (00:04:38) Midway steps involve strategies like creating lead magnets, nurturing through email and social media, networking follow-ups, and sharing valuable insights to deepen engagement and trust with potential clients.

Establishing Expertise and Credibility (00:07:01) Higher steps focus on showcasing expertise through blogs, podcasts, YouTube channels, published articles, guesting at events, webinars, and live events to establish credibility and position yourself as an expert in the field.

00:11:56 - The Power of Good Marketing Jo emphasises the importance of good marketing and how it can make a massive difference in the world. She mentions how the podcast has helped people make huge progress and how having a strategy can make someone feel like an expert and make a difference.

00:13:00 - Joining the Business of Coaching Program Jo mentions their coaching program, "The Business of Coaching," and invites listeners to join. She mentions that she is not taking on clients this month, but interested individuals can start in January and receive an extra month of free content over Christmas.

00:13:50 - Thank You for Listening. There are free resources available on the website joannalottcoaching.com. Please share the episode with a friend and leave a review.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

38 | B2B vs B2C: Which is Right for Your Coaching Business?

Thu, 30 Nov 2023 08:00:00 +0100

In last week's free workshop, a question came up that resonated with many of you, and I'm excited to delve into it further in this week's Women in the Coaching Arena podcast.

Should you focus on business-to-business (B2B) or direct-to-client (B2C) sales in your coaching practice? This decision is crucial, especially in executive, leadership, or career coaching, as it significantly influences your marketing strategies, lead generation activities, and overall messaging.

The Pros and Cons of B2B and B2C Coaching (00:01:20)

This topic discusses the differences between business-to-business (B2B) and business-to-client (B2C) coaching, including the pros and cons of each approach.

Marketing Strategies for B2B Coaching (00:05:02)

This topic explores the marketing strategies and activities that are effective for business-to-business (B2B) coaching, including building relationships with decision-makers, attending industry events, and showcasing thought leadership.

Marketing Strategies for B2C Coaching (00:06:04)

This topic discusses the marketing strategies and activities that are effective for business-to-client (B2C) coaching, including social media marketing, personal branding, and connecting directly with potential clients.

Useful Links

Register Here For The Free Live Workshop: Generic To Genius - How to choose a profitable niche and offer without losing your authentic voice - Thursday 23 November at 10am - 11am

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

37 | Fast Track to £2K: Your 2 Week Money Making Mission

Thu, 23 Nov 2023 08:00:00 +0100

🌟 Challenge Time: £2K in 2 Weeks! 🚀

🌈 It’s easy to sit back at this time of year and think it’s too near Christmas to make any money.

So I’m excited to bring you something actionable in today’s podcast episode of Women in the Coaching Arena! 🎧

🔥 Challenge Alert! Ready to make the final month of 2023 profitable? Join me in the £2K in 2 Weeks Challenge. 🎯 It's not just about money; it's about breaking barriers, shattering doubts, and embracing your true potential. 💪

In our latest episode, I spill the beans on how I transformed my Easter break into a new front door 🤣🚪 It's all about intention, action, and commitment. And guess what? You can do it too! ✨

Setting the Intention (00:02:14) Jo Lott discusses the importance of setting a money goal and visualising the desired outcome, sharing her personal experience of earning £3000 in two weeks while on vacation.

Getting the Plan Together (00:05:38) Jo talks about breaking down money goals and suggests different ways to make money as a coach, such as offering 1-to-1 coaching, group programs, voxer days, in-person events, power hours, and done-for-you services.

Taking Action (00:09:49) Jo emphasises the importance of taking action and being proactive in promoting your coaching services, including strategies like increasing visibility through social media, speaking at events, and reaching out to companies for collaboration opportunities.

Setting Goals and Deadlines (00:10:52) Speaker 1 discusses the importance of setting goals and deadlines, and the benefits of ending the year with money in your pocket and making a difference in someone's life.

Active Engagement and Providing Value (00:12:04) Speaker 1 talks about the significance of actively engaging in Facebook groups, providing value, and building trust through social proof.

Closing Actively and Handling Objections (00:13:01) Speaker 1 emphasizes the need to actively close deals, address objections, and maintain a strong presence even after the initial offer is made.

Useful Links

Join me Live IN PERSON on Thursday 30 November from 10.30-4pm to Dare Greatly in The Coaching Arena, Barnes SW London. £149.

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

36 | How Facebook ads revolutionised my understanding of messaging and marketing

Thu, 16 Nov 2023 08:00:00 +0100

Have you ever seen Facebook ads and thought 'uuuhhhgg why are they so OTT?'. Jo shares her insights on the importance of effective messaging in business. She discusses her experiences with Facebook ads and how it enhanced her marketing skills.

Jo also talks about the significance of choosing a profitable niche based on passion and market needs. She emphasises the need for early validation of the niche to resonate with the target audience.

Jo also mentions her upcoming free workshop on 30 November and encourages listeners to sign up using this link.

The power of messaging (00:02:40)

Explains the importance of using specific and understanding language to resonate with clients and stand out in marketing.

Different angles for messaging (00:04:05)

Discusses various ways to bring uniqueness and specificity into messaging, such as industry-specific, expertise-oriented, and personal preference-based approaches.

Validating niche and offer (00:08:03)

Jo Emphasises the need to validate the niche and offer early on by considering the intersection of passion, skills, and market needs, and finding a "must-have" problem to solve.

The importance of messaging in business (00:11:24)

Discussion on how messaging impacts business, the nuances of messaging, and the use of Facebook ads for understanding the impact of messaging.

Using storytelling and images in messaging (00:11:24)

Exploration of how storytelling and visual elements can enhance messaging, and the importance of selecting a niche based on both passion and market needs.

Tailoring messaging to different target audiences (00:11:24)

Explanation of how messaging should be adapted for different target audiences, such as retirees starting a business versus influencers selling to their followers.

Useful Links

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Instant Access - Digital Fillable Version (you can also print this!)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

35 | Behind the Scenes: An exciting new chapter in my business

Thu, 09 Nov 2023 08:00:00 +0100

Ever wondered what's going on behind the scenes in a business? You'll find out what's happening for me at the moment in my business.

The new mentor and business shift (00:01:15) Jo discusses signing up with a new mentor and the impact it has had on her business.

Incorporating the company (00:03:40) Jo talks about incorporating her company and the new possibilities it brings.

Trademarking the podcast (00:05:45) Jo shares the process of trademarking her podcast and the importance of evaluating the risk involved.

ICF Reaccreditation Jo shares that she's just received her ICF reaccreditation for a further 3 years.

The Journey from Executive Coaching to Career Coaching (00:10:25) Jo discusses her transition from executive coaching to career coaching and the joy she found in helping people leave jobs they hated and pursue work they love.

The Challenge of Choosing One Ideal Client (00:11:39) Talks about the difficulty of trying to do two things well and the importance of choosing one ideal client and one message for your business.

The Importance of a Mentor and Reflecting on Personal Learnings (00:12:58) Jo emphasises the value of having a mentor and shares how their own experiences in career and executive coaching have helped them in their business. They also encourage listeners to share their own milestones and learnings.

Buy The Coaches Planner - Turn Your Qualification into Clients

Order Your Copy of The Coaches' Planner on Amazon

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

34 | Goals, Grit, and Growth: A Real Talk on Coaching Success

Thu, 02 Nov 2023 08:00:00 +0100

Jo discusses the significance of setting goals in your business and the effort required to achieve them. She shares her personal experiences and emphasises the importance of hard work, commitment, and consistency. She also discusses the transformative power of small habits and the journey towards a goal. She highlights that every experience contributes to your future success.

The cost of achieving goals [00:01:27]

Discussion on the challenges and sacrifices involved in pursuing and achieving goals in a coaching business.

The philosophy of goal cost [00:05:09]

Jo explores the concept of goal cost and the importance of analysing the costs and benefits associated with achieving goals.

Personal growth and goal setting [00:08:46]

Discussion on the personal growth and fulfillment that can be achieved through setting and pursuing goals as a coach.

The importance of embracing hard work and the journey [00:11:09]

Jo discusses the transformative power of small habits, the rewards of hard work, and the disappointment of achieving a goal without enjoying the process.

The true cost of achieving goals [00:12:34]

Explores the idea that meaningful change takes time and effort, and emphasises the value of previous experiences and efforts in achieving future success.

The importance of resilience [00:13:52]

Highlights the need for coaches to cultivate resilience and serve as pillars of strength for their clients, encouraging them to set audacious goals and stay committed to their dreams.

Useful Links

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

33 | Detaching your self-worth from your work

Thu, 26 Oct 2023 08:00:00 +0100

How often have you attached your self-worth to your business success? 🚢

You’re on a high when you’re gaining clients…

…And you’re on a low when there’s no clients.

Detaching Self-Worth from Work [00:00:38]

Exploring the negative spiral of tying self-worth to work success and the impact it has on taking action.

Navigating the Coaching Storm [00:02:45]

Discussing the challenges and struggles faced in growing a coaching business and the importance of maintaining self-worth amidst the ups and downs.

Resilience in the Face of Shame [00:09:54]

Exploring the power of shame and the need to build resilience in order to overcome fear, judgment, and shame in pursuing business success.

The benefits of daily meditation [00:12:33]

Jo discusses the importance of daily meditation in building their business and how it helped her manage her emotions and mindset.

The importance of inner work in building a successful business [00:13:38]

Jo emphasises the significance of doing inner work and cultivating the right mindset to achieve success in business, highlighting that it goes beyond just finding a niche.

Promotion of a new training on securing coaching clients [00:14:59]

Jo mentions a recently recorded training that provides a roadmap for building a coaching business and offers deeper insights into core elements for securing more coaching clients. You can access it here.

Useful Links

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

32 | Transform Curious Clickers into Coaching Clients Now

Thu, 19 Oct 2023 08:00:00 +0100

Jo discusses the buyer's journey and the stages of awareness that potential clients go through.

She emphasises the importance of empathy and relatability in moving clients through these stages and crafting an irresistible message. Jo also shares insights on selling to organisations. She recommends educational selling and a multi-touch approach for maximum visibility.

Understanding the Awareness Journey [00:01:28]

Explains the different stages of a buyer's journey, from being unaware of their problems to becoming aware of possible solutions.

Crafting an Irresistible Message [00:03:49]

Discusses the importance of creating a message that combines emotion, logic, and urgency to convert potential clients.

Navigating the Organisational Maze [00:07:44]

Provides strategies for building relationships, tailoring solutions, and leveraging educational selling when selling to organizations.

Episode Summary [00:12:22]

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

31 | From New Coach To Paid Speaker

Thu, 12 Oct 2023 08:00:00 +0100

If you've ever wondered what the ins and outs of another coach's business looks like, listen in to hear how one of Jo's clients, Tracy Sharp, has incorporated all her passions into her Coaching Business.

Tracy recommends Jo's programme, The Business of Coaching to those who need to build their sales and marketing machine as well as the support to make it happen.

Tracy's Background and Challenges [00:02:22]

Tracy discusses her background in engineering, her coaching and mentoring business for women in engineering, and her struggle with finding clarity in her message and momentum in her business.

Important Frameworks and Tools from the Program [00:03:33]

Tracy talks about the valuable tools she learned from the programme, including creating a magnetic message, utilising social media, setting up lead funnels, improving her LinkedIn profile, running webinars, and using Canva for design.

Tracy's Journey and Achievements [00:05:20]

Tracy reflects on her journey over the last 9 months, highlighting her appearances with high-profile brands, building her network and followers on LinkedIn, becoming an associate coach with a coaching provider, impacting women in engineering through webinars and workshops, mentoring in different programs, launching a podcast, and combining her passion for coaching and design.

The experience of working together [00:11:22]

Tracy discusses her positive experience working with Jo, including the value of group coaching and the importance of community and support.

What's next for Tracy [00:13:34]

Tracy talks about her future plans in the design industry as well as coaching and mentoring small businesses, and continuing her podcast.

Who would benefit from The Business of Coaching [00:15:17]

Tracy recommends coaching for individuals who have been in their business for 6 to 12 months and are struggling to find momentum, need support, or feel isolated.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

30 | How can I sell a programme as that's not coaching?

Thu, 05 Oct 2023 08:00:00 +0100

Something many coaches feel torn between is selling a programme, which means that it's actually not coaching as it's directive in nature. Jo discusses the process of selling a signature coaching program and how it differs from pure coaching. She emphasise the importance of providing a clear structure and tangible offering to potential clients, while also tailoring the program to individual client needs. Jo highlights the essence of coaching and how it can be integrated into a structured program. She encourages coaches to embrace evolution in coaching and adapt to meet the changing needs of clients.

The challenge of marketing intangible services [00:01:16]

Discussing the difficulty of selling coaching programs that are not purely coaching and the need for a clear structure and tangible offering.

The market's desire for tangibility [00:02:36]

Exploring why potential clients are drawn to tangible offerings and the importance of providing a clear roadmap for their desired transformation.

Crafting a marketable program [00:06:36]

Discussing the need for clarity and specificity in programme outcomes, as well as the importance of balancing structure with flexibility to tailor the programme to individual client needs.

The challenges of achieving goals [00:10:53]

Jo discusses the experience of a client who didn't achieve their goals within the expected time frame and emphasises the need for understanding and support.

Selling a program with confidence [00:12:06]

Jo talks about the importance of believing in the value and transformation of a coaching programme and how it makes selling easier.

Adapting coaching to meet client needs [00:13:28]

Jo discusses the importance of tailoring coaching to individual client needs and suggests using different titles, such as mentoring, to make clients more comfortable.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

29 | The Missing Link To Inbound Enquiries

Thu, 28 Sep 2023 08:00:00 +0100

If you've been doing all the things and never had an inbound enquiry, this episode covers what may be missing in your content strategy.

Jo emphasises the importance of gaining inbound leads and discusses the three pillars of effective content. She highlights the value of consistency, structured content planning, and showcasing proof through success stories and testimonials.

The missing ingredient is also discussed, with an emphasis on understanding one's own buying habits and promoting products regularly with clear calls to action. By implementing these strategies, your coaching business can experience growth.

The value of gaining inbound leads [00:00:00]

Explains the importance of inbound leads and the higher conversion rate and faster growth they can bring to a coaching business.

The three pillars of effective content [00:01:14]

Discusses the importance of consistency, having a structured approach, and showcasing proof in creating effective content.

The missing ingredient [00:05:45]

Highlights the significance of clear product positioning in attracting inquiries and converting leads, and provides tips on how to choose one ideal client, one offer, and one platform for effective product positioning.

Gaining Clarity on Product Positioning [00:11:52]

Importance of gaining clarity on product positioning and the need for consistent frequency in promoting it.

The Power of Call to Action [00:11:52]

The significance of including a call to action in posts and different types of call to action that can be used.

Consistent Valuable Content [00:11:52]

The key to attracting inbound enquiries lies in consistently providing valuable content and clear product positioning.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

28 | From Coaching Novice to Industry Leader in 5 Steps

Thu, 21 Sep 2023 08:00:00 +0100

If you'd like to position yourself as an expert coach, Jo Lott shares five ways to go from coaching novice to industry leader. She emphasises the power of authentic storytelling and the importance of showcasing real case studies to connect with potential clients. Jo discusses the significance of mastering money mindset and the value of investing in coaching. She also explores navigating the coaching industry landscape, overcoming imposter syndrome, and the future of coaching. Jo concludes by encouraging listeners to trust themselves and reach out to her for further support.

The Power of Authentic Storytelling [00:02:34]

Using case studies and personal stories in marketing to showcase client transformations and attract potential clients.

Mastering Money Mindset [00:05:07]

Exploring the importance of charging appropriately for coaching services and the benefits of clients investing in their own development.

Overcoming Common Coaching Challenges

Jo talks about the common challenges facing coaches.

The future of coaching and the need for a blended approach

Discussion on the emerging trend of micro-niching in coaching and the demand for a blended coaching approach that combines industry experience with pure coaching techniques.

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

27 | The 100K Myth: Unpacking the Reality of Coaching Income

Thu, 14 Sep 2023 08:00:00 +0100

First off, let's address the elephant in the room. We've all seen those flashy ads and success stories claiming that hitting the 100k mark is a breeze. But is it really?

Coaching, like any profession, requires dedication, skill, and a lot of hard work.

While a tiny percentage of coaches might hit that 100k mark, those are often exceptions, not the rule.

Don’t get me wrong, I am ambitious and love a big goal and I would encourage you to set a big goal too.

But I also want to share honest information so you don’t beat yourself up about not achieving this financial goal which is supposedly a piece of cake.

The 27th episode introduction [00:00:00] Introducing the podcast episode and discussing the challenges faced by coaches when entering the coaching arena.

The myth of earning 100k per year [00:00:38] Exploring the misconception that earning 100k per year as a coach is easy and discussing the factors that contribute to financial success in the coaching industry.

The impact of experience, credibility, marketing, and identity [00:10:16] Highlighting the importance of experience, credibility, effective marketing, and self-belief in achieving financial success as a coach.

The challenge of wearing too many hats [00:12:29] Discusses the challenge of coaches taking on multiple roles and the importance of focusing on the right tasks to reach their income goals.

The reality of the 500k coach [00:13:41] Explains that the income number associated with being a 500k coach may not reflect the actual profit due to expenses, and encourages coaches to be realistic and kind to themselves.

The journey of reaching 100k [00:14:57] Emphasises that reaching the 100k mark as a coach is possible but requires dedication, time, and continuous learning, and encourages coaches to focus on their own growth and success rather than comparing themselves to others.

Useful Links

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Content Fortress: A Simple Content Marketing Strategy Book

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

26 | FAQs on The Business of Coaching

Thu, 07 Sep 2023 08:00:00 +0100

If you've been curious as to what goes on inside The Business of Coaching, this episode is for you.

Jo discusses her program "The Business of Coaching" and answers common questions about joining, personal support, niching, and working with both men and women. She emphasises the benefits of being part of a supportive community and invites listeners to explore her program and a one-off sprint option called "Offer to Market in 30 Days."

The business of coaching [00:01:27] Jo explains who the business of coaching is for and the results you can expect from joining.

Phases of the program [00:06:06] Jo describes the three phases of the program: gaining clarity on niche and offer, marketing the coaching services, and ensuring amazing delivery.

Continuous learning and refinement [00:04:52] Emphasises the importance of being part of a container that helps you continuously learn and grow, and how small refinements can transform your business.

Finding the Right Path [00:10:56] Discussion on different routes to building a business and meeting personal needs for security and success.

Transforming a Business [00:12:10] Case study of Natasha's transformation in her business, finding a balance between income sources.

Personalised Support and Fast-tracking Progress [00:13:17] Explanation of the level of personalized support in the program and how it can accelerate progress in business.

The podcast's community and working with men and women [00:21:19] Discussion about the community of coaches and the inclusivity of the program, including the experience of working with men.

The importance of niche and progress [00:22:31] The significance of accepting feedback on niche and the emotional journey of making progress in the coaching business.

Difference between programs and offer to market in 30 days [00:24:49] Explanation of the one-off program and its focus on selling offers quickly, compared to the six-month container of the business of coaching program

Useful Links

Learn about Offer to Market in 30 Days sprint

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

25 | 5 Things I'd do if I was starting my business from scratch

Thu, 31 Aug 2023 08:00:00 +0100

The benefit of hindsight is a wonderful thing.

Jo Lott shares five things she would do differently if she were starting her business from scratch.

She emphasises the importance of niching down from the beginning and having a clear focus and target audience.

Jo also discusses the value of investing in personal development and business education, as well as the benefits of building an email list for your coaching business.

She highlights the power of email marketing and the importance of creating a compelling lead magnet. Additionally, she addresses the challenge of coaches being resistant to certain activities like social media.

The importance of niching down [00:01:14]

Jo discusses the importance of niching down in the coaching industry and shares examples of successful coaches who started with a tight niche.

Investing in personal development and business education [00:04:42]

Jo talks about the value of investing in personal development and business education, highlighting the limitations of trying to piece together information from free webinars and challenges.

Building a system for content creation [00:07:53]

Jo shares her experience of creating a system for content creation, focusing on one core piece of content (her podcast) and repurposing it into blog posts and social media content.

The importance of an email list [00:11:07]

Explains the benefits of having an email list and how it can lead to better response rates for offers.

Creating an effective sales funnel [00:12:10]

Discusses the return on investment of email marketing compared to social media and offers guidance on creating a successful sales funnel.

Overcoming obstacles and setting goals [00:13:19]

Addresses the mindset of setting big goals but having a list of things one doesn't want to do, and suggests reframing those limitations into positive actions.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

24 | Creating Amazing Coach-Client Relationships

Thu, 24 Aug 2023 08:00:00 +0100

Relationships build your business (and are the key to happiness!).

Jo emphasises the importance of actively listening and providing a safe space for clients to express themselves. She discusses the significance of empathetic communication and establishing clear expectations. Jo also highlights the value of tailoring coaching to individual needs and showing genuine care and support. Consistency, support, and celebrating clients' achievements are additional keys to maintaining a strong coach-client relationship. She also covers how to continue the coaching relationship once the programme period finishes.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

23 | Why most coaching businesses fail and how you can succeed

Thu, 17 Aug 2023 08:00:00 +0100

82% of coaching businesses fail in the first two years.

I'll share insights on the common mistakes that can lead to coaching business failure.

Lack of Clarity [00:01:17]

Coaches fail due to lack of clarity about their niche, target market, and unique value proposition.

Ineffective and Inconsistent Marketing [00:03:56]

Many coaches struggle with ineffective and inconsistent marketing, using the wrong communication channels and failing to convey their expertise convincingly.

Embrace Lifelong Learning [00:10:18]

Continuous learning and staying ahead of the curve are essential for success in the coaching industry. Surrounding yourself with inspiring individuals and updating skills and knowledge is crucial.

Your Action Plan for Success [00:11:32]

Creating a tangible action plan for coaching business success, including self-assessment, niche refinement, brand building, and marketing blueprint.

Your Marketing Blueprint [00:12:44]

Developing a comprehensive marketing plan, both online and offline, to build trust with the audience and attract clients through various touchpoints.

Skill Development and Confidence Boost [00:13:55]

Investing in continuous learning, identifying and mastering one skill, combating imposter syndrome, and acknowledging wins for a confidence boost.

This episode offers practical advice for coaches looking to thrive and avoid costly mistakes.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

22 | How Kate Used TikTok to Transform Her Coaching Business

Thu, 10 Aug 2023 08:00:00 +0100

Have you ever wondered if social media actually generates clients?

Then this episode is for you.

Jo Lott introduces her client Kate Hill, who has achieved remarkable success in her coaching business by going all in on her strengths.

Kate talks through her journey using platforms like TikTok, Facebook, LinkedIn, and Instagram, where she has amassed a significant following and attracted high-level professional leadership coaching clients.

Kate highly recommends working with Jo for anyone considering it.

The power of TikTok for business [01:18] Kate Hill's success in using TikTok for her coaching business, reaching CEOs and high-level professionals.

The benefits of joining a coaching program [02:41] Kate Hill shares her experience of joining Jo Lott's coaching program and the positive impact it had on her business.

The importance of niching and sales pitch [05:34] Kate discusses the significance of niching down and developing a clear sales pitch, which helped her attract clients and increase her confidence in sales calls.

Using TikTok for Comedy Skits and Engaging with Viewers [09:42] Kate Hill discusses how she uses TikTok to create comedy skits that resonate with viewers and spark conversations.

Getting Sales and Clients from TikTok [10:29] Kate shares her success in generating sales and acquiring new clients through TikTok, surpassing other marketing channels.

Diverse Clientele and Niche Coaching [11:29] Kate talks about her clients, including a luxury brand marketer, a senior NHS professional, and small business owners, emphasising the importance of niching while still attracting a variety of clients.

Useful Links

The Business of Coaching programme details

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

21 | 4 Lessons Learned From Launching a Group Programme

Thu, 03 Aug 2023 08:00:00 +0100

If you've ever wanted to launch a group programme, or want to improve your current programme this is for you.

Jo shares her experience and tips for successfully launching and running a group coaching program. She also announces a competition to win a 1-to-1 coaching session with her for reviewing the podcast.

Jo emphasises the importance of having a clear program promise and niche, knowing your stats before launching, and delivering an amazing onboarding experience.

She encourages coaches to set a launch date, map out the necessary steps, and start building the audience and content required to fill the group programme.

The Eight-Week Promotion Period [00:02:19]

Jo discusses the importance of giving yourself at least an eight-week promotion period when launching a group program, as it takes time and preparation to effectively promote and attract participants.

Creating a Clear Program Promise [00:04:42]

Jo emphasises the need to create a clear program promise for a group program, focusing on the tangible difference it can make in participants' lives rather than just the topic or goal.

Delivery and Creating an Interactive Learning Experience [00:08:04]

Jo talks about the importance of creating an interactive learning experience in a group program, where participants can gain valuable insights from their peers and feel a sense of community. She also mentions the power of vulnerability in connecting with others on a deep level.

Episode summary:

Clear program promise [00:11:36]

Importance of having a clear program promise that speaks to the end goal of the participants.

Knowing your stats [00:11:36]

The importance of knowing your audience and their numbers before launching a group coaching program.

Delivery and onboarding experience [00:12:42]

Tips for offering an amazing onboarding experience and group calls to ensure participants show up every week and gain referrals.

Useful Links

Email Jo to mention that you've reviewed the podcast to be entered into the competition to win a 1:1 session

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

20 | The power of setting boundaries in your business

Thu, 27 Jul 2023 08:00:00 +0100

Setting boundaries in your business can be difficult. Jo shares her personal struggle with work-life balance and the challenges of switching off when your business means so much to you. But setting boundaries is essential for well-being and business growth, as burnout is a significant threat to entrepreneurs. Jo suggests setting boundaries in terms of work hours and advises thinking of it as an act of self-love. Jo outlines five steps to begin setting healthy boundaries and encourages listeners to celebrate their wins and nurture their dreams.

Setting Boundaries for Well-being [00:02:44]

Explains the importance of setting boundaries for physical, emotional, and mental well-being in personal and professional life.

Balancing Work Hours [00:04:05]

Discusses the need to determine whether to have set work hours or a more flexible approach, and shares personal experiences and insights.

Steps to Setting Boundaries [00:06:23]

Provides steps to start setting boundaries in a healthy and compassionate way, including reflecting on needs and values, clear communication, self-compassion, consistency, and respecting others' boundaries.

Setting Boundaries Can Make a Huge Difference [00:11:16]

Explains the benefits of setting boundaries, such as reclaiming control, eliminating stress, and having clarity and focus.

Celebrate Every Win [00:12:36]

Encourages celebrating small victories to notice the positive impact of setting boundaries.

Useful Links

Joanna Lott's Business of Coaching programme

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

19 | How to get corporate coaching contracts

Thu, 20 Jul 2023 08:00:00 +0100

Corporate contracts can bring some consistent income into your coaching business. Jo shares her personal experience of landing a corporate contract and highlights the benefits, such as growth, stability, and higher rates.

Jo provides six strategies for securing corporate clients, including researching and identifying ideal clients, leveraging your network, crafting a compelling value proposition, developing tailored proposals, offering pilot programs, and collaborating with potential partners. These strategies aim to help coaches establish successful partnerships with organisations.

Useful Links

Joanna Lott's website and programme

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

18 | Breaking free from comparisonitus as a coach

Thu, 13 Jul 2023 08:00:00 +0100

Comparisonitis among coaches is rife. Jo offers strategies to overcome this tendency, including recognising when comparisonitis is happening, shifting focus to one's own journey, celebrating wins, collaborating with other coaches, reframing comparison as inspiration, highlighting unique value proposition, seeking feedback and improvement, practising self-compassion, and prioritising self-care. Jo shares personal experiences and encourages listeners to trust and believe in themselves, emphasizing the importance of their unique perspectives and contributions.

Part One: Recognising the trap [00:01:12] Explains the trap of comparisonitis and the negative effects it can have on coaches' progress and success.

Part Two: Focus on your own journey [00:02:29] Encourages coaches to shift their focus from others' achievements to their own journey, celebrate wins, and acknowledge progress.

Part Three: Embrace collaboration [00:03:48] Highlights the importance of collaborating with other coaches, sharing knowledge, and building a supportive network instead of viewing them as competition.

Part 4: Embracing your unique value proposition [00:12:07] Recognise and embrace your unique strengths and ways of explaining things, as they are valuable and needed by others.

Part 5: Trusting and believing in yourself [00:12:07] Have confidence in your abilities and trust that you are capable of achieving great things as a coach.

Useful Links

Joanna Lott's website and programme

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

17 | How to stand out in a competitive market

Thu, 06 Jul 2023 08:00:00 +0100

Let's talk about market sophistication and its relevance to the coaching industry. Joanna explains the five levels of market sophistication in the coaching industry and provides strategies for coaches to navigate the competitive market. She emphasises the importance of building a strong brand, embracing innovation and highlighting your unique value proposition.

First Level: Hello Market [00:01:16] Introducing a unique coaching service that captures the needs of the market and showcasing its value and benefits.

First Level: Hello market

Second Level: What is this?

Third Level: How does this work?

Fourth Level: Fierce Competition

Fifth Level: New Experiences

Useful Links

The Business of Coaching programme

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

16 | How Natasha Went from 2% to 50% Income from Coaching

Thu, 29 Jun 2023 08:00:00 +0100

Are you a coach looking to build a successful business? Join us in this episode as we dive into Natasha Weller's journey in building her coaching business and the valuable lessons she learned along the way.

Have you ever wondered how to overcome mindset blocks and gain the support you need to achieve success? Natasha shares her experience of investing in herself and joining a coaching programme that transformed her business and boosted her confidence.

Natasha specialises in career coaching for individuals in their 20s and 30s. Initially hesitant to niche down, she discovered the power of specifying her target audience and attracting clients who resonated with her expertise. Through the coaching programme, Natasha found a supportive community of like-minded coaches, helping her navigate the challenges of self-employment and gain visibility.

One of the most valuable lessons Natasha learned was shifting her mindset around pricing. With Jo's guidance, she overcame her discomfort and started charging higher prices that reflected the value she provided. This shift not only had a significant impact on her business but also boosted her confidence as a career coach. Join us in this episode and unlock the secrets to building a successful coaching business while balancing motherhood and personal growth.

[00:00:27]

Introduction to Natasha's journey and the purpose of the conversation.

Natasha's struggles, decision to invest, and positive impact on her business.

[00:02:31]

Natasha's decision to specialise in early to mid-career stages and the initial fear of niching down.

The power of defining a specific niche and the misconception about losing clients.

[00:05:52]

Natasha's initial fear of investing in herself and the realisation that it was worth it.

The impact of the coaching programme on taking action and overcoming mindset blocks.

[00:09:59]

The Impact of the Business of Coaching Programme.

Natasha discusses the positive impact of the coaching programme on her business, including community support, financial benefits, and increased confidence.

[00:10:40]

Transition from University Background to Coaching

Natasha talks about her shift from a university career to becoming a career coach and the change in mindset regarding charging for her services.

[00:11:49]

Working with Jo Lott

Natasha shares her experience of working with Jo Lott, highlighting the honesty, authenticity, and support she received, as well as the belief in each individual's unique path.

Useful Links

Join The Business of Coaching now

The Business of Coaching programme

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

15 | The 3 Biggest Mistakes Stopping Your Growth

Thu, 22 Jun 2023 08:00:00 +0100

If you're a coach whose growth is not as fast as you want it to be, listen in to see if you are making one or all of these mistakes.

The most valuable lesson? Focusing on one thing, building relationships, and avoiding shiny object syndrome.

Shiny Object Syndrome [00:01:10]

Joanna talks about the common mistake of wanting to do all the things at once, and how it can hinder the growth of a coaching business. She advises focusing on one or two marketing channels and being consistent.

Not Mastering One Thing [00:05:55]

Joanna discusses the importance of having a clear and compelling coaching offer, and committing to one specific coaching offer. She encourages coaches to create a signature coaching offer to stand out in the marketplace.

Forgetting that Relationships Build Your Business [00:08:32]

Joanna emphasises the power of building relationships with everyone you meet, and how it can be a vital part of attracting business. She advises being helpful and kind to everyone, and not being attached to the outcome.

Biggest Mistakes in Coaching Business [00:11:50]

Joanna talks about the three biggest mistakes that can hinder the growth of a coaching business: shiny object syndrome, not mastering one thing, and forgetting that relationships build your business.

High Touch Mentoring Program [00:11:50]

Joanna shares how she can help avoid these mistakes through her high touch mentoring program, the Business of Coaching, which offers step-by-step guidance on building a coaching business.

Call to Action [00:12:50]

Joanna encourages listeners to connect with her on LinkedIn or Instagram, share the episode with a friend, and leave a review.

Useful Links

Joanna Lott's website with the 12 Ways to Get Clients Now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

14 | 5 Steps to Find a Profitable Niche

Thu, 15 Jun 2023 08:00:00 +0100

Jo discusses the importance of finding a profitable niche for a coaching business. With the influx of coaches over the past two years in this growing industry, it is crucial to stand out and attract clients actively seeking solutions.

Joanna explains that a niche is a specific target market or a well-defined segment of people or problem, and by narrowing down the focus to a specific group of people, coaches can position themselves as experts and attract clients seeking solutions.

She also shares five steps to discover a profitable niche, starting with reflecting on passions, skills, and interests to lay the foundation for a profitable niche.

Introduction to Profitable Niches [00:00:28]

Joanna Lott introduces the podcast episode and the topic of profitable niches for coaches.

Importance of Niche for Coaching Business [00:01:29]

Joanna Lott explains what a niche is and why it is important for a coaching business to have a profitable niche in a crowded coaching market.

Steps to Discover Profitable Niche [00:04:47]

Joanna Lott shares five steps to discover a profitable niche for a coaching business, including reflecting on passions, skills, and interests, researching market demand, and creating a signature coaching offer.

Useful Links

Joanna Lott's website and Download the 12 Ways to Get Clients Now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

13 | Dare to Dream: Crafting a Detailed Plan For Your Dream Life and Business

Thu, 08 Jun 2023 08:00:00 +0100

Creating a vision for your dream life and business is vital for your success. Jo Lott shares a story of commitment from Carrie Green, the founder of the Female Entrepreneur Society, and advises listeners to craft a detailed plan of their dream life without worrying about practicality for now. Jo emphasises the importance of having a clear vision and taking actionable steps towards achieving it. She also acknowledges the potential challenges that may arise when pursuing entrepreneurship and encourages listeners to stay committed to their vision.

Unleashing Your Vision [00:00:27]

Encouraging listeners to consider their vision and create a detailed plan for their dream life and business, using Carrie Green's story as inspiration.

Commitment to the Cause [00:02:24]

Sharing Carrie Green's story of commitment to her cause of sharing female entrepreneur stories, despite having no income for two years, and how it led to her company generating millions of pounds every year.

Crafting Your Plan [00:07:57]

Encouraging listeners to craft a detailed plan of their dream life without worrying about practicality for now, and to disregard time-bound goals in order to dream without limits.

Unleashing Your Vision [00:10:58]

Jo encourages listeners to create a detailed plan of your dream life and business, and seek out someone who shares your vision.

Identifying First Steps [00:12:54]

Break down your vision into actionable goals and take small steps to transform your business.

Surrounding Yourself with Support [00:17:09]

The importance of finding a supportive community that believes in your vision and encourages your growth.

Useful Links

Joanna Lott's website and download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

12 | Future Pacing to Attract Clients

Thu, 01 Jun 2023 08:00:00 +0100

Future Pacing helps clients visualise their future and feel motivated to take action towards their goals. Jo shares two types of future pacing techniques, positive and negative, and emphasises the importance of combining them for a powerful call to action. She also addresses ethical concerns

Introduction [00:00:00]

Jo Lott introduces herself and the topic of future pacing to attract clients.

Dare Greatly event and future pacing [00:00:27]

Jo talks about her recent Dare Greatly event and how future pacing can help people visualise themselves in opportunistic times of the year, such as summer.

Positive and negative future pacing techniques [00:02:24]

Jo explains the two types of future pacing techniques: positive and negative, and how they can be combined for a powerful call to action.

Future Pacing Techniques [00:10:17]

Jo Lott explains how future pacing can be used in various communication channels to attract clients and encourages listeners to implement positive and negative future pacing techniques.

Ethical Concerns [00:10:17]

Jo Lott addresses the ethical concerns around future pacing and emphasises that it is all about good intentions to help clients move forward.

Call to Action [00:11:16]

Jo Lott urges listeners to use future pacing to inspire people to seek help sooner and transform their lives.

Useful Links

Joanna Lott's website and the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

11 | How to handle your feelings and take action

Thu, 25 May 2023 08:00:00 +0100

Jo discusses the reasons why some coaches struggle to take action in their business and how to overcome those obstacles. She emphasises the importance of stepping out of your comfort zone and into the growth zone, as well as finding a supportive community to remind oneself of the possibilities. Jo shares her personal experience of being scared to tell anyone about her business and how she had to work on her inner self to overcome that fear. She also highlights the role of thoughts and emotions in driving actions and results.

Why you aren't taking action [00:00:26]

Jo discusses the reasons why people struggle to take action in their coaching business and how to overcome it.

The role of beliefs, past experiences, and conditioning [00:07:22]

Jo explains how beliefs, past experiences, and conditioning can influence our thoughts and emotions, and how to challenge and evaluate them.

The impact of information and media [00:09:36]

Jo talks about how the information and media we consume can greatly influence our thoughts and emotions, and how to be aware of it.

Factors that influence our thoughts and emotions [00:10:37]

Jo discusses the factors that influence our thoughts and emotions, including information and media consumption, self-talk, and seeking support from a coach or therapist.

Structured framework to overcome negative self-talk [00:11:49]

Jo provides a structured framework to help listeners overcome negative self-talk, including becoming aware of beliefs, past experiences, conditioning, society influences, and information and media consumption.

Useful Links

IN PERSON EVENT - DARE GREATLY - 26 MAY

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

10 | How to Create a Signature Coaching Programme

Thu, 18 May 2023 08:00:00 +0100

Having a unique coaching system will help you to differentiate yourself from the competition, refine and perfect your process, and create multiple streams of income. Jo encourages you to focus on what your clients want, not just what they need, and determine your pricing based on the transformation you provide.

Creating a Signature Coaching Offer [00:00:26]

Jo discusses the importance of having a signature coaching system and how it can differentiate you from other coaches, create more reliable outcomes, and allow you to filter out clients who aren't a good fit.

Selling What They Want, Not What They Need [00:05:31]

Jo explains the importance of positioning your coaching in a way that resonates with clients and addresses their immediate desires, using the analogy of the front door and back door.

Identifying Your Ideal Client's Front Door Issue [00:07:23]

Jo advises coaches to actively lead with their ideal client's front door issue, the big goal they are currently aware of and actively seeking, to attract clients and help them achieve their goals.

Creating a Compelling Headline [00:10:18]

Crafting a headline that resonates with clients by understanding their front door issue and expressing it in concrete terms.

Steps in a Coaching Program [00:11:18]

Outlining three to six steps in a coaching program to provide a tangible roadmap for clients.

Determining Pricing [00:12:13]

Thinking about pricing in terms of the transformation provided versus the cost of a session and confidently setting prices.

Useful Links

DARE GREATLY LIVE EVENT - 26 MAY 2023!

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

9 | 13 Ways to Get a Client Today

Thu, 11 May 2023 08:00:00 +0100

Happy International Coaching week! In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, invites you to go all in on gaining new clients in the next two weeks. Jo emphasises the importance of setting intentions, visualizing success, and being persistent. She shares four simple steps and 13 different ways to gain new clients, including creating proof-based posts, sharing lead magnets, and attending networking events.

Set the Intention [00:00:27]

Jo talks about the importance of setting an intention and invites listeners to set a specific goal for the amount of money they want to earn or the number of clients they want to sign in the next two weeks.

Feel into it [00:05:16]

Jo encourages listeners to visualise the process of getting a new coaching client, from receiving a message to booking a call and signing them up. She emphasizes the importance of feeling the excitement and joy of this process.

Set the Strategy [00:06:14]

Jo shares 13 different ways to get new coaching clients, including telling everyone you know what you do, putting out proof-based posts with a direct call to action, and offering a free coaching session. She advises listeners to choose the strategies that feel right for them.

Ways to create engaging social media posts [00:10:29]

Jo Lott shares five ways to create engaging social media posts, including using real-life examples and sharing your own story.

Strategies to gain new coaching clients [00:13:17]

Jo Lott shares eight strategies to gain new coaching clients, including holding a webinar or free challenge and messaging new followers.

Following up with unconverted inquiries [00:18:10]

Jo Lott shares the importance of following up with unconverted inquiries and gives an example of how she did it to gain new clients.

13 Ways to Get New Clients [00:20:27]

Jo shares 13 ways to get new coaching clients in the next two weeks and directs listeners to her website for even more ideas.

Be All In [00:21:28]

Jo encourages listeners to keep going and not give up, reminding them that it can take up to six months for a potential client to make a decision.

Summary of Steps [00:23:24]

Jo summarizes the four steps to getting new coaching clients: set the intention, feel into it, set the strategy, and be all in. She also shares the 13 ways to get new clients mentioned earlier in the episode.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

8 | People Who Pay, Pay Attention

Thu, 04 May 2023 08:00:00 +0100

In this episode of the Women in the Coaching Arena podcast, business mentor and ICF accredited coach Jo Lott discusses the topic of "People Who Pay, Pay Attention." Jo explains why coaches should not feel guilty for charging high professional prices for their services. She believes that when clients pay a high price for coaching, they perceive more value in the service being offered, which leads to a higher level of commitment and motivation to achieve their desired results. Jo emphasises the importance of accountability, expertise, and recognition of the value of coaching services.

Introduction [00:00:00]

Jo introduces herself and the podcast.

Value Perception [00:02:24]

Jo explains why clients who pay high prices for coaching perceive more value and are more committed to achieving their goals.

Expertise [00:08:20]

Jo discusses how coaches who charge high prices often have invested significant time and resources into their education and training, and can provide clients with more advanced strategies and techniques.

Commitment [00:10:36]

Clients who invest in high-priced coaching make a significant financial commitment to their growth and development, leading to a higher level of commitment to their goals and a willingness to do whatever it takes to achieve them.

Focus [00:12:35]

Clients who pay for coaching are often more focused on their goals and the steps necessary to achieve them, dedicating more time and energy to their growth and development.

Value of Coaching Services [00:15:47]

It's important to recognise the value of coaching services and charge accordingly, as people who pay for coaching perceive more value in the services being offered, receive a higher level of accountability, and make a significant financial commitment to their growth and development.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

7 | Mastering Your Money Mindset as a Coach

Thu, 27 Apr 2023 08:00:00 +0100

In this episode of the Women in the Coaching Arena podcast, Jo Lott, a business mentor and ICF accredited coach, discusses the importance of developing a healthy money mindset as a coach. She emphasises that our beliefs and attitudes around money can have a significant impact on our business, well-being, and how we value ourselves as coaches. Jo provides practical ways to cultivate a healthy money mindset, including understanding our relationship with money, charging for transformation rather than the number of sessions, and releasing limiting beliefs.

Money Mindset for Coaches [00:00:27]

Jo discusses the importance of understanding your relationship with money, charging for transformation, focusing on abundance, releasing limiting beliefs, and celebrating successes.

Childhood Experiences with Money [00:02:34]

Jo encourages coaches to reflect on their childhood experiences with money and how they shape beliefs and attitudes around money.

Shifting Your Mindset [00:04:41]

Jo outlines practical ways to create a healthy money mindset, including believing in the value of coaching services, charging for transformation, focusing on abundance, releasing limiting beliefs, and celebrating successes.

Believing in the value of your coaching services: 00:05:53
Charging for the transformation, not for the number of sessions: 00:05:53
Focusing on abundance: 00:07:08
Releasing limiting beliefs: 00:08:09
Celebrating your successes: 00:09:11

Developing a healthy money mindset is an ongoing process: 00:09:11

Importance of cultivating a healthy money mindset for building a sustainable coaching business: 00:10:20

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

6 | 4 Steps to Tackling Imposter Syndrome

Thu, 20 Apr 2023 08:00:00 +0100

In this episode of the "Women in the Coaching Arena" podcast, host Jo Lott discusses the common feelings of imposter syndrome that many coaches experience and provides four steps to overcome it. She emphasises that these feelings are universal and can come up for anyone, especially when doing something out of their comfort zone. Jo shares the results of a poll she conducted at a conference and reassures listeners that they are not alone in feeling this way. The four steps to overcome imposter syndrome are: uncover the roots of the imposter syndrome, know your imposter syndrome script, rewrite your imposter syndrome story, and reprioritise your authentic self.

**Four Steps to Tackling Imposter Syndrome [00:00:27]**

Introduction to imposter syndrome and its common symptoms. Poll results showing how prevalent imposter syndrome is. Personal experience with imposter syndrome as a coach.

**Uncover the Roots of Imposter Syndrome [00:08:58]**

Exploring the origins of imposter syndrome, often stemming from childhood experiences. Reflecting on personal behaviours and their benefits. Identifying the impact of imposter syndrome on personal and professional life.

**Challenge Your Inner Critic [00:11:50]**

Recognising and challenging negative self-talk. Reframing thoughts and beliefs. Practising self-compassion and self-care.

**Celebrate Your Successes [00:16:00]**

Acknowledging and celebrating personal achievements. Keeping a success journal. Recognizing the value of personal growth and learning.

**Imposter Syndrome Script [00:10:57]**

How childhood labels can hold us back and how to challenge negative thoughts.

**Rewriting Your Story [00:17:26]**

How to question and reframe negative thoughts through journaling and reflection.

**Prioritizing Your Authentic Self [00:20:51]**

Identifying and declaring your unique abilities to build a sense of self and take action.

**Gratitude and Affirmations [00:13:06]**

The importance of acknowledging successes and using affirmations to reprogram your mind.

Note: The section also includes tips on challenging negative thoughts and the importance of writing things down.

**Overcoming Imposter Syndrome [00:22:41]**

Tips on how to overcome imposter syndrome as a coach, including the importance of gratitude journaling and the need to reframe negative thoughts.

**Four Steps to Tackling Imposter Syndrome [00:23:36]**

A summary of the four steps to tackle imposter syndrome: uncover the roots, know your script, rewrite your story, and reprioritize your authentic self.

**Believing in Yourself [00:24:40]**

Encouragement to trust and believe in yourself, and to pursue your dreams.

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

5 | Reaching Financial Independence as a Coach: How Long Does it Take

Thu, 13 Apr 2023 08:00:00 +0100

In this episode, business mentor and ICF-accredited coach Jo Lott discusses the five critical steps that coaches need to take to achieve financial independence and how long it might take to accomplish them. She emphasises the importance of choosing a profitable niche, creating an irresistible offer, building an audience, investing time in growing a financially viable business, and starting a personal growth journey. Jo shares her own experience and the experience of other coaches she has worked with, providing valuable insights and guidance for those looking to build a successful coaching business.

Steps to Financial Independence [00:00:28] Jo discusses the five critical steps coaches need to take to gain financial independence and how long it might take to achieve that.

Importance of a Profitable Niche [00:02:24] Jo emphasises the importance of choosing a profitable niche and the elements that need to be in place for a coaching business to succeed.

Elements of a Profitable Niche [00:07:49] Jo explains what she means by a profitable niche and the four elements that make up a solid niche.

Testing and Refinement of Niche [00:09:58] Jo talks about the importance of testing and refining a niche over time to achieve clarity on each element.

Front Door vs Back Door [00:11:02] The importance of leading with the client's immediate problem and not trying to sell them what they really need.

Profitable Niches [00:12:43] The different profitable niches for coaching, including business coaching, executive coaching, performance coaching, financial coaching, career coaching, health coaching, life coaching, fitness coaching, and relationship coaching.

Choosing a Niche [00:16:05] The average timeframe to choose a niche, which is around three years, and the importance of getting direct feedback and support.

Creating an Irresistible Offer [00:18:12] The top three mistakes coaches make when creating offers, including selling by the hour, selling by the number of sessions, and selling by the timeframe. The importance of focusing on the client's end goal. LINK TO SIGN UP TO LIVE FREE OFFER WORKSHOP ON 23 APRIL 2023 Create a high-value coaching offer (joannalottcoaching.com)

Steps to Financial Independence [00:20:55] The five critical steps to reach financial independence as a coach: choose a profitable niche, create an irresistible offer, build an audience, invest time, and work on your mindset.

Choosing a Profitable Niche [00:20:55] The importance of choosing a profitable niche and being specific when telling people what you do.

Building an Audience [00:22:52] The average timeframe to build an audience or community to sell to, and the need to nurture them until they are ready to buy.

Investing Time [00:24:56] The need to put in time, effort, and consistent active efforts to grow a financially viable business.

Working on Your Mindset [00:25:54] The need to be prepared for the ups and downs of building a business and the importance of investing in personal support to deal with mindset hurdles.

Closing Remarks [00:30:51] Jo Lott thanks the listeners for tuning in and encourages them to trust and believe in themselves. She also invites them to connect with her on LinkedIn and Instagram and share their progress in their coaching business.

Useful Links

Toggl: Time Tracking Software, Project Planning & Hiring Tools

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.co m

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

4 | 5 Ways to save time and money in your business

Mon, 03 Apr 2023 08:00:00 +0100

In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, shares her insights on how coaches can save time and money in their business. She highlights five common problems faced by coaches, such as being distracted by new tasks, being overly ambitious with time, not utilizing available technology, lacking deadlines and accountability, and not knowing what they don't know. Jo provides practical solutions to these problems, such as focusing on what you are selling, time-blocking your calendar, using available technology, implementing accountability measures, and seeking help from mentors. Overall, Jo's tips provide actionable advice for coaches looking to achieve their goals more efficiently.

Key Points From This Episode

[00:01:40] The first problem is shiny object syndrome

[00:02:30] Start by focussing on what you're selling. Jo mentions mapping out a high-value offer How to Sell Coaching by creating a Signature Coaching Package (joannalottcoaching.com)

[00:05:30] Add in any bigger projects to your annual plan and remember Parkinsons Law

[00:06:30] Break it down into smaller steps

[00:07:30] The second problem is being overly ambitious with your time

[00:10:00] The third problem is not utilising technology

[00:10:30] How to use Chat GPT

[00:12:30] Automate

[00:13:30] The fourth problem is lack of deadlines and accountability

[00:15:30] How to use Focusmate

[00:16:32] The fifth problem is you don't know what you don't know. Here's the image Jo mentions All Possible Knowledge a - MSM, LLC (mcdonaldsalesandmarketing.biz)

[00:18:30] Jo summarises today's episode

Shiny object syndrome
Being overly ambitious with your time
Not utilising technology
No deadlines or accountability in place
You don't know what you don't know

Tools mentioned in this episode

Free Online Appointment Scheduling Software | Calendly

Introducing ChatGPT (openai.com)

Focusmate - Virtual coworking for getting anything done

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.co m

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

3 | Trends and Predictions in the Coaching Industry

Sun, 26 Mar 2023 08:00:00 +0100

The coaching industry is the second fastest industry of the world and you may be wondering - is there room for me in this billion dollar industry?

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares trends and predictions along with ideas of what you can do to stand out as the amazing person you are in this industry.

Key Points From This Episode

[00:00:45] Jo shares the latest research by PWC that coaching is the second largest industry in the world.

[00:02:00] Jo talks through how those qualifying as coaches has increased over the past two years.

[00:04:00] There are 12 coaches per 1 million population.

[00:05:00] What this means for you in terms of solving specific problems and standing out as an expert in your field.

[00:06:00] How you can start to find or refine your niche.

[00:07:00] Why entrepreneurship is so different to employment

[00:08:00] Jo shares some trends arising over the past few years.

[00:10:30] How you can innovate to create new solutions.

[00:13:00] Lean into the unknown - there is no rule book.

[00:14:30] Jo summarises 5 key points:

The industry is the second fastest industry in the world and worth billions of dollars.
There is an increase in the number of people becoming qualified coaches but there's also an increase in the awareness of coaching and demand.
You have a huge opportunity to bring your whole unique self into your business to serve deeply in your own specific way.
Three core areas people are happy to invest in are health, wealth, and relationships.
People are crying out for connection. How can you be the one who provides that deep connection and who goes beyond surface level tips, giving results in advance of working with you?

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.co m

Enjoyed This Episode?

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

2 | Pricing Your Coaching to Maximise Your Revenue

Sat, 25 Mar 2023 08:00:00 +0100

If you're wondering how to price your coaching to maximise your revenue, you are not alone. It’s something that most of us struggle with at some point or other during our businesses. The good news is that however this nervousness around pricing shows up for you, there are things you can do to help.

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares the main ways feelings or nervousness around pricing can show up and what to do about them.

Key Points From This Episode

[01:00] Jo explains that having a good pricing strategy is not just beneficial for you, but it's actually beneficial to your clients too, because we have all been taught throughout life to associate price with value.
[00:03:00] Jo talks through the capacity calculation so you maximise your revenue
[00:04:00] Jo talks through her Ingantible to Tangible process so you build a high value offer that builds you a sustainable coaching business.
[00:08:00] step three is to choose your price.
[00:10:00] is all about all the fears that arise on the way
[00:16:00] always deliver more than expected.
[00:17:00] if you are not in the arena getting your ass kicked on occasion. I am not interested or open to your feedback
[00:21:00] Jo summarises the podcast

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode? Don’t Miss the Next One!

Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

1 | Why now is a good time to go for it in your coaching business

Thu, 23 Mar 2023 08:00:00 +0100

Whether you're wondering whether to start your coaching business, or whether to take bigger action in your current coaching business in this episode I'll be sharing the 5 reasons why NOW is a great time to go for it.

Key Points From This Episode

[00:01:00] Jo explains that last week’s episode focused on why whatever you want is possible for you and why NOW is a great time to go for it.

[00:03:45] The first reason - The Spring Equinox is now.

[00:05:00] The second reason - The Law of Diminishing Intent

[00:08:00] The third reason - Setting big goals and believing in your highest potential will always get you further than not daring to believe at all.

[00:16:00] The fourth reason - Your big goal is just a bunch of small steps.

[00:18:00] The fifth reason - If your mind has created this dream, it's been put there for a reason.

Useful Links